1 00:00:04,960 --> 00:00:07,280 Speaker 1: Welcome to Money Making Conversations. It's the show that she 2 00:00:07,320 --> 00:00:10,039 Speaker 1: has the secrets of success experience firsthand by marketing and 3 00:00:10,119 --> 00:00:13,039 Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me 4 00:00:13,080 --> 00:00:16,000 Speaker 1: advice on many occasions. In the casion didn't notice, I'm 5 00:00:16,040 --> 00:00:20,000 Speaker 1: not broke. You know, He'll be interviewing celebrity CEOs, entrepreneurs 6 00:00:20,000 --> 00:00:22,480 Speaker 1: and industry decision makers. It's what he likes to do, 7 00:00:22,720 --> 00:00:25,079 Speaker 1: it's what he likes to share. Now it's time to 8 00:00:25,120 --> 00:00:29,120 Speaker 1: hear from my man, Rashan McDonald. Money Making Conversations. Here 9 00:00:29,160 --> 00:00:32,160 Speaker 1: we come. Welcome to Money Making Conversations. I'm your host, 10 00:00:32,240 --> 00:00:35,200 Speaker 1: ras Sean McDonald. It's time to stop reading other people's 11 00:00:35,200 --> 00:00:38,200 Speaker 1: success stories and start writing your own. I always tell people, 12 00:00:38,280 --> 00:00:41,320 Speaker 1: always leave with your gifts and don't let your age, friends, family, 13 00:00:41,360 --> 00:00:43,480 Speaker 1: or co workers stop you from planning, you know, living 14 00:00:43,520 --> 00:00:46,120 Speaker 1: your dreams. My interviews that I do on Money Making 15 00:00:46,159 --> 00:00:51,000 Speaker 1: Conversations allows me to bring in celebrity CEOs, entrepreneurs, and 16 00:00:51,120 --> 00:00:54,960 Speaker 1: industry decision makers. My next guest, she's an industry decision maker. 17 00:00:55,080 --> 00:00:58,840 Speaker 1: She's a celebrity, she's an entrepreneur. She's sharene Woods. She's 18 00:00:58,880 --> 00:01:01,560 Speaker 1: the president of CEO of the fashion and lifestyle businesses. 19 00:01:01,600 --> 00:01:04,760 Speaker 1: She operates with her husband, creative director Guy would sen you. 20 00:01:05,200 --> 00:01:09,160 Speaker 1: They create transferable wealth and legacy through their serial entrepreneurship. 21 00:01:09,200 --> 00:01:11,399 Speaker 1: You're about to understand what I'm about to say. Sharene 22 00:01:11,400 --> 00:01:14,880 Speaker 1: has been featured in various media outlets Cafe mom dot com, 23 00:01:15,000 --> 00:01:18,880 Speaker 1: CBS Posts dot com, New York Daily News, Essence dot com, 24 00:01:18,959 --> 00:01:22,600 Speaker 1: Good Morning America, and MSNBC dot com, The New York Times, 25 00:01:22,640 --> 00:01:26,360 Speaker 1: and numerous other press outlets. She is the administrative leader 26 00:01:26,400 --> 00:01:30,240 Speaker 1: and visionary for her families growing fashion and lifestyle empire. 27 00:01:30,520 --> 00:01:36,600 Speaker 1: Please work with the money making conversations. Sharne would hello, Hello, 28 00:01:36,720 --> 00:01:40,000 Speaker 1: thank you, but a great introduction. Is so lovely to 29 00:01:40,000 --> 00:01:42,360 Speaker 1: see you and showing up so happy, well, thank you. 30 00:01:42,360 --> 00:01:44,200 Speaker 1: You know we're coming out of COVID nati. You know, 31 00:01:44,240 --> 00:01:46,679 Speaker 1: I'm happy to see all my friends that be able 32 00:01:46,720 --> 00:01:48,480 Speaker 1: to come out of this. When you see a number 33 00:01:48,560 --> 00:01:52,960 Speaker 1: like over half million people uh dying from this uh, 34 00:01:53,120 --> 00:01:55,920 Speaker 1: this pandemic, you really feel blessed when you talk to 35 00:01:55,960 --> 00:01:59,720 Speaker 1: people you call your friends. I'm happy to be seen 36 00:01:59,760 --> 00:02:01,760 Speaker 1: and I to see you. Yes, you are so right. 37 00:02:02,160 --> 00:02:06,520 Speaker 1: This year has been a lot a lot of personal reflection, 38 00:02:06,600 --> 00:02:08,639 Speaker 1: a lot of business growth, a lot of strategy, a 39 00:02:08,680 --> 00:02:11,680 Speaker 1: lot of sitting still, a lot of thinking about how 40 00:02:11,720 --> 00:02:13,920 Speaker 1: to vibrate on higher levels. So this has been a 41 00:02:13,919 --> 00:02:17,440 Speaker 1: transformative year for everyone in every sense of the sense 42 00:02:17,440 --> 00:02:20,040 Speaker 1: of the word. And you know your business is fashion 43 00:02:20,600 --> 00:02:23,480 Speaker 1: is closed. It is tied to a lot of live events. 44 00:02:24,000 --> 00:02:26,640 Speaker 1: And then you live in the state that basically shut down. 45 00:02:26,720 --> 00:02:30,760 Speaker 1: They closed the Broadway, they closed movie theaters in New 46 00:02:30,840 --> 00:02:33,880 Speaker 1: York City area, which of course affected Harlem as well. 47 00:02:34,360 --> 00:02:37,560 Speaker 1: Talk about before we get into why we really have 48 00:02:37,680 --> 00:02:39,359 Speaker 1: you even show to talk about this beverage that I 49 00:02:39,480 --> 00:02:41,400 Speaker 1: have in front of me and this fantastic wall. I 50 00:02:41,480 --> 00:02:43,440 Speaker 1: only have one bottle left that I have won't display 51 00:02:43,480 --> 00:02:46,280 Speaker 1: on my desk right now. But the amazing part about 52 00:02:46,560 --> 00:02:49,680 Speaker 1: making these transitions but also understanding that your dream is 53 00:02:49,720 --> 00:02:52,600 Speaker 1: being shut down by something that you can't control, which 54 00:02:52,680 --> 00:02:57,639 Speaker 1: was COVID nineteen wow. So I think for a lot 55 00:02:57,680 --> 00:03:03,280 Speaker 1: of business owners the routine of business just immediately stopping 56 00:03:03,480 --> 00:03:06,400 Speaker 1: was a shock one You you are always prepared for. 57 00:03:06,680 --> 00:03:11,200 Speaker 1: You should have enough resources for yourself personally for a year, 58 00:03:11,240 --> 00:03:13,920 Speaker 1: but no one had ever thought for your business. This 59 00:03:14,000 --> 00:03:17,000 Speaker 1: was almost um an expense that you just didn't think 60 00:03:17,000 --> 00:03:19,640 Speaker 1: that you would have to maintain a business for almost 61 00:03:19,639 --> 00:03:23,440 Speaker 1: a year without the regular profit that you have UM 62 00:03:23,680 --> 00:03:27,480 Speaker 1: mid uh mid twenty. I would never have thought that 63 00:03:27,560 --> 00:03:31,040 Speaker 1: both of my businesses and then I expanded during a pandemic, 64 00:03:31,080 --> 00:03:33,440 Speaker 1: but both of my main businesses will be shut down 65 00:03:33,480 --> 00:03:37,200 Speaker 1: for four months before. You know, a lot of people 66 00:03:37,200 --> 00:03:39,200 Speaker 1: we talk about a pivot. Before there was a pivot, 67 00:03:39,280 --> 00:03:42,240 Speaker 1: there was a panic. What's going on. I'm concerned about 68 00:03:42,280 --> 00:03:46,200 Speaker 1: the safety of my family, my UM community. I had 69 00:03:46,200 --> 00:03:51,400 Speaker 1: started off dealing with my mom's recent stroke UM so UM. 70 00:03:51,440 --> 00:03:54,920 Speaker 1: I had already had a medical experience that had taken 71 00:03:54,960 --> 00:03:57,360 Speaker 1: hold of my life, and I was ultimately half a 72 00:03:57,400 --> 00:04:01,040 Speaker 1: caregiver from my mom, who was hopefully getting better and 73 00:04:01,080 --> 00:04:05,080 Speaker 1: recovered from that. I was not prepared UM. I literally 74 00:04:05,120 --> 00:04:08,440 Speaker 1: had to sit down and restrategize so many different things, 75 00:04:08,560 --> 00:04:10,680 Speaker 1: and I am so lucky that I was able to 76 00:04:11,240 --> 00:04:15,000 Speaker 1: and had the forethought UM knowing that I was already 77 00:04:15,080 --> 00:04:17,159 Speaker 1: changing my business, but COVID made me change it in 78 00:04:17,279 --> 00:04:20,240 Speaker 1: ways that I didn't know that. I had to limited 79 00:04:20,600 --> 00:04:24,839 Speaker 1: ability to have in person live events. That was the 80 00:04:24,880 --> 00:04:28,479 Speaker 1: main source of Harlem Habitactionally, we are very social family. 81 00:04:28,760 --> 00:04:32,800 Speaker 1: We love social gatherings. Our liquor is built around creating 82 00:04:32,839 --> 00:04:37,400 Speaker 1: these big um, fabulous events where you can enjoy our cocktails. 83 00:04:37,400 --> 00:04:41,520 Speaker 1: So we ultimately had to redefine covid. We had to 84 00:04:41,560 --> 00:04:45,960 Speaker 1: build a robust e commerce platform, We had to build 85 00:04:45,960 --> 00:04:50,040 Speaker 1: strategies that didn't involve going to meet and do everything virtual, 86 00:04:50,640 --> 00:04:54,760 Speaker 1: and my customers, for you know, my celebrity customers ultimately 87 00:04:54,839 --> 00:04:57,040 Speaker 1: had to sit down and some are still sitting down 88 00:04:57,080 --> 00:05:00,160 Speaker 1: for more than a year because no live events. So 89 00:05:00,200 --> 00:05:04,000 Speaker 1: we really had to reposition our personalize, our professionalize, our 90 00:05:04,040 --> 00:05:08,360 Speaker 1: strategies into something that is not gonna be a back 91 00:05:08,400 --> 00:05:10,560 Speaker 1: to normal. It's going to be a new routine. And 92 00:05:10,600 --> 00:05:14,880 Speaker 1: I think businesses that thrive are have to restrategize and 93 00:05:14,920 --> 00:05:17,760 Speaker 1: reposition themselves in every sense of the word. And it's 94 00:05:17,760 --> 00:05:20,680 Speaker 1: really amazing because when we're talking about well, you you're 95 00:05:20,800 --> 00:05:23,599 Speaker 1: used to big transitions and the unfortunately one that you 96 00:05:23,640 --> 00:05:25,920 Speaker 1: can you can control those transitions. When you were from 97 00:05:25,960 --> 00:05:28,920 Speaker 1: five thousand one flavors to the incredible store that you 98 00:05:29,040 --> 00:05:32,200 Speaker 1: have in hall and called Hallam Haberdashar, Now let's talk 99 00:05:32,200 --> 00:05:34,640 Speaker 1: about that transition and then we'll talking about how you 100 00:05:34,760 --> 00:05:38,120 Speaker 1: always are. I like to believe ahead of the curve. 101 00:05:38,279 --> 00:05:41,080 Speaker 1: That's what the visionary part of our love about you. 102 00:05:41,080 --> 00:05:43,760 Speaker 1: You do you sit around, You're not satisfied by your 103 00:05:43,920 --> 00:05:47,280 Speaker 1: current success. You're always looking at lanes of future success. 104 00:05:47,520 --> 00:05:49,880 Speaker 1: And then we're gonna get into the spirits in the water. 105 00:05:50,120 --> 00:05:53,080 Speaker 1: But let's talk about that transition from five thousand one Flavors, 106 00:05:53,120 --> 00:05:55,800 Speaker 1: which is amazing successful in the hip hop community, to 107 00:05:55,920 --> 00:05:59,600 Speaker 1: Hallam habadash Tree. Well, one thing I like to tell 108 00:05:59,680 --> 00:06:02,120 Speaker 1: any entrepreneur is that where I'm at is not where 109 00:06:02,160 --> 00:06:05,640 Speaker 1: I started. And this it seems like a seamless plan 110 00:06:05,760 --> 00:06:09,480 Speaker 1: of great strategy and ultimately being an entrepreneur as being 111 00:06:09,560 --> 00:06:14,280 Speaker 1: ready and available for whatever opportunity comes umo. I started 112 00:06:14,279 --> 00:06:17,920 Speaker 1: five thousand and one Flavors with my business partner then 113 00:06:17,960 --> 00:06:21,400 Speaker 1: boyfriend now and husband happily married to Mr guide Wood, 114 00:06:21,960 --> 00:06:25,200 Speaker 1: creative director of five thousand and one Flavors. It is 115 00:06:25,240 --> 00:06:30,200 Speaker 1: a creative custom clothing company with designing manufacturer clothes for 116 00:06:30,320 --> 00:06:35,600 Speaker 1: artists and entertainers to wear on album covers, tours, red carpets, 117 00:06:35,880 --> 00:06:39,520 Speaker 1: live events, and we've ultimately been doing that for twenty 118 00:06:39,600 --> 00:06:42,640 Speaker 1: nine years. Next year, in two we are celebrating our 119 00:06:42,720 --> 00:06:46,080 Speaker 1: thirty If you're in business started as a junior in 120 00:06:46,200 --> 00:06:49,520 Speaker 1: Columbia University and just started working with any and every 121 00:06:50,160 --> 00:06:54,719 Speaker 1: mainstream gospel, hip hop, R and B country rock artist 122 00:06:54,800 --> 00:06:57,480 Speaker 1: that you can imagine, So you can think DJ Khaled, 123 00:06:58,000 --> 00:07:03,200 Speaker 1: Daddy Yankee, Lady Gaga, uh P Diddy, Mary J. Blige, 124 00:07:03,279 --> 00:07:06,119 Speaker 1: any and everybody that you know and love and music. 125 00:07:06,200 --> 00:07:09,520 Speaker 1: We've worked with UM athletes who work in Colin Kaepernick, 126 00:07:09,640 --> 00:07:14,320 Speaker 1: Lebron James, so we have a long history that's still um, 127 00:07:14,360 --> 00:07:17,920 Speaker 1: you know, very vibrant. We decided about twenty years ago 128 00:07:18,080 --> 00:07:23,960 Speaker 1: in twenty UM to start Harlem Habit actually to address 129 00:07:26,080 --> 00:07:28,360 Speaker 1: the increase in customers who are not celebrities but have 130 00:07:28,400 --> 00:07:30,400 Speaker 1: their own red carpet moments. So we have a lot 131 00:07:30,440 --> 00:07:33,320 Speaker 1: of UH customers who love to look great, who love 132 00:07:33,360 --> 00:07:36,200 Speaker 1: statement pieces. So Harlem Habit actually was our attempt to 133 00:07:36,240 --> 00:07:39,200 Speaker 1: create a retail experience for people to get that same 134 00:07:39,240 --> 00:07:42,840 Speaker 1: celebrity treatment. But we knew that Harlem Habit actually always 135 00:07:42,840 --> 00:07:46,560 Speaker 1: had to be lifestyle. Lifestyle is such a grand category 136 00:07:46,680 --> 00:07:50,559 Speaker 1: because lifestyle is anything that you love, touching, feeling where 137 00:07:51,040 --> 00:07:54,680 Speaker 1: on a on a daily basis during your lifestyle. So 138 00:07:54,800 --> 00:07:58,200 Speaker 1: for us, it was an instant um recognition that we 139 00:07:58,240 --> 00:08:03,360 Speaker 1: can go from clothing and to home beauty accessories. UM. 140 00:08:03,360 --> 00:08:05,360 Speaker 1: You know, so anything on your lovely set will be 141 00:08:05,360 --> 00:08:08,840 Speaker 1: considered lifestyle. You have clothes, you have furniture, you have electronics, 142 00:08:09,160 --> 00:08:12,760 Speaker 1: and so ultimately, as long as the category that we 143 00:08:12,760 --> 00:08:16,200 Speaker 1: were in um and categories and different products, as long 144 00:08:16,200 --> 00:08:20,680 Speaker 1: as it had the same brand aesthetic that delivered quality 145 00:08:20,760 --> 00:08:23,800 Speaker 1: and bespoke and customization that Harlem Haberdash we had, it 146 00:08:23,840 --> 00:08:26,040 Speaker 1: was a no brainer for me. So when people say 147 00:08:26,080 --> 00:08:29,520 Speaker 1: what's the what's the transition? To me, it's kind of seamless. 148 00:08:29,960 --> 00:08:32,599 Speaker 1: As we work with our clients and they have on 149 00:08:32,679 --> 00:08:36,440 Speaker 1: these fabulous outfits that we have on we're participating in 150 00:08:36,559 --> 00:08:40,280 Speaker 1: various celebratory events. Now instead of wearing just out clothes, 151 00:08:40,320 --> 00:08:44,040 Speaker 1: they're wearing our close in holding our spirit products and 152 00:08:44,080 --> 00:08:47,559 Speaker 1: the same celebratory events. So it was very seamless for me. 153 00:08:48,120 --> 00:08:51,120 Speaker 1: And when people think about it, they go, oh, same party, 154 00:08:51,400 --> 00:08:56,640 Speaker 1: different products, same brand. So I totally thought, um that 155 00:08:56,760 --> 00:09:00,760 Speaker 1: it knew that lifestyle was where we wanted to go. UM. So, ultimately, 156 00:09:01,000 --> 00:09:04,000 Speaker 1: transforming from five thousand one to Harlem Have a Dash 157 00:09:04,080 --> 00:09:09,439 Speaker 1: me the Spirits Spoke sperience wasn't another brand expansion that 158 00:09:09,520 --> 00:09:11,840 Speaker 1: was a no brainer. Firm me now before we get 159 00:09:11,840 --> 00:09:14,680 Speaker 1: over to that, because you know, one, you know, I 160 00:09:14,720 --> 00:09:17,720 Speaker 1: love talking to successful people because they make it seem seamless. Okay, 161 00:09:18,040 --> 00:09:20,679 Speaker 1: and we know and you know you're so articulated. And 162 00:09:21,040 --> 00:09:23,920 Speaker 1: because you're talking almost thirty years when you talk, when 163 00:09:23,960 --> 00:09:25,880 Speaker 1: you talk about next year, and I will definitely be 164 00:09:25,920 --> 00:09:28,480 Speaker 1: at the shop in thirty years, I'll be knocking on 165 00:09:28,520 --> 00:09:31,439 Speaker 1: the door because we should be all I'm already vaccinated, 166 00:09:31,440 --> 00:09:36,440 Speaker 1: so I'm ready to travel now open absolutely, so you'll 167 00:09:36,600 --> 00:09:38,720 Speaker 1: you'll more likely be seeing me this year in fact 168 00:09:38,760 --> 00:09:40,160 Speaker 1: up in the New York area because I'm doing a 169 00:09:40,200 --> 00:09:42,040 Speaker 1: lot of things with Stephen A Smith in that market. 170 00:09:42,320 --> 00:09:45,000 Speaker 1: But more importantly, when I look at what you're doing, 171 00:09:45,120 --> 00:09:47,240 Speaker 1: and I always like this whenever I interview you, I 172 00:09:47,280 --> 00:09:49,360 Speaker 1: would like to slow you down because you're so smooth 173 00:09:49,360 --> 00:09:52,360 Speaker 1: in your transitions. And what I try to deliver on 174 00:09:52,400 --> 00:09:55,760 Speaker 1: the show is some type of information, and you dropped 175 00:09:55,800 --> 00:09:59,240 Speaker 1: nuggets because when you made that transition, was there any 176 00:09:59,280 --> 00:10:04,560 Speaker 1: degree hesitancy or people question you about making that transition 177 00:10:04,559 --> 00:10:06,760 Speaker 1: because you said, like you said, the same customers, you know, 178 00:10:06,960 --> 00:10:10,120 Speaker 1: same customers, You're the same people. But there's always people 179 00:10:10,160 --> 00:10:16,280 Speaker 1: who say why, So you know, the the problem probably 180 00:10:16,400 --> 00:10:20,079 Speaker 1: is understanding that, in my mind is seamless. But it's 181 00:10:20,120 --> 00:10:24,240 Speaker 1: two different industries. So it's not as seamless as it seems, 182 00:10:24,320 --> 00:10:28,120 Speaker 1: because for me, it's just about introducing my brand to 183 00:10:28,440 --> 00:10:31,640 Speaker 1: a different industry. The one thing that I know now 184 00:10:31,679 --> 00:10:33,480 Speaker 1: that I didn't know them because a lot of times 185 00:10:33,520 --> 00:10:36,600 Speaker 1: you're like, um, I'm fabulous, you know I can do it. 186 00:10:36,720 --> 00:10:39,680 Speaker 1: I can do all things, is that there's a different 187 00:10:39,679 --> 00:10:41,880 Speaker 1: set of people that you have to manage, there's a 188 00:10:41,880 --> 00:10:45,199 Speaker 1: different set of skills, there's a different set of contact 189 00:10:45,240 --> 00:10:47,440 Speaker 1: that you have to have. So long as you know 190 00:10:47,640 --> 00:10:49,880 Speaker 1: that you have a commitment to your brand and a 191 00:10:50,040 --> 00:10:52,400 Speaker 1: product and that that is a process that you have 192 00:10:52,559 --> 00:10:55,679 Speaker 1: to wade through, it's not a problem. The problem is 193 00:10:56,160 --> 00:10:59,800 Speaker 1: knowing that one I'm trying to reach a new set 194 00:10:59,840 --> 00:11:02,880 Speaker 1: of customers in the new category, but I'm telling the 195 00:11:02,920 --> 00:11:05,960 Speaker 1: same story. I still have a commitment to my brand, 196 00:11:06,000 --> 00:11:08,520 Speaker 1: and I know that anything that I want to associate 197 00:11:08,520 --> 00:11:10,560 Speaker 1: it with my brand. I wanted to be quality, I 198 00:11:10,600 --> 00:11:13,400 Speaker 1: want to be consistent with the product. I want to 199 00:11:13,480 --> 00:11:16,320 Speaker 1: have a certain brand position, already have a certain price. 200 00:11:16,720 --> 00:11:19,480 Speaker 1: So I was always committed to the brand but now 201 00:11:20,160 --> 00:11:24,240 Speaker 1: when I go from a consulting UH Image wardrobe, consulting 202 00:11:24,320 --> 00:11:27,280 Speaker 1: a five thousand and one to a retail to a 203 00:11:27,360 --> 00:11:30,480 Speaker 1: spirit those are all different industries. And so what slowed 204 00:11:30,520 --> 00:11:33,120 Speaker 1: me down and the bumps in the roads are learning 205 00:11:33,120 --> 00:11:35,760 Speaker 1: that industry and learning the you know who's who, and 206 00:11:35,920 --> 00:11:39,400 Speaker 1: learning the players and who is your strategic partners. Those 207 00:11:39,400 --> 00:11:43,640 Speaker 1: are always hard to identifying any business in any industry. 208 00:11:43,679 --> 00:11:46,600 Speaker 1: But as long as you're committed to delivering a certain 209 00:11:46,640 --> 00:11:50,640 Speaker 1: product or service, it's just about navigating and finding out. 210 00:11:50,920 --> 00:11:53,080 Speaker 1: The one thing I like about being in business is 211 00:11:53,120 --> 00:11:56,840 Speaker 1: that if you are truly with like minded individuals, you 212 00:11:56,960 --> 00:12:00,080 Speaker 1: really almost have to know who's in your network and 213 00:12:00,120 --> 00:12:03,240 Speaker 1: who you can access. And so when we talk about 214 00:12:04,080 --> 00:12:07,040 Speaker 1: spending time with like minded people, were talking about people 215 00:12:07,120 --> 00:12:09,959 Speaker 1: that can help scale our business, that can help you grow, 216 00:12:10,320 --> 00:12:12,640 Speaker 1: that can point you to the right person. And so 217 00:12:12,760 --> 00:12:15,880 Speaker 1: that's why it's important to surround yourself with like minded 218 00:12:15,960 --> 00:12:19,120 Speaker 1: people that are vibrating on the same level that you are. 219 00:12:20,200 --> 00:12:23,280 Speaker 1: That's a nugget right there, girl, pulling that out this interview, 220 00:12:23,280 --> 00:12:25,880 Speaker 1: is sharing it out there because people don't understand, you know, 221 00:12:26,200 --> 00:12:28,959 Speaker 1: I remember when I stopped managing Steve Harvey in two sixteen. 222 00:12:29,440 --> 00:12:33,400 Speaker 1: You know, I was struggling to find my footing because 223 00:12:33,880 --> 00:12:36,160 Speaker 1: I didn't have like minded people around me. I didn't 224 00:12:36,160 --> 00:12:39,960 Speaker 1: have people who who respected me. I have people who 225 00:12:40,320 --> 00:12:42,680 Speaker 1: looked at my resume with wow, but I didn't have 226 00:12:42,760 --> 00:12:44,840 Speaker 1: that support system. And that's all you're talking about. You 227 00:12:44,880 --> 00:12:47,040 Speaker 1: gotta have people that when you say, hey, I want 228 00:12:47,040 --> 00:12:48,760 Speaker 1: this idea, they're not always trying to shoot it down. 229 00:12:48,800 --> 00:12:51,080 Speaker 1: They try to show you how you can be successful, 230 00:12:51,440 --> 00:12:54,319 Speaker 1: or show you a different route so you can be successful. 231 00:12:54,360 --> 00:12:57,000 Speaker 1: But it's all about being like minded. You don't know words, 232 00:12:57,160 --> 00:12:59,280 Speaker 1: you don't surround yourself with haters. That re leads the 233 00:12:59,280 --> 00:13:03,440 Speaker 1: frustration and also leads to leads to you going doubting yourself. 234 00:13:03,480 --> 00:13:06,040 Speaker 1: And when you're being an entrepreneur, it's not like I 235 00:13:06,120 --> 00:13:07,960 Speaker 1: eight to five. You know, eight to five basically you 236 00:13:08,000 --> 00:13:09,920 Speaker 1: go to the job, they're gonna tell you what you do. 237 00:13:10,080 --> 00:13:12,400 Speaker 1: You go home, get your launch break, and might complaint 238 00:13:12,400 --> 00:13:15,040 Speaker 1: all day. You're still gonna get paid. When you're an entrepreneur, 239 00:13:15,200 --> 00:13:17,079 Speaker 1: you can't complain all day about what you said is 240 00:13:17,120 --> 00:13:21,280 Speaker 1: your dream? That really is a problem correctory. You have 241 00:13:21,440 --> 00:13:27,160 Speaker 1: to be so uh or we're thinking problem solving and 242 00:13:27,520 --> 00:13:30,800 Speaker 1: you really do have to tell the universe what you need. 243 00:13:30,800 --> 00:13:33,040 Speaker 1: And when I mean tell the universe, that means that 244 00:13:33,640 --> 00:13:37,200 Speaker 1: if you have a contact that has a certain network, 245 00:13:37,679 --> 00:13:39,200 Speaker 1: you have to be very honest. You know if this 246 00:13:39,240 --> 00:13:41,720 Speaker 1: is what I need, and you'd be surprised with that 247 00:13:41,920 --> 00:13:45,640 Speaker 1: openness and transparency will will will get you a lot 248 00:13:45,640 --> 00:13:47,360 Speaker 1: of times we sit there with these ideas and we 249 00:13:47,400 --> 00:13:49,560 Speaker 1: don't tell anyone, Oh, I need an account and I 250 00:13:49,640 --> 00:13:52,680 Speaker 1: need a I need help, I need a resource. Like 251 00:13:52,840 --> 00:13:56,679 Speaker 1: minded people are gonna point you in the right direction. Um. 252 00:13:56,720 --> 00:14:01,480 Speaker 1: I had a great of experien orient when I'm part 253 00:14:01,520 --> 00:14:05,040 Speaker 1: of a great organization called Support your Girlfriends. I went 254 00:14:05,120 --> 00:14:09,920 Speaker 1: to a wonderful retreat with some young ladies that I 255 00:14:10,160 --> 00:14:13,240 Speaker 1: that I became friends with. But we had this great 256 00:14:13,240 --> 00:14:16,360 Speaker 1: experience with lou send Across and Lucinda says something at 257 00:14:16,360 --> 00:14:18,880 Speaker 1: a dinner and it and it blew my mind. She 258 00:14:19,040 --> 00:14:21,680 Speaker 1: was like, everything you need is in the room. And 259 00:14:21,680 --> 00:14:24,400 Speaker 1: that means that if you're in a great group of 260 00:14:24,440 --> 00:14:28,560 Speaker 1: people surrounded by like minded that you guys are speaking 261 00:14:28,720 --> 00:14:31,520 Speaker 1: each other's bringing in names and rooms that you're not in. 262 00:14:32,240 --> 00:14:35,120 Speaker 1: So when we come together, I Support your Girlfriends and 263 00:14:35,120 --> 00:14:36,960 Speaker 1: then we go out in the world, it's about thirty 264 00:14:37,000 --> 00:14:39,560 Speaker 1: of us and someone knows that I'm looking for a 265 00:14:39,600 --> 00:14:41,760 Speaker 1: liquor distributor, or someone knows that I'm looking for a 266 00:14:41,840 --> 00:14:44,800 Speaker 1: retail and they connect me. That is what you need 267 00:14:44,960 --> 00:14:47,760 Speaker 1: need when you need like minded people in your circle, 268 00:14:47,840 --> 00:14:50,600 Speaker 1: people that are looking for connections, people that are looking 269 00:14:50,600 --> 00:14:53,320 Speaker 1: for opportunities for you when you're not in the room. 270 00:14:53,840 --> 00:14:56,080 Speaker 1: And so I've really been blessing this last year to 271 00:14:56,120 --> 00:14:59,720 Speaker 1: build some great strategic partnerships from work that I've done before, 272 00:15:00,240 --> 00:15:02,520 Speaker 1: or networks that I've built, what people know that I 273 00:15:02,560 --> 00:15:07,160 Speaker 1: need a certain task or connection. It's finally here the 274 00:15:07,200 --> 00:15:10,560 Speaker 1: season of celebration. And no matter how you celebrate with 275 00:15:10,640 --> 00:15:13,920 Speaker 1: family and friends, whether you're preparing for Reis Magos or 276 00:15:14,000 --> 00:15:18,040 Speaker 1: Karamu lighting the Manura, are going to midnight mass, Coals 277 00:15:18,080 --> 00:15:21,080 Speaker 1: has just what you need to make those traditions special. 278 00:15:21,480 --> 00:15:24,560 Speaker 1: Plus you'll find gifts for all your loved ones. Send 279 00:15:24,600 --> 00:15:28,840 Speaker 1: warm wishes with cozy fleeces, sweaters, loungeware, blankets and throws. 280 00:15:29,200 --> 00:15:32,800 Speaker 1: Support minority owned or founded brands by giving gifts from 281 00:15:32,880 --> 00:15:36,440 Speaker 1: Human Nation and shame moisture, or treat them to everyone's 282 00:15:36,480 --> 00:15:39,920 Speaker 1: favorite active wear from top brands like Nike, Adidas, and 283 00:15:40,040 --> 00:15:43,600 Speaker 1: under Armour, and in the spirit of giving, Coals Cares 284 00:15:43,720 --> 00:15:47,960 Speaker 1: is donating eight million dollars to local nonprofits nationwide committed 285 00:15:48,000 --> 00:15:50,720 Speaker 1: to the health and well being of our communities. No 286 00:15:50,760 --> 00:15:54,040 Speaker 1: matter how you celebrate, when you shop at Coals, you're 287 00:15:54,120 --> 00:15:57,440 Speaker 1: right where you belong. So this season give with all 288 00:15:57,480 --> 00:16:00,960 Speaker 1: your heart with great gifts from Coals or coal dot com. 289 00:16:01,080 --> 00:16:04,040 Speaker 1: Look for your children's eyes to see the true magic 290 00:16:04,160 --> 00:16:07,560 Speaker 1: of a forest. It's a storybook world for them. You 291 00:16:07,680 --> 00:16:10,720 Speaker 1: look and see a tree. They see the wrinkled face 292 00:16:10,720 --> 00:16:14,120 Speaker 1: of a wizard with arms outstretched to the sky. They 293 00:16:14,160 --> 00:16:17,360 Speaker 1: see treasure and pebbles. They see a windy path that 294 00:16:17,400 --> 00:16:21,720 Speaker 1: could lead to adventure, and they see you. They're fearless. Guide. 295 00:16:21,920 --> 00:16:25,200 Speaker 1: Is this fascinating world? Find a forest near you and 296 00:16:25,240 --> 00:16:28,240 Speaker 1: start exploring. I Discover the Forest dot Org brought to 297 00:16:28,280 --> 00:16:30,840 Speaker 1: you by the United States Forest Service and the Council. 298 00:16:32,040 --> 00:16:35,760 Speaker 1: What grows in the forest trees? Sure, No. What else 299 00:16:35,800 --> 00:16:39,360 Speaker 1: grows in the forest Our imagination, our sense of wonder, 300 00:16:39,720 --> 00:16:42,920 Speaker 1: and our family bonds grow too. Because when we disconnect 301 00:16:42,960 --> 00:16:49,600 Speaker 1: from this and connect with this, we reconnect with each other. 302 00:16:50,360 --> 00:16:53,240 Speaker 1: The forest is closer than you think. Find a forest 303 00:16:53,360 --> 00:16:56,800 Speaker 1: near you and start exploring. I discover the forest dot org, 304 00:16:57,160 --> 00:16:59,720 Speaker 1: brought to you by the United States Forest Service and 305 00:16:59,800 --> 00:17:03,680 Speaker 1: the AD Council. You know, it's really interesting. Uh. I 306 00:17:03,760 --> 00:17:06,480 Speaker 1: tell people that, you know, I wish COVID on no one. 307 00:17:06,480 --> 00:17:09,480 Speaker 1: It was. It was thrust upon us. But I didn't 308 00:17:09,480 --> 00:17:12,600 Speaker 1: stop thinking. You know, you know, I still paid my staff. 309 00:17:12,640 --> 00:17:15,000 Speaker 1: I was in position to do that. I would apply 310 00:17:15,119 --> 00:17:17,719 Speaker 1: for that little p P P long and really angered 311 00:17:17,720 --> 00:17:22,439 Speaker 1: me so much. Serena, Why why I wish I had 312 00:17:22,480 --> 00:17:24,840 Speaker 1: stayed on the sideline? Said, I couldn't get it because 313 00:17:24,880 --> 00:17:27,640 Speaker 1: what they gave me was like, really, where are these 314 00:17:27,680 --> 00:17:30,359 Speaker 1: people out here out there ripping on people and buying 315 00:17:30,440 --> 00:17:33,080 Speaker 1: cars and homes and taking a vacation. Why I'm not 316 00:17:33,119 --> 00:17:37,119 Speaker 1: getting that check? What did they? I don't know what, 317 00:17:38,840 --> 00:17:41,280 Speaker 1: you know. So when I but the beauty of when 318 00:17:41,280 --> 00:17:43,480 Speaker 1: I was introducing you, that I wanted to point out 319 00:17:43,520 --> 00:17:46,080 Speaker 1: to people, it was just the range of media that 320 00:17:46,200 --> 00:17:48,719 Speaker 1: you crossed. You know, you're not a black town. You know, 321 00:17:48,800 --> 00:17:51,679 Speaker 1: you're not a person that that fashion is only for 322 00:17:51,960 --> 00:17:54,520 Speaker 1: urban You your fan fashion university of who I want 323 00:17:54,520 --> 00:17:57,280 Speaker 1: to point out The New York Times when the point MSNBC. 324 00:17:57,720 --> 00:17:59,679 Speaker 1: Yes you've been on ebny dot com. Yes you've been 325 00:17:59,680 --> 00:18:01,720 Speaker 1: on is dot com. But you've also been in New 326 00:18:01,840 --> 00:18:04,920 Speaker 1: York Daily News. You've also been in humforton Post. When 327 00:18:04,960 --> 00:18:08,200 Speaker 1: you get that range of media coming to you, how 328 00:18:08,240 --> 00:18:12,880 Speaker 1: does that allow you to UM promote your business? First 329 00:18:12,880 --> 00:18:14,840 Speaker 1: of all, and I also develop your point of view 330 00:18:14,880 --> 00:18:16,880 Speaker 1: for for your for the brand that you're putting out there, 331 00:18:16,920 --> 00:18:19,359 Speaker 1: which is fashion and now we're gonna go into water 332 00:18:19,680 --> 00:18:23,119 Speaker 1: and now we're going to go into spirits. So I 333 00:18:23,200 --> 00:18:27,640 Speaker 1: have been blessed with a celebrity adjacent brand UM. So 334 00:18:27,680 --> 00:18:33,240 Speaker 1: the second that you can mention Beyonce, jay Z, Mariight Kerry, 335 00:18:33,640 --> 00:18:35,560 Speaker 1: they want to talk to you. So I I am 336 00:18:35,600 --> 00:18:38,920 Speaker 1: not um not knowing that that is such a blessing 337 00:18:38,960 --> 00:18:41,200 Speaker 1: for me. So unfortunately I do have kind of a 338 00:18:41,320 --> 00:18:44,280 Speaker 1: leg up in terms of press, but I also know 339 00:18:44,480 --> 00:18:46,760 Speaker 1: it is a great opportunity for me want to tell 340 00:18:46,840 --> 00:18:51,000 Speaker 1: my story, for me to build a future, UM plan, 341 00:18:51,280 --> 00:18:54,840 Speaker 1: for me to seek strategic partners. So everything that I 342 00:18:54,920 --> 00:18:57,240 Speaker 1: want I'll put in the I'll put in the universe. 343 00:18:57,280 --> 00:19:00,000 Speaker 1: I'm looking for a strategic partner, I'm looking for national distribute, 344 00:19:00,040 --> 00:19:02,639 Speaker 1: and I'm looking to expand this and so when you 345 00:19:02,680 --> 00:19:05,720 Speaker 1: speak it, it happens people read. A lot of times, 346 00:19:05,720 --> 00:19:08,000 Speaker 1: people don't realize that social media, when you press in 347 00:19:08,359 --> 00:19:10,320 Speaker 1: there are end users who look at that and know. 348 00:19:10,560 --> 00:19:14,520 Speaker 1: So you're you're you're engaging in a conversation with the 349 00:19:14,720 --> 00:19:17,760 Speaker 1: unknown when you do press. So I'm always thankful for 350 00:19:17,800 --> 00:19:20,359 Speaker 1: the great press. I'm always looking for the next thing 351 00:19:20,400 --> 00:19:22,320 Speaker 1: to talk about, because no one wants to only talk 352 00:19:22,359 --> 00:19:25,600 Speaker 1: about what you're doing now, what you're doing in the future. Um. 353 00:19:25,640 --> 00:19:29,720 Speaker 1: I love planning, uh expansion. I love creating my own economy. 354 00:19:29,800 --> 00:19:32,160 Speaker 1: So for me, the entrepreneur is not just about talking 355 00:19:32,160 --> 00:19:34,240 Speaker 1: about what you're doing, but what you're going to do. 356 00:19:34,680 --> 00:19:37,840 Speaker 1: So the platform has allowed us to really think about 357 00:19:37,880 --> 00:19:41,320 Speaker 1: brand expansion. We love to circle back to some of 358 00:19:41,359 --> 00:19:45,000 Speaker 1: our favorite favorite press outlets and talk about what we're 359 00:19:45,000 --> 00:19:49,240 Speaker 1: doing in the future. It becomes something that grows, evolves, 360 00:19:49,280 --> 00:19:51,919 Speaker 1: and I think COVID made a lot of people, including me, 361 00:19:52,040 --> 00:19:55,119 Speaker 1: literally sit still and think about everything. Your whole life, 362 00:19:55,480 --> 00:19:59,000 Speaker 1: your strategy, What are you doing, how are you moving? Um? 363 00:19:59,040 --> 00:20:01,000 Speaker 1: I felt like I was doing a lot of moving, 364 00:20:01,280 --> 00:20:04,159 Speaker 1: but I wasn't progressing in some areas. So it allowed 365 00:20:04,160 --> 00:20:06,960 Speaker 1: me to restrategize, and as much as it was a 366 00:20:07,000 --> 00:20:09,840 Speaker 1: lot of strategy, unfortunately I had a lot of you know, 367 00:20:09,920 --> 00:20:13,200 Speaker 1: death in my network and my family. Unfortunately I lost 368 00:20:13,200 --> 00:20:16,640 Speaker 1: I lost my beloved grandmother, my oldest member of my family, 369 00:20:17,080 --> 00:20:19,920 Speaker 1: and my beloved niece, the youngest member of my family 370 00:20:20,280 --> 00:20:26,000 Speaker 1: unfortunately succumbed to a brain um tumor cancer. And so 371 00:20:26,400 --> 00:20:28,760 Speaker 1: in between all of that tragedy, there was a lot 372 00:20:28,800 --> 00:20:31,280 Speaker 1: of great success for a lot of businesses, and you 373 00:20:31,280 --> 00:20:34,719 Speaker 1: you wouldn't believe it. I couldn't believe that my business 374 00:20:34,800 --> 00:20:37,119 Speaker 1: grew while I was in the house, sitting right in 375 00:20:37,200 --> 00:20:40,840 Speaker 1: front of my family wall. But it really just allowed 376 00:20:40,880 --> 00:20:44,000 Speaker 1: me to strategize about what I wanted to do. When 377 00:20:44,000 --> 00:20:47,880 Speaker 1: we talk about building a transferable business of legacy and wealth, 378 00:20:47,920 --> 00:20:49,520 Speaker 1: that's really what I'm trying to do. I'm trying to 379 00:20:49,520 --> 00:20:52,960 Speaker 1: make it better for my daughter who's twelve Sitney. I'm 380 00:20:53,240 --> 00:20:56,000 Speaker 1: already made it better for my brother, who when I 381 00:20:56,040 --> 00:20:59,600 Speaker 1: started with twelve, and so I see that becoming an 382 00:20:59,600 --> 00:21:03,680 Speaker 1: aren't anywhere and creating a platform that my family can 383 00:21:03,760 --> 00:21:07,600 Speaker 1: benefit from, it's easy. It's easier to to build wealth, 384 00:21:07,600 --> 00:21:10,680 Speaker 1: it's easier to grow your business is easier to do 385 00:21:10,800 --> 00:21:13,840 Speaker 1: things when you have a connection. I had no connection 386 00:21:13,880 --> 00:21:16,320 Speaker 1: to business, I had no network, I had no understanding, 387 00:21:16,680 --> 00:21:19,639 Speaker 1: I didn't understand how they operate, how they were structured. 388 00:21:19,960 --> 00:21:23,960 Speaker 1: And so generational wealth is not just about money. It's 389 00:21:23,960 --> 00:21:29,359 Speaker 1: about information, knowledge, access and resources and creating those networks 390 00:21:29,359 --> 00:21:31,679 Speaker 1: so that your kids can stay and stand on something 391 00:21:31,760 --> 00:21:34,200 Speaker 1: so that they're not starting from scratch. That's the goal 392 00:21:34,400 --> 00:21:37,560 Speaker 1: for me as an entrepreneur, and I see it now 393 00:21:37,800 --> 00:21:41,159 Speaker 1: after thirty years that it really it is working, and 394 00:21:41,240 --> 00:21:43,840 Speaker 1: it is something that the next generation and the future 395 00:21:43,840 --> 00:21:48,000 Speaker 1: generations of my family will benefit from. Change your water, 396 00:21:48,320 --> 00:21:52,639 Speaker 1: change your life. I'm holding this your water marvelous. Uh 397 00:21:52,640 --> 00:21:55,080 Speaker 1: why why water? We're gonna get to the beachball, We're 398 00:21:55,080 --> 00:21:57,120 Speaker 1: gonna get to the spirits a minute. But why because 399 00:21:57,119 --> 00:21:59,760 Speaker 1: it's a very competitive feel out there. And then people 400 00:21:59,800 --> 00:22:02,679 Speaker 1: some people look at water's water. You know, what's what's 401 00:22:02,680 --> 00:22:05,480 Speaker 1: the different drinking water out of water hose or water 402 00:22:05,480 --> 00:22:08,040 Speaker 1: out of the store. Are you go to office depot, 403 00:22:08,080 --> 00:22:10,240 Speaker 1: they got their water. You go to you go, you 404 00:22:10,280 --> 00:22:12,879 Speaker 1: get the water and going to your five gallons and 405 00:22:12,920 --> 00:22:15,840 Speaker 1: get water out of there for forty cents a galland oh, 406 00:22:15,920 --> 00:22:18,520 Speaker 1: you have so many options. You have Coca Cola out there, water, 407 00:22:18,600 --> 00:22:21,200 Speaker 1: so many options at water. You come out and package 408 00:22:21,240 --> 00:22:24,000 Speaker 1: of fantastic water I've tasted. I had to fight off 409 00:22:24,040 --> 00:22:26,080 Speaker 1: the rest of my staff. I got one bottle left. 410 00:22:26,119 --> 00:22:28,520 Speaker 1: I wanted to make sure it lasts for this interview. 411 00:22:28,600 --> 00:22:32,480 Speaker 1: After this interview, I will be drinking. In fact, I'm 412 00:22:32,480 --> 00:22:35,360 Speaker 1: gonna bust this over right now. Three okay, cool, I'm 413 00:22:35,359 --> 00:22:38,400 Speaker 1: gonna I'm gonna send you guys. More So, we briefly 414 00:22:38,440 --> 00:22:41,919 Speaker 1: got into our rand expansion, and yes we did start 415 00:22:42,520 --> 00:22:46,399 Speaker 1: to spoke spirits and uh now we are h spoke 416 00:22:46,480 --> 00:22:51,320 Speaker 1: spirit and beverages. So I'm excited about that. Um so 417 00:22:51,359 --> 00:22:55,480 Speaker 1: I'm excited about that. So we have a drum agin 418 00:22:56,080 --> 00:22:58,040 Speaker 1: and let's talk about Le's talk about the water first, 419 00:22:58,040 --> 00:23:01,119 Speaker 1: because it's as fantastic as you know. Of course, the 420 00:23:01,240 --> 00:23:05,280 Speaker 1: orderless is uh. It just went down very good. It's 421 00:23:05,320 --> 00:23:07,680 Speaker 1: something I would prink on the regular basis. But why 422 00:23:07,680 --> 00:23:10,679 Speaker 1: did you decide to go? Because it says super anted. Uh, 423 00:23:10,720 --> 00:23:13,879 Speaker 1: it's a AC line water is uh pH is N 424 00:23:14,040 --> 00:23:17,000 Speaker 1: point five plus change your water, change your life? Well 425 00:23:17,040 --> 00:23:20,280 Speaker 1: exactly that slogan, right, that means regards to this particular 426 00:23:20,280 --> 00:23:24,359 Speaker 1: water that you call marvelous. So what actually happened is 427 00:23:24,400 --> 00:23:29,479 Speaker 1: that we partnered with a family member who had Marvelous Waters. 428 00:23:29,520 --> 00:23:33,840 Speaker 1: It's an alkaline water product. We partnered with him. He 429 00:23:33,880 --> 00:23:38,080 Speaker 1: was already in the marketplace but needed needed to scale up, 430 00:23:38,200 --> 00:23:42,160 Speaker 1: needed to expand, director consumer, needed to expand as national retailers. 431 00:23:42,160 --> 00:23:45,879 Speaker 1: So Kenneth Marvin Barnes is a family member, so he 432 00:23:45,960 --> 00:23:48,960 Speaker 1: already had Marvelous Border, so we brought him into our portfolio. 433 00:23:49,040 --> 00:23:53,919 Speaker 1: As h spoke our spirits and beverages, we expanded some 434 00:23:54,040 --> 00:23:56,760 Speaker 1: of his sales channels. But it's alkaline border and so 435 00:23:56,880 --> 00:24:01,480 Speaker 1: for us, it was about having spirits and order, and 436 00:24:02,160 --> 00:24:04,560 Speaker 1: it wasn't about creating it because it already created. It 437 00:24:04,600 --> 00:24:07,359 Speaker 1: was about working with a family member of I was 438 00:24:07,400 --> 00:24:09,600 Speaker 1: who was already in the industry and help until expand it. 439 00:24:09,640 --> 00:24:13,000 Speaker 1: So it's been a wonderful addition to our portfolio. We're 440 00:24:13,000 --> 00:24:16,119 Speaker 1: excited to bring it to market. We're expanded to national 441 00:24:16,600 --> 00:24:19,760 Speaker 1: um to national distribution and nationwide retailers, so we're looking 442 00:24:19,800 --> 00:24:23,560 Speaker 1: for retailers to expand. But yeah, I will absolutely say 443 00:24:23,640 --> 00:24:27,440 Speaker 1: you and your staff more so, please don't worry. It 444 00:24:27,480 --> 00:24:30,240 Speaker 1: won't be the last that the Rashan McDonald's staff get 445 00:24:30,240 --> 00:24:32,080 Speaker 1: I'm gonna put it in. I'm gonna tell you just 446 00:24:32,160 --> 00:24:34,080 Speaker 1: what we're gonna do. I'm gonna do you this, you know, 447 00:24:34,080 --> 00:24:38,200 Speaker 1: because my show right now is uh, it's on YouTube 448 00:24:38,480 --> 00:24:41,960 Speaker 1: and it's also on podcast. Will come May six, it 449 00:24:42,000 --> 00:24:46,560 Speaker 1: will be broadcast the Atlantam market two million homes and 450 00:24:46,600 --> 00:24:48,920 Speaker 1: in the fall will be syndicated. So I'm doing my 451 00:24:49,080 --> 00:24:52,800 Speaker 1: shows that I tape starting in May six. I'm always 452 00:24:52,840 --> 00:24:55,560 Speaker 1: complain about being warm in my studio, so I'm gonna 453 00:24:55,640 --> 00:24:57,280 Speaker 1: keep if you don't mind. If I ain't got to 454 00:24:57,320 --> 00:25:01,080 Speaker 1: sign a release, I'm gonna keep a bottle of Marvels 455 00:25:01,119 --> 00:25:04,080 Speaker 1: water on my desk, just like I have it right here, 456 00:25:04,440 --> 00:25:06,600 Speaker 1: and I was shipping in between interviews. But I need 457 00:25:06,600 --> 00:25:09,880 Speaker 1: me a little week. So starting May six, May six, 458 00:25:10,040 --> 00:25:12,320 Speaker 1: right till the day, right just May six, that I 459 00:25:12,359 --> 00:25:15,560 Speaker 1: will be doing this starting next month, So you are 460 00:25:15,600 --> 00:25:19,400 Speaker 1: the official water of the morning making conversation host about 461 00:25:19,480 --> 00:25:22,800 Speaker 1: Rashan McDonald. How about that. I love it. Thank you, Roshan. 462 00:25:22,880 --> 00:25:24,920 Speaker 1: I love you, and I'm gonna send you a bunch 463 00:25:24,960 --> 00:25:27,239 Speaker 1: of your staff a bunch of the time. So I 464 00:25:27,280 --> 00:25:31,960 Speaker 1: love it. Refreshing. It's about, you know, optimization, for your health. 465 00:25:32,040 --> 00:25:34,760 Speaker 1: It's about fleshing your body, it's about living your best life, 466 00:25:35,000 --> 00:25:38,640 Speaker 1: and I'm all for that. Um. I love the product, 467 00:25:38,640 --> 00:25:42,400 Speaker 1: which is why I brought it into our portfolio. I love, 468 00:25:42,640 --> 00:25:45,399 Speaker 1: like I said, to create generational wells, bringing another member 469 00:25:45,400 --> 00:25:49,240 Speaker 1: into our family, we learn the industry together. Spirits is 470 00:25:49,400 --> 00:25:54,359 Speaker 1: very different from water, but who doesn't drink water? Everybody, 471 00:25:54,400 --> 00:25:57,359 Speaker 1: So it's a more diverse customer base that we can reach. 472 00:25:58,080 --> 00:26:00,960 Speaker 1: Everybody's into living their best life. So change your water, 473 00:26:01,080 --> 00:26:04,399 Speaker 1: change your life is really about changing from other water 474 00:26:04,440 --> 00:26:08,200 Speaker 1: products to an alkaline water product that's beneficial, that that 475 00:26:08,359 --> 00:26:11,040 Speaker 1: you know, flushes your body of toxins that help you 476 00:26:11,080 --> 00:26:13,760 Speaker 1: live your best life. And our black and brown communities 477 00:26:13,840 --> 00:26:16,280 Speaker 1: we need every advantage we can in the health field 478 00:26:16,280 --> 00:26:18,600 Speaker 1: to get rid of some of the healthcare disparities that 479 00:26:18,640 --> 00:26:21,600 Speaker 1: we suffer from. And so it was a product that 480 00:26:21,640 --> 00:26:24,240 Speaker 1: was a no brainer to us. Well, it takes fantastic 481 00:26:24,240 --> 00:26:27,679 Speaker 1: and it's again the official water of money making. Conversation 482 00:26:28,040 --> 00:26:32,520 Speaker 1: is Marvel started May six on our show starts broadcast 483 00:26:32,600 --> 00:26:36,280 Speaker 1: on the a IP Network. It's fantastic, Like two billion 484 00:26:36,359 --> 00:26:39,200 Speaker 1: homes in the North Georgian and Atlanta area and there's 485 00:26:39,520 --> 00:26:42,679 Speaker 1: four hundred thousand subscribers on their YouTube channels, so and 486 00:26:42,760 --> 00:26:46,240 Speaker 1: any percent of their audience on their YouTube channel is international. 487 00:26:46,440 --> 00:26:51,080 Speaker 1: So I love it. So we ship director consumer marvelous 488 00:26:51,119 --> 00:26:54,560 Speaker 1: waters dot com. We offer it in a six pack, 489 00:26:54,640 --> 00:26:56,879 Speaker 1: twelve pack, and the twenty four packs, and so we 490 00:26:56,960 --> 00:26:59,800 Speaker 1: are excited that we have a you know, a bunch 491 00:26:59,840 --> 00:27:04,040 Speaker 1: of customers throughout the country previously was not distributed directed consumers. 492 00:27:04,040 --> 00:27:06,760 Speaker 1: That that's been a wonderful sales channel for us. We're 493 00:27:06,800 --> 00:27:09,879 Speaker 1: super excited. So it's easier to shoot water than spirits, 494 00:27:09,880 --> 00:27:13,040 Speaker 1: so it's a great addition to our protfolio. Well doing 495 00:27:13,119 --> 00:27:20,399 Speaker 1: covid uh spirits sales sword they said people was consuming 496 00:27:20,440 --> 00:27:24,160 Speaker 1: alcohol at a very high rate. So I think you're 497 00:27:24,240 --> 00:27:28,000 Speaker 1: launching a vodka line coming out of Covid. I think 498 00:27:28,000 --> 00:27:30,960 Speaker 1: it's perfect because people want to celebrate, people want a 499 00:27:31,000 --> 00:27:34,240 Speaker 1: good drink. I lively remember many years ago at a 500 00:27:34,320 --> 00:27:37,160 Speaker 1: very popular comic cloth, So I am very aware of 501 00:27:37,200 --> 00:27:41,600 Speaker 1: alcohol consumption and the power of vodka is great. So 502 00:27:41,760 --> 00:27:43,800 Speaker 1: why did you choose vodka? And tell us what is 503 00:27:43,840 --> 00:27:46,119 Speaker 1: the future of what you're gonna do with this? So 504 00:27:46,240 --> 00:27:50,960 Speaker 1: in eighteen uh Carlem Habit, actually we expanded into hh 505 00:27:51,119 --> 00:27:54,520 Speaker 1: Spoke Spirits. We have a rum Agennaa vodka. We've had 506 00:27:55,080 --> 00:28:00,560 Speaker 1: that wonderful curated collection since eighteen COVID people were home 507 00:28:01,000 --> 00:28:05,520 Speaker 1: uh quarantinings, you know, sheltering in place, and so sales 508 00:28:05,600 --> 00:28:10,720 Speaker 1: of a lot of different industries were fantastic. So essentially 509 00:28:10,720 --> 00:28:12,680 Speaker 1: you went from brick and mortar to click and order, 510 00:28:12,840 --> 00:28:16,359 Speaker 1: so anything that you can access from home, it was 511 00:28:16,400 --> 00:28:20,520 Speaker 1: a go. And Spirits, especially Black Spirits, really took off, 512 00:28:20,680 --> 00:28:25,280 Speaker 1: you know, after the June teenth of celebrations and recognition 513 00:28:25,560 --> 00:28:28,520 Speaker 1: that we need to support each other. A lot of 514 00:28:28,560 --> 00:28:32,400 Speaker 1: black companies had a great prosperity and growth and I'm 515 00:28:32,400 --> 00:28:35,560 Speaker 1: thankful for that. I just wish that we would understand 516 00:28:35,600 --> 00:28:39,400 Speaker 1: that black businesses and small businesses need support and needs 517 00:28:39,440 --> 00:28:41,760 Speaker 1: sales outside of a protest, we need to be part 518 00:28:41,840 --> 00:28:45,200 Speaker 1: of your everyday buying pattern. And so that's sort of 519 00:28:45,280 --> 00:28:49,880 Speaker 1: a highlighting black business and black business ownership. That's what 520 00:28:49,960 --> 00:28:54,200 Speaker 1: really made our business really boom. Uh. The Spirits took off. 521 00:28:54,240 --> 00:28:56,840 Speaker 1: We had a wonderful e commerce partner that came aboard, 522 00:28:56,880 --> 00:28:59,840 Speaker 1: so now we could shift direct to consumers throughout our 523 00:29:00,080 --> 00:29:03,720 Speaker 1: hro Spoke spirit dot com website. So we opened up 524 00:29:03,800 --> 00:29:06,760 Speaker 1: thirty eight more states during the pandemic, so there was growth. 525 00:29:06,840 --> 00:29:09,320 Speaker 1: Even when they would stay at home, you know, or 526 00:29:09,360 --> 00:29:11,840 Speaker 1: just be in place. We actually grew because we had 527 00:29:11,880 --> 00:29:15,000 Speaker 1: access to more demographic around the country. So we were 528 00:29:15,000 --> 00:29:19,560 Speaker 1: excited to partner with reserve Barum available at hhro spoke 529 00:29:19,640 --> 00:29:22,880 Speaker 1: Spirits dot com. You can get our products straight delivered 530 00:29:22,880 --> 00:29:27,680 Speaker 1: to your home. Wow. So again the visionary I've always 531 00:29:27,760 --> 00:29:31,160 Speaker 1: enjoyed speaking to you. You've already locked out another deal 532 00:29:31,320 --> 00:29:33,080 Speaker 1: here or just in the end of you that's how 533 00:29:33,080 --> 00:29:37,920 Speaker 1: good you are. You know you appreciate it. Talking about 534 00:29:37,960 --> 00:29:40,840 Speaker 1: this is about opening your mouth. It's about connecting. It's 535 00:29:40,880 --> 00:29:43,880 Speaker 1: about telling someone what you need or one I I 536 00:29:44,000 --> 00:29:46,920 Speaker 1: contact you said, I need a forum to talk about 537 00:29:46,960 --> 00:29:49,960 Speaker 1: my product. You need customers, you need someone to come 538 00:29:50,000 --> 00:29:53,200 Speaker 1: on your show. So it really is about having a strategy, 539 00:29:53,280 --> 00:29:56,920 Speaker 1: and a strategy as simple as an act a request. 540 00:29:57,440 --> 00:29:59,800 Speaker 1: And so when you're in business, these are the type 541 00:29:59,840 --> 00:30:01,719 Speaker 1: of things that you have to do. I tell a 542 00:30:01,760 --> 00:30:04,200 Speaker 1: lot of people that have a business like you're staying 543 00:30:04,200 --> 00:30:07,320 Speaker 1: too small because you're not opening up yourself to the universe. 544 00:30:07,760 --> 00:30:09,720 Speaker 1: If you need sales, you need to talk to people 545 00:30:10,280 --> 00:30:13,280 Speaker 1: um and that that's all sometimes what you need to 546 00:30:13,280 --> 00:30:15,680 Speaker 1: do as a plan, and I ask, and you'd be surprised. 547 00:30:16,040 --> 00:30:19,080 Speaker 1: Sometimes people say yes when you ask them a question. Well, 548 00:30:19,160 --> 00:30:21,760 Speaker 1: first of all, soon as Samantha Commin said, miss Woods 549 00:30:21,800 --> 00:30:23,360 Speaker 1: want to come back on your show, and said, fine, 550 00:30:23,400 --> 00:30:25,120 Speaker 1: what she wants to talk about? Because I know she's 551 00:30:25,120 --> 00:30:27,160 Speaker 1: not gonna call me just to talk. And so when 552 00:30:27,160 --> 00:30:29,480 Speaker 1: I heard about the water, got shipped out of taste it. 553 00:30:29,760 --> 00:30:32,200 Speaker 1: But more importantly, you know you can ask, but it 554 00:30:32,240 --> 00:30:35,280 Speaker 1: tastes if you know, you know, it's it's hard to 555 00:30:35,320 --> 00:30:38,040 Speaker 1: say the word taste the water because water not supposed 556 00:30:38,040 --> 00:30:40,040 Speaker 1: to have a taste, but it's supposed to feel good. 557 00:30:40,320 --> 00:30:44,040 Speaker 1: It's supposed to make you feel relaxed, all those things 558 00:30:44,080 --> 00:30:45,920 Speaker 1: of what I felt when I dropped the water. That's 559 00:30:45,920 --> 00:30:48,360 Speaker 1: where it Immediately. I didn't even have a thought of 560 00:30:48,360 --> 00:30:50,480 Speaker 1: saying I was gonna make this water part of my 561 00:30:50,560 --> 00:30:52,600 Speaker 1: show and have it sit on my desk because my 562 00:30:52,640 --> 00:30:55,040 Speaker 1: staff is no, I'm always complaining because they were laughing. 563 00:30:55,080 --> 00:30:57,080 Speaker 1: But you're coming in with these four piece suits. You know, 564 00:30:57,560 --> 00:30:59,960 Speaker 1: you know you're always hot, because I was turning this at, 565 00:31:00,080 --> 00:31:02,520 Speaker 1: turn on this at before we start recording. And so 566 00:31:02,600 --> 00:31:06,320 Speaker 1: but this allows me to comfortably enjoy myself. Also promote 567 00:31:06,360 --> 00:31:08,480 Speaker 1: a friend because I've always consider your friend and you're 568 00:31:08,480 --> 00:31:10,520 Speaker 1: a guy who I love to deaf and can't wait 569 00:31:10,560 --> 00:31:12,800 Speaker 1: to see you guys this summer. Definitely in the fall 570 00:31:13,200 --> 00:31:16,160 Speaker 1: and visit your shop and everything. But again, get those 571 00:31:16,160 --> 00:31:19,440 Speaker 1: banners up to me again. Starting May six, this will 572 00:31:19,480 --> 00:31:22,400 Speaker 1: be there on my desk on every episode that airs 573 00:31:22,480 --> 00:31:25,480 Speaker 1: every Thursday night at nine pm in the Atlanta market 574 00:31:25,520 --> 00:31:28,440 Speaker 1: on a i B TV. There right now in over 575 00:31:28,680 --> 00:31:32,600 Speaker 1: two million homes, So rich Woods. Again, it's about you 576 00:31:32,720 --> 00:31:35,360 Speaker 1: being smart enough to open your mall. You're being smart 577 00:31:35,480 --> 00:31:38,600 Speaker 1: enough to deliver a product that a customer wants. And 578 00:31:38,640 --> 00:31:41,400 Speaker 1: I consider myself a customer not only in the water, 579 00:31:41,480 --> 00:31:44,400 Speaker 1: but in the b spoke. This vodka is fantastic as well. 580 00:31:44,480 --> 00:31:46,800 Speaker 1: My staff. When I leave the building, leave this room, 581 00:31:46,880 --> 00:31:49,120 Speaker 1: they're gonna be grabbing me. Now. Can we have it? Now? 582 00:31:49,120 --> 00:31:52,720 Speaker 1: Can we have it? No? No, I have this. I'm 583 00:31:52,720 --> 00:31:54,720 Speaker 1: telling what I have this. I'm gonna send your picture. 584 00:31:54,760 --> 00:31:58,200 Speaker 1: I have it in my trophy case with my Emmy's 585 00:31:58,680 --> 00:32:01,920 Speaker 1: and my Image Award. That's how much I value my 586 00:32:02,000 --> 00:32:04,800 Speaker 1: relationship with this is you said this to me. It 587 00:32:04,880 --> 00:32:07,960 Speaker 1: is not being open in that camera, send your picture 588 00:32:07,960 --> 00:32:09,840 Speaker 1: and show it to you that I'm telling you the 589 00:32:09,840 --> 00:32:11,960 Speaker 1: truth is in my trophy case and it's a big 590 00:32:12,000 --> 00:32:14,080 Speaker 1: one that has some of my top honors. And I 591 00:32:14,120 --> 00:32:18,880 Speaker 1: considered you contacted me by launching a black on. It's 592 00:32:18,880 --> 00:32:21,760 Speaker 1: a spirit like this should be recognized and helldo too. 593 00:32:21,920 --> 00:32:23,920 Speaker 1: And they can go drinking on their own time, Okay, 594 00:32:24,080 --> 00:32:26,720 Speaker 1: not in my cabinet, thank you. So I am gonna 595 00:32:26,800 --> 00:32:31,240 Speaker 1: send the rum gin so they can sit side by side, 596 00:32:31,840 --> 00:32:33,800 Speaker 1: and I'm gonna send your staff some because I know 597 00:32:33,800 --> 00:32:37,280 Speaker 1: they're looking at you, like, come on, broy, But I 598 00:32:37,360 --> 00:32:39,640 Speaker 1: was just letting you know when you send it, it's 599 00:32:39,640 --> 00:32:41,360 Speaker 1: gonna be a pitch you're gonna be taking. It's not 600 00:32:41,400 --> 00:32:45,560 Speaker 1: gonna be touched. It's gonna be a Resharce Award winning case. 601 00:32:46,120 --> 00:32:49,000 Speaker 1: People he respected love and visionaries, and I consider you 602 00:32:49,080 --> 00:32:51,960 Speaker 1: a visionary. Okay, I love that. Thank you so much, 603 00:32:52,000 --> 00:32:54,880 Speaker 1: and thank you for all of your visionary work. I mean, 604 00:32:55,480 --> 00:32:58,680 Speaker 1: it is sometimes hard for people to to change what 605 00:32:58,800 --> 00:33:01,880 Speaker 1: they know, and I think being an entrepreneurs is literally 606 00:33:01,880 --> 00:33:03,920 Speaker 1: going on a trip that you don't know where you're 607 00:33:03,920 --> 00:33:06,640 Speaker 1: gonna wind up. And that's the hardest thing for people 608 00:33:06,760 --> 00:33:09,560 Speaker 1: is having that faith, and so I think every person 609 00:33:09,640 --> 00:33:12,640 Speaker 1: that you showcase on your show that tells people to 610 00:33:12,720 --> 00:33:15,240 Speaker 1: think outside the box gives them one step closer to 611 00:33:15,320 --> 00:33:18,840 Speaker 1: that freedom that we all as entrepreneurs feel. Thank you. 612 00:33:18,960 --> 00:33:20,680 Speaker 1: We're talking soon. If we want to hear more Money 613 00:33:20,680 --> 00:33:23,280 Speaker 1: Making Conversation interviews, please go to Money Making Conversation dot 614 00:33:23,320 --> 00:33:26,240 Speaker 1: com or my YouTube chap Ra Sean McDonald, I am 615 00:33:26,280 --> 00:33:36,000 Speaker 1: your host. In this season of giving, Coals has gifts 616 00:33:36,040 --> 00:33:38,280 Speaker 1: for all your loved ones. For those who like to 617 00:33:38,360 --> 00:33:42,280 Speaker 1: keep it cozy, find fleeces, sweaters, loungeware, blankets and throws, 618 00:33:42,680 --> 00:33:46,080 Speaker 1: or support minority owned or founded brands by giving gifts 619 00:33:46,120 --> 00:33:49,680 Speaker 1: from Human Nation and Shame Moisture, and in the spirit 620 00:33:49,680 --> 00:33:53,240 Speaker 1: of giving, Coals Cares is donating eight million dollars to 621 00:33:53,320 --> 00:33:56,960 Speaker 1: local nonprofits nationwide. 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