1 00:00:00,440 --> 00:00:04,000 Speaker 1: This podcast is sponsored by Better Help Online Therapy. I'm 2 00:00:04,000 --> 00:00:07,760 Speaker 1: Michelene Maloof and I'm Nadyadesi, licensed therapists and hosts of 3 00:00:07,800 --> 00:00:10,800 Speaker 1: Getting Better Stories of Mental Health. Join us for discussions 4 00:00:10,800 --> 00:00:13,880 Speaker 1: with Megan Trainer, Chris Bosh, Rebel Wilson, and more, from 5 00:00:13,880 --> 00:00:17,840 Speaker 1: discussing motherhood to immigrating to general mental health. Our guests 6 00:00:17,880 --> 00:00:20,720 Speaker 1: are awe inspiring. We all struggle with the same things, 7 00:00:20,840 --> 00:00:23,640 Speaker 1: so let's talk about it and de stigmatize them. Find 8 00:00:23,680 --> 00:00:26,840 Speaker 1: our new podcast, Getting Better Stories of Mental Health on 9 00:00:26,920 --> 00:00:32,920 Speaker 1: iHeart Apple Podcasts and Spotify. Still living in manually taking notes, 10 00:00:33,000 --> 00:00:34,639 Speaker 1: there is a better way to start the new year 11 00:00:34,680 --> 00:00:38,000 Speaker 1: with auto dot ai automatically get meeting notes. Auto dot 12 00:00:38,000 --> 00:00:40,839 Speaker 1: ai works for virtual meetings like Zoom, Microsoft Teams, and 13 00:00:40,840 --> 00:00:42,640 Speaker 1: Google Meet. Sign up on the web for free or 14 00:00:42,680 --> 00:00:45,199 Speaker 1: download in the app stores auto dot Ai. That's O 15 00:00:45,320 --> 00:00:50,040 Speaker 1: T T E R dot Ai. You're coming to bed hunt? Yep, honey, 16 00:00:49,760 --> 00:00:51,720 Speaker 1: I'll be right there. Just gotta turn out the light. 17 00:00:53,200 --> 00:01:02,120 Speaker 1: Oh hey, some things now or change, like your kids 18 00:01:02,160 --> 00:01:04,760 Speaker 1: always leaving tiny toys on the floor for you to 19 00:01:04,800 --> 00:01:07,959 Speaker 1: step on, and Gan saving folks lots of money on 20 00:01:08,080 --> 00:01:12,360 Speaker 1: their car insurance. Sweetie, I think I left the downstairs 21 00:01:12,440 --> 00:01:15,600 Speaker 1: light on. Please don't make me go. Fifteen minutes could 22 00:01:15,640 --> 00:01:19,280 Speaker 1: save you or more. Welcome to Money Making Conversation. I'm 23 00:01:19,319 --> 00:01:22,559 Speaker 1: your host for Sean McDonald's Money Making Conversation talk show 24 00:01:22,760 --> 00:01:27,200 Speaker 1: is about entrepreneurship and entertainment. I provide the consumer and 25 00:01:27,240 --> 00:01:31,920 Speaker 1: business owner access to celebrities, CEOs, entrepreneurs and industry decision makers. 26 00:01:32,200 --> 00:01:34,960 Speaker 1: I recognize that we all have different definitions of success. 27 00:01:35,000 --> 00:01:38,240 Speaker 1: For song is a sizeable tape paycheck. Mine is helping 28 00:01:38,240 --> 00:01:40,919 Speaker 1: people wake up and inspiring them to accomplish their goals 29 00:01:40,959 --> 00:01:43,920 Speaker 1: and live their very best life. These are my passions 30 00:01:44,040 --> 00:01:45,800 Speaker 1: and that's what I'm going to do for you. I 31 00:01:45,840 --> 00:01:48,480 Speaker 1: want you to start tripping over small challenges and prepare 32 00:01:48,520 --> 00:01:52,000 Speaker 1: to rise above the bigger obstacles in life. Will present 33 00:01:52,040 --> 00:01:55,560 Speaker 1: to you the Money Making Conversation. Interviews provide relatable information 34 00:01:55,600 --> 00:01:59,960 Speaker 1: to the listener about career and financial planning, entrepreneurship, motivation, leadership, 35 00:02:00,240 --> 00:02:03,040 Speaker 1: overcoming the arts, and how to live a balanced life. 36 00:02:03,880 --> 00:02:06,320 Speaker 1: My next guest left Wall Street to keep up with 37 00:02:06,400 --> 00:02:09,120 Speaker 1: the demand of a company where she is the founder 38 00:02:09,160 --> 00:02:12,799 Speaker 1: and CEO of The lip Bar, a vegan beauty brand 39 00:02:12,840 --> 00:02:16,320 Speaker 1: that exists to disrupt an outdated beauty care industry. Please 40 00:02:16,360 --> 00:02:19,799 Speaker 1: welcome to money Making Conversation. The CEO of the Lip Bar, 41 00:02:20,120 --> 00:02:24,760 Speaker 1: Melissa Butler. Thank you so much for having me. That 42 00:02:24,840 --> 00:02:28,000 Speaker 1: was such a warm intro. We're warm, but but you're 43 00:02:28,000 --> 00:02:31,880 Speaker 1: in Detroit, right, I'm in Detroit. How the weather up 44 00:02:31,880 --> 00:02:38,600 Speaker 1: there in Detroit? It's finally gotten a nicer crazy may 45 00:02:38,960 --> 00:02:43,639 Speaker 1: may May it was snow and I got to get 46 00:02:43,680 --> 00:02:45,320 Speaker 1: out of here. That's what I'm asking you. You know 47 00:02:45,400 --> 00:02:49,840 Speaker 1: I lived in the wrong place. Oh well, first of all, 48 00:02:49,919 --> 00:02:54,680 Speaker 1: used in New York doing working at Wall Street? Correct? Okay, 49 00:02:54,720 --> 00:02:58,320 Speaker 1: what were you doing when I graduated? Yeah, I went 50 00:02:58,360 --> 00:03:01,440 Speaker 1: to college. I went to college as a fam you 51 00:03:01,960 --> 00:03:06,200 Speaker 1: an Ka, Florida and m universally when I was there, 52 00:03:06,520 --> 00:03:15,200 Speaker 1: exactly exactly, And so I studied business finance. And I 53 00:03:15,280 --> 00:03:18,200 Speaker 1: decided that in college that if you're going to do finance, 54 00:03:18,320 --> 00:03:20,679 Speaker 1: that you know, there's no better place to do it 55 00:03:20,760 --> 00:03:23,440 Speaker 1: than than in New York. So I moved to New York. 56 00:03:23,800 --> 00:03:28,640 Speaker 1: Was working on Wall Street for about four years excuse me, 57 00:03:28,680 --> 00:03:32,000 Speaker 1: and the year too, I quit my job. I quit 58 00:03:32,040 --> 00:03:35,520 Speaker 1: my job to focus on the lip Bar um, this 59 00:03:35,640 --> 00:03:40,200 Speaker 1: cosmetic company that I just felt super inspired and empowered 60 00:03:40,240 --> 00:03:43,600 Speaker 1: to start because I wanted to stop complaining about the 61 00:03:43,720 --> 00:03:47,400 Speaker 1: industry and instead be the changes I wanted to we 62 00:03:47,440 --> 00:03:50,360 Speaker 1: just stop complaining about an industry. What do you mean 63 00:03:50,400 --> 00:03:54,560 Speaker 1: what were the complaints about the industry? So yeah, I 64 00:03:54,680 --> 00:03:57,560 Speaker 1: started the lip bar because I was completely frustrated with 65 00:03:57,600 --> 00:04:00,440 Speaker 1: the bed industry. I hated it's lack of that city, 66 00:04:00,840 --> 00:04:05,680 Speaker 1: its successive amounts of chemicals. Um, just this idea that 67 00:04:05,680 --> 00:04:08,880 Speaker 1: that beauty looks like one particular thing and like in 68 00:04:09,000 --> 00:04:13,280 Speaker 1: one way. So I found, you know, of a country 69 00:04:13,360 --> 00:04:16,320 Speaker 1: full of women black and white that was trying to 70 00:04:16,360 --> 00:04:19,799 Speaker 1: fit into this very small beauty box of like what's 71 00:04:19,839 --> 00:04:26,440 Speaker 1: considered socially and societally accepted as beautiful. And I was like, no, like, 72 00:04:26,480 --> 00:04:29,120 Speaker 1: why are we all trying to conform to be something 73 00:04:29,600 --> 00:04:32,839 Speaker 1: that we're not in terms of like that that beauty image. 74 00:04:33,080 --> 00:04:35,599 Speaker 1: And it's like I felt like we had been taught 75 00:04:35,920 --> 00:04:37,839 Speaker 1: that you can only be one thing in order to 76 00:04:37,880 --> 00:04:43,280 Speaker 1: be beautiful. And it's always been been my my understanding 77 00:04:43,320 --> 00:04:47,200 Speaker 1: that everyone has beauty, you know, and everyone is beautiful. 78 00:04:47,640 --> 00:04:50,839 Speaker 1: But the conditioning of the media and the beauty companies, 79 00:04:51,279 --> 00:04:54,520 Speaker 1: you know, it consistently told this story in this linear light, 80 00:04:54,640 --> 00:04:57,440 Speaker 1: and so that was my frustration. I hated that people 81 00:04:57,480 --> 00:05:00,120 Speaker 1: were made to feel like they were not enough, and 82 00:05:00,200 --> 00:05:03,440 Speaker 1: so I decided to create the lip far to remind 83 00:05:03,480 --> 00:05:05,920 Speaker 1: women that they don't have to transform and be beautiful. 84 00:05:06,000 --> 00:05:09,640 Speaker 1: They're already beautiful. Okay, now you degree was it? What? Now? 85 00:05:11,080 --> 00:05:14,320 Speaker 1: Business finance? Okay, business finance. And so I'm just reading 86 00:05:14,320 --> 00:05:19,240 Speaker 1: your bio. So you will created the formula or you 87 00:05:19,440 --> 00:05:22,200 Speaker 1: mixed it, or you made the brand or the lip 88 00:05:22,240 --> 00:05:25,120 Speaker 1: bar in your Brooklyn kitchen. To my understand that I've 89 00:05:25,160 --> 00:05:28,720 Speaker 1: read that wrong. Yah, know, you read it right. So 90 00:05:29,240 --> 00:05:34,039 Speaker 1: I did not have experience in the chemistry. I was 91 00:05:34,040 --> 00:05:37,200 Speaker 1: working on Wall Street, like looking at stocks and bombs 92 00:05:37,200 --> 00:05:41,480 Speaker 1: and still spreadsheets all day. Um, but that's what happens 93 00:05:41,560 --> 00:05:45,000 Speaker 1: when you when you're operating in purpose and you're operating 94 00:05:45,000 --> 00:05:48,039 Speaker 1: with determination. Like, no, I didn't know how to make lipstick, 95 00:05:48,080 --> 00:05:50,400 Speaker 1: but I did everything in my power to learn. And 96 00:05:50,480 --> 00:05:52,600 Speaker 1: I'm not gonna say it was easy. It took probably 97 00:05:52,960 --> 00:05:56,160 Speaker 1: a thousand batches of lipstick, you know, me making these 98 00:05:56,160 --> 00:05:59,840 Speaker 1: products before I got to a good one. It was 99 00:06:00,000 --> 00:06:02,480 Speaker 1: story of resilience, and I think that's largely the lit 100 00:06:02,480 --> 00:06:06,040 Speaker 1: bar story. Now, the real product is a vegan product. Correct, 101 00:06:07,240 --> 00:06:09,880 Speaker 1: every single thing that we make is vegan and cruelty free, 102 00:06:10,360 --> 00:06:12,440 Speaker 1: So that means that we don't use any animal products, 103 00:06:12,520 --> 00:06:14,440 Speaker 1: we don't test on animals, and we try to be 104 00:06:14,480 --> 00:06:18,839 Speaker 1: as natural as possible without compromising the products, the brand, 105 00:06:19,120 --> 00:06:21,680 Speaker 1: or what you're saying that you do, which is really important. 106 00:06:22,080 --> 00:06:25,120 Speaker 1: Now you know I love your energy. First of all, Um, 107 00:06:25,160 --> 00:06:28,360 Speaker 1: I have a newsletter that I sent out every Friday 108 00:06:28,520 --> 00:06:30,960 Speaker 1: nine am. And a good friend of mine I found 109 00:06:30,960 --> 00:06:34,039 Speaker 1: out about you was and Simbowski, a Ward, she's the 110 00:06:34,120 --> 00:06:40,680 Speaker 1: CEO of Y. She she texts me said, Rashan, you 111 00:06:40,720 --> 00:06:46,360 Speaker 1: gotta put it on your show. Who Melissa nip Bar. 112 00:06:46,560 --> 00:06:48,719 Speaker 1: She's really good because you know she lives in Detroit 113 00:06:48,760 --> 00:06:51,800 Speaker 1: and she lives in Minnesota. And so that's how I 114 00:06:51,800 --> 00:06:54,120 Speaker 1: found out about you. Then I then every Tuesday I 115 00:06:54,120 --> 00:06:56,640 Speaker 1: meet with my staff and I said, uh, I've been 116 00:06:56,680 --> 00:06:59,720 Speaker 1: recommended to interview a young lady by the name of 117 00:07:00,040 --> 00:07:01,640 Speaker 1: us A Butler as she owns the lip Bar. And 118 00:07:01,640 --> 00:07:08,679 Speaker 1: then my staff co we've already contacted her, so you're 119 00:07:08,760 --> 00:07:12,320 Speaker 1: already on their radar. My staff's radar people that I 120 00:07:12,320 --> 00:07:15,800 Speaker 1: should bring on my show is entrepreneurs. So the blessings 121 00:07:15,840 --> 00:07:18,280 Speaker 1: are Is that a good friend of mine who is 122 00:07:19,120 --> 00:07:23,080 Speaker 1: all I love the death and she's a fantastic smart 123 00:07:23,160 --> 00:07:26,440 Speaker 1: person and you know, a good person to recommended you, 124 00:07:26,440 --> 00:07:28,440 Speaker 1: and then my staff already was greater to book you. 125 00:07:28,920 --> 00:07:32,920 Speaker 1: So with that being I love and to death, I 126 00:07:32,960 --> 00:07:37,000 Speaker 1: love that woman. She has been so hopeful in my journey. 127 00:07:37,960 --> 00:07:40,560 Speaker 1: She she called your boy right now, told me that 128 00:07:40,720 --> 00:07:42,840 Speaker 1: this is a person I should have on the show 129 00:07:42,920 --> 00:07:45,800 Speaker 1: because you're a blessing. You're gifted. And that's what I 130 00:07:45,840 --> 00:07:47,960 Speaker 1: do on money, make conversations. I bring brands in and 131 00:07:48,000 --> 00:07:50,400 Speaker 1: I use my brand free charge. I'm not here to 132 00:07:50,440 --> 00:07:51,840 Speaker 1: try to make money. I'm just trying to give a 133 00:07:51,920 --> 00:07:54,760 Speaker 1: platform to entrepreneurs that they can talk to tell their 134 00:07:54,800 --> 00:07:58,360 Speaker 1: story when no no, when no hidden agendas. It's about 135 00:07:58,880 --> 00:08:02,240 Speaker 1: to the guts that you share on my show. Hopefully 136 00:08:02,240 --> 00:08:04,880 Speaker 1: other people hear it and go wow, I can do 137 00:08:04,920 --> 00:08:07,400 Speaker 1: it too. That's what this show is about. I'm motivating 138 00:08:07,400 --> 00:08:09,640 Speaker 1: people to believe that they can do it too. Like 139 00:08:09,680 --> 00:08:13,480 Speaker 1: my degree, just a little quick backstory, very short backstory. 140 00:08:13,520 --> 00:08:16,760 Speaker 1: My degree is in mathematics and computer stuff and sociology. 141 00:08:16,760 --> 00:08:18,560 Speaker 1: That's my degree. I got into mathematics and I went 142 00:08:18,600 --> 00:08:21,160 Speaker 1: to work for IBM, and left IBM to pursue a 143 00:08:21,200 --> 00:08:23,800 Speaker 1: career as a stand up comedian and became a sitcom 144 00:08:23,840 --> 00:08:27,720 Speaker 1: writer and managed talent and marketing branding Gurgle for Fortune 145 00:08:27,720 --> 00:08:32,439 Speaker 1: five companies and producing television shows and film. That's my background, Okay, 146 00:08:32,520 --> 00:08:34,280 Speaker 1: but I didn't start out like that. I was a 147 00:08:34,320 --> 00:08:36,760 Speaker 1: math My degree is a mathematic Just like you said, 148 00:08:36,800 --> 00:08:39,640 Speaker 1: you know your your degree wasn't in chemistry. That didn't 149 00:08:39,640 --> 00:08:42,559 Speaker 1: stop you. So with that, I said, I'm trying to 150 00:08:42,840 --> 00:08:44,600 Speaker 1: because but that's a that's a big swing. I just 151 00:08:44,640 --> 00:08:47,440 Speaker 1: went from telling you from mathematic to telling jokes. That 152 00:08:47,559 --> 00:08:50,360 Speaker 1: wasn't that big of a jump. Okay, I just I 153 00:08:50,440 --> 00:08:53,319 Speaker 1: just I just stopped a stuff. You know, your jump 154 00:08:53,400 --> 00:08:55,520 Speaker 1: is huge. Here I'm trying, I'm trying to figure out 155 00:08:55,760 --> 00:08:58,600 Speaker 1: how confident did you have to be? So could you 156 00:08:58,640 --> 00:09:00,959 Speaker 1: walk me through the steps and not try to reveal anything. 157 00:09:01,120 --> 00:09:05,280 Speaker 1: But that's pretty impressive, miss Butler. The fact that you 158 00:09:05,320 --> 00:09:08,040 Speaker 1: were confident enough, and I'm sure you were the guinea 159 00:09:08,080 --> 00:09:11,040 Speaker 1: pig of your of all your stuff, maybe some close 160 00:09:11,080 --> 00:09:13,079 Speaker 1: friends and things like that. Once you got going there 161 00:09:13,080 --> 00:09:15,200 Speaker 1: a little bit, because you wanted to try on different 162 00:09:15,720 --> 00:09:18,440 Speaker 1: skin tones and different skin textures and things like that. 163 00:09:18,800 --> 00:09:21,400 Speaker 1: So when you thought of just talking about the time 164 00:09:21,400 --> 00:09:23,520 Speaker 1: that you said, Okay, I want to do this, what 165 00:09:23,559 --> 00:09:27,439 Speaker 1: did other people say to you? Oh, I mean people 166 00:09:27,520 --> 00:09:30,559 Speaker 1: thought I was crazy. My my mom thought I was crazy. 167 00:09:31,160 --> 00:09:34,000 Speaker 1: My mom was like, oh, wait, you're quitting your job 168 00:09:34,080 --> 00:09:37,959 Speaker 1: because And two years in, I quit my job not 169 00:09:38,000 --> 00:09:40,320 Speaker 1: because I was making a ton of money, but because 170 00:09:40,360 --> 00:09:42,280 Speaker 1: I really believed in what I was doing and I 171 00:09:42,360 --> 00:09:45,040 Speaker 1: knew that what I was doing could be powerful and 172 00:09:45,080 --> 00:09:48,920 Speaker 1: could really impact to women across the country. Um So 173 00:09:49,280 --> 00:09:51,960 Speaker 1: when I quit my job, I wasn't even replacing my salary. 174 00:09:52,040 --> 00:09:53,760 Speaker 1: I wasn't even going to be able to pay myself 175 00:09:54,080 --> 00:09:57,000 Speaker 1: a salary. But I knew that that was the risk 176 00:09:57,120 --> 00:09:59,440 Speaker 1: that I was willing to take it because I knew 177 00:09:59,440 --> 00:10:02,640 Speaker 1: that I didn't had any other real responsibility. So for me, 178 00:10:02,720 --> 00:10:05,959 Speaker 1: it was more so like I would rather risk it 179 00:10:06,080 --> 00:10:09,160 Speaker 1: all and and either fall flat on my face or 180 00:10:09,280 --> 00:10:12,600 Speaker 1: regret not going after it. And so that was a 181 00:10:12,600 --> 00:10:15,960 Speaker 1: decision that I had to make. And yeah, you're right, 182 00:10:16,040 --> 00:10:19,640 Speaker 1: like you have to have some level of confidence. But 183 00:10:19,679 --> 00:10:21,440 Speaker 1: at the end of the day, I didn't know what 184 00:10:21,480 --> 00:10:24,600 Speaker 1: I was doing. I had no idea what I was 185 00:10:24,679 --> 00:10:27,079 Speaker 1: doing or and you know how big or how small 186 00:10:27,520 --> 00:10:30,520 Speaker 1: it could get. But I knew that what I was 187 00:10:30,559 --> 00:10:33,920 Speaker 1: doing was important. So you know, for all business owners, 188 00:10:34,000 --> 00:10:36,199 Speaker 1: they they told you to make sure you're starting what's 189 00:10:36,240 --> 00:10:39,480 Speaker 1: a problem, right, So I very clearly knew that there 190 00:10:39,520 --> 00:10:42,080 Speaker 1: was a problem within the industry. And I was like, 191 00:10:42,120 --> 00:10:44,360 Speaker 1: you know what, I don't know. I don't know how 192 00:10:44,400 --> 00:10:46,920 Speaker 1: this works. I don't know anything about the beauty industry. 193 00:10:46,960 --> 00:10:49,880 Speaker 1: I don't know anything about manufacturing. But I'm going to 194 00:10:50,000 --> 00:10:52,439 Speaker 1: try because I think this is a problem that's worth solving, 195 00:10:52,800 --> 00:10:55,439 Speaker 1: and you are and obviously people are reacted to it. 196 00:10:55,520 --> 00:10:57,520 Speaker 1: Here's there is something funny. I'm just let you know. 197 00:10:57,679 --> 00:11:00,160 Speaker 1: I have a newsletter that goes out every Friday at 198 00:11:00,200 --> 00:11:03,599 Speaker 1: nine am. Goes i'd like to ninety thousand subscribers and 199 00:11:04,080 --> 00:11:07,000 Speaker 1: so on. And I told my my staff, I said, 200 00:11:07,040 --> 00:11:09,800 Speaker 1: Trump one of her add you know, one of your 201 00:11:10,720 --> 00:11:14,360 Speaker 1: ads uh banners in there with the link and everything. 202 00:11:14,800 --> 00:11:18,679 Speaker 1: It was the most clicked link in my newsletter two 203 00:11:18,720 --> 00:11:23,839 Speaker 1: weeks ago. That's how that's how popular your brand is it? 204 00:11:24,080 --> 00:11:26,640 Speaker 1: And I always tell people, you know, it was the 205 00:11:26,679 --> 00:11:29,440 Speaker 1: most click link. It was like it was crazy because 206 00:11:29,600 --> 00:11:31,720 Speaker 1: you know, I sent it out on Fridays and on 207 00:11:31,760 --> 00:11:34,199 Speaker 1: Mondays meet with the staff and I go at eight 208 00:11:34,240 --> 00:11:36,760 Speaker 1: am and I go with Zoom because when the pandemic time, 209 00:11:36,840 --> 00:11:39,240 Speaker 1: and I go. They said, what, what's trying to give 210 00:11:39,320 --> 00:11:41,120 Speaker 1: us a update on the news letter? I said, Well, 211 00:11:41,800 --> 00:11:44,800 Speaker 1: the most clicked link in the newsletter was the lip box. 212 00:11:47,720 --> 00:11:50,000 Speaker 1: And and you know the reason I have to say 213 00:11:50,040 --> 00:11:53,080 Speaker 1: that because it wasn't tied to you a famous person. 214 00:11:53,880 --> 00:11:56,840 Speaker 1: It wasn't. It was just your product and either the 215 00:11:56,960 --> 00:12:00,280 Speaker 1: name recognition of your product of the first of all, 216 00:12:00,320 --> 00:12:03,559 Speaker 1: the marketing it looks. So you have a beautiful looking product, 217 00:12:03,600 --> 00:12:07,280 Speaker 1: first of all, and and doing a tremenus job of 218 00:12:07,480 --> 00:12:10,800 Speaker 1: marketing it and so and so. So I didn't know 219 00:12:10,840 --> 00:12:12,720 Speaker 1: what to expect when I put in there. I just 220 00:12:12,760 --> 00:12:16,319 Speaker 1: know that I support, you know, African American entrepreneurs. That's 221 00:12:16,320 --> 00:12:19,679 Speaker 1: the purpose of where I created money making conversations. But 222 00:12:19,760 --> 00:12:23,600 Speaker 1: I also noticed that when people click, you have you know, 223 00:12:23,679 --> 00:12:26,040 Speaker 1: you have unique clicks and you have a total clicks, 224 00:12:26,200 --> 00:12:29,720 Speaker 1: all right, And people just kept going back to you. 225 00:12:30,320 --> 00:12:32,640 Speaker 1: So I always tell people that generally is a sign 226 00:12:32,720 --> 00:12:35,000 Speaker 1: that people were buying things. When they keep going back, 227 00:12:35,200 --> 00:12:36,760 Speaker 1: you know, they go they go back and try to 228 00:12:36,800 --> 00:12:38,480 Speaker 1: figure stuff out and go back and go back and 229 00:12:38,480 --> 00:12:41,360 Speaker 1: go back. Usually when people click one time, that could 230 00:12:41,360 --> 00:12:45,160 Speaker 1: be some sales, but usually, you know, because rather do 231 00:12:45,240 --> 00:12:47,160 Speaker 1: people click and they just go through the process of 232 00:12:47,200 --> 00:12:50,000 Speaker 1: buying unless they really know what they're doing. So I 233 00:12:50,120 --> 00:12:52,400 Speaker 1: just know that you are doing a great job of 234 00:12:52,600 --> 00:12:55,080 Speaker 1: marketing and the story you're telling on the air with 235 00:12:55,160 --> 00:12:59,640 Speaker 1: me right now, it's pretty impressive. Um, thank you. I'm 236 00:12:59,679 --> 00:13:01,480 Speaker 1: not been just with dinner. I just want to thank you. 237 00:13:01,559 --> 00:13:05,880 Speaker 1: How do you want to say thank you? You know im, 238 00:13:07,360 --> 00:13:10,320 Speaker 1: I'll be having celebraties in there. You know, Erica Campbell, 239 00:13:10,360 --> 00:13:13,600 Speaker 1: you're learned the Adams, Kelly Rowlands. You know I have 240 00:13:13,720 --> 00:13:16,839 Speaker 1: superstar paddler, but I have superstars being there selling stuff 241 00:13:16,880 --> 00:13:19,760 Speaker 1: in my news letter. And then little ms clip ball 242 00:13:20,840 --> 00:13:27,520 Speaker 1: click click click click click, congratulations, we go. We're back 243 00:13:27,559 --> 00:13:31,640 Speaker 1: with my friend like the little bar Ceo. She moved 244 00:13:31,640 --> 00:13:35,080 Speaker 1: from New York to Detroit and May anything was snowing 245 00:13:35,120 --> 00:13:37,720 Speaker 1: in Detroit. She to know what she had gotten herself into, 246 00:13:37,800 --> 00:13:40,240 Speaker 1: but she's a happy person. We will tell we'll hear 247 00:13:40,280 --> 00:13:43,040 Speaker 1: more of a story on money making conversations. Melissa Butler, 248 00:13:43,200 --> 00:13:44,679 Speaker 1: thank you for coming on the show. We'll be right 249 00:13:44,679 --> 00:13:49,040 Speaker 1: back with more. It's finally here, the season of celebration, 250 00:13:49,280 --> 00:13:51,920 Speaker 1: and no matter how you celebrate with family and friends, 251 00:13:52,120 --> 00:13:56,040 Speaker 1: whether you're preparing for reys, magos or Karamu lighting the Manura, 252 00:13:56,280 --> 00:13:59,280 Speaker 1: are going to midnight mass, Coles has just what you 253 00:13:59,360 --> 00:14:03,200 Speaker 1: need to make those traditions special. Plus you'll find gifts 254 00:14:03,240 --> 00:14:08,240 Speaker 1: for all your loved ones. Send warm wishes with cozy fleeces, sweaters, loungeware, 255 00:14:08,320 --> 00:14:12,160 Speaker 1: blankets and throws. Support minority owned or founded brands by 256 00:14:12,200 --> 00:14:15,959 Speaker 1: giving gifts from Human Nation and shame moisture, or treat 257 00:14:16,000 --> 00:14:20,160 Speaker 1: them to everyone's favorite activewear from top brands like Nike, Adidas, 258 00:14:20,240 --> 00:14:23,600 Speaker 1: and under Armor. And in the spirit of giving, Coals 259 00:14:23,680 --> 00:14:27,880 Speaker 1: Cares is donating eight million dollars to local nonprofits nationwide 260 00:14:27,920 --> 00:14:30,600 Speaker 1: committed to the health and well being of our communities. 261 00:14:30,960 --> 00:14:34,240 Speaker 1: No matter how you celebrate, when you shop at Coals, 262 00:14:34,240 --> 00:14:37,600 Speaker 1: you're right where you belong. So this season, give with 263 00:14:37,640 --> 00:14:40,520 Speaker 1: all your heart with great gifts from Coals or Coals 264 00:14:40,560 --> 00:14:43,720 Speaker 1: dot Com. Whether your event needed one room or an 265 00:14:43,840 --> 00:14:48,040 Speaker 1: entire conference center, Hoppin has revolutionized the way people come together. 266 00:14:48,280 --> 00:14:51,400 Speaker 1: With hoppin, you can host a fully fledged digital meet 267 00:14:51,480 --> 00:14:54,600 Speaker 1: up complete with one on one meetings, hands on sessions 268 00:14:54,680 --> 00:14:58,160 Speaker 1: and expo booths. And because everything is hosted in a single, 269 00:14:58,240 --> 00:15:00,600 Speaker 1: easy to use platform, it can be as big or 270 00:15:00,720 --> 00:15:03,600 Speaker 1: small as you want, remain convenient for anyone who wants 271 00:15:03,640 --> 00:15:06,360 Speaker 1: to attend, and give you access to data you never 272 00:15:06,400 --> 00:15:09,760 Speaker 1: would have known otherwise. Visit hopin dot com to learn 273 00:15:09,760 --> 00:15:14,040 Speaker 1: more and get started. Still living in and manually taking 274 00:15:14,040 --> 00:15:16,680 Speaker 1: notes start the new year with auto dot ai to 275 00:15:16,760 --> 00:15:20,520 Speaker 1: generate automatic notes for meetings, interviews, or lectures. With auto 276 00:15:20,600 --> 00:15:23,640 Speaker 1: dot ai, you can search the meeting notes, insert images, 277 00:15:23,680 --> 00:15:25,760 Speaker 1: play back the audio, and share them with your friends 278 00:15:25,840 --> 00:15:29,400 Speaker 1: or coworkers. You can capture action items, remember meeting details, 279 00:15:29,480 --> 00:15:32,600 Speaker 1: and keep everyone informed. Auto dot ai works for in 280 00:15:32,680 --> 00:15:35,920 Speaker 1: person or virtual meetings like Zoom, Microsoft Teams, and Google 281 00:15:35,960 --> 00:15:38,560 Speaker 1: meet Sign up for free at auto dit ai or 282 00:15:38,600 --> 00:15:41,200 Speaker 1: download the app for free auto dot ai. That's O 283 00:15:41,360 --> 00:15:44,800 Speaker 1: T T E R dot Ai. Hi. This Roshan McDonald. 284 00:15:44,840 --> 00:15:48,640 Speaker 1: I'm the host of money Making Conversations Entrepreneurship. I hear 285 00:15:48,640 --> 00:15:51,600 Speaker 1: a lot of people, well, I want to be entrepreneurs. 286 00:15:51,640 --> 00:15:53,960 Speaker 1: They won't mentor ship. They want to be able to 287 00:15:54,080 --> 00:15:56,320 Speaker 1: reach their drink, follow their passion. I hear a lot 288 00:15:56,360 --> 00:15:58,280 Speaker 1: of there's a lot of cliches. You hear a lot 289 00:15:58,360 --> 00:16:04,160 Speaker 1: in this business of being successful. You know, gifts, passion, um, 290 00:16:04,520 --> 00:16:06,720 Speaker 1: don't sleep on who you should really be a lot 291 00:16:06,760 --> 00:16:09,200 Speaker 1: of quotes on the phone as a person who um 292 00:16:10,000 --> 00:16:14,600 Speaker 1: got a degree, family, FAMI, the rattlers down there will 293 00:16:14,680 --> 00:16:18,400 Speaker 1: packer down there, you know as my board did two 294 00:16:18,480 --> 00:16:20,680 Speaker 1: movies with him Thinking like a Man and Think like 295 00:16:20,720 --> 00:16:24,160 Speaker 1: a Man too, and just a number of great things. 296 00:16:24,400 --> 00:16:26,840 Speaker 1: Before we go into further into your brand, I want 297 00:16:26,880 --> 00:16:30,200 Speaker 1: to talk about the HBCU experience. I always like to 298 00:16:30,200 --> 00:16:35,200 Speaker 1: talk to the individuals and I have that experience, that 299 00:16:35,320 --> 00:16:39,280 Speaker 1: level of education, and to reflect on the importance of HBCUs. 300 00:16:39,680 --> 00:16:41,720 Speaker 1: Can you can you talk to us about it? Melissa 301 00:16:43,400 --> 00:16:46,720 Speaker 1: oh man Um, I mean, if I'm gonna be honest, 302 00:16:46,720 --> 00:16:51,480 Speaker 1: family changed my life, Like honestly, it changed my life. 303 00:16:51,680 --> 00:16:55,200 Speaker 1: I before I got to family, you, I didn't know 304 00:16:55,280 --> 00:17:01,080 Speaker 1: how culturally diverged Black people are I and I didn't 305 00:17:01,120 --> 00:17:04,760 Speaker 1: really know how to fill myself. I didn't know what 306 00:17:05,040 --> 00:17:09,199 Speaker 1: made um a special And like you know, when you 307 00:17:09,240 --> 00:17:11,199 Speaker 1: grow up, you always here that you know, we have 308 00:17:11,280 --> 00:17:14,280 Speaker 1: to work prices hard, and I think at an institution 309 00:17:14,720 --> 00:17:18,800 Speaker 1: like FAMU and like other HBCUs you know, you're surrounded 310 00:17:18,800 --> 00:17:23,280 Speaker 1: by black excellence, so it doesn't become something that that 311 00:17:23,440 --> 00:17:26,640 Speaker 1: you have to strive for, it becomes your default. So 312 00:17:26,960 --> 00:17:30,440 Speaker 1: fam You, fam You taught me how to make excellence 313 00:17:30,440 --> 00:17:32,719 Speaker 1: to my default. And it taught me how to have 314 00:17:32,880 --> 00:17:37,480 Speaker 1: just such such pride in the diversity of black people. Now, 315 00:17:37,600 --> 00:17:40,760 Speaker 1: I'm from Detroit, so Detroit is one of the blackest 316 00:17:40,800 --> 00:17:43,520 Speaker 1: cities in America. Is not the blackest city in America. 317 00:17:43,800 --> 00:17:47,280 Speaker 1: So I've always had, like, you know, the very strong 318 00:17:47,480 --> 00:17:51,000 Speaker 1: racial pride. Like I've always been a very proud black one, 319 00:17:51,480 --> 00:17:55,400 Speaker 1: but like going to FAMU it really cemented that. And 320 00:17:55,400 --> 00:17:58,719 Speaker 1: and I'm I'm just really proud to have had primarily 321 00:17:58,760 --> 00:18:02,000 Speaker 1: black experience. Is because I've never had the question who 322 00:18:02,040 --> 00:18:05,320 Speaker 1: I am. I've never I've never been in an environment 323 00:18:05,320 --> 00:18:07,720 Speaker 1: where I felt the need to assimilate, even when I 324 00:18:07,760 --> 00:18:10,919 Speaker 1: was working on Wall Street and I'm surrounded by you know, 325 00:18:11,080 --> 00:18:14,240 Speaker 1: older white men. It was my days at FAM You 326 00:18:14,359 --> 00:18:17,479 Speaker 1: that prepared me for those moments. So, like, I just 327 00:18:17,560 --> 00:18:20,800 Speaker 1: really feel so blessed to have have gone to that university. 328 00:18:20,840 --> 00:18:24,119 Speaker 1: If I'm gonna be honest, well, I'm just telling you congratulations. Also, 329 00:18:24,560 --> 00:18:28,840 Speaker 1: it also taught you that that be fearless obviously in 330 00:18:28,920 --> 00:18:33,040 Speaker 1: developing this liber Yeah, let's talk about because I mentioned 331 00:18:33,040 --> 00:18:36,440 Speaker 1: the newsletter and I and how it was the most 332 00:18:36,480 --> 00:18:41,560 Speaker 1: clicked um a banner or link in my newsletter that week. 333 00:18:42,320 --> 00:18:45,200 Speaker 1: How did the marketing start? Let's talking You talked about 334 00:18:45,240 --> 00:18:48,400 Speaker 1: the product, okay, and how you developed that. Let's talk 335 00:18:48,440 --> 00:18:50,679 Speaker 1: about the marketing and the art work. How did that 336 00:18:50,720 --> 00:18:55,160 Speaker 1: come about? And who did you work with? So it's 337 00:18:55,160 --> 00:18:57,800 Speaker 1: a couple of different facets of the lip bar as 338 00:18:57,800 --> 00:19:02,240 Speaker 1: a company. So number one, I always say that that 339 00:19:02,440 --> 00:19:05,720 Speaker 1: we don't like the product is just something that we 340 00:19:05,800 --> 00:19:08,320 Speaker 1: happen to sell, but what we do is empower women. 341 00:19:08,720 --> 00:19:10,880 Speaker 1: So like what we do as a company is empower 342 00:19:10,960 --> 00:19:13,760 Speaker 1: women and remind them that they are enough. And then 343 00:19:14,000 --> 00:19:17,159 Speaker 1: what we happen to sell the byproduct of that is 344 00:19:17,520 --> 00:19:20,120 Speaker 1: you know, the van and cruelty free and high quality 345 00:19:20,160 --> 00:19:22,959 Speaker 1: makeup products that we actually sail on the website. So 346 00:19:23,080 --> 00:19:27,000 Speaker 1: just understanding that our goal is always to remind people 347 00:19:27,040 --> 00:19:29,520 Speaker 1: that they are enough and to allow themselves to be 348 00:19:29,600 --> 00:19:32,920 Speaker 1: seen within the beauty industry, that then dictated the rest 349 00:19:32,960 --> 00:19:35,359 Speaker 1: of the marketing. So if our goal is like, Okay, 350 00:19:35,359 --> 00:19:38,840 Speaker 1: we're gonna increase representation within the beauty industry, and that 351 00:19:39,000 --> 00:19:41,919 Speaker 1: automatically decides what models we use. So we're not going 352 00:19:41,960 --> 00:19:44,080 Speaker 1: to use the same models that you see in every 353 00:19:44,080 --> 00:19:47,840 Speaker 1: single and every other ad because that is that is 354 00:19:47,880 --> 00:19:51,480 Speaker 1: the default. And we're trying to expand the minds of 355 00:19:51,520 --> 00:19:54,359 Speaker 1: our customers and show them that they are enough. So 356 00:19:54,359 --> 00:19:58,080 Speaker 1: so it's a lot of storytelling, and that storytelling really 357 00:19:58,119 --> 00:20:00,399 Speaker 1: comes from, you know, who we are as a company 358 00:20:00,400 --> 00:20:02,840 Speaker 1: and who we who we're trying to serve as a company. 359 00:20:02,920 --> 00:20:06,439 Speaker 1: So you know, we make sure that we're using you know, 360 00:20:06,720 --> 00:20:11,040 Speaker 1: women of all complexions, deep deep skin tone, um women 361 00:20:11,080 --> 00:20:15,000 Speaker 1: with no hair, women who are plus sized, the women 362 00:20:15,119 --> 00:20:19,199 Speaker 1: who um are Muslim. We're we're using all sorts of 363 00:20:19,200 --> 00:20:22,119 Speaker 1: women just to show that again, beauty doesn't come in 364 00:20:22,240 --> 00:20:25,960 Speaker 1: one shape or size, or one hair texture or one complexion. 365 00:20:26,160 --> 00:20:29,119 Speaker 1: Beauty isn't all of us. And so that really dictates 366 00:20:29,160 --> 00:20:32,199 Speaker 1: the marketing and it's just constantly telling the stories of 367 00:20:32,240 --> 00:20:35,840 Speaker 1: those women because ultimately, that's that's what it's about. It's 368 00:20:35,880 --> 00:20:38,080 Speaker 1: not about the product. It's about how this product makes 369 00:20:38,080 --> 00:20:41,080 Speaker 1: that woman feel and where this woman uses the product, 370 00:20:41,240 --> 00:20:44,760 Speaker 1: you know, where is this product accompanying her in her life? 371 00:20:45,280 --> 00:20:48,520 Speaker 1: UM and that's that's really like what dictates all of 372 00:20:48,520 --> 00:20:51,320 Speaker 1: our marketing? Well, we're done with it? Well, yeah do 373 00:20:51,680 --> 00:20:54,399 Speaker 1: I'm on the website now and seeing this as six 374 00:20:54,480 --> 00:21:03,000 Speaker 1: products seven minutes your full face? What exact is that? Yeah, 375 00:21:03,680 --> 00:21:06,639 Speaker 1: I'm to have you asked. So we just launched our 376 00:21:06,720 --> 00:21:11,360 Speaker 1: fast face system. It's called fast Face System, right yet 377 00:21:11,520 --> 00:21:15,280 Speaker 1: fast face? Yeah? Slow down? You know, I got six sisters. 378 00:21:15,280 --> 00:21:17,400 Speaker 1: But you you know, just a world. I gotta stay, 379 00:21:17,680 --> 00:21:19,880 Speaker 1: stay in the loop with you. You just race out 380 00:21:19,880 --> 00:21:23,000 Speaker 1: there like your boy. Know what you're talking about here? Okay, 381 00:21:23,040 --> 00:21:28,480 Speaker 1: I feel you. I feel so. So it's called the 382 00:21:28,520 --> 00:21:32,479 Speaker 1: fast Face. Well I found is that a lot of 383 00:21:32,520 --> 00:21:35,480 Speaker 1: women buy makeup and wear makeup, but they don't really 384 00:21:35,520 --> 00:21:37,360 Speaker 1: know how to use it, and they all really know 385 00:21:37,760 --> 00:21:40,639 Speaker 1: what works for them. It's kind of like when you 386 00:21:40,680 --> 00:21:42,680 Speaker 1: go to the grocery store if you don't know how 387 00:21:42,680 --> 00:21:44,520 Speaker 1: to cook and you're just buying a bunch of seasonings, 388 00:21:44,520 --> 00:21:45,879 Speaker 1: but you still don't know how to put them to you. 389 00:21:47,800 --> 00:21:50,800 Speaker 1: It's very it's a very funny analogy. It's very funny. 390 00:21:51,040 --> 00:21:53,040 Speaker 1: I like that. Yeah, if you can't cook, then you 391 00:21:53,080 --> 00:21:59,200 Speaker 1: can't cook. You get my every seasoning in the store. 392 00:21:59,280 --> 00:22:02,560 Speaker 1: Don't make me that suddition don't turn off better and 393 00:22:02,600 --> 00:22:05,920 Speaker 1: so we've we've found that a lot of women were 394 00:22:06,000 --> 00:22:09,280 Speaker 1: buying makeup products but didn't really know what worked for them, 395 00:22:09,520 --> 00:22:12,600 Speaker 1: what worked for their complexion, how to use the products 396 00:22:13,160 --> 00:22:15,800 Speaker 1: um and so we were like, we need to solve 397 00:22:15,880 --> 00:22:19,639 Speaker 1: the problem of the lack of education around makeup. Because 398 00:22:19,680 --> 00:22:22,399 Speaker 1: makeup is one of those things that that's been around 399 00:22:22,440 --> 00:22:25,600 Speaker 1: for a really long time. You just automatically expect that 400 00:22:25,680 --> 00:22:28,840 Speaker 1: people know what they're doing, but they don't. Like my 401 00:22:28,840 --> 00:22:31,840 Speaker 1: my customers are not makeup artists. They're not the people 402 00:22:31,880 --> 00:22:35,159 Speaker 1: who are watching YouTube videos. They don't have time, you know, 403 00:22:35,240 --> 00:22:38,600 Speaker 1: they're raising kids, or they're they're growing in their careers, 404 00:22:38,800 --> 00:22:42,360 Speaker 1: or they're just spending time more time on what actually matters. 405 00:22:43,000 --> 00:22:45,520 Speaker 1: And I'm gonna be honest, we've we've never believed that 406 00:22:45,600 --> 00:22:48,280 Speaker 1: makeup was the most important thing and it should never be. 407 00:22:48,640 --> 00:22:50,639 Speaker 1: So we were like, Okay, well, how do we allow 408 00:22:51,160 --> 00:22:55,440 Speaker 1: our customers to show up there as their best selves 409 00:22:55,560 --> 00:22:58,240 Speaker 1: without having to spend so much time trying to learn this. 410 00:22:58,880 --> 00:23:02,400 Speaker 1: So we launched our faith Are Fast Faced system, which 411 00:23:02,440 --> 00:23:06,040 Speaker 1: is basically like the proactive of makeup, where six products 412 00:23:06,040 --> 00:23:08,760 Speaker 1: and it's designed to give you your full makeup look 413 00:23:09,080 --> 00:23:12,440 Speaker 1: in seven minutes or less, and we tell you exactly, 414 00:23:12,920 --> 00:23:15,520 Speaker 1: you know how to use the products, and we curate 415 00:23:15,640 --> 00:23:18,239 Speaker 1: what works for your complexion for you. So once we 416 00:23:18,280 --> 00:23:21,280 Speaker 1: know your foundation, we select all the rest of the 417 00:23:21,320 --> 00:23:23,320 Speaker 1: products for you, so you don't have to think about 418 00:23:23,320 --> 00:23:26,520 Speaker 1: what blushed works from my complection, what lips it works 419 00:23:26,520 --> 00:23:28,720 Speaker 1: for me? If we know your skin tone, then we 420 00:23:28,800 --> 00:23:32,560 Speaker 1: select every single item in that fast face kid, this 421 00:23:32,640 --> 00:23:36,560 Speaker 1: is awesome. Um so I'm just looking at your sight here, 422 00:23:36,560 --> 00:23:39,240 Speaker 1: I'm looking at her site as uh, the lip bar 423 00:23:39,400 --> 00:23:41,760 Speaker 1: dot com. That's why I got the information about the 424 00:23:41,760 --> 00:23:45,040 Speaker 1: six products seven minute minutes your full face, which is 425 00:23:45,080 --> 00:23:47,760 Speaker 1: the fast faced system that she was talking about, and 426 00:23:47,800 --> 00:23:50,840 Speaker 1: then you have then then I clicked tutorials and then 427 00:23:50,880 --> 00:23:55,240 Speaker 1: you have the was that the fast Faced challenge right there? Yeah, 428 00:23:55,320 --> 00:23:58,080 Speaker 1: that's that's that's so much fun. That's like the context, 429 00:23:58,160 --> 00:24:00,680 Speaker 1: you know, I'm just going with for your having fun. 430 00:24:00,720 --> 00:24:07,960 Speaker 1: I'm just always just click just but you know, I'm 431 00:24:08,080 --> 00:24:11,080 Speaker 1: very complimentary of you because of the fact that, uh, 432 00:24:11,240 --> 00:24:15,320 Speaker 1: it's a you know everything. I love walkinging, I love branding, 433 00:24:15,400 --> 00:24:18,879 Speaker 1: I love trying to figure out what white people relate 434 00:24:18,920 --> 00:24:22,120 Speaker 1: to anything. First of all, your your lines and your 435 00:24:22,200 --> 00:24:27,840 Speaker 1: artwork clean. They're very clean, and and and and everything's 436 00:24:27,960 --> 00:24:30,600 Speaker 1: very it's it's just it's just almost like it's three dimensional, 437 00:24:30,640 --> 00:24:33,720 Speaker 1: but it's not. It's just done that well. And so 438 00:24:34,359 --> 00:24:38,359 Speaker 1: you tell a really good, fun story on your website, 439 00:24:38,760 --> 00:24:42,320 Speaker 1: and that's important because you know it's online, it's online business, 440 00:24:42,760 --> 00:24:45,800 Speaker 1: and so you're not working out of a storefront, and 441 00:24:45,880 --> 00:24:49,400 Speaker 1: so that is important. So when I'm just having fun 442 00:24:49,560 --> 00:24:52,400 Speaker 1: going and I'm at the Fast Faced Challenge, I clicked tutorials, 443 00:24:52,720 --> 00:24:55,080 Speaker 1: I got options, I'm not I'm not limited. I got 444 00:24:55,080 --> 00:24:57,040 Speaker 1: the shade find I got the eye of the face, 445 00:24:57,160 --> 00:25:00,359 Speaker 1: the lips, the fast faced kids. All is good stuff 446 00:25:00,400 --> 00:25:03,520 Speaker 1: is a guy. I'm a guy now older guy that 447 00:25:03,840 --> 00:25:06,000 Speaker 1: not whearing in it is and I'm having fun. So 448 00:25:06,040 --> 00:25:08,600 Speaker 1: I can imagine that the women that come to your site, 449 00:25:08,800 --> 00:25:11,520 Speaker 1: and now I can see why your site was so clicked. 450 00:25:11,680 --> 00:25:14,080 Speaker 1: When people they click, they had to come back. This 451 00:25:14,160 --> 00:25:16,760 Speaker 1: is fun, this is fun. You tell a great story 452 00:25:16,920 --> 00:25:22,400 Speaker 1: that's hilarious. Thank you. And honestly, we had to learn 453 00:25:22,520 --> 00:25:25,280 Speaker 1: how to tell that story because when we when we launched, 454 00:25:25,520 --> 00:25:27,560 Speaker 1: you know a lot of small businesses out there, you 455 00:25:27,600 --> 00:25:30,320 Speaker 1: don't you don't have money to launch into a retail store. 456 00:25:30,320 --> 00:25:32,920 Speaker 1: You don't have money to open your own store. So 457 00:25:32,960 --> 00:25:35,159 Speaker 1: we were like, all right, well, we're selling something that 458 00:25:35,240 --> 00:25:38,159 Speaker 1: people traditionally buy in person. How do we make the 459 00:25:38,240 --> 00:25:42,960 Speaker 1: most impactful moment possible online to give that customer confidence 460 00:25:43,240 --> 00:25:45,720 Speaker 1: to place in that order. Now we have a little 461 00:25:45,720 --> 00:25:51,480 Speaker 1: bit of flexibility because we're on target stores across the country. Graville, 462 00:25:52,240 --> 00:25:59,960 Speaker 1: I mean that's a little bit of town, akin, Okay, Columbius, 463 00:26:00,440 --> 00:26:05,480 Speaker 1: the tower that Columbia, rock Hill, South Carolina, Charlotte, North Carolina. 464 00:26:06,280 --> 00:26:09,640 Speaker 1: Congratulations here this is all I mean when when they 465 00:26:10,000 --> 00:26:12,399 Speaker 1: you crossed the board here, so you know, I also 466 00:26:12,480 --> 00:26:14,600 Speaker 1: know that they can buy you through the Amazon because 467 00:26:14,600 --> 00:26:16,840 Speaker 1: I went online. You know Amazon, I'll be I'll be 468 00:26:16,880 --> 00:26:18,720 Speaker 1: doing my little research. I don't know if you know, miss, 469 00:26:18,720 --> 00:26:21,359 Speaker 1: but I don't just get on the phone just start 470 00:26:21,400 --> 00:26:24,240 Speaker 1: talking to somebody tying that confused. I've done my homework 471 00:26:24,280 --> 00:26:27,600 Speaker 1: on you, and you got your little act together, little miss, 472 00:26:27,600 --> 00:26:30,320 Speaker 1: Fami you little miss. I was in New York just 473 00:26:30,480 --> 00:26:32,720 Speaker 1: doing it and I got tired. I just went on 474 00:26:32,800 --> 00:26:35,760 Speaker 1: back home Detroit said hey, I'm gonna make it happen, 475 00:26:35,960 --> 00:26:37,679 Speaker 1: and you all making it happen if you had to 476 00:26:37,720 --> 00:26:41,600 Speaker 1: say anything to anybody who listened to your shows. The 477 00:26:41,680 --> 00:26:44,800 Speaker 1: lift bar dot com our own lines of very use 478 00:26:44,840 --> 00:26:46,920 Speaker 1: of front the site. You can go to the store 479 00:26:47,400 --> 00:26:50,159 Speaker 1: locator and find out the nearest target near you. And 480 00:26:50,200 --> 00:26:52,880 Speaker 1: believe me, it's gonna be a target near you. I'm 481 00:26:52,920 --> 00:26:55,639 Speaker 1: going through this little thing and it's it's so you know, 482 00:26:55,680 --> 00:26:58,240 Speaker 1: when you scroll down, you get tied scrolling down. I'm 483 00:26:58,280 --> 00:27:02,280 Speaker 1: tired of scrolling down. That's how many target stories? She 484 00:27:01,760 --> 00:27:05,600 Speaker 1: she she's wearing me at Warren, Michigan, Greenville Northline. I'm 485 00:27:05,640 --> 00:27:08,200 Speaker 1: telling you something. I as a stand up comedy. I 486 00:27:08,280 --> 00:27:10,720 Speaker 1: used to travel this country all over. I know how 487 00:27:10,760 --> 00:27:14,159 Speaker 1: small Greenville, North Carolina. See that's a compliment. See when 488 00:27:14,160 --> 00:27:18,119 Speaker 1: you're in cities like Greenville, Northclina, that means everybody buying 489 00:27:18,160 --> 00:27:21,840 Speaker 1: her product. Everybody understands the value of a product. And 490 00:27:21,880 --> 00:27:26,040 Speaker 1: it's only get bigger. Pittsburgh, Pennsylvania, this is awesome. I'm 491 00:27:26,040 --> 00:27:28,840 Speaker 1: excited for you. What's the what's the what's the goal here? 492 00:27:29,280 --> 00:27:38,439 Speaker 1: Ms Butler, Well, you're gonna take over the world. You are. 493 00:27:39,720 --> 00:27:41,639 Speaker 1: I'm excited for you. You know, this is a beauty 494 00:27:41,640 --> 00:27:45,400 Speaker 1: of Chester Peak, Virginia you're just rocking the Woodbridge, Virginia. 495 00:27:45,800 --> 00:27:48,479 Speaker 1: I mean, just just you and all the target stories. 496 00:27:48,480 --> 00:27:50,600 Speaker 1: This is beautiful. So what's the what's the what's the 497 00:27:50,640 --> 00:27:53,240 Speaker 1: ultimate goal here? My friend? You know, it just started 498 00:27:53,280 --> 00:27:56,080 Speaker 1: out to make sure that everybody should not understand that 499 00:27:56,160 --> 00:27:58,800 Speaker 1: beauty doesn't start with the product starts with them. Then 500 00:27:58,840 --> 00:28:02,480 Speaker 1: the product only enhanced and said and and it's organic, 501 00:28:02,760 --> 00:28:06,720 Speaker 1: it's vegan, you know, and it's not cruelty related. What's 502 00:28:06,720 --> 00:28:11,920 Speaker 1: the future? Lip Bar? The future just to make sure 503 00:28:11,960 --> 00:28:14,760 Speaker 1: that every woman knows that they are enough and to 504 00:28:14,920 --> 00:28:18,280 Speaker 1: keep growing this, this black owned business as big as 505 00:28:18,320 --> 00:28:22,080 Speaker 1: it can so that we can start reinvesting in our community. Well, 506 00:28:22,119 --> 00:28:24,400 Speaker 1: my friend, I'm gonna drop you back at my newsletter 507 00:28:24,520 --> 00:28:27,080 Speaker 1: this time. You know it's coming. I'm sure it's gonna 508 00:28:27,080 --> 00:28:30,640 Speaker 1: be the most click thing in my newsletter. And uh god, 509 00:28:30,680 --> 00:28:33,360 Speaker 1: bless you girl. Don't you change. I'm glad I got 510 00:28:33,400 --> 00:28:37,639 Speaker 1: you on my show, like ms Abouski war that's my girl. 511 00:28:38,440 --> 00:28:41,680 Speaker 1: She introduced me to my staff. Already knew about you 512 00:28:41,720 --> 00:28:44,680 Speaker 1: because I'm an old dude, don't know nothing about the lipstick. 513 00:28:45,200 --> 00:28:46,920 Speaker 1: But now I do cause I know where the lip 514 00:28:46,960 --> 00:28:49,640 Speaker 1: bar dot com is. I got the story local. Let 515 00:28:49,640 --> 00:28:51,360 Speaker 1: gonna take my little Twitter two year old aughters say, 516 00:28:51,560 --> 00:28:55,600 Speaker 1: let's go lip bar shopping. Okay, oh, I love it. 517 00:28:55,760 --> 00:28:58,400 Speaker 1: I really appreciate you. This has been like my most 518 00:28:58,440 --> 00:29:01,080 Speaker 1: fun interview ever. I love it. I appreciate you. You 519 00:29:01,080 --> 00:29:04,800 Speaker 1: Just stay safe, Okay, thank you, Thank you? All right. 520 00:29:05,040 --> 00:29:07,400 Speaker 1: If you will hear more money Making Conversation, go to 521 00:29:07,440 --> 00:29:10,400 Speaker 1: Money Making Conversation dot com. I'm with Sean McDonald. I'm 522 00:29:10,400 --> 00:29:13,959 Speaker 1: your host. In this season of giving, Coals has gifts 523 00:29:14,000 --> 00:29:16,240 Speaker 1: for all your loved ones. 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