WEBVTT - Inside the Hardest Job Application Process in the World

0:00:00.600 --> 0:00:04.200
<v Speaker 1>From executive search to talent strategy, leadership development, rewards and

0:00:04.200 --> 0:00:06.880
<v Speaker 1>succession planning. Corn Fairy can help you realize the full

0:00:06.880 --> 0:00:09.920
<v Speaker 1>potential of your people so you can take your business

0:00:09.920 --> 0:00:12.520
<v Speaker 1>where it wants to go up. Learn more at corn

0:00:12.560 --> 0:00:15.560
<v Speaker 1>Ferry dot com slash up. You know, there's always this

0:00:15.680 --> 0:00:18.080
<v Speaker 1>sense that the voter is going to throw you out.

0:00:18.239 --> 0:00:22.560
<v Speaker 1>Imagine that that in a workplace environment where you're always

0:00:22.600 --> 0:00:25.599
<v Speaker 1>a little concerned that the boss is scrutinizing you, and

0:00:25.680 --> 0:00:28.159
<v Speaker 1>you've got half the office is always against you and

0:00:28.200 --> 0:00:30.760
<v Speaker 1>working on ways to throw you out. It's a unique job.

0:00:41.840 --> 0:00:45.080
<v Speaker 1>Welcome to game Plan, a show about our lives at work.

0:00:45.200 --> 0:00:48.120
<v Speaker 1>I'm Rebecca Greenfield, a reporter for Bloomberg where I cover

0:00:48.240 --> 0:00:51.040
<v Speaker 1>the workplace, and I am Sam Grobert, a writer at

0:00:51.080 --> 0:00:55.520
<v Speaker 1>Bloomberg business Week magazine. And since it's election season, we

0:00:55.600 --> 0:00:58.520
<v Speaker 1>are going to lean into that and we are doing

0:00:58.720 --> 0:01:01.960
<v Speaker 1>an election theme episode. Who are we to shy away

0:01:02.040 --> 0:01:05.319
<v Speaker 1>from the allures of this beautiful election season? I mean,

0:01:05.319 --> 0:01:09.000
<v Speaker 1>nobody cares about anything else, including us. So this week

0:01:09.040 --> 0:01:12.840
<v Speaker 1>we are talking about the hardest job application in the world,

0:01:13.319 --> 0:01:16.400
<v Speaker 1>which is running for president of the United States of America.

0:01:16.600 --> 0:01:19.760
<v Speaker 1>Because that's basically what it is. It's somebody going in

0:01:19.800 --> 0:01:22.720
<v Speaker 1>front of three million people and saying, please hire me,

0:01:23.280 --> 0:01:25.480
<v Speaker 1>and and the best person obviously gets the job, like

0:01:25.520 --> 0:01:29.280
<v Speaker 1>it works in the actual application, total meritocracy every time. Yeah,

0:01:29.280 --> 0:01:31.679
<v Speaker 1>As we've talked about in a previous episode, the hiring

0:01:31.680 --> 0:01:34.880
<v Speaker 1>process in the corporate world has its flaws and doesn't

0:01:34.920 --> 0:01:36.640
<v Speaker 1>always lead to the best person for the best job,

0:01:36.760 --> 0:01:40.759
<v Speaker 1>and the same as probably true for running for presidents. Perhaps.

0:01:40.959 --> 0:01:43.560
<v Speaker 1>I'm sure everybody has heard some crazy stories about the

0:01:43.600 --> 0:01:47.039
<v Speaker 1>hoops that companies like Google or Facebook make their applicants

0:01:47.120 --> 0:01:50.240
<v Speaker 1>jump through with crazy questions and quizzes and things like that.

0:01:51.120 --> 0:01:55.680
<v Speaker 1>Those compare not at all to the rigors and the

0:01:55.720 --> 0:02:01.520
<v Speaker 1>insanity really of running for the presidency the United States. Yeah.

0:02:01.640 --> 0:02:05.280
<v Speaker 1>To get a better sense of how ridiculous it actually is,

0:02:05.360 --> 0:02:08.960
<v Speaker 1>we talked to campaign managers who worked with Marco Rubio,

0:02:09.080 --> 0:02:12.560
<v Speaker 1>Ted Cruz, Bernie Sanders, and Rand Paul and these are

0:02:12.560 --> 0:02:20.080
<v Speaker 1>the ways that they described the process. Ran for president

0:02:20.240 --> 0:02:24.760
<v Speaker 1>is like taking your your personal diary, your resume, your

0:02:24.880 --> 0:02:27.680
<v Speaker 1>entire life history and putting it out in front of

0:02:28.200 --> 0:02:31.839
<v Speaker 1>hundreds of millions of people and saying pick me, pick

0:02:31.919 --> 0:02:35.080
<v Speaker 1>me a baseball guy and I used to be an umpire,

0:02:35.400 --> 0:02:37.519
<v Speaker 1>and I would equate it to being an umpire where

0:02:37.560 --> 0:02:40.760
<v Speaker 1>you have to start perfect and get better. It would

0:02:40.760 --> 0:02:43.720
<v Speaker 1>be like a like a reality TV show, or you

0:02:44.320 --> 0:02:52.800
<v Speaker 1>walk through fire into a shark's mouth. Every four years,

0:02:52.840 --> 0:02:57.000
<v Speaker 1>people choose to go through this insane election process. But

0:02:57.280 --> 0:03:00.480
<v Speaker 1>the more we talked to campaign managers, we realized is

0:03:00.520 --> 0:03:03.240
<v Speaker 1>a lot like the job application process that we all

0:03:03.280 --> 0:03:06.799
<v Speaker 1>go through, but of course a million times crazier. Here's

0:03:06.800 --> 0:03:12.600
<v Speaker 1>how okay, So when we're thinking about the regular person

0:03:12.680 --> 0:03:18.200
<v Speaker 1>job application process, the first step is to make sure

0:03:18.240 --> 0:03:20.600
<v Speaker 1>that you're even qualified for the job, right. You have

0:03:20.639 --> 0:03:22.080
<v Speaker 1>to know yourself, you have to know the position. You

0:03:22.080 --> 0:03:24.239
<v Speaker 1>have to make sure that those things both make sense.

0:03:24.720 --> 0:03:27.840
<v Speaker 1>And if there's something that might dis qualify you, like

0:03:28.160 --> 0:03:32.160
<v Speaker 1>a gap in your resume or a really incriminating social

0:03:32.160 --> 0:03:35.880
<v Speaker 1>media post, it's probably the time to deal with that

0:03:36.080 --> 0:03:39.720
<v Speaker 1>or maybe not proceed. And candidates basically do the same thing.

0:03:40.040 --> 0:03:44.520
<v Speaker 1>Here's Jeff Row, campaign manager for Ted Cruz. I would

0:03:44.560 --> 0:03:50.040
<v Speaker 1>start with an immediate, deep dive background investigation in their lives.

0:03:51.120 --> 0:03:53.960
<v Speaker 1>That's the first thing. What at some point in this

0:03:54.000 --> 0:03:56.040
<v Speaker 1>campaign or we're gonna have to deal with So what

0:03:56.160 --> 0:03:59.640
<v Speaker 1>is the culture of the campaign. What should people who

0:03:59.760 --> 0:04:03.320
<v Speaker 1>joy in the campaign? What should there priorities and which

0:04:03.440 --> 0:04:06.400
<v Speaker 1>what what will they be joining? What are you going

0:04:06.440 --> 0:04:09.920
<v Speaker 1>to get? What's your value proposition for supporting this candidate?

0:04:10.360 --> 0:04:14.120
<v Speaker 1>And it really becomes kind of a branding and marketing

0:04:14.320 --> 0:04:17.800
<v Speaker 1>deep level strategy. Once you've scrubbed your record clean, you've

0:04:17.800 --> 0:04:21.000
<v Speaker 1>made yourself as presentable as possible, you're going to want

0:04:21.000 --> 0:04:23.000
<v Speaker 1>to put yourself out there. You have to start talking

0:04:23.000 --> 0:04:25.720
<v Speaker 1>to people. Even though it is not exactly like our

0:04:25.800 --> 0:04:29.039
<v Speaker 1>job application processes, that is kind of how the job

0:04:29.040 --> 0:04:33.240
<v Speaker 1>application process starts. For anybody, you network, you do some networking,

0:04:33.440 --> 0:04:36.920
<v Speaker 1>and that's exactly what the presidential candidates do, at least

0:04:36.960 --> 0:04:40.200
<v Speaker 1>according to Jeff Weaver, who is Bernie Sanders campaign manager.

0:04:40.560 --> 0:04:43.320
<v Speaker 1>It's a little bit like networking. You're bending the metaphor

0:04:43.360 --> 0:04:45.680
<v Speaker 1>a little bit. But there is only one company, which

0:04:45.720 --> 0:04:48.320
<v Speaker 1>is the American public. And the question is where are

0:04:48.360 --> 0:04:49.960
<v Speaker 1>they and what are they looking for? The question is

0:04:50.000 --> 0:04:52.720
<v Speaker 1>are you a good fit for what the American people

0:04:52.720 --> 0:04:55.520
<v Speaker 1>are looking for at a given a moment in in

0:04:55.560 --> 0:04:57.640
<v Speaker 1>our in our nation's history. You know, you really have

0:04:57.720 --> 0:05:01.480
<v Speaker 1>to do uh, really honest self value about whether you're

0:05:01.520 --> 0:05:03.719
<v Speaker 1>the person at this particular time in history that the

0:05:03.720 --> 0:05:06.440
<v Speaker 1>American people will respond to. So the thing about this

0:05:06.520 --> 0:05:09.880
<v Speaker 1>process is even at the very beginning, once you begin it,

0:05:09.880 --> 0:05:12.599
<v Speaker 1>it's a full time job, right. It's in addition to

0:05:12.600 --> 0:05:15.080
<v Speaker 1>the job you probably already have, just like when you're

0:05:15.080 --> 0:05:17.680
<v Speaker 1>looking for a job yourself. And that to me just

0:05:17.720 --> 0:05:21.520
<v Speaker 1>sounds like it places extraordinary stresses on your day to

0:05:21.600 --> 0:05:25.200
<v Speaker 1>day existence. Yeah, it obviously does when you're applying for

0:05:25.240 --> 0:05:28.160
<v Speaker 1>a job you and me, and it definitely does when

0:05:28.160 --> 0:05:31.400
<v Speaker 1>you're applying for the job of president. And that is

0:05:31.440 --> 0:05:35.279
<v Speaker 1>exactly how Terry Sullivan, who was Marco Rubio's campaign manager,

0:05:35.400 --> 0:05:39.760
<v Speaker 1>explained it to us, just just ridiculously growing it a

0:05:39.800 --> 0:05:43.599
<v Speaker 1>bang on their courtyard Marriott room door at five am

0:05:43.680 --> 0:05:47.920
<v Speaker 1>because the Fox News has set up for a live

0:05:48.000 --> 0:05:51.080
<v Speaker 1>TV hit in the room next door, and you've got

0:05:51.080 --> 0:05:54.080
<v Speaker 1>to go over and you a smile and look away

0:05:54.120 --> 0:05:56.800
<v Speaker 1>can alert it by six am in the morning in

0:05:57.000 --> 0:06:00.960
<v Speaker 1>some hotel room in Iowa and get ball questions whiz

0:06:01.080 --> 0:06:03.280
<v Speaker 1>that you and then booth you're out and you're down

0:06:03.279 --> 0:06:06.160
<v Speaker 1>in the lobby, cramming in whatever free breakfast you can

0:06:06.240 --> 0:06:08.919
<v Speaker 1>before you're onto the next event. You get four or

0:06:08.920 --> 0:06:12.400
<v Speaker 1>five speeches a day, always in multiple cities, but often

0:06:12.640 --> 0:06:16.080
<v Speaker 1>in uh in multiple states. You generally are checking into

0:06:16.120 --> 0:06:19.280
<v Speaker 1>your hotel room at eleven o'clock twelve o'clock at night,

0:06:19.640 --> 0:06:21.760
<v Speaker 1>ready to do it all over again. And and you

0:06:21.760 --> 0:06:25.479
<v Speaker 1>know it's something that's striking is working for marcar Roullo.

0:06:26.040 --> 0:06:27.760
<v Speaker 1>And this is a guy who's got a real life.

0:06:27.800 --> 0:06:30.320
<v Speaker 1>He'd be on the phone with his kids, face timing

0:06:30.360 --> 0:06:32.560
<v Speaker 1>with them good night, you know, every night, will be

0:06:32.600 --> 0:06:35.280
<v Speaker 1>on to the next event, or helping with their homework

0:06:35.400 --> 0:06:38.760
<v Speaker 1>or things real world things like that, or you know,

0:06:38.880 --> 0:06:41.720
<v Speaker 1>the issues around the house. The water heater stopped working

0:06:41.760 --> 0:06:43.760
<v Speaker 1>and he's got to stop and deal with that. And

0:06:43.800 --> 0:06:46.120
<v Speaker 1>you're running for president United States. So it is a

0:06:46.240 --> 0:06:49.400
<v Speaker 1>very demanding job that lasts from when you wake up

0:06:49.400 --> 0:06:50.919
<v Speaker 1>to when you go to sleep. But you also have

0:06:51.360 --> 0:06:53.760
<v Speaker 1>the same real life things to deal with that you

0:06:53.760 --> 0:06:55.680
<v Speaker 1>would if you weren't writing for president. It's not like

0:06:55.720 --> 0:06:58.679
<v Speaker 1>the rest of your world stops. All the campaign managers

0:06:58.720 --> 0:07:04.799
<v Speaker 1>we talked to described similarly insane schedules, which isn't really surprising. Absolutely.

0:07:04.839 --> 0:07:07.120
<v Speaker 1>I mean, they basically all we're saying, oh, it's it's

0:07:07.160 --> 0:07:09.200
<v Speaker 1>not just a marathon or a sprint. It's a marathon

0:07:09.279 --> 0:07:12.040
<v Speaker 1>and a sprint. Yeah, it's not kind of you know

0:07:12.160 --> 0:07:16.000
<v Speaker 1>reality for all of these people pursuing this office, and

0:07:16.040 --> 0:07:18.760
<v Speaker 1>it's like not even possible to do everything that you

0:07:18.920 --> 0:07:21.440
<v Speaker 1>need to do to properly apply for the job, which

0:07:21.600 --> 0:07:24.240
<v Speaker 1>is very frustrating, and yet here you are and everybody's

0:07:24.280 --> 0:07:26.360
<v Speaker 1>watching you do it. Here's Chip Englander, who worked on

0:07:26.400 --> 0:07:28.680
<v Speaker 1>the Rand Paul campaign, describing a little bit more of

0:07:28.720 --> 0:07:32.320
<v Speaker 1>that slog. Typically, you have fundraising demands, which can involve

0:07:32.360 --> 0:07:35.000
<v Speaker 1>both phone calls and in person stuff. There's the meeting

0:07:35.040 --> 0:07:38.200
<v Speaker 1>of the voters, right the rallies and the meet and greets.

0:07:38.240 --> 0:07:42.560
<v Speaker 1>There's individual press demands, interviews and the interviews and the such.

0:07:42.800 --> 0:07:45.040
<v Speaker 1>Then there's the logistical demands, you know, going through the

0:07:45.080 --> 0:07:47.480
<v Speaker 1>schedule or these events. Are these the things that we

0:07:47.560 --> 0:07:51.520
<v Speaker 1>want to do, But then because of the presidential campaign,

0:07:52.080 --> 0:07:55.360
<v Speaker 1>you want to do all of these things everywhere. So

0:07:55.400 --> 0:07:57.920
<v Speaker 1>all of the sounds insane to me, and you and

0:07:57.960 --> 0:08:02.360
<v Speaker 1>I have talked about how we don't under stand how anyone,

0:08:02.680 --> 0:08:05.440
<v Speaker 1>let alone like our two candidates right now who are

0:08:05.480 --> 0:08:09.960
<v Speaker 1>pushing seventy people, do this without completely burning out. If

0:08:09.960 --> 0:08:12.120
<v Speaker 1>you think about the stress, you go through on your

0:08:12.160 --> 0:08:15.080
<v Speaker 1>own job search and maybe the rounds of interviews that

0:08:15.160 --> 0:08:16.840
<v Speaker 1>you have. I mean, it's very easy to start to

0:08:16.880 --> 0:08:21.320
<v Speaker 1>feel mentally and physically exhausted. And you know, look, hey,

0:08:21.360 --> 0:08:23.800
<v Speaker 1>I'm a spry forty two year old, but you know

0:08:23.840 --> 0:08:26.440
<v Speaker 1>these people are darned close to twice my age, and

0:08:26.480 --> 0:08:29.720
<v Speaker 1>they're doing it on the road through different time zones,

0:08:30.120 --> 0:08:33.640
<v Speaker 1>totally freaked out and still have to look totally perfectly polished,

0:08:33.640 --> 0:08:37.400
<v Speaker 1>although obviously not always in the case of some candidates. Yeah,

0:08:37.480 --> 0:08:39.640
<v Speaker 1>and and the campaign managers had a couple of different

0:08:39.679 --> 0:08:42.520
<v Speaker 1>strategies for how they deal with this. One of them

0:08:42.640 --> 0:08:45.320
<v Speaker 1>was to try their hardest to get the candidates to

0:08:45.520 --> 0:08:48.720
<v Speaker 1>not work sometimes. And here's Jeff Row on how he

0:08:48.760 --> 0:08:51.240
<v Speaker 1>did that. Trying to have a can'd rest is key.

0:08:51.320 --> 0:08:53.480
<v Speaker 1>I mean sleep as a weapon in a campaign, And

0:08:53.520 --> 0:08:56.240
<v Speaker 1>so you try and keep your candon weaponized. So you

0:08:56.240 --> 0:08:58.440
<v Speaker 1>warm them up with a small group setting, and then

0:08:58.559 --> 0:09:02.040
<v Speaker 1>you go into one on one and phone calls one

0:09:02.040 --> 0:09:05.079
<v Speaker 1>on one individually in person, and phone calls means that

0:09:05.160 --> 0:09:06.959
<v Speaker 1>it's fact. The matter is, when you run for president,

0:09:07.160 --> 0:09:09.160
<v Speaker 1>it's hand to hand combat. You're one of these voters

0:09:09.200 --> 0:09:11.560
<v Speaker 1>one at a time. But it's important in a campaign

0:09:11.559 --> 0:09:14.120
<v Speaker 1>to try and keep at a minimum of ten and

0:09:14.120 --> 0:09:18.320
<v Speaker 1>then if you can twelve hours of essentially no interpersonal

0:09:18.440 --> 0:09:21.560
<v Speaker 1>contact so they can actually be a human for a

0:09:21.600 --> 0:09:24.000
<v Speaker 1>few minutes. Today, when candidates get tired of when they

0:09:24.000 --> 0:09:27.400
<v Speaker 1>make mistakes, there's another thing candidates can do to help

0:09:27.440 --> 0:09:29.960
<v Speaker 1>them through some low energy times, and that's to have

0:09:30.200 --> 0:09:33.120
<v Speaker 1>a really well developed stump speech. And if you've ever

0:09:33.160 --> 0:09:35.800
<v Speaker 1>gone through multiple interviews, you know what I'm talking about.

0:09:35.880 --> 0:09:40.400
<v Speaker 1>You sort of have a prepackaged line or ten about

0:09:40.440 --> 0:09:43.360
<v Speaker 1>yourself that you're gonna just use over and over again,

0:09:43.400 --> 0:09:45.280
<v Speaker 1>because of course, to the person who's hearing it, it's

0:09:45.320 --> 0:09:47.720
<v Speaker 1>the first time for them. And the benefit of this,

0:09:47.800 --> 0:09:49.760
<v Speaker 1>of course, is that you can do it pretty much

0:09:49.760 --> 0:09:53.720
<v Speaker 1>in your sleep. In Sanader Sanders a case, you know,

0:09:53.760 --> 0:09:57.040
<v Speaker 1>he relied very heavily on on a pretty exhaustive stump

0:09:57.080 --> 0:09:59.400
<v Speaker 1>speech that talked about, you know, a whole lot of issues.

0:09:59.440 --> 0:10:01.440
<v Speaker 1>It was quite lengthy by the end of the campaign,

0:10:01.480 --> 0:10:04.000
<v Speaker 1>probably an hour and a half hour and forty five minutes.

0:10:04.400 --> 0:10:07.960
<v Speaker 1>But his use of a sort of standard stump speech

0:10:08.280 --> 0:10:11.079
<v Speaker 1>allowed him to do many more events than a lot

0:10:11.080 --> 0:10:16.640
<v Speaker 1>of other candidates because you know, even when tired, uh,

0:10:16.679 --> 0:10:19.120
<v Speaker 1>you know he had used that speech so many times

0:10:19.160 --> 0:10:21.840
<v Speaker 1>he was very familiar with it. All happens when the

0:10:21.840 --> 0:10:24.600
<v Speaker 1>power and potential of every employee and leader in your

0:10:24.640 --> 0:10:27.880
<v Speaker 1>workforce is released, and corn Ferry can get you there

0:10:28.000 --> 0:10:32.200
<v Speaker 1>by aligning your people to your strategy, attracting, developing, engaging,

0:10:32.240 --> 0:10:35.640
<v Speaker 1>and rewarding them to reach new heights. With corn Ferry,

0:10:35.800 --> 0:10:38.800
<v Speaker 1>you get a partner who truly understands people, leadership, and

0:10:38.840 --> 0:10:41.360
<v Speaker 1>the new landscape of work, a partner who knows how

0:10:41.400 --> 0:10:44.480
<v Speaker 1>to take your business up. Learn more at corn Ferry

0:10:44.520 --> 0:10:48.040
<v Speaker 1>dot com slash up. If you've done everything right in

0:10:48.080 --> 0:10:51.720
<v Speaker 1>this process, and you did all the networking, and you

0:10:51.760 --> 0:10:54.160
<v Speaker 1>have miraculously not burned out, and you wrote a cover

0:10:54.280 --> 0:10:57.559
<v Speaker 1>letter and a resume, and you you did it all right,

0:10:57.640 --> 0:11:00.000
<v Speaker 1>you'll make it to the final step of the process.

0:11:00.080 --> 0:11:03.160
<v Speaker 1>As which for regular job applicants like me and you,

0:11:03.440 --> 0:11:07.400
<v Speaker 1>it is an interview, and for candidates it is also

0:11:07.679 --> 0:11:10.360
<v Speaker 1>an interview of sorts, but one that's in front of

0:11:10.760 --> 0:11:14.440
<v Speaker 1>nine million people. The debate here's Terry Sullivan on that

0:11:15.120 --> 0:11:18.040
<v Speaker 1>It's not like you're sitting across from one person who's

0:11:18.080 --> 0:11:21.520
<v Speaker 1>doing the hiring. You're sitting across from millions of people

0:11:21.840 --> 0:11:24.880
<v Speaker 1>doing the hiring, and honestly a lot of them don't

0:11:24.880 --> 0:11:27.560
<v Speaker 1>know what they want. It is not as cut and

0:11:27.640 --> 0:11:30.880
<v Speaker 1>drive as Okay, here's here's the job description for this

0:11:31.040 --> 0:11:34.679
<v Speaker 1>job that we're hiring for. We need you to do X,

0:11:35.000 --> 0:11:37.640
<v Speaker 1>or we need you to do why. It is much

0:11:37.720 --> 0:11:39.920
<v Speaker 1>more an emotional connection. This is someone just you know,

0:11:39.960 --> 0:11:41.880
<v Speaker 1>live in your living room on the TV set for

0:11:41.880 --> 0:11:46.400
<v Speaker 1>the next four years. It's not just qualification driven. It's

0:11:46.760 --> 0:11:49.880
<v Speaker 1>personality driven. And you'd rather have someone that you can

0:11:49.920 --> 0:11:52.280
<v Speaker 1>drink a beer with than someone that necessarily knows all

0:11:52.280 --> 0:11:54.599
<v Speaker 1>the answers to all the questions, you know. Back of

0:11:54.640 --> 0:11:56.320
<v Speaker 1>The funny thing to me about these debates is that,

0:11:56.360 --> 0:11:58.320
<v Speaker 1>in many ways we talk about them the same way

0:11:58.320 --> 0:12:01.040
<v Speaker 1>people talk a little bit about job into views. Right, Yeah,

0:12:01.160 --> 0:12:05.400
<v Speaker 1>there's this idea and job interviews that what are you

0:12:05.400 --> 0:12:08.000
<v Speaker 1>looking for? Are you looking for culture fit, somebody you

0:12:08.080 --> 0:12:10.160
<v Speaker 1>get along with, somebody you like, someone you can see

0:12:10.280 --> 0:12:13.839
<v Speaker 1>working at the company, somebody who also likes ping pong?

0:12:14.960 --> 0:12:17.520
<v Speaker 1>Or are you looking for somebody who has the skills?

0:12:17.720 --> 0:12:21.960
<v Speaker 1>I mean ideally both, sure, but maybe one colors the

0:12:22.000 --> 0:12:24.160
<v Speaker 1>decision more than it should. That's right, And I mean

0:12:24.200 --> 0:12:26.040
<v Speaker 1>the same thing we've seen in politics, right, there's always

0:12:26.080 --> 0:12:28.280
<v Speaker 1>that sort of proverbial who would you rather have a

0:12:28.280 --> 0:12:31.679
<v Speaker 1>beer with as opposed to who is the most knowledgeable

0:12:31.760 --> 0:12:35.400
<v Speaker 1>and competent individual on matters of policy. You know, there's

0:12:35.400 --> 0:12:37.959
<v Speaker 1>some really talented people that get passed over for this

0:12:38.080 --> 0:12:40.600
<v Speaker 1>job because they seem a little awkward. I mean, look,

0:12:40.720 --> 0:12:44.199
<v Speaker 1>you could argue that this was the two thousand twelvers

0:12:44.240 --> 0:12:46.520
<v Speaker 1>in a nut show. Robney was a guy and came

0:12:46.520 --> 0:12:49.000
<v Speaker 1>in for the job interview. You saw his resume, it

0:12:49.040 --> 0:12:51.480
<v Speaker 1>was spot on perfect for the job, but at the

0:12:51.559 --> 0:12:53.520
<v Speaker 1>end of the day, you just didn't feel like you

0:12:53.559 --> 0:12:56.400
<v Speaker 1>identified with him as much as you did the other applicant.

0:12:56.679 --> 0:12:58.319
<v Speaker 1>And it's not just someone I'm hired for a job

0:12:58.320 --> 0:13:00.600
<v Speaker 1>with someone I want to live with. This ide of

0:13:00.960 --> 0:13:05.040
<v Speaker 1>picking a president based on style was something that all

0:13:05.120 --> 0:13:08.240
<v Speaker 1>the campaign managers we talked to almost had a problem with.

0:13:08.440 --> 0:13:12.240
<v Speaker 1>I mean, somebody brought up how Donald Trump sniffing and

0:13:12.360 --> 0:13:17.359
<v Speaker 1>Hillary Clinton's glances got more media time than the answer

0:13:17.360 --> 0:13:20.520
<v Speaker 1>on isis for example, And yeah, you can see how

0:13:20.559 --> 0:13:23.079
<v Speaker 1>that isn't great. And this sort of increased role of

0:13:23.120 --> 0:13:26.160
<v Speaker 1>the media, which eventually starts to change the very character

0:13:26.280 --> 0:13:29.520
<v Speaker 1>of the process so it's no longer actually serving the

0:13:29.559 --> 0:13:31.920
<v Speaker 1>same goal anymore. It's somebody who can be sort of

0:13:31.960 --> 0:13:35.400
<v Speaker 1>more entertaining might have an advantage, which you also see

0:13:35.440 --> 0:13:37.320
<v Speaker 1>that a little bit in job interviews, that like the

0:13:37.559 --> 0:13:40.240
<v Speaker 1>hail fellow well met can sort of slide his way

0:13:40.240 --> 0:13:43.079
<v Speaker 1>into jobs that the otherwise better served by other people

0:13:43.120 --> 0:13:45.720
<v Speaker 1>like the man who interviews Well, we'll get the job

0:13:45.960 --> 0:13:48.719
<v Speaker 1>even if he can't do the job, which obviously is

0:13:48.760 --> 0:13:51.880
<v Speaker 1>not what we want for our coworkers or our president. No,

0:13:52.000 --> 0:13:54.199
<v Speaker 1>not at all, But that was just one of the

0:13:54.240 --> 0:13:58.319
<v Speaker 1>problems that our campaign managers had with the process. Here

0:13:58.320 --> 0:14:01.120
<v Speaker 1>are a couple others. The an inordinate amount of money

0:14:01.120 --> 0:14:05.280
<v Speaker 1>that is required to run a campaign makes it prohibitive

0:14:05.320 --> 0:14:08.600
<v Speaker 1>for many many, I think, very qualified people to run

0:14:08.640 --> 0:14:11.440
<v Speaker 1>for president of the United States. So that's the first

0:14:11.440 --> 0:14:13.439
<v Speaker 1>thing I would change. I would create some kind of,

0:14:13.960 --> 0:14:17.000
<v Speaker 1>you know, public financing system that was sufficiently generous that

0:14:17.040 --> 0:14:19.360
<v Speaker 1>an unknown candidate could get his or her name out,

0:14:20.200 --> 0:14:25.120
<v Speaker 1>but also prevented uh the overwhelming advantage that establishment candidates

0:14:25.160 --> 0:14:28.000
<v Speaker 1>have in terms of being able to fundraise, And obviously

0:14:28.040 --> 0:14:31.280
<v Speaker 1>that fundraising doesn't guarantee them success, but it certainly gives

0:14:31.280 --> 0:14:34.160
<v Speaker 1>them a big leg up in the interview process. And

0:14:34.160 --> 0:14:36.480
<v Speaker 1>the second thing I would say is that you know,

0:14:36.520 --> 0:14:38.120
<v Speaker 1>we really need to have and you know, the media

0:14:38.160 --> 0:14:41.320
<v Speaker 1>plays a role this obviously popular culture does, but we

0:14:41.400 --> 0:14:44.360
<v Speaker 1>really need to return to a focus on the issues

0:14:44.440 --> 0:14:49.400
<v Speaker 1>and positions of the candidates rather than a lot of

0:14:49.440 --> 0:14:53.160
<v Speaker 1>the either personal issues or the sort of style points.

0:14:53.200 --> 0:14:55.840
<v Speaker 1>So you know, not everybody in life is a saint.

0:14:55.840 --> 0:14:58.800
<v Speaker 1>I mean, obviously Donald Trump is is the anti saint,

0:14:58.960 --> 0:15:01.280
<v Speaker 1>and so you know, his behavior is so egregious that

0:15:01.320 --> 0:15:03.760
<v Speaker 1>it's disqualifying. But there are a lot of other people

0:15:03.800 --> 0:15:07.040
<v Speaker 1>who I'm sure have had missed at tax deadline or

0:15:07.480 --> 0:15:09.560
<v Speaker 1>have had some personal failing in their life. And I

0:15:09.600 --> 0:15:12.080
<v Speaker 1>think there are a lot of really good and qualified

0:15:12.120 --> 0:15:14.760
<v Speaker 1>people who really don't want to have that sort of

0:15:14.840 --> 0:15:16.720
<v Speaker 1>dragged out and become the focus of a campaign. And

0:15:16.760 --> 0:15:18.800
<v Speaker 1>so I think we we just qualify a lot of

0:15:19.200 --> 0:15:22.520
<v Speaker 1>really good people from running for public office by overly

0:15:22.520 --> 0:15:28.040
<v Speaker 1>focusing on you know, personal foibles, the impact of the

0:15:28.960 --> 0:15:33.440
<v Speaker 1>news cycle and the power of the media in politics.

0:15:33.480 --> 0:15:36.440
<v Speaker 1>And there's gonna have to be something done. Maybe we're

0:15:36.440 --> 0:15:38.720
<v Speaker 1>in an ally er cycle that won't happen again because

0:15:38.760 --> 0:15:41.920
<v Speaker 1>Trump is Trump and Clinton is Clinton. But I'm afraid

0:15:42.000 --> 0:15:44.560
<v Speaker 1>that this is the first of what will be the

0:15:44.680 --> 0:15:48.920
<v Speaker 1>likeliest of scenarios. Which is the number one indicator of

0:15:49.040 --> 0:15:53.640
<v Speaker 1>who's going to win a presidential campaign, particularly in the primaries,

0:15:53.720 --> 0:15:56.280
<v Speaker 1>listed in the general, particularly in the primaries, is who

0:15:56.320 --> 0:16:01.200
<v Speaker 1>gets the most media share. We spend in our campaigns,

0:16:01.240 --> 0:16:08.239
<v Speaker 1>and presidential campaigns in general, spend truly almost your entire campaign,

0:16:08.880 --> 0:16:14.640
<v Speaker 1>outside of fundraising, working on how you're impacting the media share,

0:16:15.120 --> 0:16:18.960
<v Speaker 1>how do you get the attention? And it killed in

0:16:19.240 --> 0:16:22.040
<v Speaker 1>the primary system when when you have thresholds for debate

0:16:22.120 --> 0:16:24.640
<v Speaker 1>stages and you have to get to a certain debate,

0:16:24.760 --> 0:16:27.040
<v Speaker 1>you know, to get to a certain percentage, you can't

0:16:27.080 --> 0:16:32.080
<v Speaker 1>advertise grassroots funder. You just can't. You can't buy enough

0:16:32.160 --> 0:16:35.520
<v Speaker 1>media in a primary to move your numbers. You have

0:16:35.600 --> 0:16:38.640
<v Speaker 1>to get more media share. Ted Cruz was not going

0:16:38.640 --> 0:16:41.400
<v Speaker 1>to make the debate stage, the first debate stage. He

0:16:41.600 --> 0:16:44.840
<v Speaker 1>was right, He's right on the bubble. He publishes a book,

0:16:45.320 --> 0:16:47.280
<v Speaker 1>and it was, you know, of some sort of symmetrical

0:16:47.280 --> 0:16:49.240
<v Speaker 1>advantage of the campaign because it was the candidate he

0:16:49.280 --> 0:16:51.920
<v Speaker 1>was talking about his book, But it was negligible in

0:16:51.960 --> 0:16:54.600
<v Speaker 1>the polling until The New York Times left him off

0:16:54.600 --> 0:16:57.160
<v Speaker 1>the best seller list and say didn't sell enough books.

0:16:57.720 --> 0:17:00.600
<v Speaker 1>And then we had a huge fight with the New

0:17:00.680 --> 0:17:03.560
<v Speaker 1>York Times. Every media outlet covered it for entire ten

0:17:03.640 --> 0:17:06.520
<v Speaker 1>days completely. Over the fourth July weekend, his poll numbers

0:17:06.520 --> 0:17:08.560
<v Speaker 1>moved three point three points because of all the attention

0:17:08.560 --> 0:17:10.399
<v Speaker 1>in the media share and we make it the main

0:17:10.440 --> 0:17:14.720
<v Speaker 1>stage comfortably. Now that's kind of ridiculous. Well, we all

0:17:14.760 --> 0:17:18.120
<v Speaker 1>have to shorten the campaign process, but you just can't

0:17:18.119 --> 0:17:20.720
<v Speaker 1>do it. This is a big job we're hiring for

0:17:21.160 --> 0:17:24.119
<v Speaker 1>and trying to put parameters on it and on the

0:17:24.160 --> 0:17:27.760
<v Speaker 1>application process isn't helpful. And just letting it be raw

0:17:28.080 --> 0:17:30.439
<v Speaker 1>and be very open, I think is the is the

0:17:30.440 --> 0:17:33.320
<v Speaker 1>best way to do it. And it's almost a darkwinning

0:17:33.520 --> 0:17:36.720
<v Speaker 1>kind of thing. A survival of it is. I don't

0:17:36.760 --> 0:17:39.720
<v Speaker 1>think that we should just accept the flawed process for

0:17:39.760 --> 0:17:41.679
<v Speaker 1>what it is. I don't agree with that, but I

0:17:41.720 --> 0:17:44.160
<v Speaker 1>do think that there's something to be said for surviving

0:17:44.160 --> 0:17:47.600
<v Speaker 1>the process and that being a mark of your ability

0:17:47.720 --> 0:17:49.600
<v Speaker 1>to be president. Yeah. I mean, if you think about

0:17:49.640 --> 0:17:51.520
<v Speaker 1>all the things we've been talking about in this episode,

0:17:51.520 --> 0:17:54.239
<v Speaker 1>and all these campaign managers have been saying, running for

0:17:54.280 --> 0:17:57.560
<v Speaker 1>president is a test of a candidate's ability to be

0:17:57.760 --> 0:18:02.560
<v Speaker 1>a CEO, to delegate sponsibility, to handle different issues under

0:18:02.560 --> 0:18:05.240
<v Speaker 1>a pressure filled environment, and do all of that at

0:18:05.240 --> 0:18:07.879
<v Speaker 1>the same time and project an image of authority and leadership.

0:18:08.320 --> 0:18:10.200
<v Speaker 1>I mean, if you can do all of that, one

0:18:10.200 --> 0:18:12.200
<v Speaker 1>would hope that you can carry those skills into the

0:18:12.240 --> 0:18:15.040
<v Speaker 1>Oval office. And if you can't, well maybe then the

0:18:15.040 --> 0:18:17.640
<v Speaker 1>oval office isn't right for you. Yeah. So it's like

0:18:17.840 --> 0:18:21.359
<v Speaker 1>the first step to showing that you're qualified to being

0:18:21.440 --> 0:18:27.840
<v Speaker 1>president is being elected president exactly. And now it's time

0:18:27.880 --> 0:18:33.960
<v Speaker 1>for half big takes. Half fake takes. Half big takes

0:18:34.000 --> 0:18:37.879
<v Speaker 1>are when we say some opinions right here on this show,

0:18:38.080 --> 0:18:40.160
<v Speaker 1>that's right as opposed to all the other opinions we've

0:18:40.160 --> 0:18:44.040
<v Speaker 1>been saying. Right, No, those are well researched. Oh right,

0:18:44.440 --> 0:18:47.040
<v Speaker 1>you know, right, right right? Half opinions is what we

0:18:47.119 --> 0:18:49.000
<v Speaker 1>say on half bakedings. All right, so let me just

0:18:49.480 --> 0:18:52.600
<v Speaker 1>drop this in here for a second. Fellas, here's what

0:18:52.680 --> 0:18:57.679
<v Speaker 1>I want to hear from you in the men's room.

0:18:57.880 --> 0:19:01.720
<v Speaker 1>Got it what you did there, that's right. I'm not

0:19:01.840 --> 0:19:04.040
<v Speaker 1>into the chit chat. I'm not going to ask you

0:19:04.080 --> 0:19:06.840
<v Speaker 1>how your day's been going or what you're working on. Really,

0:19:06.880 --> 0:19:09.399
<v Speaker 1>not the time for that. If you feel the need

0:19:09.960 --> 0:19:14.520
<v Speaker 1>to offer any sort of verbal anything, the only acceptable

0:19:14.600 --> 0:19:19.240
<v Speaker 1>thing you can say is this, Hey, I think nobody

0:19:19.240 --> 0:19:22.280
<v Speaker 1>wants to talk in the bathroom mail or not true,

0:19:22.359 --> 0:19:24.320
<v Speaker 1>not true at all. Some people look at it as

0:19:24.320 --> 0:19:28.359
<v Speaker 1>a tremendous opportunity, feel uncomfortable and they don't know what

0:19:28.400 --> 0:19:30.600
<v Speaker 1>to do. I'm giving them the benefit of the doubt.

0:19:30.680 --> 0:19:35.520
<v Speaker 1>It's real simple. Not if you want, Hey, if you must,

0:19:35.760 --> 0:19:40.000
<v Speaker 1>I agree, and that's it. I've definitely agree. I agree. Great, great,

0:19:40.000 --> 0:19:42.920
<v Speaker 1>half big take. My half big take is about the

0:19:42.960 --> 0:19:47.320
<v Speaker 1>fun topic of passwords. I was just asked to change

0:19:47.359 --> 0:19:50.719
<v Speaker 1>one of my three thousand passwords and I started working

0:19:50.720 --> 0:19:53.480
<v Speaker 1>here where everything on the same password, and now all

0:19:53.560 --> 0:19:56.320
<v Speaker 1>ten things I signed into are all different things. You

0:19:56.359 --> 0:19:59.479
<v Speaker 1>can't use old passwords. I'm running out of passwords. It's

0:19:59.560 --> 0:20:02.560
<v Speaker 1>very strang us full. Basically, I want a solution. That's

0:20:02.560 --> 0:20:06.960
<v Speaker 1>my half big take. I'm really looking forward to fingerprints. Yeah.

0:20:07.000 --> 0:20:09.199
<v Speaker 1>I think that's going to ultimately get us where we

0:20:09.200 --> 0:20:11.840
<v Speaker 1>need to be, where the password doesn't matter anymore. Yeah.

0:20:11.880 --> 0:20:14.080
<v Speaker 1>I want something to just not have to remember all

0:20:14.119 --> 0:20:16.919
<v Speaker 1>of these things. I know there's like password software. I've

0:20:16.960 --> 0:20:19.440
<v Speaker 1>been using a little bit of that, but it's still

0:20:19.520 --> 0:20:21.800
<v Speaker 1>just a band aid over a much bigger problems. Act

0:20:22.240 --> 0:20:25.080
<v Speaker 1>fix the problem. That's my half big take, and this

0:20:25.160 --> 0:20:31.320
<v Speaker 1>has been half big takes, half bag takes. Thanks for

0:20:31.440 --> 0:20:34.359
<v Speaker 1>listening to game Plan. You can find me on Twitter.

0:20:34.520 --> 0:20:37.800
<v Speaker 1>I'm at Oursley Greenfield and i am at sam Growbart

0:20:38.000 --> 0:20:40.679
<v Speaker 1>and if you like the show, head over to iTunes

0:20:40.760 --> 0:20:46.040
<v Speaker 1>to subscribe, review and rate us. Game Plan is produced

0:20:46.200 --> 0:20:49.840
<v Speaker 1>by Liz Smith and Magnus Hendrickson. Alec McCabe is head

0:20:49.880 --> 0:20:52.760
<v Speaker 1>of Bloomberg Podcasts and We'll see you next week. Don't

0:20:52.760 --> 0:21:08.920
<v Speaker 1>forget to vote by h Get the most from your

0:21:08.920 --> 0:21:11.680
<v Speaker 1>people and send your business soaring with corn Ferry. From

0:21:11.680 --> 0:21:15.879
<v Speaker 1>executive search to talent strategy, leadership development, rewards and succession planning.

0:21:16.200 --> 0:21:19.000
<v Speaker 1>Corn Ferry knows up is more than a direction, it's

0:21:19.000 --> 0:21:22.000
<v Speaker 1>your future. Learn more at corn ferry dot com slash

0:21:22.080 --> 0:21:22.240
<v Speaker 1>up