WEBVTT - Bloomberg Businessweek Weekend - October 27th, 2023

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<v Speaker 1>This is Bloomberg Business Week Inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>gloom Ole Business Finance and tech news. The Bloomberg Business

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<v Speaker 1>Week Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast. Well,

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<v Speaker 2>a lot going on, and this week we found ourselves

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<v Speaker 2>at Schwab Impact twenty twenty three. It's a gathering of

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<v Speaker 2>investment professionals catering to the advisory world in Philadelphia. So

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<v Speaker 2>we were really surrounded by registered investment advisors trying to

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<v Speaker 2>assess today's market environment as geopolitical conflicts in global economic

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<v Speaker 2>uncertainty just seemed to be deepening. It was such a

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<v Speaker 2>great environment to be dropped into with so much going on,

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<v Speaker 2>trying to figure out the way forward for the world broadly,

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<v Speaker 2>but certainly for the investment world.

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<v Speaker 3>Carol.

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<v Speaker 4>It was also the biggest earnings week of the quarter,

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<v Speaker 4>now behind us, as we saw nearly forty percent of

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<v Speaker 4>S and P five hundred companies were And at this

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<v Speaker 4>hour we're going to talk to a pair of CEOs

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<v Speaker 4>about their latest results and what they tell us about

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<v Speaker 4>the health of the American consumer. We're going to talk

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<v Speaker 4>to the heads of Mattel and Whirlpool in just a

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<v Speaker 4>few minutes.

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<v Speaker 2>Before we get there, we do want to start with

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<v Speaker 2>a look at what's going on in Israel, Gaza and

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<v Speaker 2>in Europe as well. The war between Israel and Hamas

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<v Speaker 2>is now into its fourth week, while the war in

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<v Speaker 2>Ukraine is now staggering twenty months old, and our first

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<v Speaker 2>guest helps us understand the historical significance of what is

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<v Speaker 2>playing out overseas.

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<v Speaker 4>Ed Price is a former British trade official who represented

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<v Speaker 4>the UK government to Wall Street, who has also now

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<v Speaker 4>advised members of the European and British parliaments, and who

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<v Speaker 4>now serves as principal for Geopolitical Forecasting at Ergo. It's

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<v Speaker 4>a global intelligence consulting and forecasting firm, and it correctly

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<v Speaker 4>predicted a Russian invasion back in early twenty twenty two.

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<v Speaker 4>We spoke with him Monday from New York.

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<v Speaker 5>I've been thinking about the First World War, and whenever

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<v Speaker 5>you study the First World War, of course you have

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<v Speaker 5>to remember that people were surprised and that the alliances

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<v Speaker 5>that were underpinning the relationships between states were invisible before

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<v Speaker 5>nineteen fourteen, before the conflict began, but then very rapidly

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<v Speaker 5>became clear. And so what I'm thinking about is what

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<v Speaker 5>are the alliances? What are the fault lines between powers?

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<v Speaker 5>And if you go around your mental mapp of the

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<v Speaker 5>Middle East, Israel is in a bit of a pickle.

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<v Speaker 1>Right.

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<v Speaker 5>You've got Oman and Yemen. I don't think that they're friendly.

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<v Speaker 5>You've got Lebanon, You've got Syria, You've got above that Turkey,

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<v Speaker 5>who knows what they'll do in this situation. They don't

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<v Speaker 5>seem like they want to do anything to offend wider

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<v Speaker 5>Muslim opinion. You've got Saudi Arabia now, which of course

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<v Speaker 5>has said that it's not going to do this deal

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<v Speaker 5>or we hear that it might not want to do

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<v Speaker 5>this deal with Israel. And then of course behind everything Iran.

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<v Speaker 4>So what's the question with Iran? I mean, how does

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<v Speaker 4>the US navigate.

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<v Speaker 5>That US has to look at Iran now as essentially

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<v Speaker 5>a franchise of Russia, because the way that the Iranians

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<v Speaker 5>have timed their support for Hamas and who knows also

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<v Speaker 5>possibly his BLA can only be something that benefits Putin

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<v Speaker 5>and the Kremlin and their endeavors in Ukraine. I mean,

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<v Speaker 5>let's look at this rationally, all of our attention has

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<v Speaker 5>shifted away from the European to the theater in the

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<v Speaker 5>Middle East. And whilst I can't prove any collaboration between

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<v Speaker 5>Russia and Iran, I would bet my bottom dollar that

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<v Speaker 5>there is one.

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<v Speaker 2>I want to go to this piece you did in Barns,

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<v Speaker 2>which you've you've touched on some of this, but this

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<v Speaker 2>idea of this democracy trap and talk to us a

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<v Speaker 2>little bit about it, because it sounds like what happens

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<v Speaker 2>is then we kind of really do miss either the

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<v Speaker 2>development of certain strategic alliances, and it can obviously run

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<v Speaker 2>a foul as maybe we're already seeing as it's played

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<v Speaker 2>out in this world, and then maybe the last couple

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<v Speaker 2>of years or so.

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<v Speaker 5>Well, you know me, Carol, I'm always desperately seeking some

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<v Speaker 5>sort of analytical fame and make furtive efforts at catchy

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<v Speaker 5>articles and titles and so on. The democracy trap is

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<v Speaker 5>simply the idea that you're damned if you do and

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<v Speaker 5>you're damned if you don't. When you're a democracy, if

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<v Speaker 5>you do not punish your enemies in a way that

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<v Speaker 5>other empires and other autocracies in the past have shown

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<v Speaker 5>as effective. Then you are, on the one hand, maintaining

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<v Speaker 5>your morality as democracy, but on the other hand, you're

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<v Speaker 5>letting them go. You're letting them get away with things.

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<v Speaker 5>And flip that around. If democracies do go ahead and

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<v Speaker 5>apply firepower to their blood enemies, people turn around, as

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<v Speaker 5>I said before, and say, well, what kind of democracy

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<v Speaker 5>are you if you don't care about human rights? And

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<v Speaker 5>I'm afraid we've now tangled ourselves up, as the West,

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<v Speaker 5>as democracies more generally, into a position. And perhaps this

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<v Speaker 5>is a legacy of the Vietnam War. Perhaps it's a

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<v Speaker 5>legacy of the Afghan Afghanistan War. I don't know, but

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<v Speaker 5>we don't seem willing to really hit our enemies hard.

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<v Speaker 5>Now that's a problem because at some point we're going

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<v Speaker 5>to have to, and very unfortunately, it appears that the

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<v Speaker 5>next time that we're going to have to will be

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<v Speaker 5>her mass Har mass has edit itself in a civilian population.

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<v Speaker 5>Some of those people support Hamas, a lot of them don't,

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<v Speaker 5>and half of them are children. So again let's go

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<v Speaker 5>back to Putin. He would like nothing more than to

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<v Speaker 5>see Israel, the US, the UK and others, whether in

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<v Speaker 5>reality or in perception, doing things that he is doing

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<v Speaker 5>in Ukraine so that he can point to us and

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<v Speaker 5>say there's no difference.

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<v Speaker 2>So here I want to take the step of you

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<v Speaker 2>know some of your past history where you represent represented

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<v Speaker 2>the UK government to Wall Street and the US, and

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<v Speaker 2>I think about ed the tricky relationship of global companies

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<v Speaker 2>to China, to the Middle East, Saudi Arabia. Right, we

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<v Speaker 2>know the atrocities that have happened, and yet we continue

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<v Speaker 2>to do business. And I understand the thinking of well,

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<v Speaker 2>if we're involved, we can help make things better, Okay,

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<v Speaker 2>but that doesn't often happen. So I'm thinking about our

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<v Speaker 2>investment audience who are listening to you, and I'm just thinking, okay,

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<v Speaker 2>So are companies doing what they should be in terms

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<v Speaker 2>of standing up for democracy if we really believe in it?

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<v Speaker 2>Or will they never because they have business interests in

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<v Speaker 2>so many of these difficult regions of the world.

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<v Speaker 5>Well, I don't know if they will or not ever,

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<v Speaker 5>but right now they're not. And sometimes I scratch my

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<v Speaker 5>head in the wee hours when I think about the blood,

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<v Speaker 5>sweat and tears that's gone into ESG and wonder to

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<v Speaker 5>your point, Carol, about where the equivalent is for human

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<v Speaker 5>rights and democracy. I mean human rights and democracy scores, right,

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<v Speaker 5>we have that around the edges. We have a sort

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<v Speaker 5>of center left tradition of protests in some Western countries.

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<v Speaker 5>We have Amnesty International. A lot of business leaders themselves,

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<v Speaker 5>regardless of their politics upright, have integrity and want to

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<v Speaker 5>do the right thing. But we are exposed to countries

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<v Speaker 5>that mistreat their populations. We purchase things that were possible

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<v Speaker 5>made in circumstances that we shouldn't really accept. That's the

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<v Speaker 5>old Nami climb book no logo. But moving on from that,

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<v Speaker 5>we now know about the wigas and other egregious human

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<v Speaker 5>rights issues in the world. So but look, it's very difficult.

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<v Speaker 5>I mean, if we've got, for example, Western financial services

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<v Speaker 5>positively exposed to Chinese growth, if we've got other firms

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<v Speaker 5>in the world, I mean, look at semiconductors that are

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<v Speaker 5>essentially just trying to do business to keep them modern

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<v Speaker 5>economy running. I imagine that they're hoping that the international

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<v Speaker 5>geopolitical outlook will calm down somehow. My fear is that

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<v Speaker 5>it won't, Carol.

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<v Speaker 4>Yeah, I mean I think that's a valid fear given

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<v Speaker 4>what we're seeing, Carol.

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<v Speaker 2>Yeah, it feels like it's just going to get work.

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<v Speaker 2>When you talk about, you know, some similarities from the

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<v Speaker 2>First War World War, like, I just think we're just

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<v Speaker 2>at this very what go ahead to me?

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<v Speaker 4>Well, I was just going to say, and just to

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<v Speaker 4>piggyback on that, Carroll, I mean, it seems like the US.

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<v Speaker 4>You know, some people would argue that the US is

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<v Speaker 4>engaged in a proxy war with Russia. I've heard that,

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<v Speaker 4>and again not necessarily my view, but I've heard that argument,

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<v Speaker 4>and then I would I've heard the argument too, that

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<v Speaker 4>the US is finding itself drawn into this latest conflict

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<v Speaker 4>in the Middle East by actually having a carrier, I

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<v Speaker 4>should say, a military presence there just off the coast, right.

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<v Speaker 5>Right, you are, So maybe we should be talking about Bush, right,

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<v Speaker 5>and both Bush. It's the point because you go for

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<v Speaker 5>War three, maybe just throughround the corner.

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<v Speaker 4>Do you believe that though are you are you being

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<v Speaker 4>facetious or do you believe that.

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<v Speaker 5>I'm not being facetious at all? Now I'm sitting here

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<v Speaker 5>on your radio show. I think that that's absolutely possible.

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<v Speaker 5>I'm very concerned, and you know, you have to be

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<v Speaker 5>careful with these things because like I said in these articles,

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<v Speaker 5>if you're someone who worries, then you're going to get

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<v Speaker 5>accused of crying wolf, and rightly so if you know,

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<v Speaker 5>if things don't go the way that they look, they

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<v Speaker 5>might be going. But let's play it out quickly. You know,

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<v Speaker 5>Israel goes into Gaza, Hisbrala thrusts into the North. There's

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<v Speaker 5>a second, third, four whatever anti fighter it is in

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<v Speaker 5>the West Bank. At the same time, Iran decides, now's

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<v Speaker 5>a good time for some sort of global activation of

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<v Speaker 5>any terror networks they have. Bob's your uncle, right Immediately,

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<v Speaker 5>you've got to get the only real cop in town,

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<v Speaker 5>the only real cop in the world, which is the

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<v Speaker 5>United States involved somehow in the Middle East. Now again,

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<v Speaker 5>if I was an adversary of the United States, I'd

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<v Speaker 5>be thinking, well, all I need to do is a

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<v Speaker 5>third one someplace, and you know I can go and

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<v Speaker 5>take Taiwan.

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<v Speaker 4>That was that Bracey's principle of geopolitical forecasting at ERGO.

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<v Speaker 2>As we mentioned and as you can probably hear from

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<v Speaker 2>the background. This week we broadcast from the Schwab Impact

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<v Speaker 2>twenty twenty three conference in Philadelphia. Coming up, investors juggling

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<v Speaker 2>geo politics with earnings this week, and on that front,

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<v Speaker 2>we talk quarterly results with the CEO of Mattel Inon Crist,

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<v Speaker 2>who also had some thoughts about his native Israel.

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<v Speaker 4>You're listening to Bloomberg Business Week. This is Bloomberg.

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<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

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<v Speaker 1>bloom dot com, the iHeartRadio app, and the Bloomberg Business app,

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<v Speaker 1>or wants us live on YouTube?

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<v Speaker 2>All right, everybody, as promised, we do have the Mattel's CEO,

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<v Speaker 2>in On Christ, joining us from El Segundo, California. On

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<v Speaker 2>zoom in On, Let's get Barbie because I bet she

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<v Speaker 2>could fix zoom, don't you think so? How are you

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<v Speaker 2>all right?

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<v Speaker 3>Carol's great to be with you.

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<v Speaker 2>It's so great to be with you. I feel like

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<v Speaker 2>I have a million questions. I feel like I want

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<v Speaker 2>to go to a bar, I have a drink with

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<v Speaker 2>you and just sit and talk. I want to start

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<v Speaker 2>with the Israel Hamas conflict. You're born in Israel, studied

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<v Speaker 2>at Tel Aviv University before heading to the West Coast

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<v Speaker 2>of the United States of America. I hope your family

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<v Speaker 2>and friends are safe. I pray that they are safe.

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<v Speaker 2>How are you thinking about all of this right now

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<v Speaker 2>in this conflict? And is there a way to peace

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<v Speaker 2>in that region?

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<v Speaker 3>Yeah, thank you for asking my family. My family is okay.

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<v Speaker 3>My immediate family is okay. But and you know of

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<v Speaker 3>courses in Israeli. This is very personal to me and

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<v Speaker 3>I know too many people who lost loved ones or

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<v Speaker 3>have relatives that have been kidnapped and are now being

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<v Speaker 3>held hostage in Gaza. You know, on behalf of Mattel,

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<v Speaker 3>we condemn the terrorism and atrocities perpetrated by Hamas and

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<v Speaker 3>stand against hate and violence in all forms. We express

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<v Speaker 3>hope for the safety of Israelis and Palestinian children and

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<v Speaker 3>families part in the Israeli Hamas war. As a company.

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<v Speaker 3>Since the Hamas attacks on October seventh, the Mattel Children's

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<v Speaker 3>Foundation has been focused on who many arian work, including

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<v Speaker 3>cash and toy donations with shelters and hospitals who support

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<v Speaker 3>children who are suffering. And we're sitting here all wishing

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<v Speaker 3>for a swift resolution to the war and more peaceful

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<v Speaker 3>times in the future.

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<v Speaker 4>Well, you know, and it's something that you know, people

0:12:05.160 --> 0:12:09.040
<v Speaker 4>who are wow, gosh I mean up to eighty years

0:12:09.040 --> 0:12:11.160
<v Speaker 4>old at this point have dealt with their entire lives

0:12:11.320 --> 0:12:14.480
<v Speaker 4>in that area of the world. And I'm wondering to

0:12:15.120 --> 0:12:17.160
<v Speaker 4>you and not speaking on behalf of Mattel, but just

0:12:17.280 --> 0:12:20.400
<v Speaker 4>getting your thoughts personally, how this ends, if a two

0:12:20.400 --> 0:12:22.760
<v Speaker 4>state outcome is the only solution to ending the conflict

0:12:22.760 --> 0:12:23.600
<v Speaker 4>there once and for all.

0:12:25.559 --> 0:12:32.000
<v Speaker 3>You know, it's a complicated conflict, and we're now sitting

0:12:32.000 --> 0:12:36.040
<v Speaker 3>at a time that is very volatile. We see risk

0:12:36.120 --> 0:12:40.800
<v Speaker 3>of escalation and we just hope for a swift, swift

0:12:40.840 --> 0:12:45.920
<v Speaker 3>resolution and wishing peace for everybody as soon as we can.

0:12:47.840 --> 0:12:49.559
<v Speaker 2>I want to talk about Mattel. I have one more

0:12:49.640 --> 0:12:52.280
<v Speaker 2>questions for you. Do you think Prime Minister Benjamin Netanyah,

0:12:52.360 --> 0:12:55.280
<v Speaker 2>who is not going to be the leader that brings

0:12:55.360 --> 0:12:56.040
<v Speaker 2>lasting peace.

0:12:58.000 --> 0:13:01.240
<v Speaker 3>And this is not the time to get into the

0:13:01.280 --> 0:13:06.199
<v Speaker 3>political discussion right now. Everyone is focused on resolving the situation.

0:13:07.480 --> 0:13:14.000
<v Speaker 3>Israel articulated its priorities. We're all really looking forward for

0:13:14.040 --> 0:13:19.080
<v Speaker 3>the release of the hostages. There are thirty children under

0:13:19.080 --> 0:13:22.000
<v Speaker 3>the edge of sixteen that are being held a captive

0:13:22.080 --> 0:13:26.360
<v Speaker 3>right now, about half the hostages of women, and we

0:13:26.480 --> 0:13:29.120
<v Speaker 3>really believe that this should be resolved as soon as possible,

0:13:29.240 --> 0:13:32.640
<v Speaker 3>and we pray for the release, safety and release of

0:13:32.720 --> 0:13:36.920
<v Speaker 3>all the hostages that are now being held captives.

0:13:39.080 --> 0:13:42.040
<v Speaker 2>You are absolutely right, but we do appreciate you weighing

0:13:42.040 --> 0:13:44.000
<v Speaker 2>in on this because we have talked to you about

0:13:44.160 --> 0:13:48.120
<v Speaker 2>serious issues in the past, so really appreciate this. No

0:13:48.200 --> 0:13:50.200
<v Speaker 2>easy segue, but I do want to talk about the

0:13:50.240 --> 0:13:54.520
<v Speaker 2>business of Mattel. Talk to us about last quarter and

0:13:54.559 --> 0:13:58.160
<v Speaker 2>the outlook. It was a tough day in the equity

0:13:58.200 --> 0:14:02.480
<v Speaker 2>market for you guys. You did talk about tougher industry conditions.

0:14:02.520 --> 0:14:05.400
<v Speaker 2>What are those tougher industry conditions that you guys are

0:14:05.400 --> 0:14:06.000
<v Speaker 2>worried about?

0:14:07.600 --> 0:14:12.640
<v Speaker 3>Or we did see the industry being shot in the

0:14:12.720 --> 0:14:15.240
<v Speaker 3>third quarter and year to date, and as a result,

0:14:15.320 --> 0:14:19.680
<v Speaker 3>we adjusted our expectations and expect and believe the industry

0:14:19.720 --> 0:14:22.680
<v Speaker 3>will decline midst in a digit for the full year.

0:14:23.240 --> 0:14:27.120
<v Speaker 3>But don't you need to remember that this is after

0:14:27.160 --> 0:14:31.920
<v Speaker 3>the industry was up twenty two percent from twenty nineteen

0:14:32.000 --> 0:14:35.800
<v Speaker 3>to twenty twenty two, reaching an all time high. So

0:14:36.120 --> 0:14:40.320
<v Speaker 3>coming off after such a strong increase, especially in a

0:14:40.400 --> 0:14:45.840
<v Speaker 3>challenging microeconomic environment, we believe that this is a reasonable

0:14:46.560 --> 0:14:51.280
<v Speaker 3>situation and doesn't reflect on the strength and resilience of

0:14:51.320 --> 0:14:53.960
<v Speaker 3>the industry long term. This to industry has been growing

0:14:54.040 --> 0:14:57.600
<v Speaker 3>for over ten years and it's a growth category. So

0:14:57.640 --> 0:15:01.080
<v Speaker 3>we feel very good about the industry needs to growth process,

0:15:01.360 --> 0:15:05.680
<v Speaker 3>and even in that environment, even in a softer market,

0:15:06.080 --> 0:15:12.040
<v Speaker 3>Mattel performed very strongly. Our quarter exceeded, our quarterly results

0:15:12.080 --> 0:15:19.080
<v Speaker 3>exceeded expectations. We showed manyful sales boat margin expansion with

0:15:19.320 --> 0:15:24.600
<v Speaker 3>very strong free cash intercourse, we saw consumer dement increasing

0:15:24.720 --> 0:15:27.840
<v Speaker 3>and we continue to outfress the industry.

0:15:28.720 --> 0:15:30.920
<v Speaker 4>I think a lot of investors today, at least sending

0:15:30.960 --> 0:15:34.680
<v Speaker 4>shares down about seven percent, were concerned that you guys

0:15:34.720 --> 0:15:37.640
<v Speaker 4>maintained your full year sales outlook despite all of the

0:15:37.680 --> 0:15:41.200
<v Speaker 4>success of the Barbie movie. So what would have to

0:15:41.240 --> 0:15:43.760
<v Speaker 4>happen inon to bring in more than the one hundred

0:15:43.800 --> 0:15:46.480
<v Speaker 4>and twenty five million dollars expected from the Barbie movie

0:15:46.680 --> 0:15:49.240
<v Speaker 4>and related products? What needs to happen at MATEL or

0:15:49.240 --> 0:15:51.440
<v Speaker 4>in the industry for that to happen or for the consumer?

0:15:51.440 --> 0:15:57.120
<v Speaker 3>I should say, well, while we maintain the top line expectations,

0:15:57.560 --> 0:16:02.120
<v Speaker 3>we increased our outpook for a gross margin for our

0:16:02.160 --> 0:16:05.760
<v Speaker 3>EPs and EBIDA and still expect a very strong free

0:16:05.800 --> 0:16:09.880
<v Speaker 3>cash flows to float through. What the change is that

0:16:10.040 --> 0:16:12.440
<v Speaker 3>relative to our initial expectation at the start of the

0:16:12.520 --> 0:16:16.080
<v Speaker 3>year is that the industry we believe will now decline

0:16:17.080 --> 0:16:21.280
<v Speaker 3>amidst of the digits, but the fundamentals are strong. We

0:16:21.360 --> 0:16:24.280
<v Speaker 3>do expect an accelerated growth rate in the fourth quarter

0:16:24.920 --> 0:16:29.000
<v Speaker 3>and significant expansion and growth margin compared to the prior year,

0:16:29.640 --> 0:16:34.320
<v Speaker 3>and for consumer demands to be positive for Mattel in

0:16:34.600 --> 0:16:37.120
<v Speaker 3>the holiday season, in the fourth quarter.

0:16:37.080 --> 0:16:37.800
<v Speaker 5>And the full year.

0:16:38.640 --> 0:16:42.840
<v Speaker 3>So we are performing strongly. We're heading into the fourth

0:16:42.920 --> 0:16:48.960
<v Speaker 3>quarter seeing stronger support from retailer, more shelf space, more

0:16:49.000 --> 0:16:55.680
<v Speaker 3>representation in major holiday catalogs, and overall a strong position

0:16:55.760 --> 0:17:00.800
<v Speaker 3>with a very broad based offering, a product across pay patterns,

0:17:00.840 --> 0:17:05.160
<v Speaker 3>fresh points, and we believe we're very well positioned competitiors.

0:17:06.920 --> 0:17:09.800
<v Speaker 2>So just to follow up there, the one hundred and

0:17:09.800 --> 0:17:12.800
<v Speaker 2>twenty five million that you put out there, the estimate

0:17:13.000 --> 0:17:16.280
<v Speaker 2>from the Barbie movie and related products, would you say

0:17:16.280 --> 0:17:17.919
<v Speaker 2>it might be even conservative.

0:17:17.359 --> 0:17:17.800
<v Speaker 6>A little bit?

0:17:17.840 --> 0:17:22.480
<v Speaker 3>You know, Well, we did say it's at least one

0:17:22.560 --> 0:17:26.280
<v Speaker 3>hundred and twenty five million dollars revenue at sixty percent

0:17:26.640 --> 0:17:32.919
<v Speaker 3>operating income margin. But the takeaway from this is that

0:17:33.040 --> 0:17:37.280
<v Speaker 3>this is one movie in one year, and as we

0:17:37.400 --> 0:17:43.399
<v Speaker 3>continue to scale our strategy and have more movies, more executions,

0:17:43.480 --> 0:17:46.600
<v Speaker 3>and not just in film, but also in television, in

0:17:46.720 --> 0:17:51.600
<v Speaker 3>location based entertainment, them parts, consumer products, digital experiences, music,

0:17:53.000 --> 0:17:56.480
<v Speaker 3>and other verticals in some cases that are actually bigger

0:17:56.960 --> 0:18:00.720
<v Speaker 3>than the toy industry. We believe that we have opportunity

0:18:00.800 --> 0:18:05.359
<v Speaker 3>to capture significant value from our franchises. And we're not

0:18:05.400 --> 0:18:08.760
<v Speaker 3>saying that everything. So let's go there A successful as Barbie, yeah,

0:18:09.000 --> 0:18:12.679
<v Speaker 3>but we absolutely believe that in the aggregate there's a

0:18:12.720 --> 0:18:14.760
<v Speaker 3>meaningful opportunity for us.

0:18:15.680 --> 0:18:17.679
<v Speaker 2>Well let's go there. And I've got to say, you know,

0:18:17.720 --> 0:18:19.399
<v Speaker 2>I remember when we started talking to you or you

0:18:19.520 --> 0:18:21.720
<v Speaker 2>was it the early days of the Barbie movie or

0:18:21.760 --> 0:18:23.520
<v Speaker 2>you started filming. So it was kind of fun to

0:18:23.560 --> 0:18:25.520
<v Speaker 2>be along for that process. But it was a movie

0:18:25.520 --> 0:18:27.400
<v Speaker 2>that made us laugh, made us cry, and like I said,

0:18:27.440 --> 0:18:30.399
<v Speaker 2>it appealed to a lot of different ages, which was

0:18:30.440 --> 0:18:34.040
<v Speaker 2>pretty pretty wild. So what are the key brands that

0:18:34.119 --> 0:18:38.280
<v Speaker 2>you think have life beyond a kid's toy chest and

0:18:38.280 --> 0:18:41.439
<v Speaker 2>that you think we should be all kind of waiting for.

0:18:41.560 --> 0:18:43.439
<v Speaker 2>I don't know whether it's six months, twelve months, the

0:18:43.480 --> 0:18:45.040
<v Speaker 2>next couple of years that are going to be brought

0:18:45.040 --> 0:18:46.359
<v Speaker 2>to life in different ways.

0:18:47.520 --> 0:18:51.359
<v Speaker 3>Well. The division of Mattel's Films is to collaborate with

0:18:51.480 --> 0:18:55.720
<v Speaker 3>leading filmmakers to create stand out quarterly movies based on

0:18:55.760 --> 0:18:59.439
<v Speaker 3>our iconic brand that will resonate in culture and appeal

0:18:59.480 --> 0:19:02.720
<v Speaker 3>to global audience. And the Barbie movie and I'm glad

0:19:02.800 --> 0:19:05.560
<v Speaker 3>you you you enjoyed it as much as you did,

0:19:06.680 --> 0:19:09.880
<v Speaker 3>is a clear show dead and.

0:19:09.800 --> 0:19:11.439
<v Speaker 2>We have brought me back to the theater for the

0:19:11.480 --> 0:19:12.040
<v Speaker 2>first time.

0:19:14.359 --> 0:19:17.520
<v Speaker 3>I'd love to hear that. And we have fourteen other

0:19:17.680 --> 0:19:22.840
<v Speaker 3>movies in development right now, different demographics, different genres. We

0:19:23.000 --> 0:19:26.760
<v Speaker 3>have Hot Wheels in development with j. J. Abrams as

0:19:26.840 --> 0:19:32.360
<v Speaker 3>Warner Brothers, Matchbox in development with sky Dams, which, as

0:19:32.400 --> 0:19:38.200
<v Speaker 3>you know, produced the Mission Impossible movie that did very well,

0:19:38.760 --> 0:19:42.000
<v Speaker 3>and Topdan We have a movie in development with Vin

0:19:42.040 --> 0:19:46.480
<v Speaker 3>Diesel around Rocking Stock and Robots, Uh, Polly Pocket with

0:19:46.600 --> 0:19:52.440
<v Speaker 3>Lena Danham and Lily Collins. We have Wishbone in development

0:19:52.520 --> 0:19:56.560
<v Speaker 3>with Pitt Farley major Matt Mason with Tom Hanks as

0:19:56.840 --> 0:20:00.920
<v Speaker 3>a star, Thomas the Tank with Mark four there as director,

0:20:01.560 --> 0:20:04.960
<v Speaker 3>and the list goes on and on. So we really.

0:20:04.680 --> 0:20:06.840
<v Speaker 4>Well, you know, it's very good that you're so close

0:20:06.880 --> 0:20:09.679
<v Speaker 4>to Hollywood out there. Yeah, it's good that you're so

0:20:09.680 --> 0:20:12.120
<v Speaker 4>close to Hollywood out there. Nel Segundo. Hey, we only

0:20:12.119 --> 0:20:14.240
<v Speaker 4>have about thirty seconds left. I'd love to hear comments

0:20:14.240 --> 0:20:16.280
<v Speaker 4>on the consumer going into the holiday season. Are you

0:20:16.280 --> 0:20:17.800
<v Speaker 4>seeing signs of weakness in the consumer.

0:20:19.119 --> 0:20:23.439
<v Speaker 3>Well, we expect the strong holiday season for Mattel. We

0:20:23.520 --> 0:20:26.359
<v Speaker 3>believe our retail partners and the industry as a whole

0:20:26.480 --> 0:20:30.280
<v Speaker 3>is well prepared for this season, and we're very excited

0:20:30.320 --> 0:20:33.520
<v Speaker 3>to be able to cater consumers of all ages with

0:20:33.680 --> 0:20:35.920
<v Speaker 3>a great product for in the holiday.

0:20:37.640 --> 0:20:39.000
<v Speaker 2>I'm going to get yelled at, but I'm going to

0:20:39.080 --> 0:20:42.119
<v Speaker 2>ask twenty seconds, what's the hot toy for Christmas and

0:20:42.160 --> 0:20:45.120
<v Speaker 2>the holidays and for Hanukah? What is the hot toy?

0:20:46.000 --> 0:20:51.040
<v Speaker 3>Well, anything Barbie is a hot toy, especially even before

0:20:51.040 --> 0:20:55.320
<v Speaker 3>the holiday. For the spirit Halloween Barbie costume, watch out

0:20:55.359 --> 0:20:58.399
<v Speaker 3>for that. But of course the hot Wheels is always

0:20:58.400 --> 0:21:02.520
<v Speaker 3>the winner. The basic car assortment and the five car

0:21:03.240 --> 0:21:06.560
<v Speaker 3>pack assortment, and look out for the Monster High four

0:21:06.640 --> 0:21:10.600
<v Speaker 3>Daughter assortment, and you know that will it will be

0:21:10.960 --> 0:21:15.000
<v Speaker 3>very will be hot selling toys for the holiday season.

0:21:15.560 --> 0:21:19.520
<v Speaker 2>God, you're speaking my language. I love Uno and I

0:21:19.560 --> 0:21:23.159
<v Speaker 2>love Barbie in on christ Thank you so much. Truly,

0:21:23.359 --> 0:21:25.359
<v Speaker 2>your friends and your family are on our minds and

0:21:25.800 --> 0:21:27.240
<v Speaker 2>our thoughts. Cheering see have Mittel.

0:21:31.880 --> 0:21:35.439
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:21:35.480 --> 0:21:39.600
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

0:21:39.720 --> 0:21:42.960
<v Speaker 1>the Bloomberg Business app and YouTube. You can also listen

0:21:43.080 --> 0:21:46.200
<v Speaker 1>live on Amazon Alexa from our flagship New York station

0:21:46.640 --> 0:21:59.359
<v Speaker 1>Just Say Alexa, playing Bloomberg eleven thirty.

0:21:55.040 --> 0:21:58.399
<v Speaker 7>World Fool and on the last seventy five years becoming

0:21:58.480 --> 0:22:09.360
<v Speaker 7>laundry experts. No, that make it easy for everybody, all.

0:22:09.359 --> 0:22:12.159
<v Speaker 2>Right, who doesn't have a vintage commercial a whirlpool, of course,

0:22:12.280 --> 0:22:14.040
<v Speaker 2>and they are front and center today we're watching the

0:22:14.080 --> 0:22:17.200
<v Speaker 2>share price down about fourteen percent here. What we love

0:22:17.240 --> 0:22:19.760
<v Speaker 2>about these kinds of companies is they can tell us

0:22:19.760 --> 0:22:22.520
<v Speaker 2>so much about what's going on, certainly in the minds

0:22:22.560 --> 0:22:24.280
<v Speaker 2>of the US consumer and what's going on in the

0:22:24.400 --> 0:22:28.040
<v Speaker 2>US economy. And this is a great conversation, especially tim

0:22:28.080 --> 0:22:29.119
<v Speaker 2>if you think about it. On a day where we

0:22:29.200 --> 0:22:31.280
<v Speaker 2>got GDP, we expected it to be hot, and it

0:22:31.320 --> 0:22:32.600
<v Speaker 2>came in even hotter than expected.

0:22:32.720 --> 0:22:35.480
<v Speaker 4>In fact, Dreasury Secretary Jenny Yellen just in the last

0:22:35.480 --> 0:22:38.600
<v Speaker 4>couple of hours telling Bloomberg exclusively that the surge that

0:22:38.600 --> 0:22:40.919
<v Speaker 4>we're seeing in longer term bond yields in recent months,

0:22:41.119 --> 0:22:44.159
<v Speaker 4>that's a reflection of the strong US economy, not of

0:22:44.200 --> 0:22:46.959
<v Speaker 4>a jump in government borrowing driven by that widening fiscal deficit.

0:22:47.000 --> 0:22:48.840
<v Speaker 2>All right, so good to know. And that GDP report

0:22:48.880 --> 0:22:50.800
<v Speaker 2>for the third quarter, it was fueled by surge and

0:22:50.800 --> 0:22:53.840
<v Speaker 2>consumer spending. So let's get to our guests worl Pool Corporation,

0:22:53.960 --> 0:22:57.760
<v Speaker 2>Mark Bitzer, he is with us. He is chairman, he

0:22:57.880 --> 0:23:00.919
<v Speaker 2>is president and CEO of Worldpool, and he joins us

0:23:00.960 --> 0:23:04.840
<v Speaker 2>on Zoom from Benton Harbor, Michigan. Mark, it is good

0:23:04.840 --> 0:23:08.160
<v Speaker 2>to have you back with us. Your company. You came

0:23:08.200 --> 0:23:10.480
<v Speaker 2>out and you trimmed your full year profit outlook, amen,

0:23:10.560 --> 0:23:13.720
<v Speaker 2>and uptick in promotions. Investors noticed, and the stock is

0:23:13.760 --> 0:23:18.040
<v Speaker 2>down the most and to the lowest since twenty twenty.

0:23:18.240 --> 0:23:21.800
<v Speaker 2>So investors definitely, you know, are upset about what they

0:23:21.840 --> 0:23:24.399
<v Speaker 2>heard from you guys. First of all, let's take the

0:23:24.400 --> 0:23:28.119
<v Speaker 2>big picture. What's it like operating in today's environment right now?

0:23:29.400 --> 0:23:32.040
<v Speaker 8>Yeah, first of all, Krolyn and thanks for having me

0:23:32.080 --> 0:23:34.800
<v Speaker 8>back on the show. I mean, what we basically communicate.

0:23:34.840 --> 0:23:38.000
<v Speaker 8>Today is a third quarter which I would still describe

0:23:38.000 --> 0:23:41.080
<v Speaker 8>as pretty solid results that we year were year we.

0:23:41.040 --> 0:23:41.880
<v Speaker 9>Grew our business.

0:23:42.600 --> 0:23:45.000
<v Speaker 8>We hadn't grown our business for six quarters in a row,

0:23:45.040 --> 0:23:47.960
<v Speaker 8>and now we grew our business movement three percent revenue growth,

0:23:48.000 --> 0:23:52.119
<v Speaker 8>We expanded market share, and we expanded our marchs and

0:23:52.119 --> 0:23:56.120
<v Speaker 8>by about one hundred basis points. But yes, we trimmed

0:23:56.119 --> 0:24:00.440
<v Speaker 8>our forecast. Technically not on my ongoing EPA because we

0:24:00.480 --> 0:24:03.280
<v Speaker 8>also had some text benefits, but we as opposed to

0:24:03.359 --> 0:24:07.280
<v Speaker 8>seven point seven and a quarter EBIT margin, we lowered

0:24:07.280 --> 0:24:09.399
<v Speaker 8>it to six and a quarter to six and a half.

0:24:09.880 --> 0:24:14.080
<v Speaker 8>So that is trimming the EBIT margin, and the market reacted.

0:24:14.359 --> 0:24:17.719
<v Speaker 8>You could in many ways argue probably overacted, but it

0:24:17.760 --> 0:24:20.959
<v Speaker 8>is what it is. But I think that's the essentially

0:24:20.960 --> 0:24:23.880
<v Speaker 8>what happened. The underlying results which we had I would

0:24:23.920 --> 0:24:26.680
<v Speaker 8>still consider very solid and particularly compared to the pre

0:24:26.800 --> 0:24:30.080
<v Speaker 8>COVID levels and also compared to Q two where we

0:24:30.160 --> 0:24:34.000
<v Speaker 8>essentially went sideways. But in all transparency, we expected our

0:24:34.080 --> 0:24:37.200
<v Speaker 8>margins to continue to improve and instead of that, by

0:24:37.200 --> 0:24:41.080
<v Speaker 8>basic move sideways. And I think that's what we see today.

0:24:41.119 --> 0:24:45.600
<v Speaker 8>A lot of reactions out there underneath that that's probably

0:24:45.600 --> 0:24:48.879
<v Speaker 8>getting to your broader question about the consumer. You know,

0:24:48.960 --> 0:24:52.359
<v Speaker 8>the consumer right now in our industry we see strong

0:24:52.520 --> 0:24:55.959
<v Speaker 8>replacement demand I even products breakdown and you have more

0:24:55.960 --> 0:24:59.520
<v Speaker 8>applients usage to post COVID. But the discretionary side of

0:24:59.520 --> 0:25:02.879
<v Speaker 8>a consumer, which is so much driven by consumer confidence,

0:25:03.160 --> 0:25:05.919
<v Speaker 8>that is the soft part of a business. That is

0:25:05.960 --> 0:25:09.080
<v Speaker 8>also the inherently more attractive part of a business because

0:25:09.080 --> 0:25:11.880
<v Speaker 8>it comes with higher march in the higher mix. So

0:25:11.920 --> 0:25:15.120
<v Speaker 8>we see right now a pretty heavy shift of consumer

0:25:15.160 --> 0:25:19.320
<v Speaker 8>spending towards replacement side and lesser to a big discretionary purchase.

0:25:21.280 --> 0:25:23.439
<v Speaker 4>That's interesting and that that makes sense given you know

0:25:23.480 --> 0:25:27.120
<v Speaker 4>what else we're hearing with the economy mark. Where else

0:25:27.160 --> 0:25:29.919
<v Speaker 4>are you seeing when it comes to the consumer in

0:25:29.960 --> 0:25:32.200
<v Speaker 4>the US weakness when it comes to consumer spending? Is

0:25:32.240 --> 0:25:34.520
<v Speaker 4>there certain categories that you can outline for us where

0:25:34.520 --> 0:25:37.760
<v Speaker 4>you're seeing weakness? Are there geographies? Is it the higher

0:25:37.880 --> 0:25:41.320
<v Speaker 4>end consumer that's that's actually struggling more than a consumer

0:25:41.400 --> 0:25:43.320
<v Speaker 4>you know in the middle or lower end. Tell us,

0:25:43.359 --> 0:25:45.359
<v Speaker 4>tell us what you're learning and what you're seeing.

0:25:46.280 --> 0:25:48.280
<v Speaker 8>Yeah, and again it comes back to my early comment

0:25:48.359 --> 0:25:51.160
<v Speaker 8>about replacement demand. You know, a replacement demand, just put

0:25:51.200 --> 0:25:54.359
<v Speaker 8>yourself in consumer shoes, if you have a washer or

0:25:54.359 --> 0:25:56.359
<v Speaker 8>refugeral breaking down, you want to have it replaced with

0:25:56.359 --> 0:26:00.159
<v Speaker 8>two days. You don't do a big shopping around. Then

0:26:00.200 --> 0:26:03.360
<v Speaker 8>a mix up you want to replace. So that is

0:26:03.560 --> 0:26:06.520
<v Speaker 8>just one on one sale, which again is typically not

0:26:06.560 --> 0:26:11.160
<v Speaker 8>a very mixed or margin tractive business. The discretionary side,

0:26:11.200 --> 0:26:14.080
<v Speaker 8>where people plan for a new kitchen or remodel house,

0:26:14.320 --> 0:26:17.240
<v Speaker 8>is the soft part right now, and that's the much

0:26:17.400 --> 0:26:20.800
<v Speaker 8>richer part of it. So in general terms, you could say, yeah,

0:26:20.840 --> 0:26:23.240
<v Speaker 8>there's a little bit of a trading down on a

0:26:23.280 --> 0:26:28.120
<v Speaker 8>consumer landscape. There's a segment of call it a premium consumer,

0:26:28.160 --> 0:26:31.320
<v Speaker 8>which is pretty resilient, but it's kind of a big

0:26:31.359 --> 0:26:33.720
<v Speaker 8>mass in between where you just don't see trading up.

0:26:33.880 --> 0:26:35.840
<v Speaker 8>If it all right now, you just see more trading

0:26:35.880 --> 0:26:39.879
<v Speaker 8>down coupled with, you know, a promotion environment which we

0:26:40.200 --> 0:26:43.000
<v Speaker 8>described as return back to pre COVID levels.

0:26:43.600 --> 0:26:46.800
<v Speaker 2>Well, as a consumer, I'm saying, yay, promotion it, Mark,

0:26:46.880 --> 0:26:48.840
<v Speaker 2>I'm going to be quite honest with you, but it

0:26:48.880 --> 0:26:51.120
<v Speaker 2>does say something to kind of move the needle right

0:26:51.160 --> 0:26:55.440
<v Speaker 2>to get consumers kind of off the thinking area into

0:26:55.480 --> 0:26:59.960
<v Speaker 2>the actual you know, buying of something. So how aggressive

0:27:00.080 --> 0:27:03.720
<v Speaker 2>are your promotions, and are you anticipating that in terms

0:27:03.720 --> 0:27:06.600
<v Speaker 2>of maybe some weakness and the need for promotions, that

0:27:06.640 --> 0:27:09.360
<v Speaker 2>this continues into well into twenty twenty four.

0:27:09.760 --> 0:27:13.120
<v Speaker 8>Yeah, And Inurnes called what we refer to is we

0:27:13.200 --> 0:27:17.080
<v Speaker 8>consider a promotion environment as having normalized, ie call it

0:27:17.200 --> 0:27:20.959
<v Speaker 8>past tense, which also implies we expected stabilized going forward.

0:27:21.440 --> 0:27:25.479
<v Speaker 8>So in terms of the depth of a duration of promotion,

0:27:25.640 --> 0:27:28.680
<v Speaker 8>this is not any different from pre COVID and frankly,

0:27:28.840 --> 0:27:32.800
<v Speaker 8>it is something which we expected, but it happened and

0:27:32.880 --> 0:27:35.320
<v Speaker 8>occurred maybe one or two quarters early when we were

0:27:35.320 --> 0:27:39.080
<v Speaker 8>originally anticipated. And that again comes fully back to the

0:27:39.119 --> 0:27:43.639
<v Speaker 8>discretionary side of the demand, post mortgage rate increases, post

0:27:43.720 --> 0:27:48.400
<v Speaker 8>abvious horrible world news messages that tumbled pretty much call

0:27:48.480 --> 0:27:52.200
<v Speaker 8>it in Q two, and consumer confidence ultimately drove that

0:27:52.520 --> 0:27:55.160
<v Speaker 8>lower discretion of demand, which in turn drove a higher

0:27:55.160 --> 0:27:56.800
<v Speaker 8>promotion intensity and the environment.

0:27:57.600 --> 0:27:59.680
<v Speaker 4>What about the other part of your business, the part

0:27:59.720 --> 0:28:05.040
<v Speaker 4>about workers attracting and retaining talent costs that you have

0:28:05.440 --> 0:28:10.119
<v Speaker 4>in terms of buying the equipment necessary to build these machines.

0:28:10.160 --> 0:28:12.959
<v Speaker 4>How are wages for whirldpool workers right now? Are they

0:28:13.040 --> 0:28:13.760
<v Speaker 4>up yere overy year?

0:28:15.000 --> 0:28:15.200
<v Speaker 2>Yeah?

0:28:15.240 --> 0:28:17.400
<v Speaker 8>So, first of all do to put in a broader context.

0:28:18.080 --> 0:28:19.919
<v Speaker 8>As you know, over the last three years, we were

0:28:19.920 --> 0:28:22.160
<v Speaker 8>not only concerned about costs, we were also concerned about

0:28:22.160 --> 0:28:25.520
<v Speaker 8>resilience and the strength of our supply chain. The latter

0:28:25.560 --> 0:28:28.560
<v Speaker 8>part we basically have I would say pretty much fully resolved.

0:28:28.560 --> 0:28:32.000
<v Speaker 8>Our supply chain is intact. We don't have major availability

0:28:32.040 --> 0:28:35.239
<v Speaker 8>issues to that make a check mark behind it. On

0:28:35.280 --> 0:28:37.679
<v Speaker 8>the cost site, Over the last couple of years, we

0:28:37.720 --> 0:28:41.600
<v Speaker 8>saw the biggest increase of cost on basically raw material

0:28:41.640 --> 0:28:45.200
<v Speaker 8>and transport. Transport has come down quite a bit, and

0:28:45.280 --> 0:28:48.200
<v Speaker 8>raw materials are starting to trend down and that is

0:28:48.240 --> 0:28:51.800
<v Speaker 8>a favorable trend which we observe particular second half of ISSUA,

0:28:51.840 --> 0:28:55.040
<v Speaker 8>and we also expect into next year well wage side,

0:28:55.680 --> 0:28:59.440
<v Speaker 8>and again that is more driven by of our US factories.

0:28:59.480 --> 0:29:02.600
<v Speaker 8>One is unitize me once are non unitied, we basically

0:29:02.680 --> 0:29:06.760
<v Speaker 8>have every year wage adjustment, and we in phase of

0:29:06.800 --> 0:29:08.240
<v Speaker 8>a labor shortage.

0:29:08.320 --> 0:29:09.240
<v Speaker 9>In particular in.

0:29:09.160 --> 0:29:12.600
<v Speaker 8>Twenty one and twenty two, we did already fairly significant

0:29:12.680 --> 0:29:15.920
<v Speaker 8>moves on that wage side. So I would say this

0:29:16.080 --> 0:29:18.600
<v Speaker 8>year we're not confronted with a massive wage increase. We

0:29:18.680 --> 0:29:22.400
<v Speaker 8>still of course do year we year increases and that

0:29:22.480 --> 0:29:24.760
<v Speaker 8>kind of helps us dealing with a labor shortage, and

0:29:24.840 --> 0:29:27.400
<v Speaker 8>right now, I would say across the board, maybe with

0:29:27.520 --> 0:29:31.120
<v Speaker 8>some fewer region exception, we're pretty well staffed. And the

0:29:31.200 --> 0:29:33.880
<v Speaker 8>labor shortage it's a lot less of a nasue than

0:29:33.880 --> 0:29:35.200
<v Speaker 8>it was, for example, two years ago.

0:29:37.280 --> 0:29:39.200
<v Speaker 2>Hey, Mark, So what do you make of when we

0:29:39.200 --> 0:29:41.800
<v Speaker 2>get the retail sales numbers that come out and it

0:29:41.840 --> 0:29:44.880
<v Speaker 2>shows a really strong consumer and which kind of surprises

0:29:44.920 --> 0:29:48.640
<v Speaker 2>everybody because we keep talking about student loan payments or

0:29:48.840 --> 0:29:51.640
<v Speaker 2>car payments that are going to slow down the consumer.

0:29:51.880 --> 0:29:54.920
<v Speaker 2>I see what you said about replacement versus discretionary, But

0:29:54.960 --> 0:29:58.920
<v Speaker 2>does that retail sales data sometimes surprise you? Do you

0:29:59.520 --> 0:30:03.360
<v Speaker 2>when people say resilient consumer, does it kind of say, well, resilient,

0:30:03.440 --> 0:30:04.520
<v Speaker 2>but maybe not so much.

0:30:05.840 --> 0:30:08.760
<v Speaker 8>Yeah, And Carol, I mean I would say, I think

0:30:08.840 --> 0:30:11.720
<v Speaker 8>you need to move from a headline into the details.

0:30:12.880 --> 0:30:16.320
<v Speaker 8>And yeah, with consumer spending, and that's confirmed. The question

0:30:16.360 --> 0:30:18.520
<v Speaker 8>is on what is with consumer spending? And we saw

0:30:18.600 --> 0:30:22.719
<v Speaker 8>there's a lot of spending on services. Restaurant courts have

0:30:22.760 --> 0:30:24.920
<v Speaker 8>gone up, traveler has gone up quite a bit.

0:30:26.160 --> 0:30:28.480
<v Speaker 9>Our part of a business consumer durable.

0:30:28.680 --> 0:30:31.800
<v Speaker 8>And again I'm talking about discretionary side, not the replacement site.

0:30:32.520 --> 0:30:35.920
<v Speaker 8>For most families, buying a washing machine or remodeling kitchen

0:30:36.040 --> 0:30:39.080
<v Speaker 8>is a very significant part of a disposable income. You

0:30:39.160 --> 0:30:41.920
<v Speaker 8>only do this expenditure if you have confidence in your

0:30:41.920 --> 0:30:46.360
<v Speaker 8>economic future and a broader environment and consumer confidence, and

0:30:46.520 --> 0:30:49.120
<v Speaker 8>you can look at whatever index that is one which

0:30:49.280 --> 0:30:51.960
<v Speaker 8>kind of call it. April may dropped off pretty sharply.

0:30:52.560 --> 0:30:56.400
<v Speaker 8>So yes, I do CBO for consumer spending. I think

0:30:56.480 --> 0:31:00.680
<v Speaker 8>more durable categories is a slightly different picture on the

0:31:00.800 --> 0:31:04.640
<v Speaker 8>long term, big disposable items of big ticket items, where's

0:31:04.720 --> 0:31:07.600
<v Speaker 8>some reluctance of the discretionary side. Again, replacement site is

0:31:07.680 --> 0:31:09.760
<v Speaker 8>very solid, but on a discretionary side is soft.

0:31:10.400 --> 0:31:13.400
<v Speaker 2>Do you guys talk a lot about a recession coming,

0:31:13.920 --> 0:31:16.120
<v Speaker 2>you know, it's been you know, coming for two years,

0:31:17.000 --> 0:31:18.920
<v Speaker 2>and some would say, listen, we've already had you know,

0:31:18.960 --> 0:31:20.680
<v Speaker 2>certain parts of the market have seen you know, or

0:31:20.680 --> 0:31:23.920
<v Speaker 2>certain parts of our economy have seen it. But what's

0:31:23.960 --> 0:31:26.400
<v Speaker 2>your best guess as someone who runs a company, You've

0:31:26.400 --> 0:31:28.600
<v Speaker 2>seen so many different you know, we've gone through a

0:31:28.680 --> 0:31:31.120
<v Speaker 2>very tough market cycle, certainly coming off the pandemic that

0:31:31.240 --> 0:31:32.240
<v Speaker 2>was bad and then.

0:31:32.120 --> 0:31:33.280
<v Speaker 10>It was actually pretty good.

0:31:33.280 --> 0:31:36.280
<v Speaker 2>People were doing things, especially on their homes. So do

0:31:36.360 --> 0:31:39.080
<v Speaker 2>you think a recession is likely in the United States,

0:31:39.120 --> 0:31:41.360
<v Speaker 2>your biggest market here, certainly by revenue.

0:31:41.400 --> 0:31:42.160
<v Speaker 9>Yeah.

0:31:42.600 --> 0:31:44.120
<v Speaker 8>First of all, I would start with a cabin There's

0:31:44.160 --> 0:31:47.040
<v Speaker 8>probably a lot more people more confident about that subject

0:31:47.080 --> 0:31:50.640
<v Speaker 8>than I am. So the way I would look at it,

0:31:51.120 --> 0:31:54.400
<v Speaker 8>our company in many ways is a cannery in the

0:31:54.480 --> 0:31:56.480
<v Speaker 8>coal mine, or we see certain trends earlier.

0:31:56.480 --> 0:31:58.880
<v Speaker 9>What I mean with that, we saw the.

0:31:58.800 --> 0:32:02.520
<v Speaker 8>Cost inflation in our business a lot earlier when most

0:32:02.560 --> 0:32:06.560
<v Speaker 8>companies saw it the same time. We saw the beginning

0:32:06.640 --> 0:32:08.960
<v Speaker 8>the cost deflation a little bit earlier, and we probably

0:32:09.000 --> 0:32:12.360
<v Speaker 8>also see the kind of a normalized consumer promotion environment

0:32:12.360 --> 0:32:15.480
<v Speaker 8>a little bit early. So most of the broad economy

0:32:15.520 --> 0:32:17.720
<v Speaker 8>sees we tend to see maybe call it three to

0:32:17.800 --> 0:32:21.480
<v Speaker 8>six months earlier. With that in mind, you know, it's

0:32:21.560 --> 0:32:24.760
<v Speaker 8>kind of I think broader terms, the US economy is

0:32:25.080 --> 0:32:29.760
<v Speaker 8>more resilient that most people thought. So from that perspective,

0:32:30.040 --> 0:32:33.640
<v Speaker 8>I personally do not see as an air for deep recession.

0:32:34.040 --> 0:32:37.440
<v Speaker 8>Couper be is something shallow. Yes, I think the key

0:32:37.520 --> 0:32:40.000
<v Speaker 8>element will be going forward to is you know, when

0:32:40.200 --> 0:32:44.160
<v Speaker 8>when will the FED signal kind of a stabilization of

0:32:44.520 --> 0:32:48.000
<v Speaker 8>a plateau of interest rates that is a big element.

0:32:48.080 --> 0:32:50.560
<v Speaker 8>And then, of course, what is a little bit more

0:32:50.560 --> 0:32:53.680
<v Speaker 8>difficult to answer when do you when do all the

0:32:53.840 --> 0:32:58.640
<v Speaker 8>horrible world news become a little bit more less or

0:32:59.000 --> 0:33:01.480
<v Speaker 8>or are we getting number against it? So that's for

0:33:01.560 --> 0:33:04.600
<v Speaker 8>consumer confidence part of it. But again from a person perspective,

0:33:05.400 --> 0:33:08.040
<v Speaker 8>we don't expect a big boom, but we don't expect

0:33:08.480 --> 0:33:13.120
<v Speaker 8>the scenario for deeper sessions. We're prepared to very small,

0:33:13.320 --> 0:33:16.240
<v Speaker 8>modest growth in our industry, but we're also prepared to

0:33:16.240 --> 0:33:17.480
<v Speaker 8>deal with a shallow recession.

0:33:19.000 --> 0:33:22.240
<v Speaker 4>Mark on that subject of everything that's happening around the world,

0:33:22.320 --> 0:33:26.360
<v Speaker 4>our focus certainly not nom Yeah, and our focus certainly

0:33:26.400 --> 0:33:28.000
<v Speaker 4>on the Middle East in addition to other parts of

0:33:28.040 --> 0:33:30.040
<v Speaker 4>the world. But there's also the business side of this,

0:33:30.120 --> 0:33:32.840
<v Speaker 4>which is oil prices. And I'm wondering how you're watching

0:33:32.960 --> 0:33:35.480
<v Speaker 4>energy markets, how you're watching oil prices, and if we

0:33:35.520 --> 0:33:37.120
<v Speaker 4>do see a spike in oil price, is what that

0:33:37.200 --> 0:33:38.440
<v Speaker 4>does to your business?

0:33:38.960 --> 0:33:39.160
<v Speaker 9>Yeah?

0:33:39.200 --> 0:33:43.800
<v Speaker 8>And then and let me maybe a radio cause maybe

0:33:43.840 --> 0:33:46.680
<v Speaker 8>not a perfect form to comment on this horrific attax,

0:33:46.760 --> 0:33:49.640
<v Speaker 8>and the subject can subsequent human tragedy coming out of

0:33:49.640 --> 0:33:52.160
<v Speaker 8>this one. So it's kind of difficult to move from

0:33:52.160 --> 0:33:53.400
<v Speaker 8>that to economic impact.

0:33:54.080 --> 0:33:56.840
<v Speaker 9>Having said that, of course varies.

0:33:56.960 --> 0:34:00.680
<v Speaker 8>You know, the entire Middle East situation if it would

0:34:00.800 --> 0:34:03.720
<v Speaker 8>further escalate, has some risk on the oil prices. Again,

0:34:03.720 --> 0:34:07.840
<v Speaker 8>where's a big if it further escalates in an uncontrolled manner,

0:34:08.719 --> 0:34:10.919
<v Speaker 8>as you've seen the last two days the oil price

0:34:11.000 --> 0:34:15.120
<v Speaker 8>from initial spike that came down a little bit and

0:34:15.560 --> 0:34:19.279
<v Speaker 8>right now in our internal forecast. But again there's people

0:34:19.320 --> 0:34:21.720
<v Speaker 8>who probably know a lot more about it. We expect

0:34:21.760 --> 0:34:24.680
<v Speaker 8>also stabilization sideway to move off the oil, but it's

0:34:26.000 --> 0:34:30.319
<v Speaker 8>a lot depends on will there be stability in what

0:34:30.400 --> 0:34:33.520
<v Speaker 8>is an extremely difficult Middle East environment.

0:34:34.239 --> 0:34:37.479
<v Speaker 2>No, absolutely, Mark, We so appreciate your time. You've always

0:34:37.480 --> 0:34:41.160
<v Speaker 2>been so generous, especially throughout the pandemic coming off of it,

0:34:41.200 --> 0:34:43.160
<v Speaker 2>trying to help make sense of that cycle. And we

0:34:43.200 --> 0:34:46.040
<v Speaker 2>really appreciate your time trying to understand what's going on

0:34:46.280 --> 0:34:49.600
<v Speaker 2>and really appreciate it. Mark Bitzer. He is chairman, president

0:34:49.600 --> 0:34:52.440
<v Speaker 2>and CEO of World Fool, joining us on Zoom from

0:34:52.480 --> 0:34:55.840
<v Speaker 2>Benton Harbor, Michigan. A great gauge on what's going on

0:34:55.920 --> 0:34:58.319
<v Speaker 2>in the economy at a time when there is so

0:34:58.480 --> 0:35:02.560
<v Speaker 2>much heavy news, so much on really appreciate wat's more

0:35:02.560 --> 0:35:04.640
<v Speaker 2>to come. Right here on BusinessWeek.

0:35:05.800 --> 0:35:09.399
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:35:09.400 --> 0:35:12.759
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

0:35:12.840 --> 0:35:16.880
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business App,

0:35:17.160 --> 0:35:20.840
<v Speaker 1>or watch us live on YouTube today.

0:35:20.840 --> 0:35:22.480
<v Speaker 2>It's a gift go to Schwab because this is where

0:35:22.520 --> 0:35:26.120
<v Speaker 2>we find ourselves at Impact twenty twenty three. There's so

0:35:26.200 --> 0:35:28.359
<v Speaker 2>much going on, a good reason why investors are maze

0:35:28.360 --> 0:35:30.440
<v Speaker 2>that something hasn't broken in the economy yet because the

0:35:30.480 --> 0:35:33.160
<v Speaker 2>last time US government bond yields climb so far, so fast,

0:35:33.719 --> 0:35:36.239
<v Speaker 2>the nation plunged into back to back recession. So that

0:35:36.400 --> 0:35:38.600
<v Speaker 2>is part of kind of our backdrop. Let's get to

0:35:38.640 --> 0:35:41.279
<v Speaker 2>it though. We are here at Philadelphia, at the Philadelphia

0:35:41.280 --> 0:35:44.040
<v Speaker 2>Convention Center, at Schwab Impact twenty twenty three and with

0:35:44.120 --> 0:35:47.319
<v Speaker 2>us as Rick Worster, he's president of Charles Schwab. I

0:35:47.360 --> 0:35:48.920
<v Speaker 2>want to say thank you for joining us, but thank

0:35:48.920 --> 0:35:49.880
<v Speaker 2>you for having us.

0:35:49.920 --> 0:35:52.160
<v Speaker 10>Welk, thank you for having me on. It so delightful

0:35:52.160 --> 0:35:52.600
<v Speaker 10>to be here.

0:35:52.800 --> 0:35:54.640
<v Speaker 2>It's great to have you here in a day where

0:35:54.680 --> 0:35:56.480
<v Speaker 2>I kind of laugh with you. It's a shame nothing's

0:35:56.560 --> 0:36:00.800
<v Speaker 2>going on, but it's a really interesting environment geo. Politically,

0:36:00.960 --> 0:36:03.759
<v Speaker 2>obviously we're front and center watching what's going on around

0:36:03.760 --> 0:36:06.960
<v Speaker 2>the world, but also within the investment environment, how do

0:36:07.040 --> 0:36:10.760
<v Speaker 2>you make sense you and your team back at SWAB

0:36:10.800 --> 0:36:13.719
<v Speaker 2>about kind of how to prioritize what investors are going

0:36:13.760 --> 0:36:15.399
<v Speaker 2>to care most about and what's going to impact your

0:36:15.440 --> 0:36:16.319
<v Speaker 2>world specifically.

0:36:16.680 --> 0:36:19.040
<v Speaker 10>Sure well, certainly when we think about the global events,

0:36:19.040 --> 0:36:21.640
<v Speaker 10>the first thing I think about is the human suffering

0:36:21.680 --> 0:36:23.799
<v Speaker 10>and the difficulties that a lot of people have had

0:36:23.840 --> 0:36:29.879
<v Speaker 10>to endure recently. From a market standpoint, we want that

0:36:30.000 --> 0:36:33.239
<v Speaker 10>volatility can be challenging to clients, and one of the

0:36:33.280 --> 0:36:35.800
<v Speaker 10>things that we say in an environment like this is

0:36:35.840 --> 0:36:38.280
<v Speaker 10>seek out an advisor. And we're sitting here, of course,

0:36:38.320 --> 0:36:41.920
<v Speaker 10>at our thirty third annual Impact Conference for advisors, and

0:36:42.560 --> 0:36:44.880
<v Speaker 10>they help clients thrive through environments like this. So it

0:36:44.960 --> 0:36:48.120
<v Speaker 10>is a challenging environment for the world. Certainly, it creates

0:36:48.200 --> 0:36:51.759
<v Speaker 10>uncertainty and some volatility, but I think advisors can help

0:36:51.760 --> 0:36:53.480
<v Speaker 10>a lot of our clients through periods like this.

0:36:53.640 --> 0:36:55.400
<v Speaker 4>What are you hearing from advisors right now about the

0:36:55.480 --> 0:36:57.680
<v Speaker 4>questions that their clients have. I mean, we're not only

0:36:57.680 --> 0:36:59.560
<v Speaker 4>in a challenging world for financial markets, but we're in

0:36:59.600 --> 0:37:03.000
<v Speaker 4>a challenge world for advisors. They're robo advisors. I mean,

0:37:03.000 --> 0:37:05.960
<v Speaker 4>SCHWAP has its own robo advisor with shrob intelligence portfolio.

0:37:06.040 --> 0:37:09.040
<v Speaker 4>What are you hearing from these people whose businesses are

0:37:09.120 --> 0:37:10.080
<v Speaker 4>being challenged right now?

0:37:10.400 --> 0:37:12.920
<v Speaker 10>Well, the thing I would say about the advisor market

0:37:12.960 --> 0:37:15.880
<v Speaker 10>is that there's a bull market for advice more and

0:37:15.920 --> 0:37:18.320
<v Speaker 10>more clients because of everything that's going on in the world,

0:37:18.360 --> 0:37:21.439
<v Speaker 10>because of what's happening in markets, because people are trying

0:37:21.440 --> 0:37:26.040
<v Speaker 10>to integrate markets into taxes and their trusts, their states,

0:37:26.080 --> 0:37:29.319
<v Speaker 10>passing wealth along. There is a bull market for help

0:37:29.360 --> 0:37:31.680
<v Speaker 10>and guidance, and so it's a market in which advisors

0:37:32.280 --> 0:37:35.240
<v Speaker 10>are thriving and the area is really growing.

0:37:35.800 --> 0:37:38.680
<v Speaker 2>Rick, what's the most interesting demographic in terms of the

0:37:38.680 --> 0:37:41.080
<v Speaker 2>investing public right now for you guys, Well.

0:37:40.960 --> 0:37:42.960
<v Speaker 10>To me, it's got to be the baby boomers. The

0:37:42.960 --> 0:37:45.759
<v Speaker 10>baby boomers have amassed a lot of wealth, and more

0:37:45.800 --> 0:37:48.000
<v Speaker 10>and more are retiring every day, and they want that

0:37:48.080 --> 0:37:50.400
<v Speaker 10>help and guidance to help them get through retirement and

0:37:50.480 --> 0:37:52.920
<v Speaker 10>navigate all the things in front of them. So, to me,

0:37:53.000 --> 0:37:56.640
<v Speaker 10>that's the most interesting demographic. But at SCHWAB, we want

0:37:56.680 --> 0:37:59.279
<v Speaker 10>to meet the needs of every demographic. Whether it's a

0:37:59.320 --> 0:38:03.400
<v Speaker 10>young investor, a baby boomer, we need to be exceptional

0:38:03.440 --> 0:38:05.640
<v Speaker 10>at meeting the needs of all of those different demographics.

0:38:05.760 --> 0:38:08.040
<v Speaker 2>Yeah, it's kind of interesting, right for like a younger investor.

0:38:08.280 --> 0:38:10.040
<v Speaker 2>We talk a lot about We had a guest on

0:38:10.760 --> 0:38:13.280
<v Speaker 2>this past week of just you know, trying to assess

0:38:13.400 --> 0:38:16.080
<v Speaker 2>are we in a recession? And you know, while technically

0:38:16.680 --> 0:38:19.719
<v Speaker 2>the numbers that we've got growth in the US, you know,

0:38:19.920 --> 0:38:24.080
<v Speaker 2>strong consumer spending numbers, still, retail sales numbers, employment is strong,

0:38:24.320 --> 0:38:26.960
<v Speaker 2>employment is strong. Having said that, she said, you know,

0:38:27.200 --> 0:38:30.799
<v Speaker 2>I'm coming from Wisconsin again, somebody who manages money. She said, Yep,

0:38:30.840 --> 0:38:33.520
<v Speaker 2>they're working, but folks can't buy a home because they

0:38:33.520 --> 0:38:35.759
<v Speaker 2>can't afford it with the mortgage rates. They've got a

0:38:35.840 --> 0:38:38.800
<v Speaker 2>thousand dollars a month car payments. So they in essence

0:38:38.880 --> 0:38:41.360
<v Speaker 2>feel like it's a recession for them. So I'm just

0:38:41.440 --> 0:38:45.319
<v Speaker 2>curious from your people who want to invest with you

0:38:45.400 --> 0:38:48.960
<v Speaker 2>guys and work on your platforms. You know, what is

0:38:49.000 --> 0:38:51.520
<v Speaker 2>it that they're doing looking to save money, conserve principle,

0:38:51.760 --> 0:38:53.719
<v Speaker 2>or be more aggressive in this environment because they see

0:38:53.760 --> 0:38:55.680
<v Speaker 2>some opportunities amid the volatility.

0:38:56.000 --> 0:38:58.120
<v Speaker 10>Well, first, the first part of the question there's no

0:38:58.239 --> 0:39:01.000
<v Speaker 10>question this environment has been difficult called for investors and

0:39:01.000 --> 0:39:03.399
<v Speaker 10>difficult for people trying to live in the world. There's

0:39:03.440 --> 0:39:06.080
<v Speaker 10>been a lot of inflation the uh you know, the

0:39:06.120 --> 0:39:10.000
<v Speaker 10>FED has raised interest rates dramatically and quickly, but that

0:39:10.120 --> 0:39:12.960
<v Speaker 10>was after letting inflation run a little bit, and so

0:39:13.000 --> 0:39:17.319
<v Speaker 10>it has squeezed individuals. At the same time, markets are

0:39:17.480 --> 0:39:19.640
<v Speaker 10>not that far away, particularly the S and P or

0:39:20.040 --> 0:39:22.239
<v Speaker 10>the NASTAK not far away from all time high. So

0:39:22.280 --> 0:39:25.040
<v Speaker 10>there is a lot of wealth being created along the way.

0:39:25.560 --> 0:39:28.879
<v Speaker 10>And from our perspective, we're here to solve to serve

0:39:28.920 --> 0:39:32.600
<v Speaker 10>all investors. Our goal is to help clients navigate their

0:39:32.640 --> 0:39:35.239
<v Speaker 10>financial life, to make them better off and help them

0:39:35.280 --> 0:39:36.120
<v Speaker 10>get to where they want to be.

0:39:36.320 --> 0:39:38.800
<v Speaker 2>Do they want to be more conservative in this like,

0:39:38.840 --> 0:39:40.920
<v Speaker 2>I'm just curious in an environment where we talk, you know,

0:39:40.960 --> 0:39:43.360
<v Speaker 2>a money market pays you, you know what everybody keeps.

0:39:43.160 --> 0:39:44.280
<v Speaker 4>Saying more than five percent?

0:39:44.400 --> 0:39:46.480
<v Speaker 2>Why not put it there right without the risk? I'm

0:39:46.480 --> 0:39:48.360
<v Speaker 2>just curious what you're seeing in terms of those trends.

0:39:48.440 --> 0:39:50.720
<v Speaker 10>I would say that the call volumes on our fixed

0:39:50.719 --> 0:39:53.080
<v Speaker 10>income line have gone up ten times what they were

0:39:53.120 --> 0:39:56.239
<v Speaker 10>about eighteen months ago. So there's no question that there's

0:39:56.280 --> 0:39:58.279
<v Speaker 10>a lot of interest in yield right now, and why

0:39:58.320 --> 0:39:59.640
<v Speaker 10>not you can get a two and a half percent

0:39:59.680 --> 0:40:02.239
<v Speaker 10>really on the twenty year now on I think you

0:40:02.320 --> 0:40:04.400
<v Speaker 10>have to go back quite a while before that was

0:40:04.440 --> 0:40:04.880
<v Speaker 10>the case.

0:40:05.320 --> 0:40:07.400
<v Speaker 4>Kind of folts perfectly into my next question, which is

0:40:07.640 --> 0:40:10.760
<v Speaker 4>about the business and about cash in the business. Schwab

0:40:10.800 --> 0:40:13.560
<v Speaker 4>recently reported earnings deposits down twenty eight percent in the

0:40:13.560 --> 0:40:16.600
<v Speaker 4>third quarter, was better than analysts forecast, still though a

0:40:16.640 --> 0:40:18.840
<v Speaker 4>drop of more than two hundred and eighty four billion dollars.

0:40:19.800 --> 0:40:22.600
<v Speaker 4>How much money do you see staying in the Schwap

0:40:22.680 --> 0:40:25.960
<v Speaker 4>ecosystem right now, even if you know cash sleep is occurring,

0:40:26.760 --> 0:40:28.920
<v Speaker 4>but people can get you know, more than five percent

0:40:28.920 --> 0:40:29.720
<v Speaker 4>in money markets.

0:40:29.920 --> 0:40:32.040
<v Speaker 10>Well, what I would say is we want clients to

0:40:32.120 --> 0:40:34.759
<v Speaker 10>do the right thing for them in their situation. We

0:40:34.920 --> 0:40:37.480
<v Speaker 10>bring all you know, the clients leave cash in their accounts,

0:40:37.960 --> 0:40:39.879
<v Speaker 10>We leave it there until we know what they want

0:40:39.880 --> 0:40:41.720
<v Speaker 10>to do with it, and so they make a decision

0:40:41.760 --> 0:40:43.920
<v Speaker 10>that they want more yield, they should go and do that.

0:40:44.000 --> 0:40:46.480
<v Speaker 10>So the money leaving our bank, it's staying at SCHWAP,

0:40:46.760 --> 0:40:49.479
<v Speaker 10>it's going and buying government bonds, or it's going into

0:40:49.480 --> 0:40:52.040
<v Speaker 10>a money market fund. But that money is staying at

0:40:52.040 --> 0:40:54.480
<v Speaker 10>Schwab and it's going to places where it can earn

0:40:54.480 --> 0:40:55.360
<v Speaker 10>a higher yield.

0:40:55.160 --> 0:40:57.080
<v Speaker 4>Then why were deposits down so much if it's staying

0:40:57.080 --> 0:40:57.839
<v Speaker 4>at Schwab.

0:40:57.719 --> 0:40:59.799
<v Speaker 10>Because it's coming out of our bank and finding it's

0:41:00.120 --> 0:41:03.759
<v Speaker 10>into higher yielding money market funds or fixed income investments.

0:41:03.920 --> 0:41:06.520
<v Speaker 10>And that's exactly what we would want for clients. It's

0:41:06.560 --> 0:41:08.799
<v Speaker 10>not the best thing for our profits, but we want

0:41:08.800 --> 0:41:10.960
<v Speaker 10>the best thing that's for our clients, and so that

0:41:11.040 --> 0:41:13.000
<v Speaker 10>money movement is healthy for our clients.

0:41:13.239 --> 0:41:15.400
<v Speaker 2>Great banking key to revenue. Right, we know that right

0:41:15.440 --> 0:41:18.160
<v Speaker 2>from the last earnings report, is money still continuing to

0:41:18.239 --> 0:41:19.520
<v Speaker 2>come out of that unit?

0:41:19.960 --> 0:41:22.120
<v Speaker 10>Well, what I would say is that if you think

0:41:22.120 --> 0:41:24.239
<v Speaker 10>about what's happening, clients are looking at you know, if

0:41:24.239 --> 0:41:26.960
<v Speaker 10>you went back to when interest rates were quite low,

0:41:27.000 --> 0:41:29.000
<v Speaker 10>they would have a lot of cash in their portfolios

0:41:29.280 --> 0:41:31.279
<v Speaker 10>and they would say, there's no need to move this cash.

0:41:31.400 --> 0:41:32.640
<v Speaker 10>I'm just going to leave it here. It's going to

0:41:32.640 --> 0:41:34.719
<v Speaker 10>earn zero here, it's going to earn zero anywhere else.

0:41:35.360 --> 0:41:38.200
<v Speaker 10>As the Fed has lifted interest rates and yields are

0:41:38.200 --> 0:41:41.879
<v Speaker 10>now more attractive, people have looked at their balances and said, well, gosh,

0:41:41.920 --> 0:41:46.080
<v Speaker 10>why would I leave it here earning earning less unless

0:41:46.120 --> 0:41:48.520
<v Speaker 10>they need it to transact or they know they're going

0:41:48.560 --> 0:41:50.759
<v Speaker 10>to spend it on something. But for the portion of

0:41:50.800 --> 0:41:54.040
<v Speaker 10>their cash that they know is longer term cash, they

0:41:54.080 --> 0:41:56.960
<v Speaker 10>can get a better they can get more yields somewhere else.

0:41:57.200 --> 0:41:59.640
<v Speaker 10>So it's moved. And I would just wrap up by saying,

0:42:00.080 --> 0:42:02.040
<v Speaker 10>we think a lot of the movements occurred because that

0:42:02.080 --> 0:42:04.640
<v Speaker 10>yield's been high for a while, so people have made

0:42:04.680 --> 0:42:07.719
<v Speaker 10>that transition, and we're starting to see a strong deceleration

0:42:07.840 --> 0:42:09.200
<v Speaker 10>of the pace of cash realignment.

0:42:09.239 --> 0:42:11.200
<v Speaker 2>So it's still coming out, but at a slower pace,

0:42:11.280 --> 0:42:12.120
<v Speaker 2>much slower pace.

0:42:12.200 --> 0:42:14.799
<v Speaker 10>And in fact, last month was the first month where

0:42:14.800 --> 0:42:18.120
<v Speaker 10>in our bank sweep we saw a positive growth in

0:42:18.200 --> 0:42:20.280
<v Speaker 10>bank some more money coming into the bank than leaving

0:42:20.280 --> 0:42:21.839
<v Speaker 10>the bank for the first time in a while. So

0:42:22.800 --> 0:42:25.480
<v Speaker 10>from a business standpoint, that's positive. But again, what we

0:42:25.520 --> 0:42:27.680
<v Speaker 10>want is clients to find the right investment for them.

0:42:27.760 --> 0:42:29.480
<v Speaker 2>Does it make you nervous though, as we get ready

0:42:29.520 --> 0:42:33.320
<v Speaker 2>for a GDP report that's backward looking, mind you another

0:42:33.440 --> 0:42:36.040
<v Speaker 2>read on inflation that in terms of what that could

0:42:36.120 --> 0:42:40.319
<v Speaker 2>mean for monetary policy, we do think we're getting close

0:42:40.320 --> 0:42:43.400
<v Speaker 2>to our peeking rates. But nonetheless, whether again, if we

0:42:43.440 --> 0:42:46.560
<v Speaker 2>see signs of inflation, if we see more signs of growth,

0:42:46.719 --> 0:42:49.320
<v Speaker 2>whether or not that that means ultimately you're going to

0:42:49.360 --> 0:42:51.560
<v Speaker 2>see more money coming out because the money markets just

0:42:51.760 --> 0:42:53.000
<v Speaker 2>kind of get more and more attractive.

0:42:53.080 --> 0:42:54.600
<v Speaker 10>Yeah, it could be we're back in one of these

0:42:54.600 --> 0:42:57.040
<v Speaker 10>cycles where bad news is good news. You know, I

0:42:57.080 --> 0:42:59.279
<v Speaker 10>feel like we might be back in that because good

0:42:59.320 --> 0:43:02.319
<v Speaker 10>news may lead to the higher rate environment. That could

0:43:02.360 --> 0:43:05.920
<v Speaker 10>be you know, it could hurt the economy certainly.

0:43:06.160 --> 0:43:10.439
<v Speaker 4>Okay, So what about creating new products that help people

0:43:10.520 --> 0:43:12.799
<v Speaker 4>keep their cash at SCHWAB. I'm wondering if there are

0:43:12.840 --> 0:43:16.600
<v Speaker 4>so many high yield accounts available at other financial institutions

0:43:16.640 --> 0:43:18.800
<v Speaker 4>right now, what are the conversations happening behind the scenes

0:43:18.800 --> 0:43:20.840
<v Speaker 4>about creating those sorts of products at Schwab.

0:43:21.120 --> 0:43:22.600
<v Speaker 10>Now, what I would say is we have all kinds

0:43:22.600 --> 0:43:24.719
<v Speaker 10>of cash products for clients, and we're not having an

0:43:24.760 --> 0:43:27.279
<v Speaker 10>issue with cash leaving the firm. We've we've brought in

0:43:27.320 --> 0:43:29.759
<v Speaker 10>over two hundred billion dollars of net new assets to

0:43:29.800 --> 0:43:31.640
<v Speaker 10>the firm, and a lot of it has found its

0:43:31.640 --> 0:43:34.239
<v Speaker 10>way into fixed income or money funds. The issue is

0:43:34.280 --> 0:43:36.799
<v Speaker 10>just where they're saving it. But it's not leaving the firm.

0:43:36.840 --> 0:43:39.480
<v Speaker 10>So I think there's no better place and no broader

0:43:39.600 --> 0:43:42.920
<v Speaker 10>array of fixed income and money funds than we have

0:43:43.000 --> 0:43:45.640
<v Speaker 10>at Schwab. So that certainly we always want to bring

0:43:45.680 --> 0:43:48.480
<v Speaker 10>out new and relevant products, but we're doing a really

0:43:48.560 --> 0:43:51.800
<v Speaker 10>nice job today of keeping those clients here at Schwab Impacts.

0:43:51.840 --> 0:43:55.920
<v Speaker 2>The top line growth happy with this environment is.

0:43:55.880 --> 0:43:58.080
<v Speaker 10>Over well, I don't two and a half percent, really.

0:43:58.280 --> 0:43:59.759
<v Speaker 10>I feel like you know that's that's not a bad

0:43:59.760 --> 0:44:02.240
<v Speaker 10>deal for savers and investors.

0:44:02.360 --> 0:44:04.040
<v Speaker 2>I want to ask you about your tenures so far. Right,

0:44:04.040 --> 0:44:06.759
<v Speaker 2>you came in around twenty seventeen, twenty eighteen. I'm just

0:44:06.800 --> 0:44:09.319
<v Speaker 2>thinking about kind of where the world was at that point.

0:44:09.840 --> 0:44:11.200
<v Speaker 2>Not too shabby, right, and then all of a sudden,

0:44:11.200 --> 0:44:12.840
<v Speaker 2>we move into a FED starts to raise rates, the

0:44:12.880 --> 0:44:16.399
<v Speaker 2>pandemic hits. It's a whole other world, right, The FED

0:44:16.400 --> 0:44:19.839
<v Speaker 2>cuts dramatically, we have the economy, everything just shuts down,

0:44:19.840 --> 0:44:21.799
<v Speaker 2>and then we see markets bounce back in a big way.

0:44:22.320 --> 0:44:25.080
<v Speaker 2>I mean, how do you think about kind of our

0:44:25.160 --> 0:44:28.520
<v Speaker 2>visibility going forward in terms of the market environment. Do

0:44:28.560 --> 0:44:30.200
<v Speaker 2>we really have a good grasp or is it hard

0:44:30.239 --> 0:44:33.920
<v Speaker 2>to considering that trajectory and trying to figure out kind

0:44:33.960 --> 0:44:35.800
<v Speaker 2>of what happens after a pandemic and all of the

0:44:35.840 --> 0:44:37.920
<v Speaker 2>stimulus and crazy activity that went on.

0:44:38.000 --> 0:44:40.160
<v Speaker 10>Well, we've certainly seen a lot in the last five

0:44:40.239 --> 0:44:42.840
<v Speaker 10>or six years, haven't we. Yeah, you know, a pandemic.

0:44:42.960 --> 0:44:46.280
<v Speaker 10>Timing was good, Yeah, all kinds of different market environments.

0:44:47.000 --> 0:44:50.279
<v Speaker 10>Our advice to clients at SCHWAB is to come up

0:44:50.320 --> 0:44:53.719
<v Speaker 10>with a plan, stick to that plan, and if you

0:44:53.719 --> 0:44:55.640
<v Speaker 10>need to help, seek the help of an advisor who

0:44:55.680 --> 0:44:58.080
<v Speaker 10>can help guide you through it. But we believe it's

0:44:58.120 --> 0:45:01.439
<v Speaker 10>hard to time the markets to outthink you know, what's

0:45:01.440 --> 0:45:03.040
<v Speaker 10>going to happen. Are we going to be in a recession?

0:45:03.040 --> 0:45:05.400
<v Speaker 10>Not in recession? Of course we have an opinion on

0:45:05.480 --> 0:45:07.520
<v Speaker 10>those things, but we're not always right, and we want

0:45:07.560 --> 0:45:09.880
<v Speaker 10>investors to stay the course, have a plan, stick to it,

0:45:09.920 --> 0:45:11.839
<v Speaker 10>and work with an advisor if that makes sense for them.

0:45:12.160 --> 0:45:14.080
<v Speaker 4>What's your opinion on where we're going.

0:45:14.120 --> 0:45:15.839
<v Speaker 10>On the on the markets. Yeah, I mean, I think

0:45:15.880 --> 0:45:18.520
<v Speaker 10>at some point monetary policy has to lead to a

0:45:18.560 --> 0:45:19.719
<v Speaker 10>more restrictive economy.

0:45:19.840 --> 0:45:22.800
<v Speaker 2>But ressie recession or soft landing.

0:45:22.960 --> 0:45:24.480
<v Speaker 10>I am not an economist. I'm not going to make

0:45:24.480 --> 0:45:26.880
<v Speaker 10>that call. But you know, listen to Liz Anne Saunders

0:45:26.960 --> 0:45:28.840
<v Speaker 10>or Jeff clientob they do a really nice job of

0:45:29.400 --> 0:45:32.400
<v Speaker 10>calling the markets and the economy as someone.

0:45:32.200 --> 0:45:33.840
<v Speaker 2>Who manages though it is very part of the c

0:45:33.960 --> 0:45:36.840
<v Speaker 2>suite right here, who covers you know, and runs this company.

0:45:37.320 --> 0:45:39.839
<v Speaker 2>What's top of mind for you guys, whether it's employees,

0:45:39.880 --> 0:45:42.480
<v Speaker 2>whether it's cost cutting, what is it to be?

0:45:42.520 --> 0:45:45.920
<v Speaker 10>It's opportunity. We have so much opportunity to light our

0:45:46.040 --> 0:45:47.920
<v Speaker 10>to delight our clients and make them better off in

0:45:47.960 --> 0:45:50.839
<v Speaker 10>their financial life. But what I worry about at night

0:45:50.920 --> 0:45:52.480
<v Speaker 10>is are we doing enough? And are we doing it

0:45:52.520 --> 0:45:55.080
<v Speaker 10>fast enough? I just think we are blessed to have

0:45:55.200 --> 0:45:58.160
<v Speaker 10>thirty five million clients that we serve on a daily basis,

0:45:58.239 --> 0:45:59.800
<v Speaker 10>and I want to make sure we do everything in

0:45:59.840 --> 0:46:02.200
<v Speaker 10>our power to make them as well off as they

0:46:02.200 --> 0:46:02.480
<v Speaker 10>can be.

0:46:02.880 --> 0:46:06.040
<v Speaker 4>Can you talk a little bit about customer service? I have,

0:46:06.320 --> 0:46:08.960
<v Speaker 4>you know, full disclosure. I'm a Schwab client, so I've experience.

0:46:09.000 --> 0:46:12.120
<v Speaker 4>Thank you for your business, and one thing that is notable.

0:46:12.160 --> 0:46:13.640
<v Speaker 4>It's like to me, it's like Carol, when we talk

0:46:13.680 --> 0:46:16.640
<v Speaker 4>about American Express. You call Schwab and the person answers.

0:46:16.680 --> 0:46:18.600
<v Speaker 4>You call American Express and a person answers. Can you

0:46:18.600 --> 0:46:21.480
<v Speaker 4>talk about the investments that you make in customer service

0:46:21.560 --> 0:46:23.879
<v Speaker 4>so people have those interactions just in the last minute

0:46:23.920 --> 0:46:24.200
<v Speaker 4>that we have.

0:46:24.400 --> 0:46:26.880
<v Speaker 10>Yeah, client service is critical to us. It's one of

0:46:26.960 --> 0:46:30.120
<v Speaker 10>the things that really differentiates Schwab from some of our

0:46:30.360 --> 0:46:33.520
<v Speaker 10>Vermar competitors. We've answered the phone this year, on average

0:46:33.520 --> 0:46:36.040
<v Speaker 10>in less than thirty seconds. I can't get anyone to

0:46:36.080 --> 0:46:38.200
<v Speaker 10>pick up my phone call in thirty seconds, certainly not

0:46:38.280 --> 0:46:40.960
<v Speaker 10>my teenage daughters. So we ext her.

0:46:41.040 --> 0:46:44.040
<v Speaker 2>Yeah, we make it.

0:46:44.040 --> 0:46:46.480
<v Speaker 10>It's really important to us that we answer the phones,

0:46:46.480 --> 0:46:48.680
<v Speaker 10>that we're there for the clients and that we're delivering

0:46:48.719 --> 0:46:51.480
<v Speaker 10>what they need. We are a client focused business. We

0:46:51.520 --> 0:46:53.840
<v Speaker 10>only succeed when our clients succeed.

0:46:54.239 --> 0:46:55.719
<v Speaker 2>So nowhere about AI taking over.

0:46:56.080 --> 0:46:57.719
<v Speaker 10>Hey, it's going to be really helpful to all those

0:46:57.719 --> 0:46:59.480
<v Speaker 10>people answering the phones. I think they're going to make

0:46:59.480 --> 0:47:01.799
<v Speaker 10>a more fish They're going to help them get an answer.

0:47:01.880 --> 0:47:03.560
<v Speaker 2>This assist as an.

0:47:03.160 --> 0:47:05.280
<v Speaker 10>Assist, they're going to help you get an answer more quickly.

0:47:05.520 --> 0:47:07.319
<v Speaker 10>They're going to help you get a better answer. But

0:47:07.360 --> 0:47:09.960
<v Speaker 10>they'll be in the background supporting that person you're talking to.

0:47:10.120 --> 0:47:13.120
<v Speaker 2>All right, love to hear that, rather than taking over, Rick,

0:47:13.120 --> 0:47:14.680
<v Speaker 2>thank you so much, really appreciate it.

0:47:14.719 --> 0:47:15.520
<v Speaker 10>Thanks for having me on.

0:47:15.640 --> 0:47:18.080
<v Speaker 2>Thank you for having us. Rick Wurster, He's a president

0:47:18.120 --> 0:47:20.959
<v Speaker 2>of course of Charles schwab onsite at Schwab Impact. We're

0:47:21.000 --> 0:47:23.759
<v Speaker 2>just getting started though. On this Wednesday, Carol Mass along

0:47:23.760 --> 0:47:27.120
<v Speaker 2>with Tim Stenevick, and you're listening and watching Bloomberg Business Week.

0:47:35.080 --> 0:47:38.640
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:47:38.680 --> 0:47:42.720
<v Speaker 1>live weekday afternoons from three to six Easter on Bloomberg Radio,

0:47:42.920 --> 0:47:46.200
<v Speaker 1>the Bloomberg Business app and YouTube. You can also listen

0:47:46.280 --> 0:47:49.400
<v Speaker 1>live on Amazon Alexa from our flagship New York station,

0:47:49.840 --> 0:47:55.080
<v Speaker 1>Just say Alexa, play Bloomberg eleven thirty plenty ahead.

0:47:55.080 --> 0:47:57.160
<v Speaker 2>In our second hour of the weekend edition of Bloomberg

0:47:57.160 --> 0:48:00.440
<v Speaker 2>Business Week, It's some lighter fare after another jam and

0:48:00.600 --> 0:48:03.840
<v Speaker 2>very heavy week. Coming up. A conversation with Forward Space

0:48:03.920 --> 0:48:08.360
<v Speaker 2>founder Kristin Sedakis, yes, Jason's sister. I'm building a unique

0:48:08.400 --> 0:48:11.400
<v Speaker 2>brand in the ultra competitive group fitness market.

0:48:11.600 --> 0:48:14.840
<v Speaker 4>Plus the CEO of language learning platform Babbel on the

0:48:14.880 --> 0:48:16.799
<v Speaker 4>trends that you're keeping the company at the front of

0:48:16.800 --> 0:48:18.960
<v Speaker 4>the pack, and find out where to hit the slopes

0:48:19.000 --> 0:48:22.279
<v Speaker 4>this winter with the annual Bloomberg Pursuits Ski special.

0:48:22.040 --> 0:48:24.200
<v Speaker 2>I've never seen Tim sohack. That's a fun one, all right.

0:48:24.239 --> 0:48:26.520
<v Speaker 2>We mentioned earlier that we are coming to you from

0:48:26.520 --> 0:48:29.680
<v Speaker 2>the Schwab Impact twenty twenty three conference in Philadelphia this week.

0:48:30.000 --> 0:48:33.279
<v Speaker 2>Plenty of talk about the US economy and inflation, and

0:48:33.360 --> 0:48:35.960
<v Speaker 2>first up this hour, we look at a prime example

0:48:36.000 --> 0:48:38.680
<v Speaker 2>of rising prices in the auto sector, a one hundred

0:48:38.760 --> 0:48:40.480
<v Speaker 2>thousand dollars jeep suv.

0:48:40.840 --> 0:48:44.280
<v Speaker 4>Bloomberg News Auto reporter Gabrielle Coppola writes about the unusual

0:48:44.320 --> 0:48:47.400
<v Speaker 4>stalantist offering in the current double issue of the magazine.

0:48:47.520 --> 0:48:49.680
<v Speaker 4>It's down now on newsstands, it's online and of course

0:48:49.719 --> 0:48:53.160
<v Speaker 4>on the Bloomberg terminal. Gabby and Bloomberg BusinessWeek Assistant Managing

0:48:53.239 --> 0:48:54.680
<v Speaker 4>editor Jim Ellis have more.

0:48:55.080 --> 0:48:58.120
<v Speaker 11>We've been talking about the affordability issue for a while now,

0:48:58.280 --> 0:49:02.360
<v Speaker 11>that cars continue to go up despite the pandemic, despite

0:49:02.400 --> 0:49:04.040
<v Speaker 11>the fact that a lot of people seem to be

0:49:04.040 --> 0:49:07.359
<v Speaker 11>worried about employment, and despite interest rates which has made

0:49:07.440 --> 0:49:11.080
<v Speaker 11>financing cards much more expensive than even just a year ago.

0:49:11.200 --> 0:49:14.640
<v Speaker 11>And so I would have thought that means that anybody

0:49:14.680 --> 0:49:17.239
<v Speaker 11>who's out there, you know, sort of hawking vehicles, was

0:49:17.280 --> 0:49:20.480
<v Speaker 11>having a hard time doing anything with pricing. And it

0:49:20.560 --> 0:49:24.120
<v Speaker 11>turns out and talking to one of our reporters in Detroit,

0:49:25.080 --> 0:49:28.440
<v Speaker 11>you know, Gabby Coppola, that that's not the case. That actually,

0:49:29.360 --> 0:49:33.360
<v Speaker 11>you know, Jeep has been extremely aggressive at raising prices

0:49:33.400 --> 0:49:36.640
<v Speaker 11>and that's been great news for Stilantis, which used to be,

0:49:36.680 --> 0:49:39.239
<v Speaker 11>as you said, you know, a sort of an also ran.

0:49:39.680 --> 0:49:42.319
<v Speaker 11>It's the parent of what used to be Chrysler. It's

0:49:42.360 --> 0:49:46.160
<v Speaker 11>part of Fiat Chrysler, and sort of people thought forever

0:49:46.280 --> 0:49:48.880
<v Speaker 11>that they were sort of behind the guys like GM

0:49:49.280 --> 0:49:52.720
<v Speaker 11>and Ford, and instead now they are a profit leader

0:49:52.960 --> 0:49:55.799
<v Speaker 11>and they have basically done what I wouldn't have thought

0:49:55.880 --> 0:49:59.280
<v Speaker 11>was possible, which was to basically raise prices. And people

0:49:59.320 --> 0:50:01.200
<v Speaker 11>still want you so much more that they're willing to

0:50:01.239 --> 0:50:04.919
<v Speaker 11>pay not only higher prices, but prices that are going

0:50:04.960 --> 0:50:08.680
<v Speaker 11>up faster than the overall already super charts auto market.

0:50:09.160 --> 0:50:11.759
<v Speaker 2>So you mentioned Gabby Coppola, and she is with us.

0:50:11.840 --> 0:50:14.719
<v Speaker 2>She is auto reporter at Plomberg New She's there with

0:50:14.800 --> 0:50:17.040
<v Speaker 2>us in our Detroit bureau. Gabby, come on in on

0:50:17.120 --> 0:50:18.879
<v Speaker 2>your story. I can't tell you how much we've all

0:50:18.880 --> 0:50:20.840
<v Speaker 2>been talking about it throughout the day because we're like,

0:50:20.840 --> 0:50:23.839
<v Speaker 2>what one hundred thousand dollars for Jeep. Help me, help

0:50:23.920 --> 0:50:26.520
<v Speaker 2>me build on what Jim has been saying about the

0:50:26.600 --> 0:50:27.680
<v Speaker 2>story that you wrote.

0:50:27.880 --> 0:50:30.200
<v Speaker 12>The interesting thing about Jeep as a brand is that

0:50:30.320 --> 0:50:33.440
<v Speaker 12>it's always been like this incredibly coveted thing in the

0:50:33.480 --> 0:50:36.439
<v Speaker 12>auto industry because people love their Jeeps. The only other

0:50:36.480 --> 0:50:38.719
<v Speaker 12>thing you can compare it to in terms of a

0:50:38.800 --> 0:50:41.799
<v Speaker 12>brand and like a transportation brand that has a real

0:50:42.360 --> 0:50:46.040
<v Speaker 12>authentic community around it would be like Harley Davidson or something.

0:50:46.080 --> 0:50:48.839
<v Speaker 12>So yeah, so like that's always been this great thing,

0:50:48.840 --> 0:50:50.680
<v Speaker 12>but the question is, well, how do you milk that?

0:50:51.120 --> 0:50:52.680
<v Speaker 12>You know, how do you make more money off that?

0:50:52.800 --> 0:50:56.799
<v Speaker 12>And Jeep decided to say, you know, like like I

0:50:56.880 --> 0:50:59.640
<v Speaker 12>honestly all of Detroit did, let's get out of these

0:50:59.640 --> 0:51:02.759
<v Speaker 12>like loan margin commodity cars. They'll focus on, you know,

0:51:02.960 --> 0:51:05.880
<v Speaker 12>the most profitable trucks and SUVs and Jeep. You know,

0:51:05.880 --> 0:51:08.160
<v Speaker 12>they've added to their lineup to do that. They added

0:51:08.160 --> 0:51:10.319
<v Speaker 12>the Gladiator, which is like a Jeep truck, like a

0:51:10.360 --> 0:51:12.920
<v Speaker 12>mid sized truck. And then they did this sort of

0:51:12.960 --> 0:51:15.360
<v Speaker 12>extension of the brand, which was they brought back the

0:51:15.400 --> 0:51:18.440
<v Speaker 12>wagon ear, you know, which is a nameplate people identify

0:51:18.520 --> 0:51:20.799
<v Speaker 12>with from the Pascal on nostalgia. But they made it

0:51:20.880 --> 0:51:24.480
<v Speaker 12>this super luxury you know car that starts out or

0:51:24.560 --> 0:51:28.920
<v Speaker 12>you know, just under one hundred thousand dollars.

0:51:27.600 --> 0:51:31.000
<v Speaker 2>Like mind blowing. But but you writing your story that

0:51:31.080 --> 0:51:33.240
<v Speaker 2>overall unit sales for the Jeep brand fell four percent

0:51:33.239 --> 0:51:37.520
<v Speaker 2>in the third quarter, of the ninth consecutive quarterly decline. Uh,

0:51:37.840 --> 0:51:40.560
<v Speaker 2>this is coming from the company reporting out numbers earlier

0:51:40.560 --> 0:51:43.560
<v Speaker 2>this month. That can't be good. That's not a good

0:51:43.600 --> 0:51:44.200
<v Speaker 2>trick line.

0:51:44.840 --> 0:51:46.320
<v Speaker 12>That is not a good trend line. And you know,

0:51:46.480 --> 0:51:48.520
<v Speaker 12>Jep will say that they're starting to turn it around

0:51:48.600 --> 0:51:51.200
<v Speaker 12>and that they're sensitive to this, and you know, they're

0:51:51.200 --> 0:51:53.480
<v Speaker 12>also a brand in transition, because it is true they

0:51:53.560 --> 0:51:56.560
<v Speaker 12>discontinued the Cherokee, which is kind of like that's the

0:51:56.600 --> 0:51:59.719
<v Speaker 12>biggest segment that that size suv and they basically have

0:51:59.760 --> 0:52:01.839
<v Speaker 12>a big hole right there. So sure there's some you know,

0:52:02.320 --> 0:52:04.680
<v Speaker 12>temporary things, but I'm not so sure it's just temporary.

0:52:04.840 --> 0:52:07.880
<v Speaker 12>You know, the most interesting conversation I had reporting the

0:52:07.920 --> 0:52:10.200
<v Speaker 12>story is with this guy Alexander Edwards, who's like a

0:52:10.200 --> 0:52:13.600
<v Speaker 12>brand researcher, and he said the most fascinating things to

0:52:13.680 --> 0:52:16.360
<v Speaker 12>me about Jeep. You know, when you look at car companies,

0:52:16.360 --> 0:52:18.400
<v Speaker 12>there are really any brand you're thinking about what is

0:52:18.400 --> 0:52:20.640
<v Speaker 12>that company doing to build equity in that brand. He

0:52:21.040 --> 0:52:23.680
<v Speaker 12>gave the example of say, you know, Hyundai has like

0:52:23.719 --> 0:52:26.279
<v Speaker 12>this warranty, you know, ten years, whatever it is. You know,

0:52:26.320 --> 0:52:28.640
<v Speaker 12>we are so confident in our quality. If you buy

0:52:28.680 --> 0:52:30.920
<v Speaker 12>our car, we're going to deliver that quality to you.

0:52:32.280 --> 0:52:36.960
<v Speaker 12>Wrangler brings authenticity, you know, great capability, handling, all that

0:52:37.040 --> 0:52:39.560
<v Speaker 12>kind of stuff. But they feel he feels like they've

0:52:39.560 --> 0:52:41.520
<v Speaker 12>been kind of resting on their laurels a bit. And

0:52:41.560 --> 0:52:44.720
<v Speaker 12>I think that is why you see them their sales

0:52:44.760 --> 0:52:48.000
<v Speaker 12>suffering more than others in the industry because everybody's raised

0:52:48.040 --> 0:52:50.680
<v Speaker 12>their prices, right, everybody. We had the tip shortages of pandemic,

0:52:50.719 --> 0:52:53.360
<v Speaker 12>So why is the jeep brand suffering? And there's some

0:52:53.440 --> 0:52:58.120
<v Speaker 12>interesting kind of psychology brand dynamics going there. It's just

0:52:58.160 --> 0:53:01.440
<v Speaker 12>really interesting, like a corporate strategy aspect and like a

0:53:01.480 --> 0:53:02.760
<v Speaker 12>brand strategy aspect.

0:53:02.840 --> 0:53:06.000
<v Speaker 11>So Gabby is that the in the end is that

0:53:06.040 --> 0:53:09.280
<v Speaker 11>the price one has to pay to get higher earnings

0:53:09.400 --> 0:53:12.000
<v Speaker 11>is basically to say, maybe I'm not going to think

0:53:12.080 --> 0:53:15.360
<v Speaker 11>as much about maintaining my volumes and instead, you know,

0:53:15.440 --> 0:53:18.960
<v Speaker 11>raise prices while I can and basically just work about margins,

0:53:19.000 --> 0:53:21.600
<v Speaker 11>which makes Wall Street happy, but might not be the

0:53:21.640 --> 0:53:22.879
<v Speaker 11>best thing longer term for.

0:53:22.840 --> 0:53:25.440
<v Speaker 2>A brand, which is so interesting on a moment where

0:53:25.480 --> 0:53:28.120
<v Speaker 2>we're talking so much about Tesla marg Margins after they

0:53:28.160 --> 0:53:31.400
<v Speaker 2>report it's obviously something we also come on in get it.

0:53:31.440 --> 0:53:34.600
<v Speaker 12>Yeah, no, you're that's a great point, Carol, Like Tesla

0:53:34.719 --> 0:53:37.799
<v Speaker 12>is kind of doing the opposite. They're saying, we're going

0:53:37.880 --> 0:53:40.440
<v Speaker 12>to go the auto industry. You know, I've talked to

0:53:40.480 --> 0:53:42.680
<v Speaker 12>a former Chrysler executive. We said this funny thing to me.

0:53:42.760 --> 0:53:46.120
<v Speaker 12>He said, uh, let's see. He said, market share is vanity,

0:53:46.320 --> 0:53:51.680
<v Speaker 12>profitability is sanity is like, this is like the choice

0:53:51.719 --> 0:53:54.160
<v Speaker 12>that every auto executive, every car company has to make

0:53:54.200 --> 0:53:56.200
<v Speaker 12>do you go for volume or do you go for profits?

0:53:56.200 --> 0:53:57.759
<v Speaker 12>And it's kind of like a dial you have to

0:53:57.760 --> 0:54:00.200
<v Speaker 12>adjust to keep a healthy brand and a healthy company.

0:54:00.360 --> 0:54:02.400
<v Speaker 12>And I think Jeep has gone very far into the

0:54:02.440 --> 0:54:06.040
<v Speaker 12>profitability dial. I don't think I seriously did. Reporting the

0:54:06.040 --> 0:54:08.200
<v Speaker 12>story was like guys, this is this the plan? Like

0:54:08.280 --> 0:54:10.040
<v Speaker 12>is this on purpose? And they're like no, no, no,

0:54:10.040 --> 0:54:12.920
<v Speaker 12>no no, like they do they don't like obviously they

0:54:12.920 --> 0:54:15.120
<v Speaker 12>don't like what's happening, and they want to bring it back.

0:54:15.160 --> 0:54:18.919
<v Speaker 2>And nobody likes nobody likes a lower, downward moving trend line.

0:54:19.000 --> 0:54:21.680
<v Speaker 12>Come on, like, get real right, and you can't say, oh, yeah,

0:54:21.680 --> 0:54:23.840
<v Speaker 12>we don't care, like you can't say that yeah.

0:54:23.680 --> 0:54:25.000
<v Speaker 4>I mean, Gabby, I have to say I love this

0:54:25.040 --> 0:54:27.279
<v Speaker 4>story because I was pretty shocked a little over a

0:54:27.360 --> 0:54:29.960
<v Speaker 4>year ago when I saw the Grand Wagoneer. And you know,

0:54:29.960 --> 0:54:34.160
<v Speaker 4>it's funny because my grandparents had one of these Wagoneers

0:54:34.200 --> 0:54:35.840
<v Speaker 4>back in the day, and like, I have memories of

0:54:35.880 --> 0:54:38.560
<v Speaker 4>when I was a kid being in this wood paneled

0:54:38.600 --> 0:54:42.719
<v Speaker 4>like nineteen eighties Wagoneer. I mean, it looks nothing like

0:54:42.760 --> 0:54:46.360
<v Speaker 4>the Grand Wagoneer today. When you approach ninety one thousand

0:54:46.400 --> 0:54:48.200
<v Speaker 4>dollars is the base price and get up, you know,

0:54:48.280 --> 0:54:50.719
<v Speaker 4>easily over one hundred thousand dollars when you do add ons.

0:54:51.320 --> 0:54:53.759
<v Speaker 4>What's the competition on the on an suv basis that

0:54:53.760 --> 0:54:58.720
<v Speaker 4>starts to come in that could pull away potential buyers?

0:54:59.120 --> 0:55:02.319
<v Speaker 12>Well, so that segment, you know, it's not like Jeep

0:55:03.080 --> 0:55:07.080
<v Speaker 12>invented this idea, Okay, Like look at the Cadillac Escalade

0:55:07.280 --> 0:55:10.040
<v Speaker 12>that you know, Ford U or has the Lincoln brand,

0:55:10.040 --> 0:55:12.600
<v Speaker 12>the Lincoln Navigator. They're going up and get like a

0:55:12.640 --> 0:55:17.120
<v Speaker 12>Mercedes G wagon. You know these are so it's really

0:55:17.160 --> 0:55:19.200
<v Speaker 12>like Jeep was. You know, the company was trying to

0:55:19.239 --> 0:55:21.160
<v Speaker 12>get in on some of that. They're late to the party.

0:55:21.200 --> 0:55:24.120
<v Speaker 12>They have, you know, the merger happened, they have more resources.

0:55:25.239 --> 0:55:26.839
<v Speaker 12>They wanted to say, why were we leaving this money

0:55:26.880 --> 0:55:27.799
<v Speaker 12>on the table, Let's do this.

0:55:28.200 --> 0:55:30.400
<v Speaker 9>But the question is they put.

0:55:30.200 --> 0:55:33.320
<v Speaker 12>It under the Jeep brand because that is their most popular,

0:55:33.520 --> 0:55:35.080
<v Speaker 12>right That's that was kind of the easy way to

0:55:35.120 --> 0:55:38.480
<v Speaker 12>go to the point that Alexander Edwards made was was

0:55:38.480 --> 0:55:40.640
<v Speaker 12>that the right place to put a vehicle like that

0:55:40.760 --> 0:55:43.440
<v Speaker 12>because it has to live in the same tent with

0:55:43.560 --> 0:55:46.560
<v Speaker 12>the wrangler, with the people who are all about authenticity,

0:55:46.960 --> 0:55:49.759
<v Speaker 12>all about realness, all about you know, get out there

0:55:49.760 --> 0:55:51.880
<v Speaker 12>in the woods or on an off road trail and

0:55:52.239 --> 0:55:53.600
<v Speaker 12>you know, screw your boss and.

0:55:53.600 --> 0:55:54.919
<v Speaker 2>Your crabby job.

0:55:55.040 --> 0:55:56.680
<v Speaker 12>You go out there with your wrangler, like you know,

0:55:56.719 --> 0:55:57.359
<v Speaker 12>it's a Jeep thing.

0:55:57.640 --> 0:55:59.239
<v Speaker 10>It's a it's a deep thing.

0:55:59.640 --> 0:56:02.200
<v Speaker 12>I mean I was going through like social media looking

0:56:02.239 --> 0:56:05.440
<v Speaker 12>at like Reddit threads of communities around Jeep and the

0:56:05.440 --> 0:56:08.680
<v Speaker 12>community is very strong. People put these little rubber ducks

0:56:09.160 --> 0:56:11.600
<v Speaker 12>on their cars, you see, even to try I see

0:56:11.640 --> 0:56:13.440
<v Speaker 12>people a Jeep will have a bunch of rubber ducks

0:56:13.440 --> 0:56:16.560
<v Speaker 12>on the It's like this kindness, it's this community. It's

0:56:16.600 --> 0:56:19.080
<v Speaker 12>like we're all the same tribe kind of thing. Again,

0:56:19.120 --> 0:56:21.839
<v Speaker 12>it's like a Harlowe group of harlet It transcends class,

0:56:22.000 --> 0:56:23.319
<v Speaker 12>right like I think it's the same with her.

0:56:23.920 --> 0:56:27.320
<v Speaker 2>One of the things that really surprised Gabby uh Stillenttis

0:56:27.400 --> 0:56:28.799
<v Speaker 2>is calling and they'd like you to write their next

0:56:28.840 --> 0:56:32.360
<v Speaker 2>commercial off the Jeep because that was like prices anyway, jip, go.

0:56:32.360 --> 0:56:35.040
<v Speaker 11>Ahead, Gebby. One of the things that I found really

0:56:35.080 --> 0:56:39.799
<v Speaker 11>interesting in your story was that even though you know

0:56:40.520 --> 0:56:43.560
<v Speaker 11>Jeep is trying to sort of deal with this issue

0:56:43.560 --> 0:56:49.760
<v Speaker 11>by coming out with some lower priced offerings, the starting price,

0:56:49.760 --> 0:56:52.960
<v Speaker 11>the price that we all see on websites and whatever,

0:56:53.320 --> 0:56:56.760
<v Speaker 11>is not what people pay for a Wrangler for example.

0:56:56.960 --> 0:56:58.920
<v Speaker 11>I mean, there are just it's sort of like a

0:56:59.000 --> 0:57:01.840
<v Speaker 11>Chinese menu. There's so many add ons here that really

0:57:01.880 --> 0:57:04.440
<v Speaker 11>make these cars very expensive.

0:57:05.440 --> 0:57:07.680
<v Speaker 12>That's exactly right. So when they say, oh, but we

0:57:07.800 --> 0:57:10.799
<v Speaker 12>have an entry level two door ragtop Wrangler for only

0:57:10.840 --> 0:57:15.680
<v Speaker 12>thirty two thousand, you know that is very very basic

0:57:15.719 --> 0:57:17.080
<v Speaker 12>in the stuff you're going to I mean, Jim and

0:57:17.080 --> 0:57:19.600
<v Speaker 12>I were going through some of these options last night

0:57:19.640 --> 0:57:22.120
<v Speaker 12>and we were putting the story together. You know, Oh, okay,

0:57:22.120 --> 0:57:23.840
<v Speaker 12>you want to have a color other than white on

0:57:23.880 --> 0:57:26.640
<v Speaker 12>your wrangler. Okay, that's another six hundred books. You know,

0:57:26.760 --> 0:57:29.480
<v Speaker 12>the stuff, you know, and it's fine. It's the wrangler

0:57:29.520 --> 0:57:31.440
<v Speaker 12>is a toy. It's a big toy for people.

0:57:31.640 --> 0:57:34.760
<v Speaker 4>That was Bloomberg News Auto reporter Gabrielle Coppola and Bloomberg

0:57:34.760 --> 0:57:37.160
<v Speaker 4>Business Week Assistant Managing editor Jim Ellis.

0:57:37.200 --> 0:57:39.800
<v Speaker 2>As we mentioned, as you can probably hear from the background.

0:57:39.800 --> 0:57:42.480
<v Speaker 2>This week, we broadcast from the Schwab Impact twenty twenty

0:57:42.520 --> 0:57:45.680
<v Speaker 2>three conference in Philadelphia. You're listening to Bloomberg Business Week

0:57:45.720 --> 0:57:47.840
<v Speaker 2>coming up creating a new niche in the health and

0:57:47.880 --> 0:57:51.320
<v Speaker 2>wellness space with the CEO of New York City's Forward Space,

0:57:51.520 --> 0:57:54.280
<v Speaker 2>Kristin Sudeikis. This is Bloomberg.

0:57:54.720 --> 0:57:58.280
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:57:58.320 --> 0:58:01.680
<v Speaker 1>live weekday afternoons from read Is six Eastern Listen on

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<v Speaker 1>or wants us live on YouTube.

0:58:09.000 --> 0:58:11.120
<v Speaker 2>Well, the fitness market few starts to throw out at

0:58:11.160 --> 0:58:14.760
<v Speaker 2>you from various research groups virtual the virtual fitness market

0:58:14.920 --> 0:58:16.560
<v Speaker 2>to be worth about one hundred and six point four

0:58:16.600 --> 0:58:19.840
<v Speaker 2>billion by twenty thirty and then you got Gym membership

0:58:19.920 --> 0:58:23.240
<v Speaker 2>that market to reach over seventy billion globally by twenty

0:58:23.280 --> 0:58:25.320
<v Speaker 2>thirty two. People work at you love working out?

0:58:25.400 --> 0:58:27.520
<v Speaker 4>I do, yeah, when I can certainly find the time.

0:58:27.600 --> 0:58:30.160
<v Speaker 4>It's good for us. We have to do it as people.

0:58:30.200 --> 0:58:32.960
<v Speaker 4>I mean, this is like es Central stuff in general.

0:58:32.960 --> 0:58:35.880
<v Speaker 4>The fitness sector roared back after being devastated by the pandemic.

0:58:35.920 --> 0:58:38.440
<v Speaker 4>It also changed a lot during the pandemically the virtual

0:58:38.480 --> 0:58:41.040
<v Speaker 4>stuff people working out at home. It continues to provide

0:58:41.080 --> 0:58:43.560
<v Speaker 4>different offerings as a way to work out. Enter Forward

0:58:43.600 --> 0:58:46.440
<v Speaker 4>Space Carol about five years ago. That was back in

0:58:46.480 --> 0:58:47.600
<v Speaker 4>twenty eighteen.

0:58:47.320 --> 0:58:49.320
<v Speaker 2>And great to have with us on zoom in New York.

0:58:49.440 --> 0:58:52.160
<v Speaker 2>Kristin Sadeikas she's found her CEO and creative director of

0:58:52.240 --> 0:58:55.960
<v Speaker 2>Forward Space. Kristin, so great to have you here on

0:58:56.000 --> 0:58:58.800
<v Speaker 2>Bloomberg Business Week. First of all, how are you? And

0:58:59.240 --> 0:59:01.160
<v Speaker 2>tell us about your world and Forward Space and how

0:59:01.200 --> 0:59:01.880
<v Speaker 2>it all came to be.

0:59:02.400 --> 0:59:04.400
<v Speaker 13>Thank you for having me. How did it come to be?

0:59:06.080 --> 0:59:06.840
<v Speaker 13>Human connection?

0:59:07.600 --> 0:59:09.840
<v Speaker 14>Very much in the business of human connection by way

0:59:09.840 --> 0:59:12.720
<v Speaker 14>of movement and music. So I've been doing that as

0:59:12.720 --> 0:59:15.680
<v Speaker 14>a choreographer and artistic director for a lot of my

0:59:15.760 --> 0:59:20.200
<v Speaker 14>life and started to really notice a high demand and

0:59:20.400 --> 0:59:23.440
<v Speaker 14>high just request of me personally. Where can I just

0:59:23.520 --> 0:59:27.800
<v Speaker 14>go move, go dance connect myself? And there just wasn't

0:59:27.960 --> 0:59:32.120
<v Speaker 14>quite a space that merged the serious side of dance,

0:59:32.200 --> 0:59:35.360
<v Speaker 14>technical side of dance, the social side of dance that's

0:59:35.400 --> 0:59:39.400
<v Speaker 14>so essential to human connection and to what we're needing

0:59:39.480 --> 0:59:41.680
<v Speaker 14>as social beings, you know, to be in a room together,

0:59:42.200 --> 0:59:45.320
<v Speaker 14>the resurgence of how potent that is that people want

0:59:45.320 --> 0:59:47.280
<v Speaker 14>to be in a room with other people working out

0:59:47.320 --> 0:59:50.080
<v Speaker 14>and not just at home. And then the sweat side,

0:59:50.120 --> 0:59:52.280
<v Speaker 14>which is the cardio workout side.

0:59:52.040 --> 0:59:53.480
<v Speaker 13>So it bridges the three together.

0:59:53.600 --> 0:59:56.480
<v Speaker 14>The serious side of dance or this technical side that

0:59:56.520 --> 0:59:58.760
<v Speaker 14>a lot of people really want, the training of how

0:59:58.760 --> 1:00:01.600
<v Speaker 14>can I be better at dancing but in an accessible,

1:00:01.680 --> 1:00:05.280
<v Speaker 14>non intimidating way, the social side, which is, you know,

1:00:05.360 --> 1:00:08.280
<v Speaker 14>people are probably out doing somewhere right now, and then

1:00:09.200 --> 1:00:12.440
<v Speaker 14>the sweat side where people could get a workout and

1:00:12.480 --> 1:00:14.440
<v Speaker 14>not just for their bodies, but for their minds and

1:00:14.480 --> 1:00:16.320
<v Speaker 14>their emotional health and their energetic health.

1:00:16.480 --> 1:00:18.600
<v Speaker 2>What's interesting, and we talked over the summer. You know,

1:00:18.720 --> 1:00:20.600
<v Speaker 2>I am from a large family we love to dance,

1:00:20.600 --> 1:00:22.920
<v Speaker 2>whether it's a wedding whatever, it's like it's such a

1:00:22.920 --> 1:00:25.000
<v Speaker 2>great workout, but you know, throw some music on and

1:00:25.040 --> 1:00:26.120
<v Speaker 2>we're like all over the place.

1:00:26.320 --> 1:00:27.760
<v Speaker 4>I want to go to one of these you see

1:00:27.800 --> 1:00:29.280
<v Speaker 4>the master plan, do the thing.

1:00:29.400 --> 1:00:31.080
<v Speaker 2>But it sounds like that's what you you know, you've

1:00:31.120 --> 1:00:33.520
<v Speaker 2>really kind of you know, tapped into something of you know,

1:00:33.560 --> 1:00:36.040
<v Speaker 2>you throw in some great music, you post your playlist,

1:00:36.120 --> 1:00:39.360
<v Speaker 2>you curate them, and then you combine it with a

1:00:39.400 --> 1:00:41.880
<v Speaker 2>workout like it's just I can I can get it?

1:00:42.160 --> 1:00:42.400
<v Speaker 1>Yes?

1:00:42.520 --> 1:00:44.680
<v Speaker 14>Yes, And the human connection part of it all, you know,

1:00:44.800 --> 1:00:48.760
<v Speaker 14>I mean, that's really the genesiss of it is creating

1:00:48.800 --> 1:00:50.800
<v Speaker 14>a space where people could connect not just to others,

1:00:50.960 --> 1:00:53.720
<v Speaker 14>first to themselves, then to those around them, be it

1:00:53.760 --> 1:00:56.320
<v Speaker 14>at a wedding, that same feeling where you you know,

1:00:56.400 --> 1:00:58.600
<v Speaker 14>you meet people on the dance floor, but then also

1:00:58.640 --> 1:01:01.800
<v Speaker 14>the greater world around us in that order again again

1:01:01.800 --> 1:01:04.320
<v Speaker 14>and again in a dark room, should I should you know,

1:01:04.960 --> 1:01:08.320
<v Speaker 14>share that part because we keep the lights very low

1:01:08.440 --> 1:01:11.320
<v Speaker 14>because many people are very very nervous coming in. They

1:01:11.480 --> 1:01:14.919
<v Speaker 14>have wanted a space to try to dance or use

1:01:14.960 --> 1:01:18.520
<v Speaker 14>some have There's one class that's a fire class, so

1:01:18.520 --> 1:01:21.560
<v Speaker 14>there's free weights and a lot of sculpting exercises with

1:01:21.560 --> 1:01:25.040
<v Speaker 14>little mini dance breaks in between. And that's for people

1:01:25.080 --> 1:01:27.360
<v Speaker 14>that are all the way backed up, you know, all

1:01:27.520 --> 1:01:28.760
<v Speaker 14>our style.

1:01:29.440 --> 1:01:32.320
<v Speaker 4>Yes, so you guys have an actual physical space in

1:01:32.400 --> 1:01:34.760
<v Speaker 4>Soho here in New York, but you can also do

1:01:34.840 --> 1:01:38.720
<v Speaker 4>this virtually. How do you create recreate virtually what you

1:01:38.800 --> 1:01:41.040
<v Speaker 4>create in the space and Soho? How do you actually

1:01:41.520 --> 1:01:41.880
<v Speaker 4>do that?

1:01:42.200 --> 1:01:44.760
<v Speaker 14>Yeah, yeah, great question. It's similar to what we're doing

1:01:44.840 --> 1:01:46.800
<v Speaker 14>right here right now. While we're not in the same room.

1:01:46.840 --> 1:01:49.720
<v Speaker 14>It feels different, yet I can feel connected to you all.

1:01:51.480 --> 1:01:55.760
<v Speaker 14>It to create a precise, precise portal going through the

1:01:55.800 --> 1:01:59.760
<v Speaker 14>camera so that people receive the information in their homes.

1:02:00.000 --> 1:02:02.120
<v Speaker 14>I think there's something really special about the fact that

1:02:02.160 --> 1:02:05.080
<v Speaker 14>we have now expanded into the virtual and the many

1:02:05.080 --> 1:02:07.920
<v Speaker 14>people that are doing it that also have a physical space,

1:02:08.520 --> 1:02:09.120
<v Speaker 14>those of us.

1:02:09.040 --> 1:02:11.720
<v Speaker 13>That have the boats and because people either come.

1:02:11.600 --> 1:02:14.160
<v Speaker 14>To our home if you will, and Soho, and then

1:02:14.200 --> 1:02:17.000
<v Speaker 14>we also have the opportunity to be in people's homes,

1:02:17.360 --> 1:02:19.800
<v Speaker 14>you know. And that that's a key element I talk

1:02:19.840 --> 1:02:23.160
<v Speaker 14>about when we're getting ready to film and things like that.

1:02:23.240 --> 1:02:25.720
<v Speaker 14>It's to just take a moment and know that we're

1:02:25.880 --> 1:02:28.560
<v Speaker 14>entering their space now, But how do you do it

1:02:28.600 --> 1:02:31.200
<v Speaker 14>where it still feels electric? And it's in the delivery,

1:02:31.200 --> 1:02:33.720
<v Speaker 14>it's in the professionalism, it's in the training of it all,

1:02:33.840 --> 1:02:36.760
<v Speaker 14>it's and making it look effortless and the music.

1:02:37.000 --> 1:02:39.360
<v Speaker 2>You know, it's really kind of interesting. I love the

1:02:39.400 --> 1:02:41.960
<v Speaker 2>workout space and we've covered a lot here at Bloomberg

1:02:42.000 --> 1:02:44.000
<v Speaker 2>and certainly at Bloomberg Business Week, and it really has

1:02:44.040 --> 1:02:46.680
<v Speaker 2>taken off in so many different iterations. How do you

1:02:46.840 --> 1:02:50.520
<v Speaker 2>think about differentiating yourself. I mean, you've laid it out,

1:02:50.560 --> 1:02:53.960
<v Speaker 2>but it's a competitive field. I'm just curious if that's

1:02:53.960 --> 1:02:56.200
<v Speaker 2>the top of mind that understand that you're competing for

1:02:56.240 --> 1:02:59.720
<v Speaker 2>people's time how they want to work out. I get

1:02:59.720 --> 1:03:02.280
<v Speaker 2>the component, but how do you think about that? Because

1:03:02.280 --> 1:03:04.840
<v Speaker 2>you do think about growing your business and throwing some

1:03:04.920 --> 1:03:07.520
<v Speaker 2>business metrics, because we are curious about how much the

1:03:07.520 --> 1:03:09.280
<v Speaker 2>business has grown in the past five years.

1:03:09.560 --> 1:03:12.520
<v Speaker 14>Sure, twenty twenty three alone, in our one flagship space,

1:03:12.560 --> 1:03:16.800
<v Speaker 14>we've seen twenty three hundred new clients. Wow, okay, and

1:03:16.840 --> 1:03:19.360
<v Speaker 14>we have very minimal I'm just giving.

1:03:19.520 --> 1:03:23.040
<v Speaker 13>Kind of makes my chest still address a bit because.

1:03:22.800 --> 1:03:27.160
<v Speaker 14>It's just affirming the demand that I saw traveling in

1:03:27.240 --> 1:03:30.680
<v Speaker 14>the country and outside of the country creating dance concepts.

1:03:31.440 --> 1:03:34.600
<v Speaker 14>But that's just in our soho space, in the physical space,

1:03:34.640 --> 1:03:37.560
<v Speaker 14>and absolutely to the expansion. And do I worry about

1:03:37.560 --> 1:03:42.080
<v Speaker 14>the competition apps? I mean no, you know, absolutely no,

1:03:42.280 --> 1:03:46.280
<v Speaker 14>because this is the grace of being a working dancer

1:03:46.320 --> 1:03:49.200
<v Speaker 14>and choreographer first and foremost, you know, professionally starting to

1:03:49.240 --> 1:03:50.440
<v Speaker 14>teach when I was thirteen.

1:03:50.480 --> 1:03:53.080
<v Speaker 13>I was given the opportunity to do so.

1:03:53.240 --> 1:03:56.960
<v Speaker 14>In even moving to New York from Kansas City, people

1:03:56.960 --> 1:03:59.480
<v Speaker 14>would say, You're worried about the competition, you know, in

1:03:59.520 --> 1:04:02.800
<v Speaker 14>the arts and things, and no, I was driven by

1:04:02.800 --> 1:04:06.600
<v Speaker 14>the connection and how it shifts people's worlds individually and collectively.

1:04:06.760 --> 1:04:09.840
<v Speaker 13>So the competition, like you know, kind of fires me up.

1:04:09.880 --> 1:04:11.080
<v Speaker 13>I'm good to go with all that.

1:04:11.600 --> 1:04:13.800
<v Speaker 2>As you know, we are Bloomberg. So I am curious about,

1:04:13.920 --> 1:04:16.880
<v Speaker 2>you know, are you profitable, what's the plan? Like, do

1:04:16.920 --> 1:04:18.800
<v Speaker 2>you want to how do you want to grow the business?

1:04:18.880 --> 1:04:20.840
<v Speaker 2>Do you want to stay private? I'm just curious because

1:04:20.840 --> 1:04:25.480
<v Speaker 2>you do have investors, you know AVC, You've got able partners,

1:04:25.480 --> 1:04:27.360
<v Speaker 2>You've got G nine Ventures, You've got a bunch of

1:04:27.440 --> 1:04:29.840
<v Speaker 2>people who've definitely ponied up money to back you.

1:04:30.120 --> 1:04:32.000
<v Speaker 14>They did, they did, and brilliant people and we are

1:04:32.080 --> 1:04:35.240
<v Speaker 14>very intentional with who we said yes to being a

1:04:35.280 --> 1:04:37.880
<v Speaker 14>part of this with Forward Space, how do we plan

1:04:37.920 --> 1:04:42.400
<v Speaker 14>to expand? Soho's our flagship space, will continue to do activations.

1:04:42.400 --> 1:04:44.000
<v Speaker 14>We've done them in London and out east in the

1:04:44.000 --> 1:04:46.640
<v Speaker 14>Hamptons for five six weeks. We've got our eyes on

1:04:46.680 --> 1:04:50.800
<v Speaker 14>the Upper east Side West Hollywood, LA. So these are

1:04:50.840 --> 1:04:55.080
<v Speaker 14>the other physical spaces that will open. Chicago's in the mix. Yeah,

1:04:55.160 --> 1:04:58.920
<v Speaker 14>and then partnerships. Brand partnerships has been one of the

1:04:59.120 --> 1:05:01.760
<v Speaker 14>large lanes, you know, if you think of Ford Space.

1:05:01.760 --> 1:05:03.640
<v Speaker 14>Obviously in the center here we've got our virtual our

1:05:03.640 --> 1:05:07.640
<v Speaker 14>flagship space are varying spaces that will open around ten

1:05:07.720 --> 1:05:09.040
<v Speaker 14>or twelve in the next five years.

1:05:09.560 --> 1:05:12.120
<v Speaker 13>And then the brand partnerships.

1:05:13.000 --> 1:05:16.480
<v Speaker 14>We've done things with a number of notable brands, large brands,

1:05:16.480 --> 1:05:20.840
<v Speaker 14>and so building those relationships out further six K relationships,

1:05:20.840 --> 1:05:21.440
<v Speaker 14>you know six.

1:05:21.520 --> 1:05:24.080
<v Speaker 4>What about potentially franchising like Orange theory is.

1:05:24.080 --> 1:05:26.560
<v Speaker 14>Done right, I don't think we'll go that route, and

1:05:26.600 --> 1:05:28.760
<v Speaker 14>that was early on when we were first building out

1:05:28.760 --> 1:05:31.680
<v Speaker 14>the plan and doing as doing the first round of investment,

1:05:31.720 --> 1:05:34.760
<v Speaker 14>a non a convertible for good convertible note, and so

1:05:34.960 --> 1:05:36.960
<v Speaker 14>in the convertible note. That was a large conversation I

1:05:36.960 --> 1:05:39.000
<v Speaker 14>had in a few of our key investors.

1:05:39.920 --> 1:05:41.800
<v Speaker 13>We had some really strong meetings.

1:05:41.560 --> 1:05:44.680
<v Speaker 14>About knowing this fload will explode in all the ways,

1:05:44.800 --> 1:05:47.520
<v Speaker 14>wanting to be intentional with it and to not Some

1:05:47.600 --> 1:05:50.280
<v Speaker 14>of them had taken the franchise route and learned, and

1:05:50.320 --> 1:05:52.520
<v Speaker 14>we don't think that would be the route for Ford Space.

1:05:52.640 --> 1:05:55.000
<v Speaker 13>It's not an absolute no, but it's likely not.

1:05:55.160 --> 1:05:59.160
<v Speaker 2>Kristen really quickly thirty seconds, your brother is Jason Sudeikis,

1:05:59.520 --> 1:06:02.080
<v Speaker 2>so did you ever give him advice on Ted Lasso?

1:06:02.160 --> 1:06:03.960
<v Speaker 2>Does he ever give you advice on a playlist?

1:06:04.000 --> 1:06:07.080
<v Speaker 14>And just quickly, oh gosh, I mean we're passing music

1:06:07.120 --> 1:06:09.280
<v Speaker 14>back all the time and talking life and talking all

1:06:09.320 --> 1:06:12.520
<v Speaker 14>the things. But I mean, I know, never gave him

1:06:12.520 --> 1:06:15.320
<v Speaker 14>advice on his body of work, his show I called

1:06:15.360 --> 1:06:17.400
<v Speaker 14>the body of work that's been exhaled, that's brought such

1:06:17.480 --> 1:06:20.480
<v Speaker 14>joy and talk about connection, human connection. But I mean,

1:06:20.760 --> 1:06:22.440
<v Speaker 14>he's an amazing big he's an older brother, you know,

1:06:22.600 --> 1:06:26.000
<v Speaker 14>my only brother, very close and feel very lucky to

1:06:26.800 --> 1:06:29.520
<v Speaker 14>talk music and playlists and life and all these things.

1:06:29.680 --> 1:06:32.720
<v Speaker 2>It's a yes, Well, listen so much fun. Next time,

1:06:32.720 --> 1:06:34.440
<v Speaker 2>come join us. We'd love to have you in studio.

1:06:34.480 --> 1:06:34.760
<v Speaker 10>Come back.

1:06:35.000 --> 1:06:37.439
<v Speaker 2>We'll talk a little bit more about the business too. Dancing, Yeah,

1:06:37.680 --> 1:06:40.120
<v Speaker 2>I do some dancing. Christ And Zadaikas she's found her

1:06:40.120 --> 1:06:42.080
<v Speaker 2>CEO and creative director of Forward Space.

1:06:47.920 --> 1:06:51.480
<v Speaker 1>You're listening to the Bloomberg Business Week Podcast. Catch us

1:06:51.520 --> 1:06:55.520
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

1:06:55.720 --> 1:06:59.000
<v Speaker 1>the Bloomberg Business App, and YouTube. You can also listen

1:06:59.120 --> 1:07:02.200
<v Speaker 1>live on Amazon on Alexa from our flagship New York station,

1:07:02.640 --> 1:07:07.320
<v Speaker 1>Just Say Alexa playing Bloomberg eleven thirty time Now for.

1:07:07.320 --> 1:07:09.360
<v Speaker 2>A bit of luxury with our friends from Bloomberg Pursuits

1:07:09.400 --> 1:07:11.880
<v Speaker 2>and This week's issue of Bloomberg Business Week Magazine includes

1:07:11.880 --> 1:07:14.520
<v Speaker 2>the long awaited return of the annual ski special.

1:07:14.960 --> 1:07:15.160
<v Speaker 15>Tim.

1:07:15.160 --> 1:07:17.160
<v Speaker 2>It's almost ski season and you're pretty excited.

1:07:17.240 --> 1:07:19.400
<v Speaker 4>I'm excited, but you know, thinking back to my glory

1:07:19.480 --> 1:07:22.680
<v Speaker 4>days of living in the mountains after college, skiing is

1:07:22.720 --> 1:07:25.200
<v Speaker 4>just not the same when you have two kids, and

1:07:25.560 --> 1:07:26.520
<v Speaker 4>you know in New.

1:07:26.440 --> 1:07:29.640
<v Speaker 16>York City there are places that will take them all day,

1:07:30.240 --> 1:07:31.240
<v Speaker 16>so you have to You know.

1:07:31.200 --> 1:07:35.320
<v Speaker 2>That cub med all right, club mad, That's true, It's true,

1:07:35.520 --> 1:07:37.160
<v Speaker 2>all right. You guys doing your club med though you

1:07:37.160 --> 1:07:40.320
<v Speaker 2>guys are hearing shelps were hearing the voices of Bloomberg

1:07:40.360 --> 1:07:43.600
<v Speaker 2>Pursuits editor Chris Rouser and Bloomberg News travels are Nikki Eckstein.

1:07:43.880 --> 1:07:46.480
<v Speaker 2>So let's get into it, all right. I always like

1:07:46.520 --> 1:07:48.080
<v Speaker 2>to ask, We like to ask, how do you guys

1:07:48.080 --> 1:07:50.240
<v Speaker 2>approach this? Like, yeah, I mean there's people who have kids,

1:07:50.240 --> 1:07:52.080
<v Speaker 2>there's people who like So how did you approach it

1:07:52.080 --> 1:07:52.760
<v Speaker 2>this time around?

1:07:53.120 --> 1:07:55.200
<v Speaker 16>Well, we do this every year and Nicki and I

1:07:55.240 --> 1:07:58.200
<v Speaker 16>are both skiers, so we love working on this section.

1:07:58.400 --> 1:08:01.000
<v Speaker 16>And what we try to do is combine news like

1:08:01.040 --> 1:08:03.360
<v Speaker 16>stuff that you may not know about, So developments in

1:08:03.400 --> 1:08:07.320
<v Speaker 16>hotels or resorts, news ki terrain, along with service. So

1:08:07.360 --> 1:08:09.360
<v Speaker 16>what's some of the gear you might need? Where are

1:08:09.400 --> 1:08:11.120
<v Speaker 16>some of the places you might want to stay? Like

1:08:11.880 --> 1:08:13.200
<v Speaker 16>newsplus fun.

1:08:13.360 --> 1:08:14.680
<v Speaker 17>I was gonna say, I think we're like very much

1:08:14.720 --> 1:08:16.840
<v Speaker 17>guided by our own hearts, right, since we care about

1:08:16.840 --> 1:08:20.360
<v Speaker 17>this industry, we always try to feature the things that

1:08:20.400 --> 1:08:22.240
<v Speaker 17>are really exciting to us because we think that that's

1:08:22.280 --> 1:08:23.680
<v Speaker 17>what we'll excite other people too.

1:08:24.120 --> 1:08:24.280
<v Speaker 1>Well.

1:08:24.280 --> 1:08:27.639
<v Speaker 4>Speaking of the industry, it's undergone some serious consolidation over

1:08:27.640 --> 1:08:30.559
<v Speaker 4>the last decade or so, Nikki. When we think about

1:08:30.720 --> 1:08:33.519
<v Speaker 4>independent ski resorts, we think about those that aren't owned

1:08:33.560 --> 1:08:36.479
<v Speaker 4>by the big players Bell Resorts and Altera, which own

1:08:36.520 --> 1:08:38.960
<v Speaker 4>almost half the ski areas here in the US, and

1:08:39.000 --> 1:08:42.639
<v Speaker 4>they're continuing to buy more. You dedicate a big section

1:08:42.720 --> 1:08:45.400
<v Speaker 4>of this issue to what you call the independent resorts.

1:08:45.600 --> 1:08:47.240
<v Speaker 17>Yeah, you know, we're thinking about the trends for the

1:08:47.320 --> 1:08:49.960
<v Speaker 17>year ahead, and this is something where for the last

1:08:50.000 --> 1:08:52.800
<v Speaker 17>I don't know, ten years, maybe we've been seeing the

1:08:52.880 --> 1:08:55.840
<v Speaker 17>demise of independent resorts. They all get scooped up by

1:08:55.880 --> 1:08:59.160
<v Speaker 17>the corporate companies that strip them of character and flavor

1:08:59.200 --> 1:09:02.040
<v Speaker 17>and make them, you know, available to people on epic

1:09:02.080 --> 1:09:03.960
<v Speaker 17>passes and so on and so forth, which is its

1:09:04.000 --> 1:09:06.360
<v Speaker 17>own service. But this year we're seeing something different. We're

1:09:06.360 --> 1:09:09.000
<v Speaker 17>seeing independent mountains come into their own. Many of them

1:09:09.000 --> 1:09:13.080
<v Speaker 17>are actually being acquired by major entrepreneurs and people from

1:09:13.120 --> 1:09:16.120
<v Speaker 17>the finance world, not from the ski industry itself.

1:09:16.200 --> 1:09:17.960
<v Speaker 2>I have to say, I love this. I had no idea.

1:09:18.040 --> 1:09:20.120
<v Speaker 2>I feel like for years we're like, isn't this great?

1:09:20.200 --> 1:09:23.000
<v Speaker 2>These like big corporate groups creating these passes where you

1:09:23.120 --> 1:09:26.040
<v Speaker 2>scause of these give places. It helps users for sure, right, Okay,

1:09:26.120 --> 1:09:28.439
<v Speaker 2>so but talk to us about these the independence here,

1:09:28.520 --> 1:09:30.960
<v Speaker 2>Chris and who's doing some of the who's getting involved

1:09:30.960 --> 1:09:32.800
<v Speaker 2>because there are names that certainly our audience is going

1:09:32.840 --> 1:09:33.040
<v Speaker 2>to know.

1:09:33.240 --> 1:09:33.400
<v Speaker 10>Yes.

1:09:33.439 --> 1:09:35.360
<v Speaker 16>So with like a lot of things that you want

1:09:35.400 --> 1:09:39.280
<v Speaker 16>to survive and love, sometimes it does require, like media

1:09:39.320 --> 1:09:41.680
<v Speaker 16>for example, it does require a billionaire to come in

1:09:42.640 --> 1:09:45.400
<v Speaker 16>and invest, well said, and in some of these places

1:09:45.840 --> 1:09:48.320
<v Speaker 16>that's exactly what happens. So read Hastings, who is the

1:09:48.840 --> 1:09:52.080
<v Speaker 16>co founder of Netflix, who we all know, came in

1:09:52.200 --> 1:09:56.240
<v Speaker 16>and bought Powder Mountain and has announced one hundred million

1:09:56.240 --> 1:09:59.439
<v Speaker 16>dollars in commitment to improving it. And that's the kind

1:09:59.439 --> 1:10:02.760
<v Speaker 16>of thing is going to keep Powder Mountain independent. And

1:10:03.760 --> 1:10:06.720
<v Speaker 16>he says he's going to keep the appeal that that

1:10:07.000 --> 1:10:09.120
<v Speaker 16>mountain has for the current users and maybe bring in

1:10:09.160 --> 1:10:09.679
<v Speaker 16>some new people.

1:10:09.840 --> 1:10:11.760
<v Speaker 2>What's interesting is about how he found it. So it

1:10:11.800 --> 1:10:14.360
<v Speaker 2>sounds like he found this mountain after being kind of

1:10:14.360 --> 1:10:16.760
<v Speaker 2>frustrated by some of the more populated and it sounds

1:10:16.760 --> 1:10:18.120
<v Speaker 2>like he wants to keep it that way for.

1:10:18.160 --> 1:10:19.320
<v Speaker 15>Himself as others.

1:10:19.520 --> 1:10:21.759
<v Speaker 17>So the story is that he lived in Park City,

1:10:22.040 --> 1:10:24.120
<v Speaker 17>he had a house there, he had his kids.

1:10:23.800 --> 1:10:24.479
<v Speaker 15>Were living there.

1:10:24.560 --> 1:10:26.080
<v Speaker 17>You know, they all would go skiing as a family

1:10:26.120 --> 1:10:28.280
<v Speaker 17>in Park City all the time, and one day it

1:10:28.400 --> 1:10:31.360
<v Speaker 17>dumped snow. He piled his family into the car, was like,

1:10:31.520 --> 1:10:34.200
<v Speaker 17>let's all go powder chasing at Park City and they

1:10:34.200 --> 1:10:36.320
<v Speaker 17>get to the mountain and it's all been packed over.

1:10:36.720 --> 1:10:38.960
<v Speaker 17>He says it was like skiing on a sugar cube,

1:10:39.080 --> 1:10:41.240
<v Speaker 17>as on a sugar pants on a sugar cube. Yeah,

1:10:41.280 --> 1:10:43.280
<v Speaker 17>that was the exact quote. And so he got fed

1:10:43.320 --> 1:10:45.160
<v Speaker 17>up and he literally put his family back in the car.

1:10:45.200 --> 1:10:46.800
<v Speaker 17>The same day, He's like, I heard of this place

1:10:47.200 --> 1:10:50.240
<v Speaker 17>ninety minutes north driving let's go. Let's see what happens.

1:10:50.240 --> 1:10:52.519
<v Speaker 17>They were there by lunchtime at Powdered Mountain, and within

1:10:53.120 --> 1:10:55.840
<v Speaker 17>like weeks he ends up buying a house there. Later

1:10:55.920 --> 1:10:58.439
<v Speaker 17>on buying the resort, he wants to preserve it. He

1:10:58.479 --> 1:10:59.960
<v Speaker 17>wants to preserve his own special place.

1:11:00.120 --> 1:11:02.080
<v Speaker 4>I mean, who hasn't gone on vacation somewhere and then

1:11:02.880 --> 1:11:07.200
<v Speaker 4>him and decided to buy it. I will say I

1:11:07.240 --> 1:11:09.559
<v Speaker 4>was surprised to read that about Read Hastings, because you know,

1:11:09.600 --> 1:11:11.519
<v Speaker 4>you think, okay, it's Read Hastings. He's worth more than

1:11:11.520 --> 1:11:14.240
<v Speaker 4>four billion dollars according to Bloomberg Billionaires Index, and he

1:11:14.320 --> 1:11:16.840
<v Speaker 4>skis just like normal people, Like I thought he'd be,

1:11:16.840 --> 1:11:19.320
<v Speaker 4>you know, helicopter skiing and you know, going to these

1:11:19.360 --> 1:11:22.240
<v Speaker 4>resorts all over the world. But I guess he piles

1:11:22.240 --> 1:11:24.800
<v Speaker 4>the kids in the car and does his thing and millionaire.

1:11:24.479 --> 1:11:27.080
<v Speaker 15>Sort billionaires us.

1:11:27.880 --> 1:11:30.000
<v Speaker 2>The other one who got involved, which I thought was interesting,

1:11:30.320 --> 1:11:31.599
<v Speaker 2>was a former City of City group.

1:11:31.880 --> 1:11:32.759
<v Speaker 4>Yeah, Mike Corbett.

1:11:32.800 --> 1:11:34.360
<v Speaker 15>Yeah, so Jackson Hole is another one.

1:11:34.439 --> 1:11:37.439
<v Speaker 17>So this is another funny story where quite a few

1:11:37.520 --> 1:11:39.519
<v Speaker 17>years ago, a bunch of people who make these like

1:11:39.520 --> 1:11:42.160
<v Speaker 17>indieeski ski videos out of Jackson Hole posted something saying

1:11:42.160 --> 1:11:44.960
<v Speaker 17>that Veil had bought Jackson Hole, and the entire internet

1:11:45.000 --> 1:11:45.840
<v Speaker 17>goes a flame.

1:11:45.640 --> 1:11:50.559
<v Speaker 15>Saying, not my mountain, April fools. It was a literal

1:11:50.720 --> 1:11:51.639
<v Speaker 15>April fools.

1:11:51.920 --> 1:11:54.799
<v Speaker 17>But the family that owned that resort, the Kemer family, decided,

1:11:55.000 --> 1:11:56.760
<v Speaker 17>you know, we have to take this seriously. We're not

1:11:56.840 --> 1:11:59.960
<v Speaker 17>going to sell Jackson Hole unless it's to another independ

1:12:00.160 --> 1:12:02.479
<v Speaker 17>an entity. And they spent years and years debating whether

1:12:02.479 --> 1:12:05.040
<v Speaker 17>they should keep it sell it after they proudly built

1:12:05.040 --> 1:12:07.960
<v Speaker 17>it up to what it is now, and finally after

1:12:08.000 --> 1:12:10.320
<v Speaker 17>the pandemic, the Khmer family decided maybe now is the

1:12:10.320 --> 1:12:11.120
<v Speaker 17>time to back out.

1:12:11.360 --> 1:12:13.720
<v Speaker 15>They approached Mike Corbett.

1:12:13.280 --> 1:12:16.640
<v Speaker 17>Love It, and he said yes, and as of August,

1:12:17.479 --> 1:12:19.400
<v Speaker 17>the resort has new ownership. I don't think it had

1:12:19.400 --> 1:12:22.559
<v Speaker 17>been previously reported actually, at least the terms of the deal.

1:12:23.240 --> 1:12:24.719
<v Speaker 15>So we are very I feel.

1:12:24.479 --> 1:12:25.920
<v Speaker 2>Like it's a story we would have done. Is like

1:12:25.960 --> 1:12:27.800
<v Speaker 2>one of our you know, like, hey, did you see

1:12:27.800 --> 1:12:30.639
<v Speaker 2>this story? Because it's just kind of interesting. Yeah, these

1:12:30.640 --> 1:12:33.160
<v Speaker 2>big names, I just want to just real quickly do Windham.

1:12:33.400 --> 1:12:35.479
<v Speaker 2>I had a sister who taught on Wyndham for a

1:12:35.479 --> 1:12:38.880
<v Speaker 2>long time. It was such a family mountain. Yes, but

1:12:38.920 --> 1:12:41.519
<v Speaker 2>it's really gone a makeover. I love that, you know it,

1:12:41.640 --> 1:12:42.240
<v Speaker 2>I used to ski.

1:12:42.280 --> 1:12:44.240
<v Speaker 17>There are a lot too, and people have been really

1:12:44.360 --> 1:12:46.080
<v Speaker 17>up in arms in recent years because in order to

1:12:46.080 --> 1:12:48.400
<v Speaker 17>make the economics of that mountain work, the day passes

1:12:48.400 --> 1:12:50.880
<v Speaker 17>have gone as high as one hundred and seventy five

1:12:50.920 --> 1:12:53.880
<v Speaker 17>dollars a day, which for East Coast skiing is ludicrous.

1:12:54.479 --> 1:12:57.639
<v Speaker 17>But now the proposition is that the family that owns

1:12:57.680 --> 1:13:02.040
<v Speaker 17>BlackBerry Farm in Tennessee and credible, culinary driven, five star

1:13:02.960 --> 1:13:07.400
<v Speaker 17>super lux resort has taken over Windom along with another family,

1:13:07.760 --> 1:13:10.360
<v Speaker 17>and they are hoping to bring that same sensibility of

1:13:10.400 --> 1:13:14.200
<v Speaker 17>like four seasons, great food, you know, operate ski.

1:13:14.080 --> 1:13:17.839
<v Speaker 2>Culture, wait one hundred and seventy five thousand initiation fee.

1:13:18.040 --> 1:13:18.280
<v Speaker 1>Yeah.

1:13:18.360 --> 1:13:21.040
<v Speaker 2>Yeah, there's a little aspect of a little right.

1:13:21.160 --> 1:13:22.719
<v Speaker 15>Skiing is still going to be open to the public.

1:13:22.920 --> 1:13:25.320
<v Speaker 17>Okay, there has been uproar because they're turning it into

1:13:25.400 --> 1:13:28.679
<v Speaker 17>a member's club as well, but skiing will remain.

1:13:28.479 --> 1:13:30.080
<v Speaker 4>Open to Okay, I'm just going to say, you know,

1:13:30.120 --> 1:13:31.920
<v Speaker 4>and I think it's like Sesame Street, one of these

1:13:31.920 --> 1:13:36.080
<v Speaker 4>things does not belong Windom, along with Jackson Hole out

1:13:36.120 --> 1:13:36.559
<v Speaker 4>of the Mountains.

1:13:36.600 --> 1:13:39.559
<v Speaker 15>Kay, you're not wrong.

1:13:39.600 --> 1:13:41.840
<v Speaker 4>I know what I'm talking about. It's a crazy number.

1:13:41.920 --> 1:13:44.000
<v Speaker 16>No, No, it is a crazy number. And you know, we're

1:13:44.040 --> 1:13:46.360
<v Speaker 16>not there yet, Like they're just starting this now. So

1:13:46.479 --> 1:13:48.640
<v Speaker 16>what they're trying to do is really build up the amenities,

1:13:48.920 --> 1:13:52.160
<v Speaker 16>make it like feel maybe as posh as a Yellowstone

1:13:52.160 --> 1:13:55.160
<v Speaker 16>Club silo Ridge, but not you don't have to buy

1:13:55.200 --> 1:13:56.760
<v Speaker 16>a house to be there. So we don't really know

1:13:56.760 --> 1:13:58.320
<v Speaker 16>what they're going to offer to try to make that

1:13:58.360 --> 1:13:59.360
<v Speaker 16>scene valuable.

1:13:59.040 --> 1:14:01.400
<v Speaker 17>Make it you around too, right, Yeah, and there's actually

1:14:01.439 --> 1:14:03.439
<v Speaker 17>they're opening they're talking about opening a property in the

1:14:03.439 --> 1:14:04.960
<v Speaker 17>Catskills as well for summertime.

1:14:05.080 --> 1:14:07.040
<v Speaker 15>So it could really be an.

1:14:06.840 --> 1:14:09.080
<v Speaker 17>Asset to New Yorkers who want that kind of BlackBerry

1:14:09.080 --> 1:14:10.360
<v Speaker 17>farm experience closer to home.

1:14:10.400 --> 1:14:12.160
<v Speaker 2>All Right, I don't ski as much as you guys.

1:14:12.200 --> 1:14:14.000
<v Speaker 2>I used to ski, but I don't as much, so

1:14:14.080 --> 1:14:16.400
<v Speaker 2>I kind of got into some of the gear. Can

1:14:16.439 --> 1:14:19.080
<v Speaker 2>I be quite honestly, let's talk about the gear, Chris.

1:14:19.160 --> 1:14:22.360
<v Speaker 16>So, you know when you go backcountry skiing, especially if

1:14:22.360 --> 1:14:24.680
<v Speaker 16>you're going helly skiing, you need to take certain things

1:14:24.680 --> 1:14:27.880
<v Speaker 16>with you in case there's an avalanche, and so you

1:14:28.080 --> 1:14:29.880
<v Speaker 16>have to have a beacon, a shovel of probe so

1:14:29.880 --> 1:14:32.000
<v Speaker 16>people can track where you are. Yeah, but now there's

1:14:32.040 --> 1:14:34.040
<v Speaker 16>a lot of stuff that takes that safety to the

1:14:34.080 --> 1:14:36.559
<v Speaker 16>next level. This is not something that I personally do.

1:14:36.640 --> 1:14:38.880
<v Speaker 16>So I also read this and was like, yeah, give

1:14:38.960 --> 1:14:39.479
<v Speaker 16>me all of this.

1:14:40.520 --> 1:14:41.400
<v Speaker 3>Do any of you do this?

1:14:41.520 --> 1:14:41.760
<v Speaker 1>I do.

1:14:41.800 --> 1:14:43.000
<v Speaker 4>I have an avalong in my clock.

1:14:43.080 --> 1:14:43.360
<v Speaker 9>I do.

1:14:43.560 --> 1:14:43.760
<v Speaker 10>Yeah.

1:14:43.760 --> 1:14:46.519
<v Speaker 4>But the technology, it's interesting, is about fifteen years old.

1:14:46.520 --> 1:14:48.680
<v Speaker 4>And this the product that I have is a backpack

1:14:48.720 --> 1:14:51.519
<v Speaker 4>with like a breathe ability thing built into it. It's

1:14:51.520 --> 1:14:54.800
<v Speaker 4>a lot different than what's available now where you have airbags,

1:14:54.840 --> 1:14:57.960
<v Speaker 4>you have assisted breathing. Best it's essential stuff if you're

1:14:57.960 --> 1:14:58.800
<v Speaker 4>going into the back country.

1:14:58.840 --> 1:15:02.360
<v Speaker 17>Nikky, I wouldn't know, but I'm really glad to hear

1:15:02.439 --> 1:15:04.960
<v Speaker 17>this because I find this to be so terrifying and

1:15:05.000 --> 1:15:06.040
<v Speaker 17>I want people to stay safe.

1:15:06.040 --> 1:15:07.880
<v Speaker 16>Anythink that has gear that you need to take that

1:15:08.120 --> 1:15:12.639
<v Speaker 16>has the word lung in it, the trees, the.

1:15:12.600 --> 1:15:15.360
<v Speaker 2>Tree oxygen in like it like a couple of minutes.

1:15:16.360 --> 1:15:18.519
<v Speaker 4>Just going with people who know what they're doing. I mean,

1:15:18.560 --> 1:15:21.040
<v Speaker 4>these are people who know how to read snow and

1:15:21.120 --> 1:15:23.160
<v Speaker 4>understand where it's safe to ski and where it's not

1:15:23.240 --> 1:15:23.960
<v Speaker 4>safe to ski.

1:15:24.000 --> 1:15:24.920
<v Speaker 16>And some of this gear.

1:15:25.200 --> 1:15:26.599
<v Speaker 17>And one of the things that I think is actually

1:15:26.600 --> 1:15:28.479
<v Speaker 17>really cool about this is that there's this app. And

1:15:28.600 --> 1:15:30.120
<v Speaker 17>you know, when we were working on the story, Chris

1:15:30.200 --> 1:15:32.840
<v Speaker 17>was really skeptical about this and we really had to

1:15:32.840 --> 1:15:34.240
<v Speaker 17>dig in and figure out what the deal was. But

1:15:34.240 --> 1:15:37.840
<v Speaker 17>there's this app that uses light our mapping technology which

1:15:37.880 --> 1:15:43.320
<v Speaker 17>basically scans the Earth's surface for evenness of snowpack, for density,

1:15:43.320 --> 1:15:47.559
<v Speaker 17>for tree cover, for how foot traffic affects the snowpack,

1:15:47.560 --> 1:15:50.360
<v Speaker 17>and the other factors believe and uses all that combines

1:15:50.360 --> 1:15:53.439
<v Speaker 17>it into historical data to predict which which weighs down

1:15:53.479 --> 1:15:56.559
<v Speaker 17>the mountain will have greater avalanche risk than others, also

1:15:56.640 --> 1:16:00.120
<v Speaker 17>factoring the day's forecast, the day's avalanche forecast all of it,

1:16:00.160 --> 1:16:03.040
<v Speaker 17>and it makes predictive recommendations to you.

1:16:03.360 --> 1:16:05.719
<v Speaker 2>Really smart. Right, it's in the self driving vehicle.

1:16:05.720 --> 1:16:06.240
<v Speaker 1>It's really cool.

1:16:06.520 --> 1:16:07.800
<v Speaker 2>I'm just gonna say, I want to go to the

1:16:07.880 --> 1:16:10.280
<v Speaker 2>puff puffer coats. I will upset you didn't bring any

1:16:10.280 --> 1:16:11.840
<v Speaker 2>for us to try on, because you've done that in

1:16:11.840 --> 1:16:12.320
<v Speaker 2>the past.

1:16:13.680 --> 1:16:14.519
<v Speaker 4>You would take a monk cler.

1:16:15.560 --> 1:16:18.559
<v Speaker 2>I would ors are a pretty cool brand. Anything we

1:16:18.560 --> 1:16:19.599
<v Speaker 2>should know about that.

1:16:20.200 --> 1:16:22.880
<v Speaker 16>If you want something that's like so hot that you're

1:16:23.000 --> 1:16:26.080
<v Speaker 16>like a furnace, Nobus is really the brand for you.

1:16:26.360 --> 1:16:29.720
<v Speaker 16>We also say Patagonia is you can't go wrong with

1:16:29.760 --> 1:16:31.639
<v Speaker 16>Patagonia if you don't want to spend a crazy amount

1:16:31.680 --> 1:16:32.000
<v Speaker 16>of money.

1:16:32.040 --> 1:16:35.200
<v Speaker 2>Guys, thank you so much. Often running for the new

1:16:35.240 --> 1:16:38.280
<v Speaker 2>ski season our thanks to Bloomberg Pursuits editor Chris Rouser.

1:16:38.160 --> 1:16:40.519
<v Speaker 4>And of course Bloomberg News Travels are Nikki ck Stein

1:16:40.640 --> 1:16:43.360
<v Speaker 4>looking forward to hitting the slopes a safe I think

1:16:43.400 --> 1:16:45.320
<v Speaker 4>I'll go check it out this year. Bring the little guy,

1:16:45.360 --> 1:16:46.920
<v Speaker 4>take the little critters, take the critters.

1:16:46.920 --> 1:16:48.880
<v Speaker 2>All right, you're listening to Bloomberg Business Week, guys, thank

1:16:48.920 --> 1:16:51.160
<v Speaker 2>you so much. And if you're traveling abroad for your

1:16:51.160 --> 1:16:53.599
<v Speaker 2>next ski trip or any sort of trip, for that matter,

1:16:53.640 --> 1:16:55.559
<v Speaker 2>you might want to stick around for our next guest,

1:16:55.800 --> 1:16:58.960
<v Speaker 2>Julie Hansen, us CEO of Babbel, the world's best selling

1:16:59.000 --> 1:17:02.360
<v Speaker 2>language learning platform. She stops by next. This is Bloomberg.

1:17:02.600 --> 1:17:06.160
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

1:17:06.200 --> 1:17:09.559
<v Speaker 1>live weekday afternoons from three to six Eastern Listen on

1:17:09.640 --> 1:17:13.679
<v Speaker 1>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business app,

1:17:13.960 --> 1:17:15.599
<v Speaker 1>or watch us live on YouTube.

1:17:16.840 --> 1:17:19.599
<v Speaker 4>We've got with us Julie Hansen. She's US CEO of Babel.

1:17:19.880 --> 1:17:21.760
<v Speaker 4>It's a privately held company, and it's a role that

1:17:21.800 --> 1:17:24.719
<v Speaker 4>she's had since twenty seventeen. Julie also we should notice

1:17:24.720 --> 1:17:27.840
<v Speaker 4>the former COO and president at Business Insider. She was

1:17:27.880 --> 1:17:30.080
<v Speaker 4>there when Axel Springer bought BI in a deal that

1:17:30.200 --> 1:17:32.400
<v Speaker 4>valued the company for four hundred and fifty million dollars

1:17:32.400 --> 1:17:34.920
<v Speaker 4>back in twenty fifteen. Julie joins us on Zoom from

1:17:34.960 --> 1:17:36.759
<v Speaker 4>New York. Julie, good to have you with us this afternoon.

1:17:36.760 --> 1:17:40.080
<v Speaker 6>How are you good, Thanks Jim, Thanks Cheryl, thanks for

1:17:40.080 --> 1:17:40.400
<v Speaker 6>having me.

1:17:40.479 --> 1:17:43.040
<v Speaker 4>Yeah, it's good to have you with us. Talk to

1:17:43.120 --> 1:17:44.479
<v Speaker 4>us a little bit about the growth that you've seen

1:17:44.520 --> 1:17:46.280
<v Speaker 4>on the platform, because I got to tell you there

1:17:46.320 --> 1:17:48.879
<v Speaker 4>is no shortage of places where you can go online

1:17:48.920 --> 1:17:49.759
<v Speaker 4>to learn languages.

1:17:51.160 --> 1:17:55.040
<v Speaker 6>True, but we've seen I mean, Babel was the originator

1:17:55.080 --> 1:17:58.680
<v Speaker 6>of the category of online language learning some seventeen years

1:17:58.720 --> 1:18:02.720
<v Speaker 6>ago when it was founded in Germany. And we've seen

1:18:02.760 --> 1:18:06.000
<v Speaker 6>double digit growth growth really boom during the pandemic, but

1:18:06.000 --> 1:18:09.320
<v Speaker 6>then it's stayed at very elevated double digit rates ever since,

1:18:09.320 --> 1:18:12.320
<v Speaker 6>and we've been able to sustain that growth. And part

1:18:12.360 --> 1:18:15.200
<v Speaker 6>of what drives it is what you said at the

1:18:15.240 --> 1:18:20.520
<v Speaker 6>top of the program that you know, multi language families

1:18:20.560 --> 1:18:23.559
<v Speaker 6>are growing in this country, but it's also just become

1:18:24.160 --> 1:18:27.479
<v Speaker 6>something that's somehow more appealing to do in our culture

1:18:27.960 --> 1:18:29.080
<v Speaker 6>and we're benefiting from that.

1:18:29.400 --> 1:18:31.479
<v Speaker 2>So Jillie, wait, help me out here. You said obviously

1:18:31.520 --> 1:18:34.679
<v Speaker 2>makes sense. Right, A boom during the pandemic, Right people

1:18:34.680 --> 1:18:37.080
<v Speaker 2>are at home. They wanted to learn to knit, learn

1:18:37.120 --> 1:18:39.439
<v Speaker 2>to make sour dough bread, and learned to speak another language.

1:18:39.520 --> 1:18:42.000
<v Speaker 2>Like that's what it was about and stay healthy, no

1:18:42.040 --> 1:18:44.599
<v Speaker 2>doubt about that during the pandemic. But you've held on

1:18:44.640 --> 1:18:50.280
<v Speaker 2>to those levels of growth as well as subscribers give us.

1:18:50.560 --> 1:18:53.160
<v Speaker 2>Are you saying that you've maintained those levels in the gains.

1:18:55.040 --> 1:18:57.479
<v Speaker 6>Yeah, I mean not quite at the pandemic levels, but

1:18:57.560 --> 1:19:00.240
<v Speaker 6>we've grown double digit ever since the pandemic, so very

1:19:00.240 --> 1:19:04.240
<v Speaker 6>strong growth. I mean, Babel is the most sold language

1:19:04.280 --> 1:19:09.040
<v Speaker 6>learning platform ever. We've sold more than sixteen million subscriptions

1:19:09.960 --> 1:19:13.120
<v Speaker 6>over time. So so yeah that I don't I can't

1:19:13.120 --> 1:19:15.160
<v Speaker 6>tell you all the reasons why, but it just seems

1:19:15.200 --> 1:19:18.040
<v Speaker 6>like something about the language learning boom during the pandemic

1:19:18.479 --> 1:19:21.400
<v Speaker 6>validated that as an activity, and people have stayed with it.

1:19:21.720 --> 1:19:24.160
<v Speaker 2>I'm curious, like, how does it work if you become

1:19:24.479 --> 1:19:27.160
<v Speaker 2>you know, you sign on and you become a customer

1:19:27.560 --> 1:19:31.320
<v Speaker 2>of your services, do you become a repeat customer? Is

1:19:31.360 --> 1:19:33.880
<v Speaker 2>that what often? Or is it all about new customer acquisition?

1:19:35.000 --> 1:19:38.760
<v Speaker 6>That so interesting? Actually, in Europe, especially in Germany, we

1:19:38.800 --> 1:19:42.240
<v Speaker 6>do see quite a bit of repeat purchases, whether people

1:19:42.280 --> 1:19:45.439
<v Speaker 6>are coming back to a language after a pause or

1:19:45.880 --> 1:19:49.000
<v Speaker 6>often there like learning the next language, which of course

1:19:49.160 --> 1:19:50.040
<v Speaker 6>is very impressive.

1:19:50.760 --> 1:19:55.760
<v Speaker 4>Who are these people very languages?

1:19:57.320 --> 1:19:59.439
<v Speaker 6>Over Here in the US we tend to see that

1:19:59.479 --> 1:20:03.120
<v Speaker 6>people take a pause and then come back. But language

1:20:03.160 --> 1:20:06.240
<v Speaker 6>learning is, you know, a long term activity. You can

1:20:06.520 --> 1:20:09.080
<v Speaker 6>make progress in a short time period, but you don't

1:20:09.080 --> 1:20:14.040
<v Speaker 6>become fluent without you know, a considerable long term effort,

1:20:14.120 --> 1:20:16.320
<v Speaker 6>so people know that, and there's actually one of the

1:20:16.360 --> 1:20:19.719
<v Speaker 6>reasons why lifetime subscription is a very popular option.

1:20:20.240 --> 1:20:23.160
<v Speaker 4>Talk to me about the strategy here with Babel in

1:20:23.240 --> 1:20:26.720
<v Speaker 4>terms of learning and how Babel teaches in a way

1:20:26.720 --> 1:20:29.439
<v Speaker 4>that's different from other platforms and compare with dual Lingo.

1:20:29.680 --> 1:20:32.080
<v Speaker 4>I know, doual Lingo is a company, it's publicly traded,

1:20:32.120 --> 1:20:34.160
<v Speaker 4>it's got a market cap of about six point nine

1:20:34.200 --> 1:20:36.919
<v Speaker 4>billion dollars. It went public just a couple of years ago,

1:20:37.520 --> 1:20:39.879
<v Speaker 4>and that one certainly gets a lot of mind share

1:20:39.960 --> 1:20:43.639
<v Speaker 4>with especially millennials and gen z yep.

1:20:44.360 --> 1:20:48.160
<v Speaker 6>Definitely different learning approaches. You know, at Babel, we use

1:20:48.200 --> 1:20:51.080
<v Speaker 6>a lot of learning science and frankly a lot of

1:20:51.120 --> 1:20:54.640
<v Speaker 6>AI embedded in the product. But we do believe that

1:20:55.360 --> 1:20:58.479
<v Speaker 6>human led teaching. We have something like one hundred and

1:20:58.520 --> 1:21:02.840
<v Speaker 6>fifty didactics experts on staff who've created our courses that

1:21:02.880 --> 1:21:03.519
<v Speaker 6>we need.

1:21:03.760 --> 1:21:04.240
<v Speaker 5>We need to.

1:21:04.240 --> 1:21:08.760
<v Speaker 6>Marry their knowledge with technologies basically the essence of what

1:21:08.800 --> 1:21:11.920
<v Speaker 6>we do. We also believe that, you know, you're not

1:21:11.960 --> 1:21:15.840
<v Speaker 6>going to become perfectly fluent from any app, so that's

1:21:15.880 --> 1:21:19.519
<v Speaker 6>why we've created other products to support and round out

1:21:19.600 --> 1:21:23.800
<v Speaker 6>the language learning experience. So it might be a bunch

1:21:23.800 --> 1:21:26.480
<v Speaker 6>of podcasts. I think we're up to twenty three different podcasts,

1:21:26.840 --> 1:21:30.880
<v Speaker 6>but we also have live teacher led you know, virtual classes,

1:21:31.640 --> 1:21:34.040
<v Speaker 6>and those are an important part of you know, really

1:21:34.200 --> 1:21:37.240
<v Speaker 6>we care about learner success, so we believe that to

1:21:37.600 --> 1:21:41.360
<v Speaker 6>get learners to succeed, you have to combine learning methods.

1:21:41.560 --> 1:21:44.040
<v Speaker 6>I mean, there's scientific research behind that. It's not just

1:21:44.120 --> 1:21:49.680
<v Speaker 6>our belief. So so it's that combination of human and technology,

1:21:49.800 --> 1:21:52.800
<v Speaker 6>especially AI, but other technologies too, and the idea of

1:21:52.840 --> 1:21:57.080
<v Speaker 6>creating a whole surround sound of learning experiences.

1:21:57.400 --> 1:21:59.519
<v Speaker 2>It's really interesting how much of your business is B

1:21:59.640 --> 1:22:02.040
<v Speaker 2>to B business to business I'm always curious about or

1:22:02.160 --> 1:22:04.280
<v Speaker 2>is a lot of it just individuals who want to

1:22:04.320 --> 1:22:05.040
<v Speaker 2>learn a language.

1:22:06.280 --> 1:22:08.280
<v Speaker 6>Well, the B to B is the fastest growing segment

1:22:08.280 --> 1:22:11.559
<v Speaker 6>of our business by far. It's the newest compared to

1:22:11.680 --> 1:22:14.400
<v Speaker 6>the consumer though, so it's not nearly as big, but

1:22:14.439 --> 1:22:18.439
<v Speaker 6>growing fast. And those are very interesting use cases.

1:22:19.400 --> 1:22:20.799
<v Speaker 13>We started that business in Europe.

1:22:21.200 --> 1:22:25.800
<v Speaker 6>We found, you know, international companies, multinational companies needed help.

1:22:27.680 --> 1:22:29.439
<v Speaker 6>And then we came to the US and it took

1:22:29.479 --> 1:22:32.519
<v Speaker 6>a while to sort for the use case to become clear.

1:22:32.600 --> 1:22:34.320
<v Speaker 10>Here but we.

1:22:34.240 --> 1:22:37.400
<v Speaker 6>Believe the growth opportunity is massive in the US based

1:22:37.439 --> 1:22:41.120
<v Speaker 6>on just migration patterns, because often babble is brought in

1:22:41.200 --> 1:22:47.639
<v Speaker 6>for language teaching in situations where there's workplace safety at risk. Yeah,

1:22:48.080 --> 1:22:50.240
<v Speaker 6>we have a very diverse group of clients here from

1:22:50.240 --> 1:22:53.160
<v Speaker 6>a bunch of MLB teams. Maybe safety isn't quite the

1:22:53.200 --> 1:22:59.680
<v Speaker 6>thing there, it's excellence. But you know, down to meat packers, landscapers,

1:22:59.720 --> 1:23:02.759
<v Speaker 6>I mean places where that where language barriers create safety

1:23:02.800 --> 1:23:04.960
<v Speaker 6>issues and there's a big opportunity in that.

1:23:05.200 --> 1:23:08.000
<v Speaker 4>Talk to me about mobile versus desktop right now? What's

1:23:08.040 --> 1:23:08.759
<v Speaker 4>the share on mobile?

1:23:09.600 --> 1:23:12.080
<v Speaker 6>You know, when I started here, if you can imagine people,

1:23:12.160 --> 1:23:15.600
<v Speaker 6>actually there was a lot of desktop usage. That was

1:23:15.680 --> 1:23:18.360
<v Speaker 6>just six years ago, and I thought it was really peculiar,

1:23:18.520 --> 1:23:21.040
<v Speaker 6>frankly coming from the US.

1:23:21.400 --> 1:23:23.759
<v Speaker 2>But now it's we're a mobile app.

1:23:24.320 --> 1:23:26.880
<v Speaker 6>There are still some people who use the product on

1:23:26.920 --> 1:23:30.840
<v Speaker 6>their desktop or maybe their iPad, but it's a mobile world.

1:23:31.360 --> 1:23:34.040
<v Speaker 2>What is it typically cost for somebody who wants to

1:23:34.120 --> 1:23:36.120
<v Speaker 2>subscribe or learn a language.

1:23:37.520 --> 1:23:39.920
<v Speaker 6>I mean, you can start in the US if you

1:23:39.960 --> 1:23:42.280
<v Speaker 6>want to just try a one month subscription for about

1:23:42.320 --> 1:23:45.080
<v Speaker 6>fifteen bucks. If you want to subscribe for the year,

1:23:45.400 --> 1:23:48.799
<v Speaker 6>more like ninety dollars, you can pick up a lifetime

1:23:48.840 --> 1:23:53.360
<v Speaker 6>subscription for call it three hundred bucks. So in that range.

1:23:53.760 --> 1:23:56.400
<v Speaker 2>And your biggest market or biggest or fastest growing market,

1:23:56.439 --> 1:23:58.920
<v Speaker 2>is it the US? Just got about thirty seconds left here.

1:23:59.720 --> 1:24:00.519
<v Speaker 9>Yes to both.

1:24:01.160 --> 1:24:03.840
<v Speaker 6>The US was late, the last one that we were

1:24:04.040 --> 1:24:06.599
<v Speaker 6>found success in and it took a very dedicated approach.

1:24:06.680 --> 1:24:10.120
<v Speaker 6>But it's now the biggest market, the fastest growing. You know,

1:24:10.160 --> 1:24:13.360
<v Speaker 6>it's all about learning Mexican Spanish in the US market,

1:24:13.439 --> 1:24:16.719
<v Speaker 6>but we teach all of our fourteen languages, but that's

1:24:16.720 --> 1:24:17.840
<v Speaker 6>the popular language here.

1:24:18.479 --> 1:24:21.960
<v Speaker 2>Really interesting. Thanks for the insight, really fascinating. Julie Hansen,

1:24:22.560 --> 1:24:26.679
<v Speaker 2>US CEO Babbel and joining us of course on zoom

1:24:26.760 --> 1:24:28.559
<v Speaker 2>in New York City.

1:24:28.880 --> 1:24:32.719
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1:24:32.960 --> 1:24:36.920
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