WEBVTT - Ep 167 Viagra/Sildenafil: Raising the bar

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<v Speaker 1>Courage, something shared by countless Americans, those that risked their lives,

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<v Speaker 1>those that battle serious illness. When I was diagnosed with cancer,

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<v Speaker 1>I was primarily concerned with ridding myself of the cancer,

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<v Speaker 1>but secondly, I was concerned about post operative side effects

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<v Speaker 1>like a rectile dysfunction ED, often called impotence. You know,

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<v Speaker 1>it's a little embarrassing to talk about ED, but it's

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<v Speaker 1>so important to millions of men and their partners that

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<v Speaker 1>I decided to talk about it publicly. And after all,

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<v Speaker 1>it can be associated with many conditions, including prostate surgery,

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<v Speaker 1>high blood pressure, diabetes, or even smoking. The point I

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<v Speaker 1>want to make is that there are many treatments available

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<v Speaker 1>for ED, so my advice is to get a medical checkup.

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<v Speaker 1>It's the best way to get educated about ED and

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<v Speaker 1>what can be done to treat it. It may take

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<v Speaker 1>a little courage, but I've always found that everything worthwhile does.

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<v Speaker 2>I mean, none of it was wrong.

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<v Speaker 1>I love it. It's because it sounds more like a

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<v Speaker 1>p s A than an advertisement. It does.

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<v Speaker 2>It totally sounds like I mean, they don't even say

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<v Speaker 2>the name of the medicine, right, but it's very under

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<v Speaker 2>the radar.

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<v Speaker 1>Uh huh. So that was from the infamous, really historic

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<v Speaker 1>Bob Dole commercial from nineteen ninety eight. Bob Dol, Bob Dol.

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<v Speaker 2>Bob Dol. Do you know that was one of my

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<v Speaker 2>brother's first words.

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<v Speaker 1>Was he born near like in the year leading up

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<v Speaker 1>to a presidential election or what? I don't know.

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<v Speaker 2>I just remember during the presidential election. I'm pretty sure

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<v Speaker 2>it was my youngest brother. It might have not even

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<v Speaker 2>been him, but sitting there saying Bob Dol, Bob Dol,

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<v Speaker 2>Bob dol, So it could him been the one who

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<v Speaker 2>was nineteen ninety I don't know.

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<v Speaker 1>That's someone who's watching too much TV and too many

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<v Speaker 1>political commercials, right.

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<v Speaker 2>Bob Dohl, Bob Dol, Bob Dol. Anyways?

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<v Speaker 1>Oh yeah, yes, Well, Hi, I'm Aaron.

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<v Speaker 2>Welsh, and I'm Aaron on an update and this.

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<v Speaker 1>Is this podcast will Kill You.

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<v Speaker 2>And today we're talking about viagra. We are can we

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<v Speaker 2>say trade names? We're talking about Sildena, Phil, We're.

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<v Speaker 1>Talking about I mean, my part is mostly about biagra.

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<v Speaker 1>Period Biographs is also not the first trade name that

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<v Speaker 1>we would have said on this podcast.

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<v Speaker 2>Launched the Whole Allergies episode talking about EpiPens, like.

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<v Speaker 1>Yeah, exactly, epineph and auto injectors. Right, too much to

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<v Speaker 1>say any episode, it's gonna be a great episode. I

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<v Speaker 1>am so excited for this one. There's just it's a

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<v Speaker 1>it's a rich topic. Yeah, who knew? Who knew?

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<v Speaker 2>Yeah?

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<v Speaker 1>We should have? We did, we did, they did, That's

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<v Speaker 1>why we picked it. Yeah, but before we get into

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<v Speaker 1>all of that, Aaron, what time is it? It's quarantin

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<v Speaker 1>any time it is? And what are we drinking this week?

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<v Speaker 2>Nothing other than little Blue pills? Yep, it makes sense.

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<v Speaker 1>It makes sense. Pills, p I L s just one

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<v Speaker 1>L just because because it's beer. It's a beer drink.

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<v Speaker 1>It's a pill drink even and lemonade and blue curse out.

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<v Speaker 2>Sorry sorry, but not that sorry, because it clever.

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<v Speaker 1>I mean, we had to do the name and then

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<v Speaker 1>the recipe was based on that, and so there you go.

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<v Speaker 2>Enjoy it or don't. Yeah, anyways, you'll find the full

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<v Speaker 2>recipe so you can decide for yourself for that quarantine

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<v Speaker 2>and the non alcoholic. We'll do it plusy Brita on

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<v Speaker 2>our website This podcast will kill You dot com and

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<v Speaker 2>on all of our social media channels.

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<v Speaker 1>Aaron, can we get started? We can today's topic.

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<v Speaker 2>Right after a short break.

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<v Speaker 1>Still.

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<v Speaker 2>Dentaphil is the medicine that we're talking about today, and

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<v Speaker 2>it is of course most famous for its use as

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<v Speaker 2>a treatment for erectile dysfunction under the trade name viagra,

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<v Speaker 2>but that is not its only use, so I want

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<v Speaker 2>to give credit up front that this is also an

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<v Speaker 2>important medication that is used for the treatment of things

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<v Speaker 2>like pulmonary hypertension in both adults but also tiny babies.

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<v Speaker 2>Off label use, and that's a condition where the pressure

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<v Speaker 2>in your blood vessels and your lungs is too high

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<v Speaker 2>and it can make it really difficult to breathe. In babies,

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<v Speaker 2>this is often because they're born premature. But I'm saying

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<v Speaker 2>that now because that's mostly the last time I'm going

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<v Speaker 2>to talk about it, because its use in other contexts

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<v Speaker 2>is really overshadowed, of course by its fame as viagra.

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<v Speaker 2>So to understand the use of this medication in the

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<v Speaker 2>treatment of a rectile dysfunction, we have to start by

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<v Speaker 2>talking about erections. What are they, how do they work,

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<v Speaker 2>what is happening when they don't work, and why does

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<v Speaker 2>viagra help?

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<v Speaker 1>So we all love the questions that we should be

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<v Speaker 1>asking exactly.

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<v Speaker 2>There is the potential, as evidenced by multiple like twenty

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<v Speaker 2>to fifty page papers on the detailed biochemical reactions and

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<v Speaker 2>the neurobiology and endocrinology of what's happening in a penile erection.

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<v Speaker 2>There's the potential to go into way too much detail,

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<v Speaker 2>But for this episode I will link to all of

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<v Speaker 2>those papers so people who want to dig deep can

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<v Speaker 2>What we need to understand is really the broad strokes

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<v Speaker 2>of what an erection is a penile erection is the

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<v Speaker 2>end result of a pretty complex neurovascular process, which means

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<v Speaker 2>that it involves a real web of our peripheral nerves

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<v Speaker 2>as well as our brain and spinal cord. It involves

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<v Speaker 2>both sensory and motor nerves, and both are sympathetic and parasympathetic,

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<v Speaker 2>so those autonomic nervous systems. It coordinates through tactile, auditory, visual,

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<v Speaker 2>and other stimuli, and involves a pretty wide range of

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<v Speaker 2>neurotransmitters as well as hormones. And all of this has

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<v Speaker 2>to coordinate with our vascular system, which is what deals

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<v Speaker 2>with blood flow in and blood flow out. And we

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<v Speaker 2>don't have to get deep deep into the details to

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<v Speaker 2>understand how this works and how viagrass soldeniphil can affect

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<v Speaker 2>this process, but we do need to understand the anatomy

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<v Speaker 2>of a penis. So anatomically, the penis has some pretty

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<v Speaker 2>specialized tissue creatively called a rectile tissue. Wow, okay, I know,

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<v Speaker 2>such creative naming. So if you were to look at

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<v Speaker 2>the interior of a penis, like in cross section, to me,

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<v Speaker 2>it kind of looks like a fly with like an

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<v Speaker 2>open mouth, going like ooh, okay, because like imagine a fly,

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<v Speaker 2>a big fly eyes, but then they have like a

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<v Speaker 2>human mouth going like, oh my.

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<v Speaker 1>Gosh, I don't like that image, but continue, but it's

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<v Speaker 1>in your brain now.

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<v Speaker 2>So in cross section, it has these two big round

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<v Speaker 2>almost really they're like tubes that are full of this

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<v Speaker 2>spongy type of tissue that's called the corpora cavernosa.

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<v Speaker 1>And each of these.

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<v Speaker 2>Corpora cavernosa has an artery that flows through the center,

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<v Speaker 2>and then these two sponges are surrounded by a pretty

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<v Speaker 2>dense fibrous tissue that forms a sheath like a sword

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<v Speaker 2>with a sheath. Right, it's a firm area, and that

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<v Speaker 2>is what looks like the fly eyes, like this pair

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<v Speaker 2>of big wide eyes. And then beneath that, like on

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<v Speaker 2>the dorsal underside of that, if you're looking at a

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<v Speaker 2>cross section, there's another tissue, spongy tissue tube called the

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<v Speaker 2>corpus spongiosum, and inside this tube is the urethru where

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<v Speaker 2>pa is going to come out as well as ejaculate

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<v Speaker 2>is going to come out, and that's what looks like

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<v Speaker 2>the mouth of the fly. This is surrounded by a thinner,

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<v Speaker 2>fibrous sheath of tissue and then the whole thing is

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<v Speaker 2>surrounded by a lot of different smooth muscle, not skeletal muscle,

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<v Speaker 2>but smooth muscle.

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<v Speaker 1>So just like a lot of different types of tissue

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<v Speaker 1>all laggered together.

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<v Speaker 2>A lot of different types of tissue in these three

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<v Speaker 2>pockets of spongy area, okay, with a lot of smooth

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<v Speaker 2>muscle tissue all up in there. And smooth muscle is

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<v Speaker 2>the type of muscle that we have all of our bodies.

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<v Speaker 2>It's what surrounds our arteries or is part of our arteries.

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<v Speaker 2>It's what's in all of our internal organs, except for

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<v Speaker 2>our heart, which has its own specialized kind of muscle.

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<v Speaker 2>But unlike most other smooth muscle in our bodies, the

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<v Speaker 2>smooth muscle that surrounds the corpora cavernosa in the penis

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<v Speaker 2>is tonic contracted, which means that it's always a little

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<v Speaker 2>bit though not one hundred percent completely, but it's a

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<v Speaker 2>little bit clamped down contracted, rather than relaxed. And what

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<v Speaker 2>that does is it allows for only enough blood flow

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<v Speaker 2>through to keep the tissues of the penis healthy without

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<v Speaker 2>allowing too much blood in. So what happens in an

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<v Speaker 2>erection through again this complex series of neurotransmitters, hormones, blah

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<v Speaker 2>blah blah. Is that this smooth muscle starts to relax

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<v Speaker 2>and that causes the dilation of those arteries in the

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<v Speaker 2>corpus cavernosa in those flies eyes, and that allows for

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<v Speaker 2>increased blood flow. That blood flows out of the arteries

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<v Speaker 2>into those tissues and fills up all of this spongy

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<v Speaker 2>potential space. These are called sinusoids, and they're basically like

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<v Speaker 2>chambers in those spongy tissues. And as those tissues begin

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<v Speaker 2>to expand, they actually compress the veins in the penis,

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<v Speaker 2>which are all located outside of that fascial tissue or

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<v Speaker 2>in between layers of fashion, but outside of those sponges.

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<v Speaker 1>So it's like let more blood in and prevent blood

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<v Speaker 1>from leaving.

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<v Speaker 2>Exactly exactly, and that traps the blood in those sinusoids

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<v Speaker 2>in the sponge you have very little venus outflow. And

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<v Speaker 2>the more that that process continues through this kind of

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<v Speaker 2>positive feedback loop, then eventually you have a really significant

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<v Speaker 2>increase in the pressure inside of the penis, and then

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<v Speaker 2>you have a contraction of nearby muscles called the issio

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<v Speaker 2>cavernosis muscles, and these are muscles like in the pelvic floor,

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<v Speaker 2>not smooth muscles, but skeletal muscles, and that provides a

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<v Speaker 2>further rigidity, so you have that's how you end up

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<v Speaker 2>with the rigidity of an erection. Does that make sense? Yeah,

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<v Speaker 2>that's it. That's all it is, right. I can make

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<v Speaker 2>it as simple as.

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<v Speaker 1>That more blood in, less blood out erection.

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<v Speaker 2>Erection, and to do that you first need a relaxation

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<v Speaker 2>of that smooth muscle. So then if we understand that,

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<v Speaker 2>then we can understand that there's a lot of ways

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<v Speaker 2>that this process could go wrong, and that end result

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<v Speaker 2>is called a rectile dysfunction. And for this I'm going

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<v Speaker 2>to just rely on nih definitions limited though they may be.

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<v Speaker 2>A rectile dysfunction is the condition in which somebody cannot

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<v Speaker 2>either achieve or maintain an erection that is firm enough

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<v Speaker 2>for a satisfactory sexual experience. That's the literal definition. And

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<v Speaker 2>there isn't one underlying cause of a rectile dysfunction. Erectile

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<v Speaker 2>dysfunction is an end result, right, It's as satisfying sexual

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<v Speaker 2>ability or the inability to have this satisfying sexual experience

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<v Speaker 2>because the erection is not as firm as either it

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<v Speaker 2>used to be or as you want it to be.

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<v Speaker 2>Now again, there's limitations to this, and one thing that

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<v Speaker 2>I'm not probably doing a good enough job in this

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<v Speaker 2>whole episode is going into the nuances of how we

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<v Speaker 2>define sexual health in general, right, or.

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<v Speaker 1>What is the satisfactory sexual experience exactly? Right?

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<v Speaker 2>Yeah, yeah, yeah, right, So like that is that is

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<v Speaker 2>beyond the scope of this. But if we're sticking with

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<v Speaker 2>this definition, then what we're looking at really is that

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<v Speaker 2>erection itself. And there's a lot of different things that

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<v Speaker 2>can end up causing a rectile dysfunction or a lot

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<v Speaker 2>of different risk factors that end up relating to this.

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<v Speaker 1>Right.

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<v Speaker 2>There are of course psychosocial issues, like we said, like

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<v Speaker 2>what is healthy sexual function? What does it mean to

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<v Speaker 2>that individual? What's considered disorder? But you accept that I've

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<v Speaker 2>got a disorder or I feel like there's a disorder.

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<v Speaker 2>There's a lot of different things that can end up

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<v Speaker 2>causing this. There's things like neurologic issues, whether that's a

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<v Speaker 2>spinal cord injury or peripheral nerve damage or either like

0:15:15.640 --> 0:15:19.920
<v Speaker 2>demielinating disease like MS or a whole host of other

0:15:20.040 --> 0:15:24.480
<v Speaker 2>chronic diseases that can cause nerve issues. There's also endocrine

0:15:24.520 --> 0:15:30.200
<v Speaker 2>issues like low levels of testosterone. There's also vascular issues,

0:15:30.400 --> 0:15:33.760
<v Speaker 2>and vascular issues likely account for the majority of a

0:15:33.800 --> 0:15:37.120
<v Speaker 2>rectile dysfunction, though it's a little hard to get great

0:15:37.200 --> 0:15:39.400
<v Speaker 2>stats on this, but a lot of papers estimate like

0:15:39.480 --> 0:15:44.640
<v Speaker 2>seventy percent or so. And vascular disease is not one thing, right,

0:15:44.640 --> 0:15:47.080
<v Speaker 2>There's a whole bunch of risk factors that lead to

0:15:47.200 --> 0:15:50.440
<v Speaker 2>vascular disease that can lead to a rectile dysfunction. Diabetes,

0:15:50.560 --> 0:15:53.640
<v Speaker 2>high blood pressure, high cholesterol. All of these affect the

0:15:53.680 --> 0:15:55.760
<v Speaker 2>lining of our blood vessels, which is going to affect

0:15:55.800 --> 0:15:59.680
<v Speaker 2>blood flow, which is necessary for an erection. Aging in

0:15:59.720 --> 0:16:05.400
<v Speaker 2>general causes oxidative stress and endothelial dysfunction, and then of

0:16:05.440 --> 0:16:08.200
<v Speaker 2>course the hospital can do it to you, which it

0:16:08.280 --> 0:16:10.680
<v Speaker 2>sounds like was what happened in our first hand account

0:16:10.720 --> 0:16:12.320
<v Speaker 2>because someone had treatment for cancer.

0:16:12.320 --> 0:16:14.200
<v Speaker 1>I was like, what do you mean.

0:16:15.840 --> 0:16:19.720
<v Speaker 2>Treatment for something like prostate cancer or other operations or

0:16:19.760 --> 0:16:22.080
<v Speaker 2>medications that can sometimes cause erect how dysfunction?

0:16:36.240 --> 0:16:39.960
<v Speaker 1>Okay, Aaron, real quick, age? Why Like, I know you

0:16:40.040 --> 0:16:43.120
<v Speaker 1>mentioned oxidative stress blah blah blah, but like, why what

0:16:43.560 --> 0:16:46.600
<v Speaker 1>is the aging? Why does the aging process lead to

0:16:46.720 --> 0:16:49.800
<v Speaker 1>higher rates of ED? Aaron This is.

0:16:50.160 --> 0:16:53.120
<v Speaker 2>A question that made like I already was, I wondered this,

0:16:53.320 --> 0:16:58.600
<v Speaker 2>but looking at the statistics, I wonder even more because okay,

0:16:59.040 --> 0:17:02.640
<v Speaker 2>this is jumping ahead. But statistically people say that anywhere

0:17:02.640 --> 0:17:05.440
<v Speaker 2>from like fifty to one hundred percent of people with

0:17:05.480 --> 0:17:10.080
<v Speaker 2>a penis over age seventy have a rectile dysfunction. Okay, again,

0:17:10.280 --> 0:17:13.560
<v Speaker 2>meaning that they're not having a satisfying sexual experience because

0:17:13.560 --> 0:17:16.040
<v Speaker 2>they're not able to achieve or maintain an erection.

0:17:16.000 --> 0:17:18.919
<v Speaker 1>Which real quick again, does that definition include frequency? Is

0:17:18.960 --> 0:17:21.520
<v Speaker 1>that every time? Is that just once in a month?

0:17:21.640 --> 0:17:24.919
<v Speaker 1>Is that once in a week? Like, it doesn't include

0:17:24.960 --> 0:17:28.520
<v Speaker 1>any of that? It doesn't matter, right because it is subjective.

0:17:28.560 --> 0:17:31.200
<v Speaker 1>It is it is a subjective experience that is meeting

0:17:31.240 --> 0:17:35.120
<v Speaker 1>criteria for this dysfunction or disorder. Right, it's giving me

0:17:35.119 --> 0:17:36.080
<v Speaker 1>menopause vibes.

0:17:36.880 --> 0:17:40.760
<v Speaker 2>Where we're calling this a disorder because it is causing

0:17:40.840 --> 0:17:45.359
<v Speaker 2>impact on your life, which is valid, But is it

0:17:45.440 --> 0:17:48.760
<v Speaker 2>a disorder like evolutionarily? Maybe not?

0:17:49.080 --> 0:17:51.920
<v Speaker 1>Right, I don't wait for it, just wait for it.

0:17:52.800 --> 0:17:55.120
<v Speaker 1>There's more where that came from. We'll get you to it.

0:17:55.240 --> 0:17:59.199
<v Speaker 2>I can imagine, because again it is very individual, like

0:17:59.280 --> 0:18:01.760
<v Speaker 2>what is the satisy finding sexual experience for one person

0:18:01.840 --> 0:18:04.119
<v Speaker 2>is not the same as for another person. For some people,

0:18:04.160 --> 0:18:06.600
<v Speaker 2>it might not even include an erection, it might not

0:18:06.680 --> 0:18:11.159
<v Speaker 2>even include orgasm. Like, there's so much nuance to this.

0:18:11.720 --> 0:18:18.080
<v Speaker 1>What's the end goal here for Yeah, exact fixing, fixing, this, fixing, fixing.

0:18:17.880 --> 0:18:22.800
<v Speaker 2>This, fixing, this and this in the case of erectile dysfunction,

0:18:23.000 --> 0:18:25.399
<v Speaker 2>is just the firmness of the erection.

0:18:25.720 --> 0:18:30.240
<v Speaker 1>But there is a real relationship between age and ED.

0:18:30.560 --> 0:18:34.199
<v Speaker 1>So what is going on mechanistically? Like, what is the

0:18:34.200 --> 0:18:36.320
<v Speaker 1>basis for this physiologically?

0:18:36.720 --> 0:18:39.960
<v Speaker 2>Great question. I don't have a one single answer for you.

0:18:40.600 --> 0:18:44.359
<v Speaker 2>I don't have like an aging equals this. There's a lot.

0:18:44.560 --> 0:18:47.040
<v Speaker 2>There's the fact that as we age, all of those

0:18:47.080 --> 0:18:50.240
<v Speaker 2>other risk factors go up. Cholesterol goes up, blood pressure

0:18:50.280 --> 0:18:53.879
<v Speaker 2>goes up, the rates of diabetes go up. Aging also,

0:18:54.200 --> 0:18:57.320
<v Speaker 2>like I said, already is thought to be independently associated

0:18:57.480 --> 0:19:01.119
<v Speaker 2>with things that end up causing endothelial dysfunction, which is

0:19:01.480 --> 0:19:05.480
<v Speaker 2>blood vessel dysfunction. Is it just that there's a lot

0:19:05.560 --> 0:19:08.560
<v Speaker 2>of different factors. I don't think that there's one thing

0:19:09.240 --> 0:19:12.680
<v Speaker 2>that aging causes that leads directly to a rectile dysfunction.

0:19:12.720 --> 0:19:14.560
<v Speaker 2>I think it's a whole host of issues.

0:19:15.280 --> 0:19:17.400
<v Speaker 1>I just have so many questions, but keep going.

0:19:19.800 --> 0:19:21.080
<v Speaker 2>I don't know that I'm going to answer any of

0:19:21.080 --> 0:19:24.280
<v Speaker 2>your questions. But out of all the different things, be

0:19:24.320 --> 0:19:30.720
<v Speaker 2>they neurogenic, be they vascular, be they psychological, be they hormonal,

0:19:31.880 --> 0:19:35.880
<v Speaker 2>Very often the first thing that is used for treatment

0:19:36.440 --> 0:19:40.240
<v Speaker 2>is one thing, and that is viagra. So, no matter

0:19:40.280 --> 0:19:44.919
<v Speaker 2>the cause, that's not usually investigated, first thing, often not

0:19:44.960 --> 0:19:49.800
<v Speaker 2>even second thing, the treatment is a blanket viagra for

0:19:49.880 --> 0:19:50.560
<v Speaker 2>all your woes.

0:19:50.880 --> 0:19:55.640
<v Speaker 1>And so what percentage of cases of ED does viagra

0:19:55.800 --> 0:19:57.680
<v Speaker 1>actually help with?

0:19:58.320 --> 0:20:01.200
<v Speaker 2>Most papers I read estimated sixty to seventy percent.

0:20:01.480 --> 0:20:03.160
<v Speaker 1>Wow, okay, it's pretty high.

0:20:03.280 --> 0:20:05.640
<v Speaker 2>It's pretty high. Why is that? How does it work?

0:20:05.720 --> 0:20:11.240
<v Speaker 2>Let me tell you, sildentiphyl viagra. It's a phosphodiesterase or

0:20:11.359 --> 0:20:15.919
<v Speaker 2>PDE inhibitor. What does that mean. PDE is an enzyme.

0:20:16.000 --> 0:20:18.840
<v Speaker 2>It's not one enzyme. It's a whole group of enzymes.

0:20:19.040 --> 0:20:21.840
<v Speaker 2>And these enzymes are present on a whole bunch of

0:20:21.880 --> 0:20:25.719
<v Speaker 2>our tissues throughout our bodies. But there's one in particular

0:20:26.000 --> 0:20:29.200
<v Speaker 2>that viagra is very strongly like. It really only works

0:20:29.240 --> 0:20:34.080
<v Speaker 2>on this one type of phosphodiastorse called PDE five and

0:20:34.320 --> 0:20:38.560
<v Speaker 2>this particular phosphodiasterorate enzyme happens to be present in very

0:20:38.640 --> 0:20:42.800
<v Speaker 2>high concentration in the corpus cavernosum of the penis. That's

0:20:42.800 --> 0:20:48.439
<v Speaker 2>spongy tissue that's responsible for the majority really of an erection.

0:20:49.640 --> 0:20:54.640
<v Speaker 2>So through this again very complicated series of biochemistry, the

0:20:54.760 --> 0:21:00.919
<v Speaker 2>end result of blocking PDE five, which is what sildentiphil

0:21:01.080 --> 0:21:05.280
<v Speaker 2>and other similar drugs do, It blocks the action of

0:21:05.320 --> 0:21:09.280
<v Speaker 2>this enzyme and that results in this cascade of events

0:21:10.119 --> 0:21:16.239
<v Speaker 2>that causes increased relaxation of that smooth muscle, So that

0:21:16.320 --> 0:21:20.120
<v Speaker 2>allows for blood flow into the corpus cavernosum to start,

0:21:20.680 --> 0:21:23.679
<v Speaker 2>and that allows the further steps of an erection to

0:21:23.680 --> 0:21:26.800
<v Speaker 2>take place. That whole cascade of things can happen if

0:21:26.800 --> 0:21:29.960
<v Speaker 2>you have relaxation of that smooth muscle and increased blood

0:21:29.960 --> 0:21:33.639
<v Speaker 2>flow m H. And that's that's it. It can be

0:21:33.720 --> 0:21:34.480
<v Speaker 2>as simple as that.

0:21:35.560 --> 0:21:38.119
<v Speaker 1>What about other ed drugs.

0:21:38.359 --> 0:21:42.760
<v Speaker 2>So Cialis is the trade name for tadalaphil, which you

0:21:42.800 --> 0:21:45.080
<v Speaker 2>can tell by the A fill at the end that

0:21:45.160 --> 0:21:47.600
<v Speaker 2>it's the same type of medication. It has like a

0:21:47.600 --> 0:21:50.359
<v Speaker 2>different half life and blah blah blah, but it's still

0:21:50.440 --> 0:21:53.760
<v Speaker 2>a PDE five inhibitor. So it acts in the same way.

0:21:53.880 --> 0:21:57.080
<v Speaker 2>And there's a few other drugs that are really similar,

0:21:57.359 --> 0:22:01.160
<v Speaker 2>just like different versions essentially but acting on the same

0:22:01.280 --> 0:22:04.800
<v Speaker 2>end time. So all of those work in a very

0:22:04.840 --> 0:22:08.560
<v Speaker 2>similar way. There are other medicines that are used. Some

0:22:08.680 --> 0:22:12.200
<v Speaker 2>of them are like injectable medicines that you inject directly

0:22:12.200 --> 0:22:15.240
<v Speaker 2>into the penis. Some of them are you can put

0:22:15.240 --> 0:22:18.239
<v Speaker 2>them in other ways. A lot of them still like

0:22:18.359 --> 0:22:22.960
<v Speaker 2>predominantly we target this phosphodiestors pathway. The other ones might

0:22:23.040 --> 0:22:27.600
<v Speaker 2>target different PDEs, so PDE one instead of five or whatever,

0:22:28.000 --> 0:22:31.919
<v Speaker 2>but that's predominantly what they're doing is targeting this pathway.

0:22:32.240 --> 0:22:34.760
<v Speaker 1>Aaron, you said injectibles, and then you said and then

0:22:35.240 --> 0:22:37.680
<v Speaker 1>put them in in other ways and you just try

0:22:37.720 --> 0:22:40.560
<v Speaker 1>to skape right by that. Can you go back to that.

0:22:40.760 --> 0:22:43.000
<v Speaker 2>It wasn't that exciting of other ways? I just mean

0:22:43.080 --> 0:22:47.760
<v Speaker 2>like sublingual orkay, yeah, injectable. I don't think that there

0:22:47.760 --> 0:22:50.679
<v Speaker 2>are any that are just topical though, I think that

0:22:50.680 --> 0:22:58.080
<v Speaker 2>that's been tried. Yeah, Okay, not that exciting. So yeah,

0:22:58.119 --> 0:23:00.960
<v Speaker 2>that I mean that that is honestly, that's the that's

0:23:01.000 --> 0:23:04.320
<v Speaker 2>the basis of it. That's how viagra works, and that's

0:23:04.760 --> 0:23:14.280
<v Speaker 2>why it works. Interestingly, sildeniphil still requires the initial steps

0:23:14.320 --> 0:23:18.280
<v Speaker 2>of erection, which includes sexual arousal, so you still need

0:23:18.440 --> 0:23:21.160
<v Speaker 2>first this neurologic input.

0:23:22.359 --> 0:23:23.879
<v Speaker 1>Before you get.

0:23:23.680 --> 0:23:28.680
<v Speaker 2>That relaxation of the smooth muscle from sildentophil, because it's

0:23:28.720 --> 0:23:31.080
<v Speaker 2>not like direct. The way that it happens is like

0:23:31.240 --> 0:23:34.119
<v Speaker 2>the build up of certain like precursors and then the

0:23:34.119 --> 0:23:37.879
<v Speaker 2>blocking of calcium and blah blah blah. So sildenophil itself,

0:23:38.000 --> 0:23:41.560
<v Speaker 2>viagra itself does not cause an erection. It also doesn't

0:23:41.600 --> 0:23:46.280
<v Speaker 2>affect libido or sexual desire. All it does is allow

0:23:46.520 --> 0:23:50.679
<v Speaker 2>for increased blood flow so that in the context of

0:23:50.720 --> 0:23:54.040
<v Speaker 2>an erection it can be firmer and or lasts longer.

0:23:54.480 --> 0:23:57.760
<v Speaker 1>Just opens the blood floodgates but waits for the signal

0:23:57.800 --> 0:23:58.840
<v Speaker 1>from yeah.

0:23:58.920 --> 0:24:02.040
<v Speaker 2>It like it makes the floodgates easier to open. It

0:24:02.359 --> 0:24:04.440
<v Speaker 2>allows for there to just be like a gentle push

0:24:04.480 --> 0:24:07.160
<v Speaker 2>instead of like a big shove like of a heavy door.

0:24:07.600 --> 0:24:11.760
<v Speaker 1>Okay, So I have a bunch of questions. Okay, all right,

0:24:12.280 --> 0:24:14.000
<v Speaker 1>you always see her on the commercials. If you have

0:24:14.040 --> 0:24:17.400
<v Speaker 1>an erection lasting longer than four hours, et cetera, seek

0:24:17.520 --> 0:24:23.399
<v Speaker 1>medical criapism. Right, Why is that happening. And second to

0:24:23.520 --> 0:24:25.679
<v Speaker 1>that is kind of similar to that is like, what

0:24:25.720 --> 0:24:27.560
<v Speaker 1>are some of the other side effects that we see

0:24:28.000 --> 0:24:31.400
<v Speaker 1>with use of sildentophil and why do we see those things?

0:24:31.560 --> 0:24:34.440
<v Speaker 2>Great question. So, of course any medicine has the risk

0:24:34.480 --> 0:24:37.840
<v Speaker 2>of side effects. Most common side effects with viagara are

0:24:37.840 --> 0:24:41.760
<v Speaker 2>things like headache or flushing. You can have some dizziness

0:24:42.200 --> 0:24:46.600
<v Speaker 2>or like stomach upset, also, weirdly, nasal congestion. I don't

0:24:46.600 --> 0:24:49.879
<v Speaker 2>actually know why that one happens. Most of these have

0:24:49.920 --> 0:24:52.040
<v Speaker 2>to do with the fact that because this is acting

0:24:52.080 --> 0:24:55.600
<v Speaker 2>on smooth muscle, and while it is specific to PDE

0:24:56.040 --> 0:24:59.880
<v Speaker 2>five and that is mostly found in the penal tissues,

0:25:00.000 --> 0:25:02.879
<v Speaker 2>it's also found in some other places. So this can

0:25:03.119 --> 0:25:06.919
<v Speaker 2>cause relaxation of smooth muscle other places and then potentially

0:25:07.080 --> 0:25:09.760
<v Speaker 2>drop your blood pressure and that might trigger some of

0:25:09.800 --> 0:25:14.840
<v Speaker 2>these other symptoms. Really importantly, we see this happen if

0:25:14.920 --> 0:25:18.800
<v Speaker 2>somebody is also taking a medicine that has nitrites in it,

0:25:18.920 --> 0:25:22.800
<v Speaker 2>like nitroglycerin, which someone might take if they have angina,

0:25:22.960 --> 0:25:26.080
<v Speaker 2>or like that pain in their chest that's from their

0:25:26.119 --> 0:25:30.399
<v Speaker 2>heart having blockage. Basically, if viagra and a nitrite is

0:25:30.440 --> 0:25:34.280
<v Speaker 2>taken together, these drugs actually interact with each other and

0:25:34.320 --> 0:25:38.199
<v Speaker 2>then cause really severe drops in blood pressure, like potentially deadly,

0:25:38.640 --> 0:25:43.760
<v Speaker 2>really problematic to take these two medicines together. Otherwise, viagra

0:25:43.880 --> 0:25:49.720
<v Speaker 2>and similar medications are actually pretty safe most all the time.

0:25:50.160 --> 0:25:54.320
<v Speaker 2>When priapism happens, so that like prolonged direction, that can

0:25:54.359 --> 0:25:58.639
<v Speaker 2>be very dangerous because again with an erection, you're having

0:25:58.680 --> 0:26:01.720
<v Speaker 2>a lot of blood flow through the arteries into the

0:26:01.760 --> 0:26:06.320
<v Speaker 2>penis and very little blood outflow, so that pressure can

0:26:06.359 --> 0:26:09.600
<v Speaker 2>really build up and end up. If it lasts for

0:26:09.680 --> 0:26:12.879
<v Speaker 2>too long and you don't have enough blood outflow, you

0:26:12.920 --> 0:26:15.120
<v Speaker 2>can increase the pressure so much that you can start

0:26:15.119 --> 0:26:19.240
<v Speaker 2>to damage tissue in the penis. So priapism is very serious.

0:26:20.640 --> 0:26:23.399
<v Speaker 2>That generally only happens if somebody takes too much of

0:26:23.400 --> 0:26:27.159
<v Speaker 2>this medication, Okay, at the doses that it's usually recommended.

0:26:27.200 --> 0:26:30.000
<v Speaker 2>It's very very very rare to have priapism as a

0:26:30.000 --> 0:26:32.679
<v Speaker 2>side effect. It's usually from doubling up on doses, or

0:26:32.680 --> 0:26:34.520
<v Speaker 2>it didn't seem like it worked, so I took extra,

0:26:35.320 --> 0:26:35.840
<v Speaker 2>et cetera.

0:26:36.400 --> 0:26:38.000
<v Speaker 1>And how is priapism treated?

0:26:38.800 --> 0:26:42.080
<v Speaker 2>A lot of times if it needs to be, it

0:26:42.119 --> 0:26:45.480
<v Speaker 2>is treated by physically removing the blood from the penis

0:26:45.960 --> 0:26:49.880
<v Speaker 2>with a large syringe. Any other questions.

0:26:51.359 --> 0:26:54.680
<v Speaker 1>That's it. Yeah, it's not great.

0:26:54.720 --> 0:26:58.520
<v Speaker 2>It's not great. There's other kind of trying to calm

0:26:58.560 --> 0:27:00.800
<v Speaker 2>yourself to reduce that blood flow, because again, there's a

0:27:00.800 --> 0:27:03.520
<v Speaker 2>lot of like nervous system input that's going into this.

0:27:03.960 --> 0:27:07.440
<v Speaker 2>So if you can try and reverse some of that psychologically,

0:27:07.480 --> 0:27:10.919
<v Speaker 2>sometimes that can help a lot with making that direction

0:27:11.440 --> 0:27:12.119
<v Speaker 2>D two mess.

0:27:12.480 --> 0:27:14.680
<v Speaker 1>This is called how do you just be like, Okay,

0:27:14.760 --> 0:27:17.520
<v Speaker 1>don't think about this erection, don't think about this direction

0:27:17.560 --> 0:27:21.199
<v Speaker 1>that I've had for three and a half hours. Like, understandably, it's.

0:27:20.840 --> 0:27:24.600
<v Speaker 2>Very hard, it's very difficult to do. So, yes, so

0:27:24.720 --> 0:27:29.199
<v Speaker 2>that's viagra, Erin, that's how it works. That's how you

0:27:29.240 --> 0:27:35.840
<v Speaker 2>get an erection, and how you that's how it works. Erin,

0:27:36.600 --> 0:27:39.880
<v Speaker 2>tell me how we figured this out. I cannot wait

0:27:39.960 --> 0:27:42.840
<v Speaker 2>to hear the story, like the story of viagra.

0:27:43.040 --> 0:27:45.880
<v Speaker 1>Oh, there are so many stories to tell, Erin, and

0:27:45.960 --> 0:27:48.440
<v Speaker 1>I can't wait to get to them all. Right after

0:27:48.520 --> 0:28:26.520
<v Speaker 1>this break, step up to the plate, let the dance begin.

0:28:27.560 --> 0:28:31.880
<v Speaker 1>Love life again. This is the age of man, this

0:28:32.240 --> 0:28:35.720
<v Speaker 1>is the age of viagra. And of course, lest we

0:28:35.760 --> 0:28:37.919
<v Speaker 1>forget ask your doctor.

0:28:39.720 --> 0:28:42.560
<v Speaker 2>Sorry your face, I cannot.

0:28:43.560 --> 0:28:47.720
<v Speaker 1>Oh yeah, really trying to embody all of these commercials.

0:28:47.800 --> 0:28:51.120
<v Speaker 2>You're doing such a sad job, literally such a good job.

0:28:53.000 --> 0:28:56.120
<v Speaker 1>When viagra hit the market in nineteen ninety eight, it

0:28:56.520 --> 0:29:00.880
<v Speaker 1>sent shockwaves around the world. Late night talk shows made

0:29:00.920 --> 0:29:05.480
<v Speaker 1>countless jokes. Cultural commentators wrote article after article about how

0:29:05.560 --> 0:29:10.800
<v Speaker 1>viagra would transform sex and relationships. Millions of men made

0:29:10.880 --> 0:29:14.280
<v Speaker 1>long overdue appointments with their doctor. Hey, anyway you get

0:29:14.280 --> 0:29:18.480
<v Speaker 1>in the door is great. Fizer counted their millions, and

0:29:18.680 --> 0:29:21.680
<v Speaker 1>other drug companies got to work trying to create their

0:29:21.720 --> 0:29:28.240
<v Speaker 1>own blockbuster drug. The impact that viagra has had is huge.

0:29:28.920 --> 0:29:32.400
<v Speaker 1>It changed the way drugs are marketed. It contributed to

0:29:32.440 --> 0:29:36.120
<v Speaker 1>the medicalization of sex. It opened up discussions about a

0:29:36.200 --> 0:29:40.880
<v Speaker 1>formerly taboo subject, sex and older adults. It highlighted gender

0:29:40.960 --> 0:29:46.360
<v Speaker 1>bias in drug production and insurance coverage and research. I

0:29:46.720 --> 0:29:50.160
<v Speaker 1>don't think the world had seen a drug like it

0:29:50.240 --> 0:29:54.000
<v Speaker 1>before in terms of how much controversy and discussion it prompted.

0:29:54.760 --> 0:29:57.280
<v Speaker 1>Its release reminds me actually a lot of the chatter

0:29:57.360 --> 0:30:00.880
<v Speaker 1>and hype around ozebic and related drugs, which we should

0:30:00.880 --> 0:30:03.479
<v Speaker 1>really do an episode and this sort of like this

0:30:03.560 --> 0:30:06.000
<v Speaker 1>will save us or this will be the end of us.

0:30:06.160 --> 0:30:10.240
<v Speaker 1>Extreme perspectives like everything is so like, whoa, this is

0:30:10.280 --> 0:30:13.240
<v Speaker 1>the end of relationships. Oh, this is the age of

0:30:13.280 --> 0:30:15.360
<v Speaker 1>a new era, you know, like that kind of thing.

0:30:15.880 --> 0:30:19.719
<v Speaker 2>Wow, yeah, nineteen ninety eight. I don't think I realized

0:30:19.720 --> 0:30:23.280
<v Speaker 2>it was so recent. Oh yeah, yeah, okay, I can't wait.

0:30:23.400 --> 0:30:29.200
<v Speaker 1>And it just slipped into like our cultural consciousness like right, yeah.

0:30:28.960 --> 0:30:31.040
<v Speaker 2>It's weird, weird, okay.

0:30:31.520 --> 0:30:35.160
<v Speaker 1>But before there was ozempic, there was viagra, and before

0:30:35.200 --> 0:30:41.320
<v Speaker 1>there was viagra, there was nothing. That's the story that

0:30:41.360 --> 0:30:44.440
<v Speaker 1>you've likely heard, and the story that Peiser seems to

0:30:44.560 --> 0:30:49.120
<v Speaker 1>love to tell. Nearly every publication that references the origins

0:30:49.160 --> 0:30:54.320
<v Speaker 1>of viagra uses the word serendipity or one of its synonyms. Okay,

0:30:54.520 --> 0:30:57.680
<v Speaker 1>as the story goes, Pfiser was testing out a new

0:30:57.800 --> 0:31:00.840
<v Speaker 1>drug for a heart condition and stumbled up to greatness

0:31:00.920 --> 0:31:04.160
<v Speaker 1>by utter chance. That might be part of the story,

0:31:04.240 --> 0:31:07.320
<v Speaker 1>but it's certainly not all of it. The truth is

0:31:07.360 --> 0:31:11.240
<v Speaker 1>that the hunt for an erectile dysfunction cure hadn't long

0:31:11.360 --> 0:31:15.040
<v Speaker 1>been underway. And I'm not talking about like herbal extracts

0:31:15.120 --> 0:31:18.760
<v Speaker 1>or animal glands, which like millennia people have been using

0:31:18.800 --> 0:31:22.120
<v Speaker 1>those or trying those out. I mean that there had

0:31:22.160 --> 0:31:25.360
<v Speaker 1>been since at least the nineteen seventies and nineteen eighties,

0:31:25.480 --> 0:31:29.120
<v Speaker 1>a real concerted effort in medicine to create a medication,

0:31:29.480 --> 0:31:32.400
<v Speaker 1>a device, or a surgery to treat what had long

0:31:32.440 --> 0:31:36.000
<v Speaker 1>been known as impotence but was getting rebranded as a

0:31:36.040 --> 0:31:41.440
<v Speaker 1>rectile dysfunction. The history of impotence is a separate topic entirely,

0:31:42.000 --> 0:31:45.360
<v Speaker 1>but relevant to this discussion is what people thought caused

0:31:45.360 --> 0:31:50.880
<v Speaker 1>it throughout that history, and that was your brain. For

0:31:51.000 --> 0:31:53.960
<v Speaker 1>much of modern medicine, impotence, as it was then known,

0:31:54.200 --> 0:31:58.720
<v Speaker 1>was considered a condition primarily of psychogenic origin, meaning it

0:31:58.800 --> 0:32:03.680
<v Speaker 1>was caused by your brain. Anxiety, stress, depression, your wife's frigidity. Yeah,

0:32:03.680 --> 0:32:08.400
<v Speaker 1>that was one of the leading causes. Rigidity, frigidity, cool, cool,

0:32:09.440 --> 0:32:12.160
<v Speaker 1>And accordingly, it was treated by the folks who dealt

0:32:12.200 --> 0:32:17.280
<v Speaker 1>with your brain, psychologists and psychiatrists. This notion replaced the

0:32:17.280 --> 0:32:21.280
<v Speaker 1>previous dominant concept that impotence was a normal part of aging,

0:32:22.160 --> 0:32:26.000
<v Speaker 1>and it began the shift in seeing impotence as something

0:32:26.080 --> 0:32:29.280
<v Speaker 1>to treat, as something to manage, as something to cure.

0:32:30.320 --> 0:32:37.000
<v Speaker 1>It redefined what quote unquote normal looked like. People did

0:32:37.080 --> 0:32:40.200
<v Speaker 1>recognize that there were some cases of impotence that seemed

0:32:40.200 --> 0:32:43.600
<v Speaker 1>to have a physical or organic origin. But the most

0:32:43.640 --> 0:32:46.640
<v Speaker 1>commonly cited statistic, which by the way, no one can

0:32:46.680 --> 0:32:50.160
<v Speaker 1>really figure out where the statistic came from up until

0:32:50.160 --> 0:32:53.160
<v Speaker 1>the nineteen seventies or even the nineteen eighties, was that

0:32:53.200 --> 0:32:57.360
<v Speaker 1>at least ninety percent of cases of impotence were psychological

0:32:57.480 --> 0:33:02.400
<v Speaker 1>in origin. Yeah. Compare that to today, which is basically

0:33:02.640 --> 0:33:07.200
<v Speaker 1>the reverse. Quote. Current medical consensus on a rectile dysfunction

0:33:07.400 --> 0:33:10.840
<v Speaker 1>is ten to thirty percent psychogenic and seventy to ninety

0:33:10.840 --> 0:33:13.080
<v Speaker 1>percent organic. Quote.

0:33:13.200 --> 0:33:16.160
<v Speaker 2>And I don't know where they're getting those numbers.

0:33:15.680 --> 0:33:18.160
<v Speaker 1>Either, Pfizer, all of it.

0:33:18.280 --> 0:33:22.920
<v Speaker 2>Yeah, all of it is very interesting and doesn't even

0:33:22.920 --> 0:33:26.040
<v Speaker 2>get into like female sexual dysfunction, which shows is still

0:33:26.320 --> 0:33:29.840
<v Speaker 2>considered psychogenic and entirely in the rain. Right.

0:33:30.560 --> 0:33:35.080
<v Speaker 1>Yeah, but cool. What happened to cause this reversal? Yeah,

0:33:35.160 --> 0:33:38.720
<v Speaker 1>it wasn't viagra, or at least it wasn't Viagra alone,

0:33:38.760 --> 0:33:41.200
<v Speaker 1>since the tides began to turn at least a decade

0:33:41.280 --> 0:33:44.000
<v Speaker 1>or two before the drug came on the scene. It

0:33:44.040 --> 0:33:48.200
<v Speaker 1>was Viagra's predecessors that helped to transform impotence into a

0:33:48.240 --> 0:33:54.320
<v Speaker 1>rectile dysfunction. Devices, surgical treatments, or even injectable medications that

0:33:54.360 --> 0:33:57.280
<v Speaker 1>were developed and tested in the nineteen seventies and nineteen

0:33:57.320 --> 0:34:01.400
<v Speaker 1>eighties showed that for at least some a rectile dysfunction

0:34:01.520 --> 0:34:06.640
<v Speaker 1>could be treated with medical rather than psychological intervention alone,

0:34:06.760 --> 0:34:09.239
<v Speaker 1>and this led to a shift in who treated a

0:34:09.280 --> 0:34:12.359
<v Speaker 1>rectile dysfunction as it was beginning to be known, from

0:34:12.440 --> 0:34:16.520
<v Speaker 1>therapists to urologists, as well as increased interest in the

0:34:16.520 --> 0:34:21.239
<v Speaker 1>physiological basis of erections and ways to induce them via medication,

0:34:22.880 --> 0:34:28.520
<v Speaker 1>which brings me to the story of Professor GS. Brindley. Okay,

0:34:28.719 --> 0:34:29.640
<v Speaker 1>have you heard this story?

0:34:29.840 --> 0:34:30.320
<v Speaker 2>Nope?

0:34:30.600 --> 0:34:34.719
<v Speaker 1>Okay, name doesn't sound familiar. Nope, Okay should it?

0:34:34.719 --> 0:34:36.080
<v Speaker 2>It's going to add by the end of this I

0:34:36.080 --> 0:34:36.839
<v Speaker 2>won't forget it.

0:34:37.160 --> 0:34:39.560
<v Speaker 1>Yeah, I think that's sort of how I feel. It's

0:34:39.560 --> 0:34:44.160
<v Speaker 1>now scarred into my brain. Nothing could have prepared me

0:34:44.239 --> 0:34:47.360
<v Speaker 1>for this. Oh dear, how might we set the stage? Yeah? Truly?

0:34:49.760 --> 0:34:55.319
<v Speaker 1>The year nineteen eighty three, the location Las Vegas aka

0:34:55.600 --> 0:35:02.480
<v Speaker 1>Sin City, the occasion the annual meeting of the American

0:35:02.560 --> 0:35:09.600
<v Speaker 1>Neurological Association hot stuff. On this fateful day referenced in

0:35:09.760 --> 0:35:13.880
<v Speaker 1>every history of Viagra article and book, Professor G. S.

0:35:13.920 --> 0:35:16.719
<v Speaker 1>Brindley made his way to the lecture hall, where he

0:35:16.800 --> 0:35:19.760
<v Speaker 1>was scheduled to give an evening talk titled something along

0:35:19.800 --> 0:35:26.160
<v Speaker 1>the lines of Vasoactive Therapy for a rectile dysfunction, Something innocuous, unremarkable.

0:35:27.400 --> 0:35:30.720
<v Speaker 1>The audience was not substantial, around eighty or so people,

0:35:30.840 --> 0:35:34.680
<v Speaker 1>mostly urologists, who dragged their partners along for one last

0:35:34.800 --> 0:35:39.319
<v Speaker 1>lecture before the evening reception began. The first sign that

0:35:39.480 --> 0:35:44.719
<v Speaker 1>something was amiss appeared even before the lecture began. The

0:35:44.760 --> 0:35:48.080
<v Speaker 1>audience watched as the fifty seven year old Brindley climbed

0:35:48.080 --> 0:35:51.480
<v Speaker 1>the stairs to the lectern dressed in a blue tracksuit,

0:35:52.120 --> 0:35:54.720
<v Speaker 1>not at all professional attire for this kind of meeting.

0:35:55.040 --> 0:35:57.240
<v Speaker 1>It's not ecology, after all.

0:35:59.200 --> 0:36:00.520
<v Speaker 2>I'm very nervous right now.

0:36:00.960 --> 0:36:04.960
<v Speaker 1>You should be. And this track suit stood in sharp

0:36:05.080 --> 0:36:07.640
<v Speaker 1>contrast to those in the seats who were in their

0:36:07.680 --> 0:36:11.880
<v Speaker 1>evening best. If the lecture had followed a normal course,

0:36:11.960 --> 0:36:15.719
<v Speaker 1>perhaps no one would remember the blue track suit. But

0:36:15.840 --> 0:36:19.080
<v Speaker 1>from the very first slide it was apparent that this

0:36:19.280 --> 0:36:23.680
<v Speaker 1>was anything other than a normal talk, because the very

0:36:23.719 --> 0:36:28.000
<v Speaker 1>first slide was a penis. Yeah, okay, it's a urology meeting.

0:36:28.080 --> 0:36:31.759
<v Speaker 1>Penis picks are to be expected. That's not abnormal, right,

0:36:32.400 --> 0:36:36.240
<v Speaker 1>But This wasn't just any penis. This was Brindley's penis.

0:36:36.280 --> 0:36:37.560
<v Speaker 2>Brindley's penis, I knew it.

0:36:37.760 --> 0:36:41.880
<v Speaker 1>And not just one slide, but multiple dozens. Yeah, lot

0:36:42.040 --> 0:36:46.680
<v Speaker 1>his own pen well, Brindley explained to his stunned audience

0:36:47.040 --> 0:36:49.960
<v Speaker 1>he had no other choice. His hypothesis was that if

0:36:49.960 --> 0:36:55.200
<v Speaker 1>you injected vasoactive agents like papaverine and pantolamine into the penis,

0:36:55.280 --> 0:36:59.000
<v Speaker 1>you could induce an erection, But lacking easy access to

0:36:59.080 --> 0:37:02.120
<v Speaker 1>an appropriate animal model, he decided to test it out

0:37:02.160 --> 0:37:02.800
<v Speaker 1>on himself.

0:37:03.080 --> 0:37:03.959
<v Speaker 2>Uh huh.

0:37:04.239 --> 0:37:08.239
<v Speaker 1>It doesn't end here, unfortunately, because while a picture may

0:37:08.280 --> 0:37:12.400
<v Speaker 1>be worth one thousand words a live demonstration, but you

0:37:12.400 --> 0:37:13.360
<v Speaker 1>can't put a price on that.

0:37:13.520 --> 0:37:15.480
<v Speaker 2>No, you really can't. That's why you need a tracksuit.

0:37:15.760 --> 0:37:19.680
<v Speaker 1>Mmm. Brindley was worried that the audience wouldn't believe that

0:37:19.719 --> 0:37:23.400
<v Speaker 1>the erection featured in these pictures was induced by the

0:37:23.440 --> 0:37:27.200
<v Speaker 1>injection alone, and so prior to the lecture, he had

0:37:27.200 --> 0:37:32.120
<v Speaker 1>injected himself with popuvererin and deliberately wore his loose tracksuit

0:37:32.200 --> 0:37:35.200
<v Speaker 1>so that he could pull his pants tight against himself,

0:37:35.840 --> 0:37:39.799
<v Speaker 1>which is exactly what he did after stepping out from

0:37:39.840 --> 0:37:43.480
<v Speaker 1>behind the podium. As to what happened next. Let me

0:37:43.520 --> 0:37:47.400
<v Speaker 1>read you this quote from one of the audience members. Quote.

0:37:48.160 --> 0:37:50.920
<v Speaker 1>At this point, I and I believe everyone else in

0:37:50.960 --> 0:37:54.440
<v Speaker 1>the room was agog I could scarcely believe what was

0:37:54.480 --> 0:37:58.600
<v Speaker 1>occurring on stage. But Professor Brindley was not satisfied. He

0:37:58.640 --> 0:38:01.359
<v Speaker 1>looked down skeptically at his pants and shook his head

0:38:01.360 --> 0:38:05.319
<v Speaker 1>with dismay. Unfortunately, this doesn't display the results clearly enough.

0:38:06.239 --> 0:38:12.200
<v Speaker 1>He then summarily dropped his trousers and shorts, revealing a long, thin,

0:38:12.840 --> 0:38:18.080
<v Speaker 1>clearly erect penis. There was not a sound in the room.

0:38:18.840 --> 0:38:23.400
<v Speaker 1>Everyone had stopped breathing. The sense of drama in the

0:38:23.480 --> 0:38:29.160
<v Speaker 1>room was palpable. He then said, with gravity, I'd like

0:38:29.239 --> 0:38:32.160
<v Speaker 1>to give some of the audience the opportunity to confirm

0:38:32.320 --> 0:38:37.960
<v Speaker 1>the degree of two messens. With his pants at his knees,

0:38:38.239 --> 0:38:42.600
<v Speaker 1>he waddled down the stairs, approaching, to their horror the

0:38:42.719 --> 0:38:45.920
<v Speaker 1>urologists and their partners in the front row. As he

0:38:45.960 --> 0:38:48.480
<v Speaker 1>approached them, four or five of the women in the

0:38:48.480 --> 0:38:50.799
<v Speaker 1>front rows threw their hands up in the air and

0:38:50.880 --> 0:38:55.000
<v Speaker 1>screamed loudly. The screams seemed to shock Professor Brindley, who

0:38:55.160 --> 0:38:57.799
<v Speaker 1>rapidly pulled up his trousers, returned to the podium and

0:38:57.920 --> 0:38:58.960
<v Speaker 1>terminated the lecture.

0:39:02.680 --> 0:39:07.279
<v Speaker 2>He didn't realize that maybe this was inappropriate until people screamed,

0:39:07.640 --> 0:39:10.879
<v Speaker 2>I mean, okay, So I have so many thoughts on this,

0:39:11.719 --> 0:39:12.880
<v Speaker 2>so many thoughts on this.

0:39:14.680 --> 0:39:18.680
<v Speaker 1>I was processing this story for days. It's so many,

0:39:18.719 --> 0:39:19.720
<v Speaker 1>it's so many.

0:39:20.400 --> 0:39:25.680
<v Speaker 2>You're at a conference, a meeting, and you I mean,

0:39:26.239 --> 0:39:27.080
<v Speaker 2>I don't have the right.

0:39:27.600 --> 0:39:31.719
<v Speaker 1>This is a guy who doesn't have friends to tell him, Hey, man,

0:39:32.160 --> 0:39:32.640
<v Speaker 1>maybe not.

0:39:33.239 --> 0:39:38.160
<v Speaker 2>You can't drop trow on stage at a scientific conference.

0:39:38.239 --> 0:39:40.480
<v Speaker 1>I mean, and let's be real. You shouldn't need to

0:39:40.560 --> 0:39:43.799
<v Speaker 1>have friends who are your moral guideposts like that, Like

0:39:43.840 --> 0:39:47.160
<v Speaker 1>that should be something that you know to not do right.

0:39:48.160 --> 0:39:50.600
<v Speaker 2>You can't do that.

0:39:51.160 --> 0:39:55.720
<v Speaker 1>You cannot, you cannot do that. But he did, Okay,

0:39:56.000 --> 0:39:58.960
<v Speaker 1>he did. And so what can we take away from

0:39:59.040 --> 0:40:02.879
<v Speaker 1>Brindley's lecture One? And this is the thing that's most

0:40:02.920 --> 0:40:06.839
<v Speaker 1>often referenced when you know this is mentioned in any

0:40:06.920 --> 0:40:12.400
<v Speaker 1>article or book about viagra, is that his demonstration showed

0:40:12.480 --> 0:40:17.040
<v Speaker 1>that you could induce erections with a vasoactive compound. This

0:40:17.200 --> 0:40:21.200
<v Speaker 1>was fifteen years before viagra came on the market, and

0:40:21.280 --> 0:40:23.920
<v Speaker 1>so this is why the story is often mentioned because

0:40:23.960 --> 0:40:25.759
<v Speaker 1>it's like, oh, this is proof that people had been

0:40:25.800 --> 0:40:29.560
<v Speaker 1>working on medications for a rectile dysfunction long before Peiser

0:40:29.640 --> 0:40:32.920
<v Speaker 1>got into the game, and sort of the same physiological

0:40:33.000 --> 0:40:38.880
<v Speaker 1>basis was used as like how to induce an erection? Yep, okay, fine,

0:40:38.920 --> 0:40:41.120
<v Speaker 1>that's the first thing. But the second thing that we

0:40:41.200 --> 0:40:43.480
<v Speaker 1>can take away and this is the thing that I

0:40:43.560 --> 0:40:47.840
<v Speaker 1>didn't see mentioned in any articles or books that included

0:40:47.840 --> 0:40:51.920
<v Speaker 1>the story is excuse me, but like what what?

0:40:52.200 --> 0:40:52.719
<v Speaker 2>Yeah?

0:40:52.960 --> 0:40:53.160
<v Speaker 1>What?

0:40:53.800 --> 0:40:53.880
<v Speaker 2>Like?

0:40:54.160 --> 0:40:57.560
<v Speaker 1>How was this allowed to happen? How was this not

0:40:57.840 --> 0:41:02.319
<v Speaker 1>disciplined afterward? And who has no one commented on how

0:41:02.320 --> 0:41:03.239
<v Speaker 1>messed up this was?

0:41:04.080 --> 0:41:05.040
<v Speaker 2>Yeah?

0:41:05.080 --> 0:41:08.719
<v Speaker 1>Like, not only that, but people generally write about Brindley

0:41:08.840 --> 0:41:13.040
<v Speaker 1>as this quirky, eccentric guy whose lecture was unique, dramatic,

0:41:13.120 --> 0:41:17.719
<v Speaker 1>paradigm shifting, and unexpected. This is a quote right from unique.

0:41:17.880 --> 0:41:21.000
<v Speaker 1>It is difficult to imagine that a similar scenario could

0:41:21.080 --> 0:41:24.280
<v Speaker 1>ever take place again. End quote. I mean, I yeah, certainly,

0:41:24.400 --> 0:41:29.680
<v Speaker 1>hope not no kidding. I mean it's the same thing

0:41:29.880 --> 0:41:34.040
<v Speaker 1>we see time after time with certain people getting away

0:41:34.040 --> 0:41:38.040
<v Speaker 1>with anything if their work is seen as valuable, right, like.

0:41:38.360 --> 0:41:43.919
<v Speaker 2>Literally exposing your erect penis to an entire room without consent, yes,

0:41:44.800 --> 0:41:47.680
<v Speaker 2>or even warning. I mean not even warning much, not.

0:41:47.560 --> 0:41:51.360
<v Speaker 1>Even warning, not like, hey, what you're about to see

0:41:51.520 --> 0:41:54.920
<v Speaker 1>is pictures of a penis on whatever, Like that's yeah,

0:41:55.080 --> 0:41:56.720
<v Speaker 1>we can even Okay.

0:41:56.560 --> 0:41:59.480
<v Speaker 2>I would honestly expect it at a Eurologic Society conference,

0:41:59.520 --> 0:42:02.080
<v Speaker 2>though I would still expect in the eighties some kind

0:42:02.120 --> 0:42:07.240
<v Speaker 2>of warning like in the eighties. I guess you're.

0:42:07.120 --> 0:42:13.040
<v Speaker 1>Right today, I think that's generous of you. Yeah, sorry, yeah,

0:42:13.440 --> 0:42:16.279
<v Speaker 1>but it's just it's it's amazing. Like the article where

0:42:16.320 --> 0:42:19.520
<v Speaker 1>I pulled these quotes from is titled how not to

0:42:19.600 --> 0:42:23.160
<v Speaker 1>Communicate New Scientific Information, and it was written in two

0:42:23.200 --> 0:42:26.680
<v Speaker 1>thousand and five, and it's still Brintley is like, what

0:42:26.760 --> 0:42:31.200
<v Speaker 1>a quirky guy. This was so unforgettable. Wow, he goes

0:42:31.239 --> 0:42:33.960
<v Speaker 1>down in history as a really eccentric dude.

0:42:34.360 --> 0:42:37.040
<v Speaker 2>So wait, sorry, this is an article about how not

0:42:37.200 --> 0:42:39.560
<v Speaker 2>to communicate things. Are they lifting him up as an

0:42:39.560 --> 0:42:40.840
<v Speaker 2>example of good job?

0:42:41.040 --> 0:42:45.080
<v Speaker 1>Or like it's mostly like cheeky, like wow, what a guy.

0:42:45.280 --> 0:42:50.359
<v Speaker 1>I can't believe he did this. What a scoundrel. So

0:42:50.480 --> 0:42:52.880
<v Speaker 1>I mean the reflection still not there. I mean two

0:42:52.920 --> 0:42:56.960
<v Speaker 1>thousand and five was twenty years ago, but still yeah,

0:42:57.000 --> 0:43:00.120
<v Speaker 1>all right, okay, so I've already given enough airtime to Brittanley,

0:43:00.440 --> 0:43:03.960
<v Speaker 1>Let's get back to viagra. The nineteen seventies and nineteen

0:43:04.000 --> 0:43:07.440
<v Speaker 1>eighties saw a number of developments that set the stage

0:43:07.480 --> 0:43:13.200
<v Speaker 1>for Viagra's introduction. Injections with phasoactive compounds that gave people erections,

0:43:13.440 --> 0:43:17.160
<v Speaker 1>a rectile dysfunction perceived as a deviation from the norm

0:43:17.600 --> 0:43:21.080
<v Speaker 1>rather than a normal part of aging, and the switch

0:43:21.239 --> 0:43:26.040
<v Speaker 1>in thinking of a rectile dysfunction's cause from psychogenic to organic.

0:43:26.680 --> 0:43:29.840
<v Speaker 1>All of these things opened the door to reframing ed

0:43:30.120 --> 0:43:33.600
<v Speaker 1>as a medical condition that affected quality of life and

0:43:33.719 --> 0:43:37.680
<v Speaker 1>thus was a therapeutic target. It's true that Phiser didn't

0:43:37.760 --> 0:43:40.680
<v Speaker 1>set out to make an erectile dysfunction drug, but this

0:43:40.880 --> 0:43:44.399
<v Speaker 1>reframing made it possible for them to seize the opportunity

0:43:44.520 --> 0:43:48.239
<v Speaker 1>when it presented itself, which it did in nineteen ninety two.

0:43:49.200 --> 0:43:51.640
<v Speaker 1>Phiser had for a few years been working on a

0:43:51.640 --> 0:43:55.680
<v Speaker 1>medication to treat angina, experimenting with a few different compounds,

0:43:55.719 --> 0:43:59.759
<v Speaker 1>including one called saltentiphil citrate, which had been synthesized by

0:43:59.800 --> 0:44:04.560
<v Speaker 1>fire in their sandwich labs in the UK. Essentially, they

0:44:04.560 --> 0:44:07.880
<v Speaker 1>were looking for an alternative to nitrates, which worked in

0:44:07.920 --> 0:44:10.640
<v Speaker 1>the short term but became less effective over time as

0:44:10.640 --> 0:44:15.640
<v Speaker 1>tolerance developed. Early studies showed that sildenophil dilated the blood vessels,

0:44:15.880 --> 0:44:18.840
<v Speaker 1>lowering blood pressure, a good thing because it meant sending

0:44:18.920 --> 0:44:21.680
<v Speaker 1>more blood to the heart, but it could also lower

0:44:21.719 --> 0:44:25.080
<v Speaker 1>blood pressure too much when used in combo with nitrates,

0:44:25.080 --> 0:44:27.920
<v Speaker 1>as you mentioned, Aaron, and that was a common prescription

0:44:28.120 --> 0:44:32.200
<v Speaker 1>for their intended consumer group. Plus the short half life

0:44:32.239 --> 0:44:35.240
<v Speaker 1>of sildenophil meant you had to take it three times

0:44:35.239 --> 0:44:38.640
<v Speaker 1>a day, which was not ideal, and it was associated

0:44:38.640 --> 0:44:43.200
<v Speaker 1>with a few adverse events like indigestion, headache, and erections,

0:44:44.040 --> 0:44:48.760
<v Speaker 1>specifically more frequent and longer lasting erections, and that's how

0:44:48.800 --> 0:44:52.120
<v Speaker 1>it was described like erections were labeled or were described

0:44:52.160 --> 0:44:56.440
<v Speaker 1>as an adverse event. Despite what later versions of the

0:44:56.520 --> 0:44:59.280
<v Speaker 1>story would have you believe, there was no light bulb

0:44:59.320 --> 0:45:04.560
<v Speaker 1>moment where Pfizer scientists proclaimed finally an erection drug. Initially,

0:45:04.600 --> 0:45:07.160
<v Speaker 1>this side effect was just kind of noted down along

0:45:07.160 --> 0:45:09.600
<v Speaker 1>with the rest of them, and even if someone did

0:45:09.640 --> 0:45:12.560
<v Speaker 1>spend a few minutes of thought on it, sildoniphil didn't

0:45:12.600 --> 0:45:16.440
<v Speaker 1>seem like it would be the best ed drug. The

0:45:16.600 --> 0:45:20.000
<v Speaker 1>increased erection didn't happen until a few days after taking

0:45:20.000 --> 0:45:22.799
<v Speaker 1>the drug, which you had to do three times a day,

0:45:23.440 --> 0:45:26.759
<v Speaker 1>and the clinical trial involved young men, so there was

0:45:26.840 --> 0:45:28.880
<v Speaker 1>no reason to think that it would have the same

0:45:29.040 --> 0:45:34.720
<v Speaker 1>effect in older men who had ED along with vascular disease. Okay,

0:45:35.320 --> 0:45:37.960
<v Speaker 1>so if you wanted an erection on Saturday, you'd have

0:45:38.040 --> 0:45:40.840
<v Speaker 1>to start taking the meds on Wednesday and not skip

0:45:40.920 --> 0:45:42.600
<v Speaker 1>one of your three daily doses.

0:45:43.000 --> 0:45:46.759
<v Speaker 2>Interesting, yeah, based on their studies as an based.

0:45:46.480 --> 0:45:49.040
<v Speaker 1>On right, right, because this was not like at this point,

0:45:49.080 --> 0:45:52.800
<v Speaker 1>sildoniphil had not been tested specifically for exrections.

0:45:53.040 --> 0:45:53.919
<v Speaker 2>Right right, right right.

0:45:54.480 --> 0:45:58.799
<v Speaker 1>But even with all these odds stacked against sildeniphil, researchers

0:45:58.800 --> 0:46:02.000
<v Speaker 1>still thought it might be worth a shot. They had

0:46:02.000 --> 0:46:05.279
<v Speaker 1>the molecular action of sildenophil mostly figured out, so they

0:46:05.320 --> 0:46:09.440
<v Speaker 1>reasoned that maybe seldenophil in the absence of sexual stimulation

0:46:09.719 --> 0:46:14.960
<v Speaker 1>equals no erection, but sildenophil plus sexual stimulation equals erection.

0:46:15.680 --> 0:46:18.240
<v Speaker 1>And so Pfizer put together a couple of pilot studies

0:46:18.280 --> 0:46:21.959
<v Speaker 1>in nineteen ninety three and nineteen ninety four testing sildenophil

0:46:22.040 --> 0:46:26.040
<v Speaker 1>for the treatment of ED. They recruited volunteers with ED

0:46:26.719 --> 0:46:30.200
<v Speaker 1>gave them sildenophil or placebo, put them in a private

0:46:30.280 --> 0:46:34.800
<v Speaker 1>room with erotic materials, and then monitored their erections using

0:46:34.880 --> 0:46:40.640
<v Speaker 1>a device called the Ridgie scan. Yes that's the actual name.

0:46:40.719 --> 0:46:41.400
<v Speaker 2>Rigie Scan.

0:46:41.560 --> 0:46:46.040
<v Speaker 1>Love Reggie Scan. A note on the Ridgie scan. Sixty

0:46:46.080 --> 0:46:52.160
<v Speaker 1>percent rigidity was considered successful, which corresponded to the amount

0:46:52.320 --> 0:46:58.040
<v Speaker 1>of rigidity for vaginal penetration. So quite a heteronormative measurement.

0:46:57.680 --> 0:47:01.160
<v Speaker 2>There, not surprising, it's not at all. I just thought that,

0:47:01.680 --> 0:47:03.560
<v Speaker 2>how this function is ormative?

0:47:03.680 --> 0:47:08.640
<v Speaker 1>Interesting? Yeah, the results of these pilot studies were promising.

0:47:09.000 --> 0:47:12.120
<v Speaker 1>Sildenophil seemed to work, and what was even better was

0:47:12.160 --> 0:47:15.440
<v Speaker 1>that it worked after a single dose. This opened the

0:47:15.480 --> 0:47:19.879
<v Speaker 1>door to larger clinical trials involving thousands of individuals, which

0:47:19.880 --> 0:47:23.839
<v Speaker 1>were also successful. Participants allegedly didn't want the trial to end,

0:47:23.960 --> 0:47:26.640
<v Speaker 1>so Pfizer got permission to keep them enrolled in a

0:47:26.800 --> 0:47:30.520
<v Speaker 1>long term trial. This is from someone affiliated with Pfizer,

0:47:30.680 --> 0:47:33.080
<v Speaker 1>so you know, grain of salt. In fact, actually a

0:47:33.120 --> 0:47:36.319
<v Speaker 1>lot of the papers, a lot of the papers both

0:47:36.400 --> 0:47:39.840
<v Speaker 1>about the history but especially about the effects of viagra

0:47:40.080 --> 0:47:43.560
<v Speaker 1>or sildenophil, are like you can look and you're like, oh,

0:47:44.040 --> 0:47:49.120
<v Speaker 1>Pfiser Labs. Yeah, oh yeah, Pfizer, Oh, Pfizer, Siser Fresher. Yeah.

0:47:49.160 --> 0:47:51.560
<v Speaker 1>There did seem to be a few worrying side effects

0:47:51.640 --> 0:47:54.440
<v Speaker 1>which you touched on a little bit aarin, but by

0:47:54.560 --> 0:47:58.480
<v Speaker 1>and large it seemed relatively smooth sailing for Pfizer and

0:47:58.560 --> 0:48:01.960
<v Speaker 1>Sildenophil in large art because its safety had already been

0:48:02.000 --> 0:48:06.400
<v Speaker 1>assessed in previous years. So in nineteen ninety seven, Peiser

0:48:06.480 --> 0:48:09.600
<v Speaker 1>filed a new drug application for Viagra as it was

0:48:09.640 --> 0:48:14.320
<v Speaker 1>now known with the FDA. The FDA gave Peiser Priority

0:48:14.400 --> 0:48:18.000
<v Speaker 1>Review status, which is used for drugs that quote represent

0:48:18.200 --> 0:48:22.280
<v Speaker 1>major advances in treatment or fulfill a significant medical need.

0:48:22.480 --> 0:48:27.000
<v Speaker 1>And wow, okay. Within a year, the FDA approved Viagra

0:48:27.120 --> 0:48:30.520
<v Speaker 1>for treatment of a rectile dysfunction, and the first oral

0:48:30.600 --> 0:48:34.680
<v Speaker 1>medication for ED landed on the market in nineteen ninety eight.

0:48:36.040 --> 0:48:41.240
<v Speaker 1>Viagra's launch was anything but a quiet slipping onto the market,

0:48:41.600 --> 0:48:46.719
<v Speaker 1>and it drastically changed the marketing landscape for pharmaceuticals. You

0:48:46.840 --> 0:48:50.200
<v Speaker 1>might think that an erectile dysfunction drug kind of sells itself,

0:48:50.680 --> 0:48:53.840
<v Speaker 1>but in fact, at the time similar medications or devices

0:48:53.840 --> 0:48:56.880
<v Speaker 1>were considered kind of CD, and so Pfizer had to

0:48:56.920 --> 0:49:00.919
<v Speaker 1>carefully strategize their marketing campaigns, and one way they did

0:49:00.960 --> 0:49:04.080
<v Speaker 1>this was to make it clear that viagra was for

0:49:04.280 --> 0:49:09.440
<v Speaker 1>only certain kinds of people, essentially the straight, married, middle class,

0:49:09.520 --> 0:49:12.360
<v Speaker 1>older white men that they featured in their early ads,

0:49:13.000 --> 0:49:16.600
<v Speaker 1>many of which didn't necessarily say or focus on erectal

0:49:16.640 --> 0:49:20.839
<v Speaker 1>dysfunction or viagra outright, or if they did, they made

0:49:20.880 --> 0:49:24.359
<v Speaker 1>it very clear that a rectal dysfunction was entirely a

0:49:24.400 --> 0:49:29.480
<v Speaker 1>medical issue, not a psychogenic one. These ads also portrayed

0:49:29.560 --> 0:49:34.279
<v Speaker 1>viagra as a relationship drug, promising to restore happiness, as

0:49:34.320 --> 0:49:39.960
<v Speaker 1>well as masculinity as narrowly defined in these ads. Pfizer

0:49:40.120 --> 0:49:42.799
<v Speaker 1>was also one of the first to use celebrity spokespeople

0:49:43.040 --> 0:49:47.680
<v Speaker 1>like Bob Dole in advertisements and paid consultants like urologists

0:49:47.680 --> 0:49:52.400
<v Speaker 1>to appear on daytime talk shows or in commercials, and importantly,

0:49:52.680 --> 0:49:56.840
<v Speaker 1>these consultants didn't readily reveal their connection to the company,

0:49:57.440 --> 0:50:05.080
<v Speaker 1>instead portraying themselves as un by experts whoa shade. This

0:50:05.600 --> 0:50:09.840
<v Speaker 1>direct to consumer advertising seems super familiar to us now,

0:50:10.280 --> 0:50:13.720
<v Speaker 1>although still bizarre and icky and dystopian, Like I don't

0:50:13.719 --> 0:50:15.799
<v Speaker 1>have regular TV and so when I'm like in a

0:50:15.840 --> 0:50:19.680
<v Speaker 1>hotel and they're commercial after commercial after commercial.

0:50:19.239 --> 0:50:22.440
<v Speaker 2>For every single commercial is for a drug, and it

0:50:22.600 --> 0:50:28.080
<v Speaker 2>really drives me crazy. It's horrible, especially because very much

0:50:28.360 --> 0:50:31.360
<v Speaker 2>like the ad for viagra, where they didn't even say viagra,

0:50:31.600 --> 0:50:35.239
<v Speaker 2>Like now they all say the drug, but a lot

0:50:35.280 --> 0:50:39.480
<v Speaker 2>of times they won't say the condition. Even so it'll

0:50:39.520 --> 0:50:41.840
<v Speaker 2>make everyone who's listening think, well, I need to go

0:50:41.880 --> 0:50:44.480
<v Speaker 2>talk to my doctor about this medicine. I have no

0:50:44.560 --> 0:50:46.440
<v Speaker 2>idea what it's for, no idea what it's treating, but

0:50:46.560 --> 0:50:49.320
<v Speaker 2>everyone on the TV needs it and they're so happy.

0:50:50.400 --> 0:50:53.400
<v Speaker 1>Right look at me, I can eat yogurt happily again, Like.

0:50:53.520 --> 0:50:56.640
<v Speaker 2>Right, look at me, I'm playing in the sunshine fly

0:50:57.000 --> 0:51:00.640
<v Speaker 2>height what pushing my grandchildren on a swing?

0:51:00.880 --> 0:51:07.320
<v Speaker 1>Like it's just yes, uh, we laugh so we don't cry.

0:51:08.920 --> 0:51:12.399
<v Speaker 1>But yeah, at the time that Viagra was released, this

0:51:12.480 --> 0:51:15.920
<v Speaker 1>sort of direct to consumer marketing was super new. The

0:51:16.040 --> 0:51:19.000
<v Speaker 1>FDA had only lifted the ban on these types of

0:51:19.040 --> 0:51:21.840
<v Speaker 1>ads six months before the drug was released.

0:51:22.360 --> 0:51:24.320
<v Speaker 2>Also, they used to be banned and then they were lifted.

0:51:24.360 --> 0:51:26.240
<v Speaker 2>I'm so curious. We need to do a whole episode

0:51:26.239 --> 0:51:26.440
<v Speaker 2>on that.

0:51:27.120 --> 0:51:32.880
<v Speaker 1>We yeah, we really, we really really need to. The

0:51:32.920 --> 0:51:36.520
<v Speaker 1>World Wide Web, which was relatively new in nineteen ninety eight.

0:51:36.640 --> 0:51:40.080
<v Speaker 1>Also provided another avenue for people to gain more information

0:51:40.160 --> 0:51:43.440
<v Speaker 1>about viagra and to try to buy the drug online

0:51:43.480 --> 0:51:47.880
<v Speaker 1>without a prescription. Viagra was the butt of a million

0:51:47.960 --> 0:51:51.480
<v Speaker 1>and one late night talk show jokes. It made appearances

0:51:51.560 --> 0:51:56.239
<v Speaker 1>in storylines on TV shows, and soon everyone knew the

0:51:56.360 --> 0:51:57.680
<v Speaker 1>name of this drug.

0:51:58.040 --> 0:51:58.600
<v Speaker 2>Yeah.

0:51:58.880 --> 0:52:02.120
<v Speaker 1>Many men took the logan ask your doctor to heart,

0:52:02.440 --> 0:52:05.520
<v Speaker 1>and there were some reports that visits to doctors' offices

0:52:05.560 --> 0:52:08.279
<v Speaker 1>actually increased for some groups of men who made their

0:52:08.280 --> 0:52:13.400
<v Speaker 1>first appointment in years to ask about viagra. Erectile dysfunction

0:52:13.719 --> 0:52:18.439
<v Speaker 1>went from a disorder treated in the nineteen sixties by

0:52:18.680 --> 0:52:24.040
<v Speaker 1>psychiatrists to then be treated by specialist psychologists to one

0:52:24.120 --> 0:52:28.279
<v Speaker 1>treated by general practitioners. Within the first three months of

0:52:28.320 --> 0:52:33.239
<v Speaker 1>its release, Viagra made four hundred and eleven million dollars

0:52:33.280 --> 0:52:33.920
<v Speaker 1>in sales.

0:52:35.480 --> 0:52:37.920
<v Speaker 2>Is that in nineteen nineties dollars.

0:52:37.760 --> 0:52:43.680
<v Speaker 1>I believe so Yeah, Holy guacamole, and two point seven

0:52:44.080 --> 0:52:50.279
<v Speaker 1>million prescriptions were written in the first three months.

0:52:52.960 --> 0:52:53.520
<v Speaker 2>Wow.

0:52:54.360 --> 0:52:58.600
<v Speaker 1>It became the fastest selling drug in history, grossing over

0:52:58.719 --> 0:53:02.360
<v Speaker 1>one billion dollars in its first year and netting seven

0:53:02.440 --> 0:53:05.759
<v Speaker 1>point four billion in total sales for Pfizer in its

0:53:05.800 --> 0:53:12.239
<v Speaker 1>first five years. I am aghast, I know agg I'll

0:53:12.320 --> 0:53:20.160
<v Speaker 1>just like the audience in Brindley's lecture. Some commentators sung

0:53:20.200 --> 0:53:24.600
<v Speaker 1>the praises of viagra, like Bob GUCCIONI, which I don't

0:53:24.600 --> 0:53:27.400
<v Speaker 1>know if I'm saying that right. The publisher of Penthouse

0:53:27.520 --> 0:53:32.160
<v Speaker 1>who wrote that quote, feminism has emasculated the American male,

0:53:32.600 --> 0:53:36.600
<v Speaker 1>and that emasculation has led to physical problems. This pill

0:53:36.920 --> 0:53:39.600
<v Speaker 1>will take the pressure off men, it will lead to

0:53:39.719 --> 0:53:45.600
<v Speaker 1>new relationships and undercut the feminist agenda. And QUI I'm

0:53:45.600 --> 0:53:52.840
<v Speaker 1>going to lose it. I'm gonna lose it. Uh, less

0:53:52.880 --> 0:53:56.600
<v Speaker 1>sexist and more reasonable. People pointed out that viagra had

0:53:56.640 --> 0:53:59.879
<v Speaker 1>made sex, especially for older adults, more of an open

0:53:59.880 --> 0:54:03.400
<v Speaker 1>topic of conversation, and it reduced the stigma attached to

0:54:03.480 --> 0:54:08.040
<v Speaker 1>erectile dysfunction, but there were some many even critics of

0:54:08.080 --> 0:54:11.680
<v Speaker 1>the drug, mostly centered around fears of how viagra would

0:54:11.760 --> 0:54:17.200
<v Speaker 1>change relationships, lead to addiction or recreational use. From an

0:54:17.280 --> 0:54:22.840
<v Speaker 1>article in Time before Viagra's release, quote, doctors are concerned

0:54:22.880 --> 0:54:26.240
<v Speaker 1>that an anti impotence pill could be subject to widespread abuse.

0:54:26.680 --> 0:54:30.480
<v Speaker 1>Reports indicate that some Hollywood bedroom athletes have already tapped

0:54:30.520 --> 0:54:34.120
<v Speaker 1>into an underground market for an injectable erection drug. The

0:54:34.239 --> 0:54:37.480
<v Speaker 1>danger is that otherwise healthy men will take seldentifhil to

0:54:37.560 --> 0:54:42.680
<v Speaker 1>bolster their sexual performance and then become psychologically addicted, unable

0:54:42.760 --> 0:54:49.080
<v Speaker 1>to achieve an orgasm without it. End quote. Bedroom athletes, athletes,

0:54:49.320 --> 0:54:56.760
<v Speaker 1>A Hollywood bedroom athlete love that what. Prior to Viagra's release,

0:54:56.960 --> 0:55:02.239
<v Speaker 1>Pfizer anticipated this opposition and quote sent a delegation to

0:55:02.360 --> 0:55:05.840
<v Speaker 1>the Vatican to find out how the Roman Catholic Church

0:55:05.920 --> 0:55:10.240
<v Speaker 1>would respond to the pill. The Vatican gave its blessing

0:55:10.640 --> 0:55:16.160
<v Speaker 1>on the basis of Viagra's contribution to improving family relations.

0:55:16.400 --> 0:55:25.239
<v Speaker 1>End quote and barf. I get the Pope approved, Pope approved. Yes,

0:55:26.080 --> 0:55:29.279
<v Speaker 1>the Pope's seal of approval stamped on every blue pill.

0:55:35.200 --> 0:55:38.920
<v Speaker 2>Oh my god, I have so many feelings I can't

0:55:38.960 --> 0:55:39.759
<v Speaker 2>express them.

0:55:40.800 --> 0:55:44.799
<v Speaker 1>I mean, I not enough time in the world for

0:55:44.880 --> 0:55:48.400
<v Speaker 1>me to process all of the thoughts and feelings.

0:55:48.400 --> 0:55:52.759
<v Speaker 2>I have the Pope approved viagra.

0:55:53.320 --> 0:55:54.919
<v Speaker 1>Improving family relations.

0:55:55.160 --> 0:55:59.360
<v Speaker 2>Yeah, family relations, that's what viagra improves.

0:56:00.200 --> 0:56:05.239
<v Speaker 1>Absolutely aarin. Others drew attention to the manner in which

0:56:05.280 --> 0:56:10.160
<v Speaker 1>Peiser had branded a rectile dysfunction, accusing them of creating

0:56:10.200 --> 0:56:13.440
<v Speaker 1>a disease or problem, and then inventing and marketing a

0:56:13.520 --> 0:56:19.320
<v Speaker 1>solution classic capitalism. Then there was the question of normal.

0:56:20.120 --> 0:56:23.640
<v Speaker 1>Even before viagra, medicine had sought to create a baseline

0:56:23.680 --> 0:56:26.920
<v Speaker 1>for what was considered normal and what wasn't in terms

0:56:26.960 --> 0:56:34.080
<v Speaker 1>of erections, arousal, masculinity, femininity, aging, sexuality, relationships, and bodies

0:56:34.120 --> 0:56:39.160
<v Speaker 1>in general. By constructing boundaries around what is quote unquote

0:56:39.239 --> 0:56:43.719
<v Speaker 1>normal or acceptable, medicine can other people and make them

0:56:43.760 --> 0:56:45.920
<v Speaker 1>feel like there is something wrong with them and they

0:56:45.920 --> 0:56:50.160
<v Speaker 1>should be striving to achieve that normal. We've talked about

0:56:50.160 --> 0:56:53.440
<v Speaker 1>this before in our Menopause episode, sort of the medicalization

0:56:53.560 --> 0:56:55.719
<v Speaker 1>of a normal part of aging and some of the

0:56:55.760 --> 0:56:59.520
<v Speaker 1>issues that come with that. But like we also said

0:56:59.560 --> 0:57:02.400
<v Speaker 1>in our Apause episode, that doesn't mean that we should

0:57:02.440 --> 0:57:06.200
<v Speaker 1>completely reject these drugs that might make some people's lives

0:57:06.239 --> 0:57:09.120
<v Speaker 1>a little easier, a little better, or a lot better.

0:57:09.880 --> 0:57:12.280
<v Speaker 1>Just because something is a normal part of the aging

0:57:12.360 --> 0:57:15.680
<v Speaker 1>process doesn't mean that we can't or shouldn't do something

0:57:15.719 --> 0:57:18.000
<v Speaker 1>about it if we want to, and if it doesn't

0:57:18.040 --> 0:57:19.600
<v Speaker 1>harm us, right, if.

0:57:19.440 --> 0:57:22.720
<v Speaker 2>It's causing problems in your life, like you seem, like

0:57:22.720 --> 0:57:25.080
<v Speaker 2>we talked about with menopause, like is that totally a

0:57:25.160 --> 0:57:28.000
<v Speaker 2>normal part yes, is some of it very uncomfortable and

0:57:28.040 --> 0:57:31.520
<v Speaker 2>impacts your quality of life? Yes, do something about it.

0:57:31.640 --> 0:57:33.120
<v Speaker 2>Same thing with Edah.

0:57:33.120 --> 0:57:37.040
<v Speaker 1>Absolutely, yeah. And so I want to push back a

0:57:37.080 --> 0:57:39.720
<v Speaker 1>bit on this idea that a rectile dysfunction is solely

0:57:39.760 --> 0:57:43.560
<v Speaker 1>a problem invented to sell a solution. Yeah, because clearly

0:57:43.840 --> 0:57:46.920
<v Speaker 1>millions of people around the world have benefited from the

0:57:47.040 --> 0:57:50.440
<v Speaker 1>use of viagra and related drugs and have reported that

0:57:50.440 --> 0:57:54.320
<v Speaker 1>their quality of life has improved because of them. And

0:57:54.400 --> 0:57:57.280
<v Speaker 1>the last criticism that I want to discuss is not

0:57:57.400 --> 0:58:01.800
<v Speaker 1>about viagra itself, but about what Viagra highlighted when it

0:58:01.840 --> 0:58:05.400
<v Speaker 1>came to gender bias in medicine and what is considered

0:58:05.680 --> 0:58:08.240
<v Speaker 1>medical necessity. Ah.

0:58:09.120 --> 0:58:09.440
<v Speaker 2>Yep.

0:58:09.720 --> 0:58:13.440
<v Speaker 1>Within a few months a Viagra's release in nineteen ninety eight,

0:58:13.640 --> 0:58:20.880
<v Speaker 1>most major American health insurance carriers covered it. Also wow, Yeah,

0:58:20.920 --> 0:58:23.120
<v Speaker 1>well because there were a few lawsuits pending, and so

0:58:23.120 --> 0:58:25.560
<v Speaker 1>they quickly were just like, all right, we see this,

0:58:25.760 --> 0:58:27.880
<v Speaker 1>we see this coming in our future, let's just cover it.

0:58:28.560 --> 0:58:31.800
<v Speaker 2>Within a few months, do you know how many insurance

0:58:31.840 --> 0:58:34.720
<v Speaker 2>companies still won't cover ozempic and other similar I mean

0:58:34.760 --> 0:58:38.360
<v Speaker 2>wigovy more like not ozempic, but the ones that are

0:58:38.360 --> 0:58:40.200
<v Speaker 2>marketed just for weight less. That's a whole nother thing.

0:58:40.400 --> 0:58:41.240
<v Speaker 1>It's a whole other thing.

0:58:41.360 --> 0:58:43.479
<v Speaker 2>Yep, wow, okay, all right, cool cool.

0:58:44.120 --> 0:58:47.120
<v Speaker 1>But this was not the case for birth control pills.

0:58:47.320 --> 0:58:51.480
<v Speaker 1>Right when Viagra came out, most people still had to

0:58:51.520 --> 0:58:55.040
<v Speaker 1>pay for it out of pocket. The year Viagra was

0:58:55.080 --> 0:58:59.640
<v Speaker 1>released nineteen ninety eight, women paid sixty eight percent more

0:59:00.200 --> 0:59:04.240
<v Speaker 1>out of pocket health expenses compared to men because most

0:59:04.360 --> 0:59:07.640
<v Speaker 1>reproductive health services were not covered.

0:59:07.920 --> 0:59:11.760
<v Speaker 2>Well, Aaron, birth control is not approved by the Pope, right.

0:59:11.680 --> 0:59:13.360
<v Speaker 1>It's absolutely not.

0:59:13.720 --> 0:59:14.520
<v Speaker 2>It's very much not.

0:59:16.280 --> 0:59:20.680
<v Speaker 1>The reasoning was that viagra is a medical drug intended

0:59:20.680 --> 0:59:25.400
<v Speaker 1>to treat a legitimate medical condition, while birth control was

0:59:25.560 --> 0:59:29.080
<v Speaker 1>and is seen as a quote unquote lifestyle drug. Oh

0:59:29.120 --> 0:59:32.760
<v Speaker 1>my god, and therefore optional. I'm never mind the fact

0:59:32.880 --> 0:59:36.520
<v Speaker 1>that many people use birth control to treat medical conditions,

0:59:36.880 --> 0:59:39.760
<v Speaker 1>never mind the fact that birth control was approved by

0:59:39.840 --> 0:59:43.440
<v Speaker 1>the FDA in the first place to treat menstrual disorders.

0:59:44.920 --> 0:59:49.760
<v Speaker 1>Viagra also brought to light other differences. For fifteen years

0:59:49.800 --> 0:59:53.040
<v Speaker 1>after its initial release, the birth control pill could only

0:59:53.080 --> 0:59:57.320
<v Speaker 1>be prescribed to married women, who often had to obtain

0:59:57.560 --> 1:00:02.520
<v Speaker 1>their husband's permission. Only in nineteen seventy two were unmarried

1:00:02.560 --> 1:00:06.240
<v Speaker 1>women allowed to obtain the pill. Can you imagine any

1:00:06.360 --> 1:00:12.240
<v Speaker 1>law prohibiting an unmarried man from getting viagra or requiring

1:00:12.560 --> 1:00:15.600
<v Speaker 1>that he get his wife's permission right so that she

1:00:15.840 --> 1:00:18.680
<v Speaker 1>knows what he's up to? M hm, and I acknowledge

1:00:18.680 --> 1:00:22.240
<v Speaker 1>that it's a bit apples and orange comparison. Here is it, though,

1:00:22.280 --> 1:00:25.640
<v Speaker 1>But swap out viagra with male birth control and the

1:00:25.680 --> 1:00:31.560
<v Speaker 1>point remains. And finally there's the sheer existence of viagra,

1:00:32.400 --> 1:00:36.160
<v Speaker 1>which was made possible only by years of studying the

1:00:36.200 --> 1:00:40.080
<v Speaker 1>decline and erections over a man's life. Similar studies in

1:00:40.120 --> 1:00:42.960
<v Speaker 1>women happening at the same time were few and far between,

1:00:43.320 --> 1:00:48.200
<v Speaker 1>tinged with sexist assumptions, and kind of came to the conclusion, well,

1:00:48.240 --> 1:00:50.760
<v Speaker 1>who even knows? There's just too much going on here?

1:00:50.920 --> 1:00:56.920
<v Speaker 1>Women are just too complicated. The switch from impotence is

1:00:56.920 --> 1:01:01.560
<v Speaker 1>a psychogenic disorder to a rectilenction is an organic condition

1:01:02.080 --> 1:01:07.360
<v Speaker 1>happened lightning fast. Compare that to the long, long tradition

1:01:07.680 --> 1:01:10.080
<v Speaker 1>of women being told that it's all in their head.

1:01:10.920 --> 1:01:14.480
<v Speaker 1>Even when it comes to quote unquote female viagra, it's

1:01:14.520 --> 1:01:18.400
<v Speaker 1>the same thing. Quote is it a mind or body problem?

1:01:18.680 --> 1:01:21.320
<v Speaker 1>End quote. Read the cover of a two thousand copy

1:01:21.360 --> 1:01:25.520
<v Speaker 1>of Newsweek. In early studies of vasoactive drugs for female

1:01:25.520 --> 1:01:30.080
<v Speaker 1>sexual dysfunction, participants were required to see a sex therapist first.

1:01:30.600 --> 1:01:35.080
<v Speaker 1>Who quote evaluates the context in which the patient experiences

1:01:35.080 --> 1:01:38.720
<v Speaker 1>her sexuality, her self esteem and body image, and her

1:01:38.760 --> 1:01:43.040
<v Speaker 1>ability to communicate her sexual needs to her partner. End quote.

1:01:44.000 --> 1:01:47.280
<v Speaker 1>Oh it's hormonal. Oh it's about blood flow. Oh it's

1:01:47.280 --> 1:01:49.840
<v Speaker 1>all in her head. Oh it's about her partner. Oh

1:01:49.880 --> 1:01:52.520
<v Speaker 1>it's about the general state of the world. Oh. Maybe

1:01:52.520 --> 1:01:54.640
<v Speaker 1>it's a combination of all of them, and we'll never

1:01:54.720 --> 1:01:58.800
<v Speaker 1>figure it out. How about arousal is not the same

1:01:59.040 --> 1:02:02.600
<v Speaker 1>for everyone? But part of the issue seems to stem

1:02:02.640 --> 1:02:05.840
<v Speaker 1>from the fact that the study of female sexual dysfunction

1:02:06.120 --> 1:02:10.720
<v Speaker 1>takes the blueprint from male a rectile dysfunction. Researchers are

1:02:10.720 --> 1:02:14.560
<v Speaker 1>looking for a direct parallel What is the female equivalent

1:02:14.680 --> 1:02:18.480
<v Speaker 1>of an erection? But what if there isn't one in

1:02:18.560 --> 1:02:21.880
<v Speaker 1>these studies? What is the outcome that the researchers are

1:02:21.960 --> 1:02:25.720
<v Speaker 1>looking for and how are they measuring it? Is it

1:02:25.960 --> 1:02:31.080
<v Speaker 1>vaginal lubrication, is it clatoral engorgement, is it perceived arousal?

1:02:31.520 --> 1:02:35.520
<v Speaker 1>Is it orgasm? Or is it some mix? Why has

1:02:35.520 --> 1:02:39.840
<v Speaker 1>it taken so long to develop a female viagra. Great question,

1:02:40.040 --> 1:02:41.880
<v Speaker 1>let's tell that story someday.

1:02:43.400 --> 1:02:46.320
<v Speaker 2>Also erin it hasn't changed. I mean, first line on

1:02:46.640 --> 1:02:50.800
<v Speaker 2>up to date for female sexual arousal disorder is see

1:02:50.800 --> 1:02:52.320
<v Speaker 2>a sex therapist, right, And.

1:02:52.320 --> 1:02:55.440
<v Speaker 1>It's never considered like, oh, a rectile dysfunction is so

1:02:55.600 --> 1:02:59.640
<v Speaker 1>simple because we've been studying it for so much longer

1:02:59.680 --> 1:03:03.280
<v Speaker 1>and we've put so much more funding into answering this question.

1:03:03.800 --> 1:03:09.160
<v Speaker 1>But female arousal, female sexual dysfunction is so complicated because

1:03:09.160 --> 1:03:10.720
<v Speaker 1>we don't really care about it, and we haven't cared

1:03:10.720 --> 1:03:12.240
<v Speaker 1>about it. It's such a mystery.

1:03:12.280 --> 1:03:15.479
<v Speaker 2>It's also like it doesn't just service to everyone because like, yes,

1:03:15.680 --> 1:03:16.840
<v Speaker 2>therapy is great.

1:03:16.800 --> 1:03:20.120
<v Speaker 1>And that's exactly what I have here. Yeah, because what

1:03:20.680 --> 1:03:24.960
<v Speaker 1>viagra did is that it reduced male arousal to one dimension, right,

1:03:25.040 --> 1:03:27.200
<v Speaker 1>and it led many researchers to do the same for

1:03:27.320 --> 1:03:31.680
<v Speaker 1>female arousal. This is not good for anyone, right, Like,

1:03:31.800 --> 1:03:33.960
<v Speaker 1>and I think that this is a really undertold part

1:03:33.960 --> 1:03:37.440
<v Speaker 1>of the story where it's like viagra is great and

1:03:37.800 --> 1:03:40.920
<v Speaker 1>if it works for you, whether you're whether the ultimate

1:03:41.000 --> 1:03:44.240
<v Speaker 1>cause of a rectile dysfunction is psychogenic and viagra is

1:03:44.280 --> 1:03:46.960
<v Speaker 1>working because it's whatever helping.

1:03:46.760 --> 1:03:49.840
<v Speaker 2>You overcome easier than you're less in your own head.

1:03:49.880 --> 1:03:52.520
<v Speaker 1>Whatever it is, right, whatever it is, but it's like,

1:03:52.760 --> 1:03:55.400
<v Speaker 1>shouldn't we consider the whole picture instead of being like,

1:03:55.600 --> 1:03:58.400
<v Speaker 1>it's blood flow, right, it's blood flow. It's blood flow,

1:03:58.480 --> 1:04:01.320
<v Speaker 1>and for women, I don't really know, it doesn't seem

1:04:01.320 --> 1:04:03.760
<v Speaker 1>to be just blood flow for you. So sorry, best

1:04:03.840 --> 1:04:07.720
<v Speaker 1>of luck. I think this is why the story of

1:04:07.800 --> 1:04:11.120
<v Speaker 1>viagra is so fascinating to me, is because of all

1:04:11.200 --> 1:04:13.920
<v Speaker 1>of these dimensions. Is because of the huge legacy that

1:04:14.000 --> 1:04:18.760
<v Speaker 1>it has had on marketing, on sexuality, on the way

1:04:18.800 --> 1:04:21.560
<v Speaker 1>that we talk about drugs, and I'm like blockbuster drugs,

1:04:21.600 --> 1:04:26.120
<v Speaker 1>I mean everything, And so I'm really curious, Aaron, what

1:04:26.240 --> 1:04:28.960
<v Speaker 1>you can tell me about viagra today.

1:04:29.760 --> 1:04:32.480
<v Speaker 2>I don't know, not much. I think we've covered it all,

1:04:32.520 --> 1:05:14.000
<v Speaker 2>but I'll try and wrap us up right after this break, Aaron.

1:05:14.040 --> 1:05:16.640
<v Speaker 2>We already talked about a lot of the statistics when

1:05:16.680 --> 1:05:19.600
<v Speaker 2>it comes to the prevalence of a rectile dysfunction, which

1:05:19.600 --> 1:05:23.960
<v Speaker 2>again mirrors one hundred percent in those over age seventy

1:05:24.920 --> 1:05:29.080
<v Speaker 2>fifty or more percent. As you like, it increases, it's

1:05:29.160 --> 1:05:32.520
<v Speaker 2>estimated to increase with each decade, usually over age forty

1:05:32.840 --> 1:05:35.520
<v Speaker 2>so starting from like forty to fifty percent around age

1:05:35.520 --> 1:05:39.040
<v Speaker 2>forty and kind of going up from there. Exactly how

1:05:39.040 --> 1:05:42.600
<v Speaker 2>are these statistics determined, It's a little bit unclear from

1:05:42.640 --> 1:05:45.600
<v Speaker 2>all of the papers that I read, and that is

1:05:45.640 --> 1:05:49.440
<v Speaker 2>not too like we've mentioned, undercut the importance of a

1:05:49.480 --> 1:05:52.920
<v Speaker 2>rectile dysfunction in a person's sexual health, because we already

1:05:53.000 --> 1:05:57.480
<v Speaker 2>underappreciate sexual health, especially in US healthcare, like it is

1:05:57.840 --> 1:06:02.840
<v Speaker 2>just ignored across the board for a lot of people,

1:06:03.000 --> 1:06:06.880
<v Speaker 2>and viagra and similar medications are often seen as this

1:06:07.000 --> 1:06:09.920
<v Speaker 2>kind of easy fix, a blanket fix for any kind

1:06:09.920 --> 1:06:15.160
<v Speaker 2>of a rectile dysfunction. When is that the fix for everyone?

1:06:14.760 --> 1:06:19.520
<v Speaker 2>Maybe not. There's also statistics that I saw in a

1:06:19.600 --> 1:06:21.960
<v Speaker 2>number of papers that I don't know where these came from,

1:06:21.960 --> 1:06:24.920
<v Speaker 2>and they weren't good. But also that estimate that a

1:06:25.000 --> 1:06:28.560
<v Speaker 2>large proportion of people who maybe have a rectile dysfunction

1:06:28.760 --> 1:06:32.080
<v Speaker 2>or are suffering in some way with their sexual function

1:06:32.800 --> 1:06:37.360
<v Speaker 2>don't actually ever access even a drug as ubiquitous as viagra.

1:06:38.680 --> 1:06:41.240
<v Speaker 2>So there's again just a lot of it comes down

1:06:41.280 --> 1:06:43.760
<v Speaker 2>to the way that we communicate about sexual health and

1:06:44.000 --> 1:06:49.400
<v Speaker 2>the taboos that are still in existence about sexual health.

1:06:50.000 --> 1:06:53.480
<v Speaker 2>Even though viagra has become sort of the butt of

1:06:53.520 --> 1:06:55.640
<v Speaker 2>so many jokes and is so easy to come by

1:06:55.760 --> 1:06:59.840
<v Speaker 2>these days. It's also estimated that in the US, the

1:07:00.000 --> 1:07:04.120
<v Speaker 2>the cost of treatment for a rectile dysfunction is fifteen

1:07:04.240 --> 1:07:05.680
<v Speaker 2>billion dollars a year.

1:07:07.000 --> 1:07:07.680
<v Speaker 1>How much do we.

1:07:07.600 --> 1:07:11.280
<v Speaker 2>Spend on female sexual health? Almost nothing, probably in comparison.

1:07:11.400 --> 1:07:14.200
<v Speaker 1>I have a question, did you come across any studies

1:07:14.400 --> 1:07:17.920
<v Speaker 1>looking at the effects of viagra on women?

1:07:18.600 --> 1:07:21.520
<v Speaker 2>Great question, I didn't. I know that they do exist.

1:07:22.440 --> 1:07:22.840
<v Speaker 1>I didn't.

1:07:22.840 --> 1:07:25.360
<v Speaker 2>I probably should have spent more time looking for them specifically.

1:07:25.360 --> 1:07:27.000
<v Speaker 2>But I know that they do exist, and I know

1:07:27.040 --> 1:07:30.760
<v Speaker 2>that there are other there are other medicines that are

1:07:30.920 --> 1:07:34.760
<v Speaker 2>targeting like female sexual dysfunction specifically. The one that I

1:07:34.800 --> 1:07:38.120
<v Speaker 2>know of the most is not like a vasodilator. It

1:07:38.120 --> 1:07:42.680
<v Speaker 2>doesn't work in that way. It's more closely related to

1:07:44.480 --> 1:07:47.360
<v Speaker 2>like the SSR rise. It like works I think in

1:07:47.400 --> 1:07:51.400
<v Speaker 2>relation to seratonin, which is another neurotransmitter that is very

1:07:51.480 --> 1:07:55.040
<v Speaker 2>much involved in like the a rectile process as well.

1:07:55.640 --> 1:07:58.880
<v Speaker 2>But yeah, it is an area much less explored.

1:07:59.440 --> 1:08:04.320
<v Speaker 1>Okay, but in terms of like women taking viagraph women taking.

1:08:04.240 --> 1:08:06.520
<v Speaker 2>Viagra, it is a thing that has been done. I

1:08:06.520 --> 1:08:10.480
<v Speaker 2>don't know the stats on it. Oh okay, yeah, yeah,

1:08:10.560 --> 1:08:13.439
<v Speaker 2>I don't know the stats on it. There are, though,

1:08:13.520 --> 1:08:16.759
<v Speaker 2>also a lot of other treatments for rectile dysfunction aside

1:08:16.760 --> 1:08:21.360
<v Speaker 2>from viagra. There's similar medicines like the sialis or tadalaphil

1:08:21.439 --> 1:08:25.400
<v Speaker 2>and others, some of which are now approved to take

1:08:25.920 --> 1:08:29.080
<v Speaker 2>on a low dose daily basis rather than an as

1:08:29.120 --> 1:08:32.080
<v Speaker 2>needed basis, which is how viagra has always been taken

1:08:32.160 --> 1:08:36.120
<v Speaker 2>and marketed. There are also other things like vacuum devices

1:08:36.160 --> 1:08:39.040
<v Speaker 2>which use negative pressure to stimulate blood flow that helps

1:08:39.080 --> 1:08:44.719
<v Speaker 2>the process along. There's injectable medications, there's suppository medications. There's

1:08:44.920 --> 1:08:49.720
<v Speaker 2>other surgical interventions, especially depending on the cause of the

1:08:49.880 --> 1:08:52.200
<v Speaker 2>rectile dysfunction to begin with, and you might need a

1:08:52.240 --> 1:08:55.840
<v Speaker 2>surgical intervention. Some of these are like semi rigid all

1:08:55.880 --> 1:08:59.360
<v Speaker 2>the time. Some of these have pumps that you physically

1:08:59.400 --> 1:09:02.920
<v Speaker 2>pump up when you need but there aren't, as far

1:09:02.960 --> 1:09:04.879
<v Speaker 2>as I could tell, at least as of twenty nineteen,

1:09:05.160 --> 1:09:09.639
<v Speaker 2>any new oral medicines that are targeting like very novel

1:09:09.680 --> 1:09:14.880
<v Speaker 2>biochemical pathways to treat a rectile dysfunction. There's also a

1:09:14.960 --> 1:09:21.120
<v Speaker 2>lot of supplements and nutraceuticals that are at your own

1:09:21.200 --> 1:09:26.280
<v Speaker 2>risk entirely unregulated see our Supplements episode. And then there's

1:09:26.439 --> 1:09:31.360
<v Speaker 2>newer therapies like shockwave therapy or PRP. All of these

1:09:31.640 --> 1:09:35.360
<v Speaker 2>very I don't know. I have a couple of papers

1:09:35.400 --> 1:09:36.640
<v Speaker 2>if you want to go in detail on what the

1:09:36.640 --> 1:09:39.679
<v Speaker 2>evidence of these are. They're all still very much in

1:09:40.000 --> 1:09:43.800
<v Speaker 2>trials and not anything that's available on the market, But

1:09:43.880 --> 1:09:46.599
<v Speaker 2>there is still a hefty amount of research going on

1:09:46.600 --> 1:09:49.040
<v Speaker 2>on new and better ways to treat a rectile dysfunction.

1:09:49.760 --> 1:09:54.720
<v Speaker 1>It's a profitable business. It really really is one thing

1:09:54.920 --> 1:09:58.439
<v Speaker 1>that I want to add just I know that someday

1:09:58.479 --> 1:10:01.240
<v Speaker 1>we will do a female via episode because I think

1:10:01.280 --> 1:10:06.400
<v Speaker 1>that is really needed. But I think that like if

1:10:06.400 --> 1:10:10.439
<v Speaker 1>we demand equal funding to find a female viagra, we

1:10:10.439 --> 1:10:13.400
<v Speaker 1>should also demand equal evidence that what we find is

1:10:13.439 --> 1:10:17.240
<v Speaker 1>therapeutic and not full of side effects and is as

1:10:17.320 --> 1:10:20.640
<v Speaker 1>easy to take as viagra, that it actually does what

1:10:20.680 --> 1:10:23.280
<v Speaker 1>it claims to, rather than just paying lip service to

1:10:23.479 --> 1:10:28.160
<v Speaker 1>equality in medicine capitalism masquerading as feminism, which is I

1:10:28.240 --> 1:10:31.080
<v Speaker 1>think some of the problems that are associated with some

1:10:31.160 --> 1:10:34.040
<v Speaker 1>of these female viagras today, where it's just like, look,

1:10:34.200 --> 1:10:37.720
<v Speaker 1>we did it right, this is what you've been asking for.

1:10:37.840 --> 1:10:40.360
<v Speaker 1>It's the equivalent oh, don't mind those side effects. Oh,

1:10:40.360 --> 1:10:43.080
<v Speaker 1>don't mind this, don't mind that the evidence is kind of,

1:10:43.120 --> 1:10:45.960
<v Speaker 1>you know, a little bit vague and leave something to

1:10:45.960 --> 1:10:46.559
<v Speaker 1>be desired.

1:10:46.760 --> 1:10:48.559
<v Speaker 2>Well, And to do that we would need to do

1:10:48.600 --> 1:10:52.080
<v Speaker 2>a lot more research on sexual health in general.

1:10:52.960 --> 1:11:00.960
<v Speaker 1>Yes, yep, but yeah, sources, sources. I have a bunch

1:11:01.080 --> 1:11:03.840
<v Speaker 1>I didn't really like. I honestly, I feel like a

1:11:03.880 --> 1:11:07.360
<v Speaker 1>lot of these were grain of salt. And again, like

1:11:07.439 --> 1:11:09.719
<v Speaker 1>I mentioned in terms of where they came from, which

1:11:09.800 --> 1:11:13.280
<v Speaker 1>was people who were working with Peiser at the time

1:11:14.120 --> 1:11:16.920
<v Speaker 1>or were kind of one dimensional in other aspects. Anyway,

1:11:16.960 --> 1:11:19.800
<v Speaker 1>there was a book called The Rise of Viagra, How

1:11:19.840 --> 1:11:22.680
<v Speaker 1>the Little Blue Pill Changed Sex in America, And this

1:11:22.720 --> 1:11:24.960
<v Speaker 1>is from like shortly after, just a few years after

1:11:25.040 --> 1:11:29.680
<v Speaker 1>its release, by Micah Lowe. And then if you want

1:11:29.720 --> 1:11:33.719
<v Speaker 1>to read more about like the detailed how Feiser found

1:11:33.800 --> 1:11:36.960
<v Speaker 1>this or how Piser like decided to shift their focus

1:11:37.040 --> 1:11:40.760
<v Speaker 1>to seldeniphil as a treatment for a bactyl dysfunction. There's

1:11:40.800 --> 1:11:44.759
<v Speaker 1>a book titled simply Sildentophil, and there's a chapter about

1:11:44.800 --> 1:11:48.280
<v Speaker 1>the discovery of seldeniphil. Yeah, a whole.

1:11:48.080 --> 1:11:53.360
<v Speaker 2>Book, all right. I have a lot of papers that

1:11:53.439 --> 1:11:58.439
<v Speaker 2>go far more into the detail of the neurobiology, and

1:11:59.360 --> 1:12:03.599
<v Speaker 2>like Bioka, i'mal pathways of erections. There was a paper

1:12:03.640 --> 1:12:05.960
<v Speaker 2>that I found really helpful by Dean and Lou from

1:12:06.000 --> 1:12:09.200
<v Speaker 2>two thousand and five called Physiology of Penal Erection and

1:12:09.320 --> 1:12:14.240
<v Speaker 2>path of Physiology of a rectil Dysfunction. Another by Grotski

1:12:14.479 --> 1:12:18.280
<v Speaker 2>at All from twenty ten Anatomy Physiology and path of

1:12:18.280 --> 1:12:20.960
<v Speaker 2>Physiology of a rectil dysfunction. A few others that are

1:12:21.000 --> 1:12:25.880
<v Speaker 2>specific to stildentophil, and like the pharmacology more of sildentiphil

1:12:25.880 --> 1:12:29.880
<v Speaker 2>and other medications, and at least one on other ways

1:12:29.880 --> 1:12:32.519
<v Speaker 2>that we use it, because again we use this medicine

1:12:32.520 --> 1:12:34.519
<v Speaker 2>for other things too. But you can find the list

1:12:34.560 --> 1:12:36.840
<v Speaker 2>of our sources, all of them from this episode and

1:12:36.880 --> 1:12:38.840
<v Speaker 2>every one of our episodes, on our website, this podcast

1:12:38.880 --> 1:12:41.960
<v Speaker 2>Weekilli dot com and it's under the episode stub that's

1:12:41.960 --> 1:12:42.479
<v Speaker 2>where it is.

1:12:44.200 --> 1:12:46.640
<v Speaker 1>Thank you to Bloodmobile for providing the music for this

1:12:46.760 --> 1:12:48.760
<v Speaker 1>episode and all of our episodes.

1:12:49.120 --> 1:12:51.439
<v Speaker 2>Thank you to Leona Scolacci and Tom Bryfogel for the

1:12:51.479 --> 1:12:55.160
<v Speaker 2>audio mixing. Thank you to everyone at Exactly Right, and

1:12:55.240 --> 1:12:59.280
<v Speaker 2>thank you to you listeners. Hopefully you found this episode enjoyable,

1:12:59.400 --> 1:12:59.800
<v Speaker 2>learn something.

1:13:00.600 --> 1:13:03.439
<v Speaker 1>Yeah. As always, reach out let us know what you think.

1:13:04.240 --> 1:13:06.040
<v Speaker 2>I have an image seared in your brain that will

1:13:06.040 --> 1:13:06.719
<v Speaker 2>never go away.

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<v Speaker 1>Friendly man. Yeah, and a special thank you to our

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<v Speaker 1>wonderful patrons. We really do appreciate your support like it

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<v Speaker 1>means so much to us.

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<v Speaker 2>It really does. Thank you.

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<v Speaker 1>Until next time, wash your hands

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<v Speaker 2>You filthy animals.