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Speaker 1: Celebrity book Club. Hey Sharks, we all love our furry

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Speaker 1: friends more than anything. What's better than spending a night

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Speaker 1: in with Fido? Am I right? But sometimes our furry

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Speaker 1: friends can get stressed anxious. We all know there's nothing

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Speaker 1: worse than an anxious our feet. When dogs are anxious,

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Speaker 1: they can vomit, they can pee on the floor of

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Speaker 1: your car, they can ruin your area rug. That's why

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Speaker 1: it's so important that we keep our pets calm. That's

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Speaker 1: why me and my four hot brothers decided to invent Dogtails.

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Speaker 1: It's a monthly subscription CBD based cocktail program for dogs.

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Speaker 1: Every month, we send you a new alcohol free, CBD infused,

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Speaker 1: drinkable cocktail with fun names like Pause Up and the

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Speaker 1: Dog Grown Eh. And your dogs get to consume them

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Speaker 1: and calm the bark down and let you enjoy your evening.

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Speaker 1: So Sharks, me and my four hot Christian brothers are

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Speaker 1: asking for six hundred thousand dollars for three point five

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Speaker 1: percent of our company. Who wants to take a bite

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Speaker 1: out of dog anxiety. We do have some samples for you,

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Speaker 1: guys of our CBD dogtails, so I'd like to just

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Speaker 1: pass these out right now. That is our bark, Julip

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Speaker 1: that's in that bag right there, and that is alcohol

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Speaker 1: free gin four percent Canadian CBD and kibble.

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Speaker 2: I'm gonna cut you off right here. This is disgusting

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Speaker 2: to drink, taste gross, and I am much more in

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Speaker 2: the experienced entertainment stratosphere, so I'm out.

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Speaker 1: Thank you Mark for your time.

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Speaker 2: Oh hey, dude, can I ask you a question? What's

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Speaker 2: your story? How did you guys get here? How did

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Speaker 2: you guys invent this?

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Speaker 1: Oh? Thank you for asking that. The Canadian one. So

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Speaker 1: our father, he said he wasn't going to cry.

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Speaker 2: You want a tissue?

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Speaker 1: Thanks, LORI.

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Speaker 2: Why don't I hug one of your brothers while you cry?

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Speaker 1: Go for it, Barbara, our father. He got cancer in

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Speaker 1: nine to eleven, and he was also a helicopter pilot

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Speaker 1: for veteran Dogs of the Force who were fighting oh

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Speaker 1: my god, terrorists during the Oklahoma City bombing. And uh

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Speaker 1: he actually even when he worked at Waco as well,

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Speaker 1: not during the siege, but just separately for actually chipping

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Speaker 1: Joanna Gains while he was getting cancer. I think he

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Speaker 1: actually got cancer from them, And then it started to

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Speaker 1: manifest on nine to eleven when he was the pilot

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Speaker 1: and so we want to keep our dass legacy alive.

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Speaker 1: Before he died in that cancer helicopter crash, he said,

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Speaker 1: if there's one thing I care about it it's our poppers,

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Speaker 1: and I just want them to live a good life

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Speaker 1: without me. The CBD hadn't been invented yet yet, but

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Speaker 1: he knew that one day if there would be a

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Speaker 1: product out there that can help our dogs.

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Speaker 2: Hey, hey, I haven't spoken up yet, but you know

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Speaker 2: I also I also came from nothing. My father left

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Speaker 2: at an early age, so I know what it takes

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Speaker 2: to build a business when no one believes in you,

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Speaker 2: the world is against you, and it takes everything you

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Speaker 2: got and then some. Unfortunately, I have been making a

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Speaker 2: CBD drink with some of the Kardashians because legally I

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Speaker 2: have to do something for them or they will put

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Speaker 2: me in prison. So I am attached to another CBD

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Speaker 2: project and for that reason I'm out.

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Speaker 1: Good Luck Bake, Thank you for your consideration, Damon, We

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Speaker 1: reallyppreciate it. Damon and Mark are out, Marie and Barbara

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Speaker 1: are still on the table for these four hot Christian brothers.

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Speaker 1: CBD Dog Anxiety monthly cocktail subscription service find out what

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Speaker 1: happens tonight on Shark Tank. Who's that knocking at the door.

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Speaker 1: It's all your friends. You've filthy whore, your husband's gone,

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Speaker 1: and we've got books and a bottle of wine to kill.

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Speaker 1: It's Hollywood, it's books, it's gossip.

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Speaker 2: I'm sure it's memoirs, Martinis.

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Speaker 1: Celebrity Book Club, Come read it while it's hot. Celebrity

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Speaker 1: Book Club, tell your secrets.

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Speaker 2: We won't talk celebrity books.

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Speaker 1: No boys are a loud celet book say it loud

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Speaker 1: and pounds.

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Speaker 2: Celebrity Book Club. Buzz me in. I brought the queer voe. Hey, brand,

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Speaker 2: are you fe I'm feeling really on brand? Are you

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Speaker 2: feeling brandish today?

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Speaker 1: I'm feeling super brandish, an amazing word that doesn't totally

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Speaker 1: mean a lot, but I get it.

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Speaker 2: Yeah, I mean, I'm curious to know what did you

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Speaker 2: do today? What did you drink? How did you treat people?

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Speaker 2: What interactions did you have?

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Speaker 1: And did all those contribute to my personal brand? Yeah?

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Speaker 1: So for my personal brand today, I got up and

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Speaker 1: I did go to the Honeymoon coffee shop, the new

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Speaker 1: extremely branded coffee shop in my neighborhood.

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Speaker 2: You cannot stop talking about honeymooned.

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Speaker 1: No, and yeah, was it on brand for me to

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Speaker 1: be reading a book in a coffee shop? I guess?

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Speaker 2: Also is it on brand for you to be walking

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Speaker 2: fast and Ridgewood holding a nice coffee buttering to yourself?

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Speaker 2: It makes people say, oh, there goes Steven. He's fast

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Speaker 2: talking and does his own thing.

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Speaker 1: Yes, because doing your own thing so important to be

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Speaker 1: a brand. What about you? What did your day start

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Speaker 1: in terms of self branding?

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Speaker 2: I woke up and I had, of course my homemade

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Speaker 2: cold brew because I care about sustainability and budgeting.

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Speaker 1: Well, I think that makes sense because your brand is

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Speaker 1: very like I have this large apartment, I'm in dit mess.

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Speaker 2: Like, let me be in the large apartment.

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Speaker 1: Yeah, and you're like so pour over and slow and

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Speaker 1: artisanal and like homesteadying. And I'm a little bit more

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Speaker 1: like I want to be in the thick of it all.

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Speaker 1: I'm go, go go, I'm Ridgewood.

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Speaker 2: But then this is alt to bury my brand. I

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Speaker 2: grabbed one of my favorite drinks that's actually full of sugar,

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Speaker 2: that I've been drinking since I was about ten years old,

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Speaker 2: and that is the drink of Gatorade. Because what does

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Speaker 2: that brand mean? To me, it shows that I'm some

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Speaker 2: sort of athletic man from nineteen ninety seven, and that's

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Speaker 2: what I want to show to the world.

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Speaker 1: Yeah, Gatorade is interesting because I do feel like it's

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Speaker 1: had a lot of iterations, Like it does have this

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Speaker 1: nineties connotation, and yet there's a video game element to it.

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Speaker 1: There's like the messy guy element to it, right, yes,

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Speaker 1: in addition to its sports connotations. And of course I

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Speaker 1: think it's like because of the high salt and sugar content,

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Speaker 1: like it's fallen by the wayside in terms of like

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Speaker 1: the post health.

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Speaker 2: Like it went from basketball and quench your thirst and

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Speaker 2: tank tops and nineties and bright colors to a little

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Speaker 2: more like meme, bet on the floor pissing in a

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Speaker 2: Gatorade bottle.

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Speaker 1: Disgusting because and now I think it's almost more associated

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Speaker 1: with hangovers than it is with sports, because sports now

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Speaker 1: is optimized and it's all about like Tom Brady and Bean,

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Speaker 1: so like I'm having my protein drink and like it's

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Speaker 1: all about protein powder.

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Speaker 2: And muscle milk GNC. I'm also wearing a vintage piece,

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Speaker 2: Oh my God, that was given to me by my

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Speaker 2: therapist at age ten. My childhood analysts. And it's a

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Speaker 2: piece of streetwear when you could say some of the

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Speaker 2: original streetwear. Yeah, and it is a sweatshirt by the

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Speaker 2: author we read today. I am wearing a Fu Boo sweatshirt.

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Speaker 1: You know. I'm from Shark Tank Damon John and his book.

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Speaker 2: The Brand Within.

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Speaker 1: The Power of Branding, From Birth to the Boardroom. I

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Speaker 1: love that your therapist gave you so Fuboo, of course

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Speaker 1: is a streetwear brand, an urban brand, if you will.

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Speaker 1: Fu Boo Fubu of course stands for for us, by us, Lily.

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Speaker 1: That shirt is so purple. It's Barney the Dinosaur purple.

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Speaker 2: And he talks a lot about how the reason why

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Speaker 2: he chose purple because no one else was making purple clothes.

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Speaker 1: Now, just not to pry, but the US and for us,

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Speaker 1: by us. Do you know who that refers to?

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Speaker 2: Yeah, So that is the reason I don't wear this

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Speaker 2: outside because the for us bias. I know, it's not

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Speaker 2: for me.

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Speaker 1: You don't identify as the as I think.

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Speaker 2: It is basically four.

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Speaker 1: Folks of color.

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Speaker 2: Yeah.

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Speaker 1: I love that your therapist was just like, oh, we

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Speaker 1: got a dolahs all on our Yeah.

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Speaker 2: That cognitive behavior therapy to be like Okay, so maybe

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Speaker 2: if I get the dolosol out I'm trying to picture

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Speaker 2: It's Cambridge. My small, tiny West Cambridge white therapist who

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Speaker 2: had two standard poodles, asked me what I wanted for

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Speaker 2: my birthday, So obviously I was her favorite because it's

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Speaker 2: like getting your patient of present is right, And I

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Speaker 2: probably said something fuboo.

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Speaker 1: I just love the idea of the therapist bringing your

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Speaker 1: part to secuing. So your daughter is trans.

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Speaker 2: Racial, they were like, oh, we brought her here for gender,

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Speaker 2: and they're like the gender stuff is definitely at play,

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Speaker 2: but there's also something else. And I was trying to

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Speaker 2: rebrand myself.

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Speaker 1: Honestly, I would say that shirt is the barneyest purple

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Speaker 1: I've ever seen. I just think that color is like

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Speaker 1: it's so Disney and it's so like dopey. Now, I

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Speaker 1: just it doesn't Yeah, there are some nineties colors that

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Speaker 1: I think, like we're great in today's like visual economy,

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Speaker 1: and that particular purple does not hit for me anymore.

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Speaker 2: So damon John. He started fuboo by selling like T

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Speaker 2: shirts of like, you know, celebrities that he made or

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Speaker 2: he made like a free Rodney King T shirt and

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Speaker 2: like sold it out of protest, and yeah, or he

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Speaker 2: was just buying Carhart in New York and then going

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Speaker 2: to Philly where they didn't have it and then reselling

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Speaker 2: it a hustler. And then when he started making Fuboo,

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Speaker 2: he was like, Okay, what color are people wearing?

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Speaker 1: Purple?

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Speaker 2: What aren't they doing? Embroidery this, this is what's so

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Speaker 2: cool about the spect It's embroidered then terry like towel material.

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Speaker 1: You know, it's funny. So he's always basically like, you

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Speaker 1: got to fill the hole in the market. You've got

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Speaker 1: to find it. And so much of my work in

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Speaker 1: the branding industry is basically kind of like for those

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Speaker 1: of you who don't know, I am my brand strategist,

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Speaker 1: and I a lot of the time you're like reverse

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Speaker 1: engineering a hole in the market.

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Speaker 2: Mm hmmm.

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Speaker 1: So like because I will like work for like agencies

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Speaker 1: that like do brandy, and like the client is just

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Speaker 1: like we're making a wine and this wine like does exist.

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Speaker 1: But then like you find some way of pretending like

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Speaker 1: there's this hole in the market you're they're filling so

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Speaker 1: that you can like affirm the client's like desire to

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Speaker 1: be viable as a business. And you're just like, oh, no,

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Speaker 1: one else is making a wine that is low ABV

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Speaker 1: but is sexy and appeals to like twenty six year

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Speaker 1: old creative directors that is also DTC and and organ

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Speaker 1: it looks good on the shelf because and here's the

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Speaker 1: problem if so many wine bottles don't look good as

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Speaker 1: decor and this wine bottles meant to be decor, and

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Speaker 1: you're kind of just like, I actually don't know if

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Speaker 1: that actually is a hole in the market, but we'll

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Speaker 1: pretend it is.

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Speaker 2: And I think that is the whole evolution of like

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Speaker 2: Damon from Fubu to Shark Tank is like I feel

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Speaker 2: like in the nineties there like still were like a

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Speaker 2: lot of holes in the market. Yeah, like there were

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Speaker 2: only like a few.

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Speaker 1: Like there were terry cloth lists of sweatshirts.

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Speaker 2: Yeah, and not many like very popular like black owned

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Speaker 2: like streetwear brands. And then it's just like you get

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Speaker 2: to now Shark Tank, and everyone is creating a use

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Speaker 2: mostly useless product for a few No, they're inventing problems

220
00:12:02,160 --> 00:12:04,400
Speaker 2: to solve, except for you know, scrub Daddy, which is

221
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Speaker 2: probably the biggest I was about to say Sharck.

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Speaker 1: Tang success story, because that thing actually works. You're like

223
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Speaker 1: a scrub daddy household. Is that correct?

224
00:12:12,120 --> 00:12:15,160
Speaker 2: I'm more of a magic eraser households.

225
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Speaker 1: Okay, because you're like mean, who's seen it all? And

226
00:12:17,920 --> 00:12:20,360
Speaker 1: you know that like you do need like the most

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00:12:20,360 --> 00:12:22,520
Speaker 1: toxic bleach product to actually work.

228
00:12:22,679 --> 00:12:24,800
Speaker 2: Oh no, I know. I clean my shower with like

229
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Speaker 2: actually something toxic the other day and I was like, oh,

230
00:12:28,600 --> 00:12:30,880
Speaker 2: this took half the time then doing it with like

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Speaker 2: a natural cleaner with good branding.

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Speaker 1: Mm hmm.

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Speaker 2: Let's talk about something that has amazing branding that's the

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00:12:37,080 --> 00:12:39,720
Speaker 2: shittiest product in the world. You may know what I'm

235
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Speaker 2: talking about, Missus Myers.

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Speaker 1: You talk about branding. You created a whole brand around

237
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Speaker 1: hating Miss Myers. I got it. I love Miss Myers.

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Speaker 1: I think it's fine. I buy the concentrated soap, mix

239
00:12:52,720 --> 00:12:55,240
Speaker 1: it with water, put that in an old fantastic bottle,

240
00:12:55,320 --> 00:12:57,320
Speaker 1: that one bottle of Miss Myers contract. So I've been

241
00:12:57,400 --> 00:12:59,600
Speaker 1: used it for two years. That's my all purpose cleanings

242
00:12:59,600 --> 00:13:01,440
Speaker 1: for that is all over my house. It's great. What

243
00:13:01,520 --> 00:13:03,600
Speaker 1: I love of them is Myers. To me, it's halfway

244
00:13:03,640 --> 00:13:07,240
Speaker 1: between useless eco product and like toxic product. Like it

245
00:13:07,360 --> 00:13:10,040
Speaker 1: actually feels like they're soaping there, but it smells like

246
00:13:10,280 --> 00:13:12,199
Speaker 1: basically pretty natural, I guess.

247
00:13:11,960 --> 00:13:16,240
Speaker 2: To me, the smell of Missus Myers sometimes smells like

248
00:13:16,320 --> 00:13:18,240
Speaker 2: it's trying to cover up diarrhea.

249
00:13:18,320 --> 00:13:23,000
Speaker 1: But isn't all soap trying to cover up the diarrhea, sweetheart.

250
00:13:23,000 --> 00:13:24,120
Speaker 2: That's all so for you.

251
00:13:24,760 --> 00:13:27,680
Speaker 1: Because now I have this almost Pavlilian response to Pooh Pirie,

252
00:13:27,920 --> 00:13:31,240
Speaker 1: which is I hate the name, but unfortunately the product

253
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Speaker 1: is effective.

254
00:13:32,000 --> 00:13:32,559
Speaker 2: It sticks.

255
00:13:32,800 --> 00:13:34,280
Speaker 1: I think that may have been on Shark Tank, but

256
00:13:34,320 --> 00:13:36,760
Speaker 1: it creates an oily film on the surface of the

257
00:13:37,160 --> 00:13:40,640
Speaker 1: toilet bowl that traps the odors within, and you spray

258
00:13:40,679 --> 00:13:44,199
Speaker 1: it before you go, and then it takes it all

259
00:13:44,240 --> 00:13:46,840
Speaker 1: with it and it basically works. But now when I

260
00:13:46,880 --> 00:13:48,920
Speaker 1: smell that smell, it just makes me think of shit,

261
00:13:49,080 --> 00:13:51,319
Speaker 1: because it's like that's what you spray when you take

262
00:13:51,320 --> 00:13:51,600
Speaker 1: a ship.

263
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Speaker 2: I've never used it, do you. I mean I've seen

264
00:13:54,280 --> 00:13:56,760
Speaker 2: it people's houses, but no, yeah, never in my house.

265
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Speaker 2: Well I haven't used it.

266
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Speaker 1: Oh I know you haven't used to it.

267
00:14:00,440 --> 00:14:03,920
Speaker 2: Oh yeah, I mean yeah. I like to go in

268
00:14:04,000 --> 00:14:06,920
Speaker 2: your house and really just take a wild day.

269
00:14:06,840 --> 00:14:09,920
Speaker 1: And get up and then you're like, oh gotta go.

270
00:14:10,760 --> 00:14:12,040
Speaker 2: I'm running out of here.

271
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Speaker 1: Okay. So one thing that's really fun about this book

272
00:14:15,600 --> 00:14:18,520
Speaker 1: that I learned very early Onnest that he almost did

273
00:14:18,559 --> 00:14:21,920
Speaker 1: not go on Shark Dank because he had made a

274
00:14:22,080 --> 00:14:27,440
Speaker 1: prior commitment, not even like a verbal commitment, to Chloe Kardashian,

275
00:14:27,840 --> 00:14:30,640
Speaker 1: that he would appear as her life coach on like

276
00:14:30,760 --> 00:14:33,520
Speaker 1: four episodes of Keeping Up with Karashians, like like one

277
00:14:33,560 --> 00:14:35,320
Speaker 1: of the very early seasons.

278
00:14:36,000 --> 00:14:39,040
Speaker 2: And I will say this entire book is also like

279
00:14:39,600 --> 00:14:44,200
Speaker 2: framed within the Chloe deal, Like he starts the book

280
00:14:44,240 --> 00:14:48,040
Speaker 2: out by like the producer of Shark Dank calling him

281
00:14:48,320 --> 00:14:50,520
Speaker 2: and him being like, oh, but I promised.

282
00:14:51,520 --> 00:14:53,800
Speaker 1: She's talking about the life coach role on Keeping Up.

283
00:14:54,360 --> 00:14:55,840
Speaker 1: She was moving to New York, and I'd already show

284
00:14:55,880 --> 00:14:57,400
Speaker 1: an episode with her, and the plan was for me

285
00:14:57,440 --> 00:14:59,280
Speaker 1: to continue on in that role going forward, to appear

286
00:14:59,320 --> 00:15:01,840
Speaker 1: on another four five episodes all told, maybe I'd be

287
00:15:01,840 --> 00:15:04,200
Speaker 1: on the air total ten minutes spread out over all

288
00:15:04,200 --> 00:15:07,560
Speaker 1: these shows. A nothing gig, really, but Chloe was a

289
00:15:07,600 --> 00:15:11,160
Speaker 1: friend and I'd given her my word and I wouldn't

290
00:15:11,160 --> 00:15:13,960
Speaker 1: go back on it for this other opportunity wasn't even

291
00:15:13,960 --> 00:15:16,920
Speaker 1: an issue. So I sent back the contracts and explained

292
00:15:16,960 --> 00:15:19,160
Speaker 1: that there was a conflict, and they'd just be like,

293
00:15:19,240 --> 00:15:22,200
Speaker 1: people thought I was crazy, Like how could I turn

294
00:15:22,280 --> 00:15:24,960
Speaker 1: down Mark Burnett. I wasn't about to call Chloe in

295
00:15:24,960 --> 00:15:27,200
Speaker 1: this and put her in the top spot of holding

296
00:15:27,200 --> 00:15:29,200
Speaker 1: me to my promise to me. That would have been

297
00:15:29,240 --> 00:15:31,480
Speaker 1: like looking for an out. It would have gone against

298
00:15:31,480 --> 00:15:34,080
Speaker 1: the personal brand I'd spent my whole life putting together

299
00:15:34,320 --> 00:15:38,440
Speaker 1: and undermined whatever credibility integrity had managed to collect along

300
00:15:38,480 --> 00:15:42,400
Speaker 1: the way. So even just calling Chloe Kardashian to be like,

301
00:15:42,440 --> 00:15:44,400
Speaker 1: wait a minute, that I do Shark Tank would be

302
00:15:44,480 --> 00:15:45,920
Speaker 1: undermining all credibility.

303
00:15:46,000 --> 00:15:49,000
Speaker 2: But then it's true because spoiler alert at the end

304
00:15:49,080 --> 00:15:52,040
Speaker 2: of the book, when he does accept Shark Tank and

305
00:15:52,120 --> 00:15:55,520
Speaker 2: he calls Chloe and she's like, are you kidding me?

306
00:15:55,640 --> 00:15:58,360
Speaker 2: D is what she says to him. And then she's like,

307
00:15:58,840 --> 00:16:02,320
Speaker 2: if you take that call from Mark Burnett, you will

308
00:16:02,520 --> 00:16:07,440
Speaker 2: never never speak to me again. And again. He was

309
00:16:07,440 --> 00:16:10,680
Speaker 2: going to be on about four episodes of like not

310
00:16:10,800 --> 00:16:13,560
Speaker 2: even Keeping with Kardashians. It was like gonna be on

311
00:16:13,720 --> 00:16:16,360
Speaker 2: like a different Chloe show, or he was gonna appear

312
00:16:16,400 --> 00:16:17,960
Speaker 2: on Keeping Up as her life coach.

313
00:16:18,080 --> 00:16:20,120
Speaker 1: I mean Chloe's echo and It's like because I could

314
00:16:20,160 --> 00:16:23,680
Speaker 1: see Kim totally being like, Okay, I understand, like just

315
00:16:23,720 --> 00:16:26,640
Speaker 1: like keep me posted, let's work through this, right when

316
00:16:26,720 --> 00:16:28,440
Speaker 1: Chloe is just so weird about loyalty.

317
00:16:28,800 --> 00:16:32,880
Speaker 2: Well, I also feel like that is Kloe not getting

318
00:16:32,920 --> 00:16:36,200
Speaker 2: it and not like taking a page from Kim's book, yeah,

319
00:16:36,240 --> 00:16:39,200
Speaker 2: and just being so much more like crazy and like

320
00:16:39,640 --> 00:16:42,440
Speaker 2: you like betrayed me, whereas like Kim has a million

321
00:16:42,480 --> 00:16:44,120
Speaker 2: businesses and it's like whatever.

322
00:16:44,120 --> 00:16:47,280
Speaker 1: Yeah, I'm like some birds sign and some down. That's okay.

323
00:16:47,720 --> 00:16:50,120
Speaker 2: Mike question. I was like, was Damon trying to sleep

324
00:16:50,160 --> 00:16:52,320
Speaker 2: with Chloe or was he just like this is my

325
00:16:52,400 --> 00:16:54,920
Speaker 2: personal brand and I could never let Chloe down.

326
00:16:55,160 --> 00:16:57,880
Speaker 1: I feel like there's a weird almost fatherly relationship that

327
00:16:57,920 --> 00:16:59,280
Speaker 1: he's implying that he has with her.

328
00:17:00,040 --> 00:17:02,880
Speaker 2: Hmm yeah, because of course she lost her father and

329
00:17:02,920 --> 00:17:05,720
Speaker 2: it suspected that OJ was actually her father.

330
00:17:05,560 --> 00:17:07,359
Speaker 1: And you know, in some way she lost to father

331
00:17:07,440 --> 00:17:10,240
Speaker 1: twice if that's true. So this book is like not

332
00:17:10,520 --> 00:17:13,200
Speaker 1: so memoir. It's mostly like branding tips and him kind

333
00:17:13,200 --> 00:17:16,639
Speaker 1: of like pontificating about general branding principles and kind of

334
00:17:16,680 --> 00:17:18,639
Speaker 1: droning on a little bit. It's a little bit like

335
00:17:18,840 --> 00:17:21,159
Speaker 1: I write an article and then he'll like share like

336
00:17:21,280 --> 00:17:24,239
Speaker 1: some kind of pretty general story that happened about like

337
00:17:24,920 --> 00:17:27,920
Speaker 1: tiger Woods, and you're kind of like, okay, yeah, that

338
00:17:27,920 --> 00:17:28,640
Speaker 1: that happened.

339
00:17:29,040 --> 00:17:31,240
Speaker 2: So I think he already had a book before this

340
00:17:31,280 --> 00:17:33,520
Speaker 2: where he like did tell the story of Fubu and

341
00:17:33,720 --> 00:17:36,199
Speaker 2: was like, but he still retells it. But then my

342
00:17:36,320 --> 00:17:38,840
Speaker 2: favorite part of this is like him actually being so

343
00:17:39,320 --> 00:17:43,880
Speaker 2: like not even Newsweek magazine, like a Newsweek special that's

344
00:17:43,880 --> 00:17:47,920
Speaker 2: sold at CVS that's like about top ten entrepreneurs.

345
00:17:48,240 --> 00:17:52,600
Speaker 1: Yes, it's very commemorative magazine that's sold at the pharmacy

346
00:17:52,720 --> 00:17:53,120
Speaker 1: check out.

347
00:17:53,240 --> 00:17:56,760
Speaker 2: He's like, I need to describe five huge celebrities so

348
00:17:56,800 --> 00:17:59,760
Speaker 2: you guys can understand what a personal brand is. And

349
00:18:00,080 --> 00:18:03,000
Speaker 2: he goes on to describe this guy Obama. Have you

350
00:18:03,040 --> 00:18:03,640
Speaker 2: ever heard of him?

351
00:18:03,720 --> 00:18:06,800
Speaker 1: He's basically describing what like famous. You're kind of like, yeah, no,

352
00:18:06,880 --> 00:18:09,879
Speaker 1: I got it, babe, Like I understand that Obama as

353
00:18:09,880 --> 00:18:12,040
Speaker 1: a brand, although, to be fair, you know, definitely more

354
00:18:12,080 --> 00:18:14,919
Speaker 1: than any politician before him, Obama was a brand. And

355
00:18:14,960 --> 00:18:17,160
Speaker 1: then he's like, yeah, that point about how the Obama

356
00:18:17,160 --> 00:18:20,000
Speaker 1: logo and the Pepsi logo were very similar.

357
00:18:19,760 --> 00:18:22,159
Speaker 2: Exactly, very true, so now you're reathing.

358
00:18:21,960 --> 00:18:25,040
Speaker 1: And they both have this kind of like horizon within

359
00:18:25,119 --> 00:18:27,440
Speaker 1: the O that looks like it's, you know, moving forward,

360
00:18:27,520 --> 00:18:29,200
Speaker 1: and it's both very about like future.

361
00:18:29,359 --> 00:18:31,560
Speaker 2: And then he does some research about one of our

362
00:18:31,600 --> 00:18:33,399
Speaker 2: favorite singers, Jimmy Buffett.

363
00:18:33,680 --> 00:18:35,000
Speaker 1: Yeah, and he's.

364
00:18:34,880 --> 00:18:38,920
Speaker 2: Like, look, okay, I didn't really know who Jimmy Buffett

365
00:18:38,960 --> 00:18:41,600
Speaker 2: was before this book, and like, yes, maybe I had

366
00:18:41,640 --> 00:18:44,000
Speaker 2: heard the song on the radio once, but like I

367
00:18:44,000 --> 00:18:47,000
Speaker 2: didn't really get it. But then he's like, damn, that

368
00:18:47,119 --> 00:18:49,800
Speaker 2: dude has a business. And then he gets so shark

369
00:18:49,880 --> 00:18:53,080
Speaker 2: dank and he's like, he makes thirty million a year

370
00:18:53,440 --> 00:18:58,840
Speaker 2: just from like salamon Jamin Margeritavill like frozen shrimp. And

371
00:18:58,920 --> 00:19:02,679
Speaker 2: his point is that like Jamie Buffett was always wearing

372
00:19:02,680 --> 00:19:06,000
Speaker 2: the Hawaiian shirt and was always laid back.

373
00:19:06,280 --> 00:19:08,680
Speaker 1: It's authentic to his brand. It's not just a cheap

374
00:19:08,760 --> 00:19:11,600
Speaker 1: cash grab, right. He's like, I don't think Jimmy Buffett

375
00:19:11,640 --> 00:19:14,200
Speaker 1: can be mad at me that we weren't blasting Margueritaville

376
00:19:14,200 --> 00:19:16,439
Speaker 1: in the hood like growing up, but like now I

377
00:19:16,480 --> 00:19:19,120
Speaker 1: respect him. And so the Jimmy Buffet example is part

378
00:19:19,160 --> 00:19:22,159
Speaker 1: of his philosophy expounds the book, which is that every

379
00:19:22,240 --> 00:19:24,679
Speaker 1: like good brand has a sort of four stages of

380
00:19:24,720 --> 00:19:29,760
Speaker 1: becoming successful, which is item, label, brand, lifestyle. I would

381
00:19:29,760 --> 00:19:31,720
Speaker 1: say that's pretty much true. So the item is like

382
00:19:31,760 --> 00:19:34,720
Speaker 1: when you basically just have a thing it's product. Label

383
00:19:34,960 --> 00:19:37,240
Speaker 1: is when you literally put a label on it and

384
00:19:37,320 --> 00:19:42,879
Speaker 1: people associate a specific name iconography, like some sort of

385
00:19:42,920 --> 00:19:46,840
Speaker 1: graphic like with your particular product. And then brand is

386
00:19:46,880 --> 00:19:49,560
Speaker 1: like it starts to build to be something that you

387
00:19:49,560 --> 00:19:52,159
Speaker 1: could recognize outside of the product. Then lifestyle is like,

388
00:19:52,240 --> 00:19:56,120
Speaker 1: oh now this can apply to anything, to T shirts,

389
00:19:56,160 --> 00:19:59,040
Speaker 1: to cruise ships, like there could be a whole world

390
00:19:59,119 --> 00:20:02,040
Speaker 1: that builds out of this. The item label thing I

391
00:20:02,040 --> 00:20:04,200
Speaker 1: don't totally like think is what. I think. It's more

392
00:20:04,240 --> 00:20:06,400
Speaker 1: just like product, brand lifestyle to me, like, that's more

393
00:20:06,440 --> 00:20:07,400
Speaker 1: the trajectory.

394
00:20:07,640 --> 00:20:10,320
Speaker 2: Well, he also doesn't spend a lot of time on

395
00:20:10,560 --> 00:20:11,479
Speaker 2: item No.

396
00:20:11,800 --> 00:20:13,959
Speaker 1: And I will say this, I think that's maybe a

397
00:20:13,960 --> 00:20:17,000
Speaker 1: lot of brand's issue today. Having worked in the industry

398
00:20:17,080 --> 00:20:21,679
Speaker 1: for many years, Almost every brand, basically especially ones that

399
00:20:21,720 --> 00:20:24,119
Speaker 1: are gonna work with like a chek agency or someone

400
00:20:24,200 --> 00:20:27,840
Speaker 1: like me, like they want to start with lifestyle. They

401
00:20:27,880 --> 00:20:30,879
Speaker 1: want to come out the gate already having runway to

402
00:20:31,000 --> 00:20:34,560
Speaker 1: like not just have merch and like associated tope, eggs

403
00:20:34,560 --> 00:20:36,880
Speaker 1: and hats for your brand, but like to be like, yeah,

404
00:20:36,880 --> 00:20:40,120
Speaker 1: and we're gonna do activations and do experiences and there's

405
00:20:40,119 --> 00:20:42,400
Speaker 1: gonna be a whole world around this tequila brand. It's

406
00:20:42,440 --> 00:20:44,600
Speaker 1: like the coffee shop Honeymoon, which I can't cut going to.

407
00:20:44,800 --> 00:20:45,360
Speaker 2: They have merch.

408
00:20:45,440 --> 00:20:48,720
Speaker 1: They literally already are being like, we're our lifestyle, we're bookstore,

409
00:20:48,760 --> 00:20:51,080
Speaker 1: and we're Tots, and I'm just like, the fact remains

410
00:20:51,080 --> 00:20:53,080
Speaker 1: that the product actually is good, the coffee is good,

411
00:20:53,119 --> 00:20:55,240
Speaker 1: and they're able to serve it efficiently. So I'm like,

412
00:20:55,440 --> 00:20:56,040
Speaker 1: and it all.

413
00:20:55,920 --> 00:20:59,400
Speaker 2: Goes back to how Honeymoon makes amazing coffee.

414
00:21:00,040 --> 00:21:02,879
Speaker 1: I find that the overt push to lifestyle like so

415
00:21:02,960 --> 00:21:04,560
Speaker 1: quickly at the gate to be off putting.

416
00:21:04,640 --> 00:21:07,440
Speaker 2: Oh absolutely, there's a huge mistake to go there. People

417
00:21:08,040 --> 00:21:10,879
Speaker 2: do that. I mean another coffee shop, I'll name a

418
00:21:11,160 --> 00:21:14,320
Speaker 2: daytime cafe on grandmass All. I walked in there. They

419
00:21:14,320 --> 00:21:17,240
Speaker 2: had been opened for a week and it was Truckers

420
00:21:17,280 --> 00:21:20,840
Speaker 2: and it was Tots and it was shirts. Now here's

421
00:21:20,880 --> 00:21:22,840
Speaker 2: a store a little down the street that I feel

422
00:21:22,840 --> 00:21:25,640
Speaker 2: like did better branding that probably didn't put out merch

423
00:21:25,680 --> 00:21:28,920
Speaker 2: for years, which was meat Hook, which was like the

424
00:21:29,000 --> 00:21:33,280
Speaker 2: first Williamsburg firm to table like butcher that, Like, I

425
00:21:33,320 --> 00:21:36,520
Speaker 2: feel like people did turn into a lifestyle. It was like, oh, well,

426
00:21:36,560 --> 00:21:38,720
Speaker 2: if you shop at Meatthook, it means you're a foodie.

427
00:21:38,720 --> 00:21:41,359
Speaker 2: It means you're like willing to spend more money on meat,

428
00:21:41,440 --> 00:21:43,440
Speaker 2: and like you live in a cool neighborhood.

429
00:21:43,520 --> 00:21:46,119
Speaker 1: And they were filling some gap in the market. And

430
00:21:46,200 --> 00:21:47,600
Speaker 1: you know, you can fill a gap in the market,

431
00:21:47,680 --> 00:21:50,040
Speaker 1: you could also like reach new customers that didn't know

432
00:21:50,080 --> 00:21:52,040
Speaker 1: that they needed that before. I think that's partly what

433
00:21:52,040 --> 00:21:53,879
Speaker 1: Mihook was doing, was like there was a lot of

434
00:21:53,880 --> 00:21:58,639
Speaker 1: people who wanted access to expensive sausages.

435
00:21:58,600 --> 00:22:02,639
Speaker 2: Expensive ass sausages. But we're like, oh, maybe this is

436
00:22:02,720 --> 00:22:06,159
Speaker 2: just something like I'll do on an upstate trip. And

437
00:22:06,200 --> 00:22:08,840
Speaker 2: then once it was close to them, they were like,

438
00:22:08,960 --> 00:22:12,040
Speaker 2: wait a second, this could be my whole new personality.

439
00:22:12,160 --> 00:22:14,520
Speaker 2: Not only do I have tattoos, now I can take

440
00:22:14,560 --> 00:22:17,880
Speaker 2: a butchering class, and now I'm butcher guy. I mean,

441
00:22:18,359 --> 00:22:20,760
Speaker 2: best example, I would say, in this book he talks

442
00:22:20,800 --> 00:22:23,200
Speaker 2: about water Baby.

443
00:22:23,320 --> 00:22:25,200
Speaker 1: I was just gonna say this water section, I think

444
00:22:25,280 --> 00:22:29,719
Speaker 1: is a really really accurate description of how basically brandy

445
00:22:29,720 --> 00:22:32,720
Speaker 1: works in the mind of consumer. So he's talking about,

446
00:22:32,800 --> 00:22:34,480
Speaker 1: like you walk into a store of the different waters

447
00:22:34,480 --> 00:22:36,919
Speaker 1: that you can find at the label level. It's possible

448
00:22:36,920 --> 00:22:39,000
Speaker 1: to find bottle of water from companies you've never heard of,

449
00:22:39,000 --> 00:22:41,760
Speaker 1: like Hilltop Falls or Mineral Valley. The idea is to

450
00:22:41,800 --> 00:22:43,600
Speaker 1: track the eye of a thirsty customer and get him

451
00:22:43,640 --> 00:22:45,480
Speaker 1: or hurt. I think the water comes from some clear

452
00:22:45,520 --> 00:22:47,959
Speaker 1: mountain spring, and that's probably a notchure too, better than

453
00:22:47,960 --> 00:22:50,720
Speaker 1: the stuff that comes in the unmarked or hardly marked bottles.

454
00:22:50,800 --> 00:22:53,120
Speaker 1: I don't know what these unmarked bottles of water are.

455
00:22:53,200 --> 00:22:55,480
Speaker 2: I think yeah. I think he means, you know, when

456
00:22:55,520 --> 00:22:58,320
Speaker 2: like a deli, it's like Poland Springs, and then they'll

457
00:22:58,359 --> 00:23:01,240
Speaker 2: also have like a Kirklan and I do.

458
00:23:01,240 --> 00:23:03,560
Speaker 1: Think we're just like, okay, do you also notice how

459
00:23:03,600 --> 00:23:05,680
Speaker 1: Poland Springs has become like a lot worse in the

460
00:23:05,720 --> 00:23:08,760
Speaker 1: past ten years. And I feel like that's actually kind

461
00:23:08,800 --> 00:23:11,120
Speaker 1: of smart. I feel like they realized they were like, oh,

462
00:23:11,160 --> 00:23:13,560
Speaker 1: we are the low level. We're really gonna own.

463
00:23:13,359 --> 00:23:14,520
Speaker 2: Low level the dollar.

464
00:23:15,080 --> 00:23:17,360
Speaker 1: We're the dollar, and so we're gonna make our plastic

465
00:23:17,400 --> 00:23:19,800
Speaker 1: bottles just like worse and worse and crink clear and

466
00:23:19,840 --> 00:23:22,359
Speaker 1: crinkly until it's especially now just a bag of water.

467
00:23:22,920 --> 00:23:26,119
Speaker 2: I always feel like Bigfoot when I have a bottle

468
00:23:26,160 --> 00:23:30,399
Speaker 2: of spring like I drink it like russh it.

469
00:23:30,560 --> 00:23:35,880
Speaker 1: I'm like, no, it really lets you feel like you're

470
00:23:35,920 --> 00:23:38,760
Speaker 1: a bodybuilder, like breaking out of a tiny T shirt

471
00:23:38,920 --> 00:23:40,520
Speaker 1: with drink.

472
00:23:41,760 --> 00:23:55,640
Speaker 2: I need water. Whenever I'm feeling like like I really

473
00:23:55,800 --> 00:23:59,440
Speaker 2: need water and I'm ready to splurge, I go Essentia

474
00:23:59,640 --> 00:24:03,240
Speaker 2: literally because of the Kardashians. Yeah, like I am machine

475
00:24:03,320 --> 00:24:04,119
Speaker 2: Thesenthi bottles.

476
00:24:04,160 --> 00:24:07,440
Speaker 1: I will say thick. I think they have a cheapness

477
00:24:07,480 --> 00:24:09,680
Speaker 1: to them. I think they're waveflimsier than smart Water.

478
00:24:09,800 --> 00:24:12,439
Speaker 2: But for some reason, smart water it just doesn't do

479
00:24:12,640 --> 00:24:14,960
Speaker 2: it for me. You know what it is. It's like

480
00:24:15,080 --> 00:24:18,280
Speaker 2: essentia is a made up word which like makes me

481
00:24:18,680 --> 00:24:21,720
Speaker 2: believe it more. Yeah or something in smart Water, it's

482
00:24:21,800 --> 00:24:24,160
Speaker 2: trying to hit me over the head with it. Smart Water,

483
00:24:24,200 --> 00:24:25,000
Speaker 2: we're the best.

484
00:24:25,280 --> 00:24:28,280
Speaker 1: I think that's smart water, which is omba glasso and

485
00:24:28,320 --> 00:24:30,840
Speaker 1: it's the same as vitain water, some company like there

486
00:24:30,920 --> 00:24:33,320
Speaker 1: is something a little bit early two thousands. I think

487
00:24:33,359 --> 00:24:35,920
Speaker 1: about using the words smart and vitamin ye to mean

488
00:24:36,040 --> 00:24:39,000
Speaker 1: directly what they want it to mean, And I think that, like,

489
00:24:39,240 --> 00:24:41,720
Speaker 1: you're right, and I think that the consumer now is

490
00:24:41,760 --> 00:24:43,720
Speaker 1: in a more lily space of twenty twenty three, where

491
00:24:43,720 --> 00:24:47,760
Speaker 1: it's like we want evocative words, but not necessarily like

492
00:24:47,840 --> 00:24:50,320
Speaker 1: words that directly mean the thing that they're supposed to do.

493
00:24:50,520 --> 00:24:52,480
Speaker 1: It's like it's too obvious and it starts to read

494
00:24:52,520 --> 00:24:54,840
Speaker 1: as cheap. It almost makes you think, Oh, so you

495
00:24:54,880 --> 00:24:55,520
Speaker 1: think I'm dumb.

496
00:24:55,800 --> 00:24:57,920
Speaker 2: Oh I need smart water to get smack. Yeah, and

497
00:24:57,920 --> 00:25:01,119
Speaker 2: then it's just Jen just staring at you with her

498
00:25:01,160 --> 00:25:02,000
Speaker 2: smart water.

499
00:25:02,040 --> 00:25:05,240
Speaker 1: Like covered inn vino. I alsoll clients like the word

500
00:25:05,320 --> 00:25:07,760
Speaker 1: quality is a terrible word because it just makes the

501
00:25:07,960 --> 00:25:10,760
Speaker 1: client think that it's not quality, and like, so is

502
00:25:10,760 --> 00:25:13,119
Speaker 1: the word value. Value sounds cheap?

503
00:25:13,280 --> 00:25:16,679
Speaker 2: Oh, value is the cheapest word. Yeah in the world.

504
00:25:16,880 --> 00:25:18,640
Speaker 1: All it makes me think and I will get absolutely

505
00:25:18,640 --> 00:25:19,560
Speaker 1: no value out of those.

506
00:25:19,720 --> 00:25:23,200
Speaker 2: Okay, top five words you would tele a client. Never

507
00:25:23,280 --> 00:25:25,760
Speaker 2: do use quality value.

508
00:25:28,200 --> 00:25:30,160
Speaker 1: I'm trying to because I feel like I'm always telling

509
00:25:30,160 --> 00:25:33,040
Speaker 1: people to use like really stupid words like beautiful and

510
00:25:33,160 --> 00:25:34,320
Speaker 1: nice and sweet.

511
00:25:34,520 --> 00:25:36,719
Speaker 2: Well, beautiful always works.

512
00:25:36,920 --> 00:25:40,360
Speaker 1: Beautiful works because it's Italian almost it flows, it has

513
00:25:40,400 --> 00:25:41,640
Speaker 1: like all these syllables in it.

514
00:25:41,720 --> 00:25:43,840
Speaker 2: Monica Ballucci is beautiful.

515
00:25:43,920 --> 00:25:49,800
Speaker 3: Yeah, Monica Beautiful, ballue Chi water Okay that I am

516
00:25:49,840 --> 00:25:53,639
Speaker 3: by Baluchi water sounds maybe a little bit thick, although

517
00:25:53,680 --> 00:25:56,560
Speaker 3: I like a thick I like von, I like vulvic.

518
00:25:56,880 --> 00:26:00,440
Speaker 2: I mean balue Chi wine sounds like the I guess

519
00:26:00,520 --> 00:26:01,800
Speaker 2: thirteen ninety nine.

520
00:26:03,040 --> 00:26:05,440
Speaker 1: The word fun to me is really hard. I think

521
00:26:05,480 --> 00:26:08,080
Speaker 1: it's overused depending on the context. I think it can

522
00:26:08,119 --> 00:26:11,879
Speaker 1: be incredibly childish. And there's a lot of brands that

523
00:26:11,920 --> 00:26:13,920
Speaker 1: shouldn't go anywhere near the word fun.

524
00:26:13,840 --> 00:26:16,080
Speaker 2: That do no fun is sun block.

525
00:26:16,200 --> 00:26:18,440
Speaker 1: To me, fun is sun block if you're doing it

526
00:26:18,480 --> 00:26:23,400
Speaker 1: in like, uh consciously almost retro way, but like fun

527
00:26:23,480 --> 00:26:24,520
Speaker 1: should be nowhere near.

528
00:26:24,440 --> 00:26:27,320
Speaker 2: Underwear Meundes do they use fun.

529
00:26:27,520 --> 00:26:29,399
Speaker 1: I worked on branding for Mendes and it was one

530
00:26:29,440 --> 00:26:31,920
Speaker 1: of the most painful projects, and they ultimately didn't go

531
00:26:31,960 --> 00:26:36,200
Speaker 1: with anything. You're allowed to say that yeah, I yeah,

532
00:26:36,240 --> 00:26:37,240
Speaker 1: I am betch.

533
00:26:37,119 --> 00:26:38,359
Speaker 2: Yeah, say it out loud.

534
00:26:38,400 --> 00:26:40,479
Speaker 1: They didn't even use our work, and partly was because

535
00:26:40,520 --> 00:26:43,880
Speaker 1: like what we did, like wasn't fucking kindergarten enough for them,

536
00:26:44,200 --> 00:26:46,400
Speaker 1: Like their brand is so disgusting and they just put

537
00:26:46,400 --> 00:26:48,520
Speaker 1: like pizzas and hot dogs on underwear.

538
00:26:48,119 --> 00:26:51,679
Speaker 2: And Mendes is so gross and they're a brand that

539
00:26:51,720 --> 00:26:53,880
Speaker 2: they were trying to fill a hole in the market,

540
00:26:54,040 --> 00:26:56,840
Speaker 2: but the hole was a disgusting hole, and the hole

541
00:26:57,040 --> 00:27:00,880
Speaker 2: was for adults who still want to wear chills underwear.

542
00:27:01,080 --> 00:27:02,719
Speaker 1: And we tried to make them like a little bit

543
00:27:02,760 --> 00:27:04,680
Speaker 1: more like robertas I want to say, you know, kind

544
00:27:04,680 --> 00:27:07,000
Speaker 1: of like still being kind of like spray pain and

545
00:27:07,040 --> 00:27:10,320
Speaker 1: like skater but like illustration but like more skater vibes

546
00:27:10,359 --> 00:27:12,119
Speaker 1: and like less child. But they were like, no, we're

547
00:27:12,160 --> 00:27:15,119
Speaker 1: like for adult babies, so we need to stick with

548
00:27:15,160 --> 00:27:15,840
Speaker 1: like hot dogs.

549
00:27:16,040 --> 00:27:18,960
Speaker 2: I feel like me Undies came out of American Apparel

550
00:27:19,200 --> 00:27:23,520
Speaker 2: closing down because American Apparel was like, you could have

551
00:27:23,640 --> 00:27:26,720
Speaker 2: these a little bit like childlike briefs, but yet they

552
00:27:26,760 --> 00:27:30,440
Speaker 2: also look seventies and like, yeah, it's been sexy and dirty.

553
00:27:30,600 --> 00:27:33,920
Speaker 1: You're so right that. I think American Apparel, unfortunately, was

554
00:27:34,000 --> 00:27:36,800
Speaker 1: hitting on some sort of latent Peter Pan fetish in

555
00:27:36,840 --> 00:27:42,200
Speaker 1: its customers that was not being surfaced or not being retro.

556
00:27:42,960 --> 00:27:46,480
Speaker 2: It was plain clothes, which is like children usually wear

557
00:27:46,960 --> 00:27:49,880
Speaker 2: plainer clothing, and then it.

558
00:27:49,960 --> 00:27:51,760
Speaker 1: Failed to children be plain.

559
00:27:53,040 --> 00:27:56,959
Speaker 2: Sorry, I said it unlike you and your food poof Yeah, yeah, sorry,

560
00:27:57,119 --> 00:27:59,720
Speaker 2: if you don't have a therapist that's not buying you

561
00:27:59,760 --> 00:28:04,159
Speaker 2: a deeply branded sweater. I mean that was also the

562
00:28:04,240 --> 00:28:06,879
Speaker 2: thing of like, you know, in the nineties beginning of

563
00:28:06,960 --> 00:28:10,120
Speaker 2: like streetwear with like big labels like Tommy. He'll figure

564
00:28:10,160 --> 00:28:13,080
Speaker 2: everyone have the huge brand on the shirt.

565
00:28:13,240 --> 00:28:14,960
Speaker 1: Oh way, I want to get intotry wear in a second,

566
00:28:14,960 --> 00:28:17,240
Speaker 1: but just to finish his water description here, because I

567
00:28:17,240 --> 00:28:19,480
Speaker 1: think this is quite accurate. He's right that the like

568
00:28:19,560 --> 00:28:22,680
Speaker 1: mineral value consumer is not likely to like seek out

569
00:28:22,680 --> 00:28:25,080
Speaker 1: that particular brand again, because they're just trying to get

570
00:28:25,119 --> 00:28:28,080
Speaker 1: you to recognize like water vibes, like they're not trying

571
00:28:28,119 --> 00:28:31,160
Speaker 1: to like imprint the actual brand on you and instill

572
00:28:31,200 --> 00:28:34,280
Speaker 1: any loyalty. A price point above you'll find familiar brand

573
00:28:34,280 --> 00:28:37,920
Speaker 1: of bottled water like Poland Springer Evyon. Again, he wrote

574
00:28:37,920 --> 00:28:40,440
Speaker 1: this before Poland Spring became like the absolute bottom of

575
00:28:40,480 --> 00:28:43,480
Speaker 1: the barrel. But I agree that like water at that

576
00:28:43,840 --> 00:28:46,040
Speaker 1: point is starting to get like there's a little bit

577
00:28:46,040 --> 00:28:48,160
Speaker 1: more of an idea around it, you know. Evy On

578
00:28:48,240 --> 00:28:51,200
Speaker 1: to me is so buttery, and partly I think the

579
00:28:51,280 --> 00:28:56,520
Speaker 1: price communicates that, like people shop by price the wine market,

580
00:28:56,600 --> 00:28:59,040
Speaker 1: like I feel like you almost shop exclusively by price

581
00:28:59,080 --> 00:29:01,960
Speaker 1: when you're in the store because you most people aren't

582
00:29:01,960 --> 00:29:04,640
Speaker 1: don't know nine percent of these like vineyards, and you're

583
00:29:04,640 --> 00:29:06,640
Speaker 1: just going like, well, fifteen dollars wine is probably taste

584
00:29:06,640 --> 00:29:08,040
Speaker 1: like this, twenty dollars wine tastes like this.

585
00:29:08,440 --> 00:29:11,240
Speaker 2: How many times do you think you have re boked

586
00:29:11,760 --> 00:29:12,800
Speaker 2: a bottle of wine?

587
00:29:12,840 --> 00:29:14,959
Speaker 1: I would say maybe fifteen percent of the time. I

588
00:29:15,040 --> 00:29:17,800
Speaker 1: am buying a wine I've had before because I noticed it.

589
00:29:17,840 --> 00:29:19,880
Speaker 1: But it's like one of those natural wines. And see

590
00:29:19,880 --> 00:29:22,280
Speaker 1: that gets into a thing where you're like, those are

591
00:29:22,360 --> 00:29:25,840
Speaker 1: now becoming like the adiron deck water, the essentia of

592
00:29:25,880 --> 00:29:30,080
Speaker 1: the natural wine community, you know, like exactly because Hapo Goopo,

593
00:29:30,200 --> 00:29:31,080
Speaker 1: you know what I'm talking about.

594
00:29:31,080 --> 00:29:34,120
Speaker 2: It's like, oh yeah, the Gupo big bottle that.

595
00:29:34,040 --> 00:29:37,120
Speaker 1: You're like, or the noes Putecco like that one, Like

596
00:29:37,240 --> 00:29:40,360
Speaker 1: that's becoming the essentia of natural wine.

597
00:29:40,400 --> 00:29:44,040
Speaker 2: What's the one? It's always fifteen dollars and it has

598
00:29:44,120 --> 00:29:48,520
Speaker 2: a wax seal and it's kind of like childish. I mean,

599
00:29:48,600 --> 00:29:50,040
Speaker 2: this is literally every natural.

600
00:29:49,760 --> 00:29:53,320
Speaker 1: Wine, every natural wine. They're also like finger paints.

601
00:29:53,000 --> 00:29:55,240
Speaker 2: And like to close the thread, as you would say

602
00:29:55,280 --> 00:29:59,560
Speaker 2: on water, a water that hadn't been invented or maybe

603
00:29:59,640 --> 00:30:02,560
Speaker 2: popular when this book was written, because it's very Twitter

604
00:30:02,680 --> 00:30:04,520
Speaker 2: was only around for a year and he like is

605
00:30:04,680 --> 00:30:08,440
Speaker 2: very like tweets in this book. But the water that

606
00:30:08,480 --> 00:30:12,000
Speaker 2: Gwyneth Paltrow was drinking at her trial, that just spring

607
00:30:12,120 --> 00:30:13,480
Speaker 2: water in the big.

608
00:30:13,160 --> 00:30:16,480
Speaker 1: Mountain valley, the big green bottle. Yeah, I mean that

609
00:30:16,680 --> 00:30:20,760
Speaker 1: was fucking kind of advertising. Money can never buy no

610
00:30:21,000 --> 00:30:23,960
Speaker 1: Gwyne's trial water. I mean, you best believe they were

611
00:30:24,040 --> 00:30:24,760
Speaker 1: happy about that.

612
00:30:24,920 --> 00:30:27,520
Speaker 2: And it's like back to Damon for a second. He

613
00:30:27,640 --> 00:30:31,760
Speaker 2: begged elle Cooljay to wear his clothes, and el Cooljay

614
00:30:32,080 --> 00:30:34,320
Speaker 2: did not want to wear Fuboo because he was like,

615
00:30:34,400 --> 00:30:38,520
Speaker 2: the purple is gross. Yeah, And the branding worked so

616
00:30:38,560 --> 00:30:40,800
Speaker 2: well that I, as a ten year old, thought elle

617
00:30:40,920 --> 00:30:42,600
Speaker 2: cool Jay owned Fuboo.

618
00:30:42,840 --> 00:30:47,440
Speaker 1: Wow. Interesting. Yeah, is that an example of branding working

619
00:30:47,520 --> 00:30:50,560
Speaker 1: well or is that just like being ten a it's

620
00:30:50,600 --> 00:30:54,440
Speaker 1: being ten? I think it's be like the consumer, like

621
00:30:54,720 --> 00:30:57,280
Speaker 1: it just kind of throws ideas together in their head

622
00:30:57,320 --> 00:30:59,640
Speaker 1: and moves on quickly. Like people just kind of see

623
00:30:59,680 --> 00:31:03,760
Speaker 1: stuff vaguely, Like people literally to this day think that

624
00:31:04,240 --> 00:31:07,719
Speaker 1: talk Hole is a podcast. They think that like you

625
00:31:08,040 --> 00:31:11,240
Speaker 1: are Eric, they think that, like I'm Pat Reagan.

626
00:31:10,960 --> 00:31:15,880
Speaker 2: It's Eric thought you were sale. Yeah, gay guys they

627
00:31:15,960 --> 00:31:18,680
Speaker 2: need to work on their own branding by distinguishing themselves

628
00:31:18,720 --> 00:31:21,120
Speaker 2: from other white gay guys. That's my tip.

629
00:31:21,200 --> 00:31:23,760
Speaker 1: But that's never gonna happen ultimately.

630
00:31:23,840 --> 00:31:26,960
Speaker 2: But Kennet, that's your challenge for today, a shark.

631
00:31:27,080 --> 00:31:29,560
Speaker 1: It's my lifelong challenge, and I don't think I'll ever

632
00:31:29,680 --> 00:31:32,720
Speaker 1: really succeed, And like on my gravestone, people will just

633
00:31:32,760 --> 00:31:36,040
Speaker 1: be like, h I love Jordan firstman, he was like

634
00:31:36,200 --> 00:31:37,200
Speaker 1: an amazing comedian.

635
00:31:37,440 --> 00:31:39,920
Speaker 2: No is there anything worse than someone sending me a

636
00:31:39,960 --> 00:31:41,880
Speaker 2: photo being like, oh my god, I thought this was you.

637
00:31:42,240 --> 00:31:48,600
Speaker 2: And it's a short, wide lesbian in like purple shorts,

638
00:31:48,920 --> 00:31:52,239
Speaker 2: a silly backwards hat with pizza on it and like

639
00:31:52,280 --> 00:31:55,080
Speaker 2: a Bart Simpson T shirt. And I'm like, I thought

640
00:31:55,120 --> 00:31:57,000
Speaker 2: I was doing difference.

641
00:31:57,160 --> 00:31:59,560
Speaker 1: This whole life, I have tried to not be this

642
00:31:59,600 --> 00:32:04,080
Speaker 1: backward had like peaks, backpack lesbian, and no matter how

643
00:32:04,120 --> 00:32:06,560
Speaker 1: hard I tried, I'll still be seen as that. No.

644
00:32:06,760 --> 00:32:12,160
Speaker 1: I mean, branding is incredibly difficult. People just they see things,

645
00:32:12,480 --> 00:32:15,720
Speaker 1: they process them, they half remember them, they move on

646
00:32:16,080 --> 00:32:17,360
Speaker 1: one I the think they've been talked about is like

647
00:32:17,360 --> 00:32:19,800
Speaker 1: people always come up to him at clubs and they're

648
00:32:19,800 --> 00:32:22,000
Speaker 1: like upset because they feel like everything's kind of already

649
00:32:22,000 --> 00:32:24,200
Speaker 1: been done. And I do think that's true when you

650
00:32:24,240 --> 00:32:26,880
Speaker 1: watch Dark Tank. As we were saying, it's like people

651
00:32:26,920 --> 00:32:29,520
Speaker 1: are out of ideas, Honney.

652
00:32:29,480 --> 00:32:32,320
Speaker 2: It's funny. My girlfriend said that literally last night. She

653
00:32:32,360 --> 00:32:34,520
Speaker 2: was like, do you think a piece of clothing will

654
00:32:34,560 --> 00:32:37,400
Speaker 2: like ever be invented again? Like something that really has

655
00:32:37,440 --> 00:32:40,400
Speaker 2: not been done? Because die my mom made this reveal

656
00:32:40,440 --> 00:32:42,640
Speaker 2: because as you know, we're one day away from our

657
00:32:42,720 --> 00:32:46,200
Speaker 2: Mexico trip. My mom had a patient that was the

658
00:32:46,280 --> 00:32:48,560
Speaker 2: brother of the guy who invented the tube top.

659
00:32:51,320 --> 00:32:54,960
Speaker 1: Wow, that must have been a lot of emotional turmoil

660
00:32:55,080 --> 00:32:58,120
Speaker 1: for him, the brother of the tube top inventor. Can

661
00:32:58,160 --> 00:33:00,400
Speaker 1: you imagine those sessions must have been tense.

662
00:33:00,880 --> 00:33:02,600
Speaker 2: But you didn't invent the tube top.

663
00:33:02,760 --> 00:33:05,920
Speaker 1: Wait, So did she like break patient client privilege and

664
00:33:06,000 --> 00:33:07,720
Speaker 1: tell you what his mommy issues.

665
00:33:07,440 --> 00:33:09,520
Speaker 2: Were or what was she She most just told me

666
00:33:09,600 --> 00:33:11,560
Speaker 2: what happened with the brother that he was a ragster.

667
00:33:11,680 --> 00:33:15,280
Speaker 2: Rich's story. He immigrated from Israel, he was homeless, and

668
00:33:15,360 --> 00:33:17,760
Speaker 2: he got a job in the fashion district and then

669
00:33:17,800 --> 00:33:19,960
Speaker 2: he made all his money then became a stoner. So

670
00:33:20,040 --> 00:33:21,480
Speaker 2: I kind of more learned about.

671
00:33:21,280 --> 00:33:22,480
Speaker 1: The tubetop inventor.

672
00:33:22,760 --> 00:33:26,000
Speaker 2: Yeah, she actually was keeping pretty mum about the brother

673
00:33:26,320 --> 00:33:27,160
Speaker 2: and his issues.

674
00:33:27,240 --> 00:33:31,720
Speaker 1: Well, it's very respectful of her, super respectful, that is.

675
00:33:32,040 --> 00:33:33,560
Speaker 1: I don't think I've ever talked that much about my

676
00:33:33,600 --> 00:33:36,880
Speaker 1: brother's career in therapy. But my brother didn't invent the tube.

677
00:33:36,560 --> 00:33:38,200
Speaker 2: Top, see exactly.

678
00:33:38,960 --> 00:33:41,000
Speaker 1: Maybe he did. I wouldn't be able to get home

679
00:33:41,040 --> 00:33:41,320
Speaker 1: for it.

680
00:33:42,840 --> 00:33:45,360
Speaker 2: I'm sure you go there. You just be like, oh,

681
00:33:45,400 --> 00:33:48,800
Speaker 2: so he put two pieces of fabric together, and now

682
00:33:49,960 --> 00:33:53,080
Speaker 2: relations you're like, I wrote a book. Oh no, but

683
00:33:53,120 --> 00:33:55,040
Speaker 2: they want to talk about fabric sewer.

684
00:33:55,640 --> 00:33:58,600
Speaker 1: I wanted to talk about brand loyalty for a second.

685
00:33:58,640 --> 00:33:59,240
Speaker 2: Yes, please.

686
00:33:59,280 --> 00:34:01,680
Speaker 1: Yeah. The thing is loyalty goes out the window when

687
00:34:01,720 --> 00:34:04,720
Speaker 1: you start messing with it, which I thought was interesting

688
00:34:04,760 --> 00:34:08,440
Speaker 1: because you know, recently in the news, we've seen boycotts

689
00:34:08,440 --> 00:34:11,920
Speaker 1: against brands such as bud Light yes from their community,

690
00:34:12,040 --> 00:34:13,759
Speaker 1: and I had a couple thoughts on that because one

691
00:34:13,840 --> 00:34:16,440
Speaker 1: I was like, first of all, I do feel like

692
00:34:16,800 --> 00:34:19,120
Speaker 1: people only didn't like bud Light. For those who don't know,

693
00:34:19,200 --> 00:34:22,680
Speaker 1: they put this like trends TikToker influencer on like a

694
00:34:22,719 --> 00:34:25,680
Speaker 1: can who's like not even that famous, but then it

695
00:34:25,760 --> 00:34:29,320
Speaker 1: became this big thing. I do feel like that girl

696
00:34:29,440 --> 00:34:32,360
Speaker 1: is kind of annoying. Dylan mulvaney.

697
00:34:33,040 --> 00:34:35,000
Speaker 2: Yeah, I mean, she's just like a TikToker.

698
00:34:35,120 --> 00:34:37,200
Speaker 1: It's like if they had put like Laverne Cox in

699
00:34:37,239 --> 00:34:39,920
Speaker 1: a can, like, no one would have cared. People are

700
00:34:39,960 --> 00:34:42,319
Speaker 1: always putting like celebrities on cans and like being love

701
00:34:42,360 --> 00:34:44,080
Speaker 1: is love. And I'm sure bud Light's had a pride

702
00:34:44,080 --> 00:34:45,720
Speaker 1: float for the past like twenty years.

703
00:34:46,000 --> 00:34:49,680
Speaker 2: Bud Light is probably also the most pride beer. Yeah,

704
00:34:49,680 --> 00:34:54,440
Speaker 2: like the Amount Market Day's Chicago Pride bud Light float

705
00:34:54,680 --> 00:34:57,160
Speaker 2: Like it's thin aluminum bottle.

706
00:34:57,480 --> 00:35:01,040
Speaker 1: No, it's that's so pride like and so beads and

707
00:35:01,120 --> 00:35:02,000
Speaker 1: so td Bank.

708
00:35:02,320 --> 00:35:04,439
Speaker 2: What I also think it is is like the people

709
00:35:04,480 --> 00:35:07,719
Speaker 2: who are like I hate like trans people doing bud Lights,

710
00:35:07,760 --> 00:35:10,920
Speaker 2: they're also rejecting the fact that our world is TikTok

711
00:35:11,000 --> 00:35:13,799
Speaker 2: and phone and what happened to riding a tractor and

712
00:35:14,200 --> 00:35:16,239
Speaker 2: good old boys and working your way up?

713
00:35:16,400 --> 00:35:19,239
Speaker 1: Yeah, And it's really the tiktokness of her that I

714
00:35:19,280 --> 00:35:21,160
Speaker 1: think like made this perfect storm for them.

715
00:35:21,320 --> 00:35:24,360
Speaker 2: He was Neil Patrick Harris, No, don't care we should

716
00:35:24,360 --> 00:35:26,360
Speaker 2: talk about because I was talking with I think a

717
00:35:26,400 --> 00:35:28,600
Speaker 2: bud Light employee and they were just being like, oh

718
00:35:28,600 --> 00:35:32,640
Speaker 2: my god, work is like hell after and it's just

719
00:35:32,680 --> 00:35:37,560
Speaker 2: like my entire TikTok feed was either like redneck guys

720
00:35:37,760 --> 00:35:41,480
Speaker 2: actually like smashing bud lights and being like fuck this,

721
00:35:41,960 --> 00:35:45,960
Speaker 2: or it was like redneck woke guys trying to go viral,

722
00:35:46,440 --> 00:35:49,600
Speaker 2: being like what am I popping today a freaking bud

723
00:35:49,640 --> 00:35:52,920
Speaker 2: lot because I don't care that my son is Triumphs right.

724
00:35:54,160 --> 00:35:58,719
Speaker 2: So like it's just like made everyone try to go viral. Yeah,

725
00:35:58,760 --> 00:36:01,839
Speaker 2: I mean, which ultimately is jinks good for bud Light.

726
00:36:02,280 --> 00:36:06,000
Speaker 1: Yes, But the reality for all of these things is

727
00:36:06,520 --> 00:36:09,759
Speaker 1: everyone will forget about this, and I think Damon is

728
00:36:09,840 --> 00:36:13,880
Speaker 1: ultimately wrong because loyalty doesn't go out the window. Literally,

729
00:36:13,920 --> 00:36:17,680
Speaker 1: people have no memory. Like all conservatives boycotted Nike when

730
00:36:17,719 --> 00:36:20,160
Speaker 1: they put Colin Kaepernick in an ad and we're like,

731
00:36:20,239 --> 00:36:22,080
Speaker 1: I'm never buying and I'm they were like buying Nike

732
00:36:22,160 --> 00:36:24,320
Speaker 1: shoes to burn them, and they're like all those conservatives

733
00:36:24,320 --> 00:36:26,560
Speaker 1: I'm sure are still wearing Nike shocks. It's like remember

734
00:36:26,600 --> 00:36:29,320
Speaker 1: when like every liberal like deleted Uber.

735
00:36:30,000 --> 00:36:32,520
Speaker 2: Oh my god, do you eat? Everyone delete the app?

736
00:36:32,600 --> 00:36:34,880
Speaker 1: Everyone was like deleting Uber and like everyone was like

737
00:36:34,960 --> 00:36:37,160
Speaker 1: taking taxi for like a week.

738
00:36:37,440 --> 00:36:41,400
Speaker 2: No, or even worse, people would be like performatively telling

739
00:36:41,440 --> 00:36:46,400
Speaker 2: people to use lyft. It's like I'm not a VC fundation,

740
00:36:46,719 --> 00:36:49,000
Speaker 2: so people would be like, oh, I'm gonna call us

741
00:36:49,040 --> 00:36:52,479
Speaker 2: a lift. That's right, I said a lift, and.

742
00:36:52,400 --> 00:36:54,600
Speaker 1: I guarantee you not. One of those people who deleted

743
00:36:54,680 --> 00:36:58,080
Speaker 1: were even remembers why they deleted uber. No, they're like

744
00:36:58,160 --> 00:37:01,600
Speaker 1: it was because of like labor or like migration, or

745
00:37:01,640 --> 00:37:06,000
Speaker 1: like gay right, or like some percentages or like women.

746
00:37:06,120 --> 00:37:07,960
Speaker 1: Maybe it's very just like, well.

747
00:37:07,840 --> 00:37:10,480
Speaker 2: I don't think any of those people were protesting for

748
00:37:10,719 --> 00:37:13,959
Speaker 2: taxi drivers to get their like medallions, like when those

749
00:37:14,080 --> 00:37:15,279
Speaker 2: like laws they.

750
00:37:15,200 --> 00:37:17,040
Speaker 1: Had the medallion march or whatever.

751
00:37:17,560 --> 00:37:20,400
Speaker 2: The biggest mistake that Damon says he made, which I

752
00:37:20,520 --> 00:37:23,000
Speaker 2: got chills when he said it, is when they had

753
00:37:23,040 --> 00:37:26,640
Speaker 2: excess inventory. Oh he put Fubu in Berlin new cofactory.

754
00:37:26,719 --> 00:37:29,480
Speaker 1: Yeah, talk about cheapening your brand. He also says that

755
00:37:29,520 --> 00:37:33,040
Speaker 1: they would send packs of sizes to department stores that

756
00:37:33,120 --> 00:37:35,239
Speaker 1: like you couldn't like send them a different amount of

757
00:37:35,239 --> 00:37:38,799
Speaker 1: each size, and nobody wanted small and mediums because like

758
00:37:38,880 --> 00:37:40,840
Speaker 1: everyone wanted to buy Fubu.

759
00:37:40,520 --> 00:37:42,799
Speaker 2: Big wait, that was so funny. But he was I'm

760
00:37:42,800 --> 00:37:45,759
Speaker 2: not saying he was like my customers were fat. I'm

761
00:37:45,800 --> 00:37:47,520
Speaker 2: saying they wanted to wear oversized.

762
00:37:47,600 --> 00:37:49,880
Speaker 1: He's like, I remember, if not big, they just wouldn't

763
00:37:49,880 --> 00:37:52,239
Speaker 1: reach for a small because all of these guys are

764
00:37:52,280 --> 00:37:54,200
Speaker 1: not You're like, yo, I'm not a small like I'm

765
00:37:54,200 --> 00:37:57,600
Speaker 1: not like a tiny little fato. It was kind of

766
00:37:57,640 --> 00:37:59,960
Speaker 1: crazy for him to like that they ever did that

767
00:38:00,160 --> 00:38:02,719
Speaker 1: at all, that they were just like like setting themselves

768
00:38:02,760 --> 00:38:05,400
Speaker 1: up to have all this XX inventory, just like sending

769
00:38:05,440 --> 00:38:07,000
Speaker 1: shirts that no one was buying. It's like, wouldn't you

770
00:38:07,000 --> 00:38:09,320
Speaker 1: see the sales coming in and be like, okay, I'm

771
00:38:09,360 --> 00:38:10,879
Speaker 1: not gonna keep saying I can see that.

772
00:38:10,920 --> 00:38:14,520
Speaker 2: You're like, okay, I'm gonna send like foot locker two larges,

773
00:38:14,680 --> 00:38:17,320
Speaker 2: two excels, and two four x's.

774
00:38:17,640 --> 00:38:19,640
Speaker 1: But we've done this with our merch It's like, you know,

775
00:38:19,840 --> 00:38:22,680
Speaker 1: when we've printed out shirts, printed out shirts. I don't

776
00:38:22,680 --> 00:38:24,880
Speaker 1: know how they work, but like made shirts to sell

777
00:38:25,200 --> 00:38:28,560
Speaker 1: at shows. We were like, okay, let's do the most

778
00:38:28,680 --> 00:38:30,920
Speaker 1: largest because that's probably the size that's going to sell

779
00:38:30,920 --> 00:38:32,360
Speaker 1: the most. And then I feel like small and medium

780
00:38:32,400 --> 00:38:34,440
Speaker 1: sold out really quickly. Yeah, we had the most excels.

781
00:38:34,600 --> 00:38:36,600
Speaker 1: We learned that about our customers. Next time, we're going

782
00:38:36,640 --> 00:38:38,680
Speaker 1: to get less excels and more small And I.

783
00:38:38,680 --> 00:38:40,560
Speaker 2: Feel like we were going back and forth. We literally

784
00:38:40,640 --> 00:38:42,520
Speaker 2: had a bet and we were like, no one's going

785
00:38:42,560 --> 00:38:45,080
Speaker 2: to buy a medium, and then they did medium.

786
00:38:45,440 --> 00:38:48,080
Speaker 1: And I believe it was you who thought people wouldn't

787
00:38:48,080 --> 00:38:51,800
Speaker 1: buy mediums because you're still fubuo pilled.

788
00:38:52,640 --> 00:38:55,560
Speaker 2: I'm still fuboo pills. And I was like, yeah, my

789
00:38:55,760 --> 00:38:58,520
Speaker 2: customer base is a little more fu boo, and you

790
00:38:58,560 --> 00:39:05,400
Speaker 2: were like, the fuck up. Our customer base is your therapist, okay.

791
00:39:05,560 --> 00:39:06,960
Speaker 1: And that's on te says.

792
00:39:07,320 --> 00:39:11,000
Speaker 2: One other thing about gay stuff with Damon is originally

793
00:39:11,440 --> 00:39:13,840
Speaker 2: he called foo boo boofu.

794
00:39:13,760 --> 00:39:16,080
Speaker 1: Oh yeah, which is so really good that.

795
00:39:16,040 --> 00:39:17,840
Speaker 2: They switched that, And I love how he's like it

796
00:39:17,880 --> 00:39:19,239
Speaker 2: had a good ring to it, and it's like, well,

797
00:39:19,320 --> 00:39:22,600
Speaker 2: boofoo sounds completely insane. And then the reason why he

798
00:39:22,719 --> 00:39:25,759
Speaker 2: changed it is he's like, well, someone did bring up

799
00:39:26,000 --> 00:39:30,839
Speaker 2: that it had connotations with the people of the gay community.

800
00:39:30,400 --> 00:39:34,560
Speaker 1: As in butt fucking not that there's anything wrong with it.

801
00:39:34,600 --> 00:39:38,600
Speaker 2: Look, I'm in the fashion industry, Okay, I don't mind

802
00:39:38,719 --> 00:39:41,000
Speaker 2: gay guys, but yeah, I guess I don't want my

803
00:39:41,080 --> 00:39:43,920
Speaker 2: brand to be an abbreviation for butt fucking.

804
00:39:44,520 --> 00:39:46,799
Speaker 1: I just like, boofoo sounds so dopey, you know what

805
00:39:46,800 --> 00:39:47,360
Speaker 1: I mean.

806
00:39:47,360 --> 00:39:49,920
Speaker 2: Like, it's no, it sounds like a cartoon character.

807
00:39:50,200 --> 00:39:55,080
Speaker 1: Although I'll say this, any word can sound stupid until

808
00:39:55,120 --> 00:39:57,200
Speaker 1: it becomes a brand. The number one thing I tell

809
00:39:57,239 --> 00:40:00,120
Speaker 1: my clients it's true. What matters is choosing something and

810
00:40:00,160 --> 00:40:03,240
Speaker 1: sticking with it. Think about one of the most biggest

811
00:40:03,280 --> 00:40:06,480
Speaker 1: brands in the world Google Google. If you had just

812
00:40:06,520 --> 00:40:09,720
Speaker 1: heard the word twenty years ago, it sounds like baby

813
00:40:09,760 --> 00:40:12,680
Speaker 1: talk Google, you could say that it sounds totally silly.

814
00:40:12,880 --> 00:40:15,280
Speaker 1: But now that word means like one of the most

815
00:40:15,320 --> 00:40:19,680
Speaker 1: like powerful, rich, all encompassing brands like on the planet.

816
00:40:19,800 --> 00:40:21,919
Speaker 1: And that's because they've built the brand and they stuck

817
00:40:21,960 --> 00:40:24,280
Speaker 1: with the name. The brand that you build will start

818
00:40:24,280 --> 00:40:26,759
Speaker 1: to reflect the name itself, and it's not going to

819
00:40:26,800 --> 00:40:28,239
Speaker 1: be the other way around. So you just have to

820
00:40:28,280 --> 00:40:30,440
Speaker 1: keep doing what you're doing and do whatever you want

821
00:40:30,440 --> 00:40:30,839
Speaker 1: with the name.

822
00:40:31,000 --> 00:40:34,560
Speaker 2: I literally couldnot agree more. I think nothing words occur

823
00:40:34,719 --> 00:40:38,240
Speaker 2: someone like someone if they also are not even built yet,

824
00:40:38,640 --> 00:40:42,120
Speaker 2: are like, oh, actually no, here's my new logo now,

825
00:40:42,200 --> 00:40:45,120
Speaker 2: or it keeps on changing, and Damon talks about this

826
00:40:45,920 --> 00:40:50,719
Speaker 2: in his long running hypothetical brand of maple syrup that

827
00:40:50,840 --> 00:40:51,799
Speaker 2: goes throughout the Oh.

828
00:40:51,880 --> 00:40:56,120
Speaker 1: Look this chief of the Thickened Sweet. He's like meets

829
00:40:56,160 --> 00:40:58,080
Speaker 1: this guy and he's like, he's had his grandma had

830
00:40:58,120 --> 00:41:00,560
Speaker 1: a great syrup recipe, So I thought, what if we

831
00:41:00,600 --> 00:41:03,040
Speaker 1: made this syrup brand? And then he's like talking about,

832
00:41:03,120 --> 00:41:05,680
Speaker 1: like hypothetically we would like do a photo shoot with

833
00:41:05,719 --> 00:41:09,279
Speaker 1: all these like sexy like busty hose like covered in

834
00:41:09,400 --> 00:41:12,719
Speaker 1: maple syrup and it's called thick and Sweet. And I'm

835
00:41:12,760 --> 00:41:15,000
Speaker 1: just like, this is gross, Like I don't want to

836
00:41:15,040 --> 00:41:18,279
Speaker 1: think about this, like syrupy pussy, and.

837
00:41:18,239 --> 00:41:20,200
Speaker 2: He keeps on coming back to it, and he's like,

838
00:41:20,440 --> 00:41:24,279
Speaker 2: how genius is it. We're gonna put up posters everywhere

839
00:41:24,320 --> 00:41:27,120
Speaker 2: of these, And he's like, I'm sure your girlfriend is hot,

840
00:41:27,239 --> 00:41:30,120
Speaker 2: or at least she has hot friends that can model

841
00:41:30,560 --> 00:41:33,360
Speaker 2: for you, and then you can cover them in syrup,

842
00:41:33,680 --> 00:41:36,480
Speaker 2: and then you can put these posters in dorm rooms

843
00:41:36,520 --> 00:41:40,160
Speaker 2: and clubs. Then you can go to local diners famous

844
00:41:40,160 --> 00:41:41,400
Speaker 2: for their big portions.

845
00:41:42,000 --> 00:41:45,600
Speaker 1: And you're just like, Okay, I see the brilliant connections

846
00:41:45,600 --> 00:41:49,759
Speaker 1: you're making, Damon. But I'm like, food and sex is

847
00:41:49,800 --> 00:41:51,680
Speaker 1: actually like not a good combination.

848
00:41:52,040 --> 00:41:54,600
Speaker 2: It would have to be I think a celebrity could

849
00:41:54,640 --> 00:41:58,759
Speaker 2: come out with a novelty, sexy syrup, But I don't think.

850
00:41:58,600 --> 00:42:00,839
Speaker 1: You're It has to be a celebrity because then it's

851
00:42:00,880 --> 00:42:03,160
Speaker 1: like Paris Halton and the Carl's Junior at or whatever.

852
00:42:03,640 --> 00:42:05,520
Speaker 1: It has to be a celebrity because then it's like

853
00:42:05,560 --> 00:42:06,160
Speaker 1: more of a joke.

854
00:42:06,360 --> 00:42:09,000
Speaker 2: It can't just be like hot girls in syrup that

855
00:42:09,200 --> 00:42:11,600
Speaker 2: instantly we get mocked on the onion.

856
00:42:12,040 --> 00:42:15,600
Speaker 1: Yeah, when you're mocked on the onion, honey, it's over for.

857
00:42:15,600 --> 00:42:19,800
Speaker 2: Your It's fucking over. Okay, Before we go to segments,

858
00:42:19,880 --> 00:42:22,600
Speaker 2: I want to ask you, what are some names you've

859
00:42:22,600 --> 00:42:25,400
Speaker 2: come up for some brands you've worked on that didn't

860
00:42:25,480 --> 00:42:25,879
Speaker 2: make it.

861
00:42:25,960 --> 00:42:29,040
Speaker 1: That's a really good question. So I pulled up a

862
00:42:29,080 --> 00:42:35,720
Speaker 1: little doc I made. I worked on a prenatal vitamin brand.

863
00:42:33,600 --> 00:42:35,799
Speaker 2: And so yes, and that goes to show you you

864
00:42:35,840 --> 00:42:37,839
Speaker 2: don't need to know the market.

865
00:42:37,640 --> 00:42:40,400
Speaker 1: And so Yes, sons Brander. I'm just coming up with

866
00:42:40,520 --> 00:42:44,279
Speaker 1: names for a pantel brand. And these were the things

867
00:42:44,320 --> 00:42:45,759
Speaker 1: I came up with. And I'll tell you at the end,

868
00:42:45,880 --> 00:42:48,040
Speaker 1: I think what they went with all right, so it's

869
00:42:48,080 --> 00:42:50,680
Speaker 1: these are like pills that you take when you're pregnant,

870
00:42:51,080 --> 00:42:58,319
Speaker 1: Mama beans, mamua dissolved with no e apollo juxta juxtapose

871
00:42:58,400 --> 00:43:02,759
Speaker 1: with an exclamation point pose, yeah, because it's like you're

872
00:43:02,840 --> 00:43:05,479
Speaker 1: next to your baby, you know what I mean, hand

873
00:43:05,520 --> 00:43:09,000
Speaker 1: in hand custodian, which is maybe a little dude janitory

874
00:43:09,320 --> 00:43:09,960
Speaker 1: looking back.

875
00:43:10,320 --> 00:43:13,920
Speaker 2: Custodian since me like clean up on Asle five, clean.

876
00:43:13,800 --> 00:43:19,520
Speaker 1: Up on ale Womb, Stuart, House of windsor Elizabeth Beth,

877
00:43:19,680 --> 00:43:23,520
Speaker 1: which kind of like, yeah, just I mean that's very

878
00:43:23,560 --> 00:43:26,280
Speaker 1: sort of to just be a name, like an Anglo name. Yeah,

879
00:43:26,480 --> 00:43:30,480
Speaker 1: full house, TenneT, Mad Lady.

880
00:43:30,200 --> 00:43:34,200
Speaker 3: Pills, Mad Lady is that kind of Whole Foods though, Yes,

881
00:43:34,320 --> 00:43:34,839
Speaker 3: well no.

882
00:43:35,040 --> 00:43:38,120
Speaker 2: Because there's something about it's taking back how people are

883
00:43:38,120 --> 00:43:41,000
Speaker 2: like moms or cree women are crazy. Yeah, and it's

884
00:43:41,080 --> 00:43:44,120
Speaker 2: kind of this inside joke My mad Lady pills, My

885
00:43:44,200 --> 00:43:46,879
Speaker 2: Mad Lady pills, Mad Lady.

886
00:43:46,960 --> 00:43:52,200
Speaker 1: Syncro Syncro Natle, build a baby. That one's taken, Mamacule,

887
00:43:52,280 --> 00:43:54,800
Speaker 1: which they actually liked that one, which I think is crazy.

888
00:43:55,200 --> 00:43:55,880
Speaker 1: I hate.

889
00:43:56,040 --> 00:43:58,920
Speaker 2: Yeah, I would never buy something called Mama.

890
00:43:58,680 --> 00:44:05,520
Speaker 1: Cule months little Duck, I like that living soul step

891
00:44:05,560 --> 00:44:09,320
Speaker 1: by step joy Blade, that's too violent. Lyrica.

892
00:44:09,680 --> 00:44:12,960
Speaker 2: Lyrica could really work for almost like any pill, Like

893
00:44:13,040 --> 00:44:14,920
Speaker 2: I feel like you could sell that to Pfizer and

894
00:44:14,960 --> 00:44:20,800
Speaker 2: it could be like allergies Lyrica, headache, nausea, watery eyes.

895
00:44:21,040 --> 00:44:26,440
Speaker 1: Talk to your doctor about Lyrica for sure, Blossom Wednesday.

896
00:44:27,160 --> 00:44:30,400
Speaker 1: My note on this one is that it normalizes process.

897
00:44:30,960 --> 00:44:33,680
Speaker 2: Stop because Wednesday is like I'm not all the week.

898
00:44:33,840 --> 00:44:38,759
Speaker 2: Yeah my Wednesday pills.

899
00:44:38,800 --> 00:44:41,759
Speaker 1: Humming Bird, but bird with a y giggle and kick

900
00:44:43,160 --> 00:44:49,440
Speaker 1: for Earthlings, awesome fish, good science, good labs, passage, wobble,

901
00:44:50,080 --> 00:44:54,160
Speaker 1: and then my favorite for two for two.

902
00:44:56,040 --> 00:45:00,799
Speaker 2: I like saying it, but seeing it on a bottle hmm.

903
00:45:01,840 --> 00:45:04,880
Speaker 2: For me, I'm still with Lyrica. I'm mad lady pills.

904
00:45:05,239 --> 00:45:07,520
Speaker 1: Do you want to know what they picked? Oh?

905
00:45:07,520 --> 00:45:08,080
Speaker 2: Wait, what is so?

906
00:45:08,160 --> 00:45:09,919
Speaker 1: They pick? A kin? A kin?

907
00:45:10,120 --> 00:45:13,760
Speaker 2: Okay, I mean yeah, that makes sense. It's one word.

908
00:45:14,280 --> 00:45:16,839
Speaker 2: It's kind of a made up word, but also.

909
00:45:16,719 --> 00:45:21,200
Speaker 1: Not Yeah, I'm just a quick Google looks like this brand. Yep,

910
00:45:21,640 --> 00:45:25,399
Speaker 1: here it is with a kin dot com. So yeah,

911
00:45:25,400 --> 00:45:41,240
Speaker 1: it exists. Go buy your pills today. And for that reason,

912
00:45:42,280 --> 00:45:44,239
Speaker 1: it's segment what does she eat?

913
00:45:44,239 --> 00:45:44,879
Speaker 2: How do live?

914
00:45:45,040 --> 00:45:48,520
Speaker 1: What does she wear? What does she eat? I do

915
00:45:48,560 --> 00:45:51,040
Speaker 1: feel like his wife is being very like, you can't

916
00:45:51,080 --> 00:45:53,080
Speaker 1: have bacon cheeseburgers anymore.

917
00:45:52,920 --> 00:45:55,760
Speaker 2: But yeah, no, I think she's slapping his wrist.

918
00:45:56,040 --> 00:45:59,959
Speaker 1: Yeah, and he's still like going out with his business boy.

919
00:46:00,920 --> 00:46:03,799
Speaker 2: He could also be like randomly in a Bill Clinton way,

920
00:46:04,080 --> 00:46:07,560
Speaker 2: like plant based at home and like goes to steakhouses

921
00:46:07,560 --> 00:46:07,959
Speaker 2: with the.

922
00:46:07,840 --> 00:46:10,240
Speaker 1: Boys, going to steakhouses, going to Nobu and they're getting

923
00:46:10,320 --> 00:46:13,240
Speaker 1: like the river stone that has like a flaming toro

924
00:46:13,440 --> 00:46:13,759
Speaker 1: on it.

925
00:46:13,960 --> 00:46:17,000
Speaker 2: Absolutely he's getting a steak. But I think he loves

926
00:46:17,080 --> 00:46:18,200
Speaker 2: a seared tuna.

927
00:46:18,400 --> 00:46:20,920
Speaker 1: I must say that is they are.

928
00:46:21,520 --> 00:46:24,520
Speaker 2: He is a former chef at Red Lobster, so I

929
00:46:24,560 --> 00:46:27,480
Speaker 2: think he likes seafood for sure, absolutely healthy.

930
00:46:27,600 --> 00:46:29,360
Speaker 1: And now he's just being like, okay, I need to

931
00:46:29,400 --> 00:46:32,400
Speaker 1: be less beer like butter battered with my crab legs.

932
00:46:32,400 --> 00:46:33,920
Speaker 2: But like right exactly, well that's what I'm saying. I

933
00:46:33,920 --> 00:46:36,440
Speaker 2: think he's more like a veteran of fast food, like

934
00:46:36,520 --> 00:46:39,200
Speaker 2: he saw what you know, went into the Red Lobster

935
00:46:39,239 --> 00:46:39,800
Speaker 2: and crablegs.

936
00:46:39,840 --> 00:46:43,280
Speaker 1: We like trying a lot of like whatever like synthetic

937
00:46:43,320 --> 00:46:46,000
Speaker 1: crab legs startups. I mean like it's actually really.

938
00:46:45,760 --> 00:46:49,560
Speaker 2: Tasting their house is like filled with so many Like

939
00:46:49,680 --> 00:46:52,359
Speaker 2: he's like, well, I guess we should have like the

940
00:46:52,480 --> 00:46:56,600
Speaker 2: Baja blast plant based burgers tonight because like we have

941
00:46:56,800 --> 00:46:58,480
Speaker 2: forty of them that came to us.

942
00:46:58,480 --> 00:47:02,040
Speaker 1: There's so much like excess invent or beyond shrimp. Okay,

943
00:47:02,239 --> 00:47:05,080
Speaker 1: what is he wear? He's very into like three piece suits.

944
00:47:05,080 --> 00:47:08,719
Speaker 1: He loves its, like so many vast pin stripes. Gangster.

945
00:47:09,200 --> 00:47:12,640
Speaker 2: Okay, this was funny. He was like, bankers love wearing

946
00:47:12,760 --> 00:47:16,600
Speaker 2: tight suits, so never go in a loose suit to

947
00:47:16,719 --> 00:47:17,200
Speaker 2: a bank.

948
00:47:17,400 --> 00:47:21,640
Speaker 1: M yeah, that's a good idea. I'm going to take

949
00:47:21,719 --> 00:47:23,680
Speaker 1: that advice to the bank.

950
00:47:23,920 --> 00:47:24,560
Speaker 2: To the bank.

951
00:47:24,800 --> 00:47:26,480
Speaker 1: I love the idea of like using that when you

952
00:47:26,520 --> 00:47:28,640
Speaker 1: go to a TD bank to get a new debit card,

953
00:47:28,640 --> 00:47:30,600
Speaker 1: which is the only time I'm ever out of bank.

954
00:47:31,680 --> 00:47:35,319
Speaker 1: I'm just fucking in like like waiting for my number.

955
00:47:36,520 --> 00:47:41,000
Speaker 2: And you're in just like a conservative slim tight suits.

956
00:47:41,200 --> 00:47:43,120
Speaker 1: The idea that if I were in a loose suit

957
00:47:43,160 --> 00:47:44,160
Speaker 1: that they wouldn't see me.

958
00:47:44,280 --> 00:47:49,280
Speaker 2: When TV just like really baggy eighties suit, huge callers,

959
00:47:49,520 --> 00:47:50,680
Speaker 2: they're like, oh.

960
00:47:50,600 --> 00:47:53,080
Speaker 1: No, there's like someone throwing up in the corner. There's

961
00:47:53,080 --> 00:47:54,440
Speaker 1: like seven babies screaming.

962
00:47:54,560 --> 00:47:57,239
Speaker 2: They're like, yeah, this is I won't trust this guy.

963
00:47:57,719 --> 00:47:59,560
Speaker 1: I'm just I'm in my pin stripes.

964
00:48:00,680 --> 00:48:02,960
Speaker 2: How does he live? I mean, I wonder if his

965
00:48:03,040 --> 00:48:05,480
Speaker 2: house is kind of like John Cena's house on the

966
00:48:05,520 --> 00:48:09,880
Speaker 2: Bella Twins, Like he has a really like old school

967
00:48:10,000 --> 00:48:16,560
Speaker 2: office that's like opulent with like a big leather chair, big.

968
00:48:16,200 --> 00:48:19,719
Speaker 1: Desk, dark. I think it's old school. I think big, big, dark,

969
00:48:19,800 --> 00:48:23,680
Speaker 1: dark furniture for sure. I mean I'm guessing that he

970
00:48:23,719 --> 00:48:26,360
Speaker 1: has like a big suburban house and it's like in

971
00:48:26,480 --> 00:48:29,520
Speaker 1: Alpine Jersey or it's in all Yeah.

972
00:48:29,320 --> 00:48:32,799
Speaker 2: It's giving Jersey vibes. And him and Barbara like are

973
00:48:33,520 --> 00:48:37,480
Speaker 2: not carpooling, certainly not, but also in this book, he's

974
00:48:37,520 --> 00:48:40,840
Speaker 2: like Barbara is hilarious. He was like the things that

975
00:48:40,920 --> 00:48:42,320
Speaker 2: come out of her mouth, Oh yeah.

976
00:48:42,160 --> 00:48:44,279
Speaker 1: I mean she has a pistol, for sure, She's a

977
00:48:44,360 --> 00:48:45,600
Speaker 1: horny little pistol.

978
00:48:45,880 --> 00:48:47,640
Speaker 2: And he's like, she's actually too nice.

979
00:48:48,400 --> 00:48:50,399
Speaker 1: Do you think that he like is so like TV

980
00:48:50,520 --> 00:48:52,719
Speaker 1: screens that are hidden in chests or it's just like

981
00:48:52,760 --> 00:48:54,080
Speaker 1: there's just big TVs everything.

982
00:48:54,120 --> 00:48:56,320
Speaker 2: I think they're just big TV's. I think he's watching

983
00:48:56,360 --> 00:48:59,800
Speaker 2: the game. I think he's like very committed, and I

984
00:48:59,800 --> 00:49:03,120
Speaker 2: think he's watching his Shark Tank episodes. Like I think

985
00:49:03,160 --> 00:49:07,520
Speaker 2: his wife is rewatching his Shark Tank episodes and like

986
00:49:07,600 --> 00:49:09,279
Speaker 2: retaking notes and being.

987
00:49:09,120 --> 00:49:12,359
Speaker 1: Like, hm, is he sending like edits to the producers?

988
00:49:12,440 --> 00:49:15,720
Speaker 2: Probably not no, but I think he's very like, grab

989
00:49:15,760 --> 00:49:19,239
Speaker 2: a notepad in this book, write down every single interaction

990
00:49:19,320 --> 00:49:20,400
Speaker 2: you've had this day.

991
00:49:20,520 --> 00:49:20,960
Speaker 1: Yeah.

992
00:49:21,280 --> 00:49:25,200
Speaker 2: He quotes a few important men in this book, from.

993
00:49:24,800 --> 00:49:26,920
Speaker 1: From George Washington to Jimmy.

994
00:49:26,600 --> 00:49:28,759
Speaker 2: Butch, Bill Cosby.

995
00:49:29,000 --> 00:49:31,359
Speaker 1: Yeah. I love the whole part about Michael Jackson when

996
00:49:31,360 --> 00:49:34,080
Speaker 1: he's just like, you know, I'm not here to rag

997
00:49:34,120 --> 00:49:37,080
Speaker 1: on the guy. And of course you know his reputation

998
00:49:37,200 --> 00:49:38,360
Speaker 1: has changed.

999
00:49:38,600 --> 00:49:40,680
Speaker 2: And he's like getting some things towards the end of

1000
00:49:40,719 --> 00:49:44,759
Speaker 2: his life were difficult, But let's talk about his talents.

1001
00:49:45,040 --> 00:49:48,160
Speaker 1: I think even Michael Jackson's friends, well, cop that he

1002
00:49:48,200 --> 00:49:52,480
Speaker 1: went through some rough patches. Who were Michael Jackson's friends.

1003
00:49:52,719 --> 00:49:57,160
Speaker 2: It's just like the monkey, like his dancers that he abused.

1004
00:49:58,239 --> 00:50:01,680
Speaker 2: He doesn't really talk about laur I don't think Loria's

1005
00:50:01,719 --> 00:50:03,880
Speaker 2: on the show when he wrote this book, yeah, because

1006
00:50:03,880 --> 00:50:06,000
Speaker 2: he just talks about Barbara Mark.

1007
00:50:06,040 --> 00:50:08,759
Speaker 1: And Mark wasn't even on the show either. It was

1008
00:50:08,760 --> 00:50:12,440
Speaker 1: like mostly him Kevin, what's his name Hershevik and Barbara.

1009
00:50:12,320 --> 00:50:14,279
Speaker 2: How does he live? I also think since he is

1010
00:50:14,320 --> 00:50:16,799
Speaker 2: so like business and personal brand, I feel like every

1011
00:50:16,840 --> 00:50:19,360
Speaker 2: morning before he leaves to his wife, he is like,

1012
00:50:19,840 --> 00:50:23,040
Speaker 2: I love you and I love our family, and you

1013
00:50:23,640 --> 00:50:24,640
Speaker 2: have an amazing day.

1014
00:50:25,440 --> 00:50:27,839
Speaker 1: So there is something kind of affirmation about him, even

1015
00:50:27,840 --> 00:50:29,440
Speaker 1: if he's not fully going to church every Sunday.

1016
00:50:29,560 --> 00:50:33,239
Speaker 2: Yeah, it's more like Staple's business affirmations than God.

1017
00:50:33,560 --> 00:50:38,440
Speaker 1: Absolutely, his religion is Staple's business affirmations. Who are you

1018
00:50:38,520 --> 00:50:40,240
Speaker 1: in the book? Are we both Barbara?

1019
00:50:40,920 --> 00:50:44,719
Speaker 2: I think we're both absolutely Barbara. You never know what's

1020
00:50:44,719 --> 00:50:45,800
Speaker 2: gonna come out of our mouths.

1021
00:50:45,840 --> 00:50:48,000
Speaker 1: I'll tell you who I'm not. When he mentions the

1022
00:50:48,040 --> 00:50:50,520
Speaker 1: water taste tests and how people couldn't tell the difference

1023
00:50:50,520 --> 00:50:53,680
Speaker 1: between waters, not us, because we can tell the difference waters.

1024
00:50:54,080 --> 00:50:58,120
Speaker 2: We've done seltzer taste tests, water taste tests. Though I

1025
00:50:58,239 --> 00:51:02,200
Speaker 2: did once do a water taste as a ridiculous alternative

1026
00:51:02,200 --> 00:51:04,799
Speaker 2: comedy bit and I got all of them wrong.

1027
00:51:05,000 --> 00:51:08,000
Speaker 1: Wow, that sounds like a hilarious piece of all comedy

1028
00:51:08,040 --> 00:51:12,400
Speaker 1: out of Brooklynd Venue, like much Mores or Shaye Stadium.

1029
00:51:12,040 --> 00:51:15,439
Speaker 2: And I'm just admitting that. But yeah, we love testing water. Yeah,

1030
00:51:15,440 --> 00:51:17,760
Speaker 2: we're both Barbara and I feel like we're meeting someone

1031
00:51:17,840 --> 00:51:21,120
Speaker 2: like Damon. He's like, huh, you're hilarious. You're a pretty

1032
00:51:21,120 --> 00:51:26,360
Speaker 2: funny chick mouth, completely straight. Yeah, I give this book.

1033
00:51:27,320 --> 00:51:27,799
Speaker 1: I don't know.

1034
00:51:28,040 --> 00:51:33,439
Speaker 2: Look, I'm gonna give it three purple Fuubou sweatshirts out

1035
00:51:33,480 --> 00:51:38,680
Speaker 2: of five only because of this one because I got

1036
00:51:38,680 --> 00:51:42,040
Speaker 2: to wear this Fuboos sweatshirt. Two because what other book

1037
00:51:42,840 --> 00:51:47,960
Speaker 2: frames its entire self around Chloe Kardashian not speaking to you? No,

1038
00:51:48,360 --> 00:51:51,040
Speaker 2: the Chloe piece was huge, that kind of has the

1039
00:51:51,160 --> 00:51:52,920
Speaker 2: edge of your seat. You know, you're like, will she

1040
00:51:53,040 --> 00:51:53,480
Speaker 2: talk to him?

1041
00:51:53,480 --> 00:51:56,000
Speaker 1: Will she not? I'm giving this book one and a

1042
00:51:56,080 --> 00:52:00,479
Speaker 1: half tubs of thick and sweet, sticky syrup that's being

1043
00:52:00,480 --> 00:52:03,640
Speaker 1: poured on a naked female model. I just like, if

1044
00:52:03,680 --> 00:52:06,240
Speaker 1: you're gonna write a book that's not actually a book,

1045
00:52:06,520 --> 00:52:08,600
Speaker 1: then I think the format should be way more fun.

1046
00:52:08,680 --> 00:52:11,239
Speaker 1: Like it needed way more like call out boxes and

1047
00:52:11,280 --> 00:52:14,120
Speaker 1: like diagrams and like silly quotes.

1048
00:52:14,200 --> 00:52:17,080
Speaker 2: Yes, like five brands that like failed.

1049
00:52:17,239 --> 00:52:20,000
Speaker 1: I want like a map of like a shopping district

1050
00:52:20,000 --> 00:52:22,200
Speaker 1: and like where to put your story. But the format

1051
00:52:22,239 --> 00:52:25,239
Speaker 1: of this book was just like kind of rambling about

1052
00:52:25,280 --> 00:52:28,839
Speaker 1: like Pepsi for three pages and then rambling about like

1053
00:52:29,360 --> 00:52:32,239
Speaker 1: how like Tiger Woods like made a video game front

1054
00:52:32,280 --> 00:52:34,360
Speaker 1: or five pages and you're just like, this is moring.

1055
00:52:34,480 --> 00:52:37,800
Speaker 2: Can I just say this to Damon For someone who's

1056
00:52:37,840 --> 00:52:42,879
Speaker 2: so precious about your personal brand, he has too many books? Yeah,

1057
00:52:42,880 --> 00:52:45,080
Speaker 2: and I think he oversaturated.

1058
00:52:44,280 --> 00:52:46,560
Speaker 1: On excess inventory. Yeah.

1059
00:52:46,600 --> 00:52:48,880
Speaker 2: He brilliant in code factor read his books. It's like,

1060
00:52:49,200 --> 00:52:51,800
Speaker 2: just write one epic business book.

1061
00:52:51,960 --> 00:52:55,239
Speaker 1: I'm fucking crappy. Thank you. No, here's my advice to

1062
00:52:55,280 --> 00:52:57,960
Speaker 1: everyone who wants to become a branding guru, like in

1063
00:52:58,000 --> 00:53:01,680
Speaker 1: the concept of branding, right, why epic business book not ten?

1064
00:53:01,880 --> 00:53:04,720
Speaker 2: Yeah, thank you. That's our note for today this meeting,

1065
00:53:05,160 --> 00:53:13,560
Speaker 2: I journed it, joarned best bet. This episode of Celebrity

1066
00:53:13,560 --> 00:53:17,000
Speaker 2: book Club was produced by Darby Masters. She currently owns

1067
00:53:17,080 --> 00:53:21,880
Speaker 2: eighty five percent of all of my boats through certain

1068
00:53:22,000 --> 00:53:25,640
Speaker 2: business deals that happen. I can't say anymore. The supervising

1069
00:53:25,719 --> 00:53:29,120
Speaker 2: producers Abu Zafar. He is my business mentor and I

1070
00:53:29,120 --> 00:53:32,120
Speaker 2: wouldn't have gone into Phoenix School of Business Management without him.

1071
00:53:32,360 --> 00:53:35,040
Speaker 2: This episode of Celebrity book Club was executive produced by

1072
00:53:35,080 --> 00:53:38,759
Speaker 2: Christina Everett, who is a leader and amazing businesswoman and

1073
00:53:38,800 --> 00:53:42,400
Speaker 2: currently owns twenty six percent of a business I started

1074
00:53:43,120 --> 00:53:47,919
Speaker 2: that is basically sponges for outdoor dog showers. To say

1075
00:53:47,960 --> 00:53:52,040
Speaker 2: the least, Teddy Blanks did our cover art. It's important

1076
00:53:52,040 --> 00:53:54,239
Speaker 2: to invest in artwork as much as it is in

1077
00:53:54,280 --> 00:53:57,520
Speaker 2: real estate. Stephen Phillips, course of the theme song, I

1078
00:53:57,560 --> 00:54:00,640
Speaker 2: have a twenty four percent stake in all of Canadian

1079
00:54:00,680 --> 00:54:04,279
Speaker 2: tour dates. This podcast was originally produced and created with

1080
00:54:04,360 --> 00:54:09,160
Speaker 2: prologued projects. You can find our podcast wherever podcasts are sold.

1081
00:54:09,480 --> 00:54:13,359
Speaker 2: Please leave a review, Please join our Patreon. It's so

1082
00:54:13,440 --> 00:54:17,480
Speaker 2: important to the business. Leave comments. Listen, listen, listen, rate