WEBVTT - When Will Met Grace

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<v Speaker 1>Pushkin Hello, Hello, Revision's History listeners. I'm excited to announce

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<v Speaker 2>Oh wait, do we need to do this?

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<v Speaker 3>Yeah? Put that in your left ear.

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<v Speaker 2>Him Malcolm, You're Max, I'm Max?

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<v Speaker 1>Max? Is Max muchnik. The other voice is that of

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<v Speaker 1>David Cohen. They're two old friends and screenwriting partners who

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<v Speaker 1>got on a zoom call with me with only one

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<v Speaker 1>set of earphones between them.

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<v Speaker 3>Can you hear him? I'm not kidding, because where we're.

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<v Speaker 4>Connected is it going through your ear?

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<v Speaker 3>Wait?

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<v Speaker 1>Max? Can you not hear me?

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<v Speaker 2>I can, but I'm hearing you through the wrong channel,

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<v Speaker 2>I believe, so hold on one second.

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<v Speaker 4>Okay, Hey, you'd never leave him, all right.

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<v Speaker 1>I called them up to talk about a television show

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<v Speaker 1>that created together almost thirty years ago, a show that

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<v Speaker 1>over the years I've become nostalgic for by the way

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<v Speaker 1>they finally solved the problem of the one set of

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<v Speaker 1>earphones by sitting on top of each other. Did you

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<v Speaker 1>have an agenda when you were conceiving of this show.

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<v Speaker 4>I'm not saying no.

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<v Speaker 2>We really came at this purely from a writing standpoint,

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<v Speaker 2>and specifically Sydney Pollack, who was a mentor of David,

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<v Speaker 2>taught us a lot about writing and writing stories. Yeah,

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<v Speaker 2>and we were in his office one day and he

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<v Speaker 2>knew we were writing, you know, sitcoms at this point,

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<v Speaker 2>and he said, you know, a love story is over

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<v Speaker 2>after the boy and the girl kiss. So if you

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<v Speaker 2>can figure out a way to tell a love story

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<v Speaker 2>where they don't kiss, you can have a show that

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<v Speaker 2>would run for a very long time.

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<v Speaker 1>Sydney Pollock was one of the greatest film directors of

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<v Speaker 1>his generation. His point was that love stories require friction.

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<v Speaker 4>It's only as good as the obstacles that prevent them

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<v Speaker 4>from getting together. I remember him saying, boy, you know,

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<v Speaker 4>race isn't the obstacle anymore. Class isn't an obstacle anymore.

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<v Speaker 4>You know, you couldn't make a guess who's coming to dinner?

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<v Speaker 4>In nineteen ninety where are the obstacles? Max and I

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<v Speaker 4>started to working together like I got one.

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<v Speaker 1>Yeah, my name is Malcolm Gladwell. You're listening to Revisionist History,

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<v Speaker 1>my podcast about Things Overlooked and Misunderstood. This episode is

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<v Speaker 1>about obstacles and their value, and about whether stories and

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<v Speaker 1>storytellers do more good in the world when they are

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<v Speaker 1>faced with barriers that they're forced to overcome.

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<v Speaker 2>David really was the one who was way more comfortable

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<v Speaker 2>with the idea of exploring the relationship that I had

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<v Speaker 2>with my high school girlfriend.

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<v Speaker 1>You know, quote unquote, the quote unquote girlfriend was named

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<v Speaker 1>Janet Eisenberg.

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<v Speaker 2>Oddly, little sidebar story, her father was the surgeon who

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<v Speaker 2>amputated my diabetic grandfather's legs, and so we had a

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<v Speaker 2>very bizarre connection to each other, but we were instantly friends.

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<v Speaker 4>He would break it. He would walk into her house

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<v Speaker 4>and say to her father, wear the legs, where do

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<v Speaker 4>you keep? What have you done with them?

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<v Speaker 2>Doctor Eisenberg never liked that too much, but it was,

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<v Speaker 2>you know, an undeniable thing. She was very, very committed

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<v Speaker 2>and interested in me, and I adored her, you know,

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<v Speaker 2>and I wasn't ready to deal with my truth at

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<v Speaker 2>that time. It was the big secret. And in fact,

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<v Speaker 2>you know, in those days when you were gay and closeted,

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<v Speaker 2>you actually thought, Okay, how am I going to figure

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<v Speaker 2>this out? Where I'm going to live a double life.

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<v Speaker 2>When I told her I was gay, she said, I've

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<v Speaker 2>I have to rethink everything about what I have been

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<v Speaker 2>thinking and what I think I love and how I love.

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<v Speaker 1>Every Screenwtter knows that story always ends the same way

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<v Speaker 1>on television.

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<v Speaker 2>When the gay guy reveals to the female that he's

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<v Speaker 2>that this is what he is and he loves what

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<v Speaker 2>he loves. He is banished and punished and she is

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<v Speaker 2>the victim.

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<v Speaker 1>But Janet wasn't the victim. They all became best friends again,

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<v Speaker 1>and David and Max realized there was another way to

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<v Speaker 1>do the story of the gay man and the straight

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<v Speaker 1>woman who loved each other very much. The result was

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<v Speaker 1>I'm so excited, me and you, You.

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<v Speaker 2>And me with the perfect dame team, Will and Grace.

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<v Speaker 4>This sounds weird, Grace and Will, Now that sounds like

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<v Speaker 4>the thing.

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<v Speaker 1>Will and Grace. It ran on NBC for eleven seasons,

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<v Speaker 1>starting in nineteen ninety eight as part of NBC's vaunted

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<v Speaker 1>Must See TV on Thursday nights. The character Will in

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<v Speaker 1>Will and Grace was a lawyer. Grace was an interior designer.

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<v Speaker 1>They shared an apartment in New York City, with constant

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<v Speaker 1>interruptions from Grace's assistant, the irrepressible Karen.

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<v Speaker 5>There, what can I do?

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<v Speaker 3>How can I help?

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<v Speaker 6>What are we drinking?

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<v Speaker 1>And Will's friend Jack, who functioned as the ID to

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<v Speaker 1>Will's super ego.

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<v Speaker 3>Can't stay for lunch.

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<v Speaker 1>I'm just gonna grab some money out of your wallet

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<v Speaker 1>so I can grab a sandwich in a new sweater. Later,

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<v Speaker 1>together they argued, started relationships, ended relationships, kissed each other

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<v Speaker 1>in endless comedic combinations. The whole Merry Go Round set

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<v Speaker 1>in motion by the premise laid down in the very

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<v Speaker 1>first episode, Grace is about to get married and her

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<v Speaker 1>best friend Will talks her out of it. With her

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<v Speaker 1>groom waiting at the altar, she and Will go to

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<v Speaker 1>a bar to drown her sorrows. She's still in her

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<v Speaker 1>wedding dress and the patrons at the bar start egging.

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<v Speaker 2>Them on, tell us to your lovely new bron.

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<v Speaker 1>Will and Grace look at each other make up, valves

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<v Speaker 1>in the moment and think maybe this could work. Will

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<v Speaker 1>gets caught up in the moment, tries kissing grace, hoping

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<v Speaker 1>sparks will fly, Sparks do not fly, and with an

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<v Speaker 1>obstacle like that, love story can go on forever. David

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<v Speaker 1>Cohen came from a showbiz family. His father, Alan Buzz Cohen,

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<v Speaker 1>was a writer and producer on The Carol Burnett Show.

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<v Speaker 4>His metier was variety specials throughout the seventies and eighties

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<v Speaker 4>and nineties that any variety special that was on there

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<v Speaker 4>was a good chance he was the writer on it.

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<v Speaker 2>But you should know the night that David and I

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<v Speaker 2>won the Emmy for Best Show and we got on

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<v Speaker 2>the phone with Buzz from the back of the limo,

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<v Speaker 2>Buzz said to us, you know, all you have to

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<v Speaker 2>do is win twenty four more and then you have

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<v Speaker 2>my record being.

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<v Speaker 1>There ended up being multiple Cohens in television, including David's

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<v Speaker 1>sister Jenji, who wrote for shows like Sex in the

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<v Speaker 1>City and The Gilmore Girls before going on to create

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<v Speaker 1>the Showtime series Weeds and the Netflix show Oranges and

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<v Speaker 1>New Black.

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<v Speaker 7>I'll goot you, Blondie, what'd you do?

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<v Speaker 4>Aren't you not supposed to ask that question. You read that,

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<v Speaker 4>you're not supposed to ask that You read that.

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<v Speaker 7>Were you studied for prison.

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<v Speaker 1>When people refer to the current era of television as

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<v Speaker 1>the Golden Age, they're referring to shows like Orange Is

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<v Speaker 1>the New Black. It could only be made by streamers

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<v Speaker 1>like Netflix or HBO or Apple TV. It was edgy

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<v Speaker 1>and unflinching. It had the first major transgender character on television,

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<v Speaker 1>played by Laverne Cox. Multiple realistic lesbian relationships.

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<v Speaker 8>Tell us what's different about or what was different about

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<v Speaker 8>pitching for Netflix.

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<v Speaker 9>What's awesome about Netflix is they not only say yes,

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<v Speaker 9>they say yes and shoot a whole season.

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<v Speaker 1>Jenji Cohen was invited to speak on a panel at

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<v Speaker 1>a Vanity Fair conference.

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<v Speaker 9>They eliminate the pilot process, which is so wasteful.

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<v Speaker 1>Normally in television, the people with an idea for a

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<v Speaker 1>show make a test episode first, a pilot, which is

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<v Speaker 1>then critiqued and massaged and shown to focus groups while

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<v Speaker 1>the network figures out whether it wants to say yes

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<v Speaker 1>to a full season. Netflix just listened to Jeni Cohan's

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<v Speaker 1>pitch for Orange Is the New Black and said, go

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<v Speaker 1>for it. Give the story as much time as it needs.

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<v Speaker 9>You're not limited to everything in the kitchen sink in

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<v Speaker 9>one hour. And when you go into a room and say, yeah,

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<v Speaker 9>make go make thirteen hours of that, that's a dream

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<v Speaker 9>come true.

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<v Speaker 1>Jen Cohen's show represents the new paradigm in prestige TV.

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<v Speaker 1>Give the creator what they want now. Compare Genji's experience

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<v Speaker 1>with what her brother David went through back in the

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<v Speaker 1>nineteen nineties when the show that would become Will and

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<v Speaker 1>Grace was still in development. In the late nineteen nineties,

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<v Speaker 1>Netflix was just a little startup sending out DVDs by mail.

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<v Speaker 1>Television was dominated by the old line broadcast networks NBC, ABC, CBS,

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<v Speaker 1>and Fox. Max and David first had to sell their

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<v Speaker 1>show idea to Larren Littlefield, the head of the entertainment

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<v Speaker 1>division at NBC, and they hedge their bets.

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<v Speaker 7>Max and David come in with a pitch, and their

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<v Speaker 7>pitch was a large ensemble comedy. And then at the

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<v Speaker 7>very end there were like the Will and Grace characters

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<v Speaker 7>over here in the corner, and I was like, stop,

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<v Speaker 7>wait a second, that's the show, Like, that's the core

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<v Speaker 7>of the show. Put that relationship front and center. That's

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<v Speaker 7>what I want to see of course, Max and David said, well, look,

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<v Speaker 7>we'd love to do that show, but are you going

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<v Speaker 7>to put that on television?

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<v Speaker 1>Good question because this was NBC, a very staid, old

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<v Speaker 1>school television network, and one step up from Warren Littlefield

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<v Speaker 1>was his very staid boss, Don Olmeyer.

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<v Speaker 7>Then we get to Don Olmeyer going, you did what

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<v Speaker 7>and I said, yeah, it's a script. Most scripts don't work,

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<v Speaker 7>you know, it's just it's development. And I just brushed

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<v Speaker 7>him off. I wouldn't engage in the discussion of the

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<v Speaker 7>right or wrong.

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<v Speaker 1>Did he think this is not a good idea because

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<v Speaker 1>it's not commercial or did he think I done all

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<v Speaker 1>my are heavy personal objection to that kind of a show.

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<v Speaker 7>I think his primary concern was we will never get

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<v Speaker 7>advertisers to go into this. We are a broadcast network.

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<v Speaker 7>Our revenue is based upon advertising, and advertisers historically are

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<v Speaker 7>not groundbreakers, and advertisers will reject this, and this is bad,

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<v Speaker 7>a bad idea.

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<v Speaker 1>Don't do it. A show with a gay man at

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<v Speaker 1>the center on national TV. Littlefield and his screenwriters had

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<v Speaker 1>a big obstacle. Now they had to find a way

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<v Speaker 1>around it. For the first several decades of its existence,

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<v Speaker 1>American television was in the grip of what is commonly

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<v Speaker 1>called mainstreaming. That's a term coined by the Hungarian born

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<v Speaker 1>scholar George Gebner, who for twenty five years headed the

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<v Speaker 1>Annenburg School for Communication at the University of Pennsylvania. Gerbner

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<v Speaker 1>was fascinated by American television in the nineteen sixties and

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<v Speaker 1>nineteen seventies, when the limited number of options on television

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<v Speaker 1>meant that a hit show could command huge audiences. Take

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<v Speaker 1>the Western show Gunsmoke, which in the nineteen sixties was

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<v Speaker 1>the most popular program on television. It would routinely be

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<v Speaker 1>watched by forty percent of the households in America. With

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<v Speaker 1>the TV, you could sit next to a random person

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<v Speaker 1>on a bus the morning after Gunsmoke came on and say,

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<v Speaker 1>without further introduction, could you believe that part where Matt

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<v Speaker 1>Dillon shot that guy? And the person sitting next to

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<v Speaker 1>you would know exactly what you were talking about. George

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<v Speaker 1>Gubner said that kind of shared experience made television like

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<v Speaker 1>a giant church where the same message was preached night

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<v Speaker 1>after night.

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<v Speaker 10>It is comparable to a new religion, not to another medium.

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<v Speaker 10>It's a total symbolic environment that includes art, science, government,

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<v Speaker 10>every all parts of knowledge, and that is steady, It

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<v Speaker 10>is consistent, it is repetitive, and it is used as

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<v Speaker 10>a ritual.

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<v Speaker 1>Mainstreaming was what happened to those who worshiped in TV's

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<v Speaker 1>giant church. So take a hot button issue from the

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<v Speaker 1>late seventies or early eighties, like school busing the forced

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<v Speaker 1>integration of public schools. Conservatives hated bussing. Liberals were much

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<v Speaker 1>more likely to be in favor of it. Moderates were

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<v Speaker 1>in the middle, which is what you would expect. But

0:14:18.436 --> 0:14:21.876
<v Speaker 1>one of Gerbner's colleagues at the University of Pennsylvania, Larry Gross,

0:14:22.196 --> 0:14:25.476
<v Speaker 1>took polling data about bussing and broke it down according

0:14:25.636 --> 0:14:29.676
<v Speaker 1>to how much TV people watched. Gross found that among

0:14:29.756 --> 0:14:34.876
<v Speaker 1>heavy TV viewers, the differences started to disappear. Conservatives became

0:14:34.916 --> 0:14:37.996
<v Speaker 1>a little more in favor of bussing, liberals a little

0:14:38.036 --> 0:14:43.156
<v Speaker 1>less in favor. Television viewing brought Americans closer together over time.

0:14:43.596 --> 0:14:45.036
<v Speaker 1>That's mainstreaming.

0:14:45.996 --> 0:14:50.516
<v Speaker 3>Democrats or Republicans or people who say they're liberal, the

0:14:50.596 --> 0:14:52.916
<v Speaker 3>more television they watched, the more likely they are to

0:14:52.956 --> 0:14:53.716
<v Speaker 3>say they're moderate.

0:14:54.636 --> 0:14:57.356
<v Speaker 1>Larry Gross says, how much TV you watch says as

0:14:57.436 --> 0:14:59.436
<v Speaker 1>much about you as who you voted for.

0:15:00.196 --> 0:15:03.996
<v Speaker 3>It predicts incredibly powerfully. If you watch a lot of television,

0:15:04.036 --> 0:15:06.796
<v Speaker 3>you're mal likely to say you're moderate, whatever your other

0:15:06.916 --> 0:15:07.276
<v Speaker 3>views are.

0:15:07.756 --> 0:15:11.076
<v Speaker 1>The moderating effect of TV viewing, in turn, has a

0:15:11.116 --> 0:15:14.796
<v Speaker 1>moderating effect on the people making television, because if you

0:15:14.876 --> 0:15:17.196
<v Speaker 1>are competing to be the show that the majority of

0:15:17.236 --> 0:15:19.516
<v Speaker 1>the country is watching, you have to make a show

0:15:19.716 --> 0:15:25.396
<v Speaker 1>that's acceptable to the majority of the country. So this

0:15:25.676 --> 0:15:28.516
<v Speaker 1>is what was going on at NBC in the late nineties.

0:15:31.076 --> 0:15:34.356
<v Speaker 1>When the network executive don Olmyer heard the pitch for

0:15:34.396 --> 0:15:37.836
<v Speaker 1>Will and Grace, he heard an idea that was too

0:15:37.916 --> 0:15:41.036
<v Speaker 1>far from the middle the mainstream. It was not a

0:15:41.116 --> 0:15:44.996
<v Speaker 1>television show as people like him understood television to be

0:15:45.116 --> 0:15:51.076
<v Speaker 1>at the time. David Cohen and Max Mutchnik would have

0:15:51.156 --> 0:15:54.596
<v Speaker 1>to moderate it. They start with the casting choices for

0:15:54.636 --> 0:15:58.996
<v Speaker 1>the pilot. They cast Eric McCormick. McCormick in real life

0:15:59.156 --> 0:16:03.396
<v Speaker 1>is straight, conventionally handsome Will his character is a lawyer,

0:16:03.476 --> 0:16:07.036
<v Speaker 1>a corporate lawyer, not a profession according to the stereotypes

0:16:07.076 --> 0:16:09.036
<v Speaker 1>of the late nineties that coded is gay.

0:16:09.636 --> 0:16:13.116
<v Speaker 2>That was also a thing that we did very deliberately

0:16:13.476 --> 0:16:17.556
<v Speaker 2>was to show the world. In casting Eric, we had

0:16:17.596 --> 0:16:19.356
<v Speaker 2>to do that. We had to make sure that that

0:16:20.196 --> 0:16:23.716
<v Speaker 2>type of guy was playing this part that.

0:16:23.836 --> 0:16:26.636
<v Speaker 1>He could be. In other words, he was conceivable as

0:16:26.636 --> 0:16:27.316
<v Speaker 1>a straight man.

0:16:29.356 --> 0:16:30.116
<v Speaker 11>This is some Sorry.

0:16:30.156 --> 0:16:33.036
<v Speaker 2>Maybe I don't wear my sexuality like a sash and

0:16:33.076 --> 0:16:35.316
<v Speaker 2>a tiara the way Jack does, but I am willing

0:16:35.356 --> 0:16:37.196
<v Speaker 2>to put my gainness up against anybody's.

0:16:38.556 --> 0:16:41.036
<v Speaker 3>Yeah, he passed to use a word of today.

0:16:41.316 --> 0:16:44.956
<v Speaker 2>You know, he was able to do that, and that

0:16:45.076 --> 0:16:46.036
<v Speaker 2>just made it safe.

0:16:46.596 --> 0:16:49.516
<v Speaker 1>The casting of Will was a moderating choice, and so

0:16:49.676 --> 0:16:51.836
<v Speaker 1>too was the way the topic of sex was handled

0:16:51.836 --> 0:16:52.316
<v Speaker 1>on the show.

0:16:52.716 --> 0:16:54.556
<v Speaker 2>Am I allowed to use swear words?

0:16:54.796 --> 0:16:56.356
<v Speaker 3>Yes? Yeah.

0:16:56.396 --> 0:17:02.156
<v Speaker 2>A very famous director, Joel Schumacher, summed it up best. Naturally,

0:17:02.236 --> 0:17:04.716
<v Speaker 2>we were having dinner at the foot of Joel's bed

0:17:04.916 --> 0:17:08.116
<v Speaker 2>while he brushed his hair and he was baking Batman.

0:17:08.196 --> 0:17:08.716
<v Speaker 2>At the time.

0:17:09.316 --> 0:17:12.116
<v Speaker 1>Max's dinner companion mentioned the show that Max had pitched

0:17:12.156 --> 0:17:16.036
<v Speaker 1>to NBC Will and Grace. Quick side note, you may

0:17:16.076 --> 0:17:19.476
<v Speaker 1>have noticed an explicit label on this episode. Well, we

0:17:19.556 --> 0:17:23.676
<v Speaker 1>have Joel Schumacher to thank for that. Children cover your ears.

0:17:27.156 --> 0:17:31.116
<v Speaker 2>He looked up and said, just make sure whatever you do,

0:17:31.596 --> 0:17:33.756
<v Speaker 2>you don't make the show too butt fucky.

0:17:34.436 --> 0:17:35.836
<v Speaker 4>That's not what people want to think about.

0:17:36.036 --> 0:17:41.796
<v Speaker 2>And he was really hitting something that was so real

0:17:42.116 --> 0:17:46.636
<v Speaker 2>and it is so true and we kind of knew it.

0:17:46.716 --> 0:17:50.676
<v Speaker 2>I'll let them suspend their beliefs while they watched this

0:17:50.756 --> 0:17:52.996
<v Speaker 2>show and this fantasy, but I need them to know

0:17:53.396 --> 0:17:57.876
<v Speaker 2>when that character goes off the air at eight thirty,

0:17:58.116 --> 0:18:01.716
<v Speaker 2>that actor is not going home and having anal.

0:18:01.476 --> 0:18:08.876
<v Speaker 1>Sex casting mainstreamed content mainstreamed. Then comes the choice of

0:18:08.876 --> 0:18:13.636
<v Speaker 1>a They picked Jimmy Burrows, the famous Jimmy Burrows, who

0:18:13.676 --> 0:18:17.356
<v Speaker 1>co created the show Cheers and who directed episodes of

0:18:17.476 --> 0:18:21.356
<v Speaker 1>virtually every sitcom from the nineteen seventies. On Phyllis wrote

0:18:21.356 --> 0:18:25.156
<v Speaker 1>a third Rock Friends Fraser Jimmy Burrows is as straight

0:18:25.196 --> 0:18:27.876
<v Speaker 1>down the middle as you can get. To Warren Littlefield,

0:18:28.156 --> 0:18:30.756
<v Speaker 1>he was the median strip on Hollywood Boulevard.

0:18:31.436 --> 0:18:34.436
<v Speaker 7>I said to Don Olmeyer, Hey, you know that script

0:18:34.556 --> 0:18:37.516
<v Speaker 7>that you know you had a problem with whatever, you know,

0:18:38.156 --> 0:18:40.956
<v Speaker 7>it's really good. We love it. It's on your desk,

0:18:41.036 --> 0:18:43.356
<v Speaker 7>it's in your en file. We're going to make it

0:18:43.796 --> 0:18:47.356
<v Speaker 7>and Jimmy Burrows is going to direct it. And that

0:18:47.556 --> 0:18:51.476
<v Speaker 7>was kind of like a wall that Don didn't quite

0:18:51.556 --> 0:18:52.436
<v Speaker 7>know what to do with.

0:18:53.476 --> 0:18:57.476
<v Speaker 1>So Littlefield brings in Jimmy Burrows, mister moderation, and mister

0:18:57.596 --> 0:19:01.836
<v Speaker 1>Moderation naturally moderates the show still further. Here he is

0:19:01.916 --> 0:19:04.076
<v Speaker 1>in an interview with the Television Academy.

0:19:04.756 --> 0:19:10.596
<v Speaker 11>I know how difficult homosexuality would be, too, Eric, so

0:19:11.196 --> 0:19:13.356
<v Speaker 11>I tell Max and David, I think we should try

0:19:13.436 --> 0:19:16.356
<v Speaker 11>the first year to make America believe that Will's going

0:19:16.436 --> 0:19:22.196
<v Speaker 11>to recant and marry Grace, because that's what the show is.

0:19:22.276 --> 0:19:25.756
<v Speaker 11>The show is a relationship, a sexual relationship with any sex.

0:19:26.556 --> 0:19:32.796
<v Speaker 1>They filmed the pilot. One final obstacle remains Bob Wright,

0:19:33.356 --> 0:19:36.316
<v Speaker 1>head of the whole NBC network. Bob Wright is a

0:19:36.356 --> 0:19:40.516
<v Speaker 1>staunch Republican. Grew up Catholic on Long Island public school kid.

0:19:40.836 --> 0:19:43.556
<v Speaker 1>Started out as a lawyer at General Electric, later worked

0:19:43.556 --> 0:19:46.556
<v Speaker 1>in their plastics division. He is a house in Palm Beach.

0:19:47.236 --> 0:19:51.556
<v Speaker 1>He's president of the Palm Beach Civic Association. Bob Bright's

0:19:51.596 --> 0:19:54.516
<v Speaker 1>idea of a radical act is doing a donut in

0:19:54.596 --> 0:19:56.916
<v Speaker 1>his golf cart in the parking lot of the Palm

0:19:56.916 --> 0:19:59.836
<v Speaker 1>Beach Country Club. In the end, it doesn't matter what

0:20:00.036 --> 0:20:03.476
<v Speaker 1>anyone else at NBC thinks about Will and Grace. The

0:20:03.516 --> 0:20:05.596
<v Speaker 1>only way to show is going to get on the

0:20:05.636 --> 0:20:10.076
<v Speaker 1>air is if Bob Wright says, yes, Bob Wright is

0:20:10.116 --> 0:20:15.276
<v Speaker 1>your mainstreaming test. Bob Wright hops in the company jet

0:20:15.436 --> 0:20:17.916
<v Speaker 1>and flies out to Los Angeles from New York for

0:20:17.996 --> 0:20:20.916
<v Speaker 1>a special screening of the Will and Grace pilot episode

0:20:21.076 --> 0:20:24.196
<v Speaker 1>thirty five, forty people in the room. The show's future

0:20:24.236 --> 0:20:24.916
<v Speaker 1>is in the balance.

0:20:25.356 --> 0:20:29.556
<v Speaker 7>The lights come up after the screening, the room is quiet.

0:20:29.916 --> 0:20:35.316
<v Speaker 7>Donald Meyer's there, and Bob Wright goes, that's the best

0:20:35.316 --> 0:20:37.156
<v Speaker 7>thing we've ever had our logo on.

0:20:38.556 --> 0:20:40.596
<v Speaker 1>Wait, are you kidding me? Bob Wright said that.

0:20:40.716 --> 0:20:43.676
<v Speaker 7>Bob Wright said that, so, I of course was like

0:20:44.396 --> 0:20:48.676
<v Speaker 7>game over, Like, Don's not going to do anything. No

0:20:48.676 --> 0:20:50.516
<v Speaker 7>one's going to put up a wall. We own it,

0:20:51.276 --> 0:20:56.276
<v Speaker 7>we love it. And the number one guy just put

0:20:56.396 --> 0:20:59.876
<v Speaker 7>his seal of approval. I'm like, that's it. We're putting

0:20:59.876 --> 0:21:00.516
<v Speaker 7>it on the air.

0:21:04.236 --> 0:21:06.276
<v Speaker 1>When Will and Grace first made it on the air,

0:21:06.756 --> 0:21:09.996
<v Speaker 1>it was roundly criticized by gay and lesbian groups and

0:21:10.036 --> 0:21:13.436
<v Speaker 1>television critics too, all pointing out the ways in which

0:21:13.476 --> 0:21:17.196
<v Speaker 1>the show's depiction of gay life was compromised in order

0:21:17.236 --> 0:21:19.636
<v Speaker 1>to please the Don Ol Myers and Bob Wright's of

0:21:19.636 --> 0:21:22.516
<v Speaker 1>the world, like the fact that this was a show

0:21:22.516 --> 0:21:24.516
<v Speaker 1>about gay men in New York City in the late

0:21:24.596 --> 0:21:28.436
<v Speaker 1>nineteen nineties and there was no mention of HIV none.

0:21:28.996 --> 0:21:32.196
<v Speaker 4>We could never quite crack a story where that was

0:21:32.236 --> 0:21:36.676
<v Speaker 4>going to be genuinely funny coming from these characters.

0:21:37.196 --> 0:21:39.756
<v Speaker 1>Funny was their way of staying right in the middle.

0:21:40.316 --> 0:21:43.036
<v Speaker 2>I always thought that we needed to approach all of

0:21:43.076 --> 0:21:46.476
<v Speaker 2>the gay stuff in the same way that I approached

0:21:46.476 --> 0:21:49.996
<v Speaker 2>coming out to my family, with love and with sensitivity

0:21:50.276 --> 0:21:53.596
<v Speaker 2>and with caring about the way that the people that

0:21:53.636 --> 0:21:55.876
<v Speaker 2>I was giving this new information to were going to

0:21:55.916 --> 0:21:59.636
<v Speaker 2>receive it. This bothered a lot of people, and I

0:21:59.716 --> 0:22:03.476
<v Speaker 2>understand that, but by a lot of people, meaning you know,

0:22:03.956 --> 0:22:08.396
<v Speaker 2>organizations like GLAD and you know activists and act up.

0:22:08.716 --> 0:22:10.996
<v Speaker 2>They just thought it was bullshit and we were soft

0:22:11.036 --> 0:22:11.556
<v Speaker 2>peddling it.

0:22:11.996 --> 0:22:16.916
<v Speaker 4>I think another another thing is that you know, at

0:22:16.916 --> 0:22:21.716
<v Speaker 4>no point we were trying to you know, get idea

0:22:22.476 --> 0:22:27.196
<v Speaker 4>or promulgate some ideology. Ever, it was always what would

0:22:27.236 --> 0:22:29.476
<v Speaker 4>this person that we knew, What would Max do in

0:22:29.476 --> 0:22:32.516
<v Speaker 4>this situation, what would Janet do in this situation? There

0:22:32.596 --> 0:22:36.556
<v Speaker 4>was never We were never thinking in terms from the

0:22:36.596 --> 0:22:37.156
<v Speaker 4>outside in.

0:22:37.796 --> 0:22:42.796
<v Speaker 2>We're basically from an show business background. Our families come

0:22:42.836 --> 0:22:46.996
<v Speaker 2>from this. It's a trade. It was the trade and

0:22:47.236 --> 0:22:50.556
<v Speaker 2>the town that we grew up in, and we understand

0:22:51.356 --> 0:22:54.796
<v Speaker 2>uh the work aspect of it, how to survive. And

0:22:54.836 --> 0:22:58.836
<v Speaker 2>because of all of that, we knew our job. Our

0:22:58.916 --> 0:23:01.796
<v Speaker 2>number one job was to entertain the largest number of

0:23:01.836 --> 0:23:05.316
<v Speaker 2>people we could every week. That was the job.

0:23:06.676 --> 0:23:13.756
<v Speaker 1>That was the job. But what about Jenji Cohen, David's sister.

0:23:14.556 --> 0:23:17.316
<v Speaker 1>She never had to ask Netflix the question, are you

0:23:17.396 --> 0:23:20.316
<v Speaker 1>going to put oranges in New Black on television? She

0:23:20.396 --> 0:23:23.516
<v Speaker 1>never had to bring in mister moderation. She never had

0:23:23.556 --> 0:23:29.676
<v Speaker 1>to avoid taboo topics. Netflix love that she explored taboo topics. Now,

0:23:29.876 --> 0:23:32.556
<v Speaker 1>the obvious response here is to say, why would we

0:23:32.596 --> 0:23:35.116
<v Speaker 1>want to go back from Geni's world, to her brothers,

0:23:35.476 --> 0:23:39.396
<v Speaker 1>to the compromises and sacrifices. Netflix and all the other

0:23:39.436 --> 0:23:42.756
<v Speaker 1>streamers have brought us an explosion of quality and choice.

0:23:43.316 --> 0:23:48.236
<v Speaker 1>Television has never been better. But this is why we

0:23:48.316 --> 0:23:52.516
<v Speaker 1>do thought experiments to consider the possibility that what we

0:23:52.716 --> 0:24:07.276
<v Speaker 1>think of as obvious might be wrong. Television, like any medium,

0:24:07.636 --> 0:24:10.556
<v Speaker 1>has a set of implicity storytelling rules.

0:24:10.756 --> 0:24:13.716
<v Speaker 6>It is the case generally that television chooses to introduce

0:24:13.756 --> 0:24:16.116
<v Speaker 6>controversial issues, for instance, through comedy.

0:24:16.916 --> 0:24:20.796
<v Speaker 1>That's Bonnie Dow who teaches at Vanderbilt University, and too

0:24:20.796 --> 0:24:24.036
<v Speaker 1>many years ago, back in the glory days of broadcast television,

0:24:24.076 --> 0:24:28.396
<v Speaker 1>Dominance wrote a brilliant paper about the norms of television.

0:24:28.796 --> 0:24:32.716
<v Speaker 6>The same thing is true with depictions of gay characters

0:24:32.996 --> 0:24:35.516
<v Speaker 6>is that they show up in sitcoms, right, which are

0:24:35.556 --> 0:24:38.436
<v Speaker 6>these thirty minute vehicles in which a problem is introduced

0:24:38.516 --> 0:24:40.356
<v Speaker 6>and then the problem is solved by the end of

0:24:40.356 --> 0:24:42.916
<v Speaker 6>the episode. And it's a very comforting form. It's very funny,

0:24:43.516 --> 0:24:46.156
<v Speaker 6>and it allows for something to be treated lightly.

0:24:46.916 --> 0:24:51.716
<v Speaker 1>Daw identified four rules, let's call them Dow's rules. Rule one,

0:24:52.116 --> 0:24:55.236
<v Speaker 1>a gay character cannot be the lead in any story.

0:24:55.916 --> 0:24:59.556
<v Speaker 1>They can only be secondary characters whose gayness is an

0:24:59.596 --> 0:25:01.076
<v Speaker 1>issue that creates resolution.

0:25:01.916 --> 0:25:06.836
<v Speaker 6>The narratives tend to be about how their revelation about

0:25:06.876 --> 0:25:11.556
<v Speaker 6>their sexuality affects their relationship with straight characters, friends and family,

0:25:11.796 --> 0:25:16.156
<v Speaker 6>co workers, and how they are and how they become

0:25:16.196 --> 0:25:18.916
<v Speaker 6>a sort of problem that has to be solved.

0:25:19.676 --> 0:25:23.076
<v Speaker 1>Rule number two, it's all about the straight people. Rule

0:25:23.116 --> 0:25:28.356
<v Speaker 1>number three. Gay characters don't associate with other gay people.

0:25:28.516 --> 0:25:30.956
<v Speaker 6>So they tend not to have gay friends. They tend

0:25:30.956 --> 0:25:33.876
<v Speaker 6>not to go to gay events, their gayness becomes this

0:25:33.956 --> 0:25:35.596
<v Speaker 6>solely personal thing.

0:25:36.116 --> 0:25:36.356
<v Speaker 11>Right.

0:25:36.836 --> 0:25:39.956
<v Speaker 6>And then finally, which is related to the thing that

0:25:39.996 --> 0:25:44.396
<v Speaker 6>I just said, you rarely ever see or saw back

0:25:44.396 --> 0:25:48.156
<v Speaker 6>in the day depictions of gay desire or gay sex.

0:25:48.716 --> 0:25:48.916
<v Speaker 5>Right.

0:25:48.996 --> 0:25:52.276
<v Speaker 6>So these were people for whom the whole point really

0:25:52.636 --> 0:25:54.996
<v Speaker 6>was the whole point of their identity. The way it

0:25:55.036 --> 0:25:58.876
<v Speaker 6>was depicted was that they were sexually interested in their

0:25:58.916 --> 0:26:04.436
<v Speaker 6>same gender. But yet you actually didn't see that being enacted.

0:26:05.236 --> 0:26:07.676
<v Speaker 1>In her essay, Doubt talks a lot about the sitcom

0:26:07.796 --> 0:26:11.956
<v Speaker 1>Ellen starting to meeting Ellen DeGeneres. In the show's fourth season,

0:26:12.316 --> 0:26:14.916
<v Speaker 1>Ellen comes out as gay, which was considered to be

0:26:15.196 --> 0:26:17.196
<v Speaker 1>this epic moment in social progress.

0:26:18.396 --> 0:26:23.076
<v Speaker 6>When you put one of these taboo topics on to

0:26:23.236 --> 0:26:26.796
<v Speaker 6>prime time, people act as though the entire difficulty has

0:26:26.836 --> 0:26:29.276
<v Speaker 6>been solved, Like, we used to be homophobic, we used

0:26:29.276 --> 0:26:32.516
<v Speaker 6>to not represent GLBTQ characters. Now we have Ellen, and

0:26:32.556 --> 0:26:35.996
<v Speaker 6>everything's fine. Right, It is sort of the narrative, and

0:26:36.036 --> 0:26:38.196
<v Speaker 6>that's not true, right, That's just not true. There's a

0:26:38.236 --> 0:26:39.436
<v Speaker 6>lot more work to be done.

0:26:39.716 --> 0:26:44.036
<v Speaker 1>The film historian Vito Russo once surveyed thirty two Hollywood

0:26:44.036 --> 0:26:47.956
<v Speaker 1>movies from the sixties and seventies that had major gay characters.

0:26:48.516 --> 0:26:53.476
<v Speaker 1>Eighteen of those characters were murdered, thirteen committed suicide, and

0:26:53.596 --> 0:26:58.196
<v Speaker 1>one was castrated. Ellen was definitely a step up from that.

0:26:58.836 --> 0:27:02.796
<v Speaker 1>But Ellen left all the other rules intact, her identity

0:27:02.996 --> 0:27:05.476
<v Speaker 1>a problem to be solved. I mean, just listen to

0:27:05.516 --> 0:27:07.836
<v Speaker 1>Ellen's struggle as she comes out to her friend Susan.

0:27:08.196 --> 0:27:10.876
<v Speaker 4>I mean, why can't I just see the truth? I mean,

0:27:10.916 --> 0:27:11.636
<v Speaker 4>be who I am.

0:27:11.756 --> 0:27:12.916
<v Speaker 9>I'm thirty five years old.

0:27:13.436 --> 0:27:14.876
<v Speaker 1>I'm so afraid to tell people.

0:27:14.876 --> 0:27:15.556
<v Speaker 6>I mean, I just.

0:27:17.236 --> 0:27:19.436
<v Speaker 4>Susan, I'm gay.

0:27:24.076 --> 0:27:27.556
<v Speaker 1>Ellen was just baby Steps. But do you know what

0:27:27.636 --> 0:27:32.236
<v Speaker 1>show wasn't Baby Steps? Will and Grace. That's the truth

0:27:32.476 --> 0:27:35.916
<v Speaker 1>that so many critics missed. Yes, Getting Will and Grace

0:27:35.956 --> 0:27:39.436
<v Speaker 1>greenlit at NBC meant that the character Will had to

0:27:39.476 --> 0:27:42.516
<v Speaker 1>be essentially a straight guy who just claimed to be gay,

0:27:43.116 --> 0:27:46.556
<v Speaker 1>and the screenwriters had to spend a full season pretending

0:27:46.636 --> 0:27:50.036
<v Speaker 1>that Will and Grace might eventually get together. Gay characters

0:27:50.196 --> 0:27:53.836
<v Speaker 1>could kiss, but not much else, and HIV could never

0:27:53.916 --> 0:27:56.756
<v Speaker 1>come up at all, even though HIV was the central

0:27:56.796 --> 0:28:00.036
<v Speaker 1>issue in gay life in the nineteen nineties. Will and

0:28:00.076 --> 0:28:05.596
<v Speaker 1>Grace drove activists crazy, but they missed the point beneath

0:28:05.676 --> 0:28:11.356
<v Speaker 1>that moderate exterior, Will and Grace was deeply subversive because

0:28:11.396 --> 0:28:17.156
<v Speaker 1>it broke every one of DAW's rules. Gay character is

0:28:17.236 --> 0:28:18.236
<v Speaker 1>central to the narrative.

0:28:18.756 --> 0:28:21.756
<v Speaker 11>Check, Fyi, folks, most people that meet me do not

0:28:21.836 --> 0:28:22.596
<v Speaker 11>know that I am gay.

0:28:22.916 --> 0:28:24.836
<v Speaker 4>Jack, blind and deaf people.

0:28:24.596 --> 0:28:25.516
<v Speaker 11>Know you're gay.

0:28:27.916 --> 0:28:32.876
<v Speaker 1>Homosexuality not a problem to be solved. Check Am I

0:28:32.956 --> 0:28:33.796
<v Speaker 1>a bad gay man?

0:28:33.996 --> 0:28:34.276
<v Speaker 11>Yes?

0:28:36.036 --> 0:28:37.556
<v Speaker 2>How can you answer that so easily?

0:28:38.076 --> 0:28:39.996
<v Speaker 11>Because yesterday when I saw that you didn't leave me

0:28:40.036 --> 0:28:43.236
<v Speaker 11>any milk for my coffee, I remember saying bad gay.

0:28:43.156 --> 0:28:49.476
<v Speaker 1>In gay people hanging out with other gay people.

0:28:50.116 --> 0:28:52.916
<v Speaker 6>Check have you asked anyone to dance? Have you talked

0:28:52.956 --> 0:28:53.636
<v Speaker 6>to anybody?

0:28:53.916 --> 0:28:54.836
<v Speaker 4>Have you done anything?

0:28:57.236 --> 0:28:59.076
<v Speaker 11>Yeah? Like everyone's judging me.

0:28:59.836 --> 0:29:00.836
<v Speaker 5>Well, of course they are at.

0:29:00.716 --> 0:29:05.876
<v Speaker 1>The gay bar acknowledgment of gay desire. Check especially when

0:29:05.956 --> 0:29:08.116
<v Speaker 1>Jack gets going here he is with Grace.

0:29:08.756 --> 0:29:09.716
<v Speaker 4>Oh, have be useful.

0:29:09.716 --> 0:29:11.956
<v Speaker 2>Help the man standing behind him with the big package.

0:29:12.636 --> 0:29:19.196
<v Speaker 8>Grace, don't tease me? Well, Gray Sadler design, I'll sign

0:29:19.236 --> 0:29:24.756
<v Speaker 8>both just your names for I don't need your phone number.

0:29:31.956 --> 0:29:34.956
<v Speaker 1>On the Thursday night lineup, just before Will and Grace

0:29:35.316 --> 0:29:39.036
<v Speaker 1>was friends, Friends didn't break any rules, nor did another

0:29:39.076 --> 0:29:43.556
<v Speaker 1>stalwart of NBC's famous Thursday Night Seinfeld. Friends in Seinfeld

0:29:43.756 --> 0:29:46.556
<v Speaker 1>are just variations on the theme of eccentric young white

0:29:46.556 --> 0:29:51.196
<v Speaker 1>people implausibly living in vast New York City apartments. Will

0:29:51.236 --> 0:29:53.836
<v Speaker 1>and Grace had eccentric people in a New York City

0:29:53.876 --> 0:29:57.596
<v Speaker 1>apartment where something radical is happening below the surface.

0:29:58.676 --> 0:30:01.476
<v Speaker 2>We knew that we had a win in the fact

0:30:01.516 --> 0:30:04.596
<v Speaker 2>that there was an out gay man at the center

0:30:04.676 --> 0:30:09.756
<v Speaker 2>of our show, and we were going to eventually, over time,

0:30:10.116 --> 0:30:11.876
<v Speaker 2>show a very, very full.

0:30:11.716 --> 0:30:14.636
<v Speaker 4>Life that people were choosing to identify with.

0:30:15.676 --> 0:30:18.516
<v Speaker 2>To answer your question, I mean that is how we

0:30:19.756 --> 0:30:24.116
<v Speaker 2>slowly fed this gay conspiracy to the American public.

0:30:24.956 --> 0:30:29.196
<v Speaker 1>Max is joking about gay conspiracy, of course, but only slightly.

0:30:29.996 --> 0:30:33.276
<v Speaker 1>Because what happens during the very same period that Will

0:30:33.316 --> 0:30:37.036
<v Speaker 1>and Grace is breaking all four rules, something shifts in

0:30:37.076 --> 0:30:41.436
<v Speaker 1>the culture. The idea that gay people are normal and

0:30:41.476 --> 0:30:44.516
<v Speaker 1>that we shouldn't be afraid of them starts to spread.

0:30:47.116 --> 0:30:49.716
<v Speaker 1>In the mid nineties, before Will and Grace, only a

0:30:49.756 --> 0:30:52.436
<v Speaker 1>quart of Americans were in favor of gay marriage. By

0:30:52.476 --> 0:30:55.036
<v Speaker 1>the time the show was over, that percentage of those

0:30:55.076 --> 0:30:58.636
<v Speaker 1>in favor of gay marriage had doubled. Now it's up

0:30:58.636 --> 0:31:02.916
<v Speaker 1>to more than seventy percent, and everyone moved in that direction,

0:31:03.316 --> 0:31:06.156
<v Speaker 1>young and old, black and white. A shift in public

0:31:06.196 --> 0:31:11.196
<v Speaker 1>opinion almost without parallel in American history. The idea of

0:31:11.276 --> 0:31:13.276
<v Speaker 1>gay marriage is mainstreamed.

0:31:15.036 --> 0:31:17.676
<v Speaker 12>I think Will and Grace probably did more to educate

0:31:17.716 --> 0:31:21.956
<v Speaker 12>the American public than almost anything anybody's ever done so far.

0:31:22.996 --> 0:31:25.356
<v Speaker 1>Do you remember Joe Biden's famous comment on Meet the

0:31:25.396 --> 0:31:29.156
<v Speaker 1>Press back in twenty twelve when he was Vice president.

0:31:29.516 --> 0:31:32.436
<v Speaker 12>And I think people fear that which is different. Now

0:31:32.476 --> 0:31:34.276
<v Speaker 12>they're beginning to understand.

0:31:34.516 --> 0:31:37.356
<v Speaker 1>He was right. Even people on the other side of

0:31:37.396 --> 0:31:40.836
<v Speaker 1>the gay marriage issue agreed. Listen to the former Republican

0:31:40.916 --> 0:31:44.156
<v Speaker 1>Senator Rick Santorum, a longtime opponent of gay rights.

0:31:44.756 --> 0:31:46.836
<v Speaker 4>Politics does not shape those issues.

0:31:48.676 --> 0:31:49.956
<v Speaker 3>Culture shapes those issues.

0:31:50.836 --> 0:31:51.236
<v Speaker 7>Could you go.

0:31:51.276 --> 0:31:52.116
<v Speaker 3>Indition of marriage?

0:31:52.116 --> 0:31:55.396
<v Speaker 8>Look at the sexual Revolution caused a big change in sexual.

0:31:55.076 --> 0:31:57.916
<v Speaker 3>More raising discuss but when it came to.

0:31:57.876 --> 0:31:59.916
<v Speaker 2>The issue of marriage.

0:32:01.036 --> 0:32:04.796
<v Speaker 8>And changing the definition of marriage, there was no change,

0:32:05.276 --> 0:32:08.596
<v Speaker 8>no zero for thirty years.

0:32:10.396 --> 0:32:14.036
<v Speaker 2>And then a television show came on the air called

0:32:14.036 --> 0:32:14.796
<v Speaker 2>Willem Grace.

0:32:21.756 --> 0:32:24.996
<v Speaker 1>Could a television show today change minds in the way

0:32:25.036 --> 0:32:28.796
<v Speaker 1>that Will and Grace changed minds? No, not a chance.

0:32:29.396 --> 0:32:32.076
<v Speaker 1>Will and Grace started in the late nineteen nineties, right

0:32:32.076 --> 0:32:33.956
<v Speaker 1>at the tail end of the Big Church era in

0:32:33.996 --> 0:32:38.276
<v Speaker 1>broadcast television. It had an audience. Will and Grace at

0:32:38.316 --> 0:32:41.796
<v Speaker 1>its peak had about seventeen and a half million viewers,

0:32:42.036 --> 0:32:45.156
<v Speaker 1>which translates to a rating of about twelve. I watched

0:32:45.196 --> 0:32:47.876
<v Speaker 1>Will and Grace all the time, so did everyone I knew.

0:32:48.756 --> 0:32:50.916
<v Speaker 1>If you were in your late twenties or thirties in

0:32:50.996 --> 0:32:53.596
<v Speaker 1>the early two thousands, you could sit down next to

0:32:53.636 --> 0:32:56.236
<v Speaker 1>another young stranger on a bus on a Friday morning

0:32:56.276 --> 0:32:59.276
<v Speaker 1>and say, can you believe that thing that Jack said

0:32:59.316 --> 0:33:02.316
<v Speaker 1>to Karen last night? That was the bargain you made

0:33:02.356 --> 0:33:06.236
<v Speaker 1>in the old television paradigm. You allowed Don Olmyer to

0:33:06.276 --> 0:33:09.116
<v Speaker 1>scale back your ambitions and push you into the middle,

0:33:09.916 --> 0:33:12.676
<v Speaker 1>but in return, you got to change the world to

0:33:12.836 --> 0:33:16.636
<v Speaker 1>reach people. I called up Brian Feuher to find out

0:33:16.716 --> 0:33:19.796
<v Speaker 1>what rating for a sitcom would make a network executive

0:33:19.836 --> 0:33:23.276
<v Speaker 1>happy today. Fure is a senior vice president at the

0:33:23.356 --> 0:33:26.796
<v Speaker 1>Nielsen Company, which has been providing ratings for the television

0:33:26.796 --> 0:33:28.276
<v Speaker 1>industry for decades.

0:33:29.036 --> 0:33:31.436
<v Speaker 5>I think if you get it at anything above a

0:33:31.516 --> 0:33:35.156
<v Speaker 5>five or three or four, that would be wildly successful.

0:33:35.996 --> 0:33:39.716
<v Speaker 1>Oh wow, So like a network executive today. Having a

0:33:39.756 --> 0:33:43.276
<v Speaker 1>conversation with a network executive in nineteen seventy five about

0:33:43.276 --> 0:33:45.276
<v Speaker 1>what would make them happy, they wouldn't even be speaking

0:33:45.316 --> 0:33:48.756
<v Speaker 1>the same language now totally different. There's a funny thing.

0:33:49.076 --> 0:33:51.276
<v Speaker 1>The guy who creates Will and Grace his sister is

0:33:51.316 --> 0:33:54.236
<v Speaker 1>the person who created Orange Is a New Black. As

0:33:54.236 --> 0:33:57.756
<v Speaker 1>it was a wonderful little comparison point. So I'm curious,

0:33:58.076 --> 0:34:00.316
<v Speaker 1>can we estimate the viewership of something like Orange is

0:34:00.356 --> 0:34:00.796
<v Speaker 1>a New Black.

0:34:00.916 --> 0:34:03.596
<v Speaker 5>It would have done about a one rating for all

0:34:03.636 --> 0:34:09.516
<v Speaker 5>the episodes across Netflix, maybe across the first week after

0:34:09.556 --> 0:34:10.836
<v Speaker 5>a new season was released.

0:34:11.476 --> 0:34:14.436
<v Speaker 1>At best, Oranges and New Black could have had a

0:34:14.516 --> 0:34:17.076
<v Speaker 1>rating of one, and that made it a hit for

0:34:17.116 --> 0:34:20.116
<v Speaker 1>its time. The peak rating for Will and Grace was twelve.

0:34:20.476 --> 0:34:24.516
<v Speaker 1>David got a twelve, his sister got a one. And

0:34:24.596 --> 0:34:27.476
<v Speaker 1>if your Netflix and mistakes for each of your shows

0:34:27.556 --> 0:34:30.756
<v Speaker 1>are so small, why bother trying to play the mainstreaming

0:34:30.796 --> 0:34:33.956
<v Speaker 1>game at all? Now? There is no suit in the

0:34:33.996 --> 0:34:36.996
<v Speaker 1>corporate office who pushes you to the middle, no big

0:34:36.996 --> 0:34:39.076
<v Speaker 1>boss who has to fly out from New York to

0:34:39.116 --> 0:34:42.916
<v Speaker 1>give the okay. Instead, you get told go and make art,

0:34:45.716 --> 0:34:47.636
<v Speaker 1>and when you come back with your little bit of

0:34:47.716 --> 0:34:52.596
<v Speaker 1>unfettered creative genius. Netflix rows it on their platform along

0:34:52.636 --> 0:34:55.596
<v Speaker 1>with its thousands of other offerings, where it is recommended

0:34:55.636 --> 0:34:59.116
<v Speaker 1>to those Netflix subscribers who, on the basis of their

0:34:59.156 --> 0:35:03.836
<v Speaker 1>previous viewing choices, are guaranteed to agree with every edgy

0:35:03.836 --> 0:35:07.676
<v Speaker 1>thing your show has to say. We have redeemed television's

0:35:07.756 --> 0:35:14.276
<v Speaker 1>soul at the price of its impact. Do me a favor,

0:35:14.636 --> 0:35:16.956
<v Speaker 1>Go back and watch a few episodes of Will and Grace.

0:35:17.676 --> 0:35:30.476
<v Speaker 1>We will never see anything like that again. Revisionist History

0:35:30.516 --> 0:35:33.876
<v Speaker 1>is produced by Elouise Linton, Leeman Gestu, and Jacob Smith,

0:35:34.276 --> 0:35:38.196
<v Speaker 1>with Tolly Emlin and Harrison VJ. Choi. Our editor is

0:35:38.316 --> 0:35:43.036
<v Speaker 1>Julia Barton. Our executive producer is miil Obel. Original scoring

0:35:43.076 --> 0:35:46.756
<v Speaker 1>by Luis Garra, mastering by Flon Williams and engineering by

0:35:46.836 --> 0:35:51.836
<v Speaker 1>Nina Lawrence. Fact checking by Keishaw Williams. I'm Malcolm Glawa.