WEBVTT - Which Jobs Are Really Worth Saving?

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<v Speaker 1>They are closing every day, hotels all over so because

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<v Speaker 1>it's it's they there is no demand, there is no tourism.

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<v Speaker 1>So but I tell you, if I close, we have

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<v Speaker 1>a lot of costs too, so of my So that's

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<v Speaker 1>why I tried to to keep open. You Hello, and

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<v Speaker 1>welcome to Steconomics, the podcast that brings the global economy

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<v Speaker 1>to you. And you heard they're a hotel owner in

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<v Speaker 1>the southwest of Spain confronting a question that businesses and

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<v Speaker 1>governments are facing in every country in the world. Which

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<v Speaker 1>hasn't got on top of COVID nineteen, Which jobs should

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<v Speaker 1>we try to save and which are already lost? Our

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<v Speaker 1>Spanish economy reporter Jeanette Newman has been spending some time

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<v Speaker 1>on the front lines of the battle to save jobs

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<v Speaker 1>in the ancient Spanish city of Cardi. She also found

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<v Speaker 1>another Johnny Cash fan while she was down there, or

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<v Speaker 1>will be revealed in a few moments later on. You

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<v Speaker 1>will also hear the economist John k and Support Collier

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<v Speaker 1>explain exactly why Greed is Dead. Could have fooled me,

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<v Speaker 1>I hear you say, Well, you can listen to them

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<v Speaker 1>explain their new book and decide for yourself. But First,

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<v Speaker 1>here's janet That cacophony is coming from inside a factory.

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<v Speaker 1>At a storied ship building on Spain's Atlantic coast, dozens

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<v Speaker 1>of welders, riggers and engineers are piecing together five warships.

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<v Speaker 1>It's their first big naval contract in years. For centuries,

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<v Speaker 1>shipbuilding has been a vital part of the economy here

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<v Speaker 1>in the Bay of Cadi's. The bay has a privileged

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<v Speaker 1>position next to one of the world's busiest waterways, the

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<v Speaker 1>entrance to the Mediterranean Sea through the Straight of Gibraltar.

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<v Speaker 1>At its peak in the early nineteen these, this shipyard

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<v Speaker 1>employed nearly four thousand workers. Demand was high for warships

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<v Speaker 1>and oil tankers. Since then, South Korea and China have

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<v Speaker 1>eclipsed Europe in Nadi ship building. Now the shipyard employs

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<v Speaker 1>around six hundred workers, the same number it had in

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<v Speaker 1>the eighties. Juan Carlos Carrascal oversees the factory at the

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<v Speaker 1>ship builder called Nevantia. That's always looking for a more

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<v Speaker 1>skilled people instead of a lot of my power, always

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<v Speaker 1>under looking for efficiency. As I walk across the shipyard,

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<v Speaker 1>I see black smoke rising in the distance. Hundreds of

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<v Speaker 1>furloughed workers at a nearby aviation company are burning tires.

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<v Speaker 1>They're protesting and pending layoffs triggered by the pandemic. Those

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<v Speaker 1>desperate aviation workers lie at the heart of a debate

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<v Speaker 1>in Europe about how to wind down programs that have

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<v Speaker 1>preserved millions of jobs. COVID nineteen has upended the airline industry.

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<v Speaker 1>We will no longer need to fly to attend every

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<v Speaker 1>meeting in person. Some people think those protesters are fighting

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<v Speaker 1>for an industry that might never fully recover. You could

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<v Speaker 1>say they're the Spanish shipbuilders of their day. If that's

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<v Speaker 1>the case, the argument goes, then Europe's governments and companies

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<v Speaker 1>should rethink the need to keep spending billions to preserve

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<v Speaker 1>such jobs. Yet others warned that pulling the plug too

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<v Speaker 1>soon could lead along spells of unemployment for workers in

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<v Speaker 1>heart hit sectors. That's something that many naval shipbuilders have

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<v Speaker 1>also faced. Before we delve into that debate, though some

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<v Speaker 1>contexts on how European governments have responded to the pandemic.

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<v Speaker 1>I spoke to Katrina Utama. She's a senior economist at

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<v Speaker 1>financial services company Allians and Frankfort. When the pandemic hit

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<v Speaker 1>Europe in the spring, Most countries wanted to avoid mass layoffs,

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<v Speaker 1>so they put in place what are known as furlough programs.

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<v Speaker 1>Furlough schemes allow employers to reduce their employees working hours

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<v Speaker 1>instead of laying them off, and the government then steps

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<v Speaker 1>in and replaces a large part of the lost income.

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<v Speaker 1>In the range of sixty and why did European governments

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<v Speaker 1>choose to do that. The idea is to retain human

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<v Speaker 1>skills um and to allow for a quicker um snapback,

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<v Speaker 1>let's say, of the economy, because the workers are in

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<v Speaker 1>place and um um and are ready to go as

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<v Speaker 1>the recovery starts to unfold. The results of furlough schemes

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<v Speaker 1>in Europe are nothing short of remarkable. Um. At the

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<v Speaker 1>peak of the crisis, around a fourth of Europe's workforce,

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<v Speaker 1>or what we calculate as thirty five million jobs in

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<v Speaker 1>the five largest economies alone, benefited from these schemes. Compare

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<v Speaker 1>that to the US. American companies fired millions of workers

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<v Speaker 1>when the pandemic had The government then stepped in to

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<v Speaker 1>provide more generous unemployment benefits, but they didn't try to

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<v Speaker 1>prevent mass layoffs in the first place. Why did Europe

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<v Speaker 1>do things differently. There are a lot of reasons. For one,

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<v Speaker 1>many European economies aren't very dynamic. Once a worker is fired,

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<v Speaker 1>it can take a long time to find a job again.

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<v Speaker 1>The furlough programs were meant to be temporary, but this

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<v Speaker 1>crisis has turned out to be more of a slog

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<v Speaker 1>than many expected. So Spain, Italy, France and Germany keep

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<v Speaker 1>extending the furloughs. That leaves them in a tough position

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<v Speaker 1>when and how do they pull back on their aid.

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<v Speaker 1>There has to be this re calibration of UM, the

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<v Speaker 1>labor market support UM to target in particular viable jobs

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<v Speaker 1>and less so what we have coined zombie jobs, because

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<v Speaker 1>we think that in some cases, and actually we say

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<v Speaker 1>that about every fourth worker that is currently taking advantage

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<v Speaker 1>of a furlough scheme is at risk of not returning

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<v Speaker 1>actually to the office or to the work days. Francisco

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<v Speaker 1>Rometo and Mariano Serrano understand all too well the risks

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<v Speaker 1>that Katarina is talking about. Both were among the protesting

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<v Speaker 1>aviation workers I saw in Cutty's. I spoke to them

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<v Speaker 1>and their wives at a nearby restaurant. They have been

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<v Speaker 1>on furlough since March. Now they might be laid off.

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<v Speaker 1>Almost said, We're going to be just the beginning. We're

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<v Speaker 1>going to be the tip of the iceberg. Francisco and

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<v Speaker 1>Mariano work assembling airplane parts. Their company, Alesties, is one

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<v Speaker 1>link in a chain of aviation companies in the region.

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<v Speaker 1>Of course, their jobs are viable. Mariano says, well, we're

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<v Speaker 1>thinking a matter of six months. If there's a vaccine

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<v Speaker 1>in six months, eight months, things will keep working juice

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<v Speaker 1>like always when things come back to normal. But what

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<v Speaker 1>if the slowdown in aviation isn't temporary? Economists say one

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<v Speaker 1>solution is to retrain workers who are laid off, to

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<v Speaker 1>give them the skills they need to get jobs in

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<v Speaker 1>a sector that is growing. I asked Mariano and his

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<v Speaker 1>wife Manoli what they think about that. They shake their

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<v Speaker 1>heads and laugh. I have that more courses, then, what

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<v Speaker 1>can I tell you? I've done all kinds of courses.

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<v Speaker 1>I tried to put away all the books he had,

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<v Speaker 1>and they didn't even fit on the bookshelf. Francisco was

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<v Speaker 1>sixteen when he began to work at one of the

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<v Speaker 1>shipyards here. It was the nineteen eighties. Two years later,

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<v Speaker 1>the ship builder announced the restructuring Francisco was out of work.

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<v Speaker 1>He's had spells of unemployment since then. That's when he's

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<v Speaker 1>done some of those training programs, building solar panels and

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<v Speaker 1>wind turbines, learning to weld. Mariano agrees more training isn't

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<v Speaker 1>what's needed. They both just want to keep their jobs.

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<v Speaker 1>There's a ton of people in Cartage who are well trained,

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<v Speaker 1>incredibly well trained. But the thing is that doesn't come

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<v Speaker 1>with a key ingredient, which is industry. I want to

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<v Speaker 1>emphasize that what God these needs is more industry. This

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<v Speaker 1>doesn't need any more hotels or bars. Mariano raises an

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<v Speaker 1>interesting point. The pandemic has upended the aviation sector, but

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<v Speaker 1>other industries are bouncing back, and so were Germany and

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<v Speaker 1>other European countries whose economies rely more on manufacturing. Places

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<v Speaker 1>like Spain, where the economy is powered by services, hotels, restaurants,

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<v Speaker 1>bars have been particularly hard hit. Most of the employees

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<v Speaker 1>who are still on furlough in Spain work in the

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<v Speaker 1>services sector. I wanted to know how companies and workers

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<v Speaker 1>are faring as we head into low season. Tourism is

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<v Speaker 1>important in this region. Hotel owner agrees to speak with

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<v Speaker 1>me and Rota a town. That's a ferry right away

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<v Speaker 1>across the Bay of Caddis. Once I'm there, I take

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<v Speaker 1>a taxi. The driver is playing American country music. I've

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<v Speaker 1>been in many taxis during my time in Spain, and

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<v Speaker 1>I've never heard country music through face masks. The driver

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<v Speaker 1>and I talk about our favorite singers as a classic.

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<v Speaker 1>The wistful music seems to match the driver's mood. It's

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<v Speaker 1>been a bad summer, he says. There haven't been many tourists,

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<v Speaker 1>and trouble is brewing at the aviation companies. It's only

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<v Speaker 1>going to get worse, he says. We arrived at the

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<v Speaker 1>play at de la Lous. Hotel owner Stephen de Clerk

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<v Speaker 1>comes out to greet me. The building where we meet

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<v Speaker 1>was an abandoned nineteenth century tuna factory before Stephen's Belgian

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<v Speaker 1>grandfather bought it and turned it into a hotel. We

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<v Speaker 1>sit down in the restaurant. I asked him what's happening

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<v Speaker 1>with his workers in the fur Low program known as

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<v Speaker 1>edites in Spanish. They're starting to go to the again.

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<v Speaker 1>They're going back, They're going back to the editors. Stephan

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<v Speaker 1>had just closed one of his hotels the day before

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<v Speaker 1>we met. Occupancy was only a fifteen percent. They're closing

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<v Speaker 1>every day, hotels all over so because it's it's they

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<v Speaker 1>there is no demand, there's no tourism. So but I

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<v Speaker 1>tell you, if I close, we have a lot of

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<v Speaker 1>costs too, So so that's why I tried to to

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<v Speaker 1>keep open. Hotels that are closing and more workers in

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<v Speaker 1>the furlough program, I mean less tax revenue for the

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<v Speaker 1>Spanish government and higher costs. Remember, the state is paying

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<v Speaker 1>a large portion of the salaries of furloughed workers. That

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<v Speaker 1>puts Spain in a bind. The country already had a

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<v Speaker 1>huge pile of debt and a big deficit when the

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<v Speaker 1>pandemic hit. That limited its ability to offer financial support

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<v Speaker 1>to companies and workers. At the same time, though, Spain

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<v Speaker 1>had to respond decisively because it was one of the

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<v Speaker 1>hardest hit countries in Europe. Further complicating things is the

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<v Speaker 1>fact that the Spanish economy isn't very dynamic. Economists talk

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<v Speaker 1>about creative destruction let companies go bankrupt, for instance, because

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<v Speaker 1>people will create new ones, but in Spain created destruction

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<v Speaker 1>usually just ends up meaning destruction. The labor market in

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<v Speaker 1>particular does not rebound quickly. Stuff And says the employment

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<v Speaker 1>laws are very strict and very and not flexible for

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<v Speaker 1>the company. So Spain couldn't really afford to act decisively,

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<v Speaker 1>But at the same time, it couldn't afford not to

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<v Speaker 1>because the damage would have been even worse. Stephan is

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<v Speaker 1>frustrated about what this fiscal predicament means for him. The

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<v Speaker 1>Spanish furlough is less generous than in some other countries.

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<v Speaker 1>I looked to German and to Belgium and and and

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<v Speaker 1>the area. The economy goes well, much better than in Spain.

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<v Speaker 1>And like I told the Germany is helping and with

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<v Speaker 1>rites until aimed aimed of twenty one, and Belgium too,

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<v Speaker 1>So I think these countries are they're doing it better

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<v Speaker 1>than us. Spain's program is said to expire at the

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<v Speaker 1>end of January. Stephen says many hotels will go bankrupt

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<v Speaker 1>if that happens. We are demanding that it will be

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<v Speaker 1>a standard at least at March one. And why is

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<v Speaker 1>that important? Because we started the new U seed. The

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<v Speaker 1>season starts for us in the area starts around March April.

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<v Speaker 1>So if if we keep that until March, maybe, if

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<v Speaker 1>if if God's help us, well, we will have a

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<v Speaker 1>kind of a normal situation next year. So that's we are.

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<v Speaker 1>We're we're praying now for that, and we're trying to

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<v Speaker 1>work for that. Leaving the hotel, I can see the

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<v Speaker 1>shipyard cranes towering along the shoreline, a reminder that jobs, industries,

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<v Speaker 1>and economies don't always bounce back as expected. Europs for

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<v Speaker 1>low programs were meant to be temporary. The crisis has

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<v Speaker 1>proved to be anything but, so the programs have been extended.

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<v Speaker 1>It's likely that the scars from the pandemic will be

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<v Speaker 1>deeper than we expect. Your Jeanette Newman, Bloomberg News. You

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<v Speaker 1>could hear they're our short term crisis over jobs and

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<v Speaker 1>the cost of government support packages has also been forcing

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<v Speaker 1>Spain to confront long term choices about the direction of

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<v Speaker 1>the Spanish economy. The same could be said of Europe

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<v Speaker 1>and the US generally. Now. Two people who think that

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<v Speaker 1>kind of debate is long overdue are the economist John

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<v Speaker 1>k and Support Collier. You may know John. He's been

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<v Speaker 1>a columnist for the Financial Times for many years. It's

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<v Speaker 1>also my first boss a long time ago at the

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<v Speaker 1>London Business School. He's written many excellent books, mainly about economics,

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<v Speaker 1>including most recently the book Radical Uncertainty with the former

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<v Speaker 1>Bank of England Governor Lord Mervin King. So Paul Collier's

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<v Speaker 1>known more for his contributions to development economics, though more

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<v Speaker 1>recently he's written modest book called The Future of Capitalism.

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<v Speaker 1>We had an online conversation recently convened by the Royal

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<v Speaker 1>Society for the Arts in London about their new book

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<v Speaker 1>Greed Is Dead, which for an economics book, contains a

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<v Speaker 1>surprising amount of political philosophy. I started by asking John

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<v Speaker 1>why they wrote it. So, Paul and John, thank you

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<v Speaker 1>very much for talking to me. John, let me start

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<v Speaker 1>with you just to get more of a sense of

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<v Speaker 1>what this book's about and perhaps how why you decided

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<v Speaker 1>to write it. Yeah, this book originated Stephanie in our

0:14:41.400 --> 0:14:45.960
<v Speaker 1>lunch we had in Arrest Thai restaurant and Oxford called

0:14:46.000 --> 0:14:51.800
<v Speaker 1>the Giggling Squid for some incomprehensible reason. And I was

0:14:52.800 --> 0:14:56.360
<v Speaker 1>as I've just recently finished the book you describe on

0:14:56.520 --> 0:15:00.520
<v Speaker 1>Radical Uncertainty, while Paul, as you will, also mentioned and

0:15:00.640 --> 0:15:04.520
<v Speaker 1>written The Future of Capitalism, and we were talking and

0:15:04.680 --> 0:15:07.400
<v Speaker 1>I really I was aware that what I wanted to

0:15:07.520 --> 0:15:11.320
<v Speaker 1>do next was to write a book about something about business,

0:15:12.240 --> 0:15:17.800
<v Speaker 1>emphasizing that the presentation of business essentially as a group

0:15:17.880 --> 0:15:21.280
<v Speaker 1>of individuals who happened to find it convenient to get

0:15:21.360 --> 0:15:26.080
<v Speaker 1>together every day and work together, failed to recognize that

0:15:26.200 --> 0:15:30.320
<v Speaker 1>successful businesses, particularly the knowledge businesses we have in the

0:15:30.400 --> 0:15:34.960
<v Speaker 1>twenty per century, are made up of essentially communities of

0:15:35.080 --> 0:15:39.080
<v Speaker 1>people were able to solve problems together. That seemed to

0:15:39.120 --> 0:15:41.760
<v Speaker 1>me a much more powerful way of thinking about business

0:15:42.080 --> 0:15:45.960
<v Speaker 1>than the reductionist approach which has dominated economics for last

0:15:46.000 --> 0:15:49.480
<v Speaker 1>fifty years. And Paul was interested in many of the

0:15:49.560 --> 0:15:53.360
<v Speaker 1>same issues, but from the rather different angle of communities

0:15:53.400 --> 0:15:58.040
<v Speaker 1>of place. So, um, what is the community of place?

0:15:58.960 --> 0:16:03.040
<v Speaker 1>We're hard wired for community, Stephanie. He said, we were

0:16:03.920 --> 0:16:06.280
<v Speaker 1>drawing a lot on philosophy in the book, but we're

0:16:06.320 --> 0:16:11.200
<v Speaker 1>also drawing a lot on modern evolutionary biology. And the

0:16:11.360 --> 0:16:15.840
<v Speaker 1>news from modern evolutionary biology is really very good for

0:16:16.000 --> 0:16:19.080
<v Speaker 1>people who believe in communities, both communities of work and

0:16:19.320 --> 0:16:23.440
<v Speaker 1>communities of place. We're very distinctive. Mammals were designed, were

0:16:23.560 --> 0:16:30.000
<v Speaker 1>hardwired to bond to each other and for mutuality, for reciprocity,

0:16:30.840 --> 0:16:37.040
<v Speaker 1>for pro sociality. The big bad idea that we aim

0:16:37.160 --> 0:16:43.920
<v Speaker 1>to demolish in modern economics is that notion that greed

0:16:44.480 --> 0:16:49.880
<v Speaker 1>is good, which came out of the idea that humans

0:16:49.960 --> 0:16:55.000
<v Speaker 1>were basically economic. Man were gredient, selfish, and greed was

0:16:55.080 --> 0:16:58.400
<v Speaker 1>therefore the fuel which got people up in the morning

0:16:59.040 --> 0:17:02.640
<v Speaker 1>and and fueled capitalism. If that was the fuel, greed

0:17:02.760 --> 0:17:07.280
<v Speaker 1>was good, well it isn't. It isn't the fueler capitalism.

0:17:07.960 --> 0:17:12.359
<v Speaker 1>The fueler capitalism is our ability to work together around

0:17:12.400 --> 0:17:17.720
<v Speaker 1>a common purpose and to imagine and create. So we're

0:17:17.960 --> 0:17:24.720
<v Speaker 1>very well designed both for communities of purpose, whether they're

0:17:25.400 --> 0:17:29.120
<v Speaker 1>per communities of work or community of place, and we're

0:17:29.200 --> 0:17:31.879
<v Speaker 1>very well designed for radical uncertainty because if you're if

0:17:31.880 --> 0:17:34.680
<v Speaker 1>you're in a world radical uncertainty, you need to work

0:17:34.720 --> 0:17:38.960
<v Speaker 1>out what to do. And we're hardwired for creativity. We're

0:17:39.160 --> 0:17:45.680
<v Speaker 1>very imaginative. And so the fuel of capitalism is not greed.

0:17:47.240 --> 0:17:54.280
<v Speaker 1>It's that collective common purpose and imagination and creativity. And

0:17:55.200 --> 0:17:59.920
<v Speaker 1>when we say greed is dead, the normal responses to say,

0:18:00.200 --> 0:18:04.919
<v Speaker 1>but look around you. The world is it's absolutely saturated.

0:18:04.960 --> 0:18:08.600
<v Speaker 1>Increase as saturated in greed is actually the first the

0:18:08.680 --> 0:18:13.240
<v Speaker 1>opening sentence of greed is dead. What we mean by

0:18:13.320 --> 0:18:19.240
<v Speaker 1>greed is dead is intellectually the pillars that built the

0:18:19.400 --> 0:18:25.840
<v Speaker 1>notion greed is good and now untenable, and so that's

0:18:26.840 --> 0:18:30.320
<v Speaker 1>why we're saying greed is dead. We are now at

0:18:30.440 --> 0:18:36.680
<v Speaker 1>peak greed because gradually these ideas will filter through. So

0:18:36.800 --> 0:18:39.880
<v Speaker 1>let me turn just to pick up on John's queue

0:18:39.960 --> 0:18:46.160
<v Speaker 1>of communities of place. Um, we need communities of place

0:18:47.320 --> 0:18:51.440
<v Speaker 1>because so much of our public policy and our lives

0:18:52.080 --> 0:18:56.600
<v Speaker 1>are lived in place. Our politics isn't very heavily dependent

0:18:56.680 --> 0:19:03.679
<v Speaker 1>on place, and what's happened recently is big spatial divides.

0:19:04.640 --> 0:19:08.080
<v Speaker 1>We've seen it in Brexit, which was basically a mutiny

0:19:08.160 --> 0:19:12.399
<v Speaker 1>of provincial Britain against London. We've seen it with Trump,

0:19:12.520 --> 0:19:17.360
<v Speaker 1>which was basically a mutiny of provincial America against the metropolis.

0:19:18.440 --> 0:19:25.040
<v Speaker 1>And so rehealing that that's what's really needed in the

0:19:25.800 --> 0:19:30.399
<v Speaker 1>community of place, restoring community of place. Let me pass

0:19:30.480 --> 0:19:33.600
<v Speaker 1>back to John, because we've got lots of ideas about

0:19:33.880 --> 0:19:37.320
<v Speaker 1>how to do it. You know, we're learning a lot

0:19:37.480 --> 0:19:41.680
<v Speaker 1>about this interaction of communities and place and work in

0:19:41.760 --> 0:19:47.800
<v Speaker 1>the current in the current crisis, we um, the three

0:19:47.880 --> 0:19:52.440
<v Speaker 1>of us are able easily to this productive conversation together

0:19:53.000 --> 0:19:56.840
<v Speaker 1>over zoom. We're able to do that because actually we've

0:19:56.920 --> 0:20:00.720
<v Speaker 1>met each other in real life quite frequent in the past,

0:20:01.800 --> 0:20:04.240
<v Speaker 1>and quite a lot of businesses are discovering to their

0:20:04.320 --> 0:20:10.440
<v Speaker 1>surprise that they can conduct business reasonably well over zoom

0:20:10.560 --> 0:20:14.480
<v Speaker 1>and other online aids like that. Would they be able

0:20:14.560 --> 0:20:18.440
<v Speaker 1>to do that if people hadn't been able to meet

0:20:18.520 --> 0:20:22.840
<v Speaker 1>each other, work together, talk to each other, form relationships

0:20:22.960 --> 0:20:27.680
<v Speaker 1>with each other in the past, I doubt that. Can

0:20:27.840 --> 0:20:30.960
<v Speaker 1>you know the community of place which happens in the

0:20:31.040 --> 0:20:35.920
<v Speaker 1>office can be conducted online because it is a community

0:20:36.040 --> 0:20:44.359
<v Speaker 1>of people who are used to working together. Did you

0:20:44.480 --> 0:20:48.480
<v Speaker 1>come away hopeful after writing this book? Because one could

0:20:48.520 --> 0:20:50.840
<v Speaker 1>read it as saying, yeah, we really are in a

0:20:50.880 --> 0:20:54.920
<v Speaker 1>bad way and I can't see a way out. We're

0:20:54.960 --> 0:20:57.880
<v Speaker 1>not saying we can't see a way out, but we've

0:20:57.920 --> 0:21:00.320
<v Speaker 1>been going in many ways in the wrong direction. For

0:21:01.520 --> 0:21:05.040
<v Speaker 1>in recent decades in the business area, we went badly

0:21:05.080 --> 0:21:10.880
<v Speaker 1>in the wrong direction. With the fifty years since Freedman

0:21:10.960 --> 0:21:14.920
<v Speaker 1>wrote that notorious article, the social responsibility of business is

0:21:15.000 --> 0:21:19.520
<v Speaker 1>to maximize its profits. The social responsibility of business is

0:21:19.560 --> 0:21:22.879
<v Speaker 1>actually to produce goods and services that people want, to

0:21:23.000 --> 0:21:27.480
<v Speaker 1>provide satisfying employment, to meet the needs of the communities

0:21:27.520 --> 0:21:31.520
<v Speaker 1>in which business operates. That's the social responsibility of business,

0:21:32.520 --> 0:21:35.600
<v Speaker 1>and I'd contrast that on the one hand to the

0:21:35.640 --> 0:21:39.639
<v Speaker 1>social responsibility of businesses to maximize its profits. But in

0:21:39.760 --> 0:21:43.399
<v Speaker 1>the other the social responsibility of business is not to

0:21:43.520 --> 0:21:48.280
<v Speaker 1>do good social responsibility of business is to do good business.

0:21:48.680 --> 0:21:51.960
<v Speaker 1>And that's true of all the other communities we're talking about.

0:21:52.680 --> 0:21:55.960
<v Speaker 1>As far as business is concerned, I think that the

0:21:56.080 --> 0:21:59.080
<v Speaker 1>pendulum is at least swinging back in the right direction.

0:21:59.760 --> 0:22:02.240
<v Speaker 1>It's got a long way to go before it gets

0:22:02.359 --> 0:22:06.520
<v Speaker 1>to the central position it was in fifty years ago,

0:22:08.000 --> 0:22:13.119
<v Speaker 1>but we are now getting a fairly satisfactory reaction to that,

0:22:14.000 --> 0:22:17.760
<v Speaker 1>and that's what business needs. And business needs to stop

0:22:17.840 --> 0:22:22.879
<v Speaker 1>describing itself in ways that actually are actually both repulsive

0:22:23.440 --> 0:22:26.600
<v Speaker 1>and do not correspond to the reality of what successful

0:22:26.680 --> 0:22:30.159
<v Speaker 1>business is actually like. I thought I was wonderfully bracing

0:22:30.200 --> 0:22:33.199
<v Speaker 1>in the book that you point out that any company

0:22:33.320 --> 0:22:37.760
<v Speaker 1>that's really tried to implement that very individualistic business model

0:22:38.400 --> 0:22:42.399
<v Speaker 1>has tended to do extremely badly. Yeah, it's almost funny

0:22:42.480 --> 0:22:45.560
<v Speaker 1>the extent to which that is true. Classic, of course,

0:22:45.720 --> 0:22:49.440
<v Speaker 1>was Burst Earns, which was the business that had a

0:22:49.560 --> 0:22:53.000
<v Speaker 1>sign above its trading floor saying we make nothing but money.

0:22:54.000 --> 0:22:57.600
<v Speaker 1>And what happened towards in the long run they turned

0:22:57.680 --> 0:23:01.600
<v Speaker 1>up or not to make that either. I've been writing

0:23:01.640 --> 0:23:04.000
<v Speaker 1>a little piece for myself on called The Fall of

0:23:04.080 --> 0:23:08.080
<v Speaker 1>the Icons, which runs through how the businesses which we

0:23:08.119 --> 0:23:12.120
<v Speaker 1>would have regarded as paragons of good business fifty years ago.

0:23:12.640 --> 0:23:17.960
<v Speaker 1>I see I Marks and Spencer in this country, General Electric, Sears,

0:23:18.160 --> 0:23:23.040
<v Speaker 1>Roebuck in the United States, one after the other. These

0:23:23.119 --> 0:23:28.040
<v Speaker 1>businesses have been damaged by essentially this individualistic approach to

0:23:28.119 --> 0:23:32.080
<v Speaker 1>what businesses are like. And there are just so many cases.

0:23:32.720 --> 0:23:36.719
<v Speaker 1>The most extreme case is actually Deutsche Bank, which has

0:23:36.840 --> 0:23:42.600
<v Speaker 1>moved from being h the bank that was the powerhouse

0:23:42.680 --> 0:23:48.439
<v Speaker 1>of financing German industry, into an essentially a failed US

0:23:48.600 --> 0:23:53.320
<v Speaker 1>hedge fund. And for that to happen in twenty five

0:23:53.440 --> 0:23:59.200
<v Speaker 1>years is a quite extraordinary and entirely negative achievement. I'm

0:23:59.200 --> 0:24:02.880
<v Speaker 1>going to go back to question, are we hopeful greed

0:24:03.040 --> 0:24:06.639
<v Speaker 1>is dead? Is a prediction. It's a very hopeful book,

0:24:07.160 --> 0:24:09.440
<v Speaker 1>and it says we're at pete greed and why we

0:24:09.480 --> 0:24:16.639
<v Speaker 1>are at pete greed because gradually ideas filter through, ideas matter,

0:24:17.440 --> 0:24:22.400
<v Speaker 1>and the ideas on which peak on which greed was founded,

0:24:23.280 --> 0:24:29.240
<v Speaker 1>these individualistic ideas turn out to be just wrong that

0:24:29.520 --> 0:24:32.920
<v Speaker 1>they are against the grain of the new evidence from

0:24:33.080 --> 0:24:38.360
<v Speaker 1>evolutionary biology. There against the grain of the evidence from

0:24:38.440 --> 0:24:43.159
<v Speaker 1>business performance. They're just not how we are designed to

0:24:43.400 --> 0:24:48.640
<v Speaker 1>work well together. And those ideas will gradually filter through,

0:24:49.520 --> 0:24:54.120
<v Speaker 1>and you see it in a tidal wave of new

0:24:54.480 --> 0:24:59.600
<v Speaker 1>books basically all along a communitarian theme and by some

0:24:59.800 --> 0:25:03.720
<v Speaker 1>very influential people across the board. And so I think

0:25:03.880 --> 0:25:10.280
<v Speaker 1>intellectually we are already comfortably past pepe greed. Those ideas

0:25:10.320 --> 0:25:12.960
<v Speaker 1>will take a decade to filter through, but they will,

0:25:13.240 --> 0:25:17.320
<v Speaker 1>And of course COVID as an accelerator, because COVID is

0:25:17.359 --> 0:25:21.920
<v Speaker 1>a splendid example of the need to come together. Just

0:25:22.160 --> 0:25:26.719
<v Speaker 1>look around Europe. The most successful country as far as

0:25:26.760 --> 0:25:32.280
<v Speaker 1>I can see as Denmark. It's had about the lowest

0:25:32.560 --> 0:25:37.080
<v Speaker 1>economic hit and about the lowest mortality hit. So it's

0:25:37.119 --> 0:25:39.680
<v Speaker 1>not even set it up as a trade off. Do

0:25:39.840 --> 0:25:42.000
<v Speaker 1>we save the economy or do we save people? It

0:25:42.080 --> 0:25:47.880
<v Speaker 1>save both. Why has it done that because repeatedly over

0:25:47.920 --> 0:25:53.960
<v Speaker 1>the decades, Denmark has demonstrated an ability to work together

0:25:54.920 --> 0:25:58.800
<v Speaker 1>for a common purpose. That's why on all the indicators

0:25:59.480 --> 0:26:02.200
<v Speaker 1>the subject give indicators of well being and happiness, the

0:26:02.280 --> 0:26:06.359
<v Speaker 1>objective indicators of lifestyle, it comes out as top in

0:26:06.400 --> 0:26:10.000
<v Speaker 1>the world, and so along comes this new crisis of

0:26:10.119 --> 0:26:15.680
<v Speaker 1>COVID and Denmark, unlike a number of other countries, has

0:26:15.720 --> 0:26:21.639
<v Speaker 1>a very modest leader, a very ordinary person, very humble person,

0:26:22.880 --> 0:26:29.520
<v Speaker 1>single mother. When she says we people listen, I think

0:26:29.920 --> 0:26:33.200
<v Speaker 1>a lot of people would wonder for those countries that

0:26:33.400 --> 0:26:36.520
<v Speaker 1>have gone down the individualist route, that have trashed many

0:26:36.600 --> 0:26:40.160
<v Speaker 1>of these institutions and find it with social media particularly

0:26:41.080 --> 0:26:45.840
<v Speaker 1>harder and harder to have single conversations around important matters

0:26:46.280 --> 0:26:50.960
<v Speaker 1>and constructive dialogue. Are you not concerned that we now

0:26:51.080 --> 0:26:54.240
<v Speaker 1>have taken away the levers in those societies to get

0:26:54.320 --> 0:26:56.480
<v Speaker 1>back to a better equilibrium, that we might in fact

0:26:56.560 --> 0:26:59.920
<v Speaker 1>be trapped on a bad and a bad equilibrium where

0:27:00.160 --> 0:27:02.400
<v Speaker 1>without any of the tools to be able to go back.

0:27:02.720 --> 0:27:05.080
<v Speaker 1>I think that's right. I think that there's a real

0:27:05.160 --> 0:27:07.320
<v Speaker 1>worry there. And one of the things we trace in

0:27:07.359 --> 0:27:12.640
<v Speaker 1>the book is the way that the organization of political parties,

0:27:12.680 --> 0:27:18.879
<v Speaker 1>the historic organization, essentially collapsed after communism collapsed. What we

0:27:19.040 --> 0:27:23.640
<v Speaker 1>need is actually a rebuilding of political parties and political

0:27:23.720 --> 0:27:27.560
<v Speaker 1>institutions around about some of the ideas we've talked about.

0:27:28.000 --> 0:27:32.200
<v Speaker 1>The question which you posed right at the beginning, which

0:27:32.280 --> 0:27:35.440
<v Speaker 1>is the question of what are economists doing writing about

0:27:35.520 --> 0:27:39.840
<v Speaker 1>political philosophy? And the answer to that, and my answer

0:27:39.880 --> 0:27:42.239
<v Speaker 1>to that certainly is I don't think we've anything new

0:27:42.320 --> 0:27:46.800
<v Speaker 1>to say about political philosophy. But what has happened is

0:27:46.880 --> 0:27:51.320
<v Speaker 1>that over the last half century, economics became associated with

0:27:51.520 --> 0:27:55.640
<v Speaker 1>a particular political philosophy that was at odds with how

0:27:56.160 --> 0:28:00.760
<v Speaker 1>successful business and economy is actually operated. And we're trying

0:28:00.840 --> 0:28:05.560
<v Speaker 1>to redress that. So thank you both very much, Support

0:28:05.600 --> 0:28:15.120
<v Speaker 1>Collier and John Kay, thanks for listening to Stephanomics. We'll

0:28:15.119 --> 0:28:17.240
<v Speaker 1>be back next week with more on the ground reporting

0:28:17.320 --> 0:28:21.120
<v Speaker 1>and analysis of the economic fallout from the COVID pandemic

0:28:21.480 --> 0:28:24.399
<v Speaker 1>and anything else we think is important that's happening in

0:28:24.480 --> 0:28:27.639
<v Speaker 1>the global economy. Remember you can always find us on

0:28:27.680 --> 0:28:31.639
<v Speaker 1>the Bloomberg terminal, website, app and wherever you get your podcast.

0:28:32.000 --> 0:28:34.400
<v Speaker 1>And for more news and analysis through the week from

0:28:34.480 --> 0:28:39.680
<v Speaker 1>Bloomberg Economics, follow us Economics on Twitter. This episode was

0:28:39.760 --> 0:28:44.280
<v Speaker 1>produced by Magnus Hendrickson, with special thanks to Jeanette Newman, Rodrigo,

0:28:44.440 --> 0:28:50.560
<v Speaker 1>Arduela Alonso Soto, Laura Milan, Thomas Galtieri, John k Sir

0:28:50.640 --> 0:28:53.640
<v Speaker 1>Paul Collier, and the Royal Society for the Arts in London.

0:28:54.280 --> 0:28:57.120
<v Speaker 1>Lucy Meekin is the executive producer of Stephonomics and the

0:28:57.200 --> 0:28:59.840
<v Speaker 1>head of Bloomberg podcast is Francesca Levy.