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Speaker 1: I'm off my game today, You're not. People are going

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Speaker 1: to have to start making better content. I think we're

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Speaker 1: gonna be talking about this for a long time. When

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Speaker 1: you program for everyone, you program for no one. I

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Speaker 1: think it's a were purpose driven platform. Like we're trying

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Speaker 1: to get to substance? How was that? Are you happy

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Speaker 1: with that? This is marketing therapy right now? It really is?

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Speaker 1: What's up? I'm Laura Currency and I'm Alexa Kristen. Welcome

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Speaker 1: back to Atlantia, Episode twenty three. Happy Howiddays, Holidays. We're

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Speaker 1: right in the thick of it, when aren't we in

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Speaker 1: the thick of its? True? It's been quite a year,

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Speaker 1: an amazing year, amazing, so many fabulous conversations, insightful feedback,

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Speaker 1: phenomenal audience. Yeah, we are obsessed with our Atlantia community,

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Speaker 1: which just continues to grow and inspire us. And all

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Speaker 1: the feedback and conversations that we're having on social has

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Speaker 1: just been um pure inspiration for a lot of the

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Speaker 1: questions and guests that we have had, and so we

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Speaker 1: can't thank all of you enough for sticking this out

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Speaker 1: with us over the last ten months. I think at

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Speaker 1: Landia is taking over, that's right. But that said, we

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Speaker 1: also know that the industry is supervolatile right now. There's

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Speaker 1: lots of change, there's lots of questions. Everybody's talking about

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Speaker 1: the media bubble. Yeah, there's digital companies that aren't hitting

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Speaker 1: their goals. There's consolidation, there's collaboration. There's a lot of

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Speaker 1: people saying that the agency models broken, the industry is

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Speaker 1: falling apart, the sky is just crashing down around us. Opportunity, baby,

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Speaker 1: a whole lot of opportunity. When we sat down and

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Speaker 1: he said, who do we need to bring on to

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Speaker 1: close out the year? The year strong? Somebody that is

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Speaker 1: going through change herself, Somebody that reflects I think everything

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Speaker 1: that I and you believe in. That's bethcom Stock. So

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Speaker 1: Beth above in a way of of being obviously a

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Speaker 1: change and I think we've been on the front lines

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Speaker 1: of actually seeing the way she operates. And I think

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Speaker 1: she's like the archaeo type in my mind for what

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Speaker 1: leadership should be in the future. What do you mean

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Speaker 1: by that? So magnanimous, giving people a voice in a platform,

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Speaker 1: listening to maybe the people, the underdogs or the quiet voices,

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Speaker 1: and taking everyone with her. That's something Bess has done

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Speaker 1: and I think that more leaders can learn from her

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Speaker 1: and how to embrace change, but also create an environment

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Speaker 1: where people feel safe to change themselves, to voice, you know,

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Speaker 1: new ideas, and to challenge truly the status quo. And um,

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Speaker 1: I don't know. My hope is that more people use

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Speaker 1: Beth as a model for that. Plus one that yeah,

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Speaker 1: and I think is she is writing into the next

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Speaker 1: chapter of her career both literally and figuratively. Should be

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Speaker 1: putting out a book in about change. Um Imagine It

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Speaker 1: Forward is the title. I think it's just interesting to

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Speaker 1: kind of head into the interview and talk about what

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Speaker 1: inspired her, what rattled her, what shaped her, how she

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Speaker 1: dealt with change, and how she embraced it. So with that,

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Speaker 1: Beth com Stock, we'll be right back. What's up at Lantia.

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Speaker 1: We're back in the studio with one of our favorite

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Speaker 1: favorite favorites, like favorite Girl Boss executive leaders vice chairwoman

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Speaker 1: of g Beth Comstock. Welcome to the show, Beth, Thanks

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Speaker 1: glad to be here. Thanks for coming down and doing

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Speaker 1: this with us. Happy too. I'm a big fan of

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Speaker 1: your ros. You tracked all the way to Brooklyn. I

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Speaker 1: tracked to Brooklyn and I can do it. It's funny.

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Speaker 1: Actually get my way here, hey, asked her. I said,

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Speaker 1: it's in Brooklyn. She's like, Alexa, I have no problem

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Speaker 1: coming to be living in New Jersey. It's like going

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Speaker 1: to Europe. Yeah, that's the only trip Jersey. Yeah, same thing. So, Beth,

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Speaker 1: one of my questions that I thought so much about

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Speaker 1: when I think of you, is you have this amazing career.

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Speaker 1: And I've always wondered was it more kind of premeditated

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Speaker 1: your moves or was it more serendipitous. It was definitely serendipitous.

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Speaker 1: I would love to tell you I had a master

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Speaker 1: plan and it all worked according to plan, but it

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Speaker 1: didn't at all. I set out to have a career

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Speaker 1: in media, and in many ways I did, but it

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Speaker 1: wasn't the way I thought I would I would have it.

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Speaker 1: So I started out thinking I was going to be

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Speaker 1: a science reporter, and here I am not at all

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Speaker 1: doing that. UM never say never, but I do think

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Speaker 1: sometimes I should have been more deliberate in planning. You know,

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Speaker 1: you tend to take you get into the rhythm of

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Speaker 1: your role, of your job, and you see the next

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Speaker 1: thing ahead of you and you think I have to

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Speaker 1: have that opposed as opposed to saying do I need that?

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Speaker 1: As there's something else I didn't do as much of that.

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Speaker 1: Did you do a lot of like role creation in

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Speaker 1: your career? I did. I feel like job crafting is

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Speaker 1: something that I really believe in and it's something I

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Speaker 1: really took to heart. And what I mean by that

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Speaker 1: you take a job, usually a job that not everybody

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Speaker 1: think this is that great, and you make it really

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Speaker 1: great because you see the potential in it that maybe

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Speaker 1: others don't see. Someone asked me recently actually about that,

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Speaker 1: like when you get into a job and you're not challenged,

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Speaker 1: what do you do? And my response was, are you

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Speaker 1: sure it's not challenging? And I feel like you actually

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Speaker 1: taught me that to look at things differently so that

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Speaker 1: I found my own challenges. I found my own kind

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Speaker 1: of road signs and road markers. I mean, was there

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Speaker 1: ever a time where you kind of sat down and said,

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Speaker 1: I'm not challenged and then re architected it so that

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Speaker 1: you were and that you created something new. I feel

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Speaker 1: like every job I've had has had some that that point.

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Speaker 1: I think we all have those. We have jobs where

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Speaker 1: you're like, I've done everything, and then there's a new

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Speaker 1: project that comes along, or you put your hand up

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Speaker 1: and say I'd love to get involved in that, and

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Speaker 1: you do, but people don't think about it until you

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Speaker 1: raise your hand to do it. I remember once there

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Speaker 1: was a big job I wanted, and um, this was

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Speaker 1: more about confident lack of confidence. But it was open

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Speaker 1: for six months. I was working at NBC. It was

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Speaker 1: open for six months and they didn't fill it. So

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Speaker 1: I marched up to the HR head of HR, and

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Speaker 1: I was like, you know, I didn't march up. I

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Speaker 1: timtoed up and you know, stood around his office and

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Speaker 1: got my nerve up, and then I said, can I

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Speaker 1: apply for that job? You know? I was really indignant

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Speaker 1: they hadn't asked me to apply for it. He said, yeah,

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Speaker 1: we thought about you, but you have daughters and you

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Speaker 1: you know, we didn't think you'd want to travel. And

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Speaker 1: that was a big lesson one I wish you wouldn't

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Speaker 1: have thought that, but too, he'd I'd never put my

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Speaker 1: hand up to say I wanted to do it, and

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Speaker 1: I can decide if I'm going to travel or not.

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Speaker 1: So that was a good lesson to me to just

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Speaker 1: put yourself out there, and if you don't tell people

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Speaker 1: what you want to do, they're never going to know it.

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Speaker 1: There's two valuable lessons in that. One is the cultural

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Speaker 1: context of what we're currently in is, you know, women

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Speaker 1: and we're treating about this to us is like the

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Speaker 1: year of women in media, like it is full stop.

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Speaker 1: Like I think it's the year of women in business. Yeah,

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Speaker 1: and selfishly media media the yeah. But you know it's interesting.

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Speaker 1: But also and I think we learned this really well

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Speaker 1: from Mika Brazinski. You know, it's like, ask for what

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Speaker 1: you want and so like never has the barrier been

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Speaker 1: lower and the opportunity higher. So it's interesting to see

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Speaker 1: where or how that's affected you as a woman in

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Speaker 1: business over all these years. Well, you said an important

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Speaker 1: thing asked for what you want. You have to know

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Speaker 1: what you want to I think a lot of us,

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Speaker 1: certainly early in our careers, Um, we don't always know

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Speaker 1: what we want. I didn't always know what I wanted.

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Speaker 1: So I think there's a lot of trying things out

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Speaker 1: the first job. There's some jobs you have to admit, hey,

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Speaker 1: I got something out of this, but it's not going

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Speaker 1: to get me where I want to go. So I

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Speaker 1: do think you have to know what you want and

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Speaker 1: not just take the thing that comes along either super

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Speaker 1: important the fear confidence thing. You've talked a lot about

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Speaker 1: um in public, you know, talking about being an introvert.

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Speaker 1: How have you kind of over time gotten over that

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Speaker 1: or have you gotten over it? Is it more you've

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Speaker 1: kind of quieted the voice of fear. Yeah. I think

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Speaker 1: that's a big part of it. Like it's quieting that voice.

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Speaker 1: And I think you realize that maybe everyone has those

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Speaker 1: crazy voices in their head, and at some point you're

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Speaker 1: thinking you're the only one and you don't want to

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Speaker 1: know what goes on in my head. I would like to, actually,

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Speaker 1: I think that'd be a fun place. But so yeah,

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Speaker 1: I think partly you have to get out of your

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Speaker 1: own head. You just have to stop obsessing about it.

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Speaker 1: And I think just experience you just you take one

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Speaker 1: step and you go maybe you're only proud to yourself.

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Speaker 1: Sometimes it's the stupidest little thing. I ask a question

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Speaker 1: in that meeting. Yeah, I ask one question. That's all

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Speaker 1: it takes. It's just one question and everybody would be like,

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Speaker 1: what you know, and you just did it. So I

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Speaker 1: think it's those kind of things. For me, that was

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Speaker 1: just little series of challenges that I would push myself

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Speaker 1: and then I go, see, you can do it. So

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Speaker 1: you're unbelievably thoughtful in general. I think you're a thinker.

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Speaker 1: Did you like think about I'm going to reward myself,

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Speaker 1: like I have to tell myself that was good and

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Speaker 1: then move on and then move on and then move on.

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Speaker 1: I mean, was it self reflection? I think it's self reflection. Yeah,

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Speaker 1: I think it is, because it's also trying to get

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Speaker 1: over that fear. You're just so fearful, pitting your stomach

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Speaker 1: and and if you're not, if you're not shy or

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Speaker 1: you know, you like, if you don't lack confidence, you

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Speaker 1: don't know what I'm talking about, but it is, it's

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Speaker 1: just getting over it. So you have to have that

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Speaker 1: talk to yourself. The other thing that I do a

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Speaker 1: lot is the second guessing and the after the fact

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Speaker 1: beat myself up. Oh you should have asked that question.

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Speaker 1: Oh why did you say that dumb thing. That's something

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Speaker 1: that I've really had to work on to just say

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Speaker 1: it's over, it's done, you know, let's move on, Laura

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Speaker 1: says Alexa, move on all the time. Move on. But

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Speaker 1: that too, that too, I mean the amount of weight

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Speaker 1: I've lost and then gained back and worrying about those

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Speaker 1: things after the fact, and it's just like what's done

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Speaker 1: is done, and that's that's a difficult thing. You know.

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Speaker 1: It's funny, you know, Alexa talks about you having and

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Speaker 1: you're very open about the introvert thing. So many talks

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Speaker 1: we've seen you give and you're very open about what

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Speaker 1: that's been like as a leader. Yet we were just

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Speaker 1: at a celebration in your honor where I think ten

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Speaker 1: of the eleven people who got up and spoke about

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Speaker 1: you use the word you're the spark, and I think

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Speaker 1: there's some powerful irony and having self identified as an introvert,

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Speaker 1: but all the people you've worked with talk about you

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Speaker 1: as the catalyst. How have you been able to shape

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Speaker 1: that role over time and figuring out how to harness

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Speaker 1: that ability and use it in a room where you've

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Speaker 1: gone in and have met with everybody from I'll give

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Speaker 1: away a little bit about your your book. We'll talk

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Speaker 1: about in a second. You know, the c I a

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Speaker 1: to the team in Schenectady. You know, yeah, well, I

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Speaker 1: think um partly is just experience and being older, right,

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Speaker 1: you just you've sort of work your way through that.

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Speaker 1: But I for me. I had to get over that fear,

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Speaker 1: and it's just lead with curiosity, ask questions about people

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Speaker 1: you you For the people I work with, it's not

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Speaker 1: about do what I say. It's about how do I

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Speaker 1: help you do the best thing? How do I help

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Speaker 1: you be the best person. I think you have to

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Speaker 1: get to that point where for a manager or somebody

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Speaker 1: who leads a team, it's about the performance of the team.

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Speaker 1: It's not about command and control. Do what I say?

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Speaker 1: So here And that makes me feel really good because

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Speaker 1: it's something I feel like I've really worked on, and

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Speaker 1: it's consider this. It's not do this, it's consider this.

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Speaker 1: What do you think about this? So I think you

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Speaker 1: have to just work your way there. And there's a chemistry.

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Speaker 1: It's working with people who you you get each other right.

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Speaker 1: There's something really important when you work with people where

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Speaker 1: you finish each other's sentences, you have a certain energy.

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Speaker 1: It's not to say you're all alike. In fact, the

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Speaker 1: teams we've worked with were all very different. I think

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Speaker 1: it's important to hire people with big differences, but you

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Speaker 1: make it about the work, and you don't you make

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Speaker 1: it bigger than yourselves. And I think that's an important

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Speaker 1: lesson to their ideas all around you. I mean, you

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Speaker 1: know there's no shortage of ideas. How have you or

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Speaker 1: have you created a little bit of a framework or

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Speaker 1: a focus for yourself to say this is the thing

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Speaker 1: that I'm going to move forward with. Well, as you know, Alexa,

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Speaker 1: having worked together. I think I've been accused of chasing

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Speaker 1: after too many ideas, and I will stand totally guilty

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Speaker 1: of that. I haven't met an idea I don't love

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Speaker 1: for maybe at least a minute, And so I think

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Speaker 1: that's when I work with other people. It's like I

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Speaker 1: love this, you know, and if you're not careful, everybody's like,

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Speaker 1: what do I do with this? I gotta go to

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Speaker 1: investigate this, as opposed to saying I love it, I

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Speaker 1: don't know what to do with it. Let me figure

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Speaker 1: it out and I'll come back to you. And if

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Speaker 1: you don't come back, it's not that important. But to me,

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Speaker 1: I like to wallow around in ideas. I like to

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Speaker 1: see is there a possibility here? I like to consider things,

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Speaker 1: and um, I look a lot for patterns. You know,

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Speaker 1: you see it once, you see twice, you think it's

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Speaker 1: a coincidence. You see it three times, and you go, wait,

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Speaker 1: there's something there. And then I think it's a question

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Speaker 1: of does that Can I bring that back to the

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Speaker 1: company I work for? Can I bring it back to ge?

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Speaker 1: Does that make sense? Uh? It's interesting, but it doesn't

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Speaker 1: make sense for us. So I think there's a lot

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Speaker 1: of wallowing around in ideas and I like doing that.

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Speaker 1: You and I were talking, like I want to say,

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Speaker 1: two months ago, and we were talking about anybody. Not anybody,

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Speaker 1: but there are a lot of ideas, and there are

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Speaker 1: a lot of idea generators. But marrying a great idea

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Speaker 1: with someone who can actually get it done and land

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Speaker 1: the plane is so important. There's magic in that. How

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Speaker 1: have you gone from? Because you're not just an idea seeker?

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Speaker 1: I mean I've worked with We've both worked with you.

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Speaker 1: We know that your idea creator. And I think that's

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Speaker 1: a huge differentiator, by the way, for people, um in

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Speaker 1: business in general, because I think there are really there

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Speaker 1: are people who are really good at spotting great ideas

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Speaker 1: that someone else has, and then there are also people

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Speaker 1: who are really good at coming up with ideas. I

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Speaker 1: think you are both. How do you or is there

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Speaker 1: kind of a Beth com Stock playbook if you will?

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Speaker 1: For getting a great idea into the right you know,

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Speaker 1: place that it's execute herbal and impactful. Yeah, I think

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Speaker 1: it's a stick to witness. I don't. I just I

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Speaker 1: think it's just not giving up on an idea that

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Speaker 1: you feel passionately about. It doesn't mean it has to

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Speaker 1: be execute exactly the way you see it in the beginning.

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Speaker 1: It rarely is. But I think I've seen too many

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Speaker 1: people who they lose interest after the first thing goes wrong.

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Speaker 1: They lose patience because it's hard. And I don't know.

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Speaker 1: I just think I've developed a fortitude to see an

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Speaker 1: idea and really stick with it, and the teams were

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Speaker 1: in to keep going back in and find those moments

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Speaker 1: when you just want to all kill each other that

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Speaker 1: you sort of take a pause and you come back.

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Speaker 1: So I think there's a bit of just recognizing the

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Speaker 1: stages of ideas and the struggle, the messiness of it. Yeah,

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Speaker 1: you've talked a lot about not taking no for an answer.

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Speaker 1: You've told some stories, um about working at NBC. It's

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Speaker 1: not the quote that I love not to interject, but

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Speaker 1: it's um, it's like no, no means not yet it

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Speaker 1: mind you. I might tattoo it actually write it and

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Speaker 1: put in your I love it. So no means not yet.

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Speaker 1: Has there ever been a moment where you're like, ship,

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Speaker 1: I am pissing my boss off or I'm pissing someone

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Speaker 1: off by coming back with this idea, And how do

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Speaker 1: you get over that and say I don't give a

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Speaker 1: shut like this is right? Well, I think you have

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Speaker 1: to be so passionate about that idea. You have to

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Speaker 1: be like, I am going to die if this idea

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Speaker 1: doesn't go forward, and I will do anything to make

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Speaker 1: this idea happen. And so you believe in the people

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Speaker 1: who are behind the idea. You believe in the outcome

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Speaker 1: of the idea, and so it's not about you. So

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Speaker 1: then you're just the vessel. You're just the one that

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Speaker 1: gets in there. And um, I think if there's an

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Speaker 1: art to some of that, they have to learn. There's

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Speaker 1: a time I've learned for various people I've worked with.

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Speaker 1: You know, don't go and pitch them an idea on

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Speaker 1: a Friday or whatever. So you have to pick your

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Speaker 1: right moment when you or oh my gosh, this is

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Speaker 1: that they've just killed five ideas like this, I'm gonna

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Speaker 1: go back next week when I've done more homework. So

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Speaker 1: I think you have to be intuitive about how you

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Speaker 1: do it, but you just let you have to believe

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Speaker 1: that idea so passionately that get out of my way.

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Speaker 1: Get out of my way, because if this has to happen,

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Speaker 1: you know, it's funny. Having worked on a number of

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Speaker 1: projects we have and one of the things that I've

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Speaker 1: always valued about our relationship as a marketer is that

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Speaker 1: you bleed creativity in a world that is right now

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Speaker 1: seemingly bogged down in data and i'll use the word

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Speaker 1: loosely finance um and what we can afford. And I'm

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Speaker 1: curious to know, as somebody who's been at the top

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Speaker 1: of an organization like ge UM how many years I've

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Speaker 1: been at g twenty seven years, so a long time,

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Speaker 1: half of it through NBC. But and as as somebody

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Speaker 1: Thomas Edison, I didn't start at the same time. I

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Speaker 1: know you're thinking that we really didn't. I don't have

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Speaker 1: any good Edison gossip for you, so don't. I don't

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Speaker 1: know what he was like to work with as somebody

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Speaker 1: who's who's kind of seen I'm sure coming out of

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Speaker 1: you know, the what it was a financial crisis and

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Speaker 1: the early two thousand's and over the course of history,

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Speaker 1: when marketing has always been the thing, or creativity has

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Speaker 1: always been the thing that's easiest to wipe off the

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Speaker 1: table because it doesn't match up to the bottom line.

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Speaker 1: How have you faced that sort of adversity. I think

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Speaker 1: there's a lot of marketers who listen to this show

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Speaker 1: that go through ideas being sacrificed because they don't fit

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Speaker 1: into a budget. What would you say to them? Well,

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Speaker 1: I think the first thing is don't always ask permission.

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Speaker 1: I mean, obviously, everybody has a boss and so you

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Speaker 1: can't just do things without some sort of order in

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Speaker 1: most companies. But what I mean by that is too

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Speaker 1: often people go around trying to get everybody's okay and

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Speaker 1: everybody's approval, as opposed to I'm doing this, and i'd

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Speaker 1: love your feedback to make sure you think it's great.

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Speaker 1: But I'm doing this. I'm not asking you if I

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Speaker 1: should do this. For example, legal often comes up a lot,

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Speaker 1: or finance comes up, and so if you go to

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Speaker 1: finance and say can I do this, They're probably going

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Speaker 1: to say no unless they understand the goals and objectives.

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Speaker 1: If you say, here's what I'm doing, here's how I'm

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Speaker 1: going to spend my money, you know, can you help

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Speaker 1: me through this challenge? I think it's very different. So

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Speaker 1: that that I think is really it, and I think

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Speaker 1: you need for if you can get customer data is all.

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Speaker 1: Feedback is always helpful. So if a customer loves a

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Speaker 1: story you've done, you know, play that up inside your organization.

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Speaker 1: Find a few examples so and so liked it. I

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Speaker 1: think it's a lot of selling your ideas inside before

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Speaker 1: you ever sell the idea outside. So you recently, I

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Speaker 1: think it was a digital article um that I read

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Speaker 1: and said something about marketers. You said something about and

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Speaker 1: I'm paraphrasing you, Please correct me, but marketers need to

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Speaker 1: own their work. Do you think we've outsourced creativity at large?

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Speaker 1: Two partners and people we perceive as having a creative

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Speaker 1: solution rather than kind of having the will to do

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Speaker 1: it ourselves. Well, I don't think you can do everything yourself,

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Speaker 1: so I think you do need great partners. But I

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Speaker 1: think you just can't outsource everything. And I think you

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Speaker 1: have to understand your strategy. You have to create your strategy.

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Speaker 1: Everybody's in search of great strategy, but if it starts

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Speaker 1: with you, I mean what are you trying to accomplish?

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Speaker 1: And so I worry a lot that people are trying

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Speaker 1: to delegate that that that then uh, and then they

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Speaker 1: get frustrated. They're like, no one knows strategy because you

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Speaker 1: can't just make strategy out of nothing. So that's something

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Speaker 1: I I worry about a lot. And I believe people

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Speaker 1: need to own their story. You can't delegate your story

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Speaker 1: to someone else. It has to be authentic, it has

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Speaker 1: to be about you and the company work for. In

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Speaker 1: the case of marketers, and I I worry too often

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Speaker 1: everybody chases after trying to do Oh, that was a

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Speaker 1: great idea, so let me copy that, as opposed to

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Speaker 1: what's my interpretation of that? Um, And they're very different.

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Speaker 1: I think, what are your none? So you have a

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Speaker 1: ton of influences, and you've been really open about art,

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Speaker 1: and you are a voracious reader. So when we were

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Speaker 1: off Mike, Beth said that she has a book fort

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Speaker 1: that's basically built, which I loved because I got a

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Speaker 1: visual of you climbing into her. Well, I think that'd

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Speaker 1: be fine. I'm going to do that. I love it,

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Speaker 1: so I might have to shrink. We'll put it on

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Speaker 1: tiny little super guys we'll post it on our Instagram

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Speaker 1: it um and you have a lot You've been really

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Speaker 1: vocal about like pulling influences from different places. But what

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Speaker 1: are some like maybe non obvious influences that you've had

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Speaker 1: in your life and in your career that people made

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Speaker 1: me don't know about. Well, I grew up in a

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Speaker 1: small town in in the Shandow of Valley, Winchester, Virginia.

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Speaker 1: I think coming from a small town has had a

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Speaker 1: huge influence on me. I mean, I've I've traveled the world.

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Speaker 1: I've seen the world of work for a very big company.

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Speaker 1: I live in a very big city, New York City.

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Speaker 1: But being from a small town has just given me

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Speaker 1: a very different perspective. I mean, I grew up in

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Speaker 1: everybody knows your name and it's all about your reputation.

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Speaker 1: And you know, my mother knew things before I ever did.

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Speaker 1: My mother about you. Oh my gosh, friend mother the

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Speaker 1: best intelligence network. She was a school teacher and she

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Speaker 1: she would know things, have a type of even thought them.

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Speaker 1: So I think there's something really um just lovely about

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Speaker 1: growing up in that that respect. So you sort of

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Speaker 1: appreciate community, You appreciate the value of a network and

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Speaker 1: people who have your back. So perhaps you're more trusting

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Speaker 1: and going out into the world because you know you

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Speaker 1: know where people are from. So I think that's something

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Speaker 1: important to know where you're from and not forget about that.

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Speaker 1: One thing that I always loved about you working with

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Speaker 1: you was you rewarded people with your time. And I

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Speaker 1: think the idea that you just described of community and

427
00:20:40,119 --> 00:20:42,840
Speaker 1: of getting to know people really came through in your

428
00:20:42,880 --> 00:20:45,760
Speaker 1: work and for me and I think Laura as well,

429
00:20:45,800 --> 00:20:47,399
Speaker 1: when we would come in with an idea and we

430
00:20:47,440 --> 00:20:51,440
Speaker 1: would see you like you by the way you sparkle

431
00:20:51,760 --> 00:20:56,280
Speaker 1: when you're excited about something, and it's equally it's exciting

432
00:20:56,320 --> 00:20:59,360
Speaker 1: to see and it's exciting to be around. And what

433
00:20:59,560 --> 00:21:02,440
Speaker 1: I thought is amazing was that you would reward us

434
00:21:02,680 --> 00:21:04,640
Speaker 1: with some of your time. But you say that like

435
00:21:05,040 --> 00:21:07,040
Speaker 1: I was rewarded with the time too. I mean, that's

436
00:21:07,040 --> 00:21:09,320
Speaker 1: what I love doing. It's just the energy, like you said,

437
00:21:09,480 --> 00:21:13,000
Speaker 1: it's just it's the creativity. Uh, it's the teamwork. It's

438
00:21:13,040 --> 00:21:16,320
Speaker 1: that riff in a team. And I think of those sessions.

439
00:21:16,320 --> 00:21:18,960
Speaker 1: I mean, you're you're it's to me, there's no place

440
00:21:18,960 --> 00:21:21,760
Speaker 1: I'd rather be. It's just that energy and the give

441
00:21:21,800 --> 00:21:24,560
Speaker 1: and take and the ideas, and it's not whose idea

442
00:21:24,640 --> 00:21:26,640
Speaker 1: is great, it's just let's get this out of the tape.

443
00:21:26,680 --> 00:21:29,399
Speaker 1: So I love that. I would to tell you the truth,

444
00:21:29,440 --> 00:21:32,240
Speaker 1: it wasn't giving my time. It was very selfish. Well,

445
00:21:32,400 --> 00:21:35,000
Speaker 1: it was amazing, and I think it is a kind

446
00:21:35,000 --> 00:21:39,280
Speaker 1: of in my mind, our Archaea type right for leaders.

447
00:21:39,840 --> 00:21:43,560
Speaker 1: Um I'm not sure that in general people feel like

448
00:21:43,680 --> 00:21:45,840
Speaker 1: if they have an idea or they have a h

449
00:21:46,320 --> 00:21:49,240
Speaker 1: they're passionate about something, that their leadership is going to

450
00:21:49,359 --> 00:21:53,159
Speaker 1: understand it or even give enough time to it to

451
00:21:53,160 --> 00:21:54,960
Speaker 1: sit down and work it through with them. And I

452
00:21:55,000 --> 00:21:58,040
Speaker 1: think that that's really special. I mean, do you you know,

453
00:21:58,160 --> 00:22:00,040
Speaker 1: looking around and a lot of leaders you've met it,

454
00:22:00,840 --> 00:22:03,960
Speaker 1: do you think that there's more of that inner personal

455
00:22:04,080 --> 00:22:07,120
Speaker 1: side of business that needs to happen in a big way.

456
00:22:07,160 --> 00:22:10,040
Speaker 1: I have this UM, I do this thing called change

457
00:22:10,040 --> 00:22:13,560
Speaker 1: Maker's book Club. We love it. I did one with

458
00:22:13,680 --> 00:22:17,800
Speaker 1: Satya Ardella as Microsoft, and UM I thought it was

459
00:22:17,840 --> 00:22:21,439
Speaker 1: so unique his perspective here he's leading with empathy and

460
00:22:21,480 --> 00:22:24,560
Speaker 1: talking about it and his son was fascinating, amazing and

461
00:22:24,560 --> 00:22:26,480
Speaker 1: putting it in a book. And at one point I

462
00:22:26,480 --> 00:22:29,200
Speaker 1: said to him, but you have to understand see who's

463
00:22:29,200 --> 00:22:32,560
Speaker 1: don't talk like you? How is that? And so I

464
00:22:32,560 --> 00:22:35,520
Speaker 1: think hopefully you'll see more people. I mean, he's doing

465
00:22:35,600 --> 00:22:38,320
Speaker 1: the company is doing well, he's hiring great people. So

466
00:22:38,440 --> 00:22:40,680
Speaker 1: I think you when you see people like that, it's

467
00:22:40,720 --> 00:22:43,600
Speaker 1: so unique and they I think the more they get celebrated, hopefully,

468
00:22:43,600 --> 00:22:46,480
Speaker 1: the more it will encourage other leaders to step forward

469
00:22:46,520 --> 00:22:49,280
Speaker 1: and lead with empathy. What are the lessons in leadership?

470
00:22:49,280 --> 00:22:53,359
Speaker 1: I mean, obviously you've worked with leaders, government's dignitaries all

471
00:22:53,400 --> 00:22:56,880
Speaker 1: around the world. Is there a common denominator you talked

472
00:22:56,920 --> 00:23:01,040
Speaker 1: about looking for patterns, um, that you found that really

473
00:23:01,160 --> 00:23:04,360
Speaker 1: especially in the world of brands and marketing and advertising,

474
00:23:04,640 --> 00:23:06,719
Speaker 1: that you say like, this is what I know A

475
00:23:06,720 --> 00:23:09,280
Speaker 1: recipe for successes for a leader? Well, I think a

476
00:23:09,320 --> 00:23:11,720
Speaker 1: good leader who has a good brand and is known

477
00:23:12,040 --> 00:23:14,880
Speaker 1: is um, they work really hard, and I think most

478
00:23:15,240 --> 00:23:16,800
Speaker 1: people think they don't work you know, maybe you think

479
00:23:16,800 --> 00:23:18,560
Speaker 1: you don't work that hard, but they work really hard

480
00:23:18,600 --> 00:23:21,400
Speaker 1: and they never take it for granted. UM. I can

481
00:23:21,440 --> 00:23:23,879
Speaker 1: think of leaders. I worked with Jack Welch earlier in

482
00:23:23,920 --> 00:23:26,880
Speaker 1: my career and number to the day he retired. He

483
00:23:27,040 --> 00:23:30,520
Speaker 1: was practicing Q and A to do interviews. He didn't

484
00:23:30,560 --> 00:23:32,000
Speaker 1: have to do that at that he would, you know.

485
00:23:32,400 --> 00:23:35,880
Speaker 1: I I you see that with different leaders where they

486
00:23:35,960 --> 00:23:38,840
Speaker 1: just they take nothing for granted, and so I think

487
00:23:38,880 --> 00:23:40,800
Speaker 1: that's about a good brand. You. The other thing I

488
00:23:40,840 --> 00:23:43,960
Speaker 1: think good leaders do is they stay relevant UM as

489
00:23:43,960 --> 00:23:46,400
Speaker 1: you keep up with the times, you're open, you try

490
00:23:46,440 --> 00:23:49,119
Speaker 1: to make sure you understand how things are changing, and

491
00:23:49,160 --> 00:23:52,920
Speaker 1: so I think good leaders are open to what about change.

492
00:23:53,840 --> 00:23:56,840
Speaker 1: I think good leaders UM hopefully they have diverse teams,

493
00:23:56,960 --> 00:23:59,680
Speaker 1: and they have people who bring them ideas and they

494
00:23:59,720 --> 00:24:01,800
Speaker 1: list into them. They don't. I think the worst thing

495
00:24:01,880 --> 00:24:03,800
Speaker 1: leaders can do is that they just listen to people

496
00:24:03,840 --> 00:24:06,760
Speaker 1: like them. It's it's so interesting. We're we're talking a

497
00:24:06,760 --> 00:24:10,360
Speaker 1: lot on this show and have had executives in who

498
00:24:10,600 --> 00:24:13,160
Speaker 1: represent what Alexa and I will politely call the old

499
00:24:13,160 --> 00:24:15,720
Speaker 1: guard UM, people that have been in this industry for

500
00:24:15,880 --> 00:24:18,240
Speaker 1: you know, a number of years, that are very esteemed

501
00:24:18,320 --> 00:24:21,119
Speaker 1: jobs who are going through this, and then we also

502
00:24:21,240 --> 00:24:23,200
Speaker 1: meet with a lot of what I'll call the new

503
00:24:23,240 --> 00:24:25,479
Speaker 1: guard of executives people have to help startups and our

504
00:24:25,560 --> 00:24:30,359
Speaker 1: entrepreneurial and challenging the way the industry UM works. And

505
00:24:30,560 --> 00:24:33,359
Speaker 1: it's interesting to see how the ones who we seem

506
00:24:33,440 --> 00:24:36,520
Speaker 1: to gravitate to Alexa and I are the ones that

507
00:24:36,560 --> 00:24:39,600
Speaker 1: do what you just describe. They stay relevant, they're willing

508
00:24:39,760 --> 00:24:42,840
Speaker 1: and to listen and bring new people to the table,

509
00:24:43,200 --> 00:24:47,320
Speaker 1: Whereas the ones who we see struggling to maintain ad

510
00:24:47,359 --> 00:24:50,080
Speaker 1: revenue or relevancy in the market are the ones who

511
00:24:50,440 --> 00:24:52,960
Speaker 1: kind of subscribe to the Well that's the way it's

512
00:24:52,960 --> 00:24:56,600
Speaker 1: been done. It's frustrating. It's frustrating. I mean, I I know,

513
00:24:56,680 --> 00:24:59,000
Speaker 1: having worked with Jeff M l at um at GE,

514
00:24:59,160 --> 00:25:01,840
Speaker 1: I mean at so knows this. We would, uh, Linda

515
00:25:01,880 --> 00:25:04,200
Speaker 1: buff and I would do a dinner at least once

516
00:25:04,240 --> 00:25:07,400
Speaker 1: a year for him on media trends long after Ge

517
00:25:07,400 --> 00:25:10,960
Speaker 1: got out of NBC UM just to keep contemporary. Jeff

518
00:25:11,000 --> 00:25:13,080
Speaker 1: would want to know. He'd want to challenge people. He'd

519
00:25:13,119 --> 00:25:17,000
Speaker 1: want to understand what is this new you know effort

520
00:25:17,000 --> 00:25:20,639
Speaker 1: that like what's podcasting about? What is whatever the newest

521
00:25:20,640 --> 00:25:22,920
Speaker 1: technology and media was. He wanted to understand it. I

522
00:25:22,920 --> 00:25:25,560
Speaker 1: always thought that was such an encouraging sign, and it's

523
00:25:25,560 --> 00:25:27,879
Speaker 1: sent a good sign to Linda and I. Hey, here's

524
00:25:27,920 --> 00:25:30,520
Speaker 1: somebody who's interested in the some of the work we're doing.

525
00:25:30,560 --> 00:25:32,520
Speaker 1: And you weren't like bringing in Jeff Sucker. I don't

526
00:25:32,520 --> 00:25:34,080
Speaker 1: know why I picked his name, has nothing to do

527
00:25:34,119 --> 00:25:36,800
Speaker 1: with anything. You were bringing in people like Chris Pool

528
00:25:37,320 --> 00:25:41,360
Speaker 1: right and created four jun like we were bringing in UM,

529
00:25:41,400 --> 00:25:44,480
Speaker 1: a lot of different thinkers like that, and UM some

530
00:25:44,560 --> 00:25:46,679
Speaker 1: of the new I remember we brought an anchor, you know,

531
00:25:47,200 --> 00:25:49,359
Speaker 1: long before I think they were just like out of

532
00:25:49,400 --> 00:25:52,720
Speaker 1: the out of the starting block UM, and he was

533
00:25:52,880 --> 00:25:55,080
Speaker 1: very curious and very in fact, we did that on

534
00:25:55,080 --> 00:25:57,199
Speaker 1: a lot of different subjects to Jeff and others. Just

535
00:25:57,480 --> 00:26:02,240
Speaker 1: remember one UM really early on blockchain and bitcoin. You know,

536
00:26:02,440 --> 00:26:05,960
Speaker 1: there's a part of the group that goes so irrelevant,

537
00:26:06,080 --> 00:26:08,560
Speaker 1: this is never going to happen, this is a joke.

538
00:26:08,920 --> 00:26:10,800
Speaker 1: And then there are the few people are like, wow,

539
00:26:11,440 --> 00:26:13,760
Speaker 1: what if we were starting to say what if? You know,

540
00:26:13,840 --> 00:26:16,240
Speaker 1: as machines talk to machines, we may need that kind

541
00:26:16,240 --> 00:26:19,240
Speaker 1: of currency for instantaneous transaction. So all you need is

542
00:26:19,240 --> 00:26:21,159
Speaker 1: a couple of sparks. And then suddenly it's relevant and

543
00:26:21,200 --> 00:26:23,600
Speaker 1: people get engaged. How do you spot the what ifs?

544
00:26:23,760 --> 00:26:25,880
Speaker 1: And it sounds like an obvious question, but it's really not.

545
00:26:26,040 --> 00:26:27,760
Speaker 1: It's not. I think you have to honestly, I think

546
00:26:27,760 --> 00:26:29,920
Speaker 1: you have to put them in those situations. I think

547
00:26:30,000 --> 00:26:31,960
Speaker 1: it's um. I think all you can do is expose

548
00:26:32,040 --> 00:26:34,960
Speaker 1: people to new ideas. One of the things we UM

549
00:26:34,960 --> 00:26:37,719
Speaker 1: we did it g as we created this global insight network,

550
00:26:37,920 --> 00:26:44,159
Speaker 1: the GIN network, and yeah, we should have drink. We

551
00:26:44,240 --> 00:26:46,719
Speaker 1: totally fell on the experience because we didn't do anything

552
00:26:46,760 --> 00:26:49,920
Speaker 1: with real GIN but UM. But we got really great

553
00:26:50,000 --> 00:26:53,159
Speaker 1: edge thinkers, like a great one's like Nina Tandon who

554
00:26:53,160 --> 00:26:56,040
Speaker 1: have EpiBone who's three D printing bones and you know

555
00:26:56,040 --> 00:26:59,080
Speaker 1: people like Nina, And it was way out on the

556
00:26:59,160 --> 00:27:01,359
Speaker 1: edge stuff and we were just voyeurs. It was just

557
00:27:01,400 --> 00:27:03,360
Speaker 1: a way to bring these people together and have them

558
00:27:03,440 --> 00:27:05,520
Speaker 1: learn or like twenty of them and they were talking

559
00:27:05,520 --> 00:27:07,600
Speaker 1: with themselves and we was like brought to you by

560
00:27:07,640 --> 00:27:10,080
Speaker 1: g Well. I think we've gotten to this place. A

561
00:27:10,080 --> 00:27:13,600
Speaker 1: lot of people in marketing talk about innovation and curiosity,

562
00:27:13,640 --> 00:27:15,760
Speaker 1: and it's almost become like the word of the day.

563
00:27:16,640 --> 00:27:19,640
Speaker 1: You know, do we even know how to define innovation

564
00:27:19,640 --> 00:27:22,320
Speaker 1: because everyone's defining it so many different ways of innovation?

565
00:27:22,400 --> 00:27:24,960
Speaker 1: Storytelling another one right there. But but the reason I

566
00:27:24,960 --> 00:27:26,960
Speaker 1: think people are using them so much is because we

567
00:27:27,040 --> 00:27:29,560
Speaker 1: still aren't good at it. I totally agree, And so

568
00:27:29,680 --> 00:27:31,679
Speaker 1: we're sort of like, here we go again, but if

569
00:27:31,680 --> 00:27:33,959
Speaker 1: we were good at maybe we have different words for it.

570
00:27:34,200 --> 00:27:37,720
Speaker 1: You know. It's interesting, um having the unique opportunity to

571
00:27:38,600 --> 00:27:41,800
Speaker 1: work for both of you as my clients. One of

572
00:27:41,840 --> 00:27:46,560
Speaker 1: the things that I always um appreciated was being able

573
00:27:46,600 --> 00:27:49,439
Speaker 1: to come in and not be afraid to pitch or

574
00:27:49,520 --> 00:27:52,800
Speaker 1: say anything because there was such this ethos of freedom

575
00:27:52,840 --> 00:27:55,600
Speaker 1: to fail and knowing that great ideas were going to

576
00:27:55,640 --> 00:27:57,560
Speaker 1: come and not every idea was going to hit the mark.

577
00:27:57,600 --> 00:28:00,280
Speaker 1: I mean, well, let's start with you had good idea? Yeah, okay,

578
00:27:59,840 --> 00:28:02,640
Speaker 1: I like Laura came in and she proved herself that

579
00:28:02,680 --> 00:28:05,480
Speaker 1: this was not just you know, okay, I'm not on record.

580
00:28:05,560 --> 00:28:09,560
Speaker 1: We might have to reward you had good ideas. I

581
00:28:09,680 --> 00:28:12,200
Speaker 1: never felt the intimidation factor I think a lot of

582
00:28:12,240 --> 00:28:15,800
Speaker 1: people face because there was this openness and willingness to say,

583
00:28:15,840 --> 00:28:19,160
Speaker 1: it's okay if we fail, but if we don't try so.

584
00:28:19,760 --> 00:28:22,879
Speaker 1: I've seen permission slips on your desk for for your colleagues.

585
00:28:22,880 --> 00:28:26,399
Speaker 1: I've seen you openly talk about failure as as a plus.

586
00:28:26,640 --> 00:28:29,199
Speaker 1: Can you talk about in a world where we are

587
00:28:29,280 --> 00:28:32,320
Speaker 1: anxiety written with this idea that if it's not perfect

588
00:28:32,359 --> 00:28:35,960
Speaker 1: the first time, while you know. God, Yeah, we're talking

589
00:28:36,000 --> 00:28:39,360
Speaker 1: to a recovering perfectionist. So I'm only on somebody who's

590
00:28:39,400 --> 00:28:42,400
Speaker 1: lived this whole my whole life. I I, Um, I

591
00:28:42,440 --> 00:28:44,560
Speaker 1: don't like to fail. I'm not. I'm not here to

592
00:28:44,560 --> 00:28:46,520
Speaker 1: say I love to fail. And I haven't said, you know,

593
00:28:46,600 --> 00:28:49,680
Speaker 1: Laura fail because I love it. I just let's do it. Um.

594
00:28:49,840 --> 00:28:53,120
Speaker 1: I just I feel like if you're into creativity, the

595
00:28:53,280 --> 00:28:55,560
Speaker 1: first idea is never the best one, and you just

596
00:28:55,600 --> 00:28:57,800
Speaker 1: have to keep working it and working it and working

597
00:28:57,800 --> 00:29:01,040
Speaker 1: in and uh ge. We really to gravitated to tools,

598
00:29:01,040 --> 00:29:03,120
Speaker 1: you know, things like lean startup, that this idea of

599
00:29:03,160 --> 00:29:06,080
Speaker 1: a minimally viable product that give you a room to fail.

600
00:29:06,160 --> 00:29:08,840
Speaker 1: But too often we put it on ourselves. We just

601
00:29:08,920 --> 00:29:11,120
Speaker 1: beat ourselves up. So I think, Um, I think, if

602
00:29:11,120 --> 00:29:13,600
Speaker 1: you're going to be creative, you can't. You have to

603
00:29:13,640 --> 00:29:16,400
Speaker 1: get over the perfectionist issue. The big thing for me

604
00:29:16,520 --> 00:29:19,240
Speaker 1: was just asking for help. I remember early in my career,

605
00:29:19,280 --> 00:29:21,440
Speaker 1: I was afraid to I was afraid to ask, I

606
00:29:21,480 --> 00:29:22,920
Speaker 1: was afraid to speak up. But I was afraid to

607
00:29:22,920 --> 00:29:26,080
Speaker 1: ask for help. It meant I have a week. Um.

608
00:29:26,160 --> 00:29:29,600
Speaker 1: I didn't ask my husband to help me with the groceries.

609
00:29:29,640 --> 00:29:32,040
Speaker 1: I didn't ask, you know, my colleagues to help me

610
00:29:32,080 --> 00:29:35,000
Speaker 1: at work and X, and I think I got feedback

611
00:29:35,080 --> 00:29:38,120
Speaker 1: once saying, you just don't ask for help. You come

612
00:29:38,120 --> 00:29:41,200
Speaker 1: in with your idea fully baked and um, no one

613
00:29:41,280 --> 00:29:43,440
Speaker 1: has any ability to put anything in here. And that

614
00:29:43,560 --> 00:29:46,280
Speaker 1: was such important feedback. And I think if I hadn't

615
00:29:46,760 --> 00:29:49,240
Speaker 1: stopped and done some work on that, I wouldn't be

616
00:29:49,280 --> 00:29:52,360
Speaker 1: here and I would be not very happy. Is there

617
00:29:52,440 --> 00:29:55,960
Speaker 1: one idea that you know? Are there any models that

618
00:29:56,040 --> 00:29:59,560
Speaker 1: you're saying that's really interesting? I would put my money

619
00:29:59,560 --> 00:30:02,600
Speaker 1: down on. Well, I I think there are these more

620
00:30:02,680 --> 00:30:06,400
Speaker 1: targeted media companies are seeing out there. I think, um,

621
00:30:06,440 --> 00:30:08,720
Speaker 1: I mean everybody's going gaga for podcast. You guys are

622
00:30:08,760 --> 00:30:11,920
Speaker 1: doing this because they love the sponsorship model. But it's

623
00:30:11,960 --> 00:30:14,040
Speaker 1: just one model, and it's and and so I worry

624
00:30:14,080 --> 00:30:16,040
Speaker 1: a little bit when things get put in a category

625
00:30:16,120 --> 00:30:19,400
Speaker 1: of now everybody has to follow this exact trend. It's media,

626
00:30:19,480 --> 00:30:22,160
Speaker 1: it's the way the way I think it's just the

627
00:30:22,200 --> 00:30:25,280
Speaker 1: pie is getting bigger, the slices get smaller, and so

628
00:30:25,360 --> 00:30:28,280
Speaker 1: to your point, where we all have to um, if

629
00:30:28,320 --> 00:30:31,160
Speaker 1: you like challenges to be a marketer or in media

630
00:30:31,240 --> 00:30:33,640
Speaker 1: right now is incredibly exciting. It just means you have

631
00:30:33,680 --> 00:30:36,040
Speaker 1: to be doing more things and you have to have

632
00:30:36,240 --> 00:30:39,600
Speaker 1: an experimental part of everything you do. And I think,

633
00:30:39,640 --> 00:30:41,120
Speaker 1: again back to where we said, I don't think people

634
00:30:41,120 --> 00:30:44,959
Speaker 1: stick with it enough. So I think it's multimedia, and

635
00:30:45,000 --> 00:30:47,440
Speaker 1: I'm not sure yet someone's come up with the perfect

636
00:30:47,520 --> 00:30:50,640
Speaker 1: multimedia model. So if I were to say something that

637
00:30:50,680 --> 00:30:52,600
Speaker 1: I'm curious about or that i'd love to be in

638
00:30:52,640 --> 00:30:55,680
Speaker 1: search of, it's what's that right multimedia model where you

639
00:30:55,720 --> 00:30:59,000
Speaker 1: can go from audio to video to something in text

640
00:30:59,200 --> 00:31:02,200
Speaker 1: and somehow it's integrated. And I think as people we

641
00:31:02,280 --> 00:31:05,040
Speaker 1: want more of that. I think also just the way

642
00:31:05,120 --> 00:31:08,440
Speaker 1: we segment audiences and we think about it UM, I

643
00:31:08,480 --> 00:31:10,720
Speaker 1: think it's really I I'd like to think we're going

644
00:31:10,720 --> 00:31:13,720
Speaker 1: to much more of a state of mind segmentation UM.

645
00:31:14,080 --> 00:31:17,360
Speaker 1: And people have that we're not just in a box.

646
00:31:17,400 --> 00:31:19,760
Speaker 1: It's not just women of a certain age or you know,

647
00:31:19,880 --> 00:31:22,520
Speaker 1: we're not just business people. And I feel like we've

648
00:31:22,520 --> 00:31:24,880
Speaker 1: been fighting that in marketing for a long time, and

649
00:31:24,960 --> 00:31:29,040
Speaker 1: yet people are saying I expressed myself differently in different ways,

650
00:31:29,320 --> 00:31:31,200
Speaker 1: and we tend to look at it as the platform,

651
00:31:31,320 --> 00:31:34,239
Speaker 1: not the expression. What are brands that you're looking at

652
00:31:34,280 --> 00:31:36,800
Speaker 1: that then obviously you've held a board seat at Nike,

653
00:31:36,920 --> 00:31:39,920
Speaker 1: and we've talked that length over the brands over the years.

654
00:31:39,960 --> 00:31:42,680
Speaker 1: That served up as inspiration as we turned the page

655
00:31:42,680 --> 00:31:44,280
Speaker 1: into twenty team. We've talked a lot on the show

656
00:31:44,280 --> 00:31:46,560
Speaker 1: about you know, certain direct consumer brands that are just

657
00:31:46,600 --> 00:31:48,960
Speaker 1: blowing our minds, like the Glossier's and the Caspers and

658
00:31:49,000 --> 00:31:52,000
Speaker 1: all these guys who've figured out um, very specific models

659
00:31:52,040 --> 00:31:55,000
Speaker 1: but have prioritized marketing is a way to kind of

660
00:31:55,040 --> 00:31:57,880
Speaker 1: scale quickly. Are there you know a handful that you'd

661
00:31:57,880 --> 00:31:59,239
Speaker 1: look to and say, hey, these are people I want

662
00:31:59,280 --> 00:32:02,360
Speaker 1: to collaborate in the future with because they're doing it differently. Um.

663
00:32:02,400 --> 00:32:04,240
Speaker 1: I've been intrigued by what we work has been doing

664
00:32:04,280 --> 00:32:06,360
Speaker 1: this year. I mean, just when you think you know them,

665
00:32:07,000 --> 00:32:09,520
Speaker 1: you think just this big, you know, they're just gobbling

666
00:32:09,560 --> 00:32:13,160
Speaker 1: up office space everywhere, they take a twist and they

667
00:32:13,200 --> 00:32:16,400
Speaker 1: look at something different. I thought, Um, I thought, um,

668
00:32:16,480 --> 00:32:18,080
Speaker 1: you know they'm being an investor in the Wing was

669
00:32:18,120 --> 00:32:20,040
Speaker 1: really smart. I think what the Wing has been doing

670
00:32:20,120 --> 00:32:23,320
Speaker 1: has been a really sort of moment in a unique

671
00:32:23,360 --> 00:32:26,160
Speaker 1: moment to express something that needed to be expressed in

672
00:32:26,000 --> 00:32:28,760
Speaker 1: a in a pretty good way. I UM, I think so.

673
00:32:28,880 --> 00:32:32,520
Speaker 1: I think it's those mashup things are really really quite interesting. Yeah,

674
00:32:32,560 --> 00:32:34,640
Speaker 1: And I think it's new I P, which is something

675
00:32:34,640 --> 00:32:37,400
Speaker 1: that we talk about a lot I P that couldn't

676
00:32:37,400 --> 00:32:40,920
Speaker 1: be created by being individualistic. I think it's the collaborative,

677
00:32:41,200 --> 00:32:45,840
Speaker 1: the collaborative nature that's appealing. So twenty seven years of

678
00:32:45,920 --> 00:32:48,880
Speaker 1: g E and you're moving on to your next chapter

679
00:32:49,520 --> 00:32:54,080
Speaker 1: literally literally literally literally, can you talk a bit about

680
00:32:54,320 --> 00:32:57,920
Speaker 1: what comes next? And UM, your book? Well, two things.

681
00:32:57,960 --> 00:32:59,680
Speaker 1: I have a book I'm coming out with in September

682
00:32:59,720 --> 00:33:02,360
Speaker 1: that I'm finishing up right now. It's called Imagine It Forward,

683
00:33:02,400 --> 00:33:06,080
Speaker 1: and it's UM, it's very much just about change and

684
00:33:06,080 --> 00:33:08,680
Speaker 1: and um sort of summoning courage at work to make

685
00:33:08,760 --> 00:33:11,320
Speaker 1: change happen because you believe so passionately an idea that

686
00:33:11,360 --> 00:33:13,960
Speaker 1: you'll die if it doesn't happen. So UM, So I'm

687
00:33:14,040 --> 00:33:16,040
Speaker 1: very much targeting it to people who are kind of

688
00:33:16,080 --> 00:33:18,400
Speaker 1: just starting out or midway through their career. So I'm

689
00:33:18,400 --> 00:33:20,840
Speaker 1: excited about that. But that's UM, that's just you know,

690
00:33:20,880 --> 00:33:22,600
Speaker 1: we'll come out later in the year and then I'm

691
00:33:22,600 --> 00:33:24,960
Speaker 1: gonna take just take some time and discover I really

692
00:33:25,280 --> 00:33:28,160
Speaker 1: want to just go off and sort of see what

693
00:33:28,200 --> 00:33:31,160
Speaker 1: it's like to not have a set schedule and to

694
00:33:31,240 --> 00:33:33,800
Speaker 1: not have a bunch of commitments and see what I

695
00:33:33,840 --> 00:33:36,080
Speaker 1: am interested in. I've kind of forgotten some of those

696
00:33:36,080 --> 00:33:39,200
Speaker 1: things about myself, or maybe I never knew them. So

697
00:33:39,280 --> 00:33:41,440
Speaker 1: I'm very much just going to set off on a

698
00:33:41,640 --> 00:33:44,600
Speaker 1: sort of discovery tour. Yeah, and I'd really like to

699
00:33:44,640 --> 00:33:46,920
Speaker 1: go to some of these, I think in these smaller cities.

700
00:33:46,960 --> 00:33:48,959
Speaker 1: I mean, you've seen state Steve Case do that with

701
00:33:49,120 --> 00:33:50,840
Speaker 1: his The Rise of the Rest tour where he's been

702
00:33:50,840 --> 00:33:53,600
Speaker 1: looking at entrepreneurs. But I think there are some really

703
00:33:53,720 --> 00:33:58,560
Speaker 1: interesting just there's really interesting creativity happening in um a

704
00:33:58,600 --> 00:34:01,720
Speaker 1: lot of cities, smaller city these around around the country.

705
00:34:01,840 --> 00:34:04,480
Speaker 1: And I this summer was in Portland, Maine, and you know,

706
00:34:04,520 --> 00:34:06,760
Speaker 1: you just find these we went to my husband, I

707
00:34:06,800 --> 00:34:12,839
Speaker 1: went to this crazy uh marching band concert uh like

708
00:34:12,920 --> 00:34:14,440
Speaker 1: in the middle of the night, and you know, just

709
00:34:14,480 --> 00:34:16,799
Speaker 1: these like how did we get here? But this was

710
00:34:16,840 --> 00:34:18,600
Speaker 1: a lot of fun. And so I think there's just

711
00:34:18,719 --> 00:34:22,319
Speaker 1: a lot of creativity being expressed in different ways and

712
00:34:22,440 --> 00:34:25,400
Speaker 1: people finding their way to be creative in places you

713
00:34:25,440 --> 00:34:28,680
Speaker 1: wouldn't uh, in places you wouldn't expect. So You'll definitely

714
00:34:28,719 --> 00:34:31,520
Speaker 1: learning new things about yourself. I'm sure on these road trips.

715
00:34:31,520 --> 00:34:33,759
Speaker 1: But I learned I didn't like marching grand music like

716
00:34:33,800 --> 00:34:35,520
Speaker 1: that would be. It was a fun experience, but I'm

717
00:34:35,520 --> 00:34:39,520
Speaker 1: not going to go like follow this band. Um. Was

718
00:34:39,560 --> 00:34:42,879
Speaker 1: there anything in writing your book that surprised yourself? How

719
00:34:42,920 --> 00:34:44,719
Speaker 1: hard it is? People say it's hard. I had a

720
00:34:44,719 --> 00:34:47,640
Speaker 1: co writer I worked as uh cot co writer who's

721
00:34:47,640 --> 00:34:49,040
Speaker 1: done a lot named taar Ross, So it was it

722
00:34:49,120 --> 00:34:51,080
Speaker 1: was that was hard because he's not in my head

723
00:34:51,160 --> 00:34:54,239
Speaker 1: and I had to like, you know, interpret things. Um.

724
00:34:54,960 --> 00:34:57,120
Speaker 1: I had a job, so I you know, I couldn't.

725
00:34:57,160 --> 00:34:59,680
Speaker 1: I spent all my weekends, so I haven't been exercising

726
00:34:59,719 --> 00:35:01,480
Speaker 1: as more. I haven't read as many books as i'd

727
00:35:01,560 --> 00:35:03,919
Speaker 1: like to. I don't know the latest cool music because

728
00:35:03,920 --> 00:35:06,120
Speaker 1: I've been a hermit for the past eighteen months. You've

729
00:35:06,120 --> 00:35:08,960
Speaker 1: been building been building that, so UM. I think I

730
00:35:09,000 --> 00:35:12,239
Speaker 1: think also just um coming to terms with things that

731
00:35:12,320 --> 00:35:15,000
Speaker 1: you that I didn't do right, you know, and just

732
00:35:15,040 --> 00:35:16,759
Speaker 1: sort of in some ways, I'm trying to be very

733
00:35:16,800 --> 00:35:20,200
Speaker 1: personal and lessons learned, UM, trying to be hopefully that

734
00:35:20,640 --> 00:35:23,319
Speaker 1: lessons learned could be with some that someone else could

735
00:35:23,360 --> 00:35:25,160
Speaker 1: take so I think you have those moments where you

736
00:35:25,200 --> 00:35:28,080
Speaker 1: have to go, you didn't do that well and you

737
00:35:28,120 --> 00:35:30,200
Speaker 1: have to own up and own up to it. Are

738
00:35:30,200 --> 00:35:33,560
Speaker 1: there best values that you've never deviated from and that

739
00:35:33,680 --> 00:35:36,439
Speaker 1: you would say, I'm proud that I I kept true

740
00:35:36,480 --> 00:35:39,520
Speaker 1: to those things. It's a great question. I mean I think, Um,

741
00:35:39,640 --> 00:35:42,040
Speaker 1: I think believe in the team. You know, it's about

742
00:35:42,040 --> 00:35:44,880
Speaker 1: the team. UM. And if I've deviated from that, I

743
00:35:45,040 --> 00:35:48,759
Speaker 1: always regret it. Right, it's just those just you it

744
00:35:48,800 --> 00:35:53,839
Speaker 1: catches up with you. UM. I think, just be truthful, right,

745
00:35:53,960 --> 00:35:56,960
Speaker 1: just you know. I used to always um fess up

746
00:35:57,000 --> 00:36:00,040
Speaker 1: when something went wrong before I needed to. And I

747
00:36:00,080 --> 00:36:02,080
Speaker 1: always felt that that was just get ahead of it,

748
00:36:02,160 --> 00:36:03,799
Speaker 1: just say this is a problem. We're going to deal

749
00:36:03,840 --> 00:36:06,319
Speaker 1: with it, as opposed to try to hide it so

750
00:36:06,400 --> 00:36:08,680
Speaker 1: that that would be um, that would be another thing.

751
00:36:08,760 --> 00:36:11,960
Speaker 1: And I, um, I guess just stay hungry for good,

752
00:36:12,080 --> 00:36:15,840
Speaker 1: good ideas. Um, there's just you're never done. It's just

753
00:36:16,040 --> 00:36:18,239
Speaker 1: you're never done. And then I guess my last thing

754
00:36:18,280 --> 00:36:20,359
Speaker 1: is just I work for better. I wake up every day.

755
00:36:20,520 --> 00:36:23,840
Speaker 1: I love I It's all about personal development, leadership development.

756
00:36:24,239 --> 00:36:26,359
Speaker 1: I tend to like working with people like that. If

757
00:36:26,360 --> 00:36:28,480
Speaker 1: we're all trying to get better together. It's it's a

758
00:36:28,480 --> 00:36:31,839
Speaker 1: good it's a good place as somebody who is what

759
00:36:31,880 --> 00:36:35,319
Speaker 1: we consider like the ultimate and girl Boss. What was

760
00:36:35,360 --> 00:36:41,080
Speaker 1: the most pivotal moment of your career. Well, I think

761
00:36:41,080 --> 00:36:44,680
Speaker 1: for me it was taken. I was at CBS top rated.

762
00:36:44,719 --> 00:36:48,320
Speaker 1: I was doing CBIA Entertainmentablicity, top rated network, and I

763
00:36:48,360 --> 00:36:52,400
Speaker 1: went back to NBC and the News division, worst rated network.

764
00:36:52,480 --> 00:36:54,480
Speaker 1: The news division was about to shut down. They had

765
00:36:54,560 --> 00:36:58,040
Speaker 1: done real fake news um and it was the best,

766
00:36:58,080 --> 00:36:59,919
Speaker 1: one of the best jobs even today that I've ever had,

767
00:37:00,000 --> 00:37:02,000
Speaker 1: because it was rising up out of the ashes and

768
00:37:02,000 --> 00:37:04,400
Speaker 1: we got to form a new team and anything was possible.

769
00:37:04,960 --> 00:37:06,399
Speaker 1: And a lot of people told me not to take

770
00:37:06,440 --> 00:37:09,000
Speaker 1: that job, that I'd ruined my career, I'd ruin my reputation,

771
00:37:09,440 --> 00:37:10,960
Speaker 1: but I just knew I had to take it. So

772
00:37:11,040 --> 00:37:13,319
Speaker 1: to me, that was pivotal just to be given that

773
00:37:13,440 --> 00:37:16,680
Speaker 1: chance and and frankly, just to take a chance on

774
00:37:16,800 --> 00:37:20,640
Speaker 1: something that didn't seem clear, and it gave me confidence, Hey,

775
00:37:21,040 --> 00:37:24,319
Speaker 1: your guts right, go with it. What would be the

776
00:37:24,360 --> 00:37:26,360
Speaker 1: one thing, because obviously people see you as one of

777
00:37:26,400 --> 00:37:28,799
Speaker 1: the most powerful women in business in the world, What

778
00:37:29,040 --> 00:37:31,759
Speaker 1: is something that people don't know about you, that they

779
00:37:31,760 --> 00:37:36,320
Speaker 1: would be absolutely shocked to learn. Well, I'm a Howard

780
00:37:36,320 --> 00:37:38,960
Speaker 1: Stern super fan, so I think people would be probably

781
00:37:39,160 --> 00:37:45,439
Speaker 1: surprised that. Um yeah, I don't think we've ever talked

782
00:37:45,440 --> 00:37:48,600
Speaker 1: about that actually, like super Howard Stern fans. Yeah, yeah,

783
00:37:48,640 --> 00:37:50,719
Speaker 1: So you should definitely stop there on your road trip.

784
00:37:52,760 --> 00:37:55,680
Speaker 1: I should. I don't think I have any juicy stories

785
00:37:55,719 --> 00:37:59,200
Speaker 1: to share though, though, Um, so I think that would

786
00:37:59,200 --> 00:38:02,440
Speaker 1: probably that would probably be that shock, That would be

787
00:38:02,440 --> 00:38:06,360
Speaker 1: a shocker. Um, I I like really crazy, I like

788
00:38:06,520 --> 00:38:09,759
Speaker 1: to laugh. I like, really bodied, you're actually really funny. Well,

789
00:38:09,960 --> 00:38:11,920
Speaker 1: I think I might people might be surprised to have

790
00:38:11,920 --> 00:38:13,960
Speaker 1: to find I have a sense of humor. You're very funny,

791
00:38:13,960 --> 00:38:19,120
Speaker 1: and I actually start you were like like start, start,

792
00:38:19,160 --> 00:38:23,680
Speaker 1: You're like in the funniest little antagonistic like cool, like

793
00:38:23,840 --> 00:38:26,839
Speaker 1: hey do you get it? Like smart funny, And I

794
00:38:26,880 --> 00:38:29,879
Speaker 1: remember walking in once and laughing at something you said

795
00:38:29,920 --> 00:38:31,800
Speaker 1: and no one else laughed, and I was like, guys,

796
00:38:32,360 --> 00:38:37,640
Speaker 1: it's fucking funny funny. So so I think, um, we've

797
00:38:37,719 --> 00:38:40,719
Speaker 1: had killed by d I y you. This is we

798
00:38:41,280 --> 00:38:44,640
Speaker 1: ask people at the end, what would you kill anything

799
00:38:44,640 --> 00:38:49,240
Speaker 1: in the world not humans? Um, what would you buy

800
00:38:49,440 --> 00:38:53,200
Speaker 1: if you could buy it, and what would you do yourself? Well,

801
00:38:53,280 --> 00:38:56,759
Speaker 1: right now, I would like to do art myself. Um,

802
00:38:56,880 --> 00:38:59,040
Speaker 1: I'd actually like to buy art if I had enough money.

803
00:38:59,080 --> 00:39:03,000
Speaker 1: I'd love a uh Jean Michel Basciott. I love his artwork.

804
00:39:03,160 --> 00:39:07,120
Speaker 1: I love it, and it's just it's obscene the money

805
00:39:07,200 --> 00:39:10,640
Speaker 1: for that. So I um um. And then the other

806
00:39:10,800 --> 00:39:16,000
Speaker 1: is kill um. I just kill the hatred that that's

807
00:39:16,000 --> 00:39:18,520
Speaker 1: in the world right now. I just think again, I

808
00:39:18,520 --> 00:39:21,200
Speaker 1: I worry that we're not thinking about the future, and

809
00:39:21,239 --> 00:39:24,360
Speaker 1: I think we're just too sucked up in our trying

810
00:39:24,400 --> 00:39:27,520
Speaker 1: to be right and are just hatred of people who

811
00:39:27,640 --> 00:39:30,560
Speaker 1: we think aren't right, that we're not focusing on the

812
00:39:30,560 --> 00:39:34,080
Speaker 1: future and making making it happen. Be com Stock has

813
00:39:34,120 --> 00:39:37,879
Speaker 1: been a super honor and like truly, Lauren, I talk

814
00:39:37,960 --> 00:39:40,240
Speaker 1: about super fans. I love what you're doing with the Atlante.

815
00:39:40,280 --> 00:39:43,480
Speaker 1: I love it. It's taking off. You'll come back, yeah,

816
00:39:43,480 --> 00:39:47,040
Speaker 1: if you'll have me back. But I um, I, I

817
00:39:47,080 --> 00:39:49,840
Speaker 1: think it's important to have fresh voices, and what you

818
00:39:49,840 --> 00:39:52,880
Speaker 1: guys are doing to bring fresh voices. Um. The media

819
00:39:53,000 --> 00:39:55,480
Speaker 1: and marketing world isn't going to change unless we give

820
00:39:55,520 --> 00:39:58,879
Speaker 1: people a chance to be heard, and um, it's it's

821
00:39:59,000 --> 00:40:01,560
Speaker 1: changing fast, and people, I think don't believe how fast

822
00:40:01,600 --> 00:40:05,160
Speaker 1: it's changing. It's changing faster than anyone can imagine. Yeah,

823
00:40:05,200 --> 00:40:08,200
Speaker 1: I agree. So I think, Beth, I'm going to make

824
00:40:08,239 --> 00:40:11,680
Speaker 1: a prediction for you and beyond. You are going to

825
00:40:11,800 --> 00:40:15,960
Speaker 1: be more badass, more powerful when the world gets to

826
00:40:16,120 --> 00:40:18,399
Speaker 1: have you unleashed at large. Thank you, But I might

827
00:40:18,400 --> 00:40:19,680
Speaker 1: not come out of my book for it, so I

828
00:40:19,680 --> 00:40:23,319
Speaker 1: don't know yet. You will. We'll bring you up, We'll

829
00:40:23,400 --> 00:40:30,239
Speaker 1: drop the Micael, We'll drop the Mica. So with that,

830
00:40:30,800 --> 00:40:33,080
Speaker 1: thank you, Beth com Stock. We will be talking to

831
00:40:33,120 --> 00:40:36,200
Speaker 1: you in come see us on your book tour. Big

832
00:40:36,239 --> 00:40:39,440
Speaker 1: thanks to Cameron Drew's, Matt Turk, Andy Bowers, and Jacob

833
00:40:39,480 --> 00:40:42,240
Speaker 1: Weisberg who stopped in the studio today. Good to see you. Jacob.

834
00:40:42,280 --> 00:40:45,040
Speaker 1: You've all been naughty maybe, Cam, you've been nice sometimes

835
00:40:45,280 --> 00:40:50,320
Speaker 1: sometimes when we hope Atlantia you have an amazing clothes out.

836
00:40:50,800 --> 00:41:02,799
Speaker 1: We'll see you next year. Full disclosure. Our opinions are

837
00:41:02,840 --> 00:41:03,200
Speaker 1: our own.