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Speaker 1: I want to be a student.

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Speaker 2: If I'm the smartest person in the room, I'm in

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Speaker 2: the wrong room, because I want to learn from every

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Speaker 2: single person that I come in contact.

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Speaker 3: With what's going on. Hurdler's Emilia Badi. Here you are

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Speaker 3: listening to episode three hundred and fifteen of Hurdle, a

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Speaker 3: wellness focused podcast where I talk to inspirational people about

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Speaker 3: everything from their highest ties and toughest moments to essential

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Speaker 3: tips on how to live a healthier, happier, more motivated life.

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Speaker 3: We all go through our fair share of hurdles. My

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Speaker 3: goal through these discussions is to empower you to better

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Speaker 3: navigate yours and move with intention so that you can

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Speaker 3: stride towards your own big potential and of course have

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Speaker 3: some fun along the way.

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Speaker 4: Now, I have been bringing.

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Speaker 3: You episode after episode of really awesome conversations that I

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Speaker 3: was able to have while post it up at Athleta's

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Speaker 3: Power of She Hub in Paris. Now today's episode is

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Speaker 3: no exception, except this one's not with an athlete, but

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Speaker 3: rather Athleta's chief marketing officer, Alona Amen.

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Speaker 4: I am am.

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Speaker 3: Excited, lit like over the moon about this episode because

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Speaker 3: it brings together so many of the different areas that

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Speaker 3: I am personally passionate about as well. We are talking career,

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Speaker 3: we are talking entrepreneurship, we were talking about going after

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Speaker 3: the things that you want. We're talking about navigating imposter syndrome, wellness,

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Speaker 3: women in sport, uplifting women, so much goodness. In this episode,

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Speaker 3: Alona opens up about the highs and lows of her

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Speaker 3: career thus far, working at other big name brands like

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Speaker 3: Nike and Adidas, and also collaborating with huge names like

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Speaker 3: Pharrell and Beyonce. I really appreciate Alona's vulnerability when she

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Speaker 3: talks about the challenges that go hand in hand with being.

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Speaker 4: So career motivated.

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Speaker 3: She talks about having her daughter, how that changed things

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Speaker 3: for her, and what it's like for her to spend

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Speaker 3: so much time on the road in this role. Like

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Speaker 3: I said, so many great takeaways in this episode, and

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Speaker 3: it really reminds me of some other goodies I've had

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Speaker 3: in the past that focus on career climbing the corporate

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Speaker 3: ladder and staying true to yourself along the way.

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Speaker 4: I'm going to highlight some of.

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Speaker 3: Those in the show notes, including Kelly Cortina, who used

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Speaker 3: to be a VP at the North Face Aaron Longen,

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Speaker 3: the global director of the Run Trained business unit at Puma,

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Speaker 3: and I can't forget my good friend Nikki Oganaki, who

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Speaker 3: is currently the editor in chief at Marie Claire. If

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Speaker 3: you're not yet following along with Hurdle on social, we'd

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Speaker 3: love to have you join the squad. It's over at

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Speaker 3: Hurdle Podcast, I am over at Emily a Body And

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Speaker 3: if you're not yet subscribed to the weekly Hurdle newsletter,

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Speaker 3: I'd love to land in your inbox every Friday, and

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Speaker 3: there you'll find so much of the same inspiration motivation

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Speaker 3: that you love from the show, plus things that I'm

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Speaker 3: loving right now, favorites from gear to what I'm listening

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Speaker 3: to and what I'm watching, quotes, prompts, and so much more.

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Speaker 3: The link to subscribe absolutely free is in the show notes.

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Speaker 4: With that, let's get to it. Let's get it to

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Speaker 4: a hurdling.

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Speaker 3: Today, I have the pleasure of sitting down with Alona Amen.

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Speaker 3: She's the chief marketing officer for Atleta. How are we

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Speaker 3: doing so good?

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Speaker 1: It's Friday, It's Friday, So good? What a week? What

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Speaker 1: a week that you've had?

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Speaker 3: Talk to us a little bit about what you've been

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Speaker 3: up to over the past five days so far here

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Speaker 3: in Paris.

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Speaker 2: How you're feeling right now emotional rollercoaster, primarily because we

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Speaker 2: have the combination of driving and bringing the brand to

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Speaker 2: life on the ground in Paris while our athletes are competing,

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Speaker 2: and so the investment emotionally in watching their journey and

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Speaker 2: the people that are competing against and their narratives sort

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Speaker 2: of legacies and all those things unfold while we're also

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Speaker 2: storytelling about the brand. You're just constantly toggling, like the

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Speaker 2: high and the low, and it's thrilling.

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Speaker 1: Yeah, it's thrilling. It's thrilling.

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Speaker 3: And we're not just talking about any athletes here, no, no, no, no,

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Speaker 3: We're talking about the Katie Lidecki legend, legend, the Simone

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Speaker 3: Biles Goat, goat. I mean, these are the two words

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Speaker 3: that come up for everyone when we say these names. Queens,

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Speaker 3: Oh my gosh. And what a privilege. And we'll get

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Speaker 3: into your story and whatnot. This isn't the first time

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Speaker 3: that you've had the opportunity to work with such top

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Speaker 3: level talent.

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Speaker 1: Talk to me a.

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Speaker 3: Little bit about what it means for you right now

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Speaker 3: to be here in this chapter with athleta.

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Speaker 2: I could not be more excited because I'm a mom

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Speaker 2: of a three year old, so a three year old

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Speaker 2: who has so much energy shout out to Kira all

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Speaker 2: the time, and having the ability to be part of

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Speaker 2: a brand that stands for the power or I she

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Speaker 2: but also is working religiously on paving the way for

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Speaker 2: women and girls and really really standing behind its mission

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Speaker 2: to empower women and girls and help inspire them when

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Speaker 2: it comes to their confidence and strength and belonging. To

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Speaker 2: say that I could be a part of that, it's

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Speaker 2: just so unbelievably fulfilling. And while to your point, like

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Speaker 2: I've worked with amazing athletes and amazing brands and I'm

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Speaker 2: so fortunate that those were the building blocks to get

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Speaker 2: me here, the perspective of being a part of something

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Speaker 2: that propels women and girls forward is just again very

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Speaker 2: very close to the chest based on where I am

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Speaker 2: in life.

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Speaker 3: Yeah, I mean, it's truly thrilling to not only be

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Speaker 3: here right now, but to be here to witness what's

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Speaker 3: happening for Athleta as a brand right now, and for

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Speaker 3: you to have such a heavy hand and an opportunity

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Speaker 3: to help shape the narrative around how this company presents

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Speaker 3: itself during this and future big moments.

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Speaker 1: It's a really exciting thing.

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Speaker 2: I mean it's once in a lifetime, Like you get

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Speaker 2: these opportunities once in a lifetime and they're so exhilarating.

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Speaker 2: In the team that I have and the team that

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Speaker 2: we have here on the ground and both in the US,

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Speaker 2: they have just been obsessive about getting it right and

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Speaker 2: it's so close to their hearts. It's not just about

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Speaker 2: a job. You're not just punching the clock. This is

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Speaker 2: about taking a moment and turning it into a movement.

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Speaker 2: But we all collectively believe in it so much. It's

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Speaker 2: really really magical to see how that's coming to life.

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Speaker 3: When you say getting it right, what does getting it

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Speaker 3: right look like or even feel like to you?

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Speaker 2: Getting it right is about going back to authenticity for

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Speaker 2: this brand. We started with the mission to serve women

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Speaker 2: in a place where we believed, and we saw and

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Speaker 2: we observed that women weren't getting the same level of

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Speaker 2: commitment when it came to performance product. So the inception

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Speaker 2: of this brand came from serving women as society has

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Speaker 2: caught up as a whole to say, wow, women in

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Speaker 2: sports is actually really important. Here are the building blocks

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Speaker 2: that when women participate in sports. When girls participate in sport,

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Speaker 2: this is what the payoff is for them and their

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Speaker 2: lifelong sort of dreams, careers, goals.

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Speaker 1: It doesn't even have to be in sport.

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Speaker 2: That has become a fantastic trend, and we love that

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Speaker 2: everybody's participating and investing and having conversations and putting resource

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Speaker 2: into it and adding people to the table. The part

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Speaker 2: that we watch very closely because we do want to

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Speaker 2: get it right is does it come from a place

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Speaker 2: of authenticity. So as everyone is catching up to this

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Speaker 2: conversation and we're starting to have a lot of dialogue

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Speaker 2: around what are our stories, who are our partners, where

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Speaker 2: do we want to take this brand. We don't want

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Speaker 2: to be the brand that's just sticking a name with

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Speaker 2: a product and endorsing something because it's on trend. So

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Speaker 2: it always goes back to what are the value systems

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Speaker 2: that we're honoring. Those are our filters, what are the

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Speaker 2: value systems of all the people that we work with,

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Speaker 2: So that again, the narrative is always authentic and it's

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Speaker 2: in service of both our legacy consumer who's been with

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Speaker 2: us on this journey from the very beginning as well

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Speaker 2: as inviting new consumers into our space to understand and

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Speaker 2: experience the brand in its full spectrum, which is where

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Speaker 2: we are today.

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Speaker 3: Yeah, and you know it's so interesting, right because you

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Speaker 3: can have all of these ideas and you can be

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Speaker 3: pretty clear on your values. But sometimes where we see

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Speaker 3: a misstep is that ultimately the goal will be to

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Speaker 3: sell product, right of course, and so it's interesting now

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Speaker 3: to not only see Athleta doing so well with selling products,

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Speaker 3: but then also be able to start to make actionable

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Speaker 3: change toward where you see I'm sure the brand transitioning

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Speaker 3: to in this next chapter being more present at opportunities

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Speaker 3: like the SP's being here in Paris, really taking a

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Speaker 3: stand and saying not only do we support her, but

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Speaker 3: we want to be with her along this journey making

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Speaker 3: the making a bigger aim for ourselves in this space, specifically.

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Speaker 1: One hundred percent.

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Speaker 2: And we understand our consumer, we know how dynamic she is,

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Speaker 2: and so as we're on a mission to reinvigorate the brand,

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Speaker 2: what's so important for us is how do we keep

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Speaker 2: finding those intersection points across culture, sport, entertainment where she lives,

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Speaker 2: where we're having the conversation with her and to your point,

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Speaker 2: being very participatory versus talking at her. Because she knows

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Speaker 2: who she is, she has her voice. We don't have

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Speaker 2: to tell her what to do. We want to be

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Speaker 2: on that journey with her, and as a result of that,

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Speaker 2: the self expression of what she has comes to life

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Speaker 2: in product. Like I've been watching your outfits all week,

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Speaker 2: taking notes because I will be replicating them when I

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Speaker 2: get home. But it's so great to see how you're

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Speaker 2: styling style relevant lifestyle product that's maybe not ours with

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Speaker 2: our performance product to create a look that makes you

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Speaker 2: feel a certain way, and when you feel a certain way,

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Speaker 2: you project confidence and you project energy. But the fact

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Speaker 2: that you choosing our brand as part of your self expression,

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Speaker 2: that's very humbling because you have a lot of options.

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Speaker 2: I have a lot of options, and so to always

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Speaker 2: go back to that, I think that's always the filter

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Speaker 2: that we put it through of she has a lot

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Speaker 2: of options, So how are we connecting with her that

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Speaker 2: allows her to participate and be on the journey with

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Speaker 2: us and say, when I were athleta, this is what

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Speaker 2: it means and this is how I feel.

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Speaker 3: I want to talk to you as someone who is

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Speaker 3: now a veteran, as a marketer, And you just said

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Speaker 3: the phrase reimagining a brand, right. You are bringing a

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Speaker 3: lot of new life into this legacy brand as a

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Speaker 3: part of Gap Bank. And so I'm curious. Now you

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Speaker 3: have a big goal, right, a big goal to transform something,

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Speaker 3: whether or not we're talking about this situation right here

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Speaker 3: with Athleta or anyone listening to this, they have a

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Speaker 3: big goal. When you have something that big in front

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Speaker 3: of you, it can feel really overwhelming. So how do

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Speaker 3: you show up to a challenge like this and feel

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Speaker 3: confident in what you have to offer?

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Speaker 2: Absolutely, I think the biggest thing is permission to fail

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Speaker 2: and failing fast.

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Speaker 1: I deploy that in my career and in my personal life.

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Speaker 2: I share that with the teams of Part of permission

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Speaker 2: to fail and fail fast gives you the ability to

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Speaker 2: be fearless. It gives you the ability to be a

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Speaker 2: risk taker. It gives you the ability to quiet the

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Speaker 2: noise and try things that are new. It lets you

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Speaker 2: have creativity, It invites innovation into the conversation. And then

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Speaker 2: when you're able to fail and fail fast, that becomes

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Speaker 2: a learning to then catapult you forward versus oh that

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Speaker 2: was a miss or oh I didn't do it? Right

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Speaker 2: or oh I failed. And so for us, like we

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Speaker 2: really try to deploy that in our culture of how

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Speaker 2: do we fail fast, how do we read and react,

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Speaker 2: how do we really watch what's going on in culture

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Speaker 2: to inform our decisions. But also it's okay if we

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Speaker 2: don't always get it right, Like that's part of life.

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Speaker 2: Nobody has a perfect scoreboard. Sometimes the losses inform the wins,

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Speaker 2: and the more comfortable we become with that that is

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Speaker 2: actually impacts our confidence level to go, wow, we can

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Speaker 2: achieve anything, Like there really is no ceiling. I hate

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Speaker 2: when people say, what's the glass ceiling? There's no ceiling

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Speaker 2: and the open roof. We're in a terrace, like go

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Speaker 2: as high as you can.

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Speaker 3: Keep going into the sky. Sometimes the losses inform the winds.

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Speaker 4: I love that.

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Speaker 3: And speaking of losses, and obviously this is interpretive, but

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Speaker 3: I know early on one of your first jobs at Nike,

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Speaker 3: arguably you kind of had a loss that made you

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Speaker 3: move on from what was at one point, ye a

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Speaker 3: dream opportunity.

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Speaker 1: Can you talk a little bit.

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Speaker 2: About that emotion emotion, emotion, but emotion that you recover from.

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Speaker 2: You know, I absolutely loved my journey at Nike and

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Speaker 2: I thought, starting there so young, I was going to

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Speaker 2: be buried at the Berm, like I was going to

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Speaker 2: have my wedding and my funeral there. That is the

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Speaker 2: only brand I ever wanted to be a part of.

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Speaker 2: And when I made the decision to leave the brand,

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Speaker 2: it was a really difficult decision because I had never

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Speaker 2: imagined anything beyond that. As I've moved around in my

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Speaker 2: career and I've learned and I've matured and I've grown,

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Speaker 2: I realized that Nike gave me such amazing building blocks

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Speaker 2: and such an amazing foundation and really shaped who I

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Speaker 2: am today to inform how I show up as a leader,

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Speaker 2: how I show up as a marketer, how I show

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Speaker 2: up based on people I got to meet and experiences

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Speaker 2: that I had to have. And so while it felt uncomfortable,

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Speaker 2: then I think betting on myself to say, maybe I

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Speaker 2: don't know exactly what's in front of me, but I

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Speaker 2: know it'll be something great, or I will will it

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Speaker 2: to be something great. That belief and self allowed me

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Speaker 2: to take chances in a way that, again, had I

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Speaker 2: been in my own head about it, I probably would

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Speaker 2: have just stayed the course, and I don't know where

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Speaker 2: that would have led, But I'm really happy that in

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Speaker 2: the moment I chose to about on myself.

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Speaker 3: And in that moment you had to choose like what

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Speaker 3: felt better for you, so stepping away from that role

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Speaker 3: that you had at the time, it was a choice

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Speaker 3: based on Okay, this doesn't feel like it aligns with

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Speaker 3: what I want to do who I am right now,

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Speaker 3: as difficult as it is, I'm going to step into

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Speaker 3: something different, and that stepping into something different, that act

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Speaker 3: of the unknown, can be a thing that prevents so

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Speaker 3: many people from making a change.

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Speaker 1: Why do you think that that is. I think it's

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Speaker 1: exactly what you said.

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Speaker 2: It's the fear of the unknown, and I think women

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Speaker 2: actually have this more than anyone else. Of the negative

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Speaker 2: self talk and criticism prevents us from seeing things vividly.

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Speaker 1: I always call it like.

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Speaker 2: Our own personal blinders, where we give the best advice

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Speaker 2: to our friends, we give the best advice to our

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Speaker 2: colleagues like we see it so vividly on their behalf,

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Speaker 2: and then when it comes to ourselves, we find all

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Speaker 2: the reasons why something won't work before we find all

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Speaker 2: the reasons why something will.

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Speaker 1: And I think that does hold us back, and.

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Speaker 2: So I still do this today with myself and my friends,

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Speaker 2: where I'm like, let's take the blinders off, like, let's

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Speaker 2: make a list.

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Speaker 1: Let's be very objective.

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Speaker 2: Here are the possibilities of like the what if in

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Speaker 2: the best possible way, and even if things didn't work

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Speaker 2: out exactly, like, this still going to work out. Like

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Speaker 2: it's just it's going to happen because you're brilliant, and

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Speaker 2: it always does for everybody, Like I don't. I haven't

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Speaker 2: met anyone yet in my sort of ecosystem who said,

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Speaker 2: you know, I took this sleep of faith and I'm

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Speaker 2: so bummed that I did.

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Speaker 1: They all say I took the sleep of faith. I

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Speaker 1: was so scared.

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Speaker 2: I'm so glad I did it because holy moly, it

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Speaker 2: unlocked fill in the blank.

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Speaker 3: Right, And even if it doesn't unlock the thing that

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Speaker 3: you're after, I think that that's really important too, right,

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Speaker 3: because this goes back to your point about failing fast

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Speaker 3: or being willing to fail, being not afraid to fail.

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Speaker 3: And in essence, what happens then is by betting on yourself,

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Speaker 3: you cultivate this level of self belief that allows you

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Speaker 3: to elevate to a different place and find alignment within

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Speaker 3: all aspects of your life. So even if the thing

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Speaker 3: that comes to you isn't the thing that you thought,

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Speaker 3: So what it gave you information that you can then

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Speaker 3: choose consciously, choose to do something with moving forward, instead

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Speaker 3: of lingering in that malaise of like, what's happening here?

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Speaker 1: This isn't what I was going for one hundred percent?

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Speaker 1: One hundred percent.

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Speaker 2: And there was an athlete that I used to work

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Speaker 2: with and when I would tell him about, you know,

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Speaker 2: I'm nervous about such and such and he's like, why

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Speaker 2: are you nervous? You've prepared and I'm like, well, it's

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Speaker 2: just like I have stage fright er. I'm just what

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Speaker 2: if I fall when I walk up to percent? And

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Speaker 2: he's like, you've prepared, now just execute, just execute, believe

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Speaker 2: in yourself and execute. And every time he would tell

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Speaker 2: me that, I felt like he gave me a superpower,

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Speaker 2: which really was the superpower I already had. I did

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Speaker 2: the work right, like I prepared for that moment, but

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Speaker 2: my own self talk was getting in the way and

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Speaker 2: he would wipe that out on my behalf so that I.

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Speaker 1: Could just have that moment.

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Speaker 3: Yeah, And you know, it's like you have the opportunity

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Speaker 3: when you walk into any room, you can prepare as

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Speaker 3: much as possible. You might not be quote unquote the

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Speaker 3: smartest person in the room, but as long as you

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Speaker 3: know that you did what you needed to do to

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Speaker 3: walk in and feel good as yourself, that's really all that.

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Speaker 2: Matters, one hundred percent. And I don't want to be

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Speaker 2: the smartest person in the room. I want to be

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Speaker 2: a student. And I say that too again friends all

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Speaker 2: the time. I'm like, if I'm the smartest person in

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Speaker 2: the room, I'm in the wrong room because I want

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Speaker 2: to learn from every single person that I come in

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Speaker 2: contact with, and so I don't want to be the

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Speaker 2: loudest voice. I don't want to be the smartest person

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Speaker 2: in the room. I want to be the most prepared. Yeah,

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Speaker 2: I always want to be the most prepared, and I

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Speaker 2: will go to great length to be that. But I

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Speaker 2: want to extract as many things from the audience or

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Speaker 2: from the people that I'm surrounded by to then again

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Speaker 2: fuse into sort of my own way of showing up.

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Speaker 2: I call it my DJ Khaled moment of I'll take it,

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Speaker 2: remix it, and make it my own.

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Speaker 3: But I love learning from other people. Yeah, I love

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Speaker 3: learning from other people. So As you mentioned, you started

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Speaker 3: at Nike at a very young age at nineteen correct, okay,

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Speaker 3: quite young and never were there for eight years.

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Speaker 2: I was there for twelve twelve years, yes, five years there.

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Speaker 2: My LinkedIn stocking is a little failing right now. There's

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Speaker 2: a lot of numbers this week, so it's fine.

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Speaker 1: All we care about is like high scores in the arenas.

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Speaker 3: Really when so you're at Nike for twelve years and

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Speaker 3: then you graduate, talk to us about what happens next.

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Speaker 1: So I actually stepped away from corporate.

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Speaker 2: I felt a little bit burned out because I worked

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Speaker 2: on team sports my whole life, and so what comes

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Speaker 2: with working on team sports is every single holiday teams play.

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Speaker 2: So I was on the road for Thanksgiving, I was

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Speaker 2: on the road for Christmas. I was on the road

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Speaker 2: for New Year's again, as a fan of sport, very

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Speaker 2: very excited, as a fan of life, definitely missing out

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Speaker 2: on things. So I took a beat and I became

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Speaker 2: a bar method instructor. I wanted to do something that

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Speaker 2: was completely different. I didn't want to build a deck.

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Speaker 2: I didn't want to be on WebEx at the time

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Speaker 2: because zoom wasn't a thing.

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Speaker 1: And I really fell in love with the community.

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Speaker 2: I fell in love with understanding that women were not

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Speaker 2: just going to work out to look a certain way.

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Speaker 2: They were going to work out because they wanted to

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Speaker 2: be part of a community.

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Speaker 1: And everybody was on such a different.

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Speaker 2: Journey of movement, was serving their life in a way

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Speaker 2: that I had no idea prior to joining the community.

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Speaker 2: And as I spent more time there, it allowed me

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Speaker 2: to purify, It allowed me to slow down, and that

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Speaker 2: prepared me to go back to corporate, which I missed,

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Speaker 2: and so then I went to Adidas.

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Speaker 1: I was there for eight years.

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Speaker 2: I taught the entire time, which looking back, I really

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Speaker 2: don't know how I did that.

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Speaker 1: It's one of these like would I make that decision again?

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Speaker 2: And I spent eight years working on both the North

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Speaker 2: America business and the global business, with my final chapter

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Speaker 2: there working with for All and Beyonce, which is like

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Speaker 2: a fantastic way to sort of go out with the

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Speaker 2: Swan song. Yeah, fantastic learnings, emotions that I didn't know

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Speaker 2: that I had, and marketing chops that I would say

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Speaker 2: I got a PhD. And sort of had to be

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Speaker 2: a marketer working with such brilliant human beings that just

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Speaker 2: had a profounding impact on my life.

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Speaker 3: I feel like these experiences that we have, whether they

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Speaker 3: be in a corporate setting or beyond, so many people

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Speaker 3: now these days are questioning even the value of a

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Speaker 3: college education if you have the opportunity to get into

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Speaker 3: the real world and start working with people and start

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Speaker 3: seeing how things play out. I think there are just

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Speaker 3: so many different opportunities and so many different paths. And

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Speaker 3: so to hear that you know, you took your time,

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Speaker 3: you got back into it, and you were like, wow, Like,

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Speaker 3: not only do I have my masters, I'm walking.

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Speaker 1: Out of here with a doctor. You did what was

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Speaker 1: right for you and it worked.

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Speaker 2: Yeah, And it's not for everyone, and it doesn't come

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Speaker 2: without sacrificing compromise. And so when I get a chance

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Speaker 2: to talk to young people, I always tell them, like,

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Speaker 2: there will be a cost somewhere, whether it's life, whether

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Speaker 2: it's time, whether it's money. Like currency is different for everybody,

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Speaker 2: and currency changes as you progress in your life. What

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Speaker 2: was currency for me when I was twenty four is

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Speaker 2: different than when I'm forty. And that's okay because I

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Speaker 2: adjust the plan based on what's valuable to me at

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Speaker 2: the time. And I think that is also an informing

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Speaker 2: filter that allows you to make a more informed decision

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Speaker 2: about what is next, what am I willing to do,

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Speaker 2: what's my threshold?

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Speaker 1: Where am I willing to spend my time.

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Speaker 3: It's interesting for me to hear you talk about having

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Speaker 3: this realization at twenty four, because I know that now

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Speaker 3: you do have a three year old daughter and you

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Speaker 3: have a very interesting circumstance when it comes to how

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Speaker 3: you execute your weeks in your life. Can you talk

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Speaker 3: a little bit about what that looks like right now

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Speaker 3: and the decisions that I've gone into it, how it

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Speaker 3: makes you feel like what's the outlook here? Like what's

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Speaker 3: going on? Oh my gosh, how I feel.

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Speaker 2: I feel like I've become comfortable with taking an l

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Speaker 2: at least once a day. I get that I take

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Speaker 2: an L either on the home front or on the workfront,

439
00:21:15,960 --> 00:21:19,520
Speaker 2: and I've become again comfortable with that. So that doesn't

440
00:21:19,560 --> 00:21:23,080
Speaker 2: come with self torture and like verbal abuse to thyself.

441
00:21:23,560 --> 00:21:27,000
Speaker 2: I have an amazing husband who ahead of us making

442
00:21:27,000 --> 00:21:29,719
Speaker 2: the decision for me to take on this role, we

443
00:21:29,880 --> 00:21:32,359
Speaker 2: really became aligned on this is going to be a

444
00:21:32,359 --> 00:21:35,800
Speaker 2: massive lifestyle shift, not just for me but our family.

445
00:21:35,960 --> 00:21:39,120
Speaker 2: And what's the implication to that, how do we want

446
00:21:39,200 --> 00:21:39,680
Speaker 2: to do that?

447
00:21:40,040 --> 00:21:41,760
Speaker 1: So I currently live in Los Angeles.

448
00:21:41,800 --> 00:21:44,760
Speaker 2: I commute to San Francisco on a weekly basis, unless,

449
00:21:44,760 --> 00:21:46,800
Speaker 2: of course, I'm in Paris for two weeks, which is

450
00:21:46,880 --> 00:21:51,960
Speaker 2: quite exciting and it's grueling. It's a grind, and it's difficult,

451
00:21:52,000 --> 00:21:55,840
Speaker 2: and it's very overstimulating, but it's also quite rewarding and

452
00:21:55,960 --> 00:21:58,600
Speaker 2: quite fulfilling. And where I am in my life today,

453
00:21:59,119 --> 00:22:02,200
Speaker 2: that feels like the right balance. I love what I do,

454
00:22:02,680 --> 00:22:05,040
Speaker 2: I love the people that I do it with, and

455
00:22:05,240 --> 00:22:07,760
Speaker 2: the way that I offset that and sort of find

456
00:22:07,760 --> 00:22:10,919
Speaker 2: harmony is when I'm home, and really the weekend is

457
00:22:10,920 --> 00:22:14,720
Speaker 2: when I can sort of unplug. I really have to

458
00:22:14,760 --> 00:22:17,800
Speaker 2: create that separation of church and state to be able

459
00:22:17,840 --> 00:22:20,280
Speaker 2: to give that time to my family so that I'm

460
00:22:20,320 --> 00:22:23,840
Speaker 2: present and I'm creating those memories with them with the

461
00:22:23,880 --> 00:22:27,040
Speaker 2: same level of commitment and excitement as I do for

462
00:22:27,080 --> 00:22:30,440
Speaker 2: an Olympics initiative, And of course, again that doesn't come

463
00:22:30,480 --> 00:22:34,960
Speaker 2: without feeling war out at times. I definitely don't try

464
00:22:35,000 --> 00:22:36,679
Speaker 2: to paint the picture that I have it all together,

465
00:22:37,280 --> 00:22:39,720
Speaker 2: and every week's different. Some weeks I get it right

466
00:22:39,760 --> 00:22:43,080
Speaker 2: and some weeks I don't, And then I go shopping

467
00:22:43,080 --> 00:22:43,520
Speaker 2: and I'm.

468
00:22:43,560 --> 00:22:46,480
Speaker 1: So empty and I get back out there.

469
00:22:47,200 --> 00:22:51,840
Speaker 2: But it's again, we've become comfortable in the uncomfortable, and

470
00:22:51,880 --> 00:22:56,119
Speaker 2: we've become comfortable with not having a routine. My home life.

471
00:22:56,119 --> 00:22:58,400
Speaker 2: My husband and my child have a routine because they

472
00:22:58,440 --> 00:23:01,520
Speaker 2: have to. That's like the stability, the foundation, and I'm

473
00:23:01,520 --> 00:23:04,159
Speaker 2: sort of the tornado that comes in and out and

474
00:23:04,200 --> 00:23:06,720
Speaker 2: they've been very gracious in allowing me to do that.

475
00:23:06,920 --> 00:23:09,080
Speaker 1: But there's no playbook, there's no cheek codes.

476
00:23:09,119 --> 00:23:11,280
Speaker 2: I'm sort of figuring it out as I go, and

477
00:23:11,920 --> 00:23:13,960
Speaker 2: when it doesn't work, I'll switch up the playbook and

478
00:23:13,960 --> 00:23:16,960
Speaker 2: we'll try something else. But right now I'm super happy

479
00:23:17,000 --> 00:23:20,200
Speaker 2: and I'm not knock on wood. Count my blessings for that.

480
00:23:20,320 --> 00:23:21,280
Speaker 1: Count my blessings for that.

481
00:23:21,640 --> 00:23:24,159
Speaker 3: In the moments where you do feel like you're taking

482
00:23:24,200 --> 00:23:26,159
Speaker 3: an l and you said that you've really gotten too

483
00:23:26,160 --> 00:23:28,120
Speaker 3: this place where you're a little bit better about not

484
00:23:28,359 --> 00:23:31,119
Speaker 3: like talking badly to yourself in these instances, talk to

485
00:23:31,240 --> 00:23:33,240
Speaker 3: us a little bit about what you've done so that

486
00:23:33,280 --> 00:23:36,880
Speaker 3: you can rid yourself of that negative dialogue. Because whether

487
00:23:36,960 --> 00:23:39,080
Speaker 3: or not we're talking about a situation like this or

488
00:23:39,119 --> 00:23:41,399
Speaker 3: something so different, so many of us could use these

489
00:23:41,400 --> 00:23:43,600
Speaker 3: tips on how to prevent that negative self talk or

490
00:23:43,600 --> 00:23:45,280
Speaker 3: at least have a little bit more compassion.

491
00:23:45,960 --> 00:23:48,439
Speaker 2: I mean, I have sort of tools that I know

492
00:23:48,560 --> 00:23:51,240
Speaker 2: work for me that I always go back to. I

493
00:23:51,280 --> 00:23:53,600
Speaker 2: have a playlist that I created when I was on

494
00:23:53,800 --> 00:23:57,720
Speaker 2: high so that's it's my Beyonce music, it's my Kendrick

495
00:23:57,800 --> 00:24:02,160
Speaker 2: music that gets me hyped to get the voices quieted down,

496
00:24:02,280 --> 00:24:05,959
Speaker 2: I also don't judge. We'll go into a room and

497
00:24:06,000 --> 00:24:09,080
Speaker 2: turn all the lights off and just take a few

498
00:24:09,119 --> 00:24:12,439
Speaker 2: minutes to sit in the quiet. And sometimes that feels

499
00:24:12,480 --> 00:24:14,520
Speaker 2: punishing because then it feels like you could hear all

500
00:24:14,560 --> 00:24:16,919
Speaker 2: your thoughts. But what it allows me to do is

501
00:24:16,960 --> 00:24:20,520
Speaker 2: really slow down my heart rate and it quiets the voices.

502
00:24:21,040 --> 00:24:24,640
Speaker 2: I also have a group of very supportive girlfriends who

503
00:24:24,680 --> 00:24:26,800
Speaker 2: sort of know when I throw out an SOS and

504
00:24:26,840 --> 00:24:29,159
Speaker 2: they know the positivity that they need to throw my

505
00:24:29,200 --> 00:24:30,679
Speaker 2: way to lift me up.

506
00:24:30,680 --> 00:24:32,800
Speaker 1: And we do that for each other. We are each

507
00:24:32,800 --> 00:24:34,359
Speaker 1: other's sort of board of directors.

508
00:24:34,400 --> 00:24:37,040
Speaker 2: We go back to the same well and having a

509
00:24:37,040 --> 00:24:40,520
Speaker 2: community of people where sometimes I don't have the energy

510
00:24:40,560 --> 00:24:44,240
Speaker 2: to lift myself up. Sometimes I don't have really the energy,

511
00:24:44,320 --> 00:24:46,520
Speaker 2: like I'm out of juice and I need somebody else

512
00:24:46,560 --> 00:24:49,800
Speaker 2: to sort of throw me some great sort of sound

513
00:24:49,800 --> 00:24:51,960
Speaker 2: bites to get me out of that funk. And I

514
00:24:52,000 --> 00:24:54,240
Speaker 2: know who those people are, and again they're my board

515
00:24:54,280 --> 00:24:57,320
Speaker 2: of directors. And when I hit them and sort of unload,

516
00:24:57,560 --> 00:24:59,639
Speaker 2: they come back and sort of slow my thoughts down

517
00:24:59,680 --> 00:25:03,160
Speaker 2: on my mind behalf and give me those powerful, sort

518
00:25:03,160 --> 00:25:05,919
Speaker 2: of superhero moments that allow me to rise again. But

519
00:25:06,240 --> 00:25:08,080
Speaker 2: I would say the lesson in that is don't try

520
00:25:08,080 --> 00:25:11,119
Speaker 2: to do everything by yourself. Like I was that person

521
00:25:11,440 --> 00:25:14,280
Speaker 2: I was pushing water up hill. I wanted to take

522
00:25:14,280 --> 00:25:17,120
Speaker 2: the world down on my shoulders. It was so much harder. Yeah,

523
00:25:17,160 --> 00:25:19,680
Speaker 2: there's so many people rooting for you in your circle,

524
00:25:19,760 --> 00:25:22,480
Speaker 2: in my circle that those people are waiting to be

525
00:25:22,560 --> 00:25:24,760
Speaker 2: called up to bat to tell you how great you are.

526
00:25:25,480 --> 00:25:28,200
Speaker 2: Don't hesitate to lean on those people, because it really

527
00:25:28,240 --> 00:25:29,200
Speaker 2: does make a difference.

528
00:25:29,240 --> 00:25:31,399
Speaker 3: And I think that's sometimes unfortunately, you have to go

529
00:25:31,400 --> 00:25:33,719
Speaker 3: through a situation where you're reminded of the fact that

530
00:25:33,720 --> 00:25:35,560
Speaker 3: there are people that want to show up for you,

531
00:25:35,680 --> 00:25:37,800
Speaker 3: and someone might say that to you, like, let me

532
00:25:37,960 --> 00:25:40,159
Speaker 3: show up for you. And so what I'm hearing you

533
00:25:40,200 --> 00:25:42,679
Speaker 3: say is that you built this beautiful level of awareness

534
00:25:42,720 --> 00:25:45,679
Speaker 3: that not only taught you that, but then empowered you

535
00:25:46,119 --> 00:25:48,000
Speaker 3: to do it the next time, and the next time,

536
00:25:48,040 --> 00:25:51,560
Speaker 3: again and again. To your point, it's not an exemplary

537
00:25:51,600 --> 00:25:53,920
Speaker 3: of any sort of weakness. In fact, I would argue

538
00:25:53,920 --> 00:25:55,840
Speaker 3: that it's a strength. It's a strength that you have

539
00:25:55,960 --> 00:25:58,920
Speaker 3: the know all the understanding that hey for in order

540
00:25:58,920 --> 00:26:01,200
Speaker 3: for me to be my best self, I the opportunity

541
00:26:01,240 --> 00:26:04,040
Speaker 3: not only to cultivate this amazing board of directors, but

542
00:26:04,080 --> 00:26:06,159
Speaker 3: then to lean on them to help me get to

543
00:26:06,160 --> 00:26:08,160
Speaker 3: where I want to be because they support and love

544
00:26:08,200 --> 00:26:08,800
Speaker 3: me that much.

545
00:26:09,280 --> 00:26:11,320
Speaker 2: And asking for help is not a weakness. And I

546
00:26:11,359 --> 00:26:14,119
Speaker 2: would say, on the front part of my career, I

547
00:26:14,240 --> 00:26:16,200
Speaker 2: viewed it as a weakness. I thought, if I ask

548
00:26:16,320 --> 00:26:19,840
Speaker 2: for help, people will think I'm not capable. I don't

549
00:26:19,840 --> 00:26:22,920
Speaker 2: have the capacity, I'm not mature, I don't have the bandwidth.

550
00:26:23,200 --> 00:26:24,560
Speaker 1: I can't rise to the occasion.

551
00:26:24,640 --> 00:26:28,119
Speaker 2: Like all these things were such intrinsic pressures that I

552
00:26:28,160 --> 00:26:31,160
Speaker 2: put on myself. And the minute I put those bags down,

553
00:26:31,640 --> 00:26:34,280
Speaker 2: and I did it slowly, because you know, it takes

554
00:26:34,280 --> 00:26:37,119
Speaker 2: a minute to have confidence to actually ask for help.

555
00:26:37,680 --> 00:26:40,080
Speaker 2: But as I did it, and I saw people come

556
00:26:40,640 --> 00:26:43,560
Speaker 2: back in full force to go whoa you asked me

557
00:26:44,119 --> 00:26:47,440
Speaker 2: to help build you Like yes. I was so shocked

558
00:26:47,560 --> 00:26:50,920
Speaker 2: and also energized by the response of like it's okay

559
00:26:50,960 --> 00:26:52,600
Speaker 2: to say I don't get it, It's okay to say

560
00:26:52,640 --> 00:26:55,920
Speaker 2: I'm messing up, or God, today really sucked, Like tell

561
00:26:55,960 --> 00:26:59,200
Speaker 2: me something positive and people are like, let me tell you, yeah,

562
00:26:59,320 --> 00:27:01,280
Speaker 2: and then they go off with like whatever they're going

563
00:27:01,359 --> 00:27:03,720
Speaker 2: to tell me, and I'm like, I feel so much better,

564
00:27:04,000 --> 00:27:06,159
Speaker 2: Like thank you, thank you for taking on my stress

565
00:27:06,160 --> 00:27:06,960
Speaker 2: for a quick moment.

566
00:27:07,760 --> 00:27:08,000
Speaker 1: You know.

567
00:27:08,359 --> 00:27:11,119
Speaker 3: It's also so interesting here to double click on is

568
00:27:11,160 --> 00:27:13,920
Speaker 3: the concept that you talked about an extensive career both

569
00:27:13,960 --> 00:27:17,640
Speaker 3: at Nike and at Adidas, and in those roles you

570
00:27:17,720 --> 00:27:20,760
Speaker 3: were a woman often working in a man's world, and

571
00:27:20,800 --> 00:27:24,480
Speaker 3: that in sports marketing specifically, it is certainly I would

572
00:27:24,520 --> 00:27:28,480
Speaker 3: argue a more male influence space. And so do you

573
00:27:28,680 --> 00:27:32,879
Speaker 3: believe that that gender gap was the thing that made

574
00:27:32,920 --> 00:27:34,880
Speaker 3: you feel like you needed to do.

575
00:27:34,880 --> 00:27:37,000
Speaker 1: It on your own? Were you working to prove yourself

576
00:27:37,040 --> 00:27:37,520
Speaker 1: in that way?

577
00:27:38,160 --> 00:27:40,240
Speaker 2: I feel like I've always had a little bit of

578
00:27:40,280 --> 00:27:41,520
Speaker 2: a chip on my shoulder.

579
00:27:42,080 --> 00:27:45,440
Speaker 1: Less about gender. Actually, for my experience, it was about age.

580
00:27:45,760 --> 00:27:48,080
Speaker 2: I always felt like I was the youngest person in

581
00:27:48,119 --> 00:27:51,400
Speaker 2: the room, and I had to prove that I belonged

582
00:27:51,440 --> 00:27:53,760
Speaker 2: in the room. And so that's where my formula for

583
00:27:53,840 --> 00:27:57,840
Speaker 2: preparation became of if people perceived me to be so

584
00:27:58,080 --> 00:28:00,280
Speaker 2: young and they're not going to give me the time

585
00:28:00,280 --> 00:28:03,000
Speaker 2: of day, I'm going to be so prepared that it

586
00:28:03,040 --> 00:28:06,199
Speaker 2: gives them. I take control of the narrative and it

587
00:28:06,200 --> 00:28:09,160
Speaker 2: doesn't give them anything to be biased or push back

588
00:28:09,160 --> 00:28:12,040
Speaker 2: on me on even though I was one of very

589
00:28:12,040 --> 00:28:14,879
Speaker 2: few women in a lot of those rooms at the time.

590
00:28:15,080 --> 00:28:18,440
Speaker 2: If I'm honest, that didn't enter my mind. I didn't

591
00:28:18,440 --> 00:28:20,440
Speaker 2: think like, well, they don't want me in the room

592
00:28:20,560 --> 00:28:22,920
Speaker 2: because I'm a woman, or man, I have so much

593
00:28:22,960 --> 00:28:25,359
Speaker 2: more work to do because I'm a woman. For me,

594
00:28:25,400 --> 00:28:27,520
Speaker 2: it definitely felt like more of an age bias that

595
00:28:27,600 --> 00:28:28,720
Speaker 2: I was trying to overcome.

596
00:28:28,760 --> 00:28:29,440
Speaker 1: And I was young.

597
00:28:29,440 --> 00:28:31,720
Speaker 2: I mean I was nineteen and I thought I knew

598
00:28:31,760 --> 00:28:35,240
Speaker 2: it all, which probably also didn't help my case, which

599
00:28:35,440 --> 00:28:36,960
Speaker 2: is where the preparation part helped.

600
00:28:39,360 --> 00:28:41,920
Speaker 3: Taking a break from today's episode to talk to you

601
00:28:42,160 --> 00:28:46,440
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602
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603
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604
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605
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Speaker 3: and a huge part of that routine is drinking my

606
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607
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608
00:29:04,240 --> 00:29:07,640
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609
00:29:07,760 --> 00:29:10,160
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610
00:29:10,240 --> 00:29:12,479
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611
00:29:12,800 --> 00:29:16,520
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612
00:29:17,200 --> 00:29:19,840
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613
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614
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615
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616
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617
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618
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619
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620
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621
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622
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623
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624
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627
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631
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632
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633
00:30:22,360 --> 00:30:24,560
Speaker 3: So you mentioned how special it is to have this

634
00:30:24,640 --> 00:30:27,080
Speaker 3: board of directors, and now in your position at Athleta,

635
00:30:27,360 --> 00:30:30,840
Speaker 3: you've had the opportunity to work on building your own team.

636
00:30:30,960 --> 00:30:34,800
Speaker 3: When you are looking to hire and foster emerging talent.

637
00:30:35,120 --> 00:30:38,200
Speaker 3: Are there certain either characteristics or character traits that you

638
00:30:38,240 --> 00:30:40,440
Speaker 3: look for or what is it that stands out to

639
00:30:40,520 --> 00:30:41,960
Speaker 3: you amongst the.

640
00:30:41,920 --> 00:30:47,640
Speaker 2: Crowd drive drive drive drive, That's a big one for me. Energy,

641
00:30:47,680 --> 00:30:49,400
Speaker 2: which I know are these are like a lot of

642
00:30:49,440 --> 00:30:54,280
Speaker 2: soft skills, But I think those soft skills are invaluable

643
00:30:54,280 --> 00:30:56,680
Speaker 2: because the hard skills can be taught. You can teach

644
00:30:56,720 --> 00:30:59,520
Speaker 2: somebody how to do integrated brand marketing. You can teach

645
00:30:59,560 --> 00:31:02,960
Speaker 2: somebody how to create reels on TikTok. You can't teach

646
00:31:02,960 --> 00:31:06,680
Speaker 2: people excellence, you can't teach people work ethic, you can't

647
00:31:06,720 --> 00:31:11,120
Speaker 2: teach people patience thresholds. So that is a lot of

648
00:31:11,160 --> 00:31:14,520
Speaker 2: what I talk about when I'm considering how the team

649
00:31:14,560 --> 00:31:17,680
Speaker 2: will work together, what the chemistry is as a team.

650
00:31:17,760 --> 00:31:20,600
Speaker 2: Sport fan, what gets me so excited about architecting a

651
00:31:20,640 --> 00:31:23,520
Speaker 2: team is I'm a fan of teams that win and lose,

652
00:31:23,560 --> 00:31:25,600
Speaker 2: and I'm always so critical of like, well you don't

653
00:31:25,640 --> 00:31:27,720
Speaker 2: have the right players on the team or the coaching

654
00:31:27,760 --> 00:31:30,040
Speaker 2: staff and do blah blah blah. So having the ability

655
00:31:30,080 --> 00:31:33,160
Speaker 2: to really learn the psychology of how people work together,

656
00:31:33,240 --> 00:31:37,120
Speaker 2: what personalities gel it allows me to build a really

657
00:31:37,200 --> 00:31:40,360
Speaker 2: strong a team and not everyone can be Alpha. That's

658
00:31:40,400 --> 00:31:42,480
Speaker 2: the other thing that I get asked of, like you're

659
00:31:42,640 --> 00:31:45,360
Speaker 2: very high energy, you're very extrovert. Is that the type

660
00:31:45,360 --> 00:31:48,000
Speaker 2: of people you want on your team? And I always say, no,

661
00:31:48,240 --> 00:31:51,720
Speaker 2: I need balance, I need introvert and extrovert. But the

662
00:31:51,760 --> 00:31:55,239
Speaker 2: common denominators are the discipline and the excellence and the

663
00:31:55,280 --> 00:31:59,680
Speaker 2: work ethic and your willingness to have that elasticity to

664
00:31:59,760 --> 00:32:04,400
Speaker 2: try things outside of your discipline to inform exactly what

665
00:32:04,640 --> 00:32:06,840
Speaker 2: decision you're going to make. And then the last thing

666
00:32:06,880 --> 00:32:09,960
Speaker 2: is is we're in marketing, so people who are students

667
00:32:10,000 --> 00:32:13,040
Speaker 2: of marketing and culture is so important. I'm a student

668
00:32:13,080 --> 00:32:15,400
Speaker 2: of marketing every single day. The amount of pictures I've

669
00:32:15,400 --> 00:32:17,800
Speaker 2: taken on my phone just in being here of things

670
00:32:17,800 --> 00:32:20,640
Speaker 2: that have been inspiring or exciting or things that I

671
00:32:20,680 --> 00:32:25,600
Speaker 2: didn't imagine or know about. When personalities are hungry and curious,

672
00:32:26,000 --> 00:32:29,920
Speaker 2: it unlocks imagination, and imagination unlocks the possibilities of the

673
00:32:29,960 --> 00:32:31,800
Speaker 2: ways that we can tell stories and we can bring

674
00:32:31,840 --> 00:32:33,920
Speaker 2: our brand to life. So those are always things that

675
00:32:33,960 --> 00:32:36,400
Speaker 2: I'm trying to sort of peel back and understand. Is

676
00:32:36,400 --> 00:32:40,000
Speaker 2: this a way that this person operates. Is this something

677
00:32:40,040 --> 00:32:42,760
Speaker 2: that's interesting for them, not because it's on a job description,

678
00:32:42,880 --> 00:32:46,360
Speaker 2: but because it's weaved into the DNA of their existence.

679
00:32:46,440 --> 00:32:48,840
Speaker 2: And when I see that, I get very excited to

680
00:32:49,520 --> 00:32:51,480
Speaker 2: get them into the system, get them into the brand

681
00:32:51,480 --> 00:32:52,480
Speaker 2: as quickly as possible.

682
00:32:53,400 --> 00:32:54,200
Speaker 1: Earlier, you were.

683
00:32:54,120 --> 00:32:58,600
Speaker 3: Talking about the concept of not only extreme preparation and

684
00:32:58,600 --> 00:33:01,840
Speaker 3: showing up with as much as possible, but just presenting

685
00:33:01,880 --> 00:33:04,200
Speaker 3: your best self. And I believe and know, and I'm

686
00:33:04,240 --> 00:33:05,880
Speaker 3: sure that you'll be able to speak to this that

687
00:33:06,120 --> 00:33:09,240
Speaker 3: no matter how prepared you are, you might still struggle

688
00:33:09,360 --> 00:33:13,440
Speaker 3: with imposter syndrome. When do you think, in the scope

689
00:33:13,480 --> 00:33:16,080
Speaker 3: of your career that you got to a place where

690
00:33:16,120 --> 00:33:20,720
Speaker 3: you could really own how awesome you are. You mentioned

691
00:33:21,080 --> 00:33:25,000
Speaker 3: working with Pharrell and Beyonce talking about huge talent. Would

692
00:33:25,000 --> 00:33:27,200
Speaker 3: you say that even a chapter like that played into

693
00:33:27,240 --> 00:33:27,640
Speaker 3: the mix.

694
00:33:28,280 --> 00:33:30,880
Speaker 2: I mean, if I'm honest, I don't think imposter syndrome

695
00:33:30,920 --> 00:33:34,280
Speaker 2: ever goes away. I think sometimes it's dormant and sometimes

696
00:33:34,280 --> 00:33:37,200
Speaker 2: it's awake, and you got to kind of manage the conversation.

697
00:33:37,720 --> 00:33:40,640
Speaker 2: I think if I look at what the last five

698
00:33:40,680 --> 00:33:44,240
Speaker 2: months at Athleta have been, I've spent countless hours preparing

699
00:33:44,280 --> 00:33:48,680
Speaker 2: for a presentation and then tech goes sideways and I'm like, okay,

700
00:33:48,720 --> 00:33:50,760
Speaker 2: we got to roll because there's a stage and there's

701
00:33:50,760 --> 00:33:53,120
Speaker 2: a camera, there's an audience, and there's consumers.

702
00:33:53,440 --> 00:33:55,480
Speaker 1: And in that moment, I'm like, what am I doing here?

703
00:33:55,600 --> 00:33:58,160
Speaker 2: Like? Am I getting it right? So for me, I

704
00:33:58,200 --> 00:34:00,120
Speaker 2: don't think it's ever gone away. I think it's it's

705
00:34:00,200 --> 00:34:03,480
Speaker 2: like exercising. You've got to continue the work to keep

706
00:34:03,480 --> 00:34:06,000
Speaker 2: that muscle condition, because the minute that you let off

707
00:34:06,000 --> 00:34:08,200
Speaker 2: the gas, the abs go away.

708
00:34:09,040 --> 00:34:11,719
Speaker 1: They're not just built in, they're not built it.

709
00:34:11,840 --> 00:34:14,080
Speaker 3: How does a muscle strengthen you give it something to

710
00:34:14,080 --> 00:34:14,680
Speaker 3: push up again?

711
00:34:14,760 --> 00:34:15,200
Speaker 1: Exactly?

712
00:34:15,280 --> 00:34:17,759
Speaker 3: How does your will strengthen exactly if it's something to

713
00:34:17,760 --> 00:34:21,200
Speaker 3: push up against? And so I think what we perceive

714
00:34:21,520 --> 00:34:23,359
Speaker 3: is that these people that stand in front of us

715
00:34:23,400 --> 00:34:26,040
Speaker 3: and they're so strong and confident, and they seem as

716
00:34:26,120 --> 00:34:28,759
Speaker 3: though they've gotten it all together. Really, what they've done

717
00:34:28,840 --> 00:34:31,160
Speaker 3: is they've just learned how to manage that inner voice.

718
00:34:31,200 --> 00:34:34,239
Speaker 2: Absolutely, it's the work. It doesn't come without the work.

719
00:34:34,239 --> 00:34:38,440
Speaker 2: You're always doing the work. And it's so metaphorically linked

720
00:34:38,440 --> 00:34:41,040
Speaker 2: to exercise, Like if you run every day, you're going

721
00:34:41,120 --> 00:34:43,279
Speaker 2: to run faster, you're going to run further, you're going

722
00:34:43,320 --> 00:34:44,040
Speaker 2: to run longer.

723
00:34:44,360 --> 00:34:46,120
Speaker 1: If you don't run for months and then you want

724
00:34:46,120 --> 00:34:47,280
Speaker 1: to go for a run, you might.

725
00:34:47,160 --> 00:34:50,320
Speaker 2: Be panting like not because you've forgot how to run,

726
00:34:50,400 --> 00:34:53,600
Speaker 2: but your muscle has sort of just you know, relaxed

727
00:34:53,600 --> 00:34:56,120
Speaker 2: a little bit. So it is constant work and you

728
00:34:56,160 --> 00:34:58,040
Speaker 2: get better at it. You get better at it as

729
00:34:58,040 --> 00:35:01,000
Speaker 2: you do it more. Yeah, So that part becomes exciting

730
00:35:01,040 --> 00:35:04,840
Speaker 2: because it creeps up on me less and maybe less blindsidingly.

731
00:35:05,080 --> 00:35:07,399
Speaker 3: Yeah, And in those moments where I feel like you're

732
00:35:07,400 --> 00:35:10,640
Speaker 3: exercising it all the time, that can also be what

733
00:35:10,680 --> 00:35:13,399
Speaker 3: we would designate to be when you're in alignment, right,

734
00:35:13,440 --> 00:35:15,399
Speaker 3: like the other things that used to feel a little

735
00:35:15,440 --> 00:35:18,200
Speaker 3: bit scary, kind of GREMLINI yeah, now feel a little

736
00:35:18,200 --> 00:35:20,960
Speaker 3: bit more manageable because you're like, I'm constantly putting myself

737
00:35:21,280 --> 00:35:24,719
Speaker 3: in these a little jarring situations and it might not

738
00:35:24,760 --> 00:35:27,280
Speaker 3: be the most comfortable, but it gives you the mojo,

739
00:35:27,520 --> 00:35:29,600
Speaker 3: the emphasis that you need to then show up and

740
00:35:29,600 --> 00:35:31,440
Speaker 3: try different hard things and shorter amounts.

741
00:35:31,480 --> 00:35:36,560
Speaker 1: Absolutely. Yeah, absolutely, And if you flub guess what you're

742
00:35:36,600 --> 00:35:38,719
Speaker 1: going to be at bad again. Yeah, you're going to

743
00:35:38,760 --> 00:35:40,759
Speaker 1: be at bad And no one knows, only you know

744
00:35:40,840 --> 00:35:41,360
Speaker 1: that you flowed.

745
00:35:41,440 --> 00:35:43,960
Speaker 2: Like I've done countless presentations where I'm like, Okay, I

746
00:35:44,000 --> 00:35:46,759
Speaker 2: totally missed the slide, didn't touch on such and such,

747
00:35:47,160 --> 00:35:49,560
Speaker 2: miss this, and I'm going through the inventory of what

748
00:35:49,600 --> 00:35:51,840
Speaker 2: I didn't do, and then I have to take a

749
00:35:51,880 --> 00:35:54,920
Speaker 2: beat to say, no one knows that, Yeah, for all

750
00:35:54,960 --> 00:35:57,000
Speaker 2: they know, this was my flow, And here I am

751
00:35:57,040 --> 00:35:59,400
Speaker 2: beating myself up, like let's park that and move on.

752
00:35:59,600 --> 00:36:03,160
Speaker 3: I really I had to take that into practice. Earlier

753
00:36:03,160 --> 00:36:05,960
Speaker 3: this year, I was hosting a large event with five

754
00:36:06,040 --> 00:36:09,360
Speaker 3: hundred people for Strava, and I was doing an opening

755
00:36:09,400 --> 00:36:12,360
Speaker 3: dialogue and the information that was supposed to be on

756
00:36:12,400 --> 00:36:15,719
Speaker 3: what is ironically called a confidence monitor was not where

757
00:36:15,719 --> 00:36:17,479
Speaker 3: it was supposed to be. And I had for Hurst

758
00:36:17,480 --> 00:36:20,239
Speaker 3: and Herst and Hurst and was able to handle it

759
00:36:20,360 --> 00:36:23,160
Speaker 3: regardless but I walked off that stage and I was

760
00:36:23,360 --> 00:36:25,920
Speaker 3: so in my head about it. I was so mortified.

761
00:36:25,920 --> 00:36:28,160
Speaker 3: I was like, I practiced for so long, I worked

762
00:36:28,200 --> 00:36:30,120
Speaker 3: so hard, I did all of the prep, like did

763
00:36:30,160 --> 00:36:32,720
Speaker 3: everything that I was supposed to do, and still something

764
00:36:32,760 --> 00:36:37,160
Speaker 3: went wrong. And what ultimately helped me get over it

765
00:36:37,239 --> 00:36:40,239
Speaker 3: was I watched it back and I was like, nobody knows,

766
00:36:40,360 --> 00:36:43,960
Speaker 3: and not only does nobody know, nobody cares this thing

767
00:36:44,000 --> 00:36:47,160
Speaker 3: that you're building up in your head to be this massive, scary,

768
00:36:47,320 --> 00:36:50,839
Speaker 3: big pivotal quote unquote fail. It's truly just the thing

769
00:36:50,840 --> 00:36:53,479
Speaker 3: that then I have the opportunity to not only learn from,

770
00:36:53,480 --> 00:36:56,440
Speaker 3: but then again to our conversation from before use going.

771
00:36:56,239 --> 00:36:59,560
Speaker 2: Forward one hundred percent. We had what we call our

772
00:36:59,600 --> 00:37:03,719
Speaker 2: Storeman conference, and we do a ton of preparation. There's

773
00:37:03,840 --> 00:37:08,120
Speaker 2: full rehearsals, mic checks, and I told the production team,

774
00:37:08,120 --> 00:37:10,200
Speaker 2: I'm like, listen, something happens with microphones.

775
00:37:10,239 --> 00:37:12,600
Speaker 1: They hate me, like it does. They all hate me.

776
00:37:12,680 --> 00:37:13,480
Speaker 1: They all hate me.

777
00:37:13,520 --> 00:37:16,600
Speaker 2: It's like a universal there's like a cult gathering of

778
00:37:17,000 --> 00:37:19,000
Speaker 2: microphones that just do not want to work when I

779
00:37:19,000 --> 00:37:22,400
Speaker 2: have them. And this production person who was so fantastic,

780
00:37:22,480 --> 00:37:25,040
Speaker 2: he's like, no, we've checked, like We've moved your hair,

781
00:37:25,080 --> 00:37:26,880
Speaker 2: we moved your earring, like it's perfect.

782
00:37:27,520 --> 00:37:29,239
Speaker 1: This is how we're going to position it, like, don't

783
00:37:29,239 --> 00:37:30,000
Speaker 1: move your necklace.

784
00:37:30,080 --> 00:37:33,000
Speaker 2: Did all the things, and then I go on stage

785
00:37:33,040 --> 00:37:37,360
Speaker 2: in about two minutes into a twenty nine minute presentation.

786
00:37:38,000 --> 00:37:40,879
Speaker 2: The MIC's not working, and so then he comes out

787
00:37:40,920 --> 00:37:43,560
Speaker 2: on stage like very stealthily, and he hands me a

788
00:37:43,600 --> 00:37:47,520
Speaker 2: handheld mic, which I hate holding handheld mics, and so

789
00:37:47,640 --> 00:37:50,640
Speaker 2: we're having this like eye contact exchange where he's like,

790
00:37:51,080 --> 00:37:54,160
Speaker 2: I turned off your other mic. Talk into the handheld mic,

791
00:37:54,239 --> 00:37:57,000
Speaker 2: and the whole time, I'm thinking the confidence monitor is

792
00:37:57,040 --> 00:37:58,960
Speaker 2: still rolling with what I'm supposed to say.

793
00:37:59,000 --> 00:38:04,160
Speaker 3: I hate the word confidence ever again, Like call it

794
00:38:04,200 --> 00:38:06,200
Speaker 3: something else, call it something else.

795
00:38:06,320 --> 00:38:07,840
Speaker 1: Those things need to go away.

796
00:38:08,280 --> 00:38:11,040
Speaker 2: But between the mic and the monitor, I was like okay,

797
00:38:13,120 --> 00:38:16,080
Speaker 2: and instead of rushing into the presentation, like everyone's looking

798
00:38:16,120 --> 00:38:18,000
Speaker 2: at me, the lights are on me, and I just

799
00:38:18,040 --> 00:38:20,719
Speaker 2: took a deep breath and I'm like who cares? Like

800
00:38:20,800 --> 00:38:23,279
Speaker 2: I know this material better than anyone. I have this

801
00:38:23,880 --> 00:38:26,799
Speaker 2: stupid mic that I'm uncomfortable with, but I got a roll,

802
00:38:26,840 --> 00:38:28,680
Speaker 2: like I can't just get off the stage and be

803
00:38:28,800 --> 00:38:31,840
Speaker 2: like I quit. This was too scary and when I finished,

804
00:38:31,920 --> 00:38:33,600
Speaker 2: a lot of the feedback that I got is people

805
00:38:33,600 --> 00:38:35,919
Speaker 2: were like, you were so graceful up.

806
00:38:35,840 --> 00:38:38,600
Speaker 1: There with that whole transition, and I'm like I was.

807
00:38:39,239 --> 00:38:42,480
Speaker 2: I was literally in my own sweat, in my own head,

808
00:38:42,600 --> 00:38:45,120
Speaker 2: like that whole thing went so sideways for me. And

809
00:38:45,120 --> 00:38:48,440
Speaker 2: people were like, no, you just looked so calm. How

810
00:38:48,480 --> 00:38:50,600
Speaker 2: did you do that? How did you look so poised?

811
00:38:50,600 --> 00:38:52,799
Speaker 2: And I'm like, ah, that's not what I had in

812
00:38:52,800 --> 00:38:55,319
Speaker 2: my head. That is not the perception I had, But

813
00:38:55,400 --> 00:38:55,839
Speaker 2: thank you.

814
00:38:55,960 --> 00:38:58,720
Speaker 3: And I think ultimately sometimes it's calling a spade a spade.

815
00:38:58,800 --> 00:39:00,880
Speaker 3: I one time I was on stage and I just

816
00:39:00,920 --> 00:39:03,400
Speaker 3: realized I could not stop sweating. And it was probably

817
00:39:03,440 --> 00:39:05,319
Speaker 3: at some sort of event that involves some sort of

818
00:39:05,320 --> 00:39:08,560
Speaker 3: athletic brand and a competent monitor and a confidence monitor.

819
00:39:08,719 --> 00:39:10,359
Speaker 3: And I literally just said to the crowd, I was like, well,

820
00:39:10,360 --> 00:39:12,560
Speaker 3: you usually see me sweating in a different capacity, so

821
00:39:12,600 --> 00:39:14,960
Speaker 3: this is just a new opportunity. And that even goes

822
00:39:14,960 --> 00:39:17,040
Speaker 3: back to our conversation about authenticity.

823
00:39:17,200 --> 00:39:20,000
Speaker 1: Why pretend that something's not happening, Yes, why pretend a

824
00:39:20,120 --> 00:39:21,240
Speaker 1: humanizing element?

825
00:39:21,320 --> 00:39:25,560
Speaker 2: Because and I was actually talking with Simone's manager about this,

826
00:39:25,680 --> 00:39:28,520
Speaker 2: I said, you know, sometimes people get put on a pedestal,

827
00:39:28,800 --> 00:39:33,359
Speaker 2: which is fantastic because from one angle, it's like very aspirational. Right,

828
00:39:33,400 --> 00:39:36,080
Speaker 2: you have Beyonce, you have Simone, you have whoever. You

829
00:39:36,080 --> 00:39:38,239
Speaker 2: have them on a pedestal and you're like, Wow, this

830
00:39:38,320 --> 00:39:41,680
Speaker 2: is the greatest of all time. But what comes as

831
00:39:41,719 --> 00:39:44,279
Speaker 2: a result of that is you strip away the humanizing

832
00:39:44,320 --> 00:39:46,960
Speaker 2: element of who they are. So then when they go

833
00:39:47,080 --> 00:39:50,799
Speaker 2: through a humanizing moment, there's all this criticism that comes

834
00:39:50,840 --> 00:39:53,759
Speaker 2: from the outside world because people feel entitled to have

835
00:39:53,840 --> 00:39:56,560
Speaker 2: that opinion. Well, we almost do that to ourselves. We

836
00:39:56,600 --> 00:40:00,279
Speaker 2: strip ourselves of the humanizing element of our existence as

837
00:40:00,320 --> 00:40:02,759
Speaker 2: we progress in our career, and we take away the

838
00:40:02,840 --> 00:40:06,440
Speaker 2: ability to have those humanizing moments. And so when we do,

839
00:40:06,480 --> 00:40:09,920
Speaker 2: it's almost like a reminder of yeah, I sweat, I trip,

840
00:40:10,000 --> 00:40:12,680
Speaker 2: I wear heels all the time, I trip. It happens

841
00:40:12,680 --> 00:40:16,880
Speaker 2: like that's okay, yes, versus being like, oh my gosh,

842
00:40:16,960 --> 00:40:19,120
Speaker 2: I need to you know, strengthen my calves or work

843
00:40:19,160 --> 00:40:21,239
Speaker 2: on my ankles so that I'm not falling over, or

844
00:40:21,320 --> 00:40:22,920
Speaker 2: maybe not texting and walking.

845
00:40:23,480 --> 00:40:25,080
Speaker 1: Maybe that's the bigger problem here.

846
00:40:25,320 --> 00:40:28,080
Speaker 3: We've said so many big names in this conversation so far,

847
00:40:28,160 --> 00:40:30,719
Speaker 3: so I'd be remiss if we didn't revisit the Beyonce name,

848
00:40:30,800 --> 00:40:33,600
Speaker 3: because I'm sure anyone that's listening to this once to

849
00:40:33,600 --> 00:40:35,560
Speaker 3: at least have some sort of an insight as to

850
00:40:35,920 --> 00:40:38,040
Speaker 3: what it was like to be involved in such a

851
00:40:38,040 --> 00:40:40,799
Speaker 3: special moment with both her and her team and such

852
00:40:40,800 --> 00:40:41,560
Speaker 3: a large company.

853
00:40:41,960 --> 00:40:48,359
Speaker 2: Absolutely, my biggest takeaway is the amount of work that

854
00:40:48,440 --> 00:40:53,719
Speaker 2: her and her team put forward. I think I understood

855
00:40:53,760 --> 00:40:56,640
Speaker 2: that they were hard working. You don't come to be

856
00:40:56,680 --> 00:41:00,279
Speaker 2: an icon and a master of your craft without doing

857
00:41:00,280 --> 00:41:03,520
Speaker 2: the work. But being on the ground and seeing the

858
00:41:03,880 --> 00:41:08,799
Speaker 2: relentless approach to everything that they do, the obsession to

859
00:41:08,920 --> 00:41:14,279
Speaker 2: detail and unwillingness to take no. As a visionary, that

860
00:41:14,320 --> 00:41:18,560
Speaker 2: felt like life lessons that I take with me everywhere

861
00:41:18,560 --> 00:41:21,680
Speaker 2: that I go. That when you believe in something so

862
00:41:21,920 --> 00:41:24,879
Speaker 2: much and if somebody tells you no, not to take

863
00:41:24,920 --> 00:41:29,240
Speaker 2: the no and to find the yes. And I share

864
00:41:29,280 --> 00:41:32,520
Speaker 2: this again with my team of it's not the we can't,

865
00:41:32,640 --> 00:41:36,160
Speaker 2: it's the how can we? That I really took away

866
00:41:36,200 --> 00:41:40,080
Speaker 2: as a life lesson because again, that team works harder

867
00:41:40,120 --> 00:41:43,120
Speaker 2: than anyone I've ever seen. That woman, the work and

868
00:41:43,160 --> 00:41:45,480
Speaker 2: the grit that she puts in. Going back to what

869
00:41:45,520 --> 00:41:48,359
Speaker 2: I said before of like not without compromise. It's these

870
00:41:48,360 --> 00:41:51,839
Speaker 2: things don't just happen to her because she's an amazing

871
00:41:52,080 --> 00:41:55,319
Speaker 2: human and artist and master of her craft. She and

872
00:41:55,360 --> 00:41:58,160
Speaker 2: her team work relentlessly to get to that, and I

873
00:41:58,200 --> 00:42:00,920
Speaker 2: think sometimes that can get lost because people don't see

874
00:42:00,960 --> 00:42:03,239
Speaker 2: the behind the scenes. I think across the board in

875
00:42:03,400 --> 00:42:06,520
Speaker 2: entertainment and sport, in corporate people just assume like, well,

876
00:42:06,520 --> 00:42:07,200
Speaker 2: you just made it.

877
00:42:07,560 --> 00:42:09,919
Speaker 1: We must have known somebody, and it's like, no, it's

878
00:42:10,040 --> 00:42:11,719
Speaker 1: it's a lot of work. Yeah, I mean a lot

879
00:42:11,760 --> 00:42:13,600
Speaker 1: of what you do. It takes a lot of work.

880
00:42:13,640 --> 00:42:15,600
Speaker 1: You don't just come up and you're like I just

881
00:42:15,760 --> 00:42:18,480
Speaker 1: I have it. I have the magic. I just shine.

882
00:42:18,800 --> 00:42:20,799
Speaker 3: I just shine, and like bring up all of these

883
00:42:20,800 --> 00:42:22,919
Speaker 3: conversations and spend no time figuring it out.

884
00:42:22,960 --> 00:42:25,080
Speaker 2: How there's no pre You just woke up and you're like,

885
00:42:25,400 --> 00:42:27,000
Speaker 2: I've got this, Like this is my day job.

886
00:42:27,040 --> 00:42:28,000
Speaker 1: Like, hey, the only air so.

887
00:42:27,960 --> 00:42:29,520
Speaker 3: Far is that you spent twelve and n eight years

888
00:42:29,560 --> 00:42:31,880
Speaker 3: at Nike. So I'm just swapping the ideatas like you

889
00:42:31,920 --> 00:42:33,920
Speaker 3: knowledge and we're good to go. I totally hear what

890
00:42:33,960 --> 00:42:35,799
Speaker 3: you're saying, and I think that actually this brings about

891
00:42:35,840 --> 00:42:39,760
Speaker 3: an interesting conversation point of being a firm but kind,

892
00:42:39,880 --> 00:42:42,640
Speaker 3: especially for you coming into this role at Athleta. You're

893
00:42:42,680 --> 00:42:44,640
Speaker 3: stepping in. You're the new kid on the block. You

894
00:42:44,680 --> 00:42:47,239
Speaker 3: were brought in here for a reason. They saw you,

895
00:42:47,320 --> 00:42:49,200
Speaker 3: they saw your vision, they saw what you brought to

896
00:42:49,239 --> 00:42:54,000
Speaker 3: the table. How does someone like you step into this

897
00:42:54,520 --> 00:42:58,520
Speaker 3: bring about change? Probably step on some toes in the process.

898
00:42:59,000 --> 00:43:03,120
Speaker 3: Be firm, but stay kind absolutely. I mean, I think

899
00:43:03,160 --> 00:43:05,680
Speaker 3: the biggest thing is coming in and listening.

900
00:43:05,719 --> 00:43:06,399
Speaker 1: First.

901
00:43:06,600 --> 00:43:10,719
Speaker 2: I think everyone loves to talk. You have to know

902
00:43:10,800 --> 00:43:12,960
Speaker 2: when to talk and when to listen. And so to

903
00:43:13,120 --> 00:43:15,759
Speaker 2: understand and to be able to take a brand and

904
00:43:15,800 --> 00:43:19,080
Speaker 2: a team forward, you have to understand what got them

905
00:43:19,080 --> 00:43:21,920
Speaker 2: to where they are today, what inform that, and then

906
00:43:21,920 --> 00:43:24,520
Speaker 2: really unpacking what is the legacy and the history and

907
00:43:25,120 --> 00:43:28,280
Speaker 2: sort of the decision making that lived before I stepped

908
00:43:28,320 --> 00:43:31,400
Speaker 2: into this space to help them shape. While yes I

909
00:43:31,440 --> 00:43:35,320
Speaker 2: have a vision, I need to understand what the ingredients

910
00:43:35,400 --> 00:43:37,480
Speaker 2: are that I'm working with. What do I need to

911
00:43:37,520 --> 00:43:40,280
Speaker 2: push and pull on in order to drive that mission forward?

912
00:43:41,680 --> 00:43:45,759
Speaker 2: As sort of corporate buzzwordy as it sounds, collaboration like

913
00:43:46,000 --> 00:43:50,080
Speaker 2: there's nothing I can move forward without collaborating with whether

914
00:43:50,120 --> 00:43:53,959
Speaker 2: it's my peers or my team or the leadership team.

915
00:43:54,080 --> 00:43:56,120
Speaker 2: And I have no interest in doing it by myself.

916
00:43:56,160 --> 00:43:58,719
Speaker 2: I don't have the strength or the capacity or the

917
00:43:58,760 --> 00:44:01,759
Speaker 2: brains to do it alone. So bringing people in on

918
00:44:01,800 --> 00:44:03,920
Speaker 2: the journey so that they can feel like they're also

919
00:44:04,000 --> 00:44:07,239
Speaker 2: a part of co authoring what that is allows us

920
00:44:07,239 --> 00:44:09,759
Speaker 2: to move the chains faster versus me coming in and

921
00:44:09,800 --> 00:44:12,080
Speaker 2: saying I'm the nukid on the block. Here's all the

922
00:44:12,120 --> 00:44:14,479
Speaker 2: things I'm going to bring you guys step aside while

923
00:44:14,480 --> 00:44:17,880
Speaker 2: we run this new offense. That's an effective and that's

924
00:44:17,920 --> 00:44:20,480
Speaker 2: been what has allowed us to get from point A

925
00:44:20,560 --> 00:44:21,440
Speaker 2: to point B to point C.

926
00:44:21,920 --> 00:44:25,040
Speaker 3: That's also how you build relationships. Right If you come

927
00:44:25,080 --> 00:44:27,440
Speaker 3: in and you just lay down the law, that's not

928
00:44:27,480 --> 00:44:29,520
Speaker 3: going to be received. Well, that doesn't mean that there

929
00:44:29,520 --> 00:44:32,000
Speaker 3: aren't things that need to change, or maybe approaches or

930
00:44:32,040 --> 00:44:34,719
Speaker 3: systems or whatnot, But it's how can we do this

931
00:44:34,840 --> 00:44:37,520
Speaker 3: together recognizing that it's not really working?

932
00:44:37,719 --> 00:44:40,319
Speaker 2: Yes, yes, and push on the places where it's not

933
00:44:40,960 --> 00:44:44,160
Speaker 2: and give examples of where it can. Because I think

934
00:44:44,200 --> 00:44:46,479
Speaker 2: people don't know what they don't know, and so it's

935
00:44:46,480 --> 00:44:49,200
Speaker 2: not that they're not interested in finding out, it's that

936
00:44:49,239 --> 00:44:51,879
Speaker 2: they don't have a starting point. So what I take

937
00:44:51,920 --> 00:44:54,560
Speaker 2: with again a lot of humble and grace, is how

938
00:44:54,560 --> 00:44:58,400
Speaker 2: do I show people? Sometimes saying it to them doesn't translate.

939
00:44:58,480 --> 00:45:00,840
Speaker 2: That's not their fault, they just haven been there yet.

940
00:45:00,880 --> 00:45:03,839
Speaker 2: So what can I bring from my past life that

941
00:45:03,920 --> 00:45:06,759
Speaker 2: can be informative, that can also give them the confidence

942
00:45:06,800 --> 00:45:09,000
Speaker 2: to take a risk in a way that it doesn't

943
00:45:09,000 --> 00:45:11,760
Speaker 2: feel confident in the moment because they haven't been there yet.

944
00:45:11,880 --> 00:45:14,200
Speaker 3: What are you bringing from your past life that's really

945
00:45:14,200 --> 00:45:16,680
Speaker 3: informing you right now in this role here at Athleta.

946
00:45:17,840 --> 00:45:21,000
Speaker 2: A few things on the soft skills part, the ability

947
00:45:21,040 --> 00:45:25,320
Speaker 2: to be empathetic to thyself and to the people around.

948
00:45:25,719 --> 00:45:29,000
Speaker 2: Nobody wants to go into a situation and lose. Nobody

949
00:45:29,040 --> 00:45:31,879
Speaker 2: wants to be down right, most people want to win,

950
00:45:32,320 --> 00:45:34,719
Speaker 2: and so recognizing that right out of the gate, so

951
00:45:34,760 --> 00:45:37,439
Speaker 2: that it allows our communication to start from a place

952
00:45:37,480 --> 00:45:41,719
Speaker 2: of positive intent. From a hard skill standpoint, discipline and focus.

953
00:45:42,200 --> 00:45:44,600
Speaker 2: I think when you're in a brand that's going through

954
00:45:44,680 --> 00:45:49,520
Speaker 2: a transformation and a reinvigoration, a lot of ideas come

955
00:45:49,600 --> 00:45:51,920
Speaker 2: to the forefront. A lot of people have a lot

956
00:45:51,960 --> 00:45:55,600
Speaker 2: of ideas, and it's really easy to become distracted and

957
00:45:55,719 --> 00:45:58,920
Speaker 2: chase the next thing because it's the thing that's maybe

958
00:45:59,000 --> 00:46:01,719
Speaker 2: more fun or more ect where it's on trend. And

959
00:46:01,800 --> 00:46:06,319
Speaker 2: so really dialing down on being focused, having priorities, and

960
00:46:06,360 --> 00:46:10,240
Speaker 2: then sticking to those focuses. That's a discipline that's really

961
00:46:10,280 --> 00:46:13,520
Speaker 2: really hard to do, and so conditioning that muscle has

962
00:46:13,560 --> 00:46:18,320
Speaker 2: been something that we've collectively been focused on because again,

963
00:46:18,360 --> 00:46:21,360
Speaker 2: there's so many exciting things in our space. Power of

964
00:46:21,440 --> 00:46:23,960
Speaker 2: She is having its moment, but for us to really

965
00:46:24,000 --> 00:46:26,839
Speaker 2: propel Power of She forward, we have to have that

966
00:46:27,080 --> 00:46:29,759
Speaker 2: really really strong discipline and focus to move it in

967
00:46:29,800 --> 00:46:30,520
Speaker 2: the direction.

968
00:46:30,280 --> 00:46:32,200
Speaker 1: That we want. I'm going to read something to you.

969
00:46:32,960 --> 00:46:33,440
Speaker 1: I'm scared.

970
00:46:33,560 --> 00:46:36,600
Speaker 3: Oh it's okay, it's a good thing, I promise. The

971
00:46:36,640 --> 00:46:38,880
Speaker 3: way that Alona inspires her team to think differently and

972
00:46:38,920 --> 00:46:41,360
Speaker 3: take risks, trying something new and different, even if it

973
00:46:41,400 --> 00:46:43,680
Speaker 3: doesn't end up as a perfect success, is always a

974
00:46:43,719 --> 00:46:45,719
Speaker 3: win in her book, and in my opinion, that's the

975
00:46:45,760 --> 00:46:48,640
Speaker 3: type of game changing leader you want to work for.

976
00:46:48,960 --> 00:46:51,799
Speaker 3: Alona really knows how consumers think and what they'll respond to.

977
00:46:51,960 --> 00:46:55,240
Speaker 3: She also thinks like a young millennial slash gen Z consumer,

978
00:46:55,560 --> 00:46:58,680
Speaker 3: and it really gives her an advantage for storytelling. Beyond that,

979
00:46:58,760 --> 00:47:01,560
Speaker 3: she's super organized and has an amazing work ethic. She

980
00:47:01,680 --> 00:47:05,399
Speaker 3: always does whatever it takes. How does it feel when

981
00:47:05,440 --> 00:47:08,040
Speaker 3: I read that back to you from both people that

982
00:47:08,080 --> 00:47:10,480
Speaker 3: work for you and also your boss.

983
00:47:10,960 --> 00:47:13,120
Speaker 2: I mean, I don't want to get emotional because I

984
00:47:13,120 --> 00:47:16,520
Speaker 2: can't conjure tears most I'm like.

985
00:47:16,560 --> 00:47:19,080
Speaker 1: Keryn Dias in the holiday. It like doesn't happen for me.

986
00:47:21,160 --> 00:47:24,200
Speaker 2: I mean, it's so kind, And that's what I hope

987
00:47:24,200 --> 00:47:26,640
Speaker 2: people would say when I'm not in the room, because

988
00:47:27,040 --> 00:47:29,680
Speaker 2: my starting point is it always through the lens of

989
00:47:29,719 --> 00:47:31,919
Speaker 2: like how can I help? How can I make things

990
00:47:32,000 --> 00:47:34,000
Speaker 2: better for other people? How can I be a resource?

991
00:47:34,320 --> 00:47:37,520
Speaker 2: How can I enable? How can I empower? And I

992
00:47:37,560 --> 00:47:40,279
Speaker 2: feel very blessed that I can be in a leadership

993
00:47:40,400 --> 00:47:43,480
Speaker 2: role where both my boss, both the brand that I

994
00:47:43,520 --> 00:47:46,239
Speaker 2: work with, both my team enable that so we can

995
00:47:46,360 --> 00:47:50,719
Speaker 2: have that two way dialogue, that two way relationship, and

996
00:47:51,760 --> 00:47:54,280
Speaker 2: my ability to make an impact on people like goes

997
00:47:54,760 --> 00:47:57,880
Speaker 2: so far from me because the work's the work, and

998
00:47:57,920 --> 00:48:00,400
Speaker 2: I always say that, like you could do work andwhere,

999
00:48:00,600 --> 00:48:03,399
Speaker 2: but if you're able to change somebody's lives and make

1000
00:48:03,480 --> 00:48:06,239
Speaker 2: somebody feel a certain way because of something that you

1001
00:48:06,280 --> 00:48:08,520
Speaker 2: said or did, or a culture that you created like

1002
00:48:09,040 --> 00:48:11,319
Speaker 2: that to me at this point in my life is

1003
00:48:11,360 --> 00:48:12,640
Speaker 2: the most fulfilling thing.

1004
00:48:12,800 --> 00:48:16,320
Speaker 1: So that yearbook, those yearbook statements are like uh.

1005
00:48:17,040 --> 00:48:19,279
Speaker 2: In middle school, no one signed My yearbooks always have

1006
00:48:19,400 --> 00:48:19,840
Speaker 2: a mirk.

1007
00:48:20,120 --> 00:48:25,120
Speaker 3: We girl, Although I know that, feeling too the strength

1008
00:48:25,200 --> 00:48:27,359
Speaker 3: to go like, can you say book?

1009
00:48:29,920 --> 00:48:30,239
Speaker 1: You know what?

1010
00:48:30,320 --> 00:48:32,319
Speaker 3: It just came to mind as you were saying that,

1011
00:48:32,480 --> 00:48:34,319
Speaker 3: I'm just like looking at you and I'm so in

1012
00:48:34,400 --> 00:48:36,839
Speaker 3: awe of your strength and and the way that you

1013
00:48:36,880 --> 00:48:39,520
Speaker 3: present and obviously the awesome work that you're doing here

1014
00:48:40,120 --> 00:48:40,879
Speaker 3: and that you've done.

1015
00:48:40,960 --> 00:48:43,919
Speaker 1: And I think about your daughter and the.

1016
00:48:43,840 --> 00:48:46,880
Speaker 3: Woman that you not only want to inspire her to be,

1017
00:48:47,040 --> 00:48:48,839
Speaker 3: but the role model that you are being for her.

1018
00:48:48,840 --> 00:48:51,440
Speaker 3: In this process, I've had the opportunity to sit down

1019
00:48:51,520 --> 00:48:54,920
Speaker 3: with so many strong women, including female athletes, who've had

1020
00:48:54,960 --> 00:48:58,719
Speaker 3: to make so many sacrifices for their families, even when

1021
00:48:58,719 --> 00:49:02,319
Speaker 3: their children are so young to be away from them,

1022
00:49:02,360 --> 00:49:04,920
Speaker 3: and they have this goal that is so much bigger

1023
00:49:04,920 --> 00:49:07,800
Speaker 3: than them that I want my daughter one day to

1024
00:49:07,840 --> 00:49:10,720
Speaker 3: grow up and think Mommy is strong, not that Mommy

1025
00:49:10,800 --> 00:49:13,360
Speaker 3: wasn't here, And I can only be that woman for

1026
00:49:13,600 --> 00:49:17,200
Speaker 3: her by pursuing the things that make me feel good

1027
00:49:17,480 --> 00:49:18,880
Speaker 3: and providing that example.

1028
00:49:19,280 --> 00:49:21,960
Speaker 1: Do you feel like that is what your MO is

1029
00:49:22,040 --> 00:49:24,560
Speaker 1: right now? Within your family? One hundred percent.

1030
00:49:24,840 --> 00:49:28,120
Speaker 2: I had a group of people around me years ago

1031
00:49:28,239 --> 00:49:32,240
Speaker 2: when I was sort of ambitiously going after a marketing career,

1032
00:49:32,360 --> 00:49:35,560
Speaker 2: and they would, in a very loving way, tell me

1033
00:49:35,680 --> 00:49:39,320
Speaker 2: that it would be almost impossible for me to pursue

1034
00:49:39,360 --> 00:49:43,360
Speaker 2: my career in marketing at a high level and be

1035
00:49:43,400 --> 00:49:45,680
Speaker 2: a mother. And they said, you got to just prepare

1036
00:49:45,719 --> 00:49:47,839
Speaker 2: yourself for that. You got to pick one or the other.

1037
00:49:48,520 --> 00:49:54,560
Speaker 2: And I remember thinking, like, really, I do, And I'd

1038
00:49:54,600 --> 00:49:57,400
Speaker 2: look around and at the time, a lot of people

1039
00:49:57,440 --> 00:50:01,719
Speaker 2: who were in lead marketing role were men, and so

1040
00:50:01,800 --> 00:50:04,759
Speaker 2: I would go in sort of this search of and

1041
00:50:04,800 --> 00:50:07,319
Speaker 2: then I started seeing women that I looked up to

1042
00:50:07,800 --> 00:50:12,600
Speaker 2: who did both, and I started obsessing, trying to understand

1043
00:50:13,120 --> 00:50:15,520
Speaker 2: how do you do both? And they kept telling me, like,

1044
00:50:16,040 --> 00:50:18,840
Speaker 2: I love both, I love them differently, and I know

1045
00:50:18,960 --> 00:50:22,080
Speaker 2: I can't be everything to both all at the same time,

1046
00:50:22,120 --> 00:50:24,480
Speaker 2: but I know I could do it. I'm not going

1047
00:50:24,520 --> 00:50:26,879
Speaker 2: to be all things to all people every single day,

1048
00:50:26,880 --> 00:50:28,560
Speaker 2: but I'm going to pick and choose when I show

1049
00:50:28,640 --> 00:50:31,000
Speaker 2: up for who and That started to give me more

1050
00:50:31,040 --> 00:50:34,839
Speaker 2: confidence in thinking about how do I manage being a

1051
00:50:34,880 --> 00:50:37,799
Speaker 2: mom and not suck at that, and how do I

1052
00:50:37,840 --> 00:50:41,680
Speaker 2: manage being in marketing, which is very demanding when you

1053
00:50:41,719 --> 00:50:45,000
Speaker 2: think about travel and being in market and connecting with consumers.

1054
00:50:45,040 --> 00:50:47,959
Speaker 2: It's not a nine to five desk job. And there's

1055
00:50:47,960 --> 00:50:50,319
Speaker 2: nothing against a nine to five desk job. This just

1056
00:50:50,480 --> 00:50:54,840
Speaker 2: isn't And through watching the people that I looked up to,

1057
00:50:55,000 --> 00:50:57,840
Speaker 2: it allowed me to think about what my version of

1058
00:50:57,880 --> 00:51:01,040
Speaker 2: that reality would be. That now my lessons to Kira

1059
00:51:01,200 --> 00:51:04,840
Speaker 2: is you can be anything and multiple things at the

1060
00:51:04,920 --> 00:51:05,560
Speaker 2: same time.

1061
00:51:05,680 --> 00:51:07,600
Speaker 1: There's not going to be anybody.

1062
00:51:07,120 --> 00:51:10,279
Speaker 2: Who tells you you can only be one thing, and

1063
00:51:10,320 --> 00:51:13,919
Speaker 2: you can change as frequently as you want because you're

1064
00:51:14,600 --> 00:51:17,440
Speaker 2: What we're enabling for you today is we're helping you

1065
00:51:17,520 --> 00:51:21,759
Speaker 2: build the endurance and the stamina, both mentally and physically

1066
00:51:22,320 --> 00:51:24,319
Speaker 2: of I'm not there all the time.

1067
00:51:24,360 --> 00:51:27,719
Speaker 1: I can't control everything. I can't fix everything.

1068
00:51:27,760 --> 00:51:30,960
Speaker 2: There's certain independence that she's growing up with that maybe

1069
00:51:31,440 --> 00:51:34,200
Speaker 2: I didn't grow up with because I didn't have that,

1070
00:51:34,520 --> 00:51:38,319
Speaker 2: you know, formula in my own household. So yeah, it's

1071
00:51:38,360 --> 00:51:41,759
Speaker 2: it's scary, but I also feel like it's showing her

1072
00:51:41,840 --> 00:51:45,799
Speaker 2: that there's endless possibilities to what she can and will do,

1073
00:51:46,080 --> 00:51:46,439
Speaker 2: and how.

1074
00:51:46,360 --> 00:51:48,799
Speaker 1: Could it not be scary? Right, this is something that's

1075
00:51:48,840 --> 00:51:49,319
Speaker 1: brand new.

1076
00:51:49,400 --> 00:51:52,239
Speaker 3: You've been a marketer for two decades, you've been a

1077
00:51:52,280 --> 00:51:53,400
Speaker 3: mom for three years.

1078
00:51:53,800 --> 00:51:56,719
Speaker 2: Right, I'm definitely a rookie in the mom game. Is

1079
00:51:56,760 --> 00:51:59,000
Speaker 2: a rookie in the mom game? Like, I still get

1080
00:51:59,120 --> 00:52:01,640
Speaker 2: my kid can at nine o'clock and I'm like, it's fine.

1081
00:52:01,680 --> 00:52:02,439
Speaker 2: She loves me today.

1082
00:52:02,560 --> 00:52:04,360
Speaker 3: She loves me today, she loves me torit and I

1083
00:52:04,440 --> 00:52:05,600
Speaker 3: like candy at nine o'clock two.

1084
00:52:05,640 --> 00:52:07,520
Speaker 1: So we're all. We're all so good.

1085
00:52:08,040 --> 00:52:11,239
Speaker 3: Someone if they were to be your friend, because you're

1086
00:52:11,239 --> 00:52:13,200
Speaker 3: private on Instagram, they come to your page.

1087
00:52:13,280 --> 00:52:15,440
Speaker 1: They see all of these jazzy things.

1088
00:52:15,480 --> 00:52:19,080
Speaker 3: A woman as this chief marketing officer at a major brand,

1089
00:52:19,080 --> 00:52:22,600
Speaker 3: has a beautiful family. When you look in the mirror, though, Alona,

1090
00:52:22,760 --> 00:52:26,520
Speaker 3: what is it that you see looking back at you?

1091
00:52:26,680 --> 00:52:28,600
Speaker 2: Really hitting you with the hard one here to help you.

1092
00:52:30,080 --> 00:52:33,799
Speaker 2: I see a work in progress. I see a work

1093
00:52:33,840 --> 00:52:37,359
Speaker 2: in progress, not through the lens of like negative self talk,

1094
00:52:37,440 --> 00:52:40,480
Speaker 2: but through the lens of man. There's still so much

1095
00:52:40,520 --> 00:52:43,239
Speaker 2: I want to do in like the most exciting way.

1096
00:52:43,280 --> 00:52:46,239
Speaker 2: I look at it through the lens of adventure, and

1097
00:52:46,280 --> 00:52:48,560
Speaker 2: then when I reflect on sort of the moments that

1098
00:52:48,600 --> 00:52:51,680
Speaker 2: I maybe wasn't as nice to myself, and I can

1099
00:52:51,719 --> 00:52:55,360
Speaker 2: see that through photography. I try to remind myself to

1100
00:52:55,480 --> 00:52:58,560
Speaker 2: like kind of cut that stuff out of the dialogue

1101
00:52:58,600 --> 00:53:01,320
Speaker 2: so that as I spend time with friends and my daughter,

1102
00:53:01,320 --> 00:53:04,840
Speaker 2: who's constantly listening to everything that I say, that those

1103
00:53:05,360 --> 00:53:10,560
Speaker 2: sort of sarcastic defense mechanisms are disarmed and I'm not

1104
00:53:10,680 --> 00:53:14,080
Speaker 2: constantly leaning into that as a mask for maybe other

1105
00:53:14,160 --> 00:53:15,320
Speaker 2: things that I'm going through.

1106
00:53:15,640 --> 00:53:17,440
Speaker 3: What do you think has been the biggest challenge for

1107
00:53:17,520 --> 00:53:23,320
Speaker 3: you over the beginning of your tenure here at athleta.

1108
00:53:22,000 --> 00:53:26,359
Speaker 2: Lifestyle adjustment and feeling like I have to do it all. Yeah,

1109
00:53:26,400 --> 00:53:28,400
Speaker 2: I have to do it all. Like I'm still, you know,

1110
00:53:28,560 --> 00:53:32,279
Speaker 2: debating with my husband who owns grocery shopping, and he's like,

1111
00:53:32,320 --> 00:53:32,680
Speaker 2: you don't.

1112
00:53:32,760 --> 00:53:34,239
Speaker 1: You don't have to do that, Like I can.

1113
00:53:34,440 --> 00:53:36,440
Speaker 2: I'm fully capable, and I'm like, no, no, I know

1114
00:53:36,520 --> 00:53:39,640
Speaker 2: you are, but like I really just need to instacart this.

1115
00:53:39,760 --> 00:53:42,160
Speaker 2: Like I'm very specific about the apples that we get,

1116
00:53:42,280 --> 00:53:44,080
Speaker 2: and I think it's not even the apples. I think

1117
00:53:44,080 --> 00:53:46,360
Speaker 2: it's a metaphor for feeling like I just want to

1118
00:53:46,400 --> 00:53:49,040
Speaker 2: have a little bit of control of something because so

1119
00:53:49,080 --> 00:53:51,560
Speaker 2: many things feel like they're out of my control. I

1120
00:53:51,560 --> 00:53:53,880
Speaker 2: mean spending the amount of time that I spend in airports,

1121
00:53:54,239 --> 00:53:57,400
Speaker 2: not a single flight ever being on time, and thinking, Okay,

1122
00:53:57,480 --> 00:53:59,200
Speaker 2: this is how I start my day, Like I'm not

1123
00:53:59,239 --> 00:54:02,239
Speaker 2: sitting in traffic, I'm waiting for an airplane, and if

1124
00:54:02,239 --> 00:54:04,880
Speaker 2: this airplane doesn't take off on time, I have a

1125
00:54:04,920 --> 00:54:07,000
Speaker 2: whole domino effect of what the day looks like.

1126
00:54:07,719 --> 00:54:10,640
Speaker 1: So I'm going to order Instacart because I can control it.

1127
00:54:10,920 --> 00:54:12,719
Speaker 3: I know that this will be here between ten and

1128
00:54:12,760 --> 00:54:15,120
Speaker 3: eleven am on the dot, whether.

1129
00:54:15,000 --> 00:54:18,760
Speaker 2: Or no, Glson's will always have apples.

1130
00:54:18,840 --> 00:54:24,640
Speaker 3: And the kind that you want, hopefully.

1131
00:54:22,320 --> 00:54:27,040
Speaker 2: Exactly exactly, Honey, Christmas. There never Well, I'm so happy

1132
00:54:27,040 --> 00:54:28,400
Speaker 2: that we were able to do this. This is like

1133
00:54:28,440 --> 00:54:29,640
Speaker 2: such a special conversation.

1134
00:54:29,800 --> 00:54:32,719
Speaker 3: And again, I'm not only so happy that we were

1135
00:54:32,800 --> 00:54:34,880
Speaker 3: able to have it, but I'm so grateful for the

1136
00:54:34,920 --> 00:54:36,840
Speaker 3: time that I've been able to partner with you guys

1137
00:54:37,120 --> 00:54:39,839
Speaker 3: here in Paris. Before I let you go, we did

1138
00:54:39,920 --> 00:54:42,719
Speaker 3: talk about what was a rocky start to what has

1139
00:54:42,800 --> 00:54:45,680
Speaker 3: been such a beautiful evolution of both you and your

1140
00:54:45,680 --> 00:54:48,120
Speaker 3: career with so many lessons along the way. When you

1141
00:54:48,160 --> 00:54:51,800
Speaker 3: look back to that younger version of yourself twelve years

1142
00:54:51,800 --> 00:54:54,319
Speaker 3: into a career at Nike, trying to stand on her

1143
00:54:54,360 --> 00:54:56,840
Speaker 3: own two feet, trying to align with her values and

1144
00:54:56,880 --> 00:54:59,520
Speaker 3: figuring out what's going to be next in that scary period,

1145
00:54:59,800 --> 00:55:01,560
Speaker 3: no knowing what you know now?

1146
00:55:01,800 --> 00:55:03,440
Speaker 1: What would you tell yourself at that hurdle?

1147
00:55:06,280 --> 00:55:09,120
Speaker 2: Be present and be fearless it I missed out on

1148
00:55:09,200 --> 00:55:13,400
Speaker 2: a lot of things because those two ingredients were removed.

1149
00:55:13,840 --> 00:55:16,160
Speaker 1: Be present, be fearless. I love it.

1150
00:55:16,280 --> 00:55:19,080
Speaker 3: Well For those listening right now that might not follow

1151
00:55:19,120 --> 00:55:22,520
Speaker 3: you yet, either on LinkedIn or otherwise, or perhaps some

1152
00:55:22,640 --> 00:55:23,880
Speaker 3: info on Athleta, give.

1153
00:55:23,760 --> 00:55:25,520
Speaker 2: Us the detail so that we can keep up and

1154
00:55:25,560 --> 00:55:27,600
Speaker 2: follow along. Oh my gosh, so many good things. So

1155
00:55:27,719 --> 00:55:30,880
Speaker 2: follow Athleta on Instagram and TikTok. We are buzzing with

1156
00:55:30,920 --> 00:55:33,040
Speaker 2: so much content both on the ground here and in

1157
00:55:33,080 --> 00:55:36,560
Speaker 2: the States on LinkedIn. You can find me on Alona Amen,

1158
00:55:36,680 --> 00:55:39,520
Speaker 2: but also follow Athleta because we're always posting all the fun,

1159
00:55:39,560 --> 00:55:42,040
Speaker 2: exciting jobs that are coming up in the brand. Yeah,

1160
00:55:42,080 --> 00:55:44,440
Speaker 2: and reach out to me through any of those mechanisms.

1161
00:55:44,480 --> 00:55:47,200
Speaker 2: I think I also accept courier pigeons if that's your

1162
00:55:47,200 --> 00:55:48,719
Speaker 2: form of communication.

1163
00:55:48,239 --> 00:55:49,840
Speaker 3: But just make sure they're not taking a flight to

1164
00:55:49,840 --> 00:55:51,360
Speaker 3: get to her because it will be delayed.

1165
00:55:51,400 --> 00:55:54,719
Speaker 2: Absolutely, My flights are always delayed. My MIC's always fail.

1166
00:55:54,840 --> 00:55:57,000
Speaker 2: This is my one win in a mic not failing.

1167
00:55:57,040 --> 00:55:59,360
Speaker 2: I'm very excited to get this w on the scoreboard.

1168
00:56:00,480 --> 00:56:00,880
Speaker 1: You know me.

1169
00:56:00,960 --> 00:56:03,280
Speaker 3: I'm over at Emily a Body and at Hurdle Podcast

1170
00:56:03,400 --> 00:56:04,760
Speaker 3: another Hurdle concord.

1171
00:56:05,000 --> 00:56:06,000
Speaker 1: Catch you guys next time.