1
00:00:07,720 --> 00:00:10,080
Speaker 1: Hello, and welcome to Savor production of I Heart Radio.

2
00:00:10,280 --> 00:00:13,360
Speaker 1: I'm Annie Reese and I'm Lauren vocal Baum, and today

3
00:00:13,640 --> 00:00:20,239
Speaker 1: we're talking about boxed wine. Yeah, one of my very

4
00:00:20,280 --> 00:00:22,560
Speaker 1: favorite things. I call it one of my food groups.

5
00:00:22,640 --> 00:00:27,440
Speaker 1: Oh my gosh. Yes, it's I prefer Tuesday drink, which

6
00:00:27,440 --> 00:00:29,920
Speaker 1: is what my friend calls them and I we're actually

7
00:00:29,960 --> 00:00:32,320
Speaker 1: going to get into this a little bit later, but

8
00:00:32,400 --> 00:00:34,239
Speaker 1: that that basically just means when you don't want to

9
00:00:34,240 --> 00:00:37,000
Speaker 1: open like a nice bottle of wine or whatever, you're

10
00:00:37,040 --> 00:00:40,400
Speaker 1: just okay, you just drink. Yeah, yeah, you just you're

11
00:00:40,479 --> 00:00:42,880
Speaker 1: you're having dinner, you're unwinding after your day of work,

12
00:00:42,920 --> 00:00:44,880
Speaker 1: and you just you just want you just want a

13
00:00:44,960 --> 00:00:48,800
Speaker 1: nice drink. Yeah yeah, And you don't want to use

14
00:00:48,880 --> 00:00:53,440
Speaker 1: something that costs you a significant amount. You're not feeling

15
00:00:53,479 --> 00:00:58,280
Speaker 1: fancy yet. Sure, it's only Tuesday. It's only Tuesday. Only Tuesday,

16
00:00:58,320 --> 00:01:02,000
Speaker 1: as they say. Uh. I have a very fun memory

17
00:01:02,040 --> 00:01:04,600
Speaker 1: because I feel like, for me, box wine has been

18
00:01:04,880 --> 00:01:07,800
Speaker 1: a recent, like in the past four three or four

19
00:01:07,880 --> 00:01:10,440
Speaker 1: years kind of thing. But I do have a very

20
00:01:10,440 --> 00:01:12,399
Speaker 1: fun memory of my second time in New York City,

21
00:01:12,400 --> 00:01:14,920
Speaker 1: which was I don't know, two thousand nine. It was

22
00:01:14,959 --> 00:01:20,120
Speaker 1: a long okay, in Trekking Way, the heck out towards

23
00:01:20,160 --> 00:01:24,120
Speaker 1: Columbia University for this Chinese restaurant that was well reviewed.

24
00:01:24,160 --> 00:01:30,600
Speaker 1: But more importantly, it had free phronsia, which was the

25
00:01:30,600 --> 00:01:33,400
Speaker 1: thing that all of us, who all my friends who

26
00:01:33,640 --> 00:01:35,680
Speaker 1: were with me and me myself, we grew up in

27
00:01:35,680 --> 00:01:38,600
Speaker 1: a small town that was not you didn't get free

28
00:01:38,680 --> 00:01:43,640
Speaker 1: franzia at a Chinese restaurant. So we were acting as

29
00:01:43,640 --> 00:01:48,680
Speaker 1: if this was the fanciest thing we could imagine, and

30
00:01:48,720 --> 00:01:52,680
Speaker 1: we were determined to have this experience and it was lovely.

31
00:01:54,320 --> 00:01:56,800
Speaker 1: They definitely tried to cut us off after we had

32
00:01:56,840 --> 00:02:00,560
Speaker 1: to uh yeah, and we weren't getting wild, but I

33
00:02:00,600 --> 00:02:03,800
Speaker 1: think they just weren't used to people really taking them

34
00:02:03,880 --> 00:02:08,240
Speaker 1: up on the free francia issue. Okay, but we that's

35
00:02:08,240 --> 00:02:11,720
Speaker 1: why we were there. Um yeah, we would not be stopped.

36
00:02:11,720 --> 00:02:14,320
Speaker 1: We kept asking and they're like, oh um, but the

37
00:02:14,360 --> 00:02:21,280
Speaker 1: food was also delicious good. That's good to hear. Yes. Also, um,

38
00:02:21,280 --> 00:02:24,799
Speaker 1: me and are are good friend lyle co worker friends. Um.

39
00:02:24,919 --> 00:02:27,800
Speaker 1: We snuck a whole box of wine. Oh my gosh,

40
00:02:27,800 --> 00:02:31,560
Speaker 1: like three leaders like, oh my gosh into the last

41
00:02:31,600 --> 00:02:35,840
Speaker 1: Avengers movie. Um, it was trader Joe's and I don't

42
00:02:35,840 --> 00:02:37,880
Speaker 1: normally get Trader Joe's box wine and they have a

43
00:02:37,919 --> 00:02:41,360
Speaker 1: different Spiggott situation, and I couldn't figure it out in

44
00:02:41,360 --> 00:02:45,480
Speaker 1: the dark, and it was quite tragic. It wasn't until

45
00:02:45,520 --> 00:02:49,760
Speaker 1: like the final battle at the end where Lyle helped

46
00:02:49,800 --> 00:02:54,880
Speaker 1: me out. We also, me and Lyle we used to

47
00:02:54,880 --> 00:02:57,799
Speaker 1: watch Game of Thrones together and that was always a

48
00:02:57,840 --> 00:03:03,559
Speaker 1: box wine situation. Oh here they are easily transportable. Um.

49
00:03:03,639 --> 00:03:08,120
Speaker 1: During during this very pandemic that we are experiencing. UM,

50
00:03:08,120 --> 00:03:13,040
Speaker 1: a dear friend of mine, Stacy uh called me, called

51
00:03:13,040 --> 00:03:16,880
Speaker 1: me up one evening and was like, hey, I miss

52
00:03:16,919 --> 00:03:18,880
Speaker 1: your face. Can I drop by? And I was like,

53
00:03:18,960 --> 00:03:21,920
Speaker 1: of course, we can socially distance out in my in

54
00:03:22,000 --> 00:03:27,160
Speaker 1: my backyard. Um. And she pulls up and she's one

55
00:03:27,200 --> 00:03:29,560
Speaker 1: of those like tiny ladies with like a big truck,

56
00:03:29,880 --> 00:03:31,680
Speaker 1: and she pulls up in her big truck and she

57
00:03:31,800 --> 00:03:36,000
Speaker 1: like dismounts from the truck, pulls out with her this

58
00:03:36,320 --> 00:03:39,839
Speaker 1: full box of wine full like yeah, like three liter

59
00:03:40,000 --> 00:03:42,839
Speaker 1: box of wine, and she's just like, it's so good

60
00:03:42,880 --> 00:03:48,680
Speaker 1: to see. We had. We had a lovely evening. It

61
00:03:48,760 --> 00:03:53,320
Speaker 1: was so great. That sounds lovely, Yeah, I mean it's

62
00:03:53,360 --> 00:03:58,080
Speaker 1: it's yeah, it's so convenient, and especially during the pandemic

63
00:03:58,240 --> 00:04:01,320
Speaker 1: when at least for me, I only up once every

64
00:04:01,360 --> 00:04:05,640
Speaker 1: two weeks, and I don't want to buy a bunch

65
00:04:05,680 --> 00:04:11,240
Speaker 1: of glass bottles of wine um and transport those. And also,

66
00:04:11,600 --> 00:04:13,640
Speaker 1: as a single person living alone, I don't generate a

67
00:04:13,640 --> 00:04:16,160
Speaker 1: lot of trash, which actually produces a lot of problems

68
00:04:16,160 --> 00:04:19,800
Speaker 1: for me, a lot of interesting things. Um. So for

69
00:04:19,880 --> 00:04:22,520
Speaker 1: a while, my trash was mostly wine bottles. I know

70
00:04:22,560 --> 00:04:24,320
Speaker 1: that sounds very bad, but it would just build up

71
00:04:24,360 --> 00:04:27,360
Speaker 1: over over weeks and weeks and weeks because I just

72
00:04:27,400 --> 00:04:31,320
Speaker 1: don't generate a lot of trash and uh, yeah, that's

73
00:04:31,440 --> 00:04:37,080
Speaker 1: very heavy. So the box it's just better for that.

74
00:04:37,800 --> 00:04:43,080
Speaker 1: It it is. It isn't a lot of ways. Um. Yeah.

75
00:04:43,080 --> 00:04:47,080
Speaker 1: I similarly only got into box wine maybe about yeah,

76
00:04:47,120 --> 00:04:51,839
Speaker 1: like three or four years ago. Um. And it happened

77
00:04:52,080 --> 00:04:55,839
Speaker 1: after I had moved into my current living situation, which

78
00:04:55,880 --> 00:04:57,479
Speaker 1: is I have a roommate, and at the time we

79
00:04:57,560 --> 00:05:00,599
Speaker 1: had two neighbors who are very good ends of ours

80
00:05:00,760 --> 00:05:03,279
Speaker 1: right next door like spitting distance, um. And so we

81
00:05:03,279 --> 00:05:07,360
Speaker 1: would cook dinner together a lot, and uh, all four

82
00:05:07,400 --> 00:05:12,479
Speaker 1: of us enjoy imbibing alcohol um and frequently recipes do

83
00:05:12,680 --> 00:05:15,760
Speaker 1: call for at least a little bit of of wine,

84
00:05:15,800 --> 00:05:18,160
Speaker 1: maybe to just declaze a pan or something like that.

85
00:05:18,640 --> 00:05:23,039
Speaker 1: And I and I just realized, I was like, oh, man,

86
00:05:23,200 --> 00:05:29,240
Speaker 1: like this, it's not economical, yeah, to do bottles of

87
00:05:29,279 --> 00:05:32,640
Speaker 1: wine right now. And I, you know, and especially like

88
00:05:32,640 --> 00:05:35,320
Speaker 1: like we're all like working artists. So I was just like,

89
00:05:35,440 --> 00:05:39,640
Speaker 1: let's just let's switch to boxes. Yeah. Yeah, And I've

90
00:05:39,640 --> 00:05:44,560
Speaker 1: never looked back. I looked back a couple of times.

91
00:05:44,680 --> 00:05:50,040
Speaker 1: I but you immediately rejected your statement. Yeah, I'm sorry.

92
00:05:50,839 --> 00:05:53,719
Speaker 1: I didn't. I didn't mean to leave you. No, no, no,

93
00:05:53,720 --> 00:05:57,400
Speaker 1: no no. Uh Now, I'm pretty sure I've never looked back.

94
00:05:57,440 --> 00:06:00,240
Speaker 1: And that's not to say I don't still enjoy especially really,

95
00:06:00,839 --> 00:06:03,279
Speaker 1: as Laura knows, it's probably most of your listeners know.

96
00:06:03,440 --> 00:06:07,200
Speaker 1: I love a damn theme. Um So if I find

97
00:06:07,200 --> 00:06:10,640
Speaker 1: a wine bottle, like there was wine called like, oh

98
00:06:10,680 --> 00:06:13,440
Speaker 1: what was it? No hope, I was like, oh, I've

99
00:06:13,440 --> 00:06:18,679
Speaker 1: got to get that one, geez, I've got to all right,

100
00:06:19,160 --> 00:06:21,240
Speaker 1: So if it's got a good name or a good label,

101
00:06:21,400 --> 00:06:25,360
Speaker 1: and I'm not shy about admitting that, um, I will

102
00:06:25,720 --> 00:06:30,360
Speaker 1: get it. That's all right. As as even like most

103
00:06:30,400 --> 00:06:33,239
Speaker 1: of the like snotty wine. Humans will say the best

104
00:06:33,320 --> 00:06:36,000
Speaker 1: wine is what you like drinking, and so if that

105
00:06:36,120 --> 00:06:40,240
Speaker 1: label brings you joy, then buy that wine. Yeah, and

106
00:06:40,440 --> 00:06:42,920
Speaker 1: you know, box wine also brings me a lot of

107
00:06:43,000 --> 00:06:49,440
Speaker 1: joy me too. All this to say as always drink responsibly,

108
00:06:50,040 --> 00:06:54,200
Speaker 1: uh huh, yes, and I will admit, um, we we

109
00:06:54,800 --> 00:06:59,039
Speaker 1: mostly always do this show stone cold sober. Any wackiness

110
00:06:59,120 --> 00:07:03,880
Speaker 1: that ensues is is just normal. It's just just every

111
00:07:04,000 --> 00:07:07,600
Speaker 1: day us. But in honor of this very episode, both

112
00:07:07,640 --> 00:07:12,560
Speaker 1: Annie and I have small glasses of boxed wine. So

113
00:07:13,160 --> 00:07:18,040
Speaker 1: cheers Annie, cheers Lauren, and cheers to you listeners. Cheers

114
00:07:18,880 --> 00:07:22,760
Speaker 1: if you so choose. If you are of legal drinking

115
00:07:22,800 --> 00:07:25,480
Speaker 1: age and have such a thing in your house, um,

116
00:07:25,600 --> 00:07:28,360
Speaker 1: and feel like it right this very moment, feel free

117
00:07:28,400 --> 00:07:32,120
Speaker 1: to join us, for it's got full a lot of

118
00:07:32,160 --> 00:07:36,960
Speaker 1: intrigue in this one. Oh, this one goes places, twist

119
00:07:37,000 --> 00:07:41,520
Speaker 1: and turns. This is like the closest episode that we've

120
00:07:41,560 --> 00:07:46,120
Speaker 1: done to like a true crime podcast. Um, and we've

121
00:07:46,160 --> 00:07:48,600
Speaker 1: and we've hit on We've hit on some weird stories

122
00:07:48,720 --> 00:07:54,320
Speaker 1: in some episodes, but this one holders Yeah, so okay, Well,

123
00:07:54,360 --> 00:07:58,840
Speaker 1: this brings us to our question. Yes, belatedly, in fact, problems.

124
00:08:00,600 --> 00:08:09,720
Speaker 1: Boxed wine what is it? Well? Boxed wine is more

125
00:08:09,760 --> 00:08:14,400
Speaker 1: technically a bag in a box wine. It's wine packaged

126
00:08:14,440 --> 00:08:17,560
Speaker 1: in a in a sturdy, double layered plastic bag, usually

127
00:08:17,560 --> 00:08:20,320
Speaker 1: fitted with a plastic spigot UM and usually sold in

128
00:08:20,360 --> 00:08:23,120
Speaker 1: a cardboard box, meant to function as a sort of

129
00:08:23,480 --> 00:08:26,280
Speaker 1: cask that you that you pull this pigot out through

130
00:08:26,560 --> 00:08:30,880
Speaker 1: and then poor individual units of wine from UM. That

131
00:08:30,880 --> 00:08:34,280
Speaker 1: plastic is usually number seven plastic for any material science folks.

132
00:08:34,360 --> 00:08:38,560
Speaker 1: It's a wide category of mixed plastics. UM. And you know,

133
00:08:38,800 --> 00:08:42,439
Speaker 1: it's actually quite a clever way to package wine. UM.

134
00:08:42,559 --> 00:08:45,400
Speaker 1: You know, bags and boxes are less fragile than glass

135
00:08:45,440 --> 00:08:48,000
Speaker 1: and lighter weight UM, so they're easier to store and

136
00:08:48,000 --> 00:08:51,440
Speaker 1: to transport. UM. The spigot let's very little air in.

137
00:08:51,559 --> 00:08:53,760
Speaker 1: It's not like a total vacuum inside the bag, but

138
00:08:53,800 --> 00:08:58,080
Speaker 1: it's close enough. UM. An air contacting wine isn't good

139
00:08:58,280 --> 00:09:00,560
Speaker 1: and it will do to not good things. UM. It'll

140
00:09:00,559 --> 00:09:04,080
Speaker 1: cause oxidation UM, which is the contact of oxygen with

141
00:09:04,120 --> 00:09:07,400
Speaker 1: stuff in bad ways. UM, and it can allow bacteria

142
00:09:07,440 --> 00:09:10,440
Speaker 1: to grow, both of which can create all sorts of

143
00:09:10,760 --> 00:09:14,560
Speaker 1: off or flat flavors in wine as quickly as overnight.

144
00:09:14,640 --> 00:09:17,240
Speaker 1: If anyone has ever open to bottle of wine drank

145
00:09:17,280 --> 00:09:19,800
Speaker 1: like half of it and may be forgotten to like

146
00:09:19,840 --> 00:09:22,240
Speaker 1: put the cork back in or something like, you know,

147
00:09:22,320 --> 00:09:24,760
Speaker 1: like it can it can happen real fast. Um. And

148
00:09:24,800 --> 00:09:26,960
Speaker 1: of course you can put the cork back in and

149
00:09:27,000 --> 00:09:30,280
Speaker 1: prevent that, um, or get one of those fancy pumps,

150
00:09:30,320 --> 00:09:33,080
Speaker 1: like little vacuum pumps that that pumps the air out. Um.

151
00:09:33,120 --> 00:09:35,920
Speaker 1: But this is a built in feature of boxed wine.

152
00:09:36,360 --> 00:09:41,800
Speaker 1: M hm Um. There are downsides though, Um. You cannot

153
00:09:41,880 --> 00:09:45,320
Speaker 1: keep an unopened box of wine the same way that

154
00:09:45,360 --> 00:09:48,640
Speaker 1: you could a bottle. Um Like glass is real impenetrable,

155
00:09:48,960 --> 00:09:52,120
Speaker 1: and a well sealed cork or or screw cap does

156
00:09:52,200 --> 00:09:55,520
Speaker 1: real good too. Um. But but even a sturdy bag

157
00:09:55,760 --> 00:10:00,520
Speaker 1: air will seep into over time. You also, you have

158
00:10:00,600 --> 00:10:03,679
Speaker 1: to remember that there's wine in there. Um, it's not

159
00:10:03,720 --> 00:10:07,600
Speaker 1: like just a cardboard box, right, so you know, like

160
00:10:07,600 --> 00:10:11,600
Speaker 1: like things like heat and light and vibration will affect

161
00:10:11,640 --> 00:10:15,120
Speaker 1: that wine over time and back in box wines are

162
00:10:15,240 --> 00:10:19,800
Speaker 1: more vulnerable to heat damage than bottles are, so you're

163
00:10:19,800 --> 00:10:21,680
Speaker 1: gonna want to keep it in a cool, dark place.

164
00:10:21,840 --> 00:10:24,560
Speaker 1: If you don't have a wine fridge or a wine

165
00:10:24,559 --> 00:10:27,679
Speaker 1: seller that will keep it right around fifty degrees fair inheight,

166
00:10:27,760 --> 00:10:30,440
Speaker 1: ten degrease celsius, just popping in your fridge, whether it's

167
00:10:30,440 --> 00:10:33,600
Speaker 1: a red or white. You know. Oh, I love the

168
00:10:33,679 --> 00:10:36,880
Speaker 1: idea of having a fancy wine cellar and box wine.

169
00:10:39,000 --> 00:10:45,480
Speaker 1: I love that so much. Right, Oh yeah, if I ever,

170
00:10:45,640 --> 00:10:47,800
Speaker 1: if I ever have one of those fancy wine fridges,

171
00:10:47,880 --> 00:10:50,680
Speaker 1: I'm definitely gonna like stock it with little tetra packs

172
00:10:51,000 --> 00:10:58,640
Speaker 1: of wine juice boxes. Uh. But but yeah, all that

173
00:10:58,720 --> 00:11:02,240
Speaker 1: being said, keep keep in mind that, like there's this

174
00:11:02,840 --> 00:11:05,880
Speaker 1: concept that that wine is meant to be aged, and

175
00:11:05,960 --> 00:11:09,640
Speaker 1: a lot of wine really isn't, like over nine percent

176
00:11:09,720 --> 00:11:12,600
Speaker 1: of especially the wine that we drink in America, um,

177
00:11:12,760 --> 00:11:16,160
Speaker 1: is not meant to be aged. Many wines, even outside

178
00:11:16,200 --> 00:11:20,559
Speaker 1: of America are best when they're fresh. So yeah, yeah,

179
00:11:20,800 --> 00:11:24,439
Speaker 1: boxed wine is cheaper, like per per unit um per

180
00:11:24,480 --> 00:11:27,160
Speaker 1: ounced than than bottled wine. UM. Sometimes a lot cheaper,

181
00:11:27,240 --> 00:11:30,080
Speaker 1: like like I think I pay an average like sixteen

182
00:11:30,080 --> 00:11:33,880
Speaker 1: bucks for three leaders, which averages out to not a

183
00:11:33,920 --> 00:11:36,520
Speaker 1: lot per bottle um. But but you can also find

184
00:11:36,559 --> 00:11:39,760
Speaker 1: three letter boxes um for like thirty or forty or

185
00:11:39,880 --> 00:11:45,280
Speaker 1: nine d dollars um. So it's not always poor quality wine. Yeah,

186
00:11:45,480 --> 00:11:50,840
Speaker 1: and there are related technologies, um, like the aforementioned tetra packs,

187
00:11:50,880 --> 00:11:53,600
Speaker 1: like those little screw cap cartons, you know, a little

188
00:11:53,600 --> 00:11:57,400
Speaker 1: like a multi layer things that are like juice boxes. UM.

189
00:11:57,520 --> 00:11:59,760
Speaker 1: Usually they hold like a quarter or half a leader

190
00:11:59,880 --> 00:12:03,120
Speaker 1: or or just a single leader, and do not knock

191
00:12:03,160 --> 00:12:07,680
Speaker 1: those juice boxes. UM. Scientifically speaking, they're pretty cool. Research

192
00:12:07,720 --> 00:12:11,280
Speaker 1: has shown that they can actually help eliminate some compounds

193
00:12:11,280 --> 00:12:15,120
Speaker 1: in wine that contribute to like off or green flavors.

194
00:12:15,840 --> 00:12:19,559
Speaker 1: Oh M. I remember once Dylan and I went to

195
00:12:19,640 --> 00:12:21,960
Speaker 1: go see uh into the Spider Verse, which is one

196
00:12:21,960 --> 00:12:24,200
Speaker 1: of my very favorite films of all time. It's a

197
00:12:24,200 --> 00:12:28,520
Speaker 1: good film, and I produced one of these tetrapacs to him,

198
00:12:28,559 --> 00:12:30,200
Speaker 1: and he gave me this look like I was the

199
00:12:30,240 --> 00:12:34,920
Speaker 1: most amazing person that I like pulled off such a feat.

200
00:12:34,960 --> 00:12:37,800
Speaker 1: And we had a lovely time slowly sipping our Tetra

201
00:12:37,880 --> 00:12:41,840
Speaker 1: packs of wine watching that movie. That's wonderful. I'm admitting

202
00:12:41,840 --> 00:12:43,800
Speaker 1: that I sneak a lot of things into movie theaters.

203
00:12:44,160 --> 00:12:51,320
Speaker 1: You are, that's Oh, don't come for me, please? Oh no,

204
00:12:51,880 --> 00:12:56,120
Speaker 1: I'm yeah. These days I'm more likely to get a

205
00:12:56,160 --> 00:12:58,679
Speaker 1: can of wine than a tetra pack of wine. If

206
00:12:58,720 --> 00:13:01,240
Speaker 1: I'm going to go for single it. But I feel

207
00:13:01,280 --> 00:13:03,280
Speaker 1: like the thing with the can, though, is you have

208
00:13:03,320 --> 00:13:05,440
Speaker 1: to wait for a loud moment to to pop it,

209
00:13:05,920 --> 00:13:11,200
Speaker 1: or at least and I'm not only talking about speaking

210
00:13:11,200 --> 00:13:14,240
Speaker 1: things into movie theaters. Um, just if I'm if I'm

211
00:13:14,280 --> 00:13:15,920
Speaker 1: going to be out and about and I'm like, what

212
00:13:16,000 --> 00:13:19,120
Speaker 1: would be nice during this time would be an alcoholic beverage.

213
00:13:20,040 --> 00:13:22,760
Speaker 1: Canned wine is high on my list also because canned

214
00:13:22,800 --> 00:13:27,280
Speaker 1: wine can kind of sparkling formats. Yes, truth, that is

215
00:13:27,320 --> 00:13:31,280
Speaker 1: truth at any rate, we do have some number well okay, okay,

216
00:13:31,600 --> 00:13:36,119
Speaker 1: I guess I guess nutrition, sure, what about the nutrition?

217
00:13:37,200 --> 00:13:43,319
Speaker 1: Drink responsibly? N wine is not a health food, I know,

218
00:13:43,640 --> 00:13:47,240
Speaker 1: so that that's debatable, Like a little bit is good,

219
00:13:48,160 --> 00:13:51,400
Speaker 1: a lot probably isn't good. I feel like I've said

220
00:13:51,440 --> 00:13:54,360
Speaker 1: my theory on here before, but I have a theory

221
00:13:54,480 --> 00:13:59,679
Speaker 1: that um scientists, and no shade on any scientists who

222
00:13:59,720 --> 00:14:02,239
Speaker 1: partic spade the studies. But I just see such conflicting

223
00:14:03,400 --> 00:14:07,640
Speaker 1: headlines about this um and I feel like there was

224
00:14:07,640 --> 00:14:10,040
Speaker 1: one in particular where it was like the best post

225
00:14:10,040 --> 00:14:12,000
Speaker 1: workout drink is a hoppy beer, and I was like,

226
00:14:12,040 --> 00:14:15,079
Speaker 1: you just want to drink beer after work? Out, don't you.

227
00:14:15,080 --> 00:14:21,400
Speaker 1: You're trying to prove that it's good. That's okay, but

228
00:14:21,680 --> 00:14:25,560
Speaker 1: I'm not sure why you'd be conducting this study that

229
00:14:25,680 --> 00:14:31,040
Speaker 1: it's a totally unbiased representation. Okay, Yeah, I see there

230
00:14:31,080 --> 00:14:34,120
Speaker 1: there is a wide range and I don't have the

231
00:14:34,280 --> 00:14:36,440
Speaker 1: specific research in front of me right now, but but

232
00:14:36,480 --> 00:14:39,160
Speaker 1: there's a wide range of research that does indicate that,

233
00:14:39,680 --> 00:14:44,560
Speaker 1: especially over the course of like a lifetime amount of time, um,

234
00:14:44,600 --> 00:14:48,640
Speaker 1: having like a glass of of of wine or similar

235
00:14:49,280 --> 00:14:52,800
Speaker 1: per day can can help just basically chill you out,

236
00:14:54,640 --> 00:14:57,640
Speaker 1: Just chill you out, just chill you out, and and

237
00:14:57,640 --> 00:14:59,440
Speaker 1: and therefore live a little bit longer and a little

238
00:14:59,480 --> 00:15:01,800
Speaker 1: bit healthier. Um. But you know, there's all kinds of

239
00:15:01,880 --> 00:15:05,680
Speaker 1: ups and downs, and you know, so sure drink responsibly.

240
00:15:05,880 --> 00:15:10,040
Speaker 1: Drink responsibly. And this brings us to numbers. Yes. One

241
00:15:10,080 --> 00:15:12,440
Speaker 1: of the big selling points of boxed wine is that

242
00:15:12,520 --> 00:15:17,160
Speaker 1: it is more ecologically friendly than bottled wine. So for

243
00:15:17,200 --> 00:15:20,400
Speaker 1: every seven fifty MILLI eaters, boxed wine produces about half

244
00:15:20,440 --> 00:15:25,000
Speaker 1: the CEO two emissions as compared to bottled by some accounts,

245
00:15:25,000 --> 00:15:29,880
Speaker 1: it produces less landfill waste, and it lasts longer up

246
00:15:29,920 --> 00:15:32,840
Speaker 1: to six weeks UM. The shipping and material costs are lower,

247
00:15:32,880 --> 00:15:35,440
Speaker 1: allowing for a lower price point. It's easier to transport,

248
00:15:35,440 --> 00:15:37,760
Speaker 1: which is a big part of it. Um that I

249
00:15:37,800 --> 00:15:41,920
Speaker 1: didn't necessarily put together, but yeah, yeah, because the containers

250
00:15:41,920 --> 00:15:45,680
Speaker 1: are so much um lighter in weight than um than

251
00:15:45,720 --> 00:15:48,400
Speaker 1: glass bottles. Numbers might be different now, but back in

252
00:15:48,440 --> 00:15:50,440
Speaker 1: two thousand and eight, the New York Times ran this

253
00:15:50,480 --> 00:15:53,920
Speaker 1: op ed that estimated that that first of all of

254
00:15:53,960 --> 00:15:56,640
Speaker 1: American wines are meant to be drunk within a year,

255
00:15:57,240 --> 00:16:01,560
Speaker 1: and that therefore switching to boy boxing those wines would

256
00:16:01,560 --> 00:16:04,880
Speaker 1: reduce greenhouse emissions by two million tons a year, roughly

257
00:16:05,360 --> 00:16:11,000
Speaker 1: the same as getting four hundred thousand cars off the road. Wow. Yeah.

258
00:16:11,760 --> 00:16:15,480
Speaker 1: In Australia, boxed wine sales or wine cask as they're

259
00:16:15,480 --> 00:16:18,960
Speaker 1: called down there, account for almost half of all wine sales,

260
00:16:19,000 --> 00:16:21,480
Speaker 1: and in the nineties that number was as high as

261
00:16:21,640 --> 00:16:27,000
Speaker 1: two thirds. Europe also enjoys their fair share of boxed wine,

262
00:16:27,000 --> 00:16:31,920
Speaker 1: including boxes offered by smaller producers. In Finland, Norway and Sweden,

263
00:16:32,080 --> 00:16:35,320
Speaker 1: boxed wine makes up over half of all wine sales,

264
00:16:36,160 --> 00:16:40,440
Speaker 1: but it is a different story in the US. For

265
00:16:40,560 --> 00:16:44,600
Speaker 1: a long time, boxed wine has not had a great

266
00:16:44,640 --> 00:16:48,520
Speaker 1: reputation here. I found what now to me at least

267
00:16:49,080 --> 00:16:52,760
Speaker 1: um feels like a hilarious article on Eater from two

268
00:16:52,800 --> 00:16:58,120
Speaker 1: thousand eleven called will boxed wine ever make it in America?

269
00:16:59,040 --> 00:17:01,440
Speaker 1: The answer is yes, Yes, I know, I know, I

270
00:17:01,480 --> 00:17:04,640
Speaker 1: know it's so funny to be but anyway, a part

271
00:17:04,640 --> 00:17:08,159
Speaker 1: of this is due to phronsia. I feel like I

272
00:17:08,200 --> 00:17:12,440
Speaker 1: say it's so fancy. I've always said it Franzia, but

273
00:17:12,480 --> 00:17:14,560
Speaker 1: I've never looked it up to be fair. Okay, I

274
00:17:14,560 --> 00:17:18,120
Speaker 1: think it's Francia and I'm just really making it into

275
00:17:18,119 --> 00:17:22,720
Speaker 1: a thing. Okay. So, Franzia is the world's best selling

276
00:17:23,080 --> 00:17:27,120
Speaker 1: table wine by volume as of two thousand eleven. Until recently,

277
00:17:27,240 --> 00:17:31,159
Speaker 1: there were only about thirty bucks wines easily available in

278
00:17:31,240 --> 00:17:37,640
Speaker 1: the United States. In Franzia did about three five million

279
00:17:37,720 --> 00:17:42,320
Speaker 1: dollars of sales in the US alone. Uh. But also,

280
00:17:43,000 --> 00:17:47,720
Speaker 1: boxed wine has long been associated with things like slap bag,

281
00:17:48,040 --> 00:17:51,040
Speaker 1: which is a drinking game that calls for pulling the

282
00:17:51,080 --> 00:17:54,000
Speaker 1: plastic bag out, slapping it and drinking as much as

283
00:17:54,080 --> 00:17:58,640
Speaker 1: you can. I've never heard of this, had you heard me? Nope? Nope,

284
00:17:58,640 --> 00:18:02,160
Speaker 1: but lots of articles mentioned Yeah, and I was talking

285
00:18:02,200 --> 00:18:04,919
Speaker 1: with one of our coworkers, and he was shocked that

286
00:18:05,000 --> 00:18:07,879
Speaker 1: I'd never heard of it, So I guess, I guess

287
00:18:07,880 --> 00:18:11,960
Speaker 1: it's not a thing. There you go. The quick adoption

288
00:18:12,000 --> 00:18:14,359
Speaker 1: in Europe of boxed wines is compared to the United

289
00:18:14,400 --> 00:18:17,159
Speaker 1: States is in part due to the history and prevalence

290
00:18:17,240 --> 00:18:22,040
Speaker 1: of house wines, which are simple, well made bulk wines.

291
00:18:23,240 --> 00:18:27,320
Speaker 1: But boxed wine in the United States and in general,

292
00:18:27,640 --> 00:18:32,959
Speaker 1: the popularity of it is on the rise. Yeah, specifically

293
00:18:33,720 --> 00:18:39,560
Speaker 1: during this pandemic um. The lockdown drove this huge increase

294
00:18:39,600 --> 00:18:42,639
Speaker 1: in boxed wine sales. The week of March seven in

295
00:18:42,680 --> 00:18:46,840
Speaker 1: the United States, boxed wine sales were up fift versus

296
00:18:46,920 --> 00:18:50,960
Speaker 1: that week the previous year. In Canada, March sales overall

297
00:18:51,160 --> 00:18:57,400
Speaker 1: we're up seventy seven versus March. Even in France there

298
00:18:57,480 --> 00:19:03,600
Speaker 1: was at uptick wow. I so I a lot of

299
00:19:03,680 --> 00:19:07,080
Speaker 1: us probably remember the last day before we started quarantine.

300
00:19:07,119 --> 00:19:10,639
Speaker 1: Mine was and I went to the Kroger next to

301
00:19:10,680 --> 00:19:12,520
Speaker 1: our office and I was going to get boxed wine

302
00:19:12,560 --> 00:19:18,360
Speaker 1: and there was none. Oh no, there was a run

303
00:19:18,440 --> 00:19:24,240
Speaker 1: on it in my grocery store too, yep. But but

304
00:19:24,320 --> 00:19:29,040
Speaker 1: aside from that, yes, in three lead wine box sales

305
00:19:29,160 --> 00:19:33,880
Speaker 1: jumped by four and twelve percent by volume. That same year,

306
00:19:34,400 --> 00:19:37,440
Speaker 1: the sale of premium box wines went up by seventy

307
00:19:37,560 --> 00:19:42,040
Speaker 1: five percent. Yeah. Each year of this decade, the boxed

308
00:19:42,080 --> 00:19:46,199
Speaker 1: wine sector has grown by at least twenty It's wild.

309
00:19:47,720 --> 00:19:51,440
Speaker 1: According to Michael Petrio of v R A c upscale

310
00:19:51,440 --> 00:19:54,280
Speaker 1: boxed wine after trying all sorts of tricks to convince

311
00:19:54,320 --> 00:19:57,159
Speaker 1: people box wine could be good here in the United States,

312
00:19:57,440 --> 00:20:00,760
Speaker 1: sales of his product went up by fift every year

313
00:20:01,400 --> 00:20:05,680
Speaker 1: after he introduced a rose in two thousand eight, which

314
00:20:05,680 --> 00:20:09,720
Speaker 1: I find really interesting. Power of the rose, y'all the rose.

315
00:20:11,400 --> 00:20:17,040
Speaker 1: Other companies have used actual wooden boxes for boxed wine. Yeah,

316
00:20:17,240 --> 00:20:19,879
Speaker 1: it's not like like an old growth oak or something

317
00:20:19,960 --> 00:20:23,440
Speaker 1: like that. It's it's you know, but it it lends

318
00:20:23,520 --> 00:20:27,359
Speaker 1: it in a little bit more of an air of respectability,

319
00:20:27,480 --> 00:20:35,400
Speaker 1: I suppose. Yes. Yes, Oh, speaking of respectability, Millennials, we

320
00:20:35,480 --> 00:20:39,760
Speaker 1: have in particular have adopted box wine, perhaps because we

321
00:20:39,960 --> 00:20:45,320
Speaker 1: don't have the ingrained prejudices against the boxed wine of

322
00:20:45,359 --> 00:20:49,760
Speaker 1: the eighties. Not so much, not as much yet. Yeah,

323
00:20:49,800 --> 00:20:53,480
Speaker 1: and we like wine. Market research report found that we

324
00:20:53,680 --> 00:21:00,000
Speaker 1: millennials accounted for fort of wine consumption that year. Yeah.

325
00:21:00,160 --> 00:21:04,480
Speaker 1: And study found that millennials drink wine every day of

326
00:21:04,520 --> 00:21:06,280
Speaker 1: the week or most days of the week, and that

327
00:21:06,359 --> 00:21:12,280
Speaker 1: they drink more than one sitting almost three glasses on average. Um.

328
00:21:12,359 --> 00:21:16,440
Speaker 1: Some people speculate this is also due to worse financial

329
00:21:16,480 --> 00:21:20,240
Speaker 1: prospects millennial's face. Not the drinking wine more per se,

330
00:21:20,280 --> 00:21:27,280
Speaker 1: but the Yeah, it is frequently less expensive, Yes, yes, indeed,

331
00:21:27,800 --> 00:21:31,920
Speaker 1: and it has a fascinating history. Oh my heck it does.

332
00:21:32,160 --> 00:21:33,760
Speaker 1: And we are going to get into it as soon

333
00:21:33,800 --> 00:21:35,399
Speaker 1: as we get back from a quick break for a

334
00:21:35,400 --> 00:21:46,800
Speaker 1: word from our sponsor, and we're back. Thank you, sponsor, Yes,

335
00:21:46,880 --> 00:21:49,840
Speaker 1: thank you. So I want to preface this one by saying,

336
00:21:50,440 --> 00:21:55,360
Speaker 1: when we were batting around this idea, I said, surely

337
00:21:55,440 --> 00:21:58,840
Speaker 1: this episode will be short because the history starts in

338
00:21:58,840 --> 00:22:05,240
Speaker 1: the nineteen sixties. Sure. Wrong, very wrong. Lots of things

339
00:22:05,240 --> 00:22:09,159
Speaker 1: have happened in the world of boxed wine. They they have,

340
00:22:09,320 --> 00:22:12,560
Speaker 1: and there is intrigue um, as we wanted at at

341
00:22:12,560 --> 00:22:14,880
Speaker 1: the top, um, and and this is this is one

342
00:22:14,880 --> 00:22:18,720
Speaker 1: of those that is like really mostly just Annie talking

343
00:22:19,440 --> 00:22:25,480
Speaker 1: um and uh so too, you know, both both you

344
00:22:25,600 --> 00:22:29,560
Speaker 1: listeners and to Annie like like you're welcome, like this,

345
00:22:30,359 --> 00:22:32,439
Speaker 1: I feel like this is a delightful rabbit hole that

346
00:22:32,480 --> 00:22:36,760
Speaker 1: you fell down. It absolutely was. I couldn't stop myself.

347
00:22:36,800 --> 00:22:44,800
Speaker 1: I felt like a detective, the most nerdy food podcasting detective. Okay,

348
00:22:44,840 --> 00:22:48,920
Speaker 1: so yes. The history of bag in box wine goes

349
00:22:48,920 --> 00:22:52,120
Speaker 1: back to Australia in the nineteen sixties, though okay. The

350
00:22:52,119 --> 00:22:56,119
Speaker 1: the innovation is thanks to an American inventor named William R.

351
00:22:56,240 --> 00:22:59,240
Speaker 1: Shoal in the nineteen forties. He came up with a

352
00:22:59,320 --> 00:23:03,040
Speaker 1: box that would provide structure to an air tight collapsible

353
00:23:03,119 --> 00:23:08,639
Speaker 1: plastic bladder with an also airtight built in spigott. This

354
00:23:08,760 --> 00:23:13,240
Speaker 1: allowed for easier stacking, transporting, and dispensing of liquid. But

355
00:23:13,640 --> 00:23:19,200
Speaker 1: Australian winemaker Thomas and Gov patented the cask wine or

356
00:23:19,240 --> 00:23:24,680
Speaker 1: bag in a box wine. According to Medium, the early

357
00:23:24,720 --> 00:23:27,520
Speaker 1: design was a bit tricky. Folks had to trim an

358
00:23:27,640 --> 00:23:30,919
Speaker 1: end of the bag, get their wine, fit it back

359
00:23:30,960 --> 00:23:35,480
Speaker 1: in the box, and clip the end. This reminds me

360
00:23:35,520 --> 00:23:37,600
Speaker 1: of when you get to the end of the box,

361
00:23:37,800 --> 00:23:40,480
Speaker 1: you know, and you're like, I'm a clipper, I take

362
00:23:40,520 --> 00:23:43,800
Speaker 1: the bag out, clip and edge, but most of my

363
00:23:43,840 --> 00:23:48,720
Speaker 1: friends just mess with it until it comes out of spigott. Yeah. Um,

364
00:23:48,760 --> 00:23:52,000
Speaker 1: it is scientifically you are correct, Danny, you should. You

365
00:23:52,000 --> 00:23:54,120
Speaker 1: should trim and and and an end of the bag,

366
00:23:54,160 --> 00:23:56,879
Speaker 1: and that will release the vacuum and release more of

367
00:23:56,920 --> 00:24:00,359
Speaker 1: the wine. But sometimes it's just so satisfying to mess with,

368
00:24:00,400 --> 00:24:04,439
Speaker 1: that's biggott. Yeah, you gotta you gotta way where you

369
00:24:04,440 --> 00:24:08,360
Speaker 1: want your satisfaction to come from. Yes, but at any rate, yes,

370
00:24:08,400 --> 00:24:11,679
Speaker 1: at any rate. Uh. Even though this early design was tricky,

371
00:24:12,000 --> 00:24:14,639
Speaker 1: it was cheaper than other wines and spirits, so people

372
00:24:14,760 --> 00:24:17,640
Speaker 1: really went for it. When box wine made the jump

373
00:24:17,680 --> 00:24:21,560
Speaker 1: to Europe, Europeans were skeptical at first. Um, we know

374
00:24:21,600 --> 00:24:24,159
Speaker 1: they're kind of protective of their wine. Um. And it

375
00:24:24,240 --> 00:24:26,879
Speaker 1: was believed only cheap and not so great tasting wines

376
00:24:26,920 --> 00:24:29,200
Speaker 1: went into bags. But it didn't take long for that

377
00:24:29,280 --> 00:24:34,639
Speaker 1: to change. But okay, let's go back to nine hundred

378
00:24:34,840 --> 00:24:39,000
Speaker 1: and talk about Franzyes specifically for a second. And the

379
00:24:39,119 --> 00:24:41,720
Speaker 1: Franzia and Gallo family is here behind some of our

380
00:24:41,800 --> 00:24:46,719
Speaker 1: most ubiquitous wines, from Andre to Charles Shaw, It's Barefoot

381
00:24:46,840 --> 00:24:51,520
Speaker 1: to Cupcake to so many more names that you would recognize. Absolutely, yeah, yes.

382
00:24:51,960 --> 00:24:55,160
Speaker 1: So in nineteen hundred, twenty one year old Teresa Carrera

383
00:24:55,440 --> 00:25:00,480
Speaker 1: accepted a marriage proposal intended for another woman. Uh up,

384
00:25:00,520 --> 00:25:04,120
Speaker 1: in part because it came with a transatlantic boat ticket.

385
00:25:05,119 --> 00:25:08,439
Speaker 1: This betrothal um was too new to California. Twenty nine

386
00:25:08,480 --> 00:25:12,240
Speaker 1: year old Giuseppe Franzia who sent the women. The woman

387
00:25:12,320 --> 00:25:14,200
Speaker 1: in Italy he hadn't mind to be his new wife.

388
00:25:14,480 --> 00:25:17,600
Speaker 1: An offer like please come, here's some money. Um, But

389
00:25:17,720 --> 00:25:20,479
Speaker 1: this woman thought the one hundred dollars for the journey

390
00:25:20,560 --> 00:25:23,399
Speaker 1: was not not enough money for her. Yeah. Yeah, so

391
00:25:23,440 --> 00:25:27,080
Speaker 1: she turned it down. She turned it down, but Teresa

392
00:25:27,400 --> 00:25:30,080
Speaker 1: was down. She was down for it. Uh, and she

393
00:25:30,240 --> 00:25:33,000
Speaker 1: stepped in to claim the offer. I'm still a little

394
00:25:33,040 --> 00:25:36,560
Speaker 1: hazy on if she just sort of showed up she

395
00:25:36,800 --> 00:25:40,440
Speaker 1: contacted him at all. Um. But anyway, they married three

396
00:25:40,520 --> 00:25:43,280
Speaker 1: days after she arrived um, something they had to bribe

397
00:25:43,280 --> 00:25:47,080
Speaker 1: a priest to accomplish. In six they bought a ranch

398
00:25:47,240 --> 00:25:51,520
Speaker 1: near San Francisco and started growing grapes. Legend goes that

399
00:25:51,600 --> 00:25:55,440
Speaker 1: Theresa was a powerhouse, working in the fields, helping build

400
00:25:55,440 --> 00:25:59,119
Speaker 1: the wineries, and by some stories, had one or more

401
00:25:59,640 --> 00:26:02,520
Speaker 1: of her eight children in the vineyards and got right

402
00:26:02,520 --> 00:26:08,480
Speaker 1: back to work. Oh my gosh, nah nah indeed. Um. Counterintuitively,

403
00:26:08,720 --> 00:26:12,880
Speaker 1: they ended up doing a really booming business during Prohibition.

404
00:26:13,800 --> 00:26:15,520
Speaker 1: Due to a rule that allowed for the selling of

405
00:26:15,560 --> 00:26:19,160
Speaker 1: grapes for private consumption of wine up to two hundred gallons,

406
00:26:20,080 --> 00:26:25,440
Speaker 1: they shipped a lot of grapes. A nineteen one survey

407
00:26:25,480 --> 00:26:30,960
Speaker 1: found that American wine consumption actually went up during Prohibition,

408
00:26:33,359 --> 00:26:35,640
Speaker 1: and a lot of these grapes went to the East

409
00:26:35,680 --> 00:26:38,920
Speaker 1: Coast and Chicago was a hub for shipping them, which

410
00:26:38,960 --> 00:26:41,960
Speaker 1: meant that a lot of grape sellers had to deal

411
00:26:42,320 --> 00:26:47,280
Speaker 1: with the gangster al Capone. I feel like he comes

412
00:26:47,400 --> 00:26:50,320
Speaker 1: up more than I ever would have imagined in a

413
00:26:50,440 --> 00:26:55,880
Speaker 1: food show. I love I love it, Yes, yes, So

414
00:26:56,080 --> 00:27:00,560
Speaker 1: once he received these perishable grapes, Capone would frequently Coher's

415
00:27:00,600 --> 00:27:02,760
Speaker 1: growers to lower their prices because others, why I said,

416
00:27:02,760 --> 00:27:06,040
Speaker 1: go bad, and then they wouldn't get anything for them.

417
00:27:06,119 --> 00:27:09,200
Speaker 1: These grapes then went to a network of winemakers under Campone,

418
00:27:09,200 --> 00:27:11,760
Speaker 1: who would turn them into a very sweet and like

419
00:27:12,119 --> 00:27:16,439
Speaker 1: discus thick red wine, which he rumored. Has it that

420
00:27:16,480 --> 00:27:18,359
Speaker 1: he always had a bottle on him. I don't know

421
00:27:18,400 --> 00:27:21,240
Speaker 1: about that, but that's how the sure he goes um.

422
00:27:21,400 --> 00:27:23,720
Speaker 1: Once prohibition came to an end, Teresa knew that they

423
00:27:23,760 --> 00:27:25,840
Speaker 1: had to adapt. They had to adapt their business. So

424
00:27:25,880 --> 00:27:29,720
Speaker 1: while her husband was away, she decided to mortgage the

425
00:27:29,800 --> 00:27:35,920
Speaker 1: ranch and launch the Franzia Brothers winery. And that wasn't all.

426
00:27:36,359 --> 00:27:39,240
Speaker 1: She also gave her son in law, Ernest Gallo, five

427
00:27:39,280 --> 00:27:45,719
Speaker 1: thousand dollars seed money so he could start his own winery. Okay, So,

428
00:27:45,760 --> 00:27:49,359
Speaker 1: stepping back a bit to Gallo was in pursuit of

429
00:27:49,400 --> 00:27:53,720
Speaker 1: Amelia Franzia, one of one of Teresa's daughters. Yeah, yes,

430
00:27:54,240 --> 00:27:58,960
Speaker 1: he might have and almost certainly probably did have ulterior motives,

431
00:27:59,000 --> 00:28:01,639
Speaker 1: because he'd express best anger that he had not been

432
00:28:01,720 --> 00:28:05,680
Speaker 1: made partner of his family's great growing and distribution business

433
00:28:05,720 --> 00:28:09,199
Speaker 1: like the Frenzias had done. Amelia and Gallo were married

434
00:28:09,320 --> 00:28:15,879
Speaker 1: in despite Amelia's father's reservations about him, and Amelia later lamented,

435
00:28:16,400 --> 00:28:19,080
Speaker 1: Ernest married me from my family's winery. When he couldn't

436
00:28:19,080 --> 00:28:23,560
Speaker 1: get that he put them out of business. Well yeah, oh,

437
00:28:23,720 --> 00:28:27,720
Speaker 1: so much intrigue is coming. Okay. By many accounts, Ernest

438
00:28:27,720 --> 00:28:31,560
Speaker 1: Gallo was tough, calculating, and manipulative. His father and uncle

439
00:28:31,640 --> 00:28:34,560
Speaker 1: took up residence in California and saw a business opportunity

440
00:28:34,600 --> 00:28:39,160
Speaker 1: for selling bulk sweetened homemade wine in saloons. So they

441
00:28:39,280 --> 00:28:43,080
Speaker 1: established the Gallo Wine Company in nineteen o six. They

442
00:28:43,120 --> 00:28:46,520
Speaker 1: were both after this pair of sisters, the Bianco's, whose

443
00:28:46,520 --> 00:28:51,640
Speaker 1: parents just so happened to own a winery just so happened. Yes,

444
00:28:54,520 --> 00:28:59,880
Speaker 1: Ernest his father Joe married Susie Bianco in and her

445
00:29:00,040 --> 00:29:03,920
Speaker 1: father also did not approve of this. By the way, Um,

446
00:29:04,040 --> 00:29:07,840
Speaker 1: Joe's brother Mike married Cecilia Bianco a year later. Um,

447
00:29:07,920 --> 00:29:12,040
Speaker 1: And Joe was not a good husband or a good person.

448
00:29:12,640 --> 00:29:15,600
Speaker 1: He was really terrible. He abused Susie even when she

449
00:29:15,720 --> 00:29:19,240
Speaker 1: was pregnant with Earnest, and he was also verbally abusive.

450
00:29:20,400 --> 00:29:22,120
Speaker 1: She tried to divorce from Joe, but it didn't go

451
00:29:22,200 --> 00:29:25,320
Speaker 1: through and they had two more children, two more sons.

452
00:29:26,240 --> 00:29:30,680
Speaker 1: Anticipating prohibition, Joe sold their wine distribution business and swapped

453
00:29:30,680 --> 00:29:34,040
Speaker 1: it out for grape growing. But he wasn't good at it.

454
00:29:34,040 --> 00:29:37,040
Speaker 1: He wasn't good at growing grapes, and uh, he worked

455
00:29:37,040 --> 00:29:41,520
Speaker 1: and abused his children in the fields. So on the

456
00:29:41,560 --> 00:29:44,400
Speaker 1: side with his brother he had they had this bootlegging gig.

457
00:29:44,920 --> 00:29:47,320
Speaker 1: They were rated once, but Mike, his brother, turned over

458
00:29:47,440 --> 00:29:51,600
Speaker 1: dozens of cops that had accepted bribes, so he had

459
00:29:51,640 --> 00:29:54,440
Speaker 1: these connections in the police Department, and they let off

460
00:29:54,480 --> 00:29:59,440
Speaker 1: the hook. I know. Some described Mike as the West

461
00:29:59,480 --> 00:30:05,480
Speaker 1: Coast a equivalent of al Capone. Meanwhile, Joe solidified a

462
00:30:05,520 --> 00:30:08,920
Speaker 1: reputation of producing a good quality wine, which two of

463
00:30:08,960 --> 00:30:15,480
Speaker 1: his three children testified was not produced illegally. Uh yeah

464
00:30:15,600 --> 00:30:19,080
Speaker 1: when but when the third said otherwise, they sued him

465
00:30:19,240 --> 00:30:24,960
Speaker 1: for trademark infringement uh and more o counitive trademark infringement,

466
00:30:25,080 --> 00:30:29,120
Speaker 1: suing I love him, oh my gosh um. Ernest sometimes

467
00:30:29,160 --> 00:30:32,120
Speaker 1: went to Chicago to sell grapes, and he really made

468
00:30:32,200 --> 00:30:37,880
Speaker 1: himself integral into the business. However, his father didn't appreciate

469
00:30:37,960 --> 00:30:41,959
Speaker 1: his efforts, and all of this festering resentment and rage

470
00:30:42,320 --> 00:30:48,120
Speaker 1: culminated in nine. A heated argument between the father and

471
00:30:48,160 --> 00:30:51,600
Speaker 1: the two older sons, including Ernest, resulted in Joe threatening

472
00:30:51,640 --> 00:30:54,160
Speaker 1: to kill his wife when she tried to moderate, and

473
00:30:54,200 --> 00:30:58,720
Speaker 1: the two older sons fleeing the farm. Who yeah. At

474
00:30:58,760 --> 00:31:01,720
Speaker 1: the same time, parts of the volt Said Act were

475
00:31:01,800 --> 00:31:05,080
Speaker 1: overruled in nine, allowing for grape growers to sell quote

476
00:31:05,080 --> 00:31:08,560
Speaker 1: grape juice concentrate, in part due to the lobbying of

477
00:31:08,640 --> 00:31:14,200
Speaker 1: California grape growers. The Chicago mob did not like this,

478
00:31:14,280 --> 00:31:19,880
Speaker 1: though no no capone was used to controlling the grapes. Um.

479
00:31:20,000 --> 00:31:24,560
Speaker 1: In retaliation, some growers received death threats from him, and

480
00:31:24,600 --> 00:31:28,400
Speaker 1: this reached such a boiling point that the FBI had

481
00:31:28,440 --> 00:31:32,320
Speaker 1: to step in and started interviewing grape growers and shippers,

482
00:31:32,360 --> 00:31:37,200
Speaker 1: including Joe Gallo. Several raids came Mike's way, and Joe

483
00:31:37,200 --> 00:31:41,080
Speaker 1: and Susie moved near Modesto in trusting their oldest two

484
00:31:41,080 --> 00:31:46,040
Speaker 1: sons to care for their youngest son and Uh. In three,

485
00:31:46,560 --> 00:31:50,200
Speaker 1: a farm hand discovered Susie dead a bullet to the

486
00:31:50,280 --> 00:31:53,000
Speaker 1: back of her head. Um. It was widely reported she

487
00:31:53,160 --> 00:31:58,760
Speaker 1: died feeding the hogs. Yeah, Joe was dead to the

488
00:31:58,800 --> 00:32:03,800
Speaker 1: official theory was that he'd killed himself, but conspiracy theories

489
00:32:03,800 --> 00:32:09,360
Speaker 1: and speculation ran rampant. Um like pointing out why they moved,

490
00:32:09,480 --> 00:32:13,280
Speaker 1: and some people said it sounded like they're going underground um,

491
00:32:13,320 --> 00:32:17,600
Speaker 1: pointing to death threats, the connection to Mike's large bootlegging business.

492
00:32:17,880 --> 00:32:24,000
Speaker 1: They had, the seeming sudden move, some suspicious fingerprint analysis,

493
00:32:24,040 --> 00:32:29,440
Speaker 1: the shooting of the family dogs, oh what yeah, yeah,

494
00:32:29,480 --> 00:32:31,880
Speaker 1: and behavior the day before just didn't match up, like

495
00:32:31,920 --> 00:32:37,400
Speaker 1: they paid their taxes or something like just kind of odd. Um.

496
00:32:37,560 --> 00:32:40,959
Speaker 1: So Okay. Following this, Ernest and Julio, the two oldest

497
00:32:40,960 --> 00:32:44,080
Speaker 1: Gallows Suns, founded I and J. Gallo Winery, and their

498
00:32:44,120 --> 00:32:47,080
Speaker 1: specialty was cheap wine that appealed to middle and lower

499
00:32:47,120 --> 00:32:50,560
Speaker 1: class folks. One of Ernest's favorite lines was that he

500
00:32:50,640 --> 00:32:53,480
Speaker 1: wanted their wine to be like quote, the Campbell Soup

501
00:32:53,560 --> 00:32:57,040
Speaker 1: Company of the wine industry. He was a big believer

502
00:32:57,160 --> 00:33:01,800
Speaker 1: that people actually didn't want like nice fans wine. Huh yeah,

503
00:33:01,920 --> 00:33:05,320
Speaker 1: all right, they just wanted one. Yeah, yeah. Sure. To

504
00:33:05,440 --> 00:33:07,920
Speaker 1: that end, the brothers figured out how to remove the

505
00:33:07,960 --> 00:33:11,840
Speaker 1: taste of tannins. Sometime after World War Two. To get

506
00:33:11,960 --> 00:33:15,040
Speaker 1: rid of the woody taste that they believed most Americans

507
00:33:15,040 --> 00:33:18,479
Speaker 1: actually didn't like, they switched out barrels for tanks native steel.

508
00:33:19,520 --> 00:33:21,920
Speaker 1: Their product appeared in a spread on wine in the

509
00:33:22,920 --> 00:33:29,320
Speaker 1: issue of Life magazine, with women stockings removed and skirts lifted,

510
00:33:29,440 --> 00:33:34,800
Speaker 1: frolicking stomping on the grapes as men looked longingly on. Okay,

511
00:33:34,800 --> 00:33:36,440
Speaker 1: but now we have to talk about cool lad again.

512
00:33:36,960 --> 00:33:42,160
Speaker 1: Oh okay, alright, pivot Because in the nineteen fifties, company

513
00:33:42,240 --> 00:33:44,840
Speaker 1: salesman made note that in liquor stores and inner city

514
00:33:44,840 --> 00:33:49,640
Speaker 1: black communities, wine port was being sold alongside lemon juice

515
00:33:49,800 --> 00:33:53,000
Speaker 1: or lemon kool aid packets to cut the sweetness of it.

516
00:33:53,880 --> 00:33:58,520
Speaker 1: From this, Gallo got the idea for alcohol lemon flavored

517
00:33:58,520 --> 00:34:05,240
Speaker 1: wine blend. He dubbed it Thunderbird, and people loved it.

518
00:34:06,360 --> 00:34:11,640
Speaker 1: Thirty two million gallons were being made by seven. The

519
00:34:11,719 --> 00:34:16,280
Speaker 1: jingle went lustie, what's the word Thunderbird? What's the price?

520
00:34:16,600 --> 00:34:22,200
Speaker 1: Three bits twice, and they reportedly pulled some really shady

521
00:34:22,239 --> 00:34:26,200
Speaker 1: stunts like leaving empty bottles and homeless areas to quote

522
00:34:26,239 --> 00:34:31,919
Speaker 1: increase brand awareness. Oh what yeah yeah, And in part

523
00:34:31,960 --> 00:34:35,759
Speaker 1: because of this, it got a really bad reputation. There

524
00:34:35,800 --> 00:34:37,760
Speaker 1: was even a call to limit the sale and drinking

525
00:34:37,760 --> 00:34:42,319
Speaker 1: of Thunderbird to curtail street drinking and drunkenness. So they

526
00:34:42,320 --> 00:34:44,880
Speaker 1: did pull out of certain markets in response, but really

527
00:34:44,960 --> 00:34:48,640
Speaker 1: just in void avoided engaging in any dialogue about it.

528
00:34:50,040 --> 00:34:54,959
Speaker 1: Because of their increasingly sour reputation. The two older Galler

529
00:34:55,040 --> 00:34:57,759
Speaker 1: brothers suited their younger brother, who had a cheese under

530
00:34:57,800 --> 00:35:03,080
Speaker 1: the name Joseph Gallow Cheese six. The dispute over the

531
00:35:03,160 --> 00:35:06,040
Speaker 1: use of the Gallo name. Uh that's what it was over,

532
00:35:06,160 --> 00:35:11,880
Speaker 1: but Joseph countersued, claiming he'd been denied his inheritance in

533
00:35:11,960 --> 00:35:14,880
Speaker 1: the winery. Oh and so therefore he deserved to be

534
00:35:14,920 --> 00:35:18,640
Speaker 1: able to use the family name. Right. Sure. The case

535
00:35:18,719 --> 00:35:21,759
Speaker 1: was all the way to the US Court of Appeals,

536
00:35:21,800 --> 00:35:28,600
Speaker 1: where Joseph ultimately lost. Yeah. Okay, So, according to former

537
00:35:28,680 --> 00:35:33,800
Speaker 1: CEO of the Wine Group, Arthur chucka In, Teresa provided

538
00:35:33,800 --> 00:35:37,000
Speaker 1: the seed money for Gallo, which probably does the wine

539
00:35:37,000 --> 00:35:39,920
Speaker 1: business in the US, for our company, which does about

540
00:35:40,280 --> 00:35:43,280
Speaker 1: of the wine business in the US. And then her grandsons, Yes, grandsons,

541
00:35:43,280 --> 00:35:45,799
Speaker 1: Fred and Joe and John started the Bronco Winery, which

542
00:35:45,840 --> 00:35:48,160
Speaker 1: probably does another five percent of the business in the US.

543
00:35:48,400 --> 00:35:51,440
Speaker 1: She's responsible for more than half of the wine business

544
00:35:51,440 --> 00:36:00,000
Speaker 1: in the United States. Yeah, Teresa, Yeah. Um. So next

545
00:36:00,160 --> 00:36:03,759
Speaker 1: time you get one of those wines, um, one of

546
00:36:03,760 --> 00:36:09,319
Speaker 1: those many many wines, you'll know Franz. Yeah, yeah, you know,

547
00:36:10,239 --> 00:36:13,719
Speaker 1: say it. Say it's Say its cheer to Teresa, Say

548
00:36:13,760 --> 00:36:19,800
Speaker 1: it's cheers. Teries who took up another a marriage proposal,

549
00:36:19,880 --> 00:36:24,600
Speaker 1: met for another woman, and made the lists a whole business,

550
00:36:25,320 --> 00:36:31,040
Speaker 1: made made an empire. Yes you did. Um. Anyway, Congress

551
00:36:31,040 --> 00:36:34,879
Speaker 1: standardized at the seven millionader glass bottle in nineteen seventy nine.

552
00:36:34,880 --> 00:36:37,839
Speaker 1: I feel like We've talked about that before, because that's

553
00:36:37,880 --> 00:36:41,279
Speaker 1: something I'd never really considered about, that, the pain of

554
00:36:41,320 --> 00:36:47,280
Speaker 1: having different standardized bottle size. YEA. During the nineteen eighties

555
00:36:48,200 --> 00:36:52,000
Speaker 1: the eighties, boxed wine grew in popularity in the United States,

556
00:36:52,080 --> 00:36:55,120
Speaker 1: and this was a time when convenience and food and

557
00:36:55,200 --> 00:36:58,839
Speaker 1: drink was all the rage, and Franzia led the way

558
00:36:59,000 --> 00:37:03,359
Speaker 1: in terms of boxed wines. Because of that, box wine

559
00:37:03,400 --> 00:37:07,040
Speaker 1: was associated with low quality, watered down wine, just as

560
00:37:07,120 --> 00:37:09,720
Speaker 1: many of the sweet Neon cocktail mixers of the eighties

561
00:37:09,719 --> 00:37:12,799
Speaker 1: were um and and we still Lauren and I talked

562
00:37:12,800 --> 00:37:15,120
Speaker 1: about that all the time, the dark time of the eighties,

563
00:37:15,120 --> 00:37:19,200
Speaker 1: the dark Yes, yes, I feel like this came up

564
00:37:19,200 --> 00:37:22,719
Speaker 1: in our New Orleans episode, one of the ones we

565
00:37:22,800 --> 00:37:26,680
Speaker 1: did with the cocktail bar and the white zinfandel, which

566
00:37:26,719 --> 00:37:31,200
Speaker 1: was a popular flavor of Franzia during the eighties, which

567
00:37:31,239 --> 00:37:33,120
Speaker 1: just makes me laugh at people have this memory of

568
00:37:33,440 --> 00:37:35,560
Speaker 1: I think red blush is one of them. Red sunset

569
00:37:35,560 --> 00:37:40,480
Speaker 1: blush and the white zinfandel Fransia. Yeah, just just so

570
00:37:40,640 --> 00:37:45,319
Speaker 1: just a little bit sweeter, very pink um and not

571
00:37:46,400 --> 00:37:52,320
Speaker 1: great but available in bulk, but available in um and

572
00:37:52,800 --> 00:37:55,359
Speaker 1: I think a part of all of this is too. Yeah,

573
00:37:55,360 --> 00:37:59,520
Speaker 1: the confusion around aging of wine and the assumption that

574
00:37:59,520 --> 00:38:01,680
Speaker 1: that's all we is better, which, as you said, Lauren,

575
00:38:02,520 --> 00:38:07,200
Speaker 1: not not usually true. Uh. And just in terms of

576
00:38:07,280 --> 00:38:11,759
Speaker 1: the association with wine, I feel like as it's a

577
00:38:11,800 --> 00:38:17,280
Speaker 1: refined experience versus other alcohols. Yeah, yeah, it's a ritual.

578
00:38:17,360 --> 00:38:20,520
Speaker 1: You uncork the bottle, you decant it, you pour it

579
00:38:20,520 --> 00:38:23,680
Speaker 1: into a specific lash, you swirl it, you observe the legs,

580
00:38:23,760 --> 00:38:26,439
Speaker 1: you sniff it, and you take a taste, you hold

581
00:38:26,440 --> 00:38:28,520
Speaker 1: it on your tongue. Obviously not all of us do this,

582
00:38:29,320 --> 00:38:32,400
Speaker 1: but you know, there's just sort of it has this

583
00:38:32,520 --> 00:38:37,520
Speaker 1: association I feel like as a more refined thing. Not

584
00:38:37,680 --> 00:38:42,280
Speaker 1: all wines either, but but but yeah, yeah, the the

585
00:38:42,280 --> 00:38:45,840
Speaker 1: the idea that that is the ideal of consuming a

586
00:38:45,880 --> 00:38:48,919
Speaker 1: wine is to have that ritual. Yeah. And I think

587
00:38:48,920 --> 00:38:53,880
Speaker 1: there's definitely some lingering classism hung up in here. I've

588
00:38:53,920 --> 00:38:58,399
Speaker 1: I've had friends make fun of my box wine while

589
00:38:58,480 --> 00:39:03,520
Speaker 1: drinking at some sophisticated bottled wine and no judgment, no judgment.

590
00:39:03,600 --> 00:39:11,399
Speaker 1: But I think there's just a disconnect there. Yeah, yeah,

591
00:39:10,440 --> 00:39:14,719
Speaker 1: m one a one. Megan Kaminsky, writing for The Atlantic,

592
00:39:16,640 --> 00:39:20,480
Speaker 1: opened opened her article Leslie she said, after a long

593
00:39:20,560 --> 00:39:23,239
Speaker 1: day of work, filled with meetings and too many emails.

594
00:39:23,440 --> 00:39:25,960
Speaker 1: There are few things I look forward to as much

595
00:39:26,000 --> 00:39:28,160
Speaker 1: as the glass of wine that awaits me at home.

596
00:39:28,920 --> 00:39:31,439
Speaker 1: That evening beverage signals the end of a day's work,

597
00:39:31,480 --> 00:39:34,600
Speaker 1: accompanying my favorite songs on the stereo, and the preparation

598
00:39:34,640 --> 00:39:37,640
Speaker 1: of dinner. With the gentle pressure of my finger on

599
00:39:37,640 --> 00:39:40,800
Speaker 1: the rubber's pigot, the cardboard box on the kitchen counter

600
00:39:41,040 --> 00:39:44,759
Speaker 1: steadily fills a glass with Peanot noir. Wine pours out,

601
00:39:45,040 --> 00:39:48,040
Speaker 1: splashing around the bottom of the bowl. The plastic bag

602
00:39:48,080 --> 00:39:55,520
Speaker 1: inside the box contracts a gentle unwinding a daily routine. Beautiful, poetic.

603
00:39:56,080 --> 00:39:59,759
Speaker 1: It can be just as poetic it can be. I

604
00:40:00,040 --> 00:40:03,799
Speaker 1: did lall when I got to the gentle pressure of

605
00:40:03,840 --> 00:40:05,719
Speaker 1: my finger on the rubber's picket, like I knew what

606
00:40:05,800 --> 00:40:11,520
Speaker 1: was coming. But it's it's quite funny. It's an excellent line. Um.

607
00:40:11,560 --> 00:40:14,600
Speaker 1: It wasn't until the two thousands that American wine producers

608
00:40:14,600 --> 00:40:19,920
Speaker 1: were willing to experiment with higher quality boxed wines, and

609
00:40:20,040 --> 00:40:22,840
Speaker 1: one of the limitations here is access to the filling

610
00:40:22,880 --> 00:40:26,320
Speaker 1: machinery which many wineries in the United States that could

611
00:40:26,360 --> 00:40:31,200
Speaker 1: produce higher quality boxed wine don't have access to. Yeah,

612
00:40:31,640 --> 00:40:34,160
Speaker 1: kind of unrelated, but I did want to include that.

613
00:40:34,239 --> 00:40:37,520
Speaker 1: In two thousand one, New Zealand winemakers launched the New

614
00:40:37,600 --> 00:40:43,240
Speaker 1: Zealand screw Cap Initiative because they were sick of corks um.

615
00:40:43,280 --> 00:40:47,840
Speaker 1: They met so much resistance, but turns out screw caps

616
00:40:47,880 --> 00:40:51,240
Speaker 1: actually reduced the risk of spoilage due to cork, and

617
00:40:51,400 --> 00:40:54,960
Speaker 1: they're cheaper to produce and you know, easier to open. Um.

618
00:40:55,040 --> 00:40:58,840
Speaker 1: These days they make up about table wine tops, the

619
00:40:58,880 --> 00:41:02,279
Speaker 1: tops of table wine, and I I love the good

620
00:41:02,280 --> 00:41:04,200
Speaker 1: popping of the cork, but a screw cap can be

621
00:41:04,280 --> 00:41:08,120
Speaker 1: mighty nice, especially if you don't have a corkscrew. Oh right,

622
00:41:08,400 --> 00:41:10,400
Speaker 1: Oh that's the saddest thing if, like, you have a

623
00:41:10,400 --> 00:41:12,560
Speaker 1: bottle of wine that you're excited about and you realize

624
00:41:12,600 --> 00:41:15,239
Speaker 1: suddenly that you do not possess a quark screw upon

625
00:41:15,239 --> 00:41:17,560
Speaker 1: your person. And I know that there's ways of getting

626
00:41:17,560 --> 00:41:22,040
Speaker 1: around this. I've done the hair brush method before. Oh gosh,

627
00:41:22,640 --> 00:41:27,960
Speaker 1: it was um. But I think the reason that came

628
00:41:28,040 --> 00:41:30,480
Speaker 1: up in several of these articles about box wine is saying,

629
00:41:30,560 --> 00:41:33,799
Speaker 1: like people were so against that for a while, but

630
00:41:34,880 --> 00:41:37,960
Speaker 1: we have moved in that direction and box wine going

631
00:41:38,000 --> 00:41:40,719
Speaker 1: that way as well. Yeah, yeah, I'm a I'm a

632
00:41:40,800 --> 00:41:43,680
Speaker 1: huge proponent of screw caps on on wine. It really,

633
00:41:43,719 --> 00:41:46,920
Speaker 1: I mean, I mean, cork is is pretty dependable as

634
00:41:46,960 --> 00:41:49,800
Speaker 1: long as you store a bottle of wine properly. Um.

635
00:41:49,880 --> 00:41:53,719
Speaker 1: But it helps, especially if you're if you're keeping it

636
00:41:53,719 --> 00:41:56,160
Speaker 1: around for more than a year or something like that,

637
00:41:56,239 --> 00:41:57,759
Speaker 1: stored on its side, so it gets a little bit

638
00:41:57,800 --> 00:42:01,000
Speaker 1: of that moisture from the from the wine. But but yeah,

639
00:42:01,000 --> 00:42:03,960
Speaker 1: why not screw cap Why not screw It's fine, It's

640
00:42:04,000 --> 00:42:10,279
Speaker 1: fine fine. Oh. Anyway, back to Ernest Galla for a second.

641
00:42:10,360 --> 00:42:12,520
Speaker 1: He died in two thousand and seven and at the

642
00:42:12,560 --> 00:42:21,400
Speaker 1: time his estimated worth was one point two billion dollars yes. Um.

643
00:42:21,640 --> 00:42:24,960
Speaker 1: During the recession of the odds, kind of right around

644
00:42:24,960 --> 00:42:28,200
Speaker 1: that time, boxed wine sales saw a surge in the

645
00:42:28,280 --> 00:42:32,680
Speaker 1: United States, UM, particularly the the then popular five leader

646
00:42:33,320 --> 00:42:36,480
Speaker 1: size UM the equivalent of like six and two thirds

647
00:42:36,680 --> 00:42:41,080
Speaker 1: bottles UM, though by eleven the now popular three leader

648
00:42:41,400 --> 00:42:43,600
Speaker 1: like three and a half bottle size had had started

649
00:42:43,600 --> 00:42:46,040
Speaker 1: gating popularity. Or is that no, it's four bottles? Yeah,

650
00:42:46,040 --> 00:42:50,880
Speaker 1: there you go. Yes. Uh. A boutique in Paris called

651
00:42:51,000 --> 00:42:54,759
Speaker 1: Bibo Vino became the first wine bar to offer exclusively

652
00:42:54,840 --> 00:42:59,440
Speaker 1: back in boxed wine. Uh yeah. Nowadays they have twenty

653
00:42:59,600 --> 00:43:03,120
Speaker 1: Okay shans around the country with eyes on opening locations

654
00:43:03,120 --> 00:43:06,719
Speaker 1: around the world. Um and and b I b uh

655
00:43:07,200 --> 00:43:11,560
Speaker 1: bib is frequently used in the industry to bag in box.

656
00:43:11,719 --> 00:43:14,640
Speaker 1: Yeah there we go. Yes, yes, it's just the u

657
00:43:14,719 --> 00:43:17,000
Speaker 1: K is. A month long pop up B I B

658
00:43:17,200 --> 00:43:21,400
Speaker 1: tap room followed suit in t and a permanent location

659
00:43:21,440 --> 00:43:25,720
Speaker 1: called wine O b I B was set to follow.

660
00:43:25,800 --> 00:43:28,920
Speaker 1: I don't know if that ever happens, but that's what

661
00:43:29,000 --> 00:43:32,399
Speaker 1: their plans were at the time. Archer Ruse a it's

662
00:43:32,400 --> 00:43:38,560
Speaker 1: after Roosevelt, so rose uh and Upscale Ruse an upscale

663
00:43:38,640 --> 00:43:41,480
Speaker 1: box wine company made that made a lot of waves.

664
00:43:41,560 --> 00:43:44,359
Speaker 1: Launched in the US that same year. I saw that

665
00:43:44,440 --> 00:43:48,640
Speaker 1: year Amazon began selling boxed wine in the UK and

666
00:43:48,760 --> 00:43:53,120
Speaker 1: sales rose uh two percent year over year for the

667
00:43:53,160 --> 00:43:55,960
Speaker 1: next few years. You can get boxed wine on an

668
00:43:55,960 --> 00:44:04,360
Speaker 1: episode in the UK. Yep, the jealousy is real. I know,

669
00:44:05,080 --> 00:44:10,239
Speaker 1: I know, Okay, and he's just dealing with that. Yeah yeah,

670
00:44:10,280 --> 00:44:14,520
Speaker 1: I had to take a moment um. Also, several big,

671
00:44:14,880 --> 00:44:18,000
Speaker 1: big brands of wine faced a lawsuit over high levels

672
00:44:18,040 --> 00:44:21,799
Speaker 1: of arsenic in their products. Brands like Sutter Home, Francia,

673
00:44:21,960 --> 00:44:23,880
Speaker 1: and Charles Shaw to name a few. There were a

674
00:44:23,880 --> 00:44:26,719
Speaker 1: bunch of them. However, the lawsuit was dismissed and it

675
00:44:26,760 --> 00:44:29,239
Speaker 1: was determined you'd have to be drinking a lot of

676
00:44:29,280 --> 00:44:32,480
Speaker 1: boxed wine specifically to suffer any ill effects. And on

677
00:44:32,560 --> 00:44:35,360
Speaker 1: top of that, if you were drinking that much box wine,

678
00:44:35,760 --> 00:44:43,280
Speaker 1: you probably had other issues that were more present. Yeah. Yes, um,

679
00:44:43,360 --> 00:44:47,840
Speaker 1: and this actually happened to me. Uh. I was having

680
00:44:48,280 --> 00:44:52,760
Speaker 1: a private conversation with my mom inside of a shop

681
00:44:52,920 --> 00:44:56,840
Speaker 1: in our small town in Georgia, and it was a

682
00:44:56,880 --> 00:44:59,160
Speaker 1: wine shop, and I was just telling my mom like, oh,

683
00:44:59,160 --> 00:45:02,959
Speaker 1: I've gotten into box swine, and the purveyor they're immediately

684
00:45:03,000 --> 00:45:06,920
Speaker 1: pass I mean he was like arsenic. You know, there's arsenic.

685
00:45:06,960 --> 00:45:10,759
Speaker 1: And I was like, oh my god, my mom's looking

686
00:45:10,800 --> 00:45:16,280
Speaker 1: at me in horror. Uh. People people around that area

687
00:45:16,360 --> 00:45:18,000
Speaker 1: that that is up in the up in the wine

688
00:45:18,040 --> 00:45:21,120
Speaker 1: hills of Georgia. And yes, we do have wine hills

689
00:45:21,200 --> 00:45:24,040
Speaker 1: here in Georgia. And if you have not heard of

690
00:45:24,120 --> 00:45:26,560
Speaker 1: say it on the show before, Yes, the slogan of

691
00:45:26,560 --> 00:45:29,600
Speaker 1: the area is there's wine in them their hills. Um,

692
00:45:29,680 --> 00:45:34,080
Speaker 1: but but but but yeah, they do take wine very seriously,

693
00:45:34,200 --> 00:45:39,280
Speaker 1: and I can see them being yes, just yeah, just shocked, shocked.

694
00:45:39,800 --> 00:45:43,360
Speaker 1: Pearl clutching Lee shocked that the idea of you drinking

695
00:45:43,360 --> 00:45:47,200
Speaker 1: box wine silly millennial. I do think it's a very

696
00:45:47,320 --> 00:45:52,400
Speaker 1: big divide because even when I back in yielden days,

697
00:45:52,440 --> 00:45:55,160
Speaker 1: when I went to that Chinese restaurant to get free

698
00:45:55,360 --> 00:46:00,080
Speaker 1: francia with my food, I didn't have the association with

699
00:46:00,160 --> 00:46:03,400
Speaker 1: boxed wine is sort of, uh, something you should avoid

700
00:46:03,520 --> 00:46:07,319
Speaker 1: that was lower class or wasn't good. Um m hmm.

701
00:46:07,920 --> 00:46:12,399
Speaker 1: I thought francy and specifically maybe it was cheap. But

702
00:46:12,880 --> 00:46:16,080
Speaker 1: I've never had the association with box wine in that way,

703
00:46:16,120 --> 00:46:19,279
Speaker 1: and it's always to me been more about convenience. Huh.

704
00:46:19,719 --> 00:46:23,640
Speaker 1: I'm I'm I'm just just a few years older than you,

705
00:46:23,680 --> 00:46:26,920
Speaker 1: and I do have that association with box wine being

706
00:46:27,360 --> 00:46:33,680
Speaker 1: bad um and and you know and necessarily being just

707
00:46:33,760 --> 00:46:38,759
Speaker 1: like white zinfandel all the way down right. Um. But

708
00:46:38,760 --> 00:46:41,840
Speaker 1: but but that that being said, like like once, yeah,

709
00:46:41,920 --> 00:46:44,440
Speaker 1: like that they're they're they're making and there are like

710
00:46:44,480 --> 00:46:47,320
Speaker 1: I've had boxes of wine that have not been great. Um,

711
00:46:47,680 --> 00:46:49,400
Speaker 1: I've been like, wow, I'm going to save this for

712
00:46:49,480 --> 00:46:53,799
Speaker 1: cooking because I'm not drinking anymore or not without like

713
00:46:53,920 --> 00:46:58,000
Speaker 1: ice and maybe like bitters and like something to make

714
00:46:58,040 --> 00:47:02,440
Speaker 1: it okay, uh and but but no, but no, I've

715
00:47:02,400 --> 00:47:06,000
Speaker 1: I've had plenty of just fine boxed line too. So yeah,

716
00:47:06,160 --> 00:47:08,239
Speaker 1: and I would love to one day sample one of

717
00:47:08,280 --> 00:47:13,719
Speaker 1: thieves a fancier. Yes, oh, we should get some for

718
00:47:13,800 --> 00:47:16,880
Speaker 1: socially distanced hang out. We should. We'll get our oysters.

719
00:47:19,160 --> 00:47:22,239
Speaker 1: Just sounds like the best time. I love it. Yeah,

720
00:47:22,360 --> 00:47:25,440
Speaker 1: let's do it. Yes, Okay, I feel like that's what

721
00:47:25,480 --> 00:47:29,240
Speaker 1: we have to say about boxed Wine today. It is. Um.

722
00:47:29,320 --> 00:47:32,120
Speaker 1: We do have some listener mail for you, though, but

723
00:47:32,520 --> 00:47:34,520
Speaker 1: first we're going to take one more quick break for

724
00:47:34,520 --> 00:47:46,160
Speaker 1: a word from our sponsor, and we're back. Thank you, sponsor, Yes,

725
00:47:46,239 --> 00:47:53,719
Speaker 1: thank you, And we're back with no. Okay, so I

726
00:47:53,800 --> 00:47:56,359
Speaker 1: really failed at that. But I've had the song red

727
00:47:56,400 --> 00:47:58,880
Speaker 1: Red Wine stuck in my head ever since we started

728
00:47:58,880 --> 00:48:04,560
Speaker 1: doing this. And I have such a delightful um character

729
00:48:05,040 --> 00:48:07,200
Speaker 1: for you to meet in our D and D campaign,

730
00:48:07,440 --> 00:48:11,280
Speaker 1: and I absolutely cannot wait for you to meet her. Um,

731
00:48:11,280 --> 00:48:12,800
Speaker 1: but I've had this song steck in my head for

732
00:48:12,840 --> 00:48:15,719
Speaker 1: a long time, is what I'm saying. Okay, Well, I

733
00:48:15,800 --> 00:48:19,080
Speaker 1: didn't get that it was that song, but um, yeah

734
00:48:19,120 --> 00:48:22,400
Speaker 1: that was No, It's okay, No, it's all right, that's

735
00:48:22,560 --> 00:48:26,400
Speaker 1: you know, this is not a music show. That's true.

736
00:48:26,680 --> 00:48:30,320
Speaker 1: I've always said that I'm slightly above average at singing,

737
00:48:30,360 --> 00:48:34,600
Speaker 1: but I will give myself no more than that. I'm

738
00:48:34,640 --> 00:48:38,960
Speaker 1: a solid slightly above I Yeah, and we we we

739
00:48:39,080 --> 00:48:42,920
Speaker 1: both we both have fun. I think that's the key. See,

740
00:48:43,000 --> 00:48:45,160
Speaker 1: I figured to add to the virtual karaoke, But my

741
00:48:45,160 --> 00:48:47,399
Speaker 1: biggest hang up about it is you're not singing into

742
00:48:47,480 --> 00:48:52,480
Speaker 1: a microphone anymore, so you can really hear um who,

743
00:48:52,640 --> 00:48:55,920
Speaker 1: you can really hear your your faults where you don't

744
00:48:56,000 --> 00:49:00,279
Speaker 1: hit those notes. Yeah. Yeah, So it takes a level

745
00:49:00,280 --> 00:49:09,520
Speaker 1: of courage. Perhaps a box SiGe would help in that matter. O. Um,

746
00:49:09,600 --> 00:49:14,120
Speaker 1: so we have not only do we have to salt

747
00:49:14,120 --> 00:49:20,880
Speaker 1: and pepper shaker letters, they're both t Rex themed shaker letters,

748
00:49:21,719 --> 00:49:25,520
Speaker 1: which I love. Melissarap I was so excited to hear

749
00:49:25,520 --> 00:49:28,359
Speaker 1: about Lauren's blown tr X salt shaker from Target because

750
00:49:28,400 --> 00:49:31,600
Speaker 1: I think I have the same one and his pepper twin.

751
00:49:32,239 --> 00:49:35,080
Speaker 1: I've attached a photo of them facing off against the

752
00:49:35,120 --> 00:49:38,600
Speaker 1: o G House Predator minks a k A Minx A

753
00:49:38,680 --> 00:49:42,279
Speaker 1: source the cat. Let me know if you have the same,

754
00:49:42,360 --> 00:49:46,200
Speaker 1: dapper dude, I believe it's the same. Before I stumbled

755
00:49:46,239 --> 00:49:48,759
Speaker 1: upon these guys, I had been making do with one

756
00:49:48,840 --> 00:49:52,760
Speaker 1: lonely skull shaker. I saw him, the last of his kind,

757
00:49:53,000 --> 00:49:55,080
Speaker 1: in the clearance section of a home good store, and

758
00:49:55,120 --> 00:49:57,759
Speaker 1: I had to have him for years. It was just

759
00:49:57,960 --> 00:50:00,640
Speaker 1: him and a nondescript pepper grinder from the Rocary store.

760
00:50:01,160 --> 00:50:03,560
Speaker 1: Even though I now have a matching pair, I keep

761
00:50:03,600 --> 00:50:06,280
Speaker 1: the old guy around as a conversation piece. No idea.

762
00:50:06,360 --> 00:50:08,040
Speaker 1: Why all my shakers seem to be men. It just

763
00:50:08,080 --> 00:50:11,640
Speaker 1: feels right. Yeah, you know, I can't tell you not to.

764
00:50:11,800 --> 00:50:15,720
Speaker 1: I mean, a skull shaker is pretty brad, that's great. Yeah,

765
00:50:15,960 --> 00:50:21,919
Speaker 1: skull everything is pretty much in line with my decor sense. Yes, yes,

766
00:50:22,120 --> 00:50:25,759
Speaker 1: I can vouch for that. Oh last Halloween. I still

767
00:50:25,800 --> 00:50:29,040
Speaker 1: feel bad for not buying it for you. Um but

768
00:50:29,280 --> 00:50:32,680
Speaker 1: I I was sorting through old photos the other day

769
00:50:32,719 --> 00:50:35,440
Speaker 1: and found a picture of this um of this like

770
00:50:35,640 --> 00:50:40,040
Speaker 1: plastic thing that was in the shape of a pineapple.

771
00:50:40,080 --> 00:50:42,719
Speaker 1: But the body of the pineapple was made of skulls.

772
00:50:44,560 --> 00:50:49,080
Speaker 1: That's so cool. And I was like, oh, man, why

773
00:50:49,120 --> 00:50:55,680
Speaker 1: didn't I Why didn't I do that. Maybe maybe one day, serendipitously,

774
00:50:55,920 --> 00:50:59,440
Speaker 1: you will find it again. You will get another chance.

775
00:51:00,280 --> 00:51:03,800
Speaker 1: The Internet is not an option as we know. Um

776
00:51:03,920 --> 00:51:10,920
Speaker 1: yeah that's true. Yeah. Um. Anyway, Mackenzie wrote, I think

777
00:51:10,920 --> 00:51:13,560
Speaker 1: I've written in once or twice, but when Lauren mentioned

778
00:51:13,600 --> 00:51:16,000
Speaker 1: that she had one of the t Rex salter pepper

779
00:51:16,000 --> 00:51:18,800
Speaker 1: shakers from Target, I nearly stopped dead in my tracks.

780
00:51:19,320 --> 00:51:22,840
Speaker 1: My fiance and I love dinosaurs. One year for a

781
00:51:22,880 --> 00:51:25,200
Speaker 1: birthday or Christmas, and my soon to be sister in

782
00:51:25,280 --> 00:51:28,000
Speaker 1: law was at Target and saw these adorable t Rex

783
00:51:28,000 --> 00:51:30,759
Speaker 1: salt and pepper shakers, but she couldn't find any of

784
00:51:30,760 --> 00:51:32,680
Speaker 1: the pepper shakers, so she bought us two of the

785
00:51:32,680 --> 00:51:35,600
Speaker 1: salt shakers instead. Later she was able to find a

786
00:51:35,640 --> 00:51:37,880
Speaker 1: pepper shaker. So for a while we had three of

787
00:51:37,880 --> 00:51:40,160
Speaker 1: the t Rex shakers. We kept the salt and pepper

788
00:51:40,160 --> 00:51:42,640
Speaker 1: set on the kitchen table and the third one in

789
00:51:42,680 --> 00:51:48,200
Speaker 1: our archaeology slash paleontology themed guest bedroom as decor well

790
00:51:48,400 --> 00:51:50,319
Speaker 1: as dumb luck would have it. One day I was

791
00:51:50,400 --> 00:51:53,680
Speaker 1: cleaning and somehow one of the two salt shakers was

792
00:51:53,760 --> 00:51:57,200
Speaker 1: left on a ledge and was very heartbreaking. Lee knocked

793
00:51:57,239 --> 00:52:00,120
Speaker 1: off and broke into a bunch of pieces. Luckily we

794
00:52:00,160 --> 00:52:02,600
Speaker 1: had our extra upstairs, so we still have a matching set,

795
00:52:02,800 --> 00:52:05,040
Speaker 1: but it was still very sad. I have included a

796
00:52:05,040 --> 00:52:07,320
Speaker 1: photo of the matching t Rex shakers and the t

797
00:52:07,480 --> 00:52:10,480
Speaker 1: Rex succulent planter might soon to be. Father in law

798
00:52:10,719 --> 00:52:16,359
Speaker 1: also gave us that same year. That's that's awesome. I

799
00:52:16,400 --> 00:52:20,680
Speaker 1: love that your your salt, your single t Rex shaker

800
00:52:21,480 --> 00:52:26,920
Speaker 1: has inspired so many to write it. That's so wonderful.

801
00:52:27,000 --> 00:52:29,719
Speaker 1: And I and I love that your guest bedroom is

802
00:52:29,800 --> 00:52:36,120
Speaker 1: archaeology paleontology themed. Yes, I love it, Lauren and I.

803
00:52:36,280 --> 00:52:38,600
Speaker 1: The whole Favor crew is planning a watch party of

804
00:52:38,680 --> 00:52:43,360
Speaker 1: Jurassic Park one of these days. Yes, yes, Annie and

805
00:52:43,400 --> 00:52:46,000
Speaker 1: I have already done that when we were in Hawaii,

806
00:52:46,440 --> 00:52:49,400
Speaker 1: um one of our one of our like off nights,

807
00:52:49,600 --> 00:52:52,120
Speaker 1: so we watched Jurassic Park together and it was great.

808
00:52:52,280 --> 00:52:54,799
Speaker 1: It was, but now we must do it again with

809
00:52:54,880 --> 00:53:00,720
Speaker 1: the whole crew. With the whole crew. Yes, very important indeed. Well,

810
00:53:01,200 --> 00:53:06,040
Speaker 1: if anyone else has these t Rex shakers, please let

811
00:53:06,120 --> 00:53:10,160
Speaker 1: us know, or any shakers of any kind. Yes, thanks

812
00:53:10,160 --> 00:53:12,319
Speaker 1: to both of those listeners for writing in. If you

813
00:53:12,360 --> 00:53:14,760
Speaker 1: would like to write to us, you can our email

814
00:53:14,840 --> 00:53:18,000
Speaker 1: is hello at savor pod dot com. We're also on

815
00:53:18,040 --> 00:53:20,719
Speaker 1: social media. You can find us on Facebook, Twitter, and

816
00:53:20,800 --> 00:53:23,520
Speaker 1: Instagram at savor pod and we do hope to hear

817
00:53:23,560 --> 00:53:26,239
Speaker 1: from you. Savor is production of I Heart Radio. For

818
00:53:26,360 --> 00:53:28,400
Speaker 1: more podcasts from my Heart Radio, you can visit the

819
00:53:28,440 --> 00:53:31,560
Speaker 1: I Heart Radio app, Apple Podcasts, or wherever you listen

820
00:53:31,600 --> 00:53:35,200
Speaker 1: to your favorite shows. Thanks as always to our superproducers

821
00:53:35,280 --> 00:53:37,960
Speaker 1: Dylan Bagan and Andrew Howard. Thanks to you for listening,

822
00:53:38,000 --> 00:53:39,719
Speaker 1: and we hope that lots more good things are coming

823
00:53:39,760 --> 00:53:40,160
Speaker 1: your way