WEBVTT - The Glorious Sons

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<v Speaker 1>Welcome, Welcome, Welcome back to Bob Left Podcast. Today we

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<v Speaker 1>are going to get to the bottom of the band,

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<v Speaker 1>but Gloria's son. We have the whole team here. Let's

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<v Speaker 1>start it. This is audio, so everybody's gonna describe and

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<v Speaker 1>you can't see. But let's start at this end of

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<v Speaker 1>the table. Nick Hadaway BMG Records, head of promotion. Okay,

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<v Speaker 1>Jason Murray glorified babysitter slash manager of these young men,

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<v Speaker 1>j Emmon's assistant babysitter. Okay, you're in the band, okay,

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<v Speaker 1>bred Emmon's baby. Okay, you're the you're the lead singer. Okay.

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<v Speaker 1>You played last night at the ol Ray. What was

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<v Speaker 1>going on there? Why was everybody there? Um? I don't know. Okay,

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<v Speaker 1>let's say you're a band from Canada. My research says

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<v Speaker 1>you're not getting any terrestrial radio play in Los Angeles,

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<v Speaker 1>So what was bringing people to the show? I would

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<v Speaker 1>say the live show we played in l A how

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<v Speaker 1>many times? Now? Three? Three? Yeah? Would you wed you

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<v Speaker 1>played before the l Ray's remember the Roxy Roxy door? Yeah?

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<v Speaker 1>What was that Roxy? What? You played the will Turn

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<v Speaker 1>before you played the l Well, it's a live nation

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<v Speaker 1>building I guess that's why are you now? You open

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<v Speaker 1>for the Stones? Right? How many gigs did you do

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<v Speaker 1>with the Stones too? Okay? Because the guys who are

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<v Speaker 1>the promoters of the Stones were there last night and say, hey,

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<v Speaker 1>you know from a g that, uh you're one of

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<v Speaker 1>their acts. Okay, So you found there was an increase

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<v Speaker 1>in audience each time you played in l A. Yeah,

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<v Speaker 1>we never we haven't come here and played on our

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<v Speaker 1>own backs and three years. So so this is kind

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<v Speaker 1>of like a I couldn't tell you that there's a

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<v Speaker 1>I wouldn't know you know what the increase would be

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<v Speaker 1>because usually we come here and open for other bands.

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<v Speaker 1>Who have you open for the Struts? Uh? Welsh Arms?

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<v Speaker 1>We headlined the roxy last time we're here? Shows you

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<v Speaker 1>how much I know. Okay, let's go back to the beginning.

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<v Speaker 1>You're from Canada, how does the band begin? Um? Well,

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<v Speaker 1>I actually had moved out to Halifax to start the

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<v Speaker 1>band with Great A lot of people are Americans. They

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<v Speaker 1>know nothing about anywhere other than America. So where where

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<v Speaker 1>was your born? As Cheech and Chunks at Kingston, Ontario? Kingston,

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<v Speaker 1>Ontario for those who are ignorant, how far from Toronto?

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<v Speaker 1>Two hours? Okay? And you grow up in that environment.

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<v Speaker 1>What's Kingston like for someone who's never lived there? Small town, quaint,

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<v Speaker 1>little college town. Okay. What your parents were for a

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<v Speaker 1>living count welder and employed? And how many kids in

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<v Speaker 1>the family? Three? Okay, and you're we're in the high

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<v Speaker 1>from the oldest. We have a middle brother, Dustin, and

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<v Speaker 1>then there's Brett Young. Okay, so you grow up in

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<v Speaker 1>a house. Your father is an accountant, as he's playing

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<v Speaker 1>a lot of music. He's a welder actually, but no,

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<v Speaker 1>nobody in our family was musical for us. Okay, what

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<v Speaker 1>I thought he did? I get it wrong about account

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<v Speaker 1>Your mother is an account Sorry about that. Okay. You

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<v Speaker 1>two guys are in the band, the middle person boy

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<v Speaker 1>or a girl boy? And what is he up to?

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<v Speaker 1>He's a contractor? Okay. So you're in Kingston. Are you

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<v Speaker 1>addicted to the radio? No? No, I used to wear construction.

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<v Speaker 1>I hated the radio. They play the same Okay, we

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<v Speaker 1>can look it up on the internet. How old are you? Okay?

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<v Speaker 1>So you hear that voice in in the band? You

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<v Speaker 1>do what? Play guitar? Play guitar? And you okay? So

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<v Speaker 1>then were you big music fans? So how did you

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<v Speaker 1>get into music, Dad, Dad and mom, Beach Boys and

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<v Speaker 1>John Cougar mellon camp. When we were really young, we

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<v Speaker 1>just put the cassette in and help me. Rondo was like,

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<v Speaker 1>you know, a hit going long road trips. And then

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<v Speaker 1>I developed my own taste eventually, but that's where it

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<v Speaker 1>all started. There's gigantic, like I don't even know what

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<v Speaker 1>to call it, like cassette holder, suitcase with cassettes. Okay,

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<v Speaker 1>So there was a lot of music in the home. Well,

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<v Speaker 1>there was music there, but it wasn't like it wasn't

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<v Speaker 1>like we were a music family. It was like you

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<v Speaker 1>get in the car and you put a cassette on,

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<v Speaker 1>like okay, Well, if you were home, you were not

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<v Speaker 1>on a road trip, would there be music playing because

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<v Speaker 1>of J. I would listen to music because of J,

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<v Speaker 1>but not because of my parents. Okay, so your parents

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<v Speaker 1>would not be playing music. So were you were you?

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<v Speaker 1>How did you find out about new music? Good question,

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<v Speaker 1>You know the same way everybody else does. You Just well,

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<v Speaker 1>you know, you're younger than a lot of people the

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<v Speaker 1>old days. Baby, when were found out about on the radio,

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<v Speaker 1>gen X, MTV, about what your friends are doing, It's

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<v Speaker 1>like you know your friends listening to a Green Day learning.

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<v Speaker 1>When I come around on the guitar, you you're like, oh,

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<v Speaker 1>that's cool, I want to learn that too, and then

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<v Speaker 1>it kind of like just snowballs like that. Okay, let's

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<v Speaker 1>start at the beginning. When do you pick up an

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<v Speaker 1>instrument that was probably grade five, grade six, so like

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<v Speaker 1>ten eleven, And what was the inspiration? My best friend

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<v Speaker 1>had a guitar, so I was like, dang, I want

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<v Speaker 1>one of those two. And what was your first guitar?

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<v Speaker 1>It was a Yamaha strat rip off type thing. It

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<v Speaker 1>really sucked, like had like the floating bridge locking tuning

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<v Speaker 1>things and I didn't even know how to use it

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<v Speaker 1>since it was black and Johnson had the red one.

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<v Speaker 1>Yeah yeah, and it I didn't even know how to

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<v Speaker 1>tune the thing and you literally had to get an

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<v Speaker 1>Alan key to actually unlock it. And like it was

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<v Speaker 1>it was a whole thing. Like Okay, who paid for it? Um?

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<v Speaker 1>Probably mom and dad. Okay, did you have any yamp? Yep?

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<v Speaker 1>What was the amp? It was massive PV keyboard amp

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<v Speaker 1>that would like blow the roof off the house on one.

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<v Speaker 1>It was like it's like, I don't know who would

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<v Speaker 1>sell eleven year old kid to say, I have no idea. Like,

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<v Speaker 1>looking back on it, you're like, guy sold it to

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<v Speaker 1>it to us five d bucks and it's like it's

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<v Speaker 1>not even a guitar m first of all. And it's

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<v Speaker 1>the loudest thing I've ever heard. And you bought this

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<v Speaker 1>stuff new, were used used just from some guy you

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<v Speaker 1>found from my guitar teacher. He's a bit of a shyster. Okay,

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<v Speaker 1>So did you start guitar lessons before you had this equipment?

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<v Speaker 1>What would what actually happened tell the story about your

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<v Speaker 1>guitar teacher. So like the first like literally three years

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<v Speaker 1>of my guitar lessons was learning uh whatever you like

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<v Speaker 1>you call notes, like yeah, the bell baby books. Yeah,

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<v Speaker 1>but it was like Jesus Loves Me and like jingle

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<v Speaker 1>bells and I'm going to guitar lessons and I'm for

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<v Speaker 1>three years. You didn't take a gat in another teacher.

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<v Speaker 1>I just looked at I looked at my buddies and

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<v Speaker 1>like they're going on the internet and getting tableture and

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<v Speaker 1>playing like cool songs and I'm playing Jesus Loves Me.

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<v Speaker 1>I'm like Jesus. There's a massive disconnect here. He's a

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<v Speaker 1>quiet dude too, So he's not gonna say anything to anybody.

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<v Speaker 1>He's not going to tell him. I'm I guess I'm

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<v Speaker 1>persistent to a fault because I stuck with it and

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<v Speaker 1>you read music to this day. Hell no, okay, before

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<v Speaker 1>he sold you this loud amplifier and the rip off guitar,

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<v Speaker 1>what were you playing like music wise? No? No, what

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<v Speaker 1>did you use for a guitar? I don't have one

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<v Speaker 1>like that was the first That was the beginning. Okay.

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<v Speaker 1>So he sold you that stuff and then he gave

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<v Speaker 1>you the lessons. Yeah, and for three years you're learning

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<v Speaker 1>this religious stuff. You're not playing in any bands, You're

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<v Speaker 1>not learning stuff at home to cassettes or anything. I'm trying,

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<v Speaker 1>you know. But like I said, it's if you ever

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<v Speaker 1>pick up a guitar for the first time, it's not

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<v Speaker 1>an easy thing to navigate. It wasn't for me anyway. Um,

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<v Speaker 1>everything everything Jay does is through brute for us, so

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<v Speaker 1>like it never comes fast to him like it would?

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<v Speaker 1>You agree with that? Absolutely? Okay? So when did it

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<v Speaker 1>click or is it still not clicked? Um? For guitar,

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<v Speaker 1>it's starting to click, you know. Um, I think it

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<v Speaker 1>started to click when I really like I used to sing,

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<v Speaker 1>so um, I would just lean on my buddy who

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<v Speaker 1>could do like all all the November rain solos. You know,

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<v Speaker 1>he played guitar. I just strump the chords and sing

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<v Speaker 1>and we had a band, but it was more like

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<v Speaker 1>us having a drinking competition on stage. And then I

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<v Speaker 1>went and saw Brett's first band and I was like

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<v Speaker 1>Jesus Christ was like that that's a singer right there. Okay,

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<v Speaker 1>but a little bit slower. So how long after the

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<v Speaker 1>three years do you start a band and hit the

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<v Speaker 1>stage or what? We had really shitty bands for years,

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<v Speaker 1>so like was always about starting things, but they sucked

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<v Speaker 1>you know. Um, so did you ever get paid for

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<v Speaker 1>being in these bands? You're just playing in the garage? Yeah,

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<v Speaker 1>we would get free booze sometimes. And what were you

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<v Speaker 1>up to? Well? I was like seven years old. I

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<v Speaker 1>was at their concerts thinking they were the greatest bands

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<v Speaker 1>of all time. I remember like being truly hurt when

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<v Speaker 1>somebody didn't like the band. I remember I remember them

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<v Speaker 1>playing and um, Kingston, there's this place called Confederation Basis

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<v Speaker 1>Basin and it's just like you know the park you know,

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<v Speaker 1>meant for like you know, events and stuff and they

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<v Speaker 1>put on shows there and I remember this, you know,

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<v Speaker 1>this guy that was in a band playing before them,

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<v Speaker 1>this with you know, Space ear Rings is punk, you know,

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<v Speaker 1>I thought he knew everything. Was like just chirping my

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<v Speaker 1>brother's band like heavily. And I was like nine years old,

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<v Speaker 1>and I fuck him, took him. I took him. I

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<v Speaker 1>took him to task. Really I hated him in my

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<v Speaker 1>whole life. Like I would meet people that, you know,

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<v Speaker 1>you Jay was playing rock and roll, okay at an

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<v Speaker 1>age when it wasn't cool to play rock. Yeah, okay,

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<v Speaker 1>but you're you got all these guys you know playing

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<v Speaker 1>you know, I have nothing against their music tastes or

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<v Speaker 1>what they're playing, but they there was a certain thing

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<v Speaker 1>in our in our town at least that the punks

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<v Speaker 1>always they always had this arrogance about them that everybody

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<v Speaker 1>else sucked. So you're separating the punks from rock and roll, yeah,

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<v Speaker 1>and which isn't a real thing, but well no, it

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<v Speaker 1>is a thing if you get that deep. Absolutely just

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<v Speaker 1>want to make sure we get it straight. But in Kingston, Ontario,

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<v Speaker 1>my brother, my brother would be playing these shows and

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<v Speaker 1>he would be playing with punk bands and he'd be

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<v Speaker 1>playing rock and roll and they would always chirp them

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<v Speaker 1>and I was like a twelve year old kid and

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<v Speaker 1>I and I would always chirp them back. And I

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<v Speaker 1>was there at every show. They were my favorite band

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<v Speaker 1>on Earth. I didn't know how shitty they were. J

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<v Speaker 1>Jay tells me the ship they were shitty, but I

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<v Speaker 1>I when I was young. You were the younger brothers.

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<v Speaker 1>So how did you get into it? Him? Okay, Yeah,

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<v Speaker 1>so how did you become a singer? Um, this is

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<v Speaker 1>a funny story. I got asked to join a band

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<v Speaker 1>and be the singer of the band because they knew

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<v Speaker 1>I was a psycho. So I and you were how old? Okay?

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<v Speaker 1>And had you sung like in school? The records? Nothing,

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<v Speaker 1>So they just based on your identity said you'd be

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<v Speaker 1>you'd be a good front man. Yeah, and uh. I

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<v Speaker 1>joined the band and we had like three practices and

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<v Speaker 1>then they stopped calling me, like and I was just

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<v Speaker 1>kind of like, what's going on here? And then I

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<v Speaker 1>found out like three or four weeks later that they

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<v Speaker 1>had invited another person to joined the band, and I

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<v Speaker 1>just kind of, you know, I was maybe, you know,

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<v Speaker 1>one of the first I don't want to say failures,

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<v Speaker 1>but you know, I felt very rejected as you. And

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<v Speaker 1>I was playing basketball with my friend Richard Storms, and uh,

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<v Speaker 1>he was like, yeah, I played the guitar, and I

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<v Speaker 1>was like, all right, well, let's start a fucking band

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<v Speaker 1>and beat these guys. So we went to his garage

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<v Speaker 1>and he started playing like guitar like slash, like at

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<v Speaker 1>least what I would. Yeah, and I was like, well,

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<v Speaker 1>I better learn to sing. So I took the guitar

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<v Speaker 1>and played weak Kings by a band called the Tragically

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<v Speaker 1>Hip and from Kingston, and Uh. I literally locked myself

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<v Speaker 1>in my room for five six hours a night and

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<v Speaker 1>sang that song, just that song, until it sounded good

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<v Speaker 1>to myself. And after that was we wrote a song

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<v Speaker 1>called Rags and I never looked back. I wanted to

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<v Speaker 1>do that for the rest of my life. It took

0:12:49.200 --> 0:12:53.280
<v Speaker 1>over everything. Okay, were you any good in school? I

0:12:53.360 --> 0:12:56.440
<v Speaker 1>was good at English literature, but I was so you

0:12:56.440 --> 0:12:59.120
<v Speaker 1>were not like, you know, a Truan guy who's the

0:12:59.160 --> 0:13:01.360
<v Speaker 1>problem in the clos room or anything. I was a

0:13:01.360 --> 0:13:03.720
<v Speaker 1>little bit of Uh. I was more of a joker.

0:13:03.920 --> 0:13:06.080
<v Speaker 1>I wasn't. I wouldn't say that I was a problem.

0:13:06.120 --> 0:13:09.959
<v Speaker 1>I wasn't. It wasn't like a it wasn't a troubled

0:13:10.000 --> 0:13:14.559
<v Speaker 1>youth by any means, but like my teachers would get

0:13:14.600 --> 0:13:17.520
<v Speaker 1>very annoyed with me unless it was English class because

0:13:17.559 --> 0:13:21.000
<v Speaker 1>I actually liked English class, so I listened. But okay,

0:13:21.160 --> 0:13:23.320
<v Speaker 1>and at this late date, are you like a big

0:13:23.320 --> 0:13:26.000
<v Speaker 1>reader or something? We all? Yeah, I mean Jay read

0:13:26.040 --> 0:13:29.160
<v Speaker 1>quite a bit. Jay reads more than night what oh

0:13:29.559 --> 0:13:34.559
<v Speaker 1>Jesus you name it like i've we we we we started.

0:13:34.600 --> 0:13:39.120
<v Speaker 1>I started at least becoming an a real reader on Hemingway.

0:13:39.320 --> 0:13:42.240
<v Speaker 1>I really loved Hemingway. And then I mean, some of

0:13:42.240 --> 0:13:46.160
<v Speaker 1>my favorite books are like Comforter, Confederacy of Dunce. Is

0:13:46.400 --> 0:13:51.920
<v Speaker 1>uh just just fiction novels. Okay, so you start this

0:13:52.000 --> 0:13:54.640
<v Speaker 1>band and what do your parents say when they say

0:13:54.679 --> 0:13:57.280
<v Speaker 1>you want to be a rock and roller? Well, Jay

0:13:57.320 --> 0:14:01.800
<v Speaker 1>started the band and I joined, but I university literature,

0:14:02.520 --> 0:14:04.200
<v Speaker 1>and I called my dad and I told him I

0:14:04.200 --> 0:14:07.160
<v Speaker 1>was going to be a musician. And my mom didn't

0:14:07.240 --> 0:14:10.160
<v Speaker 1>talk to me for a couple of weeks, maybe more

0:14:10.280 --> 0:14:13.000
<v Speaker 1>after that, because you know, I just went online and

0:14:13.200 --> 0:14:16.880
<v Speaker 1>canceled all my courses and I didn't want to give

0:14:16.920 --> 0:14:21.360
<v Speaker 1>them a chance to talk me out of it. Um,

0:14:21.400 --> 0:14:24.080
<v Speaker 1>but I quit everything, and my dad said, well, you

0:14:24.200 --> 0:14:27.080
<v Speaker 1>better get a job. So I started working I call

0:14:27.160 --> 0:14:32.280
<v Speaker 1>it springs, a stockboy in the back women's shoe store

0:14:32.520 --> 0:14:37.160
<v Speaker 1>and played a bunch of terrible gigs for zero dollars

0:14:37.400 --> 0:14:39.880
<v Speaker 1>until I joined the Glorious Suns and then we started

0:14:39.920 --> 0:14:43.600
<v Speaker 1>making you know, the big bucks. Okay, just to be clear,

0:14:44.200 --> 0:14:46.680
<v Speaker 1>the band with your friend, did you play in high school?

0:14:47.600 --> 0:14:51.120
<v Speaker 1>Did you play any gigs? Do you ever get pass? Yeah? Well,

0:14:51.120 --> 0:14:53.560
<v Speaker 1>we played as much as possible, like as much as

0:14:53.560 --> 0:14:57.000
<v Speaker 1>a high school band. Like, we played as much as

0:14:57.000 --> 0:14:59.680
<v Speaker 1>we possibly could. We had a fake manager that didn't

0:14:59.680 --> 0:15:01.360
<v Speaker 1>do it anything. I mean, we thought we were gonna

0:15:01.360 --> 0:15:03.320
<v Speaker 1>be the biggest band in the world, So I mean,

0:15:03.680 --> 0:15:06.280
<v Speaker 1>any opportunity that came my way, we played. And that's

0:15:06.280 --> 0:15:08.200
<v Speaker 1>the way that it goes. When you're starting, you like

0:15:08.640 --> 0:15:12.080
<v Speaker 1>you just want to play your music. Okay, So how

0:15:12.120 --> 0:15:15.680
<v Speaker 1>long did you go to university? A year and a half. Okay,

0:15:15.800 --> 0:15:18.040
<v Speaker 1>At what point did you start this band? Were you

0:15:18.080 --> 0:15:23.800
<v Speaker 1>playing original material or as opposed to covers? As as

0:15:23.840 --> 0:15:25.920
<v Speaker 1>soon as I started playing in a band, all I

0:15:25.920 --> 0:15:28.600
<v Speaker 1>want to do is play original material. But usually when

0:15:28.640 --> 0:15:34.000
<v Speaker 1>you play original material, audiences are not interested. But I'm

0:15:34.040 --> 0:15:37.480
<v Speaker 1>a good front man. As you are. I saw, okay, Jay,

0:15:37.680 --> 0:15:41.520
<v Speaker 1>well he's going through these mental mashinations. What are you doing? Uh?

0:15:41.880 --> 0:15:45.120
<v Speaker 1>When he's at school? You mean did you go to university?

0:15:45.440 --> 0:15:47.640
<v Speaker 1>And how long did you go? For? Four years? So

0:15:47.720 --> 0:15:50.960
<v Speaker 1>you graduated and so you were not going to make

0:15:51.080 --> 0:15:53.840
<v Speaker 1>music your career at that point. Uh, well I had

0:15:53.840 --> 0:15:57.800
<v Speaker 1>a band almost always, like I always had something cooking

0:15:59.120 --> 0:16:02.360
<v Speaker 1>in the background. Um. I literally had no idea what

0:16:02.400 --> 0:16:05.240
<v Speaker 1>I wanted to do. But you always talked that you

0:16:05.480 --> 0:16:07.760
<v Speaker 1>actually did. That's not true. You always wanted to be

0:16:07.800 --> 0:16:10.520
<v Speaker 1>in a band. Yeah, your whole life. I can remember

0:16:10.520 --> 0:16:14.120
<v Speaker 1>you working and snapping and freaking out about like this

0:16:14.160 --> 0:16:15.880
<v Speaker 1>is not what I want to do. That like when

0:16:16.680 --> 0:16:18.560
<v Speaker 1>something clicked in my head when I was like twenty

0:16:18.560 --> 0:16:20.960
<v Speaker 1>eight years old, or whenever I started this, I was

0:16:21.000 --> 0:16:24.960
<v Speaker 1>like this, so today you're how old? And I was like,

0:16:25.040 --> 0:16:28.600
<v Speaker 1>this is my last shot to actually do something. So

0:16:29.440 --> 0:16:35.320
<v Speaker 1>that's bye, okay a little bit slower. So you you

0:16:35.400 --> 0:16:38.760
<v Speaker 1>were kind of like a semi pro musician and you

0:16:38.920 --> 0:16:42.160
<v Speaker 1>get really you graduated from college and you do what

0:16:42.400 --> 0:16:47.720
<v Speaker 1>for like the next six year contractor construction. Um, but

0:16:47.800 --> 0:16:50.120
<v Speaker 1>we still had a band then, like just playing around

0:16:50.200 --> 0:16:55.320
<v Speaker 1>Kingston and you saw his band and thought what I

0:16:55.400 --> 0:16:57.080
<v Speaker 1>was like, these high school kids blow us out of

0:16:57.080 --> 0:17:02.680
<v Speaker 1>the water. Not not a question, it's like you put

0:17:02.720 --> 0:17:08.679
<v Speaker 1>us back to back, like yeah, um yeah. But and

0:17:08.800 --> 0:17:11.080
<v Speaker 1>so I saw his band, and then my band kind

0:17:11.080 --> 0:17:15.760
<v Speaker 1>of broke up and fell apart, and then uh, we started,

0:17:15.800 --> 0:17:18.080
<v Speaker 1>Brett and I started like writing together. We did like

0:17:18.119 --> 0:17:21.400
<v Speaker 1>an acoustic project, and then the Stone Ponies. Don't forget

0:17:21.400 --> 0:17:25.000
<v Speaker 1>the Stone Ponies. We'll tell me about that. It was

0:17:25.760 --> 0:17:29.840
<v Speaker 1>the bass player from my band, Jay's roommate and oldest friend,

0:17:29.880 --> 0:17:34.760
<v Speaker 1>Scott on the drums, Jay on guitars, and me playing

0:17:35.600 --> 0:17:44.119
<v Speaker 1>acoustic and singing, okay. And what happened with that band? Uh? Nothing, nothing, okay.

0:17:44.320 --> 0:17:47.320
<v Speaker 1>So how many years after you dropped out of university?

0:17:47.680 --> 0:17:50.720
<v Speaker 1>Was it before it became you looked up with your brother?

0:17:50.720 --> 0:17:53.119
<v Speaker 1>It was Glorious Sons. I dropped out of university to

0:17:53.240 --> 0:17:56.919
<v Speaker 1>join the Glorious Sons and being my brother's band. Was

0:17:56.920 --> 0:18:00.760
<v Speaker 1>it the Glorious Sons in name before Brett joined was

0:18:00.840 --> 0:18:04.520
<v Speaker 1>Pete Rose and the Gamblers. That's pretty good, especially Sins.

0:18:04.560 --> 0:18:07.040
<v Speaker 1>Right now he Rose, I'm saying he's straightened out. He

0:18:07.040 --> 0:18:08.560
<v Speaker 1>should be in the band, but be in the Hall

0:18:08.600 --> 0:18:11.480
<v Speaker 1>of fame. Okay, I think you should too. Okay, So

0:18:11.600 --> 0:18:13.280
<v Speaker 1>it Pete Rose and the Gamblers. How does it become

0:18:13.320 --> 0:18:20.240
<v Speaker 1>the Glorious Sons, um packer and the band or drummer. Yeah,

0:18:20.560 --> 0:18:22.720
<v Speaker 1>it was just like, what about the Glorious Suns, And

0:18:22.760 --> 0:18:25.240
<v Speaker 1>we're all like, wow, it's better than Pete Rose and

0:18:25.240 --> 0:18:27.520
<v Speaker 1>the Gamblers. The only thing you know, when you talk

0:18:27.560 --> 0:18:31.000
<v Speaker 1>about rock, which is its own side show today, of

0:18:31.040 --> 0:18:34.280
<v Speaker 1>course people say there's the Rivals Son. No. I totally

0:18:34.359 --> 0:18:36.760
<v Speaker 1>agree with you. I wish we were never ever named

0:18:36.800 --> 0:18:39.880
<v Speaker 1>the Glorious Sons. I hate the name. If we were

0:18:39.960 --> 0:18:43.080
<v Speaker 1>named something else, I could, I think we might have

0:18:43.160 --> 0:18:46.680
<v Speaker 1>more success. I honestly think that we would be less

0:18:46.720 --> 0:18:50.119
<v Speaker 1>looked at as like, uh, you know, bro rock and

0:18:50.200 --> 0:18:52.520
<v Speaker 1>roll band. I think if we had, you know, a

0:18:52.680 --> 0:18:56.280
<v Speaker 1>name with meaning at least, it would help. Okay. But

0:18:56.359 --> 0:18:59.560
<v Speaker 1>when you he said you're going to become the Glorious Sons,

0:18:59.560 --> 0:19:02.159
<v Speaker 1>will you air of the band the Rival Sons? No? No,

0:19:02.520 --> 0:19:05.520
<v Speaker 1>not at all. Okay, So suddenly it's the Glorious Sons

0:19:05.720 --> 0:19:08.240
<v Speaker 1>when you get together the two brothers. How many of

0:19:08.280 --> 0:19:11.440
<v Speaker 1>the people in the band are still in the band today, Uh,

0:19:11.480 --> 0:19:16.080
<v Speaker 1>everybody except our original guitar player. What happened to him?

0:19:16.240 --> 0:19:20.400
<v Speaker 1>I didn't like the road? Okay, So when you start

0:19:20.520 --> 0:19:30.600
<v Speaker 1>the band, you're twenty eight and Brett you are okay, Okay,

0:19:31.200 --> 0:19:33.639
<v Speaker 1>what are you thinking? Then? I'm thinking that we're going

0:19:33.680 --> 0:19:35.199
<v Speaker 1>to be the greatest rock and roll band. All right,

0:19:35.280 --> 0:19:39.280
<v Speaker 1>So you're delusional, but okay, what do you think it delusion?

0:19:40.480 --> 0:19:42.800
<v Speaker 1>You have to be delusional, but a lot of people

0:19:42.840 --> 0:19:44.800
<v Speaker 1>are not delusional from the get go, and you be

0:19:45.000 --> 0:19:48.640
<v Speaker 1>fud shedding a little bit, Jay, what are you thinking? Uh?

0:19:48.680 --> 0:19:50.840
<v Speaker 1>I would rather go home and paint houses than not

0:19:50.960 --> 0:19:53.680
<v Speaker 1>strive to be the greatest rock and roll band on earth,

0:19:53.680 --> 0:19:55.000
<v Speaker 1>as soon as you don't want to wake up and

0:19:55.040 --> 0:19:57.600
<v Speaker 1>be the best and just go home. Okay. So now

0:19:57.640 --> 0:20:00.480
<v Speaker 1>you have the model because it tragically hip or from Kingston.

0:20:01.000 --> 0:20:03.879
<v Speaker 1>But once you form a Gloria's Sons, what is the

0:20:03.920 --> 0:20:09.000
<v Speaker 1>next step? Uh? Well, Brett literally he wasn't even the singer.

0:20:09.040 --> 0:20:11.359
<v Speaker 1>He was the tambourine player. At first. He would just

0:20:11.440 --> 0:20:15.040
<v Speaker 1>jump up and but we play who was a singer?

0:20:15.520 --> 0:20:20.120
<v Speaker 1>And I sang and Andrew sing and but we noticed

0:20:20.160 --> 0:20:24.040
<v Speaker 1>that Brett playing the tambourine was much more engaging than

0:20:24.160 --> 0:20:27.959
<v Speaker 1>anything else on stage. So we started giving him more tasks.

0:20:28.080 --> 0:20:30.679
<v Speaker 1>So then he played piano, and then he started singing,

0:20:30.800 --> 0:20:33.000
<v Speaker 1>and then we started writing and then you know how

0:20:33.040 --> 0:20:36.359
<v Speaker 1>long did that whole process take a couple of months?

0:20:36.400 --> 0:20:41.280
<v Speaker 1>Like by the time we put out our first record,

0:20:41.280 --> 0:20:44.399
<v Speaker 1>our producer was like, this guy needs to be singing

0:20:44.400 --> 0:20:47.560
<v Speaker 1>all the songs. Okay, a little bit slower. You now

0:20:47.680 --> 0:20:50.760
<v Speaker 1>have the band there now called the Glorious Sons. Brett

0:20:50.760 --> 0:20:54.320
<v Speaker 1>starts out on the tambourine. How long before he becomes

0:20:54.359 --> 0:20:59.760
<v Speaker 1>the singer? H yeah, probably like like full time singers. Okay,

0:21:00.080 --> 0:21:01.960
<v Speaker 1>in that two years, when do you make the first

0:21:02.000 --> 0:21:08.480
<v Speaker 1>record throughout the whole time recorded or recorded? Probably a

0:21:08.560 --> 0:21:11.119
<v Speaker 1>year and a half. Okay, in that year and a half,

0:21:11.160 --> 0:21:15.320
<v Speaker 1>are you are you playing live constantly? Where four times

0:21:15.359 --> 0:21:19.120
<v Speaker 1>a week in Kingston, Ontario? I mean, can you make

0:21:19.160 --> 0:21:21.560
<v Speaker 1>anybody playing four times a week? You know, we didn't

0:21:21.560 --> 0:21:24.160
<v Speaker 1>make any money, Like we made enough barely to cover

0:21:24.200 --> 0:21:27.440
<v Speaker 1>the bar tap. I remember being like getting paid, giving

0:21:27.440 --> 0:21:29.320
<v Speaker 1>it all back to the bartender and him being like,

0:21:29.680 --> 0:21:31.639
<v Speaker 1>give me your credit card because you got paid for

0:21:31.640 --> 0:21:36.399
<v Speaker 1>these assholes. They were just And then how many of

0:21:36.440 --> 0:21:39.919
<v Speaker 1>the songs did you play were originals? All of them? Yeah,

0:21:39.960 --> 0:21:41.680
<v Speaker 1>So when we started this band, that was the thing.

0:21:42.680 --> 0:21:45.200
<v Speaker 1>We're playing our own music right from the get go.

0:21:45.960 --> 0:21:48.960
<v Speaker 1>That was there was too many Like growing up in

0:21:48.960 --> 0:21:51.199
<v Speaker 1>a small town, a lot of the live entertainment is

0:21:51.760 --> 0:21:54.320
<v Speaker 1>cover bands, right because you know, they know they'll they'll

0:21:54.320 --> 0:21:56.720
<v Speaker 1>get paid and you know they can make a better

0:21:56.760 --> 0:21:59.800
<v Speaker 1>living and it's more of a hobbyists kind of mentality.

0:21:59.840 --> 0:22:02.840
<v Speaker 1>But it you know, we kind of I didn't want

0:22:02.880 --> 0:22:05.320
<v Speaker 1>to do that. We wanted to be we want to

0:22:05.359 --> 0:22:08.560
<v Speaker 1>be Okay, so you're playing, you know, playing in Kingston

0:22:08.680 --> 0:22:12.680
<v Speaker 1>for bar money and what what's the next step from there? Well,

0:22:12.760 --> 0:22:15.600
<v Speaker 1>then we just started getting any gig we could in

0:22:15.640 --> 0:22:22.960
<v Speaker 1>like Toronto, Ottawa. Who's getting these gigs? H Yeah. My

0:22:23.040 --> 0:22:25.560
<v Speaker 1>girlfriend at the time was even like calling places like

0:22:25.640 --> 0:22:27.720
<v Speaker 1>you know, it's like all hands on deck, whatever it takes.

0:22:27.800 --> 0:22:30.200
<v Speaker 1>Kind of men. You didn't have any agent, you didn't

0:22:30.200 --> 0:22:33.760
<v Speaker 1>have a manager of them. Okay, so you start playing Toronto,

0:22:34.119 --> 0:22:36.879
<v Speaker 1>you play Ottawa, any acclaim or you just go and

0:22:36.920 --> 0:22:41.639
<v Speaker 1>that's it. Usually when we played, first of all, we

0:22:41.760 --> 0:22:44.159
<v Speaker 1>like to have fun party, so our friends would come

0:22:44.160 --> 0:22:49.600
<v Speaker 1>out and we didn't suck, so everyone had a good

0:22:49.600 --> 0:22:51.800
<v Speaker 1>time and they get hammered with us, we'd get hammered them,

0:22:51.840 --> 0:22:54.560
<v Speaker 1>and all of a sudden, you know, he's slowly this

0:22:54.720 --> 0:22:58.119
<v Speaker 1>thing starts happening like one group of people at a time.

0:22:59.440 --> 0:23:03.480
<v Speaker 1>And Okay, what came first, the community or the recording?

0:23:04.720 --> 0:23:08.960
<v Speaker 1>The community? Okay, And so you're living in Canada. I'm

0:23:08.960 --> 0:23:12.399
<v Speaker 1>somewhat sophisticated with Canada. There's a lot of government money,

0:23:12.880 --> 0:23:15.480
<v Speaker 1>there's a lot there's a lot of people playing music.

0:23:15.960 --> 0:23:18.119
<v Speaker 1>But you know, it's much easier to get ahold of

0:23:18.160 --> 0:23:20.800
<v Speaker 1>the professionals, not as big a country in terms of

0:23:20.880 --> 0:23:23.840
<v Speaker 1>music business. Are you trying to get a manager? Are

0:23:23.880 --> 0:23:27.040
<v Speaker 1>you trying to get an agent? We literally have no

0:23:27.160 --> 0:23:29.040
<v Speaker 1>fucking clue what we're doing at this point. We don't

0:23:29.080 --> 0:23:32.800
<v Speaker 1>even our producer of our first album, John Angus McDonald

0:23:32.800 --> 0:23:35.240
<v Speaker 1>from the Jersey as a guitar player, saw our band

0:23:35.720 --> 0:23:37.600
<v Speaker 1>and asked us if you could produce a few songs

0:23:37.600 --> 0:23:39.840
<v Speaker 1>for us, and I was like, sure, what does that mean?

0:23:40.720 --> 0:23:42.800
<v Speaker 1>I didn't have a clue. Like so this was like

0:23:42.800 --> 0:23:45.479
<v Speaker 1>a year and a half into the Glorious Okay, so

0:23:45.560 --> 0:23:49.840
<v Speaker 1>he records those songs where uh, we did it in Newmarket,

0:23:49.920 --> 0:23:53.120
<v Speaker 1>which is north of Toronto, about an hour. Okay, how

0:23:53.160 --> 0:23:56.720
<v Speaker 1>many songs six and then how long until they were released?

0:23:57.800 --> 0:24:00.440
<v Speaker 1>I don't remember we did it in the winter. I

0:24:00.480 --> 0:24:06.480
<v Speaker 1>think we we released Mama in this summer in the summer, Okay,

0:24:06.480 --> 0:24:10.680
<v Speaker 1>So what happened when you released it and blew up? Yeah,

0:24:10.920 --> 0:24:15.720
<v Speaker 1>it's like one small little like uh like there's all

0:24:15.720 --> 0:24:18.520
<v Speaker 1>these like small little radio stations in Canada, so like

0:24:18.600 --> 0:24:20.840
<v Speaker 1>one small town at a time kept adding the song,

0:24:21.200 --> 0:24:23.640
<v Speaker 1>and our hometown added it, and we had support from

0:24:23.640 --> 0:24:28.520
<v Speaker 1>this station, Hits FM, and all of a sudden took

0:24:28.600 --> 0:24:32.000
<v Speaker 1>like this huge cyclical thing and all of a sudden

0:24:32.400 --> 0:24:34.879
<v Speaker 1>it's on the charts and we're driving around and it's

0:24:34.880 --> 0:24:39.679
<v Speaker 1>getting played. Okay, but usually it takes a relationship to

0:24:39.680 --> 0:24:41.840
<v Speaker 1>get on the radio. The two of you were doing

0:24:41.880 --> 0:24:44.120
<v Speaker 1>it yourself or you had somebody involved. Well, I would

0:24:44.200 --> 0:24:47.360
<v Speaker 1>I would say that we had a relationship in our producer,

0:24:47.480 --> 0:24:51.960
<v Speaker 1>John Angis, who like, honestly, we would not be anywhere

0:24:52.000 --> 0:24:55.880
<v Speaker 1>without him because he was already like uh, I don't

0:24:55.920 --> 0:24:58.320
<v Speaker 1>want to say famous, but a very well known guitar

0:24:58.400 --> 0:25:01.919
<v Speaker 1>player in a great Canadian band. And you know, I

0:25:01.960 --> 0:25:04.439
<v Speaker 1>think the traction of him producing the song just for

0:25:04.480 --> 0:25:08.800
<v Speaker 1>the bio audience that band was the truth I think

0:25:09.200 --> 0:25:13.960
<v Speaker 1>I think that we probably you know, uh had a

0:25:14.040 --> 0:25:17.240
<v Speaker 1>leg up because he produced our song. So he whatever,

0:25:17.480 --> 0:25:20.240
<v Speaker 1>his company was, whatever, he was the one. He was

0:25:20.280 --> 0:25:23.600
<v Speaker 1>the one responsible for getting into radio. We did have

0:25:23.720 --> 0:25:27.600
<v Speaker 1>a very low level manager at the time. Um too,

0:25:28.200 --> 0:25:36.040
<v Speaker 1>so rude, that's not rude, referring to garage manager. UM.

0:25:36.080 --> 0:25:39.480
<v Speaker 1>So he was like, you know, we paid someone to

0:25:39.520 --> 0:25:42.560
<v Speaker 1>take the song to radio, and okay, but who was that?

0:25:43.960 --> 0:25:46.280
<v Speaker 1>Who was what the person that took it to radio?

0:25:46.400 --> 0:25:49.639
<v Speaker 1>It was? It was RPM? It was it was an RPM?

0:25:49.840 --> 0:25:53.000
<v Speaker 1>Was it? Who was it was? Kim? Was Kim? Yeah?

0:25:53.040 --> 0:25:55.560
<v Speaker 1>And she did a great job. She did. Okay, so

0:25:55.600 --> 0:25:58.879
<v Speaker 1>now song mom is on the radio. One thing I

0:25:58.920 --> 0:26:01.600
<v Speaker 1>will say is I just gotta correct you here. He's

0:26:01.640 --> 0:26:04.120
<v Speaker 1>not a low level manager. We were the first band

0:26:04.119 --> 0:26:06.760
<v Speaker 1>he ever managed, So he just he's a garage man

0:26:08.320 --> 0:26:11.000
<v Speaker 1>to do it. I'm not throwing stones. I'm just no, no, no,

0:26:11.040 --> 0:26:13.240
<v Speaker 1>I didn't think it was to put down there. Most

0:26:13.240 --> 0:26:15.600
<v Speaker 1>bands usually have somebody they start with and then they're

0:26:15.600 --> 0:26:18.200
<v Speaker 1>not that world occasionally and someone grows into the role.

0:26:18.520 --> 0:26:21.639
<v Speaker 1>So the record as he hit many markets, what happens

0:26:21.680 --> 0:26:25.919
<v Speaker 1>after that? We play a show with a band in

0:26:26.000 --> 0:26:29.320
<v Speaker 1>Canada had a number one song. Who's actually on tour

0:26:29.400 --> 0:26:33.600
<v Speaker 1>with us right now ahead of the herd Um then

0:26:33.680 --> 0:26:35.479
<v Speaker 1>the number one song in the country, and it did

0:26:35.600 --> 0:26:39.240
<v Speaker 1>blow up like crazy in Canada, and they asked us

0:26:39.280 --> 0:26:42.760
<v Speaker 1>to play a show in Toronto at the Drake Hotel

0:26:43.640 --> 0:26:47.399
<v Speaker 1>and we went and played it um and after that

0:26:47.480 --> 0:26:49.560
<v Speaker 1>they asked us to come on tour. And how many

0:26:49.680 --> 0:26:55.960
<v Speaker 1>dates were in that tour? What about your day jobs? Quick?

0:26:56.000 --> 0:26:59.280
<v Speaker 1>Quit them immediately and there was enough money going on

0:26:59.320 --> 0:27:03.560
<v Speaker 1>the road. We were there was we were I don't

0:27:03.560 --> 0:27:08.520
<v Speaker 1>even really know how we stayed afloat merch Mama money.

0:27:08.640 --> 0:27:12.920
<v Speaker 1>We got mama money from the from the song merchandise.

0:27:13.880 --> 0:27:16.600
<v Speaker 1>You always find a way, okay, if you were struggling.

0:27:17.840 --> 0:27:20.360
<v Speaker 1>I didn't feel struggling. I didn't feel like I struggled

0:27:20.400 --> 0:27:22.080
<v Speaker 1>at all. I was living with two guys at that

0:27:22.200 --> 0:27:26.600
<v Speaker 1>time and like this like house that was completely garbage,

0:27:26.680 --> 0:27:29.680
<v Speaker 1>But I never felt like I was, you know, having trouble.

0:27:29.720 --> 0:27:32.119
<v Speaker 1>We had one rule and that was whoever got paid.

0:27:32.800 --> 0:27:34.919
<v Speaker 1>I had to buy the weed in the booze and

0:27:34.960 --> 0:27:36.879
<v Speaker 1>we would we would drink like a two four every night.

0:27:36.920 --> 0:27:39.320
<v Speaker 1>So we were we were doing okay. Okay. The other

0:27:39.400 --> 0:27:41.679
<v Speaker 1>thing it is Canada with a strong safety net. Are

0:27:41.680 --> 0:27:46.240
<v Speaker 1>you taking any money from the government at that point? Zero? Okay,

0:27:46.240 --> 0:27:50.639
<v Speaker 1>wait a minute, I was getting unemployment talking about music. No, no, no,

0:27:50.720 --> 0:27:52.879
<v Speaker 1>I'm talking about unemployment. That's what I'm talking about. I

0:27:52.880 --> 0:27:56.240
<v Speaker 1>was getting unemployment and anything else or that. You're getting unemployment.

0:27:56.320 --> 0:27:58.840
<v Speaker 1>Everybody else in the band getting unemployment. A few members

0:27:58.960 --> 0:28:04.000
<v Speaker 1>definitely were like, you're living on unemployment. Packer worked at

0:28:04.000 --> 0:28:08.280
<v Speaker 1>the Township and Loyallest Township, and I mean, that's a

0:28:08.320 --> 0:28:11.000
<v Speaker 1>really good job. So he had a bunch of money saved.

0:28:11.440 --> 0:28:13.520
<v Speaker 1>Mamba worked with Jay and was a plumber, and he's

0:28:13.560 --> 0:28:15.840
<v Speaker 1>always been really good with money. So I don't know,

0:28:15.920 --> 0:28:18.920
<v Speaker 1>maybe he had some money put away. J put all

0:28:18.920 --> 0:28:22.840
<v Speaker 1>of his money into the band. Okay, but in Canada,

0:28:22.920 --> 0:28:26.520
<v Speaker 1>let's assume you how long were you on unemployment for? Oh,

0:28:26.560 --> 0:28:29.760
<v Speaker 1>I don't know, off and on for you know, when

0:28:29.760 --> 0:28:32.879
<v Speaker 1>I was working with J, I couldn't claim unemployment. So

0:28:33.760 --> 0:28:36.320
<v Speaker 1>and Jay also did odd jobs in between shows and stuff,

0:28:36.359 --> 0:28:39.800
<v Speaker 1>and he would hire me and younger the bandmates to

0:28:39.840 --> 0:28:41.600
<v Speaker 1>work with him. Okay, so you go on the you

0:28:41.640 --> 0:28:43.040
<v Speaker 1>go on the road with a band, you play the

0:28:43.040 --> 0:28:46.960
<v Speaker 1>twenty dates. Where does that leave you um so I

0:28:47.000 --> 0:28:51.440
<v Speaker 1>think midway through that tour, we were coming back through

0:28:51.480 --> 0:29:00.440
<v Speaker 1>Toronto and yeah, so I think before the Horseshoe Tavern date, Um, Jason,

0:29:00.640 --> 0:29:04.400
<v Speaker 1>someone from your office called us. It was yes, okay,

0:29:04.480 --> 0:29:10.440
<v Speaker 1>James tell us the story. So we uh Ian the

0:29:10.480 --> 0:29:15.560
<v Speaker 1>office brings uh ep the EP from said manager who

0:29:15.600 --> 0:29:19.040
<v Speaker 1>was working with them before. Great great kid brings it.

0:29:20.280 --> 0:29:22.600
<v Speaker 1>You should listen to this. So we listened to it

0:29:22.720 --> 0:29:26.760
<v Speaker 1>and Mama, they say it was a hit, but it

0:29:26.800 --> 0:29:31.080
<v Speaker 1>wasn't a hit at that point yet. It was um

0:29:31.120 --> 0:29:33.160
<v Speaker 1>it was just starting and we were looking at it.

0:29:33.200 --> 0:29:36.760
<v Speaker 1>Of Okay, is that all the band is his first? Mama,

0:29:37.360 --> 0:29:39.680
<v Speaker 1>so get the EP and I think song five on

0:29:39.720 --> 0:29:44.600
<v Speaker 1>the EP is called Shapeless Art and it is not

0:29:44.760 --> 0:29:49.160
<v Speaker 1>structured like a pop song. Um. But the second we

0:29:49.280 --> 0:29:52.239
<v Speaker 1>heard that there was a voice and a person in

0:29:52.280 --> 0:29:55.320
<v Speaker 1>there that were telling these stories that we had to

0:29:55.400 --> 0:29:58.800
<v Speaker 1>learn about, like I can't. It was the furthest thing

0:29:58.840 --> 0:30:02.160
<v Speaker 1>from a single, but it showed depth in a way

0:30:02.200 --> 0:30:06.320
<v Speaker 1>that um, I think a rock band, especially coming from Canada,

0:30:06.400 --> 0:30:10.640
<v Speaker 1>has a tough time doing. So we hear that they

0:30:10.960 --> 0:30:14.040
<v Speaker 1>you guys are on your way on tour. Uh stop

0:30:14.040 --> 0:30:16.560
<v Speaker 1>by the stop by the office, have us sit down,

0:30:16.920 --> 0:30:20.880
<v Speaker 1>and I'll never forget it. You guys walk in. Brett

0:30:20.920 --> 0:30:24.120
<v Speaker 1>sits across from me, doesn't say one word. I feel

0:30:24.120 --> 0:30:27.040
<v Speaker 1>like I'm at a job interview with Jay and with

0:30:27.160 --> 0:30:31.920
<v Speaker 1>piercing the eyes and um, the complexity of the room

0:30:31.960 --> 0:30:35.600
<v Speaker 1>was different. I can't I can't explain it, um, And

0:30:35.640 --> 0:30:38.200
<v Speaker 1>I know it sounds corny, but it's it's a reality.

0:30:38.360 --> 0:30:40.840
<v Speaker 1>So we have this conversation about where we go and

0:30:40.880 --> 0:30:43.240
<v Speaker 1>what we're gonna do. And they had this song on

0:30:43.280 --> 0:30:45.440
<v Speaker 1>the record, White Noise, which we thought would be a

0:30:45.520 --> 0:30:49.400
<v Speaker 1>great single, but we thought maybe you need a little mixed,

0:30:49.840 --> 0:30:51.840
<v Speaker 1>needed some work before we do it in a strategy.

0:30:52.320 --> 0:30:55.400
<v Speaker 1>And we had this great conversation that was it, um.

0:30:55.520 --> 0:30:58.480
<v Speaker 1>And we leave and I remember Brett comes back into

0:30:58.560 --> 0:31:02.080
<v Speaker 1>use the bathroom. Uh and uh. I was like, man,

0:31:02.120 --> 0:31:03.520
<v Speaker 1>how do you think that was? Like? I think ever

0:31:03.560 --> 0:31:06.200
<v Speaker 1>been pretty good? He's like, so are we gonna do this?

0:31:07.840 --> 0:31:09.640
<v Speaker 1>And then they get in there, they literally they get

0:31:09.760 --> 0:31:11.320
<v Speaker 1>and I'm like, no, we gotta come see our band

0:31:11.360 --> 0:31:13.920
<v Speaker 1>tonight because if the band is not great live, we

0:31:13.920 --> 0:31:16.080
<v Speaker 1>we just won't do it. So we go that night

0:31:16.080 --> 0:31:20.240
<v Speaker 1>and I remember it's a snowstorm and we show up Horseshoe.

0:31:20.720 --> 0:31:24.520
<v Speaker 1>You guys were supporting head of the Herd. We show up,

0:31:24.600 --> 0:31:26.520
<v Speaker 1>We go on. At this point, they are touring in

0:31:26.560 --> 0:31:32.280
<v Speaker 1>a converted short bus um with blacked out windows and

0:31:32.840 --> 0:31:35.960
<v Speaker 1>the inside looks like the dungiest bar you've ever been

0:31:36.000 --> 0:31:39.400
<v Speaker 1>to and smells like an ashtrike. And this is on

0:31:39.520 --> 0:31:43.040
<v Speaker 1>a Tuesday or Wednesday in Toronto. Uh. So we go

0:31:43.080 --> 0:31:46.160
<v Speaker 1>in and I was like, well, this is I hope

0:31:46.160 --> 0:31:48.520
<v Speaker 1>it's great, but you never know if it's not great.

0:31:49.280 --> 0:31:51.040
<v Speaker 1>So we go in, we have drinks, their mom and

0:31:51.120 --> 0:31:53.720
<v Speaker 1>dad and everybody's in and in, and I go to

0:31:53.760 --> 0:31:56.360
<v Speaker 1>the front of the stage and they come on and

0:31:56.400 --> 0:32:01.080
<v Speaker 1>I was like, this is going to be horrible, and

0:32:01.120 --> 0:32:10.560
<v Speaker 1>I'll tell you why. I'll tell you why. So Brett

0:32:10.640 --> 0:32:16.000
<v Speaker 1>as the front man, has a keyboard not facing the audience,

0:32:17.000 --> 0:32:21.440
<v Speaker 1>horizontal or vertical to the to the stage singing like this,

0:32:22.320 --> 0:32:27.320
<v Speaker 1>singing sideways to the crowd. It was the most bizarre

0:32:27.400 --> 0:32:29.880
<v Speaker 1>stage set up I've ever seen. With the tambourine. At

0:32:29.880 --> 0:32:32.440
<v Speaker 1>the time, I was like, this is gonna be horrible.

0:32:32.640 --> 0:32:36.920
<v Speaker 1>So disappointed. And I think you started with ruby and

0:32:37.080 --> 0:32:40.520
<v Speaker 1>the first note of the first song. I looked at

0:32:40.560 --> 0:32:44.640
<v Speaker 1>the end and we're like, holy shit, and it would.

0:32:44.640 --> 0:32:46.720
<v Speaker 1>It gives me the hair standing up on my rooms

0:32:46.760 --> 0:32:53.440
<v Speaker 1>talking about it because you could see what it could be. UM.

0:32:53.520 --> 0:32:57.320
<v Speaker 1>And I remember that night. I was like, we like,

0:32:57.480 --> 0:32:59.680
<v Speaker 1>we can't let them go out on tour with like,

0:32:59.760 --> 0:33:01.600
<v Speaker 1>we need to figure out a way to do this

0:33:01.680 --> 0:33:04.960
<v Speaker 1>before the world sees what we see. And you know what,

0:33:05.480 --> 0:33:07.480
<v Speaker 1>nine years later, I still think that the world doesn't

0:33:07.520 --> 0:33:11.040
<v Speaker 1>see what we see, but we that night, I remember

0:33:11.080 --> 0:33:14.400
<v Speaker 1>sitting with mom and dad of all the boys, and

0:33:14.440 --> 0:33:16.600
<v Speaker 1>there was this real sense of community of people that

0:33:16.680 --> 0:33:18.600
<v Speaker 1>were there that had come in to see them, and

0:33:18.920 --> 0:33:22.320
<v Speaker 1>we're drinking copious amounts of tequila packers. Dad kissed me

0:33:22.320 --> 0:33:26.560
<v Speaker 1>about four times. UM. But one of the things that

0:33:26.960 --> 0:33:29.680
<v Speaker 1>resonated with me is they cared and we talked about

0:33:29.720 --> 0:33:34.720
<v Speaker 1>the tour and the safety and taking care of their boys. UM.

0:33:35.320 --> 0:33:38.640
<v Speaker 1>And I feel like that in that moment, whether we

0:33:38.640 --> 0:33:41.960
<v Speaker 1>were able to sign them or not, something was going

0:33:42.000 --> 0:33:45.400
<v Speaker 1>to happen, whether we were involved or not. And then

0:33:45.400 --> 0:33:47.120
<v Speaker 1>they go out on tour and I get a phone call.

0:33:48.080 --> 0:33:50.920
<v Speaker 1>They're driving from thunder Bay to Winnipeg on that same tour.

0:33:52.320 --> 0:33:54.680
<v Speaker 1>It is and it's in and we're talking minus thirty

0:33:54.720 --> 0:33:59.480
<v Speaker 1>degrees celsius weather were from medicine. Oh yeah, even worse,

0:33:59.600 --> 0:34:05.160
<v Speaker 1>worse even get a call and the this party bus

0:34:05.200 --> 0:34:08.520
<v Speaker 1>they're traveling on has broken down and nobody and manager

0:34:08.520 --> 0:34:11.560
<v Speaker 1>doesn't call us. Nobody calls us, and I find out

0:34:12.040 --> 0:34:15.560
<v Speaker 1>through mom or dad maybe I don't know. We did

0:34:15.880 --> 0:34:17.920
<v Speaker 1>four two or dates. We so we were in the

0:34:17.920 --> 0:34:21.960
<v Speaker 1>middle of nowhere, in the middle of nowhere, the school

0:34:22.000 --> 0:34:25.520
<v Speaker 1>bus breaks down and it's not it's not going anywhere.

0:34:26.400 --> 0:34:28.360
<v Speaker 1>So our other brother on the time was on the

0:34:28.440 --> 0:34:31.560
<v Speaker 1>road with us doing film and hanging out and just

0:34:31.600 --> 0:34:34.480
<v Speaker 1>helping out. And anyway he could him and I go

0:34:35.320 --> 0:34:40.080
<v Speaker 1>two hour hitchhike rent haul because that's the only thing

0:34:40.120 --> 0:34:45.640
<v Speaker 1>we could get. Drive back two hours, pick the boys up,

0:34:46.120 --> 0:34:48.480
<v Speaker 1>unload all the sleeping bags and the and the mattresses

0:34:48.640 --> 0:34:51.439
<v Speaker 1>from the school bus into the back of the U haul,

0:34:52.440 --> 0:34:54.560
<v Speaker 1>hopping the front seat, two guys in the front seat,

0:34:54.840 --> 0:34:58.719
<v Speaker 1>five guys in the back, windows, shut the door, eight

0:34:58.719 --> 0:35:01.879
<v Speaker 1>hour drive, comple pitch black. And we did four tour

0:35:01.960 --> 0:35:05.560
<v Speaker 1>dates like that and in the minus thirty and nobody

0:35:05.640 --> 0:35:08.680
<v Speaker 1>called and nobody called for help. And when we found

0:35:08.680 --> 0:35:11.560
<v Speaker 1>out about it, I was like, they're gonna win no

0:35:11.600 --> 0:35:15.560
<v Speaker 1>matter what they do, because they just continue to work.

0:35:17.239 --> 0:35:19.800
<v Speaker 1>So we got the plane tickets because I figured that

0:35:19.840 --> 0:35:24.520
<v Speaker 1>would probably go a long way in this conversation along UM,

0:35:24.560 --> 0:35:27.839
<v Speaker 1>and we flew them in and got took care of

0:35:28.000 --> 0:35:36.560
<v Speaker 1>all the travel pieces. Thunderah yeah, and then we started

0:35:36.560 --> 0:35:39.840
<v Speaker 1>with we launched. We stopped everything that was in motion

0:35:40.239 --> 0:35:43.399
<v Speaker 1>in terms of what the plan was going to be,

0:35:43.719 --> 0:35:48.520
<v Speaker 1>and pushed pause and remixed the next single, brought it

0:35:48.560 --> 0:35:53.640
<v Speaker 1>all out and that January it became the first number

0:35:53.640 --> 0:35:56.520
<v Speaker 1>one because I don't think momb it was number two

0:35:57.719 --> 0:36:03.600
<v Speaker 1>UM and never stop often. But that sentiment of the

0:36:03.640 --> 0:36:07.359
<v Speaker 1>work ethic and UM not taking anything for granted and

0:36:07.400 --> 0:36:12.640
<v Speaker 1>not complaining UM without a shadow with doubt is the

0:36:12.760 --> 0:36:15.920
<v Speaker 1>driving force between behind where the band is today. Okay,

0:36:15.920 --> 0:36:18.520
<v Speaker 1>when you find the band, what are you literally doing, Jason?

0:36:20.320 --> 0:36:24.040
<v Speaker 1>I have well Ian who runs the label with me

0:36:24.280 --> 0:36:29.320
<v Speaker 1>partners from the beginning by default producer to managing his band,

0:36:29.680 --> 0:36:35.040
<v Speaker 1>started a label, had some success, didn't plan, had to

0:36:35.080 --> 0:36:37.840
<v Speaker 1>reimagine what that is, but had been managing this Canadian

0:36:37.880 --> 0:36:41.240
<v Speaker 1>hip hop act that the year we signed, the Glorious

0:36:41.239 --> 0:36:44.480
<v Speaker 1>Suns went on to sell a million singles in Canada

0:36:46.080 --> 0:36:49.440
<v Speaker 1>at classified White hip hop act who broke had his

0:36:49.480 --> 0:36:54.120
<v Speaker 1>breakout at thirty eight years old. Put that in perspective, unbelievable.

0:36:54.160 --> 0:36:58.120
<v Speaker 1>One of the from a very small town still to

0:36:58.160 --> 0:37:01.040
<v Speaker 1>this day lives in a town of six hundred on

0:37:01.320 --> 0:37:04.480
<v Speaker 1>east coast of Canada. So that gave us at least

0:37:04.520 --> 0:37:07.319
<v Speaker 1>something to talk about. And I've learned so much um

0:37:07.760 --> 0:37:12.839
<v Speaker 1>through that process. And I love rock and roll. My

0:37:12.920 --> 0:37:16.720
<v Speaker 1>first record was Hot Rocks. So when you hear something

0:37:16.800 --> 0:37:20.560
<v Speaker 1>that speaks to you as a fan and then you

0:37:20.560 --> 0:37:22.839
<v Speaker 1>can actually apply the skill set that you don't even

0:37:22.880 --> 0:37:26.560
<v Speaker 1>realize is the skill set, it's like arts and craft

0:37:26.680 --> 0:37:30.000
<v Speaker 1>day every day, and you just you continue. So we

0:37:30.000 --> 0:37:32.920
<v Speaker 1>were doing that. We really didn't have any money when

0:37:32.960 --> 0:37:35.400
<v Speaker 1>we signed the band, and we probably beg board and

0:37:35.480 --> 0:37:38.600
<v Speaker 1>steal to get the radio campaign up and the remix

0:37:38.640 --> 0:37:42.719
<v Speaker 1>and make a video. And I think the I think

0:37:42.760 --> 0:37:45.680
<v Speaker 1>the bar tab and the damages from that video was

0:37:45.760 --> 0:37:48.680
<v Speaker 1>a substantial enough line item that almost choked on my

0:37:48.800 --> 0:37:52.040
<v Speaker 1>coffee when I got it. That was a fun video, yeah,

0:37:52.080 --> 0:37:56.279
<v Speaker 1>but we set it in motion and so all those

0:37:56.280 --> 0:38:00.160
<v Speaker 1>pieces leading up to that day, I really prepared us

0:38:00.920 --> 0:38:04.920
<v Speaker 1>um too. When we found somebody that worked as hard

0:38:05.280 --> 0:38:07.719
<v Speaker 1>as as we did. Okay. So how old were you

0:38:07.760 --> 0:38:14.200
<v Speaker 1>at that point, thirty four and you've been in the

0:38:14.280 --> 0:38:18.279
<v Speaker 1>music business. I similar. I didn't even know this story,

0:38:18.320 --> 0:38:21.000
<v Speaker 1>but you were, but very similar. I dropped out of

0:38:21.200 --> 0:38:26.480
<v Speaker 1>university making records strout high school for beer money. Um

0:38:26.520 --> 0:38:29.160
<v Speaker 1>in Canada, there's no there wasn't an infrastructure where you

0:38:29.280 --> 0:38:31.320
<v Speaker 1>there was a direct path to working in the music business.

0:38:32.080 --> 0:38:34.920
<v Speaker 1>So I'd record my band in high school so you

0:38:34.960 --> 0:38:39.759
<v Speaker 1>had your own Yeah, horrible, But we would press cassettes

0:38:39.920 --> 0:38:44.000
<v Speaker 1>and I would pay the guy in the cafeteria to

0:38:44.040 --> 0:38:47.400
<v Speaker 1>play it. Then I'd go sell the cassettes. I didn't

0:38:47.400 --> 0:38:49.680
<v Speaker 1>think it was a business, and it was just what

0:38:49.719 --> 0:38:51.160
<v Speaker 1>we loved and we would play on the weekends. We

0:38:51.320 --> 0:38:53.720
<v Speaker 1>do all that sort of stuff and come into university

0:38:53.840 --> 0:38:56.359
<v Speaker 1>and of high school it's like, okay, time to grow up.

0:38:56.960 --> 0:38:59.200
<v Speaker 1>You go to university because that's what everybody else does.

0:38:59.480 --> 0:39:02.839
<v Speaker 1>Go to univer the city and kept making records for

0:39:02.880 --> 0:39:06.960
<v Speaker 1>other people and realizing not the guy who should be

0:39:06.960 --> 0:39:12.200
<v Speaker 1>in the band, what are you laughing at? It must

0:39:12.200 --> 0:39:18.839
<v Speaker 1>have been hard, but so but I have the same

0:39:18.880 --> 0:39:22.239
<v Speaker 1>moment where I'm three years in the university, working at

0:39:22.239 --> 0:39:26.319
<v Speaker 1>a hospital and kidney dialysis think thinking I'm preparing for

0:39:26.520 --> 0:39:30.640
<v Speaker 1>MCATs and dropped out of school and I came home

0:39:30.640 --> 0:39:34.080
<v Speaker 1>and told my parents I think my mom. It was

0:39:34.120 --> 0:39:36.840
<v Speaker 1>probably like almost three months of silence, and the silence

0:39:36.880 --> 0:39:41.399
<v Speaker 1>got broken. My wife today was dancing with my father

0:39:41.440 --> 0:39:44.359
<v Speaker 1>at a wedding. He said, I don't care what he does.

0:39:44.400 --> 0:39:46.239
<v Speaker 1>If he's going to dig a ditch, dig it better

0:39:46.320 --> 0:39:47.920
<v Speaker 1>to the guy to the right and the guy to

0:39:47.960 --> 0:39:50.080
<v Speaker 1>the left. And it was this really empowering thing to

0:39:50.160 --> 0:39:53.920
<v Speaker 1>break free of these chains that really are self imposed,

0:39:53.920 --> 0:39:56.640
<v Speaker 1>because as a parent you don't really have those. But

0:39:57.560 --> 0:39:59.319
<v Speaker 1>they're like, what does the music business mean? I'm like,

0:39:59.400 --> 0:40:01.600
<v Speaker 1>I have no idea, and they're like, where are you

0:40:01.600 --> 0:40:04.520
<v Speaker 1>going to go? I have no idea? And so I

0:40:04.600 --> 0:40:08.080
<v Speaker 1>got a bartending job and going into the Long Weekend,

0:40:08.200 --> 0:40:11.200
<v Speaker 1>I had put an application into a renowned studio outside

0:40:11.200 --> 0:40:15.520
<v Speaker 1>of Toronto called Metalworks, right, Gili More, Yeah, So and

0:40:15.560 --> 0:40:17.560
<v Speaker 1>I was like, well, if I can get in there,

0:40:17.600 --> 0:40:21.000
<v Speaker 1>I will work harder than anybody else. And so I

0:40:21.040 --> 0:40:24.600
<v Speaker 1>put an application. They called me on Thursday, going to

0:40:24.640 --> 0:40:27.000
<v Speaker 1>the Long weekend and they're like, we have an intern

0:40:28.680 --> 0:40:30.880
<v Speaker 1>that's not showing up this weekend. Long weekends are a

0:40:30.920 --> 0:40:33.000
<v Speaker 1>big thing in Canada. Everybody wants to go. Would you

0:40:33.000 --> 0:40:34.680
<v Speaker 1>like to come in or not? We can't tell you

0:40:34.680 --> 0:40:37.560
<v Speaker 1>what you're gonna work on. Like absolutely going to my restaurant.

0:40:37.560 --> 0:40:40.719
<v Speaker 1>I'm there maybe a month. Like if you don't let

0:40:40.719 --> 0:40:43.400
<v Speaker 1>me do this, I gotta quit. He has like, fine,

0:40:43.719 --> 0:40:48.000
<v Speaker 1>go and do it. First day, first session, rush vapor trails.

0:40:48.360 --> 0:40:53.200
<v Speaker 1>Really and you're doing what you're get t not even

0:40:53.360 --> 0:40:54.920
<v Speaker 1>I don't even know how to wind a cable at

0:40:55.000 --> 0:40:58.000
<v Speaker 1>that point. And some there as an assistant to an

0:40:58.040 --> 0:41:01.560
<v Speaker 1>assistant to an assistant, cleaning bathrooms and doing all that

0:41:01.560 --> 0:41:07.320
<v Speaker 1>sort of stuff. But being that close to magic, it's intoxicating.

0:41:07.560 --> 0:41:11.279
<v Speaker 1>And so I would do forty to fifty hours a

0:41:11.280 --> 0:41:15.759
<v Speaker 1>week there, close the bar, go back and forth, make

0:41:15.880 --> 0:41:19.880
<v Speaker 1>no money, but you're in the action. You're where it's created.

0:41:19.960 --> 0:41:24.440
<v Speaker 1>I got to watch um Eddie Kramer do Festival Express.

0:41:24.760 --> 0:41:28.560
<v Speaker 1>I got to just got to be in Chicago. I

0:41:28.560 --> 0:41:30.440
<v Speaker 1>didn't know what I was doing, but the longer I

0:41:30.480 --> 0:41:32.200
<v Speaker 1>was there, I realized I didn't want to be an engineer.

0:41:33.160 --> 0:41:38.120
<v Speaker 1>Um that's to me, that felt like accounting work. I

0:41:38.160 --> 0:41:40.960
<v Speaker 1>guess it's not where the magic lies. In my opinion. Um,

0:41:42.200 --> 0:41:44.920
<v Speaker 1>So stay there for two years outgrew that um in

0:41:45.000 --> 0:41:49.359
<v Speaker 1>that window. Met Ian, through his girlfriend at the time,

0:41:49.400 --> 0:41:52.680
<v Speaker 1>worked at the restaurant with us, and he was in

0:41:52.719 --> 0:41:56.200
<v Speaker 1>a double time punk rock band that I thought was amazing.

0:41:56.440 --> 0:41:59.640
<v Speaker 1>And this is the era of like fat Records, and

0:41:59.680 --> 0:42:02.239
<v Speaker 1>I knew nothing about punk rock like zero, but I

0:42:02.239 --> 0:42:05.000
<v Speaker 1>was like, holy shit, they're touring. This is great, Like

0:42:05.040 --> 0:42:09.360
<v Speaker 1>I need to sign this ban Um. I go to rehearsal.

0:42:09.640 --> 0:42:11.680
<v Speaker 1>They the only one that gave me time, Whizzy and

0:42:11.680 --> 0:42:14.480
<v Speaker 1>everybody else didn't trust me. So we go and I

0:42:14.520 --> 0:42:17.640
<v Speaker 1>was like, Okay, well are going to do europ Um.

0:42:17.760 --> 0:42:20.200
<v Speaker 1>I will find the money to do it. And the

0:42:20.239 --> 0:42:22.280
<v Speaker 1>first conversation was, well, what do you think about slowing

0:42:22.280 --> 0:42:25.200
<v Speaker 1>down the drums for a double time punk rock band?

0:42:26.480 --> 0:42:30.680
<v Speaker 1>It did not help my cause in trying to influence

0:42:30.719 --> 0:42:33.000
<v Speaker 1>anything and making that record, so I ultimately and ended

0:42:33.080 --> 0:42:37.280
<v Speaker 1>up engineering that record with the band, and I remember

0:42:38.239 --> 0:42:42.640
<v Speaker 1>got a lawyer signed a management deal with them on Thursday,

0:42:42.880 --> 0:42:45.959
<v Speaker 1>and I was in a twelve passenger van traveling East

0:42:45.960 --> 0:42:49.919
<v Speaker 1>coast Canada in the dead of winter with these punk

0:42:50.000 --> 0:42:54.120
<v Speaker 1>rock kids playing basement shows and it was eye opening

0:42:54.160 --> 0:42:57.560
<v Speaker 1>and it was exciting, and at the time I felt

0:42:57.560 --> 0:43:00.319
<v Speaker 1>like I had won the lottery and every read and

0:43:00.360 --> 0:43:03.239
<v Speaker 1>there was zero money, but I mean zero, like it

0:43:03.400 --> 0:43:06.880
<v Speaker 1>was a very expensive hobby. But you're in the action,

0:43:07.360 --> 0:43:09.839
<v Speaker 1>and so you go and you do that and come

0:43:09.880 --> 0:43:14.879
<v Speaker 1>back and Ian still partner to this day, and Yng

0:43:15.000 --> 0:43:17.440
<v Speaker 1>to the Yang. We couldn't get a record deal, and

0:43:17.480 --> 0:43:21.960
<v Speaker 1>I think this is where the management thing really solidified.

0:43:22.640 --> 0:43:25.720
<v Speaker 1>For better for worse. I'm a very strong advocate for

0:43:26.040 --> 0:43:29.640
<v Speaker 1>people I believe in, and I am willing to self

0:43:29.640 --> 0:43:31.960
<v Speaker 1>sacrifice in the pursuit of that, for better or for worse.

0:43:32.239 --> 0:43:35.040
<v Speaker 1>It doesn't always work in my favor, but if that's

0:43:35.040 --> 0:43:37.759
<v Speaker 1>all that's left behind him, happy about that. And so

0:43:37.760 --> 0:43:39.880
<v Speaker 1>we're out shopping this band that I saw this potential

0:43:39.960 --> 0:43:43.880
<v Speaker 1>on that I loved that the record deals were bullshit

0:43:44.480 --> 0:43:46.640
<v Speaker 1>and no money, and I knew radio wasn't gonna play

0:43:46.640 --> 0:43:48.759
<v Speaker 1>this band, and I knew the only way they're going

0:43:48.800 --> 0:43:53.120
<v Speaker 1>to sell records is getting on tour and playing these places,

0:43:53.200 --> 0:43:56.440
<v Speaker 1>and and so Ian and I decided that we were

0:43:56.480 --> 0:43:58.720
<v Speaker 1>both going to put in three thousand dollars and start

0:43:58.880 --> 0:44:01.000
<v Speaker 1>Black Box, which is the record they will be signed

0:44:01.040 --> 0:44:03.799
<v Speaker 1>the guys too, And we created a culture with every

0:44:03.800 --> 0:44:06.960
<v Speaker 1>band we signed that released Number one, your job is

0:44:07.000 --> 0:44:09.560
<v Speaker 1>to recoup so we can make another record, and that

0:44:09.640 --> 0:44:11.400
<v Speaker 1>was the culture with every band that we signed, So

0:44:11.440 --> 0:44:13.919
<v Speaker 1>there was a moral obligation taking care of your own

0:44:13.920 --> 0:44:16.319
<v Speaker 1>ship to make sure the next artist that came up

0:44:16.400 --> 0:44:20.719
<v Speaker 1>could have this thing. So that's what started that whole process.

0:44:20.800 --> 0:44:24.640
<v Speaker 1>But in that moment, the way Brett was talking about

0:44:26.040 --> 0:44:28.880
<v Speaker 1>his brother and when people were chirping his brother's band,

0:44:29.120 --> 0:44:32.480
<v Speaker 1>I think at the core of all of this is

0:44:33.040 --> 0:44:35.880
<v Speaker 1>that advocacy for things that you love that the world

0:44:35.920 --> 0:44:39.280
<v Speaker 1>doesn't necessarily see through your lens. That is so clear

0:44:39.320 --> 0:44:41.520
<v Speaker 1>to you, and I think that was the birth of

0:44:41.520 --> 0:44:44.480
<v Speaker 1>what you and I do as management. Um. I can't

0:44:44.520 --> 0:44:48.759
<v Speaker 1>imagine the ship Jason took for managing our band, and

0:44:48.880 --> 0:44:51.920
<v Speaker 1>we started out okay, so you manage it. But they

0:44:51.960 --> 0:44:54.120
<v Speaker 1>already have the track mom I was blowing up. You

0:44:54.160 --> 0:44:57.279
<v Speaker 1>remix the other one that's blowing up? And is it

0:44:57.360 --> 0:45:02.960
<v Speaker 1>a continuous no? No? Yeah, absolutely hard to remember those details.

0:45:03.000 --> 0:45:08.839
<v Speaker 1>I can totally do because I wear those scars. Um.

0:45:08.880 --> 0:45:15.680
<v Speaker 1>I think so the thing with Mama Mama at Arms

0:45:15.719 --> 0:45:19.040
<v Speaker 1>Reach feels very one dimensional, and you're coming from a

0:45:19.080 --> 0:45:22.120
<v Speaker 1>city that people say there's something in the water, whether

0:45:22.200 --> 0:45:27.200
<v Speaker 1>it's headstones, whether it's the hip, there's something there, um,

0:45:28.000 --> 0:45:30.799
<v Speaker 1>And you're trying to carve your own path on the

0:45:30.800 --> 0:45:36.440
<v Speaker 1>merit of this band, this songwriter, specifically the dynamic of

0:45:36.480 --> 0:45:40.000
<v Speaker 1>these two gentlemen, but more importantly the true art. It's

0:45:40.040 --> 0:45:43.799
<v Speaker 1>like taking coal and grinding it down. There's a diamond there,

0:45:43.840 --> 0:45:45.399
<v Speaker 1>and I feel like I'm the only one who could

0:45:45.440 --> 0:45:49.960
<v Speaker 1>see it in a way that nobody else could. So

0:45:50.000 --> 0:45:52.719
<v Speaker 1>now you have to go convince people to see it

0:45:52.760 --> 0:45:57.600
<v Speaker 1>the way you see it before it's actually there for everybody. Um.

0:45:57.640 --> 0:46:00.840
<v Speaker 1>And when I say every moment was a fight or

0:46:04.200 --> 0:46:09.480
<v Speaker 1>uncool band, nothing's going to happen. Never gonna break it radio,

0:46:09.640 --> 0:46:12.520
<v Speaker 1>never gonna break it, alternative radio, never gonna sell a ticket.

0:46:13.600 --> 0:46:16.879
<v Speaker 1>Literally every day that was And I got so sick

0:46:16.920 --> 0:46:19.480
<v Speaker 1>and tired of that too. Yeah, of course, like I

0:46:19.520 --> 0:46:23.799
<v Speaker 1>felt like we were up against people's perceptions constantly, and

0:46:23.800 --> 0:46:27.040
<v Speaker 1>I didn't think they knew who we were. Absolutely, And

0:46:27.080 --> 0:46:30.680
<v Speaker 1>so we we make this video for and it was

0:46:30.719 --> 0:46:32.920
<v Speaker 1>more money we'd ever spent on a video, which was

0:46:32.960 --> 0:46:36.400
<v Speaker 1>how much that's a lot of money. How much of

0:46:36.400 --> 0:46:38.920
<v Speaker 1>that money is from the government. That one ten thousand

0:46:39.040 --> 0:46:40.880
<v Speaker 1>was from the goverment where you get the other two

0:46:40.920 --> 0:46:46.480
<v Speaker 1>you'd saved it from. I'm telling you the yeah, the

0:46:46.560 --> 0:46:50.200
<v Speaker 1>Diceinus of that period, But I figured he never told

0:46:50.280 --> 0:46:53.960
<v Speaker 1>us it was nice either that time, No, nor my wife.

0:46:55.040 --> 0:46:57.560
<v Speaker 1>But I gotta ask, was your wife the same person

0:46:57.640 --> 0:47:00.880
<v Speaker 1>your father had the conversation? Yes, yeah, she stood by

0:47:00.640 --> 0:47:03.760
<v Speaker 1>it still to this day. UM. Key to the success

0:47:03.760 --> 0:47:05.400
<v Speaker 1>to be all the way honest. So we make this

0:47:05.480 --> 0:47:08.760
<v Speaker 1>video and I'm like, I want I want the band

0:47:08.880 --> 0:47:10.640
<v Speaker 1>to try. I want the world to see the band

0:47:10.640 --> 0:47:12.759
<v Speaker 1>how we see the band, because it will help me

0:47:12.840 --> 0:47:14.560
<v Speaker 1>tell the story that I think we need to tell.

0:47:15.239 --> 0:47:19.120
<v Speaker 1>And I think we did it um. But at that time,

0:47:19.520 --> 0:47:21.680
<v Speaker 1>so we were the label. We weren't the manager at

0:47:21.719 --> 0:47:24.640
<v Speaker 1>that time. So I still have the garage, yes, but

0:47:24.880 --> 0:47:29.760
<v Speaker 1>very much advocating as if we are the manager. Um yeah.

0:47:29.840 --> 0:47:34.480
<v Speaker 1>And so but once I realized that it was going

0:47:34.560 --> 0:47:37.440
<v Speaker 1>to take more than what was happening around it, and

0:47:37.480 --> 0:47:39.240
<v Speaker 1>if I was going to die on this sort, I

0:47:39.239 --> 0:47:42.600
<v Speaker 1>I thought it was important to be the one driving

0:47:42.640 --> 0:47:48.080
<v Speaker 1>it um. And so in that period you start to

0:47:48.080 --> 0:47:51.479
<v Speaker 1>see these things that you're telling people and then it's

0:47:51.520 --> 0:47:55.600
<v Speaker 1>not being echoed or reflected in the same way, and

0:47:55.840 --> 0:47:58.719
<v Speaker 1>that confusion when you're trying to change people's perception, it's

0:47:58.800 --> 0:48:01.560
<v Speaker 1>very difficult to the over all goal. And I think

0:48:01.600 --> 0:48:04.240
<v Speaker 1>we we had a conversation about where we were pushing,

0:48:04.239 --> 0:48:07.880
<v Speaker 1>how we wanted to push, what was important UM and

0:48:07.920 --> 0:48:11.520
<v Speaker 1>the band made a decision that we should probably step

0:48:11.520 --> 0:48:13.479
<v Speaker 1>in and help them in a in a deeper level

0:48:13.520 --> 0:48:16.440
<v Speaker 1>and to be all the way on us. Nothing changed

0:48:16.520 --> 0:48:19.560
<v Speaker 1>in terms of how we worked with the band as

0:48:19.600 --> 0:48:22.880
<v Speaker 1>a record label at that point. Nothing changed. Okay, but

0:48:23.000 --> 0:48:26.080
<v Speaker 1>obviously got rid of the garage manager. What did he say? Well,

0:48:27.880 --> 0:48:31.080
<v Speaker 1>there was there's some details that we can't really but

0:48:31.160 --> 0:48:32.920
<v Speaker 1>you know what it was. It was okay, did he

0:48:32.960 --> 0:48:35.960
<v Speaker 1>get paid when he left? Well, well that that you

0:48:36.120 --> 0:48:40.680
<v Speaker 1>go down that No, it was it was pretty quiet. Yeah,

0:48:40.680 --> 0:48:44.759
<v Speaker 1>it wasn't a bad thing. And to be honest, stuff, Yeah,

0:48:44.760 --> 0:48:47.560
<v Speaker 1>he's doing great stuff. The band was. He'll tell you

0:48:47.600 --> 0:48:50.960
<v Speaker 1>to this day that the it just was moving too fast.

0:48:51.120 --> 0:48:53.840
<v Speaker 1>And you know, we invited him to come be a

0:48:53.880 --> 0:48:57.200
<v Speaker 1>part of our shop to try to mentor and because

0:48:57.239 --> 0:48:59.080
<v Speaker 1>I know how loyal these guys are to a flaw

0:48:59.120 --> 0:49:00.399
<v Speaker 1>and I didn't want to be the guy to put

0:49:00.400 --> 0:49:04.680
<v Speaker 1>a wedge, but that didn't work out. And if I

0:49:04.719 --> 0:49:06.479
<v Speaker 1>was only going to do one thing in my entire career,

0:49:06.640 --> 0:49:11.160
<v Speaker 1>was going to break this band like there was. It

0:49:11.280 --> 0:49:13.920
<v Speaker 1>was so clear to me. And so when you're willing

0:49:13.960 --> 0:49:17.759
<v Speaker 1>to do that, UM, those decisions may seem difficult to

0:49:17.760 --> 0:49:21.360
<v Speaker 1>everybody else, but they're very easy two at least to

0:49:21.440 --> 0:49:24.520
<v Speaker 1>me in that time. So we do that, you know,

0:49:24.960 --> 0:49:29.840
<v Speaker 1>take over the whole operation, piece it together, huh, start

0:49:30.239 --> 0:49:34.879
<v Speaker 1>touring with more strategy. We we go from uh that

0:49:34.960 --> 0:49:37.240
<v Speaker 1>into what will be our first number one with the union.

0:49:38.200 --> 0:49:42.200
<v Speaker 1>UM No sorry, so so EP back it up, so

0:49:42.280 --> 0:49:44.640
<v Speaker 1>EP two. Now we got to make an album, and

0:49:44.680 --> 0:49:48.360
<v Speaker 1>so we have this EP and we've got the song

0:49:49.040 --> 0:49:52.160
<v Speaker 1>White Noise peeking at number two, and we're making a record,

0:49:53.120 --> 0:49:58.799
<v Speaker 1>UM for a band. And it's interesting when Brett joined

0:49:58.840 --> 0:50:01.839
<v Speaker 1>his brother's band and during the making of that record, UM,

0:50:02.680 --> 0:50:05.839
<v Speaker 1>it was still a jump all of whose band it

0:50:06.080 --> 0:50:09.080
<v Speaker 1>was UM and and not just between the two of

0:50:09.120 --> 0:50:12.960
<v Speaker 1>them with the other guitar player, where everybody is really polite, passive,

0:50:13.000 --> 0:50:19.560
<v Speaker 1>aggressive in this band at times UM. And so it's yeah,

0:50:19.600 --> 0:50:21.160
<v Speaker 1>and now we just get ready to it. But it's

0:50:21.280 --> 0:50:23.080
<v Speaker 1>it's all these things where everyone's not trying to step

0:50:23.080 --> 0:50:25.080
<v Speaker 1>on anybody's toast. And so we go into this church,

0:50:25.200 --> 0:50:31.680
<v Speaker 1>we make this record with John Angus and finish that record.

0:50:32.600 --> 0:50:37.560
<v Speaker 1>First single comes out, the band goes out for sixty

0:50:37.680 --> 0:50:41.000
<v Speaker 1>shows to support tours, one with Airborne, one with the

0:50:41.040 --> 0:50:47.359
<v Speaker 1>trus that we I mean it probably cost us sixty Yeah,

0:50:47.400 --> 0:50:49.600
<v Speaker 1>So we went out and we did that, and we

0:50:49.719 --> 0:50:52.759
<v Speaker 1>come back and the first tour we do on our

0:50:52.760 --> 0:50:55.120
<v Speaker 1>headline in Canada, coming out of that book by Ian

0:50:55.360 --> 0:50:59.719
<v Speaker 1>director Venue no promoter. We sell it out. Okay, you

0:51:00.040 --> 0:51:02.919
<v Speaker 1>the records. Now, are you making any money on the record? No,

0:51:03.080 --> 0:51:05.520
<v Speaker 1>because they're not making money, So how do we fund

0:51:05.560 --> 0:51:09.200
<v Speaker 1>the touring? So there is no money, but you can

0:51:09.239 --> 0:51:15.080
<v Speaker 1>start to see real people connecting to something that speaks

0:51:15.120 --> 0:51:17.200
<v Speaker 1>to them the way the way it spoke to me

0:51:17.880 --> 0:51:20.160
<v Speaker 1>in a way that it was very much underground, even

0:51:20.160 --> 0:51:23.120
<v Speaker 1>though radio was playing it because rock radio historically does

0:51:23.160 --> 0:51:27.879
<v Speaker 1>not translate to record sales, certainly not in the modern era. No. So,

0:51:28.000 --> 0:51:30.640
<v Speaker 1>but we were seeing the growth and people were passionate

0:51:30.719 --> 0:51:33.919
<v Speaker 1>and they felt like they would get something every night

0:51:34.200 --> 0:51:37.840
<v Speaker 1>that maybe the last time. And it was very reckless

0:51:38.040 --> 0:51:41.800
<v Speaker 1>and not always the greatest, but always the most honest,

0:51:42.160 --> 0:51:43.560
<v Speaker 1>and so we would go at and do that, and

0:51:43.719 --> 0:51:46.279
<v Speaker 1>so we sell it this tour Toronto, we sell nine

0:51:46.680 --> 0:51:50.680
<v Speaker 1>tickets in advance at the Opera House. Remember no promoter.

0:51:51.280 --> 0:51:53.200
<v Speaker 1>Ian and I paid for the promotion of that tour,

0:51:53.760 --> 0:51:57.720
<v Speaker 1>like market, thousand dollars market. He did the whole routing,

0:51:57.760 --> 0:52:01.239
<v Speaker 1>he did the advancing, we did the merch. There was

0:52:01.320 --> 0:52:08.160
<v Speaker 1>literally fully independent. I'm like, holy shit, we that felt

0:52:08.200 --> 0:52:13.640
<v Speaker 1>like the first real validation. Um you guys, probably I

0:52:13.719 --> 0:52:18.040
<v Speaker 1>felt I felt validated every night, you know. Yeah, but

0:52:18.080 --> 0:52:21.880
<v Speaker 1>you're a twenty one year old kid. Um yeah, every rocket.

0:52:22.320 --> 0:52:26.360
<v Speaker 1>It's interesting to hear it from another perspective because, okay,

0:52:26.360 --> 0:52:30.200
<v Speaker 1>so you promote your own towards successful Yeah them? What uh? Them?

0:52:30.280 --> 0:52:35.319
<v Speaker 1>What is the whole kind? I start getting a reputation

0:52:35.360 --> 0:52:38.440
<v Speaker 1>of being the guy. Have you met Jason, Oh you haven't.

0:52:38.520 --> 0:52:40.319
<v Speaker 1>He'll tell you Glad sounds gonna be the biggest band

0:52:40.360 --> 0:52:43.880
<v Speaker 1>in the world at some point. He's delusional too. Yeah,

0:52:43.920 --> 0:52:48.800
<v Speaker 1>literally that that is the context around everything. And everybody

0:52:48.840 --> 0:52:51.120
<v Speaker 1>told me your bands not cool, they'll never break it.

0:52:51.160 --> 0:52:55.640
<v Speaker 1>Alternative and it would just it would make me so

0:52:55.719 --> 0:53:00.520
<v Speaker 1>angry that it became the north star of everything, which

0:53:01.200 --> 0:53:05.440
<v Speaker 1>which upsets me because I honestly I don't like what

0:53:05.640 --> 0:53:07.839
<v Speaker 1>is alternative music. I mean the whole thing. It's like,

0:53:08.160 --> 0:53:10.720
<v Speaker 1>we're a rock and roll band that plays our own instruments.

0:53:10.760 --> 0:53:12.680
<v Speaker 1>But I don't think you can kind of pigeonhole us

0:53:12.680 --> 0:53:19.320
<v Speaker 1>into anything. We've We've always had an extremely eclectic catalog. Okay,

0:53:19.400 --> 0:53:21.040
<v Speaker 1>let's let's kind of go fast and then get to

0:53:21.120 --> 0:53:24.319
<v Speaker 1>that point. So now you're having success, At what point

0:53:24.360 --> 0:53:28.719
<v Speaker 1>do you woke up with Nick so quick? So we

0:53:28.800 --> 0:53:31.319
<v Speaker 1>go from that record too. I know, if we make

0:53:31.360 --> 0:53:33.760
<v Speaker 1>the Union two point oh, the band is never bigger

0:53:33.760 --> 0:53:36.440
<v Speaker 1>than where we didn't want to do that anyways. Um

0:53:36.480 --> 0:53:38.600
<v Speaker 1>So Brett and the guys trying to make a record

0:53:38.880 --> 0:53:41.359
<v Speaker 1>two or three times, and I had this. I don't

0:53:41.360 --> 0:53:42.440
<v Speaker 1>know if I've told them so. This is not like

0:53:42.440 --> 0:53:47.719
<v Speaker 1>can make them angry or happy. I figured there's no

0:53:47.800 --> 0:53:50.480
<v Speaker 1>ego in finding the right decision. And so if they

0:53:50.520 --> 0:53:51.799
<v Speaker 1>are going to go out and try to make this

0:53:51.920 --> 0:53:54.600
<v Speaker 1>record on their own, they're either going to deliver something

0:53:54.600 --> 0:53:57.000
<v Speaker 1>that is stunning or they are going to be so

0:53:57.160 --> 0:53:59.360
<v Speaker 1>frustrated in their pursuit that they're going to throw up

0:53:59.400 --> 0:54:01.440
<v Speaker 1>the white flag. Can say, okay, so now what do

0:54:01.480 --> 0:54:03.520
<v Speaker 1>you want to do? And I think we did that

0:54:03.560 --> 0:54:06.240
<v Speaker 1>over but six months of them banging their head against

0:54:06.280 --> 0:54:09.719
<v Speaker 1>the wall three tries, three tries. It was in l

0:54:09.800 --> 0:54:14.680
<v Speaker 1>a Um meeting with a new gentleman at BMG, Jamie

0:54:14.719 --> 0:54:18.279
<v Speaker 1>Neely on the publishing side, and he's like, I got this.

0:54:18.680 --> 0:54:20.520
<v Speaker 1>I'm like, I'm trying to make this record for this band,

0:54:20.600 --> 0:54:22.919
<v Speaker 1>Glory's Sunds. I can't. I can. I need to hear.

0:54:23.880 --> 0:54:25.319
<v Speaker 1>I can explain it to you, but I haven't heard

0:54:25.360 --> 0:54:27.239
<v Speaker 1>what I need to hear. So he's like, let me

0:54:27.280 --> 0:54:29.560
<v Speaker 1>play this thing from this. He's like, I got this

0:54:29.640 --> 0:54:32.880
<v Speaker 1>Danish producer, songwriter and a couple of guys that and

0:54:32.920 --> 0:54:35.040
<v Speaker 1>he played me one song and I was like, we're

0:54:35.080 --> 0:54:37.640
<v Speaker 1>making that. They're making the record, and I called you

0:54:37.640 --> 0:54:40.279
<v Speaker 1>in and I'm like, I found it. Now. This is

0:54:40.320 --> 0:54:44.120
<v Speaker 1>a band that the way they historically made a record

0:54:44.160 --> 0:54:47.719
<v Speaker 1>to how that record is very different. And so I

0:54:47.760 --> 0:54:51.000
<v Speaker 1>seeded the demo to them individually, Hey what do you

0:54:51.040 --> 0:54:53.279
<v Speaker 1>think of this? Like do you like the vibe of this?

0:54:53.360 --> 0:54:56.680
<v Speaker 1>And everybody came back, Oh, this is fucking great. Oh yeah,

0:54:56.719 --> 0:54:58.520
<v Speaker 1>I would love to work with them, not knowing what

0:54:58.600 --> 0:55:01.440
<v Speaker 1>that meant, but I was just like one, like, so

0:55:01.560 --> 0:55:04.560
<v Speaker 1>come back three months later and I was like guys

0:55:05.280 --> 0:55:08.239
<v Speaker 1>go to l A, sit with this team, give me

0:55:08.280 --> 0:55:12.359
<v Speaker 1>a week, see what comes. Um. We go out first

0:55:12.440 --> 0:55:15.000
<v Speaker 1>night in l A with the producers. The band drinks

0:55:15.120 --> 0:55:19.200
<v Speaker 1>probably four pictures of Margarita's j Emmons and jam and

0:55:19.280 --> 0:55:22.279
<v Speaker 1>Fashion looks across at the producer and says, so, what's

0:55:22.320 --> 0:55:27.200
<v Speaker 1>the fucking plan? What are we here for? I remember,

0:55:28.840 --> 0:55:32.120
<v Speaker 1>and I'm like, oh man, these guys like all that

0:55:32.239 --> 0:55:34.759
<v Speaker 1>kind of just like Frederick tom Ryan, I'm kind of

0:55:34.800 --> 0:55:38.879
<v Speaker 1>like look like deer in the headlights. It was everybody. Yeah,

0:55:38.880 --> 0:55:42.120
<v Speaker 1>everybody was so frustrated. But we tried. Don't forget. We

0:55:42.239 --> 0:55:45.759
<v Speaker 1>tried to make a record three times before we got here,

0:55:45.800 --> 0:55:49.719
<v Speaker 1>So like, did you did you know that it wasn't

0:55:49.719 --> 0:55:52.000
<v Speaker 1>working or only Jason told you? We all know it

0:55:52.080 --> 0:55:55.279
<v Speaker 1>wasn't working because it would take us, like, you know,

0:55:55.480 --> 0:55:58.960
<v Speaker 1>five days to do two songs, and and we'd come

0:55:58.960 --> 0:56:00.920
<v Speaker 1>out of it and there's just isn't something like we

0:56:00.960 --> 0:56:03.600
<v Speaker 1>want to take a step, like that's what we want

0:56:03.600 --> 0:56:07.000
<v Speaker 1>to do. We want to challenge ourselves creatively, change change

0:56:07.040 --> 0:56:11.000
<v Speaker 1>the game. But every time we went in, we we

0:56:11.080 --> 0:56:13.480
<v Speaker 1>kind of came out with the same. Yeah, so we

0:56:13.520 --> 0:56:15.080
<v Speaker 1>go to l A. We knew what we wanted, but

0:56:15.120 --> 0:56:17.399
<v Speaker 1>we didn't know what it looked like. And you could

0:56:17.440 --> 0:56:20.960
<v Speaker 1>see that, so I knew they wouldn't. I knew the

0:56:20.960 --> 0:56:22.640
<v Speaker 1>one thing with Brett when it comes to that sort

0:56:22.680 --> 0:56:25.480
<v Speaker 1>of stuff, He's unwilling to compromise, compromise the pursuit of

0:56:25.480 --> 0:56:27.880
<v Speaker 1>what's great, and so we do that. That night we

0:56:27.960 --> 0:56:30.359
<v Speaker 1>end up at the Rainbow Room, and I knew we

0:56:30.360 --> 0:56:33.200
<v Speaker 1>were going to be okay when Brett said to the producer,

0:56:34.040 --> 0:56:36.640
<v Speaker 1>just I'm not here to tell you what I want

0:56:36.680 --> 0:56:39.640
<v Speaker 1>to do. You just I'll give you a week and

0:56:39.760 --> 0:56:42.319
<v Speaker 1>you you paint the picture with me on what we

0:56:42.360 --> 0:56:44.360
<v Speaker 1>need to do. We were there to get help, but

0:56:44.560 --> 0:56:47.160
<v Speaker 1>we needed help more than any at any point in

0:56:47.200 --> 0:56:49.400
<v Speaker 1>our career. We needed help at that moment, and we

0:56:49.440 --> 0:56:51.760
<v Speaker 1>made We made that record, which was the last record,

0:56:51.760 --> 0:56:55.520
<v Speaker 1>which getting to how we met Neck Days fifteen days

0:56:56.040 --> 0:56:58.080
<v Speaker 1>and in the Crazy Party. You should have seen how

0:56:58.120 --> 0:57:00.040
<v Speaker 1>confused we were going in there, though, I honest I

0:57:00.040 --> 0:57:02.480
<v Speaker 1>didn't know if I'd ever be a musician again. And

0:57:03.400 --> 0:57:06.200
<v Speaker 1>to come out after fifteen days and have ten songs

0:57:06.280 --> 0:57:10.879
<v Speaker 1>actually that you loved, it was like the greatest feeling

0:57:10.920 --> 0:57:13.239
<v Speaker 1>of all time, and and it was loaded with hits

0:57:13.239 --> 0:57:17.040
<v Speaker 1>and I knew, I swear to God and I knew,

0:57:17.520 --> 0:57:21.280
<v Speaker 1>and I knew in that moment that this I was

0:57:21.320 --> 0:57:24.960
<v Speaker 1>going to be able to convince people to support to

0:57:25.000 --> 0:57:27.520
<v Speaker 1>get that number one at alternative Radio. And we got

0:57:27.560 --> 0:57:30.040
<v Speaker 1>it on the first single of that record. So fast

0:57:30.080 --> 0:57:34.040
<v Speaker 1>forward relationships with BMG, Ian and I come in. We

0:57:34.120 --> 0:57:37.080
<v Speaker 1>operate BMG as the Canadian operation for a couple of years.

0:57:37.080 --> 0:57:41.040
<v Speaker 1>Part of that, dan Gil dan Cohen who ran Vagrant,

0:57:41.120 --> 0:57:42.760
<v Speaker 1>came up to meet us in the office and we

0:57:42.840 --> 0:57:45.520
<v Speaker 1>played them Josie off of the record and like we

0:57:45.520 --> 0:57:48.800
<v Speaker 1>should sign this band. I was like, Wow, that was easy.

0:57:49.600 --> 0:57:53.160
<v Speaker 1>This is wonderful. Um so, And in that intern dan

0:57:53.200 --> 0:57:55.720
<v Speaker 1>Gil sends it to Nick Attaway. I have no idea

0:57:55.720 --> 0:57:58.960
<v Speaker 1>who Nick Ataway is. From that day till almost still today,

0:57:59.160 --> 0:58:00.760
<v Speaker 1>I get a Nick out of way call at eight

0:58:00.760 --> 0:58:02.800
<v Speaker 1>o'clock in the morning. I don't know this guy, no

0:58:02.920 --> 0:58:05.840
<v Speaker 1>deal memo, no nothing. He's called me. He's like, we're

0:58:05.840 --> 0:58:07.520
<v Speaker 1>gonna do the deal, right you can. I'm like, I

0:58:07.560 --> 0:58:09.720
<v Speaker 1>don't even have ever even talked to a lawyer. He's like,

0:58:09.880 --> 0:58:11.479
<v Speaker 1>he's like, I played it for this person. I played

0:58:11.520 --> 0:58:14.240
<v Speaker 1>it for this person. Holy ship, this is the greatest record.

0:58:14.680 --> 0:58:17.400
<v Speaker 1>I called Dan, I'm like, who's Nick? Like, there was

0:58:17.440 --> 0:58:21.480
<v Speaker 1>no formal introduction. That was how I met Nick Nick Attaway,

0:58:21.800 --> 0:58:23.960
<v Speaker 1>and he's like, this is it. This is gonna be amazing.

0:58:24.560 --> 0:58:26.800
<v Speaker 1>Holy sh it, I can't believe you deliver this is

0:58:26.960 --> 0:58:30.400
<v Speaker 1>this is unbelievable. I love this band, Let's do it.

0:58:30.440 --> 0:58:33.080
<v Speaker 1>So it's like, well, we're gonna do it then, and

0:58:33.280 --> 0:58:36.200
<v Speaker 1>the deal became secondary because at that point I couldn't

0:58:36.200 --> 0:58:39.880
<v Speaker 1>pull out of it would have been really bad. But

0:58:39.960 --> 0:58:44.120
<v Speaker 1>that exciting, that excitement is great, and that I've learned

0:58:44.240 --> 0:58:46.920
<v Speaker 1>is more valuable than anything else. Um, And so we

0:58:46.960 --> 0:58:49.040
<v Speaker 1>go with Everything's already goes to number one in Canada

0:58:49.600 --> 0:58:52.440
<v Speaker 1>and Nick goes to goes to it with alternative Radio,

0:58:53.080 --> 0:58:56.800
<v Speaker 1>and we say, the band's ability to say yes is

0:58:56.800 --> 0:58:59.640
<v Speaker 1>why we're here today. They said yes to everything. We

0:58:59.800 --> 0:59:01.560
<v Speaker 1>never ever looked at a budget, we never looked at

0:59:01.560 --> 0:59:04.400
<v Speaker 1>the guarantee, we never it was yes, and we were

0:59:04.440 --> 0:59:08.880
<v Speaker 1>all collectively digging ourselves into this enormous hole but didn't

0:59:08.880 --> 0:59:11.160
<v Speaker 1>give a ship. And so Nix's out there and he's

0:59:11.160 --> 0:59:13.720
<v Speaker 1>getting this thing and getting this thing, and we die

0:59:13.760 --> 0:59:17.880
<v Speaker 1>on the vine. Five months into Everything's all right. The

0:59:17.920 --> 0:59:21.800
<v Speaker 1>first single on our BMG release, Dead Done, Budgets Gone.

0:59:22.360 --> 0:59:25.560
<v Speaker 1>But we were like that's what I mean, the very

0:59:25.560 --> 0:59:32.720
<v Speaker 1>first treating us who I have to tell the story

0:59:32.800 --> 0:59:35.640
<v Speaker 1>when I met Nick, So I don't know where we were,

0:59:35.720 --> 0:59:40.200
<v Speaker 1>and we were and this guy comes on the bus

0:59:40.480 --> 0:59:44.200
<v Speaker 1>and like literally like it's like a freaking bull in

0:59:44.240 --> 0:59:46.440
<v Speaker 1>a china shop, just like you might as well have

0:59:46.520 --> 0:59:49.800
<v Speaker 1>kicked the door open. And he's coming in. He's like, yeah,

0:59:49.880 --> 0:59:52.000
<v Speaker 1>like this that was great, but you should have played

0:59:52.000 --> 0:59:53.880
<v Speaker 1>more new stuff. And then he and then he starts

0:59:53.880 --> 0:59:56.720
<v Speaker 1>like talking and he's like for like three hours at night,

0:59:56.760 --> 0:59:59.520
<v Speaker 1>I heard like every conspiracy theory on the map, like

1:00:00.520 --> 1:00:04.760
<v Speaker 1>everything everything that Nick is. He was in that first

1:00:04.760 --> 1:00:13.400
<v Speaker 1>three hours of the medium. Okay, Nick, you're a story.

1:00:13.440 --> 1:00:17.840
<v Speaker 1>You're from where uh born and raised in Philadelphia. Okay,

1:00:17.840 --> 1:00:19.840
<v Speaker 1>how do you how do you ultimately get to b MG.

1:00:21.280 --> 1:00:23.840
<v Speaker 1>I was going to University of Pennsylvania. I wanted to

1:00:23.840 --> 1:00:27.919
<v Speaker 1>be in the music industry. I was bartender, went to Penny.

1:00:29.680 --> 1:00:32.080
<v Speaker 1>I was bartender at three rock clubs, paying my way

1:00:32.080 --> 1:00:36.400
<v Speaker 1>through school. I was interning at the radio station UH,

1:00:36.440 --> 1:00:39.480
<v Speaker 1>intern for Epic Records, and interned for m c A

1:00:40.400 --> 1:00:42.919
<v Speaker 1>UH and then I got UM and I really wanted

1:00:42.920 --> 1:00:46.520
<v Speaker 1>to get the music business because I in Philadelphia that

1:00:46.800 --> 1:00:49.920
<v Speaker 1>there was no real radio station playing new music, and

1:00:50.200 --> 1:00:52.960
<v Speaker 1>w MMR was the only station, but it was classic rock.

1:00:53.480 --> 1:00:55.440
<v Speaker 1>So I would see all these amazing bands that I

1:00:55.600 --> 1:00:58.560
<v Speaker 1>never heard of play in front of very small crowds

1:00:58.920 --> 1:01:01.919
<v Speaker 1>and just become huge. And I wanted to be part

1:01:01.920 --> 1:01:03.920
<v Speaker 1>of that. And this is how old are you and

1:01:03.960 --> 1:01:07.680
<v Speaker 1>what you're it was. I was twenty one, and it

1:01:07.760 --> 1:01:11.240
<v Speaker 1>was nineteen ninety one, and I graduated at the age

1:01:11.240 --> 1:01:12.880
<v Speaker 1>of twenty six and ninety six. I was on the

1:01:12.880 --> 1:01:15.760
<v Speaker 1>six year college plan because I wasn't smart enough to

1:01:15.800 --> 1:01:18.640
<v Speaker 1>go to Penn. I kind of conned my way in

1:01:19.480 --> 1:01:22.640
<v Speaker 1>and uh, so it took me a while and uh

1:01:22.680 --> 1:01:25.400
<v Speaker 1>and then I went to uh got my first job

1:01:25.440 --> 1:01:27.960
<v Speaker 1>in l A doing college promotion at m c A,

1:01:28.480 --> 1:01:31.800
<v Speaker 1>the National Triple A and West Coast Rock Alternative. And

1:01:31.840 --> 1:01:34.760
<v Speaker 1>I went to Arista. UH and then I went to

1:01:34.800 --> 1:01:37.920
<v Speaker 1>go work for Corner CAPH had Red Light Management to

1:01:38.000 --> 1:01:41.560
<v Speaker 1>head up promotion there in their early days and UM

1:01:42.120 --> 1:01:46.040
<v Speaker 1>and then went to Vagrant and then BMG bought Vagrant

1:01:46.200 --> 1:01:48.960
<v Speaker 1>and became the head of promotion there and now I

1:01:49.160 --> 1:01:52.160
<v Speaker 1>oversee the rock Alternative and Triple A. So that's how

1:01:52.160 --> 1:01:55.360
<v Speaker 1>I got to where I am on on this. And

1:01:55.720 --> 1:01:57.880
<v Speaker 1>you know, when I first heard the music, my boss said,

1:01:58.240 --> 1:02:02.040
<v Speaker 1>you should hear this Glorious Son's it's really good. And Dan,

1:02:02.520 --> 1:02:05.360
<v Speaker 1>my boss is very critical. He doesn't say things are

1:02:05.480 --> 1:02:08.120
<v Speaker 1>very good very often. So I'm like, holy ship. And

1:02:08.120 --> 1:02:09.680
<v Speaker 1>then I heard it and I'm like, oh my god,

1:02:09.840 --> 1:02:12.680
<v Speaker 1>every song is great. And to this day I'll tell everyone.

1:02:13.200 --> 1:02:14.760
<v Speaker 1>You know, they'll be like, what songs should I hear?

1:02:14.840 --> 1:02:17.320
<v Speaker 1>What's good? And I'm just like, pick any song. They're

1:02:17.320 --> 1:02:20.640
<v Speaker 1>all great. There's not one bad song, and any of

1:02:20.680 --> 1:02:23.360
<v Speaker 1>their stuff we took everything is all right because we're

1:02:23.520 --> 1:02:27.240
<v Speaker 1>we were thinking alternative, alternative, alternative, and we had you know,

1:02:27.320 --> 1:02:30.240
<v Speaker 1>we got like a bunch of really good stations. But

1:02:30.360 --> 1:02:33.200
<v Speaker 1>you know, it was over a six month period and

1:02:33.200 --> 1:02:36.560
<v Speaker 1>and I think we got into the thirties, but you know,

1:02:36.640 --> 1:02:38.960
<v Speaker 1>it didn't take off. Meanwhile, I was going to a

1:02:38.960 --> 1:02:40.919
<v Speaker 1>lot of their shows. The first shows that I went

1:02:40.960 --> 1:02:43.680
<v Speaker 1>to they were opening up for Greata Van Fleet. The

1:02:43.760 --> 1:02:46.800
<v Speaker 1>one thing I noticed was is that when they went on,

1:02:47.200 --> 1:02:50.320
<v Speaker 1>if you just walked into the club and saw them

1:02:50.320 --> 1:02:52.040
<v Speaker 1>on stage, you would have thought they were the headliner.

1:02:52.520 --> 1:02:55.160
<v Speaker 1>Everyone that was there was there to see Greta, and

1:02:55.200 --> 1:02:59.000
<v Speaker 1>when they saw the Glorious Sons, they freaked out and I,

1:02:59.160 --> 1:03:02.600
<v Speaker 1>you know, and uh, And I was like, that's another

1:03:02.640 --> 1:03:05.600
<v Speaker 1>sign because having bar attended in rock clubs for six years,

1:03:06.000 --> 1:03:09.160
<v Speaker 1>you see how most opening bands get treated, you know,

1:03:09.200 --> 1:03:11.680
<v Speaker 1>by the audience of the headliner, which is never usually

1:03:11.680 --> 1:03:15.240
<v Speaker 1>that good. And I also noticed that the song sought

1:03:15.280 --> 1:03:17.680
<v Speaker 1>off shotgun s O s. It was getting this like

1:03:18.000 --> 1:03:21.360
<v Speaker 1>major reaction and people were able to sing along to

1:03:21.480 --> 1:03:24.440
<v Speaker 1>that song even if they had never heard it before,

1:03:24.760 --> 1:03:26.560
<v Speaker 1>and it was really connecting it. And then we were

1:03:26.600 --> 1:03:30.360
<v Speaker 1>having this talk about it being a radio single and

1:03:30.400 --> 1:03:33.920
<v Speaker 1>the biggest problem in America is you know, lyrics. You

1:03:34.000 --> 1:03:37.280
<v Speaker 1>got one lyric that could offend one person out of

1:03:37.280 --> 1:03:41.000
<v Speaker 1>a thousand, It could just fuck you at radio. And

1:03:41.040 --> 1:03:42.800
<v Speaker 1>I said, you know, guys, you know we're a land

1:03:42.840 --> 1:03:47.000
<v Speaker 1>of hypocrisy and school shootings and all this stuff, and

1:03:47.040 --> 1:03:50.320
<v Speaker 1>even though the song doesn't advocate violence in any way,

1:03:50.440 --> 1:03:54.120
<v Speaker 1>there could be issues. But then we realized that it

1:03:54.200 --> 1:03:56.360
<v Speaker 1>was so good, so good of a song, that we

1:03:56.360 --> 1:03:58.720
<v Speaker 1>should take that chance. And then right when we were

1:03:58.800 --> 1:04:02.200
<v Speaker 1>thinking going to go for it, the Parkland shooting happened,

1:04:03.000 --> 1:04:04.640
<v Speaker 1>and I said, we got we gotta put the brakes

1:04:04.680 --> 1:04:07.720
<v Speaker 1>on this, and just you know, waited out because the

1:04:07.760 --> 1:04:11.080
<v Speaker 1>one thing Americans do is they forget very quickly. So

1:04:11.120 --> 1:04:13.320
<v Speaker 1>it's not off the table forever, it's just off the

1:04:13.360 --> 1:04:16.400
<v Speaker 1>table until you was in a real important part of this.

1:04:18.120 --> 1:04:22.120
<v Speaker 1>He's not giving himself enough credit. He the start of

1:04:22.280 --> 1:04:25.560
<v Speaker 1>s OS at radio um, there was no budget left,

1:04:26.680 --> 1:04:31.720
<v Speaker 1>and he went on his own to find one champion

1:04:31.760 --> 1:04:34.040
<v Speaker 1>at a time to bring back to the table, to

1:04:34.040 --> 1:04:36.920
<v Speaker 1>go to the label to open up budget. At this point,

1:04:36.960 --> 1:04:40.080
<v Speaker 1>we are nine months removed from the record coming out,

1:04:40.160 --> 1:04:43.560
<v Speaker 1>eight months probably in that window, no mudget, No nobody's

1:04:43.600 --> 1:04:46.520
<v Speaker 1>reinvesting in a record nine months, like it's just not happening.

1:04:46.960 --> 1:04:51.240
<v Speaker 1>And while this story, well this is happening. He's going

1:04:51.320 --> 1:04:55.160
<v Speaker 1>out and champion and on the back of the band

1:04:55.200 --> 1:04:58.240
<v Speaker 1>playing all those radio shows, not getting the single, but

1:04:58.360 --> 1:05:00.440
<v Speaker 1>all the promoters and all the show for like this

1:05:00.480 --> 1:05:02.800
<v Speaker 1>is a real fucking rock and roll band. So they

1:05:02.840 --> 1:05:05.400
<v Speaker 1>bought into the band even though the song didn't get there.

1:05:05.440 --> 1:05:08.200
<v Speaker 1>So we built up this good will. And Nick, I'm

1:05:08.200 --> 1:05:12.760
<v Speaker 1>telling you, if he did not become proactive, and I

1:05:12.800 --> 1:05:14.520
<v Speaker 1>don't know if it was from me screaming at him

1:05:14.760 --> 1:05:19.880
<v Speaker 1>or or our collective love of the band. Um, he

1:05:20.000 --> 1:05:23.200
<v Speaker 1>went out and one at a time converted top down

1:05:23.520 --> 1:05:27.400
<v Speaker 1>radio folks on on this band without asking for a

1:05:27.480 --> 1:05:30.280
<v Speaker 1>dollar and going to the label to get money. And

1:05:30.480 --> 1:05:32.880
<v Speaker 1>because I think that's a super important part of this. Well,

1:05:33.040 --> 1:05:34.840
<v Speaker 1>the thing is is that you know, you work at

1:05:34.840 --> 1:05:36.520
<v Speaker 1>a record label and you see where a lot of

1:05:36.520 --> 1:05:39.320
<v Speaker 1>money gets spent, and when you see I think it's

1:05:39.320 --> 1:05:42.200
<v Speaker 1>really important that you invest in potential. It's great when

1:05:42.200 --> 1:05:45.560
<v Speaker 1>you sign a big band that has a big history. Um,

1:05:45.640 --> 1:05:49.560
<v Speaker 1>they may continue to have great success, but it's really

1:05:49.600 --> 1:05:52.880
<v Speaker 1>important to invest in potential and that and that's what

1:05:52.960 --> 1:05:55.040
<v Speaker 1>these guys have and they are one of my top

1:05:55.080 --> 1:05:57.840
<v Speaker 1>five favorite bands of all time, my favorite band that

1:05:57.880 --> 1:06:00.640
<v Speaker 1>I've ever worked in my career doing radio emotions since

1:06:00.800 --> 1:06:03.280
<v Speaker 1>ninety six, and I've worked with a lot of great bands,

1:06:03.840 --> 1:06:06.720
<v Speaker 1>and you know, with a lot of great music, and

1:06:07.040 --> 1:06:09.440
<v Speaker 1>you know, and the in the record, you know, I

1:06:09.480 --> 1:06:11.400
<v Speaker 1>wanted to make sure I said, all right, we're gonna

1:06:11.400 --> 1:06:15.320
<v Speaker 1>take s OS to rock radio because you know, alternative

1:06:15.400 --> 1:06:19.480
<v Speaker 1>radio is having an identity crisis. An alternative radio more

1:06:19.520 --> 1:06:23.480
<v Speaker 1>and more cares more about stream totals than music, and

1:06:23.520 --> 1:06:28.080
<v Speaker 1>they're also thinking about crossing over to pop. Alternative radio

1:06:28.280 --> 1:06:31.720
<v Speaker 1>used to be strictly about you know, they were like

1:06:31.720 --> 1:06:34.080
<v Speaker 1>like the the goth kids in school, and the god

1:06:34.160 --> 1:06:35.640
<v Speaker 1>kids would be god kids. But now a lot of

1:06:35.680 --> 1:06:39.200
<v Speaker 1>alternative programmers want that god kid to be like a cheerleader,

1:06:39.760 --> 1:06:42.200
<v Speaker 1>you know, or a football player, and they can't accept

1:06:42.200 --> 1:06:44.720
<v Speaker 1>the fact that they are who they are. So alternative

1:06:44.760 --> 1:06:46.560
<v Speaker 1>radio is having this a danti crisis. They all they

1:06:46.560 --> 1:06:48.880
<v Speaker 1>wanted to streams. I said, at least rock radio. A

1:06:48.880 --> 1:06:51.680
<v Speaker 1>lot of those guys, if they hear a hit, they'll there,

1:06:51.680 --> 1:06:54.680
<v Speaker 1>They'll still say, I'm going to play that. And so

1:06:54.960 --> 1:06:57.480
<v Speaker 1>we got and I said, but I'm not gonna start

1:06:57.520 --> 1:07:00.960
<v Speaker 1>with super small stations. I'm not gonna be doing promotions

1:07:01.080 --> 1:07:04.240
<v Speaker 1>turn tricks. I want to get real stations and to

1:07:04.360 --> 1:07:07.720
<v Speaker 1>lead the way top down on a baby band. And

1:07:07.760 --> 1:07:10.880
<v Speaker 1>we did that, and you know, we were on We

1:07:10.880 --> 1:07:14.360
<v Speaker 1>were on the charts for like forty some weeks by

1:07:14.440 --> 1:07:17.760
<v Speaker 1>the by the time we got to January, the first

1:07:17.760 --> 1:07:20.760
<v Speaker 1>week of January of two thousand nineteen, we went number one.

1:07:21.000 --> 1:07:25.880
<v Speaker 1>After like sixteen sixteen weeks removed, yeah, sixteen months removed

1:07:25.920 --> 1:07:28.480
<v Speaker 1>from the record coming over. Yeah, and it was like

1:07:28.640 --> 1:07:30.800
<v Speaker 1>we were on the chart for like, I don't know,

1:07:30.880 --> 1:07:33.960
<v Speaker 1>like six months, and then we go into January at

1:07:34.040 --> 1:07:37.560
<v Speaker 1>number one, and then I found out that we were

1:07:37.600 --> 1:07:41.800
<v Speaker 1>the most played song at Active Rock for two thousand

1:07:41.880 --> 1:07:44.760
<v Speaker 1>nineteen on you know, via media base. It was the

1:07:44.840 --> 1:07:48.680
<v Speaker 1>number one rock record of two thousand nineteen, which was amazing,

1:07:48.920 --> 1:07:52.760
<v Speaker 1>you know for an unsigned band, and and that you know,

1:07:52.880 --> 1:07:55.960
<v Speaker 1>that really helped him and the airplay really translated into

1:07:56.040 --> 1:07:57.760
<v Speaker 1>streams and we were able to see that go up

1:07:57.800 --> 1:07:59.920
<v Speaker 1>and up and up. Then we try to cross over

1:08:00.040 --> 1:08:03.520
<v Speaker 1>alternative and we were picking up a lot of stations.

1:08:03.520 --> 1:08:06.520
<v Speaker 1>Now we were top thirty at Alternative for twenty seven weeks,

1:08:06.880 --> 1:08:10.240
<v Speaker 1>which was great, and we peaked at twenty three, but

1:08:10.560 --> 1:08:13.880
<v Speaker 1>and it was higher than Great Event Fleet or you know,

1:08:13.960 --> 1:08:16.880
<v Speaker 1>Shine Down or Bad Flour, all these rock bands trying

1:08:16.920 --> 1:08:20.559
<v Speaker 1>to cross over. And it was over a six month period,

1:08:20.800 --> 1:08:22.840
<v Speaker 1>and we did get K Rock to add the record,

1:08:23.520 --> 1:08:28.360
<v Speaker 1>uh and KQUX in Chicago. But right around that point,

1:08:28.680 --> 1:08:31.280
<v Speaker 1>the station's that Alternative that had played at a thousand

1:08:31.280 --> 1:08:33.240
<v Speaker 1>times were like it was a huge hit for us.

1:08:33.280 --> 1:08:35.960
<v Speaker 1>It was great, but we got it. We're done. And

1:08:35.960 --> 1:08:38.679
<v Speaker 1>then as soon as you lose your bullet, people are like, oh,

1:08:38.920 --> 1:08:43.160
<v Speaker 1>you guess it's done. You know, Okay, let's go to today.

1:08:43.200 --> 1:08:48.080
<v Speaker 1>So where is the band from your perspective today, Nick, Well,

1:08:48.120 --> 1:08:49.800
<v Speaker 1>you know, the one thing that I always say is

1:08:49.840 --> 1:08:52.200
<v Speaker 1>that this is a career band. And I always tell

1:08:52.479 --> 1:08:54.439
<v Speaker 1>you know bands. I said, look, you know, having that

1:08:54.520 --> 1:08:57.920
<v Speaker 1>hit single, that hit record at radio, you know, that's

1:08:57.920 --> 1:09:00.320
<v Speaker 1>winning the lottery. That's a shot in the arm, that's

1:09:00.360 --> 1:09:03.320
<v Speaker 1>the nitrous in in the gas tank. You know. But

1:09:03.400 --> 1:09:06.040
<v Speaker 1>at the end of the day, every spin, every added

1:09:06.120 --> 1:09:09.479
<v Speaker 1>or radio station should be looked upon as like, oh god,

1:09:09.800 --> 1:09:11.840
<v Speaker 1>you know, it's not about getting that hit. It's about

1:09:11.880 --> 1:09:15.120
<v Speaker 1>moving the ball forward. It's about being able to sell

1:09:15.160 --> 1:09:18.120
<v Speaker 1>those extra tickets. It's about turning on an extra fan.

1:09:18.560 --> 1:09:21.160
<v Speaker 1>You know. This is a band that you know, when

1:09:21.200 --> 1:09:24.320
<v Speaker 1>you see one hit Wonders, you know, the the label

1:09:24.880 --> 1:09:28.360
<v Speaker 1>like owns that band, you know, because they've got nothing else.

1:09:28.880 --> 1:09:31.479
<v Speaker 1>You know, this is a band that has, unlike most

1:09:31.520 --> 1:09:34.160
<v Speaker 1>Canadian bands, have put in the blood, sweat and tears

1:09:34.200 --> 1:09:36.439
<v Speaker 1>to break in the US. People say rock bands from

1:09:36.479 --> 1:09:39.000
<v Speaker 1>Canada can't break here. Well, that's because if they're huge

1:09:39.000 --> 1:09:40.400
<v Speaker 1>in Canada, a lot of times they don't want to

1:09:40.400 --> 1:09:43.200
<v Speaker 1>spend all that money and time, you know, starting over

1:09:43.240 --> 1:09:46.000
<v Speaker 1>from scratch, but these guys do. And they're the biggest

1:09:46.040 --> 1:09:49.080
<v Speaker 1>rock band in Canada, playing huge arenas, what fifteen thousand

1:09:49.160 --> 1:09:52.760
<v Speaker 1>in Toronto. But that they will always They'll be on

1:09:52.800 --> 1:09:54.840
<v Speaker 1>the road, they will always have an audience. It will

1:09:54.960 --> 1:09:58.760
<v Speaker 1>keep growing. Their fans are insane, uh in such a

1:09:58.800 --> 1:10:02.439
<v Speaker 1>great way u um and um. And they really truly

1:10:02.479 --> 1:10:06.160
<v Speaker 1>connect emotionally, you know. And that's the thing you mostly,

1:10:06.200 --> 1:10:09.320
<v Speaker 1>you know, a hit is a big hook, but it

1:10:09.400 --> 1:10:13.200
<v Speaker 1>has to emotionally connect and we see that connection on

1:10:13.240 --> 1:10:16.559
<v Speaker 1>the live level. And I think, you know, we're at

1:10:16.600 --> 1:10:19.800
<v Speaker 1>the band's first We put up our first arena show

1:10:20.040 --> 1:10:23.400
<v Speaker 1>in Toronto a year and a half ago, and the

1:10:23.439 --> 1:10:27.920
<v Speaker 1>whispers were they are fucking crazy. No, like I mean

1:10:28.720 --> 1:10:31.439
<v Speaker 1>like this isn't like we were getting laughed at all

1:10:32.160 --> 1:10:35.320
<v Speaker 1>like this. You don't go from doing a couple of

1:10:35.320 --> 1:10:37.439
<v Speaker 1>club dates at the beginning of the record cycled to this.

1:10:37.640 --> 1:10:39.840
<v Speaker 1>At the end of the record cycle. We actually got

1:10:39.840 --> 1:10:43.439
<v Speaker 1>told I wanted this but another band by a member

1:10:43.479 --> 1:10:46.320
<v Speaker 1>of another band. Um. We were talking about the arena

1:10:46.400 --> 1:10:50.639
<v Speaker 1>show and he said, you skipped a step, um, And

1:10:50.720 --> 1:10:53.320
<v Speaker 1>so we we go out and remember no press at

1:10:53.400 --> 1:10:57.920
<v Speaker 1>this point. Um, we are not a darling of anybody.

1:10:58.160 --> 1:11:01.360
<v Speaker 1>And we go out and we do the show and

1:11:02.160 --> 1:11:05.880
<v Speaker 1>it's it's magical. And the manager, the last manager of

1:11:05.920 --> 1:11:09.960
<v Speaker 1>the hip guy from Kingston, Bernie Breen, was there. So

1:11:10.280 --> 1:11:13.759
<v Speaker 1>Bernie takes Ian and I side side stage at that show.

1:11:14.360 --> 1:11:18.000
<v Speaker 1>And the one thing about that show that validated everything

1:11:18.040 --> 1:11:21.040
<v Speaker 1>we've believed into this day is from song one to

1:11:21.160 --> 1:11:23.479
<v Speaker 1>song twenty eight or whatever we played that night, people

1:11:23.520 --> 1:11:26.559
<v Speaker 1>sang every word. I don't mean the radio records, I

1:11:26.600 --> 1:11:29.120
<v Speaker 1>mean songs that we've never released all the way through.

1:11:29.479 --> 1:11:31.240
<v Speaker 1>And Bernie took En and I side and put his

1:11:31.280 --> 1:11:33.519
<v Speaker 1>out around us and he's like, just stop for a second.

1:11:34.000 --> 1:11:37.600
<v Speaker 1>It's like I've seen this once before, and he's just like,

1:11:37.720 --> 1:11:43.600
<v Speaker 1>be present, enjoy. But as much as that was a victory,

1:11:44.080 --> 1:11:47.200
<v Speaker 1>one of the reviews of that night was the first

1:11:47.200 --> 1:11:49.840
<v Speaker 1>half of the write up was I didn't want to

1:11:49.880 --> 1:11:53.280
<v Speaker 1>be here and I didn't believe that they could. Like

1:11:53.360 --> 1:11:55.600
<v Speaker 1>that was the narrative. What every review we get is

1:11:55.680 --> 1:11:57.600
<v Speaker 1>I don't want them to do well. Yeah that was

1:11:57.640 --> 1:11:59.720
<v Speaker 1>and we had sold out this arena. It pisces me

1:11:59.760 --> 1:12:02.040
<v Speaker 1>on so fucking much and if it's not that, it's

1:12:02.080 --> 1:12:03.840
<v Speaker 1>like they catch us on our worst show of all

1:12:03.880 --> 1:12:06.400
<v Speaker 1>time and they just slander the ship out of Okay,

1:12:06.439 --> 1:12:11.200
<v Speaker 1>let's let's forget the reviews from sec read the reviews,

1:12:11.720 --> 1:12:14.040
<v Speaker 1>because that's a whole rabbit hole. I'd rather not go

1:12:14.120 --> 1:12:17.840
<v Speaker 1>down right this very second. Many people will say rock

1:12:18.000 --> 1:12:21.120
<v Speaker 1>is dead. If you look at the Spotify top fifty,

1:12:21.200 --> 1:12:25.120
<v Speaker 1>there's not one rock track. So what is the future

1:12:25.360 --> 1:12:27.760
<v Speaker 1>of this band because it's a rock band, What is

1:12:27.800 --> 1:12:30.160
<v Speaker 1>the future of rock in the world? At law? Rock

1:12:30.280 --> 1:12:32.920
<v Speaker 1>is not dead. You're using the wrong metric, So what

1:12:33.040 --> 1:12:35.439
<v Speaker 1>metrics should we use? I mean you should just go

1:12:35.520 --> 1:12:37.639
<v Speaker 1>to you know, go to a show, go to any

1:12:37.760 --> 1:12:40.120
<v Speaker 1>you know club down the street. There's gonna be kids

1:12:40.160 --> 1:12:42.600
<v Speaker 1>playing the guitar screaming their head off. So why do

1:12:42.640 --> 1:12:45.240
<v Speaker 1>you think it's not translating into streams. I mean, you

1:12:45.280 --> 1:12:47.919
<v Speaker 1>have a good number of streams, double digitmillions, but compared

1:12:48.000 --> 1:12:52.719
<v Speaker 1>to you know that, it's simple, it's absolutely I study

1:12:52.840 --> 1:12:57.720
<v Speaker 1>this stuff, and it is because rock as um as

1:12:58.000 --> 1:13:01.400
<v Speaker 1>early adopter to technology, is not always great. And not

1:13:01.479 --> 1:13:07.120
<v Speaker 1>only that, it's a specific, singular purchase connection. It's not

1:13:07.200 --> 1:13:10.920
<v Speaker 1>a passive listening environment in that same manner. So if

1:13:10.960 --> 1:13:14.519
<v Speaker 1>you look at iTunes and apples having a tough time

1:13:14.560 --> 1:13:17.880
<v Speaker 1>doing it is building their rock streaming because iTunes is

1:13:17.880 --> 1:13:21.559
<v Speaker 1>a very deliberate purchase. Sorry, iTunes is a very deliberate purchase.

1:13:21.560 --> 1:13:25.679
<v Speaker 1>Where you've got streaming is a passive audience. I think

1:13:25.840 --> 1:13:30.160
<v Speaker 1>you are looking at passive stream numbers across all the

1:13:30.200 --> 1:13:32.880
<v Speaker 1>other genres um that have a bit of a baked

1:13:32.880 --> 1:13:35.200
<v Speaker 1>in number just based on what it is. I do

1:13:35.280 --> 1:13:39.960
<v Speaker 1>not think rock has fully converted as a genre to

1:13:40.479 --> 1:13:44.400
<v Speaker 1>the streaming platforms. I think we are. I think we're

1:13:44.960 --> 1:13:46.960
<v Speaker 1>the country just came on and look at the last

1:13:46.960 --> 1:13:50.679
<v Speaker 1>two years of country massive and they are lated doctors.

1:13:51.240 --> 1:13:54.000
<v Speaker 1>Does that mean that you should create passive listening music? No?

1:13:54.200 --> 1:13:56.479
<v Speaker 1>You know what I'm saying is the last round of

1:13:56.479 --> 1:14:00.600
<v Speaker 1>a doctor. So when always rhythmic urban music or the

1:14:00.600 --> 1:14:04.920
<v Speaker 1>adopters technology history of time, rock the last one to

1:14:04.960 --> 1:14:10.479
<v Speaker 1>move country as an indicator of that growth is massive.

1:14:10.680 --> 1:14:13.599
<v Speaker 1>So I believe rock right now would be like buying

1:14:15.640 --> 1:14:20.320
<v Speaker 1>property in Manhattan in the thirties. Okay, Nick, what do

1:14:20.360 --> 1:14:25.519
<v Speaker 1>you think? Um? I think that there's a lot of

1:14:26.479 --> 1:14:28.280
<v Speaker 1>you know, when you when I talk about alternative and

1:14:28.320 --> 1:14:31.400
<v Speaker 1>they were like talking to go to pop and the streams.

1:14:32.160 --> 1:14:34.800
<v Speaker 1>You know, there's a lot of people that listen to

1:14:34.880 --> 1:14:38.839
<v Speaker 1>rock absorb it differently. A lot of the pop stuff

1:14:39.000 --> 1:14:41.599
<v Speaker 1>is listened to buy thirteen year old girls that listen

1:14:41.640 --> 1:14:43.639
<v Speaker 1>to it over and over and over and over again,

1:14:44.040 --> 1:14:46.960
<v Speaker 1>constantly telling all their friends to listen to it over

1:14:47.000 --> 1:14:48.960
<v Speaker 1>and over and over and over again. And that looks

1:14:48.960 --> 1:14:50.800
<v Speaker 1>great when you're looking at a computer screen and see

1:14:50.840 --> 1:14:53.840
<v Speaker 1>all those streams, but you don't necessarily see who's all

1:14:53.880 --> 1:14:58.160
<v Speaker 1>behind it. And you also got to realize that uh

1:14:58.360 --> 1:15:01.000
<v Speaker 1>more other people are being kidded to other than thirteen

1:15:01.080 --> 1:15:03.360
<v Speaker 1>year old girls. Thirteen year old girls may drive the

1:15:03.400 --> 1:15:10.840
<v Speaker 1>industry over al, but you know what I think, and

1:15:10.880 --> 1:15:15.120
<v Speaker 1>I think people that listen to that did come out bad.

1:15:16.120 --> 1:15:21.000
<v Speaker 1>But then when people listen to rock music, you know,

1:15:21.080 --> 1:15:23.920
<v Speaker 1>they they want to hear a whole album. They have

1:15:24.080 --> 1:15:27.200
<v Speaker 1>their own collection. They could be a huge fan of

1:15:27.240 --> 1:15:29.280
<v Speaker 1>a band, but they're not going to listen to one

1:15:29.320 --> 1:15:31.400
<v Speaker 1>song over and over again. And they may listen to

1:15:31.479 --> 1:15:34.040
<v Speaker 1>multiple albums or they may also and they also have

1:15:34.360 --> 1:15:37.920
<v Speaker 1>a large collection of of you know, records that they'll

1:15:38.000 --> 1:15:41.479
<v Speaker 1>go to, right So it's just a it's a different

1:15:41.720 --> 1:15:44.760
<v Speaker 1>habit of listening, but they're also more in tune of

1:15:44.840 --> 1:15:47.840
<v Speaker 1>being loyal and staying there for the long career. So

1:15:47.920 --> 1:15:51.000
<v Speaker 1>if you're a fan of a rock band and you know,

1:15:51.240 --> 1:15:53.720
<v Speaker 1>I always love the Glorious Sons, I will always go

1:15:53.800 --> 1:15:56.320
<v Speaker 1>to the shows even if I wasn't working them, And

1:15:56.360 --> 1:15:58.240
<v Speaker 1>the same thing with other rock bands that I love,

1:15:58.479 --> 1:16:02.880
<v Speaker 1>right So it's it's like, really the long term what

1:16:02.960 --> 1:16:05.280
<v Speaker 1>I'm going to give long term? You know, you see

1:16:05.360 --> 1:16:08.439
<v Speaker 1>those teenage girls that I was talking about in two years,

1:16:08.800 --> 1:16:11.200
<v Speaker 1>that band that they think is the greatest thing in

1:16:11.240 --> 1:16:13.639
<v Speaker 1>the world right now, they're going to completely forget about

1:16:13.760 --> 1:16:16.720
<v Speaker 1>and not even like that's what I was saying. But

1:16:16.840 --> 1:16:19.080
<v Speaker 1>you're you're using the wrong metric of rock is dead

1:16:20.160 --> 1:16:24.960
<v Speaker 1>because it's you're based on front facing streaming numbers. You're

1:16:25.000 --> 1:16:29.000
<v Speaker 1>not based there are I could find ten thousand artists

1:16:29.040 --> 1:16:31.519
<v Speaker 1>that have more streams in this band that cannot play

1:16:31.560 --> 1:16:34.360
<v Speaker 1>the ten people in their city. It's what you use

1:16:34.479 --> 1:16:37.280
<v Speaker 1>to quantify what is alive and what is dead. And

1:16:37.360 --> 1:16:41.320
<v Speaker 1>when you're in a room of people that are all

1:16:41.400 --> 1:16:44.679
<v Speaker 1>on the same page, seeing the same song that's alive,

1:16:44.720 --> 1:16:46.640
<v Speaker 1>and well, try to get five people to order the

1:16:46.680 --> 1:16:50.280
<v Speaker 1>same topics on one pizza at a venue in that moment,

1:16:50.400 --> 1:16:56.040
<v Speaker 1>that singular moment that speaks to how alive it is you.

1:16:56.520 --> 1:17:01.440
<v Speaker 1>We've got to stop putting that narrative of the consumption.

1:17:01.680 --> 1:17:05.120
<v Speaker 1>Doesn't it is tied to what something's alive or thriving?

1:17:05.800 --> 1:17:08.439
<v Speaker 1>Because would you rather be an artist that has eight million,

1:17:09.000 --> 1:17:12.320
<v Speaker 1>eighty million streams that will never be able to play

1:17:12.320 --> 1:17:14.439
<v Speaker 1>a show and never be and you're at the mercy

1:17:14.479 --> 1:17:16.439
<v Speaker 1>of is that going to continue? I'm I gonna have

1:17:16.479 --> 1:17:21.040
<v Speaker 1>another hit? Or is healthy and vibrant to you being

1:17:21.080 --> 1:17:23.920
<v Speaker 1>able to play too? Anywhere from a thousand on a

1:17:24.000 --> 1:17:28.120
<v Speaker 1>loan to twelve thousand or fifteen thousand. Okay, let's go back.

1:17:28.160 --> 1:17:30.920
<v Speaker 1>I was at the venue and I noticed to Winnebago

1:17:30.960 --> 1:17:33.360
<v Speaker 1>when a U wall I presume that you're traveling your

1:17:33.360 --> 1:17:37.479
<v Speaker 1>apparatus not anymore, thank god, that's just changed today. No, No,

1:17:37.760 --> 1:17:40.760
<v Speaker 1>that's uh that we used to travel in that, but

1:17:40.800 --> 1:17:43.919
<v Speaker 1>we actually travel on a bus now traveling a bus? Okay,

1:17:44.240 --> 1:17:47.439
<v Speaker 1>so uh, what's the being on the road? Is that

1:17:47.520 --> 1:17:51.240
<v Speaker 1>good battle? Otherwise? It just depends the day. Really. I

1:17:51.240 --> 1:17:56.200
<v Speaker 1>mean for myself, I I really enjoyed playing music and

1:17:56.560 --> 1:17:59.720
<v Speaker 1>being on the road and kind of like that camaraderie

1:17:59.720 --> 1:18:02.320
<v Speaker 1>that you have with you know, your best friends in

1:18:02.360 --> 1:18:05.439
<v Speaker 1>a bus and m But I mean, if I have

1:18:05.479 --> 1:18:07.719
<v Speaker 1>a bad show, I hate being on the road. Okay.

1:18:07.720 --> 1:18:09.360
<v Speaker 1>How about you know people say, well, you know, the

1:18:09.479 --> 1:18:12.240
<v Speaker 1>twenty two hours on the road. Uh, the only reason

1:18:12.240 --> 1:18:14.160
<v Speaker 1>it works is the one or two hours on stage.

1:18:14.160 --> 1:18:18.320
<v Speaker 1>Would you agree with that? Absolutely? Okay? And the other thing,

1:18:18.360 --> 1:18:20.240
<v Speaker 1>if we go back to rock and roll, the rock

1:18:20.320 --> 1:18:24.200
<v Speaker 1>and roll acts of the classic rock era, they went

1:18:24.240 --> 1:18:27.200
<v Speaker 1>on the road, and let's say they misbehaved in the

1:18:27.320 --> 1:18:33.200
<v Speaker 1>hotel rooms and they part took of certain opportunities. To

1:18:33.320 --> 1:18:35.400
<v Speaker 1>what degree do you do that? To what degree was

1:18:35.439 --> 1:18:39.080
<v Speaker 1>that inhibited by mobile phone cameras? Well, we don't have

1:18:39.120 --> 1:18:41.479
<v Speaker 1>the money to trash hotel rooms yet, so that's not

1:18:41.600 --> 1:18:44.200
<v Speaker 1>been a thing. Um. But we have fun. We just

1:18:44.200 --> 1:18:46.519
<v Speaker 1>go out and have fun. We honestly, like, right from

1:18:46.560 --> 1:18:50.280
<v Speaker 1>the first day we ever hit the road, I treated

1:18:50.320 --> 1:18:52.880
<v Speaker 1>it like this is never gonna happen again, so let's

1:18:52.960 --> 1:18:55.880
<v Speaker 1>enjoy it while we're here. I mean, now it's more

1:18:55.920 --> 1:18:58.400
<v Speaker 1>of a career and you have to be sensible, and

1:18:58.439 --> 1:19:01.080
<v Speaker 1>you can't you can't go gang busters every night. But

1:19:01.479 --> 1:19:03.400
<v Speaker 1>we have fun, Okay, well, let's go. You know you

1:19:03.439 --> 1:19:06.640
<v Speaker 1>mentioned Rush earlier. Uh, those are nice guys. You know.

1:19:06.720 --> 1:19:09.160
<v Speaker 1>Obviously Neil Purt has passed away and they probably won't

1:19:09.200 --> 1:19:13.360
<v Speaker 1>play under the same name or whatever, maybe ever again.

1:19:13.880 --> 1:19:16.840
<v Speaker 1>But I've been to Rush shows and you can count

1:19:16.880 --> 1:19:22.680
<v Speaker 1>the number of women there a couple of So I

1:19:22.720 --> 1:19:25.960
<v Speaker 1>went to your show last night, forty or fifty percent

1:19:26.000 --> 1:19:29.200
<v Speaker 1>of the audiences women. Do you have any idea why

1:19:29.240 --> 1:19:33.479
<v Speaker 1>that's the case. Uh, that's that's very new. I mean

1:19:33.720 --> 1:19:37.800
<v Speaker 1>we're probably lucky last night. Realistically, I don't think so

1:19:37.920 --> 1:19:44.120
<v Speaker 1>it's my songs. Yeah, I'm a sensitive man, and I

1:19:44.200 --> 1:19:47.880
<v Speaker 1>mean I think I think that's what. Okay, Well, let

1:19:47.960 --> 1:19:50.160
<v Speaker 1>me ask you this and you can answer any way.

1:19:50.200 --> 1:19:52.640
<v Speaker 1>Would you like, is there still a groupie seen in

1:19:52.760 --> 1:19:56.840
<v Speaker 1>the rock and roll world? I don't think. I just

1:19:56.960 --> 1:19:59.719
<v Speaker 1>like it could be dudes too. Like we've see people

1:20:00.080 --> 1:20:02.760
<v Speaker 1>up in every city. It's like, it's not droopies. It's

1:20:02.800 --> 1:20:04.559
<v Speaker 1>like people who love your music who end up hanging

1:20:04.560 --> 1:20:06.400
<v Speaker 1>out with you. It's like, I mean, it's like the

1:20:06.479 --> 1:20:10.760
<v Speaker 1>dead so Brett having seen you and not having seen

1:20:10.800 --> 1:20:15.120
<v Speaker 1>you before. You're quite the dynamic front man, and certainly

1:20:15.160 --> 1:20:18.920
<v Speaker 1>even if the audience isn't reacting, You'll energize them. Where

1:20:18.920 --> 1:20:22.599
<v Speaker 1>does that come from? I don't know. I'm crazy, man.

1:20:22.760 --> 1:20:25.879
<v Speaker 1>When I was younger, I was the entertainer and the joker,

1:20:26.000 --> 1:20:29.080
<v Speaker 1>and you know, the cry baby and the and the

1:20:29.960 --> 1:20:31.519
<v Speaker 1>and then you know, I don't want to say the

1:20:31.560 --> 1:20:35.320
<v Speaker 1>talented one, but the you know, the okay. But the

1:20:35.360 --> 1:20:39.040
<v Speaker 1>difference is most people save the sing along to the

1:20:39.160 --> 1:20:41.919
<v Speaker 1>end of the set. Yeah, where you started, It's essentially

1:20:41.960 --> 1:20:44.599
<v Speaker 1>started off with that. That's a big risk. People may

1:20:44.600 --> 1:20:48.040
<v Speaker 1>not sing. Yeah, well, we try to take risks every night.

1:20:48.080 --> 1:20:50.040
<v Speaker 1>But I mean, I know people are going to sing

1:20:51.080 --> 1:20:53.080
<v Speaker 1>in my heart of hearts, I feel like that's okay.

1:20:53.120 --> 1:20:55.519
<v Speaker 1>But you're up on stage. You know, you're you know,

1:20:55.560 --> 1:20:59.200
<v Speaker 1>you're moving, You're not staying in one place. You're exhorting,

1:20:59.360 --> 1:21:04.120
<v Speaker 1>imploring the audience. That just feels totally natural to you.

1:21:04.520 --> 1:21:08.400
<v Speaker 1>I mean it hurts sometimes and you uh, you lose

1:21:08.400 --> 1:21:13.680
<v Speaker 1>your wind um, But I mean I never knew that

1:21:13.720 --> 1:21:15.960
<v Speaker 1>there was another way to do it. Well, do you

1:21:15.960 --> 1:21:18.960
<v Speaker 1>ever every night you hit the stage saying I'm gonna

1:21:18.960 --> 1:21:23.840
<v Speaker 1>win the audience? Yes, and I haven't before, That's my question.

1:21:23.880 --> 1:21:26.760
<v Speaker 1>And I've also crumbled on stage before. But there are

1:21:26.800 --> 1:21:31.120
<v Speaker 1>some nights no matter what you try, it doesn't work. Okay,

1:21:31.120 --> 1:21:35.320
<v Speaker 1>So what's the next step? Obviously, you sell arenas in Canada, Okay.

1:21:35.520 --> 1:21:37.639
<v Speaker 1>And this is probably more of a question for Jason

1:21:37.640 --> 1:21:40.240
<v Speaker 1>and Nick. How do you make it bigger? Which is

1:21:40.280 --> 1:21:42.720
<v Speaker 1>always a desire and you want to push the button? Okay,

1:21:42.920 --> 1:21:47.519
<v Speaker 1>you can answer. I think that. I mean, we've been

1:21:47.520 --> 1:21:51.040
<v Speaker 1>pounding the pavement for like, I don't know, like seven years.

1:21:51.760 --> 1:21:53.880
<v Speaker 1>I mean, there hasn't been a year that we haven't

1:21:53.880 --> 1:21:57.439
<v Speaker 1>played over six shows, Like, we haven't been on the

1:21:57.520 --> 1:22:01.040
<v Speaker 1>road for six of the year like in like three

1:22:01.120 --> 1:22:04.040
<v Speaker 1>or four years. So I truly believe at some point

1:22:04.040 --> 1:22:07.120
<v Speaker 1>it's time to kind of take a step back and relax.

1:22:07.280 --> 1:22:08.799
<v Speaker 1>You know, you don't want to rest on your laurels.

1:22:08.840 --> 1:22:12.880
<v Speaker 1>You want to still be working. But I don't think

1:22:12.920 --> 1:22:16.040
<v Speaker 1>that you can go forever like that. It's it's gonna

1:22:16.080 --> 1:22:19.840
<v Speaker 1>turn very badly. It's it won't go go on that way. Okay,

1:22:19.880 --> 1:22:22.760
<v Speaker 1>But let's just assume this is as big as you

1:22:22.800 --> 1:22:25.960
<v Speaker 1>ever get it. You're happy with that. Um. I think

1:22:26.000 --> 1:22:27.680
<v Speaker 1>that's kind of a state of mind that I've been

1:22:27.800 --> 1:22:30.080
<v Speaker 1>kind of dealing with and trying to figure out as

1:22:30.160 --> 1:22:32.880
<v Speaker 1>a just as a person, you know, not as a

1:22:32.960 --> 1:22:40.280
<v Speaker 1>you know, rock entertainer. For myself, I I want to

1:22:40.960 --> 1:22:44.040
<v Speaker 1>have seven billion people here the songs we write, that is,

1:22:44.280 --> 1:22:48.439
<v Speaker 1>that's that's what we're doing out here. And we're always

1:22:48.439 --> 1:22:50.559
<v Speaker 1>going to be, you know, guys with good work ethic

1:22:50.640 --> 1:22:54.479
<v Speaker 1>and and I mean, maybe those opportunities don't come. You know,

1:22:55.400 --> 1:22:57.040
<v Speaker 1>I think there's a lot of luck in this business.

1:22:57.120 --> 1:23:00.040
<v Speaker 1>Not to downplay anybody's work ethic or what they have

1:23:00.120 --> 1:23:02.280
<v Speaker 1>done here, but there's a lot of luck that goes

1:23:02.320 --> 1:23:04.479
<v Speaker 1>into this whole business as well. And I mean it's

1:23:04.640 --> 1:23:07.000
<v Speaker 1>very hard work. But some people, some bands are great,

1:23:07.360 --> 1:23:09.960
<v Speaker 1>and they never they never even get it shot, They

1:23:09.960 --> 1:23:12.320
<v Speaker 1>never get out of their hometown. And I mean we

1:23:12.800 --> 1:23:15.439
<v Speaker 1>I'm playing in front of fifteen thou people. I mean

1:23:15.479 --> 1:23:18.200
<v Speaker 1>that's insane. You know, guys he didn't know what a

1:23:18.200 --> 1:23:22.360
<v Speaker 1>producer is, who didn't have guitar pedals, who never owned

1:23:22.360 --> 1:23:24.360
<v Speaker 1>a guitar pedal for the first three years of our career,

1:23:24.720 --> 1:23:28.000
<v Speaker 1>are playing in front of fifteen thousand people. I mean,

1:23:28.520 --> 1:23:34.360
<v Speaker 1>just that inble. But but I only only only you

1:23:34.360 --> 1:23:38.080
<v Speaker 1>can answer. But there's certainly there's certain inherent limits that

1:23:38.200 --> 1:23:42.320
<v Speaker 1>other people have hit tragically. Hip biggest being in Canada,

1:23:42.640 --> 1:23:45.120
<v Speaker 1>never really made it in the US. A lot of

1:23:45.120 --> 1:23:49.160
<v Speaker 1>acts you talk on the rock charts, you mentioned the Truths, etcetera,

1:23:49.520 --> 1:23:52.360
<v Speaker 1>they are not big in America. So in addition to

1:23:52.479 --> 1:23:54.960
<v Speaker 1>playing rock and roll, which is the hardest and the

1:23:55.040 --> 1:23:58.680
<v Speaker 1>lengthiest time. So do you feel that, hey, you know,

1:23:59.000 --> 1:24:01.160
<v Speaker 1>it's more different, cold to make it outside of your

1:24:01.160 --> 1:24:03.920
<v Speaker 1>home country. Well, I think that there's so many more

1:24:03.960 --> 1:24:07.040
<v Speaker 1>people in this country and so many more bands, and

1:24:07.040 --> 1:24:11.280
<v Speaker 1>and I don't like and like Nick has described word

1:24:11.280 --> 1:24:14.439
<v Speaker 1>career band like this isn't about racing to the top

1:24:14.560 --> 1:24:16.840
<v Speaker 1>right now, and not in my eyes. I think you

1:24:16.920 --> 1:24:19.880
<v Speaker 1>have to get to hit the road and play it

1:24:19.960 --> 1:24:22.439
<v Speaker 1>smart and have fun and get better at your job,

1:24:22.920 --> 1:24:28.000
<v Speaker 1>and you know, learn and write great songs and you know,

1:24:28.960 --> 1:24:33.519
<v Speaker 1>feed a sense of community into people and truly love

1:24:33.600 --> 1:24:36.840
<v Speaker 1>what you do. And I think if you can do

1:24:36.880 --> 1:24:39.600
<v Speaker 1>all those things, I think that you can. You know,

1:24:40.200 --> 1:24:44.040
<v Speaker 1>you can create magic, like real magic and it and

1:24:44.080 --> 1:24:47.160
<v Speaker 1>I would love to do that forever. I just don't

1:24:47.200 --> 1:24:49.559
<v Speaker 1>want to do it all at once. Well, how many

1:24:49.560 --> 1:24:53.400
<v Speaker 1>shows are you are they playing? At least I think

1:24:53.400 --> 1:24:57.679
<v Speaker 1>they count. The five year count was just under eight shows. Okay,

1:24:58.439 --> 1:25:01.840
<v Speaker 1>So Nick how important radio today and breaking a band

1:25:01.960 --> 1:25:05.320
<v Speaker 1>it certainly rock band. Well it's uh, you know, everyone

1:25:05.400 --> 1:25:08.400
<v Speaker 1>likes to trash radio, you know, and they like to

1:25:08.400 --> 1:25:11.800
<v Speaker 1>say it's all about the internet, but radio is still

1:25:11.840 --> 1:25:15.280
<v Speaker 1>really important. When managers sign a band or a record label,

1:25:15.400 --> 1:25:20.080
<v Speaker 1>it's it's always about sync, international radio. Those are the

1:25:20.120 --> 1:25:24.200
<v Speaker 1>three things that everybody wants. And anyone will tell you

1:25:24.240 --> 1:25:28.000
<v Speaker 1>that when you get a lot of airplay, you sell

1:25:28.200 --> 1:25:31.719
<v Speaker 1>a lot more tickets. Uh, you know, you'll get more streams,

1:25:32.000 --> 1:25:34.519
<v Speaker 1>you know. And I love seeing the magic. I've been

1:25:34.560 --> 1:25:37.080
<v Speaker 1>doing radio promotion, like I said, for over twenty years,

1:25:37.479 --> 1:25:41.440
<v Speaker 1>and to me it's magic, you know, to witness Brett

1:25:41.479 --> 1:25:45.200
<v Speaker 1>create magic and something out of nothing. And then I

1:25:45.280 --> 1:25:48.360
<v Speaker 1>get to be a soldier and go out there and

1:25:48.439 --> 1:25:51.519
<v Speaker 1>get people to hear it and turn people onto it,

1:25:51.880 --> 1:25:55.759
<v Speaker 1>and then travel to that city and see people reacting

1:25:55.760 --> 1:25:58.400
<v Speaker 1>to that song and singing along and going crazy and

1:25:58.439 --> 1:26:00.800
<v Speaker 1>screaming when they hear the song that they heard in

1:26:00.840 --> 1:26:04.280
<v Speaker 1>the radio. People are still listening to the radio. And also,

1:26:04.640 --> 1:26:06.960
<v Speaker 1>you know, uh, when you talked at one point, you

1:26:07.120 --> 1:26:10.400
<v Speaker 1>talked about filters, right, there's there's a lack of filters. Yes,

1:26:10.439 --> 1:26:14.559
<v Speaker 1>there's playlists, but they're limited. And you know, a lot

1:26:14.560 --> 1:26:17.120
<v Speaker 1>of radio stations still play a part in being a

1:26:17.120 --> 1:26:19.719
<v Speaker 1>filter of new music because people don't have the time

1:26:19.760 --> 1:26:22.280
<v Speaker 1>to sit in front of the Internet and try to

1:26:22.320 --> 1:26:25.040
<v Speaker 1>find the stuff that they like. So whether it's rock

1:26:25.120 --> 1:26:30.280
<v Speaker 1>or alternative or you know, Triple A or non com radio, um,

1:26:30.320 --> 1:26:32.799
<v Speaker 1>there is still that discovery. And a lot of times

1:26:32.840 --> 1:26:35.080
<v Speaker 1>what you see is the most consumed online and the

1:26:35.120 --> 1:26:38.240
<v Speaker 1>most talked about on socials is what's getting the most played,

1:26:38.600 --> 1:26:40.920
<v Speaker 1>you know, at radio. When we were in Philly the

1:26:41.040 --> 1:26:43.120
<v Speaker 1>last time we were, like the last time they were

1:26:43.120 --> 1:26:46.160
<v Speaker 1>in Philly, they sold out like a two hundred cap room.

1:26:46.200 --> 1:26:48.360
<v Speaker 1>And then when we go back to Philly and it

1:26:48.479 --> 1:26:52.280
<v Speaker 1>was over eight hundred tickets sold uh a year later

1:26:52.720 --> 1:26:56.519
<v Speaker 1>and uh, and I'm seeing W M. M. Mart shirts

1:26:57.080 --> 1:27:00.640
<v Speaker 1>on like like all over the place. And that's the

1:27:00.760 --> 1:27:04.400
<v Speaker 1>radio station that has adopted this band and has really

1:27:04.439 --> 1:27:06.920
<v Speaker 1>loved this band and has them live on air on

1:27:06.960 --> 1:27:10.559
<v Speaker 1>their morning show to perform an interview. And today most

1:27:10.680 --> 1:27:13.759
<v Speaker 1>radio stations they won't put a band on the morning

1:27:13.800 --> 1:27:16.439
<v Speaker 1>show for an interview and performance. They'll put them in

1:27:16.479 --> 1:27:19.200
<v Speaker 1>a in a in a side room and videotape it

1:27:19.280 --> 1:27:22.160
<v Speaker 1>for YouTube and and sell it to an advertiser, not

1:27:22.320 --> 1:27:24.160
<v Speaker 1>that it's a bad thing and it doesn't give me

1:27:24.240 --> 1:27:28.240
<v Speaker 1>the awareness, but you know, on MMR, I'll have fifty

1:27:28.680 --> 1:27:31.600
<v Speaker 1>people in the top five market hearing them talk and

1:27:31.640 --> 1:27:34.400
<v Speaker 1>then find out that there was over a hundred tickets

1:27:34.400 --> 1:27:38.439
<v Speaker 1>old you know, online day of show because of that.

1:27:38.560 --> 1:27:42.479
<v Speaker 1>So that's what drives me to do this. Okay, so

1:27:42.600 --> 1:27:45.599
<v Speaker 1>we've we've really gotten the groundwork here. What is the

1:27:45.640 --> 1:27:49.040
<v Speaker 1>next step and how big can the glory of Suns becoming?

1:27:49.040 --> 1:27:54.760
<v Speaker 1>What is your goal? We are a record cycle and

1:27:54.800 --> 1:27:56.960
<v Speaker 1>a half behind where we are in Canada. We are

1:27:57.000 --> 1:28:00.680
<v Speaker 1>seeing the exact same metrics, the same lit mistest of

1:28:00.760 --> 1:28:04.320
<v Speaker 1>how it's growing. We're seeing the same grow almost to

1:28:04.400 --> 1:28:06.720
<v Speaker 1>a chart if you put it behind it, I think

1:28:06.760 --> 1:28:09.040
<v Speaker 1>all the things that Brett is saying, the things that

1:28:09.080 --> 1:28:12.800
<v Speaker 1>you can control and the love of it, and that

1:28:13.040 --> 1:28:15.400
<v Speaker 1>will lead to the next success because we've already proven

1:28:15.439 --> 1:28:17.559
<v Speaker 1>this concept and we didn't prove it on the back

1:28:17.640 --> 1:28:21.400
<v Speaker 1>of these elements that we don't control. We proved it

1:28:21.439 --> 1:28:24.240
<v Speaker 1>based on what works for this band and what we

1:28:24.320 --> 1:28:26.320
<v Speaker 1>want to do. And now we've applied it into the

1:28:26.520 --> 1:28:30.880
<v Speaker 1>arguably easily the yard the largest music market on the

1:28:30.920 --> 1:28:35.799
<v Speaker 1>planet and we are going from two hundred to eight hundred.

1:28:36.000 --> 1:28:38.960
<v Speaker 1>We're going from three hundred to nine hundred, like we're

1:28:38.960 --> 1:28:43.320
<v Speaker 1>seeing it Detroit, We're going from three D. Nick did

1:28:43.320 --> 1:28:46.120
<v Speaker 1>a great sales pitch on radio in terms of selling

1:28:46.160 --> 1:28:49.360
<v Speaker 1>those overall tickets. Are they all sold by radio or

1:28:49.360 --> 1:28:52.280
<v Speaker 1>what do you think is driving that consumption? I think

1:28:52.280 --> 1:28:55.240
<v Speaker 1>it's this fan base. I think we have this rapid

1:28:55.479 --> 1:28:58.200
<v Speaker 1>community of people. I'm at a couple in Seattle last

1:28:58.240 --> 1:29:00.639
<v Speaker 1>year that have been to four shows. They were not

1:29:01.160 --> 1:29:03.720
<v Speaker 1>nineteen years old, and they met us after the show

1:29:03.720 --> 1:29:06.599
<v Speaker 1>in Seattle and they've been to four shows Portland's seah

1:29:06.640 --> 1:29:10.480
<v Speaker 1>I came remember the other ones, the fat fan community

1:29:10.720 --> 1:29:13.320
<v Speaker 1>and the people being the start of the megaphone that

1:29:13.479 --> 1:29:16.360
<v Speaker 1>believe that everything this band does comes from a place

1:29:16.400 --> 1:29:20.520
<v Speaker 1>of true heart and integrity are preaching at to everybody.

1:29:20.640 --> 1:29:24.160
<v Speaker 1>I think definitely that like we might not have the

1:29:24.200 --> 1:29:28.080
<v Speaker 1>most fans, but our fans probably annoy the hell out

1:29:28.080 --> 1:29:30.200
<v Speaker 1>of people with how much So how did you end

1:29:30.280 --> 1:29:33.920
<v Speaker 1>up opening for the Stone? Well, we're actually talking about

1:29:33.920 --> 1:29:38.479
<v Speaker 1>this in an argument and a heated discussion about production costs.

1:29:39.200 --> 1:29:41.920
<v Speaker 1>We Mark Norman signed the band to a g on

1:29:41.960 --> 1:29:44.360
<v Speaker 1>a global touring deal, and he's like, maybe one day

1:29:44.400 --> 1:29:46.240
<v Speaker 1>we could play you guys could play with the Stones,

1:29:46.680 --> 1:29:49.760
<v Speaker 1>and obviously huge We're all huge Stones fans, and so

1:29:49.880 --> 1:29:53.000
<v Speaker 1>I'm having this conversation, Um, this is our first club

1:29:53.040 --> 1:29:56.080
<v Speaker 1>tour in Canada, and I'm putting the pitch in and Mark,

1:29:56.560 --> 1:29:59.400
<v Speaker 1>it goes to the Stones team and it goes from

1:30:00.120 --> 1:30:03.519
<v Speaker 1>I think it goes like Ronnie, Charlie, Keith, Nick Mick.

1:30:03.680 --> 1:30:06.240
<v Speaker 1>It goes like that's how it goes. Then it got

1:30:06.360 --> 1:30:08.599
<v Speaker 1>somewhere in the middle and then they're like, I don't

1:30:08.600 --> 1:30:10.600
<v Speaker 1>know if they can handle a big stage because we

1:30:10.600 --> 1:30:12.400
<v Speaker 1>hadn't played an arena yet. We were a club act

1:30:12.400 --> 1:30:16.200
<v Speaker 1>from Canada. But they're like, oh, we like it. So

1:30:16.280 --> 1:30:20.280
<v Speaker 1>we play our first hometown show arena showing Kingston people.

1:30:20.560 --> 1:30:24.040
<v Speaker 1>Um spent a lot of money on production at I

1:30:24.360 --> 1:30:26.240
<v Speaker 1>was a bit of a punching bag taking for that.

1:30:27.400 --> 1:30:30.600
<v Speaker 1>Filmed it, put an edit together, sent it to a

1:30:30.720 --> 1:30:34.800
<v Speaker 1>g who sent it through to the Stones, and I

1:30:34.800 --> 1:30:36.640
<v Speaker 1>was on a beach in Miami with my wife and

1:30:36.680 --> 1:30:38.439
<v Speaker 1>I got a phone call saying do you want to

1:30:38.479 --> 1:30:40.960
<v Speaker 1>go to Marseilles and open for the Stones? And the

1:30:41.000 --> 1:30:43.439
<v Speaker 1>first call I made was to you, and I think

1:30:43.680 --> 1:30:46.160
<v Speaker 1>it's like, it's probably the only time I've been excited

1:30:46.160 --> 1:30:50.400
<v Speaker 1>in the last ten years. It was unbelievable. So we're going,

1:30:50.479 --> 1:30:52.800
<v Speaker 1>We're going. We had to move mountains, cost us a

1:30:52.800 --> 1:30:55.840
<v Speaker 1>bunch of money to go do it. We do that show, um,

1:30:55.920 --> 1:30:57.360
<v Speaker 1>and then we got to do it again this summer

1:30:57.360 --> 1:31:02.960
<v Speaker 1>in Toronto, and um if it came from the way

1:31:03.600 --> 1:31:05.479
<v Speaker 1>Nick believes in the band, the way I believe in

1:31:05.479 --> 1:31:07.479
<v Speaker 1>the band, the way the fans believe in the band.

1:31:08.560 --> 1:31:12.240
<v Speaker 1>Mark Norman believed in the band and advocated in places

1:31:12.680 --> 1:31:14.880
<v Speaker 1>that we would never be able to touch. And so

1:31:15.120 --> 1:31:19.080
<v Speaker 1>when Brett says we may not have the most fans,

1:31:19.280 --> 1:31:22.880
<v Speaker 1>we for sure I have real special ones that feel

1:31:22.880 --> 1:31:25.400
<v Speaker 1>like kinship to this and that is going to be

1:31:25.439 --> 1:31:27.760
<v Speaker 1>the key to how we become a household name. And

1:31:27.880 --> 1:31:30.679
<v Speaker 1>it reverberates all around too, Like I don't think there's

1:31:30.680 --> 1:31:34.920
<v Speaker 1>a single passive person working for us, like on any step,

1:31:35.040 --> 1:31:40.400
<v Speaker 1>Like everybody with us wants the same thing. And I

1:31:40.439 --> 1:31:45.400
<v Speaker 1>mean Jason calls the world domination, but I mean we

1:31:45.400 --> 1:31:47.840
<v Speaker 1>we just want to see We just want people to

1:31:47.840 --> 1:31:50.680
<v Speaker 1>hear hear this and and to take the ride with us.

1:31:50.720 --> 1:31:54.439
<v Speaker 1>And I think on that note we've covered the story

1:31:54.479 --> 1:31:57.200
<v Speaker 1>of the Glorious Sons to date. One thing I will

1:31:57.240 --> 1:31:59.759
<v Speaker 1>say is you know you are an amazing frontman, Brett,

1:32:00.160 --> 1:32:02.360
<v Speaker 1>and the band is very dynamic live and I'm not

1:32:02.439 --> 1:32:05.240
<v Speaker 1>blowing smoke up your ass. So therefore, in terms of

1:32:05.280 --> 1:32:06.720
<v Speaker 1>going to see as they say, you had a very

1:32:06.760 --> 1:32:09.240
<v Speaker 1>engaged audience when I saw you at the l Ray

1:32:09.600 --> 1:32:12.400
<v Speaker 1>many event gentlemen, Thanks for doing this till next time.

1:32:12.680 --> 1:32:13.839
<v Speaker 1>This is Bob Leftstond