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Speaker 1: Welcome, Welcome, Welcome back to Bob Left Podcast. Today we

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Speaker 1: are going to get to the bottom of the band,

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Speaker 1: but Gloria's son. We have the whole team here. Let's

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Speaker 1: start it. This is audio, so everybody's gonna describe and

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Speaker 1: you can't see. But let's start at this end of

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Speaker 1: the table. Nick Hadaway BMG Records, head of promotion. Okay,

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Speaker 1: Jason Murray glorified babysitter slash manager of these young men,

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Speaker 1: j Emmon's assistant babysitter. Okay, you're in the band, okay,

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Speaker 1: bred Emmon's baby. Okay, you're the you're the lead singer. Okay.

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Speaker 1: You played last night at the ol Ray. What was

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Speaker 1: going on there? Why was everybody there? Um? I don't know. Okay,

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Speaker 1: let's say you're a band from Canada. My research says

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Speaker 1: you're not getting any terrestrial radio play in Los Angeles,

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Speaker 1: So what was bringing people to the show? I would

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Speaker 1: say the live show we played in l A how

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Speaker 1: many times? Now? Three? Three? Yeah? Would you wed you

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Speaker 1: played before the l Ray's remember the Roxy Roxy door? Yeah?

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Speaker 1: What was that Roxy? What? You played the will Turn

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Speaker 1: before you played the l Well, it's a live nation

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Speaker 1: building I guess that's why are you now? You open

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Speaker 1: for the Stones? Right? How many gigs did you do

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Speaker 1: with the Stones too? Okay? Because the guys who are

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Speaker 1: the promoters of the Stones were there last night and say, hey,

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Speaker 1: you know from a g that, uh you're one of

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Speaker 1: their acts. Okay, So you found there was an increase

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Speaker 1: in audience each time you played in l A. Yeah,

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Speaker 1: we never we haven't come here and played on our

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Speaker 1: own backs and three years. So so this is kind

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Speaker 1: of like a I couldn't tell you that there's a

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Speaker 1: I wouldn't know you know what the increase would be

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Speaker 1: because usually we come here and open for other bands.

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Speaker 1: Who have you open for the Struts? Uh? Welsh Arms?

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Speaker 1: We headlined the roxy last time we're here? Shows you

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Speaker 1: how much I know. Okay, let's go back to the beginning.

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Speaker 1: You're from Canada, how does the band begin? Um? Well,

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Speaker 1: I actually had moved out to Halifax to start the

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Speaker 1: band with Great A lot of people are Americans. They

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Speaker 1: know nothing about anywhere other than America. So where where

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Speaker 1: was your born? As Cheech and Chunks at Kingston, Ontario? Kingston,

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Speaker 1: Ontario for those who are ignorant, how far from Toronto?

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Speaker 1: Two hours? Okay? And you grow up in that environment.

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Speaker 1: What's Kingston like for someone who's never lived there? Small town, quaint,

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Speaker 1: little college town. Okay. What your parents were for a

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Speaker 1: living count welder and employed? And how many kids in

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Speaker 1: the family? Three? Okay, and you're we're in the high

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Speaker 1: from the oldest. We have a middle brother, Dustin, and

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Speaker 1: then there's Brett Young. Okay, so you grow up in

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Speaker 1: a house. Your father is an accountant, as he's playing

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Speaker 1: a lot of music. He's a welder actually, but no,

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Speaker 1: nobody in our family was musical for us. Okay, what

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Speaker 1: I thought he did? I get it wrong about account

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Speaker 1: Your mother is an account Sorry about that. Okay. You

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Speaker 1: two guys are in the band, the middle person boy

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Speaker 1: or a girl boy? And what is he up to?

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Speaker 1: He's a contractor? Okay. So you're in Kingston. Are you

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Speaker 1: addicted to the radio? No? No, I used to wear construction.

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Speaker 1: I hated the radio. They play the same Okay, we

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Speaker 1: can look it up on the internet. How old are you? Okay?

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Speaker 1: So you hear that voice in in the band? You

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Speaker 1: do what? Play guitar? Play guitar? And you okay? So

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Speaker 1: then were you big music fans? So how did you

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Speaker 1: get into music, Dad, Dad and mom, Beach Boys and

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Speaker 1: John Cougar mellon camp. When we were really young, we

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Speaker 1: just put the cassette in and help me. Rondo was like,

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Speaker 1: you know, a hit going long road trips. And then

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Speaker 1: I developed my own taste eventually, but that's where it

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Speaker 1: all started. There's gigantic, like I don't even know what

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Speaker 1: to call it, like cassette holder, suitcase with cassettes. Okay,

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Speaker 1: So there was a lot of music in the home. Well,

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Speaker 1: there was music there, but it wasn't like it wasn't

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Speaker 1: like we were a music family. It was like you

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Speaker 1: get in the car and you put a cassette on,

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Speaker 1: like okay, Well, if you were home, you were not

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Speaker 1: on a road trip, would there be music playing because

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Speaker 1: of J. I would listen to music because of J,

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Speaker 1: but not because of my parents. Okay, so your parents

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Speaker 1: would not be playing music. So were you were you?

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Speaker 1: How did you find out about new music? Good question,

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Speaker 1: You know the same way everybody else does. You Just well,

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Speaker 1: you know, you're younger than a lot of people the

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Speaker 1: old days. Baby, when were found out about on the radio,

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Speaker 1: gen X, MTV, about what your friends are doing, It's

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Speaker 1: like you know your friends listening to a Green Day learning.

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Speaker 1: When I come around on the guitar, you you're like, oh,

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Speaker 1: that's cool, I want to learn that too, and then

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Speaker 1: it kind of like just snowballs like that. Okay, let's

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Speaker 1: start at the beginning. When do you pick up an

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Speaker 1: instrument that was probably grade five, grade six, so like

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Speaker 1: ten eleven, And what was the inspiration? My best friend

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Speaker 1: had a guitar, so I was like, dang, I want

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Speaker 1: one of those two. And what was your first guitar?

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Speaker 1: It was a Yamaha strat rip off type thing. It

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Speaker 1: really sucked, like had like the floating bridge locking tuning

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Speaker 1: things and I didn't even know how to use it

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Speaker 1: since it was black and Johnson had the red one.

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Speaker 1: Yeah yeah, and it I didn't even know how to

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Speaker 1: tune the thing and you literally had to get an

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Speaker 1: Alan key to actually unlock it. And like it was

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Speaker 1: it was a whole thing. Like Okay, who paid for it? Um?

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Speaker 1: Probably mom and dad. Okay, did you have any yamp? Yep?

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Speaker 1: What was the amp? It was massive PV keyboard amp

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Speaker 1: that would like blow the roof off the house on one.

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Speaker 1: It was like it's like, I don't know who would

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Speaker 1: sell eleven year old kid to say, I have no idea. Like,

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Speaker 1: looking back on it, you're like, guy sold it to

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Speaker 1: it to us five d bucks and it's like it's

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Speaker 1: not even a guitar m first of all. And it's

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Speaker 1: the loudest thing I've ever heard. And you bought this

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Speaker 1: stuff new, were used used just from some guy you

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Speaker 1: found from my guitar teacher. He's a bit of a shyster. Okay,

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Speaker 1: So did you start guitar lessons before you had this equipment?

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Speaker 1: What would what actually happened tell the story about your

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Speaker 1: guitar teacher. So like the first like literally three years

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Speaker 1: of my guitar lessons was learning uh whatever you like

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Speaker 1: you call notes, like yeah, the bell baby books. Yeah,

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Speaker 1: but it was like Jesus Loves Me and like jingle

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Speaker 1: bells and I'm going to guitar lessons and I'm for

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Speaker 1: three years. You didn't take a gat in another teacher.

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Speaker 1: I just looked at I looked at my buddies and

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Speaker 1: like they're going on the internet and getting tableture and

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Speaker 1: playing like cool songs and I'm playing Jesus Loves Me.

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Speaker 1: I'm like Jesus. There's a massive disconnect here. He's a

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Speaker 1: quiet dude too, So he's not gonna say anything to anybody.

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Speaker 1: He's not going to tell him. I'm I guess I'm

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Speaker 1: persistent to a fault because I stuck with it and

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Speaker 1: you read music to this day. Hell no, okay, before

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Speaker 1: he sold you this loud amplifier and the rip off guitar,

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Speaker 1: what were you playing like music wise? No? No, what

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Speaker 1: did you use for a guitar? I don't have one

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Speaker 1: like that was the first That was the beginning. Okay.

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Speaker 1: So he sold you that stuff and then he gave

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Speaker 1: you the lessons. Yeah, and for three years you're learning

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Speaker 1: this religious stuff. You're not playing in any bands, You're

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Speaker 1: not learning stuff at home to cassettes or anything. I'm trying,

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Speaker 1: you know. But like I said, it's if you ever

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Speaker 1: pick up a guitar for the first time, it's not

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Speaker 1: an easy thing to navigate. It wasn't for me anyway. Um,

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Speaker 1: everything everything Jay does is through brute for us, so

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Speaker 1: like it never comes fast to him like it would?

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Speaker 1: You agree with that? Absolutely? Okay? So when did it

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Speaker 1: click or is it still not clicked? Um? For guitar,

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Speaker 1: it's starting to click, you know. Um, I think it

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Speaker 1: started to click when I really like I used to sing,

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Speaker 1: so um, I would just lean on my buddy who

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Speaker 1: could do like all all the November rain solos. You know,

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Speaker 1: he played guitar. I just strump the chords and sing

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Speaker 1: and we had a band, but it was more like

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Speaker 1: us having a drinking competition on stage. And then I

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Speaker 1: went and saw Brett's first band and I was like

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Speaker 1: Jesus Christ was like that that's a singer right there. Okay,

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Speaker 1: but a little bit slower. So how long after the

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Speaker 1: three years do you start a band and hit the

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Speaker 1: stage or what? We had really shitty bands for years,

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Speaker 1: so like was always about starting things, but they sucked

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Speaker 1: you know. Um, so did you ever get paid for

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Speaker 1: being in these bands? You're just playing in the garage? Yeah,

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Speaker 1: we would get free booze sometimes. And what were you

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Speaker 1: up to? Well? I was like seven years old. I

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Speaker 1: was at their concerts thinking they were the greatest bands

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Speaker 1: of all time. I remember like being truly hurt when

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Speaker 1: somebody didn't like the band. I remember I remember them

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Speaker 1: playing and um, Kingston, there's this place called Confederation Basis

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Speaker 1: Basin and it's just like you know the park you know,

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Speaker 1: meant for like you know, events and stuff and they

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Speaker 1: put on shows there and I remember this, you know,

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Speaker 1: this guy that was in a band playing before them,

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Speaker 1: this with you know, Space ear Rings is punk, you know,

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Speaker 1: I thought he knew everything. Was like just chirping my

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Speaker 1: brother's band like heavily. And I was like nine years old,

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Speaker 1: and I fuck him, took him. I took him. I

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Speaker 1: took him to task. Really I hated him in my

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Speaker 1: whole life. Like I would meet people that, you know,

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Speaker 1: you Jay was playing rock and roll, okay at an

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Speaker 1: age when it wasn't cool to play rock. Yeah, okay,

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Speaker 1: but you're you got all these guys you know playing

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Speaker 1: you know, I have nothing against their music tastes or

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Speaker 1: what they're playing, but they there was a certain thing

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Speaker 1: in our in our town at least that the punks

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Speaker 1: always they always had this arrogance about them that everybody

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Speaker 1: else sucked. So you're separating the punks from rock and roll, yeah,

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Speaker 1: and which isn't a real thing, but well no, it

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Speaker 1: is a thing if you get that deep. Absolutely just

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Speaker 1: want to make sure we get it straight. But in Kingston, Ontario,

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Speaker 1: my brother, my brother would be playing these shows and

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Speaker 1: he would be playing with punk bands and he'd be

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Speaker 1: playing rock and roll and they would always chirp them

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Speaker 1: and I was like a twelve year old kid and

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Speaker 1: I and I would always chirp them back. And I

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Speaker 1: was there at every show. They were my favorite band

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Speaker 1: on Earth. I didn't know how shitty they were. J

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Speaker 1: Jay tells me the ship they were shitty, but I

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Speaker 1: I when I was young. You were the younger brothers.

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Speaker 1: So how did you get into it? Him? Okay, Yeah,

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Speaker 1: so how did you become a singer? Um, this is

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Speaker 1: a funny story. I got asked to join a band

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Speaker 1: and be the singer of the band because they knew

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Speaker 1: I was a psycho. So I and you were how old? Okay?

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Speaker 1: And had you sung like in school? The records? Nothing,

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Speaker 1: So they just based on your identity said you'd be

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Speaker 1: you'd be a good front man. Yeah, and uh. I

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Speaker 1: joined the band and we had like three practices and

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Speaker 1: then they stopped calling me, like and I was just

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Speaker 1: kind of like, what's going on here? And then I

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Speaker 1: found out like three or four weeks later that they

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Speaker 1: had invited another person to joined the band, and I

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Speaker 1: just kind of, you know, I was maybe, you know,

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Speaker 1: one of the first I don't want to say failures,

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Speaker 1: but you know, I felt very rejected as you. And

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Speaker 1: I was playing basketball with my friend Richard Storms, and uh,

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Speaker 1: he was like, yeah, I played the guitar, and I

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Speaker 1: was like, all right, well, let's start a fucking band

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Speaker 1: and beat these guys. So we went to his garage

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Speaker 1: and he started playing like guitar like slash, like at

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Speaker 1: least what I would. Yeah, and I was like, well,

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Speaker 1: I better learn to sing. So I took the guitar

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Speaker 1: and played weak Kings by a band called the Tragically

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Speaker 1: Hip and from Kingston, and Uh. I literally locked myself

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Speaker 1: in my room for five six hours a night and

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Speaker 1: sang that song, just that song, until it sounded good

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Speaker 1: to myself. And after that was we wrote a song

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Speaker 1: called Rags and I never looked back. I wanted to

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Speaker 1: do that for the rest of my life. It took

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Speaker 1: over everything. Okay, were you any good in school? I

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Speaker 1: was good at English literature, but I was so you

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Speaker 1: were not like, you know, a Truan guy who's the

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Speaker 1: problem in the clos room or anything. I was a

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Speaker 1: little bit of Uh. I was more of a joker.

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Speaker 1: I wasn't. I wouldn't say that I was a problem.

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Speaker 1: I wasn't. It wasn't like a it wasn't a troubled

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Speaker 1: youth by any means, but like my teachers would get

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Speaker 1: very annoyed with me unless it was English class because

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Speaker 1: I actually liked English class, so I listened. But okay,

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Speaker 1: and at this late date, are you like a big

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Speaker 1: reader or something? We all? Yeah, I mean Jay read

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Speaker 1: quite a bit. Jay reads more than night what oh

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Speaker 1: Jesus you name it like i've we we we we started.

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Speaker 1: I started at least becoming an a real reader on Hemingway.

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Speaker 1: I really loved Hemingway. And then I mean, some of

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Speaker 1: my favorite books are like Comforter, Confederacy of Dunce. Is

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Speaker 1: uh just just fiction novels. Okay, so you start this

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Speaker 1: band and what do your parents say when they say

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Speaker 1: you want to be a rock and roller? Well, Jay

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Speaker 1: started the band and I joined, but I university literature,

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Speaker 1: and I called my dad and I told him I

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Speaker 1: was going to be a musician. And my mom didn't

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Speaker 1: talk to me for a couple of weeks, maybe more

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Speaker 1: after that, because you know, I just went online and

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Speaker 1: canceled all my courses and I didn't want to give

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Speaker 1: them a chance to talk me out of it. Um,

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Speaker 1: but I quit everything, and my dad said, well, you

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Speaker 1: better get a job. So I started working I call

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Speaker 1: it springs, a stockboy in the back women's shoe store

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Speaker 1: and played a bunch of terrible gigs for zero dollars

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Speaker 1: until I joined the Glorious Suns and then we started

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Speaker 1: making you know, the big bucks. Okay, just to be clear,

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Speaker 1: the band with your friend, did you play in high school?

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Speaker 1: Did you play any gigs? Do you ever get pass? Yeah? Well,

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Speaker 1: we played as much as possible, like as much as

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Speaker 1: a high school band. Like, we played as much as

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Speaker 1: we possibly could. We had a fake manager that didn't

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Speaker 1: do it anything. I mean, we thought we were gonna

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Speaker 1: be the biggest band in the world, So I mean,

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Speaker 1: any opportunity that came my way, we played. And that's

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Speaker 1: the way that it goes. When you're starting, you like

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Speaker 1: you just want to play your music. Okay, So how

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Speaker 1: long did you go to university? A year and a half. Okay,

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Speaker 1: At what point did you start this band? Were you

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Speaker 1: playing original material or as opposed to covers? As as

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Speaker 1: soon as I started playing in a band, all I

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Speaker 1: want to do is play original material. But usually when

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Speaker 1: you play original material, audiences are not interested. But I'm

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Speaker 1: a good front man. As you are. I saw, okay, Jay,

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Speaker 1: well he's going through these mental mashinations. What are you doing? Uh?

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Speaker 1: When he's at school? You mean did you go to university?

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Speaker 1: And how long did you go? For? Four years? So

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Speaker 1: you graduated and so you were not going to make

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Speaker 1: music your career at that point. Uh, well I had

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Speaker 1: a band almost always, like I always had something cooking

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Speaker 1: in the background. Um. I literally had no idea what

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Speaker 1: I wanted to do. But you always talked that you

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Speaker 1: actually did. That's not true. You always wanted to be

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Speaker 1: in a band. Yeah, your whole life. I can remember

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Speaker 1: you working and snapping and freaking out about like this

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Speaker 1: is not what I want to do. That like when

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Speaker 1: something clicked in my head when I was like twenty

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Speaker 1: eight years old, or whenever I started this, I was

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Speaker 1: like this, so today you're how old? And I was like,

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Speaker 1: this is my last shot to actually do something. So

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Speaker 1: that's bye, okay a little bit slower. So you you

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Speaker 1: were kind of like a semi pro musician and you

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Speaker 1: get really you graduated from college and you do what

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Speaker 1: for like the next six year contractor construction. Um, but

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Speaker 1: we still had a band then, like just playing around

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Speaker 1: Kingston and you saw his band and thought what I

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Speaker 1: was like, these high school kids blow us out of

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Speaker 1: the water. Not not a question, it's like you put

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Speaker 1: us back to back, like yeah, um yeah. But and

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Speaker 1: so I saw his band, and then my band kind

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Speaker 1: of broke up and fell apart, and then uh, we started,

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Speaker 1: Brett and I started like writing together. We did like

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Speaker 1: an acoustic project, and then the Stone Ponies. Don't forget

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Speaker 1: the Stone Ponies. We'll tell me about that. It was

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Speaker 1: the bass player from my band, Jay's roommate and oldest friend,

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Speaker 1: Scott on the drums, Jay on guitars, and me playing

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Speaker 1: acoustic and singing, okay. And what happened with that band? Uh? Nothing, nothing, okay.

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Speaker 1: So how many years after you dropped out of university?

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Speaker 1: Was it before it became you looked up with your brother?

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Speaker 1: It was Glorious Sons. I dropped out of university to

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Speaker 1: join the Glorious Sons and being my brother's band. Was

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Speaker 1: it the Glorious Sons in name before Brett joined was

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Speaker 1: Pete Rose and the Gamblers. That's pretty good, especially Sins.

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Speaker 1: Right now he Rose, I'm saying he's straightened out. He

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Speaker 1: should be in the band, but be in the Hall

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Speaker 1: of fame. Okay, I think you should too. Okay, So

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Speaker 1: it Pete Rose and the Gamblers. How does it become

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Speaker 1: the Glorious Sons, um packer and the band or drummer. Yeah,

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Speaker 1: it was just like, what about the Glorious Suns, And

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Speaker 1: we're all like, wow, it's better than Pete Rose and

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Speaker 1: the Gamblers. The only thing you know, when you talk

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Speaker 1: about rock, which is its own side show today, of

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Speaker 1: course people say there's the Rivals Son. No. I totally

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Speaker 1: agree with you. I wish we were never ever named

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Speaker 1: the Glorious Sons. I hate the name. If we were

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Speaker 1: named something else, I could, I think we might have

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Speaker 1: more success. I honestly think that we would be less

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Speaker 1: looked at as like, uh, you know, bro rock and

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Speaker 1: roll band. I think if we had, you know, a

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Speaker 1: name with meaning at least, it would help. Okay. But

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Speaker 1: when you he said you're going to become the Glorious Sons,

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Speaker 1: will you air of the band the Rival Sons? No? No,

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Speaker 1: not at all. Okay, So suddenly it's the Glorious Sons

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Speaker 1: when you get together the two brothers. How many of

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Speaker 1: the people in the band are still in the band today, Uh,

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Speaker 1: everybody except our original guitar player. What happened to him?

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Speaker 1: I didn't like the road? Okay, So when you start

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Speaker 1: the band, you're twenty eight and Brett you are okay, Okay,

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Speaker 1: what are you thinking? Then? I'm thinking that we're going

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Speaker 1: to be the greatest rock and roll band. All right,

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Speaker 1: So you're delusional, but okay, what do you think it delusion?

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Speaker 1: You have to be delusional, but a lot of people

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Speaker 1: are not delusional from the get go, and you be

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Speaker 1: fud shedding a little bit, Jay, what are you thinking? Uh?

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Speaker 1: I would rather go home and paint houses than not

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Speaker 1: strive to be the greatest rock and roll band on earth,

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Speaker 1: as soon as you don't want to wake up and

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Speaker 1: be the best and just go home. Okay. So now

347
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Speaker 1: you have the model because it tragically hip or from Kingston.

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Speaker 1: But once you form a Gloria's Sons, what is the

349
00:20:03,920 --> 00:20:09,000
Speaker 1: next step? Uh? Well, Brett literally he wasn't even the singer.

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Speaker 1: He was the tambourine player. At first. He would just

351
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Speaker 1: jump up and but we play who was a singer?

352
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Speaker 1: And I sang and Andrew sing and but we noticed

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Speaker 1: that Brett playing the tambourine was much more engaging than

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Speaker 1: anything else on stage. So we started giving him more tasks.

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Speaker 1: So then he played piano, and then he started singing,

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Speaker 1: and then we started writing and then you know how

357
00:20:33,040 --> 00:20:36,359
Speaker 1: long did that whole process take a couple of months?

358
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Speaker 1: Like by the time we put out our first record,

359
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Speaker 1: our producer was like, this guy needs to be singing

360
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Speaker 1: all the songs. Okay, a little bit slower. You now

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Speaker 1: have the band there now called the Glorious Sons. Brett

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Speaker 1: starts out on the tambourine. How long before he becomes

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Speaker 1: the singer? H yeah, probably like like full time singers. Okay,

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Speaker 1: in that two years, when do you make the first

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Speaker 1: record throughout the whole time recorded or recorded? Probably a

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Speaker 1: year and a half. Okay, in that year and a half,

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Speaker 1: are you are you playing live constantly? Where four times

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Speaker 1: a week in Kingston, Ontario? I mean, can you make

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Speaker 1: anybody playing four times a week? You know, we didn't

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Speaker 1: make any money, Like we made enough barely to cover

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Speaker 1: the bar tap. I remember being like getting paid, giving

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Speaker 1: it all back to the bartender and him being like,

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Speaker 1: give me your credit card because you got paid for

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Speaker 1: these assholes. They were just And then how many of

375
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Speaker 1: the songs did you play were originals? All of them? Yeah,

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Speaker 1: So when we started this band, that was the thing.

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Speaker 1: We're playing our own music right from the get go.

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Speaker 1: That was there was too many Like growing up in

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Speaker 1: a small town, a lot of the live entertainment is

380
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Speaker 1: cover bands, right because you know, they know they'll they'll

381
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Speaker 1: get paid and you know they can make a better

382
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Speaker 1: living and it's more of a hobbyists kind of mentality.

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Speaker 1: But it you know, we kind of I didn't want

384
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Speaker 1: to do that. We wanted to be we want to

385
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Speaker 1: be Okay, so you're playing, you know, playing in Kingston

386
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Speaker 1: for bar money and what what's the next step from there? Well,

387
00:22:12,760 --> 00:22:15,600
Speaker 1: then we just started getting any gig we could in

388
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Speaker 1: like Toronto, Ottawa. Who's getting these gigs? H Yeah. My

389
00:22:23,040 --> 00:22:25,560
Speaker 1: girlfriend at the time was even like calling places like

390
00:22:25,640 --> 00:22:27,720
Speaker 1: you know, it's like all hands on deck, whatever it takes.

391
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Speaker 1: Kind of men. You didn't have any agent, you didn't

392
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Speaker 1: have a manager of them. Okay, so you start playing Toronto,

393
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Speaker 1: you play Ottawa, any acclaim or you just go and

394
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Speaker 1: that's it. Usually when we played, first of all, we

395
00:22:41,760 --> 00:22:44,159
Speaker 1: like to have fun party, so our friends would come

396
00:22:44,160 --> 00:22:49,600
Speaker 1: out and we didn't suck, so everyone had a good

397
00:22:49,600 --> 00:22:51,800
Speaker 1: time and they get hammered with us, we'd get hammered them,

398
00:22:51,840 --> 00:22:54,560
Speaker 1: and all of a sudden, you know, he's slowly this

399
00:22:54,720 --> 00:22:58,119
Speaker 1: thing starts happening like one group of people at a time.

400
00:22:59,440 --> 00:23:03,480
Speaker 1: And Okay, what came first, the community or the recording?

401
00:23:04,720 --> 00:23:08,960
Speaker 1: The community? Okay, And so you're living in Canada. I'm

402
00:23:08,960 --> 00:23:12,399
Speaker 1: somewhat sophisticated with Canada. There's a lot of government money,

403
00:23:12,880 --> 00:23:15,480
Speaker 1: there's a lot there's a lot of people playing music.

404
00:23:15,960 --> 00:23:18,119
Speaker 1: But you know, it's much easier to get ahold of

405
00:23:18,160 --> 00:23:20,800
Speaker 1: the professionals, not as big a country in terms of

406
00:23:20,880 --> 00:23:23,840
Speaker 1: music business. Are you trying to get a manager? Are

407
00:23:23,880 --> 00:23:27,040
Speaker 1: you trying to get an agent? We literally have no

408
00:23:27,160 --> 00:23:29,040
Speaker 1: fucking clue what we're doing at this point. We don't

409
00:23:29,080 --> 00:23:32,800
Speaker 1: even our producer of our first album, John Angus McDonald

410
00:23:32,800 --> 00:23:35,240
Speaker 1: from the Jersey as a guitar player, saw our band

411
00:23:35,720 --> 00:23:37,600
Speaker 1: and asked us if you could produce a few songs

412
00:23:37,600 --> 00:23:39,840
Speaker 1: for us, and I was like, sure, what does that mean?

413
00:23:40,720 --> 00:23:42,800
Speaker 1: I didn't have a clue. Like so this was like

414
00:23:42,800 --> 00:23:45,479
Speaker 1: a year and a half into the Glorious Okay, so

415
00:23:45,560 --> 00:23:49,840
Speaker 1: he records those songs where uh, we did it in Newmarket,

416
00:23:49,920 --> 00:23:53,120
Speaker 1: which is north of Toronto, about an hour. Okay, how

417
00:23:53,160 --> 00:23:56,720
Speaker 1: many songs six and then how long until they were released?

418
00:23:57,800 --> 00:24:00,440
Speaker 1: I don't remember we did it in the winter. I

419
00:24:00,480 --> 00:24:06,480
Speaker 1: think we we released Mama in this summer in the summer, Okay,

420
00:24:06,480 --> 00:24:10,680
Speaker 1: So what happened when you released it and blew up? Yeah,

421
00:24:10,920 --> 00:24:15,720
Speaker 1: it's like one small little like uh like there's all

422
00:24:15,720 --> 00:24:18,520
Speaker 1: these like small little radio stations in Canada, so like

423
00:24:18,600 --> 00:24:20,840
Speaker 1: one small town at a time kept adding the song,

424
00:24:21,200 --> 00:24:23,640
Speaker 1: and our hometown added it, and we had support from

425
00:24:23,640 --> 00:24:28,520
Speaker 1: this station, Hits FM, and all of a sudden took

426
00:24:28,600 --> 00:24:32,000
Speaker 1: like this huge cyclical thing and all of a sudden

427
00:24:32,400 --> 00:24:34,879
Speaker 1: it's on the charts and we're driving around and it's

428
00:24:34,880 --> 00:24:39,679
Speaker 1: getting played. Okay, but usually it takes a relationship to

429
00:24:39,680 --> 00:24:41,840
Speaker 1: get on the radio. The two of you were doing

430
00:24:41,880 --> 00:24:44,120
Speaker 1: it yourself or you had somebody involved. Well, I would

431
00:24:44,200 --> 00:24:47,360
Speaker 1: I would say that we had a relationship in our producer,

432
00:24:47,480 --> 00:24:51,960
Speaker 1: John Angis, who like, honestly, we would not be anywhere

433
00:24:52,000 --> 00:24:55,880
Speaker 1: without him because he was already like uh, I don't

434
00:24:55,920 --> 00:24:58,320
Speaker 1: want to say famous, but a very well known guitar

435
00:24:58,400 --> 00:25:01,919
Speaker 1: player in a great Canadian band. And you know, I

436
00:25:01,960 --> 00:25:04,439
Speaker 1: think the traction of him producing the song just for

437
00:25:04,480 --> 00:25:08,800
Speaker 1: the bio audience that band was the truth I think

438
00:25:09,200 --> 00:25:13,960
Speaker 1: I think that we probably you know, uh had a

439
00:25:14,040 --> 00:25:17,240
Speaker 1: leg up because he produced our song. So he whatever,

440
00:25:17,480 --> 00:25:20,240
Speaker 1: his company was, whatever, he was the one. He was

441
00:25:20,280 --> 00:25:23,600
Speaker 1: the one responsible for getting into radio. We did have

442
00:25:23,720 --> 00:25:27,600
Speaker 1: a very low level manager at the time. Um too,

443
00:25:28,200 --> 00:25:36,040
Speaker 1: so rude, that's not rude, referring to garage manager. UM.

444
00:25:36,080 --> 00:25:39,480
Speaker 1: So he was like, you know, we paid someone to

445
00:25:39,520 --> 00:25:42,560
Speaker 1: take the song to radio, and okay, but who was that?

446
00:25:43,960 --> 00:25:46,280
Speaker 1: Who was what the person that took it to radio?

447
00:25:46,400 --> 00:25:49,639
Speaker 1: It was? It was RPM? It was it was an RPM?

448
00:25:49,840 --> 00:25:53,000
Speaker 1: Was it? Who was it was? Kim? Was Kim? Yeah?

449
00:25:53,040 --> 00:25:55,560
Speaker 1: And she did a great job. She did. Okay, so

450
00:25:55,600 --> 00:25:58,879
Speaker 1: now song mom is on the radio. One thing I

451
00:25:58,920 --> 00:26:01,600
Speaker 1: will say is I just gotta correct you here. He's

452
00:26:01,640 --> 00:26:04,120
Speaker 1: not a low level manager. We were the first band

453
00:26:04,119 --> 00:26:06,760
Speaker 1: he ever managed, So he just he's a garage man

454
00:26:08,320 --> 00:26:11,000
Speaker 1: to do it. I'm not throwing stones. I'm just no, no, no,

455
00:26:11,040 --> 00:26:13,240
Speaker 1: I didn't think it was to put down there. Most

456
00:26:13,240 --> 00:26:15,600
Speaker 1: bands usually have somebody they start with and then they're

457
00:26:15,600 --> 00:26:18,200
Speaker 1: not that world occasionally and someone grows into the role.

458
00:26:18,520 --> 00:26:21,639
Speaker 1: So the record as he hit many markets, what happens

459
00:26:21,680 --> 00:26:25,919
Speaker 1: after that? We play a show with a band in

460
00:26:26,000 --> 00:26:29,320
Speaker 1: Canada had a number one song. Who's actually on tour

461
00:26:29,400 --> 00:26:33,600
Speaker 1: with us right now ahead of the herd Um then

462
00:26:33,680 --> 00:26:35,479
Speaker 1: the number one song in the country, and it did

463
00:26:35,600 --> 00:26:39,240
Speaker 1: blow up like crazy in Canada, and they asked us

464
00:26:39,280 --> 00:26:42,760
Speaker 1: to play a show in Toronto at the Drake Hotel

465
00:26:43,640 --> 00:26:47,399
Speaker 1: and we went and played it um and after that

466
00:26:47,480 --> 00:26:49,560
Speaker 1: they asked us to come on tour. And how many

467
00:26:49,680 --> 00:26:55,960
Speaker 1: dates were in that tour? What about your day jobs? Quick?

468
00:26:56,000 --> 00:26:59,280
Speaker 1: Quit them immediately and there was enough money going on

469
00:26:59,320 --> 00:27:03,560
Speaker 1: the road. We were there was we were I don't

470
00:27:03,560 --> 00:27:08,520
Speaker 1: even really know how we stayed afloat merch Mama money.

471
00:27:08,640 --> 00:27:12,920
Speaker 1: We got mama money from the from the song merchandise.

472
00:27:13,880 --> 00:27:16,600
Speaker 1: You always find a way, okay, if you were struggling.

473
00:27:17,840 --> 00:27:20,360
Speaker 1: I didn't feel struggling. I didn't feel like I struggled

474
00:27:20,400 --> 00:27:22,080
Speaker 1: at all. I was living with two guys at that

475
00:27:22,200 --> 00:27:26,600
Speaker 1: time and like this like house that was completely garbage,

476
00:27:26,680 --> 00:27:29,680
Speaker 1: But I never felt like I was, you know, having trouble.

477
00:27:29,720 --> 00:27:32,119
Speaker 1: We had one rule and that was whoever got paid.

478
00:27:32,800 --> 00:27:34,919
Speaker 1: I had to buy the weed in the booze and

479
00:27:34,960 --> 00:27:36,879
Speaker 1: we would we would drink like a two four every night.

480
00:27:36,920 --> 00:27:39,320
Speaker 1: So we were we were doing okay. Okay. The other

481
00:27:39,400 --> 00:27:41,679
Speaker 1: thing it is Canada with a strong safety net. Are

482
00:27:41,680 --> 00:27:46,240
Speaker 1: you taking any money from the government at that point? Zero? Okay,

483
00:27:46,240 --> 00:27:50,639
Speaker 1: wait a minute, I was getting unemployment talking about music. No, no, no,

484
00:27:50,720 --> 00:27:52,879
Speaker 1: I'm talking about unemployment. That's what I'm talking about. I

485
00:27:52,880 --> 00:27:56,240
Speaker 1: was getting unemployment and anything else or that. You're getting unemployment.

486
00:27:56,320 --> 00:27:58,840
Speaker 1: Everybody else in the band getting unemployment. A few members

487
00:27:58,960 --> 00:28:04,000
Speaker 1: definitely were like, you're living on unemployment. Packer worked at

488
00:28:04,000 --> 00:28:08,280
Speaker 1: the Township and Loyallest Township, and I mean, that's a

489
00:28:08,320 --> 00:28:11,000
Speaker 1: really good job. So he had a bunch of money saved.

490
00:28:11,440 --> 00:28:13,520
Speaker 1: Mamba worked with Jay and was a plumber, and he's

491
00:28:13,560 --> 00:28:15,840
Speaker 1: always been really good with money. So I don't know,

492
00:28:15,920 --> 00:28:18,920
Speaker 1: maybe he had some money put away. J put all

493
00:28:18,920 --> 00:28:22,840
Speaker 1: of his money into the band. Okay, but in Canada,

494
00:28:22,920 --> 00:28:26,520
Speaker 1: let's assume you how long were you on unemployment for? Oh,

495
00:28:26,560 --> 00:28:29,760
Speaker 1: I don't know, off and on for you know, when

496
00:28:29,760 --> 00:28:32,879
Speaker 1: I was working with J, I couldn't claim unemployment. So

497
00:28:33,760 --> 00:28:36,320
Speaker 1: and Jay also did odd jobs in between shows and stuff,

498
00:28:36,359 --> 00:28:39,800
Speaker 1: and he would hire me and younger the bandmates to

499
00:28:39,840 --> 00:28:41,600
Speaker 1: work with him. Okay, so you go on the you

500
00:28:41,640 --> 00:28:43,040
Speaker 1: go on the road with a band, you play the

501
00:28:43,040 --> 00:28:46,960
Speaker 1: twenty dates. Where does that leave you um so I

502
00:28:47,000 --> 00:28:51,440
Speaker 1: think midway through that tour, we were coming back through

503
00:28:51,480 --> 00:29:00,440
Speaker 1: Toronto and yeah, so I think before the Horseshoe Tavern date, Um, Jason,

504
00:29:00,640 --> 00:29:04,400
Speaker 1: someone from your office called us. It was yes, okay,

505
00:29:04,480 --> 00:29:10,440
Speaker 1: James tell us the story. So we uh Ian the

506
00:29:10,480 --> 00:29:15,560
Speaker 1: office brings uh ep the EP from said manager who

507
00:29:15,600 --> 00:29:19,040
Speaker 1: was working with them before. Great great kid brings it.

508
00:29:20,280 --> 00:29:22,600
Speaker 1: You should listen to this. So we listened to it

509
00:29:22,720 --> 00:29:26,760
Speaker 1: and Mama, they say it was a hit, but it

510
00:29:26,800 --> 00:29:31,080
Speaker 1: wasn't a hit at that point yet. It was um

511
00:29:31,120 --> 00:29:33,160
Speaker 1: it was just starting and we were looking at it.

512
00:29:33,200 --> 00:29:36,760
Speaker 1: Of Okay, is that all the band is his first? Mama,

513
00:29:37,360 --> 00:29:39,680
Speaker 1: so get the EP and I think song five on

514
00:29:39,720 --> 00:29:44,600
Speaker 1: the EP is called Shapeless Art and it is not

515
00:29:44,760 --> 00:29:49,160
Speaker 1: structured like a pop song. Um. But the second we

516
00:29:49,280 --> 00:29:52,239
Speaker 1: heard that there was a voice and a person in

517
00:29:52,280 --> 00:29:55,320
Speaker 1: there that were telling these stories that we had to

518
00:29:55,400 --> 00:29:58,800
Speaker 1: learn about, like I can't. It was the furthest thing

519
00:29:58,840 --> 00:30:02,160
Speaker 1: from a single, but it showed depth in a way

520
00:30:02,200 --> 00:30:06,320
Speaker 1: that um, I think a rock band, especially coming from Canada,

521
00:30:06,400 --> 00:30:10,640
Speaker 1: has a tough time doing. So we hear that they

522
00:30:10,960 --> 00:30:14,040
Speaker 1: you guys are on your way on tour. Uh stop

523
00:30:14,040 --> 00:30:16,560
Speaker 1: by the stop by the office, have us sit down,

524
00:30:16,920 --> 00:30:20,880
Speaker 1: and I'll never forget it. You guys walk in. Brett

525
00:30:20,920 --> 00:30:24,120
Speaker 1: sits across from me, doesn't say one word. I feel

526
00:30:24,120 --> 00:30:27,040
Speaker 1: like I'm at a job interview with Jay and with

527
00:30:27,160 --> 00:30:31,920
Speaker 1: piercing the eyes and um, the complexity of the room

528
00:30:31,960 --> 00:30:35,600
Speaker 1: was different. I can't I can't explain it, um, And

529
00:30:35,640 --> 00:30:38,200
Speaker 1: I know it sounds corny, but it's it's a reality.

530
00:30:38,360 --> 00:30:40,840
Speaker 1: So we have this conversation about where we go and

531
00:30:40,880 --> 00:30:43,240
Speaker 1: what we're gonna do. And they had this song on

532
00:30:43,280 --> 00:30:45,440
Speaker 1: the record, White Noise, which we thought would be a

533
00:30:45,520 --> 00:30:49,400
Speaker 1: great single, but we thought maybe you need a little mixed,

534
00:30:49,840 --> 00:30:51,840
Speaker 1: needed some work before we do it in a strategy.

535
00:30:52,320 --> 00:30:55,400
Speaker 1: And we had this great conversation that was it, um.

536
00:30:55,520 --> 00:30:58,480
Speaker 1: And we leave and I remember Brett comes back into

537
00:30:58,560 --> 00:31:02,080
Speaker 1: use the bathroom. Uh and uh. I was like, man,

538
00:31:02,120 --> 00:31:03,520
Speaker 1: how do you think that was? Like? I think ever

539
00:31:03,560 --> 00:31:06,200
Speaker 1: been pretty good? He's like, so are we gonna do this?

540
00:31:07,840 --> 00:31:09,640
Speaker 1: And then they get in there, they literally they get

541
00:31:09,760 --> 00:31:11,320
Speaker 1: and I'm like, no, we gotta come see our band

542
00:31:11,360 --> 00:31:13,920
Speaker 1: tonight because if the band is not great live, we

543
00:31:13,920 --> 00:31:16,080
Speaker 1: we just won't do it. So we go that night

544
00:31:16,080 --> 00:31:20,240
Speaker 1: and I remember it's a snowstorm and we show up Horseshoe.

545
00:31:20,720 --> 00:31:24,520
Speaker 1: You guys were supporting head of the Herd. We show up,

546
00:31:24,600 --> 00:31:26,520
Speaker 1: We go on. At this point, they are touring in

547
00:31:26,560 --> 00:31:32,280
Speaker 1: a converted short bus um with blacked out windows and

548
00:31:32,840 --> 00:31:35,960
Speaker 1: the inside looks like the dungiest bar you've ever been

549
00:31:36,000 --> 00:31:39,400
Speaker 1: to and smells like an ashtrike. And this is on

550
00:31:39,520 --> 00:31:43,040
Speaker 1: a Tuesday or Wednesday in Toronto. Uh. So we go

551
00:31:43,080 --> 00:31:46,160
Speaker 1: in and I was like, well, this is I hope

552
00:31:46,160 --> 00:31:48,520
Speaker 1: it's great, but you never know if it's not great.

553
00:31:49,280 --> 00:31:51,040
Speaker 1: So we go in, we have drinks, their mom and

554
00:31:51,120 --> 00:31:53,720
Speaker 1: dad and everybody's in and in, and I go to

555
00:31:53,760 --> 00:31:56,360
Speaker 1: the front of the stage and they come on and

556
00:31:56,400 --> 00:32:01,080
Speaker 1: I was like, this is going to be horrible, and

557
00:32:01,120 --> 00:32:10,560
Speaker 1: I'll tell you why. I'll tell you why. So Brett

558
00:32:10,640 --> 00:32:16,000
Speaker 1: as the front man, has a keyboard not facing the audience,

559
00:32:17,000 --> 00:32:21,440
Speaker 1: horizontal or vertical to the to the stage singing like this,

560
00:32:22,320 --> 00:32:27,320
Speaker 1: singing sideways to the crowd. It was the most bizarre

561
00:32:27,400 --> 00:32:29,880
Speaker 1: stage set up I've ever seen. With the tambourine. At

562
00:32:29,880 --> 00:32:32,440
Speaker 1: the time, I was like, this is gonna be horrible.

563
00:32:32,640 --> 00:32:36,920
Speaker 1: So disappointed. And I think you started with ruby and

564
00:32:37,080 --> 00:32:40,520
Speaker 1: the first note of the first song. I looked at

565
00:32:40,560 --> 00:32:44,640
Speaker 1: the end and we're like, holy shit, and it would.

566
00:32:44,640 --> 00:32:46,720
Speaker 1: It gives me the hair standing up on my rooms

567
00:32:46,760 --> 00:32:53,440
Speaker 1: talking about it because you could see what it could be. UM.

568
00:32:53,520 --> 00:32:57,320
Speaker 1: And I remember that night. I was like, we like,

569
00:32:57,480 --> 00:32:59,680
Speaker 1: we can't let them go out on tour with like,

570
00:32:59,760 --> 00:33:01,600
Speaker 1: we need to figure out a way to do this

571
00:33:01,680 --> 00:33:04,960
Speaker 1: before the world sees what we see. And you know what,

572
00:33:05,480 --> 00:33:07,480
Speaker 1: nine years later, I still think that the world doesn't

573
00:33:07,520 --> 00:33:11,040
Speaker 1: see what we see, but we that night, I remember

574
00:33:11,080 --> 00:33:14,400
Speaker 1: sitting with mom and dad of all the boys, and

575
00:33:14,440 --> 00:33:16,600
Speaker 1: there was this real sense of community of people that

576
00:33:16,680 --> 00:33:18,600
Speaker 1: were there that had come in to see them, and

577
00:33:18,920 --> 00:33:22,320
Speaker 1: we're drinking copious amounts of tequila packers. Dad kissed me

578
00:33:22,320 --> 00:33:26,560
Speaker 1: about four times. UM. But one of the things that

579
00:33:26,960 --> 00:33:29,680
Speaker 1: resonated with me is they cared and we talked about

580
00:33:29,720 --> 00:33:34,720
Speaker 1: the tour and the safety and taking care of their boys. UM.

581
00:33:35,320 --> 00:33:38,640
Speaker 1: And I feel like that in that moment, whether we

582
00:33:38,640 --> 00:33:41,960
Speaker 1: were able to sign them or not, something was going

583
00:33:42,000 --> 00:33:45,400
Speaker 1: to happen, whether we were involved or not. And then

584
00:33:45,400 --> 00:33:47,120
Speaker 1: they go out on tour and I get a phone call.

585
00:33:48,080 --> 00:33:50,920
Speaker 1: They're driving from thunder Bay to Winnipeg on that same tour.

586
00:33:52,320 --> 00:33:54,680
Speaker 1: It is and it's in and we're talking minus thirty

587
00:33:54,720 --> 00:33:59,480
Speaker 1: degrees celsius weather were from medicine. Oh yeah, even worse,

588
00:33:59,600 --> 00:34:05,160
Speaker 1: worse even get a call and the this party bus

589
00:34:05,200 --> 00:34:08,520
Speaker 1: they're traveling on has broken down and nobody and manager

590
00:34:08,520 --> 00:34:11,560
Speaker 1: doesn't call us. Nobody calls us, and I find out

591
00:34:12,040 --> 00:34:15,560
Speaker 1: through mom or dad maybe I don't know. We did

592
00:34:15,880 --> 00:34:17,920
Speaker 1: four two or dates. We so we were in the

593
00:34:17,920 --> 00:34:21,960
Speaker 1: middle of nowhere, in the middle of nowhere, the school

594
00:34:22,000 --> 00:34:25,520
Speaker 1: bus breaks down and it's not it's not going anywhere.

595
00:34:26,400 --> 00:34:28,360
Speaker 1: So our other brother on the time was on the

596
00:34:28,440 --> 00:34:31,560
Speaker 1: road with us doing film and hanging out and just

597
00:34:31,600 --> 00:34:34,480
Speaker 1: helping out. And anyway he could him and I go

598
00:34:35,320 --> 00:34:40,080
Speaker 1: two hour hitchhike rent haul because that's the only thing

599
00:34:40,120 --> 00:34:45,640
Speaker 1: we could get. Drive back two hours, pick the boys up,

600
00:34:46,120 --> 00:34:48,480
Speaker 1: unload all the sleeping bags and the and the mattresses

601
00:34:48,640 --> 00:34:51,439
Speaker 1: from the school bus into the back of the U haul,

602
00:34:52,440 --> 00:34:54,560
Speaker 1: hopping the front seat, two guys in the front seat,

603
00:34:54,840 --> 00:34:58,719
Speaker 1: five guys in the back, windows, shut the door, eight

604
00:34:58,719 --> 00:35:01,879
Speaker 1: hour drive, comple pitch black. And we did four tour

605
00:35:01,960 --> 00:35:05,560
Speaker 1: dates like that and in the minus thirty and nobody

606
00:35:05,640 --> 00:35:08,680
Speaker 1: called and nobody called for help. And when we found

607
00:35:08,680 --> 00:35:11,560
Speaker 1: out about it, I was like, they're gonna win no

608
00:35:11,600 --> 00:35:15,560
Speaker 1: matter what they do, because they just continue to work.

609
00:35:17,239 --> 00:35:19,800
Speaker 1: So we got the plane tickets because I figured that

610
00:35:19,840 --> 00:35:24,520
Speaker 1: would probably go a long way in this conversation along UM,

611
00:35:24,560 --> 00:35:27,839
Speaker 1: and we flew them in and got took care of

612
00:35:28,000 --> 00:35:36,560
Speaker 1: all the travel pieces. Thunderah yeah, and then we started

613
00:35:36,560 --> 00:35:39,840
Speaker 1: with we launched. We stopped everything that was in motion

614
00:35:40,239 --> 00:35:43,399
Speaker 1: in terms of what the plan was going to be,

615
00:35:43,719 --> 00:35:48,520
Speaker 1: and pushed pause and remixed the next single, brought it

616
00:35:48,560 --> 00:35:53,640
Speaker 1: all out and that January it became the first number

617
00:35:53,640 --> 00:35:56,520
Speaker 1: one because I don't think momb it was number two

618
00:35:57,719 --> 00:36:03,600
Speaker 1: UM and never stop often. But that sentiment of the

619
00:36:03,640 --> 00:36:07,359
Speaker 1: work ethic and UM not taking anything for granted and

620
00:36:07,400 --> 00:36:12,640
Speaker 1: not complaining UM without a shadow with doubt is the

621
00:36:12,760 --> 00:36:15,920
Speaker 1: driving force between behind where the band is today. Okay,

622
00:36:15,920 --> 00:36:18,520
Speaker 1: when you find the band, what are you literally doing, Jason?

623
00:36:20,320 --> 00:36:24,040
Speaker 1: I have well Ian who runs the label with me

624
00:36:24,280 --> 00:36:29,320
Speaker 1: partners from the beginning by default producer to managing his band,

625
00:36:29,680 --> 00:36:35,040
Speaker 1: started a label, had some success, didn't plan, had to

626
00:36:35,080 --> 00:36:37,840
Speaker 1: reimagine what that is, but had been managing this Canadian

627
00:36:37,880 --> 00:36:41,240
Speaker 1: hip hop act that the year we signed, the Glorious

628
00:36:41,239 --> 00:36:44,480
Speaker 1: Suns went on to sell a million singles in Canada

629
00:36:46,080 --> 00:36:49,440
Speaker 1: at classified White hip hop act who broke had his

630
00:36:49,480 --> 00:36:54,120
Speaker 1: breakout at thirty eight years old. Put that in perspective, unbelievable.

631
00:36:54,160 --> 00:36:58,120
Speaker 1: One of the from a very small town still to

632
00:36:58,160 --> 00:37:01,040
Speaker 1: this day lives in a town of six hundred on

633
00:37:01,320 --> 00:37:04,480
Speaker 1: east coast of Canada. So that gave us at least

634
00:37:04,520 --> 00:37:07,319
Speaker 1: something to talk about. And I've learned so much um

635
00:37:07,760 --> 00:37:12,839
Speaker 1: through that process. And I love rock and roll. My

636
00:37:12,920 --> 00:37:16,720
Speaker 1: first record was Hot Rocks. So when you hear something

637
00:37:16,800 --> 00:37:20,560
Speaker 1: that speaks to you as a fan and then you

638
00:37:20,560 --> 00:37:22,839
Speaker 1: can actually apply the skill set that you don't even

639
00:37:22,880 --> 00:37:26,560
Speaker 1: realize is the skill set, it's like arts and craft

640
00:37:26,680 --> 00:37:30,000
Speaker 1: day every day, and you just you continue. So we

641
00:37:30,000 --> 00:37:32,920
Speaker 1: were doing that. We really didn't have any money when

642
00:37:32,960 --> 00:37:35,400
Speaker 1: we signed the band, and we probably beg board and

643
00:37:35,480 --> 00:37:38,600
Speaker 1: steal to get the radio campaign up and the remix

644
00:37:38,640 --> 00:37:42,719
Speaker 1: and make a video. And I think the I think

645
00:37:42,760 --> 00:37:45,680
Speaker 1: the bar tab and the damages from that video was

646
00:37:45,760 --> 00:37:48,680
Speaker 1: a substantial enough line item that almost choked on my

647
00:37:48,800 --> 00:37:52,040
Speaker 1: coffee when I got it. That was a fun video, yeah,

648
00:37:52,080 --> 00:37:56,279
Speaker 1: but we set it in motion and so all those

649
00:37:56,280 --> 00:38:00,160
Speaker 1: pieces leading up to that day, I really prepared us

650
00:38:00,920 --> 00:38:04,920
Speaker 1: um too. When we found somebody that worked as hard

651
00:38:05,280 --> 00:38:07,719
Speaker 1: as as we did. Okay. So how old were you

652
00:38:07,760 --> 00:38:14,200
Speaker 1: at that point, thirty four and you've been in the

653
00:38:14,280 --> 00:38:18,279
Speaker 1: music business. I similar. I didn't even know this story,

654
00:38:18,320 --> 00:38:21,000
Speaker 1: but you were, but very similar. I dropped out of

655
00:38:21,200 --> 00:38:26,480
Speaker 1: university making records strout high school for beer money. Um

656
00:38:26,520 --> 00:38:29,160
Speaker 1: in Canada, there's no there wasn't an infrastructure where you

657
00:38:29,280 --> 00:38:31,320
Speaker 1: there was a direct path to working in the music business.

658
00:38:32,080 --> 00:38:34,920
Speaker 1: So I'd record my band in high school so you

659
00:38:34,960 --> 00:38:39,759
Speaker 1: had your own Yeah, horrible, But we would press cassettes

660
00:38:39,920 --> 00:38:44,000
Speaker 1: and I would pay the guy in the cafeteria to

661
00:38:44,040 --> 00:38:47,400
Speaker 1: play it. Then I'd go sell the cassettes. I didn't

662
00:38:47,400 --> 00:38:49,680
Speaker 1: think it was a business, and it was just what

663
00:38:49,719 --> 00:38:51,160
Speaker 1: we loved and we would play on the weekends. We

664
00:38:51,320 --> 00:38:53,720
Speaker 1: do all that sort of stuff and come into university

665
00:38:53,840 --> 00:38:56,359
Speaker 1: and of high school it's like, okay, time to grow up.

666
00:38:56,960 --> 00:38:59,200
Speaker 1: You go to university because that's what everybody else does.

667
00:38:59,480 --> 00:39:02,839
Speaker 1: Go to univer the city and kept making records for

668
00:39:02,880 --> 00:39:06,960
Speaker 1: other people and realizing not the guy who should be

669
00:39:06,960 --> 00:39:12,200
Speaker 1: in the band, what are you laughing at? It must

670
00:39:12,200 --> 00:39:18,839
Speaker 1: have been hard, but so but I have the same

671
00:39:18,880 --> 00:39:22,239
Speaker 1: moment where I'm three years in the university, working at

672
00:39:22,239 --> 00:39:26,319
Speaker 1: a hospital and kidney dialysis think thinking I'm preparing for

673
00:39:26,520 --> 00:39:30,640
Speaker 1: MCATs and dropped out of school and I came home

674
00:39:30,640 --> 00:39:34,080
Speaker 1: and told my parents I think my mom. It was

675
00:39:34,120 --> 00:39:36,840
Speaker 1: probably like almost three months of silence, and the silence

676
00:39:36,880 --> 00:39:41,399
Speaker 1: got broken. My wife today was dancing with my father

677
00:39:41,440 --> 00:39:44,359
Speaker 1: at a wedding. He said, I don't care what he does.

678
00:39:44,400 --> 00:39:46,239
Speaker 1: If he's going to dig a ditch, dig it better

679
00:39:46,320 --> 00:39:47,920
Speaker 1: to the guy to the right and the guy to

680
00:39:47,960 --> 00:39:50,080
Speaker 1: the left. And it was this really empowering thing to

681
00:39:50,160 --> 00:39:53,920
Speaker 1: break free of these chains that really are self imposed,

682
00:39:53,920 --> 00:39:56,640
Speaker 1: because as a parent you don't really have those. But

683
00:39:57,560 --> 00:39:59,319
Speaker 1: they're like, what does the music business mean? I'm like,

684
00:39:59,400 --> 00:40:01,600
Speaker 1: I have no idea, and they're like, where are you

685
00:40:01,600 --> 00:40:04,520
Speaker 1: going to go? I have no idea? And so I

686
00:40:04,600 --> 00:40:08,080
Speaker 1: got a bartending job and going into the Long Weekend,

687
00:40:08,200 --> 00:40:11,200
Speaker 1: I had put an application into a renowned studio outside

688
00:40:11,200 --> 00:40:15,520
Speaker 1: of Toronto called Metalworks, right, Gili More, Yeah, So and

689
00:40:15,560 --> 00:40:17,560
Speaker 1: I was like, well, if I can get in there,

690
00:40:17,600 --> 00:40:21,000
Speaker 1: I will work harder than anybody else. And so I

691
00:40:21,040 --> 00:40:24,600
Speaker 1: put an application. They called me on Thursday, going to

692
00:40:24,640 --> 00:40:27,000
Speaker 1: the Long weekend and they're like, we have an intern

693
00:40:28,680 --> 00:40:30,880
Speaker 1: that's not showing up this weekend. Long weekends are a

694
00:40:30,920 --> 00:40:33,000
Speaker 1: big thing in Canada. Everybody wants to go. Would you

695
00:40:33,000 --> 00:40:34,680
Speaker 1: like to come in or not? We can't tell you

696
00:40:34,680 --> 00:40:37,560
Speaker 1: what you're gonna work on. Like absolutely going to my restaurant.

697
00:40:37,560 --> 00:40:40,719
Speaker 1: I'm there maybe a month. Like if you don't let

698
00:40:40,719 --> 00:40:43,400
Speaker 1: me do this, I gotta quit. He has like, fine,

699
00:40:43,719 --> 00:40:48,000
Speaker 1: go and do it. First day, first session, rush vapor trails.

700
00:40:48,360 --> 00:40:53,200
Speaker 1: Really and you're doing what you're get t not even

701
00:40:53,360 --> 00:40:54,920
Speaker 1: I don't even know how to wind a cable at

702
00:40:55,000 --> 00:40:58,000
Speaker 1: that point. And some there as an assistant to an

703
00:40:58,040 --> 00:41:01,560
Speaker 1: assistant to an assistant, cleaning bathrooms and doing all that

704
00:41:01,560 --> 00:41:07,320
Speaker 1: sort of stuff. But being that close to magic, it's intoxicating.

705
00:41:07,560 --> 00:41:11,279
Speaker 1: And so I would do forty to fifty hours a

706
00:41:11,280 --> 00:41:15,759
Speaker 1: week there, close the bar, go back and forth, make

707
00:41:15,880 --> 00:41:19,880
Speaker 1: no money, but you're in the action. You're where it's created.

708
00:41:19,960 --> 00:41:24,440
Speaker 1: I got to watch um Eddie Kramer do Festival Express.

709
00:41:24,760 --> 00:41:28,560
Speaker 1: I got to just got to be in Chicago. I

710
00:41:28,560 --> 00:41:30,440
Speaker 1: didn't know what I was doing, but the longer I

711
00:41:30,480 --> 00:41:32,200
Speaker 1: was there, I realized I didn't want to be an engineer.

712
00:41:33,160 --> 00:41:38,120
Speaker 1: Um that's to me, that felt like accounting work. I

713
00:41:38,160 --> 00:41:40,960
Speaker 1: guess it's not where the magic lies. In my opinion. Um,

714
00:41:42,200 --> 00:41:44,920
Speaker 1: So stay there for two years outgrew that um in

715
00:41:45,000 --> 00:41:49,359
Speaker 1: that window. Met Ian, through his girlfriend at the time,

716
00:41:49,400 --> 00:41:52,680
Speaker 1: worked at the restaurant with us, and he was in

717
00:41:52,719 --> 00:41:56,200
Speaker 1: a double time punk rock band that I thought was amazing.

718
00:41:56,440 --> 00:41:59,640
Speaker 1: And this is the era of like fat Records, and

719
00:41:59,680 --> 00:42:02,239
Speaker 1: I knew nothing about punk rock like zero, but I

720
00:42:02,239 --> 00:42:05,000
Speaker 1: was like, holy shit, they're touring. This is great, Like

721
00:42:05,040 --> 00:42:09,360
Speaker 1: I need to sign this ban Um. I go to rehearsal.

722
00:42:09,640 --> 00:42:11,680
Speaker 1: They the only one that gave me time, Whizzy and

723
00:42:11,680 --> 00:42:14,480
Speaker 1: everybody else didn't trust me. So we go and I

724
00:42:14,520 --> 00:42:17,640
Speaker 1: was like, Okay, well are going to do europ Um.

725
00:42:17,760 --> 00:42:20,200
Speaker 1: I will find the money to do it. And the

726
00:42:20,239 --> 00:42:22,280
Speaker 1: first conversation was, well, what do you think about slowing

727
00:42:22,280 --> 00:42:25,200
Speaker 1: down the drums for a double time punk rock band?

728
00:42:26,480 --> 00:42:30,680
Speaker 1: It did not help my cause in trying to influence

729
00:42:30,719 --> 00:42:33,000
Speaker 1: anything and making that record, so I ultimately and ended

730
00:42:33,080 --> 00:42:37,280
Speaker 1: up engineering that record with the band, and I remember

731
00:42:38,239 --> 00:42:42,640
Speaker 1: got a lawyer signed a management deal with them on Thursday,

732
00:42:42,880 --> 00:42:45,959
Speaker 1: and I was in a twelve passenger van traveling East

733
00:42:45,960 --> 00:42:49,919
Speaker 1: coast Canada in the dead of winter with these punk

734
00:42:50,000 --> 00:42:54,120
Speaker 1: rock kids playing basement shows and it was eye opening

735
00:42:54,160 --> 00:42:57,560
Speaker 1: and it was exciting, and at the time I felt

736
00:42:57,560 --> 00:43:00,319
Speaker 1: like I had won the lottery and every read and

737
00:43:00,360 --> 00:43:03,239
Speaker 1: there was zero money, but I mean zero, like it

738
00:43:03,400 --> 00:43:06,880
Speaker 1: was a very expensive hobby. But you're in the action,

739
00:43:07,360 --> 00:43:09,839
Speaker 1: and so you go and you do that and come

740
00:43:09,880 --> 00:43:14,879
Speaker 1: back and Ian still partner to this day, and Yng

741
00:43:15,000 --> 00:43:17,440
Speaker 1: to the Yang. We couldn't get a record deal, and

742
00:43:17,480 --> 00:43:21,960
Speaker 1: I think this is where the management thing really solidified.

743
00:43:22,640 --> 00:43:25,720
Speaker 1: For better for worse. I'm a very strong advocate for

744
00:43:26,040 --> 00:43:29,640
Speaker 1: people I believe in, and I am willing to self

745
00:43:29,640 --> 00:43:31,960
Speaker 1: sacrifice in the pursuit of that, for better or for worse.

746
00:43:32,239 --> 00:43:35,040
Speaker 1: It doesn't always work in my favor, but if that's

747
00:43:35,040 --> 00:43:37,759
Speaker 1: all that's left behind him, happy about that. And so

748
00:43:37,760 --> 00:43:39,880
Speaker 1: we're out shopping this band that I saw this potential

749
00:43:39,960 --> 00:43:43,880
Speaker 1: on that I loved that the record deals were bullshit

750
00:43:44,480 --> 00:43:46,640
Speaker 1: and no money, and I knew radio wasn't gonna play

751
00:43:46,640 --> 00:43:48,759
Speaker 1: this band, and I knew the only way they're going

752
00:43:48,800 --> 00:43:53,120
Speaker 1: to sell records is getting on tour and playing these places,

753
00:43:53,200 --> 00:43:56,440
Speaker 1: and and so Ian and I decided that we were

754
00:43:56,480 --> 00:43:58,720
Speaker 1: both going to put in three thousand dollars and start

755
00:43:58,880 --> 00:44:01,000
Speaker 1: Black Box, which is the record they will be signed

756
00:44:01,040 --> 00:44:03,799
Speaker 1: the guys too, And we created a culture with every

757
00:44:03,800 --> 00:44:06,960
Speaker 1: band we signed that released Number one, your job is

758
00:44:07,000 --> 00:44:09,560
Speaker 1: to recoup so we can make another record, and that

759
00:44:09,640 --> 00:44:11,400
Speaker 1: was the culture with every band that we signed, So

760
00:44:11,440 --> 00:44:13,919
Speaker 1: there was a moral obligation taking care of your own

761
00:44:13,920 --> 00:44:16,319
Speaker 1: ship to make sure the next artist that came up

762
00:44:16,400 --> 00:44:20,719
Speaker 1: could have this thing. So that's what started that whole process.

763
00:44:20,800 --> 00:44:24,640
Speaker 1: But in that moment, the way Brett was talking about

764
00:44:26,040 --> 00:44:28,880
Speaker 1: his brother and when people were chirping his brother's band,

765
00:44:29,120 --> 00:44:32,480
Speaker 1: I think at the core of all of this is

766
00:44:33,040 --> 00:44:35,880
Speaker 1: that advocacy for things that you love that the world

767
00:44:35,920 --> 00:44:39,280
Speaker 1: doesn't necessarily see through your lens. That is so clear

768
00:44:39,320 --> 00:44:41,520
Speaker 1: to you, and I think that was the birth of

769
00:44:41,520 --> 00:44:44,480
Speaker 1: what you and I do as management. Um. I can't

770
00:44:44,520 --> 00:44:48,759
Speaker 1: imagine the ship Jason took for managing our band, and

771
00:44:48,880 --> 00:44:51,920
Speaker 1: we started out okay, so you manage it. But they

772
00:44:51,960 --> 00:44:54,120
Speaker 1: already have the track mom I was blowing up. You

773
00:44:54,160 --> 00:44:57,279
Speaker 1: remix the other one that's blowing up? And is it

774
00:44:57,360 --> 00:45:02,960
Speaker 1: a continuous no? No? Yeah, absolutely hard to remember those details.

775
00:45:03,000 --> 00:45:08,839
Speaker 1: I can totally do because I wear those scars. Um.

776
00:45:08,880 --> 00:45:15,680
Speaker 1: I think so the thing with Mama Mama at Arms

777
00:45:15,719 --> 00:45:19,040
Speaker 1: Reach feels very one dimensional, and you're coming from a

778
00:45:19,080 --> 00:45:22,120
Speaker 1: city that people say there's something in the water, whether

779
00:45:22,200 --> 00:45:27,200
Speaker 1: it's headstones, whether it's the hip, there's something there, um,

780
00:45:28,000 --> 00:45:30,799
Speaker 1: And you're trying to carve your own path on the

781
00:45:30,800 --> 00:45:36,440
Speaker 1: merit of this band, this songwriter, specifically the dynamic of

782
00:45:36,480 --> 00:45:40,000
Speaker 1: these two gentlemen, but more importantly the true art. It's

783
00:45:40,040 --> 00:45:43,799
Speaker 1: like taking coal and grinding it down. There's a diamond there,

784
00:45:43,840 --> 00:45:45,399
Speaker 1: and I feel like I'm the only one who could

785
00:45:45,440 --> 00:45:49,960
Speaker 1: see it in a way that nobody else could. So

786
00:45:50,000 --> 00:45:52,719
Speaker 1: now you have to go convince people to see it

787
00:45:52,760 --> 00:45:57,600
Speaker 1: the way you see it before it's actually there for everybody. Um.

788
00:45:57,640 --> 00:46:00,840
Speaker 1: And when I say every moment was a fight or

789
00:46:04,200 --> 00:46:09,480
Speaker 1: uncool band, nothing's going to happen. Never gonna break it radio,

790
00:46:09,640 --> 00:46:12,520
Speaker 1: never gonna break it, alternative radio, never gonna sell a ticket.

791
00:46:13,600 --> 00:46:16,879
Speaker 1: Literally every day that was And I got so sick

792
00:46:16,920 --> 00:46:19,480
Speaker 1: and tired of that too. Yeah, of course, like I

793
00:46:19,520 --> 00:46:23,799
Speaker 1: felt like we were up against people's perceptions constantly, and

794
00:46:23,800 --> 00:46:27,040
Speaker 1: I didn't think they knew who we were. Absolutely, And

795
00:46:27,080 --> 00:46:30,680
Speaker 1: so we we make this video for and it was

796
00:46:30,719 --> 00:46:32,920
Speaker 1: more money we'd ever spent on a video, which was

797
00:46:32,960 --> 00:46:36,400
Speaker 1: how much that's a lot of money. How much of

798
00:46:36,400 --> 00:46:38,920
Speaker 1: that money is from the government. That one ten thousand

799
00:46:39,040 --> 00:46:40,880
Speaker 1: was from the goverment where you get the other two

800
00:46:40,920 --> 00:46:46,480
Speaker 1: you'd saved it from. I'm telling you the yeah, the

801
00:46:46,560 --> 00:46:50,200
Speaker 1: Diceinus of that period, But I figured he never told

802
00:46:50,280 --> 00:46:53,960
Speaker 1: us it was nice either that time, No, nor my wife.

803
00:46:55,040 --> 00:46:57,560
Speaker 1: But I gotta ask, was your wife the same person

804
00:46:57,640 --> 00:47:00,880
Speaker 1: your father had the conversation? Yes, yeah, she stood by

805
00:47:00,640 --> 00:47:03,760
Speaker 1: it still to this day. UM. Key to the success

806
00:47:03,760 --> 00:47:05,400
Speaker 1: to be all the way honest. So we make this

807
00:47:05,480 --> 00:47:08,760
Speaker 1: video and I'm like, I want I want the band

808
00:47:08,880 --> 00:47:10,640
Speaker 1: to try. I want the world to see the band

809
00:47:10,640 --> 00:47:12,759
Speaker 1: how we see the band, because it will help me

810
00:47:12,840 --> 00:47:14,560
Speaker 1: tell the story that I think we need to tell.

811
00:47:15,239 --> 00:47:19,120
Speaker 1: And I think we did it um. But at that time,

812
00:47:19,520 --> 00:47:21,680
Speaker 1: so we were the label. We weren't the manager at

813
00:47:21,719 --> 00:47:24,640
Speaker 1: that time. So I still have the garage, yes, but

814
00:47:24,880 --> 00:47:29,760
Speaker 1: very much advocating as if we are the manager. Um yeah.

815
00:47:29,840 --> 00:47:34,480
Speaker 1: And so but once I realized that it was going

816
00:47:34,560 --> 00:47:37,440
Speaker 1: to take more than what was happening around it, and

817
00:47:37,480 --> 00:47:39,240
Speaker 1: if I was going to die on this sort, I

818
00:47:39,239 --> 00:47:42,600
Speaker 1: I thought it was important to be the one driving

819
00:47:42,640 --> 00:47:48,080
Speaker 1: it um. And so in that period you start to

820
00:47:48,080 --> 00:47:51,479
Speaker 1: see these things that you're telling people and then it's

821
00:47:51,520 --> 00:47:55,600
Speaker 1: not being echoed or reflected in the same way, and

822
00:47:55,840 --> 00:47:58,719
Speaker 1: that confusion when you're trying to change people's perception, it's

823
00:47:58,800 --> 00:48:01,560
Speaker 1: very difficult to the over all goal. And I think

824
00:48:01,600 --> 00:48:04,240
Speaker 1: we we had a conversation about where we were pushing,

825
00:48:04,239 --> 00:48:07,880
Speaker 1: how we wanted to push, what was important UM and

826
00:48:07,920 --> 00:48:11,520
Speaker 1: the band made a decision that we should probably step

827
00:48:11,520 --> 00:48:13,479
Speaker 1: in and help them in a in a deeper level

828
00:48:13,520 --> 00:48:16,440
Speaker 1: and to be all the way on us. Nothing changed

829
00:48:16,520 --> 00:48:19,560
Speaker 1: in terms of how we worked with the band as

830
00:48:19,600 --> 00:48:22,880
Speaker 1: a record label at that point. Nothing changed. Okay, but

831
00:48:23,000 --> 00:48:26,080
Speaker 1: obviously got rid of the garage manager. What did he say? Well,

832
00:48:27,880 --> 00:48:31,080
Speaker 1: there was there's some details that we can't really but

833
00:48:31,160 --> 00:48:32,920
Speaker 1: you know what it was. It was okay, did he

834
00:48:32,960 --> 00:48:35,960
Speaker 1: get paid when he left? Well, well that that you

835
00:48:36,120 --> 00:48:40,680
Speaker 1: go down that No, it was it was pretty quiet. Yeah,

836
00:48:40,680 --> 00:48:44,759
Speaker 1: it wasn't a bad thing. And to be honest, stuff, Yeah,

837
00:48:44,760 --> 00:48:47,560
Speaker 1: he's doing great stuff. The band was. He'll tell you

838
00:48:47,600 --> 00:48:50,960
Speaker 1: to this day that the it just was moving too fast.

839
00:48:51,120 --> 00:48:53,840
Speaker 1: And you know, we invited him to come be a

840
00:48:53,880 --> 00:48:57,200
Speaker 1: part of our shop to try to mentor and because

841
00:48:57,239 --> 00:48:59,080
Speaker 1: I know how loyal these guys are to a flaw

842
00:48:59,120 --> 00:49:00,399
Speaker 1: and I didn't want to be the guy to put

843
00:49:00,400 --> 00:49:04,680
Speaker 1: a wedge, but that didn't work out. And if I

844
00:49:04,719 --> 00:49:06,479
Speaker 1: was only going to do one thing in my entire career,

845
00:49:06,640 --> 00:49:11,160
Speaker 1: was going to break this band like there was. It

846
00:49:11,280 --> 00:49:13,920
Speaker 1: was so clear to me. And so when you're willing

847
00:49:13,960 --> 00:49:17,759
Speaker 1: to do that, UM, those decisions may seem difficult to

848
00:49:17,760 --> 00:49:21,360
Speaker 1: everybody else, but they're very easy two at least to

849
00:49:21,440 --> 00:49:24,520
Speaker 1: me in that time. So we do that, you know,

850
00:49:24,960 --> 00:49:29,840
Speaker 1: take over the whole operation, piece it together, huh, start

851
00:49:30,239 --> 00:49:34,879
Speaker 1: touring with more strategy. We we go from uh that

852
00:49:34,960 --> 00:49:37,240
Speaker 1: into what will be our first number one with the union.

853
00:49:38,200 --> 00:49:42,200
Speaker 1: UM No sorry, so so EP back it up, so

854
00:49:42,280 --> 00:49:44,640
Speaker 1: EP two. Now we got to make an album, and

855
00:49:44,680 --> 00:49:48,360
Speaker 1: so we have this EP and we've got the song

856
00:49:49,040 --> 00:49:52,160
Speaker 1: White Noise peeking at number two, and we're making a record,

857
00:49:53,120 --> 00:49:58,799
Speaker 1: UM for a band. And it's interesting when Brett joined

858
00:49:58,840 --> 00:50:01,839
Speaker 1: his brother's band and during the making of that record, UM,

859
00:50:02,680 --> 00:50:05,839
Speaker 1: it was still a jump all of whose band it

860
00:50:06,080 --> 00:50:09,080
Speaker 1: was UM and and not just between the two of

861
00:50:09,120 --> 00:50:12,960
Speaker 1: them with the other guitar player, where everybody is really polite, passive,

862
00:50:13,000 --> 00:50:19,560
Speaker 1: aggressive in this band at times UM. And so it's yeah,

863
00:50:19,600 --> 00:50:21,160
Speaker 1: and now we just get ready to it. But it's

864
00:50:21,280 --> 00:50:23,080
Speaker 1: it's all these things where everyone's not trying to step

865
00:50:23,080 --> 00:50:25,080
Speaker 1: on anybody's toast. And so we go into this church,

866
00:50:25,200 --> 00:50:31,680
Speaker 1: we make this record with John Angus and finish that record.

867
00:50:32,600 --> 00:50:37,560
Speaker 1: First single comes out, the band goes out for sixty

868
00:50:37,680 --> 00:50:41,000
Speaker 1: shows to support tours, one with Airborne, one with the

869
00:50:41,040 --> 00:50:47,359
Speaker 1: trus that we I mean it probably cost us sixty Yeah,

870
00:50:47,400 --> 00:50:49,600
Speaker 1: So we went out and we did that, and we

871
00:50:49,719 --> 00:50:52,759
Speaker 1: come back and the first tour we do on our

872
00:50:52,760 --> 00:50:55,120
Speaker 1: headline in Canada, coming out of that book by Ian

873
00:50:55,360 --> 00:50:59,719
Speaker 1: director Venue no promoter. We sell it out. Okay, you

874
00:51:00,040 --> 00:51:02,919
Speaker 1: the records. Now, are you making any money on the record? No,

875
00:51:03,080 --> 00:51:05,520
Speaker 1: because they're not making money, So how do we fund

876
00:51:05,560 --> 00:51:09,200
Speaker 1: the touring? So there is no money, but you can

877
00:51:09,239 --> 00:51:15,080
Speaker 1: start to see real people connecting to something that speaks

878
00:51:15,120 --> 00:51:17,200
Speaker 1: to them the way the way it spoke to me

879
00:51:17,880 --> 00:51:20,160
Speaker 1: in a way that it was very much underground, even

880
00:51:20,160 --> 00:51:23,120
Speaker 1: though radio was playing it because rock radio historically does

881
00:51:23,160 --> 00:51:27,879
Speaker 1: not translate to record sales, certainly not in the modern era. No. So,

882
00:51:28,000 --> 00:51:30,640
Speaker 1: but we were seeing the growth and people were passionate

883
00:51:30,719 --> 00:51:33,919
Speaker 1: and they felt like they would get something every night

884
00:51:34,200 --> 00:51:37,840
Speaker 1: that maybe the last time. And it was very reckless

885
00:51:38,040 --> 00:51:41,800
Speaker 1: and not always the greatest, but always the most honest,

886
00:51:42,160 --> 00:51:43,560
Speaker 1: and so we would go at and do that, and

887
00:51:43,719 --> 00:51:46,279
Speaker 1: so we sell it this tour Toronto, we sell nine

888
00:51:46,680 --> 00:51:50,680
Speaker 1: tickets in advance at the Opera House. Remember no promoter.

889
00:51:51,280 --> 00:51:53,200
Speaker 1: Ian and I paid for the promotion of that tour,

890
00:51:53,760 --> 00:51:57,720
Speaker 1: like market, thousand dollars market. He did the whole routing,

891
00:51:57,760 --> 00:52:01,239
Speaker 1: he did the advancing, we did the merch. There was

892
00:52:01,320 --> 00:52:08,160
Speaker 1: literally fully independent. I'm like, holy shit, we that felt

893
00:52:08,200 --> 00:52:13,640
Speaker 1: like the first real validation. Um you guys, probably I

894
00:52:13,719 --> 00:52:18,040
Speaker 1: felt I felt validated every night, you know. Yeah, but

895
00:52:18,080 --> 00:52:21,880
Speaker 1: you're a twenty one year old kid. Um yeah, every rocket.

896
00:52:22,320 --> 00:52:26,360
Speaker 1: It's interesting to hear it from another perspective because, okay,

897
00:52:26,360 --> 00:52:30,200
Speaker 1: so you promote your own towards successful Yeah them? What uh? Them?

898
00:52:30,280 --> 00:52:35,319
Speaker 1: What is the whole kind? I start getting a reputation

899
00:52:35,360 --> 00:52:38,440
Speaker 1: of being the guy. Have you met Jason, Oh you haven't.

900
00:52:38,520 --> 00:52:40,319
Speaker 1: He'll tell you Glad sounds gonna be the biggest band

901
00:52:40,360 --> 00:52:43,880
Speaker 1: in the world at some point. He's delusional too. Yeah,

902
00:52:43,920 --> 00:52:48,800
Speaker 1: literally that that is the context around everything. And everybody

903
00:52:48,840 --> 00:52:51,120
Speaker 1: told me your bands not cool, they'll never break it.

904
00:52:51,160 --> 00:52:55,640
Speaker 1: Alternative and it would just it would make me so

905
00:52:55,719 --> 00:53:00,520
Speaker 1: angry that it became the north star of everything, which

906
00:53:01,200 --> 00:53:05,440
Speaker 1: which upsets me because I honestly I don't like what

907
00:53:05,640 --> 00:53:07,839
Speaker 1: is alternative music. I mean the whole thing. It's like,

908
00:53:08,160 --> 00:53:10,720
Speaker 1: we're a rock and roll band that plays our own instruments.

909
00:53:10,760 --> 00:53:12,680
Speaker 1: But I don't think you can kind of pigeonhole us

910
00:53:12,680 --> 00:53:19,320
Speaker 1: into anything. We've We've always had an extremely eclectic catalog. Okay,

911
00:53:19,400 --> 00:53:21,040
Speaker 1: let's let's kind of go fast and then get to

912
00:53:21,120 --> 00:53:24,319
Speaker 1: that point. So now you're having success, At what point

913
00:53:24,360 --> 00:53:28,719
Speaker 1: do you woke up with Nick so quick? So we

914
00:53:28,800 --> 00:53:31,319
Speaker 1: go from that record too. I know, if we make

915
00:53:31,360 --> 00:53:33,760
Speaker 1: the Union two point oh, the band is never bigger

916
00:53:33,760 --> 00:53:36,440
Speaker 1: than where we didn't want to do that anyways. Um

917
00:53:36,480 --> 00:53:38,600
Speaker 1: So Brett and the guys trying to make a record

918
00:53:38,880 --> 00:53:41,359
Speaker 1: two or three times, and I had this. I don't

919
00:53:41,360 --> 00:53:42,440
Speaker 1: know if I've told them so. This is not like

920
00:53:42,440 --> 00:53:47,719
Speaker 1: can make them angry or happy. I figured there's no

921
00:53:47,800 --> 00:53:50,480
Speaker 1: ego in finding the right decision. And so if they

922
00:53:50,520 --> 00:53:51,799
Speaker 1: are going to go out and try to make this

923
00:53:51,920 --> 00:53:54,600
Speaker 1: record on their own, they're either going to deliver something

924
00:53:54,600 --> 00:53:57,000
Speaker 1: that is stunning or they are going to be so

925
00:53:57,160 --> 00:53:59,360
Speaker 1: frustrated in their pursuit that they're going to throw up

926
00:53:59,400 --> 00:54:01,440
Speaker 1: the white flag. Can say, okay, so now what do

927
00:54:01,480 --> 00:54:03,520
Speaker 1: you want to do? And I think we did that

928
00:54:03,560 --> 00:54:06,240
Speaker 1: over but six months of them banging their head against

929
00:54:06,280 --> 00:54:09,719
Speaker 1: the wall three tries, three tries. It was in l

930
00:54:09,800 --> 00:54:14,680
Speaker 1: a Um meeting with a new gentleman at BMG, Jamie

931
00:54:14,719 --> 00:54:18,279
Speaker 1: Neely on the publishing side, and he's like, I got this.

932
00:54:18,680 --> 00:54:20,520
Speaker 1: I'm like, I'm trying to make this record for this band,

933
00:54:20,600 --> 00:54:22,919
Speaker 1: Glory's Sunds. I can't. I can. I need to hear.

934
00:54:23,880 --> 00:54:25,319
Speaker 1: I can explain it to you, but I haven't heard

935
00:54:25,360 --> 00:54:27,239
Speaker 1: what I need to hear. So he's like, let me

936
00:54:27,280 --> 00:54:29,560
Speaker 1: play this thing from this. He's like, I got this

937
00:54:29,640 --> 00:54:32,880
Speaker 1: Danish producer, songwriter and a couple of guys that and

938
00:54:32,920 --> 00:54:35,040
Speaker 1: he played me one song and I was like, we're

939
00:54:35,080 --> 00:54:37,640
Speaker 1: making that. They're making the record, and I called you

940
00:54:37,640 --> 00:54:40,279
Speaker 1: in and I'm like, I found it. Now. This is

941
00:54:40,320 --> 00:54:44,120
Speaker 1: a band that the way they historically made a record

942
00:54:44,160 --> 00:54:47,719
Speaker 1: to how that record is very different. And so I

943
00:54:47,760 --> 00:54:51,000
Speaker 1: seeded the demo to them individually, Hey what do you

944
00:54:51,040 --> 00:54:53,279
Speaker 1: think of this? Like do you like the vibe of this?

945
00:54:53,360 --> 00:54:56,680
Speaker 1: And everybody came back, Oh, this is fucking great. Oh yeah,

946
00:54:56,719 --> 00:54:58,520
Speaker 1: I would love to work with them, not knowing what

947
00:54:58,600 --> 00:55:01,440
Speaker 1: that meant, but I was just like one, like, so

948
00:55:01,560 --> 00:55:04,560
Speaker 1: come back three months later and I was like guys

949
00:55:05,280 --> 00:55:08,239
Speaker 1: go to l A, sit with this team, give me

950
00:55:08,280 --> 00:55:12,359
Speaker 1: a week, see what comes. Um. We go out first

951
00:55:12,440 --> 00:55:15,000
Speaker 1: night in l A with the producers. The band drinks

952
00:55:15,120 --> 00:55:19,200
Speaker 1: probably four pictures of Margarita's j Emmons and jam and

953
00:55:19,280 --> 00:55:22,279
Speaker 1: Fashion looks across at the producer and says, so, what's

954
00:55:22,320 --> 00:55:27,200
Speaker 1: the fucking plan? What are we here for? I remember,

955
00:55:28,840 --> 00:55:32,120
Speaker 1: and I'm like, oh man, these guys like all that

956
00:55:32,239 --> 00:55:34,759
Speaker 1: kind of just like Frederick tom Ryan, I'm kind of

957
00:55:34,800 --> 00:55:38,879
Speaker 1: like look like deer in the headlights. It was everybody. Yeah,

958
00:55:38,880 --> 00:55:42,120
Speaker 1: everybody was so frustrated. But we tried. Don't forget. We

959
00:55:42,239 --> 00:55:45,759
Speaker 1: tried to make a record three times before we got here,

960
00:55:45,800 --> 00:55:49,719
Speaker 1: So like, did you did you know that it wasn't

961
00:55:49,719 --> 00:55:52,000
Speaker 1: working or only Jason told you? We all know it

962
00:55:52,080 --> 00:55:55,279
Speaker 1: wasn't working because it would take us, like, you know,

963
00:55:55,480 --> 00:55:58,960
Speaker 1: five days to do two songs, and and we'd come

964
00:55:58,960 --> 00:56:00,920
Speaker 1: out of it and there's just isn't something like we

965
00:56:00,960 --> 00:56:03,600
Speaker 1: want to take a step, like that's what we want

966
00:56:03,600 --> 00:56:07,000
Speaker 1: to do. We want to challenge ourselves creatively, change change

967
00:56:07,040 --> 00:56:11,000
Speaker 1: the game. But every time we went in, we we

968
00:56:11,080 --> 00:56:13,480
Speaker 1: kind of came out with the same. Yeah, so we

969
00:56:13,520 --> 00:56:15,080
Speaker 1: go to l A. We knew what we wanted, but

970
00:56:15,120 --> 00:56:17,399
Speaker 1: we didn't know what it looked like. And you could

971
00:56:17,440 --> 00:56:20,960
Speaker 1: see that, so I knew they wouldn't. I knew the

972
00:56:20,960 --> 00:56:22,640
Speaker 1: one thing with Brett when it comes to that sort

973
00:56:22,680 --> 00:56:25,480
Speaker 1: of stuff, He's unwilling to compromise, compromise the pursuit of

974
00:56:25,480 --> 00:56:27,880
Speaker 1: what's great, and so we do that. That night we

975
00:56:27,960 --> 00:56:30,359
Speaker 1: end up at the Rainbow Room, and I knew we

976
00:56:30,360 --> 00:56:33,200
Speaker 1: were going to be okay when Brett said to the producer,

977
00:56:34,040 --> 00:56:36,640
Speaker 1: just I'm not here to tell you what I want

978
00:56:36,680 --> 00:56:39,640
Speaker 1: to do. You just I'll give you a week and

979
00:56:39,760 --> 00:56:42,319
Speaker 1: you you paint the picture with me on what we

980
00:56:42,360 --> 00:56:44,360
Speaker 1: need to do. We were there to get help, but

981
00:56:44,560 --> 00:56:47,160
Speaker 1: we needed help more than any at any point in

982
00:56:47,200 --> 00:56:49,400
Speaker 1: our career. We needed help at that moment, and we

983
00:56:49,440 --> 00:56:51,760
Speaker 1: made We made that record, which was the last record,

984
00:56:51,760 --> 00:56:55,520
Speaker 1: which getting to how we met Neck Days fifteen days

985
00:56:56,040 --> 00:56:58,080
Speaker 1: and in the Crazy Party. You should have seen how

986
00:56:58,120 --> 00:57:00,040
Speaker 1: confused we were going in there, though, I honest I

987
00:57:00,040 --> 00:57:02,480
Speaker 1: didn't know if I'd ever be a musician again. And

988
00:57:03,400 --> 00:57:06,200
Speaker 1: to come out after fifteen days and have ten songs

989
00:57:06,280 --> 00:57:10,879
Speaker 1: actually that you loved, it was like the greatest feeling

990
00:57:10,920 --> 00:57:13,239
Speaker 1: of all time, and and it was loaded with hits

991
00:57:13,239 --> 00:57:17,040
Speaker 1: and I knew, I swear to God and I knew,

992
00:57:17,520 --> 00:57:21,280
Speaker 1: and I knew in that moment that this I was

993
00:57:21,320 --> 00:57:24,960
Speaker 1: going to be able to convince people to support to

994
00:57:25,000 --> 00:57:27,520
Speaker 1: get that number one at alternative Radio. And we got

995
00:57:27,560 --> 00:57:30,040
Speaker 1: it on the first single of that record. So fast

996
00:57:30,080 --> 00:57:34,040
Speaker 1: forward relationships with BMG, Ian and I come in. We

997
00:57:34,120 --> 00:57:37,080
Speaker 1: operate BMG as the Canadian operation for a couple of years.

998
00:57:37,080 --> 00:57:41,040
Speaker 1: Part of that, dan Gil dan Cohen who ran Vagrant,

999
00:57:41,120 --> 00:57:42,760
Speaker 1: came up to meet us in the office and we

1000
00:57:42,840 --> 00:57:45,520
Speaker 1: played them Josie off of the record and like we

1001
00:57:45,520 --> 00:57:48,800
Speaker 1: should sign this band. I was like, Wow, that was easy.

1002
00:57:49,600 --> 00:57:53,160
Speaker 1: This is wonderful. Um so, And in that intern dan

1003
00:57:53,200 --> 00:57:55,720
Speaker 1: Gil sends it to Nick Attaway. I have no idea

1004
00:57:55,720 --> 00:57:58,960
Speaker 1: who Nick Ataway is. From that day till almost still today,

1005
00:57:59,160 --> 00:58:00,760
Speaker 1: I get a Nick out of way call at eight

1006
00:58:00,760 --> 00:58:02,800
Speaker 1: o'clock in the morning. I don't know this guy, no

1007
00:58:02,920 --> 00:58:05,840
Speaker 1: deal memo, no nothing. He's called me. He's like, we're

1008
00:58:05,840 --> 00:58:07,520
Speaker 1: gonna do the deal, right you can. I'm like, I

1009
00:58:07,560 --> 00:58:09,720
Speaker 1: don't even have ever even talked to a lawyer. He's like,

1010
00:58:09,880 --> 00:58:11,479
Speaker 1: he's like, I played it for this person. I played

1011
00:58:11,520 --> 00:58:14,240
Speaker 1: it for this person. Holy ship, this is the greatest record.

1012
00:58:14,680 --> 00:58:17,400
Speaker 1: I called Dan, I'm like, who's Nick? Like, there was

1013
00:58:17,440 --> 00:58:21,480
Speaker 1: no formal introduction. That was how I met Nick Nick Attaway,

1014
00:58:21,800 --> 00:58:23,960
Speaker 1: and he's like, this is it. This is gonna be amazing.

1015
00:58:24,560 --> 00:58:26,800
Speaker 1: Holy sh it, I can't believe you deliver this is

1016
00:58:26,960 --> 00:58:30,400
Speaker 1: this is unbelievable. I love this band, Let's do it.

1017
00:58:30,440 --> 00:58:33,080
Speaker 1: So it's like, well, we're gonna do it then, and

1018
00:58:33,280 --> 00:58:36,200
Speaker 1: the deal became secondary because at that point I couldn't

1019
00:58:36,200 --> 00:58:39,880
Speaker 1: pull out of it would have been really bad. But

1020
00:58:39,960 --> 00:58:44,120
Speaker 1: that exciting, that excitement is great, and that I've learned

1021
00:58:44,240 --> 00:58:46,920
Speaker 1: is more valuable than anything else. Um, And so we

1022
00:58:46,960 --> 00:58:49,040
Speaker 1: go with Everything's already goes to number one in Canada

1023
00:58:49,600 --> 00:58:52,440
Speaker 1: and Nick goes to goes to it with alternative Radio,

1024
00:58:53,080 --> 00:58:56,800
Speaker 1: and we say, the band's ability to say yes is

1025
00:58:56,800 --> 00:58:59,640
Speaker 1: why we're here today. They said yes to everything. We

1026
00:58:59,800 --> 00:59:01,560
Speaker 1: never ever looked at a budget, we never looked at

1027
00:59:01,560 --> 00:59:04,400
Speaker 1: the guarantee, we never it was yes, and we were

1028
00:59:04,440 --> 00:59:08,880
Speaker 1: all collectively digging ourselves into this enormous hole but didn't

1029
00:59:08,880 --> 00:59:11,160
Speaker 1: give a ship. And so Nix's out there and he's

1030
00:59:11,160 --> 00:59:13,720
Speaker 1: getting this thing and getting this thing, and we die

1031
00:59:13,760 --> 00:59:17,880
Speaker 1: on the vine. Five months into Everything's all right. The

1032
00:59:17,920 --> 00:59:21,800
Speaker 1: first single on our BMG release, Dead Done, Budgets Gone.

1033
00:59:22,360 --> 00:59:25,560
Speaker 1: But we were like that's what I mean, the very

1034
00:59:25,560 --> 00:59:32,720
Speaker 1: first treating us who I have to tell the story

1035
00:59:32,800 --> 00:59:35,640
Speaker 1: when I met Nick, So I don't know where we were,

1036
00:59:35,720 --> 00:59:40,200
Speaker 1: and we were and this guy comes on the bus

1037
00:59:40,480 --> 00:59:44,200
Speaker 1: and like literally like it's like a freaking bull in

1038
00:59:44,240 --> 00:59:46,440
Speaker 1: a china shop, just like you might as well have

1039
00:59:46,520 --> 00:59:49,800
Speaker 1: kicked the door open. And he's coming in. He's like, yeah,

1040
00:59:49,880 --> 00:59:52,000
Speaker 1: like this that was great, but you should have played

1041
00:59:52,000 --> 00:59:53,880
Speaker 1: more new stuff. And then he and then he starts

1042
00:59:53,880 --> 00:59:56,720
Speaker 1: like talking and he's like for like three hours at night,

1043
00:59:56,760 --> 00:59:59,520
Speaker 1: I heard like every conspiracy theory on the map, like

1044
01:00:00,520 --> 01:00:04,760
Speaker 1: everything everything that Nick is. He was in that first

1045
01:00:04,760 --> 01:00:13,400
Speaker 1: three hours of the medium. Okay, Nick, you're a story.

1046
01:00:13,440 --> 01:00:17,840
Speaker 1: You're from where uh born and raised in Philadelphia. Okay,

1047
01:00:17,840 --> 01:00:19,840
Speaker 1: how do you how do you ultimately get to b MG.

1048
01:00:21,280 --> 01:00:23,840
Speaker 1: I was going to University of Pennsylvania. I wanted to

1049
01:00:23,840 --> 01:00:27,919
Speaker 1: be in the music industry. I was bartender, went to Penny.

1050
01:00:29,680 --> 01:00:32,080
Speaker 1: I was bartender at three rock clubs, paying my way

1051
01:00:32,080 --> 01:00:36,400
Speaker 1: through school. I was interning at the radio station UH,

1052
01:00:36,440 --> 01:00:39,480
Speaker 1: intern for Epic Records, and interned for m c A

1053
01:00:40,400 --> 01:00:42,919
Speaker 1: UH and then I got UM and I really wanted

1054
01:00:42,920 --> 01:00:46,520
Speaker 1: to get the music business because I in Philadelphia that

1055
01:00:46,800 --> 01:00:49,920
Speaker 1: there was no real radio station playing new music, and

1056
01:00:50,200 --> 01:00:52,960
Speaker 1: w MMR was the only station, but it was classic rock.

1057
01:00:53,480 --> 01:00:55,440
Speaker 1: So I would see all these amazing bands that I

1058
01:00:55,600 --> 01:00:58,560
Speaker 1: never heard of play in front of very small crowds

1059
01:00:58,920 --> 01:01:01,919
Speaker 1: and just become huge. And I wanted to be part

1060
01:01:01,920 --> 01:01:03,920
Speaker 1: of that. And this is how old are you and

1061
01:01:03,960 --> 01:01:07,680
Speaker 1: what you're it was. I was twenty one, and it

1062
01:01:07,760 --> 01:01:11,240
Speaker 1: was nineteen ninety one, and I graduated at the age

1063
01:01:11,240 --> 01:01:12,880
Speaker 1: of twenty six and ninety six. I was on the

1064
01:01:12,880 --> 01:01:15,760
Speaker 1: six year college plan because I wasn't smart enough to

1065
01:01:15,800 --> 01:01:18,640
Speaker 1: go to Penn. I kind of conned my way in

1066
01:01:19,480 --> 01:01:22,640
Speaker 1: and uh, so it took me a while and uh

1067
01:01:22,680 --> 01:01:25,400
Speaker 1: and then I went to uh got my first job

1068
01:01:25,440 --> 01:01:27,960
Speaker 1: in l A doing college promotion at m c A,

1069
01:01:28,480 --> 01:01:31,800
Speaker 1: the National Triple A and West Coast Rock Alternative. And

1070
01:01:31,840 --> 01:01:34,760
Speaker 1: I went to Arista. UH and then I went to

1071
01:01:34,800 --> 01:01:37,920
Speaker 1: go work for Corner CAPH had Red Light Management to

1072
01:01:38,000 --> 01:01:41,560
Speaker 1: head up promotion there in their early days and UM

1073
01:01:42,120 --> 01:01:46,040
Speaker 1: and then went to Vagrant and then BMG bought Vagrant

1074
01:01:46,200 --> 01:01:48,960
Speaker 1: and became the head of promotion there and now I

1075
01:01:49,160 --> 01:01:52,160
Speaker 1: oversee the rock Alternative and Triple A. So that's how

1076
01:01:52,160 --> 01:01:55,360
Speaker 1: I got to where I am on on this. And

1077
01:01:55,720 --> 01:01:57,880
Speaker 1: you know, when I first heard the music, my boss said,

1078
01:01:58,240 --> 01:02:02,040
Speaker 1: you should hear this Glorious Son's it's really good. And Dan,

1079
01:02:02,520 --> 01:02:05,360
Speaker 1: my boss is very critical. He doesn't say things are

1080
01:02:05,480 --> 01:02:08,120
Speaker 1: very good very often. So I'm like, holy ship. And

1081
01:02:08,120 --> 01:02:09,680
Speaker 1: then I heard it and I'm like, oh my god,

1082
01:02:09,840 --> 01:02:12,680
Speaker 1: every song is great. And to this day I'll tell everyone.

1083
01:02:13,200 --> 01:02:14,760
Speaker 1: You know, they'll be like, what songs should I hear?

1084
01:02:14,840 --> 01:02:17,320
Speaker 1: What's good? And I'm just like, pick any song. They're

1085
01:02:17,320 --> 01:02:20,640
Speaker 1: all great. There's not one bad song, and any of

1086
01:02:20,680 --> 01:02:23,360
Speaker 1: their stuff we took everything is all right because we're

1087
01:02:23,520 --> 01:02:27,240
Speaker 1: we were thinking alternative, alternative, alternative, and we had you know,

1088
01:02:27,320 --> 01:02:30,240
Speaker 1: we got like a bunch of really good stations. But

1089
01:02:30,360 --> 01:02:33,200
Speaker 1: you know, it was over a six month period and

1090
01:02:33,200 --> 01:02:36,560
Speaker 1: and I think we got into the thirties, but you know,

1091
01:02:36,640 --> 01:02:38,960
Speaker 1: it didn't take off. Meanwhile, I was going to a

1092
01:02:38,960 --> 01:02:40,919
Speaker 1: lot of their shows. The first shows that I went

1093
01:02:40,960 --> 01:02:43,680
Speaker 1: to they were opening up for Greata Van Fleet. The

1094
01:02:43,760 --> 01:02:46,800
Speaker 1: one thing I noticed was is that when they went on,

1095
01:02:47,200 --> 01:02:50,320
Speaker 1: if you just walked into the club and saw them

1096
01:02:50,320 --> 01:02:52,040
Speaker 1: on stage, you would have thought they were the headliner.

1097
01:02:52,520 --> 01:02:55,160
Speaker 1: Everyone that was there was there to see Greta, and

1098
01:02:55,200 --> 01:02:59,000
Speaker 1: when they saw the Glorious Sons, they freaked out and I,

1099
01:02:59,160 --> 01:03:02,600
Speaker 1: you know, and uh, And I was like, that's another

1100
01:03:02,640 --> 01:03:05,600
Speaker 1: sign because having bar attended in rock clubs for six years,

1101
01:03:06,000 --> 01:03:09,160
Speaker 1: you see how most opening bands get treated, you know,

1102
01:03:09,200 --> 01:03:11,680
Speaker 1: by the audience of the headliner, which is never usually

1103
01:03:11,680 --> 01:03:15,240
Speaker 1: that good. And I also noticed that the song sought

1104
01:03:15,280 --> 01:03:17,680
Speaker 1: off shotgun s O s. It was getting this like

1105
01:03:18,000 --> 01:03:21,360
Speaker 1: major reaction and people were able to sing along to

1106
01:03:21,480 --> 01:03:24,440
Speaker 1: that song even if they had never heard it before,

1107
01:03:24,760 --> 01:03:26,560
Speaker 1: and it was really connecting it. And then we were

1108
01:03:26,600 --> 01:03:30,360
Speaker 1: having this talk about it being a radio single and

1109
01:03:30,400 --> 01:03:33,920
Speaker 1: the biggest problem in America is you know, lyrics. You

1110
01:03:34,000 --> 01:03:37,280
Speaker 1: got one lyric that could offend one person out of

1111
01:03:37,280 --> 01:03:41,000
Speaker 1: a thousand, It could just fuck you at radio. And

1112
01:03:41,040 --> 01:03:42,800
Speaker 1: I said, you know, guys, you know we're a land

1113
01:03:42,840 --> 01:03:47,000
Speaker 1: of hypocrisy and school shootings and all this stuff, and

1114
01:03:47,040 --> 01:03:50,320
Speaker 1: even though the song doesn't advocate violence in any way,

1115
01:03:50,440 --> 01:03:54,120
Speaker 1: there could be issues. But then we realized that it

1116
01:03:54,200 --> 01:03:56,360
Speaker 1: was so good, so good of a song, that we

1117
01:03:56,360 --> 01:03:58,720
Speaker 1: should take that chance. And then right when we were

1118
01:03:58,800 --> 01:04:02,200
Speaker 1: thinking going to go for it, the Parkland shooting happened,

1119
01:04:03,000 --> 01:04:04,640
Speaker 1: and I said, we got we gotta put the brakes

1120
01:04:04,680 --> 01:04:07,720
Speaker 1: on this, and just you know, waited out because the

1121
01:04:07,760 --> 01:04:11,080
Speaker 1: one thing Americans do is they forget very quickly. So

1122
01:04:11,120 --> 01:04:13,320
Speaker 1: it's not off the table forever, it's just off the

1123
01:04:13,360 --> 01:04:16,400
Speaker 1: table until you was in a real important part of this.

1124
01:04:18,120 --> 01:04:22,120
Speaker 1: He's not giving himself enough credit. He the start of

1125
01:04:22,280 --> 01:04:25,560
Speaker 1: s OS at radio um, there was no budget left,

1126
01:04:26,680 --> 01:04:31,720
Speaker 1: and he went on his own to find one champion

1127
01:04:31,760 --> 01:04:34,040
Speaker 1: at a time to bring back to the table, to

1128
01:04:34,040 --> 01:04:36,920
Speaker 1: go to the label to open up budget. At this point,

1129
01:04:36,960 --> 01:04:40,080
Speaker 1: we are nine months removed from the record coming out,

1130
01:04:40,160 --> 01:04:43,560
Speaker 1: eight months probably in that window, no mudget, No nobody's

1131
01:04:43,600 --> 01:04:46,520
Speaker 1: reinvesting in a record nine months, like it's just not happening.

1132
01:04:46,960 --> 01:04:51,240
Speaker 1: And while this story, well this is happening. He's going

1133
01:04:51,320 --> 01:04:55,160
Speaker 1: out and champion and on the back of the band

1134
01:04:55,200 --> 01:04:58,240
Speaker 1: playing all those radio shows, not getting the single, but

1135
01:04:58,360 --> 01:05:00,440
Speaker 1: all the promoters and all the show for like this

1136
01:05:00,480 --> 01:05:02,800
Speaker 1: is a real fucking rock and roll band. So they

1137
01:05:02,840 --> 01:05:05,400
Speaker 1: bought into the band even though the song didn't get there.

1138
01:05:05,440 --> 01:05:08,200
Speaker 1: So we built up this good will. And Nick, I'm

1139
01:05:08,200 --> 01:05:12,760
Speaker 1: telling you, if he did not become proactive, and I

1140
01:05:12,800 --> 01:05:14,520
Speaker 1: don't know if it was from me screaming at him

1141
01:05:14,760 --> 01:05:19,880
Speaker 1: or or our collective love of the band. Um, he

1142
01:05:20,000 --> 01:05:23,200
Speaker 1: went out and one at a time converted top down

1143
01:05:23,520 --> 01:05:27,400
Speaker 1: radio folks on on this band without asking for a

1144
01:05:27,480 --> 01:05:30,280
Speaker 1: dollar and going to the label to get money. And

1145
01:05:30,480 --> 01:05:32,880
Speaker 1: because I think that's a super important part of this. Well,

1146
01:05:33,040 --> 01:05:34,840
Speaker 1: the thing is is that you know, you work at

1147
01:05:34,840 --> 01:05:36,520
Speaker 1: a record label and you see where a lot of

1148
01:05:36,520 --> 01:05:39,320
Speaker 1: money gets spent, and when you see I think it's

1149
01:05:39,320 --> 01:05:42,200
Speaker 1: really important that you invest in potential. It's great when

1150
01:05:42,200 --> 01:05:45,560
Speaker 1: you sign a big band that has a big history. Um,

1151
01:05:45,640 --> 01:05:49,560
Speaker 1: they may continue to have great success, but it's really

1152
01:05:49,600 --> 01:05:52,880
Speaker 1: important to invest in potential and that and that's what

1153
01:05:52,960 --> 01:05:55,040
Speaker 1: these guys have and they are one of my top

1154
01:05:55,080 --> 01:05:57,840
Speaker 1: five favorite bands of all time, my favorite band that

1155
01:05:57,880 --> 01:06:00,640
Speaker 1: I've ever worked in my career doing radio emotions since

1156
01:06:00,800 --> 01:06:03,280
Speaker 1: ninety six, and I've worked with a lot of great bands,

1157
01:06:03,840 --> 01:06:06,720
Speaker 1: and you know, with a lot of great music, and

1158
01:06:07,040 --> 01:06:09,440
Speaker 1: you know, and the in the record, you know, I

1159
01:06:09,480 --> 01:06:11,400
Speaker 1: wanted to make sure I said, all right, we're gonna

1160
01:06:11,400 --> 01:06:15,320
Speaker 1: take s OS to rock radio because you know, alternative

1161
01:06:15,400 --> 01:06:19,480
Speaker 1: radio is having an identity crisis. An alternative radio more

1162
01:06:19,520 --> 01:06:23,480
Speaker 1: and more cares more about stream totals than music, and

1163
01:06:23,520 --> 01:06:28,080
Speaker 1: they're also thinking about crossing over to pop. Alternative radio

1164
01:06:28,280 --> 01:06:31,720
Speaker 1: used to be strictly about you know, they were like

1165
01:06:31,720 --> 01:06:34,080
Speaker 1: like the the goth kids in school, and the god

1166
01:06:34,160 --> 01:06:35,640
Speaker 1: kids would be god kids. But now a lot of

1167
01:06:35,680 --> 01:06:39,200
Speaker 1: alternative programmers want that god kid to be like a cheerleader,

1168
01:06:39,760 --> 01:06:42,200
Speaker 1: you know, or a football player, and they can't accept

1169
01:06:42,200 --> 01:06:44,720
Speaker 1: the fact that they are who they are. So alternative

1170
01:06:44,760 --> 01:06:46,560
Speaker 1: radio is having this a danti crisis. They all they

1171
01:06:46,560 --> 01:06:48,880
Speaker 1: wanted to streams. I said, at least rock radio. A

1172
01:06:48,880 --> 01:06:51,680
Speaker 1: lot of those guys, if they hear a hit, they'll there,

1173
01:06:51,680 --> 01:06:54,680
Speaker 1: They'll still say, I'm going to play that. And so

1174
01:06:54,960 --> 01:06:57,480
Speaker 1: we got and I said, but I'm not gonna start

1175
01:06:57,520 --> 01:07:00,960
Speaker 1: with super small stations. I'm not gonna be doing promotions

1176
01:07:01,080 --> 01:07:04,240
Speaker 1: turn tricks. I want to get real stations and to

1177
01:07:04,360 --> 01:07:07,720
Speaker 1: lead the way top down on a baby band. And

1178
01:07:07,760 --> 01:07:10,880
Speaker 1: we did that, and you know, we were on We

1179
01:07:10,880 --> 01:07:14,360
Speaker 1: were on the charts for like forty some weeks by

1180
01:07:14,440 --> 01:07:17,760
Speaker 1: the by the time we got to January, the first

1181
01:07:17,760 --> 01:07:20,760
Speaker 1: week of January of two thousand nineteen, we went number one.

1182
01:07:21,000 --> 01:07:25,880
Speaker 1: After like sixteen sixteen weeks removed, yeah, sixteen months removed

1183
01:07:25,920 --> 01:07:28,480
Speaker 1: from the record coming over. Yeah, and it was like

1184
01:07:28,640 --> 01:07:30,800
Speaker 1: we were on the chart for like, I don't know,

1185
01:07:30,880 --> 01:07:33,960
Speaker 1: like six months, and then we go into January at

1186
01:07:34,040 --> 01:07:37,560
Speaker 1: number one, and then I found out that we were

1187
01:07:37,600 --> 01:07:41,800
Speaker 1: the most played song at Active Rock for two thousand

1188
01:07:41,880 --> 01:07:44,760
Speaker 1: nineteen on you know, via media base. It was the

1189
01:07:44,840 --> 01:07:48,680
Speaker 1: number one rock record of two thousand nineteen, which was amazing,

1190
01:07:48,920 --> 01:07:52,760
Speaker 1: you know for an unsigned band, and and that you know,

1191
01:07:52,880 --> 01:07:55,960
Speaker 1: that really helped him and the airplay really translated into

1192
01:07:56,040 --> 01:07:57,760
Speaker 1: streams and we were able to see that go up

1193
01:07:57,800 --> 01:07:59,920
Speaker 1: and up and up. Then we try to cross over

1194
01:08:00,040 --> 01:08:03,520
Speaker 1: alternative and we were picking up a lot of stations.

1195
01:08:03,520 --> 01:08:06,520
Speaker 1: Now we were top thirty at Alternative for twenty seven weeks,

1196
01:08:06,880 --> 01:08:10,240
Speaker 1: which was great, and we peaked at twenty three, but

1197
01:08:10,560 --> 01:08:13,880
Speaker 1: and it was higher than Great Event Fleet or you know,

1198
01:08:13,960 --> 01:08:16,880
Speaker 1: Shine Down or Bad Flour, all these rock bands trying

1199
01:08:16,920 --> 01:08:20,559
Speaker 1: to cross over. And it was over a six month period,

1200
01:08:20,800 --> 01:08:22,840
Speaker 1: and we did get K Rock to add the record,

1201
01:08:23,520 --> 01:08:28,360
Speaker 1: uh and KQUX in Chicago. But right around that point,

1202
01:08:28,680 --> 01:08:31,280
Speaker 1: the station's that Alternative that had played at a thousand

1203
01:08:31,280 --> 01:08:33,240
Speaker 1: times were like it was a huge hit for us.

1204
01:08:33,280 --> 01:08:35,960
Speaker 1: It was great, but we got it. We're done. And

1205
01:08:35,960 --> 01:08:38,679
Speaker 1: then as soon as you lose your bullet, people are like, oh,

1206
01:08:38,920 --> 01:08:43,160
Speaker 1: you guess it's done. You know, Okay, let's go to today.

1207
01:08:43,200 --> 01:08:48,080
Speaker 1: So where is the band from your perspective today, Nick, Well,

1208
01:08:48,120 --> 01:08:49,800
Speaker 1: you know, the one thing that I always say is

1209
01:08:49,840 --> 01:08:52,200
Speaker 1: that this is a career band. And I always tell

1210
01:08:52,479 --> 01:08:54,439
Speaker 1: you know bands. I said, look, you know, having that

1211
01:08:54,520 --> 01:08:57,920
Speaker 1: hit single, that hit record at radio, you know, that's

1212
01:08:57,920 --> 01:09:00,320
Speaker 1: winning the lottery. That's a shot in the arm, that's

1213
01:09:00,360 --> 01:09:03,320
Speaker 1: the nitrous in in the gas tank. You know. But

1214
01:09:03,400 --> 01:09:06,040
Speaker 1: at the end of the day, every spin, every added

1215
01:09:06,120 --> 01:09:09,479
Speaker 1: or radio station should be looked upon as like, oh god,

1216
01:09:09,800 --> 01:09:11,840
Speaker 1: you know, it's not about getting that hit. It's about

1217
01:09:11,880 --> 01:09:15,120
Speaker 1: moving the ball forward. It's about being able to sell

1218
01:09:15,160 --> 01:09:18,120
Speaker 1: those extra tickets. It's about turning on an extra fan.

1219
01:09:18,560 --> 01:09:21,160
Speaker 1: You know. This is a band that you know, when

1220
01:09:21,200 --> 01:09:24,320
Speaker 1: you see one hit Wonders, you know, the the label

1221
01:09:24,880 --> 01:09:28,360
Speaker 1: like owns that band, you know, because they've got nothing else.

1222
01:09:28,880 --> 01:09:31,479
Speaker 1: You know, this is a band that has, unlike most

1223
01:09:31,520 --> 01:09:34,160
Speaker 1: Canadian bands, have put in the blood, sweat and tears

1224
01:09:34,200 --> 01:09:36,439
Speaker 1: to break in the US. People say rock bands from

1225
01:09:36,479 --> 01:09:39,000
Speaker 1: Canada can't break here. Well, that's because if they're huge

1226
01:09:39,000 --> 01:09:40,400
Speaker 1: in Canada, a lot of times they don't want to

1227
01:09:40,400 --> 01:09:43,200
Speaker 1: spend all that money and time, you know, starting over

1228
01:09:43,240 --> 01:09:46,000
Speaker 1: from scratch, but these guys do. And they're the biggest

1229
01:09:46,040 --> 01:09:49,080
Speaker 1: rock band in Canada, playing huge arenas, what fifteen thousand

1230
01:09:49,160 --> 01:09:52,760
Speaker 1: in Toronto. But that they will always They'll be on

1231
01:09:52,800 --> 01:09:54,840
Speaker 1: the road, they will always have an audience. It will

1232
01:09:54,960 --> 01:09:58,760
Speaker 1: keep growing. Their fans are insane, uh in such a

1233
01:09:58,800 --> 01:10:02,439
Speaker 1: great way u um and um. And they really truly

1234
01:10:02,479 --> 01:10:06,160
Speaker 1: connect emotionally, you know. And that's the thing you mostly,

1235
01:10:06,200 --> 01:10:09,320
Speaker 1: you know, a hit is a big hook, but it

1236
01:10:09,400 --> 01:10:13,200
Speaker 1: has to emotionally connect and we see that connection on

1237
01:10:13,240 --> 01:10:16,559
Speaker 1: the live level. And I think, you know, we're at

1238
01:10:16,600 --> 01:10:19,800
Speaker 1: the band's first We put up our first arena show

1239
01:10:20,040 --> 01:10:23,400
Speaker 1: in Toronto a year and a half ago, and the

1240
01:10:23,439 --> 01:10:27,920
Speaker 1: whispers were they are fucking crazy. No, like I mean

1241
01:10:28,720 --> 01:10:31,439
Speaker 1: like this isn't like we were getting laughed at all

1242
01:10:32,160 --> 01:10:35,320
Speaker 1: like this. You don't go from doing a couple of

1243
01:10:35,320 --> 01:10:37,439
Speaker 1: club dates at the beginning of the record cycled to this.

1244
01:10:37,640 --> 01:10:39,840
Speaker 1: At the end of the record cycle. We actually got

1245
01:10:39,840 --> 01:10:43,439
Speaker 1: told I wanted this but another band by a member

1246
01:10:43,479 --> 01:10:46,320
Speaker 1: of another band. Um. We were talking about the arena

1247
01:10:46,400 --> 01:10:50,639
Speaker 1: show and he said, you skipped a step, um, And

1248
01:10:50,720 --> 01:10:53,320
Speaker 1: so we we go out and remember no press at

1249
01:10:53,400 --> 01:10:57,920
Speaker 1: this point. Um, we are not a darling of anybody.

1250
01:10:58,160 --> 01:11:01,360
Speaker 1: And we go out and we do the show and

1251
01:11:02,160 --> 01:11:05,880
Speaker 1: it's it's magical. And the manager, the last manager of

1252
01:11:05,920 --> 01:11:09,960
Speaker 1: the hip guy from Kingston, Bernie Breen, was there. So

1253
01:11:10,280 --> 01:11:13,759
Speaker 1: Bernie takes Ian and I side side stage at that show.

1254
01:11:14,360 --> 01:11:18,000
Speaker 1: And the one thing about that show that validated everything

1255
01:11:18,040 --> 01:11:21,040
Speaker 1: we've believed into this day is from song one to

1256
01:11:21,160 --> 01:11:23,479
Speaker 1: song twenty eight or whatever we played that night, people

1257
01:11:23,520 --> 01:11:26,559
Speaker 1: sang every word. I don't mean the radio records, I

1258
01:11:26,600 --> 01:11:29,120
Speaker 1: mean songs that we've never released all the way through.

1259
01:11:29,479 --> 01:11:31,240
Speaker 1: And Bernie took En and I side and put his

1260
01:11:31,280 --> 01:11:33,519
Speaker 1: out around us and he's like, just stop for a second.

1261
01:11:34,000 --> 01:11:37,600
Speaker 1: It's like I've seen this once before, and he's just like,

1262
01:11:37,720 --> 01:11:43,600
Speaker 1: be present, enjoy. But as much as that was a victory,

1263
01:11:44,080 --> 01:11:47,200
Speaker 1: one of the reviews of that night was the first

1264
01:11:47,200 --> 01:11:49,840
Speaker 1: half of the write up was I didn't want to

1265
01:11:49,880 --> 01:11:53,280
Speaker 1: be here and I didn't believe that they could. Like

1266
01:11:53,360 --> 01:11:55,600
Speaker 1: that was the narrative. What every review we get is

1267
01:11:55,680 --> 01:11:57,600
Speaker 1: I don't want them to do well. Yeah that was

1268
01:11:57,640 --> 01:11:59,720
Speaker 1: and we had sold out this arena. It pisces me

1269
01:11:59,760 --> 01:12:02,040
Speaker 1: on so fucking much and if it's not that, it's

1270
01:12:02,080 --> 01:12:03,840
Speaker 1: like they catch us on our worst show of all

1271
01:12:03,880 --> 01:12:06,400
Speaker 1: time and they just slander the ship out of Okay,

1272
01:12:06,439 --> 01:12:11,200
Speaker 1: let's let's forget the reviews from sec read the reviews,

1273
01:12:11,720 --> 01:12:14,040
Speaker 1: because that's a whole rabbit hole. I'd rather not go

1274
01:12:14,120 --> 01:12:17,840
Speaker 1: down right this very second. Many people will say rock

1275
01:12:18,000 --> 01:12:21,120
Speaker 1: is dead. If you look at the Spotify top fifty,

1276
01:12:21,200 --> 01:12:25,120
Speaker 1: there's not one rock track. So what is the future

1277
01:12:25,360 --> 01:12:27,760
Speaker 1: of this band because it's a rock band, What is

1278
01:12:27,800 --> 01:12:30,160
Speaker 1: the future of rock in the world? At law? Rock

1279
01:12:30,280 --> 01:12:32,920
Speaker 1: is not dead. You're using the wrong metric, So what

1280
01:12:33,040 --> 01:12:35,439
Speaker 1: metrics should we use? I mean you should just go

1281
01:12:35,520 --> 01:12:37,639
Speaker 1: to you know, go to a show, go to any

1282
01:12:37,760 --> 01:12:40,120
Speaker 1: you know club down the street. There's gonna be kids

1283
01:12:40,160 --> 01:12:42,600
Speaker 1: playing the guitar screaming their head off. So why do

1284
01:12:42,640 --> 01:12:45,240
Speaker 1: you think it's not translating into streams. I mean, you

1285
01:12:45,280 --> 01:12:47,919
Speaker 1: have a good number of streams, double digitmillions, but compared

1286
01:12:48,000 --> 01:12:52,719
Speaker 1: to you know that, it's simple, it's absolutely I study

1287
01:12:52,840 --> 01:12:57,720
Speaker 1: this stuff, and it is because rock as um as

1288
01:12:58,000 --> 01:13:01,400
Speaker 1: early adopter to technology, is not always great. And not

1289
01:13:01,479 --> 01:13:07,120
Speaker 1: only that, it's a specific, singular purchase connection. It's not

1290
01:13:07,200 --> 01:13:10,920
Speaker 1: a passive listening environment in that same manner. So if

1291
01:13:10,960 --> 01:13:14,519
Speaker 1: you look at iTunes and apples having a tough time

1292
01:13:14,560 --> 01:13:17,880
Speaker 1: doing it is building their rock streaming because iTunes is

1293
01:13:17,880 --> 01:13:21,559
Speaker 1: a very deliberate purchase. Sorry, iTunes is a very deliberate purchase.

1294
01:13:21,560 --> 01:13:25,679
Speaker 1: Where you've got streaming is a passive audience. I think

1295
01:13:25,840 --> 01:13:30,160
Speaker 1: you are looking at passive stream numbers across all the

1296
01:13:30,200 --> 01:13:32,880
Speaker 1: other genres um that have a bit of a baked

1297
01:13:32,880 --> 01:13:35,200
Speaker 1: in number just based on what it is. I do

1298
01:13:35,280 --> 01:13:39,960
Speaker 1: not think rock has fully converted as a genre to

1299
01:13:40,479 --> 01:13:44,400
Speaker 1: the streaming platforms. I think we are. I think we're

1300
01:13:44,960 --> 01:13:46,960
Speaker 1: the country just came on and look at the last

1301
01:13:46,960 --> 01:13:50,679
Speaker 1: two years of country massive and they are lated doctors.

1302
01:13:51,240 --> 01:13:54,000
Speaker 1: Does that mean that you should create passive listening music? No?

1303
01:13:54,200 --> 01:13:56,479
Speaker 1: You know what I'm saying is the last round of

1304
01:13:56,479 --> 01:14:00,600
Speaker 1: a doctor. So when always rhythmic urban music or the

1305
01:14:00,600 --> 01:14:04,920
Speaker 1: adopters technology history of time, rock the last one to

1306
01:14:04,960 --> 01:14:10,479
Speaker 1: move country as an indicator of that growth is massive.

1307
01:14:10,680 --> 01:14:13,599
Speaker 1: So I believe rock right now would be like buying

1308
01:14:15,640 --> 01:14:20,320
Speaker 1: property in Manhattan in the thirties. Okay, Nick, what do

1309
01:14:20,360 --> 01:14:25,519
Speaker 1: you think? Um? I think that there's a lot of

1310
01:14:26,479 --> 01:14:28,280
Speaker 1: you know, when you when I talk about alternative and

1311
01:14:28,320 --> 01:14:31,400
Speaker 1: they were like talking to go to pop and the streams.

1312
01:14:32,160 --> 01:14:34,800
Speaker 1: You know, there's a lot of people that listen to

1313
01:14:34,880 --> 01:14:38,839
Speaker 1: rock absorb it differently. A lot of the pop stuff

1314
01:14:39,000 --> 01:14:41,599
Speaker 1: is listened to buy thirteen year old girls that listen

1315
01:14:41,640 --> 01:14:43,639
Speaker 1: to it over and over and over and over again,

1316
01:14:44,040 --> 01:14:46,960
Speaker 1: constantly telling all their friends to listen to it over

1317
01:14:47,000 --> 01:14:48,960
Speaker 1: and over and over and over again. And that looks

1318
01:14:48,960 --> 01:14:50,800
Speaker 1: great when you're looking at a computer screen and see

1319
01:14:50,840 --> 01:14:53,840
Speaker 1: all those streams, but you don't necessarily see who's all

1320
01:14:53,880 --> 01:14:58,160
Speaker 1: behind it. And you also got to realize that uh

1321
01:14:58,360 --> 01:15:01,000
Speaker 1: more other people are being kidded to other than thirteen

1322
01:15:01,080 --> 01:15:03,360
Speaker 1: year old girls. Thirteen year old girls may drive the

1323
01:15:03,400 --> 01:15:10,840
Speaker 1: industry over al, but you know what I think, and

1324
01:15:10,880 --> 01:15:15,120
Speaker 1: I think people that listen to that did come out bad.

1325
01:15:16,120 --> 01:15:21,000
Speaker 1: But then when people listen to rock music, you know,

1326
01:15:21,080 --> 01:15:23,920
Speaker 1: they they want to hear a whole album. They have

1327
01:15:24,080 --> 01:15:27,200
Speaker 1: their own collection. They could be a huge fan of

1328
01:15:27,240 --> 01:15:29,280
Speaker 1: a band, but they're not going to listen to one

1329
01:15:29,320 --> 01:15:31,400
Speaker 1: song over and over again. And they may listen to

1330
01:15:31,479 --> 01:15:34,040
Speaker 1: multiple albums or they may also and they also have

1331
01:15:34,360 --> 01:15:37,920
Speaker 1: a large collection of of you know, records that they'll

1332
01:15:38,000 --> 01:15:41,479
Speaker 1: go to, right So it's just a it's a different

1333
01:15:41,720 --> 01:15:44,760
Speaker 1: habit of listening, but they're also more in tune of

1334
01:15:44,840 --> 01:15:47,840
Speaker 1: being loyal and staying there for the long career. So

1335
01:15:47,920 --> 01:15:51,000
Speaker 1: if you're a fan of a rock band and you know,

1336
01:15:51,240 --> 01:15:53,720
Speaker 1: I always love the Glorious Sons, I will always go

1337
01:15:53,800 --> 01:15:56,320
Speaker 1: to the shows even if I wasn't working them, And

1338
01:15:56,360 --> 01:15:58,240
Speaker 1: the same thing with other rock bands that I love,

1339
01:15:58,479 --> 01:16:02,880
Speaker 1: right So it's it's like, really the long term what

1340
01:16:02,960 --> 01:16:05,280
Speaker 1: I'm going to give long term? You know, you see

1341
01:16:05,360 --> 01:16:08,439
Speaker 1: those teenage girls that I was talking about in two years,

1342
01:16:08,800 --> 01:16:11,200
Speaker 1: that band that they think is the greatest thing in

1343
01:16:11,240 --> 01:16:13,639
Speaker 1: the world right now, they're going to completely forget about

1344
01:16:13,760 --> 01:16:16,720
Speaker 1: and not even like that's what I was saying. But

1345
01:16:16,840 --> 01:16:19,080
Speaker 1: you're you're using the wrong metric of rock is dead

1346
01:16:20,160 --> 01:16:24,960
Speaker 1: because it's you're based on front facing streaming numbers. You're

1347
01:16:25,000 --> 01:16:29,000
Speaker 1: not based there are I could find ten thousand artists

1348
01:16:29,040 --> 01:16:31,519
Speaker 1: that have more streams in this band that cannot play

1349
01:16:31,560 --> 01:16:34,360
Speaker 1: the ten people in their city. It's what you use

1350
01:16:34,479 --> 01:16:37,280
Speaker 1: to quantify what is alive and what is dead. And

1351
01:16:37,360 --> 01:16:41,320
Speaker 1: when you're in a room of people that are all

1352
01:16:41,400 --> 01:16:44,679
Speaker 1: on the same page, seeing the same song that's alive,

1353
01:16:44,720 --> 01:16:46,640
Speaker 1: and well, try to get five people to order the

1354
01:16:46,680 --> 01:16:50,280
Speaker 1: same topics on one pizza at a venue in that moment,

1355
01:16:50,400 --> 01:16:56,040
Speaker 1: that singular moment that speaks to how alive it is you.

1356
01:16:56,520 --> 01:17:01,440
Speaker 1: We've got to stop putting that narrative of the consumption.

1357
01:17:01,680 --> 01:17:05,120
Speaker 1: Doesn't it is tied to what something's alive or thriving?

1358
01:17:05,800 --> 01:17:08,439
Speaker 1: Because would you rather be an artist that has eight million,

1359
01:17:09,000 --> 01:17:12,320
Speaker 1: eighty million streams that will never be able to play

1360
01:17:12,320 --> 01:17:14,439
Speaker 1: a show and never be and you're at the mercy

1361
01:17:14,479 --> 01:17:16,439
Speaker 1: of is that going to continue? I'm I gonna have

1362
01:17:16,479 --> 01:17:21,040
Speaker 1: another hit? Or is healthy and vibrant to you being

1363
01:17:21,080 --> 01:17:23,920
Speaker 1: able to play too? Anywhere from a thousand on a

1364
01:17:24,000 --> 01:17:28,120
Speaker 1: loan to twelve thousand or fifteen thousand. Okay, let's go back.

1365
01:17:28,160 --> 01:17:30,920
Speaker 1: I was at the venue and I noticed to Winnebago

1366
01:17:30,960 --> 01:17:33,360
Speaker 1: when a U wall I presume that you're traveling your

1367
01:17:33,360 --> 01:17:37,479
Speaker 1: apparatus not anymore, thank god, that's just changed today. No, No,

1368
01:17:37,760 --> 01:17:40,760
Speaker 1: that's uh that we used to travel in that, but

1369
01:17:40,800 --> 01:17:43,919
Speaker 1: we actually travel on a bus now traveling a bus? Okay,

1370
01:17:44,240 --> 01:17:47,439
Speaker 1: so uh, what's the being on the road? Is that

1371
01:17:47,520 --> 01:17:51,240
Speaker 1: good battle? Otherwise? It just depends the day. Really. I

1372
01:17:51,240 --> 01:17:56,200
Speaker 1: mean for myself, I I really enjoyed playing music and

1373
01:17:56,560 --> 01:17:59,720
Speaker 1: being on the road and kind of like that camaraderie

1374
01:17:59,720 --> 01:18:02,320
Speaker 1: that you have with you know, your best friends in

1375
01:18:02,360 --> 01:18:05,439
Speaker 1: a bus and m But I mean, if I have

1376
01:18:05,479 --> 01:18:07,719
Speaker 1: a bad show, I hate being on the road. Okay.

1377
01:18:07,720 --> 01:18:09,360
Speaker 1: How about you know people say, well, you know, the

1378
01:18:09,479 --> 01:18:12,240
Speaker 1: twenty two hours on the road. Uh, the only reason

1379
01:18:12,240 --> 01:18:14,160
Speaker 1: it works is the one or two hours on stage.

1380
01:18:14,160 --> 01:18:18,320
Speaker 1: Would you agree with that? Absolutely? Okay? And the other thing,

1381
01:18:18,360 --> 01:18:20,240
Speaker 1: if we go back to rock and roll, the rock

1382
01:18:20,320 --> 01:18:24,200
Speaker 1: and roll acts of the classic rock era, they went

1383
01:18:24,240 --> 01:18:27,200
Speaker 1: on the road, and let's say they misbehaved in the

1384
01:18:27,320 --> 01:18:33,200
Speaker 1: hotel rooms and they part took of certain opportunities. To

1385
01:18:33,320 --> 01:18:35,400
Speaker 1: what degree do you do that? To what degree was

1386
01:18:35,439 --> 01:18:39,080
Speaker 1: that inhibited by mobile phone cameras? Well, we don't have

1387
01:18:39,120 --> 01:18:41,479
Speaker 1: the money to trash hotel rooms yet, so that's not

1388
01:18:41,600 --> 01:18:44,200
Speaker 1: been a thing. Um. But we have fun. We just

1389
01:18:44,200 --> 01:18:46,519
Speaker 1: go out and have fun. We honestly, like, right from

1390
01:18:46,560 --> 01:18:50,280
Speaker 1: the first day we ever hit the road, I treated

1391
01:18:50,320 --> 01:18:52,880
Speaker 1: it like this is never gonna happen again, so let's

1392
01:18:52,960 --> 01:18:55,880
Speaker 1: enjoy it while we're here. I mean, now it's more

1393
01:18:55,920 --> 01:18:58,400
Speaker 1: of a career and you have to be sensible, and

1394
01:18:58,439 --> 01:19:01,080
Speaker 1: you can't you can't go gang busters every night. But

1395
01:19:01,479 --> 01:19:03,400
Speaker 1: we have fun, Okay, well, let's go. You know you

1396
01:19:03,439 --> 01:19:06,640
Speaker 1: mentioned Rush earlier. Uh, those are nice guys. You know.

1397
01:19:06,720 --> 01:19:09,160
Speaker 1: Obviously Neil Purt has passed away and they probably won't

1398
01:19:09,200 --> 01:19:13,360
Speaker 1: play under the same name or whatever, maybe ever again.

1399
01:19:13,880 --> 01:19:16,840
Speaker 1: But I've been to Rush shows and you can count

1400
01:19:16,880 --> 01:19:22,680
Speaker 1: the number of women there a couple of So I

1401
01:19:22,720 --> 01:19:25,960
Speaker 1: went to your show last night, forty or fifty percent

1402
01:19:26,000 --> 01:19:29,200
Speaker 1: of the audiences women. Do you have any idea why

1403
01:19:29,240 --> 01:19:33,479
Speaker 1: that's the case. Uh, that's that's very new. I mean

1404
01:19:33,720 --> 01:19:37,800
Speaker 1: we're probably lucky last night. Realistically, I don't think so

1405
01:19:37,920 --> 01:19:44,120
Speaker 1: it's my songs. Yeah, I'm a sensitive man, and I

1406
01:19:44,200 --> 01:19:47,880
Speaker 1: mean I think I think that's what. Okay, Well, let

1407
01:19:47,960 --> 01:19:50,160
Speaker 1: me ask you this and you can answer any way.

1408
01:19:50,200 --> 01:19:52,640
Speaker 1: Would you like, is there still a groupie seen in

1409
01:19:52,760 --> 01:19:56,840
Speaker 1: the rock and roll world? I don't think. I just

1410
01:19:56,960 --> 01:19:59,719
Speaker 1: like it could be dudes too. Like we've see people

1411
01:20:00,080 --> 01:20:02,760
Speaker 1: up in every city. It's like, it's not droopies. It's

1412
01:20:02,800 --> 01:20:04,559
Speaker 1: like people who love your music who end up hanging

1413
01:20:04,560 --> 01:20:06,400
Speaker 1: out with you. It's like, I mean, it's like the

1414
01:20:06,479 --> 01:20:10,760
Speaker 1: dead so Brett having seen you and not having seen

1415
01:20:10,800 --> 01:20:15,120
Speaker 1: you before. You're quite the dynamic front man, and certainly

1416
01:20:15,160 --> 01:20:18,920
Speaker 1: even if the audience isn't reacting, You'll energize them. Where

1417
01:20:18,920 --> 01:20:22,599
Speaker 1: does that come from? I don't know. I'm crazy, man.

1418
01:20:22,760 --> 01:20:25,879
Speaker 1: When I was younger, I was the entertainer and the joker,

1419
01:20:26,000 --> 01:20:29,080
Speaker 1: and you know, the cry baby and the and the

1420
01:20:29,960 --> 01:20:31,519
Speaker 1: and then you know, I don't want to say the

1421
01:20:31,560 --> 01:20:35,320
Speaker 1: talented one, but the you know, the okay. But the

1422
01:20:35,360 --> 01:20:39,040
Speaker 1: difference is most people save the sing along to the

1423
01:20:39,160 --> 01:20:41,919
Speaker 1: end of the set. Yeah, where you started, It's essentially

1424
01:20:41,960 --> 01:20:44,599
Speaker 1: started off with that. That's a big risk. People may

1425
01:20:44,600 --> 01:20:48,040
Speaker 1: not sing. Yeah, well, we try to take risks every night.

1426
01:20:48,080 --> 01:20:50,040
Speaker 1: But I mean, I know people are going to sing

1427
01:20:51,080 --> 01:20:53,080
Speaker 1: in my heart of hearts, I feel like that's okay.

1428
01:20:53,120 --> 01:20:55,519
Speaker 1: But you're up on stage. You know, you're you know,

1429
01:20:55,560 --> 01:20:59,200
Speaker 1: you're moving, You're not staying in one place. You're exhorting,

1430
01:20:59,360 --> 01:21:04,120
Speaker 1: imploring the audience. That just feels totally natural to you.

1431
01:21:04,520 --> 01:21:08,400
Speaker 1: I mean it hurts sometimes and you uh, you lose

1432
01:21:08,400 --> 01:21:13,680
Speaker 1: your wind um, But I mean I never knew that

1433
01:21:13,720 --> 01:21:15,960
Speaker 1: there was another way to do it. Well, do you

1434
01:21:15,960 --> 01:21:18,960
Speaker 1: ever every night you hit the stage saying I'm gonna

1435
01:21:18,960 --> 01:21:23,840
Speaker 1: win the audience? Yes, and I haven't before, That's my question.

1436
01:21:23,880 --> 01:21:26,760
Speaker 1: And I've also crumbled on stage before. But there are

1437
01:21:26,800 --> 01:21:31,120
Speaker 1: some nights no matter what you try, it doesn't work. Okay,

1438
01:21:31,120 --> 01:21:35,320
Speaker 1: So what's the next step? Obviously, you sell arenas in Canada, Okay.

1439
01:21:35,520 --> 01:21:37,639
Speaker 1: And this is probably more of a question for Jason

1440
01:21:37,640 --> 01:21:40,240
Speaker 1: and Nick. How do you make it bigger? Which is

1441
01:21:40,280 --> 01:21:42,720
Speaker 1: always a desire and you want to push the button? Okay,

1442
01:21:42,920 --> 01:21:47,519
Speaker 1: you can answer. I think that. I mean, we've been

1443
01:21:47,520 --> 01:21:51,040
Speaker 1: pounding the pavement for like, I don't know, like seven years.

1444
01:21:51,760 --> 01:21:53,880
Speaker 1: I mean, there hasn't been a year that we haven't

1445
01:21:53,880 --> 01:21:57,439
Speaker 1: played over six shows, Like, we haven't been on the

1446
01:21:57,520 --> 01:22:01,040
Speaker 1: road for six of the year like in like three

1447
01:22:01,120 --> 01:22:04,040
Speaker 1: or four years. So I truly believe at some point

1448
01:22:04,040 --> 01:22:07,120
Speaker 1: it's time to kind of take a step back and relax.

1449
01:22:07,280 --> 01:22:08,799
Speaker 1: You know, you don't want to rest on your laurels.

1450
01:22:08,840 --> 01:22:12,880
Speaker 1: You want to still be working. But I don't think

1451
01:22:12,920 --> 01:22:16,040
Speaker 1: that you can go forever like that. It's it's gonna

1452
01:22:16,080 --> 01:22:19,840
Speaker 1: turn very badly. It's it won't go go on that way. Okay,

1453
01:22:19,880 --> 01:22:22,760
Speaker 1: But let's just assume this is as big as you

1454
01:22:22,800 --> 01:22:25,960
Speaker 1: ever get it. You're happy with that. Um. I think

1455
01:22:26,000 --> 01:22:27,680
Speaker 1: that's kind of a state of mind that I've been

1456
01:22:27,800 --> 01:22:30,080
Speaker 1: kind of dealing with and trying to figure out as

1457
01:22:30,160 --> 01:22:32,880
Speaker 1: a just as a person, you know, not as a

1458
01:22:32,960 --> 01:22:40,280
Speaker 1: you know, rock entertainer. For myself, I I want to

1459
01:22:40,960 --> 01:22:44,040
Speaker 1: have seven billion people here the songs we write, that is,

1460
01:22:44,280 --> 01:22:48,439
Speaker 1: that's that's what we're doing out here. And we're always

1461
01:22:48,439 --> 01:22:50,559
Speaker 1: going to be, you know, guys with good work ethic

1462
01:22:50,640 --> 01:22:54,479
Speaker 1: and and I mean, maybe those opportunities don't come. You know,

1463
01:22:55,400 --> 01:22:57,040
Speaker 1: I think there's a lot of luck in this business.

1464
01:22:57,120 --> 01:23:00,040
Speaker 1: Not to downplay anybody's work ethic or what they have

1465
01:23:00,120 --> 01:23:02,280
Speaker 1: done here, but there's a lot of luck that goes

1466
01:23:02,320 --> 01:23:04,479
Speaker 1: into this whole business as well. And I mean it's

1467
01:23:04,640 --> 01:23:07,000
Speaker 1: very hard work. But some people, some bands are great,

1468
01:23:07,360 --> 01:23:09,960
Speaker 1: and they never they never even get it shot, They

1469
01:23:09,960 --> 01:23:12,320
Speaker 1: never get out of their hometown. And I mean we

1470
01:23:12,800 --> 01:23:15,439
Speaker 1: I'm playing in front of fifteen thou people. I mean

1471
01:23:15,479 --> 01:23:18,200
Speaker 1: that's insane. You know, guys he didn't know what a

1472
01:23:18,200 --> 01:23:22,360
Speaker 1: producer is, who didn't have guitar pedals, who never owned

1473
01:23:22,360 --> 01:23:24,360
Speaker 1: a guitar pedal for the first three years of our career,

1474
01:23:24,720 --> 01:23:28,000
Speaker 1: are playing in front of fifteen thousand people. I mean,

1475
01:23:28,520 --> 01:23:34,360
Speaker 1: just that inble. But but I only only only you

1476
01:23:34,360 --> 01:23:38,080
Speaker 1: can answer. But there's certainly there's certain inherent limits that

1477
01:23:38,200 --> 01:23:42,320
Speaker 1: other people have hit tragically. Hip biggest being in Canada,

1478
01:23:42,640 --> 01:23:45,120
Speaker 1: never really made it in the US. A lot of

1479
01:23:45,120 --> 01:23:49,160
Speaker 1: acts you talk on the rock charts, you mentioned the Truths, etcetera,

1480
01:23:49,520 --> 01:23:52,360
Speaker 1: they are not big in America. So in addition to

1481
01:23:52,479 --> 01:23:54,960
Speaker 1: playing rock and roll, which is the hardest and the

1482
01:23:55,040 --> 01:23:58,680
Speaker 1: lengthiest time. So do you feel that, hey, you know,

1483
01:23:59,000 --> 01:24:01,160
Speaker 1: it's more different, cold to make it outside of your

1484
01:24:01,160 --> 01:24:03,920
Speaker 1: home country. Well, I think that there's so many more

1485
01:24:03,960 --> 01:24:07,040
Speaker 1: people in this country and so many more bands, and

1486
01:24:07,040 --> 01:24:11,280
Speaker 1: and I don't like and like Nick has described word

1487
01:24:11,280 --> 01:24:14,439
Speaker 1: career band like this isn't about racing to the top

1488
01:24:14,560 --> 01:24:16,840
Speaker 1: right now, and not in my eyes. I think you

1489
01:24:16,920 --> 01:24:19,880
Speaker 1: have to get to hit the road and play it

1490
01:24:19,960 --> 01:24:22,439
Speaker 1: smart and have fun and get better at your job,

1491
01:24:22,920 --> 01:24:28,000
Speaker 1: and you know, learn and write great songs and you know,

1492
01:24:28,960 --> 01:24:33,519
Speaker 1: feed a sense of community into people and truly love

1493
01:24:33,600 --> 01:24:36,840
Speaker 1: what you do. And I think if you can do

1494
01:24:36,880 --> 01:24:39,600
Speaker 1: all those things, I think that you can. You know,

1495
01:24:40,200 --> 01:24:44,040
Speaker 1: you can create magic, like real magic and it and

1496
01:24:44,080 --> 01:24:47,160
Speaker 1: I would love to do that forever. I just don't

1497
01:24:47,200 --> 01:24:49,559
Speaker 1: want to do it all at once. Well, how many

1498
01:24:49,560 --> 01:24:53,400
Speaker 1: shows are you are they playing? At least I think

1499
01:24:53,400 --> 01:24:57,679
Speaker 1: they count. The five year count was just under eight shows. Okay,

1500
01:24:58,439 --> 01:25:01,840
Speaker 1: So Nick how important radio today and breaking a band

1501
01:25:01,960 --> 01:25:05,320
Speaker 1: it certainly rock band. Well it's uh, you know, everyone

1502
01:25:05,400 --> 01:25:08,400
Speaker 1: likes to trash radio, you know, and they like to

1503
01:25:08,400 --> 01:25:11,800
Speaker 1: say it's all about the internet, but radio is still

1504
01:25:11,840 --> 01:25:15,280
Speaker 1: really important. When managers sign a band or a record label,

1505
01:25:15,400 --> 01:25:20,080
Speaker 1: it's it's always about sync, international radio. Those are the

1506
01:25:20,120 --> 01:25:24,200
Speaker 1: three things that everybody wants. And anyone will tell you

1507
01:25:24,240 --> 01:25:28,000
Speaker 1: that when you get a lot of airplay, you sell

1508
01:25:28,200 --> 01:25:31,719
Speaker 1: a lot more tickets. Uh, you know, you'll get more streams,

1509
01:25:32,000 --> 01:25:34,519
Speaker 1: you know. And I love seeing the magic. I've been

1510
01:25:34,560 --> 01:25:37,080
Speaker 1: doing radio promotion, like I said, for over twenty years,

1511
01:25:37,479 --> 01:25:41,440
Speaker 1: and to me it's magic, you know, to witness Brett

1512
01:25:41,479 --> 01:25:45,200
Speaker 1: create magic and something out of nothing. And then I

1513
01:25:45,280 --> 01:25:48,360
Speaker 1: get to be a soldier and go out there and

1514
01:25:48,439 --> 01:25:51,519
Speaker 1: get people to hear it and turn people onto it,

1515
01:25:51,880 --> 01:25:55,759
Speaker 1: and then travel to that city and see people reacting

1516
01:25:55,760 --> 01:25:58,400
Speaker 1: to that song and singing along and going crazy and

1517
01:25:58,439 --> 01:26:00,800
Speaker 1: screaming when they hear the song that they heard in

1518
01:26:00,840 --> 01:26:04,280
Speaker 1: the radio. People are still listening to the radio. And also,

1519
01:26:04,640 --> 01:26:06,960
Speaker 1: you know, uh, when you talked at one point, you

1520
01:26:07,120 --> 01:26:10,400
Speaker 1: talked about filters, right, there's there's a lack of filters. Yes,

1521
01:26:10,439 --> 01:26:14,559
Speaker 1: there's playlists, but they're limited. And you know, a lot

1522
01:26:14,560 --> 01:26:17,120
Speaker 1: of radio stations still play a part in being a

1523
01:26:17,120 --> 01:26:19,719
Speaker 1: filter of new music because people don't have the time

1524
01:26:19,760 --> 01:26:22,280
Speaker 1: to sit in front of the Internet and try to

1525
01:26:22,320 --> 01:26:25,040
Speaker 1: find the stuff that they like. So whether it's rock

1526
01:26:25,120 --> 01:26:30,280
Speaker 1: or alternative or you know, Triple A or non com radio, um,

1527
01:26:30,320 --> 01:26:32,799
Speaker 1: there is still that discovery. And a lot of times

1528
01:26:32,840 --> 01:26:35,080
Speaker 1: what you see is the most consumed online and the

1529
01:26:35,120 --> 01:26:38,240
Speaker 1: most talked about on socials is what's getting the most played,

1530
01:26:38,600 --> 01:26:40,920
Speaker 1: you know, at radio. When we were in Philly the

1531
01:26:41,040 --> 01:26:43,120
Speaker 1: last time we were, like the last time they were

1532
01:26:43,120 --> 01:26:46,160
Speaker 1: in Philly, they sold out like a two hundred cap room.

1533
01:26:46,200 --> 01:26:48,360
Speaker 1: And then when we go back to Philly and it

1534
01:26:48,479 --> 01:26:52,280
Speaker 1: was over eight hundred tickets sold uh a year later

1535
01:26:52,720 --> 01:26:56,519
Speaker 1: and uh, and I'm seeing W M. M. Mart shirts

1536
01:26:57,080 --> 01:27:00,640
Speaker 1: on like like all over the place. And that's the

1537
01:27:00,760 --> 01:27:04,400
Speaker 1: radio station that has adopted this band and has really

1538
01:27:04,439 --> 01:27:06,920
Speaker 1: loved this band and has them live on air on

1539
01:27:06,960 --> 01:27:10,559
Speaker 1: their morning show to perform an interview. And today most

1540
01:27:10,680 --> 01:27:13,759
Speaker 1: radio stations they won't put a band on the morning

1541
01:27:13,800 --> 01:27:16,439
Speaker 1: show for an interview and performance. They'll put them in

1542
01:27:16,479 --> 01:27:19,200
Speaker 1: a in a in a side room and videotape it

1543
01:27:19,280 --> 01:27:22,160
Speaker 1: for YouTube and and sell it to an advertiser, not

1544
01:27:22,320 --> 01:27:24,160
Speaker 1: that it's a bad thing and it doesn't give me

1545
01:27:24,240 --> 01:27:28,240
Speaker 1: the awareness, but you know, on MMR, I'll have fifty

1546
01:27:28,680 --> 01:27:31,600
Speaker 1: people in the top five market hearing them talk and

1547
01:27:31,640 --> 01:27:34,400
Speaker 1: then find out that there was over a hundred tickets

1548
01:27:34,400 --> 01:27:38,439
Speaker 1: old you know, online day of show because of that.

1549
01:27:38,560 --> 01:27:42,479
Speaker 1: So that's what drives me to do this. Okay, so

1550
01:27:42,600 --> 01:27:45,599
Speaker 1: we've we've really gotten the groundwork here. What is the

1551
01:27:45,640 --> 01:27:49,040
Speaker 1: next step and how big can the glory of Suns becoming?

1552
01:27:49,040 --> 01:27:54,760
Speaker 1: What is your goal? We are a record cycle and

1553
01:27:54,800 --> 01:27:56,960
Speaker 1: a half behind where we are in Canada. We are

1554
01:27:57,000 --> 01:28:00,680
Speaker 1: seeing the exact same metrics, the same lit mistest of

1555
01:28:00,760 --> 01:28:04,320
Speaker 1: how it's growing. We're seeing the same grow almost to

1556
01:28:04,400 --> 01:28:06,720
Speaker 1: a chart if you put it behind it, I think

1557
01:28:06,760 --> 01:28:09,040
Speaker 1: all the things that Brett is saying, the things that

1558
01:28:09,080 --> 01:28:12,800
Speaker 1: you can control and the love of it, and that

1559
01:28:13,040 --> 01:28:15,400
Speaker 1: will lead to the next success because we've already proven

1560
01:28:15,439 --> 01:28:17,559
Speaker 1: this concept and we didn't prove it on the back

1561
01:28:17,640 --> 01:28:21,400
Speaker 1: of these elements that we don't control. We proved it

1562
01:28:21,439 --> 01:28:24,240
Speaker 1: based on what works for this band and what we

1563
01:28:24,320 --> 01:28:26,320
Speaker 1: want to do. And now we've applied it into the

1564
01:28:26,520 --> 01:28:30,880
Speaker 1: arguably easily the yard the largest music market on the

1565
01:28:30,920 --> 01:28:35,799
Speaker 1: planet and we are going from two hundred to eight hundred.

1566
01:28:36,000 --> 01:28:38,960
Speaker 1: We're going from three hundred to nine hundred, like we're

1567
01:28:38,960 --> 01:28:43,320
Speaker 1: seeing it Detroit, We're going from three D. Nick did

1568
01:28:43,320 --> 01:28:46,120
Speaker 1: a great sales pitch on radio in terms of selling

1569
01:28:46,160 --> 01:28:49,360
Speaker 1: those overall tickets. Are they all sold by radio or

1570
01:28:49,360 --> 01:28:52,280
Speaker 1: what do you think is driving that consumption? I think

1571
01:28:52,280 --> 01:28:55,240
Speaker 1: it's this fan base. I think we have this rapid

1572
01:28:55,479 --> 01:28:58,200
Speaker 1: community of people. I'm at a couple in Seattle last

1573
01:28:58,240 --> 01:29:00,639
Speaker 1: year that have been to four shows. They were not

1574
01:29:01,160 --> 01:29:03,720
Speaker 1: nineteen years old, and they met us after the show

1575
01:29:03,720 --> 01:29:06,599
Speaker 1: in Seattle and they've been to four shows Portland's seah

1576
01:29:06,640 --> 01:29:10,480
Speaker 1: I came remember the other ones, the fat fan community

1577
01:29:10,720 --> 01:29:13,320
Speaker 1: and the people being the start of the megaphone that

1578
01:29:13,479 --> 01:29:16,360
Speaker 1: believe that everything this band does comes from a place

1579
01:29:16,400 --> 01:29:20,520
Speaker 1: of true heart and integrity are preaching at to everybody.

1580
01:29:20,640 --> 01:29:24,160
Speaker 1: I think definitely that like we might not have the

1581
01:29:24,200 --> 01:29:28,080
Speaker 1: most fans, but our fans probably annoy the hell out

1582
01:29:28,080 --> 01:29:30,200
Speaker 1: of people with how much So how did you end

1583
01:29:30,280 --> 01:29:33,920
Speaker 1: up opening for the Stone? Well, we're actually talking about

1584
01:29:33,920 --> 01:29:38,479
Speaker 1: this in an argument and a heated discussion about production costs.

1585
01:29:39,200 --> 01:29:41,920
Speaker 1: We Mark Norman signed the band to a g on

1586
01:29:41,960 --> 01:29:44,360
Speaker 1: a global touring deal, and he's like, maybe one day

1587
01:29:44,400 --> 01:29:46,240
Speaker 1: we could play you guys could play with the Stones,

1588
01:29:46,680 --> 01:29:49,760
Speaker 1: and obviously huge We're all huge Stones fans, and so

1589
01:29:49,880 --> 01:29:53,000
Speaker 1: I'm having this conversation, Um, this is our first club

1590
01:29:53,040 --> 01:29:56,080
Speaker 1: tour in Canada, and I'm putting the pitch in and Mark,

1591
01:29:56,560 --> 01:29:59,400
Speaker 1: it goes to the Stones team and it goes from

1592
01:30:00,120 --> 01:30:03,519
Speaker 1: I think it goes like Ronnie, Charlie, Keith, Nick Mick.

1593
01:30:03,680 --> 01:30:06,240
Speaker 1: It goes like that's how it goes. Then it got

1594
01:30:06,360 --> 01:30:08,599
Speaker 1: somewhere in the middle and then they're like, I don't

1595
01:30:08,600 --> 01:30:10,600
Speaker 1: know if they can handle a big stage because we

1596
01:30:10,600 --> 01:30:12,400
Speaker 1: hadn't played an arena yet. We were a club act

1597
01:30:12,400 --> 01:30:16,200
Speaker 1: from Canada. But they're like, oh, we like it. So

1598
01:30:16,280 --> 01:30:20,280
Speaker 1: we play our first hometown show arena showing Kingston people.

1599
01:30:20,560 --> 01:30:24,040
Speaker 1: Um spent a lot of money on production at I

1600
01:30:24,360 --> 01:30:26,240
Speaker 1: was a bit of a punching bag taking for that.

1601
01:30:27,400 --> 01:30:30,600
Speaker 1: Filmed it, put an edit together, sent it to a

1602
01:30:30,720 --> 01:30:34,800
Speaker 1: g who sent it through to the Stones, and I

1603
01:30:34,800 --> 01:30:36,640
Speaker 1: was on a beach in Miami with my wife and

1604
01:30:36,680 --> 01:30:38,439
Speaker 1: I got a phone call saying do you want to

1605
01:30:38,479 --> 01:30:40,960
Speaker 1: go to Marseilles and open for the Stones? And the

1606
01:30:41,000 --> 01:30:43,439
Speaker 1: first call I made was to you, and I think

1607
01:30:43,680 --> 01:30:46,160
Speaker 1: it's like, it's probably the only time I've been excited

1608
01:30:46,160 --> 01:30:50,400
Speaker 1: in the last ten years. It was unbelievable. So we're going,

1609
01:30:50,479 --> 01:30:52,800
Speaker 1: We're going. We had to move mountains, cost us a

1610
01:30:52,800 --> 01:30:55,840
Speaker 1: bunch of money to go do it. We do that show, um,

1611
01:30:55,920 --> 01:30:57,360
Speaker 1: and then we got to do it again this summer

1612
01:30:57,360 --> 01:31:02,960
Speaker 1: in Toronto, and um if it came from the way

1613
01:31:03,600 --> 01:31:05,479
Speaker 1: Nick believes in the band, the way I believe in

1614
01:31:05,479 --> 01:31:07,479
Speaker 1: the band, the way the fans believe in the band.

1615
01:31:08,560 --> 01:31:12,240
Speaker 1: Mark Norman believed in the band and advocated in places

1616
01:31:12,680 --> 01:31:14,880
Speaker 1: that we would never be able to touch. And so

1617
01:31:15,120 --> 01:31:19,080
Speaker 1: when Brett says we may not have the most fans,

1618
01:31:19,280 --> 01:31:22,880
Speaker 1: we for sure I have real special ones that feel

1619
01:31:22,880 --> 01:31:25,400
Speaker 1: like kinship to this and that is going to be

1620
01:31:25,439 --> 01:31:27,760
Speaker 1: the key to how we become a household name. And

1621
01:31:27,880 --> 01:31:30,679
Speaker 1: it reverberates all around too, Like I don't think there's

1622
01:31:30,680 --> 01:31:34,920
Speaker 1: a single passive person working for us, like on any step,

1623
01:31:35,040 --> 01:31:40,400
Speaker 1: Like everybody with us wants the same thing. And I

1624
01:31:40,439 --> 01:31:45,400
Speaker 1: mean Jason calls the world domination, but I mean we

1625
01:31:45,400 --> 01:31:47,840
Speaker 1: we just want to see We just want people to

1626
01:31:47,840 --> 01:31:50,680
Speaker 1: hear hear this and and to take the ride with us.

1627
01:31:50,720 --> 01:31:54,439
Speaker 1: And I think on that note we've covered the story

1628
01:31:54,479 --> 01:31:57,200
Speaker 1: of the Glorious Sons to date. One thing I will

1629
01:31:57,240 --> 01:31:59,759
Speaker 1: say is you know you are an amazing frontman, Brett,

1630
01:32:00,160 --> 01:32:02,360
Speaker 1: and the band is very dynamic live and I'm not

1631
01:32:02,439 --> 01:32:05,240
Speaker 1: blowing smoke up your ass. So therefore, in terms of

1632
01:32:05,280 --> 01:32:06,720
Speaker 1: going to see as they say, you had a very

1633
01:32:06,760 --> 01:32:09,240
Speaker 1: engaged audience when I saw you at the l Ray

1634
01:32:09,600 --> 01:32:12,400
Speaker 1: many event gentlemen, Thanks for doing this till next time.

1635
01:32:12,680 --> 01:32:13,839
Speaker 1: This is Bob Leftstond