1 00:00:00,120 --> 00:00:02,760 Speaker 1: Welcome to How the Money. I'm Joel and I'm Matt 2 00:00:02,840 --> 00:00:05,400 Speaker 1: and today we're talking about the role of technology as 3 00:00:05,440 --> 00:00:27,840 Speaker 1: small businesses innovate live from New York City. Yeah, Joel. 4 00:00:27,880 --> 00:00:29,760 Speaker 1: For a lot of small businesses, I think there can 5 00:00:29,800 --> 00:00:33,120 Speaker 1: almost be like too much emphasis on the products or 6 00:00:33,200 --> 00:00:36,000 Speaker 1: the service that's being offered, but not enough on all 7 00:00:36,040 --> 00:00:38,400 Speaker 1: the other aspects of running a business, things like marketing, 8 00:00:38,720 --> 00:00:42,440 Speaker 1: the shopping experience. These things are all so important and 9 00:00:42,560 --> 00:00:45,559 Speaker 1: it has just a massive impact on the success of 10 00:00:45,560 --> 00:00:48,319 Speaker 1: the company. Right. A great product is important, but it's 11 00:00:48,360 --> 00:00:50,519 Speaker 1: not everything. So I'm excited to talk about a lot 12 00:00:50,560 --> 00:00:53,159 Speaker 1: of the different things that small businesses need to do 13 00:00:53,280 --> 00:00:55,280 Speaker 1: and can do. And uh, yes, that's we're gonna be 14 00:00:55,280 --> 00:00:57,680 Speaker 1: talking about to Anyboddy. Yeah, and since we're talking about 15 00:00:57,680 --> 00:01:00,160 Speaker 1: tech in the role that tech plays too in kind 16 00:01:00,200 --> 00:01:03,000 Speaker 1: of how what the future small business looks like. Well, 17 00:01:03,200 --> 00:01:05,400 Speaker 1: there's this really interesting article I read recently a Maount 18 00:01:05,400 --> 00:01:07,039 Speaker 1: I thought we should bring it up about kind of 19 00:01:07,080 --> 00:01:10,560 Speaker 1: how technology is helping people actually save more for retirement too. 20 00:01:10,959 --> 00:01:14,000 Speaker 1: So that there's this company that released these virtual reality 21 00:01:14,000 --> 00:01:16,560 Speaker 1: glasses virtually on the glasses and so you put them 22 00:01:16,600 --> 00:01:18,120 Speaker 1: on and it helps you kind of see what your 23 00:01:18,120 --> 00:01:20,200 Speaker 1: future would look like if you saved and invested more 24 00:01:20,200 --> 00:01:23,840 Speaker 1: money versus if you don't do it, And so like 25 00:01:23,880 --> 00:01:26,680 Speaker 1: it's like, okay, you get your tax refund, what happens 26 00:01:26,920 --> 00:01:30,479 Speaker 1: if you invest that as opposed to spending it on 27 00:01:30,760 --> 00:01:34,560 Speaker 1: just consumer goods are on a cruise, yeah, exactly, or 28 00:01:34,600 --> 00:01:36,560 Speaker 1: on beer. And so it's just kind of cool, like 29 00:01:36,600 --> 00:01:38,840 Speaker 1: even tech is getting into the space where it's helping 30 00:01:39,360 --> 00:01:42,679 Speaker 1: us you and me and consumers just be driven to 31 00:01:42,720 --> 00:01:44,880 Speaker 1: invest more of our money and spend less of it, 32 00:01:44,880 --> 00:01:46,200 Speaker 1: which I think is a great thing. And it makes 33 00:01:46,240 --> 00:01:47,920 Speaker 1: me think of the face app did you'll try that 34 00:01:47,960 --> 00:01:50,280 Speaker 1: out like a few months ago, Like we could let 35 00:01:50,360 --> 00:01:52,720 Speaker 1: the Russians have a picture of your face in order 36 00:01:52,760 --> 00:01:54,800 Speaker 1: for you to see how you would look old. But 37 00:01:54,920 --> 00:01:56,320 Speaker 1: Joel and I did this, We posted a picture of 38 00:01:56,440 --> 00:01:59,559 Speaker 1: us up on Instagram. But even that alone, I feel 39 00:01:59,560 --> 00:02:01,720 Speaker 1: like and it's I'm were able to make that connection 40 00:02:01,800 --> 00:02:04,920 Speaker 1: between the numbers and bridge that gap to what it 41 00:02:04,960 --> 00:02:07,640 Speaker 1: actually looks like, right, because not everybody is about the numbers. 42 00:02:07,640 --> 00:02:10,720 Speaker 1: There are retirement calculators out there. You can punch in 43 00:02:10,720 --> 00:02:13,440 Speaker 1: those numbers and that can help you to see, oh wow, 44 00:02:13,480 --> 00:02:14,920 Speaker 1: this is how much, I would actually say, but not 45 00:02:15,000 --> 00:02:19,000 Speaker 1: everybody are numbers people. Some people are visual. I for one, 46 00:02:19,040 --> 00:02:22,000 Speaker 1: am a very visual person. So for me to see 47 00:02:22,080 --> 00:02:23,919 Speaker 1: that was really helpful. Man, you saw that picture. It 48 00:02:23,960 --> 00:02:26,240 Speaker 1: had a big effect on you. I feel like, yeah, 49 00:02:26,280 --> 00:02:29,040 Speaker 1: I mean I look like like half Asian Brian Cranston 50 00:02:29,040 --> 00:02:30,280 Speaker 1: a little bit. You know, I'm like, man, who is 51 00:02:30,320 --> 00:02:32,680 Speaker 1: this guy? But actually, I mean I have a picture 52 00:02:32,720 --> 00:02:34,640 Speaker 1: of my of Kate, my wife, and I all my 53 00:02:34,680 --> 00:02:36,960 Speaker 1: phone like in my lock screen because it helps me 54 00:02:37,000 --> 00:02:39,400 Speaker 1: to not only ensure that I'm spending my money wisely, 55 00:02:39,440 --> 00:02:41,720 Speaker 1: but when I see that, it reminds me of how 56 00:02:41,720 --> 00:02:44,080 Speaker 1: I spend my time making sure I'm intentional with that 57 00:02:44,160 --> 00:02:46,200 Speaker 1: as well. Like literally it's on my phone right now. 58 00:02:46,240 --> 00:02:47,639 Speaker 1: But yeah, I mean, I think we talk a lot 59 00:02:47,639 --> 00:02:50,840 Speaker 1: about money on the show, but intentionality is super huge 60 00:02:51,160 --> 00:02:53,679 Speaker 1: into Like, well, we talked about what infuses every episode, 61 00:02:53,919 --> 00:02:57,959 Speaker 1: and so we intentionally drink a ridiculously tasty craft beer 62 00:02:58,000 --> 00:03:00,600 Speaker 1: on every episode because you know what we're talking about 63 00:03:00,600 --> 00:03:02,800 Speaker 1: the stuff We care about drinking a good beer that 64 00:03:02,840 --> 00:03:05,680 Speaker 1: we enjoy and that kind of helps us to enjoy 65 00:03:05,800 --> 00:03:09,120 Speaker 1: doing this podcast, and we think it's important too for listeners. 66 00:03:09,200 --> 00:03:11,200 Speaker 1: For everybody out there to to spend money on the 67 00:03:11,720 --> 00:03:14,600 Speaker 1: few things that you prioritize highly now, not just to 68 00:03:14,720 --> 00:03:17,639 Speaker 1: be uh, to to completely stop spending on everything that 69 00:03:17,680 --> 00:03:19,600 Speaker 1: matters in order to save for the future. That's just 70 00:03:19,760 --> 00:03:21,880 Speaker 1: a terrible way to live, right, But you do want 71 00:03:21,919 --> 00:03:24,000 Speaker 1: to be thoughtful about saving now and thoughtful about the 72 00:03:24,000 --> 00:03:25,920 Speaker 1: things that you actually do spend money on. And so 73 00:03:25,960 --> 00:03:27,639 Speaker 1: that's why we drink a beer. And this beer, Matt, 74 00:03:27,639 --> 00:03:30,880 Speaker 1: where's it from? The right around the corner exactly this uh, 75 00:03:30,919 --> 00:03:33,919 Speaker 1: this episode, we're drinking double Purple Chroma. This is an 76 00:03:33,919 --> 00:03:36,680 Speaker 1: I p A by Other Half Brewing, which is here 77 00:03:36,800 --> 00:03:39,160 Speaker 1: in New York. It's right around the corner there in Brooklyn. 78 00:03:39,240 --> 00:03:41,800 Speaker 1: So we actually had a listener hang out last night 79 00:03:41,880 --> 00:03:43,280 Speaker 1: over there, and so that was a ton of fun 80 00:03:43,680 --> 00:03:45,600 Speaker 1: and glad that we can be here today. Man, Yeah, 81 00:03:45,640 --> 00:03:47,480 Speaker 1: their beers are so good. And really excited to have 82 00:03:47,560 --> 00:03:49,200 Speaker 1: this one with you, my friend, and we'll share our 83 00:03:49,240 --> 00:03:51,360 Speaker 1: thoughts on this beer at the end of the episode 84 00:03:51,480 --> 00:03:53,720 Speaker 1: like we always do. Okay, So, Matt, let's talk about 85 00:03:53,800 --> 00:03:56,120 Speaker 1: kind of the subject at hand, the role of technology 86 00:03:56,120 --> 00:03:59,080 Speaker 1: as small businesses innovate and the impact that it really 87 00:03:59,080 --> 00:04:00,920 Speaker 1: has on like the community in general, because we know 88 00:04:00,960 --> 00:04:05,200 Speaker 1: that small businesses their impact on our communities can't be overstated. 89 00:04:06,480 --> 00:04:09,920 Speaker 1: American companies or small businesses, and a huge majority of 90 00:04:09,960 --> 00:04:13,920 Speaker 1: them have twenty or fewer employees. So these are super 91 00:04:13,920 --> 00:04:17,480 Speaker 1: small businesses making a big impact right here where they are, 92 00:04:17,520 --> 00:04:19,440 Speaker 1: and whether it's in New York or whether it's in Atlanta, 93 00:04:19,440 --> 00:04:21,680 Speaker 1: where we live. And so we're gonna throughout this episode 94 00:04:21,680 --> 00:04:24,520 Speaker 1: actually gives some examples of some small businesses in Atlanta 95 00:04:24,600 --> 00:04:27,200 Speaker 1: doing some really cool stuff right. Ultimately, though, I think 96 00:04:27,400 --> 00:04:31,080 Speaker 1: smart use of new tech can help small businesses stand 97 00:04:31,120 --> 00:04:34,400 Speaker 1: out in really really unique ways. That's right, Joel, And 98 00:04:34,440 --> 00:04:36,200 Speaker 1: I know you for the stats as well that only 99 00:04:36,200 --> 00:04:39,360 Speaker 1: about half of small businesses succeed beyond their fifth year. 100 00:04:39,400 --> 00:04:41,279 Speaker 1: I shed like a tier every time I hear that, 101 00:04:41,560 --> 00:04:43,120 Speaker 1: because I love small business I don't want to see 102 00:04:43,120 --> 00:04:45,880 Speaker 1: them failed exactly. It's such a bummer because like these 103 00:04:45,960 --> 00:04:48,440 Speaker 1: small businesses, these are the storefronts, these are the like 104 00:04:48,480 --> 00:04:50,880 Speaker 1: the people who make up our communities in our neighborhoods. 105 00:04:50,920 --> 00:04:53,159 Speaker 1: Most of us have chosen to live in these Pacific 106 00:04:53,160 --> 00:04:56,200 Speaker 1: neighborhoods because we basically like we identify with these folks, 107 00:04:56,240 --> 00:04:58,720 Speaker 1: with these businesses. It's a part of who we are, right, 108 00:04:58,760 --> 00:05:00,320 Speaker 1: And it's really hard to feel like you're part of 109 00:05:00,320 --> 00:05:03,440 Speaker 1: a neighborhood when there isn't an actual community, and small 110 00:05:03,640 --> 00:05:06,719 Speaker 1: local businesses are an important part of that local community. 111 00:05:06,800 --> 00:05:09,719 Speaker 1: So they're essential not just the through the physical space 112 00:05:10,400 --> 00:05:12,960 Speaker 1: or the like the professional services that they offer, but 113 00:05:13,080 --> 00:05:16,040 Speaker 1: through like a host of secondary ways. So that's what 114 00:05:16,080 --> 00:05:17,840 Speaker 1: we're gonna talk about today. We're gonna cover some of 115 00:05:17,839 --> 00:05:21,000 Speaker 1: our favorite ways that small businesses are able to contribute 116 00:05:21,160 --> 00:05:23,640 Speaker 1: to their local communities. Yeah, let's let's talk about kind 117 00:05:23,640 --> 00:05:25,479 Speaker 1: of the shopping experience. I mean, that's really the first 118 00:05:25,520 --> 00:05:28,039 Speaker 1: thing you think about when you're thinking about shopping in 119 00:05:28,080 --> 00:05:29,960 Speaker 1: a small business. You're like, what what is it actually 120 00:05:30,000 --> 00:05:32,720 Speaker 1: gonna feel like when I'm in the store, when I'm 121 00:05:33,000 --> 00:05:35,120 Speaker 1: you know, touching the things on the shelves, when I'm 122 00:05:35,160 --> 00:05:38,280 Speaker 1: talking interacting with the store owner. That physical experience, that 123 00:05:38,320 --> 00:05:41,240 Speaker 1: shopping experience is such a crucial part of of what 124 00:05:41,279 --> 00:05:42,919 Speaker 1: it looks like for us. So, like, just like the 125 00:05:42,960 --> 00:05:45,840 Speaker 1: space that we're currently recording in, right, it's this incredible 126 00:05:45,880 --> 00:05:50,599 Speaker 1: storefront that MX is transformed into something beautiful and modern. Well, 127 00:05:50,839 --> 00:05:53,760 Speaker 1: what contributes to the feeling of an interesting storefront. Some 128 00:05:53,839 --> 00:05:55,680 Speaker 1: of it is a social experience, I think Matt right. 129 00:05:55,720 --> 00:05:58,720 Speaker 1: Some of it is is how you interact with the proprietor, 130 00:05:58,760 --> 00:06:01,159 Speaker 1: with the people that run or own the business, or 131 00:06:01,360 --> 00:06:04,719 Speaker 1: or the employees there who are also oftentimes members of 132 00:06:04,720 --> 00:06:07,719 Speaker 1: your local community. And then there's also the physical experience 133 00:06:07,760 --> 00:06:10,960 Speaker 1: of that local small business. Who doesn't love walking into 134 00:06:11,000 --> 00:06:14,120 Speaker 1: a well designed shop, like something that's well thought out, 135 00:06:14,200 --> 00:06:17,480 Speaker 1: well curated, and it just makes for just an impeccable experience, 136 00:06:17,839 --> 00:06:20,760 Speaker 1: Like retail spaces are are this kind of whole, have 137 00:06:20,880 --> 00:06:23,880 Speaker 1: this holistic ability to change how we view shopping and 138 00:06:23,880 --> 00:06:26,080 Speaker 1: it's such a beautiful thing. So one of our favorite 139 00:06:26,200 --> 00:06:28,440 Speaker 1: local East Atlanta business is one of my favorite I 140 00:06:28,480 --> 00:06:30,360 Speaker 1: go to all the time as often as possible when 141 00:06:30,360 --> 00:06:32,400 Speaker 1: I want to go get breakfast is this. Is this 142 00:06:32,520 --> 00:06:35,760 Speaker 1: a business called home Grown. They're famous for this comfy 143 00:06:35,839 --> 00:06:38,720 Speaker 1: chicken biscuit, which is a restaurant. It's a restaurant. It's 144 00:06:38,720 --> 00:06:40,640 Speaker 1: a restaurant. They're famous for this chicken biscuit that they 145 00:06:40,720 --> 00:06:43,279 Speaker 1: slather sausage gravy all over the top of. So for 146 00:06:43,320 --> 00:06:45,880 Speaker 1: you vegetarians, you're probably not into it, but but it's 147 00:06:45,920 --> 00:06:48,320 Speaker 1: so good. But the cool thing about that store in particular. 148 00:06:48,360 --> 00:06:49,880 Speaker 1: I mean you get to know the owners, I feel 149 00:06:49,880 --> 00:06:51,960 Speaker 1: like when you first pop in there. And then they 150 00:06:52,000 --> 00:06:54,320 Speaker 1: also have local art all over the walls, and they 151 00:06:54,360 --> 00:06:55,680 Speaker 1: have a five and dime in the back like a 152 00:06:55,680 --> 00:06:58,880 Speaker 1: little thrift store, and so it's kind of this immersive 153 00:06:58,920 --> 00:07:02,200 Speaker 1: shopping experience, like you're not just going for a play 154 00:07:02,200 --> 00:07:04,120 Speaker 1: to breakfast, You're going for something like so much more 155 00:07:04,160 --> 00:07:06,040 Speaker 1: than that. And I think that's what a small business 156 00:07:06,040 --> 00:07:09,080 Speaker 1: can offer that is pretty much unparalleled anywhere else. Yeah, 157 00:07:09,120 --> 00:07:10,880 Speaker 1: breakfast fought like that. You've got the smells right, You've 158 00:07:10,880 --> 00:07:13,240 Speaker 1: got the coffee going on, You've got your local folk art. 159 00:07:13,520 --> 00:07:15,360 Speaker 1: It's not just local art, it's folk cart, which is 160 00:07:15,400 --> 00:07:20,000 Speaker 1: your favorite, right folk cart, but sounds as well. Like 161 00:07:20,040 --> 00:07:22,160 Speaker 1: there's there's this man that always plays the xylophone there 162 00:07:22,160 --> 00:07:23,880 Speaker 1: in the back of the store, and so you know 163 00:07:23,880 --> 00:07:25,520 Speaker 1: you're going there on a Saturday morning and you've got 164 00:07:25,680 --> 00:07:28,080 Speaker 1: a lot of phone music playing and sometimes part of 165 00:07:28,120 --> 00:07:30,520 Speaker 1: this restaurant sometime never caught the xylophone guy. I don't 166 00:07:30,520 --> 00:07:32,360 Speaker 1: know how I've always missed him, But I go there. 167 00:07:32,440 --> 00:07:33,840 Speaker 1: I go there as often as I can, and I've 168 00:07:33,840 --> 00:07:35,960 Speaker 1: had never you tell me. There's a xylophone guy, but 169 00:07:36,000 --> 00:07:39,040 Speaker 1: I've never met him. I know his schedule, Okay, alright, alright. 170 00:07:39,200 --> 00:07:41,280 Speaker 1: But even though the brick and mortar is the traditional 171 00:07:41,280 --> 00:07:43,560 Speaker 1: store that you think of, right, the Chancellor climbing that 172 00:07:43,600 --> 00:07:45,960 Speaker 1: you've spent more money with an online retailer this year 173 00:07:46,000 --> 00:07:48,040 Speaker 1: than with one in person. This might sound like a 174 00:07:48,120 --> 00:07:51,400 Speaker 1: strike against small businesses, but today it's easier than ever 175 00:07:51,480 --> 00:07:54,960 Speaker 1: for small businesses to have their online presence. Setting up 176 00:07:54,960 --> 00:07:57,680 Speaker 1: an actual e commerce site, It's easy using platforms like 177 00:07:57,720 --> 00:08:00,720 Speaker 1: Shopify and open Cart. Even a site like Etsy can 178 00:08:00,720 --> 00:08:02,400 Speaker 1: be all you need. I mean, if you're making you know, 179 00:08:02,480 --> 00:08:06,000 Speaker 1: limited releases, customized pieces like a shop like Etsy can 180 00:08:06,040 --> 00:08:08,000 Speaker 1: be all you need. Yeah. If you're a small business 181 00:08:08,360 --> 00:08:11,160 Speaker 1: of one and you solely just provide a professional service 182 00:08:11,200 --> 00:08:13,960 Speaker 1: through platforms without a physical space for folks to visit, 183 00:08:13,960 --> 00:08:16,040 Speaker 1: then it's even more important to have a great looking 184 00:08:16,080 --> 00:08:19,679 Speaker 1: site through different platforms like WordPress, like Scorespace. Just yesterday 185 00:08:19,760 --> 00:08:21,720 Speaker 1: in New York City, I was walking and I saw 186 00:08:21,800 --> 00:08:24,680 Speaker 1: that Etsy has a store over in Brooklyn or I 187 00:08:24,680 --> 00:08:26,440 Speaker 1: don't know, maybe it's their headquarters or is it their 188 00:08:26,440 --> 00:08:29,320 Speaker 1: headquarters in Brooklyn? Anybody know? Yeah? Yeah, it was super cool. 189 00:08:29,360 --> 00:08:31,680 Speaker 1: I was like, oh Etsy and says I always think 190 00:08:31,680 --> 00:08:33,840 Speaker 1: of is this online presence, but they have a physical 191 00:08:33,880 --> 00:08:36,560 Speaker 1: presence of course too, for their their headquarters for the 192 00:08:36,559 --> 00:08:39,480 Speaker 1: folks that you know, I guess create the platform for 193 00:08:39,480 --> 00:08:41,320 Speaker 1: everyone else to list their wears on. But Etsy is 194 00:08:41,320 --> 00:08:43,720 Speaker 1: just this great example of a way that you can 195 00:08:43,840 --> 00:08:47,280 Speaker 1: use technology to sell these individualized pieces that back in 196 00:08:47,320 --> 00:08:50,000 Speaker 1: the day you would have been selling at you know, 197 00:08:50,000 --> 00:08:51,719 Speaker 1: a local market or something like that. But now the 198 00:08:52,080 --> 00:08:54,440 Speaker 1: world is your market, which is so cool. And the 199 00:08:54,440 --> 00:08:56,320 Speaker 1: different platforms to to build your sites. I mean, they're 200 00:08:56,360 --> 00:08:58,440 Speaker 1: making it easier and easier for you to build these sites. 201 00:08:58,480 --> 00:09:00,559 Speaker 1: Like I'm not a I'm not a coder, but I've 202 00:09:00,559 --> 00:09:03,560 Speaker 1: I've created multiple sites using WordPress and especially to over 203 00:09:03,559 --> 00:09:05,040 Speaker 1: the past ten years. Man, Like they have made it 204 00:09:05,080 --> 00:09:07,280 Speaker 1: so easy, Like it went from having to actually know 205 00:09:07,400 --> 00:09:09,480 Speaker 1: some code, so now it's just mean his dragon drop 206 00:09:09,520 --> 00:09:11,600 Speaker 1: blocks and that's how you're able to create the website. 207 00:09:11,600 --> 00:09:14,800 Speaker 1: It's it's awesome. Yeah. My my buddy Josh has this, uh, 208 00:09:14,880 --> 00:09:17,800 Speaker 1: this business that he runs out of Florida and he 209 00:09:17,840 --> 00:09:20,240 Speaker 1: flips mid century modern furniture. Because if you know anything 210 00:09:20,240 --> 00:09:22,800 Speaker 1: about Florida, they're like loaded up with mid century Mountain furniture, 211 00:09:23,000 --> 00:09:25,960 Speaker 1: and there's people in New York City that will pay 212 00:09:26,000 --> 00:09:28,200 Speaker 1: a lot of money for that awesome mid century furniture. 213 00:09:28,240 --> 00:09:30,760 Speaker 1: And so what he does is he were stores, yeah exactly, 214 00:09:30,800 --> 00:09:33,640 Speaker 1: don't want that sweet credenza from the nineteen fifties or whatever. 215 00:09:33,960 --> 00:09:37,200 Speaker 1: And and so Instagram has really become his doorfront. He's 216 00:09:37,200 --> 00:09:40,800 Speaker 1: got a website, but nine percent of the people who 217 00:09:40,800 --> 00:09:43,120 Speaker 1: shop with him, I barely care that he has a website. 218 00:09:43,120 --> 00:09:45,200 Speaker 1: It's all about that social media presence. So I think 219 00:09:45,480 --> 00:09:47,600 Speaker 1: even though social media, like we all know that you 220 00:09:47,640 --> 00:09:48,960 Speaker 1: need to be on there if you're a small business, 221 00:09:48,960 --> 00:09:51,800 Speaker 1: that's something important to note. And in particular Instagram with 222 00:09:51,880 --> 00:09:55,000 Speaker 1: his images of those credenzas with of those dressers, of 223 00:09:55,040 --> 00:09:58,319 Speaker 1: those chairs, it's so important to how his small business 224 00:09:58,320 --> 00:10:00,360 Speaker 1: operates and thrives. And not only that, I mean their 225 00:10:00,440 --> 00:10:03,240 Speaker 1: Instagram specifically is expanding what they're offering through their platform 226 00:10:03,280 --> 00:10:06,079 Speaker 1: as well. I mean you see something in a posting 227 00:10:06,240 --> 00:10:08,560 Speaker 1: and the little shopping tag pops up. I mean that 228 00:10:08,600 --> 00:10:10,320 Speaker 1: can take you directly to a website, but you can 229 00:10:10,360 --> 00:10:13,599 Speaker 1: actually shop directly from Instagram itself, which is which is 230 00:10:13,640 --> 00:10:16,360 Speaker 1: pretty amazing. Here's the thing, though, futuristic tech is making 231 00:10:16,360 --> 00:10:19,280 Speaker 1: its way into actual physical stores as well, not just online. 232 00:10:19,760 --> 00:10:22,800 Speaker 1: Let's talk about augmented reality. Like here, we've got some 233 00:10:22,920 --> 00:10:25,480 Speaker 1: A R wine labels, and just by holding your phone's 234 00:10:25,559 --> 00:10:28,200 Speaker 1: camera up to the wine label, you're presented with all 235 00:10:28,200 --> 00:10:31,360 Speaker 1: sorts of helpful information that's not included on the physical label, 236 00:10:31,520 --> 00:10:33,920 Speaker 1: and that would allow someone like me to make a 237 00:10:33,960 --> 00:10:36,320 Speaker 1: more informed purchase, because I know something about beer, but 238 00:10:36,320 --> 00:10:38,959 Speaker 1: I don't know a ton about wine. So you know, 239 00:10:38,960 --> 00:10:40,400 Speaker 1: if I've got to pick up a bottle because we're 240 00:10:40,400 --> 00:10:42,440 Speaker 1: supposed to go to a holiday party, that would be 241 00:10:42,440 --> 00:10:43,880 Speaker 1: amazing to be able to hold up your phone and 242 00:10:43,880 --> 00:10:46,560 Speaker 1: see some information pop up there, and I don't feel 243 00:10:46,600 --> 00:10:48,079 Speaker 1: like an idiot for showing up because I bought a 244 00:10:48,120 --> 00:10:50,360 Speaker 1: bottle based on how the label looks, which is what 245 00:10:50,400 --> 00:10:54,600 Speaker 1: I do. Yeah, And it's not just the big major corporations, 246 00:10:54,600 --> 00:10:58,000 Speaker 1: big businesses that are gonna be able to realize the 247 00:10:58,040 --> 00:11:01,400 Speaker 1: games that technology is bringing, right, it's small businesses that 248 00:11:01,400 --> 00:11:03,000 Speaker 1: are gonna be able to take advantage of something like 249 00:11:03,040 --> 00:11:05,400 Speaker 1: A R Line labels and have them in their local 250 00:11:05,440 --> 00:11:07,400 Speaker 1: bottle shops. So you don't have to be this giant 251 00:11:07,440 --> 00:11:10,040 Speaker 1: business to take advantage of kind of these these as 252 00:11:10,160 --> 00:11:13,200 Speaker 1: tech moves and improves, Like the small businesses are gonna 253 00:11:13,200 --> 00:11:15,960 Speaker 1: be one of the biggest benefactors. So I think then 254 00:11:16,040 --> 00:11:17,920 Speaker 1: an important thing to ask Matt is like, well, how 255 00:11:17,960 --> 00:11:20,880 Speaker 1: will customers experience these changes? And I think it's gonna 256 00:11:20,880 --> 00:11:23,040 Speaker 1: be really interesting. I think more than anything, small businesses 257 00:11:23,040 --> 00:11:24,960 Speaker 1: are going to be able to kind of eliminate the 258 00:11:25,000 --> 00:11:27,560 Speaker 1: pain points in the hurdles of online and in store 259 00:11:27,600 --> 00:11:29,920 Speaker 1: shopping with some of these tech advances. So like the 260 00:11:29,960 --> 00:11:32,520 Speaker 1: are you just mentioned, it's gonna it's gonna influence how 261 00:11:32,520 --> 00:11:35,400 Speaker 1: people shop in person. And then if you're shopping with 262 00:11:35,440 --> 00:11:38,280 Speaker 1: a small business online, you're not picking that item up 263 00:11:38,320 --> 00:11:42,240 Speaker 1: in real life, right, But other technologies like digital try 264 00:11:42,240 --> 00:11:44,560 Speaker 1: on something like that that can help you gain a 265 00:11:44,600 --> 00:11:47,280 Speaker 1: bit of that physical store experience even when you're shopping 266 00:11:47,280 --> 00:11:49,560 Speaker 1: at home. And small businesses are starting to use this 267 00:11:49,600 --> 00:11:52,760 Speaker 1: technology on their sites and roll that kind of stuff out. Yeah, 268 00:11:52,760 --> 00:11:54,480 Speaker 1: speak of digital try on, Like the company I bought 269 00:11:54,480 --> 00:11:57,360 Speaker 1: my glasses from, they allow you to digitally try on 270 00:11:57,480 --> 00:11:59,840 Speaker 1: their glasses, Like you just upload a picture of yourself 271 00:12:00,200 --> 00:12:03,600 Speaker 1: and you can cycle through like twelve fifteen different styles 272 00:12:03,640 --> 00:12:05,720 Speaker 1: of glasses you found in the perfect pair. You found 273 00:12:05,720 --> 00:12:07,720 Speaker 1: the right pair for you, my friend, you did look amazing. 274 00:12:07,800 --> 00:12:10,960 Speaker 1: These are are not very fresh. So we've talked about 275 00:12:11,000 --> 00:12:13,720 Speaker 1: the shopping experience, let's talk about making customers happy. Always 276 00:12:13,760 --> 00:12:15,760 Speaker 1: important for a small business, exactly. Yeah, And so no 277 00:12:15,800 --> 00:12:18,000 Speaker 1: matter if you're a traditional brick and mortar or if 278 00:12:18,000 --> 00:12:22,040 Speaker 1: you're a professional service provider, oftentimes customers they're gonna have 279 00:12:22,120 --> 00:12:25,360 Speaker 1: questions and nothing connects better than if they are heard 280 00:12:25,440 --> 00:12:27,680 Speaker 1: and if they feel understood. So, like we talked about 281 00:12:27,679 --> 00:12:29,360 Speaker 1: this earlier, you can have the greatest product, but if 282 00:12:29,360 --> 00:12:32,360 Speaker 1: your customer services lacking or even non existence, or chances 283 00:12:32,400 --> 00:12:34,800 Speaker 1: of success are they're going to be limited. Nearly seventy 284 00:12:34,840 --> 00:12:37,240 Speaker 1: percent of customers will leave your store if they feel 285 00:12:37,440 --> 00:12:39,400 Speaker 1: that a business doesn't care. So it's up to you 286 00:12:39,440 --> 00:12:42,400 Speaker 1: to ensure that your customers are satisfied. We've all been there, right, 287 00:12:42,440 --> 00:12:44,120 Speaker 1: We've walked into a business and it's like, does the 288 00:12:44,160 --> 00:12:45,920 Speaker 1: owner care that I'm in here? Do they want to 289 00:12:45,960 --> 00:12:48,680 Speaker 1: show me the cool product they have in every big 290 00:12:48,679 --> 00:12:52,199 Speaker 1: box hardware store? Right? And so that's the advantage to 291 00:12:52,280 --> 00:12:55,160 Speaker 1: that small businesses have is is a smaller staff who 292 00:12:55,200 --> 00:12:58,920 Speaker 1: cares intent intently about the customer. Experience, and so there 293 00:12:58,960 --> 00:13:02,080 Speaker 1: are ways that they're doing things differently. So it's important 294 00:13:02,120 --> 00:13:04,240 Speaker 1: for a small business to answer the phones as well 295 00:13:04,320 --> 00:13:06,400 Speaker 1: as having that friendly staff, right. But other trends we're 296 00:13:06,440 --> 00:13:10,160 Speaker 1: starting to see in small business hiring is these businesses 297 00:13:10,240 --> 00:13:13,120 Speaker 1: hiring based more on emotional intelligence than just like you. 298 00:13:13,720 --> 00:13:17,000 Speaker 1: So you're you're getting people that are more in tune 299 00:13:17,040 --> 00:13:19,720 Speaker 1: with what the shopper is looking for. Uh, not just 300 00:13:19,840 --> 00:13:22,880 Speaker 1: somebody that's like a brainy act super smart, but somebody 301 00:13:22,880 --> 00:13:25,040 Speaker 1: that understands kind of what the shopper is looking for 302 00:13:25,080 --> 00:13:27,000 Speaker 1: in that moment. And that's kind of cool to see. 303 00:13:27,080 --> 00:13:29,480 Speaker 1: Anytime you have somebody that can read another human being 304 00:13:29,720 --> 00:13:33,640 Speaker 1: and like be human, it's always helpful, Right. So I 305 00:13:33,679 --> 00:13:35,400 Speaker 1: wanted to share a quick example with you of a 306 00:13:35,440 --> 00:13:38,520 Speaker 1: local car mechanic that I've used. So we're getting ready 307 00:13:38,520 --> 00:13:41,079 Speaker 1: to buy a used Honda. Obviously I wanted to make 308 00:13:41,120 --> 00:13:43,320 Speaker 1: sure that there are no issues with the car, right, Like, 309 00:13:43,440 --> 00:13:45,679 Speaker 1: that's what what you wanna do, But you definitely want 310 00:13:45,679 --> 00:13:48,600 Speaker 1: to get your used card checked out before you buy it, Yeah, exactly. Well, 311 00:13:48,600 --> 00:13:50,120 Speaker 1: here's the thing. There were a lot of issues with it, 312 00:13:50,280 --> 00:13:52,000 Speaker 1: and so naturally I had a ton of questions and 313 00:13:52,080 --> 00:13:54,439 Speaker 1: being who I am. I I had a lot of 314 00:13:54,520 --> 00:13:57,439 Speaker 1: questions that I wanted answered because that's just how I'm 315 00:13:57,480 --> 00:13:59,160 Speaker 1: able to understand things. Like when I can wrap my 316 00:13:59,240 --> 00:14:01,400 Speaker 1: brain around something thing and truly understand it, that gives 317 00:14:01,400 --> 00:14:03,440 Speaker 1: me a lot of confidence. And the staff there they 318 00:14:03,520 --> 00:14:06,040 Speaker 1: knew obviously that's all right, this guy's got a lot 319 00:14:06,080 --> 00:14:07,600 Speaker 1: of questions. And not only did they take the time 320 00:14:07,640 --> 00:14:09,439 Speaker 1: to answer all my questions, but they took me in 321 00:14:09,480 --> 00:14:11,080 Speaker 1: the back, you know, in the garage in the bay, 322 00:14:11,120 --> 00:14:12,920 Speaker 1: and they pointed out parts that we're gonna need to 323 00:14:12,920 --> 00:14:15,240 Speaker 1: be replaced. They helped me to understand that, like the 324 00:14:15,320 --> 00:14:17,080 Speaker 1: reason this is gonna cost so much money, it is 325 00:14:17,080 --> 00:14:19,240 Speaker 1: not because this tiny part costs a lot of money. 326 00:14:19,280 --> 00:14:22,560 Speaker 1: It's because the labor that's involved. So me understanding that 327 00:14:22,680 --> 00:14:26,760 Speaker 1: just went a long way in just basically I'm a 328 00:14:26,760 --> 00:14:29,240 Speaker 1: customer for life now with them, and it gave me 329 00:14:29,320 --> 00:14:32,920 Speaker 1: confidence in their business, but also in my vehicle. I 330 00:14:33,000 --> 00:14:35,480 Speaker 1: was able to make an informed decision based on the 331 00:14:35,480 --> 00:14:38,480 Speaker 1: knowledge that I was given and we're rocking that car today. 332 00:14:38,480 --> 00:14:40,520 Speaker 1: It's great. Yeah. I had a similar experience buying an 333 00:14:40,560 --> 00:14:43,680 Speaker 1: older model minivan, and it was this customer of this 334 00:14:44,320 --> 00:14:47,560 Speaker 1: of this small mechanic business and they had just they 335 00:14:47,560 --> 00:14:50,360 Speaker 1: had to go to California in a hurry for the 336 00:14:50,720 --> 00:14:53,000 Speaker 1: guy that owned the van his wife was having medical 337 00:14:53,000 --> 00:14:54,680 Speaker 1: issues and they just had to leave town. And the 338 00:14:54,680 --> 00:14:56,480 Speaker 1: mechanic was like, you know what, I don't normally do this, 339 00:14:56,560 --> 00:14:58,360 Speaker 1: but I will sell this car for you. And how 340 00:14:58,360 --> 00:14:59,760 Speaker 1: cool is that? Like he's been a customer for a 341 00:14:59,800 --> 00:15:01,320 Speaker 1: lot years, and the mechanic was like, I'll help you 342 00:15:01,320 --> 00:15:04,560 Speaker 1: figure this out. And I called and that's the kind 343 00:15:04,560 --> 00:15:06,400 Speaker 1: of car I was looking forward to. Actually worked out perfectly, 344 00:15:06,640 --> 00:15:08,800 Speaker 1: and he went through the litany of all the things 345 00:15:08,800 --> 00:15:10,200 Speaker 1: that he'd been doing to that car, like all the 346 00:15:10,440 --> 00:15:12,280 Speaker 1: repairs he had made over the years in the car 347 00:15:12,320 --> 00:15:14,120 Speaker 1: you want, and I was like, oh wow, he's been 348 00:15:14,160 --> 00:15:15,960 Speaker 1: taking care of this thing really really well. And he 349 00:15:15,960 --> 00:15:17,600 Speaker 1: took the time to tell me about it, which just 350 00:15:17,640 --> 00:15:19,560 Speaker 1: gave me confidence that I was making a good purchase. 351 00:15:19,560 --> 00:15:21,920 Speaker 1: And so that's something that like a small business has 352 00:15:21,920 --> 00:15:24,160 Speaker 1: in their corner that other people don't. I mean, that's 353 00:15:24,200 --> 00:15:26,400 Speaker 1: kind of this beautiful way that a small business can 354 00:15:26,440 --> 00:15:28,440 Speaker 1: relate to their customers. And sounds like we both had 355 00:15:28,520 --> 00:15:30,960 Speaker 1: good experience with mechanics lately, which now you don't I 356 00:15:31,000 --> 00:15:34,120 Speaker 1: hear that very often. That's so true. And you know, 357 00:15:34,280 --> 00:15:37,120 Speaker 1: we're talking about a physical location. And so it's hard 358 00:15:37,160 --> 00:15:39,080 Speaker 1: to top the impact that you can have by solving 359 00:15:39,080 --> 00:15:41,920 Speaker 1: a customer's problems in person. While it's hard to top that, 360 00:15:41,960 --> 00:15:45,280 Speaker 1: the far reaching implications of making a customer happy online 361 00:15:45,880 --> 00:15:49,760 Speaker 1: is like, honestly like it's far reaching, right, Answering questions 362 00:15:49,800 --> 00:15:52,600 Speaker 1: or critiques via Twitter, responding to online reviews, which, by 363 00:15:52,600 --> 00:15:56,880 Speaker 1: the way, influence of online purchases are influenced by online 364 00:15:56,880 --> 00:16:00,200 Speaker 1: reviews so important, or even providing helpful solutions via live 365 00:16:00,280 --> 00:16:03,000 Speaker 1: chats if you have that on your website, Facebook Messenger. 366 00:16:03,040 --> 00:16:05,240 Speaker 1: That's gotten huge of small businesses as well. These are 367 00:16:05,240 --> 00:16:08,160 Speaker 1: all forms of customer service that not only go beyond 368 00:16:08,200 --> 00:16:11,400 Speaker 1: your physical location, they spend time, right, Like the way 369 00:16:11,440 --> 00:16:14,280 Speaker 1: that a small business response can live online forever and 370 00:16:14,280 --> 00:16:17,320 Speaker 1: we'll shape how the customer reviews your business essentially forever. Yeah, 371 00:16:17,360 --> 00:16:20,240 Speaker 1: And and like you have to reach your customer where 372 00:16:20,240 --> 00:16:23,680 Speaker 1: they are. So if your customer wants help via Twitter 373 00:16:23,800 --> 00:16:27,000 Speaker 1: or Facebook Messenger or something and one eight hundred numbers, right, 374 00:16:27,040 --> 00:16:29,720 Speaker 1: I don't know, at least for the generation that's coming up, 375 00:16:29,840 --> 00:16:32,040 Speaker 1: they're not gonna call on number, they're gonna ask for 376 00:16:32,080 --> 00:16:35,800 Speaker 1: customer service via Facebook Messenger, and those online reviews are 377 00:16:35,960 --> 00:16:38,440 Speaker 1: crucial into how they perceive your business. A lot of 378 00:16:38,440 --> 00:16:40,760 Speaker 1: people are going to read those reviews and decide whether 379 00:16:40,800 --> 00:16:43,160 Speaker 1: they're even going to go into your business the first time. 380 00:16:43,440 --> 00:16:45,160 Speaker 1: They're gonna make a decision based on what they run 381 00:16:45,200 --> 00:16:47,440 Speaker 1: online before they've even set foot and gotten to know 382 00:16:47,520 --> 00:16:49,520 Speaker 1: you or your product. And so, man, it makes me 383 00:16:49,560 --> 00:16:52,760 Speaker 1: think about something like a B and B listing on 384 00:16:52,800 --> 00:16:54,880 Speaker 1: a site like trip Advisor, and if someone leaves a 385 00:16:54,880 --> 00:16:57,200 Speaker 1: bad review for that B and B, they're like, you 386 00:16:57,200 --> 00:16:58,960 Speaker 1: know what, I didn't have a great experience, that towels 387 00:16:59,000 --> 00:17:02,040 Speaker 1: weren't clean, whatever, Well, the B and B can do 388 00:17:02,240 --> 00:17:05,960 Speaker 1: such an amazing job just by responding to that person 389 00:17:06,240 --> 00:17:08,919 Speaker 1: and putting it out there for everyone else to see, apologizing, 390 00:17:08,960 --> 00:17:12,520 Speaker 1: showing some humility um and offering the customers something in 391 00:17:12,600 --> 00:17:14,920 Speaker 1: return I don't know about. Even when I see something 392 00:17:14,960 --> 00:17:16,520 Speaker 1: like that, I read something like that, it builds my 393 00:17:16,560 --> 00:17:19,399 Speaker 1: confidence that, you know what, if if I have an issue, 394 00:17:19,720 --> 00:17:22,240 Speaker 1: then that that business will actually take care of me. 395 00:17:22,480 --> 00:17:25,600 Speaker 1: And so those online reviews and responses are crucial to 396 00:17:25,720 --> 00:17:28,320 Speaker 1: how a small business operates. Yeah, absolutely, man. So for 397 00:17:28,359 --> 00:17:30,520 Speaker 1: you as a customer, like you said, this gives us 398 00:17:30,520 --> 00:17:33,440 Speaker 1: a tremendous amount of reassurance, right, we trust these small 399 00:17:33,480 --> 00:17:36,520 Speaker 1: businesses more. Plus, there's that information that's provided if someone 400 00:17:36,520 --> 00:17:40,320 Speaker 1: else had a specific question. And ultimately, when you know 401 00:17:40,359 --> 00:17:42,600 Speaker 1: you do have an issue and it has been resolved, well, like, 402 00:17:42,600 --> 00:17:44,439 Speaker 1: you're gonna be more likely to do business with that 403 00:17:44,480 --> 00:17:47,880 Speaker 1: company in future. Happy customers who get their issues resolved, 404 00:17:48,040 --> 00:17:50,800 Speaker 1: on average, they tell four to six people about their experience. 405 00:17:50,840 --> 00:17:52,960 Speaker 1: We're telling lots of people right now about that mechanic shop, 406 00:17:53,160 --> 00:17:55,240 Speaker 1: so exactly. And that's, by the way, that's from the 407 00:17:55,240 --> 00:17:58,520 Speaker 1: White House Office of Consumer Affairs. Nice little stats. So 408 00:17:58,560 --> 00:18:01,360 Speaker 1: we're gonna cover a few more ways technology can influence 409 00:18:01,400 --> 00:18:04,560 Speaker 1: the impact that small businesses have in their communities. First, 410 00:18:04,600 --> 00:18:16,000 Speaker 1: we're gonna take a quick break. All right, Matt, we're back. 411 00:18:16,040 --> 00:18:19,119 Speaker 1: We're talking about small businesses, and we're talking about the 412 00:18:19,200 --> 00:18:22,240 Speaker 1: ability for small businesses where we live to have a 413 00:18:22,320 --> 00:18:25,800 Speaker 1: big impact in their community and how the role of tech, 414 00:18:26,160 --> 00:18:30,000 Speaker 1: how that's evolving in how small businesses reach their consumers, 415 00:18:30,200 --> 00:18:32,240 Speaker 1: please their customers and stuff like that. And I think 416 00:18:32,480 --> 00:18:34,119 Speaker 1: one thing that we haven't talked about yet that that 417 00:18:34,440 --> 00:18:36,880 Speaker 1: really needs to be mentioned is the role of education 418 00:18:36,920 --> 00:18:40,600 Speaker 1: and entertainment. That's such a huge role that small businesses 419 00:18:40,600 --> 00:18:43,720 Speaker 1: can play. Avoid that they can fill that they're bigger 420 00:18:43,760 --> 00:18:45,640 Speaker 1: counterparts just aren't going to be able to handle, right, 421 00:18:45,680 --> 00:18:50,120 Speaker 1: So small businesses, you can't just provide products these days, 422 00:18:50,640 --> 00:18:52,679 Speaker 1: whatever which it is you happen to be selling, like, 423 00:18:52,720 --> 00:18:56,560 Speaker 1: there's this bigger need that your customer has, and so 424 00:18:56,800 --> 00:18:59,560 Speaker 1: customers want more than just the transaction. What they want 425 00:19:00,000 --> 00:19:02,720 Speaker 1: they want to feel connected to that small business. So 426 00:19:02,840 --> 00:19:05,639 Speaker 1: a great way to accomplish this is by providing expertise. 427 00:19:05,960 --> 00:19:09,159 Speaker 1: When customers can be educated, they receive a greater value 428 00:19:09,200 --> 00:19:11,240 Speaker 1: than just a product that they're buying, because oftentimes you 429 00:19:11,280 --> 00:19:14,399 Speaker 1: can buy that product anywhere. But what you need is 430 00:19:14,440 --> 00:19:16,920 Speaker 1: you need to know how from the person that runs 431 00:19:16,920 --> 00:19:19,440 Speaker 1: the business to help you make a wise and informed decision. 432 00:19:19,600 --> 00:19:21,880 Speaker 1: Totally man. Yeah, So, for example, if you're a physical store, 433 00:19:21,920 --> 00:19:24,080 Speaker 1: having an expert there in a store to guide and 434 00:19:24,119 --> 00:19:26,919 Speaker 1: direct customers, that can go a long way and creating 435 00:19:26,920 --> 00:19:29,720 Speaker 1: a bond with a customer. Going above and beyond that 436 00:19:29,880 --> 00:19:31,840 Speaker 1: is having like workshops and classes where folks in the 437 00:19:31,880 --> 00:19:34,800 Speaker 1: community they can sign up and learn something new that 438 00:19:35,160 --> 00:19:37,320 Speaker 1: may or may not be related to what you're selling, 439 00:19:37,320 --> 00:19:38,679 Speaker 1: by the way, Like it doesn't have to be like 440 00:19:38,720 --> 00:19:40,640 Speaker 1: something that's still on the nose where it's just like, oh, 441 00:19:40,680 --> 00:19:42,639 Speaker 1: this is obviously this is gonna be something that you offer. 442 00:19:42,800 --> 00:19:44,959 Speaker 1: It could be something like loosely related to that I'm 443 00:19:45,000 --> 00:19:47,040 Speaker 1: thinking of, Like this brother Motto is a is a 444 00:19:47,040 --> 00:19:49,160 Speaker 1: place there in Atlanta and they've got a run club. 445 00:19:49,240 --> 00:19:51,960 Speaker 1: Like this is a motorcycle d I ycycle repair shop 446 00:19:52,000 --> 00:19:53,960 Speaker 1: where you're supposed to go and repair your own motorcycle. 447 00:19:53,960 --> 00:19:55,399 Speaker 1: But they got this run club too, and you're get 448 00:19:55,440 --> 00:19:58,240 Speaker 1: awesome coffee there and those things fit but they do. Yeah, Jared, 449 00:19:58,280 --> 00:20:00,560 Speaker 1: he's the owner. He's really into any of these days, 450 00:20:00,560 --> 00:20:02,040 Speaker 1: and so they just started to run clubs and something 451 00:20:02,080 --> 00:20:04,600 Speaker 1: like that is I mean, our folks learning something like 452 00:20:04,640 --> 00:20:06,199 Speaker 1: that really, but it's a lot of fun and it 453 00:20:06,240 --> 00:20:09,120 Speaker 1: brings people together. Yeah. Well, another example, there's this new 454 00:20:09,200 --> 00:20:13,120 Speaker 1: local use bookstore where we live. It's called Bookish and 455 00:20:13,200 --> 00:20:15,560 Speaker 1: it's brand new. I met the owner. She was super 456 00:20:15,600 --> 00:20:19,160 Speaker 1: sweet and she's doing all these different things to kind 457 00:20:19,200 --> 00:20:22,320 Speaker 1: of get people to come into the space. And you 458 00:20:22,640 --> 00:20:26,439 Speaker 1: might think, like bookstores, they they feel old school, right, 459 00:20:26,520 --> 00:20:28,880 Speaker 1: you can get books anywhere. Now there's even little free 460 00:20:28,880 --> 00:20:30,480 Speaker 1: libraries in the neighborhood where used to go pick a 461 00:20:30,480 --> 00:20:32,119 Speaker 1: book out of that little free library. It's the best thing. 462 00:20:32,119 --> 00:20:34,000 Speaker 1: I love it. But you know, if you want to 463 00:20:34,080 --> 00:20:36,439 Speaker 1: use book then this is a great place to go. 464 00:20:36,760 --> 00:20:38,600 Speaker 1: But how she getting the word out, Well, she's doing 465 00:20:38,640 --> 00:20:41,320 Speaker 1: all these different things. She's got like an online calendar 466 00:20:41,520 --> 00:20:43,800 Speaker 1: of events, which is helping. Basically it's like this this 467 00:20:43,920 --> 00:20:46,800 Speaker 1: digital highlighter for folks to know about what's happening. But 468 00:20:46,840 --> 00:20:50,720 Speaker 1: then also too, she's even she's doing reading groups for 469 00:20:50,720 --> 00:20:53,520 Speaker 1: for kids and for adults. And then she's also hosting 470 00:20:53,600 --> 00:20:56,240 Speaker 1: like podcast meet up so maybe everybody listens to a 471 00:20:56,240 --> 00:20:58,560 Speaker 1: podcast or a podcaster comes in there and talks about 472 00:20:58,640 --> 00:21:01,520 Speaker 1: kind of what they're doing the awesome discussion about it. 473 00:21:01,560 --> 00:21:04,399 Speaker 1: So it doesn't necessarily fit like, oh, a bookstore, it 474 00:21:04,400 --> 00:21:06,359 Speaker 1: makes sense that they're going to do some podcast related 475 00:21:06,359 --> 00:21:09,200 Speaker 1: stuff that that seems a little bit odd, but for her, 476 00:21:09,320 --> 00:21:12,040 Speaker 1: it's really helped her gain some traction in the neighborhood 477 00:21:12,080 --> 00:21:13,760 Speaker 1: and to let people know what she's doing and to 478 00:21:13,880 --> 00:21:16,880 Speaker 1: kind of also garner some excitement about it. Totally. Man, Yeah, 479 00:21:16,920 --> 00:21:19,439 Speaker 1: So hosting events like whether they're fun or educational. It's 480 00:21:19,440 --> 00:21:21,879 Speaker 1: great for small businesses that have a physical presence, but 481 00:21:21,920 --> 00:21:25,760 Speaker 1: whether you have a space or if you're completely online. Like, essentially, 482 00:21:25,800 --> 00:21:28,119 Speaker 1: what we're talking about here is content creation right and 483 00:21:28,200 --> 00:21:30,359 Speaker 1: today's digital age, it's easier than ever to create and 484 00:21:30,400 --> 00:21:34,600 Speaker 1: published content using different mediums like a blog, newsletter, YouTube, videos, 485 00:21:34,640 --> 00:21:37,920 Speaker 1: like even informational content via social media. I've talked to 486 00:21:37,960 --> 00:21:40,040 Speaker 1: you before about my wife Kate, how she's really getting 487 00:21:40,040 --> 00:21:42,840 Speaker 1: into plants. Like that's just loves plants, dude. She's like 488 00:21:42,880 --> 00:21:45,720 Speaker 1: plant lady all the way, and and it's awesome. It 489 00:21:45,720 --> 00:21:47,760 Speaker 1: makes our house beautiful. I think we have fresher air 490 00:21:47,840 --> 00:21:51,000 Speaker 1: because of the plants. But she follows a specific nursery 491 00:21:51,119 --> 00:21:53,600 Speaker 1: on Instagram. Uh, not because she buys their plants, but 492 00:21:53,600 --> 00:21:57,040 Speaker 1: because they offer amazing tips via their Instagram stories, Like 493 00:21:57,040 --> 00:21:59,840 Speaker 1: they tell you how to propagate a plant based on 494 00:22:00,080 --> 00:22:02,240 Speaker 1: know just from like one leaf or like a stem 495 00:22:02,280 --> 00:22:05,600 Speaker 1: of another plant. At first glance, it almost seems counterintuitive 496 00:22:05,600 --> 00:22:07,639 Speaker 1: because it's like, wait a minute, this is a nursery 497 00:22:07,800 --> 00:22:09,960 Speaker 1: and they are selling new plants. Why would they teach 498 00:22:09,960 --> 00:22:13,600 Speaker 1: people how to create new plants? Yeah, but but like 499 00:22:13,640 --> 00:22:15,359 Speaker 1: that's just the business they're in like they're in it 500 00:22:15,480 --> 00:22:17,840 Speaker 1: to help like the entire industry a little bit there, 501 00:22:18,160 --> 00:22:20,760 Speaker 1: and now she knows that, like she has confidence in 502 00:22:20,760 --> 00:22:24,000 Speaker 1: the specific company as an authority, as somebody who is 503 00:22:24,040 --> 00:22:26,480 Speaker 1: doing something for the community of plant lovers out there. 504 00:22:26,680 --> 00:22:28,560 Speaker 1: I guess what, like when when the time does come 505 00:22:28,600 --> 00:22:31,720 Speaker 1: for her to maybe purchase a cooler like exotic plant 506 00:22:31,800 --> 00:22:34,360 Speaker 1: or something like that, she's probably gonna go there re landscape, 507 00:22:34,400 --> 00:22:37,000 Speaker 1: the front yard, She's gonna go there, right exactly. I mean, yeah, 508 00:22:37,000 --> 00:22:38,720 Speaker 1: And that's that's the kind of thing I think we're 509 00:22:38,720 --> 00:22:41,400 Speaker 1: talking about. That's so huge. It is that those educational 510 00:22:41,440 --> 00:22:44,240 Speaker 1: opportunities and the best way to educate people so often 511 00:22:44,280 --> 00:22:47,119 Speaker 1: now is through digital medium. Whether it's a small business 512 00:22:47,200 --> 00:22:50,679 Speaker 1: starting their own podcast, or educational tips on Instagram or 513 00:22:50,720 --> 00:22:53,320 Speaker 1: blog posts on their website. They're all these different ways 514 00:22:53,600 --> 00:22:57,480 Speaker 1: that they can basically share their knowledge and then you 515 00:22:57,520 --> 00:23:00,200 Speaker 1: feel like they've got your best interested heart. And that's 516 00:23:00,240 --> 00:23:04,199 Speaker 1: kind of what's building this beautiful symbiotic relationship between business 517 00:23:04,200 --> 00:23:07,000 Speaker 1: and customer, that small business and customer in particular. So 518 00:23:07,400 --> 00:23:10,200 Speaker 1: as that personal connection grows, so does your digital connection. 519 00:23:10,480 --> 00:23:13,359 Speaker 1: You're so much more likely to follow them online. And 520 00:23:13,400 --> 00:23:16,080 Speaker 1: that leads to this just beautiful relationship that we're talking 521 00:23:16,080 --> 00:23:17,880 Speaker 1: about that it makes you want to shop there more. 522 00:23:17,920 --> 00:23:20,320 Speaker 1: It makes you just more engaged with what that business 523 00:23:20,359 --> 00:23:22,760 Speaker 1: is doing in general. That's right. So all right, we 524 00:23:22,800 --> 00:23:25,920 Speaker 1: talked about, you know, small businesses as content creators. Let's 525 00:23:25,960 --> 00:23:29,560 Speaker 1: talk about now how businesses can joint forces with other 526 00:23:29,560 --> 00:23:32,240 Speaker 1: small businesses, right, uh, and other organizations to have a 527 00:23:32,320 --> 00:23:36,040 Speaker 1: larger impact. As small businesses collaborate, they're able to extend 528 00:23:36,040 --> 00:23:38,359 Speaker 1: the reach and to create more of a concrete presence 529 00:23:38,359 --> 00:23:42,840 Speaker 1: in their community and within their industries. It's so true. Collaboration. Sorry, 530 00:23:42,840 --> 00:23:44,720 Speaker 1: I was taking a sip of be there. It's so true. 531 00:23:44,760 --> 00:23:48,480 Speaker 1: Collaboration is so important for small businesses as they want 532 00:23:48,520 --> 00:23:50,680 Speaker 1: to reach a new customer, as they want to kind 533 00:23:50,680 --> 00:23:53,520 Speaker 1: of grow their business and show other people what they're doing. 534 00:23:53,600 --> 00:23:55,600 Speaker 1: Collaboration is just this cool way of doing it. So 535 00:23:56,000 --> 00:23:59,160 Speaker 1: one way that that you can do that is by 536 00:23:59,440 --> 00:24:03,560 Speaker 1: supporting local events if you're if you're a small business, Matt. Recently, 537 00:24:03,560 --> 00:24:07,520 Speaker 1: I found a new appliance repair guy at our local 538 00:24:07,920 --> 00:24:10,639 Speaker 1: neighborhood festival, the East Atlanta Strut Festival, and he had 539 00:24:10,640 --> 00:24:12,640 Speaker 1: a booth set up and he was like telling me 540 00:24:12,720 --> 00:24:15,239 Speaker 1: about how I've got a few rental homes and so 541 00:24:15,520 --> 00:24:17,359 Speaker 1: for me, an appliance repair guy, like, I want that 542 00:24:17,400 --> 00:24:19,159 Speaker 1: car and I want that knowledge in my head that 543 00:24:19,400 --> 00:24:22,600 Speaker 1: he's fixing appliances, like right there, sadly no, but no, 544 00:24:22,800 --> 00:24:25,760 Speaker 1: but I just bring your fridge over all right. I 545 00:24:25,800 --> 00:24:28,320 Speaker 1: literally used him the following week and it was like, Okay, well, 546 00:24:28,320 --> 00:24:31,480 Speaker 1: he's a neighborhood guy. He's involved in what's happening here 547 00:24:31,480 --> 00:24:33,640 Speaker 1: where I live. I'm not calling him. He doesn't live 548 00:24:33,640 --> 00:24:38,240 Speaker 1: forty miles away. He literally lives here and he's invested here. 549 00:24:38,480 --> 00:24:40,120 Speaker 1: And because of that, it made me want to use 550 00:24:40,200 --> 00:24:42,080 Speaker 1: him all the more. And I think that's the kind 551 00:24:42,080 --> 00:24:44,920 Speaker 1: of thing. Like another one example, one of our favorite 552 00:24:44,920 --> 00:24:48,679 Speaker 1: local realtors. She sponsors like everything in our kids school 553 00:24:48,880 --> 00:24:51,240 Speaker 1: and so when she does that, I'm like, it makes 554 00:24:51,280 --> 00:24:53,160 Speaker 1: everybody want to use her when they're buying or selling 555 00:24:53,160 --> 00:24:56,160 Speaker 1: a house. She's just become this neighborhood pillar. And that's 556 00:24:56,240 --> 00:24:59,000 Speaker 1: what a small small business can become. It can become 557 00:24:59,000 --> 00:25:01,240 Speaker 1: like a pillar of the commune as opposed to just 558 00:25:01,320 --> 00:25:04,560 Speaker 1: kind of being there. It becomes so much more if 559 00:25:04,560 --> 00:25:08,680 Speaker 1: you're able to collaborate with the schools and these other 560 00:25:08,800 --> 00:25:12,320 Speaker 1: other small businesses or neighborhood organizations. I mean, what we're 561 00:25:12,359 --> 00:25:14,920 Speaker 1: talking about at the core of all this is relationship, right, 562 00:25:14,920 --> 00:25:17,320 Speaker 1: Like it's it's more than just that transaction. It's more 563 00:25:17,359 --> 00:25:20,280 Speaker 1: than just a good being provided. It truly is about relationship. 564 00:25:20,800 --> 00:25:22,679 Speaker 1: Let's talk to about pop up shops. I don't know 565 00:25:22,680 --> 00:25:25,920 Speaker 1: if you've ever been to a pop up shop or before. 566 00:25:27,040 --> 00:25:29,159 Speaker 1: There's a pop up right up there, so like a 567 00:25:29,200 --> 00:25:31,760 Speaker 1: short term event in a new location or space. Obviously, 568 00:25:31,760 --> 00:25:34,280 Speaker 1: it gives a business the opportunity to let new folks 569 00:25:34,320 --> 00:25:36,639 Speaker 1: know about what they're doing right, and oftentimes it's a 570 00:25:36,640 --> 00:25:40,080 Speaker 1: win win for both businesses involves as they partner up 571 00:25:40,080 --> 00:25:42,800 Speaker 1: to bring something cool to the community. I'm thinking about, man, 572 00:25:42,920 --> 00:25:45,119 Speaker 1: just at one of our local restaurants, they had a 573 00:25:45,160 --> 00:25:47,920 Speaker 1: pop up shop with a bunch of independent artists and 574 00:25:47,920 --> 00:25:49,439 Speaker 1: I don't know, with a lightning of the restaurant, like 575 00:25:49,440 --> 00:25:51,800 Speaker 1: it felt like a like a holiday market w you 576 00:25:51,840 --> 00:25:53,720 Speaker 1: like in Europe or something like that. It was awesome 577 00:25:54,080 --> 00:25:56,040 Speaker 1: And sometimes it can be tough to find those independent 578 00:25:56,040 --> 00:25:58,439 Speaker 1: makers like that, so when you have them all together, man, 579 00:25:58,480 --> 00:26:00,720 Speaker 1: it was just a fantastic way to just see what's 580 00:26:00,720 --> 00:26:02,639 Speaker 1: out there. Well, you know, we like beer, so we 581 00:26:02,680 --> 00:26:05,119 Speaker 1: have to bring this up. A lot of breweries collaborate 582 00:26:05,200 --> 00:26:07,399 Speaker 1: together to make even better beers than they could on 583 00:26:07,440 --> 00:26:09,800 Speaker 1: their own right. And the cool thing about that is 584 00:26:09,840 --> 00:26:12,960 Speaker 1: it helps it helps super beer nerds like us to 585 00:26:13,000 --> 00:26:15,200 Speaker 1: find out about breweries that we've never heard of before. 586 00:26:15,600 --> 00:26:17,960 Speaker 1: Um So, like, yeah, if a local brewery close to 587 00:26:18,080 --> 00:26:20,880 Speaker 1: us partners and brewis a beer with a brewery down 588 00:26:20,880 --> 00:26:23,400 Speaker 1: the street in Nashville or something like that, that didn't 589 00:26:23,440 --> 00:26:25,080 Speaker 1: register my brain. Next time I go to Nashville, I 590 00:26:25,119 --> 00:26:26,159 Speaker 1: want to pop in there and I want to have 591 00:26:26,200 --> 00:26:28,600 Speaker 1: some of their beers. So it's that kind of cool 592 00:26:28,640 --> 00:26:32,040 Speaker 1: thing that had to had a reference beer that collaborating 593 00:26:32,160 --> 00:26:34,000 Speaker 1: making a great beer is just such a cool way 594 00:26:34,040 --> 00:26:36,320 Speaker 1: to you know, that's just one way that businesses do. 595 00:26:36,359 --> 00:26:38,800 Speaker 1: They could make a product together, or they could have 596 00:26:38,880 --> 00:26:41,520 Speaker 1: like a pop up restaurant. There's so many ways to collaborate, 597 00:26:41,880 --> 00:26:45,240 Speaker 1: but I think the collaboration beer is my favorite one. Yeah. 598 00:26:45,320 --> 00:26:48,000 Speaker 1: And so if you're primarily an online business, you still 599 00:26:48,040 --> 00:26:50,720 Speaker 1: want to make sure you're supporting local events like schools, 600 00:26:50,760 --> 00:26:53,560 Speaker 1: sponsorship opportunities, things like that, but you also want to 601 00:26:53,560 --> 00:26:56,280 Speaker 1: make sure that you're looking beyond your local community. As 602 00:26:56,280 --> 00:26:58,640 Speaker 1: an expert, you want to look to contribute your knowledge 603 00:26:58,640 --> 00:27:01,680 Speaker 1: to other digital out It's where you can provide insight 604 00:27:01,800 --> 00:27:05,080 Speaker 1: for that specific partner, but also for your industry as 605 00:27:05,119 --> 00:27:06,800 Speaker 1: a whole. Right, Like it kind of goes back to 606 00:27:06,760 --> 00:27:09,280 Speaker 1: the saying where you know, like a rising tide lists 607 00:27:09,280 --> 00:27:11,520 Speaker 1: all boats and essentially that's what you're doing when you're 608 00:27:11,520 --> 00:27:15,520 Speaker 1: participating in your your industry as a whole, not just 609 00:27:15,920 --> 00:27:19,000 Speaker 1: you know, with your specific community. Yeah, you told me 610 00:27:19,040 --> 00:27:22,640 Speaker 1: about this Beta Brand podcasting thing that they're doing. Tell 611 00:27:22,640 --> 00:27:24,680 Speaker 1: me about that. Yeah, so Beta Brand it's a retailer 612 00:27:24,720 --> 00:27:27,520 Speaker 1: out in San Francisco, Like they're they're a clothing retailer, right, 613 00:27:27,520 --> 00:27:30,240 Speaker 1: and so they have a physical space, but they they've 614 00:27:30,280 --> 00:27:33,040 Speaker 1: been doing this thing called a podcast theater, which is amazing. 615 00:27:33,440 --> 00:27:37,040 Speaker 1: They invite hosts to come and record live. They record 616 00:27:37,040 --> 00:27:41,119 Speaker 1: an episode, and what happens is that those podcasts like 617 00:27:41,160 --> 00:27:43,240 Speaker 1: they invite their listeners, the listeners show up, they get 618 00:27:43,280 --> 00:27:46,359 Speaker 1: to experience the space there in that specific store. So 619 00:27:46,400 --> 00:27:49,919 Speaker 1: that's cool. But then obviously, like the customers of that store, 620 00:27:50,040 --> 00:27:51,680 Speaker 1: they are exposed to something new as well. They get 621 00:27:51,680 --> 00:27:53,639 Speaker 1: to discover a new podcast that they've never heard of 622 00:27:53,680 --> 00:27:56,480 Speaker 1: before so Beta brand. Obviously they've been working to get 623 00:27:56,560 --> 00:27:59,600 Speaker 1: potential customers eyes on their goods, but now they're using 624 00:27:59,600 --> 00:28:02,040 Speaker 1: this new me to get into the ears of their 625 00:28:02,040 --> 00:28:05,400 Speaker 1: potential customers, and I think that's just amazing. Yeah. I mean, ultimately, 626 00:28:05,440 --> 00:28:08,800 Speaker 1: when your favorite brands, your favorite small businesses are doing 627 00:28:08,840 --> 00:28:12,639 Speaker 1: something collaboratively, they can make something cooler than they could 628 00:28:12,840 --> 00:28:15,639 Speaker 1: on their own. Sometimes, you know, and some oftentimes like 629 00:28:15,680 --> 00:28:18,720 Speaker 1: what the small business is doing, just the primary line 630 00:28:18,720 --> 00:28:21,160 Speaker 1: of what they're creating or the primary way of which 631 00:28:21,160 --> 00:28:24,000 Speaker 1: they're reaching their customer is pretty awesome in and of itself. 632 00:28:24,240 --> 00:28:26,120 Speaker 1: But if you can think outside the box and find 633 00:28:26,119 --> 00:28:30,080 Speaker 1: ways to collaborate it honestly, what it does for customers, 634 00:28:30,119 --> 00:28:32,480 Speaker 1: I think it just attracts them to that business more. 635 00:28:32,560 --> 00:28:36,080 Speaker 1: I love seeing a couple different small businesses like do 636 00:28:36,240 --> 00:28:39,200 Speaker 1: something together and it feels like they're doing something bigger 637 00:28:39,200 --> 00:28:41,560 Speaker 1: than what they could do on their own, right, Yeah, Yeah, 638 00:28:41,600 --> 00:28:43,640 Speaker 1: I want to see a collaboration in Atlanta where it's 639 00:28:43,680 --> 00:28:46,160 Speaker 1: like a coffee shop and a bike shop, because like 640 00:28:46,200 --> 00:28:48,160 Speaker 1: those are things we love, Yeah, and I think there's 641 00:28:48,200 --> 00:28:50,080 Speaker 1: one of those that exist. But like, also I want 642 00:28:50,080 --> 00:28:52,800 Speaker 1: something with like kid focused stuff like We've got a 643 00:28:52,800 --> 00:28:56,760 Speaker 1: lot of kids and they're always with me, especially on 644 00:28:56,800 --> 00:28:59,000 Speaker 1: the bike. Would that be cool if there's like coffee 645 00:28:59,080 --> 00:29:00,520 Speaker 1: you can get your your bike worked on there. But 646 00:29:00,520 --> 00:29:02,760 Speaker 1: there's also like learning spots like where where kids can 647 00:29:02,920 --> 00:29:04,600 Speaker 1: learn a lesson and we can, i don't know, learn 648 00:29:04,640 --> 00:29:07,400 Speaker 1: something new together. Maybe a playground, mix it up, mix 649 00:29:07,440 --> 00:29:09,400 Speaker 1: it up and go do something unique and different. I 650 00:29:09,440 --> 00:29:11,520 Speaker 1: love that too. Yeah. Well, here's the thing, man, The 651 00:29:11,520 --> 00:29:14,000 Speaker 1: exciting thing about small businesses is that they are most 652 00:29:14,040 --> 00:29:17,040 Speaker 1: likely to benefit from new technology. Right the different platforms, 653 00:29:17,040 --> 00:29:19,000 Speaker 1: the media, the different apps that are out there that 654 00:29:19,000 --> 00:29:21,920 Speaker 1: we're learning about on an almost daily basis. There's so 655 00:29:22,000 --> 00:29:25,719 Speaker 1: much new technology. Small businesses can often pivot more easily 656 00:29:25,760 --> 00:29:28,720 Speaker 1: to incorporate these things into how they operate their nimble 657 00:29:29,120 --> 00:29:31,520 Speaker 1: and it doesn't take moving a mountain to try something new. 658 00:29:31,640 --> 00:29:34,400 Speaker 1: That's just an amazing benefit that small businesses have. Yeah. 659 00:29:34,440 --> 00:29:37,600 Speaker 1: I think really ultimately, the way that small businesses are 660 00:29:37,640 --> 00:29:40,880 Speaker 1: using technology, so much of it is to minimize the 661 00:29:41,120 --> 00:29:44,480 Speaker 1: annoying and frustrating day to day tasks, which is so cool. 662 00:29:44,480 --> 00:29:47,160 Speaker 1: So it's not like technology is this big frightening thing. 663 00:29:47,200 --> 00:29:49,640 Speaker 1: It's actually helping you streamline and be able to focus 664 00:29:49,720 --> 00:29:52,959 Speaker 1: more on the customer, focus more on the product, focus 665 00:29:53,000 --> 00:29:55,720 Speaker 1: more on your end goals as opposed to all those 666 00:29:55,800 --> 00:29:58,120 Speaker 1: little nitty gritty things that need to be done right. 667 00:29:58,480 --> 00:30:01,160 Speaker 1: So yeah, I think I would say to small businesses 668 00:30:01,160 --> 00:30:05,840 Speaker 1: out there, don't let the doom and gloom naysayers about 669 00:30:05,840 --> 00:30:08,440 Speaker 1: the future of tech and what it's doing to our economy, 670 00:30:08,440 --> 00:30:10,400 Speaker 1: what it's doing to our country. Don't let them get 671 00:30:10,400 --> 00:30:13,840 Speaker 1: you down. Because if you have a belief in yourself 672 00:30:13,880 --> 00:30:15,480 Speaker 1: and in what you want to create, in the customer 673 00:30:15,520 --> 00:30:17,480 Speaker 1: you want to reach, then you need to do it. 674 00:30:17,560 --> 00:30:19,520 Speaker 1: You need to start, You need to create your small businesses. 675 00:30:19,560 --> 00:30:22,440 Speaker 1: Because technology is the stuff that's here today, that's happening 676 00:30:22,560 --> 00:30:25,400 Speaker 1: right now is actually helping small businesses. It's a boon 677 00:30:25,520 --> 00:30:27,920 Speaker 1: to small businesses, and I just see more and more 678 00:30:27,920 --> 00:30:30,120 Speaker 1: of that going forward. I think, you know, there there 679 00:30:30,280 --> 00:30:32,840 Speaker 1: is a lot of like well, so some sectors of 680 00:30:32,840 --> 00:30:35,720 Speaker 1: our economy are having tough times because of technological advancement, 681 00:30:35,800 --> 00:30:37,800 Speaker 1: but I think a ton of small businesses are actually 682 00:30:38,000 --> 00:30:41,520 Speaker 1: benefiting from the ways that technology is impacting their small 683 00:30:41,520 --> 00:30:44,040 Speaker 1: business and I love seeing that. I'm with you, dude. 684 00:30:44,040 --> 00:30:45,960 Speaker 1: All right, let's take it back to the beer we 685 00:30:46,000 --> 00:30:49,320 Speaker 1: had on this episode Double Purple Chroma, which is by 686 00:30:49,440 --> 00:30:53,000 Speaker 1: a local small business yeah other half growing just across 687 00:30:53,040 --> 00:30:56,240 Speaker 1: the river in Brooklyn. So good. We went there last night, 688 00:30:56,440 --> 00:30:59,000 Speaker 1: had some great beers and this beer. Matt was like, 689 00:30:59,040 --> 00:31:00,640 Speaker 1: they're making some of the best c I p s 690 00:31:00,920 --> 00:31:03,400 Speaker 1: in the country up here in New York and that 691 00:31:03,520 --> 00:31:06,040 Speaker 1: I mean, this one doesn't disappoint. It's a true to 692 00:31:06,160 --> 00:31:08,120 Speaker 1: light it is. So I'll just go ahead and share 693 00:31:08,160 --> 00:31:11,320 Speaker 1: my thoughts since you were taking a sip currently. But man, 694 00:31:11,320 --> 00:31:13,320 Speaker 1: this beer for me, this is uh, it's got a 695 00:31:13,320 --> 00:31:14,840 Speaker 1: little bit of haze going on, right, So it's not 696 00:31:14,880 --> 00:31:16,800 Speaker 1: like a Crystal Clear kind of old school I P A. 697 00:31:16,840 --> 00:31:18,440 Speaker 1: It's it's one of these newer I pas that have 698 00:31:18,560 --> 00:31:21,200 Speaker 1: a lot of flavor, a little bit more mouth feel. 699 00:31:21,240 --> 00:31:22,800 Speaker 1: It kind of coach your coach your mouth as you 700 00:31:22,840 --> 00:31:24,760 Speaker 1: drink it. But it's smooth and sweet, but at the 701 00:31:24,800 --> 00:31:26,600 Speaker 1: same time it kind of had some of that hoppy bite. 702 00:31:26,720 --> 00:31:28,720 Speaker 1: This is a double it's a little bit larger of 703 00:31:28,800 --> 00:31:32,480 Speaker 1: the beer, so it's kind of made for sipping. Uh, 704 00:31:32,840 --> 00:31:34,720 Speaker 1: we still have some of our glasses left. We didn't 705 00:31:34,760 --> 00:31:37,040 Speaker 1: go too crazy. Yeah, but what about you, man, do 706 00:31:37,080 --> 00:31:38,680 Speaker 1: you dig this one? Yeah, it was. It was. It 707 00:31:38,720 --> 00:31:41,040 Speaker 1: was nice and sweet, well, like a ton of hot punch, 708 00:31:41,080 --> 00:31:42,600 Speaker 1: and that's what other Half is known for. They must 709 00:31:42,680 --> 00:31:44,760 Speaker 1: use like three times the hops of most breweries, so 710 00:31:44,960 --> 00:31:47,560 Speaker 1: it's like kind of that pungent hop aroma, just like 711 00:31:47,680 --> 00:31:49,880 Speaker 1: beautifully crafted. Yeah. I love this beer and I love 712 00:31:49,880 --> 00:31:51,200 Speaker 1: what they're doing. Yeah, But at the same time, I 713 00:31:51,240 --> 00:31:52,800 Speaker 1: feel like for folks that have had i pas in 714 00:31:52,840 --> 00:31:56,000 Speaker 1: the past, like this whole new family, this whole new 715 00:31:56,000 --> 00:31:58,360 Speaker 1: branch of i pas that are coming out are totally 716 00:31:58,360 --> 00:32:02,800 Speaker 1: different than the bitter Resonee piney you know, bitter West 717 00:32:02,800 --> 00:32:04,880 Speaker 1: Coast i p a s. This is definitely a new 718 00:32:04,960 --> 00:32:07,240 Speaker 1: England style I p A where it's just super drinkable. 719 00:32:07,280 --> 00:32:10,800 Speaker 1: It's not your grandpa's ip as what we'd say. I think, Yeah, there, 720 00:32:10,840 --> 00:32:13,520 Speaker 1: there's so like I started drinking I pas when they 721 00:32:13,560 --> 00:32:15,840 Speaker 1: were super bitter, and I just so much. I appreciate 722 00:32:15,880 --> 00:32:17,440 Speaker 1: this style so much more than that, just like the 723 00:32:17,520 --> 00:32:20,040 Speaker 1: heavily bitter stuff. You know, if you like orange juice, 724 00:32:20,080 --> 00:32:22,240 Speaker 1: you might like this beer exactly. Don't tell that to 725 00:32:22,240 --> 00:32:24,160 Speaker 1: the kids, though. It must be twenty one to drink. 726 00:32:24,280 --> 00:32:26,880 Speaker 1: So all right, this is fun, dude, Like blad we 727 00:32:26,920 --> 00:32:29,320 Speaker 1: got to create the show here at you know, the 728 00:32:29,800 --> 00:32:32,200 Speaker 1: Big Future of Shopping Small event. Yeah, this was a 729 00:32:32,240 --> 00:32:34,240 Speaker 1: blast and blast to see everything here. But thank you 730 00:32:34,240 --> 00:32:36,480 Speaker 1: guys all for coming out and checking out the podcast. 731 00:32:36,480 --> 00:32:39,720 Speaker 1: We appreciate it. And Matt until next time. You should 732 00:32:39,720 --> 00:32:43,680 Speaker 1: we do the whole outro? No, let's not, okay, we can, Okay, 733 00:32:43,920 --> 00:32:46,080 Speaker 1: if people want to find out more about what we do, 734 00:32:46,280 --> 00:32:48,320 Speaker 1: they can go to our website how to money dot 735 00:32:48,360 --> 00:32:50,160 Speaker 1: com and we'll have shown us up for this episode. 736 00:32:50,200 --> 00:32:51,520 Speaker 1: That's all right, Jo, So that's gonna be it. Man. 737 00:32:51,560 --> 00:33:02,400 Speaker 1: Until next time, Best Friends Out, Best Friends Out. M