WEBVTT - Simi & Haze ON: Keeping a Beginner’s Mind & Communicating Effectively in any Relationship 0:00:00.080 --> 0:00:03.960 Even in school, like we would switch classes pretty often, 0:00:04.240 --> 0:00:07.440 and I just remember always taking her like english and 0:00:07.560 --> 0:00:10.879 history tests and exams, and she would take my like 0:00:11.080 --> 0:00:18.000 math and science stuff up to or in science for example, 0:00:18.079 --> 0:00:20.480 like the more like I would do biology and she 0:00:20.520 --> 0:00:22.600 would like do chemistry. And you got away with it. 0:00:22.840 --> 0:00:26.840 Oh yeah, no one ever found out. No found out. 0:00:32.800 --> 0:00:35.839 Hey everyone, welcome back to On Purpose, the number one 0:00:35.840 --> 0:00:38.040 health podcast in the world. Thanks to each and every 0:00:38.040 --> 0:00:40.960 single one of you that come back every week to listen, 0:00:41.400 --> 0:00:44.239 learn and grow. Now. I love it when I get 0:00:44.280 --> 0:00:47.000 to sit down with people that have had conversations offline 0:00:47.040 --> 0:00:50.040 before put it on the podcast, record it and share 0:00:50.080 --> 0:00:52.200 it with each and every one of you. Today's guests 0:00:52.200 --> 0:00:55.960 are two people that I am fascinated by. I'm curious 0:00:56.000 --> 0:00:58.720 to learn more about them today. I admire them for 0:00:58.800 --> 0:01:01.040 how they show up in the world, the energy they carry, 0:01:01.280 --> 0:01:03.120 and how they make me and my wife feel whenever 0:01:03.160 --> 0:01:06.000 we're around them. We got introduced to them by our 0:01:06.160 --> 0:01:08.600 dear friend Raquel, who also happens me in the room, 0:01:09.200 --> 0:01:11.800 who be on the podcast very very soon as well. 0:01:12.280 --> 0:01:14.160 But I'm so grateful that she's in the room because 0:01:14.160 --> 0:01:17.280 she's the one who connected us Today's guest our Fashion 0:01:17.360 --> 0:01:21.319 Duo DJ Duo Simmy and Hayes. Thank you for being here, 0:01:21.520 --> 0:01:24.400 Thank you for having us. This is really rare because 0:01:24.400 --> 0:01:28.040 we never really interview people are always like, we've never 0:01:28.080 --> 0:01:31.000 heard your voices, so yeah, we rarely like even talk 0:01:31.080 --> 0:01:34.120 on our Instagram stories or anything. But we trust you 0:01:34.160 --> 0:01:36.640 and we love you, so here we are. I feel 0:01:36.640 --> 0:01:39.800 honored hearing that, and my team said the same thing 0:01:39.840 --> 0:01:42.399 to me. They were like, we want to find interviews 0:01:42.480 --> 0:01:45.520 with them on it and researching and you know what 0:01:45.600 --> 0:01:47.680 they like. And I was like, yeah, but that's why 0:01:47.680 --> 0:01:51.360 I want to sit down with you, because, like I said, 0:01:51.360 --> 0:01:53.640 when Raquel introduced us, and we've had a couple of 0:01:53.680 --> 0:01:56.480 dinners here and there, and we've always had like these deep, 0:01:56.560 --> 0:01:59.720 reflective conversations, and you both have such a wonderful warmth 0:01:59.760 --> 0:02:02.560 and positive energy about you. And then I was like, 0:02:02.600 --> 0:02:05.800 they do have voices, they have one opinions, they have 0:02:05.960 --> 0:02:09.880 great ideas, and I love hearing that. Why why don't 0:02:09.919 --> 0:02:12.160 you do interviews? Let's start there is what has stopped 0:02:12.240 --> 0:02:15.480 you over the years from doing interviews. We're just very 0:02:15.560 --> 0:02:20.640 selective about who we talk to, especially if it's you know, 0:02:20.800 --> 0:02:24.160 live like this, We've also done like a lot of 0:02:24.639 --> 0:02:27.400 like magazine interview stuff where like a lot of stuff 0:02:27.400 --> 0:02:30.360 has been taken out of context. I'd also sometimes rather 0:02:30.440 --> 0:02:33.480 have the people who are closest to me and the 0:02:33.560 --> 0:02:36.799 people who really know us know how we really are 0:02:37.440 --> 0:02:40.720 and not really focus on outside opinions or something we 0:02:40.960 --> 0:02:44.600 said being taken out of context. Yeah, that makes a 0:02:44.600 --> 0:02:46.160 lot of sense. Hey, do you want to tell me 0:02:46.200 --> 0:02:48.280 what you just told me before the podcast? Because then 0:02:48.320 --> 0:02:50.440 everyone can have the disclaimer because I was, I was, 0:02:51.520 --> 0:02:53.240 I was cracking up when you told me this, and 0:02:53.240 --> 0:02:55.960 I feel like everyone needs to know this. I basically 0:02:57.360 --> 0:03:01.440 Simmy is like the spokesperson of the twins. I guess 0:03:01.480 --> 0:03:05.320 that's yeah, so she does more of the talking between us. 0:03:05.520 --> 0:03:08.040 When did that decision get made? It just happened kind 0:03:08.040 --> 0:03:11.920 of naturally. I feel like even in school, like we 0:03:11.960 --> 0:03:15.480 would switch classes pretty often, especially because we had the 0:03:15.520 --> 0:03:19.000 same subject but we didn't have the same classes, so 0:03:19.639 --> 0:03:22.840 and I just remember always taking her like English and 0:03:22.960 --> 0:03:27.120 history tests and exams, and she would take my like 0:03:27.320 --> 0:03:34.240 math and science, the stuff like or in science for example, 0:03:34.320 --> 0:03:36.720 like the more like I would do biology and she 0:03:36.760 --> 0:03:39.520 would like do chemistry. So it's like there's you know, 0:03:39.600 --> 0:03:42.480 there's like a left brain right brain kind of delegation 0:03:42.560 --> 0:03:44.880 that we have between each other that comes really naturally, 0:03:45.440 --> 0:03:48.640 and you got away with it. Oh yeah, no one 0:03:48.720 --> 0:03:52.680 ever found out found out. We kind of started doing 0:03:52.680 --> 0:03:54.600 it because we just thought like why not we could? 0:03:54.880 --> 0:03:57.120 We couldn't we can do this, so why not try? 0:03:57.320 --> 0:04:00.280 And then it just we just kept getting away with it. Yeah, 0:04:00.280 --> 0:04:03.720 I kept going with it. Yeah, that's amazing. I love that. Well. 0:04:04.120 --> 0:04:05.760 One of the things that you know, both of you 0:04:05.760 --> 0:04:09.840 are Palestinian and we've spoken about that offline as well 0:04:09.840 --> 0:04:12.720 when we've been connecting. But I wanted to hear about 0:04:13.200 --> 0:04:16.160 you know, I want to hear about your story, your journey, 0:04:16.160 --> 0:04:19.000 your background, the growth, because, like you said, I don't 0:04:19.000 --> 0:04:21.880 think many people know, and when we don't know, we 0:04:21.920 --> 0:04:24.560 start putting people in boxes and we make decisions. What 0:04:24.640 --> 0:04:26.680 do you think some of the framing that you have, 0:04:26.800 --> 0:04:29.119 but what who are you? I want to know about 0:04:29.120 --> 0:04:32.560 that difference between how you think. Sometimes people may frame you, 0:04:32.640 --> 0:04:35.440 but then how you frame yourself. I would say, I'm 0:04:35.480 --> 0:04:41.159 just very curious and interested in learning, Like I'm really 0:04:41.160 --> 0:04:44.760 big on self improvement and self development. I always feel 0:04:44.760 --> 0:04:48.200 like I don't know anything. So with that mindset, I 0:04:48.240 --> 0:04:51.279 feel like I can, you know, every day learn something 0:04:51.320 --> 0:04:54.279 new because there's so much opportunity in every day to 0:04:54.400 --> 0:04:59.039 learn stuff from anyone and from any experience, any book 0:04:59.080 --> 0:05:02.039 that I pick up. I think investing in yourself is 0:05:02.040 --> 0:05:05.760 such a huge thing, and I think that we that's 0:05:05.800 --> 0:05:08.440 a value that we've been taught since we were kids. 0:05:08.520 --> 0:05:11.960 Like my mom is always like was always like, you know, 0:05:12.400 --> 0:05:15.080 learn an instrument, pick up a book, do this. Like 0:05:15.120 --> 0:05:19.000 we were like in so many clubs in um high 0:05:19.000 --> 0:05:21.120 school and middle school. We were like on every sports 0:05:21.160 --> 0:05:24.920 team and we still maintained a four point two GPA. 0:05:25.200 --> 0:05:28.320 So it's so crazy because we actually graduated with the 0:05:28.360 --> 0:05:35.159 exact same gpa, but what just added up to be 0:05:35.240 --> 0:05:39.480 the same. Yeah, very strange. Hey, how do you describe yourself? 0:05:39.880 --> 0:05:42.520 Pretty much the same as what Simmy said. People only 0:05:42.520 --> 0:05:44.520 get a small glimpse of us, so they don't really 0:05:44.520 --> 0:05:48.680 get the full picture, which isn't there. I mean, like 0:05:48.680 --> 0:05:51.919 we said, we'd barely do any interviews or anything, so 0:05:53.160 --> 0:05:56.279 that's what they see on the surface. But like, obviously 0:05:56.320 --> 0:05:59.680 there's way more. We're like involved in so many different projects, 0:05:59.680 --> 0:06:04.279 involved and so many different things, Like are very eager 0:06:04.360 --> 0:06:08.520 learners and four point two GPA is like ridiculously good, right, 0:06:08.640 --> 0:06:13.360 so you have to be super smart to get a four. Right, 0:06:13.920 --> 0:06:15.960 tell me a bit about your parents, because you said 0:06:15.960 --> 0:06:17.400 there and I love what you said, Like you know, 0:06:17.520 --> 0:06:20.680 just I think today we have lots of conversations about privilege, 0:06:20.720 --> 0:06:24.200 and often it's it's something that you know gets looked 0:06:24.200 --> 0:06:26.520 down upon. But obviously your parents worked really really hard, 0:06:27.040 --> 0:06:29.400 or your grandparents and your great grandparents, Like that's how 0:06:29.960 --> 0:06:33.679 my mom was born in Yemen and moved to London 0:06:33.760 --> 0:06:36.920 when she was sixteen, and they moved there with nothing 0:06:37.000 --> 0:06:39.880 and built a life and then gave me opportunities that 0:06:40.080 --> 0:06:42.000 they didn't have. Tell us a bit about your parents. 0:06:42.080 --> 0:06:43.640 Want to hear a bit about your mother and father. 0:06:43.680 --> 0:06:46.720 I know you post a lot you have family trips, 0:06:46.760 --> 0:06:48.280 Like I want to know about a bit more about 0:06:48.320 --> 0:06:50.800 their journey and maybe about their story that you'd be 0:06:50.800 --> 0:06:53.320 comfortable sharing with us, about how they got to where 0:06:53.320 --> 0:07:00.560 they got to. My mom she started her fashion she 0:07:00.160 --> 0:07:02.440 has she has a shop and I think it's I 0:07:02.440 --> 0:07:06.000 mean it started off as a shop in Saudi Arabia 0:07:06.160 --> 0:07:08.919 and she started off as a buyer and we started 0:07:08.960 --> 0:07:11.080 going to fashion week with her at the time to 0:07:11.160 --> 0:07:14.040 buy for her store, and then the shop expanded and 0:07:14.080 --> 0:07:17.720 it became, like, you know, it became much bigger than 0:07:17.760 --> 0:07:21.320 I think she anticipated because bringing a high end designers 0:07:21.320 --> 0:07:23.960 to the Middle East, to that region was really new, 0:07:24.560 --> 0:07:27.960 and Hayes and I were sort of, you know, trained 0:07:28.160 --> 0:07:33.160 in showrooms with designers to create new collections for the 0:07:33.200 --> 0:07:36.320 region based off of the collections that were already shown 0:07:36.320 --> 0:07:42.240 on the runway in Paris. We were really focused on proportions, shapes, textures, 0:07:42.720 --> 0:07:47.120 what is flattering to the body, what's just all those 0:07:47.160 --> 0:07:50.480 things that helped us develop an eye for like functionality 0:07:51.160 --> 0:07:53.360 and how old were you when you go to it? 0:07:53.480 --> 0:07:55.000 We were like, I think we first started going when 0:07:55.040 --> 0:07:58.960 we were fourteen. Yeah, and I think that really helped 0:07:59.040 --> 0:08:02.040 us even where we are today. It's like a study, 0:08:02.120 --> 0:08:06.119 like we've been studying this since we were fourteen, and 0:08:06.680 --> 0:08:08.960 we started doing our own buying appointments and you know, 0:08:09.080 --> 0:08:12.920 doing being in showrooms alone. We were like fifteen sixteen, 0:08:13.880 --> 0:08:16.240 and it was awesome that she trusted us, but I 0:08:16.240 --> 0:08:19.320 guess we did a good job, so she actually trusted 0:08:19.320 --> 0:08:23.680 you to like and to come up with ideas on 0:08:23.680 --> 0:08:26.640 how to make something more flattering to a body type 0:08:26.680 --> 0:08:29.080 that's not like a model body type. Yeah, and my 0:08:29.120 --> 0:08:34.080 parents are amazing. They've been together for thirty years, and 0:08:34.440 --> 0:08:38.280 you know, I think it's it's really amazing to see 0:08:38.320 --> 0:08:42.880 how in a relationship that is lasting, you have to 0:08:42.960 --> 0:08:46.160 keep choosing each other and keep healing and doing the work. 0:08:46.160 --> 0:08:49.439 And I've seen my parents change like since we were 0:08:50.920 --> 0:08:52.840 you know, from when we were kids to now, they're 0:08:52.880 --> 0:08:56.880 just such different people, and that's aspirational. I mean, I 0:08:57.280 --> 0:09:00.200 really hope that one day I can have that in 0:09:00.240 --> 0:09:03.120 a partner too. Yeah, that's amazing. I love hearing that, 0:09:03.200 --> 0:09:05.959 and it's it's amazing to see how you know, a 0:09:06.000 --> 0:09:08.240 lot of people don't want to go on and grow 0:09:08.240 --> 0:09:11.080 older and do what their parents do, but both of 0:09:11.080 --> 0:09:14.000 you became so passionate about something that your mother was 0:09:14.040 --> 0:09:16.280 passionate about. And I love what you said that we've 0:09:16.320 --> 0:09:19.440 been studying this for such a long time because I 0:09:19.440 --> 0:09:22.240 think when people think about fashion, and you know, I 0:09:22.280 --> 0:09:25.439 think anyone who ever sees you guys, whether it's online 0:09:25.480 --> 0:09:27.280 or when I've seen you at events or whatever, it 0:09:27.320 --> 0:09:30.160 may be, the way you guys dress and you're fashioned, 0:09:30.360 --> 0:09:33.040 everything is just like wow, that's so unique. Like, I've 0:09:33.080 --> 0:09:36.240 never seen that before, and I think that you know, 0:09:36.240 --> 0:09:37.760 I mean, rather you always feel that way when we 0:09:37.800 --> 0:09:41.040 see you, guys are like wow, like yeah that we 0:09:41.160 --> 0:09:46.080 literally going like what, Like it's so unpredictable, it's so unique. 0:09:46.080 --> 0:09:48.480 And so when you say you've studied something I think fashion, 0:09:48.520 --> 0:09:52.840 often people who don't necessarily can't appreciate it, maybe like, oh, 0:09:52.880 --> 0:09:55.960 but it's just clothes or it's just colors, and it's 0:09:55.960 --> 0:09:58.160 like but actually, when you see someone invent something new 0:09:58.280 --> 0:10:02.400 or someone who creates something that's very rare, you then 0:10:02.440 --> 0:10:05.040 start looking at it and saying, oh, there's a real 0:10:05.160 --> 0:10:07.000 art and a skill to that. Tell us about how 0:10:07.040 --> 0:10:10.280 that art and skill developed independently and collectively between you both. 0:10:10.360 --> 0:10:14.080 Because would you describe you both as having a similar 0:10:14.520 --> 0:10:16.160 sense of taste and style it would you say you 0:10:16.240 --> 0:10:18.160 actually have a very different How would you describe it? 0:10:18.400 --> 0:10:22.400 I feel very similar, very similar taste. I think it's 0:10:22.440 --> 0:10:26.760 inevitable with you know, just our experiences and developing the 0:10:26.920 --> 0:10:30.640 vocabulary that we have just in terms of like taste 0:10:30.840 --> 0:10:33.839 and how we see things. We've all talked about spirituality 0:10:33.880 --> 0:10:36.000 and conscienness before. Do you guys feel that with your 0:10:36.040 --> 0:10:40.320 connection like is there a conscious twin connection that you 0:10:40.360 --> 0:10:43.200 guys experience and feel and tell me about where you 0:10:43.280 --> 0:10:46.480 experience it the most independently and collectively. I feel like 0:10:46.480 --> 0:10:48.680 because we spend so much time to time together and 0:10:48.679 --> 0:10:52.080 because we work together and we have like mostly the 0:10:52.120 --> 0:10:57.480 same friends, we inevitably have like I know what she's thinking, 0:10:57.559 --> 0:11:00.920 she knows what I'm thinking. So in that sense, I 0:11:00.960 --> 0:11:05.880 would say we do have like collective consciousness. There's like 0:11:05.920 --> 0:11:09.080 trippy moments that happen being a twin, Like I feel 0:11:09.080 --> 0:11:13.040 like only twins will understand this, where like I'll walk 0:11:13.080 --> 0:11:14.840 into room and Haze will be there and for like 0:11:14.880 --> 0:11:18.280 a split second, I know this sounds crazy. The first second, 0:11:18.760 --> 0:11:22.640 I'll be like, wait, what am I doing there? And 0:11:22.679 --> 0:11:24.880 then I'll just come back into like real life. But 0:11:25.280 --> 0:11:30.720 it's like a really nuanced thing that happens in very 0:11:30.760 --> 0:11:33.400 small moments, and I think that's I don't know, I 0:11:33.440 --> 0:11:36.440 feel like it's a magic power. Yeah, I wish I 0:11:36.440 --> 0:11:38.719 could experience that. And I always tell Rad I'm like, 0:11:38.760 --> 0:11:41.000 I really want twins, Like that's that's what I want. 0:11:41.040 --> 0:11:43.360 We don't have twins on either side of the families. 0:11:43.440 --> 0:11:47.000 I don't know, like ladies because they always have each other. Yeah, yeah, 0:11:47.040 --> 0:11:50.559 And I think that's really special because you know, even 0:11:50.600 --> 0:11:54.080 in like our friendships and like in relationships and stuff like, 0:11:54.080 --> 0:11:56.960 we don't look for a companionship. That's not something that's 0:11:56.960 --> 0:11:59.560 like the crucial to us, Like we don't need to 0:11:59.600 --> 0:12:04.200 have just companionship. We look for other values and because 0:12:04.280 --> 0:12:07.280 obviously we have each other. So I think that we're 0:12:07.320 --> 0:12:11.120 really lucky that we have that experience because even moving 0:12:11.200 --> 0:12:14.000 schools and things like that, growing up, we never had 0:12:14.200 --> 0:12:16.440 I was never scary, like I always hear like my 0:12:16.520 --> 0:12:19.040 friends like moving schools, like it was always like a 0:12:19.160 --> 0:12:20.960 big thing for them, But for us, we were like 0:12:21.240 --> 0:12:26.000 excited because like we had each other. So that's so beautiful. 0:12:26.000 --> 0:12:27.439 How many schools did you guys go to when you 0:12:27.480 --> 0:12:30.120 were young, Like it sounds that you moved around a law. Yeah, 0:12:30.240 --> 0:12:33.240 I mean we lived. We were born in Saudi Arabia, 0:12:33.280 --> 0:12:35.400 so we went to a probably two schools there when 0:12:35.400 --> 0:12:38.280 we were little, and then we moved to London and 0:12:38.600 --> 0:12:40.240 we went to one school there it was an all 0:12:40.320 --> 0:12:42.800 girls school. And then in high school we were in 0:12:42.880 --> 0:12:48.559 Dubai and we went to two schools there. That's a few, yeah, 0:12:48.600 --> 0:12:51.120 and then we came to LA and loved to college here. 0:12:51.320 --> 0:12:55.959 So you did you did you always know this is 0:12:56.000 --> 0:12:57.400 what you wanted to be, this is what you wanted 0:12:57.440 --> 0:12:59.559 to do or has it been more of a natural 0:12:59.640 --> 0:13:04.080 organic evolution? Was there anything else? It definitely happened quite naturally. 0:13:04.120 --> 0:13:06.480 I feel like I always knew I was gonna end 0:13:06.559 --> 0:13:10.160 up in a creative field, Like even with music, we 0:13:10.200 --> 0:13:12.080 didn't know we were going to end up in music 0:13:12.120 --> 0:13:15.320 at all. We were actually studying film and then our 0:13:15.360 --> 0:13:18.480 friend group was so immersed in music that we just 0:13:18.600 --> 0:13:22.320 kind of stumbled into it and that's how we became DJs. 0:13:23.640 --> 0:13:26.880 So yeah, I feel like we're kind of lucky that 0:13:26.880 --> 0:13:29.960 it kind of happened quite naturally for us. I love that. 0:13:30.000 --> 0:13:32.960 And where where did music and fashion collide or where 0:13:32.960 --> 0:13:35.880 did those two worlds become so important to you? When 0:13:35.880 --> 0:13:38.120 did you both feel like this is something not only 0:13:38.160 --> 0:13:39.240 are we going to do this, but we're going to 0:13:39.280 --> 0:13:43.200 do this together? And that where was the beginning of 0:13:43.200 --> 0:13:46.040 that journey? Well? Fashion has just always been a part 0:13:46.080 --> 0:13:48.240 of our DNA with our mom and you know, just 0:13:48.280 --> 0:13:51.839 growing up in fashion and go in a fashion week 0:13:51.920 --> 0:13:55.160 since we were kids. I think that it was just 0:13:55.400 --> 0:13:59.520 already in place for us, and then music. Well, we 0:13:59.559 --> 0:14:02.640 studied fine art and film production in college. And then, 0:14:03.160 --> 0:14:05.240 as Hayes was saying, we were just we were in 0:14:05.280 --> 0:14:07.360 the studio a lot with our friends who were musicians, 0:14:07.400 --> 0:14:12.280 and we just sort of started DJing our friends parties 0:14:12.320 --> 0:14:15.080 just on the low, just because we love music and 0:14:15.120 --> 0:14:20.480 we love playing music, and we love doing transitions. We 0:14:20.480 --> 0:14:23.600 were really interested in transitions like from you know, song 0:14:23.680 --> 0:14:26.600 to song, and I think that there's like an artistry 0:14:26.640 --> 0:14:29.400 in that, and also, you know, reading the room. As 0:14:29.440 --> 0:14:31.720 a DJ, it's like you have to be really good 0:14:31.760 --> 0:14:35.360 at energy and like feeling people's energy, especially if it's 0:14:35.360 --> 0:14:38.440 a smaller event, because we did start doing smaller events 0:14:38.440 --> 0:14:40.160 in the beginning. We were just like asked to do 0:14:40.200 --> 0:14:43.880 a favor for a friend at like a party at Coachella, 0:14:43.920 --> 0:14:45.760 and then we were approached by a bunch of managers 0:14:45.760 --> 0:14:49.280 to started to yeah, to manage. Yeah. We were always 0:14:49.360 --> 0:14:52.960 kind of skeptical about being DJs. We had a lot 0:14:52.960 --> 0:14:55.400 of DJ friends that we respected so much that we weren't. 0:14:55.720 --> 0:14:57.360 We didn't want to be like, oh, we're just gonna come, 0:14:57.400 --> 0:14:59.720 and we kind of pushed it away. Yeah, we resisted 0:14:59.720 --> 0:15:01.800 it lot, but then we were like whatever. We just 0:15:01.840 --> 0:15:05.200 like playing music, Let's just do this and then we 0:15:05.520 --> 0:15:08.240 I mean, we just started doing so many events around 0:15:08.240 --> 0:15:10.320 the world and it took us, you know, djaying took 0:15:10.360 --> 0:15:14.640 us to places and helped us like meet a lot 0:15:14.680 --> 0:15:18.200 of interesting people. And I think that we never forced it, 0:15:18.320 --> 0:15:20.400 you know, it just sort of happened for us. And 0:15:21.000 --> 0:15:23.080 because we were doing something that we found was really 0:15:23.120 --> 0:15:27.600 fun and that we loved djaying, fashion, our music, everything, 0:15:27.640 --> 0:15:30.800 it just like informed each other and yeah, it's just 0:15:31.160 --> 0:15:35.360 Simmy and Hayes founded Simmy Hayes Beauty, which is super exciting. 0:15:35.400 --> 0:15:37.520 I saw the launch and that's when I like message 0:15:37.520 --> 0:15:39.960 you guys, and I was so excited for you because 0:15:40.400 --> 0:15:44.120 I think creating something with someone you love is such 0:15:44.160 --> 0:15:47.280 a special offering into the world and you getting everyone 0:15:47.320 --> 0:15:49.720 else to have an opportunity to be a part of 0:15:49.760 --> 0:15:53.280 that world. Tell us about why you created Simmy Hayes Beauty. 0:15:53.320 --> 0:15:57.000 What was the intention behind it, what was the essence 0:15:57.040 --> 0:15:59.120 of it, and what are you excited about sharing it 0:15:59.160 --> 0:16:04.080 with people. Sim's Beauty came out of our need to 0:16:04.120 --> 0:16:07.880 create something that didn't exist. So we didn't want to 0:16:07.920 --> 0:16:11.720 create a beauty line for the sake of slapping our 0:16:11.800 --> 0:16:17.000 names on a product and selling something that's been out already. 0:16:17.040 --> 0:16:19.520 It's been in the making for three years. Wow, that's 0:16:19.520 --> 0:16:22.000 a long time. Yeah, and it's you know, it's been 0:16:22.040 --> 0:16:24.800 such a long process. Like our first product is this 0:16:24.800 --> 0:16:27.640 product called Velvet Blur, and it's a matte lip bomb, 0:16:28.000 --> 0:16:31.200 which anyone in the beauty industry would be like, that's impossible. 0:16:31.280 --> 0:16:35.120 How can you make a mat lipstick that's also moisturizing 0:16:35.160 --> 0:16:40.880 because the formulations, it's like, really it's really challenging to 0:16:40.920 --> 0:16:44.200 create that sort of texture and still achieve that effect. 0:16:44.880 --> 0:16:47.920 But that's why it took so long, because we had 0:16:48.800 --> 0:16:51.880 we realize that that's what's missing in the market, something 0:16:51.920 --> 0:16:53.920 that you could just do with one swipe and it 0:16:53.960 --> 0:16:56.120 feels like a lip bomb. It's really comfortable, but it 0:16:57.160 --> 0:16:59.880 has the effect of a mate lipstick. Yeah, we all 0:17:00.200 --> 0:17:03.840 just wanted that for our personal use. Like we would 0:17:03.840 --> 0:17:07.720 go into like these beauty stores and pick out like 0:17:07.840 --> 0:17:11.840 the same shade and like all these different brands, and 0:17:12.080 --> 0:17:13.800 there was like one thing we liked in that one, 0:17:13.800 --> 0:17:15.280 and one thing we liked in that one, but like 0:17:15.320 --> 0:17:18.879 there was nothing, there was nothing that was like combined 0:17:19.000 --> 0:17:24.239 and that specific lipstick is like an amalgamation of the 0:17:24.280 --> 0:17:27.840 perfect things and all the beauty products, all the lipsticks 0:17:27.840 --> 0:17:32.080 that we tried. Yeah, and then there's like this amazing 0:17:32.160 --> 0:17:36.320 sun flush um formula that we also created that just 0:17:36.359 --> 0:17:39.879 gives you like a healthy flush. I think it's also 0:17:40.720 --> 0:17:43.639 the brand came out of you know, what we're saying 0:17:43.800 --> 0:17:46.480 is there was stuff that's missing from the market that 0:17:47.000 --> 0:17:49.800 we wanted to create that would make our lives easier. 0:17:50.440 --> 0:17:52.359 And that's what we want to do. We want to 0:17:52.520 --> 0:17:55.960 just facilitate an easier lifestyle for people. We don't want 0:17:55.960 --> 0:17:59.080 people to take ten hours doing their makeup. We want 0:17:59.080 --> 0:18:02.280 people to have reliable, well, very high quality, efficient products, 0:18:04.000 --> 0:18:05.840 and we're going to do the research to make sure 0:18:05.880 --> 0:18:08.199 you have that product in your hand and that it 0:18:08.240 --> 0:18:10.960 looks beautiful and that you're proud of it, and that 0:18:11.119 --> 0:18:15.639 you want to put it on your counter and you know, 0:18:15.640 --> 0:18:19.840 and have it be this like full sensory experience from 0:18:19.880 --> 0:18:22.640 like holding the packaging to put it, putting it on. 0:18:22.720 --> 0:18:26.280 And I think that the reviews have been so exciting 0:18:26.320 --> 0:18:30.800 to see because that's exactly what people are saying. Yeah, congratulations. 0:18:30.800 --> 0:18:32.600 By the way, I read them, and I was reading 0:18:33.119 --> 0:18:35.919 I was reading some of the articles where people are saying, like, 0:18:36.000 --> 0:18:38.879 just how easy it is and how accessible you've made makeup, 0:18:38.920 --> 0:18:42.239 And you know, I think that that's fascinating in an 0:18:42.240 --> 0:18:44.159 industry which, like you're saying, a lot of the time, 0:18:44.200 --> 0:18:48.879 you can spend hours in front of the mirror trying 0:18:48.880 --> 0:18:50.600 to look a certain way, and then you don't feel 0:18:50.600 --> 0:18:53.719 happy with yourself and it hasn't been made easy, Like, 0:18:53.840 --> 0:18:56.480 but you've created something that is accessible, that is easy, 0:18:56.520 --> 0:18:59.639 that's shareable, that people can Like you said, I love 0:18:59.720 --> 0:19:02.080 the year of what you described as a sensory experience 0:19:02.119 --> 0:19:04.640 from the moment they open it, the moment they put 0:19:04.640 --> 0:19:07.280 it on. Was there something about the process that surprised you, 0:19:07.359 --> 0:19:10.399 like in actually creating makeup, like going from actually wearing 0:19:10.440 --> 0:19:12.800 makeup and using other people makeup, but the process of 0:19:13.000 --> 0:19:15.520 creating it, it was there or anything that was interesting 0:19:15.600 --> 0:19:19.120 or challenging or unique about the process for someone who's 0:19:19.119 --> 0:19:20.919 like maybe someone's listening they're like, oh, I'd love to 0:19:20.920 --> 0:19:23.880 create makeup one day, or someone's sitting there going like, oh, 0:19:23.920 --> 0:19:26.199 I you know, I've never understood. Was there something that 0:19:26.280 --> 0:19:28.360 was hard or difficult about it? Like how many times? Yeah, 0:19:28.400 --> 0:19:31.480 that everything affects everything. So let's say there's like a 0:19:31.520 --> 0:19:36.600 powder and the more you compress the powder, the less 0:19:36.600 --> 0:19:40.280 pigmented it's going to be. But then you want pigment, 0:19:40.520 --> 0:19:42.760 so then you so if you put it in a 0:19:43.119 --> 0:19:47.040 packaging and then it all falls out, that's not going 0:19:47.080 --> 0:19:49.919 to work. So there's like it's a rubic ski like 0:19:50.000 --> 0:19:52.920 you can't you can't use the same packaging for like 0:19:52.960 --> 0:19:56.960 all the same formulas. Like there are some moments where 0:19:57.000 --> 0:20:00.399 we wanted to have a concealer in a but they 0:20:00.440 --> 0:20:03.760 were like, oh no, this formula only works in this 0:20:03.800 --> 0:20:06.800 sort of tube. And it's how you know, every all 0:20:06.840 --> 0:20:11.000 these elements work together to deliver like a certain effect, 0:20:11.560 --> 0:20:14.960 and you can't you know, do whatever you want. It's 0:20:15.000 --> 0:20:18.239 sort of like a trial and error. There's like a 0:20:18.240 --> 0:20:24.720 lot of challenges within creating a specific product. It's definitely 0:20:24.720 --> 0:20:28.600 a chemistry and I think that it's important to work 0:20:28.600 --> 0:20:31.320 with people who really love what they're doing and who 0:20:31.359 --> 0:20:35.199 really believe in your product because Hayes and I are 0:20:35.200 --> 0:20:39.080 always pushing for innovation and Simmy Hayes Beauty is here 0:20:39.080 --> 0:20:42.520 for to be that bridge to what beauty is going 0:20:42.600 --> 0:20:46.000 to be. And yeah, we definitely pushed the lab to 0:20:46.080 --> 0:20:50.800 create products that didn't exist before and that's you know, 0:20:50.840 --> 0:20:54.639 and having it become, having it be successful, having a 0:20:55.000 --> 0:21:00.359 product that is that actually works is you know, further 0:21:00.440 --> 0:21:05.160 impetus to create more um innovation. So are you doing 0:21:05.200 --> 0:21:07.159 all the testing and innovation out in Milan or is 0:21:07.200 --> 0:21:09.359 that one of the places or is that the place 0:21:09.359 --> 0:21:12.440 you're sourcing. No, that's where we do like all the testing. 0:21:12.720 --> 0:21:14.680 Why why did you choose Milan? Like apart from the 0:21:14.720 --> 0:21:16.960 obvious reasons, but was this something that drew you there 0:21:17.000 --> 0:21:18.840 when you said you wanted to create with people who 0:21:18.920 --> 0:21:21.960 actually love what they're doing? Is well, Milan has the 0:21:22.160 --> 0:21:25.040 well it's it's not really in Milan, it's sort of 0:21:25.320 --> 0:21:30.320 in the country. Yeah, there's like maybe four labs that 0:21:30.359 --> 0:21:34.160 are like the biggest labs in the world that create 0:21:34.480 --> 0:21:37.080 the best makeup in the world for like all different brands, 0:21:37.119 --> 0:21:40.680 for the highest end brands. And so we visited over 0:21:41.000 --> 0:21:43.880 the three years every single makeup lab that you can 0:21:43.920 --> 0:21:47.160 get in. We even like ended up in Malta. It's 0:21:47.160 --> 0:21:50.080 it's amazing. I rathery and I just launched our tea 0:21:50.119 --> 0:21:55.480