WEBVTT - Bonus Episode: Bloomberg Hot Pursuit!

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<v Speaker 1>Hey, this is Matt Miller.

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<v Speaker 2>You listen to me every day, I hope on the

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<v Speaker 2>Tape podcast with Paul Sweeney. I've got a new podcast though,

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<v Speaker 2>that I'm running alongside the Tape with my friend Hannah Elliott.

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<v Speaker 1>She's the car reviewer from Bloomberg Pursuits.

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<v Speaker 2>We call it Hot Pursuit, and we tell you everything

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<v Speaker 2>you need to know or want to know about new cars,

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<v Speaker 2>about the automotive industry, about car events. I'm gonna drop

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<v Speaker 2>a little sample from the Hot Pursuit podcast here.

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<v Speaker 1>Take a listen.

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<v Speaker 2>If you like it, go to the Hot Pursuit page

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<v Speaker 2>and subscribe. You can find it on Apple, on Spotify,

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<v Speaker 2>or anywhere you get your podcasts.

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<v Speaker 3>I'm Matt Miller and I'm Hannah Elliott, and this is

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<v Speaker 3>Hot Pursuit.

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<v Speaker 4>All right.

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<v Speaker 2>We have really got a special guest today, Jason Chinuck.

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<v Speaker 2>He is the North American CEO for Jucati. And it's

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<v Speaker 2>no secret, Hannah, that I'm a pretty big Ducati fan obsessed.

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<v Speaker 1>Yeah that's fair.

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<v Speaker 2>I think I'm about to get my twentieth Dukati. So

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<v Speaker 2>and I've known Jason since he worked at Lamborghini. He

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<v Speaker 2>was the marketing director at Lamborghini. I still remember the

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<v Speaker 2>first day that I met you at the New Jersey

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<v Speaker 2>Motorsports Park, when you were teaching me how to drift

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<v Speaker 2>an event a door.

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<v Speaker 4>Yes, oh, yes, which is definitely an art in itself.

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<v Speaker 1>Which I means so much fun.

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<v Speaker 2>All right, let me set up the topics that we

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<v Speaker 2>have today, because there's a lot.

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<v Speaker 1>Going on in the world of automotive Hannah.

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<v Speaker 2>As you pointed out, we're waiting for an auction on Monday,

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<v Speaker 2>and we're expecting a Ferrari a gto to set another

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<v Speaker 2>world record for Ferraris. Plus, I want to talk about

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<v Speaker 2>old cars because you have a couple yourself. It's a

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<v Speaker 2>love affair that has its downsides, dysfunctional.

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<v Speaker 1>Yes, I also want to talk about a Remac.

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<v Speaker 2>You know, Jason's Dukati is a member of the Volkswagen

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<v Speaker 2>Group and Remac is also very closely connected in that

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<v Speaker 2>the founder is now running Bugatti. And I don't know

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<v Speaker 2>the whole structure, but Remac recently had another world record,

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<v Speaker 2>uh set. They've set so many that we're going to discuss.

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<v Speaker 2>And I want to talk about the my box that

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<v Speaker 2>you're driving this week. And then finally, I want to

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<v Speaker 2>get to all the new Ducatis that Jason and everybody

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<v Speaker 2>at the motor company is launching, talking about the new Panagalies,

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<v Speaker 2>the new multi Strata, the new supermano is, which I'm

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<v Speaker 2>most excited about. So we'll get to everything that Ducatti's

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<v Speaker 2>putting out. They have one still to reveal in December,

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<v Speaker 2>and I don't think he's going to tell us what

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<v Speaker 2>it is, but.

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<v Speaker 4>You can tell us, give you a hint, but I'm

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<v Speaker 4>not gonna.

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<v Speaker 1>Neither confirm nor deny.

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<v Speaker 2>All right, let's kick it off with the world of ferraris,

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<v Speaker 2>the world of auctions, the world of collector cars. Hannah,

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<v Speaker 2>I still remember when I was in high school, having

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<v Speaker 2>seen Ferris Bueller's Day Off, I became obsessed with the

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<v Speaker 2>California Spider Cameron's dad had, and he that at the

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<v Speaker 2>time one of those fetched a world record price at

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<v Speaker 2>the time, fourteen million dollars.

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<v Speaker 1>What are we looking for?

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<v Speaker 3>Fourteen million probably won't crack the top, It might crack

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<v Speaker 3>the top fifteen these days on Monday, we're looking at

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<v Speaker 3>a nineteen sixty two Ferrari two fifty gto that RM

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<v Speaker 3>Southeby's is saying they hope to get sixty million dollars.

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<v Speaker 3>For now, I'm hearing from sixty million dollars million six zero.

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<v Speaker 3>I'm hearing from my sources. Fifty million may be more realistic.

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<v Speaker 3>But arm Southeby's certainly is billing this car as a

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<v Speaker 3>sixty million dollar Ferrari. That would be the most expensive

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<v Speaker 3>Ferrari sold publicly this year, although there has been another

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<v Speaker 3>Ferrari sold that was closer to fifty million. It was

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<v Speaker 3>forty eight, so this may not be the most expensive

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<v Speaker 3>Ferrari sold ever publicly, but certainly for this year, it's

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<v Speaker 3>kind of a big deal. It's the only this is

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<v Speaker 3>a nineteen sixty two raising Ferrari. It did raise in

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<v Speaker 3>the Nurber grading in sixty two and it won its class.

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<v Speaker 3>But it's the only one of those V twelve racing

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<v Speaker 3>Ferraris that got a four leader engine straight from the factory.

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<v Speaker 3>And they basically did that because they found some racing

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<v Speaker 3>loopholes that particular year. They knew they wanted to race it,

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<v Speaker 3>and they figured we can put in this four liter

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<v Speaker 3>engine and qualify for certain different races. And the car

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<v Speaker 3>did well. It did raise lamon and actually didn't end

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<v Speaker 3>up finishing. But it's been owned by the same guy

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<v Speaker 3>for almost four decades, so it sort of checks every

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<v Speaker 3>single box. And yeah, they're thinking fifty to sixty million.

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<v Speaker 3>We'll see sales on Monday.

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<v Speaker 2>You know who has a GTO I think is what's

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<v Speaker 2>the name of the drummer for Pink Floyd. He's got

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<v Speaker 2>a big car collection, he's got a big collector car fund,

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<v Speaker 2>and he has a GTO. I know because I saw

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<v Speaker 2>Mason Nick Mason, right, Yeah, I saw him go on

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<v Speaker 2>a Spanish talk show to explain why the car is

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<v Speaker 2>so valuable. One other cool thing that I heard today

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<v Speaker 2>from a car collector. I was talking to Philip Richter

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<v Speaker 2>here in New York. He runs Hollowbrook Wealth Management, but

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<v Speaker 2>also the Turtle Invitational is his car show here in Bedie.

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<v Speaker 2>He said that Enzo started building V twelves he loved

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<v Speaker 2>the twelve cylinder engine because he was such a huge

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<v Speaker 2>fan of the Packard V twelves from the nineteen thirties.

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<v Speaker 1>Wow, I have not heard that. That is wild.

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<v Speaker 2>Apparently, like Packard had at the time, they were the

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<v Speaker 2>luxury vehicles of the day, and they had like an

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<v Speaker 2>amazing V twelve and Enzo was obsessed with the Packard

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<v Speaker 2>V twelve and that's why he kicked off his cars

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<v Speaker 2>with those.

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<v Speaker 3>Well, I mean, obsession does lead you to good places,

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<v Speaker 3>I have to say. And whatever Enzo was obsessed with

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<v Speaker 3>really worked out for him because if you look at

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<v Speaker 3>the car market, Ferraris are the standard. They are the

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<v Speaker 3>blue chip vehicles. They hold their value. I mean this

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<v Speaker 3>year is actually was actually a bit of a cooling

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<v Speaker 3>year for collector cars. The sales in Monterey were down.

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<v Speaker 3>We're seeing some cooling, but Ferraris in particular are really

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<v Speaker 3>staying very solid. I can't remember if I told you

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<v Speaker 3>this before, but eleven of the fifteen top individual sales

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<v Speaker 3>here publicly were Ferrari's, So it's kind of a sure thing.

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<v Speaker 3>It's interesting. I was, I know, you love you know,

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<v Speaker 3>your muscle cars, Matt, and I was talking to Craig

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<v Speaker 3>Jackson yesterday, you know, from Barrett Jackson, and I was like,

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<v Speaker 3>under what circumstances would we have a muscle car like

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<v Speaker 3>a Challenger? You know? In this really really rarefied error

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<v Speaker 3>because we have had a few over a million yeah, completely, yeah, exactly.

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<v Speaker 3>We've had some Shelby you know, some Shelby Cobras in

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<v Speaker 3>a couple million dollar range. So they're not there yet.

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<v Speaker 3>It's like Ferrari, Ferrari, Ferrari. It's almost boring.

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<v Speaker 2>What was that like, Jason, you worked at Lamborghini. I

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<v Speaker 2>think you were head of marketing for in North America.

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<v Speaker 2>What was it like being always compared to Ferrari?

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<v Speaker 5>Yeah, I mean, inevitably, there's a long shadow that they

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<v Speaker 5>cast and so and we were and we're part of

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<v Speaker 5>our story, is part of Ferrari's story.

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<v Speaker 4>It's that challenge. I loved it.

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<v Speaker 5>I actually loved it because you know that there was

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<v Speaker 5>a certain entity that they hold in a place in

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<v Speaker 5>the luxury car world. And we made it a point

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<v Speaker 5>that we're not We don't need to be that. We

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<v Speaker 5>can be something else. We can be something that more accessible, approachable,

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<v Speaker 5>a little bit more let's got it loose and fun

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<v Speaker 5>and a little wild. And I think that that really

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<v Speaker 5>when you look at the founders of both of those companies,

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<v Speaker 5>one was a little more rough around the edges and

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<v Speaker 5>the other one was a little bit more polished, and

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<v Speaker 5>that itself, I think really led to the type of

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<v Speaker 5>clients that we attracted. And that's the one thing I

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<v Speaker 5>loved about that time that I had there, because there's

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<v Speaker 5>a misperception of the type of client that owns a Lamborghini,

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<v Speaker 5>and then when you get in to really.

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<v Speaker 4>Learn who these people are, they're amazing. They're self made.

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<v Speaker 5>They're people that are let's say that maybe work their

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<v Speaker 5>lives to death to the point where they're like, Okay,

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<v Speaker 5>I'm finally going to go do something nice for myself,

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<v Speaker 5>and they reward themselves with this dream card that they saw.

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<v Speaker 4>In a seventies movie. It's nice. It's actually it's fun to.

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<v Speaker 5>Have, let's call it, something that challenges you instead of

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<v Speaker 5>just riding your own path.

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<v Speaker 2>Do you see, Hannah, the old Lamborghini's going for anywhere

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<v Speaker 2>close to older Ferraris Well.

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<v Speaker 3>Not yet. But I have to say some of the

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<v Speaker 3>coon Tashes, especially, we wrote about one recently that was

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<v Speaker 3>just sold. It was in the Wolf of Wall Street.

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<v Speaker 2>The white one. By the way, Doug DeMuro. Doug DeMuro

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<v Speaker 2>just bought a white Cuontash, which.

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<v Speaker 3>Is kind of insane. Yeah, I think they're holding their value.

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<v Speaker 3>They're slowly getting up there. They're certainly over a million

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<v Speaker 3>dollars in value, and I see that continuing. I mean,

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<v Speaker 3>I don't know what you think, Chazy, but yeah.

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<v Speaker 2>Remember when Matt Farah bought one, and I thought, like,

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<v Speaker 2>first of all, how is Matt Farrah?

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<v Speaker 1>And by the way, no dig.

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<v Speaker 2>At him because I'm about the same size. How's he

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<v Speaker 2>going to fit into a coon tash?

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<v Speaker 1>You know?

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<v Speaker 2>Yeah, I mean, Jason, you would have trouble fitting into

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<v Speaker 2>an old Cuontash as well, right, And I heard they

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<v Speaker 2>drive horrorbly but Doug says.

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<v Speaker 3>Well, they are tractors. Let's not forget. I mean, they

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<v Speaker 3>are tractors. This is a classic case. I think of

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<v Speaker 3>you never sometimes never want to meet your car heroes

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<v Speaker 3>and buy car heroes. I mean the cars you had

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<v Speaker 3>on the poster on your bedroom wall. Yeah, sometimes you

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<v Speaker 3>don't actually want to drive them because they drive like

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<v Speaker 3>a truck or a tractor. And that's just the truth.

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<v Speaker 4>Keep it, keep it the dream, keep it that. I

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<v Speaker 4>mean absolutely.

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<v Speaker 5>I can tell you that I spent some time in

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<v Speaker 5>those cars and they do drive like you said.

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<v Speaker 2>I will tell you something really cool happened to me

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<v Speaker 2>so famously, Ferruccio Lamborghini got into a fight with Enzo

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<v Speaker 2>about the clutch in the Ferraris that kept breaking, and

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<v Speaker 2>then Ferruccio found out that Enzo was using the same

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<v Speaker 2>clutches that Lamborghini was buying for its tractors, and then

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<v Speaker 2>he made his own car.

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<v Speaker 1>So a couple of years ago I was.

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<v Speaker 2>In the Motor Valley and Motor No they do this

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<v Speaker 2>Motor Valley thing where they bring together all the car

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<v Speaker 2>makers and they have dinners and they have a car

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<v Speaker 2>show and stuff. And I saw Tamaso Lamborghini standing by

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<v Speaker 2>an old, like nineteen fifties Ferrari and I walked over

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<v Speaker 2>to him and I said, yeah, I heard the clutches

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<v Speaker 2>in these things suck.

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<v Speaker 1>He found it amusing.

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<v Speaker 4>I'd hope you would provoke a smile. Yeah.

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<v Speaker 2>So in terms of old cars, I've never been one

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<v Speaker 2>to buy like I always wanted to have an old

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<v Speaker 2>collector car, and I've never pulled the trigger because I thought,

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<v Speaker 2>I'm into muscle cars really, so I might as well

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<v Speaker 2>buy a new muscle car that has the crash protection.

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<v Speaker 2>I'm a dad, you know, so I want safety and

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<v Speaker 2>stuff and the driveability of it. But Hannah, you boring.

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<v Speaker 2>You have succumb and bought a couple. You have what

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<v Speaker 2>a C three Corvette? Yeah, an old Rolls Royce, like

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<v Speaker 2>seventies early seventies Rolls Royce.

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<v Speaker 3>Yes, I've got access to quite a few.

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<v Speaker 2>Isn't it like deadly expensive to get these things fixed?

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<v Speaker 2>Certainly the Rolls Royce must be prohibitively.

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<v Speaker 3>Well, look, there's that famous saying there's nothing as expensive

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<v Speaker 3>as a cheap Rolls Royce, by which they mean you

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<v Speaker 3>can pick up an old silver shadow. I've got a

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<v Speaker 3>silver shadow. You can old pick up an old silver

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<v Speaker 3>shadow for under twenty thousand dollars. But you know the

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<v Speaker 3>costs of fixing the hydraulic brakes, and you know the

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<v Speaker 3>alternator continually going on the fritz is can be expensive.

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<v Speaker 3>It can be a dysfunctional relationship. And I had a

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<v Speaker 3>really good run driving a sort of a combination of

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<v Speaker 3>a couple different old Rolls Royses in the corvette, and

0:11:03.480 --> 0:11:05.960
<v Speaker 3>yesterday on the way to work, I did have a

0:11:06.280 --> 0:11:10.000
<v Speaker 3>failed to proceed in the Rolls Royce, which was really annoying.

0:11:10.480 --> 0:11:13.960
<v Speaker 3>And I think it was an alternator issue because the

0:11:14.000 --> 0:11:17.600
<v Speaker 3>car ran fine started fine. I pulled off to get coffee,

0:11:17.640 --> 0:11:19.599
<v Speaker 3>and when I went back to make the rest of

0:11:19.640 --> 0:11:22.200
<v Speaker 3>the way to the work, it didn't start dead battery,

0:11:22.440 --> 0:11:24.720
<v Speaker 3>So I think it's an alternator issue. It was getting

0:11:24.720 --> 0:11:26.960
<v Speaker 3>like eleven volts when it should be getting like thirteen.

0:11:27.640 --> 0:11:30.640
<v Speaker 3>But it's annoying. It's annoying, it's painful. I had to

0:11:30.679 --> 0:11:33.240
<v Speaker 3>wait for someone to jump me and then you'd switch

0:11:33.280 --> 0:11:37.040
<v Speaker 3>out battery. But all that to say, I think the

0:11:37.080 --> 0:11:40.200
<v Speaker 3>world would be a better place if everybody drove old cars.

0:11:40.480 --> 0:11:43.439
<v Speaker 3>It forces you to drive slower, it makes you appreciate

0:11:43.760 --> 0:11:48.280
<v Speaker 3>mechanical engineering, and it just is it's more beautiful.

0:11:48.360 --> 0:11:50.800
<v Speaker 1>Have you ever had experience with old cars or old bikes?

0:11:51.160 --> 0:11:53.720
<v Speaker 5>Definitely, I mean I went down both of those paths,

0:11:53.800 --> 0:11:55.160
<v Speaker 5>and then I got to a certain point in my

0:11:55.200 --> 0:11:57.959
<v Speaker 5>life where I decided I had little time to fiddle

0:11:58.280 --> 0:12:00.440
<v Speaker 5>and I just want to ride and drive. I'm an

0:12:00.480 --> 0:12:03.120
<v Speaker 5>old Volkswagen guy, not just not just because of the company,

0:12:03.520 --> 0:12:05.679
<v Speaker 5>but first car was a seventy one square back. I

0:12:05.760 --> 0:12:09.199
<v Speaker 5>love that car to death, and I still even romanticize

0:12:09.240 --> 0:12:10.520
<v Speaker 5>me and I'm on, bring a trailer and all these

0:12:10.520 --> 0:12:13.679
<v Speaker 5>other things to like wait to see if the perfect

0:12:13.679 --> 0:12:16.920
<v Speaker 5>one pops up, which is completely insane, like there's no

0:12:17.000 --> 0:12:19.719
<v Speaker 5>reason I need that car, but if the right one

0:12:19.760 --> 0:12:23.719
<v Speaker 5>shows up, baby blue seventy one, then I'm there, And

0:12:24.160 --> 0:12:25.320
<v Speaker 5>so there is a fondness.

0:12:25.400 --> 0:12:27.600
<v Speaker 4>But I do feel as though that like I would have.

0:12:28.200 --> 0:12:30.480
<v Speaker 5>A moment of realizing I probably shouldn't have done it,

0:12:30.480 --> 0:12:31.760
<v Speaker 5>probably shouldn't have met my hero.

0:12:32.520 --> 0:12:35.319
<v Speaker 4>Same thing with like an old nine fourteen, which was.

0:12:35.280 --> 0:12:37.000
<v Speaker 5>The first car I ever went over one hundred miles

0:12:37.000 --> 0:12:40.199
<v Speaker 5>an hour in, and so's it's burned into my brain. Wow,

0:12:40.360 --> 0:12:42.040
<v Speaker 5>you know, you lean over as a seven year old

0:12:42.120 --> 0:12:44.000
<v Speaker 5>kid and look at the dash and you see the

0:12:44.000 --> 0:12:46.960
<v Speaker 5>needle buried at one hundred and you're like holding on

0:12:47.000 --> 0:12:48.559
<v Speaker 5>for beer life in a nine fourteen.

0:12:48.679 --> 0:12:51.160
<v Speaker 1>Yes, that feet's quite that's a feat.

0:12:51.200 --> 0:12:51.480
<v Speaker 3>It was.

0:12:51.520 --> 0:12:53.839
<v Speaker 5>It was rattling, but it was so exhilarating. I mean,

0:12:53.880 --> 0:12:56.800
<v Speaker 5>and that immediately I knew I was hooked on speed,

0:12:56.880 --> 0:12:57.840
<v Speaker 5>Like I mean, that was where I.

0:12:57.880 --> 0:13:00.240
<v Speaker 2>Feel like Bring a Trailer has really revived. This is

0:13:00.240 --> 0:13:02.360
<v Speaker 2>another thing that the collector. I was talking to Philip Richter.

0:13:02.440 --> 0:13:04.559
<v Speaker 2>He was saying, Bring a Trailer has really done a

0:13:04.600 --> 0:13:06.240
<v Speaker 2>lot for the collector car market.

0:13:06.760 --> 0:13:10.640
<v Speaker 3>It's unbelievable what Randy Knaudenberg, who's the founder of Bring

0:13:10.640 --> 0:13:15.680
<v Speaker 3>a Trailer has done. They just actually released an app finally,

0:13:16.200 --> 0:13:19.200
<v Speaker 3>but last year they did like one point three billion

0:13:19.280 --> 0:13:23.480
<v Speaker 3>dollars in sales. It's unbelievable. And they forced every other

0:13:23.600 --> 0:13:27.160
<v Speaker 3>major auction house to start selling online and to start

0:13:27.200 --> 0:13:30.400
<v Speaker 3>having these online auctions that they never did before because

0:13:30.400 --> 0:13:33.839
<v Speaker 3>people kind of realized, oh, I don't have to drive

0:13:33.880 --> 0:13:35.800
<v Speaker 3>a car to buy it. And I think Bring a

0:13:35.840 --> 0:13:38.679
<v Speaker 3>Trailer is done a really good job of being very transparent.

0:13:38.760 --> 0:13:41.839
<v Speaker 3>You know what you're getting. It's so fun to read

0:13:41.880 --> 0:13:45.280
<v Speaker 3>the comments, even if you're not bidding. It's so addicting.

0:13:45.800 --> 0:13:48.240
<v Speaker 3>I admit I'm on it under a different name just

0:13:48.280 --> 0:13:50.040
<v Speaker 3>because I want to read the comments and you know,

0:13:50.320 --> 0:13:54.120
<v Speaker 3>follow along on my jer I do, I do it.

0:13:54.120 --> 0:13:54.840
<v Speaker 1>It's hilarious.

0:13:54.880 --> 0:13:58.120
<v Speaker 3>It's so fun. Yeah, they it's unbelievable what they've done,

0:13:58.120 --> 0:14:00.600
<v Speaker 3>and they forced all the other auction houses to so.

0:14:00.679 --> 0:14:04.920
<v Speaker 2>I like the the retro releases. Like my favorite Mustang

0:14:05.040 --> 0:14:08.680
<v Speaker 2>is like a twenty twelve Boss Rio two that obviously

0:14:08.679 --> 0:14:11.040
<v Speaker 2>I bought the Challenger, which is an homage. One of

0:14:11.040 --> 0:14:15.199
<v Speaker 2>my favorite motorcycles is the Sport Classic, which, by the way, Jason,

0:14:15.440 --> 0:14:18.000
<v Speaker 2>that was a motorcycle that didn't really sell for Dukati

0:14:18.080 --> 0:14:21.480
<v Speaker 2>at the time, and now you can't find one for

0:14:21.560 --> 0:14:24.000
<v Speaker 2>less than like twenty grand. And I'm talking about not

0:14:24.040 --> 0:14:26.720
<v Speaker 2>the small Paul Smart, but you can't even find a

0:14:26.760 --> 0:14:29.880
<v Speaker 2>regular one with like fifteen thousand miles on it for

0:14:30.000 --> 0:14:32.680
<v Speaker 2>less than twenty gree Everybody wants one of those. Why

0:14:32.680 --> 0:14:34.280
<v Speaker 2>why don't you guys do something like that again?

0:14:34.560 --> 0:14:36.560
<v Speaker 5>I mean, simply put, we're that that is a bike

0:14:36.600 --> 0:14:38.640
<v Speaker 5>that was kind of it was an extension of what

0:14:38.680 --> 0:14:40.440
<v Speaker 5>we did with the MHE nine hundred E. The Mike

0:14:40.480 --> 0:14:43.440
<v Speaker 5>Hale would inspire replica and then the idea was, wow,

0:14:43.480 --> 0:14:45.440
<v Speaker 5>this was so good. We saw two thousand of them

0:14:45.480 --> 0:14:47.480
<v Speaker 5>right away in your two thousand of its first time

0:14:47.560 --> 0:14:50.800
<v Speaker 5>that we did an online sale of a motorcycle. We're like, oh,

0:14:50.920 --> 0:14:53.640
<v Speaker 5>let's extend this. And we were too early. We were

0:14:53.680 --> 0:14:56.520
<v Speaker 5>too early for this trend of the classics. There's been

0:14:56.560 --> 0:14:59.160
<v Speaker 5>discussion internally a Ducatti about like resurrecting the KI.

0:14:59.440 --> 0:15:00.840
<v Speaker 1>After that, the R nine T.

0:15:01.200 --> 0:15:05.920
<v Speaker 2>After that came the triumphs I.

0:15:04.920 --> 0:15:09.920
<v Speaker 5>Created a It created an entire trend of those motorcycles,

0:15:10.360 --> 0:15:13.360
<v Speaker 5>and actually really interesting to your point, we actually did

0:15:13.440 --> 0:15:15.240
<v Speaker 5>really well for the first couple of years of selling them.

0:15:15.240 --> 0:15:16.760
<v Speaker 5>In then the third and the fourth year of the bike,

0:15:16.800 --> 0:15:18.480
<v Speaker 5>it just was like, okay, we're a little longer. The

0:15:18.520 --> 0:15:21.880
<v Speaker 5>tooth one thing happened. We loaned the motorcycle for the

0:15:21.960 --> 0:15:24.880
<v Speaker 5>launch for the New Tron movie, and as a result,

0:15:25.280 --> 0:15:29.120
<v Speaker 5>it just created this really cool buzz that all these

0:15:29.120 --> 0:15:31.080
<v Speaker 5>people who didn't know about the bike, all of a

0:15:31.080 --> 0:15:32.960
<v Speaker 5>sudden the wind Saw Tron were like, okay, I need it,

0:15:33.280 --> 0:15:36.240
<v Speaker 5>and that that single handedly drove the prices up.

0:15:36.520 --> 0:15:38.680
<v Speaker 2>I like the first one which had the yellow and

0:15:38.720 --> 0:15:42.600
<v Speaker 2>the single shock in the back, and then the Tron

0:15:42.720 --> 0:15:45.640
<v Speaker 2>was the black one with no faring. But then then

0:15:45.680 --> 0:15:48.480
<v Speaker 2>you had the sport version with the fairing, the red

0:15:48.480 --> 0:15:50.240
<v Speaker 2>one with it. I love all those, and the Paul

0:15:50.280 --> 0:15:52.120
<v Speaker 2>Smart those are great. All right, let's move on to

0:15:52.440 --> 0:15:56.320
<v Speaker 2>another topic. I want to talk about the ultra expensive vehicles,

0:15:56.360 --> 0:15:58.560
<v Speaker 2>one of which handle you're driving, and one of which,

0:15:58.680 --> 0:16:01.600
<v Speaker 2>well even on another level of expensive, is the Remac,

0:16:01.640 --> 0:16:03.680
<v Speaker 2>which made has made so many records.

0:16:04.040 --> 0:16:06.680
<v Speaker 1>Tell us about the weird record that you.

0:16:06.880 --> 0:16:08.400
<v Speaker 2>I mean, you messaged me about this last night and

0:16:08.480 --> 0:16:09.800
<v Speaker 2>I told my wife I couldn't believe it.

0:16:09.800 --> 0:16:13.920
<v Speaker 3>It's kind of wild. So yesterday in Germany, Remac set

0:16:14.160 --> 0:16:16.920
<v Speaker 3>a Guinness Book of World Records for going in reverse

0:16:17.240 --> 0:16:19.880
<v Speaker 3>for top speed in reverse. Do you want to guess

0:16:20.040 --> 0:16:21.040
<v Speaker 3>what the top speed was?

0:16:21.160 --> 0:16:24.160
<v Speaker 1>I thought you were gonna say, like seventy miles an hour.

0:16:24.440 --> 0:16:28.280
<v Speaker 3>One hundred and seventy one miles per hour in reverse,

0:16:28.600 --> 0:16:31.880
<v Speaker 3>which is kind of it's ridiculous. It sounds so stupid

0:16:31.880 --> 0:16:33.720
<v Speaker 3>and silly, but it's also kind of cool.

0:16:33.840 --> 0:16:35.760
<v Speaker 1>It sounds very unsafe to me.

0:16:36.280 --> 0:16:38.400
<v Speaker 3>I need to know more about it. I should say.

0:16:38.480 --> 0:16:41.480
<v Speaker 3>Rimac has plenty of speed records. They have like twenty

0:16:41.480 --> 0:16:45.240
<v Speaker 3>speed records going forward, so they're obviously very legit. This

0:16:45.360 --> 0:16:47.400
<v Speaker 3>is like, this is the record, I guess you go

0:16:47.440 --> 0:16:50.040
<v Speaker 3>for after you've already set the world record for an

0:16:50.080 --> 0:16:52.520
<v Speaker 3>electric car, which they do have, and you know going

0:16:52.560 --> 0:16:55.480
<v Speaker 3>forward there I think the world records at two hundred

0:16:55.480 --> 0:16:58.720
<v Speaker 3>and fifty six miles an hour, which is phenomenal, doesn't

0:16:58.760 --> 0:17:02.280
<v Speaker 3>beat the Bugatti Sharon, but for an electric vehicle, it's

0:17:02.320 --> 0:17:06.400
<v Speaker 3>the record. But yeah, this reverse record, it's weird, weird,

0:17:06.440 --> 0:17:08.440
<v Speaker 3>bit cool. I'd say, I.

0:17:08.119 --> 0:17:09.600
<v Speaker 1>Just don't love electric cars.

0:17:09.640 --> 0:17:11.080
<v Speaker 2>I have to say I've been thinking about it so

0:17:11.200 --> 0:17:14.000
<v Speaker 2>much recently because I've driven some that have impressed me.

0:17:14.160 --> 0:17:18.600
<v Speaker 2>The Mercedes, especially the Gle, but most of them, like

0:17:18.800 --> 0:17:21.439
<v Speaker 2>the kind of speed that you get is amazing, but

0:17:21.560 --> 0:17:25.600
<v Speaker 2>it doesn't feel that great, right. I haven't driven to Rimac,

0:17:25.680 --> 0:17:28.240
<v Speaker 2>but I've driven the Cairne and it's awesome.

0:17:28.920 --> 0:17:30.240
<v Speaker 1>It's like earth shattering.

0:17:30.600 --> 0:17:34.440
<v Speaker 3>Yes, yeah, the Rimac. Honestly, I really liked it when

0:17:34.440 --> 0:17:39.000
<v Speaker 3>I drove it. I think Rimek as a company is fascinating.

0:17:39.040 --> 0:17:42.800
<v Speaker 3>Mate Rimac, the founder, is sort of the anti Elon Musk.

0:17:42.880 --> 0:17:47.560
<v Speaker 3>He is very young, he's Croatian, He's received millions of

0:17:47.600 --> 0:17:51.400
<v Speaker 3>dollars in funding from Portia and also now he's leading Bugatti.

0:17:51.480 --> 0:17:54.720
<v Speaker 3>He's a genius, I should say too. This afternoon, I'm

0:17:54.720 --> 0:17:57.240
<v Speaker 3>going to be driving the Batista Peninfarina, which is another

0:17:57.320 --> 0:18:02.679
<v Speaker 3>electric vehicle that is powered by Rimac automotive batteries. So

0:18:02.880 --> 0:18:05.320
<v Speaker 3>Rimac actually has their hands in a lot of some

0:18:05.440 --> 0:18:08.200
<v Speaker 3>of these supercars. And I actually did like how the

0:18:08.280 --> 0:18:11.560
<v Speaker 3>Navara drove. I thought it was really nimble, really elegant,

0:18:11.960 --> 0:18:15.920
<v Speaker 3>obviously extremely fast, and the interior I thought was very

0:18:15.960 --> 0:18:17.440
<v Speaker 3>well done. You know, we're used to seeing a lot

0:18:17.440 --> 0:18:20.359
<v Speaker 3>of these electric cars with very shoddy interiors that almost

0:18:20.359 --> 0:18:23.960
<v Speaker 3>feel like an afterthought, but the Nevara they really pulled

0:18:23.960 --> 0:18:26.159
<v Speaker 3>it off. I think Rimac is doing a lot of

0:18:26.200 --> 0:18:29.560
<v Speaker 3>things right. They're a lot more conservative in running their

0:18:29.600 --> 0:18:33.360
<v Speaker 3>mouths promising things they can't deliver, and that seems to

0:18:33.440 --> 0:18:36.880
<v Speaker 3>be rare among some of these electric startup companies. I'm

0:18:36.920 --> 0:18:38.439
<v Speaker 3>not going to name any other names, but you can

0:18:38.520 --> 0:18:42.080
<v Speaker 3>fill in the blanks. So yeah, I just think it's cool.

0:18:42.119 --> 0:18:44.760
<v Speaker 3>I think Rimac is you know, they're they're having fun.

0:18:44.880 --> 0:18:47.879
<v Speaker 3>I saw their team. I talked to Mate in August

0:18:47.960 --> 0:18:51.600
<v Speaker 3>and Pebble Beach and he is just very humble. He's

0:18:51.600 --> 0:18:53.720
<v Speaker 3>a family man. He leads a quiet life.

0:18:53.880 --> 0:18:55.840
<v Speaker 2>Well, because I was wondering if if you've got him

0:18:55.840 --> 0:18:58.160
<v Speaker 2>on any bikes, Jason, have you ever given him Oh.

0:18:58.240 --> 0:19:00.159
<v Speaker 5>Not that I'm aware of, but it could only I

0:19:00.160 --> 0:19:01.560
<v Speaker 5>can only imagine what that could do.

0:19:02.240 --> 0:19:05.160
<v Speaker 1>Yeah, I mean, by the way, electric motorcycle.

0:19:05.240 --> 0:19:07.520
<v Speaker 3>I was just going to ask, Yeah.

0:19:06.920 --> 0:19:09.440
<v Speaker 4>That's the million dollar question, isn't it. It's a really

0:19:09.480 --> 0:19:10.080
<v Speaker 4>interesting thing.

0:19:10.240 --> 0:19:11.760
<v Speaker 5>At the end of the day, people are asking us,

0:19:11.960 --> 0:19:13.920
<v Speaker 5>when is Ducatti building an electric motorcycle.

0:19:13.960 --> 0:19:16.760
<v Speaker 4>Good news, as we have in Moto GP or MotoE.

0:19:17.720 --> 0:19:18.720
<v Speaker 4>We actually there's sole.

0:19:18.600 --> 0:19:22.159
<v Speaker 5>Supplier of the motorcycle for that series, and it's one

0:19:22.160 --> 0:19:24.560
<v Speaker 5>of the things that we know that eventually we're going

0:19:24.600 --> 0:19:27.399
<v Speaker 5>to have to get there. But the battery technology right

0:19:27.440 --> 0:19:30.240
<v Speaker 5>now is really really challenging for motorcycles because you don't

0:19:30.240 --> 0:19:32.600
<v Speaker 5>have the same energy density as you do with an

0:19:32.640 --> 0:19:36.000
<v Speaker 5>internal combustion engine, and unlike automotive where you have the

0:19:36.040 --> 0:19:38.520
<v Speaker 5>opportunity to put the weight down on the floor and floorboards,

0:19:38.720 --> 0:19:40.000
<v Speaker 5>with motorcycling, where are you going to go?

0:19:40.040 --> 0:19:43.359
<v Speaker 4>You're going up. And we did this analysis.

0:19:42.840 --> 0:19:44.760
<v Speaker 5>A couple of years ago where let's call it our

0:19:44.800 --> 0:19:47.399
<v Speaker 5>middleweight sport bike, the Pentagony V two at the time.

0:19:48.280 --> 0:19:50.159
<v Speaker 5>In order for us to deliver the same sort of

0:19:50.160 --> 0:19:53.280
<v Speaker 5>performance and the same sort of range for that motorcycle,

0:19:53.560 --> 0:19:56.320
<v Speaker 5>it would practically be double in weight. And we're talking

0:19:56.320 --> 0:19:58.439
<v Speaker 5>double in waight all of a sudden, what's an important

0:19:58.480 --> 0:19:59.520
<v Speaker 5>characteristic of Dukati.

0:19:59.560 --> 0:20:02.280
<v Speaker 4>It's the hand and you just throw that away if

0:20:02.280 --> 0:20:02.960
<v Speaker 4>you double the weight.

0:20:03.080 --> 0:20:06.400
<v Speaker 2>I also liked, you know, the acceleration. I love the breaking,

0:20:06.840 --> 0:20:09.919
<v Speaker 2>I like the design. I love the build quality.

0:20:10.080 --> 0:20:11.359
<v Speaker 3>Is there anything you don't love that?

0:20:18.720 --> 0:20:21.520
<v Speaker 2>Jason Channa, you are the CEO of Ducatti North America.

0:20:21.680 --> 0:20:24.320
<v Speaker 2>You guys have released a string of bikes, some of

0:20:24.480 --> 0:20:27.640
<v Speaker 2>which I find absolutely fascinating. So let's just run through

0:20:27.640 --> 0:20:30.040
<v Speaker 2>the real quick starting with a SUPERMANO, because that's to me,

0:20:31.160 --> 0:20:32.879
<v Speaker 2>an amazing opportunity.

0:20:33.000 --> 0:20:34.880
<v Speaker 1>You can get now girls.

0:20:34.520 --> 0:20:38.720
<v Speaker 2>And guys out on a Dukatti doing supermoto for real,

0:20:39.320 --> 0:20:42.800
<v Speaker 2>and like, what's the genesis of this bike? How did

0:20:42.880 --> 0:20:45.000
<v Speaker 2>you come to do it after not having done a

0:20:45.040 --> 0:20:46.960
<v Speaker 2>single cylinder or motorcycle for so long?

0:20:47.280 --> 0:20:49.320
<v Speaker 5>Well, I mean, it's it's a really interesting thing because

0:20:49.560 --> 0:20:52.479
<v Speaker 5>you know, we have the history of a Supermano engine,

0:20:52.840 --> 0:20:56.440
<v Speaker 5>which which is basically a seven forty nine many years

0:20:56.480 --> 0:20:58.240
<v Speaker 5>ago at one of our motorcycles that we lobbed one

0:20:58.240 --> 0:20:58.800
<v Speaker 5>of the cylinders.

0:20:58.760 --> 0:21:00.639
<v Speaker 1>I keep calling it Supermano, but you have a different

0:21:00.680 --> 0:21:01.040
<v Speaker 1>name for it.

0:21:01.280 --> 0:21:02.600
<v Speaker 4>Back then it was the Supermano.

0:21:02.640 --> 0:21:06.680
<v Speaker 5>But we actually the model itself is the it's basically

0:21:06.720 --> 0:21:09.040
<v Speaker 5>the super Mono, the super quadr Mono.

0:21:09.400 --> 0:21:12.040
<v Speaker 4>And the reason why is because the over square engine.

0:21:12.160 --> 0:21:14.280
<v Speaker 5>What we did is we took half of a Pentagley

0:21:14.320 --> 0:21:16.919
<v Speaker 5>twelve ninety nine, which was the pinnacle of the V

0:21:17.040 --> 0:21:20.280
<v Speaker 5>two engines for us, and once again we took a

0:21:20.320 --> 0:21:21.000
<v Speaker 5>cylinder off.

0:21:21.760 --> 0:21:24.040
<v Speaker 4>We took the horizontal.

0:21:23.480 --> 0:21:26.040
<v Speaker 5>Cylinder off of the motorcycle and kept the vertical and

0:21:26.080 --> 0:21:28.000
<v Speaker 5>then made sure to balance it out right. And we

0:21:28.440 --> 0:21:31.360
<v Speaker 5>have a motorcycle that when the engine is mounted into

0:21:31.400 --> 0:21:33.800
<v Speaker 5>the chassis's three hundred and thirty three pounds and it

0:21:33.800 --> 0:21:36.960
<v Speaker 5>will be delivering almost seventy five horsepower seventy four point

0:21:37.040 --> 0:21:39.600
<v Speaker 5>five and with a full race exhaust system that you're

0:21:39.640 --> 0:21:41.639
<v Speaker 5>only going to use for the track, of course, of course.

0:21:41.720 --> 0:21:44.560
<v Speaker 3>I mean, Jason, I'm curious you said earlier that you

0:21:44.600 --> 0:21:47.280
<v Speaker 3>know it's inevitable that you guys will do an electric bike.

0:21:47.920 --> 0:21:50.359
<v Speaker 3>But why? My question is why?

0:21:50.480 --> 0:21:50.680
<v Speaker 4>Why?

0:21:50.800 --> 0:21:52.719
<v Speaker 5>Because that's part of it is to do with our

0:21:52.760 --> 0:21:56.480
<v Speaker 5>requirements as a manufacturer being part of this larger group.

0:21:57.000 --> 0:22:00.879
<v Speaker 5>But we're not specifically set on electric, just so to

0:22:00.880 --> 0:22:03.359
<v Speaker 5>be clear, like, our objective here isn't to build an

0:22:03.400 --> 0:22:06.040
<v Speaker 5>electric motorcycle. That's not the box that we're checking. We're

0:22:06.080 --> 0:22:08.280
<v Speaker 5>checking the box of how do we reduce our carbon footprint?

0:22:08.720 --> 0:22:12.960
<v Speaker 5>Simply how do we be a responsible sustainable company in

0:22:13.040 --> 0:22:15.960
<v Speaker 5>terms of what product we're bringing to market? And electric

0:22:16.040 --> 0:22:17.600
<v Speaker 5>is one of the boxes. It's one of the areas

0:22:17.600 --> 0:22:18.959
<v Speaker 5>for us to look. It seems to be the one

0:22:19.000 --> 0:22:21.320
<v Speaker 5>that's getting the most attention, so we have to pay

0:22:21.359 --> 0:22:22.240
<v Speaker 5>attention to it.

0:22:22.320 --> 0:22:24.000
<v Speaker 3>Are people asking for it?

0:22:24.080 --> 0:22:24.600
<v Speaker 4>Absolutely?

0:22:25.359 --> 0:22:25.800
<v Speaker 1>No?

0:22:25.800 --> 0:22:27.520
<v Speaker 4>No, Yeah, they're not. They're not. They're not.

0:22:27.600 --> 0:22:30.280
<v Speaker 5>And that's that's that's actually a point that seems to

0:22:30.320 --> 0:22:31.679
<v Speaker 5>be not wanting.

0:22:32.000 --> 0:22:33.760
<v Speaker 4>People don't want to discuss that point.

0:22:33.560 --> 0:22:36.679
<v Speaker 2>But maybe they will after MotoE, you know, because the

0:22:36.720 --> 0:22:40.320
<v Speaker 2>Desmo Sudici was only in race form until people ask

0:22:40.440 --> 0:22:41.480
<v Speaker 2>for it for.

0:22:41.400 --> 0:22:43.480
<v Speaker 1>So many for so long that you had to finally

0:22:43.480 --> 0:22:44.160
<v Speaker 1>put it out well.

0:22:44.200 --> 0:22:46.440
<v Speaker 5>And that's part of our strategy in terms of moto e,

0:22:46.600 --> 0:22:47.600
<v Speaker 5>is like, if we're going to do this, we're going

0:22:47.640 --> 0:22:49.560
<v Speaker 5>to do it at the highest level, and we're going

0:22:49.640 --> 0:22:51.400
<v Speaker 5>to use that as an opportunity to be a real

0:22:51.440 --> 0:22:53.360
<v Speaker 5>world R and D lab. I mean, that's and that's

0:22:53.400 --> 0:22:55.600
<v Speaker 5>what we're getting out of it. We're starting to set

0:22:55.680 --> 0:22:57.919
<v Speaker 5>times that are actually in line with what we used

0:22:57.960 --> 0:23:00.240
<v Speaker 5>to do in World Superbike and so we're close using

0:23:00.320 --> 0:23:03.199
<v Speaker 5>the gap. But what better lab to be able to

0:23:03.240 --> 0:23:05.520
<v Speaker 5>experience that and find a way for it to trickle

0:23:05.560 --> 0:23:08.920
<v Speaker 5>down to the final consumer. But to your point, kind

0:23:08.920 --> 0:23:11.600
<v Speaker 5>of like we're also looking at other technologies. For example,

0:23:12.000 --> 0:23:13.920
<v Speaker 5>simple things that have been done in automotive for years

0:23:13.960 --> 0:23:17.159
<v Speaker 5>but it's never been applied to motorcycling, like cylinder deactivation

0:23:17.880 --> 0:23:18.199
<v Speaker 5>like the V.

0:23:18.359 --> 0:23:19.800
<v Speaker 4>Four, the rear bank of cylinders.

0:23:20.280 --> 0:23:22.680
<v Speaker 5>You know, whether you're at low RPMs when you're riding

0:23:22.760 --> 0:23:25.160
<v Speaker 5>in town or you're at low RPMs when you're out

0:23:25.160 --> 0:23:26.879
<v Speaker 5>on the open highway and you're just not cracking on

0:23:26.920 --> 0:23:30.240
<v Speaker 5>the motor, the bank of real cylinders will deactivate, and

0:23:30.280 --> 0:23:33.800
<v Speaker 5>actually it's definitely good for a heat transfer for fuel reduction.

0:23:34.320 --> 0:23:36.359
<v Speaker 5>So there's those sorts of things we're looking at. Also

0:23:36.560 --> 0:23:39.320
<v Speaker 5>alternative fuels, which we know Moto GP is going to

0:23:39.320 --> 0:23:41.240
<v Speaker 5>be going to one hundred percent alternative fuels in a

0:23:41.280 --> 0:23:42.880
<v Speaker 5>couple of years, and so that's an area that we're

0:23:42.880 --> 0:23:45.040
<v Speaker 5>looking at as well. So I think there is that

0:23:45.480 --> 0:23:49.160
<v Speaker 5>area of us being a big company, let's say big

0:23:49.200 --> 0:23:52.480
<v Speaker 5>in terms of our world, and trying to find a

0:23:52.480 --> 0:23:54.800
<v Speaker 5>way to be responsible and actually what we're doing and

0:23:54.840 --> 0:23:58.119
<v Speaker 5>bringing new product to market, and so this is something

0:23:58.160 --> 0:23:59.840
<v Speaker 5>that this is why E is deaf.

0:24:00.040 --> 0:24:01.440
<v Speaker 4>One of the solutions there's.

0:24:01.280 --> 0:24:06.040
<v Speaker 2>By the way, the cylinder bank activate deactivation, which happens

0:24:06.040 --> 0:24:08.480
<v Speaker 2>on most of the Maulti stratas, I think does not

0:24:08.600 --> 0:24:11.359
<v Speaker 2>happen on the new multi strata on the RS, the

0:24:11.440 --> 0:24:14.359
<v Speaker 2>V four RS, because that goes back to the Desmo

0:24:14.440 --> 0:24:17.560
<v Speaker 2>dramaic valves, which I'm so pumped about.

0:24:17.680 --> 0:24:20.520
<v Speaker 1>And I have had three multi stratas.

0:24:21.160 --> 0:24:24.359
<v Speaker 2>Twins, and I was waiting to get the V four

0:24:24.680 --> 0:24:27.520
<v Speaker 2>until they put a smaller front tire on it, which

0:24:27.560 --> 0:24:29.760
<v Speaker 2>they did at the Pike's Peak last year. And then

0:24:29.800 --> 0:24:31.960
<v Speaker 2>I told Jason at one point like, but I want

0:24:32.119 --> 0:24:35.359
<v Speaker 2>Desmo Drama Valves on it, and he was like, wait

0:24:35.400 --> 0:24:36.160
<v Speaker 2>till next year.

0:24:36.359 --> 0:24:41.000
<v Speaker 3>Yeah, and so little Birdie, Yeah, that's.

0:24:40.840 --> 0:24:43.280
<v Speaker 1>Great, and I'm pretty excited about that.

0:24:43.320 --> 0:24:45.199
<v Speaker 5>And you know, of course it's not I'm not a

0:24:45.240 --> 0:24:47.280
<v Speaker 5>sales prevention officer. I'm not going to tell somebody to

0:24:47.320 --> 0:24:50.919
<v Speaker 5>not buy a motorcycle. But I also know that I

0:24:50.960 --> 0:24:53.080
<v Speaker 5>will be hearing it for a long time if he

0:24:53.160 --> 0:24:55.719
<v Speaker 5>went out and got the Pike's Peak. Yeah, and then

0:24:55.760 --> 0:24:57.240
<v Speaker 5>the RS came a couple months later.

0:24:57.359 --> 0:25:00.600
<v Speaker 2>So tell us about the new Panagali that you put

0:25:00.600 --> 0:25:03.119
<v Speaker 2>out as an homage to the nine sixteen. And a

0:25:03.119 --> 0:25:05.359
<v Speaker 2>lot of people will say that the nine sixteen is

0:25:05.400 --> 0:25:09.760
<v Speaker 2>one of the most beautiful motorcycles ever penned. But I

0:25:09.760 --> 0:25:12.359
<v Speaker 2>think it didn't even have a hundred horsepower, right, and

0:25:12.400 --> 0:25:14.040
<v Speaker 2>this one's going to have basically two.

0:25:14.640 --> 0:25:17.359
<v Speaker 5>Well, the original nine sixteen was just bumping right about

0:25:17.400 --> 0:25:20.960
<v Speaker 5>above a hundred, just barely. Yeah, but this thing is

0:25:21.040 --> 0:25:23.920
<v Speaker 5>it is perfectly put as an homage to the original

0:25:24.000 --> 0:25:28.760
<v Speaker 5>nine sixteen for a matter of recognizing its place and history.

0:25:28.800 --> 0:25:32.040
<v Speaker 5>For Jakati, one of the most iconic motorcycle designs ever.

0:25:32.480 --> 0:25:35.200
<v Speaker 5>In fact, if you ever typed google the word superbike,

0:25:35.640 --> 0:25:38.560
<v Speaker 5>usually the nine sixteen is what comes to mind right away.

0:25:39.080 --> 0:25:42.040
<v Speaker 5>And it was important for us to celebrate that because

0:25:42.080 --> 0:25:44.200
<v Speaker 5>part of our heritage is actually a really important part

0:25:44.200 --> 0:25:47.160
<v Speaker 5>of who we are and what we've done, and especially

0:25:47.200 --> 0:25:50.440
<v Speaker 5>as we look at the current design of the motorcycle

0:25:50.440 --> 0:25:52.879
<v Speaker 5>that we have today with the Pentagali V four series.

0:25:53.359 --> 0:25:56.119
<v Speaker 5>I mean, the ability to find that livery and to

0:25:56.160 --> 0:25:58.160
<v Speaker 5>be able to connect it with that model and then

0:25:58.280 --> 0:26:00.320
<v Speaker 5>speck it out with all of the best stuff I mean,

0:26:00.520 --> 0:26:03.840
<v Speaker 5>from the carbon fiber wheels to the dry clutch, but

0:26:03.960 --> 0:26:06.240
<v Speaker 5>things that are actually a real world I had actually

0:26:06.240 --> 0:26:08.520
<v Speaker 5>a client texting me last night as I was flying

0:26:08.520 --> 0:26:11.520
<v Speaker 5>into New York, asking me should I get it? Should

0:26:11.560 --> 0:26:12.160
<v Speaker 5>I get it?

0:26:12.200 --> 0:26:14.919
<v Speaker 4>Should I like? Do you love it? Yes? Okay, then

0:26:14.960 --> 0:26:15.399
<v Speaker 4>you get it?

0:26:15.480 --> 0:26:19.040
<v Speaker 5>And that's what it inspires those people that are serious

0:26:19.040 --> 0:26:21.800
<v Speaker 5>collectors to get it. And actually, right now, I could say,

0:26:21.840 --> 0:26:23.760
<v Speaker 5>as of today, because I checked with my sales team,

0:26:24.000 --> 0:26:26.080
<v Speaker 5>we've sold out of a North American production of this

0:26:26.240 --> 0:26:28.640
<v Speaker 5>motorcycle or allocation gone in one day.

0:26:28.720 --> 0:26:30.720
<v Speaker 2>That's good for you, but depressing for those of us

0:26:30.760 --> 0:26:31.920
<v Speaker 2>who haven't ordered one yet.

0:26:32.000 --> 0:26:36.000
<v Speaker 4>Sorry, Matt, I'll get you on the list, all right.

0:26:36.880 --> 0:26:39.160
<v Speaker 2>So I'm very excited about all that. There's a new

0:26:39.200 --> 0:26:41.920
<v Speaker 2>bike coming. There's one more new bike that you guys

0:26:41.920 --> 0:26:45.520
<v Speaker 2>had to premiere in December, and I don't know what

0:26:45.560 --> 0:26:49.480
<v Speaker 2>it is, but I remember one time when I met

0:26:49.520 --> 0:26:53.440
<v Speaker 2>Magnus Walker. I think we were in Geneva or maybe

0:26:53.520 --> 0:26:57.199
<v Speaker 2>in Frankfort at a Lamborghini unveiling. You had put a

0:26:57.200 --> 0:26:59.960
<v Speaker 2>bike out that was like unveiled at the same time

0:27:00.359 --> 0:27:02.920
<v Speaker 2>as a Lamborghini, and they had kind of the same

0:27:02.960 --> 0:27:06.760
<v Speaker 2>livery and it was so cool, And that partnership makes

0:27:06.800 --> 0:27:07.439
<v Speaker 2>a lot of sense to me.

0:27:07.440 --> 0:27:09.520
<v Speaker 1>Because it's Italian. Yeah, it's Italian.

0:27:09.560 --> 0:27:13.440
<v Speaker 2>They're both like in Bologna basically, and I just get it.

0:27:13.480 --> 0:27:16.200
<v Speaker 2>But this next bike you're gonna put out as a

0:27:16.200 --> 0:27:17.879
<v Speaker 2>collab and what is not with Lamborghini.

0:27:18.440 --> 0:27:19.560
<v Speaker 4>It's not with Lamborghini.

0:27:19.560 --> 0:27:22.600
<v Speaker 5>And it's definitely a departure from what people would maybe

0:27:22.600 --> 0:27:26.360
<v Speaker 5>normally expect. There's some collaborations where you it's an obvious, right,

0:27:26.400 --> 0:27:28.159
<v Speaker 5>it's a gimme. This one is a bit of a

0:27:28.200 --> 0:27:30.879
<v Speaker 5>stretch for us. But it's actually, like I said, I've

0:27:31.080 --> 0:27:33.680
<v Speaker 5>to you earlier. I've seen the bike in person. It's

0:27:33.880 --> 0:27:38.159
<v Speaker 5>just beautiful, elegant, the perfect collaboration, and we're going to

0:27:38.240 --> 0:27:41.920
<v Speaker 5>be hosting it at Art Basel in Miami the first

0:27:41.920 --> 0:27:43.760
<v Speaker 5>week of December, so that's where we're going to unveil

0:27:43.760 --> 0:27:46.840
<v Speaker 5>this motorcycle. And I think that there's a great opportunity

0:27:46.880 --> 0:27:49.200
<v Speaker 5>for us to be able to reach actually a little

0:27:49.200 --> 0:27:51.159
<v Speaker 5>bit of a different audience with this, and that's the

0:27:51.160 --> 0:27:53.000
<v Speaker 5>one thing that as a brand, we're always trying to do.

0:27:53.040 --> 0:27:55.560
<v Speaker 5>How do we stretch but stay true to who we

0:27:55.640 --> 0:27:57.320
<v Speaker 5>are And part of it.

0:27:57.280 --> 0:27:57.880
<v Speaker 4>Is the design.

0:27:57.960 --> 0:28:00.679
<v Speaker 5>And I can tell you that our design team, Andre Feridasi,

0:28:01.240 --> 0:28:04.520
<v Speaker 5>along with the other designers from the other company, worked

0:28:04.600 --> 0:28:07.720
<v Speaker 5>very closely on the details of this motorcycle to bring

0:28:07.840 --> 0:28:10.480
<v Speaker 5>something to market that I think will be a bit unexpected.

0:28:10.840 --> 0:28:13.879
<v Speaker 3>You mentioned reaching an audience. This is a self serving

0:28:13.960 --> 0:28:16.080
<v Speaker 3>question because I'm going to get a Scrambler full throttle

0:28:16.119 --> 0:28:18.600
<v Speaker 3>in a couple weeks to try. I have to imagine

0:28:18.600 --> 0:28:21.879
<v Speaker 3>that the Scrambler is your best selling bike. Is that true?

0:28:21.920 --> 0:28:25.240
<v Speaker 3>I mean, Matt has all of his fancy, expensive, extremely

0:28:25.280 --> 0:28:27.399
<v Speaker 3>powerful bikes, but honestly, I love the Scrambler.

0:28:27.520 --> 0:28:28.560
<v Speaker 1>Agreed, totally agree.

0:28:28.960 --> 0:28:31.240
<v Speaker 3>Is that actually your best selling model is that when

0:28:31.240 --> 0:28:34.200
<v Speaker 3>people think of Doucati, is that what they actually think about.

0:28:34.359 --> 0:28:37.480
<v Speaker 5>Actually, No, the Scrambler had when it first came out.

0:28:37.560 --> 0:28:39.560
<v Speaker 5>It was part of this kind of on the tail

0:28:39.640 --> 0:28:44.520
<v Speaker 5>end of this trend of postmodern heritage influenced motorcycles, and

0:28:44.760 --> 0:28:47.360
<v Speaker 5>it did very very well for us, and consistently it

0:28:47.400 --> 0:28:50.480
<v Speaker 5>does well. But it's very interesting to see that since

0:28:50.560 --> 0:28:53.160
<v Speaker 5>the shift of the pandemic in the motorcycling market, we've

0:28:53.200 --> 0:28:55.360
<v Speaker 5>really seen a lot of our growth in terms of

0:28:55.400 --> 0:29:00.200
<v Speaker 5>our volumes and improfit going to our higher end product.

0:28:59.640 --> 0:29:02.880
<v Speaker 5>And the Scrambler has been great because it allows access

0:29:02.920 --> 0:29:06.680
<v Speaker 5>and intrigue to Dukati into the entire world of Dukatti,

0:29:07.000 --> 0:29:10.320
<v Speaker 5>but through let's say, something that's unintimidating and fun. I

0:29:10.400 --> 0:29:13.360
<v Speaker 5>personally still have my Scrambler desert sled I've had for

0:29:13.800 --> 0:29:16.400
<v Speaker 5>five years now, and I get on it and I

0:29:16.480 --> 0:29:19.160
<v Speaker 5>ride it, and I love it. Eight hundred cc air cooled,

0:29:19.240 --> 0:29:21.000
<v Speaker 5>you know, it's seventy something horse power.

0:29:21.200 --> 0:29:22.360
<v Speaker 4>It's just fun and fun.

0:29:22.480 --> 0:29:25.760
<v Speaker 5>Yeah, And that simplicity of riding is it reminds me

0:29:25.840 --> 0:29:27.600
<v Speaker 5>what got me into motorcycling in the first place.

0:29:27.960 --> 0:29:28.960
<v Speaker 4>But then of course, I like to.

0:29:28.920 --> 0:29:33.040
<v Speaker 5>Get on a multi strata before rally and crack the

0:29:33.040 --> 0:29:36.800
<v Speaker 5>throttle triple digits on open roads. So it's great that

0:29:36.880 --> 0:29:40.360
<v Speaker 5>we have that broad breadth of product that allows people

0:29:40.400 --> 0:29:43.680
<v Speaker 5>to find their way into Dukati as well. So and

0:29:43.720 --> 0:29:46.160
<v Speaker 5>the next these current versions of the next gen Scrambler

0:29:46.200 --> 0:29:48.840
<v Speaker 5>have been spectacular for us because we've been able to

0:29:48.880 --> 0:29:51.960
<v Speaker 5>add a lot of the technology to the motorcycles, making

0:29:52.000 --> 0:29:56.680
<v Speaker 5>them i'd say definitely safer, more easily accessibly, more approachable

0:29:56.760 --> 0:29:59.840
<v Speaker 5>riding modes and all of this stuff, but still have

0:30:00.080 --> 0:30:02.560
<v Speaker 5>that kind of classic design that's been a little bit

0:30:02.560 --> 0:30:03.360
<v Speaker 5>more modernized.

0:30:03.800 --> 0:30:06.120
<v Speaker 3>I love that. It's interesting that you say, really, your

0:30:06.160 --> 0:30:09.640
<v Speaker 3>business is showing growth in the more expensive things, because

0:30:09.680 --> 0:30:12.280
<v Speaker 3>that's the same exact with automakers. I mean, they are

0:30:12.360 --> 0:30:15.239
<v Speaker 3>just it's like price isn't really a consideration. If you're

0:30:15.280 --> 0:30:18.160
<v Speaker 3>over a certain threshold of what the MSRP is, it

0:30:18.200 --> 0:30:20.719
<v Speaker 3>doesn't really matter to the people who are I mean

0:30:20.760 --> 0:30:23.040
<v Speaker 3>it does, but that's not going to be the prohibiting

0:30:23.080 --> 0:30:24.040
<v Speaker 3>factor for the metal.

0:30:24.240 --> 0:30:25.200
<v Speaker 4>You're absolutely right.

0:30:25.200 --> 0:30:28.320
<v Speaker 5>In fact, this is something that we have engineered by

0:30:28.320 --> 0:30:30.920
<v Speaker 5>design in North America as well, because we see the

0:30:30.960 --> 0:30:33.400
<v Speaker 5>opportunity we see that as being a differentiator for us

0:30:33.880 --> 0:30:36.040
<v Speaker 5>and as a brand. When we do that, we actually

0:30:36.080 --> 0:30:38.880
<v Speaker 5>are more profitable and we get to make investments back

0:30:38.920 --> 0:30:41.560
<v Speaker 5>into the client experiences. And at the end of the day,

0:30:41.560 --> 0:30:43.920
<v Speaker 5>there's a lot of great motorcycles out there, but what

0:30:43.960 --> 0:30:46.960
<v Speaker 5>do people want? They want stuff to do with their motorcycles, right, Like, Okay,

0:30:47.200 --> 0:30:49.760
<v Speaker 5>I'm biased, Matt. You're probably a little biased about the

0:30:49.760 --> 0:30:53.480
<v Speaker 5>greatest motorcycles in the world. But it doesn't mean anything

0:30:53.560 --> 0:30:55.080
<v Speaker 5>unless you have something to do with it. So we

0:30:55.400 --> 0:30:59.160
<v Speaker 5>have been really investing on creating experiences for these clients

0:30:59.680 --> 0:31:01.920
<v Speaker 5>that beyond just you own it and you get a

0:31:01.920 --> 0:31:04.840
<v Speaker 5>look out of the garage, which is definitely an ownership experience,

0:31:04.920 --> 0:31:06.760
<v Speaker 5>isn't it. Yeah, that's to open the door and go,

0:31:06.880 --> 0:31:10.120
<v Speaker 5>oh yeah, But what do you actually do with it?

0:31:10.200 --> 0:31:12.240
<v Speaker 4>And that is what people are looking for. That's what

0:31:12.320 --> 0:31:16.000
<v Speaker 4>really matters, and that brings substance to the ownership experience.

0:31:16.600 --> 0:31:18.720
<v Speaker 2>Jason has been great having you here with us in

0:31:18.720 --> 0:31:21.240
<v Speaker 2>the studio. Thanks so much for joining us. Jason Chennik

0:31:21.360 --> 0:31:24.920
<v Speaker 2>is the CEO of Ducati North America. And we didn't

0:31:24.920 --> 0:31:27.960
<v Speaker 2>get to the my box because Hannah is driving. I

0:31:27.960 --> 0:31:30.600
<v Speaker 2>don't know which one but a my bock and I

0:31:30.640 --> 0:31:33.320
<v Speaker 2>wanted to get her take on it. But Hannah, at

0:31:33.320 --> 0:31:35.280
<v Speaker 2>some point you're going to write a story about it, right.

0:31:35.240 --> 0:31:37.040
<v Speaker 3>Yeah, we'll have the review in a couple of weeks.

0:31:37.080 --> 0:31:40.760
<v Speaker 3>It's the Mercedes my Box GLS six hundred. It's their big,

0:31:40.840 --> 0:31:44.440
<v Speaker 3>big expensive suv and it's it is kind of fabulous,

0:31:44.880 --> 0:31:46.720
<v Speaker 3>So look forward to that in a couple of weeks.

0:31:46.760 --> 0:31:49.640
<v Speaker 3>You can read all of my coverage on Bloomberg at

0:31:49.640 --> 0:31:54.000
<v Speaker 3>Bloomberg Pursuits and follow me on Instagram at Hannah Elliott XL.

0:31:54.360 --> 0:31:57.320
<v Speaker 2>You can follow me on Instagram as well at Matt

0:31:57.320 --> 0:32:00.280
<v Speaker 2>Miller nineteen seventy three. And you can watch me on

0:32:00.320 --> 0:32:02.560
<v Speaker 2>Bloomberg Television every day one pm. You can listen to

0:32:02.560 --> 0:32:05.440
<v Speaker 2>me on Bloomberg Radio every day from ten to one.

0:32:05.840 --> 0:32:09.560
<v Speaker 2>We're also on YouTube. And one other cool thing is

0:32:09.560 --> 0:32:12.640
<v Speaker 2>that the Bloomberg Business App is now available on Apple

0:32:12.720 --> 0:32:16.680
<v Speaker 2>CarPlay and Android Auto, which is super cool because you

0:32:16.760 --> 0:32:18.760
<v Speaker 2>have it in your dashboard and you can click on

0:32:18.800 --> 0:32:21.320
<v Speaker 2>any of the podcasts or any of the live programs

0:32:21.400 --> 0:32:24.080
<v Speaker 2>as well. Thanks very much for listening. We'll be back

0:32:24.200 --> 0:32:27.160
<v Speaker 2>next week, same time, same place. I'm Matt Miller.

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<v Speaker 3>I'm Hannah Elliott and this is Bloomberg.