1 00:00:00,240 --> 00:00:04,000 Speaker 1: This is the Business of Sports from Bloomberg Radio with Scott, 2 00:00:04,720 --> 00:00:08,720 Speaker 1: Michael Barr, and Evan Novie Williams. Hello, I'm Scott, I'm 3 00:00:08,720 --> 00:00:12,280 Speaker 1: Evan Novie Williams, and I'm Michael Barr. And this is 4 00:00:12,320 --> 00:00:15,080 Speaker 1: the Bloomberg Business of Sports podcast where we explore the 5 00:00:15,080 --> 00:00:18,560 Speaker 1: big money issues in the world of sports. And let's start. 6 00:00:18,200 --> 00:00:21,040 Speaker 1: Are we having an Olympics, Because it does not look 7 00:00:21,079 --> 00:00:24,640 Speaker 1: like we're going to have an Olympics in Tokyo now 8 00:00:24,680 --> 00:00:30,440 Speaker 1: that Australia has withdrawn and also Canada has withdrawn. I 9 00:00:30,440 --> 00:00:32,800 Speaker 1: don't see it happening. Well, I don't see it happening 10 00:00:33,280 --> 00:00:36,440 Speaker 1: when they thought it was going to happen. But Evan, 11 00:00:36,520 --> 00:00:38,960 Speaker 1: you are closer to this than than any of us. 12 00:00:39,560 --> 00:00:42,000 Speaker 1: I think you would agree that the Olympics are going 13 00:00:42,040 --> 00:00:45,520 Speaker 1: to happen. We just don't know when they're going to happen. 14 00:00:45,560 --> 00:00:48,360 Speaker 1: Would you agree with that? I think that's exactly right. Yeah. 15 00:00:48,560 --> 00:00:51,400 Speaker 1: I think they really have have three options. One is 16 00:00:52,000 --> 00:00:54,880 Speaker 1: later this year, which I would think that scientists would 17 00:00:54,880 --> 00:00:57,560 Speaker 1: would pretty quickly tell them is not a good idea. 18 00:00:58,040 --> 00:01:03,120 Speaker 1: And then you have potentially next summer and potentially this 19 00:01:03,160 --> 00:01:07,000 Speaker 1: summer after that. I think the obvious. The obvious answer 20 00:01:07,000 --> 00:01:10,360 Speaker 1: there is one makes more sense. You're not competing with 21 00:01:10,400 --> 00:01:12,760 Speaker 1: the Men's World Cup, you're not competing right after the 22 00:01:12,760 --> 00:01:17,880 Speaker 1: Winter Olympics. UM doing something, doing an event without you know, 23 00:01:17,920 --> 00:01:20,440 Speaker 1: competing against those two is a pretty big, big boost. 24 00:01:20,520 --> 00:01:23,480 Speaker 1: So next year makes sense. But there's so many little 25 00:01:23,480 --> 00:01:25,560 Speaker 1: things you have to do to make sure that a 26 00:01:25,600 --> 00:01:27,920 Speaker 1: city can host these games. Who knows what they end 27 00:01:27,959 --> 00:01:31,040 Speaker 1: up deciding. Yeah, but I thought it was pretty interesting 28 00:01:31,080 --> 00:01:34,120 Speaker 1: that it didn't seem the leadership was coming from the 29 00:01:34,160 --> 00:01:36,240 Speaker 1: i o C on this one. It got to a 30 00:01:36,240 --> 00:01:38,240 Speaker 1: point where they asked for four weeks to make a 31 00:01:38,280 --> 00:01:42,680 Speaker 1: decision and and then Canada, the Olympic Committee, just came 32 00:01:42,680 --> 00:01:46,080 Speaker 1: out and said we're not going. Uh So it seems 33 00:01:46,080 --> 00:01:50,280 Speaker 1: as if this one is being pushed down up instead 34 00:01:50,360 --> 00:01:55,480 Speaker 1: of up down where the decision is being made for 35 00:01:55,920 --> 00:01:58,720 Speaker 1: the i o C. If the athletes just say we're 36 00:01:58,760 --> 00:02:02,160 Speaker 1: just not participating, what are your choices after that? No, 37 00:02:02,240 --> 00:02:04,400 Speaker 1: you're absolutely right, it's and you said it on the 38 00:02:04,400 --> 00:02:06,280 Speaker 1: podcast last week. You know, athletes have a lot of 39 00:02:06,280 --> 00:02:08,760 Speaker 1: power here. This has been totally an athlete and coach 40 00:02:08,840 --> 00:02:12,480 Speaker 1: driven thing. You know, enough athletes on social media started 41 00:02:12,520 --> 00:02:15,079 Speaker 1: talking about how disrupted their training were, how how disrupted 42 00:02:15,120 --> 00:02:18,440 Speaker 1: their qualifiers were, And then you had teams like USA 43 00:02:18,480 --> 00:02:21,600 Speaker 1: Swimming in USA Track and Field start advocating for a postponement. 44 00:02:22,000 --> 00:02:24,520 Speaker 1: Then you had the Canadian Olympic teams saying we're not going, 45 00:02:25,000 --> 00:02:27,440 Speaker 1: and all those things are forcing the IOC forward. So 46 00:02:27,520 --> 00:02:30,520 Speaker 1: you're right. Thomas Bach, president of the IOC, he asked 47 00:02:30,520 --> 00:02:33,200 Speaker 1: this weekend for four weeks to make a decision. I 48 00:02:33,200 --> 00:02:36,280 Speaker 1: would be shocked if he gets those four weeks, given 49 00:02:36,320 --> 00:02:40,280 Speaker 1: the speed with which athletes and now team federations around 50 00:02:40,280 --> 00:02:42,400 Speaker 1: the world seemed to be getting on board with this 51 00:02:42,440 --> 00:02:45,000 Speaker 1: idea of postponement. I just don't see a world where 52 00:02:45,000 --> 00:02:47,800 Speaker 1: he can go four more weeks before announcing what the 53 00:02:47,800 --> 00:02:51,240 Speaker 1: plan is. And then throw in the fact that Japanese 54 00:02:51,240 --> 00:02:54,920 Speaker 1: Prime Minister Abbey also said, hey, we can't guarantee the 55 00:02:54,960 --> 00:02:59,000 Speaker 1: safety of the athletes and have that's the case, we 56 00:02:59,080 --> 00:03:01,440 Speaker 1: can't go act, you know, and just to give a 57 00:03:01,480 --> 00:03:03,240 Speaker 1: sense of all the things you need to unwind if 58 00:03:03,280 --> 00:03:06,519 Speaker 1: you're thinking about postponing this, you know, there's millions, literally 59 00:03:06,520 --> 00:03:09,560 Speaker 1: millions of hotel nights that have been booked and reserved 60 00:03:09,880 --> 00:03:12,560 Speaker 1: seven years in advance, in Tokyo for the summer of 61 00:03:13,480 --> 00:03:16,400 Speaker 1: you know, who knows what those hotels look like already 62 00:03:16,480 --> 00:03:19,560 Speaker 1: in terms of bookings for next summer. You have venues 63 00:03:19,639 --> 00:03:22,560 Speaker 1: that are have plans for after the games, right, some 64 00:03:22,600 --> 00:03:24,520 Speaker 1: of those venues are being turned into condos that are 65 00:03:24,520 --> 00:03:26,520 Speaker 1: going to be sold or have already been sold to 66 00:03:26,560 --> 00:03:28,919 Speaker 1: people to move into in a couple of years. If 67 00:03:28,919 --> 00:03:31,760 Speaker 1: you're now asking, you know, that construction to stop for 68 00:03:31,800 --> 00:03:34,200 Speaker 1: a year or even two years, you know, maybe that 69 00:03:34,280 --> 00:03:39,040 Speaker 1: changes the plan there. So, so venues, hotel rooms, companies, contractors, 70 00:03:39,640 --> 00:03:42,080 Speaker 1: is the is the caterer that that you know built 71 00:03:42,120 --> 00:03:45,320 Speaker 1: its entire year around three months serving v I P 72 00:03:45,480 --> 00:03:48,000 Speaker 1: s in Tokyo? Are they going to be around next year? 73 00:03:48,000 --> 00:03:50,120 Speaker 1: Are they free next year? There's all those questions that 74 00:03:50,200 --> 00:03:53,480 Speaker 1: the IOC and its spars, et cetera need to figure out. 75 00:03:54,160 --> 00:03:57,560 Speaker 1: Let's talk about now the NFL pushing forward with TV 76 00:03:57,720 --> 00:04:01,800 Speaker 1: deals and the negotiations that's taking place with that, which 77 00:04:01,840 --> 00:04:05,960 Speaker 1: is interesting because I'm not even so sure that there 78 00:04:06,040 --> 00:04:10,200 Speaker 1: might even be a delay in the National Football League, 79 00:04:10,240 --> 00:04:12,720 Speaker 1: So anything can happen here. Yeah, bar I think you're 80 00:04:12,760 --> 00:04:15,320 Speaker 1: thinking too short term with everything here. So what if 81 00:04:15,320 --> 00:04:18,400 Speaker 1: there's a delay in the NFL season. This isn't about 82 00:04:19,200 --> 00:04:25,360 Speaker 1: three games, five games. We're talking multi year, multibillion dollar 83 00:04:26,080 --> 00:04:30,080 Speaker 1: media contracts with the biggest media companies, the incumbents, and 84 00:04:30,080 --> 00:04:33,280 Speaker 1: then you have to see through the technology companies jump in. 85 00:04:33,800 --> 00:04:36,880 Speaker 1: But you just wonder why the NFL is moving forward. 86 00:04:36,920 --> 00:04:40,000 Speaker 1: They've got their labor piece now, Uh, you have the 87 00:04:40,040 --> 00:04:42,599 Speaker 1: market cap. You're ready for a great stat here. Mr 88 00:04:42,680 --> 00:04:47,799 Speaker 1: Barr Disney, which of course owns ESPN, Comcast and Viacom 89 00:04:47,880 --> 00:04:54,680 Speaker 1: CBS have lost forty six billion with a b billion 90 00:04:54,720 --> 00:04:59,840 Speaker 1: dollars in market cap since the NBA suspended the games. 91 00:05:00,880 --> 00:05:06,640 Speaker 1: The forty six billion dollars. So you wonder why the 92 00:05:06,760 --> 00:05:10,160 Speaker 1: NFL would push forward with these media companies hurting this way. 93 00:05:10,320 --> 00:05:14,520 Speaker 1: And the answer is because the NFL programming even now 94 00:05:15,320 --> 00:05:18,039 Speaker 1: is so important to these media companies. And I'm sure 95 00:05:18,080 --> 00:05:20,120 Speaker 1: they feel there'll be a rebound once game start and 96 00:05:20,200 --> 00:05:24,559 Speaker 1: viewers come back. Uh that they don't feel the league 97 00:05:24,560 --> 00:05:27,720 Speaker 1: and its owners do not feel that these media companies 98 00:05:28,040 --> 00:05:31,200 Speaker 1: will not bid and will not bid handsomely, and whether 99 00:05:31,520 --> 00:05:36,200 Speaker 1: they get more or sixty or seventy or as Lee Burke, 100 00:05:36,440 --> 00:05:40,040 Speaker 1: an industry consultant, a consultant told us, maybe double the 101 00:05:40,120 --> 00:05:44,080 Speaker 1: rights package they have now. Uh, the NBA, sorry, the 102 00:05:44,200 --> 00:05:48,280 Speaker 1: NFL sees big time money ahead and they're just not 103 00:05:48,960 --> 00:05:51,240 Speaker 1: willing or don't see a need to wait. Yeah, those 104 00:05:51,320 --> 00:05:52,800 Speaker 1: numbers are wild, Scott, and I can put them in 105 00:05:52,839 --> 00:05:55,479 Speaker 1: percentages too, because I wrote it down before we started 106 00:05:55,680 --> 00:05:58,360 Speaker 1: a year to date. Right now CBS, Viacom stock down, 107 00:05:59,400 --> 00:06:04,680 Speaker 1: Disney down, and Comcast down. So not the best timing 108 00:06:05,040 --> 00:06:08,320 Speaker 1: for those companies obviously to start having to renegotiate the 109 00:06:08,360 --> 00:06:12,279 Speaker 1: most expensive or the most valuable uh partnership that you have. 110 00:06:12,800 --> 00:06:14,919 Speaker 1: Do you think the NFL, I know they're continuing. Do 111 00:06:14,920 --> 00:06:16,880 Speaker 1: you think we may just see a delay and when 112 00:06:16,920 --> 00:06:20,320 Speaker 1: these deals happen, you know, CBS, Fox, NBC those deals 113 00:06:20,320 --> 00:06:23,800 Speaker 1: expire at the end of two season, so there's technically 114 00:06:23,800 --> 00:06:27,080 Speaker 1: no immediate rush. Do you think maybe the NFL thinks 115 00:06:27,120 --> 00:06:29,480 Speaker 1: there's a there's a you know, viable plan and just 116 00:06:29,880 --> 00:06:32,239 Speaker 1: waiting to get these companies a little better capitalized again 117 00:06:32,720 --> 00:06:35,760 Speaker 1: before they go down this road. I mean, it would 118 00:06:35,800 --> 00:06:37,960 Speaker 1: seem like they're ready to roll in the next couple 119 00:06:37,960 --> 00:06:40,080 Speaker 1: of months that the message seemed to be going out 120 00:06:40,120 --> 00:06:42,200 Speaker 1: in Sports Business Journal wrote a little bit about it, 121 00:06:42,600 --> 00:06:46,479 Speaker 1: saying maybe three months we start these negotiations, uh, in 122 00:06:46,760 --> 00:06:49,640 Speaker 1: sort of full pedal to the metal. So and you 123 00:06:49,680 --> 00:06:52,559 Speaker 1: said you said it there that ESPN is up first 124 00:06:52,839 --> 00:06:56,360 Speaker 1: after season. The NFL would like to get these done. 125 00:06:56,360 --> 00:06:59,680 Speaker 1: I mean that was the push for the labor contract, um, 126 00:06:59,720 --> 00:07:02,719 Speaker 1: so that they could have that backdrop of labor piece 127 00:07:02,720 --> 00:07:06,440 Speaker 1: while they were negotiating these deals. I don't see or 128 00:07:06,520 --> 00:07:11,040 Speaker 1: since that they're waiting at all. ESPN PAGs what almost 129 00:07:11,080 --> 00:07:13,760 Speaker 1: two billion a year from Monday Night Football, and the 130 00:07:13,840 --> 00:07:17,400 Speaker 1: talk is maybe Monday Night Football goes from ESPN back 131 00:07:17,440 --> 00:07:22,320 Speaker 1: to broadcast TV on ABC, UM, foxes PAN one point 132 00:07:22,400 --> 00:07:27,160 Speaker 1: one billion. Um, you've got that's the Thursday night package. 133 00:07:27,200 --> 00:07:31,000 Speaker 1: CBS one point one billion, NBC almost a billion per year. Now, 134 00:07:31,000 --> 00:07:34,400 Speaker 1: if you're talking about doubling all those Evan as Lee 135 00:07:34,400 --> 00:07:37,520 Speaker 1: Burke told us, you're starting to see the path by 136 00:07:37,560 --> 00:07:42,480 Speaker 1: which Rider Goodell fulfills that vision of billion dollars in revenue. 137 00:07:42,600 --> 00:07:47,240 Speaker 1: Do we think that all said the coronavirus pandemic has 138 00:07:47,360 --> 00:07:51,320 Speaker 1: no effect on the final dollar figure the NFL gets 139 00:07:51,320 --> 00:07:53,680 Speaker 1: out of these out of these companies. You'd have to 140 00:07:53,720 --> 00:07:55,840 Speaker 1: think that, or else they would wait. As you said that, 141 00:07:56,160 --> 00:07:58,920 Speaker 1: I'm not saying there is or isn't it would seem 142 00:07:59,600 --> 00:08:03,800 Speaker 1: by the attacked the NFL is taking that they and they, 143 00:08:03,880 --> 00:08:08,840 Speaker 1: I mean Roger Goodell, Brian Roll, lap Han Schroeder and 144 00:08:09,000 --> 00:08:12,600 Speaker 1: the owner do not feel like there will be They're 145 00:08:12,640 --> 00:08:16,000 Speaker 1: looking long term and they understand that when these networks 146 00:08:16,040 --> 00:08:19,920 Speaker 1: come back, they will certainly understand that there is great 147 00:08:20,080 --> 00:08:24,840 Speaker 1: value in this programming in live in sports. And again, 148 00:08:24,960 --> 00:08:28,160 Speaker 1: nothing beats the NFL in terms of eyeballs, that's what 149 00:08:28,200 --> 00:08:30,760 Speaker 1: they're like. I will say it will be a very 150 00:08:30,800 --> 00:08:33,400 Speaker 1: impressive business feat if the NFL can push through a 151 00:08:33,480 --> 00:08:36,320 Speaker 1: tenure of c b A and then renegotiate all of 152 00:08:36,360 --> 00:08:39,200 Speaker 1: its billion dollars and TV deals all in the span 153 00:08:39,280 --> 00:08:40,920 Speaker 1: of a few months while most of the other North 154 00:08:40,960 --> 00:08:44,560 Speaker 1: American leagues are shut down. Great result for the NFL. 155 00:08:45,200 --> 00:08:50,280 Speaker 1: Hard Harvard business class case study for sure. There you Finally, 156 00:08:50,480 --> 00:08:54,000 Speaker 1: this is something that I never thought. If someone said 157 00:08:54,040 --> 00:08:56,199 Speaker 1: I was going to watch this, I would have said 158 00:08:56,240 --> 00:08:59,320 Speaker 1: they were crazy, because I'm an old school racing fan. 159 00:09:00,320 --> 00:09:04,839 Speaker 1: I NASCAR had an I racing race if you want 160 00:09:04,880 --> 00:09:08,120 Speaker 1: to call it that. Uh, And they were at Homestead 161 00:09:08,720 --> 00:09:11,720 Speaker 1: and I'm watching this and my son he calls me 162 00:09:12,040 --> 00:09:14,600 Speaker 1: and then all of a sudden, we start yelling at 163 00:09:14,640 --> 00:09:17,959 Speaker 1: the TV set and I'm like, wait a minute, what 164 00:09:18,679 --> 00:09:22,360 Speaker 1: is going about? Bar? Good, Bar? Why don't bar? Why 165 00:09:22,360 --> 00:09:25,480 Speaker 1: don't you set this up for people who don't know 166 00:09:25,520 --> 00:09:28,600 Speaker 1: what you're talking about. Why don't you set up what 167 00:09:28,840 --> 00:09:32,040 Speaker 1: this is, why it was on, and what kind of 168 00:09:32,080 --> 00:09:36,800 Speaker 1: audience had got. Let's explain to everybody all the sports 169 00:09:36,880 --> 00:09:41,800 Speaker 1: have been canceled at least up until May, including NASCAR. 170 00:09:42,640 --> 00:09:48,000 Speaker 1: So what NASCAR did was this was an e sports event. 171 00:09:48,760 --> 00:09:54,120 Speaker 1: So you had drivers who were NASCAR drivers, including Denny Hamlin, 172 00:09:54,720 --> 00:09:57,920 Speaker 1: uh Dale or and Hurt Jr. Who recently retired, and 173 00:09:58,000 --> 00:10:02,400 Speaker 1: others who were racing the vert role race cars. You 174 00:10:02,440 --> 00:10:04,520 Speaker 1: have to make sure these aren't real cars, that this 175 00:10:04,600 --> 00:10:07,440 Speaker 1: is all virtual. These are not real cars. That's what 176 00:10:07,480 --> 00:10:11,680 Speaker 1: people need to understand. Yeah, it really was incredible. I 177 00:10:11,760 --> 00:10:15,280 Speaker 1: learned something as a fan watching this because usually when 178 00:10:15,320 --> 00:10:19,920 Speaker 1: I see an accident, two things go through my mind. One, 179 00:10:20,280 --> 00:10:23,560 Speaker 1: the life of the driver is in the balance, and 180 00:10:23,640 --> 00:10:27,760 Speaker 1: to oh, my goodness, who messed up? When I watched this, 181 00:10:28,040 --> 00:10:31,840 Speaker 1: obviously no lives are in danger, but I'm still thinking, 182 00:10:32,120 --> 00:10:36,800 Speaker 1: oh wow, he messed up, and it's something that's amazing. 183 00:10:37,120 --> 00:10:40,280 Speaker 1: As as a fan watching this the East the e 184 00:10:40,520 --> 00:10:44,080 Speaker 1: NASCAR I Racing Pro Invitational Series and it was on 185 00:10:44,360 --> 00:10:49,040 Speaker 1: FS one. And one thing too about NASCAR is that 186 00:10:49,200 --> 00:10:52,920 Speaker 1: this is the only sport racing in general, I should say, 187 00:10:53,080 --> 00:10:56,360 Speaker 1: where you could get such a simulation of the car, 188 00:10:56,640 --> 00:11:01,120 Speaker 1: of the track, everything, where it looks realistic. People are 189 00:11:01,160 --> 00:11:06,080 Speaker 1: thirsting for anything. So this was trending on Twitter. It's 190 00:11:06,080 --> 00:11:09,200 Speaker 1: certainly caught people's attentions. We know leagues and teams and 191 00:11:09,240 --> 00:11:12,480 Speaker 1: athletes they're all looking for ways to capture attention and 192 00:11:12,559 --> 00:11:15,320 Speaker 1: eyeballs and keep the affinity going while there are no 193 00:11:15,440 --> 00:11:18,320 Speaker 1: real games. But you're the fan bar on a one 194 00:11:18,360 --> 00:11:22,880 Speaker 1: to ten scale, how real was this to you compared 195 00:11:22,920 --> 00:11:26,920 Speaker 1: to watching a regular NASCAR race? Now, to be honest, 196 00:11:27,000 --> 00:11:30,280 Speaker 1: I'd give it a six. And the reason why is 197 00:11:30,320 --> 00:11:33,960 Speaker 1: because you don't see the pit stops and what the 198 00:11:34,040 --> 00:11:37,760 Speaker 1: real pit stops go through. You get a virtual pit stop. 199 00:11:38,400 --> 00:11:42,480 Speaker 1: But it's it's kind of like computer generated. You don't 200 00:11:42,480 --> 00:11:46,160 Speaker 1: get well, if a guy drops a jack, or if 201 00:11:46,160 --> 00:11:49,560 Speaker 1: the guy drops the gas can, or he doesn't get 202 00:11:49,600 --> 00:11:52,880 Speaker 1: this in or that in whatever, uh, he blows luck 203 00:11:53,000 --> 00:11:56,199 Speaker 1: nuts on the on the tires, you don't get that. 204 00:11:56,480 --> 00:11:59,679 Speaker 1: And that's an important thing too about racing. But I 205 00:11:59,720 --> 00:12:04,840 Speaker 1: think it was one of the greatest ideas for NASCAR, 206 00:12:05,120 --> 00:12:08,679 Speaker 1: since you don't have any racing to get eyeballs, as 207 00:12:08,720 --> 00:12:11,440 Speaker 1: you always say, Scott to the TV, and it worked 208 00:12:11,440 --> 00:12:14,840 Speaker 1: on me. We're going to see a lot more sports 209 00:12:14,880 --> 00:12:16,880 Speaker 1: doing things like this, and we kind of already are. 210 00:12:17,000 --> 00:12:20,040 Speaker 1: You know, the Washington Capitals and the Washington Wizards are 211 00:12:20,080 --> 00:12:23,640 Speaker 1: working with their local TV partner, NBC to show video 212 00:12:23,640 --> 00:12:26,000 Speaker 1: game simulations of the games those teams would have been 213 00:12:26,000 --> 00:12:29,160 Speaker 1: playing on TV so people can watch. I think NASCAR 214 00:12:29,280 --> 00:12:31,720 Speaker 1: is a unique one and a kind of a perfect 215 00:12:31,760 --> 00:12:34,640 Speaker 1: first test case for two reasons, one being that the 216 00:12:34,720 --> 00:12:39,120 Speaker 1: NASCAR demographic is probably not a huge overlap with the 217 00:12:39,360 --> 00:12:42,760 Speaker 1: with the video gaming demographic, uh so the adoption there 218 00:12:42,880 --> 00:12:45,600 Speaker 1: is interesting. And then too, and you talked about it, Michael, 219 00:12:46,080 --> 00:12:48,079 Speaker 1: a lot of the NASCAR drama, and I think a 220 00:12:48,120 --> 00:12:50,599 Speaker 1: lot of the reason why people watch NASCAR is the 221 00:12:50,720 --> 00:12:53,440 Speaker 1: danger associated with it, you know, the fact that you know, 222 00:12:53,600 --> 00:12:56,240 Speaker 1: hopefully people don't get seriously hurt, but crashes are a 223 00:12:56,280 --> 00:12:59,760 Speaker 1: pretty big part of the allure of NASCAR, and I'm 224 00:12:59,760 --> 00:13:04,320 Speaker 1: so curious if watching the video game version doesn't take 225 00:13:04,360 --> 00:13:07,240 Speaker 1: out that allure because, as you said, Michael, all the 226 00:13:07,240 --> 00:13:10,080 Speaker 1: crashes that are happening, you know, there's no actual there's 227 00:13:10,120 --> 00:13:13,120 Speaker 1: no actual danger, there's no actual violence. And the connection 228 00:13:13,120 --> 00:13:15,760 Speaker 1: there for NASCAR is a lot more direct than it 229 00:13:15,840 --> 00:13:18,160 Speaker 1: is for a sport like basketball or a sport like hockey. 230 00:13:19,360 --> 00:13:21,240 Speaker 1: And by the way, I should add, the Pro Invitational 231 00:13:21,320 --> 00:13:26,160 Speaker 1: Series continues next weekend from a virtual Texas Motor Speedway 232 00:13:26,559 --> 00:13:29,440 Speaker 1: and it will be on FS one. This is the 233 00:13:29,440 --> 00:13:32,200 Speaker 1: Bloomberg Business of Sports podcast on Michael Barr along with 234 00:13:32,200 --> 00:13:35,240 Speaker 1: Scott Sashnik in There but Nobody Williams. We are here 235 00:13:35,400 --> 00:13:38,680 Speaker 1: each and every Monday, Wednesday and Thursday exploring the world 236 00:13:38,679 --> 00:13:40,760 Speaker 1: of money in sports. Join us again at the end 237 00:13:40,800 --> 00:13:42,880 Speaker 1: of the week when we speak with the biggest and 238 00:13:42,960 --> 00:13:46,000 Speaker 1: brightest in the sports business world. You're listening to Bloomberg 239 00:13:46,000 --> 00:13:48,440 Speaker 1: Business of Sports on Bloomberg Radio around the world and 240 00:13:48,480 --> 00:13:50,359 Speaker 1: online wherever you get your podcasts.