WEBVTT - Advance Placement: The 12 Types of Business Branding

0:00:00.040 --> 0:00:03.600
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:00:03.680 --> 0:00:07.480
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:00:15.920 --> 0:00:19.680
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:00:19.720 --> 0:00:23.320
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:00:23.320 --> 0:00:28.120
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:00:28.160 --> 0:00:31.680
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:00:31.760 --> 0:00:34.960
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:00:35.040 --> 0:00:38.920
<v Speaker 1>are here illegally, your next you will be fined nearly

0:00:39.000 --> 0:00:43.000
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:00:43.040 --> 0:00:46.680
<v Speaker 1>never return. But if you register using our CBP home

0:00:46.720 --> 0:00:50.120
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:00:50.479 --> 0:00:55.240
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:00:55.400 --> 0:00:57.400
<v Speaker 1>border and families will.

0:00:57.200 --> 0:01:00.000
<v Speaker 2>Be protected sponsored by the United States Department of Homeland Security.

0:01:00.320 --> 0:01:03.880
<v Speaker 3>Okay, we also have the Magician. So the Magician is

0:01:03.920 --> 0:01:09.400
<v Speaker 3>into power, it's into transformation, it's into mysticism and magical

0:01:09.720 --> 0:01:13.760
<v Speaker 3>and the perfect perfect brand to me is Disney. Disney

0:01:13.840 --> 0:01:16.520
<v Speaker 3>is definitely represented of that kind of like magician brand.

0:01:16.800 --> 0:01:20.480
<v Speaker 3>But magician brand also speaks to people who do transformation.

0:01:21.040 --> 0:01:23.800
<v Speaker 3>So if you have a product that is centered around

0:01:24.120 --> 0:01:28.440
<v Speaker 3>changing a person's life, changing them physically, or changing their mindset,

0:01:28.800 --> 0:01:31.720
<v Speaker 3>your brand is actually also a magician brand.

0:01:31.800 --> 0:01:34.720
<v Speaker 4>Then we have the hero, right, we see this hero.

0:01:34.920 --> 0:01:37.240
<v Speaker 3>We see this in like just about I'm gonna say

0:01:37.319 --> 0:01:40.000
<v Speaker 3>eighty percent of all movies. Right, you have your action

0:01:40.160 --> 0:01:42.560
<v Speaker 3>pact movies, and you have your hero. They're like honest,

0:01:42.600 --> 0:01:46.720
<v Speaker 3>they're brave, and that's definitely like that Nike just do it,

0:01:46.760 --> 0:01:48.400
<v Speaker 3>you know what I mean, Where there's a will, there's

0:01:48.440 --> 0:01:49.600
<v Speaker 3>a way kind of a guy.

0:01:50.160 --> 0:01:51.880
<v Speaker 4>Then you have the lover.

0:01:51.880 --> 0:01:55.800
<v Speaker 3>And the lover is all about intimacy, right, Intimacy kind

0:01:55.840 --> 0:02:00.160
<v Speaker 3>of like that more feminine tone, that sensual, the empathy,

0:02:00.320 --> 0:02:03.440
<v Speaker 3>they're the sooth, you know. So it'll be brands like

0:02:03.520 --> 0:02:07.520
<v Speaker 3>Victoria's Secret Chanelle, you know, things like that that just

0:02:07.560 --> 0:02:10.680
<v Speaker 3>really speak to that more emotional component. Then you have

0:02:10.840 --> 0:02:14.320
<v Speaker 3>the gesture and these are you know, that funny character.

0:02:14.720 --> 0:02:17.280
<v Speaker 3>This is like you're real Pharaoh kind of a guy.

0:02:17.720 --> 0:02:21.880
<v Speaker 3>They're into fun, fun loving, playful, optimistic. They don't really

0:02:21.880 --> 0:02:26.480
<v Speaker 3>take themselves too seriously, one of the most transformative brands

0:02:26.600 --> 0:02:31.359
<v Speaker 3>who has moved into the gesture space is Old Spice.

0:02:31.440 --> 0:02:34.080
<v Speaker 3>Like you see, they're commercials where they're like fun, they're silly,

0:02:34.360 --> 0:02:36.960
<v Speaker 3>you know, and things like that. Definitely Eminem's you know

0:02:37.080 --> 0:02:40.320
<v Speaker 3>kinds of brands. And then we have the everyman. The

0:02:40.400 --> 0:02:44.000
<v Speaker 3>everyman is that kind of like he's just normal neighborhood

0:02:44.080 --> 0:02:47.760
<v Speaker 3>neighbor guy, you know, he's the everyday guy, right, the

0:02:47.800 --> 0:02:51.560
<v Speaker 3>everyday girl, like you're just like me, I'm just like you,

0:02:51.560 --> 0:02:55.280
<v Speaker 3>you know, just very just normal, natural and dependable, I

0:02:55.280 --> 0:02:58.360
<v Speaker 3>would even say, and you get friendly, humble, authentic, and

0:02:58.440 --> 0:03:02.040
<v Speaker 3>I think Ikia is a great idea of that every

0:03:02.280 --> 0:03:05.080
<v Speaker 3>every man. And also come things like home Depot that

0:03:05.120 --> 0:03:07.119
<v Speaker 3>would be a great idea. And then we get into

0:03:07.160 --> 0:03:09.680
<v Speaker 3>the caregiver and these are typically you know, like your

0:03:10.200 --> 0:03:14.880
<v Speaker 3>service providers. These are definitely be your carrying, warm, reassuring.

0:03:15.280 --> 0:03:17.560
<v Speaker 3>So this is where you really get into your like

0:03:17.919 --> 0:03:22.600
<v Speaker 3>profit driven, profit centric brands. Tom's you know the brand

0:03:22.600 --> 0:03:24.880
<v Speaker 3>in Bobo sox like you buy one and a gift

0:03:24.880 --> 0:03:28.160
<v Speaker 3>one to someone else, So we all know brands like that,

0:03:28.600 --> 0:03:31.800
<v Speaker 3>and the Ruler this is probably one of the dominant

0:03:31.840 --> 0:03:35.240
<v Speaker 3>brands when it comes to luxury. Like the ruler is

0:03:35.240 --> 0:03:39.720
<v Speaker 3>that controller. They are commanding, They are the taste makers.

0:03:39.800 --> 0:03:44.240
<v Speaker 3>They define the rules, right, they are commanding. They're articulate,

0:03:44.480 --> 0:03:47.480
<v Speaker 3>they're serious. So that's where you get your like Mercedes,

0:03:47.520 --> 0:03:51.120
<v Speaker 3>your Rolex, you know, your very like black label type brands.

0:03:51.200 --> 0:03:54.320
<v Speaker 3>Then you have the creator, right, and that's the person

0:03:54.320 --> 0:03:57.200
<v Speaker 3>who's just like all about that artsy thing, that freedom

0:03:57.240 --> 0:04:01.040
<v Speaker 3>of expression, you know, inspirational. They're airing too, you know

0:04:01.040 --> 0:04:03.240
<v Speaker 3>what I mean. They challenge you to the next level

0:04:03.240 --> 0:04:08.720
<v Speaker 3>of creativity. Apple definitely hands down creative brand and evoking

0:04:08.800 --> 0:04:12.160
<v Speaker 3>your creative spirit and then also allowing you to be

0:04:12.280 --> 0:04:13.400
<v Speaker 3>expressive in that.

0:04:13.800 --> 0:04:14.880
<v Speaker 4>Okay, So then.

0:04:14.760 --> 0:04:19.159
<v Speaker 3>We have our innocent, our innocent dove perfect example, right, This.

0:04:19.080 --> 0:04:21.760
<v Speaker 4>Is like safety, honest, humble.

0:04:22.040 --> 0:04:25.320
<v Speaker 3>You think about a lot of like Johnson and Johnson Alavino,

0:04:25.600 --> 0:04:29.880
<v Speaker 3>anything that's pure, talks about organic ingredients, safe and things

0:04:29.920 --> 0:04:32.440
<v Speaker 3>like that. That's your innocent. And then we get into

0:04:32.480 --> 0:04:36.320
<v Speaker 3>our sage, and our sage is our wise old out right.

0:04:36.480 --> 0:04:39.440
<v Speaker 3>This is our wisdom type brands. This is our information

0:04:39.640 --> 0:04:42.760
<v Speaker 3>centric brands. And so this is where you get your knowledge,

0:04:42.920 --> 0:04:45.479
<v Speaker 3>your assurance, your guidance. This is where you go to

0:04:45.640 --> 0:04:48.720
<v Speaker 3>for trusted information BBC Oxford.

0:04:48.839 --> 0:04:49.560
<v Speaker 4>You know even.

0:04:49.360 --> 0:04:51.800
<v Speaker 3>Google, even Google is where we go to now for

0:04:52.120 --> 0:04:55.240
<v Speaker 3>trusted information. And last, but not least, we have our

0:04:55.279 --> 0:04:58.919
<v Speaker 3>explore and our explorer is into freedom. So this is

0:04:59.000 --> 0:05:02.279
<v Speaker 3>like as soon as you think of that outback rugged,

0:05:02.480 --> 0:05:04.919
<v Speaker 3>you know what I mean, getting out there, traveling, seeing

0:05:04.960 --> 0:05:08.640
<v Speaker 3>the world, exciting, fearless, that's your explore and that's when

0:05:08.640 --> 0:05:11.400
<v Speaker 3>you get into like your jeeps, your North Faith and

0:05:11.480 --> 0:05:12.360
<v Speaker 3>your Patagonia.

0:05:12.600 --> 0:05:14.279
<v Speaker 4>So when I saw this.

0:05:14.440 --> 0:05:17.880
<v Speaker 5>And you know me, this episode is brought to you

0:05:17.920 --> 0:05:20.200
<v Speaker 5>by P and C Bank. A lot of people think

0:05:20.279 --> 0:05:24.120
<v Speaker 5>podcasts about work are boring, and sure they definitely can be,

0:05:24.640 --> 0:05:27.880
<v Speaker 5>but understanding of professionals routine shows us how they achieve

0:05:27.960 --> 0:05:32.159
<v Speaker 5>their success little by little, day after day. It's like

0:05:32.240 --> 0:05:35.039
<v Speaker 5>banking with P and C Bank. It might seem boring

0:05:35.080 --> 0:05:37.880
<v Speaker 5>to safe plan and make calculated decisions with your bank,

0:05:38.360 --> 0:05:40.800
<v Speaker 5>but keeping your money boring is what helps you live

0:05:40.880 --> 0:05:44.960
<v Speaker 5>a more happily fulfilled life. P and C Bank Brilliantly

0:05:45.040 --> 0:05:49.599
<v Speaker 5>Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty

0:05:49.640 --> 0:05:52.920
<v Speaker 5>five is a service mark of the PNC Financial Service Group, Inc.

0:05:53.360 --> 0:06:00.160
<v Speaker 5>P and C Bank National Association member FDICS.

0:06:00.200 --> 0:06:00.560
<v Speaker 3>What's up.

0:06:00.640 --> 0:06:03.080
<v Speaker 5>You ever walk into a small business and everything just

0:06:03.240 --> 0:06:06.440
<v Speaker 5>works like The checkout is fast, the receipts are digital,

0:06:06.960 --> 0:06:09.919
<v Speaker 5>tipping is a breeze, and you're out the door before

0:06:09.920 --> 0:06:14.080
<v Speaker 5>the line even builds. Odds are they're using Square. We

0:06:14.240 --> 0:06:16.800
<v Speaker 5>love supporting businesses that run on Square because it just

0:06:16.839 --> 0:06:20.080
<v Speaker 5>feels seamless. Whether it's a local coffee shop, a vendor

0:06:20.120 --> 0:06:22.360
<v Speaker 5>at a pop up market, or even one of our

0:06:22.440 --> 0:06:26.080
<v Speaker 5>merch partners, Square makes it easy for them to take payments,

0:06:26.279 --> 0:06:30.040
<v Speaker 5>manage inventory, and run their business with confidence, all from

0:06:30.120 --> 0:06:33.520
<v Speaker 5>one simple system. If you're a business owner or even

0:06:33.600 --> 0:06:37.120
<v Speaker 5>just thinking about launching something soon, Square is hands down

0:06:37.160 --> 0:06:40.240
<v Speaker 5>one of the best tools out there to help you start, run,

0:06:40.440 --> 0:06:43.760
<v Speaker 5>and grow. It's not just about payments, it's about giving

0:06:43.800 --> 0:06:46.440
<v Speaker 5>you time back so you can focus on what matters

0:06:46.480 --> 0:06:49.720
<v Speaker 5>most ready. To see how Square can transform your business,

0:06:50.000 --> 0:06:54.640
<v Speaker 5>visit Square dot com backslash, go backslash eyl to learn

0:06:54.680 --> 0:06:59.919
<v Speaker 5>more that Square dot com backslash, go backslash eyl, don't wait,

0:07:00.200 --> 0:07:03.000
<v Speaker 5>don't hesitate. Let's Square handle the back end so you

0:07:03.040 --> 0:07:06.040
<v Speaker 5>can keep pushing your vision forward.

0:07:06.920 --> 0:07:10.520
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:07:10.600 --> 0:07:14.400
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:07:14.640 --> 0:07:18.760
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:07:18.840 --> 0:07:22.760
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:07:22.840 --> 0:07:26.600
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:07:26.640 --> 0:07:30.160
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:07:30.240 --> 0:07:35.040
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:07:35.080 --> 0:07:38.600
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:07:38.680 --> 0:07:41.880
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:07:41.960 --> 0:07:45.800
<v Speaker 1>are here illegally, your next you will be fined nearly

0:07:45.920 --> 0:07:49.920
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:07:49.960 --> 0:07:53.600
<v Speaker 1>never return. But if you register using our CBP home

0:07:53.640 --> 0:07:57.040
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:07:57.400 --> 0:08:02.080
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:08:02.320 --> 0:08:04.280
<v Speaker 1>border and families will be.

0:08:04.280 --> 0:08:07.000
<v Speaker 2>Protected sponsored by the United States Department of Homeland Security.

0:08:07.200 --> 0:08:12.520
<v Speaker 3>Being a teacher of the bank concept, when I saw this,

0:08:12.600 --> 0:08:16.160
<v Speaker 3>I said, oh my god, Okay, I'm seeing some similarities here.

0:08:16.600 --> 0:08:19.480
<v Speaker 3>Right as they're challenging me to think about my brand

0:08:19.480 --> 0:08:22.600
<v Speaker 3>and my persona, I'm noticing, like, wait, a few of

0:08:22.640 --> 0:08:25.880
<v Speaker 3>these things are sticking in to a few categories. So

0:08:26.000 --> 0:08:28.600
<v Speaker 3>I'm giving you something that I created. This is not

0:08:28.800 --> 0:08:30.680
<v Speaker 3>anywhere on the internet that you're going to find. This

0:08:30.720 --> 0:08:34.439
<v Speaker 3>is what I actually created to help you to sort

0:08:34.480 --> 0:08:38.679
<v Speaker 3>this information out. So what I did is I decided

0:08:38.720 --> 0:08:42.880
<v Speaker 3>to take the four categories that the bank introduces and

0:08:43.040 --> 0:08:48.360
<v Speaker 3>then put in the three categories of the brand archetypes

0:08:48.559 --> 0:08:52.600
<v Speaker 3>so that you could better understand the association between yourself

0:08:52.840 --> 0:08:55.320
<v Speaker 3>and your customer. So let's think about it. When we

0:08:55.360 --> 0:08:59.040
<v Speaker 3>thought about our blueprint customer, right, what they value? The

0:08:59.080 --> 0:09:01.319
<v Speaker 3>brands that are going to speak to the blueprint, It's

0:09:01.360 --> 0:09:05.559
<v Speaker 3>going to be that ruler, right, that authoritarian person that

0:09:05.720 --> 0:09:08.920
<v Speaker 3>like you know, remember our blueprints are like our architects.

0:09:08.960 --> 0:09:13.319
<v Speaker 3>There are officers, uniform judges, people like that, right.

0:09:13.400 --> 0:09:16.360
<v Speaker 4>And then also the hero, the hero guy.

0:09:16.640 --> 0:09:20.680
<v Speaker 3>He's decent, he's honest, he's humble, and then of course

0:09:20.720 --> 0:09:23.960
<v Speaker 3>that regular guy, because remember our blueprints are super conservative

0:09:23.960 --> 0:09:26.160
<v Speaker 3>as well too. Like when you meet a blueprint, you're

0:09:26.160 --> 0:09:28.880
<v Speaker 3>gonna get a firm handshake. He's not gonna be flashy

0:09:28.960 --> 0:09:32.280
<v Speaker 3>or anything like that. So to me, if you know

0:09:32.559 --> 0:09:35.880
<v Speaker 3>that your customer is like more blueprint, you fall into

0:09:35.920 --> 0:09:37.959
<v Speaker 3>one of these brand archetypes, and this is where you

0:09:38.000 --> 0:09:40.760
<v Speaker 3>want to kind of really focus on your messaging. So

0:09:40.800 --> 0:09:44.959
<v Speaker 3>the next is action, and remember our actions. They're unorthodox.

0:09:45.080 --> 0:09:47.400
<v Speaker 3>They get up and go. They don't like rules, they

0:09:47.400 --> 0:09:49.400
<v Speaker 3>don't like to be told what to do like, they

0:09:49.440 --> 0:09:52.920
<v Speaker 3>don't take things too seriously either. They are gonna show

0:09:52.960 --> 0:09:55.120
<v Speaker 3>up late, but they hate the way. They're fun loving.

0:09:55.360 --> 0:09:57.760
<v Speaker 3>So this, to me, is going to be attractive to.

0:09:57.960 --> 0:10:01.560
<v Speaker 3>They're gonna be attracted to that rebel, that Harley Davison's spirit,

0:10:01.600 --> 0:10:04.599
<v Speaker 3>to that explorer, and then even to the gesture, you know,

0:10:04.760 --> 0:10:07.440
<v Speaker 3>that fun loving like let's go out, let's turn up.

0:10:07.800 --> 0:10:10.920
<v Speaker 3>So to me, that's definitely the brand archetype that you

0:10:11.040 --> 0:10:14.400
<v Speaker 3>fall into if you know your attract actions or vice versa.

0:10:14.520 --> 0:10:17.480
<v Speaker 3>Now your nurturer. I think that one was probably the

0:10:17.480 --> 0:10:19.520
<v Speaker 3>one you could really all of you guys could really

0:10:19.600 --> 0:10:23.480
<v Speaker 3>nail it really easy, like that caregiver, that innocent, that lover.

0:10:23.600 --> 0:10:27.679
<v Speaker 4>It was like, yes, definitely that is the nurturer. Right.

0:10:27.720 --> 0:10:31.000
<v Speaker 3>So even on this chart caregiver, we got pampers right

0:10:31.760 --> 0:10:35.840
<v Speaker 3>for the lover Chanel and even for the innocent. What

0:10:35.880 --> 0:10:37.800
<v Speaker 3>do we have here on the chart, dub that is

0:10:37.880 --> 0:10:40.920
<v Speaker 3>like you know your nurturing type of a spirit. Okay,

0:10:41.280 --> 0:10:45.719
<v Speaker 3>so then knowledge that's going to be your sage, your creator,

0:10:45.920 --> 0:10:48.480
<v Speaker 3>and your magician. And let's think about the brands that

0:10:48.520 --> 0:10:52.920
<v Speaker 3>fit into that. That's your Apple, right, that's the Apple

0:10:52.960 --> 0:10:55.840
<v Speaker 3>brand that was like, yes, that's definitely we know knowledge

0:10:55.920 --> 0:10:58.120
<v Speaker 3>another Google right.

0:10:58.200 --> 0:10:59.760
<v Speaker 4>And then of course like that magician.

0:10:59.840 --> 0:11:02.160
<v Speaker 3>So when you think about like Disney and all of that,

0:11:02.240 --> 0:11:05.760
<v Speaker 3>there's still like that tech and that majestic magicalness to

0:11:05.800 --> 0:11:09.360
<v Speaker 3>them that make them attractive to knowledge and texts and

0:11:09.400 --> 0:11:12.120
<v Speaker 3>things like that. So this is really, really, really going

0:11:12.160 --> 0:11:15.320
<v Speaker 3>to be important as you move forward and your storytelling,

0:11:15.640 --> 0:11:18.959
<v Speaker 3>your brand and understanding this and again this stuff gets

0:11:19.120 --> 0:11:21.800
<v Speaker 3>really you know, it can go there. I'm giving you

0:11:21.800 --> 0:11:25.240
<v Speaker 3>an overview and you'll have an opportunity if you want.

0:11:25.040 --> 0:11:26.000
<v Speaker 4>To move forward.

0:11:26.360 --> 0:11:28.520
<v Speaker 3>Now when I'm about to give you if there are

0:11:28.640 --> 0:11:32.440
<v Speaker 3>any graphic artists in the house, you probably know this,

0:11:32.600 --> 0:11:36.319
<v Speaker 3>and if you are, your jaw is dropping because you

0:11:36.360 --> 0:11:40.320
<v Speaker 3>cannot believe what I'm about to give these people with inveto.

0:11:40.600 --> 0:11:43.680
<v Speaker 3>If you know, you know people, this is going to

0:11:43.760 --> 0:11:47.600
<v Speaker 3>save you so much money. This is going to change

0:11:47.600 --> 0:11:50.760
<v Speaker 3>your entire life. If you do not have a graphic

0:11:50.800 --> 0:11:53.480
<v Speaker 3>team if you've been trying to figure out how to

0:11:53.480 --> 0:11:56.280
<v Speaker 3>get these videos and these logos and these animations and

0:11:56.320 --> 0:11:57.439
<v Speaker 3>these stock images and.

0:11:57.400 --> 0:11:59.000
<v Speaker 4>All of this, this is it.

0:11:59.120 --> 0:12:03.199
<v Speaker 3>And this is called in in Beto and in Bato,

0:12:03.440 --> 0:12:05.880
<v Speaker 3>and in Beeto and in Bato, however people pronounce it,

0:12:05.920 --> 0:12:08.920
<v Speaker 3>I say in Betho. In Beto is broken up into

0:12:08.960 --> 0:12:12.920
<v Speaker 3>a few different categories. They're all themed around elements in nature.

0:12:13.200 --> 0:12:20.440
<v Speaker 3>We have themed fores, code, canyon, video, hive, audio, jungle, graphic, river, Poto, doom,

0:12:20.640 --> 0:12:22.120
<v Speaker 3>and three D ocean.

0:12:22.200 --> 0:12:25.840
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:12:25.840 --> 0:12:29.640
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:12:29.880 --> 0:12:34.040
<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

0:12:34.080 --> 0:12:38.000
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:12:38.080 --> 0:12:41.800
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:12:41.880 --> 0:12:45.480
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:12:45.480 --> 0:12:50.280
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:12:50.320 --> 0:12:53.839
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:12:53.920 --> 0:12:57.120
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:12:57.200 --> 0:13:01.080
<v Speaker 1>were here illegally, your next you will be fine. Nearly

0:13:01.160 --> 0:13:05.160
<v Speaker 1>one thousand dollars a day. Imprisoned and deported, you will

0:13:05.200 --> 0:13:08.840
<v Speaker 1>never return. But if you register using our CBP home

0:13:08.880 --> 0:13:12.280
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:13:12.640 --> 0:13:17.360
<v Speaker 1>Do what's right. Leave now. Under President Trump America's laws,

0:13:17.559 --> 0:13:20.000
<v Speaker 1>border and families will be protected.

0:13:20.080 --> 0:13:22.240
<v Speaker 2>Sponsored by the United States Department of Homeland Security,