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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 3: Okay, we also have the Magician. So the Magician is

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Speaker 3: into power, it's into transformation, it's into mysticism and magical

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Speaker 3: and the perfect perfect brand to me is Disney. Disney

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Speaker 3: is definitely represented of that kind of like magician brand.

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Speaker 3: But magician brand also speaks to people who do transformation.

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Speaker 3: So if you have a product that is centered around

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Speaker 3: changing a person's life, changing them physically, or changing their mindset,

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Speaker 3: your brand is actually also a magician brand.

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Speaker 4: Then we have the hero, right, we see this hero.

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Speaker 3: We see this in like just about I'm gonna say

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Speaker 3: eighty percent of all movies. Right, you have your action

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Speaker 3: pact movies, and you have your hero. They're like honest,

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Speaker 3: they're brave, and that's definitely like that Nike just do it,

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Speaker 3: you know what I mean, Where there's a will, there's

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Speaker 3: a way kind of a guy.

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Speaker 4: Then you have the lover.

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Speaker 3: And the lover is all about intimacy, right, Intimacy kind

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Speaker 3: of like that more feminine tone, that sensual, the empathy,

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Speaker 3: they're the sooth, you know. So it'll be brands like

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Speaker 3: Victoria's Secret Chanelle, you know, things like that that just

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Speaker 3: really speak to that more emotional component. Then you have

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Speaker 3: the gesture and these are you know, that funny character.

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Speaker 3: This is like you're real Pharaoh kind of a guy.

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Speaker 3: They're into fun, fun loving, playful, optimistic. They don't really

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Speaker 3: take themselves too seriously, one of the most transformative brands

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Speaker 3: who has moved into the gesture space is Old Spice.

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Speaker 3: Like you see, they're commercials where they're like fun, they're silly,

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Speaker 3: you know, and things like that. Definitely Eminem's you know

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Speaker 3: kinds of brands. And then we have the everyman. The

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Speaker 3: everyman is that kind of like he's just normal neighborhood

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Speaker 3: neighbor guy, you know, he's the everyday guy, right, the

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Speaker 3: everyday girl, like you're just like me, I'm just like you,

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Speaker 3: you know, just very just normal, natural and dependable, I

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Speaker 3: would even say, and you get friendly, humble, authentic, and

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Speaker 3: I think Ikia is a great idea of that every

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Speaker 3: every man. And also come things like home Depot that

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Speaker 3: would be a great idea. And then we get into

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Speaker 3: the caregiver and these are typically you know, like your

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Speaker 3: service providers. These are definitely be your carrying, warm, reassuring.

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Speaker 3: So this is where you really get into your like

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Speaker 3: profit driven, profit centric brands. Tom's you know the brand

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Speaker 3: in Bobo sox like you buy one and a gift

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Speaker 3: one to someone else, So we all know brands like that,

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Speaker 3: and the Ruler this is probably one of the dominant

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Speaker 3: brands when it comes to luxury. Like the ruler is

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Speaker 3: that controller. They are commanding, They are the taste makers.

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Speaker 3: They define the rules, right, they are commanding. They're articulate,

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Speaker 3: they're serious. So that's where you get your like Mercedes,

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Speaker 3: your Rolex, you know, your very like black label type brands.

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Speaker 3: Then you have the creator, right, and that's the person

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Speaker 3: who's just like all about that artsy thing, that freedom

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Speaker 3: of expression, you know, inspirational. They're airing too, you know

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Speaker 3: what I mean. They challenge you to the next level

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Speaker 3: of creativity. Apple definitely hands down creative brand and evoking

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Speaker 3: your creative spirit and then also allowing you to be

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Speaker 3: expressive in that.

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Speaker 4: Okay, So then.

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Speaker 3: We have our innocent, our innocent dove perfect example, right, This.

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Speaker 4: Is like safety, honest, humble.

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Speaker 3: You think about a lot of like Johnson and Johnson Alavino,

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Speaker 3: anything that's pure, talks about organic ingredients, safe and things

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Speaker 3: like that. That's your innocent. And then we get into

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Speaker 3: our sage, and our sage is our wise old out right.

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Speaker 3: This is our wisdom type brands. This is our information

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Speaker 3: centric brands. And so this is where you get your knowledge,

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Speaker 3: your assurance, your guidance. This is where you go to

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Speaker 3: for trusted information BBC Oxford.

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Speaker 4: You know even.

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Speaker 3: Google, even Google is where we go to now for

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Speaker 3: trusted information. And last, but not least, we have our

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Speaker 3: explore and our explorer is into freedom. So this is

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Speaker 3: like as soon as you think of that outback rugged,

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Speaker 3: you know what I mean, getting out there, traveling, seeing

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Speaker 3: the world, exciting, fearless, that's your explore and that's when

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Speaker 3: you get into like your jeeps, your North Faith and

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Speaker 3: your Patagonia.

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Speaker 4: So when I saw this.

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Speaker 5: And you know me, this episode is brought to you

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Speaker 5: by P and C Bank. A lot of people think

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be.

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Speaker 2: Protected sponsored by the United States Department of Homeland Security.

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Speaker 3: Being a teacher of the bank concept, when I saw this,

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Speaker 3: I said, oh my god, Okay, I'm seeing some similarities here.

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Speaker 3: Right as they're challenging me to think about my brand

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Speaker 3: and my persona, I'm noticing, like, wait, a few of

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Speaker 3: these things are sticking in to a few categories. So

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Speaker 3: I'm giving you something that I created. This is not

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Speaker 3: anywhere on the internet that you're going to find. This

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Speaker 3: is what I actually created to help you to sort

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Speaker 3: this information out. So what I did is I decided

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Speaker 3: to take the four categories that the bank introduces and

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Speaker 3: then put in the three categories of the brand archetypes

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Speaker 3: so that you could better understand the association between yourself

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Speaker 3: and your customer. So let's think about it. When we

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Speaker 3: thought about our blueprint customer, right, what they value? The

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Speaker 3: brands that are going to speak to the blueprint, It's

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Speaker 3: going to be that ruler, right, that authoritarian person that

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Speaker 3: like you know, remember our blueprints are like our architects.

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Speaker 3: There are officers, uniform judges, people like that, right.

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Speaker 4: And then also the hero, the hero guy.

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Speaker 3: He's decent, he's honest, he's humble, and then of course

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Speaker 3: that regular guy, because remember our blueprints are super conservative

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Speaker 3: as well too. Like when you meet a blueprint, you're

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Speaker 3: gonna get a firm handshake. He's not gonna be flashy

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Speaker 3: or anything like that. So to me, if you know

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Speaker 3: that your customer is like more blueprint, you fall into

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Speaker 3: one of these brand archetypes, and this is where you

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Speaker 3: want to kind of really focus on your messaging. So

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Speaker 3: the next is action, and remember our actions. They're unorthodox.

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Speaker 3: They get up and go. They don't like rules, they

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Speaker 3: don't like to be told what to do like, they

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Speaker 3: don't take things too seriously either. They are gonna show

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Speaker 3: up late, but they hate the way. They're fun loving.

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Speaker 3: So this, to me, is going to be attractive to.

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Speaker 3: They're gonna be attracted to that rebel, that Harley Davison's spirit,

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Speaker 3: to that explorer, and then even to the gesture, you know,

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Speaker 3: that fun loving like let's go out, let's turn up.

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Speaker 3: So to me, that's definitely the brand archetype that you

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Speaker 3: fall into if you know your attract actions or vice versa.

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Speaker 3: Now your nurturer. I think that one was probably the

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Speaker 3: one you could really all of you guys could really

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Speaker 3: nail it really easy, like that caregiver, that innocent, that lover.

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Speaker 4: It was like, yes, definitely that is the nurturer. Right.

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Speaker 3: So even on this chart caregiver, we got pampers right

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Speaker 3: for the lover Chanel and even for the innocent. What

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Speaker 3: do we have here on the chart, dub that is

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Speaker 3: like you know your nurturing type of a spirit. Okay,

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Speaker 3: so then knowledge that's going to be your sage, your creator,

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Speaker 3: and your magician. And let's think about the brands that

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Speaker 3: fit into that. That's your Apple, right, that's the Apple

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Speaker 3: brand that was like, yes, that's definitely we know knowledge

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Speaker 3: another Google right.

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Speaker 4: And then of course like that magician.

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Speaker 3: So when you think about like Disney and all of that,

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Speaker 3: there's still like that tech and that majestic magicalness to

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Speaker 3: them that make them attractive to knowledge and texts and

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Speaker 3: things like that. So this is really, really, really going

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Speaker 3: to be important as you move forward and your storytelling,

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Speaker 3: your brand and understanding this and again this stuff gets

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Speaker 3: really you know, it can go there. I'm giving you

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Speaker 3: an overview and you'll have an opportunity if you want.

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Speaker 4: To move forward.

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Speaker 3: Now when I'm about to give you if there are

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Speaker 3: any graphic artists in the house, you probably know this,

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Speaker 3: and if you are, your jaw is dropping because you

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Speaker 3: cannot believe what I'm about to give these people with inveto.

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Speaker 3: If you know, you know people, this is going to

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Speaker 3: save you so much money. This is going to change

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Speaker 3: your entire life. If you do not have a graphic

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Speaker 3: team if you've been trying to figure out how to

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Speaker 3: get these videos and these logos and these animations and

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Speaker 3: these stock images and.

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Speaker 4: All of this, this is it.

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Speaker 3: And this is called in in Beto and in Bato,

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Speaker 3: and in Beeto and in Bato, however people pronounce it,

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Speaker 3: I say in Betho. In Beto is broken up into

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Speaker 3: a few different categories. They're all themed around elements in nature.

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Speaker 3: We have themed fores, code, canyon, video, hive, audio, jungle, graphic, river, Poto, doom,

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Speaker 3: and three D ocean.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: were here illegally, your next you will be fine. Nearly

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Speaker 1: one thousand dollars a day. Imprisoned and deported, you will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security,