WEBVTT - Airline Mergers and Restaurant Loyalty

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<v Speaker 1>You're listening to the Bloomberg Opinion podcast counts Saturdays at

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<v Speaker 2>Welcome to Bloomberg Opinion. I'm Amy Morris. This week we

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<v Speaker 2>look at why so many smaller airlines are looking to

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<v Speaker 2>make big deals as M and A is turning into

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<v Speaker 2>a survival tool and then something a bit closer to

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<v Speaker 2>home home ownership. It's getting harder for gen z, so

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<v Speaker 2>where will that leave them? And if you like going

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<v Speaker 2>to a bar or a restaurant where everybody knows your

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<v Speaker 2>name and you receive service that's tailored to you, well,

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<v Speaker 2>you might be interested in a new trend customer loyalty programs.

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<v Speaker 2>But we begin with COVID boosters. They've over promised and

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<v Speaker 2>under delivered. We're learning more that parents would like to

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<v Speaker 2>give their kids RSV vaccines, but not COVID boosters. And

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<v Speaker 2>as for adult it's only eighteen percent of adults in

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<v Speaker 2>the US got the latest COVID shot that says of

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<v Speaker 2>mid December. Let's find out what's going on. Bloomberg Opinion

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<v Speaker 2>columnist Faith Lamb covers science and his host of the

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<v Speaker 2>follow the Science podcast, and she joins me, Now, Fay,

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<v Speaker 2>let's start with the headline of your column. Will want

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<v Speaker 2>to clarify something. It says boosters over promised and underdelivered.

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<v Speaker 2>But your column really is more about the work being

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<v Speaker 2>done to improve these boosters. Yeah.

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<v Speaker 3>Yeah, I mean, I think that that people have become

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<v Speaker 3>sort of resigned to the situation that we have where

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<v Speaker 3>people are getting COVID you know, right and left, even

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<v Speaker 3>though a lot of people are getting boosted. And I

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<v Speaker 3>think that there is actually a lot of research out

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<v Speaker 3>there to try to figure out what's you know, why

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<v Speaker 3>the boosters and the COVID shots aren't protecting us better,

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<v Speaker 3>and even research on better ways to boost people or

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<v Speaker 3>vacciny people so that maybe it won't always be like this.

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<v Speaker 2>So one of the big challenges is the lack of

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<v Speaker 2>a seasonal pattern. You explain this in your column, But

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<v Speaker 2>I wonder is the lack of a seasonal pattern with

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<v Speaker 2>covid like with the flu. Is it because COVID is

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<v Speaker 2>so mercurial and it keeps changing, or is it because

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<v Speaker 2>it hasn't really been around long enough to establish a

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<v Speaker 2>regular pattern. For us to pick up on.

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<v Speaker 4>Yeah, I think it could be some of both. You know.

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<v Speaker 3>One of the things I remember being surprised by covering

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<v Speaker 3>another story a long time ago on flu is that

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<v Speaker 3>scientists don't completely understand why flu the flu season is

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<v Speaker 3>when it is, you know, they sort of have some guesses. Well,

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<v Speaker 3>is because people gather more, they're inside more people are

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<v Speaker 3>inside most of the time in most places anyway, something

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<v Speaker 3>to do with humidity changes, something to do with sunlight

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<v Speaker 3>and the immune system. So scientists don't completely understand the

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<v Speaker 3>seasonal patterns that other viruses seem to have, and so

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<v Speaker 3>it may take a while before it's understood whether this

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<v Speaker 3>one will have a seasonal pattern eventually or not.

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<v Speaker 2>And there's another issue that you brought up in your column,

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<v Speaker 2>and that is that there's a question about the quality

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<v Speaker 2>of the new boosters. They're not going to hurt you,

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<v Speaker 2>it's just perhaps they're not as strong as we had expected.

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<v Speaker 3>What's the issue there, Well, one of the things is

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<v Speaker 3>just the vaccine. I mean, the virus keeps evolving really

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<v Speaker 3>quite fast. So this one was geared to fight a

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<v Speaker 3>version that's now pretty much extinct, and it's been replaced

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<v Speaker 3>by something else. It's a moving target. And so the

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<v Speaker 3>other problem is something called imprinting, by which the immune

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<v Speaker 3>system kind of gets stuck creating antibodies to what it

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<v Speaker 3>was originally vaccinated against, which is the original version. And

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<v Speaker 3>so people are creating antibodies to the parts of the

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<v Speaker 3>virus that the current version and the original version that

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<v Speaker 3>we were vaccinated against have in common. And when you

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<v Speaker 3>boost people, it seems to mostly increase the antibodies to

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<v Speaker 3>the original virus, not the you know, or this sort

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<v Speaker 3>of small cross section that they have in common. And

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<v Speaker 3>so that's that that imprinting problem is something that scientists

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<v Speaker 3>are still trying to understand. There was some sort of

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<v Speaker 3>good news out of China that if people had repeated

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<v Speaker 3>exposures to these newer omicron family of variants that we're

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<v Speaker 3>still seeing, the imprinting became less strong and they were

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<v Speaker 3>actually getting an immune response that was better matched to

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<v Speaker 3>what we're seeing.

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<v Speaker 2>So wait to be exposed to the omicron variants. Then

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<v Speaker 2>would you actually have to get sick or can we

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<v Speaker 2>do that through a vaccine?

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<v Speaker 3>It was both either either by getting by getting omicron right,

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<v Speaker 3>either way by getting a booster that was geared to omicron,

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<v Speaker 3>or by getting omicron, either would be considered an exposure,

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<v Speaker 3>So the more your immune system saw omicron, the more

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<v Speaker 3>it actually did start to mount an immune response, breakthrough

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<v Speaker 3>or override this imprinting effect. It's not clear that that's

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<v Speaker 3>working the same way. There's some papers showing it doesn't

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<v Speaker 3>seem to work as well with the mRNA vaccines as

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<v Speaker 3>it does with the vaccines they're using in China, which

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<v Speaker 3>are a whole different kind of vaccine called an activated virus.

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<v Speaker 2>And we are talking with Bloomberg opinion columnist Faith Lamb

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<v Speaker 2>about the promise of COVID boosters and why perhaps they're

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<v Speaker 2>not gaining the traction that we would have expected. We

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<v Speaker 2>also pointed out in your column that Pfizer is seeing

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<v Speaker 2>the immediate results and effects of this, that people aren't

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<v Speaker 2>getting the boosters as they expected, and they're struggling.

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<v Speaker 3>Some of it is that the main thing that the

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<v Speaker 3>booster shots do is protect people against getting severe disease,

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<v Speaker 3>and so the people who really should take them are

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<v Speaker 3>older people, people with the kinds of health problems that

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<v Speaker 3>put them at risk for severe disease. So one of

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<v Speaker 3>the questions that doesn't get asked enough is, well, eighteen

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<v Speaker 3>percent that actually could be really good if the people

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<v Speaker 3>that need it most are the ones getting it.

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<v Speaker 4>But if there are people who.

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<v Speaker 3>Are elderly and at risk and are not getting it,

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<v Speaker 3>then we have a bigger problem. But I think that

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<v Speaker 3>they may have counted on this being more like a

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<v Speaker 3>flu shot, and there are a couple of reasons why

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<v Speaker 3>it's never going to be like a flu shot. You know,

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<v Speaker 3>you can't the boosting effect apparently only last for about

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<v Speaker 3>four months, and so you'd need to time it to

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<v Speaker 3>when the season was and we don't really have this

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<v Speaker 3>well defined season, so it may be a challenge to

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<v Speaker 3>make it as effective. And people just know they you know,

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<v Speaker 3>they look around, their friends are getting it. Everybody's getting it,

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<v Speaker 3>people who got boosted or getting it, people who got

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<v Speaker 3>the last booster got it. So I think there's this

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<v Speaker 3>sort of feeling from experience that well, I'm not going

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<v Speaker 3>to get protection against getting COVID. I think there'd be

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<v Speaker 3>a lot more motivation to go get a booster if

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<v Speaker 3>you thought it was going to give you a, you know,

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<v Speaker 3>a really strong protection against just getting infected in the

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<v Speaker 3>first place, because people would still rather not get COVID

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<v Speaker 3>than get it, even if the disease is mild in them.

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<v Speaker 2>Let me ask you this. I've always understood the boosters

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<v Speaker 2>from the very beginning weren't necessarily going to keep you

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<v Speaker 2>from getting COVID, but will keep you out of the hospital.

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<v Speaker 2>There's sort of like a seat belt. You're not going

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<v Speaker 2>to avoid the crash, but you're not necessarily going to

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<v Speaker 2>be terribly injured or killed because of it. Right, So

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<v Speaker 2>they're like a seat.

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<v Speaker 3>Belt, Well, yes, a little likeacy belt, except that we

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<v Speaker 3>know that whereas it in your car. You know, anyone

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<v Speaker 3>could get killed in an auto accident. But it really

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<v Speaker 3>is certain high risk groups are likely to go to

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<v Speaker 3>the hospital, and other people are much less likely, especially

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<v Speaker 3>if they've already been vaccinated and exposed to the virus

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<v Speaker 3>have some immunity. That we're not seeing the hospital fill

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<v Speaker 3>up with twenty five year olds who have already had

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<v Speaker 3>two boosters and just didn't get a third one. You know,

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<v Speaker 3>it's really the elderly that need to be targeted.

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<v Speaker 2>Do from your research, have you found if there is

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<v Speaker 2>a better booster coming. They're still working on this, they're

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<v Speaker 2>not done yet. Yeah.

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<v Speaker 3>I mean I talked to Dan Barouche at Harvard and

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<v Speaker 3>he just has a paper out in the journal Nature

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<v Speaker 3>showing that in animal studies they can actually completely protect

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<v Speaker 3>against infection with an inhaled version of the vaccine. Whether

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<v Speaker 3>that's practical or not, I don't know, but it worked,

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<v Speaker 3>and so it is possible that sort of getting the

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<v Speaker 3>protection where people, you know, first, where the human body

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<v Speaker 3>first encounters the virus, seems to offer a pretty strong protection.

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<v Speaker 3>And people are looking at nasal that, you know, they're

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<v Speaker 3>looking at these as something that might actually just prevent

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<v Speaker 3>people from getting infected in the first place, and in

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<v Speaker 3>animals at least, it seems to work.

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<v Speaker 2>So an inhaled version then would target specifically the lungs

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<v Speaker 2>and protect the lungs exclusively or especially yeah, or just.

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<v Speaker 3>The upper respiratory tract. You know, it would sort of

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<v Speaker 3>get around your upper respiratory tract, which is where people

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<v Speaker 3>you know, are accumulating the viral particles. So, you know,

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<v Speaker 3>I don't know exactly why that worked so much better

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<v Speaker 3>than the nasal one. So the nasal one seemed to

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<v Speaker 3>work pretty well, but the inhaled one worked really well

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<v Speaker 3>in the animals, and I think they're still still working

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<v Speaker 3>out why that is and how this might be translated

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<v Speaker 3>into a human trial. There are already some apparently there

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<v Speaker 3>is a trial with an inhaled vaccine going on, So

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<v Speaker 3>there are human studies that have gotten started already.

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<v Speaker 2>So they're trying to improve it to better match the variants,

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<v Speaker 2>and they're trying to improve it to better target the

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<v Speaker 2>upper respiratory tract. And they're trying to improve it. So

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<v Speaker 2>it's not necessarily always a needle.

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<v Speaker 3>Yeah, And I think just to write so that people

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<v Speaker 3>don't keep getting mild infections, which then would mean that

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<v Speaker 3>they're less likely to infect spread the virus to more

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<v Speaker 3>vulnerable people, so that we would see a real end

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<v Speaker 3>to the deaths and the hospitalizations. That it's not necessarily

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<v Speaker 3>something that we would have to live with wherever that,

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<v Speaker 3>I think scientists are still trying to, you know, trying

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<v Speaker 3>to improve the tools we have, the vaccines we have,

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<v Speaker 3>so that we're not resigned to dealing with this situation

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<v Speaker 3>for all eternity.

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<v Speaker 2>So what's your take home message from all of this? Wow?

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<v Speaker 3>I mean, I guess just that I think that this

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<v Speaker 3>people haven't I don't think people have lost interest in COVID.

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<v Speaker 3>I think there's still a lot of interest. And I

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<v Speaker 3>think that that scientists who are doing this kind of

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<v Speaker 3>work should continue to get support, and I think it's

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<v Speaker 3>it's what they learn is going to be useful for

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<v Speaker 3>dealing with the next pandemic and other viruses as well.

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<v Speaker 3>So I think having this this you know, surge in

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<v Speaker 3>new research is really important and that we might see

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<v Speaker 3>some new things coming down the pipe. It's not all

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<v Speaker 3>doom and gloom.

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<v Speaker 2>Faith Lamb is a Bloomberg Opinion columnist. She covers science

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<v Speaker 2>and his host of the Follow the Science podcast. Now

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<v Speaker 2>coming up will take a look at consolidations in the

0:10:58.120 --> 0:11:01.720
<v Speaker 2>airline industry and what is that ten you're listening to

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<v Speaker 2>Bloomberg Opinion.

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<v Speaker 1>You're listening to the Bloomberg Opinion Podcast Contest Saturdays at

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<v Speaker 1>one and seven pm Eastern on Bloomberg dot Com, the

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<v Speaker 1>iHeartRadio app, and the Bloomberg Business App, or listen on

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<v Speaker 1>demand wherever you get your podcasts.

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<v Speaker 2>You're listening to Bloomberg Opinion. I m Amy Morris. Antitrust

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<v Speaker 2>regulators have made no secret of their skepticism toward further

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<v Speaker 2>consolidation in the airline industry mergers at acquisitions, though, like

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<v Speaker 2>Alaska Air's nearly two billion dollar acquisition of Hawaiian holdings

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<v Speaker 2>didn't happen in a vacuum. And throughout the aerospace supply chain,

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<v Speaker 2>power is concentrated in the hands of just a few players.

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<v Speaker 2>So really the only way for companies to hold their

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<v Speaker 2>own is to get bigger. Let's learn more about this.

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<v Speaker 2>Bloomberg opinion columnist Brooks Sutherland covers deals in industrial companies.

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<v Speaker 2>She's been following this from the very beginning. She also

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<v Speaker 2>writes the Industrial Strength newsletter, and she joins me, now,

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<v Speaker 2>brook as always, thank you so much for taking the

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<v Speaker 2>time with me, And I want to start with what

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<v Speaker 2>you describe as a concentration of power up and down

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<v Speaker 2>the supply chain in the aerospace industry.

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<v Speaker 5>What do you mean?

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<v Speaker 4>Sure?

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<v Speaker 5>And so I always think it's fascinating that these airline

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<v Speaker 5>deals tend to get so much public attention and so

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<v Speaker 5>much antitrust scrutiny. But there's been a number of combinations

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<v Speaker 5>that have happened elsewhere in the aerospace ecosystem that they

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<v Speaker 5>just don't attract the same level of scrutiny. And so,

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<v Speaker 5>for example, the former United Technologies Corp. Merged with Raytheon

0:12:42.840 --> 0:12:45.800
<v Speaker 5>to build up this aerospace and defense giant. They also

0:12:45.840 --> 0:12:49.640
<v Speaker 5>acquired Rockwell Collins, which itself had been on an acquisition spree.

0:12:50.000 --> 0:12:52.520
<v Speaker 5>You know, in terms of the airplanes themselves, you really

0:12:52.720 --> 0:12:55.920
<v Speaker 5>have Boeing an airbus and that's it as far as

0:12:56.000 --> 0:12:59.600
<v Speaker 5>you know, major commercial jetliners. And then there was a

0:12:59.600 --> 0:13:03.560
<v Speaker 5>consolidalidation that happened in the aircraft leasing space where ge

0:13:03.679 --> 0:13:08.000
<v Speaker 5>sold its aviation leasing business. And so I just think

0:13:08.040 --> 0:13:10.080
<v Speaker 5>it's interesting that, you know, there's so much fixation on

0:13:10.080 --> 0:13:12.959
<v Speaker 5>the airlines, and perhaps that's because we as consumers tend

0:13:13.000 --> 0:13:14.920
<v Speaker 5>to interact with them more than we do the aerospace

0:13:14.960 --> 0:13:18.760
<v Speaker 5>manufacturing side or the aircraft leasing side. But these deals

0:13:18.760 --> 0:13:22.000
<v Speaker 5>are part of that broader ecosystem. When we have so

0:13:22.120 --> 0:13:26.240
<v Speaker 5>much consolidation, it changes the negotiating dynamics because airlines they

0:13:26.320 --> 0:13:29.160
<v Speaker 5>lease planes, they buy planes, they have engines, they need

0:13:29.200 --> 0:13:32.120
<v Speaker 5>engine maintenance, and all of that sort of adds to

0:13:32.200 --> 0:13:34.120
<v Speaker 5>these pressures that airlines are facing.

0:13:34.720 --> 0:13:36.160
<v Speaker 2>So how did we get here.

0:13:36.520 --> 0:13:39.439
<v Speaker 5>Through a number of deals over the years. I mean,

0:13:39.520 --> 0:13:42.680
<v Speaker 5>you know, Boeing was created through a series of acquisitions,

0:13:43.120 --> 0:13:45.160
<v Speaker 5>and you know some of the deals that it just

0:13:45.200 --> 0:13:50.000
<v Speaker 5>described happened a lot more recently as well, and regulators

0:13:50.040 --> 0:13:51.920
<v Speaker 5>allowed those to go through. And so I think there

0:13:51.960 --> 0:13:55.120
<v Speaker 5>just needs to be a bigger conversation about what is

0:13:55.160 --> 0:13:58.880
<v Speaker 5>the actual competitive operating environment for these airlines.

0:14:00.200 --> 0:14:03.640
<v Speaker 2>Transformative deals have a poor track record, and you talk

0:14:03.679 --> 0:14:06.880
<v Speaker 2>about that in your column on the Bloomberg terminal. So

0:14:07.000 --> 0:14:09.920
<v Speaker 2>would this then really be the only recourse that airlines

0:14:09.960 --> 0:14:12.640
<v Speaker 2>would have to hold their own or even grow a

0:14:12.679 --> 0:14:13.079
<v Speaker 2>little bit?

0:14:13.440 --> 0:14:15.480
<v Speaker 5>I think it is. I mean, just when you think about,

0:14:15.480 --> 0:14:18.880
<v Speaker 5>you know, takeoff slots at airports, those are also restricted,

0:14:18.920 --> 0:14:20.600
<v Speaker 5>and so the only way that you can get more

0:14:20.680 --> 0:14:25.480
<v Speaker 5>is often by buying another company's positions at those airports

0:14:25.520 --> 0:14:29.280
<v Speaker 5>and so, and you know that labor is uh, there's

0:14:29.320 --> 0:14:31.640
<v Speaker 5>not a lot of labor to go around. There's long

0:14:31.640 --> 0:14:34.040
<v Speaker 5>waiting lists for airplanes, and so if you want to

0:14:34.120 --> 0:14:36.880
<v Speaker 5>go ahead and you know, get a bigger fleet very quickly,

0:14:36.920 --> 0:14:38.480
<v Speaker 5>one of the better ways to do it is by

0:14:38.480 --> 0:14:41.120
<v Speaker 5>buying somebody. And I just think that that needs to

0:14:41.120 --> 0:14:44.040
<v Speaker 5>be part of the conversation. It's not just the airlines

0:14:44.080 --> 0:14:46.000
<v Speaker 5>want to go in and consolidate in order to be

0:14:46.000 --> 0:14:48.360
<v Speaker 5>able to jack prices up for consumers. They have all

0:14:48.400 --> 0:14:52.080
<v Speaker 5>of these other pushes and pulls on their finances and

0:14:52.120 --> 0:14:53.320
<v Speaker 5>their ability to compete.

0:14:53.680 --> 0:14:56.280
<v Speaker 2>Well, that's a good question. Then how does this impact

0:14:56.880 --> 0:14:58.840
<v Speaker 2>the consumer, the guy who's holding the ticket.

0:14:59.280 --> 0:15:03.040
<v Speaker 5>Sure, I mean so right now. Actually, there are arguably

0:15:03.040 --> 0:15:06.960
<v Speaker 5>too many seats available domestically in the US, and you've

0:15:07.000 --> 0:15:10.160
<v Speaker 5>seen a number of carriers actually have to lower fares

0:15:10.440 --> 0:15:13.240
<v Speaker 5>in order to be able to fill those seats, and

0:15:13.280 --> 0:15:16.920
<v Speaker 5>they're often not doing so profitably because they're also, you know,

0:15:17.000 --> 0:15:20.240
<v Speaker 5>dealing with rising cost pressures, not just from labor and fuel,

0:15:20.320 --> 0:15:25.240
<v Speaker 5>but infrastructure constraints, supply chain, logjams, weather disruptions cost the

0:15:25.280 --> 0:15:28.280
<v Speaker 5>airlines money too, not just the flyer, their time and

0:15:28.320 --> 0:15:32.760
<v Speaker 5>their patients, and you know, it's it will be interesting

0:15:32.840 --> 0:15:35.600
<v Speaker 5>to see, you know. Jet Blue makes the argument that

0:15:35.760 --> 0:15:38.920
<v Speaker 5>buying Spirit will actually allow them to be more competitive

0:15:38.960 --> 0:15:42.040
<v Speaker 5>with the big four airlines, and that their goal is

0:15:42.040 --> 0:15:44.920
<v Speaker 5>not necessarily to raise prices. Now, part of their business

0:15:45.000 --> 0:15:47.600
<v Speaker 5>plan is to make the Spirit jets look more like

0:15:47.680 --> 0:15:50.160
<v Speaker 5>Jet Blue planes, and what that means is taking seats

0:15:50.200 --> 0:15:52.880
<v Speaker 5>out and making them a little bit more comfortable. But

0:15:52.880 --> 0:15:56.680
<v Speaker 5>when you have seats fewer seats, obviously that means, you know,

0:15:57.600 --> 0:15:59.440
<v Speaker 5>there's a little bit of a change in the price

0:15:59.520 --> 0:16:02.760
<v Speaker 5>dynamic and the fairs. So I mean it's difficult to

0:16:02.960 --> 0:16:05.960
<v Speaker 5>say exactly what would happen with the prices. But I

0:16:06.040 --> 0:16:09.320
<v Speaker 5>just think it's also important to think about, you know, han,

0:16:09.400 --> 0:16:12.760
<v Speaker 5>these airlines continue to survive and compete in a world

0:16:12.800 --> 0:16:15.200
<v Speaker 5>where they're sort of the odd man out on a

0:16:15.240 --> 0:16:16.560
<v Speaker 5>series of oligopolies.

0:16:16.960 --> 0:16:20.120
<v Speaker 2>And we are talking with Bloomberg opinion columnist Brooks Sutherland

0:16:20.120 --> 0:16:22.640
<v Speaker 2>about the only real route for airlines to grow, and

0:16:22.680 --> 0:16:26.320
<v Speaker 2>that just might be M and A brooke. What has

0:16:26.360 --> 0:16:30.400
<v Speaker 2>to change then to give these smaller airlines a fighting chance?

0:16:31.680 --> 0:16:35.360
<v Speaker 5>You know, I think it's difficult to really change anything

0:16:35.400 --> 0:16:37.280
<v Speaker 5>because a lot of this is structural. I mean, you

0:16:37.320 --> 0:16:40.040
<v Speaker 5>can't go back and unwind the deals that created Boeing.

0:16:40.080 --> 0:16:41.480
<v Speaker 5>And at this point, you know, we're not going to

0:16:41.520 --> 0:16:44.880
<v Speaker 5>go back and undo the takeovers that created what's now

0:16:44.920 --> 0:16:47.920
<v Speaker 5>known as RTX or any of the other consolidation that's

0:16:47.920 --> 0:16:49.560
<v Speaker 5>happened up and down the supply chain. And so I

0:16:49.600 --> 0:16:51.640
<v Speaker 5>think then that begs the question of Okay, well, then

0:16:52.160 --> 0:16:54.200
<v Speaker 5>do you have to allow the airline deals and so

0:16:54.240 --> 0:16:56.800
<v Speaker 5>that it's more of a level playing field. It's interesting

0:16:56.840 --> 0:16:59.560
<v Speaker 5>because there was also consolidation that happened in the railroad

0:16:59.560 --> 0:17:03.120
<v Speaker 5>industry were the two smallest players combined, and that is

0:17:03.160 --> 0:17:06.080
<v Speaker 5>a different regulator that's a specialized regulator that looks at

0:17:06.160 --> 0:17:08.639
<v Speaker 5>railroad deals. But they allowed that deal to go through

0:17:08.800 --> 0:17:11.720
<v Speaker 5>along the same argument as Jet Blue is making for

0:17:11.760 --> 0:17:14.919
<v Speaker 5>its Spirit deal, that basically, the market is what it

0:17:15.000 --> 0:17:17.560
<v Speaker 5>is and the only we can't go back and rewrite history,

0:17:17.600 --> 0:17:19.920
<v Speaker 5>and so the only way to introduce more competition now

0:17:20.040 --> 0:17:22.119
<v Speaker 5>is by letting these smaller players combine.

0:17:22.359 --> 0:17:24.560
<v Speaker 2>So where is the government in all of this? Where

0:17:24.560 --> 0:17:27.119
<v Speaker 2>do the regulators come in? Are they turning a blind

0:17:27.119 --> 0:17:28.520
<v Speaker 2>eye to some but not others?

0:17:29.040 --> 0:17:32.520
<v Speaker 5>So the dj has sued to block Jet blues combination

0:17:32.600 --> 0:17:35.320
<v Speaker 5>with Spirit. They just wrapped up closing arguments. We don't

0:17:35.359 --> 0:17:37.760
<v Speaker 5>have our ruling yet from the judge in that case,

0:17:37.760 --> 0:17:40.439
<v Speaker 5>and it's not exactly clear what the timing of that

0:17:40.520 --> 0:17:44.040
<v Speaker 5>decision will be. And then they also the DOJ did

0:17:44.080 --> 0:17:48.280
<v Speaker 5>successfully block Jet Blue's marketing alliance with American Airlines. But

0:17:48.400 --> 0:17:50.199
<v Speaker 5>I guess that gets back to my original point of

0:17:50.240 --> 0:17:53.920
<v Speaker 5>the regulators have taken a very tough stance on these

0:17:53.960 --> 0:17:57.440
<v Speaker 5>airline deals. That is just not happening to the same

0:17:57.480 --> 0:18:00.879
<v Speaker 5>degree in these other corners of the aerospace ecosystem, and

0:18:00.920 --> 0:18:04.400
<v Speaker 5>those deals have unique characteristics and unique qualities that need

0:18:04.440 --> 0:18:07.879
<v Speaker 5>to be assessed under by antitrust regulators, and they certainly

0:18:07.960 --> 0:18:10.199
<v Speaker 5>did look at those deals, but there's just not the

0:18:10.240 --> 0:18:13.840
<v Speaker 5>same amount of public uproar or scrutiny, And I just

0:18:13.920 --> 0:18:16.800
<v Speaker 5>wonder if that sort of shifts how these deals are

0:18:16.840 --> 0:18:19.840
<v Speaker 5>analyzed and they do matter.

0:18:20.080 --> 0:18:22.719
<v Speaker 2>Like they'd pay more attention to those deals that we

0:18:22.960 --> 0:18:25.560
<v Speaker 2>you and I might pay more attention to because we're

0:18:25.560 --> 0:18:26.639
<v Speaker 2>the ones buying the ticket.

0:18:27.720 --> 0:18:29.760
<v Speaker 5>Sure well, they certainly didn't try to block any of

0:18:29.760 --> 0:18:32.440
<v Speaker 5>those other deals, and they're blocking the airlineses deals, which

0:18:32.480 --> 0:18:35.000
<v Speaker 5>I just think is interesting. And you know, it's always

0:18:35.000 --> 0:18:37.800
<v Speaker 5>fascinating me, even taking a step beyond the aerospace sector,

0:18:37.800 --> 0:18:41.720
<v Speaker 5>that there's so much consternation about big tech and the

0:18:41.720 --> 0:18:44.280
<v Speaker 5>amount of power that the technology companies have, which is

0:18:44.320 --> 0:18:46.920
<v Speaker 5>certainly a very valid debate and one that we should

0:18:46.960 --> 0:18:49.960
<v Speaker 5>be having, but nobody talks as much about the consolidation

0:18:50.040 --> 0:18:51.760
<v Speaker 5>that's happening on the aerospace side. And so I do

0:18:51.840 --> 0:18:54.800
<v Speaker 5>think public perception and the things that we as consumers

0:18:54.840 --> 0:18:58.840
<v Speaker 5>pay attention to does sort of affect these conversations. But

0:18:59.119 --> 0:19:01.960
<v Speaker 5>it has to be because everything is interconnected. This is

0:19:02.000 --> 0:19:04.560
<v Speaker 5>all as we learn going through the supplis chain crisis

0:19:04.600 --> 0:19:08.200
<v Speaker 5>of the post pandemic period. Everything is interconnected and depends

0:19:08.200 --> 0:19:11.440
<v Speaker 5>on companies up and down the splashchaing.

0:19:11.200 --> 0:19:13.720
<v Speaker 2>Right, And as you explained that there's no real way

0:19:13.760 --> 0:19:16.600
<v Speaker 2>to undo it. It's all been done, it's all intertwined.

0:19:17.080 --> 0:19:19.880
<v Speaker 2>So then how does this end? Because the way it's

0:19:19.920 --> 0:19:23.159
<v Speaker 2>described doesn't really seem sustainable, at least for some of

0:19:23.160 --> 0:19:23.879
<v Speaker 2>these airlines.

0:19:24.520 --> 0:19:26.720
<v Speaker 5>Sure, and I think that's why you're seeing so many

0:19:26.760 --> 0:19:28.440
<v Speaker 5>of them try to do deals. I mean, if you

0:19:28.480 --> 0:19:31.680
<v Speaker 5>look at it just on face value, and you consider

0:19:31.760 --> 0:19:34.919
<v Speaker 5>the amount of scrutiny that Jet Blue has gotten for

0:19:35.000 --> 0:19:37.400
<v Speaker 5>its two endeavors, you would ask why in the world

0:19:37.400 --> 0:19:39.920
<v Speaker 5>would an airline try to do a deal right now?

0:19:39.920 --> 0:19:42.560
<v Speaker 5>And the fact that Alaska is going ahead with one

0:19:42.640 --> 0:19:46.440
<v Speaker 5>and trying to buy Hawaiian clearly they see somewhat of

0:19:46.480 --> 0:19:49.439
<v Speaker 5>a financial opportunity there as well, just given how beaten

0:19:49.520 --> 0:19:52.560
<v Speaker 5>down Hawaiian shares have been. But I think the fact

0:19:52.560 --> 0:19:54.159
<v Speaker 5>that they're going ahead with this deal at a time

0:19:54.200 --> 0:19:56.159
<v Speaker 5>when Jet Blue Spirit deal is still tied up in

0:19:56.200 --> 0:20:00.000
<v Speaker 5>the courts tells you how important you know, this industry

0:20:00.080 --> 0:20:01.119
<v Speaker 5>views consolidations.

0:20:01.359 --> 0:20:03.000
<v Speaker 2>All right, Brook, thank you so much. We're going to

0:20:03.080 --> 0:20:04.640
<v Speaker 2>leave it there, and we're going to continue to watch

0:20:04.640 --> 0:20:06.560
<v Speaker 2>it with you. Now that we know a little bit

0:20:06.600 --> 0:20:09.160
<v Speaker 2>more about what we should be watching when we look

0:20:09.160 --> 0:20:10.880
<v Speaker 2>at these deals. Thanks so much for your time.

0:20:11.320 --> 0:20:11.679
<v Speaker 5>Thank you.

0:20:12.040 --> 0:20:15.240
<v Speaker 2>Brook Sutherland is a Bloomberg Opinion columnist who covers deals

0:20:15.280 --> 0:20:17.919
<v Speaker 2>in industrial companies. She is also the author of the

0:20:18.000 --> 0:20:22.080
<v Speaker 2>Industrial Strength newsletter. Don't forget. We're available as a podcast

0:20:22.119 --> 0:20:26.639
<v Speaker 2>on Apple, Spotify or your favorite podcast platform. This is

0:20:26.680 --> 0:20:27.600
<v Speaker 2>Bloomberg Opinion.

0:20:38.280 --> 0:20:42.119
<v Speaker 1>You're listening to the Bloomberg Opinion podcast count Us Saturdays

0:20:42.119 --> 0:20:45.280
<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com,

0:20:45.320 --> 0:20:48.480
<v Speaker 1>the iHeartRadio app, and the Bloomberg Business App, or listen

0:20:48.520 --> 0:20:50.760
<v Speaker 1>on demand wherever you get your podcasts.

0:20:52.800 --> 0:20:56.399
<v Speaker 2>This is Bloomberg Opinion. I Ami Morris. It is true

0:20:56.520 --> 0:21:01.600
<v Speaker 2>for every generation that becoming a financially secure adult is hard. Now.

0:21:01.600 --> 0:21:04.560
<v Speaker 2>A big part of that is home ownership, and last year,

0:21:04.760 --> 0:21:08.439
<v Speaker 2>Vice President Kamala Harris told Bowie State University students that

0:21:08.600 --> 0:21:11.720
<v Speaker 2>home ownership is good for the economy and that the

0:21:11.760 --> 0:21:14.199
<v Speaker 2>government is trying to make it easier for you to

0:21:14.359 --> 0:21:15.320
<v Speaker 2>own your own home.

0:21:15.440 --> 0:21:22.040
<v Speaker 4>When we increase home ownership, it strengthens communities and it

0:21:22.119 --> 0:21:28.000
<v Speaker 4>strengthens our economy. Homeowners are more likely to put down.

0:21:27.920 --> 0:21:31.160
<v Speaker 2>Roots, but establishing yourself in your career, securing a home,

0:21:31.200 --> 0:21:33.879
<v Speaker 2>starting a family, these are not easy things to do,

0:21:34.480 --> 0:21:37.720
<v Speaker 2>and maybe it's harder for some generations than others. Let's

0:21:37.720 --> 0:21:41.480
<v Speaker 2>talk about this. Bloomberg opinion columnist Alison Schrager joins me now,

0:21:41.680 --> 0:21:46.320
<v Speaker 2>and she covers economics. Alison, is it harder for some generations?

0:21:46.680 --> 0:21:49.720
<v Speaker 4>I used to say no. I used to think, you know,

0:21:50.000 --> 0:21:52.760
<v Speaker 4>I think it's always hard. I think establishing yourself as

0:21:52.760 --> 0:21:55.920
<v Speaker 4>an adult is always a challenge, and everyone thinks it's

0:21:55.960 --> 0:21:58.520
<v Speaker 4>harder for them than anyone else. Anyway, I kind of

0:21:58.520 --> 0:22:00.800
<v Speaker 4>always thought it actually was getting a little bit easier

0:22:01.359 --> 0:22:05.480
<v Speaker 4>for everyone else. But millennials really did make a fine

0:22:05.480 --> 0:22:08.120
<v Speaker 4>point of it, and they did have a point when

0:22:08.119 --> 0:22:09.800
<v Speaker 4>it came to buying a house that it was more

0:22:09.800 --> 0:22:12.520
<v Speaker 4>expensive than it was for their parents, like the price,

0:22:12.960 --> 0:22:17.520
<v Speaker 4>but they also had way cheaper mortgages and also wanted

0:22:17.560 --> 0:22:22.040
<v Speaker 4>to buy bigger houses. So these things, I guess, you know,

0:22:22.160 --> 0:22:23.919
<v Speaker 4>even doubt and I always thought, you know, it's not

0:22:23.960 --> 0:22:26.560
<v Speaker 4>so bad, guys, but I think gen z might have

0:22:26.720 --> 0:22:29.520
<v Speaker 4>a legitimately harder time getting their first home.

0:22:30.080 --> 0:22:32.240
<v Speaker 2>Now, let's get into that before we get to the

0:22:32.280 --> 0:22:34.720
<v Speaker 2>gen Z part. You had said that millennials have said

0:22:34.720 --> 0:22:36.359
<v Speaker 2>for years that they were priced out of the housing

0:22:36.400 --> 0:22:38.320
<v Speaker 2>market in part because of their student debt.

0:22:38.520 --> 0:22:41.720
<v Speaker 4>That's true, but way more people go to college. And

0:22:42.000 --> 0:22:45.440
<v Speaker 4>also there's actually a positive correlation between your student debt

0:22:45.480 --> 0:22:48.560
<v Speaker 4>balance and the odds of home ownership. And that's because

0:22:48.760 --> 0:22:50.720
<v Speaker 4>the more student that you have, the more likely you

0:22:50.760 --> 0:22:53.439
<v Speaker 4>are to have like a graduate degree or something like

0:22:53.480 --> 0:22:56.160
<v Speaker 4>that that makes you get paid a lot more. So, actually,

0:22:56.200 --> 0:22:57.760
<v Speaker 4>the more student that you have, the more likely you

0:22:57.800 --> 0:23:00.439
<v Speaker 4>are to be a homeowner. And in fact, I was

0:23:00.480 --> 0:23:05.040
<v Speaker 4>digging into the data looking at home ownership rates with

0:23:05.359 --> 0:23:09.280
<v Speaker 4>different generations, and you know, Millennials did buy homes a

0:23:09.320 --> 0:23:11.280
<v Speaker 4>little later, and just the way that millennials grew up

0:23:11.280 --> 0:23:13.439
<v Speaker 4>a little bit later for a lot of reasons, some

0:23:13.520 --> 0:23:18.720
<v Speaker 4>of which were positive. But in the last say several years,

0:23:18.880 --> 0:23:22.160
<v Speaker 4>as they started to approach middle age, like other generations,

0:23:22.160 --> 0:23:25.160
<v Speaker 4>they bought homes a lot, and particularly their prime home

0:23:25.200 --> 0:23:28.080
<v Speaker 4>buying years were when interest rates really hit those record lows,

0:23:28.080 --> 0:23:31.480
<v Speaker 4>particularly mortgage rates, so they actually got a really good deal.

0:23:31.960 --> 0:23:36.320
<v Speaker 4>There is still lower home ownership for millennials than for

0:23:36.680 --> 0:23:39.320
<v Speaker 4>say baby boomers at their age, but I found that

0:23:39.480 --> 0:23:44.520
<v Speaker 4>was largely driven by mostly men who still live with

0:23:44.560 --> 0:23:46.840
<v Speaker 4>their parents, and most of them didn't go to a

0:23:46.880 --> 0:23:50.720
<v Speaker 4>college at all. So I think we know that population

0:23:50.840 --> 0:23:53.520
<v Speaker 4>is struggling, and I don't know if it's for home prices,

0:23:53.560 --> 0:23:55.679
<v Speaker 4>but I think we can agree it's for a lot

0:23:55.720 --> 0:23:56.720
<v Speaker 4>of reasons beyond that.

0:23:57.080 --> 0:23:59.080
<v Speaker 2>And you had said in your column on the Bloomberg

0:23:59.160 --> 0:24:01.399
<v Speaker 2>Terminal that the last several years saw one of the

0:24:01.400 --> 0:24:05.360
<v Speaker 2>biggest increases in home ownership of any generation. Now does

0:24:05.400 --> 0:24:08.600
<v Speaker 2>that apply to millennials, gen Z, gen X? Who where

0:24:08.600 --> 0:24:09.320
<v Speaker 2>does that apply?

0:24:09.920 --> 0:24:12.760
<v Speaker 4>I mean, and really for millennials because Gen X and

0:24:13.440 --> 0:24:16.880
<v Speaker 4>millennials already like roughly if you look at a generation,

0:24:17.160 --> 0:24:19.479
<v Speaker 4>like when they're like top out at home buying, it's

0:24:19.560 --> 0:24:24.119
<v Speaker 4>usually like maybe sixty five seventy percent, And you know,

0:24:24.200 --> 0:24:27.280
<v Speaker 4>not everyone is destined to buy a home. So Gen

0:24:27.480 --> 0:24:30.760
<v Speaker 4>X and boomers are pretty much already there. Like this

0:24:30.880 --> 0:24:32.040
<v Speaker 4>is like if you're gonna buy a home, you're gonna

0:24:32.040 --> 0:24:33.359
<v Speaker 4>buy a home. I mean, I guess it's rare to

0:24:33.359 --> 0:24:36.120
<v Speaker 4>buy your first home at sixty. I mean, I'm sure

0:24:36.119 --> 0:24:40.600
<v Speaker 4>it happens, but it's like if you're yeah, so so

0:24:40.760 --> 0:24:43.240
<v Speaker 4>I said, like there's just an age where people start

0:24:43.280 --> 0:24:45.800
<v Speaker 4>buying homes, and that tends to be as a little

0:24:45.880 --> 0:24:48.760
<v Speaker 4>later for millennials and other generations, but because they also

0:24:48.760 --> 0:24:51.280
<v Speaker 4>got married later and things like that. But it is

0:24:51.400 --> 0:24:53.200
<v Speaker 4>like your thirties and for them maybe a couple of

0:24:53.240 --> 0:24:56.080
<v Speaker 4>years later into their fir thirties, but that was also

0:24:56.560 --> 0:24:58.760
<v Speaker 4>the best time to buy a home, arguably because they've

0:24:58.800 --> 0:25:01.880
<v Speaker 4>now locked in cheap mortgage for as long as they want.

0:25:02.040 --> 0:25:05.520
<v Speaker 2>We are talking with Bloomberg Opinion colonist Alison Schrager about

0:25:05.640 --> 0:25:09.680
<v Speaker 2>Generation Z getting a bad deal on housing, and Allison,

0:25:10.000 --> 0:25:13.280
<v Speaker 2>so far we've talked a lot about millennials and what

0:25:13.480 --> 0:25:17.080
<v Speaker 2>this leaves for gen Z. Where does this leave them

0:25:17.080 --> 0:25:19.080
<v Speaker 2>when it comes to home ownership.

0:25:19.640 --> 0:25:23.919
<v Speaker 4>Well, legitimately hard spot because I said, like millennials did

0:25:23.920 --> 0:25:26.199
<v Speaker 4>to face higher prices but also super cheap mortgages, so

0:25:26.280 --> 0:25:29.800
<v Speaker 4>it kind of was a wash. But for gen Z

0:25:29.960 --> 0:25:32.680
<v Speaker 4>is facing both and not only that, because mortgage rates

0:25:32.680 --> 0:25:35.160
<v Speaker 4>were so low and then went up so fast, and

0:25:35.280 --> 0:25:37.080
<v Speaker 4>you know, while they might come down a little if

0:25:37.119 --> 0:25:39.320
<v Speaker 4>the Fed starts cutting, they're probably not going back to

0:25:39.320 --> 0:25:42.080
<v Speaker 4>those nice three sub three percent rates we used to

0:25:42.160 --> 0:25:47.320
<v Speaker 4>see unless there's some major policy push. So that means

0:25:48.480 --> 0:25:50.800
<v Speaker 4>millennials who maybe have their first starter home are probably

0:25:50.800 --> 0:25:52.920
<v Speaker 4>going to sit in that home unless they have to move,

0:25:53.320 --> 0:25:55.600
<v Speaker 4>because you know, who can afford to move now. And

0:25:55.640 --> 0:25:58.840
<v Speaker 4>that pretty much leaves gen z or shut out of

0:25:58.880 --> 0:26:02.199
<v Speaker 4>like the sort of buying housing market because they have

0:26:02.280 --> 0:26:04.399
<v Speaker 4>high prices and high mortgage rates.

0:26:05.520 --> 0:26:09.119
<v Speaker 2>So because millennials were able to lock in those low rates,

0:26:09.280 --> 0:26:11.520
<v Speaker 2>they're not inclined to move. Nobody can afford to move

0:26:11.560 --> 0:26:14.200
<v Speaker 2>because they don't need to get a new mortgage with

0:26:14.280 --> 0:26:15.080
<v Speaker 2>a much higher rate.

0:26:15.720 --> 0:26:18.040
<v Speaker 4>Yeah, and as I said, millennials are probably going to

0:26:18.119 --> 0:26:19.760
<v Speaker 4>sit on those for like a decade. I mean, I

0:26:19.880 --> 0:26:22.239
<v Speaker 4>bought during the pandemic for the first time, and like

0:26:22.280 --> 0:26:24.040
<v Speaker 4>I can, I can don't see how I can ever

0:26:24.080 --> 0:26:24.680
<v Speaker 4>afford to move.

0:26:25.640 --> 0:26:28.520
<v Speaker 2>So when are gen z looking to buy these starter homes?

0:26:28.560 --> 0:26:30.760
<v Speaker 2>Are they already out there in the market. Are they

0:26:30.800 --> 0:26:34.399
<v Speaker 2>already starting to experience this issue or are they just

0:26:34.440 --> 0:26:35.600
<v Speaker 2>looking down the road?

0:26:35.960 --> 0:26:38.320
<v Speaker 4>Probably the really keen ones are, but because I mean,

0:26:38.480 --> 0:26:41.160
<v Speaker 4>how old are gen z ers now, Like maybe mid twenties,

0:26:42.240 --> 0:26:44.879
<v Speaker 4>so it's a little early. But people are saying that

0:26:44.960 --> 0:26:47.000
<v Speaker 4>the housing market is going to be sort of really

0:26:47.040 --> 0:26:50.960
<v Speaker 4>inaccessible for maybe like another decade. So as they approached

0:26:51.080 --> 0:26:55.280
<v Speaker 4>that time, bar some like extraordinary things happening to mortgage

0:26:55.359 --> 0:26:59.440
<v Speaker 4>rates or a housing crash, which you know, I don't

0:26:59.440 --> 0:27:02.440
<v Speaker 4>know if it is that likely. Again, they're going to

0:27:02.640 --> 0:27:03.440
<v Speaker 4>face a tough time.

0:27:03.880 --> 0:27:07.840
<v Speaker 2>Are they experiencing some similar inflationary pressures when it comes

0:27:07.880 --> 0:27:08.359
<v Speaker 2>to renting?

0:27:09.000 --> 0:27:11.119
<v Speaker 4>Yeah, I mean that's the other thing. They are definitely

0:27:11.160 --> 0:27:13.640
<v Speaker 4>facing high rents. I mean, I live in New York,

0:27:13.800 --> 0:27:16.439
<v Speaker 4>and you know, every generation moves to New York is like,

0:27:16.480 --> 0:27:19.159
<v Speaker 4>it's so much more expensive, and it's it is always

0:27:19.160 --> 0:27:22.400
<v Speaker 4>more expensive. But oh my god, I mean I don't

0:27:22.400 --> 0:27:25.880
<v Speaker 4>even know how young people moving to New York now

0:27:26.000 --> 0:27:28.719
<v Speaker 4>afford it. I mean I was just reading the median

0:27:28.760 --> 0:27:31.639
<v Speaker 4>rent is like between four and five thousand dollars. I

0:27:31.640 --> 0:27:34.439
<v Speaker 4>mean that's I mean, if you're on a starting salary,

0:27:34.480 --> 0:27:36.000
<v Speaker 4>I mean, I don't know how you cope with that.

0:27:36.160 --> 0:27:40.040
<v Speaker 4>So the higher mortgage rates are creeping into higher rents too.

0:27:40.240 --> 0:27:44.719
<v Speaker 4>So it's just I think everyone complains every generation, and

0:27:45.040 --> 0:27:46.679
<v Speaker 4>I don't want to minimize that. I think it is

0:27:46.800 --> 0:27:49.119
<v Speaker 4>always hard making your way in the world, and I

0:27:49.160 --> 0:27:51.560
<v Speaker 4>think that's the bottom line. But I think it is

0:27:51.640 --> 0:27:54.280
<v Speaker 4>actually maybe harder for them. I mean, there are other

0:27:54.320 --> 0:27:56.240
<v Speaker 4>things that are legit hard about. Know, if they're harder

0:27:56.280 --> 0:27:58.280
<v Speaker 4>than they were for other generations.

0:27:57.680 --> 0:28:00.000
<v Speaker 2>They're timing is just lousy timing.

0:27:59.760 --> 0:28:02.640
<v Speaker 4>Is and well, I mean also they also had their

0:28:02.640 --> 0:28:06.880
<v Speaker 4>schooling disrupted by COVID, which probably also has social effects

0:28:06.960 --> 0:28:10.280
<v Speaker 4>and you know, I mean and a lot of social

0:28:10.359 --> 0:28:15.200
<v Speaker 4>unrest that certainly other generations didn't. But also to compound

0:28:15.240 --> 0:28:18.520
<v Speaker 4>their misery, now they're like, all right, world's back to normal.

0:28:18.640 --> 0:28:20.480
<v Speaker 4>I'm going to do that thing that young people do,

0:28:20.600 --> 0:28:22.760
<v Speaker 4>move to a big city, start my life. And they're

0:28:22.800 --> 0:28:25.639
<v Speaker 4>facing these just astronomical rents, and I think that's just

0:28:25.680 --> 0:28:27.919
<v Speaker 4>a function of the fact that you know, rates have

0:28:27.920 --> 0:28:29.879
<v Speaker 4>gone up before. They're not even that high by a

0:28:30.040 --> 0:28:32.400
<v Speaker 4>historical reasons, but what they did do is they were

0:28:32.480 --> 0:28:35.280
<v Speaker 4>very low and then now like something like more normal

0:28:35.440 --> 0:28:38.760
<v Speaker 4>historically normal, and that just happens like almost overnight for them.

0:28:39.280 --> 0:28:41.440
<v Speaker 4>So that just has all these weird knock on effects

0:28:41.480 --> 0:28:43.720
<v Speaker 4>for the economy on rent and housing prices. That makes

0:28:43.760 --> 0:28:44.400
<v Speaker 4>life harder for.

0:28:44.360 --> 0:28:46.640
<v Speaker 2>Them now when you have those higher rates, though that

0:28:46.840 --> 0:28:49.520
<v Speaker 2>usually would mean less expensive homes, but that doesn't help

0:28:49.560 --> 0:28:50.600
<v Speaker 2>them in this case.

0:28:51.040 --> 0:28:54.560
<v Speaker 4>Because there is that huge chump jump up that happened,

0:28:54.600 --> 0:28:57.360
<v Speaker 4>so suddenly I see and they were just I mean,

0:28:57.400 --> 0:28:59.880
<v Speaker 4>we've seen, certainly have seen mortgage rates higher than this,

0:29:00.040 --> 0:29:01.280
<v Speaker 4>and that brought down prices.

0:29:01.680 --> 0:29:02.480
<v Speaker 6>But in the.

0:29:02.400 --> 0:29:06.480
<v Speaker 4>Past, you weren't, like a year ago, at like historically

0:29:06.520 --> 0:29:10.360
<v Speaker 4>low rates that you know, the Fed engineered and the

0:29:10.400 --> 0:29:13.800
<v Speaker 4>government and just the market, all these forces came together

0:29:13.920 --> 0:29:16.840
<v Speaker 4>to bring rates like mortgage rates that just like, I mean,

0:29:16.920 --> 0:29:19.480
<v Speaker 4>a two and a half percent thirty year fixed mortgage

0:29:19.520 --> 0:29:23.200
<v Speaker 4>just shouldn't exist, but it did, and everyone like you know,

0:29:23.760 --> 0:29:25.080
<v Speaker 4>refinanced or bought a home.

0:29:25.160 --> 0:29:25.320
<v Speaker 3>Then.

0:29:25.960 --> 0:29:28.560
<v Speaker 4>So now we have this weird situation where no one

0:29:28.600 --> 0:29:31.000
<v Speaker 4>wants to move, and in the past it didn't really happen,

0:29:31.200 --> 0:29:33.920
<v Speaker 4>so that keeps prices high. You know, I said, gen

0:29:34.000 --> 0:29:36.560
<v Speaker 4>Z's had it rough. They never complained about the COVID thing.

0:29:36.600 --> 0:29:40.080
<v Speaker 4>In fact, they took having their college experience stolen from

0:29:40.080 --> 0:29:44.880
<v Speaker 4>them with actually quite quite graciously. So I feel like, yeah,

0:29:45.040 --> 0:29:47.480
<v Speaker 4>maybe they won't we won't be subjected to a million

0:29:47.520 --> 0:29:50.400
<v Speaker 4>think pieces of like my generations as it so are.

0:29:50.600 --> 0:29:52.440
<v Speaker 4>They'll just be like, yeah, this is our cross to

0:29:52.440 --> 0:29:53.760
<v Speaker 4>bear and we take it.

0:29:53.920 --> 0:29:56.320
<v Speaker 2>Looking ahead with this, where does this wind up? I mean,

0:29:56.400 --> 0:29:59.240
<v Speaker 2>are they just going to be late homeowners. Are they

0:29:59.320 --> 0:30:02.240
<v Speaker 2>just going to be considered renters? Do we have a

0:30:02.240 --> 0:30:04.080
<v Speaker 2>crystal ball where we can see what happens next.

0:30:04.400 --> 0:30:08.080
<v Speaker 4>There is a trend generally of people going becoming like

0:30:08.160 --> 0:30:11.320
<v Speaker 4>stable adults later, and that has nothing to do with housing.

0:30:11.400 --> 0:30:15.320
<v Speaker 4>It's the sociological things, like you know, Jane BIG's slower

0:30:15.320 --> 0:30:19.240
<v Speaker 4>lives this whole hypothesis, So probably they'll reverse some of

0:30:19.280 --> 0:30:21.880
<v Speaker 4>the trends we've seen. One of the reasons housing felt

0:30:21.920 --> 0:30:24.080
<v Speaker 4>so expensive to millennials is they also wanted to live

0:30:24.120 --> 0:30:26.840
<v Speaker 4>in bigger urban areas and have bigger houses. So maybe

0:30:26.880 --> 0:30:29.280
<v Speaker 4>they'll be a swing back to smaller houses and more

0:30:29.360 --> 0:30:30.560
<v Speaker 4>rural areas where they're cheaper.

0:30:30.800 --> 0:30:34.720
<v Speaker 2>Bloomberg Opinion columnist Alison Schreger covers economics. You're listening to

0:30:34.760 --> 0:30:38.160
<v Speaker 2>Bloomberg Opinion. I'm Amy Morris. Restaurant tours have been struggling

0:30:38.160 --> 0:30:43.040
<v Speaker 2>with inflation and labor shortages, labor costs and consumer complaints,

0:30:43.200 --> 0:30:46.320
<v Speaker 2>and now there's a new push to help maintain customer loyalty.

0:30:46.680 --> 0:30:49.160
<v Speaker 2>Let's learn more about how this works with Bloomberg Opinion

0:30:49.160 --> 0:30:52.680
<v Speaker 2>columnists Bobby Gosh. He covers culture and Bobby, remember there

0:30:52.720 --> 0:30:55.120
<v Speaker 2>was a time when you could have a favorite restaurant

0:30:55.240 --> 0:30:58.400
<v Speaker 2>or a favorite bar cafe, and they'd know you. Like

0:30:58.800 --> 0:31:01.480
<v Speaker 2>back in the eighties, there was successful TV series you've

0:31:01.520 --> 0:31:03.760
<v Speaker 2>probably heard of it, cult Cheers. It was built on

0:31:03.800 --> 0:31:06.520
<v Speaker 2>that whole premise of everybody knowing your name.

0:31:06.600 --> 0:31:10.760
<v Speaker 6>So what happened, particularly since the pandemic, the restaurant industry

0:31:10.800 --> 0:31:15.760
<v Speaker 6>as a whole has suffered acute shortages of people, particularly

0:31:15.840 --> 0:31:18.480
<v Speaker 6>weight staff. The pandemic was a sort of wake up

0:31:18.520 --> 0:31:20.800
<v Speaker 6>moment for a lot of people who worked in that

0:31:20.920 --> 0:31:24.480
<v Speaker 6>industry who realized, you know what, this is a terrible job.

0:31:24.520 --> 0:31:27.960
<v Speaker 6>They pay us very poorly. We had to depend on

0:31:28.000 --> 0:31:31.720
<v Speaker 6>the kindness of strangers, so to speak, with tips. There

0:31:31.720 --> 0:31:34.480
<v Speaker 6>are better jobs out there, and we're in an economy

0:31:34.520 --> 0:31:36.720
<v Speaker 6>where unemployment is low, so there are a lot of

0:31:36.720 --> 0:31:39.280
<v Speaker 6>other jobs out there. So the restaurant industry has been

0:31:39.360 --> 0:31:44.400
<v Speaker 6>losing the exact kind of people who would remember your name,

0:31:44.440 --> 0:31:47.240
<v Speaker 6>whould remember your favorite drink, remember the dishes you like,

0:31:47.520 --> 0:31:50.360
<v Speaker 6>would ask after your friends, would ask after your health.

0:31:50.720 --> 0:31:54.400
<v Speaker 6>All of that sort of human interaction that you could

0:31:54.440 --> 0:31:59.280
<v Speaker 6>rely upon is becoming much harder to assure these days.

0:31:59.840 --> 0:32:02.959
<v Speaker 2>So how does a loyalty program help accomplish this? How

0:32:03.000 --> 0:32:04.840
<v Speaker 2>does this work well.

0:32:04.880 --> 0:32:07.560
<v Speaker 6>So there's one loyalty program that's just been launched. It's

0:32:07.600 --> 0:32:11.680
<v Speaker 6>called Blackbird. It comes from a guy called Ben Levinthal

0:32:12.520 --> 0:32:18.160
<v Speaker 6>who also was responsible for Eater and for Rezi, the

0:32:18.240 --> 0:32:22.800
<v Speaker 6>reservation app, so he has a good track record in

0:32:22.960 --> 0:32:26.640
<v Speaker 6>using digital solutions. And the way it works is that

0:32:26.720 --> 0:32:32.160
<v Speaker 6>you sign up. Restaurants sign up and that allows sort

0:32:32.200 --> 0:32:35.280
<v Speaker 6>of restaurants to build a profile. Every time you go

0:32:35.320 --> 0:32:38.680
<v Speaker 6>to a restaurant, you make an order, it is recorded

0:32:39.040 --> 0:32:42.360
<v Speaker 6>and stored and that information is available to that restaurant

0:32:42.360 --> 0:32:45.960
<v Speaker 6>to other restaurants, so that when you go back the

0:32:46.000 --> 0:32:48.240
<v Speaker 6>moment you make the reservation, the maitre d at the

0:32:48.240 --> 0:32:51.200
<v Speaker 6>restaurant gets a little mini profile of you and says, okay,

0:32:51.640 --> 0:32:55.360
<v Speaker 6>this is Amy Morris. She's been coming here for a while.

0:32:55.520 --> 0:32:59.880
<v Speaker 6>She likes you know, a cosmopolitan. She likes her steak

0:33:00.080 --> 0:33:04.800
<v Speaker 6>medium rare. The last time she was here, you know,

0:33:04.920 --> 0:33:08.360
<v Speaker 6>she was not happy with the dessert, but she didn't

0:33:08.360 --> 0:33:11.240
<v Speaker 6>make a big fuss. And so he'll have he or

0:33:11.280 --> 0:33:14.520
<v Speaker 6>she will have all of this information and can design

0:33:14.600 --> 0:33:17.280
<v Speaker 6>and experience for you and they can act on this

0:33:17.400 --> 0:33:19.720
<v Speaker 6>information and say, okay, when you walk in the door,

0:33:19.760 --> 0:33:22.959
<v Speaker 6>there's the cosmopolitan waiting for you. They can say, you know,

0:33:23.680 --> 0:33:26.760
<v Speaker 6>we were really sorry, we messed up the last time.

0:33:27.160 --> 0:33:29.840
<v Speaker 6>This drink is on the house. These are the sort

0:33:29.840 --> 0:33:33.880
<v Speaker 6>of things that a really good Matred could do back

0:33:33.880 --> 0:33:34.360
<v Speaker 6>in the day.

0:33:34.800 --> 0:33:36.800
<v Speaker 2>Would it cost more, No, it will.

0:33:36.680 --> 0:33:40.880
<v Speaker 6>Cost you absolutely nothing, and in the trial stage it

0:33:40.880 --> 0:33:45.040
<v Speaker 6>will cost the restaurant only a few cents per reservation. Eventually,

0:33:45.560 --> 0:33:49.000
<v Speaker 6>if the system really takes off and restaurants respond to it, well,

0:33:49.560 --> 0:33:53.360
<v Speaker 6>then they'll they will be charged more by Blackbird. But

0:33:53.600 --> 0:33:56.480
<v Speaker 6>as a consumer, there's no expensity of it.

0:33:56.560 --> 0:33:59.560
<v Speaker 2>Our customer's loyal Is this something that customers are kind

0:33:59.560 --> 0:34:01.200
<v Speaker 2>of no, unintended hungry for?

0:34:01.800 --> 0:34:03.920
<v Speaker 6>Well, that's the other thing to consider, and that's not

0:34:03.960 --> 0:34:06.880
<v Speaker 6>a problem technology can solve. Lots of customers are not

0:34:06.960 --> 0:34:09.640
<v Speaker 6>as loyal as they used to be because they're more choices.

0:34:10.080 --> 0:34:14.439
<v Speaker 6>And after the pandemic, many of our favorite places closed down.

0:34:15.000 --> 0:34:18.320
<v Speaker 6>New places have opened up, so there's an excitement about

0:34:18.320 --> 0:34:21.480
<v Speaker 6>going and trying new things, and that is a challenge

0:34:21.480 --> 0:34:25.040
<v Speaker 6>to our old favorites and I'm not sure that can

0:34:25.080 --> 0:34:29.719
<v Speaker 6>be solved by technology. But ultimately we are, particularly those

0:34:29.760 --> 0:34:33.040
<v Speaker 6>who like to eat out, would like to experiment and

0:34:33.080 --> 0:34:36.359
<v Speaker 6>try new things. That's not something technology can solve.

0:34:36.400 --> 0:34:38.200
<v Speaker 2>I don't think it's going to be interesting to see

0:34:38.200 --> 0:34:40.120
<v Speaker 2>how this works out. Thank you so much, Bobby for

0:34:40.160 --> 0:34:40.759
<v Speaker 2>filling us in.

0:34:41.719 --> 0:34:46.040
<v Speaker 1>Thanks Amy, Thanks You want to go where everybody knows

0:34:46.120 --> 0:34:46.760
<v Speaker 1>your name?

0:34:48.480 --> 0:34:51.160
<v Speaker 2>Bloomberg Opinion columnist Bobby goes. That does it for this

0:34:51.160 --> 0:34:54.200
<v Speaker 2>week's Bloomberg Opinion, and we're produced by Eric mollow You

0:34:54.239 --> 0:34:56.640
<v Speaker 2>can find all of these columns on the Bloomberg terminal,

0:34:56.800 --> 0:34:59.719
<v Speaker 2>and we're available as a podcast on Apple, Spotify, or

0:34:59.760 --> 0:35:03.640
<v Speaker 2>your favorite podcast platform. Stay with us. Today's top stories

0:35:03.719 --> 0:35:07.240
<v Speaker 2>and global business headlines are just ahead. I'm Amy Morris,

0:35:07.320 --> 0:35:08.600
<v Speaker 2>and this is Bloomberg.

0:35:09.800 --> 0:35:12.880
<v Speaker 4>You want to go where everybody knows me