1 00:00:01,120 --> 00:00:04,280 Speaker 1: Welcome to you Stuff you Should Know from House Stuff 2 00:00:04,280 --> 00:00:12,960 Speaker 1: Works dot com. Hey, and welcome to the podcast. I'm 3 00:00:13,039 --> 00:00:16,600 Speaker 1: Josh Clark with Charles W. Chuck Bryant and Jerry's over 4 00:00:16,640 --> 00:00:21,119 Speaker 1: there and we're ready to kick this episode off. For 5 00:00:21,280 --> 00:00:25,640 Speaker 1: just one dollar, you can contribute to Stuff you Should Know. Yeah, 6 00:00:26,320 --> 00:00:30,440 Speaker 1: can they know we're a pre podcast. That's why I 7 00:00:30,480 --> 00:00:34,639 Speaker 1: get less patient with complaints. Yeah right, it's a trade off. Yeah, 8 00:00:34,720 --> 00:00:38,400 Speaker 1: it's free. Get some ads here and there, love with it. No, 9 00:00:38,560 --> 00:00:42,320 Speaker 1: but I'm just kidding. We don't fundraise or crowdsource or crowdfund. No, 10 00:00:42,560 --> 00:00:46,440 Speaker 1: we just to put stuff out. We have corporate sponsorship. 11 00:00:47,040 --> 00:00:51,479 Speaker 1: Not everybody does, though not all creatives do have corporate sponsorship. 12 00:00:51,560 --> 00:00:57,880 Speaker 1: And so luckily, since what two thousand nine, there's been 13 00:00:57,960 --> 00:01:02,000 Speaker 1: something to help people like that out, artists, creatives who 14 00:01:02,080 --> 00:01:06,240 Speaker 1: want to get a project underway but can't do it, 15 00:01:06,400 --> 00:01:09,360 Speaker 1: called Kickstarter that don't have the funds. I'm a big 16 00:01:09,360 --> 00:01:12,360 Speaker 1: fan of Kickstarter. Yeah, it's pretty cool. I remember when 17 00:01:12,360 --> 00:01:15,119 Speaker 1: it came out, I was like, this is gonna revolutionize 18 00:01:16,000 --> 00:01:19,800 Speaker 1: um independent artists because one of the problems if you're 19 00:01:19,800 --> 00:01:22,440 Speaker 1: an independent artist and you don't want to cow tow 20 00:01:22,560 --> 00:01:25,600 Speaker 1: to the man is to just do your own thing, 21 00:01:25,680 --> 00:01:29,039 Speaker 1: because it's the future is now as far as um 22 00:01:29,160 --> 00:01:34,240 Speaker 1: accessibility to equipment, and you can you can make a 23 00:01:34,280 --> 00:01:37,920 Speaker 1: movie right there in your in your own neighborhood and home. Right. Yeah, 24 00:01:39,000 --> 00:01:42,800 Speaker 1: there's been a d I Y spirit. Well, yes, if 25 00:01:42,800 --> 00:01:44,840 Speaker 1: you have the skills, it's important. Well there's always been 26 00:01:44,840 --> 00:01:46,880 Speaker 1: that d I Y spirit. But it's just the accessibility. 27 00:01:46,920 --> 00:01:50,040 Speaker 1: This equipment is like never before. Right, It's it's they've 28 00:01:50,040 --> 00:01:52,640 Speaker 1: caught up to one another. Yeah, it's cheaper, it's you 29 00:01:52,680 --> 00:01:55,320 Speaker 1: don't have to get film developed. You can edit off 30 00:01:55,360 --> 00:01:58,560 Speaker 1: your laptop. Um, it's all there for the taking, except 31 00:01:59,040 --> 00:02:02,960 Speaker 1: that it's still cost some money. Yeah, actors didn't come free. Nope, 32 00:02:03,240 --> 00:02:08,200 Speaker 1: that's one thing. Wardrobe like craft services. Sure, you gotta 33 00:02:08,240 --> 00:02:11,000 Speaker 1: have some peanuts and coffee, and that's just for you know, 34 00:02:11,040 --> 00:02:16,600 Speaker 1: a movie. There's also like theaters. Um, there's music. Yeah, 35 00:02:16,639 --> 00:02:18,240 Speaker 1: I want mine. I want to do mine. I want 36 00:02:18,240 --> 00:02:22,680 Speaker 1: to travel the world and photograph all the remaining rhinoceros 37 00:02:24,160 --> 00:02:27,840 Speaker 1: rh I I don't know. I think rhinoceros is. It's 38 00:02:27,840 --> 00:02:31,360 Speaker 1: a photo book. It's a photo project about the rhinoceros 39 00:02:31,400 --> 00:02:34,840 Speaker 1: in felt and I want to do that. You can 40 00:02:34,840 --> 00:02:36,680 Speaker 1: do that. That's an art project. You can get funded. 41 00:02:36,960 --> 00:02:40,240 Speaker 1: You can if everybody thinks that that's a good idea, 42 00:02:40,320 --> 00:02:43,440 Speaker 1: Which is the cool thing about Kickstarter, that's right, So Chuck, 43 00:02:43,560 --> 00:02:47,960 Speaker 1: let's talk a little bit about this, right. Kickstarter is crowdfunding, 44 00:02:48,639 --> 00:02:52,560 Speaker 1: which is a a play on crowdsourcing, which is originally 45 00:02:52,600 --> 00:02:55,679 Speaker 1: basically just tapping into the hive mind. Yeah, thanks to 46 00:02:55,720 --> 00:02:58,000 Speaker 1: the Internet. Right, there's a lot of people out there. 47 00:02:58,040 --> 00:03:00,840 Speaker 1: If you take their collective brains or allans or thoughts 48 00:03:00,960 --> 00:03:04,160 Speaker 1: or efforts together, put them together through the Internet, you 49 00:03:04,200 --> 00:03:09,600 Speaker 1: can do massive, awesome things like Wikipedia's Originally there is 50 00:03:09,639 --> 00:03:13,359 Speaker 1: an original, great example of crowd sourcing. That's right. Now, 51 00:03:13,440 --> 00:03:15,920 Speaker 1: if you take all those people and say, hey, just 52 00:03:15,960 --> 00:03:18,160 Speaker 1: hold on to your time, hold on to your volunteering, 53 00:03:18,200 --> 00:03:21,560 Speaker 1: hold on to your effort, just give me money instead. Yeah, 54 00:03:21,800 --> 00:03:26,360 Speaker 1: that's crowdfunding, and Kickstarter is one of the better examples 55 00:03:26,360 --> 00:03:29,760 Speaker 1: of it. But it's not the first. No. No, it's 56 00:03:29,760 --> 00:03:32,720 Speaker 1: called micro patronage if you want to get specific, and 57 00:03:32,760 --> 00:03:38,040 Speaker 1: it's been around since the mid nineties. Uh Kiva dot org. Yeah, 58 00:03:38,200 --> 00:03:40,240 Speaker 1: we've done a podcast on micro ending and we have 59 00:03:40,280 --> 00:03:42,920 Speaker 1: our own Kiva team. We've got a killer Kiva team 60 00:03:42,960 --> 00:03:46,840 Speaker 1: that just surpassed a hundred thousand loans and we're coming 61 00:03:46,880 --> 00:03:49,760 Speaker 1: up on three million dollars in loans made. That's right. 62 00:03:49,800 --> 00:03:52,040 Speaker 1: So if you if you're interested in helping out, I 63 00:03:52,040 --> 00:03:53,360 Speaker 1: know we talked about it a lot, but it's been 64 00:03:53,360 --> 00:03:55,880 Speaker 1: a little while. If you're interested in helping out a 65 00:03:55,920 --> 00:03:59,000 Speaker 1: business owner, either in the United States or abroad, you 66 00:03:59,040 --> 00:04:01,800 Speaker 1: can do so. Ats off you sure, Keiva dot org, 67 00:04:01,920 --> 00:04:04,760 Speaker 1: slash teams slash stuff. You should know, that's right, and 68 00:04:04,800 --> 00:04:07,400 Speaker 1: you can do it as as a team. It's just fun. 69 00:04:07,520 --> 00:04:10,880 Speaker 1: So Kiva is one great example. Um donors two dot org. 70 00:04:10,920 --> 00:04:15,040 Speaker 1: I remember when that started when teachers started posting projects 71 00:04:15,040 --> 00:04:20,400 Speaker 1: where their school because schools are ridiculously underfunded and teachers 72 00:04:20,400 --> 00:04:23,400 Speaker 1: had to like ask the public to help pay for 73 00:04:23,480 --> 00:04:25,800 Speaker 1: a field trip or something. Yeah, you know, I've seen 74 00:04:25,880 --> 00:04:30,720 Speaker 1: Waiting for Superman Man. I saw seen that. It's been 75 00:04:30,720 --> 00:04:33,200 Speaker 1: on my list for years. Very rarely have I seen 76 00:04:33,320 --> 00:04:36,400 Speaker 1: documentary that just got my hackles up like that one. 77 00:04:36,600 --> 00:04:39,920 Speaker 1: It's really well done. Well that's because can anyone make 78 00:04:39,920 --> 00:04:44,120 Speaker 1: an argument that education isn't worth funding and supporting? Uh No, 79 00:04:44,240 --> 00:04:47,320 Speaker 1: But this, this, this does just a great job of 80 00:04:47,320 --> 00:04:50,040 Speaker 1: like getting all sides of the issue out you got it. 81 00:04:50,040 --> 00:04:52,240 Speaker 1: It's one of the best documentaries ever made. Yeah, I 82 00:04:52,240 --> 00:04:53,479 Speaker 1: need you to see that. And that wasn't on my 83 00:04:53,480 --> 00:04:55,680 Speaker 1: top documentary list because I haven't seen it. I got 84 00:04:55,680 --> 00:04:58,640 Speaker 1: to see it. Oh, and also feedback on that. I 85 00:04:58,640 --> 00:05:00,400 Speaker 1: want to say thank you very much to all the 86 00:05:00,400 --> 00:05:03,400 Speaker 1: people who rode in with suggestions in answer to my 87 00:05:03,480 --> 00:05:06,280 Speaker 1: complaint that I've seen all the good horror movies. Oh yeah, 88 00:05:06,320 --> 00:05:08,360 Speaker 1: apparently I was wrong. Boy, we got a lot of 89 00:05:08,400 --> 00:05:10,800 Speaker 1: good suggestions. Yeah. I can't wait to see some of them. Yeah, 90 00:05:10,920 --> 00:05:13,719 Speaker 1: most of them are foreign. It seems like, hey, they're 91 00:05:13,760 --> 00:05:16,480 Speaker 1: making the takes the whole world. Takes a global village 92 00:05:16,560 --> 00:05:20,200 Speaker 1: to scare jows. It does, uh, indie go go and 93 00:05:20,320 --> 00:05:23,000 Speaker 1: sell a band or a couple of other other early 94 00:05:23,600 --> 00:05:28,200 Speaker 1: crowdfunding sites um for music and movie making. I think 95 00:05:28,440 --> 00:05:32,040 Speaker 1: indie go Go does lots of projects now, though it's 96 00:05:32,040 --> 00:05:36,360 Speaker 1: not just movies anymore. Kickstarters emerged as like the go 97 00:05:36,480 --> 00:05:43,680 Speaker 1: to site for what what's supposed to be creative projects. Yeah, well, 98 00:05:43,760 --> 00:05:46,360 Speaker 1: let's let's talk about this. Uh. In two thousand two, 99 00:05:46,520 --> 00:05:49,560 Speaker 1: co founder Perry Chen said, I want to do this 100 00:05:49,640 --> 00:05:51,960 Speaker 1: concert here in New Orleans, but it costs a lot 101 00:05:51,960 --> 00:05:55,880 Speaker 1: of money to throw a big concert, and UM, let 102 00:05:55,920 --> 00:05:59,240 Speaker 1: me talk to my partners Yancey Strickler and Charles Adler 103 00:05:59,279 --> 00:06:01,360 Speaker 1: and see if we could and figure out a way 104 00:06:01,400 --> 00:06:02,920 Speaker 1: how to do this. And they said, you know what, 105 00:06:03,680 --> 00:06:05,600 Speaker 1: we know we can get people to donate a little 106 00:06:05,600 --> 00:06:08,000 Speaker 1: bit of money to this thing, a lot of people. 107 00:06:08,400 --> 00:06:10,880 Speaker 1: But how can we do that? You know? I think 108 00:06:10,920 --> 00:06:15,680 Speaker 1: they met Perry Chan was waiting tables and was one 109 00:06:15,720 --> 00:06:18,080 Speaker 1: of the other guys waiter and they struck up a 110 00:06:18,120 --> 00:06:21,320 Speaker 1: conversation about it. I believe that's how kickstarter got started. 111 00:06:21,440 --> 00:06:24,520 Speaker 1: That's pretty cool. Yeah, So they had the idea obviously 112 00:06:24,560 --> 00:06:27,000 Speaker 1: based on um like we said, Indigo Go and some 113 00:06:27,080 --> 00:06:31,039 Speaker 1: other h crowdfunding sites out there, to start kicks Starter 114 00:06:31,120 --> 00:06:33,440 Speaker 1: in two thousand nine. But they said, you know what 115 00:06:33,480 --> 00:06:39,160 Speaker 1: we're gonna do exclusively creative projects. You can't um raise 116 00:06:39,279 --> 00:06:41,800 Speaker 1: money to like pay your rent or pay off your 117 00:06:41,800 --> 00:06:45,560 Speaker 1: house or anything weird like that. And it wasn't you 118 00:06:45,600 --> 00:06:49,800 Speaker 1: can't just do like a vague plan or something like that. 119 00:06:49,880 --> 00:06:53,520 Speaker 1: It had to be here is what I'm going to accomplish, 120 00:06:53,600 --> 00:06:56,800 Speaker 1: here's my project, here is the end result, this is 121 00:06:56,839 --> 00:06:59,039 Speaker 1: what it's gonna be here's the timeline. I want to 122 00:06:59,040 --> 00:07:04,200 Speaker 1: get this done within and this is my Kickstarter project. Yeah, 123 00:07:04,320 --> 00:07:07,680 Speaker 1: this is what I'm gonna hopefully go get funded my campaign. Yeah, 124 00:07:07,760 --> 00:07:11,320 Speaker 1: but it's creative. Yes, that's right. And uh, they you know, 125 00:07:11,360 --> 00:07:15,080 Speaker 1: they wanted to different differentiate themselves and be unique, and 126 00:07:15,680 --> 00:07:18,080 Speaker 1: being creative only was one of the ways that they 127 00:07:18,120 --> 00:07:20,760 Speaker 1: did that. Another way they did so was two And 128 00:07:20,800 --> 00:07:23,400 Speaker 1: I thought this was a stroke of genius. It's all 129 00:07:23,520 --> 00:07:26,160 Speaker 1: or nothing. Yeah, this this makes sense. Now unless you 130 00:07:26,200 --> 00:07:29,760 Speaker 1: get of your funding, um, you're not going to get 131 00:07:29,800 --> 00:07:32,800 Speaker 1: any funding. And Kickstarter is only going to collect of course, 132 00:07:32,840 --> 00:07:34,760 Speaker 1: they make money by collecting a little piece of it 133 00:07:35,120 --> 00:07:38,360 Speaker 1: five percent commission only if you reach that funding goal though, 134 00:07:38,760 --> 00:07:41,080 Speaker 1: which uh sets it apart from the crowd And I 135 00:07:41,080 --> 00:07:44,200 Speaker 1: think it's pretty genius. The whole reason is genius is this. 136 00:07:44,680 --> 00:07:47,880 Speaker 1: If you are a creator and you have a project, 137 00:07:48,280 --> 00:07:52,240 Speaker 1: and you get halfway to your goal, your monetary goal, 138 00:07:52,680 --> 00:07:56,760 Speaker 1: and you take that money, you are obligated still to 139 00:07:56,880 --> 00:07:59,600 Speaker 1: those people who gave you just half of the money 140 00:07:59,680 --> 00:08:03,000 Speaker 1: you need to create something. But what you're going to 141 00:08:03,040 --> 00:08:07,280 Speaker 1: create is inherently inferior to what you would have created 142 00:08:07,600 --> 00:08:09,760 Speaker 1: had you had all the money. You figured out you 143 00:08:09,800 --> 00:08:13,320 Speaker 1: needed for this project, Sue. If you if you can 144 00:08:13,320 --> 00:08:16,560 Speaker 1: take less than all, you're going to set yourself up 145 00:08:16,600 --> 00:08:19,520 Speaker 1: to make something that you're not proud of. Yeah, Or 146 00:08:19,560 --> 00:08:22,160 Speaker 1: if you don't get funded, you might think, all right, well, 147 00:08:22,200 --> 00:08:24,240 Speaker 1: maybe that wasn't the best idea, or you know, maybe 148 00:08:24,240 --> 00:08:26,480 Speaker 1: go another route, or say maybe that wasn't the best idea, 149 00:08:26,560 --> 00:08:28,760 Speaker 1: let me try something else, which is like a crowdsourcing 150 00:08:28,800 --> 00:08:32,880 Speaker 1: aspect of Kickstarter. You're also saying to the to the 151 00:08:32,960 --> 00:08:36,240 Speaker 1: hive mind, is this a good idea? Yeah? And the 152 00:08:36,280 --> 00:08:39,439 Speaker 1: other cool thing about the percent or nothing is as 153 00:08:39,480 --> 00:08:43,680 Speaker 1: a as a donor or an investor, you're not you 154 00:08:43,720 --> 00:08:46,000 Speaker 1: know that what you're going to end up with is 155 00:08:46,480 --> 00:08:49,600 Speaker 1: this finished movie or this finished record album or this 156 00:08:49,600 --> 00:08:52,400 Speaker 1: finished photo project. It's not just gonna be like, well, 157 00:08:52,440 --> 00:08:55,160 Speaker 1: I just lost that five dollars to something that was 158 00:08:55,200 --> 00:08:58,559 Speaker 1: thirty funded and I don't even know where what I'm 159 00:08:58,559 --> 00:09:00,520 Speaker 1: going to get out of it. Now, you know, you're 160 00:09:00,600 --> 00:09:04,080 Speaker 1: just basically like through a five dollar bill into a 161 00:09:04,160 --> 00:09:08,000 Speaker 1: buskers um guitar case or something, you know, which is 162 00:09:08,040 --> 00:09:10,240 Speaker 1: something you should do to. Yeah, there's nothing inherently wrong 163 00:09:10,280 --> 00:09:12,719 Speaker 1: with that, but the point of kickstarter is there's a 164 00:09:12,760 --> 00:09:15,680 Speaker 1: project that this person has approached you on and you 165 00:09:15,760 --> 00:09:19,199 Speaker 1: have said that is worth five dollars of my money, 166 00:09:19,480 --> 00:09:22,240 Speaker 1: even if I don't get anything back. Sure, I feel 167 00:09:22,280 --> 00:09:24,960 Speaker 1: good about this project. Not the fact that you're an 168 00:09:25,040 --> 00:09:28,600 Speaker 1: artist in general or you're a musician in general. This 169 00:09:28,679 --> 00:09:33,880 Speaker 1: is this project that I'm investing in. That's right. Another interesting, 170 00:09:34,559 --> 00:09:38,880 Speaker 1: uh facet to kickstarter is that they do offer rewards. 171 00:09:39,320 --> 00:09:43,120 Speaker 1: As a backer, They require people to offer rewards. So 172 00:09:43,520 --> 00:09:46,200 Speaker 1: it's not just hey, you're gonna feel good about yourself 173 00:09:46,240 --> 00:09:49,160 Speaker 1: for supporting the arts in my finished movie. Um, you're 174 00:09:49,200 --> 00:09:51,160 Speaker 1: gonna get a copy of the D D D or 175 00:09:51,160 --> 00:09:54,040 Speaker 1: the c D may be signed by the artist. Maybe 176 00:09:54,040 --> 00:09:56,360 Speaker 1: it's a poster. Maybe it's a pin or a button 177 00:09:56,480 --> 00:09:59,040 Speaker 1: for a two dollar donation, right, or maybe it's lunch 178 00:09:59,120 --> 00:10:01,840 Speaker 1: with me if you kicking a hundred thousand dollars, or 179 00:10:01,880 --> 00:10:05,720 Speaker 1: maybe there the executive producer if you kick in all 180 00:10:05,760 --> 00:10:07,560 Speaker 1: the money. Right. Yeah, we're not all the money. But 181 00:10:07,600 --> 00:10:09,880 Speaker 1: you know they have different tiers set up and different 182 00:10:09,880 --> 00:10:13,120 Speaker 1: rewards that align with those tears. Yeah. The thing is 183 00:10:13,160 --> 00:10:16,560 Speaker 1: that there's rules with this, like you can't offer a 184 00:10:16,640 --> 00:10:20,679 Speaker 1: financial stake in the project or equity you can't say 185 00:10:20,960 --> 00:10:23,480 Speaker 1: you kick in twenty five dollars. Now you'll get fifty 186 00:10:23,480 --> 00:10:26,080 Speaker 1: bucks back when I sell this thing to you know, 187 00:10:26,520 --> 00:10:33,080 Speaker 1: Carol co Film. You know where'd you come up with that? 188 00:10:34,000 --> 00:10:36,520 Speaker 1: That's the go to of mine, Carol Go. Yeah, haven't 189 00:10:36,520 --> 00:10:38,800 Speaker 1: they been out of business for like twenty years? They 190 00:10:38,840 --> 00:10:42,760 Speaker 1: had a good logo glowed, I believe. And then the 191 00:10:42,840 --> 00:10:46,360 Speaker 1: other So when this, when this stuff is all done 192 00:10:46,360 --> 00:10:50,120 Speaker 1: and up on Kickstarter, the the basically the creative has 193 00:10:50,200 --> 00:10:54,400 Speaker 1: said I'm responsible for two things. One, I will complete 194 00:10:54,440 --> 00:10:57,400 Speaker 1: this project if I get funded. Fully, that means this 195 00:10:57,440 --> 00:11:00,120 Speaker 1: project has to be done. I can't just take the 196 00:11:00,120 --> 00:11:04,880 Speaker 1: money and rotten. No. Legally I think they can, yes, 197 00:11:05,080 --> 00:11:08,959 Speaker 1: but I think the public shaming that would insue it 198 00:11:09,000 --> 00:11:10,679 Speaker 1: would just not be worth it. That would be your 199 00:11:10,720 --> 00:11:14,600 Speaker 1: only Kickstarter project exactly. And then secondly you have to 200 00:11:14,600 --> 00:11:17,880 Speaker 1: fulfill whatever your rewards were. Right, and we'll get into 201 00:11:17,920 --> 00:11:21,400 Speaker 1: the nuts and bolts about actually creating a Kickstarter project 202 00:11:21,760 --> 00:11:33,000 Speaker 1: right after this. Okay, so we said it has to 203 00:11:33,040 --> 00:11:35,800 Speaker 1: be a creative project. What does that mean, Josh? I 204 00:11:36,120 --> 00:11:39,000 Speaker 1: think if I uh far at the Star Spangled banner 205 00:11:39,280 --> 00:11:41,800 Speaker 1: on YouTube, that's a very creative project. I can't believe 206 00:11:41,800 --> 00:11:45,199 Speaker 1: you just use the F word. Uh, you know what, 207 00:11:45,280 --> 00:11:49,600 Speaker 1: you probably could get that funded pretty easily, could um. 208 00:11:50,360 --> 00:11:52,720 Speaker 1: And the key is that Cooper would pay her that 209 00:11:52,800 --> 00:11:57,240 Speaker 1: by himself. By himself, he would liquidate everything he has. 210 00:11:57,280 --> 00:11:58,839 Speaker 1: Just as long as you did that, you were right. 211 00:11:59,679 --> 00:12:03,840 Speaker 1: The thing is to get onto Kickstarter site, you have 212 00:12:03,960 --> 00:12:07,400 Speaker 1: to get past the Kickstarter staff. And it's actually not 213 00:12:07,520 --> 00:12:10,440 Speaker 1: just any Joe Schmo can come along and be like, 214 00:12:10,559 --> 00:12:13,839 Speaker 1: I define creativity And as a matter of fact, there 215 00:12:13,840 --> 00:12:17,680 Speaker 1: are definitions for what makes a creative project. And then 216 00:12:17,840 --> 00:12:20,120 Speaker 1: on the other end of that is the staff that 217 00:12:20,320 --> 00:12:22,640 Speaker 1: has to look over a proposal and say, yeah, this 218 00:12:22,679 --> 00:12:25,760 Speaker 1: meets our standards. Yeah. They define it on their website 219 00:12:25,840 --> 00:12:33,319 Speaker 1: as art, comics, dance, design, fashion, film, food, games, music, photography, publishing, technology, 220 00:12:33,360 --> 00:12:38,080 Speaker 1: and theater and um. They they admit that it is 221 00:12:38,640 --> 00:12:43,320 Speaker 1: an ever evolving definition because creative people are kind of 222 00:12:43,320 --> 00:12:45,880 Speaker 1: wacky and they'll submit things that they that walk the 223 00:12:45,920 --> 00:12:49,560 Speaker 1: line that they'll have to decide. Hey, this Chuck Bryant guy, 224 00:12:49,720 --> 00:12:51,520 Speaker 1: he's gonna be a big podcaster. He wants to fart 225 00:12:51,520 --> 00:12:54,960 Speaker 1: the star spangled banner um on the front lawn of 226 00:12:54,960 --> 00:12:57,439 Speaker 1: the White House. Oh man, that sounds pretty good to me. 227 00:12:57,600 --> 00:13:00,040 Speaker 1: You could very easily get onto the front lawn of 228 00:13:00,040 --> 00:13:02,320 Speaker 1: the White House these days too. Yeah, you just jumped 229 00:13:02,360 --> 00:13:07,160 Speaker 1: the fence. And so the thing is, I think in 230 00:13:07,280 --> 00:13:10,920 Speaker 1: that sense, on that end of the spectrum, they're a 231 00:13:10,960 --> 00:13:13,960 Speaker 1: lot more liberal. Like I don't think the Kickstarter staff 232 00:13:14,040 --> 00:13:17,839 Speaker 1: is interested in saying that's art or I don't agree 233 00:13:17,880 --> 00:13:20,520 Speaker 1: with that art, so that's not really art. What they're 234 00:13:20,520 --> 00:13:24,400 Speaker 1: more concerned with is having basically becoming an as seen 235 00:13:24,480 --> 00:13:28,400 Speaker 1: on TV website. So the author of this article is 236 00:13:28,480 --> 00:13:32,080 Speaker 1: Dave Ruse. He puts it like, um, it's not it's 237 00:13:32,120 --> 00:13:35,800 Speaker 1: it's a proposal for a project, not for a finnished product. 238 00:13:36,120 --> 00:13:40,000 Speaker 1: So it's not hey, by my DVD, it's hey, invest 239 00:13:40,040 --> 00:13:45,040 Speaker 1: in this project and you'll get a DVD when it's finished. Yeah, 240 00:13:45,280 --> 00:13:48,200 Speaker 1: that's a huge distinction because if not, it would just 241 00:13:48,200 --> 00:13:50,720 Speaker 1: be an online marketplace. And Kickstarter suffers a lot of 242 00:13:50,720 --> 00:13:55,200 Speaker 1: criticism because it's evolved in that way. But apparently they're 243 00:13:55,240 --> 00:13:57,520 Speaker 1: cool with that to a certain degree. Yeah, there was 244 00:13:57,559 --> 00:14:01,160 Speaker 1: one case, Um, I think it's a couple of years ago, uh, 245 00:14:01,280 --> 00:14:04,000 Speaker 1: for a watch band that held the iPod nano. I 246 00:14:04,080 --> 00:14:06,600 Speaker 1: remember when that came out they wanted to raise fifteen 247 00:14:06,600 --> 00:14:10,120 Speaker 1: thousand dollars and they raised a million dollars. That's the 248 00:14:10,160 --> 00:14:12,160 Speaker 1: other cool thing about Kickstarter. I don't think we mentioned 249 00:14:12,160 --> 00:14:17,480 Speaker 1: if you go over then great, good for you. Um. 250 00:14:17,520 --> 00:14:21,160 Speaker 1: But basically what happened was your twenty five dollar donation 251 00:14:21,240 --> 00:14:23,840 Speaker 1: got you that watch band that you can now get 252 00:14:23,880 --> 00:14:28,040 Speaker 1: online or Apple stores for forty bucks. Uh. And they 253 00:14:28,080 --> 00:14:30,800 Speaker 1: did take you know, they took some flak for that, 254 00:14:30,880 --> 00:14:35,080 Speaker 1: saying isn't this just a way to buy something before 255 00:14:35,080 --> 00:14:38,080 Speaker 1: it comes out? Pre order? Yeah? Pre order? Is that 256 00:14:38,120 --> 00:14:41,880 Speaker 1: what it's called? Preorder this thing? Yeah? I know. Right now. 257 00:14:41,920 --> 00:14:44,800 Speaker 1: I think the biggest um success they've had is that cooler, 258 00:14:44,960 --> 00:14:47,720 Speaker 1: the coolest cooler. Have you seen that thing? Thirteen point 259 00:14:47,800 --> 00:14:51,680 Speaker 1: to eight five million dollars and I think their original 260 00:14:51,760 --> 00:14:54,520 Speaker 1: goal was like fifty Yeah. I mean I remember when 261 00:14:54,520 --> 00:14:57,800 Speaker 1: I first saw the uh, the little ad for this 262 00:14:57,880 --> 00:15:01,120 Speaker 1: thing on Facebook. It was awesome. I was like, man, 263 00:15:01,240 --> 00:15:05,600 Speaker 1: that is one cool cooler. Yeah, it has like bluetooth waterproof, 264 00:15:05,640 --> 00:15:10,360 Speaker 1: bluetooth speaker, has a ice crushing blender built in. It 265 00:15:10,480 --> 00:15:13,520 Speaker 1: is a cooler to um. And again, like we said, 266 00:15:13,560 --> 00:15:17,160 Speaker 1: like this is the crowdsourcing aspect of it, Like these 267 00:15:17,160 --> 00:15:21,120 Speaker 1: people came up with the coolest cooler and the world said, yes, 268 00:15:21,400 --> 00:15:24,680 Speaker 1: that product needs to come into existence, and they voted 269 00:15:24,720 --> 00:15:27,560 Speaker 1: by saying, here is way more money than you need. 270 00:15:27,880 --> 00:15:31,480 Speaker 1: And now yes, it's basically a pre order. Not only 271 00:15:31,520 --> 00:15:35,720 Speaker 1: that this company now can sell out to whoever they 272 00:15:35,720 --> 00:15:39,040 Speaker 1: want to and sell coolest coolers for the rest of 273 00:15:39,280 --> 00:15:43,840 Speaker 1: eternity or somebody right, because it's not a gamble at all. 274 00:15:43,960 --> 00:15:48,080 Speaker 1: It's already proven itself on the in the retail market, 275 00:15:48,440 --> 00:15:51,160 Speaker 1: so there's no gamble whatsoever. So they can they can 276 00:15:51,200 --> 00:15:53,520 Speaker 1: just keep making them themselves, or they can expand and 277 00:15:53,600 --> 00:15:58,240 Speaker 1: attract outside capital. And it's all because Perry Chin and 278 00:15:58,360 --> 00:16:02,200 Speaker 1: his fellow co conspirators created this website that has all 279 00:16:02,240 --> 00:16:05,120 Speaker 1: these dimensions to it. Even though it's so simple, when 280 00:16:05,200 --> 00:16:11,560 Speaker 1: placed into the context of the Internet, it has complications 281 00:16:11,560 --> 00:16:16,840 Speaker 1: but also expansions. It's pretty cool. Even though there are 282 00:16:17,160 --> 00:16:22,960 Speaker 1: products like that. Um over six products that are successfully 283 00:16:22,960 --> 00:16:26,680 Speaker 1: funded are music, film, and video. So I that's a 284 00:16:26,680 --> 00:16:29,880 Speaker 1: little I mean, that's that's true, but it's flip flops 285 00:16:29,920 --> 00:16:32,480 Speaker 1: them apparently. So this article, I think it was two 286 00:16:32,480 --> 00:16:36,920 Speaker 1: thousand eleven from what I saw, the most popular by 287 00:16:36,960 --> 00:16:41,200 Speaker 1: far as as far as funded projects go as film 288 00:16:41,240 --> 00:16:47,200 Speaker 1: and video, then music, then publishing, then art, and then games. 289 00:16:48,520 --> 00:16:52,960 Speaker 1: Got you like, what was games mean? Well, there's a 290 00:16:52,960 --> 00:16:56,720 Speaker 1: lot of role playing games that get created on Kickstart. 291 00:16:56,920 --> 00:17:00,520 Speaker 1: It's another thing too, it's a it's a great um 292 00:17:00,560 --> 00:17:04,960 Speaker 1: it's a great marketplace for non traditional stuff. Like yeah, 293 00:17:05,000 --> 00:17:07,120 Speaker 1: you probably think of going on to Amazon to look 294 00:17:07,119 --> 00:17:09,680 Speaker 1: for that, and you might find something too, But you're 295 00:17:09,720 --> 00:17:12,120 Speaker 1: not going to find a game that doesn't exist yet 296 00:17:12,160 --> 00:17:15,600 Speaker 1: on Amazon. I don't know. You just blew my mind. 297 00:17:16,280 --> 00:17:18,240 Speaker 1: I got a few more stats for you. These are 298 00:17:18,440 --> 00:17:24,639 Speaker 1: current as of today. UM one point three eight is 299 00:17:24,680 --> 00:17:29,679 Speaker 1: that a billion billion dollars pledged to projects, almost seventy 300 00:17:29,680 --> 00:17:32,840 Speaker 1: three thousand successfully funded projects. By the time this comes out, 301 00:17:32,840 --> 00:17:40,000 Speaker 1: it will probably pass that UM eighteen point five million 302 00:17:40,119 --> 00:17:44,960 Speaker 1: total pledges. I'm having trouble with my commas today, but 303 00:17:45,080 --> 00:17:50,200 Speaker 1: that's basically the public saying we believe in donating small 304 00:17:50,240 --> 00:17:53,359 Speaker 1: amounts of money to projects that we believe in. And 305 00:17:53,400 --> 00:17:55,320 Speaker 1: I think that's great. I do too. I think it's 306 00:17:55,320 --> 00:18:00,240 Speaker 1: a pretty neat concept. And so we were talking about, um, 307 00:18:00,600 --> 00:18:06,600 Speaker 1: how odd Kickstarter can get. Sometimes there's like no dearth 308 00:18:06,720 --> 00:18:11,280 Speaker 1: whatsoever of very weird kickstarters that have resulted in some 309 00:18:11,320 --> 00:18:15,320 Speaker 1: pretty cool stuff like Zach Danger Brown's potato salad. Oh 310 00:18:15,400 --> 00:18:17,800 Speaker 1: that guy. He was looking for some money to just 311 00:18:17,920 --> 00:18:22,720 Speaker 1: make potato salad one day and got wildly funded, well 312 00:18:22,760 --> 00:18:26,119 Speaker 1: past his goal and ended up holding potato stock in 313 00:18:26,160 --> 00:18:29,000 Speaker 1: his town of Columbus, Ohio. And he made something like 314 00:18:29,040 --> 00:18:32,160 Speaker 1: three fifty or four d and fifty pounds of potato salad. 315 00:18:32,560 --> 00:18:35,480 Speaker 1: So like, if you donated, you could come and eat 316 00:18:35,520 --> 00:18:39,040 Speaker 1: this potato salad. That was a hit. That was the kickstarter. 317 00:18:39,840 --> 00:18:43,920 Speaker 1: If that's not conceptual art, I don't know what is. 318 00:18:43,920 --> 00:18:46,720 Speaker 1: Is that how he categorized it. That's how I categorize it, 319 00:18:46,720 --> 00:18:48,680 Speaker 1: because food is a category too. Maybe it was both 320 00:18:48,880 --> 00:18:52,000 Speaker 1: a straddle of the line, the food art project. Uh 321 00:18:52,040 --> 00:18:54,440 Speaker 1: they do. Um, there are some tips we can give you, though, 322 00:18:54,600 --> 00:19:02,960 Speaker 1: um kickstarter successful kickstarter, kickstarters, kickstarters, what do they call themselves? Kickstarters, kickstarters, 323 00:19:03,359 --> 00:19:07,439 Speaker 1: kickstart people, kickstart people. They say that, Um, obviously you 324 00:19:07,480 --> 00:19:10,720 Speaker 1: have to start with a very catchy, unique, fun, and 325 00:19:11,000 --> 00:19:14,800 Speaker 1: or inspiring IDEA potato salad is pretty inspiring. Um, well, 326 00:19:14,880 --> 00:19:18,120 Speaker 1: that can be fun or catchy at least. Uh. They 327 00:19:18,160 --> 00:19:21,040 Speaker 1: say you should have a good story, because what you're 328 00:19:21,040 --> 00:19:23,280 Speaker 1: gonna do is you'r you don't have to, but you're 329 00:19:23,320 --> 00:19:26,400 Speaker 1: encouraged to make a video pitching your idea. And if 330 00:19:26,400 --> 00:19:29,040 Speaker 1: you've watched some of these, they're all usually just kind 331 00:19:29,040 --> 00:19:31,679 Speaker 1: of off the cuff and tongue in cheek and fun 332 00:19:31,960 --> 00:19:33,760 Speaker 1: and low budge. You know, you don't want to, like 333 00:19:34,440 --> 00:19:36,600 Speaker 1: look like you have a lot of money, probably by 334 00:19:36,680 --> 00:19:39,679 Speaker 1: making some big production um. And you want to appeal 335 00:19:39,680 --> 00:19:42,040 Speaker 1: to someone if you've got a great story about why 336 00:19:42,080 --> 00:19:44,240 Speaker 1: you're doing your project, and that's certainly gonna help you 337 00:19:44,240 --> 00:19:46,320 Speaker 1: get funded. Yeah, And that's one of the things about 338 00:19:46,359 --> 00:19:50,399 Speaker 1: Kickstarter two is that you hear about the potato salad 339 00:19:50,440 --> 00:19:53,760 Speaker 1: thing that became basically an internet meme. It became so popular, 340 00:19:53,840 --> 00:19:56,800 Speaker 1: the coolest cooler you could find out about on Good 341 00:19:56,800 --> 00:20:00,080 Speaker 1: Morning America. You can really count the number of of 342 00:20:00,200 --> 00:20:03,640 Speaker 1: Kickstarters on both hands. Maybe if you had a third hand, 343 00:20:03,640 --> 00:20:06,520 Speaker 1: that would be helpful that you've heard about if you're 344 00:20:06,520 --> 00:20:09,360 Speaker 1: not like a Kickstarter donor don't really go to Kickstarter, 345 00:20:10,000 --> 00:20:13,160 Speaker 1: but that leaves seventy thousand and change that you've never 346 00:20:13,200 --> 00:20:17,000 Speaker 1: heard of. And that's the thing with Kickstarter. You create 347 00:20:17,040 --> 00:20:20,520 Speaker 1: your Kickstarter Projects page and the first thing you do 348 00:20:20,680 --> 00:20:23,800 Speaker 1: is send it to family and friends say hey, want 349 00:20:23,840 --> 00:20:25,800 Speaker 1: to invest in this, And then you take it out 350 00:20:25,840 --> 00:20:29,040 Speaker 1: to your social media context. And then if if it 351 00:20:29,200 --> 00:20:33,040 Speaker 1: is a really good idea, theoretically it should take off 352 00:20:33,080 --> 00:20:35,280 Speaker 1: on its own. It should just spread by word about. 353 00:20:35,359 --> 00:20:38,639 Speaker 1: Somebody should say this is really cool and I'm going 354 00:20:38,680 --> 00:20:41,040 Speaker 1: to share it, And Kickstarter makes it easier for you 355 00:20:41,119 --> 00:20:44,159 Speaker 1: to share. Well, I just sounded like I was pitching Kickstarter. 356 00:20:44,520 --> 00:20:45,920 Speaker 1: I was just thinking, man, they should like it in 357 00:20:46,000 --> 00:20:48,840 Speaker 1: touch with us. But that video aspect, that in and 358 00:20:48,880 --> 00:20:50,639 Speaker 1: of itself is very sharable. So if you can come 359 00:20:50,720 --> 00:20:54,400 Speaker 1: up with a cool video to put on your Kickstarter page, 360 00:20:54,840 --> 00:20:57,280 Speaker 1: then that could easily be shared. And that's a really 361 00:20:57,280 --> 00:21:00,440 Speaker 1: good way to to make the rounds on social media too. Yeah, 362 00:21:00,480 --> 00:21:03,840 Speaker 1: they say that, Um, every successful campaign begins with an 363 00:21:03,840 --> 00:21:06,840 Speaker 1: anchor audience, is what they call it. Uh. It doesn't 364 00:21:06,840 --> 00:21:10,679 Speaker 1: necessarily mean you have to have a popular podcast, although 365 00:21:10,680 --> 00:21:13,000 Speaker 1: we could probably get something funded if we wanted to, 366 00:21:13,400 --> 00:21:17,200 Speaker 1: especially your idea. Yeah, exactly, the f word. Your anchor 367 00:21:17,240 --> 00:21:21,320 Speaker 1: audience could be, uh, just your social circle, your friends 368 00:21:21,359 --> 00:21:24,359 Speaker 1: in your family, uncle, Yeah, your rich uncle. I just 369 00:21:24,400 --> 00:21:26,639 Speaker 1: got him first before I even went to Kickstarter. I 370 00:21:26,680 --> 00:21:29,160 Speaker 1: see what happens. Um, but you should have a good 371 00:21:29,160 --> 00:21:31,440 Speaker 1: anchor audience. If you're not on social media, if you 372 00:21:31,480 --> 00:21:36,199 Speaker 1: don't have a solid support group in life, then unless 373 00:21:36,200 --> 00:21:40,320 Speaker 1: you really catch on somehow, you're probably not gonna get funded. Yeah. Well, 374 00:21:40,359 --> 00:21:42,440 Speaker 1: it's well, you should be relying on your idea and 375 00:21:42,480 --> 00:21:45,960 Speaker 1: the catchiness of your pitch anyway. Yeah, but the fact 376 00:21:46,000 --> 00:21:49,639 Speaker 1: that you have access to social media is probably a 377 00:21:49,640 --> 00:21:52,159 Speaker 1: pretty big leg up over somebody who doesn't know how 378 00:21:52,160 --> 00:21:54,920 Speaker 1: to use Twitter or Facebook at least. Um, You're not 379 00:21:54,960 --> 00:21:57,520 Speaker 1: gonna be left alone in your experience though, because once 380 00:21:57,520 --> 00:22:01,440 Speaker 1: you do get approved, you will be working with Kickstarter. Um, 381 00:22:01,480 --> 00:22:03,720 Speaker 1: they're gonna have a representative get in touch with you, 382 00:22:04,200 --> 00:22:06,280 Speaker 1: and they're gonna work with you and say, you know what, 383 00:22:06,320 --> 00:22:09,360 Speaker 1: you might want to think about these rewards, or your 384 00:22:09,359 --> 00:22:12,080 Speaker 1: rewards aren't great, or maybe you should have these price points, 385 00:22:12,720 --> 00:22:15,760 Speaker 1: uh to tie into these rewards there there. They want 386 00:22:15,760 --> 00:22:18,479 Speaker 1: you to succeed because they make their five percent if 387 00:22:18,520 --> 00:22:20,679 Speaker 1: you succeed exactly. And then you know, I'm sure they 388 00:22:20,680 --> 00:22:22,760 Speaker 1: want to encourage the arts too. That's how it started, 389 00:22:22,840 --> 00:22:27,000 Speaker 1: you know. Uh. But we're gonna talk a little bit 390 00:22:27,000 --> 00:22:30,280 Speaker 1: more about those reward levels and a little bit of 391 00:22:30,359 --> 00:22:37,680 Speaker 1: math and some more controversies right with this break math 392 00:22:38,640 --> 00:22:41,560 Speaker 1: maths and say say in England, and we used to 393 00:22:41,600 --> 00:22:45,040 Speaker 1: say it here too until I think the nineteenth century, 394 00:22:45,080 --> 00:22:47,760 Speaker 1: and then we started saying, why are we saying it 395 00:22:47,840 --> 00:22:50,439 Speaker 1: like that when you say math that Hodgeman Hodgman always 396 00:22:50,440 --> 00:22:52,560 Speaker 1: his math. Yeah, he's he's got a little bit of 397 00:22:52,560 --> 00:22:57,040 Speaker 1: the British in him. He likes to think so um. Alright, 398 00:22:57,080 --> 00:22:59,800 Speaker 1: So the math of rewards levels, they've done a little 399 00:22:59,800 --> 00:23:02,080 Speaker 1: bit of tinkering just to kind of find out what 400 00:23:02,240 --> 00:23:07,520 Speaker 1: succeeds and what doesn't. The pledges the most popular, about 401 00:23:07,560 --> 00:23:11,000 Speaker 1: eighteen point four percent of pledges are in the twenty 402 00:23:11,040 --> 00:23:14,960 Speaker 1: five dollar range. Fifty bucks is the next most close 403 00:23:15,000 --> 00:23:20,919 Speaker 1: to UM. And you know that's if you set your 404 00:23:20,960 --> 00:23:23,280 Speaker 1: levels like you can have a dollar be your lowest 405 00:23:23,320 --> 00:23:26,800 Speaker 1: donation level. Yeah, if you want, but you you're going 406 00:23:26,840 --> 00:23:29,800 Speaker 1: to count on You have to think about your audience. 407 00:23:29,840 --> 00:23:31,800 Speaker 1: If you think I've got lots and lots of people, 408 00:23:32,240 --> 00:23:33,960 Speaker 1: but they may not want to throw up a bunch 409 00:23:33,960 --> 00:23:38,080 Speaker 1: of money, throw in a bunch of money, um, then 410 00:23:38,119 --> 00:23:41,000 Speaker 1: maybe I should do the dollar level. Well. Plus also 411 00:23:41,760 --> 00:23:44,360 Speaker 1: you should sit down and think about exactly how much 412 00:23:44,359 --> 00:23:48,280 Speaker 1: you need to achieve your project. They say the minimum 413 00:23:48,320 --> 00:23:50,439 Speaker 1: amount that you need, and you really need to sit 414 00:23:50,480 --> 00:23:54,720 Speaker 1: down and crunch the numbers. This you need to crunch 415 00:23:54,760 --> 00:23:57,080 Speaker 1: the numbers, know the minimum amount you need, because even 416 00:23:57,160 --> 00:23:59,040 Speaker 1: if you threw a number out, you might find down 417 00:23:59,040 --> 00:24:02,800 Speaker 1: the road like, oh and this isn't actually enough. So um, 418 00:24:02,920 --> 00:24:05,560 Speaker 1: you want to take that number and then add they 419 00:24:05,600 --> 00:24:08,000 Speaker 1: suggest at least the five percent commission that they're going 420 00:24:08,080 --> 00:24:10,679 Speaker 1: to take from it. Oh yeah, I never thought about that, right. 421 00:24:10,960 --> 00:24:16,040 Speaker 1: But say your project is to eat a Chipotle burrito, 422 00:24:16,119 --> 00:24:21,080 Speaker 1: a chicken burrito and then describe its deliciousness on a graph. 423 00:24:21,119 --> 00:24:23,639 Speaker 1: You need eight bucks for that. And some guy did that. 424 00:24:23,680 --> 00:24:26,280 Speaker 1: He set his goal for eight dollars. He made way 425 00:24:26,280 --> 00:24:28,560 Speaker 1: more than that. I think he he got like he 426 00:24:28,600 --> 00:24:32,600 Speaker 1: exceeded his funding by, which is the record holders still. 427 00:24:33,280 --> 00:24:37,520 Speaker 1: And he created a graph of the deliciousness of Chipotle 428 00:24:37,680 --> 00:24:40,200 Speaker 1: chicken burritos and sent him out to like all two 429 00:24:40,280 --> 00:24:44,520 Speaker 1: hundred and seventy donors. Yes see, naysayers will say that's 430 00:24:44,560 --> 00:24:46,800 Speaker 1: just a waste of everyone's time and money sexual art, 431 00:24:46,840 --> 00:24:48,920 Speaker 1: and you should donate that to some like important cause. 432 00:24:48,960 --> 00:24:50,880 Speaker 1: But you know what, it's their money. If people want 433 00:24:50,880 --> 00:24:52,959 Speaker 1: to donate a dollar for that, then that's they're right, right, 434 00:24:53,080 --> 00:24:55,800 Speaker 1: you know what I'm saying, that's true. A hundred dollar 435 00:24:55,880 --> 00:24:59,920 Speaker 1: pledges have the biggest impact UM on total dollars raised. 436 00:25:00,040 --> 00:25:02,520 Speaker 1: It they make up less than ten percent of pledges, 437 00:25:03,320 --> 00:25:05,840 Speaker 1: and they recommend you get super creative with your prizes, 438 00:25:06,600 --> 00:25:11,239 Speaker 1: make them really personalized. You know, if you're um, a 439 00:25:11,240 --> 00:25:13,760 Speaker 1: filmmaker and any kind of creative artists like a musician, 440 00:25:15,000 --> 00:25:18,639 Speaker 1: it would really help if you personally, we're offering something 441 00:25:18,680 --> 00:25:23,040 Speaker 1: like a signed copy or maybe a phone call, uh 442 00:25:23,119 --> 00:25:27,359 Speaker 1: leaving your your voicemail outgoing message or you know, something 443 00:25:27,359 --> 00:25:29,359 Speaker 1: silly like that a lot of people would donate to. 444 00:25:30,280 --> 00:25:33,360 Speaker 1: And you put that and it's like the highest possible 445 00:25:33,400 --> 00:25:36,720 Speaker 1: goal and they say that you don't. You're probably not 446 00:25:36,760 --> 00:25:38,720 Speaker 1: going to get one of those, but why not put 447 00:25:38,760 --> 00:25:40,880 Speaker 1: it out there in case somebody does want to show out, 448 00:25:40,920 --> 00:25:44,080 Speaker 1: like fifty grand or something on something silly like that. Yeah, 449 00:25:44,119 --> 00:25:46,879 Speaker 1: and a good idea is a good idea because of 450 00:25:46,920 --> 00:25:51,120 Speaker 1: successfully funded projects exceed their goals, So that means if 451 00:25:51,119 --> 00:25:54,440 Speaker 1: you're onto something, then you're gonna get get that money 452 00:25:54,480 --> 00:25:58,359 Speaker 1: plus some um. But there have been some controversies right 453 00:25:58,440 --> 00:26:02,840 Speaker 1: there have So Veronica mar was canceled because a TV 454 00:26:02,880 --> 00:26:06,800 Speaker 1: show that was canceled with stuff you shanellist Kristen Bell, right, 455 00:26:07,080 --> 00:26:11,240 Speaker 1: and they brought it back. They said everybody wanted a movie, 456 00:26:11,560 --> 00:26:15,920 Speaker 1: and uh, what's his name? Rob Thomas, the guy from 457 00:26:15,920 --> 00:26:20,760 Speaker 1: from what Matchbox one? A different guy, the great uh 458 00:26:20,920 --> 00:26:23,080 Speaker 1: Rob Thomas. He did the TV show Party Down, which 459 00:26:23,080 --> 00:26:26,760 Speaker 1: is my like, I got you okay, top five all times? Cool, 460 00:26:26,880 --> 00:26:29,760 Speaker 1: cool dude. Then so he basically said we're gonna make 461 00:26:29,800 --> 00:26:31,879 Speaker 1: a movie and we're gonna use this Kickstarter thing to 462 00:26:31,920 --> 00:26:34,359 Speaker 1: do it. And they did. They raised like five and 463 00:26:35,520 --> 00:26:38,040 Speaker 1: five and a half million dollars for the movie just 464 00:26:38,119 --> 00:26:42,320 Speaker 1: from Kickstarter. Uh and I think it's the fifth uh 465 00:26:42,560 --> 00:26:47,879 Speaker 1: most funded project and Kickstarter history. Yeah, but there was 466 00:26:47,920 --> 00:26:53,119 Speaker 1: some controversy with the way that they offered downloads. Apparently 467 00:26:53,160 --> 00:26:55,800 Speaker 1: they use Flixer, which a lot of people were like, 468 00:26:55,840 --> 00:26:58,760 Speaker 1: O don't use Flixer, I use iTunes or I use Amazon, Like, 469 00:26:58,840 --> 00:27:00,800 Speaker 1: just give it to me through that. I gave you 470 00:27:00,840 --> 00:27:03,080 Speaker 1: guys money to go make this movie. Give me the 471 00:27:03,080 --> 00:27:05,840 Speaker 1: download the way I want to. So apparently he got 472 00:27:05,880 --> 00:27:09,560 Speaker 1: in touch with them, the studio Warner Brothers. I think 473 00:27:10,119 --> 00:27:13,360 Speaker 1: that's and they said, okay, well we'll make this right. 474 00:27:13,640 --> 00:27:17,040 Speaker 1: Because he was saying refunds, I believe, because the idea 475 00:27:17,160 --> 00:27:19,080 Speaker 1: was if you donated a certain amount, you got the 476 00:27:19,119 --> 00:27:24,320 Speaker 1: movie within days of its theatrical release on your devisive choice. Yeah, 477 00:27:24,359 --> 00:27:26,040 Speaker 1: and he had a pretty good blog post. And this 478 00:27:26,080 --> 00:27:28,120 Speaker 1: is actually kind of a good indicator of what you're 479 00:27:28,119 --> 00:27:30,880 Speaker 1: supposed to do on Kickstarter. You're supposed to post updates 480 00:27:31,720 --> 00:27:34,439 Speaker 1: after you you reach your goal, Like that's not that 481 00:27:34,480 --> 00:27:36,320 Speaker 1: you don't walk away and then come back when it's done, 482 00:27:36,359 --> 00:27:38,520 Speaker 1: like you want to post updates about production, just keep 483 00:27:38,520 --> 00:27:42,400 Speaker 1: people involved. He had a blog post um when all 484 00:27:42,440 --> 00:27:44,399 Speaker 1: of this hubbub was going on, he said, you know what, 485 00:27:44,600 --> 00:27:47,560 Speaker 1: like I'm really sorry, he said, more than anything else, 486 00:27:47,600 --> 00:27:49,840 Speaker 1: I want this day to be perfect for you guys, 487 00:27:49,880 --> 00:27:52,200 Speaker 1: because this is the day of the Veronica Mars movie 488 00:27:52,240 --> 00:27:54,560 Speaker 1: that we've all wanted for so long. It gets released, 489 00:27:54,600 --> 00:27:56,199 Speaker 1: so it's supposed to be a great day. So what 490 00:27:56,280 --> 00:27:57,600 Speaker 1: if you guys need to just get in touch with 491 00:27:57,600 --> 00:28:00,680 Speaker 1: Warner Brothers customer service and they'll set it right. So 492 00:28:00,760 --> 00:28:05,560 Speaker 1: he he it's a good example of handling controversy through Kickstarter, 493 00:28:06,080 --> 00:28:10,359 Speaker 1: but it also kind of underscores the ownership that people 494 00:28:10,400 --> 00:28:14,320 Speaker 1: who invest in Kickstarter projects feel in the final product. 495 00:28:14,520 --> 00:28:16,879 Speaker 1: Yeah for sure, Like they're like, hey, man, I'm an 496 00:28:16,920 --> 00:28:19,760 Speaker 1: investor in your your movie. I should be treated better 497 00:28:19,800 --> 00:28:24,040 Speaker 1: than this. Yeah. And along with Zach Brath, who raised 498 00:28:24,080 --> 00:28:28,160 Speaker 1: about more than two million dollars for his most recent film, 499 00:28:28,200 --> 00:28:32,560 Speaker 1: which I was here. Um, he got a lot of 500 00:28:32,560 --> 00:28:34,960 Speaker 1: flak because he raised, like I said, over a couple 501 00:28:35,000 --> 00:28:39,000 Speaker 1: of million bucks and then got another like eight million 502 00:28:39,120 --> 00:28:43,680 Speaker 1: or so from Worldview Entertainment, a film financier, and a 503 00:28:43,760 --> 00:28:46,160 Speaker 1: lot of people said, hey man, that ain't cool. Like 504 00:28:47,400 --> 00:28:49,720 Speaker 1: you basically said, you know, you don't have the money 505 00:28:49,720 --> 00:28:51,600 Speaker 1: to do this yourself, so you're gonna raise the money 506 00:28:51,720 --> 00:28:54,520 Speaker 1: via Kickstarter because you don't want to give up your 507 00:28:54,560 --> 00:28:58,719 Speaker 1: final cut or your casting decisions to some film financers. Right, 508 00:28:58,760 --> 00:29:01,480 Speaker 1: Like we understand that, Like you're avoiding the man and 509 00:29:01,520 --> 00:29:04,040 Speaker 1: doing it all yourself. So here's some money, and then 510 00:29:04,520 --> 00:29:07,840 Speaker 1: you go to a film financer and uh, they can 511 00:29:08,080 --> 00:29:11,200 Speaker 1: give you completion funds or finishing funds because all these 512 00:29:11,200 --> 00:29:13,520 Speaker 1: people have already proven they're willing to pay money for 513 00:29:13,560 --> 00:29:15,840 Speaker 1: it to see this made. And he basically said, you 514 00:29:15,880 --> 00:29:18,520 Speaker 1: know what, I'm not making some different movie. I still 515 00:29:18,560 --> 00:29:23,120 Speaker 1: have final cut. Um. I never said that wouldn't happen. Um. 516 00:29:23,160 --> 00:29:26,640 Speaker 1: And so he defended himself, I think fairly successfully. But 517 00:29:27,000 --> 00:29:31,480 Speaker 1: a lot of people on the independent creation level here 518 00:29:31,520 --> 00:29:34,560 Speaker 1: about Zach Braff making a movie and they're just ticked 519 00:29:34,600 --> 00:29:37,280 Speaker 1: off about the whole situation. They're like, kickstarters should be 520 00:29:37,320 --> 00:29:40,680 Speaker 1: for the really the starving artist, not the guy who 521 00:29:40,680 --> 00:29:43,520 Speaker 1: made a ton of money on Scrubs who could either 522 00:29:43,520 --> 00:29:45,840 Speaker 1: throw in his own money or get financing. And he 523 00:29:45,880 --> 00:29:48,560 Speaker 1: already had financing lined up, he said, and he bailed 524 00:29:48,600 --> 00:29:51,080 Speaker 1: on it because they did want final cut. So I 525 00:29:51,120 --> 00:29:53,680 Speaker 1: kind of get both sides on this one. You know, like, 526 00:29:54,440 --> 00:29:56,680 Speaker 1: good for Zack Braff if he can find a way 527 00:29:56,680 --> 00:29:58,640 Speaker 1: to do it without giving up final cut. Yeah, but 528 00:29:58,800 --> 00:30:02,800 Speaker 1: I mean he does. He does serve as a cautionary tale, 529 00:30:02,800 --> 00:30:07,520 Speaker 1: like you don't change the terms after the kickstarters funded. Yeah, 530 00:30:07,640 --> 00:30:09,560 Speaker 1: And he says that he didn't. He said the whole time, 531 00:30:09,600 --> 00:30:12,440 Speaker 1: he said that he was going to take the kickstarter funds, 532 00:30:12,800 --> 00:30:15,479 Speaker 1: some of his own money and then get um foreign 533 00:30:15,480 --> 00:30:19,040 Speaker 1: distribution money to fill out the rest. And apparently that's 534 00:30:19,080 --> 00:30:22,480 Speaker 1: what he said he did. Yeah, And again though people 535 00:30:22,520 --> 00:30:25,280 Speaker 1: wanted to donate to see another Zach Braff directed, written, 536 00:30:25,280 --> 00:30:28,520 Speaker 1: and directed film, then great. But that's a separate issue 537 00:30:28,560 --> 00:30:30,360 Speaker 1: like if he if he wants to come to Kickstarter 538 00:30:30,400 --> 00:30:32,800 Speaker 1: and use it, then yeah, he's not gonna if he 539 00:30:32,800 --> 00:30:35,320 Speaker 1: shouldn't be, or if people disagree with that, they're not 540 00:30:35,320 --> 00:30:37,440 Speaker 1: gonna fund it. If people do fund it, then has 541 00:30:37,440 --> 00:30:40,480 Speaker 1: nothing to do with you, exactly. You know. So I 542 00:30:40,520 --> 00:30:43,600 Speaker 1: found an interesting thing here from Cambridge University UM. They 543 00:30:43,640 --> 00:30:46,920 Speaker 1: have some computer scientists that say they have found a way, 544 00:30:47,000 --> 00:30:50,240 Speaker 1: may have found a way to uh direct your Kickstarter 545 00:30:50,280 --> 00:30:54,040 Speaker 1: project to the right audience. They basically examined three months 546 00:30:54,040 --> 00:30:59,360 Speaker 1: worth of worth of data from Kickstarter UM a researcher 547 00:30:59,440 --> 00:31:03,360 Speaker 1: name just soon On and then plugged it into an algorithm. 548 00:31:03,440 --> 00:31:08,920 Speaker 1: After they found two categories basically frequent investors and occasional investors. 549 00:31:08,920 --> 00:31:14,400 Speaker 1: Occasional funders built an algorithm to say which projects attracted 550 00:31:14,440 --> 00:31:18,000 Speaker 1: which type of funder, and what they came up with was, 551 00:31:18,640 --> 00:31:23,520 Speaker 1: uh the following. If you are a frequent funder, you're 552 00:31:23,560 --> 00:31:28,200 Speaker 1: more likely to UM fund projects where that displays good management, 553 00:31:28,760 --> 00:31:31,000 Speaker 1: like if you, like you said, if you're frequently updating 554 00:31:31,000 --> 00:31:34,800 Speaker 1: the page, if it's really well designed, UM and it 555 00:31:34,840 --> 00:31:36,400 Speaker 1: makes sense kind of like someone who would invest in 556 00:31:36,400 --> 00:31:38,440 Speaker 1: a company if they really look like they're buttoned up, 557 00:31:38,720 --> 00:31:42,200 Speaker 1: they're more frequently going to invest um high stakes, they said. 558 00:31:42,200 --> 00:31:45,520 Speaker 1: Frequent Kickstarter investors are more likely to invest in something 559 00:31:45,520 --> 00:31:50,200 Speaker 1: with a high fundraising goal, not the eight dollar Chipotle graph, 560 00:31:50,280 --> 00:31:55,240 Speaker 1: which makes sense as universal appeal um. They said, the 561 00:31:55,280 --> 00:31:58,560 Speaker 1: local projects are more likely to get funded by UH 562 00:31:58,600 --> 00:32:02,040 Speaker 1: infrequent investors. Long term investors are more likely to fund 563 00:32:02,080 --> 00:32:06,400 Speaker 1: something with universal peel and if it's fast growing um, 564 00:32:06,440 --> 00:32:08,560 Speaker 1: if they see a lot of people are investing the 565 00:32:08,600 --> 00:32:14,920 Speaker 1: more frequent and most heavily investors heavy investors. Sure everybody 566 00:32:14,960 --> 00:32:17,520 Speaker 1: wants to get in on that exactly. Um, But they 567 00:32:17,520 --> 00:32:20,680 Speaker 1: did say in the end, it's really all about the quality. 568 00:32:20,760 --> 00:32:22,880 Speaker 1: That's the one caveat of the project. At the end 569 00:32:22,920 --> 00:32:24,360 Speaker 1: of the day, it still has to be a quality 570 00:32:24,400 --> 00:32:27,280 Speaker 1: project or catch fire in a meme sort of way. 571 00:32:28,080 --> 00:32:30,960 Speaker 1: Like meat soap. Exactly have you heard of that one? 572 00:32:31,840 --> 00:32:34,040 Speaker 1: I already know what it is. Uh, And then there's 573 00:32:34,080 --> 00:32:36,880 Speaker 1: one the Grizzly Coat. Well, what is meat soap. It's 574 00:32:36,880 --> 00:32:40,760 Speaker 1: soap made from the fat rendered from meats. It smells 575 00:32:40,800 --> 00:32:46,800 Speaker 1: like meat. It's basically bathing in meat meat. Uh. And 576 00:32:46,840 --> 00:32:49,920 Speaker 1: then there's the grizzly coat, which is a coat with 577 00:32:49,960 --> 00:32:52,840 Speaker 1: a hood that looks like a grizzly bear's head. It's 578 00:32:52,840 --> 00:32:57,240 Speaker 1: pretty cool. Nice. Um, there's a lot of weirdness out 579 00:32:57,240 --> 00:33:04,240 Speaker 1: there on Kickstarter. It's wonderful little marketplace of idea exchange. Yeah. 580 00:33:04,240 --> 00:33:07,000 Speaker 1: I mean, if if I didn't have my if I 581 00:33:07,000 --> 00:33:09,160 Speaker 1: didn't have my job doing what we do with our 582 00:33:09,400 --> 00:33:12,920 Speaker 1: great uh company that we worked for, like paying the 583 00:33:12,960 --> 00:33:15,920 Speaker 1: bills and keeping the lights on, I would definitely go 584 00:33:16,000 --> 00:33:18,160 Speaker 1: this route. Like if it was around in the in 585 00:33:18,200 --> 00:33:20,000 Speaker 1: the early nineties, I would have been all over this 586 00:33:20,080 --> 00:33:22,200 Speaker 1: junk because I was out there on the streets making 587 00:33:22,240 --> 00:33:30,240 Speaker 1: films panhandling for nothing and the result was indicative of that. Uh, 588 00:33:30,480 --> 00:33:32,600 Speaker 1: you got anything else. If you want to know more 589 00:33:32,640 --> 00:33:37,640 Speaker 1: about Kickstarter, go to kickstarter and follow all the rules 590 00:33:38,240 --> 00:33:40,800 Speaker 1: you will be funded. You can also learn some more 591 00:33:40,840 --> 00:33:43,440 Speaker 1: about it by typing Kickstarter into the search bar at 592 00:33:43,440 --> 00:33:46,560 Speaker 1: how stuff works dot com and uh, that will bring 593 00:33:46,640 --> 00:33:48,680 Speaker 1: up this article. And I said article, So it's a 594 00:33:48,720 --> 00:33:53,520 Speaker 1: listener mail time. Yeah, I'm gonna call this that won't 595 00:33:53,560 --> 00:33:58,760 Speaker 1: play in Peoria. Remember during our m p A a podcast. 596 00:33:59,000 --> 00:34:01,040 Speaker 1: I don't think I could remember the name of the 597 00:34:01,040 --> 00:34:05,840 Speaker 1: city or something like that. So we had quite a 598 00:34:05,880 --> 00:34:08,160 Speaker 1: few follow ups, and this one is from Nate Malore 599 00:34:08,320 --> 00:34:11,440 Speaker 1: and Nate said, um, so, Nate works in a temper 600 00:34:11,719 --> 00:34:15,520 Speaker 1: as a temper in a greenhouse, which is interesting. And 601 00:34:15,640 --> 00:34:17,719 Speaker 1: um he said, he's fallen behind lately, but wanted to 602 00:34:18,480 --> 00:34:21,279 Speaker 1: reply about the mp A podcast. Chuck was struggling to 603 00:34:21,320 --> 00:34:24,399 Speaker 1: remember the phrase that Willer won't play in Peoria. Someone 604 00:34:24,400 --> 00:34:25,839 Speaker 1: who has probably let you know this, But if none 605 00:34:25,840 --> 00:34:29,239 Speaker 1: has enlighten you as to the origins, I will. I'm 606 00:34:29,280 --> 00:34:31,319 Speaker 1: told it was in a book at some point in 607 00:34:31,320 --> 00:34:34,480 Speaker 1: the late eighteen hundreds, but even before that, theater groups 608 00:34:35,040 --> 00:34:38,160 Speaker 1: burlesque and vaudeville would use Peoria to workshop shows on 609 00:34:38,200 --> 00:34:40,719 Speaker 1: the way to Chicago, as it is a fairly large 610 00:34:40,719 --> 00:34:43,759 Speaker 1: city on the Illinois River. Um. When I was a kid, 611 00:34:43,840 --> 00:34:46,239 Speaker 1: it was a test market. Even have you had Have 612 00:34:46,320 --> 00:34:49,960 Speaker 1: you ever had a McDonald's pizza? I remember the Mick pizza? 613 00:34:50,320 --> 00:34:56,520 Speaker 1: He says no. If no, then you're lucky because they're terrible. Uh. 614 00:34:56,560 --> 00:34:59,640 Speaker 1: It's supposedly is representative of the Midwest, and according to 615 00:34:59,719 --> 00:35:01,560 Speaker 1: my father, it was one of the most economically diverse 616 00:35:01,600 --> 00:35:04,719 Speaker 1: cities in the Midwest, so Peory, I guess was just 617 00:35:04,800 --> 00:35:08,680 Speaker 1: kind of that every place near Chicago, which explains the 618 00:35:08,719 --> 00:35:11,799 Speaker 1: phrase exactly. Anyway, I love the show and your sister 619 00:35:11,840 --> 00:35:15,120 Speaker 1: show stuff you missed in history class, which we also recommend, 620 00:35:15,200 --> 00:35:17,960 Speaker 1: by the way, listen to every episode, even the pre 621 00:35:18,080 --> 00:35:21,160 Speaker 1: Chuck era, except the ten or so I have to 622 00:35:21,200 --> 00:35:25,120 Speaker 1: catch up with. So that is from Nate Malore and 623 00:35:25,239 --> 00:35:27,319 Speaker 1: Nate's his ps. Every time you ind a commercial and 624 00:35:27,360 --> 00:35:30,160 Speaker 1: say go to the search bar and type in stuff 625 00:35:30,200 --> 00:35:32,719 Speaker 1: to get your whatever, it makes me want to go 626 00:35:32,760 --> 00:35:35,200 Speaker 1: to whichever site you're plugging, type a bunch of random 627 00:35:35,280 --> 00:35:37,560 Speaker 1: keys into the search bar and send you an email 628 00:35:37,560 --> 00:35:42,759 Speaker 1: calling you jerks in my head using Josh's voice. That's 629 00:35:42,840 --> 00:35:47,879 Speaker 1: what that means. I think it's that face value. Well, Nate, 630 00:35:47,960 --> 00:35:50,000 Speaker 1: I think you've been in the tempting in that green 631 00:35:50,040 --> 00:35:54,040 Speaker 1: household too long. What kind of greenhouse are you in there? Nate? Yeah? 632 00:35:54,120 --> 00:36:00,799 Speaker 1: Is it in Humboldt County, California? Uh? Yeah, thanks a lot, Nate. 633 00:36:01,840 --> 00:36:04,400 Speaker 1: That was very nice of you. If you want to 634 00:36:04,400 --> 00:36:06,480 Speaker 1: get in touch of this, you can tweet to us 635 00:36:06,480 --> 00:36:08,440 Speaker 1: at s Y s K podcast. You can join us 636 00:36:08,480 --> 00:36:10,799 Speaker 1: on Facebook dot com slash stuff You Should Know. You 637 00:36:10,800 --> 00:36:13,040 Speaker 1: can send us an email to Stuff podcast at how 638 00:36:13,080 --> 00:36:15,440 Speaker 1: stuff Works dot com and has always joined us at 639 00:36:15,440 --> 00:36:23,120 Speaker 1: our home on the web, Stuff you Should Know dot com. 640 00:36:23,120 --> 00:36:25,560 Speaker 1: For more on this and thousands of other topics, is 641 00:36:25,600 --> 00:36:34,160 Speaker 1: it how stuff Works dot com.