1 00:00:00,120 --> 00:00:03,440 Speaker 1: Please welcome to Money Making Conversations Masterclass, the franchise owner 2 00:00:03,500 --> 00:00:07,080 Speaker 1: of a nothing but cake location, Charlie Shabazz. 3 00:00:07,100 --> 00:00:07,660 Speaker 2: How you doing, Charlie? 4 00:00:07,720 --> 00:00:10,560 Speaker 3: I'm wonderful. How are you, Rashawn? I'm happy to be here. 5 00:00:10,580 --> 00:00:11,580 Speaker 3: Thank you for having me. 6 00:00:11,680 --> 00:00:13,640 Speaker 2: Well, first of all, let's talk about the relationship. 7 00:00:14,290 --> 00:00:19,310 Speaker 1: You know, in my business, somebody had a delivery, gifted 8 00:00:19,370 --> 00:00:21,590 Speaker 1: me your product. 9 00:00:21,910 --> 00:00:26,380 Speaker 2: And I was happy. Because if anybody knows, they follow me. 10 00:00:26,400 --> 00:00:27,300 Speaker 2: They know I love sweets. 11 00:00:28,080 --> 00:00:30,820 Speaker 1: And I immediately invited you because I asked you. I said, because, 12 00:00:30,840 --> 00:00:32,460 Speaker 1: you know, I'm going to be honest with you. I 13 00:00:32,479 --> 00:00:34,550 Speaker 1: stereotyped her. I thought she was just a delivery person. 14 00:00:34,560 --> 00:00:36,769 Speaker 1: She said, no, I am the owner of this location. 15 00:00:36,810 --> 00:00:37,550 Speaker 2: I went, wow. 16 00:00:38,390 --> 00:00:40,489 Speaker 1: And I said, can you come on my show? And 17 00:00:40,530 --> 00:00:42,870 Speaker 1: we've been going back and forth because your schedule's been busy. 18 00:00:42,890 --> 00:00:43,150 Speaker 4: Yes, it has. 19 00:00:43,490 --> 00:00:45,750 Speaker 2: And finally, you're able to come on my show on 20 00:00:45,770 --> 00:00:46,530 Speaker 2: Black History. 21 00:00:46,270 --> 00:00:47,130 Speaker 3: Month, which is proud. 22 00:00:47,250 --> 00:00:47,820 Speaker 4: Yes, yes, yes. 23 00:00:47,909 --> 00:00:48,370 Speaker 2: It's proud. 24 00:00:48,390 --> 00:00:48,870 Speaker 5: Wonderful. It was perfect. 25 00:00:48,890 --> 00:00:49,870 Speaker 2: And talk about what you do. 26 00:00:49,909 --> 00:00:53,220 Speaker 1: Let's talk about before you made this decision, Charlie, to 27 00:00:53,260 --> 00:00:54,160 Speaker 1: be a franchisee. 28 00:00:54,320 --> 00:00:55,360 Speaker 2: A little background. 29 00:00:55,480 --> 00:00:58,660 Speaker 3: I'm a CPA. So I've been in accounting my whole life. 30 00:00:58,920 --> 00:01:02,260 Speaker 3: Always knew I wanted to be an accountant. I'm from Philadelphia. 31 00:01:02,520 --> 00:01:05,560 Speaker 3: I went to Temple University for my undergrad in accounting. 32 00:01:06,380 --> 00:01:09,809 Speaker 3: Had a taxation class, and I did. Like, I want 33 00:01:09,830 --> 00:01:12,230 Speaker 3: to do taxes. So I went and got my master's 34 00:01:12,310 --> 00:01:16,750 Speaker 3: in taxation. And that's what I did. So I was 35 00:01:16,790 --> 00:01:19,490 Speaker 3: a tax accountant for most of my life. And I 36 00:01:19,530 --> 00:01:21,570 Speaker 3: thought I would do that for the rest of my life. 37 00:01:21,670 --> 00:01:23,410 Speaker 1: I'm going to tell you something. I am afraid to 38 00:01:23,450 --> 00:01:26,370 Speaker 1: do tax. I have a degree in mathematics. You cannot. 39 00:01:26,430 --> 00:01:29,789 Speaker 1: Even the easy form, I get nervous. I swear to you, 40 00:01:30,050 --> 00:01:34,130 Speaker 1: I will go to H & R, whatever, whatever by 41 00:01:34,170 --> 00:01:36,140 Speaker 1: that tax, I would take it easy for you. 42 00:01:36,390 --> 00:01:40,229 Speaker 2: You know, you just do it. It's on you. So 43 00:01:40,270 --> 00:01:43,210 Speaker 2: for you, I am like bowing down to you. Because 44 00:01:43,230 --> 00:01:44,410 Speaker 2: you're confidently saying this. 45 00:01:44,450 --> 00:01:46,720 Speaker 1: Taxes, that's what I do. I do taxes, taxes. When 46 00:01:46,730 --> 00:01:49,720 Speaker 1: you're looking at a guy, and people tell me I'm 47 00:01:49,730 --> 00:01:52,080 Speaker 1: pretty smart. My degree, you know, I make a decent list. 48 00:01:52,100 --> 00:01:52,940 Speaker 3: I'm sure you can do your taxes. 49 00:01:53,320 --> 00:01:56,400 Speaker 1: But I swear to you, I will not do my taxes. 50 00:01:56,460 --> 00:01:59,720 Speaker 1: I've never, ever done my taxes because they intimidate me. 51 00:01:59,900 --> 00:02:03,059 Speaker 1: The whole process of making a mistake intimidates me. And 52 00:02:03,100 --> 00:02:05,320 Speaker 1: so that means that you have to be a confident 53 00:02:05,380 --> 00:02:06,120 Speaker 1: person then, right? 54 00:02:06,480 --> 00:02:10,690 Speaker 3: Yeah, you know, the law changes often, so you're always 55 00:02:10,730 --> 00:02:15,090 Speaker 3: doing your continuing education credits and understanding the new laws. 56 00:02:17,230 --> 00:02:20,350 Speaker 3: Don't get me wrong. I started out as a personal 57 00:02:20,410 --> 00:02:21,630 Speaker 3: tax return preparer. 58 00:02:21,770 --> 00:02:21,970 Speaker 4: Right. 59 00:02:22,090 --> 00:02:24,739 Speaker 3: And when I moved to Atlanta, I decided I wanted 60 00:02:24,750 --> 00:02:27,260 Speaker 3: to be a business tax return preparer, and I was 61 00:02:27,320 --> 00:02:28,560 Speaker 3: totally intimidated by that. 62 00:02:28,800 --> 00:02:29,600 Speaker 2: Okay. 63 00:02:29,880 --> 00:02:31,840 Speaker 3: But I Googled a CPA. 64 00:02:32,200 --> 00:02:32,380 Speaker 5: Mm-hmm. 65 00:02:33,280 --> 00:02:34,860 Speaker 3: I called her. I told her, listen, I want to 66 00:02:34,880 --> 00:02:35,600 Speaker 3: work for free. 67 00:02:35,860 --> 00:02:36,020 Speaker 4: Mm-hmm. 68 00:02:36,310 --> 00:02:38,970 Speaker 3: I don't know business taxes. Can I please come to 69 00:02:38,990 --> 00:02:41,890 Speaker 3: your office and you teach me and I learn for free, 70 00:02:41,970 --> 00:02:46,650 Speaker 3: just free, free, free, free, free, free. So she said, uh, yeah. 71 00:02:46,990 --> 00:02:50,650 Speaker 1: So because she asked for your resume and she saw 72 00:02:51,250 --> 00:02:54,970 Speaker 1: this person, this skill set temple graduate for free, knowing 73 00:02:55,030 --> 00:02:56,380 Speaker 1: what your ultimate goal was. 74 00:02:56,410 --> 00:02:56,900 Speaker 6: Exactly. 75 00:02:57,030 --> 00:03:00,960 Speaker 3: So she, um, it's a huge, um, mentor for me. 76 00:03:01,080 --> 00:03:03,669 Speaker 3: And so I learned business taxes and then I'll, Had 77 00:03:03,690 --> 00:03:07,160 Speaker 3: a corporate job. That's how I moved to Atlanta from Philly. 78 00:03:07,840 --> 00:03:12,060 Speaker 3: Large bank made me an offer. That I couldn't refuse. 79 00:03:12,180 --> 00:03:15,040 Speaker 3: So I packed up, you know, my little Jeep and 80 00:03:15,100 --> 00:03:18,680 Speaker 3: I moved to Atlanta. Found an apartment three days later 81 00:03:18,700 --> 00:03:23,380 Speaker 3: in Tucker. So Tucker has been where I've moved to first. 82 00:03:23,880 --> 00:03:26,260 Speaker 3: Had my first home, had my first job, and now 83 00:03:26,300 --> 00:03:28,970 Speaker 3: the bakery's in Tucker. So I have deep roots with Tucker. 84 00:03:29,070 --> 00:03:31,650 Speaker 2: Tucker, Georgia, because it's syndicated nationally. Yes, yes, Tucker, Georgia. 85 00:03:31,770 --> 00:03:33,250 Speaker 2: It's outside of Atlanta, Georgia. 86 00:03:33,770 --> 00:03:34,570 Speaker 3: Yes, it is. 87 00:03:34,690 --> 00:03:38,089 Speaker 1: Now let's talk about that, the differences, you know. Because 88 00:03:38,110 --> 00:03:39,990 Speaker 1: we always talk about fear on this show. 89 00:03:40,090 --> 00:03:41,730 Speaker 2: You know, you moved. 90 00:03:42,390 --> 00:03:47,290 Speaker 1: You know, you are a female transitioning from another major 91 00:03:47,310 --> 00:03:49,770 Speaker 1: market to another major market. But it was northeast and 92 00:03:49,810 --> 00:03:52,870 Speaker 1: now to south. Were there any, what were the fears 93 00:03:53,170 --> 00:03:55,330 Speaker 1: in making that move, that decision to come to Atlanta? 94 00:03:55,350 --> 00:03:56,089 Speaker 2: Because there were some. 95 00:03:56,380 --> 00:03:59,940 Speaker 3: There were a lot of fears. But I was done 96 00:03:59,970 --> 00:04:02,300 Speaker 3: with Philly. You know, I needed a change. So I 97 00:04:03,320 --> 00:04:05,780 Speaker 3: kind of left it open to where the job opportunity 98 00:04:05,820 --> 00:04:09,740 Speaker 3: took me. So D.C., California, they were all option sexist. 99 00:04:10,500 --> 00:04:12,940 Speaker 3: So when the door opened to Atlanta, I was like, well, 100 00:04:13,160 --> 00:04:15,240 Speaker 3: this is where I need to be. So I came 101 00:04:15,580 --> 00:04:19,350 Speaker 3: confidently with fears of what if I don't do well 102 00:04:19,380 --> 00:04:22,229 Speaker 3: at this job? What if, you know, what if, what if, 103 00:04:22,270 --> 00:04:23,850 Speaker 3: what if? But I was like, I can always go 104 00:04:23,890 --> 00:04:27,510 Speaker 3: back to Philly. You know, all my family's in Philly. So, 105 00:04:27,529 --> 00:04:32,310 Speaker 3: you know, that always was a fallback plan if it 106 00:04:32,350 --> 00:04:33,830 Speaker 3: had to be, but never looked back. 107 00:04:34,339 --> 00:04:34,940 Speaker 2: You know, it's interesting. 108 00:04:34,960 --> 00:04:36,850 Speaker 1: If you guys want to talk and join this conversation. 109 00:04:37,250 --> 00:04:39,850 Speaker 1: I remember when I left IBM to pursue a stand-up career. 110 00:04:40,430 --> 00:04:43,210 Speaker 1: And I left on great terms. In fact, I tell 111 00:04:43,230 --> 00:04:45,029 Speaker 1: people when they show me this, I was in tears 112 00:04:45,070 --> 00:04:47,029 Speaker 1: when I made that decision a year in advance. 113 00:04:47,490 --> 00:04:49,120 Speaker 2: Because it was such an emotional decision. 114 00:04:49,310 --> 00:04:52,640 Speaker 1: Even though I knew working for IBM was not my future. 115 00:04:52,760 --> 00:04:56,960 Speaker 1: It just didn't excite me. I saw myself being blocked 116 00:04:56,980 --> 00:04:59,780 Speaker 1: in creatively. And I went, okay, this is not me. 117 00:05:00,320 --> 00:05:02,400 Speaker 1: And so, because they had a successful model and they 118 00:05:02,440 --> 00:05:04,739 Speaker 1: wanted people to grow in that model. And I wanted 119 00:05:04,760 --> 00:05:07,080 Speaker 1: to do things outside of that model. And I went, nah, 120 00:05:07,120 --> 00:05:10,320 Speaker 1: this is not me. But I know for about a year, 121 00:05:10,460 --> 00:05:14,380 Speaker 1: I kept thinking I can always go back. And then finally, 122 00:05:14,640 --> 00:05:17,739 Speaker 1: I said, stop. Stop that theory. 123 00:05:17,760 --> 00:05:19,299 Speaker 3: Take the security blanket away. 124 00:05:20,200 --> 00:05:23,109 Speaker 1: Stop that theory that you can go back. Because that's 125 00:05:23,140 --> 00:05:26,430 Speaker 1: not why you left. You left to pursue your dreams. 126 00:05:26,450 --> 00:05:27,490 Speaker 2: And that's key right there. 127 00:05:27,529 --> 00:05:32,100 Speaker 1: You left. Philadelphia to pursue your dreams. And in doing so, 128 00:05:32,860 --> 00:05:35,420 Speaker 1: you had to take away that thought process. When did 129 00:05:35,440 --> 00:05:38,500 Speaker 1: you take away that thought process that I had that you. 130 00:05:38,730 --> 00:05:39,490 Speaker 2: Could always go back? 131 00:05:40,010 --> 00:05:42,050 Speaker 3: Well, to make it even more, you know, I took 132 00:05:42,110 --> 00:05:46,310 Speaker 3: a temp position at this bank. I didn't even have 133 00:05:46,370 --> 00:05:49,130 Speaker 3: a signed contract. I took a temp job and took 134 00:05:49,190 --> 00:05:52,000 Speaker 3: a leap on faith. So once I proved myself, because 135 00:05:52,020 --> 00:05:53,500 Speaker 3: I was confident, I was like, I can do the work. 136 00:05:53,880 --> 00:05:58,640 Speaker 3: I got a full-time contract. Found my apartment. Started building 137 00:05:58,680 --> 00:06:01,440 Speaker 3: my network of friends. And I was like, this is 138 00:06:01,500 --> 00:06:02,000 Speaker 3: my home now. 139 00:06:03,100 --> 00:06:06,580 Speaker 1: And so you did free work. We're going to come 140 00:06:06,620 --> 00:06:08,080 Speaker 1: back after this break because you've got a lot to 141 00:06:08,100 --> 00:06:10,599 Speaker 1: talk about. We didn't even talk about nothing but vacation. 142 00:06:10,800 --> 00:06:12,800 Speaker 1: Her story is so interesting. But you're the perfect guest 143 00:06:12,820 --> 00:06:15,420 Speaker 1: for the show because I want people to hear how 144 00:06:15,940 --> 00:06:16,760 Speaker 1: it seems simple. 145 00:06:17,120 --> 00:06:17,920 Speaker 2: It seems difficult. 146 00:06:18,000 --> 00:06:22,120 Speaker 1: But fear drives so many people from reaching their ultimate dream, 147 00:06:22,140 --> 00:06:23,990 Speaker 1: and that is walking away. 148 00:06:24,850 --> 00:06:27,330 Speaker 2: I know that. I've walked away from a lot of levels. 149 00:06:27,410 --> 00:06:29,690 Speaker 1: A lot of people have said, Richa, you've always seen, 150 00:06:29,750 --> 00:06:32,969 Speaker 1: and people have called me a renaissance man. And sometimes 151 00:06:32,990 --> 00:06:34,390 Speaker 1: I don't know what that means, but when they look 152 00:06:34,410 --> 00:06:36,370 Speaker 1: at my resume, they go, you did this, you did this, 153 00:06:36,390 --> 00:06:38,570 Speaker 1: you did this, and you've been good at all these things. 154 00:06:38,630 --> 00:06:41,910 Speaker 1: And I say because everything I do or have done 155 00:06:41,930 --> 00:06:43,170 Speaker 1: in my life, I wanted to do it. 156 00:06:43,610 --> 00:06:44,409 Speaker 2: How you doing, Victoria? 157 00:06:44,430 --> 00:06:47,610 Speaker 1: You're calling in on Money Making Conversation Masterclass, and you're 158 00:06:47,630 --> 00:06:49,650 Speaker 1: speaking to me and Charlie Shabazz. 159 00:06:50,170 --> 00:06:52,170 Speaker 2: What are you talking about? What question can we help 160 00:06:52,190 --> 00:06:52,450 Speaker 2: you with? 161 00:06:52,650 --> 00:06:53,049 Speaker 6: Good evening. 162 00:06:53,150 --> 00:06:54,620 Speaker 7: Good evening. How are you? 163 00:06:54,750 --> 00:06:54,920 Speaker 5: Awesome. 164 00:06:54,940 --> 00:06:57,430 Speaker 2: Wonderful. Good, good. 165 00:06:58,029 --> 00:07:02,190 Speaker 7: Okay, so I was just listening, and I just want 166 00:07:02,210 --> 00:07:08,820 Speaker 7: to commend you for taking the chance from moving from 167 00:07:08,839 --> 00:07:11,500 Speaker 7: the Northeast and then coming to Atlanta and all that. 168 00:07:12,600 --> 00:07:15,060 Speaker 7: Was there ever a time in your life where you 169 00:07:15,120 --> 00:07:20,580 Speaker 7: didn't have it all together like me? Like you couldn't 170 00:07:20,620 --> 00:07:22,460 Speaker 7: hold on to money, and it would just liquidate. 171 00:07:24,470 --> 00:07:27,230 Speaker 3: Victoria, I'm a CPA, right? I'm an accountant. I take 172 00:07:27,270 --> 00:07:33,290 Speaker 3: care of everybody's money. However, Georgia Power had me no 173 00:07:33,350 --> 00:07:35,110 Speaker 3: lights one day when I came home. 174 00:07:36,050 --> 00:07:36,510 Speaker 2: Okay? 175 00:07:36,750 --> 00:07:41,050 Speaker 3: So, you know, Rashawn was talking about saving and how 176 00:07:41,090 --> 00:07:44,300 Speaker 3: you wish you could, you know, save and put things away. 177 00:07:44,360 --> 00:07:46,240 Speaker 3: It was so easy for me to tell my clients, yes, 178 00:07:46,260 --> 00:07:48,000 Speaker 3: you need to save. You need to put 10% here. 179 00:07:48,060 --> 00:07:50,940 Speaker 3: You need to do this. You know, but just keeping 180 00:07:50,980 --> 00:07:54,850 Speaker 3: it real, it's hard to... Implement those things when you 181 00:07:55,530 --> 00:07:59,130 Speaker 3: financially aren't where you want to be. So absolutely, the 182 00:07:59,170 --> 00:08:03,910 Speaker 3: struggle was absolutely real. And I just think the key 183 00:08:03,950 --> 00:08:06,730 Speaker 3: to it was just staying in my lane. You know, 184 00:08:06,750 --> 00:08:08,620 Speaker 3: a lot of my friends were like, oh, we're going out, 185 00:08:08,650 --> 00:08:11,760 Speaker 3: we're going out. Nope, not me, not tonight. You know, 186 00:08:12,000 --> 00:08:16,800 Speaker 3: you have to sacrifice a lot of things in order 187 00:08:16,860 --> 00:08:19,340 Speaker 3: to get to where you need to be. So like 188 00:08:19,380 --> 00:08:22,890 Speaker 3: Rashawn said, if you don't have a plan... You can't 189 00:08:23,070 --> 00:08:25,230 Speaker 3: you know, I had a spreadsheet that I opened up 190 00:08:25,410 --> 00:08:27,630 Speaker 3: every morning when I was in corporate America and it 191 00:08:27,690 --> 00:08:31,090 Speaker 3: was my debt. I had all my credit cards on 192 00:08:31,130 --> 00:08:34,110 Speaker 3: the spreadsheet. I had a payment breakdown of how I 193 00:08:34,110 --> 00:08:36,130 Speaker 3: was going to get each balance to zero. And I 194 00:08:36,150 --> 00:08:39,000 Speaker 3: was committed to the two hundred dollars here to two 195 00:08:39,059 --> 00:08:41,960 Speaker 3: fifty here to one hundred fifty here. The saying, oh, 196 00:08:41,980 --> 00:08:44,280 Speaker 3: I got a zero balance on my Discover card. 197 00:08:44,540 --> 00:08:44,839 Speaker 4: Hmm. 198 00:08:45,280 --> 00:08:48,559 Speaker 3: Let me use that ten thousand from there. pay down 199 00:08:48,600 --> 00:08:52,880 Speaker 3: my MasterCard and then I got zero interest on the bank. 200 00:08:52,920 --> 00:08:56,050 Speaker 3: You know, it was just maneuvering and figuring out, but 201 00:08:56,110 --> 00:08:59,530 Speaker 3: having the plan and being committed to the plan. And 202 00:08:59,570 --> 00:09:02,429 Speaker 3: that's how I was able to get myself out of 203 00:09:02,470 --> 00:09:05,910 Speaker 3: that credit card debt that is inevitable when you don't 204 00:09:05,990 --> 00:09:09,750 Speaker 3: come from money and you have an undergrad degree, you 205 00:09:09,790 --> 00:09:12,630 Speaker 3: have a master's degree. You know, you move and you're 206 00:09:12,929 --> 00:09:16,750 Speaker 3: by yourself. You don't really have that family support system. So, no, 207 00:09:16,809 --> 00:09:21,240 Speaker 3: it was absolutely real. And I just had to sacrifice. 208 00:09:23,179 --> 00:09:24,960 Speaker 2: Victoria, did she help you out with that answer? 209 00:09:24,980 --> 00:09:25,260 Speaker 7: Yes. 210 00:09:25,900 --> 00:09:27,380 Speaker 2: Can I ask, like, how would I be able to. 211 00:09:33,720 --> 00:09:38,359 Speaker 7: Be a part of the franchise? Are you saying that 212 00:09:38,880 --> 00:09:42,179 Speaker 7: Nothing Bunt Cakes is offering franchise opportunities? 213 00:09:43,020 --> 00:09:47,170 Speaker 3: Absolutely. You know, I speak to a lot of potential 214 00:09:47,210 --> 00:09:50,309 Speaker 3: new franchisees and a lot of them are very intentional. 215 00:09:50,450 --> 00:09:52,670 Speaker 3: I want to open a Nothing Bunt Cakes. That was 216 00:09:52,710 --> 00:09:57,370 Speaker 3: not my story, Victoria. Nothing Bunt Cakes was not necessarily 217 00:09:57,429 --> 00:10:00,850 Speaker 3: the plan. The plan was to open a bakery in 218 00:10:00,910 --> 00:10:04,189 Speaker 3: Tucker in this new plaza that needed a bakery. So 219 00:10:04,650 --> 00:10:06,220 Speaker 3: I was like, okay, I'm going to bring a bakery 220 00:10:06,250 --> 00:10:08,979 Speaker 3: to Tucker. We don't have a bakery. I had a 221 00:10:09,100 --> 00:10:13,320 Speaker 3: client that had a different bakery franchise. So it was 222 00:10:13,400 --> 00:10:16,939 Speaker 3: initially going to be something else. And when that didn't work, 223 00:10:17,300 --> 00:10:19,290 Speaker 3: The landlord is looking at me. He's like, hey, Charlie, 224 00:10:19,309 --> 00:10:23,569 Speaker 3: where's that bakery you bring in? I'm scrambling. You know, like, oh, Jesus, 225 00:10:23,610 --> 00:10:28,200 Speaker 3: I'm Googling bakery franchise. You know, other things popped up 226 00:10:28,280 --> 00:10:31,219 Speaker 3: and then it morphed into nothing bundt cake. So I 227 00:10:31,260 --> 00:10:35,650 Speaker 3: would say the plan was to have a side business. 228 00:10:36,360 --> 00:10:38,360 Speaker 3: But sometimes you have to have to open it up 229 00:10:38,400 --> 00:10:41,140 Speaker 3: just a little bit and be receptive to the pivots 230 00:10:41,179 --> 00:10:44,110 Speaker 3: and the changes and say, OK, I thought it was 231 00:10:44,130 --> 00:10:46,790 Speaker 3: going to be this, but this is coming full circle 232 00:10:46,830 --> 00:10:49,370 Speaker 3: for me. So let me embrace this and make this work. 233 00:10:52,059 --> 00:10:54,300 Speaker 7: What's the definition of a franchise? I'm sorry. 234 00:10:54,380 --> 00:10:54,600 Speaker 5: No. 235 00:10:54,620 --> 00:10:56,960 Speaker 7: What's the definition of a franchise? 236 00:10:57,000 --> 00:11:00,880 Speaker 2: That's question number three here, Victoria. That's your last question, Victoria. 237 00:11:00,940 --> 00:11:04,640 Speaker 2: You're the NPR, but you ain't hijacking my show. You 238 00:11:04,679 --> 00:11:06,520 Speaker 2: can start your own show online. 239 00:11:06,540 --> 00:11:09,630 Speaker 3: I would say a great movie to find on Netflix 240 00:11:09,870 --> 00:11:14,330 Speaker 3: is The Founder, I believe it's called, with McDonald's. So 241 00:11:14,410 --> 00:11:19,030 Speaker 3: it takes you through the whole franchise-like life. So basically, Victoria, 242 00:11:19,590 --> 00:11:24,090 Speaker 3: two women came together 20 plus years ago, they had 243 00:11:24,110 --> 00:11:28,010 Speaker 3: a great Bundt cake and great frosting, right? They said, listen, 244 00:11:28,030 --> 00:11:30,790 Speaker 3: let's open up a little bakery. Let's have a store. 245 00:11:31,510 --> 00:11:35,390 Speaker 3: You have a business. It does well. You create the 246 00:11:36,000 --> 00:11:38,240 Speaker 3: cookie cut type of thing. You know, you mastered the 247 00:11:38,280 --> 00:11:41,380 Speaker 3: recipes and it's like, can I give somebody this and 248 00:11:41,420 --> 00:11:45,140 Speaker 3: can they do it without my expertise? And once you 249 00:11:45,880 --> 00:11:49,020 Speaker 3: Prove the concept. And if you watch Shark Tank, a 250 00:11:49,220 --> 00:11:51,900 Speaker 3: couple episodes, you'll learn all this. Once you prove that 251 00:11:51,940 --> 00:11:56,620 Speaker 3: the concept can be done by anyone, anywhere, that's the 252 00:11:56,660 --> 00:11:58,670 Speaker 3: birth of franchising, right? 253 00:11:58,690 --> 00:11:59,690 Speaker 5: Okay. 254 00:12:01,170 --> 00:12:04,809 Speaker 3: So they said, look, we have the recipe. We have everything. We, 255 00:12:05,309 --> 00:12:07,470 Speaker 3: you know, worked out the kinks. We know how many 256 00:12:07,530 --> 00:12:10,980 Speaker 3: people you should hire. We know, you know, what locations 257 00:12:11,100 --> 00:12:13,560 Speaker 3: are do well with this. And they kind of mapped 258 00:12:13,600 --> 00:12:15,880 Speaker 3: it out. They give you the blueprint, right? So you 259 00:12:15,900 --> 00:12:18,860 Speaker 3: take the blueprint. Well, you buy the blueprint. Let's be clear. 260 00:12:19,360 --> 00:12:22,240 Speaker 3: You buy the blueprint, Victoria. 261 00:12:22,600 --> 00:12:25,000 Speaker 7: Well, let me tell you something. I've been baking since 262 00:12:25,020 --> 00:12:25,740 Speaker 7: I was 10 years old. 263 00:12:26,100 --> 00:12:26,800 Speaker 2: Yes, Victoria. 264 00:12:26,820 --> 00:12:30,310 Speaker 7: I make really good. I'm sorry. Look, look, look. I 265 00:12:30,350 --> 00:12:32,590 Speaker 7: want to do this. I'm serious. 266 00:12:32,630 --> 00:12:34,250 Speaker 2: Well, Victoria, I'm not denying that. 267 00:12:34,290 --> 00:12:36,250 Speaker 1: Victoria, first of all, that's what this show was designed, 268 00:12:36,290 --> 00:12:39,670 Speaker 1: Money Making Conversation Masterclass, was to get the community excited 269 00:12:39,750 --> 00:12:42,970 Speaker 1: about speaking to people like Charlie, because they do exist. 270 00:12:43,429 --> 00:12:44,420 Speaker 2: They do exist, and they are. 271 00:12:44,740 --> 00:12:48,439 Speaker 1: They do have stories and her story has gravitated you 272 00:12:48,480 --> 00:12:51,280 Speaker 1: and hopefully motivates you to be a star, a star. 273 00:12:51,700 --> 00:12:53,500 Speaker 1: Like she said, bakery, you know, like I said, I'm 274 00:12:53,520 --> 00:12:55,960 Speaker 1: an award winning baker and I, and I have no 275 00:12:56,000 --> 00:12:58,870 Speaker 1: desire to open a bakery, but you go to my timeline, 276 00:12:58,900 --> 00:13:00,670 Speaker 1: you think I would bake and the people say. 277 00:13:00,929 --> 00:13:02,110 Speaker 2: Why aren't you 400 pounds? 278 00:13:02,370 --> 00:13:05,150 Speaker 1: Every time I look, you're eating something. And, but, but 279 00:13:05,210 --> 00:13:07,350 Speaker 1: it's the passion. I hear the passion in your voice. 280 00:13:07,690 --> 00:13:10,030 Speaker 1: I think what she's saying right now is that what 281 00:13:10,090 --> 00:13:11,990 Speaker 1: is the plan? You know, what is the plan? And 282 00:13:12,330 --> 00:13:14,530 Speaker 1: she speaks to people all the time. And so, No, 283 00:13:14,590 --> 00:13:17,569 Speaker 1: your question, I tease you about asking questions. Your curiosity 284 00:13:17,610 --> 00:13:20,250 Speaker 1: is incredible. But now it has to be put on paper. 285 00:13:20,630 --> 00:13:24,189 Speaker 1: And once you put it on paper, then the emotional 286 00:13:24,230 --> 00:13:26,690 Speaker 1: pushback happens. You know, how do you make that dream happen? 287 00:13:27,170 --> 00:13:30,100 Speaker 1: And that's really where it all starts. You know, whether 288 00:13:30,120 --> 00:13:31,900 Speaker 1: you want to be a singer, whether you want to 289 00:13:31,940 --> 00:13:35,740 Speaker 1: go to college, there are always dreams. But when you 290 00:13:35,760 --> 00:13:39,800 Speaker 1: start creating application to that dream, that's when the struggle happens. 291 00:13:40,100 --> 00:13:42,980 Speaker 1: And when that struggle happens, how do you react to it? 292 00:13:43,000 --> 00:13:45,780 Speaker 1: What is your plans? the pushback on it. Cause we 293 00:13:45,820 --> 00:13:48,199 Speaker 1: all have rainy days. We have rainy days in relationships. 294 00:13:48,520 --> 00:13:50,439 Speaker 1: We have rainy days on job. And that word rainy 295 00:13:50,480 --> 00:13:54,040 Speaker 1: day doesn't necessarily mean rain. It just mean difficulties. It 296 00:13:54,080 --> 00:13:57,260 Speaker 1: means when it's supposed to be sunshiny is, is gloomy. 297 00:13:57,640 --> 00:14:00,679 Speaker 1: And how do you react doing gloom? And so this 298 00:14:00,780 --> 00:14:03,540 Speaker 1: show money making conversation masterclass that you're listening to, and 299 00:14:03,559 --> 00:14:06,280 Speaker 1: Charlie's doing an amazing, you know, me, I should be 300 00:14:06,300 --> 00:14:09,020 Speaker 1: worried about her. You know, she's just brilliant sitting over here, 301 00:14:09,460 --> 00:14:12,940 Speaker 1: just responding so confidently and casually to these questions. And, 302 00:14:13,300 --> 00:14:15,300 Speaker 1: To have a guest like this, she's in studio, she 303 00:14:15,340 --> 00:14:17,520 Speaker 1: came in here, she brought in some of her samples. 304 00:14:18,160 --> 00:14:20,300 Speaker 1: It's to show confidence. And I just want to thank 305 00:14:20,330 --> 00:14:23,910 Speaker 1: you for calling in. And leave your number and your 306 00:14:24,250 --> 00:14:25,670 Speaker 1: email address so we can reach out to you. 307 00:14:25,690 --> 00:14:26,190 Speaker 2: Okay, Victoria? 308 00:14:26,210 --> 00:14:28,910 Speaker 1: Because we really want to continue that conversation. Plus, I 309 00:14:28,930 --> 00:14:31,850 Speaker 1: want to send you one of my money-making conversation guides 310 00:14:31,870 --> 00:14:32,490 Speaker 1: to success. 311 00:14:32,550 --> 00:14:32,770 Speaker 2: All right? 312 00:14:33,420 --> 00:14:35,620 Speaker 7: Thank you so much. And I go to sleep with 313 00:14:36,500 --> 00:14:39,180 Speaker 7: this station on. Like, it's always on in my room, 314 00:14:39,220 --> 00:14:41,330 Speaker 7: and I really find refuge in it. So thank you 315 00:14:41,370 --> 00:14:41,770 Speaker 7: so much. 316 00:14:41,890 --> 00:14:42,810 Speaker 3: Thank you, Victoria. 317 00:14:42,830 --> 00:14:44,210 Speaker 2: Make sure you leave that information for me. 318 00:14:44,230 --> 00:14:44,890 Speaker 6: Thank you, Ms. Charlie. 319 00:14:44,930 --> 00:14:46,550 Speaker 3: You're welcome. 320 00:14:46,810 --> 00:14:50,580 Speaker 5: We'll be right back with more Money-Making Conversations Masterclass with 321 00:14:50,620 --> 00:14:56,660 Speaker 5: Rashaun McDonald. Now let's return to Money Making Conversations Masterclass 322 00:14:56,960 --> 00:14:58,160 Speaker 5: with Rashawn McDonald. 323 00:14:58,180 --> 00:14:58,560 Speaker 7: See, Ms. 324 00:14:58,580 --> 00:15:00,780 Speaker 1: Charles, you're getting a little brand sitting up in here. 325 00:15:01,160 --> 00:15:03,400 Speaker 1: We know the thing about it now. You said you 326 00:15:03,450 --> 00:15:05,350 Speaker 1: were going in there. I know we're about to wrap 327 00:15:05,370 --> 00:15:07,250 Speaker 1: this break up in a few minutes here, but I 328 00:15:07,260 --> 00:15:08,550 Speaker 1: want to ask you a couple of questions before we 329 00:15:08,570 --> 00:15:11,330 Speaker 1: get there. You were going in there to open a bakery. 330 00:15:12,230 --> 00:15:12,950 Speaker 3: As a side business. 331 00:15:13,150 --> 00:15:15,210 Speaker 2: As a side business. You should say it like that. Okay, cool. 332 00:15:15,530 --> 00:15:20,490 Speaker 2: Let me get to history here now. Temple. Okay. Accounting. CPA. 333 00:15:21,390 --> 00:15:24,250 Speaker 2: Where did the baking... Skills. 334 00:15:24,670 --> 00:15:25,290 Speaker 3: There were none. 335 00:15:26,030 --> 00:15:26,490 Speaker 2: There were none? 336 00:15:26,590 --> 00:15:26,870 Speaker 4: Mm-mm. 337 00:15:28,010 --> 00:15:28,230 Speaker 5: Okay. 338 00:15:28,370 --> 00:15:28,610 Speaker 6: Yeah. 339 00:15:28,870 --> 00:15:30,870 Speaker 3: I used to just cut the cookie roll, you know. 340 00:15:31,050 --> 00:15:31,229 Speaker 6: Right. 341 00:15:31,250 --> 00:15:33,330 Speaker 3: Like, spray the pan and, like, just put the little 342 00:15:33,830 --> 00:15:36,550 Speaker 3: blop of chocolate chip dough on it and stick it 343 00:15:36,580 --> 00:15:39,120 Speaker 3: in the oven. Yeah, that was the extent of my 344 00:15:39,160 --> 00:15:46,310 Speaker 3: baking skills. You know, so if someone said... Seven years ago, 345 00:15:46,670 --> 00:15:49,730 Speaker 3: you're going to own a bakery, I would say. Wow, interesting, 346 00:15:49,750 --> 00:15:50,650 Speaker 3: because I don't bake. 347 00:15:50,670 --> 00:15:52,440 Speaker 2: Right, right, right. 348 00:15:52,660 --> 00:15:56,500 Speaker 1: So you're in Tucker, Georgia, but you're in a visionary 349 00:15:56,580 --> 00:16:00,240 Speaker 1: because you want to fill a need. Okay, so walk 350 00:16:00,480 --> 00:16:04,900 Speaker 1: us through that step of going to the landlord, telling 351 00:16:04,920 --> 00:16:06,130 Speaker 1: them what you want to do, because you have to 352 00:16:06,150 --> 00:16:09,230 Speaker 1: have a plan. And the first plan was nothing but cakes. 353 00:16:09,730 --> 00:16:10,230 Speaker 2: Talk about that. 354 00:16:10,330 --> 00:16:13,870 Speaker 3: Okay, so the plaza was coming. Great location in Tucker. 355 00:16:14,380 --> 00:16:15,960 Speaker 3: I need to be a part of it. I'm driving 356 00:16:16,000 --> 00:16:19,600 Speaker 3: by every day going to my corporate job. So one 357 00:16:19,640 --> 00:16:21,780 Speaker 3: day I took a right and I found, you know, 358 00:16:21,800 --> 00:16:25,030 Speaker 3: a sign, wrote down the number, called them. Hey, I 359 00:16:25,430 --> 00:16:27,050 Speaker 3: have an idea for a bakery. Do you have any 360 00:16:27,090 --> 00:16:30,450 Speaker 3: space available? Absolutely. How much space do you need? I'm 361 00:16:30,490 --> 00:16:32,630 Speaker 3: just talking him out, you know, kind of faking it 362 00:16:32,670 --> 00:16:34,990 Speaker 3: till I made it. And so I was kind of 363 00:16:35,030 --> 00:16:39,330 Speaker 3: on the hook to bring a bakery. So that is 364 00:16:39,390 --> 00:16:41,830 Speaker 3: when the wheel started spinning. And I was like, oh, 365 00:16:42,090 --> 00:16:44,130 Speaker 3: that fell through. What else can I do? Oh, I 366 00:16:44,150 --> 00:16:46,920 Speaker 3: was committed to bringing the bakery. OK. 367 00:16:47,360 --> 00:16:49,340 Speaker 2: And you opened in 2017. 368 00:16:49,320 --> 00:16:49,520 Speaker 7: Yeah. 369 00:16:49,560 --> 00:16:51,120 Speaker 2: When did you start this process? 370 00:16:51,140 --> 00:16:51,280 Speaker 5: Yes. 371 00:16:52,850 --> 00:16:58,850 Speaker 3: Late 15. Late 15, we started communicating with the landlord. 372 00:16:59,470 --> 00:17:02,110 Speaker 3: I'm at dinner one night and I had nothing. Bunch 373 00:17:02,170 --> 00:17:06,109 Speaker 3: cakes in California at a cousin's birthday dinner. And it 374 00:17:06,150 --> 00:17:09,650 Speaker 3: was the best cake I ever had. And I thought, wow, 375 00:17:09,880 --> 00:17:11,840 Speaker 3: I got to come back to L.A. to get this cake. 376 00:17:11,890 --> 00:17:14,580 Speaker 2: You know that the the the. 377 00:17:16,260 --> 00:17:19,459 Speaker 3: Yeah, it's moist. The cream cheese, you know, so I 378 00:17:19,520 --> 00:17:21,540 Speaker 3: had it, tasted it. I just didn't know it was 379 00:17:21,560 --> 00:17:23,840 Speaker 3: a franchise. I didn't know there was one here in Georgia. 380 00:17:24,340 --> 00:17:27,280 Speaker 3: I didn't know any of that until someone mentioned it again. 381 00:17:27,300 --> 00:17:31,200 Speaker 3: And I said, oh, let me Google. Google nothing Bundt 382 00:17:31,240 --> 00:17:35,240 Speaker 3: cake franchise. Boom, came up. I'm almost signing a deal 383 00:17:35,280 --> 00:17:42,370 Speaker 3: with another bakery franchise. OK, so the spirit said, don't just. See, 384 00:17:42,630 --> 00:17:45,830 Speaker 3: nothing Bundt Cakes has to say. I emailed them. She 385 00:17:45,890 --> 00:17:48,129 Speaker 3: replied back. I told her what was happening about me 386 00:17:48,290 --> 00:17:51,230 Speaker 3: with this other franchise. She said, wait, don't you do it, Charlie. 387 00:17:51,590 --> 00:17:55,510 Speaker 3: Hear me out. And I heard her out. And the 388 00:17:55,550 --> 00:17:58,119 Speaker 3: rest is history. You know, I canceled the deal with 389 00:17:58,140 --> 00:18:02,480 Speaker 3: the other bakery franchise and went with nothing Bundt Cakes. 390 00:18:03,180 --> 00:18:05,980 Speaker 1: So why, I asked this off air, why are black 391 00:18:06,040 --> 00:18:08,860 Speaker 1: women the fastest growing segment in entrepreneurship? 392 00:18:08,920 --> 00:18:09,719 Speaker 2: Why are black women? 393 00:18:10,900 --> 00:18:14,140 Speaker 3: From what I see and all the amazing black women 394 00:18:14,160 --> 00:18:17,050 Speaker 3: that I know, I think our mothers have a lot 395 00:18:17,109 --> 00:18:20,550 Speaker 3: to do with that. I know my mother, you know, 396 00:18:20,590 --> 00:18:23,850 Speaker 3: she pushed her girls to be what she was not 397 00:18:23,930 --> 00:18:24,869 Speaker 3: able to accomplish. 398 00:18:25,030 --> 00:18:25,330 Speaker 6: You know. 399 00:18:25,470 --> 00:18:30,109 Speaker 3: So it was just having that fierce, you know, that, 400 00:18:30,350 --> 00:18:34,290 Speaker 3: you know, amazing black role model of a mother to say, 401 00:18:34,910 --> 00:18:37,600 Speaker 3: you need to travel now. You need to go to college. 402 00:18:37,840 --> 00:18:39,760 Speaker 3: You need to be better than me. You need to 403 00:18:39,960 --> 00:18:42,740 Speaker 3: do better than me. You know, the school is your 404 00:18:42,920 --> 00:18:48,840 Speaker 3: number one priority. That just pushed me to continue to 405 00:18:48,920 --> 00:18:51,740 Speaker 3: see myself out of North Philly. You know, a lot 406 00:18:51,760 --> 00:18:55,100 Speaker 3: of my friends didn't never been out of North Philly, 407 00:18:55,140 --> 00:18:59,260 Speaker 3: so they couldn't see themselves living outside of North Philly, 408 00:18:59,280 --> 00:19:02,980 Speaker 3: let alone, you know, having a business or going to college. 409 00:19:03,050 --> 00:19:03,180 Speaker 5: So. 410 00:19:03,850 --> 00:19:07,090 Speaker 3: I think our mothers are the backbones of two while 411 00:19:07,130 --> 00:19:09,910 Speaker 3: we're so successful. And we're very passionate women. 412 00:19:10,630 --> 00:19:11,490 Speaker 2: Well, I grew up with six of them. 413 00:19:11,550 --> 00:19:12,050 Speaker 3: Yeah. 414 00:19:13,190 --> 00:19:14,830 Speaker 2: So I know about the female passion. 415 00:19:14,970 --> 00:19:15,050 Speaker 5: Yes. 416 00:19:15,090 --> 00:19:16,630 Speaker 2: When we come back, we're going to find out how 417 00:19:16,690 --> 00:19:18,889 Speaker 2: big her bakery is. 418 00:19:18,910 --> 00:19:22,260 Speaker 1: The pros and cons of franchising, what to consider before franchising. 419 00:19:22,300 --> 00:19:24,760 Speaker 1: As she said, you know, she's about to sign another 420 00:19:24,920 --> 00:19:27,639 Speaker 1: franchise location, bakery. And then she sat down with the 421 00:19:27,700 --> 00:19:31,200 Speaker 1: nothing but cake individuals and they said, hey, we're the one. 422 00:19:31,520 --> 00:19:33,379 Speaker 1: And she's not looked back. We'll be right back with 423 00:19:33,400 --> 00:19:37,550 Speaker 1: more Charlie Shabazz. Charlie, you got another phone call. Is 424 00:19:37,609 --> 00:19:38,370 Speaker 1: it Tehran? 425 00:19:38,590 --> 00:19:42,490 Speaker 2: Is it Tehran? Tehran? Is it Tehran? 426 00:19:43,930 --> 00:19:44,410 Speaker 4: Tehran. 427 00:19:44,470 --> 00:19:45,190 Speaker 2: Tehran. 428 00:19:45,190 --> 00:19:46,100 Speaker 4: Like the capital. 429 00:19:46,100 --> 00:19:46,419 Speaker 5: Right. 430 00:19:46,420 --> 00:19:46,680 Speaker 4: Okay. 431 00:19:46,680 --> 00:19:48,100 Speaker 2: I appreciate you, my friend. 432 00:19:48,100 --> 00:19:49,910 Speaker 1: And I apologize because my name is. 433 00:19:49,910 --> 00:19:52,470 Speaker 2: Rashawn. You'd think I would get everybody's name right. And 434 00:19:52,609 --> 00:19:55,280 Speaker 2: I apologize. I apologize. 435 00:19:56,100 --> 00:19:56,720 Speaker 6: Yeah, yeah. 436 00:19:56,859 --> 00:19:58,720 Speaker 4: I say the same thing when I get someone else's 437 00:19:58,760 --> 00:19:59,740 Speaker 4: name wrong. 438 00:20:00,119 --> 00:20:03,340 Speaker 2: Well, one name I can't get wrong is Charlie. It's Charlie. 439 00:20:03,380 --> 00:20:06,020 Speaker 1: Charlie's on the show with me and we talk about franchising. 440 00:20:06,580 --> 00:20:08,260 Speaker 1: What's your question today that you might want to ask 441 00:20:08,300 --> 00:20:08,800 Speaker 1: me or her? 442 00:20:10,210 --> 00:20:15,030 Speaker 4: Well, I just wanted to give y'all props. I listen 443 00:20:15,070 --> 00:20:20,830 Speaker 4: to WCLK often, and I just was listening in on 444 00:20:20,890 --> 00:20:25,310 Speaker 4: the conversation, and I just wanted to say thank y'all 445 00:20:25,350 --> 00:20:30,810 Speaker 4: for just supporting Black-owned businesses as well as small businesses 446 00:20:31,570 --> 00:20:33,990 Speaker 4: on a whole. But Black-owned is definitely. 447 00:20:39,750 --> 00:20:46,090 Speaker 4: Thank you, Teron. 448 00:20:46,130 --> 00:20:48,750 Speaker 1: I really appreciate Teron because of the fact that, you know, 449 00:20:48,770 --> 00:20:52,520 Speaker 1: when you when you try to talk to people, there's fear. And, 450 00:20:53,160 --> 00:20:55,180 Speaker 1: you know, especially offering advice is like, what's the what's 451 00:20:55,200 --> 00:20:58,620 Speaker 1: the scam? Because black people have a natural, you know, 452 00:20:58,660 --> 00:21:02,300 Speaker 1: scam radar. You know, there's another agenda here. The agenda 453 00:21:02,320 --> 00:21:03,600 Speaker 1: here is just providing information. 454 00:21:03,640 --> 00:21:04,040 Speaker 2: That's all. 455 00:21:04,619 --> 00:21:08,310 Speaker 1: And basically what we're having is just a conversation. And 456 00:21:08,930 --> 00:21:12,030 Speaker 1: we as allowing you to listen in on our conversation 457 00:21:12,050 --> 00:21:14,430 Speaker 1: that we might have in a restaurant, that we might have, 458 00:21:14,450 --> 00:21:17,389 Speaker 1: you know, walking down the street. And these questions like 459 00:21:17,430 --> 00:21:20,670 Speaker 1: Victoria was so excited to hear you call in and say, 460 00:21:20,930 --> 00:21:23,250 Speaker 1: I really appreciate this conversation. It's what we want to hear. 461 00:21:23,290 --> 00:21:26,010 Speaker 1: That's the conversation you want to create. And the thing 462 00:21:26,109 --> 00:21:29,000 Speaker 1: I loved about Charlie's conversation was. She was just a 463 00:21:29,060 --> 00:21:32,220 Speaker 1: business-minded person that got into this, and that would stop 464 00:21:32,260 --> 00:21:34,460 Speaker 1: so many people. You didn't have to be a baker. 465 00:21:34,480 --> 00:21:37,460 Speaker 1: You just had to have the passion and the ability 466 00:21:37,480 --> 00:21:40,560 Speaker 1: to work hard to achieve your success as a franchisee. 467 00:21:41,180 --> 00:21:45,780 Speaker 2: That's what excites me about the conversation. What are your thoughts? Absolutely. 468 00:21:45,859 --> 00:21:50,140 Speaker 4: Well, you know, the journey. The journey sometimes, you know, 469 00:21:50,640 --> 00:21:54,030 Speaker 4: in the beginning is the shaky road, you know, and 470 00:21:54,290 --> 00:22:01,370 Speaker 4: it takes that vision. to be, um, ignited. And like 471 00:22:01,390 --> 00:22:04,639 Speaker 4: you said, you know, fears is that thing that stops 472 00:22:04,740 --> 00:22:09,020 Speaker 4: most people's ideas and visions and goals because they don't 473 00:22:09,060 --> 00:22:12,300 Speaker 4: really know what they're stepping into. And, um, as I 474 00:22:12,380 --> 00:22:16,240 Speaker 4: was hearing her story and, uh, stories before hers, um, 475 00:22:16,720 --> 00:22:21,590 Speaker 4: you know, I definitely related and, uh, you know, again, um, just, 476 00:22:21,850 --> 00:22:26,520 Speaker 4: you know, I just appreciated just hearing everyone's, Uh, journey, uh, 477 00:22:26,540 --> 00:22:28,760 Speaker 4: to where they are now. And, um, and I know that, 478 00:22:29,359 --> 00:22:31,080 Speaker 4: you know, in, in the future, I know I'm quite 479 00:22:31,140 --> 00:22:36,330 Speaker 4: sure there's, you know, is a long term goals, you know, there's, 480 00:22:36,810 --> 00:22:39,270 Speaker 4: you know, other goals that, yeah, but, but as far 481 00:22:39,330 --> 00:22:43,409 Speaker 4: as what I've heard, you know, I definitely, um, related to, so. 482 00:22:43,850 --> 00:22:44,390 Speaker 2: Thank you, my friend. 483 00:22:44,410 --> 00:22:45,070 Speaker 3: I appreciate you calling. 484 00:22:45,130 --> 00:22:46,990 Speaker 2: Because she has a little announcement to tell us. And 485 00:22:47,010 --> 00:22:48,410 Speaker 2: thank you for calling on the show. 486 00:22:48,550 --> 00:22:52,139 Speaker 5: We'll be right back with more Money Making Conversations Masterclass 487 00:22:52,180 --> 00:22:56,520 Speaker 5: with Rashawn McDonald. Now let's return to Money Making Conversations 488 00:22:56,840 --> 00:22:59,139 Speaker 5: Masterclass with Rashawn McDonald. 489 00:22:59,540 --> 00:23:01,179 Speaker 2: Now, you telling me off air, he was talking about 490 00:23:01,220 --> 00:23:04,450 Speaker 2: long-term goals, short-term goals. Now, short-term goal. 491 00:23:04,330 --> 00:23:07,490 Speaker 1: Was just to get a place open in a bakery 492 00:23:07,530 --> 00:23:09,110 Speaker 1: with a name on it that was reputable. 493 00:23:09,210 --> 00:23:09,430 Speaker 6: Right. 494 00:23:09,590 --> 00:23:11,860 Speaker 1: Now, you told me off air, what else is about 495 00:23:11,880 --> 00:23:14,960 Speaker 1: to happen in your life as an entrepreneur, as a franchisee? 496 00:23:15,780 --> 00:23:20,119 Speaker 3: Well, you know, Rashawn, I let my CPA license lapse. 497 00:23:20,680 --> 00:23:23,770 Speaker 3: And so I said, you know what, accounting, that's not 498 00:23:23,810 --> 00:23:27,210 Speaker 3: my thing anymore. This is my thing now. So now 499 00:23:27,310 --> 00:23:32,860 Speaker 3: how can I transition this to legacy? To open another one. 500 00:23:33,260 --> 00:23:33,540 Speaker 4: Wow. 501 00:23:33,720 --> 00:23:33,960 Speaker 7: Yeah. 502 00:23:34,830 --> 00:23:37,790 Speaker 3: So thank God I just got my approval a couple 503 00:23:37,810 --> 00:23:38,430 Speaker 3: of weeks ago. 504 00:23:38,450 --> 00:23:39,010 Speaker 2: I was nervous. 505 00:23:39,030 --> 00:23:40,869 Speaker 3: I was like, oh, I hope I can announce on 506 00:23:40,890 --> 00:23:42,889 Speaker 3: the show. But it was a true blessing and a 507 00:23:42,930 --> 00:23:46,990 Speaker 3: lot of hard work. You know, I definitely deserve it. 508 00:23:47,210 --> 00:23:49,770 Speaker 3: Tucker is four and a half years old now. So 509 00:23:49,850 --> 00:23:52,690 Speaker 3: I kind of worked through the kinks of being a 510 00:23:53,310 --> 00:23:57,470 Speaker 3: small business entrepreneur to, you know, now be confident to 511 00:23:57,930 --> 00:23:58,869 Speaker 3: open another one. 512 00:23:59,010 --> 00:24:01,210 Speaker 2: Now, what was the timeline of being on that opening? 513 00:24:01,590 --> 00:24:05,990 Speaker 3: So the territory is central Atlanta. Hey, Atlanta, we're coming. 514 00:24:07,330 --> 00:24:10,090 Speaker 3: You know, I was like, where is it in Atlanta? 515 00:24:10,109 --> 00:24:12,850 Speaker 3: You know, so Tucker was the closest location to the 516 00:24:12,970 --> 00:24:16,780 Speaker 3: city of Atlanta. So our second baby will be in 517 00:24:16,820 --> 00:24:20,060 Speaker 3: the city. We're going to cover everything from North Druitt 518 00:24:20,080 --> 00:24:26,070 Speaker 3: Hills to. Okay. So we got Atlanta covered. I love it. 519 00:24:26,090 --> 00:24:27,930 Speaker 2: Well, you got your third phone call. 520 00:24:27,990 --> 00:24:28,570 Speaker 3: Awesome. 521 00:24:28,609 --> 00:24:29,790 Speaker 2: Thomas, how you doing, Thomas? 522 00:24:29,970 --> 00:24:30,670 Speaker 7: Hi, Thomas. 523 00:24:30,890 --> 00:24:33,930 Speaker 2: Charlie's here along with Rashad McDonald. What's your question? 524 00:24:35,000 --> 00:24:36,740 Speaker 6: I just want to say good evening to both of you. 525 00:24:36,760 --> 00:24:37,740 Speaker 6: I'm an avid listener. 526 00:24:37,760 --> 00:24:38,280 Speaker 3: Good evening. 527 00:24:38,300 --> 00:24:41,540 Speaker 6: I just want to commend Charlie and his sister before 528 00:24:41,619 --> 00:24:45,920 Speaker 6: CPR just for all that you're doing. Thank you. Me 529 00:24:45,940 --> 00:24:49,950 Speaker 6: being a biz owner myself, a fairly new biz owner myself, 530 00:24:51,180 --> 00:24:55,010 Speaker 6: The walk that you talked about, Charlie, the pivot, you know, 531 00:24:55,430 --> 00:24:59,109 Speaker 6: you have an accounting background, doing something totally unrelated to 532 00:24:59,230 --> 00:25:01,990 Speaker 6: what you were doing. And the thing that I find 533 00:25:02,010 --> 00:25:04,710 Speaker 6: to be true, and you sound of a similar nature, 534 00:25:05,130 --> 00:25:05,709 Speaker 6: but God. 535 00:25:05,730 --> 00:25:06,290 Speaker 7: Yes. 536 00:25:07,109 --> 00:25:10,810 Speaker 6: I commend you, commend you, commend you. I love Rashaun 537 00:25:10,850 --> 00:25:13,470 Speaker 6: for this platform, giving others to come on here. Amen. 538 00:25:13,520 --> 00:25:13,879 Speaker 7: Thank you. 539 00:25:13,890 --> 00:25:19,100 Speaker 6: To learn, inquire. share, continue to build and uplift each other. 540 00:25:19,119 --> 00:25:22,609 Speaker 6: And like Rashawn talked about earlier, that fear, I too 541 00:25:22,630 --> 00:25:25,450 Speaker 6: know I've wrestled with it for years, but by the 542 00:25:25,490 --> 00:25:28,629 Speaker 6: grace of God last year, I pushed through myself. So 543 00:25:29,369 --> 00:25:30,909 Speaker 6: I can go on and on, but I won't. I 544 00:25:30,950 --> 00:25:32,870 Speaker 6: just keep it short, but I just want to commend you. 545 00:25:33,270 --> 00:25:36,110 Speaker 6: I'm going to make, I eat it. Nothing, nothing but cakes. 546 00:25:38,230 --> 00:25:40,810 Speaker 6: Every now and again, I was first introduced to it 547 00:25:40,830 --> 00:25:43,290 Speaker 6: about three years ago at a corporate function and And 548 00:25:43,350 --> 00:25:45,450 Speaker 6: I do make it a point to go there. Now 549 00:25:45,470 --> 00:25:48,270 Speaker 6: that I know that you have a location in Tucker, 550 00:25:48,650 --> 00:25:51,570 Speaker 6: I'm going to make it a point specifically to come 551 00:25:51,590 --> 00:25:53,120 Speaker 6: to see your location. 552 00:25:53,300 --> 00:25:56,280 Speaker 3: Thank you, Thomas. And congratulations to you as well. 553 00:25:57,020 --> 00:25:59,020 Speaker 6: Thank you. I just wish you well and much success 554 00:25:59,340 --> 00:26:01,399 Speaker 6: on your current store as well as your new endeavors 555 00:26:01,440 --> 00:26:02,520 Speaker 6: you're about to embark upon. 556 00:26:02,560 --> 00:26:05,350 Speaker 3: Thank you. I appreciate you so much. Thank you so much. 557 00:26:05,700 --> 00:26:09,310 Speaker 1: Well, you know, this is the Charlie Shabazz show. She's 558 00:26:09,630 --> 00:26:14,750 Speaker 1: my co-host on Money Making Conversations Masterclass. And, Charlie, the 559 00:26:14,790 --> 00:26:15,530 Speaker 1: second location? 560 00:26:15,869 --> 00:26:20,220 Speaker 3: Yes. So we're just working through the LOI. And, you know, 561 00:26:20,300 --> 00:26:24,360 Speaker 3: for those of you who are thinking about owning a business, 562 00:26:24,400 --> 00:26:28,680 Speaker 3: having a brick and mortar, an actual storefront, an LOI 563 00:26:28,780 --> 00:26:33,080 Speaker 3: is a lease of intent. So before you have a 564 00:26:33,220 --> 00:26:37,680 Speaker 3: lease for a space, you negotiate kind of like the upfront, 565 00:26:38,180 --> 00:26:40,140 Speaker 3: how much am I going to pay per square foot? 566 00:26:40,680 --> 00:26:43,080 Speaker 3: How much is this? How much is that? How long 567 00:26:43,119 --> 00:26:45,159 Speaker 3: will the lease term be? What do you cover? What 568 00:26:45,180 --> 00:26:46,340 Speaker 3: do I cover? You know, so. 569 00:26:46,540 --> 00:26:47,859 Speaker 2: What's the build out? What are they going to pay 570 00:26:47,880 --> 00:26:48,290 Speaker 2: in the build out? 571 00:26:48,300 --> 00:26:51,980 Speaker 3: Exactly. So we got really lucky with Tucker because it 572 00:26:52,020 --> 00:26:55,500 Speaker 3: was a brand new construction, brand new facility, brand new plaza, 573 00:26:56,340 --> 00:26:59,920 Speaker 3: brand new space. The timing was right because the unit 574 00:27:00,060 --> 00:27:03,250 Speaker 3: was not built out yet. So we were able to 575 00:27:03,690 --> 00:27:07,070 Speaker 3: work with my contractors and my landlord and do everything possible. 576 00:27:07,640 --> 00:27:09,859 Speaker 3: One time, you know, a lot of times you're working 577 00:27:09,900 --> 00:27:13,580 Speaker 3: with a structure and, you know, your, your architect says, no, 578 00:27:13,600 --> 00:27:15,859 Speaker 3: the sink should be up over here. So now you 579 00:27:15,880 --> 00:27:18,620 Speaker 3: got to dig up the cement, move the pipes, you know? 580 00:27:18,720 --> 00:27:20,609 Speaker 3: So we were able to save a lot of money 581 00:27:21,070 --> 00:27:24,030 Speaker 3: just by working together from the very beginning and getting 582 00:27:24,109 --> 00:27:26,890 Speaker 3: everything built out the way that it was required. So 583 00:27:27,770 --> 00:27:30,290 Speaker 3: I was, I don't think that's, I know that's not 584 00:27:30,330 --> 00:27:32,330 Speaker 3: going to be the case for the second one. It's 585 00:27:32,470 --> 00:27:35,060 Speaker 3: a existing structure for the space that I would like 586 00:27:35,280 --> 00:27:40,109 Speaker 3: to hopefully, um, move into. It's off of Moreland. It's 587 00:27:40,150 --> 00:27:44,070 Speaker 3: a really crazy busy plaza, but I think nothing but 588 00:27:44,109 --> 00:27:46,189 Speaker 3: cakes can hold our own. 589 00:27:46,230 --> 00:27:47,550 Speaker 2: Now, you delivered to my office. 590 00:27:47,770 --> 00:27:48,210 Speaker 3: I did. 591 00:27:48,290 --> 00:27:50,149 Speaker 2: Now, how are you going to do that? Because you 592 00:27:50,170 --> 00:27:51,060 Speaker 2: like that personal touch. 593 00:27:51,080 --> 00:27:52,960 Speaker 1: You like to be on the front line of meeting 594 00:27:52,980 --> 00:27:54,120 Speaker 1: your customers and things like that. 595 00:27:54,160 --> 00:27:55,960 Speaker 3: Well, you know, and I still will. I just won't 596 00:27:56,000 --> 00:27:57,719 Speaker 3: be able to do all of them. 597 00:27:57,760 --> 00:27:58,199 Speaker 5: You know, I. 598 00:27:59,740 --> 00:28:02,840 Speaker 3: Absolutely need a full team to help me be completely successful. 599 00:28:03,480 --> 00:28:08,220 Speaker 3: I think I am best at building relationships, marketing. That's 600 00:28:08,280 --> 00:28:11,540 Speaker 3: my new job. I'm out the DeKalb chambers of commerce. 601 00:28:11,600 --> 00:28:13,600 Speaker 3: I'm a member there. I'm a member of my Tucker 602 00:28:13,619 --> 00:28:18,630 Speaker 3: business association. I'm out planning the seeds, you know, so 603 00:28:18,690 --> 00:28:22,210 Speaker 3: when they start to grow, the business can grow. Um, 604 00:28:22,450 --> 00:28:24,050 Speaker 3: and you just got to know what you, what you're 605 00:28:24,070 --> 00:28:25,910 Speaker 3: good at and what you're not good at. I've met 606 00:28:26,040 --> 00:28:29,960 Speaker 3: other business owners who are not people, people, you know, um, 607 00:28:30,590 --> 00:28:33,230 Speaker 3: So they hire other people to do that for them. 608 00:28:33,570 --> 00:28:34,190 Speaker 2: That's not true. 609 00:28:34,390 --> 00:28:37,409 Speaker 3: It's a gift. It's a gift. And I'm thankful for it. 610 00:28:37,460 --> 00:28:40,240 Speaker 3: And I'm thankful to be in the position to be 611 00:28:40,360 --> 00:28:42,860 Speaker 3: able to build those relationships because a lot of times 612 00:28:42,900 --> 00:28:45,520 Speaker 3: businesses come to communities and they take, take, take from 613 00:28:45,560 --> 00:28:48,420 Speaker 3: the community and they don't give back to the community. 614 00:28:48,480 --> 00:28:51,840 Speaker 3: So it's very important to me to give back to 615 00:28:51,860 --> 00:28:53,880 Speaker 3: the community that I live in. I'm still a resident 616 00:28:53,920 --> 00:28:54,320 Speaker 3: of Tucker. 617 00:28:54,710 --> 00:28:57,219 Speaker 2: Well, the beauty of our conference, first of all, finally 618 00:28:57,240 --> 00:29:01,080 Speaker 2: got you in here. You are amazing. Not only amazing, 619 00:29:01,100 --> 00:29:03,040 Speaker 2: just your story is just special. Thank you. And it 620 00:29:03,100 --> 00:29:05,180 Speaker 2: fits so many things that I talk about every week. 621 00:29:05,720 --> 00:29:08,820 Speaker 1: And the fact that you're opening another location and the 622 00:29:08,860 --> 00:29:11,540 Speaker 1: fact that you are not a trained baker, the fact 623 00:29:11,580 --> 00:29:14,600 Speaker 1: that you just saw an opportunity, did your research. And 624 00:29:14,640 --> 00:29:17,220 Speaker 1: that's why I then overcame the fear of people going, you. 625 00:29:17,140 --> 00:29:19,570 Speaker 2: Don't do that. Why are you doing something you don't do? 626 00:29:20,460 --> 00:29:24,910 Speaker 1: That's what this show, Money Making Conversations Masterclass, is all about. 627 00:29:24,970 --> 00:29:26,110 Speaker 2: I want to thank you for coming on the show. 628 00:29:26,230 --> 00:29:26,530 Speaker 6: You're welcome. 629 00:29:26,550 --> 00:29:27,550 Speaker 2: And thank you for these. 630 00:29:27,390 --> 00:29:27,810 Speaker 5: Snacks, too. 631 00:29:27,850 --> 00:29:28,350 Speaker 4: Absolutely. 632 00:29:28,450 --> 00:29:30,010 Speaker 2: Enjoy the fun, teenage. We're going to take a portrait 633 00:29:30,030 --> 00:29:32,290 Speaker 2: together and put it on social media before we eat it. 634 00:29:33,050 --> 00:29:34,730 Speaker 1: We'll see you next week. This is Rashad McDonald. I 635 00:29:34,790 --> 00:29:37,370 Speaker 1: am the host of Money Making Conversations Masterclass. And thank you, Charlie. 636 00:29:37,390 --> 00:29:38,430 Speaker 3: You're welcome. Thank you. 637 00:29:39,030 --> 00:29:43,520 Speaker 5: You've been listening to Money Making Conversations Masterclass with Rashawn McDonald. 638 00:29:43,740 --> 00:29:45,740 Speaker 3: Always remember to lead with your gifts. 639 00:29:46,440 --> 00:29:51,080 Speaker 5: Money Making Conversations Masterclass is a presentation of 3815 Media Incorporated.