1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:03,200 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:06,720 --> 00:01:08,800 Speaker 3: All right, guys, So a lot of people asks us 18 00:01:08,800 --> 00:01:10,520 Speaker 3: how do they make a podcast? So I'm let you 19 00:01:10,680 --> 00:01:14,840 Speaker 3: on a secret on the easiest, most productive way to 20 00:01:14,959 --> 00:01:17,360 Speaker 3: start a podcast and get it up and running. And 21 00:01:17,400 --> 00:01:20,880 Speaker 3: that is the app called Anchor is free. They have 22 00:01:20,959 --> 00:01:23,120 Speaker 3: all kinds of cool creation tools that allow you to 23 00:01:23,200 --> 00:01:26,040 Speaker 3: record and edit your podcast right from your phone a computer. 24 00:01:26,480 --> 00:01:28,800 Speaker 3: They will distribute your podcast for you to all of 25 00:01:28,840 --> 00:01:33,000 Speaker 3: the major outlets including Spotify, Apple, Google, manymore, and you 26 00:01:33,040 --> 00:01:36,160 Speaker 3: can make money from your podcast with no minimum listenership. 27 00:01:36,400 --> 00:01:39,280 Speaker 3: It's everything you need to make a podcast in one simple, 28 00:01:39,400 --> 00:01:43,120 Speaker 3: easy place. So if you're interested in starting a podcast, 29 00:01:43,480 --> 00:01:47,480 Speaker 3: go download the free Anchor app or go to anchor 30 00:01:47,640 --> 00:01:49,520 Speaker 3: dot fm to get started. 31 00:01:49,600 --> 00:01:50,160 Speaker 4: Let's do it. 32 00:01:55,640 --> 00:02:00,520 Speaker 5: My graduates from my school being forts bad drop bag 33 00:02:00,600 --> 00:02:03,960 Speaker 5: drop or Mike drop bag drop drop. 34 00:02:14,520 --> 00:02:16,000 Speaker 6: You know from the time when I was young, like 35 00:02:16,000 --> 00:02:18,240 Speaker 6: you're killing the guys, familiarize you what you know my 36 00:02:18,280 --> 00:02:20,240 Speaker 6: story about when we're being young always had a model 37 00:02:20,240 --> 00:02:22,520 Speaker 6: of cutting out the middlemunth right. So like, if you 38 00:02:22,560 --> 00:02:25,200 Speaker 6: take my restaurant, I sell breakfast and brunch. How many 39 00:02:25,240 --> 00:02:27,040 Speaker 6: times have you been to brunch on a Monday morning? 40 00:02:29,360 --> 00:02:29,520 Speaker 5: Never? 41 00:02:29,880 --> 00:02:30,000 Speaker 7: Yea. 42 00:02:32,440 --> 00:02:35,240 Speaker 6: So now I'm in the industry in which seventy percent 43 00:02:35,280 --> 00:02:37,880 Speaker 6: of my customer base is gonna come Saturday Sunday, right, 44 00:02:38,320 --> 00:02:40,680 Speaker 6: And then I'm in a white neighborhood, so a lot 45 00:02:40,680 --> 00:02:42,560 Speaker 6: of my clients I was black, which means that they 46 00:02:42,639 --> 00:02:44,680 Speaker 6: drove to the restaurant, right, I don't have parking, so 47 00:02:44,760 --> 00:02:46,600 Speaker 6: you drove, you had to go out of your way, 48 00:02:47,000 --> 00:02:48,760 Speaker 6: you know. And then from when you finally get in there, 49 00:02:48,800 --> 00:02:50,920 Speaker 6: you're looking for an experience and that can't happen in 50 00:02:50,919 --> 00:02:54,200 Speaker 6: thirty minutes. So being able to really identify who my 51 00:02:54,240 --> 00:02:57,040 Speaker 6: customers are and what they want allow me. 52 00:02:57,000 --> 00:03:00,360 Speaker 4: To really focus on just a small nation audience. So 53 00:03:00,720 --> 00:03:01,760 Speaker 4: most people can admit they have. 54 00:03:01,760 --> 00:03:03,639 Speaker 6: A mental brunch on Tuesday nless you live in LA 55 00:03:03,800 --> 00:03:05,160 Speaker 6: you're like wealthy issue, you know what I mean? You 56 00:03:06,960 --> 00:03:08,960 Speaker 6: know what I'm saying, So like it was easier for 57 00:03:08,960 --> 00:03:11,040 Speaker 6: me to be able to figure out what really miss. 58 00:03:11,120 --> 00:03:13,840 Speaker 4: I'm also a several pieces to it. I don't have 59 00:03:13,880 --> 00:03:14,519 Speaker 4: to cut labor. 60 00:03:14,720 --> 00:03:16,880 Speaker 6: Everybody coming on the same time, everybody get paid the 61 00:03:16,919 --> 00:03:18,600 Speaker 6: same amount of things they can go home and kind 62 00:03:18,600 --> 00:03:21,639 Speaker 6: of gazing labor in that way, no food goes the 63 00:03:21,680 --> 00:03:23,600 Speaker 6: ways we run everything a small bash and when we're 64 00:03:23,600 --> 00:03:25,520 Speaker 6: out of things, we're out of things because people understand 65 00:03:25,520 --> 00:03:29,040 Speaker 6: the concept, right, So those things really made sense. And 66 00:03:29,120 --> 00:03:31,200 Speaker 6: then also I knew that it would create in the 67 00:03:31,280 --> 00:03:33,079 Speaker 6: loure in a sense that people would want to come 68 00:03:33,160 --> 00:03:37,400 Speaker 6: there and it would foundationally be a destination place. So 69 00:03:37,400 --> 00:03:39,400 Speaker 6: it's like, now everybody got a cram in these two 70 00:03:39,480 --> 00:03:40,640 Speaker 6: days for this place. 71 00:03:40,680 --> 00:03:41,480 Speaker 4: That's really remarkable. 72 00:03:41,480 --> 00:03:43,280 Speaker 7: It's like a limited quantity of Yeah. 73 00:03:43,120 --> 00:03:43,920 Speaker 4: It's limited quantity. 74 00:03:44,000 --> 00:03:48,760 Speaker 8: Yeah, you know that approach, that model is pretty pretty brilliant. 75 00:03:49,080 --> 00:03:50,680 Speaker 7: The fact that y'all is doing it, because. 76 00:03:50,520 --> 00:03:53,160 Speaker 8: One of the fastest growing chains in America is called 77 00:03:53,440 --> 00:03:56,040 Speaker 8: First Watch. It's like this restaurant Cheam, and they have 78 00:03:56,080 --> 00:03:59,480 Speaker 8: a similar model where they've specialized just in breakfast and brunch, 79 00:03:59,800 --> 00:04:02,240 Speaker 8: but they only open from seven to two thirty and 80 00:04:02,320 --> 00:04:03,360 Speaker 8: their thing was like the same thing. 81 00:04:03,360 --> 00:04:07,240 Speaker 7: He says. It's like the work quality of it, Like everybody. 82 00:04:06,840 --> 00:04:09,360 Speaker 8: Loves coming because it's notices one shift, and then the 83 00:04:09,440 --> 00:04:13,600 Speaker 8: employee retention rate is great because people have work home 84 00:04:13,640 --> 00:04:17,000 Speaker 8: balance where they can get home, they great kids up, 85 00:04:17,040 --> 00:04:19,920 Speaker 8: and they can still make dinner and everybody loves it. 86 00:04:19,960 --> 00:04:21,640 Speaker 8: So like, that's interesting that you guys are doing because 87 00:04:21,720 --> 00:04:23,159 Speaker 8: it seems to be a trend that's them to start 88 00:04:23,200 --> 00:04:24,880 Speaker 8: happening in the country. 89 00:04:25,160 --> 00:04:29,040 Speaker 3: And also all right, so because in this show, so 90 00:04:29,080 --> 00:04:31,080 Speaker 3: a lot of shows I'll watch in YouTube, like I'll 91 00:04:31,080 --> 00:04:33,920 Speaker 3: watch these Gurules quote unquote Gurules on YouTube for forty 92 00:04:33,920 --> 00:04:35,800 Speaker 3: five minutes, and I don't I don't know what I 93 00:04:35,839 --> 00:04:39,800 Speaker 3: actually watched. It's like they talk in circles for forty 94 00:04:39,800 --> 00:04:43,200 Speaker 3: five minutes and then it's like, Okay, subscribe to my 95 00:04:43,520 --> 00:04:46,440 Speaker 3: private YouTube channel premium nine hundred dollars. 96 00:04:46,440 --> 00:04:48,279 Speaker 4: I'm more for go to my seminars. 97 00:04:48,279 --> 00:04:49,920 Speaker 3: So it's like, we're going to give you the straight 98 00:04:50,400 --> 00:04:52,680 Speaker 3: blueprint of how to be successful. Whether you're taking the 99 00:04:52,800 --> 00:04:54,240 Speaker 3: eyes up to you, but we want to give you 100 00:04:54,279 --> 00:04:56,040 Speaker 3: all the two that you need to be successful. So 101 00:04:56,600 --> 00:04:59,919 Speaker 3: can we talk about as far as like revenue, like 102 00:05:00,080 --> 00:05:03,920 Speaker 3: how your revenue model actually works, because the thing about 103 00:05:03,960 --> 00:05:06,400 Speaker 3: it is that, especially in the black community, how I 104 00:05:06,440 --> 00:05:09,720 Speaker 3: see it is that entrepreneurs, we have three types of 105 00:05:09,720 --> 00:05:12,200 Speaker 3: businesses that we always aspire to be right. 106 00:05:12,120 --> 00:05:13,640 Speaker 4: To our say, let's do the list. 107 00:05:13,839 --> 00:05:17,039 Speaker 3: Barber shop here, salon number one, that's number one, right, 108 00:05:17,200 --> 00:05:21,240 Speaker 3: and then clothing store yep, and then a restaurant. I 109 00:05:21,279 --> 00:05:23,719 Speaker 3: don't know why, but everybody is like everybody's dreaming to 110 00:05:23,720 --> 00:05:25,839 Speaker 3: have a restaurant, right, and it's one of the hardest 111 00:05:25,880 --> 00:05:27,719 Speaker 3: businesses to actually be successful. 112 00:05:27,760 --> 00:05:30,520 Speaker 4: And like I think like ninety five percent of restaurants. 113 00:05:30,080 --> 00:05:31,960 Speaker 7: And kind of came to the conclusion that it's a 114 00:05:32,000 --> 00:05:32,640 Speaker 7: status thing. 115 00:05:33,120 --> 00:05:36,080 Speaker 4: But yes, your model, but Joins is actually worked, it's working, 116 00:05:36,200 --> 00:05:37,920 Speaker 4: and it's still a status yeah yeah, yea. 117 00:05:39,000 --> 00:05:42,440 Speaker 6: So it's about revenue, and like, how yeah, can you 118 00:05:43,240 --> 00:05:45,719 Speaker 6: in the restaurant industry, just specifically in my industry, you 119 00:05:45,720 --> 00:05:48,640 Speaker 6: have three general costs, which is you have label costs, 120 00:05:48,680 --> 00:05:51,320 Speaker 6: you have food costs, and then you have overhead, right, 121 00:05:51,320 --> 00:05:53,160 Speaker 6: it's overhead or the fixed cause, which is the cost 122 00:05:53,160 --> 00:05:58,400 Speaker 6: of the building operating expenses, whether it's trash and mobile, greational, moval, gas, electric, 123 00:05:58,560 --> 00:05:59,760 Speaker 6: you cable things like that. 124 00:05:59,760 --> 00:06:01,600 Speaker 4: Those things won't go away. They're fixed, right. 125 00:06:01,880 --> 00:06:03,680 Speaker 6: And then you have labor cause, which is obviously the 126 00:06:03,720 --> 00:06:07,400 Speaker 6: cost of having people on STAB that can officially execute 127 00:06:07,440 --> 00:06:08,080 Speaker 6: whatever it is. 128 00:06:08,040 --> 00:06:10,520 Speaker 4: That you want to do. And then you have food costs. 129 00:06:11,200 --> 00:06:13,640 Speaker 6: So I scaled the model in a way in which 130 00:06:13,640 --> 00:06:16,599 Speaker 6: the profit was already built in. So it was I 131 00:06:16,720 --> 00:06:18,159 Speaker 6: like to call it winning at the table. So I 132 00:06:18,200 --> 00:06:20,320 Speaker 6: went at the table. Like for example, with me, my 133 00:06:20,400 --> 00:06:22,640 Speaker 6: highest price selling item is a chicken and waffle, but 134 00:06:22,680 --> 00:06:25,720 Speaker 6: it's the most highly consumed item. A lot of times 135 00:06:25,760 --> 00:06:27,680 Speaker 6: people who are in the restaurant industry They tend to 136 00:06:27,680 --> 00:06:29,760 Speaker 6: sell things because they having a lower to them, or 137 00:06:29,760 --> 00:06:31,600 Speaker 6: they look really nice, or they think it's going to 138 00:06:31,640 --> 00:06:34,599 Speaker 6: attract a certain crowd of people, not considering food costs. 139 00:06:35,040 --> 00:06:36,960 Speaker 6: Food costs can really sink the ship if you don't 140 00:06:37,000 --> 00:06:39,560 Speaker 6: really focus on that. My fixed costs and my labor 141 00:06:39,600 --> 00:06:43,400 Speaker 6: costs are below the industry standard. So like say, for example, 142 00:06:43,480 --> 00:06:45,200 Speaker 6: let's take a chicken and weal for example, right, and 143 00:06:45,240 --> 00:06:47,039 Speaker 6: I say, all right, it takes me two dollars to 144 00:06:47,040 --> 00:06:49,960 Speaker 6: make this chicken and waffle. And I'll ask a young kid, 145 00:06:50,040 --> 00:06:52,039 Speaker 6: so what are you selling for? They said six dollars? Why, 146 00:06:52,320 --> 00:06:55,000 Speaker 6: because that's what I thought I should sell it for. First, 147 00:06:55,040 --> 00:06:56,800 Speaker 6: It's like, if you take me, I'll take the chicken 148 00:06:56,800 --> 00:06:58,279 Speaker 6: and walf for a two bucks, And I know my 149 00:06:58,440 --> 00:07:01,280 Speaker 6: food costs to be twenty percent right side times about five, 150 00:07:02,080 --> 00:07:02,520 Speaker 6: So I've. 151 00:07:02,400 --> 00:07:04,320 Speaker 4: Already won at the table. I don't have to make 152 00:07:04,360 --> 00:07:04,840 Speaker 4: an assumption. 153 00:07:05,279 --> 00:07:07,359 Speaker 6: But then I might add a two dollar margin on 154 00:07:07,400 --> 00:07:09,400 Speaker 6: it and sell it for twelve dollars a while, because. 155 00:07:09,200 --> 00:07:10,960 Speaker 4: Now you're gonna take you ten souls. You're gonna want 156 00:07:10,960 --> 00:07:11,560 Speaker 4: syrup to go. 157 00:07:12,120 --> 00:07:14,360 Speaker 6: You know, it might be a situation where they might 158 00:07:14,400 --> 00:07:16,240 Speaker 6: burn your chicken the off and now you gotta make another, 159 00:07:16,960 --> 00:07:18,520 Speaker 6: so you have to win at the table. 160 00:07:20,000 --> 00:07:21,960 Speaker 4: In my industry, the margin is about five to. 161 00:07:22,000 --> 00:07:24,800 Speaker 6: Six percent for the owner of what you'll typically make, 162 00:07:24,840 --> 00:07:27,600 Speaker 6: which you'll typically net. I'm netting, I mean twenty five 163 00:07:27,720 --> 00:07:30,840 Speaker 6: thirty percent. So I'll break the model down as real simple. 164 00:07:31,920 --> 00:07:34,840 Speaker 6: My fixed costs weekly at seven hundred dollars between the 165 00:07:34,880 --> 00:07:37,280 Speaker 6: supper club and homemade bunch, with grows anywhere from fifteen 166 00:07:37,280 --> 00:07:39,840 Speaker 6: to twenty grand. My full cost is twenty percent. So 167 00:07:39,920 --> 00:07:41,960 Speaker 6: let's take the twenty grand, which is the tying number. Right, 168 00:07:42,000 --> 00:07:44,320 Speaker 6: So my food cost is twenty percent. That means that 169 00:07:44,400 --> 00:07:46,360 Speaker 6: four percent four thousand goals to food. 170 00:07:46,440 --> 00:07:46,640 Speaker 4: Right. 171 00:07:46,800 --> 00:07:49,560 Speaker 6: I already told you that my fixed costs was seven hundred, right, 172 00:07:49,600 --> 00:07:51,800 Speaker 6: which leads me roughly at forty seven hundred. That leads 173 00:07:51,840 --> 00:07:52,720 Speaker 6: me at fifteen to three. 174 00:07:53,360 --> 00:07:55,600 Speaker 4: Right. I run a seven man band. 175 00:07:56,320 --> 00:07:58,360 Speaker 6: I pay all of them a salary, So all seven 176 00:07:58,400 --> 00:07:59,760 Speaker 6: people get seven hundred. 177 00:07:59,440 --> 00:08:02,120 Speaker 4: Dollars a piece. It's forty nine hundred. Right. They'll leave 178 00:08:02,160 --> 00:08:03,920 Speaker 4: me with ten grand gross. 179 00:08:05,040 --> 00:08:07,280 Speaker 6: By the time that now that is extracted, maybe I 180 00:08:07,320 --> 00:08:09,480 Speaker 6: might walk away with seventy five hundred, maybe eight grand, 181 00:08:09,720 --> 00:08:11,760 Speaker 6: you know, considering that I got stay taxes, and I 182 00:08:11,800 --> 00:08:14,520 Speaker 6: also got my personal income tax. So now how is 183 00:08:14,520 --> 00:08:16,280 Speaker 6: it that I'm able to make three hundred and fifty 184 00:08:16,280 --> 00:08:20,560 Speaker 6: thousand dollars a year when we only gross a million dollars? 185 00:08:20,600 --> 00:08:22,240 Speaker 6: But in a technical restaurant for me to make a 186 00:08:22,360 --> 00:08:23,960 Speaker 6: undred fifty thousand dollars a yeah, I had to gross 187 00:08:24,000 --> 00:08:27,160 Speaker 6: five million dollars. It's a winning model. Why because my 188 00:08:27,200 --> 00:08:30,200 Speaker 6: fixed costs are low? Why because my my food costs 189 00:08:30,200 --> 00:08:32,000 Speaker 6: have already been priced out. So I made sure I 190 00:08:32,040 --> 00:08:33,800 Speaker 6: want it the table, and then I put all my 191 00:08:33,840 --> 00:08:36,040 Speaker 6: employees on a salary wage. That way, I don't get 192 00:08:36,040 --> 00:08:39,200 Speaker 6: caught up in hourly in doullars. So it makes sense 193 00:08:39,200 --> 00:08:40,679 Speaker 6: for us right now. 194 00:08:40,760 --> 00:08:44,880 Speaker 4: Blueprint, that's that's what I take. We appreciate. 195 00:08:45,640 --> 00:08:47,120 Speaker 3: First of all, I want to thank you for saying that, 196 00:08:47,200 --> 00:08:50,199 Speaker 3: because a lot of times people they don't give the 197 00:08:50,240 --> 00:08:52,720 Speaker 3: blueprint right, or they don't they're like, stink you with 198 00:08:52,760 --> 00:08:54,760 Speaker 3: their numbers, or they're like it's hit, it's hit a secret. 199 00:08:54,800 --> 00:08:57,520 Speaker 4: So I want you to fully appreciate store with you. 200 00:08:57,720 --> 00:08:59,400 Speaker 4: They don't believe the trucks, that's. 201 00:08:59,240 --> 00:09:02,040 Speaker 3: Not even I want you to fully appreciate somebody just 202 00:09:02,080 --> 00:09:05,320 Speaker 3: coming in and laying it on the table, right, Like 203 00:09:05,360 --> 00:09:06,839 Speaker 3: I said, we want I don't know what else we 204 00:09:06,880 --> 00:09:09,080 Speaker 3: can do. Try to help you out the best way 205 00:09:09,120 --> 00:09:12,480 Speaker 3: we possibly can. But it's important to have a plan. 206 00:09:12,559 --> 00:09:14,120 Speaker 3: That's the thing I like when we spoke on the phone. 207 00:09:14,200 --> 00:09:15,320 Speaker 3: You have a plan in place. 208 00:09:15,400 --> 00:09:15,640 Speaker 4: Right. 209 00:09:15,840 --> 00:09:18,360 Speaker 6: Then, another quick piece I will advise people to really 210 00:09:18,360 --> 00:09:22,360 Speaker 6: focus on, too, is play small ball for a while. 211 00:09:22,360 --> 00:09:24,560 Speaker 6: Don't get so caught up on perceptional what people think. 212 00:09:24,600 --> 00:09:26,800 Speaker 6: So like, for example, if you were to say, Derek, well, 213 00:09:26,840 --> 00:09:28,640 Speaker 6: how would you scale your brand if you had no money? 214 00:09:28,720 --> 00:09:29,520 Speaker 6: Let me give you that right? 215 00:09:29,600 --> 00:09:30,240 Speaker 4: So all right? 216 00:09:30,240 --> 00:09:31,920 Speaker 6: For example, if I had no money, I had the 217 00:09:31,960 --> 00:09:34,080 Speaker 6: same food, what I would do is I would do 218 00:09:34,120 --> 00:09:36,080 Speaker 6: a pop up and I would do collapse. 219 00:09:36,559 --> 00:09:38,280 Speaker 4: You see what I'm saying. Like say, for example, you 220 00:09:38,360 --> 00:09:39,240 Speaker 4: guys have a podcast. 221 00:09:39,320 --> 00:09:41,520 Speaker 6: I'm sure you gotta eat eventually, and I would say, well, 222 00:09:41,600 --> 00:09:42,680 Speaker 6: let me pop up at the podcast. 223 00:09:42,760 --> 00:09:44,560 Speaker 4: Bring some attention to my brain and I'll make you 224 00:09:44,559 --> 00:09:45,480 Speaker 4: guys chicken and waffles. 225 00:09:45,559 --> 00:09:48,640 Speaker 6: Right, pop ups create collapse because now your attention to 226 00:09:48,640 --> 00:09:50,680 Speaker 6: who you are, So the things that you can focus 227 00:09:50,720 --> 00:09:52,400 Speaker 6: on what you're free, which is your content that you 228 00:09:52,440 --> 00:09:54,079 Speaker 6: can produce and put out right. 229 00:09:54,360 --> 00:09:55,520 Speaker 4: The image of your brand. 230 00:09:55,280 --> 00:09:57,680 Speaker 6: And the projections and the messages that you convey, and 231 00:09:57,720 --> 00:09:59,800 Speaker 6: then the relationships that you can create based off of 232 00:09:59,840 --> 00:10:02,440 Speaker 6: the that you created, which can allow you to a 233 00:10:02,520 --> 00:10:03,560 Speaker 6: further part of your brand. 234 00:10:03,559 --> 00:10:04,600 Speaker 4: That's the reason why I'm here. 235 00:10:04,920 --> 00:10:08,160 Speaker 6: So now those collapse create situations where now you can 236 00:10:08,200 --> 00:10:10,400 Speaker 6: generate enough money to maybe not get a restaurant, a 237 00:10:10,440 --> 00:10:13,000 Speaker 6: brick and mortar, but maybe a food truck, maybe a car, 238 00:10:13,760 --> 00:10:15,160 Speaker 6: and then the car generates flow. 239 00:10:15,400 --> 00:10:17,520 Speaker 4: You have to understand that flow is data. 240 00:10:18,040 --> 00:10:20,200 Speaker 6: So all the customers who come into my restaurant, I 241 00:10:20,240 --> 00:10:22,160 Speaker 6: make sure that they're aware that I have a separate club. 242 00:10:22,360 --> 00:10:24,520 Speaker 6: I make sure that they connect with me through social media. 243 00:10:24,679 --> 00:10:26,200 Speaker 6: I make sure I got your phone number and I 244 00:10:26,240 --> 00:10:27,280 Speaker 6: make sure I got your email. 245 00:10:27,800 --> 00:10:29,599 Speaker 4: So now I'm texting you pictures of the chicken and 246 00:10:29,600 --> 00:10:31,679 Speaker 4: waffle while you at work all day. You know what 247 00:10:31,720 --> 00:10:33,680 Speaker 4: I'm saying, And I'm creating that flow. 248 00:10:33,679 --> 00:10:36,199 Speaker 6: There's another concept that we execute from time to time 249 00:10:36,400 --> 00:10:38,280 Speaker 6: called a brunch and go, a brunch pop up of 250 00:10:38,360 --> 00:10:41,360 Speaker 6: which I can show pictures of my meals right and 251 00:10:41,400 --> 00:10:43,080 Speaker 6: I can send them out a mass text them. 252 00:10:43,280 --> 00:10:45,240 Speaker 4: You guys can order them through the cash app, and 253 00:10:45,240 --> 00:10:46,560 Speaker 4: then you can come pick them up from my house. 254 00:10:47,000 --> 00:10:49,520 Speaker 6: That's a very effective, very efficient, very clean way in 255 00:10:49,600 --> 00:10:52,040 Speaker 6: which you don't have any weights, you don't have any overhead, 256 00:10:52,080 --> 00:10:53,000 Speaker 6: you don't have any labor. 257 00:10:53,200 --> 00:10:54,760 Speaker 4: It's easy to scale a brand that way. 258 00:10:55,360 --> 00:10:57,200 Speaker 8: And that's like one of the things that again that 259 00:10:57,760 --> 00:10:59,680 Speaker 8: we're starting to see the restaurant industry grow to is 260 00:10:59,679 --> 00:11:02,000 Speaker 8: like these ghost restaurants, so they stay at home restaurants, 261 00:11:02,040 --> 00:11:04,800 Speaker 8: but people are making them based on their orders, you 262 00:11:04,880 --> 00:11:07,320 Speaker 8: know what I mean. And Chick fil A actually just 263 00:11:07,760 --> 00:11:10,600 Speaker 8: created two fulfillment centers where it's just delivery, so you 264 00:11:10,760 --> 00:11:12,480 Speaker 8: order and they just ship it to you again and 265 00:11:12,559 --> 00:11:15,080 Speaker 8: saves money on food costs because we're only making it 266 00:11:15,080 --> 00:11:16,000 Speaker 8: when somebody orders it. 267 00:11:16,080 --> 00:11:19,400 Speaker 7: Yeah, and the data, like you said, that's important. 268 00:11:19,960 --> 00:11:24,120 Speaker 3: The data you said, data is you said something. 269 00:11:24,440 --> 00:11:26,839 Speaker 4: Data is information, you said. 270 00:11:27,559 --> 00:11:30,480 Speaker 6: So I'll say it to say this, be interested in 271 00:11:30,520 --> 00:11:32,520 Speaker 6: the people who are interested in you, so like casing 272 00:11:32,559 --> 00:11:32,800 Speaker 6: for them. 273 00:11:33,480 --> 00:11:35,679 Speaker 4: You and your wife come into the restaurant, right, it's 274 00:11:35,679 --> 00:11:36,640 Speaker 4: full of you guys. 275 00:11:36,360 --> 00:11:38,320 Speaker 6: So I've already brought you in so it's easier for 276 00:11:38,360 --> 00:11:41,360 Speaker 6: me to sell laterally, which means that now I could 277 00:11:41,400 --> 00:11:44,000 Speaker 6: feel like data from you and say, look, I know you're. 278 00:11:43,880 --> 00:11:46,000 Speaker 4: Interested in the brunch. How would you feel about a sell, 279 00:11:46,200 --> 00:11:47,880 Speaker 4: how would you feel about a wedding? How would you 280 00:11:47,920 --> 00:11:48,800 Speaker 4: feel about an event? 281 00:11:49,040 --> 00:11:51,800 Speaker 6: And then grow your business latterly with the people who 282 00:11:51,800 --> 00:11:54,520 Speaker 6: are coming in. I learned that my first store, and 283 00:11:54,600 --> 00:11:57,040 Speaker 6: just being ron being real that, you know, I thought 284 00:11:57,040 --> 00:11:58,800 Speaker 6: I had all these great products and I thought that 285 00:11:58,840 --> 00:12:02,160 Speaker 6: people needed them, so I would go outside to the 286 00:12:02,160 --> 00:12:04,440 Speaker 6: people who I felt needed them, and they weren't interested 287 00:12:04,440 --> 00:12:06,360 Speaker 6: in them. But you guys are sitting here right now 288 00:12:06,400 --> 00:12:08,520 Speaker 6: and you want them, and it's easier for me to 289 00:12:08,559 --> 00:12:08,960 Speaker 6: be able to. 290 00:12:08,920 --> 00:12:09,480 Speaker 4: Grow my brain. 291 00:12:09,880 --> 00:12:12,400 Speaker 6: Also, in terms of wealth accumulation, it's always easy to 292 00:12:12,440 --> 00:12:14,199 Speaker 6: grow loud only so that you can accumulate. 293 00:12:14,240 --> 00:12:15,600 Speaker 4: Well, what do I mean by that? 294 00:12:15,679 --> 00:12:18,000 Speaker 6: Meaning like, as opposed to me getting seven stores, I 295 00:12:18,000 --> 00:12:20,720 Speaker 6: can find seven streams in one store. So now you 296 00:12:20,760 --> 00:12:23,000 Speaker 6: got to realize that I can, I can coach, I 297 00:12:23,040 --> 00:12:26,760 Speaker 6: can consult, I can speak. I got the restaurant, I 298 00:12:26,800 --> 00:12:29,360 Speaker 6: got the food truck, I got events, I got the 299 00:12:29,400 --> 00:12:32,000 Speaker 6: brunch and go. That's seven streams of income. The average 300 00:12:32,040 --> 00:12:34,959 Speaker 6: manionaire got six to seven streams of income. I don't 301 00:12:35,000 --> 00:12:37,120 Speaker 6: need anything else for me to get wealthy. I just 302 00:12:37,160 --> 00:12:40,760 Speaker 6: need to perfect the things that I'm doing, all right, So. 303 00:12:40,760 --> 00:12:44,240 Speaker 3: Yeah, so all right, so the next topic we're want 304 00:12:44,240 --> 00:12:47,520 Speaker 3: to go to is scaling your business and taking your 305 00:12:47,520 --> 00:12:49,480 Speaker 3: business to the next level. All right, So now you 306 00:12:49,559 --> 00:12:54,200 Speaker 3: have the backstory, you have the current story, or we're 307 00:12:54,200 --> 00:12:56,720 Speaker 3: gonna take it to the next level. Before I even start, 308 00:12:56,920 --> 00:12:58,920 Speaker 3: we were kind of being whether we're going to do 309 00:12:59,080 --> 00:13:01,959 Speaker 3: the last segment on some other stuff that's in the 310 00:13:02,040 --> 00:13:06,120 Speaker 3: news right now. It's entertaining, but this is more important, Right, 311 00:13:07,400 --> 00:13:08,880 Speaker 3: We're gonna we're gonna get back to that next week. 312 00:13:08,920 --> 00:13:11,040 Speaker 3: We're gonna give you some more entertaining stories next week. 313 00:13:11,080 --> 00:13:14,560 Speaker 3: But this is something that you can actually utilize in 314 00:13:14,600 --> 00:13:16,760 Speaker 3: your day to day life and be successful and make 315 00:13:16,840 --> 00:13:18,640 Speaker 3: some money. So we thought that this would be more 316 00:13:18,640 --> 00:13:20,600 Speaker 3: important to cover for the last segment. So now we're 317 00:13:20,600 --> 00:13:23,559 Speaker 3: going to go into how to scale your business, right, 318 00:13:23,600 --> 00:13:25,559 Speaker 3: because it's one thing to have a business. It's another 319 00:13:25,559 --> 00:13:27,800 Speaker 3: thing to have a successful business. It's another thing to 320 00:13:27,800 --> 00:13:31,320 Speaker 3: have a successful business that can run without you and 321 00:13:31,559 --> 00:13:34,400 Speaker 3: can grow into multiple locations and you can actually make 322 00:13:34,440 --> 00:13:36,880 Speaker 3: some money from because we know that most entrepreneurs aren't 323 00:13:36,920 --> 00:13:42,920 Speaker 3: really making money. They're struggling, right, So scalability, what's your 324 00:13:43,160 --> 00:13:46,800 Speaker 3: ideas on scalability. 325 00:13:45,360 --> 00:13:47,480 Speaker 6: All right, So for me, it always starts with the 326 00:13:47,600 --> 00:13:49,360 Speaker 6: end in mind, you know what I mean. So the 327 00:13:49,400 --> 00:13:50,920 Speaker 6: only way that you can scale is no where you're 328 00:13:50,920 --> 00:13:53,839 Speaker 6: trying to go. Always related to like if we get 329 00:13:53,880 --> 00:13:56,400 Speaker 6: out of here right now, we're all going somewhere, whether 330 00:13:56,440 --> 00:13:58,800 Speaker 6: it's a real light, whether deer run across the road, 331 00:13:58,800 --> 00:14:01,960 Speaker 6: whether it's stop shine, you continue to go. A lot 332 00:14:02,000 --> 00:14:04,480 Speaker 6: of entrepreneurs are just starting, so it's like you start 333 00:14:04,480 --> 00:14:05,839 Speaker 6: the ignition up to the car and. 334 00:14:05,840 --> 00:14:06,720 Speaker 4: Like now you're waiting. 335 00:14:07,120 --> 00:14:08,960 Speaker 6: No one's going to give you direction because we don't 336 00:14:09,000 --> 00:14:11,880 Speaker 6: have any mentors. Speaking from an African alnment perspectives, I 337 00:14:12,000 --> 00:14:15,040 Speaker 6: say so in terms of the scalability of the brand, 338 00:14:15,040 --> 00:14:17,120 Speaker 6: you have to have a vision as to how you 339 00:14:17,200 --> 00:14:20,240 Speaker 6: see opportunity in your industry for you to be able 340 00:14:20,240 --> 00:14:21,400 Speaker 6: to grow in perpetuity. 341 00:14:21,880 --> 00:14:23,960 Speaker 4: So it always starts for me with my grandkids. 342 00:14:23,960 --> 00:14:25,640 Speaker 6: So like we say, I don't hustle for my first name, 343 00:14:25,680 --> 00:14:28,600 Speaker 6: my hustle for my last right, So like why get 344 00:14:28,600 --> 00:14:31,880 Speaker 6: the trucks because the stores already told you the store model, right, 345 00:14:32,080 --> 00:14:36,000 Speaker 6: So the trucks are for my grandkids. So when it 346 00:14:36,040 --> 00:14:37,600 Speaker 6: comes to scaling your brand, you have to you have 347 00:14:37,640 --> 00:14:39,360 Speaker 6: to be focused on a handful of things. You have 348 00:14:39,400 --> 00:14:41,800 Speaker 6: to have low overhead. You know what I'm saying. You 349 00:14:41,840 --> 00:14:43,800 Speaker 6: have to know how to grow to your brand laterally 350 00:14:44,280 --> 00:14:46,880 Speaker 6: in a way in which that you can generate multiple 351 00:14:46,920 --> 00:14:50,080 Speaker 6: streams without no more cars. So like, okay, I did 352 00:14:50,080 --> 00:14:51,960 Speaker 6: the supper club, so let's talk about the supper club. 353 00:14:52,080 --> 00:14:53,200 Speaker 6: Or if you look at the supper. 354 00:14:52,920 --> 00:14:53,720 Speaker 4: Club, may you right? 355 00:14:54,040 --> 00:14:56,600 Speaker 6: I got Lamb Shops broccoli and asparagus, right, but it's 356 00:14:56,600 --> 00:14:59,600 Speaker 6: the same Lamb Shops that's where eggs and potatoes. 357 00:14:59,680 --> 00:15:03,120 Speaker 4: At the runch. So I'm not selling anything else. If 358 00:15:03,160 --> 00:15:05,560 Speaker 4: you don't buy that brunch, I'm gonna dim the lights down. 359 00:15:05,560 --> 00:15:06,320 Speaker 4: You're gonna buy to night. 360 00:15:09,320 --> 00:15:11,760 Speaker 6: Yeah, you know what I'm saying. It's like we have 361 00:15:11,880 --> 00:15:14,120 Speaker 6: to understand what it's gonna take. So I think low 362 00:15:14,160 --> 00:15:18,200 Speaker 6: overhead is key. I think bringing in partnerships, Creating partnerships 363 00:15:18,240 --> 00:15:21,680 Speaker 6: is definitely key for black businesses. If you don't create partnerships, 364 00:15:21,680 --> 00:15:24,040 Speaker 6: the days of being self employed and sitting in your 365 00:15:24,080 --> 00:15:25,880 Speaker 6: house doing someone's taxes and think you're gonna be on 366 00:15:25,880 --> 00:15:26,560 Speaker 6: a fortune five. 367 00:15:26,440 --> 00:15:27,040 Speaker 4: Hundred, it's over with. 368 00:15:27,240 --> 00:15:31,560 Speaker 6: Yeah, that's yourself partnership collaboration. A lot of times in. 369 00:15:31,560 --> 00:15:34,920 Speaker 8: Our community we are so hesitant to work with each 370 00:15:34,960 --> 00:15:36,640 Speaker 8: other because it's like I want to make it out. 371 00:15:36,680 --> 00:15:38,520 Speaker 8: I want to make it out, not knowing that if 372 00:15:38,560 --> 00:15:40,760 Speaker 8: we look across like that person trying to make it too. 373 00:15:41,160 --> 00:15:42,920 Speaker 6: Yeah, like I told you, Like with the Supper Club, 374 00:15:42,960 --> 00:15:45,760 Speaker 6: it's Randy Problay, who's a partner of mine, and Kevin Vaughan. 375 00:15:46,080 --> 00:15:49,280 Speaker 4: These gentlemen come on and endoor the stresses of starting 376 00:15:49,320 --> 00:15:49,880 Speaker 4: up something new. 377 00:15:49,920 --> 00:15:53,080 Speaker 6: But I've gotten better and better at you so constantly 378 00:15:53,200 --> 00:15:55,640 Speaker 6: challenging myself. Like when I built out the first restaurant 379 00:15:55,640 --> 00:15:57,440 Speaker 6: ever six months, the second one was four months. I 380 00:15:57,520 --> 00:15:59,800 Speaker 6: built out the Supper Club in forty days. I'm talking 381 00:15:59,800 --> 00:16:01,960 Speaker 6: about we had no MENIU, we had nothing. We just 382 00:16:01,960 --> 00:16:03,280 Speaker 6: had a general feeling them. 383 00:16:04,520 --> 00:16:06,760 Speaker 2: This episode is brought to you by P and C Bank. 384 00:16:07,160 --> 00:16:09,920 Speaker 2: A lot of people think podcasts about work are boring, 385 00:16:10,120 --> 00:16:13,960 Speaker 2: and sure they definitely can be, but understanding of professionals 386 00:16:14,040 --> 00:16:17,320 Speaker 2: routine shows us how they achieve their success little by little, 387 00:16:17,680 --> 00:16:21,320 Speaker 2: day after day. It's like banking with P and C Bank. 388 00:16:21,800 --> 00:16:24,600 Speaker 2: It might seem boring to save plan and make calculated 389 00:16:24,640 --> 00:16:27,720 Speaker 2: decisions with your bank, but keeping your money. Boring is 390 00:16:27,760 --> 00:16:31,080 Speaker 2: what helps you live or more happily fulfilled life. P 391 00:16:31,200 --> 00:16:36,040 Speaker 2: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 392 00:16:36,080 --> 00:16:38,720 Speaker 2: Boring since eighteen sixty five is a service mark of 393 00:16:38,760 --> 00:16:42,000 Speaker 2: the PNC Financial Service Group, Inc. P and C Bank 394 00:16:42,400 --> 00:16:45,160 Speaker 2: National Association Member FDIC. 395 00:16:47,720 --> 00:16:48,400 Speaker 4: Ernest What's up? 396 00:16:48,480 --> 00:16:50,960 Speaker 2: You ever walk into a small business and everything just 397 00:16:51,120 --> 00:16:54,280 Speaker 2: works like the checkout is fast, the receipts are digital, 398 00:16:54,800 --> 00:16:57,800 Speaker 2: tipping is a breeze, and you're out the door before 399 00:16:57,800 --> 00:17:01,960 Speaker 2: the line even builds odds are they're using Square. We 400 00:17:02,120 --> 00:17:04,639 Speaker 2: love supporting businesses that run on Square because it just 401 00:17:04,680 --> 00:17:07,920 Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor 402 00:17:07,960 --> 00:17:10,240 Speaker 2: at a pop up market, or even one of our 403 00:17:10,280 --> 00:17:13,960 Speaker 2: merch partners. Square makes it easy for them to take payments, 404 00:17:14,160 --> 00:17:17,840 Speaker 2: manage inventory, and run their business with confidence, all from 405 00:17:17,960 --> 00:17:21,399 Speaker 2: one simple system. If you're a business owner or even 406 00:17:21,480 --> 00:17:25,000 Speaker 2: just thinking about launching something soon, Square is hands down 407 00:17:25,040 --> 00:17:28,080 Speaker 2: one of the best tools out there to help you start, run, 408 00:17:28,280 --> 00:17:31,600 Speaker 2: and grow. It's not just about payments, it's about giving 409 00:17:31,640 --> 00:17:34,320 Speaker 2: you time back so you can focus on what matters 410 00:17:34,359 --> 00:17:37,600 Speaker 2: most Ready to see how Square can transform your business 411 00:17:37,880 --> 00:17:42,520 Speaker 2: visit Square dot com backslash go backslash eyl to learn 412 00:17:42,560 --> 00:17:47,800 Speaker 2: more that Square dot com backslash, go backslash eyl, don't wait, 413 00:17:48,040 --> 00:17:50,879 Speaker 2: don't hesitate. Let's Square handle the back end so you 414 00:17:50,880 --> 00:17:52,880 Speaker 2: can keep pushing your vision forward. 415 00:17:54,760 --> 00:17:56,479 Speaker 4: Message that we want to deliver, and we build out 416 00:17:56,520 --> 00:17:56,720 Speaker 4: for that. 417 00:17:57,080 --> 00:17:58,760 Speaker 6: So in order for you to scale your brand's going 418 00:17:58,800 --> 00:18:02,000 Speaker 6: definitely take collaborations, especially if you be it's definitely gonna 419 00:18:02,040 --> 00:18:04,760 Speaker 6: take a minimum overhead, doing as much sweat equity as 420 00:18:04,760 --> 00:18:07,560 Speaker 6: you can to make sure that everything kind of remains 421 00:18:07,640 --> 00:18:11,359 Speaker 6: intact in terms of financing. But then also coming under 422 00:18:11,359 --> 00:18:14,040 Speaker 6: the fold is someone who's greedy in yourself. Like for me, 423 00:18:14,080 --> 00:18:16,920 Speaker 6: I'm in a rare space because it's no black five 424 00:18:16,960 --> 00:18:19,760 Speaker 6: star restaurants in Baltimore, so I kind of set the 425 00:18:19,840 --> 00:18:22,359 Speaker 6: standard for what is to be. But also I have 426 00:18:22,440 --> 00:18:24,800 Speaker 6: to navigate through a lot of valleys. 427 00:18:24,359 --> 00:18:25,200 Speaker 4: And hills first. 428 00:18:25,640 --> 00:18:28,160 Speaker 6: So like always equated to like cowboys and Indians, where 429 00:18:28,160 --> 00:18:30,159 Speaker 6: like you know, the cowboy will look out and all 430 00:18:30,160 --> 00:18:31,919 Speaker 6: the Indians will shoot them with the going arrows. 431 00:18:31,960 --> 00:18:33,000 Speaker 4: I gotta get shot first. 432 00:18:33,520 --> 00:18:36,080 Speaker 6: But I'm willing to do that if it provides a 433 00:18:36,200 --> 00:18:38,440 Speaker 6: gateway or a path for you So it's more specifically 434 00:18:38,440 --> 00:18:40,679 Speaker 6: when it comes to scaling businesses, I think that you 435 00:18:40,720 --> 00:18:42,600 Speaker 6: have to have a plan in a way in which 436 00:18:42,640 --> 00:18:45,000 Speaker 6: you see yourself in that business years from now. So 437 00:18:45,160 --> 00:18:48,679 Speaker 6: always think about your grandkids and then reverse engineering. So like, 438 00:18:48,680 --> 00:18:50,520 Speaker 6: that's what I do when I solve problems in my business. 439 00:18:50,520 --> 00:18:52,480 Speaker 6: I don't focus on the shit that's good, Like, oh, 440 00:18:52,600 --> 00:18:54,879 Speaker 6: the food is nice, and you know that the core 441 00:18:55,000 --> 00:18:57,000 Speaker 6: is nice. But what about the fact that every week 442 00:18:57,000 --> 00:18:58,560 Speaker 6: when they say they come here, they feel like the 443 00:18:58,600 --> 00:19:01,480 Speaker 6: lines are too long, or you know, maybe they all 444 00:19:01,480 --> 00:19:04,240 Speaker 6: want hot seal with the pancake instead of just you know, 445 00:19:04,359 --> 00:19:06,200 Speaker 6: room tip much your serf. So I think you got 446 00:19:06,240 --> 00:19:07,240 Speaker 6: a reverse engineer. 447 00:19:07,400 --> 00:19:09,080 Speaker 4: So it all goes into how you say it. So 448 00:19:09,119 --> 00:19:10,560 Speaker 4: in terms of my business. 449 00:19:10,160 --> 00:19:12,400 Speaker 6: Model, we all know I like the real estate peace. 450 00:19:12,600 --> 00:19:15,719 Speaker 6: So it's a mixed use property. It's commercial downsta talk 451 00:19:15,760 --> 00:19:17,439 Speaker 6: about that. I don't let me talk about that, Okay, 452 00:19:17,520 --> 00:19:19,800 Speaker 6: So it's real something with my piece, you know what 453 00:19:19,840 --> 00:19:22,200 Speaker 6: I'm saying. So I have a mixed use property right, 454 00:19:22,240 --> 00:19:24,320 Speaker 6: which means that it's commercial slash residential. 455 00:19:24,560 --> 00:19:25,680 Speaker 4: There are tennis upstairs. 456 00:19:25,720 --> 00:19:28,080 Speaker 6: The tennis pay the run upstairs, and now I have 457 00:19:28,160 --> 00:19:30,240 Speaker 6: to deal with the rest of it downstairs, which leaves 458 00:19:30,280 --> 00:19:32,639 Speaker 6: me with a minimum to no overhead because now you 459 00:19:32,720 --> 00:19:34,920 Speaker 6: have people who've leveraged the cost. So I speak to 460 00:19:35,080 --> 00:19:37,679 Speaker 6: entrepreneurs who have a brick and mortar. Find other ways 461 00:19:37,720 --> 00:19:40,520 Speaker 6: to use what you already have outside instead of going 462 00:19:40,520 --> 00:19:42,840 Speaker 6: outside of the scope of what you're doing. So like say, 463 00:19:43,200 --> 00:19:45,200 Speaker 6: if you have a beauty salon and then you can 464 00:19:45,400 --> 00:19:47,440 Speaker 6: allow someone to double it and use the space as 465 00:19:47,440 --> 00:19:49,920 Speaker 6: a barber shop. Stop getting so caught up in the 466 00:19:49,960 --> 00:19:51,879 Speaker 6: think and really thin things. I call it we major 467 00:19:51,920 --> 00:19:54,639 Speaker 6: and minor things. So Black people, we tend to major 468 00:19:54,680 --> 00:19:57,480 Speaker 6: and minor things, and we make things that are really important, 469 00:19:57,680 --> 00:20:00,199 Speaker 6: we sit them behind the minor thing, Like what are 470 00:20:00,200 --> 00:20:03,159 Speaker 6: people gonna think of me versus creating wealth? You know 471 00:20:03,200 --> 00:20:05,479 Speaker 6: what I'm saying, How am I gonna be perceived if 472 00:20:05,520 --> 00:20:07,240 Speaker 6: I rent my space? It's gonna be perceived like I 473 00:20:07,240 --> 00:20:10,400 Speaker 6: don't got money. This is doing it versus their additional income. 474 00:20:11,080 --> 00:20:11,640 Speaker 4: You know what I mean? 475 00:20:12,240 --> 00:20:15,240 Speaker 6: Maybe I might not want to just stuff the lamb 476 00:20:15,280 --> 00:20:16,879 Speaker 6: chops with lobster this week to save it. 477 00:20:16,920 --> 00:20:18,840 Speaker 4: Out, you know what I'm saying. So those things are 478 00:20:18,880 --> 00:20:19,639 Speaker 4: extremely important. 479 00:20:19,640 --> 00:20:22,720 Speaker 6: How we look is extremely like it's a very big 480 00:20:22,760 --> 00:20:24,760 Speaker 6: thing to us, Whereas for me it was like, yo, 481 00:20:25,119 --> 00:20:26,960 Speaker 6: when I first started my brand, like I told you, 482 00:20:26,960 --> 00:20:28,520 Speaker 6: I came into the game with one hundred grand, right. 483 00:20:29,119 --> 00:20:31,600 Speaker 6: I could have gotten caught up an ego and been like, well, 484 00:20:31,640 --> 00:20:33,560 Speaker 6: I'm not gonna clear this plate or I'm not gonna 485 00:20:33,560 --> 00:20:35,760 Speaker 6: watch these dishes because this is not what count. But 486 00:20:35,840 --> 00:20:39,800 Speaker 6: I think the division always allows you to surmount. So 487 00:20:40,000 --> 00:20:42,560 Speaker 6: even when you busting tables, you're thinking about I'm going 488 00:20:42,600 --> 00:20:45,080 Speaker 6: eight locations in ten years, so what does it matter, 489 00:20:45,480 --> 00:20:47,480 Speaker 6: or you're thinking about your last name, think about the 490 00:20:47,560 --> 00:20:51,400 Speaker 6: long term, keep the overhead head low, focus on collaborations, 491 00:20:51,440 --> 00:20:53,159 Speaker 6: and get other people who have morenage in. 492 00:20:53,640 --> 00:20:55,600 Speaker 3: Now that's meant well, just one minute before you go 493 00:20:55,720 --> 00:20:57,600 Speaker 3: choice because what you said was very important. I don't 494 00:20:57,600 --> 00:21:00,000 Speaker 3: want to think over people's heads. So you're making money 495 00:21:00,240 --> 00:21:02,840 Speaker 3: from the tenants upstairs, and that's pretty much covering the 496 00:21:02,880 --> 00:21:04,840 Speaker 3: cost of the restaurant, so that saves you. 497 00:21:05,920 --> 00:21:08,639 Speaker 6: Yeah, the tendants up says cover about roughly sixty percent 498 00:21:08,680 --> 00:21:09,080 Speaker 6: of the note. 499 00:21:09,359 --> 00:21:13,040 Speaker 3: So that's important to understand because you have to find 500 00:21:13,240 --> 00:21:15,440 Speaker 3: creative ways to leverage. 501 00:21:15,640 --> 00:21:17,359 Speaker 4: And that's the scaling model in general. 502 00:21:17,400 --> 00:21:19,000 Speaker 6: So when people come to men and they say, well, dork, 503 00:21:19,040 --> 00:21:20,800 Speaker 6: I think you look great in the strip mode of shopping, 504 00:21:20,840 --> 00:21:23,160 Speaker 6: so it don't fit them out. So the only way 505 00:21:23,160 --> 00:21:25,640 Speaker 6: I could grow my brain is the mixed use properties, 506 00:21:25,680 --> 00:21:28,560 Speaker 6: that of townhouses or apartments in which I'm at the bottom. 507 00:21:28,760 --> 00:21:30,800 Speaker 6: That's what that looks like. So now now let's really 508 00:21:30,800 --> 00:21:32,800 Speaker 6: think about it and break it down. It's no longer 509 00:21:32,840 --> 00:21:35,760 Speaker 6: a restaurant play. It's a real estate play. Yeah. 510 00:21:36,119 --> 00:21:36,840 Speaker 4: That's so. 511 00:21:36,880 --> 00:21:39,639 Speaker 8: Some of the things that people want to know is like, 512 00:21:39,800 --> 00:21:41,600 Speaker 8: what are the qualities you need to be an owner? 513 00:21:42,560 --> 00:21:45,960 Speaker 8: So we did a little research and likabilities one being 514 00:21:46,000 --> 00:21:49,399 Speaker 8: able to multitask, being able to delegate, And one of 515 00:21:49,440 --> 00:21:52,439 Speaker 8: the most interesting things I read was being able to 516 00:21:52,560 --> 00:21:56,480 Speaker 8: thrive under stressful conditions. And I think that gets overlooked. 517 00:21:56,480 --> 00:21:58,520 Speaker 8: You want to talk about some of the setback stress, 518 00:21:59,359 --> 00:21:59,840 Speaker 8: the stress. 519 00:22:01,080 --> 00:22:03,640 Speaker 4: No, but it's never all good. It's never all good. 520 00:22:03,680 --> 00:22:05,280 Speaker 4: It's never all good for me. 521 00:22:06,720 --> 00:22:09,399 Speaker 6: Yeah, I mean, especially as a black person, because you know, 522 00:22:09,440 --> 00:22:10,600 Speaker 6: my restaurants all black. 523 00:22:10,720 --> 00:22:11,919 Speaker 4: You know, the staff is black. 524 00:22:12,720 --> 00:22:17,120 Speaker 6: We hire any and everyone's qualified, but I focus on black, 525 00:22:17,240 --> 00:22:18,199 Speaker 6: you know, because we need it. 526 00:22:18,760 --> 00:22:23,080 Speaker 4: So they the hardest to work with, you know, Yeah, 527 00:22:23,080 --> 00:22:23,919 Speaker 4: they the hardest to work with. 528 00:22:23,920 --> 00:22:27,000 Speaker 6: And the reason why is because we don't have models, 529 00:22:27,000 --> 00:22:28,720 Speaker 6: so like when you have, when you got models, you 530 00:22:28,720 --> 00:22:32,200 Speaker 6: could buy any things. I always speak. I generally, I mentored, 531 00:22:32,200 --> 00:22:35,639 Speaker 6: and I hire mostly young black men. They the hardest 532 00:22:35,680 --> 00:22:37,600 Speaker 6: to deal with because they don't buy in it anything 533 00:22:37,640 --> 00:22:41,080 Speaker 6: because they can't say, well, well, Derek, your dad is 534 00:22:41,119 --> 00:22:43,919 Speaker 6: a third generation restaurant al and we've seen you guys 535 00:22:43,960 --> 00:22:46,840 Speaker 6: come through the ranks because my dad worked for your dad, 536 00:22:47,040 --> 00:22:50,560 Speaker 6: and now I can believe in this, right, But we 537 00:22:50,680 --> 00:22:53,040 Speaker 6: tend to believe in Northtons because it's fifty five or 538 00:22:53,080 --> 00:22:56,000 Speaker 6: eighty locations and they got billions of dollars and they're 539 00:22:56,000 --> 00:22:57,800 Speaker 6: gonna give you all these wages and all this shit's 540 00:22:57,840 --> 00:22:59,280 Speaker 6: gonna be promised to you, so you tend. 541 00:22:59,080 --> 00:23:00,000 Speaker 4: To focus on today. 542 00:23:00,040 --> 00:23:04,760 Speaker 6: It's very difficult as a as a black entrepreneur because 543 00:23:04,800 --> 00:23:05,359 Speaker 6: we get the. 544 00:23:05,240 --> 00:23:06,760 Speaker 4: Most resistance from our people. 545 00:23:06,880 --> 00:23:08,879 Speaker 6: So I'll explain to you how what I mean when 546 00:23:08,920 --> 00:23:11,480 Speaker 6: I say that, let's talk about consumerism. So that's something 547 00:23:11,520 --> 00:23:14,760 Speaker 6: that's big to me, right versus support, Well, I support 548 00:23:14,800 --> 00:23:15,520 Speaker 6: black business. 549 00:23:15,960 --> 00:23:18,439 Speaker 4: Well support is more of a philanthropic thing. So if 550 00:23:18,440 --> 00:23:20,120 Speaker 4: you see that I'm doing what I'm doing. 551 00:23:20,000 --> 00:23:21,760 Speaker 6: Or you decide to cash at me or you or 552 00:23:21,760 --> 00:23:23,520 Speaker 6: you know someone that might be in my industry who 553 00:23:23,520 --> 00:23:26,719 Speaker 6: can help provide an additional service or more mentorship, then 554 00:23:26,760 --> 00:23:29,240 Speaker 6: that's support. But if you come to me and you 555 00:23:29,280 --> 00:23:31,600 Speaker 6: pay for a chicken and waffle because it's great because 556 00:23:31,640 --> 00:23:34,919 Speaker 6: you like it, then that's consumption. And we really have 557 00:23:34,960 --> 00:23:38,680 Speaker 6: to educate the consumers on what consumption really means. Support 558 00:23:38,720 --> 00:23:41,240 Speaker 6: doesn't mean that because you came to my restaurant and 559 00:23:41,240 --> 00:23:43,840 Speaker 6: you spent some money, you supported me. No, because I 560 00:23:43,880 --> 00:23:46,399 Speaker 6: didn't have to drag you up and support mercedes. You 561 00:23:46,400 --> 00:23:48,920 Speaker 6: got a Mercedes outside. Now you ain't have to say, 562 00:23:48,960 --> 00:23:51,080 Speaker 6: oh you lucky y'all came in and supported y'all. 563 00:23:51,080 --> 00:23:54,800 Speaker 4: You know you don't, right, Yeah, but with us, it's 564 00:23:54,840 --> 00:23:58,040 Speaker 4: a certain level of life. You owe me, Yeah, you 565 00:23:58,119 --> 00:23:58,399 Speaker 4: owe me. 566 00:23:58,680 --> 00:24:00,600 Speaker 6: You know, entitlement, entitleed, it comes with it s So 567 00:24:00,720 --> 00:24:02,640 Speaker 6: with that entitle we have to understand what that looks 568 00:24:02,680 --> 00:24:04,320 Speaker 6: like to you. Because, okay, this is another way in 569 00:24:04,359 --> 00:24:07,920 Speaker 6: which you can scale black businesses a robust top line. 570 00:24:08,240 --> 00:24:10,360 Speaker 6: You gotta make sure that you funnel any and every 571 00:24:10,400 --> 00:24:12,440 Speaker 6: doubt or not. Just you come by the checking the 572 00:24:12,520 --> 00:24:15,120 Speaker 6: while keep doing your thing. Bro, Hey appreciate you since 573 00:24:15,200 --> 00:24:18,840 Speaker 6: y'all have a governa really piler. That shit on your 574 00:24:18,880 --> 00:24:23,520 Speaker 6: mother's birthday, valentized day, your anniversary, add to your kids 575 00:24:23,520 --> 00:24:26,040 Speaker 6: soccer game. Dump it on because it will allow us 576 00:24:26,040 --> 00:24:28,120 Speaker 6: to make a certain amount of money and then will 577 00:24:28,160 --> 00:24:33,080 Speaker 6: overcome obstacles, will surmount mistakes, and we can scale because 578 00:24:33,119 --> 00:24:35,600 Speaker 6: I mean, if really all go down the sales for real, 579 00:24:35,680 --> 00:24:37,879 Speaker 6: for real, I can scale. I can have a medio 580 00:24:37,960 --> 00:24:39,919 Speaker 6: a business. But if I'm generating a lot of sales, 581 00:24:40,119 --> 00:24:42,800 Speaker 6: they're not gonna scale. McDonald's. They don't have the best 582 00:24:42,800 --> 00:24:44,760 Speaker 6: burger you ever had, but they got a system. They 583 00:24:44,760 --> 00:24:49,280 Speaker 6: got to consistent flow and scalability looks likely, you know 584 00:24:49,320 --> 00:24:51,119 Speaker 6: what I mean, Versus your uncle. He make a great burger, 585 00:24:51,160 --> 00:24:53,879 Speaker 6: but you go once in a while. You gotta keep going. 586 00:24:54,160 --> 00:24:56,240 Speaker 6: You gotta keep going and going and going and going 587 00:24:56,240 --> 00:24:58,399 Speaker 6: and going. And you gotta also understand that these businesses 588 00:24:58,440 --> 00:25:00,800 Speaker 6: are in a different place than most businesses, so you're 589 00:25:00,800 --> 00:25:04,840 Speaker 6: gonna have to endure failures as a customer. Like, for example, 590 00:25:04,840 --> 00:25:06,800 Speaker 6: if I'm working on the iPhone and it ain't working out, 591 00:25:06,800 --> 00:25:08,640 Speaker 6: I can take that shit back to a research lab 592 00:25:08,680 --> 00:25:10,879 Speaker 6: and figure it out. Versus if I say, look, I'm 593 00:25:10,880 --> 00:25:13,880 Speaker 6: gonna try this new syroup this weekend. It directly goes 594 00:25:13,880 --> 00:25:15,800 Speaker 6: on your plate and it has a direct effect on 595 00:25:15,840 --> 00:25:18,040 Speaker 6: you as a customer, which can come directly back to me. 596 00:25:18,880 --> 00:25:22,600 Speaker 6: So those things are robustop line are robust top line 597 00:25:22,800 --> 00:25:23,639 Speaker 6: and patience, you know. 598 00:25:24,080 --> 00:25:28,320 Speaker 3: Yeah, anything else ty that you want to but a 599 00:25:28,400 --> 00:25:30,840 Speaker 3: lot the last thing before we before we wrap it up, 600 00:25:31,040 --> 00:25:33,439 Speaker 3: is that I want to talk about. So you have 601 00:25:33,480 --> 00:25:36,160 Speaker 3: a unique story and you have a unique look too, right, yeah, 602 00:25:36,680 --> 00:25:38,359 Speaker 3: all right. So you're in the Inner Harbor. 603 00:25:38,400 --> 00:25:40,720 Speaker 4: Are you not in the harbor? Or outside? You on 604 00:25:40,760 --> 00:25:42,480 Speaker 4: the other side of the harb. So it's two pieces. 605 00:25:42,520 --> 00:25:44,280 Speaker 6: It's the tourist side of the harbor and then this 606 00:25:44,359 --> 00:25:46,600 Speaker 6: is the more exclusive side of the Harbor that's based 607 00:25:46,600 --> 00:25:48,320 Speaker 6: on residential So I'm right across the street from the 608 00:25:48,359 --> 00:25:48,879 Speaker 6: Risk Cold. 609 00:25:48,840 --> 00:25:50,560 Speaker 4: Okay, all right, So if anybody's not familiar, I said, 610 00:25:50,560 --> 00:25:51,440 Speaker 4: I used to live in Baltimore. 611 00:25:51,480 --> 00:25:55,440 Speaker 3: But if if anybody's never been to Baltimore, Baltimore is 612 00:25:55,480 --> 00:25:59,680 Speaker 3: an interesting city, like most cities, you know, still say 613 00:25:59,800 --> 00:26:04,320 Speaker 3: g yeah, exactly. So the Inner Harbor is a wealthy neighborhood. 614 00:26:04,320 --> 00:26:08,600 Speaker 3: It's right on the water, very affluent businesses. You have 615 00:26:08,640 --> 00:26:11,479 Speaker 3: the risk calls and stuff like that. So you're a 616 00:26:11,480 --> 00:26:13,720 Speaker 3: black Are you the only black honed restaurant in Harbor 617 00:26:13,760 --> 00:26:16,000 Speaker 3: in that area? The only black home restaurant in that 618 00:26:16,119 --> 00:26:17,920 Speaker 3: in that area? And I'm assuming a lot of your 619 00:26:17,920 --> 00:26:20,880 Speaker 3: customers aren't black, right yeah? Yeah, kind of a mixed 620 00:26:20,880 --> 00:26:24,320 Speaker 3: crowd probably, so you don't fit the traditional business model 621 00:26:24,359 --> 00:26:26,119 Speaker 3: that somebody might look. Right, So they look at you, 622 00:26:26,200 --> 00:26:29,800 Speaker 3: they say, Okay, how how have you been able to 623 00:26:29,840 --> 00:26:32,239 Speaker 3: overcome that? Because a lot of times people, you know, 624 00:26:32,440 --> 00:26:34,480 Speaker 3: they don't want to compromise who they are as a person, 625 00:26:34,960 --> 00:26:37,600 Speaker 3: but they struggle with that, especially us, right, like the 626 00:26:38,000 --> 00:26:41,399 Speaker 3: struggle with do I cut my braids off? Do I 627 00:26:40,640 --> 00:26:44,280 Speaker 3: have a tattoo? Like my name is is different than 628 00:26:44,400 --> 00:26:46,560 Speaker 3: your name? So it's like, how how have you been 629 00:26:46,640 --> 00:26:48,919 Speaker 3: able to overcome that? And or has that been an 630 00:26:48,920 --> 00:26:49,719 Speaker 3: issue for you at all? 631 00:26:50,359 --> 00:26:50,560 Speaker 4: No? 632 00:26:50,560 --> 00:26:53,960 Speaker 6: No, it's definitely been an issue for me specifically, not 633 00:26:54,119 --> 00:26:56,879 Speaker 6: for them. I personally don't give you know what I mean, 634 00:26:57,000 --> 00:27:01,080 Speaker 6: just being honest, like soho, No, it's it's been an issue. 635 00:27:01,200 --> 00:27:03,280 Speaker 4: I think I've always remained treated myself. 636 00:27:04,200 --> 00:27:06,040 Speaker 6: My mother taught me at a young age to stay 637 00:27:06,080 --> 00:27:07,880 Speaker 6: grounded and who I am and my beliefs. 638 00:27:09,200 --> 00:27:10,840 Speaker 4: I knew what I was doing was different. 639 00:27:11,000 --> 00:27:12,800 Speaker 6: I knew when I did, Like, for example, like I 640 00:27:12,880 --> 00:27:14,200 Speaker 6: knew when I was doing a black business in the 641 00:27:14,240 --> 00:27:17,160 Speaker 6: white neighborhood that not only was our black man getting 642 00:27:17,200 --> 00:27:19,720 Speaker 6: out of prison and doing something that was new, but 643 00:27:19,800 --> 00:27:20,880 Speaker 6: the likelihood. 644 00:27:20,440 --> 00:27:22,840 Speaker 4: Of me surviving with slim to none. I'll explain something to. 645 00:27:22,800 --> 00:27:24,800 Speaker 6: You, because when you got a black business, y, I 646 00:27:24,840 --> 00:27:26,880 Speaker 6: got a black restaurant in the black neighborhood, right, I 647 00:27:26,880 --> 00:27:29,880 Speaker 6: immediately come out of the doors of my establishment. 648 00:27:29,320 --> 00:27:33,200 Speaker 4: In the community, embraced me. They're looking forward to me. 649 00:27:33,480 --> 00:27:35,639 Speaker 6: They're gonna stop and get me at lunch, then a 650 00:27:35,720 --> 00:27:37,080 Speaker 6: breakfast after they get off work. 651 00:27:37,240 --> 00:27:39,560 Speaker 4: When they see me cleaning up outside my store, they 652 00:27:39,560 --> 00:27:43,840 Speaker 4: salute me. It's a level of support there that's just obvious. 653 00:27:44,000 --> 00:27:44,639 Speaker 7: Right, it's built in. 654 00:27:44,840 --> 00:27:49,240 Speaker 4: Yeah, it's built in. But how many just not even 655 00:27:49,359 --> 00:27:50,760 Speaker 4: not even restaurants, how many. 656 00:27:50,640 --> 00:27:53,480 Speaker 6: Black businesses are in influent white neighborhoods that make it period, 657 00:27:54,240 --> 00:27:55,560 Speaker 6: you know what I'm saying. And then let alone we 658 00:27:55,600 --> 00:27:57,640 Speaker 6: open on the weekends, and then let alone, I don't 659 00:27:57,640 --> 00:28:00,520 Speaker 6: have any partners, you know, in terms of my anomics 660 00:28:00,600 --> 00:28:02,879 Speaker 6: and things like that. And then let alone, like we 661 00:28:02,880 --> 00:28:06,280 Speaker 6: don't have the cheapest costs. We show everything allaka you 662 00:28:06,280 --> 00:28:07,760 Speaker 6: know what I mean. We're not offering any. 663 00:28:07,600 --> 00:28:10,760 Speaker 4: Deals, you know. It just it just built off a quality. 664 00:28:10,960 --> 00:28:13,720 Speaker 6: So it was a strong belief system for me specifically 665 00:28:13,720 --> 00:28:16,119 Speaker 6: from the beginning that allowed me to stay the course. 666 00:28:16,760 --> 00:28:20,480 Speaker 3: We want to thank you for coming in and to 667 00:28:19,880 --> 00:28:23,760 Speaker 3: to to being so honest and opening up you know 668 00:28:23,760 --> 00:28:25,880 Speaker 3: your playbook, right, because you didn't have to do that, right. 669 00:28:25,960 --> 00:28:27,960 Speaker 3: And this is something, like I said, with this show, 670 00:28:28,000 --> 00:28:31,120 Speaker 3: we're taking a unique approach to it where we really 671 00:28:31,119 --> 00:28:34,680 Speaker 3: want to educate, you know. And I think that entrepreneurship 672 00:28:34,720 --> 00:28:37,640 Speaker 3: is something that's very important and even in college, right, 673 00:28:37,680 --> 00:28:40,000 Speaker 3: Like they don't teach you this certain stuff in business 674 00:28:40,040 --> 00:28:40,920 Speaker 3: school and stuff like that. 675 00:28:41,000 --> 00:28:43,360 Speaker 4: So to hear it from a real world perspective, is. 676 00:28:43,400 --> 00:28:46,120 Speaker 3: Somebody that you know, people can relate to, somebody from 677 00:28:46,160 --> 00:28:49,600 Speaker 3: the community, somebody from the neighborhood. Is uh, it's encouraging 678 00:28:49,680 --> 00:28:52,880 Speaker 3: and and it's also it's important. It's important and for those. 679 00:28:52,760 --> 00:28:54,840 Speaker 8: Of us who are in culinary school and then like 680 00:28:54,920 --> 00:28:57,960 Speaker 8: can't figure it out, like this is we built this. 681 00:28:58,000 --> 00:28:59,000 Speaker 7: We built this from the ground up. 682 00:28:59,080 --> 00:29:01,240 Speaker 8: Yeah, there was no formal school that you went to 683 00:29:01,800 --> 00:29:04,440 Speaker 8: and built this from the ground up, from based off experiences. Yeah, 684 00:29:05,320 --> 00:29:08,200 Speaker 8: and one avenue just resonating to another one, you know 685 00:29:08,200 --> 00:29:10,479 Speaker 8: what I mean. In one medium, you took some some 686 00:29:10,520 --> 00:29:12,320 Speaker 8: ethics and some some mobils and you brought it to 687 00:29:12,400 --> 00:29:12,920 Speaker 8: a different one. 688 00:29:12,960 --> 00:29:14,760 Speaker 3: And that's powerful and it's all don't have to cut 689 00:29:14,760 --> 00:29:16,880 Speaker 3: you off. But it's also can be related to any business, 690 00:29:16,960 --> 00:29:20,320 Speaker 3: not just restaurants. Right, So we're talking about the restaurant 691 00:29:20,400 --> 00:29:23,120 Speaker 3: business today because you're on a restaurant, but the business 692 00:29:23,120 --> 00:29:27,160 Speaker 3: model and the ideas and the general principles of business 693 00:29:27,280 --> 00:29:29,200 Speaker 3: can be applied to anything, Like you said, whether it's 694 00:29:29,200 --> 00:29:33,480 Speaker 3: a hair salon, whether it's a restaurant, whether it's a 695 00:29:33,520 --> 00:29:36,200 Speaker 3: sneaker store, no matter what it is. You see, I 696 00:29:36,200 --> 00:29:38,520 Speaker 3: just named those three differents I talked about before. Right, 697 00:29:39,880 --> 00:29:42,040 Speaker 3: that's a cloth store. So no matter what it is, 698 00:29:42,560 --> 00:29:45,280 Speaker 3: it can be applied to. So that's something that's important. 699 00:29:45,440 --> 00:29:48,000 Speaker 6: And you gotta respect the entrepreneur too, because that's another 700 00:29:48,040 --> 00:29:49,680 Speaker 6: thing I don't really feel I touched on enough. 701 00:29:49,640 --> 00:29:52,120 Speaker 4: Like black people, you know, to speak to them. 702 00:29:53,040 --> 00:29:55,960 Speaker 6: Yeah, so black people, like you know from the consumption style, 703 00:29:56,120 --> 00:29:58,800 Speaker 6: understand what it looks like when a black person is 704 00:29:58,920 --> 00:30:01,320 Speaker 6: establishing a business or entity and what it's gonna take 705 00:30:01,360 --> 00:30:04,640 Speaker 6: for you to grow them. But more specifically, young black 706 00:30:04,680 --> 00:30:07,360 Speaker 6: people who work for black people. 707 00:30:07,760 --> 00:30:09,840 Speaker 4: Know what that takes to be able to build out 708 00:30:09,840 --> 00:30:10,280 Speaker 4: that brand. 709 00:30:10,320 --> 00:30:13,560 Speaker 6: Dedicates your sweat equity to those companies because they need 710 00:30:13,640 --> 00:30:15,560 Speaker 6: you more than a white entities. Right, we talk about 711 00:30:15,560 --> 00:30:18,280 Speaker 6: it all the time, Ruth, Chris rich enough, nor Strom's 712 00:30:18,320 --> 00:30:21,640 Speaker 6: rich enough, Macy's rich enough. So it's so crazy because 713 00:30:21,640 --> 00:30:23,640 Speaker 6: like when you're speaking about the Color Night School, the 714 00:30:23,720 --> 00:30:25,520 Speaker 6: young black kids come out to Color Nighted School, they 715 00:30:25,600 --> 00:30:27,480 Speaker 6: gonna work for the fucking four seasons. 716 00:30:27,720 --> 00:30:29,680 Speaker 4: And you're like, Yo, you ain't never think that. 717 00:30:29,720 --> 00:30:32,800 Speaker 6: Allocate even my customers, My customers come in the store, right, 718 00:30:33,720 --> 00:30:36,240 Speaker 6: your son or come out of Culorinize school. You'll let 719 00:30:36,320 --> 00:30:37,840 Speaker 6: him work for the four seasons. But your cousin who 720 00:30:37,880 --> 00:30:40,719 Speaker 6: getting out of jail. You pulled me straight up, You 721 00:30:40,720 --> 00:30:42,680 Speaker 6: pulled me straight up. Yeah, look, min just to let 722 00:30:42,720 --> 00:30:44,120 Speaker 6: you know, you know, my cousin just got all the 723 00:30:44,160 --> 00:30:45,280 Speaker 6: joint he need a job. 724 00:30:45,560 --> 00:30:46,920 Speaker 4: Or what about your daughter, she got a. 725 00:30:46,960 --> 00:30:53,720 Speaker 6: Master's degree, She need a job. Yeah, she need a job. 726 00:30:54,000 --> 00:30:57,360 Speaker 6: Stop sending out. In some cases, I would say verse 727 00:30:57,400 --> 00:30:59,960 Speaker 6: potentially at your best talent, because we don't do that 728 00:31:00,120 --> 00:31:01,640 Speaker 6: with Lebron and all that. When we see that a 729 00:31:01,680 --> 00:31:04,000 Speaker 6: young black kid, is he fifteen years old and he's 730 00:31:04,040 --> 00:31:05,440 Speaker 6: six y nine and he could dribble. 731 00:31:05,160 --> 00:31:06,080 Speaker 7: We gotta make sure he yo. 732 00:31:06,200 --> 00:31:09,360 Speaker 4: We clambering like, keep him out of trouble and make 733 00:31:09,400 --> 00:31:10,120 Speaker 4: sure he get home. 734 00:31:10,200 --> 00:31:12,840 Speaker 6: But when you see the young black entrepreneursh's twenty years old, 735 00:31:13,080 --> 00:31:15,840 Speaker 6: who's selling nachos? You know, like my young man killer 736 00:31:15,840 --> 00:31:17,880 Speaker 6: for nacho mag he selling nachos, You throw him to 737 00:31:17,920 --> 00:31:18,560 Speaker 6: the walls. 738 00:31:19,200 --> 00:31:21,840 Speaker 4: Oh you know, my cousin, my uncle, my cracking uncle. 739 00:31:21,840 --> 00:31:22,920 Speaker 4: Can he sweep the steps up? 740 00:31:23,480 --> 00:31:23,720 Speaker 2: Nah? 741 00:31:23,840 --> 00:31:26,080 Speaker 4: Stop doing that, because they do that all the time. 742 00:31:26,360 --> 00:31:29,240 Speaker 6: They tend to undermine the value of our entrepreneurs where 743 00:31:29,520 --> 00:31:32,320 Speaker 6: and essentially our entrepreneurs and our creators all the future. 744 00:31:32,840 --> 00:31:34,800 Speaker 6: Because I don't get fuck how high he could jump. 745 00:31:34,840 --> 00:31:37,960 Speaker 6: Eventually he got a battalire. I only fuck how fast 746 00:31:38,040 --> 00:31:40,880 Speaker 6: he runs. Somebody gonna run fast. That business is forever. 747 00:31:41,320 --> 00:31:44,280 Speaker 6: It could last in perpetuity. The dualation of a business 748 00:31:44,320 --> 00:31:47,280 Speaker 6: can go on for generations. It could go on for decades. 749 00:31:47,440 --> 00:31:49,160 Speaker 6: So a person could do business up until the time 750 00:31:49,240 --> 00:31:51,239 Speaker 6: they eighty five ninety. We still got ninety year old 751 00:31:51,280 --> 00:31:54,080 Speaker 6: CEOs and shit like Al Davis who ran the Raiders 752 00:31:54,160 --> 00:31:56,480 Speaker 6: until he was like fucking ninety, did he did right? 753 00:31:56,600 --> 00:31:59,000 Speaker 4: They're like at Jerry Jones. That shitn't go on forever. 754 00:31:59,400 --> 00:32:04,640 Speaker 6: So you know, the musicians, the creatives, the entrepreneurs, they 755 00:32:04,680 --> 00:32:06,920 Speaker 6: have to be supported the same way the athletes are support. 756 00:32:06,920 --> 00:32:09,040 Speaker 6: I'm not taking anything away from the athletes, but to 757 00:32:09,160 --> 00:32:11,840 Speaker 6: me personally, I feel like my son could read, and 758 00:32:11,880 --> 00:32:14,720 Speaker 6: he could he could he could assimilate information, and he 759 00:32:14,760 --> 00:32:16,720 Speaker 6: could impart that information out and he could get his 760 00:32:16,800 --> 00:32:17,440 Speaker 6: ideas out. 761 00:32:17,400 --> 00:32:19,040 Speaker 4: Of the world, and he could make more money than 762 00:32:19,080 --> 00:32:19,680 Speaker 4: Lebron James. 763 00:32:19,760 --> 00:32:22,160 Speaker 6: He could create more opportunity for people than Lebron James, 764 00:32:22,320 --> 00:32:23,920 Speaker 6: and he could give more back. 765 00:32:24,880 --> 00:32:26,760 Speaker 4: Because that's not really talked about either. 766 00:32:26,840 --> 00:32:29,320 Speaker 6: That that whole yo would have looked like to work 767 00:32:29,360 --> 00:32:31,440 Speaker 6: for the black man, would have looked like to beat 768 00:32:31,440 --> 00:32:33,120 Speaker 6: a black man who owned it, and then wouldn't looked 769 00:32:33,160 --> 00:32:39,520 Speaker 6: like the consumer from the black man ate three different perspectives. 770 00:32:39,040 --> 00:32:44,240 Speaker 5: My graduates from my school being Forts back drop drop 771 00:32:44,760 --> 00:32:46,560 Speaker 5: or Mike drop back drop. 772 00:32:58,160 --> 00:33:02,040 Speaker 6: You just realized your business needed to high here someone yesterday. 773 00:33:02,560 --> 00:33:07,280 Speaker 6: How can you find amazing candidates fast, easy, just use Indeed. 774 00:33:07,720 --> 00:33:10,440 Speaker 6: Stop struggling to get your job posts seen on other 775 00:33:10,520 --> 00:33:14,200 Speaker 6: job sites. With Indeed sponsored jobs, your post jumps to 776 00:33:14,240 --> 00:33:16,760 Speaker 6: the top of the page for your relevant candidates, so 777 00:33:16,880 --> 00:33:19,880 Speaker 6: you can reach the people you want faster. According to 778 00:33:19,920 --> 00:33:23,880 Speaker 6: Indeed data, sponsored jobs posted directly on Indeed have forty 779 00:33:23,880 --> 00:33:27,800 Speaker 6: five percent more applications than non sponsored jobs. 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