1 00:00:00,120 --> 00:00:10,440 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. This is the Bloomberg 2 00:00:10,520 --> 00:00:13,720 Speaker 1: Daybreak Asia podcast. I'm Doug Krisner. You can join Brian 3 00:00:13,800 --> 00:00:16,640 Speaker 1: Curtis and myself for the stories, making news and moving 4 00:00:16,680 --> 00:00:19,560 Speaker 1: markets in the APAC region. You can subscribe to the 5 00:00:19,600 --> 00:00:23,080 Speaker 1: show anywhere you get your podcast and always on Bloomberg Radio, 6 00:00:23,320 --> 00:00:26,120 Speaker 1: the Bloomberg Terminal, and the Bloomberg Business app. 7 00:00:26,800 --> 00:00:29,560 Speaker 2: In our studios in Hong Kong is Julia Wong, executive 8 00:00:29,600 --> 00:00:32,960 Speaker 2: director and global market strategists at JP Morgan Private Bank. 9 00:00:33,320 --> 00:00:35,440 Speaker 2: To take a closer look at markets. We mentioned that 10 00:00:35,479 --> 00:00:38,639 Speaker 2: we saw a lot of selling today. So Julia, at 11 00:00:38,640 --> 00:00:43,840 Speaker 2: the moment, geopolitics and higher rates and possibly the Fed 12 00:00:44,280 --> 00:00:47,080 Speaker 2: not doing what we thought it might do. They're sort 13 00:00:47,080 --> 00:00:51,599 Speaker 2: of carrying the day. But earnings are nigh Will that 14 00:00:51,760 --> 00:00:55,960 Speaker 2: change things? And do you see does JP Morgan Asset 15 00:00:56,360 --> 00:00:58,960 Speaker 2: or Private Bank see this as a good dip to buy? 16 00:01:00,000 --> 00:01:02,120 Speaker 3: Thanks for having me, so I think that you know 17 00:01:02,400 --> 00:01:06,000 Speaker 3: you're absolutely right the over the long run, earnings growth 18 00:01:06,040 --> 00:01:08,920 Speaker 3: matter more for the equity market. Uh, And we don't 19 00:01:08,959 --> 00:01:13,080 Speaker 3: really see that being a hurdle for equities. In fact, 20 00:01:13,080 --> 00:01:15,560 Speaker 3: we do think that the equity market is exiting what 21 00:01:15,600 --> 00:01:18,960 Speaker 3: we call all rolling earnings recession. Uh And there are 22 00:01:19,000 --> 00:01:21,720 Speaker 3: more sectors points to see positive earning growth this year, 23 00:01:21,959 --> 00:01:24,200 Speaker 3: So we do think that it's from an earnings perspective, 24 00:01:24,280 --> 00:01:28,040 Speaker 3: is actually bottoming out and there are more expansions ahead 25 00:01:28,040 --> 00:01:30,440 Speaker 3: for the equity market. So that is our medium to 26 00:01:30,560 --> 00:01:31,360 Speaker 3: longer term view. 27 00:01:31,800 --> 00:01:31,920 Speaker 2: Uh. 28 00:01:31,959 --> 00:01:34,600 Speaker 3: So we do think that the you know, the the 29 00:01:34,959 --> 00:01:41,600 Speaker 3: geopolitical worries, there's back and forth in terms of fat expectations. 30 00:01:41,600 --> 00:01:45,360 Speaker 3: Fat ratcut expectations are sort of near term hurdles in 31 00:01:45,400 --> 00:01:48,720 Speaker 3: the market we have to get through. It could take 32 00:01:48,960 --> 00:01:51,480 Speaker 3: a couple a few more weeks or if not a 33 00:01:51,520 --> 00:01:53,880 Speaker 3: few more months. So I think that you know, for 34 00:01:54,000 --> 00:01:59,120 Speaker 3: investors who are looking to you know, embrace the next 35 00:01:59,120 --> 00:02:02,920 Speaker 3: technology way in terms of artificial intelligence, who are looking 36 00:02:02,960 --> 00:02:06,400 Speaker 3: to position for longer term secular growth both in technology 37 00:02:06,440 --> 00:02:09,480 Speaker 3: as well as in sectors like healthcare, we do advocate 38 00:02:09,960 --> 00:02:13,000 Speaker 3: starting to build positions as the market pullback, but just 39 00:02:13,040 --> 00:02:15,760 Speaker 3: be mindful that you know, these are volatilities that the 40 00:02:15,800 --> 00:02:18,200 Speaker 3: market will have to go through and there are you know, 41 00:02:18,240 --> 00:02:20,520 Speaker 3: there could be periods of volatilities ahead as well. 42 00:02:20,639 --> 00:02:23,359 Speaker 1: Julia, I know you as a pretty as stud economist. 43 00:02:24,040 --> 00:02:26,200 Speaker 1: Later today, for China. We're going to get the monthly 44 00:02:26,240 --> 00:02:29,200 Speaker 1: activity data. Retail sales is going to be very important 45 00:02:29,200 --> 00:02:31,400 Speaker 1: in terms of trying to get a sense of where 46 00:02:31,400 --> 00:02:34,000 Speaker 1: the Chinese consumer is right now. Do you can you 47 00:02:34,040 --> 00:02:35,240 Speaker 1: offer some insight. 48 00:02:36,160 --> 00:02:40,880 Speaker 3: Well, the times consumers are probably still I think rather cautious. 49 00:02:41,240 --> 00:02:43,440 Speaker 3: I do think that there's a marginal There's been some 50 00:02:43,560 --> 00:02:48,119 Speaker 3: marginal evidence that you know, they've been uh, saving less 51 00:02:48,639 --> 00:02:50,680 Speaker 3: and spending a bit more, but that's on the back 52 00:02:50,760 --> 00:02:55,440 Speaker 3: of a significant accumulation of savings the last couple of years. 53 00:02:55,720 --> 00:02:59,280 Speaker 3: So I think it's very slow bottoming out process. I think, 54 00:02:59,360 --> 00:03:01,480 Speaker 3: you know, if we do out into the broader issues, 55 00:03:01,720 --> 00:03:04,240 Speaker 3: there really is a lack of confidence, which is weighing 56 00:03:04,919 --> 00:03:07,040 Speaker 3: weighing on demand, and so we talk about the Chinese 57 00:03:07,080 --> 00:03:10,120 Speaker 3: economy at the moment is being rather imbalanced. There's more 58 00:03:10,160 --> 00:03:13,480 Speaker 3: supply than there is demand, manufacturing production, and everything is 59 00:03:13,560 --> 00:03:16,440 Speaker 3: too reasonably good. And that's why I think some of 60 00:03:16,480 --> 00:03:18,960 Speaker 3: the indicators that tend to reflect or pick up on 61 00:03:19,000 --> 00:03:23,200 Speaker 3: these things more like GDP, like industrial production, like investment, 62 00:03:23,280 --> 00:03:25,400 Speaker 3: this would continue to be quite good, but there is 63 00:03:25,480 --> 00:03:27,919 Speaker 3: really a death stuff demand and that's because confidence is 64 00:03:27,919 --> 00:03:30,240 Speaker 3: still quite low. So we do need to see that 65 00:03:30,800 --> 00:03:34,440 Speaker 3: kind of pickup before we can see a more balanced recovery. 66 00:03:34,639 --> 00:03:37,360 Speaker 2: So not so bullish on China. Perhaps you can call 67 00:03:37,400 --> 00:03:40,360 Speaker 2: that neutral on China at the moment, but you continue 68 00:03:40,400 --> 00:03:43,839 Speaker 2: to like Japan. Japan has had a good run and 69 00:03:44,040 --> 00:03:47,160 Speaker 2: people were buying on yen weakness for a long time. 70 00:03:47,600 --> 00:03:51,240 Speaker 2: But now we've got real yen weakness and dollar strength 71 00:03:51,240 --> 00:03:52,120 Speaker 2: and they're not buying. 72 00:03:52,280 --> 00:03:54,600 Speaker 4: Why No. 73 00:03:54,880 --> 00:03:57,520 Speaker 3: I think if you look at investor positions, there are 74 00:03:57,520 --> 00:04:01,360 Speaker 3: still many investors are shorty, they're boring again, and they're 75 00:04:01,560 --> 00:04:05,160 Speaker 3: buying Japanese assets. So I think that actually there there 76 00:04:05,480 --> 00:04:09,160 Speaker 3: is a decent chunk composition in that. I do think that, 77 00:04:09,200 --> 00:04:11,880 Speaker 3: you know, we talk about the near term, it's worth 78 00:04:11,960 --> 00:04:15,160 Speaker 3: remembering just how far we've come in terms of dollars yen, right, 79 00:04:15,520 --> 00:04:17,520 Speaker 3: you know, we were much much lower in terms of 80 00:04:17,520 --> 00:04:19,640 Speaker 3: the level just a couple of months ago. So I 81 00:04:19,680 --> 00:04:23,760 Speaker 3: do think that some of the structural factors driving young 82 00:04:23,839 --> 00:04:27,040 Speaker 3: weaknesses are better understood now, so such as inter sure differential, 83 00:04:27,400 --> 00:04:30,039 Speaker 3: such as the fact that Japan's trade deficit you know, 84 00:04:30,080 --> 00:04:34,000 Speaker 3: looks to be persisting. So as these become better understood, 85 00:04:34,080 --> 00:04:36,440 Speaker 3: and in the face of all these geopolitical tension and 86 00:04:36,520 --> 00:04:39,760 Speaker 3: dollar spike. I think it possibly it's reasonable to expect 87 00:04:39,760 --> 00:04:42,760 Speaker 3: that the government might try to interven, And that's why 88 00:04:42,800 --> 00:04:46,839 Speaker 3: we also don't advocate taking a spectative position to be 89 00:04:46,880 --> 00:04:49,440 Speaker 3: short yen at this point. With a longer term perspective, 90 00:04:49,520 --> 00:04:51,520 Speaker 3: I think yen is still going to be a care currency. 91 00:04:51,920 --> 00:04:54,279 Speaker 1: We had a portfolio manager we quoted in the Bloomberg 92 00:04:54,320 --> 00:04:56,680 Speaker 1: story today from over a t rowe price saying that 93 00:04:56,720 --> 00:04:59,480 Speaker 1: the end will continue to drop, maybe another ten percent, 94 00:05:00,160 --> 00:05:02,760 Speaker 1: to levels not seen since the nineteen nineties, and he 95 00:05:03,320 --> 00:05:05,640 Speaker 1: really points the finger at the Bank of Japan and 96 00:05:05,720 --> 00:05:09,000 Speaker 1: the BOJ being reluctant to raise rates in a significant fashion. 97 00:05:09,560 --> 00:05:12,160 Speaker 1: Does this particular person have a point right now that 98 00:05:12,720 --> 00:05:16,040 Speaker 1: there is so much conservative thinking at the BOJ that 99 00:05:16,080 --> 00:05:18,520 Speaker 1: we could see even more yen weakness. 100 00:05:20,680 --> 00:05:22,600 Speaker 3: So I think that, you know, he has a point 101 00:05:22,640 --> 00:05:25,560 Speaker 3: in terms of the structural factors driving yen weakness, which 102 00:05:25,600 --> 00:05:27,520 Speaker 3: I also agree with, and I don't think that will 103 00:05:27,560 --> 00:05:31,120 Speaker 3: reverse any time soon. I don't, however, think necessarily that 104 00:05:31,160 --> 00:05:35,200 Speaker 3: the BOJ is the real corporate of it, because I 105 00:05:35,240 --> 00:05:38,520 Speaker 3: think that they are justified in thinking about inflation not 106 00:05:38,560 --> 00:05:41,000 Speaker 3: only as a cyclical problem, but as a structural problem 107 00:05:41,040 --> 00:05:43,679 Speaker 3: for Japan. Japan hasn't had inflation for twenty thirty years, 108 00:05:43,880 --> 00:05:46,600 Speaker 3: so you know, if you think about an average inflation target, 109 00:05:46,640 --> 00:05:48,719 Speaker 3: they have a long way to catch up. So I 110 00:05:48,720 --> 00:05:51,559 Speaker 3: think they's justified for them to take a more longer 111 00:05:51,640 --> 00:05:54,919 Speaker 3: term approach as they try to engineer just return to 112 00:05:55,040 --> 00:05:58,920 Speaker 3: reflation story and overlook a little bit of the near 113 00:05:59,040 --> 00:06:03,040 Speaker 3: term inflation squeeze, and because ultimately what matters is whether 114 00:06:03,080 --> 00:06:05,440 Speaker 3: the economy can move to a new equilibrium in terms 115 00:06:05,480 --> 00:06:08,880 Speaker 3: of productivity growth, and that takes time and some patients awards, 116 00:06:08,880 --> 00:06:10,120 Speaker 3: some patients of the central bank. 117 00:06:10,279 --> 00:06:14,280 Speaker 2: One quick call on inflation. In the US, UBS strategists 118 00:06:14,360 --> 00:06:16,919 Speaker 2: are saying that the FED hiking rates to six and 119 00:06:16,920 --> 00:06:20,160 Speaker 2: a half percent is a real risk. Can you see that. 120 00:06:22,279 --> 00:06:24,960 Speaker 3: We don't see that happening. I think the main difference 121 00:06:24,960 --> 00:06:27,880 Speaker 3: between now and twenty twenty two is that FED fount 122 00:06:27,920 --> 00:06:31,760 Speaker 3: rate is a five point three You know, pcees running 123 00:06:31,760 --> 00:06:34,080 Speaker 3: at two point eight percent, so the gap in terms 124 00:06:34,120 --> 00:06:36,440 Speaker 3: of real rate is already two hundred and fifty basis point. 125 00:06:36,600 --> 00:06:39,680 Speaker 3: So even if inflation becomes dicky at this level, even 126 00:06:39,720 --> 00:06:41,919 Speaker 3: if there are some bumps in the road, there's a 127 00:06:41,920 --> 00:06:45,200 Speaker 3: decent buffer for free in terms of real rate, the fact doesn't. 128 00:06:44,960 --> 00:06:47,520 Speaker 2: Happen absolutely, Julia, thank you so much for joining us. 129 00:06:47,600 --> 00:06:58,000 Speaker 2: Julia Wong, executive director at JP Morgan Private Bank. The 130 00:06:58,080 --> 00:07:01,839 Speaker 2: closer look at Apple now, Apple iPhone shipment slid nearly 131 00:07:01,920 --> 00:07:05,120 Speaker 2: ten percent last quarter. It was the steepest drop in 132 00:07:05,200 --> 00:07:08,720 Speaker 2: sales for Apple since the pandemic. Joining us now is 133 00:07:08,800 --> 00:07:13,040 Speaker 2: Vlad Savov, Bloomberg Tech editor. To discuss this further. A 134 00:07:13,040 --> 00:07:17,040 Speaker 2: while back, Flad, we had Apple sales in China down 135 00:07:17,080 --> 00:07:20,560 Speaker 2: about a third, but then all smartphones were down a third. 136 00:07:20,680 --> 00:07:24,160 Speaker 2: But that's not the case here. Here you have overall 137 00:07:24,160 --> 00:07:27,560 Speaker 2: global sales Apple shipments down nearly ten percent last quarter, 138 00:07:28,120 --> 00:07:31,200 Speaker 2: and for the rest of the industry you had a 139 00:07:31,240 --> 00:07:34,040 Speaker 2: gain of seven point eight percent. What has gone wrong 140 00:07:34,400 --> 00:07:35,280 Speaker 2: at Apple. 141 00:07:35,640 --> 00:07:38,480 Speaker 5: Well, it's an interesting question. One way to look at 142 00:07:38,480 --> 00:07:41,360 Speaker 5: it is it may be a matter of a cyclical 143 00:07:41,400 --> 00:07:44,760 Speaker 5: matter that just runs over many years. When you look 144 00:07:44,840 --> 00:07:47,720 Speaker 5: back to the pandemic, the iPhone was actually the most 145 00:07:47,760 --> 00:07:52,960 Speaker 5: resilient smartphone among any so when we had especially in China, 146 00:07:53,000 --> 00:07:54,880 Speaker 5: the world's biggest smallphone market, is the one to keep 147 00:07:54,880 --> 00:07:59,000 Speaker 5: the closest eye on Android. Rivusudi iPhone would down double 148 00:07:59,040 --> 00:08:02,240 Speaker 5: digits every single month for over a year, whereas the 149 00:08:02,240 --> 00:08:05,840 Speaker 5: iPhone was rather sustaining its momentum. Now the trend has reversed, 150 00:08:05,880 --> 00:08:07,560 Speaker 5: and there are a number of reasons for this. I mean, 151 00:08:07,600 --> 00:08:10,760 Speaker 5: one of them is when Huawei was hit with sanctions, 152 00:08:10,800 --> 00:08:14,400 Speaker 5: everyone else in the Chinese market invested really heavily, brought 153 00:08:14,440 --> 00:08:17,680 Speaker 5: a lot of inventory, seven conductors, et cetera. They wanted 154 00:08:17,720 --> 00:08:20,760 Speaker 5: to grab that Huawei market share, and they did to 155 00:08:20,840 --> 00:08:24,560 Speaker 5: a great extent, but they did overspend. They had a 156 00:08:24,560 --> 00:08:27,520 Speaker 5: lot of inventory which took months to clear. So now 157 00:08:27,640 --> 00:08:30,880 Speaker 5: those exact companies because of their aggressive pricing to shift 158 00:08:30,880 --> 00:08:35,040 Speaker 5: that inventory and now coming back and ramping up their shipments. 159 00:08:35,120 --> 00:08:38,160 Speaker 5: So just in relative terms, that's why they are on 160 00:08:38,240 --> 00:08:42,360 Speaker 5: the up. Whereas Apple, because it has been sustaining things, maybe, 161 00:08:42,440 --> 00:08:43,920 Speaker 5: as I say, it has a bit more of a 162 00:08:43,960 --> 00:08:46,760 Speaker 5: down cycle at the moment. That's let's say the positive 163 00:08:46,840 --> 00:08:49,120 Speaker 5: the upweight way to look at it from Apple's perspective. 164 00:08:49,200 --> 00:08:51,720 Speaker 1: Yeah, we're citing data hear from the market tracker IDC 165 00:08:51,960 --> 00:08:54,520 Speaker 1: in terms of first quarter growth. One of the things 166 00:08:54,520 --> 00:08:58,800 Speaker 1: that I was just stupefied by Transhan. I hadn't even 167 00:08:58,920 --> 00:09:01,960 Speaker 1: heard of this company, shipments were up eighty five percent, 168 00:09:02,000 --> 00:09:04,120 Speaker 1: and when I did a little bit of research, I 169 00:09:04,160 --> 00:09:08,120 Speaker 1: guess Trenson sells heavily into African markets. 170 00:09:08,200 --> 00:09:08,640 Speaker 3: Is that right? 171 00:09:09,559 --> 00:09:12,960 Speaker 5: That's right. It's very much a budget oriented company. It 172 00:09:13,000 --> 00:09:16,600 Speaker 5: has several brands which even if I record him at 173 00:09:16,600 --> 00:09:20,000 Speaker 5: the moment, I'll forget him in a minute. I mean, 174 00:09:20,720 --> 00:09:23,400 Speaker 5: I'm being a bit dismissive. But the company does a 175 00:09:23,400 --> 00:09:25,560 Speaker 5: good job. This is the other thing. Just because you're 176 00:09:25,559 --> 00:09:28,040 Speaker 5: a budget oriented company, that doesn't mean that it doesn't 177 00:09:28,080 --> 00:09:32,840 Speaker 5: take a lot of expertise and operational efficiency to make 178 00:09:32,880 --> 00:09:35,520 Speaker 5: that work. Not everybody does it. Not everybody turns a profit, 179 00:09:35,559 --> 00:09:37,960 Speaker 5: and that company is doing it. It's now number four 180 00:09:39,040 --> 00:09:41,800 Speaker 5: in the world. Oppo, which is one of the big 181 00:09:42,400 --> 00:09:45,600 Speaker 5: brands over here in China, it's kind of been slumping, 182 00:09:45,640 --> 00:09:50,040 Speaker 5: whereas Shami, on the other hand, it has rebounded. Shami 183 00:09:50,120 --> 00:09:53,319 Speaker 5: is a really interesting company because it's co founder Leijun 184 00:09:53,480 --> 00:09:56,480 Speaker 5: has dedicated all his attention to the EV project, which 185 00:09:56,520 --> 00:10:00,240 Speaker 5: is boosted the share price, whereas the smartphone companies sally 186 00:10:00,280 --> 00:10:01,400 Speaker 5: rebounding just as well. 187 00:10:01,840 --> 00:10:06,400 Speaker 2: Is really adding to the difficulties of other EV makers 188 00:10:06,720 --> 00:10:09,080 Speaker 2: in China. I don't want to go that direction. I 189 00:10:09,120 --> 00:10:12,000 Speaker 2: want to go back to Apple because that's the focus 190 00:10:12,040 --> 00:10:15,320 Speaker 2: of this discussion flat and Apple, you know, has never 191 00:10:15,400 --> 00:10:17,960 Speaker 2: really been first in a lot of things, but it 192 00:10:18,000 --> 00:10:22,880 Speaker 2: eventually got there by extremely good quality in its output, 193 00:10:23,320 --> 00:10:27,080 Speaker 2: and so it brings to mind AI. So you've had 194 00:10:27,360 --> 00:10:31,079 Speaker 2: Google and Microsoft and other companies like Nvidia and broad 195 00:10:31,120 --> 00:10:36,199 Speaker 2: Common others really take advantage of, you know, making announcements 196 00:10:36,240 --> 00:10:39,800 Speaker 2: and getting started on artificial intelligence. Not so much Apple. 197 00:10:40,080 --> 00:10:43,880 Speaker 2: But now you have the WWDC coming in June. Is 198 00:10:44,240 --> 00:10:46,000 Speaker 2: that going to be the beginning of a new push 199 00:10:46,000 --> 00:10:47,160 Speaker 2: for Apple to the upside? 200 00:10:48,280 --> 00:10:52,440 Speaker 5: Well, it's the beginning of the AI story, shall we say, 201 00:10:53,280 --> 00:10:56,240 Speaker 5: or let's say the reboots of it, because Apple Serrie 202 00:10:56,320 --> 00:10:58,560 Speaker 5: Digital Assistant is supposed to be some version of AI. 203 00:10:58,720 --> 00:11:01,240 Speaker 5: But again what we refer to his AI today is 204 00:11:01,280 --> 00:11:05,080 Speaker 5: the generative AI, the chat GPT class. So Apple really 205 00:11:05,080 --> 00:11:08,920 Speaker 5: hasn't given the world a narrative around that. It has 206 00:11:09,000 --> 00:11:12,319 Speaker 5: had again a rally in a share price just because 207 00:11:12,920 --> 00:11:16,520 Speaker 5: there was indication that it's indicated integrating more AI processing 208 00:11:16,520 --> 00:11:20,880 Speaker 5: and its chip in. Tim Cook has spoken repeatedly saying 209 00:11:21,000 --> 00:11:22,320 Speaker 5: AI is going to be a priority. 210 00:11:22,440 --> 00:11:23,760 Speaker 2: But our own. 211 00:11:23,640 --> 00:11:26,360 Speaker 5: Reporting at Bloomberg says that Apple is looking to contract 212 00:11:26,360 --> 00:11:29,480 Speaker 5: Google for its Gemini AI model for the coming generation 213 00:11:29,559 --> 00:11:32,000 Speaker 5: of iPhones. It is fair to say that Apple has 214 00:11:32,000 --> 00:11:35,839 Speaker 5: been quite flat footed. It's playing catch up. Just as 215 00:11:35,840 --> 00:11:39,320 Speaker 5: you said, Brian, there were smartphones many many years before 216 00:11:39,360 --> 00:11:41,320 Speaker 5: the iPhone, and then the iPhone came in and it 217 00:11:41,480 --> 00:11:44,040 Speaker 5: said the standard. It defined what a smartphone is for 218 00:11:44,160 --> 00:11:47,600 Speaker 5: all of us today. So absolutely no reason to rule 219 00:11:47,640 --> 00:11:50,199 Speaker 5: Apple out, but it is the case that the company's 220 00:11:50,200 --> 00:11:53,760 Speaker 5: playing catch up and it needs to show some evidence 221 00:11:53,800 --> 00:11:54,960 Speaker 5: that it's closing the gap. 222 00:11:55,000 --> 00:11:57,320 Speaker 1: In June, well, they're doing some business in India. We 223 00:11:57,440 --> 00:11:59,480 Speaker 1: know that, right The last figure that we had for 224 00:11:59,559 --> 00:12:02,080 Speaker 1: Apple sales in India was pretty pretty strong. 225 00:12:03,640 --> 00:12:03,840 Speaker 3: Yeah. 226 00:12:03,880 --> 00:12:06,800 Speaker 5: Absolutely. And the other thing that Apple's doing is shifting 227 00:12:07,320 --> 00:12:11,840 Speaker 5: it's iphl manufacturer into India. That doubled this past fiscal 228 00:12:11,960 --> 00:12:15,079 Speaker 5: year ending in March, and it had tripled the previous one. 229 00:12:15,280 --> 00:12:17,400 Speaker 5: So India in the space of a couple of years 230 00:12:17,440 --> 00:12:21,040 Speaker 5: has gone from just a percentage of iFilm manufacturing to 231 00:12:21,200 --> 00:12:25,040 Speaker 5: fourteen percent. And as I mentioned, because the iPhone had 232 00:12:25,040 --> 00:12:26,840 Speaker 5: been so steady, one way to call it is steady, 233 00:12:26,880 --> 00:12:29,120 Speaker 5: the other way to call it a stagnant it's very 234 00:12:29,120 --> 00:12:31,600 Speaker 5: easy to say all this manufacturing has gone out of 235 00:12:31,679 --> 00:12:35,320 Speaker 5: China to go into India. It isn't additional to manufacturing 236 00:12:35,320 --> 00:12:35,880 Speaker 5: in China. 237 00:12:36,040 --> 00:12:38,000 Speaker 2: So Tim Coulk spent a lot of time in China 238 00:12:38,040 --> 00:12:41,400 Speaker 2: here just recently. I'm wondering whether or not that's a 239 00:12:41,480 --> 00:12:48,200 Speaker 2: kind of push to reinforce among Chinese officials that Apple's 240 00:12:48,200 --> 00:12:50,040 Speaker 2: here to stay in China. 241 00:12:50,720 --> 00:12:54,800 Speaker 5: Literally, that's something that he literally put out there. He 242 00:12:54,880 --> 00:12:56,960 Speaker 5: declared his love for China on his most recent trip. 243 00:12:57,080 --> 00:12:59,840 Speaker 5: He has been on free public visits to the country 244 00:13:00,120 --> 00:13:04,520 Speaker 5: in the past year. It's increasingly common for him to 245 00:13:04,559 --> 00:13:08,040 Speaker 5: be in China. It's supposed to be reassuring. One way 246 00:13:08,080 --> 00:13:11,120 Speaker 5: to read it is the other way, because if you're 247 00:13:11,120 --> 00:13:12,959 Speaker 5: really sure in something, you don't need to go and 248 00:13:13,000 --> 00:13:14,760 Speaker 5: attend to it on such a regular basis. 249 00:13:14,760 --> 00:13:16,679 Speaker 1: I guess he was just in Hanoi as well, or 250 00:13:16,720 --> 00:13:20,280 Speaker 1: maybe he's still in Vietnam, and so that's another manufacturing 251 00:13:20,360 --> 00:13:23,400 Speaker 1: site for them that they want to be able to fortify. 252 00:13:23,480 --> 00:13:26,160 Speaker 5: Yeah, I think he's just hang out in Asia and 253 00:13:26,240 --> 00:13:30,360 Speaker 5: just back to the US. It's a busy time, and yes, 254 00:13:30,400 --> 00:13:34,120 Speaker 5: he's hanging out with influences and YouTubers in Vietnam, and 255 00:13:35,520 --> 00:13:38,080 Speaker 5: there is the prospect for him to announce fresh investments 256 00:13:38,160 --> 00:13:38,880 Speaker 5: in there as well. 257 00:13:39,320 --> 00:13:41,800 Speaker 2: All right, lad, out of time, unfortunately, but a great session. 258 00:13:41,840 --> 00:13:44,559 Speaker 2: Thank you, Lad's have all Bloomberg chech editor. 259 00:13:50,720 --> 00:13:53,440 Speaker 1: Let's go to Tesla next. The company is cutting more 260 00:13:53,480 --> 00:13:58,280 Speaker 1: than ten percent of its workforce. That's roughly fourteen thousand jobs. 261 00:13:58,679 --> 00:14:02,000 Speaker 1: Let's take a look under the hood. I know I 262 00:14:02,000 --> 00:14:05,240 Speaker 1: couldn't resist with our own Ed Ludlow, co host of 263 00:14:05,400 --> 00:14:09,800 Speaker 1: lumber Technology, Ed's joining us from San Francisco. Is this 264 00:14:09,960 --> 00:14:13,480 Speaker 1: something more than a company that is struggling with softer demand? 265 00:14:15,440 --> 00:14:17,959 Speaker 4: I think it is something more than that. It's been 266 00:14:17,960 --> 00:14:20,200 Speaker 4: a long day, long night. It's been a long twenty 267 00:14:20,240 --> 00:14:22,960 Speaker 4: four hours. But you know something you said there more 268 00:14:23,000 --> 00:14:25,840 Speaker 4: than ten percent. You know, it kind of got lost 269 00:14:25,880 --> 00:14:29,000 Speaker 4: in the kind of cadence of headlines that we broke. 270 00:14:29,560 --> 00:14:31,960 Speaker 4: But what I'm hearing now is that the cuts in 271 00:14:32,120 --> 00:14:35,320 Speaker 4: certain teams is a lot deeper than ten percent. In 272 00:14:35,360 --> 00:14:38,360 Speaker 4: many cases, it's near it to twenty percent. And as 273 00:14:38,400 --> 00:14:43,000 Speaker 4: we reported, it seems to be largely coincidental timing. But 274 00:14:43,080 --> 00:14:46,440 Speaker 4: there were two very prominent executives at Tesla that handed 275 00:14:46,440 --> 00:14:49,480 Speaker 4: in their resignation last night, and they would have known 276 00:14:49,520 --> 00:14:53,160 Speaker 4: full well these cuts were coming. So and I think 277 00:14:53,200 --> 00:14:55,880 Speaker 4: the stock cloak down more than five percent, So there's 278 00:14:55,920 --> 00:14:56,800 Speaker 4: a lot there there. 279 00:14:57,800 --> 00:15:00,560 Speaker 2: We're journalists, so we like to have a certain sobriety, 280 00:15:00,560 --> 00:15:02,440 Speaker 2: but then we're radio hosts and so we like to 281 00:15:02,480 --> 00:15:03,640 Speaker 2: stir things up a little bit. 282 00:15:03,800 --> 00:15:05,080 Speaker 4: So inputting to hit me with it. 283 00:15:05,240 --> 00:15:09,720 Speaker 2: This is not necessarily throwing in the white tell. It's 284 00:15:09,800 --> 00:15:14,120 Speaker 2: not really the tail between the legs. But it is 285 00:15:14,200 --> 00:15:17,200 Speaker 2: the year of efficiency for Tesla. Is that right? 286 00:15:17,600 --> 00:15:19,640 Speaker 4: Yeah, Yeah, that's a really good way of putting it. 287 00:15:19,680 --> 00:15:22,480 Speaker 4: Like you know, oftentimes in the bottom technology when a 288 00:15:22,520 --> 00:15:26,000 Speaker 4: company announces big layoffs. You know, it's never pleasant to 289 00:15:26,000 --> 00:15:28,240 Speaker 4: talk about people losing their jobs, but you'll see the 290 00:15:28,280 --> 00:15:30,040 Speaker 4: stock go up, and you'll see the stock go up 291 00:15:30,080 --> 00:15:33,720 Speaker 4: because investors it is a sign of cost discipline, and 292 00:15:34,000 --> 00:15:38,080 Speaker 4: obviously reducing your cost base has impact on the bottom line. 293 00:15:38,680 --> 00:15:42,200 Speaker 4: This time, Tesla shares with down five percent and very much. 294 00:15:42,240 --> 00:15:45,160 Speaker 4: This time. It's kind of a compounding effect of negative 295 00:15:45,160 --> 00:15:49,920 Speaker 4: headlines that we've had. In the first quarter, Tesla missed 296 00:15:49,920 --> 00:15:53,440 Speaker 4: deliveries by a very big margin. The data suggests that 297 00:15:53,480 --> 00:15:57,760 Speaker 4: Tesla is facing increasing competition from domestic players in China. 298 00:15:58,600 --> 00:16:03,560 Speaker 4: So cutting this with the added negative headline that Drew Baglino, 299 00:16:03,600 --> 00:16:07,000 Speaker 4: who has been at that company for eighteen years and 300 00:16:07,120 --> 00:16:10,640 Speaker 4: was one of only four named executive officers on Tesla's 301 00:16:10,640 --> 00:16:15,120 Speaker 4: management team, that he resigned and there's deep layoffs. I 302 00:16:15,160 --> 00:16:19,280 Speaker 4: think it just added to a downward trend that this 303 00:16:19,360 --> 00:16:22,840 Speaker 4: company and literally its soccers seen so far in twenty 304 00:16:22,880 --> 00:16:23,320 Speaker 4: twenty four. 305 00:16:23,480 --> 00:16:26,000 Speaker 1: So, ed, how is this going to impact a product 306 00:16:26,040 --> 00:16:27,200 Speaker 1: line right now? Do we know that? 307 00:16:28,520 --> 00:16:28,760 Speaker 2: Yeah? 308 00:16:29,760 --> 00:16:32,840 Speaker 4: Reading the memo that Elon Musk sent to employees around 309 00:16:32,840 --> 00:16:36,160 Speaker 4: the world last night, you know he's attributing the need 310 00:16:36,240 --> 00:16:40,880 Speaker 4: to cut BA to a their people in duplicate roles 311 00:16:40,880 --> 00:16:44,680 Speaker 4: because they grew too fast, but also productivity and cost discipline. 312 00:16:45,160 --> 00:16:47,600 Speaker 4: And as you guys know, Tesla's narrative right now is 313 00:16:47,640 --> 00:16:50,880 Speaker 4: it's between two waves of growth. Wave one has been 314 00:16:51,040 --> 00:16:54,200 Speaker 4: gone driven by Model three and Model Y and Wave 315 00:16:54,280 --> 00:16:57,080 Speaker 4: two we're a little bit confused about. But it's either 316 00:16:57,120 --> 00:16:59,880 Speaker 4: a twenty five thousand dollars ev or it's a ROBOTAXI, 317 00:17:00,280 --> 00:17:02,920 Speaker 4: depending on whether Elon Musk is right or Reuter's that 318 00:17:03,000 --> 00:17:07,159 Speaker 4: reported the twenty five thousand dollar v was dead last week. 319 00:17:07,600 --> 00:17:12,440 Speaker 4: And you know amid losing some pretty important intellectual capital 320 00:17:12,920 --> 00:17:15,280 Speaker 4: in those executive departures. I think Elon's just trying to 321 00:17:15,280 --> 00:17:18,119 Speaker 4: rein it in. You know, what I'm hearing is that 322 00:17:18,160 --> 00:17:21,399 Speaker 4: he's kind of clear in house and making sure that 323 00:17:21,440 --> 00:17:23,320 Speaker 4: he has the people in place that he wants to 324 00:17:23,359 --> 00:17:25,440 Speaker 4: get this next phase of growth going. 325 00:17:26,359 --> 00:17:29,800 Speaker 2: And as I heard you say in an interview more 326 00:17:29,840 --> 00:17:32,240 Speaker 2: than a year or two ago, that Elon Musk is 327 00:17:32,240 --> 00:17:35,320 Speaker 2: the wild card man. Should we doubt him? I mean 328 00:17:35,680 --> 00:17:40,240 Speaker 2: Mark Zuckerberg pulled it off, didn't he at Meta? Should 329 00:17:40,400 --> 00:17:42,680 Speaker 2: Is this a big challenge now that Elon Musk will 330 00:17:42,720 --> 00:17:45,960 Speaker 2: embrace and he will get this company more efficient and 331 00:17:46,040 --> 00:17:47,920 Speaker 2: more profitable. Yeah? 332 00:17:48,359 --> 00:17:50,280 Speaker 4: I mean I talked about this on air and I 333 00:17:50,320 --> 00:17:53,800 Speaker 4: wrote about it in my column today as well on 334 00:17:53,920 --> 00:17:57,159 Speaker 4: Tech Daily that there are times where Elon Musk is 335 00:17:57,240 --> 00:18:01,280 Speaker 4: just consistent, and this in terms of layoffs is one 336 00:18:01,320 --> 00:18:04,159 Speaker 4: area that Musk is consistent. He did it in twenty 337 00:18:04,200 --> 00:18:06,960 Speaker 4: twenty two where they cut around ten percent of staff. 338 00:18:08,119 --> 00:18:11,480 Speaker 4: He's talked about the impact of rates on demand presently, 339 00:18:12,320 --> 00:18:16,080 Speaker 4: and he's always had this mantra that the leaders of 340 00:18:16,119 --> 00:18:21,400 Speaker 4: each business unit should be aggressive in pursuing cost savings. Basically, 341 00:18:21,520 --> 00:18:24,520 Speaker 4: he says to all of them, get me cents off 342 00:18:24,560 --> 00:18:28,639 Speaker 4: the dollar on every component, shave cost out of every process. 343 00:18:29,040 --> 00:18:31,120 Speaker 4: And he's always done that, and this is him doing 344 00:18:31,119 --> 00:18:34,120 Speaker 4: it again. The difference is that, you know, he's got 345 00:18:34,119 --> 00:18:36,679 Speaker 4: a lot else going on. He's the CEO leader of 346 00:18:36,720 --> 00:18:40,480 Speaker 4: five other companies, and it's just disconcerting when two big 347 00:18:40,560 --> 00:18:44,520 Speaker 4: name executives that are highly competent leave the company at 348 00:18:44,520 --> 00:18:47,800 Speaker 4: the same time. So this time, I think investors and 349 00:18:47,840 --> 00:18:52,800 Speaker 4: Tesla shareholders and Tesla owners as well basically trying to 350 00:18:52,920 --> 00:18:54,960 Speaker 4: wade through it and go is the net result that 351 00:18:55,119 --> 00:18:56,119 Speaker 4: Lance got this or not? 352 00:18:56,560 --> 00:18:58,639 Speaker 1: Well, that goes to the next question. I mean, if 353 00:18:58,680 --> 00:19:01,400 Speaker 1: he's spread himself to friendly, do we need to see 354 00:19:01,480 --> 00:19:05,240 Speaker 1: him kind of remain more laser focused on the Tesla 355 00:19:05,320 --> 00:19:07,480 Speaker 1: problem at the exclusion of some of the other things 356 00:19:07,480 --> 00:19:08,359 Speaker 1: he's got his hands in. 357 00:19:09,160 --> 00:19:09,560 Speaker 2: Yeah. 358 00:19:09,640 --> 00:19:12,640 Speaker 4: Yeah, you know, to the root of your previous question, 359 00:19:12,720 --> 00:19:15,320 Speaker 4: there is an element of key man risk. Tesla now 360 00:19:15,359 --> 00:19:18,680 Speaker 4: literally puts it in its regulatory filings that if anything 361 00:19:18,720 --> 00:19:21,320 Speaker 4: would happen to Elon Musk, you know, horrible to say. 362 00:19:21,359 --> 00:19:24,160 Speaker 4: The easiest example for our globe audience, if Elon Musk 363 00:19:24,160 --> 00:19:26,800 Speaker 4: were to be hit by a bus Tesla would have 364 00:19:26,880 --> 00:19:30,120 Speaker 4: a problem. And that's me paraphrasing. And again it goes 365 00:19:30,160 --> 00:19:32,439 Speaker 4: back to when Drew Baglino resigned or you know, he 366 00:19:32,440 --> 00:19:34,520 Speaker 4: announced he'd left Tesla, but a source told me he 367 00:19:34,600 --> 00:19:37,720 Speaker 4: resigned rather than he was fired. A lot of people 368 00:19:37,800 --> 00:19:41,400 Speaker 4: thought Drew might be next in line potentially to be CEO. 369 00:19:41,800 --> 00:19:44,560 Speaker 4: He'd done eighteen years at Tesla. He leads all energy 370 00:19:44,600 --> 00:19:47,160 Speaker 4: and powertrain activities at the company, or he did until 371 00:19:47,200 --> 00:19:51,080 Speaker 4: last night. So with him out the running, there's now 372 00:19:51,080 --> 00:19:54,520 Speaker 4: only three named executive officers, including Musk. And you wonder 373 00:19:54,600 --> 00:19:57,280 Speaker 4: like if he ever turned around and said, I'm done 374 00:19:57,280 --> 00:19:59,240 Speaker 4: with Tesla for now, I'm moving on to something else. 375 00:19:59,640 --> 00:20:01,040 Speaker 4: Who person might be. 376 00:20:02,560 --> 00:20:05,640 Speaker 2: Ed just in twenty seconds or so? Does this mean 377 00:20:05,720 --> 00:20:09,240 Speaker 2: lower prices across the board for evs and does this 378 00:20:10,040 --> 00:20:12,840 Speaker 2: bring in viability? How viable are these companies? 379 00:20:13,760 --> 00:20:16,199 Speaker 4: Well, the answer is no. I don't think if you 380 00:20:16,240 --> 00:20:18,359 Speaker 4: see job cuts in other ways to save money, that 381 00:20:18,400 --> 00:20:20,800 Speaker 4: you'll continue to see price drops. I think they've cut 382 00:20:20,840 --> 00:20:23,960 Speaker 4: as deep as they can, but you never know. They've 383 00:20:24,000 --> 00:20:26,320 Speaker 4: not been afraid to use price changes as a lever. 384 00:20:26,600 --> 00:20:28,760 Speaker 1: Yeah, so far this year the stock is down thirty 385 00:20:28,880 --> 00:20:31,679 Speaker 1: five percent. Talk about price cuts, and it's always a pleasure. 386 00:20:31,760 --> 00:20:34,239 Speaker 1: Thank very much for making time to chat with us. 387 00:20:34,320 --> 00:20:37,840 Speaker 1: Bloomberg's Ed Ludlow, co host of Bloomberg Technology on the 388 00:20:37,840 --> 00:20:41,119 Speaker 1: Tesla story shares today in the regular session down to 389 00:20:41,160 --> 00:20:42,240 Speaker 1: five point six percent. 390 00:20:43,160 --> 00:20:46,600 Speaker 2: This is the Bloomberg Daybreak Asia podcast, bringing you the 391 00:20:46,680 --> 00:20:50,120 Speaker 2: stories making news and moving markets in the Asia Pacific. 392 00:20:50,359 --> 00:20:53,520 Speaker 2: Visit the Bloomberg Podcast channel on YouTube to get more 393 00:20:53,560 --> 00:20:57,359 Speaker 2: episodes of this and other shows from Bloomberg. Subscribe to 394 00:20:57,400 --> 00:21:01,200 Speaker 2: the podcast on Apple, Spotify, or anywhere else you listen 395 00:21:01,480 --> 00:21:04,680 Speaker 2: and always on Bloomberg Radio, the Bloomberg Terminal, and the 396 00:21:04,680 --> 00:21:06,000 Speaker 2: Bloomberg Business app.