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Speaker 1: What's up. This is the people Shark. Here Damon John

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Speaker 1: with a motivation moment for you. Courtesy of that Moment

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Speaker 1: with Damon John, a production of the Black Effect podcast

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Speaker 1: Network and iHeartRadio. Women own about forty two percent of

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Speaker 1: small businesses in the United States. That's thirteen million businesses.

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Speaker 1: National Women's Business Council provided us this information. Women are

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Speaker 1: behind so many more business ideas and products than you know.

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Speaker 1: They're contributing in so many ways to the economy and

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Speaker 1: providing products we use every day. So I want you

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Speaker 1: to think about this. I want to make sure that

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Speaker 1: you understand the importance of women when it comes to

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Speaker 1: not only this large number that we see of women

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Speaker 1: own businesses, but the customer. The woman is generally the

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Speaker 1: customer in any relationship at the household as well as

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Speaker 1: the personal consumer. Women shop ten times every one time

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Speaker 1: a man shop. So when you have a product, you

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Speaker 1: need to always consider does it relate to women? Now,

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Speaker 1: I don't care if it's a male dominated product, but

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Speaker 1: the woman is usually the decision maker of products. Let's

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Speaker 1: stake cars. I've said this many times. Up until the seventies,

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Speaker 1: car makers went out and they only made cars marketed

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Speaker 1: to men muscle cars in this and that they would

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Speaker 1: later on understand that the mother of a household is

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Speaker 1: the one who is dictating the type of car that

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Speaker 1: she believes and needed for the household. As well as

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Speaker 1: of course, when women are attracted to certain cars and

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Speaker 1: they like it and it happens to be a man

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Speaker 1: is going to purchase the car for him, so of

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Speaker 1: course he wants to make sure that he impresses the woman.

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Speaker 1: Women are the decision makers in the home and in

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Speaker 1: the retail business. And think about it, for every single

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Speaker 1: man listening to me, I am joking, but I'm not

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Speaker 1: tell me a product that you have purchased that you

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Speaker 1: can put in the common area of your home. I'm sorry, man,

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Speaker 1: you will probably not have anything in that common area

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Speaker 1: besides maybe a lazy boy. And then even after that,

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Speaker 1: in your man cave, that man cave gets shrunk down

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Speaker 1: by by twenty or thirty percent because the real boss

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Speaker 1: of the house says, I need some more space. So

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Speaker 1: there you have always think about satisfying the women's need

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Speaker 1: because they are the top purchaser and as you see,

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Speaker 1: the top business owners. So two and in every week

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Speaker 1: or more episodes of that moment with Damon John Peace