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Speaker 1: This is the business of sports. Let's talk Super Bowl

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Speaker 1: and Fox Sports, every single thing that occurs. I want

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Speaker 1: people to remember, this is a business. Guaranteed money isn't

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Speaker 1: necessarily guaranteed. Michael bar How high can these valuations go? Scott,

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Speaker 1: everybody loves rooting against him, right, Evan, nobody Williams Off

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Speaker 1: the field, the NBA has never been buzzier. And the

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Speaker 1: leaders in the sports industry Major League Baseball Commissioner Rob

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Speaker 1: man Brady, CEO of Oracle, Mark Bert here At Smith,

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Speaker 1: president of Ticketmasters, maybe race card driver. Hello cast ever

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Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. Hello, I'm Scott,

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Speaker 1: I'm Evan, Novie Williams, and I'm Michael Barr. And this

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Speaker 1: is the Bloomberg Business of Sports podcast where we explore

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Speaker 1: the big money issues in the world of sports. And

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Speaker 1: let's start with a big one. Tom Brady and the

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Speaker 1: New England Patriots are out of the playoffs right in

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Speaker 1: the wild cards spot. They lost to the Tennessee Titans.

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Speaker 1: So the big talk is now that Tom Brady is

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Speaker 1: a free agent one is he going to retire to

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Speaker 1: and if he decides to play, will he still be

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Speaker 1: with the Patriots? Well, This is where the business of

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Speaker 1: it all comes in. This is the ruthless part of

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Speaker 1: the NFL, where you have a hard salary cap. You

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Speaker 1: only have so much money to spend, and the quarterback

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Speaker 1: usually unless you get you know, you're lucky enough to

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Speaker 1: have a really young quarterback on on a rookie deal,

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Speaker 1: the quarterback usually takes up a big chunk of that

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Speaker 1: salary cap. And you can bet Tom Brady, while probably

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Speaker 1: knowing he's not the Tom Brady of ten years ago,

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Speaker 1: he's still gonna want a pretty hefty salary and you

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Speaker 1: have to decide, if you are the new England Patriots,

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Speaker 1: do you want him back at that cost or is

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Speaker 1: there a better way to allocate those dollars. Yeah, we

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Speaker 1: Tom Brady made I think it's twenty three million dollars

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Speaker 1: this season. Uh. He signed a contract, a two year

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Speaker 1: extension that was going to put him through two more years,

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Speaker 1: but just because of the way that was set up

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Speaker 1: in voids automatically at the end of this year, so

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Speaker 1: he would come a free agent, I think for the

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Speaker 1: first time time the first time in his career. Um,

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Speaker 1: So some things to think about. Certainly, you know, he

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Speaker 1: has been a player who has been willing to take

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Speaker 1: pay cuts multiple times in the past. Um, if he's

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Speaker 1: willing to do that, that might make this a little

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Speaker 1: easier of a decision to the Patriots don't have a

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Speaker 1: successor right now, right, I mean, Jimmy Garoppolo was going

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Speaker 1: to be that person. From what people have reported. Bill

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Speaker 1: Belichick was livid when when he was traded. Um, yeah, exactly.

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Speaker 1: And Jared's did him as the backup. He's a rookie

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Speaker 1: from Auburn. Don't know much about him. He's not he's

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Speaker 1: probably not ready to be to step in right now.

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Speaker 1: So the Patriots projected to have thirty million dollars of

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Speaker 1: cap space next year because the cab is expanding. Who

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Speaker 1: knows how much, you know, how expensive it is to

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Speaker 1: get Tom Brady. It sounds like he wants to play again,

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Speaker 1: but you know, there's a chance that you know, that interception,

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Speaker 1: that pick six he threw at the end of that

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Speaker 1: game ends up being the end of the Brady Belichick

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Speaker 1: six super Bowls and fifty Super bowl appear he was

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Speaker 1: If he was a Boston Red Sox, he'd be done.

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Speaker 1: I know, Well, there there is no loyalty and that

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Speaker 1: they know, you know what they have the analytics to

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Speaker 1: show you hit like thirty five bye bye, and and

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Speaker 1: the Patriots have done that in the They've been fairly

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Speaker 1: ruthless in terms of players who have been with the

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Speaker 1: team for a very long time who once there. Whatever

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Speaker 1: the analytics or the economics say, maybe we don't want

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Speaker 1: this anymore. They're very quick to cut bait. But see before,

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Speaker 1: I know everybody you know in the media is like, well,

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Speaker 1: what's gonna happen to Tom Brady? But let's yeah, I

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Speaker 1: know we're in the same but let's I want to

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Speaker 1: go back to a series that happened that may have

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Speaker 1: changed the whole game, and is when the Patriots were

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Speaker 1: at the goals. I watched the game. You should then

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Speaker 1: let me let me, let me set this up. The

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Speaker 1: Patriots there at the Tennessee one yard line, okay, and

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Speaker 1: it's first and handed the ball to thank you. Everybody

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Speaker 1: will get that joke. It's far awaiting. That's a far

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Speaker 1: ranging good joke right there. Yeah, and they didn't bunge

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Speaker 1: it in and instead they went for the field goal,

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Speaker 1: and uh, if they would have punched it in, that

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Speaker 1: would have changed the whole Yeah, I felt sure at

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Speaker 1: fourth and goal that he was going to do it,

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Speaker 1: but he didn't. So now the Patriots do not have

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Speaker 1: the lead, and he gets to the point, like you

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Speaker 1: were saying, Evan, that he throws to pick six at

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Speaker 1: the end of the game, and of course you don't

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Speaker 1: want to go out like that. Well, there are others.

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Speaker 1: By the way, Drew Brees is in the same situation,

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Speaker 1: has the exact same contract. He has that two year

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Speaker 1: extension that gets avoided at the end of this year. Um,

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Speaker 1: I think he probably seems more likely that he is

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Speaker 1: going to stay in New Orleans than than maybe Tom

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Speaker 1: Brady is to stay in New England. But well, you

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Speaker 1: know who don't have answer? You know who could answer

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Speaker 1: this question, and I don't. And it's not even Tom Magic. No,

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Speaker 1: you know who can answer this question. Who's going to

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Speaker 1: make this decision? Well, outside of the high ups, who's

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Speaker 1: going to make the decision is making this She has

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Speaker 1: four years, as we all know, lobby for him to

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Speaker 1: be done. She's ready for him to go do something else,

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Speaker 1: and this might provide that opportunity. Hot off the wire,

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Speaker 1: we have a coaching change in Dallas. Apparently they have

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Speaker 1: hired Mike mcc Don't let babies grow up to be cowboy.

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Speaker 1: You remember Mike McCarthy, he used to be with the

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Speaker 1: Green Bay Packers. Yeah, and Evan came up with the

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Speaker 1: best line. No stranger to Texas I did. His first

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Speaker 1: coaching stick was where Fort Hayes stag. I don't know

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Speaker 1: it's in Kansas. You said it because it was in Texas.

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Speaker 1: But I can always get back in it by saying

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Speaker 1: now he goes back to being useless. I thought when

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Speaker 1: you said it, I thought you were giving me for perf.

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Speaker 1: I was saying a random thing about Mike McCarthy. I

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Speaker 1: should have known better. I want a Super Bowl in

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Speaker 1: in Green Bay. As you said, Michael, Um, I'm not

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Speaker 1: personally not surprised that Jerry Jones is going with someone

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Speaker 1: who has coached in this in this league before. But

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Speaker 1: that's the big shoes, right, I mean not big used

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Speaker 1: to fill, but you know the expectation there is is huge.

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Speaker 1: I am. I hate to bring this up, but as

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Speaker 1: we remember that, oh, let's say that in the end

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Speaker 1: it didn't work out well with the relationship between McCarthy

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Speaker 1: and Aaron Rodgers. So now what happens in Dallas but

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Speaker 1: him with DAKA, I mean he's the coach he's there now.

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Speaker 1: I'm guaranteeing this. I haven't seen the contract, but I

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Speaker 1: know he's got a few years and he's gonna have

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Speaker 1: a pretty decent salary and he's gonna get paid for

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Speaker 1: those years. So he's got a certain amount of power

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Speaker 1: right now because he's there, and he has experienced and

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Speaker 1: he wanted. Jerry thinks he's the right guy. Uh. If

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Speaker 1: he really wants to win, there's one thing he has

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Speaker 1: to do. One thing that we have not seen from

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Speaker 1: a Dallas Cowboys coach looking for success. Run the score

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Speaker 1: more than the other team. No, no, they do that.

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Speaker 1: Sometimes they have to wear a hat like Tom Landry.

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Speaker 1: Oh well, I I love Tom McCarthy. Should come out

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Speaker 1: in a Tom Landry homage hat. Come out where the tie? When? What?

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Speaker 1: The speaking of what happened to those days? Remember when

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Speaker 1: the coaches came out and they were in double breastts

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Speaker 1: and they had ties and Rio did that for a

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Speaker 1: bit with the Jaguar. I would do any favorite Major

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Speaker 1: League Baseball managers to not wear the baseball uniform. Oh,

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Speaker 1: I know the opposite. I think football coaches should have

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Speaker 1: to wear the football No so bad. Hockey coaches look

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Speaker 1: good in the suits though. Yeah, see that's what I'm saying.

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Speaker 1: Hank stramp Man, he had that double breast it man

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Speaker 1: when he was with Kansas City. You look good. Then

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Speaker 1: we have to go back to Doug mo of the

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Speaker 1: Denver Nuggets, and man, he had some outfits. Well, then

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Speaker 1: you can go to Chuck Daily. Chuck Daily, I'll top

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Speaker 1: you with pat Ry. I can't either repeat when Charles

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Speaker 1: Barkley said about Chuck Dailey. Let's just say pretty dressing,

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Speaker 1: That's all I got. Yes, yes, well, Dallas Cowboys have

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Speaker 1: a new A lot of this is also just the

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Speaker 1: NFL you know, media machine at work, right, I mean,

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Speaker 1: the we're recording too early to get the ratings from

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Speaker 1: the Sunday games. The two Saturday games did bonkers very much, right.

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Speaker 1: The overtime Bill's Texans game, I think was the highest

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Speaker 1: rated Saturday afternoon wild Card game in in six years,

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Speaker 1: and then the Patriots game was the highest wild Card

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Speaker 1: game of any sort in the past six six years.

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Speaker 1: So two major, you know, huge ratings numbers. And then

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Speaker 1: we had an overtime game on Sunday and then another

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Speaker 1: close game on Sunday night. So I would imagine all

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Speaker 1: those ratings are going to be pretty high as well.

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Speaker 1: Not not a bad result for the what was going

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Speaker 1: on at Madison Square Guard what bull Riders, That's what

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Speaker 1: this is why we were This is your you, guys,

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Speaker 1: this is your story here, bull Riders. Uh. The pro

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Speaker 1: tour sponsorship has surged, the projecting increase, and now because

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Speaker 1: it's under the ownership of endeavor Um, the reliance on

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Speaker 1: sponsorship is going down. It's more media money. But still

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Speaker 1: what we found interesting about this, Evan and I is

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Speaker 1: not only is sponsorship going up, but it's who they're signing.

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Speaker 1: And one of the sponsors that we found very interesting

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Speaker 1: with the PBR was the US Concealed Carry Association. That's

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Speaker 1: a gun lobby group. Now, I'm wondering if the US

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Speaker 1: Concealed Association called the NFL or Major League Baseball or

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Speaker 1: the NBA or the nh L and said we'd like

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Speaker 1: to pay you, we'd like to be what do you

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Speaker 1: think the answer would be, Mr Barr, I bet you

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Speaker 1: would be thank you, but no thank you, thank you,

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Speaker 1: but no thing that. Yeah, but I've been spoke to

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Speaker 1: Sean Gleeson, he's the CEO of PBR, and I thought

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Speaker 1: his take was pretty interesting. Yeah, So he I mean,

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Speaker 1: first of all, he knows they know their audience right

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Speaker 1: who we are. And he knows, you know, the vast

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Speaker 1: majority of PBR fans support is the cowboys sport. Plus

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Speaker 1: years as a Cowboy sport, um, he knows that a

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Speaker 1: vast majority of them support the Second Amendment. I don't

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Speaker 1: know the number of them that are gun owners. I

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Speaker 1: imagine that it's larger than it would be if you're

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Speaker 1: the NHL Major League Bowler nfl UM. And he really

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Speaker 1: believes that the organization needs to stand for the things

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Speaker 1: that its fans believe in. Now I should add this disclaimer.

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Speaker 1: Michael Bloomberg, the founder and majority owner of Bloomberg LP,

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Speaker 1: the parent of Bloomberg News, is founder of every Town

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Speaker 1: for Gun Safety. It's a nonprofit group that advocates for

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Speaker 1: gun control measures like universal background checks. Right now, more

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Speaker 1: afraid of guns. I'm a little afraid of what's going

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Speaker 1: on with Evan's voice. Yeah, are you under the weather

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Speaker 1: or is this just a little fraud? I feel fine.

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Speaker 1: I know you don't sound so good. It just hit

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Speaker 1: me now. You don't sound again. If you get me

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Speaker 1: sick again, don't again? What well? If you get me

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Speaker 1: sick because I was already sick previously, not me being

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Speaker 1: the again, not you're doing again, but no, I feel

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Speaker 1: I feel good. So PBR yeah, I mean you mentioned

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Speaker 1: this earlier, Scott. You know they rely more on sponsors

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Speaker 1: than you know your NFL. You know, thirty three of

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Speaker 1: PBRs revenue comes from its corporate partners right now, right

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Speaker 1: so you know that one of those is the US

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Speaker 1: Concealed Care Association and other US Border Patrol probably another

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Speaker 1: one that a lot of leagues would maybe want to

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Speaker 1: stay away from for for political reasons. But look, you

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Speaker 1: know this is a league again that understands where its

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Speaker 1: customers are, understands what they believe in, and I'm sure

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Speaker 1: there is some you know, positive equity they get from

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Speaker 1: these deals coming from the time from the story recently,

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Speaker 1: big one on sort of the patriotism in the NFL

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Speaker 1: and how it's everywhere from the collet to the field,

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Speaker 1: the big flags and everything. I wonder if the Border

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Speaker 1: Patrol came to them said we'd like to be an

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Speaker 1: NFL sponsor, I wonder how that would go. I mean,

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Speaker 1: there's also a money component here right there. Just the

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Speaker 1: US Border Patrol have anywhere near the amount of money

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Speaker 1: to to pony up for for NFL partnership. I mean

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Speaker 1: they were taking they were taking money from various parts.

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Speaker 1: I mean taxpayer money was being used for some of

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Speaker 1: the shows of patriotism in the NFL. Then it had

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Speaker 1: to be returned. But you've been, I know, to to

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Speaker 1: a few of these PBR events in New York. How

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Speaker 1: much how much patriotism? What? What's the what's the atmosphere?

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Speaker 1: It's not over the top, it's not um what I

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Speaker 1: have told them, by the way, in my limited exposure

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Speaker 1: was one we love the rodeo clown guy who who's

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Speaker 1: like the m CD event I believe, and how I

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Speaker 1: believe is this Flip wrap Rass Muslin. Flip Rass Muslin,

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Speaker 1: and I look him up if you've ever seen him.

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Speaker 1: He's very good at what he does. Seriously, he's extremely

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Speaker 1: good at what he does. It's a very difficult thing.

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Speaker 1: And also they need to speed things up because there

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Speaker 1: were so much And I understand why you got to

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Speaker 1: get you know, one bowl out, get the next one.

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Speaker 1: I get it, but when you're bringing kids, and you

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Speaker 1: certainly want to attract kids, having like ten minutes between

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Speaker 1: but it was just it went for three something hours

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Speaker 1: and it just felt long. I gotta find a way

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Speaker 1: to contend. A lot of fights are like UFC for example, Yes, yes,

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Speaker 1: finally this I wonder about this story. Schools one out

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Speaker 1: of bold ticket requirements. What happens is that college football

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Speaker 1: teams they don't want to buy the tickets that for

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Speaker 1: participating teams UH to buy a certain number of tickets. Now,

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Speaker 1: I'm not sure why. They're hard to sell, hard to

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Speaker 1: sell there you go there, it's like selling nice to them.

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Speaker 1: You can't if the title of a book by UH,

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Speaker 1: you can't sell the president, the people, the alumni or

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Speaker 1: anybody or people you could, then they wouldn't mind selling them.

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Speaker 1: They're hard to sell that people don't want to go

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Speaker 1: to these Yeah, if you're Boston College and you're playing

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Speaker 1: in the Birmingham Bowl in Alabama, and you have contractually

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Speaker 1: obligated to buy ten thousand tickets, it's tough to sell

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Speaker 1: ten thousand tickets to your fans to travel whatever that is,

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Speaker 1: twelve miles down south to it to a totally different

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Speaker 1: place over the holidays to to go watch a game.

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Speaker 1: So kind of the way this economy has always worked,

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Speaker 1: or worked for a while. Now, you know, teams that

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Speaker 1: when they get into a Bowl game, when they signed

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Speaker 1: that contract, they're contractually obligated to buy a number of tickets,

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Speaker 1: right it's eight thousands, ten, ten thousands, twelve thousand, um.

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Speaker 1: And then they sell in turn sell those to their fans.

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Speaker 1: You know, they rarely sell those out very often, don't.

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Speaker 1: I think SPJ reported this last week that you know,

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Speaker 1: Kentucky when they sold they had eight thousand contractually, they

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Speaker 1: only sold four thousand. The SEC ended up buying back

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Speaker 1: the other four thousand, paying that and then they gave

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Speaker 1: them for free back to the Bowl to sell. If

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Speaker 1: you watched a lot of these Bowl games, you know,

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Speaker 1: you know there's not sixteen thousand people fans in the

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Speaker 1: stands for a lot of these games, right, So that

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Speaker 1: those tickets are not being sold. It seems like colleges

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Speaker 1: are now realizing, hey, maybe there's a way. Yeah, exactly,

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Speaker 1: you need us, they need the schools. Well, I guess

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Speaker 1: it is a private one thing if it's the A

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Speaker 1: c C. But when you when the SEC is going

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Speaker 1: through this, that's a problem. Yeah. And it's a good question, Scott,

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Speaker 1: because this is you know a large part of the contract.

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Speaker 1: The reason this is in the contract. Right, This is

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Speaker 1: how bowls make money, right they there's there's media money,

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Speaker 1: there's ticketing money. Um. I do wonder if you know,

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Speaker 1: suddenly the ten thousand dollar, the ten thousand ticket ticket

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Speaker 1: obligation that both team has, that suddenly gets reduced to

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Speaker 1: two thousand, right, which is friends and family and maybe

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Speaker 1: a few v I P boosters. Uh, the economics may

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Speaker 1: start changing for for these bowls as well, So certainly

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Speaker 1: something to keep an eye on. The goodie bag is

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Speaker 1: gonna go down more place, no more great good by

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Speaker 1: because I said I to the Eskimo is the name

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Speaker 1: of a book written by John's Bolster, the former president

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Speaker 1: of the New Jersey the Nets at the time, that

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Speaker 1: happens to be Eric Spoelstra's father. And how cool is

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Speaker 1: it that like this? He told me the story himself

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Speaker 1: years ago. He used to bring home, you know, at

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Speaker 1: all the free VHS tapes of of the basketball stuff,

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Speaker 1: and you like this because it's Detroit related. And he

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Speaker 1: used to be able to tell Eric when he could

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Speaker 1: tell where he was focusing on and the tape because

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Speaker 1: he would rewind it. And when you get that glitch

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Speaker 1: when you rewound a VHS tape and might not even

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Speaker 1: know what to be ah, but it's this weird old

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Speaker 1: thing we used to use um. But when he would

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Speaker 1: do Isaiah Thomas crossovers, he would study the the Isaiah

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Speaker 1: Thomas crossovers and he was rewinds, rewinds, rewinds, and the

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Speaker 1: tape was worn out right at that spot. And it's

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Speaker 1: real wonder how this guy became an NBA head coach. Right.

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Speaker 1: This has been the Bloomberg Business of Sports podcasting. We're

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Speaker 1: here for you every Monday, Wednesday and Thursday at the

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Speaker 1: same time, talking to you about sports. I am Michael

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Speaker 1: are at Big Bar Sports on Twitter. Eben Novie Williams

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Speaker 1: join us. At the end of the week, we speak

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Speaker 1: with the biggest and brightest in the sports business world.

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Speaker 1: I've been You're supposed to do that after I say

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Speaker 1: who I am around, We've already because now I can

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Speaker 1: see you can follow me on Twitter at so it

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Speaker 1: doesn't really matter because I want you to you know,

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Speaker 1: when we talk to the biggest and bright it's not

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Speaker 1: the most important one. Nail. Guess you're listening to Bloomberg

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