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Speaker 1: What if I told you there was more to the

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Speaker 1: story behind game changing events. Get ready for my new podcast,

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Speaker 1: That Moment with Damon John will jump into the personal

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Speaker 1: stories of some of the most influential people on the planet,

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Speaker 1: from business mobiles and celebrities to athletes and artists. And

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Speaker 1: gave away where now up to about I think seven

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Speaker 1: hundred and fifty thousand dollars we've given away to black businesses,

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Speaker 1: Thank you, and yeah grants not taking didn't take any

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Speaker 1: of their companies. And uh, I have a new I

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Speaker 1: I think this week my third cover of the Ink

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Speaker 1: magazine is out. And I like this because I'm the

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Speaker 1: number one selling Ink magazine cover and history, and I

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Speaker 1: want to make sure if you ever see any of

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Speaker 1: those underachievers called Mark Cuban or Barbara or you, make

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Speaker 1: sure they're aware of that, right right.

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Speaker 2: I like that.

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Speaker 1: I like that. Yeah, yeah, And I'm here hanging out

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Speaker 1: and and I'm not that excited about it, but I

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Speaker 1: clearly got robbed on the masked singer, so my singing

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Speaker 1: career is not going to happen. I like that.

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Speaker 2: I think we should give him some props for that shirt.

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Speaker 2: I think that shirt is Yeah.

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Speaker 1: This shirt that is awesome. Everybody's been talking about this shirt. Really,

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Speaker 1: your whole crew. It's really good. Yeah, we're very we're

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Speaker 1: proud of my shirt. Yeah we are.

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Speaker 2: We're very happy about that. So you've said that it's

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Speaker 2: important to know where power lies, where your personal power lies. Yeah,

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Speaker 2: and then to bring in somebody to kind of help

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Speaker 2: out with the things that maybe you're not strongest at.

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Speaker 2: Would would you share a little bit about your thoughts

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Speaker 2: on that and expand on it.

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Speaker 1: Yeah, you know, I think that we all have a

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Speaker 1: very strong passion about something that we're really good at.

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Speaker 1: But you know, being an entrepreneur is really challenging, right

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Speaker 1: because you know, you wake up with this idea that

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Speaker 1: you're either gonna somebody's problem where you're going to bring

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Speaker 1: joy to somebody's life, hopefully bringing joy, it's going to

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Speaker 1: solve the problem at the same time, but you don't

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Speaker 1: know about You may know about this, but you don't

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Speaker 1: know about manufacturing, distribution, finance, social media, conversion, warehousing, shipping,

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Speaker 1: And you have to find people that are really good

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Speaker 1: at that. And I may my life, this might keep going.

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Speaker 1: And I made a lot of mistakes in my life

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Speaker 1: where I thought that I was supposed to know it all. Okay,

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Speaker 1: I'll even give an example. Even when I started making

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Speaker 1: money and a lot of these people call me, these

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Speaker 1: finance people say, well, you didn't help me make the money.

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Speaker 1: You're a dumb ass. I made the money, right, But

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Speaker 1: they studied finance for the last ten twenty years, right, right.

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Speaker 1: They knew the financial instruments though out in the world.

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Speaker 1: And it's almost like when you look at somebody and

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Speaker 1: you say, well, how can you have a great coach?

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Speaker 1: You know, if that person didn't play basketball, right, But

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Speaker 1: if you ever seen Muhamma Ali's coach or Michael Jordan's coaches,

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Speaker 1: many of them never made the league, but they studied

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Speaker 1: the art of whatever it was so well that they

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Speaker 1: were able to communicate that effectively. And so we often

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Speaker 1: as entrepreneurs, we think that being entrepreneurs is supposed to

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Speaker 1: be tough, But being entrepreneur is supposed to be vulnerable.

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Speaker 1: Actually you're supposed to if you want to be anywhere.

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Speaker 1: You say, and you're in a room, if there's ten

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Speaker 1: people in a room, if you're afraid of being vulnerable

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Speaker 1: because some people are going to laugh at you, you

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Speaker 1: don't want to deal with those fuckers. Anyway, we're gonna

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Speaker 1: laugh at you. Those two people are shallow people in

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Speaker 1: that room, right, But the other eight people who say,

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Speaker 1: oh my god, you do that? You know what? I

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Speaker 1: know how to do this, right. And when you're an entrepreneur,

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Speaker 1: you're vulnerable and you say, hey, I know how to

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Speaker 1: do this, but you know what, I don't know how

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Speaker 1: to do that. Somebody loves to tell you what they

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Speaker 1: know how to do or how they can help you.

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Speaker 1: And I think that that we've grown up with this

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Speaker 1: whole theory of you need to be this hard person, No,

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Speaker 1: you need to be vulnerable.

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Speaker 2: That's so such a great observation, so hard for I

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Speaker 2: think a lot of people to do because they're afraid

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Speaker 2: they're going to look stupid or they're going to look

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Speaker 2: like they don't know be when they're supposed to be.

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Speaker 1: But that mainly happens when you are creating the idea.

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Speaker 1: Because when you're creating the idea, if everybody agreed, then

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Speaker 1: you have the lowest common denominator. But once you start

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Speaker 1: moving on that idea and you start moving up, you

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Speaker 1: start moving into another bracket where different people with the

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Speaker 1: same challenges and that's a different mindset. But you all

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Speaker 1: your life, for the one or two or three years

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Speaker 1: you were starting the business or whatever you were sharing

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Speaker 1: with a bunch of people going out of that don'll

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Speaker 1: never work. But when you start moving up, you start

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Speaker 1: getting to different people who go, oh, yeah that works,

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Speaker 1: and this is what I do. You know, so you

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Speaker 1: move into different brackets. Do you.

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Speaker 2: Do you have any thoughts about like how you deal

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Speaker 2: with when maybe you're saying, this is my idea and

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Speaker 2: other people are kind of shooting it down.

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Speaker 1: Well, I mean, I mean you have to you have

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Speaker 1: to really analyze who's shooting you down. What's the purpose?

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Speaker 1: You know, you know, what's the motivation of shooting it down. Yeah,

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Speaker 1: if you're talking to somebody who doesn't have the vision, yeah,

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Speaker 1: well then you know, don't do that. If you're talking

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Speaker 1: to somebody who's saying, I like your sweater but they

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Speaker 1: didn't put any money out, well they don't have a

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Speaker 1: real need to say it. That's your grandmother. She's going

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Speaker 1: to say that. She's being nice, all right. But if

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Speaker 1: you're talking to a customer who bought your product who's

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Speaker 1: saying this is messed up because of this, well that

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Speaker 1: person didn't have to tell you why it was messed up,

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Speaker 1: they could just move on to somebody else. You need

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Speaker 1: to talk to that person to find out what was

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Speaker 1: the problem to make it better. Because you know, if

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Speaker 1: you look at ninety percent of the top Fortune one

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Speaker 1: hundred companies most profitable products, they came out of customer complaints.

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Speaker 1: They didn't come out of somebody liking it out of

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Speaker 1: they came out of the I have a ketchup bottle,

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Speaker 1: and I keep banging it to get the damn thing

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Speaker 1: on the fifty seven, and it keeps not coming out

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Speaker 1: the right way. So hence they go around on everybody's house.

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Speaker 1: They realize everybody's house is to ketchup bottles upside down

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Speaker 1: in the refrigerator. So then they come out with a

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Speaker 1: plastic catch a bottle with a wider head on the

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Speaker 1: base and then increase their sales. Right, So it really

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Speaker 1: customer complaints is sometimes the best way to, you know,

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Speaker 1: to realize what you have.

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Speaker 2: Do you have any way of monitoring that to kind

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Speaker 2: of identify those opportunities that you use in your companies

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Speaker 2: or people?

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Speaker 1: You will? Yeah, well no, we bring them all in.

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Speaker 1: I mean, you know, when I first started a customer complaint,

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Speaker 1: I mean, there was no social media today, we can

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Speaker 1: hashtag foobo or or bombas or whatever the case is,

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Speaker 1: and you see what people are saying, whether they like

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Speaker 1: it or not, and you can move it into this

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Speaker 1: lane and move it into that lane. You know when

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Speaker 1: I was when food was started to reach its peak

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Speaker 1: and we started to say, well, we need to advertise more.

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Speaker 1: What we found out as we started to do our analysis,

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Speaker 1: So we found out that more people thought food was

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Speaker 1: either sold or we only made baggy jeans, and we

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Speaker 1: had to instead of we could have put more ads

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Speaker 1: on fool Wo, but people would have said we'll still,

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Speaker 1: so we had to address that it was not sold

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Speaker 1: and that we had made form fitting clothes more in Europe.

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Speaker 1: But the American kid wanted baggy jeans and that helped

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Speaker 1: turn us back around. Interesting, But if we would have

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Speaker 1: just said, well, let's just advertise more, that's called spending

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Speaker 1: into the curve right right, So it's always about really

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Speaker 1: understanding analytics are good. But analytics are only good if

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Speaker 1: you dig deep, deep into them, not just I don't

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Speaker 1: need to tell you that obviously, but if you just

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Speaker 1: take it from a surface standpoint, you're never going to

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Speaker 1: get really to the crux of the matter.

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Speaker 2: So I love the story about how your mom was

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Speaker 2: so involved at the beginning in your first meeting and

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Speaker 2: putting the ad in the paper and all that. I

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Speaker 2: don't know if everybody knows that. Maybe you could tell

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Speaker 2: a short version of that, but I love she was

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Speaker 2: really one of your biggest mentors, right, I mean as

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Speaker 2: far as kind of guiding you and helping you.

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Speaker 1: So I'd love to.

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Speaker 2: Maybe give us a little insight into how she helped

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Speaker 2: and shape your thoughts on on business and mentors and

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Speaker 2: how important mentors are generally to you in your opinion

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Speaker 2: for people going forward in business.

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Speaker 1: Hey, yeah, my mother is all and still is one

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Speaker 1: of my biggest mentors. She always has said that it's

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Speaker 1: an education, and it was more of an education, she said, Dami,

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Speaker 1: you need to know how other people think, not the

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Speaker 1: people that are in your neighborhood. And travel is going

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Speaker 1: to be the biggest thing because you need to know

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Speaker 1: other cultures. You need to know how other people, she said,

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Speaker 1: because if you're talking within a vacuum to just others,

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Speaker 1: well you all think the same, she said, by diversity

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Speaker 1: of thinking, the mind, the age you know, and things

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Speaker 1: of that nature. So she would you know my mother

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Speaker 1: didn't have any money, and but my mother would send

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Speaker 1: me to a different city every summer to live. And

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Speaker 1: I think mothers are the ultimate entrepreneur because you know,

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Speaker 1: we can talk about entrepreneurship all day, but a mother

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Speaker 1: brings a child into this world, and there's no book

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Speaker 1: that's going to tell her what to do day by

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Speaker 1: day by day with this child. She figures it out.

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Speaker 2: My wife was very frustrated about that. She's like, they

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Speaker 2: don't give.

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Speaker 1: You a book. They don't give your book. And so

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Speaker 1: my mother sent me this to some place every summer.

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Speaker 1: Somebody may say, well, what kind of how did she

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Speaker 1: do that? Well, my mother was like, all right, she

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Speaker 1: knew a woman that lived in Hawaii, lived on a

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Speaker 1: naval base. So before nine to eleven, you can buy

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Speaker 1: seventeen connecting flight, you know, five years in advance for

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Speaker 1: like one hundred dollars. So I left in June. I

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Speaker 1: got there in August. But I got there and she

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Speaker 1: would babysit. She would take her son and watch her son.

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Speaker 1: But I would live in o Wahoo on a naval base,

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Speaker 1: or the summer. Then I lived in Barbados, then I

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Speaker 1: live in this But what it did was it opened

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Speaker 1: up my mind to understanding other people. So you know,

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Speaker 1: it's kind of like, listen, if we were fighting another country,

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Speaker 1: you want to get advice from our general, or you

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Speaker 1: want to get it from a general who used to

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Speaker 1: run that army, all right, and to find out what's

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Speaker 1: going on. So it's really about mentors that are going

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Speaker 1: to challenge the way you're thinking and be from someplace

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Speaker 1: else to bring a lot of the methodology and or

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Speaker 1: the fundamentals into you.

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Speaker 2: So your most recent book, so you have five books? Yeah,

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Speaker 2: and i'd love to the latest one, power shift? What

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Speaker 2: exactly is a power shift? Would you kind of share

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Speaker 2: the concept with us?

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Speaker 1: Yeah? So all the books are right. So I'm dyslexic,

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Speaker 1: and don't I don't get a joy out of writing books.

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Speaker 1: I get I write a book because after a certain

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Speaker 1: period of time and the most commonly asked questions I get,

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Speaker 1: I usually be able usually able to say, well, oh,

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Speaker 1: go to Tim Ferris's book, go to Gary Vee, or

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Speaker 1: go to whatever, right, Napoleon Hill. There's an answer for that,

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Speaker 1: Robert Kazaki. But when I start getting a lot of

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Speaker 1: questions of things I can answer, I can't refer to

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Speaker 1: one of my books or something else. I start to

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Speaker 1: compile a book, and so I wrote books Rise and Grind.

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Speaker 1: You know, the biggest question we're always asked is life

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Speaker 1: and work balance? Right? Another book, Power Broke, how to

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Speaker 1: do things with no money. It's really about thinking outside

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Speaker 1: the box and getting this information we're talking about, Like

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Speaker 1: my mentor, and we all know Jay Abraham would say

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Speaker 1: op OPM right, and Jay Abrahm will say OPM is

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Speaker 1: other people's mind, power, manpower, manufacturing, marketing. You go into

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Speaker 1: another right now, He'll go in for ten minutes. So

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Speaker 1: I wrote all those But then someone, you know, I

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Speaker 1: started realizing a lot of people came to me and said,

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Speaker 1: I have these ideas, I have this sulf but I can't.

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Speaker 1: I read all your books, but I don't have the

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Speaker 1: power to do so, or nobody will give me the

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Speaker 1: power to do so. And I was like, who the

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Speaker 1: hell is going to give you the power? Nobody will

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Speaker 1: come and take you off the couch and say I'm

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Speaker 1: gonna make you rich, or make you famous, or make

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Speaker 1: you successful, or have you create change. The power is

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Speaker 1: purely with you. Anybody who has ever acquired any level

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Speaker 1: of power or respect that started with them, they have

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Speaker 1: to believe they can do it, and they have to

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Speaker 1: be smart enough to see where the resources are to grab. Right.

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Speaker 1: You can't say I needed money to make money, because

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Speaker 1: if you did, then why sixty five percent a lot

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Speaker 1: of winners and athletes broke three years after winning the

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Speaker 1: Lotto leaving the league? And why is forms one thousand

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Speaker 1: wealthiest people in the world sixty percent of them a

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Speaker 1: self made men and women. That means they didn't have

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Speaker 1: any money. You can't say the money you need money

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Speaker 1: because if you needed money, then we're the Fords and

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Speaker 1: the Carnegie and the Melons. Why didn't they acquire Twitter

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Speaker 1: and Snapchat and or Tesla and Apple? And why is

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Speaker 1: there wealth not increasing wealth and not increasing? Right? The

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Speaker 1: first generation enjoys it, the first generation makes it, second

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Speaker 1: enjoys it, the third destroys it. Right. So it's not

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Speaker 1: about having money, It's about the ability to tap into

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Speaker 1: like the people here, who was smart enough to be

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Speaker 1: in this room to tap into the person right next

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Speaker 1: to them. That's where power comes from, being able to

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Speaker 1: utilize what you have at your fingertips.

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Speaker 2: How did the five books and if you chare just

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Speaker 2: the titles? Because I don't think everybody might know what

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Speaker 2: they are. How did those five books kind of tie together?

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Speaker 2: Because I know the three that I read it just

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Speaker 2: recently all tied together quite well.

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Speaker 1: The first one would display a power nobody really I mean,

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Speaker 1: people knew who I was from being the fool guy,

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Speaker 1: but it was really the fact that we both have

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Speaker 1: the same power underneath our hood and our you know,

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Speaker 1: and we can utilize that, but you have to be

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Speaker 1: able to tap into it. The second one we were

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Speaker 1: moving more into the social media age. I was just

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Speaker 1: on Star Tank just started and Facebook has started three

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Speaker 1: years early, and I was like, you are a brand,

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Speaker 1: whether you know it or not, whether you like to

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Speaker 1: admit that you're a brand personally, you can no longer

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Speaker 1: hide you personal the brand. And can you put yourself

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Speaker 1: in two to five words? Apple thing different? I could

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Speaker 1: just do it poo before us bias because if you

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Speaker 1: don't know what your two to five words are that

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Speaker 1: you stand for, you're gonna leave it up to us

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Speaker 1: to interpret. The next one was power broke. Now that

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Speaker 1: you're a brand, now you understand you have the power,

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Speaker 1: how are you going to create wealth or success or

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Speaker 1: change or do whatever you're going to do? Stop telling

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Speaker 1: me you need money because I'm dyslexic, I got left

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Speaker 1: back in school. I'm African American. I don't know anybody

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Speaker 1: with money. When I was coming up and I didn't

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Speaker 1: have a famous last name, and I made it. How

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Speaker 1: can you? And I grew up with you know, my

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Speaker 1: father left when I was ten? How can I do it?

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Speaker 1: And you can? If my dumbass can do it, everybody

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Speaker 1: can do it. And that was the power broke. The

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Speaker 1: next one was rise and Grind and I studied in

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Speaker 1: this book you know, ten or maybe fifteen subjects, and

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Speaker 1: all came up with that we only have twenty four

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Speaker 1: hours a day. Why am I using my twenty four

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Speaker 1: hours more effectively than yours? It's the whole theory of

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Speaker 1: the way. You can think small, you can think big,

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Speaker 1: and we all have twenty four hours a day. But

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Speaker 1: what is the method that I'm noticing every single person

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Speaker 1: have in common that are utilizing every single day. And

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Speaker 1: then the last one was, as I explained, powership. You

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Speaker 1: know the three levels of power which are creating influence,

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Speaker 1: and then you know, obviously negotiating and the power of negotiation.

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Speaker 1: And then even if you don't win in the negotiation,

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Speaker 1: how do you use that relationship to foster ten more

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Speaker 1: deals even though you didn't get that deal. I mean,

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Speaker 1: hopefully you get that deal, but even if you didn't,

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Speaker 1: how do you do that?

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Speaker 2: You know, puts the quick summary on that of how

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Speaker 2: do you use that relationship?

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Speaker 1: It because a lot of people, I.

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Speaker 2: Think, look at maybe a deal that doesn't work out

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Speaker 2: as a failure. But sometimes it's just a bridge to

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Speaker 2: a different relationship. Sometimes you're still bad.

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Speaker 1: That's all it is, back, That's all it is. It's

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Speaker 1: a dating process, right, I mean, shark tankers spoil people,

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Speaker 1: you know, to the point where you think, in eight

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Speaker 1: minutes you either get a deal or you don't. But

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Speaker 1: it's not. It's usually how you handle the deal. Unless

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Speaker 1: you're buying a pack of gum at the store. A

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Speaker 1: transaction really never happens in the first time you meet somebody.

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Speaker 1: Nobody here has had a transaction the first time probably

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Speaker 1: you know a lot of time they say a brand.

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Speaker 1: It takes you about twenty two times to touch or

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Speaker 1: visualize a brand before you actually make, you know, a transaction.

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Speaker 1: Even then you still go to a friend and say,

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Speaker 1: what do you think about this? Yeah, but you ever

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Speaker 1: heard about that? And that's the same when you're dealing

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Speaker 1: with humans. You know, you may meet some way today,

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Speaker 1: talk from a couple of times, and then the next time,

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Speaker 1: you know, they may have said something to you. You

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Speaker 1: said some of them kind of had a conversation, but

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Speaker 1: then all of a sudden, the next time you see me,

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Speaker 1: you kind of follow up because something triggered that conversation,

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Speaker 1: and then you like the way that you were interacted.

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Speaker 1: A lot of times, the best thing to do is

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Speaker 1: a deal goes sour or not good, and you go, hey,

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Speaker 1: I'm glad thin you know, sorry things didn't work out. Yeah,

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Speaker 1: I wish you all the best. Yeah. And then the

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Speaker 1: next time you're trying to negotiate something, the person's like

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Speaker 1: that person's easy to deal with, you know. It's the

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Speaker 1: person who was always like, ah, do you know You're like, oh, well,

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Speaker 1: I don't want to even if it did work out,

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Speaker 1: I don't want to deal with that person.

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Speaker 2: I like to say this, if you can have a

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Speaker 2: deal that you try to do with somebody that doesn't

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Speaker 2: work out and you can stay friends, that's a really

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Speaker 2: great opportunity.

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Speaker 1: Said. You know, when you feel like somebody doesn't need

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Speaker 1: you right all right, when you feel like you know,

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Speaker 1: the best thing on chart tank or anytime someoney's pitching

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Speaker 1: when they're telling you a story and they're telling you

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Speaker 1: how this train is going to leave the station one

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Speaker 1: way or another. I want you on the train, but

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Speaker 1: it's leaving the station. Then you go you get the phoem.

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Speaker 1: Oh wait a minute. When you're talking about don't go

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Speaker 1: talk to barber. You know she don't take on medicine.

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Speaker 1: You know, maybe you want to hang out, you know.

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Speaker 2: So speaking of the Shark Tank people, we were talking

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Speaker 2: about it, and you mentioned in your book as well

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Speaker 2: that when they when the different sharks are negotiating, so

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Speaker 2: you're kind of in competition with them at the same

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Speaker 2: time that you are, you know, maybe sometimes collaborating. So

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Speaker 2: you've kind of identified little tells that they've got when

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Speaker 2: they're negotiating.

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Speaker 1: I loved that.

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Speaker 2: Would you share kind of some of those observations and

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Speaker 2: then maybe how you use that generally when you're negotiating

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Speaker 2: with people.

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Speaker 1: Body language is key in negotiating. So body language is average,

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Speaker 1: it averages out about sixty five percent of communication. And

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Speaker 1: so when I see Robert and I see his uh,

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Speaker 1: you know, so he's not going to make an offer

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Speaker 1: with his legs close, right, because it's just what it is.

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Speaker 1: The power stance is when you have your legs open right. Also,

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Speaker 1: when I see him starting to when when I see

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Speaker 1: him starting to turn his feet towards the entrepreneur. And

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Speaker 1: sometimes you'll have the book open because he's looking at

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Speaker 1: the math, and somehow he'll close it and he'll lean

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Speaker 1: like that, you know. Uh, Barbara, when I see her

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Speaker 1: her eyebrows. Barbara's horrible at numbers. So when I see her, like,

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Speaker 1: I know there's an offer coming. When I see Mark,

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Speaker 1: when I see Mark sit way way back like this, yeah, yeah, yeah, yeah,

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Speaker 1: when I see him sit way way back, like I

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Speaker 1: don't know Kevin, because Kevin just a bottom feeter. He

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Speaker 1: just goes, you know, And I got an offer. You

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Speaker 1: want to take two dollars for that ship? You know?

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Speaker 2: So do you look for like do you pay attention

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Speaker 2: to that in like when you're reading the room, I.

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Speaker 1: Tell you I pay attention not a lot. You know,

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Speaker 1: I don't turn. I don't do it. I used to

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Speaker 1: do it more when I was single. Yeah, I paid

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Speaker 1: a lot of attention to that, But I pay attention

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Speaker 1: to it on my side of it. You know, if

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Speaker 1: I'm negotiating with somebody in I see that they've put

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Speaker 1: some objects in front of them, my phone or something

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Speaker 1: else like this, and we're two sides of the table.

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Speaker 1: If they're on that side of the table, I'll move

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Speaker 1: to this edge right here to get the objects out

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Speaker 1: of front, because they're trying to create a border between them.

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Speaker 1: Or I'll see the temperature in the room because they

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Speaker 1: could be crossing their legs and arm because it's cold, right,

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Speaker 1: they may not be, you know, I'll see if they're

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Speaker 1: fidgeting with their pen or you know, often women will

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Speaker 1: move their hair over their ear, things of that nature.

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Speaker 1: So yeah, I'll definitely take a look at them and

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Speaker 1: you know, see where I see a level of interest

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Speaker 1: with them. Yeah, that's cool.

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Speaker 2: So you mentioned also that turning fifty kind of triggered

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Speaker 2: a shift for you. Would you share a little bit

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Speaker 2: about that, what that looked.

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Speaker 1: Like in my book? No, just generally, yeah, oh in general,

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Speaker 1: you mean my health and you're talking about life in general.

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Speaker 2: Fifty What were you thinking? What are you doing different?

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Speaker 1: What? You know what? Yeah, I'm focusing on my health,

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Speaker 1: you know, but I do goal setting, and so you know,

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Speaker 1: I'm fortunate enough to meet a lot of people. And

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Speaker 1: so one thing is I every year I reset my

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Speaker 1: focus on who I'm going to cut out of my life,

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Speaker 1: because I do I realize that, you know, at fifty

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Speaker 1: years old. You know I'm fifty three now, right, So

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Speaker 1: I have a hot, hot, a really good twenty summers

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Speaker 1: left in regards to being effective in business and changing

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Speaker 1: the world. I have twenty summers left, and I need

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Speaker 1: to make the most out of those twenty summers. Now,

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Speaker 1: if I end up having thirty summers, that's great. I'm

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Speaker 1: not saying I'm gonna be dead, right, So that's not

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Speaker 1: a goal now, right, But that's how But if you

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Speaker 1: really think about life, it's serious. Right. You got twenty

432
00:21:04,160 --> 00:21:07,000
Speaker 1: summers left, right, and may be two summers left if

433
00:21:07,000 --> 00:21:10,920
Speaker 1: I walk down the wrong street, right. But out of that,

434
00:21:11,000 --> 00:21:12,560
Speaker 1: I I'm not going to be arguing with the same

435
00:21:12,560 --> 00:21:14,520
Speaker 1: people that I've been arguing with for twenty thirty years.

436
00:21:14,520 --> 00:21:15,640
Speaker 1: So I'm not going to spend the rest of my life

437
00:21:15,840 --> 00:21:40,680
Speaker 1: on that. And when I look at people and I

438
00:21:40,720 --> 00:21:43,480
Speaker 1: analyze them, I say, well, if they're not a good

439
00:21:43,480 --> 00:21:45,320
Speaker 1: friend to themselves, they're never going to be a good

440
00:21:45,359 --> 00:21:47,320
Speaker 1: friend to me. And I need to cut them out

441
00:21:47,359 --> 00:21:50,439
Speaker 1: of my life or change the relationship I have with them,

442
00:21:50,440 --> 00:21:53,120
Speaker 1: because I need to make room for other people too,

443
00:21:53,800 --> 00:21:56,399
Speaker 1: so that I can show them my love or you know,

444
00:21:56,480 --> 00:21:58,600
Speaker 1: and I can let them into my life to help

445
00:21:58,640 --> 00:22:02,160
Speaker 1: them or help me in various other ways. And so

446
00:22:02,240 --> 00:22:05,240
Speaker 1: I always look for who have I been need to

447
00:22:05,240 --> 00:22:08,159
Speaker 1: spend more time with and who less time with. I

448
00:22:08,200 --> 00:22:10,960
Speaker 1: do that. Of course, I look at my health and

449
00:22:11,240 --> 00:22:13,479
Speaker 1: I set goals on where do I want to go

450
00:22:13,520 --> 00:22:15,520
Speaker 1: in two years, five years, ten years, and twenty years.

451
00:22:16,640 --> 00:22:18,960
Speaker 1: You know, work life balance is extremely important. A lot

452
00:22:18,960 --> 00:22:21,359
Speaker 1: of people think that's one thing that will never change.

453
00:22:21,400 --> 00:22:24,080
Speaker 1: You have to have this type of situation. No, work

454
00:22:24,119 --> 00:22:26,720
Speaker 1: life balance is something you have to really revisit every

455
00:22:26,920 --> 00:22:29,639
Speaker 1: quarter and say what am I doing more of? What

456
00:22:29,680 --> 00:22:33,080
Speaker 1: do I need to do less of? You know? And

457
00:22:33,480 --> 00:22:36,520
Speaker 1: so I'll give you toble example. You know, COVID happened

458
00:22:36,560 --> 00:22:41,600
Speaker 1: and we weren't doing this right. Yeah, And I don't

459
00:22:41,640 --> 00:22:45,000
Speaker 1: care how much virtual and people tell you how effective

460
00:22:45,040 --> 00:22:48,960
Speaker 1: virtual stuff is. Nothing compares to the human experiment the

461
00:22:49,040 --> 00:22:53,639
Speaker 1: same nothing. And even in my office and now I

462
00:22:53,680 --> 00:22:56,360
Speaker 1: only have forty people that work for me, I try

463
00:22:56,400 --> 00:22:58,320
Speaker 1: to keep it small. I've had hundreds of people at

464
00:22:58,320 --> 00:23:01,840
Speaker 1: the time. But if I'm going getting onto a zoom

465
00:23:01,880 --> 00:23:03,600
Speaker 1: with you and we're all trying to do this and

466
00:23:03,640 --> 00:23:04,960
Speaker 1: you have a whole bunch of people on zoom, you

467
00:23:04,960 --> 00:23:07,600
Speaker 1: know what's missing that walking down the hallway saying, hey,

468
00:23:07,640 --> 00:23:09,959
Speaker 1: did you quote the todd about that? Really quick? All right?

469
00:23:10,000 --> 00:23:13,600
Speaker 1: Cool man? You know, eating lunch room whatever, eating you know, noda.

470
00:23:14,320 --> 00:23:17,200
Speaker 1: That is missing. So if we're in this room right now,

471
00:23:17,240 --> 00:23:20,520
Speaker 1: a lot of those quick two second calls, those aren't

472
00:23:20,920 --> 00:23:23,679
Speaker 1: do second conversations, those aren't let's get on a zoom

473
00:23:23,800 --> 00:23:26,840
Speaker 1: on Friday. You don't have that small talk, and then

474
00:23:26,840 --> 00:23:31,880
Speaker 1: that small talk you get so much more value because

475
00:23:32,200 --> 00:23:33,720
Speaker 1: those little keys.

476
00:23:33,400 --> 00:23:36,119
Speaker 2: Are there, you know what I mean, connectivity right that

477
00:23:36,240 --> 00:23:39,520
Speaker 2: doesn't exist otherwise and just a different level than the

478
00:23:39,600 --> 00:23:41,400
Speaker 2: matter of fact transactional.

479
00:23:40,880 --> 00:23:43,119
Speaker 1: Ass Yeah, you don't get the oh man, you know

480
00:23:43,160 --> 00:23:44,919
Speaker 1: what I just got here? I was in I was

481
00:23:44,920 --> 00:23:47,120
Speaker 1: in Houston yesterday. Oh I am I somebody really quick?

482
00:23:47,160 --> 00:23:49,240
Speaker 1: Oh oh yeah, you know what, Maybe we'll talk about

483
00:23:49,240 --> 00:23:52,000
Speaker 1: that later. You don't get that on the screen. You

484
00:23:52,040 --> 00:23:55,320
Speaker 1: get all right, you're ready. And I think that's why

485
00:23:55,960 --> 00:24:00,960
Speaker 1: the human experience like this is extremely, extremely important because

486
00:24:00,960 --> 00:24:03,800
Speaker 1: you also get the body language too, and you also

487
00:24:03,840 --> 00:24:08,040
Speaker 1: get this warmth or this repelling feeling, right like, oh shit,

488
00:24:08,080 --> 00:24:10,480
Speaker 1: you're in it, right, I mean right? Oh yeah. I

489
00:24:10,800 --> 00:24:14,600
Speaker 1: think that that's important and I like having more human experiences.

490
00:24:14,920 --> 00:24:17,760
Speaker 2: So a few years back, I don't know how long

491
00:24:18,359 --> 00:24:21,520
Speaker 2: you found out you had stage two thyroid cancer. Yep,

492
00:24:21,800 --> 00:24:24,480
Speaker 2: And my wife went through that about eighteen years ago.

493
00:24:24,600 --> 00:24:27,960
Speaker 2: She went in and to have a little mole looked at,

494
00:24:27,960 --> 00:24:30,640
Speaker 2: and they were like, you've got stage four thyroid cancer.

495
00:24:30,640 --> 00:24:31,600
Speaker 2: You have ninety days to live.

496
00:24:31,680 --> 00:24:32,600
Speaker 1: Oh shit. Yeah.

497
00:24:32,640 --> 00:24:35,080
Speaker 2: It made her completely, obviously rethink her life.

498
00:24:35,119 --> 00:24:37,600
Speaker 1: How did that? How long ago was that? That was

499
00:24:37,600 --> 00:24:40,440
Speaker 1: a twenty seventeen okay, oh so it wasn't that long ago. Yeah,

500
00:24:40,480 --> 00:24:44,159
Speaker 1: So how did that make you rethink your life? It

501
00:24:44,240 --> 00:24:46,960
Speaker 1: did so when I first so when they did the surgery,

502
00:24:47,680 --> 00:24:49,760
Speaker 1: you know, the one hour turned into five hours. They

503
00:24:49,760 --> 00:24:53,080
Speaker 1: did the surgery, took out this ball. He said, we

504
00:24:53,119 --> 00:24:54,280
Speaker 1: have to send it to the lab, and of course

505
00:24:54,320 --> 00:24:55,880
Speaker 1: they don't tell you what it is. And I'm like, doc,

506
00:24:55,920 --> 00:24:58,040
Speaker 1: come on, you do this surgery, you know whatever, three

507
00:24:58,119 --> 00:25:00,560
Speaker 1: hundred times a year. He said, I can't what it is.

508
00:25:00,600 --> 00:25:03,560
Speaker 1: So I go home and I start to kind of

509
00:25:03,600 --> 00:25:05,480
Speaker 1: get my shit in order. I just say, hey, you know,

510
00:25:05,520 --> 00:25:07,840
Speaker 1: I lived a great life. You know, I'm fifty years old.

511
00:25:07,840 --> 00:25:10,639
Speaker 1: I'm forty nine years old. By the way, don't want

512
00:25:10,640 --> 00:25:12,240
Speaker 1: to see my mother die. I don't want to bury

513
00:25:12,240 --> 00:25:15,800
Speaker 1: my mother. My two oldest girls, really great girls. They

514
00:25:15,800 --> 00:25:19,440
Speaker 1: grow up to be really amazing women. My youngest daughter,

515
00:25:19,600 --> 00:25:21,360
Speaker 1: she was at the time, two or three years old.

516
00:25:21,400 --> 00:25:24,199
Speaker 1: She won't even know who I am. She'll never remember me.

517
00:25:24,240 --> 00:25:27,760
Speaker 1: And my wife is smoking hot. She'll be married in

518
00:25:27,800 --> 00:25:30,800
Speaker 1: another month. Right after I'm gone. She's probably on a

519
00:25:30,840 --> 00:25:33,879
Speaker 1: date with a boyfriend right now. Right So I was like,

520
00:25:34,200 --> 00:25:35,320
Speaker 1: let me get out of here. You know, I'm gonna

521
00:25:35,359 --> 00:25:37,880
Speaker 1: I'm gonna drink myself to death and enjoy my life

522
00:25:37,880 --> 00:25:40,439
Speaker 1: and close up these businesses. And then I you know,

523
00:25:40,480 --> 00:25:42,800
Speaker 1: I think, I think just a moment, I was talking

524
00:25:42,840 --> 00:25:45,240
Speaker 1: to God and I said to me, I'm being selfish.

525
00:25:45,320 --> 00:25:49,119
Speaker 1: I said, you know, no mother should ever bury the child.

526
00:25:51,080 --> 00:25:55,160
Speaker 1: My daughters are two beautiful older girls who I want

527
00:25:55,200 --> 00:25:57,280
Speaker 1: to walk them down the aisle. My little girl needs

528
00:25:57,280 --> 00:26:01,000
Speaker 1: me to protect her, you know. And holy shit, I

529
00:26:01,040 --> 00:26:04,239
Speaker 1: sleep next to a smoking hot woman every night. What

530
00:26:04,280 --> 00:26:05,879
Speaker 1: the hell am I doing? Maybe I should pay attention

531
00:26:05,920 --> 00:26:08,960
Speaker 1: to her, and I said that I'm going to live

532
00:26:09,119 --> 00:26:13,199
Speaker 1: and I I was doing my normal goal setting and

533
00:26:13,240 --> 00:26:15,119
Speaker 1: I was conscious. And then when the doctor called me

534
00:26:15,160 --> 00:26:18,919
Speaker 1: in two weeks and to tell me the result, I forgot.

535
00:26:18,960 --> 00:26:21,320
Speaker 1: I was even waiting for a result. And he called

536
00:26:21,320 --> 00:26:22,280
Speaker 1: me and I was like, what are you calling for?

537
00:26:22,359 --> 00:26:24,080
Speaker 1: He was like, oh, you have can you had cancer?

538
00:26:24,240 --> 00:26:25,679
Speaker 1: We got it. I think we got it out. I

539
00:26:25,720 --> 00:26:29,560
Speaker 1: was like, oh, yes, that's right. I was waiting for

540
00:26:29,600 --> 00:26:32,000
Speaker 1: a result. But it shows the power of the mind

541
00:26:32,080 --> 00:26:35,760
Speaker 1: when you were when you make a decision. You know,

542
00:26:35,800 --> 00:26:38,120
Speaker 1: every one of us and I have always done, every

543
00:26:38,119 --> 00:26:40,320
Speaker 1: one of us have made a decision a split second.

544
00:26:40,720 --> 00:26:43,040
Speaker 1: It just was a culmination of thoughts. It took either

545
00:26:43,119 --> 00:26:45,840
Speaker 1: a week, a year, ten years when you decided you're

546
00:26:45,840 --> 00:26:48,320
Speaker 1: not going to no longer tolerate that, or I'm going

547
00:26:48,359 --> 00:26:50,520
Speaker 1: to start that business, so I'm going to go all in.

548
00:26:50,600 --> 00:26:53,760
Speaker 1: I'm going to lead that person. That decision takes a second,

549
00:26:54,560 --> 00:26:57,960
Speaker 1: and once you get stuck on that decision, you know,

550
00:26:58,160 --> 00:26:59,520
Speaker 1: So you know, I always say, you know, like if

551
00:26:59,560 --> 00:27:01,960
Speaker 1: I'm having a bad day, something made me think of

552
00:27:02,000 --> 00:27:04,639
Speaker 1: having a bad day. Fuck, it make me think of

553
00:27:04,640 --> 00:27:05,640
Speaker 1: something that's gonna make me have a.

554
00:27:05,560 --> 00:27:08,080
Speaker 2: Good day, because only a minute ago I was having

555
00:27:08,080 --> 00:27:09,960
Speaker 2: a good day exactly exactly.

556
00:27:10,119 --> 00:27:12,560
Speaker 1: So yeah, and that's that's what happened with the cancer

557
00:27:12,640 --> 00:27:15,320
Speaker 1: and uh and and then I then I realized that

558
00:27:15,359 --> 00:27:18,200
Speaker 1: I need a publicly talk about it because I realized,

559
00:27:18,200 --> 00:27:20,560
Speaker 1: like entrepreneurs like us, we don't take care of ourselves.

560
00:27:21,080 --> 00:27:23,359
Speaker 1: It's hard to be an entrepreneur like us in this room,

561
00:27:23,520 --> 00:27:25,719
Speaker 1: you know, especially with the startup stage where you were

562
00:27:25,760 --> 00:27:29,640
Speaker 1: not startup, but when you're doing five hundred thousand to

563
00:27:30,119 --> 00:27:32,560
Speaker 1: three million, you haven't cracked the ceiling yet to start

564
00:27:32,640 --> 00:27:37,160
Speaker 1: hitting fifteen one hundred million dollars. And what happens then

565
00:27:37,600 --> 00:27:40,280
Speaker 1: you can't tell anybody your problems because they all think

566
00:27:40,280 --> 00:27:42,840
Speaker 1: you walk on water. You got to listen everybody else's

567
00:27:42,880 --> 00:27:45,560
Speaker 1: problems because unlike just paying everybody, you're trying to get

568
00:27:45,560 --> 00:27:49,000
Speaker 1: everybody behind what you're trying to do. And you don't

569
00:27:49,040 --> 00:27:51,840
Speaker 1: want at that early stage where people are still trying

570
00:27:51,840 --> 00:27:53,560
Speaker 1: to check you out and see what's going on with

571
00:27:53,640 --> 00:27:56,640
Speaker 1: you. You don't want them walking office you're crying, They're gonna

572
00:27:56,640 --> 00:27:59,000
Speaker 1: they're gonna leave. It's the ones you want to fire

573
00:27:59,040 --> 00:28:03,119
Speaker 1: that never quit, you know, shout out to Chauncey in

574
00:28:03,160 --> 00:28:09,680
Speaker 1: the back. And you have financial stress at your house

575
00:28:09,720 --> 00:28:12,840
Speaker 1: because you've already made a decision whether it's you collectively

576
00:28:12,880 --> 00:28:15,119
Speaker 1: with the family, you by yourself, and you're like, they're like,

577
00:28:15,160 --> 00:28:17,320
Speaker 1: you know you're working on you know, we could be

578
00:28:17,359 --> 00:28:19,480
Speaker 1: doing something else. Are you sure this is the right thing.

579
00:28:20,000 --> 00:28:22,720
Speaker 1: You also don't know where to grasp all this information

580
00:28:22,800 --> 00:28:24,760
Speaker 1: as you're starting to climb, you know what I mean,

581
00:28:24,800 --> 00:28:27,640
Speaker 1: And you're like, what's going on? And one out every

582
00:28:27,640 --> 00:28:30,720
Speaker 1: five people are fucking thieves, right, And you're trying to

583
00:28:30,720 --> 00:28:33,520
Speaker 1: figure this shit out, and it's really hard at that stage,

584
00:28:33,560 --> 00:28:38,240
Speaker 1: at this stage of your life, and that becomes really problematic.

585
00:28:38,760 --> 00:28:41,479
Speaker 1: And so there's a massive amount of stress on an

586
00:28:41,640 --> 00:28:44,560
Speaker 1: entrepreneur at this level that a lot of people just

587
00:28:44,640 --> 00:28:48,320
Speaker 1: don't understand. You don't have any friends anymore because you

588
00:28:48,360 --> 00:28:51,120
Speaker 1: are so in on this thing, because you've been in

589
00:28:51,200 --> 00:28:53,960
Speaker 1: on this for one to three years and now it's

590
00:28:54,000 --> 00:28:56,320
Speaker 1: your time to shine and scale this thing that you

591
00:28:56,400 --> 00:28:58,960
Speaker 1: ain't got time of bears, you don't got time for drinks,

592
00:28:59,000 --> 00:29:01,360
Speaker 1: you ain't got time for shit else, and you got kids.

593
00:29:02,320 --> 00:29:04,400
Speaker 1: So it's a really hard time when you're at this

594
00:29:04,440 --> 00:29:08,840
Speaker 1: stage does anybody know what I'm talking about? Yeah, can't

595
00:29:08,880 --> 00:29:12,080
Speaker 1: take money for yourself, right, because you're so busy reinvesting

596
00:29:12,120 --> 00:29:15,480
Speaker 1: in the business, right, you don't know. And sometimes you

597
00:29:15,520 --> 00:29:17,000
Speaker 1: even get to the point where you're like, how do

598
00:29:17,040 --> 00:29:18,760
Speaker 1: I even get money out of this thing? Because this

599
00:29:18,840 --> 00:29:21,600
Speaker 1: thing made, this thing may crumble and everybody else got

600
00:29:21,640 --> 00:29:27,160
Speaker 1: paid but me, the employees, the software people, the delivery people, shit,

601
00:29:27,520 --> 00:29:31,600
Speaker 1: the ups. Everybody made money but me. And now when

602
00:29:31,640 --> 00:29:34,040
Speaker 1: on the market is this I need get this money?

603
00:29:34,040 --> 00:29:35,920
Speaker 1: I could be putting it into the market or damn,

604
00:29:35,960 --> 00:29:38,000
Speaker 1: I took my all out of my four oh one k.

605
00:29:38,400 --> 00:29:40,640
Speaker 1: When is it going to pay off? How can I

606
00:29:40,640 --> 00:29:43,800
Speaker 1: get these prices down in regards to my materials and

607
00:29:43,840 --> 00:29:47,760
Speaker 1: everything else? Oh shit, there's a war coming, Oh my god.

608
00:29:47,840 --> 00:29:49,920
Speaker 1: Now then there's a recession going. Oh my god, then

609
00:29:49,960 --> 00:29:54,200
Speaker 1: there's a win. There's gonna be my goddamn time. I

610
00:29:54,240 --> 00:29:55,880
Speaker 1: sound like I sound like all of you guys, right,

611
00:29:56,640 --> 00:29:58,400
Speaker 1: all you men and women. Right, I know what you're

612
00:29:58,400 --> 00:29:59,640
Speaker 1: talking about. I've been there.

613
00:30:00,200 --> 00:30:02,920
Speaker 2: You said that there was a period of time that

614
00:30:03,000 --> 00:30:06,000
Speaker 2: you called your dark funk time when you were kind

615
00:30:06,000 --> 00:30:08,600
Speaker 2: of negative and doubting yourself and maybe a little bit

616
00:30:08,640 --> 00:30:12,640
Speaker 2: lost a lot of people go through that, especially as entrepreneurs,

617
00:30:12,640 --> 00:30:14,240
Speaker 2: because it is somewhat lonely.

618
00:30:14,960 --> 00:30:19,360
Speaker 1: What did you do to get yourself through that? I kept,

619
00:30:19,480 --> 00:30:22,560
Speaker 1: I kept, I kept, I kept, I kept failing, but

620
00:30:22,600 --> 00:30:25,520
Speaker 1: I kept moving on past the failure. I'm saying, I'm

621
00:30:25,520 --> 00:30:28,440
Speaker 1: not gonna let this stop me. And every time I failed,

622
00:30:28,480 --> 00:30:31,640
Speaker 1: I hacked myself though. If I got to know or

623
00:30:31,680 --> 00:30:33,960
Speaker 1: something failed, I said, did I ask the right questions,

624
00:30:34,440 --> 00:30:36,920
Speaker 1: that I studied the target the right way? Was I

625
00:30:37,000 --> 00:30:40,920
Speaker 1: being egotistical about it? Why do not they did not

626
00:30:41,120 --> 00:30:44,160
Speaker 1: like understand me? And then after I realized whether I

627
00:30:44,200 --> 00:30:47,920
Speaker 1: could do anything or not, I hopefully recalibrated by approach.

628
00:30:48,880 --> 00:30:51,760
Speaker 1: I kissed another prog. Then I kissed another prog, and

629
00:30:51,760 --> 00:30:54,520
Speaker 1: then I kissed another prog. And I just kept my

630
00:30:54,600 --> 00:30:58,160
Speaker 1: eye on the ball. You know. So I moved from

631
00:30:58,200 --> 00:31:02,240
Speaker 1: being a manufacturer to food. I failed three I failed,

632
00:31:02,400 --> 00:31:10,680
Speaker 1: acquiring three brands Ted Baker, Kappa, United States, another company

633
00:31:10,720 --> 00:31:13,080
Speaker 1: called heather At, and another company. Then I found my

634
00:31:13,160 --> 00:31:17,440
Speaker 1: Nietzsche in Koujie. I bought that brand, Koujie. My first

635
00:31:17,440 --> 00:31:20,200
Speaker 1: book did okay, My second book failed. My third book,

636
00:31:20,400 --> 00:31:25,640
Speaker 1: you know, New York Times bestseller shark Tank started, I

637
00:31:25,760 --> 00:31:29,440
Speaker 1: was managing the Kardashians certain aspects of their lives.

638
00:31:29,760 --> 00:31:31,000
Speaker 2: I don't know a lot of people know that you

639
00:31:31,120 --> 00:31:32,080
Speaker 2: managed the Kurdishian.

640
00:31:32,200 --> 00:31:34,640
Speaker 1: Yeah, managing a lot of the product placement and the

641
00:31:34,800 --> 00:31:39,600
Speaker 1: ration and their stuff. What else? And then I was

642
00:31:39,600 --> 00:31:42,720
Speaker 1: a public speaker for a little while and it was okay,

643
00:31:42,720 --> 00:31:44,520
Speaker 1: I didn't I felt like at that time when I

644
00:31:44,560 --> 00:31:46,400
Speaker 1: was running food, a lot of the large companies wanted

645
00:31:46,400 --> 00:31:49,000
Speaker 1: to pick my brain, but then give it to like

646
00:31:49,040 --> 00:31:51,240
Speaker 1: the black guy in the in the in the mail

647
00:31:51,320 --> 00:31:52,800
Speaker 1: room and say, Okay, we can do all this, and

648
00:31:52,800 --> 00:31:54,360
Speaker 1: all of a sudden it would fail and the would say, oh,

649
00:31:54,400 --> 00:31:56,920
Speaker 1: you know, it doesn't work out. I've done a lot

650
00:31:56,960 --> 00:31:58,800
Speaker 1: of those things. But then every one of them started

651
00:31:58,800 --> 00:32:00,840
Speaker 1: to take off because I really love what I was doing,

652
00:32:01,960 --> 00:32:05,240
Speaker 1: and I kept improving on my craft or improving on

653
00:32:05,280 --> 00:32:08,480
Speaker 1: the product, or improving on my education, and kept reaching

654
00:32:08,480 --> 00:32:10,880
Speaker 1: out to other mentors in the space. I think Ryan

655
00:32:10,920 --> 00:32:13,360
Speaker 1: had talked about as I got into shar Tank, and

656
00:32:13,400 --> 00:32:15,000
Speaker 1: all these companies will come around. I'm not going to

657
00:32:15,040 --> 00:32:16,760
Speaker 1: try to develop all the kun of myself. I'm going

658
00:32:16,800 --> 00:32:19,720
Speaker 1: to start working with people who know the space and

659
00:32:19,800 --> 00:32:21,480
Speaker 1: so whether it was an author, I got a great

660
00:32:21,560 --> 00:32:24,800
Speaker 1: ghostwriter who can help me. Whether it was marketing, I

661
00:32:25,200 --> 00:32:28,120
Speaker 1: would seek Jay Abraham, who can help me, whether it

662
00:32:28,200 --> 00:32:31,800
Speaker 1: was a shark tank, I would seek directors and media

663
00:32:31,800 --> 00:32:35,440
Speaker 1: coaches to show me better ways to present myself on

664
00:32:35,520 --> 00:32:38,320
Speaker 1: the camera so I can more articulate myself and know

665
00:32:38,360 --> 00:32:40,880
Speaker 1: where the camera's at, because then I have to go

666
00:32:40,920 --> 00:32:44,080
Speaker 1: on to do more shows. So every single place that

667
00:32:44,160 --> 00:32:48,920
Speaker 1: I went, somebody has done it before, and somebody knows

668
00:32:49,160 --> 00:32:50,800
Speaker 1: not more importantly what I need to do, but what

669
00:32:50,840 --> 00:32:53,280
Speaker 1: I need to avoid, and I just keep doing that.

670
00:32:53,560 --> 00:32:55,640
Speaker 2: Do you think part of the reason maybe that coaches

671
00:32:55,680 --> 00:33:00,120
Speaker 2: are so valuable or that it works, is that you

672
00:33:00,120 --> 00:33:03,120
Speaker 2: you are in a relationship where you're signing up to

673
00:33:03,120 --> 00:33:06,000
Speaker 2: be vulnerable, where you're signing up to be like, you

674
00:33:06,040 --> 00:33:08,440
Speaker 2: don't have to you don't have to front with those

675
00:33:08,480 --> 00:33:11,560
Speaker 2: people because they're they're they're they know that you've come

676
00:33:11,600 --> 00:33:12,520
Speaker 2: to them for that help.

677
00:33:13,000 --> 00:33:15,520
Speaker 1: I think so too, because they know they also have

678
00:33:15,560 --> 00:33:19,840
Speaker 1: an inherent responsibility of having to teach right. So me

679
00:33:19,880 --> 00:33:23,840
Speaker 1: as a mentor, when I want average kids, hey mentor

680
00:33:23,960 --> 00:33:29,760
Speaker 1: me no, or hey go do this, they don't do it.

681
00:33:29,760 --> 00:33:32,480
Speaker 1: I don't care because they just asked me. They didn't

682
00:33:32,520 --> 00:33:36,840
Speaker 1: they were too lazy. But somebody who's like, listen, I

683
00:33:36,880 --> 00:33:40,480
Speaker 1: know I'm weaking this. I know I need help. What

684
00:33:40,600 --> 00:33:43,880
Speaker 1: can you do if you take on that responsibility, it's

685
00:33:43,880 --> 00:33:46,960
Speaker 1: a real responsibility. It's like, all right, how can I

686
00:33:47,000 --> 00:33:49,960
Speaker 1: add value to you? What do you want? So it's

687
00:33:49,960 --> 00:33:51,719
Speaker 1: the same in it's the same in shark tank. You'll

688
00:33:51,720 --> 00:33:54,320
Speaker 1: see something. I'll say some of the people up there like, well,

689
00:33:54,320 --> 00:33:55,800
Speaker 1: how much do you want? I want one hundred thousand dollars?

690
00:33:55,800 --> 00:33:58,840
Speaker 1: All right, that's it. No, I want you to I

691
00:33:58,880 --> 00:34:01,680
Speaker 1: want you to help me. I can't add no value

692
00:34:01,680 --> 00:34:04,000
Speaker 1: to you. I don't know that area. Yeah, and I

693
00:34:04,040 --> 00:34:11,200
Speaker 1: feel bad if it's a woman's something company with their hair,

694
00:34:12,200 --> 00:34:14,640
Speaker 1: I don't know about that. So if I'm your partner,

695
00:34:14,640 --> 00:34:16,480
Speaker 1: I give you one hundred thousand dollars, but I can't

696
00:34:16,520 --> 00:34:19,839
Speaker 1: help you. Well, I'm taking the space of a good

697
00:34:19,880 --> 00:34:23,200
Speaker 1: strategic partner that can help you. And I think that

698
00:34:23,400 --> 00:34:26,719
Speaker 1: when you mentor people, you invest in people, you need

699
00:34:26,760 --> 00:34:29,680
Speaker 1: to be very clear on what each deliverable is from

700
00:34:29,719 --> 00:34:32,279
Speaker 1: the side of the mentor or the side of the mentee.

701
00:34:32,360 --> 00:34:34,840
Speaker 2: You know, do you have when you're looking at deals

702
00:34:35,200 --> 00:34:37,719
Speaker 2: acquisition criteria that help you filter what to do.

703
00:34:37,640 --> 00:34:41,680
Speaker 1: And not do I do when it's not on Shark Tank.

704
00:34:41,760 --> 00:34:44,839
Speaker 1: On Shark Tank is a little wild because obviously we're

705
00:34:44,920 --> 00:34:47,080
Speaker 1: just seeing them. We don't know anything about them. We're

706
00:34:47,160 --> 00:34:49,600
Speaker 1: jumping in thinking we know there's value that we can

707
00:34:49,640 --> 00:34:52,200
Speaker 1: add to it. And if I can understand the value

708
00:34:52,200 --> 00:34:54,760
Speaker 1: that I can add to it, yes, But on other deals,

709
00:34:54,760 --> 00:34:56,799
Speaker 1: private sector deals, where it could take me a month

710
00:34:56,880 --> 00:34:58,920
Speaker 1: or a year, I can say, hey, well you know,

711
00:34:59,040 --> 00:35:01,719
Speaker 1: I know that I have a powerful voice and I

712
00:35:01,760 --> 00:35:04,279
Speaker 1: can get on all these networks and talk about this

713
00:35:04,400 --> 00:35:06,360
Speaker 1: incentive you're doing, and I know that instead of you

714
00:35:06,400 --> 00:35:09,160
Speaker 1: spending four million dollars in advertising, I can just go

715
00:35:09,200 --> 00:35:11,400
Speaker 1: on ten television shows and get you that. So I

716
00:35:11,480 --> 00:35:14,200
Speaker 1: know where the value is there. But on Shark Tank

717
00:35:14,320 --> 00:35:17,480
Speaker 1: is a little different because the show is real. I

718
00:35:17,480 --> 00:35:19,720
Speaker 1: mean we're really seeing that. I mean it's not eight minutes,

719
00:35:19,760 --> 00:35:21,839
Speaker 1: it's really an hour. You're seeing the pitch. But how

720
00:35:21,920 --> 00:35:24,200
Speaker 1: much information am I getting through that pitch? I'm not sure?

721
00:35:24,280 --> 00:35:24,480
Speaker 1: You know.

722
00:35:24,719 --> 00:35:26,759
Speaker 2: Would you say that that show has made you a

723
00:35:26,800 --> 00:35:28,520
Speaker 2: better deal maker or evaluator?

724
00:35:28,560 --> 00:35:34,160
Speaker 1: Oh yeah, yeah one percent? In what way? Well, it's

725
00:35:34,239 --> 00:35:37,800
Speaker 1: humble to me in the sense of a lot of

726
00:35:37,800 --> 00:35:39,440
Speaker 1: people coming up on shar Tank and a lot of

727
00:35:39,480 --> 00:35:41,000
Speaker 1: people will be in this room that are younger and

728
00:35:41,000 --> 00:35:43,439
Speaker 1: smarter than me. Are older and smarter than me. They

729
00:35:43,480 --> 00:35:51,120
Speaker 1: know their space. It also, I have failed in certain

730
00:35:51,160 --> 00:35:54,279
Speaker 1: areas where I realized, I realize honestly the end of

731
00:35:54,280 --> 00:35:57,080
Speaker 1: the day, it's all about the person. Because my most

732
00:35:57,080 --> 00:36:00,279
Speaker 1: successful product, and the most successful product invested it in

733
00:36:00,360 --> 00:36:02,840
Speaker 1: Shark Tank history, is mine. It is bomb socks.

734
00:36:03,600 --> 00:36:06,919
Speaker 2: Is that more successful than any product that Mark Cuban.

735
00:36:06,680 --> 00:36:10,520
Speaker 1: Or every one of the sharks. It's more successful than

736
00:36:10,560 --> 00:36:14,439
Speaker 1: any other product than Shark Tank History that any other

737
00:36:14,560 --> 00:36:24,719
Speaker 1: shark invested in. Okay, I'm sorry that slipped. Now Ring

738
00:36:24,760 --> 00:36:28,720
Speaker 1: Doorbell did not get an investment. That is the biggest

739
00:36:28,719 --> 00:36:30,879
Speaker 1: product at the moment. But I think we'll beat ring

740
00:36:30,920 --> 00:36:34,000
Speaker 1: Doorbell in a moment. Ring what ring Doorbell sold for

741
00:36:34,080 --> 00:36:38,680
Speaker 1: one point three billion to Amazon. But the question you

742
00:36:38,760 --> 00:36:42,960
Speaker 1: asked me was just what made what about doing those

743
00:36:43,040 --> 00:36:46,520
Speaker 1: deals on a better deal? Mak better deal maker? Because

744
00:36:47,120 --> 00:36:51,719
Speaker 1: year one, here's the money. Didn't ask them what they

745
00:36:51,719 --> 00:36:54,399
Speaker 1: were doing with the use of proceeds, right, and some

746
00:36:54,560 --> 00:36:56,359
Speaker 1: did the right thing with some of the wrong thing

747
00:36:56,400 --> 00:36:59,160
Speaker 1: with it. Not I'm not saying anybody's criminal. You know,

748
00:36:59,160 --> 00:37:01,719
Speaker 1: they may pay for the wrong thing. So now you know,

749
00:37:01,880 --> 00:37:04,160
Speaker 1: year fourteen, it's what are you gonna do with the money. Well,

750
00:37:04,440 --> 00:37:06,560
Speaker 1: I'm gonna take you know, one hundred thousand dollars to

751
00:37:06,640 --> 00:37:08,360
Speaker 1: use that in advertising. No you're not. You're getting a

752
00:37:08,400 --> 00:37:11,439
Speaker 1: four thousand dollars commercial, four million dollar commercial. Why would

753
00:37:11,440 --> 00:37:13,520
Speaker 1: you use an advertising right you know? Or I'm gonna

754
00:37:13,560 --> 00:37:15,440
Speaker 1: do this, No you're not. We're gonna license that. You

755
00:37:15,480 --> 00:37:18,440
Speaker 1: don't need to do that. And by the way, if

756
00:37:18,480 --> 00:37:20,200
Speaker 1: you say you're gonna do this amount of business in

757
00:37:20,239 --> 00:37:23,040
Speaker 1: this amount of time, then no trigger one half, one

758
00:37:23,120 --> 00:37:26,600
Speaker 1: third or whatever of the investment. So smarter way to

759
00:37:26,640 --> 00:37:30,120
Speaker 1: lay at ailestone, you know, yeah milestones waste and negotiate

760
00:37:30,200 --> 00:37:36,640
Speaker 1: it or smarter knowing where our power stands. Meaning year one,

761
00:37:36,719 --> 00:37:40,320
Speaker 1: year two, I didn't have licensing agents, other sales people.

762
00:37:40,760 --> 00:37:43,040
Speaker 1: Now I know, come on in, I have these other

763
00:37:43,080 --> 00:37:45,319
Speaker 1: people that can do better. You know. I learned something

764
00:37:45,320 --> 00:37:49,080
Speaker 1: else from there. You know, when I would call other CEOs,

765
00:37:50,040 --> 00:37:53,000
Speaker 1: you know, from when I got a product, yep, I

766
00:37:53,040 --> 00:37:55,960
Speaker 1: would say one licensed. They would say, oh no, no,

767
00:37:56,040 --> 00:37:57,839
Speaker 1: let's do the deal together. Damon you put in half.

768
00:37:57,840 --> 00:37:59,319
Speaker 1: I put in half, and I would say, oh shit,

769
00:37:59,400 --> 00:38:01,520
Speaker 1: wait a minute, I want to license this when I

770
00:38:01,600 --> 00:38:04,160
Speaker 1: hire a license person. You know what, I realized the

771
00:38:04,200 --> 00:38:07,120
Speaker 1: licensing people who get paid to do that job talk

772
00:38:07,200 --> 00:38:10,120
Speaker 1: to other licensing people who get paid to do that job.

773
00:38:10,400 --> 00:38:12,760
Speaker 1: All of a sudden, I was getting million dollar checks

774
00:38:12,800 --> 00:38:18,359
Speaker 1: from the same CEO, but because it was issued through

775
00:38:18,360 --> 00:38:20,759
Speaker 1: the licensing person, that was their job. So I was

776
00:38:21,280 --> 00:38:25,120
Speaker 1: realizing this. Sometimes I was going too high, right, because

777
00:38:25,160 --> 00:38:28,520
Speaker 1: these people would talk this language. So it's all about

778
00:38:28,600 --> 00:38:31,319
Speaker 1: knowing how the system works a lot of times, right.

779
00:38:31,400 --> 00:38:35,440
Speaker 1: So I just learned so much on that show about

780
00:38:35,560 --> 00:38:38,080
Speaker 1: about so many other aspects of business. Sometimes you can

781
00:38:38,120 --> 00:38:39,960
Speaker 1: go too high. Some people think they need to go

782
00:38:40,080 --> 00:38:41,640
Speaker 1: right up here when this person.

783
00:38:41,400 --> 00:38:43,680
Speaker 2: Down here is the one with the budget and sometimes

784
00:38:43,680 --> 00:38:45,920
Speaker 2: the power because because the other person's just listening to

785
00:38:45,960 --> 00:38:47,839
Speaker 2: them and they're a gatekeeper there and a.

786
00:38:49,280 --> 00:38:51,520
Speaker 1: Percent. So yeah, a lot of times you aim too.

787
00:38:51,480 --> 00:38:55,600
Speaker 2: High, have you, in terms of like licensing, because that's

788
00:38:55,640 --> 00:38:56,800
Speaker 2: a that's an issue that I think a lot of

789
00:38:56,840 --> 00:38:59,960
Speaker 2: people don't really know much about. How do you determine

790
00:39:00,280 --> 00:39:03,120
Speaker 2: whether to license or go and do the thing yourself.

791
00:39:04,840 --> 00:39:07,520
Speaker 1: Really good question, and there's so many different aspects of licensing.

792
00:39:07,560 --> 00:39:11,680
Speaker 1: Do you license a territory, meaning let's use Fougel for example,

793
00:39:11,719 --> 00:39:15,239
Speaker 1: I want to license to a license internationally. Well, you know,

794
00:39:15,320 --> 00:39:17,319
Speaker 1: the question is do you think that you can make

795
00:39:17,360 --> 00:39:21,440
Speaker 1: for those different territories, because in Japan we would basically

796
00:39:21,520 --> 00:39:25,000
Speaker 1: give our book of designs and say, can you only

797
00:39:25,160 --> 00:39:28,080
Speaker 1: have to make fifty percent? You can make another fifty

798
00:39:28,080 --> 00:39:30,799
Speaker 1: percent that we approve. Why because they dress in more

799
00:39:30,960 --> 00:39:35,960
Speaker 1: of a character way and the clothes are smaller because

800
00:39:36,160 --> 00:39:39,200
Speaker 1: the people are smaller. So you don't want to go

801
00:39:39,320 --> 00:39:42,719
Speaker 1: in Japan and try to dictate how they're a dressing

802
00:39:42,719 --> 00:39:46,040
Speaker 1: because it's a whole different culture, or do you if

803
00:39:46,040 --> 00:39:48,680
Speaker 1: you're doing why Fubu was really good and here's what

804
00:39:48,760 --> 00:39:51,800
Speaker 1: I understood Puble. I knew how to make men's apower

805
00:39:51,920 --> 00:39:56,640
Speaker 1: from eighteen to thirty five, primarily inner city of young

806
00:39:56,719 --> 00:40:01,400
Speaker 1: men who would pay twenty percent more for quality clothes.

807
00:40:01,960 --> 00:40:04,800
Speaker 1: But I don't know how to make ladies boots, bags,

808
00:40:05,040 --> 00:40:09,320
Speaker 1: fragrance hair goods. You want to license that to that

809
00:40:09,640 --> 00:40:16,160
Speaker 1: category because we would sell an average of every market

810
00:40:16,280 --> 00:40:19,720
Speaker 1: we call it market right eight times a year. Spring

811
00:40:19,840 --> 00:40:23,839
Speaker 1: one spring, two that the ladies is fourteen times a year, right,

812
00:40:23,920 --> 00:40:26,680
Speaker 1: that they would have to have different designs a men's

813
00:40:26,719 --> 00:40:30,319
Speaker 1: pair of jeans. If two men are wearing the size

814
00:40:30,400 --> 00:40:32,319
Speaker 1: thirty four, there's thirty four long to thirty four short,

815
00:40:32,400 --> 00:40:35,520
Speaker 1: thirty four slim, thirty four baggie ladies, there's up to

816
00:40:35,719 --> 00:40:40,040
Speaker 1: almost twenty sizes per whatever you wear a size eight,

817
00:40:40,200 --> 00:40:43,120
Speaker 1: there is the crotch is too long. The crotches it,

818
00:40:43,160 --> 00:40:47,040
Speaker 1: she's sure the back, you know, uh, there's a bucket

819
00:40:47,080 --> 00:40:49,520
Speaker 1: in the back or the thighs or two and there's

820
00:40:49,600 --> 00:40:51,879
Speaker 1: twenty size. So you don't want to try to learn

821
00:40:52,040 --> 00:40:55,160
Speaker 1: ladies if you know men's right, because your costs, your

822
00:40:55,280 --> 00:40:58,680
Speaker 1: learning curve is going to be a massive, massive problem.

823
00:40:59,480 --> 00:41:03,440
Speaker 1: Or there's any bound licenses. Do you get frozen or

824
00:41:03,560 --> 00:41:07,160
Speaker 1: do you get you know, Mickey Mouse or Nabisco or

825
00:41:07,320 --> 00:41:11,520
Speaker 1: Oreos inbound to add to your stuff? All right, well, listen,

826
00:41:11,760 --> 00:41:17,520
Speaker 1: the you know, to get Oreos on this candy bar

827
00:41:17,760 --> 00:41:20,560
Speaker 1: that I have Oreo crust on it, Well, that's gonna

828
00:41:20,560 --> 00:41:23,239
Speaker 1: I'm gonna have to pay twelve percent. Well then, but

829
00:41:23,360 --> 00:41:26,680
Speaker 1: you know you can upcharge twelve percent more on this bar, right,

830
00:41:26,800 --> 00:41:29,840
Speaker 1: and now you're bringing in these new customers to taste

831
00:41:29,880 --> 00:41:33,640
Speaker 1: this bar, and then next week, because you have that license,

832
00:41:33,680 --> 00:41:35,319
Speaker 1: you're gonna have the heath bar on it. And then

833
00:41:35,440 --> 00:41:37,520
Speaker 1: before you know it, you take a license off and

834
00:41:37,560 --> 00:41:40,520
Speaker 1: everybody knows your bar anyway, right, So it all depends

835
00:41:40,560 --> 00:41:43,160
Speaker 1: on how you're operating a license and is it inbound,

836
00:41:43,200 --> 00:41:46,880
Speaker 1: it's it's it's it's outbound. How many years you know?

837
00:41:47,440 --> 00:41:48,239
Speaker 1: What's percentage?

838
00:41:49,040 --> 00:41:50,440
Speaker 2: One thing that I think a lot of people are

839
00:41:50,520 --> 00:41:54,280
Speaker 2: curious about. I get asked a lot, and as a celebrity,

840
00:41:54,440 --> 00:41:57,520
Speaker 2: I think it's great to ask you when you bring

841
00:41:57,680 --> 00:42:00,120
Speaker 2: other celebrities in, like you brought the Kardashians in and

842
00:42:00,160 --> 00:42:04,279
Speaker 2: the other influencers, and then you get approached too. What's

843
00:42:04,360 --> 00:42:07,319
Speaker 2: the best way to approach trying to do a deal

844
00:42:07,360 --> 00:42:11,320
Speaker 2: where you're trying to bring a celebrity in or an influencer.

845
00:42:11,480 --> 00:42:13,600
Speaker 1: Well, it all depends on the celebrity because some are

846
00:42:13,880 --> 00:42:17,680
Speaker 1: represented by stuff like Uta and William Morris and all

847
00:42:17,719 --> 00:42:22,000
Speaker 1: those other stuff. Some are passionate about their way there,

848
00:42:22,160 --> 00:42:24,800
Speaker 1: like hey, I'm I'm a celebrity. My husband is passionate

849
00:42:24,840 --> 00:42:28,000
Speaker 1: about this or my wife is passionate about this, And

850
00:42:28,080 --> 00:42:51,000
Speaker 1: all depends on how your license in You know, you

851
00:42:51,120 --> 00:42:52,880
Speaker 1: can come up with a license in a category that

852
00:42:52,960 --> 00:42:56,360
Speaker 1: somebody never thought of. You know, what if I what

853
00:42:56,480 --> 00:43:01,160
Speaker 1: if I wanted to go and I'm a big builder

854
00:43:01,520 --> 00:43:04,320
Speaker 1: of real estate and I have apartment buildings, or not

855
00:43:04,400 --> 00:43:07,600
Speaker 1: apartment buildings, I have hotels, and I want to create

856
00:43:07,640 --> 00:43:11,280
Speaker 1: the tom Ford Wing. Right, well, tom Ford probably doesn't

857
00:43:11,280 --> 00:43:13,440
Speaker 1: have a license in that area. I'm not sure that

858
00:43:13,640 --> 00:43:16,760
Speaker 1: he wants that, right Or what if I'm a fragrance

859
00:43:16,840 --> 00:43:18,879
Speaker 1: maker and I say I want to go and make

860
00:43:18,920 --> 00:43:21,839
Speaker 1: an Ace of spades. Fragrance looks just like a bottle

861
00:43:21,880 --> 00:43:24,800
Speaker 1: of Ace of Spades. If there's nobody in that category

862
00:43:24,880 --> 00:43:27,000
Speaker 1: in no ways thinking about it, well, then that's probably

863
00:43:27,000 --> 00:43:28,480
Speaker 1: a great license. So if you were going to do that,

864
00:43:28,560 --> 00:43:31,400
Speaker 1: how would you approach I was going to do Ace

865
00:43:31,440 --> 00:43:33,800
Speaker 1: of Spades? One, I would find out who owns a

866
00:43:33,960 --> 00:43:36,000
Speaker 1: to spades? I think Jay owns it. If he doesn't,

867
00:43:36,320 --> 00:43:41,239
Speaker 1: is it owned by you know whoever the distributor is.

868
00:43:41,600 --> 00:43:44,759
Speaker 1: And then I would go and probably lock that up

869
00:43:45,520 --> 00:43:48,080
Speaker 1: and then go to a fragrance maker and say and

870
00:43:48,280 --> 00:43:53,880
Speaker 1: and broke with the deal. Right. But you know, you know,

871
00:43:54,520 --> 00:43:56,759
Speaker 1: licenses can be done for anything, right, I mean, look

872
00:43:56,760 --> 00:43:59,520
Speaker 1: at the Waldorf Astoria was one place for one hundred years.

873
00:44:00,080 --> 00:44:01,719
Speaker 1: They go and buy the mark and I you see

874
00:44:01,719 --> 00:44:06,640
Speaker 1: world over a stauris everywhere way shorts. Right, So licensing

875
00:44:06,760 --> 00:44:08,919
Speaker 1: is really good. You can go to the licensing show

876
00:44:08,920 --> 00:44:11,200
Speaker 1: and look at things that you want. You never know.

877
00:44:11,719 --> 00:44:13,560
Speaker 1: So you can have a property right now and you

878
00:44:13,600 --> 00:44:17,400
Speaker 1: can either license it in inbound or license it outbound. Now,

879
00:44:17,520 --> 00:44:19,680
Speaker 1: if you license it outbound, a lot of people always

880
00:44:19,719 --> 00:44:21,920
Speaker 1: want to try to go license outbound, but you've got

881
00:44:22,000 --> 00:44:25,120
Speaker 1: to be able to show the person out the outbound

882
00:44:25,200 --> 00:44:28,680
Speaker 1: license a person who's taking your license, who's your customer, right,

883
00:44:29,560 --> 00:44:32,040
Speaker 1: what's their age, what's their demo, what's their buying habit?

884
00:44:32,640 --> 00:44:37,200
Speaker 1: And why will this license be good for them? It's

885
00:44:37,280 --> 00:44:39,279
Speaker 1: not just I have an idea, take it. You have

886
00:44:39,440 --> 00:44:41,000
Speaker 1: to show them who the customer is data.

887
00:44:41,960 --> 00:44:46,439
Speaker 2: How do you go about laying a foundation to help

888
00:44:46,520 --> 00:44:49,920
Speaker 2: ensure that you're going to you have every chance to succeed.

889
00:44:50,000 --> 00:44:52,279
Speaker 2: When you're going into a deal or looking at a

890
00:44:52,360 --> 00:44:54,080
Speaker 2: new relationship or a new market.

891
00:44:55,120 --> 00:44:58,000
Speaker 1: Those all and those those are the devils in the details, right.

892
00:44:58,520 --> 00:45:01,200
Speaker 1: It's all about, well, who's the point you're dealing with?

893
00:45:01,360 --> 00:45:05,160
Speaker 1: Usually it's the party, all right, because if somebody's too

894
00:45:05,200 --> 00:45:06,719
Speaker 1: eager to do a deal and there's a lot of

895
00:45:06,760 --> 00:45:11,279
Speaker 1: money up front, there's usually a problem, you know, because

896
00:45:11,320 --> 00:45:13,160
Speaker 1: you can get a license or any kind of deal

897
00:45:13,560 --> 00:45:15,799
Speaker 1: and they can take your stuff and they cannot live

898
00:45:15,960 --> 00:45:18,520
Speaker 1: by the terms of the license. They can say, I

899
00:45:18,640 --> 00:45:20,960
Speaker 1: know your stuff is really nice and you want it

900
00:45:21,000 --> 00:45:23,160
Speaker 1: all in Macy's. But they're putting that in TJ Max

901
00:45:23,239 --> 00:45:26,200
Speaker 1: and Burlington and they're just selling as many goods as

902
00:45:26,239 --> 00:45:28,080
Speaker 1: they can while they have the right to do it,

903
00:45:28,680 --> 00:45:32,520
Speaker 1: and it's eating at the core of your brand whatever

904
00:45:32,600 --> 00:45:36,200
Speaker 1: it is, right, or they're advertising it on porn Hub,

905
00:45:37,360 --> 00:45:39,279
Speaker 1: you know, and you know you're looking at this is

906
00:45:39,280 --> 00:45:42,480
Speaker 1: a family product and somehow, you know, families are like

907
00:45:44,480 --> 00:45:47,200
Speaker 1: what is this? You know what I mean? So it's

908
00:45:47,320 --> 00:45:51,879
Speaker 1: really in the criteria or the how you really work

909
00:45:51,960 --> 00:45:54,960
Speaker 1: the license and any agreement, you know. So I'll give

910
00:45:54,960 --> 00:45:57,799
Speaker 1: you an example on the flip side. When I first

911
00:45:57,880 --> 00:46:00,680
Speaker 1: got my big deal, it was with Samsung Text Style Division.

912
00:46:02,160 --> 00:46:05,399
Speaker 1: They said, we will underwrite anything you want. We will

913
00:46:05,480 --> 00:46:08,400
Speaker 1: manufacture and distribute clothes. You get a million dollars in orders,

914
00:46:08,760 --> 00:46:10,640
Speaker 1: we will write a million dollars in order. I said, good,

915
00:46:11,040 --> 00:46:14,040
Speaker 1: I don't want my stuff in discounters, because why would

916
00:46:14,040 --> 00:46:16,879
Speaker 1: a kid if they see it in this department store

917
00:46:16,960 --> 00:46:19,240
Speaker 1: for eighty dollars and they see it in a bucket

918
00:46:19,280 --> 00:46:21,959
Speaker 1: for twenty dollars, why would they buy it for eighty

919
00:46:22,160 --> 00:46:24,920
Speaker 1: They said, no problem, but here's what we're going to

920
00:46:25,000 --> 00:46:27,680
Speaker 1: tell you to do. You can design anything you want,

921
00:46:28,400 --> 00:46:32,240
Speaker 1: but if it's stuck in our warehouse longer than ninety days,

922
00:46:32,440 --> 00:46:36,040
Speaker 1: then we have the right to ship it to who

923
00:46:36,080 --> 00:46:38,040
Speaker 1: we want to get rid of it. What did that do?

924
00:46:38,360 --> 00:46:41,440
Speaker 1: That put a governing on me. I had to be

925
00:46:41,640 --> 00:46:44,240
Speaker 1: very careful then about what I had to do because

926
00:46:45,120 --> 00:46:48,000
Speaker 1: I can only blame myself. Yeah. Right, So you know,

927
00:46:48,200 --> 00:46:51,880
Speaker 1: any business deal is what you really negotiate, what you structure.

928
00:46:52,880 --> 00:46:57,400
Speaker 2: You had an exit or a partial exit of some

929
00:46:57,520 --> 00:46:59,520
Speaker 2: different markets of Fubu, would you kind of share that

930
00:46:59,560 --> 00:47:01,319
Speaker 2: because that's a I don't think a lot of people think.

931
00:47:01,239 --> 00:47:03,839
Speaker 1: About, Yeah, you can have partial exits. So we get

932
00:47:03,920 --> 00:47:09,680
Speaker 1: sold it to China just the category of the territory

933
00:47:09,719 --> 00:47:12,200
Speaker 1: of China. We weren't doing well there and there was

934
00:47:12,200 --> 00:47:14,279
Speaker 1: a large company there that felt that they can roll

935
00:47:14,360 --> 00:47:17,920
Speaker 1: it out to China and it was a massive, massive exit.

936
00:47:18,840 --> 00:47:21,560
Speaker 1: But we can retain the rest of it. So a

937
00:47:21,640 --> 00:47:24,240
Speaker 1: lot of times you can cut up how you retain

938
00:47:24,480 --> 00:47:28,120
Speaker 1: or how you break up some of your your businesses.

939
00:47:28,400 --> 00:47:30,279
Speaker 1: You know, if you look at Marvel, I think that's

940
00:47:30,320 --> 00:47:33,000
Speaker 1: what had happened with I've got one of those acts.

941
00:47:33,040 --> 00:47:35,160
Speaker 1: Well I think it was a deadpool or one of them.

942
00:47:35,320 --> 00:47:38,279
Speaker 1: They was owned by some other different studio and all

943
00:47:38,320 --> 00:47:40,960
Speaker 1: that kind of stuff. But yeah, you can have partial exits.

944
00:47:41,560 --> 00:47:47,359
Speaker 1: You can have buyouts where it's you know, somebody's taking

945
00:47:47,400 --> 00:47:49,759
Speaker 1: control in stake fifty five sixty percent, they want you

946
00:47:49,840 --> 00:47:53,319
Speaker 1: to stay on for two to four years, non compete yep.

947
00:47:54,200 --> 00:47:55,839
Speaker 1: And a lot of times people face that. I mean,

948
00:47:55,960 --> 00:47:59,600
Speaker 1: the tough question is always going to be if you're

949
00:47:59,680 --> 00:48:03,320
Speaker 1: fortunate is to have an exit. Why are you exiting?

950
00:48:04,239 --> 00:48:06,720
Speaker 1: Is it worth it? And that's a very personal decision,

951
00:48:07,480 --> 00:48:09,680
Speaker 1: you know. Or if you have an investor, maybe you're

952
00:48:09,719 --> 00:48:12,520
Speaker 1: doing two million dollars right now, somebody's offering you a

953
00:48:12,640 --> 00:48:14,879
Speaker 1: million dollars and they think they can take you to ten.

954
00:48:15,480 --> 00:48:17,840
Speaker 1: Do you want a partner? You know, what does that

955
00:48:17,920 --> 00:48:21,839
Speaker 1: partner bring? How do you value your company? How much

956
00:48:21,880 --> 00:48:23,440
Speaker 1: time do you put in a company? What do I

957
00:48:23,560 --> 00:48:25,799
Speaker 1: do with that money? Is that money free? And clear

958
00:48:25,920 --> 00:48:28,759
Speaker 1: to me. You know, these are all tough decisions that

959
00:48:28,920 --> 00:48:32,600
Speaker 1: honestly it's a very personal decision, but you have to

960
00:48:32,680 --> 00:48:35,000
Speaker 1: have probably a mentor to tell you where to go.

961
00:48:35,360 --> 00:48:37,120
Speaker 1: You know, most of the people that I know that

962
00:48:37,400 --> 00:48:43,120
Speaker 1: are doing big business when they are offered a partnership

963
00:48:43,200 --> 00:48:47,520
Speaker 1: or some the answer is will the money change your life? Yes?

964
00:48:47,719 --> 00:48:50,920
Speaker 1: Will Will it move you to a whole different bracket?

965
00:48:51,560 --> 00:48:54,399
Speaker 1: And if it won't, don't. If it won't, you're still

966
00:48:54,440 --> 00:48:55,480
Speaker 1: there where you're at. Yeah.

967
00:48:57,960 --> 00:49:02,200
Speaker 2: In terms of advisoryards and things like that, what are

968
00:49:02,239 --> 00:49:04,759
Speaker 2: your thoughts on that, How do you use them and

969
00:49:04,840 --> 00:49:05,720
Speaker 2: how do you get the most.

970
00:49:05,600 --> 00:49:10,480
Speaker 1: Out of them? Yeah, an advisory boards is definitely you

971
00:49:10,560 --> 00:49:12,920
Speaker 1: should have an advisory board that really is not heavily

972
00:49:13,120 --> 00:49:17,280
Speaker 1: vested in your company because you want them to making

973
00:49:17,360 --> 00:49:19,360
Speaker 1: the decisions for the right reason. And that's what mentors

974
00:49:19,400 --> 00:49:22,160
Speaker 1: should be honestly, because no financial interests. Basically they should

975
00:49:22,160 --> 00:49:23,759
Speaker 1: not have financial interests. I mean some of them are

976
00:49:23,800 --> 00:49:26,520
Speaker 1: going to ask for advisory sipts because they have financial issues.

977
00:49:26,560 --> 00:49:28,919
Speaker 1: They want to make sure you're not taking out large

978
00:49:28,960 --> 00:49:31,319
Speaker 1: loans in the company, you're not doing things, and they

979
00:49:31,360 --> 00:49:33,359
Speaker 1: want to make sure that they can protect their money,

980
00:49:33,360 --> 00:49:35,600
Speaker 1: and I understand that, but if you have anywhere from

981
00:49:35,640 --> 00:49:38,120
Speaker 1: six to eight, you don't want more than two or

982
00:49:38,160 --> 00:49:40,800
Speaker 1: three with a financial interest because you want people and

983
00:49:40,920 --> 00:49:43,120
Speaker 1: you want them to be but diversified. You want somebody

984
00:49:43,160 --> 00:49:46,200
Speaker 1: to be financed, somebody to be shipping, somebody to be marketing,

985
00:49:46,640 --> 00:49:50,280
Speaker 1: because you want them obviously to bring that those tentacles

986
00:49:50,320 --> 00:49:53,160
Speaker 1: and that network of other people. Yeah, that's the whole purpose.

987
00:49:53,320 --> 00:49:56,520
Speaker 1: And also advisory boards, whether you listen to them or not,

988
00:49:56,640 --> 00:49:59,880
Speaker 1: they're also a good sign that people signing on to you,

989
00:50:00,560 --> 00:50:03,200
Speaker 1: they're giving you their stamp of approval. So when you

990
00:50:03,320 --> 00:50:05,080
Speaker 1: walk in the room, I may have a question if

991
00:50:05,120 --> 00:50:07,640
Speaker 1: you're a legitimate person, But if I look to see

992
00:50:07,680 --> 00:50:09,399
Speaker 1: your advisory board to these people, I go, okay, wait

993
00:50:09,400 --> 00:50:13,160
Speaker 1: a minute minute. These people all believe in this person.

994
00:50:13,719 --> 00:50:15,400
Speaker 1: There's something there. Yeah, you know.

995
00:50:16,120 --> 00:50:19,840
Speaker 2: Would you when you're going into a negotiation, do you

996
00:50:20,880 --> 00:50:22,759
Speaker 2: try to set things up a certain way or are

997
00:50:22,760 --> 00:50:25,359
Speaker 2: you thinking about certain things as you make your pitch

998
00:50:25,440 --> 00:50:27,439
Speaker 2: or as you hear a pitch from somebody else one.

999
00:50:27,400 --> 00:50:30,160
Speaker 1: Hundred well, hearing a pitch of somebody else, I can't.

1000
00:50:30,239 --> 00:50:32,800
Speaker 1: I can only I can only understand, you know, I

1001
00:50:32,840 --> 00:50:34,680
Speaker 1: can only tell them what I want to hear if

1002
00:50:34,719 --> 00:50:37,040
Speaker 1: I want to hear it, or tell them if I

1003
00:50:37,080 --> 00:50:39,360
Speaker 1: have a conflict. But yeah, when you walk in, you

1004
00:50:39,400 --> 00:50:42,480
Speaker 1: want to study those people as much as possible. Some

1005
00:50:42,600 --> 00:50:44,480
Speaker 1: people you want to ask advice, some people you want

1006
00:50:44,480 --> 00:50:46,120
Speaker 1: to ask money. Some people you want to ask for

1007
00:50:46,320 --> 00:50:50,320
Speaker 1: distribution or contacts. But yeah, you want you want to

1008
00:50:50,320 --> 00:50:52,319
Speaker 1: really story that person what they're doing, where they've been.

1009
00:50:52,440 --> 00:50:54,920
Speaker 1: Because you know, as somebody comes and pitches me a

1010
00:50:54,960 --> 00:50:58,960
Speaker 1: clothing brand on shar Tank, I'm the last person you

1011
00:50:59,000 --> 00:51:02,479
Speaker 1: should pitch a clothing brand to. I got ten clothing brands,

1012
00:51:02,480 --> 00:51:04,320
Speaker 1: and eight of them are dead. The last thing I

1013
00:51:04,400 --> 00:51:07,560
Speaker 1: want is a clothing brand. I want to diversify my portfolio.

1014
00:51:07,920 --> 00:51:09,360
Speaker 1: So if you come in and say, damon, I have

1015
00:51:09,480 --> 00:51:11,479
Speaker 1: another men's wear a brand I know you do men's

1016
00:51:11,520 --> 00:51:14,800
Speaker 1: really well, you probably hear No. If you come in

1017
00:51:14,840 --> 00:51:16,480
Speaker 1: and say damon, I know you're already in a department

1018
00:51:16,560 --> 00:51:18,520
Speaker 1: store and you're in the men's section. So while you

1019
00:51:18,680 --> 00:51:23,720
Speaker 1: deal with that buyer, I'm going to give you electronics

1020
00:51:23,800 --> 00:51:25,359
Speaker 1: so you can talk to them, because this is right

1021
00:51:25,400 --> 00:51:27,640
Speaker 1: in a sweet spot where that company sells electron So

1022
00:51:27,760 --> 00:51:29,799
Speaker 1: now you can take a more real estate. You can

1023
00:51:29,840 --> 00:51:32,800
Speaker 1: be a men's you can be in electronics. I have

1024
00:51:32,840 --> 00:51:33,680
Speaker 1: a level of interest.

1025
00:51:34,719 --> 00:51:36,320
Speaker 2: I mean, if you guys can't hear that, to me,

1026
00:51:36,400 --> 00:51:39,480
Speaker 2: that's a really big writer down or that you're not

1027
00:51:39,640 --> 00:51:41,520
Speaker 2: looking because I think a lot of people would think, hey,

1028
00:51:41,760 --> 00:51:43,520
Speaker 2: he's a fashion I'm gonna take all my fashion stuff.

1029
00:51:43,520 --> 00:51:45,640
Speaker 1: Remember, the analytics is only as good as you go

1030
00:51:45,840 --> 00:51:48,200
Speaker 1: deep into them. Yeah, right, because that's the last thing

1031
00:51:48,239 --> 00:51:49,279
Speaker 1: I need another clothing brand.

1032
00:51:50,000 --> 00:51:54,800
Speaker 2: Right, But you've got access already to adjacent markets, and

1033
00:51:54,920 --> 00:51:58,680
Speaker 2: that's what you really wantation.

1034
00:51:57,440 --> 00:51:58,919
Speaker 1: And that's what you want. But a lot of people

1035
00:51:59,680 --> 00:52:02,080
Speaker 1: just get it face value and they screw the whole

1036
00:52:02,160 --> 00:52:05,920
Speaker 1: thing up, you know, and they ruin that. They ruined

1037
00:52:05,960 --> 00:52:07,560
Speaker 1: the pitch because all of a sudden you say I

1038
00:52:07,600 --> 00:52:10,600
Speaker 1: don't want that, and you're only pitching that, And then

1039
00:52:10,680 --> 00:52:12,800
Speaker 1: what are you gonna say as that, Oh well I

1040
00:52:12,880 --> 00:52:15,400
Speaker 1: got something else for you. Well then now you're a

1041
00:52:15,440 --> 00:52:17,600
Speaker 1: scatter brain. I don't you know, you're not really dedicated

1042
00:52:17,640 --> 00:52:20,359
Speaker 1: on what happened to the last thing, right, right? You know? Right,

1043
00:52:20,719 --> 00:52:21,240
Speaker 1: that's funny.

1044
00:52:21,840 --> 00:52:25,880
Speaker 2: You said it's really important to build goodwill and nurture relationships.

1045
00:52:26,040 --> 00:52:27,880
Speaker 2: How do you go about doing that? I know one

1046
00:52:27,880 --> 00:52:29,680
Speaker 2: of the things you said you were doing was like

1047
00:52:29,800 --> 00:52:32,040
Speaker 2: calling five people a day for a while and.

1048
00:52:32,080 --> 00:52:37,799
Speaker 1: Fifty fifty people. Yeah, fifty people. Okay, well, building good will?

1049
00:52:37,840 --> 00:52:39,719
Speaker 1: I mean, you know so so I love the way

1050
00:52:39,760 --> 00:52:42,399
Speaker 1: Gary Vee says. You know, you don't just sell sell, sell, sell,

1051
00:52:42,520 --> 00:52:44,120
Speaker 1: sell cell cell all the time. It's kind of like

1052
00:52:44,200 --> 00:52:46,400
Speaker 1: you're walking down the street and that person with the

1053
00:52:46,440 --> 00:52:48,759
Speaker 1: flyer in front of the store keeps saying, you come

1054
00:52:48,800 --> 00:52:50,920
Speaker 1: on in. You know, it's five percent of day, ten

1055
00:52:50,960 --> 00:52:54,360
Speaker 1: percent off on my twenty. You just cross the street, right,

1056
00:52:54,520 --> 00:52:56,759
Speaker 1: and anything we're doing, we're doing on another platform. Right.

1057
00:52:57,239 --> 00:52:59,640
Speaker 1: That's all it is. But if every time you see

1058
00:52:59,640 --> 00:53:03,239
Speaker 1: the person, are you don't rolling anything? Good today? Yeah,

1059
00:53:03,280 --> 00:53:07,160
Speaker 1: great day today, it's soeming like you're like, oh, what

1060
00:53:07,239 --> 00:53:08,440
Speaker 1: are you selling? What's up? What's up?

1061
00:53:08,880 --> 00:53:09,040
Speaker 2: You know?

1062
00:53:09,239 --> 00:53:13,680
Speaker 1: So it's really about a relationship. That's what it all

1063
00:53:13,840 --> 00:53:15,640
Speaker 1: boils down to. Relationship. But see a lot of people

1064
00:53:16,400 --> 00:53:18,920
Speaker 1: you don't want to put yourself in the position of

1065
00:53:19,120 --> 00:53:22,040
Speaker 1: being the consumer, but you don't you don't know. You

1066
00:53:22,239 --> 00:53:26,040
Speaker 1: you operate your business in a way, but you don't

1067
00:53:26,080 --> 00:53:28,479
Speaker 1: think about how it feels on the other side.

1068
00:53:28,560 --> 00:53:32,239
Speaker 2: Yeah, exactly, You're only thinking hopefully not. But most people

1069
00:53:32,239 --> 00:53:33,600
Speaker 2: are just thinking about how's this going to affect me?

1070
00:53:33,800 --> 00:53:36,200
Speaker 1: Right exactly so naturally. So you know, I remember I

1071
00:53:36,280 --> 00:53:38,080
Speaker 1: was at a store one day and a woman, a

1072
00:53:38,200 --> 00:53:39,840
Speaker 1: woman came in and I was I was in the

1073
00:53:39,920 --> 00:53:43,640
Speaker 1: store and I was talking with Fooble and years ago,

1074
00:53:44,000 --> 00:53:46,120
Speaker 1: and a woman came in and shoes trying to try

1075
00:53:46,160 --> 00:53:47,879
Speaker 1: on shoes. She was assuming because somebody help me, somebody

1076
00:53:47,880 --> 00:53:50,080
Speaker 1: help me, and everybody ignored her in the store, but

1077
00:53:50,200 --> 00:53:53,680
Speaker 1: the owner himself ignored her. And I said, waitmen, I said,

1078
00:53:53,719 --> 00:53:56,319
Speaker 1: what's going on? Like he said, comes in every day,

1079
00:53:56,440 --> 00:53:58,239
Speaker 1: every other day. She just comes in and she tries

1080
00:53:58,239 --> 00:54:02,279
Speaker 1: on shoes, she leaves. And I said to him, I said,

1081
00:54:02,280 --> 00:54:05,160
Speaker 1: you know, if I tried on a pair of shoes

1082
00:54:05,200 --> 00:54:08,000
Speaker 1: over here, and I have money, I'm probably not going

1083
00:54:08,040 --> 00:54:11,239
Speaker 1: to go out and brag about it. You know, I'm cool, right,

1084
00:54:11,320 --> 00:54:12,839
Speaker 1: I got my own stuff. I don't need to brag

1085
00:54:12,880 --> 00:54:16,080
Speaker 1: about it. You know, that woman wherever she's going, she's

1086
00:54:16,160 --> 00:54:19,160
Speaker 1: probably going to that cubicle or wherever she's going going.

1087
00:54:19,719 --> 00:54:21,919
Speaker 1: You know, when I make some money, where I'm going

1088
00:54:22,600 --> 00:54:26,000
Speaker 1: I'm going to that damn store and the and she

1089
00:54:26,160 --> 00:54:30,759
Speaker 1: won't shut the hell up. And she's probably your biggest advertiser.

1090
00:54:30,840 --> 00:54:35,840
Speaker 1: You're that window shopper is probably your biggest advertiser, and

1091
00:54:36,040 --> 00:54:39,120
Speaker 1: you are turning her down and you are not nurturing

1092
00:54:39,320 --> 00:54:41,720
Speaker 1: that relationship. What is it going to cost you? Nobody

1093
00:54:41,719 --> 00:54:44,839
Speaker 1: here is doing anything in the store right. The store

1094
00:54:44,960 --> 00:54:47,400
Speaker 1: is closing about three months after that anyway, because the

1095
00:54:47,480 --> 00:54:50,360
Speaker 1: probably had they probably were bad about. You know how

1096
00:54:50,400 --> 00:54:52,600
Speaker 1: many of us walk into a restaurant and they treat

1097
00:54:52,680 --> 00:54:54,040
Speaker 1: us like a number and say and say, hey, how

1098
00:54:54,120 --> 00:54:55,560
Speaker 1: you doing. Let me let me take care of you.

1099
00:54:55,640 --> 00:54:58,319
Speaker 1: It's easy to do. It's so easy to do with people,

1100
00:54:58,440 --> 00:55:01,319
Speaker 1: don't They're so transaction a lot of people and they

1101
00:55:01,360 --> 00:55:04,600
Speaker 1: don't realize it. But on the flip side, everybody's been

1102
00:55:04,640 --> 00:55:07,400
Speaker 1: in this room when they have felt that somebody they

1103
00:55:07,440 --> 00:55:09,200
Speaker 1: thought somebody's trying to get something on them, and somebody

1104
00:55:09,280 --> 00:55:12,080
Speaker 1: just trying to be nice, and they remembered that person.

1105
00:55:13,120 --> 00:55:16,080
Speaker 1: There's every single person in this room knows how somebody

1106
00:55:16,160 --> 00:55:17,759
Speaker 1: made them feel at one point in their life, and

1107
00:55:17,880 --> 00:55:21,160
Speaker 1: they probably have become friends with them or valued them,

1108
00:55:21,280 --> 00:55:23,279
Speaker 1: or they recommended them to somebody else. But a lot

1109
00:55:23,320 --> 00:55:24,600
Speaker 1: of time we just don't think about it like that

1110
00:55:24,640 --> 00:55:27,960
Speaker 1: because we're so busy trying to get what we need done.

1111
00:55:28,040 --> 00:55:30,840
Speaker 1: And it's a human nature, right, yeah, priorities, but it

1112
00:55:31,000 --> 00:55:32,120
Speaker 1: is about nurturing things.

1113
00:55:32,520 --> 00:55:34,080
Speaker 2: But what do you think is the number one reason

1114
00:55:34,200 --> 00:55:36,160
Speaker 2: people don't achieve the goals that they set.

1115
00:55:38,040 --> 00:55:40,279
Speaker 1: The number one reason that people don't achieve the goals

1116
00:55:40,280 --> 00:55:42,279
Speaker 1: they set because they don't read them to themselves. Often

1117
00:55:42,400 --> 00:55:44,560
Speaker 1: they allow other people to set goals for them, and

1118
00:55:44,640 --> 00:55:47,080
Speaker 1: you read yours out loud, right, I reminds out loud

1119
00:55:47,120 --> 00:55:48,640
Speaker 1: every single night before I go to bed, and every

1120
00:55:48,640 --> 00:55:52,200
Speaker 1: single morning when I wake up. And all of them

1121
00:55:52,480 --> 00:55:55,839
Speaker 1: expire in six months. I'm sorry, six out of ten

1122
00:55:55,880 --> 00:55:58,440
Speaker 1: of them expiring six months. The other four expire in

1123
00:55:58,520 --> 00:56:01,440
Speaker 1: two years, five years, ten years, in twenty years. I

1124
00:56:01,640 --> 00:56:04,239
Speaker 1: never hit my six month goals because I set them

1125
00:56:04,280 --> 00:56:08,160
Speaker 1: so big. They ranged from family to friends to faith.

1126
00:56:08,360 --> 00:56:09,680
Speaker 1: So if I said I'm going to make this amount

1127
00:56:09,680 --> 00:56:12,000
Speaker 1: of money in business, when I make this amount, when

1128
00:56:12,040 --> 00:56:15,239
Speaker 1: I reset my goal, it's this amount. So I never

1129
00:56:15,360 --> 00:56:18,080
Speaker 1: hit them. And the most important part of of the

1130
00:56:18,200 --> 00:56:21,120
Speaker 1: goal is you have to envision yourself in the goal.

1131
00:56:21,880 --> 00:56:23,440
Speaker 1: The reason I read them before I go to bed

1132
00:56:23,600 --> 00:56:27,520
Speaker 1: is because the subcond and I didn't. I didn't. I

1133
00:56:27,680 --> 00:56:30,600
Speaker 1: learned this from Thinking Grow Rich by Napoleon Hill. I

1134
00:56:30,680 --> 00:56:32,399
Speaker 1: read the book book when I was sixteen years old.

1135
00:56:32,400 --> 00:56:34,879
Speaker 1: I read it every two years. I still learned something

1136
00:56:34,960 --> 00:56:37,040
Speaker 1: new every two years. And I read the book. Your

1137
00:56:37,080 --> 00:56:40,240
Speaker 1: subconscious mind cannot filter out what is reality or false.

1138
00:56:40,280 --> 00:56:41,800
Speaker 1: So I read them every night before I go to

1139
00:56:41,880 --> 00:56:43,320
Speaker 1: bed because I wanted to be the last thing I

1140
00:56:43,400 --> 00:56:47,640
Speaker 1: think about. So that's why I don't watch whether Lord

1141
00:56:47,680 --> 00:56:49,680
Speaker 1: of the Rings or Ozark before I go to sleep.

1142
00:56:51,560 --> 00:56:53,160
Speaker 1: And the reason I read them in the morning because

1143
00:56:53,200 --> 00:56:55,640
Speaker 1: I want to be the first action I take. So

1144
00:56:56,040 --> 00:56:57,760
Speaker 1: if I'm going to so I'll give you an example.

1145
00:56:57,800 --> 00:57:00,480
Speaker 1: I lost around thirty five pounds now actually in the

1146
00:57:00,600 --> 00:57:10,160
Speaker 1: last eight months. Now, excuse me, I lost thirty thank you.

1147
00:57:10,400 --> 00:57:12,120
Speaker 1: The reason why I wanted to applaud is because I

1148
00:57:12,160 --> 00:57:18,440
Speaker 1: had fifteen false starts. It took me five years. Fifteen

1149
00:57:19,160 --> 00:57:22,840
Speaker 1: of those six month goals was a false start, and

1150
00:57:23,080 --> 00:57:27,040
Speaker 1: that's the most important aspect of it. It was. And

1151
00:57:27,360 --> 00:57:29,800
Speaker 1: my goals are very simple, and so when you read

1152
00:57:29,880 --> 00:57:31,880
Speaker 1: your goals, you have to see yourself in the goal.

1153
00:57:31,960 --> 00:57:34,880
Speaker 1: But the reason for reading the goal and you have

1154
00:57:35,080 --> 00:57:37,600
Speaker 1: to see yourself, what's the purpose of the goal. If

1155
00:57:37,600 --> 00:57:39,000
Speaker 1: you say you're going to make a million dollars when

1156
00:57:39,000 --> 00:57:40,160
Speaker 1: you get to the million, if you didn't have a

1157
00:57:40,200 --> 00:57:42,640
Speaker 1: purpose of the million, then you're not going to fulfill

1158
00:57:42,680 --> 00:57:45,200
Speaker 1: that goal. So my goals were pretty simple. It was

1159
00:57:45,440 --> 00:57:48,880
Speaker 1: I'm going to drink one green drink substitute of meal

1160
00:57:48,880 --> 00:57:50,600
Speaker 1: in the morning. For that, I'm going to put ten

1161
00:57:50,640 --> 00:57:52,560
Speaker 1: thousand steps on my fitbit. I'm not going to eat

1162
00:57:52,680 --> 00:57:55,560
Speaker 1: after six or seven o'clock at night, no pride food,

1163
00:57:55,720 --> 00:57:58,320
Speaker 1: no meats. I'm going to then do one hour worth

1164
00:57:58,360 --> 00:58:01,360
Speaker 1: of weight training and tend to glass of water. But

1165
00:58:01,520 --> 00:58:05,400
Speaker 1: what I forgot out of all those goals was gotta

1166
00:58:05,400 --> 00:58:09,880
Speaker 1: stop drinking alcohol, because what was happening with the alcohol.

1167
00:58:09,920 --> 00:58:13,080
Speaker 1: The alcohol was I was taking two to six doubles

1168
00:58:13,120 --> 00:58:16,560
Speaker 1: at night. That's seventy five each shot. That's seventy five

1169
00:58:16,760 --> 00:58:20,840
Speaker 1: empty calories. That slows down your metabolism one hour per shot.

1170
00:58:21,520 --> 00:58:24,080
Speaker 1: And I would not I would get the munchies at night,

1171
00:58:24,120 --> 00:58:25,520
Speaker 1: and I wouldn't want to work out in the morning.

1172
00:58:27,440 --> 00:58:31,800
Speaker 1: And once I stopped, I tried. I tried drinking on

1173
00:58:32,000 --> 00:58:36,800
Speaker 1: only the off days, drinking on Mondays, drinking one drink here,

1174
00:58:37,040 --> 00:58:39,920
Speaker 1: one water here, one drink here, only drinking when I

1175
00:58:40,000 --> 00:58:42,680
Speaker 1: can't stand being with people, only drinking with people I like.

1176
00:58:44,800 --> 00:58:50,040
Speaker 1: Fifteen four starts most important part that the goal was

1177
00:58:50,120 --> 00:58:52,880
Speaker 1: because I could see myself being one hundred and seventy

1178
00:58:52,960 --> 00:58:58,000
Speaker 1: five pounds, being healthier, to live longer, to walk my

1179
00:58:58,160 --> 00:59:01,800
Speaker 1: three little girls down the aisle. That's the most important

1180
00:59:01,800 --> 00:59:03,960
Speaker 1: part of the goal, looking at me walking my girls

1181
00:59:03,960 --> 00:59:05,360
Speaker 1: down the aisle, because if I have got down at

1182
00:59:05,360 --> 00:59:07,080
Speaker 1: one seventy five and just standing there and then a

1183
00:59:07,160 --> 00:59:09,800
Speaker 1: standing there, So the important part of the goal. So

1184
00:59:09,880 --> 00:59:12,640
Speaker 1: whether it's buying that big home, the part about buying

1185
00:59:12,680 --> 00:59:16,000
Speaker 1: the big home is is the door not o brass?

1186
00:59:16,160 --> 00:59:19,080
Speaker 1: Or is it glass? Is the door metal? Or is

1187
00:59:19,160 --> 00:59:20,840
Speaker 1: it would when I walk in? Is it a spinning

1188
00:59:20,880 --> 00:59:24,120
Speaker 1: spiral staircase? Is there bread baking? Is my dog running out?

1189
00:59:24,360 --> 00:59:26,120
Speaker 1: Are my kids there? When I look out of the backyard.

1190
00:59:26,200 --> 00:59:28,440
Speaker 1: Is it a desert? Is it in an ocean? Is

1191
00:59:28,520 --> 00:59:32,200
Speaker 1: it a forest? You have to see yourself there because unfortunately,

1192
00:59:32,200 --> 00:59:34,560
Speaker 1: if you don't, you see yourself in all the situation,

1193
00:59:35,240 --> 00:59:38,960
Speaker 1: I'm gonna lose the house. I'm gonna be an abusive relationship.

1194
00:59:39,600 --> 00:59:41,560
Speaker 1: Nobody in my family has ever made it like this.

1195
00:59:42,360 --> 00:59:44,560
Speaker 1: Everybody who laughed at me is going to be able

1196
00:59:44,640 --> 00:59:48,200
Speaker 1: to say they were right. You know, I'm not gonna

1197
00:59:48,200 --> 00:59:50,680
Speaker 1: be able to scale this business. I'm gonna have to

1198
00:59:50,760 --> 00:59:52,720
Speaker 1: go back to the old ass job that I hate.

1199
00:59:53,960 --> 00:59:56,320
Speaker 1: It's never been done before. You're gonna embarrass yourself. You're

1200
00:59:56,320 --> 00:59:59,959
Speaker 1: gonna embarrass us, and we allow ourselves to be filled

1201
01:00:00,200 --> 01:00:03,160
Speaker 1: with everybody else's goals. That's what happens. That's the well

1202
01:00:03,200 --> 01:00:05,640
Speaker 1: you hear every day. You don't hear you're gonna make it.

1203
01:00:07,280 --> 01:00:11,720
Speaker 1: Who says you're gonna make it? So that's what happens,

1204
01:00:11,960 --> 01:00:15,040
Speaker 1: is fulfilling those goals, And that's exactly that is the

1205
01:00:15,360 --> 01:00:19,920
Speaker 1: core of success, to really see yourself there and know

1206
01:00:20,080 --> 01:00:21,040
Speaker 1: that you are worth it.

1207
01:00:23,680 --> 01:00:25,360
Speaker 2: I think that's the best place to leave off.

1208
01:00:25,920 --> 01:00:28,800
Speaker 1: All right, let's give Damon hand thank you for being here.

1209
01:00:28,880 --> 01:00:42,640
Speaker 1: Thank you. That Moment with Damon John is a production

1210
01:00:42,880 --> 01:00:46,680
Speaker 1: of the Black Effect Podcast Network. For more podcasts from

1211
01:00:46,760 --> 01:00:52,000
Speaker 1: the Black Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts,

1212
01:00:52,160 --> 01:00:55,440
Speaker 1: or wherever you listen to your favorite show and don't

1213
01:00:55,560 --> 01:01:00,120
Speaker 1: forget to subscribe to and rate the show. And of

1214
01:01:00,160 --> 01:01:01,600
Speaker 1: course you can all connect with me on any of

1215
01:01:01,640 --> 01:01:06,880
Speaker 1: my social media platforms at the Shark Daymon spelt like Raymond,

1216
01:01:06,960 --> 01:01:07,480
Speaker 1: but what a d