1 00:00:00,120 --> 00:00:04,320 Speaker 1: Do you trust celebrity branded items? So Double Show of course, 2 00:00:04,400 --> 00:00:06,920 Speaker 1: you know, like any of the billion items that the 3 00:00:07,000 --> 00:00:10,520 Speaker 1: Kardashians have for sale, or Sidney Sweeney's new line of 4 00:00:10,560 --> 00:00:14,440 Speaker 1: headphones designed specifically for those that are tone deaf, and 5 00:00:15,640 --> 00:00:19,720 Speaker 1: of course, who could forget SpongeBob's line of adult contraceptive devices. 6 00:00:20,840 --> 00:00:24,720 Speaker 1: One influencer is making international headlines this morning for their 7 00:00:24,760 --> 00:00:28,080 Speaker 1: attempt to be the next huge insta brand. What did 8 00:00:28,080 --> 00:00:30,240 Speaker 1: they do? Why is the world talking about it? And 9 00:00:30,760 --> 00:00:34,200 Speaker 1: why is it costing them? Maybe millions of dollars? Whoa 10 00:00:34,280 --> 00:00:36,559 Speaker 1: for being sued. We'll tell you what it is right 11 00:00:36,600 --> 00:00:39,120 Speaker 1: after this. It's digible show. Be careful who you trust 12 00:00:39,640 --> 00:00:42,640 Speaker 1: the Double Show, especially when it comes to buying a 13 00:00:42,680 --> 00:00:45,880 Speaker 1: celebrities item, whatever it is that they have for sale. 14 00:00:45,960 --> 00:00:48,519 Speaker 1: You know, the Kardashians have about a billion items that 15 00:00:48,560 --> 00:00:51,000 Speaker 1: you can buy from them, usually pretty legit tort to 16 00:00:51,040 --> 00:00:53,400 Speaker 1: be on. And I would trust on these the Kardashians 17 00:00:53,400 --> 00:00:56,160 Speaker 1: because they've definitely done their work and they it's all 18 00:00:56,200 --> 00:00:59,400 Speaker 1: approved and they've done enough research to figure out they've 19 00:00:59,440 --> 00:01:01,800 Speaker 1: been selling things for a long time. Yeah, so they 20 00:01:01,800 --> 00:01:04,319 Speaker 1: know how to get it done. They do well. Not 21 00:01:04,440 --> 00:01:07,039 Speaker 1: everybody knows how to do that, and one influencer is 22 00:01:07,040 --> 00:01:11,040 Speaker 1: making international headlines for a product that they created. Not 23 00:01:11,080 --> 00:01:13,479 Speaker 1: only that, but they are also facing criminal charges and 24 00:01:13,600 --> 00:01:16,760 Speaker 1: being sued for millions of dollars because they wanted to 25 00:01:16,800 --> 00:01:20,840 Speaker 1: be the next Kardashian Is In what industry insiders are 26 00:01:20,880 --> 00:01:24,119 Speaker 1: calling the biggest marketing blunder of the year, Social media 27 00:01:24,160 --> 00:01:27,319 Speaker 1: influencer Skyler Bloom I don't know who that is known 28 00:01:27,400 --> 00:01:32,959 Speaker 1: for eight million followers. Heyo saw her her first major 29 00:01:33,000 --> 00:01:38,280 Speaker 1: product go off the rails in an unexpected way, so 30 00:01:38,440 --> 00:01:41,200 Speaker 1: she created a brand new beauty meats food line. 31 00:01:41,600 --> 00:01:44,880 Speaker 2: Oh I'm sorry what you guys are laughing, but I've 32 00:01:44,880 --> 00:01:45,640 Speaker 2: had the same vision. 33 00:01:47,240 --> 00:01:48,760 Speaker 1: Nina has a skincare line I do. 34 00:01:48,840 --> 00:01:52,720 Speaker 2: It's called t Bosi. Technically you could, because it's all natural, 35 00:01:52,800 --> 00:01:54,800 Speaker 2: you could eat it and wouldn't hurt you. But you shouldn't. 36 00:01:54,960 --> 00:01:57,440 Speaker 1: Okay, it's called t Bozi. If you want to check 37 00:01:57,440 --> 00:01:58,279 Speaker 1: it out, it's good stuff. 38 00:01:58,320 --> 00:01:58,680 Speaker 2: Thank you. 39 00:01:58,760 --> 00:02:01,720 Speaker 1: But this influencer is making international headlines today for the 40 00:02:01,800 --> 00:02:04,360 Speaker 1: marketing for the biggest marketing blunder of the year. They're 41 00:02:04,360 --> 00:02:08,160 Speaker 1: saying she created a brand new beauty meats food line Snackskin. 42 00:02:08,320 --> 00:02:11,480 Speaker 2: She called it. Okay, how did okay? How did she 43 00:02:11,600 --> 00:02:12,160 Speaker 2: do it? Now? 44 00:02:12,440 --> 00:02:15,840 Speaker 1: Launched last week with a glossy live stream product demo 45 00:02:15,919 --> 00:02:18,840 Speaker 1: and the slogan wear your Breakfast, Be your Brunch. 46 00:02:20,240 --> 00:02:22,960 Speaker 3: Wait girl, what what? 47 00:02:22,960 --> 00:02:23,880 Speaker 2: What's her product? 48 00:02:24,200 --> 00:02:27,880 Speaker 1: The six item line included fan favorites such as Poor 49 00:02:28,000 --> 00:02:35,640 Speaker 1: Pancake Primer, BB Buttermilk Foundation, lip loaf gloss, and x 50 00:02:35,680 --> 00:02:36,840 Speaker 1: Foley oak mask. 51 00:02:37,639 --> 00:02:40,320 Speaker 2: Okay, see this sounds really cute if that was just it, 52 00:02:40,360 --> 00:02:41,760 Speaker 2: But she really wants you to eat it. 53 00:02:41,880 --> 00:02:44,560 Speaker 1: Yes, it's actually she wanted you to eat it. She 54 00:02:44,639 --> 00:02:46,480 Speaker 1: said that it saves time in the morning, so you 55 00:02:46,480 --> 00:02:49,080 Speaker 1: can do your makeup and eat breakfast at the same time. Okay, 56 00:02:49,080 --> 00:02:52,480 Speaker 1: this is She marketed it as a SPA to skill 57 00:02:52,520 --> 00:02:57,440 Speaker 1: it formula, which is ay. Some of these terms, you 58 00:02:57,440 --> 00:03:00,279 Speaker 1: could definitely tell it. It's an influencer coming up with it. 59 00:03:00,280 --> 00:03:01,360 Speaker 3: It's not there. 60 00:03:01,520 --> 00:03:03,160 Speaker 2: I'm just trying to think. So she's saying you can 61 00:03:03,160 --> 00:03:05,120 Speaker 2: put on your primer and then use whatever you didn't 62 00:03:05,240 --> 00:03:07,080 Speaker 2: back in the pan to make yourself a pancake. 63 00:03:07,240 --> 00:03:09,800 Speaker 1: Yes, that doesn't feel safe for your face. A few 64 00:03:09,840 --> 00:03:14,640 Speaker 1: problems with it. She's one no FDA approval. Yeah, she 65 00:03:14,800 --> 00:03:18,440 Speaker 1: was somehow able to produce enough of this that hundreds 66 00:03:18,480 --> 00:03:21,240 Speaker 1: of her customers bought it before it eventually got shut down. 67 00:03:21,600 --> 00:03:22,000 Speaker 2: Wow. 68 00:03:22,240 --> 00:03:25,040 Speaker 1: And in order to release the tasty breakfast part of 69 00:03:25,040 --> 00:03:27,320 Speaker 1: the skincare that you were putting on your face, the 70 00:03:27,360 --> 00:03:30,000 Speaker 1: product did have to be heated up, and because there 71 00:03:30,040 --> 00:03:32,679 Speaker 1: was no clinical test done, it all had a very 72 00:03:32,760 --> 00:03:35,800 Speaker 1: flammable ingredient in it. Oh my, and at least ten 73 00:03:35,840 --> 00:03:37,520 Speaker 1: people had to call the fire department when they were 74 00:03:37,520 --> 00:03:39,560 Speaker 1: doing their morning skincare routine and got ready to be brunch. 75 00:03:39,600 --> 00:03:40,720 Speaker 1: I guess and threw it in a pan. 76 00:03:41,160 --> 00:03:41,680 Speaker 2: Oh why. 77 00:03:42,480 --> 00:03:44,520 Speaker 3: I like the idea of the time you saved time, 78 00:03:44,560 --> 00:03:47,000 Speaker 3: you get breakfast and you look cute. I hate the 79 00:03:47,040 --> 00:03:49,320 Speaker 3: idea of all the products like the what are the 80 00:03:49,360 --> 00:03:50,320 Speaker 3: poor one is called? 81 00:03:50,520 --> 00:03:51,520 Speaker 2: That sounds gross. 82 00:03:51,560 --> 00:03:54,960 Speaker 1: We're talking about an influencer who decided to throw their 83 00:03:54,960 --> 00:03:57,280 Speaker 1: hand to the ring and start selling things like most 84 00:03:57,320 --> 00:04:00,760 Speaker 1: celebrities do on the internet. And she created a spot 85 00:04:00,840 --> 00:04:04,800 Speaker 1: to skill it makeup experience with their skincare line Snackskin, 86 00:04:04,960 --> 00:04:07,840 Speaker 1: and you were talking about poor pancake primer ew, the 87 00:04:08,160 --> 00:04:10,640 Speaker 1: bb Buttermilk Foundation or the lip loaf cloths. 88 00:04:10,840 --> 00:04:13,320 Speaker 2: See what you should have done is made this more 89 00:04:13,360 --> 00:04:16,080 Speaker 2: of a sensory experience and get rid of the eating it. 90 00:04:16,160 --> 00:04:18,520 Speaker 2: Because if you did do snackskin, and you made something 91 00:04:18,560 --> 00:04:21,080 Speaker 2: called snack skin and you actually use let me not 92 00:04:21,600 --> 00:04:23,960 Speaker 2: give you guys ideas. If you use ingredients that you 93 00:04:24,000 --> 00:04:25,760 Speaker 2: could eat but you're not gonna eat, then it would 94 00:04:25,800 --> 00:04:27,840 Speaker 2: be a really cute marketing thing. But the fact that 95 00:04:27,920 --> 00:04:30,839 Speaker 2: you're trying to have people drink their lip gloss it 96 00:04:30,920 --> 00:04:31,919 Speaker 2: is insane. 97 00:04:32,480 --> 00:04:35,520 Speaker 1: Thankfully, not many of her followers bought the product yet, 98 00:04:35,560 --> 00:04:37,560 Speaker 1: but she is facing criminal charges for not going through 99 00:04:37,560 --> 00:04:40,280 Speaker 1: the right steps, because if you're gonna have people eat things, 100 00:04:40,560 --> 00:04:41,920 Speaker 1: kind of have to make sure you know it's right 101 00:04:42,320 --> 00:04:45,279 Speaker 1: you make yourself. I think so, I'm not sure. It 102 00:04:45,320 --> 00:04:47,240 Speaker 1: doesn't really say how she got it done, but she 103 00:04:47,279 --> 00:04:49,320 Speaker 1: had enough of the product where hundreds of people bought 104 00:04:49,320 --> 00:04:52,839 Speaker 1: it before they eventually shut it down. She's being sued 105 00:04:52,839 --> 00:04:56,320 Speaker 1: by one woman whose whole kitchen burned down, whoa for 106 00:04:56,400 --> 00:05:00,240 Speaker 1: almost two million dollars, and there was a quote from 107 00:05:00,240 --> 00:05:01,840 Speaker 1: her in one of the parts of her quote. When 108 00:05:01,839 --> 00:05:07,120 Speaker 1: they asked her about this, she said, what's the FDA 109 00:05:07,560 --> 00:05:11,080 Speaker 1: should be very careful with who you buy products from. 110 00:05:11,640 --> 00:05:13,840 Speaker 2: Yeah, that just feels all kinds of honey, And I'm 111 00:05:13,839 --> 00:05:15,599 Speaker 2: just thinking about making pancakes with my mom and putting 112 00:05:15,600 --> 00:05:17,719 Speaker 2: it on her face and just being like, ah no. 113 00:05:17,880 --> 00:05:21,640 Speaker 3: But like, I don't understand why influencers like they they 114 00:05:21,680 --> 00:05:24,440 Speaker 3: think that because they have a following that automatically they're 115 00:05:24,440 --> 00:05:26,640 Speaker 3: following it's going to buy whatever products they come out with. 116 00:05:26,920 --> 00:05:29,000 Speaker 3: But there's been time and time again where it's proven 117 00:05:29,040 --> 00:05:30,840 Speaker 3: that this does not work. Like you can't just make 118 00:05:30,880 --> 00:05:33,360 Speaker 3: people buy dump you can, but like they will buy 119 00:05:33,400 --> 00:05:34,200 Speaker 3: it though, that's the thing. 120 00:05:34,360 --> 00:05:37,440 Speaker 2: But for some people doesn't feel disrespectful to the follower though, Like, 121 00:05:37,440 --> 00:05:39,440 Speaker 2: if you think about the person that you're following, they're 122 00:05:39,480 --> 00:05:43,000 Speaker 2: trying to sell you absolutely stupid stuff just because they can. 123 00:05:43,200 --> 00:05:45,400 Speaker 2: They're laughing at you. Yeah, So when you look at 124 00:05:45,400 --> 00:05:47,640 Speaker 2: the people that you're idolizing, you got to really think 125 00:05:47,680 --> 00:05:51,520 Speaker 2: about what their motivation is. Like I use Ariana Grande's perfume, 126 00:05:51,960 --> 00:05:54,000 Speaker 2: but I don't think like she put a lot of 127 00:05:54,000 --> 00:05:56,000 Speaker 2: work into it. And sometimes even when I wear it 128 00:05:56,040 --> 00:05:58,280 Speaker 2: the cloud one, people are like, oh, is that Baccarat. 129 00:05:58,520 --> 00:06:00,400 Speaker 2: I'm like, no, but she put all of that work 130 00:06:00,440 --> 00:06:02,800 Speaker 2: into this perfume, so it smells like a super designer 131 00:06:02,839 --> 00:06:05,440 Speaker 2: one and she cares about her people. She wants them 132 00:06:05,440 --> 00:06:07,479 Speaker 2: to have like affordable luxury. 133 00:06:07,440 --> 00:06:11,200 Speaker 1: Yea, yeah, we're talking about an internet influencer who started 134 00:06:11,200 --> 00:06:13,800 Speaker 1: a new product line and it's facing criminal charges and 135 00:06:13,839 --> 00:06:16,200 Speaker 1: also a two million dollar lawsuit because her line was 136 00:06:16,200 --> 00:06:18,600 Speaker 1: a line of makeup that you can also eat for breakfast, 137 00:06:18,600 --> 00:06:20,400 Speaker 1: and she didn't get it tested, nothing like that, And 138 00:06:20,440 --> 00:06:22,440 Speaker 1: it had a flammable ingredient, so people try to heat 139 00:06:22,520 --> 00:06:25,040 Speaker 1: up the makeup after they were putting it on their face. 140 00:06:25,080 --> 00:06:25,960 Speaker 1: It caused fires. 141 00:06:26,040 --> 00:06:27,520 Speaker 2: Oh, this is so insane. 142 00:06:27,680 --> 00:06:30,320 Speaker 1: Someone like Ariana Grande I would trust though, because she's 143 00:06:30,320 --> 00:06:33,280 Speaker 1: got enough money right to make sure it's done correctly. 144 00:06:33,400 --> 00:06:36,200 Speaker 1: If you're just like somebody on Instagram who's got a 145 00:06:36,240 --> 00:06:38,560 Speaker 1: bunch of followers and they're just a normal influencer, I 146 00:06:38,600 --> 00:06:40,200 Speaker 1: don't know if I would know if they had like 147 00:06:40,279 --> 00:06:41,679 Speaker 1: the scratch to get that done. 148 00:06:41,520 --> 00:06:45,000 Speaker 2: Correctly, or like somebody like me. You do find people 149 00:06:45,080 --> 00:06:46,440 Speaker 2: that know how to do the things that you don't 150 00:06:46,440 --> 00:06:48,839 Speaker 2: know how to do because you care so much about 151 00:06:48,880 --> 00:06:50,680 Speaker 2: people and yourself, Like you got to be willing to 152 00:06:50,760 --> 00:06:52,760 Speaker 2: use it herself, Like she probably doesn't even use this 153 00:06:52,800 --> 00:06:53,640 Speaker 2: pancake primer. 154 00:06:54,040 --> 00:06:56,760 Speaker 3: I mean I would hold that woukay whoever I'm buying 155 00:06:56,760 --> 00:06:59,120 Speaker 3: from at least is what the FDA is. Okay they 156 00:06:59,240 --> 00:07:00,160 Speaker 3: have a minimum. 157 00:07:00,240 --> 00:07:02,120 Speaker 1: Yeah, maybe that'll make that the question if you buy 158 00:07:02,160 --> 00:07:05,400 Speaker 1: any celebrities goods first, Hey, have you ever heard of 159 00:07:05,440 --> 00:07:06,000 Speaker 1: the FDA? 160 00:07:06,320 --> 00:07:06,800 Speaker 2: Yes, I have. 161 00:07:07,200 --> 00:07:11,520 Speaker 1: Okay, maybe you could trust Nina's brand Other than that, 162 00:07:11,600 --> 00:07:13,800 Speaker 1: if they say no, definitely do not trust that.