WEBVTT - Trading Places with Rico Love 0:00:00.760 --> 0:00:05.720 Talk talk to We're just two unapologetically black women with 0:00:05.800 --> 0:00:10.080 an opinion to talks. 0:00:11.600 --> 0:00:13.520 What's up y'all? Thank you for tending that for a 0:00:13.560 --> 0:00:16.200 new episode that we talked back A show dedicated to 0:00:16.239 --> 0:00:19.880 you dreamers and chasers and everybody else in between. This 0:00:19.920 --> 0:00:23.400 is your co hosts a j holiday What's Up Town. 0:00:23.280 --> 0:00:26.400 And this is dedicated to you, hosing you niggas too, 0:00:26.440 --> 0:00:27.920 because we forgot about y'all. 0:00:29.400 --> 0:00:33.960 I love all of y'all, this special group. Hey, ye, 0:00:35.640 --> 0:00:37.239 what's so child? What you got going on? 0:00:37.520 --> 0:00:37.840 Girl? 0:00:38.159 --> 0:00:42.159 I'm just so happy that this weekend is over. I 0:00:42.200 --> 0:00:47.879 felt overwhelmed with life, so yeah, celebrating that white Man's holiday, 0:00:48.560 --> 0:00:49.400 I didn't celebrate. 0:00:49.479 --> 0:00:50.360 I stayed in the house. 0:00:51.000 --> 0:00:51.320 I was. 0:00:51.400 --> 0:00:53.920 I was on my porch watching all the madness downstairs, 0:00:53.960 --> 0:00:56.280 because you know, it was just madness going on. And 0:00:56.520 --> 0:00:58.440 my friend was on the phone, one of my guy friends, 0:00:58.480 --> 0:01:00.800 and he was like, you just look down there like 0:01:00.840 --> 0:01:03.800 an auntie, just staring at them kids down there, like. 0:01:05.760 --> 0:01:10.080 Like Blue Ivy in New Orleans. Remember that that video 0:01:10.160 --> 0:01:13.760 of Blue Ivy looking down at all the peasants, the 0:01:13.959 --> 0:01:20.160 people out there cutting up like ill. I didn't do 0:01:20.240 --> 0:01:23.319 much this weekend either, just hung out, played the house 0:01:23.319 --> 0:01:27.560 a little bit. That's about it. Chilled out. I ain't 0:01:27.560 --> 0:01:30.520 even had like no barbecuing or nothing, which I don't 0:01:30.560 --> 0:01:32.840 really eat. People should have to bring my own salmon 0:01:33.319 --> 0:01:35.199 to people barbecues nowadays. 0:01:35.520 --> 0:01:39.039 Baby, I ordered. I didn't even go to nobody's barbecue. 0:01:39.080 --> 0:01:41.520 I just ordered something from a restaurant. Like, fuck it. 0:01:42.720 --> 0:01:47.440 I saw a fucking tweet that said, this generation don't 0:01:47.480 --> 0:01:49.280 even cook out no more. All they do is do 0:01:49.360 --> 0:01:50.520 drugs and torqu. 0:01:51.040 --> 0:01:55.200 Right, that's it, shake the ass and do drugs. 0:01:56.120 --> 0:01:57.840 My family actually did had a bit have a big 0:01:57.880 --> 0:02:00.240 ass cookout back at home, but I missed that. I 0:02:00.280 --> 0:02:04.320 wasn't in town at my family's restaurant. Shout out to 0:02:04.360 --> 0:02:07.160 Bertha's Kitchen in Charleston, South Carolina. 0:02:07.280 --> 0:02:09.680 My my mom and my sister was at you know, 0:02:09.760 --> 0:02:12.359 at home, and they lit the grill and then cut 0:02:12.360 --> 0:02:14.880 that motherfucker off and went and bought an indoor grill 0:02:15.320 --> 0:02:18.920 and grill in the house. It's like it's too high. 0:02:19.200 --> 0:02:21.880 Girl, Okay, So why An article came out saying that 0:02:22.040 --> 0:02:26.440 fourth of July twenty twenty three was the hottest day 0:02:26.600 --> 0:02:30.680 in history for the planet, just like average heat for 0:02:30.760 --> 0:02:35.200 the whole world yesterday. Well, excuse me, July fourth was 0:02:35.240 --> 0:02:39.440 the hottest day for planet Earth. And I believe it 0:02:39.480 --> 0:02:40.800 because bitch I could see the heat. 0:02:41.000 --> 0:02:41.360 I didn't. 0:02:41.480 --> 0:02:43.840 I didn't even go out in it. I was looking 0:02:43.840 --> 0:02:47.000 for my patio and anytime I felt overwhelmed with the heat, 0:02:47.040 --> 0:02:49.320 I just ran back inside. Baby, I didn't do nothing. 0:02:49.440 --> 0:02:51.239 Yeah, like this type of heat, you gotta wash a 0:02:51.280 --> 0:02:55.160 couple of times. Beink just be smelling like outside all 0:02:55.240 --> 0:02:55.639 day long. 0:02:55.800 --> 0:03:02.000 Just stay down here, big mama, y'all. 0:03:02.040 --> 0:03:05.040 Today we have a special guest. When we talked back, y'all, 0:03:05.040 --> 0:03:08.440 he is uh responsible for a lot of our favorite 0:03:08.440 --> 0:03:13.600 songs like Sweet Dreams, Beyonce, Good Morning with Diddy. Uh, 0:03:13.800 --> 0:03:18.200 there goes my thing. Okay, I'm auditioning. Also, I'm sorry, 0:03:18.320 --> 0:03:21.840 so I might be whistling and singing a lots okay, 0:03:22.440 --> 0:03:27.040 and twork city girls. I just found that out the hell, y'all, 0:03:27.040 --> 0:03:35.640 we have mister Rico love or we talked back, were good, all. 0:03:35.560 --> 0:03:38.240 Right, it's too hot, it's getting too high. 0:03:39.120 --> 0:03:41.120 It was good in this in this on this level though. 0:03:41.680 --> 0:03:42.600 Yeah, how do you. 0:03:42.600 --> 0:03:48.000 Feel about the setup. It's nice, right, you know, maybe 0:03:48.000 --> 0:03:52.680 you can get on after we finished little something for it. Yeah, 0:03:52.720 --> 0:03:53.360 that'll be dope. 0:03:53.400 --> 0:03:54.480 I don't think we got no sticks. 0:03:54.480 --> 0:03:55.680 You're gonna have to hit it with your hands. 0:03:55.720 --> 0:03:59.200 I don't know that. So okay, Rico, let's get into it. 0:03:59.320 --> 0:04:01.120 So our listener, we want them to get to know 0:04:01.200 --> 0:04:04.320 you a little bit. Tell us how you started Turn 0:04:04.400 --> 0:04:04.840 the Lights On? 0:04:05.760 --> 0:04:08.800 How Turn the Lights On came about? Yeah, Well, a 0:04:08.880 --> 0:04:11.160 friend of mine, Ma'am's Taylor. He was a co owner 0:04:11.200 --> 0:04:15.839 of this club in La called Area. So we stay 0:04:15.880 --> 0:04:17.440 hang out in this spot like every weekend. When I 0:04:17.560 --> 0:04:20.360 say like, it would be like Lindsay Lohan, Kim Kardashian, 0:04:20.600 --> 0:04:23.120 you know, Paris Hill, and this was like a Wednesday 0:04:23.200 --> 0:04:24.600 night was the party, but we would come and go 0:04:24.640 --> 0:04:26.080 frequently because he was one of the owners. 0:04:26.480 --> 0:04:29.799 So there was a DJ and then those type of clubs. 0:04:29.800 --> 0:04:32.440 The DJs played the same kind of set list every night, 0:04:33.120 --> 0:04:36.279 and they played a song by Pink Floyd Caught the Wall, and. 0:04:36.360 --> 0:04:38.720 Then in the song they say, hey, teacher, lead those 0:04:38.800 --> 0:04:41.040 kids alone, and all the lights would go crazy in 0:04:41.080 --> 0:04:41.440 the club. 0:04:41.880 --> 0:04:43.680 So I would say, like, every time that part would 0:04:43.680 --> 0:04:45.520 build up, I would say, turn the lights on, like 0:04:45.680 --> 0:04:48.040 to myself. So one day I was in a studio 0:04:48.120 --> 0:04:51.960 and I always a climactic part of the record, every 0:04:52.000 --> 0:04:54.120 time it builds up and right before the drop, I 0:04:54.120 --> 0:04:55.800 would just say turn the lights on. And my good 0:04:55.839 --> 0:04:57.560 friend Mams Taylor, he was like, you should say that 0:04:57.640 --> 0:04:58.560 in all the songs you write. 0:04:58.880 --> 0:04:59.680 That should be your thing. 0:05:00.520 --> 0:05:02.920 So I started doing it, and at that time, top 0:05:03.040 --> 0:05:06.120 liners and just anybody who's not educated on educator how 0:05:06.240 --> 0:05:10.720 music work. So, a producer is a songwriter, lyric and 0:05:10.760 --> 0:05:14.240 melody person is a songwriter. We're all called songwriters, but 0:05:14.360 --> 0:05:16.840 they are top line, which is lyric and melody. That's 0:05:16.839 --> 0:05:18.720 the guy who writes the lyrics and words and melody. 0:05:19.040 --> 0:05:22.000 And there's a producer, guys who historically has been known 0:05:22.040 --> 0:05:25.120 to produce the music. He's considered the producer, even though 0:05:25.440 --> 0:05:28.160 the top line guy could also be the producer. Now, 0:05:28.560 --> 0:05:30.599 when I was coming up in the business, the top 0:05:30.680 --> 0:05:32.840 liner didn't get the recognition. It was always the guy 0:05:32.839 --> 0:05:33.520 who made the beat. 0:05:34.320 --> 0:05:34.600 I e. 0:05:35.160 --> 0:05:38.760 Timberland, Rodney Jerkins, Pharrell, you know those guys who made 0:05:38.760 --> 0:05:41.839 the tracks. So to give attention to people like myself 0:05:41.880 --> 0:05:43.680 who were writing a lyric and melody, I started doing 0:05:43.720 --> 0:05:45.679 my tags on every song that I wrote and putting 0:05:45.680 --> 0:05:48.159 the turn of lights on records, and that's how it came. 0:05:48.080 --> 0:05:51.280 About and it became a thing or everybody does it now. 0:05:51.680 --> 0:05:54.080 Everybody does it now. Yeah, And a lot of people 0:05:54.200 --> 0:05:56.920 credit it to hearing me doing it early on, and 0:05:57.040 --> 0:05:58.520 a lot of people just feel like this is just 0:05:58.600 --> 0:06:01.160 a new wave and either way is great because we 0:06:01.360 --> 0:06:03.800 all that's our calling card. We're only as good as 0:06:03.800 --> 0:06:05.920 the last thing we've done. And to make sure that 0:06:06.000 --> 0:06:08.480 our name makes noise in the marketplace, we have to 0:06:08.640 --> 0:06:09.920 establish and brand ourselves. 0:06:10.000 --> 0:06:10.799 That's super important. 0:06:11.240 --> 0:06:14.560 Wow, see how you're I thought the whole time, y'all 0:06:14.760 --> 0:06:16.599 was just like he want to fuck with the light song? 0:06:16.960 --> 0:06:20.760 And that's what I think. That's when people started doing 0:06:21.080 --> 0:06:23.080 I mean that's what I did. I was like, go ahead, nigga, 0:06:23.120 --> 0:06:23.720 turn the lights on. 0:06:23.880 --> 0:06:28.200 You said, do that ship. That's a that's a good 0:06:28.200 --> 0:06:29.000 way to look at it too. 0:06:29.960 --> 0:06:30.039 All. 0:06:30.520 --> 0:06:33.280 Talk about your creative process, because write in these beautiful songs. 0:06:33.320 --> 0:06:35.720 There goes my baby, Like it's so like eloquent and 0:06:35.800 --> 0:06:38.440 thought provoking, Like how what is your creative process to 0:06:38.560 --> 0:06:40.320 make these songs that everybody jams too? 0:06:40.560 --> 0:06:42.560 You know, I just I think, first and foremost I'm 0:06:42.600 --> 0:06:45.040 a fan of really great songwriting. You know from the 0:06:45.080 --> 0:06:49.360 Beatles to Stevie to you know, def Lepper to you 0:06:49.440 --> 0:06:53.440 know Mariah Carey and Janet and all those classic iconic songs. 0:06:53.680 --> 0:06:55.760 So what I think my process is more than anything, 0:06:55.880 --> 0:06:59.960 is understanding of chord progression. I think a piano progression 0:07:00.160 --> 0:07:04.159 or a guitar progression, those four chords. I think there's 0:07:04.160 --> 0:07:06.240 so many different melodies live inside of those chords. So 0:07:06.360 --> 0:07:09.520 my process is usually sitting at a piano singinge at 0:07:09.560 --> 0:07:14.600 the guitar and I don't play instruments, but sitting with 0:07:14.640 --> 0:07:16.400 a piano player, sitting with a guitar player and going 0:07:16.440 --> 0:07:18.920 through a chord progression and the one that sticks, I 0:07:19.040 --> 0:07:21.240 try to make a melody fit inside of that progression. 0:07:21.840 --> 0:07:24.200 And that's usually how I create. It's kind of like 0:07:24.280 --> 0:07:26.840 building it around the actual song. The reason why is 0:07:26.840 --> 0:07:28.920 when the song is stripped and it's just the lyric 0:07:29.040 --> 0:07:31.600 and the guitar lyric and the piano, then you know 0:07:31.760 --> 0:07:33.600 the full essence and you can feel the melody, and 0:07:33.640 --> 0:07:35.880 you can feel the richest and the wholesomeness of the melody. 0:07:36.160 --> 0:07:38.240 And when you have a rich, wholesome melody, you can 0:07:38.280 --> 0:07:41.800 build music around anything. But you can't you can't make 0:07:41.840 --> 0:07:44.720 a shit song sound great. But what you can do 0:07:44.920 --> 0:07:47.280 is you can make a great song sound greater when 0:07:47.320 --> 0:07:49.680 you put incredible production around the song. So I want 0:07:49.720 --> 0:07:52.280 to make sure that if you strip all of my songs, 0:07:53.160 --> 0:07:55.480 it still feels good without music, the lyric and the 0:07:55.520 --> 0:07:56.440 melody stand alone. 0:07:56.760 --> 0:07:59.040 So I listen to Apple. I usually stream my music 0:07:59.080 --> 0:08:01.800 on Apple right, and anytime like I'm listening to a 0:08:01.920 --> 0:08:04.720 new song or maybe like a song I hadn't heard 0:08:04.760 --> 0:08:06.720 in a long time, I always go to the lyrics. 0:08:07.160 --> 0:08:08.920 Who the fuck wrote this is? I feel when I 0:08:08.960 --> 0:08:10.800 hear certain things in the song, like who wrote this? 0:08:11.000 --> 0:08:14.200 Also taking consideration for a sample or interpolation, that person 0:08:14.360 --> 0:08:16.400 is credited. So a lot of times when you see 0:08:16.440 --> 0:08:19.880 like ten fifteen names is because if they sample more money, 0:08:19.920 --> 0:08:24.280 more problems by Diddy and Mache and Biggie right, they 0:08:24.400 --> 0:08:27.960 sampled that that not only did mais Diddy a memo 0:08:28.680 --> 0:08:30.160 or cVj or whoever. 0:08:29.960 --> 0:08:30.840 Made the beat and Biggie. 0:08:31.080 --> 0:08:32.920 Not only are they sample or they credit, but the 0:08:33.160 --> 0:08:36.679 people that they sample from them are credited. And then 0:08:36.720 --> 0:08:39.360 if they sampled somebody where they sample from. So a 0:08:39.400 --> 0:08:40.840 lot of times you see all these names and they'll 0:08:40.840 --> 0:08:42.680 be like, oh, such and such. Got all these people 0:08:42.720 --> 0:08:45.079 writing a song, you know, it's the sample that's everybody this, 0:08:45.240 --> 0:08:47.679 but they deserve the credit because their contribution to the 0:08:47.800 --> 0:08:50.520 original record made the song with it is. So when 0:08:50.559 --> 0:08:52.680 you look at that, a lot of times it's that myself. 0:08:53.679 --> 0:08:57.559 I'm what they call one hundred percenter or a fifty percent, 0:08:57.720 --> 0:09:01.480 So I write majority of every record I've ever written, 0:09:01.480 --> 0:09:02.480 I written. 0:09:02.400 --> 0:09:03.560 By myself as well. 0:09:03.600 --> 0:09:06.319 There are no no disrespect to people who collaborate, But 0:09:06.640 --> 0:09:08.599 my process was always kind of so fast that I 0:09:08.800 --> 0:09:11.319 wrote a lot of my hit records alone, so you 0:09:11.360 --> 0:09:14.480 would only see my name and maybe a Jim Johnson 0:09:14.559 --> 0:09:17.240 or a Danger or and sometimes the artists will get 0:09:17.240 --> 0:09:19.840 publishing on the record. That's the real estate, and they 0:09:19.920 --> 0:09:22.959 own that real estate. So to pay attacks sometimes you 0:09:23.120 --> 0:09:25.319 have to give a piece of the publishing to the artists, 0:09:25.320 --> 0:09:28.319 which is fair business, and so you'll see their name. 0:09:28.400 --> 0:09:30.400 But for the most part, I kind of like try 0:09:30.480 --> 0:09:33.040 to stay away from the heavy samples, you know what 0:09:33.080 --> 0:09:33.320 I mean. 0:09:34.280 --> 0:09:35.280 On some records I had. 0:09:35.559 --> 0:09:38.079 Thrown back was a heavy sample. There a lot of 0:09:38.120 --> 0:09:39.640 people original. 0:09:39.480 --> 0:09:42.199 Yeah, yeah, Warwick put me back like yeah, that was 0:09:42.320 --> 0:09:46.080 my first first song I wrote, So that was that's amazing. 0:09:46.120 --> 0:09:47.880 That was a heavy sample song. 0:09:48.320 --> 0:09:52.360 But uh, and they took fifty percent of that record too, Yeah, 0:09:52.520 --> 0:09:55.520 so which to you know, they deserve it. That that 0:09:56.440 --> 0:09:59.560 production and that riff and that transition and the progression. 0:10:00.040 --> 0:10:02.040 It was just timeless and it just it made for us. 0:10:02.200 --> 0:10:03.280 It made it very easy for me. 0:10:03.280 --> 0:10:03.880 To write the song. 0:10:04.559 --> 0:10:06.839 So, okay, a song like there Goes My Baby was 0:10:06.880 --> 0:10:09.200 like a fat ass walking by your girlfriend, Like at 0:10:09.240 --> 0:10:10.200 the time, walking by. 0:10:10.200 --> 0:10:12.400 With no draws on you was like the head goes 0:10:12.520 --> 0:10:13.880 lines like how does it? 0:10:14.200 --> 0:10:16.040 How does like how do the thoughts come to you? 0:10:16.240 --> 0:10:16.959 Is it something like that? 0:10:17.160 --> 0:10:17.520 Or oh? 0:10:17.559 --> 0:10:19.839 I was really it was I had just suffered a 0:10:19.960 --> 0:10:22.400 really crazy tragedy in my life, to be totally honest, 0:10:22.400 --> 0:10:24.480 and I went straight to the studio the next day. 0:10:24.840 --> 0:10:29.040 So when I was writing the record, honestly, it was 0:10:29.120 --> 0:10:33.199 an idea about this girl is the most beautiful girl 0:10:33.240 --> 0:10:35.240 in the world, and I didn't realize it until just 0:10:35.360 --> 0:10:37.800 this moment, and she's taking forever to get ready. I'm 0:10:37.840 --> 0:10:39.560 sitting at the edge of the bed and I look 0:10:39.960 --> 0:10:42.240 and I see this girl and I'm like, oh my god, 0:10:42.520 --> 0:10:46.560 there goes my baby. So forgetting you, No, no, really, 0:10:47.120 --> 0:10:48.719 you know you're sitting it funny, but a lot of 0:10:48.800 --> 0:10:51.440 times men will forget what they have or the quality 0:10:51.480 --> 0:10:51.960 of the women. 0:10:51.880 --> 0:10:52.120 That they have. 0:10:52.240 --> 0:10:55.360 So sometimes familiar, yeah, you get really and in all things, right, 0:10:55.440 --> 0:10:57.520 don't we get familiar with? You know, in business we 0:10:57.600 --> 0:11:00.640 get familiar with and friendships and relationships and all these things. 0:11:00.840 --> 0:11:03.559 So the idea of the song is for a guy 0:11:03.640 --> 0:11:05.199 to just kind of sit back and reflect. 0:11:04.960 --> 0:11:07.400 Like, oh shit, my shorty is bad. You know what 0:11:07.400 --> 0:11:07.679 I mean? 0:11:08.320 --> 0:11:10.679 Girl, look at you. So I wanted to create a 0:11:10.840 --> 0:11:15.360 moment that it has so many different meanings but just 0:11:15.440 --> 0:11:17.640 felt so good. Like the gold for every song is 0:11:17.679 --> 0:11:19.880 to make sure it just feels good to people and 0:11:20.160 --> 0:11:21.720 they can interpret it anyway they want. 0:11:21.960 --> 0:11:23.080 And even when they listen to it now. 0:11:23.080 --> 0:11:25.120 I bet when people listen to it now, when he says, 0:11:25.160 --> 0:11:26.640 bet you ain't know what, I'll be checking you out. 0:11:26.520 --> 0:11:27.520 When you be putting your heels on. 0:11:27.600 --> 0:11:28.280 I love that song. 0:11:28.559 --> 0:11:30.319 It's so perfect baby, how you work it baby, Like 0:11:30.360 --> 0:11:32.280 he's like, wow, I love the way that you be 0:11:32.360 --> 0:11:32.920 poking it out. 0:11:33.120 --> 0:11:35.200 Give me somebody. It's like he's paying attention to her 0:11:35.240 --> 0:11:36.280 now in this moment, you know. 0:11:37.000 --> 0:11:41.120 And then also a little nugget was that I was 0:11:41.160 --> 0:11:43.520 a huge fan of Usher and Chili dynamic. 0:11:44.760 --> 0:11:46.640 Everybody, when you're listening. 0:11:46.400 --> 0:11:48.720 To the second verse, I said, I get the chills 0:11:48.760 --> 0:11:50.600 whenever I see your face and you in the place, 0:11:51.400 --> 0:11:52.600 I feel like I'm in a movie. 0:11:52.640 --> 0:11:55.000 Baby. I'm like, ooh wee, baby, like water falls, your 0:11:55.000 --> 0:11:56.160 hair falls down to your waist. 0:11:56.160 --> 0:11:58.560 Can I get a taste? No need to creep, because baby, 0:11:58.600 --> 0:12:00.920 I ain't a shame my coring there. I was naming 0:12:01.000 --> 0:12:01.920 TC songs. 0:12:02.040 --> 0:12:02.840 You was getting him some. 0:12:04.600 --> 0:12:05.320 Everybody else. 0:12:08.679 --> 0:12:10.760 I was trying to drop the nuggets in there to like, 0:12:11.400 --> 0:12:13.960 I wanted to hint at this idea him and Chili. 0:12:13.960 --> 0:12:17.079 I always thought that that was an incredible pairing. And 0:12:18.000 --> 0:12:20.840 and I love Jen, you know, I was just current 0:12:20.920 --> 0:12:23.560 girlfriend and I think she's amazing. But at that point 0:12:23.640 --> 0:12:25.559 in my life, I was so young and I was 0:12:25.640 --> 0:12:26.880 so enamored. 0:12:26.559 --> 0:12:28.680 With you, and everybody wanted Chili, right yeah, and. 0:12:28.720 --> 0:12:32.480 Chili is just such a you know, and beautiful. So 0:12:32.600 --> 0:12:34.520 I just kind of threw that nugget in there. A 0:12:34.559 --> 0:12:36.240 lot of people may miss that, but when they listen, 0:12:36.280 --> 0:12:38.360 when you listen to that, my baby, listen that second verse. 0:12:38.559 --> 0:12:41.239 I definitely had Chili in my nice. 0:12:41.360 --> 0:12:42.320 Okay, I got a question. 0:12:42.480 --> 0:12:44.640 Because it's a lot of niggas out here making beautiful 0:12:44.720 --> 0:12:47.280 music for Facebook and SoundCloud and that's it, right, and 0:12:47.360 --> 0:12:50.520 then it never goes nowhere. How did you get into 0:12:50.640 --> 0:12:53.199 a place where everybody is like one, let me get 0:12:53.240 --> 0:12:55.240 Rico love on it. Let me get Rico love on it. 0:12:56.360 --> 0:12:58.559 First of all, blessed enough and fortunate enough to have 0:12:58.679 --> 0:13:02.480 existed before social media, so which is an incredible asset 0:13:02.720 --> 0:13:05.640 and a credible tool to so many creatives, but it 0:13:05.880 --> 0:13:10.839 also widens. It doesn't see. The door to go through 0:13:11.240 --> 0:13:14.120 to make it is the same size. It's just the 0:13:14.320 --> 0:13:17.120 access to get to that door. It's easier. 0:13:17.840 --> 0:13:18.600 You get what I'm saying. 0:13:18.720 --> 0:13:20.240 What I mean by that is there are one hundred 0:13:20.240 --> 0:13:23.480 and fifty thousand songs uploaded every day to Spotify. So 0:13:23.600 --> 0:13:27.160 what that means is we're going down one door, one corridor. 0:13:27.360 --> 0:13:29.319 But it's just the directions to get there is a 0:13:29.400 --> 0:13:32.360 lot easier. Whereas back in the day, you had to 0:13:32.440 --> 0:13:34.040 know somebody, you had to perform, you have to be 0:13:34.200 --> 0:13:36.920 super talented. People had to see something special in you. 0:13:37.200 --> 0:13:39.160 They had a team that would cultivate and develop it. 0:13:39.480 --> 0:13:42.400 Now it's like develop it at home. Do it yourself, 0:13:42.720 --> 0:13:44.839 put it out. If it sticks, we want to give 0:13:44.880 --> 0:13:48.480 you money for it. So in that sense, the business 0:13:48.600 --> 0:13:51.000 is a lot more difficult, but in another sense it's 0:13:51.000 --> 0:13:53.719 a lot easier because you can upload something, put it out, 0:13:53.960 --> 0:13:56.000 if it connects, if you build an audience, you can 0:13:56.840 --> 0:13:59.040 gain revenue from it, you can build a following, you 0:13:59.080 --> 0:14:01.640 can potentially get it will make a lot of next thing. 0:14:01.679 --> 0:14:03.360 You know, you outside and stay singing. 0:14:03.559 --> 0:14:10.440 But booty brown whatever you know, girl don't do sexy 0:14:10.559 --> 0:14:16.640 in you know, hold on my boy, excuse me my 0:14:16.720 --> 0:14:19.600 booty whole brown. That's wild. 0:14:19.840 --> 0:14:21.520 It's funny because I don't go out a lot. But 0:14:21.600 --> 0:14:23.200 I went out a few weeks ago and I saw 0:14:23.760 --> 0:14:25.120 gods singing it, and I. 0:14:25.200 --> 0:14:27.800 Was like, you saw dove all weekend this past weekend. 0:14:28.000 --> 0:14:31.960 You've all had his? Uh the guys was somebody comment 0:14:32.000 --> 0:14:34.000 and was like, I swore I just heard somebody say 0:14:34.080 --> 0:14:34.480 ski we. 0:14:36.720 --> 0:14:38.280 Man just the way of the world. 0:14:38.920 --> 0:14:40.840 So that was actually one of my questions though, because 0:14:40.880 --> 0:14:43.760 of social media and stuff. So even back then, do 0:14:43.880 --> 0:14:48.960 you think it's in your opinion, is it talent or 0:14:49.320 --> 0:14:51.400 hard work that actually gets people? 0:14:51.800 --> 0:14:55.120 Hard work is gonna always get you, keep you consistent. Now, 0:14:55.240 --> 0:14:57.720 The thing about getting in the business is because it's 0:14:57.720 --> 0:15:00.840 such a crap shoot, you can get in it. It's 0:15:00.880 --> 0:15:03.040 a roll of the dice. You can roll seven and 0:15:03.400 --> 0:15:05.320 on the first row and you can actually make it 0:15:05.440 --> 0:15:07.760 into the business. But there's a technique and the skill 0:15:07.840 --> 0:15:11.440 that comes into consistently hitting your number. And I think 0:15:11.520 --> 0:15:15.160 that it takes hard work to sustain anything, right, but 0:15:15.520 --> 0:15:17.760 to get in the business, it does not necessarily take 0:15:17.800 --> 0:15:20.960 the hard work, and that's the problem. For some it 0:15:21.040 --> 0:15:24.560 takes extreme level of consistency, persistence, and hard work, but 0:15:24.720 --> 0:15:27.920 for others it's just I threw something up. I started 0:15:28.000 --> 0:15:30.280 rapping six months ago. I started rapping a month ago, 0:15:30.400 --> 0:15:32.200 my first song I put out here. So then what 0:15:32.320 --> 0:15:35.760 happens is those who stick around, they are the ones 0:15:35.800 --> 0:15:39.080 that you know are actually talented. So when Glorilla first 0:15:39.120 --> 0:15:40.800 came out, you didn't know what it was going to be. 0:15:41.160 --> 0:15:43.520 But I see the consistent work. I can tell that 0:15:43.640 --> 0:15:46.680 she works extremely hard. So when I watch it, I'm like, Okay, 0:15:47.080 --> 0:15:49.360 everything that's happening for her she deserves because she didn't 0:15:49.440 --> 0:15:51.320 just take it. Now, Cardi be the same way. Cardi 0:15:51.360 --> 0:15:54.360 B is an artist who I didn't think was super talented. 0:15:54.640 --> 0:15:57.840 But the work that as into it, and the consistency 0:15:57.960 --> 0:16:00.720 and the dedication to the craft. So if you can 0:16:00.800 --> 0:16:03.440 find a way to obsess over the actual art and 0:16:03.560 --> 0:16:06.760 not just over the making the money, then I think 0:16:06.840 --> 0:16:10.040 that And obviously you want to be lucrative, you want 0:16:10.080 --> 0:16:11.800 to make money, you want to be successful, But if 0:16:11.840 --> 0:16:13.520 you could find a way to obsess over the art, 0:16:13.800 --> 0:16:14.880 then I think that's more. 0:16:14.720 --> 0:16:17.680 About character than it is about moods. And I say 0:16:17.720 --> 0:16:21.200 this a lot. Your character should be consistent. Your mood 0:16:21.280 --> 0:16:24.320 can change. Who you are is going to be consistent. 0:16:24.360 --> 0:16:26.120 The way you do anything is the way you do everything. 0:16:26.520 --> 0:16:29.800 So when you when you think about that, you've got 0:16:29.920 --> 0:16:32.480 to understand, like if somebody was in the trap and 0:16:32.600 --> 0:16:34.840 he was dedicated, little baby was in the streets and 0:16:34.920 --> 0:16:37.560 he was known for getting to some money. So his 0:16:37.720 --> 0:16:40.200 dedication to consistently be able to earn in the streets 0:16:40.560 --> 0:16:44.600 transitioned over to his music, and when he started making music, 0:16:44.840 --> 0:16:47.560 he took the same mindset, the same hustle, the same consistency. 0:16:47.640 --> 0:16:49.320 The way you do anything is the way you do everything, 0:16:49.480 --> 0:16:51.600 and that's why he's able to sustain success in a 0:16:52.800 --> 0:16:55.440 music business. And I think that if you ask me 0:16:55.520 --> 0:16:58.160 what's more important. I say, the hard work is more important. 0:16:58.400 --> 0:17:00.520 But we live in an era where the talent is 0:17:00.560 --> 0:17:02.440 not even necessarily more point, it's about how. 0:17:02.400 --> 0:17:03.160 Much motion you have. 0:17:03.400 --> 0:17:05.479 If you got enough movement and traction around you as 0:17:05.480 --> 0:17:08.280 an artist, if people believe you, if people buy into you, 0:17:08.600 --> 0:17:11.560 they'll convince themselves that they like your music. And that's 0:17:11.640 --> 0:17:14.240 the difference. Now, if you have convinced them to love 0:17:14.320 --> 0:17:17.399 you and you make great music, it's an incredible win 0:17:17.480 --> 0:17:17.639 for you. 0:17:18.160 --> 0:17:20.280 So when we talk about business, you know, people say, oh, 0:17:20.320 --> 0:17:22.680 business is business, But like you said, how you do 0:17:22.800 --> 0:17:24.359 one thing is how you do everything. 0:17:24.920 --> 0:17:25.639 So do you. 0:17:27.359 --> 0:17:32.040 Go along. Do you think that a person can separate 0:17:32.119 --> 0:17:35.760 their actual personality from the business, you know, because people 0:17:35.840 --> 0:17:38.320 do a lot of shady shit in business, right, And 0:17:38.400 --> 0:17:42.159 though you'll say business is business, right, Yeah, I think, 0:17:42.240 --> 0:17:43.480 but that's you. That's how I feel. 0:17:43.520 --> 0:17:44.199 Yeah, I think there's a. 0:17:46.040 --> 0:17:50.000 Whenever there's paperwork, whenever it is a huge conglomerate that 0:17:50.160 --> 0:17:55.359 has to earn, it has to make money off that 0:17:55.800 --> 0:17:58.359 like X's and o's, you have to understand that they 0:17:58.400 --> 0:18:01.040 are going to stick to the rule book. And when 0:18:01.080 --> 0:18:04.280 you go into a contract, you're making relationships with this president. 0:18:04.560 --> 0:18:06.800