WEBVTT - How Nestle Starved A Bunch of Babies

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<v Speaker 1>What's starving my babies? Shit? Fuck Sophie Robert. That's not

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<v Speaker 1>how you start a podcast, is it. Why? Well, it

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<v Speaker 1>is appropriate to the theme of the podcast. This is

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<v Speaker 1>behind the Bastards. Thank you, Sophie. Podcast bad people tell

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<v Speaker 1>you all about them? Um, And our guest today is

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<v Speaker 1>Ariel do him Ross? Did I get it right? Close? Close? Close?

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<v Speaker 1>You did? You did pretty good? You did pretty good.

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<v Speaker 1>It's it's Ariel Zoom Ross. Um. But but you know what,

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<v Speaker 1>that was a valiant effort. Well, valiant is the only

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<v Speaker 1>word that could possibly describe me. So I appreciate you

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<v Speaker 1>saying that. Um. Ariel. You are a correspondent and host

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<v Speaker 1>of the podcast Vice News Reports. Um. And you are

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<v Speaker 1>currently in a closet, a little bitty padded closet recording. Yeah,

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<v Speaker 1>oh yeah, I got my moving blankets surrounding me and

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<v Speaker 1>my little my little padding. I'm ready to go excellent.

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<v Speaker 1>I used to have a clothus when I lived in

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<v Speaker 1>l a um, except for I only used it for

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<v Speaker 1>about a week and then I filled it with trash. Um.

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<v Speaker 1>So what I'm saying is I respect your ability to

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<v Speaker 1>actually commit to the cloths because it's hard. It's it

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<v Speaker 1>requires both a noble soul and uh discipline beyond the

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<v Speaker 1>can of most mortals. Well, that makes me feel good

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<v Speaker 1>because I think my wife thinks this closet is extremely

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<v Speaker 1>unruly and like has no right or reason because you

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<v Speaker 1>haven't seen the top shelves. It's not cute in here.

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<v Speaker 1>You can fit in it. That means you have you

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<v Speaker 1>have done an impressive job with the cloths. Well, thank you,

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<v Speaker 1>I'll take it. Yeah. Well, Ariel, how do you feel

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<v Speaker 1>about I don't know babies. I mean, I do not

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<v Speaker 1>want a child of my own, but I like babies

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<v Speaker 1>a lot. Do you think like they should be fed? Yes,

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<v Speaker 1>generally speaking, I think that they benefit from food. Well,

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<v Speaker 1>that really puts you on a different standing, uh than

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<v Speaker 1>our bastard today, which is the Nestly Corporation. Um, oh boy,

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<v Speaker 1>I'm actually really excited about this. This is going to

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<v Speaker 1>be great. What do you know, I'm sure I think

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<v Speaker 1>a lot of people I don't know if most people have,

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<v Speaker 1>but I'm sure a lot of people have heard different

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<v Speaker 1>things about like the Nestly baby formula. I don't know,

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<v Speaker 1>kerfuffle disaster, quasi mass murder spree thing. If you heard

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<v Speaker 1>anything about this is this? Is this something that happened, like,

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<v Speaker 1>you know, relatively recently, like in Asia slash Australia. Is

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<v Speaker 1>that relatively recently? You mean the entire lifespan of us

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<v Speaker 1>and our parents? That? Yes? All right, Okay. When I

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<v Speaker 1>heard about this, I thought it was like a tainted

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<v Speaker 1>baby formula thing. I think that's how it was passed

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<v Speaker 1>on to me through like conversations with people. That's actually

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<v Speaker 1>not what happened. It's way more fucked up than that.

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<v Speaker 1>If they had just like sold a bunch of tainted

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<v Speaker 1>baby formula, that would have been so much better. Um. So,

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<v Speaker 1>you know it's bad when you're rooting for tainted baby formula,

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<v Speaker 1>tainted because look, things get tainted, Right, You're gonna make

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<v Speaker 1>a lot of food for people. Some of them are

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<v Speaker 1>going to die from the food because manufacturing at scale

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<v Speaker 1>is never perfect. Um this is much worse than that.

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<v Speaker 1>Uh So we're gonna we're gonna get into that. Are

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<v Speaker 1>you ready? Are you ready to take this journey with me?

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<v Speaker 1>I'm ready. If this is actually gonna end up being

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<v Speaker 1>an episode about how nutrition science is fucked I'm so

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<v Speaker 1>ready for it. I mean there's pieces of that in here.

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<v Speaker 1>It's it's more fucked up than that because Christian scientists

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<v Speaker 1>are to give them credit, some of the people who

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<v Speaker 1>are like trying to warn about this for a while. Um,

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<v Speaker 1>but this is there's there's some complicated aspects of this history. Um.

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<v Speaker 1>So we gotta begin way back in the seventeen hundreds,

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<v Speaker 1>which is when medicine was like, you know, not we

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<v Speaker 1>didn't really have medicine, but it was a time when

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<v Speaker 1>when you know, men were men, and they died of,

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<v Speaker 1>honest god, fearing bacterial infections from skinning their knees playing stickball.

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<v Speaker 1>And in these early days, breastfeeding was the preferred way

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<v Speaker 1>to feed infant children, right, and it's still the second

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<v Speaker 1>best method of feeding infants today after mountain dew baja

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<v Speaker 1>blast But in those primitive days, scientists hadn't discovered baja

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<v Speaker 1>blast um, and so breastfeeding was a pretty good solution, right,

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<v Speaker 1>if you don't have access to mountain dew, Um, it'll

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<v Speaker 1>do the trick. Um. Yeah, it's pretty natural. It's pretty

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<v Speaker 1>pretty natural. Yeah, not as easy to get as baja

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<v Speaker 1>blast but yeah, it's you know, actually breast like breast milk.

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<v Speaker 1>I've spent a lot of time reading about like science

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<v Speaker 1>or it's fucking amazing stuff, Like it's sterile, it has

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<v Speaker 1>like just ridiculous amounts of nutrition. It's InCred how babies

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<v Speaker 1>get a lot of their microbiome in the first couple

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<v Speaker 1>like days weeks and system stuff. Yeah, like I said,

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<v Speaker 1>almost as good as baja blast um. Now, there are

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<v Speaker 1>some issues with breastfeeding though. Um. One of them is

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<v Speaker 1>that people like moms die, especially in the seventeen eighteen

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<v Speaker 1>hundreds and peer like plagues and ship right, and so

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<v Speaker 1>you wind up with a large population of infants and

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<v Speaker 1>maybe there's nobody to breastfeed them, right, So that's a problem.

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<v Speaker 1>You also have cases of like especially back in a

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<v Speaker 1>lot more women died in childbirth. So there were a

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<v Speaker 1>lot of reasons why you would have an infant and

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<v Speaker 1>they wouldn't be able to be breastfet just as there

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<v Speaker 1>are today. There were probably more reasons back then because

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<v Speaker 1>medicine was a lot worse, and it became very common

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<v Speaker 1>for families with means to hire wet nurses to feed

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<v Speaker 1>their babies. Um. And again this is like, if you've

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<v Speaker 1>got money, you can afford a wet nurse, right, because

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<v Speaker 1>you are you are not just hiring someone to feed

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<v Speaker 1>your baby, You're kind of hiring someone to feed their

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<v Speaker 1>own baby less, because that's the way it works in

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<v Speaker 1>a lot of cases. Um. Well, so if I can

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<v Speaker 1>amend some of that, I think that in some cases

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<v Speaker 1>wet nurses would like feed their baby and then keep

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<v Speaker 1>their milk going in various sometimes strange ways. Yeah, yeah,

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<v Speaker 1>and then take on a different baby as well, so

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<v Speaker 1>like once their child was weaned off, then they would

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<v Speaker 1>just keep going and take baby after baby. So it

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<v Speaker 1>wasn't always the case that they were taking food away

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<v Speaker 1>from their own kids, but that that did happen. That did. Yeah,

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<v Speaker 1>We're like, obviously, I'm not that that is very important

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<v Speaker 1>to do it. This is not going to be a

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<v Speaker 1>complete history of the of the concept of wet nursing.

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<v Speaker 1>There were ways to do it where it was better

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<v Speaker 1>or worse. Um, but it was very common again, particularly

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<v Speaker 1>for families of means throughout Europe in the early u

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<v Speaker 1>S and the colonial period. UM. Families often would hire

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<v Speaker 1>a wet nurse to live with them. Uh. And in

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<v Speaker 1>some cases they would send the infant to live with

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<v Speaker 1>the wet nurse and then take the baby back once

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<v Speaker 1>it had been weaned. Um. And if you're wondering, did

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<v Speaker 1>doing this to impressionable young babies have any impact on them,

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<v Speaker 1>My answer would be, of course not, that's why everyone

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<v Speaker 1>was so famously well adjusted in the colonial period all

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<v Speaker 1>the I'm sure they had no impact on anybody. Um. Now,

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<v Speaker 1>on that subject, it was also extremely common for enslaved

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<v Speaker 1>people to be forced to act as wet nurses. And

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<v Speaker 1>in this case you are talking certainly that their babies

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<v Speaker 1>are in many cases going malnourished, especially since there was

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<v Speaker 1>an idea among some people, again people of means, that

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<v Speaker 1>you shouldn't let a wet nurse nurse more than one baby. Um.

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<v Speaker 1>So that was not again not universal, but it happened,

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<v Speaker 1>and it particularly happened with like and again not in

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<v Speaker 1>every case of a slave acting as a wet nurse.

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<v Speaker 1>But um there were and there were a number of

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<v Speaker 1>reasons why in some cases people preferred to use slaves

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<v Speaker 1>as wet nurses. One of them was that, when you're

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<v Speaker 1>talking about the colonial United States or the colonial like

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<v Speaker 1>like the European colonies all over the world, there was

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<v Speaker 1>an idea and understanding that black people were more resistant

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<v Speaker 1>to malaria than white people. And obviously they didn't know why,

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<v Speaker 1>they didn't understand much, but they had like early vaccines,

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<v Speaker 1>so they knew a little bit, and there was an

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<v Speaker 1>understanding that making enslaved women nurse their babies would confer

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<v Speaker 1>some immunity to malaria um, which was probably not untrue

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<v Speaker 1>because as you stated, there is some like your immune system,

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<v Speaker 1>you get some of that from breast milk. So that

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<v Speaker 1>was a known reason at the time why they would

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<v Speaker 1>do this very exploitative thing. UM. Now, yeah, it's not great. Um.

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<v Speaker 1>And again we don't have data on whether or not

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<v Speaker 1>there were higher rates of infant mortality for black wet

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<v Speaker 1>nurses because they were being restricted from giving as much

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<v Speaker 1>moke to their own babies are giving to get all

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<v Speaker 1>to their own babies, because nobody cared about getting that

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<v Speaker 1>data because slavery was a nightmare. Um. But there were

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<v Speaker 1>like obviously the people who were kind of being made

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<v Speaker 1>to do that weren't like they had an agency of

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<v Speaker 1>their own, and so there was a variety of like

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<v Speaker 1>mutual aid breastfeeding networks established by enslaved persons in order

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<v Speaker 1>to make sure that like members of their community who

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<v Speaker 1>underproduced milk or who were wet nursing and being restricted

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<v Speaker 1>from nursing the baby. So that's that all of the

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<v Speaker 1>babies could get nursed like. They developed mutual aid networks

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<v Speaker 1>within themselves or within their own communities, learning stuff already. Yeah,

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<v Speaker 1>and these networks of caregiving, um, we're we're, I mean,

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<v Speaker 1>that's pretty rad um and they were. I would say

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<v Speaker 1>those mutual aid networks were as beautiful as the actual

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<v Speaker 1>profession of wet nursing could be callous and horrific. Here's

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<v Speaker 1>how one black wet nurse and this is post slavery,

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<v Speaker 1>This is like nineteen eleven in Georgia described her duties. Quote,

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<v Speaker 1>I live a treadmill, and I see my own children

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<v Speaker 1>only when they happened to see me on the streets,

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<v Speaker 1>when I am out with the children, or when my

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<v Speaker 1>children come to the yard to see me, which isn't

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<v Speaker 1>often because my white folks don't like to see their

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<v Speaker 1>servants children hanging around their premises. So m a lot

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<v Speaker 1>of bleak again, a lot of bleak aspects of this um. Now,

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<v Speaker 1>wet nurses were selected with care by families because it

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<v Speaker 1>was understood that the quality of the milk would determine

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<v Speaker 1>the baby's future disposition. There was this belief that like

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<v Speaker 1>you had to make sure you had to pick a

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<v Speaker 1>wet nurse with a specific disposition, because that got passed

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<v Speaker 1>down to your kids, like their personality in some way

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<v Speaker 1>dead or do you know what they looked for. Well,

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<v Speaker 1>one of the things they looked for was brunettes. They

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<v Speaker 1>were vastly preferred to blonde or redheads. And this is

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<v Speaker 1>again mainly in Europe, where the wet nurses you know,

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<v Speaker 1>are white. Um, and they preferred brunettes to blondze or

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<v Speaker 1>redheads because their milk was said to be more nutritious

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<v Speaker 1>and the children raised on it had a more balanced disposition. Um.

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<v Speaker 1>So yeah, I don't know like like all that, how

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<v Speaker 1>that how anybody comes up with these rules. But okay,

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<v Speaker 1>they weren't good at medicine, so I'm good. It was nonsense, right,

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<v Speaker 1>like most things they believed. Uh Now. During the eighteenth

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<v Speaker 1>century Europe, wet nurses were so in demand that governments

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<v Speaker 1>had to establish bureaus where they could register and live

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<v Speaker 1>until they were needed. The whole process came to be

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<v Speaker 1>heavily regulated. Wet nurses were required to undergo regular health exams,

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<v Speaker 1>and they were forbidden in a lot of cases from

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<v Speaker 1>nursing more than one infant at a time. This was,

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<v Speaker 1>of course a problematic system, and it wasn't even really

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<v Speaker 1>ideal for the rich because you know, people die. Though.

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<v Speaker 1>There was a constant need for mother's milk and more

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<v Speaker 1>than could actually be provided by you know, natural methods,

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<v Speaker 1>so a lot of desperate people um resorted to what

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<v Speaker 1>was then called dry nursing, which was providing animal milk

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<v Speaker 1>to human babies. Um. And we've been doing this much

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<v Speaker 1>further back than the seventeen hundreds. There are records of

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<v Speaker 1>people using animals milk to feed human infants as far

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<v Speaker 1>back as two thousand BCS. So people, this has always

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<v Speaker 1>been a thing pretty much that we've done because you've

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<v Speaker 1>got to figure out something right, Um. And are we

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<v Speaker 1>just talking about cow's milk here or is it like

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<v Speaker 1>a bunch of different stuff yaks, and I think camels

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<v Speaker 1>get used sometimes, and donkeys and and horses and like

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<v Speaker 1>every kind of milk, pretty much every kind of milk

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<v Speaker 1>people have ever found they've tried given to babies. Basically, Yeah,

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<v Speaker 1>camel milk is a whole thing. I once did a

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<v Speaker 1>reporting trip to Australia where they have a bunch of

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<v Speaker 1>camels because they have a bunch of desserts and people

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<v Speaker 1>brought them over and there's a booming camel milk industry

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<v Speaker 1>in Australia. Strangely enough, that's something I've seen a couple

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<v Speaker 1>of camels in person, but I've never gotten to drink

0:11:36.080 --> 0:11:43.440
<v Speaker 1>their milk. I would love to. Is it good? It's fine, salty? Yeah,

0:11:43.800 --> 0:11:47.640
<v Speaker 1>camels are terrified. There's so much bigger than you expect

0:11:47.640 --> 0:11:52.600
<v Speaker 1>them to be. And there was so giants, they so much,

0:11:52.760 --> 0:11:55.560
<v Speaker 1>Oh man, I did. One of my fondest memories in

0:11:55.600 --> 0:11:58.400
<v Speaker 1>Northern India was a little baby camel playing with a

0:11:58.400 --> 0:12:00.720
<v Speaker 1>little puppy dog in the street. I think it was

0:12:01.160 --> 0:12:04.600
<v Speaker 1>rishikesh Um. That sounds adorable. It was, it was, It

0:12:04.640 --> 0:12:09.200
<v Speaker 1>was magical. Um. So dry nursing can work. Obviously, you

0:12:09.240 --> 0:12:11.320
<v Speaker 1>can keep a baby alive and it will, it will,

0:12:11.440 --> 0:12:13.880
<v Speaker 1>it can survive off of other animals milk. But it's

0:12:13.920 --> 0:12:17.120
<v Speaker 1>also not ideal and it was observed again hundreds of

0:12:17.160 --> 0:12:19.280
<v Speaker 1>years ago, they knew that if you dry nurse infants,

0:12:19.320 --> 0:12:21.719
<v Speaker 1>those infants have more health problems, right because it's not

0:12:21.800 --> 0:12:24.000
<v Speaker 1>what it like. It's not meant for them. It's close

0:12:24.120 --> 0:12:25.760
<v Speaker 1>enough that it can keep them alive, but it's not

0:12:25.840 --> 0:12:28.560
<v Speaker 1>what they're supposed to be having because it's not people

0:12:28.600 --> 0:12:33.640
<v Speaker 1>aren't yaks um. Now, doctors debated which animal was healthier

0:12:33.679 --> 0:12:36.920
<v Speaker 1>for dry nursing, and the general consensus was donkey um.

0:12:37.200 --> 0:12:42.280
<v Speaker 1>So I don't know again, I have no idea how

0:12:42.280 --> 0:12:44.240
<v Speaker 1>they came to that conclusion, but that was that was

0:12:44.280 --> 0:12:45.920
<v Speaker 1>what a lot of doctors were like, Yeah, you gotta

0:12:45.920 --> 0:12:49.280
<v Speaker 1>get it. It's the docky milks, the good ship um.

0:12:49.320 --> 0:12:51.600
<v Speaker 1>And there were a lot of debates over whether or

0:12:51.600 --> 0:12:54.720
<v Speaker 1>not animal milk should be warmed or boiled, or deluded

0:12:54.840 --> 0:12:56.720
<v Speaker 1>or mixed with sugar and honey. And we do now

0:12:56.760 --> 0:12:59.320
<v Speaker 1>know that like some variant of those things helps because

0:12:59.360 --> 0:13:01.760
<v Speaker 1>you're supposed to ake down certain proteins that you can

0:13:01.800 --> 0:13:03.280
<v Speaker 1>do by heating it up, and you you want to

0:13:03.320 --> 0:13:05.800
<v Speaker 1>add in certain sugars. Like I'm not an expert on

0:13:06.000 --> 0:13:08.600
<v Speaker 1>how to turn animal milk into formula, but some of

0:13:08.600 --> 0:13:10.720
<v Speaker 1>this stuff worked. Some of it was just nonsense, like

0:13:10.760 --> 0:13:13.880
<v Speaker 1>most medicine at the time. Now, the continued inadequacy of

0:13:13.880 --> 0:13:16.520
<v Speaker 1>all replacement milks was very clear though. Even the best

0:13:16.600 --> 0:13:19.080
<v Speaker 1>replacement milk that they could come up with was not

0:13:19.160 --> 0:13:22.000
<v Speaker 1>nearly as good as breast milk, and for years doctors

0:13:22.000 --> 0:13:25.560
<v Speaker 1>and nutritionists struggled to develop a decent substitute. And I'm

0:13:25.600 --> 0:13:28.480
<v Speaker 1>gonna quote from a write up in Contemporary Pediatrics, which

0:13:28.480 --> 0:13:32.480
<v Speaker 1>is a medical journal. Here quote. In nearly nineteenth century,

0:13:32.480 --> 0:13:35.120
<v Speaker 1>it was observed that infants fed un aaltered cow's milk

0:13:35.160 --> 0:13:37.880
<v Speaker 1>had a high mortality rate and we're prone to indigestion

0:13:37.960 --> 0:13:41.200
<v Speaker 1>and dehydration compared with those who were breastfed. In eighteen

0:13:41.240 --> 0:13:44.880
<v Speaker 1>thirty eight, a German scientist Johann Franz Simon published the

0:13:44.920 --> 0:13:47.959
<v Speaker 1>first chemical analysis of human and cow's milk, which served

0:13:48.000 --> 0:13:51.160
<v Speaker 1>as the basis for formula nutrition science for decades to follow.

0:13:51.400 --> 0:13:54.080
<v Speaker 1>He discovered that cow's milk had a higher protein content

0:13:54.120 --> 0:13:57.120
<v Speaker 1>and a lower carbohydrate content than human milk. In addition,

0:13:57.200 --> 0:13:59.960
<v Speaker 1>he and later investigators believed that the larger curds of

0:14:00.040 --> 0:14:02.760
<v Speaker 1>cow's milk compared compared to the small curds of human milk,

0:14:03.000 --> 0:14:07.559
<v Speaker 1>were responsible for the indigestibility of cow's milk. Empirically, physicians

0:14:07.559 --> 0:14:10.280
<v Speaker 1>began to recommend that water, sugar, and cream be added

0:14:10.280 --> 0:14:12.880
<v Speaker 1>to cow's milk to render it more digestible and closer

0:14:12.920 --> 0:14:16.080
<v Speaker 1>to human milk. By eighteen sixty, a German chemists just

0:14:16.160 --> 0:14:19.040
<v Speaker 1>as fun lie Big, developed the first commercial baby food

0:14:19.240 --> 0:14:22.760
<v Speaker 1>a powdered formula made from wheat flour, cow's milk, malt flour,

0:14:22.880 --> 0:14:26.040
<v Speaker 1>and potassium by carbonate. The formula, which was added to

0:14:26.120 --> 0:14:29.720
<v Speaker 1>heated cow's milk, soon became popular in Europe. Lie Big

0:14:29.760 --> 0:14:32.440
<v Speaker 1>Soluble infant Food was the first commercial baby food in

0:14:32.480 --> 0:14:35.120
<v Speaker 1>the US, selling and groceries for one dollar a bottle

0:14:35.120 --> 0:14:38.720
<v Speaker 1>in eighteen sixty nine. So you made us right there.

0:14:38.840 --> 0:14:42.320
<v Speaker 1>Not cheap one dollar a bottle. That's a good amount

0:14:42.320 --> 0:14:44.560
<v Speaker 1>of money back then, and this is cutting edge science

0:14:44.600 --> 0:14:48.080
<v Speaker 1>at the time. Um, how a bottle go, dude? I mean,

0:14:48.120 --> 0:14:50.280
<v Speaker 1>I don't know how big is a bottle at this point.

0:14:50.680 --> 0:14:52.880
<v Speaker 1>I think you're talking like a day or so worth

0:14:52.920 --> 0:14:59.160
<v Speaker 1>of feeding a baby. That's pricey. Yeah. Now this all

0:14:59.200 --> 0:15:03.240
<v Speaker 1>brings us to the hail of one Honoree nest Lee. Um,

0:15:03.280 --> 0:15:06.760
<v Speaker 1>I'm gonna you can guess what he winds up doing. Uh.

0:15:06.840 --> 0:15:08.840
<v Speaker 1>He came from a German Swiss family, and he had

0:15:08.880 --> 0:15:12.040
<v Speaker 1>an eclectic early career that included apprenticing as a pharmacist

0:15:12.040 --> 0:15:15.680
<v Speaker 1>and becoming a massive rape seed entrepreneur which is an

0:15:15.760 --> 0:15:19.280
<v Speaker 1>unfortunately named seed um. In the eighteen forties, he got

0:15:19.320 --> 0:15:22.400
<v Speaker 1>into the lucrative nut oil business, which is an unfortunately

0:15:22.440 --> 0:15:25.080
<v Speaker 1>named oil, and he started distilling rum and absinthe and

0:15:25.120 --> 0:15:28.760
<v Speaker 1>selling carbonated mineral water. In the eighteen fifties, he started

0:15:28.800 --> 0:15:31.720
<v Speaker 1>producing gas lights and fertilizers. So this guy's doing a

0:15:31.760 --> 0:15:35.720
<v Speaker 1>lot of stuff that's a weird going from a pharmacy

0:15:35.760 --> 0:15:39.600
<v Speaker 1>to making gas lights and fertilizer um. And at some

0:15:39.640 --> 0:15:41.880
<v Speaker 1>point along the line, we don't exactly know when he started.

0:15:41.880 --> 0:15:44.120
<v Speaker 1>In the eighteen sixties, he decided to set his very

0:15:44.160 --> 0:15:47.280
<v Speaker 1>weird mind to the task of creating a fully artificial

0:15:47.360 --> 0:15:49.880
<v Speaker 1>baby formula. And when I say artificial, what I mean

0:15:49.960 --> 0:15:51.640
<v Speaker 1>is you don't have to add any kind of milk

0:15:51.720 --> 0:15:54.280
<v Speaker 1>to it. It's powder and you just add water, right,

0:15:54.520 --> 0:15:57.000
<v Speaker 1>that's what Obviously there's natural kimmo, but that's what an

0:15:57.080 --> 0:15:59.960
<v Speaker 1>artificial formula is. You don't have to add an anim

0:16:00.000 --> 0:16:03.160
<v Speaker 1>will smoked to it. Okay. I've heard a couple of

0:16:03.160 --> 0:16:06.800
<v Speaker 1>different stories purporting to explain why he started down this path.

0:16:07.240 --> 0:16:08.880
<v Speaker 1>One is that he had a neighbor who was having

0:16:08.880 --> 0:16:11.680
<v Speaker 1>trouble nursing her child. Another is that he and his wife,

0:16:11.720 --> 0:16:15.760
<v Speaker 1>although childish childless themselves, were horrified at the high rate

0:16:15.760 --> 0:16:17.720
<v Speaker 1>of infant death in their part of Europe. And wanted

0:16:17.760 --> 0:16:20.920
<v Speaker 1>to do something about it. Now, during this period, breastfeeding

0:16:20.920 --> 0:16:24.440
<v Speaker 1>had become increasingly unpopular among wealthy women. Um, and there's

0:16:24.440 --> 0:16:25.840
<v Speaker 1>a number of reasons for this. One of them is

0:16:25.880 --> 0:16:28.440
<v Speaker 1>that formula has started to become a thing. So it's

0:16:28.480 --> 0:16:31.760
<v Speaker 1>it's fashionable to use formula. It's the newest things. This idea,

0:16:32.000 --> 0:16:34.480
<v Speaker 1>it's seen as like cutting edge science, like it would

0:16:34.480 --> 0:16:37.760
<v Speaker 1>be better than breast milk. Right. Yes, there's also an

0:16:37.800 --> 0:16:40.400
<v Speaker 1>idea that I mean not an idea, the fact that

0:16:40.520 --> 0:16:44.320
<v Speaker 1>breastfeeding you can't wear the same fashion right like it

0:16:43.800 --> 0:16:46.480
<v Speaker 1>it it changes the kind of things that you were

0:16:46.520 --> 0:16:49.480
<v Speaker 1>able to wear, particularly in this period, and so wealthy

0:16:49.520 --> 0:16:52.160
<v Speaker 1>women don't like having to spend more time not being

0:16:52.200 --> 0:16:54.480
<v Speaker 1>able to like wear the latest fashions of the days.

0:16:54.520 --> 0:16:56.840
<v Speaker 1>So it's possible Nestleie just wanted to cash in on

0:16:56.880 --> 0:16:58.360
<v Speaker 1>the fact that there were a lot of rich women

0:16:58.640 --> 0:17:00.920
<v Speaker 1>who preferred not to breast feed. Right. That may have

0:17:00.960 --> 0:17:02.200
<v Speaker 1>been in and may have been it is probably a

0:17:02.240 --> 0:17:05.440
<v Speaker 1>mix of things. Whatever his reasons, by eighteen sixty seven

0:17:05.440 --> 0:17:08.560
<v Speaker 1>all refigured it out. He combined cow's milk with grain

0:17:08.640 --> 0:17:11.760
<v Speaker 1>and sugar to make a substitute for breast milk, acid,

0:17:11.800 --> 0:17:14.200
<v Speaker 1>and starch were removed from the wheat flour in order

0:17:14.240 --> 0:17:17.080
<v Speaker 1>to aid digestion, and the whole thing was dehydrated and powdered.

0:17:17.520 --> 0:17:19.680
<v Speaker 1>Unlike other formulas on the market, you just had to

0:17:19.720 --> 0:17:22.959
<v Speaker 1>add water, which is again why it's an artificial formula. Now,

0:17:23.000 --> 0:17:25.720
<v Speaker 1>because he was a deeply weird dude, Nesley called his

0:17:25.760 --> 0:17:31.080
<v Speaker 1>invention kindermel or children flour, which was thought to be

0:17:31.160 --> 0:17:34.199
<v Speaker 1>a more marketable term but sounds kind I mean it

0:17:34.280 --> 0:17:36.320
<v Speaker 1>is more marketable, Lee Big. The other guy, the guy

0:17:36.359 --> 0:17:38.399
<v Speaker 1>who first comes up with a formula initially called what

0:17:38.520 --> 0:17:41.760
<v Speaker 1>he created soup for infants. So both of these guys

0:17:41.760 --> 0:17:46.200
<v Speaker 1>are making some odd branding choices marketing choices here. So wait,

0:17:46.280 --> 0:17:49.440
<v Speaker 1>I forgive me for having missed this. Where is all

0:17:49.560 --> 0:17:53.040
<v Speaker 1>he living at this point? Alre, I believe he's in Um,

0:17:53.080 --> 0:17:55.480
<v Speaker 1>I believe he's in Switzerland when he's doing this. Okay,

0:17:55.480 --> 0:17:57.960
<v Speaker 1>so he's marketing. He's marketing this in Switzerland. We're not

0:17:57.960 --> 0:18:00.280
<v Speaker 1>like in the U S or anything like that. Not yeah, no,

0:18:00.400 --> 0:18:02.280
<v Speaker 1>I mean it quickly comes over here. But he's a

0:18:02.280 --> 0:18:07.520
<v Speaker 1>German Swiss dude. Um. Yeah, So on reason invention proved

0:18:07.520 --> 0:18:10.000
<v Speaker 1>to be a better product than lee bigs, namely because

0:18:10.000 --> 0:18:11.919
<v Speaker 1>it didn't require access to any fresh milk, and there

0:18:11.920 --> 0:18:15.280
<v Speaker 1>were often fresh milk shortages in a lot of Europe

0:18:15.280 --> 0:18:16.840
<v Speaker 1>and in other parts of the world like the US.

0:18:16.880 --> 0:18:19.240
<v Speaker 1>This is less of an issue because where cow people,

0:18:19.320 --> 0:18:21.439
<v Speaker 1>but like a lot of times you couldn't get the

0:18:21.520 --> 0:18:23.680
<v Speaker 1>milk in Europe, So this formula is a big deal

0:18:23.720 --> 0:18:26.639
<v Speaker 1>for that too. Um all you needed was water that

0:18:26.680 --> 0:18:29.359
<v Speaker 1>had been boiled to ensure it was safe. By the

0:18:29.440 --> 0:18:32.480
<v Speaker 1>eighteen seventies, Nestlie's infant food was selling in the US

0:18:32.600 --> 0:18:35.120
<v Speaker 1>for fifty cents a bottle, so it's also a lot

0:18:35.200 --> 0:18:38.159
<v Speaker 1>cheaper than the other stuff. Now. From the beginning, the

0:18:38.280 --> 0:18:41.639
<v Speaker 1>Nestle Corporation warned that formulas should only be used in

0:18:41.720 --> 0:18:45.920
<v Speaker 1>cases where breastfeeding was not possible. Their early publications described

0:18:45.960 --> 0:18:48.679
<v Speaker 1>the company as quote a strong supporter of breastfeeding and

0:18:48.680 --> 0:18:52.200
<v Speaker 1>believes that breastfeeding provides the best exclusive nutrition for babies

0:18:52.200 --> 0:18:54.880
<v Speaker 1>in the first six months of life. And this is true, right,

0:18:55.000 --> 0:18:56.800
<v Speaker 1>I don't want to be anti form there's net like

0:18:56.880 --> 0:18:59.720
<v Speaker 1>formulas necessary, right, there are needs for it. We're gonna

0:18:59.720 --> 0:19:01.879
<v Speaker 1>be talked about a lot of flaws in the industry,

0:19:01.960 --> 0:19:05.680
<v Speaker 1>but it is by all objective science. Best to use

0:19:06.200 --> 0:19:09.280
<v Speaker 1>breast milk if you possibly can, there's less And also

0:19:09.400 --> 0:19:11.600
<v Speaker 1>there's a lot of shame for women who can't breastfeed,

0:19:11.640 --> 0:19:14.040
<v Speaker 1>and like it's totally okay if you can't breastfeed. It's

0:19:14.080 --> 0:19:17.719
<v Speaker 1>really hard from what I hear, super painful. So like,

0:19:17.840 --> 0:19:20.040
<v Speaker 1>formula is great for people who can't do it. Yeah,

0:19:20.080 --> 0:19:22.240
<v Speaker 1>we're not trying to be anti formula here where anti

0:19:22.359 --> 0:19:25.240
<v Speaker 1>the way companies start to market this stuff. That's where

0:19:25.280 --> 0:19:27.720
<v Speaker 1>the problem is. Formula is a wonderful invention that saved

0:19:27.720 --> 0:19:31.359
<v Speaker 1>a lot of lives. Um and rins Lee is not

0:19:31.440 --> 0:19:33.000
<v Speaker 1>a he's kind of a weird dude, but he's not

0:19:33.040 --> 0:19:36.040
<v Speaker 1>a bad guy here. He just invents a good formula. See,

0:19:36.040 --> 0:19:39.080
<v Speaker 1>it works pretty well. And Alri himself wrote that quote

0:19:39.119 --> 0:19:41.439
<v Speaker 1>during the first months, the mother's milk will always be

0:19:41.440 --> 0:19:43.879
<v Speaker 1>the most naturally nutritious, and every mother able to do

0:19:43.960 --> 0:19:46.840
<v Speaker 1>so should herself suckle her children. So from the beginning,

0:19:46.840 --> 0:19:49.040
<v Speaker 1>he's like, this is for people who can't who don't

0:19:49.040 --> 0:19:50.560
<v Speaker 1>have act. There's a lot of reasons why you might

0:19:50.600 --> 0:19:52.199
<v Speaker 1>not be able to. That's who I'm making this for.

0:19:52.320 --> 0:19:55.360
<v Speaker 1>It's not supposed to replace breast milk. I want to say,

0:19:55.359 --> 0:19:57.440
<v Speaker 1>I'm still waiting for the bastard to come in here.

0:19:57.800 --> 0:19:59.960
<v Speaker 1>It's coming right now. He kind of sounds kind of fine.

0:20:00.200 --> 0:20:02.639
<v Speaker 1>He's fine. He never becomes a bastard that I'm aware

0:20:02.640 --> 0:20:07.960
<v Speaker 1>of it. The Nestle Corporation, okay, okay, well he's done.

0:20:07.960 --> 0:20:12.160
<v Speaker 1>Is tried to feed babies. Now. People being people, they

0:20:12.240 --> 0:20:15.480
<v Speaker 1>quickly developed in a lot of the Western world, and

0:20:15.560 --> 0:20:20.040
<v Speaker 1>attitude that formula was superior to breastfeeding. Some of this

0:20:20.119 --> 0:20:23.280
<v Speaker 1>was for again aesthetic reasons, right, Um, it's easier on

0:20:23.920 --> 0:20:26.879
<v Speaker 1>people's breasts, it's more cosmetically pleasant. A lot of people

0:20:26.880 --> 0:20:29.479
<v Speaker 1>see it that way, so they prefer formula. Um. And

0:20:29.520 --> 0:20:32.640
<v Speaker 1>because wealthy and educated women start to use formula rather

0:20:32.680 --> 0:20:35.479
<v Speaker 1>than breastfeed, a lot of poorer women who kind of

0:20:35.520 --> 0:20:38.280
<v Speaker 1>like paid attention to what's happening the society pages think

0:20:38.320 --> 0:20:40.639
<v Speaker 1>that formula must be better too, because like, oh, well,

0:20:40.960 --> 0:20:43.760
<v Speaker 1>like these celebrities basically are doing this, and that's what

0:20:43.840 --> 0:20:46.080
<v Speaker 1>the rich people are doing, I should do. It must

0:20:46.080 --> 0:20:48.840
<v Speaker 1>be better if the rich people are doing it. Um.

0:20:48.880 --> 0:20:51.600
<v Speaker 1>The use of formula grew common even among mothers who

0:20:51.640 --> 0:20:55.760
<v Speaker 1>did not need it, and the Nestle Corporation made bank Gradually, however,

0:20:55.840 --> 0:20:58.479
<v Speaker 1>doctors began to recognize problems and I'm gonna quote from

0:20:58.520 --> 0:21:00.840
<v Speaker 1>a right up by students of the Universe Steve Oklahoma's

0:21:00.880 --> 0:21:03.879
<v Speaker 1>Honors College on the history of baby formula here quote.

0:21:04.440 --> 0:21:06.560
<v Speaker 1>By the nineteen thirties, a connection between the use of

0:21:06.560 --> 0:21:10.440
<v Speaker 1>baby formula and malnutrition formed. Dr Cecili Williams became the

0:21:10.480 --> 0:21:13.440
<v Speaker 1>first doctor to observe this connection and denounced the promotion

0:21:13.440 --> 0:21:17.080
<v Speaker 1>of formula as a substitute to breastfeeding. However, Nestley continued

0:21:17.080 --> 0:21:19.439
<v Speaker 1>their aggressive promotion of formula over the course of the

0:21:19.480 --> 0:21:22.520
<v Speaker 1>next four decades, which resulted in a significant decrease in

0:21:22.520 --> 0:21:24.960
<v Speaker 1>the number of mothers who breastfed throughout the world. So,

0:21:25.480 --> 0:21:29.600
<v Speaker 1>starting particularly early nineteen hundreds, you know, on restops being

0:21:29.680 --> 0:21:32.679
<v Speaker 1>part of the picture, right, he doesn't live forever. The

0:21:32.720 --> 0:21:36.160
<v Speaker 1>company realizes, Okay, people are preferring this to breast milk.

0:21:36.160 --> 0:21:38.560
<v Speaker 1>Why don't we market it as better? Like what's the harm?

0:21:38.560 --> 0:21:40.160
<v Speaker 1>Why don't we try to sell people on like this

0:21:40.200 --> 0:21:43.200
<v Speaker 1>is a replacement to breast milk, not something you can

0:21:43.240 --> 0:21:45.719
<v Speaker 1>take if you need it. This is something you should

0:21:45.760 --> 0:21:49.520
<v Speaker 1>take because it's better. Alright, starting to sound bad, Yeah,

0:21:49.680 --> 0:21:52.400
<v Speaker 1>now hearing that probably the first question in your mind

0:21:52.400 --> 0:21:55.040
<v Speaker 1>should be how did they promote formula over breast milk?

0:21:55.400 --> 0:21:57.320
<v Speaker 1>And the answer is, oddly enough, the same way your

0:21:57.320 --> 0:21:59.960
<v Speaker 1>middle school teachers warned you that heroin dealers would get

0:22:00.000 --> 0:22:03.440
<v Speaker 1>it has hooked on. Smack Nestlee and other formula manufacturers

0:22:03.440 --> 0:22:07.080
<v Speaker 1>like Doomex and Abbott Laboratories would donate large quantities of

0:22:07.080 --> 0:22:10.520
<v Speaker 1>baby formula to hospital maternity wards. This save the hospital

0:22:10.520 --> 0:22:12.280
<v Speaker 1>money because again there's a lot of infants who have

0:22:12.359 --> 0:22:14.399
<v Speaker 1>to be formula fed. You know, their moms die, you

0:22:14.440 --> 0:22:18.320
<v Speaker 1>know whatever there there. But the catch was part of

0:22:18.320 --> 0:22:20.159
<v Speaker 1>the deal. In order to get this free formula that

0:22:20.200 --> 0:22:21.960
<v Speaker 1>you can give to the babies who need it, the

0:22:22.040 --> 0:22:26.000
<v Speaker 1>hospital has to give out free formula to every new mother, right,

0:22:26.480 --> 0:22:31.520
<v Speaker 1>so they're trying to get you hooked on the idea.

0:22:30.080 --> 0:22:34.280
<v Speaker 1>It gets worse. So, the early half of the twentieth

0:22:34.320 --> 0:22:36.720
<v Speaker 1>century is a period in which people tended to trust

0:22:36.720 --> 0:22:39.920
<v Speaker 1>their doctors implicitly. Right, we are not in that period anymore.

0:22:40.200 --> 0:22:43.040
<v Speaker 1>There's some downsides to that and some upsides to them.

0:22:43.119 --> 0:22:46.120
<v Speaker 1>But back then, your doctor told you something, you assume

0:22:46.280 --> 0:22:50.240
<v Speaker 1>that's the word of fucking God. Right. Um, Now, doctors

0:22:50.240 --> 0:22:52.040
<v Speaker 1>may not have thought much about what they were doing, right,

0:22:52.080 --> 0:22:54.040
<v Speaker 1>because they I think a lot of them they're saying like, oh, well,

0:22:54.080 --> 0:22:56.040
<v Speaker 1>free formula, Maybe it will help if they need it.

0:22:56.480 --> 0:22:59.480
<v Speaker 1>But that act of a doctor handing out formula was

0:22:59.520 --> 0:23:02.919
<v Speaker 1>seen by lot of patients as an explicit medical endorsement. Right,

0:23:03.200 --> 0:23:05.439
<v Speaker 1>my doctor gave me this, it must be good for

0:23:05.560 --> 0:23:09.200
<v Speaker 1>me or good for my baby. This made hospitals into

0:23:09.280 --> 0:23:14.679
<v Speaker 1>commercial platforms froup for private enterprise. One Abbott Laboratory sales

0:23:14.680 --> 0:23:17.879
<v Speaker 1>manual laid out the stakes quote. When one considers that

0:23:17.920 --> 0:23:21.040
<v Speaker 1>for every hundred infants discharged on a particular formula brand,

0:23:21.080 --> 0:23:24.520
<v Speaker 1>approximately ninety three infants remain on that brand, the importance

0:23:24.560 --> 0:23:28.840
<v Speaker 1>of hospital selling becomes obvious and in fact, in the

0:23:28.920 --> 0:23:32.000
<v Speaker 1>nineteen seventies, Russ Laboratory signed a contract with New York

0:23:32.040 --> 0:23:34.720
<v Speaker 1>City Hospitals guaranteeing that each new mother who left would

0:23:34.760 --> 0:23:37.880
<v Speaker 1>receive a free one day supply of similac. One day

0:23:38.160 --> 0:23:43.120
<v Speaker 1>is again, Yeah, you know who else wants to get

0:23:43.160 --> 0:23:53.400
<v Speaker 1>you hooked? That was great? Yeah, that correct. Nothing are

0:23:53.520 --> 0:23:56.560
<v Speaker 1>advertisers want to do more than get you hooked? They'll

0:23:56.600 --> 0:23:58.800
<v Speaker 1>give you a one day dose of whatever the funk

0:23:58.840 --> 0:24:02.600
<v Speaker 1>it is we're selling. Um especially Sophie, did we did

0:24:02.640 --> 0:24:05.600
<v Speaker 1>we land that big heroin ad? Deal? Are we? Are

0:24:05.680 --> 0:24:08.320
<v Speaker 1>we being supported by big Heroin? Yet? That's what we do,

0:24:08.880 --> 0:24:12.320
<v Speaker 1>That's what we do. All right, Well, you know, tie off,

0:24:12.400 --> 0:24:14.879
<v Speaker 1>shoot up, and come back for the next part of

0:24:14.880 --> 0:24:28.000
<v Speaker 1>the episode. We're back. Uh, And we're talking about the

0:24:28.040 --> 0:24:33.040
<v Speaker 1>baby formula industry. So baby or formula companies, right, So

0:24:33.080 --> 0:24:35.920
<v Speaker 1>there's this understanding they have like data on this going

0:24:35.960 --> 0:24:38.960
<v Speaker 1>back into like the thirties and forties that if an

0:24:39.040 --> 0:24:43.280
<v Speaker 1>infant is discharged on a particular formula Bland brand, nearly always,

0:24:43.280 --> 0:24:45.639
<v Speaker 1>they're going to keep using that brand. So obviously you

0:24:45.760 --> 0:24:48.600
<v Speaker 1>gotta hook them early. Right. Um, it's like a cigarette

0:24:48.600 --> 0:24:51.320
<v Speaker 1>like and they're they're consciously following. We have like memos

0:24:51.320 --> 0:24:54.080
<v Speaker 1>that they're consciously following like cigarette companies, like the way

0:24:54.160 --> 0:24:56.080
<v Speaker 1>that the cigarette companies are good at this ship. Right,

0:24:56.400 --> 0:24:59.000
<v Speaker 1>you want to pay attention to what they're doing, and

0:24:59.000 --> 0:25:01.280
<v Speaker 1>the formula company does a lot of the same things,

0:25:01.280 --> 0:25:03.840
<v Speaker 1>and so it becomes very important for different formula companies,

0:25:03.840 --> 0:25:07.040
<v Speaker 1>of which Nestlee is the largest, to compete vigorously for

0:25:07.080 --> 0:25:09.840
<v Speaker 1>a hospital's business, as this right up in the New

0:25:09.880 --> 0:25:14.440
<v Speaker 1>Internationalist makes clear. In exchange for giving discharge packs a

0:25:14.480 --> 0:25:17.040
<v Speaker 1>formula to new mothers. Hospitals get free formula for in

0:25:17.080 --> 0:25:19.800
<v Speaker 1>house use, together with equipment, literature, and a package of

0:25:19.800 --> 0:25:22.600
<v Speaker 1>other services. The most insidious of these is a free

0:25:22.720 --> 0:25:26.440
<v Speaker 1>architectural service to hospitals which are building or renovating facilities

0:25:26.440 --> 0:25:29.640
<v Speaker 1>for newborn care. Abbott Laboratories helps design at least two

0:25:29.680 --> 0:25:32.040
<v Speaker 1>hundred maternity departments a year in the u S alone.

0:25:32.359 --> 0:25:34.840
<v Speaker 1>The layout of these centers, whether by accident or design,

0:25:34.920 --> 0:25:38.639
<v Speaker 1>make sure breastfeeding difficult mothers are physically separated from their newborns.

0:25:39.000 --> 0:25:42.480
<v Speaker 1>Nurses come swiftly and conveniently administered donated formula and ready

0:25:42.480 --> 0:25:45.919
<v Speaker 1>to mix bottles. But establishing breastfeeding is more troublesome because

0:25:45.960 --> 0:25:48.800
<v Speaker 1>instead of rooming in mothers and babies together, babies must

0:25:48.840 --> 0:25:51.679
<v Speaker 1>be carried long distances to their mothers for feeding, a

0:25:51.760 --> 0:25:55.440
<v Speaker 1>task that nurses resent. The investment in architectural plans thus

0:25:55.520 --> 0:25:58.280
<v Speaker 1>yields dividends in the form of new bottle feeding customers

0:25:58.280 --> 0:26:01.959
<v Speaker 1>the entire lifespan of the building. That's so sneaky. This

0:26:02.040 --> 0:26:04.080
<v Speaker 1>is written in like that's this is nine three. But

0:26:04.080 --> 0:26:05.959
<v Speaker 1>they start doing this in the thirties and forties, right

0:26:05.960 --> 0:26:09.400
<v Speaker 1>they start specifically pushing. We will build maternity wards to you,

0:26:09.840 --> 0:26:12.200
<v Speaker 1>but we're going to make sure that this is set

0:26:12.240 --> 0:26:14.240
<v Speaker 1>up in a way that leads you to start bottle

0:26:14.280 --> 0:26:18.600
<v Speaker 1>feeding these babies. That makes a pain not be the easy,

0:26:18.640 --> 0:26:21.280
<v Speaker 1>normal thing to breast and like, here's the thing. Breastfeeding,

0:26:21.359 --> 0:26:24.040
<v Speaker 1>like getting your baby to latch on is already a

0:26:24.080 --> 0:26:29.280
<v Speaker 1>difficult thing. If you're gonna give parents another option and

0:26:29.359 --> 0:26:32.119
<v Speaker 1>have your doctor endorse it and have the nurses hate

0:26:32.119 --> 0:26:35.159
<v Speaker 1>bringing your baby to you, Like everything here is just

0:26:35.240 --> 0:26:37.800
<v Speaker 1>designed for you to end up using baby formata. It

0:26:37.960 --> 0:26:40.720
<v Speaker 1>sure is. And it gets worse because they also do

0:26:40.800 --> 0:26:43.879
<v Speaker 1>a lot of like you know, perdue pharmaceutical ship like

0:26:44.040 --> 0:26:48.359
<v Speaker 1>oxy ship. Right, Sure they do a lot of that. Quote.

0:26:48.680 --> 0:26:51.280
<v Speaker 1>Convincing doctors of the virtues of artificial milks, or at

0:26:51.320 --> 0:26:54.840
<v Speaker 1>least neutralizing their resistance, is the key to establishing bottle feeding.

0:26:55.040 --> 0:26:59.119
<v Speaker 1>Baby milk companies spend untold millions of dollars subsidizing office furnishings,

0:26:59.240 --> 0:27:03.320
<v Speaker 1>research project gifts, conferences, publications, and travel junkets of the

0:27:03.359 --> 0:27:07.359
<v Speaker 1>medical profession. The American Academy of Pediatrics received a renewable

0:27:07.359 --> 0:27:10.480
<v Speaker 1>one million dollar grant from Abbott Laboratories. The purpose is

0:27:10.520 --> 0:27:13.440
<v Speaker 1>to generate physician goodwill towards the company and its products.

0:27:13.680 --> 0:27:17.400
<v Speaker 1>An Abbott Laboratories trade publication states, in effect, we are

0:27:17.440 --> 0:27:20.680
<v Speaker 1>striving to make the physician a low pressure salesman for Abbott.

0:27:20.800 --> 0:27:23.639
<v Speaker 1>They just say this shit. And of course it is

0:27:23.640 --> 0:27:26.520
<v Speaker 1>the ordinary purchaser of artificial baby milk who must pay

0:27:26.520 --> 0:27:28.720
<v Speaker 1>a portion of the cost of every cocktail that a

0:27:28.800 --> 0:27:31.840
<v Speaker 1>doctor SIPs at conventions like the recent Ski and Study

0:27:31.920 --> 0:27:35.920
<v Speaker 1>symposium at a California mountain resort, which Abbott Laboratories helped finance.

0:27:36.920 --> 0:27:39.320
<v Speaker 1>They're paying for your offices, They're sending you on ski

0:27:39.400 --> 0:27:43.600
<v Speaker 1>vacation weekends, paying drinks, Yeah, paying for your drinks. And

0:27:43.640 --> 0:27:47.120
<v Speaker 1>they're doing this because you're a salesman if you're a pediatrician. Right,

0:27:49.480 --> 0:27:52.560
<v Speaker 1>I love this story already. This is this is not

0:27:52.720 --> 0:27:56.159
<v Speaker 1>at all depressing. And the formula companies are consciously aping

0:27:56.160 --> 0:27:58.720
<v Speaker 1>tobacco companies who do this for doctor. There's that's why

0:27:58.720 --> 0:28:03.520
<v Speaker 1>there's physician recommended cigarettes. And like the fifties, UM produce

0:28:03.560 --> 0:28:06.879
<v Speaker 1>pharmaceuticals copies this playbook for oxy content. Right like this,

0:28:07.200 --> 0:28:09.800
<v Speaker 1>these are all like everyone's paying attention to what everybody

0:28:09.840 --> 0:28:13.760
<v Speaker 1>does because it keeps working. Now all of this. This

0:28:13.800 --> 0:28:16.679
<v Speaker 1>whole system developed through the thirties and forties, and the

0:28:16.720 --> 0:28:19.800
<v Speaker 1>formula industry exploded in the fifties when birthrates saw it

0:28:19.880 --> 0:28:23.360
<v Speaker 1>After World War two, Western women primed to trust formula

0:28:23.400 --> 0:28:26.320
<v Speaker 1>by their doctors, embraced it as a more scientific and

0:28:26.359 --> 0:28:29.560
<v Speaker 1>the superior way to feed their children. They also saw

0:28:29.560 --> 0:28:31.639
<v Speaker 1>it as liberatory because in a lot of ways it was.

0:28:31.680 --> 0:28:33.240
<v Speaker 1>It means you're not you don't have to you're not

0:28:33.280 --> 0:28:35.240
<v Speaker 1>necessarily as stuck at home. Right if you're a working mom,

0:28:35.280 --> 0:28:36.840
<v Speaker 1>it makes it a lot easier to do that. It

0:28:36.880 --> 0:28:38.360
<v Speaker 1>makes it a lot easier to have a career of

0:28:38.360 --> 0:28:42.320
<v Speaker 1>your own. Um. The impact this had was astonishing. Roughly

0:28:42.440 --> 0:28:45.440
<v Speaker 1>sixty percent of mothers born between nineteen eleven and nineteen

0:28:45.480 --> 0:28:48.960
<v Speaker 1>fifteen breastfed their babies. Only thirty five percent of mothers

0:28:49.000 --> 0:28:51.640
<v Speaker 1>born in the early nineteen forties did the same. So

0:28:52.280 --> 0:28:54.360
<v Speaker 1>this whole all of this, and again it's not just

0:28:54.440 --> 0:28:57.320
<v Speaker 1>the ablets. Obviously there's also some social stuff happening right now,

0:28:57.360 --> 0:29:01.680
<v Speaker 1>but there's a massive impact like this is really significant change.

0:29:02.560 --> 0:29:05.200
<v Speaker 1>The nineteen sixties and seventies were also the period in

0:29:05.240 --> 0:29:08.520
<v Speaker 1>which globalism really exploded, right this is when coca cola

0:29:08.560 --> 0:29:12.480
<v Speaker 1>floods the entire world. The United States began selling everything

0:29:12.520 --> 0:29:15.160
<v Speaker 1>it could to everyone it could. Coca Cola were placed,

0:29:15.320 --> 0:29:17.680
<v Speaker 1>juice and other local beverages in the diets of millions

0:29:17.680 --> 0:29:21.120
<v Speaker 1>of people in the global South. American advertisements slick and

0:29:21.200 --> 0:29:24.640
<v Speaker 1>Polished promised a clean, ultra modern life in imitation of

0:29:24.680 --> 0:29:27.800
<v Speaker 1>the wealthiest society ever known, and these advertisements came to

0:29:27.840 --> 0:29:31.600
<v Speaker 1>dominate the popular culture for dozens of nations. At the

0:29:31.720 --> 0:29:35.440
<v Speaker 1>same time, companies like Nestley and Ross Laboratories saw the

0:29:35.520 --> 0:29:38.240
<v Speaker 1>so called third world, which is that was always referred

0:29:38.240 --> 0:29:41.000
<v Speaker 1>to in their documents, as a great place to expand

0:29:41.080 --> 0:29:45.400
<v Speaker 1>their formula sales. They started sending what they called mothercraft

0:29:45.520 --> 0:29:49.200
<v Speaker 1>nurses into hospitals and poor nations. Now these women are

0:29:49.200 --> 0:29:53.320
<v Speaker 1>not often actually nurses, but they're dressed in uniforms that

0:29:53.400 --> 0:29:57.080
<v Speaker 1>are specifically made to look like the uniforms nurses wear,

0:29:57.480 --> 0:30:02.520
<v Speaker 1>so it confers authority. Exactly. They visit women in maternity

0:30:02.600 --> 0:30:04.600
<v Speaker 1>wards and in their homes. We'll talk about that in

0:30:04.600 --> 0:30:07.280
<v Speaker 1>a second. They would help new mothers with child rearing,

0:30:07.360 --> 0:30:09.880
<v Speaker 1>so they're giving general child rearing advice to new moms,

0:30:10.000 --> 0:30:13.560
<v Speaker 1>and they're also subtly specifically promoting formulas that they had

0:30:13.560 --> 0:30:16.640
<v Speaker 1>been hired to sell. Um Now, because these women are

0:30:16.720 --> 0:30:19.160
<v Speaker 1>dressed the same as nurses in these hospitals, a lot

0:30:19.240 --> 0:30:22.160
<v Speaker 1>of these new mothers are convinced that their independent healthcare

0:30:22.160 --> 0:30:25.480
<v Speaker 1>professionals they work for the hospital, that they're not employees

0:30:25.520 --> 0:30:28.000
<v Speaker 1>of the company's selling formula. Because they don't say I'm

0:30:28.000 --> 0:30:31.240
<v Speaker 1>here for simulac, I'm here for nestlie. They say I'm

0:30:31.760 --> 0:30:34.640
<v Speaker 1>a child ringer, I'm I'm a mother care nurse. You know,

0:30:34.680 --> 0:30:36.280
<v Speaker 1>they have a couple of different terms that they use.

0:30:36.600 --> 0:30:40.200
<v Speaker 1>So a lot of these mothers very understandably take their

0:30:40.240 --> 0:30:44.320
<v Speaker 1>advice to use formula as a considered medical opinion, because

0:30:44.360 --> 0:30:47.280
<v Speaker 1>why wouldn't you write, of course you would, A lot

0:30:47.320 --> 0:30:50.800
<v Speaker 1>of people would. Here's how one mother described a nurse's

0:30:50.840 --> 0:30:54.680
<v Speaker 1>sales pitch. The nurse began by saying breastfeeding was best.

0:30:54.840 --> 0:30:57.400
<v Speaker 1>She then went on to detail the supplementary foods that

0:30:57.440 --> 0:31:00.360
<v Speaker 1>a breastfed baby would need. The nurse was lying that

0:31:00.400 --> 0:31:02.960
<v Speaker 1>it was possible to start with a propriet prietary baby

0:31:02.960 --> 0:31:06.239
<v Speaker 1>milk from birth, which would avoid these unnecessary problems. So

0:31:06.280 --> 0:31:08.760
<v Speaker 1>she's saying breastfeeding is best if you can get this

0:31:08.880 --> 0:31:11.240
<v Speaker 1>nutrient and this nutrient and this nutrient. You have to

0:31:11.240 --> 0:31:13.080
<v Speaker 1>make sure that you're eating all these specific things for

0:31:13.080 --> 0:31:16.320
<v Speaker 1>breast milk to be best, or just give them formula.

0:31:16.880 --> 0:31:19.160
<v Speaker 1>So there's not saying breast milk isn't best. They're saying

0:31:19.320 --> 0:31:21.320
<v Speaker 1>breast milk is best. But you have to do these things,

0:31:21.360 --> 0:31:23.000
<v Speaker 1>and if you take this formula, you don't have to

0:31:23.040 --> 0:31:25.360
<v Speaker 1>do these specific nutritional thing Okay, But to be clear,

0:31:25.440 --> 0:31:29.959
<v Speaker 1>like they're they're lying right there, Yes, absolutely correctly in

0:31:30.000 --> 0:31:34.160
<v Speaker 1>the sense that like when you're breastfeeding a child, that's okay.

0:31:34.320 --> 0:31:35.680
<v Speaker 1>I have not had a child of my own, so

0:31:35.680 --> 0:31:37.680
<v Speaker 1>I don't actually know this, but you don't really you

0:31:37.720 --> 0:31:40.480
<v Speaker 1>don't need anything else other than breast milk for a while.

0:31:40.520 --> 0:31:43.280
<v Speaker 1>I mean you you yourself need to be as like

0:31:43.600 --> 0:31:45.240
<v Speaker 1>taking care of you want to have a good diet

0:31:45.320 --> 0:31:49.080
<v Speaker 1>for feeding yourself correctly, right, well, sure, but I'm going

0:31:49.120 --> 0:31:51.720
<v Speaker 1>to guess that that's feeding yourself correctly is cheaper than

0:31:51.760 --> 0:31:54.760
<v Speaker 1>buying baby for sure, is sure is And it's also

0:31:54.840 --> 0:31:59.080
<v Speaker 1>easier um to do. And even even if you're malnourished

0:31:59.280 --> 0:32:01.640
<v Speaker 1>because of somethings are about to discuss, it's often still

0:32:01.680 --> 0:32:04.720
<v Speaker 1>better better to give because obviously if you're not well nourished,

0:32:04.760 --> 0:32:06.800
<v Speaker 1>your breast milk is not as nourishing. You know, that's

0:32:06.840 --> 0:32:09.840
<v Speaker 1>just the way it works. But even in those cases,

0:32:09.840 --> 0:32:12.080
<v Speaker 1>because of some stuff we're about to discuss, breast milk

0:32:12.240 --> 0:32:14.240
<v Speaker 1>is still going to be better for most of these babies.

0:32:14.560 --> 0:32:16.560
<v Speaker 1>And what we're about to talk about why. But it's

0:32:16.560 --> 0:32:19.480
<v Speaker 1>important to understand the nurses aren't saying breastmolk isn't as good.

0:32:19.480 --> 0:32:23.720
<v Speaker 1>They're selling you our formula makes this easier on you,

0:32:23.800 --> 0:32:27.080
<v Speaker 1>and so it's safer actually for your baby. Now, by

0:32:27.120 --> 0:32:30.000
<v Speaker 1>the nineteen sixties, some health departments had started to get

0:32:30.000 --> 0:32:33.120
<v Speaker 1>wise to the mother craft nurses and milk nurses. In

0:32:33.120 --> 0:32:36.520
<v Speaker 1>places like Singapore, they were banned from entering maternity wards

0:32:36.560 --> 0:32:39.160
<v Speaker 1>so do mex and other companies like Nestlie got around

0:32:39.200 --> 0:32:41.800
<v Speaker 1>this by having their nurses wait outside the hospital gates

0:32:41.800 --> 0:32:44.680
<v Speaker 1>to accost new mothers with free samples on their way home.

0:32:45.080 --> 0:32:48.480
<v Speaker 1>In Jamaica, nurses with Bristol Myers formula got around the

0:32:48.480 --> 0:32:51.800
<v Speaker 1>ban on entering maternity wards by copying down the names

0:32:51.800 --> 0:32:54.240
<v Speaker 1>and addresses of new mothers. They basically said, spice into

0:32:54.280 --> 0:32:56.640
<v Speaker 1>the hospitals, find the names and addresses of new mothers.

0:32:56.880 --> 0:32:59.160
<v Speaker 1>And then go to their homes to leave free samples.

0:32:59.480 --> 0:33:02.160
<v Speaker 1>In the phil that's creepy today, they are right. The

0:33:02.200 --> 0:33:04.040
<v Speaker 1>only thing they need to do is just look at

0:33:04.040 --> 0:33:06.680
<v Speaker 1>your browsing history and then you start getting like ships

0:33:06.720 --> 0:33:08.840
<v Speaker 1>and in the mail with a bunch of pamphlets about

0:33:09.360 --> 0:33:13.240
<v Speaker 1>baby formula. So yeah, you know, when you didn't happening,

0:33:13.520 --> 0:33:17.800
<v Speaker 1>you had to hire nurse spies. So in the Philippines,

0:33:17.840 --> 0:33:21.320
<v Speaker 1>milk nurses would stalk public housing projects looking for clothes

0:33:21.360 --> 0:33:24.480
<v Speaker 1>lines that had baby clothes on them, and then basically

0:33:24.480 --> 0:33:26.160
<v Speaker 1>they would see like a diaper, right, and then they

0:33:26.160 --> 0:33:30.040
<v Speaker 1>would go to that door and offer form I know, right,

0:33:32.160 --> 0:33:34.920
<v Speaker 1>it gets a lot worse. So nurses were just one

0:33:34.960 --> 0:33:37.080
<v Speaker 1>part of the sales pitch. The other chunk was a

0:33:37.160 --> 0:33:41.800
<v Speaker 1>marketing blitz. Again, we've all watched the documentary Madmen. Fifties, sixties, seventies.

0:33:41.840 --> 0:33:45.120
<v Speaker 1>This is when the advertising industry is fucking exploding and

0:33:45.200 --> 0:33:48.720
<v Speaker 1>these formula companies are very cognizant of that, and they

0:33:48.760 --> 0:33:52.840
<v Speaker 1>developed their own comprehensive ad blitz aimed at convincing women

0:33:52.880 --> 0:33:56.560
<v Speaker 1>that their breast milk was inadequate. So again, because you

0:33:56.600 --> 0:33:58.400
<v Speaker 1>have to be a little careful with this, you can't

0:33:58.440 --> 0:34:01.320
<v Speaker 1>say breast milk isn't as its formula, but you can

0:34:01.360 --> 0:34:04.720
<v Speaker 1>say your breast milk, particularly your breast milk as a

0:34:04.760 --> 0:34:07.080
<v Speaker 1>poor woman in the global South, is not as good

0:34:07.120 --> 0:34:10.040
<v Speaker 1>as our formula. It was just using shame as a

0:34:10.080 --> 0:34:12.880
<v Speaker 1>marketing technique. Is it tried in true way of getting

0:34:12.880 --> 0:34:16.880
<v Speaker 1>you to buy stuff? Nessley's ads for lactogen advertised that

0:34:16.920 --> 0:34:19.880
<v Speaker 1>it was for use quote when breast milk fails. In

0:34:19.880 --> 0:34:22.920
<v Speaker 1>the nineteen fifties, Boarding put out a radio jingle in

0:34:22.960 --> 0:34:26.879
<v Speaker 1>the Belgian Congo that went, and this isn't a rough one.

0:34:27.600 --> 0:34:30.920
<v Speaker 1>The child is going to die because because the mother's

0:34:30.920 --> 0:34:33.680
<v Speaker 1>breast milk has given out. Mama, oh mama, the child cries.

0:34:33.760 --> 0:34:35.560
<v Speaker 1>If you want your child to get well, give it

0:34:35.680 --> 0:34:39.920
<v Speaker 1>kle I am milk. Like the jingle starts with the

0:34:40.120 --> 0:34:43.719
<v Speaker 1>child is going to die. That's the part of your

0:34:43.760 --> 0:34:46.880
<v Speaker 1>own version of that mix it. We need very nice rendition.

0:34:47.160 --> 0:34:50.920
<v Speaker 1>We'll get Danial to put a beat behind it. Um So.

0:34:51.960 --> 0:34:54.800
<v Speaker 1>One of the first NGOs to recognize that this seems

0:34:54.840 --> 0:34:57.520
<v Speaker 1>like a bad idea. What's going on with the formula

0:34:57.560 --> 0:35:01.279
<v Speaker 1>industry is called war on one. They recognize the problem.

0:35:01.360 --> 0:35:03.839
<v Speaker 1>They mobilized to fight it. They put out publications where

0:35:03.840 --> 0:35:06.719
<v Speaker 1>they explain the tactic um and they point out that

0:35:06.719 --> 0:35:09.200
<v Speaker 1>the goal of these companies is to make poor women

0:35:09.400 --> 0:35:12.040
<v Speaker 1>fear that they're malnourished and that as a result, they

0:35:12.040 --> 0:35:14.399
<v Speaker 1>were going to harm their newborn baby with an adequate milk.

0:35:14.719 --> 0:35:17.640
<v Speaker 1>This was a confidence trick, and when these women felt

0:35:17.680 --> 0:35:20.320
<v Speaker 1>anxiety and fear, their milk would dry up as a result.

0:35:20.360 --> 0:35:22.480
<v Speaker 1>So there's this understanding like, if we can make them

0:35:22.520 --> 0:35:25.120
<v Speaker 1>scared that their milk is inadequate, because anxiety can affect

0:35:25.120 --> 0:35:28.560
<v Speaker 1>breastmolk production, we can actually make them produce less breast milk.

0:35:29.160 --> 0:35:33.520
<v Speaker 1>In a paper on this, it's pretty comprehensively fucked up.

0:35:34.239 --> 0:35:36.360
<v Speaker 1>In a paper on this, the War on Want pointed

0:35:36.360 --> 0:35:39.400
<v Speaker 1>out that formula companies were playing on something called the

0:35:39.480 --> 0:35:42.799
<v Speaker 1>let down reflex quote, which controls the flow of milk

0:35:42.880 --> 0:35:46.120
<v Speaker 1>to the mother's nipple. This is a nervous system mechanism,

0:35:46.160 --> 0:35:49.000
<v Speaker 1>and quote. Mothers are deciding that the that a bottle

0:35:49.080 --> 0:35:51.600
<v Speaker 1>is necessary to the milk sheet provides some mothers be

0:35:51.680 --> 0:35:54.080
<v Speaker 1>even become so concerned about not having enough milk that

0:35:54.120 --> 0:35:56.880
<v Speaker 1>they will not have enough. Now the right up I

0:35:56.920 --> 0:35:59.480
<v Speaker 1>found from the University of Oklahoma's honors college goes into

0:35:59.520 --> 0:36:02.400
<v Speaker 1>more to take ill quote. Nestley took advantage of this

0:36:02.480 --> 0:36:05.560
<v Speaker 1>system by promoting the view that breastfeeding is complicated and

0:36:05.640 --> 0:36:09.799
<v Speaker 1>prone to failure. Nestle's advertisements, such as their slogan for lactogen,

0:36:10.200 --> 0:36:13.840
<v Speaker 1>instilled fear and anxiety and mothers about their inability to breastfeed,

0:36:13.920 --> 0:36:17.440
<v Speaker 1>which can have the physiological effect of actually stopping lactation,

0:36:17.800 --> 0:36:21.120
<v Speaker 1>forcing the mother to continue to buy formula. Furthermore, Nestly

0:36:21.200 --> 0:36:25.960
<v Speaker 1>focused on societal concerns of mothers centered around Western cultural superiority.

0:36:26.400 --> 0:36:30.200
<v Speaker 1>Such superiority focused on the ideals of Western beauty and

0:36:30.280 --> 0:36:33.400
<v Speaker 1>that breastfeeding will cause breasts to sag, a societal change

0:36:33.400 --> 0:36:36.879
<v Speaker 1>from the West where breast became sexualized. Breastfeeding is time

0:36:36.880 --> 0:36:39.440
<v Speaker 1>consuming and mothers will not have the time to work

0:36:39.719 --> 0:36:42.600
<v Speaker 1>and snob appeal. If you breastfeed, then you are a peasant.

0:36:43.080 --> 0:36:45.640
<v Speaker 1>Racism was also a factor in their ad campaigns by

0:36:45.640 --> 0:36:48.760
<v Speaker 1>playing on the assumption of white superiority, i e. White

0:36:48.760 --> 0:36:52.040
<v Speaker 1>women do not breastfeed, therefore you should not either. Each

0:36:52.080 --> 0:36:54.720
<v Speaker 1>of these tactics were meant to instill fear and mothers

0:36:54.719 --> 0:36:59.799
<v Speaker 1>about breastfeeding and get them hooked on formula, good ship. Yeah,

0:37:00.040 --> 0:37:03.759
<v Speaker 1>oh god, it's so complicated too, because like I don't know,

0:37:03.800 --> 0:37:06.279
<v Speaker 1>even just talking to you now, you're you're you're saying,

0:37:06.360 --> 0:37:09.239
<v Speaker 1>you know, it's true that formula is one of the

0:37:09.280 --> 0:37:11.760
<v Speaker 1>ways that women were able to keep working. And also,

0:37:11.840 --> 0:37:13.720
<v Speaker 1>you know, what's another great way to keep women working

0:37:14.120 --> 0:37:16.680
<v Speaker 1>is by having lactation rooms in offices and making it

0:37:16.800 --> 0:37:22.359
<v Speaker 1>easy for women to have babies. And like all of

0:37:22.360 --> 0:37:27.319
<v Speaker 1>this stuff is still so incredibly like even today, it's

0:37:27.400 --> 0:37:30.640
<v Speaker 1>still so hard, and so this is this is really depressing.

0:37:30.920 --> 0:37:34.000
<v Speaker 1>Thank you. Yeah, yeah, yeah. There's not like an easy

0:37:34.080 --> 0:37:37.520
<v Speaker 1>answer to all these questions other than companies shouldn't be

0:37:37.560 --> 0:37:39.920
<v Speaker 1>allowed to do this. That part is easy. It should

0:37:39.960 --> 0:37:42.840
<v Speaker 1>be a crime to use advertising in this way. I

0:37:42.880 --> 0:37:46.560
<v Speaker 1>will say that one's pretty simple. Now. The newly developed

0:37:46.640 --> 0:37:49.400
<v Speaker 1>urban areas and countries like Uganda and then the Congo

0:37:49.560 --> 0:37:53.239
<v Speaker 1>were the main target of these promotions. The sixties and

0:37:53.239 --> 0:37:56.600
<v Speaker 1>seventies were a time of rapid globalization and development in

0:37:56.640 --> 0:37:59.680
<v Speaker 1>Africa particularly, and that brought with it not just ads

0:37:59.719 --> 0:38:02.360
<v Speaker 1>for Formula, but adds for all sorts of Western products

0:38:02.400 --> 0:38:04.880
<v Speaker 1>and TV and movies that focused his ads for the

0:38:04.920 --> 0:38:08.200
<v Speaker 1>modern American lifestyle. This was not a conscious part of

0:38:08.200 --> 0:38:10.440
<v Speaker 1>the marketing campaign that Nestley and others employed, but it

0:38:10.480 --> 0:38:14.040
<v Speaker 1>had an impact. Many people were obsessed with modernizing and

0:38:14.120 --> 0:38:18.560
<v Speaker 1>with adopting new Western behaviors and products. Formula companies consciously

0:38:18.600 --> 0:38:21.600
<v Speaker 1>marketed their product as the modern and the superior way

0:38:21.640 --> 0:38:25.600
<v Speaker 1>to feed babies. Quote. The zeal of these communities highlights

0:38:25.600 --> 0:38:28.080
<v Speaker 1>one of the main problems with development. As Western products

0:38:28.120 --> 0:38:30.799
<v Speaker 1>became available in these countries, the new urban class were

0:38:30.840 --> 0:38:32.759
<v Speaker 1>forced to adopt them in order to maintain their new

0:38:32.800 --> 0:38:35.600
<v Speaker 1>modern lifestyles and to separate themselves from the peasant light

0:38:35.640 --> 0:38:39.160
<v Speaker 1>conditions of the rural areas. Development also brought about social

0:38:39.239 --> 0:38:42.000
<v Speaker 1>changes for the women in the newly urbanized areas of Africa.

0:38:42.280 --> 0:38:44.560
<v Speaker 1>As women in these areas began working for wages, they

0:38:44.560 --> 0:38:47.400
<v Speaker 1>had less time to breastfeed. Nestle's promotion of Formula as

0:38:47.440 --> 0:38:49.960
<v Speaker 1>an easier, quicker way of feeding appealed to these women.

0:38:50.160 --> 0:38:53.279
<v Speaker 1>In Nigeria, Formula ads played on the cultural concept of

0:38:53.360 --> 0:38:56.440
<v Speaker 1>power and strength e g. Bottle feeding was seen to

0:38:56.480 --> 0:39:00.239
<v Speaker 1>hasten physical development. Now, there are a number of things

0:39:00.280 --> 0:39:02.239
<v Speaker 1>that made this dangerous. We're gonna talk about nutrition in

0:39:02.280 --> 0:39:04.520
<v Speaker 1>a second, but the first and largest problem with pushing

0:39:04.520 --> 0:39:06.719
<v Speaker 1>formula over breast milk in the global South, is that

0:39:06.760 --> 0:39:10.680
<v Speaker 1>breast milk is sterile. It is very safe. Formula is

0:39:10.680 --> 0:39:12.839
<v Speaker 1>only as safe as the water you add to it.

0:39:13.120 --> 0:39:15.359
<v Speaker 1>And many of the developing places where it was being

0:39:15.400 --> 0:39:20.120
<v Speaker 1>hawked the hardest lacked access to clean water. Nestlie's instructions,

0:39:20.160 --> 0:39:23.200
<v Speaker 1>even the instructions in places they that they handed out

0:39:23.200 --> 0:39:26.360
<v Speaker 1>in places like the Ivory Coast, presumed the person preparing

0:39:26.360 --> 0:39:30.719
<v Speaker 1>the formula was using modern appliances. Instructions such as wash

0:39:30.800 --> 0:39:33.000
<v Speaker 1>your hands thoroughly with soap each time you have to

0:39:33.040 --> 0:39:35.640
<v Speaker 1>prepare a meal for the baby don't really work. And

0:39:35.680 --> 0:39:39.000
<v Speaker 1>say Malawi, where sixty six percent of households didn't just

0:39:39.080 --> 0:39:42.000
<v Speaker 1>lack clean water, they lacked any kind of running water

0:39:42.040 --> 0:39:45.719
<v Speaker 1>facilities whatsoever. Sixty of homes in that country had no

0:39:45.840 --> 0:39:48.840
<v Speaker 1>indoor kitchen. Now, in many of these places, communities or

0:39:48.920 --> 0:39:52.120
<v Speaker 1>villages would share one food preparation area. The most common

0:39:52.120 --> 0:39:54.480
<v Speaker 1>setup for that is what's called the three stone kitchen.

0:39:54.760 --> 0:39:56.520
<v Speaker 1>This is less of a kitchen in the modern sense

0:39:56.560 --> 0:39:58.160
<v Speaker 1>of the word, and more a way to set up

0:39:58.160 --> 0:40:00.640
<v Speaker 1>a fire pit in order to enable a more sent cooking.

0:40:00.920 --> 0:40:02.520
<v Speaker 1>The gist of it is you have a fire built

0:40:02.560 --> 0:40:05.520
<v Speaker 1>in between three large rocks, very large rocks, and you

0:40:05.560 --> 0:40:07.719
<v Speaker 1>have a big cooking pot in the center resting on

0:40:07.760 --> 0:40:09.799
<v Speaker 1>the rocks, so the rocks both hold up the pot

0:40:09.840 --> 0:40:11.920
<v Speaker 1>and also absorb and conduct heat. It's a good way

0:40:11.960 --> 0:40:13.439
<v Speaker 1>to cook if you're in the woods with a group

0:40:13.440 --> 0:40:16.040
<v Speaker 1>of people and you lack access to a camp stove

0:40:16.120 --> 0:40:19.120
<v Speaker 1>or something. But as you'll notice from that description, there's

0:40:19.160 --> 0:40:21.680
<v Speaker 1>generally just one big pot that people use to prepare

0:40:21.719 --> 0:40:24.560
<v Speaker 1>meals for the group. That kind of situation makes it

0:40:24.680 --> 0:40:28.279
<v Speaker 1>very difficult for mothers to boil water to properly sterilize

0:40:28.320 --> 0:40:30.600
<v Speaker 1>their bottle. It also makes it difficult for them to

0:40:30.600 --> 0:40:33.320
<v Speaker 1>boil water in order to have clean water for the formula.

0:40:33.680 --> 0:40:35.279
<v Speaker 1>And even if a mom can make all that work,

0:40:35.560 --> 0:40:38.319
<v Speaker 1>there's still the issue a very little cool running water

0:40:38.360 --> 0:40:40.719
<v Speaker 1>in most of these communities. So if you manage to

0:40:40.719 --> 0:40:43.120
<v Speaker 1>boil the water to clean the water and you use

0:40:43.280 --> 0:40:45.759
<v Speaker 1>hot boiling water to sterilize the bottle, both of those

0:40:45.760 --> 0:40:47.640
<v Speaker 1>things are hot as hell, so you then I either

0:40:47.719 --> 0:40:49.759
<v Speaker 1>have to wait for it to cool down, you have

0:40:49.800 --> 0:40:52.160
<v Speaker 1>to be very careful to make sure that nothing gets

0:40:52.200 --> 0:40:54.560
<v Speaker 1>on it during the time while it's cooling down, or

0:40:54.719 --> 0:40:56.480
<v Speaker 1>once you fill the bottle, you have to dunk it

0:40:56.560 --> 0:40:59.239
<v Speaker 1>an unclean cold water to cool it down, which can

0:40:59.280 --> 0:41:03.400
<v Speaker 1>still transfer infections. One researcher who studied how Nestle's products

0:41:03.400 --> 0:41:05.760
<v Speaker 1>were used in these places also noted that most women

0:41:05.760 --> 0:41:09.000
<v Speaker 1>in these situations would not have necessarily known they were

0:41:09.000 --> 0:41:12.440
<v Speaker 1>supposed to sterilize the bottle or boil the water. This

0:41:12.520 --> 0:41:15.440
<v Speaker 1>is because even though Nestle provided instructions in the native

0:41:15.480 --> 0:41:18.280
<v Speaker 1>languages of the places where they sold their formula quote,

0:41:18.680 --> 0:41:21.440
<v Speaker 1>most Third world mothers, however, are illiterate even in their

0:41:21.520 --> 0:41:23.799
<v Speaker 1>native languages. And again this is the writing at the time,

0:41:23.840 --> 0:41:26.239
<v Speaker 1>but it's based on analysis of a lot of these communities.

0:41:26.719 --> 0:41:29.520
<v Speaker 1>Now again in the terminology is outdated here, but this

0:41:29.560 --> 0:41:33.040
<v Speaker 1>is a guy studying these places during that time. Another

0:41:33.040 --> 0:41:34.960
<v Speaker 1>person who studied this ship was a dude named Dr

0:41:35.040 --> 0:41:37.200
<v Speaker 1>David Morley. He spent a lot of time in rural

0:41:37.239 --> 0:41:41.600
<v Speaker 1>Nigerian villages trying to answer one important question. Um, all

0:41:41.640 --> 0:41:43.920
<v Speaker 1>of the formula ads in these places were focused on

0:41:43.960 --> 0:41:46.440
<v Speaker 1>women who have difficulty breastfeeding. Right. That's how the formula

0:41:46.440 --> 0:41:49.400
<v Speaker 1>companies justified this, The idea that poor mothers must have

0:41:49.480 --> 0:41:52.640
<v Speaker 1>issues with nutrition or other issues feeding their babies via

0:41:52.680 --> 0:41:56.320
<v Speaker 1>breast milk, and so they need formula. Right. Dr Morley

0:41:56.400 --> 0:41:58.520
<v Speaker 1>study found that less than one percent of mothers in

0:41:58.600 --> 0:42:02.200
<v Speaker 1>rural Nigeria had serious breastfeeding problems. It was just not

0:42:02.400 --> 0:42:04.960
<v Speaker 1>an issue the same way that these companies treated it

0:42:05.040 --> 0:42:08.360
<v Speaker 1>as Again, not to say that some people didn't have

0:42:08.520 --> 0:42:11.160
<v Speaker 1>need this, but not nearly all. And in for most

0:42:11.160 --> 0:42:13.200
<v Speaker 1>of these cases where you're living in a community where

0:42:13.239 --> 0:42:15.560
<v Speaker 1>you all share one big kitchen, it's much safer if

0:42:15.600 --> 0:42:17.880
<v Speaker 1>it's at all possible for your baby to breastfeed for

0:42:17.880 --> 0:42:21.280
<v Speaker 1>all the reasons we've talked about. And meanwhile, like Nesley

0:42:21.440 --> 0:42:24.719
<v Speaker 1>is still penetrating right, Oh yeah, going as hard as

0:42:24.719 --> 0:42:27.800
<v Speaker 1>they can on this. You're endangering your baby by feeding

0:42:27.840 --> 0:42:30.760
<v Speaker 1>it your breast milk. Give it our safe, natural, modern

0:42:30.880 --> 0:42:33.480
<v Speaker 1>formula that you can't sterilize properly because you lack the

0:42:33.520 --> 0:42:37.319
<v Speaker 1>infrastructure to do that. And that we're handing out instructions

0:42:37.320 --> 0:42:39.680
<v Speaker 1>that you probably can't read because we're just shotgunning this

0:42:39.719 --> 0:42:42.440
<v Speaker 1>stuff out to villages that were completely isolated from the

0:42:42.440 --> 0:42:47.240
<v Speaker 1>Western world fifteen years ago. You know. Um Fatima Patel

0:42:47.400 --> 0:42:49.799
<v Speaker 1>was a nurse who worked with Peruvian indigenous people in

0:42:49.840 --> 0:42:53.719
<v Speaker 1>the Amazon in n She told a Senate committee how

0:42:53.760 --> 0:42:56.640
<v Speaker 1>she watched villagers prepare prepare formula and that part of

0:42:56.680 --> 0:42:59.440
<v Speaker 1>the world. Quote, the river is used as a laundry,

0:42:59.520 --> 0:43:01.640
<v Speaker 1>as a bath room, as a toilet, and for drinking water.

0:43:02.040 --> 0:43:03.759
<v Speaker 1>But to get the fuel to boil the water, she

0:43:03.800 --> 0:43:06.080
<v Speaker 1>has to go into the jungle, chop a tree trunk

0:43:06.080 --> 0:43:08.600
<v Speaker 1>with a machete and carry it on her back. No

0:43:08.800 --> 0:43:10.560
<v Speaker 1>mother is going to use that hard earned piece of

0:43:10.600 --> 0:43:13.160
<v Speaker 1>wood to boil that water. So the babies are drinking

0:43:13.160 --> 0:43:16.880
<v Speaker 1>the contaminated water. There's just too much going on, right, Like,

0:43:16.920 --> 0:43:19.919
<v Speaker 1>they don't have the time or the and and they're

0:43:19.960 --> 0:43:21.960
<v Speaker 1>not in a lot for something that's supposed to be

0:43:22.000 --> 0:43:24.000
<v Speaker 1>a heck of a lot easier. Turns out it's way

0:43:24.000 --> 0:43:27.560
<v Speaker 1>more complicated, it's way more dangerous, much bigger problem. And again,

0:43:27.600 --> 0:43:30.800
<v Speaker 1>the vast majority of these women could breastfeed perfectly, safety safely.

0:43:30.840 --> 0:43:33.120
<v Speaker 1>The vast majority these women cannot provide their babies with

0:43:33.160 --> 0:43:36.839
<v Speaker 1>formulas safely to the same extent. Even in cases where

0:43:36.840 --> 0:43:39.800
<v Speaker 1>mothers were extremely perfectly careful about all these other steps,

0:43:39.840 --> 0:43:41.640
<v Speaker 1>which is a very high standard in a lot of

0:43:41.680 --> 0:43:43.680
<v Speaker 1>these places, you still would have to deal with the

0:43:43.719 --> 0:43:47.319
<v Speaker 1>problem that babies often don't finish their bottle of formula right, Like,

0:43:47.680 --> 0:43:50.680
<v Speaker 1>usually it's a couple of meals, right, and every hit,

0:43:50.800 --> 0:43:53.799
<v Speaker 1>every bottle isn't free. Moms have to pay for that.

0:43:53.920 --> 0:43:57.520
<v Speaker 1>And these people are very poor, so they wouldn't throw

0:43:57.560 --> 0:43:59.960
<v Speaker 1>out a half or a two thirds filled bottle of formula.

0:44:00.160 --> 0:44:02.360
<v Speaker 1>They would store it, and because they don't have power,

0:44:02.600 --> 0:44:04.560
<v Speaker 1>they have to store it at room temperature and a

0:44:04.600 --> 0:44:07.799
<v Speaker 1>tropical country where it will suffer explosive bacterial growth during

0:44:07.800 --> 0:44:13.239
<v Speaker 1>that period. Another problem was over delusion, because again the

0:44:13.280 --> 0:44:15.799
<v Speaker 1>women that Nestlie and the company are marketing towards are

0:44:15.840 --> 0:44:19.400
<v Speaker 1>extremely poor, so they can't afford all of the formula

0:44:19.440 --> 0:44:22.840
<v Speaker 1>they need to buy in order to use it properly,

0:44:23.200 --> 0:44:26.479
<v Speaker 1>so they water it down because once they've gotten hooked

0:44:26.520 --> 0:44:28.600
<v Speaker 1>on the stuff, they're not producing enough breastmoke they can

0:44:28.719 --> 0:44:30.960
<v Speaker 1>You can't go back past a certain point, right. That's

0:44:30.960 --> 0:44:34.360
<v Speaker 1>the way this ship is stuck. One study in the

0:44:34.440 --> 0:44:38.120
<v Speaker 1>Journal of Tropical Pediatrics found that in Indonesia, only one

0:44:38.200 --> 0:44:41.799
<v Speaker 1>quarter of women surveyed mixed their formula reasonably close to

0:44:41.880 --> 0:44:45.560
<v Speaker 1>its recommended strength. That study noted that the women they

0:44:45.600 --> 0:44:48.320
<v Speaker 1>surveyed were actually better off financially than most women in

0:44:48.360 --> 0:44:50.680
<v Speaker 1>the country with higher levels of education, they just didn't

0:44:50.719 --> 0:44:52.920
<v Speaker 1>have access to enough funds in order to make that

0:44:53.040 --> 0:44:56.640
<v Speaker 1>work Among poorer groups of mothers, the researchers concluded that

0:44:56.680 --> 0:44:59.640
<v Speaker 1>at many after getting hooked on formula, had to stop

0:44:59.719 --> 0:45:02.200
<v Speaker 1>using formula because they couldn't afford it at all, and

0:45:02.239 --> 0:45:04.160
<v Speaker 1>since their milk had dried up, they would wind up

0:45:04.200 --> 0:45:07.880
<v Speaker 1>replacing formula with cheaper and much less nutritious substitutes like

0:45:08.000 --> 0:45:10.680
<v Speaker 1>rice milk and sugar tea, because what else you getta

0:45:10.880 --> 0:45:13.759
<v Speaker 1>gotta give the baby something. So basically you end up

0:45:13.800 --> 0:45:16.360
<v Speaker 1>with a bunch of kids that are suffering from malnutrition

0:45:16.400 --> 0:45:20.560
<v Speaker 1>and maybe dying. Right conclusion, you sure do huge numbers

0:45:20.600 --> 0:45:23.279
<v Speaker 1>of them in the millions. We'll talk about that in

0:45:23.280 --> 0:45:25.120
<v Speaker 1>a bit. So while all this is ramping up right

0:45:25.160 --> 0:45:28.359
<v Speaker 1>the fifties through the seventies, there's ample documentation from an

0:45:28.360 --> 0:45:31.799
<v Speaker 1>early period that formula, even in best conditions, is not

0:45:31.960 --> 0:45:34.680
<v Speaker 1>as nutritious as breastfeeding. You have to take extra precautions

0:45:34.719 --> 0:45:37.839
<v Speaker 1>if you're formula feeding in order to make sure that

0:45:37.840 --> 0:45:41.640
<v Speaker 1>that the baby is properly gets proper nutrition. The consequences

0:45:41.640 --> 0:45:43.440
<v Speaker 1>of this are first noticed in the United States and

0:45:43.480 --> 0:45:46.600
<v Speaker 1>a Cooperstown, New York, during the nineteen fifties by a

0:45:46.640 --> 0:45:49.960
<v Speaker 1>doctor named Alan Cunningham, a pediatrician who started his career

0:45:49.960 --> 0:45:52.759
<v Speaker 1>working on a Sioux reservation. So he starts working at

0:45:52.760 --> 0:45:55.560
<v Speaker 1>the Merry Image and Bassett Hospital, and he notices that

0:45:55.640 --> 0:45:57.879
<v Speaker 1>almost all of the sick infants that he treats our

0:45:57.960 --> 0:46:00.399
<v Speaker 1>formula fed. I'm gonna quote from the New York Times here.

0:46:01.120 --> 0:46:04.320
<v Speaker 1>Dr Cunningham's subsequent investigation, published as two studies in the

0:46:04.400 --> 0:46:07.319
<v Speaker 1>Journal of Pediatric showed that illness occurred twice as often

0:46:07.320 --> 0:46:09.640
<v Speaker 1>among babies who are not breastfed in the first two

0:46:09.640 --> 0:46:13.279
<v Speaker 1>months of life. The difference was sixteenfold. And again, this

0:46:13.360 --> 0:46:15.239
<v Speaker 1>is the fifties. Formula is not as good. They don't

0:46:15.239 --> 0:46:16.640
<v Speaker 1>know as much about how to This is part of

0:46:16.640 --> 0:46:18.120
<v Speaker 1>how they learned the things you have to do in

0:46:18.200 --> 0:46:20.719
<v Speaker 1>order to make this. You know, we're not saying it's

0:46:20.760 --> 0:46:22.480
<v Speaker 1>bad if you have to, like you can keep take

0:46:22.480 --> 0:46:25.399
<v Speaker 1>care of your baby perfectly well on formula, but it's not.

0:46:25.680 --> 0:46:27.400
<v Speaker 1>You can't just like hand them the formula and kind

0:46:27.400 --> 0:46:29.000
<v Speaker 1>of forget about it. There's things that they had to

0:46:29.040 --> 0:46:32.520
<v Speaker 1>be learned once they started doing this. Another Tristian science.

0:46:32.560 --> 0:46:35.360
<v Speaker 1>At this point is not is not super developed. It

0:46:35.440 --> 0:46:37.640
<v Speaker 1>still has some problems, but at that point it's like

0:46:37.719 --> 0:46:41.520
<v Speaker 1>not pretty yeah now. Another study published in nineteen eighty

0:46:41.560 --> 0:46:43.760
<v Speaker 1>found that only nine percent of infants who were breastfed

0:46:43.840 --> 0:46:46.120
<v Speaker 1>up to the age of six months suffered from malnutrition,

0:46:46.280 --> 0:46:49.040
<v Speaker 1>compared to thirty two percent of babies who were formula fed.

0:46:49.440 --> 0:46:51.840
<v Speaker 1>By the early seventies and eighties, the consequences of this

0:46:51.960 --> 0:46:54.960
<v Speaker 1>rush into formula feeding were obvious enough that watchdog groups

0:46:54.960 --> 0:46:57.960
<v Speaker 1>had started crying foul. In nineteen seventy three, The New

0:46:57.960 --> 0:47:01.879
<v Speaker 1>Internationalist published an article titled baby Food Tragedy, which we've

0:47:01.920 --> 0:47:05.160
<v Speaker 1>cited once. Published an article with the blunter title baby

0:47:05.239 --> 0:47:08.640
<v Speaker 1>Killer by Mike Muehler in nineteen seventy four. In nineteen

0:47:08.680 --> 0:47:12.280
<v Speaker 1>seventy five, a documentary called Bottle Babies exposed Neslie's marketing

0:47:12.320 --> 0:47:15.400
<v Speaker 1>strategy and their tactics of subtly convincing women that formula

0:47:15.440 --> 0:47:18.960
<v Speaker 1>was safer and more modern. Spurred on by this global press,

0:47:19.040 --> 0:47:21.440
<v Speaker 1>governments and some of the countries being preyed upon by

0:47:21.480 --> 0:47:25.360
<v Speaker 1>Neslie started to take action. In nineteen seventy five, doctors

0:47:25.360 --> 0:47:28.840
<v Speaker 1>in Biguio City in the Philippines stopped their routine practice

0:47:28.840 --> 0:47:31.160
<v Speaker 1>of separating mothers and babies at birth and feeding the

0:47:31.160 --> 0:47:34.359
<v Speaker 1>babies with formula, they started returning the infants to their

0:47:34.360 --> 0:47:36.800
<v Speaker 1>mothers within an hour of birth and advising the mothers

0:47:36.800 --> 0:47:39.680
<v Speaker 1>to breastfeed on demand. From the New York Times quote,

0:47:40.160 --> 0:47:42.920
<v Speaker 1>the results were dramatic, as the incidents of breastfeeding sword,

0:47:43.000 --> 0:47:46.680
<v Speaker 1>the rate of morbidity, illness, and mortality dropped dramatically. A

0:47:46.719 --> 0:47:50.960
<v Speaker 1>similar program worked justice successfully at a hospital in puriscal, A,

0:47:50.960 --> 0:47:54.040
<v Speaker 1>a rural region of Costa Rica. Four years after babies

0:47:54.080 --> 0:47:56.400
<v Speaker 1>began suckling at their mother's side, the rate of diarrheal

0:47:56.480 --> 0:48:01.760
<v Speaker 1>disease had dropped by nine percent, meningitis by and lower

0:48:01.800 --> 0:48:06.720
<v Speaker 1>respiratory infection by the mortality rate for acute infection declined

0:48:06.719 --> 0:48:09.760
<v Speaker 1>by And you reverse those numbers to get an idea

0:48:09.800 --> 0:48:14.080
<v Speaker 1>of how deadly this has been for the countries where

0:48:14.080 --> 0:48:16.799
<v Speaker 1>this right. So this is people are getting wise to this,

0:48:16.880 --> 0:48:19.759
<v Speaker 1>and this is a huge, huge change for them. Yep.

0:48:20.600 --> 0:48:25.719
<v Speaker 1>You know what else, People are getting wise too. Quality

0:48:26.000 --> 0:48:28.760
<v Speaker 1>of the products and services that support this podcast. People

0:48:28.760 --> 0:48:35.879
<v Speaker 1>who have gotten real wise to that. Um here they are.

0:48:39.800 --> 0:48:42.279
<v Speaker 1>That's a heck of an ad intro. That's how we

0:48:42.360 --> 0:48:53.160
<v Speaker 1>do it. We're back, so again awareness starts to build

0:48:53.239 --> 0:48:56.200
<v Speaker 1>and like protest movements start to build against this horrible

0:48:56.239 --> 0:49:00.680
<v Speaker 1>industry in the like early to mid seventies. UM. Now,

0:49:01.120 --> 0:49:03.840
<v Speaker 1>despite this, by nineteen eighty one, formula sales in the

0:49:03.920 --> 0:49:06.280
<v Speaker 1>U s alone had reached five hundred and fifty million

0:49:06.320 --> 0:49:09.120
<v Speaker 1>dollars a year. The world market was estimated to be

0:49:09.160 --> 0:49:11.560
<v Speaker 1>more than two billion dollars a year, and that's nineteen

0:49:11.600 --> 0:49:14.080
<v Speaker 1>eighties dollars, so you're talking a good amount of money.

0:49:14.600 --> 0:49:18.080
<v Speaker 1>Nestley accounted for fully half of that share, with US

0:49:18.120 --> 0:49:21.440
<v Speaker 1>companies like the American Home Products Corporation Abbott Laboratories in

0:49:21.480 --> 0:49:25.000
<v Speaker 1>Bristol Myers making up the rest. Horrific stories like this

0:49:25.120 --> 0:49:27.799
<v Speaker 1>increasingly reached the front page of newspapers like the New

0:49:27.880 --> 0:49:31.040
<v Speaker 1>York Times quote when the Jamaican woman brought her two

0:49:31.080 --> 0:49:33.560
<v Speaker 1>babies to Allan Jackson's clinic at the University of the

0:49:33.560 --> 0:49:36.840
<v Speaker 1>West Indies in Kingston, the pediatrician was shocked by their condition.

0:49:37.120 --> 0:49:40.000
<v Speaker 1>Her four month old son weighed only five pounds to

0:49:40.239 --> 0:49:42.960
<v Speaker 1>less than at birth, and her daughter wasn't even worse shape.

0:49:43.080 --> 0:49:45.680
<v Speaker 1>At eighteen months, she weighed only twelve pounds and soon

0:49:45.760 --> 0:49:49.040
<v Speaker 1>lost four more. With Dr Jackson questioned the woman, who

0:49:49.080 --> 0:49:51.560
<v Speaker 1>had ten other children, He discovered that she had never

0:49:51.600 --> 0:49:54.319
<v Speaker 1>breast fed her two youngest. Their diet since birth had

0:49:54.320 --> 0:49:57.640
<v Speaker 1>been infant formula. Because the family income averaged only seven

0:49:57.640 --> 0:49:59.960
<v Speaker 1>dollars a week, the mother had to heavily dilute the

0:50:00.040 --> 0:50:02.680
<v Speaker 1>expensive formula to make it last longer for the four

0:50:02.719 --> 0:50:05.520
<v Speaker 1>month old baby. Dr Jackson later told Senator Edward I. M.

0:50:05.600 --> 0:50:08.759
<v Speaker 1>Kennedy's Subcommittee on Health and Scientific Research one ten of

0:50:08.800 --> 0:50:11.560
<v Speaker 1>feed should have lasted for something like just under three days.

0:50:11.840 --> 0:50:14.000
<v Speaker 1>She said that one tin of feed lasted two weeks

0:50:14.040 --> 0:50:20.040
<v Speaker 1>to feed both of the children. Oh god, that's so brutal. Yeah,

0:50:20.120 --> 0:50:24.400
<v Speaker 1>it's pretty bad. Obviously, no blame on like this woman,

0:50:24.480 --> 0:50:27.000
<v Speaker 1>this family is doing the best they can in a

0:50:27.040 --> 0:50:31.239
<v Speaker 1>desperate situation. Um. And also, how many kids did you say?

0:50:31.400 --> 0:50:34.600
<v Speaker 1>Did you say she had twelve? Yeah? I could see

0:50:34.600 --> 0:50:37.640
<v Speaker 1>how like after ten you might want to like not rescue.

0:50:38.520 --> 0:50:42.600
<v Speaker 1>Get that. Um wow, yeah, that's that's really tough. And

0:50:42.600 --> 0:50:45.360
<v Speaker 1>that also has do we know of the kids survived?

0:50:45.920 --> 0:50:49.239
<v Speaker 1>I don't believe those two did, but you often don't

0:50:49.280 --> 0:50:52.560
<v Speaker 1>get Yeah. So, Nesley and their fellows first responded to

0:50:52.600 --> 0:50:56.160
<v Speaker 1>the backlash by ending the most egregious of their marketing practices.

0:50:56.560 --> 0:50:58.960
<v Speaker 1>First they took away the semi official uniforms of their

0:50:58.960 --> 0:51:01.680
<v Speaker 1>mother craft nurses, and then they ended the program entirely.

0:51:02.080 --> 0:51:04.680
<v Speaker 1>This was not enough to stop an international boycott against

0:51:04.680 --> 0:51:08.759
<v Speaker 1>Nestlie products organized by the Infant Formula Action Coalition, nor

0:51:08.880 --> 0:51:10.640
<v Speaker 1>was it enough to stop a river of lawsuits and

0:51:10.719 --> 0:51:13.399
<v Speaker 1>eventually congressional inquiries. We talked about that just a second ago.

0:51:13.719 --> 0:51:17.560
<v Speaker 1>Protesters convened on the Interfaith Center on Corporate Responsibility, which

0:51:17.560 --> 0:51:20.799
<v Speaker 1>prompted this response from a Nestlie spokesman. Bestle of course,

0:51:20.800 --> 0:51:23.239
<v Speaker 1>as a Swiss company and does not manufacture, distribute, or

0:51:23.239 --> 0:51:25.560
<v Speaker 1>sell infant formula in the United States and thus there

0:51:25.560 --> 0:51:27.719
<v Speaker 1>has never been any direct impact on the company through

0:51:27.760 --> 0:51:30.640
<v Speaker 1>that product. So Nestlee's like, this protest move it starts

0:51:30.640 --> 0:51:32.480
<v Speaker 1>in the US against this industry and this is like,

0:51:32.520 --> 0:51:34.960
<v Speaker 1>we don't even sell our formula here. And I was like, well, yeah,

0:51:34.960 --> 0:51:37.319
<v Speaker 1>that's people aren't angry about what you're doing here so

0:51:37.440 --> 0:51:41.960
<v Speaker 1>much like which they're angry about, um, the fact that

0:51:42.000 --> 0:51:43.840
<v Speaker 1>you know, and again Nestlee is half of the global

0:51:43.880 --> 0:51:49.000
<v Speaker 1>market for formula, so they are overwhelmingly responsible for this shock,

0:51:49.120 --> 0:51:54.080
<v Speaker 1>super duper ring the problem. Yeah, and the protests continued.

0:51:54.440 --> 0:51:57.279
<v Speaker 1>Dr Stephen Joseph, a u s AID official, went to

0:51:57.320 --> 0:51:59.520
<v Speaker 1>The New York Times and claimed that reliance on baby

0:51:59.520 --> 0:52:02.959
<v Speaker 1>formula by us AIDS research caused as many as one

0:52:03.040 --> 0:52:06.480
<v Speaker 1>million infant deaths a year through malnutrition and diarrheal diseases.

0:52:07.000 --> 0:52:09.759
<v Speaker 1>The War on Want continued to publish expose s until

0:52:09.760 --> 0:52:13.840
<v Speaker 1>in nineteen seventy six, uh Nestle sued the German translator

0:52:13.880 --> 0:52:17.160
<v Speaker 1>of one of their pamphlets titled Nestle Killed Babies, Kills babies,

0:52:17.360 --> 0:52:20.840
<v Speaker 1>which seems like an accurate statement to me based on

0:52:20.920 --> 0:52:24.040
<v Speaker 1>what USAID has said. But Nestle wins their lawsuit because

0:52:24.040 --> 0:52:27.840
<v Speaker 1>there Nestlee and they have all of the money. UM.

0:52:27.880 --> 0:52:30.400
<v Speaker 1>I would suggest that's probably why. And the judge still,

0:52:30.440 --> 0:52:33.200
<v Speaker 1>the judge rules in their favor, but he also tells

0:52:33.200 --> 0:52:37.040
<v Speaker 1>them they have to modify their publicity methods fundamentally. Um,

0:52:37.080 --> 0:52:40.080
<v Speaker 1>which time declared a moral victory for consumers. I don't

0:52:40.080 --> 0:52:42.240
<v Speaker 1>know if I would call it a moral victory for anybody.

0:52:42.239 --> 0:52:45.799
<v Speaker 1>But so did they actually end up changing the way

0:52:45.840 --> 0:52:51.160
<v Speaker 1>they were marketing things? Great question? Absolutely not. I mean legally, yes,

0:52:51.239 --> 0:52:54.960
<v Speaker 1>they do change it. The question is does that change

0:52:55.160 --> 0:52:59.120
<v Speaker 1>what their marketing does, which isn't a point that we

0:52:59.200 --> 0:53:01.879
<v Speaker 1>we're gonna talk about at now. So in nine one,

0:53:02.960 --> 0:53:06.040
<v Speaker 1>the World Health Assembly adopts a resolution that establishes an

0:53:06.040 --> 0:53:09.720
<v Speaker 1>international code of marketing. Breast milk substitutes right, So we decide,

0:53:09.800 --> 0:53:11.719
<v Speaker 1>we've gotta have an international law about how you can

0:53:11.719 --> 0:53:16.879
<v Speaker 1>market this ship. And they put that resolution through and um, well,

0:53:16.920 --> 0:53:18.759
<v Speaker 1>here's the start of an article written by the l. A.

0:53:18.840 --> 0:53:22.520
<v Speaker 1>Times in nineteen ten years after that resolution and thirteen

0:53:22.600 --> 0:53:26.319
<v Speaker 1>years after the lawsuit against Nestlie or bian Nestle. Six

0:53:26.360 --> 0:53:28.759
<v Speaker 1>months old, Jim j H y M had withered away

0:53:28.800 --> 0:53:30.759
<v Speaker 1>to skin and bone by the time the doctors first

0:53:30.800 --> 0:53:34.720
<v Speaker 1>saw him. The diagnosis malnutrition caused by improper formula feeding.

0:53:34.960 --> 0:53:38.160
<v Speaker 1>The doctor said Jim would survive, but UNICEF estimates that

0:53:38.239 --> 0:53:41.360
<v Speaker 1>more than one point five million other Third World babies

0:53:41.440 --> 0:53:44.640
<v Speaker 1>die each year because aggressive promotion of infant formula persuades

0:53:44.640 --> 0:53:47.839
<v Speaker 1>their mothers to bottle feed rather than breastfeed. And again

0:53:47.880 --> 0:53:49.759
<v Speaker 1>I'm quoting here when I say third World. That's how

0:53:49.760 --> 0:53:54.160
<v Speaker 1>it's written at the time. So that article that that

0:53:55.200 --> 0:53:57.520
<v Speaker 1>l A Times article is interesting in part because Jim's

0:53:57.880 --> 0:53:59.320
<v Speaker 1>and I think it's Jim. It's j H y M.

0:53:59.360 --> 0:54:02.319
<v Speaker 1>Jim's parents were middle class in the Ivory Coast, which

0:54:02.360 --> 0:54:05.080
<v Speaker 1>means they had the resources and the nutrition for his

0:54:05.120 --> 0:54:09.120
<v Speaker 1>mother to have breast fed him um. But his mom's working,

0:54:09.280 --> 0:54:12.600
<v Speaker 1>his dad's working. They decide formulas going to be great

0:54:12.640 --> 0:54:15.160
<v Speaker 1>and they give they have like their Her mom is

0:54:15.200 --> 0:54:17.160
<v Speaker 1>taking care of the baby because they're both out of

0:54:17.160 --> 0:54:20.600
<v Speaker 1>the house a lot um and when interviewed, his parents

0:54:20.600 --> 0:54:23.520
<v Speaker 1>claim that Neslee's ad campaign and the free formula Neslie

0:54:23.560 --> 0:54:25.759
<v Speaker 1>gave out in the Avorean hospital where they had their

0:54:25.800 --> 0:54:28.440
<v Speaker 1>baby convinced them that formula would be the easiest and

0:54:28.480 --> 0:54:31.320
<v Speaker 1>healthiest way to feed their baby. It was also fashionable

0:54:31.360 --> 0:54:33.480
<v Speaker 1>and this is an up and coming, upwardly mobile middle

0:54:33.520 --> 0:54:36.680
<v Speaker 1>class family. Right. Um Jim loses more than half of

0:54:36.719 --> 0:54:38.560
<v Speaker 1>his body weight before his parents take him to a

0:54:38.640 --> 0:54:43.160
<v Speaker 1>US financed oral rehydration center. Quote. The baby looked like

0:54:43.200 --> 0:54:46.240
<v Speaker 1>a famine victim, belly bloated, stick like limbs, a tiny

0:54:46.280 --> 0:54:49.200
<v Speaker 1>skeleton clearly visible through a stretch of skin. Most of

0:54:49.239 --> 0:54:50.960
<v Speaker 1>his hair had fallen out and what was left had

0:54:50.960 --> 0:54:54.240
<v Speaker 1>turned orange, a sign of severe malnutrition. While other children

0:54:54.239 --> 0:54:56.080
<v Speaker 1>at the clinic were being fed with spoons of oral

0:54:56.120 --> 0:54:58.759
<v Speaker 1>rehydration fluid. Jim was so weak a drip had to

0:54:58.800 --> 0:55:00.680
<v Speaker 1>be attached to his nose for the fluid to be

0:55:00.719 --> 0:55:06.759
<v Speaker 1>pumped in with a syringe. Yeah. I don't even know

0:55:06.760 --> 0:55:08.360
<v Speaker 1>what to say at this point, because like this is

0:55:08.400 --> 0:55:11.840
<v Speaker 1>just like like actually super depressing. It's it's real bleak,

0:55:12.960 --> 0:55:16.800
<v Speaker 1>it's a real bad time. UM. Probably shouldn't be legal

0:55:16.840 --> 0:55:22.520
<v Speaker 1>to do any of this. UM, certainly to advertise for

0:55:22.680 --> 0:55:26.840
<v Speaker 1>stuff in general. Now, one study showed that babies on

0:55:26.840 --> 0:55:29.279
<v Speaker 1>the Ivory Coast, like Jim, fed on formula rather than

0:55:29.280 --> 0:55:31.960
<v Speaker 1>breast milk are four times as likely to die. And

0:55:32.000 --> 0:55:35.080
<v Speaker 1>again that's not in general, that's in these these locations,

0:55:35.120 --> 0:55:37.680
<v Speaker 1>but these locations are a huge chunk of the market. Right.

0:55:38.000 --> 0:55:41.920
<v Speaker 1>Outrage over cases like Jim's convinced the Ivorian health authorities

0:55:41.960 --> 0:55:44.839
<v Speaker 1>to regulate and restrict the distribution of Nestlei formula at

0:55:44.880 --> 0:55:47.120
<v Speaker 1>hospitals to new mothers. Right, so this becomes a problem

0:55:47.239 --> 0:55:51.440
<v Speaker 1>the health authorities, they're like, well, let's stop giving this

0:55:51.560 --> 0:55:56.040
<v Speaker 1>out to everybody. Nestley retaliates against them and says, okay,

0:55:56.160 --> 0:55:58.080
<v Speaker 1>we're not going to give you any free formula then,

0:55:58.360 --> 0:56:00.840
<v Speaker 1>And of course they needed a lot of free formula

0:56:00.840 --> 0:56:03.920
<v Speaker 1>because there are there are horrible viral epidemics and bacterial

0:56:03.960 --> 0:56:07.799
<v Speaker 1>epidemics throughout the Ivory Coast, and a lot of moms die,

0:56:08.040 --> 0:56:10.239
<v Speaker 1>and you have to have baby formula for those moms.

0:56:10.239 --> 0:56:13.120
<v Speaker 1>And the hospitals rely on the free formula from Nestlie

0:56:13.160 --> 0:56:15.839
<v Speaker 1>in order to feed these babies. And Nestleie says, if

0:56:15.840 --> 0:56:18.799
<v Speaker 1>you're not giving free formula to everybody, even the people

0:56:18.800 --> 0:56:21.360
<v Speaker 1>who don't need it, we're not giving you any fuck you.

0:56:21.880 --> 0:56:26.880
<v Speaker 1>So they're holding like motherless children hostage. They're putting a

0:56:26.960 --> 0:56:34.480
<v Speaker 1>gun to orphaned babies and saying it's good ship Nestlee. Um.

0:56:34.520 --> 0:56:37.120
<v Speaker 1>So yeah. In short order, the medical system had a

0:56:37.120 --> 0:56:39.720
<v Speaker 1>shortage of formula and was unable to feed abandoned babies

0:56:39.800 --> 0:56:43.120
<v Speaker 1>or orphaned babies. Quote. The situation poses a moral dilemma

0:56:43.200 --> 0:56:46.400
<v Speaker 1>for Africa's cash strapped hospitals, said Andoah Joseph, head of

0:56:46.400 --> 0:56:50.480
<v Speaker 1>pediatric service at Abba John's state run University Hospital Center. No,

0:56:50.640 --> 0:56:52.560
<v Speaker 1>we don't want them handing out their products to mothers

0:56:52.560 --> 0:56:55.040
<v Speaker 1>and persuading them against breastfeeding, but we need their products

0:56:55.080 --> 0:56:57.279
<v Speaker 1>for mothers who have no choice, he said, Does this

0:56:57.320 --> 0:57:00.480
<v Speaker 1>mean hospital should start paying? It's a difficult question. And

0:57:00.520 --> 0:57:02.880
<v Speaker 1>of course these are not hospitals with money. This is

0:57:02.920 --> 0:57:05.279
<v Speaker 1>the Ivory Coast. They have to make some tough ass

0:57:05.360 --> 0:57:09.080
<v Speaker 1>choices with where their money goes. You know, now, we

0:57:09.160 --> 0:57:11.600
<v Speaker 1>will never have an accurate account of how many babies

0:57:11.640 --> 0:57:13.600
<v Speaker 1>died as a direct result of the ad campaigns and

0:57:13.640 --> 0:57:16.440
<v Speaker 1>formula peddaling that Nestlie and other companies engaged in. I

0:57:16.440 --> 0:57:19.520
<v Speaker 1>found a single two thousand eighteen study that just looked

0:57:19.520 --> 0:57:22.160
<v Speaker 1>at the impact of Neslee's marketing on infant death rates

0:57:22.160 --> 0:57:25.080
<v Speaker 1>in low and middle income countries in nineteen eighty one,

0:57:25.200 --> 0:57:28.280
<v Speaker 1>So this is one year, one subset of countries, and

0:57:28.320 --> 0:57:31.360
<v Speaker 1>they estimated sixty six thousand additional infant deaths in that

0:57:31.440 --> 0:57:36.040
<v Speaker 1>year alone. UM to hear a lot of different estimates

0:57:36.040 --> 0:57:37.520
<v Speaker 1>as to have, including some that are like in the

0:57:37.560 --> 0:57:39.560
<v Speaker 1>millions a year. It's hard to tell because other stuff

0:57:39.640 --> 0:57:42.240
<v Speaker 1>going on obviously, right, not every diarrhel Like a lot

0:57:42.280 --> 0:57:44.760
<v Speaker 1>of stuff is happening in the Yeah, I mean, I

0:57:44.760 --> 0:57:47.240
<v Speaker 1>think that's that's also the main issue. Right. You cannot

0:57:47.280 --> 0:57:50.320
<v Speaker 1>say that a baby who is sick was necessarily sick

0:57:50.440 --> 0:57:53.480
<v Speaker 1>because of this formula. They might have gotten some other thing,

0:57:53.640 --> 0:57:56.000
<v Speaker 1>but maybe their immune system was weak. Because they weren't

0:57:56.400 --> 0:58:00.360
<v Speaker 1>being fed properly. Like it is actually so complicated believed

0:58:00.360 --> 0:58:04.280
<v Speaker 1>to go after a company like Nestley at this point. Yeah, yeah, yeah,

0:58:04.280 --> 0:58:06.680
<v Speaker 1>I mean that's why this study that that estimated sixty

0:58:06.720 --> 0:58:09.080
<v Speaker 1>six additional list was very narrow when its scope, because

0:58:09.080 --> 0:58:11.000
<v Speaker 1>they were trying to specifically look at when the ad

0:58:11.000 --> 0:58:13.680
<v Speaker 1>campaigns were launched in which countries, how death rates changed,

0:58:13.720 --> 0:58:17.240
<v Speaker 1>all that stuff. And these are all correlation studies, not

0:58:17.320 --> 0:58:21.480
<v Speaker 1>like it's because of this, yes, now that study. Two

0:58:21.480 --> 0:58:24.400
<v Speaker 1>thousand eighteen, the World Health Assembly voted on a breastfeeding

0:58:24.440 --> 0:58:27.800
<v Speaker 1>resolution that was widely considered non controversial. It suggested that

0:58:27.800 --> 0:58:31.320
<v Speaker 1>the international community should take a mild stand and state

0:58:31.360 --> 0:58:34.600
<v Speaker 1>that formula producing companies should not be able to advertise

0:58:34.600 --> 0:58:39.520
<v Speaker 1>that formula is better than breastfeeding. Very simple statement, right.

0:58:39.560 --> 0:58:42.480
<v Speaker 1>The Trump administration refused to back the resolution from the

0:58:42.480 --> 0:58:46.560
<v Speaker 1>Philadelphia Inquirer quote. In addition, the US delegation threatened poor

0:58:46.560 --> 0:58:48.840
<v Speaker 1>countries such as Ecuador that had introduced the measure to

0:58:48.840 --> 0:58:51.120
<v Speaker 1>withdraw support of the resolution, or the U s would

0:58:51.280 --> 0:58:54.840
<v Speaker 1>draw withdraw its financial support of these poor nations. So

0:58:55.960 --> 0:58:59.120
<v Speaker 1>and Russia did eventually introduce the resolution unchallenged by the US.

0:58:59.240 --> 0:59:02.680
<v Speaker 1>But again Nestlee threatens countries like, if you're not going

0:59:02.720 --> 0:59:05.520
<v Speaker 1>to give everybody this formula, we're taking all of the

0:59:05.560 --> 0:59:07.640
<v Speaker 1>free formula way. And the US is like, if you're

0:59:07.640 --> 0:59:11.520
<v Speaker 1>going to back a resolution that's bad for formula producing companies,

0:59:11.720 --> 0:59:17.960
<v Speaker 1>We're not going to give you aid. Cool. Well, this

0:59:18.120 --> 0:59:22.760
<v Speaker 1>makes the US look great. Yeah. Now also in Switzerland too, Yeah,

0:59:22.760 --> 0:59:25.640
<v Speaker 1>they're a big part of this. Now. In two thousand eighteen,

0:59:25.680 --> 0:59:28.640
<v Speaker 1>a company called the Changing Markets Foundation IS issued a

0:59:28.680 --> 0:59:31.479
<v Speaker 1>massive report on the infant milk products sold by Nestle

0:59:31.560 --> 0:59:34.520
<v Speaker 1>in forty different countries. Again two eighteen, it found that

0:59:34.600 --> 0:59:38.120
<v Speaker 1>Nestlei's products often contradicted health advice given by Nestlee reps

0:59:38.120 --> 0:59:40.640
<v Speaker 1>in public statements. The company was found to make health

0:59:40.640 --> 0:59:43.520
<v Speaker 1>claims around the world about probiotics and prebiotics that were

0:59:43.560 --> 0:59:47.480
<v Speaker 1>prohibited by European health regulators. Several products were advertised as

0:59:47.600 --> 0:59:49.920
<v Speaker 1>the closest to breast milk, but each of these products

0:59:49.960 --> 0:59:53.920
<v Speaker 1>actually had wildly different ingredients. Quote. The report concludes that

0:59:53.960 --> 0:59:56.760
<v Speaker 1>NESTLEIE is not driven by nutritional science, but instead by

0:59:56.800 --> 0:59:59.720
<v Speaker 1>a sharp and prioritized focus on profit and growth at

0:59:59.720 --> 1:00:05.160
<v Speaker 1>the spensive infants and their parents. I mean, I guess

1:00:05.160 --> 1:00:14.800
<v Speaker 1>that doesn't surprise me, but damn. Yeah, yep, So like

1:00:14.880 --> 1:00:19.560
<v Speaker 1>that's all like pretty recent history, Like yeah, this the

1:00:19.640 --> 1:00:21.440
<v Speaker 1>story that you're telling me, Like we're still in the

1:00:21.480 --> 1:00:25.360
<v Speaker 1>thick of it. Yeah, we're still dealing with it. Yeah,

1:00:25.520 --> 1:00:28.080
<v Speaker 1>I mean the good thing is that now more doctors

1:00:28.200 --> 1:00:30.800
<v Speaker 1>are aware of what's going on and there's more data

1:00:30.840 --> 1:00:35.640
<v Speaker 1>on like, so it's not you know, you're not dealing

1:00:35.640 --> 1:00:38.720
<v Speaker 1>with as much of a problem as like, well, there's

1:00:38.720 --> 1:00:41.240
<v Speaker 1>more plausible deny ability for these companies to hide behind,

1:00:41.280 --> 1:00:44.080
<v Speaker 1>but they are still engaging in practices. It's again not

1:00:44.160 --> 1:00:46.960
<v Speaker 1>the same kind of ad campaign, but it does have

1:00:47.160 --> 1:00:50.720
<v Speaker 1>an effect that is similar um because that effect has

1:00:50.760 --> 1:00:54.560
<v Speaker 1>been measured and is continuing to be measured. UM. And

1:00:54.880 --> 1:01:04.560
<v Speaker 1>that's cool and good. Anyway, anyone want to get a

1:01:04.640 --> 1:01:12.360
<v Speaker 1>Nestle chocolate bar, you know, how about I mean, listen

1:01:12.400 --> 1:01:15.080
<v Speaker 1>if you want to talk about nestleie. There's also water bottles,

1:01:15.160 --> 1:01:17.760
<v Speaker 1>which are a huge issue. Like this company has been

1:01:17.800 --> 1:01:20.200
<v Speaker 1>involved in a lot of other ship that is not

1:01:20.240 --> 1:01:22.520
<v Speaker 1>good for the planet. You know, we just had don't

1:01:22.520 --> 1:01:24.280
<v Speaker 1>have as much time as that, but I mean we'll

1:01:24.280 --> 1:01:25.720
<v Speaker 1>talk about it at some point. But yeah, one of

1:01:25.760 --> 1:01:28.000
<v Speaker 1>the sketchy things that when Nestlie tries to like talk

1:01:28.040 --> 1:01:30.200
<v Speaker 1>about how they've changed and like how they're supporting Like

1:01:30.280 --> 1:01:32.640
<v Speaker 1>they make a big deal if we're supporting access to

1:01:32.640 --> 1:01:34.720
<v Speaker 1>clean water from others in these places, because that's so

1:01:34.760 --> 1:01:37.000
<v Speaker 1>important for them being able to use the formulas safely.

1:01:37.040 --> 1:01:40.960
<v Speaker 1>And it's like, well, you're also taking water away from

1:01:41.120 --> 1:01:43.000
<v Speaker 1>communities in a lot of cases and trying to like,

1:01:43.040 --> 1:01:44.800
<v Speaker 1>we just had a big fight in Oregon a couple

1:01:44.800 --> 1:01:46.920
<v Speaker 1>of years back to stop them from taking like a

1:01:47.000 --> 1:01:50.880
<v Speaker 1>quarter of the water runoff from Mount Hood. Um, and

1:01:50.920 --> 1:01:53.600
<v Speaker 1>they're currently sucking California dry. And if there's one thing

1:01:53.640 --> 1:01:57.040
<v Speaker 1>they know about California, it's the state with plenty of water. Um,

1:01:58.280 --> 1:02:01.520
<v Speaker 1>are you in Portland right now? Yeah? Uh you said

1:02:01.560 --> 1:02:05.040
<v Speaker 1>Mount Hood. My sister in law got married a looking

1:02:05.360 --> 1:02:09.600
<v Speaker 1>at Mount Hood at to look at when you're getting

1:02:09.760 --> 1:02:22.439
<v Speaker 1>my favorite mountains? Yeah, yep, yep, souh, nest how's it going?

1:02:23.400 --> 1:02:26.840
<v Speaker 1>I mean dread? Dread? Yeah, dread is a good feeling.

1:02:27.080 --> 1:02:33.800
<v Speaker 1>Everybody likes some dread. Yeah, Um, I don't know. Hydrate Yeah,

1:02:33.880 --> 1:02:39.760
<v Speaker 1>hydration is good. Uh, finding Nestlee infrastructure and well, okay,

1:02:39.800 --> 1:02:45.240
<v Speaker 1>probably shouldn't so eight, Robert, what is the legal definition

1:02:45.240 --> 1:02:48.680
<v Speaker 1>of incitement again? We're not doing this again. It's not

1:02:48.760 --> 1:02:53.160
<v Speaker 1>happening again. All right, Okay, well but fair enough, Sophie says,

1:02:53.200 --> 1:02:55.000
<v Speaker 1>I can't in the show the way I wanted to,

1:02:55.280 --> 1:02:58.280
<v Speaker 1>So I'm just going to ask my wonderful guest to

1:02:58.400 --> 1:03:01.920
<v Speaker 1>plug her plug dobles. Oh is this now the time? Now?

1:03:01.960 --> 1:03:04.880
<v Speaker 1>Is the time? Now? Is the time? Now? H Yeah?

1:03:05.000 --> 1:03:07.560
<v Speaker 1>So I host a podcast called Vice News Reports. It

1:03:07.680 --> 1:03:12.680
<v Speaker 1>is a documentary style weekly news podcast where we really

1:03:12.720 --> 1:03:15.320
<v Speaker 1>try and take people to the stories, incorporate a lot

1:03:15.360 --> 1:03:18.400
<v Speaker 1>of field audio, um, and we cover a wide range

1:03:18.440 --> 1:03:21.800
<v Speaker 1>of topics and it's Vice so you know, it's fun,

1:03:22.440 --> 1:03:28.000
<v Speaker 1>it's it's a little uh looser and uh yeah, I

1:03:28.000 --> 1:03:29.640
<v Speaker 1>think it's really engaging. I think we do some good

1:03:29.720 --> 1:03:32.880
<v Speaker 1>journalism that also feels you know, real and and sometimes

1:03:32.920 --> 1:03:34.480
<v Speaker 1>there are some swear words in there, so you should

1:03:34.520 --> 1:03:37.680
<v Speaker 1>check it out. Well that is rad check that out,

1:03:38.440 --> 1:03:47.160
<v Speaker 1>and um, don't check out Nestley products ideally. Yeah yeah, um,

1:03:47.200 --> 1:03:49.400
<v Speaker 1>you can find us where you just found us if

1:03:49.440 --> 1:03:51.800
<v Speaker 1>you if you've listened to this episode, you know where

1:03:51.800 --> 1:03:55.400
<v Speaker 1>we are. We're we're already inside you, um your ears

1:03:55.520 --> 1:03:59.240
<v Speaker 1>at least in your brain, probably your lymph nodes. There's

1:03:59.240 --> 1:04:01.560
<v Speaker 1>a lot of new data coming out about about that,

1:04:01.720 --> 1:04:08.960
<v Speaker 1>so UM, congratulation my sinuses right now for for sure. Absolutely. Um.

1:04:09.000 --> 1:04:11.680
<v Speaker 1>You can find my book my novel at a t

1:04:11.840 --> 1:04:14.080
<v Speaker 1>R book dot com or as a podcast on After

1:04:14.080 --> 1:04:17.760
<v Speaker 1>the Revolution. You can check that out. And you can,

1:04:18.200 --> 1:04:21.400
<v Speaker 1>I don't know, go walk through the grocery store and

1:04:22.000 --> 1:04:24.920
<v Speaker 1>look at baby formula products and get very angry and

1:04:24.960 --> 1:04:27.440
<v Speaker 1>none of the people around you will understand it unless

1:04:27.440 --> 1:04:30.920
<v Speaker 1>they're also listening to this podcast, in which case I

1:04:30.960 --> 1:04:33.880
<v Speaker 1>don't know. Sophie says, I can't say anything insiding anymore,

1:04:33.920 --> 1:04:39.680
<v Speaker 1>so we're just gonna end the episode. Uh well, I

1:04:39.760 --> 1:04:41.720
<v Speaker 1>learned a lot that was wonderful. Thank you, Robert