WEBVTT - When Big Tech Tells You 'It's Impossible', That's Latin for 'It's Less Profitable', Galloway Says

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<v Speaker 1>Welcome to the Bloomberg Surveillance Podcast. I'm Tom Keen with

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<v Speaker 1>David Gura. Daily we bring you insight from the best

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<v Speaker 1>of economics, finance, investment, and international relations. Find Bloomberg Surveillance

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<v Speaker 1>on Apple Podcasts, SoundCloud, Bloomberg dot Com, and of course

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<v Speaker 1>on the Bloomberg and beg to Steve Whiting today. He's

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<v Speaker 1>the global chief strategist at City Private Bank and he's

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<v Speaker 1>here in her Bloomberg Lemon three. Ste It feels like

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<v Speaker 1>it's been an age, Steve, It's been a wow. Great

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<v Speaker 1>to see you once again. Thank you. Let me ask

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<v Speaker 1>you first of all about a tax reform. As we

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<v Speaker 1>watched this process unfold, I mentioned the delay, the one

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<v Speaker 1>day at least delay that we've gotten from the house

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<v Speaker 1>ways and means, how closely are you watching this? How

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<v Speaker 1>closely our markets watching what's unfolding here. It's an incredibly

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<v Speaker 1>tight a timeline of very narrow calendar, very narrow window

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<v Speaker 1>for lawmakers to get something done here by the end

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<v Speaker 1>of the calendar year. Well, I'm watching it very close, Slee.

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<v Speaker 1>I think that markets all year long have been tempted

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<v Speaker 1>to think that something was imminent. It's going to happen quickly.

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<v Speaker 1>It's this vote or that vote, and they don't really

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<v Speaker 1>have the patients to stay on this particular issue in

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<v Speaker 1>the legislative process. If it turns out to be early

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<v Speaker 1>two thousand eighteen, I would think that the probability of

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<v Speaker 1>something passing is quite high and markets can actually focus

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<v Speaker 1>on other things if for some reason there's a delay

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<v Speaker 1>for a couple of weeks. But it is material. I mean,

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<v Speaker 1>there's a lot of devil in the details here. I

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<v Speaker 1>just took a look. For example, if you were to

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<v Speaker 1>take a look at the original Trump campaign headlines, you're

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<v Speaker 1>gonna getting a lot of those, but they seem to

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<v Speaker 1>be with a one point five trillion dollar price tag

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<v Speaker 1>sevent or more offset by offsetting revenues, which is what

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<v Speaker 1>the really interesting details. You know, we'll see where all

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<v Speaker 1>those other taxes have to go up in order to

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<v Speaker 1>pay for this. Uh, that part will I'll hopefully learn tomorrow.

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<v Speaker 1>Devils and the details, of course you have. But on

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<v Speaker 1>the issue of growth, we hear from members of this administration,

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<v Speaker 1>from economic advisors to it, UH that tax reform would

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<v Speaker 1>lead to more growth. We get to that three or

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<v Speaker 1>four percent range that they've been talking about since the campaign,

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<v Speaker 1>any indications of that as you look at the at

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<v Speaker 1>the data, I think that there are subtle positives here.

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<v Speaker 1>If you take a look at the corporate tax rate,

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<v Speaker 1>just having a globally competitive corporate tax rate will mean

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<v Speaker 1>a difference. Now, of course there's some revenue lost for that,

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<v Speaker 1>but we only collect about ten of all federal UH

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<v Speaker 1>taxes are come from the corporate sector. And so in essence,

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<v Speaker 1>if you can have a more globally competitive tax rate,

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<v Speaker 1>you can incentivize domestic production. Now that will be a

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<v Speaker 1>subtle but positive shift up. And then you have the

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<v Speaker 1>other issues here that are we really cutting down on

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<v Speaker 1>all the complexity? Are we really raising enough revenue on

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<v Speaker 1>these other issues if it's really just a tax cutter

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<v Speaker 1>or reform. But you know, I would not expect suddenly

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<v Speaker 1>the economy has this tremendous new technological potential to grow,

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<v Speaker 1>the population will grow more rapidly. You know, it's subtle,

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<v Speaker 1>but it could be. It could be in the direction

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<v Speaker 1>of a more positive direction. You've learned about bowl market

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<v Speaker 1>psychology and the degree to which it's spreading around the world.

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<v Speaker 1>What are you seeing there? How how unwilling are investors

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<v Speaker 1>to reckon with central bank policy, political risk? Are they

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<v Speaker 1>squarely focused here? What we're seeing is a rising still

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<v Speaker 1>rising stock market. We'll just think about Catalonia versus Greece

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<v Speaker 1>some years ago, and again, you know, the financial ramifications

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<v Speaker 1>are very, very different, but the impact and market is

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<v Speaker 1>so tremendously different. You know, we worried in two thousand

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<v Speaker 1>and ten whether the you know, the horrible earthquake in

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<v Speaker 1>Fukushima was going to derail the world economy. That's how

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<v Speaker 1>how everyone felt so incredibly fragile about everything. And now

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<v Speaker 1>what you see with North Korea has had no more

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<v Speaker 1>impact than flammable smartphones. Right. So, these these types of

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<v Speaker 1>things show that markets feel as if there's adorability, and

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<v Speaker 1>that means that they're taking more risk and that future

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<v Speaker 1>returns will be reduced because we're taking more risk right now.

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<v Speaker 1>But I think it is more correct than incorrect that

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<v Speaker 1>when we have problems, they tend to be regional, and

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<v Speaker 1>that most recessions aren't act regional. And if you diversify

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<v Speaker 1>across the world, you can uh you can actually take

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<v Speaker 1>down rest. It's one of the few things we can

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<v Speaker 1>do to mitigate risk. Stephen Wading with this city private

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<v Speaker 1>bank getting and started here in this hour FED day,

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<v Speaker 1>David grew up providing wisdom in the one hour on

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<v Speaker 1>Bloomberg Television. Then I'll wander in on radio and television

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<v Speaker 1>with the FED show, Scarlet Food leading our coverage with

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<v Speaker 1>Alan Blinder and Bill Gross and Jeff Rosenberg with us

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<v Speaker 1>as well. All the tax reform dynamic runs up against

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<v Speaker 1>all the mail I get from listeners, which is about

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<v Speaker 1>the fiscal deficit. I believe tax reform is really about

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<v Speaker 1>cutting taxes. So far in the discussion I've heard when

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<v Speaker 1>does the deficit impinge on the markets? Impinge on the markets?

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<v Speaker 1>These are another thing that could be quite subtle, because

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<v Speaker 1>the deficit does indeed matter to independently of the interest

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<v Speaker 1>rate level. But this is how we use savings now.

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<v Speaker 1>In the future, you know, what will we pay for?

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<v Speaker 1>What will we give up? You know? Right now we

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<v Speaker 1>certainly have a surplus of savings. Where you can see

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<v Speaker 1>interest rates your pointing earlier on the air to the

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<v Speaker 1>cost of capital for Apple in the debt market, for

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<v Speaker 1>rate is three point or something. The personal savings rates

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<v Speaker 1>in the neighborhood of five. Yeah, the national savings is higher.

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<v Speaker 1>Federal obviously have dis savings and in the long run,

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<v Speaker 1>it will get worse. And you know what will we do, Well,

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<v Speaker 1>we will finance a good deal of healthcare consumption, or

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<v Speaker 1>will we finance plant and equipment. And that's a question

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<v Speaker 1>of what the deficit is doing, and that it is

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<v Speaker 1>the treasury will get financed that we will be able

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<v Speaker 1>to borrow and spend. But what will we be giving

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<v Speaker 1>up if we don't have an endless supply of savings

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<v Speaker 1>in real savings UH inflation adjusted saving. And that's the

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<v Speaker 1>question is to how we use capital, Steve, you talked

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<v Speaker 1>about the need to to diverse f internationally. How how

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<v Speaker 1>broadly does one do that? Or how broadly would you

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<v Speaker 1>counsel one one to do that? Is it targeting one

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<v Speaker 1>mark in particular, one sector in one market? How how

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<v Speaker 1>broad a brush to you use when you when you

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<v Speaker 1>talk about the international versification. Well, I'm a little worried

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<v Speaker 1>when you know, for example, we're now overweight all emerging

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<v Speaker 1>markets regionally, and that's in both equities and fixed income.

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<v Speaker 1>We spent most of the last five years underweight. Instead,

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<v Speaker 1>Now when we do that, people will say, well, I

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<v Speaker 1>bought this one emerging market country E t F or

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<v Speaker 1>something like that, and it didn't work well. The reality

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<v Speaker 1>is is that there's a lot of idiosyncratic country level

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<v Speaker 1>risk and you need to be careful. Things that look

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<v Speaker 1>quite good have idiosyncratic risks. If you take a look

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<v Speaker 1>at fixed income in Brazil, for example, give us give

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<v Speaker 1>us a plus and a minus adios syncretic risk. We'll

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<v Speaker 1>think about the elections of two thousand eighteen that are coming.

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<v Speaker 1>In the case of Mexico and Brazil. These are markets

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<v Speaker 1>where yields are tremendous compared to what you see and

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<v Speaker 1>developed markets. In the case of Brazil, you also have

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<v Speaker 1>a good equity valuation. But could you say that I

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<v Speaker 1>put those into a portfolio of other emerging markets and

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<v Speaker 1>I will probably have a good high expected return. Yes.

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<v Speaker 1>Can you say that if I concentrate solely in that

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<v Speaker 1>country and something goes wrong on the political front, then

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<v Speaker 1>you have a problem. So that's why we need broadly

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<v Speaker 1>diversified global portfolios. UH. And if we have an emerging

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<v Speaker 1>market's overweight, it's not the entire portfolio. When when you

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<v Speaker 1>when you look at Asia in particular, and we've heard

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<v Speaker 1>so much about trade UH, and we're looking to the

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<v Speaker 1>president heading over to Asia at the end of this

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<v Speaker 1>this week, has that risk ebbed or subsided a bit? Uh?

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<v Speaker 1>Do you have a better sense here what trade policy

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<v Speaker 1>is likely to be. It is as big a risk

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<v Speaker 1>factory as it was. Well. I think the notion that

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<v Speaker 1>some had at the beginning of two thousand seventeen that

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<v Speaker 1>if you can't make it in the United States, you

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<v Speaker 1>can't buy it, that whole risk has diminished now it

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<v Speaker 1>has fallen. Uh in terms of how the markets rate

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<v Speaker 1>that political risk. You can see how the Mexican pay

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<v Speaker 1>so has risen pretty tremendously and suddenly there's a little

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<v Speaker 1>bit more risk there. So I think that market are

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<v Speaker 1>coming around and could could face another relapse and concern

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<v Speaker 1>about that. I think the issue of Asia, though, is

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<v Speaker 1>that there's a greater adorability in Asia than many investors believe.

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<v Speaker 1>I just spent a week in Shanghai a couple of

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<v Speaker 1>weeks back, and it is amazing how differently investors there

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<v Speaker 1>feel about China than Western investors. Do you know we've

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<v Speaker 1>had declines on corporate debt in China since two thousand

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<v Speaker 1>and sixteen? Where where do you read about that? You

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<v Speaker 1>see large declines in capacity in industries that have problems

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<v Speaker 1>with overcapacity. You know where do you read about that?

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<v Speaker 1>Those are the things that I think are underappreciated right now,

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<v Speaker 1>particularly about China. Do we treasure our guests, and we

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<v Speaker 1>particularly treasure them for their proclivities, their oddities, their focus

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<v Speaker 1>and weirdness. Within the game of economics, fans investment. So

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<v Speaker 1>if you're speaking with Stephen Whiting and City Private Bank,

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<v Speaker 1>and he has an intellectual skill to talk on eight

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<v Speaker 1>nine things at once, it always comes back to corporate

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<v Speaker 1>profits and their link in to the economy, and that

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<v Speaker 1>means investment, dynamics, consumption sixty nine point five percent now

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<v Speaker 1>of g DP. Do you do you know, by the way,

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<v Speaker 1>the whole Medicare system is consumption is consumer spending that

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<v Speaker 1>essentially all government healthcare benefits anything that goes Yeah, you know,

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<v Speaker 1>it's one of these things that sort of folks don't

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<v Speaker 1>want to always, you know, trot out sevent I'm going

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<v Speaker 1>to put a chart out here on Twitter for Bloomberg

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<v Speaker 1>Radio which will feature over the next coming days, that

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<v Speaker 1>goes to that investment is the partial differential, It's the

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<v Speaker 1>dynamics of g d P. Are we at a subpart

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<v Speaker 1>g DP simply because we can't get investment going over

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<v Speaker 1>the last several years, it's been across the board moderation

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<v Speaker 1>in terms of the pace of ground. When I say moderation,

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<v Speaker 1>I don't want to say, you know, lacks volatility. That

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<v Speaker 1>would lead to another conversation. But consumption has not been powerful,

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<v Speaker 1>income dynamics have not been powerful, and investment I've all

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<v Speaker 1>been on the slow side. We're seeing a bit of

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<v Speaker 1>a pickup now and I think the question I should

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<v Speaker 1>probably spend a bit more time on this myself, is

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<v Speaker 1>to the extent that the energy boom and bust. The

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<v Speaker 1>one thing that boomed in the U. S economy last

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<v Speaker 1>several years, it's a bit energy related investment. Then it

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<v Speaker 1>went bust. And now it's coming back to what extent

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<v Speaker 1>is that contributing to the rebound that we're seeing investment.

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<v Speaker 1>But we are seeing stronger investment now that we've seen

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<v Speaker 1>for a very long period of time. Ideally it's more

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<v Speaker 1>broad based than interest energy. We're looking at the conclusion

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<v Speaker 1>of the FED meeting today Tomorrow we're likely to hear

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<v Speaker 1>from the President, who has picked to head the FEED

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<v Speaker 1>is going to to be tell us a bit about

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<v Speaker 1>how you from investing perspective. See Jerome Powell, the gentleman

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<v Speaker 1>who's reportedly in the running to get that job. You've

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<v Speaker 1>written about him being sort of a benign, predictable UH.

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<v Speaker 1>Maybe not guy, But in terms of policy choice, what

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<v Speaker 1>do we know about him and what might that mean

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<v Speaker 1>for markets? I think we said something about, you know,

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<v Speaker 1>the principal teaching an art class, you get these people

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<v Speaker 1>are really passionate about monetary policy, and and you know

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<v Speaker 1>you obviously the carrot Kevin Warsh for example. So this

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<v Speaker 1>is UH an environment where the marketplace probably overreacts some

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<v Speaker 1>to the practical impact of the choice of FED share

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<v Speaker 1>that it is a committee, that the institution is very powerful. UM.

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<v Speaker 1>I've never served in the Federal Reserve system, so you know,

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<v Speaker 1>others can speak to this much better. But the idea

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<v Speaker 1>here is that in the very short term, when it

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<v Speaker 1>comes to confidence and clarity about monetary policy, how market

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<v Speaker 1>participants feel they can forecast the FED staying with someone

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<v Speaker 1>who is part of the yelling FED. UH, and it's

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<v Speaker 1>laid out conditions for unwinding monetary accommodation the way Jerome

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<v Speaker 1>Powell has it seems much more predictable, UH than going

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<v Speaker 1>to an outsider. Right now, a great value of horizon investments,

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<v Speaker 1>writing this morning in his note about Janet Yellen likely

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<v Speaker 1>not to be a FED chair for another term, saying

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<v Speaker 1>should go out on top widely praise for engineering an

0:11:47.720 --> 0:11:50.880
<v Speaker 1>economic recovery and presiding over a historic stock market rally.

0:11:51.080 --> 0:11:53.960
<v Speaker 1>Lucky Janet Yellen getting out just in time. How much

0:11:54.000 --> 0:11:55.640
<v Speaker 1>your thing is going to change here when you look

0:11:55.679 --> 0:11:57.520
<v Speaker 1>at what she's set up with this committee has has

0:11:57.559 --> 0:11:59.360
<v Speaker 1>set up. How likely is it to change under the

0:11:59.440 --> 0:12:02.480
<v Speaker 1>leadership of some buty else, Well, if it is J Powell.

0:12:03.000 --> 0:12:06.160
<v Speaker 1>I do think that monetary policy is not going to be,

0:12:06.760 --> 0:12:10.960
<v Speaker 1>you know, the driving force that changes the whole economic outlook.

0:12:11.280 --> 0:12:13.400
<v Speaker 1>You know, I think there are many economists who go

0:12:13.480 --> 0:12:15.480
<v Speaker 1>out and say, well, you know, the federal reserve and

0:12:15.520 --> 0:12:18.280
<v Speaker 1>monetary tightening, all the recessions are about that. Only if

0:12:18.280 --> 0:12:20.280
<v Speaker 1>we just it would almost give you the notion that

0:12:20.320 --> 0:12:22.760
<v Speaker 1>if you stayed easy forever, you'd never have a downturn.

0:12:23.000 --> 0:12:25.400
<v Speaker 1>And I think that that, you know, is a real mistake.

0:12:25.840 --> 0:12:28.680
<v Speaker 1>That the imbalances that you can build in an economy

0:12:28.720 --> 0:12:33.160
<v Speaker 1>by having monetary policy off sides or otherwise um irrational exuberance,

0:12:33.160 --> 0:12:35.200
<v Speaker 1>these sorts of things, whether but it has to be

0:12:35.440 --> 0:12:37.800
<v Speaker 1>I think real side as well as financial When you

0:12:37.840 --> 0:12:40.840
<v Speaker 1>get that, I think you can have downturns, and clearly

0:12:40.840 --> 0:12:42.400
<v Speaker 1>what you saw I know eight, which I don't think

0:12:42.559 --> 0:12:45.040
<v Speaker 1>has to happen again in any by any means. You know,

0:12:45.120 --> 0:12:47.400
<v Speaker 1>these are things that were not well predicted by the

0:12:47.400 --> 0:12:50.800
<v Speaker 1>stance of monetary policy alone. I just came up with

0:12:50.840 --> 0:12:54.040
<v Speaker 1>a phrase. I'm not saying it's original, but it goes

0:12:54.080 --> 0:12:57.599
<v Speaker 1>back to the military industrial complex of the fifties. Is

0:12:57.640 --> 0:13:01.240
<v Speaker 1>there such a thing as the medical industrial complex? When

0:13:01.240 --> 0:13:05.319
<v Speaker 1>you look at the hybridization of government investment, combine them

0:13:05.320 --> 0:13:08.360
<v Speaker 1>all in a where medicine is just become the beast

0:13:08.559 --> 0:13:12.520
<v Speaker 1>of all of our dynamics. Are GDP dynamics, well, that is,

0:13:12.600 --> 0:13:16.079
<v Speaker 1>it is the secular grower. And the United States just

0:13:16.280 --> 0:13:18.480
<v Speaker 1>stands out though. I mean, this is this is a

0:13:18.520 --> 0:13:21.760
<v Speaker 1>problem for us because you know, a good deal of

0:13:21.760 --> 0:13:23.880
<v Speaker 1>our health care is sort of like a stock option

0:13:23.920 --> 0:13:26.160
<v Speaker 1>going into the money when you turn sixty five. You know,

0:13:26.200 --> 0:13:29.680
<v Speaker 1>the Medicare system covers those and outside the United States,

0:13:29.720 --> 0:13:32.920
<v Speaker 1>people if they have government healthcare programs, you know, they're

0:13:32.920 --> 0:13:34.600
<v Speaker 1>covered for the entire of their life. So there's not

0:13:34.640 --> 0:13:37.640
<v Speaker 1>this massive kink up and expenditures that occur like that.

0:13:38.080 --> 0:13:40.360
<v Speaker 1>But you know, around the world, one of the interesting

0:13:40.400 --> 0:13:43.640
<v Speaker 1>things to to note is that healthcare expenditures are less

0:13:43.640 --> 0:13:46.040
<v Speaker 1>cyclical in income. Most you know, things go up and

0:13:46.040 --> 0:13:49.760
<v Speaker 1>down even more than income, and healthcare only goes brilliant.

0:13:49.800 --> 0:13:52.360
<v Speaker 1>Thank you so much. He is with City Private thank

0:13:52.480 --> 0:13:57.000
<v Speaker 1>or Global chief investment strategist. Futures Up eleven del Futures

0:13:57.040 --> 0:13:59.880
<v Speaker 1>Up a big one five the vix nine point eight six.

0:14:00.640 --> 0:14:15.959
<v Speaker 1>This is Bloomberg. This is an honor. What we are

0:14:16.120 --> 0:14:19.480
<v Speaker 1>humbled by the guests we have in their perspective. Frederick

0:14:19.560 --> 0:14:22.920
<v Speaker 1>Michigan is at Colombia. You've heard me rave about his textbook,

0:14:22.920 --> 0:14:26.480
<v Speaker 1>which is policy driven, particularly back half of it. He

0:14:26.520 --> 0:14:28.920
<v Speaker 1>holds court at Colombian Dark in the door of the

0:14:28.920 --> 0:14:32.640
<v Speaker 1>Echoes Building. Years ago as a Fed governor. Rick in

0:14:33.720 --> 0:14:37.560
<v Speaker 1>few years ago you wrote a chapter in Crashes and

0:14:37.640 --> 0:14:42.080
<v Speaker 1>Panics and Historical Perspective comment on who put the mania

0:14:42.840 --> 0:14:46.800
<v Speaker 1>and tulip mania? And this goes to the This goes

0:14:46.840 --> 0:14:50.480
<v Speaker 1>to the idea of asset bubbles. Are we bubblicious now?

0:14:50.640 --> 0:14:54.680
<v Speaker 1>If we skewed things to such a manner that we

0:14:54.840 --> 0:14:59.880
<v Speaker 1>have a mania within our financial systems, well, I think

0:15:00.280 --> 0:15:02.040
<v Speaker 1>you have to be very careful in terms of thinking

0:15:02.040 --> 0:15:04.400
<v Speaker 1>about two different kinds of bubbles, and one is very

0:15:04.480 --> 0:15:07.320
<v Speaker 1>dangerous and one much less so. So as at prices

0:15:07.360 --> 0:15:10.440
<v Speaker 1>do wild and crazy things. And who knows whether in

0:15:10.480 --> 0:15:13.080
<v Speaker 1>fact the stock market is too high right now. This

0:15:13.160 --> 0:15:15.880
<v Speaker 1>is something that economists have a really hard time uh

0:15:15.960 --> 0:15:20.080
<v Speaker 1>predicting or even explaining even after the fact. But uh,

0:15:20.320 --> 0:15:23.480
<v Speaker 1>currently the stock market may be very high, but we're

0:15:23.520 --> 0:15:29.520
<v Speaker 1>not seeing excessive risk taking on in terms of credit markets,

0:15:29.560 --> 0:15:32.080
<v Speaker 1>and that's really very very different. We get many bubbles,

0:15:32.160 --> 0:15:34.240
<v Speaker 1>which are the ones that are very dangerous. We like

0:15:34.360 --> 0:15:38.280
<v Speaker 1>when we had preceding these global financial crisis we had recently,

0:15:39.000 --> 0:15:42.360
<v Speaker 1>where in fact there's a huge incluse and asset prices,

0:15:42.400 --> 0:15:45.400
<v Speaker 1>but they're fueled by credit. And if the fueled by credit,

0:15:45.520 --> 0:15:48.800
<v Speaker 1>when they've ascid, bubble births, now you have a contraction

0:15:48.800 --> 0:15:51.160
<v Speaker 1>of credit and that destroys the economy. And that's what

0:15:51.280 --> 0:15:54.520
<v Speaker 1>happened in this in this recent episode. That's not what

0:15:54.560 --> 0:15:57.120
<v Speaker 1>we see going on now. And we've had many cases

0:15:57.120 --> 0:16:00.000
<v Speaker 1>where stock market has gone way up, it's sometimes crashed.

0:16:00.040 --> 0:16:02.400
<v Speaker 1>Just think about the tech bubble um in in the

0:16:02.400 --> 0:16:05.520
<v Speaker 1>early two thousand's that crashed and the economy had very

0:16:05.520 --> 0:16:08.080
<v Speaker 1>little impacts from it. So I think the key issue

0:16:08.200 --> 0:16:10.320
<v Speaker 1>is not that we need need to predict what's going

0:16:10.320 --> 0:16:12.640
<v Speaker 1>to happen asset prices. If I could do that, I

0:16:12.880 --> 0:16:17.040
<v Speaker 1>would own Bloomberg. On the other hand, uh, not that

0:16:17.160 --> 0:16:20.680
<v Speaker 1>good and so. But in the other hand, we can

0:16:20.800 --> 0:16:24.120
<v Speaker 1>tell whether a very high asset price are associated with

0:16:24.160 --> 0:16:27.000
<v Speaker 1>a lot of risky credit taking, and in that case

0:16:27.040 --> 0:16:28.760
<v Speaker 1>we've got to get very nervous and we have to

0:16:28.800 --> 0:16:31.440
<v Speaker 1>do something about it. That's not the situation now, but

0:16:31.520 --> 0:16:34.360
<v Speaker 1>that's one of the lessons we learned from the last crisis. Rick,

0:16:34.440 --> 0:16:36.479
<v Speaker 1>let me ask you about the evolution of rules basedness.

0:16:36.720 --> 0:16:39.240
<v Speaker 1>I gather you were at the Boston FED conference a

0:16:39.240 --> 0:16:41.160
<v Speaker 1>couple of weeks back when John Taylor spoke about his

0:16:41.240 --> 0:16:43.680
<v Speaker 1>rule in a new broader context of you know, not

0:16:45.000 --> 0:16:46.680
<v Speaker 1>go ahead. In fact, by the way he let he

0:16:47.080 --> 0:16:51.360
<v Speaker 1>led off the conference, and I was the count or conference. Well,

0:16:51.400 --> 0:16:52.920
<v Speaker 1>I just I wonder what you made of what he

0:16:52.960 --> 0:16:55.640
<v Speaker 1>had to say, the fact that he suggested there could

0:16:55.640 --> 0:16:57.480
<v Speaker 1>be some discretion infused with that rule that could be

0:16:57.560 --> 0:16:59.440
<v Speaker 1>used in tannem are we're seeing an evolution in the

0:16:59.480 --> 0:17:02.240
<v Speaker 1>way that we have roach rules based monetary policy. You know,

0:17:02.280 --> 0:17:05.240
<v Speaker 1>it's hard to say, uh that I think if John

0:17:05.400 --> 0:17:08.239
<v Speaker 1>was actually put in the position of being FED chair, uh,

0:17:08.320 --> 0:17:11.320
<v Speaker 1>he'd be more flexible. But that's nearly not what what

0:17:11.320 --> 0:17:15.480
<v Speaker 1>what he said. He he actually talked about that the

0:17:15.520 --> 0:17:19.880
<v Speaker 1>fact that that the kind of discretion that Ben Bernanky

0:17:19.920 --> 0:17:23.480
<v Speaker 1>in the FED used was way weight too much, and

0:17:23.520 --> 0:17:27.080
<v Speaker 1>in fact, I think he mischaracterized what happened during that period.

0:17:27.960 --> 0:17:31.000
<v Speaker 1>I would describe the the operation under the Banancy FED

0:17:31.080 --> 0:17:34.520
<v Speaker 1>as very rulelike. The key thing that Ben Banankey emphasized

0:17:35.040 --> 0:17:37.600
<v Speaker 1>was that he wanted to anchor inflation expectations. One of

0:17:37.600 --> 0:17:40.840
<v Speaker 1>the huge successes of that period is in this case,

0:17:40.880 --> 0:17:44.119
<v Speaker 1>he anchored inflation expectations so they didn't fall. So remember

0:17:44.160 --> 0:17:46.680
<v Speaker 1>at one point we actually had a huge negative shock.

0:17:46.920 --> 0:17:49.160
<v Speaker 1>We actually had deflation for a very brief period of time,

0:17:49.160 --> 0:17:51.399
<v Speaker 1>but it was very temporary. The fact it was so

0:17:51.480 --> 0:17:56.080
<v Speaker 1>temporary that inflation expectations stayed around two percent. That's very ruleike,

0:17:56.200 --> 0:17:59.360
<v Speaker 1>that's looking to the future. That's exactly the great success

0:17:59.400 --> 0:18:01.720
<v Speaker 1>of the to reserve. And I think that that that

0:18:01.880 --> 0:18:04.080
<v Speaker 1>John just doesn't get that, and in fact I called

0:18:04.119 --> 0:18:07.080
<v Speaker 1>him out on that in the conference And how did

0:18:07.119 --> 0:18:11.920
<v Speaker 1>you d you respond? Well, you responded that he disagreed

0:18:11.960 --> 0:18:14.600
<v Speaker 1>with me, but that's you know, Uh, one thing about

0:18:14.600 --> 0:18:17.239
<v Speaker 1>economist John is a wonderful person, by the way. One

0:18:17.280 --> 0:18:20.239
<v Speaker 1>thing about economist is we love to disagree. But I

0:18:20.280 --> 0:18:24.439
<v Speaker 1>do have a very formal, very strong disagreements with views,

0:18:24.800 --> 0:18:27.080
<v Speaker 1>very strong disagreements with the bill that he has helped,

0:18:27.240 --> 0:18:32.919
<v Speaker 1>uh encouraged through Congress, which actually requires to have a

0:18:32.920 --> 0:18:35.920
<v Speaker 1>directed policy. I think this is incredibly important because of time,

0:18:35.960 --> 0:18:38.840
<v Speaker 1>Professor Michigan, we got to cut to the chase. Are

0:18:38.960 --> 0:18:43.320
<v Speaker 1>we gonna have these debates and discussions if we have

0:18:43.400 --> 0:18:48.320
<v Speaker 1>a non PhD economists running the FED? Well? I think

0:18:48.359 --> 0:18:51.280
<v Speaker 1>the answer is these debates and discussions will always take place.

0:18:51.800 --> 0:18:55.320
<v Speaker 1>That there are some very strong reason why rules have advantages,

0:18:55.800 --> 0:18:58.600
<v Speaker 1>and also some strong reasons why pure discretion, which is

0:18:58.640 --> 0:19:00.720
<v Speaker 1>not with Ben Bernaki was doing at the FED and

0:19:00.840 --> 0:19:03.760
<v Speaker 1>not what Janet Yellen is doing at the FED. That Uh,

0:19:03.960 --> 0:19:06.359
<v Speaker 1>that that can have real problems too. So we do

0:19:06.480 --> 0:19:09.000
<v Speaker 1>need to think about how we if we do exactly that.

0:19:09.080 --> 0:19:11.720
<v Speaker 1>In fact, the paper I presented the conference was actually

0:19:12.000 --> 0:19:14.280
<v Speaker 1>directed as saying, how do we get the use of

0:19:14.320 --> 0:19:17.640
<v Speaker 1>discretion the use of rules? Just right? You didn't answer

0:19:17.720 --> 0:19:21.879
<v Speaker 1>my question will we have these discussions if we have

0:19:22.040 --> 0:19:26.919
<v Speaker 1>a mckesley Martin, William G. Miller J Powell type running

0:19:26.920 --> 0:19:29.800
<v Speaker 1>the FED. Well, first of all, let's not talk about

0:19:30.080 --> 0:19:32.960
<v Speaker 1>William and Miller. He was a disaster, but Besnie Martin

0:19:33.080 --> 0:19:35.520
<v Speaker 1>was actually very capable, and I think J. Powell is

0:19:35.640 --> 0:19:40.240
<v Speaker 1>very capable. Uh So I think that that, uh that

0:19:41.280 --> 0:19:43.560
<v Speaker 1>my view is, I think Jay will do a terrific job.

0:19:43.720 --> 0:19:46.600
<v Speaker 1>I think the Janet would be even better because Janet

0:19:46.600 --> 0:19:50.720
<v Speaker 1>really uh has shown great performance and it's a terrific,

0:19:50.800 --> 0:19:54.560
<v Speaker 1>terrific economist. But Jay is extremely capable. I interacted with

0:19:54.640 --> 0:19:58.800
<v Speaker 1>him a lot over time. Uh. He's extremely sensible. He

0:19:58.880 --> 0:20:01.760
<v Speaker 1>understands how to listen. He also understands how they actually

0:20:01.840 --> 0:20:04.720
<v Speaker 1>use the staff in the where it should be used.

0:20:05.720 --> 0:20:07.199
<v Speaker 1>Should be a very good choice. This has been a

0:20:07.280 --> 0:20:09.800
<v Speaker 1>great briefing Rick Michigan as a Columbia and I'll say

0:20:09.800 --> 0:20:12.040
<v Speaker 1>it again, folks, he did a wonderful econ one on

0:20:12.040 --> 0:20:14.720
<v Speaker 1>one macro text a couple of years ago, which is

0:20:14.760 --> 0:20:18.400
<v Speaker 1>an act of God because it's a little less Matthew

0:20:18.480 --> 0:20:22.040
<v Speaker 1>than some of them and a lot more policy driven.

0:20:22.119 --> 0:20:39.160
<v Speaker 1>Rick Michigan is at Football Power Columbia. Columbia University. Let's

0:20:39.160 --> 0:20:41.520
<v Speaker 1>turn out to a friend of the show, Austin Gulsby,

0:20:41.600 --> 0:20:42.800
<v Speaker 1>who was for a long time the Chairman of the

0:20:42.800 --> 0:20:45.239
<v Speaker 1>Council Economic Advisors in the Obama White House. He's now

0:20:45.440 --> 0:20:47.720
<v Speaker 1>back at the Booth School for Business at the University

0:20:47.760 --> 0:20:49.639
<v Speaker 1>of Chicago. He joins us now as we continue to

0:20:49.680 --> 0:20:52.200
<v Speaker 1>look at the prospects for taxio for him, talk a

0:20:52.200 --> 0:20:54.680
<v Speaker 1>little bit about the prospects for for further growth as well.

0:20:54.760 --> 0:20:56.680
<v Speaker 1>Professor Goolsby, great to have you with us, and I

0:20:56.680 --> 0:20:58.240
<v Speaker 1>want to just get you to react, first of all,

0:20:58.280 --> 0:21:01.360
<v Speaker 1>to the delay that we learned about yesterday, that there's

0:21:01.359 --> 0:21:03.480
<v Speaker 1>gonna be another day until we get this legislation from

0:21:03.480 --> 0:21:06.199
<v Speaker 1>the House Ways and Means Committee, and maybe just react,

0:21:06.240 --> 0:21:08.879
<v Speaker 1>if you could, to the timetable for all of this happening.

0:21:08.880 --> 0:21:11.199
<v Speaker 1>Give us your sense of of how possible it is

0:21:11.280 --> 0:21:13.520
<v Speaker 1>to get some sort of comprehensive reform done here over

0:21:13.520 --> 0:21:18.280
<v Speaker 1>these next few months. Well that's a how fast it's

0:21:18.280 --> 0:21:21.960
<v Speaker 1>going to happen is perhaps the key question. I would

0:21:22.560 --> 0:21:27.040
<v Speaker 1>disagree a little with the premise about comprehensive tax reform,

0:21:27.080 --> 0:21:29.400
<v Speaker 1>though I don't think that's an accurate description. I think

0:21:29.920 --> 0:21:34.159
<v Speaker 1>what they're what they're seeing is what's been the reality

0:21:34.280 --> 0:21:37.000
<v Speaker 1>that they that they did not want to admit all along,

0:21:37.080 --> 0:21:41.960
<v Speaker 1>which is they're not trying. They're not even remotely trying

0:21:42.000 --> 0:21:46.600
<v Speaker 1>to do a six style comprehensive thing. They're just gonna

0:21:46.720 --> 0:21:49.800
<v Speaker 1>try to figure out a way to cut some taxes.

0:21:50.400 --> 0:21:55.560
<v Speaker 1>And I think the delay, you know, you you may

0:21:55.760 --> 0:21:59.120
<v Speaker 1>disagree with me, but I think the delay of one

0:21:59.200 --> 0:22:07.320
<v Speaker 1>day my harbor delays of more days because ultimately they've

0:22:07.359 --> 0:22:10.600
<v Speaker 1>agreed that they are going to increase the deficit by

0:22:10.600 --> 0:22:15.879
<v Speaker 1>one point five trillion in doing this, but they've described

0:22:16.200 --> 0:22:21.000
<v Speaker 1>in the President's framework, what he calls his framework, more

0:22:21.040 --> 0:22:24.879
<v Speaker 1>than five trillion of tax cuts. So to get to

0:22:24.960 --> 0:22:28.320
<v Speaker 1>the one point five number, they have to raise three

0:22:28.359 --> 0:22:32.560
<v Speaker 1>and a half trillion. Austin, I don't think they'll be

0:22:32.600 --> 0:22:34.320
<v Speaker 1>able to do it. We had too short a time

0:22:34.320 --> 0:22:36.160
<v Speaker 1>with you today, but just one more question and we'll

0:22:36.240 --> 0:22:37.720
<v Speaker 1>let you go on and get you for a longer

0:22:37.760 --> 0:22:42.119
<v Speaker 1>time again. I had huge response to the idea that

0:22:42.119 --> 0:22:44.399
<v Speaker 1>they would play around with the four oh one K funding.

0:22:44.440 --> 0:22:49.399
<v Speaker 1>People were just baffled um by by that. With within

0:22:49.440 --> 0:22:53.040
<v Speaker 1>these limits, what is the constraint of the federal deficit?

0:22:53.200 --> 0:22:58.040
<v Speaker 1>Is that a valid constraint to the legislative process forward.

0:22:59.160 --> 0:23:02.720
<v Speaker 1>I think it's only a political constraint. Certainly in the

0:23:02.800 --> 0:23:06.080
<v Speaker 1>short run, the dead capacity of the U. S. Government

0:23:06.119 --> 0:23:08.840
<v Speaker 1>is vastly in excess of where we are, so I

0:23:08.840 --> 0:23:12.240
<v Speaker 1>don't think that that's a market constraint. I do think

0:23:12.600 --> 0:23:16.600
<v Speaker 1>that there are a fair number of Republicans who so

0:23:16.920 --> 0:23:22.760
<v Speaker 1>put their credibility on the line attacking President Obama for

0:23:22.920 --> 0:23:27.000
<v Speaker 1>the stimulus that for them already to be calling for

0:23:27.040 --> 0:23:30.280
<v Speaker 1>a tax cut twice as large as the stimulus. That's

0:23:30.320 --> 0:23:32.320
<v Speaker 1>about the limit of how far they're willing to go.

0:23:32.640 --> 0:23:35.800
<v Speaker 1>Because of the services at the New York Stocks, James,

0:23:35.800 --> 0:23:37.800
<v Speaker 1>Austin is too short of visit with you. Would like

0:23:37.880 --> 0:23:40.879
<v Speaker 1>to get you on again, and particularly to talk to

0:23:40.920 --> 0:23:43.760
<v Speaker 1>the Cubs, talk to you about the Cubs fan, the

0:23:43.840 --> 0:23:48.640
<v Speaker 1>laureate Richard Taylor. We haven't had that moment with you yet,

0:23:48.640 --> 0:23:51.480
<v Speaker 1>but we'd like to get Austin goes beyond again. Professor Gouldsby,

0:23:51.560 --> 0:23:54.800
<v Speaker 1>thank you so much. With Chicago, of course, Ken Griffith,

0:23:54.920 --> 0:23:59.320
<v Speaker 1>citcal Citadel donating hundred and fifty million to the institution.

0:24:00.000 --> 0:24:02.280
<v Speaker 1>Austin will get his fair share of David. I think

0:24:03.040 --> 0:24:09.679
<v Speaker 1>as what we thank Uh, things I could say. No,

0:24:09.880 --> 0:24:13.840
<v Speaker 1>probably get a copy of Samuelson. Austin goes to be

0:24:13.840 --> 0:24:17.199
<v Speaker 1>the former chairman of the President's Council of Economic Advisors.

0:24:30.000 --> 0:24:33.240
<v Speaker 1>David gurl has got lots of intelligent questions and technology

0:24:33.280 --> 0:24:37.440
<v Speaker 1>for the author of The Four, The Hidden DNA of Amazon, Apple, Facebook,

0:24:37.480 --> 0:24:39.520
<v Speaker 1>and Google. But I've just got one question for Scott

0:24:39.560 --> 0:24:44.120
<v Speaker 1>Galloway of New York University on Amazon, I mean, you're

0:24:44.160 --> 0:24:47.760
<v Speaker 1>living the benefits of Amazon twenty eight dollars for your

0:24:48.160 --> 0:24:51.320
<v Speaker 1>book The Four. They're walking out the door at eighteen

0:24:51.440 --> 0:24:54.960
<v Speaker 1>dollars thirty cents prime free one day shipping. That's a

0:24:55.000 --> 0:24:58.720
<v Speaker 1>discount of thirty Is Amazon your friend or enemy when

0:24:58.720 --> 0:25:03.040
<v Speaker 1>you're flogging a book? I think the answer is yes. Uh,

0:25:03.119 --> 0:25:05.679
<v Speaker 1>they're They're so dominant in the book business that I

0:25:05.680 --> 0:25:08.560
<v Speaker 1>think they've reshaped it. What's interesting about the book business, though,

0:25:08.640 --> 0:25:11.920
<v Speaker 1>is that Amazon has arguably done less damage or less

0:25:11.920 --> 0:25:14.400
<v Speaker 1>disruption of the book business than a lot of the categories.

0:25:14.400 --> 0:25:17.359
<v Speaker 1>It's kind of too after that. So they're, you know,

0:25:17.400 --> 0:25:20.080
<v Speaker 1>they're the biggest player in books. But at the same time,

0:25:20.119 --> 0:25:23.280
<v Speaker 1>as an author, they're very good at figuring out how

0:25:23.320 --> 0:25:25.480
<v Speaker 1>to track people who maybe have checked out your book,

0:25:25.520 --> 0:25:28.120
<v Speaker 1>you'll start getting haunted by ads. For the four few

0:25:28.280 --> 0:25:31.119
<v Speaker 1>I have I have, you know they'll start stalking you.

0:25:31.400 --> 0:25:34.280
<v Speaker 1>So there. I almost wanted Scott Galloway last night for Halloween.

0:25:35.440 --> 0:25:40.320
<v Speaker 1>That is a terrifying costume. And trust me, it doesn't

0:25:40.320 --> 0:25:43.399
<v Speaker 1>work anywhere. Um doesn't get you into restaurants and doesn't

0:25:43.440 --> 0:25:48.240
<v Speaker 1>it doesn't help anywhere. So yeah, Amazon, Amazon, look it dominant,

0:25:48.600 --> 0:25:50.720
<v Speaker 1>I would say on the whole good for authors. Okay,

0:25:50.800 --> 0:25:53.040
<v Speaker 1>David Garrol, why din't you start on the tech frenzy

0:25:53.760 --> 0:25:56.200
<v Speaker 1>is people know, I think it's just a bunch of blooming.

0:25:56.320 --> 0:25:59.280
<v Speaker 1>But David trying to be more intelligent than I could be.

0:25:59.440 --> 0:26:02.240
<v Speaker 1>What we learn yesterday? You had three representatives from three

0:26:02.240 --> 0:26:04.920
<v Speaker 1>of the Big four on Capitol Hill yesterday testifying before

0:26:04.920 --> 0:26:07.320
<v Speaker 1>the Senate Judiciary Committee, a subcommittee of that committee. Today,

0:26:07.359 --> 0:26:08.960
<v Speaker 1>move over to the House and we'll see a repeat

0:26:08.960 --> 0:26:11.520
<v Speaker 1>of what we saw yesterday when it comes to what

0:26:11.560 --> 0:26:14.120
<v Speaker 1>these companies did and are doing to change their behaviors.

0:26:14.160 --> 0:26:16.840
<v Speaker 1>What do we learn? So what you the new sort

0:26:16.880 --> 0:26:20.520
<v Speaker 1>of non denial denial or non apology apology is the

0:26:20.640 --> 0:26:24.280
<v Speaker 1>term we must do better and the key to it's

0:26:24.320 --> 0:26:26.840
<v Speaker 1>not a crisis itself to damage is a firm. It's

0:26:26.880 --> 0:26:29.639
<v Speaker 1>the response to the crisis. Mar the student Martha Sturgeon

0:26:29.720 --> 0:26:31.359
<v Speaker 1>go to jail for insider trading because she went to

0:26:31.800 --> 0:26:35.520
<v Speaker 1>jail for denying it, specifically obstruction, obstruction of justice. And

0:26:36.080 --> 0:26:38.000
<v Speaker 1>the only thing you really have to remember in crisis

0:26:38.040 --> 0:26:41.520
<v Speaker 1>management is to overcorrect or at least be perceived is overcorrecting.

0:26:41.600 --> 0:26:44.639
<v Speaker 1>And I would argue these guys have yet to really

0:26:44.720 --> 0:26:47.919
<v Speaker 1>put out the necessary statement and that's it. That is

0:26:47.960 --> 0:26:50.119
<v Speaker 1>the following. The CEO needs to stand in front of

0:26:50.119 --> 0:26:53.480
<v Speaker 1>America comm Risk consumer, sheha olders and say I'm personally

0:26:53.520 --> 0:26:56.879
<v Speaker 1>committing to making sure this never happens again. And they

0:26:56.920 --> 0:26:59.560
<v Speaker 1>haven't done that. How difficult is that? From a technical perspective,

0:26:59.560 --> 0:27:01.320
<v Speaker 1>how much some ppathy do you have for these companies

0:27:01.320 --> 0:27:02.960
<v Speaker 1>who say to do the kind of screening with the

0:27:03.000 --> 0:27:05.520
<v Speaker 1>individulants have the kind of vidulance that would be required

0:27:05.760 --> 0:27:10.400
<v Speaker 1>is technically an impossibility. I have almost no sympathy because

0:27:10.440 --> 0:27:12.280
<v Speaker 1>we're not talking about the realm of the possible. We're

0:27:12.320 --> 0:27:14.359
<v Speaker 1>talking about the realm of the profitable. And that is

0:27:15.000 --> 0:27:17.280
<v Speaker 1>if The New York Times can protect us from the

0:27:17.280 --> 0:27:19.960
<v Speaker 1>weaponization of their platform. On ninety million dollars in cash flow,

0:27:20.040 --> 0:27:22.800
<v Speaker 1>Facebook can figure it out. With twelve billion, Facebook could

0:27:22.880 --> 0:27:26.760
<v Speaker 1>hire ten thousand people to screen content. They could spend

0:27:26.840 --> 0:27:29.280
<v Speaker 1>half a billion dollars a year on artificial intelligence to

0:27:29.280 --> 0:27:32.080
<v Speaker 1>help those ten people identify and flag that content, and

0:27:32.119 --> 0:27:34.639
<v Speaker 1>it would dent their free cash flow five or ten percent.

0:27:34.800 --> 0:27:38.639
<v Speaker 1>When big tech tells you something is impossible, that's Latin

0:27:38.680 --> 0:27:41.400
<v Speaker 1>for it. We would be less profitable if we did this.

0:27:41.400 --> 0:27:43.679
<v Speaker 1>This is look a better business model for our country

0:27:43.680 --> 0:27:46.560
<v Speaker 1>club is to have no lifeguard to the pool, and

0:27:46.920 --> 0:27:49.080
<v Speaker 1>that's what they've done. But for some reason they've co

0:27:49.119 --> 0:27:52.080
<v Speaker 1>opted us into believing it's impossible. That's just ridiculous. Why

0:27:52.080 --> 0:27:54.000
<v Speaker 1>are they the police of all this? They're just a

0:27:54.119 --> 0:27:57.280
<v Speaker 1>kind of it. They're just a distribution system, aren't they.

0:27:57.320 --> 0:27:59.680
<v Speaker 1>That's a fair point. And that's the argument that they're

0:27:59.680 --> 0:28:03.320
<v Speaker 1>a quote unquote platform. This alterms are that platform or

0:28:03.400 --> 0:28:05.800
<v Speaker 1>the media? I would argue, I would argue the part

0:28:05.800 --> 0:28:07.480
<v Speaker 1>of the fourth of state. You create content, you spend

0:28:07.480 --> 0:28:10.200
<v Speaker 1>a billion dollars in original content, you run ads against

0:28:10.280 --> 0:28:13.040
<v Speaker 1>that content, boom. Should they be regulated by the FCC?

0:28:13.880 --> 0:28:16.360
<v Speaker 1>I mean back then, you know, I remember in Douglas

0:28:16.400 --> 0:28:20.000
<v Speaker 1>Brinkley's wonderful one volume and Walter Cronkite the whole radio

0:28:20.080 --> 0:28:23.720
<v Speaker 1>regulation when Cronkite was nobody in Kansas City. I don't

0:28:23.720 --> 0:28:25.720
<v Speaker 1>see why they shouldn't be subject to the same scrutiny.

0:28:25.720 --> 0:28:28.160
<v Speaker 1>The rest of the media is media to I looked

0:28:28.160 --> 0:28:30.480
<v Speaker 1>at the definition last night. Media is a medium that

0:28:30.560 --> 0:28:33.760
<v Speaker 1>is used to influence and reach people. Facebook defines what

0:28:33.840 --> 0:28:35.480
<v Speaker 1>it is to be a media company, and they still

0:28:35.520 --> 0:28:38.440
<v Speaker 1>haven't admitted their media company. They keep saying that they're

0:28:38.480 --> 0:28:42.959
<v Speaker 1>a platform. This would be like McDonald's serving of their

0:28:42.960 --> 0:28:45.960
<v Speaker 1>hamburgers or fake can we get encephalitis and make bad decisions?

0:28:46.000 --> 0:28:48.840
<v Speaker 1>And McDonald's defense would be, We're not a fast food restaurant,

0:28:48.840 --> 0:28:51.880
<v Speaker 1>We're a fast food platform. Facebook defines what it is

0:28:51.920 --> 0:28:54.760
<v Speaker 1>to be a media company and should and should live

0:28:54.880 --> 0:28:57.480
<v Speaker 1>up to the interesting to the responsibilities of being part

0:28:57.480 --> 0:28:59.520
<v Speaker 1>of the fourth of State. How much self awareness to

0:28:59.520 --> 0:29:01.560
<v Speaker 1>these company these have? I always have flended funding when

0:29:01.560 --> 0:29:04.120
<v Speaker 1>I go out to San Francisco Silicon Valley, the rhetoric

0:29:04.200 --> 0:29:06.840
<v Speaker 1>that you hear people toiling away to change the world.

0:29:06.840 --> 0:29:09.640
<v Speaker 1>They have these broad, big ambitions, and I wonder if

0:29:09.640 --> 0:29:12.080
<v Speaker 1>there are sense of of of place in the United

0:29:12.120 --> 0:29:15.800
<v Speaker 1>States in the world in society generally, UH is somehow

0:29:15.840 --> 0:29:19.640
<v Speaker 1>skill show. And this is gonna sound cynical, but I

0:29:19.680 --> 0:29:23.200
<v Speaker 1>believe what Peter Drucker said that organizations are here to

0:29:23.200 --> 0:29:25.840
<v Speaker 1>create a middle class and four profit entities, which these

0:29:25.840 --> 0:29:29.400
<v Speaker 1>companies are, are primarily there to create economic security for

0:29:29.440 --> 0:29:32.360
<v Speaker 1>their employees and their shareholders, not in that order. And

0:29:32.400 --> 0:29:34.800
<v Speaker 1>the notion that they're there to connect the world or

0:29:34.880 --> 0:29:37.720
<v Speaker 1>save the planet or do no evil, I think it

0:29:37.760 --> 0:29:40.680
<v Speaker 1>is more marketing than it is reality. And every quarter

0:29:40.880 --> 0:29:43.240
<v Speaker 1>people analysts don't ask them if they're saving the world,

0:29:43.240 --> 0:29:45.440
<v Speaker 1>are connecting the earth, They ask them what were your earnings?

0:29:45.680 --> 0:29:48.920
<v Speaker 1>And I think they are very focused on profitability, as

0:29:48.920 --> 0:29:51.360
<v Speaker 1>they should be. I don't. I think they're doing exactly

0:29:51.360 --> 0:29:54.320
<v Speaker 1>what they're supposed to be. The problem is we've personified

0:29:54.320 --> 0:29:57.040
<v Speaker 1>these companies and we think they're almost christ like. We've

0:29:57.080 --> 0:29:59.200
<v Speaker 1>given them the mother of all hall passes because we've

0:29:59.240 --> 0:30:03.000
<v Speaker 1>decided who's we us society. I think we look at

0:30:03.000 --> 0:30:06.840
<v Speaker 1>these companies differently. Even even these questions if they should

0:30:06.920 --> 0:30:09.719
<v Speaker 1>be subject to the same regulation as radio, why wouldn't

0:30:09.720 --> 0:30:13.920
<v Speaker 1>they Why why wouldn't these companies be subject If if

0:30:13.920 --> 0:30:17.080
<v Speaker 1>a company is weaponized by Russia and other media firms

0:30:17.080 --> 0:30:19.920
<v Speaker 1>were not. Then isn't the obvious and answer or logic

0:30:20.680 --> 0:30:22.960
<v Speaker 1>'to our more regulations. Let's let's take all the clicks

0:30:22.960 --> 0:30:25.440
<v Speaker 1>that fit to print. I mean, do the analog of

0:30:25.560 --> 0:30:29.320
<v Speaker 1>Facebook to the New York Times, do the analog of facebooks?

0:30:29.320 --> 0:30:32.080
<v Speaker 1>And how is Facebook? Well, it's because you know, I'm

0:30:32.160 --> 0:30:36.080
<v Speaker 1>I'm at I'm recently, sir, Professor Gellow. Compare the New

0:30:36.160 --> 0:30:39.240
<v Speaker 1>York Times, then the Facebook, the the pressures that the

0:30:39.280 --> 0:30:44.040
<v Speaker 1>Sulzburgs have, yeah versus Zuckerberg. Okay, So I was on

0:30:44.040 --> 0:30:45.320
<v Speaker 1>the board of the New York Times for a couple

0:30:45.320 --> 0:30:48.640
<v Speaker 1>of years, and in my second board meeting, and this

0:30:48.760 --> 0:30:51.440
<v Speaker 1>might be inside baseball, I suggested we shut off Google.

0:30:51.600 --> 0:30:54.680
<v Speaker 1>I think it's ridiculous. The stupidest thing we've done in

0:30:54.760 --> 0:30:57.960
<v Speaker 1>old media was buy into this lie that information wants

0:30:57.960 --> 0:31:00.840
<v Speaker 1>to be free. Your boss doesn't think information wants to

0:31:00.880 --> 0:31:03.400
<v Speaker 1>be free. And there's a reason why this firm is

0:31:03.440 --> 0:31:06.720
<v Speaker 1>still fabulously successful. But we at the New York Times.

0:31:06.800 --> 0:31:09.120
<v Speaker 1>Let Google show up with a dump truck and start

0:31:09.160 --> 0:31:12.720
<v Speaker 1>taking cash from us, crawling our data, slicing it up,

0:31:13.120 --> 0:31:16.000
<v Speaker 1>serving it against ads that they could monetize a ten

0:31:16.080 --> 0:31:19.800
<v Speaker 1>act what we could monetize and debased our gorgeous content.

0:31:19.840 --> 0:31:23.560
<v Speaker 1>We took Birken bags and distributed them through Walmart. Information

0:31:23.600 --> 0:31:26.840
<v Speaker 1>Wants to Be Free one of the stupidest things we've

0:31:26.920 --> 0:31:29.840
<v Speaker 1>ever bought into. We're talking with Scott Galloway of New

0:31:29.880 --> 0:31:32.880
<v Speaker 1>York University's book The Four. I have a rave review

0:31:32.920 --> 0:31:36.760
<v Speaker 1>on it, the hidden DNA of Amazon, Apple, Facebook, and Google.

0:31:36.800 --> 0:31:41.120
<v Speaker 1>It's incredibly refreshing given the other business books that are

0:31:41.160 --> 0:31:43.680
<v Speaker 1>out there. And what's refreshing about you, Scott, as you've

0:31:43.680 --> 0:31:46.760
<v Speaker 1>been on both sides of the fences. J Putney migrates

0:31:46.800 --> 0:31:50.640
<v Speaker 1>down under three dollars per share? What was it like advising,

0:31:50.800 --> 0:31:55.640
<v Speaker 1>consulting and being on the board of Edward Bauer old Line?

0:31:55.800 --> 0:31:59.560
<v Speaker 1>What Seattle Retailer? Yeah, Seattle retail are kind of an

0:31:59.720 --> 0:32:02.160
<v Speaker 1>icon brand in the in the Northwest. I was put

0:32:02.240 --> 0:32:05.000
<v Speaker 1>on late by the hedge funds who wanted to kind

0:32:05.040 --> 0:32:09.680
<v Speaker 1>of muscle it into reorganizations. So you know, I was

0:32:09.800 --> 0:32:11.520
<v Speaker 1>there when it was kind of near the end. But

0:32:11.560 --> 0:32:14.480
<v Speaker 1>what's interesting is it got bought again in another bout,

0:32:14.560 --> 0:32:16.320
<v Speaker 1>and it's about to do kind of chapter twelve. I

0:32:16.360 --> 0:32:19.200
<v Speaker 1>think it's about to go bankrupt again. But you're seeing

0:32:19.240 --> 0:32:22.800
<v Speaker 1>brands everywhere under attack. The era of what I would

0:32:22.800 --> 0:32:24.680
<v Speaker 1>refer to as a brand era, the sun has passed

0:32:24.720 --> 0:32:28.240
<v Speaker 1>midday on traditional kind of brand, brand building and shareholder

0:32:28.280 --> 0:32:31.720
<v Speaker 1>value through through a marginal product with great associations. That's over.

0:32:32.160 --> 0:32:34.760
<v Speaker 1>How much is what we're seeing here a governance issue?

0:32:34.840 --> 0:32:37.560
<v Speaker 1>Of course, Uber is an outlier example of problems with

0:32:37.640 --> 0:32:39.920
<v Speaker 1>the with the board of directories. But with these big companies,

0:32:39.920 --> 0:32:43.000
<v Speaker 1>are they adequately governed by folks who know business and

0:32:43.920 --> 0:32:47.120
<v Speaker 1>know about what historically business has been and stood for.

0:32:48.360 --> 0:32:51.240
<v Speaker 1>So in media companies, media has and this is not

0:32:51.400 --> 0:32:54.160
<v Speaker 1>just YOURR Facebook and Google, but all media companies have

0:32:54.320 --> 0:32:56.640
<v Speaker 1>talked themselves or most of them into believing that they're

0:32:56.680 --> 0:33:01.720
<v Speaker 1>special and that the founders have some sort of special insight,

0:33:01.920 --> 0:33:04.280
<v Speaker 1>that they need protection from shareholders and the owners. So

0:33:04.320 --> 0:33:06.560
<v Speaker 1>they typically have two classes of stock. And that's true

0:33:06.600 --> 0:33:09.280
<v Speaker 1>of UM, It's true the New York Times Company. I

0:33:09.320 --> 0:33:11.520
<v Speaker 1>believe it's true of news Core, and I know it's

0:33:11.520 --> 0:33:15.040
<v Speaker 1>true of Google and Facebook. Now it's also true of Snap.

0:33:15.160 --> 0:33:16.840
<v Speaker 1>You have a twenty seven year old will you buy

0:33:16.880 --> 0:33:19.200
<v Speaker 1>a share? And Snap you have no rights, you have

0:33:19.360 --> 0:33:21.240
<v Speaker 1>no say, you have no ability to put anyone on

0:33:21.320 --> 0:33:24.120
<v Speaker 1>the board, and it's run by a twenty seven year

0:33:24.120 --> 0:33:26.200
<v Speaker 1>old whose company is now worth more than Vatcom, the

0:33:26.240 --> 0:33:29.680
<v Speaker 1>New York Times and combined, It's like, what could go wrong? Right?

0:33:29.760 --> 0:33:33.040
<v Speaker 1>So corporate governance, there isn't a lot of corporate governance.

0:33:33.080 --> 0:33:35.520
<v Speaker 1>Here's the board of directors of these companies aren't really

0:33:35.560 --> 0:33:38.320
<v Speaker 1>a board. They're an advisory board because they don't get

0:33:38.360 --> 0:33:40.280
<v Speaker 1>to fire the CEO and they don't don't get to

0:33:40.360 --> 0:33:41.760
<v Speaker 1>buy or sell the company, which at the end of

0:33:41.760 --> 0:33:43.800
<v Speaker 1>the day is really the only two things that matters

0:33:43.840 --> 0:33:45.560
<v Speaker 1>for board. How do we get to that point? I

0:33:45.560 --> 0:33:47.120
<v Speaker 1>look at the sort of social side of things and

0:33:47.200 --> 0:33:49.600
<v Speaker 1>our willingness or to be complicit, to give away data,

0:33:49.600 --> 0:33:51.960
<v Speaker 1>to give away information because it's convenient or easy, And

0:33:52.040 --> 0:33:53.960
<v Speaker 1>I look at it on the other side, led you

0:33:54.040 --> 0:33:56.040
<v Speaker 1>with the with governance and management and just the way

0:33:56.080 --> 0:33:58.960
<v Speaker 1>these companies are run. How did we we become we

0:33:59.160 --> 0:34:00.680
<v Speaker 1>society again? Talk and that it with it with a

0:34:00.760 --> 0:34:03.880
<v Speaker 1>capitalists become so comfortable with that happening. Sure we were

0:34:03.880 --> 0:34:05.680
<v Speaker 1>talking about this during the break. I believe that we

0:34:05.800 --> 0:34:08.120
<v Speaker 1>no longer worship at the altar of character and kindness,

0:34:08.200 --> 0:34:11.520
<v Speaker 1>but the altar of innovators and shareholder value, and we

0:34:11.600 --> 0:34:14.200
<v Speaker 1>believe that these people are good for society, good people.

0:34:14.560 --> 0:34:17.759
<v Speaker 1>I think they're incredibly savvy, they're incredibly impressive, and there's

0:34:17.800 --> 0:34:20.040
<v Speaker 1>a political bend here. I believe they've wrapped themselves in

0:34:20.120 --> 0:34:23.279
<v Speaker 1>a pink or rainbow or a neon blue blanket. Because progressives,

0:34:23.360 --> 0:34:25.960
<v Speaker 1>as a general rule are perceived as being very nice

0:34:26.160 --> 0:34:29.480
<v Speaker 1>and weak. It's a great foil for for a company

0:34:29.560 --> 0:34:32.200
<v Speaker 1>that acts like Darth Vader and in a rand during

0:34:32.239 --> 0:34:34.839
<v Speaker 1>the day, wrap yourself in a progressive blanket and you're

0:34:34.840 --> 0:34:37.200
<v Speaker 1>not seeing this threatening. Look. At Microsoft, they were perceived

0:34:37.280 --> 0:34:40.719
<v Speaker 1>as more conservative, and conservatives are largely seen as being

0:34:40.920 --> 0:34:44.840
<v Speaker 1>smart but mean. So the foil, the illusionist trick is

0:34:44.960 --> 0:34:48.160
<v Speaker 1>to come off as very very progressive and liberal and

0:34:48.320 --> 0:34:51.360
<v Speaker 1>caring about other people, because then during the day you

0:34:51.440 --> 0:34:54.600
<v Speaker 1>can be Darth Vader. But give the parallel. Then then

0:34:54.680 --> 0:34:57.200
<v Speaker 1>you do this a bit. In the book before of

0:34:57.360 --> 0:35:01.120
<v Speaker 1>these giants and John d Rockefe are literally the first

0:35:01.239 --> 0:35:04.360
<v Speaker 1>business book I ever read was I did tarrible. To

0:35:04.480 --> 0:35:06.719
<v Speaker 1>this day, I can't tell you why I pulled it

0:35:06.800 --> 0:35:10.480
<v Speaker 1>off the shelf at Fairport High School a million years ago.

0:35:11.120 --> 0:35:14.440
<v Speaker 1>How do they relate to John D. Rockefeller, Well, you

0:35:14.480 --> 0:35:18.080
<v Speaker 1>mean in terms of concentration, concentration and come on power

0:35:18.360 --> 0:35:24.640
<v Speaker 1>simply so. So I would argue that at share of

0:35:24.840 --> 0:35:28.279
<v Speaker 1>search and search is now a bigger business than the

0:35:28.480 --> 0:35:32.840
<v Speaker 1>entire advertising business by dollar volume of any country except

0:35:32.880 --> 0:35:35.400
<v Speaker 1>in the US. And you have one company that controls

0:35:35.520 --> 0:35:38.680
<v Speaker 1>nine percent of it. It's Google. So I would argue,

0:35:38.680 --> 0:35:41.520
<v Speaker 1>I would bet Google it has more power and concentration

0:35:41.560 --> 0:35:44.040
<v Speaker 1>of market share than the railroads? Are mob Bel did

0:35:44.040 --> 0:35:46.239
<v Speaker 1>when they were broken? Are we waiting for I did

0:35:46.400 --> 0:35:50.000
<v Speaker 1>Tarble to come along to break up Google? Well? Are

0:35:50.600 --> 0:35:53.200
<v Speaker 1>the equip analog to that? And the only regulator in

0:35:53.239 --> 0:35:55.520
<v Speaker 1>the world now who I would describe whose testicles have

0:35:55.640 --> 0:35:59.040
<v Speaker 1>descended is Marguerite Messenger. She's the one that's going after them.

0:35:59.440 --> 0:36:02.120
<v Speaker 1>And it's because as war, the war against big tech

0:36:02.280 --> 0:36:03.960
<v Speaker 1>is going to break out where all the other big

0:36:04.040 --> 0:36:06.480
<v Speaker 1>conflicts have broken out, It's going to break out in Europe, Tom,

0:36:06.600 --> 0:36:09.160
<v Speaker 1>because we register a lot of benefit here and a

0:36:09.239 --> 0:36:11.320
<v Speaker 1>lot of downside in Europe they register all of the

0:36:11.360 --> 0:36:14.400
<v Speaker 1>downside and a fractory I'll agree with that analysis, But

0:36:14.520 --> 0:36:17.279
<v Speaker 1>then how do you respond to the natural lockey in

0:36:17.920 --> 0:36:23.719
<v Speaker 1>individualistic We're American we're gonna do it ourselves attitude that

0:36:23.800 --> 0:36:27.239
<v Speaker 1>pushes against Mr Investiger in Europe. I mean we push

0:36:27.280 --> 0:36:29.680
<v Speaker 1>against that theme, don't we? Yeah? No, I don't. I

0:36:29.760 --> 0:36:31.920
<v Speaker 1>don't think people say what could get in the way

0:36:31.920 --> 0:36:33.680
<v Speaker 1>of these guys and people. I believe the only thing

0:36:33.719 --> 0:36:35.680
<v Speaker 1>that standing between any of them and a trillion dollars

0:36:35.719 --> 0:36:38.520
<v Speaker 1>in market cap right now is Washington or Brussels, and

0:36:38.600 --> 0:36:41.560
<v Speaker 1>it's definitely more likely going to be Brussels. But I

0:36:41.640 --> 0:36:43.920
<v Speaker 1>don't you know, at some point Tom one of these

0:36:44.239 --> 0:36:47.360
<v Speaker 1>Northern European nations is going to say, is the model

0:36:47.440 --> 0:36:49.759
<v Speaker 1>of letting these guys in worked out better? Or is

0:36:49.800 --> 0:36:51.879
<v Speaker 1>the Chinese model where you let them in just long

0:36:51.960 --> 0:36:53.719
<v Speaker 1>enough to steal their i P and then prop up

0:36:53.760 --> 0:36:56.400
<v Speaker 1>a local competitor and capture all the value. Do the

0:36:56.560 --> 0:36:58.800
<v Speaker 1>Chinese have it wrong? Who are the dumb ones here? So?

0:36:58.840 --> 0:37:01.960
<v Speaker 1>I wouldn't be surprised if we see a small European

0:37:02.080 --> 0:37:04.880
<v Speaker 1>nation actually outright ban one or more of these companies.

0:37:04.920 --> 0:37:07.319
<v Speaker 1>I think the worm has turned against big Tech. I've

0:37:07.360 --> 0:37:09.880
<v Speaker 1>had a case to talk to to Margaret Vesker in Washington,

0:37:09.960 --> 0:37:11.720
<v Speaker 1>and she's kind of seen, at least as I perceived

0:37:11.719 --> 0:37:13.560
<v Speaker 1>it as a curiosity there in terms of where she's

0:37:13.560 --> 0:37:15.120
<v Speaker 1>coming from, what she's trying to do, and I think

0:37:15.160 --> 0:37:17.480
<v Speaker 1>she's probably the subject of a lot of ire there,

0:37:17.520 --> 0:37:20.400
<v Speaker 1>of course in the Bay Area as well. What accounts

0:37:20.400 --> 0:37:22.840
<v Speaker 1>for the cultural difference there between where Brussels is and

0:37:22.880 --> 0:37:25.879
<v Speaker 1>where Washington is And are there any indications that our

0:37:25.920 --> 0:37:28.000
<v Speaker 1>sense of competition is going to change or revolve as

0:37:28.000 --> 0:37:29.360
<v Speaker 1>a result of what we saw in this election, of

0:37:29.400 --> 0:37:31.840
<v Speaker 1>what we've see in terms of the micro or size

0:37:31.880 --> 0:37:34.520
<v Speaker 1>of these companies there, there's a big difference. And it

0:37:34.600 --> 0:37:38.640
<v Speaker 1>said in the US, it's hard to deny we register

0:37:38.680 --> 0:37:40.759
<v Speaker 1>a great deal of benefit from these firms. Amazon is

0:37:40.760 --> 0:37:43.680
<v Speaker 1>the largest recruiter from my class. You have the real

0:37:43.800 --> 0:37:47.440
<v Speaker 1>estate prices in California or northern California skyrocketed because of

0:37:47.520 --> 0:37:51.000
<v Speaker 1>the wealth created there. They they're sources of national pride there.

0:37:51.360 --> 0:37:54.239
<v Speaker 1>You know they are ours. It's a huge sort. They

0:37:54.320 --> 0:37:59.040
<v Speaker 1>create competition, economic growth, the all the concerns around privacy, job,

0:37:59.440 --> 0:38:03.239
<v Speaker 1>job just direction, weaponization by foreign adversaries are a real conversation.

0:38:03.320 --> 0:38:05.719
<v Speaker 1>We're having it. But in Europe there aren't a lot

0:38:05.760 --> 0:38:09.040
<v Speaker 1>of university buildings or hospital wings named after Facebook or Google.

0:38:09.120 --> 0:38:12.920
<v Speaker 1>Billionaires show the question is if if if I don't

0:38:13.040 --> 0:38:15.440
<v Speaker 1>get the upside and I get all the downside, that

0:38:15.560 --> 0:38:18.960
<v Speaker 1>stiffens the regulators backbones in Europe. David, just to point

0:38:19.040 --> 0:38:21.799
<v Speaker 1>things out, and you know, I've read most of Galloway's

0:38:21.880 --> 0:38:24.920
<v Speaker 1>tone here. I've read the first point of the Old Testament,

0:38:25.000 --> 0:38:28.040
<v Speaker 1>but not the New. Did I know, David Gura, that

0:38:28.160 --> 0:38:32.480
<v Speaker 1>Amazon has five d forty one thousand employees. I don't

0:38:32.520 --> 0:38:35.719
<v Speaker 1>believe I knew that. Is there a point at which

0:38:35.840 --> 0:38:38.520
<v Speaker 1>got you push against the company becoming too big? And others?

0:38:38.560 --> 0:38:40.520
<v Speaker 1>We can talk about how regulation might curb the growth

0:38:40.560 --> 0:38:43.160
<v Speaker 1>through the influence of a company, but just I guess

0:38:43.160 --> 0:38:44.920
<v Speaker 1>it's a principle of physical Can it get too big?

0:38:44.960 --> 0:38:46.640
<v Speaker 1>Can a company get two sides of Can Google and

0:38:46.680 --> 0:38:49.399
<v Speaker 1>Amazon become too big? I don't know if they've become

0:38:49.440 --> 0:38:51.359
<v Speaker 1>too big. They're definitely not too big. Keep in mind,

0:38:52.200 --> 0:38:54.440
<v Speaker 1>I mean Tom talked about the half a million employees

0:38:54.640 --> 0:38:58.520
<v Speaker 1>at Amazon. The more interesting fact is that Facebook is

0:38:58.560 --> 0:39:00.319
<v Speaker 1>now I think, the fourth most valuable company in the world.

0:39:00.360 --> 0:39:02.520
<v Speaker 1>They do with twenty two th employees. And if you

0:39:02.600 --> 0:39:06.080
<v Speaker 1>take these companies combined, it's the population of the Lower

0:39:06.120 --> 0:39:09.640
<v Speaker 1>East Side with the GDP of India so GDP of

0:39:09.680 --> 0:39:12.239
<v Speaker 1>India spread across the Lower East Side. They outside. It's

0:39:12.239 --> 0:39:13.640
<v Speaker 1>not that can they become too big? Is it? Can

0:39:13.680 --> 0:39:16.200
<v Speaker 1>they become too powerful? And that's a that's a legitimate question.

0:39:16.440 --> 0:39:19.319
<v Speaker 1>You do your gen mooriss imitation at the back end

0:39:19.360 --> 0:39:21.960
<v Speaker 1>of the book and you say the four in you

0:39:22.400 --> 0:39:25.239
<v Speaker 1>what should you do about this moment? And this is

0:39:25.320 --> 0:39:29.200
<v Speaker 1>a profoundly American issue, which is the de peopling of

0:39:29.320 --> 0:39:31.480
<v Speaker 1>America to the cities, and this has to do with

0:39:31.600 --> 0:39:35.040
<v Speaker 1>our American politics. Get to a city, Yeah, what do

0:39:35.080 --> 0:39:37.520
<v Speaker 1>you mean by that? Two thirds of economic value is

0:39:37.520 --> 0:39:38.920
<v Speaker 1>going to be created in a city. When you're in

0:39:38.960 --> 0:39:41.680
<v Speaker 1>a city of bump into people who are better or

0:39:42.040 --> 0:39:43.880
<v Speaker 1>you know, are the best in the world. It's when

0:39:43.920 --> 0:39:45.719
<v Speaker 1>you play tennis, so someone who's better than you, you

0:39:45.840 --> 0:39:48.360
<v Speaker 1>get better. So rally with someone who's great and the

0:39:48.440 --> 0:39:50.839
<v Speaker 1>best in the world. Are gravitating to cities because that's

0:39:50.880 --> 0:39:52.919
<v Speaker 1>where the economic value is. To get to a city

0:39:52.960 --> 0:39:55.319
<v Speaker 1>and pump off in rally with better tennis. Twenty five

0:39:55.360 --> 0:39:57.359
<v Speaker 1>year old in Brooklyn, they can't afford to live large,

0:39:57.440 --> 0:40:00.320
<v Speaker 1>Like David Girl, which city should they move to? Where's

0:40:00.320 --> 0:40:04.160
<v Speaker 1>Galloway's favorite city right now? Oh? Gosh, Tom, if you

0:40:04.200 --> 0:40:05.919
<v Speaker 1>can afford to, you want to live in New York

0:40:06.200 --> 0:40:08.920
<v Speaker 1>or San Francisco because it's a very endeah. But come on,

0:40:09.000 --> 0:40:11.960
<v Speaker 1>they can't. I mean no, you know it's outrageous. Give

0:40:12.040 --> 0:40:14.000
<v Speaker 1>me a secondary city here. I gotta make some news

0:40:14.040 --> 0:40:18.000
<v Speaker 1>and sell serious XM Channel one nineteen somewhere Miami, a

0:40:18.800 --> 0:40:23.520
<v Speaker 1>small city like Miami, Miam is fantastic. Nashville, Um, Queens, Yeah,

0:40:23.640 --> 0:40:26.880
<v Speaker 1>there's there's there's a ton of great cities. Uh. St. Louis,

0:40:26.960 --> 0:40:30.319
<v Speaker 1>Wash you that probably the fastest. There we go. We'll

0:40:30.360 --> 0:40:35.280
<v Speaker 1>leave at their Washington University, St. Louis. Riley from St. Louis,

0:40:35.400 --> 0:40:37.959
<v Speaker 1>we say good morning to you. Scott Galloway. The book

0:40:38.080 --> 0:40:41.000
<v Speaker 1>is The Four Even Riley from St. Louis is going

0:40:41.040 --> 0:40:54.440
<v Speaker 1>to read it. This is Bloomberg. Thanks for listening to

0:40:54.520 --> 0:40:59.160
<v Speaker 1>the Bloomberg Surveillas podcast. Subscribe and listen to interviews on

0:40:59.360 --> 0:41:04.200
<v Speaker 1>Apple Pie, Guests, SoundCloud, or whichever podcast platform you prefer.

0:41:04.760 --> 0:41:07.799
<v Speaker 1>I'm on Twitter at Tom Keene, David Gura is at

0:41:07.960 --> 0:41:12.719
<v Speaker 1>David Gura. Before the podcast, you can always catch us worldwide.

0:41:13.000 --> 0:41:14.040
<v Speaker 1>I'm Bloomberg Radio