Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security and
Speaker 2: congratulations Deon sandersy.
Speaker 3: Y do you believe Dodo want to hear it was
Speaker 3: just one game? Stop that that's hate TCU.
Speaker 4: Then they compete last year for like the national title.
Speaker 2: They got destroyed in the National champions they would run
Speaker 2: up to the national two team in the country last year.
Speaker 4: There's gonna be a lot of hate.
Speaker 2: They now underdogs, twenty point under dogs, and they went
Speaker 2: away game yes.
Speaker 4: And one look instead of school records. While they did it, he.
Speaker 3: Got voted popping man. I used to live in Colorado.
Speaker 3: Nobody was going to voter sold out.
Speaker 2: We had We had a conversation about.
Speaker 4: In Miami about the turnaround. Yes, yeah, And I said, what.
Speaker 2: You said it take. You said it's gonna take four years.
Speaker 4: I said two years. You said next year.
Speaker 2: I said next year.
Speaker 4: I said no, no, no, no, no, no, no no, it's like this,
Speaker 4: then let's do it. If you want, let's do it.
Speaker 4: Let's records.
Speaker 2: I said, it's gonna take two years because you got
Speaker 2: to get a whole new team. Yes, they did want
Speaker 2: what they did is for We're going for the whole team.
Speaker 2: TCU also had a new team too. They were the
Speaker 2: second highest turnover rate outside of Colorado. But I said,
Speaker 2: what they have to compete with in the pack, I
Speaker 2: don't even know what it's called. They all everybody's leaving.
Speaker 2: I've just seen Stanford's not in the PAC twelve anymore.
Speaker 4: It's yeah.
Speaker 2: I said, they still gotta You said they're gonna finish,
Speaker 2: They're gonna beat winning PAC twelve. I said, wait, they
Speaker 2: still gotta beat USC, they still gotta face Oregon.
Speaker 4: These are top ten teams.
Speaker 2: You said two years or four years.
Speaker 4: I said too too. It's gonna take at least two
Speaker 4: You said next year. He's going.
Speaker 2: It's happening now.
Speaker 4: They won.
Speaker 2: They won their first game. That's a big win. Number
Speaker 2: seventeen team and that's a big win. It's a great win.
Speaker 4: I'm not not him.
Speaker 2: Hunter is the best player in the car. I've never
Speaker 2: seen five players. I've never seen a player play every
Speaker 2: single down like this is that's a good He's playing
Speaker 2: like Pop Warner. Yeah, he's playing every down on generation
Speaker 2: top five player and they what a back he's he's doing.
Speaker 2: He's top five quarterbacks.
Speaker 4: Yeah, I'm five hundred yards.
Speaker 3: You know.
Speaker 2: They they set records and we are rooting for them, right,
Speaker 2: We are rooting for them. What I'm saying is based
Speaker 2: on what is returning to the PAC twelve. Caleb Williams
Speaker 2: is the Heisman Trophy at USC. He's probably gonna be
Speaker 2: the number one pick in the draft. Look what he
Speaker 2: is playing at USC. They play at USC this year.
Speaker 2: I want them to want that's gonna that's prime time.
Speaker 2: When when they play Oregon, that's gonna be prime time.
Speaker 2: They still got some games on their schedule. It's like, Yo,
Speaker 2: they got and it's the first year. Never said that
Speaker 2: they was gonna win. I said that they're gonna have
Speaker 2: a winning record. They won one game last year, last
Speaker 2: year one in ten. Our prediction was that they will
Speaker 2: have a winning record this year. They will be probably
Speaker 2: the Pac ten whatever whatever it was, Packed twelve, It
Speaker 2: will be the Pac twelve winners next year, and then
Speaker 2: by year three day competing for a national champion, they
Speaker 2: might accelerate that.
Speaker 4: You think they can win the Pack twelve this year? Capable?
Speaker 4: Just going on the record, then yes, capable, not cable.
Speaker 4: Top two, Top twelve.
Speaker 3: I think they'll be a tough THREEP three, top three,
Speaker 3: top three. More portly for the audience. Since you guys
Speaker 3: interviewed him, OK, what are some leadership lessons from Dion
Speaker 3: that you guys learned that do you think of the
Speaker 3: audience could apply to themselves tonight.
Speaker 4: Dion is a man of high character.
Speaker 2: Yep, he has a belief in himself and he instows
Speaker 2: it or not only just his teammates, but his family. Right,
Speaker 2: So we just can't take that for granted that that
Speaker 2: is his son playing quarterback. Yes, that's tough in itself
Speaker 2: playing under your father, but you can see the belief
Speaker 2: that he hasn't his safety, right, that's his son as well, right,
Speaker 2: But it feels like the entire team feels like they
Speaker 2: are his kids. And he's done that since he was
Speaker 2: in Texas coaching youth football. When he's at Jackson State,
Speaker 2: it felt that way. He's a man of high character
Speaker 2: who as a wealth of knowledge inside the game of football,
Speaker 2: but more importantly, he has a wealth knowledge.
Speaker 4: In the game of life.
Speaker 2: I feel like when you hear him talk, it's not
Speaker 2: just something that's been rehearsed, just something that he's actually
Speaker 2: lived and he lived it. And the kids believe in it, right,
Speaker 2: His students believe in it, his athletes.
Speaker 4: But it's starts.
Speaker 2: It's translating, right, Like even down to the littlest things
Speaker 2: like when he changed the captain off the jersey he
Speaker 2: took it off. You know, we don't we don't believe
Speaker 2: in captains. We really believe in leaders. And we believe
Speaker 2: in dogs. So if they got a L on their shirt,
Speaker 2: their leaders and if they got the deal on it,
Speaker 2: that they dogs. Just changing the narrative of what the
Speaker 2: expectation can be in because people are still looking at
Speaker 2: him like, yeah, that's a former athlete. He's a football player.
Speaker 2: He is a No, it just doesn't translate. Well, most
Speaker 2: players don't turn into great coaches. He's doing it, but
Speaker 2: he's bigger, bigger than a coach. He's a leader of
Speaker 2: young men.
Speaker 5: I'm gonna give you business. This is the business. And
Speaker 5: I spoke about this when we interviewed on UH. He
Speaker 5: has done the best job I've ever seen ever as
Speaker 5: far as utilizing social media and captivating, controlling the narrative
Speaker 5: and incorporating culture. He did it at Jackson State.
Speaker 2: He's doing it.
Speaker 5: He's doing it at Conorados when you see Gillian Wallow
Speaker 5: and you see yellow breezy and locker room, and even
Speaker 5: for us when he was following us and I just
Speaker 5: d M him like you know, hey, with loved it,
Speaker 5: and he's like, let's do it, let's set it up.
Speaker 5: He was in tuned And know how many college college
Speaker 5: coaches they're not watching league He's in tuned enough to
Speaker 5: know who's the moving and shakers in the culture and
Speaker 5: who's important for his own personal brand. But more important,
Speaker 5: he knows as his brand personally grows, than it's going
Speaker 5: to be easier to recruit players. You create a culture
Speaker 5: and you create a wave, and he's doing it even
Speaker 5: how the style of content cell phone content, And that's
Speaker 5: something that I probably shouldn't even say this because I
Speaker 5: know nobody would ever do it for us. But one
Speaker 5: of the things that we did was we cut videographers
Speaker 5: and started just using cell phones because he realized that
Speaker 5: the organic footage was more beneficial then highly produced videos.
Speaker 5: And Deon sens is a major reason why we did that,
Speaker 5: because just watching him his videos getting five hundred thousand,
Speaker 5: six hundred thousand views, and it would just be him
Speaker 5: just wapping up Michael Irvin or him just you know,
Speaker 5: meeting Lawren Sapp and his other son is the one
Speaker 5: that's actually curating it with the cell phone, and he
Speaker 5: was he's mastered social media and he's utilized social media.
Speaker 5: You don't get forty eight new transfers and it's not
Speaker 5: just those three plays. He's gotten probably the best recruiting
Speaker 5: class from Class in America, Notre Dame, all of these
Speaker 5: top schools.
Speaker 2: This is another reason why why they won.
Speaker 5: He's done that because he's created a buzz around his
Speaker 5: culture that I've never seen before ever from social media.
Speaker 5: And that's not done by accident. He's a tremendous he
Speaker 5: has a marketing mind. He's a marketing games and even
Speaker 5: like the things that he's saying, like he knows that
Speaker 5: I'm gonna say this is gonna go viral. So like
Speaker 5: the press the press conference at the end of when
Speaker 5: he starts to go on up. He was doing that
Speaker 5: when he was playing. He dumped he dumped the bucket
Speaker 5: of ice on a reporter one time. I remember when
Speaker 5: when he was playing football. So he's been doing this
Speaker 5: his whole career. He's he always knew how to create
Speaker 5: a lane for himself. He realized that, I think his
Speaker 5: end goal is to go to the NFL. But he's
Speaker 5: realizing that he's fast tracking his trajectory. He's not working
Speaker 5: his way up the ranks being a defensive coordinator and
Speaker 5: then you know, doing it, he's fast tracking it. Making enemies.
Speaker 5: You're saying, being loud, being flashy. Social media people don't
Speaker 5: like it, but he's jumping the ladder. He's jumping the
Speaker 5: ladder to the point now where he's the biggest name
Speaker 5: in college sports.
Speaker 2: Absolutely for anybody, for a player, for a coach. Like
Speaker 2: in college sports, Deon Sanders is the biggest name.
Speaker 4: That's not easy to do.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day, imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will.
Speaker 4: Be protected sponsored by the United States Department of Homeland Security.
Speaker 5: So it's like, you know, his marketing, the marketing genius
Speaker 5: of it is something that I think anybody should look at.
Speaker 5: How he's marketed himself in just four years really and
Speaker 5: has catapulted his stock is actually pretty phenomenal.
Speaker 2: Saturday was the biggest recruitment tool that he ever needed.
Speaker 2: Here's an interesting part of that whole story. When he
Speaker 2: was at Jackson State, he interviewed at one other school.
Speaker 4: You know what that school was? What school was TCU
Speaker 4: really and they did not hire him.
Speaker 2: The chip on the shoulder bigger than a chip, right,
Speaker 2: add me to the schedule and let's go in there
Speaker 2: and do it on the road. And so when he's
Speaker 2: talking about God is good and guy's working at all times,
Speaker 2: there's a little piece of that, like you guys shunned
Speaker 2: the opportunity to have me here, and I went to
Speaker 2: Colorado and I brought my guys here with me, and uh,
Speaker 2: they wanted an impressor fashion.
Speaker 4: It was musty TV. But that's that's the best part.
Speaker 2: Like now Colorado, which was a one win team, we
Speaker 2: can't under the under my.
Speaker 4: Popping bord one buddy and voter.
Speaker 2: But the last time I remember Colorado, I think Cordel
Speaker 2: Stewart was Cordel Stewart was the back of the day.
Speaker 4: That's the last time that was important.
Speaker 2: Yes, Rashon Saloon wanted the Heightsman in ninety four, but
Speaker 2: last time that Cordel Stewart was a quarterback, last time
Speaker 2: they were relevant. They're on national TV almost every week. Yes,
Speaker 2: they're having college game Day at both of Colorado next
Speaker 2: week versus Nebraska.
Speaker 4: And again you cannot buy a ticket.
Speaker 2: They had college Dame Dave Jackson, Mississippi. Here's my theory
Speaker 2: on on what Deon did this is. I think he's
Speaker 2: I think he was a college he was a high
Speaker 2: school coach in Texas.
Speaker 4: Right.
Speaker 5: I think he said, I want to become an NFL coach.
Speaker 5: How do I fast tracked this as quick as possible?
Speaker 4: Yeah?
Speaker 2: The first step is you gotta be a college coach. Right,
Speaker 2: But you got to usually work your way up the
Speaker 2: ranks to become a college coach. So he says, Okay,
Speaker 2: I'm not going to go to it.
Speaker 5: He could have went to like a big school and
Speaker 5: been a defensive coordinator and worked his way up.
Speaker 2: Well, let me kind of pulse you for two seconds,
Speaker 2: because you're gonna make a valid point. You have to
Speaker 2: be a college coach if you look like us, because
Speaker 2: there's been NFL coaches who've had no college point and
Speaker 2: went straight.
Speaker 4: To the league.
Speaker 5: Well, so what I'm saying is that from a high
Speaker 5: school coach. So he says, Okay, this is the fast track.
Speaker 5: I'm gonna go to a black college. Nobody would be
Speaker 5: expecting this. I'm gonna get the head coaching job pretty easily,
Speaker 5: and I'm gonna turn this into a complete spectacle.
Speaker 2: I'm gonna have all the rappers.
Speaker 5: I'm gonna do just what he did, right, And so
Speaker 5: then he says, okay, no, you gotta win. So now
Speaker 5: he says, okay, I'm gonna go to the worst team
Speaker 5: in Division one, big, like a big program. Colorado has
Speaker 5: to be good for twenty years. They won one game
Speaker 5: last year, right, Whereas it's not even a competitive thing.
Speaker 5: It's not like he went to try to get the
Speaker 5: job at Ohio State or try to get the job
Speaker 5: at Michigan. I'm gonna go bottom level. It's still a
Speaker 5: power conference. They have resources, they have the facility. They're
Speaker 5: just terrible. I'm gonna go there and I'm gonna get
Speaker 5: this wave lit exactly what he's doing to the point
Speaker 5: where now it's undeniable. A few years of this continues,
Speaker 5: he's gonna be prime position.
Speaker 4: In the NFL. Fact, his luggage and what he said
Speaker 4: the luggage was Louis Louis.
Speaker 2: Yeah, So shout out to Dion and shout out to
Speaker 2: the guys.
Speaker 4: Uh.
Speaker 5: But yeah, I think that it's just, you know, I
Speaker 5: think it's a very interesting business case study from on
Speaker 5: marketing on a variety of standpoints and something like I
Speaker 5: said that we actually implemented. I saw the cell phone thing.
Speaker 5: I said, you know, we're not doing We're not doing
Speaker 5: videos anymore. We're doing cell phone videos even investments. If
Speaker 5: you look at most of the videos on investments, that
Speaker 5: really got a lot of tractions, just regular cell phone videos.
Speaker 4: So he got a soap pop.
Speaker 2: And think about this from a branded standpoint, it became
Speaker 2: so private that Nike has signed him again and they're
Speaker 2: bringing back his sneakers.
Speaker 4: Yeah.
Speaker 2: So if you watch what your door was wearing, he's
Speaker 2: wearing his dad sneaker from ninety six.
Speaker 4: Yeah, it's clean of course that.
Speaker 2: Like this guy hasn't played, you know what I'm saying, Like,
Speaker 2: think about that, he's the coach of a team. But
Speaker 2: I mean he was obviously one of the best player
Speaker 2: player superstar. Yeah, but his now his shoe line comes
Speaker 2: back into play for a brand that probably wasn't going
Speaker 2: to be selling those and the futures ago thinking about
Speaker 2: Colorado since at all rocket Ishmael.
Speaker 4: That's notre dame.
Speaker 5: Quadre is right.
Speaker 4: His brother went to his brother, go to Quadrey's brother Rockets.
Speaker 2: Long story, they haven't been good in a long time.
Speaker 4: Now, Colorado it's the place to be, place to put out.
Speaker 3: I'll put over this weekend. If you deliver the victories,
Speaker 3: the money will find you. They didn't even have the
Speaker 3: budget to sign him as a coach, and.
Speaker 4: Booster Boosters found the money.
Speaker 3: Like and it goes back to when Steve Jobs came
Speaker 3: back from Apple, when Sully ran the company into the ground.
Speaker 3: Carl Icon turned around some companies. Whether you liked him
Speaker 3: as a corporate or not. And I know some of
Speaker 3: you at home and like, this doesn't apply to invest in.
Speaker 3: Marketing is a part of the supply chain to move
Speaker 3: the market cap of a company up.
Speaker 4: It doesn't matter.
Speaker 3: There's a reason why Buffett has his annual conference, why
Speaker 3: iPhone has an Apple as a developer conference. I want
Speaker 3: you to take these lessons and you can see a
Speaker 3: lot of what Dianna is doing and Elon does it.
Speaker 5: It's also a real estate play. As far as this
Speaker 5: is what I mean by this. You have to see
Speaker 5: opportunity when nobody else does. Absolutely opportunity. In Jackson State,
Speaker 5: it's take take the worst, take the take the thing
Speaker 5: that nobody wants. Nobody was fighting for the job at
Speaker 5: Jackson State. Yep, nobody was fighting for the job at Colorado.
Speaker 5: Like I said, it's much harder to try to get
Speaker 5: the job at Alabama, right or LSU. So everybody's already
Speaker 5: fighting for New York real estate. Everybody's already fighting for
Speaker 5: Miami real estate. When Buggy Seagull went to Las Vegas,
Speaker 5: it was just desert. Nobody thought he had he had.
Speaker 5: Nobody would have thought that Las Vegas would be what
Speaker 5: it is. He had the vision to say, nobody wants this,
Speaker 5: this is in the middle of nowhere. I'm gonna make
Speaker 5: this in Las Vegas. Nobody was thinking about Dubai. They
Speaker 5: had the vision to say, this is going to be
Speaker 5: the number one tourist attraction in the world. So when
Speaker 5: you're investing in real estate or anything in life, look
Speaker 5: at what nobody wants, look at where nobody's looking, as
Speaker 5: opposed to looking where everybody's looking. Don't do don't don't
Speaker 5: try to do a show on YouTube about stocks. It's
Speaker 5: already being done.
Speaker 4: That's a prime example.
Speaker 2: Yes, do what nobody else is doing doing, look at
Speaker 2: what nobody else is doing, looking what nobody's paying attention to.
Speaker 2: And this is a way for you to secure your spot.
Speaker 2: And now once everybody starts to do it, you become
Speaker 2: the authority in the space.
Speaker 3: M If I would have told someone, Hey, I'm gonna
Speaker 3: do a show on YouTube, and then three years later
Speaker 3: I'm be on stage with Kathy Wood and Mike Novagrad said,
Speaker 3: be like get out of here. At the time, no
Speaker 3: one was even comfortable speaking in urban vernacular when talking
Speaker 3: to us. By the apostorus like and that's it's really key.
Speaker 3: Every brand that we loved has carved out their own
Speaker 3: niche and being just them. No one likes to copycat.
Speaker 3: So like when the iPad came out of Windows, math
Speaker 3: version of a tablet no one.
Speaker 4: No one wanted the damn.
Speaker 3: Tablet could have had more features, more people like originals.
Speaker 3: And we need more originals in leadership in this country
Speaker 3: and in the stock market so we can get off
Speaker 3: the magnificent seven. NFT shot to be originals, but it
Speaker 3: just didn't pan out. Put yes and chat. If I
Speaker 3: told you them, damn NFTs is gonna fail. Talk about
Speaker 3: everything else, It's about that noble token.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded. Over one
Speaker 1: hundred thousand illegal aliens have been arrested. If you are
Speaker 1: here illegally, your next you will be fine nearly one
Speaker 1: thousand dollars a day, Imprisoned and deported, you will never return.
Speaker 1: But if you register using our CBP home app and
Speaker 1: leave now, you could be allowed to return legally. Do
Speaker 1: what's right. Leave now. Under President Trump, America's laws, border
Speaker 1: and families will be protected.
Speaker 4: Sponsored by the United States Department of Homeland Security.