WEBVTT - Study Hall: Business & Marketing Lessons to Learn from Deion Sanders 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.240 Sponsored by the United States Department of Homeland Security and 0:01:00.320 --> 0:01:02.600 congratulations Deon sandersy. 0:01:03.760 --> 0:01:08.600 Y do you believe Dodo want to hear it was 0:01:08.680 --> 0:01:12.680 just one game? Stop that that's hate TCU. 0:01:12.840 --> 0:01:15.000 Then they compete last year for like the national title. 0:01:14.920 --> 0:01:17.440 They got destroyed in the National champions they would run 0:01:17.560 --> 0:01:19.880 up to the national two team in the country last year. 0:01:19.920 --> 0:01:20.920 There's gonna be a lot of hate. 0:01:21.040 --> 0:01:24.360 They now underdogs, twenty point under dogs, and they went 0:01:24.520 --> 0:01:26.240 away game yes. 0:01:26.360 --> 0:01:29.440 And one look instead of school records. While they did it, he. 0:01:29.520 --> 0:01:31.520 Got voted popping man. I used to live in Colorado. 0:01:31.560 --> 0:01:33.080 Nobody was going to voter sold out. 0:01:33.120 --> 0:01:34.880 We had We had a conversation about. 0:01:36.400 --> 0:01:40.600 In Miami about the turnaround. Yes, yeah, And I said, what. 0:01:40.560 --> 0:01:42.440 You said it take. You said it's gonna take four years. 0:01:42.480 --> 0:01:44.360 I said two years. You said next year. 0:01:44.440 --> 0:01:45.240 I said next year. 0:01:45.400 --> 0:01:47.960 I said no, no, no, no, no, no, no no, it's like this, 0:01:48.640 --> 0:01:50.840 then let's do it. If you want, let's do it. 0:01:51.920 --> 0:01:52.720 Let's records. 0:01:55.080 --> 0:01:56.800 I said, it's gonna take two years because you got 0:01:56.840 --> 0:01:58.800 to get a whole new team. Yes, they did want 0:01:59.000 --> 0:02:01.920 what they did is for We're going for the whole team. 0:02:01.960 --> 0:02:04.200 TCU also had a new team too. They were the 0:02:04.240 --> 0:02:08.720 second highest turnover rate outside of Colorado. But I said, 0:02:08.800 --> 0:02:10.639 what they have to compete with in the pack, I 0:02:10.639 --> 0:02:13.760 don't even know what it's called. They all everybody's leaving. 0:02:13.840 --> 0:02:16.400 I've just seen Stanford's not in the PAC twelve anymore. 0:02:16.400 --> 0:02:17.520 It's yeah. 0:02:18.000 --> 0:02:20.240 I said, they still gotta You said they're gonna finish, 0:02:20.680 --> 0:02:23.000 They're gonna beat winning PAC twelve. I said, wait, they 0:02:23.000 --> 0:02:26.040 still gotta beat USC, they still gotta face Oregon. 0:02:26.080 --> 0:02:27.000 These are top ten teams. 0:02:27.000 --> 0:02:28.079 You said two years or four years. 0:02:28.120 --> 0:02:30.440 I said too too. It's gonna take at least two 0:02:30.919 --> 0:02:32.000 You said next year. He's going. 0:02:33.760 --> 0:02:34.519 It's happening now. 0:02:34.600 --> 0:02:34.960 They won. 0:02:35.080 --> 0:02:38.600 They won their first game. That's a big win. Number 0:02:38.639 --> 0:02:41.960 seventeen team and that's a big win. It's a great win. 0:02:42.120 --> 0:02:44.359 I'm not not him. 0:02:44.639 --> 0:02:46.480 Hunter is the best player in the car. I've never 0:02:46.560 --> 0:02:49.560 seen five players. I've never seen a player play every 0:02:49.600 --> 0:02:53.640 single down like this is that's a good He's playing 0:02:53.680 --> 0:02:57.040 like Pop Warner. Yeah, he's playing every down on generation 0:02:58.720 --> 0:03:02.680 top five player and they what a back he's he's doing. 0:03:03.240 --> 0:03:04.320 He's top five quarterbacks. 0:03:04.360 --> 0:03:06.560 Yeah, I'm five hundred yards. 0:03:07.480 --> 0:03:07.600 You know. 0:03:07.639 --> 0:03:11.359 They they set records and we are rooting for them, right, 0:03:11.400 --> 0:03:13.639 We are rooting for them. What I'm saying is based 0:03:13.680 --> 0:03:17.919 on what is returning to the PAC twelve. Caleb Williams 0:03:17.960 --> 0:03:20.200 is the Heisman Trophy at USC. He's probably gonna be 0:03:20.200 --> 0:03:22.920 the number one pick in the draft. Look what he 0:03:23.200 --> 0:03:26.480 is playing at USC. They play at USC this year. 0:03:27.120 --> 0:03:29.880 I want them to want that's gonna that's prime time. 0:03:30.360 --> 0:03:34.679 When when they play Oregon, that's gonna be prime time. 0:03:34.720 --> 0:03:36.760 They still got some games on their schedule. It's like, Yo, 0:03:37.320 --> 0:03:40.520 they got and it's the first year. Never said that 0:03:40.520 --> 0:03:41.840 they was gonna win. I said that they're gonna have 0:03:41.880 --> 0:03:43.640 a winning record. They won one game last year, last 0:03:43.680 --> 0:03:45.839 year one in ten. Our prediction was that they will 0:03:45.840 --> 0:03:49.640 have a winning record this year. They will be probably 0:03:49.720 --> 0:03:54.160 the Pac ten whatever whatever it was, Packed twelve, It 0:03:54.160 --> 0:03:57.560 will be the Pac twelve winners next year, and then 0:03:57.600 --> 0:04:00.160 by year three day competing for a national champion, they 0:04:00.240 --> 0:04:01.160 might accelerate that. 0:04:01.400 --> 0:04:05.400 You think they can win the Pack twelve this year? Capable? 0:04:06.000 --> 0:04:08.560 Just going on the record, then yes, capable, not cable. 0:04:09.360 --> 0:04:10.800 Top two, Top twelve. 0:04:11.280 --> 0:04:13.440 I think they'll be a tough THREEP three, top three, 0:04:13.520 --> 0:04:16.640 top three. More portly for the audience. Since you guys 0:04:16.640 --> 0:04:19.279 interviewed him, OK, what are some leadership lessons from Dion 0:04:20.200 --> 0:04:21.760 that you guys learned that do you think of the 0:04:21.800 --> 0:04:23.679 audience could apply to themselves tonight. 0:04:23.920 --> 0:04:25.760 Dion is a man of high character. 0:04:26.400 --> 0:04:30.240 Yep, he has a belief in himself and he instows 0:04:30.320 --> 0:04:33.839 it or not only just his teammates, but his family. Right, 0:04:33.880 --> 0:04:36.359 So we just can't take that for granted that that 0:04:36.480 --> 0:04:39.560 is his son playing quarterback. Yes, that's tough in itself 0:04:39.839 --> 0:04:41.640 playing under your father, but you can see the belief 0:04:41.680 --> 0:04:45.840 that he hasn't his safety, right, that's his son as well, right, 0:04:45.920 --> 0:04:49.280 But it feels like the entire team feels like they 0:04:49.279 --> 0:04:51.760 are his kids. And he's done that since he was 0:04:51.760 --> 0:04:55.600 in Texas coaching youth football. When he's at Jackson State, 0:04:55.680 --> 0:04:58.440 it felt that way. He's a man of high character 0:04:59.640 --> 0:05:02.000 who as a wealth of knowledge inside the game of football, 0:05:02.000 --> 0:05:04.480 but more importantly, he has a wealth knowledge. 0:05:04.200 --> 0:05:06.039 In the game of life. 0:05:06.480 --> 0:05:08.560 I feel like when you hear him talk, it's not 0:05:08.640 --> 0:05:10.960 just something that's been rehearsed, just something that he's actually 0:05:10.960 --> 0:05:15.920 lived and he lived it. And the kids believe in it, right, 0:05:16.000 --> 0:05:17.919 His students believe in it, his athletes. 0:05:17.960 --> 0:05:19.640 But it's starts. 0:05:19.880 --> 0:05:22.600 It's translating, right, Like even down to the littlest things 0:05:22.600 --> 0:05:24.800 like when he changed the captain off the jersey he 0:05:24.800 --> 0:05:27.039 took it off. You know, we don't we don't believe 0:05:27.040 --> 0:05:29.920 in captains. We really believe in leaders. And we believe 0:05:29.920 --> 0:05:32.240 in dogs. So if they got a L on their shirt, 0:05:32.279 --> 0:05:33.880 their leaders and if they got the deal on it, 0:05:33.920 --> 0:05:38.159 that they dogs. Just changing the narrative of what the 0:05:38.279 --> 0:05:40.560 expectation can be in because people are still looking at 0:05:40.600 --> 0:05:42.719 him like, yeah, that's a former athlete. He's a football player. 0:05:42.720 --> 0:05:44.960 He is a No, it just doesn't translate. Well, most 0:05:44.960 --> 0:05:48.040 players don't turn into great coaches. He's doing it, but 0:05:48.080 --> 0:05:50.479 he's bigger, bigger than a coach. He's a leader of 0:05:50.560 --> 0:05:50.920 young men. 0:05:50.960 --> 0:05:54.440 I'm gonna give you business. This is the business. And 0:05:54.480 --> 0:05:57.560 I spoke about this when we interviewed on UH. He 0:05:57.640 --> 0:06:01.040 has done the best job I've ever seen ever as 0:06:01.080 --> 0:06:06.040 far as utilizing social media and captivating, controlling the narrative 0:06:06.240 --> 0:06:08.840 and incorporating culture. He did it at Jackson State. 0:06:08.880 --> 0:06:09.280 He's doing it. 0:06:09.320 --> 0:06:11.880 He's doing it at Conorados when you see Gillian Wallow 0:06:11.920 --> 0:06:15.239 and you see yellow breezy and locker room, and even 0:06:15.279 --> 0:06:18.159 for us when he was following us and I just 0:06:18.240 --> 0:06:19.880 d M him like you know, hey, with loved it, 0:06:19.920 --> 0:06:21.280 and he's like, let's do it, let's set it up. 0:06:21.520 --> 0:06:23.920 He was in tuned And know how many college college 0:06:23.920 --> 0:06:27.240 coaches they're not watching league He's in tuned enough to 0:06:27.320 --> 0:06:29.960 know who's the moving and shakers in the culture and 0:06:29.960 --> 0:06:33.480 who's important for his own personal brand. But more important, 0:06:33.480 --> 0:06:36.200 he knows as his brand personally grows, than it's going 0:06:36.240 --> 0:06:39.000 to be easier to recruit players. You create a culture 0:06:39.040 --> 0:06:41.919 and you create a wave, and he's doing it even 0:06:42.320 --> 0:06:45.560 how the style of content cell phone content, And that's 0:06:45.600 --> 0:06:47.960 something that I probably shouldn't even say this because I 0:06:48.000 --> 0:06:50.640 know nobody would ever do it for us. But one 0:06:50.680 --> 0:06:53.520 of the things that we did was we cut videographers 0:06:53.760 --> 0:06:57.000 and started just using cell phones because he realized that 0:06:57.040 --> 0:07:01.479 the organic footage was more beneficial then highly produced videos. 0:07:01.640 --> 0:07:03.840 And Deon sens is a major reason why we did that, 0:07:04.040 --> 0:07:06.559 because just watching him his videos getting five hundred thousand, 0:07:06.560 --> 0:07:08.800 six hundred thousand views, and it would just be him 0:07:08.920 --> 0:07:11.320 just wapping up Michael Irvin or him just you know, 0:07:11.680 --> 0:07:14.400 meeting Lawren Sapp and his other son is the one 0:07:14.440 --> 0:07:17.560 that's actually curating it with the cell phone, and he 0:07:17.640 --> 0:07:21.440 was he's mastered social media and he's utilized social media. 0:07:21.480 --> 0:07:24.400 You don't get forty eight new transfers and it's not 0:07:24.480 --> 0:07:28.160 just those three plays. He's gotten probably the best recruiting 0:07:28.160 --> 0:07:32.240 class from Class in America, Notre Dame, all of these 0:07:32.360 --> 0:07:32.960 top schools. 0:07:33.000 --> 0:07:34.800 This is another reason why why they won. 0:07:35.800 --> 0:07:39.680 He's done that because he's created a buzz around his 0:07:39.800 --> 0:07:43.560 culture that I've never seen before ever from social media. 0:07:44.560 --> 0:07:47.720 And that's not done by accident. He's a tremendous he 0:07:47.760 --> 0:07:51.240 has a marketing mind. He's a marketing games and even 0:07:51.280 --> 0:07:53.080 like the things that he's saying, like he knows that 0:07:53.120 --> 0:07:55.120 I'm gonna say this is gonna go viral. So like 0:07:55.160 --> 0:07:57.040 the press the press conference at the end of when 0:07:57.040 --> 0:07:59.280 he starts to go on up. He was doing that 0:07:59.320 --> 0:08:01.760 when he was playing. He dumped he dumped the bucket 0:08:01.800 --> 0:08:03.520 of ice on a reporter one time. I remember when 0:08:03.880 --> 0:08:06.400 when he was playing football. So he's been doing this 0:08:06.440 --> 0:08:08.640 his whole career. He's he always knew how to create 0:08:08.960 --> 0:08:11.680 a lane for himself. He realized that, I think his 0:08:11.800 --> 0:08:13.920 end goal is to go to the NFL. But he's 0:08:13.960 --> 0:08:18.840 realizing that he's fast tracking his trajectory. He's not working 0:08:18.880 --> 0:08:21.520 his way up the ranks being a defensive coordinator and 0:08:21.560 --> 0:08:24.880 then you know, doing it, he's fast tracking it. Making enemies. 0:08:26.000 --> 0:08:30.320 You're saying, being loud, being flashy. Social media people don't 0:08:30.400 --> 0:08:32.959 like it, but he's jumping the ladder. He's jumping the 0:08:33.000 --> 0:08:36.320 ladder to the point now where he's the biggest name 0:08:36.520 --> 0:08:37.680 in college sports. 0:08:38.200 --> 0:08:41.840 Absolutely for anybody, for a player, for a coach. Like 0:08:42.120 --> 0:08:46.200 in college sports, Deon Sanders is the biggest name. 0:08:46.360 --> 0:08:47.520 That's not easy to do. 0:08:49.679 --> 0:08:52.400 This episode is brought to you by PNC Bank. 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Don't wait, don't hesitate. 0:10:34.080 --> 0:10:36.439 Let's Square handle the back end so you can keep 0:10:36.480 --> 0:10:37.680 pushing your vision forward. 0:10:39.920 --> 0:10:43.600 An illegal alien from Guatemala charged with raping a child 0:10:43.640 --> 0:10:47.439 in Massachusetts. An MS thirteen gang member from El Salvador 0:10:47.679 --> 0:10:51.800 accused of murdering a Texas. Man of Venezuelan charged with 0:10:51.880 --> 0:10:55.760 filming and selling child pornography in Michigan. These are just 0:10:55.880 --> 0:10:59.600 some of the heinous migrant criminals caught because of President 0:10:59.600 --> 0:11:03.200 Donald J. Trump's leadership. I'm Christy Noman, the United States 0:11:03.280 --> 0:11:08.080 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:11:08.080 --> 0:11:11.640 crossings are at the lowest levels ever recorded, and over 0:11:11.720 --> 0:11:14.920 one hundred thousand illegal aliens have been arrested. If you 0:11:15.000 --> 0:11:18.839 are here illegally, your next you will be fine nearly 0:11:18.920 --> 0:11:22.960 one thousand dollars a day, imprisoned and deported, you will 0:11:23.000 --> 0:11:26.640 never return. But if you register using our CBP home 0:11:26.679 --> 0:11:30.040 app and leave now, you could be allowed to return legally. 0:11:30.440 --> 0:11:35.200 Do what's right. Leave now. Under President Trump, America's laws, 0:11:35.320 --> 0:11:37.280 border and families will. 0:11:37.160 --> 0:11:40.040 Be protected sponsored by the United States Department of Homeland Security. 0:11:40.240 --> 0:11:44.560 So it's like, you know, his marketing, the marketing genius 0:11:44.600 --> 0:11:47.439 of it is something that I think anybody should look at. 0:11:47.440 --> 0:11:50.920 How he's marketed himself in just four years really and 0:11:51.000 --> 0:11:56.280 has catapulted his stock is actually pretty phenomenal. 0:11:56.520 --> 0:12:00.000 Saturday was the biggest recruitment tool that he ever needed. 0:12:00.480 --> 0:12:03.200 Here's an interesting part of that whole story. When he 0:12:03.559 --> 0:12:06.560 was at Jackson State, he interviewed at one other school. 0:12:07.040 --> 0:12:09.960 You know what that school was? What school was TCU 0:12:10.880 --> 0:12:13.439 really and they did not hire him. 0:12:13.600 --> 0:12:16.640 The chip on the shoulder bigger than a chip, right, 0:12:16.920 --> 0:12:18.679 add me to the schedule and let's go in there 0:12:18.679 --> 0:12:20.520 and do it on the road. And so when he's 0:12:20.520 --> 0:12:22.880 talking about God is good and guy's working at all times, 0:12:23.480 --> 0:12:25.680 there's a little piece of that, like you guys shunned 0:12:26.520 --> 0:12:29.200 the opportunity to have me here, and I went to 0:12:29.240 --> 0:12:31.840 Colorado and I brought my guys here with me, and uh, 0:12:32.000 --> 0:12:33.680 they wanted an impressor fashion. 0:12:33.720 --> 0:12:35.920 It was musty TV. But that's that's the best part. 0:12:36.040 --> 0:12:39.440 Like now Colorado, which was a one win team, we 0:12:39.520 --> 0:12:40.880 can't under the under my. 0:12:41.120 --> 0:12:43.640 Popping bord one buddy and voter. 0:12:43.720 --> 0:12:46.440 But the last time I remember Colorado, I think Cordel 0:12:46.480 --> 0:12:48.400 Stewart was Cordel Stewart was the back of the day. 0:12:48.480 --> 0:12:49.640 That's the last time that was important. 0:12:49.760 --> 0:12:52.320 Yes, Rashon Saloon wanted the Heightsman in ninety four, but 0:12:52.840 --> 0:12:55.040 last time that Cordel Stewart was a quarterback, last time 0:12:55.040 --> 0:12:58.679 they were relevant. They're on national TV almost every week. Yes, 0:12:59.080 --> 0:13:03.280 they're having college game Day at both of Colorado next 0:13:03.280 --> 0:13:04.240 week versus Nebraska. 0:13:04.559 --> 0:13:06.080 And again you cannot buy a ticket. 0:13:06.080 --> 0:13:09.800 They had college Dame Dave Jackson, Mississippi. Here's my theory 0:13:09.840 --> 0:13:12.800 on on what Deon did this is. I think he's 0:13:13.040 --> 0:13:14.920 I think he was a college he was a high 0:13:14.960 --> 0:13:16.760 school coach in Texas. 0:13:16.840 --> 0:13:17.040 Right. 0:13:17.800 --> 0:13:20.280 I think he said, I want to become an NFL coach. 0:13:21.440 --> 0:13:23.640 How do I fast tracked this as quick as possible? 0:13:24.120 --> 0:13:24.400 Yeah? 0:13:24.559 --> 0:13:26.520 The first step is you gotta be a college coach. Right, 0:13:26.640 --> 0:13:28.120 But you got to usually work your way up the 0:13:28.160 --> 0:13:30.679 ranks to become a college coach. So he says, Okay, 0:13:30.880 --> 0:13:32.160 I'm not going to go to it. 0:13:32.320 --> 0:13:34.160 He could have went to like a big school and 0:13:34.200 --> 0:13:36.400 been a defensive coordinator and worked his way up. 0:13:36.520 --> 0:13:38.319 Well, let me kind of pulse you for two seconds, 0:13:38.320 --> 0:13:40.560 because you're gonna make a valid point. You have to 0:13:40.559 --> 0:13:42.520 be a college coach if you look like us, because 0:13:42.520 --> 0:13:46.120 there's been NFL coaches who've had no college point and 0:13:46.160 --> 0:13:46.720 went straight. 0:13:46.559 --> 0:13:47.120 To the league. 0:13:47.240 --> 0:13:49.439 Well, so what I'm saying is that from a high 0:13:49.480 --> 0:13:53.800 school coach. So he says, Okay, this is the fast track. 0:13:53.840 --> 0:13:56.600 I'm gonna go to a black college. Nobody would be 0:13:56.600 --> 0:14:00.440 expecting this. I'm gonna get the head coaching job pretty easily, 0:14:01.200 --> 0:14:03.760 and I'm gonna turn this into a complete spectacle. 0:14:03.760 --> 0:14:04.679 I'm gonna have all the rappers. 0:14:04.679 --> 0:14:07.880 I'm gonna do just what he did, right, And so 0:14:07.920 --> 0:14:11.120 then he says, okay, no, you gotta win. So now 0:14:11.160 --> 0:14:15.160 he says, okay, I'm gonna go to the worst team 0:14:15.360 --> 0:14:18.640 in Division one, big, like a big program. Colorado has 0:14:18.640 --> 0:14:20.440 to be good for twenty years. They won one game 0:14:20.520 --> 0:14:24.120 last year, right, Whereas it's not even a competitive thing. 0:14:24.840 --> 0:14:26.680 It's not like he went to try to get the 0:14:26.760 --> 0:14:29.360 job at Ohio State or try to get the job 0:14:29.400 --> 0:14:33.200 at Michigan. I'm gonna go bottom level. It's still a 0:14:33.200 --> 0:14:37.120 power conference. They have resources, they have the facility. They're 0:14:37.160 --> 0:14:40.080 just terrible. I'm gonna go there and I'm gonna get 0:14:40.120 --> 0:14:44.160 this wave lit exactly what he's doing to the point 0:14:44.200 --> 0:14:48.479 where now it's undeniable. A few years of this continues, 0:14:49.960 --> 0:14:52.040 he's gonna be prime position. 0:14:53.160 --> 0:14:58.880 In the NFL. Fact, his luggage and what he said 0:14:58.880 --> 0:15:00.960 the luggage was Louis Louis. 0:15:01.360 --> 0:15:05.840 Yeah, So shout out to Dion and shout out to 0:15:05.840 --> 0:15:06.280 the guys. 0:15:06.600 --> 0:15:07.120 Uh. 0:15:07.800 --> 0:15:09.560 But yeah, I think that it's just, you know, I 0:15:09.600 --> 0:15:12.880 think it's a very interesting business case study from on 0:15:13.040 --> 0:15:15.600 marketing on a variety of standpoints and something like I 0:15:15.600 --> 0:15:17.920 said that we actually implemented. I saw the cell phone thing. 0:15:18.280 --> 0:15:20.000 I said, you know, we're not doing We're not doing 0:15:20.080 --> 0:15:22.600 videos anymore. We're doing cell phone videos even investments. If 0:15:22.600 --> 0:15:24.480 you look at most of the videos on investments, that 0:15:24.520 --> 0:15:26.960 really got a lot of tractions, just regular cell phone videos. 0:15:27.280 --> 0:15:29.640 So he got a soap pop. 0:15:29.800 --> 0:15:32.920 And think about this from a branded standpoint, it became 0:15:33.000 --> 0:15:38.000 so private that Nike has signed him again and they're 0:15:38.000 --> 0:15:39.200 bringing back his sneakers. 0:15:39.400 --> 0:15:39.600 Yeah. 0:15:39.920 --> 0:15:41.680 So if you watch what your door was wearing, he's 0:15:41.680 --> 0:15:43.320 wearing his dad sneaker from ninety six. 0:15:43.640 --> 0:15:45.800 Yeah, it's clean of course that. 0:15:45.800 --> 0:15:47.360 Like this guy hasn't played, you know what I'm saying, Like, 0:15:47.360 --> 0:15:48.960 think about that, he's the coach of a team. But 0:15:49.040 --> 0:15:51.160 I mean he was obviously one of the best player 0:15:51.560 --> 0:15:55.800 player superstar. Yeah, but his now his shoe line comes 0:15:55.840 --> 0:15:58.560 back into play for a brand that probably wasn't going 0:15:58.600 --> 0:16:02.160 to be selling those and the futures ago thinking about 0:16:02.200 --> 0:16:05.240 Colorado since at all rocket Ishmael. 0:16:05.280 --> 0:16:05.920 That's notre dame. 0:16:06.640 --> 0:16:08.080 Quadre is right. 0:16:08.960 --> 0:16:14.400 His brother went to his brother, go to Quadrey's brother Rockets. 0:16:14.800 --> 0:16:16.560 Long story, they haven't been good in a long time. 0:16:16.640 --> 0:16:19.880 Now, Colorado it's the place to be, place to put out. 0:16:20.000 --> 0:16:22.280 I'll put over this weekend. If you deliver the victories, 0:16:23.240 --> 0:16:25.840 the money will find you. They didn't even have the 0:16:25.880 --> 0:16:28.960 budget to sign him as a coach, and. 0:16:30.720 --> 0:16:33.280 Booster Boosters found the money. 0:16:33.320 --> 0:16:35.920 Like and it goes back to when Steve Jobs came 0:16:35.960 --> 0:16:39.880 back from Apple, when Sully ran the company into the ground. 0:16:39.920 --> 0:16:42.360 Carl Icon turned around some companies. Whether you liked him 0:16:42.360 --> 0:16:44.600 as a corporate or not. And I know some of 0:16:44.600 --> 0:16:46.520 you at home and like, this doesn't apply to invest in. 0:16:46.840 --> 0:16:49.640 Marketing is a part of the supply chain to move 0:16:49.720 --> 0:16:51.240 the market cap of a company up. 0:16:51.720 --> 0:16:52.480 It doesn't matter. 0:16:52.520 --> 0:16:55.520 There's a reason why Buffett has his annual conference, why 0:16:56.520 --> 0:16:59.680 iPhone has an Apple as a developer conference. I want 0:16:59.680 --> 0:17:01.560 you to take these lessons and you can see a 0:17:01.600 --> 0:17:06.840 lot of what Dianna is doing and Elon does it. 0:17:06.840 --> 0:17:09.560 It's also a real estate play. As far as this 0:17:09.640 --> 0:17:11.200 is what I mean by this. You have to see 0:17:11.200 --> 0:17:15.080 opportunity when nobody else does. Absolutely opportunity. In Jackson State, 0:17:15.119 --> 0:17:17.600 it's take take the worst, take the take the thing 0:17:17.680 --> 0:17:20.840 that nobody wants. Nobody was fighting for the job at 0:17:20.880 --> 0:17:25.320 Jackson State. Yep, nobody was fighting for the job at Colorado. 0:17:25.359 --> 0:17:27.640 Like I said, it's much harder to try to get 0:17:27.640 --> 0:17:31.520 the job at Alabama, right or LSU. So everybody's already 0:17:31.560 --> 0:17:33.960 fighting for New York real estate. Everybody's already fighting for 0:17:34.040 --> 0:17:36.480 Miami real estate. When Buggy Seagull went to Las Vegas, 0:17:36.520 --> 0:17:39.880 it was just desert. Nobody thought he had he had. 0:17:40.000 --> 0:17:42.399 Nobody would have thought that Las Vegas would be what 0:17:42.480 --> 0:17:45.440 it is. He had the vision to say, nobody wants this, 0:17:45.440 --> 0:17:47.719 this is in the middle of nowhere. I'm gonna make 0:17:47.720 --> 0:17:50.920 this in Las Vegas. Nobody was thinking about Dubai. They 0:17:50.960 --> 0:17:53.199 had the vision to say, this is going to be 0:17:53.240 --> 0:17:55.639 the number one tourist attraction in the world. So when 0:17:55.720 --> 0:17:59.160 you're investing in real estate or anything in life, look 0:17:59.200 --> 0:18:02.159 at what nobody wants, look at where nobody's looking, as 0:18:02.160 --> 0:18:04.680 opposed to looking where everybody's looking. Don't do don't don't 0:18:04.720 --> 0:18:09.360 try to do a show on YouTube about stocks. It's 0:18:09.440 --> 0:18:10.320 already being done. 0:18:11.400 --> 0:18:12.400 That's a prime example. 0:18:12.880 --> 0:18:15.760 Yes, do what nobody else is doing doing, look at 0:18:15.760 --> 0:18:18.560 what nobody else is doing, looking what nobody's paying attention to. 0:18:19.200 --> 0:18:22.359 And this is a way for you to secure your spot. 0:18:22.560 --> 0:18:24.879 And now once everybody starts to do it, you become 0:18:25.040 --> 0:18:26.119 the authority in the space. 0:18:26.640 --> 0:18:30.960 M If I would have told someone, Hey, I'm gonna 0:18:31.000 --> 0:18:33.080 do a show on YouTube, and then three years later 0:18:33.320 --> 0:18:35.760 I'm be on stage with Kathy Wood and Mike Novagrad said, 0:18:35.800 --> 0:18:37.720 be like get out of here. At the time, no 0:18:37.760 --> 0:18:42.560 one was even comfortable speaking in urban vernacular when talking 0:18:42.680 --> 0:18:48.520 to us. By the apostorus like and that's it's really key. 0:18:48.640 --> 0:18:50.880 Every brand that we loved has carved out their own 0:18:50.960 --> 0:18:53.800 niche and being just them. No one likes to copycat. 0:18:53.840 --> 0:18:56.040 So like when the iPad came out of Windows, math 0:18:56.240 --> 0:18:57.880 version of a tablet no one. 0:18:58.080 --> 0:18:59.520 No one wanted the damn. 0:18:59.280 --> 0:19:03.480 Tablet could have had more features, more people like originals. 0:19:04.440 --> 0:19:08.360 And we need more originals in leadership in this country 0:19:08.400 --> 0:19:10.439 and in the stock market so we can get off 0:19:10.480 --> 0:19:16.639 the magnificent seven. NFT shot to be originals, but it 0:19:16.720 --> 0:19:19.600 just didn't pan out. Put yes and chat. If I 0:19:19.600 --> 0:19:22.880 told you them, damn NFTs is gonna fail. Talk about 0:19:22.920 --> 0:19:27.960 everything else, It's about that noble token. 0:19:28.200 --> 0:19:31.879 An illegal alien from Guatemala charged with raping a child 0:19:31.920 --> 0:19:35.720 in Massachusetts. An MS thirteen gang member from Al Salvador 0:19:35.960 --> 0:19:40.080