1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,240 Speaker 2: Sponsored by the United States Department of Homeland Security and 17 00:01:00,320 --> 00:01:02,600 Speaker 2: congratulations Deon sandersy. 18 00:01:03,760 --> 00:01:08,600 Speaker 3: Y do you believe Dodo want to hear it was 19 00:01:08,680 --> 00:01:12,680 Speaker 3: just one game? Stop that that's hate TCU. 20 00:01:12,840 --> 00:01:15,000 Speaker 4: Then they compete last year for like the national title. 21 00:01:14,920 --> 00:01:17,440 Speaker 2: They got destroyed in the National champions they would run 22 00:01:17,560 --> 00:01:19,880 Speaker 2: up to the national two team in the country last year. 23 00:01:19,920 --> 00:01:20,920 Speaker 4: There's gonna be a lot of hate. 24 00:01:21,040 --> 00:01:24,360 Speaker 2: They now underdogs, twenty point under dogs, and they went 25 00:01:24,520 --> 00:01:26,240 Speaker 2: away game yes. 26 00:01:26,360 --> 00:01:29,440 Speaker 4: And one look instead of school records. While they did it, he. 27 00:01:29,520 --> 00:01:31,520 Speaker 3: Got voted popping man. I used to live in Colorado. 28 00:01:31,560 --> 00:01:33,080 Speaker 3: Nobody was going to voter sold out. 29 00:01:33,120 --> 00:01:34,880 Speaker 2: We had We had a conversation about. 30 00:01:36,400 --> 00:01:40,600 Speaker 4: In Miami about the turnaround. Yes, yeah, And I said, what. 31 00:01:40,560 --> 00:01:42,440 Speaker 2: You said it take. You said it's gonna take four years. 32 00:01:42,480 --> 00:01:44,360 Speaker 4: I said two years. You said next year. 33 00:01:44,440 --> 00:01:45,240 Speaker 2: I said next year. 34 00:01:45,400 --> 00:01:47,960 Speaker 4: I said no, no, no, no, no, no, no no, it's like this, 35 00:01:48,640 --> 00:01:50,840 Speaker 4: then let's do it. If you want, let's do it. 36 00:01:51,920 --> 00:01:52,720 Speaker 4: Let's records. 37 00:01:55,080 --> 00:01:56,800 Speaker 2: I said, it's gonna take two years because you got 38 00:01:56,840 --> 00:01:58,800 Speaker 2: to get a whole new team. Yes, they did want 39 00:01:59,000 --> 00:02:01,920 Speaker 2: what they did is for We're going for the whole team. 40 00:02:01,960 --> 00:02:04,200 Speaker 2: TCU also had a new team too. They were the 41 00:02:04,240 --> 00:02:08,720 Speaker 2: second highest turnover rate outside of Colorado. But I said, 42 00:02:08,800 --> 00:02:10,639 Speaker 2: what they have to compete with in the pack, I 43 00:02:10,639 --> 00:02:13,760 Speaker 2: don't even know what it's called. They all everybody's leaving. 44 00:02:13,840 --> 00:02:16,400 Speaker 2: I've just seen Stanford's not in the PAC twelve anymore. 45 00:02:16,400 --> 00:02:17,520 Speaker 4: It's yeah. 46 00:02:18,000 --> 00:02:20,240 Speaker 2: I said, they still gotta You said they're gonna finish, 47 00:02:20,680 --> 00:02:23,000 Speaker 2: They're gonna beat winning PAC twelve. I said, wait, they 48 00:02:23,000 --> 00:02:26,040 Speaker 2: still gotta beat USC, they still gotta face Oregon. 49 00:02:26,080 --> 00:02:27,000 Speaker 4: These are top ten teams. 50 00:02:27,000 --> 00:02:28,079 Speaker 2: You said two years or four years. 51 00:02:28,120 --> 00:02:30,440 Speaker 4: I said too too. It's gonna take at least two 52 00:02:30,919 --> 00:02:32,000 Speaker 4: You said next year. He's going. 53 00:02:33,760 --> 00:02:34,519 Speaker 2: It's happening now. 54 00:02:34,600 --> 00:02:34,960 Speaker 4: They won. 55 00:02:35,080 --> 00:02:38,600 Speaker 2: They won their first game. That's a big win. Number 56 00:02:38,639 --> 00:02:41,960 Speaker 2: seventeen team and that's a big win. It's a great win. 57 00:02:42,120 --> 00:02:44,359 Speaker 4: I'm not not him. 58 00:02:44,639 --> 00:02:46,480 Speaker 2: Hunter is the best player in the car. I've never 59 00:02:46,560 --> 00:02:49,560 Speaker 2: seen five players. I've never seen a player play every 60 00:02:49,600 --> 00:02:53,640 Speaker 2: single down like this is that's a good He's playing 61 00:02:53,680 --> 00:02:57,040 Speaker 2: like Pop Warner. Yeah, he's playing every down on generation 62 00:02:58,720 --> 00:03:02,680 Speaker 2: top five player and they what a back he's he's doing. 63 00:03:03,240 --> 00:03:04,320 Speaker 2: He's top five quarterbacks. 64 00:03:04,360 --> 00:03:06,560 Speaker 4: Yeah, I'm five hundred yards. 65 00:03:07,480 --> 00:03:07,600 Speaker 3: You know. 66 00:03:07,639 --> 00:03:11,359 Speaker 2: They they set records and we are rooting for them, right, 67 00:03:11,400 --> 00:03:13,639 Speaker 2: We are rooting for them. What I'm saying is based 68 00:03:13,680 --> 00:03:17,919 Speaker 2: on what is returning to the PAC twelve. Caleb Williams 69 00:03:17,960 --> 00:03:20,200 Speaker 2: is the Heisman Trophy at USC. He's probably gonna be 70 00:03:20,200 --> 00:03:22,920 Speaker 2: the number one pick in the draft. Look what he 71 00:03:23,200 --> 00:03:26,480 Speaker 2: is playing at USC. They play at USC this year. 72 00:03:27,120 --> 00:03:29,880 Speaker 2: I want them to want that's gonna that's prime time. 73 00:03:30,360 --> 00:03:34,679 Speaker 2: When when they play Oregon, that's gonna be prime time. 74 00:03:34,720 --> 00:03:36,760 Speaker 2: They still got some games on their schedule. It's like, Yo, 75 00:03:37,320 --> 00:03:40,520 Speaker 2: they got and it's the first year. Never said that 76 00:03:40,520 --> 00:03:41,840 Speaker 2: they was gonna win. I said that they're gonna have 77 00:03:41,880 --> 00:03:43,640 Speaker 2: a winning record. They won one game last year, last 78 00:03:43,680 --> 00:03:45,839 Speaker 2: year one in ten. Our prediction was that they will 79 00:03:45,840 --> 00:03:49,640 Speaker 2: have a winning record this year. They will be probably 80 00:03:49,720 --> 00:03:54,160 Speaker 2: the Pac ten whatever whatever it was, Packed twelve, It 81 00:03:54,160 --> 00:03:57,560 Speaker 2: will be the Pac twelve winners next year, and then 82 00:03:57,600 --> 00:04:00,160 Speaker 2: by year three day competing for a national champion, they 83 00:04:00,240 --> 00:04:01,160 Speaker 2: might accelerate that. 84 00:04:01,400 --> 00:04:05,400 Speaker 4: You think they can win the Pack twelve this year? Capable? 85 00:04:06,000 --> 00:04:08,560 Speaker 4: Just going on the record, then yes, capable, not cable. 86 00:04:09,360 --> 00:04:10,800 Speaker 4: Top two, Top twelve. 87 00:04:11,280 --> 00:04:13,440 Speaker 3: I think they'll be a tough THREEP three, top three, 88 00:04:13,520 --> 00:04:16,640 Speaker 3: top three. More portly for the audience. Since you guys 89 00:04:16,640 --> 00:04:19,279 Speaker 3: interviewed him, OK, what are some leadership lessons from Dion 90 00:04:20,200 --> 00:04:21,760 Speaker 3: that you guys learned that do you think of the 91 00:04:21,800 --> 00:04:23,679 Speaker 3: audience could apply to themselves tonight. 92 00:04:23,920 --> 00:04:25,760 Speaker 4: Dion is a man of high character. 93 00:04:26,400 --> 00:04:30,240 Speaker 2: Yep, he has a belief in himself and he instows 94 00:04:30,320 --> 00:04:33,839 Speaker 2: it or not only just his teammates, but his family. Right, 95 00:04:33,880 --> 00:04:36,359 Speaker 2: So we just can't take that for granted that that 96 00:04:36,480 --> 00:04:39,560 Speaker 2: is his son playing quarterback. Yes, that's tough in itself 97 00:04:39,839 --> 00:04:41,640 Speaker 2: playing under your father, but you can see the belief 98 00:04:41,680 --> 00:04:45,840 Speaker 2: that he hasn't his safety, right, that's his son as well, right, 99 00:04:45,920 --> 00:04:49,280 Speaker 2: But it feels like the entire team feels like they 100 00:04:49,279 --> 00:04:51,760 Speaker 2: are his kids. And he's done that since he was 101 00:04:51,760 --> 00:04:55,600 Speaker 2: in Texas coaching youth football. When he's at Jackson State, 102 00:04:55,680 --> 00:04:58,440 Speaker 2: it felt that way. He's a man of high character 103 00:04:59,640 --> 00:05:02,000 Speaker 2: who as a wealth of knowledge inside the game of football, 104 00:05:02,000 --> 00:05:04,480 Speaker 2: but more importantly, he has a wealth knowledge. 105 00:05:04,200 --> 00:05:06,039 Speaker 4: In the game of life. 106 00:05:06,480 --> 00:05:08,560 Speaker 2: I feel like when you hear him talk, it's not 107 00:05:08,640 --> 00:05:10,960 Speaker 2: just something that's been rehearsed, just something that he's actually 108 00:05:10,960 --> 00:05:15,920 Speaker 2: lived and he lived it. And the kids believe in it, right, 109 00:05:16,000 --> 00:05:17,919 Speaker 2: His students believe in it, his athletes. 110 00:05:17,960 --> 00:05:19,640 Speaker 4: But it's starts. 111 00:05:19,880 --> 00:05:22,600 Speaker 2: It's translating, right, Like even down to the littlest things 112 00:05:22,600 --> 00:05:24,800 Speaker 2: like when he changed the captain off the jersey he 113 00:05:24,800 --> 00:05:27,039 Speaker 2: took it off. You know, we don't we don't believe 114 00:05:27,040 --> 00:05:29,920 Speaker 2: in captains. We really believe in leaders. And we believe 115 00:05:29,920 --> 00:05:32,240 Speaker 2: in dogs. So if they got a L on their shirt, 116 00:05:32,279 --> 00:05:33,880 Speaker 2: their leaders and if they got the deal on it, 117 00:05:33,920 --> 00:05:38,159 Speaker 2: that they dogs. Just changing the narrative of what the 118 00:05:38,279 --> 00:05:40,560 Speaker 2: expectation can be in because people are still looking at 119 00:05:40,600 --> 00:05:42,719 Speaker 2: him like, yeah, that's a former athlete. He's a football player. 120 00:05:42,720 --> 00:05:44,960 Speaker 2: He is a No, it just doesn't translate. Well, most 121 00:05:44,960 --> 00:05:48,040 Speaker 2: players don't turn into great coaches. He's doing it, but 122 00:05:48,080 --> 00:05:50,479 Speaker 2: he's bigger, bigger than a coach. He's a leader of 123 00:05:50,560 --> 00:05:50,920 Speaker 2: young men. 124 00:05:50,960 --> 00:05:54,440 Speaker 5: I'm gonna give you business. This is the business. And 125 00:05:54,480 --> 00:05:57,560 Speaker 5: I spoke about this when we interviewed on UH. He 126 00:05:57,640 --> 00:06:01,040 Speaker 5: has done the best job I've ever seen ever as 127 00:06:01,080 --> 00:06:06,040 Speaker 5: far as utilizing social media and captivating, controlling the narrative 128 00:06:06,240 --> 00:06:08,840 Speaker 5: and incorporating culture. He did it at Jackson State. 129 00:06:08,880 --> 00:06:09,280 Speaker 2: He's doing it. 130 00:06:09,320 --> 00:06:11,880 Speaker 5: He's doing it at Conorados when you see Gillian Wallow 131 00:06:11,920 --> 00:06:15,239 Speaker 5: and you see yellow breezy and locker room, and even 132 00:06:15,279 --> 00:06:18,159 Speaker 5: for us when he was following us and I just 133 00:06:18,240 --> 00:06:19,880 Speaker 5: d M him like you know, hey, with loved it, 134 00:06:19,920 --> 00:06:21,280 Speaker 5: and he's like, let's do it, let's set it up. 135 00:06:21,520 --> 00:06:23,920 Speaker 5: He was in tuned And know how many college college 136 00:06:23,920 --> 00:06:27,240 Speaker 5: coaches they're not watching league He's in tuned enough to 137 00:06:27,320 --> 00:06:29,960 Speaker 5: know who's the moving and shakers in the culture and 138 00:06:29,960 --> 00:06:33,480 Speaker 5: who's important for his own personal brand. But more important, 139 00:06:33,480 --> 00:06:36,200 Speaker 5: he knows as his brand personally grows, than it's going 140 00:06:36,240 --> 00:06:39,000 Speaker 5: to be easier to recruit players. You create a culture 141 00:06:39,040 --> 00:06:41,919 Speaker 5: and you create a wave, and he's doing it even 142 00:06:42,320 --> 00:06:45,560 Speaker 5: how the style of content cell phone content, And that's 143 00:06:45,600 --> 00:06:47,960 Speaker 5: something that I probably shouldn't even say this because I 144 00:06:48,000 --> 00:06:50,640 Speaker 5: know nobody would ever do it for us. But one 145 00:06:50,680 --> 00:06:53,520 Speaker 5: of the things that we did was we cut videographers 146 00:06:53,760 --> 00:06:57,000 Speaker 5: and started just using cell phones because he realized that 147 00:06:57,040 --> 00:07:01,479 Speaker 5: the organic footage was more beneficial then highly produced videos. 148 00:07:01,640 --> 00:07:03,840 Speaker 5: And Deon sens is a major reason why we did that, 149 00:07:04,040 --> 00:07:06,559 Speaker 5: because just watching him his videos getting five hundred thousand, 150 00:07:06,560 --> 00:07:08,800 Speaker 5: six hundred thousand views, and it would just be him 151 00:07:08,920 --> 00:07:11,320 Speaker 5: just wapping up Michael Irvin or him just you know, 152 00:07:11,680 --> 00:07:14,400 Speaker 5: meeting Lawren Sapp and his other son is the one 153 00:07:14,440 --> 00:07:17,560 Speaker 5: that's actually curating it with the cell phone, and he 154 00:07:17,640 --> 00:07:21,440 Speaker 5: was he's mastered social media and he's utilized social media. 155 00:07:21,480 --> 00:07:24,400 Speaker 5: You don't get forty eight new transfers and it's not 156 00:07:24,480 --> 00:07:28,160 Speaker 5: just those three plays. He's gotten probably the best recruiting 157 00:07:28,160 --> 00:07:32,240 Speaker 5: class from Class in America, Notre Dame, all of these 158 00:07:32,360 --> 00:07:32,960 Speaker 5: top schools. 159 00:07:33,000 --> 00:07:34,800 Speaker 2: This is another reason why why they won. 160 00:07:35,800 --> 00:07:39,680 Speaker 5: He's done that because he's created a buzz around his 161 00:07:39,800 --> 00:07:43,560 Speaker 5: culture that I've never seen before ever from social media. 162 00:07:44,560 --> 00:07:47,720 Speaker 5: And that's not done by accident. He's a tremendous he 163 00:07:47,760 --> 00:07:51,240 Speaker 5: has a marketing mind. He's a marketing games and even 164 00:07:51,280 --> 00:07:53,080 Speaker 5: like the things that he's saying, like he knows that 165 00:07:53,120 --> 00:07:55,120 Speaker 5: I'm gonna say this is gonna go viral. So like 166 00:07:55,160 --> 00:07:57,040 Speaker 5: the press the press conference at the end of when 167 00:07:57,040 --> 00:07:59,280 Speaker 5: he starts to go on up. He was doing that 168 00:07:59,320 --> 00:08:01,760 Speaker 5: when he was playing. He dumped he dumped the bucket 169 00:08:01,800 --> 00:08:03,520 Speaker 5: of ice on a reporter one time. I remember when 170 00:08:03,880 --> 00:08:06,400 Speaker 5: when he was playing football. So he's been doing this 171 00:08:06,440 --> 00:08:08,640 Speaker 5: his whole career. He's he always knew how to create 172 00:08:08,960 --> 00:08:11,680 Speaker 5: a lane for himself. He realized that, I think his 173 00:08:11,800 --> 00:08:13,920 Speaker 5: end goal is to go to the NFL. But he's 174 00:08:13,960 --> 00:08:18,840 Speaker 5: realizing that he's fast tracking his trajectory. He's not working 175 00:08:18,880 --> 00:08:21,520 Speaker 5: his way up the ranks being a defensive coordinator and 176 00:08:21,560 --> 00:08:24,880 Speaker 5: then you know, doing it, he's fast tracking it. Making enemies. 177 00:08:26,000 --> 00:08:30,320 Speaker 5: You're saying, being loud, being flashy. Social media people don't 178 00:08:30,400 --> 00:08:32,959 Speaker 5: like it, but he's jumping the ladder. He's jumping the 179 00:08:33,000 --> 00:08:36,320 Speaker 5: ladder to the point now where he's the biggest name 180 00:08:36,520 --> 00:08:37,680 Speaker 5: in college sports. 181 00:08:38,200 --> 00:08:41,840 Speaker 2: Absolutely for anybody, for a player, for a coach. Like 182 00:08:42,120 --> 00:08:46,200 Speaker 2: in college sports, Deon Sanders is the biggest name. 183 00:08:46,360 --> 00:08:47,520 Speaker 4: That's not easy to do. 184 00:08:49,679 --> 00:08:52,400 Speaker 2: This episode is brought to you by PNC Bank. 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Don't wait, don't hesitate. 216 00:10:34,080 --> 00:10:36,439 Speaker 2: Let's Square handle the back end so you can keep 217 00:10:36,480 --> 00:10:37,680 Speaker 2: pushing your vision forward. 218 00:10:39,920 --> 00:10:43,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 219 00:10:43,640 --> 00:10:47,439 Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador 220 00:10:47,679 --> 00:10:51,800 Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with 221 00:10:51,880 --> 00:10:55,760 Speaker 1: filming and selling child pornography in Michigan. These are just 222 00:10:55,880 --> 00:10:59,600 Speaker 1: some of the heinous migrant criminals caught because of President 223 00:10:59,600 --> 00:11:03,200 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 224 00:11:03,280 --> 00:11:08,080 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 225 00:11:08,080 --> 00:11:11,640 Speaker 1: crossings are at the lowest levels ever recorded, and over 226 00:11:11,720 --> 00:11:14,920 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 227 00:11:15,000 --> 00:11:18,839 Speaker 1: are here illegally, your next you will be fine nearly 228 00:11:18,920 --> 00:11:22,960 Speaker 1: one thousand dollars a day, imprisoned and deported, you will 229 00:11:23,000 --> 00:11:26,640 Speaker 1: never return. But if you register using our CBP home 230 00:11:26,679 --> 00:11:30,040 Speaker 1: app and leave now, you could be allowed to return legally. 231 00:11:30,440 --> 00:11:35,200 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 232 00:11:35,320 --> 00:11:37,280 Speaker 1: border and families will. 233 00:11:37,160 --> 00:11:40,040 Speaker 4: Be protected sponsored by the United States Department of Homeland Security. 234 00:11:40,240 --> 00:11:44,560 Speaker 5: So it's like, you know, his marketing, the marketing genius 235 00:11:44,600 --> 00:11:47,439 Speaker 5: of it is something that I think anybody should look at. 236 00:11:47,440 --> 00:11:50,920 Speaker 5: How he's marketed himself in just four years really and 237 00:11:51,000 --> 00:11:56,280 Speaker 5: has catapulted his stock is actually pretty phenomenal. 238 00:11:56,520 --> 00:12:00,000 Speaker 2: Saturday was the biggest recruitment tool that he ever needed. 239 00:12:00,480 --> 00:12:03,200 Speaker 2: Here's an interesting part of that whole story. When he 240 00:12:03,559 --> 00:12:06,560 Speaker 2: was at Jackson State, he interviewed at one other school. 241 00:12:07,040 --> 00:12:09,960 Speaker 4: You know what that school was? What school was TCU 242 00:12:10,880 --> 00:12:13,439 Speaker 4: really and they did not hire him. 243 00:12:13,600 --> 00:12:16,640 Speaker 2: The chip on the shoulder bigger than a chip, right, 244 00:12:16,920 --> 00:12:18,679 Speaker 2: add me to the schedule and let's go in there 245 00:12:18,679 --> 00:12:20,520 Speaker 2: and do it on the road. And so when he's 246 00:12:20,520 --> 00:12:22,880 Speaker 2: talking about God is good and guy's working at all times, 247 00:12:23,480 --> 00:12:25,680 Speaker 2: there's a little piece of that, like you guys shunned 248 00:12:26,520 --> 00:12:29,200 Speaker 2: the opportunity to have me here, and I went to 249 00:12:29,240 --> 00:12:31,840 Speaker 2: Colorado and I brought my guys here with me, and uh, 250 00:12:32,000 --> 00:12:33,680 Speaker 2: they wanted an impressor fashion. 251 00:12:33,720 --> 00:12:35,920 Speaker 4: It was musty TV. But that's that's the best part. 252 00:12:36,040 --> 00:12:39,440 Speaker 2: Like now Colorado, which was a one win team, we 253 00:12:39,520 --> 00:12:40,880 Speaker 2: can't under the under my. 254 00:12:41,120 --> 00:12:43,640 Speaker 4: Popping bord one buddy and voter. 255 00:12:43,720 --> 00:12:46,440 Speaker 2: But the last time I remember Colorado, I think Cordel 256 00:12:46,480 --> 00:12:48,400 Speaker 2: Stewart was Cordel Stewart was the back of the day. 257 00:12:48,480 --> 00:12:49,640 Speaker 4: That's the last time that was important. 258 00:12:49,760 --> 00:12:52,320 Speaker 2: Yes, Rashon Saloon wanted the Heightsman in ninety four, but 259 00:12:52,840 --> 00:12:55,040 Speaker 2: last time that Cordel Stewart was a quarterback, last time 260 00:12:55,040 --> 00:12:58,679 Speaker 2: they were relevant. They're on national TV almost every week. Yes, 261 00:12:59,080 --> 00:13:03,280 Speaker 2: they're having college game Day at both of Colorado next 262 00:13:03,280 --> 00:13:04,240 Speaker 2: week versus Nebraska. 263 00:13:04,559 --> 00:13:06,080 Speaker 4: And again you cannot buy a ticket. 264 00:13:06,080 --> 00:13:09,800 Speaker 2: They had college Dame Dave Jackson, Mississippi. Here's my theory 265 00:13:09,840 --> 00:13:12,800 Speaker 2: on on what Deon did this is. I think he's 266 00:13:13,040 --> 00:13:14,920 Speaker 2: I think he was a college he was a high 267 00:13:14,960 --> 00:13:16,760 Speaker 2: school coach in Texas. 268 00:13:16,840 --> 00:13:17,040 Speaker 4: Right. 269 00:13:17,800 --> 00:13:20,280 Speaker 5: I think he said, I want to become an NFL coach. 270 00:13:21,440 --> 00:13:23,640 Speaker 5: How do I fast tracked this as quick as possible? 271 00:13:24,120 --> 00:13:24,400 Speaker 4: Yeah? 272 00:13:24,559 --> 00:13:26,520 Speaker 2: The first step is you gotta be a college coach. Right, 273 00:13:26,640 --> 00:13:28,120 Speaker 2: But you got to usually work your way up the 274 00:13:28,160 --> 00:13:30,679 Speaker 2: ranks to become a college coach. So he says, Okay, 275 00:13:30,880 --> 00:13:32,160 Speaker 2: I'm not going to go to it. 276 00:13:32,320 --> 00:13:34,160 Speaker 5: He could have went to like a big school and 277 00:13:34,200 --> 00:13:36,400 Speaker 5: been a defensive coordinator and worked his way up. 278 00:13:36,520 --> 00:13:38,319 Speaker 2: Well, let me kind of pulse you for two seconds, 279 00:13:38,320 --> 00:13:40,560 Speaker 2: because you're gonna make a valid point. You have to 280 00:13:40,559 --> 00:13:42,520 Speaker 2: be a college coach if you look like us, because 281 00:13:42,520 --> 00:13:46,120 Speaker 2: there's been NFL coaches who've had no college point and 282 00:13:46,160 --> 00:13:46,720 Speaker 2: went straight. 283 00:13:46,559 --> 00:13:47,120 Speaker 4: To the league. 284 00:13:47,240 --> 00:13:49,439 Speaker 5: Well, so what I'm saying is that from a high 285 00:13:49,480 --> 00:13:53,800 Speaker 5: school coach. So he says, Okay, this is the fast track. 286 00:13:53,840 --> 00:13:56,600 Speaker 5: I'm gonna go to a black college. Nobody would be 287 00:13:56,600 --> 00:14:00,440 Speaker 5: expecting this. I'm gonna get the head coaching job pretty easily, 288 00:14:01,200 --> 00:14:03,760 Speaker 5: and I'm gonna turn this into a complete spectacle. 289 00:14:03,760 --> 00:14:04,679 Speaker 2: I'm gonna have all the rappers. 290 00:14:04,679 --> 00:14:07,880 Speaker 5: I'm gonna do just what he did, right, And so 291 00:14:07,920 --> 00:14:11,120 Speaker 5: then he says, okay, no, you gotta win. So now 292 00:14:11,160 --> 00:14:15,160 Speaker 5: he says, okay, I'm gonna go to the worst team 293 00:14:15,360 --> 00:14:18,640 Speaker 5: in Division one, big, like a big program. Colorado has 294 00:14:18,640 --> 00:14:20,440 Speaker 5: to be good for twenty years. They won one game 295 00:14:20,520 --> 00:14:24,120 Speaker 5: last year, right, Whereas it's not even a competitive thing. 296 00:14:24,840 --> 00:14:26,680 Speaker 5: It's not like he went to try to get the 297 00:14:26,760 --> 00:14:29,360 Speaker 5: job at Ohio State or try to get the job 298 00:14:29,400 --> 00:14:33,200 Speaker 5: at Michigan. I'm gonna go bottom level. It's still a 299 00:14:33,200 --> 00:14:37,120 Speaker 5: power conference. They have resources, they have the facility. They're 300 00:14:37,160 --> 00:14:40,080 Speaker 5: just terrible. I'm gonna go there and I'm gonna get 301 00:14:40,120 --> 00:14:44,160 Speaker 5: this wave lit exactly what he's doing to the point 302 00:14:44,200 --> 00:14:48,479 Speaker 5: where now it's undeniable. A few years of this continues, 303 00:14:49,960 --> 00:14:52,040 Speaker 5: he's gonna be prime position. 304 00:14:53,160 --> 00:14:58,880 Speaker 4: In the NFL. Fact, his luggage and what he said 305 00:14:58,880 --> 00:15:00,960 Speaker 4: the luggage was Louis Louis. 306 00:15:01,360 --> 00:15:05,840 Speaker 2: Yeah, So shout out to Dion and shout out to 307 00:15:05,840 --> 00:15:06,280 Speaker 2: the guys. 308 00:15:06,600 --> 00:15:07,120 Speaker 4: Uh. 309 00:15:07,800 --> 00:15:09,560 Speaker 5: But yeah, I think that it's just, you know, I 310 00:15:09,600 --> 00:15:12,880 Speaker 5: think it's a very interesting business case study from on 311 00:15:13,040 --> 00:15:15,600 Speaker 5: marketing on a variety of standpoints and something like I 312 00:15:15,600 --> 00:15:17,920 Speaker 5: said that we actually implemented. I saw the cell phone thing. 313 00:15:18,280 --> 00:15:20,000 Speaker 5: I said, you know, we're not doing We're not doing 314 00:15:20,080 --> 00:15:22,600 Speaker 5: videos anymore. We're doing cell phone videos even investments. If 315 00:15:22,600 --> 00:15:24,480 Speaker 5: you look at most of the videos on investments, that 316 00:15:24,520 --> 00:15:26,960 Speaker 5: really got a lot of tractions, just regular cell phone videos. 317 00:15:27,280 --> 00:15:29,640 Speaker 4: So he got a soap pop. 318 00:15:29,800 --> 00:15:32,920 Speaker 2: And think about this from a branded standpoint, it became 319 00:15:33,000 --> 00:15:38,000 Speaker 2: so private that Nike has signed him again and they're 320 00:15:38,000 --> 00:15:39,200 Speaker 2: bringing back his sneakers. 321 00:15:39,400 --> 00:15:39,600 Speaker 4: Yeah. 322 00:15:39,920 --> 00:15:41,680 Speaker 2: So if you watch what your door was wearing, he's 323 00:15:41,680 --> 00:15:43,320 Speaker 2: wearing his dad sneaker from ninety six. 324 00:15:43,640 --> 00:15:45,800 Speaker 4: Yeah, it's clean of course that. 325 00:15:45,800 --> 00:15:47,360 Speaker 2: Like this guy hasn't played, you know what I'm saying, Like, 326 00:15:47,360 --> 00:15:48,960 Speaker 2: think about that, he's the coach of a team. But 327 00:15:49,040 --> 00:15:51,160 Speaker 2: I mean he was obviously one of the best player 328 00:15:51,560 --> 00:15:55,800 Speaker 2: player superstar. Yeah, but his now his shoe line comes 329 00:15:55,840 --> 00:15:58,560 Speaker 2: back into play for a brand that probably wasn't going 330 00:15:58,600 --> 00:16:02,160 Speaker 2: to be selling those and the futures ago thinking about 331 00:16:02,200 --> 00:16:05,240 Speaker 2: Colorado since at all rocket Ishmael. 332 00:16:05,280 --> 00:16:05,920 Speaker 4: That's notre dame. 333 00:16:06,640 --> 00:16:08,080 Speaker 5: Quadre is right. 334 00:16:08,960 --> 00:16:14,400 Speaker 4: His brother went to his brother, go to Quadrey's brother Rockets. 335 00:16:14,800 --> 00:16:16,560 Speaker 2: Long story, they haven't been good in a long time. 336 00:16:16,640 --> 00:16:19,880 Speaker 4: Now, Colorado it's the place to be, place to put out. 337 00:16:20,000 --> 00:16:22,280 Speaker 3: I'll put over this weekend. If you deliver the victories, 338 00:16:23,240 --> 00:16:25,840 Speaker 3: the money will find you. They didn't even have the 339 00:16:25,880 --> 00:16:28,960 Speaker 3: budget to sign him as a coach, and. 340 00:16:30,720 --> 00:16:33,280 Speaker 4: Booster Boosters found the money. 341 00:16:33,320 --> 00:16:35,920 Speaker 3: Like and it goes back to when Steve Jobs came 342 00:16:35,960 --> 00:16:39,880 Speaker 3: back from Apple, when Sully ran the company into the ground. 343 00:16:39,920 --> 00:16:42,360 Speaker 3: Carl Icon turned around some companies. Whether you liked him 344 00:16:42,360 --> 00:16:44,600 Speaker 3: as a corporate or not. And I know some of 345 00:16:44,600 --> 00:16:46,520 Speaker 3: you at home and like, this doesn't apply to invest in. 346 00:16:46,840 --> 00:16:49,640 Speaker 3: Marketing is a part of the supply chain to move 347 00:16:49,720 --> 00:16:51,240 Speaker 3: the market cap of a company up. 348 00:16:51,720 --> 00:16:52,480 Speaker 4: It doesn't matter. 349 00:16:52,520 --> 00:16:55,520 Speaker 3: There's a reason why Buffett has his annual conference, why 350 00:16:56,520 --> 00:16:59,680 Speaker 3: iPhone has an Apple as a developer conference. I want 351 00:16:59,680 --> 00:17:01,560 Speaker 3: you to take these lessons and you can see a 352 00:17:01,600 --> 00:17:06,840 Speaker 3: lot of what Dianna is doing and Elon does it. 353 00:17:06,840 --> 00:17:09,560 Speaker 5: It's also a real estate play. As far as this 354 00:17:09,640 --> 00:17:11,200 Speaker 5: is what I mean by this. You have to see 355 00:17:11,200 --> 00:17:15,080 Speaker 5: opportunity when nobody else does. Absolutely opportunity. In Jackson State, 356 00:17:15,119 --> 00:17:17,600 Speaker 5: it's take take the worst, take the take the thing 357 00:17:17,680 --> 00:17:20,840 Speaker 5: that nobody wants. Nobody was fighting for the job at 358 00:17:20,880 --> 00:17:25,320 Speaker 5: Jackson State. Yep, nobody was fighting for the job at Colorado. 359 00:17:25,359 --> 00:17:27,640 Speaker 5: Like I said, it's much harder to try to get 360 00:17:27,640 --> 00:17:31,520 Speaker 5: the job at Alabama, right or LSU. So everybody's already 361 00:17:31,560 --> 00:17:33,960 Speaker 5: fighting for New York real estate. Everybody's already fighting for 362 00:17:34,040 --> 00:17:36,480 Speaker 5: Miami real estate. When Buggy Seagull went to Las Vegas, 363 00:17:36,520 --> 00:17:39,880 Speaker 5: it was just desert. Nobody thought he had he had. 364 00:17:40,000 --> 00:17:42,399 Speaker 5: Nobody would have thought that Las Vegas would be what 365 00:17:42,480 --> 00:17:45,440 Speaker 5: it is. He had the vision to say, nobody wants this, 366 00:17:45,440 --> 00:17:47,719 Speaker 5: this is in the middle of nowhere. I'm gonna make 367 00:17:47,720 --> 00:17:50,920 Speaker 5: this in Las Vegas. Nobody was thinking about Dubai. They 368 00:17:50,960 --> 00:17:53,199 Speaker 5: had the vision to say, this is going to be 369 00:17:53,240 --> 00:17:55,639 Speaker 5: the number one tourist attraction in the world. So when 370 00:17:55,720 --> 00:17:59,160 Speaker 5: you're investing in real estate or anything in life, look 371 00:17:59,200 --> 00:18:02,159 Speaker 5: at what nobody wants, look at where nobody's looking, as 372 00:18:02,160 --> 00:18:04,680 Speaker 5: opposed to looking where everybody's looking. Don't do don't don't 373 00:18:04,720 --> 00:18:09,360 Speaker 5: try to do a show on YouTube about stocks. It's 374 00:18:09,440 --> 00:18:10,320 Speaker 5: already being done. 375 00:18:11,400 --> 00:18:12,400 Speaker 4: That's a prime example. 376 00:18:12,880 --> 00:18:15,760 Speaker 2: Yes, do what nobody else is doing doing, look at 377 00:18:15,760 --> 00:18:18,560 Speaker 2: what nobody else is doing, looking what nobody's paying attention to. 378 00:18:19,200 --> 00:18:22,359 Speaker 2: And this is a way for you to secure your spot. 379 00:18:22,560 --> 00:18:24,879 Speaker 2: And now once everybody starts to do it, you become 380 00:18:25,040 --> 00:18:26,119 Speaker 2: the authority in the space. 381 00:18:26,640 --> 00:18:30,960 Speaker 3: M If I would have told someone, Hey, I'm gonna 382 00:18:31,000 --> 00:18:33,080 Speaker 3: do a show on YouTube, and then three years later 383 00:18:33,320 --> 00:18:35,760 Speaker 3: I'm be on stage with Kathy Wood and Mike Novagrad said, 384 00:18:35,800 --> 00:18:37,720 Speaker 3: be like get out of here. At the time, no 385 00:18:37,760 --> 00:18:42,560 Speaker 3: one was even comfortable speaking in urban vernacular when talking 386 00:18:42,680 --> 00:18:48,520 Speaker 3: to us. By the apostorus like and that's it's really key. 387 00:18:48,640 --> 00:18:50,880 Speaker 3: Every brand that we loved has carved out their own 388 00:18:50,960 --> 00:18:53,800 Speaker 3: niche and being just them. No one likes to copycat. 389 00:18:53,840 --> 00:18:56,040 Speaker 3: So like when the iPad came out of Windows, math 390 00:18:56,240 --> 00:18:57,880 Speaker 3: version of a tablet no one. 391 00:18:58,080 --> 00:18:59,520 Speaker 4: No one wanted the damn. 392 00:18:59,280 --> 00:19:03,480 Speaker 3: Tablet could have had more features, more people like originals. 393 00:19:04,440 --> 00:19:08,360 Speaker 3: And we need more originals in leadership in this country 394 00:19:08,400 --> 00:19:10,439 Speaker 3: and in the stock market so we can get off 395 00:19:10,480 --> 00:19:16,639 Speaker 3: the magnificent seven. NFT shot to be originals, but it 396 00:19:16,720 --> 00:19:19,600 Speaker 3: just didn't pan out. Put yes and chat. If I 397 00:19:19,600 --> 00:19:22,880 Speaker 3: told you them, damn NFTs is gonna fail. Talk about 398 00:19:22,920 --> 00:19:27,960 Speaker 3: everything else, It's about that noble token. 399 00:19:28,200 --> 00:19:31,879 Speaker 1: An illegal alien from Guatemala charged with raping a child 400 00:19:31,920 --> 00:19:35,720 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 401 00:19:35,960 --> 00:19:40,080 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 402 00:19:40,160 --> 00:19:44,040 Speaker 1: filming and selling child pornography in Michigan. These are just 403 00:19:44,160 --> 00:19:47,920 Speaker 1: some of the heinous migrant criminals caught because of President 404 00:19:47,960 --> 00:19:51,480 Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States 405 00:19:51,520 --> 00:19:56,320 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 406 00:19:56,359 --> 00:20:00,159 Speaker 1: crossings are at the lowest levels ever recorded. Over one 407 00:20:00,240 --> 00:20:03,440 Speaker 1: hundred thousand illegal aliens have been arrested. If you are 408 00:20:03,480 --> 00:20:07,400 Speaker 1: here illegally, your next you will be fine nearly one 409 00:20:07,440 --> 00:20:12,000 Speaker 1: thousand dollars a day, Imprisoned and deported, you will never return. 410 00:20:12,320 --> 00:20:15,359 Speaker 1: But if you register using our CBP home app and 411 00:20:15,440 --> 00:20:18,760 Speaker 1: leave now, you could be allowed to return legally. Do 412 00:20:18,920 --> 00:20:24,000 Speaker 1: what's right. Leave now. Under President Trump, America's laws, border 413 00:20:24,240 --> 00:20:26,040 Speaker 1: and families will be protected. 414 00:20:26,160 --> 00:20:28,280 Speaker 4: Sponsored by the United States Department of Homeland Security.