WEBVTT - Tarleton on "Back to School" Guide (Audio)

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<v Speaker 1>Up in the morning and out. Well, I've started back

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<v Speaker 1>to school shopping, in fact, started back in June. How's

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<v Speaker 1>that for crazy. Let's talk a little about the back

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<v Speaker 1>to school market, if you will, and what retailers might

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<v Speaker 1>be UH anticipating this time around. Merissa Charlton is Chief

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<v Speaker 1>Marketing Officer Retail Trends analyst at retail me Not, the

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<v Speaker 1>online Cuban and deals website, and aggregator interer Bloomberg eleven

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<v Speaker 1>three year studio. Thanks for your patients. A lot going

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<v Speaker 1>on all of a sudden, Um I mentioned Amazon, Who's

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<v Speaker 1>going to be you know, kind of the big winners

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<v Speaker 1>this time around for back to school? It's interesting, um.

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<v Speaker 1>The Retelling Not data says that um, Amazon will continue

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<v Speaker 1>to thrive. They've already started their burst one day savings

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<v Speaker 1>oriented deal shopping to draw attention to the fact that

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<v Speaker 1>their destination pre back to school. But retell me on

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<v Speaker 1>data also suggest that people prefer in store shopping, so

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<v Speaker 1>this is an in store season for most shoppers. Families

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<v Speaker 1>going into a mall, going into big box stores looking

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<v Speaker 1>for rething from backpacks and way beyond. As more and

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<v Speaker 1>more categories start to participate in back to school, so

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<v Speaker 1>I think in store will still win. Mobile will influence

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<v Speaker 1>the in store trend, but but in store will still win.

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<v Speaker 1>Morris says, that's something different than what we've seen. It's interesting.

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<v Speaker 1>Back to school has always been an in store play.

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<v Speaker 1>I mean, if it is, certainly for me for a

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<v Speaker 1>majority of it. If you think about it, it's a

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<v Speaker 1>social shopping period of time. You go in with your family,

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<v Speaker 1>with your children. Um, so that's not necessarily new. One

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<v Speaker 1>of the things that is new is it's longer. So

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<v Speaker 1>percent of retailers said they're starting earlier this year. You

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<v Speaker 1>mentioned that you've already started June nine through September nine.

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<v Speaker 1>It's a three month period of time. It is the

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<v Speaker 1>longest shopping season that we see all year. And Retell

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<v Speaker 1>me not data actually says that this upcoming weekend, August

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<v Speaker 1>five is the biggest day of the season. So get

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<v Speaker 1>ready for this weekend. It's sort of aligned to all

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<v Speaker 1>the tax free states that will participate this upcoming weekend.

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<v Speaker 1>But early August is starts to be the peak of

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<v Speaker 1>some of the back to school deals and promotions. Who's

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<v Speaker 1>who stands to benefit the most? As we you know

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<v Speaker 1>repeatedly here at Bloomberg Talk, about kind of the beleaguered

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<v Speaker 1>retail sector, if you will, and that there's kind of

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<v Speaker 1>strong differences between the winners and not and most often

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<v Speaker 1>we talk about Amazon being the winner, but what are

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<v Speaker 1>you see? What we see is the people that are

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<v Speaker 1>coming out ahead of the are the retailers that are

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<v Speaker 1>being very thought thoughtful of capturing mobile shoppers but then

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<v Speaker 1>finding clever ways to drive them in store with experiences

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<v Speaker 1>that are differentiated. So Targets a really good example where

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<v Speaker 1>they've captured mobile shoppers on the on their app and

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<v Speaker 1>they have great reasons to actually drive the in store

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<v Speaker 1>foot traffic. Coals is another great example. There's more and

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<v Speaker 1>more up and coming retailers in the on the big

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<v Speaker 1>box side in particular, they are capitalizing on this convergence

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<v Speaker 1>between mobile and in store and those are the ones

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<v Speaker 1>that I think will rise above. How much though, is

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<v Speaker 1>being driven by discounting and coupons and the like. So

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<v Speaker 1>over eight percent of consumers say that they're looking for

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<v Speaker 1>deals as they go into this season, and retailers are

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<v Speaker 1>responding to that. So the ultimate winner of this season

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<v Speaker 1>is the consumer. Because retell me Not data says that

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<v Speaker 1>families will spend more per child spending per child will

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<v Speaker 1>go up this back to school season. That's almost three

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<v Speaker 1>fifty dollars per child that a parent will spend. So

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<v Speaker 1>if you think about the real winner here, if if

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<v Speaker 1>you believe in the trends and this increase and promotions

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<v Speaker 1>this coming season, the consumers a real winner because they're

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<v Speaker 1>going to save even more. But the consumer doing okay. Yeah,

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<v Speaker 1>there's a lot of confidence around this season and n

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<v Speaker 1>r F Data says that the retail trends and revenue

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<v Speaker 1>will be up ten percent this season. And again, if

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<v Speaker 1>you think about that increase in per child spend, it's

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<v Speaker 1>it's going to be good. Come back and talk to

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<v Speaker 1>us after the retail go back to school. Yes, I

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<v Speaker 1>would love to thank you so much. We would to

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<v Speaker 1>Morissa Charlton, CMO, retail Trends analyst at retail Me not

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<v Speaker 1>joining us in our Bloomberg eleven three oh studio on

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<v Speaker 1>this Monday. You are listening to Bloomberg Radio