Speaker 1: Up in the morning and out. Well, I've started back
Speaker 1: to school shopping, in fact, started back in June. How's
Speaker 1: that for crazy. Let's talk a little about the back
Speaker 1: to school market, if you will, and what retailers might
Speaker 1: be UH anticipating this time around. Merissa Charlton is Chief
Speaker 1: Marketing Officer Retail Trends analyst at retail me Not, the
Speaker 1: online Cuban and deals website, and aggregator interer Bloomberg eleven
Speaker 1: three year studio. Thanks for your patients. A lot going
Speaker 1: on all of a sudden, Um I mentioned Amazon, Who's
Speaker 1: going to be you know, kind of the big winners
Speaker 1: this time around for back to school? It's interesting, um.
Speaker 1: The Retelling Not data says that um, Amazon will continue
Speaker 1: to thrive. They've already started their burst one day savings
Speaker 1: oriented deal shopping to draw attention to the fact that
Speaker 1: their destination pre back to school. But retell me on
Speaker 1: data also suggest that people prefer in store shopping, so
Speaker 1: this is an in store season for most shoppers. Families
Speaker 1: going into a mall, going into big box stores looking
Speaker 1: for rething from backpacks and way beyond. As more and
Speaker 1: more categories start to participate in back to school, so
Speaker 1: I think in store will still win. Mobile will influence
Speaker 1: the in store trend, but but in store will still win.
Speaker 1: Morris says, that's something different than what we've seen. It's interesting.
Speaker 1: Back to school has always been an in store play.
Speaker 1: I mean, if it is, certainly for me for a
Speaker 1: majority of it. If you think about it, it's a
Speaker 1: social shopping period of time. You go in with your family,
Speaker 1: with your children. Um, so that's not necessarily new. One
Speaker 1: of the things that is new is it's longer. So
Speaker 1: percent of retailers said they're starting earlier this year. You
Speaker 1: mentioned that you've already started June nine through September nine.
Speaker 1: It's a three month period of time. It is the
Speaker 1: longest shopping season that we see all year. And Retell
Speaker 1: me not data actually says that this upcoming weekend, August
Speaker 1: five is the biggest day of the season. So get
Speaker 1: ready for this weekend. It's sort of aligned to all
Speaker 1: the tax free states that will participate this upcoming weekend.
Speaker 1: But early August is starts to be the peak of
Speaker 1: some of the back to school deals and promotions. Who's
Speaker 1: who stands to benefit the most? As we you know
Speaker 1: repeatedly here at Bloomberg Talk, about kind of the beleaguered
Speaker 1: retail sector, if you will, and that there's kind of
Speaker 1: strong differences between the winners and not and most often
Speaker 1: we talk about Amazon being the winner, but what are
Speaker 1: you see? What we see is the people that are
Speaker 1: coming out ahead of the are the retailers that are
Speaker 1: being very thought thoughtful of capturing mobile shoppers but then
Speaker 1: finding clever ways to drive them in store with experiences
Speaker 1: that are differentiated. So Targets a really good example where
Speaker 1: they've captured mobile shoppers on the on their app and
Speaker 1: they have great reasons to actually drive the in store
Speaker 1: foot traffic. Coals is another great example. There's more and
Speaker 1: more up and coming retailers in the on the big
Speaker 1: box side in particular, they are capitalizing on this convergence
Speaker 1: between mobile and in store and those are the ones
Speaker 1: that I think will rise above. How much though, is
Speaker 1: being driven by discounting and coupons and the like. So
Speaker 1: over eight percent of consumers say that they're looking for
Speaker 1: deals as they go into this season, and retailers are
Speaker 1: responding to that. So the ultimate winner of this season
Speaker 1: is the consumer. Because retell me Not data says that
Speaker 1: families will spend more per child spending per child will
Speaker 1: go up this back to school season. That's almost three
Speaker 1: fifty dollars per child that a parent will spend. So
Speaker 1: if you think about the real winner here, if if
Speaker 1: you believe in the trends and this increase and promotions
Speaker 1: this coming season, the consumers a real winner because they're
Speaker 1: going to save even more. But the consumer doing okay. Yeah,
Speaker 1: there's a lot of confidence around this season and n
Speaker 1: r F Data says that the retail trends and revenue
Speaker 1: will be up ten percent this season. And again, if
Speaker 1: you think about that increase in per child spend, it's
Speaker 1: it's going to be good. Come back and talk to
Speaker 1: us after the retail go back to school. Yes, I
Speaker 1: would love to thank you so much. We would to
Speaker 1: Morissa Charlton, CMO, retail Trends analyst at retail Me not
Speaker 1: joining us in our Bloomberg eleven three oh studio on
Speaker 1: this Monday. You are listening to Bloomberg Radio