WEBVTT - EYL #83 Against All Odds feat. Ronne Brown

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<v Speaker 2>All right, Gods, welcome back another virtual edition of Earn

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<v Speaker 2>Your Leisure.

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<v Speaker 3>Yeah, hanging this thing, that's a fact. Well, a few

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<v Speaker 3>technical difficulties.

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<v Speaker 2>Apparently, So Yeah, this is an exciting episode for sure.

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<v Speaker 4>For sure. Shout to Jamila T.

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<v Speaker 2>Davis for introducing this young lady that we're about to

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<v Speaker 2>Jamaine Miller as well. Yeah that's a fact, he was. Yes,

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<v Speaker 2>for sure, shout to Jamaine Miller. So we this is

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<v Speaker 2>a conversation that we haven't had yet. Everything is a

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<v Speaker 2>conversation that we haven't had. That's the good thing. Your

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<v Speaker 2>leasure every week is something different. So Ronnie Brown is

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<v Speaker 2>a phenomenal entrepreneur mother. She's really big on social media.

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<v Speaker 2>She has a company called Girl CEO and pretty much

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<v Speaker 2>what it is is she empowers women and shares tips

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<v Speaker 2>on how to build social media platform and I only

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<v Speaker 2>just build a social media platform, how to monetize the

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<v Speaker 2>social media platform, how to build an online community, and

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<v Speaker 2>just general entrepreneur tips in general.

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<v Speaker 5>She's a brand expert.

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<v Speaker 2>She has a podcast, she's a podcaster. Fellow podcaster that

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<v Speaker 2>for sure. We gotta get on her podcast for sure.

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<v Speaker 2>That's aside, soon come. And she's a best selling author.

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<v Speaker 2>She's Ted Talk Yeah I watched it. Yeah, So a

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<v Speaker 2>lot going on. So we're going to talk about a lot.

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<v Speaker 2>We're going to talk about, you know, entrepreneurship. We're going

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<v Speaker 2>to talk about social media, how to monetize, building the community,

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<v Speaker 2>all that good stuff. But before we start. Thank you,

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<v Speaker 2>thank you for joining us, appreciate it.

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<v Speaker 6>Thank you guys for having me and being so patient

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<v Speaker 6>because I was a part of that second question.

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<v Speaker 3>Today we have I tell people all the time, we

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<v Speaker 3>always have technical difficulties. The end product is all that

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<v Speaker 3>matters and that's what they're gonna see. So it's all good,

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<v Speaker 3>yeah for sure. So all right, so let's get into it.

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<v Speaker 3>So you have a very large following on social media.

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<v Speaker 3>Your business page has I think two hundred and thirty

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<v Speaker 3>eight thousand followers. You have over one hundred thousand followers,

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<v Speaker 3>one hundred and seventy five thousand followers. And like I said,

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<v Speaker 3>you got booked, you got podcasts, all that stuff, but

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<v Speaker 3>your journey and being an entrepreneur.

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<v Speaker 2>Didn't start like right away. So you have an interesting story.

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<v Speaker 2>So can you talk about that as far as the

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<v Speaker 2>lead up to what you do?

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<v Speaker 6>Now?

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<v Speaker 2>I know you know, yeah, you're from DC originally, right, Yeah,

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<v Speaker 2>I'm from Washington, d C.

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<v Speaker 6>So I grew up in Washington, d C. Shout out

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<v Speaker 6>to everybody that's listening that grew up in DC. I

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<v Speaker 6>graduated from Dunbar Senior High School, so definitely Crimson Tide

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<v Speaker 6>and I grew up in the projects of DC, so

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<v Speaker 6>definitely not the White House. Definitely an entire different environment.

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<v Speaker 6>And I had my first kidness sixteen years old, and

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<v Speaker 6>I always tell people that's kind of where my story started,

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<v Speaker 6>just being a team mom growing up in the city,

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<v Speaker 6>in the inner city, and taking my son to school

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<v Speaker 6>with me every single day, being determined to graduate and

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<v Speaker 6>really change the trajectory of my life. And that's where

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<v Speaker 6>my story initially got started. I was just determined to

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<v Speaker 6>go in a different direction. You know, when you're coming

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<v Speaker 6>up and you're having a kid young, then you have

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<v Speaker 6>all the odds stacked against you. You know, a lot

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<v Speaker 6>of people are doubting you. All your mama's all your

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<v Speaker 6>friends mom, They're like, stay away from her. She pregnant,

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<v Speaker 6>she's a bad influence. It's not the person I want

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<v Speaker 6>my kaya hanging around. So I went through a lot

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<v Speaker 6>of rejection in my life, and I spent most of

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<v Speaker 6>my twenties really trying to build myself back up and

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<v Speaker 6>show people that my life wasn't over. Everywhere I went,

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<v Speaker 6>people were like, oh, you didn't go to college, you

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<v Speaker 6>know your life is over. Oh you didn't do this,

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<v Speaker 6>you had kids too young. It's really going to affect you.

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<v Speaker 6>So I was really detiming to show people that I could.

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<v Speaker 6>And I spent most of my younger years just really

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<v Speaker 6>hustling and working hard and trying to find my lane.

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<v Speaker 6>And I grew up in an environment where guys there

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<v Speaker 6>were no businessmen to really look up to, you know,

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<v Speaker 6>there were street guys where I grew up at. I

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<v Speaker 6>looked at what they used to do, and I kind

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<v Speaker 6>of grassed that concept, and I just turned it into

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<v Speaker 6>the business model of learning sales right, learning how to

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<v Speaker 6>work hard and get up every single day. And that's

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<v Speaker 6>how my story kind of started. I got fired from

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<v Speaker 6>my job, and at that time, I was on my

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<v Speaker 6>second kid. I was nineteen. I had my first kid

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<v Speaker 6>at sixteen. I had another kid at nineteen, and I

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<v Speaker 6>was riding home from that job after getting fired. I

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<v Speaker 6>was three minutes late.

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<v Speaker 4>Where'd you work at? Who'd you work at?

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<v Speaker 6>I was working at a call center, right, y'all know

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<v Speaker 6>those call centers don't play you late for working, Okay.

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<v Speaker 6>So I was working at a call center and I

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<v Speaker 6>was pregnant with my second kid, and I was three

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<v Speaker 6>minutes late. I was nine months pregnant, and they fired me.

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<v Speaker 6>I got down on my knees and I asked my supervisor,

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<v Speaker 6>I will never forget white lady about six feet I

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<v Speaker 6>begged her to let me keep the job. Out on

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<v Speaker 6>my knees and I was literally crying, like, let me

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<v Speaker 6>keep this job. I need this job. I'm pregnant with

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<v Speaker 6>my second kid. The holidays are around the corner. She

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<v Speaker 6>let me. She said, okay, well think about it. She

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<v Speaker 6>let me work the whole day, and then at the

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<v Speaker 6>end of the day she called me in the office

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<v Speaker 6>and she's like, no, we had to go in a

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<v Speaker 6>different direction. Gotta let you go.

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<v Speaker 5>Then, pink slip, pink slip me.

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<v Speaker 6>And I was riding home, dude, when I tell you,

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<v Speaker 6>I was in tears. When you ride home and the

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<v Speaker 6>radio was off, that's when you know you got a

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<v Speaker 6>lot of stuff going through your mind. So I'm riding home,

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<v Speaker 6>I'm thinking to myself, what am I going to do

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<v Speaker 6>to change my life around? And I get home and

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<v Speaker 6>my son is there looking at me. I need to

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<v Speaker 6>figure out how I pay this rent. And I just

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<v Speaker 6>got on Google. I started researching, you know, how to

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<v Speaker 6>make products my hand. At this time, I'm desperate. I

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<v Speaker 6>have like three hundreds dollars to my name. I'm like, Okay,

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<v Speaker 6>I got to figure something out. I started googling. I'm

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<v Speaker 6>making handmade products to my house, and I'm broke. So

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<v Speaker 6>at this point, this is back in two thousand and nine, right,

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<v Speaker 6>I'm broke, So I don't have money for a graphic designer.

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<v Speaker 6>I don't have money for someone to come and hook

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<v Speaker 6>this website up to make it look fly. For me.

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<v Speaker 6>I'm starting from scratch and I need to get a

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<v Speaker 6>few groceries and figure some things out to cover me

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<v Speaker 6>over the next month or two. So I see everybody

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<v Speaker 6>that I went to school with, because my behind did

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<v Speaker 6>not go to college because I had to choose, you

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<v Speaker 6>go to college or you go to work and take

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<v Speaker 6>care of your son. So I chose to go to

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<v Speaker 6>work and take care of my son. But I saw

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<v Speaker 6>everyone that was going to college. They were using something

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<v Speaker 6>called Facebook, right, and they were connecting with all of

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<v Speaker 6>their college friends on Facebook. So I'm thinking, hell, let

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<v Speaker 6>me try this out. I know these people. I didn't

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<v Speaker 6>go to school, but I know them. So I get

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<v Speaker 6>on there and I see all these people sharing photos.

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<v Speaker 6>But the photos that they're sharing our photos of like

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<v Speaker 6>college campus and parties and having a good time. Meanwhile,

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<v Speaker 6>I'm over here doing mom life at nineteen, trying to

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<v Speaker 6>figure it out. So I'm like, Okay, well I'm going

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<v Speaker 6>to flip this a little bit. Let's see if this

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<v Speaker 6>works for me. I can't afford a website. That's out

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<v Speaker 6>of the question right now. I'm like, let me post

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<v Speaker 6>some of these products that I've made in my house

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<v Speaker 6>on here as pictures to see if anyone will respond,

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<v Speaker 6>because I'm bro and I can't get YEA, what.

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<v Speaker 4>Kind of product?

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<v Speaker 5>When when you got home?

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<v Speaker 3>Right, you take that long drive home and you sit

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<v Speaker 3>down in the couch and you like, what do you think? Like,

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<v Speaker 3>I'm gonna take that piece of cloth and makes it?

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<v Speaker 5>Like what are you making?

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<v Speaker 6>Well? I remember talking to at this point. I remember

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<v Speaker 6>talking to a lady who I admire. She was like

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<v Speaker 6>a mentor to me, and she told me because I

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<v Speaker 6>always wanted to be an entrepreneur, but I just didn't

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<v Speaker 6>have it all together at that time. She told me,

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<v Speaker 6>whatever business you start, take a look at what you

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<v Speaker 6>spend your money on, and that's the direction that you

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<v Speaker 6>want to go in, because that shows your interest. So

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<v Speaker 6>I look around my house and I'm see pending candles

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<v Speaker 6>all this make up, you know, body scrubs. I'm in

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<v Speaker 6>my bathroom, looking right at the first place I go

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<v Speaker 6>there when I'm trying to take break. All the moms

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<v Speaker 6>that have kids in here, y'all know that bathroom break

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<v Speaker 6>is a good vacation, right. So I go in the

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<v Speaker 6>bathroom and I'm saying, candles, makeup, body scrubs. So I

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<v Speaker 6>start making handmade beauty products. And so that was my

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<v Speaker 6>first business. I got on Google. I learned how to

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<v Speaker 6>make candles. I learned how to make mineral makeup. I

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<v Speaker 6>learned how to make scrubs. I googled up vendors for packaging.

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<v Speaker 6>I got my printer out right, I started making labels,

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<v Speaker 6>smacking the labels on them. They look terrible. I look

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<v Speaker 6>back some of my at some of my pictures on Facebook.

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<v Speaker 6>You guys can go check that out. But it was

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<v Speaker 6>just a part of the process. And I slapped the

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<v Speaker 6>label on it, and I started taking pictures with my

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<v Speaker 6>cell phone and I'm uploading it onto Facebook. Once everything comes,

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<v Speaker 6>everything arrives, and I literally we start getting feedback from

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<v Speaker 6>the people who are on social media following me. They're saying, well,

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<v Speaker 6>how does this mail you know, how does this look

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<v Speaker 6>how does this feel? And this was back in the day,

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<v Speaker 6>So this is when people were using PayPal buttons. I

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<v Speaker 6>don't know if y'all remember PayPal buttons or not, but

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<v Speaker 6>this is when you can go on PayPal and you

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<v Speaker 6>would literally create a little button on there and you

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<v Speaker 6>would paste or embed the button, or it would create

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<v Speaker 6>a link where you can paste the link and a

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<v Speaker 6>person can click on the button and they could buy it.

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<v Speaker 6>And I started pasting these PayPal buttons onto my Facebook

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<v Speaker 6>page and people started buying my products from me. And

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<v Speaker 6>from that moment on, I knew that I was onto something.

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<v Speaker 6>I looked up and I was literally at a place

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<v Speaker 6>where I was paying my rent with handmade products that

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<v Speaker 6>I was making as a mom of too.

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<v Speaker 2>Yeah, that's crazy because I remember, I'm assuming we're probably

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<v Speaker 2>running the same age, but I remember when that when

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<v Speaker 2>Facebook first came out, I was actually I went to

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<v Speaker 2>school in Maryland, so I wasn't too far from from DC.

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<v Speaker 2>I was in UNBC shot out to Baltimore, and I

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<v Speaker 2>remember when it first came out and it was dough Facebook,

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<v Speaker 2>and yeah, you had to have a college email. You

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<v Speaker 2>had to have like a edu which is like an

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<v Speaker 2>education email to actually be a part of Facebook. So

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<v Speaker 2>when you tell that story, I just kind of get flashback.

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<v Speaker 2>So that's crazy, all right, So so you're early on.

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<v Speaker 2>You're early on as far as without really even probably realizing,

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<v Speaker 2>like you know, what you were doing early on with

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<v Speaker 2>the e commerce selling things on social media because people

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<v Speaker 2>have been selling things online for a while, like eBay

0:11:37.120 --> 0:11:40.959
<v Speaker 2>before social media, but selling things actually on social media

0:11:41.080 --> 0:11:45.720
<v Speaker 2>platforms like Facebook just recently set up there their online shop,

0:11:45.800 --> 0:11:47.000
<v Speaker 2>right like just now, it.

0:11:47.000 --> 0:11:47.800
<v Speaker 5>Happened two weeks ago.

0:11:47.880 --> 0:11:52.199
<v Speaker 3>Yeah, they have their own online shop now, so you

0:11:52.240 --> 0:11:54.679
<v Speaker 3>can directly shop. Yeah, so you can shop through Facebook

0:11:54.679 --> 0:11:56.200
<v Speaker 3>and Instagram allows you now to shop.

0:11:56.520 --> 0:11:57.880
<v Speaker 5>So that's like a whole new feature.

0:11:57.880 --> 0:11:59.760
<v Speaker 3>But what you did was kind of brilliant, right, Like

0:11:59.800 --> 0:12:02.760
<v Speaker 3>you turn your Facebook page into your website because you

0:12:02.760 --> 0:12:03.920
<v Speaker 3>can't afford the website at.

0:12:03.800 --> 0:12:06.079
<v Speaker 6>The time, exactly, And that's how I got started.

0:12:07.040 --> 0:12:10.280
<v Speaker 2>And social media is way more interactive and engaging than

0:12:10.320 --> 0:12:12.040
<v Speaker 2>a website. Like I always tell people, like, you gotta

0:12:12.040 --> 0:12:14.520
<v Speaker 2>have a website nowadays like a business card, so people

0:12:14.559 --> 0:12:17.520
<v Speaker 2>know you're official, But nobody's going to your website, like

0:12:17.720 --> 0:12:20.920
<v Speaker 2>just for no reason. People go to your social media

0:12:21.120 --> 0:12:24.040
<v Speaker 2>all the time for no reason like that's that's way more.

0:12:24.559 --> 0:12:27.400
<v Speaker 2>Every single day if you follow somebody, if you're not

0:12:27.520 --> 0:12:30.199
<v Speaker 2>caughting an algorithm, you don't see that post. You're gonna

0:12:30.240 --> 0:12:33.080
<v Speaker 2>see what they're posting. You're not gonna just see a

0:12:33.120 --> 0:12:36.240
<v Speaker 2>website every single day unless you're going to that website

0:12:36.240 --> 0:12:36.840
<v Speaker 2>every day.

0:12:37.679 --> 0:12:39.520
<v Speaker 5>What's the likelihood of the website actually changing?

0:12:40.360 --> 0:12:40.640
<v Speaker 4>Yeah?

0:12:41.160 --> 0:12:43.559
<v Speaker 2>So all right, so now you kind of catch the

0:12:44.120 --> 0:12:46.280
<v Speaker 2>swing of it and you say you're making enough money

0:12:46.360 --> 0:12:49.880
<v Speaker 2>to pay your rent and that's Facebook. So where does

0:12:49.920 --> 0:12:50.520
<v Speaker 2>it go from there?

0:12:50.920 --> 0:12:53.960
<v Speaker 6>So from there, I literally build my business up to

0:12:54.040 --> 0:12:57.240
<v Speaker 6>a place where I open an actual storefront salon. So

0:12:57.280 --> 0:13:02.240
<v Speaker 6>open the salon and I start selling my actually at

0:13:02.240 --> 0:13:06.000
<v Speaker 6>the salon. The problem that I realized with doing that,

0:13:06.559 --> 0:13:08.920
<v Speaker 6>I was started making a ton of money, but as

0:13:08.960 --> 0:13:12.679
<v Speaker 6>a mom, I didn't have time to be with my children.

0:13:12.720 --> 0:13:15.760
<v Speaker 6>And that's the part that I really didn't understand about business,

0:13:15.800 --> 0:13:20.280
<v Speaker 6>because when you're physically somewhere and you're exchanging time for money,

0:13:21.559 --> 0:13:25.400
<v Speaker 6>then you are literally having to show up twenty for seven,

0:13:26.040 --> 0:13:30.240
<v Speaker 6>And when you're in that environment, it's late nights. I

0:13:30.280 --> 0:13:32.400
<v Speaker 6>mean you're there at ten eleven o'clock at night on

0:13:32.440 --> 0:13:35.120
<v Speaker 6>a Saturday, so I wasn't getting that time with my kids.

0:13:35.160 --> 0:13:37.079
<v Speaker 6>It was to the point I was bringing my children

0:13:37.120 --> 0:13:40.160
<v Speaker 6>with me to the salon, and I said, there has

0:13:40.320 --> 0:13:44.120
<v Speaker 6>to be a different way, because we are kind of

0:13:44.160 --> 0:13:46.320
<v Speaker 6>taught that when you open up this business and you

0:13:46.360 --> 0:13:49.160
<v Speaker 6>have a window and there are bricks, that you've made

0:13:49.200 --> 0:13:54.400
<v Speaker 6>it right. So I accomplished this dream of opening this location,

0:13:54.800 --> 0:13:58.160
<v Speaker 6>and then I'm sitting there after opening and in a

0:13:58.240 --> 0:14:00.080
<v Speaker 6>year or two goes by and I'm like, man, this

0:13:59.880 --> 0:14:03.400
<v Speaker 6>isn't what I thought it would be. So then I

0:14:03.440 --> 0:14:07.520
<v Speaker 6>went back into the internet world. That's when the Instagram

0:14:07.640 --> 0:14:11.000
<v Speaker 6>came out, and this was Instagram just popped up and

0:14:11.040 --> 0:14:14.680
<v Speaker 6>people were just like posting pictures on there and I'm like, wow, okay.

0:14:14.760 --> 0:14:18.960
<v Speaker 6>So then I started selling more products online. I partnered

0:14:19.000 --> 0:14:23.480
<v Speaker 6>with a company and I learned that I can literally

0:14:23.960 --> 0:14:26.960
<v Speaker 6>not have to be present and I can share and

0:14:27.080 --> 0:14:31.840
<v Speaker 6>market products online and make money. I started to do that,

0:14:32.200 --> 0:14:34.520
<v Speaker 6>and within my first seventeen months, I do like a

0:14:34.560 --> 0:14:37.960
<v Speaker 6>million dollars just posting pictures of products on Instagram.

0:14:37.960 --> 0:14:41.080
<v Speaker 3>So you started with the candles and then the makeup line,

0:14:41.400 --> 0:14:43.760
<v Speaker 3>and then you added more products. How'd you go about

0:14:44.040 --> 0:14:47.400
<v Speaker 3>manufacturing and distribution? Because I mean you said you can

0:14:47.480 --> 0:14:49.440
<v Speaker 3>come from a business background. Is somebody teaching you that

0:14:49.520 --> 0:14:52.080
<v Speaker 3>or you self taught team spreading that process.

0:14:52.640 --> 0:14:56.320
<v Speaker 6>So what happened was when I started that business, initially

0:14:56.400 --> 0:14:59.360
<v Speaker 6>it was my product line. When I learned how to

0:14:59.440 --> 0:15:02.200
<v Speaker 6>sell on social media, I partner with the company. They

0:15:02.200 --> 0:15:06.080
<v Speaker 6>were doing mass production, they were doing they had all

0:15:06.080 --> 0:15:09.400
<v Speaker 6>the products manufactor so I came on as an affiliate

0:15:09.600 --> 0:15:12.000
<v Speaker 6>as that of theirs, and then I started marketing their

0:15:12.040 --> 0:15:15.760
<v Speaker 6>products online. Right So I got to a place where

0:15:15.800 --> 0:15:17.600
<v Speaker 6>within my first fifteen months, I had made like a

0:15:17.640 --> 0:15:21.120
<v Speaker 6>million dollars, and I started to learn how to sell,

0:15:21.240 --> 0:15:24.520
<v Speaker 6>how to grow, how to market online, how to generate leads,

0:15:24.880 --> 0:15:27.840
<v Speaker 6>and all of that stuff. And right now, and you

0:15:27.840 --> 0:15:30.240
<v Speaker 6>know in my life where I'm where I am right now,

0:15:30.320 --> 0:15:32.800
<v Speaker 6>I'm formulating my own product line. So I'm coming out

0:15:32.800 --> 0:15:36.360
<v Speaker 6>with my own product line right now. But I sold

0:15:36.840 --> 0:15:40.160
<v Speaker 6>as an affiliate and created that level of income for

0:15:40.200 --> 0:15:43.600
<v Speaker 6>about five to six years before I learned the game.

0:15:43.760 --> 0:15:44.760
<v Speaker 5>That's a valuable lesson.

0:15:44.920 --> 0:15:46.720
<v Speaker 3>And I heard you say this before that there is

0:15:46.760 --> 0:15:48.480
<v Speaker 3>a lesson to be learning every job that you have.

0:15:49.000 --> 0:15:51.160
<v Speaker 3>There's something to learn in every job you have. So

0:15:51.200 --> 0:15:52.920
<v Speaker 3>I know you are a Janta. You worked at a

0:15:53.000 --> 0:15:55.680
<v Speaker 3>law firm and a banking and travel agent, all revolving

0:15:55.680 --> 0:15:58.120
<v Speaker 3>around sales. Can you talk about the person the importance

0:15:58.120 --> 0:16:00.480
<v Speaker 3>of learning each lesson as you went along to the

0:16:00.520 --> 0:16:01.560
<v Speaker 3>way it brought you to today.

0:16:02.400 --> 0:16:04.720
<v Speaker 6>Well, I think the biggest thing that I learned was

0:16:04.800 --> 0:16:08.160
<v Speaker 6>to stay humble. That's the first thing. The second thing

0:16:08.280 --> 0:16:12.640
<v Speaker 6>I learned was to not allow other people to see

0:16:12.680 --> 0:16:15.440
<v Speaker 6>the value in you before you see the value in yourself.

0:16:16.640 --> 0:16:19.280
<v Speaker 6>I learned a lot when it came to selling and

0:16:19.880 --> 0:16:22.800
<v Speaker 6>getting people to become customers. When I walked away from

0:16:22.800 --> 0:16:25.960
<v Speaker 6>that business and that partnership, I had probably over one

0:16:26.040 --> 0:16:28.640
<v Speaker 6>hundred thousand customers in the system at that point right

0:16:28.640 --> 0:16:33.480
<v Speaker 6>this is over five year time period. So what I

0:16:33.600 --> 0:16:37.600
<v Speaker 6>learned was that the secret sauce was me. Sometimes in

0:16:37.680 --> 0:16:39.960
<v Speaker 6>life we don't see the value of what we bring

0:16:40.000 --> 0:16:42.280
<v Speaker 6>to the table. We think that when someone presents us

0:16:42.320 --> 0:16:47.080
<v Speaker 6>with the opportunity, they're blessing us, and you know, it's

0:16:47.080 --> 0:16:49.960
<v Speaker 6>a great opportunity. But the truth is, sometimes we are

0:16:50.000 --> 0:16:52.800
<v Speaker 6>the blessing to them. We have the secret sauce, and

0:16:52.920 --> 0:16:56.080
<v Speaker 6>it starts with us not having confidence in ourselves. So

0:16:56.240 --> 0:16:58.200
<v Speaker 6>some of the biggest one of the biggest things that

0:16:58.280 --> 0:17:00.720
<v Speaker 6>I've learned it is like, you have to know your value,

0:17:01.280 --> 0:17:03.760
<v Speaker 6>and if you don't know your value, there is someone

0:17:03.840 --> 0:17:07.080
<v Speaker 6>else who knows your value and will know your value

0:17:07.720 --> 0:17:11.320
<v Speaker 6>more than you know it for yourself. Right, Sometimes someone

0:17:11.320 --> 0:17:14.359
<v Speaker 6>can give you a small commission and you're thinking, man,

0:17:14.680 --> 0:17:17.320
<v Speaker 6>this is great. But the truth is they may give

0:17:17.359 --> 0:17:19.959
<v Speaker 6>you fifteen percent where you can get eighty percent, but

0:17:20.000 --> 0:17:22.240
<v Speaker 6>you didn't ask for eighty because you were so excited

0:17:22.280 --> 0:17:25.720
<v Speaker 6>about the fifteen. So what I learned is really understand

0:17:25.720 --> 0:17:29.000
<v Speaker 6>the value that you bring to the table. Another thing

0:17:29.000 --> 0:17:32.760
<v Speaker 6>that I really learned from that experience was to take

0:17:32.800 --> 0:17:37.200
<v Speaker 6>the time and think about the lesson in what you're doing.

0:17:37.480 --> 0:17:39.919
<v Speaker 6>When I was mopping floors, I hated it. I was

0:17:39.960 --> 0:17:42.560
<v Speaker 6>so freaking embarrassed to be a janitor. I used to

0:17:42.640 --> 0:17:45.240
<v Speaker 6>lot of people and tell them I was a medical assistant.

0:17:45.280 --> 0:17:48.040
<v Speaker 6>You know how you were the smocks they know they

0:17:48.080 --> 0:17:51.119
<v Speaker 6>thought I was a medical assistant. I was a housekeeper. Okay.

0:17:51.200 --> 0:17:54.480
<v Speaker 6>I was so embarrassed just to do that job. But

0:17:54.520 --> 0:17:57.280
<v Speaker 6>the truth was, when I was doing that job, I

0:17:57.320 --> 0:18:00.800
<v Speaker 6>had to be humble. I meant sick people that were dying,

0:18:01.320 --> 0:18:03.639
<v Speaker 6>and I would be in those rooms with people at

0:18:03.680 --> 0:18:07.280
<v Speaker 6>stage four cancer and they were super sick, and they

0:18:07.320 --> 0:18:10.720
<v Speaker 6>would talk to me and they would just really educate

0:18:10.800 --> 0:18:14.680
<v Speaker 6>me on just saying focused with what's important in life,

0:18:14.680 --> 0:18:16.680
<v Speaker 6>but it's not all about money, and it's not all

0:18:16.760 --> 0:18:20.280
<v Speaker 6>about success. And just seeing them on their deathbeds wealthy people.

0:18:20.440 --> 0:18:23.119
<v Speaker 6>You see wealthy people on their deathbeds and they're not

0:18:23.160 --> 0:18:26.120
<v Speaker 6>worried about their businesses. They're crying out for their families.

0:18:26.200 --> 0:18:28.280
<v Speaker 6>So it put a lot of things in perspective for

0:18:28.440 --> 0:18:33.920
<v Speaker 6>me to remember that my children are priority, that being

0:18:34.119 --> 0:18:37.520
<v Speaker 6>present is priority, and to not allow money and success

0:18:37.600 --> 0:18:39.400
<v Speaker 6>to just overtake everything.

0:18:39.520 --> 0:18:41.040
<v Speaker 2>So let me ask you this. Let's go back to

0:18:41.080 --> 0:18:44.119
<v Speaker 2>this for a minute, because I'm interested. So all right,

0:18:44.160 --> 0:18:46.119
<v Speaker 2>I got a couple questions. When you made that, you

0:18:46.160 --> 0:18:48.400
<v Speaker 2>say you made a million dollars and fifteen months selling products.

0:18:48.400 --> 0:18:50.920
<v Speaker 2>So my first question is what products were you selling?

0:18:51.840 --> 0:18:54.960
<v Speaker 6>So I was selling beauty and wellness products online for

0:18:55.240 --> 0:18:56.320
<v Speaker 6>a company.

0:18:56.440 --> 0:18:59.639
<v Speaker 4>So beauty that's like here, It.

0:18:59.600 --> 0:19:03.479
<v Speaker 6>Was skincare, it was detox products, it was weight loss.

0:19:03.520 --> 0:19:07.480
<v Speaker 6>It was in the realm of my first business, so

0:19:07.560 --> 0:19:11.879
<v Speaker 6>it was already in my lane's It was skincare, weight loss.

0:19:11.920 --> 0:19:16.520
<v Speaker 5>De Talks all health and wellness. The tummy te's that's before.

0:19:16.640 --> 0:19:19.600
<v Speaker 2>That's before, that's before tummy t Tummy Te's is a

0:19:19.760 --> 0:19:21.719
<v Speaker 2>I think that's a wave that is recent.

0:19:21.880 --> 0:19:26.320
<v Speaker 6>Yeah, that was that's recent, but it's similar to weight loss, beauty,

0:19:26.400 --> 0:19:28.040
<v Speaker 6>all of that stuff. I don't want to mention the

0:19:28.040 --> 0:19:29.280
<v Speaker 6>company because they're not getting over.

0:19:29.240 --> 0:19:30.680
<v Speaker 4>No no, no no. Are you good? You're good?

0:19:30.760 --> 0:19:35.760
<v Speaker 2>You're good? So all right, so so so my next

0:19:35.800 --> 0:19:39.280
<v Speaker 2>question is is how you because around that time twenty twelve,

0:19:39.359 --> 0:19:43.600
<v Speaker 2>we started a fashion blog, fashion Wave. Fashion Wave because

0:19:44.160 --> 0:19:46.080
<v Speaker 2>at twenty twelve was when I shout out to Val,

0:19:46.359 --> 0:19:50.399
<v Speaker 2>good friend of ours. She's also really big on social media,

0:19:50.600 --> 0:19:55.080
<v Speaker 2>and she was like my first inspiration on social media.

0:19:55.160 --> 0:19:57.240
<v Speaker 2>But even before she became big on social media, she's

0:19:57.240 --> 0:19:58.720
<v Speaker 2>one of the people that introduced me to Instagram in

0:19:58.760 --> 0:20:01.320
<v Speaker 2>twenty twelve. And like you said, that was early Instagram

0:20:01.359 --> 0:20:03.320
<v Speaker 2>twenty twelve, but people were just still showing pictures of

0:20:03.320 --> 0:20:05.600
<v Speaker 2>their dogs and it was more of a community feel

0:20:05.840 --> 0:20:07.760
<v Speaker 2>at first. I remember, you even had to have an iPhone.

0:20:07.800 --> 0:20:11.479
<v Speaker 2>They didn't have Instagram for androids. So but I used

0:20:11.520 --> 0:20:15.119
<v Speaker 2>to follow this page called fashion Climax. Fashion Climax was

0:20:15.119 --> 0:20:19.080
<v Speaker 2>like a look Book and they had like, yeah, yes,

0:20:19.280 --> 0:20:21.520
<v Speaker 2>they found out who she was too, had They had

0:20:21.560 --> 0:20:25.000
<v Speaker 2>like a million followers back then, and I was just

0:20:25.040 --> 0:20:27.440
<v Speaker 2>following them. I don't even know how I started following,

0:20:27.560 --> 0:20:29.320
<v Speaker 2>but I started following. But then I realized what they

0:20:29.400 --> 0:20:32.280
<v Speaker 2>was doing. And they they was running ads early before

0:20:32.320 --> 0:20:34.639
<v Speaker 2>anybody was running ads, And I'm like, this is crazy

0:20:34.680 --> 0:20:37.480
<v Speaker 2>because like they would have somebody with an outfit on

0:20:37.920 --> 0:20:39.760
<v Speaker 2>and they would tag the design and like this is

0:20:39.800 --> 0:20:42.320
<v Speaker 2>where you can get it and twenty percent off cold

0:20:42.359 --> 0:20:46.480
<v Speaker 2>Fashion over Fashion, Climax whatever. But nobody really knew that

0:20:46.520 --> 0:20:48.480
<v Speaker 2>it was an AD cause it was like it was

0:20:48.480 --> 0:20:51.280
<v Speaker 2>a it was a soft cell. So when I realized

0:20:51.320 --> 0:20:53.600
<v Speaker 2>what was going on, I was like, this is crazy,

0:20:53.640 --> 0:20:56.879
<v Speaker 2>Like this is a way instead of people paying for

0:20:57.160 --> 0:20:59.679
<v Speaker 2>an AD in the New York Times or whatever, like

0:20:59.720 --> 0:21:02.480
<v Speaker 2>you could pay five hundred dollars to this girl. I'm

0:21:02.520 --> 0:21:03.840
<v Speaker 2>assuming that's what she was getting pad. I don't know

0:21:03.880 --> 0:21:05.000
<v Speaker 2>what she was getting paid, but I'm like, you could

0:21:05.000 --> 0:21:07.560
<v Speaker 2>reach a million people. I'm like, nobody's doing this right now.

0:21:07.560 --> 0:21:08.080
<v Speaker 4>It's crazy.

0:21:08.119 --> 0:21:09.120
<v Speaker 5>They're a million at that time.

0:21:09.280 --> 0:21:12.200
<v Speaker 2>Yeah, So that's when we I went to the guys.

0:21:12.240 --> 0:21:14.479
<v Speaker 2>I'm like, yo, we should start a fashion blog and

0:21:14.520 --> 0:21:18.200
<v Speaker 2>then we could promote other designers. And so we started

0:21:18.200 --> 0:21:20.600
<v Speaker 2>off a fashion page called fashion Wave. We actually got

0:21:20.680 --> 0:21:21.800
<v Speaker 2>to like twelve thousand followers.

0:21:21.880 --> 0:21:22.600
<v Speaker 5>Yeah, we was moving.

0:21:22.680 --> 0:21:25.080
<v Speaker 4>Yeah, but we kind of abandoned it.

0:21:25.119 --> 0:21:27.080
<v Speaker 2>But I say that to say that was early on,

0:21:27.280 --> 0:21:29.399
<v Speaker 2>Like and I just saw that and I was just

0:21:29.480 --> 0:21:32.160
<v Speaker 2>kind of There was no course, there was no blueprint

0:21:32.240 --> 0:21:35.400
<v Speaker 2>article or nothing like. That was early on. So being

0:21:35.480 --> 0:21:39.720
<v Speaker 2>how would you selling early on in regards to that, Yeah,

0:21:39.800 --> 0:21:41.440
<v Speaker 2>so early.

0:21:41.119 --> 0:21:44.359
<v Speaker 6>On it was results. It was a result driven. So

0:21:44.520 --> 0:21:46.920
<v Speaker 6>it was me using the product. It was me just

0:21:46.960 --> 0:21:50.920
<v Speaker 6>being relatable, me showing products on my timeline. Back then,

0:21:51.000 --> 0:21:53.720
<v Speaker 6>your pictures were blurry, you know, there wasn't there were

0:21:53.760 --> 0:21:57.480
<v Speaker 6>no presets. There were no people were walking around with cameras.

0:21:57.560 --> 0:22:00.760
<v Speaker 6>You know nowadays everyone has these big cameras that they're

0:22:00.760 --> 0:22:04.280
<v Speaker 6>walking around with. I was uploading. It was showing the journey.

0:22:04.400 --> 0:22:07.520
<v Speaker 6>That's how I started. My Instagram was like a diary.

0:22:07.800 --> 0:22:10.320
<v Speaker 6>It was more of a digital blog. This is what

0:22:10.359 --> 0:22:14.160
<v Speaker 6>I'm doing every day. It was me sitting around dreaming

0:22:14.200 --> 0:22:16.239
<v Speaker 6>and talking about the things that I wanted to do.

0:22:16.320 --> 0:22:19.120
<v Speaker 6>And the cool thing about my social media pages, all

0:22:19.160 --> 0:22:21.280
<v Speaker 6>of those pictures are still there. See a lot of

0:22:21.280 --> 0:22:24.160
<v Speaker 6>people they get to a certain point and they delete

0:22:24.200 --> 0:22:27.240
<v Speaker 6>all the crunchy stuff. I kept all the crunchy stuff

0:22:27.280 --> 0:22:30.000
<v Speaker 6>on my social media, so you can go back. I've

0:22:30.000 --> 0:22:33.760
<v Speaker 6>been on Instagram since two thousand and eleven, so all

0:22:33.800 --> 0:22:36.800
<v Speaker 6>of those pictures are still there. It was me posting

0:22:36.840 --> 0:22:38.680
<v Speaker 6>my day. It was me talking about the things that

0:22:38.720 --> 0:22:41.159
<v Speaker 6>I wanted to do. It was me posting the product,

0:22:41.359 --> 0:22:44.280
<v Speaker 6>using the products, drinking their products, putting the products on,

0:22:44.680 --> 0:22:47.840
<v Speaker 6>showing the people my daily routine. And that's how I

0:22:47.880 --> 0:22:50.760
<v Speaker 6>grew my audience that way, and that's how they started

0:22:50.760 --> 0:22:54.000
<v Speaker 6>to buy from me, from watching me do something and

0:22:54.119 --> 0:22:55.760
<v Speaker 6>use something on a consistent basis.

0:22:55.760 --> 0:22:59.240
<v Speaker 5>You were the original influencer, Yeah, but I didn't.

0:22:58.960 --> 0:23:00.679
<v Speaker 6>Know what the heck I was on. I was like

0:23:01.000 --> 0:23:04.080
<v Speaker 6>just trying different things back then. You just try, And

0:23:04.160 --> 0:23:06.119
<v Speaker 6>I think that's a really big thing that we have

0:23:06.200 --> 0:23:08.440
<v Speaker 6>to keep in mind. Sometimes we don't start because we

0:23:08.600 --> 0:23:10.840
<v Speaker 6>want the perfect blueprint on how to do something. You

0:23:10.920 --> 0:23:13.280
<v Speaker 6>just do and you figure out what works as you go.

0:23:14.000 --> 0:23:15.680
<v Speaker 4>So how many followers did you have back then?

0:23:16.600 --> 0:23:19.520
<v Speaker 6>Oh? I started with zero followers, just like everybody else.

0:23:19.680 --> 0:23:21.200
<v Speaker 2>I mean, I mean, like when you was making money,

0:23:21.200 --> 0:23:23.000
<v Speaker 2>when you made a million dollars, how many followers did

0:23:23.000 --> 0:23:23.159
<v Speaker 2>you have?

0:23:23.840 --> 0:23:26.920
<v Speaker 6>I probably had less than five, probably less than five

0:23:26.960 --> 0:23:28.600
<v Speaker 6>to ten thousand followers.

0:23:28.440 --> 0:23:30.280
<v Speaker 5>Less than five That well wow.

0:23:30.160 --> 0:23:30.439
<v Speaker 6>Yeah, so.

0:23:32.280 --> 0:23:35.600
<v Speaker 3>The young lady who has a child at sixteen has

0:23:35.640 --> 0:23:37.080
<v Speaker 3>now made a million dollars.

0:23:36.680 --> 0:23:40.919
<v Speaker 5>What's that thought process? Like? What are you thinking at

0:23:40.960 --> 0:23:41.359
<v Speaker 5>that point?

0:23:41.440 --> 0:23:43.359
<v Speaker 3>Like this is something I got to continue, like the

0:23:43.400 --> 0:23:45.560
<v Speaker 3>family work balance. What's going on with in your mind

0:23:45.600 --> 0:23:46.040
<v Speaker 3>at that time?

0:23:46.560 --> 0:23:48.880
<v Speaker 6>Well, you think you made it. That's the first thing.

0:23:49.000 --> 0:23:51.000
<v Speaker 6>You think you made it. I talked to so many

0:23:51.200 --> 0:23:54.680
<v Speaker 6>entrepreneurs and now I mentor so many women. Everyone wants

0:23:54.680 --> 0:23:57.160
<v Speaker 6>to make a million dollars. To be honest with you,

0:23:57.160 --> 0:24:00.560
<v Speaker 6>you make a million dollars after you made it, It's

0:24:00.640 --> 0:24:03.840
<v Speaker 6>like then what right? So after I made a million dollars,

0:24:03.840 --> 0:24:08.120
<v Speaker 6>of course, my goal was to start to diversify my income.

0:24:08.200 --> 0:24:11.960
<v Speaker 6>I went and got got into a Stanley Morgan, got

0:24:11.960 --> 0:24:15.560
<v Speaker 6>an investment firm and started to you know, get stocks

0:24:15.600 --> 0:24:18.840
<v Speaker 6>and bonds and try to get at the stock market

0:24:18.920 --> 0:24:22.000
<v Speaker 6>and get a financial advisor and account and a bookkeeper

0:24:22.000 --> 0:24:26.959
<v Speaker 6>and all these different things. But the truth was I

0:24:27.040 --> 0:24:30.000
<v Speaker 6>made that income off of like ten to fifteen percent

0:24:30.000 --> 0:24:33.440
<v Speaker 6>commission that that company was given me right. So as

0:24:33.480 --> 0:24:36.439
<v Speaker 6>I started to make more money, I started to invest

0:24:36.480 --> 0:24:40.840
<v Speaker 6>more money into knowledge, and I started to invest in

0:24:41.320 --> 0:24:46.000
<v Speaker 6>like courses and masterminds and getting connected with people who

0:24:46.080 --> 0:24:50.280
<v Speaker 6>were multi millionaires. And as I started to get on

0:24:50.320 --> 0:24:53.840
<v Speaker 6>those courses and understand what was going on, I started

0:24:53.880 --> 0:24:59.720
<v Speaker 6>to realize, hold on, there's something missing here, There's more right,

0:25:00.119 --> 0:25:03.280
<v Speaker 6>There's more opportunity out there, and I started to connect

0:25:03.280 --> 0:25:05.359
<v Speaker 6>myself with people who are a little more educated. So

0:25:05.400 --> 0:25:07.760
<v Speaker 6>then you start becoming hungry for wisdom, and then the

0:25:08.440 --> 0:25:11.679
<v Speaker 6>ownership comes back around because right now we have a

0:25:11.680 --> 0:25:15.240
<v Speaker 6>ton of influencers that are online marketing products for different companies.

0:25:15.480 --> 0:25:17.640
<v Speaker 6>But the truth is the people who are winning are

0:25:17.680 --> 0:25:22.960
<v Speaker 6>the companies right, and the influencers are literally we sell

0:25:23.000 --> 0:25:27.600
<v Speaker 6>our data. We don't understand that our data is so valuable,

0:25:27.600 --> 0:25:30.800
<v Speaker 6>that our platforms are so valuable, and you start selling it.

0:25:30.840 --> 0:25:32.840
<v Speaker 6>And I started to do research, and I started to

0:25:32.920 --> 0:25:37.480
<v Speaker 6>understand where where the economy was going, but where technology

0:25:37.640 --> 0:25:39.560
<v Speaker 6>was going overall. So I started to think, no, I

0:25:39.560 --> 0:25:42.680
<v Speaker 6>need to create something that I own because I can't

0:25:42.800 --> 0:25:48.200
<v Speaker 6>keep pimping my platform and giving my data away for pennies,

0:25:49.000 --> 0:25:51.200
<v Speaker 6>because that's what I was learning in the Masterminds.

0:25:51.680 --> 0:25:56.520
<v Speaker 2>Yeah, and that's something that's extremely important. And the five

0:25:56.560 --> 0:25:58.760
<v Speaker 2>thousand follow up thing, I don't want to just breeze

0:25:58.800 --> 0:26:01.000
<v Speaker 2>over that because that's crazy that she was able to

0:26:01.040 --> 0:26:04.200
<v Speaker 2>make that much money with five thousand followers. But also

0:26:04.600 --> 0:26:07.239
<v Speaker 2>that's before I think Instagram had an algorithm, So your

0:26:07.280 --> 0:26:09.280
<v Speaker 2>five thousand, like now, if you have one hundred thousand,

0:26:09.320 --> 0:26:11.960
<v Speaker 2>it's like really five thousand because only five thousand people

0:26:12.000 --> 0:26:14.879
<v Speaker 2>seeing your actual posts. But back then it was a

0:26:14.920 --> 0:26:18.640
<v Speaker 2>little different. But also that goes to something that Ryan

0:26:18.720 --> 0:26:20.600
<v Speaker 2>Leslie said on our podcast Shout Out to Ryan, where

0:26:20.600 --> 0:26:22.360
<v Speaker 2>he was like a lot of times you can make

0:26:22.400 --> 0:26:24.640
<v Speaker 2>more money with a niche audience, Like if people five

0:26:24.720 --> 0:26:27.760
<v Speaker 2>thousand people that's really really devoted to you, it's actually

0:26:27.760 --> 0:26:31.080
<v Speaker 2>more valuable than having a million people that are just

0:26:31.200 --> 0:26:34.040
<v Speaker 2>following you, because just cus like you know what I'm so,

0:26:34.160 --> 0:26:36.800
<v Speaker 2>it's like, I know for a fact that we can

0:26:37.160 --> 0:26:40.000
<v Speaker 2>make way more money, have made way more money than

0:26:40.080 --> 0:26:42.800
<v Speaker 2>pages with three million followers because it's like a lot

0:26:42.840 --> 0:26:45.600
<v Speaker 2>of these pages or you know, people that have three

0:26:45.640 --> 0:26:49.159
<v Speaker 2>million followers, they don't really have a following for a reason.

0:26:49.760 --> 0:26:53.159
<v Speaker 2>They're following them because you know, they might be a

0:26:53.200 --> 0:26:54.920
<v Speaker 2>pretty girl or whatever.

0:26:55.359 --> 0:26:56.160
<v Speaker 5>It's entertainment.

0:26:56.520 --> 0:27:01.080
<v Speaker 2>Yeah, outside of outside of Fashionova or the tummy t situation,

0:27:02.040 --> 0:27:04.560
<v Speaker 2>you're struggling because you don't really have a product to

0:27:04.600 --> 0:27:06.520
<v Speaker 2>sell yourself. You don't have any courses, you don't have

0:27:06.560 --> 0:27:09.159
<v Speaker 2>any platforms, so now you're just looking for other people

0:27:09.600 --> 0:27:12.880
<v Speaker 2>to pay you to promote for them, which is okay,

0:27:13.280 --> 0:27:16.040
<v Speaker 2>but like you said, like that's not really the big goal.

0:27:16.160 --> 0:27:19.080
<v Speaker 2>The big goal is actually to be able to have

0:27:19.160 --> 0:27:22.679
<v Speaker 2>your own thing that you can promote and now you

0:27:22.800 --> 0:27:24.840
<v Speaker 2>actually are in control of it, and now you get to,

0:27:25.000 --> 0:27:26.880
<v Speaker 2>you know, kind of position it however you want.

0:27:27.600 --> 0:27:29.840
<v Speaker 3>And that's something that Derek Ferguson also said that data

0:27:29.880 --> 0:27:31.960
<v Speaker 3>is the new goal of our generation, So like we

0:27:32.080 --> 0:27:34.840
<v Speaker 3>have to know that and we have to position ourselves

0:27:34.840 --> 0:27:36.680
<v Speaker 3>to be able to use it for our own benefit.

0:27:37.000 --> 0:27:39.840
<v Speaker 2>Yeah for sure. So yeah, that was an interesting backstory

0:27:39.880 --> 0:27:41.800
<v Speaker 2>for sure. So in the next second, we're gonna go

0:27:41.800 --> 0:27:44.800
<v Speaker 2>over some different tips that small businesses and just influencers

0:27:44.800 --> 0:27:47.679
<v Speaker 2>can use to help grow their page because that's what

0:27:47.760 --> 0:27:51.520
<v Speaker 2>people really are interested in, right, And it's a lot

0:27:51.520 --> 0:27:54.760
<v Speaker 2>of different strategies. We've used, some strategies we know personally

0:27:55.359 --> 0:27:56.920
<v Speaker 2>and I'm sure you have some different tips as well,

0:27:57.000 --> 0:27:57.840
<v Speaker 2>so people are.

0:27:57.720 --> 0:27:58.920
<v Speaker 5>Gonna be listening to like five thousand.

0:27:58.960 --> 0:28:02.880
<v Speaker 4>I got that, yeah, so we'll go on to that next,

0:30:16.840 --> 0:30:17.360
<v Speaker 4>all right.

0:30:17.440 --> 0:30:21.920
<v Speaker 2>So this is a conversation that is extremely important to influencers,

0:30:22.120 --> 0:30:24.360
<v Speaker 2>to business owners. I said this the other day, and

0:30:24.360 --> 0:30:31.680
<v Speaker 2>it's been unfortunate. Since coronavirus, forty of African American businesses

0:30:32.160 --> 0:30:36.360
<v Speaker 2>have completely went under. And that's more than any other

0:30:36.480 --> 0:30:38.360
<v Speaker 2>ethnic group. And there's a lot of different reasons for that,

0:30:38.440 --> 0:30:41.120
<v Speaker 2>but one of the main reasons I personally think is

0:30:41.160 --> 0:30:44.960
<v Speaker 2>that the majority of our businesses that we start our

0:30:45.120 --> 0:30:50.720
<v Speaker 2>local brick and martar businesses, so barbershops, restaurants, salons, beauty salons,

0:30:50.800 --> 0:30:53.360
<v Speaker 2>sneaker stores, things of that nature, where it's like, hey,

0:30:53.440 --> 0:30:56.360
<v Speaker 2>it's already a limiting business model. Not to say some

0:30:56.360 --> 0:30:58.600
<v Speaker 2>people get offended. Not to say that brick and martyrs

0:30:58.760 --> 0:31:01.000
<v Speaker 2>can't be successful. Brick and marts, this can be successful.

0:31:01.040 --> 0:31:03.000
<v Speaker 2>But I just feel like if you don't have an

0:31:03.040 --> 0:31:06.120
<v Speaker 2>avenue to make money online, you don't really have a

0:31:06.160 --> 0:31:08.720
<v Speaker 2>business at this point in time, because there's too many variables.

0:31:08.880 --> 0:31:11.280
<v Speaker 2>If you're just relying on a brick and martar and

0:31:11.600 --> 0:31:15.080
<v Speaker 2>social media I think it is a must have, Like,

0:31:15.160 --> 0:31:17.240
<v Speaker 2>you cannot have a business if you don't have a

0:31:17.280 --> 0:31:20.400
<v Speaker 2>social media presence. Even if you're not playing on making

0:31:20.480 --> 0:31:23.400
<v Speaker 2>money on social media, at the very least, you should

0:31:23.400 --> 0:31:25.160
<v Speaker 2>have it for marketing purposes.

0:31:24.760 --> 0:31:26.880
<v Speaker 3>Because you could have a scalable product, Like if you're

0:31:26.880 --> 0:31:28.520
<v Speaker 3>going to do a brick and Martar, have a scalable

0:31:28.520 --> 0:31:30.360
<v Speaker 3>product that comes out of that brick and Martar.

0:31:30.480 --> 0:31:35.480
<v Speaker 5>We saw that with a boy, Wade Barb's.

0:31:34.400 --> 0:31:37.120
<v Speaker 4>From DC too, So he's from Maryland, right outside of

0:31:37.160 --> 0:31:37.320
<v Speaker 4>d C.

0:31:38.920 --> 0:31:41.480
<v Speaker 3>Yeah, he created a product that was scalable and now

0:31:41.720 --> 0:31:43.520
<v Speaker 3>he's off and off to the races.

0:31:43.520 --> 0:31:46.040
<v Speaker 5>Man eight figures, non figures, who knows?

0:31:46.280 --> 0:31:50.160
<v Speaker 2>Yeah, so so yeah, And before I start too, I

0:31:50.200 --> 0:31:52.000
<v Speaker 2>wanted to acknowledge this because the thing where your lead

0:31:52.160 --> 0:31:53.920
<v Speaker 2>is that we bring on all different types of people

0:31:53.920 --> 0:31:56.360
<v Speaker 2>because everybody can relate to somebody. And we've had a

0:31:56.400 --> 0:32:00.480
<v Speaker 2>bunch of people that have been incarcerated. We've had a

0:32:00.480 --> 0:32:03.080
<v Speaker 2>bunch of people that went to Ivy League school, we

0:32:03.120 --> 0:32:04.600
<v Speaker 2>had a bunch of people that just did a variety

0:32:04.600 --> 0:32:06.400
<v Speaker 2>of different things. But the reason why I say incarcerated

0:32:06.400 --> 0:32:09.680
<v Speaker 2>is that a lot of men, sometimes women too, but

0:32:09.800 --> 0:32:12.720
<v Speaker 2>mostly men. They get discouraged because they're like, if I

0:32:12.720 --> 0:32:15.360
<v Speaker 2>have a criminal background, I can't become an entrepreneur. And

0:32:15.440 --> 0:32:17.080
<v Speaker 2>that's not true. We see that all the time with

0:32:17.240 --> 0:32:20.400
<v Speaker 2>some of our best guests are most you know, prestigious

0:32:20.440 --> 0:32:24.400
<v Speaker 2>alumni that have criminal records. So that's for the that's

0:32:24.440 --> 0:32:27.800
<v Speaker 2>for the young men, but a lot of women might

0:32:28.240 --> 0:32:31.240
<v Speaker 2>you know, have a child early or teenage mom situation.

0:32:31.320 --> 0:32:33.560
<v Speaker 3>How how many have been told you know your life

0:32:33.600 --> 0:32:37.840
<v Speaker 3>is over? This did what are you doing exactly some

0:32:37.920 --> 0:32:39.640
<v Speaker 3>of the things. So before we start, I just wanted

0:32:39.640 --> 0:32:41.480
<v Speaker 3>to because I wanted to say that before. But I

0:32:41.520 --> 0:32:44.240
<v Speaker 3>think that that's encouraging as well. And I'm glad that

0:32:44.240 --> 0:32:47.360
<v Speaker 3>we can highlight somebody that you know, was a teenage mother.

0:32:47.680 --> 0:32:50.200
<v Speaker 3>But that doesn't mean that you can't be successful. It

0:32:50.200 --> 0:32:53.320
<v Speaker 3>doesn't mean that your life is over. And you know,

0:32:53.400 --> 0:32:57.280
<v Speaker 3>no matter what path your life takes, that's your path

0:32:57.560 --> 0:32:59.720
<v Speaker 3>and you can't define it by somebody else's path.

0:32:59.800 --> 0:33:01.560
<v Speaker 2>So that's one of the good things with the platform.

0:33:01.560 --> 0:33:03.080
<v Speaker 2>Like I said, we get to highlight so many different

0:33:03.120 --> 0:33:06.720
<v Speaker 2>people and somebody can relate to somebody's journey. So I'm

0:33:06.760 --> 0:33:09.400
<v Speaker 2>sure somebody's listening to this that might be a teenage

0:33:09.400 --> 0:33:11.320
<v Speaker 2>mom or might have been a teenage mom and has

0:33:11.520 --> 0:33:13.920
<v Speaker 2>given up on their dreams. It's never too late. So

0:33:13.960 --> 0:33:16.160
<v Speaker 2>I just wanted to throw that in there. But all right,

0:33:16.240 --> 0:33:22.360
<v Speaker 2>so making money online, Yes, we're going to talk about

0:33:22.400 --> 0:33:24.880
<v Speaker 2>some different strategies that we use. But yeah, what are

0:33:24.960 --> 0:33:30.720
<v Speaker 2>some tips for businesses or you know, influencers that may

0:33:30.800 --> 0:33:33.240
<v Speaker 2>have a following or maybe trying to build their following

0:33:33.560 --> 0:33:35.320
<v Speaker 2>to actually because that's a real hard thing for a

0:33:35.360 --> 0:33:38.200
<v Speaker 2>lot of people to actually figure out how to actually monetize.

0:33:38.400 --> 0:33:40.920
<v Speaker 2>It's like a podcast. People don't know how to monetize podcasts. Like,

0:33:41.080 --> 0:33:43.080
<v Speaker 2>what are some tips that you can give like some

0:33:43.160 --> 0:33:46.720
<v Speaker 2>business owners or anybody to monetize online?

0:33:47.520 --> 0:33:49.240
<v Speaker 6>But sure, I think the first thing that you want

0:33:49.240 --> 0:33:51.760
<v Speaker 6>to keep in mind is really take the time to

0:33:51.840 --> 0:33:54.479
<v Speaker 6>sit down and think about the problem that you're going

0:33:54.520 --> 0:33:59.160
<v Speaker 6>to solve. Often we don't think about what it is

0:33:59.600 --> 0:34:01.920
<v Speaker 6>that we are going to solve for other people. What

0:34:02.040 --> 0:34:04.120
<v Speaker 6>is the issue? What is the problem that we're going

0:34:04.160 --> 0:34:07.040
<v Speaker 6>to solve. I always ask people that the value that

0:34:07.080 --> 0:34:10.000
<v Speaker 6>you are going to provide to other people, what problem

0:34:10.080 --> 0:34:11.719
<v Speaker 6>is it going to solve for that audience? So the

0:34:11.719 --> 0:34:14.719
<v Speaker 6>first thing is think about what problem am I going

0:34:14.760 --> 0:34:17.600
<v Speaker 6>to solve. That's the first thing. The second thing is

0:34:18.000 --> 0:34:21.000
<v Speaker 6>really make sure that you know who your audience is.

0:34:22.040 --> 0:34:24.720
<v Speaker 6>Often we create products. I see a lot of people

0:34:24.760 --> 0:34:28.080
<v Speaker 6>create products, or they create programs, or they create services,

0:34:28.280 --> 0:34:30.960
<v Speaker 6>but they don't truly know who they're targeting. So the

0:34:31.000 --> 0:34:33.520
<v Speaker 6>first thing that I would say is think about the

0:34:33.560 --> 0:34:36.040
<v Speaker 6>problem that you're going to solve, know who your target

0:34:36.160 --> 0:34:40.319
<v Speaker 6>audience is, and also make sure that that is what

0:34:40.360 --> 0:34:43.760
<v Speaker 6>your audience wants from you. Right, we're in the stage

0:34:43.840 --> 0:34:46.480
<v Speaker 6>where everyone is starting a business. Everyone wants to be

0:34:46.480 --> 0:34:49.960
<v Speaker 6>an entrepreneur. We sit down, we create these products. We

0:34:50.080 --> 0:34:52.120
<v Speaker 6>just put things out there because it's what we want

0:34:52.200 --> 0:34:54.120
<v Speaker 6>to sell, is something that we wanted to do, but

0:34:54.160 --> 0:34:57.359
<v Speaker 6>we don't really take the time online to figure out

0:34:57.400 --> 0:34:59.960
<v Speaker 6>if this is even what the people who follow us

0:35:00.360 --> 0:35:03.480
<v Speaker 6>want from us. And the way we do that is

0:35:03.520 --> 0:35:07.440
<v Speaker 6>by studying the data, studying the analytics, seeing what people

0:35:07.480 --> 0:35:10.759
<v Speaker 6>are more responsive to, and sometimes just even as going

0:35:10.800 --> 0:35:13.600
<v Speaker 6>as far as asking people what do you want from me? Right?

0:35:13.880 --> 0:35:15.960
<v Speaker 6>How can I help you? What is the value that

0:35:16.000 --> 0:35:18.080
<v Speaker 6>I can add to your business? So I would say

0:35:18.080 --> 0:35:21.760
<v Speaker 6>the first three steps. The first thing is what solution

0:35:21.880 --> 0:35:25.000
<v Speaker 6>are you bringing to the table. Because that is one

0:35:25.040 --> 0:35:27.560
<v Speaker 6>to determine how far your business can go. The second

0:35:27.560 --> 0:35:31.040
<v Speaker 6>thing is who is your audience? Why are these people

0:35:31.080 --> 0:35:33.799
<v Speaker 6>even following you. You may want to start a boutique,

0:35:33.840 --> 0:35:36.680
<v Speaker 6>but they may follow you for an entire different reason.

0:35:36.880 --> 0:35:39.799
<v Speaker 6>They might not even think that fashion is a thing

0:35:39.880 --> 0:35:42.040
<v Speaker 6>for you, right, so you have to take the time

0:35:42.080 --> 0:35:45.399
<v Speaker 6>to know why these people following me. And then last

0:35:45.440 --> 0:35:48.000
<v Speaker 6>when I at least make sure that you are actually

0:35:48.560 --> 0:35:52.120
<v Speaker 6>interviewing your audience, asking them what do you want who

0:35:52.120 --> 0:35:54.799
<v Speaker 6>they are taking a look at the photos. These are

0:35:54.840 --> 0:35:57.319
<v Speaker 6>just some of the things that I tell people when

0:35:57.320 --> 0:35:59.680
<v Speaker 6>they're trying to figure out a lot of people they

0:35:59.680 --> 0:36:02.080
<v Speaker 6>have been followings, but they don't understand why their audience

0:36:02.160 --> 0:36:05.160
<v Speaker 6>is not shopping from them. I had people who had

0:36:05.280 --> 0:36:09.120
<v Speaker 6>beautiful hair, but they're selling clothes, and the clothes aren't

0:36:09.160 --> 0:36:12.440
<v Speaker 6>selling well. Actually, the people are following you because it's big,

0:36:12.520 --> 0:36:14.440
<v Speaker 6>curly hair that you have, So you probably should have

0:36:14.520 --> 0:36:17.920
<v Speaker 6>launched a hair product instead, but you wanted to personally

0:36:17.960 --> 0:36:20.760
<v Speaker 6>do a boutique. So it's really about taking the time

0:36:20.960 --> 0:36:25.839
<v Speaker 6>to get to know your audience. I also always tell

0:36:25.880 --> 0:36:28.080
<v Speaker 6>people that come to me to really take the time

0:36:28.120 --> 0:36:31.000
<v Speaker 6>to connect and develop the relationship with their audience, so

0:36:31.120 --> 0:36:34.480
<v Speaker 6>you can kind of figure out why they're even connecting

0:36:34.560 --> 0:36:37.279
<v Speaker 6>with you overall. So are you spending time going live

0:36:37.360 --> 0:36:40.520
<v Speaker 6>with your audience, are you responding to the comments that

0:36:40.520 --> 0:36:42.640
<v Speaker 6>they're putting on your pages? Are you taking the time

0:36:42.719 --> 0:36:45.359
<v Speaker 6>to see the pictures that they're engaging with the things

0:36:45.360 --> 0:36:47.839
<v Speaker 6>that are being shared. This will help you find your

0:36:47.960 --> 0:36:51.319
<v Speaker 6>niche and really help you figure out what it is

0:36:51.320 --> 0:36:53.160
<v Speaker 6>that you need to launch and what people want from

0:36:53.160 --> 0:36:53.760
<v Speaker 6>you overall.

0:36:54.000 --> 0:36:55.680
<v Speaker 5>So if you're I love analytics.

0:36:55.719 --> 0:36:58.839
<v Speaker 3>So when you started, what were the top three analytical

0:36:58.880 --> 0:37:01.359
<v Speaker 3>measurements that you you when you were about to pitch

0:37:01.360 --> 0:37:01.800
<v Speaker 3>the product?

0:37:02.760 --> 0:37:05.200
<v Speaker 6>So for me, one of the ways that I eat

0:37:05.280 --> 0:37:07.359
<v Speaker 6>I still use this to this day. I look at

0:37:07.360 --> 0:37:09.160
<v Speaker 6>the product, I look at the pictures on my page,

0:37:09.600 --> 0:37:12.440
<v Speaker 6>I go to the analytics, and I look at what

0:37:12.640 --> 0:37:16.239
<v Speaker 6>pictures are getting the most engagement. For me, it is

0:37:16.920 --> 0:37:21.359
<v Speaker 6>my selfies. It is of course me educating when I'm

0:37:21.400 --> 0:37:25.080
<v Speaker 6>giving away tools as far as entrepreneurship and ways to

0:37:25.120 --> 0:37:28.719
<v Speaker 6>grow grow their businesses, ways to make money. Those are

0:37:28.760 --> 0:37:30.360
<v Speaker 6>the things that I look at. So I know that

0:37:30.400 --> 0:37:32.400
<v Speaker 6>people follow me for a few things. They follow me

0:37:32.440 --> 0:37:36.160
<v Speaker 6>for fashion, they follow me for business, education, and then

0:37:36.200 --> 0:37:38.920
<v Speaker 6>they also follow me for self care types of things.

0:37:39.160 --> 0:37:42.120
<v Speaker 6>So when I study my analytics, I can see that, Okay,

0:37:42.200 --> 0:37:46.600
<v Speaker 6>this picture here where I'm doing a facial, it got

0:37:46.640 --> 0:37:50.360
<v Speaker 6>about seventy five thousand or one hundred thousand impressions. Okay,

0:37:50.400 --> 0:37:52.040
<v Speaker 6>this is what they want to see more of. Or

0:37:52.120 --> 0:37:55.040
<v Speaker 6>if I post a picture of my kids, people want

0:37:55.040 --> 0:37:57.560
<v Speaker 6>to see your family. Sometimes they don't always want to

0:37:57.600 --> 0:38:00.600
<v Speaker 6>be sold, sold, sold, sold, So I want to connect

0:38:00.640 --> 0:38:02.520
<v Speaker 6>with you on a more intimate level. You know, you

0:38:02.600 --> 0:38:04.160
<v Speaker 6>have to think about it. You look at some of

0:38:04.200 --> 0:38:06.400
<v Speaker 6>your favorite celebrities. Do you want to sit there and

0:38:06.440 --> 0:38:08.880
<v Speaker 6>see themselves stuff to you all day? Or do you

0:38:08.920 --> 0:38:11.239
<v Speaker 6>want to see what they're doing behind the scenes, what

0:38:11.280 --> 0:38:13.759
<v Speaker 6>their everyday life looks like? Right? Do you want to

0:38:13.760 --> 0:38:16.400
<v Speaker 6>see them with their children and their family just goofing

0:38:16.480 --> 0:38:17.520
<v Speaker 6>all dancing? Heaven it?

0:38:18.800 --> 0:38:19.480
<v Speaker 5>Erners? What's up?

0:38:19.560 --> 0:38:22.040
<v Speaker 3>You ever walk into a small business and everything just

0:38:22.200 --> 0:38:25.360
<v Speaker 3>works like the checkout is fast, the re seats are digital,

0:38:25.880 --> 0:38:28.880
<v Speaker 3>tipping is a breeze, and you're out the door before

0:38:28.880 --> 0:38:33.040
<v Speaker 3>the line even builds. Odds are they're using Square? We

0:38:33.200 --> 0:38:35.719
<v Speaker 3>love supporting businesses that run on Square because it just

0:38:35.760 --> 0:38:39.000
<v Speaker 3>feels seamless. Whether it's a local coffee shop, a vendor

0:38:39.040 --> 0:38:41.319
<v Speaker 3>at a pop up market, or even one of our

0:38:41.360 --> 0:38:45.040
<v Speaker 3>merch partners, Square makes it easy for them to take payments,

0:38:45.239 --> 0:38:48.920
<v Speaker 3>manage inventory, and run their business with confidence, all from

0:38:49.040 --> 0:38:52.439
<v Speaker 3>one simple system. If you're a business owner or even

0:38:52.560 --> 0:38:56.080
<v Speaker 3>just thinking about launching something soon, Square is hands down

0:38:56.120 --> 0:38:58.440
<v Speaker 3>one of the best tools out there that help you start,

0:38:58.840 --> 0:39:02.359
<v Speaker 3>run and grow. It's not just about payments, it's about

0:39:02.400 --> 0:39:04.799
<v Speaker 3>giving you time back so you can focus on.

0:39:04.760 --> 0:39:06.239
<v Speaker 5>What matters most ready.

0:39:06.239 --> 0:39:09.640
<v Speaker 3>To see how Square can transform your business, visit Square

0:39:09.680 --> 0:39:14.200
<v Speaker 3>dot com backslash go backslash eyl to learn more that

0:39:14.400 --> 0:39:19.880
<v Speaker 3>Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

0:39:20.000 --> 0:39:22.359
<v Speaker 3>Let Square handle the back end so you can keep

0:39:22.400 --> 0:39:28.480
<v Speaker 3>pushing your vision forward. This episode is brought to you

0:39:28.520 --> 0:39:30.799
<v Speaker 3>by P and C Bank. A lot of people think

0:39:30.840 --> 0:39:34.719
<v Speaker 3>podcasts about work are boring, and sure they definitely can be,

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<v Speaker 3>but understanding a professionals routine shows us how they achieve

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<v Speaker 3>their success little by little, day after day. It's like

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<v Speaker 3>banking with P and C Bank. It might seem boring

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<v Speaker 3>to save, plan and make calculated decisions with your bank,

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<v Speaker 3>or more happily fulfilled life. P and C Bank Brilliantly

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<v Speaker 3>Boring since eighteen sixty five. Brilliantly Boring since eighteen six

0:40:00.560 --> 0:40:02.680
<v Speaker 3>is a service mark of the P and C Financial

0:40:02.680 --> 0:40:06.680
<v Speaker 3>Service Group, Inc. P and C Bank National Association Member

0:40:06.760 --> 0:40:07.800
<v Speaker 3>a FDIC.

0:40:09.120 --> 0:40:12.719
<v Speaker 7>An illegal alien from Guatemala charged with raping a child

0:40:12.800 --> 0:40:16.600
<v Speaker 7>in Massachusetts. An MS thirteen gang member from Al Salvador

0:40:16.840 --> 0:40:20.960
<v Speaker 7>accused of murdering a Texas man of Venezuelan charged with

0:40:21.040 --> 0:40:24.920
<v Speaker 7>filming and selling child pornography in Michigan. These are just

0:40:25.040 --> 0:40:28.800
<v Speaker 7>some of the heinous migrant criminals caught because of President

0:40:28.840 --> 0:40:32.359
<v Speaker 7>Donald J. Trump's leadership. I'm Christy nom the United States

0:40:32.440 --> 0:40:37.240
<v Speaker 7>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:40:37.280 --> 0:40:40.799
<v Speaker 7>crossings are at the lowest levels ever recorded, and over

0:40:40.880 --> 0:40:44.080
<v Speaker 7>one hundred thousand illegal aliens have been arrested. If you

0:40:44.160 --> 0:40:48.000
<v Speaker 7>are here illegally, your next you will be fined nearly

0:40:48.120 --> 0:40:52.120
<v Speaker 7>one thousand dollars a day, imprisoned, and deported. You will

0:40:52.160 --> 0:40:55.799
<v Speaker 7>never return. But if you register using our CBP home

0:40:55.840 --> 0:40:59.200
<v Speaker 7>app and leave now, you could be allowed to return legally.

0:40:59.560 --> 0:41:04.280
<v Speaker 7>Do what's right. Leave now. Under President Trump America's laws,

0:41:04.520 --> 0:41:06.440
<v Speaker 7>border and families will.

0:41:06.320 --> 0:41:09.200
<v Speaker 5>Be protected sponsored by the United States Department of Homeland Security.

0:41:09.520 --> 0:41:13.560
<v Speaker 6>Time sometimes people want to see that intimate time with you,

0:41:13.600 --> 0:41:15.000
<v Speaker 6>and they want to see that they want to have

0:41:15.120 --> 0:41:18.640
<v Speaker 6>that intimate connection with you before they actually voute your staff.

0:41:19.440 --> 0:41:21.839
<v Speaker 2>Yeah, I'm a big believer in that. As far as

0:41:21.880 --> 0:41:24.880
<v Speaker 2>social media, I spent a lot of time on social

0:41:24.920 --> 0:41:29.279
<v Speaker 2>media learning social media. Like when I say a lot

0:41:29.320 --> 0:41:34.359
<v Speaker 2>of time, like years, like twelve hours a day, Yeah,

0:41:34.400 --> 0:41:37.399
<v Speaker 2>every day for like four years. So first of all,

0:41:37.400 --> 0:41:39.120
<v Speaker 2>I want to I don't want people to get discouraged

0:41:39.120 --> 0:41:39.600
<v Speaker 2>if they don't have.

0:41:39.600 --> 0:41:40.400
<v Speaker 4>A lot of followers.

0:41:40.440 --> 0:41:43.080
<v Speaker 2>Because I have five hundred five I think I have

0:41:43.160 --> 0:41:45.320
<v Speaker 2>like one hundred and thirteen on my personal page and

0:41:45.480 --> 0:41:46.759
<v Speaker 2>your Legion has two hundred and.

0:41:46.760 --> 0:41:48.600
<v Speaker 5>How much two hundred and forty three thousand.

0:41:48.719 --> 0:41:50.840
<v Speaker 2>So we start I have five hundred followers when I

0:41:50.880 --> 0:41:54.600
<v Speaker 2>started this whole thing on my personal page and earn

0:41:54.600 --> 0:41:57.440
<v Speaker 2>your Legion had no follow We had one two followers

0:41:57.440 --> 0:41:59.359
<v Speaker 2>at the first day, I wasn't one. He wasn't even

0:41:59.360 --> 0:42:02.359
<v Speaker 2>following the page after to the second day. So that's

0:42:02.400 --> 0:42:04.480
<v Speaker 2>the first thing. I don't want people to get discouraged

0:42:04.480 --> 0:42:07.000
<v Speaker 2>by the amount of followers you have, because my personal

0:42:07.040 --> 0:42:10.600
<v Speaker 2>belief is that if you provide good content, it'll happen

0:42:10.640 --> 0:42:12.680
<v Speaker 2>over the course of time. We have a whole podcast

0:42:12.719 --> 0:42:14.400
<v Speaker 2>about how to build a social media follow and if

0:42:14.440 --> 0:42:18.799
<v Speaker 2>you want to check that out episode twenty four. But

0:42:18.960 --> 0:42:21.560
<v Speaker 2>another thing is I'm glad you said. As far as selling,

0:42:22.080 --> 0:42:24.800
<v Speaker 2>I think a lot of times people are too pushy

0:42:25.000 --> 0:42:28.120
<v Speaker 2>and it comes off and it's like you just get

0:42:28.160 --> 0:42:30.319
<v Speaker 2>on social media and the first thing you do is

0:42:30.360 --> 0:42:33.480
<v Speaker 2>you're selling something, and it's like NonStop, and it's so

0:42:33.680 --> 0:42:36.719
<v Speaker 2>obvious that the only reason you're on here is to sell.

0:42:36.800 --> 0:42:39.839
<v Speaker 2>It's like, I personally think people don't mind buying as

0:42:39.840 --> 0:42:42.960
<v Speaker 2>long as they don't feel like they're trying to be

0:42:43.040 --> 0:42:45.600
<v Speaker 2>scammed or you're just pushing it down their throat. Like

0:42:45.680 --> 0:42:48.080
<v Speaker 2>I'm a big believer in the soft cell. So even

0:42:48.120 --> 0:42:50.760
<v Speaker 2>for me, a lot of times I learned, like even

0:42:50.800 --> 0:42:54.640
<v Speaker 2>flyers promoting things like flyers, it gets courting the algorithm

0:42:54.719 --> 0:42:57.319
<v Speaker 2>and they don't nobody actually even sees the flyer. So

0:42:58.400 --> 0:43:01.000
<v Speaker 2>a lot of times we'll do as far as the

0:43:01.000 --> 0:43:03.160
<v Speaker 2>social media campaigns that we run, if we're trying to

0:43:03.160 --> 0:43:05.600
<v Speaker 2>promote an event or if we're trying to promote something,

0:43:06.000 --> 0:43:08.560
<v Speaker 2>we'll do a soft sale with as far as we'll

0:43:08.600 --> 0:43:12.160
<v Speaker 2>we'll promote it in the caption, like I'll post something

0:43:12.200 --> 0:43:13.880
<v Speaker 2>that I know is going to get a lot of

0:43:13.960 --> 0:43:15.800
<v Speaker 2>views or a lot of likes, and it's going to

0:43:15.880 --> 0:43:18.520
<v Speaker 2>reach a large amount of people, and then in the

0:43:18.600 --> 0:43:21.440
<v Speaker 2>caption it'll be like we're headed to DC this weekend.

0:43:21.760 --> 0:43:24.400
<v Speaker 2>If you're interested, the link in our bio, da da

0:43:24.520 --> 0:43:27.200
<v Speaker 2>da or twenty percent off of this situation or whatever.

0:43:27.360 --> 0:43:29.960
<v Speaker 2>So I know, at the very least everybody might not

0:43:30.040 --> 0:43:32.680
<v Speaker 2>read the caption, but more people will read the caption

0:43:32.960 --> 0:43:34.359
<v Speaker 2>than if I just put a flyer up.

0:43:34.440 --> 0:43:35.960
<v Speaker 5>Andy put like seventy people liked it.

0:43:36.040 --> 0:43:43.240
<v Speaker 4>Yeah, zero engagement. Yeah I think, yeah, nobody flyers get engagement.

0:43:43.239 --> 0:43:43.759
<v Speaker 5>And I did.

0:43:43.840 --> 0:43:45.960
<v Speaker 3>I did the math on it because I was just

0:43:45.960 --> 0:43:47.920
<v Speaker 3>like I was interested, Like I said, I love doing

0:43:47.920 --> 0:43:51.520
<v Speaker 3>the analytics. It literally on earlier Le's page, it was

0:43:51.600 --> 0:43:54.400
<v Speaker 3>like a seventh of a percent of the people actually

0:43:54.480 --> 0:43:54.799
<v Speaker 3>saw it.

0:43:55.200 --> 0:43:56.480
<v Speaker 5>So I was like, let me just see, I'll do

0:43:56.520 --> 0:43:57.360
<v Speaker 5>that calculation. I went to.

0:43:57.320 --> 0:44:00.719
<v Speaker 3>Shotty's page, it was literally the same thing of a

0:44:00.840 --> 0:44:02.960
<v Speaker 3>percent get to actually see the flyers.

0:44:02.960 --> 0:44:04.279
<v Speaker 5>So that was like, let me check on mine. It

0:44:04.320 --> 0:44:05.359
<v Speaker 5>was the same exact thing.

0:44:05.600 --> 0:44:08.120
<v Speaker 3>So think about that, you have two hundred and forty

0:44:08.120 --> 0:44:11.200
<v Speaker 3>three thousand fowers, less than one percent of the people

0:44:11.200 --> 0:44:12.440
<v Speaker 3>will find you are actually going to see that.

0:44:12.520 --> 0:44:15.160
<v Speaker 2>Well, they do that on purpose because Instagram has an algorithm.

0:44:15.239 --> 0:44:17.680
<v Speaker 2>If anybody's not familiar with that's what I keep referring to.

0:44:18.040 --> 0:44:22.080
<v Speaker 2>So the algorithm spits out to see It's designed so

0:44:22.120 --> 0:44:25.839
<v Speaker 2>that people see the posts that they like the most.

0:44:26.120 --> 0:44:28.680
<v Speaker 2>So if you post something that's kind of different from

0:44:28.680 --> 0:44:30.400
<v Speaker 2>what you usually post, it's not gonna get a lot

0:44:30.400 --> 0:44:34.759
<v Speaker 2>of traction. Instagram Also they can tell if something is

0:44:34.800 --> 0:44:37.319
<v Speaker 2>a flyer or not. The reason why they limit that

0:44:37.360 --> 0:44:39.520
<v Speaker 2>flyer is because they know you're promoting something.

0:44:39.719 --> 0:44:43.319
<v Speaker 4>So that's what they want to exactly. That's what they

0:44:43.360 --> 0:44:43.880
<v Speaker 4>have ads for.

0:44:44.120 --> 0:44:46.600
<v Speaker 2>So why are they gonna give you free promotion for

0:44:46.680 --> 0:44:49.280
<v Speaker 2>something that you're getting paid for when you can pay

0:44:49.840 --> 0:44:52.040
<v Speaker 2>Instagram for ads. So that's why I'm saying, you got

0:44:52.040 --> 0:44:54.959
<v Speaker 2>to be creative. That's why we use captions, or we'll

0:44:54.960 --> 0:44:58.000
<v Speaker 2>do like you said, the lives. The lives are extremely powerful.

0:44:58.880 --> 0:45:00.920
<v Speaker 2>Now you gotta kind of be created to work around that,

0:45:01.280 --> 0:45:03.239
<v Speaker 2>because if not, you can just pay a bunch of

0:45:03.239 --> 0:45:06.879
<v Speaker 2>money to Instagram might work, it might not work. That's

0:45:06.880 --> 0:45:10.480
<v Speaker 2>a different conversation altogether. But yeah, so we're.

0:45:10.320 --> 0:45:12.120
<v Speaker 5>Talking about the person with no marketing budget.

0:45:12.640 --> 0:45:15.600
<v Speaker 6>Yeah, it's a gamble. It's a gamble. You know, that's

0:45:15.600 --> 0:45:18.440
<v Speaker 6>a whole that's a whole nother conversation. But it's like,

0:45:18.520 --> 0:45:21.400
<v Speaker 6>you're paying for clicks, you're not paying for conversions. So

0:45:21.640 --> 0:45:24.640
<v Speaker 6>just because someone's clicking the ed doesn't mean that they're

0:45:24.680 --> 0:45:27.880
<v Speaker 6>actually buying anything. And you're paying every single time for

0:45:28.000 --> 0:45:30.680
<v Speaker 6>a click, not this person converted.

0:45:31.040 --> 0:45:33.799
<v Speaker 2>Yes, And also I like what you said as well

0:45:33.840 --> 0:45:36.120
<v Speaker 2>as far as like what are they following you for?

0:45:36.239 --> 0:45:38.680
<v Speaker 2>Because I had a young lady who came into my

0:45:38.800 --> 0:45:42.440
<v Speaker 2>office a while back and we were speaking and she's

0:45:42.520 --> 0:45:48.799
<v Speaker 2>she's she's a very popular bartender, star tender, startender in

0:45:48.840 --> 0:45:49.280
<v Speaker 2>the city.

0:45:50.160 --> 0:45:51.480
<v Speaker 5>Oh, we'll talk about that later.

0:45:52.840 --> 0:45:52.960
<v Speaker 4>Now.

0:45:53.120 --> 0:45:55.319
<v Speaker 2>Now star tenders is like in New York City. We

0:45:55.320 --> 0:45:57.560
<v Speaker 2>don't know how it is. Will COVID cut everything down,

0:45:57.600 --> 0:46:02.520
<v Speaker 2>But the bartenders were more popular and the dancers, so

0:46:02.560 --> 0:46:05.600
<v Speaker 2>they became so like when a Boogie made that song startenders,

0:46:05.840 --> 0:46:08.680
<v Speaker 2>they became like celebrities, like the bartenders or the celebrities.

0:46:09.400 --> 0:46:12.160
<v Speaker 2>So she was a bartender, startender, and she had like

0:46:12.160 --> 0:46:15.160
<v Speaker 2>three million followers, but she couldn't make any money because

0:46:15.200 --> 0:46:17.480
<v Speaker 2>now you got three million people. But people are only

0:46:17.560 --> 0:46:20.720
<v Speaker 2>following you for lingerie pictures and things of that nature.

0:46:20.760 --> 0:46:23.160
<v Speaker 2>So if you if you try to promote anything, if

0:46:23.200 --> 0:46:26.000
<v Speaker 2>you try to promote something like a course or they're

0:46:26.040 --> 0:46:28.960
<v Speaker 2>not gonna take it serious. Whereas somebody that might have

0:46:29.000 --> 0:46:32.279
<v Speaker 2>one hundred thousand followers, which is way less followers, but

0:46:32.320 --> 0:46:35.960
<v Speaker 2>they're following them for a specific reason, right like you,

0:46:36.040 --> 0:46:39.840
<v Speaker 2>they're following you because it's a page to empower women

0:46:39.960 --> 0:46:43.520
<v Speaker 2>about how to become entrepreneurs. Right, so now you have,

0:46:43.840 --> 0:46:48.200
<v Speaker 2>of course a portal whatever. It's way more opportunity to

0:46:48.280 --> 0:46:52.480
<v Speaker 2>make revenue off of a smaller amount of people than

0:46:52.560 --> 0:46:53.759
<v Speaker 2>a bit. So why I say you have to say

0:46:53.800 --> 0:46:55.759
<v Speaker 2>a lot of times and not to knock anybody. You

0:46:55.960 --> 0:46:58.360
<v Speaker 2>gotta follow and you do whatever you want. I can't,

0:46:58.400 --> 0:47:01.400
<v Speaker 2>you know, can't knock the hustle. But sometimes you just

0:47:01.480 --> 0:47:04.400
<v Speaker 2>do things just to get a following. And it's like, okay,

0:47:05.120 --> 0:47:07.080
<v Speaker 2>you're doing all this just to get a following. Now

0:47:07.080 --> 0:47:10.160
<v Speaker 2>you got a bunch of followers, but how do you

0:47:10.560 --> 0:47:11.759
<v Speaker 2>actually benefit from that?

0:47:12.200 --> 0:47:14.279
<v Speaker 3>So that that kind of leads into what My next

0:47:14.320 --> 0:47:17.120
<v Speaker 3>question was right because now that you had the following,

0:47:17.239 --> 0:47:19.000
<v Speaker 3>now it's how do you build the community?

0:47:19.080 --> 0:47:19.239
<v Speaker 5>Right?

0:47:19.320 --> 0:47:21.680
<v Speaker 3>Like, how do you convert that into now a community?

0:47:21.719 --> 0:47:24.040
<v Speaker 3>What are some steps that you had to actually convert

0:47:24.080 --> 0:47:26.920
<v Speaker 3>those followers. I hate when people say that they have fans, right, like,

0:47:27.719 --> 0:47:30.080
<v Speaker 3>why are they a fan of you? They're actually a community,

0:47:30.239 --> 0:47:31.880
<v Speaker 3>that's what you're trying to build. What are some steps

0:47:31.880 --> 0:47:32.319
<v Speaker 3>that you use?

0:47:33.000 --> 0:47:34.719
<v Speaker 6>Well, the first thing that you want to do is

0:47:34.760 --> 0:47:36.520
<v Speaker 6>you want to make sure that you're building a list.

0:47:36.760 --> 0:47:38.920
<v Speaker 6>I tell people this all the time. Your list is

0:47:38.960 --> 0:47:42.239
<v Speaker 6>the most valuable thing that you have. And if you

0:47:42.320 --> 0:47:44.600
<v Speaker 6>don't know what a list is, it is you having

0:47:44.680 --> 0:47:48.280
<v Speaker 6>a list of email addresses and people are actually opting

0:47:48.400 --> 0:47:51.880
<v Speaker 6>in so that you do not rely on social media

0:47:52.600 --> 0:47:55.359
<v Speaker 6>to connect to your audience. Your goal is to get

0:47:55.440 --> 0:47:58.640
<v Speaker 6>your audience offline as fast as possible. And when I

0:47:58.640 --> 0:48:02.440
<v Speaker 6>say as fast as possible, you being able to connect

0:48:02.440 --> 0:48:05.080
<v Speaker 6>with them off of social media. So the first thing

0:48:05.120 --> 0:48:07.360
<v Speaker 6>you want to do is you want to start building

0:48:07.360 --> 0:48:09.359
<v Speaker 6>a list. And in order for you to build a list,

0:48:09.400 --> 0:48:12.040
<v Speaker 6>you need to be providing some type of value, whether

0:48:12.080 --> 0:48:14.279
<v Speaker 6>you're in fashion and you're teaching people how to do

0:48:14.320 --> 0:48:17.160
<v Speaker 6>different fashion looks, or you're doing hair and you're teaching

0:48:17.200 --> 0:48:19.759
<v Speaker 6>people how to do this style and another two minutes, or

0:48:20.080 --> 0:48:22.560
<v Speaker 6>you may be doing fingernails, whatever it is that you

0:48:23.000 --> 0:48:26.000
<v Speaker 6>have the expertise in, whatever that problem is that you

0:48:26.080 --> 0:48:30.120
<v Speaker 6>are solving, you need to be creating content and value

0:48:30.640 --> 0:48:34.359
<v Speaker 6>and getting your people to actually opt in to get

0:48:34.400 --> 0:48:39.680
<v Speaker 6>that value. So the list building is most important. Right,

0:48:40.160 --> 0:48:43.920
<v Speaker 6>people have followers. I see people that have millions millions

0:48:43.920 --> 0:48:47.440
<v Speaker 6>of followers, I mean five hundred thousand, one million, two million,

0:48:47.760 --> 0:48:51.760
<v Speaker 6>but I don't see it often anywhere on their social media.

0:48:51.840 --> 0:48:55.600
<v Speaker 6>So you have over a million impressions a week. Most

0:48:55.680 --> 0:48:59.120
<v Speaker 6>people that have one hundred thousand followers on more, they

0:48:59.160 --> 0:49:03.239
<v Speaker 6>have about a a million impressions a week. Okay, there's

0:49:03.360 --> 0:49:07.439
<v Speaker 6>no option or lead generation tool on your page at all.

0:49:08.280 --> 0:49:11.799
<v Speaker 6>There's no free You're not giving anything away that's going

0:49:11.880 --> 0:49:15.720
<v Speaker 6>to position you to capture their information. That's a big mistake.

0:49:16.200 --> 0:49:19.560
<v Speaker 6>So the first thing that I did was create a

0:49:19.719 --> 0:49:23.640
<v Speaker 6>list building to an opten, and I've constantly focused on

0:49:23.719 --> 0:49:27.040
<v Speaker 6>providing value to my audience. Why everybody else is trying

0:49:27.080 --> 0:49:31.040
<v Speaker 6>to sell information, I'm just giving the information away because

0:49:31.200 --> 0:49:33.560
<v Speaker 6>once I give them a certain amount of information. They're

0:49:33.600 --> 0:49:36.160
<v Speaker 6>going to know and trust and believe that I know

0:49:36.239 --> 0:49:38.480
<v Speaker 6>what I'm talking about and that I can help them

0:49:38.640 --> 0:49:39.360
<v Speaker 6>in this area.

0:49:40.160 --> 0:49:43.319
<v Speaker 2>Yeah, that's are the top two things that's extremely important.

0:49:43.680 --> 0:49:46.319
<v Speaker 2>Danis Chanel shout out to her, shout out to Prince

0:49:46.400 --> 0:49:49.600
<v Speaker 2>Donelle Eyo alumni, both of them and they That's something

0:49:49.640 --> 0:49:51.960
<v Speaker 2>that Danis Chel spoke about a lot on our podcast

0:49:52.080 --> 0:49:54.239
<v Speaker 2>is you know her thing is apps. She was like,

0:49:54.280 --> 0:49:56.120
<v Speaker 2>everybody should have an app. But even if you don't

0:49:56.120 --> 0:49:57.759
<v Speaker 2>have an app, like you said, at the very least,

0:49:57.800 --> 0:50:01.760
<v Speaker 2>you should be capturing emails and phone numbers because now

0:50:02.800 --> 0:50:05.480
<v Speaker 2>like you have an email list that you can blast out,

0:50:06.080 --> 0:50:08.760
<v Speaker 2>you don't have to rely on a social media following.

0:50:09.040 --> 0:50:11.320
<v Speaker 2>So and then, like you said, one of the best

0:50:11.360 --> 0:50:16.240
<v Speaker 2>ways to capture emails is free situations, a free event,

0:50:16.760 --> 0:50:20.319
<v Speaker 2>a free webinar. People do it all the time, and

0:50:21.280 --> 0:50:23.879
<v Speaker 2>it's not like you're deceiving people, but you're getting their

0:50:23.880 --> 0:50:29.239
<v Speaker 2>information and for the value that you're providing within that

0:50:29.320 --> 0:50:33.480
<v Speaker 2>free webinar or a giveaway or sweepstakes or whatever. Most

0:50:33.520 --> 0:50:35.160
<v Speaker 2>of the time when you see people do sweepstakes or

0:50:35.160 --> 0:50:37.520
<v Speaker 2>giveaways is because they're trying to get information. So they

0:50:37.640 --> 0:50:41.120
<v Speaker 2>like email this and one person's gonna win. So if

0:50:41.120 --> 0:50:44.120
<v Speaker 2>you get a thousand emails, it's worth the price of

0:50:44.160 --> 0:50:46.960
<v Speaker 2>giving a gift to one person. But now you got

0:50:46.960 --> 0:50:49.800
<v Speaker 2>a thousand emails at it, so now you can blast

0:50:49.880 --> 0:50:53.120
<v Speaker 2>it out to a thousand people, and as it grows,

0:50:53.160 --> 0:50:54.000
<v Speaker 2>you just have more people.

0:50:54.040 --> 0:50:56.200
<v Speaker 5>That's something that I found astonishment.

0:50:56.239 --> 0:50:57.919
<v Speaker 3>It was like, yeah, get every email, get every phone

0:50:57.920 --> 0:51:00.680
<v Speaker 3>on man they had down that analyst was Socred. They

0:51:00.680 --> 0:51:02.600
<v Speaker 3>were like, look, the conversion rate on emails is like

0:51:02.640 --> 0:51:04.680
<v Speaker 3>five percent, but the conversion rate on somebody on the

0:51:04.680 --> 0:51:07.120
<v Speaker 3>text message might be like twenty seven percent. So that's

0:51:07.160 --> 0:51:08.920
<v Speaker 3>why it's important to know these things and.

0:51:08.880 --> 0:51:11.920
<v Speaker 5>To collect that data. Its goal, it is literally goal.

0:51:12.239 --> 0:51:14.920
<v Speaker 6>Yeah, for sure, I would definitely say right now. You know,

0:51:15.040 --> 0:51:18.760
<v Speaker 6>emails was five years ago and you can still get emails,

0:51:18.760 --> 0:51:21.840
<v Speaker 6>but right now my main focus is being able to

0:51:21.920 --> 0:51:25.279
<v Speaker 6>come straight to the cell phone, so definitely go text

0:51:25.360 --> 0:51:27.520
<v Speaker 6>message and having an app is great too, but you

0:51:27.600 --> 0:51:29.760
<v Speaker 6>got to get them to turn on the post the notifications,

0:51:29.760 --> 0:51:31.960
<v Speaker 6>and people turn notifications off. So you can have an

0:51:31.960 --> 0:51:34.319
<v Speaker 6>app and then you can send those notifications out, but

0:51:34.320 --> 0:51:36.960
<v Speaker 6>if they don't have those notifications on, then you're missing it.

0:51:37.000 --> 0:51:38.799
<v Speaker 6>So the best thing that you can do is get

0:51:38.800 --> 0:51:40.640
<v Speaker 6>the text right now, get that phone number.

0:51:40.760 --> 0:51:41.919
<v Speaker 5>You actually created an app?

0:51:42.000 --> 0:51:44.160
<v Speaker 6>Correct, Yeah, I do have an app as well. So

0:51:44.200 --> 0:51:49.280
<v Speaker 6>that's how I know. If they turn those notifications off,

0:51:49.680 --> 0:51:53.839
<v Speaker 6>then it's like marketing is all about being visible, out

0:51:53.880 --> 0:51:57.040
<v Speaker 6>of sight, out of mind. If the notifications are off

0:51:57.280 --> 0:52:00.360
<v Speaker 6>or you send out too many notifications a day, people

0:52:00.360 --> 0:52:02.680
<v Speaker 6>will turn them off and then you disappear out of

0:52:02.719 --> 0:52:04.920
<v Speaker 6>their world completely. So the best thing that you can

0:52:05.000 --> 0:52:08.319
<v Speaker 6>do is add value and also have a healthy text list.

0:52:08.560 --> 0:52:10.440
<v Speaker 3>There was there were two guys that once upon a time,

0:52:10.480 --> 0:52:12.719
<v Speaker 3>well actually four guys at the time, to try to

0:52:12.760 --> 0:52:13.400
<v Speaker 3>create an app.

0:52:13.719 --> 0:52:15.760
<v Speaker 5>It failed. Miserable.

0:52:15.840 --> 0:52:16.560
<v Speaker 4>That's another thing.

0:52:17.520 --> 0:52:18.840
<v Speaker 5>What was that process like for you?

0:52:21.760 --> 0:52:25.200
<v Speaker 6>So for me, it's been it's been crazy. I'm actually

0:52:25.239 --> 0:52:29.880
<v Speaker 6>having an developed right now. So there's a there's always

0:52:29.960 --> 0:52:33.440
<v Speaker 6>a language barrier there and most.

0:52:33.200 --> 0:52:38.560
<v Speaker 4>Of the time they're on a different time India India.

0:52:39.400 --> 0:52:42.200
<v Speaker 5>Yeah, we know something about that.

0:52:42.440 --> 0:52:44.720
<v Speaker 2>Yeah, we got burned, We got burnt, We got burnt

0:52:44.760 --> 0:52:45.880
<v Speaker 2>bad in India.

0:52:45.920 --> 0:52:46.600
<v Speaker 6>I got burned.

0:52:46.800 --> 0:52:49.240
<v Speaker 3>Yeah, it's well documented, well.

0:52:49.400 --> 0:52:51.680
<v Speaker 4>Cautionary tale, cautionary tale.

0:52:52.560 --> 0:52:55.840
<v Speaker 6>Yeah, So you know, there's always a language barrier and

0:52:55.880 --> 0:52:58.439
<v Speaker 6>there's always a time difference, so you got to stay

0:52:58.520 --> 0:53:01.600
<v Speaker 6>up to about ten eleven o'clock to start those conversations.

0:53:01.640 --> 0:53:05.680
<v Speaker 6>So it's really interesting. But like I said, you really

0:53:05.800 --> 0:53:09.000
<v Speaker 6>have to add the value for people to want to

0:53:09.040 --> 0:53:11.960
<v Speaker 6>stay around. You have to give away free game. If

0:53:12.000 --> 0:53:13.680
<v Speaker 6>you are at a space and you're listening to this

0:53:13.760 --> 0:53:16.239
<v Speaker 6>podcast and you still think that you need to sell

0:53:16.520 --> 0:53:20.040
<v Speaker 6>every piece of information that you have, you're going to lose,

0:53:20.040 --> 0:53:22.200
<v Speaker 6>and you're going to lose big. You better start adding

0:53:22.239 --> 0:53:24.919
<v Speaker 6>value to people's lives quick because that's the only way

0:53:24.920 --> 0:53:26.560
<v Speaker 6>you're going to get a return on your investment.

0:53:27.120 --> 0:53:31.640
<v Speaker 2>So let me ask you this. The thing with the

0:53:31.680 --> 0:53:34.839
<v Speaker 2>text message blast is that it's very expensive. Donelle told

0:53:34.920 --> 0:53:37.400
<v Speaker 2>us what platform here you forgot, but what platform do

0:53:37.440 --> 0:53:40.400
<v Speaker 2>you like? How expensive is it? Because I know it

0:53:40.680 --> 0:53:42.160
<v Speaker 2>can be like really really expensive.

0:53:44.840 --> 0:53:47.600
<v Speaker 6>So I shuldn't have an Aphelia link before I say

0:53:47.640 --> 0:53:51.680
<v Speaker 6>their name, but I'm using our text boom right now.

0:53:51.760 --> 0:53:54.760
<v Speaker 6>I think they're really cool. I'm actually in the process

0:53:54.760 --> 0:53:58.160
<v Speaker 6>of trying to build my own text Blass system because

0:53:58.320 --> 0:54:00.319
<v Speaker 6>that's what I've worn right now. So I look at

0:54:00.320 --> 0:54:03.080
<v Speaker 6>how much money I spent with these companies and I'm like,

0:54:03.200 --> 0:54:05.480
<v Speaker 6>let me build my own platform. So that's really the

0:54:05.560 --> 0:54:09.719
<v Speaker 6>direction that I've been going in this year, formulating my

0:54:09.800 --> 0:54:12.360
<v Speaker 6>own apps and products so that I can't use my

0:54:12.400 --> 0:54:13.040
<v Speaker 6>own stuff.

0:54:13.440 --> 0:54:15.240
<v Speaker 5>It's spoken like a true entrepreneur.

0:54:15.360 --> 0:54:15.960
<v Speaker 4>That's a fact.

0:54:16.320 --> 0:54:19.960
<v Speaker 2>A fisherman always spots another fishermen from afar, Like, I'm

0:54:20.040 --> 0:54:23.160
<v Speaker 2>very familiar with the language that you're talking right now.

0:54:23.280 --> 0:54:25.640
<v Speaker 4>It's right up my alley.

0:54:25.760 --> 0:54:29.440
<v Speaker 2>So let me ask you this because I personally feel

0:54:29.440 --> 0:54:32.960
<v Speaker 2>like Instagram ads right because not to say that, I

0:54:33.000 --> 0:54:34.440
<v Speaker 2>don't want to say Instagram ads are bad. You can

0:54:34.480 --> 0:54:36.120
<v Speaker 2>still run ads for people, but I think that people

0:54:36.239 --> 0:54:38.000
<v Speaker 2>kind of don't really have a good idea of what

0:54:38.000 --> 0:54:40.200
<v Speaker 2>they're doing with Instagram ads. Like even in our space.

0:54:40.280 --> 0:54:42.360
<v Speaker 2>I think it's the financial page. I think a lot

0:54:42.400 --> 0:54:45.960
<v Speaker 2>of financial pages have soured it because they're running these

0:54:46.000 --> 0:54:49.160
<v Speaker 2>ads for so cheap, like twenty five dollars, Like they

0:54:49.239 --> 0:54:51.600
<v Speaker 2>might have a half a million followers, and they running

0:54:51.600 --> 0:54:52.640
<v Speaker 2>like twenty five dollar.

0:54:52.520 --> 0:54:53.280
<v Speaker 4>Ads for people.

0:54:53.920 --> 0:54:57.319
<v Speaker 2>And not only are they devaluing their page because there's

0:54:57.320 --> 0:54:59.680
<v Speaker 2>so many different like it's like ten ads back to

0:54:59.680 --> 0:55:04.600
<v Speaker 2>back to back, but now it's like you're lowering the

0:55:04.719 --> 0:55:05.960
<v Speaker 2>value for everybody else.

0:55:05.960 --> 0:55:06.839
<v Speaker 4>So we don't really even run.

0:55:07.000 --> 0:55:08.480
<v Speaker 2>We don't run a lot of ads on our page

0:55:08.600 --> 0:55:10.480
<v Speaker 2>because we just don't want to do it, but our

0:55:10.520 --> 0:55:13.279
<v Speaker 2>price is way higher than anybody else. We do that

0:55:13.320 --> 0:55:15.600
<v Speaker 2>for a reason to try to keep people away from that.

0:55:15.640 --> 0:55:17.040
<v Speaker 5>If you're not serious, then you're not gonna do it.

0:55:17.080 --> 0:55:18.319
<v Speaker 4>But you know, it's kind of rule with thumbs.

0:55:18.320 --> 0:55:20.319
<v Speaker 2>Some people say like one thousand dollars for every one

0:55:20.400 --> 0:55:22.960
<v Speaker 2>hundred thousand followers, that's that's how much you should charge.

0:55:25.320 --> 0:55:29.520
<v Speaker 2>What do you think somebody should charge to run an

0:55:29.560 --> 0:55:32.320
<v Speaker 2>ad on their page based off of like they're following.

0:55:32.640 --> 0:55:35.319
<v Speaker 6>Yeah, so I do know that right now because I

0:55:35.360 --> 0:55:37.160
<v Speaker 6>work with a lot of companies that reach out to

0:55:37.200 --> 0:55:41.439
<v Speaker 6>me for ads. If you are right now, social media

0:55:41.480 --> 0:55:45.319
<v Speaker 6>marketing and influences are crazy. So if you're anywhere in

0:55:45.440 --> 0:55:49.560
<v Speaker 6>between the one hundred to two hundred thousand following range,

0:55:50.080 --> 0:55:53.840
<v Speaker 6>you can make anywhere from five to ten thousand dollars

0:55:53.880 --> 0:55:56.680
<v Speaker 6>for a paid post from a company. If you are

0:55:56.760 --> 0:56:00.719
<v Speaker 6>at anywhere from two hundred to five hundred thousand, you

0:56:00.760 --> 0:56:03.960
<v Speaker 6>could literally the rates right now for something like that

0:56:04.120 --> 0:56:08.400
<v Speaker 6>is anywhere from ten to twenty five to thirty thousand

0:56:08.960 --> 0:56:12.399
<v Speaker 6>for an actual pay post with the corporate company, and

0:56:12.960 --> 0:56:17.120
<v Speaker 6>anything from five hundred thousand to a million. We're talking

0:56:17.200 --> 0:56:21.600
<v Speaker 6>crazy numbers right now. With influencer marketing, I've seen companies

0:56:21.640 --> 0:56:25.040
<v Speaker 6>pay people that I personally know anywhere from thirty to

0:56:25.080 --> 0:56:26.720
<v Speaker 6>fifty thousand dollars for pay posts.

0:56:27.160 --> 0:56:29.480
<v Speaker 2>And that's something that is important and the reason why

0:56:29.520 --> 0:56:31.600
<v Speaker 2>I say it not to shame any page that's charging

0:56:31.680 --> 0:56:33.640
<v Speaker 2>a very low amount, but I think a lot of

0:56:33.680 --> 0:56:36.279
<v Speaker 2>times we don't take ourselves serious enough so to kind

0:56:36.280 --> 0:56:38.880
<v Speaker 2>of use the comparison like the NFL. Right, the NFL

0:56:38.960 --> 0:56:41.600
<v Speaker 2>has one hundred million viewers for Super Bowl and for

0:56:41.640 --> 0:56:44.799
<v Speaker 2>a thirty second ad, they charge five million dollars for

0:56:44.880 --> 0:56:46.799
<v Speaker 2>thirty seconds. Now, you can do the math on that,

0:56:46.840 --> 0:56:49.120
<v Speaker 2>divide that by the one hundred and then see how

0:56:49.200 --> 0:56:51.680
<v Speaker 2>much they're actually charging per person that's watching the Super Bowl.

0:56:51.760 --> 0:56:53.440
<v Speaker 2>But a lot of times it's a small business. You

0:56:53.440 --> 0:56:55.319
<v Speaker 2>gotta think the same way, right, Like why not look

0:56:55.360 --> 0:56:57.680
<v Speaker 2>at yourself as an NFL Obviously you don't have one

0:56:57.719 --> 0:57:01.560
<v Speaker 2>hundred million people on your page. You have ten thousand,

0:57:01.960 --> 0:57:06.279
<v Speaker 2>fifty one hundred thousand, So it's like you're devaluing your

0:57:06.280 --> 0:57:12.160
<v Speaker 2>brand and you're devaluing the business for everybody by charging

0:57:12.320 --> 0:57:15.120
<v Speaker 2>twenty five dollars or thirty dollars, and it's like a

0:57:15.120 --> 0:57:17.560
<v Speaker 2>lot of times people are scared to say okay, well

0:57:17.640 --> 0:57:20.640
<v Speaker 2>they might not accept it. Well, you got to figure this.

0:57:20.880 --> 0:57:23.640
<v Speaker 2>If you're doing it for fifty dollars in ad, right,

0:57:24.200 --> 0:57:27.439
<v Speaker 2>and you're doingndred one thousand dollars, let's say fifty dollars

0:57:27.440 --> 0:57:30.320
<v Speaker 2>worth one thousand dollars right, how many fifty dollars is

0:57:30.360 --> 0:57:31.920
<v Speaker 2>it going to take you to equal one thousand?

0:57:31.960 --> 0:57:34.560
<v Speaker 4>Twenty? So now you got to get twenty people to

0:57:34.600 --> 0:57:38.720
<v Speaker 4>say yes to fifty. It's probably easier to get one

0:57:38.800 --> 0:57:41.320
<v Speaker 4>person to say yes to a thousand than it is

0:57:41.360 --> 0:57:44.600
<v Speaker 4>to get twenty people to say yes to fifty, So

0:57:44.680 --> 0:57:48.240
<v Speaker 4>you don't need as many people. It's less volume, and

0:57:48.280 --> 0:57:50.520
<v Speaker 4>you're not flooding your pages and it's not looking like

0:57:50.680 --> 0:57:55.080
<v Speaker 4>crazy with thirty seven ads every hour, and you're keeping

0:57:55.120 --> 0:57:56.240
<v Speaker 4>your integrity exactly.

0:57:56.280 --> 0:57:57.560
<v Speaker 3>Or you could even like I said, you could even

0:57:57.600 --> 0:58:01.000
<v Speaker 3>do two for five hundred. Right, it's gonna it's gonna

0:58:01.000 --> 0:58:02.840
<v Speaker 3>lower it. And like you said, the people who are

0:58:02.880 --> 0:58:05.440
<v Speaker 3>serious about their business and are planning on having a

0:58:05.440 --> 0:58:08.680
<v Speaker 3>marketing budget, that five hundred is gonna it's gonna be worthwhile.

0:58:08.880 --> 0:58:12.320
<v Speaker 2>And people have their real lives too. It's like people's like, well,

0:58:12.920 --> 0:58:15.120
<v Speaker 2>it's not costing you anything if you put no it

0:58:15.160 --> 0:58:17.960
<v Speaker 2>costs a lot, because it is. It costs a lot

0:58:18.000 --> 0:58:19.840
<v Speaker 2>to you have two hundred thousand followers. It's a lot

0:58:19.840 --> 0:58:26.360
<v Speaker 2>of work that goes into building a following, so exactly exactly,

0:58:26.440 --> 0:58:29.880
<v Speaker 2>so you can't you can't just throw that away and

0:58:30.000 --> 0:58:32.400
<v Speaker 2>just say, Okay, it took me three years to build

0:58:32.400 --> 0:58:35.480
<v Speaker 2>this brand, to build this page, and I'm gonna sell

0:58:35.520 --> 0:58:37.880
<v Speaker 2>it for twenty five dollars.

0:58:37.880 --> 0:58:41.600
<v Speaker 3>ADS lots, right, they're just doing one off, so fifty dollars,

0:58:41.640 --> 0:58:43.320
<v Speaker 3>Like it makes no sense, ridiculous.

0:58:43.800 --> 0:58:45.920
<v Speaker 2>And then also another thing I like about ads too,

0:58:45.960 --> 0:58:47.800
<v Speaker 2>and saying I got this from val shot out to

0:58:47.840 --> 0:58:49.400
<v Speaker 2>her she's one of the first people that I saw

0:58:49.520 --> 0:58:51.760
<v Speaker 2>doing it. Where like, if we want to if we

0:58:51.880 --> 0:58:55.880
<v Speaker 2>run a paid post on social media, it's not obvious

0:58:56.000 --> 0:58:59.320
<v Speaker 2>that it's paid. It's like, I feel like you got

0:58:59.320 --> 0:59:01.720
<v Speaker 2>to have some integrity and some taste to it, so

0:59:01.840 --> 0:59:05.040
<v Speaker 2>like you know, it's a story, and it's saying like,

0:59:05.120 --> 0:59:07.760
<v Speaker 2>you know, it's obvious that obviously you know somebody posted,

0:59:07.800 --> 0:59:10.440
<v Speaker 2>but it's not like to say, okay, here it is

0:59:10.480 --> 0:59:12.880
<v Speaker 2>a flyer and this person is like, you gotta come

0:59:12.880 --> 0:59:15.160
<v Speaker 2>with a story. It has to make sense, it has

0:59:15.200 --> 0:59:18.000
<v Speaker 2>to in line with other stuff that we usually post,

0:59:18.080 --> 0:59:20.640
<v Speaker 2>so it's not like completely out of pocket at all.

0:59:21.120 --> 0:59:22.640
<v Speaker 2>And I saw her do that. She had a Calvin

0:59:22.680 --> 0:59:24.960
<v Speaker 2>Klein I think AD and she's a school teacher, so

0:59:25.000 --> 0:59:27.440
<v Speaker 2>it's like how you mix being a school teacher with

0:59:27.440 --> 0:59:29.120
<v Speaker 2>a Calvin Klin AD. But the way she did it

0:59:29.160 --> 0:59:31.960
<v Speaker 2>was very tastefully done, and you didn't really even know

0:59:32.240 --> 0:59:34.120
<v Speaker 2>it was an AD until you saw a hashtag AD.

0:59:34.400 --> 0:59:36.400
<v Speaker 3>It's important because at that time, like she knows her

0:59:36.400 --> 0:59:38.120
<v Speaker 3>brand and she knows what matches her brand. We've had

0:59:38.160 --> 0:59:40.440
<v Speaker 3>some offers, it just didn't make sense for us to

0:59:40.480 --> 0:59:43.280
<v Speaker 3>be doing some of the office that we're being presented with.

0:59:43.560 --> 0:59:46.160
<v Speaker 5>But that's important too, knowing your brand and understanding your brand.

0:59:46.960 --> 0:59:52.920
<v Speaker 2>Yeah, that's a fact. That's a fact. And then okay,

0:59:53.040 --> 0:59:55.640
<v Speaker 2>so the last thing I wanted to talk about was

0:59:56.640 --> 1:00:01.400
<v Speaker 2>how do you feel about So we talked ads. We

1:00:01.480 --> 1:00:07.080
<v Speaker 2>talked about building a community, but like course situation, because

1:00:07.080 --> 1:00:10.160
<v Speaker 2>that's something that's extremely popular these days is.

1:00:10.920 --> 1:00:15.960
<v Speaker 4>Of course course of course, So courses are huge right now.

1:00:16.280 --> 1:00:18.520
<v Speaker 4>There's all kinds of courses for everything. And I'm a

1:00:18.520 --> 1:00:20.240
<v Speaker 4>big fan of it because I like, I look at

1:00:20.280 --> 1:00:22.840
<v Speaker 4>it like, you know, if you're gonna pay money to

1:00:22.920 --> 1:00:26.000
<v Speaker 4>make mistakes like and learn on your own, why not

1:00:26.520 --> 1:00:28.919
<v Speaker 4>get a course for one thousand dollars five hundred whatever.

1:00:28.960 --> 1:00:30.320
<v Speaker 4>And it's pretty much you can get a course on

1:00:30.360 --> 1:00:33.960
<v Speaker 4>real estate, stocks, social media marketing, all that stuff, all

1:00:34.000 --> 1:00:37.400
<v Speaker 4>of the above bigger topic. But I think even the

1:00:37.480 --> 1:00:41.160
<v Speaker 4>course has to be done correctly, has to be promoted correctly.

1:00:41.520 --> 1:00:44.760
<v Speaker 4>But that's another revenue stream for people as well. So

1:00:44.760 --> 1:00:45.640
<v Speaker 4>what's your thoughts on that.

1:00:46.480 --> 1:00:50.040
<v Speaker 6>I think courses are amazing, you know, I think they're great.

1:00:50.120 --> 1:00:53.440
<v Speaker 6>I think that it's really about finding the experts and

1:00:53.480 --> 1:00:58.200
<v Speaker 6>people who actually have experience in the actual niche markets

1:00:58.240 --> 1:01:01.240
<v Speaker 6>that they're teaching on right now. Are cool, But we

1:01:01.360 --> 1:01:05.080
<v Speaker 6>also have people who haven't done anything and they're just

1:01:05.160 --> 1:01:07.720
<v Speaker 6>creating these courses, So you have to be careful as well.

1:01:07.760 --> 1:01:10.400
<v Speaker 6>You have people who have not had a lot of

1:01:10.440 --> 1:01:13.480
<v Speaker 6>experience and they're just creating courses. So for me, I

1:01:13.520 --> 1:01:15.720
<v Speaker 6>think their courses are great, but we need to make

1:01:15.760 --> 1:01:18.360
<v Speaker 6>sure that people have skin in the game and that

1:01:18.440 --> 1:01:21.960
<v Speaker 6>we can see the results and they can actually teach us. Right.

1:01:22.480 --> 1:01:25.680
<v Speaker 6>I'm really big on intimacy. So even for me, when

1:01:26.120 --> 1:01:28.320
<v Speaker 6>I have programs and things in place that I'm offering

1:01:28.400 --> 1:01:32.200
<v Speaker 6>to my audience, I'm really big on intimacy and people

1:01:32.200 --> 1:01:35.520
<v Speaker 6>being able to actually talk to me and connect with

1:01:35.600 --> 1:01:38.560
<v Speaker 6>me and touch me. They need to feel that when

1:01:38.600 --> 1:01:41.000
<v Speaker 6>working with me. So I think for me, that's at

1:01:41.040 --> 1:01:43.440
<v Speaker 6>the top of my list. Courses are cool, but the

1:01:43.600 --> 1:01:46.440
<v Speaker 6>value needs to be there and the intimacy needs to

1:01:46.440 --> 1:01:47.560
<v Speaker 6>be there if the price.

1:01:47.800 --> 1:01:50.120
<v Speaker 2>And I always tell people all the time, entrepreneurs never

1:01:50.160 --> 1:01:52.760
<v Speaker 2>be ashamed to make money, Like I think a lot

1:01:52.800 --> 1:01:54.919
<v Speaker 2>of times people, especially when it comes to education, people

1:01:54.920 --> 1:01:57.040
<v Speaker 2>are kind of weirded out a little bit, like I

1:01:57.080 --> 1:01:59.720
<v Speaker 2>don't want to charge for this, Like I mean, if

1:01:59.760 --> 1:02:02.479
<v Speaker 2>you're putting together something that's going to take your time

1:02:03.200 --> 1:02:06.080
<v Speaker 2>and it's something that you have information and you can

1:02:06.120 --> 1:02:09.560
<v Speaker 2>benefit people and it's done tastefully, I mean, it's like

1:02:09.600 --> 1:02:09.880
<v Speaker 2>why not.

1:02:10.160 --> 1:02:10.560
<v Speaker 4>I think.

1:02:10.720 --> 1:02:12.520
<v Speaker 2>I think the biggest thing is, like even with like

1:02:12.600 --> 1:02:16.120
<v Speaker 2>online subscription, is that my thing is that you have

1:02:16.200 --> 1:02:18.640
<v Speaker 2>to give ten times more value than what you're charging.

1:02:18.960 --> 1:02:21.320
<v Speaker 2>That's just like how I no matter what it is.

1:02:21.360 --> 1:02:24.760
<v Speaker 2>So it's like even for our thing. Eyl University is

1:02:24.760 --> 1:02:28.400
<v Speaker 2>an online platform that has like over seventy courses, weekly webinars,

1:02:28.440 --> 1:02:30.960
<v Speaker 2>a private realistic Facebook group, all that stuff, and we're

1:02:31.040 --> 1:02:32.720
<v Speaker 2>running a code now where it's like you can get

1:02:32.720 --> 1:02:34.520
<v Speaker 2>it for one hundred and ninety nine dollars for the

1:02:34.640 --> 1:02:37.720
<v Speaker 2>entire year. So it's like we haven't had one complaint

1:02:37.920 --> 1:02:39.720
<v Speaker 2>yet where somebody says that they got.

1:02:41.760 --> 1:02:44.920
<v Speaker 4>Nah, yeah it's that price. That price is going up.

1:02:45.000 --> 1:02:47.720
<v Speaker 2>That price is going but yeah, so it's like, you know,

1:02:48.080 --> 1:02:50.800
<v Speaker 2>it's like you can't say you didn't get your money's worth.

1:02:50.920 --> 1:02:52.840
<v Speaker 4>It's that literally is impossible.

1:02:53.400 --> 1:02:55.440
<v Speaker 2>So you know, I just think that I just I

1:02:55.440 --> 1:02:58.360
<v Speaker 2>wanted to say that because I don't want to discourage

1:02:58.600 --> 1:03:02.960
<v Speaker 2>entrepreneurs from having courses, having online subscription services.

1:03:03.000 --> 1:03:03.240
<v Speaker 6>I don't.

1:03:03.320 --> 1:03:05.440
<v Speaker 2>I think it's great, but just make sure you're doing

1:03:05.480 --> 1:03:09.480
<v Speaker 2>it for the right reason and you're adding value. Don't

1:03:09.560 --> 1:03:11.400
<v Speaker 2>like a lot of time, like you said, people not

1:03:11.440 --> 1:03:15.120
<v Speaker 2>even experts in their field, and they're having these courses

1:03:15.240 --> 1:03:17.520
<v Speaker 2>or they're having these programs and it's like.

1:03:18.000 --> 1:03:20.280
<v Speaker 4>You you just started last week.

1:03:22.680 --> 1:03:24.480
<v Speaker 5>What's the proof what you say?

1:03:25.680 --> 1:03:27.000
<v Speaker 2>Yeah, I don't even want to see the bank account

1:03:27.040 --> 1:03:30.800
<v Speaker 2>because it's like I just feel like experience was like

1:03:30.200 --> 1:03:34.280
<v Speaker 2>you like you have to kind of or network with professionals. Right,

1:03:34.400 --> 1:03:38.439
<v Speaker 2>it's like, so you know that's another way to make

1:03:38.520 --> 1:03:41.920
<v Speaker 2>money online, right in full transparency. I mean it's obvious,

1:03:42.400 --> 1:03:45.040
<v Speaker 2>but it's it's It could be very lucrative, but you

1:03:45.160 --> 1:03:48.120
<v Speaker 2>just have to make sure that it's done tastefully and

1:03:48.160 --> 1:03:51.080
<v Speaker 2>you're adding value. Money is always gonna come on the

1:03:51.120 --> 1:03:53.520
<v Speaker 2>back end as long as you put value first.

1:03:54.440 --> 1:03:59.480
<v Speaker 3>Can we can we can we talk about your platform

1:04:00.000 --> 1:04:03.960
<v Speaker 3>little bit, Girls ceo, Inc. Because I love I love it, man,

1:04:04.000 --> 1:04:06.439
<v Speaker 3>how to turn your side hust onto a serious cash flow.

1:04:07.120 --> 1:04:10.760
<v Speaker 3>It's a solution for women who lack of blueprint for success.

1:04:11.240 --> 1:04:13.440
<v Speaker 3>And one of the best things I heard from you

1:04:13.560 --> 1:04:16.760
<v Speaker 3>speaking it was like it's empowerment over fear because a

1:04:16.760 --> 1:04:18.400
<v Speaker 3>lot of times when we want to get into things,

1:04:18.720 --> 1:04:21.400
<v Speaker 3>we struggle and we've been shamed into struggle. And I

1:04:21.440 --> 1:04:23.960
<v Speaker 3>know you talk about sharing your shame is one of

1:04:23.960 --> 1:04:26.480
<v Speaker 3>the things. Can you talk about girl CEO and what

1:04:26.520 --> 1:04:27.440
<v Speaker 3>it's all about?

1:04:28.040 --> 1:04:31.680
<v Speaker 6>Yes? So, girl ceo is a platform and it's literally

1:04:31.720 --> 1:04:35.320
<v Speaker 6>the playground for female entrepreneurs. We are a no fluff zones,

1:04:35.440 --> 1:04:40.000
<v Speaker 6>so we equipped we don't empower, we equip I'm so

1:04:40.280 --> 1:04:43.240
<v Speaker 6>kind of over the empowerment word. I'm really big on

1:04:43.680 --> 1:04:49.640
<v Speaker 6>equipping and educating. We really just get to the meat

1:04:49.640 --> 1:04:52.919
<v Speaker 6>and potatoes and business. So we're really big on real resources,

1:04:53.040 --> 1:04:56.960
<v Speaker 6>real tools, and real information to help women scale their businesses.

1:04:57.400 --> 1:05:01.080
<v Speaker 6>We connect with our members daily inside of our community.

1:05:01.160 --> 1:05:03.800
<v Speaker 6>We do a live masterclass inside of our community for

1:05:03.840 --> 1:05:07.000
<v Speaker 6>our actual members, and we bring experts in as well

1:05:07.520 --> 1:05:09.880
<v Speaker 6>to educate them and give them tools and resources to

1:05:09.920 --> 1:05:13.400
<v Speaker 6>help them grow and scale their businesses. So we like information.

1:05:13.560 --> 1:05:15.640
<v Speaker 6>We don't like motivation. We tell people all the time.

1:05:15.720 --> 1:05:18.560
<v Speaker 6>You can get motivation on YouTube. You can get quote

1:05:18.560 --> 1:05:21.080
<v Speaker 6>grams on YouTube. You don't need any more quote grams

1:05:21.080 --> 1:05:23.840
<v Speaker 6>posting inside the community. We need tools, we need resources.

1:05:23.840 --> 1:05:26.560
<v Speaker 6>We want to know the software that you're using. We

1:05:26.600 --> 1:05:28.320
<v Speaker 6>want to know about your funnel, we want to know

1:05:28.320 --> 1:05:30.800
<v Speaker 6>about that pixel, we want to know about retargeting ads.

1:05:31.120 --> 1:05:34.160
<v Speaker 6>We want to know the real game. So that is

1:05:34.200 --> 1:05:37.720
<v Speaker 6>what we strive to put in front of our members.

1:05:37.360 --> 1:05:38.920
<v Speaker 4>Every single day for sure.

1:05:39.000 --> 1:05:41.640
<v Speaker 2>So all right, so that in the last segment, we're

1:05:41.680 --> 1:05:44.840
<v Speaker 2>going to bring it home and yeah, just add a

1:05:44.880 --> 1:05:47.480
<v Speaker 2>little bit more value and put some more spice on it.

1:05:47.960 --> 1:05:50.160
<v Speaker 2>So all right, So in the last segment, we're going

1:05:50.200 --> 1:05:52.240
<v Speaker 2>to bring it home. But I just had one question

1:05:52.280 --> 1:05:55.920
<v Speaker 2>before first. So I know you said side hustle to

1:05:56.040 --> 1:05:57.720
<v Speaker 2>cash flow. That's one of the things I saw on

1:05:57.760 --> 1:06:00.800
<v Speaker 2>your page. So how what does that mean as far

1:06:00.840 --> 1:06:02.640
<v Speaker 2>as side hustle to cash flow Because a lot of

1:06:02.640 --> 1:06:07.640
<v Speaker 2>people are trying to become entrepreneurs today, especially with coronavirus,

1:06:07.680 --> 1:06:09.720
<v Speaker 2>A lot of people have lost their jobs and they

1:06:09.800 --> 1:06:12.760
<v Speaker 2>might have different talents, whether it's doing here or whether

1:06:12.760 --> 1:06:18.040
<v Speaker 2>it's you know, designing clothes whatever, So what's what's how

1:06:18.040 --> 1:06:20.200
<v Speaker 2>do you how do we turn a side hustle into

1:06:20.200 --> 1:06:21.360
<v Speaker 2>a cash flow opportunity.

1:06:22.120 --> 1:06:26.760
<v Speaker 6>I think that the side hustle turns into actual cash

1:06:26.760 --> 1:06:30.800
<v Speaker 6>flow and consistent revenue when we have systems in place. Initially,

1:06:30.960 --> 1:06:34.400
<v Speaker 6>when we are just hustling, we are doing whatever we

1:06:34.440 --> 1:06:37.040
<v Speaker 6>can do to make a dollar. But when we actually

1:06:37.160 --> 1:06:39.360
<v Speaker 6>sit down and we have systems in place with our

1:06:39.400 --> 1:06:42.600
<v Speaker 6>businesses and we understand what people want, we understand who

1:06:42.600 --> 1:06:45.560
<v Speaker 6>our audience is. We have our email lists, we have

1:06:45.640 --> 1:06:48.720
<v Speaker 6>our graphic design, we have our post schedule setup. We

1:06:48.840 --> 1:06:52.360
<v Speaker 6>know because we study our analytics. That's when things go

1:06:52.400 --> 1:06:56.919
<v Speaker 6>from side hustle to an actual functioning business. Right when

1:06:56.920 --> 1:06:59.560
<v Speaker 6>you can literally predict what the profits are going to

1:06:59.600 --> 1:07:02.840
<v Speaker 6>be because you study the analytics, and I think that's

1:07:02.880 --> 1:07:05.560
<v Speaker 6>when you transition out of side hustle mode. The side

1:07:05.600 --> 1:07:07.600
<v Speaker 6>hustle is just like I'm trying to get a dollar

1:07:07.640 --> 1:07:11.040
<v Speaker 6>as fast as I can. I'm doing everything by myself.

1:07:11.800 --> 1:07:14.880
<v Speaker 6>I remember being that person, Like it's like you go

1:07:14.920 --> 1:07:18.720
<v Speaker 6>to McDonald's. McDonald's is not taking the order, dropping the fries,

1:07:18.800 --> 1:07:23.400
<v Speaker 6>cleaning the bathroom and doing a million things restocking the

1:07:23.440 --> 1:07:26.560
<v Speaker 6>catch up. One person isn't doing that. So I think

1:07:26.600 --> 1:07:29.760
<v Speaker 6>that we transition into major cash flow when we understand

1:07:29.760 --> 1:07:32.440
<v Speaker 6>our business, when it's my thought clearly, when we can

1:07:32.520 --> 1:07:38.200
<v Speaker 6>make predictions based on our actual analytics and we know, okay,

1:07:38.920 --> 1:07:41.680
<v Speaker 6>the last two years we've made this amount of money. Right,

1:07:41.760 --> 1:07:45.320
<v Speaker 6>Sometimes we make predictions based on when we just launch,

1:07:45.640 --> 1:07:47.640
<v Speaker 6>but what is the income want to look for that

1:07:47.680 --> 1:07:50.520
<v Speaker 6>business three to four years down the line? Right? Do

1:07:50.600 --> 1:07:53.360
<v Speaker 6>you have systems in place? Do you have tools in place?

1:07:53.400 --> 1:07:55.640
<v Speaker 6>Do you have your email list, do you have your

1:07:56.000 --> 1:07:58.320
<v Speaker 6>your person that's going to run your ads? Do you

1:07:58.360 --> 1:08:02.120
<v Speaker 6>have your graphic designer. I believe that we transition out

1:08:02.120 --> 1:08:06.640
<v Speaker 6>of side hustle when we have systems, services, software and place,

1:08:06.680 --> 1:08:09.080
<v Speaker 6>when we have a team, when we have our post schedule,

1:08:09.160 --> 1:08:11.560
<v Speaker 6>we have things actually set up the right way. Even

1:08:11.760 --> 1:08:14.760
<v Speaker 6>as far as the legal entities behind our businesses. You know,

1:08:14.800 --> 1:08:16.400
<v Speaker 6>I have so many people that think that if we

1:08:16.479 --> 1:08:20.400
<v Speaker 6>just set up an Instagram account, we're a business. We

1:08:20.479 --> 1:08:23.840
<v Speaker 6>have an Instagram name, I own that name, whatever that

1:08:23.960 --> 1:08:27.479
<v Speaker 6>page is, that's what we own. So for me, going

1:08:27.560 --> 1:08:32.320
<v Speaker 6>from side hustle mentality, that's when mentally you're not all

1:08:32.320 --> 1:08:35.639
<v Speaker 6>the way there, right. I remember when I was in

1:08:35.640 --> 1:08:38.479
<v Speaker 6>side hustle mode. When I was inside hustle mode, I

1:08:38.520 --> 1:08:42.920
<v Speaker 6>was in a desperate place. I was in a desperate place.

1:08:43.040 --> 1:08:46.200
<v Speaker 6>I just needed to make money to survive. But when

1:08:46.280 --> 1:08:49.280
<v Speaker 6>I was all in and I created a business, it

1:08:49.360 --> 1:08:52.599
<v Speaker 6>wasn't just about making the dollar quick. It was about

1:08:52.720 --> 1:08:56.880
<v Speaker 6>making sure that I'm building and creating something that can

1:08:56.960 --> 1:08:59.759
<v Speaker 6>last ten to twenty years from now. Building a legacy

1:08:59.800 --> 1:09:02.440
<v Speaker 6>B business versus this how hustle business.

1:09:03.360 --> 1:09:07.800
<v Speaker 2>Yeah, that's powerful, that's extremely powerful. And working from home.

1:09:07.920 --> 1:09:09.560
<v Speaker 2>I want it because, like I said, I mean, we

1:09:10.400 --> 1:09:13.320
<v Speaker 2>have a large women listenership and we want to some

1:09:13.800 --> 1:09:17.160
<v Speaker 2>topics are more relevant than others for women. But one

1:09:17.200 --> 1:09:19.639
<v Speaker 2>of the things you said early on was like spending

1:09:19.680 --> 1:09:23.920
<v Speaker 2>time with your children and for everybody, men and women,

1:09:24.000 --> 1:09:26.559
<v Speaker 2>but a lot of time women struggle with that as

1:09:26.600 --> 1:09:28.360
<v Speaker 2>far as you know, not being able to spend that

1:09:28.439 --> 1:09:30.720
<v Speaker 2>stops I think a lot of women from becoming entrepreneurs.

1:09:30.760 --> 1:09:32.800
<v Speaker 2>So one of the great things now is that you

1:09:32.800 --> 1:09:34.880
<v Speaker 2>can start a business and you're working at home. So

1:09:35.000 --> 1:09:39.080
<v Speaker 2>what are some of the benefits, perks, challenges being a

1:09:39.120 --> 1:09:43.000
<v Speaker 2>full time mother, being a full time entrepreneur working from home,

1:09:43.280 --> 1:09:45.439
<v Speaker 2>because that's a that's a whole different conversation as well.

1:09:45.640 --> 1:09:47.760
<v Speaker 6>Yeah, I mean, right now we're in the middle of

1:09:47.800 --> 1:09:50.280
<v Speaker 6>COVID nineteen. Who knows, I don't know if you guys

1:09:50.320 --> 1:09:52.680
<v Speaker 6>are Airn's during this time or not, but right now

1:09:52.680 --> 1:09:56.679
<v Speaker 6>we're in the middle of COVID nineteen and I'm a mom,

1:09:56.880 --> 1:09:59.240
<v Speaker 6>so I have three children that are in school right now.

1:09:59.640 --> 1:10:05.000
<v Speaker 6>So doing the digital online learning has been new for me.

1:10:05.720 --> 1:10:10.559
<v Speaker 6>And my company solely pays my bills, right so I

1:10:10.640 --> 1:10:13.680
<v Speaker 6>have to juggle. It's been hard. And as much as

1:10:13.680 --> 1:10:15.519
<v Speaker 6>I want to be one of those people, you know,

1:10:15.600 --> 1:10:17.800
<v Speaker 6>we see every these women that go a lot and like, yeah,

1:10:17.800 --> 1:10:20.120
<v Speaker 6>I have this perfect schedule, I have it all back down,

1:10:21.040 --> 1:10:23.360
<v Speaker 6>Dinner is made at this time, Brunch is done at

1:10:23.400 --> 1:10:25.960
<v Speaker 6>this time, I'm doing my exercise at this time. I don't.

1:10:26.800 --> 1:10:27.200
<v Speaker 6>I don't.

1:10:27.280 --> 1:10:28.000
<v Speaker 5>Most of us don't.

1:10:29.080 --> 1:10:33.920
<v Speaker 6>I don't, and it's hard. It's hard, but I'm just thankful.

1:10:34.400 --> 1:10:37.280
<v Speaker 6>I think one of the purses my daughter. I was

1:10:37.320 --> 1:10:39.759
<v Speaker 6>actually working with a client before I did this webinar,

1:10:40.360 --> 1:10:43.800
<v Speaker 6>and she was holding the camera and she walked in

1:10:43.800 --> 1:10:46.479
<v Speaker 6>while I was actually helpful one of my clients, and

1:10:46.640 --> 1:10:50.240
<v Speaker 6>she said, this is my working mom, you guys, And

1:10:50.280 --> 1:10:52.320
<v Speaker 6>she said, say turn around. I'm gonna turn the camera

1:10:52.320 --> 1:10:53.920
<v Speaker 6>around and I want you guys to say how to her.

1:10:54.439 --> 1:10:58.000
<v Speaker 6>But she addressed me as her working mom. And I

1:10:58.040 --> 1:11:01.559
<v Speaker 6>think one of the perks even in that moment, I

1:11:01.640 --> 1:11:05.200
<v Speaker 6>was just I felt so proud to be her mom

1:11:05.800 --> 1:11:09.280
<v Speaker 6>that she acknowledged me in that way, because I'm now

1:11:09.400 --> 1:11:12.280
<v Speaker 6>showing her that women can work hard, women can have

1:11:12.680 --> 1:11:16.559
<v Speaker 6>that financial stability and that there's balance there. You know,

1:11:17.479 --> 1:11:19.760
<v Speaker 6>when I was growing up, I was in school when

1:11:19.760 --> 1:11:22.120
<v Speaker 6>my mom was working. I was in school when my

1:11:22.200 --> 1:11:25.479
<v Speaker 6>dad was working. There wasn't anyone there to show me

1:11:25.560 --> 1:11:27.880
<v Speaker 6>how to run a business. No one ever talked to

1:11:27.920 --> 1:11:32.200
<v Speaker 6>me about entrepreneurship. My family always encouraged me to go

1:11:32.240 --> 1:11:34.840
<v Speaker 6>and work for someone else. So to be able to

1:11:35.040 --> 1:11:38.840
<v Speaker 6>have my children here. It's changed the mindset of my

1:11:39.000 --> 1:11:41.760
<v Speaker 6>kids because my kids want to be entrepreneurs now. So

1:11:42.400 --> 1:11:45.000
<v Speaker 6>I'm showing them versus telling them. And I believe that

1:11:45.080 --> 1:11:48.160
<v Speaker 6>people listen more when you show them versus when you

1:11:48.280 --> 1:11:49.960
<v Speaker 6>just tell them what they should do. Yeah.

1:11:50.000 --> 1:11:52.479
<v Speaker 3>So like you said that they're becoming entrepreneurs, that they

1:11:52.520 --> 1:11:54.519
<v Speaker 3>have any businesses that they've started or they're interested in

1:11:54.720 --> 1:11:55.080
<v Speaker 3>right now.

1:11:55.960 --> 1:11:58.200
<v Speaker 6>Well, my daughter you can probably hear a screaming through

1:11:58.240 --> 1:12:00.559
<v Speaker 6>the door right now. She wants to be an actor,

1:12:01.000 --> 1:12:04.760
<v Speaker 6>so she's always acting. She has her own line within

1:12:04.800 --> 1:12:08.719
<v Speaker 6>my company. And my seventeen year old daughter, she's actually

1:12:09.240 --> 1:12:12.000
<v Speaker 6>in high school. And why she's in high school, she's

1:12:12.000 --> 1:12:15.800
<v Speaker 6>getting her cosmetology license, so she's actually doing hair on

1:12:15.880 --> 1:12:18.879
<v Speaker 6>the side right now. So, yes, my children are definitely

1:12:19.800 --> 1:12:20.759
<v Speaker 6>they're side of hustlers.

1:12:21.360 --> 1:12:22.599
<v Speaker 5>That's beautiful. Beautiful.

1:12:22.920 --> 1:12:25.680
<v Speaker 3>I know you that you have a fashion line as well, right,

1:12:25.960 --> 1:12:27.519
<v Speaker 3>you have some stuff in fashion as well.

1:12:28.479 --> 1:12:30.880
<v Speaker 6>No, so we have Girls Ceo Look of the Weeks

1:12:30.920 --> 1:12:33.600
<v Speaker 6>and we just do different looks, but we mostly have

1:12:33.760 --> 1:12:36.960
<v Speaker 6>merchandise that empower women that say like girl ceo on

1:12:37.120 --> 1:12:40.680
<v Speaker 6>it or things motivational merchandise for the women who are

1:12:40.720 --> 1:12:43.320
<v Speaker 6>in our community and outside of the community who are

1:12:43.360 --> 1:12:44.639
<v Speaker 6>starting their journeys as well.

1:12:44.960 --> 1:12:47.559
<v Speaker 2>So what is it like as far as social media?

1:12:47.840 --> 1:12:51.679
<v Speaker 2>I know Instagram has been like your main focus, It's

1:12:51.680 --> 1:12:53.320
<v Speaker 2>been our main focus as well, but there's a lot

1:12:53.320 --> 1:12:58.439
<v Speaker 2>of stuff even with TikTok now, Facebook, Twitter. Would you

1:12:58.560 --> 1:13:01.840
<v Speaker 2>suggest that people would focus their energy on one particular

1:13:01.880 --> 1:13:05.840
<v Speaker 2>platform growing on social media following or should they diversify

1:13:05.960 --> 1:13:09.520
<v Speaker 2>and kind of spread themselves across all all areas.

1:13:10.040 --> 1:13:13.120
<v Speaker 6>I would say start with one or two. I would

1:13:13.120 --> 1:13:15.479
<v Speaker 6>say definitely start with one or two. You're going to

1:13:15.520 --> 1:13:19.840
<v Speaker 6>have to diversify because things are changing, for sure, But

1:13:19.920 --> 1:13:23.080
<v Speaker 6>I would definitely say start with one or two. Don't

1:13:23.120 --> 1:13:27.120
<v Speaker 6>overextend yourself trying to be on every single platform. But

1:13:27.280 --> 1:13:30.080
<v Speaker 6>I would definitely say, fine, two that are working for you,

1:13:30.640 --> 1:13:33.720
<v Speaker 6>some don't work, you know, some may work for some

1:13:33.760 --> 1:13:36.240
<v Speaker 6>people and then others don't work for others. So I say,

1:13:36.320 --> 1:13:37.720
<v Speaker 6>focus on what's working for you.

1:13:38.720 --> 1:13:40.759
<v Speaker 4>Yeah, I agree, I agree.

1:13:40.840 --> 1:13:44.320
<v Speaker 2>I mean, like I said, I understand Instagram like the

1:13:44.320 --> 1:13:44.880
<v Speaker 2>back of my hand.

1:13:44.920 --> 1:13:46.200
<v Speaker 4>I go on Twitter. I don't even know.

1:13:46.120 --> 1:13:47.920
<v Speaker 2>How to use it properly, Like I just learned how

1:13:47.960 --> 1:13:53.640
<v Speaker 2>to a thread tweet together yesterday actually, so you know,

1:13:53.800 --> 1:13:56.519
<v Speaker 2>but I mean the more people you can reach, the better.

1:13:56.560 --> 1:13:58.400
<v Speaker 2>So I would definitely say, you know, it's a good

1:13:58.439 --> 1:14:01.160
<v Speaker 2>idea to be on those platforms, but you know, figure

1:14:01.160 --> 1:14:02.920
<v Speaker 2>out how to master one, then you can master the

1:14:02.960 --> 1:14:05.439
<v Speaker 2>other ones and then kind of like you know, figure

1:14:05.439 --> 1:14:07.320
<v Speaker 2>it out from there. So I want to talk about

1:14:07.320 --> 1:14:09.080
<v Speaker 2>before we before we wrap it up, you have a

1:14:09.280 --> 1:14:12.639
<v Speaker 2>six week program to help women. Is it just women or.

1:14:13.000 --> 1:14:17.040
<v Speaker 6>So I have men and women that actually take my course.

1:14:17.320 --> 1:14:19.080
<v Speaker 2>Okay, so you have a six week course where you

1:14:19.120 --> 1:14:24.519
<v Speaker 2>help entrepreneurs master online business and social media and things

1:14:24.560 --> 1:14:25.680
<v Speaker 2>that nature. Can you talk about that?

1:14:26.640 --> 1:14:30.439
<v Speaker 6>Yeah, So my course is called the Success Free Requit

1:14:30.640 --> 1:14:33.280
<v Speaker 6>and it is a six week course help people build

1:14:33.280 --> 1:14:37.120
<v Speaker 6>their brands online. The main focus is really helping people

1:14:37.360 --> 1:14:42.840
<v Speaker 6>find their voice and be more authentic themmselves and really

1:14:43.000 --> 1:14:46.720
<v Speaker 6>understanding how to use the internet when doing it. We

1:14:46.840 --> 1:14:52.839
<v Speaker 6>focus on everything from storytelling, brand storytelling, lead generation, automating business,

1:14:53.800 --> 1:14:55.960
<v Speaker 6>being able to set your business up in a way

1:14:56.000 --> 1:14:59.479
<v Speaker 6>where you can actually attract feeds and generate traffic in

1:14:59.560 --> 1:15:02.840
<v Speaker 6>your sleep. And then we also teach influencer marketing as well.

1:15:03.720 --> 1:15:07.719
<v Speaker 3>Dope, no, you have from mopping floors to making millions

1:15:07.760 --> 1:15:08.560
<v Speaker 3>on Instagram.

1:15:08.720 --> 1:15:11.320
<v Speaker 5>You're in an established author. We go need more books

1:15:11.320 --> 1:15:12.160
<v Speaker 5>coming down the line.

1:15:12.800 --> 1:15:15.519
<v Speaker 6>I'm working on a book right now. Actually, my next

1:15:15.520 --> 1:15:18.400
<v Speaker 6>book is going to talk about transitioning from corporate America

1:15:18.960 --> 1:15:20.840
<v Speaker 6>into full time entrepreneurship.

1:15:21.880 --> 1:15:24.040
<v Speaker 2>Dope and the course we have the link in the

1:15:24.080 --> 1:15:29.000
<v Speaker 2>bio if you're listening to this on Apple, Spotify or YouTube.

1:15:29.200 --> 1:15:32.320
<v Speaker 2>And just for our community, EYL community, you gave a

1:15:32.360 --> 1:15:34.519
<v Speaker 2>special deal. You gave one hundred dollars off of the

1:15:34.560 --> 1:15:38.640
<v Speaker 2>package and that's exclusive, that's only for EYL community. And

1:15:39.120 --> 1:15:41.639
<v Speaker 2>I mean the program is dope. I actually look through

1:15:41.640 --> 1:15:44.479
<v Speaker 2>it and you know that six week program is powerful

1:15:44.479 --> 1:15:46.920
<v Speaker 2>and it's like especially to be able to monetize your

1:15:46.920 --> 1:15:48.640
<v Speaker 2>platform on social media. You don't have to have a

1:15:48.680 --> 1:15:50.599
<v Speaker 2>large social media following to make money. You can make

1:15:50.680 --> 1:15:53.240
<v Speaker 2>money with a couple thousand followers. You can make I

1:15:53.240 --> 1:15:56.599
<v Speaker 2>saw a personally MG or mortgage guy sell out an

1:15:56.600 --> 1:16:01.280
<v Speaker 2>event and make over thirty thousand dollars with five thousand followers.

1:16:01.280 --> 1:16:04.439
<v Speaker 2>At the time was early early on. I said, wait,

1:16:04.560 --> 1:16:07.920
<v Speaker 2>what's going on? Yeah, five thousand followers. So social media

1:16:08.000 --> 1:16:11.880
<v Speaker 2>marketing and just growing online is extremely extremely valuable, so

1:16:11.920 --> 1:16:14.639
<v Speaker 2>once again we appreciate that. So the link, the link

1:16:14.680 --> 1:16:17.680
<v Speaker 2>will be in the bio of this video if you're

1:16:17.720 --> 1:16:19.800
<v Speaker 2>watching it on YouTube, it will also be in the

1:16:20.520 --> 1:16:25.600
<v Speaker 2>link of the description of Apple and the description of Spotify.

1:16:25.960 --> 1:16:29.000
<v Speaker 2>And once again that's one hundred dollars off exclusively for

1:16:29.080 --> 1:16:32.240
<v Speaker 2>EYL community. It will also be on our website on

1:16:32.520 --> 1:16:37.120
<v Speaker 2>the ey L Alumni tab. So if you're interested, definitely

1:16:37.200 --> 1:16:40.240
<v Speaker 2>check that out. That's a game, that's the game changes. So, yeah,

1:16:40.320 --> 1:16:40.960
<v Speaker 2>appreciate that.

1:16:41.080 --> 1:16:41.439
<v Speaker 4>Thank you.

1:16:41.920 --> 1:16:44.120
<v Speaker 2>Anything that you want to make the public aware of,

1:16:44.120 --> 1:16:49.639
<v Speaker 2>how can they contact you, social media handles, website, anything

1:16:49.680 --> 1:16:50.000
<v Speaker 2>like that.

1:16:50.720 --> 1:16:53.040
<v Speaker 6>Yeah, so everyone can come and check me out on Instagram,

1:16:53.040 --> 1:16:59.320
<v Speaker 6>my Instagram and Brown are r Nne Brown on Instagram

1:16:59.439 --> 1:17:02.800
<v Speaker 6>and I Company Girl CEO is Girls Ceo I n C.

1:17:03.840 --> 1:17:06.559
<v Speaker 6>You can also check out the girl CEO community as

1:17:06.600 --> 1:17:10.519
<v Speaker 6>well at join girls ceo dot com and we give

1:17:10.640 --> 1:17:13.800
<v Speaker 6>everyone free for thirty days. That's how confident we are

1:17:13.960 --> 1:17:17.280
<v Speaker 6>in the actual content. You can watch as may as

1:17:17.600 --> 1:17:21.439
<v Speaker 6>the masterclasses as you want and cancel whenever you please.

1:17:22.280 --> 1:17:24.479
<v Speaker 4>Dope don Troy housekeeping it one.

1:17:24.360 --> 1:17:26.400
<v Speaker 3>Shout out to everybody on patriot dot com. That is

1:17:26.439 --> 1:17:29.040
<v Speaker 3>our Proud to Pay program. It is growing at a

1:17:29.120 --> 1:17:30.880
<v Speaker 3>rapid pace. We appreciate everybody on there.

1:17:30.920 --> 1:17:33.000
<v Speaker 5>You know, if you join, there are five different tiers

1:17:33.040 --> 1:17:34.720
<v Speaker 5>to come in and be a part of this.

1:17:35.160 --> 1:17:35.240
<v Speaker 6>Uh.

1:17:35.360 --> 1:17:35.920
<v Speaker 5>Tier four and.

1:17:35.880 --> 1:17:39.080
<v Speaker 3>Five obviously gives you access to ey L University Online School,

1:17:39.479 --> 1:17:43.719
<v Speaker 3>which has over seventy webinars, book Club, Private real Estate,

1:17:43.760 --> 1:17:46.880
<v Speaker 3>Facebook group. It's a it's a really it's a really

1:17:47.840 --> 1:17:50.240
<v Speaker 3>amazing community. I only want to call it anything else

1:17:50.280 --> 1:17:53.320
<v Speaker 3>but that it's a community people have shared experiences and

1:17:53.360 --> 1:17:55.960
<v Speaker 3>shared resources. So thank you everybody that has joined there

1:17:55.960 --> 1:17:57.800
<v Speaker 3>and everybody that's been personing the merch on on your

1:17:57.840 --> 1:17:58.679
<v Speaker 3>leisure dot com.

1:17:59.080 --> 1:18:01.800
<v Speaker 2>We appreciate your suppers. Continue doing that. Yeah, and shout

1:18:01.800 --> 1:18:03.880
<v Speaker 2>out to the whole DMV. We got a lot of

1:18:03.920 --> 1:18:07.320
<v Speaker 2>love and support there. Shout out to PG. Shout yes

1:18:07.400 --> 1:18:09.679
<v Speaker 2>a fact, shout to PG County, shout to Montgomery County,

1:18:09.720 --> 1:18:12.080
<v Speaker 2>shout out to Baltimore, and shout out to DC. Some

1:18:12.120 --> 1:18:14.679
<v Speaker 2>of our best guests and some of our most prestigious

1:18:14.680 --> 1:18:17.839
<v Speaker 2>alumni have come from the DC DMV area.

1:18:18.040 --> 1:18:18.280
<v Speaker 6>Yeah.

1:18:18.439 --> 1:18:20.559
<v Speaker 2>Sure, so shout out to that and once again, thank

1:18:20.560 --> 1:18:23.640
<v Speaker 2>you for joining us. Appreciate it. We will see you

1:18:23.640 --> 1:18:25.880
<v Speaker 2>guys next week Peace Peace.

1:18:28.040 --> 1:18:31.679
<v Speaker 7>An illegal alien from Guatemala charged with raping a child

1:18:31.760 --> 1:18:35.560
<v Speaker 7>in Massachusetts. An MS thirteen gang member from Al Salvador

1:18:35.800 --> 1:18:39.920
<v Speaker 7>accused of murdering a Texas man of Venezuelan charged with

1:18:40.000 --> 1:18:43.920
<v Speaker 7>filming and selling child pornography in Michigan. These are just

1:18:44.000 --> 1:18:47.759
<v Speaker 7>some of the heinous migrant criminals caught because of President

1:18:47.800 --> 1:18:51.320
<v Speaker 7>Donald J. Trump's leadership. I'm Christine Noman, the United States

1:18:51.400 --> 1:18:56.200
<v Speaker 7>Secretary of Homeland Security. Under President Trump, attempted illegal border

1:18:56.240 --> 1:19:00.080
<v Speaker 7>crossings are at the lowest levels ever recorded. One one

1:19:00.160 --> 1:19:03.280
<v Speaker 7>hundred thousand illegal aliens have been arrested. If you are

1:19:03.360 --> 1:19:07.280
<v Speaker 7>here illegally, your next you will be fine nearly one

1:19:07.320 --> 1:19:11.879
<v Speaker 7>thousand dollars a day, imprisoned and deported, you will never return.

1:19:12.200 --> 1:19:15.200
<v Speaker 7>But if you register using our CBP home app and

1:19:15.320 --> 1:19:18.640
<v Speaker 7>leave now, you could be allowed to return legally. Do

1:19:18.760 --> 1:19:23.879
<v Speaker 7>what's right. Leave now. Under President Trump, America's laws, border

1:19:24.080 --> 1:19:25.919
<v Speaker 7>and families will be protected.

1:19:26.000 --> 1:19:28.160
<v Speaker 5>Sponsored by the United States Department of Homeland Security,