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Speaker 2: All right, Gods, welcome back another virtual edition of Earn
Speaker 2: Your Leisure.
Speaker 3: Yeah, hanging this thing, that's a fact. Well, a few
Speaker 3: technical difficulties.
Speaker 2: Apparently, So Yeah, this is an exciting episode for sure.
Speaker 4: For sure. Shout to Jamila T.
Speaker 2: Davis for introducing this young lady that we're about to
Speaker 2: Jamaine Miller as well. Yeah that's a fact, he was. Yes,
Speaker 2: for sure, shout to Jamaine Miller. So we this is
Speaker 2: a conversation that we haven't had yet. Everything is a
Speaker 2: conversation that we haven't had. That's the good thing. Your
Speaker 2: leasure every week is something different. So Ronnie Brown is
Speaker 2: a phenomenal entrepreneur mother. She's really big on social media.
Speaker 2: She has a company called Girl CEO and pretty much
Speaker 2: what it is is she empowers women and shares tips
Speaker 2: on how to build social media platform and I only
Speaker 2: just build a social media platform, how to monetize the
Speaker 2: social media platform, how to build an online community, and
Speaker 2: just general entrepreneur tips in general.
Speaker 5: She's a brand expert.
Speaker 2: She has a podcast, she's a podcaster. Fellow podcaster that
Speaker 2: for sure. We gotta get on her podcast for sure.
Speaker 2: That's aside, soon come. And she's a best selling author.
Speaker 2: She's Ted Talk Yeah I watched it. Yeah, So a
Speaker 2: lot going on. So we're going to talk about a lot.
Speaker 2: We're going to talk about, you know, entrepreneurship. We're going
Speaker 2: to talk about social media, how to monetize, building the community,
Speaker 2: all that good stuff. But before we start. Thank you,
Speaker 2: thank you for joining us, appreciate it.
Speaker 6: Thank you guys for having me and being so patient
Speaker 6: because I was a part of that second question.
Speaker 3: Today we have I tell people all the time, we
Speaker 3: always have technical difficulties. The end product is all that
Speaker 3: matters and that's what they're gonna see. So it's all good,
Speaker 3: yeah for sure. So all right, so let's get into it.
Speaker 3: So you have a very large following on social media.
Speaker 3: Your business page has I think two hundred and thirty
Speaker 3: eight thousand followers. You have over one hundred thousand followers,
Speaker 3: one hundred and seventy five thousand followers. And like I said,
Speaker 3: you got booked, you got podcasts, all that stuff, but
Speaker 3: your journey and being an entrepreneur.
Speaker 2: Didn't start like right away. So you have an interesting story.
Speaker 2: So can you talk about that as far as the
Speaker 2: lead up to what you do?
Speaker 6: Now?
Speaker 2: I know you know, yeah, you're from DC originally, right, Yeah,
Speaker 2: I'm from Washington, d C.
Speaker 6: So I grew up in Washington, d C. Shout out
Speaker 6: to everybody that's listening that grew up in DC. I
Speaker 6: graduated from Dunbar Senior High School, so definitely Crimson Tide
Speaker 6: and I grew up in the projects of DC, so
Speaker 6: definitely not the White House. Definitely an entire different environment.
Speaker 6: And I had my first kidness sixteen years old, and
Speaker 6: I always tell people that's kind of where my story started,
Speaker 6: just being a team mom growing up in the city,
Speaker 6: in the inner city, and taking my son to school
Speaker 6: with me every single day, being determined to graduate and
Speaker 6: really change the trajectory of my life. And that's where
Speaker 6: my story initially got started. I was just determined to
Speaker 6: go in a different direction. You know, when you're coming
Speaker 6: up and you're having a kid young, then you have
Speaker 6: all the odds stacked against you. You know, a lot
Speaker 6: of people are doubting you. All your mama's all your
Speaker 6: friends mom, They're like, stay away from her. She pregnant,
Speaker 6: she's a bad influence. It's not the person I want
Speaker 6: my kaya hanging around. So I went through a lot
Speaker 6: of rejection in my life, and I spent most of
Speaker 6: my twenties really trying to build myself back up and
Speaker 6: show people that my life wasn't over. Everywhere I went,
Speaker 6: people were like, oh, you didn't go to college, you
Speaker 6: know your life is over. Oh you didn't do this,
Speaker 6: you had kids too young. It's really going to affect you.
Speaker 6: So I was really detiming to show people that I could.
Speaker 6: And I spent most of my younger years just really
Speaker 6: hustling and working hard and trying to find my lane.
Speaker 6: And I grew up in an environment where guys there
Speaker 6: were no businessmen to really look up to, you know,
Speaker 6: there were street guys where I grew up at. I
Speaker 6: looked at what they used to do, and I kind
Speaker 6: of grassed that concept, and I just turned it into
Speaker 6: the business model of learning sales right, learning how to
Speaker 6: work hard and get up every single day. And that's
Speaker 6: how my story kind of started. I got fired from
Speaker 6: my job, and at that time, I was on my
Speaker 6: second kid. I was nineteen. I had my first kid
Speaker 6: at sixteen. I had another kid at nineteen, and I
Speaker 6: was riding home from that job after getting fired. I
Speaker 6: was three minutes late.
Speaker 4: Where'd you work at? Who'd you work at?
Speaker 6: I was working at a call center, right, y'all know
Speaker 6: those call centers don't play you late for working, Okay.
Speaker 6: So I was working at a call center and I
Speaker 6: was pregnant with my second kid, and I was three
Speaker 6: minutes late. I was nine months pregnant, and they fired me.
Speaker 6: I got down on my knees and I asked my supervisor,
Speaker 6: I will never forget white lady about six feet I
Speaker 6: begged her to let me keep the job. Out on
Speaker 6: my knees and I was literally crying, like, let me
Speaker 6: keep this job. I need this job. I'm pregnant with
Speaker 6: my second kid. The holidays are around the corner. She
Speaker 6: let me. She said, okay, well think about it. She
Speaker 6: let me work the whole day, and then at the
Speaker 6: end of the day she called me in the office
Speaker 6: and she's like, no, we had to go in a
Speaker 6: different direction. Gotta let you go.
Speaker 5: Then, pink slip, pink slip me.
Speaker 6: And I was riding home, dude, when I tell you,
Speaker 6: I was in tears. When you ride home and the
Speaker 6: radio was off, that's when you know you got a
Speaker 6: lot of stuff going through your mind. So I'm riding home,
Speaker 6: I'm thinking to myself, what am I going to do
Speaker 6: to change my life around? And I get home and
Speaker 6: my son is there looking at me. I need to
Speaker 6: figure out how I pay this rent. And I just
Speaker 6: got on Google. I started researching, you know, how to
Speaker 6: make products my hand. At this time, I'm desperate. I
Speaker 6: have like three hundreds dollars to my name. I'm like, Okay,
Speaker 6: I got to figure something out. I started googling. I'm
Speaker 6: making handmade products to my house, and I'm broke. So
Speaker 6: at this point, this is back in two thousand and nine, right,
Speaker 6: I'm broke, So I don't have money for a graphic designer.
Speaker 6: I don't have money for someone to come and hook
Speaker 6: this website up to make it look fly. For me.
Speaker 6: I'm starting from scratch and I need to get a
Speaker 6: few groceries and figure some things out to cover me
Speaker 6: over the next month or two. So I see everybody
Speaker 6: that I went to school with, because my behind did
Speaker 6: not go to college because I had to choose, you
Speaker 6: go to college or you go to work and take
Speaker 6: care of your son. So I chose to go to
Speaker 6: work and take care of my son. But I saw
Speaker 6: everyone that was going to college. They were using something
Speaker 6: called Facebook, right, and they were connecting with all of
Speaker 6: their college friends on Facebook. So I'm thinking, hell, let
Speaker 6: me try this out. I know these people. I didn't
Speaker 6: go to school, but I know them. So I get
Speaker 6: on there and I see all these people sharing photos.
Speaker 6: But the photos that they're sharing our photos of like
Speaker 6: college campus and parties and having a good time. Meanwhile,
Speaker 6: I'm over here doing mom life at nineteen, trying to
Speaker 6: figure it out. So I'm like, Okay, well I'm going
Speaker 6: to flip this a little bit. Let's see if this
Speaker 6: works for me. I can't afford a website. That's out
Speaker 6: of the question right now. I'm like, let me post
Speaker 6: some of these products that I've made in my house
Speaker 6: on here as pictures to see if anyone will respond,
Speaker 6: because I'm bro and I can't get YEA, what.
Speaker 4: Kind of product?
Speaker 5: When when you got home?
Speaker 3: Right, you take that long drive home and you sit
Speaker 3: down in the couch and you like, what do you think? Like,
Speaker 3: I'm gonna take that piece of cloth and makes it?
Speaker 5: Like what are you making?
Speaker 6: Well? I remember talking to at this point. I remember
Speaker 6: talking to a lady who I admire. She was like
Speaker 6: a mentor to me, and she told me because I
Speaker 6: always wanted to be an entrepreneur, but I just didn't
Speaker 6: have it all together at that time. She told me,
Speaker 6: whatever business you start, take a look at what you
Speaker 6: spend your money on, and that's the direction that you
Speaker 6: want to go in, because that shows your interest. So
Speaker 6: I look around my house and I'm see pending candles
Speaker 6: all this make up, you know, body scrubs. I'm in
Speaker 6: my bathroom, looking right at the first place I go
Speaker 6: there when I'm trying to take break. All the moms
Speaker 6: that have kids in here, y'all know that bathroom break
Speaker 6: is a good vacation, right. So I go in the
Speaker 6: bathroom and I'm saying, candles, makeup, body scrubs. So I
Speaker 6: start making handmade beauty products. And so that was my
Speaker 6: first business. I got on Google. I learned how to
Speaker 6: make candles. I learned how to make mineral makeup. I
Speaker 6: learned how to make scrubs. I googled up vendors for packaging.
Speaker 6: I got my printer out right, I started making labels,
Speaker 6: smacking the labels on them. They look terrible. I look
Speaker 6: back some of my at some of my pictures on Facebook.
Speaker 6: You guys can go check that out. But it was
Speaker 6: just a part of the process. And I slapped the
Speaker 6: label on it, and I started taking pictures with my
Speaker 6: cell phone and I'm uploading it onto Facebook. Once everything comes,
Speaker 6: everything arrives, and I literally we start getting feedback from
Speaker 6: the people who are on social media following me. They're saying, well,
Speaker 6: how does this mail you know, how does this look
Speaker 6: how does this feel? And this was back in the day,
Speaker 6: So this is when people were using PayPal buttons. I
Speaker 6: don't know if y'all remember PayPal buttons or not, but
Speaker 6: this is when you can go on PayPal and you
Speaker 6: would literally create a little button on there and you
Speaker 6: would paste or embed the button, or it would create
Speaker 6: a link where you can paste the link and a
Speaker 6: person can click on the button and they could buy it.
Speaker 6: And I started pasting these PayPal buttons onto my Facebook
Speaker 6: page and people started buying my products from me. And
Speaker 6: from that moment on, I knew that I was onto something.
Speaker 6: I looked up and I was literally at a place
Speaker 6: where I was paying my rent with handmade products that
Speaker 6: I was making as a mom of too.
Speaker 2: Yeah, that's crazy because I remember, I'm assuming we're probably
Speaker 2: running the same age, but I remember when that when
Speaker 2: Facebook first came out, I was actually I went to
Speaker 2: school in Maryland, so I wasn't too far from from DC.
Speaker 2: I was in UNBC shot out to Baltimore, and I
Speaker 2: remember when it first came out and it was dough Facebook,
Speaker 2: and yeah, you had to have a college email. You
Speaker 2: had to have like a edu which is like an
Speaker 2: education email to actually be a part of Facebook. So
Speaker 2: when you tell that story, I just kind of get flashback.
Speaker 2: So that's crazy, all right, So so you're early on.
Speaker 2: You're early on as far as without really even probably realizing,
Speaker 2: like you know, what you were doing early on with
Speaker 2: the e commerce selling things on social media because people
Speaker 2: have been selling things online for a while, like eBay
Speaker 2: before social media, but selling things actually on social media
Speaker 2: platforms like Facebook just recently set up there their online shop,
Speaker 2: right like just now, it.
Speaker 5: Happened two weeks ago.
Speaker 3: Yeah, they have their own online shop now, so you
Speaker 3: can directly shop. Yeah, so you can shop through Facebook
Speaker 3: and Instagram allows you now to shop.
Speaker 5: So that's like a whole new feature.
Speaker 3: But what you did was kind of brilliant, right, Like
Speaker 3: you turn your Facebook page into your website because you
Speaker 3: can't afford the website at.
Speaker 6: The time, exactly, And that's how I got started.
Speaker 2: And social media is way more interactive and engaging than
Speaker 2: a website. Like I always tell people, like, you gotta
Speaker 2: have a website nowadays like a business card, so people
Speaker 2: know you're official, But nobody's going to your website, like
Speaker 2: just for no reason. People go to your social media
Speaker 2: all the time for no reason like that's that's way more.
Speaker 2: Every single day if you follow somebody, if you're not
Speaker 2: caughting an algorithm, you don't see that post. You're gonna
Speaker 2: see what they're posting. You're not gonna just see a
Speaker 2: website every single day unless you're going to that website
Speaker 2: every day.
Speaker 5: What's the likelihood of the website actually changing?
Speaker 4: Yeah?
Speaker 2: So all right, so now you kind of catch the
Speaker 2: swing of it and you say you're making enough money
Speaker 2: to pay your rent and that's Facebook. So where does
Speaker 2: it go from there?
Speaker 6: So from there, I literally build my business up to
Speaker 6: a place where I open an actual storefront salon. So
Speaker 6: open the salon and I start selling my actually at
Speaker 6: the salon. The problem that I realized with doing that,
Speaker 6: I was started making a ton of money, but as
Speaker 6: a mom, I didn't have time to be with my children.
Speaker 6: And that's the part that I really didn't understand about business,
Speaker 6: because when you're physically somewhere and you're exchanging time for money,
Speaker 6: then you are literally having to show up twenty for seven,
Speaker 6: And when you're in that environment, it's late nights. I
Speaker 6: mean you're there at ten eleven o'clock at night on
Speaker 6: a Saturday, so I wasn't getting that time with my kids.
Speaker 6: It was to the point I was bringing my children
Speaker 6: with me to the salon, and I said, there has
Speaker 6: to be a different way, because we are kind of
Speaker 6: taught that when you open up this business and you
Speaker 6: have a window and there are bricks, that you've made
Speaker 6: it right. So I accomplished this dream of opening this location,
Speaker 6: and then I'm sitting there after opening and in a
Speaker 6: year or two goes by and I'm like, man, this
Speaker 6: isn't what I thought it would be. So then I
Speaker 6: went back into the internet world. That's when the Instagram
Speaker 6: came out, and this was Instagram just popped up and
Speaker 6: people were just like posting pictures on there and I'm like, wow, okay.
Speaker 6: So then I started selling more products online. I partnered
Speaker 6: with a company and I learned that I can literally
Speaker 6: not have to be present and I can share and
Speaker 6: market products online and make money. I started to do that,
Speaker 6: and within my first seventeen months, I do like a
Speaker 6: million dollars just posting pictures of products on Instagram.
Speaker 3: So you started with the candles and then the makeup line,
Speaker 3: and then you added more products. How'd you go about
Speaker 3: manufacturing and distribution? Because I mean you said you can
Speaker 3: come from a business background. Is somebody teaching you that
Speaker 3: or you self taught team spreading that process.
Speaker 6: So what happened was when I started that business, initially
Speaker 6: it was my product line. When I learned how to
Speaker 6: sell on social media, I partner with the company. They
Speaker 6: were doing mass production, they were doing they had all
Speaker 6: the products manufactor so I came on as an affiliate
Speaker 6: as that of theirs, and then I started marketing their
Speaker 6: products online. Right So I got to a place where
Speaker 6: within my first fifteen months, I had made like a
Speaker 6: million dollars, and I started to learn how to sell,
Speaker 6: how to grow, how to market online, how to generate leads,
Speaker 6: and all of that stuff. And right now, and you
Speaker 6: know in my life where I'm where I am right now,
Speaker 6: I'm formulating my own product line. So I'm coming out
Speaker 6: with my own product line right now. But I sold
Speaker 6: as an affiliate and created that level of income for
Speaker 6: about five to six years before I learned the game.
Speaker 5: That's a valuable lesson.
Speaker 3: And I heard you say this before that there is
Speaker 3: a lesson to be learning every job that you have.
Speaker 3: There's something to learn in every job you have. So
Speaker 3: I know you are a Janta. You worked at a
Speaker 3: law firm and a banking and travel agent, all revolving
Speaker 3: around sales. Can you talk about the person the importance
Speaker 3: of learning each lesson as you went along to the
Speaker 3: way it brought you to today.
Speaker 6: Well, I think the biggest thing that I learned was
Speaker 6: to stay humble. That's the first thing. The second thing
Speaker 6: I learned was to not allow other people to see
Speaker 6: the value in you before you see the value in yourself.
Speaker 6: I learned a lot when it came to selling and
Speaker 6: getting people to become customers. When I walked away from
Speaker 6: that business and that partnership, I had probably over one
Speaker 6: hundred thousand customers in the system at that point right
Speaker 6: this is over five year time period. So what I
Speaker 6: learned was that the secret sauce was me. Sometimes in
Speaker 6: life we don't see the value of what we bring
Speaker 6: to the table. We think that when someone presents us
Speaker 6: with the opportunity, they're blessing us, and you know, it's
Speaker 6: a great opportunity. But the truth is, sometimes we are
Speaker 6: the blessing to them. We have the secret sauce, and
Speaker 6: it starts with us not having confidence in ourselves. So
Speaker 6: some of the biggest one of the biggest things that
Speaker 6: I've learned it is like, you have to know your value,
Speaker 6: and if you don't know your value, there is someone
Speaker 6: else who knows your value and will know your value
Speaker 6: more than you know it for yourself. Right, Sometimes someone
Speaker 6: can give you a small commission and you're thinking, man,
Speaker 6: this is great. But the truth is they may give
Speaker 6: you fifteen percent where you can get eighty percent, but
Speaker 6: you didn't ask for eighty because you were so excited
Speaker 6: about the fifteen. So what I learned is really understand
Speaker 6: the value that you bring to the table. Another thing
Speaker 6: that I really learned from that experience was to take
Speaker 6: the time and think about the lesson in what you're doing.
Speaker 6: When I was mopping floors, I hated it. I was
Speaker 6: so freaking embarrassed to be a janitor. I used to
Speaker 6: lot of people and tell them I was a medical assistant.
Speaker 6: You know how you were the smocks they know they
Speaker 6: thought I was a medical assistant. I was a housekeeper. Okay.
Speaker 6: I was so embarrassed just to do that job. But
Speaker 6: the truth was, when I was doing that job, I
Speaker 6: had to be humble. I meant sick people that were dying,
Speaker 6: and I would be in those rooms with people at
Speaker 6: stage four cancer and they were super sick, and they
Speaker 6: would talk to me and they would just really educate
Speaker 6: me on just saying focused with what's important in life,
Speaker 6: but it's not all about money, and it's not all
Speaker 6: about success. And just seeing them on their deathbeds wealthy people.
Speaker 6: You see wealthy people on their deathbeds and they're not
Speaker 6: worried about their businesses. They're crying out for their families.
Speaker 6: So it put a lot of things in perspective for
Speaker 6: me to remember that my children are priority, that being
Speaker 6: present is priority, and to not allow money and success
Speaker 6: to just overtake everything.
Speaker 2: So let me ask you this. Let's go back to
Speaker 2: this for a minute, because I'm interested. So all right,
Speaker 2: I got a couple questions. When you made that, you
Speaker 2: say you made a million dollars and fifteen months selling products.
Speaker 2: So my first question is what products were you selling?
Speaker 6: So I was selling beauty and wellness products online for
Speaker 6: a company.
Speaker 4: So beauty that's like here, It.
Speaker 6: Was skincare, it was detox products, it was weight loss.
Speaker 6: It was in the realm of my first business, so
Speaker 6: it was already in my lane's It was skincare, weight loss.
Speaker 5: De Talks all health and wellness. The tummy te's that's before.
Speaker 2: That's before, that's before tummy t Tummy Te's is a
Speaker 2: I think that's a wave that is recent.
Speaker 6: Yeah, that was that's recent, but it's similar to weight loss, beauty,
Speaker 6: all of that stuff. I don't want to mention the
Speaker 6: company because they're not getting over.
Speaker 4: No no, no no. Are you good? You're good?
Speaker 2: You're good? So all right, so so so my next
Speaker 2: question is is how you because around that time twenty twelve,
Speaker 2: we started a fashion blog, fashion Wave. Fashion Wave because
Speaker 2: at twenty twelve was when I shout out to Val,
Speaker 2: good friend of ours. She's also really big on social media,
Speaker 2: and she was like my first inspiration on social media.
Speaker 2: But even before she became big on social media, she's
Speaker 2: one of the people that introduced me to Instagram in
Speaker 2: twenty twelve. And like you said, that was early Instagram
Speaker 2: twenty twelve, but people were just still showing pictures of
Speaker 2: their dogs and it was more of a community feel
Speaker 2: at first. I remember, you even had to have an iPhone.
Speaker 2: They didn't have Instagram for androids. So but I used
Speaker 2: to follow this page called fashion Climax. Fashion Climax was
Speaker 2: like a look Book and they had like, yeah, yes,
Speaker 2: they found out who she was too, had They had
Speaker 2: like a million followers back then, and I was just
Speaker 2: following them. I don't even know how I started following,
Speaker 2: but I started following. But then I realized what they
Speaker 2: was doing. And they they was running ads early before
Speaker 2: anybody was running ads, And I'm like, this is crazy
Speaker 2: because like they would have somebody with an outfit on
Speaker 2: and they would tag the design and like this is
Speaker 2: where you can get it and twenty percent off cold
Speaker 2: Fashion over Fashion, Climax whatever. But nobody really knew that
Speaker 2: it was an AD cause it was like it was
Speaker 2: a it was a soft cell. So when I realized
Speaker 2: what was going on, I was like, this is crazy,
Speaker 2: Like this is a way instead of people paying for
Speaker 2: an AD in the New York Times or whatever, like
Speaker 2: you could pay five hundred dollars to this girl. I'm
Speaker 2: assuming that's what she was getting pad. I don't know
Speaker 2: what she was getting paid, but I'm like, you could
Speaker 2: reach a million people. I'm like, nobody's doing this right now.
Speaker 4: It's crazy.
Speaker 5: They're a million at that time.
Speaker 2: Yeah, So that's when we I went to the guys.
Speaker 2: I'm like, yo, we should start a fashion blog and
Speaker 2: then we could promote other designers. And so we started
Speaker 2: off a fashion page called fashion Wave. We actually got
Speaker 2: to like twelve thousand followers.
Speaker 5: Yeah, we was moving.
Speaker 4: Yeah, but we kind of abandoned it.
Speaker 2: But I say that to say that was early on,
Speaker 2: Like and I just saw that and I was just
Speaker 2: kind of There was no course, there was no blueprint
Speaker 2: article or nothing like. That was early on. So being
Speaker 2: how would you selling early on in regards to that, Yeah,
Speaker 2: so early.
Speaker 6: On it was results. It was a result driven. So
Speaker 6: it was me using the product. It was me just
Speaker 6: being relatable, me showing products on my timeline. Back then,
Speaker 6: your pictures were blurry, you know, there wasn't there were
Speaker 6: no presets. There were no people were walking around with cameras.
Speaker 6: You know nowadays everyone has these big cameras that they're
Speaker 6: walking around with. I was uploading. It was showing the journey.
Speaker 6: That's how I started. My Instagram was like a diary.
Speaker 6: It was more of a digital blog. This is what
Speaker 6: I'm doing every day. It was me sitting around dreaming
Speaker 6: and talking about the things that I wanted to do.
Speaker 6: And the cool thing about my social media pages, all
Speaker 6: of those pictures are still there. See a lot of
Speaker 6: people they get to a certain point and they delete
Speaker 6: all the crunchy stuff. I kept all the crunchy stuff
Speaker 6: on my social media, so you can go back. I've
Speaker 6: been on Instagram since two thousand and eleven, so all
Speaker 6: of those pictures are still there. It was me posting
Speaker 6: my day. It was me talking about the things that
Speaker 6: I wanted to do. It was me posting the product,
Speaker 6: using the products, drinking their products, putting the products on,
Speaker 6: showing the people my daily routine. And that's how I
Speaker 6: grew my audience that way, and that's how they started
Speaker 6: to buy from me, from watching me do something and
Speaker 6: use something on a consistent basis.
Speaker 5: You were the original influencer, Yeah, but I didn't.
Speaker 6: Know what the heck I was on. I was like
Speaker 6: just trying different things back then. You just try, And
Speaker 6: I think that's a really big thing that we have
Speaker 6: to keep in mind. Sometimes we don't start because we
Speaker 6: want the perfect blueprint on how to do something. You
Speaker 6: just do and you figure out what works as you go.
Speaker 4: So how many followers did you have back then?
Speaker 6: Oh? I started with zero followers, just like everybody else.
Speaker 2: I mean, I mean, like when you was making money,
Speaker 2: when you made a million dollars, how many followers did
Speaker 2: you have?
Speaker 6: I probably had less than five, probably less than five
Speaker 6: to ten thousand followers.
Speaker 5: Less than five That well wow.
Speaker 6: Yeah, so.
Speaker 3: The young lady who has a child at sixteen has
Speaker 3: now made a million dollars.
Speaker 5: What's that thought process? Like? What are you thinking at
Speaker 5: that point?
Speaker 3: Like this is something I got to continue, like the
Speaker 3: family work balance. What's going on with in your mind
Speaker 3: at that time?
Speaker 6: Well, you think you made it. That's the first thing.
Speaker 6: You think you made it. I talked to so many
Speaker 6: entrepreneurs and now I mentor so many women. Everyone wants
Speaker 6: to make a million dollars. To be honest with you,
Speaker 6: you make a million dollars after you made it, It's
Speaker 6: like then what right? So after I made a million dollars,
Speaker 6: of course, my goal was to start to diversify my income.
Speaker 6: I went and got got into a Stanley Morgan, got
Speaker 6: an investment firm and started to you know, get stocks
Speaker 6: and bonds and try to get at the stock market
Speaker 6: and get a financial advisor and account and a bookkeeper
Speaker 6: and all these different things. But the truth was I
Speaker 6: made that income off of like ten to fifteen percent
Speaker 6: commission that that company was given me right. So as
Speaker 6: I started to make more money, I started to invest
Speaker 6: more money into knowledge, and I started to invest in
Speaker 6: like courses and masterminds and getting connected with people who
Speaker 6: were multi millionaires. And as I started to get on
Speaker 6: those courses and understand what was going on, I started
Speaker 6: to realize, hold on, there's something missing here, There's more right,
Speaker 6: There's more opportunity out there, and I started to connect
Speaker 6: myself with people who are a little more educated. So
Speaker 6: then you start becoming hungry for wisdom, and then the
Speaker 6: ownership comes back around because right now we have a
Speaker 6: ton of influencers that are online marketing products for different companies.
Speaker 6: But the truth is the people who are winning are
Speaker 6: the companies right, and the influencers are literally we sell
Speaker 6: our data. We don't understand that our data is so valuable,
Speaker 6: that our platforms are so valuable, and you start selling it.
Speaker 6: And I started to do research, and I started to
Speaker 6: understand where where the economy was going, but where technology
Speaker 6: was going overall. So I started to think, no, I
Speaker 6: need to create something that I own because I can't
Speaker 6: keep pimping my platform and giving my data away for pennies,
Speaker 6: because that's what I was learning in the Masterminds.
Speaker 2: Yeah, and that's something that's extremely important. And the five
Speaker 2: thousand follow up thing, I don't want to just breeze
Speaker 2: over that because that's crazy that she was able to
Speaker 2: make that much money with five thousand followers. But also
Speaker 2: that's before I think Instagram had an algorithm, So your
Speaker 2: five thousand, like now, if you have one hundred thousand,
Speaker 2: it's like really five thousand because only five thousand people
Speaker 2: seeing your actual posts. But back then it was a
Speaker 2: little different. But also that goes to something that Ryan
Speaker 2: Leslie said on our podcast Shout Out to Ryan, where
Speaker 2: he was like a lot of times you can make
Speaker 2: more money with a niche audience, Like if people five
Speaker 2: thousand people that's really really devoted to you, it's actually
Speaker 2: more valuable than having a million people that are just
Speaker 2: following you, because just cus like you know what I'm so,
Speaker 2: it's like, I know for a fact that we can
Speaker 2: make way more money, have made way more money than
Speaker 2: pages with three million followers because it's like a lot
Speaker 2: of these pages or you know, people that have three
Speaker 2: million followers, they don't really have a following for a reason.
Speaker 2: They're following them because you know, they might be a
Speaker 2: pretty girl or whatever.
Speaker 5: It's entertainment.
Speaker 2: Yeah, outside of outside of Fashionova or the tummy t situation,
Speaker 2: you're struggling because you don't really have a product to
Speaker 2: sell yourself. You don't have any courses, you don't have
Speaker 2: any platforms, so now you're just looking for other people
Speaker 2: to pay you to promote for them, which is okay,
Speaker 2: but like you said, like that's not really the big goal.
Speaker 2: The big goal is actually to be able to have
Speaker 2: your own thing that you can promote and now you
Speaker 2: actually are in control of it, and now you get to,
Speaker 2: you know, kind of position it however you want.
Speaker 3: And that's something that Derek Ferguson also said that data
Speaker 3: is the new goal of our generation, So like we
Speaker 3: have to know that and we have to position ourselves
Speaker 3: to be able to use it for our own benefit.
Speaker 2: Yeah for sure. So yeah, that was an interesting backstory
Speaker 2: for sure. So in the next second, we're gonna go
Speaker 2: over some different tips that small businesses and just influencers
Speaker 2: can use to help grow their page because that's what
Speaker 2: people really are interested in, right, And it's a lot
Speaker 2: of different strategies. We've used, some strategies we know personally
Speaker 2: and I'm sure you have some different tips as well,
Speaker 2: so people are.
Speaker 5: Gonna be listening to like five thousand.
Speaker 4: I got that, yeah, so we'll go on to that next,
Speaker 4: all right.
Speaker 2: So this is a conversation that is extremely important to influencers,
Speaker 2: to business owners. I said this the other day, and
Speaker 2: it's been unfortunate. Since coronavirus, forty of African American businesses
Speaker 2: have completely went under. And that's more than any other
Speaker 2: ethnic group. And there's a lot of different reasons for that,
Speaker 2: but one of the main reasons I personally think is
Speaker 2: that the majority of our businesses that we start our
Speaker 2: local brick and martar businesses, so barbershops, restaurants, salons, beauty salons,
Speaker 2: sneaker stores, things of that nature, where it's like, hey,
Speaker 2: it's already a limiting business model. Not to say some
Speaker 2: people get offended. Not to say that brick and martyrs
Speaker 2: can't be successful. Brick and marts, this can be successful.
Speaker 2: But I just feel like if you don't have an
Speaker 2: avenue to make money online, you don't really have a
Speaker 2: business at this point in time, because there's too many variables.
Speaker 2: If you're just relying on a brick and martar and
Speaker 2: social media I think it is a must have, Like,
Speaker 2: you cannot have a business if you don't have a
Speaker 2: social media presence. Even if you're not playing on making
Speaker 2: money on social media, at the very least, you should
Speaker 2: have it for marketing purposes.
Speaker 3: Because you could have a scalable product, Like if you're
Speaker 3: going to do a brick and Martar, have a scalable
Speaker 3: product that comes out of that brick and Martar.
Speaker 5: We saw that with a boy, Wade Barb's.
Speaker 4: From DC too, So he's from Maryland, right outside of
Speaker 4: d C.
Speaker 3: Yeah, he created a product that was scalable and now
Speaker 3: he's off and off to the races.
Speaker 5: Man eight figures, non figures, who knows?
Speaker 2: Yeah, so so yeah, And before I start too, I
Speaker 2: wanted to acknowledge this because the thing where your lead
Speaker 2: is that we bring on all different types of people
Speaker 2: because everybody can relate to somebody. And we've had a
Speaker 2: bunch of people that have been incarcerated. We've had a
Speaker 2: bunch of people that went to Ivy League school, we
Speaker 2: had a bunch of people that just did a variety
Speaker 2: of different things. But the reason why I say incarcerated
Speaker 2: is that a lot of men, sometimes women too, but
Speaker 2: mostly men. They get discouraged because they're like, if I
Speaker 2: have a criminal background, I can't become an entrepreneur. And
Speaker 2: that's not true. We see that all the time with
Speaker 2: some of our best guests are most you know, prestigious
Speaker 2: alumni that have criminal records. So that's for the that's
Speaker 2: for the young men, but a lot of women might
Speaker 2: you know, have a child early or teenage mom situation.
Speaker 3: How how many have been told you know your life
Speaker 3: is over? This did what are you doing exactly some
Speaker 3: of the things. So before we start, I just wanted
Speaker 3: to because I wanted to say that before. But I
Speaker 3: think that that's encouraging as well. And I'm glad that
Speaker 3: we can highlight somebody that you know, was a teenage mother.
Speaker 3: But that doesn't mean that you can't be successful. It
Speaker 3: doesn't mean that your life is over. And you know,
Speaker 3: no matter what path your life takes, that's your path
Speaker 3: and you can't define it by somebody else's path.
Speaker 2: So that's one of the good things with the platform.
Speaker 2: Like I said, we get to highlight so many different
Speaker 2: people and somebody can relate to somebody's journey. So I'm
Speaker 2: sure somebody's listening to this that might be a teenage
Speaker 2: mom or might have been a teenage mom and has
Speaker 2: given up on their dreams. It's never too late. So
Speaker 2: I just wanted to throw that in there. But all right,
Speaker 2: so making money online, Yes, we're going to talk about
Speaker 2: some different strategies that we use. But yeah, what are
Speaker 2: some tips for businesses or you know, influencers that may
Speaker 2: have a following or maybe trying to build their following
Speaker 2: to actually because that's a real hard thing for a
Speaker 2: lot of people to actually figure out how to actually monetize.
Speaker 2: It's like a podcast. People don't know how to monetize podcasts. Like,
Speaker 2: what are some tips that you can give like some
Speaker 2: business owners or anybody to monetize online?
Speaker 6: But sure, I think the first thing that you want
Speaker 6: to keep in mind is really take the time to
Speaker 6: sit down and think about the problem that you're going
Speaker 6: to solve. Often we don't think about what it is
Speaker 6: that we are going to solve for other people. What
Speaker 6: is the issue? What is the problem that we're going
Speaker 6: to solve. I always ask people that the value that
Speaker 6: you are going to provide to other people, what problem
Speaker 6: is it going to solve for that audience? So the
Speaker 6: first thing is think about what problem am I going
Speaker 6: to solve. That's the first thing. The second thing is
Speaker 6: really make sure that you know who your audience is.
Speaker 6: Often we create products. I see a lot of people
Speaker 6: create products, or they create programs, or they create services,
Speaker 6: but they don't truly know who they're targeting. So the
Speaker 6: first thing that I would say is think about the
Speaker 6: problem that you're going to solve, know who your target
Speaker 6: audience is, and also make sure that that is what
Speaker 6: your audience wants from you. Right, we're in the stage
Speaker 6: where everyone is starting a business. Everyone wants to be
Speaker 6: an entrepreneur. We sit down, we create these products. We
Speaker 6: just put things out there because it's what we want
Speaker 6: to sell, is something that we wanted to do, but
Speaker 6: we don't really take the time online to figure out
Speaker 6: if this is even what the people who follow us
Speaker 6: want from us. And the way we do that is
Speaker 6: by studying the data, studying the analytics, seeing what people
Speaker 6: are more responsive to, and sometimes just even as going
Speaker 6: as far as asking people what do you want from me? Right?
Speaker 6: How can I help you? What is the value that
Speaker 6: I can add to your business? So I would say
Speaker 6: the first three steps. The first thing is what solution
Speaker 6: are you bringing to the table. Because that is one
Speaker 6: to determine how far your business can go. The second
Speaker 6: thing is who is your audience? Why are these people
Speaker 6: even following you. You may want to start a boutique,
Speaker 6: but they may follow you for an entire different reason.
Speaker 6: They might not even think that fashion is a thing
Speaker 6: for you, right, so you have to take the time
Speaker 6: to know why these people following me. And then last
Speaker 6: when I at least make sure that you are actually
Speaker 6: interviewing your audience, asking them what do you want who
Speaker 6: they are taking a look at the photos. These are
Speaker 6: just some of the things that I tell people when
Speaker 6: they're trying to figure out a lot of people they
Speaker 6: have been followings, but they don't understand why their audience
Speaker 6: is not shopping from them. I had people who had
Speaker 6: beautiful hair, but they're selling clothes, and the clothes aren't
Speaker 6: selling well. Actually, the people are following you because it's big,
Speaker 6: curly hair that you have, So you probably should have
Speaker 6: launched a hair product instead, but you wanted to personally
Speaker 6: do a boutique. So it's really about taking the time
Speaker 6: to get to know your audience. I also always tell
Speaker 6: people that come to me to really take the time
Speaker 6: to connect and develop the relationship with their audience, so
Speaker 6: you can kind of figure out why they're even connecting
Speaker 6: with you overall. So are you spending time going live
Speaker 6: with your audience, are you responding to the comments that
Speaker 6: they're putting on your pages? Are you taking the time
Speaker 6: to see the pictures that they're engaging with the things
Speaker 6: that are being shared. This will help you find your
Speaker 6: niche and really help you figure out what it is
Speaker 6: that you need to launch and what people want from
Speaker 6: you overall.
Speaker 5: So if you're I love analytics.
Speaker 3: So when you started, what were the top three analytical
Speaker 3: measurements that you you when you were about to pitch
Speaker 3: the product?
Speaker 6: So for me, one of the ways that I eat
Speaker 6: I still use this to this day. I look at
Speaker 6: the product, I look at the pictures on my page,
Speaker 6: I go to the analytics, and I look at what
Speaker 6: pictures are getting the most engagement. For me, it is
Speaker 6: my selfies. It is of course me educating when I'm
Speaker 6: giving away tools as far as entrepreneurship and ways to
Speaker 6: grow grow their businesses, ways to make money. Those are
Speaker 6: the things that I look at. So I know that
Speaker 6: people follow me for a few things. They follow me
Speaker 6: for fashion, they follow me for business, education, and then
Speaker 6: they also follow me for self care types of things.
Speaker 6: So when I study my analytics, I can see that, Okay,
Speaker 6: this picture here where I'm doing a facial, it got
Speaker 6: about seventy five thousand or one hundred thousand impressions. Okay,
Speaker 6: this is what they want to see more of. Or
Speaker 6: if I post a picture of my kids, people want
Speaker 6: to see your family. Sometimes they don't always want to
Speaker 6: be sold, sold, sold, sold, So I want to connect
Speaker 6: with you on a more intimate level. You know, you
Speaker 6: have to think about it. You look at some of
Speaker 6: your favorite celebrities. Do you want to sit there and
Speaker 6: see themselves stuff to you all day? Or do you
Speaker 6: want to see what they're doing behind the scenes, what
Speaker 6: their everyday life looks like? Right? Do you want to
Speaker 6: see them with their children and their family just goofing
Speaker 6: all dancing? Heaven it?
Speaker 5: Erners? What's up?
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Speaker 5: Be protected sponsored by the United States Department of Homeland Security.
Speaker 6: Time sometimes people want to see that intimate time with you,
Speaker 6: and they want to see that they want to have
Speaker 6: that intimate connection with you before they actually voute your staff.
Speaker 2: Yeah, I'm a big believer in that. As far as
Speaker 2: social media, I spent a lot of time on social
Speaker 2: media learning social media. Like when I say a lot
Speaker 2: of time, like years, like twelve hours a day, Yeah,
Speaker 2: every day for like four years. So first of all,
Speaker 2: I want to I don't want people to get discouraged
Speaker 2: if they don't have.
Speaker 4: A lot of followers.
Speaker 2: Because I have five hundred five I think I have
Speaker 2: like one hundred and thirteen on my personal page and
Speaker 2: your Legion has two hundred and.
Speaker 5: How much two hundred and forty three thousand.
Speaker 2: So we start I have five hundred followers when I
Speaker 2: started this whole thing on my personal page and earn
Speaker 2: your Legion had no follow We had one two followers
Speaker 2: at the first day, I wasn't one. He wasn't even
Speaker 2: following the page after to the second day. So that's
Speaker 2: the first thing. I don't want people to get discouraged
Speaker 2: by the amount of followers you have, because my personal
Speaker 2: belief is that if you provide good content, it'll happen
Speaker 2: over the course of time. We have a whole podcast
Speaker 2: about how to build a social media follow and if
Speaker 2: you want to check that out episode twenty four. But
Speaker 2: another thing is I'm glad you said. As far as selling,
Speaker 2: I think a lot of times people are too pushy
Speaker 2: and it comes off and it's like you just get
Speaker 2: on social media and the first thing you do is
Speaker 2: you're selling something, and it's like NonStop, and it's so
Speaker 2: obvious that the only reason you're on here is to sell.
Speaker 2: It's like, I personally think people don't mind buying as
Speaker 2: long as they don't feel like they're trying to be
Speaker 2: scammed or you're just pushing it down their throat. Like
Speaker 2: I'm a big believer in the soft cell. So even
Speaker 2: for me, a lot of times I learned, like even
Speaker 2: flyers promoting things like flyers, it gets courting the algorithm
Speaker 2: and they don't nobody actually even sees the flyer. So
Speaker 2: a lot of times we'll do as far as the
Speaker 2: social media campaigns that we run, if we're trying to
Speaker 2: promote an event or if we're trying to promote something,
Speaker 2: we'll do a soft sale with as far as we'll
Speaker 2: we'll promote it in the caption, like I'll post something
Speaker 2: that I know is going to get a lot of
Speaker 2: views or a lot of likes, and it's going to
Speaker 2: reach a large amount of people, and then in the
Speaker 2: caption it'll be like we're headed to DC this weekend.
Speaker 2: If you're interested, the link in our bio, da da
Speaker 2: da or twenty percent off of this situation or whatever.
Speaker 2: So I know, at the very least everybody might not
Speaker 2: read the caption, but more people will read the caption
Speaker 2: than if I just put a flyer up.
Speaker 5: Andy put like seventy people liked it.
Speaker 4: Yeah, zero engagement. Yeah I think, yeah, nobody flyers get engagement.
Speaker 5: And I did.
Speaker 3: I did the math on it because I was just
Speaker 3: like I was interested, Like I said, I love doing
Speaker 3: the analytics. It literally on earlier Le's page, it was
Speaker 3: like a seventh of a percent of the people actually
Speaker 3: saw it.
Speaker 5: So I was like, let me just see, I'll do
Speaker 5: that calculation. I went to.
Speaker 3: Shotty's page, it was literally the same thing of a
Speaker 3: percent get to actually see the flyers.
Speaker 5: So that was like, let me check on mine. It
Speaker 5: was the same exact thing.
Speaker 3: So think about that, you have two hundred and forty
Speaker 3: three thousand fowers, less than one percent of the people
Speaker 3: will find you are actually going to see that.
Speaker 2: Well, they do that on purpose because Instagram has an algorithm.
Speaker 2: If anybody's not familiar with that's what I keep referring to.
Speaker 2: So the algorithm spits out to see It's designed so
Speaker 2: that people see the posts that they like the most.
Speaker 2: So if you post something that's kind of different from
Speaker 2: what you usually post, it's not gonna get a lot
Speaker 2: of traction. Instagram Also they can tell if something is
Speaker 2: a flyer or not. The reason why they limit that
Speaker 2: flyer is because they know you're promoting something.
Speaker 4: So that's what they want to exactly. That's what they
Speaker 4: have ads for.
Speaker 2: So why are they gonna give you free promotion for
Speaker 2: something that you're getting paid for when you can pay
Speaker 2: Instagram for ads. So that's why I'm saying, you got
Speaker 2: to be creative. That's why we use captions, or we'll
Speaker 2: do like you said, the lives. The lives are extremely powerful.
Speaker 2: Now you gotta kind of be created to work around that,
Speaker 2: because if not, you can just pay a bunch of
Speaker 2: money to Instagram might work, it might not work. That's
Speaker 2: a different conversation altogether. But yeah, so we're.
Speaker 5: Talking about the person with no marketing budget.
Speaker 6: Yeah, it's a gamble. It's a gamble. You know, that's
Speaker 6: a whole that's a whole nother conversation. But it's like,
Speaker 6: you're paying for clicks, you're not paying for conversions. So
Speaker 6: just because someone's clicking the ed doesn't mean that they're
Speaker 6: actually buying anything. And you're paying every single time for
Speaker 6: a click, not this person converted.
Speaker 2: Yes, And also I like what you said as well
Speaker 2: as far as like what are they following you for?
Speaker 2: Because I had a young lady who came into my
Speaker 2: office a while back and we were speaking and she's
Speaker 2: she's she's a very popular bartender, star tender, startender in
Speaker 2: the city.
Speaker 5: Oh, we'll talk about that later.
Speaker 4: Now.
Speaker 2: Now star tenders is like in New York City. We
Speaker 2: don't know how it is. Will COVID cut everything down,
Speaker 2: But the bartenders were more popular and the dancers, so
Speaker 2: they became so like when a Boogie made that song startenders,
Speaker 2: they became like celebrities, like the bartenders or the celebrities.
Speaker 2: So she was a bartender, startender, and she had like
Speaker 2: three million followers, but she couldn't make any money because
Speaker 2: now you got three million people. But people are only
Speaker 2: following you for lingerie pictures and things of that nature.
Speaker 2: So if you if you try to promote anything, if
Speaker 2: you try to promote something like a course or they're
Speaker 2: not gonna take it serious. Whereas somebody that might have
Speaker 2: one hundred thousand followers, which is way less followers, but
Speaker 2: they're following them for a specific reason, right like you,
Speaker 2: they're following you because it's a page to empower women
Speaker 2: about how to become entrepreneurs. Right, so now you have,
Speaker 2: of course a portal whatever. It's way more opportunity to
Speaker 2: make revenue off of a smaller amount of people than
Speaker 2: a bit. So why I say you have to say
Speaker 2: a lot of times and not to knock anybody. You
Speaker 2: gotta follow and you do whatever you want. I can't,
Speaker 2: you know, can't knock the hustle. But sometimes you just
Speaker 2: do things just to get a following. And it's like, okay,
Speaker 2: you're doing all this just to get a following. Now
Speaker 2: you got a bunch of followers, but how do you
Speaker 2: actually benefit from that?
Speaker 3: So that that kind of leads into what My next
Speaker 3: question was right because now that you had the following,
Speaker 3: now it's how do you build the community?
Speaker 5: Right?
Speaker 3: Like, how do you convert that into now a community?
Speaker 3: What are some steps that you had to actually convert
Speaker 3: those followers. I hate when people say that they have fans, right, like,
Speaker 3: why are they a fan of you? They're actually a community,
Speaker 3: that's what you're trying to build. What are some steps
Speaker 3: that you use?
Speaker 6: Well, the first thing that you want to do is
Speaker 6: you want to make sure that you're building a list.
Speaker 6: I tell people this all the time. Your list is
Speaker 6: the most valuable thing that you have. And if you
Speaker 6: don't know what a list is, it is you having
Speaker 6: a list of email addresses and people are actually opting
Speaker 6: in so that you do not rely on social media
Speaker 6: to connect to your audience. Your goal is to get
Speaker 6: your audience offline as fast as possible. And when I
Speaker 6: say as fast as possible, you being able to connect
Speaker 6: with them off of social media. So the first thing
Speaker 6: you want to do is you want to start building
Speaker 6: a list. And in order for you to build a list,
Speaker 6: you need to be providing some type of value, whether
Speaker 6: you're in fashion and you're teaching people how to do
Speaker 6: different fashion looks, or you're doing hair and you're teaching
Speaker 6: people how to do this style and another two minutes, or
Speaker 6: you may be doing fingernails, whatever it is that you
Speaker 6: have the expertise in, whatever that problem is that you
Speaker 6: are solving, you need to be creating content and value
Speaker 6: and getting your people to actually opt in to get
Speaker 6: that value. So the list building is most important. Right,
Speaker 6: people have followers. I see people that have millions millions
Speaker 6: of followers, I mean five hundred thousand, one million, two million,
Speaker 6: but I don't see it often anywhere on their social media.
Speaker 6: So you have over a million impressions a week. Most
Speaker 6: people that have one hundred thousand followers on more, they
Speaker 6: have about a a million impressions a week. Okay, there's
Speaker 6: no option or lead generation tool on your page at all.
Speaker 6: There's no free You're not giving anything away that's going
Speaker 6: to position you to capture their information. That's a big mistake.
Speaker 6: So the first thing that I did was create a
Speaker 6: list building to an opten, and I've constantly focused on
Speaker 6: providing value to my audience. Why everybody else is trying
Speaker 6: to sell information, I'm just giving the information away because
Speaker 6: once I give them a certain amount of information. They're
Speaker 6: going to know and trust and believe that I know
Speaker 6: what I'm talking about and that I can help them
Speaker 6: in this area.
Speaker 2: Yeah, that's are the top two things that's extremely important.
Speaker 2: Danis Chanel shout out to her, shout out to Prince
Speaker 2: Donelle Eyo alumni, both of them and they That's something
Speaker 2: that Danis Chel spoke about a lot on our podcast
Speaker 2: is you know her thing is apps. She was like,
Speaker 2: everybody should have an app. But even if you don't
Speaker 2: have an app, like you said, at the very least,
Speaker 2: you should be capturing emails and phone numbers because now
Speaker 2: like you have an email list that you can blast out,
Speaker 2: you don't have to rely on a social media following.
Speaker 2: So and then, like you said, one of the best
Speaker 2: ways to capture emails is free situations, a free event,
Speaker 2: a free webinar. People do it all the time, and
Speaker 2: it's not like you're deceiving people, but you're getting their
Speaker 2: information and for the value that you're providing within that
Speaker 2: free webinar or a giveaway or sweepstakes or whatever. Most
Speaker 2: of the time when you see people do sweepstakes or
Speaker 2: giveaways is because they're trying to get information. So they
Speaker 2: like email this and one person's gonna win. So if
Speaker 2: you get a thousand emails, it's worth the price of
Speaker 2: giving a gift to one person. But now you got
Speaker 2: a thousand emails at it, so now you can blast
Speaker 2: it out to a thousand people, and as it grows,
Speaker 2: you just have more people.
Speaker 5: That's something that I found astonishment.
Speaker 3: It was like, yeah, get every email, get every phone
Speaker 3: on man they had down that analyst was Socred. They
Speaker 3: were like, look, the conversion rate on emails is like
Speaker 3: five percent, but the conversion rate on somebody on the
Speaker 3: text message might be like twenty seven percent. So that's
Speaker 3: why it's important to know these things and.
Speaker 5: To collect that data. Its goal, it is literally goal.
Speaker 6: Yeah, for sure, I would definitely say right now. You know,
Speaker 6: emails was five years ago and you can still get emails,
Speaker 6: but right now my main focus is being able to
Speaker 6: come straight to the cell phone, so definitely go text
Speaker 6: message and having an app is great too, but you
Speaker 6: got to get them to turn on the post the notifications,
Speaker 6: and people turn notifications off. So you can have an
Speaker 6: app and then you can send those notifications out, but
Speaker 6: if they don't have those notifications on, then you're missing it.
Speaker 6: So the best thing that you can do is get
Speaker 6: the text right now, get that phone number.
Speaker 5: You actually created an app?
Speaker 6: Correct, Yeah, I do have an app as well. So
Speaker 6: that's how I know. If they turn those notifications off,
Speaker 6: then it's like marketing is all about being visible, out
Speaker 6: of sight, out of mind. If the notifications are off
Speaker 6: or you send out too many notifications a day, people
Speaker 6: will turn them off and then you disappear out of
Speaker 6: their world completely. So the best thing that you can
Speaker 6: do is add value and also have a healthy text list.
Speaker 3: There was there were two guys that once upon a time,
Speaker 3: well actually four guys at the time, to try to
Speaker 3: create an app.
Speaker 5: It failed. Miserable.
Speaker 4: That's another thing.
Speaker 5: What was that process like for you?
Speaker 6: So for me, it's been it's been crazy. I'm actually
Speaker 6: having an developed right now. So there's a there's always
Speaker 6: a language barrier there and most.
Speaker 4: Of the time they're on a different time India India.
Speaker 5: Yeah, we know something about that.
Speaker 2: Yeah, we got burned, We got burnt, We got burnt
Speaker 2: bad in India.
Speaker 6: I got burned.
Speaker 3: Yeah, it's well documented, well.
Speaker 4: Cautionary tale, cautionary tale.
Speaker 6: Yeah, So you know, there's always a language barrier and
Speaker 6: there's always a time difference, so you got to stay
Speaker 6: up to about ten eleven o'clock to start those conversations.
Speaker 6: So it's really interesting. But like I said, you really
Speaker 6: have to add the value for people to want to
Speaker 6: stay around. You have to give away free game. If
Speaker 6: you are at a space and you're listening to this
Speaker 6: podcast and you still think that you need to sell
Speaker 6: every piece of information that you have, you're going to lose,
Speaker 6: and you're going to lose big. You better start adding
Speaker 6: value to people's lives quick because that's the only way
Speaker 6: you're going to get a return on your investment.
Speaker 2: So let me ask you this. The thing with the
Speaker 2: text message blast is that it's very expensive. Donelle told
Speaker 2: us what platform here you forgot, but what platform do
Speaker 2: you like? How expensive is it? Because I know it
Speaker 2: can be like really really expensive.
Speaker 6: So I shuldn't have an Aphelia link before I say
Speaker 6: their name, but I'm using our text boom right now.
Speaker 6: I think they're really cool. I'm actually in the process
Speaker 6: of trying to build my own text Blass system because
Speaker 6: that's what I've worn right now. So I look at
Speaker 6: how much money I spent with these companies and I'm like,
Speaker 6: let me build my own platform. So that's really the
Speaker 6: direction that I've been going in this year, formulating my
Speaker 6: own apps and products so that I can't use my
Speaker 6: own stuff.
Speaker 5: It's spoken like a true entrepreneur.
Speaker 4: That's a fact.
Speaker 2: A fisherman always spots another fishermen from afar, Like, I'm
Speaker 2: very familiar with the language that you're talking right now.
Speaker 4: It's right up my alley.
Speaker 2: So let me ask you this because I personally feel
Speaker 2: like Instagram ads right because not to say that, I
Speaker 2: don't want to say Instagram ads are bad. You can
Speaker 2: still run ads for people, but I think that people
Speaker 2: kind of don't really have a good idea of what
Speaker 2: they're doing with Instagram ads. Like even in our space.
Speaker 2: I think it's the financial page. I think a lot
Speaker 2: of financial pages have soured it because they're running these
Speaker 2: ads for so cheap, like twenty five dollars, Like they
Speaker 2: might have a half a million followers, and they running
Speaker 2: like twenty five dollar.
Speaker 4: Ads for people.
Speaker 2: And not only are they devaluing their page because there's
Speaker 2: so many different like it's like ten ads back to
Speaker 2: back to back, but now it's like you're lowering the
Speaker 2: value for everybody else.
Speaker 4: So we don't really even run.
Speaker 2: We don't run a lot of ads on our page
Speaker 2: because we just don't want to do it, but our
Speaker 2: price is way higher than anybody else. We do that
Speaker 2: for a reason to try to keep people away from that.
Speaker 5: If you're not serious, then you're not gonna do it.
Speaker 4: But you know, it's kind of rule with thumbs.
Speaker 2: Some people say like one thousand dollars for every one
Speaker 2: hundred thousand followers, that's that's how much you should charge.
Speaker 2: What do you think somebody should charge to run an
Speaker 2: ad on their page based off of like they're following.
Speaker 6: Yeah, so I do know that right now because I
Speaker 6: work with a lot of companies that reach out to
Speaker 6: me for ads. If you are right now, social media
Speaker 6: marketing and influences are crazy. So if you're anywhere in
Speaker 6: between the one hundred to two hundred thousand following range,
Speaker 6: you can make anywhere from five to ten thousand dollars
Speaker 6: for a paid post from a company. If you are
Speaker 6: at anywhere from two hundred to five hundred thousand, you
Speaker 6: could literally the rates right now for something like that
Speaker 6: is anywhere from ten to twenty five to thirty thousand
Speaker 6: for an actual pay post with the corporate company, and
Speaker 6: anything from five hundred thousand to a million. We're talking
Speaker 6: crazy numbers right now. With influencer marketing, I've seen companies
Speaker 6: pay people that I personally know anywhere from thirty to
Speaker 6: fifty thousand dollars for pay posts.
Speaker 2: And that's something that is important and the reason why
Speaker 2: I say it not to shame any page that's charging
Speaker 2: a very low amount, but I think a lot of
Speaker 2: times we don't take ourselves serious enough so to kind
Speaker 2: of use the comparison like the NFL. Right, the NFL
Speaker 2: has one hundred million viewers for Super Bowl and for
Speaker 2: a thirty second ad, they charge five million dollars for
Speaker 2: thirty seconds. Now, you can do the math on that,
Speaker 2: divide that by the one hundred and then see how
Speaker 2: much they're actually charging per person that's watching the Super Bowl.
Speaker 2: But a lot of times it's a small business. You
Speaker 2: gotta think the same way, right, Like why not look
Speaker 2: at yourself as an NFL Obviously you don't have one
Speaker 2: hundred million people on your page. You have ten thousand,
Speaker 2: fifty one hundred thousand, So it's like you're devaluing your
Speaker 2: brand and you're devaluing the business for everybody by charging
Speaker 2: twenty five dollars or thirty dollars, and it's like a
Speaker 2: lot of times people are scared to say okay, well
Speaker 2: they might not accept it. Well, you got to figure this.
Speaker 2: If you're doing it for fifty dollars in ad, right,
Speaker 2: and you're doingndred one thousand dollars, let's say fifty dollars
Speaker 2: worth one thousand dollars right, how many fifty dollars is
Speaker 2: it going to take you to equal one thousand?
Speaker 4: Twenty? So now you got to get twenty people to
Speaker 4: say yes to fifty. It's probably easier to get one
Speaker 4: person to say yes to a thousand than it is
Speaker 4: to get twenty people to say yes to fifty, So
Speaker 4: you don't need as many people. It's less volume, and
Speaker 4: you're not flooding your pages and it's not looking like
Speaker 4: crazy with thirty seven ads every hour, and you're keeping
Speaker 4: your integrity exactly.
Speaker 3: Or you could even like I said, you could even
Speaker 3: do two for five hundred. Right, it's gonna it's gonna
Speaker 3: lower it. And like you said, the people who are
Speaker 3: serious about their business and are planning on having a
Speaker 3: marketing budget, that five hundred is gonna it's gonna be worthwhile.
Speaker 2: And people have their real lives too. It's like people's like, well,
Speaker 2: it's not costing you anything if you put no it
Speaker 2: costs a lot, because it is. It costs a lot
Speaker 2: to you have two hundred thousand followers. It's a lot
Speaker 2: of work that goes into building a following, so exactly exactly,
Speaker 2: so you can't you can't just throw that away and
Speaker 2: just say, Okay, it took me three years to build
Speaker 2: this brand, to build this page, and I'm gonna sell
Speaker 2: it for twenty five dollars.
Speaker 3: ADS lots, right, they're just doing one off, so fifty dollars,
Speaker 3: Like it makes no sense, ridiculous.
Speaker 2: And then also another thing I like about ads too,
Speaker 2: and saying I got this from val shot out to
Speaker 2: her she's one of the first people that I saw
Speaker 2: doing it. Where like, if we want to if we
Speaker 2: run a paid post on social media, it's not obvious
Speaker 2: that it's paid. It's like, I feel like you got
Speaker 2: to have some integrity and some taste to it, so
Speaker 2: like you know, it's a story, and it's saying like,
Speaker 2: you know, it's obvious that obviously you know somebody posted,
Speaker 2: but it's not like to say, okay, here it is
Speaker 2: a flyer and this person is like, you gotta come
Speaker 2: with a story. It has to make sense, it has
Speaker 2: to in line with other stuff that we usually post,
Speaker 2: so it's not like completely out of pocket at all.
Speaker 2: And I saw her do that. She had a Calvin
Speaker 2: Klein I think AD and she's a school teacher, so
Speaker 2: it's like how you mix being a school teacher with
Speaker 2: a Calvin Klin AD. But the way she did it
Speaker 2: was very tastefully done, and you didn't really even know
Speaker 2: it was an AD until you saw a hashtag AD.
Speaker 3: It's important because at that time, like she knows her
Speaker 3: brand and she knows what matches her brand. We've had
Speaker 3: some offers, it just didn't make sense for us to
Speaker 3: be doing some of the office that we're being presented with.
Speaker 5: But that's important too, knowing your brand and understanding your brand.
Speaker 2: Yeah, that's a fact. That's a fact. And then okay,
Speaker 2: so the last thing I wanted to talk about was
Speaker 2: how do you feel about So we talked ads. We
Speaker 2: talked about building a community, but like course situation, because
Speaker 2: that's something that's extremely popular these days is.
Speaker 4: Of course course of course, So courses are huge right now.
Speaker 4: There's all kinds of courses for everything. And I'm a
Speaker 4: big fan of it because I like, I look at
Speaker 4: it like, you know, if you're gonna pay money to
Speaker 4: make mistakes like and learn on your own, why not
Speaker 4: get a course for one thousand dollars five hundred whatever.
Speaker 4: And it's pretty much you can get a course on
Speaker 4: real estate, stocks, social media marketing, all that stuff, all
Speaker 4: of the above bigger topic. But I think even the
Speaker 4: course has to be done correctly, has to be promoted correctly.
Speaker 4: But that's another revenue stream for people as well. So
Speaker 4: what's your thoughts on that.
Speaker 6: I think courses are amazing, you know, I think they're great.
Speaker 6: I think that it's really about finding the experts and
Speaker 6: people who actually have experience in the actual niche markets
Speaker 6: that they're teaching on right now. Are cool, But we
Speaker 6: also have people who haven't done anything and they're just
Speaker 6: creating these courses, So you have to be careful as well.
Speaker 6: You have people who have not had a lot of
Speaker 6: experience and they're just creating courses. So for me, I
Speaker 6: think their courses are great, but we need to make
Speaker 6: sure that people have skin in the game and that
Speaker 6: we can see the results and they can actually teach us. Right.
Speaker 6: I'm really big on intimacy. So even for me, when
Speaker 6: I have programs and things in place that I'm offering
Speaker 6: to my audience, I'm really big on intimacy and people
Speaker 6: being able to actually talk to me and connect with
Speaker 6: me and touch me. They need to feel that when
Speaker 6: working with me. So I think for me, that's at
Speaker 6: the top of my list. Courses are cool, but the
Speaker 6: value needs to be there and the intimacy needs to
Speaker 6: be there if the price.
Speaker 2: And I always tell people all the time, entrepreneurs never
Speaker 2: be ashamed to make money, Like I think a lot
Speaker 2: of times people, especially when it comes to education, people
Speaker 2: are kind of weirded out a little bit, like I
Speaker 2: don't want to charge for this, Like I mean, if
Speaker 2: you're putting together something that's going to take your time
Speaker 2: and it's something that you have information and you can
Speaker 2: benefit people and it's done tastefully, I mean, it's like
Speaker 2: why not.
Speaker 4: I think.
Speaker 2: I think the biggest thing is, like even with like
Speaker 2: online subscription, is that my thing is that you have
Speaker 2: to give ten times more value than what you're charging.
Speaker 2: That's just like how I no matter what it is.
Speaker 2: So it's like even for our thing. Eyl University is
Speaker 2: an online platform that has like over seventy courses, weekly webinars,
Speaker 2: a private realistic Facebook group, all that stuff, and we're
Speaker 2: running a code now where it's like you can get
Speaker 2: it for one hundred and ninety nine dollars for the
Speaker 2: entire year. So it's like we haven't had one complaint
Speaker 2: yet where somebody says that they got.
Speaker 4: Nah, yeah it's that price. That price is going up.
Speaker 2: That price is going but yeah, so it's like, you know,
Speaker 2: it's like you can't say you didn't get your money's worth.
Speaker 4: It's that literally is impossible.
Speaker 2: So you know, I just think that I just I
Speaker 2: wanted to say that because I don't want to discourage
Speaker 2: entrepreneurs from having courses, having online subscription services.
Speaker 6: I don't.
Speaker 2: I think it's great, but just make sure you're doing
Speaker 2: it for the right reason and you're adding value. Don't
Speaker 2: like a lot of time, like you said, people not
Speaker 2: even experts in their field, and they're having these courses
Speaker 2: or they're having these programs and it's like.
Speaker 4: You you just started last week.
Speaker 5: What's the proof what you say?
Speaker 2: Yeah, I don't even want to see the bank account
Speaker 2: because it's like I just feel like experience was like
Speaker 2: you like you have to kind of or network with professionals. Right,
Speaker 2: it's like, so you know that's another way to make
Speaker 2: money online, right in full transparency. I mean it's obvious,
Speaker 2: but it's it's It could be very lucrative, but you
Speaker 2: just have to make sure that it's done tastefully and
Speaker 2: you're adding value. Money is always gonna come on the
Speaker 2: back end as long as you put value first.
Speaker 3: Can we can we can we talk about your platform
Speaker 3: little bit, Girls ceo, Inc. Because I love I love it, man,
Speaker 3: how to turn your side hust onto a serious cash flow.
Speaker 3: It's a solution for women who lack of blueprint for success.
Speaker 3: And one of the best things I heard from you
Speaker 3: speaking it was like it's empowerment over fear because a
Speaker 3: lot of times when we want to get into things,
Speaker 3: we struggle and we've been shamed into struggle. And I
Speaker 3: know you talk about sharing your shame is one of
Speaker 3: the things. Can you talk about girl CEO and what
Speaker 3: it's all about?
Speaker 6: Yes? So, girl ceo is a platform and it's literally
Speaker 6: the playground for female entrepreneurs. We are a no fluff zones,
Speaker 6: so we equipped we don't empower, we equip I'm so
Speaker 6: kind of over the empowerment word. I'm really big on
Speaker 6: equipping and educating. We really just get to the meat
Speaker 6: and potatoes and business. So we're really big on real resources,
Speaker 6: real tools, and real information to help women scale their businesses.
Speaker 6: We connect with our members daily inside of our community.
Speaker 6: We do a live masterclass inside of our community for
Speaker 6: our actual members, and we bring experts in as well
Speaker 6: to educate them and give them tools and resources to
Speaker 6: help them grow and scale their businesses. So we like information.
Speaker 6: We don't like motivation. We tell people all the time.
Speaker 6: You can get motivation on YouTube. You can get quote
Speaker 6: grams on YouTube. You don't need any more quote grams
Speaker 6: posting inside the community. We need tools, we need resources.
Speaker 6: We want to know the software that you're using. We
Speaker 6: want to know about your funnel, we want to know
Speaker 6: about that pixel, we want to know about retargeting ads.
Speaker 6: We want to know the real game. So that is
Speaker 6: what we strive to put in front of our members.
Speaker 4: Every single day for sure.
Speaker 2: So all right, so that in the last segment, we're
Speaker 2: going to bring it home and yeah, just add a
Speaker 2: little bit more value and put some more spice on it.
Speaker 2: So all right, So in the last segment, we're going
Speaker 2: to bring it home. But I just had one question
Speaker 2: before first. So I know you said side hustle to
Speaker 2: cash flow. That's one of the things I saw on
Speaker 2: your page. So how what does that mean as far
Speaker 2: as side hustle to cash flow Because a lot of
Speaker 2: people are trying to become entrepreneurs today, especially with coronavirus,
Speaker 2: A lot of people have lost their jobs and they
Speaker 2: might have different talents, whether it's doing here or whether
Speaker 2: it's you know, designing clothes whatever, So what's what's how
Speaker 2: do you how do we turn a side hustle into
Speaker 2: a cash flow opportunity.
Speaker 6: I think that the side hustle turns into actual cash
Speaker 6: flow and consistent revenue when we have systems in place. Initially,
Speaker 6: when we are just hustling, we are doing whatever we
Speaker 6: can do to make a dollar. But when we actually
Speaker 6: sit down and we have systems in place with our
Speaker 6: businesses and we understand what people want, we understand who
Speaker 6: our audience is. We have our email lists, we have
Speaker 6: our graphic design, we have our post schedule setup. We
Speaker 6: know because we study our analytics. That's when things go
Speaker 6: from side hustle to an actual functioning business. Right when
Speaker 6: you can literally predict what the profits are going to
Speaker 6: be because you study the analytics, and I think that's
Speaker 6: when you transition out of side hustle mode. The side
Speaker 6: hustle is just like I'm trying to get a dollar
Speaker 6: as fast as I can. I'm doing everything by myself.
Speaker 6: I remember being that person, Like it's like you go
Speaker 6: to McDonald's. McDonald's is not taking the order, dropping the fries,
Speaker 6: cleaning the bathroom and doing a million things restocking the
Speaker 6: catch up. One person isn't doing that. So I think
Speaker 6: that we transition into major cash flow when we understand
Speaker 6: our business, when it's my thought clearly, when we can
Speaker 6: make predictions based on our actual analytics and we know, okay,
Speaker 6: the last two years we've made this amount of money. Right,
Speaker 6: Sometimes we make predictions based on when we just launch,
Speaker 6: but what is the income want to look for that
Speaker 6: business three to four years down the line? Right? Do
Speaker 6: you have systems in place? Do you have tools in place?
Speaker 6: Do you have your email list, do you have your
Speaker 6: your person that's going to run your ads? Do you
Speaker 6: have your graphic designer. I believe that we transition out
Speaker 6: of side hustle when we have systems, services, software and place,
Speaker 6: when we have a team, when we have our post schedule,
Speaker 6: we have things actually set up the right way. Even
Speaker 6: as far as the legal entities behind our businesses. You know,
Speaker 6: I have so many people that think that if we
Speaker 6: just set up an Instagram account, we're a business. We
Speaker 6: have an Instagram name, I own that name, whatever that
Speaker 6: page is, that's what we own. So for me, going
Speaker 6: from side hustle mentality, that's when mentally you're not all
Speaker 6: the way there, right. I remember when I was in
Speaker 6: side hustle mode. When I was inside hustle mode, I
Speaker 6: was in a desperate place. I was in a desperate place.
Speaker 6: I just needed to make money to survive. But when
Speaker 6: I was all in and I created a business, it
Speaker 6: wasn't just about making the dollar quick. It was about
Speaker 6: making sure that I'm building and creating something that can
Speaker 6: last ten to twenty years from now. Building a legacy
Speaker 6: B business versus this how hustle business.
Speaker 2: Yeah, that's powerful, that's extremely powerful. And working from home.
Speaker 2: I want it because, like I said, I mean, we
Speaker 2: have a large women listenership and we want to some
Speaker 2: topics are more relevant than others for women. But one
Speaker 2: of the things you said early on was like spending
Speaker 2: time with your children and for everybody, men and women,
Speaker 2: but a lot of time women struggle with that as
Speaker 2: far as you know, not being able to spend that
Speaker 2: stops I think a lot of women from becoming entrepreneurs.
Speaker 2: So one of the great things now is that you
Speaker 2: can start a business and you're working at home. So
Speaker 2: what are some of the benefits, perks, challenges being a
Speaker 2: full time mother, being a full time entrepreneur working from home,
Speaker 2: because that's a that's a whole different conversation as well.
Speaker 6: Yeah, I mean, right now we're in the middle of
Speaker 6: COVID nineteen. Who knows, I don't know if you guys
Speaker 6: are Airn's during this time or not, but right now
Speaker 6: we're in the middle of COVID nineteen and I'm a mom,
Speaker 6: so I have three children that are in school right now.
Speaker 6: So doing the digital online learning has been new for me.
Speaker 6: And my company solely pays my bills, right so I
Speaker 6: have to juggle. It's been hard. And as much as
Speaker 6: I want to be one of those people, you know,
Speaker 6: we see every these women that go a lot and like, yeah,
Speaker 6: I have this perfect schedule, I have it all back down,
Speaker 6: Dinner is made at this time, Brunch is done at
Speaker 6: this time, I'm doing my exercise at this time. I don't.
Speaker 6: I don't.
Speaker 5: Most of us don't.
Speaker 6: I don't, and it's hard. It's hard, but I'm just thankful.
Speaker 6: I think one of the purses my daughter. I was
Speaker 6: actually working with a client before I did this webinar,
Speaker 6: and she was holding the camera and she walked in
Speaker 6: while I was actually helpful one of my clients, and
Speaker 6: she said, this is my working mom, you guys, And
Speaker 6: she said, say turn around. I'm gonna turn the camera
Speaker 6: around and I want you guys to say how to her.
Speaker 6: But she addressed me as her working mom. And I
Speaker 6: think one of the perks even in that moment, I
Speaker 6: was just I felt so proud to be her mom
Speaker 6: that she acknowledged me in that way, because I'm now
Speaker 6: showing her that women can work hard, women can have
Speaker 6: that financial stability and that there's balance there. You know,
Speaker 6: when I was growing up, I was in school when
Speaker 6: my mom was working. I was in school when my
Speaker 6: dad was working. There wasn't anyone there to show me
Speaker 6: how to run a business. No one ever talked to
Speaker 6: me about entrepreneurship. My family always encouraged me to go
Speaker 6: and work for someone else. So to be able to
Speaker 6: have my children here. It's changed the mindset of my
Speaker 6: kids because my kids want to be entrepreneurs now. So
Speaker 6: I'm showing them versus telling them. And I believe that
Speaker 6: people listen more when you show them versus when you
Speaker 6: just tell them what they should do. Yeah.
Speaker 3: So like you said that they're becoming entrepreneurs, that they
Speaker 3: have any businesses that they've started or they're interested in
Speaker 3: right now.
Speaker 6: Well, my daughter you can probably hear a screaming through
Speaker 6: the door right now. She wants to be an actor,
Speaker 6: so she's always acting. She has her own line within
Speaker 6: my company. And my seventeen year old daughter, she's actually
Speaker 6: in high school. And why she's in high school, she's
Speaker 6: getting her cosmetology license, so she's actually doing hair on
Speaker 6: the side right now. So, yes, my children are definitely
Speaker 6: they're side of hustlers.
Speaker 5: That's beautiful. Beautiful.
Speaker 3: I know you that you have a fashion line as well, right,
Speaker 3: you have some stuff in fashion as well.
Speaker 6: No, so we have Girls Ceo Look of the Weeks
Speaker 6: and we just do different looks, but we mostly have
Speaker 6: merchandise that empower women that say like girl ceo on
Speaker 6: it or things motivational merchandise for the women who are
Speaker 6: in our community and outside of the community who are
Speaker 6: starting their journeys as well.
Speaker 2: So what is it like as far as social media?
Speaker 2: I know Instagram has been like your main focus, It's
Speaker 2: been our main focus as well, but there's a lot
Speaker 2: of stuff even with TikTok now, Facebook, Twitter. Would you
Speaker 2: suggest that people would focus their energy on one particular
Speaker 2: platform growing on social media following or should they diversify
Speaker 2: and kind of spread themselves across all all areas.
Speaker 6: I would say start with one or two. I would
Speaker 6: say definitely start with one or two. You're going to
Speaker 6: have to diversify because things are changing, for sure, But
Speaker 6: I would definitely say start with one or two. Don't
Speaker 6: overextend yourself trying to be on every single platform. But
Speaker 6: I would definitely say, fine, two that are working for you,
Speaker 6: some don't work, you know, some may work for some
Speaker 6: people and then others don't work for others. So I say,
Speaker 6: focus on what's working for you.
Speaker 4: Yeah, I agree, I agree.
Speaker 2: I mean, like I said, I understand Instagram like the
Speaker 2: back of my hand.
Speaker 4: I go on Twitter. I don't even know.
Speaker 2: How to use it properly, Like I just learned how
Speaker 2: to a thread tweet together yesterday actually, so you know,
Speaker 2: but I mean the more people you can reach, the better.
Speaker 2: So I would definitely say, you know, it's a good
Speaker 2: idea to be on those platforms, but you know, figure
Speaker 2: out how to master one, then you can master the
Speaker 2: other ones and then kind of like you know, figure
Speaker 2: it out from there. So I want to talk about
Speaker 2: before we before we wrap it up, you have a
Speaker 2: six week program to help women. Is it just women or.
Speaker 6: So I have men and women that actually take my course.
Speaker 2: Okay, so you have a six week course where you
Speaker 2: help entrepreneurs master online business and social media and things
Speaker 2: that nature. Can you talk about that?
Speaker 6: Yeah, So my course is called the Success Free Requit
Speaker 6: and it is a six week course help people build
Speaker 6: their brands online. The main focus is really helping people
Speaker 6: find their voice and be more authentic themmselves and really
Speaker 6: understanding how to use the internet when doing it. We
Speaker 6: focus on everything from storytelling, brand storytelling, lead generation, automating business,
Speaker 6: being able to set your business up in a way
Speaker 6: where you can actually attract feeds and generate traffic in
Speaker 6: your sleep. And then we also teach influencer marketing as well.
Speaker 3: Dope, no, you have from mopping floors to making millions
Speaker 3: on Instagram.
Speaker 5: You're in an established author. We go need more books
Speaker 5: coming down the line.
Speaker 6: I'm working on a book right now. Actually, my next
Speaker 6: book is going to talk about transitioning from corporate America
Speaker 6: into full time entrepreneurship.
Speaker 2: Dope and the course we have the link in the
Speaker 2: bio if you're listening to this on Apple, Spotify or YouTube.
Speaker 2: And just for our community, EYL community, you gave a
Speaker 2: special deal. You gave one hundred dollars off of the
Speaker 2: package and that's exclusive, that's only for EYL community. And
Speaker 2: I mean the program is dope. I actually look through
Speaker 2: it and you know that six week program is powerful
Speaker 2: and it's like especially to be able to monetize your
Speaker 2: platform on social media. You don't have to have a
Speaker 2: large social media following to make money. You can make
Speaker 2: money with a couple thousand followers. You can make I
Speaker 2: saw a personally MG or mortgage guy sell out an
Speaker 2: event and make over thirty thousand dollars with five thousand followers.
Speaker 2: At the time was early early on. I said, wait,
Speaker 2: what's going on? Yeah, five thousand followers. So social media
Speaker 2: marketing and just growing online is extremely extremely valuable, so
Speaker 2: once again we appreciate that. So the link, the link
Speaker 2: will be in the bio of this video if you're
Speaker 2: watching it on YouTube, it will also be in the
Speaker 2: link of the description of Apple and the description of Spotify.
Speaker 2: And once again that's one hundred dollars off exclusively for
Speaker 2: EYL community. It will also be on our website on
Speaker 2: the ey L Alumni tab. So if you're interested, definitely
Speaker 2: check that out. That's a game, that's the game changes. So, yeah,
Speaker 2: appreciate that.
Speaker 4: Thank you.
Speaker 2: Anything that you want to make the public aware of,
Speaker 2: how can they contact you, social media handles, website, anything
Speaker 2: like that.
Speaker 6: Yeah, so everyone can come and check me out on Instagram,
Speaker 6: my Instagram and Brown are r Nne Brown on Instagram
Speaker 6: and I Company Girl CEO is Girls Ceo I n C.
Speaker 6: You can also check out the girl CEO community as
Speaker 6: well at join girls ceo dot com and we give
Speaker 6: everyone free for thirty days. That's how confident we are
Speaker 6: in the actual content. You can watch as may as
Speaker 6: the masterclasses as you want and cancel whenever you please.
Speaker 4: Dope don Troy housekeeping it one.
Speaker 3: Shout out to everybody on patriot dot com. That is
Speaker 3: our Proud to Pay program. It is growing at a
Speaker 3: rapid pace. We appreciate everybody on there.
Speaker 5: You know, if you join, there are five different tiers
Speaker 5: to come in and be a part of this.
Speaker 6: Uh.
Speaker 5: Tier four and.
Speaker 3: Five obviously gives you access to ey L University Online School,
Speaker 3: which has over seventy webinars, book Club, Private real Estate,
Speaker 3: Facebook group. It's a it's a really it's a really
Speaker 3: amazing community. I only want to call it anything else
Speaker 3: but that it's a community people have shared experiences and
Speaker 3: shared resources. So thank you everybody that has joined there
Speaker 3: and everybody that's been personing the merch on on your
Speaker 3: leisure dot com.
Speaker 2: We appreciate your suppers. Continue doing that. Yeah, and shout
Speaker 2: out to the whole DMV. We got a lot of
Speaker 2: love and support there. Shout out to PG. Shout yes
Speaker 2: a fact, shout to PG County, shout to Montgomery County,
Speaker 2: shout out to Baltimore, and shout out to DC. Some
Speaker 2: of our best guests and some of our most prestigious
Speaker 2: alumni have come from the DC DMV area.
Speaker 6: Yeah.
Speaker 2: Sure, so shout out to that and once again, thank
Speaker 2: you for joining us. Appreciate it. We will see you
Speaker 2: guys next week Peace Peace.
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