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Speaker 2: All right, Gods, welcome back another virtual edition of Earn

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Speaker 2: Your Leisure.

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Speaker 3: Yeah, hanging this thing, that's a fact. Well, a few

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Speaker 3: technical difficulties.

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Speaker 2: Apparently, So Yeah, this is an exciting episode for sure.

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Speaker 4: For sure. Shout to Jamila T.

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Speaker 2: Davis for introducing this young lady that we're about to

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Speaker 2: Jamaine Miller as well. Yeah that's a fact, he was. Yes,

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Speaker 2: for sure, shout to Jamaine Miller. So we this is

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Speaker 2: a conversation that we haven't had yet. Everything is a

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Speaker 2: conversation that we haven't had. That's the good thing. Your

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Speaker 2: leasure every week is something different. So Ronnie Brown is

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Speaker 2: a phenomenal entrepreneur mother. She's really big on social media.

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Speaker 2: She has a company called Girl CEO and pretty much

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Speaker 2: what it is is she empowers women and shares tips

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Speaker 2: on how to build social media platform and I only

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Speaker 2: just build a social media platform, how to monetize the

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Speaker 2: social media platform, how to build an online community, and

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Speaker 2: just general entrepreneur tips in general.

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Speaker 5: She's a brand expert.

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Speaker 2: She has a podcast, she's a podcaster. Fellow podcaster that

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Speaker 2: for sure. We gotta get on her podcast for sure.

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Speaker 2: That's aside, soon come. And she's a best selling author.

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Speaker 2: She's Ted Talk Yeah I watched it. Yeah, So a

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Speaker 2: lot going on. So we're going to talk about a lot.

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Speaker 2: We're going to talk about, you know, entrepreneurship. We're going

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Speaker 2: to talk about social media, how to monetize, building the community,

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Speaker 2: all that good stuff. But before we start. Thank you,

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Speaker 2: thank you for joining us, appreciate it.

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Speaker 6: Thank you guys for having me and being so patient

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Speaker 6: because I was a part of that second question.

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Speaker 3: Today we have I tell people all the time, we

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Speaker 3: always have technical difficulties. The end product is all that

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Speaker 3: matters and that's what they're gonna see. So it's all good,

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Speaker 3: yeah for sure. So all right, so let's get into it.

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Speaker 3: So you have a very large following on social media.

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Speaker 3: Your business page has I think two hundred and thirty

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Speaker 3: eight thousand followers. You have over one hundred thousand followers,

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Speaker 3: one hundred and seventy five thousand followers. And like I said,

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Speaker 3: you got booked, you got podcasts, all that stuff, but

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Speaker 3: your journey and being an entrepreneur.

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Speaker 2: Didn't start like right away. So you have an interesting story.

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Speaker 2: So can you talk about that as far as the

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Speaker 2: lead up to what you do?

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Speaker 6: Now?

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Speaker 2: I know you know, yeah, you're from DC originally, right, Yeah,

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Speaker 2: I'm from Washington, d C.

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Speaker 6: So I grew up in Washington, d C. Shout out

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Speaker 6: to everybody that's listening that grew up in DC. I

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Speaker 6: graduated from Dunbar Senior High School, so definitely Crimson Tide

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Speaker 6: and I grew up in the projects of DC, so

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Speaker 6: definitely not the White House. Definitely an entire different environment.

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Speaker 6: And I had my first kidness sixteen years old, and

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Speaker 6: I always tell people that's kind of where my story started,

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Speaker 6: just being a team mom growing up in the city,

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Speaker 6: in the inner city, and taking my son to school

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Speaker 6: with me every single day, being determined to graduate and

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Speaker 6: really change the trajectory of my life. And that's where

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Speaker 6: my story initially got started. I was just determined to

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Speaker 6: go in a different direction. You know, when you're coming

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Speaker 6: up and you're having a kid young, then you have

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Speaker 6: all the odds stacked against you. You know, a lot

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Speaker 6: of people are doubting you. All your mama's all your

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Speaker 6: friends mom, They're like, stay away from her. She pregnant,

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Speaker 6: she's a bad influence. It's not the person I want

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Speaker 6: my kaya hanging around. So I went through a lot

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Speaker 6: of rejection in my life, and I spent most of

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Speaker 6: my twenties really trying to build myself back up and

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Speaker 6: show people that my life wasn't over. Everywhere I went,

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Speaker 6: people were like, oh, you didn't go to college, you

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Speaker 6: know your life is over. Oh you didn't do this,

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Speaker 6: you had kids too young. It's really going to affect you.

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Speaker 6: So I was really detiming to show people that I could.

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Speaker 6: And I spent most of my younger years just really

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Speaker 6: hustling and working hard and trying to find my lane.

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Speaker 6: And I grew up in an environment where guys there

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Speaker 6: were no businessmen to really look up to, you know,

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Speaker 6: there were street guys where I grew up at. I

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Speaker 6: looked at what they used to do, and I kind

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Speaker 6: of grassed that concept, and I just turned it into

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Speaker 6: the business model of learning sales right, learning how to

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Speaker 6: work hard and get up every single day. And that's

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Speaker 6: how my story kind of started. I got fired from

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Speaker 6: my job, and at that time, I was on my

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Speaker 6: second kid. I was nineteen. I had my first kid

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Speaker 6: at sixteen. I had another kid at nineteen, and I

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Speaker 6: was riding home from that job after getting fired. I

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Speaker 6: was three minutes late.

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Speaker 4: Where'd you work at? Who'd you work at?

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Speaker 6: I was working at a call center, right, y'all know

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Speaker 6: those call centers don't play you late for working, Okay.

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Speaker 6: So I was working at a call center and I

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Speaker 6: was pregnant with my second kid, and I was three

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Speaker 6: minutes late. I was nine months pregnant, and they fired me.

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Speaker 6: I got down on my knees and I asked my supervisor,

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Speaker 6: I will never forget white lady about six feet I

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Speaker 6: begged her to let me keep the job. Out on

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Speaker 6: my knees and I was literally crying, like, let me

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Speaker 6: keep this job. I need this job. I'm pregnant with

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Speaker 6: my second kid. The holidays are around the corner. She

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Speaker 6: let me. She said, okay, well think about it. She

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Speaker 6: let me work the whole day, and then at the

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Speaker 6: end of the day she called me in the office

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Speaker 6: and she's like, no, we had to go in a

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Speaker 6: different direction. Gotta let you go.

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Speaker 5: Then, pink slip, pink slip me.

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Speaker 6: And I was riding home, dude, when I tell you,

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Speaker 6: I was in tears. When you ride home and the

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Speaker 6: radio was off, that's when you know you got a

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Speaker 6: lot of stuff going through your mind. So I'm riding home,

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Speaker 6: I'm thinking to myself, what am I going to do

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Speaker 6: to change my life around? And I get home and

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Speaker 6: my son is there looking at me. I need to

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Speaker 6: figure out how I pay this rent. And I just

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Speaker 6: got on Google. I started researching, you know, how to

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Speaker 6: make products my hand. At this time, I'm desperate. I

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Speaker 6: have like three hundreds dollars to my name. I'm like, Okay,

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Speaker 6: I got to figure something out. I started googling. I'm

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Speaker 6: making handmade products to my house, and I'm broke. So

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Speaker 6: at this point, this is back in two thousand and nine, right,

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Speaker 6: I'm broke, So I don't have money for a graphic designer.

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Speaker 6: I don't have money for someone to come and hook

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Speaker 6: this website up to make it look fly. For me.

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Speaker 6: I'm starting from scratch and I need to get a

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Speaker 6: few groceries and figure some things out to cover me

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Speaker 6: over the next month or two. So I see everybody

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Speaker 6: that I went to school with, because my behind did

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Speaker 6: not go to college because I had to choose, you

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Speaker 6: go to college or you go to work and take

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Speaker 6: care of your son. So I chose to go to

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Speaker 6: work and take care of my son. But I saw

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Speaker 6: everyone that was going to college. They were using something

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Speaker 6: called Facebook, right, and they were connecting with all of

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Speaker 6: their college friends on Facebook. So I'm thinking, hell, let

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Speaker 6: me try this out. I know these people. I didn't

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Speaker 6: go to school, but I know them. So I get

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Speaker 6: on there and I see all these people sharing photos.

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Speaker 6: But the photos that they're sharing our photos of like

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Speaker 6: college campus and parties and having a good time. Meanwhile,

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Speaker 6: I'm over here doing mom life at nineteen, trying to

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Speaker 6: figure it out. So I'm like, Okay, well I'm going

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Speaker 6: to flip this a little bit. Let's see if this

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Speaker 6: works for me. I can't afford a website. That's out

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Speaker 6: of the question right now. I'm like, let me post

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Speaker 6: some of these products that I've made in my house

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Speaker 6: on here as pictures to see if anyone will respond,

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Speaker 6: because I'm bro and I can't get YEA, what.

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Speaker 4: Kind of product?

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Speaker 5: When when you got home?

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Speaker 3: Right, you take that long drive home and you sit

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Speaker 3: down in the couch and you like, what do you think? Like,

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Speaker 3: I'm gonna take that piece of cloth and makes it?

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Speaker 5: Like what are you making?

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Speaker 6: Well? I remember talking to at this point. I remember

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Speaker 6: talking to a lady who I admire. She was like

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Speaker 6: a mentor to me, and she told me because I

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Speaker 6: always wanted to be an entrepreneur, but I just didn't

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Speaker 6: have it all together at that time. She told me,

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Speaker 6: whatever business you start, take a look at what you

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Speaker 6: spend your money on, and that's the direction that you

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Speaker 6: want to go in, because that shows your interest. So

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Speaker 6: I look around my house and I'm see pending candles

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Speaker 6: all this make up, you know, body scrubs. I'm in

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Speaker 6: my bathroom, looking right at the first place I go

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Speaker 6: there when I'm trying to take break. All the moms

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Speaker 6: that have kids in here, y'all know that bathroom break

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Speaker 6: is a good vacation, right. So I go in the

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Speaker 6: bathroom and I'm saying, candles, makeup, body scrubs. So I

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Speaker 6: start making handmade beauty products. And so that was my

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Speaker 6: first business. I got on Google. I learned how to

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Speaker 6: make candles. I learned how to make mineral makeup. I

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Speaker 6: learned how to make scrubs. I googled up vendors for packaging.

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Speaker 6: I got my printer out right, I started making labels,

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Speaker 6: smacking the labels on them. They look terrible. I look

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Speaker 6: back some of my at some of my pictures on Facebook.

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Speaker 6: You guys can go check that out. But it was

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Speaker 6: just a part of the process. And I slapped the

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Speaker 6: label on it, and I started taking pictures with my

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Speaker 6: cell phone and I'm uploading it onto Facebook. Once everything comes,

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Speaker 6: everything arrives, and I literally we start getting feedback from

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Speaker 6: the people who are on social media following me. They're saying, well,

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Speaker 6: how does this mail you know, how does this look

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Speaker 6: how does this feel? And this was back in the day,

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Speaker 6: So this is when people were using PayPal buttons. I

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Speaker 6: don't know if y'all remember PayPal buttons or not, but

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Speaker 6: this is when you can go on PayPal and you

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Speaker 6: would literally create a little button on there and you

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Speaker 6: would paste or embed the button, or it would create

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Speaker 6: a link where you can paste the link and a

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Speaker 6: person can click on the button and they could buy it.

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Speaker 6: And I started pasting these PayPal buttons onto my Facebook

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Speaker 6: page and people started buying my products from me. And

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Speaker 6: from that moment on, I knew that I was onto something.

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Speaker 6: I looked up and I was literally at a place

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Speaker 6: where I was paying my rent with handmade products that

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Speaker 6: I was making as a mom of too.

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Speaker 2: Yeah, that's crazy because I remember, I'm assuming we're probably

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Speaker 2: running the same age, but I remember when that when

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Speaker 2: Facebook first came out, I was actually I went to

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Speaker 2: school in Maryland, so I wasn't too far from from DC.

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Speaker 2: I was in UNBC shot out to Baltimore, and I

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Speaker 2: remember when it first came out and it was dough Facebook,

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Speaker 2: and yeah, you had to have a college email. You

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Speaker 2: had to have like a edu which is like an

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Speaker 2: education email to actually be a part of Facebook. So

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Speaker 2: when you tell that story, I just kind of get flashback.

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Speaker 2: So that's crazy, all right, So so you're early on.

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Speaker 2: You're early on as far as without really even probably realizing,

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Speaker 2: like you know, what you were doing early on with

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Speaker 2: the e commerce selling things on social media because people

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Speaker 2: have been selling things online for a while, like eBay

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Speaker 2: before social media, but selling things actually on social media

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Speaker 2: platforms like Facebook just recently set up there their online shop,

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Speaker 2: right like just now, it.

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Speaker 5: Happened two weeks ago.

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Speaker 3: Yeah, they have their own online shop now, so you

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Speaker 3: can directly shop. Yeah, so you can shop through Facebook

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Speaker 3: and Instagram allows you now to shop.

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Speaker 5: So that's like a whole new feature.

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Speaker 3: But what you did was kind of brilliant, right, Like

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Speaker 3: you turn your Facebook page into your website because you

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Speaker 3: can't afford the website at.

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Speaker 6: The time, exactly, And that's how I got started.

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Speaker 2: And social media is way more interactive and engaging than

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Speaker 2: a website. Like I always tell people, like, you gotta

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Speaker 2: have a website nowadays like a business card, so people

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Speaker 2: know you're official, But nobody's going to your website, like

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Speaker 2: just for no reason. People go to your social media

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Speaker 2: all the time for no reason like that's that's way more.

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Speaker 2: Every single day if you follow somebody, if you're not

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Speaker 2: caughting an algorithm, you don't see that post. You're gonna

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Speaker 2: see what they're posting. You're not gonna just see a

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Speaker 2: website every single day unless you're going to that website

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Speaker 2: every day.

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Speaker 5: What's the likelihood of the website actually changing?

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Speaker 4: Yeah?

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Speaker 2: So all right, so now you kind of catch the

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Speaker 2: swing of it and you say you're making enough money

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Speaker 2: to pay your rent and that's Facebook. So where does

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Speaker 2: it go from there?

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Speaker 6: So from there, I literally build my business up to

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Speaker 6: a place where I open an actual storefront salon. So

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Speaker 6: open the salon and I start selling my actually at

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Speaker 6: the salon. The problem that I realized with doing that,

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Speaker 6: I was started making a ton of money, but as

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Speaker 6: a mom, I didn't have time to be with my children.

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Speaker 6: And that's the part that I really didn't understand about business,

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Speaker 6: because when you're physically somewhere and you're exchanging time for money,

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Speaker 6: then you are literally having to show up twenty for seven,

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Speaker 6: And when you're in that environment, it's late nights. I

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Speaker 6: mean you're there at ten eleven o'clock at night on

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Speaker 6: a Saturday, so I wasn't getting that time with my kids.

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Speaker 6: It was to the point I was bringing my children

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Speaker 6: with me to the salon, and I said, there has

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Speaker 6: to be a different way, because we are kind of

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Speaker 6: taught that when you open up this business and you

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Speaker 6: have a window and there are bricks, that you've made

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Speaker 6: it right. So I accomplished this dream of opening this location,

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Speaker 6: and then I'm sitting there after opening and in a

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Speaker 6: year or two goes by and I'm like, man, this

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Speaker 6: isn't what I thought it would be. So then I

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Speaker 6: went back into the internet world. That's when the Instagram

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Speaker 6: came out, and this was Instagram just popped up and

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Speaker 6: people were just like posting pictures on there and I'm like, wow, okay.

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Speaker 6: So then I started selling more products online. I partnered

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Speaker 6: with a company and I learned that I can literally

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Speaker 6: not have to be present and I can share and

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Speaker 6: market products online and make money. I started to do that,

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Speaker 6: and within my first seventeen months, I do like a

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Speaker 6: million dollars just posting pictures of products on Instagram.

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Speaker 3: So you started with the candles and then the makeup line,

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Speaker 3: and then you added more products. How'd you go about

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Speaker 3: manufacturing and distribution? Because I mean you said you can

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Speaker 3: come from a business background. Is somebody teaching you that

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Speaker 3: or you self taught team spreading that process.

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Speaker 6: So what happened was when I started that business, initially

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Speaker 6: it was my product line. When I learned how to

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Speaker 6: sell on social media, I partner with the company. They

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Speaker 6: were doing mass production, they were doing they had all

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Speaker 6: the products manufactor so I came on as an affiliate

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Speaker 6: as that of theirs, and then I started marketing their

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Speaker 6: products online. Right So I got to a place where

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Speaker 6: within my first fifteen months, I had made like a

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Speaker 6: million dollars, and I started to learn how to sell,

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Speaker 6: how to grow, how to market online, how to generate leads,

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Speaker 6: and all of that stuff. And right now, and you

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Speaker 6: know in my life where I'm where I am right now,

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Speaker 6: I'm formulating my own product line. So I'm coming out

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Speaker 6: with my own product line right now. But I sold

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Speaker 6: as an affiliate and created that level of income for

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Speaker 6: about five to six years before I learned the game.

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Speaker 5: That's a valuable lesson.

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Speaker 3: And I heard you say this before that there is

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Speaker 3: a lesson to be learning every job that you have.

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Speaker 3: There's something to learn in every job you have. So

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Speaker 3: I know you are a Janta. You worked at a

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Speaker 3: law firm and a banking and travel agent, all revolving

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Speaker 3: around sales. Can you talk about the person the importance

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Speaker 3: of learning each lesson as you went along to the

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Speaker 3: way it brought you to today.

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Speaker 6: Well, I think the biggest thing that I learned was

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Speaker 6: to stay humble. That's the first thing. The second thing

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Speaker 6: I learned was to not allow other people to see

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Speaker 6: the value in you before you see the value in yourself.

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Speaker 6: I learned a lot when it came to selling and

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Speaker 6: getting people to become customers. When I walked away from

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Speaker 6: that business and that partnership, I had probably over one

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Speaker 6: hundred thousand customers in the system at that point right

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Speaker 6: this is over five year time period. So what I

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Speaker 6: learned was that the secret sauce was me. Sometimes in

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Speaker 6: life we don't see the value of what we bring

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Speaker 6: to the table. We think that when someone presents us

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Speaker 6: with the opportunity, they're blessing us, and you know, it's

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Speaker 6: a great opportunity. But the truth is, sometimes we are

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Speaker 6: the blessing to them. We have the secret sauce, and

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Speaker 6: it starts with us not having confidence in ourselves. So

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Speaker 6: some of the biggest one of the biggest things that

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Speaker 6: I've learned it is like, you have to know your value,

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Speaker 6: and if you don't know your value, there is someone

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Speaker 6: else who knows your value and will know your value

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Speaker 6: more than you know it for yourself. Right, Sometimes someone

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Speaker 6: can give you a small commission and you're thinking, man,

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Speaker 6: this is great. But the truth is they may give

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Speaker 6: you fifteen percent where you can get eighty percent, but

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Speaker 6: you didn't ask for eighty because you were so excited

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Speaker 6: about the fifteen. So what I learned is really understand

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Speaker 6: the value that you bring to the table. Another thing

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Speaker 6: that I really learned from that experience was to take

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Speaker 6: the time and think about the lesson in what you're doing.

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Speaker 6: When I was mopping floors, I hated it. I was

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Speaker 6: so freaking embarrassed to be a janitor. I used to

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Speaker 6: lot of people and tell them I was a medical assistant.

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Speaker 6: You know how you were the smocks they know they

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Speaker 6: thought I was a medical assistant. I was a housekeeper. Okay.

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Speaker 6: I was so embarrassed just to do that job. But

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Speaker 6: the truth was, when I was doing that job, I

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Speaker 6: had to be humble. I meant sick people that were dying,

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Speaker 6: and I would be in those rooms with people at

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Speaker 6: stage four cancer and they were super sick, and they

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Speaker 6: would talk to me and they would just really educate

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Speaker 6: me on just saying focused with what's important in life,

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Speaker 6: but it's not all about money, and it's not all

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Speaker 6: about success. And just seeing them on their deathbeds wealthy people.

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Speaker 6: You see wealthy people on their deathbeds and they're not

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Speaker 6: worried about their businesses. They're crying out for their families.

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Speaker 6: So it put a lot of things in perspective for

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Speaker 6: me to remember that my children are priority, that being

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Speaker 6: present is priority, and to not allow money and success

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Speaker 6: to just overtake everything.

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Speaker 2: So let me ask you this. Let's go back to

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Speaker 2: this for a minute, because I'm interested. So all right,

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Speaker 2: I got a couple questions. When you made that, you

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Speaker 2: say you made a million dollars and fifteen months selling products.

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Speaker 2: So my first question is what products were you selling?

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Speaker 6: So I was selling beauty and wellness products online for

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Speaker 6: a company.

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Speaker 4: So beauty that's like here, It.

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Speaker 6: Was skincare, it was detox products, it was weight loss.

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Speaker 6: It was in the realm of my first business, so

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Speaker 6: it was already in my lane's It was skincare, weight loss.

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Speaker 5: De Talks all health and wellness. The tummy te's that's before.

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Speaker 2: That's before, that's before tummy t Tummy Te's is a

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Speaker 2: I think that's a wave that is recent.

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Speaker 6: Yeah, that was that's recent, but it's similar to weight loss, beauty,

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Speaker 6: all of that stuff. I don't want to mention the

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Speaker 6: company because they're not getting over.

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Speaker 4: No no, no no. Are you good? You're good?

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Speaker 2: You're good? So all right, so so so my next

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Speaker 2: question is is how you because around that time twenty twelve,

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Speaker 2: we started a fashion blog, fashion Wave. Fashion Wave because

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Speaker 2: at twenty twelve was when I shout out to Val,

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Speaker 2: good friend of ours. She's also really big on social media,

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Speaker 2: and she was like my first inspiration on social media.

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Speaker 2: But even before she became big on social media, she's

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Speaker 2: one of the people that introduced me to Instagram in

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Speaker 2: twenty twelve. And like you said, that was early Instagram

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Speaker 2: twenty twelve, but people were just still showing pictures of

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Speaker 2: their dogs and it was more of a community feel

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Speaker 2: at first. I remember, you even had to have an iPhone.

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Speaker 2: They didn't have Instagram for androids. So but I used

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Speaker 2: to follow this page called fashion Climax. Fashion Climax was

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Speaker 2: like a look Book and they had like, yeah, yes,

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Speaker 2: they found out who she was too, had They had

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Speaker 2: like a million followers back then, and I was just

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Speaker 2: following them. I don't even know how I started following,

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Speaker 2: but I started following. But then I realized what they

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Speaker 2: was doing. And they they was running ads early before

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Speaker 2: anybody was running ads, And I'm like, this is crazy

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Speaker 2: because like they would have somebody with an outfit on

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Speaker 2: and they would tag the design and like this is

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Speaker 2: where you can get it and twenty percent off cold

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Speaker 2: Fashion over Fashion, Climax whatever. But nobody really knew that

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Speaker 2: it was an AD cause it was like it was

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Speaker 2: a it was a soft cell. So when I realized

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Speaker 2: what was going on, I was like, this is crazy,

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Speaker 2: Like this is a way instead of people paying for

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Speaker 2: an AD in the New York Times or whatever, like

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Speaker 2: you could pay five hundred dollars to this girl. I'm

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Speaker 2: assuming that's what she was getting pad. I don't know

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Speaker 2: what she was getting paid, but I'm like, you could

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Speaker 2: reach a million people. I'm like, nobody's doing this right now.

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Speaker 4: It's crazy.

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Speaker 5: They're a million at that time.

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Speaker 2: Yeah, So that's when we I went to the guys.

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Speaker 2: I'm like, yo, we should start a fashion blog and

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Speaker 2: then we could promote other designers. And so we started

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Speaker 2: off a fashion page called fashion Wave. We actually got

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Speaker 2: to like twelve thousand followers.

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Speaker 5: Yeah, we was moving.

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Speaker 4: Yeah, but we kind of abandoned it.

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Speaker 2: But I say that to say that was early on,

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Speaker 2: Like and I just saw that and I was just

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Speaker 2: kind of There was no course, there was no blueprint

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Speaker 2: article or nothing like. That was early on. So being

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Speaker 2: how would you selling early on in regards to that, Yeah,

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Speaker 2: so early.

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Speaker 6: On it was results. It was a result driven. So

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Speaker 6: it was me using the product. It was me just

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00:21:46,960 --> 00:21:50,920
Speaker 6: being relatable, me showing products on my timeline. Back then,

436
00:21:51,000 --> 00:21:53,720
Speaker 6: your pictures were blurry, you know, there wasn't there were

437
00:21:53,760 --> 00:21:57,480
Speaker 6: no presets. There were no people were walking around with cameras.

438
00:21:57,560 --> 00:22:00,760
Speaker 6: You know nowadays everyone has these big cameras that they're

439
00:22:00,760 --> 00:22:04,280
Speaker 6: walking around with. I was uploading. It was showing the journey.

440
00:22:04,400 --> 00:22:07,520
Speaker 6: That's how I started. My Instagram was like a diary.

441
00:22:07,800 --> 00:22:10,320
Speaker 6: It was more of a digital blog. This is what

442
00:22:10,359 --> 00:22:14,160
Speaker 6: I'm doing every day. It was me sitting around dreaming

443
00:22:14,200 --> 00:22:16,239
Speaker 6: and talking about the things that I wanted to do.

444
00:22:16,320 --> 00:22:19,120
Speaker 6: And the cool thing about my social media pages, all

445
00:22:19,160 --> 00:22:21,280
Speaker 6: of those pictures are still there. See a lot of

446
00:22:21,280 --> 00:22:24,160
Speaker 6: people they get to a certain point and they delete

447
00:22:24,200 --> 00:22:27,240
Speaker 6: all the crunchy stuff. I kept all the crunchy stuff

448
00:22:27,280 --> 00:22:30,000
Speaker 6: on my social media, so you can go back. I've

449
00:22:30,000 --> 00:22:33,760
Speaker 6: been on Instagram since two thousand and eleven, so all

450
00:22:33,800 --> 00:22:36,800
Speaker 6: of those pictures are still there. It was me posting

451
00:22:36,840 --> 00:22:38,680
Speaker 6: my day. It was me talking about the things that

452
00:22:38,720 --> 00:22:41,159
Speaker 6: I wanted to do. It was me posting the product,

453
00:22:41,359 --> 00:22:44,280
Speaker 6: using the products, drinking their products, putting the products on,

454
00:22:44,680 --> 00:22:47,840
Speaker 6: showing the people my daily routine. And that's how I

455
00:22:47,880 --> 00:22:50,760
Speaker 6: grew my audience that way, and that's how they started

456
00:22:50,760 --> 00:22:54,000
Speaker 6: to buy from me, from watching me do something and

457
00:22:54,119 --> 00:22:55,760
Speaker 6: use something on a consistent basis.

458
00:22:55,760 --> 00:22:59,240
Speaker 5: You were the original influencer, Yeah, but I didn't.

459
00:22:58,960 --> 00:23:00,679
Speaker 6: Know what the heck I was on. I was like

460
00:23:01,000 --> 00:23:04,080
Speaker 6: just trying different things back then. You just try, And

461
00:23:04,160 --> 00:23:06,119
Speaker 6: I think that's a really big thing that we have

462
00:23:06,200 --> 00:23:08,440
Speaker 6: to keep in mind. Sometimes we don't start because we

463
00:23:08,600 --> 00:23:10,840
Speaker 6: want the perfect blueprint on how to do something. You

464
00:23:10,920 --> 00:23:13,280
Speaker 6: just do and you figure out what works as you go.

465
00:23:14,000 --> 00:23:15,680
Speaker 4: So how many followers did you have back then?

466
00:23:16,600 --> 00:23:19,520
Speaker 6: Oh? I started with zero followers, just like everybody else.

467
00:23:19,680 --> 00:23:21,200
Speaker 2: I mean, I mean, like when you was making money,

468
00:23:21,200 --> 00:23:23,000
Speaker 2: when you made a million dollars, how many followers did

469
00:23:23,000 --> 00:23:23,159
Speaker 2: you have?

470
00:23:23,840 --> 00:23:26,920
Speaker 6: I probably had less than five, probably less than five

471
00:23:26,960 --> 00:23:28,600
Speaker 6: to ten thousand followers.

472
00:23:28,440 --> 00:23:30,280
Speaker 5: Less than five That well wow.

473
00:23:30,160 --> 00:23:30,439
Speaker 6: Yeah, so.

474
00:23:32,280 --> 00:23:35,600
Speaker 3: The young lady who has a child at sixteen has

475
00:23:35,640 --> 00:23:37,080
Speaker 3: now made a million dollars.

476
00:23:36,680 --> 00:23:40,919
Speaker 5: What's that thought process? Like? What are you thinking at

477
00:23:40,960 --> 00:23:41,359
Speaker 5: that point?

478
00:23:41,440 --> 00:23:43,359
Speaker 3: Like this is something I got to continue, like the

479
00:23:43,400 --> 00:23:45,560
Speaker 3: family work balance. What's going on with in your mind

480
00:23:45,600 --> 00:23:46,040
Speaker 3: at that time?

481
00:23:46,560 --> 00:23:48,880
Speaker 6: Well, you think you made it. That's the first thing.

482
00:23:49,000 --> 00:23:51,000
Speaker 6: You think you made it. I talked to so many

483
00:23:51,200 --> 00:23:54,680
Speaker 6: entrepreneurs and now I mentor so many women. Everyone wants

484
00:23:54,680 --> 00:23:57,160
Speaker 6: to make a million dollars. To be honest with you,

485
00:23:57,160 --> 00:24:00,560
Speaker 6: you make a million dollars after you made it, It's

486
00:24:00,640 --> 00:24:03,840
Speaker 6: like then what right? So after I made a million dollars,

487
00:24:03,840 --> 00:24:08,120
Speaker 6: of course, my goal was to start to diversify my income.

488
00:24:08,200 --> 00:24:11,960
Speaker 6: I went and got got into a Stanley Morgan, got

489
00:24:11,960 --> 00:24:15,560
Speaker 6: an investment firm and started to you know, get stocks

490
00:24:15,600 --> 00:24:18,840
Speaker 6: and bonds and try to get at the stock market

491
00:24:18,920 --> 00:24:22,000
Speaker 6: and get a financial advisor and account and a bookkeeper

492
00:24:22,000 --> 00:24:26,959
Speaker 6: and all these different things. But the truth was I

493
00:24:27,040 --> 00:24:30,000
Speaker 6: made that income off of like ten to fifteen percent

494
00:24:30,000 --> 00:24:33,440
Speaker 6: commission that that company was given me right. So as

495
00:24:33,480 --> 00:24:36,439
Speaker 6: I started to make more money, I started to invest

496
00:24:36,480 --> 00:24:40,840
Speaker 6: more money into knowledge, and I started to invest in

497
00:24:41,320 --> 00:24:46,000
Speaker 6: like courses and masterminds and getting connected with people who

498
00:24:46,080 --> 00:24:50,280
Speaker 6: were multi millionaires. And as I started to get on

499
00:24:50,320 --> 00:24:53,840
Speaker 6: those courses and understand what was going on, I started

500
00:24:53,880 --> 00:24:59,720
Speaker 6: to realize, hold on, there's something missing here, There's more right,

501
00:25:00,119 --> 00:25:03,280
Speaker 6: There's more opportunity out there, and I started to connect

502
00:25:03,280 --> 00:25:05,359
Speaker 6: myself with people who are a little more educated. So

503
00:25:05,400 --> 00:25:07,760
Speaker 6: then you start becoming hungry for wisdom, and then the

504
00:25:08,440 --> 00:25:11,679
Speaker 6: ownership comes back around because right now we have a

505
00:25:11,680 --> 00:25:15,240
Speaker 6: ton of influencers that are online marketing products for different companies.

506
00:25:15,480 --> 00:25:17,640
Speaker 6: But the truth is the people who are winning are

507
00:25:17,680 --> 00:25:22,960
Speaker 6: the companies right, and the influencers are literally we sell

508
00:25:23,000 --> 00:25:27,600
Speaker 6: our data. We don't understand that our data is so valuable,

509
00:25:27,600 --> 00:25:30,800
Speaker 6: that our platforms are so valuable, and you start selling it.

510
00:25:30,840 --> 00:25:32,840
Speaker 6: And I started to do research, and I started to

511
00:25:32,920 --> 00:25:37,480
Speaker 6: understand where where the economy was going, but where technology

512
00:25:37,640 --> 00:25:39,560
Speaker 6: was going overall. So I started to think, no, I

513
00:25:39,560 --> 00:25:42,680
Speaker 6: need to create something that I own because I can't

514
00:25:42,800 --> 00:25:48,200
Speaker 6: keep pimping my platform and giving my data away for pennies,

515
00:25:49,000 --> 00:25:51,200
Speaker 6: because that's what I was learning in the Masterminds.

516
00:25:51,680 --> 00:25:56,520
Speaker 2: Yeah, and that's something that's extremely important. And the five

517
00:25:56,560 --> 00:25:58,760
Speaker 2: thousand follow up thing, I don't want to just breeze

518
00:25:58,800 --> 00:26:01,000
Speaker 2: over that because that's crazy that she was able to

519
00:26:01,040 --> 00:26:04,200
Speaker 2: make that much money with five thousand followers. But also

520
00:26:04,600 --> 00:26:07,239
Speaker 2: that's before I think Instagram had an algorithm, So your

521
00:26:07,280 --> 00:26:09,280
Speaker 2: five thousand, like now, if you have one hundred thousand,

522
00:26:09,320 --> 00:26:11,960
Speaker 2: it's like really five thousand because only five thousand people

523
00:26:12,000 --> 00:26:14,879
Speaker 2: seeing your actual posts. But back then it was a

524
00:26:14,920 --> 00:26:18,640
Speaker 2: little different. But also that goes to something that Ryan

525
00:26:18,720 --> 00:26:20,600
Speaker 2: Leslie said on our podcast Shout Out to Ryan, where

526
00:26:20,600 --> 00:26:22,360
Speaker 2: he was like a lot of times you can make

527
00:26:22,400 --> 00:26:24,640
Speaker 2: more money with a niche audience, Like if people five

528
00:26:24,720 --> 00:26:27,760
Speaker 2: thousand people that's really really devoted to you, it's actually

529
00:26:27,760 --> 00:26:31,080
Speaker 2: more valuable than having a million people that are just

530
00:26:31,200 --> 00:26:34,040
Speaker 2: following you, because just cus like you know what I'm so,

531
00:26:34,160 --> 00:26:36,800
Speaker 2: it's like, I know for a fact that we can

532
00:26:37,160 --> 00:26:40,000
Speaker 2: make way more money, have made way more money than

533
00:26:40,080 --> 00:26:42,800
Speaker 2: pages with three million followers because it's like a lot

534
00:26:42,840 --> 00:26:45,600
Speaker 2: of these pages or you know, people that have three

535
00:26:45,640 --> 00:26:49,159
Speaker 2: million followers, they don't really have a following for a reason.

536
00:26:49,760 --> 00:26:53,159
Speaker 2: They're following them because you know, they might be a

537
00:26:53,200 --> 00:26:54,920
Speaker 2: pretty girl or whatever.

538
00:26:55,359 --> 00:26:56,160
Speaker 5: It's entertainment.

539
00:26:56,520 --> 00:27:01,080
Speaker 2: Yeah, outside of outside of Fashionova or the tummy t situation,

540
00:27:02,040 --> 00:27:04,560
Speaker 2: you're struggling because you don't really have a product to

541
00:27:04,600 --> 00:27:06,520
Speaker 2: sell yourself. You don't have any courses, you don't have

542
00:27:06,560 --> 00:27:09,159
Speaker 2: any platforms, so now you're just looking for other people

543
00:27:09,600 --> 00:27:12,880
Speaker 2: to pay you to promote for them, which is okay,

544
00:27:13,280 --> 00:27:16,040
Speaker 2: but like you said, like that's not really the big goal.

545
00:27:16,160 --> 00:27:19,080
Speaker 2: The big goal is actually to be able to have

546
00:27:19,160 --> 00:27:22,679
Speaker 2: your own thing that you can promote and now you

547
00:27:22,800 --> 00:27:24,840
Speaker 2: actually are in control of it, and now you get to,

548
00:27:25,000 --> 00:27:26,880
Speaker 2: you know, kind of position it however you want.

549
00:27:27,600 --> 00:27:29,840
Speaker 3: And that's something that Derek Ferguson also said that data

550
00:27:29,880 --> 00:27:31,960
Speaker 3: is the new goal of our generation, So like we

551
00:27:32,080 --> 00:27:34,840
Speaker 3: have to know that and we have to position ourselves

552
00:27:34,840 --> 00:27:36,680
Speaker 3: to be able to use it for our own benefit.

553
00:27:37,000 --> 00:27:39,840
Speaker 2: Yeah for sure. So yeah, that was an interesting backstory

554
00:27:39,880 --> 00:27:41,800
Speaker 2: for sure. So in the next second, we're gonna go

555
00:27:41,800 --> 00:27:44,800
Speaker 2: over some different tips that small businesses and just influencers

556
00:27:44,800 --> 00:27:47,679
Speaker 2: can use to help grow their page because that's what

557
00:27:47,760 --> 00:27:51,520
Speaker 2: people really are interested in, right, And it's a lot

558
00:27:51,520 --> 00:27:54,760
Speaker 2: of different strategies. We've used, some strategies we know personally

559
00:27:55,359 --> 00:27:56,920
Speaker 2: and I'm sure you have some different tips as well,

560
00:27:57,000 --> 00:27:57,840
Speaker 2: so people are.

561
00:27:57,720 --> 00:27:58,920
Speaker 5: Gonna be listening to like five thousand.

562
00:27:58,960 --> 00:28:02,880
Speaker 4: I got that, yeah, so we'll go on to that next,

563
00:30:16,840 --> 00:30:17,360
Speaker 4: all right.

564
00:30:17,440 --> 00:30:21,920
Speaker 2: So this is a conversation that is extremely important to influencers,

565
00:30:22,120 --> 00:30:24,360
Speaker 2: to business owners. I said this the other day, and

566
00:30:24,360 --> 00:30:31,680
Speaker 2: it's been unfortunate. Since coronavirus, forty of African American businesses

567
00:30:32,160 --> 00:30:36,360
Speaker 2: have completely went under. And that's more than any other

568
00:30:36,480 --> 00:30:38,360
Speaker 2: ethnic group. And there's a lot of different reasons for that,

569
00:30:38,440 --> 00:30:41,120
Speaker 2: but one of the main reasons I personally think is

570
00:30:41,160 --> 00:30:44,960
Speaker 2: that the majority of our businesses that we start our

571
00:30:45,120 --> 00:30:50,720
Speaker 2: local brick and martar businesses, so barbershops, restaurants, salons, beauty salons,

572
00:30:50,800 --> 00:30:53,360
Speaker 2: sneaker stores, things of that nature, where it's like, hey,

573
00:30:53,440 --> 00:30:56,360
Speaker 2: it's already a limiting business model. Not to say some

574
00:30:56,360 --> 00:30:58,600
Speaker 2: people get offended. Not to say that brick and martyrs

575
00:30:58,760 --> 00:31:01,000
Speaker 2: can't be successful. Brick and marts, this can be successful.

576
00:31:01,040 --> 00:31:03,000
Speaker 2: But I just feel like if you don't have an

577
00:31:03,040 --> 00:31:06,120
Speaker 2: avenue to make money online, you don't really have a

578
00:31:06,160 --> 00:31:08,720
Speaker 2: business at this point in time, because there's too many variables.

579
00:31:08,880 --> 00:31:11,280
Speaker 2: If you're just relying on a brick and martar and

580
00:31:11,600 --> 00:31:15,080
Speaker 2: social media I think it is a must have, Like,

581
00:31:15,160 --> 00:31:17,240
Speaker 2: you cannot have a business if you don't have a

582
00:31:17,280 --> 00:31:20,400
Speaker 2: social media presence. Even if you're not playing on making

583
00:31:20,480 --> 00:31:23,400
Speaker 2: money on social media, at the very least, you should

584
00:31:23,400 --> 00:31:25,160
Speaker 2: have it for marketing purposes.

585
00:31:24,760 --> 00:31:26,880
Speaker 3: Because you could have a scalable product, Like if you're

586
00:31:26,880 --> 00:31:28,520
Speaker 3: going to do a brick and Martar, have a scalable

587
00:31:28,520 --> 00:31:30,360
Speaker 3: product that comes out of that brick and Martar.

588
00:31:30,480 --> 00:31:35,480
Speaker 5: We saw that with a boy, Wade Barb's.

589
00:31:34,400 --> 00:31:37,120
Speaker 4: From DC too, So he's from Maryland, right outside of

590
00:31:37,160 --> 00:31:37,320
Speaker 4: d C.

591
00:31:38,920 --> 00:31:41,480
Speaker 3: Yeah, he created a product that was scalable and now

592
00:31:41,720 --> 00:31:43,520
Speaker 3: he's off and off to the races.

593
00:31:43,520 --> 00:31:46,040
Speaker 5: Man eight figures, non figures, who knows?

594
00:31:46,280 --> 00:31:50,160
Speaker 2: Yeah, so so yeah, And before I start too, I

595
00:31:50,200 --> 00:31:52,000
Speaker 2: wanted to acknowledge this because the thing where your lead

596
00:31:52,160 --> 00:31:53,920
Speaker 2: is that we bring on all different types of people

597
00:31:53,920 --> 00:31:56,360
Speaker 2: because everybody can relate to somebody. And we've had a

598
00:31:56,400 --> 00:32:00,480
Speaker 2: bunch of people that have been incarcerated. We've had a

599
00:32:00,480 --> 00:32:03,080
Speaker 2: bunch of people that went to Ivy League school, we

600
00:32:03,120 --> 00:32:04,600
Speaker 2: had a bunch of people that just did a variety

601
00:32:04,600 --> 00:32:06,400
Speaker 2: of different things. But the reason why I say incarcerated

602
00:32:06,400 --> 00:32:09,680
Speaker 2: is that a lot of men, sometimes women too, but

603
00:32:09,800 --> 00:32:12,720
Speaker 2: mostly men. They get discouraged because they're like, if I

604
00:32:12,720 --> 00:32:15,360
Speaker 2: have a criminal background, I can't become an entrepreneur. And

605
00:32:15,440 --> 00:32:17,080
Speaker 2: that's not true. We see that all the time with

606
00:32:17,240 --> 00:32:20,400
Speaker 2: some of our best guests are most you know, prestigious

607
00:32:20,440 --> 00:32:24,400
Speaker 2: alumni that have criminal records. So that's for the that's

608
00:32:24,440 --> 00:32:27,800
Speaker 2: for the young men, but a lot of women might

609
00:32:28,240 --> 00:32:31,240
Speaker 2: you know, have a child early or teenage mom situation.

610
00:32:31,320 --> 00:32:33,560
Speaker 3: How how many have been told you know your life

611
00:32:33,600 --> 00:32:37,840
Speaker 3: is over? This did what are you doing exactly some

612
00:32:37,920 --> 00:32:39,640
Speaker 3: of the things. So before we start, I just wanted

613
00:32:39,640 --> 00:32:41,480
Speaker 3: to because I wanted to say that before. But I

614
00:32:41,520 --> 00:32:44,240
Speaker 3: think that that's encouraging as well. And I'm glad that

615
00:32:44,240 --> 00:32:47,360
Speaker 3: we can highlight somebody that you know, was a teenage mother.

616
00:32:47,680 --> 00:32:50,200
Speaker 3: But that doesn't mean that you can't be successful. It

617
00:32:50,200 --> 00:32:53,320
Speaker 3: doesn't mean that your life is over. And you know,

618
00:32:53,400 --> 00:32:57,280
Speaker 3: no matter what path your life takes, that's your path

619
00:32:57,560 --> 00:32:59,720
Speaker 3: and you can't define it by somebody else's path.

620
00:32:59,800 --> 00:33:01,560
Speaker 2: So that's one of the good things with the platform.

621
00:33:01,560 --> 00:33:03,080
Speaker 2: Like I said, we get to highlight so many different

622
00:33:03,120 --> 00:33:06,720
Speaker 2: people and somebody can relate to somebody's journey. So I'm

623
00:33:06,760 --> 00:33:09,400
Speaker 2: sure somebody's listening to this that might be a teenage

624
00:33:09,400 --> 00:33:11,320
Speaker 2: mom or might have been a teenage mom and has

625
00:33:11,520 --> 00:33:13,920
Speaker 2: given up on their dreams. It's never too late. So

626
00:33:13,960 --> 00:33:16,160
Speaker 2: I just wanted to throw that in there. But all right,

627
00:33:16,240 --> 00:33:22,360
Speaker 2: so making money online, Yes, we're going to talk about

628
00:33:22,400 --> 00:33:24,880
Speaker 2: some different strategies that we use. But yeah, what are

629
00:33:24,960 --> 00:33:30,720
Speaker 2: some tips for businesses or you know, influencers that may

630
00:33:30,800 --> 00:33:33,240
Speaker 2: have a following or maybe trying to build their following

631
00:33:33,560 --> 00:33:35,320
Speaker 2: to actually because that's a real hard thing for a

632
00:33:35,360 --> 00:33:38,200
Speaker 2: lot of people to actually figure out how to actually monetize.

633
00:33:38,400 --> 00:33:40,920
Speaker 2: It's like a podcast. People don't know how to monetize podcasts. Like,

634
00:33:41,080 --> 00:33:43,080
Speaker 2: what are some tips that you can give like some

635
00:33:43,160 --> 00:33:46,720
Speaker 2: business owners or anybody to monetize online?

636
00:33:47,520 --> 00:33:49,240
Speaker 6: But sure, I think the first thing that you want

637
00:33:49,240 --> 00:33:51,760
Speaker 6: to keep in mind is really take the time to

638
00:33:51,840 --> 00:33:54,479
Speaker 6: sit down and think about the problem that you're going

639
00:33:54,520 --> 00:33:59,160
Speaker 6: to solve. Often we don't think about what it is

640
00:33:59,600 --> 00:34:01,920
Speaker 6: that we are going to solve for other people. What

641
00:34:02,040 --> 00:34:04,120
Speaker 6: is the issue? What is the problem that we're going

642
00:34:04,160 --> 00:34:07,040
Speaker 6: to solve. I always ask people that the value that

643
00:34:07,080 --> 00:34:10,000
Speaker 6: you are going to provide to other people, what problem

644
00:34:10,080 --> 00:34:11,719
Speaker 6: is it going to solve for that audience? So the

645
00:34:11,719 --> 00:34:14,719
Speaker 6: first thing is think about what problem am I going

646
00:34:14,760 --> 00:34:17,600
Speaker 6: to solve. That's the first thing. The second thing is

647
00:34:18,000 --> 00:34:21,000
Speaker 6: really make sure that you know who your audience is.

648
00:34:22,040 --> 00:34:24,720
Speaker 6: Often we create products. I see a lot of people

649
00:34:24,760 --> 00:34:28,080
Speaker 6: create products, or they create programs, or they create services,

650
00:34:28,280 --> 00:34:30,960
Speaker 6: but they don't truly know who they're targeting. So the

651
00:34:31,000 --> 00:34:33,520
Speaker 6: first thing that I would say is think about the

652
00:34:33,560 --> 00:34:36,040
Speaker 6: problem that you're going to solve, know who your target

653
00:34:36,160 --> 00:34:40,319
Speaker 6: audience is, and also make sure that that is what

654
00:34:40,360 --> 00:34:43,760
Speaker 6: your audience wants from you. Right, we're in the stage

655
00:34:43,840 --> 00:34:46,480
Speaker 6: where everyone is starting a business. Everyone wants to be

656
00:34:46,480 --> 00:34:49,960
Speaker 6: an entrepreneur. We sit down, we create these products. We

657
00:34:50,080 --> 00:34:52,120
Speaker 6: just put things out there because it's what we want

658
00:34:52,200 --> 00:34:54,120
Speaker 6: to sell, is something that we wanted to do, but

659
00:34:54,160 --> 00:34:57,359
Speaker 6: we don't really take the time online to figure out

660
00:34:57,400 --> 00:34:59,960
Speaker 6: if this is even what the people who follow us

661
00:35:00,360 --> 00:35:03,480
Speaker 6: want from us. And the way we do that is

662
00:35:03,520 --> 00:35:07,440
Speaker 6: by studying the data, studying the analytics, seeing what people

663
00:35:07,480 --> 00:35:10,759
Speaker 6: are more responsive to, and sometimes just even as going

664
00:35:10,800 --> 00:35:13,600
Speaker 6: as far as asking people what do you want from me? Right?

665
00:35:13,880 --> 00:35:15,960
Speaker 6: How can I help you? What is the value that

666
00:35:16,000 --> 00:35:18,080
Speaker 6: I can add to your business? So I would say

667
00:35:18,080 --> 00:35:21,760
Speaker 6: the first three steps. The first thing is what solution

668
00:35:21,880 --> 00:35:25,000
Speaker 6: are you bringing to the table. Because that is one

669
00:35:25,040 --> 00:35:27,560
Speaker 6: to determine how far your business can go. The second

670
00:35:27,560 --> 00:35:31,040
Speaker 6: thing is who is your audience? Why are these people

671
00:35:31,080 --> 00:35:33,799
Speaker 6: even following you. You may want to start a boutique,

672
00:35:33,840 --> 00:35:36,680
Speaker 6: but they may follow you for an entire different reason.

673
00:35:36,880 --> 00:35:39,799
Speaker 6: They might not even think that fashion is a thing

674
00:35:39,880 --> 00:35:42,040
Speaker 6: for you, right, so you have to take the time

675
00:35:42,080 --> 00:35:45,399
Speaker 6: to know why these people following me. And then last

676
00:35:45,440 --> 00:35:48,000
Speaker 6: when I at least make sure that you are actually

677
00:35:48,560 --> 00:35:52,120
Speaker 6: interviewing your audience, asking them what do you want who

678
00:35:52,120 --> 00:35:54,799
Speaker 6: they are taking a look at the photos. These are

679
00:35:54,840 --> 00:35:57,319
Speaker 6: just some of the things that I tell people when

680
00:35:57,320 --> 00:35:59,680
Speaker 6: they're trying to figure out a lot of people they

681
00:35:59,680 --> 00:36:02,080
Speaker 6: have been followings, but they don't understand why their audience

682
00:36:02,160 --> 00:36:05,160
Speaker 6: is not shopping from them. I had people who had

683
00:36:05,280 --> 00:36:09,120
Speaker 6: beautiful hair, but they're selling clothes, and the clothes aren't

684
00:36:09,160 --> 00:36:12,440
Speaker 6: selling well. Actually, the people are following you because it's big,

685
00:36:12,520 --> 00:36:14,440
Speaker 6: curly hair that you have, So you probably should have

686
00:36:14,520 --> 00:36:17,920
Speaker 6: launched a hair product instead, but you wanted to personally

687
00:36:17,960 --> 00:36:20,760
Speaker 6: do a boutique. So it's really about taking the time

688
00:36:20,960 --> 00:36:25,839
Speaker 6: to get to know your audience. I also always tell

689
00:36:25,880 --> 00:36:28,080
Speaker 6: people that come to me to really take the time

690
00:36:28,120 --> 00:36:31,000
Speaker 6: to connect and develop the relationship with their audience, so

691
00:36:31,120 --> 00:36:34,480
Speaker 6: you can kind of figure out why they're even connecting

692
00:36:34,560 --> 00:36:37,279
Speaker 6: with you overall. So are you spending time going live

693
00:36:37,360 --> 00:36:40,520
Speaker 6: with your audience, are you responding to the comments that

694
00:36:40,520 --> 00:36:42,640
Speaker 6: they're putting on your pages? Are you taking the time

695
00:36:42,719 --> 00:36:45,359
Speaker 6: to see the pictures that they're engaging with the things

696
00:36:45,360 --> 00:36:47,839
Speaker 6: that are being shared. This will help you find your

697
00:36:47,960 --> 00:36:51,319
Speaker 6: niche and really help you figure out what it is

698
00:36:51,320 --> 00:36:53,160
Speaker 6: that you need to launch and what people want from

699
00:36:53,160 --> 00:36:53,760
Speaker 6: you overall.

700
00:36:54,000 --> 00:36:55,680
Speaker 5: So if you're I love analytics.

701
00:36:55,719 --> 00:36:58,839
Speaker 3: So when you started, what were the top three analytical

702
00:36:58,880 --> 00:37:01,359
Speaker 3: measurements that you you when you were about to pitch

703
00:37:01,360 --> 00:37:01,800
Speaker 3: the product?

704
00:37:02,760 --> 00:37:05,200
Speaker 6: So for me, one of the ways that I eat

705
00:37:05,280 --> 00:37:07,359
Speaker 6: I still use this to this day. I look at

706
00:37:07,360 --> 00:37:09,160
Speaker 6: the product, I look at the pictures on my page,

707
00:37:09,600 --> 00:37:12,440
Speaker 6: I go to the analytics, and I look at what

708
00:37:12,640 --> 00:37:16,239
Speaker 6: pictures are getting the most engagement. For me, it is

709
00:37:16,920 --> 00:37:21,359
Speaker 6: my selfies. It is of course me educating when I'm

710
00:37:21,400 --> 00:37:25,080
Speaker 6: giving away tools as far as entrepreneurship and ways to

711
00:37:25,120 --> 00:37:28,719
Speaker 6: grow grow their businesses, ways to make money. Those are

712
00:37:28,760 --> 00:37:30,360
Speaker 6: the things that I look at. So I know that

713
00:37:30,400 --> 00:37:32,400
Speaker 6: people follow me for a few things. They follow me

714
00:37:32,440 --> 00:37:36,160
Speaker 6: for fashion, they follow me for business, education, and then

715
00:37:36,200 --> 00:37:38,920
Speaker 6: they also follow me for self care types of things.

716
00:37:39,160 --> 00:37:42,120
Speaker 6: So when I study my analytics, I can see that, Okay,

717
00:37:42,200 --> 00:37:46,600
Speaker 6: this picture here where I'm doing a facial, it got

718
00:37:46,640 --> 00:37:50,360
Speaker 6: about seventy five thousand or one hundred thousand impressions. Okay,

719
00:37:50,400 --> 00:37:52,040
Speaker 6: this is what they want to see more of. Or

720
00:37:52,120 --> 00:37:55,040
Speaker 6: if I post a picture of my kids, people want

721
00:37:55,040 --> 00:37:57,560
Speaker 6: to see your family. Sometimes they don't always want to

722
00:37:57,600 --> 00:38:00,600
Speaker 6: be sold, sold, sold, sold, So I want to connect

723
00:38:00,640 --> 00:38:02,520
Speaker 6: with you on a more intimate level. You know, you

724
00:38:02,600 --> 00:38:04,160
Speaker 6: have to think about it. You look at some of

725
00:38:04,200 --> 00:38:06,400
Speaker 6: your favorite celebrities. Do you want to sit there and

726
00:38:06,440 --> 00:38:08,880
Speaker 6: see themselves stuff to you all day? Or do you

727
00:38:08,920 --> 00:38:11,239
Speaker 6: want to see what they're doing behind the scenes, what

728
00:38:11,280 --> 00:38:13,759
Speaker 6: their everyday life looks like? Right? Do you want to

729
00:38:13,760 --> 00:38:16,400
Speaker 6: see them with their children and their family just goofing

730
00:38:16,480 --> 00:38:17,520
Speaker 6: all dancing? Heaven it?

731
00:38:18,800 --> 00:38:19,480
Speaker 5: Erners? What's up?

732
00:38:19,560 --> 00:38:22,040
Speaker 3: You ever walk into a small business and everything just

733
00:38:22,200 --> 00:38:25,360
Speaker 3: works like the checkout is fast, the re seats are digital,

734
00:38:25,880 --> 00:38:28,880
Speaker 3: tipping is a breeze, and you're out the door before

735
00:38:28,880 --> 00:38:33,040
Speaker 3: the line even builds. Odds are they're using Square? We

736
00:38:33,200 --> 00:38:35,719
Speaker 3: love supporting businesses that run on Square because it just

737
00:38:35,760 --> 00:38:39,000
Speaker 3: feels seamless. Whether it's a local coffee shop, a vendor

738
00:38:39,040 --> 00:38:41,319
Speaker 3: at a pop up market, or even one of our

739
00:38:41,360 --> 00:38:45,040
Speaker 3: merch partners, Square makes it easy for them to take payments,

740
00:38:45,239 --> 00:38:48,920
Speaker 3: manage inventory, and run their business with confidence, all from

741
00:38:49,040 --> 00:38:52,439
Speaker 3: one simple system. If you're a business owner or even

742
00:38:52,560 --> 00:38:56,080
Speaker 3: just thinking about launching something soon, Square is hands down

743
00:38:56,120 --> 00:38:58,440
Speaker 3: one of the best tools out there that help you start,

744
00:38:58,840 --> 00:39:02,359
Speaker 3: run and grow. It's not just about payments, it's about

745
00:39:02,400 --> 00:39:04,799
Speaker 3: giving you time back so you can focus on.

746
00:39:04,760 --> 00:39:06,239
Speaker 5: What matters most ready.

747
00:39:06,239 --> 00:39:09,640
Speaker 3: To see how Square can transform your business, visit Square

748
00:39:09,680 --> 00:39:14,200
Speaker 3: dot com backslash go backslash eyl to learn more that

749
00:39:14,400 --> 00:39:19,880
Speaker 3: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

750
00:39:20,000 --> 00:39:22,359
Speaker 3: Let Square handle the back end so you can keep

751
00:39:22,400 --> 00:39:28,480
Speaker 3: pushing your vision forward. This episode is brought to you

752
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Speaker 3: by P and C Bank. A lot of people think

753
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Speaker 3: podcasts about work are boring, and sure they definitely can be,

754
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Speaker 3: but understanding a professionals routine shows us how they achieve

755
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Speaker 3: their success little by little, day after day. It's like

756
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Speaker 3: banking with P and C Bank. It might seem boring

757
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758
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Speaker 3: or more happily fulfilled life. P and C Bank Brilliantly

760
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Speaker 3: Boring since eighteen sixty five. Brilliantly Boring since eighteen six

761
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Speaker 3: is a service mark of the P and C Financial

762
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Speaker 3: Service Group, Inc. P and C Bank National Association Member

763
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Speaker 3: a FDIC.

764
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Speaker 7: An illegal alien from Guatemala charged with raping a child

765
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Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

766
00:40:16,840 --> 00:40:20,960
Speaker 7: accused of murdering a Texas man of Venezuelan charged with

767
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Speaker 7: filming and selling child pornography in Michigan. These are just

768
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Speaker 7: some of the heinous migrant criminals caught because of President

769
00:40:28,840 --> 00:40:32,359
Speaker 7: Donald J. Trump's leadership. I'm Christy nom the United States

770
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Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border

771
00:40:37,280 --> 00:40:40,799
Speaker 7: crossings are at the lowest levels ever recorded, and over

772
00:40:40,880 --> 00:40:44,080
Speaker 7: one hundred thousand illegal aliens have been arrested. If you

773
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Speaker 7: are here illegally, your next you will be fined nearly

774
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Speaker 7: one thousand dollars a day, imprisoned, and deported. You will

775
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Speaker 7: never return. But if you register using our CBP home

776
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777
00:40:59,560 --> 00:41:04,280
Speaker 7: Do what's right. Leave now. Under President Trump America's laws,

778
00:41:04,520 --> 00:41:06,440
Speaker 7: border and families will.

779
00:41:06,320 --> 00:41:09,200
Speaker 5: Be protected sponsored by the United States Department of Homeland Security.

780
00:41:09,520 --> 00:41:13,560
Speaker 6: Time sometimes people want to see that intimate time with you,

781
00:41:13,600 --> 00:41:15,000
Speaker 6: and they want to see that they want to have

782
00:41:15,120 --> 00:41:18,640
Speaker 6: that intimate connection with you before they actually voute your staff.

783
00:41:19,440 --> 00:41:21,839
Speaker 2: Yeah, I'm a big believer in that. As far as

784
00:41:21,880 --> 00:41:24,880
Speaker 2: social media, I spent a lot of time on social

785
00:41:24,920 --> 00:41:29,279
Speaker 2: media learning social media. Like when I say a lot

786
00:41:29,320 --> 00:41:34,359
Speaker 2: of time, like years, like twelve hours a day, Yeah,

787
00:41:34,400 --> 00:41:37,399
Speaker 2: every day for like four years. So first of all,

788
00:41:37,400 --> 00:41:39,120
Speaker 2: I want to I don't want people to get discouraged

789
00:41:39,120 --> 00:41:39,600
Speaker 2: if they don't have.

790
00:41:39,600 --> 00:41:40,400
Speaker 4: A lot of followers.

791
00:41:40,440 --> 00:41:43,080
Speaker 2: Because I have five hundred five I think I have

792
00:41:43,160 --> 00:41:45,320
Speaker 2: like one hundred and thirteen on my personal page and

793
00:41:45,480 --> 00:41:46,759
Speaker 2: your Legion has two hundred and.

794
00:41:46,760 --> 00:41:48,600
Speaker 5: How much two hundred and forty three thousand.

795
00:41:48,719 --> 00:41:50,840
Speaker 2: So we start I have five hundred followers when I

796
00:41:50,880 --> 00:41:54,600
Speaker 2: started this whole thing on my personal page and earn

797
00:41:54,600 --> 00:41:57,440
Speaker 2: your Legion had no follow We had one two followers

798
00:41:57,440 --> 00:41:59,359
Speaker 2: at the first day, I wasn't one. He wasn't even

799
00:41:59,360 --> 00:42:02,359
Speaker 2: following the page after to the second day. So that's

800
00:42:02,400 --> 00:42:04,480
Speaker 2: the first thing. I don't want people to get discouraged

801
00:42:04,480 --> 00:42:07,000
Speaker 2: by the amount of followers you have, because my personal

802
00:42:07,040 --> 00:42:10,600
Speaker 2: belief is that if you provide good content, it'll happen

803
00:42:10,640 --> 00:42:12,680
Speaker 2: over the course of time. We have a whole podcast

804
00:42:12,719 --> 00:42:14,400
Speaker 2: about how to build a social media follow and if

805
00:42:14,440 --> 00:42:18,799
Speaker 2: you want to check that out episode twenty four. But

806
00:42:18,960 --> 00:42:21,560
Speaker 2: another thing is I'm glad you said. As far as selling,

807
00:42:22,080 --> 00:42:24,800
Speaker 2: I think a lot of times people are too pushy

808
00:42:25,000 --> 00:42:28,120
Speaker 2: and it comes off and it's like you just get

809
00:42:28,160 --> 00:42:30,319
Speaker 2: on social media and the first thing you do is

810
00:42:30,360 --> 00:42:33,480
Speaker 2: you're selling something, and it's like NonStop, and it's so

811
00:42:33,680 --> 00:42:36,719
Speaker 2: obvious that the only reason you're on here is to sell.

812
00:42:36,800 --> 00:42:39,839
Speaker 2: It's like, I personally think people don't mind buying as

813
00:42:39,840 --> 00:42:42,960
Speaker 2: long as they don't feel like they're trying to be

814
00:42:43,040 --> 00:42:45,600
Speaker 2: scammed or you're just pushing it down their throat. Like

815
00:42:45,680 --> 00:42:48,080
Speaker 2: I'm a big believer in the soft cell. So even

816
00:42:48,120 --> 00:42:50,760
Speaker 2: for me, a lot of times I learned, like even

817
00:42:50,800 --> 00:42:54,640
Speaker 2: flyers promoting things like flyers, it gets courting the algorithm

818
00:42:54,719 --> 00:42:57,319
Speaker 2: and they don't nobody actually even sees the flyer. So

819
00:42:58,400 --> 00:43:01,000
Speaker 2: a lot of times we'll do as far as the

820
00:43:01,000 --> 00:43:03,160
Speaker 2: social media campaigns that we run, if we're trying to

821
00:43:03,160 --> 00:43:05,600
Speaker 2: promote an event or if we're trying to promote something,

822
00:43:06,000 --> 00:43:08,560
Speaker 2: we'll do a soft sale with as far as we'll

823
00:43:08,600 --> 00:43:12,160
Speaker 2: we'll promote it in the caption, like I'll post something

824
00:43:12,200 --> 00:43:13,880
Speaker 2: that I know is going to get a lot of

825
00:43:13,960 --> 00:43:15,800
Speaker 2: views or a lot of likes, and it's going to

826
00:43:15,880 --> 00:43:18,520
Speaker 2: reach a large amount of people, and then in the

827
00:43:18,600 --> 00:43:21,440
Speaker 2: caption it'll be like we're headed to DC this weekend.

828
00:43:21,760 --> 00:43:24,400
Speaker 2: If you're interested, the link in our bio, da da

829
00:43:24,520 --> 00:43:27,200
Speaker 2: da or twenty percent off of this situation or whatever.

830
00:43:27,360 --> 00:43:29,960
Speaker 2: So I know, at the very least everybody might not

831
00:43:30,040 --> 00:43:32,680
Speaker 2: read the caption, but more people will read the caption

832
00:43:32,960 --> 00:43:34,359
Speaker 2: than if I just put a flyer up.

833
00:43:34,440 --> 00:43:35,960
Speaker 5: Andy put like seventy people liked it.

834
00:43:36,040 --> 00:43:43,240
Speaker 4: Yeah, zero engagement. Yeah I think, yeah, nobody flyers get engagement.

835
00:43:43,239 --> 00:43:43,759
Speaker 5: And I did.

836
00:43:43,840 --> 00:43:45,960
Speaker 3: I did the math on it because I was just

837
00:43:45,960 --> 00:43:47,920
Speaker 3: like I was interested, Like I said, I love doing

838
00:43:47,920 --> 00:43:51,520
Speaker 3: the analytics. It literally on earlier Le's page, it was

839
00:43:51,600 --> 00:43:54,400
Speaker 3: like a seventh of a percent of the people actually

840
00:43:54,480 --> 00:43:54,799
Speaker 3: saw it.

841
00:43:55,200 --> 00:43:56,480
Speaker 5: So I was like, let me just see, I'll do

842
00:43:56,520 --> 00:43:57,360
Speaker 5: that calculation. I went to.

843
00:43:57,320 --> 00:44:00,719
Speaker 3: Shotty's page, it was literally the same thing of a

844
00:44:00,840 --> 00:44:02,960
Speaker 3: percent get to actually see the flyers.

845
00:44:02,960 --> 00:44:04,279
Speaker 5: So that was like, let me check on mine. It

846
00:44:04,320 --> 00:44:05,359
Speaker 5: was the same exact thing.

847
00:44:05,600 --> 00:44:08,120
Speaker 3: So think about that, you have two hundred and forty

848
00:44:08,120 --> 00:44:11,200
Speaker 3: three thousand fowers, less than one percent of the people

849
00:44:11,200 --> 00:44:12,440
Speaker 3: will find you are actually going to see that.

850
00:44:12,520 --> 00:44:15,160
Speaker 2: Well, they do that on purpose because Instagram has an algorithm.

851
00:44:15,239 --> 00:44:17,680
Speaker 2: If anybody's not familiar with that's what I keep referring to.

852
00:44:18,040 --> 00:44:22,080
Speaker 2: So the algorithm spits out to see It's designed so

853
00:44:22,120 --> 00:44:25,839
Speaker 2: that people see the posts that they like the most.

854
00:44:26,120 --> 00:44:28,680
Speaker 2: So if you post something that's kind of different from

855
00:44:28,680 --> 00:44:30,400
Speaker 2: what you usually post, it's not gonna get a lot

856
00:44:30,400 --> 00:44:34,759
Speaker 2: of traction. Instagram Also they can tell if something is

857
00:44:34,800 --> 00:44:37,319
Speaker 2: a flyer or not. The reason why they limit that

858
00:44:37,360 --> 00:44:39,520
Speaker 2: flyer is because they know you're promoting something.

859
00:44:39,719 --> 00:44:43,319
Speaker 4: So that's what they want to exactly. That's what they

860
00:44:43,360 --> 00:44:43,880
Speaker 4: have ads for.

861
00:44:44,120 --> 00:44:46,600
Speaker 2: So why are they gonna give you free promotion for

862
00:44:46,680 --> 00:44:49,280
Speaker 2: something that you're getting paid for when you can pay

863
00:44:49,840 --> 00:44:52,040
Speaker 2: Instagram for ads. So that's why I'm saying, you got

864
00:44:52,040 --> 00:44:54,959
Speaker 2: to be creative. That's why we use captions, or we'll

865
00:44:54,960 --> 00:44:58,000
Speaker 2: do like you said, the lives. The lives are extremely powerful.

866
00:44:58,880 --> 00:45:00,920
Speaker 2: Now you gotta kind of be created to work around that,

867
00:45:01,280 --> 00:45:03,239
Speaker 2: because if not, you can just pay a bunch of

868
00:45:03,239 --> 00:45:06,879
Speaker 2: money to Instagram might work, it might not work. That's

869
00:45:06,880 --> 00:45:10,480
Speaker 2: a different conversation altogether. But yeah, so we're.

870
00:45:10,320 --> 00:45:12,120
Speaker 5: Talking about the person with no marketing budget.

871
00:45:12,640 --> 00:45:15,600
Speaker 6: Yeah, it's a gamble. It's a gamble. You know, that's

872
00:45:15,600 --> 00:45:18,440
Speaker 6: a whole that's a whole nother conversation. But it's like,

873
00:45:18,520 --> 00:45:21,400
Speaker 6: you're paying for clicks, you're not paying for conversions. So

874
00:45:21,640 --> 00:45:24,640
Speaker 6: just because someone's clicking the ed doesn't mean that they're

875
00:45:24,680 --> 00:45:27,880
Speaker 6: actually buying anything. And you're paying every single time for

876
00:45:28,000 --> 00:45:30,680
Speaker 6: a click, not this person converted.

877
00:45:31,040 --> 00:45:33,799
Speaker 2: Yes, And also I like what you said as well

878
00:45:33,840 --> 00:45:36,120
Speaker 2: as far as like what are they following you for?

879
00:45:36,239 --> 00:45:38,680
Speaker 2: Because I had a young lady who came into my

880
00:45:38,800 --> 00:45:42,440
Speaker 2: office a while back and we were speaking and she's

881
00:45:42,520 --> 00:45:48,799
Speaker 2: she's she's a very popular bartender, star tender, startender in

882
00:45:48,840 --> 00:45:49,280
Speaker 2: the city.

883
00:45:50,160 --> 00:45:51,480
Speaker 5: Oh, we'll talk about that later.

884
00:45:52,840 --> 00:45:52,960
Speaker 4: Now.

885
00:45:53,120 --> 00:45:55,319
Speaker 2: Now star tenders is like in New York City. We

886
00:45:55,320 --> 00:45:57,560
Speaker 2: don't know how it is. Will COVID cut everything down,

887
00:45:57,600 --> 00:46:02,520
Speaker 2: But the bartenders were more popular and the dancers, so

888
00:46:02,560 --> 00:46:05,600
Speaker 2: they became so like when a Boogie made that song startenders,

889
00:46:05,840 --> 00:46:08,680
Speaker 2: they became like celebrities, like the bartenders or the celebrities.

890
00:46:09,400 --> 00:46:12,160
Speaker 2: So she was a bartender, startender, and she had like

891
00:46:12,160 --> 00:46:15,160
Speaker 2: three million followers, but she couldn't make any money because

892
00:46:15,200 --> 00:46:17,480
Speaker 2: now you got three million people. But people are only

893
00:46:17,560 --> 00:46:20,720
Speaker 2: following you for lingerie pictures and things of that nature.

894
00:46:20,760 --> 00:46:23,160
Speaker 2: So if you if you try to promote anything, if

895
00:46:23,200 --> 00:46:26,000
Speaker 2: you try to promote something like a course or they're

896
00:46:26,040 --> 00:46:28,960
Speaker 2: not gonna take it serious. Whereas somebody that might have

897
00:46:29,000 --> 00:46:32,279
Speaker 2: one hundred thousand followers, which is way less followers, but

898
00:46:32,320 --> 00:46:35,960
Speaker 2: they're following them for a specific reason, right like you,

899
00:46:36,040 --> 00:46:39,840
Speaker 2: they're following you because it's a page to empower women

900
00:46:39,960 --> 00:46:43,520
Speaker 2: about how to become entrepreneurs. Right, so now you have,

901
00:46:43,840 --> 00:46:48,200
Speaker 2: of course a portal whatever. It's way more opportunity to

902
00:46:48,280 --> 00:46:52,480
Speaker 2: make revenue off of a smaller amount of people than

903
00:46:52,560 --> 00:46:53,759
Speaker 2: a bit. So why I say you have to say

904
00:46:53,800 --> 00:46:55,759
Speaker 2: a lot of times and not to knock anybody. You

905
00:46:55,960 --> 00:46:58,360
Speaker 2: gotta follow and you do whatever you want. I can't,

906
00:46:58,400 --> 00:47:01,400
Speaker 2: you know, can't knock the hustle. But sometimes you just

907
00:47:01,480 --> 00:47:04,400
Speaker 2: do things just to get a following. And it's like, okay,

908
00:47:05,120 --> 00:47:07,080
Speaker 2: you're doing all this just to get a following. Now

909
00:47:07,080 --> 00:47:10,160
Speaker 2: you got a bunch of followers, but how do you

910
00:47:10,560 --> 00:47:11,759
Speaker 2: actually benefit from that?

911
00:47:12,200 --> 00:47:14,279
Speaker 3: So that that kind of leads into what My next

912
00:47:14,320 --> 00:47:17,120
Speaker 3: question was right because now that you had the following,

913
00:47:17,239 --> 00:47:19,000
Speaker 3: now it's how do you build the community?

914
00:47:19,080 --> 00:47:19,239
Speaker 5: Right?

915
00:47:19,320 --> 00:47:21,680
Speaker 3: Like, how do you convert that into now a community?

916
00:47:21,719 --> 00:47:24,040
Speaker 3: What are some steps that you had to actually convert

917
00:47:24,080 --> 00:47:26,920
Speaker 3: those followers. I hate when people say that they have fans, right, like,

918
00:47:27,719 --> 00:47:30,080
Speaker 3: why are they a fan of you? They're actually a community,

919
00:47:30,239 --> 00:47:31,880
Speaker 3: that's what you're trying to build. What are some steps

920
00:47:31,880 --> 00:47:32,319
Speaker 3: that you use?

921
00:47:33,000 --> 00:47:34,719
Speaker 6: Well, the first thing that you want to do is

922
00:47:34,760 --> 00:47:36,520
Speaker 6: you want to make sure that you're building a list.

923
00:47:36,760 --> 00:47:38,920
Speaker 6: I tell people this all the time. Your list is

924
00:47:38,960 --> 00:47:42,239
Speaker 6: the most valuable thing that you have. And if you

925
00:47:42,320 --> 00:47:44,600
Speaker 6: don't know what a list is, it is you having

926
00:47:44,680 --> 00:47:48,280
Speaker 6: a list of email addresses and people are actually opting

927
00:47:48,400 --> 00:47:51,880
Speaker 6: in so that you do not rely on social media

928
00:47:52,600 --> 00:47:55,359
Speaker 6: to connect to your audience. Your goal is to get

929
00:47:55,440 --> 00:47:58,640
Speaker 6: your audience offline as fast as possible. And when I

930
00:47:58,640 --> 00:48:02,440
Speaker 6: say as fast as possible, you being able to connect

931
00:48:02,440 --> 00:48:05,080
Speaker 6: with them off of social media. So the first thing

932
00:48:05,120 --> 00:48:07,360
Speaker 6: you want to do is you want to start building

933
00:48:07,360 --> 00:48:09,359
Speaker 6: a list. And in order for you to build a list,

934
00:48:09,400 --> 00:48:12,040
Speaker 6: you need to be providing some type of value, whether

935
00:48:12,080 --> 00:48:14,279
Speaker 6: you're in fashion and you're teaching people how to do

936
00:48:14,320 --> 00:48:17,160
Speaker 6: different fashion looks, or you're doing hair and you're teaching

937
00:48:17,200 --> 00:48:19,759
Speaker 6: people how to do this style and another two minutes, or

938
00:48:20,080 --> 00:48:22,560
Speaker 6: you may be doing fingernails, whatever it is that you

939
00:48:23,000 --> 00:48:26,000
Speaker 6: have the expertise in, whatever that problem is that you

940
00:48:26,080 --> 00:48:30,120
Speaker 6: are solving, you need to be creating content and value

941
00:48:30,640 --> 00:48:34,359
Speaker 6: and getting your people to actually opt in to get

942
00:48:34,400 --> 00:48:39,680
Speaker 6: that value. So the list building is most important. Right,

943
00:48:40,160 --> 00:48:43,920
Speaker 6: people have followers. I see people that have millions millions

944
00:48:43,920 --> 00:48:47,440
Speaker 6: of followers, I mean five hundred thousand, one million, two million,

945
00:48:47,760 --> 00:48:51,760
Speaker 6: but I don't see it often anywhere on their social media.

946
00:48:51,840 --> 00:48:55,600
Speaker 6: So you have over a million impressions a week. Most

947
00:48:55,680 --> 00:48:59,120
Speaker 6: people that have one hundred thousand followers on more, they

948
00:48:59,160 --> 00:49:03,239
Speaker 6: have about a a million impressions a week. Okay, there's

949
00:49:03,360 --> 00:49:07,439
Speaker 6: no option or lead generation tool on your page at all.

950
00:49:08,280 --> 00:49:11,799
Speaker 6: There's no free You're not giving anything away that's going

951
00:49:11,880 --> 00:49:15,720
Speaker 6: to position you to capture their information. That's a big mistake.

952
00:49:16,200 --> 00:49:19,560
Speaker 6: So the first thing that I did was create a

953
00:49:19,719 --> 00:49:23,640
Speaker 6: list building to an opten, and I've constantly focused on

954
00:49:23,719 --> 00:49:27,040
Speaker 6: providing value to my audience. Why everybody else is trying

955
00:49:27,080 --> 00:49:31,040
Speaker 6: to sell information, I'm just giving the information away because

956
00:49:31,200 --> 00:49:33,560
Speaker 6: once I give them a certain amount of information. They're

957
00:49:33,600 --> 00:49:36,160
Speaker 6: going to know and trust and believe that I know

958
00:49:36,239 --> 00:49:38,480
Speaker 6: what I'm talking about and that I can help them

959
00:49:38,640 --> 00:49:39,360
Speaker 6: in this area.

960
00:49:40,160 --> 00:49:43,319
Speaker 2: Yeah, that's are the top two things that's extremely important.

961
00:49:43,680 --> 00:49:46,319
Speaker 2: Danis Chanel shout out to her, shout out to Prince

962
00:49:46,400 --> 00:49:49,600
Speaker 2: Donelle Eyo alumni, both of them and they That's something

963
00:49:49,640 --> 00:49:51,960
Speaker 2: that Danis Chel spoke about a lot on our podcast

964
00:49:52,080 --> 00:49:54,239
Speaker 2: is you know her thing is apps. She was like,

965
00:49:54,280 --> 00:49:56,120
Speaker 2: everybody should have an app. But even if you don't

966
00:49:56,120 --> 00:49:57,759
Speaker 2: have an app, like you said, at the very least,

967
00:49:57,800 --> 00:50:01,760
Speaker 2: you should be capturing emails and phone numbers because now

968
00:50:02,800 --> 00:50:05,480
Speaker 2: like you have an email list that you can blast out,

969
00:50:06,080 --> 00:50:08,760
Speaker 2: you don't have to rely on a social media following.

970
00:50:09,040 --> 00:50:11,320
Speaker 2: So and then, like you said, one of the best

971
00:50:11,360 --> 00:50:16,240
Speaker 2: ways to capture emails is free situations, a free event,

972
00:50:16,760 --> 00:50:20,319
Speaker 2: a free webinar. People do it all the time, and

973
00:50:21,280 --> 00:50:23,879
Speaker 2: it's not like you're deceiving people, but you're getting their

974
00:50:23,880 --> 00:50:29,239
Speaker 2: information and for the value that you're providing within that

975
00:50:29,320 --> 00:50:33,480
Speaker 2: free webinar or a giveaway or sweepstakes or whatever. Most

976
00:50:33,520 --> 00:50:35,160
Speaker 2: of the time when you see people do sweepstakes or

977
00:50:35,160 --> 00:50:37,520
Speaker 2: giveaways is because they're trying to get information. So they

978
00:50:37,640 --> 00:50:41,120
Speaker 2: like email this and one person's gonna win. So if

979
00:50:41,120 --> 00:50:44,120
Speaker 2: you get a thousand emails, it's worth the price of

980
00:50:44,160 --> 00:50:46,960
Speaker 2: giving a gift to one person. But now you got

981
00:50:46,960 --> 00:50:49,800
Speaker 2: a thousand emails at it, so now you can blast

982
00:50:49,880 --> 00:50:53,120
Speaker 2: it out to a thousand people, and as it grows,

983
00:50:53,160 --> 00:50:54,000
Speaker 2: you just have more people.

984
00:50:54,040 --> 00:50:56,200
Speaker 5: That's something that I found astonishment.

985
00:50:56,239 --> 00:50:57,919
Speaker 3: It was like, yeah, get every email, get every phone

986
00:50:57,920 --> 00:51:00,680
Speaker 3: on man they had down that analyst was Socred. They

987
00:51:00,680 --> 00:51:02,600
Speaker 3: were like, look, the conversion rate on emails is like

988
00:51:02,640 --> 00:51:04,680
Speaker 3: five percent, but the conversion rate on somebody on the

989
00:51:04,680 --> 00:51:07,120
Speaker 3: text message might be like twenty seven percent. So that's

990
00:51:07,160 --> 00:51:08,920
Speaker 3: why it's important to know these things and.

991
00:51:08,880 --> 00:51:11,920
Speaker 5: To collect that data. Its goal, it is literally goal.

992
00:51:12,239 --> 00:51:14,920
Speaker 6: Yeah, for sure, I would definitely say right now. You know,

993
00:51:15,040 --> 00:51:18,760
Speaker 6: emails was five years ago and you can still get emails,

994
00:51:18,760 --> 00:51:21,840
Speaker 6: but right now my main focus is being able to

995
00:51:21,920 --> 00:51:25,279
Speaker 6: come straight to the cell phone, so definitely go text

996
00:51:25,360 --> 00:51:27,520
Speaker 6: message and having an app is great too, but you

997
00:51:27,600 --> 00:51:29,760
Speaker 6: got to get them to turn on the post the notifications,

998
00:51:29,760 --> 00:51:31,960
Speaker 6: and people turn notifications off. So you can have an

999
00:51:31,960 --> 00:51:34,319
Speaker 6: app and then you can send those notifications out, but

1000
00:51:34,320 --> 00:51:36,960
Speaker 6: if they don't have those notifications on, then you're missing it.

1001
00:51:37,000 --> 00:51:38,799
Speaker 6: So the best thing that you can do is get

1002
00:51:38,800 --> 00:51:40,640
Speaker 6: the text right now, get that phone number.

1003
00:51:40,760 --> 00:51:41,919
Speaker 5: You actually created an app?

1004
00:51:42,000 --> 00:51:44,160
Speaker 6: Correct, Yeah, I do have an app as well. So

1005
00:51:44,200 --> 00:51:49,280
Speaker 6: that's how I know. If they turn those notifications off,

1006
00:51:49,680 --> 00:51:53,839
Speaker 6: then it's like marketing is all about being visible, out

1007
00:51:53,880 --> 00:51:57,040
Speaker 6: of sight, out of mind. If the notifications are off

1008
00:51:57,280 --> 00:52:00,360
Speaker 6: or you send out too many notifications a day, people

1009
00:52:00,360 --> 00:52:02,680
Speaker 6: will turn them off and then you disappear out of

1010
00:52:02,719 --> 00:52:04,920
Speaker 6: their world completely. So the best thing that you can

1011
00:52:05,000 --> 00:52:08,319
Speaker 6: do is add value and also have a healthy text list.

1012
00:52:08,560 --> 00:52:10,440
Speaker 3: There was there were two guys that once upon a time,

1013
00:52:10,480 --> 00:52:12,719
Speaker 3: well actually four guys at the time, to try to

1014
00:52:12,760 --> 00:52:13,400
Speaker 3: create an app.

1015
00:52:13,719 --> 00:52:15,760
Speaker 5: It failed. Miserable.

1016
00:52:15,840 --> 00:52:16,560
Speaker 4: That's another thing.

1017
00:52:17,520 --> 00:52:18,840
Speaker 5: What was that process like for you?

1018
00:52:21,760 --> 00:52:25,200
Speaker 6: So for me, it's been it's been crazy. I'm actually

1019
00:52:25,239 --> 00:52:29,880
Speaker 6: having an developed right now. So there's a there's always

1020
00:52:29,960 --> 00:52:33,440
Speaker 6: a language barrier there and most.

1021
00:52:33,200 --> 00:52:38,560
Speaker 4: Of the time they're on a different time India India.

1022
00:52:39,400 --> 00:52:42,200
Speaker 5: Yeah, we know something about that.

1023
00:52:42,440 --> 00:52:44,720
Speaker 2: Yeah, we got burned, We got burnt, We got burnt

1024
00:52:44,760 --> 00:52:45,880
Speaker 2: bad in India.

1025
00:52:45,920 --> 00:52:46,600
Speaker 6: I got burned.

1026
00:52:46,800 --> 00:52:49,240
Speaker 3: Yeah, it's well documented, well.

1027
00:52:49,400 --> 00:52:51,680
Speaker 4: Cautionary tale, cautionary tale.

1028
00:52:52,560 --> 00:52:55,840
Speaker 6: Yeah, So you know, there's always a language barrier and

1029
00:52:55,880 --> 00:52:58,439
Speaker 6: there's always a time difference, so you got to stay

1030
00:52:58,520 --> 00:53:01,600
Speaker 6: up to about ten eleven o'clock to start those conversations.

1031
00:53:01,640 --> 00:53:05,680
Speaker 6: So it's really interesting. But like I said, you really

1032
00:53:05,800 --> 00:53:09,000
Speaker 6: have to add the value for people to want to

1033
00:53:09,040 --> 00:53:11,960
Speaker 6: stay around. You have to give away free game. If

1034
00:53:12,000 --> 00:53:13,680
Speaker 6: you are at a space and you're listening to this

1035
00:53:13,760 --> 00:53:16,239
Speaker 6: podcast and you still think that you need to sell

1036
00:53:16,520 --> 00:53:20,040
Speaker 6: every piece of information that you have, you're going to lose,

1037
00:53:20,040 --> 00:53:22,200
Speaker 6: and you're going to lose big. You better start adding

1038
00:53:22,239 --> 00:53:24,919
Speaker 6: value to people's lives quick because that's the only way

1039
00:53:24,920 --> 00:53:26,560
Speaker 6: you're going to get a return on your investment.

1040
00:53:27,120 --> 00:53:31,640
Speaker 2: So let me ask you this. The thing with the

1041
00:53:31,680 --> 00:53:34,839
Speaker 2: text message blast is that it's very expensive. Donelle told

1042
00:53:34,920 --> 00:53:37,400
Speaker 2: us what platform here you forgot, but what platform do

1043
00:53:37,440 --> 00:53:40,400
Speaker 2: you like? How expensive is it? Because I know it

1044
00:53:40,680 --> 00:53:42,160
Speaker 2: can be like really really expensive.

1045
00:53:44,840 --> 00:53:47,600
Speaker 6: So I shuldn't have an Aphelia link before I say

1046
00:53:47,640 --> 00:53:51,680
Speaker 6: their name, but I'm using our text boom right now.

1047
00:53:51,760 --> 00:53:54,760
Speaker 6: I think they're really cool. I'm actually in the process

1048
00:53:54,760 --> 00:53:58,160
Speaker 6: of trying to build my own text Blass system because

1049
00:53:58,320 --> 00:54:00,319
Speaker 6: that's what I've worn right now. So I look at

1050
00:54:00,320 --> 00:54:03,080
Speaker 6: how much money I spent with these companies and I'm like,

1051
00:54:03,200 --> 00:54:05,480
Speaker 6: let me build my own platform. So that's really the

1052
00:54:05,560 --> 00:54:09,719
Speaker 6: direction that I've been going in this year, formulating my

1053
00:54:09,800 --> 00:54:12,360
Speaker 6: own apps and products so that I can't use my

1054
00:54:12,400 --> 00:54:13,040
Speaker 6: own stuff.

1055
00:54:13,440 --> 00:54:15,240
Speaker 5: It's spoken like a true entrepreneur.

1056
00:54:15,360 --> 00:54:15,960
Speaker 4: That's a fact.

1057
00:54:16,320 --> 00:54:19,960
Speaker 2: A fisherman always spots another fishermen from afar, Like, I'm

1058
00:54:20,040 --> 00:54:23,160
Speaker 2: very familiar with the language that you're talking right now.

1059
00:54:23,280 --> 00:54:25,640
Speaker 4: It's right up my alley.

1060
00:54:25,760 --> 00:54:29,440
Speaker 2: So let me ask you this because I personally feel

1061
00:54:29,440 --> 00:54:32,960
Speaker 2: like Instagram ads right because not to say that, I

1062
00:54:33,000 --> 00:54:34,440
Speaker 2: don't want to say Instagram ads are bad. You can

1063
00:54:34,480 --> 00:54:36,120
Speaker 2: still run ads for people, but I think that people

1064
00:54:36,239 --> 00:54:38,000
Speaker 2: kind of don't really have a good idea of what

1065
00:54:38,000 --> 00:54:40,200
Speaker 2: they're doing with Instagram ads. Like even in our space.

1066
00:54:40,280 --> 00:54:42,360
Speaker 2: I think it's the financial page. I think a lot

1067
00:54:42,400 --> 00:54:45,960
Speaker 2: of financial pages have soured it because they're running these

1068
00:54:46,000 --> 00:54:49,160
Speaker 2: ads for so cheap, like twenty five dollars, Like they

1069
00:54:49,239 --> 00:54:51,600
Speaker 2: might have a half a million followers, and they running

1070
00:54:51,600 --> 00:54:52,640
Speaker 2: like twenty five dollar.

1071
00:54:52,520 --> 00:54:53,280
Speaker 4: Ads for people.

1072
00:54:53,920 --> 00:54:57,319
Speaker 2: And not only are they devaluing their page because there's

1073
00:54:57,320 --> 00:54:59,680
Speaker 2: so many different like it's like ten ads back to

1074
00:54:59,680 --> 00:55:04,600
Speaker 2: back to back, but now it's like you're lowering the

1075
00:55:04,719 --> 00:55:05,960
Speaker 2: value for everybody else.

1076
00:55:05,960 --> 00:55:06,839
Speaker 4: So we don't really even run.

1077
00:55:07,000 --> 00:55:08,480
Speaker 2: We don't run a lot of ads on our page

1078
00:55:08,600 --> 00:55:10,480
Speaker 2: because we just don't want to do it, but our

1079
00:55:10,520 --> 00:55:13,279
Speaker 2: price is way higher than anybody else. We do that

1080
00:55:13,320 --> 00:55:15,600
Speaker 2: for a reason to try to keep people away from that.

1081
00:55:15,640 --> 00:55:17,040
Speaker 5: If you're not serious, then you're not gonna do it.

1082
00:55:17,080 --> 00:55:18,319
Speaker 4: But you know, it's kind of rule with thumbs.

1083
00:55:18,320 --> 00:55:20,319
Speaker 2: Some people say like one thousand dollars for every one

1084
00:55:20,400 --> 00:55:22,960
Speaker 2: hundred thousand followers, that's that's how much you should charge.

1085
00:55:25,320 --> 00:55:29,520
Speaker 2: What do you think somebody should charge to run an

1086
00:55:29,560 --> 00:55:32,320
Speaker 2: ad on their page based off of like they're following.

1087
00:55:32,640 --> 00:55:35,319
Speaker 6: Yeah, so I do know that right now because I

1088
00:55:35,360 --> 00:55:37,160
Speaker 6: work with a lot of companies that reach out to

1089
00:55:37,200 --> 00:55:41,439
Speaker 6: me for ads. If you are right now, social media

1090
00:55:41,480 --> 00:55:45,319
Speaker 6: marketing and influences are crazy. So if you're anywhere in

1091
00:55:45,440 --> 00:55:49,560
Speaker 6: between the one hundred to two hundred thousand following range,

1092
00:55:50,080 --> 00:55:53,840
Speaker 6: you can make anywhere from five to ten thousand dollars

1093
00:55:53,880 --> 00:55:56,680
Speaker 6: for a paid post from a company. If you are

1094
00:55:56,760 --> 00:56:00,719
Speaker 6: at anywhere from two hundred to five hundred thousand, you

1095
00:56:00,760 --> 00:56:03,960
Speaker 6: could literally the rates right now for something like that

1096
00:56:04,120 --> 00:56:08,400
Speaker 6: is anywhere from ten to twenty five to thirty thousand

1097
00:56:08,960 --> 00:56:12,399
Speaker 6: for an actual pay post with the corporate company, and

1098
00:56:12,960 --> 00:56:17,120
Speaker 6: anything from five hundred thousand to a million. We're talking

1099
00:56:17,200 --> 00:56:21,600
Speaker 6: crazy numbers right now. With influencer marketing, I've seen companies

1100
00:56:21,640 --> 00:56:25,040
Speaker 6: pay people that I personally know anywhere from thirty to

1101
00:56:25,080 --> 00:56:26,720
Speaker 6: fifty thousand dollars for pay posts.

1102
00:56:27,160 --> 00:56:29,480
Speaker 2: And that's something that is important and the reason why

1103
00:56:29,520 --> 00:56:31,600
Speaker 2: I say it not to shame any page that's charging

1104
00:56:31,680 --> 00:56:33,640
Speaker 2: a very low amount, but I think a lot of

1105
00:56:33,680 --> 00:56:36,279
Speaker 2: times we don't take ourselves serious enough so to kind

1106
00:56:36,280 --> 00:56:38,880
Speaker 2: of use the comparison like the NFL. Right, the NFL

1107
00:56:38,960 --> 00:56:41,600
Speaker 2: has one hundred million viewers for Super Bowl and for

1108
00:56:41,640 --> 00:56:44,799
Speaker 2: a thirty second ad, they charge five million dollars for

1109
00:56:44,880 --> 00:56:46,799
Speaker 2: thirty seconds. Now, you can do the math on that,

1110
00:56:46,840 --> 00:56:49,120
Speaker 2: divide that by the one hundred and then see how

1111
00:56:49,200 --> 00:56:51,680
Speaker 2: much they're actually charging per person that's watching the Super Bowl.

1112
00:56:51,760 --> 00:56:53,440
Speaker 2: But a lot of times it's a small business. You

1113
00:56:53,440 --> 00:56:55,319
Speaker 2: gotta think the same way, right, Like why not look

1114
00:56:55,360 --> 00:56:57,680
Speaker 2: at yourself as an NFL Obviously you don't have one

1115
00:56:57,719 --> 00:57:01,560
Speaker 2: hundred million people on your page. You have ten thousand,

1116
00:57:01,960 --> 00:57:06,279
Speaker 2: fifty one hundred thousand, So it's like you're devaluing your

1117
00:57:06,280 --> 00:57:12,160
Speaker 2: brand and you're devaluing the business for everybody by charging

1118
00:57:12,320 --> 00:57:15,120
Speaker 2: twenty five dollars or thirty dollars, and it's like a

1119
00:57:15,120 --> 00:57:17,560
Speaker 2: lot of times people are scared to say okay, well

1120
00:57:17,640 --> 00:57:20,640
Speaker 2: they might not accept it. Well, you got to figure this.

1121
00:57:20,880 --> 00:57:23,640
Speaker 2: If you're doing it for fifty dollars in ad, right,

1122
00:57:24,200 --> 00:57:27,439
Speaker 2: and you're doingndred one thousand dollars, let's say fifty dollars

1123
00:57:27,440 --> 00:57:30,320
Speaker 2: worth one thousand dollars right, how many fifty dollars is

1124
00:57:30,360 --> 00:57:31,920
Speaker 2: it going to take you to equal one thousand?

1125
00:57:31,960 --> 00:57:34,560
Speaker 4: Twenty? So now you got to get twenty people to

1126
00:57:34,600 --> 00:57:38,720
Speaker 4: say yes to fifty. It's probably easier to get one

1127
00:57:38,800 --> 00:57:41,320
Speaker 4: person to say yes to a thousand than it is

1128
00:57:41,360 --> 00:57:44,600
Speaker 4: to get twenty people to say yes to fifty, So

1129
00:57:44,680 --> 00:57:48,240
Speaker 4: you don't need as many people. It's less volume, and

1130
00:57:48,280 --> 00:57:50,520
Speaker 4: you're not flooding your pages and it's not looking like

1131
00:57:50,680 --> 00:57:55,080
Speaker 4: crazy with thirty seven ads every hour, and you're keeping

1132
00:57:55,120 --> 00:57:56,240
Speaker 4: your integrity exactly.

1133
00:57:56,280 --> 00:57:57,560
Speaker 3: Or you could even like I said, you could even

1134
00:57:57,600 --> 00:58:01,000
Speaker 3: do two for five hundred. Right, it's gonna it's gonna

1135
00:58:01,000 --> 00:58:02,840
Speaker 3: lower it. And like you said, the people who are

1136
00:58:02,880 --> 00:58:05,440
Speaker 3: serious about their business and are planning on having a

1137
00:58:05,440 --> 00:58:08,680
Speaker 3: marketing budget, that five hundred is gonna it's gonna be worthwhile.

1138
00:58:08,880 --> 00:58:12,320
Speaker 2: And people have their real lives too. It's like people's like, well,

1139
00:58:12,920 --> 00:58:15,120
Speaker 2: it's not costing you anything if you put no it

1140
00:58:15,160 --> 00:58:17,960
Speaker 2: costs a lot, because it is. It costs a lot

1141
00:58:18,000 --> 00:58:19,840
Speaker 2: to you have two hundred thousand followers. It's a lot

1142
00:58:19,840 --> 00:58:26,360
Speaker 2: of work that goes into building a following, so exactly exactly,

1143
00:58:26,440 --> 00:58:29,880
Speaker 2: so you can't you can't just throw that away and

1144
00:58:30,000 --> 00:58:32,400
Speaker 2: just say, Okay, it took me three years to build

1145
00:58:32,400 --> 00:58:35,480
Speaker 2: this brand, to build this page, and I'm gonna sell

1146
00:58:35,520 --> 00:58:37,880
Speaker 2: it for twenty five dollars.

1147
00:58:37,880 --> 00:58:41,600
Speaker 3: ADS lots, right, they're just doing one off, so fifty dollars,

1148
00:58:41,640 --> 00:58:43,320
Speaker 3: Like it makes no sense, ridiculous.

1149
00:58:43,800 --> 00:58:45,920
Speaker 2: And then also another thing I like about ads too,

1150
00:58:45,960 --> 00:58:47,800
Speaker 2: and saying I got this from val shot out to

1151
00:58:47,840 --> 00:58:49,400
Speaker 2: her she's one of the first people that I saw

1152
00:58:49,520 --> 00:58:51,760
Speaker 2: doing it. Where like, if we want to if we

1153
00:58:51,880 --> 00:58:55,880
Speaker 2: run a paid post on social media, it's not obvious

1154
00:58:56,000 --> 00:58:59,320
Speaker 2: that it's paid. It's like, I feel like you got

1155
00:58:59,320 --> 00:59:01,720
Speaker 2: to have some integrity and some taste to it, so

1156
00:59:01,840 --> 00:59:05,040
Speaker 2: like you know, it's a story, and it's saying like,

1157
00:59:05,120 --> 00:59:07,760
Speaker 2: you know, it's obvious that obviously you know somebody posted,

1158
00:59:07,800 --> 00:59:10,440
Speaker 2: but it's not like to say, okay, here it is

1159
00:59:10,480 --> 00:59:12,880
Speaker 2: a flyer and this person is like, you gotta come

1160
00:59:12,880 --> 00:59:15,160
Speaker 2: with a story. It has to make sense, it has

1161
00:59:15,200 --> 00:59:18,000
Speaker 2: to in line with other stuff that we usually post,

1162
00:59:18,080 --> 00:59:20,640
Speaker 2: so it's not like completely out of pocket at all.

1163
00:59:21,120 --> 00:59:22,640
Speaker 2: And I saw her do that. She had a Calvin

1164
00:59:22,680 --> 00:59:24,960
Speaker 2: Klein I think AD and she's a school teacher, so

1165
00:59:25,000 --> 00:59:27,440
Speaker 2: it's like how you mix being a school teacher with

1166
00:59:27,440 --> 00:59:29,120
Speaker 2: a Calvin Klin AD. But the way she did it

1167
00:59:29,160 --> 00:59:31,960
Speaker 2: was very tastefully done, and you didn't really even know

1168
00:59:32,240 --> 00:59:34,120
Speaker 2: it was an AD until you saw a hashtag AD.

1169
00:59:34,400 --> 00:59:36,400
Speaker 3: It's important because at that time, like she knows her

1170
00:59:36,400 --> 00:59:38,120
Speaker 3: brand and she knows what matches her brand. We've had

1171
00:59:38,160 --> 00:59:40,440
Speaker 3: some offers, it just didn't make sense for us to

1172
00:59:40,480 --> 00:59:43,280
Speaker 3: be doing some of the office that we're being presented with.

1173
00:59:43,560 --> 00:59:46,160
Speaker 5: But that's important too, knowing your brand and understanding your brand.

1174
00:59:46,960 --> 00:59:52,920
Speaker 2: Yeah, that's a fact. That's a fact. And then okay,

1175
00:59:53,040 --> 00:59:55,640
Speaker 2: so the last thing I wanted to talk about was

1176
00:59:56,640 --> 01:00:01,400
Speaker 2: how do you feel about So we talked ads. We

1177
01:00:01,480 --> 01:00:07,080
Speaker 2: talked about building a community, but like course situation, because

1178
01:00:07,080 --> 01:00:10,160
Speaker 2: that's something that's extremely popular these days is.

1179
01:00:10,920 --> 01:00:15,960
Speaker 4: Of course course of course, So courses are huge right now.

1180
01:00:16,280 --> 01:00:18,520
Speaker 4: There's all kinds of courses for everything. And I'm a

1181
01:00:18,520 --> 01:00:20,240
Speaker 4: big fan of it because I like, I look at

1182
01:00:20,280 --> 01:00:22,840
Speaker 4: it like, you know, if you're gonna pay money to

1183
01:00:22,920 --> 01:00:26,000
Speaker 4: make mistakes like and learn on your own, why not

1184
01:00:26,520 --> 01:00:28,919
Speaker 4: get a course for one thousand dollars five hundred whatever.

1185
01:00:28,960 --> 01:00:30,320
Speaker 4: And it's pretty much you can get a course on

1186
01:00:30,360 --> 01:00:33,960
Speaker 4: real estate, stocks, social media marketing, all that stuff, all

1187
01:00:34,000 --> 01:00:37,400
Speaker 4: of the above bigger topic. But I think even the

1188
01:00:37,480 --> 01:00:41,160
Speaker 4: course has to be done correctly, has to be promoted correctly.

1189
01:00:41,520 --> 01:00:44,760
Speaker 4: But that's another revenue stream for people as well. So

1190
01:00:44,760 --> 01:00:45,640
Speaker 4: what's your thoughts on that.

1191
01:00:46,480 --> 01:00:50,040
Speaker 6: I think courses are amazing, you know, I think they're great.

1192
01:00:50,120 --> 01:00:53,440
Speaker 6: I think that it's really about finding the experts and

1193
01:00:53,480 --> 01:00:58,200
Speaker 6: people who actually have experience in the actual niche markets

1194
01:00:58,240 --> 01:01:01,240
Speaker 6: that they're teaching on right now. Are cool, But we

1195
01:01:01,360 --> 01:01:05,080
Speaker 6: also have people who haven't done anything and they're just

1196
01:01:05,160 --> 01:01:07,720
Speaker 6: creating these courses, So you have to be careful as well.

1197
01:01:07,760 --> 01:01:10,400
Speaker 6: You have people who have not had a lot of

1198
01:01:10,440 --> 01:01:13,480
Speaker 6: experience and they're just creating courses. So for me, I

1199
01:01:13,520 --> 01:01:15,720
Speaker 6: think their courses are great, but we need to make

1200
01:01:15,760 --> 01:01:18,360
Speaker 6: sure that people have skin in the game and that

1201
01:01:18,440 --> 01:01:21,960
Speaker 6: we can see the results and they can actually teach us. Right.

1202
01:01:22,480 --> 01:01:25,680
Speaker 6: I'm really big on intimacy. So even for me, when

1203
01:01:26,120 --> 01:01:28,320
Speaker 6: I have programs and things in place that I'm offering

1204
01:01:28,400 --> 01:01:32,200
Speaker 6: to my audience, I'm really big on intimacy and people

1205
01:01:32,200 --> 01:01:35,520
Speaker 6: being able to actually talk to me and connect with

1206
01:01:35,600 --> 01:01:38,560
Speaker 6: me and touch me. They need to feel that when

1207
01:01:38,600 --> 01:01:41,000
Speaker 6: working with me. So I think for me, that's at

1208
01:01:41,040 --> 01:01:43,440
Speaker 6: the top of my list. Courses are cool, but the

1209
01:01:43,600 --> 01:01:46,440
Speaker 6: value needs to be there and the intimacy needs to

1210
01:01:46,440 --> 01:01:47,560
Speaker 6: be there if the price.

1211
01:01:47,800 --> 01:01:50,120
Speaker 2: And I always tell people all the time, entrepreneurs never

1212
01:01:50,160 --> 01:01:52,760
Speaker 2: be ashamed to make money, Like I think a lot

1213
01:01:52,800 --> 01:01:54,919
Speaker 2: of times people, especially when it comes to education, people

1214
01:01:54,920 --> 01:01:57,040
Speaker 2: are kind of weirded out a little bit, like I

1215
01:01:57,080 --> 01:01:59,720
Speaker 2: don't want to charge for this, Like I mean, if

1216
01:01:59,760 --> 01:02:02,479
Speaker 2: you're putting together something that's going to take your time

1217
01:02:03,200 --> 01:02:06,080
Speaker 2: and it's something that you have information and you can

1218
01:02:06,120 --> 01:02:09,560
Speaker 2: benefit people and it's done tastefully, I mean, it's like

1219
01:02:09,600 --> 01:02:09,880
Speaker 2: why not.

1220
01:02:10,160 --> 01:02:10,560
Speaker 4: I think.

1221
01:02:10,720 --> 01:02:12,520
Speaker 2: I think the biggest thing is, like even with like

1222
01:02:12,600 --> 01:02:16,120
Speaker 2: online subscription, is that my thing is that you have

1223
01:02:16,200 --> 01:02:18,640
Speaker 2: to give ten times more value than what you're charging.

1224
01:02:18,960 --> 01:02:21,320
Speaker 2: That's just like how I no matter what it is.

1225
01:02:21,360 --> 01:02:24,760
Speaker 2: So it's like even for our thing. Eyl University is

1226
01:02:24,760 --> 01:02:28,400
Speaker 2: an online platform that has like over seventy courses, weekly webinars,

1227
01:02:28,440 --> 01:02:30,960
Speaker 2: a private realistic Facebook group, all that stuff, and we're

1228
01:02:31,040 --> 01:02:32,720
Speaker 2: running a code now where it's like you can get

1229
01:02:32,720 --> 01:02:34,520
Speaker 2: it for one hundred and ninety nine dollars for the

1230
01:02:34,640 --> 01:02:37,720
Speaker 2: entire year. So it's like we haven't had one complaint

1231
01:02:37,920 --> 01:02:39,720
Speaker 2: yet where somebody says that they got.

1232
01:02:41,760 --> 01:02:44,920
Speaker 4: Nah, yeah it's that price. That price is going up.

1233
01:02:45,000 --> 01:02:47,720
Speaker 2: That price is going but yeah, so it's like, you know,

1234
01:02:48,080 --> 01:02:50,800
Speaker 2: it's like you can't say you didn't get your money's worth.

1235
01:02:50,920 --> 01:02:52,840
Speaker 4: It's that literally is impossible.

1236
01:02:53,400 --> 01:02:55,440
Speaker 2: So you know, I just think that I just I

1237
01:02:55,440 --> 01:02:58,360
Speaker 2: wanted to say that because I don't want to discourage

1238
01:02:58,600 --> 01:03:02,960
Speaker 2: entrepreneurs from having courses, having online subscription services.

1239
01:03:03,000 --> 01:03:03,240
Speaker 6: I don't.

1240
01:03:03,320 --> 01:03:05,440
Speaker 2: I think it's great, but just make sure you're doing

1241
01:03:05,480 --> 01:03:09,480
Speaker 2: it for the right reason and you're adding value. Don't

1242
01:03:09,560 --> 01:03:11,400
Speaker 2: like a lot of time, like you said, people not

1243
01:03:11,440 --> 01:03:15,120
Speaker 2: even experts in their field, and they're having these courses

1244
01:03:15,240 --> 01:03:17,520
Speaker 2: or they're having these programs and it's like.

1245
01:03:18,000 --> 01:03:20,280
Speaker 4: You you just started last week.

1246
01:03:22,680 --> 01:03:24,480
Speaker 5: What's the proof what you say?

1247
01:03:25,680 --> 01:03:27,000
Speaker 2: Yeah, I don't even want to see the bank account

1248
01:03:27,040 --> 01:03:30,800
Speaker 2: because it's like I just feel like experience was like

1249
01:03:30,200 --> 01:03:34,280
Speaker 2: you like you have to kind of or network with professionals. Right,

1250
01:03:34,400 --> 01:03:38,439
Speaker 2: it's like, so you know that's another way to make

1251
01:03:38,520 --> 01:03:41,920
Speaker 2: money online, right in full transparency. I mean it's obvious,

1252
01:03:42,400 --> 01:03:45,040
Speaker 2: but it's it's It could be very lucrative, but you

1253
01:03:45,160 --> 01:03:48,120
Speaker 2: just have to make sure that it's done tastefully and

1254
01:03:48,160 --> 01:03:51,080
Speaker 2: you're adding value. Money is always gonna come on the

1255
01:03:51,120 --> 01:03:53,520
Speaker 2: back end as long as you put value first.

1256
01:03:54,440 --> 01:03:59,480
Speaker 3: Can we can we can we talk about your platform

1257
01:04:00,000 --> 01:04:03,960
Speaker 3: little bit, Girls ceo, Inc. Because I love I love it, man,

1258
01:04:04,000 --> 01:04:06,439
Speaker 3: how to turn your side hust onto a serious cash flow.

1259
01:04:07,120 --> 01:04:10,760
Speaker 3: It's a solution for women who lack of blueprint for success.

1260
01:04:11,240 --> 01:04:13,440
Speaker 3: And one of the best things I heard from you

1261
01:04:13,560 --> 01:04:16,760
Speaker 3: speaking it was like it's empowerment over fear because a

1262
01:04:16,760 --> 01:04:18,400
Speaker 3: lot of times when we want to get into things,

1263
01:04:18,720 --> 01:04:21,400
Speaker 3: we struggle and we've been shamed into struggle. And I

1264
01:04:21,440 --> 01:04:23,960
Speaker 3: know you talk about sharing your shame is one of

1265
01:04:23,960 --> 01:04:26,480
Speaker 3: the things. Can you talk about girl CEO and what

1266
01:04:26,520 --> 01:04:27,440
Speaker 3: it's all about?

1267
01:04:28,040 --> 01:04:31,680
Speaker 6: Yes? So, girl ceo is a platform and it's literally

1268
01:04:31,720 --> 01:04:35,320
Speaker 6: the playground for female entrepreneurs. We are a no fluff zones,

1269
01:04:35,440 --> 01:04:40,000
Speaker 6: so we equipped we don't empower, we equip I'm so

1270
01:04:40,280 --> 01:04:43,240
Speaker 6: kind of over the empowerment word. I'm really big on

1271
01:04:43,680 --> 01:04:49,640
Speaker 6: equipping and educating. We really just get to the meat

1272
01:04:49,640 --> 01:04:52,919
Speaker 6: and potatoes and business. So we're really big on real resources,

1273
01:04:53,040 --> 01:04:56,960
Speaker 6: real tools, and real information to help women scale their businesses.

1274
01:04:57,400 --> 01:05:01,080
Speaker 6: We connect with our members daily inside of our community.

1275
01:05:01,160 --> 01:05:03,800
Speaker 6: We do a live masterclass inside of our community for

1276
01:05:03,840 --> 01:05:07,000
Speaker 6: our actual members, and we bring experts in as well

1277
01:05:07,520 --> 01:05:09,880
Speaker 6: to educate them and give them tools and resources to

1278
01:05:09,920 --> 01:05:13,400
Speaker 6: help them grow and scale their businesses. So we like information.

1279
01:05:13,560 --> 01:05:15,640
Speaker 6: We don't like motivation. We tell people all the time.

1280
01:05:15,720 --> 01:05:18,560
Speaker 6: You can get motivation on YouTube. You can get quote

1281
01:05:18,560 --> 01:05:21,080
Speaker 6: grams on YouTube. You don't need any more quote grams

1282
01:05:21,080 --> 01:05:23,840
Speaker 6: posting inside the community. We need tools, we need resources.

1283
01:05:23,840 --> 01:05:26,560
Speaker 6: We want to know the software that you're using. We

1284
01:05:26,600 --> 01:05:28,320
Speaker 6: want to know about your funnel, we want to know

1285
01:05:28,320 --> 01:05:30,800
Speaker 6: about that pixel, we want to know about retargeting ads.

1286
01:05:31,120 --> 01:05:34,160
Speaker 6: We want to know the real game. So that is

1287
01:05:34,200 --> 01:05:37,720
Speaker 6: what we strive to put in front of our members.

1288
01:05:37,360 --> 01:05:38,920
Speaker 4: Every single day for sure.

1289
01:05:39,000 --> 01:05:41,640
Speaker 2: So all right, so that in the last segment, we're

1290
01:05:41,680 --> 01:05:44,840
Speaker 2: going to bring it home and yeah, just add a

1291
01:05:44,880 --> 01:05:47,480
Speaker 2: little bit more value and put some more spice on it.

1292
01:05:47,960 --> 01:05:50,160
Speaker 2: So all right, So in the last segment, we're going

1293
01:05:50,200 --> 01:05:52,240
Speaker 2: to bring it home. But I just had one question

1294
01:05:52,280 --> 01:05:55,920
Speaker 2: before first. So I know you said side hustle to

1295
01:05:56,040 --> 01:05:57,720
Speaker 2: cash flow. That's one of the things I saw on

1296
01:05:57,760 --> 01:06:00,800
Speaker 2: your page. So how what does that mean as far

1297
01:06:00,840 --> 01:06:02,640
Speaker 2: as side hustle to cash flow Because a lot of

1298
01:06:02,640 --> 01:06:07,640
Speaker 2: people are trying to become entrepreneurs today, especially with coronavirus,

1299
01:06:07,680 --> 01:06:09,720
Speaker 2: A lot of people have lost their jobs and they

1300
01:06:09,800 --> 01:06:12,760
Speaker 2: might have different talents, whether it's doing here or whether

1301
01:06:12,760 --> 01:06:18,040
Speaker 2: it's you know, designing clothes whatever, So what's what's how

1302
01:06:18,040 --> 01:06:20,200
Speaker 2: do you how do we turn a side hustle into

1303
01:06:20,200 --> 01:06:21,360
Speaker 2: a cash flow opportunity.

1304
01:06:22,120 --> 01:06:26,760
Speaker 6: I think that the side hustle turns into actual cash

1305
01:06:26,760 --> 01:06:30,800
Speaker 6: flow and consistent revenue when we have systems in place. Initially,

1306
01:06:30,960 --> 01:06:34,400
Speaker 6: when we are just hustling, we are doing whatever we

1307
01:06:34,440 --> 01:06:37,040
Speaker 6: can do to make a dollar. But when we actually

1308
01:06:37,160 --> 01:06:39,360
Speaker 6: sit down and we have systems in place with our

1309
01:06:39,400 --> 01:06:42,600
Speaker 6: businesses and we understand what people want, we understand who

1310
01:06:42,600 --> 01:06:45,560
Speaker 6: our audience is. We have our email lists, we have

1311
01:06:45,640 --> 01:06:48,720
Speaker 6: our graphic design, we have our post schedule setup. We

1312
01:06:48,840 --> 01:06:52,360
Speaker 6: know because we study our analytics. That's when things go

1313
01:06:52,400 --> 01:06:56,919
Speaker 6: from side hustle to an actual functioning business. Right when

1314
01:06:56,920 --> 01:06:59,560
Speaker 6: you can literally predict what the profits are going to

1315
01:06:59,600 --> 01:07:02,840
Speaker 6: be because you study the analytics, and I think that's

1316
01:07:02,880 --> 01:07:05,560
Speaker 6: when you transition out of side hustle mode. The side

1317
01:07:05,600 --> 01:07:07,600
Speaker 6: hustle is just like I'm trying to get a dollar

1318
01:07:07,640 --> 01:07:11,040
Speaker 6: as fast as I can. I'm doing everything by myself.

1319
01:07:11,800 --> 01:07:14,880
Speaker 6: I remember being that person, Like it's like you go

1320
01:07:14,920 --> 01:07:18,720
Speaker 6: to McDonald's. McDonald's is not taking the order, dropping the fries,

1321
01:07:18,800 --> 01:07:23,400
Speaker 6: cleaning the bathroom and doing a million things restocking the

1322
01:07:23,440 --> 01:07:26,560
Speaker 6: catch up. One person isn't doing that. So I think

1323
01:07:26,600 --> 01:07:29,760
Speaker 6: that we transition into major cash flow when we understand

1324
01:07:29,760 --> 01:07:32,440
Speaker 6: our business, when it's my thought clearly, when we can

1325
01:07:32,520 --> 01:07:38,200
Speaker 6: make predictions based on our actual analytics and we know, okay,

1326
01:07:38,920 --> 01:07:41,680
Speaker 6: the last two years we've made this amount of money. Right,

1327
01:07:41,760 --> 01:07:45,320
Speaker 6: Sometimes we make predictions based on when we just launch,

1328
01:07:45,640 --> 01:07:47,640
Speaker 6: but what is the income want to look for that

1329
01:07:47,680 --> 01:07:50,520
Speaker 6: business three to four years down the line? Right? Do

1330
01:07:50,600 --> 01:07:53,360
Speaker 6: you have systems in place? Do you have tools in place?

1331
01:07:53,400 --> 01:07:55,640
Speaker 6: Do you have your email list, do you have your

1332
01:07:56,000 --> 01:07:58,320
Speaker 6: your person that's going to run your ads? Do you

1333
01:07:58,360 --> 01:08:02,120
Speaker 6: have your graphic designer. I believe that we transition out

1334
01:08:02,120 --> 01:08:06,640
Speaker 6: of side hustle when we have systems, services, software and place,

1335
01:08:06,680 --> 01:08:09,080
Speaker 6: when we have a team, when we have our post schedule,

1336
01:08:09,160 --> 01:08:11,560
Speaker 6: we have things actually set up the right way. Even

1337
01:08:11,760 --> 01:08:14,760
Speaker 6: as far as the legal entities behind our businesses. You know,

1338
01:08:14,800 --> 01:08:16,400
Speaker 6: I have so many people that think that if we

1339
01:08:16,479 --> 01:08:20,400
Speaker 6: just set up an Instagram account, we're a business. We

1340
01:08:20,479 --> 01:08:23,840
Speaker 6: have an Instagram name, I own that name, whatever that

1341
01:08:23,960 --> 01:08:27,479
Speaker 6: page is, that's what we own. So for me, going

1342
01:08:27,560 --> 01:08:32,320
Speaker 6: from side hustle mentality, that's when mentally you're not all

1343
01:08:32,320 --> 01:08:35,639
Speaker 6: the way there, right. I remember when I was in

1344
01:08:35,640 --> 01:08:38,479
Speaker 6: side hustle mode. When I was inside hustle mode, I

1345
01:08:38,520 --> 01:08:42,920
Speaker 6: was in a desperate place. I was in a desperate place.

1346
01:08:43,040 --> 01:08:46,200
Speaker 6: I just needed to make money to survive. But when

1347
01:08:46,280 --> 01:08:49,280
Speaker 6: I was all in and I created a business, it

1348
01:08:49,360 --> 01:08:52,599
Speaker 6: wasn't just about making the dollar quick. It was about

1349
01:08:52,720 --> 01:08:56,880
Speaker 6: making sure that I'm building and creating something that can

1350
01:08:56,960 --> 01:08:59,759
Speaker 6: last ten to twenty years from now. Building a legacy

1351
01:08:59,800 --> 01:09:02,440
Speaker 6: B business versus this how hustle business.

1352
01:09:03,360 --> 01:09:07,800
Speaker 2: Yeah, that's powerful, that's extremely powerful. And working from home.

1353
01:09:07,920 --> 01:09:09,560
Speaker 2: I want it because, like I said, I mean, we

1354
01:09:10,400 --> 01:09:13,320
Speaker 2: have a large women listenership and we want to some

1355
01:09:13,800 --> 01:09:17,160
Speaker 2: topics are more relevant than others for women. But one

1356
01:09:17,200 --> 01:09:19,639
Speaker 2: of the things you said early on was like spending

1357
01:09:19,680 --> 01:09:23,920
Speaker 2: time with your children and for everybody, men and women,

1358
01:09:24,000 --> 01:09:26,559
Speaker 2: but a lot of time women struggle with that as

1359
01:09:26,600 --> 01:09:28,360
Speaker 2: far as you know, not being able to spend that

1360
01:09:28,439 --> 01:09:30,720
Speaker 2: stops I think a lot of women from becoming entrepreneurs.

1361
01:09:30,760 --> 01:09:32,800
Speaker 2: So one of the great things now is that you

1362
01:09:32,800 --> 01:09:34,880
Speaker 2: can start a business and you're working at home. So

1363
01:09:35,000 --> 01:09:39,080
Speaker 2: what are some of the benefits, perks, challenges being a

1364
01:09:39,120 --> 01:09:43,000
Speaker 2: full time mother, being a full time entrepreneur working from home,

1365
01:09:43,280 --> 01:09:45,439
Speaker 2: because that's a that's a whole different conversation as well.

1366
01:09:45,640 --> 01:09:47,760
Speaker 6: Yeah, I mean, right now we're in the middle of

1367
01:09:47,800 --> 01:09:50,280
Speaker 6: COVID nineteen. Who knows, I don't know if you guys

1368
01:09:50,320 --> 01:09:52,680
Speaker 6: are Airn's during this time or not, but right now

1369
01:09:52,680 --> 01:09:56,679
Speaker 6: we're in the middle of COVID nineteen and I'm a mom,

1370
01:09:56,880 --> 01:09:59,240
Speaker 6: so I have three children that are in school right now.

1371
01:09:59,640 --> 01:10:05,000
Speaker 6: So doing the digital online learning has been new for me.

1372
01:10:05,720 --> 01:10:10,559
Speaker 6: And my company solely pays my bills, right so I

1373
01:10:10,640 --> 01:10:13,680
Speaker 6: have to juggle. It's been hard. And as much as

1374
01:10:13,680 --> 01:10:15,519
Speaker 6: I want to be one of those people, you know,

1375
01:10:15,600 --> 01:10:17,800
Speaker 6: we see every these women that go a lot and like, yeah,

1376
01:10:17,800 --> 01:10:20,120
Speaker 6: I have this perfect schedule, I have it all back down,

1377
01:10:21,040 --> 01:10:23,360
Speaker 6: Dinner is made at this time, Brunch is done at

1378
01:10:23,400 --> 01:10:25,960
Speaker 6: this time, I'm doing my exercise at this time. I don't.

1379
01:10:26,800 --> 01:10:27,200
Speaker 6: I don't.

1380
01:10:27,280 --> 01:10:28,000
Speaker 5: Most of us don't.

1381
01:10:29,080 --> 01:10:33,920
Speaker 6: I don't, and it's hard. It's hard, but I'm just thankful.

1382
01:10:34,400 --> 01:10:37,280
Speaker 6: I think one of the purses my daughter. I was

1383
01:10:37,320 --> 01:10:39,759
Speaker 6: actually working with a client before I did this webinar,

1384
01:10:40,360 --> 01:10:43,800
Speaker 6: and she was holding the camera and she walked in

1385
01:10:43,800 --> 01:10:46,479
Speaker 6: while I was actually helpful one of my clients, and

1386
01:10:46,640 --> 01:10:50,240
Speaker 6: she said, this is my working mom, you guys, And

1387
01:10:50,280 --> 01:10:52,320
Speaker 6: she said, say turn around. I'm gonna turn the camera

1388
01:10:52,320 --> 01:10:53,920
Speaker 6: around and I want you guys to say how to her.

1389
01:10:54,439 --> 01:10:58,000
Speaker 6: But she addressed me as her working mom. And I

1390
01:10:58,040 --> 01:11:01,559
Speaker 6: think one of the perks even in that moment, I

1391
01:11:01,640 --> 01:11:05,200
Speaker 6: was just I felt so proud to be her mom

1392
01:11:05,800 --> 01:11:09,280
Speaker 6: that she acknowledged me in that way, because I'm now

1393
01:11:09,400 --> 01:11:12,280
Speaker 6: showing her that women can work hard, women can have

1394
01:11:12,680 --> 01:11:16,559
Speaker 6: that financial stability and that there's balance there. You know,

1395
01:11:17,479 --> 01:11:19,760
Speaker 6: when I was growing up, I was in school when

1396
01:11:19,760 --> 01:11:22,120
Speaker 6: my mom was working. I was in school when my

1397
01:11:22,200 --> 01:11:25,479
Speaker 6: dad was working. There wasn't anyone there to show me

1398
01:11:25,560 --> 01:11:27,880
Speaker 6: how to run a business. No one ever talked to

1399
01:11:27,920 --> 01:11:32,200
Speaker 6: me about entrepreneurship. My family always encouraged me to go

1400
01:11:32,240 --> 01:11:34,840
Speaker 6: and work for someone else. So to be able to

1401
01:11:35,040 --> 01:11:38,840
Speaker 6: have my children here. It's changed the mindset of my

1402
01:11:39,000 --> 01:11:41,760
Speaker 6: kids because my kids want to be entrepreneurs now. So

1403
01:11:42,400 --> 01:11:45,000
Speaker 6: I'm showing them versus telling them. And I believe that

1404
01:11:45,080 --> 01:11:48,160
Speaker 6: people listen more when you show them versus when you

1405
01:11:48,280 --> 01:11:49,960
Speaker 6: just tell them what they should do. Yeah.

1406
01:11:50,000 --> 01:11:52,479
Speaker 3: So like you said that they're becoming entrepreneurs, that they

1407
01:11:52,520 --> 01:11:54,519
Speaker 3: have any businesses that they've started or they're interested in

1408
01:11:54,720 --> 01:11:55,080
Speaker 3: right now.

1409
01:11:55,960 --> 01:11:58,200
Speaker 6: Well, my daughter you can probably hear a screaming through

1410
01:11:58,240 --> 01:12:00,559
Speaker 6: the door right now. She wants to be an actor,

1411
01:12:01,000 --> 01:12:04,760
Speaker 6: so she's always acting. She has her own line within

1412
01:12:04,800 --> 01:12:08,719
Speaker 6: my company. And my seventeen year old daughter, she's actually

1413
01:12:09,240 --> 01:12:12,000
Speaker 6: in high school. And why she's in high school, she's

1414
01:12:12,000 --> 01:12:15,800
Speaker 6: getting her cosmetology license, so she's actually doing hair on

1415
01:12:15,880 --> 01:12:18,879
Speaker 6: the side right now. So, yes, my children are definitely

1416
01:12:19,800 --> 01:12:20,759
Speaker 6: they're side of hustlers.

1417
01:12:21,360 --> 01:12:22,599
Speaker 5: That's beautiful. Beautiful.

1418
01:12:22,920 --> 01:12:25,680
Speaker 3: I know you that you have a fashion line as well, right,

1419
01:12:25,960 --> 01:12:27,519
Speaker 3: you have some stuff in fashion as well.

1420
01:12:28,479 --> 01:12:30,880
Speaker 6: No, so we have Girls Ceo Look of the Weeks

1421
01:12:30,920 --> 01:12:33,600
Speaker 6: and we just do different looks, but we mostly have

1422
01:12:33,760 --> 01:12:36,960
Speaker 6: merchandise that empower women that say like girl ceo on

1423
01:12:37,120 --> 01:12:40,680
Speaker 6: it or things motivational merchandise for the women who are

1424
01:12:40,720 --> 01:12:43,320
Speaker 6: in our community and outside of the community who are

1425
01:12:43,360 --> 01:12:44,639
Speaker 6: starting their journeys as well.

1426
01:12:44,960 --> 01:12:47,559
Speaker 2: So what is it like as far as social media?

1427
01:12:47,840 --> 01:12:51,679
Speaker 2: I know Instagram has been like your main focus, It's

1428
01:12:51,680 --> 01:12:53,320
Speaker 2: been our main focus as well, but there's a lot

1429
01:12:53,320 --> 01:12:58,439
Speaker 2: of stuff even with TikTok now, Facebook, Twitter. Would you

1430
01:12:58,560 --> 01:13:01,840
Speaker 2: suggest that people would focus their energy on one particular

1431
01:13:01,880 --> 01:13:05,840
Speaker 2: platform growing on social media following or should they diversify

1432
01:13:05,960 --> 01:13:09,520
Speaker 2: and kind of spread themselves across all all areas.

1433
01:13:10,040 --> 01:13:13,120
Speaker 6: I would say start with one or two. I would

1434
01:13:13,120 --> 01:13:15,479
Speaker 6: say definitely start with one or two. You're going to

1435
01:13:15,520 --> 01:13:19,840
Speaker 6: have to diversify because things are changing, for sure, But

1436
01:13:19,920 --> 01:13:23,080
Speaker 6: I would definitely say start with one or two. Don't

1437
01:13:23,120 --> 01:13:27,120
Speaker 6: overextend yourself trying to be on every single platform. But

1438
01:13:27,280 --> 01:13:30,080
Speaker 6: I would definitely say, fine, two that are working for you,

1439
01:13:30,640 --> 01:13:33,720
Speaker 6: some don't work, you know, some may work for some

1440
01:13:33,760 --> 01:13:36,240
Speaker 6: people and then others don't work for others. So I say,

1441
01:13:36,320 --> 01:13:37,720
Speaker 6: focus on what's working for you.

1442
01:13:38,720 --> 01:13:40,759
Speaker 4: Yeah, I agree, I agree.

1443
01:13:40,840 --> 01:13:44,320
Speaker 2: I mean, like I said, I understand Instagram like the

1444
01:13:44,320 --> 01:13:44,880
Speaker 2: back of my hand.

1445
01:13:44,920 --> 01:13:46,200
Speaker 4: I go on Twitter. I don't even know.

1446
01:13:46,120 --> 01:13:47,920
Speaker 2: How to use it properly, Like I just learned how

1447
01:13:47,960 --> 01:13:53,640
Speaker 2: to a thread tweet together yesterday actually, so you know,

1448
01:13:53,800 --> 01:13:56,519
Speaker 2: but I mean the more people you can reach, the better.

1449
01:13:56,560 --> 01:13:58,400
Speaker 2: So I would definitely say, you know, it's a good

1450
01:13:58,439 --> 01:14:01,160
Speaker 2: idea to be on those platforms, but you know, figure

1451
01:14:01,160 --> 01:14:02,920
Speaker 2: out how to master one, then you can master the

1452
01:14:02,960 --> 01:14:05,439
Speaker 2: other ones and then kind of like you know, figure

1453
01:14:05,439 --> 01:14:07,320
Speaker 2: it out from there. So I want to talk about

1454
01:14:07,320 --> 01:14:09,080
Speaker 2: before we before we wrap it up, you have a

1455
01:14:09,280 --> 01:14:12,639
Speaker 2: six week program to help women. Is it just women or.

1456
01:14:13,000 --> 01:14:17,040
Speaker 6: So I have men and women that actually take my course.

1457
01:14:17,320 --> 01:14:19,080
Speaker 2: Okay, so you have a six week course where you

1458
01:14:19,120 --> 01:14:24,519
Speaker 2: help entrepreneurs master online business and social media and things

1459
01:14:24,560 --> 01:14:25,680
Speaker 2: that nature. Can you talk about that?

1460
01:14:26,640 --> 01:14:30,439
Speaker 6: Yeah, So my course is called the Success Free Requit

1461
01:14:30,640 --> 01:14:33,280
Speaker 6: and it is a six week course help people build

1462
01:14:33,280 --> 01:14:37,120
Speaker 6: their brands online. The main focus is really helping people

1463
01:14:37,360 --> 01:14:42,840
Speaker 6: find their voice and be more authentic themmselves and really

1464
01:14:43,000 --> 01:14:46,720
Speaker 6: understanding how to use the internet when doing it. We

1465
01:14:46,840 --> 01:14:52,839
Speaker 6: focus on everything from storytelling, brand storytelling, lead generation, automating business,

1466
01:14:53,800 --> 01:14:55,960
Speaker 6: being able to set your business up in a way

1467
01:14:56,000 --> 01:14:59,479
Speaker 6: where you can actually attract feeds and generate traffic in

1468
01:14:59,560 --> 01:15:02,840
Speaker 6: your sleep. And then we also teach influencer marketing as well.

1469
01:15:03,720 --> 01:15:07,719
Speaker 3: Dope, no, you have from mopping floors to making millions

1470
01:15:07,760 --> 01:15:08,560
Speaker 3: on Instagram.

1471
01:15:08,720 --> 01:15:11,320
Speaker 5: You're in an established author. We go need more books

1472
01:15:11,320 --> 01:15:12,160
Speaker 5: coming down the line.

1473
01:15:12,800 --> 01:15:15,519
Speaker 6: I'm working on a book right now. Actually, my next

1474
01:15:15,520 --> 01:15:18,400
Speaker 6: book is going to talk about transitioning from corporate America

1475
01:15:18,960 --> 01:15:20,840
Speaker 6: into full time entrepreneurship.

1476
01:15:21,880 --> 01:15:24,040
Speaker 2: Dope and the course we have the link in the

1477
01:15:24,080 --> 01:15:29,000
Speaker 2: bio if you're listening to this on Apple, Spotify or YouTube.

1478
01:15:29,200 --> 01:15:32,320
Speaker 2: And just for our community, EYL community, you gave a

1479
01:15:32,360 --> 01:15:34,519
Speaker 2: special deal. You gave one hundred dollars off of the

1480
01:15:34,560 --> 01:15:38,640
Speaker 2: package and that's exclusive, that's only for EYL community. And

1481
01:15:39,120 --> 01:15:41,639
Speaker 2: I mean the program is dope. I actually look through

1482
01:15:41,640 --> 01:15:44,479
Speaker 2: it and you know that six week program is powerful

1483
01:15:44,479 --> 01:15:46,920
Speaker 2: and it's like especially to be able to monetize your

1484
01:15:46,920 --> 01:15:48,640
Speaker 2: platform on social media. You don't have to have a

1485
01:15:48,680 --> 01:15:50,599
Speaker 2: large social media following to make money. You can make

1486
01:15:50,680 --> 01:15:53,240
Speaker 2: money with a couple thousand followers. You can make I

1487
01:15:53,240 --> 01:15:56,599
Speaker 2: saw a personally MG or mortgage guy sell out an

1488
01:15:56,600 --> 01:16:01,280
Speaker 2: event and make over thirty thousand dollars with five thousand followers.

1489
01:16:01,280 --> 01:16:04,439
Speaker 2: At the time was early early on. I said, wait,

1490
01:16:04,560 --> 01:16:07,920
Speaker 2: what's going on? Yeah, five thousand followers. So social media

1491
01:16:08,000 --> 01:16:11,880
Speaker 2: marketing and just growing online is extremely extremely valuable, so

1492
01:16:11,920 --> 01:16:14,639
Speaker 2: once again we appreciate that. So the link, the link

1493
01:16:14,680 --> 01:16:17,680
Speaker 2: will be in the bio of this video if you're

1494
01:16:17,720 --> 01:16:19,800
Speaker 2: watching it on YouTube, it will also be in the

1495
01:16:20,520 --> 01:16:25,600
Speaker 2: link of the description of Apple and the description of Spotify.

1496
01:16:25,960 --> 01:16:29,000
Speaker 2: And once again that's one hundred dollars off exclusively for

1497
01:16:29,080 --> 01:16:32,240
Speaker 2: EYL community. It will also be on our website on

1498
01:16:32,520 --> 01:16:37,120
Speaker 2: the ey L Alumni tab. So if you're interested, definitely

1499
01:16:37,200 --> 01:16:40,240
Speaker 2: check that out. That's a game, that's the game changes. So, yeah,

1500
01:16:40,320 --> 01:16:40,960
Speaker 2: appreciate that.

1501
01:16:41,080 --> 01:16:41,439
Speaker 4: Thank you.

1502
01:16:41,920 --> 01:16:44,120
Speaker 2: Anything that you want to make the public aware of,

1503
01:16:44,120 --> 01:16:49,639
Speaker 2: how can they contact you, social media handles, website, anything

1504
01:16:49,680 --> 01:16:50,000
Speaker 2: like that.

1505
01:16:50,720 --> 01:16:53,040
Speaker 6: Yeah, so everyone can come and check me out on Instagram,

1506
01:16:53,040 --> 01:16:59,320
Speaker 6: my Instagram and Brown are r Nne Brown on Instagram

1507
01:16:59,439 --> 01:17:02,800
Speaker 6: and I Company Girl CEO is Girls Ceo I n C.

1508
01:17:03,840 --> 01:17:06,559
Speaker 6: You can also check out the girl CEO community as

1509
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Speaker 6: well at join girls ceo dot com and we give

1510
01:17:10,640 --> 01:17:13,800
Speaker 6: everyone free for thirty days. That's how confident we are

1511
01:17:13,960 --> 01:17:17,280
Speaker 6: in the actual content. You can watch as may as

1512
01:17:17,600 --> 01:17:21,439
Speaker 6: the masterclasses as you want and cancel whenever you please.

1513
01:17:22,280 --> 01:17:24,479
Speaker 4: Dope don Troy housekeeping it one.

1514
01:17:24,360 --> 01:17:26,400
Speaker 3: Shout out to everybody on patriot dot com. That is

1515
01:17:26,439 --> 01:17:29,040
Speaker 3: our Proud to Pay program. It is growing at a

1516
01:17:29,120 --> 01:17:30,880
Speaker 3: rapid pace. We appreciate everybody on there.

1517
01:17:30,920 --> 01:17:33,000
Speaker 5: You know, if you join, there are five different tiers

1518
01:17:33,040 --> 01:17:34,720
Speaker 5: to come in and be a part of this.

1519
01:17:35,160 --> 01:17:35,240
Speaker 6: Uh.

1520
01:17:35,360 --> 01:17:35,920
Speaker 5: Tier four and.

1521
01:17:35,880 --> 01:17:39,080
Speaker 3: Five obviously gives you access to ey L University Online School,

1522
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Speaker 3: which has over seventy webinars, book Club, Private real Estate,

1523
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Speaker 3: Facebook group. It's a it's a really it's a really

1524
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Speaker 3: amazing community. I only want to call it anything else

1525
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Speaker 3: but that it's a community people have shared experiences and

1526
01:17:53,360 --> 01:17:55,960
Speaker 3: shared resources. So thank you everybody that has joined there

1527
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Speaker 3: and everybody that's been personing the merch on on your

1528
01:17:57,840 --> 01:17:58,679
Speaker 3: leisure dot com.

1529
01:17:59,080 --> 01:18:01,800
Speaker 2: We appreciate your suppers. Continue doing that. Yeah, and shout

1530
01:18:01,800 --> 01:18:03,880
Speaker 2: out to the whole DMV. We got a lot of

1531
01:18:03,920 --> 01:18:07,320
Speaker 2: love and support there. Shout out to PG. Shout yes

1532
01:18:07,400 --> 01:18:09,679
Speaker 2: a fact, shout to PG County, shout to Montgomery County,

1533
01:18:09,720 --> 01:18:12,080
Speaker 2: shout out to Baltimore, and shout out to DC. Some

1534
01:18:12,120 --> 01:18:14,679
Speaker 2: of our best guests and some of our most prestigious

1535
01:18:14,680 --> 01:18:17,839
Speaker 2: alumni have come from the DC DMV area.

1536
01:18:18,040 --> 01:18:18,280
Speaker 6: Yeah.

1537
01:18:18,439 --> 01:18:20,559
Speaker 2: Sure, so shout out to that and once again, thank

1538
01:18:20,560 --> 01:18:23,640
Speaker 2: you for joining us. Appreciate it. We will see you

1539
01:18:23,640 --> 01:18:25,880
Speaker 2: guys next week Peace Peace.

1540
01:18:28,040 --> 01:18:31,679
Speaker 7: An illegal alien from Guatemala charged with raping a child

1541
01:18:31,760 --> 01:18:35,560
Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador

1542
01:18:35,800 --> 01:18:39,920
Speaker 7: accused of murdering a Texas man of Venezuelan charged with

1543
01:18:40,000 --> 01:18:43,920
Speaker 7: filming and selling child pornography in Michigan. These are just

1544
01:18:44,000 --> 01:18:47,759
Speaker 7: some of the heinous migrant criminals caught because of President

1545
01:18:47,800 --> 01:18:51,320
Speaker 7: Donald J. Trump's leadership. I'm Christine Noman, the United States

1546
01:18:51,400 --> 01:18:56,200
Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border

1547
01:18:56,240 --> 01:19:00,080
Speaker 7: crossings are at the lowest levels ever recorded. One one

1548
01:19:00,160 --> 01:19:03,280
Speaker 7: hundred thousand illegal aliens have been arrested. If you are

1549
01:19:03,360 --> 01:19:07,280
Speaker 7: here illegally, your next you will be fine nearly one

1550
01:19:07,320 --> 01:19:11,879
Speaker 7: thousand dollars a day, imprisoned and deported, you will never return.

1551
01:19:12,200 --> 01:19:15,200
Speaker 7: But if you register using our CBP home app and

1552
01:19:15,320 --> 01:19:18,640
Speaker 7: leave now, you could be allowed to return legally. Do

1553
01:19:18,760 --> 01:19:23,879
Speaker 7: what's right. Leave now. Under President Trump, America's laws, border

1554
01:19:24,080 --> 01:19:25,919
Speaker 7: and families will be protected.

1555
01:19:26,000 --> 01:19:28,160
Speaker 5: Sponsored by the United States Department of Homeland Security,