1 00:00:00,520 --> 00:00:04,120 Speaker 1: This is Bloomberg Business of Sports. COVID has been so 2 00:00:04,320 --> 00:00:08,039 Speaker 1: devastating and to see thirty eight thousand people of Sundry Park, 3 00:00:08,280 --> 00:00:11,960 Speaker 1: it was really emotional and rewarding. From the business side, 4 00:00:12,119 --> 00:00:16,080 Speaker 1: from ticket sales to jersey sale revenues are up. Everything 5 00:00:16,160 --> 00:00:18,120 Speaker 1: was really good as well as solids there. I realized 6 00:00:18,160 --> 00:00:20,639 Speaker 1: that at the beginning of twenty nineteen would be a 7 00:00:20,760 --> 00:00:23,680 Speaker 1: very unique opportunity in terms of a lot of contracts 8 00:00:23,760 --> 00:00:25,479 Speaker 1: being up at the same time and a lot of 9 00:00:25,680 --> 00:00:28,000 Speaker 1: sighting young wrestlers being available to go off and start 10 00:00:28,000 --> 00:00:31,479 Speaker 1: a wrestling company. The country is finally deeply getting the 11 00:00:31,520 --> 00:00:34,199 Speaker 1: memo about how amazing the sport is. I think the 12 00:00:34,240 --> 00:00:37,440 Speaker 1: sky's a limit for MLS. Bloomberg Business of Sports from 13 00:00:37,479 --> 00:00:41,120 Speaker 1: Bloomberg Radio. This is the Bloomberg Business of Sports show 14 00:00:41,159 --> 00:00:43,800 Speaker 1: where we explore the big money issues in the world 15 00:00:43,800 --> 00:00:46,360 Speaker 1: of sports. So I'm Michael Lauren, I'm Scarlett, and I'm 16 00:00:46,400 --> 00:00:49,200 Speaker 1: Mike Lynch. Coming up today, we had to the Garden 17 00:00:49,240 --> 00:00:53,159 Speaker 1: State and talk all things hockey with New Jersey Devil's 18 00:00:53,240 --> 00:00:56,920 Speaker 1: president Jake Reynolds. You know that Scarlett's favorite. We'll get 19 00:00:56,920 --> 00:01:00,600 Speaker 1: the inside take on the business decisions from the front 20 00:01:00,640 --> 00:01:04,160 Speaker 1: office and the impact broadcast deals with the ESPN and 21 00:01:04,200 --> 00:01:07,639 Speaker 1: Turners Sports and they can have on players like Jack Hughes, 22 00:01:08,760 --> 00:01:12,280 Speaker 1: first overall draft pick, who recently signed an eight year 23 00:01:12,400 --> 00:01:15,200 Speaker 1: contract extension with the Devils. I talk about just the 24 00:01:15,360 --> 00:01:18,480 Speaker 1: power and the reach of the ESPN effect. He was 25 00:01:18,560 --> 00:01:22,920 Speaker 1: on every Sports Center highlight, every Top ten and that 26 00:01:23,040 --> 00:01:25,399 Speaker 1: put him on the map as an emerging star. And 27 00:01:25,600 --> 00:01:29,240 Speaker 1: that is the power of ESPN. More of that conversation 28 00:01:29,280 --> 00:01:31,800 Speaker 1: straight ahead on the Bloomberg business of sports, But first 29 00:01:31,920 --> 00:01:34,240 Speaker 1: let's look at some of the top stories of the week. 30 00:01:34,360 --> 00:01:39,080 Speaker 1: Let's begin with the story right now that is transforming 31 00:01:39,160 --> 00:01:41,800 Speaker 1: from news to sports and sports to news, and it 32 00:01:41,840 --> 00:01:47,320 Speaker 1: involves the Beijing Winter Olympics. China has issued their warning 33 00:01:47,400 --> 00:01:51,640 Speaker 1: to the western nations that are holding a diplomatic boycott. 34 00:01:52,560 --> 00:01:54,760 Speaker 1: Let me put it this way. This is a diplomatic 35 00:01:54,840 --> 00:01:59,600 Speaker 1: story and the problem it puts on the athletes now 36 00:01:59,680 --> 00:02:03,480 Speaker 1: scar is that, well what do they do? The US 37 00:02:03,600 --> 00:02:08,280 Speaker 1: is not going. Canada says they're not sending diplomats also 38 00:02:08,400 --> 00:02:11,680 Speaker 1: along with the UK. So now what pressure does this 39 00:02:11,800 --> 00:02:15,040 Speaker 1: put on the athletes. Well, for one thing, any athlete 40 00:02:15,080 --> 00:02:20,799 Speaker 1: who might think about sharing their views on I don't know, say, 41 00:02:20,840 --> 00:02:25,520 Speaker 1: Hong Kong, Tibet, Taiwan during the Olympics, during the ceremony, 42 00:02:25,560 --> 00:02:28,119 Speaker 1: opening ceremony, during the closing ceremony, is going to think 43 00:02:28,120 --> 00:02:31,680 Speaker 1: twice perhaps, and Beijing will be ready to kind of 44 00:02:32,040 --> 00:02:34,320 Speaker 1: freeze them out if if there is any kind of 45 00:02:34,360 --> 00:02:38,440 Speaker 1: outspoken proselytizing, is that the right word, That's what Beijing 46 00:02:38,440 --> 00:02:42,760 Speaker 1: would probably say. But any kind of opening on China's 47 00:02:42,960 --> 00:02:46,400 Speaker 1: treatment of people inside its borders, and of course a 48 00:02:46,440 --> 00:02:48,880 Speaker 1: big issue is what is within China's borders, and that 49 00:02:48,880 --> 00:02:50,560 Speaker 1: that could be you know, a history class in and 50 00:02:50,639 --> 00:02:53,280 Speaker 1: of itself. And see something else I worry about, Lynchi 51 00:02:53,520 --> 00:02:56,959 Speaker 1: just in Scar had mentioned that is that let's say 52 00:02:57,040 --> 00:02:59,560 Speaker 1: the games are going on and now all of a sudden, 53 00:02:59,720 --> 00:03:03,080 Speaker 1: Enus Cantor, who has said what he has had to 54 00:03:03,120 --> 00:03:07,240 Speaker 1: say about what's going on in China, says something and 55 00:03:07,240 --> 00:03:11,000 Speaker 1: then it gets back to Beijing. That can really set 56 00:03:11,080 --> 00:03:15,000 Speaker 1: up a whole style. Though, no, that's the problem, and 57 00:03:15,240 --> 00:03:18,040 Speaker 1: I don't know, Lendie what happens. Well, it mean his cantor, 58 00:03:18,080 --> 00:03:20,200 Speaker 1: by the way, he became an US citizen about ten 59 00:03:20,280 --> 00:03:22,600 Speaker 1: days ago and added to his name. His name now 60 00:03:22,720 --> 00:03:27,119 Speaker 1: is enis Cantor Freedom. Really that's his legal name. Yep, 61 00:03:27,800 --> 00:03:30,359 Speaker 1: so freedom is his last name. Freedom is his last name. 62 00:03:30,440 --> 00:03:33,200 Speaker 1: Enis Cantor Freedom is his official name right now. And 63 00:03:33,240 --> 00:03:35,360 Speaker 1: he's a citizen of the United States of course, born 64 00:03:35,360 --> 00:03:38,080 Speaker 1: in Turkey. But the word descent is not a welcome 65 00:03:38,120 --> 00:03:40,800 Speaker 1: word over in China. Thank you, yes for putting it 66 00:03:40,840 --> 00:03:43,880 Speaker 1: that way. And that's uh, well you went first. I 67 00:03:43,880 --> 00:03:45,360 Speaker 1: had a little time to think about it to come 68 00:03:45,440 --> 00:03:49,400 Speaker 1: up with the word. So the diplomatic boycott will have 69 00:03:49,480 --> 00:03:51,800 Speaker 1: a zero effect on the games. The only thing that 70 00:03:51,840 --> 00:03:53,920 Speaker 1: will do it will hurt the pride of the host nation. 71 00:03:54,200 --> 00:03:57,840 Speaker 1: That's basically, uh, the impact it will have. I'm in 72 00:03:57,960 --> 00:04:00,520 Speaker 1: favor of athletes going because I think it is a 73 00:04:00,680 --> 00:04:05,560 Speaker 1: worldwide global platform for them to even attempt and try 74 00:04:05,680 --> 00:04:08,680 Speaker 1: to speak out against what's going on over their human rights. 75 00:04:09,400 --> 00:04:12,360 Speaker 1: And I think that Jimmy Carter made a big mistake 76 00:04:12,400 --> 00:04:15,920 Speaker 1: in nineteen eighty by boycotting the Moscow Olympics and denying 77 00:04:15,920 --> 00:04:18,520 Speaker 1: the athletes a chance and have their voices we heard. 78 00:04:18,800 --> 00:04:21,360 Speaker 1: Voices will be heard no matter what the Chinese government 79 00:04:21,360 --> 00:04:24,280 Speaker 1: tries to do, they will be heard. I remember that 80 00:04:24,480 --> 00:04:26,960 Speaker 1: in eight and I and I have to agree with 81 00:04:26,960 --> 00:04:29,839 Speaker 1: the Ellenci. I thought that was a big mistake, not 82 00:04:30,040 --> 00:04:33,120 Speaker 1: allowing the US to compete in the games, and then 83 00:04:34,560 --> 00:04:43,120 Speaker 1: the favor was returned, Yes, and exactly, And I always 84 00:04:43,160 --> 00:04:46,640 Speaker 1: worry about that. You know, It's the Olympics, to me, 85 00:04:46,800 --> 00:04:50,880 Speaker 1: is the purest of sports, whether it's the Winter Olympics 86 00:04:51,080 --> 00:04:54,919 Speaker 1: or the Summer Olympics. Let sports be sports. But of 87 00:04:54,960 --> 00:04:57,680 Speaker 1: course it's not. It's never been that way. The history 88 00:04:57,720 --> 00:05:00,160 Speaker 1: of the Olympics shows that it's always been political from 89 00:05:00,200 --> 00:05:04,760 Speaker 1: the beginning. So for any country, host country or um 90 00:05:04,839 --> 00:05:07,120 Speaker 1: a country that's sending its athletes to the Olympics to say, 91 00:05:07,200 --> 00:05:10,840 Speaker 1: let's let's keep this separate from politics, it's disingenuous. Having 92 00:05:10,839 --> 00:05:15,560 Speaker 1: said that, China's response initially to the US UH boycotting 93 00:05:15,560 --> 00:05:17,800 Speaker 1: the games diplomatically was to say, well, you know what, 94 00:05:17,839 --> 00:05:21,039 Speaker 1: we never actually issued the invitation to you. We and 95 00:05:21,080 --> 00:05:22,640 Speaker 1: who said that we were going to So how can 96 00:05:22,640 --> 00:05:25,480 Speaker 1: you boycott something that we didn't invite you to. So 97 00:05:25,520 --> 00:05:28,160 Speaker 1: there's a lot of semantics involved, obviously, and they're doing 98 00:05:28,200 --> 00:05:31,039 Speaker 1: it for their domestic audience, uh, much more so than 99 00:05:31,360 --> 00:05:33,960 Speaker 1: for the international audience. But it's definitely something to keep 100 00:05:33,960 --> 00:05:35,919 Speaker 1: an eye on. We're not talking about an athlete boycott. 101 00:05:35,960 --> 00:05:38,760 Speaker 1: We're not even talking about an economic boycott, where um 102 00:05:38,800 --> 00:05:41,080 Speaker 1: people are not going to go to the games. Let's 103 00:05:41,080 --> 00:05:44,599 Speaker 1: say families of the athletes or any tourists who aren't 104 00:05:44,600 --> 00:05:47,400 Speaker 1: going to go simply because they don't want to give 105 00:05:47,440 --> 00:05:49,840 Speaker 1: any business to China. The only effect that's going to 106 00:05:49,920 --> 00:05:52,080 Speaker 1: have on the broadcast is the cutaway shots of the 107 00:05:52,080 --> 00:05:56,120 Speaker 1: Secretary of State forward American gymnast. That's the only effect 108 00:05:56,120 --> 00:05:58,080 Speaker 1: that's going to have on the broadcast. When I think 109 00:05:58,120 --> 00:06:00,560 Speaker 1: about the scent, I go back to nineteen sixty eight, 110 00:06:00,920 --> 00:06:04,360 Speaker 1: John Carlos and Tommy Smith with their fist raised, black 111 00:06:04,400 --> 00:06:07,040 Speaker 1: gloves on the air. That's an image is gonna last. 112 00:06:07,120 --> 00:06:10,440 Speaker 1: It's it's in perpetuity right now, ingrained and it was 113 00:06:10,480 --> 00:06:12,640 Speaker 1: the right thing to do for those two guys, and 114 00:06:12,720 --> 00:06:15,520 Speaker 1: it's it's and that was a perfect platform. They didn't 115 00:06:15,560 --> 00:06:17,680 Speaker 1: stand up and disgrace anybody. They were kicked off the 116 00:06:17,680 --> 00:06:20,040 Speaker 1: team and sent home the next day. Wrongly, of course, 117 00:06:20,480 --> 00:06:22,320 Speaker 1: but it's an image that I will never forget the 118 00:06:22,320 --> 00:06:24,640 Speaker 1: rest of my life. Had the metal strip too at 119 00:06:24,720 --> 00:06:27,520 Speaker 1: the time, and I remember watching that as a kid, 120 00:06:28,279 --> 00:06:32,120 Speaker 1: and at the time I didn't put anything together. I 121 00:06:32,120 --> 00:06:35,000 Speaker 1: didn't know what was going on. As I got older 122 00:06:35,040 --> 00:06:36,839 Speaker 1: and I learned about it, and I'm thinking, my goodness, 123 00:06:36,960 --> 00:06:42,960 Speaker 1: that was that was pretty heavy. And uh, as China says, uh, 124 00:06:43,400 --> 00:06:47,240 Speaker 1: the Western nations will pay the price, uh for their 125 00:06:47,240 --> 00:06:51,320 Speaker 1: diplomatic boycott. Can we talk about something happier? Yeah, I 126 00:06:51,320 --> 00:06:54,040 Speaker 1: want to talk about Shaquille O'Neil's son. Oh yeah, my 127 00:06:54,240 --> 00:06:59,640 Speaker 1: goodness gracious, and I l that's all I have to say. 128 00:07:00,240 --> 00:07:04,280 Speaker 1: He is a six ft ten junior. Uh. He is 129 00:07:04,600 --> 00:07:07,560 Speaker 1: going to cash in on his name and his likeness 130 00:07:08,480 --> 00:07:12,440 Speaker 1: and scar This is UH for Sharif O'Neill. And what 131 00:07:12,560 --> 00:07:15,040 Speaker 1: can you say is like, I get it, Yeah, you 132 00:07:15,080 --> 00:07:17,080 Speaker 1: get it. He signed a long term deal with n 133 00:07:17,120 --> 00:07:20,360 Speaker 1: f T Genius. Of course it's a non fungible token company. 134 00:07:20,680 --> 00:07:22,720 Speaker 1: They're gonna launch a new line of n f T 135 00:07:23,000 --> 00:07:25,600 Speaker 1: s and apparently these n f T s will tell 136 00:07:25,680 --> 00:07:29,600 Speaker 1: Sharif's story but also involve his famous father, the whole 137 00:07:29,600 --> 00:07:32,920 Speaker 1: O'Neill family and their shared love of sports, family and 138 00:07:33,080 --> 00:07:35,400 Speaker 1: inspiring others. I mean, that's the pr line on it. 139 00:07:35,440 --> 00:07:40,280 Speaker 1: But it's um yet another young athlete and crypto combining 140 00:07:40,360 --> 00:07:44,640 Speaker 1: in this erab Go go valuations. Well, this Sharif doesn't 141 00:07:44,640 --> 00:07:46,560 Speaker 1: even have to step foot on the court this year 142 00:07:46,600 --> 00:07:51,080 Speaker 1: in order to monetize because you know, he Fortunately for him, 143 00:07:51,120 --> 00:07:55,560 Speaker 1: he has a very recognizable, very popular and very visible 144 00:07:55,600 --> 00:07:58,360 Speaker 1: still to this day, long after he's retired. Dad and 145 00:07:58,440 --> 00:08:01,400 Speaker 1: just the name alone is going to track people to 146 00:08:01,400 --> 00:08:03,840 Speaker 1: to all these Where does he play? He plays at 147 00:08:04,160 --> 00:08:07,160 Speaker 1: L s U. Now he was originally U C L 148 00:08:07,240 --> 00:08:11,280 Speaker 1: A and he said LSU No. Yeah, this, by the way, 149 00:08:11,360 --> 00:08:15,840 Speaker 1: this this with the n f T Genius, the cryptocurrency. 150 00:08:15,880 --> 00:08:19,480 Speaker 1: It's backed by Dallas Mavericks owner Mark Cuban and actor 151 00:08:19,960 --> 00:08:23,320 Speaker 1: Ashton Kutcher. Of course, well yeah, you can see that 152 00:08:23,720 --> 00:08:26,640 Speaker 1: it can someone help an old man out. I am 153 00:08:26,760 --> 00:08:30,240 Speaker 1: still trying to understand n f T s n I 154 00:08:30,440 --> 00:08:33,840 Speaker 1: ls I get big time. N f T what scar? 155 00:08:34,160 --> 00:08:36,800 Speaker 1: What is it? Help me? Help me? Help me, help me. 156 00:08:37,080 --> 00:08:40,240 Speaker 1: It's a moment, or it's an image, or it's in video, 157 00:08:40,800 --> 00:08:44,600 Speaker 1: or it's a jef um and it's on the blockchain 158 00:08:44,840 --> 00:08:48,720 Speaker 1: and you can buy it and own it, and if 159 00:08:48,760 --> 00:08:50,240 Speaker 1: you want to sell it, then you sell it to 160 00:08:50,320 --> 00:08:53,360 Speaker 1: someone else. And there's only one authentic copy that's and 161 00:08:53,520 --> 00:08:58,240 Speaker 1: that's what's put on the blockchain. So the copy which 162 00:08:58,320 --> 00:09:00,719 Speaker 1: is only one which is the original. Know, you know, 163 00:09:00,800 --> 00:09:03,600 Speaker 1: I can't see it on YouTube or anything like. Well, 164 00:09:03,640 --> 00:09:05,079 Speaker 1: that's the thing. You can see a lot of this 165 00:09:05,160 --> 00:09:09,440 Speaker 1: stuff on YouTube. Um and obviously you have TV crews 166 00:09:09,480 --> 00:09:11,920 Speaker 1: taking pictures of some of the n f T s 167 00:09:11,960 --> 00:09:14,920 Speaker 1: which are videos, so you can. And I don't quite 168 00:09:15,000 --> 00:09:17,679 Speaker 1: understand either why you want the original when you can 169 00:09:17,760 --> 00:09:20,240 Speaker 1: just get the copy of it as well. Yeah, I 170 00:09:20,280 --> 00:09:24,280 Speaker 1: don't lend help you. I don't. I still don't get it. 171 00:09:24,679 --> 00:09:28,880 Speaker 1: It's likestress, I am. I I don't under listen. God 172 00:09:28,920 --> 00:09:32,640 Speaker 1: bless Sharif O'Neil, you're the man. Heck, I am salute you. 173 00:09:33,040 --> 00:09:36,320 Speaker 1: But I do not get n f T. Well, sometimes 174 00:09:36,360 --> 00:09:38,599 Speaker 1: I get whiplash with things going over my head just 175 00:09:38,720 --> 00:09:41,760 Speaker 1: looking where did that go? How come I don't understand that, Uh, 176 00:09:41,960 --> 00:09:44,800 Speaker 1: this is one here. I don't understand how how somebody 177 00:09:45,200 --> 00:09:48,719 Speaker 1: that doesn't have the rights to the the photograph, the 178 00:09:48,840 --> 00:09:51,040 Speaker 1: rights to the video can own the n f T 179 00:09:51,160 --> 00:09:55,559 Speaker 1: of that same image. That's what confuses me. Okay, let's 180 00:09:55,559 --> 00:09:57,839 Speaker 1: say I want to make an n f T of 181 00:09:58,040 --> 00:10:01,360 Speaker 1: me Michael Barr, which would go about cents. So I 182 00:10:01,679 --> 00:10:03,400 Speaker 1: give you a quarter, I give you a quarter seat 183 00:10:03,480 --> 00:10:12,840 Speaker 1: now number of the week. I okay, so there's my picture. 184 00:10:13,679 --> 00:10:17,120 Speaker 1: Why would someone Yeah, I get it, why would someone 185 00:10:17,160 --> 00:10:19,480 Speaker 1: want to buy my picture? But I'm saying, why would 186 00:10:19,600 --> 00:10:22,600 Speaker 1: someone want that one copy or the picture when there 187 00:10:22,640 --> 00:10:25,719 Speaker 1: are many other copies out there? Because there's only that 188 00:10:25,840 --> 00:10:28,360 Speaker 1: one copy and maybe someday it will be worth a lot. 189 00:10:28,880 --> 00:10:30,560 Speaker 1: You know what You're You're talking to the wrong person 190 00:10:30,559 --> 00:10:33,680 Speaker 1: because I don't quite understand think baseball cards. Think baseball 191 00:10:33,720 --> 00:10:36,920 Speaker 1: cards help like as time goes by, you know, let's 192 00:10:36,920 --> 00:10:38,760 Speaker 1: say in the fifties, there might have been a two 193 00:10:38,840 --> 00:10:41,240 Speaker 1: thousand Mickey Man or Rookie cards, and as time goes by, 194 00:10:41,280 --> 00:10:43,440 Speaker 1: as they get thrown away, they get destroyed, they get lost, 195 00:10:43,840 --> 00:10:46,199 Speaker 1: and a few years later you might be the only 196 00:10:46,240 --> 00:10:48,719 Speaker 1: one that's holding onto it. And so the value as 197 00:10:48,800 --> 00:10:52,000 Speaker 1: each the value increases over the years. Okay, and someone 198 00:10:52,040 --> 00:10:55,720 Speaker 1: could sell the picture of you? Yes, yes, yes, okay. 199 00:10:55,760 --> 00:10:59,240 Speaker 1: I get the baseball card analogy. But that's because we 200 00:10:59,440 --> 00:11:02,679 Speaker 1: started out with two thousand copies of the baseball card 201 00:11:03,200 --> 00:11:08,720 Speaker 1: and through you know, not doing your homework, gets thrown 202 00:11:08,840 --> 00:11:14,439 Speaker 1: out and now we're one less one Mickey Mantle card. Okay, 203 00:11:14,600 --> 00:11:17,160 Speaker 1: I get that, but there is still only one original, 204 00:11:17,240 --> 00:11:20,760 Speaker 1: authentic picture of you. All the other ones are screen 205 00:11:20,800 --> 00:11:23,520 Speaker 1: grabs of you, and those are not worth as much 206 00:11:23,600 --> 00:11:26,320 Speaker 1: as the original one that's been authenticated that's on the blockchain. 207 00:11:26,679 --> 00:11:29,240 Speaker 1: I'm sorry. I stepped away from the other topics too 208 00:11:29,280 --> 00:11:31,120 Speaker 1: that we were going to talk about, but because he's 209 00:11:31,160 --> 00:11:34,560 Speaker 1: so outraged, I am, I don't get what. Okay, uh, 210 00:11:34,720 --> 00:11:38,679 Speaker 1: let's talk about NHL evaluation, seam valuations. Yes, please, yes, 211 00:11:39,280 --> 00:11:42,760 Speaker 1: this is uh go ahead, Scar, yeah, go ahead. Stand 212 00:11:42,800 --> 00:11:47,400 Speaker 1: the top of your chair's back. That's the story here. 213 00:11:47,480 --> 00:11:50,280 Speaker 1: Hockey is back. They're now playing a full schedule, eighty 214 00:11:50,320 --> 00:11:54,080 Speaker 1: two game schedule. There's these new media deals, So forget 215 00:11:54,120 --> 00:11:58,520 Speaker 1: the pandemic year of one. We're now in the I mean, 216 00:11:58,720 --> 00:12:00,920 Speaker 1: what everyone would like it to be, a post pandemic 217 00:12:01,200 --> 00:12:05,440 Speaker 1: period of two. And so the average value of NHL 218 00:12:05,520 --> 00:12:08,640 Speaker 1: franchises have jumped thirty two from last year. This is 219 00:12:08,640 --> 00:12:12,760 Speaker 1: according to Forbes. And as for the top team, anyone 220 00:12:12,840 --> 00:12:18,920 Speaker 1: want to take a guess, Actually, it's all your drum roll. Yes, 221 00:12:19,120 --> 00:12:21,240 Speaker 1: the New York Rangers, the Broadway Blues. They claimed the 222 00:12:21,280 --> 00:12:23,120 Speaker 1: top spot for the seventh year in a row, two 223 00:12:23,240 --> 00:12:27,079 Speaker 1: billion dollars. That's been pretty consistent. Um in terms of 224 00:12:27,160 --> 00:12:29,680 Speaker 1: the Rangers being the top top team, And of course 225 00:12:29,720 --> 00:12:33,199 Speaker 1: this is something we'll talk about, not the Rangers per se, 226 00:12:33,280 --> 00:12:36,520 Speaker 1: but NHL teams and the value of franchises with our 227 00:12:36,600 --> 00:12:39,600 Speaker 1: guests coming up, Jake Reynolds of the New Jersey Devils, 228 00:12:39,640 --> 00:12:42,080 Speaker 1: the president, and what they're doing to increase the value 229 00:12:42,120 --> 00:12:44,920 Speaker 1: of their club. Who's at the bottom of the bottom 230 00:12:44,920 --> 00:12:47,720 Speaker 1: of the list is the Arizona Coyotes. They're valued at 231 00:12:47,720 --> 00:12:50,680 Speaker 1: four million, but they are up this year. But they've 232 00:12:50,720 --> 00:12:53,439 Speaker 1: got a little problem because they owe I believe it's 233 00:12:53,480 --> 00:12:56,559 Speaker 1: the county or of the Glendale area. They owe a 234 00:12:56,800 --> 00:13:00,360 Speaker 1: quarter of a million dollars in back taxes and or 235 00:13:00,440 --> 00:13:02,160 Speaker 1: they will be evicted. Now, where are they going to 236 00:13:02,240 --> 00:13:04,679 Speaker 1: go play? They probably have to go downtown Phoenix to 237 00:13:04,720 --> 00:13:06,800 Speaker 1: play if they don't pay. But they say they're gonna be. 238 00:13:06,880 --> 00:13:09,920 Speaker 1: They're gonna square up and pay the two d fifty 239 00:13:09,960 --> 00:13:12,840 Speaker 1: thousand by the deadline, which is December twenty. But their 240 00:13:12,920 --> 00:13:14,719 Speaker 1: valued at four hundred million. And then at the top, 241 00:13:14,800 --> 00:13:17,760 Speaker 1: you said, you've got um the Rangers at two billion dollars. 242 00:13:18,160 --> 00:13:22,480 Speaker 1: Every single team increased in value, all thirty two teams 243 00:13:22,640 --> 00:13:27,079 Speaker 1: in one year, and the teams that have built new arenas, 244 00:13:27,240 --> 00:13:31,600 Speaker 1: like the Edmonton Oilers. New York Islanders are up eighty 245 00:13:31,679 --> 00:13:34,640 Speaker 1: three percent in value. Uh, the Oilers are up a 246 00:13:34,679 --> 00:13:36,800 Speaker 1: hundred percent in value. And keep your eye on the 247 00:13:36,840 --> 00:13:39,319 Speaker 1: Pittsburgh Penguins because by the end of this month, the 248 00:13:39,360 --> 00:13:42,040 Speaker 1: Fenway Sports Group is going to officially buy them for 249 00:13:42,120 --> 00:13:45,199 Speaker 1: around nine million dollars. And you watch the value of 250 00:13:45,320 --> 00:13:48,000 Speaker 1: that that franchise go up because they are going to 251 00:13:48,000 --> 00:13:52,400 Speaker 1: the family. Sports Group is going to develop acres across 252 00:13:52,520 --> 00:13:55,400 Speaker 1: the street from the Pitts from the Pittsburgh Paints Arena 253 00:13:55,440 --> 00:13:57,480 Speaker 1: where they play their home games, and that is going 254 00:13:57,520 --> 00:14:00,440 Speaker 1: to exponentially increase the value of the pen On watch 255 00:14:00,480 --> 00:14:02,920 Speaker 1: a year from now the value from nine million. I 256 00:14:03,000 --> 00:14:05,600 Speaker 1: bet that almost comes close to doubling a year from 257 00:14:05,640 --> 00:14:07,840 Speaker 1: now when we have this conversation. Are an ah clubs 258 00:14:07,880 --> 00:14:10,520 Speaker 1: just real estate with a hockey team kind of attached 259 00:14:10,559 --> 00:14:12,520 Speaker 1: to it. No, A lot of them, like the venues, 260 00:14:12,800 --> 00:14:16,280 Speaker 1: have become of destinations like the Islanders. I mean, people 261 00:14:16,320 --> 00:14:18,280 Speaker 1: go there because they wanted to experience the new arena. 262 00:14:18,400 --> 00:14:22,480 Speaker 1: Same thing happened in Vancouver and they have a new 263 00:14:22,560 --> 00:14:24,960 Speaker 1: television deal now with with ESPN. We're going to talk 264 00:14:24,960 --> 00:14:27,440 Speaker 1: to Jake a little bit about this, and um, it's 265 00:14:28,040 --> 00:14:30,640 Speaker 1: last year they were. The entire league got roughly three 266 00:14:31,040 --> 00:14:33,880 Speaker 1: million from NBC starting this year, and for the next 267 00:14:33,960 --> 00:14:36,320 Speaker 1: seven years that's going to more than double the six 268 00:14:36,760 --> 00:14:39,360 Speaker 1: twenty five million per year going to the NHL. So 269 00:14:39,440 --> 00:14:42,120 Speaker 1: each team takes a little piece of that and that increases, 270 00:14:42,200 --> 00:14:45,240 Speaker 1: that adds to the value of the franchise. By the way, 271 00:14:45,240 --> 00:14:48,160 Speaker 1: after the New York Rangers, the next UM most valuable 272 00:14:48,200 --> 00:14:52,520 Speaker 1: team Toronto Maple Least and Montreal Canadians, Chicago Blackhawks, Boston Bruins. 273 00:14:52,960 --> 00:14:56,040 Speaker 1: So you're talking about the top at least five of 274 00:14:56,120 --> 00:14:59,360 Speaker 1: the top six teams in their original six. You know. 275 00:14:59,560 --> 00:15:01,280 Speaker 1: You know what's funny about it is that I was 276 00:15:01,400 --> 00:15:09,120 Speaker 1: thinking Wings is number nine. Thank you, thank you. I 277 00:15:09,360 --> 00:15:12,800 Speaker 1: was thinking of using that as a number of the week. 278 00:15:13,320 --> 00:15:16,400 Speaker 1: And the thought didn't even get complete out of my 279 00:15:16,520 --> 00:15:19,080 Speaker 1: head when Scar, because we you know, we talked about 280 00:15:19,160 --> 00:15:20,800 Speaker 1: you know, we sent notes to each other what we're 281 00:15:20,840 --> 00:15:25,160 Speaker 1: gonna talk about, and Scar just sent the note. It's like, hey, valuation, 282 00:15:26,840 --> 00:15:29,640 Speaker 1: Well that's out the window. So I got another number 283 00:15:29,640 --> 00:15:33,280 Speaker 1: of the week. We have another Oh yeah, okay, let's 284 00:15:33,320 --> 00:15:36,200 Speaker 1: get to our guests joining us now is New Jersey 285 00:15:36,320 --> 00:15:40,120 Speaker 1: Devil's President Jake Reynolds. Jake, thank you so much. I 286 00:15:40,200 --> 00:15:41,840 Speaker 1: can call you Jake because I feel like, you know, 287 00:15:41,960 --> 00:15:44,120 Speaker 1: we've we've known each other for the past five minutes 288 00:15:44,120 --> 00:15:47,480 Speaker 1: before we went on we go way back. Yeah, I 289 00:15:48,040 --> 00:15:50,240 Speaker 1: appreciate you having me on it and looking forward to 290 00:15:50,240 --> 00:15:53,280 Speaker 1: having some fun and talking to sports business today. Well 291 00:15:53,400 --> 00:15:55,520 Speaker 1: that that's the first thing. And and it's something you 292 00:15:55,640 --> 00:15:57,560 Speaker 1: said off, Mike, and I don't want to bring it on. 293 00:15:58,280 --> 00:16:02,600 Speaker 1: You said, you know, you will never complain about being 294 00:16:02,760 --> 00:16:06,720 Speaker 1: too busy ever again after what happened last year, and 295 00:16:07,160 --> 00:16:11,120 Speaker 1: and I get it. You know, COVID just destroyed everything, 296 00:16:11,240 --> 00:16:15,880 Speaker 1: and you take us more into your thought process. Yeah. Absolutely. 297 00:16:15,880 --> 00:16:18,680 Speaker 1: I mean the last twenty months have been so challenging 298 00:16:18,800 --> 00:16:22,000 Speaker 1: for for all businesses across the country, and you know, 299 00:16:22,040 --> 00:16:26,520 Speaker 1: obviously sports and entertainment was was dramatically impacted by COVID, 300 00:16:26,640 --> 00:16:29,800 Speaker 1: And you know, as you look back and understand what 301 00:16:30,000 --> 00:16:32,160 Speaker 1: we went through, and then you fast forward to where 302 00:16:32,200 --> 00:16:33,920 Speaker 1: we are now. You know, I think we at the 303 00:16:33,960 --> 00:16:35,800 Speaker 1: Provincial Center. We're on a run right now. I have 304 00:16:35,920 --> 00:16:40,200 Speaker 1: I think thirteen straight days of different events. So it's 305 00:16:40,240 --> 00:16:42,760 Speaker 1: always nice to have a little perspective even when you're 306 00:16:42,760 --> 00:16:44,680 Speaker 1: in the thick of it, and you know, I feel 307 00:16:44,720 --> 00:16:48,360 Speaker 1: like I am living at the arena. I promised myself 308 00:16:48,840 --> 00:16:50,960 Speaker 1: a year ago or so that I would never complain 309 00:16:51,120 --> 00:16:54,840 Speaker 1: about being too busy Hatchworth, because when you look around, 310 00:16:54,920 --> 00:16:58,320 Speaker 1: it's like buildings are open, games are happening, fans are back, 311 00:16:58,480 --> 00:17:01,400 Speaker 1: the energy is there, like it is so nice to 312 00:17:01,480 --> 00:17:03,160 Speaker 1: be back and to be able to have fans back 313 00:17:03,200 --> 00:17:06,320 Speaker 1: in the building. So despite the chaotic schedule, this is 314 00:17:06,359 --> 00:17:08,240 Speaker 1: the fun part and this is why we do what 315 00:17:08,440 --> 00:17:11,360 Speaker 1: we do. So looking forward to, you know, a few 316 00:17:12,040 --> 00:17:15,080 Speaker 1: fun years ahead and in a good run is sports 317 00:17:15,119 --> 00:17:18,400 Speaker 1: business gets ready to ramp back up. Yeah, especially because 318 00:17:18,440 --> 00:17:20,920 Speaker 1: last year was a truncated season everyone was trying to 319 00:17:21,000 --> 00:17:24,320 Speaker 1: deal with COVID protocol. This year we're back to regular, 320 00:17:24,600 --> 00:17:28,720 Speaker 1: full schedule. And speaking of being busy, the Devil's just 321 00:17:28,880 --> 00:17:32,600 Speaker 1: recently uh inked to contract with their number one draft 322 00:17:32,680 --> 00:17:36,680 Speaker 1: pick from an eight year, sixty four million dollar deal 323 00:17:36,800 --> 00:17:39,800 Speaker 1: with Jack Hughes. He was the again overall number one 324 00:17:39,840 --> 00:17:42,240 Speaker 1: draft pick. I know because I'm a Rangers fan, and 325 00:17:42,400 --> 00:17:45,439 Speaker 1: the Rangers got the number two draft pick. Capacco Um. 326 00:17:45,880 --> 00:17:49,440 Speaker 1: I wanted to ask a little bit about the significance 327 00:17:49,520 --> 00:17:52,440 Speaker 1: of an eight year contract. I mean, there were some 328 00:17:52,720 --> 00:17:56,320 Speaker 1: concerns that perhaps he was not fulfilling his potential in 329 00:17:56,400 --> 00:17:59,480 Speaker 1: the first season. Um, and I get that he didn't 330 00:17:59,520 --> 00:18:03,000 Speaker 1: really have chance to showcase his skills in that first season. 331 00:18:03,040 --> 00:18:06,240 Speaker 1: But what did you see that led the organization to say, 332 00:18:06,320 --> 00:18:08,440 Speaker 1: you know, we're committed to this young man for the 333 00:18:08,520 --> 00:18:11,560 Speaker 1: next eight years. Yeah, Scarlett, I will tell you, first 334 00:18:11,600 --> 00:18:14,160 Speaker 1: of all, I don't hold it against you for being 335 00:18:14,200 --> 00:18:18,719 Speaker 1: a big fan River and we will gladly, gladly welcome 336 00:18:18,760 --> 00:18:21,480 Speaker 1: you over to the Black and Red. But you know, 337 00:18:21,960 --> 00:18:25,320 Speaker 1: as you mentioned obviously, you know Jack Hughes. Being able 338 00:18:25,440 --> 00:18:28,040 Speaker 1: to to lock him up for the next eight years 339 00:18:28,359 --> 00:18:31,760 Speaker 1: is is an incredible opportunity, an incredible moment for this 340 00:18:32,000 --> 00:18:35,439 Speaker 1: organization in this franchise. You mentioned a number one overall 341 00:18:35,520 --> 00:18:39,399 Speaker 1: draft pick. This kid is just oozing with talent and 342 00:18:39,520 --> 00:18:42,000 Speaker 1: star power. And so, you know, for for us to 343 00:18:42,080 --> 00:18:45,320 Speaker 1: be able to kind of secure our you know, our 344 00:18:45,400 --> 00:18:48,600 Speaker 1: centerment up the middle. You know, with Niko Hescher, who 345 00:18:48,680 --> 00:18:51,600 Speaker 1: was also a former number one draft pick, we signed 346 00:18:51,680 --> 00:18:54,680 Speaker 1: him to a seven year deal. You signed Jack Hughes 347 00:18:54,760 --> 00:18:57,119 Speaker 1: to an eight year deal, and then you start putting 348 00:18:57,119 --> 00:18:59,919 Speaker 1: some of these pieces around. Um, you know, Tom Fitzgerald 349 00:19:00,000 --> 00:19:02,760 Speaker 1: are our general manager, who is the best in the business. 350 00:19:02,840 --> 00:19:05,840 Speaker 1: And and as we have been building this team, our 351 00:19:05,880 --> 00:19:09,119 Speaker 1: philosophy has been looking at the long term horizon and 352 00:19:09,200 --> 00:19:11,320 Speaker 1: making sure that we have the long lens of how 353 00:19:11,400 --> 00:19:14,960 Speaker 1: do we build this team so that we consustainably compete 354 00:19:15,119 --> 00:19:18,480 Speaker 1: for a Stanley Cup for the next ten plus years. 355 00:19:19,080 --> 00:19:20,920 Speaker 1: And you know, we we have a saying like there 356 00:19:21,000 --> 00:19:23,359 Speaker 1: are no shortcuts to the top, only to the middle. 357 00:19:23,560 --> 00:19:26,760 Speaker 1: So we we wanted to be incredibly disciplined with how 358 00:19:26,880 --> 00:19:28,800 Speaker 1: we were building this team. And and fifty and his 359 00:19:28,880 --> 00:19:31,240 Speaker 1: team have done an unbelievable job. And when you have 360 00:19:31,359 --> 00:19:34,959 Speaker 1: the opportunity to to be able to sign a superstar 361 00:19:35,160 --> 00:19:36,879 Speaker 1: and someone who was going to be a superstar in 362 00:19:36,960 --> 00:19:39,840 Speaker 1: this league for a very long time like Jack Hughes, uh, 363 00:19:39,920 --> 00:19:44,040 Speaker 1: it's an incredible moment for for this organization. And you know, 364 00:19:44,119 --> 00:19:46,679 Speaker 1: obviously he started the season off about as hot as 365 00:19:46,720 --> 00:19:49,760 Speaker 1: you possibly could. Unfortunately went down with an injury. But 366 00:19:49,880 --> 00:19:52,240 Speaker 1: he is now back on the ice, which is pretty incredible. 367 00:19:52,320 --> 00:19:55,040 Speaker 1: But uh, if you watch that that first game on 368 00:19:55,280 --> 00:19:59,240 Speaker 1: October fift against the Blackhawks, you know, had a goal 369 00:19:59,359 --> 00:20:02,200 Speaker 1: and he scores a overtime goal. Maybe I'm I'm a 370 00:20:02,200 --> 00:20:05,000 Speaker 1: little biased here, but might be the best celebration I 371 00:20:05,160 --> 00:20:10,720 Speaker 1: have seen alas But okay, at a little biased, but 372 00:20:11,400 --> 00:20:14,200 Speaker 1: a pretty special moment and just a small glimpse of 373 00:20:14,400 --> 00:20:16,359 Speaker 1: of what you're going to see over the course in 374 00:20:16,359 --> 00:20:19,399 Speaker 1: the next eight years. So, you know, the obviously the 375 00:20:20,280 --> 00:20:22,680 Speaker 1: in hockey being able to sign players to a longer 376 00:20:22,800 --> 00:20:25,879 Speaker 1: term deal compared to the NBA, which obviously has a 377 00:20:25,920 --> 00:20:29,000 Speaker 1: calf there. It's just an incredible opportunity to be able 378 00:20:29,080 --> 00:20:32,200 Speaker 1: to solidify your franchise and to be able to build 379 00:20:32,240 --> 00:20:35,440 Speaker 1: around the right pieces. And we have that core, and 380 00:20:35,720 --> 00:20:37,880 Speaker 1: we talked a lot about kind of our our young 381 00:20:38,000 --> 00:20:41,160 Speaker 1: core four and Jack Hughes, Niko he shared, Tie Smith 382 00:20:41,200 --> 00:20:44,040 Speaker 1: and McKenzie Blackwood. You know, we are the youngest team 383 00:20:44,080 --> 00:20:47,040 Speaker 1: in the NHL, UM, but we have a tremendous amount 384 00:20:47,080 --> 00:20:49,280 Speaker 1: of talent. And then this past year the key was 385 00:20:49,400 --> 00:20:51,720 Speaker 1: focusing on, Okay, how do we bring the right pieces 386 00:20:52,000 --> 00:20:54,680 Speaker 1: around them, UM to continue to develop them, to have 387 00:20:54,840 --> 00:20:57,159 Speaker 1: a veteran presence and to be able to continue to 388 00:20:57,200 --> 00:21:00,680 Speaker 1: provide leadership and show these young players how to win 389 00:21:00,920 --> 00:21:03,359 Speaker 1: at this next level. And so you see us be 390 00:21:03,400 --> 00:21:05,400 Speaker 1: able to go in and bring in the top free 391 00:21:05,400 --> 00:21:09,639 Speaker 1: agent terms of w Hamilton's or Thomas Tatar or Jonathan Burney. 392 00:21:10,160 --> 00:21:13,000 Speaker 1: It's an incredible time to to be a Devil's fan. 393 00:21:13,280 --> 00:21:15,560 Speaker 1: And if you walk down onto our sales floor, that 394 00:21:15,720 --> 00:21:19,119 Speaker 1: is a phrase you are almost guaranteed to hear. So Scarlett, 395 00:21:19,600 --> 00:21:21,280 Speaker 1: it's an incredible time to be a devil S fan. 396 00:21:22,920 --> 00:21:25,280 Speaker 1: That's a sales pitcher. If I ever heard one, and 397 00:21:25,359 --> 00:21:27,920 Speaker 1: I'm like Lynch up in Boston, I may just ditch 398 00:21:28,000 --> 00:21:30,000 Speaker 1: my black and Gold Bruins jersey and head on down 399 00:21:30,080 --> 00:21:33,760 Speaker 1: to the Black and Red. Uh, Jake, what's the thinking 400 00:21:33,800 --> 00:21:36,080 Speaker 1: and long term contracts and a lot of other sports, 401 00:21:36,240 --> 00:21:39,000 Speaker 1: A lot of a lot of management wouldn't go beyond 402 00:21:39,080 --> 00:21:43,000 Speaker 1: three four years? But is it indigenous to hockey or 403 00:21:43,119 --> 00:21:46,480 Speaker 1: indigenous to your organization? You know, you look at it 404 00:21:46,560 --> 00:21:48,800 Speaker 1: and you look at the NBA there, you know, there 405 00:21:48,840 --> 00:21:52,920 Speaker 1: were some adjustments to contracts to try and keep, you know, 406 00:21:53,280 --> 00:21:56,080 Speaker 1: young star players in their markets and give them a 407 00:21:56,200 --> 00:21:59,280 Speaker 1: chance to develop and to be able to grow and 408 00:21:59,520 --> 00:22:01,040 Speaker 1: for hot Yeah, I think that's that's one of the 409 00:22:01,160 --> 00:22:04,200 Speaker 1: unique things is you have these players and we're really 410 00:22:04,320 --> 00:22:07,760 Speaker 1: fortunate that you know, our organization does things the right way. 411 00:22:08,240 --> 00:22:11,160 Speaker 1: We have, you know, to managing partners in David Blitzer, 412 00:22:11,400 --> 00:22:15,000 Speaker 1: Josh Harris, who who are committed to putting the resources 413 00:22:15,040 --> 00:22:17,560 Speaker 1: in place to make sure that we are building this 414 00:22:17,800 --> 00:22:21,159 Speaker 1: the right way that we are, you know, competing for 415 00:22:21,560 --> 00:22:23,720 Speaker 1: a Stanley Cup year in a year out, and that's 416 00:22:23,760 --> 00:22:26,159 Speaker 1: the commitment that we made to these players. And so 417 00:22:26,640 --> 00:22:29,200 Speaker 1: to be able to see someone like a Jack Hughes 418 00:22:29,359 --> 00:22:31,960 Speaker 1: or an ego he share want to be here for 419 00:22:32,160 --> 00:22:35,239 Speaker 1: that long. We're a Dougie Hamilton's who obviously signed here 420 00:22:35,280 --> 00:22:37,680 Speaker 1: for seven years as well, to choose and to want 421 00:22:37,720 --> 00:22:40,360 Speaker 1: to be in New Jersey for that long, it's it's 422 00:22:40,400 --> 00:22:43,680 Speaker 1: special for obviously the market, special for the organization, and 423 00:22:43,800 --> 00:22:47,120 Speaker 1: especial for the fan base because they know what who 424 00:22:47,200 --> 00:22:50,480 Speaker 1: we're building around, and they know the direction that we're headed. 425 00:22:50,520 --> 00:22:54,720 Speaker 1: And obviously, you know, the fan base is so emotionally 426 00:22:54,760 --> 00:22:57,359 Speaker 1: invested in what we're doing, how we're doing it, and 427 00:22:57,480 --> 00:22:59,760 Speaker 1: where we're headed. To be able to say that we 428 00:23:00,040 --> 00:23:02,680 Speaker 1: have this core in place for the next seven eight 429 00:23:02,800 --> 00:23:05,440 Speaker 1: years is pretty special when it gives us an opportunity 430 00:23:05,520 --> 00:23:08,040 Speaker 1: to really build around these guys and and to build 431 00:23:08,200 --> 00:23:11,359 Speaker 1: a platform for them. This may sound like a silly question, 432 00:23:11,920 --> 00:23:16,119 Speaker 1: but is there such a thing as a business model 433 00:23:16,640 --> 00:23:20,440 Speaker 1: for an NHL team? And if so, what is it? Yeah, 434 00:23:20,600 --> 00:23:23,119 Speaker 1: I will tell you the core of this business is 435 00:23:23,359 --> 00:23:25,480 Speaker 1: as you can imagine, it's it's built around kind of 436 00:23:25,480 --> 00:23:28,720 Speaker 1: the season ticket base and you know, obviously being able 437 00:23:28,760 --> 00:23:31,679 Speaker 1: to fill the arena every game. We're focused on obviously 438 00:23:31,800 --> 00:23:35,000 Speaker 1: partnerships and making sure that we are aligning with the 439 00:23:35,119 --> 00:23:37,440 Speaker 1: right brands. And then obviously you know, you have the 440 00:23:37,480 --> 00:23:40,560 Speaker 1: premium aspects, you have your regional TV networks deals. You know, 441 00:23:40,920 --> 00:23:44,200 Speaker 1: you talk about just the platforms that sports teams have 442 00:23:44,680 --> 00:23:47,320 Speaker 1: and it is pretty incredible just in terms of the reach, 443 00:23:47,760 --> 00:23:50,560 Speaker 1: the power. But that also translates into kind of the 444 00:23:50,680 --> 00:23:53,440 Speaker 1: cities where we live, work and play, and and the 445 00:23:53,520 --> 00:23:56,160 Speaker 1: opportunity that we have to to be able to drive 446 00:23:56,280 --> 00:23:58,560 Speaker 1: meaningful change in the community and to be able to 447 00:23:58,600 --> 00:24:01,960 Speaker 1: give back. So my you know, the terms of the 448 00:24:02,320 --> 00:24:05,560 Speaker 1: playbook for for a sports team. Yeah, there's just so 449 00:24:05,680 --> 00:24:09,040 Speaker 1: many opportunities to drive impact, to drive change both on 450 00:24:09,080 --> 00:24:11,840 Speaker 1: the business side and on the community side. So that 451 00:24:12,000 --> 00:24:14,920 Speaker 1: is an area where where we're heavily focused and you know, 452 00:24:15,000 --> 00:24:18,600 Speaker 1: continuing to drive our business from that front, So talk 453 00:24:18,600 --> 00:24:21,480 Speaker 1: a little bit more about your engagement with the local community, 454 00:24:21,560 --> 00:24:23,600 Speaker 1: because one thing that I was impressed by when I 455 00:24:23,680 --> 00:24:26,240 Speaker 1: went to go see a Devil's Game in New Jersey 456 00:24:26,560 --> 00:24:29,720 Speaker 1: is the extent of the small businesses that were represented 457 00:24:29,840 --> 00:24:33,360 Speaker 1: that we're given shout outs that you see just UM 458 00:24:33,640 --> 00:24:37,080 Speaker 1: represented around the rink, around the arena. UM. You can 459 00:24:37,119 --> 00:24:40,719 Speaker 1: trast that with say MSG, which is builds itself as 460 00:24:40,720 --> 00:24:44,040 Speaker 1: the world's most famous arena, but the corporate sponsorships there 461 00:24:44,160 --> 00:24:48,600 Speaker 1: are national brands Chase, for instance, UM as opposed to 462 00:24:49,119 --> 00:24:52,760 Speaker 1: local businesses, and that struck me that you are building 463 00:24:52,800 --> 00:24:54,639 Speaker 1: a connection with your fan base in a way that 464 00:24:55,160 --> 00:24:58,320 Speaker 1: you don't that MSG, for instance, may not because New 465 00:24:58,359 --> 00:25:00,600 Speaker 1: York is so big that you're looking at a national 466 00:25:00,760 --> 00:25:06,440 Speaker 1: international market all the time. Yeah, it's it's a great question, Charlotte, Charlotte, 467 00:25:06,480 --> 00:25:09,479 Speaker 1: and you know I will tell you. UM. For for us, 468 00:25:09,920 --> 00:25:12,480 Speaker 1: I think the focus is finding that right balance and 469 00:25:12,720 --> 00:25:15,119 Speaker 1: obviously being able to have the national brands IS is 470 00:25:15,119 --> 00:25:18,639 Speaker 1: incredibly powerful, it's an impactful UM. But for us, also 471 00:25:18,760 --> 00:25:21,560 Speaker 1: making sure that we have those local community tie ins 472 00:25:21,800 --> 00:25:25,200 Speaker 1: is is incredibly valuable and incredibly important to how we 473 00:25:25,280 --> 00:25:28,159 Speaker 1: are building this business. You know, we are proud to 474 00:25:28,320 --> 00:25:31,520 Speaker 1: be the only team that has New Jersey in its name. 475 00:25:31,760 --> 00:25:34,480 Speaker 1: And you know, there are other teams that there are 476 00:25:34,520 --> 00:25:37,200 Speaker 1: other teams that practice here, but we are the only 477 00:25:37,280 --> 00:25:40,240 Speaker 1: professional sports team that has New Jersey in our name. 478 00:25:40,440 --> 00:25:42,440 Speaker 1: So we take a tremendous amount of pride in that. 479 00:25:42,640 --> 00:25:44,520 Speaker 1: We we look at this as an opportunity and also 480 00:25:44,600 --> 00:25:46,760 Speaker 1: an obligation for for us to be able to give 481 00:25:46,800 --> 00:25:49,960 Speaker 1: back to some of the local businesses and to make 482 00:25:50,040 --> 00:25:52,680 Speaker 1: sure that we represent this state at the highest level. 483 00:25:53,800 --> 00:25:57,119 Speaker 1: So Jake, following up on that, many clubs could have 484 00:25:57,840 --> 00:26:00,320 Speaker 1: just passed on last year with all the money lost 485 00:26:00,400 --> 00:26:03,639 Speaker 1: during COVID, what was your retention rate for sponsors and 486 00:26:04,000 --> 00:26:08,159 Speaker 1: season tickets as well? You know, and I give our 487 00:26:08,240 --> 00:26:11,520 Speaker 1: business team a tremendous amount of credit because you know, 488 00:26:11,640 --> 00:26:14,240 Speaker 1: there are a couple of key pieces to being able 489 00:26:14,280 --> 00:26:17,200 Speaker 1: to continue to find success despite some of the challenges 490 00:26:17,680 --> 00:26:20,480 Speaker 1: from last season. And when you look at our partnerships business, 491 00:26:20,520 --> 00:26:22,159 Speaker 1: there were kind of, you know, three key things I 492 00:26:22,200 --> 00:26:25,200 Speaker 1: would say, you know, one is just the strong relationships 493 00:26:25,320 --> 00:26:28,920 Speaker 1: that they had with our partners and that was on 494 00:26:29,320 --> 00:26:32,159 Speaker 1: full display. Is we were able to retain all of 495 00:26:32,200 --> 00:26:35,280 Speaker 1: our partners and then work with them to find creative 496 00:26:35,440 --> 00:26:39,240 Speaker 1: platforms and creative solutions to still be able to drive awareness. 497 00:26:39,680 --> 00:26:41,480 Speaker 1: And even though we weren't you know, we didn't have 498 00:26:41,680 --> 00:26:44,600 Speaker 1: fans in the building, we were still able to activate 499 00:26:44,720 --> 00:26:49,160 Speaker 1: their partnerships throughout kind of our digital platforms, throughout our broadcast. 500 00:26:49,520 --> 00:26:53,119 Speaker 1: Then also coming up and finding creative integrations to to 501 00:26:53,200 --> 00:26:56,639 Speaker 1: be able to kind of have new platforms and showcase 502 00:26:56,720 --> 00:26:59,560 Speaker 1: their businesses. And then the last pieces, you know, we 503 00:26:59,640 --> 00:27:02,919 Speaker 1: had made had some some significant investments in the digital 504 00:27:03,000 --> 00:27:06,400 Speaker 1: space about three years ago which positioned us and set 505 00:27:06,480 --> 00:27:09,600 Speaker 1: us up for a very successful run kind of throughout 506 00:27:09,640 --> 00:27:12,800 Speaker 1: COVID where you did not necessarily have the eyeballs in 507 00:27:12,880 --> 00:27:16,200 Speaker 1: arena um, you know, kind of within the venue. How 508 00:27:16,280 --> 00:27:19,280 Speaker 1: we activated those outside and on our digital platforms and 509 00:27:19,320 --> 00:27:22,840 Speaker 1: through social and through integrated content was something that put 510 00:27:22,960 --> 00:27:25,960 Speaker 1: us in an incredible position. And I give our partners 511 00:27:26,320 --> 00:27:29,440 Speaker 1: a tremendous amount of credit for branching out, for trying 512 00:27:29,520 --> 00:27:32,119 Speaker 1: new things, and for looking for new opportunities to be 513 00:27:32,240 --> 00:27:35,280 Speaker 1: able to kind of go out and expand their reach 514 00:27:35,359 --> 00:27:38,639 Speaker 1: maybe beyond just what the traditional assets that their partnerships had. 515 00:27:39,040 --> 00:27:41,080 Speaker 1: I want to bring something up that you unveiled the 516 00:27:41,119 --> 00:27:46,480 Speaker 1: first ever alternate black jersey and it has an historic 517 00:27:46,720 --> 00:27:51,400 Speaker 1: jersey theme. Uh, can you tell us more about that? Yes, 518 00:27:51,600 --> 00:27:55,359 Speaker 1: this was an incredible moment for for our organization. Obviously, 519 00:27:55,440 --> 00:27:58,359 Speaker 1: next year we will be celebrating the fortieth anniversary of 520 00:27:58,520 --> 00:28:01,560 Speaker 1: New Jersey Devil's Hockey in New Jersey, and as a 521 00:28:01,640 --> 00:28:04,000 Speaker 1: part of that, we have never had a third jersey, 522 00:28:04,240 --> 00:28:07,040 Speaker 1: and so our fans have been clamoring for this for 523 00:28:07,440 --> 00:28:10,800 Speaker 1: a number of years, and so we have been methodically 524 00:28:10,880 --> 00:28:13,440 Speaker 1: kind of going through this process of of what this 525 00:28:13,600 --> 00:28:15,879 Speaker 1: was gonna look look look like, why we were going 526 00:28:15,920 --> 00:28:18,119 Speaker 1: to do this, when the proper time to roll this 527 00:28:18,240 --> 00:28:20,879 Speaker 1: out was going to be. As I mentioned before, this 528 00:28:20,960 --> 00:28:23,280 Speaker 1: has kind of been a perfect storm and a jumping 529 00:28:23,320 --> 00:28:26,399 Speaker 1: off point for our organization as we look forward to 530 00:28:26,440 --> 00:28:29,399 Speaker 1: the next ten twelve years. And so for us, we 531 00:28:29,480 --> 00:28:32,000 Speaker 1: wanted to come up with something that was was unique, 532 00:28:32,320 --> 00:28:35,320 Speaker 1: that was thoughtful, and it was meaningful. And so this 533 00:28:35,520 --> 00:28:40,080 Speaker 1: third Jersey, I would tell you, is something that goes 534 00:28:40,160 --> 00:28:42,960 Speaker 1: back and connects to the roots of hockey in New Jersey. 535 00:28:43,440 --> 00:28:46,360 Speaker 1: The striping that you will see on this is reminiscent 536 00:28:46,400 --> 00:28:49,640 Speaker 1: and pays homage to the first ever professional hockey team 537 00:28:49,680 --> 00:28:52,960 Speaker 1: in New Jersey, which was the Newark Bulldogs from back 538 00:28:53,000 --> 00:28:55,520 Speaker 1: in the day. Um. And then there are a number 539 00:28:55,600 --> 00:28:58,480 Speaker 1: of other kind of key elements that are reflected through this. 540 00:28:58,880 --> 00:29:01,680 Speaker 1: There are twenty one ripes total on the jersey that 541 00:29:01,920 --> 00:29:04,240 Speaker 1: that represent the twenty one county in New Counties and 542 00:29:04,280 --> 00:29:06,880 Speaker 1: New Jersey. Uh. There are five stripes on the right 543 00:29:06,960 --> 00:29:10,520 Speaker 1: shoulder which represent the you know, the five retired jerseys 544 00:29:10,600 --> 00:29:12,600 Speaker 1: that we have. And then one of the most unique 545 00:29:12,640 --> 00:29:16,360 Speaker 1: elements of this was this was actually designed by the goat. 546 00:29:16,640 --> 00:29:19,200 Speaker 1: So it's not too often that you can have something 547 00:29:19,320 --> 00:29:20,960 Speaker 1: that you can say was designed by the goat. So 548 00:29:21,320 --> 00:29:25,440 Speaker 1: Marty Browder, the greatest goalie of all time, was heavily 549 00:29:25,560 --> 00:29:29,760 Speaker 1: invested in this process and helping design this jersey. And 550 00:29:29,920 --> 00:29:34,080 Speaker 1: so there are laces at the neck that are reflective 551 00:29:34,280 --> 00:29:37,840 Speaker 1: of a goalie net, which is obviously a a nod 552 00:29:37,960 --> 00:29:41,760 Speaker 1: and a testament to to Marty. Um. It says Jersey 553 00:29:41,920 --> 00:29:44,960 Speaker 1: across the chest. Is we talked about before, like we 554 00:29:45,040 --> 00:29:47,440 Speaker 1: are proud to be the only professional sports team that 555 00:29:47,560 --> 00:29:51,080 Speaker 1: represents New Jersey and if you're from here, you know, 556 00:29:51,360 --> 00:29:53,080 Speaker 1: you call it Jersey. And that was one of the 557 00:29:53,160 --> 00:29:56,680 Speaker 1: first things that that Marty talked about was when when 558 00:29:56,800 --> 00:29:59,400 Speaker 1: he was drafted by the New Jersey Devil, everyone just 559 00:29:59,520 --> 00:30:02,480 Speaker 1: kept telling him, you're going to Jersey, You're going to Jersey, 560 00:30:02,720 --> 00:30:05,680 Speaker 1: and he didn't quite understand what that meant until he 561 00:30:05,840 --> 00:30:08,840 Speaker 1: actually got here. And so we were looking at it 562 00:30:09,000 --> 00:30:13,000 Speaker 1: a number of different options for this, and it was 563 00:30:13,240 --> 00:30:16,960 Speaker 1: adamant that this had to say Jersey across the front 564 00:30:17,000 --> 00:30:19,680 Speaker 1: of it. So, but this is, you know, something for 565 00:30:19,840 --> 00:30:21,840 Speaker 1: us where we're staying true to kind of the roots 566 00:30:21,880 --> 00:30:24,959 Speaker 1: and the legacy of hockey while also taking a very 567 00:30:25,120 --> 00:30:27,840 Speaker 1: bold step toward the future as we enter a new 568 00:30:27,960 --> 00:30:31,320 Speaker 1: era of Devil's Hockey. Jake, can you explain the relationship 569 00:30:31,360 --> 00:30:34,360 Speaker 1: between the New Jersey Devil's Hockey Club and Prudential Financial. 570 00:30:34,400 --> 00:30:37,320 Speaker 1: I know you played the Prudential Arena, but they are 571 00:30:37,400 --> 00:30:41,200 Speaker 1: also playing a role here in providing um services like 572 00:30:41,440 --> 00:30:44,840 Speaker 1: consultation and financial advice to businesses that you will be 573 00:30:45,000 --> 00:30:49,720 Speaker 1: featuring on player helmets. They are and and Prudential has 574 00:30:49,760 --> 00:30:52,840 Speaker 1: been an incredible partner of ours for quite some time. Obviously, 575 00:30:53,160 --> 00:30:56,160 Speaker 1: their name is on the building um the Prudential Center. Uh, 576 00:30:56,320 --> 00:30:58,880 Speaker 1: they are a mainstay here in New York. And you 577 00:30:58,960 --> 00:31:01,240 Speaker 1: know the alignment in the commitment that they have to 578 00:31:01,360 --> 00:31:05,560 Speaker 1: this city as well from a value standpoint, aligned so 579 00:31:05,760 --> 00:31:07,720 Speaker 1: much with with kind of how we see the world, 580 00:31:07,800 --> 00:31:09,360 Speaker 1: and I think it's one of the things that makes 581 00:31:09,400 --> 00:31:13,320 Speaker 1: an incredible partnership is making sure that you know the understanding, 582 00:31:13,480 --> 00:31:16,440 Speaker 1: the values in the desired outcomes are very much aligned. 583 00:31:16,920 --> 00:31:20,000 Speaker 1: And as we were going through obviously the pandemic, we 584 00:31:20,160 --> 00:31:23,080 Speaker 1: had had started what we called our By Black Program, 585 00:31:23,240 --> 00:31:25,120 Speaker 1: which was an opportunity for us to be able to 586 00:31:25,240 --> 00:31:29,800 Speaker 1: drive kind of awareness and increased exposure to black owned businesses, 587 00:31:30,280 --> 00:31:33,480 Speaker 1: and this was an important initiative for for our organization. 588 00:31:33,840 --> 00:31:35,920 Speaker 1: We talked a little bit earlier about just the power 589 00:31:36,080 --> 00:31:40,160 Speaker 1: and the platform that sports has and our opportunity and 590 00:31:40,200 --> 00:31:42,760 Speaker 1: obligation to be able to use that platform to drive 591 00:31:43,120 --> 00:31:47,800 Speaker 1: meaningful change. And we're fortunate that potential has very similar values. 592 00:31:47,880 --> 00:31:50,480 Speaker 1: They view the world through a very similar lens and 593 00:31:50,640 --> 00:31:53,360 Speaker 1: want to drive that same change. And so as we 594 00:31:53,440 --> 00:31:55,320 Speaker 1: were talking about how can we go out and make 595 00:31:55,400 --> 00:31:58,680 Speaker 1: a difference this by Black program, that was something that 596 00:31:58,920 --> 00:32:02,200 Speaker 1: was incredibly porn to us. So we had two local 597 00:32:02,240 --> 00:32:05,200 Speaker 1: black owned businesses last year that we were able to 598 00:32:05,440 --> 00:32:10,000 Speaker 1: on board and bring into our organization and give them 599 00:32:10,080 --> 00:32:14,360 Speaker 1: the assets, the expertise, and the exposure that all of 600 00:32:14,400 --> 00:32:18,120 Speaker 1: other partners received. So we had Newark Paper Company and 601 00:32:18,200 --> 00:32:21,960 Speaker 1: Flows Tasty Treats UM, which were two local New York 602 00:32:22,000 --> 00:32:25,120 Speaker 1: based businesses that we were able to to onboard and 603 00:32:25,240 --> 00:32:27,640 Speaker 1: give them the same amount of assets that a Pardential 604 00:32:27,760 --> 00:32:30,840 Speaker 1: would have or in our w J or a BMW 605 00:32:31,080 --> 00:32:33,400 Speaker 1: some of our other partners, and so to be able 606 00:32:33,440 --> 00:32:37,440 Speaker 1: to see that impact on their business was something that 607 00:32:37,520 --> 00:32:40,640 Speaker 1: we were incredibly proud of. And then you know, Predential, 608 00:32:41,000 --> 00:32:44,400 Speaker 1: just being who they are and and having the level 609 00:32:44,480 --> 00:32:46,760 Speaker 1: of engagement that they do, they wanted to be able 610 00:32:46,800 --> 00:32:48,840 Speaker 1: to take that to the next level and so they 611 00:32:48,920 --> 00:32:51,560 Speaker 1: stepped up in a in a major way this past 612 00:32:51,680 --> 00:32:55,080 Speaker 1: year UM and took on the sponsorship of the by 613 00:32:55,160 --> 00:32:59,920 Speaker 1: Black program. And so we have a unique UM asset 614 00:33:00,000 --> 00:33:02,440 Speaker 1: in the unique piece of inventory that came online during 615 00:33:02,480 --> 00:33:05,520 Speaker 1: the pandemic, which was our helmet decals. And so for 616 00:33:05,600 --> 00:33:08,120 Speaker 1: the first time last year, the NHL League Office, who 617 00:33:08,560 --> 00:33:11,320 Speaker 1: gave a tremendous amount of credit to you know, Gary 618 00:33:11,400 --> 00:33:14,640 Speaker 1: Bettman and Bill Daily for for helping teams be able 619 00:33:14,680 --> 00:33:18,280 Speaker 1: to find new creative assets during the pandemic, to you know, 620 00:33:18,400 --> 00:33:20,440 Speaker 1: mitigate some of the revenue losses that we may have 621 00:33:20,520 --> 00:33:24,840 Speaker 1: been seeing otherwise. This was an incredible platform, the first 622 00:33:24,880 --> 00:33:26,920 Speaker 1: of its kind obviously, so to be able to bring 623 00:33:27,040 --> 00:33:30,239 Speaker 1: a partner and have them fully integrated to to our 624 00:33:30,360 --> 00:33:33,160 Speaker 1: uniforms and so as we were talking about this by 625 00:33:33,240 --> 00:33:34,800 Speaker 1: Black program and how we can take it to the 626 00:33:34,880 --> 00:33:38,400 Speaker 1: next level, um, you know, Prudential had the idea of 627 00:33:38,640 --> 00:33:41,840 Speaker 1: what if we took a local black owned business and 628 00:33:42,000 --> 00:33:45,920 Speaker 1: we were able to donate our helmet placement to one 629 00:33:45,960 --> 00:33:48,720 Speaker 1: of these black owned businesses to be able to drive awareness. 630 00:33:49,560 --> 00:33:52,080 Speaker 1: So we had originally rolled this out and you know, 631 00:33:52,240 --> 00:33:53,680 Speaker 1: we were going through and they were going to be 632 00:33:53,760 --> 00:33:57,160 Speaker 1: thirteen select games that one of these local businesses was 633 00:33:57,200 --> 00:33:59,720 Speaker 1: going to be able to have placement on our helmets. 634 00:33:59,800 --> 00:34:02,720 Speaker 1: And so we went out with that release about a 635 00:34:02,800 --> 00:34:06,400 Speaker 1: month ago and it was such an incredible response that 636 00:34:06,680 --> 00:34:08,840 Speaker 1: Prudential came back and said, hey, I think there is 637 00:34:08,840 --> 00:34:11,840 Speaker 1: an opportunity to drive even more awareness and to be 638 00:34:11,880 --> 00:34:14,120 Speaker 1: able to take this up level, and so they made 639 00:34:14,200 --> 00:34:18,160 Speaker 1: the commitment to go from thirteen games to thirty games. So, 640 00:34:18,960 --> 00:34:21,920 Speaker 1: you know, we we went through the process of the 641 00:34:21,960 --> 00:34:25,200 Speaker 1: application process of local businesses being able to apply for 642 00:34:25,280 --> 00:34:28,040 Speaker 1: this U we selected a company that is going to 643 00:34:28,440 --> 00:34:33,320 Speaker 1: be displayed. The company is Razo. It's an incredible, incredible 644 00:34:33,360 --> 00:34:36,000 Speaker 1: business that we are are excited about being able to 645 00:34:36,080 --> 00:34:39,719 Speaker 1: partner with. But they are it's a networking and collaboration 646 00:34:39,840 --> 00:34:43,440 Speaker 1: service for music creators. So they are based out of 647 00:34:43,520 --> 00:34:46,879 Speaker 1: New Jersey. UH. It is a black owned business. Think 648 00:34:46,920 --> 00:34:50,880 Speaker 1: of it as like a mix between LinkedIn and Dropbox UH, 649 00:34:51,040 --> 00:34:55,200 Speaker 1: specifically geared for for music creators. So it's an incredible 650 00:34:55,280 --> 00:34:58,640 Speaker 1: service UM that is national. So one of the things 651 00:34:58,680 --> 00:35:01,480 Speaker 1: that we loved about this and this is the opportunity 652 00:35:01,600 --> 00:35:03,640 Speaker 1: to scale this so where they will be on our 653 00:35:03,680 --> 00:35:07,440 Speaker 1: helmets for thirty away games, they will be in different markets. 654 00:35:07,760 --> 00:35:12,600 Speaker 1: The fact that Razu is a global company and it's 655 00:35:12,600 --> 00:35:14,600 Speaker 1: an opportunity to be able to just kind of expand 656 00:35:14,680 --> 00:35:17,040 Speaker 1: their brand and to be able to scale the reach 657 00:35:17,120 --> 00:35:20,080 Speaker 1: and impact that this can have on their business. Also, 658 00:35:20,200 --> 00:35:23,480 Speaker 1: you have UM speaking of diversity, and Megan Dougan is 659 00:35:23,520 --> 00:35:27,200 Speaker 1: in your front office now, UM, the first, to everyone's knowledge, 660 00:35:27,280 --> 00:35:29,719 Speaker 1: the first openly gay person to book in the front 661 00:35:29,800 --> 00:35:32,960 Speaker 1: office of a National Hockey League team. UM. Heck of 662 00:35:33,040 --> 00:35:35,120 Speaker 1: a player, heck of a career. She just retired about 663 00:35:35,120 --> 00:35:37,239 Speaker 1: a year and a half ago. Yeah, I would tell 664 00:35:37,320 --> 00:35:40,080 Speaker 1: you you talk about the accolades, and those are obviously 665 00:35:40,239 --> 00:35:43,480 Speaker 1: incredibly impressive. More than anything's just like, she's an incredible 666 00:35:43,520 --> 00:35:46,600 Speaker 1: person and so to be able to add that type 667 00:35:46,640 --> 00:35:50,120 Speaker 1: of person to our organization that fits in and aligns 668 00:35:50,239 --> 00:35:53,920 Speaker 1: with with our culture, um was a critical piece. But 669 00:35:54,000 --> 00:35:57,839 Speaker 1: then you start talking about just the knowledge and one 670 00:35:57,840 --> 00:36:00,560 Speaker 1: of the most decorated hockey players in the world. So 671 00:36:00,760 --> 00:36:03,040 Speaker 1: to be able to bring someone like Megan into this 672 00:36:03,280 --> 00:36:08,000 Speaker 1: organization with her expertise, her perspective, and to be able 673 00:36:08,080 --> 00:36:12,200 Speaker 1: to have that impact on both our front office, but 674 00:36:12,320 --> 00:36:15,200 Speaker 1: then the opportunity with our player development group was something 675 00:36:15,520 --> 00:36:18,720 Speaker 1: we're incredibly excited about being able to do, incredibly proud 676 00:36:18,840 --> 00:36:22,000 Speaker 1: to be able to call her a New Jersey Devil. 677 00:36:22,360 --> 00:36:24,200 Speaker 1: And then you start to kind of look at the 678 00:36:24,280 --> 00:36:27,080 Speaker 1: landscape and just the impact that that women are having 679 00:36:27,120 --> 00:36:29,799 Speaker 1: on the sport. You know, you talk about Megan Um, 680 00:36:30,080 --> 00:36:31,839 Speaker 1: you look at at our front office with a woman 681 00:36:31,920 --> 00:36:34,360 Speaker 1: named Kate Madigan who is in our Hockey Opts department, 682 00:36:34,400 --> 00:36:36,960 Speaker 1: who is going to be a future general manager in 683 00:36:37,239 --> 00:36:39,560 Speaker 1: in the NHL one day. And then you look at 684 00:36:40,080 --> 00:36:43,200 Speaker 1: a woman Kate woman Hannis, who was the former general 685 00:36:43,320 --> 00:36:46,320 Speaker 1: manager of the Riveters, the women's hockey team here in 686 00:36:46,360 --> 00:36:48,520 Speaker 1: New Jersey. Um, we just brought her on. She is 687 00:36:48,600 --> 00:36:52,160 Speaker 1: now the executive director of our foundations. So you start 688 00:36:52,239 --> 00:36:54,560 Speaker 1: to look at the impact that this can have and 689 00:36:54,880 --> 00:36:58,600 Speaker 1: in the importance of bringing in diversity, it's something that 690 00:36:58,719 --> 00:37:00,879 Speaker 1: we have been fully committed to and to be able 691 00:37:01,000 --> 00:37:04,360 Speaker 1: to obviously take action and execute that, but more important 692 00:37:04,360 --> 00:37:06,839 Speaker 1: than just to be able to bring incredibly talented people 693 00:37:06,880 --> 00:37:09,319 Speaker 1: within this organization that have walked in and have had 694 00:37:09,440 --> 00:37:13,239 Speaker 1: a meet and immediate impact has been something that has 695 00:37:13,440 --> 00:37:16,520 Speaker 1: benefited this organization and we're incredibly proud of. Yeah. And 696 00:37:16,760 --> 00:37:19,880 Speaker 1: there's also Hailey Wickenheiser, who of course is one of 697 00:37:19,920 --> 00:37:22,600 Speaker 1: the top players in women's hockey, joining the Maple Leaves 698 00:37:22,640 --> 00:37:25,640 Speaker 1: back in as well. So you have a lot of 699 00:37:25,680 --> 00:37:28,840 Speaker 1: prominent female hockey players now in the front offices of 700 00:37:28,920 --> 00:37:32,120 Speaker 1: these NHL clubs. Is Megan going to be working with 701 00:37:32,320 --> 00:37:36,160 Speaker 1: the players on the ice? She is, so she she 702 00:37:36,360 --> 00:37:39,160 Speaker 1: is in there, she's working with our hockey operations crew. Yeah. 703 00:37:39,239 --> 00:37:41,960 Speaker 1: I remember when first chance I had to to meet Meg, 704 00:37:42,000 --> 00:37:45,200 Speaker 1: I was just blown away by her presence, her knowledge, 705 00:37:45,480 --> 00:37:48,600 Speaker 1: you know, in talking with with Tom Fitzgerald, our general manager, 706 00:37:48,840 --> 00:37:50,680 Speaker 1: you know, he was blown away by the type of 707 00:37:50,760 --> 00:37:52,960 Speaker 1: impact that she was going to be able to walk 708 00:37:53,080 --> 00:37:55,960 Speaker 1: in and have on our hockey operations group. Just to 709 00:37:56,040 --> 00:37:58,719 Speaker 1: be able to have someone that has played the game 710 00:37:58,880 --> 00:38:02,200 Speaker 1: at the absolute highest levels when you talk about professionally, 711 00:38:02,239 --> 00:38:04,319 Speaker 1: you talked about being in the Olympics, to be able 712 00:38:04,360 --> 00:38:07,799 Speaker 1: to bring that perspective, that knowledge, in that skill set 713 00:38:07,920 --> 00:38:10,800 Speaker 1: within the organization. Uh, it's been fun to see the 714 00:38:10,920 --> 00:38:14,080 Speaker 1: impact that she's already been able to have. One of 715 00:38:14,160 --> 00:38:18,680 Speaker 1: the things that's important, uh, is the merchandise that the 716 00:38:18,880 --> 00:38:24,200 Speaker 1: Devil's sell. The merchant the merch and it's it's a 717 00:38:24,280 --> 00:38:26,439 Speaker 1: new day, it's a modern era. It's you know, it's 718 00:38:26,520 --> 00:38:28,879 Speaker 1: it's way more than just well, I gotta go down 719 00:38:28,960 --> 00:38:32,040 Speaker 1: to the arena and get merchandise. Uh. You guys have 720 00:38:32,160 --> 00:38:35,120 Speaker 1: modernized it and I want to buy some presidents of myself. 721 00:38:35,200 --> 00:38:38,959 Speaker 1: Can you tell me more about that? Absolutely. So, coming 722 00:38:39,000 --> 00:38:41,440 Speaker 1: off of of obviously our our third jersey launch, one 723 00:38:41,480 --> 00:38:43,400 Speaker 1: of the elements it was important to us was was 724 00:38:43,440 --> 00:38:45,360 Speaker 1: how do we bring that to life outside of just 725 00:38:45,520 --> 00:38:48,120 Speaker 1: the jersey, So, you know, being able to have a 726 00:38:48,200 --> 00:38:52,200 Speaker 1: customized merchandise line that you know, had that monochromatic look 727 00:38:52,400 --> 00:38:54,960 Speaker 1: was something we were excited to be able to bring 728 00:38:55,120 --> 00:38:58,000 Speaker 1: to our fan base. And so as you look, obviously 729 00:38:58,080 --> 00:39:00,440 Speaker 1: leading into the holidays, bar we'll get your set and 730 00:39:00,760 --> 00:39:04,560 Speaker 1: I promise you'll have enough present. Uh, But it was 731 00:39:04,640 --> 00:39:08,160 Speaker 1: important for us to to bring a new element. You know, obviously, 732 00:39:08,320 --> 00:39:11,480 Speaker 1: red has been the traditional Devil's color since they got 733 00:39:11,560 --> 00:39:14,200 Speaker 1: to New Jersey in in nineteen two. So to be 734 00:39:14,239 --> 00:39:16,480 Speaker 1: able to bring to light obviously this black jersey, but 735 00:39:16,560 --> 00:39:19,120 Speaker 1: also the merchandise line that comes along with it, um 736 00:39:19,600 --> 00:39:21,919 Speaker 1: was something we were really excited about. And then even 737 00:39:22,040 --> 00:39:24,400 Speaker 1: beyond that for us, you know, we we had a 738 00:39:24,440 --> 00:39:27,520 Speaker 1: little bit of fun about New Jersey having new jerseys 739 00:39:27,640 --> 00:39:30,840 Speaker 1: that say Jersey on them. So there was certainly some 740 00:39:31,160 --> 00:39:33,960 Speaker 1: some fun in terms of, you know, what we're able 741 00:39:34,000 --> 00:39:36,799 Speaker 1: to do with some merchandise line. So a friend of ours, 742 00:39:36,840 --> 00:39:40,480 Speaker 1: Greg Wshinsky at ESPN, had had sent a note of hey, 743 00:39:40,640 --> 00:39:43,640 Speaker 1: I want a hat that says hat and so we 744 00:39:44,120 --> 00:39:47,759 Speaker 1: you know, we created a you know, a mock up 745 00:39:47,840 --> 00:39:50,080 Speaker 1: of what a hat would look like. In the response 746 00:39:50,239 --> 00:39:54,120 Speaker 1: was so fantastic on social we said, okay, we have 747 00:39:54,280 --> 00:39:56,880 Speaker 1: to produce these, and so we went out and we 748 00:39:57,040 --> 00:40:00,719 Speaker 1: produced Initially it was five hundred hats, set a hat 749 00:40:00,920 --> 00:40:03,520 Speaker 1: in the same script with the red drop shatter that 750 00:40:03,600 --> 00:40:07,319 Speaker 1: our jersey had and and the proceeds of this we're 751 00:40:07,360 --> 00:40:11,480 Speaker 1: all going to the Devil's Youth Foundation. And within twenty 752 00:40:11,520 --> 00:40:14,480 Speaker 1: minutes all five hats sold out. So then we went 753 00:40:14,600 --> 00:40:18,000 Speaker 1: for another run and produced another thousand hats and within 754 00:40:18,200 --> 00:40:21,640 Speaker 1: thirty minutes those sold out immediately. Uh So I give 755 00:40:21,760 --> 00:40:24,680 Speaker 1: our our marketing and brand team a tremendous amount of 756 00:40:24,719 --> 00:40:27,000 Speaker 1: credit to just in terms of being able to have 757 00:40:27,160 --> 00:40:29,279 Speaker 1: some fun with this, being nimble and being able to 758 00:40:29,360 --> 00:40:31,759 Speaker 1: pivot on the fly, but to be able to be 759 00:40:31,800 --> 00:40:34,920 Speaker 1: able to create something like that. Uh and obviously haven't 760 00:40:35,000 --> 00:40:38,000 Speaker 1: go to support and incredible cause like the Devil's Youth Foundation. 761 00:40:38,880 --> 00:40:42,040 Speaker 1: Was was a pretty amazing opportunity and fun to kind 762 00:40:42,040 --> 00:40:44,520 Speaker 1: of watch that all come to fruition. Okay, bar is 763 00:40:44,520 --> 00:40:46,640 Speaker 1: already doing a Google search right now for a hat 764 00:40:48,680 --> 00:40:51,040 Speaker 1: because he needs he needs to get on the waiting list. 765 00:40:51,520 --> 00:40:54,160 Speaker 1: You had mentioned the Olympics, and I'm just curious. I mean, 766 00:40:54,200 --> 00:40:56,680 Speaker 1: we know that Nico is probably the most obvious candidate 767 00:40:57,280 --> 00:41:01,279 Speaker 1: to be competing in the Olympics. Uh. The NHL did 768 00:41:01,360 --> 00:41:04,040 Speaker 1: not let its players attend the last Winter Olympics, so 769 00:41:04,239 --> 00:41:07,480 Speaker 1: we're going back to what has been done in the past. 770 00:41:07,920 --> 00:41:10,880 Speaker 1: There will be a disruption in this season. What were 771 00:41:10,920 --> 00:41:12,640 Speaker 1: your thoughts when you saw that there was going to 772 00:41:12,719 --> 00:41:15,400 Speaker 1: be a diplomatic boycott of the Olympics by the US 773 00:41:15,520 --> 00:41:19,560 Speaker 1: and potentially other governments because of human rights abuses and 774 00:41:19,719 --> 00:41:23,000 Speaker 1: other areas of concern in China, And how you might 775 00:41:23,080 --> 00:41:25,520 Speaker 1: prepare if there ends up being some kind of athlete 776 00:41:25,560 --> 00:41:29,799 Speaker 1: boycott as well. Yeah, it's it's a really interesting situations 777 00:41:29,960 --> 00:41:31,880 Speaker 1: as we look across the board. Obviously you had the 778 00:41:31,880 --> 00:41:35,399 Speaker 1: boycott news come out this week, um, and you look 779 00:41:35,440 --> 00:41:39,279 Speaker 1: at just the opportunity that this moment provides for for 780 00:41:39,440 --> 00:41:42,960 Speaker 1: so many of these athletes, and you talk about, you know, 781 00:41:43,160 --> 00:41:46,560 Speaker 1: a young athlete coming up, especially in the hockey world, 782 00:41:47,000 --> 00:41:49,359 Speaker 1: I think everyone's goal is like I would love to play. 783 00:41:49,400 --> 00:41:50,839 Speaker 1: I want to win a Stanley Cup, and I want 784 00:41:50,840 --> 00:41:52,160 Speaker 1: to win a gold medal, and I want to play 785 00:41:52,160 --> 00:41:55,359 Speaker 1: in the Olympics. And it's just this incredible platform where 786 00:41:55,480 --> 00:41:57,960 Speaker 1: you have the opportunity to be able to represent your 787 00:41:58,040 --> 00:42:00,960 Speaker 1: country and there's a tremendous on pride and that and 788 00:42:01,680 --> 00:42:04,239 Speaker 1: when you talk about, you know, hockey and just the 789 00:42:04,400 --> 00:42:07,120 Speaker 1: global game that that this is in the reach that 790 00:42:07,239 --> 00:42:09,880 Speaker 1: it has, Like there's so many players who want to 791 00:42:09,960 --> 00:42:13,440 Speaker 1: be able to represent their country, so you know, being 792 00:42:13,480 --> 00:42:15,719 Speaker 1: able to play in the Olympics was something that was 793 00:42:15,760 --> 00:42:19,399 Speaker 1: incredibly important to them. And as the NHL was going 794 00:42:19,480 --> 00:42:22,400 Speaker 1: through this process and having conversations with the Players Association, 795 00:42:22,840 --> 00:42:24,440 Speaker 1: you know, the players made it very clear that this 796 00:42:24,760 --> 00:42:27,200 Speaker 1: was was something that they took a tremendous amount of 797 00:42:27,200 --> 00:42:29,520 Speaker 1: private and they wanted to be able to represent their 798 00:42:29,560 --> 00:42:33,080 Speaker 1: countries in the Olympics. And is the sport is continuing 799 00:42:33,160 --> 00:42:35,279 Speaker 1: to grow and you know the reach and you know 800 00:42:35,560 --> 00:42:38,440 Speaker 1: talk about the ESPN deal and the Turner deal. You know, 801 00:42:38,760 --> 00:42:41,880 Speaker 1: in the global nature of hockey, it's such an incredible 802 00:42:41,920 --> 00:42:45,680 Speaker 1: platform for obviously the game, but for these players as 803 00:42:45,719 --> 00:42:47,960 Speaker 1: well to be able to kind of represent their countries 804 00:42:47,960 --> 00:42:49,719 Speaker 1: and take the pride in that. So it's gonna be 805 00:42:49,760 --> 00:42:53,239 Speaker 1: really interesting to watch how this continues to unfold. You know, 806 00:42:53,320 --> 00:42:56,080 Speaker 1: I know we have a number of players that on 807 00:42:56,480 --> 00:42:59,440 Speaker 1: on our team that are are planning on participating and 808 00:43:00,040 --> 00:43:02,880 Speaker 1: presenting their countries and the pride they take in that 809 00:43:03,160 --> 00:43:04,840 Speaker 1: is is going to be really fun. To watch. But 810 00:43:04,960 --> 00:43:07,200 Speaker 1: it's also really challenging time is you know, as you 811 00:43:07,280 --> 00:43:10,359 Speaker 1: talk about just the political nature of this and how 812 00:43:10,480 --> 00:43:14,200 Speaker 1: countries are continuing to evolve and manage and handle this, 813 00:43:14,320 --> 00:43:15,719 Speaker 1: It's it's going to be interesting to watch how it 814 00:43:15,760 --> 00:43:19,480 Speaker 1: all unfolds. Jake, before we let you go big television 815 00:43:19,560 --> 00:43:22,719 Speaker 1: package last spring with ESPN and Turner Sports, tell me 816 00:43:22,800 --> 00:43:25,960 Speaker 1: what the type of infusion it has for revenue, exposure, 817 00:43:26,040 --> 00:43:30,440 Speaker 1: marketing and growth. Yes, I mean it's as you well know. 818 00:43:30,600 --> 00:43:34,239 Speaker 1: I mean, like ESPN has such an incredible platform and 819 00:43:34,440 --> 00:43:37,320 Speaker 1: such an incredible reach, and I tell people out that 820 00:43:37,480 --> 00:43:40,600 Speaker 1: like ESPN can make stars and I can't think of 821 00:43:40,680 --> 00:43:44,440 Speaker 1: a better example of that than you know, our very 822 00:43:44,520 --> 00:43:46,879 Speaker 1: first game this year. You know when when Jack hughes 823 00:43:47,000 --> 00:43:50,040 Speaker 1: obviously you know Scarlett, we're talking earlier about the you know, 824 00:43:50,120 --> 00:43:52,799 Speaker 1: the star power of of that game and Jack hughes 825 00:43:52,920 --> 00:43:55,680 Speaker 1: with the stick tough. I don't know that I've ever 826 00:43:55,800 --> 00:44:00,520 Speaker 1: received more text messages or emails from friends and family 827 00:44:01,000 --> 00:44:03,800 Speaker 1: than I did that night. And I talked about just 828 00:44:04,000 --> 00:44:07,200 Speaker 1: the power in the reach of the ESPN effect, and 829 00:44:07,640 --> 00:44:10,560 Speaker 1: and that is one of those elements where he was 830 00:44:10,680 --> 00:44:14,920 Speaker 1: on every Sports center highlight, every top ten and that 831 00:44:15,160 --> 00:44:17,400 Speaker 1: put him on the map. Is an emerging star and 832 00:44:17,760 --> 00:44:20,920 Speaker 1: like that is the power of ESPN. And so I 833 00:44:21,080 --> 00:44:24,200 Speaker 1: think the the opportunity that you know, hockey has and 834 00:44:24,320 --> 00:44:26,920 Speaker 1: where it is at in its growth stage to be 835 00:44:27,080 --> 00:44:30,360 Speaker 1: able to bring that within the ESPN and the Turner 836 00:44:30,440 --> 00:44:32,960 Speaker 1: families is just going to accelerate this and it's going 837 00:44:33,000 --> 00:44:35,719 Speaker 1: to be able to draw in the casual fan that 838 00:44:36,120 --> 00:44:39,360 Speaker 1: may not have, you know, watched hockey every night, or 839 00:44:39,440 --> 00:44:41,680 Speaker 1: may not turn on a hockey game, but this is 840 00:44:41,719 --> 00:44:44,319 Speaker 1: going to drive that interest to Okay, watch a game, 841 00:44:44,600 --> 00:44:45,960 Speaker 1: and then all of a sudden they're coming out to 842 00:44:46,000 --> 00:44:48,200 Speaker 1: a game. Then they're buying a parce plan, and then 843 00:44:48,200 --> 00:44:50,759 Speaker 1: the next thing, you know, their season ticket holders. So 844 00:44:50,840 --> 00:44:54,200 Speaker 1: I think the the impact of this, obviously financially it 845 00:44:54,520 --> 00:44:57,279 Speaker 1: was um, you know, a very lucrative deal and a 846 00:44:57,320 --> 00:45:00,360 Speaker 1: great opportunity, But more importantly than that, it's just power 847 00:45:00,440 --> 00:45:02,880 Speaker 1: in the reach that that it has for the sport 848 00:45:03,000 --> 00:45:06,640 Speaker 1: of hockey and for the players and the star power 849 00:45:06,760 --> 00:45:08,480 Speaker 1: that this is going to be able to continue to drive. 850 00:45:08,920 --> 00:45:13,200 Speaker 1: Jake Reynolds, the president of the New Jersey Devils, thank 851 00:45:13,280 --> 00:45:15,320 Speaker 1: you so much, sir for joining us. I hope you 852 00:45:15,400 --> 00:45:18,200 Speaker 1: had a good time with us. It was fantastic, Michael 853 00:45:18,239 --> 00:45:20,360 Speaker 1: Mike Scarlett really appreciate it was great to spend some 854 00:45:20,520 --> 00:45:23,279 Speaker 1: time and look forward to hopefully senior the Devil's games soon. 855 00:45:23,520 --> 00:45:27,000 Speaker 1: Thanks Jake. That was Jake Reynolds, New Jersey Devil's President. 856 00:45:27,200 --> 00:45:29,520 Speaker 1: What a neat fine and when a neat get for 857 00:45:29,680 --> 00:45:32,719 Speaker 1: our show. He had a lot to talk about Scarlett, 858 00:45:33,040 --> 00:45:38,080 Speaker 1: including a lot about Prudential. Yeah. I love how the 859 00:45:38,200 --> 00:45:41,480 Speaker 1: club is so tied into the state of New Jersey 860 00:45:41,600 --> 00:45:45,040 Speaker 1: and the identity and it identifies with so many businesses 861 00:45:45,080 --> 00:45:46,879 Speaker 1: that are based in New Jersey. Again, I go back 862 00:45:46,920 --> 00:45:48,840 Speaker 1: to the idea that if you go see a Devil's 863 00:45:49,200 --> 00:45:52,520 Speaker 1: game in the Prudential Center, you'll see all these local 864 00:45:52,600 --> 00:45:57,800 Speaker 1: businesses represented their their UH company names are emblazoned everywhere 865 00:45:57,840 --> 00:46:01,719 Speaker 1: around the arena. It really shows how deeply connected the 866 00:46:01,880 --> 00:46:04,960 Speaker 1: team is to the local community, the local businesses. And 867 00:46:05,000 --> 00:46:07,080 Speaker 1: I just point this out in contrast to my favorite team, 868 00:46:07,080 --> 00:46:09,839 Speaker 1: the New York Rangers, who play at Madison Stare Garden. Again, 869 00:46:10,080 --> 00:46:13,240 Speaker 1: I love the team, but the brands that the Rangers 870 00:46:13,280 --> 00:46:15,960 Speaker 1: are associated with our national brands, it's just a different 871 00:46:16,120 --> 00:46:18,920 Speaker 1: level and it doesn't feel as intimate. The New York 872 00:46:18,960 --> 00:46:21,239 Speaker 1: Rangers are very much tied in with the NYPD the 873 00:46:21,400 --> 00:46:24,640 Speaker 1: n y f D, but you're not talking about the 874 00:46:24,800 --> 00:46:28,280 Speaker 1: kind of contact with local businesses that perhaps the Devil's 875 00:46:28,400 --> 00:46:30,520 Speaker 1: or the Islanders or some of these other clubs have 876 00:46:30,800 --> 00:46:35,480 Speaker 1: managed to strike Lynchy, Mr Boston, which scared me because 877 00:46:36,040 --> 00:46:39,759 Speaker 1: he had you convinced Mr Reynolds, you know what, I 878 00:46:40,200 --> 00:46:45,600 Speaker 1: might trade in the golden black uniforms and maybe, just 879 00:46:46,000 --> 00:46:50,040 Speaker 1: maybe you might be sniffing the New Jersey Devils. Well, 880 00:46:50,160 --> 00:46:52,120 Speaker 1: I think one thing I never thought about this. He 881 00:46:52,160 --> 00:46:54,759 Speaker 1: brought up a good point where the only team with 882 00:46:54,920 --> 00:46:57,520 Speaker 1: New Jersey in our name that plays in New Jersey 883 00:46:58,080 --> 00:47:00,920 Speaker 1: now the Jets and the Giants play in New Jersey, 884 00:47:01,000 --> 00:47:02,279 Speaker 1: but they are the New York Jets and the New 885 00:47:02,360 --> 00:47:05,040 Speaker 1: York Giants. The New Jersey Nets used to play there, 886 00:47:05,080 --> 00:47:07,600 Speaker 1: but now they play in Brooklyn. And Donald Trump wants 887 00:47:07,640 --> 00:47:10,400 Speaker 1: on the USFL's New Jersey Generals. What's it called the 888 00:47:10,440 --> 00:47:13,280 Speaker 1: New Jersey General's Back then it was called New Jersey Generals. 889 00:47:13,680 --> 00:47:16,560 Speaker 1: So now the the Devils are the only team with 890 00:47:16,719 --> 00:47:19,920 Speaker 1: New Jersey in their name, and um as we heard 891 00:47:20,000 --> 00:47:22,920 Speaker 1: from from Jacob that the they have a third Jersey. 892 00:47:23,239 --> 00:47:26,560 Speaker 1: Um oh, I love that they just debuted but designed 893 00:47:26,600 --> 00:47:29,440 Speaker 1: by the great goalten and Martin Broder and it just 894 00:47:29,520 --> 00:47:32,439 Speaker 1: says Jersey across the top. And he loved that story 895 00:47:32,480 --> 00:47:34,640 Speaker 1: he told when he came here, where are you in Jersey? 896 00:47:36,400 --> 00:47:38,480 Speaker 1: No one ever says New Jersey. And of course they 897 00:47:38,760 --> 00:47:41,840 Speaker 1: have extended that idea to the baseball hats, right, and 898 00:47:41,920 --> 00:47:43,600 Speaker 1: it just has hat on it. And I know bar 899 00:47:43,800 --> 00:47:49,239 Speaker 1: is really into that one. He's been looking online, I know, 900 00:47:49,560 --> 00:47:52,279 Speaker 1: but that's just one of the greatest idea that just 901 00:47:52,520 --> 00:47:55,000 Speaker 1: tickled me when he told me that story. I just 902 00:47:55,200 --> 00:47:57,360 Speaker 1: I thought that was really neat it. We need to, like, 903 00:47:57,520 --> 00:47:59,800 Speaker 1: you know, next time we get a new pair of shoes, 904 00:47:59,840 --> 00:48:04,440 Speaker 1: as put shoe on, it'll be good. Uh. There was 905 00:48:04,520 --> 00:48:06,879 Speaker 1: one thing that he did say, and I was really 906 00:48:06,960 --> 00:48:11,960 Speaker 1: impressed about how they're trying to help minority owned businesses 907 00:48:12,239 --> 00:48:14,480 Speaker 1: and the way they're doing it with the logo on 908 00:48:14,560 --> 00:48:18,040 Speaker 1: the helmets and things like that. Uh, that was really 909 00:48:18,320 --> 00:48:20,640 Speaker 1: meet the way they're doing it. And I don't think 910 00:48:21,280 --> 00:48:23,920 Speaker 1: any NHL team out there is doing something like that, 911 00:48:24,000 --> 00:48:26,279 Speaker 1: at least not for now anyway. Yeah, I haven't seen that, 912 00:48:26,440 --> 00:48:28,440 Speaker 1: especially on helmets, but we do know that there's going 913 00:48:28,520 --> 00:48:31,680 Speaker 1: to be more pointed advertising on um the gear of 914 00:48:31,920 --> 00:48:35,279 Speaker 1: jerseys and whatnot. So you know this, this might kind 915 00:48:35,320 --> 00:48:40,719 Speaker 1: of set the templates. I'm not kids. Feels better to 916 00:48:40,760 --> 00:48:42,440 Speaker 1: be than the one, than number five. I'll wear a 917 00:48:42,520 --> 00:48:44,160 Speaker 1: number because of mine. We have a chance to go 918 00:48:44,280 --> 00:48:46,080 Speaker 1: for three in a row. Good numbers are a good time. 919 00:48:46,120 --> 00:48:48,120 Speaker 1: When I first started wearing the number, how would just 920 00:48:48,200 --> 00:48:51,640 Speaker 1: have the improud Bloomberg business of sports the number of 921 00:48:51,680 --> 00:48:55,520 Speaker 1: the week. Alright, alright, alright, time for Lynch to win. 922 00:48:57,640 --> 00:49:00,719 Speaker 1: It is time for the number of the week. And 923 00:49:01,120 --> 00:49:05,520 Speaker 1: we're gonna talk about the upcoming super Bowl and it's 924 00:49:05,520 --> 00:49:09,880 Speaker 1: gonna be on NBC this year, and of course, thirty 925 00:49:09,960 --> 00:49:14,319 Speaker 1: second ads. It's going to cost a pretty penny. How 926 00:49:14,480 --> 00:49:20,600 Speaker 1: much is NBC asking for for a thirty second ad 927 00:49:21,160 --> 00:49:27,960 Speaker 1: in the Super Bowl? Out let? Anyone who wants to 928 00:49:28,000 --> 00:49:33,800 Speaker 1: go first, go first. This is good radio, folks, This 929 00:49:33,920 --> 00:49:40,879 Speaker 1: is music right here. Trauma Lynch, because you you know what, Linda, 930 00:49:41,160 --> 00:49:43,839 Speaker 1: you go first, because you always go last. And then 931 00:49:43,920 --> 00:49:47,440 Speaker 1: it's like, oh, pull a number of my bottom. No, 932 00:49:48,400 --> 00:49:54,960 Speaker 1: let's say, uh pie, that's it. I'll go five point 933 00:49:55,080 --> 00:50:00,880 Speaker 1: five million for thirty seconds. Yeah, Okay, I'm gonna go 934 00:50:03,200 --> 00:50:06,920 Speaker 1: five million, Oh Scarlett, I thought you were going to 935 00:50:07,000 --> 00:50:09,120 Speaker 1: go higher. I did. I thought I was going to too. 936 00:50:09,239 --> 00:50:13,040 Speaker 1: But five point five million is what CBS asked for 937 00:50:13,239 --> 00:50:16,880 Speaker 1: you on the last time. No, this one for NBC. 938 00:50:17,760 --> 00:50:21,280 Speaker 1: They're asking for six point five millions for a thirty 939 00:50:21,320 --> 00:50:24,040 Speaker 1: second half. That's why I thought you were gonna higher. 940 00:50:24,200 --> 00:50:25,880 Speaker 1: Which we get you on stage? Are you? Are you 941 00:50:26,000 --> 00:50:31,440 Speaker 1: rooting for somebody on this? Not at all? Mr. I 942 00:50:31,600 --> 00:50:36,560 Speaker 1: win every blasket thing on the show. He just wants 943 00:50:36,600 --> 00:50:38,800 Speaker 1: to see it mixed up a little bit. Here's my 944 00:50:38,880 --> 00:50:41,600 Speaker 1: refrigerator in my new range. None of them have arrived 945 00:50:41,640 --> 00:50:43,600 Speaker 1: at the house yet. By the way, remember those from 946 00:50:43,719 --> 00:50:46,839 Speaker 1: Speed Queen Man, He used to have those snakes on there. 947 00:50:47,360 --> 00:50:50,280 Speaker 1: I have never seen even when they were on the prices. 948 00:50:50,560 --> 00:50:54,040 Speaker 1: I've never seen Speed Queen anything. When I used to 949 00:50:54,120 --> 00:50:57,440 Speaker 1: go to the appliance store, nothing I saw may Tag, 950 00:50:57,920 --> 00:51:00,560 Speaker 1: I saw all the other stuff. Didn't see Speed Queen. 951 00:51:01,040 --> 00:51:03,000 Speaker 1: You know what I should that My lesson here, the 952 00:51:03,080 --> 00:51:05,160 Speaker 1: lesson that I've been I've been taught here is that 953 00:51:05,239 --> 00:51:07,400 Speaker 1: because of inflation, you should always just go up, no 954 00:51:07,480 --> 00:51:10,320 Speaker 1: matter what. Like whatever first number anyone throws out, the 955 00:51:10,360 --> 00:51:12,680 Speaker 1: next number should just be higher because we have this crisis. 956 00:51:13,400 --> 00:51:16,160 Speaker 1: You were going, I'm like, she's got this yeah, I 957 00:51:16,200 --> 00:51:20,960 Speaker 1: don't know, moment a weakness. By the way, and I 958 00:51:21,080 --> 00:51:23,560 Speaker 1: brought that up just what you just said, Scarlett, just 959 00:51:23,680 --> 00:51:27,920 Speaker 1: to show people that, you know, football is back, a 960 00:51:28,000 --> 00:51:32,280 Speaker 1: lot of the sports are back, and the TV exects 961 00:51:32,280 --> 00:51:35,279 Speaker 1: are saying, you know what, we got one product. We 962 00:51:35,480 --> 00:51:39,120 Speaker 1: put that behind us now with COVID, and we're going 963 00:51:39,200 --> 00:51:41,319 Speaker 1: to ask for some money here. So, by the way, 964 00:51:41,400 --> 00:51:43,319 Speaker 1: the cost of a thirty second spot in the first 965 00:51:43,360 --> 00:51:45,920 Speaker 1: Super Bowl in nineteen seven, Let's see if anyone you 966 00:51:46,200 --> 00:51:50,920 Speaker 1: can get it. Oh, we got a bonus one. Well, 967 00:51:51,280 --> 00:51:54,279 Speaker 1: let's see here. You should throw out a guess bar. 968 00:51:54,440 --> 00:51:57,000 Speaker 1: You want me to throw out a guess the first 969 00:51:57,080 --> 00:52:05,520 Speaker 1: Super Bowl? Lad thirty seconds, I'm gonna say ten tho dollars, Scarlett, 970 00:52:06,800 --> 00:52:12,920 Speaker 1: I'm gonna say here, I'm gonna underestimate um eight thousand dollars. 971 00:52:13,680 --> 00:52:20,520 Speaker 1: Michael Bark come on down. And two networks were going 972 00:52:20,600 --> 00:52:24,000 Speaker 1: at the time for that one. What was the story 973 00:52:24,160 --> 00:52:28,560 Speaker 1: about which network? One? One network came back, but the 974 00:52:28,640 --> 00:52:31,520 Speaker 1: other network was still in commercial coming back out of 975 00:52:31,560 --> 00:52:34,200 Speaker 1: a break, and they were going to go for the kickoff, 976 00:52:34,880 --> 00:52:37,360 Speaker 1: and then all of a sudden, it's like there's a 977 00:52:37,440 --> 00:52:39,480 Speaker 1: story I don't know, like one of the exacts for 978 00:52:39,560 --> 00:52:42,560 Speaker 1: the TV Exacts pretended to be drunk and run out 979 00:52:42,640 --> 00:52:44,919 Speaker 1: on the field and stop the what what was the story? 980 00:52:45,040 --> 00:52:48,439 Speaker 1: They ran the kickoff, but one of the networks, either 981 00:52:48,560 --> 00:52:51,880 Speaker 1: CBS or NBC, was in commercial break, so they got 982 00:52:51,920 --> 00:52:54,320 Speaker 1: on the phone to the commissioner and they re kicked 983 00:52:55,040 --> 00:52:58,360 Speaker 1: they kicked it again. I just I just started a 984 00:52:58,440 --> 00:53:00,600 Speaker 1: new book last night. You were looking live the Story 985 00:53:00,680 --> 00:53:03,200 Speaker 1: of the NFL Today with Brent Musburger and Herve Cross 986 00:53:03,239 --> 00:53:05,560 Speaker 1: and Phillis George and Jimmy the Greek Snyder, and that 987 00:53:05,719 --> 00:53:07,719 Speaker 1: was one of the stories that I just so that's 988 00:53:07,719 --> 00:53:09,920 Speaker 1: why it's fresh in my mind from last night. Wait, 989 00:53:10,000 --> 00:53:12,120 Speaker 1: part what you you were describing is that there are 990 00:53:12,120 --> 00:53:13,960 Speaker 1: two networks airing the Super Bowl at the same time, 991 00:53:14,200 --> 00:53:16,759 Speaker 1: NBC and CBS. We're airing it at the same time. 992 00:53:17,520 --> 00:53:20,040 Speaker 1: And he just went with whatever channel you preferred, whichever 993 00:53:20,120 --> 00:53:21,880 Speaker 1: one day of you like the peacock or if you 994 00:53:22,000 --> 00:53:24,920 Speaker 1: like the eye. I the one was there. Yeah, I 995 00:53:25,000 --> 00:53:29,080 Speaker 1: think ABC they were airing uh, you know old Jimmy 996 00:53:29,120 --> 00:53:33,439 Speaker 1: Durantys shows. I don't know what. Uh Anyway, this has 997 00:53:33,560 --> 00:53:36,799 Speaker 1: been the Bloomberg Business of Sports show. We're here each 998 00:53:36,840 --> 00:53:38,880 Speaker 1: and every week at the same time, Bluss online, wherever 999 00:53:38,920 --> 00:53:41,000 Speaker 1: you get your podcast, and you can get those Mondays, 1000 00:53:41,480 --> 00:53:45,360 Speaker 1: Wednesdays and Thursdays. Michael Barr on Twitter at dig bar Sports, 1001 00:53:45,960 --> 00:53:49,160 Speaker 1: Mike Lynch at Lynch e w CDB, and I'm Scarlet 1002 00:53:49,280 --> 00:53:53,240 Speaker 1: Foo on Twitter at Scarlet Foo. Hey are one number 1003 00:53:53,280 --> 00:53:58,640 Speaker 1: of the Week Part two. Thanks for joining us. Okay, Bob, 1004 00:53:58,680 --> 00:54:01,360 Speaker 1: I'm ready for me in again next week for the 1005 00:54:01,480 --> 00:54:04,480 Speaker 1: latest on the stories moving big money. And I'm not 1006 00:54:04,520 --> 00:54:06,440 Speaker 1: talking about that a little tiny money. I'm talking about 1007 00:54:06,480 --> 00:54:09,000 Speaker 1: big money in the world of sports. You're listening to 1008 00:54:09,040 --> 00:54:12,439 Speaker 1: Bloomberg Business of Sports in the radio around the world.