WEBVTT - Brooke Webb 0:00:09.320 --> 0:00:14.920 Carola. She's the queen of talking. He was sown your man. 0:00:16.000 --> 0:00:20.160 She's on the side. She got the scoop on one side. 0:00:20.560 --> 0:00:29.960 No one can do with quiet Carola, Carolin. No one 0:00:30.040 --> 0:00:37.200 can do with quiet Caroline. Caroline. Welcome back to episode 0:00:37.240 --> 0:00:40.639 four of the Influencer series. I hope you guys are 0:00:40.840 --> 0:00:43.360 loving this as much as I've loved doing the interviews. 0:00:43.400 --> 0:00:46.879 I've been learning so much from all of these babes. Today, 0:00:46.920 --> 0:00:49.360 I have Brooke Web joining me a K A K 0:00:49.560 --> 0:00:53.120 B style, and she talks all about growing your brand, 0:00:53.159 --> 0:00:56.360 staying true to your brand, also being vulnerable. She's been 0:00:56.360 --> 0:00:59.040 blogging lately about real things, and she says being true 0:00:59.080 --> 0:01:02.280 to yourself an authentic is so key, and just don't 0:01:02.320 --> 0:01:05.160 be so hard on yourself. Don't feel like you have 0:01:05.280 --> 0:01:08.280 to reach perfection is her advice. And I just love 0:01:08.480 --> 0:01:11.120 Brooks so much, so I know you're gonna love this interview. 0:01:11.440 --> 0:01:13.520 She is a mother of two. She also has a 0:01:13.560 --> 0:01:16.720 badass job, like at some bank position. She's like a 0:01:16.720 --> 0:01:19.040 major big wig at a bank and also a major blogger. 0:01:19.280 --> 0:01:21.840 She has two full time jobs. Brooke is incredible. I 0:01:21.920 --> 0:01:23.560 love her so much. Y'all get excited here. She has 0:01:23.600 --> 0:01:30.399 Brooke Web. Okay, I'm here with Brook Web KB styled 0:01:30.600 --> 0:01:33.640 otherwise known as kab styled. Yes, ma'am, I heared that 0:01:33.640 --> 0:01:37.840 out by paying you Benmo. That the k is Kristen. Yes, yeah, 0:01:37.840 --> 0:01:39.679 I always get that question. No one seems to know 0:01:39.720 --> 0:01:41.640 what the case stands for, and why I don't go 0:01:41.680 --> 0:01:44.240 by that name? Actually, why don't you go by Kristen? 0:01:44.360 --> 0:01:46.679 I love bro Yeah, I don't know. My my parents 0:01:46.720 --> 0:01:50.040 just named me Kristen Brook and after so the Brook 0:01:50.120 --> 0:01:53.040 is after Brookshields and they like the ring of Kristen Brook. 0:01:53.400 --> 0:01:55.840 So back in the day when I was born, Brookshields was, 0:01:56.120 --> 0:01:58.480 you know, the queen. She was the queen, she was 0:01:58.560 --> 0:02:01.600 in all the movies and every one loved her. So 0:02:01.640 --> 0:02:03.480 they wanted to name me after Brooke. And they didn't 0:02:03.480 --> 0:02:07.680 like Brook Kristen. They like Kristen Brook. So that's what happened. 0:02:08.080 --> 0:02:12.799 You look like Brooke Shields. You think so such a compliment? 0:02:13.760 --> 0:02:15.880 Thank you. I always think people live into their names. 0:02:16.000 --> 0:02:19.320 So that's case in point. And you've got mad fashion style, 0:02:19.440 --> 0:02:23.400 so Jane, totally, this is fitting. Thank you. Little secret backstory, 0:02:23.480 --> 0:02:26.280 A little secret backstory. Now everyone knows. So we are 0:02:26.680 --> 0:02:30.080 in the middle of this Influencer season, Serious Influencer Season 0:02:30.120 --> 0:02:33.360 of Life and Influencer series on my podcast because lucky me, 0:02:33.520 --> 0:02:35.480 I fell into this group of girls. I don't I 0:02:35.480 --> 0:02:37.520 don't even know. I didn't know what an influencer was 0:02:38.000 --> 0:02:39.680 or how to even do this, because there's this whole 0:02:39.720 --> 0:02:42.400 social media thing happening where you can truly have a 0:02:42.480 --> 0:02:46.280 huge fan base, a whole business based on your style. 0:02:46.720 --> 0:02:50.919 What you blog about, your influence so you have tons 0:02:50.919 --> 0:02:54.800 of followers. Did you get into blogging and how did 0:02:54.840 --> 0:02:58.359 you get into style and making it a business for yourself. 0:02:58.400 --> 0:03:01.440 It's such an for me. It's an interesting backstory because 0:03:01.480 --> 0:03:03.920 when I graduated college, I didn't go to school for 0:03:04.120 --> 0:03:07.840 anything fashion oriented, nothing, you know, any anywhere in that realm. 0:03:07.840 --> 0:03:10.400 Actually went to school to be a venarian. Didn't stick 0:03:10.440 --> 0:03:13.000 with that clearly. Here here we are today. I still 0:03:13.000 --> 0:03:16.120 love animals, but I'm not doing anything with that. Um. 0:03:16.160 --> 0:03:18.880 But I graduated, and I moved to Charlotte, North Carolina, 0:03:19.080 --> 0:03:21.240 and at the time, my sister was working for a 0:03:21.240 --> 0:03:24.960 women's apparel company. It's a small company in North Carolina, 0:03:25.160 --> 0:03:27.760 not small in North Carolina, bigger in North Carolina. But anyway, 0:03:28.200 --> 0:03:31.080 UM applied and got a job with them, So I 0:03:31.120 --> 0:03:34.320 was allocating merchandise. You know, I was receiving the merchandise 0:03:34.360 --> 0:03:37.520 in the buyer who purchases a merchandise for a certain division, 0:03:38.000 --> 0:03:40.320 it comes in, I'm looking at it, I'm determining what 0:03:40.400 --> 0:03:42.960 stores receive it. So I started allocating merchandise in my 0:03:43.000 --> 0:03:45.920 first job out of school. And I've always had a 0:03:45.960 --> 0:03:48.080 love for fashion, So people would always come up to 0:03:48.080 --> 0:03:50.040 me and say, friends, you know, or family, where did 0:03:50.040 --> 0:03:52.360 you get that? What would you recommend for this? How 0:03:52.400 --> 0:03:55.360 should I style this? So I was constantly giving that 0:03:55.400 --> 0:03:57.800 fashion advice. You know, people turned to me for that. 0:03:58.520 --> 0:04:01.280 Um So, the combination of the two between working in 0:04:01.320 --> 0:04:05.320 the women's apparel industry after college and then my personal 0:04:05.360 --> 0:04:09.680 passion years later, you know, here this comes this whole 0:04:09.720 --> 0:04:14.440 blog thing. They collided. Yeah, well it was a little 0:04:14.440 --> 0:04:17.760 more than that. I mean, essentially, my best friend out 0:04:17.760 --> 0:04:20.520 of well she's in South Carolina now but at the 0:04:20.520 --> 0:04:23.080 time was living elsewhere. She's in South Carolina, she's a 0:04:23.120 --> 0:04:26.359 blogger and she was doing mostly food stuff and she 0:04:26.400 --> 0:04:29.839 wanted to incorporate style a little bit herself. So she said, 0:04:29.839 --> 0:04:32.640 why don't you, you know, dabble in this and maybe 0:04:32.720 --> 0:04:34.400 do a couple of style posts for me, which I 0:04:34.440 --> 0:04:39.200 did and it was received really well. Um, and then 0:04:39.240 --> 0:04:42.160 eventually more and more requests started coming to her like, oh, 0:04:42.240 --> 0:04:44.640 we would love to collaborate with you on this, and 0:04:44.640 --> 0:04:47.560 she was like, well, I'm not the stylist. I am 0:04:47.720 --> 0:04:49.480 kind of started handing off to you a little bit, 0:04:49.560 --> 0:04:51.240 she did, and then it got to the point where 0:04:51.240 --> 0:04:53.040 she was like, you know what, maybe you should really 0:04:53.040 --> 0:04:55.640 think about starting your own own website where you can 0:04:55.680 --> 0:05:02.440 house everything collaborations can come to you kind anctural thing. Yeah, yeah, 0:05:02.440 --> 0:05:04.760 it was totally natural. It was I mean, I was 0:05:04.839 --> 0:05:08.280 dabbling in Instagram before I started the blog, so obviously 0:05:08.440 --> 0:05:10.960 I knew on Instagram that there was a market for it. 0:05:11.120 --> 0:05:14.000 I could see that, and I was following other bloggers 0:05:14.040 --> 0:05:16.080 at the time, and I was watching what they were 0:05:16.120 --> 0:05:19.800 doing and learning a little bit through that. And then, 0:05:19.960 --> 0:05:22.040 you know, contributing to my friend's blog gave me a 0:05:22.080 --> 0:05:25.160 better understanding of what a blog was and the behind 0:05:25.200 --> 0:05:28.400 the scenes of what goes into that content creation. So, 0:05:28.480 --> 0:05:30.919 you know, you put the Instagram activity that I was 0:05:30.960 --> 0:05:34.480 doing together and then the dabbling on her blog together, 0:05:34.520 --> 0:05:37.800 and it just resulted in, Hey, it's my time here's 0:05:37.839 --> 0:05:40.559 Kenny styled. Tell me about the behind the scenes stuff, 0:05:40.600 --> 0:05:43.400 because that is what I have found so fascinating learning 0:05:43.400 --> 0:05:47.320 about all. This is the world, like the financial world world. 0:05:47.360 --> 0:05:49.680 You could make a lot of money with brand partnerships 0:05:50.080 --> 0:05:53.520 with this the way posting goes. But how does it 0:05:53.640 --> 0:05:56.240 work to actually learn how to make money as a blogger? 0:05:56.839 --> 0:05:59.000 I mean, for me, in the very beginning, there wasn't 0:05:59.000 --> 0:06:01.440 a lot of money to be made. I mean, and 0:06:01.520 --> 0:06:03.760 no money makes money. I don't think doing this out 0:06:03.760 --> 0:06:08.039 of the get go. Yeah, it's totally what it is. Yes, 0:06:08.120 --> 0:06:09.960 So you're how does it start from the trades to 0:06:10.040 --> 0:06:12.320 actually making money? Well, I think you get to a 0:06:12.320 --> 0:06:15.560 certain level where you have a certain amount of followers, 0:06:15.720 --> 0:06:19.440 you have a certain amount of traffic to your blog space. Um, 0:06:19.480 --> 0:06:22.440 the content obviously is very important. So the quality of 0:06:22.440 --> 0:06:25.479 your content um obviously is a reflection of you and 0:06:25.520 --> 0:06:27.520 the material that you put out there to the world 0:06:27.560 --> 0:06:30.920 to see. So if brands are saying, Okay, she's now 0:06:31.040 --> 0:06:34.560 at x amount of followers, you know her analytics show this, 0:06:35.000 --> 0:06:38.680 we really think her content is beautiful. Let's offer her 0:06:39.360 --> 0:06:42.480 money instead of just here's a free gift in exchange 0:06:42.520 --> 0:06:45.520 for a post um. So in the beginning, I was 0:06:45.520 --> 0:06:48.640 a yes woman. I said yes to everything. I did everything. 0:06:48.839 --> 0:06:51.800 I mean, all the bloggers I've interviewed the same at 0:06:51.839 --> 0:06:54.160 the beginning. You just have to because it's awesome. Yes, well, 0:06:54.160 --> 0:06:57.640 and it might result in the brand reposting you or 0:06:58.120 --> 0:07:00.520 you know, putting you in their newsletter or on their 0:07:00.560 --> 0:07:03.680 website or something of that nature. More eyeballs on you, 0:07:03.839 --> 0:07:06.600 on you, that's right, that helps you grow. Yes, So 0:07:06.640 --> 0:07:08.960 in the beginning I was yes, yes, yes, yes, And 0:07:09.000 --> 0:07:10.760 then I got to the point where I'm like, I 0:07:10.760 --> 0:07:14.080 am burning myself out and I'm really working hard to 0:07:14.200 --> 0:07:16.800 because I will always work with a professional photographer. So 0:07:16.920 --> 0:07:19.280 that was out of pocket. Yeah, that's always been an 0:07:19.320 --> 0:07:22.760 expensive mine. And I was creating this beautiful content and 0:07:23.000 --> 0:07:26.600 the stuff started calling up, like I don't need another X, 0:07:26.720 --> 0:07:29.040 or I don't need any more of this or you know, 0:07:29.280 --> 0:07:32.720 it's just coming in so fast, even makeup and hand. 0:07:33.440 --> 0:07:36.120 It's like, Okay, someone would give you a set of 0:07:36.160 --> 0:07:39.560 this type of hairspray, but you already have like seventeen bottles. 0:07:40.160 --> 0:07:42.000 You don't want to post about that again, that's right, well, 0:07:42.040 --> 0:07:44.520 and not only I mean you have to obviously the 0:07:44.560 --> 0:07:47.440 gifts are always appreciated, you know, That's something I'm always 0:07:47.520 --> 0:07:51.000 super appreciative of. But at the same time, it can 0:07:51.040 --> 0:07:53.720 become too much, like what do you do with all 0:07:53.760 --> 0:07:56.840 of that stuff? You can only post about you know, 0:07:56.960 --> 0:07:59.080 so many makeup items like you said, or so many 0:07:59.080 --> 0:08:02.400 hair care products, or you only need so many pairs 0:08:02.400 --> 0:08:04.559 of jeans. I don't know, whatever it is, you only 0:08:04.640 --> 0:08:08.160 need so much. So at some point it then becomes 0:08:08.240 --> 0:08:10.400 what was a hobby for me at the time it 0:08:10.440 --> 0:08:12.680 was an outlet, it was a hobby, started turning more 0:08:12.760 --> 0:08:15.880 into a business, and I started seeing that shift in 0:08:15.920 --> 0:08:20.240 the opportunities for earning income through you know, being an influencer. 0:08:20.400 --> 0:08:23.000 So that's what really, you know, I still say yes 0:08:23.000 --> 0:08:25.800 sometimes the things that are unpaid. It really depends on 0:08:25.840 --> 0:08:30.360 the opportunity, um exactly for your brand and lifestyle and 0:08:31.440 --> 0:08:34.319 for you and all these girls in this series are 0:08:34.440 --> 0:08:37.480 very true to who you are. You're only posting about 0:08:37.480 --> 0:08:40.480 stuff that you love or that you're interested in trying. Yes, 0:08:40.600 --> 0:08:42.640 and if you're not, then you're you just don't do 0:08:42.679 --> 0:08:47.440 it right and how you operate. Yes, everything fits your brand, well, 0:08:47.480 --> 0:08:50.160 thank you? Yes, I mean exactly, because you have to 0:08:50.160 --> 0:08:52.440 stay true to yourself. So, I mean, one tip always 0:08:52.440 --> 0:08:54.080 give people when they're first starting out is you need 0:08:54.120 --> 0:08:55.880 to find your voice. You need to figure out what 0:08:56.000 --> 0:08:58.280 makes you unique because there's a lot of us. So 0:08:58.320 --> 0:09:00.079 explain to me what your voice is like having you 0:09:00.200 --> 0:09:02.800 just find like, what does that mean? Exactly? Well? For me, 0:09:03.280 --> 0:09:05.679 my voice is I'm a mom of two. I've been 0:09:05.720 --> 0:09:08.280 a working mom of two for a long time, so 0:09:08.320 --> 0:09:14.679 I've managed t um well. I'm an h N h R, 0:09:14.840 --> 0:09:17.040 so I'm a vice president and HR for a bank 0:09:17.280 --> 0:09:25.400 vice president to full times. It's it's been, it's been, Yes, 0:09:26.520 --> 0:09:28.520 has been full time. So I mean usually you know 0:09:28.640 --> 0:09:30.400 the bank hours or what the bank hours are, and 0:09:30.440 --> 0:09:32.600 then the blogging hours are those two and then you 0:09:32.640 --> 0:09:35.120 have being a mom and a wife on top of it. Yeah, 0:09:35.280 --> 0:09:38.120 so you are like bursting at the scenes. Yes, yeah, 0:09:38.280 --> 0:09:43.199 and losing lots of sleep while doing it looking fabulous, trying, trying. 0:09:43.320 --> 0:09:44.880 You know, that's what I need. All the I creams 0:09:44.880 --> 0:09:47.079 I can get, but we need to use your cream. 0:09:47.880 --> 0:09:51.599 Thank you, thank you. I appreciate that. Gosh, build me 0:09:51.679 --> 0:09:53.400 up a little bit. I'm feeling good about myself. Every 0:09:53.440 --> 0:09:55.520 watched your Instagram other day and I've been wondering how 0:09:55.520 --> 0:09:57.480 to curl my hair, and I always love yourself so 0:09:57.520 --> 0:10:00.760 happy because I haven't catching Instagram story where you actually 0:10:00.760 --> 0:10:02.840 doing it here. Yeah, and You're like, I curl all 0:10:02.880 --> 0:10:06.320 mine away from the face, and I was like, yes, 0:10:07.080 --> 0:10:08.559 I wanted to do. Some people like you need to 0:10:08.559 --> 0:10:12.000 alternate every other and I'm like, I was like, okay, great, 0:10:12.080 --> 0:10:14.280 dad doesn't I'm done. This is I feel like when 0:10:14.280 --> 0:10:17.240 you curl the pieces forward, it like it comes, you know, 0:10:17.280 --> 0:10:18.560 it hits me on the face, and I'm like, I 0:10:18.600 --> 0:10:21.800 need it away from are always just magnes. Thank you, 0:10:21.960 --> 0:10:25.720 Oh my god, thank you just so sweet. I appreciate 0:10:25.760 --> 0:10:28.320 that because like you have built up trust, I trust 0:10:28.520 --> 0:10:32.360 your opinion. So knowing that you said that, I'm like, awesome, Okay, done, 0:10:32.360 --> 0:10:34.000 i haven't worry about that anymore. I'm just gonna curl 0:10:34.000 --> 0:10:35.640 it all the way from it. And that's what people 0:10:35.679 --> 0:10:37.959 are looking for. I mean, those that choose to follow 0:10:38.000 --> 0:10:41.120 an influencer, they're looking for us to tell them here's 0:10:41.160 --> 0:10:43.680 what you need to do, here's what you need to 0:10:43.720 --> 0:10:47.640 do that, and you know, case close, that's it. Nobody 0:10:47.640 --> 0:10:50.440 wants to spend People want the bloggers and influencers that 0:10:50.480 --> 0:10:53.400 they followed to have done the work. Yes, yeah, we 0:10:53.480 --> 0:10:56.160 do the leg work. We tell you what's good, you 0:10:56.200 --> 0:11:00.680 read the benefit, there's there's a win win for everyone. Yeah. Yeah, 0:11:00.760 --> 0:11:03.440 So everyone looks to us for that, and you know, 0:11:03.480 --> 0:11:06.760 they want to know what's trending or what's really popular, 0:11:07.040 --> 0:11:09.880 what the best curling iron is, or you know what's 0:11:09.880 --> 0:11:12.480 hot for spring this year. So those are the things 0:11:12.520 --> 0:11:15.160 that we as influencers do. We do the research, we 0:11:15.280 --> 0:11:18.920 provide the information, and everyone gets to, you know, take 0:11:18.960 --> 0:11:21.080 that information and do whatever they will with it, which 0:11:21.120 --> 0:11:25.520 is good, it's awesome. So how do you juggle it all? 0:11:25.600 --> 0:11:27.319 How do you like? What does the normal day look 0:11:27.360 --> 0:11:31.079 like for you? All of it at once? When I'm 0:11:31.120 --> 0:11:33.920 doing all of it, Well, let's just put it this way. 0:11:33.960 --> 0:11:36.520 So I have a husband who travels too, so he's 0:11:36.559 --> 0:11:39.160 not always here, but when he's here, he's beyond helpful. 0:11:39.240 --> 0:11:42.640 So when he's traveling, usually especially during the school year, 0:11:42.760 --> 0:11:44.719 I'm very busy in the morning with the kiddos. So 0:11:44.800 --> 0:11:46.880 it's the whole morning routine. I don't need to get 0:11:46.920 --> 0:11:49.600 into the nittygrede and that that would be boring, but 0:11:50.040 --> 0:11:52.199 it's you know, everything from just trying to get them 0:11:52.200 --> 0:11:54.800 out of bed, you know, just trying to get them 0:11:54.840 --> 0:11:57.080 out of bed to get to school on time. That's 0:11:57.120 --> 0:11:59.439 like my main focus in the morning. And get them 0:11:59.480 --> 0:12:02.480 fed both where I get them to school. Um, so 0:12:02.600 --> 0:12:04.960 we start there. If if I succeeded that, I know 0:12:05.000 --> 0:12:09.040 it's going to be a good day, I'm winning already. Um. 0:12:09.080 --> 0:12:11.480 I come home and I'm lucky with the company that 0:12:11.520 --> 0:12:14.200 I worked for. I've worked from home for nine of 0:12:14.240 --> 0:12:16.199 the almost eleven years and of work for them, which 0:12:16.280 --> 0:12:18.560 is a blessing. It is. It's such a blessing. You 0:12:18.600 --> 0:12:21.320 have your own like you can kind of working around 0:12:21.320 --> 0:12:24.600 your life. Yes, yeah, it's it's flexible to an extent. 0:12:25.120 --> 0:12:27.760 It's still corporate America. It's still a very busy job 0:12:27.800 --> 0:12:30.560 and a very busy role, but flexible that you know, 0:12:30.600 --> 0:12:32.199 if I need to pick up the kids early or 0:12:32.240 --> 0:12:34.400 I have a sick child. There have been times where 0:12:34.440 --> 0:12:36.640 I've been able to flex my schittle around that. But 0:12:36.720 --> 0:12:39.320 my day when I'm working for the bank is very busy. 0:12:39.600 --> 0:12:42.160 You know, I'm on the phone a lot, um conference calls, 0:12:42.200 --> 0:12:44.560 any type of HR function that you can imagine I'm 0:12:44.600 --> 0:12:47.240 doing throughout the day. Um, and then I wrapped my 0:12:47.320 --> 0:12:50.280 day and pick up the kiddos from school, and depending 0:12:50.280 --> 0:12:53.280 on what's going on the evening, they're both very highly 0:12:53.280 --> 0:12:56.640 involved in activities. And then you got to transport them around. Yes, 0:12:56.760 --> 0:12:58.920 so I'm a chauffeur, you know, turn in from an 0:12:58.920 --> 0:13:02.480 employee to now the show for and I travel around 0:13:02.480 --> 0:13:05.280 with them, take them to their activities, get them fed 0:13:05.400 --> 0:13:07.520 somewhere along the way. You know. I try and make 0:13:07.559 --> 0:13:09.440 dinners at home as much as I can, but I 0:13:09.480 --> 0:13:12.240 get them fed, which is a good thing. As long 0:13:12.280 --> 0:13:17.040 as they're eating, as they're not starving, they're good. Um. 0:13:17.120 --> 0:13:19.559 And then come home. You know, the nighttime routine. There's 0:13:19.679 --> 0:13:21.880 lots of things that go into that, and then after 0:13:21.920 --> 0:13:24.840 the kids go to bed, it's focused on k be styled. 0:13:25.000 --> 0:13:29.079 So you are working all What time are you waking up? Um? 0:13:29.360 --> 0:13:32.480 Usually not as early as people would think. I mean 0:13:32.559 --> 0:13:35.600 seven o'clock. Okay, so you're waking up by the time 0:13:35.600 --> 0:13:38.040 you get to the kve be styled part of the day. 0:13:38.200 --> 0:13:40.960 What time is that? Usually I'll sit down and start 0:13:41.000 --> 0:13:44.040 focusing on that around nine o'clock and then I'll stay 0:13:44.520 --> 0:13:47.360 I mean, I've pulled mornings. This morning, I was up 0:13:47.400 --> 0:13:55.240 until probably one getting that together. Creating content for today. 0:13:55.440 --> 0:13:59.000 You know things like that today, when you do a shoot, 0:13:59.360 --> 0:14:02.200 do you take multiple pictures that you'll spread out throughout 0:14:02.240 --> 0:14:05.600 like weeks? How long do you make a shoot last? Well, 0:14:05.640 --> 0:14:09.040 I shoot every week. Yes, so I shoot every week. UM, 0:14:09.080 --> 0:14:11.079 and that's no matter what, and you figure it out 0:14:11.120 --> 0:14:13.960 before you get there standing you have like a standing 0:14:13.960 --> 0:14:16.439 time with your photographer. We just know we shoot weekly. 0:14:16.440 --> 0:14:18.880 It depends on the weather clearly, or the day or 0:14:18.920 --> 0:14:21.800 what's going on, but we do shoot weekly and depending 0:14:21.840 --> 0:14:24.000 on the campaigns that I might be working on or 0:14:24.120 --> 0:14:26.200 the season. I mean, Easter is coming up, so today 0:14:26.240 --> 0:14:29.120 it was a lot about Easter content. Um. And I 0:14:29.160 --> 0:14:30.840 have a couple of projects that I'm working on that 0:14:30.840 --> 0:14:33.520 I had to shoot content for. So really what I'm 0:14:33.560 --> 0:14:36.520 shooting and how how long that will last just depends 0:14:36.560 --> 0:14:40.280 on what I'm working on. Um, Because I stay busy 0:14:40.400 --> 0:14:43.640 with with campaigns and things like that too. So about 0:14:43.800 --> 0:14:46.880 how how you get involved with campaigns, Well, I mean 0:14:46.960 --> 0:14:49.440 that's brands reaching out directly and a lot of times 0:14:49.480 --> 0:14:52.440 it's through their PR firms that their firms reach out 0:14:52.440 --> 0:14:54.960 and say, we're working on this campaign with x y 0:14:55.040 --> 0:14:57.720 Z brand. You know you were on our radar for that, 0:14:57.840 --> 0:15:00.360 do they reach out through your Instagram? You know, usually 0:15:00.480 --> 0:15:05.239 direct email, so you'll have like a relationship already. Sometimes 0:15:05.360 --> 0:15:07.680 or sometimes it's a brand that maybe I've never worked with. 0:15:08.000 --> 0:15:10.840 So I mean, for example, today one of the brands 0:15:10.840 --> 0:15:13.320 that I have a really long standing relationship with, I 0:15:13.360 --> 0:15:15.720 have a campaign coming up with them, and it's a 0:15:15.720 --> 0:15:18.880 travel post, so you know, um, give me tips on 0:15:19.080 --> 0:15:21.000 what I should do to plan for a trip or 0:15:21.080 --> 0:15:23.320 how to pack for a trip. So with your campaign, 0:15:23.360 --> 0:15:24.960 do you do like an Instagram post and then a 0:15:25.000 --> 0:15:29.600 blog to follow it? Yeah, so there's options usually there, 0:15:29.600 --> 0:15:31.760 you know, usually that is what it is. Usually it's 0:15:31.760 --> 0:15:34.400 a full blog post with full content, so there's a 0:15:34.440 --> 0:15:39.040 write up, there's five to seven images alongside of that. 0:15:39.160 --> 0:15:41.960 Most brands usually want the social post too, so the 0:15:42.040 --> 0:15:45.000 social amplifications where you're pushing on Instagram, you're pushing on 0:15:45.040 --> 0:15:49.320 your Facebook page or Twitter, Pinterest, penning on Pinterest. So um, 0:15:49.360 --> 0:15:52.520 there's you know, when we talk about my rates and 0:15:52.600 --> 0:15:55.400 how I package things, there's options. So a brand will 0:15:55.440 --> 0:15:57.560 have the choice. But a lot of times they come 0:15:57.600 --> 0:15:59.680 direct to us and saying, you know, we have to 0:15:59.720 --> 0:16:02.920 offer yeah, and here's here's what we're asking of you, 0:16:03.040 --> 0:16:05.520 and here's the rate that we are offering for those 0:16:05.560 --> 0:16:08.640 particular asks. And most times they do want the full 0:16:08.680 --> 0:16:12.440 blog post plus the social amplifications because that just covers 0:16:12.640 --> 0:16:15.480 all the bases. Yeah, so your full package. And this 0:16:15.520 --> 0:16:21.920 is the new wave advertisement in like fashion stylists are. 0:16:22.080 --> 0:16:24.480 It's the new way. Who's gonna look at a magazine. 0:16:24.520 --> 0:16:26.360 We can just scroll through Instagram and look at your 0:16:26.400 --> 0:16:29.880 favorite bloggers, your favorite style like stylish people, and they 0:16:30.000 --> 0:16:31.560 are telling you what to do, like I'm gonna go 0:16:31.600 --> 0:16:34.720 with that over some random magazine ad, right, well, and 0:16:34.760 --> 0:16:38.160 it's more relatable, so you know, trust, you build trust 0:16:38.200 --> 0:16:40.960 to these influencers, like you said, like so when you 0:16:41.000 --> 0:16:43.480 post something like you have approved this, this is what 0:16:43.560 --> 0:16:45.080 you like, and you're going to break it down and 0:16:45.080 --> 0:16:47.160 tell the truth about it. Yes, and so then it's 0:16:47.160 --> 0:16:49.480 like that's the best way to find out. It's the 0:16:49.480 --> 0:16:51.720 best way to find out. And we've you know, we've 0:16:51.800 --> 0:16:54.600 tested it, we've warned it. I mean, instead of seeing 0:16:54.600 --> 0:16:59.520 a very editorial advertisement, you're seeing it on a real person, Yep, 0:17:00.080 --> 0:17:03.680 someone who may not be model status, which is life. 0:17:03.960 --> 0:17:09.320 That is life. It's way more normal, right, No, Yes, 0:17:09.840 --> 0:17:12.080 I mean you know, the normal mom can see me 0:17:12.160 --> 0:17:15.480 wearing something and see herself in that, or see herself 0:17:15.520 --> 0:17:18.760 experiencing something that I've done with my children or that 0:17:18.800 --> 0:17:25.160 we've done together as a family. That's right, not letting 0:17:25.160 --> 0:17:27.800 yourself go as a mom still being functional, I mean, 0:17:27.920 --> 0:17:32.440 you know, but still absolutely fantastic, sweet, it's still amazing stylish. 0:17:32.480 --> 0:17:35.320 But also it's just like you're saying that mom could 0:17:35.320 --> 0:17:36.959 see this, and like I could wear this. It's not 0:17:36.960 --> 0:17:40.119 out of my reach. Yes, And you know, moms, unfortunately, 0:17:40.200 --> 0:17:43.159 a lot of moms have, you know, that mentality that 0:17:43.200 --> 0:17:46.040 they have kiddos and they have to sacrifice for their children, 0:17:46.160 --> 0:17:48.080 which is simply not the case. It's look at you, 0:17:48.080 --> 0:17:52.639 you're sacrificing all day, but you're still but you're wearing 0:17:52.640 --> 0:17:55.280 yourself out, but you're making it a priority. Yes, always 0:17:56.359 --> 0:17:59.480 really appreciating you because I'm the same way. I don't 0:17:59.480 --> 0:18:01.840 have children, and I can only and that not yet, 0:18:01.960 --> 0:18:03.720 but when I do have kids, I'm not going to 0:18:03.800 --> 0:18:06.520 want to just drop all my stuff that I'm bringing 0:18:06.640 --> 0:18:08.360 because it's so great and it's so fun, and that's 0:18:08.359 --> 0:18:10.520 your outlet and it's your income, but it's also a 0:18:10.600 --> 0:18:12.760 huge part of who you are so I love that 0:18:12.760 --> 0:18:15.040 you car about time to thank you. It's so important. 0:18:15.080 --> 0:18:18.080 I mean, in my opinion, your better mom or a 0:18:18.080 --> 0:18:21.240 better parent if you have something that you're passionate about 0:18:21.320 --> 0:18:24.720 and the fuels happiness for you in a different way. Obviously, 0:18:24.840 --> 0:18:27.360 my children give me so much happiness and joy, but 0:18:27.960 --> 0:18:29.960 there's so much more to me than just being a mom. 0:18:30.720 --> 0:18:34.479 So balancing that and you know, navigating that in life 0:18:34.680 --> 0:18:37.119 is so important because I really feel so much more 0:18:37.160 --> 0:18:39.760 fulfilled as a person and I feel like I'm a 0:18:39.800 --> 0:18:42.199 better mom to them when I'm happy, you know. I 0:18:42.200 --> 0:18:44.439 mean that's just kind of goes without being said. But 0:18:44.520 --> 0:18:46.840 you have to take the time to figure that out. Yes, 0:18:47.240 --> 0:18:51.920 And I mean that's incredible to figure out all day 0:18:52.080 --> 0:18:54.200 and you still make time for events, you still make 0:18:54.200 --> 0:18:56.920 time for your friends, you still make time for so 0:18:57.040 --> 0:18:59.840 much stuff. I can always be a better person that 0:19:00.000 --> 0:19:02.679 I mean, there's always always am like there's more. I 0:19:02.760 --> 0:19:04.600 need to be doing more, or I need to connect, 0:19:04.680 --> 0:19:06.320 I need to do this, I need to so I'm 0:19:06.320 --> 0:19:09.359 always feeling as much as I do, I always feel 0:19:09.359 --> 0:19:11.120 like I can do more. And that's just me. I mean, 0:19:11.160 --> 0:19:14.000 that's just my personal you know, I don't know I 0:19:14.000 --> 0:19:17.040 feel like I can always be better, So I'll always 0:19:17.040 --> 0:19:19.320 feel like that. Though, what do you wish you would 0:19:19.320 --> 0:19:21.280 have known when you were first getting started in the 0:19:21.320 --> 0:19:23.840 blogging world that you know now that like you wish 0:19:23.960 --> 0:19:26.200 someone would have told you that would have been like, Okay, 0:19:26.200 --> 0:19:28.440 if you just don't do this, but you do this, 0:19:28.600 --> 0:19:30.200 it's going to help you out in the long run. 0:19:30.240 --> 0:19:32.479 Don't waste your time on this, even though you might 0:19:32.520 --> 0:19:34.879 think you should really put your energy on that. You know, 0:19:34.920 --> 0:19:37.160 like little tips that you wish you would have known. Yeah, 0:19:37.160 --> 0:19:40.080 I mean, I think the biggest thing for me is 0:19:40.520 --> 0:19:44.919 just to stay true to yourself and like stay focused 0:19:45.080 --> 0:19:48.320 and don't let the setbacks set you back, like what 0:19:48.359 --> 0:19:50.960 would have setbaut me? Friends, Well, I mean you weren't 0:19:51.000 --> 0:19:55.520 selected for this campaign, or you were denied for this, 0:19:55.840 --> 0:19:58.840 or you weren't included in this, or you didn't get 0:19:58.880 --> 0:20:01.920 invited to this. So mean, there's you know, there's all 0:20:02.000 --> 0:20:04.159 of those little things that come along with it that 0:20:04.320 --> 0:20:07.959 could make you feel like you know your steps behind 0:20:08.040 --> 0:20:11.280 everyone else. So it's all about perception. Yeah, this is 0:20:11.320 --> 0:20:13.720 all perception because it's all on social media and it's 0:20:13.760 --> 0:20:15.920 all who knows what the truth is anyway, that's right. 0:20:16.200 --> 0:20:18.840