WEBVTT - The Future of Stink 0:00:03.800 --> 0:00:06.680 Welcome to Stuff to Blow your Mind from how Stuff 0:00:06.680 --> 0:00:14.040 Works dot com. Hey, welcome to stuff to Blow your Mind. 0:00:14.080 --> 0:00:16.400 My name is Robert Lamb, and I'm Julie Douglas. And 0:00:16.400 --> 0:00:19.760 we're coming at you once again, basically at the at 0:00:19.840 --> 0:00:23.240 at one since right, we're basically coming at your hearing 0:00:23.880 --> 0:00:27.600 into your ear holes. Uh. We can't really engage a 0:00:27.680 --> 0:00:31.360 number of other Uh. We can't touch you. We can't 0:00:31.360 --> 0:00:33.600 touch We shouldn't touch you, probably right, and you should 0:00:33.600 --> 0:00:37.000 not touch us, so the sign says and uh. And 0:00:37.040 --> 0:00:39.120 and you can also generally cannot see us, unless I 0:00:39.120 --> 0:00:40.600 guess if you if you pull up a picture of this, 0:00:40.760 --> 0:00:42.800 you can sort of get a little you can engage 0:00:42.800 --> 0:00:44.559 your your sense of sight a little bit with a 0:00:44.600 --> 0:00:46.760 podcast or if we have visual aids, such as with 0:00:46.880 --> 0:00:49.040 the the Art podcast that we did, and we had 0:00:49.040 --> 0:00:50.440 a blog post that went along with it, so you 0:00:50.440 --> 0:00:52.800 could look up the different artists as we went along. 0:00:53.200 --> 0:00:56.120 But still you're not you're not watching us podcast. Uh. 0:00:56.200 --> 0:00:58.720 And you and you also cannot smell us. You cannot 0:00:58.720 --> 0:01:02.480 smell the podcast chamber. And that's probably a good thing generally. Well, 0:01:03.040 --> 0:01:04.840 and I'm not saying anything about your funk or my 0:01:04.920 --> 0:01:07.800 fun you're saying that some of the other podcasters kind 0:01:07.800 --> 0:01:12.600 of smell. No, I'm not saying that sometimes there is 0:01:12.640 --> 0:01:15.959 half eaten food in here. That's usually my half eaten banana. 0:01:16.000 --> 0:01:18.520 I may have to take credit for these things, but no, yeah, 0:01:18.560 --> 0:01:21.040 we're we're talking about the fact that there are limits 0:01:21.200 --> 0:01:25.200 um to technology we think so far in terms of 0:01:25.240 --> 0:01:27.680 expressing all five senses. I used to think there were 0:01:27.680 --> 0:01:29.920 no limits, but but now I fear that there are 0:01:29.959 --> 0:01:33.240 no limits in the future. Well, I mean, let's talk 0:01:33.240 --> 0:01:35.240 a little bit about this. And in the past, people 0:01:35.280 --> 0:01:40.279 have tried to um to layer these senses in different media, 0:01:40.400 --> 0:01:42.920 like smellvision for instance, and and we we had a 0:01:42.920 --> 0:01:44.800 whole podcast where we talked about the power of smell 0:01:44.840 --> 0:01:47.319 and the importance of smell and and smell is is 0:01:47.360 --> 0:01:49.840 one of the more one of our more primal instincts 0:01:49.840 --> 0:01:51.840 and one of our more powerful and and as we've 0:01:51.840 --> 0:01:53.800 mentioned before, it's the one sent out of the five 0:01:53.920 --> 0:01:57.320 that interacts directly with the brain. So it's a powerful 0:01:57.520 --> 0:02:00.880 scent to be omitted from any of your media. But 0:02:01.280 --> 0:02:04.200 generally the technology hasn't been here, but we have actually 0:02:04.240 --> 0:02:07.760 tried in the past. Uh, most notably h is of course, 0:02:07.760 --> 0:02:10.680 Smell a Vision in h in nineteen sixty, but before that, 0:02:10.720 --> 0:02:14.600 the first recorded use of smell in the theater was 0:02:14.760 --> 0:02:18.920 nineteen sixteen at the Family Theater in Forest City, Pennsylvania. Uh. 0:02:18.960 --> 0:02:21.520 And this was during a Rose Bowl game. And so 0:02:21.600 --> 0:02:24.320 they had the scent of rose oil piped in, which 0:02:24.440 --> 0:02:26.720 you know, and it's really low tech, like they had 0:02:26.720 --> 0:02:29.680 a cotton ball that's saturated with rose oil. Yeah. Uh. 0:02:29.800 --> 0:02:31.600 And then they had a fan that was blowing it 0:02:31.639 --> 0:02:34.440 into the audience. Yeah. And that's pretty pretty low tech. 0:02:34.520 --> 0:02:38.360 And then some of the technologies today are about that level. 0:02:38.880 --> 0:02:40.480 But Smell a Vision, of course, is the one that 0:02:40.520 --> 0:02:43.800 everybody remembers. Um. This came around nineteen sixty and it 0:02:43.800 --> 0:02:46.239 was the mention of this guy, Mike Todd Jr. Who 0:02:46.280 --> 0:02:49.120 was the son of a really accomplished producer by the 0:02:49.200 --> 0:02:51.920 name of Michael Todd who produced around the world in 0:02:51.960 --> 0:02:55.480 eighty days, you know, made it, made some nice bank 0:02:55.480 --> 0:02:57.799 off of that, but then died. And so his son 0:02:57.880 --> 0:03:00.600 invests his inheritance in this concept of all a vision thing, 0:03:00.680 --> 0:03:02.480 this is gonna be the next big thing. And again 0:03:02.800 --> 0:03:05.560 on paper, it kind of sounds cool. It's like, you know, 0:03:05.560 --> 0:03:06.880 this is an age where it's like, all right, we 0:03:06.960 --> 0:03:09.760 got talking in our movies. Now we're talking, We're we're 0:03:09.800 --> 0:03:11.520 looking at it. You know what else can we do? 0:03:11.639 --> 0:03:13.240 You know, can we make we can There's the whole 0:03:13.280 --> 0:03:16.880 thing with a Tingler about making the seats vibrate. And 0:03:16.919 --> 0:03:19.079 as we see today, you know, everybody keeps like up 0:03:19.080 --> 0:03:22.600 in the Annie three d um, etcetera. So you can 0:03:22.639 --> 0:03:25.040 imagine the guys thinking, all right, smells pretty important. If 0:03:25.080 --> 0:03:28.360 I can somehow incorporate smell into the motion picture experience, 0:03:28.400 --> 0:03:31.880 that's gonna put even more butts and seats. Right, So 0:03:31.919 --> 0:03:34.720 the unleashed smell a vision on an unsuspecting public. H 0:03:34.760 --> 0:03:37.840 and it's kind of a disaster. Um. They only use 0:03:37.880 --> 0:03:41.400 it for one film under the Smell a Vision Moniker, 0:03:41.600 --> 0:03:43.240 and that was a film by the name of Scent 0:03:43.360 --> 0:03:47.320 of Miss of a Mystery, which interestingly enough, star Denholm Elliott, 0:03:47.800 --> 0:03:50.240 you know, of course from Raiders of the Lost Art 0:03:50.280 --> 0:03:56.160 the British guy and Peter Lori, yeah voice, can you 0:03:56.200 --> 0:03:59.640 do a Peter Lori re help me please? Rick? Yes, 0:03:59.720 --> 0:04:02.960 that that's the one. Yeah, yeah, wow, okay, I nailed it. Yeah, 0:04:03.000 --> 0:04:06.040 you did nailed it. Um and uh. And so that 0:04:06.160 --> 0:04:08.400 then they had like all sorts of cool catch phrases 0:04:08.400 --> 0:04:13.960 for it, like first they moved, then they talked, now 0:04:14.000 --> 0:04:17.359 they smell. In nineteen sixty like, finally we we have 0:04:17.640 --> 0:04:21.240 we have the trifecta of senses engaged with their motion pictures, 0:04:21.240 --> 0:04:24.120 and a new age of cinema is about to begin. 0:04:24.720 --> 0:04:26.479 But of course it didn't because it didn't really work 0:04:26.480 --> 0:04:30.400 all that well. There was there was some slight delay 0:04:30.520 --> 0:04:32.520 with the smells, like the smell was supposed to hit 0:04:32.680 --> 0:04:35.200 so it was the smell of a fresh casserole. There 0:04:35.240 --> 0:04:36.880 was not a casserole in the movie. But just give 0:04:36.880 --> 0:04:38.800 you an example. Imagine if on the screen that they 0:04:38.839 --> 0:04:41.800 present a fresh cast role and then like several seconds later, 0:04:41.880 --> 0:04:45.039 the scent fresh cast role hits you people during the 0:04:45.080 --> 0:04:49.039 sex scene and like whoa, what chicken casserole? And then 0:04:49.279 --> 0:04:52.360 you know, I don't know, Sophia Lauren is doing something 0:04:52.480 --> 0:04:56.040 that's just weird. Yeah, that level of things happening, and 0:04:56.279 --> 0:04:58.159 you know, so that you'd have the smells out of sync. 0:04:58.720 --> 0:05:01.480 Um other some of the theater's got the smell like 0:05:01.640 --> 0:05:05.280 really loud, like right in the face. Other areas couldn't 0:05:05.320 --> 0:05:10.480 get it. So it just wasn't all that well. Implemented. Yeah, 0:05:10.520 --> 0:05:13.000 I mean these are we're talking about cartridges on a belt, right, 0:05:13.080 --> 0:05:16.760 and they're being pierced by needles during certain scenes. And 0:05:17.080 --> 0:05:19.599 we're also talking about this hissing sound that it would 0:05:19.640 --> 0:05:22.440 make sometimes too. This is what I've read that would 0:05:22.440 --> 0:05:24.840 be really distracting. So people are like, what is going on? 0:05:24.880 --> 0:05:27.039 I'm just trying to watch this movie and I'm being 0:05:27.080 --> 0:05:29.600 inundated here. Yeah. So it's like you'd be watching a 0:05:29.640 --> 0:05:31.159 film and a guy would be like, would you like 0:05:31.200 --> 0:05:34.640 a cup of coffee? And it's like, no, I don't 0:05:34.640 --> 0:05:37.240 really want any coffee because I really need to finish 0:05:37.240 --> 0:05:41.640 this sandwich first, and then you know, every little thing. Yeah, 0:05:41.680 --> 0:05:43.840 but I will tell you that if Casablanca had had 0:05:43.880 --> 0:05:46.039 smell a Vision, and you know, of course with Peter Laurie, 0:05:46.120 --> 0:05:48.839 I would be happy to to experience that with smell 0:05:48.880 --> 0:05:51.960 a Vision. Why what do you think Peter Laurie smelled like? Well, no, 0:05:52.080 --> 0:05:55.240 I mean they're not Peter Laurie specifically, but you've got 0:05:55.240 --> 0:05:59.560 the spice market going on. Um, you know, it's hot human. 0:06:01.040 --> 0:06:04.200 I could see where it could have been an interesting bouquet. Um. Now, 0:06:04.240 --> 0:06:07.960 I would feel that Bogart would have probably smelled kind 0:06:07.960 --> 0:06:11.080 of weird where and like cigars. Yeah, I mean, I 0:06:11.120 --> 0:06:12.720 guess that could be a good smell. But also I 0:06:12.760 --> 0:06:15.880 think Lorie might have actually smelled good because he seems 0:06:15.880 --> 0:06:17.560 like the kind of guy who you know, he would 0:06:17.600 --> 0:06:19.560 realize he would need to have the smells all on, 0:06:20.279 --> 0:06:24.160 impeccably dressed. Yeah. Yeah um. And then, of course, in 0:06:24.240 --> 0:06:28.160 homage to Smell a Vision, American film director John Waters 0:06:28.400 --> 0:06:33.120 alice an enhanced Odorama version of his film Polyester in Yeah. Now, 0:06:33.160 --> 0:06:36.440 this was more akin to the scent test that we 0:06:36.520 --> 0:06:40.200 went through in the last oh right, the one where 0:06:40.240 --> 0:06:42.960 you made me smell David Beckham's foot right off of 0:06:42.960 --> 0:06:45.720 a card, numbered cards, Because that's the same way it 0:06:45.760 --> 0:06:49.200 worked with John waters piece Polyester footles, I should say, yeah. 0:06:49.240 --> 0:06:52.600 He Basically, each audience member had ten cards numbered one 0:06:52.600 --> 0:06:58.159 through ten, and they had smells such as flowers, pizza, glue, gas, grass, 0:06:58.200 --> 0:07:02.520 and of course feces. Oh right, right, Because if you're 0:07:02.560 --> 0:07:04.960 gonna if you're gonna implement smellvision, you need to go 0:07:05.040 --> 0:07:10.280 for the full, the full bouquet of Now, for anybody 0:07:10.280 --> 0:07:13.680 who who is John Waters fan, maybe you'll agree with 0:07:13.720 --> 0:07:16.600 me that pink flamingos should have been when where he 0:07:16.640 --> 0:07:20.280 had smell Avision where the main character actually eats feces, 0:07:20.280 --> 0:07:22.080 Because then, I mean, seriously, I mean, if you're trying 0:07:22.120 --> 0:07:25.600 to trump up the dramatic moment and watch someone eat 0:07:25.680 --> 0:07:27.840 feces and then smell it, that's that's going to do 0:07:27.880 --> 0:07:31.720 it right there, there you go. Yeah, Waters was Waters 0:07:31.880 --> 0:07:36.960 is around, Uh such a like a classy sleeves bag. 0:07:37.040 --> 0:07:39.760 I love that about it. You know a few people 0:07:39.760 --> 0:07:41.960 can pull that off to be both classy and sleazy 0:07:42.160 --> 0:07:47.120 and and make both work. Um and I and I 0:07:47.160 --> 0:07:49.240 think he would probably agree with that. Then there was 0:07:49.280 --> 0:07:52.200 also in n the BBC of course, did that hoax 0:07:52.240 --> 0:07:57.160 with the smell a vision where they told the viewers 0:07:57.200 --> 0:07:59.520 the April Fool stage and they told them that they 0:07:59.520 --> 0:08:03.840 could they could smell through the TV of sliced onions 0:08:03.880 --> 0:08:07.200 brewing coffee and invited viewers at home to confirm the 0:08:07.280 --> 0:08:11.120 sense uh that we're emanating from their television set by 0:08:11.320 --> 0:08:13.400 by writing in about it. And people did I just 0:08:13.560 --> 0:08:16.320 you know, testimony to the power suggestion. People were like, oh, 0:08:16.360 --> 0:08:18.640 I could totally smell the onions in the coffee, and 0:08:18.680 --> 0:08:21.400 it was it was all a gag. Placebo smells right, Yeah, 0:08:21.440 --> 0:08:25.000 it's kind of interesting. So for the most part though, 0:08:25.040 --> 0:08:27.880 this is you know, it's just received a few token 0:08:28.240 --> 0:08:32.040 nods to the possibility of smell uh in our cinema, 0:08:32.200 --> 0:08:35.560 the most recent one, uh being the more recent spy 0:08:35.720 --> 0:08:38.120 kids movie All the Time in the World that when 0:08:38.120 --> 0:08:41.200 I had scratch and sniff cards. So it's like, you know, again, 0:08:41.280 --> 0:08:42.880 we're in that age where people are like, what can 0:08:42.920 --> 0:08:45.360 we do to up the Annie three D? All right, 0:08:45.480 --> 0:08:47.800 let's try smells. See if that works. Now. One area 0:08:47.840 --> 0:08:49.680 of entertainment where it seems like you you we've seen 0:08:49.679 --> 0:08:54.360 a lot more um smell engagement has been the haunted house, 0:08:54.600 --> 0:08:57.440 the professional haunted house. And I'm not talking about like 0:08:57.440 --> 0:09:00.440 the one put on like the local arch in the 0:09:00.480 --> 0:09:03.200 small or some club yeah, or some club you know, 0:09:03.360 --> 0:09:07.760 or just because right, or your neighbors. I mean haunted houses. 0:09:07.960 --> 0:09:09.760 I think I may have discussed it before. It's it's 0:09:09.760 --> 0:09:12.680 a pretty complex thing when you get it down to it, 0:09:12.720 --> 0:09:15.480 Like the actual business of it, it looks easy. So 0:09:15.720 --> 0:09:18.640 you have every year you'll have people come along and say, like, 0:09:18.679 --> 0:09:20.240 I can do a hunted house. I just see people 0:09:20.240 --> 0:09:23.200 lining up and handing out some money. I can do 0:09:23.240 --> 0:09:25.480 that too, but there's there's a lot more involved. There's 0:09:25.520 --> 0:09:28.319 a there's sort of a science of scaring and uh, 0:09:28.320 --> 0:09:30.160 and they generally that the better ones will try and 0:09:30.200 --> 0:09:33.240 hit you on various levels. They'll try and so they're 0:09:33.280 --> 0:09:36.840 throwing startling sounds at you. There's they're throwing weird textures 0:09:36.840 --> 0:09:39.600 at you under underneath your feet, and of course they'll 0:09:39.600 --> 0:09:42.640 try and engage your smell, your sense of smell. Yeah, 0:09:43.160 --> 0:09:46.839 lay some of these honest, because uh, these are very 0:09:46.840 --> 0:09:49.520 interesting and I haven't been to a haunted house in years. 0:09:49.760 --> 0:09:52.120 Oh yeah, well, well we actually have a really good one, 0:09:52.280 --> 0:09:55.680 uh here in the Atlanta area, the nether World Haunted House. Yeah, 0:09:55.679 --> 0:09:57.280 I've heard that one's good. Yeah. One of the guys 0:09:57.320 --> 0:10:01.319 who does it, this guy Billy messina Um, who I've 0:10:01.480 --> 0:10:04.360 met a time or two, like mutual friends. Uh. He 0:10:04.480 --> 0:10:07.800 actually worked special effects on such films as Judge, Dread, 0:10:08.320 --> 0:10:12.360 basket Case too, and uh the seminal favorite uff Franken Hooker. 0:10:12.720 --> 0:10:15.640 So frank Hooker. That's a fine one. Yeah. But but 0:10:15.640 --> 0:10:17.480 but anyway, it's a really cool hunted house and they 0:10:17.480 --> 0:10:20.040 will hit you with these smells. So I looked into 0:10:20.120 --> 0:10:22.079 this because because we were like, well maybe we can 0:10:22.200 --> 0:10:25.120 implement that here at the house. Stuff works, so you 0:10:25.160 --> 0:10:30.240 can get a professional sent machine for about seventy sounds 0:10:30.240 --> 0:10:32.640 good so far. Yeah, there's some cheaper options, but I figure, 0:10:32.640 --> 0:10:34.360 if if we're going to do this, let's do it right, 0:10:34.559 --> 0:10:37.120 let's do it big. And then there are just there's 0:10:37.160 --> 0:10:40.480 just a plethora of different smells and smell combinations you 0:10:40.520 --> 0:10:43.160 can purchase for use in these machines, and they range 0:10:43.200 --> 0:10:49.040 from things such as like uh oh, there's like wedding bouquet, peaches, sunshine, 0:10:49.080 --> 0:10:52.600 fruity um, grass, ocean and those are great. But if 0:10:52.640 --> 0:10:55.880 that sounds scary, it's exactly right. That's I guess, you know, 0:10:55.880 --> 0:10:57.560 because if you're only gonna have your hunted house once 0:10:57.559 --> 0:10:59.160 a year or for one month out of the year, 0:10:59.160 --> 0:11:00.720 you might want to try and at other times, so 0:11:00.760 --> 0:11:03.360 you can buy these other smells. But the scary smells, 0:11:03.400 --> 0:11:08.199 that's that's where it gets interesting. Stuff Like one manufacturer 0:11:08.240 --> 0:11:12.560 makes urine, sulfur, flatulence, body odor, smelly feet, bad breath. 0:11:12.960 --> 0:11:17.600 But then there's another um manufacturer who really uh sexes 0:11:17.679 --> 0:11:22.520 up the titles, so you get stuff like burning electrical um, 0:11:22.720 --> 0:11:26.679 candy cane, dead rat um. Oh, this is the one 0:11:26.720 --> 0:11:30.800 I really like prehistoric poop because that has a we 0:11:30.840 --> 0:11:37.319 all know what prehistoric poops nostrils. Hell Um, swamp, you're in, 0:11:37.679 --> 0:11:39.920 swamp you're in, not that there's not really a swamp 0:11:39.960 --> 0:11:41.960 here in one, but you could combine the two your 0:11:41.960 --> 0:11:47.400 own like swamp urine and and stinky feet prehistoric poop mill. 0:11:47.440 --> 0:11:49.920 Do you know you can just go nuts with it? Um? 0:11:50.000 --> 0:11:52.040 So yeah, you can find these online if you were 0:11:52.200 --> 0:11:54.400 interested enough to want to, you know, up the game 0:11:54.440 --> 0:11:58.360 at your own household or church operated haunted house. This 0:11:58.440 --> 0:12:00.920 sounds like a clan of try up version of like 0:12:00.960 --> 0:12:05.360 the Barbie perfume maker. Are you familiar with us? This 0:12:05.440 --> 0:12:07.280 is something I got my youth, and I actually really 0:12:07.320 --> 0:12:09.480 liked it. I hated Barbies and anyway, I won't go 0:12:09.480 --> 0:12:12.200 into that, but this I love because your kid create 0:12:12.240 --> 0:12:14.600 all these horrible smells and it's like a chemical lab 0:12:14.800 --> 0:12:18.720 for the Barbie. Yeah. Yeah, but you know, I proposed 0:12:18.720 --> 0:12:20.920 that somebody go out there and make this for for 0:12:21.440 --> 0:12:23.560 a remake. This is some sort of ghoulish thing for 0:12:23.640 --> 0:12:26.120 kids out there, because I think they would love it. Well. 0:12:26.240 --> 0:12:28.679 I remember there being like stink toys when I was 0:12:28.720 --> 0:12:30.880 a kid. Yeah, I don't know if they assume they 0:12:30.880 --> 0:12:32.800 had something like this in the US. But I was 0:12:33.000 --> 0:12:37.120 a kid at the time in Canada and Newfoundland, Canada actually, 0:12:37.360 --> 0:12:40.120 and I remember visiting some town and they're being like 0:12:40.160 --> 0:12:43.160 a little you know, junk shop there, you know, I 0:12:43.160 --> 0:12:45.280 mean just in everything shop. They had some junkie toys 0:12:45.480 --> 0:12:49.640 variety store, and I ended up obtaining a some sort 0:12:49.640 --> 0:12:51.080 of stink toy and I think it was like some 0:12:51.120 --> 0:12:53.120 sort of little monster and the big cell on the 0:12:53.120 --> 0:12:56.080 package with it it smells like rotten eggs, and so 0:12:56.360 --> 0:12:59.240 at a certain age, that's awesome, you know. Yeah, No, 0:12:59.480 --> 0:13:01.560 I'm still kind of excited about it. I mean, the 0:13:01.559 --> 0:13:06.120 ability to mix all of those would be great fun. Right, Okay, 0:13:06.160 --> 0:13:10.079 But here's the question, you know, getting to the technology 0:13:10.080 --> 0:13:12.760 of today. Would you want that smell emanating from your 0:13:12.800 --> 0:13:16.480 cell phone? Right? Yeah? This is where it really gets 0:13:16.480 --> 0:13:20.880 interesting because I remember these technologies we're talking about here. 0:13:20.920 --> 0:13:24.800 It basically involves the use of primary odors to create 0:13:25.240 --> 0:13:29.520 other odors. Basically, this Barbie kit you're talking about combined 0:13:29.640 --> 0:13:32.520 this with that or maybe and they smelled awful by 0:13:32.600 --> 0:13:35.800 the way, but but that's the idea of like using 0:13:35.920 --> 0:13:39.280 five or six maybe even basic smells out of hundreds 0:13:39.320 --> 0:13:43.440 only we're talking hundreds of primary odors in these palates, right, 0:13:43.440 --> 0:13:45.640 and we know just from the research we did on 0:13:45.679 --> 0:13:48.920 the Other Smell podcasts of fifteen thou smells that have 0:13:49.040 --> 0:13:51.120 been identified out there, right, So this would be very 0:13:51.200 --> 0:13:54.400 much of a first step and uh and kind of 0:13:54.400 --> 0:13:57.640 an approximate attempt to create some of these smells, these 0:13:57.640 --> 0:14:01.640 odors out of primary odors. Uh. And so you would 0:14:01.840 --> 0:14:04.200 you would be able to input all right, say it's 0:14:04.320 --> 0:14:07.719 um the smell of fresh pumpkin pie. Yea. So it 0:14:07.760 --> 0:14:10.880 would then input several primary odors such as I'm I'm 0:14:10.880 --> 0:14:13.320 guessing like maybe if there's a pumpkin primary odor, some 0:14:13.400 --> 0:14:15.720 sort of a cinnamon primary Is it cinnamon it's in 0:14:15.720 --> 0:14:19.920 pumpkin pie? No, it's nutmeg, Like nutmeg is a primary odor. 0:14:19.960 --> 0:14:21.880 And maybe like some sort of buttery smell as a 0:14:21.880 --> 0:14:25.080 primary odor. I don't know. But but then those those 0:14:25.120 --> 0:14:29.200 three would get implemented together into pumpkin pie. That's right. 0:14:29.200 --> 0:14:32.360 And so in Japan there's ant T communications, so cell 0:14:32.360 --> 0:14:36.040 phone owners are able to download a fragrance playlist or 0:14:36.080 --> 0:14:39.760 files of recipes for specific smells along with visual and 0:14:40.000 --> 0:14:42.720 or audio. So we're talking about you know animation or 0:14:42.760 --> 0:14:46.640 mini content from imodes mobile website. The service uses a 0:14:46.720 --> 0:14:50.480 handsets infrared port to transfer the fragrance data to a 0:14:50.520 --> 0:14:53.000 dedicated device similar to a plug in air freshener that's 0:14:53.080 --> 0:14:56.360 loaded with a cartridge of base fragrances what you're talking about. 0:14:56.720 --> 0:14:59.040 The device then mixes them to create the chosen smell, 0:14:59.080 --> 0:15:01.560 which it then waffs out, accompanying the audio or visual 0:15:01.600 --> 0:15:04.960 content that's played on the phone. So you can again 0:15:05.040 --> 0:15:07.680 you can share your your playlist with friends who also 0:15:07.760 --> 0:15:10.800 subscribe to the service. You can also use it remotely, 0:15:10.840 --> 0:15:13.680 so you can say via your your cell phone, Hey, 0:15:13.800 --> 0:15:15.720 when I get home, I want the whole house to 0:15:15.800 --> 0:15:18.800 wreak of chocolate chip cookies and it will do that 0:15:18.880 --> 0:15:20.680 for you. That's be let down when there are no 0:15:20.760 --> 0:15:24.280 actual chocolate chip cookies. So I know, right, but but 0:15:24.400 --> 0:15:26.120 you know, hey, if you if that's the way you 0:15:26.160 --> 0:15:27.760 want to roll ino, you know, you want to stick 0:15:27.840 --> 0:15:30.720 up your house with various sense, then you can do it. 0:15:31.200 --> 0:15:35.359 Um n T T do como device. This is a 0:15:35.360 --> 0:15:38.360 device along with the phone, can also analyze your breath 0:15:38.400 --> 0:15:40.560 and tell tell you how much fat you've burned off 0:15:40.560 --> 0:15:43.120 and how hungry you maybe so it goes the other way, 0:15:43.200 --> 0:15:46.520 right and a emit smells and also analyzes it. So 0:15:46.560 --> 0:15:49.560 we're outsourcing our ability to know what size snack we 0:15:49.560 --> 0:15:53.640 should have. Yeah. Actually, there's an image analyzer, or you 0:15:53.640 --> 0:15:56.080 can take a picture of the food you're about to 0:15:56.120 --> 0:15:58.360 eat and it will go through the database of like 0:15:58.520 --> 0:16:02.480 foods and tell you what the approximate chloric information is. 0:16:02.720 --> 0:16:07.000 Huh yeah, so okay that you can have some smells 0:16:07.120 --> 0:16:10.320 through your phone, but you can also have stinky tweets. 0:16:10.440 --> 0:16:13.280 Oh yeah. This is the OLLI by Mint Digital and Foundry, 0:16:13.320 --> 0:16:16.280 And the idea here is this is a device. You 0:16:16.280 --> 0:16:18.600 can think of it as a smell printer that hooks 0:16:18.640 --> 0:16:20.560 up to your your computer and you would have it 0:16:20.880 --> 0:16:22.880 set off to where not only would you maybe get 0:16:22.880 --> 0:16:26.000 like a little um audio sound when you received a tweet, 0:16:26.000 --> 0:16:28.360 you would get a smell like what does a tweet 0:16:28.400 --> 0:16:31.760 smell like? I don't know, maybe a bird nest? Well, 0:16:31.800 --> 0:16:34.720 it depends on who's tweeting. You can you can actually 0:16:34.880 --> 0:16:38.040 customize it, customize it so that Oh, so let's say 0:16:38.480 --> 0:16:40.760 Rain Wilson does a tweet, like, what would Rain Wilson's 0:16:40.760 --> 0:16:43.640 tweets smell like? I don't know, I just don't know 0:16:43.760 --> 0:16:46.280 him that well at all. I mean, I don't know 0:16:46.400 --> 0:16:49.200 him at all. No, but he's on Twitter. You don't 0:16:49.240 --> 0:16:50.920 know these people at all. But that's the thing, you 0:16:51.360 --> 0:16:53.480 because I don't know what sort of personal scent. But 0:16:54.000 --> 0:16:58.240 let's say that you're you know, sister or your uncle 0:16:58.480 --> 0:17:01.600 tweeted you could make some sort of aroma. And in fact, 0:17:01.640 --> 0:17:04.040 they were making fun of this on NPRS game show 0:17:04.119 --> 0:17:06.760 Wait Wait, don't tell me, and they said, Okay, um, 0:17:06.760 --> 0:17:09.800 you know, got a Facebook message from grandma, mix genete 0:17:09.920 --> 0:17:14.280 with Virginia Slims or your college roommates. Tweets could smell 0:17:14.280 --> 0:17:18.119 like fresca and regret sex. The smells aren't gonna be 0:17:18.200 --> 0:17:20.840 that nuanced. Yeah, well, well what would what would what 0:17:20.880 --> 0:17:22.520 would our tweets smell like? What would stuff? With all 0:17:22.640 --> 0:17:28.840 your minds? Tweets can force a smell I don't know, 0:17:28.960 --> 0:17:32.439 like patuli entire treads. I'm kidding, I'm kidding. That's like 0:17:32.480 --> 0:17:34.879 the last thing we would smell like. I hope I 0:17:35.440 --> 0:17:37.399 would hope. So I don't know. Maybe I would just 0:17:37.440 --> 0:17:39.440 go with pumpkin pie. I keep coming back to pumpkin pie. 0:17:39.480 --> 0:17:43.000 Maybe because it's November. Yeah, yeah, you're anticipating there. It's 0:17:43.040 --> 0:17:45.520 all suggestion. UM. So all right, we're gonna take a 0:17:45.600 --> 0:17:47.760 quick break and when we get back, we're going to 0:17:47.800 --> 0:17:53.840 talk about online dating and smells. This podcast is brought 0:17:53.880 --> 0:17:57.240 to you by Intel, the sponsors of Tomorrow and the 0:17:57.280 --> 0:18:01.600 Discovery channel at Intel. We've leave Curiosity is the spark 0:18:01.640 --> 0:18:05.879 which drives innovation. Join us at Curiosity dot com and 0:18:05.960 --> 0:18:12.000 explore the answers to life's questions. And we're back. Let's 0:18:12.000 --> 0:18:15.000 talk about some more about these smellable tweets. Yeah, so 0:18:15.080 --> 0:18:17.479 the smellable tweets again. You can customize this. You've got 0:18:17.520 --> 0:18:20.080 a little device that's going to admit the smell, right, 0:18:20.280 --> 0:18:23.080 and it can be a Facebook update, can be a tweet, 0:18:23.080 --> 0:18:26.040 it can be pretty much anything. Um. And how it 0:18:26.080 --> 0:18:29.159 works is actually this device has indexed thousands of smells 0:18:29.200 --> 0:18:31.359 based on their chemical structures and their place on the 0:18:31.400 --> 0:18:35.160 scent spectrum. Each sent is then coded and digitized into 0:18:35.240 --> 0:18:37.679 a small file, and then digital file is embedded in 0:18:37.800 --> 0:18:41.280 web content or email. A user request or triggers the 0:18:41.320 --> 0:18:43.520 file by clicking a mass or opening email, and then 0:18:43.560 --> 0:18:45.639 a small amount of the aroma is admitted by the 0:18:45.680 --> 0:18:49.040 device and it stores a hundred and twenty cents. So again, 0:18:49.240 --> 0:18:52.040 this is pretty base when you are thinking about, you know, 0:18:52.119 --> 0:18:55.639 the fifteen thousand sins that are out there at least indexed, 0:18:55.920 --> 0:18:58.600 and they're talking about it being open source as well, 0:18:58.680 --> 0:19:01.159 so that would give every in the ability to create 0:19:01.480 --> 0:19:03.919 new annoying smells to go with it. I mean, just 0:19:04.840 --> 0:19:06.600 the sky's the limited's kind of and and if they 0:19:06.600 --> 0:19:08.760 were able to implement a mobile version kind of going 0:19:08.760 --> 0:19:11.200 into the smell a phone thing, I mean, just think 0:19:11.240 --> 0:19:14.880 of every annoying cell phone ringtone that you've heard, not 0:19:14.920 --> 0:19:16.240 only the ones that come with the phones, but the 0:19:16.480 --> 0:19:19.479 custom ones especially. It can be so horrible. Imagine if 0:19:19.480 --> 0:19:22.200 they smell too. Yeah, I know, I know, the potential 0:19:22.200 --> 0:19:23.880 for misuse is great on this, and we'll talk about 0:19:23.880 --> 0:19:25.560 that in a little bit, but let's talk about this 0:19:25.640 --> 0:19:28.800 odor matching. So yeah, a company called basis Note allows 0:19:28.800 --> 0:19:32.440 online datas to upload their scent profiles. And uh this 0:19:32.480 --> 0:19:36.119 is from the biologist and basis Note founder August Emily. 0:19:36.240 --> 0:19:39.000 He says, if everything fits, you have the same interest, 0:19:39.080 --> 0:19:41.320 lots to talk about, but you can stand there smell, 0:19:41.440 --> 0:19:44.240 then a love affair doesn't stand a chance. So you know, 0:19:44.440 --> 0:19:46.160 makes sense that you would also be able to check 0:19:46.200 --> 0:19:49.200 out someone smell before you meet them, and it gives 0:19:49.200 --> 0:19:52.080 another area for people to lie on on the internet. 0:19:52.080 --> 0:19:54.400 Not only can you lie about what you're what you're into, 0:19:54.800 --> 0:19:56.639 and what you look like, but what you smell like 0:19:56.720 --> 0:19:58.320 as well. Well, here's how you would have to lie. 0:19:58.359 --> 0:20:00.480 You'd have to have someone else take a a lava 0:20:00.520 --> 0:20:03.160 test for you, because this is how they actually get 0:20:03.160 --> 0:20:05.800 the coding for this. You take this lava test which 0:20:05.840 --> 0:20:07.920 is then carried out some sort of test at home 0:20:08.040 --> 0:20:11.960 through a chromatographic process, and it's similar to a pregnancy 0:20:12.040 --> 0:20:14.639 test and the result is this a simple digital code 0:20:14.760 --> 0:20:17.479 which then can be entered into your online profile. And 0:20:17.560 --> 0:20:22.000 the Scientific Compatibility System was launched on Swiss Friends dot 0:20:22.040 --> 0:20:24.359 c a just a Swiss dating site, and at press 0:20:24.400 --> 0:20:28.240 time it costs about fifty dollars. But the reason why 0:20:28.240 --> 0:20:31.560 they're doing this is that evolutionary biologists says, there are 0:20:31.560 --> 0:20:34.760