1 00:00:03,800 --> 00:00:06,680 Speaker 1: Welcome to Stuff to Blow your Mind from how Stuff 2 00:00:06,680 --> 00:00:14,040 Speaker 1: Works dot com. Hey, welcome to stuff to Blow your Mind. 3 00:00:14,080 --> 00:00:16,400 Speaker 1: My name is Robert Lamb, and I'm Julie Douglas. And 4 00:00:16,400 --> 00:00:19,760 Speaker 1: we're coming at you once again, basically at the at 5 00:00:19,840 --> 00:00:23,240 Speaker 1: at one since right, we're basically coming at your hearing 6 00:00:23,880 --> 00:00:27,600 Speaker 1: into your ear holes. Uh. We can't really engage a 7 00:00:27,680 --> 00:00:31,360 Speaker 1: number of other Uh. We can't touch you. We can't 8 00:00:31,360 --> 00:00:33,600 Speaker 1: touch We shouldn't touch you, probably right, and you should 9 00:00:33,600 --> 00:00:37,000 Speaker 1: not touch us, so the sign says and uh. And 10 00:00:37,040 --> 00:00:39,120 Speaker 1: and you can also generally cannot see us, unless I 11 00:00:39,120 --> 00:00:40,600 Speaker 1: guess if you if you pull up a picture of this, 12 00:00:40,760 --> 00:00:42,800 Speaker 1: you can sort of get a little you can engage 13 00:00:42,800 --> 00:00:44,559 Speaker 1: your your sense of sight a little bit with a 14 00:00:44,600 --> 00:00:46,760 Speaker 1: podcast or if we have visual aids, such as with 15 00:00:46,880 --> 00:00:49,040 Speaker 1: the the Art podcast that we did, and we had 16 00:00:49,040 --> 00:00:50,440 Speaker 1: a blog post that went along with it, so you 17 00:00:50,440 --> 00:00:52,800 Speaker 1: could look up the different artists as we went along. 18 00:00:53,200 --> 00:00:56,120 Speaker 1: But still you're not you're not watching us podcast. Uh. 19 00:00:56,200 --> 00:00:58,720 Speaker 1: And you and you also cannot smell us. You cannot 20 00:00:58,720 --> 00:01:02,480 Speaker 1: smell the podcast chamber. And that's probably a good thing generally. Well, 21 00:01:03,040 --> 00:01:04,840 Speaker 1: and I'm not saying anything about your funk or my 22 00:01:04,920 --> 00:01:07,800 Speaker 1: fun you're saying that some of the other podcasters kind 23 00:01:07,800 --> 00:01:12,600 Speaker 1: of smell. No, I'm not saying that sometimes there is 24 00:01:12,640 --> 00:01:15,959 Speaker 1: half eaten food in here. That's usually my half eaten banana. 25 00:01:16,000 --> 00:01:18,520 Speaker 1: I may have to take credit for these things, but no, yeah, 26 00:01:18,560 --> 00:01:21,040 Speaker 1: we're we're talking about the fact that there are limits 27 00:01:21,200 --> 00:01:25,200 Speaker 1: um to technology we think so far in terms of 28 00:01:25,240 --> 00:01:27,680 Speaker 1: expressing all five senses. I used to think there were 29 00:01:27,680 --> 00:01:29,920 Speaker 1: no limits, but but now I fear that there are 30 00:01:29,959 --> 00:01:33,240 Speaker 1: no limits in the future. Well, I mean, let's talk 31 00:01:33,240 --> 00:01:35,240 Speaker 1: a little bit about this. And in the past, people 32 00:01:35,280 --> 00:01:40,279 Speaker 1: have tried to um to layer these senses in different media, 33 00:01:40,400 --> 00:01:42,920 Speaker 1: like smellvision for instance, and and we we had a 34 00:01:42,920 --> 00:01:44,800 Speaker 1: whole podcast where we talked about the power of smell 35 00:01:44,840 --> 00:01:47,319 Speaker 1: and the importance of smell and and smell is is 36 00:01:47,360 --> 00:01:49,840 Speaker 1: one of the more one of our more primal instincts 37 00:01:49,840 --> 00:01:51,840 Speaker 1: and one of our more powerful and and as we've 38 00:01:51,840 --> 00:01:53,800 Speaker 1: mentioned before, it's the one sent out of the five 39 00:01:53,920 --> 00:01:57,320 Speaker 1: that interacts directly with the brain. So it's a powerful 40 00:01:57,520 --> 00:02:00,880 Speaker 1: scent to be omitted from any of your media. But 41 00:02:01,280 --> 00:02:04,200 Speaker 1: generally the technology hasn't been here, but we have actually 42 00:02:04,240 --> 00:02:07,760 Speaker 1: tried in the past. Uh, most notably h is of course, 43 00:02:07,760 --> 00:02:10,680 Speaker 1: Smell a Vision in h in nineteen sixty, but before that, 44 00:02:10,720 --> 00:02:14,600 Speaker 1: the first recorded use of smell in the theater was 45 00:02:14,760 --> 00:02:18,920 Speaker 1: nineteen sixteen at the Family Theater in Forest City, Pennsylvania. Uh. 46 00:02:18,960 --> 00:02:21,520 Speaker 1: And this was during a Rose Bowl game. And so 47 00:02:21,600 --> 00:02:24,320 Speaker 1: they had the scent of rose oil piped in, which 48 00:02:24,440 --> 00:02:26,720 Speaker 1: you know, and it's really low tech, like they had 49 00:02:26,720 --> 00:02:29,680 Speaker 1: a cotton ball that's saturated with rose oil. Yeah. Uh. 50 00:02:29,800 --> 00:02:31,600 Speaker 1: And then they had a fan that was blowing it 51 00:02:31,639 --> 00:02:34,440 Speaker 1: into the audience. Yeah. And that's pretty pretty low tech. 52 00:02:34,520 --> 00:02:38,360 Speaker 1: And then some of the technologies today are about that level. 53 00:02:38,880 --> 00:02:40,480 Speaker 1: But Smell a Vision, of course, is the one that 54 00:02:40,520 --> 00:02:43,800 Speaker 1: everybody remembers. Um. This came around nineteen sixty and it 55 00:02:43,800 --> 00:02:46,239 Speaker 1: was the mention of this guy, Mike Todd Jr. Who 56 00:02:46,280 --> 00:02:49,120 Speaker 1: was the son of a really accomplished producer by the 57 00:02:49,200 --> 00:02:51,920 Speaker 1: name of Michael Todd who produced around the world in 58 00:02:51,960 --> 00:02:55,480 Speaker 1: eighty days, you know, made it, made some nice bank 59 00:02:55,480 --> 00:02:57,799 Speaker 1: off of that, but then died. And so his son 60 00:02:57,880 --> 00:03:00,600 Speaker 1: invests his inheritance in this concept of all a vision thing, 61 00:03:00,680 --> 00:03:02,480 Speaker 1: this is gonna be the next big thing. And again 62 00:03:02,800 --> 00:03:05,560 Speaker 1: on paper, it kind of sounds cool. It's like, you know, 63 00:03:05,560 --> 00:03:06,880 Speaker 1: this is an age where it's like, all right, we 64 00:03:06,960 --> 00:03:09,760 Speaker 1: got talking in our movies. Now we're talking, We're we're 65 00:03:09,800 --> 00:03:11,520 Speaker 1: looking at it. You know what else can we do? 66 00:03:11,639 --> 00:03:13,240 Speaker 1: You know, can we make we can There's the whole 67 00:03:13,280 --> 00:03:16,880 Speaker 1: thing with a Tingler about making the seats vibrate. And 68 00:03:16,919 --> 00:03:19,079 Speaker 1: as we see today, you know, everybody keeps like up 69 00:03:19,080 --> 00:03:22,600 Speaker 1: in the Annie three d um, etcetera. So you can 70 00:03:22,639 --> 00:03:25,040 Speaker 1: imagine the guys thinking, all right, smells pretty important. If 71 00:03:25,080 --> 00:03:28,360 Speaker 1: I can somehow incorporate smell into the motion picture experience, 72 00:03:28,400 --> 00:03:31,880 Speaker 1: that's gonna put even more butts and seats. Right, So 73 00:03:31,919 --> 00:03:34,720 Speaker 1: the unleashed smell a vision on an unsuspecting public. H 74 00:03:34,760 --> 00:03:37,840 Speaker 1: and it's kind of a disaster. Um. They only use 75 00:03:37,880 --> 00:03:41,400 Speaker 1: it for one film under the Smell a Vision Moniker, 76 00:03:41,600 --> 00:03:43,240 Speaker 1: and that was a film by the name of Scent 77 00:03:43,360 --> 00:03:47,320 Speaker 1: of Miss of a Mystery, which interestingly enough, star Denholm Elliott, 78 00:03:47,800 --> 00:03:50,240 Speaker 1: you know, of course from Raiders of the Lost Art 79 00:03:50,280 --> 00:03:56,160 Speaker 1: the British guy and Peter Lori, yeah voice, can you 80 00:03:56,200 --> 00:03:59,640 Speaker 1: do a Peter Lori re help me please? Rick? Yes, 81 00:03:59,720 --> 00:04:02,960 Speaker 1: that that's the one. Yeah, yeah, wow, okay, I nailed it. Yeah, 82 00:04:03,000 --> 00:04:06,040 Speaker 1: you did nailed it. Um and uh. And so that 83 00:04:06,160 --> 00:04:08,400 Speaker 1: then they had like all sorts of cool catch phrases 84 00:04:08,400 --> 00:04:13,960 Speaker 1: for it, like first they moved, then they talked, now 85 00:04:14,000 --> 00:04:17,359 Speaker 1: they smell. In nineteen sixty like, finally we we have 86 00:04:17,640 --> 00:04:21,240 Speaker 1: we have the trifecta of senses engaged with their motion pictures, 87 00:04:21,240 --> 00:04:24,120 Speaker 1: and a new age of cinema is about to begin. 88 00:04:24,720 --> 00:04:26,479 Speaker 1: But of course it didn't because it didn't really work 89 00:04:26,480 --> 00:04:30,400 Speaker 1: all that well. There was there was some slight delay 90 00:04:30,520 --> 00:04:32,520 Speaker 1: with the smells, like the smell was supposed to hit 91 00:04:32,680 --> 00:04:35,200 Speaker 1: so it was the smell of a fresh casserole. There 92 00:04:35,240 --> 00:04:36,880 Speaker 1: was not a casserole in the movie. But just give 93 00:04:36,880 --> 00:04:38,800 Speaker 1: you an example. Imagine if on the screen that they 94 00:04:38,839 --> 00:04:41,800 Speaker 1: present a fresh cast role and then like several seconds later, 95 00:04:41,880 --> 00:04:45,039 Speaker 1: the scent fresh cast role hits you people during the 96 00:04:45,080 --> 00:04:49,039 Speaker 1: sex scene and like whoa, what chicken casserole? And then 97 00:04:49,279 --> 00:04:52,360 Speaker 1: you know, I don't know, Sophia Lauren is doing something 98 00:04:52,480 --> 00:04:56,040 Speaker 1: that's just weird. Yeah, that level of things happening, and 99 00:04:56,279 --> 00:04:58,159 Speaker 1: you know, so that you'd have the smells out of sync. 100 00:04:58,720 --> 00:05:01,480 Speaker 1: Um other some of the theater's got the smell like 101 00:05:01,640 --> 00:05:05,280 Speaker 1: really loud, like right in the face. Other areas couldn't 102 00:05:05,320 --> 00:05:10,480 Speaker 1: get it. So it just wasn't all that well. Implemented. Yeah, 103 00:05:10,520 --> 00:05:13,000 Speaker 1: I mean these are we're talking about cartridges on a belt, right, 104 00:05:13,080 --> 00:05:16,760 Speaker 1: and they're being pierced by needles during certain scenes. And 105 00:05:17,080 --> 00:05:19,599 Speaker 1: we're also talking about this hissing sound that it would 106 00:05:19,640 --> 00:05:22,440 Speaker 1: make sometimes too. This is what I've read that would 107 00:05:22,440 --> 00:05:24,840 Speaker 1: be really distracting. So people are like, what is going on? 108 00:05:24,880 --> 00:05:27,039 Speaker 1: I'm just trying to watch this movie and I'm being 109 00:05:27,080 --> 00:05:29,600 Speaker 1: inundated here. Yeah. So it's like you'd be watching a 110 00:05:29,640 --> 00:05:31,159 Speaker 1: film and a guy would be like, would you like 111 00:05:31,200 --> 00:05:34,640 Speaker 1: a cup of coffee? And it's like, no, I don't 112 00:05:34,640 --> 00:05:37,240 Speaker 1: really want any coffee because I really need to finish 113 00:05:37,240 --> 00:05:41,640 Speaker 1: this sandwich first, and then you know, every little thing. Yeah, 114 00:05:41,680 --> 00:05:43,840 Speaker 1: but I will tell you that if Casablanca had had 115 00:05:43,880 --> 00:05:46,039 Speaker 1: smell a Vision, and you know, of course with Peter Laurie, 116 00:05:46,120 --> 00:05:48,839 Speaker 1: I would be happy to to experience that with smell 117 00:05:48,880 --> 00:05:51,960 Speaker 1: a Vision. Why what do you think Peter Laurie smelled like? Well, no, 118 00:05:52,080 --> 00:05:55,240 Speaker 1: I mean they're not Peter Laurie specifically, but you've got 119 00:05:55,240 --> 00:05:59,560 Speaker 1: the spice market going on. Um, you know, it's hot human. 120 00:06:01,040 --> 00:06:04,200 Speaker 1: I could see where it could have been an interesting bouquet. Um. Now, 121 00:06:04,240 --> 00:06:07,960 Speaker 1: I would feel that Bogart would have probably smelled kind 122 00:06:07,960 --> 00:06:11,080 Speaker 1: of weird where and like cigars. Yeah, I mean, I 123 00:06:11,120 --> 00:06:12,720 Speaker 1: guess that could be a good smell. But also I 124 00:06:12,760 --> 00:06:15,880 Speaker 1: think Lorie might have actually smelled good because he seems 125 00:06:15,880 --> 00:06:17,560 Speaker 1: like the kind of guy who you know, he would 126 00:06:17,600 --> 00:06:19,560 Speaker 1: realize he would need to have the smells all on, 127 00:06:20,279 --> 00:06:24,160 Speaker 1: impeccably dressed. Yeah. Yeah um. And then, of course, in 128 00:06:24,240 --> 00:06:28,160 Speaker 1: homage to Smell a Vision, American film director John Waters 129 00:06:28,400 --> 00:06:33,120 Speaker 1: alice an enhanced Odorama version of his film Polyester in Yeah. Now, 130 00:06:33,160 --> 00:06:36,440 Speaker 1: this was more akin to the scent test that we 131 00:06:36,520 --> 00:06:40,200 Speaker 1: went through in the last oh right, the one where 132 00:06:40,240 --> 00:06:42,960 Speaker 1: you made me smell David Beckham's foot right off of 133 00:06:42,960 --> 00:06:45,720 Speaker 1: a card, numbered cards, Because that's the same way it 134 00:06:45,760 --> 00:06:49,200 Speaker 1: worked with John waters piece Polyester footles, I should say, yeah. 135 00:06:49,240 --> 00:06:52,600 Speaker 1: He Basically, each audience member had ten cards numbered one 136 00:06:52,600 --> 00:06:58,159 Speaker 1: through ten, and they had smells such as flowers, pizza, glue, gas, grass, 137 00:06:58,200 --> 00:07:02,520 Speaker 1: and of course feces. Oh right, right, Because if you're 138 00:07:02,560 --> 00:07:04,960 Speaker 1: gonna if you're gonna implement smellvision, you need to go 139 00:07:05,040 --> 00:07:10,280 Speaker 1: for the full, the full bouquet of Now, for anybody 140 00:07:10,280 --> 00:07:13,680 Speaker 1: who who is John Waters fan, maybe you'll agree with 141 00:07:13,720 --> 00:07:16,600 Speaker 1: me that pink flamingos should have been when where he 142 00:07:16,640 --> 00:07:20,280 Speaker 1: had smell Avision where the main character actually eats feces, 143 00:07:20,280 --> 00:07:22,080 Speaker 1: Because then, I mean, seriously, I mean, if you're trying 144 00:07:22,120 --> 00:07:25,600 Speaker 1: to trump up the dramatic moment and watch someone eat 145 00:07:25,680 --> 00:07:27,840 Speaker 1: feces and then smell it, that's that's going to do 146 00:07:27,880 --> 00:07:31,720 Speaker 1: it right there, there you go. Yeah, Waters was Waters 147 00:07:31,880 --> 00:07:36,960 Speaker 1: is around, Uh such a like a classy sleeves bag. 148 00:07:37,040 --> 00:07:39,760 Speaker 1: I love that about it. You know a few people 149 00:07:39,760 --> 00:07:41,960 Speaker 1: can pull that off to be both classy and sleazy 150 00:07:42,160 --> 00:07:47,120 Speaker 1: and and make both work. Um and I and I 151 00:07:47,160 --> 00:07:49,240 Speaker 1: think he would probably agree with that. Then there was 152 00:07:49,280 --> 00:07:52,200 Speaker 1: also in n the BBC of course, did that hoax 153 00:07:52,240 --> 00:07:57,160 Speaker 1: with the smell a vision where they told the viewers 154 00:07:57,200 --> 00:07:59,520 Speaker 1: the April Fool stage and they told them that they 155 00:07:59,520 --> 00:08:03,840 Speaker 1: could they could smell through the TV of sliced onions 156 00:08:03,880 --> 00:08:07,200 Speaker 1: brewing coffee and invited viewers at home to confirm the 157 00:08:07,280 --> 00:08:11,120 Speaker 1: sense uh that we're emanating from their television set by 158 00:08:11,320 --> 00:08:13,400 Speaker 1: by writing in about it. And people did I just 159 00:08:13,560 --> 00:08:16,320 Speaker 1: you know, testimony to the power suggestion. People were like, oh, 160 00:08:16,360 --> 00:08:18,640 Speaker 1: I could totally smell the onions in the coffee, and 161 00:08:18,680 --> 00:08:21,400 Speaker 1: it was it was all a gag. Placebo smells right, Yeah, 162 00:08:21,440 --> 00:08:25,000 Speaker 1: it's kind of interesting. So for the most part though, 163 00:08:25,040 --> 00:08:27,880 Speaker 1: this is you know, it's just received a few token 164 00:08:28,240 --> 00:08:32,040 Speaker 1: nods to the possibility of smell uh in our cinema, 165 00:08:32,200 --> 00:08:35,560 Speaker 1: the most recent one, uh being the more recent spy 166 00:08:35,720 --> 00:08:38,120 Speaker 1: kids movie All the Time in the World that when 167 00:08:38,120 --> 00:08:41,200 Speaker 1: I had scratch and sniff cards. So it's like, you know, again, 168 00:08:41,280 --> 00:08:42,880 Speaker 1: we're in that age where people are like, what can 169 00:08:42,920 --> 00:08:45,360 Speaker 1: we do to up the Annie three D? All right, 170 00:08:45,480 --> 00:08:47,800 Speaker 1: let's try smells. See if that works. Now. One area 171 00:08:47,840 --> 00:08:49,680 Speaker 1: of entertainment where it seems like you you we've seen 172 00:08:49,679 --> 00:08:54,360 Speaker 1: a lot more um smell engagement has been the haunted house, 173 00:08:54,600 --> 00:08:57,440 Speaker 1: the professional haunted house. And I'm not talking about like 174 00:08:57,440 --> 00:09:00,440 Speaker 1: the one put on like the local arch in the 175 00:09:00,480 --> 00:09:03,200 Speaker 1: small or some club yeah, or some club you know, 176 00:09:03,360 --> 00:09:07,760 Speaker 1: or just because right, or your neighbors. I mean haunted houses. 177 00:09:07,960 --> 00:09:09,760 Speaker 1: I think I may have discussed it before. It's it's 178 00:09:09,760 --> 00:09:12,680 Speaker 1: a pretty complex thing when you get it down to it, 179 00:09:12,720 --> 00:09:15,480 Speaker 1: Like the actual business of it, it looks easy. So 180 00:09:15,720 --> 00:09:18,640 Speaker 1: you have every year you'll have people come along and say, like, 181 00:09:18,679 --> 00:09:20,240 Speaker 1: I can do a hunted house. I just see people 182 00:09:20,240 --> 00:09:23,200 Speaker 1: lining up and handing out some money. I can do 183 00:09:23,240 --> 00:09:25,480 Speaker 1: that too, but there's there's a lot more involved. There's 184 00:09:25,520 --> 00:09:28,319 Speaker 1: a there's sort of a science of scaring and uh, 185 00:09:28,320 --> 00:09:30,160 Speaker 1: and they generally that the better ones will try and 186 00:09:30,200 --> 00:09:33,240 Speaker 1: hit you on various levels. They'll try and so they're 187 00:09:33,280 --> 00:09:36,840 Speaker 1: throwing startling sounds at you. There's they're throwing weird textures 188 00:09:36,840 --> 00:09:39,600 Speaker 1: at you under underneath your feet, and of course they'll 189 00:09:39,600 --> 00:09:42,640 Speaker 1: try and engage your smell, your sense of smell. Yeah, 190 00:09:43,160 --> 00:09:46,839 Speaker 1: lay some of these honest, because uh, these are very 191 00:09:46,840 --> 00:09:49,520 Speaker 1: interesting and I haven't been to a haunted house in years. 192 00:09:49,760 --> 00:09:52,120 Speaker 1: Oh yeah, well, well we actually have a really good one, 193 00:09:52,280 --> 00:09:55,680 Speaker 1: uh here in the Atlanta area, the nether World Haunted House. Yeah, 194 00:09:55,679 --> 00:09:57,280 Speaker 1: I've heard that one's good. Yeah. One of the guys 195 00:09:57,320 --> 00:10:01,319 Speaker 1: who does it, this guy Billy messina Um, who I've 196 00:10:01,480 --> 00:10:04,360 Speaker 1: met a time or two, like mutual friends. Uh. He 197 00:10:04,480 --> 00:10:07,800 Speaker 1: actually worked special effects on such films as Judge, Dread, 198 00:10:08,320 --> 00:10:12,360 Speaker 1: basket Case too, and uh the seminal favorite uff Franken Hooker. 199 00:10:12,720 --> 00:10:15,640 Speaker 1: So frank Hooker. That's a fine one. Yeah. But but 200 00:10:15,640 --> 00:10:17,480 Speaker 1: but anyway, it's a really cool hunted house and they 201 00:10:17,480 --> 00:10:20,040 Speaker 1: will hit you with these smells. So I looked into 202 00:10:20,120 --> 00:10:22,079 Speaker 1: this because because we were like, well maybe we can 203 00:10:22,200 --> 00:10:25,120 Speaker 1: implement that here at the house. Stuff works, so you 204 00:10:25,160 --> 00:10:30,240 Speaker 1: can get a professional sent machine for about seventy sounds 205 00:10:30,240 --> 00:10:32,640 Speaker 1: good so far. Yeah, there's some cheaper options, but I figure, 206 00:10:32,640 --> 00:10:34,360 Speaker 1: if if we're going to do this, let's do it right, 207 00:10:34,559 --> 00:10:37,120 Speaker 1: let's do it big. And then there are just there's 208 00:10:37,160 --> 00:10:40,480 Speaker 1: just a plethora of different smells and smell combinations you 209 00:10:40,520 --> 00:10:43,160 Speaker 1: can purchase for use in these machines, and they range 210 00:10:43,200 --> 00:10:49,040 Speaker 1: from things such as like uh oh, there's like wedding bouquet, peaches, sunshine, 211 00:10:49,080 --> 00:10:52,600 Speaker 1: fruity um, grass, ocean and those are great. But if 212 00:10:52,640 --> 00:10:55,880 Speaker 1: that sounds scary, it's exactly right. That's I guess, you know, 213 00:10:55,880 --> 00:10:57,560 Speaker 1: because if you're only gonna have your hunted house once 214 00:10:57,559 --> 00:10:59,160 Speaker 1: a year or for one month out of the year, 215 00:10:59,160 --> 00:11:00,720 Speaker 1: you might want to try and at other times, so 216 00:11:00,760 --> 00:11:03,360 Speaker 1: you can buy these other smells. But the scary smells, 217 00:11:03,400 --> 00:11:08,199 Speaker 1: that's that's where it gets interesting. Stuff Like one manufacturer 218 00:11:08,240 --> 00:11:12,560 Speaker 1: makes urine, sulfur, flatulence, body odor, smelly feet, bad breath. 219 00:11:12,960 --> 00:11:17,600 Speaker 1: But then there's another um manufacturer who really uh sexes 220 00:11:17,679 --> 00:11:22,520 Speaker 1: up the titles, so you get stuff like burning electrical um, 221 00:11:22,720 --> 00:11:26,679 Speaker 1: candy cane, dead rat um. Oh, this is the one 222 00:11:26,720 --> 00:11:30,800 Speaker 1: I really like prehistoric poop because that has a we 223 00:11:30,840 --> 00:11:37,319 Speaker 1: all know what prehistoric poops nostrils. Hell Um, swamp, you're in, 224 00:11:37,679 --> 00:11:39,920 Speaker 1: swamp you're in, not that there's not really a swamp 225 00:11:39,960 --> 00:11:41,960 Speaker 1: here in one, but you could combine the two your 226 00:11:41,960 --> 00:11:47,400 Speaker 1: own like swamp urine and and stinky feet prehistoric poop mill. 227 00:11:47,440 --> 00:11:49,920 Speaker 1: Do you know you can just go nuts with it? Um? 228 00:11:50,000 --> 00:11:52,040 Speaker 1: So yeah, you can find these online if you were 229 00:11:52,200 --> 00:11:54,400 Speaker 1: interested enough to want to, you know, up the game 230 00:11:54,440 --> 00:11:58,360 Speaker 1: at your own household or church operated haunted house. This 231 00:11:58,440 --> 00:12:00,920 Speaker 1: sounds like a clan of try up version of like 232 00:12:00,960 --> 00:12:05,360 Speaker 1: the Barbie perfume maker. Are you familiar with us? This 233 00:12:05,440 --> 00:12:07,280 Speaker 1: is something I got my youth, and I actually really 234 00:12:07,320 --> 00:12:09,480 Speaker 1: liked it. I hated Barbies and anyway, I won't go 235 00:12:09,480 --> 00:12:12,200 Speaker 1: into that, but this I love because your kid create 236 00:12:12,240 --> 00:12:14,600 Speaker 1: all these horrible smells and it's like a chemical lab 237 00:12:14,800 --> 00:12:18,720 Speaker 1: for the Barbie. Yeah. Yeah, but you know, I proposed 238 00:12:18,720 --> 00:12:20,920 Speaker 1: that somebody go out there and make this for for 239 00:12:21,440 --> 00:12:23,560 Speaker 1: a remake. This is some sort of ghoulish thing for 240 00:12:23,640 --> 00:12:26,120 Speaker 1: kids out there, because I think they would love it. Well. 241 00:12:26,240 --> 00:12:28,679 Speaker 1: I remember there being like stink toys when I was 242 00:12:28,720 --> 00:12:30,880 Speaker 1: a kid. Yeah, I don't know if they assume they 243 00:12:30,880 --> 00:12:32,800 Speaker 1: had something like this in the US. But I was 244 00:12:33,000 --> 00:12:37,120 Speaker 1: a kid at the time in Canada and Newfoundland, Canada actually, 245 00:12:37,360 --> 00:12:40,120 Speaker 1: and I remember visiting some town and they're being like 246 00:12:40,160 --> 00:12:43,160 Speaker 1: a little you know, junk shop there, you know, I 247 00:12:43,160 --> 00:12:45,280 Speaker 1: mean just in everything shop. They had some junkie toys 248 00:12:45,480 --> 00:12:49,640 Speaker 1: variety store, and I ended up obtaining a some sort 249 00:12:49,640 --> 00:12:51,080 Speaker 1: of stink toy and I think it was like some 250 00:12:51,120 --> 00:12:53,120 Speaker 1: sort of little monster and the big cell on the 251 00:12:53,120 --> 00:12:56,080 Speaker 1: package with it it smells like rotten eggs, and so 252 00:12:56,360 --> 00:12:59,240 Speaker 1: at a certain age, that's awesome, you know. Yeah, No, 253 00:12:59,480 --> 00:13:01,560 Speaker 1: I'm still kind of excited about it. I mean, the 254 00:13:01,559 --> 00:13:06,120 Speaker 1: ability to mix all of those would be great fun. Right, Okay, 255 00:13:06,160 --> 00:13:10,079 Speaker 1: But here's the question, you know, getting to the technology 256 00:13:10,080 --> 00:13:12,760 Speaker 1: of today. Would you want that smell emanating from your 257 00:13:12,800 --> 00:13:16,480 Speaker 1: cell phone? Right? Yeah? This is where it really gets 258 00:13:16,480 --> 00:13:20,880 Speaker 1: interesting because I remember these technologies we're talking about here. 259 00:13:20,920 --> 00:13:24,800 Speaker 1: It basically involves the use of primary odors to create 260 00:13:25,240 --> 00:13:29,520 Speaker 1: other odors. Basically, this Barbie kit you're talking about combined 261 00:13:29,640 --> 00:13:32,520 Speaker 1: this with that or maybe and they smelled awful by 262 00:13:32,600 --> 00:13:35,800 Speaker 1: the way, but but that's the idea of like using 263 00:13:35,920 --> 00:13:39,280 Speaker 1: five or six maybe even basic smells out of hundreds 264 00:13:39,320 --> 00:13:43,440 Speaker 1: only we're talking hundreds of primary odors in these palates, right, 265 00:13:43,440 --> 00:13:45,640 Speaker 1: and we know just from the research we did on 266 00:13:45,679 --> 00:13:48,920 Speaker 1: the Other Smell podcasts of fifteen thou smells that have 267 00:13:49,040 --> 00:13:51,120 Speaker 1: been identified out there, right, So this would be very 268 00:13:51,200 --> 00:13:54,400 Speaker 1: much of a first step and uh and kind of 269 00:13:54,400 --> 00:13:57,640 Speaker 1: an approximate attempt to create some of these smells, these 270 00:13:57,640 --> 00:14:01,640 Speaker 1: odors out of primary odors. Uh. And so you would 271 00:14:01,840 --> 00:14:04,200 Speaker 1: you would be able to input all right, say it's 272 00:14:04,320 --> 00:14:07,719 Speaker 1: um the smell of fresh pumpkin pie. Yea. So it 273 00:14:07,760 --> 00:14:10,880 Speaker 1: would then input several primary odors such as I'm I'm 274 00:14:10,880 --> 00:14:13,320 Speaker 1: guessing like maybe if there's a pumpkin primary odor, some 275 00:14:13,400 --> 00:14:15,720 Speaker 1: sort of a cinnamon primary Is it cinnamon it's in 276 00:14:15,720 --> 00:14:19,920 Speaker 1: pumpkin pie? No, it's nutmeg, Like nutmeg is a primary odor. 277 00:14:19,960 --> 00:14:21,880 Speaker 1: And maybe like some sort of buttery smell as a 278 00:14:21,880 --> 00:14:25,080 Speaker 1: primary odor. I don't know. But but then those those 279 00:14:25,120 --> 00:14:29,200 Speaker 1: three would get implemented together into pumpkin pie. That's right. 280 00:14:29,200 --> 00:14:32,360 Speaker 1: And so in Japan there's ant T communications, so cell 281 00:14:32,360 --> 00:14:36,040 Speaker 1: phone owners are able to download a fragrance playlist or 282 00:14:36,080 --> 00:14:39,760 Speaker 1: files of recipes for specific smells along with visual and 283 00:14:40,000 --> 00:14:42,720 Speaker 1: or audio. So we're talking about you know animation or 284 00:14:42,760 --> 00:14:46,640 Speaker 1: mini content from imodes mobile website. The service uses a 285 00:14:46,720 --> 00:14:50,480 Speaker 1: handsets infrared port to transfer the fragrance data to a 286 00:14:50,520 --> 00:14:53,000 Speaker 1: dedicated device similar to a plug in air freshener that's 287 00:14:53,080 --> 00:14:56,360 Speaker 1: loaded with a cartridge of base fragrances what you're talking about. 288 00:14:56,720 --> 00:14:59,040 Speaker 1: The device then mixes them to create the chosen smell, 289 00:14:59,080 --> 00:15:01,560 Speaker 1: which it then waffs out, accompanying the audio or visual 290 00:15:01,600 --> 00:15:04,960 Speaker 1: content that's played on the phone. So you can again 291 00:15:05,040 --> 00:15:07,680 Speaker 1: you can share your your playlist with friends who also 292 00:15:07,760 --> 00:15:10,800 Speaker 1: subscribe to the service. You can also use it remotely, 293 00:15:10,840 --> 00:15:13,680 Speaker 1: so you can say via your your cell phone, Hey, 294 00:15:13,800 --> 00:15:15,720 Speaker 1: when I get home, I want the whole house to 295 00:15:15,800 --> 00:15:18,800 Speaker 1: wreak of chocolate chip cookies and it will do that 296 00:15:18,880 --> 00:15:20,680 Speaker 1: for you. That's be let down when there are no 297 00:15:20,760 --> 00:15:24,280 Speaker 1: actual chocolate chip cookies. So I know, right, but but 298 00:15:24,400 --> 00:15:26,120 Speaker 1: you know, hey, if you if that's the way you 299 00:15:26,160 --> 00:15:27,760 Speaker 1: want to roll ino, you know, you want to stick 300 00:15:27,840 --> 00:15:30,720 Speaker 1: up your house with various sense, then you can do it. 301 00:15:31,200 --> 00:15:35,359 Speaker 1: Um n T T do como device. This is a 302 00:15:35,360 --> 00:15:38,360 Speaker 1: device along with the phone, can also analyze your breath 303 00:15:38,400 --> 00:15:40,560 Speaker 1: and tell tell you how much fat you've burned off 304 00:15:40,560 --> 00:15:43,120 Speaker 1: and how hungry you maybe so it goes the other way, 305 00:15:43,200 --> 00:15:46,520 Speaker 1: right and a emit smells and also analyzes it. So 306 00:15:46,560 --> 00:15:49,560 Speaker 1: we're outsourcing our ability to know what size snack we 307 00:15:49,560 --> 00:15:53,640 Speaker 1: should have. Yeah. Actually, there's an image analyzer, or you 308 00:15:53,640 --> 00:15:56,080 Speaker 1: can take a picture of the food you're about to 309 00:15:56,120 --> 00:15:58,360 Speaker 1: eat and it will go through the database of like 310 00:15:58,520 --> 00:16:02,480 Speaker 1: foods and tell you what the approximate chloric information is. 311 00:16:02,720 --> 00:16:07,000 Speaker 1: Huh yeah, so okay that you can have some smells 312 00:16:07,120 --> 00:16:10,320 Speaker 1: through your phone, but you can also have stinky tweets. 313 00:16:10,440 --> 00:16:13,280 Speaker 1: Oh yeah. This is the OLLI by Mint Digital and Foundry, 314 00:16:13,320 --> 00:16:16,280 Speaker 1: And the idea here is this is a device. You 315 00:16:16,280 --> 00:16:18,600 Speaker 1: can think of it as a smell printer that hooks 316 00:16:18,640 --> 00:16:20,560 Speaker 1: up to your your computer and you would have it 317 00:16:20,880 --> 00:16:22,880 Speaker 1: set off to where not only would you maybe get 318 00:16:22,880 --> 00:16:26,000 Speaker 1: like a little um audio sound when you received a tweet, 319 00:16:26,000 --> 00:16:28,360 Speaker 1: you would get a smell like what does a tweet 320 00:16:28,400 --> 00:16:31,760 Speaker 1: smell like? I don't know, maybe a bird nest? Well, 321 00:16:31,800 --> 00:16:34,720 Speaker 1: it depends on who's tweeting. You can you can actually 322 00:16:34,880 --> 00:16:38,040 Speaker 1: customize it, customize it so that Oh, so let's say 323 00:16:38,480 --> 00:16:40,760 Speaker 1: Rain Wilson does a tweet, like, what would Rain Wilson's 324 00:16:40,760 --> 00:16:43,640 Speaker 1: tweets smell like? I don't know, I just don't know 325 00:16:43,760 --> 00:16:46,280 Speaker 1: him that well at all. I mean, I don't know 326 00:16:46,400 --> 00:16:49,200 Speaker 1: him at all. No, but he's on Twitter. You don't 327 00:16:49,240 --> 00:16:50,920 Speaker 1: know these people at all. But that's the thing, you 328 00:16:51,360 --> 00:16:53,480 Speaker 1: because I don't know what sort of personal scent. But 329 00:16:54,000 --> 00:16:58,240 Speaker 1: let's say that you're you know, sister or your uncle 330 00:16:58,480 --> 00:17:01,600 Speaker 1: tweeted you could make some sort of aroma. And in fact, 331 00:17:01,640 --> 00:17:04,040 Speaker 1: they were making fun of this on NPRS game show 332 00:17:04,119 --> 00:17:06,760 Speaker 1: Wait Wait, don't tell me, and they said, Okay, um, 333 00:17:06,760 --> 00:17:09,800 Speaker 1: you know, got a Facebook message from grandma, mix genete 334 00:17:09,920 --> 00:17:14,280 Speaker 1: with Virginia Slims or your college roommates. Tweets could smell 335 00:17:14,280 --> 00:17:18,119 Speaker 1: like fresca and regret sex. The smells aren't gonna be 336 00:17:18,200 --> 00:17:20,840 Speaker 1: that nuanced. Yeah, well, well what would what would what 337 00:17:20,880 --> 00:17:22,520 Speaker 1: would our tweets smell like? What would stuff? With all 338 00:17:22,640 --> 00:17:28,840 Speaker 1: your minds? Tweets can force a smell I don't know, 339 00:17:28,960 --> 00:17:32,439 Speaker 1: like patuli entire treads. I'm kidding, I'm kidding. That's like 340 00:17:32,480 --> 00:17:34,879 Speaker 1: the last thing we would smell like. I hope I 341 00:17:35,440 --> 00:17:37,399 Speaker 1: would hope. So I don't know. Maybe I would just 342 00:17:37,440 --> 00:17:39,440 Speaker 1: go with pumpkin pie. I keep coming back to pumpkin pie. 343 00:17:39,480 --> 00:17:43,000 Speaker 1: Maybe because it's November. Yeah, yeah, you're anticipating there. It's 344 00:17:43,040 --> 00:17:45,520 Speaker 1: all suggestion. UM. So all right, we're gonna take a 345 00:17:45,600 --> 00:17:47,760 Speaker 1: quick break and when we get back, we're going to 346 00:17:47,800 --> 00:17:53,840 Speaker 1: talk about online dating and smells. This podcast is brought 347 00:17:53,880 --> 00:17:57,240 Speaker 1: to you by Intel, the sponsors of Tomorrow and the 348 00:17:57,280 --> 00:18:01,600 Speaker 1: Discovery channel at Intel. We've leave Curiosity is the spark 349 00:18:01,640 --> 00:18:05,879 Speaker 1: which drives innovation. Join us at Curiosity dot com and 350 00:18:05,960 --> 00:18:12,000 Speaker 1: explore the answers to life's questions. And we're back. Let's 351 00:18:12,000 --> 00:18:15,000 Speaker 1: talk about some more about these smellable tweets. Yeah, so 352 00:18:15,080 --> 00:18:17,479 Speaker 1: the smellable tweets again. You can customize this. You've got 353 00:18:17,520 --> 00:18:20,080 Speaker 1: a little device that's going to admit the smell, right, 354 00:18:20,280 --> 00:18:23,080 Speaker 1: and it can be a Facebook update, can be a tweet, 355 00:18:23,080 --> 00:18:26,040 Speaker 1: it can be pretty much anything. Um. And how it 356 00:18:26,080 --> 00:18:29,159 Speaker 1: works is actually this device has indexed thousands of smells 357 00:18:29,200 --> 00:18:31,359 Speaker 1: based on their chemical structures and their place on the 358 00:18:31,400 --> 00:18:35,160 Speaker 1: scent spectrum. Each sent is then coded and digitized into 359 00:18:35,240 --> 00:18:37,679 Speaker 1: a small file, and then digital file is embedded in 360 00:18:37,800 --> 00:18:41,280 Speaker 1: web content or email. A user request or triggers the 361 00:18:41,320 --> 00:18:43,520 Speaker 1: file by clicking a mass or opening email, and then 362 00:18:43,560 --> 00:18:45,639 Speaker 1: a small amount of the aroma is admitted by the 363 00:18:45,680 --> 00:18:49,040 Speaker 1: device and it stores a hundred and twenty cents. So again, 364 00:18:49,240 --> 00:18:52,040 Speaker 1: this is pretty base when you are thinking about, you know, 365 00:18:52,119 --> 00:18:55,639 Speaker 1: the fifteen thousand sins that are out there at least indexed, 366 00:18:55,920 --> 00:18:58,600 Speaker 1: and they're talking about it being open source as well, 367 00:18:58,680 --> 00:19:01,159 Speaker 1: so that would give every in the ability to create 368 00:19:01,480 --> 00:19:03,919 Speaker 1: new annoying smells to go with it. I mean, just 369 00:19:04,840 --> 00:19:06,600 Speaker 1: the sky's the limited's kind of and and if they 370 00:19:06,600 --> 00:19:08,760 Speaker 1: were able to implement a mobile version kind of going 371 00:19:08,760 --> 00:19:11,200 Speaker 1: into the smell a phone thing, I mean, just think 372 00:19:11,240 --> 00:19:14,880 Speaker 1: of every annoying cell phone ringtone that you've heard, not 373 00:19:14,920 --> 00:19:16,240 Speaker 1: only the ones that come with the phones, but the 374 00:19:16,480 --> 00:19:19,479 Speaker 1: custom ones especially. It can be so horrible. Imagine if 375 00:19:19,480 --> 00:19:22,200 Speaker 1: they smell too. Yeah, I know, I know, the potential 376 00:19:22,200 --> 00:19:23,880 Speaker 1: for misuse is great on this, and we'll talk about 377 00:19:23,880 --> 00:19:25,560 Speaker 1: that in a little bit, but let's talk about this 378 00:19:25,640 --> 00:19:28,800 Speaker 1: odor matching. So yeah, a company called basis Note allows 379 00:19:28,800 --> 00:19:32,440 Speaker 1: online datas to upload their scent profiles. And uh this 380 00:19:32,480 --> 00:19:36,119 Speaker 1: is from the biologist and basis Note founder August Emily. 381 00:19:36,240 --> 00:19:39,000 Speaker 1: He says, if everything fits, you have the same interest, 382 00:19:39,080 --> 00:19:41,320 Speaker 1: lots to talk about, but you can stand there smell, 383 00:19:41,440 --> 00:19:44,240 Speaker 1: then a love affair doesn't stand a chance. So you know, 384 00:19:44,440 --> 00:19:46,160 Speaker 1: makes sense that you would also be able to check 385 00:19:46,200 --> 00:19:49,200 Speaker 1: out someone smell before you meet them, and it gives 386 00:19:49,200 --> 00:19:52,080 Speaker 1: another area for people to lie on on the internet. 387 00:19:52,080 --> 00:19:54,400 Speaker 1: Not only can you lie about what you're what you're into, 388 00:19:54,800 --> 00:19:56,639 Speaker 1: and what you look like, but what you smell like 389 00:19:56,720 --> 00:19:58,320 Speaker 1: as well. Well, here's how you would have to lie. 390 00:19:58,359 --> 00:20:00,480 Speaker 1: You'd have to have someone else take a a lava 391 00:20:00,520 --> 00:20:03,160 Speaker 1: test for you, because this is how they actually get 392 00:20:03,160 --> 00:20:05,800 Speaker 1: the coding for this. You take this lava test which 393 00:20:05,840 --> 00:20:07,920 Speaker 1: is then carried out some sort of test at home 394 00:20:08,040 --> 00:20:11,960 Speaker 1: through a chromatographic process, and it's similar to a pregnancy 395 00:20:12,040 --> 00:20:14,639 Speaker 1: test and the result is this a simple digital code 396 00:20:14,760 --> 00:20:17,479 Speaker 1: which then can be entered into your online profile. And 397 00:20:17,560 --> 00:20:22,000 Speaker 1: the Scientific Compatibility System was launched on Swiss Friends dot 398 00:20:22,040 --> 00:20:24,359 Speaker 1: c a just a Swiss dating site, and at press 399 00:20:24,400 --> 00:20:28,240 Speaker 1: time it costs about fifty dollars. But the reason why 400 00:20:28,240 --> 00:20:31,560 Speaker 1: they're doing this is that evolutionary biologists says, there are 401 00:20:31,560 --> 00:20:34,760 Speaker 1: our noses are really involved in choosing our partners and 402 00:20:34,800 --> 00:20:36,640 Speaker 1: what you and I have talked about this before. We've 403 00:20:36,640 --> 00:20:40,520 Speaker 1: heard about this at least peripherally and some of our 404 00:20:40,560 --> 00:20:43,600 Speaker 1: research and we've talked about it. But this is basically 405 00:20:43,640 --> 00:20:46,600 Speaker 1: saying that our nose probes whether or not the other 406 00:20:46,680 --> 00:20:50,440 Speaker 1: person has similar genes to us. Okay, because the more 407 00:20:50,640 --> 00:20:53,719 Speaker 1: varied the gene pools are, the higher the chance for healthy, 408 00:20:53,800 --> 00:20:56,919 Speaker 1: strong offspring. Your nose is detecting this and this is 409 00:20:57,240 --> 00:21:01,040 Speaker 1: just totally fascinating. It works like this, um the more 410 00:21:01,240 --> 00:21:05,840 Speaker 1: major histocompatibility complex molecules you have, the better chance you 411 00:21:05,880 --> 00:21:09,040 Speaker 1: have at bolstering your own immune system, since these molecules 412 00:21:09,119 --> 00:21:12,000 Speaker 1: helped to create a defense reaction in your body, and 413 00:21:12,000 --> 00:21:15,520 Speaker 1: these are called the MHC genes and humans there are 414 00:21:15,560 --> 00:21:17,760 Speaker 1: more than a hundred variations of each of the nine 415 00:21:17,920 --> 00:21:20,680 Speaker 1: of the nine most important MHC genes, and the more 416 00:21:20,840 --> 00:21:23,960 Speaker 1: vary the MHC, the better the immune system of the 417 00:21:24,000 --> 00:21:28,280 Speaker 1: offspring will be armed. Okay, So, according to Hammerley the biologist, 418 00:21:29,080 --> 00:21:32,679 Speaker 1: your specific body odor is actually marked by the MHC 419 00:21:32,880 --> 00:21:36,560 Speaker 1: combinations that you have and then is transmitted in your 420 00:21:36,600 --> 00:21:41,840 Speaker 1: bodily fluids and transformed into your your smell. So in theory, right, 421 00:21:41,920 --> 00:21:44,040 Speaker 1: because I don't know, you know, to what extent this 422 00:21:44,119 --> 00:21:46,680 Speaker 1: is really buttoned up that you could sniff out from 423 00:21:46,680 --> 00:21:49,040 Speaker 1: another person and say, you know what, you're way too 424 00:21:49,080 --> 00:21:52,160 Speaker 1: similar to me with your MHC content. It's not gonna 425 00:21:52,160 --> 00:21:55,440 Speaker 1: work for us. You know, this also brings to mind 426 00:21:55,480 --> 00:21:57,679 Speaker 1: one possibility with the smell a vision, and that is 427 00:21:57,760 --> 00:22:00,800 Speaker 1: in the same way that a stay successful actor will 428 00:22:00,840 --> 00:22:03,480 Speaker 1: have a body double so that during a nude scene 429 00:22:03,680 --> 00:22:07,320 Speaker 1: it will ensure that their body looks amazing. So in 430 00:22:07,320 --> 00:22:10,639 Speaker 1: the future, perhaps they will also have odor doubles just 431 00:22:10,680 --> 00:22:14,440 Speaker 1: to ensure that they also smell amazing. Yeah, but I mean, 432 00:22:14,600 --> 00:22:17,040 Speaker 1: are you saying like an online dating thing in an 433 00:22:17,040 --> 00:22:19,040 Speaker 1: online dating sort of sense, Like some of that technology 434 00:22:19,040 --> 00:22:20,359 Speaker 1: and some of that data make it see like what 435 00:22:20,480 --> 00:22:24,000 Speaker 1: is the optimal smell that that men want to smell 436 00:22:24,280 --> 00:22:28,119 Speaker 1: uh when contemplating an attractive woman and vice versa of 437 00:22:28,160 --> 00:22:31,720 Speaker 1: course for okay, so this is another sexual inaction. I 438 00:22:31,760 --> 00:22:33,879 Speaker 1: totally get your saying, But again, like this is this 439 00:22:33,960 --> 00:22:36,679 Speaker 1: sort of feeds my fear of how we are continuing 440 00:22:36,720 --> 00:22:40,600 Speaker 1: to isolate ourselves and have virtual relationships with one another, 441 00:22:40,920 --> 00:22:43,159 Speaker 1: which to some extent is fine, right, this is just 442 00:22:43,200 --> 00:22:45,439 Speaker 1: sort of the world we live in. But what happens 443 00:22:45,440 --> 00:22:47,679 Speaker 1: when you get down to just living in front of 444 00:22:47,680 --> 00:22:51,719 Speaker 1: your computer and trying to state all five senses and 445 00:22:51,760 --> 00:22:54,520 Speaker 1: then creating these dummy sense to upload. I mean, it's 446 00:22:54,520 --> 00:22:57,560 Speaker 1: sort of like your virtual self dating another virtual person, 447 00:22:57,920 --> 00:22:59,480 Speaker 1: you know, ASSU mean that you don't really have a 448 00:22:59,480 --> 00:23:02,159 Speaker 1: relationship a face to face, right, And so that's what 449 00:23:02,200 --> 00:23:05,159 Speaker 1: I think is interesting about this technology is that you know, 450 00:23:05,359 --> 00:23:08,040 Speaker 1: obviously it can be used with video games. It can 451 00:23:08,040 --> 00:23:11,600 Speaker 1: be used video games. Part really interested me. There's a 452 00:23:12,080 --> 00:23:14,879 Speaker 1: one version of this so that's in the works supposedly, 453 00:23:15,280 --> 00:23:18,240 Speaker 1: uh called Odor re Vision, and it's got from a 454 00:23:18,280 --> 00:23:21,879 Speaker 1: French company called Old Faction UM and they have a 455 00:23:21,960 --> 00:23:25,000 Speaker 1: verying on it called smell It. It's aimed at video games. 456 00:23:25,160 --> 00:23:26,960 Speaker 1: And I was looking through the list of some of 457 00:23:26,960 --> 00:23:29,639 Speaker 1: the proposed smells because they have you know, like a 458 00:23:29,680 --> 00:23:31,560 Speaker 1: couple of dozen of them, and they include things like 459 00:23:31,880 --> 00:23:37,640 Speaker 1: precious would smell, um atmosphere, big machines, atmosphere, hospitals, smell 460 00:23:37,680 --> 00:23:42,040 Speaker 1: of cakes, uh, smell naked body, scent of a woman, um, 461 00:23:42,040 --> 00:23:44,960 Speaker 1: odor fabrics, the things of this nature. But but it 462 00:23:45,000 --> 00:23:47,840 Speaker 1: had me wondering in both video games, I'm just laughing 463 00:23:47,840 --> 00:23:50,160 Speaker 1: about scent about naked woman. Scent of a naked woman. Well, 464 00:23:50,200 --> 00:23:52,400 Speaker 1: you know, I don't I don't know how video game 465 00:23:52,440 --> 00:23:56,760 Speaker 1: programmers figured out what that smells like. Oh yeah, um 466 00:23:57,040 --> 00:23:59,040 Speaker 1: no no, But well, what this really makes me think 467 00:23:59,080 --> 00:24:03,680 Speaker 1: about is some we we have we encounter violence and 468 00:24:03,680 --> 00:24:06,920 Speaker 1: and sex in our films, and uh, and especially the 469 00:24:07,000 --> 00:24:09,160 Speaker 1: violence in video games. It to some degree the sex 470 00:24:09,240 --> 00:24:13,000 Speaker 1: or sexual sexuality, and uh, we end up having this 471 00:24:13,280 --> 00:24:17,359 Speaker 1: sterilized version of it, especially violence. So if we even 472 00:24:17,359 --> 00:24:20,520 Speaker 1: even partaking of violence in a video game or witnessing 473 00:24:20,640 --> 00:24:24,880 Speaker 1: violence in a movie, if we smelled the violence, if 474 00:24:24,880 --> 00:24:28,240 Speaker 1: we smell blood, if we smelled decaying bodies, if we 475 00:24:28,320 --> 00:24:32,840 Speaker 1: smelled someone dying and their bowels loosening with death, these 476 00:24:32,880 --> 00:24:35,480 Speaker 1: kinds of things so specific and graphic, well, it's just 477 00:24:35,640 --> 00:24:38,560 Speaker 1: a reality, you know. I mean, if if we through, 478 00:24:38,600 --> 00:24:42,200 Speaker 1: if we use this to make death more real when 479 00:24:42,200 --> 00:24:44,879 Speaker 1: it occurs in our fiction and in our in our 480 00:24:44,960 --> 00:24:47,120 Speaker 1: video games, I wonder if that would be a positive thing, 481 00:24:47,480 --> 00:24:49,439 Speaker 1: because as it is, it's like when you know, blood 482 00:24:49,480 --> 00:24:52,360 Speaker 1: is beautiful and red and it splashes everywhere, and these 483 00:24:52,400 --> 00:24:54,239 Speaker 1: films and in these video games, what if you had 484 00:24:54,240 --> 00:24:55,879 Speaker 1: to actually smell it? I think it would kill the 485 00:24:55,920 --> 00:25:00,239 Speaker 1: industry really because then because we know that emotion is 486 00:25:00,760 --> 00:25:03,680 Speaker 1: evoked right from smells and empathy, I mean, all of 487 00:25:03,720 --> 00:25:05,600 Speaker 1: these sort of things would be engaged. And one of 488 00:25:05,600 --> 00:25:08,359 Speaker 1: the reasons why we like video games so much or 489 00:25:08,400 --> 00:25:12,920 Speaker 1: even movies, is because we can remove ourselves, we can 490 00:25:12,960 --> 00:25:16,520 Speaker 1: distance ourselves, and we can watch the action unfold without 491 00:25:16,560 --> 00:25:18,600 Speaker 1: any sort of horrible results. Well, I mean it's like 492 00:25:18,720 --> 00:25:20,600 Speaker 1: zombie movies. Who would watch a zombie movie if you 493 00:25:20,680 --> 00:25:24,080 Speaker 1: had to smell the reek of rotting corpses whenever the 494 00:25:24,160 --> 00:25:27,840 Speaker 1: zombie showed up? Try it once? Yeah, well, it would 495 00:25:27,840 --> 00:25:29,800 Speaker 1: definitely make it more horrific. It would be like the 496 00:25:30,040 --> 00:25:32,720 Speaker 1: stink odors that they're shooting at you in the horror movie. 497 00:25:32,880 --> 00:25:35,560 Speaker 1: And for that matter, um, when it comes to things 498 00:25:35,600 --> 00:25:37,800 Speaker 1: like like pornography, if people had to if people watching 499 00:25:37,800 --> 00:25:40,959 Speaker 1: pornography had to smell the smells of of what's going on, 500 00:25:41,040 --> 00:25:43,080 Speaker 1: would they be that into it? I don't know, well, 501 00:25:43,400 --> 00:25:47,240 Speaker 1: especially if this biologist is correct in terms of a 502 00:25:47,320 --> 00:25:51,520 Speaker 1: scent prile profile for each person. Um, you know, would 503 00:25:51,560 --> 00:25:55,080 Speaker 1: you be someone's scent during sex sort of turn one 504 00:25:55,359 --> 00:25:58,720 Speaker 1: person off or another? Of course, I think that what 505 00:25:58,800 --> 00:26:03,040 Speaker 1: he's talking about in volution um or within within the 506 00:26:03,080 --> 00:26:07,800 Speaker 1: context of evolution is really uh, it's pretty simplistic, right, 507 00:26:07,840 --> 00:26:09,680 Speaker 1: because there's so many more things that are going on. 508 00:26:10,000 --> 00:26:12,440 Speaker 1: And maybe this is why you know, Match dot Com 509 00:26:12,480 --> 00:26:15,040 Speaker 1: isn't using this technology right now because not necessarily everybody 510 00:26:15,040 --> 00:26:17,800 Speaker 1: is looking for a lifelong partner right when they're using this, 511 00:26:18,080 --> 00:26:20,480 Speaker 1: and you know it also, we don't really know the 512 00:26:20,480 --> 00:26:24,120 Speaker 1: results of this born out at large um, but I 513 00:26:24,160 --> 00:26:26,320 Speaker 1: was thinking of us, particularly with the video games too, 514 00:26:26,359 --> 00:26:28,320 Speaker 1: that the smell of fear, and this is something we 515 00:26:28,320 --> 00:26:30,800 Speaker 1: talked about with this little told us right that you 516 00:26:30,840 --> 00:26:33,280 Speaker 1: know that the wall that she created with these nine 517 00:26:33,320 --> 00:26:36,160 Speaker 1: different sets of men's fears, you know, if you are 518 00:26:36,160 --> 00:26:38,399 Speaker 1: piping that in with video game, I mean, that's that 519 00:26:38,440 --> 00:26:41,200 Speaker 1: would be sort of horrific to to smell someone else's fear, 520 00:26:41,359 --> 00:26:43,399 Speaker 1: right because you're not going to reject that it's just 521 00:26:43,440 --> 00:26:45,399 Speaker 1: something that you smell. Yeah, if you're like smell, you're 522 00:26:45,400 --> 00:26:47,320 Speaker 1: in a multiplayer setting and you're smelling the fear of 523 00:26:47,359 --> 00:26:49,560 Speaker 1: your fellow players or your opponents, the kind of thing, 524 00:26:49,640 --> 00:26:52,400 Speaker 1: especially with something like bomber Man, which is so cartoony. 525 00:26:52,440 --> 00:26:54,480 Speaker 1: But then if you were smelling fear during bomber Man, 526 00:26:54,520 --> 00:26:57,240 Speaker 1: that would be kind of crazy. Here's my greatest fear though, 527 00:26:57,720 --> 00:27:00,680 Speaker 1: is that it's going to be used by marketers, like 528 00:27:01,000 --> 00:27:03,679 Speaker 1: to the point where it's just you know, ad infinitum, 529 00:27:03,880 --> 00:27:06,720 Speaker 1: where like you know, you've got a pop up screen 530 00:27:06,760 --> 00:27:08,640 Speaker 1: of coca cola coming on and you can smell coca 531 00:27:08,720 --> 00:27:11,320 Speaker 1: cola or something else, or baked goods, which could get 532 00:27:11,359 --> 00:27:14,000 Speaker 1: really annoying, even if those are things that you like, 533 00:27:14,720 --> 00:27:16,360 Speaker 1: you know, if you're just happy to be like surfing 534 00:27:16,400 --> 00:27:20,640 Speaker 1: and you're like that smell again, yeah, or or scent hacking, 535 00:27:20,800 --> 00:27:22,479 Speaker 1: Like what if we reached the point where the house 536 00:27:22,520 --> 00:27:25,280 Speaker 1: stuff works homepage smells like nint because I don't know, 537 00:27:25,320 --> 00:27:28,440 Speaker 1: it seems like it's like, seems delightful, Yeah, but then 538 00:27:28,480 --> 00:27:31,120 Speaker 1: some hackers come along and they make it smell like 539 00:27:32,000 --> 00:27:35,480 Speaker 1: put the entire tread exactly exactly. That would be that 540 00:27:35,520 --> 00:27:36,919 Speaker 1: would be kind of horrific, and that would be the 541 00:27:36,960 --> 00:27:40,240 Speaker 1: kind of abuse you can expect that, my friend, are 542 00:27:40,440 --> 00:27:43,240 Speaker 1: the that that's that's the future smell right there? Yeah, 543 00:27:43,320 --> 00:27:46,240 Speaker 1: But if I can come back to the whole digital world, 544 00:27:46,280 --> 00:27:49,240 Speaker 1: like the other side of this too, is that so 545 00:27:49,320 --> 00:27:51,800 Speaker 1: much is we leave more and more of our lives digitally, 546 00:27:51,920 --> 00:27:55,639 Speaker 1: and we're we're taking it things in through through the 547 00:27:55,640 --> 00:27:58,960 Speaker 1: Internet and through games and through movies. We're, like I said, 548 00:27:58,960 --> 00:28:01,120 Speaker 1: we're getting that sterile version of it all where we're 549 00:28:01,119 --> 00:28:04,040 Speaker 1: getting a version of it where an entire Uh, one 550 00:28:04,080 --> 00:28:07,639 Speaker 1: of our primary senses is cut off. Like, then what 551 00:28:07,680 --> 00:28:12,040 Speaker 1: happens when we actually engage in uh, basically any activity 552 00:28:12,040 --> 00:28:14,199 Speaker 1: in life and we were suddenly hit with the with 553 00:28:14,280 --> 00:28:17,840 Speaker 1: the olfactory dimension of that experience as well? Like, what 554 00:28:17,840 --> 00:28:19,639 Speaker 1: what does that do to us? You know? I don't know. 555 00:28:19,680 --> 00:28:22,280 Speaker 1: It's interesting because there is this idea about the synthetic 556 00:28:22,640 --> 00:28:27,360 Speaker 1: version versus the true version, and then again the repository 557 00:28:27,359 --> 00:28:30,600 Speaker 1: of all of our experiences, our memories being evoked again, 558 00:28:31,080 --> 00:28:34,480 Speaker 1: our emotions by smells. So if you're manipulating them on 559 00:28:34,560 --> 00:28:37,359 Speaker 1: a certain level that you know, this this this virtual level, 560 00:28:37,680 --> 00:28:39,920 Speaker 1: and you're isolated, Yeah, what does that do to you 561 00:28:40,680 --> 00:28:45,760 Speaker 1: you specifically specifically? Yeah, I don't know. We'll find out. Yeah, 562 00:28:45,880 --> 00:28:48,120 Speaker 1: it's it's gonna be an interesting future, I think, because 563 00:28:48,800 --> 00:28:51,520 Speaker 1: it seems like they'll probably not implement all of these 564 00:28:51,520 --> 00:28:54,200 Speaker 1: things to the degree to which we're talking about, because 565 00:28:54,200 --> 00:28:56,280 Speaker 1: it's kind of like the smell vision factor. It's like 566 00:28:56,560 --> 00:28:58,920 Speaker 1: it reaches the point, yes, we can make movies smell, 567 00:28:59,160 --> 00:29:02,160 Speaker 1: but to what is they're actually an economic payoff? Yeah? Yeah, 568 00:29:02,200 --> 00:29:04,360 Speaker 1: there's some fails they are, for sure, But we already 569 00:29:04,360 --> 00:29:06,280 Speaker 1: know and we've talked about this before that in that 570 00:29:06,360 --> 00:29:09,200 Speaker 1: retailers us this um quite a bit. You go into 571 00:29:09,320 --> 00:29:13,160 Speaker 1: the Gap or any other major retailer, and most likely 572 00:29:13,240 --> 00:29:16,040 Speaker 1: there's a very specific scent that has been made for 573 00:29:16,120 --> 00:29:18,959 Speaker 1: them to help you feel great about your purchase. Right 574 00:29:19,040 --> 00:29:21,840 Speaker 1: to whatever extent it can be, it can be implemented 575 00:29:21,880 --> 00:29:24,280 Speaker 1: and used to make money, it will be used. We 576 00:29:24,320 --> 00:29:26,200 Speaker 1: can be sure of that your computer is gonna smell 577 00:29:26,200 --> 00:29:28,240 Speaker 1: in the future. That's what we're saying. Yeah, no way 578 00:29:28,240 --> 00:29:29,840 Speaker 1: around it, no way around it, and it won't just 579 00:29:29,880 --> 00:29:32,320 Speaker 1: smell like all the snack macks that you've dropped into, 580 00:29:34,080 --> 00:29:37,080 Speaker 1: which is nothing an unpleasant odor from no. No, there 581 00:29:37,120 --> 00:29:39,880 Speaker 1: we go, the future of smell, the future of stink um. 582 00:29:39,920 --> 00:29:42,200 Speaker 1: We have a few quick listener mails that I'd like 583 00:29:42,240 --> 00:29:46,360 Speaker 1: to read um and we're gonna so you'll stip in 584 00:29:46,360 --> 00:29:49,680 Speaker 1: here and grab one. Okay, Drew's one from Timothy dear 585 00:29:50,320 --> 00:29:54,040 Speaker 1: stb y M crew U, which is us. I've always 586 00:29:54,040 --> 00:29:56,880 Speaker 1: thought of zombies as an expression of the other, as 587 00:29:56,920 --> 00:30:00,280 Speaker 1: in the unthinking masses, sheapish crowds of people, etcetera. Uh. 588 00:30:00,320 --> 00:30:02,360 Speaker 1: I believe this is why zombies are so fond of 589 00:30:02,480 --> 00:30:04,680 Speaker 1: urban settings like these shopping mall or the state far 590 00:30:04,800 --> 00:30:07,200 Speaker 1: where crowds are so common. I also agree with the 591 00:30:07,240 --> 00:30:10,840 Speaker 1: assessment that modern zombies have a parallel with modern work um, 592 00:30:10,880 --> 00:30:14,280 Speaker 1: which often consists of repetition, requiring very little in the 593 00:30:14,280 --> 00:30:17,120 Speaker 1: way of complex problem solving. In this way, they represent 594 00:30:17,200 --> 00:30:20,280 Speaker 1: our horror of the mainstream drudgery of simple repetitive work 595 00:30:20,320 --> 00:30:23,920 Speaker 1: in the absorption of our individually into the sheepish consumer culture. 596 00:30:24,600 --> 00:30:28,440 Speaker 1: Zombie hunting, therefore, is a radical expression of individuality. How 597 00:30:28,440 --> 00:30:31,280 Speaker 1: ironic then, that zombies are such a wildly popular trend. 598 00:30:31,440 --> 00:30:33,440 Speaker 1: Thanks for all, Thanks for all the great cast, Tim, 599 00:30:33,480 --> 00:30:35,920 Speaker 1: And of course he was talking responding to our episode 600 00:30:35,920 --> 00:30:40,200 Speaker 1: about apocalypse and our attraction to apocalypse and specifically our 601 00:30:40,240 --> 00:30:43,840 Speaker 1: love with fare with zombie apocalypse. That so some some 602 00:30:43,960 --> 00:30:47,160 Speaker 1: interesting thoughts there from Tim. We heard from listener Lindsay 603 00:30:47,240 --> 00:30:50,680 Speaker 1: on Facebook and she says, you guys are rad exclamation 604 00:30:50,720 --> 00:30:53,960 Speaker 1: point um, which is good. I just listened to the 605 00:30:53,960 --> 00:30:56,240 Speaker 1: Martyr podcast. It made me think of a few people 606 00:30:56,280 --> 00:30:58,560 Speaker 1: I know who don't use any meds while getting their 607 00:30:58,600 --> 00:31:01,080 Speaker 1: teeth worked on because they are in recovery from addiction 608 00:31:01,440 --> 00:31:03,800 Speaker 1: their goal of sobriety. But it made me wonder about 609 00:31:03,800 --> 00:31:06,680 Speaker 1: a connection with the history of self abuse equals higher 610 00:31:06,720 --> 00:31:10,040 Speaker 1: through a pain threshold piece of your podcast, since addiction 611 00:31:10,200 --> 00:31:14,000 Speaker 1: could could definitely be considered self abuse anyway, keep up 612 00:31:14,000 --> 00:31:16,520 Speaker 1: the great work. And that's that's interesting because I hadn't 613 00:31:16,520 --> 00:31:18,720 Speaker 1: really I thought as much about that to Menion of 614 00:31:18,800 --> 00:31:23,040 Speaker 1: when we were talking about individuals who say, um, you know, 615 00:31:23,080 --> 00:31:26,160 Speaker 1: going to the dental office and don't want drugs use 616 00:31:26,160 --> 00:31:28,560 Speaker 1: stones that there would be some individuals who would be 617 00:31:28,560 --> 00:31:32,280 Speaker 1: opposed to it because they have a history with substance abuse. Likewise, 618 00:31:32,280 --> 00:31:34,560 Speaker 1: you also have people who are straight edge right who 619 00:31:34,600 --> 00:31:37,120 Speaker 1: were refused to take alcohol or drugs, and then how 620 00:31:37,120 --> 00:31:40,800 Speaker 1: does that impact their choices in there? Would they experience 621 00:31:40,920 --> 00:31:43,480 Speaker 1: more pain? That's the question because if you have well, 622 00:31:43,520 --> 00:31:44,840 Speaker 1: I don't know, I'm just sort of thinking out a 623 00:31:44,840 --> 00:31:46,320 Speaker 1: lot of here. But if you've got the joke commune 624 00:31:46,360 --> 00:31:50,320 Speaker 1: receptors and abuse them and they've you've released a lot 625 00:31:50,400 --> 00:31:53,760 Speaker 1: of dopamine as a result, might your body best of 626 00:31:53,800 --> 00:31:56,040 Speaker 1: train to be able to do that at well? I 627 00:31:56,080 --> 00:31:58,760 Speaker 1: don't know. There things to think about. And if anybody 628 00:31:58,760 --> 00:32:01,560 Speaker 1: out there is straight edge, I'd be in honest to hear, 629 00:32:01,720 --> 00:32:05,200 Speaker 1: what what's your relationship with pain? Just don't feel like 630 00:32:05,240 --> 00:32:06,920 Speaker 1: you need to drop like, you know, a saw on 631 00:32:06,960 --> 00:32:09,680 Speaker 1: your foot or anything. Don't don't, don't test your or 632 00:32:09,920 --> 00:32:11,760 Speaker 1: a lead weight. Let's say that because the song on 633 00:32:11,800 --> 00:32:14,120 Speaker 1: the phone is just a little bit too graphic. All right, Well, hey, 634 00:32:14,160 --> 00:32:16,680 Speaker 1: if you want to share anything with this um, specifically, 635 00:32:16,720 --> 00:32:18,600 Speaker 1: if you want to share anything about smells and the 636 00:32:18,600 --> 00:32:21,240 Speaker 1: future of smells, you can find us on our Facebook 637 00:32:21,320 --> 00:32:23,200 Speaker 1: and on our Twitter. We'll Blow the Mind on both 638 00:32:23,240 --> 00:32:26,120 Speaker 1: of those and badly we we don't have the custom 639 00:32:26,160 --> 00:32:29,280 Speaker 1: smell implemented just yet unless you're listening to this podcast 640 00:32:29,360 --> 00:32:32,400 Speaker 1: at some distant point in the future, and then perhaps yes, yeah, 641 00:32:32,760 --> 00:32:34,840 Speaker 1: if that's the case, then you can email us your 642 00:32:34,880 --> 00:32:37,440 Speaker 1: sent profile at Blow the Mind at House to works 643 00:32:37,520 --> 00:32:45,320 Speaker 1: dot com. Be sure to check out our new video podcast, 644 00:32:45,560 --> 00:32:48,240 Speaker 1: Stuff from the Future. Join the House to Work staff 645 00:32:48,280 --> 00:32:52,160 Speaker 1: as we explore the most promising and perplexing possibilities of tomorrow.