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So go to buy 17 00:00:51,520 --> 00:00:54,960 Speaker 1: Recon dot com slash I heart to get off your order. 18 00:00:55,120 --> 00:00:59,240 Speaker 1: That's by Recon dot com Slash I Heart for off 19 00:00:59,320 --> 00:01:01,960 Speaker 1: Recon why or less earbuds if you've been eyeing a parent, 20 00:01:02,080 --> 00:01:04,360 Speaker 1: now is the time to get an amazing deal one 21 00:01:04,400 --> 00:01:08,360 Speaker 1: more time by raycon dot com. Slash my Heart coming 22 00:01:08,480 --> 00:01:12,000 Speaker 1: up now as two guests. It's a power couple. Two guys. 23 00:01:12,040 --> 00:01:13,600 Speaker 1: It is always interested in getting two guests on the 24 00:01:13,640 --> 00:01:16,600 Speaker 1: phone because they have and they're working together. They have 25 00:01:16,840 --> 00:01:19,840 Speaker 1: their own ideas, but they have to work together as 26 00:01:19,880 --> 00:01:23,039 Speaker 1: a partnership as a power couple. One is a former 27 00:01:23,080 --> 00:01:26,520 Speaker 1: employee of IBM. I used to work for IBM and Microsoft. 28 00:01:26,760 --> 00:01:29,160 Speaker 1: He has spent the last eight years in the mobile 29 00:01:29,240 --> 00:01:33,039 Speaker 1: apps space. He built, published, and sold a portfolio or 30 00:01:33,040 --> 00:01:36,600 Speaker 1: one hundred plus mobile apps which have collectively been downloaded 31 00:01:36,640 --> 00:01:39,960 Speaker 1: over twelve million times worldwide. He is an expert in 32 00:01:40,040 --> 00:01:44,800 Speaker 1: mobile app publishing, marketing, and monetized monetization, author of These 33 00:01:44,800 --> 00:01:47,760 Speaker 1: Seven Steps to App Success, and host of the brand 34 00:01:47,800 --> 00:01:51,720 Speaker 1: new podcast Game of Growth, which has debated in the 35 00:01:51,760 --> 00:01:55,200 Speaker 1: top one hundred business podcast on iTunes. She is the 36 00:01:55,280 --> 00:01:59,200 Speaker 1: creator and host of Side Hustle Pro podcast, the first 37 00:01:59,200 --> 00:02:03,200 Speaker 1: and only podcast the spotlight bold black women entrepreneurs who 38 00:02:03,200 --> 00:02:07,080 Speaker 1: have scaled from size hustle to profitable business. She also 39 00:02:07,160 --> 00:02:10,959 Speaker 1: the founder podcast Moguls, a podcast and accelerator program that 40 00:02:11,040 --> 00:02:15,200 Speaker 1: shines a light on untold narratives. Please welcome to money 41 00:02:15,200 --> 00:02:23,400 Speaker 1: making Conversations that Kayla Matthews and Moyo Oka may man, boy, 42 00:02:23,440 --> 00:02:25,239 Speaker 1: I'll work you. I'll work up with them names man, 43 00:02:26,639 --> 00:02:30,600 Speaker 1: Thank you for having us. Yeah yeah it's Nikkela Matthews 44 00:02:30,639 --> 00:02:34,520 Speaker 1: or Coleman now because I'm married, Okay, well you're okay, cool, awesome, 45 00:02:34,919 --> 00:02:36,880 Speaker 1: and hi both of you. What shi are you calling 46 00:02:36,919 --> 00:02:41,200 Speaker 1: me in from from Washington d C? Okay, cool? As 47 00:02:41,200 --> 00:02:43,320 Speaker 1: I go there and Washington d C. Every wednesdays or 48 00:02:43,360 --> 00:02:45,480 Speaker 1: one maybe one day we can have lunch or dinner 49 00:02:45,520 --> 00:02:49,160 Speaker 1: and uh and further discussions. But today welcome you to 50 00:02:49,160 --> 00:02:52,440 Speaker 1: money making Conversations because you guys are what they consider 51 00:02:52,560 --> 00:02:56,440 Speaker 1: experts in your fields. Um, I want to start with you, sir. 52 00:02:57,120 --> 00:03:01,080 Speaker 1: It's uh, it's morial right, yeah, yeah, you got it. Okay, 53 00:03:01,240 --> 00:03:04,520 Speaker 1: want to make sure we'll be respectful to My name's 54 00:03:04,520 --> 00:03:06,959 Speaker 1: was Seawan. And so I know if somebody says wrong, 55 00:03:07,360 --> 00:03:11,920 Speaker 1: he love you. But this is how you're supposed to 56 00:03:11,919 --> 00:03:14,840 Speaker 1: say it. And uh, and so if I slide wrong, 57 00:03:14,960 --> 00:03:17,320 Speaker 1: you know in this conversation filter, Richard just slipped a 58 00:03:17,320 --> 00:03:19,480 Speaker 1: little bit. We get it all straight now the app 59 00:03:19,520 --> 00:03:22,560 Speaker 1: business and the podcast business, which is exploding both of them. 60 00:03:22,720 --> 00:03:26,040 Speaker 1: I think the app business exploded before the podcast business. 61 00:03:26,080 --> 00:03:29,880 Speaker 1: So moyo, you've involved in both of them. Please explain 62 00:03:30,040 --> 00:03:33,440 Speaker 1: your background and how did you become an expert in 63 00:03:33,480 --> 00:03:36,640 Speaker 1: this because I have. You know, I started on radio, 64 00:03:36,680 --> 00:03:39,240 Speaker 1: but now I've slid into the podcast arena and my 65 00:03:39,280 --> 00:03:42,720 Speaker 1: shows on Serious Exam, my shows on a radio in 66 00:03:42,760 --> 00:03:47,560 Speaker 1: Atlanta now is a growing podcast arena. Talk about your 67 00:03:47,360 --> 00:03:52,920 Speaker 1: your path, your growth, your path, your growth path. Sure, absolutely, absolutely, 68 00:03:52,920 --> 00:03:55,000 Speaker 1: And I probably used the word expert, but I'd like 69 00:03:55,080 --> 00:03:57,080 Speaker 1: to be aware of that because you know, I think 70 00:03:57,080 --> 00:04:00,720 Speaker 1: we both consider ourselves still students of of anything we're 71 00:04:00,760 --> 00:04:03,320 Speaker 1: doing all the time. Excuse me, Morio, it says right 72 00:04:03,360 --> 00:04:07,360 Speaker 1: here he is an expert in mobile app publicing, marketing 73 00:04:07,680 --> 00:04:13,320 Speaker 1: and monetarization. No, definitely my fault. But you never want 74 00:04:13,320 --> 00:04:15,200 Speaker 1: to get to, you know, over confident in it. So 75 00:04:17,160 --> 00:04:18,600 Speaker 1: if you want to get paid, you got to be 76 00:04:18,640 --> 00:04:22,000 Speaker 1: an expert. And guess what, You're right, You're right, you're right. 77 00:04:22,920 --> 00:04:25,560 Speaker 1: It might have made conversation, Morio, want to make conversation. Now, 78 00:04:25,800 --> 00:04:29,479 Speaker 1: I'm giving you money making conversations. Let's do it. You're 79 00:04:29,480 --> 00:04:33,040 Speaker 1: an expert over one plus apps. Mobile apps have been 80 00:04:33,040 --> 00:04:38,560 Speaker 1: downloaded over twelve million times. You're an expert. Okay, you 81 00:04:38,600 --> 00:04:41,160 Speaker 1: got it, you got it all right. So as far 82 00:04:41,200 --> 00:04:44,360 Speaker 1: as how I got there, Um, at the time I 83 00:04:44,400 --> 00:04:47,520 Speaker 1: was working for this was after I go into business 84 00:04:47,560 --> 00:04:51,279 Speaker 1: school and I was working for IBM in a business role, 85 00:04:52,000 --> 00:04:54,839 Speaker 1: and UM, I really wasn't having the best time there. 86 00:04:55,120 --> 00:05:00,520 Speaker 1: So it's it's IBM in the Washington d the area, 87 00:05:01,240 --> 00:05:05,320 Speaker 1: and um, it's very kind of political nature in the offices, 88 00:05:05,560 --> 00:05:09,839 Speaker 1: and UM, I found that I wasn't the one being 89 00:05:09,880 --> 00:05:13,640 Speaker 1: looked at for the promotions, and UM, you know, I 90 00:05:13,680 --> 00:05:15,440 Speaker 1: think you kind of get what I'm saying about it. 91 00:05:16,080 --> 00:05:19,560 Speaker 1: I started, I'm sorry, I missed what you heard. I 92 00:05:19,600 --> 00:05:22,240 Speaker 1: work for IBM, so I understand the culture. I understand 93 00:05:22,320 --> 00:05:24,760 Speaker 1: the creative lanes that they put you in. It's about 94 00:05:24,760 --> 00:05:27,400 Speaker 1: the creativities. You know, you have a vision and sometimes 95 00:05:27,440 --> 00:05:29,840 Speaker 1: it doesn't work in that environment because they want you 96 00:05:29,880 --> 00:05:36,040 Speaker 1: to stick with a particular job. Yeah yeah, yeah, So, UM, 97 00:05:36,279 --> 00:05:38,200 Speaker 1: things kind of you know, there are a lot of 98 00:05:38,240 --> 00:05:39,960 Speaker 1: different things going on, but things kind of came to 99 00:05:40,000 --> 00:05:43,440 Speaker 1: a head where I actually I was demoted from the 100 00:05:43,480 --> 00:05:46,400 Speaker 1: position I was in. So I was very frustrated with 101 00:05:46,440 --> 00:05:48,680 Speaker 1: that and started looking around for anything else that I 102 00:05:48,680 --> 00:05:51,000 Speaker 1: could do, whether it was finding a new job with 103 00:05:51,040 --> 00:05:53,240 Speaker 1: another company, I went to a lot of different career affairs, 104 00:05:53,279 --> 00:05:56,799 Speaker 1: took some interviews, or um, if it's gonna be something entrepreneurial, 105 00:05:56,839 --> 00:05:59,200 Speaker 1: So I started studying just a different a lot of 106 00:05:59,240 --> 00:06:02,680 Speaker 1: different things around online marketing, and that's how I kind 107 00:06:02,680 --> 00:06:05,760 Speaker 1: of ran into this app space, almost by accident, just 108 00:06:05,839 --> 00:06:10,320 Speaker 1: while I was learning online marketing and so um you know, 109 00:06:10,360 --> 00:06:14,599 Speaker 1: this led me eventually to take some courses, invest in 110 00:06:14,640 --> 00:06:18,400 Speaker 1: some courses, and just start trying things on the side. 111 00:06:18,640 --> 00:06:21,800 Speaker 1: And initially I wanted it to just be something to 112 00:06:21,839 --> 00:06:24,159 Speaker 1: where I could feel like I was using my brain 113 00:06:24,160 --> 00:06:25,839 Speaker 1: again and just learning some new things and just be 114 00:06:25,880 --> 00:06:28,359 Speaker 1: excited about something. And I didn't know that it was 115 00:06:28,360 --> 00:06:32,400 Speaker 1: going to evolve into something that would replace my income 116 00:06:32,440 --> 00:06:35,000 Speaker 1: and even make more income, right, So that just kind 117 00:06:35,040 --> 00:06:38,400 Speaker 1: of it just kind of happened through um, you know, 118 00:06:38,680 --> 00:06:42,920 Speaker 1: starting out learning, doing some practice, getting better, and then 119 00:06:43,040 --> 00:06:45,080 Speaker 1: it starts to scale beyond where I knew it would scale. 120 00:06:45,200 --> 00:06:47,160 Speaker 1: And that's kind of how I became an expert. That 121 00:06:47,200 --> 00:06:51,279 Speaker 1: makes sense, absolutely absolutely. I love the fact that that's 122 00:06:51,320 --> 00:06:53,880 Speaker 1: what I based to show on is that you're willingness 123 00:06:53,920 --> 00:06:57,440 Speaker 1: to change and then you use education to create that change, 124 00:06:57,480 --> 00:07:01,240 Speaker 1: which means you're willing to put work into a transition. 125 00:07:01,240 --> 00:07:03,159 Speaker 1: And a lot of people don't don't are not willing 126 00:07:03,160 --> 00:07:05,919 Speaker 1: to do that. They just wanted to happen. They want to. Yeah, 127 00:07:05,960 --> 00:07:09,160 Speaker 1: we we both believe in that heavily. Well you have to. 128 00:07:09,440 --> 00:07:12,400 Speaker 1: Now this new a podcast game up Grow. Is that 129 00:07:12,480 --> 00:07:19,440 Speaker 1: a takeoff game of throngs? Yeah? Yeah, so, um, it 130 00:07:19,520 --> 00:07:21,680 Speaker 1: does have some of that element in there. But um, 131 00:07:21,720 --> 00:07:23,800 Speaker 1: what made me come up with that name was just 132 00:07:24,440 --> 00:07:28,320 Speaker 1: thinking about the fact that any time that you want 133 00:07:28,360 --> 00:07:31,160 Speaker 1: to become an expert make money in something, you know 134 00:07:31,200 --> 00:07:33,960 Speaker 1: it's not gonna happen the next day, right, you need 135 00:07:34,000 --> 00:07:38,200 Speaker 1: to actually put that time in and develop yourself and 136 00:07:38,240 --> 00:07:41,120 Speaker 1: go through that struggle and then you know eventually you'll 137 00:07:41,120 --> 00:07:43,800 Speaker 1: deserve to get those rewards that you want. So that's 138 00:07:43,840 --> 00:07:46,840 Speaker 1: really the main concept. Like, Um, the line that I 139 00:07:46,880 --> 00:07:48,480 Speaker 1: always say on the show is that it doesn't matter 140 00:07:48,480 --> 00:07:50,960 Speaker 1: where you start where you are right now, are you 141 00:07:51,000 --> 00:07:54,680 Speaker 1: willing to take the challenge and grow? Right? Good? I 142 00:07:54,720 --> 00:07:57,720 Speaker 1: want to I want to bring into your partner. Yeah, 143 00:07:57,760 --> 00:08:00,080 Speaker 1: let's do that part we got we got another break, 144 00:08:00,120 --> 00:08:02,200 Speaker 1: so we will be both talking a lot. I want 145 00:08:02,240 --> 00:08:03,920 Speaker 1: to make sure I'm saying your name correctly. Can you 146 00:08:04,000 --> 00:08:08,680 Speaker 1: announce it nunciated for me? Sure it's Nicela Matthews A 147 00:08:08,800 --> 00:08:13,080 Speaker 1: coman Okay, I did said correctly, Nicela, Okay, nicaela um. 148 00:08:13,120 --> 00:08:15,240 Speaker 1: From a female perspective, you know that you're in the 149 00:08:15,280 --> 00:08:19,840 Speaker 1: business is male dominated, and then then getting your voice out, 150 00:08:19,880 --> 00:08:23,360 Speaker 1: I've had some very talented Uh. I think that female 151 00:08:23,480 --> 00:08:25,880 Speaker 1: entrepreneurs is the great It is the it is the 152 00:08:25,920 --> 00:08:30,240 Speaker 1: fastest growing side of entrepreneurship is the female side. What 153 00:08:30,360 --> 00:08:33,560 Speaker 1: made you want to really emphasize the significant role of 154 00:08:34,200 --> 00:08:39,920 Speaker 1: African American females. Well, you know, I had initially started 155 00:08:39,920 --> 00:08:44,319 Speaker 1: on the pass of entrepreneurship out of necessity. I graduated 156 00:08:44,800 --> 00:08:47,320 Speaker 1: from with my m b A and moved back to 157 00:08:47,400 --> 00:08:49,600 Speaker 1: d C. But it was harder for me to find 158 00:08:49,679 --> 00:08:52,760 Speaker 1: a role that really encompassed everything that I was interested 159 00:08:52,760 --> 00:08:54,880 Speaker 1: in in my marketing background. You know, d C is 160 00:08:54,960 --> 00:08:59,160 Speaker 1: very public policy, government heavy, And while I was exploring 161 00:08:59,280 --> 00:09:01,680 Speaker 1: and figuring out what my next move would be, I 162 00:09:01,760 --> 00:09:05,400 Speaker 1: started to blog, and that blog. With that blog, I 163 00:09:05,440 --> 00:09:09,280 Speaker 1: started to gravitate to interviewing black women entrepreneurs, and I 164 00:09:09,360 --> 00:09:12,440 Speaker 1: realized I gravitated towards their stories because here I was 165 00:09:12,520 --> 00:09:15,360 Speaker 1: in this position where I wasn't getting a job, I 166 00:09:15,400 --> 00:09:17,280 Speaker 1: wasn't getting one quickly, and I was starting to think 167 00:09:17,280 --> 00:09:20,120 Speaker 1: about maybe just doing my own thing. But I was 168 00:09:20,240 --> 00:09:23,560 Speaker 1: intimidated because I didn't see a lot of us represented 169 00:09:23,720 --> 00:09:27,119 Speaker 1: on the covers and and talking about us as entrepreneurs. 170 00:09:27,160 --> 00:09:29,520 Speaker 1: So I said, Okay, maybe I need to go out 171 00:09:29,520 --> 00:09:33,319 Speaker 1: and find these stories myself. And then eventually I transitioned 172 00:09:33,360 --> 00:09:36,240 Speaker 1: it to a podcast. Now with that being said, you 173 00:09:36,320 --> 00:09:39,440 Speaker 1: have these podcasts. Everybody has a podcast, even ra Sean 174 00:09:39,520 --> 00:09:44,200 Speaker 1: McDonald has a podcast called Money. How do you promote 175 00:09:44,280 --> 00:09:47,480 Speaker 1: your podcast? You fought a niche audience and it may 176 00:09:47,520 --> 00:09:50,880 Speaker 1: not be a big niche because it's African American entrepreneurs. 177 00:09:50,960 --> 00:09:53,719 Speaker 1: So you you you you you got a varce that 178 00:09:53,840 --> 00:09:57,640 Speaker 1: may not be global from the standpoint of the content 179 00:09:57,720 --> 00:10:00,160 Speaker 1: did you create? Did you did what you were heard 180 00:10:00,200 --> 00:10:02,240 Speaker 1: about that or use a word about just doing great 181 00:10:02,600 --> 00:10:07,960 Speaker 1: delivering great content for African American female entrepreneurs. Well, I 182 00:10:08,000 --> 00:10:10,760 Speaker 1: actually wasn't worried about that all because um sign out 183 00:10:10,840 --> 00:10:14,679 Speaker 1: the pro is global. I have listeners in Jamaica and 184 00:10:14,840 --> 00:10:18,320 Speaker 1: you know, all different countries in Africa, Asia, you name it. 185 00:10:18,360 --> 00:10:20,920 Speaker 1: And so it's really incredible. What happens with the podcast 186 00:10:21,440 --> 00:10:24,760 Speaker 1: is you can be in the ear of someone all 187 00:10:24,800 --> 00:10:27,640 Speaker 1: over the world and not even know it. And um, 188 00:10:27,640 --> 00:10:32,559 Speaker 1: when I started the podcast, I was unapologetic about focusing 189 00:10:32,600 --> 00:10:35,240 Speaker 1: on the stories about black women entrepreneurs because I knew 190 00:10:35,240 --> 00:10:37,120 Speaker 1: they were out there. I knew they were out there. 191 00:10:37,120 --> 00:10:39,240 Speaker 1: And you know, you can't tell me when you're talking 192 00:10:39,280 --> 00:10:42,840 Speaker 1: about the top entrepreneurs out there that African American women 193 00:10:42,880 --> 00:10:45,560 Speaker 1: should not be not even African American women, black women, 194 00:10:45,640 --> 00:10:49,839 Speaker 1: black women represented across the diaspora, shouldn't be reflected in 195 00:10:49,880 --> 00:10:53,160 Speaker 1: these stories. Well, you know, I like when you said 196 00:10:53,160 --> 00:10:58,559 Speaker 1: that unapologetic because I had to fight all my life. 197 00:10:58,679 --> 00:11:02,360 Speaker 1: I've been kind of like apologetic, which means that I 198 00:11:02,440 --> 00:11:04,120 Speaker 1: really didn't know who I was talking to, what I 199 00:11:04,160 --> 00:11:06,880 Speaker 1: was doing stand up, when I was writing scripts, even 200 00:11:06,880 --> 00:11:09,200 Speaker 1: when I was developing this show. I had to be 201 00:11:09,240 --> 00:11:12,480 Speaker 1: honest that you really you have to identify who you 202 00:11:12,640 --> 00:11:15,000 Speaker 1: who you're talking to it in order to deliver the message. 203 00:11:15,360 --> 00:11:17,800 Speaker 1: And so I want people to understand that that is 204 00:11:17,880 --> 00:11:20,600 Speaker 1: absolutely the truth. When you look at Fox News, you 205 00:11:20,720 --> 00:11:25,160 Speaker 1: understand exactly who they're talking to. That's the fact. That's 206 00:11:25,160 --> 00:11:28,200 Speaker 1: what you call un apologetic. Now I look at seeing it, 207 00:11:28,360 --> 00:11:30,920 Speaker 1: I don't know who's seeing it is talking to. I 208 00:11:31,000 --> 00:11:33,640 Speaker 1: really don't. I really don't. That's why Fox wins and 209 00:11:33,679 --> 00:11:36,640 Speaker 1: the ratings because they go out there, they know exactly 210 00:11:36,679 --> 00:11:38,880 Speaker 1: the message they're gonna put out there. And then over 211 00:11:38,960 --> 00:11:43,400 Speaker 1: here you have Political correct CNN and so Rashan McDonald's 212 00:11:43,480 --> 00:11:46,680 Speaker 1: kind of like that same location. Look look defining what 213 00:11:46,760 --> 00:11:50,000 Speaker 1: money making conversation was? Was it a entertainment show? Was 214 00:11:50,040 --> 00:11:53,080 Speaker 1: an entrepreneur show? It's a show about information. And I 215 00:11:53,120 --> 00:11:56,040 Speaker 1: get guess, like you're on the show, both you the 216 00:11:56,160 --> 00:11:59,360 Speaker 1: Kayla and both you Morio and y'all tell me about 217 00:11:59,360 --> 00:12:01,840 Speaker 1: your experience so I can share that information with my 218 00:12:01,920 --> 00:12:04,319 Speaker 1: listeners and viewers and they can have a takeaway. And 219 00:12:04,320 --> 00:12:06,920 Speaker 1: to take away in this situation is that define your 220 00:12:06,960 --> 00:12:10,000 Speaker 1: audience and you will get your voice. That's what you said, 221 00:12:11,000 --> 00:12:14,920 Speaker 1: and then with what you're saying, Morios, Hey, if you're 222 00:12:14,920 --> 00:12:19,600 Speaker 1: frustrated to your job, don't stay frustrated. We educate yourself 223 00:12:19,800 --> 00:12:22,640 Speaker 1: going the lane and explore new opportunities. And that's how 224 00:12:22,679 --> 00:12:24,680 Speaker 1: you blew up in the app business, which carried you 225 00:12:24,760 --> 00:12:28,520 Speaker 1: over into the podcast business. Correct, Yeah, that's that's right. 226 00:12:28,760 --> 00:12:32,280 Speaker 1: And my my wife also carried me into the podcast 227 00:12:32,320 --> 00:12:36,120 Speaker 1: business as well. She's Jamaica. You know, she's just making 228 00:12:36,240 --> 00:12:39,240 Speaker 1: you know, going to Jamaica one thousand jobs. That's part 229 00:12:39,280 --> 00:12:44,040 Speaker 1: of the legacy that she's born in Jamaica, right, your wife, 230 00:12:44,600 --> 00:12:51,120 Speaker 1: So one thousand jobs as part of the legacy. But 231 00:12:51,240 --> 00:12:54,080 Speaker 1: you know, I really, I really and uh, we're about 232 00:12:54,080 --> 00:12:55,480 Speaker 1: to run out of this first break, but I want 233 00:12:55,520 --> 00:12:57,600 Speaker 1: to come back, and I want to talk about working 234 00:12:57,640 --> 00:13:00,640 Speaker 1: together because, like you said, she carried you in the podcast, 235 00:13:00,679 --> 00:13:03,079 Speaker 1: so I know there's a yin and the yang and 236 00:13:03,400 --> 00:13:05,800 Speaker 1: trying to build your brands. And also I really want 237 00:13:05,800 --> 00:13:08,760 Speaker 1: to talk about how do you build a successful podcast? 238 00:13:08,760 --> 00:13:10,680 Speaker 1: How do you because that's what that's part of your 239 00:13:10,720 --> 00:13:13,480 Speaker 1: revenue that you you go out and you guys, uh 240 00:13:13,640 --> 00:13:17,160 Speaker 1: work with podcasters like I'm assuming, like me who want 241 00:13:17,240 --> 00:13:19,679 Speaker 1: to want to grow their brand, and we come back, 242 00:13:19,760 --> 00:13:21,600 Speaker 1: let's talk about that. How do you take a person 243 00:13:21,640 --> 00:13:24,840 Speaker 1: like rashand McDonald and and and convince him that your 244 00:13:24,960 --> 00:13:28,400 Speaker 1: brand that that I should take my product to and 245 00:13:28,800 --> 00:13:32,280 Speaker 1: build it. We're back with more. Uh, they're superstars. Their 246 00:13:32,320 --> 00:13:41,280 Speaker 1: power couple, n Kayla, Matthew Ocome and more your okom. Hi, 247 00:13:41,440 --> 00:13:44,800 Speaker 1: you're back with money making conversations. We're talking to uh, 248 00:13:45,120 --> 00:13:49,560 Speaker 1: the Kayla, Matthews Okome and the more your ocomin uh 249 00:13:49,800 --> 00:13:54,600 Speaker 1: experts in their fields of app development and podcasting and UM. 250 00:13:54,600 --> 00:13:56,680 Speaker 1: Early in our conversation in the first break, we're just 251 00:13:56,720 --> 00:13:59,839 Speaker 1: talking about how they would they define themselves and the 252 00:14:00,320 --> 00:14:03,520 Speaker 1: more You'll say, basically the Kayla dragged him or pulled 253 00:14:03,559 --> 00:14:07,160 Speaker 1: him into the arena podcast when you were drag you know, 254 00:14:07,679 --> 00:14:10,600 Speaker 1: but uh, we'll tell us about because you was over apps. 255 00:14:10,640 --> 00:14:13,120 Speaker 1: You was over the making app magics and doing your 256 00:14:13,160 --> 00:14:15,719 Speaker 1: thing and exploding and and building the brand you have 257 00:14:15,840 --> 00:14:18,959 Speaker 1: developed that. So how did you get into podcast? First 258 00:14:18,960 --> 00:14:21,560 Speaker 1: of all, I got you both have dynamic personality, so 259 00:14:21,600 --> 00:14:24,160 Speaker 1: it wasn't a hard push to tell you that you 260 00:14:24,160 --> 00:14:27,120 Speaker 1: should be doing a podcast more yo, But how did 261 00:14:27,120 --> 00:14:30,880 Speaker 1: it develop for you? Right? Right? Right? So it's an 262 00:14:30,920 --> 00:14:37,120 Speaker 1: interesting story because I had a podcast um in called 263 00:14:37,280 --> 00:14:41,360 Speaker 1: Daily Spark, and I was talking to different entrepreneurs um 264 00:14:41,400 --> 00:14:44,480 Speaker 1: just all over the spectrum, and I kind of took 265 00:14:44,520 --> 00:14:47,280 Speaker 1: the wrong approach with it, where I think during the 266 00:14:47,320 --> 00:14:50,000 Speaker 1: first month I was releasing an episode every single day 267 00:14:50,040 --> 00:14:52,840 Speaker 1: and just really got burnt out over it. And I 268 00:14:52,920 --> 00:14:56,320 Speaker 1: wasn't I didn't know really who exactly. I wanted to 269 00:14:56,360 --> 00:14:58,720 Speaker 1: talk to a lot of people like the show, but um, 270 00:14:58,760 --> 00:15:01,840 Speaker 1: it was just a little bit all over the place, right, So, UM, 271 00:15:01,880 --> 00:15:05,560 Speaker 1: I naturally just ran out of steam and stopped liking 272 00:15:05,600 --> 00:15:09,560 Speaker 1: doing it. UM. So what's happened this time is that 273 00:15:09,600 --> 00:15:12,640 Speaker 1: I've been with my wife over the last almost three 274 00:15:12,720 --> 00:15:16,080 Speaker 1: years now, almost three years now, just building her thing, 275 00:15:16,240 --> 00:15:18,880 Speaker 1: just being very consistent each week putting out an episode, 276 00:15:18,920 --> 00:15:22,360 Speaker 1: knowing exactly who she's talking to. UM. So I actually 277 00:15:22,440 --> 00:15:25,400 Speaker 1: she has the course that she teaches. I was asking her, 278 00:15:25,800 --> 00:15:27,600 Speaker 1: you know, I was thinking about, Hey, you know, I 279 00:15:27,640 --> 00:15:29,360 Speaker 1: see what this thing has done for you and your 280 00:15:29,400 --> 00:15:33,800 Speaker 1: your brand and um just being allowing people to see 281 00:15:34,600 --> 00:15:37,040 Speaker 1: your products and all of these things. I think I 282 00:15:37,080 --> 00:15:38,760 Speaker 1: want to do that again. Can you help me out? 283 00:15:39,040 --> 00:15:41,920 Speaker 1: So she actually made me go through her course that 284 00:15:42,040 --> 00:15:45,320 Speaker 1: she teaches. UM, just go through all the modules, just 285 00:15:45,400 --> 00:15:48,720 Speaker 1: like anybody else. And after doing that, that that kind 286 00:15:48,720 --> 00:15:50,760 Speaker 1: of kind of set the stage for this show a 287 00:15:50,760 --> 00:15:53,920 Speaker 1: lot better. And I found out the gates. You know, 288 00:15:54,120 --> 00:15:58,000 Speaker 1: I know exactly who I'm talking to. UM, it's gotten 289 00:15:58,160 --> 00:16:01,040 Speaker 1: a lot more attraction, a lot quicker. Oh. I think 290 00:16:01,040 --> 00:16:04,880 Speaker 1: we're about seven weeks in right now. It just crossed 291 00:16:04,920 --> 00:16:08,560 Speaker 1: fifteen thousand downloads, which, uh, I'm pretty happy about. And 292 00:16:08,720 --> 00:16:11,280 Speaker 1: what we've both been in the top one podcasts, so 293 00:16:11,880 --> 00:16:16,200 Speaker 1: you know, it's been it's been exciting. Well and did 294 00:16:16,200 --> 00:16:18,560 Speaker 1: you make an announcement when you launched your podcast or 295 00:16:18,600 --> 00:16:25,720 Speaker 1: we just just click? So absolutely absolutely marketed it anywhere 296 00:16:25,720 --> 00:16:28,320 Speaker 1: and everywhere that I could that I have access to. 297 00:16:28,440 --> 00:16:31,400 Speaker 1: So that includes listeners of the previous podcast. You know, 298 00:16:31,440 --> 00:16:33,160 Speaker 1: I tapped them on the shoulder let them know, Hey, 299 00:16:33,160 --> 00:16:35,840 Speaker 1: I have something new. Sorry I wasn't here, but I'm 300 00:16:35,840 --> 00:16:38,280 Speaker 1: back again. What would you like to listen? I have 301 00:16:38,320 --> 00:16:40,840 Speaker 1: an email list, it's not a huge email list. Let everybody. 302 00:16:40,920 --> 00:16:44,720 Speaker 1: There are no LinkedIn Facebook, Instagram. We're both pretty big 303 00:16:44,760 --> 00:16:49,400 Speaker 1: on Instagram. UM, so you know, UM, I think we 304 00:16:49,520 --> 00:16:52,600 Speaker 1: both believe in Yes, you do have to create valuable 305 00:16:52,600 --> 00:16:54,360 Speaker 1: content that people want to hear that's gonna help them 306 00:16:54,400 --> 00:16:57,280 Speaker 1: with their issues. But then you also have to shout 307 00:16:57,280 --> 00:17:00,040 Speaker 1: about it and remind them about it. Um, you know, 308 00:17:00,160 --> 00:17:02,880 Speaker 1: develop advocates for it and just find ways to get 309 00:17:02,880 --> 00:17:05,240 Speaker 1: the word out. Well, that's really important to hear that 310 00:17:05,440 --> 00:17:10,000 Speaker 1: nkalo um you you got him over here. You even 311 00:17:10,040 --> 00:17:12,840 Speaker 1: your husband you went, nah, you got to go through 312 00:17:12,840 --> 00:17:16,800 Speaker 1: the steps. Oh yes, because I think you know, people 313 00:17:16,800 --> 00:17:19,200 Speaker 1: think they can just pick up and start a podcast 314 00:17:19,240 --> 00:17:22,800 Speaker 1: because everyone's doing it, and and that if you launch it, 315 00:17:22,800 --> 00:17:24,880 Speaker 1: the downloads will come. But you have to be really 316 00:17:24,880 --> 00:17:27,800 Speaker 1: strategic about it. So what he's talking about in terms 317 00:17:27,800 --> 00:17:31,359 Speaker 1: of knowing who you're talking to, I um make my 318 00:17:31,400 --> 00:17:35,200 Speaker 1: students go through this module about refining their topic so 319 00:17:35,240 --> 00:17:38,720 Speaker 1: that they understand who their target listener is. You literally 320 00:17:38,760 --> 00:17:41,760 Speaker 1: should know what that person does for a living, who 321 00:17:41,800 --> 00:17:44,959 Speaker 1: else they're listening to and why. And the reason this 322 00:17:45,040 --> 00:17:48,240 Speaker 1: is important is twofold one. It helps you to craft 323 00:17:48,240 --> 00:17:50,440 Speaker 1: your content. So you also should be thinking about your 324 00:17:50,440 --> 00:17:53,160 Speaker 1: content in a long term way. You know, you should 325 00:17:53,160 --> 00:17:57,359 Speaker 1: be thinking about what your twelfth and fifteenth episode should be, 326 00:17:57,359 --> 00:18:00,919 Speaker 1: not just launching it excitedly and then running out esteem. 327 00:18:00,960 --> 00:18:02,919 Speaker 1: And it's also important to know who you're talking to 328 00:18:03,040 --> 00:18:05,480 Speaker 1: because that helps you to find them online. So we 329 00:18:05,520 --> 00:18:08,639 Speaker 1: talk about Instagram and social media marketing. We're able to 330 00:18:08,680 --> 00:18:12,640 Speaker 1: have effective posts and to have engagement because we know 331 00:18:12,680 --> 00:18:15,040 Speaker 1: where people are hanging out. We know what keywords to 332 00:18:15,160 --> 00:18:18,520 Speaker 1: use to get them to to raise awareness of our 333 00:18:19,000 --> 00:18:22,640 Speaker 1: posts and to get us to show up in those conversations. Now, 334 00:18:22,680 --> 00:18:24,720 Speaker 1: this is a this is an online course that you 335 00:18:24,760 --> 00:18:28,800 Speaker 1: can take. Yes, it's called podcast Moguls and you're able 336 00:18:28,840 --> 00:18:31,640 Speaker 1: to take it through. Well, first, I offer a free 337 00:18:31,640 --> 00:18:33,800 Speaker 1: master class actually, so I don't just want people to 338 00:18:33,880 --> 00:18:37,040 Speaker 1: rush into podcast Moguls. I want them to understand things 339 00:18:37,040 --> 00:18:39,399 Speaker 1: that they can do right now to get started. So 340 00:18:39,520 --> 00:18:41,960 Speaker 1: for that, I have people head over to site Hustle 341 00:18:42,000 --> 00:18:45,679 Speaker 1: pro dot c o slash live class for that master class, 342 00:18:45,680 --> 00:18:48,280 Speaker 1: so that is completely free. You can walk through and 343 00:18:48,400 --> 00:18:51,480 Speaker 1: understand how to launch and market your podcast. And when 344 00:18:51,480 --> 00:18:53,560 Speaker 1: you're ready, because you really have to be ready to 345 00:18:54,240 --> 00:18:58,200 Speaker 1: focus and concentrate and commit to the podcasting process, then 346 00:18:58,240 --> 00:19:03,320 Speaker 1: I offer them an opportunity to join the podcast Moguls Accelerator. Okay, 347 00:19:03,400 --> 00:19:09,000 Speaker 1: what are the fees involved? The feet the master classes free? 348 00:19:09,359 --> 00:19:12,360 Speaker 1: Excuse me A hundred percent free so that you can 349 00:19:12,480 --> 00:19:15,600 Speaker 1: take at any time for free. And then four see 350 00:19:15,600 --> 00:19:21,080 Speaker 1: podcast Moguls um Accelerated program. That fee is actually about 351 00:19:21,160 --> 00:19:23,600 Speaker 1: to go up, so I can't state the fee at 352 00:19:23,600 --> 00:19:26,639 Speaker 1: this very moment, but it does start um, you know, 353 00:19:26,720 --> 00:19:30,240 Speaker 1: right around right under a thousand Okay, cool, alright, So 354 00:19:30,320 --> 00:19:32,760 Speaker 1: if I wanted one of my couple of my employees 355 00:19:32,800 --> 00:19:36,200 Speaker 1: to take it, which which I do. Okay, that's why 356 00:19:36,200 --> 00:19:38,120 Speaker 1: I brought you on the show. Because there's a there's 357 00:19:38,119 --> 00:19:41,040 Speaker 1: a reality you have to invest in yourself. And this 358 00:19:41,119 --> 00:19:44,800 Speaker 1: is exactly yeah, and again I'm talking to two experts. 359 00:19:44,800 --> 00:19:46,600 Speaker 1: Now I know more, Yo, you don't want to take 360 00:19:46,640 --> 00:19:51,760 Speaker 1: that that hat, but I'm not gonna. I'm not because 361 00:19:51,800 --> 00:19:53,840 Speaker 1: I'm not gonna give a thousand dollars to somebody who 362 00:19:53,920 --> 00:19:58,880 Speaker 1: who's not an expert what I'm saying. So, and it's 363 00:19:58,920 --> 00:20:02,239 Speaker 1: important because the fact that I'm a talent, I have 364 00:20:02,400 --> 00:20:06,520 Speaker 1: great content. I am getting fantastic guests like you too 365 00:20:06,680 --> 00:20:09,280 Speaker 1: on a show, and they have additional other great guests. 366 00:20:09,280 --> 00:20:13,200 Speaker 1: I usually have four four fantastics guests to usually entertainment 367 00:20:13,280 --> 00:20:16,920 Speaker 1: driven and to an entrepreneur driven. And in this lane, 368 00:20:16,960 --> 00:20:19,399 Speaker 1: you will be the entrepreneur driven guests that I have 369 00:20:19,600 --> 00:20:22,000 Speaker 1: that shows on serious and And like I said, I'm 370 00:20:22,000 --> 00:20:23,760 Speaker 1: trying to feed a lot of people, but I need 371 00:20:23,760 --> 00:20:26,959 Speaker 1: to focus on something and I told everybody, let's focus 372 00:20:27,000 --> 00:20:31,200 Speaker 1: on the podcast world. And so so with that being said, 373 00:20:31,240 --> 00:20:34,560 Speaker 1: I'm gonna have both of them take the free courts. Now, 374 00:20:35,240 --> 00:20:38,680 Speaker 1: just walking through those steps, how does that work time wise? 375 00:20:38,760 --> 00:20:40,800 Speaker 1: Because I want people in the ARA to here because 376 00:20:41,040 --> 00:20:45,280 Speaker 1: they're going to take your master class. I'm just gonna 377 00:20:45,480 --> 00:20:48,840 Speaker 1: you know that right as far as timeline, So again, 378 00:20:48,880 --> 00:20:53,080 Speaker 1: the master class is a one hour live class where 379 00:20:53,080 --> 00:20:56,720 Speaker 1: I teach everyone live the steps to that first one 380 00:20:56,760 --> 00:20:59,920 Speaker 1: thousand downloads, because that first one thousand is really critical. 381 00:21:00,040 --> 00:21:03,359 Speaker 1: Once you cross that threshold, not only are you showing 382 00:21:03,440 --> 00:21:06,480 Speaker 1: up more in Apple's algorithms so that your show is 383 00:21:06,520 --> 00:21:09,760 Speaker 1: being recommended to people who listen to other things, but 384 00:21:10,119 --> 00:21:12,639 Speaker 1: then you also now have a thousand ambassadors who have 385 00:21:12,720 --> 00:21:15,160 Speaker 1: listened to your show and are sharing it with their 386 00:21:15,240 --> 00:21:18,480 Speaker 1: friends and are if you launch it correctly and know 387 00:21:18,520 --> 00:21:21,240 Speaker 1: who you're talking to, they can then share your show 388 00:21:21,320 --> 00:21:24,480 Speaker 1: effectively and say, oh I love this show, it's about X. 389 00:21:25,000 --> 00:21:27,440 Speaker 1: And then when you're ready to join podcast Moguls, that 390 00:21:27,600 --> 00:21:30,439 Speaker 1: is an eight week accelerator so you are able to 391 00:21:30,560 --> 00:21:33,600 Speaker 1: jump into the on demand lessons right away. And then 392 00:21:33,720 --> 00:21:36,760 Speaker 1: what I also do is every Wednesday I coach live, 393 00:21:36,920 --> 00:21:40,760 Speaker 1: so people can come into class every Wednesday and we 394 00:21:40,880 --> 00:21:44,040 Speaker 1: just troubleshoot whatever you have going on. What challenges you have, 395 00:21:44,359 --> 00:21:46,800 Speaker 1: so that I'm guiding you throughout that eight weeks, so 396 00:21:46,880 --> 00:21:50,200 Speaker 1: you know that if you encounter any kind of issues 397 00:21:50,240 --> 00:21:52,919 Speaker 1: at all, I'm there to help. I like this. So 398 00:21:53,119 --> 00:21:57,320 Speaker 1: it's online, which means that that's important, which is where 399 00:21:57,359 --> 00:22:00,680 Speaker 1: all education is going now to finish your adversity. People 400 00:22:00,720 --> 00:22:02,880 Speaker 1: just looking of course that now everybody got it. Every 401 00:22:02,920 --> 00:22:07,959 Speaker 1: major college has a Harvard doing it, so so more yo, 402 00:22:08,160 --> 00:22:10,840 Speaker 1: watch the Taylor's out there side like she's working side 403 00:22:10,920 --> 00:22:14,359 Speaker 1: like she did. She's working, she's working. What do you do? 404 00:22:17,160 --> 00:22:20,200 Speaker 1: So when it comes to I'm actually pretty integrated within 405 00:22:20,240 --> 00:22:25,280 Speaker 1: the podcast Mugul's process for example. Um, so when she's 406 00:22:25,320 --> 00:22:28,120 Speaker 1: doing the master class we just talked about, then, I'm 407 00:22:28,240 --> 00:22:31,040 Speaker 1: usually um, since we don't have other staff right now, 408 00:22:31,080 --> 00:22:35,720 Speaker 1: I'm usually helping out in the pretty in the chat, 409 00:22:35,800 --> 00:22:39,160 Speaker 1: just answering people's questions and um, you know, just getting 410 00:22:39,160 --> 00:22:43,240 Speaker 1: people excited and getting people prepared. Also, since it's a 411 00:22:43,280 --> 00:22:46,719 Speaker 1: family business, family hustle also show up in the weekly 412 00:22:46,760 --> 00:22:50,040 Speaker 1: class as well to do more of the same. And 413 00:22:50,119 --> 00:22:53,439 Speaker 1: it's it's been pretty cool just seeing some of the results. 414 00:22:53,480 --> 00:22:57,680 Speaker 1: Sometimes you know, um, sometimes we'll just ask us, was hey, 415 00:22:57,760 --> 00:23:00,439 Speaker 1: are these products good? Are they delivering. And it's just 416 00:23:00,520 --> 00:23:03,760 Speaker 1: been cool seeing some of the students, Like there's been 417 00:23:03,760 --> 00:23:07,320 Speaker 1: people who had podcasts and then you know, first three 418 00:23:07,320 --> 00:23:09,360 Speaker 1: months of this year they joined the course and now 419 00:23:09,400 --> 00:23:12,000 Speaker 1: that rather than hundreds of downloads, they're getting thousands of 420 00:23:12,000 --> 00:23:15,119 Speaker 1: downloads and their people hitting the new and noteworthy charts. 421 00:23:15,160 --> 00:23:18,200 Speaker 1: You know, people who have doubled their downloads yea within 422 00:23:18,280 --> 00:23:21,720 Speaker 1: their eight weeks in the program. So it's it's like, um, 423 00:23:21,760 --> 00:23:24,399 Speaker 1: you know, it's my wife, so I'm biased, but I 424 00:23:24,480 --> 00:23:27,640 Speaker 1: do think she's one of the best out there. But then, um, 425 00:23:27,680 --> 00:23:30,879 Speaker 1: you know, in my own business that's independent from my 426 00:23:31,080 --> 00:23:36,159 Speaker 1: podcast Moguls inside House of pro Um. So one exciting 427 00:23:36,200 --> 00:23:39,119 Speaker 1: thing I have right now, I've kind of taken my 428 00:23:39,160 --> 00:23:41,480 Speaker 1: app business in a different direction. So I don't think 429 00:23:41,480 --> 00:23:46,080 Speaker 1: I actually mentioned this, but I in twenty fifteen, I 430 00:23:46,119 --> 00:23:48,679 Speaker 1: think it was I sold the portfolio I built up 431 00:23:48,720 --> 00:23:50,840 Speaker 1: until then, so sold all the apps is over a 432 00:23:50,880 --> 00:23:54,760 Speaker 1: hundred apps. Um, so that that was a pretty exciting moment. 433 00:23:55,119 --> 00:23:58,960 Speaker 1: But then it was like, okay, you know, um, what's next? 434 00:23:59,520 --> 00:24:01,720 Speaker 1: You know what am I doing next? So I tried 435 00:24:01,800 --> 00:24:04,359 Speaker 1: some different businesses and found my way back to apps. 436 00:24:04,760 --> 00:24:06,600 Speaker 1: Now that the way I'm thinking about it now, is 437 00:24:06,640 --> 00:24:11,399 Speaker 1: that I'm focusing on a very particular niche, and um, 438 00:24:11,480 --> 00:24:14,560 Speaker 1: that niche is black people, right. So I feel like 439 00:24:14,680 --> 00:24:16,440 Speaker 1: there are a lot of great, great apps out there 440 00:24:16,480 --> 00:24:20,240 Speaker 1: on the market, a lot of great content, but when 441 00:24:20,280 --> 00:24:22,520 Speaker 1: they built them that they didn't necessarily have us in mind, 442 00:24:23,080 --> 00:24:26,360 Speaker 1: you know what I mean. So I'm looking at things 443 00:24:26,440 --> 00:24:30,880 Speaker 1: that exists, and um, just looking at where where there's 444 00:24:30,920 --> 00:24:33,920 Speaker 1: a lack of content that needs to exist and where 445 00:24:33,960 --> 00:24:36,679 Speaker 1: I can plug in. So the very first one that 446 00:24:36,720 --> 00:24:39,840 Speaker 1: we're rolling out, the the first version of it actually 447 00:24:39,920 --> 00:24:42,640 Speaker 1: just came out last week. It's called color Now are 448 00:24:42,880 --> 00:24:46,760 Speaker 1: Um and it's it's a coloring book apps. So through 449 00:24:46,760 --> 00:24:49,760 Speaker 1: my research, I actually found that these coloring books are 450 00:24:50,600 --> 00:24:53,199 Speaker 1: very popular. People use them to relax, the kind of 451 00:24:53,240 --> 00:24:57,000 Speaker 1: therapeutic and um, you know, funny enough, a lot of 452 00:24:57,000 --> 00:25:01,000 Speaker 1: adults use them to play with. So I decided, Uh, 453 00:25:01,080 --> 00:25:04,359 Speaker 1: it would be a good thing to have images of 454 00:25:04,440 --> 00:25:07,800 Speaker 1: black people in culture within this this kind of product. 455 00:25:07,960 --> 00:25:12,640 Speaker 1: So gotta wrapped us up. I gotta bring you back 456 00:25:12,680 --> 00:25:14,719 Speaker 1: on the show, each one of you individuals. You've got 457 00:25:14,760 --> 00:25:17,120 Speaker 1: too much going on for me to para is together. 458 00:25:17,240 --> 00:25:19,680 Speaker 1: So I want to reach schedule m as individuals, plus 459 00:25:19,680 --> 00:25:21,880 Speaker 1: I won't start on their program. Thank you for listening 460 00:25:21,880 --> 00:25:25,640 Speaker 1: to money making conversation. Listening makes us smarter, more connected people. 461 00:25:25,800 --> 00:25:28,800 Speaker 1: It makes us better partners, parents, and leaders. 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