WEBVTT - Special Episode - MeatEater: Finding Our Why 0:00:00.960 --> 0:00:05.240 Hey, everybody, and welcome to a special episode with the 0:00:05.280 --> 0:00:08.600 Hunting Collective on Been O'Brien. Today. We have no guests 0:00:09.440 --> 0:00:12.559 on the show, uh, because we're gonna talk about something 0:00:12.560 --> 0:00:16.120 pretty momentous for the podcast and and for me personally, 0:00:16.200 --> 0:00:20.200 hopefully for you everybody that listens every week uh and 0:00:20.320 --> 0:00:23.680 joins us for every conversation. Um. It's an announcement that 0:00:23.720 --> 0:00:26.440 I've been alluding to probably for months. Uh, something we've 0:00:26.480 --> 0:00:30.800 been working on for quite some time, around a year 0:00:32.040 --> 0:00:34.280 to get this to you guys. And it's an announcement 0:00:34.280 --> 0:00:37.520 that I care a lot about. So further, without further ado, 0:00:38.600 --> 0:00:41.680 a special episode of the show coming up, just me 0:00:41.800 --> 0:01:04.319 talking about this new thing. Enjoy it. Well, this is 0:01:04.360 --> 0:01:07.679 weird for me because there is no guests on the 0:01:07.720 --> 0:01:11.480 podcast today. It's just me talking to me in a room. 0:01:11.560 --> 0:01:15.039 Kind of weird. Weird because that's not what this podcast 0:01:15.080 --> 0:01:16.840 is meant to be. It's not be it's not been 0:01:16.920 --> 0:01:19.559 to me about me. It's not really meant to be 0:01:20.720 --> 0:01:23.200 about announcements or or what we're doing right now. It's 0:01:23.560 --> 0:01:26.440 meant to be a shared conversation between all of us 0:01:26.680 --> 0:01:30.800 that go hunting, love to do it, love going outside, love, 0:01:30.840 --> 0:01:34.120 the natural world, love issues around it, love politics. I 0:01:34.200 --> 0:01:38.880 love the philosophies of of hunting and hunters, love all 0:01:38.880 --> 0:01:42.080 the ideas we share in those types of things. UM. Obviously, 0:01:42.120 --> 0:01:43.920 if you're if you've listened to the podcast, you care 0:01:43.959 --> 0:01:48.440 about this announcement, you'll already know all those things. But 0:01:48.520 --> 0:01:52.720 what you won't know is that, for for the last 0:01:52.760 --> 0:01:56.960 ten months or so, I've been working on UM what 0:01:57.120 --> 0:02:00.800 had led to today, what had led to this announcement. Now, 0:02:01.120 --> 0:02:03.200 I could take you way way back to when it 0:02:03.360 --> 0:02:08.040 when this first started, but I think UM, everybody knows 0:02:08.639 --> 0:02:11.919 the history of the person that we're talking about. UM. 0:02:12.160 --> 0:02:14.320 Even if you listen to episode one of this podcast, 0:02:14.560 --> 0:02:19.040 you'll know UM Stephen Rennell, and you'll know that he 0:02:19.320 --> 0:02:21.960 was the first episode of this podcast for a reason, 0:02:22.800 --> 0:02:27.400 because he's somebody that I very much admire, and I 0:02:27.560 --> 0:02:30.440 very much hope that my career could at some level 0:02:30.560 --> 0:02:33.840 achieve the heights that he has, not in money or 0:02:33.919 --> 0:02:38.920 adulation or fame, but an impact, an impact on the 0:02:39.000 --> 0:02:42.280 hunting community, the fishing community, the community of people that 0:02:42.440 --> 0:02:45.600 like to go outside and appreciate the natural world, want 0:02:45.600 --> 0:02:47.520 to learn about it. I want to share that with 0:02:47.560 --> 0:02:52.680 others and truly think it enriches their lives. Steve has 0:02:52.840 --> 0:02:58.520 has in his you know, relatively short career as a writer, author, 0:02:58.560 --> 0:03:02.160 TV show host, po cast host, done that at spades. 0:03:02.280 --> 0:03:04.160 I think, I mean, I think Steve is a great 0:03:04.160 --> 0:03:07.840 example of somebody who has affected many people and only 0:03:07.919 --> 0:03:12.920 the first podcast we talked about how the power of ideas. 0:03:13.360 --> 0:03:19.200 We talked about the power of having something in your gut, 0:03:19.720 --> 0:03:22.680 in your head and your heart and not being able 0:03:22.760 --> 0:03:26.639 to really talk about in the way you'd want to, 0:03:26.600 --> 0:03:29.720 not be able to express yourself, having an idea but 0:03:29.800 --> 0:03:32.800 not being able to form it, and then reading someone's 0:03:32.840 --> 0:03:37.080 writing or listening to their podcast, or experiencing their ideas 0:03:37.080 --> 0:03:40.240 and their perspective and allowing those things to shape your 0:03:40.240 --> 0:03:43.320 own ideas and allowing you then better to express yourself. 0:03:44.760 --> 0:03:50.320 Steve went through that. I've gone through that in my example. 0:03:50.440 --> 0:03:52.960 I've gone through that mainly because of Steve's writings and 0:03:53.080 --> 0:03:55.160 because of his podcast and all the things he said 0:03:55.160 --> 0:03:58.480 and done over his career, and it inspired me to 0:03:58.520 --> 0:04:01.960 hopefully he create a podcast that would do that for 0:04:01.960 --> 0:04:04.720 for the folks that would listen to it, they would 0:04:04.720 --> 0:04:10.320 experience a conversation, they would be able to listen intently 0:04:10.360 --> 0:04:14.600 to that conversation and then get some perspective from shared ideas. 0:04:15.680 --> 0:04:17.839 So I say all that to say the announcement is 0:04:17.880 --> 0:04:21.679 that The Hunting Collective is joining a company called Mediator Inc. 0:04:22.240 --> 0:04:24.520 And Mediator Inc. Is a company founded by Steve Rinella. 0:04:24.800 --> 0:04:27.480 It's a company that's based in Bozeman, Montana, and is 0:04:27.520 --> 0:04:30.960 going to be a media company. The media company is 0:04:30.960 --> 0:04:33.520 going to focus on what we're calling h F two C. 0:04:33.800 --> 0:04:39.280 It's a fancy acronym for hunt fish conservation culinary of 0:04:39.600 --> 0:04:42.920 the four things that you know, we really care about 0:04:43.000 --> 0:04:48.080 the most, and the podcast is is joining a network 0:04:48.120 --> 0:04:52.039 of other podcasts, other podcasters, other writers, other people that 0:04:52.160 --> 0:04:55.719 share the ethos that Steve and I share. You know, 0:04:55.920 --> 0:05:00.000 that is basically that we love the outdoors. We were 0:05:00.080 --> 0:05:03.240 guarded as sacred and we believe that that deeper connection 0:05:03.279 --> 0:05:08.359 to nature enriches all of our lives. That's why we 0:05:08.440 --> 0:05:11.080 get up in the morning. And that's why The Hunting 0:05:11.120 --> 0:05:14.440 Collective is joining Media Incorporated and all this all this 0:05:14.600 --> 0:05:20.000 properties that will become this company. Um and I that's 0:05:20.040 --> 0:05:23.919 why I joined the company. Left Eddie went from Texas, 0:05:24.080 --> 0:05:27.720 moved to bozman Montana to join me Eating Incorporated and 0:05:27.760 --> 0:05:33.039 become its editorial director. Um, those who don't know, I 0:05:33.040 --> 0:05:35.280 can tell you that in my past life before I 0:05:35.279 --> 0:05:39.680 was with Yeddie, I was journalism student and a longtime 0:05:39.800 --> 0:05:42.440 editor for different websites and magazines around the hunting industry. 0:05:42.760 --> 0:05:46.080 And that's really my passion. And so what a partnership 0:05:46.120 --> 0:05:49.400 with Steve Ranella and Meetia and Incorporated offered to me 0:05:49.920 --> 0:05:53.359 was a chance to take this podcast to a larger platform, 0:05:53.400 --> 0:05:55.279 and it was it was a chance for me to 0:05:55.520 --> 0:05:59.160 lead the editorial output of the platform at the same time. 0:06:00.080 --> 0:06:04.839 And so that's what this is, and that shared idea 0:06:05.240 --> 0:06:07.840 you know that I talked about in the beginning of this, 0:06:08.279 --> 0:06:11.359 it's really like we're just this like minded group of 0:06:11.440 --> 0:06:17.920 people who are passionate about uh content creation. And hopefully 0:06:17.960 --> 0:06:20.480 what Steve teaches you guys, and when he taught me, 0:06:20.600 --> 0:06:23.360 is is the ability to articulate these complex ideas and 0:06:23.400 --> 0:06:27.000 an honest and thoughtful of challenging in a funny way. 0:06:27.080 --> 0:06:33.120 That's it's it's irreverence sometimes uh and sometimes surprising. And 0:06:33.279 --> 0:06:38.120 so the reason that I followed Steve to this and 0:06:38.160 --> 0:06:41.479 other folks have as well, is because we want to 0:06:42.920 --> 0:06:46.039 become one really I mean, that's that's kind of melodramatic 0:06:46.080 --> 0:06:48.599 way to say. But we we want to come and 0:06:48.640 --> 0:06:51.320 take this shared idea and bring as many people into 0:06:51.320 --> 0:06:54.320 it as we can, both content creators, audience members, people 0:06:54.320 --> 0:06:56.400 that listen. We want you to come and be a 0:06:56.440 --> 0:06:58.800 part of this thing and share it with us. We 0:06:58.839 --> 0:07:02.320 want to be collective story tellers of hunting, fishing, eating, 0:07:02.920 --> 0:07:05.719 living the outdoor life, and letting the natural world be 0:07:05.760 --> 0:07:09.880 the thing that drives us. Yeah. So you'll see a 0:07:09.880 --> 0:07:14.920 lot of press releases today and and other times about 0:07:14.960 --> 0:07:19.040 this company. You'll see kind of the blocking and tackling 0:07:19.160 --> 0:07:22.920 right of of how you announce a company, press releases 0:07:23.040 --> 0:07:26.080 and and different things like that. But I wanted you 0:07:26.120 --> 0:07:28.960 to hear this from me in in the audio format 0:07:29.000 --> 0:07:33.160 of a podcast because it it takes more explanation than 0:07:33.240 --> 0:07:35.080 just here's a list of people doing a thing to 0:07:35.160 --> 0:07:37.360 make for their jobs, and they'll make money and they'll 0:07:37.360 --> 0:07:41.440 make content and all these other things. Because that, to me, 0:07:41.600 --> 0:07:47.760 is not the purpose for my joining Mediater Incorporated, for 0:07:47.760 --> 0:07:52.360 the Hunting Collective, joining it's podcast network and content network. 0:07:53.680 --> 0:07:56.400 When Steve and I first started talking about this company 0:07:57.800 --> 0:08:03.400 and possibly my my coming aboard and leaving my great 0:08:03.480 --> 0:08:08.360 job where I was prior we started talking about you 0:08:08.360 --> 0:08:09.920 know why you get out of bed in the morning, 0:08:11.440 --> 0:08:13.440 and I'm not the kind of person. If you listen 0:08:13.440 --> 0:08:16.160 to this podcast, hopefully you know that by now, I'm 0:08:16.200 --> 0:08:18.760 not the type of person that I can get out 0:08:18.800 --> 0:08:22.200 of bed in the morning for any other reason than 0:08:22.840 --> 0:08:28.280 I would just just say it's tribal nature. I want 0:08:28.320 --> 0:08:30.480 to get up in the morning and feel like I'm 0:08:30.560 --> 0:08:34.199 working towards my passion with a bunch of other people 0:08:34.280 --> 0:08:38.400 that share that same passion. And at the end of 0:08:38.480 --> 0:08:41.960 the day, being a journalist means you tell stories, and 0:08:42.000 --> 0:08:45.080 in this case, you tell stories to increase the opportunity 0:08:45.080 --> 0:08:49.240 for other folks to come along in that passion and 0:08:49.320 --> 0:08:52.480 maybe have that kind of sprout or bloom in them, 0:08:52.520 --> 0:08:56.520 and for them to um take up hunting or fishing 0:08:56.600 --> 0:08:59.960 or whatever it might be, going outside and procuring your food, 0:09:00.240 --> 0:09:05.160 eating that stuff. And so it's it's that's what it is. 0:09:06.760 --> 0:09:09.080 Um at the end of the day, it's why do 0:09:09.120 --> 0:09:10.640 we get out of bed in the morning. It's not 0:09:10.840 --> 0:09:12.600 how are we gonna make money and build houses and 0:09:12.600 --> 0:09:17.359 have have life. It's we'll get there, But it's why 0:09:17.360 --> 0:09:20.240 why do we get out of bed in the morning. 0:09:20.640 --> 0:09:24.000 And as a content creator, there's not you know, go 0:09:24.240 --> 0:09:28.240 look at cable TV, look around the internet, uh, clickbait, 0:09:28.960 --> 0:09:32.680 network news. There's so many types and forms of media 0:09:32.760 --> 0:09:35.440 and content out there that's not meant to better you, 0:09:35.800 --> 0:09:38.520 and it's not made by people that are passionate about 0:09:38.600 --> 0:09:42.640 what you care about and care about you. And so 0:09:43.160 --> 0:09:45.880 part of it is this is my idealism, and and 0:09:46.000 --> 0:09:49.080 everybody else involved a media and incorporated the idealistic notion 0:09:49.679 --> 0:09:52.440 that when we get up out of bed in the morning, 0:09:52.480 --> 0:09:55.800 we're thinking about the same thing. We're thinking about hunting, fishing, 0:09:56.440 --> 0:09:59.640 the conservation of our ideals, and the cooking of the 0:09:59.679 --> 0:10:04.360 thing that we gather when we go outside, and those 0:10:04.360 --> 0:10:06.840 things enrich our lives. And that's what we're thinking about 0:10:06.840 --> 0:10:10.080 when we get out of bed, those things. And if 0:10:10.120 --> 0:10:14.000 if that is true, if everybody is is on that 0:10:14.160 --> 0:10:20.760 same basic wavelength, then meteor incorporated and the hunting collective 0:10:20.800 --> 0:10:25.320 in and in all that this really becomes in the future, 0:10:26.000 --> 0:10:28.240 because it has a long way to go, but we 0:10:28.320 --> 0:10:33.559 won't have to worry about clickbait or sensationalism. We won't 0:10:33.600 --> 0:10:36.520 have to worry about those things because we care about 0:10:37.640 --> 0:10:41.000 what you care about. And that's the basis of this thing. 0:10:43.320 --> 0:10:47.080 And so when people ask what's the company? What are 0:10:47.080 --> 0:10:49.880 you even doing? Wasn't me either? A TV show? Isn't 0:10:49.880 --> 0:10:54.319 that Steven Ella's TV show? What do you even are? 0:10:54.360 --> 0:10:58.600 You just? Do? You just work for Steven Ella's TV show? Um, 0:10:58.640 --> 0:11:00.880 and I would say no. Steve an LSTV show and 0:11:00.920 --> 0:11:02.959 Meat Eater as a brand will be a big part 0:11:02.960 --> 0:11:05.040 of our company. Will it will not be the only 0:11:05.400 --> 0:11:08.400 part of our company. Um. The Hunting Collective will be 0:11:08.440 --> 0:11:12.960 a big part of our media brand Wired Hunt with 0:11:13.040 --> 0:11:17.000 our friend Mark Kenyon, a white tail expert, all around 0:11:17.080 --> 0:11:19.800 good dude, He'll be a big part of the company 0:11:19.880 --> 0:11:21.839 with his he'll he's bringing on his brand Wire to 0:11:21.920 --> 0:11:27.320 Hunt expert fly Fisherman straight out of British Columbia. April 0:11:27.400 --> 0:11:30.080 Vokey has come on to be a big part in 0:11:30.120 --> 0:11:33.840 her podcast Anchored her brand Around that has come on 0:11:35.000 --> 0:11:40.920 at Wardo Garcia Celebrated Chef and was featured in the 0:11:40.960 --> 0:11:44.120 documentary Charged. He's also coming on to share his his 0:11:44.320 --> 0:11:47.800 thoughts and ideas with us man and those are all 0:11:47.840 --> 0:11:51.720 parts of this company. So it's a network of content creators. 0:11:52.000 --> 0:11:53.800 That's what I would say, and we can see if 0:11:53.800 --> 0:11:58.120 we create, we distribute you know, digital and physical content experiences, 0:11:58.160 --> 0:12:01.160 and we'll have events, will have all types of things 0:12:02.280 --> 0:12:07.120 uh out there for you. That's what's gonna grow. So 0:12:07.200 --> 0:12:09.880 there's a lot of questions around what this is going 0:12:09.960 --> 0:12:13.280 to be, but in reality, it's a bunch of content 0:12:13.360 --> 0:12:18.200 creators who care about the space, care about hunting, fish, conservation, 0:12:18.280 --> 0:12:24.679 culinary and are coming together for that mission that that 0:12:24.760 --> 0:12:30.560 spoke about in our y. And it doesn't really matter 0:12:30.600 --> 0:12:32.960 what kind of media we create. You know, Podcasts are 0:12:32.960 --> 0:12:35.440 certainly popular right now, and everybody I just mentioned that's 0:12:35.440 --> 0:12:40.920 coming aboard has a podcast. Um, so that's important right now. 0:12:41.480 --> 0:12:45.840 But there's also every other connection we can have with you, 0:12:45.840 --> 0:12:49.200 you know, whether it's having a live podcast event or 0:12:49.240 --> 0:12:51.640 whether it's just coming going from town to town and 0:12:52.080 --> 0:12:56.880 cooking backstress with everybody. I think for me, what Media 0:12:57.000 --> 0:13:00.439 Incorporated hopefully will be was just a commonplace for us 0:13:00.480 --> 0:13:04.760 to share ideas and passions. You know. I try at 0:13:04.760 --> 0:13:06.880 the same time, and I say that to make sure 0:13:06.920 --> 0:13:12.079 that it doesn't come off cliche or marketing eat or whatever, 0:13:13.600 --> 0:13:18.080 but it is, um, it's very sincere, and it's something 0:13:18.120 --> 0:13:27.200 that Mr Ronella and I Mr Kenyon, Mrs Folkey, Mr Garcia. 0:13:27.320 --> 0:13:31.760 We also have Patrick Durkin, great writer at the Wisconsin. 0:13:32.240 --> 0:13:35.160 I've got Daniel Pruwett from All in Hold doing recipes. 0:13:36.679 --> 0:13:40.040 We've just and and and really we're gonna add many more. 0:13:40.040 --> 0:13:42.040 You're gonna see lots of announcements in the coming months 0:13:42.040 --> 0:13:45.559 about what we're doing, why we're doing it. We'll bring 0:13:45.640 --> 0:13:49.080 any more folks. Um it's it's all those folks come 0:13:49.160 --> 0:13:53.760 together to speak in one voice to the things we 0:13:53.800 --> 0:13:57.440 care about. So hopefully that's not too cliche for you, 0:13:57.520 --> 0:14:00.280 but that's what this is, and that's what it's going 0:14:00.320 --> 0:14:02.520 to be in the future. Just won't change the hunting collective. 0:14:02.559 --> 0:14:04.280 It will still be exactly how it is. We will 0:14:04.320 --> 0:14:08.079 continue next week with the episode thirty and our episodic 0:14:08.080 --> 0:14:11.840 string of conversations, and those conversations will be designed to 0:14:11.920 --> 0:14:17.720 make the hunting community a better place through other people's stories, perspectives, 0:14:17.720 --> 0:14:21.520 and ideas. That will continue and it will be amplified 0:14:24.800 --> 0:14:30.200 by Media Incorporated and its networking podcasts. So the first 0:14:30.240 --> 0:14:32.600 effort we've done is is our website. So if you 0:14:32.680 --> 0:14:35.760 go to the meat Eater dot com, you're going to 0:14:35.840 --> 0:14:41.320 check out articles from the aforementioned contributors, including Kenyan and 0:14:41.360 --> 0:14:46.120 Boki and myself and Steve Ronella. You'll see a lot 0:14:46.160 --> 0:14:49.000 of things starting to happen there around hunting, fish, conservation, 0:14:49.040 --> 0:14:51.800 and culinary And what I'm asking you today is the 0:14:51.960 --> 0:14:56.080 follow along with the rest of our path, our journey 0:14:56.160 --> 0:14:58.840 of creating this company. Because it's a media company, it's 0:14:58.880 --> 0:15:03.280 not for us, um it's for you. And so we've 0:15:03.320 --> 0:15:09.760 really decided that being you know, open with everyone about 0:15:09.840 --> 0:15:11.920 what we're trying to do, what we're trying to accomplish, 0:15:12.120 --> 0:15:13.760 and letting you follow us along the way as we 0:15:13.800 --> 0:15:16.200 build this thing is the best way to do it. 0:15:16.280 --> 0:15:19.080 So we're going to We're gonna show you behind the curtains, 0:15:19.480 --> 0:15:21.200 who we want to add, why we want to add 0:15:21.240 --> 0:15:24.080 them to this network, what they can bring to the table. 0:15:24.440 --> 0:15:26.320 And there's gonna be a lot of folks you'll recognize, 0:15:26.680 --> 0:15:29.240 hopefully come and join us, uh And there'll be a 0:15:29.280 --> 0:15:31.000 lot of folks maybe you don't recognize that we think 0:15:31.000 --> 0:15:34.680 are talented folks that that share our why and that 0:15:34.720 --> 0:15:39.000 can share thoughts, ideas and creativity with you. Folks who 0:15:39.080 --> 0:15:41.200 listened to this, who listened to meet eats podcasts, Who 0:15:41.200 --> 0:15:44.200 listen to our and hunt? Who listened to anchor? Who? 0:15:44.240 --> 0:15:49.720 And who enjoy the things we enjoy and it and 0:15:50.360 --> 0:15:52.320 I have this like bulleted point list of what to 0:15:52.360 --> 0:15:54.440 talk about in front of me, But I keep going 0:15:54.480 --> 0:15:58.120 back to the why. And when you create a company, 0:15:59.400 --> 0:16:04.000 any company, it's around you know, if you don't know 0:16:04.080 --> 0:16:09.160 your why, then you're just selling widgets. I mean Steve 0:16:09.240 --> 0:16:15.160 Jobs New Apples why and he told them to think different. 0:16:16.840 --> 0:16:18.840 I think different. They did. They changed the freaking world. 0:16:18.880 --> 0:16:22.200 Now we're not gonna We don't have visions of changing 0:16:22.200 --> 0:16:27.560 the world here with this company, but we surely do 0:16:27.680 --> 0:16:34.080 have visions of making a difference and lifting up the 0:16:34.320 --> 0:16:38.120 entire hunting hunting world, man, the entire hunting world being 0:16:38.160 --> 0:16:43.320 lifted up by this thing. Um, that's what we want 0:16:43.320 --> 0:16:45.680 to do. We don't want to push anyone else down. 0:16:46.480 --> 0:16:48.720 Rising tide, man, we want to be the rising tide. 0:16:48.720 --> 0:16:54.800 We want to lift all ships and lift h our 0:16:54.840 --> 0:16:57.400 world up with us, our hunting world, our fishing world. 0:16:58.520 --> 0:17:01.280 And and bear in mind that this is this is 0:17:01.280 --> 0:17:04.600 called the hunting collective, but fishing it's not something I 0:17:04.640 --> 0:17:06.320 do a whole lot of right now. To be honest 0:17:06.359 --> 0:17:07.960 with you, because I love hunting so much to kind 0:17:07.960 --> 0:17:12.480 of enveloped my whole life. But fishing, I think is 0:17:12.480 --> 0:17:14.880 is that is much the same activity as hunting. It's 0:17:14.920 --> 0:17:18.200 just that it's appreciation of the natural world. So while 0:17:18.240 --> 0:17:21.440 we probably won't cover that a whole lot on this podcast, UM, 0:17:21.480 --> 0:17:24.080 I'm happy to be working with somebody like April Okey, 0:17:24.520 --> 0:17:26.639 who hopefully if you know or if you don't know, 0:17:26.760 --> 0:17:28.520 or look her up, but if you do know her, 0:17:28.560 --> 0:17:31.280 you'll know that she's an expert of experts man. She 0:17:31.480 --> 0:17:36.040 is fully immersed in the fly fishing world. She knows 0:17:36.080 --> 0:17:39.919 more than I'll ever hope to know. And similar from 0:17:39.960 --> 0:17:42.280 our Kenyon, who knows you know more about white tails 0:17:42.280 --> 0:17:45.120 than I'll ever hope to learn. And uh, that's what's 0:17:45.119 --> 0:17:47.560 exciting about coming together with those folks and learning from them, 0:17:47.560 --> 0:17:50.600 and then learning from my experience and and vice versa 0:17:50.640 --> 0:17:55.080 with Steve. And so I think we all know at 0:17:55.119 --> 0:17:57.600 the end of the day that the hunting world has 0:17:57.720 --> 0:18:00.840 room to improve, right, that's not the reason we're doing this, 0:18:01.480 --> 0:18:03.879 but we know that there's some things we can do 0:18:03.960 --> 0:18:09.879 better as a community. Two message against to learn against 0:18:12.160 --> 0:18:14.679 and to let the world know what we're all about 0:18:15.000 --> 0:18:16.800 And now that brings me back to like, what was 0:18:16.840 --> 0:18:19.320 the purpose of this this podcast, if you can call it, 0:18:19.400 --> 0:18:22.880 that just me talking like the pro we made this company, right, 0:18:22.880 --> 0:18:24.920 we put this company together and we sat down and 0:18:24.960 --> 0:18:29.560 said why are we doing this? What? What's our why? 0:18:29.960 --> 0:18:31.639 And it was that whole big thing about how the 0:18:31.720 --> 0:18:33.800 natural world enriches our lives. I mean, that's what we 0:18:33.960 --> 0:18:36.199 came to. We sat in the room, we talked, and 0:18:36.200 --> 0:18:38.040 we talked to him, We talked and Ronnella through this 0:18:38.119 --> 0:18:40.679 line out and we all were like, whoa, that's it. 0:18:41.800 --> 0:18:43.680 That's it. Man. I gave me chills when I heard 0:18:43.920 --> 0:18:47.720 the first time when he said what would become our why? 0:18:50.200 --> 0:18:55.320 But also like why? I also thought, like for hunters, 0:18:55.600 --> 0:19:00.440 why do we kill things? And I'm think about this 0:19:00.480 --> 0:19:04.000 a lot lately. Why you know, we we know why 0:19:04.119 --> 0:19:09.480 we made this company, but do I know why I 0:19:09.600 --> 0:19:16.480 kill things? And again, it's not harvesting, it's killing. You 0:19:16.520 --> 0:19:20.520 harvest the meat, but you kill the animal. There's a 0:19:20.600 --> 0:19:25.000 living being that now he's gone from the earth because 0:19:26.720 --> 0:19:29.800 you made it so and so connected to the why 0:19:29.920 --> 0:19:35.840 the company is the why for our community? Why do 0:19:35.920 --> 0:19:41.240 we go hunting? Why do we kill things? And in 0:19:41.359 --> 0:19:43.840 the doing, in the hunting and the killing. Why do 0:19:43.920 --> 0:19:45.560 we act the way we do when we're doing it? 0:19:47.840 --> 0:19:52.200 And what's more important, why can't we seem to get 0:19:52.240 --> 0:19:56.400 across to the rest of the world this most enriching 0:19:56.520 --> 0:20:00.560 thing in the right way. Why does it seem that 0:20:00.640 --> 0:20:06.120 our storyline falls short with the non hunting public. Why 0:20:06.119 --> 0:20:11.480 did our message get twisted somewhere along the way? And 0:20:11.520 --> 0:20:14.840 it's an interesting parallel. I believe, I believe why anybody 0:20:14.880 --> 0:20:19.320 does anything? Uh is one of the more interesting topics 0:20:19.320 --> 0:20:21.840 that we could cover. You know, we talked about it. 0:20:21.840 --> 0:20:23.480 Like I said earlier, why do you get out of 0:20:23.480 --> 0:20:24.919 bed in the morning? Well, why do I get out 0:20:24.960 --> 0:20:26.720 of bed in the morning? Is different than everyone else. 0:20:27.040 --> 0:20:30.080 But let's find our common beliefs and let that drive us. 0:20:30.400 --> 0:20:36.320 So that's what meatia or ink will do. But parallel 0:20:36.359 --> 0:20:38.119 to that, what I want to do with the hunting 0:20:38.119 --> 0:20:41.600 collective going forward, propelled by this new network of content creators, 0:20:41.680 --> 0:20:45.359 is explore everyone's why you know? Why is Mark Kenyon 0:20:45.400 --> 0:20:49.400 like whitetail honey? Why does Stephen Ronnella love a good 0:20:49.400 --> 0:20:56.720 elk countin? Why does someone celebrate when when an animal dies? 0:20:56.760 --> 0:21:00.000 Why does the person across the room become very side 0:21:00.000 --> 0:21:05.399 Allumn and sad when an animal dies. Why? Because I 0:21:05.400 --> 0:21:09.720 think we've struggled with why. That's the hunting community, and 0:21:09.760 --> 0:21:12.439 I've struggled with my own why. And I think just 0:21:12.640 --> 0:21:14.720 once a year, I check in with myself and I said, 0:21:14.720 --> 0:21:17.919 do your why change? Did the way you hunt change? 0:21:18.640 --> 0:21:22.560 You've experienced a whole year's worth of hunting. Did that 0:21:22.680 --> 0:21:25.960 change you in any way? And like, take retake stock 0:21:26.200 --> 0:21:28.360 of of why I go and do what I do, 0:21:29.080 --> 0:21:31.679 and try to keep that as pure as possible in 0:21:31.720 --> 0:21:33.720 this world with all the motivations and all the things 0:21:33.720 --> 0:21:37.000 that can happen, try to keep it as pure as possible. 0:21:39.359 --> 0:21:45.120 And so connecting those two wise why we and why 0:21:45.240 --> 0:21:49.960 we made me eat? And incorporated a company? And why 0:21:53.359 --> 0:21:58.280 do we go hunting? The way they're connected is by 0:21:58.280 --> 0:22:02.199 the people people involved, the media incorporated, the content creators 0:22:02.240 --> 0:22:05.760 that can help teach me why they go. So maybe 0:22:05.760 --> 0:22:09.639 it'll it'll shine a light on why I go. And 0:22:09.680 --> 0:22:11.280 that brings it all the way back to the very 0:22:11.320 --> 0:22:15.240 beginning of this podcast, when I asked Steve Ronella, you know, like, 0:22:17.080 --> 0:22:19.240 what is the point of all this? What is the 0:22:19.280 --> 0:22:21.600 point of being a writer? And editor and author, and 0:22:21.640 --> 0:22:25.879 he said, because somewhere deep and down inside of me 0:22:26.000 --> 0:22:29.720 was a why. Somewhere deep down inside of me was 0:22:29.760 --> 0:22:33.520 this idea that I couldn't articulate, but it was my why. 0:22:33.560 --> 0:22:35.560 It was deep down in there. And then I read 0:22:35.560 --> 0:22:38.680 a book by someone who who already had their wife 0:22:38.720 --> 0:22:42.320 figured out. I read a book and that book said 0:22:43.480 --> 0:22:45.920 shared an idea of that shaped the way that I 0:22:45.960 --> 0:22:52.359 was able to express my why. And that changed my life. 0:22:53.720 --> 0:22:56.800 How damn that was a great first podcast. Hopefully you 0:22:56.880 --> 0:22:59.240 can after this one go back and listen to a 0:22:59.280 --> 0:23:01.399 real podcast, which is me talking to Steve, not me 0:23:01.520 --> 0:23:04.800 just talking. But go back and listen to that one 0:23:04.800 --> 0:23:07.680 and try to find the part where where Steve connects 0:23:09.080 --> 0:23:13.200 his his brother's experience with shaping ideas, his experience with 0:23:13.240 --> 0:23:18.560 shaping ideas. There's a bit in there that goes to 0:23:19.440 --> 0:23:26.040 Steve's why and my why. It's because shared ideas shape perspectives, 0:23:26.040 --> 0:23:31.920 and perspectives can't shape the freaking world man, without being 0:23:31.960 --> 0:23:39.440 again too dramatic about it. So if anybody might criticize 0:23:39.520 --> 0:23:42.760 the creation of this company, they might criticize it as 0:23:42.840 --> 0:23:45.920 just another media venture, just another venture of a bunch 0:23:45.920 --> 0:23:48.600 of people trying to get together, put media out there, 0:23:48.680 --> 0:23:54.840 sell advertising against it, trick people into buying stuff. What 0:23:54.960 --> 0:23:59.840 I can tell you is is this company is about 0:24:00.000 --> 0:24:07.360 more than that. This company is about more than that. 0:24:09.760 --> 0:24:12.600 And uh I hope, I hope we can prove that 0:24:12.680 --> 0:24:16.919 to you as a group led by Steve Ronella. I 0:24:16.920 --> 0:24:19.359 hope we can prove that to you in the weeks, years, 0:24:19.800 --> 0:24:25.560 months to come, that we are about more than just 0:24:25.600 --> 0:24:30.159 a dollar, that we are about more just just a 0:24:30.160 --> 0:24:34.439 commerce side of things, and that our content will be 0:24:34.520 --> 0:24:38.760 only influenced by you, the audience who reads, listens, and 0:24:38.800 --> 0:24:42.080 takes it in and then out. If anyone joins our 0:24:42.160 --> 0:24:45.040 company and begins to create content for any other purpose, 0:24:45.080 --> 0:24:51.440 we will kick them out. And so again I fear 0:24:51.520 --> 0:24:55.280 that I fear that I am being dramatic, But I'm 0:24:55.320 --> 0:24:59.920 passionate about this idea. I'm passionate about my why right now, 0:25:01.480 --> 0:25:08.240 and I'm passionate about this company. So I hope that 0:25:08.359 --> 0:25:13.880 you follow along but this podcast with Wird Hunt with 0:25:13.920 --> 0:25:18.240 a Provokes podcast anchored with of course the Meat Eater podcasts, 0:25:18.840 --> 0:25:22.040 I hope you listen to what everybody has to say 0:25:22.160 --> 0:25:26.000 and enjoy our shared ideas and as we bring more 0:25:26.040 --> 0:25:29.240 folks onto this community of constant creators. Hope you follow 0:25:29.280 --> 0:25:32.680 them too, And I hope we don't take up your 0:25:32.840 --> 0:25:36.840 whole day listening to podcasts and reading things, but some level, 0:25:36.840 --> 0:25:40.879 I hope we do, because I hope we're you know, 0:25:41.960 --> 0:25:45.720 it's a conversation in exchange that makes sense. And so 0:25:46.640 --> 0:25:49.240 I'll close by saying, um, thanks for everybody that follow 0:25:49.280 --> 0:25:51.919 along in our our Texas series of podcasts and the 0:25:51.960 --> 0:25:56.920 podcast that uh followed it. It took us a while 0:25:56.960 --> 0:25:59.040