1 00:00:00,440 --> 00:00:02,840 Speaker 1: Cannabi's Talk one oh one is the world's number one 2 00:00:02,840 --> 00:00:07,160 Speaker 1: source for everything cannabis with Blue and Joe Grandame, Hello 3 00:00:07,280 --> 00:00:09,560 Speaker 1: Walking cannab Stock one oh one the world's number one 4 00:00:09,560 --> 00:00:12,440 Speaker 1: source for everything cannabis. Monday is Blue Along sidedays this 5 00:00:12,720 --> 00:00:14,400 Speaker 1: Joe Grandi and you are now chill get into the 6 00:00:14,440 --> 00:00:18,040 Speaker 1: Great Cannabis Show on the Planets. Yes you are, folks, 7 00:00:18,040 --> 00:00:19,560 Speaker 1: and we are all the way live at m j 8 00:00:19,720 --> 00:00:24,040 Speaker 1: Biscon two. I know this party's not over here. Everybody 9 00:00:24,040 --> 00:00:27,960 Speaker 1: having a good time out here to night. You see that, folks, 10 00:00:28,040 --> 00:00:32,960 Speaker 1: they are still alive here, they are still alive things. Yeah, 11 00:00:33,640 --> 00:00:36,199 Speaker 1: Stock one oh one. Check out our website Cannabis top 12 00:00:36,240 --> 00:00:37,800 Speaker 1: one on one dot com and you are the world's 13 00:00:37,840 --> 00:00:40,360 Speaker 1: number one source for everything cannabis. You've got so many 14 00:00:40,360 --> 00:00:42,360 Speaker 1: great articles and blogs on the website for you guys 15 00:00:42,360 --> 00:00:44,199 Speaker 1: can check out and read and make sure you call 16 00:00:44,320 --> 00:00:47,920 Speaker 1: us up any time. Nineteen eighty there you telling go 17 00:00:48,040 --> 00:00:49,960 Speaker 1: check out our i G page. You got cannabis top 18 00:00:50,000 --> 00:00:51,720 Speaker 1: one on one. Blue is that's the number one sister 19 00:00:51,800 --> 00:00:53,880 Speaker 1: for right aloud and I am at Joe grand Dave 20 00:00:53,920 --> 00:00:56,720 Speaker 1: pifty two. I gotta remind you guys about advanced food tree. 21 00:00:56,800 --> 00:00:59,480 Speaker 1: They got a complete growing sentum for cannabis that optimizes 22 00:00:59,800 --> 00:01:02,120 Speaker 1: all faces the cycles to bring your crops to their 23 00:01:02,120 --> 00:01:06,240 Speaker 1: two genetic potential. Discover more advanced nutrients dot com on 24 00:01:06,360 --> 00:01:09,720 Speaker 1: the show. Friends of the show, I would say, now 25 00:01:09,800 --> 00:01:12,400 Speaker 1: at those points, I mean, I almost feel like they're 26 00:01:12,440 --> 00:01:15,600 Speaker 1: co hosts. Yes, give us a shot. I don't know 27 00:01:15,640 --> 00:01:18,240 Speaker 1: if you want to just give you guys want to 28 00:01:18,280 --> 00:01:21,800 Speaker 1: run the show for the rest of the day. H Yeah, 29 00:01:22,680 --> 00:01:28,280 Speaker 1: do you have an engineer to Ian all kidding this out? 30 00:01:28,360 --> 00:01:30,440 Speaker 1: You're really good? You want to try it? I can 31 00:01:30,480 --> 00:01:31,920 Speaker 1: give it a shot. You can show me the ropes. 32 00:01:32,120 --> 00:01:33,840 Speaker 1: I think you can hold it, can hold it down 33 00:01:33,840 --> 00:01:35,280 Speaker 1: to let me take a little nap. By a rough 34 00:01:35,360 --> 00:01:37,640 Speaker 1: night last night. My stomach was hurting too. Here's the deal, 35 00:01:38,360 --> 00:01:42,360 Speaker 1: here's the deal. We'll be back. Guys, have a good show. Yeah, 36 00:01:42,400 --> 00:01:45,360 Speaker 1: so that Bean said. Our friends are from president president 37 00:01:45,400 --> 00:01:50,360 Speaker 1: of Teledigital you guys, Ian Ru thank you in the building. 38 00:01:50,800 --> 00:01:54,800 Speaker 1: And his brother from another mother, Reese Hack. Not that 39 00:01:54,840 --> 00:01:57,840 Speaker 1: he's a hack by any means, but he is over 40 00:01:57,960 --> 00:02:02,560 Speaker 1: here representing an experience Arcative Sales and Operations executive. Are 41 00:02:02,600 --> 00:02:05,880 Speaker 1: you with tele Digital as well? Right, you're with Tell Digital. 42 00:02:05,960 --> 00:02:07,680 Speaker 1: I think you guys are both there. I just for 43 00:02:07,720 --> 00:02:09,440 Speaker 1: some reason, when I was looking at everything that came 44 00:02:09,440 --> 00:02:11,200 Speaker 1: in over the wire, I didn't see everything there. But 45 00:02:11,440 --> 00:02:15,400 Speaker 1: tele Digital, do you guys tell us about Worldes tells 46 00:02:15,480 --> 00:02:19,040 Speaker 1: us he's brand new to tell apparently, right, so can 47 00:02:19,160 --> 00:02:23,960 Speaker 1: break it down, man, Absolutely so, Teller we're the premier 48 00:02:24,000 --> 00:02:30,200 Speaker 1: shopper marketing and the like. Are you just grabbed the 49 00:02:30,200 --> 00:02:34,000 Speaker 1: whole deal here? Yeah? Uh so, we're the top shopper 50 00:02:34,040 --> 00:02:37,359 Speaker 1: marketing and brand consulting agency now in the country. We're 51 00:02:37,400 --> 00:02:40,640 Speaker 1: also really working on our expansion efforts right now all 52 00:02:40,680 --> 00:02:42,800 Speaker 1: over the country. We're staffing up, getting ready for the 53 00:02:42,840 --> 00:02:45,200 Speaker 1: new year. Closed a lot of good business this year. 54 00:02:45,200 --> 00:02:49,800 Speaker 1: We're running into three really fast at a good pace. Um. 55 00:02:49,919 --> 00:02:52,600 Speaker 1: And you know, we're just excited to help brands expand 56 00:02:53,240 --> 00:02:55,800 Speaker 1: into other markets that they're not currently in and to 57 00:02:55,880 --> 00:02:58,160 Speaker 1: help them perform a lot better than they currently are 58 00:02:58,200 --> 00:03:01,280 Speaker 1: in the current situation that they find himselves in. So 59 00:03:01,400 --> 00:03:04,040 Speaker 1: we're here to help them with expansion and also with 60 00:03:04,240 --> 00:03:06,680 Speaker 1: the current shopper marketing landscape they have. You know, this 61 00:03:06,800 --> 00:03:10,920 Speaker 1: is so good because I mean, I'm gonna just shooting 62 00:03:10,960 --> 00:03:14,440 Speaker 1: the dark, but I've been right. The last couple of weeks. 63 00:03:14,480 --> 00:03:17,640 Speaker 1: I've got several new brands and they're well known brands, 64 00:03:18,080 --> 00:03:21,839 Speaker 1: and we're having these conversations about moving into Arizona and 65 00:03:21,880 --> 00:03:24,880 Speaker 1: in Las Vegas and they're from Cali. So and then here, 66 00:03:24,960 --> 00:03:27,200 Speaker 1: here we are, and we've we've hung out many times 67 00:03:27,200 --> 00:03:29,200 Speaker 1: and had you on the show guest of it. But 68 00:03:29,560 --> 00:03:31,720 Speaker 1: it's it's ironic that I'm sitting here going you know, 69 00:03:31,760 --> 00:03:33,560 Speaker 1: I I know some guys don't worry about it, but 70 00:03:33,639 --> 00:03:35,280 Speaker 1: it just didn't a click. And then I'm sitting next 71 00:03:35,280 --> 00:03:37,440 Speaker 1: to you right now and I can't wait to tell 72 00:03:37,520 --> 00:03:38,760 Speaker 1: you who it is. But I'm not gonna do it 73 00:03:38,760 --> 00:03:42,080 Speaker 1: on air because and I'm gonna wait till I clearly 74 00:03:42,080 --> 00:03:43,960 Speaker 1: know what we're gonna do. But it's just perfect timing 75 00:03:44,040 --> 00:03:47,120 Speaker 1: voice like seriously, yeah, like I you're gonna love the brand. 76 00:03:47,120 --> 00:03:50,080 Speaker 1: I mean, it's a massive brand, well known dude, and 77 00:03:50,360 --> 00:03:52,040 Speaker 1: it's gonna be a huge lay up for you guys. 78 00:03:52,080 --> 00:03:54,920 Speaker 1: So I'm excited to tell you that again. I'm not 79 00:03:54,920 --> 00:03:57,000 Speaker 1: gonna break it on Aaron. I'm not because I don't 80 00:03:57,040 --> 00:03:59,440 Speaker 1: want to put his business out there. And then I 81 00:03:59,520 --> 00:04:01,520 Speaker 1: want to make or that we have a really clear 82 00:04:01,880 --> 00:04:05,240 Speaker 1: discussion before you know, we we passed that on. But 83 00:04:05,320 --> 00:04:07,880 Speaker 1: that's gonna be awesome. So so explain to you know, 84 00:04:07,920 --> 00:04:11,160 Speaker 1: the guy that's never heard about you, the person that's 85 00:04:11,160 --> 00:04:13,200 Speaker 1: sitting there going well, how can these guys help me 86 00:04:13,280 --> 00:04:16,599 Speaker 1: explain like into detail, right, like the little things that 87 00:04:16,680 --> 00:04:18,840 Speaker 1: you guys do that make you great. Yeah, I'll take 88 00:04:18,880 --> 00:04:22,040 Speaker 1: that one. I'll give you a break. So really, what 89 00:04:22,080 --> 00:04:24,600 Speaker 1: we do is we do shopper marketing, right, which but 90 00:04:24,760 --> 00:04:28,279 Speaker 1: we specialize in cannabis, so shopper marketing is very normal 91 00:04:28,320 --> 00:04:32,080 Speaker 1: thing in other industries. It's essentially the relationship between brands 92 00:04:32,080 --> 00:04:36,279 Speaker 1: and retailers and how you activate in store for those 93 00:04:36,279 --> 00:04:39,240 Speaker 1: brands and retailers collectively, right, So in a brand scenario, 94 00:04:39,720 --> 00:04:43,360 Speaker 1: we help with activating them, empowering them within the retail 95 00:04:43,400 --> 00:04:47,080 Speaker 1: footprints to have a better presence, use digital so you 96 00:04:47,080 --> 00:04:50,039 Speaker 1: can swap content, do great eye catching stuff and ultimately 97 00:04:50,120 --> 00:04:52,720 Speaker 1: measure it try to lift some sales for brands. Right. 98 00:04:52,800 --> 00:04:55,640 Speaker 1: So that's on the brand side. On the dispensary side, 99 00:04:55,640 --> 00:04:58,320 Speaker 1: it's understanding the store, what's moving, what's not moving, what 100 00:04:58,480 --> 00:05:00,719 Speaker 1: we can do better, what can we upgrade in terms 101 00:05:00,720 --> 00:05:03,680 Speaker 1: of our digital footprint within the store, get some eyeballs, 102 00:05:03,760 --> 00:05:06,920 Speaker 1: you know, new repeat customers, stuff like that, and really 103 00:05:06,960 --> 00:05:10,719 Speaker 1: it's just designed to empower both sides to sell more 104 00:05:10,760 --> 00:05:14,279 Speaker 1: product and everybody wins, right, So that's that's what we 105 00:05:14,279 --> 00:05:16,760 Speaker 1: specialize in them and and that tracking, right, it's it's 106 00:05:16,760 --> 00:05:20,960 Speaker 1: pretty much I identifying the customer. For an example, there's 107 00:05:21,000 --> 00:05:23,440 Speaker 1: just you know, Slar staring there staring at us, just 108 00:05:23,520 --> 00:05:26,600 Speaker 1: looking at you know, Joe's jacket or whatever, and then 109 00:05:26,640 --> 00:05:29,360 Speaker 1: it doesn't identify it down to the you know, where 110 00:05:29,400 --> 00:05:32,960 Speaker 1: he was noticing something. How in detailed is this? I mean, 111 00:05:33,279 --> 00:05:37,000 Speaker 1: because how much detail can you guys get data? I 112 00:05:37,040 --> 00:05:40,720 Speaker 1: guess a lot, A lot um. Yeah, yeah, it's kind 113 00:05:40,720 --> 00:05:42,640 Speaker 1: of that's a you know, that's the bad answer, but 114 00:05:42,720 --> 00:05:46,040 Speaker 1: it's a lot. But it's so it's everything from engagement metrics, 115 00:05:46,040 --> 00:05:49,120 Speaker 1: so you can use technology that has essentially just cameras 116 00:05:49,120 --> 00:05:52,800 Speaker 1: with digital and get demographic data, understand the customers that 117 00:05:52,839 --> 00:05:55,920 Speaker 1: are buying your products from a demographic level, what they're 118 00:05:55,920 --> 00:05:58,880 Speaker 1: interacting with if it's a touch screen set up. So 119 00:05:59,000 --> 00:06:01,360 Speaker 1: you have all those engagement metrics, and then obviously you've 120 00:06:01,400 --> 00:06:03,880 Speaker 1: got the point of sale data, the actual sales data 121 00:06:03,920 --> 00:06:07,200 Speaker 1: of the brand for all the skews, so you're understanding 122 00:06:07,320 --> 00:06:11,159 Speaker 1: which skews are moving the best, which ones are frequently 123 00:06:11,200 --> 00:06:14,159 Speaker 1: combined with other products. I mean, there's a whole level 124 00:06:14,360 --> 00:06:17,160 Speaker 1: of understanding and insights that you can get as the 125 00:06:17,200 --> 00:06:21,119 Speaker 1: brand versus just to report, you know, sixty days later 126 00:06:21,279 --> 00:06:24,159 Speaker 1: that says you sold this many units, average prices this. 127 00:06:24,600 --> 00:06:27,040 Speaker 1: You know, I think about this, and I go, it's 128 00:06:27,080 --> 00:06:30,120 Speaker 1: it's obviously linked up to the POS system, right, and 129 00:06:30,160 --> 00:06:32,520 Speaker 1: then so and then so it starts to identify Okay, 130 00:06:33,320 --> 00:06:36,120 Speaker 1: you know, Chris Right walks in the building, and it 131 00:06:36,240 --> 00:06:40,880 Speaker 1: knows it's it's me Right or blue. And then once 132 00:06:40,960 --> 00:06:44,400 Speaker 1: and then I purchase you know, some Kelly Effects. And 133 00:06:44,440 --> 00:06:47,520 Speaker 1: then and then it says, okay, he purchased Kelly Effects. 134 00:06:47,520 --> 00:06:50,520 Speaker 1: Now when I come back the next time, is it 135 00:06:50,600 --> 00:06:54,599 Speaker 1: now identifying me again and saying he likes Kelly Effects. 136 00:06:54,920 --> 00:06:58,479 Speaker 1: Here comes Cally Effects. Yeah. So it it depends on 137 00:06:58,520 --> 00:07:00,800 Speaker 1: the retailer and like how advanced the setup is, because 138 00:07:00,800 --> 00:07:02,760 Speaker 1: we have some you know, base level offerings and then 139 00:07:02,760 --> 00:07:05,039 Speaker 1: we have some that are more advanced that are that specific. 140 00:07:05,200 --> 00:07:08,320 Speaker 1: So the technology is there to be able to understand 141 00:07:08,320 --> 00:07:10,480 Speaker 1: the customer and who collectively is in the store, and 142 00:07:10,520 --> 00:07:13,720 Speaker 1: you can actually through our technology, you can dynamically change 143 00:07:13,920 --> 00:07:17,200 Speaker 1: the digital content within the store based on who's in 144 00:07:17,200 --> 00:07:21,600 Speaker 1: the store, right, So it's really cool. That's amazing stuff. Yeah, 145 00:07:21,680 --> 00:07:24,760 Speaker 1: and very actionable obviously. And how do you guys come 146 00:07:24,880 --> 00:07:26,520 Speaker 1: How do you guys come into that? I mean like 147 00:07:26,720 --> 00:07:29,120 Speaker 1: like you can't be any geek off the street to start. 148 00:07:29,280 --> 00:07:32,280 Speaker 1: How do you guys figure this step from? How do 149 00:07:32,320 --> 00:07:34,880 Speaker 1: you get there? Where are you guys? From? What planet 150 00:07:34,920 --> 00:07:40,200 Speaker 1: do you? Regulators can't set that? Feels like you guys 151 00:07:40,280 --> 00:07:44,120 Speaker 1: are just like beyond intelligent, Like where does this come from? Well? Honestly, 152 00:07:44,160 --> 00:07:45,440 Speaker 1: a lot of it and you know, at least from 153 00:07:45,480 --> 00:07:48,600 Speaker 1: my perspective, um is from my background. So I came 154 00:07:48,640 --> 00:07:52,240 Speaker 1: from grocery. I was at Albertson's Companies. I was on 155 00:07:52,280 --> 00:07:55,160 Speaker 1: like the very first digital marketing team and ultimately, without 156 00:07:55,240 --> 00:07:58,520 Speaker 1: led into was understanding all the channels you have, so 157 00:07:58,640 --> 00:08:01,560 Speaker 1: not just online, social, etcetera. What do you do on 158 00:08:01,600 --> 00:08:03,440 Speaker 1: the in store side? And so that's what the shopper 159 00:08:03,480 --> 00:08:07,080 Speaker 1: marketing learnings that I had there were, so to understand 160 00:08:07,280 --> 00:08:09,720 Speaker 1: how you measure it, what do you do to catch eyeballs? 161 00:08:09,800 --> 00:08:12,080 Speaker 1: Ultimately to lift sales? How are you how can you 162 00:08:12,120 --> 00:08:14,480 Speaker 1: be smart about it to stand out from the crowd, 163 00:08:14,480 --> 00:08:17,760 Speaker 1: because you know, grocery, there's eighty thousand products in the store. Right, 164 00:08:18,440 --> 00:08:21,760 Speaker 1: dispensaries there's not eighty thousand products, but we're getting there. 165 00:08:21,920 --> 00:08:26,000 Speaker 1: Certain markets California, Colorado, places that are very congested, how 166 00:08:26,000 --> 00:08:27,800 Speaker 1: do you stand out? So a lot of the stuff 167 00:08:27,800 --> 00:08:30,520 Speaker 1: that you know goes into our strategy and how we 168 00:08:30,600 --> 00:08:33,400 Speaker 1: do it. It's really just learning, is an understanding of like, Okay, 169 00:08:33,400 --> 00:08:35,480 Speaker 1: it's congested, how do you stand out? How do you 170 00:08:35,480 --> 00:08:37,120 Speaker 1: know what's moving? And what do you do with that? 171 00:08:37,559 --> 00:08:39,440 Speaker 1: You're you're the You're the what do they say? The 172 00:08:39,520 --> 00:08:42,760 Speaker 1: pink polka dotic cow? Like, Wow, look at there's a 173 00:08:42,760 --> 00:08:45,800 Speaker 1: pink pok where's that from? All the cows you sell 174 00:08:45,840 --> 00:08:47,400 Speaker 1: the cows? You see the pink polka dot it cow 175 00:08:47,440 --> 00:08:50,120 Speaker 1: and you're like, well, there, we that's different. It's a cow, 176 00:08:50,200 --> 00:08:54,520 Speaker 1: but it's definitely not like goold cows. Look at that one? Um, 177 00:08:54,559 --> 00:08:57,480 Speaker 1: so okay, so and and and this is and what 178 00:08:57,559 --> 00:09:00,360 Speaker 1: if I have multiple stores? I mean, it's just to 179 00:09:00,520 --> 00:09:04,000 Speaker 1: they interact all my stores. Are we dealing with one stores? Yeah? 180 00:09:04,200 --> 00:09:07,640 Speaker 1: Being Yeah, that's that's really where they starts to get interesting. 181 00:09:07,640 --> 00:09:11,600 Speaker 1: And fun uh is really helping the brands connect with 182 00:09:11,640 --> 00:09:14,120 Speaker 1: those ms os, right, those those groups that are all 183 00:09:14,120 --> 00:09:17,000 Speaker 1: over the country, making sure that not only their product 184 00:09:17,080 --> 00:09:19,640 Speaker 1: is the same in every dispensary they're in, but that 185 00:09:19,760 --> 00:09:23,840 Speaker 1: the message that they're communicating to the consumers across the 186 00:09:23,840 --> 00:09:27,360 Speaker 1: country is the same. Now, in traditional retail, we've known 187 00:09:27,440 --> 00:09:29,280 Speaker 1: this for a long time. Red Bull is red Bull 188 00:09:29,320 --> 00:09:31,800 Speaker 1: all the way across the country everywhere. But we need 189 00:09:31,840 --> 00:09:34,360 Speaker 1: to bring this to cannabis because it's the smartest approach 190 00:09:34,440 --> 00:09:37,520 Speaker 1: to do it, right. Yeah, even like you know in Nordstrom's, right, 191 00:09:37,559 --> 00:09:40,040 Speaker 1: you going there and you know, maybe the floor is 192 00:09:40,040 --> 00:09:42,880 Speaker 1: a little different, but ultimately the same, you know, sales 193 00:09:42,920 --> 00:09:46,240 Speaker 1: points are, you know, everything's very unison I guess it 194 00:09:46,280 --> 00:09:48,240 Speaker 1: would be, and and it and it feels like I'm 195 00:09:48,240 --> 00:09:51,000 Speaker 1: in Nordstrom's. It doesn't feel like I'm in this one 196 00:09:50,840 --> 00:09:53,880 Speaker 1: where where you're right, I've been in you know, multi 197 00:09:53,920 --> 00:09:56,319 Speaker 1: state operators that have a store and then you go 198 00:09:56,440 --> 00:09:58,280 Speaker 1: another store and it's kind of a different one, right, 199 00:09:58,320 --> 00:10:01,200 Speaker 1: and different feeling. And I think, you know, and you know, 200 00:10:02,120 --> 00:10:04,120 Speaker 1: maybe just a good thing or a bad thing for 201 00:10:04,280 --> 00:10:07,400 Speaker 1: for whomever, but for me, I feel like men men 202 00:10:07,520 --> 00:10:10,600 Speaker 1: started doing that right, and I feel like they had 203 00:10:10,640 --> 00:10:13,400 Speaker 1: a great platform for I haven't visited their stores for 204 00:10:13,440 --> 00:10:15,600 Speaker 1: a while, but I had to enter two of them 205 00:10:15,640 --> 00:10:17,360 Speaker 1: and I kind of felt like, wow, it's kind of 206 00:10:17,400 --> 00:10:20,920 Speaker 1: almost the same. It was the iPod M the Apple store. 207 00:10:21,320 --> 00:10:23,280 Speaker 1: It totally feels like that. There. You walk in there, 208 00:10:23,320 --> 00:10:26,040 Speaker 1: you see not only that, you see the big magnifying 209 00:10:26,080 --> 00:10:30,000 Speaker 1: glasses or we see things bigger. It's just next level. Yeah, 210 00:10:30,120 --> 00:10:32,040 Speaker 1: down down, it's that was So that would be someone 211 00:10:32,160 --> 00:10:34,320 Speaker 1: that would be one of your guys target audience as 212 00:10:34,440 --> 00:10:37,320 Speaker 1: for them or or or to help people, uh, set 213 00:10:37,360 --> 00:10:39,320 Speaker 1: up during infrastructure that way, so that when they go 214 00:10:39,360 --> 00:10:42,120 Speaker 1: into the next store. Uh and what are you allowed 215 00:10:42,120 --> 00:10:44,880 Speaker 1: to talk about your clients or y? Yeah, yeah, Well 216 00:10:44,920 --> 00:10:46,680 Speaker 1: let's take a break. Real couldn't come back and find 217 00:10:46,679 --> 00:10:48,640 Speaker 1: out who is using this stuff. It's candidate Talk one 218 00:10:48,640 --> 00:10:50,800 Speaker 1: on one. We'll be right back after this break live 219 00:10:50,840 --> 00:11:04,880 Speaker 1: and m J. Bisco, Welcome back to Cannabis Talk one. Ah. 220 00:11:04,880 --> 00:11:06,839 Speaker 1: What if you're looking for a trust in cannabis he 221 00:11:06,960 --> 00:11:08,720 Speaker 1: at a fair price, you need to hit the Rocket 222 00:11:08,760 --> 00:11:12,680 Speaker 1: Seeds dot com are on Instagram, Rocket Underscore Seeds and 223 00:11:12,720 --> 00:11:15,360 Speaker 1: they're over here right now, and I'll tell you right now, rockets, 224 00:11:15,400 --> 00:11:17,559 Speaker 1: he's is killing it over here. I love it. I 225 00:11:19,559 --> 00:11:21,719 Speaker 1: have no idea where Laundros I've seen her name, I 226 00:11:21,760 --> 00:11:24,280 Speaker 1: don't know where she is. Ian and Reese, let's hear 227 00:11:24,320 --> 00:11:27,320 Speaker 1: about some of these clients are doing that. Absolutely. Yeah. 228 00:11:27,360 --> 00:11:31,560 Speaker 1: So the one launch that we're extremely proud about exactly 229 00:11:31,559 --> 00:11:35,240 Speaker 1: in your backyard. Uh. We just put in an awesome 230 00:11:35,280 --> 00:11:39,680 Speaker 1: display for rows uh in the Catalyst location at Pomona. Uh. 231 00:11:39,679 --> 00:11:42,280 Speaker 1: And so Elliot Lewis was gracious enough to let us 232 00:11:42,320 --> 00:11:44,240 Speaker 1: dry this out, put it in there. See how it 233 00:11:44,280 --> 00:11:47,199 Speaker 1: works in California. And of course, our thought with the 234 00:11:47,240 --> 00:11:52,520 Speaker 1: way the California market is the obviously challenged part self 235 00:11:52,600 --> 00:11:56,280 Speaker 1: space plotting, et cetera. If we could do that in California, 236 00:11:56,320 --> 00:11:59,960 Speaker 1: we could do it anywhere. And it's going phenomenal at Catalysts, 237 00:12:00,000 --> 00:12:02,920 Speaker 1: relevantlytremely excited. We just had a meeting with them before 238 00:12:02,960 --> 00:12:06,320 Speaker 1: the show. We're gonna take this thing national. You know, 239 00:12:08,240 --> 00:12:10,160 Speaker 1: Elliot Lewis, I mean, for a second, I mean, you 240 00:12:10,200 --> 00:12:12,480 Speaker 1: guys picked the hell of a person to partner up 241 00:12:12,480 --> 00:12:15,600 Speaker 1: with because you know, one, he's just a well spoken 242 00:12:15,800 --> 00:12:18,720 Speaker 1: and he cares about our industry. Uh and too you know, 243 00:12:18,800 --> 00:12:21,439 Speaker 1: he's Gus twelve or thirteen stories and he's on a 244 00:12:21,559 --> 00:12:24,720 Speaker 1: rampage to take over the whole country with fifty Hunter stores. 245 00:12:24,760 --> 00:12:27,880 Speaker 1: I'm imagining um which is which is awesome and and 246 00:12:27,920 --> 00:12:31,400 Speaker 1: so that's a great launch pad, especially for the California market. 247 00:12:31,440 --> 00:12:36,320 Speaker 1: Are you guys based out of all over Homes home though? 248 00:12:38,120 --> 00:12:42,600 Speaker 1: And Scott failed Arizona? Okay? Nice man, SEEZ we'll be there. 249 00:12:42,600 --> 00:12:44,400 Speaker 1: We'll be in Arizona for the super Bowl, right that 250 00:12:44,400 --> 00:12:48,800 Speaker 1: that is correct? So, so I got a one for 251 00:12:48,840 --> 00:12:52,920 Speaker 1: you guys. Can you guys compare cabbage to cannabis like 252 00:12:52,920 --> 00:12:54,520 Speaker 1: when they come in there and you guys are at 253 00:12:54,600 --> 00:12:57,040 Speaker 1: regular grocery stores that you said red bulls Red Bull 254 00:12:57,400 --> 00:13:00,079 Speaker 1: his cabbage cabbage, and could cannabis just be cannabis just 255 00:13:00,160 --> 00:13:03,160 Speaker 1: like as you said red Bull's Red Bull. Yeah, I 256 00:13:03,720 --> 00:13:06,079 Speaker 1: think so, I'll let you speak well, I mean, honestly, 257 00:13:06,120 --> 00:13:08,760 Speaker 1: it's like there's different levels to products no matter where 258 00:13:08,760 --> 00:13:10,880 Speaker 1: you're at. Right, So, if you're talking about lettuce for 259 00:13:10,920 --> 00:13:14,640 Speaker 1: a second, there's the local super hyper organic stuff grown 260 00:13:14,840 --> 00:13:17,360 Speaker 1: you know, right down the road and some local family farm, 261 00:13:17,400 --> 00:13:20,760 Speaker 1: and then there's mass produce whatever you want to call it. Right, So, 262 00:13:20,880 --> 00:13:23,679 Speaker 1: like there's levels to that with cannabis as well, So 263 00:13:23,720 --> 00:13:25,320 Speaker 1: you can the way that you talk about the brand, 264 00:13:25,320 --> 00:13:27,080 Speaker 1: the way you position it has to align with how 265 00:13:27,160 --> 00:13:29,960 Speaker 1: the brand things too. But you know, part of part 266 00:13:29,960 --> 00:13:32,920 Speaker 1: of what we're doing outside of telling the story through 267 00:13:32,960 --> 00:13:36,240 Speaker 1: content is we're doing some really unique displays. So since 268 00:13:36,280 --> 00:13:38,240 Speaker 1: we talked last time, we've got a bunch of new 269 00:13:38,280 --> 00:13:41,680 Speaker 1: stuff that's crazy cool. Like we have these digital what 270 00:13:41,720 --> 00:13:45,559 Speaker 1: we call digital like mini fridges that are digital, so 271 00:13:45,640 --> 00:13:47,840 Speaker 1: like they're wrapped with the brand. They've got this awesome 272 00:13:47,880 --> 00:13:50,920 Speaker 1: screen up top. Um, that's the row one right there, 273 00:13:50,960 --> 00:13:53,520 Speaker 1: So that one's basically got a screen built into a 274 00:13:53,720 --> 00:13:58,800 Speaker 1: six ft so this so we're doing all describe that 275 00:13:58,880 --> 00:14:02,079 Speaker 1: right there six ft tall and whatever. So okay, imagine 276 00:14:02,120 --> 00:14:05,840 Speaker 1: like a a big cell phone. Okay, and then it 277 00:14:05,840 --> 00:14:08,840 Speaker 1: how's the shelf? Is that a shelf two shelves, that's 278 00:14:08,880 --> 00:14:12,120 Speaker 1: two shelves with the customer's product on it and then 279 00:14:12,160 --> 00:14:14,680 Speaker 1: their messaging, uh, you know in the back of the 280 00:14:14,720 --> 00:14:18,360 Speaker 1: cell phone going off. I mean you know that that's hot. 281 00:14:18,480 --> 00:14:21,120 Speaker 1: So that is right in like it's in the lobby 282 00:14:21,360 --> 00:14:22,840 Speaker 1: and it's right when you walk in the door. And 283 00:14:22,880 --> 00:14:24,760 Speaker 1: so I sat there and watched and and just saw 284 00:14:24,840 --> 00:14:26,880 Speaker 1: how people react to it, and it was it was 285 00:14:26,920 --> 00:14:30,840 Speaker 1: pretty funny. There was people in line, you like that 286 00:14:31,600 --> 00:14:35,200 Speaker 1: take not you got another one? Yeah, but no, there's 287 00:14:35,200 --> 00:14:37,360 Speaker 1: people in line that just stopped in like the you know, 288 00:14:37,400 --> 00:14:39,760 Speaker 1: the person at the desk was like, hey, like next, 289 00:14:39,880 --> 00:14:41,800 Speaker 1: like come on, but they're just sitting there like staring 290 00:14:41,840 --> 00:14:43,800 Speaker 1: at this unit. And that right there told me what 291 00:14:43,840 --> 00:14:46,080 Speaker 1: I needed to know about. Just catch some eyeballs, you 292 00:14:46,120 --> 00:14:48,520 Speaker 1: start a conversation, you're in a different ballpark. Isn't that 293 00:14:48,560 --> 00:14:51,520 Speaker 1: beautiful though, because you know, it caught my eyeball from 294 00:14:51,560 --> 00:14:54,520 Speaker 1: the phone, you know. Oh it was lovely looking, Like wow, 295 00:14:54,600 --> 00:14:56,280 Speaker 1: how do you guys even do that? Is it just 296 00:14:56,600 --> 00:15:00,720 Speaker 1: it looked like a TV that was flipped horizontal? It is, right? 297 00:15:01,000 --> 00:15:03,000 Speaker 1: Is that exactly what it is? I mean yet it's 298 00:15:03,680 --> 00:15:06,800 Speaker 1: it's it's a monitor. It's built into a big frame. Right, 299 00:15:06,840 --> 00:15:08,520 Speaker 1: So we have there's a couple of components that go 300 00:15:08,560 --> 00:15:11,000 Speaker 1: into it. Everything that we do digitally within the story 301 00:15:11,080 --> 00:15:13,120 Speaker 1: has a digital component. So has a screen or a 302 00:15:13,160 --> 00:15:16,120 Speaker 1: tablet or whatever. Right, it doesn't matter the size. And 303 00:15:16,160 --> 00:15:18,600 Speaker 1: it's on wheels and it's mobile. That one's on wheels, 304 00:15:18,640 --> 00:15:20,640 Speaker 1: So that one's mobile. But we have a whole kind 305 00:15:20,680 --> 00:15:22,360 Speaker 1: of suite of products that we've done a lot of 306 00:15:22,400 --> 00:15:25,080 Speaker 1: work to build out that fit the spaces that brands 307 00:15:25,120 --> 00:15:28,000 Speaker 1: get in dispensary. So there's obviously big ones like that, 308 00:15:28,080 --> 00:15:30,520 Speaker 1: and they're specific ones that can go into like cubbies 309 00:15:30,680 --> 00:15:36,440 Speaker 1: or so, so you can essentially put it inside the 310 00:15:36,880 --> 00:15:40,120 Speaker 1: the any side display. So you know, if I have 311 00:15:40,240 --> 00:15:41,960 Speaker 1: like just say, they say I'm in the store and 312 00:15:41,960 --> 00:15:44,760 Speaker 1: I'm like, okay, well I can only get uh two 313 00:15:44,800 --> 00:15:48,120 Speaker 1: ft square display. You guys have everything that you can. 314 00:15:48,240 --> 00:15:52,080 Speaker 1: We're gonna maximize the ship out of that too. We 315 00:15:52,160 --> 00:15:55,640 Speaker 1: got one that's like eight by eleven size, really, which 316 00:15:55,680 --> 00:15:58,520 Speaker 1: is I mean, you know, it's funny. I'm just going 317 00:15:58,560 --> 00:16:00,360 Speaker 1: to give it up because I've never really I've never 318 00:16:00,440 --> 00:16:03,480 Speaker 1: used it, but I've always wanted to. Actually I'm not 319 00:16:03,680 --> 00:16:06,320 Speaker 1: I'll tell you guys off air, but but you know, 320 00:16:06,960 --> 00:16:10,240 Speaker 1: such a small little display going off in that little section. Again, 321 00:16:10,240 --> 00:16:13,400 Speaker 1: it's the pink Polka dot it cow in the room. 322 00:16:13,480 --> 00:16:15,360 Speaker 1: Because you see all these displays and all of a 323 00:16:15,400 --> 00:16:17,600 Speaker 1: sudden that one thing catches your eye and you just 324 00:16:17,680 --> 00:16:19,840 Speaker 1: walk over there, and then all of a sudden you're 325 00:16:19,840 --> 00:16:21,720 Speaker 1: there and now you're tied into it, and you're looking 326 00:16:21,760 --> 00:16:24,440 Speaker 1: at that display, and if it's at least if it's 327 00:16:24,480 --> 00:16:27,600 Speaker 1: the size of a cell phone or smaller, even if 328 00:16:27,600 --> 00:16:30,000 Speaker 1: it's just making it's a little move, you're gonna drive 329 00:16:30,080 --> 00:16:32,720 Speaker 1: to that. Like I would walk in a room and 330 00:16:32,760 --> 00:16:35,840 Speaker 1: I see something flash and I'm like, I'm following the flash, right, 331 00:16:36,360 --> 00:16:38,120 Speaker 1: I mean that we do it in life. I mean, 332 00:16:38,880 --> 00:16:41,440 Speaker 1: you know, it's a great it's a great tool for 333 00:16:41,480 --> 00:16:44,800 Speaker 1: someone's company. What is that? I mean? And I don't 334 00:16:44,800 --> 00:16:46,000 Speaker 1: know if you want to talk about this on there, 335 00:16:46,000 --> 00:16:48,480 Speaker 1: but what is that something that small all the way 336 00:16:48,560 --> 00:16:51,320 Speaker 1: up to the biggest cost a company like that, and 337 00:16:51,320 --> 00:16:54,880 Speaker 1: then how do they you know, converted in their mind 338 00:16:54,960 --> 00:16:56,440 Speaker 1: to an r O I right, I mean, how do 339 00:16:56,520 --> 00:16:58,880 Speaker 1: how does that work for them? I mean, so we 340 00:16:58,920 --> 00:17:02,160 Speaker 1: have obviously done a good job I think building our catalog, 341 00:17:02,280 --> 00:17:04,520 Speaker 1: having an option all the way down to two fifty 342 00:17:04,560 --> 00:17:06,840 Speaker 1: dollars if you want to scale it across three hunters 343 00:17:07,160 --> 00:17:10,520 Speaker 1: monthly fee. No, that's a one time fee for the display, 344 00:17:11,080 --> 00:17:14,639 Speaker 1: our content services to upload that pretty content to that screen, 345 00:17:14,760 --> 00:17:18,800 Speaker 1: make sure the screens on running effectively. That's ninety a month. 346 00:17:18,840 --> 00:17:21,720 Speaker 1: We've kept that cost down too, Uh. And then we 347 00:17:21,760 --> 00:17:23,800 Speaker 1: have displays to go all the way up to the 348 00:17:23,840 --> 00:17:27,320 Speaker 1: one you just saw, which runs about two thousand dollars. 349 00:17:27,760 --> 00:17:30,960 Speaker 1: They own it forever, two thousand dollars. You can own 350 00:17:30,960 --> 00:17:36,159 Speaker 1: that thing for the show. Okay, look, and then and 351 00:17:36,200 --> 00:17:38,639 Speaker 1: then and then now now you're sending the content and 352 00:17:38,680 --> 00:17:41,240 Speaker 1: you manage that. Yeah. So we have a content team 353 00:17:41,280 --> 00:17:44,960 Speaker 1: that actually uploads everything remotely. Uh. And the reason being 354 00:17:45,119 --> 00:17:47,879 Speaker 1: is we wanted a company like row Right Road Brand 355 00:17:47,920 --> 00:17:52,280 Speaker 1: to be able to actually distribute those assets from one 356 00:17:52,320 --> 00:17:55,119 Speaker 1: location all the way across the country. So we're playing 357 00:17:55,119 --> 00:17:58,080 Speaker 1: the same promo codes. We're playing in California that we 358 00:17:58,080 --> 00:18:01,680 Speaker 1: are in Massachusetts. We're pushing the same skews, and it's 359 00:18:01,680 --> 00:18:03,680 Speaker 1: all at the push of a button. Their marketing team 360 00:18:03,720 --> 00:18:05,879 Speaker 1: just hands it over to us. We press a button, 361 00:18:05,920 --> 00:18:08,800 Speaker 1: it uploads across the entire United States, even if it's 362 00:18:08,880 --> 00:18:11,280 Speaker 1: different messaging in different states, or can you switch it up? 363 00:18:11,359 --> 00:18:13,119 Speaker 1: We can switch it up. It doesn't have to be 364 00:18:13,160 --> 00:18:16,040 Speaker 1: the same, because I like the idea of it being 365 00:18:16,080 --> 00:18:18,480 Speaker 1: the same. In my opinion, I think it's the most 366 00:18:18,480 --> 00:18:21,960 Speaker 1: intelligent way to brand yourself. Right. You want to be uniformed. 367 00:18:22,000 --> 00:18:23,919 Speaker 1: I mean a lot of people and and don't keep 368 00:18:23,960 --> 00:18:26,840 Speaker 1: me wrong. You might want to cater to certain demographics 369 00:18:26,840 --> 00:18:29,160 Speaker 1: in certain areas, right, So I can understand that part. 370 00:18:29,440 --> 00:18:32,640 Speaker 1: But ultimately, I think we all want the same message 371 00:18:32,680 --> 00:18:35,440 Speaker 1: as as a brand. When you're building a brand, it's 372 00:18:35,440 --> 00:18:36,879 Speaker 1: like you don't want to change your logo in this 373 00:18:37,000 --> 00:18:40,879 Speaker 1: town to that town, right. But but um, you may 374 00:18:40,960 --> 00:18:43,960 Speaker 1: change a little bit of the message. I get so so, 375 00:18:44,640 --> 00:18:47,240 Speaker 1: but but in that sense, I think you can tweak 376 00:18:47,280 --> 00:18:49,639 Speaker 1: it a little bit. And do you guys make that sweak? 377 00:18:49,720 --> 00:18:51,840 Speaker 1: Or do I have to have a designer or do 378 00:18:51,920 --> 00:18:54,240 Speaker 1: I send you the designs and then you just upload it? 379 00:18:54,480 --> 00:18:56,800 Speaker 1: Either way, you can do it online on my own computer, 380 00:18:57,000 --> 00:18:58,560 Speaker 1: you can if you want, you just gotta send it 381 00:18:58,600 --> 00:19:02,000 Speaker 1: to us. Yeah, we have models to where we actually 382 00:19:02,040 --> 00:19:04,280 Speaker 1: will give you the keys to it. Uh. Most people 383 00:19:04,280 --> 00:19:06,320 Speaker 1: don't want to do that staining their ass. Yeah, they 384 00:19:06,320 --> 00:19:08,840 Speaker 1: pay us to do it. Yeah, well I listen. I mean, 385 00:19:08,960 --> 00:19:11,679 Speaker 1: and I mean we have a digital team at the office, right, 386 00:19:12,640 --> 00:19:15,199 Speaker 1: but we're we're in a different space, you know. So 387 00:19:15,320 --> 00:19:18,480 Speaker 1: but if if we had as mentory something, sure they 388 00:19:18,480 --> 00:19:21,520 Speaker 1: have a like a social media guy, you gotta they 389 00:19:21,560 --> 00:19:24,639 Speaker 1: probably aren't sitting there on daymaking content. They're probably not 390 00:19:24,760 --> 00:19:27,040 Speaker 1: spending that kind of money on those days, and so 391 00:19:27,520 --> 00:19:30,560 Speaker 1: upvoided that that may not be there. You know, they're focused. 392 00:19:30,600 --> 00:19:33,320 Speaker 1: So it's better sometimes we let people know that you 393 00:19:33,359 --> 00:19:35,359 Speaker 1: know what they're doing to do what they do. I 394 00:19:35,440 --> 00:19:38,960 Speaker 1: believe that. I I've never tried to build websites. I've tried, 395 00:19:39,640 --> 00:19:41,720 Speaker 1: but I'm like, oh that, I'll sit there for like 396 00:19:41,800 --> 00:19:44,920 Speaker 1: ten minutes. I'm like, Okay, called call somebody to get 397 00:19:44,920 --> 00:19:47,080 Speaker 1: the guns. I know. So it's it's better, you know, 398 00:19:47,119 --> 00:19:48,720 Speaker 1: it's like I'm gonna be a oil jas. You know, 399 00:19:48,720 --> 00:19:50,119 Speaker 1: I don't want to oil on me. I know how 400 00:19:50,160 --> 00:19:51,800 Speaker 1: to do it. Yeah, I just don't want to deal. 401 00:19:52,080 --> 00:19:55,200 Speaker 1: We U actually have something we love to deal on 402 00:19:55,280 --> 00:19:57,480 Speaker 1: the show. Well, let's take a break and when we 403 00:19:57,600 --> 00:19:59,480 Speaker 1: come back, we're gonna hear about what we've got coming 404 00:19:59,520 --> 00:20:02,159 Speaker 1: out over D brought Shark one on one all the 405 00:20:02,160 --> 00:20:06,359 Speaker 1: way live to Let's go Now we'll be right back 406 00:20:06,400 --> 00:20:17,320 Speaker 1: with Cannabis Talk one oh one. Welcome back to Cannabis 407 00:20:17,359 --> 00:20:19,760 Speaker 1: Talk one oh one. Let's talk about popcorns, folks, the 408 00:20:19,760 --> 00:20:22,760 Speaker 1: first paper cone and views with real fruit turpeens. Get 409 00:20:22,800 --> 00:20:26,080 Speaker 1: your popcornes today and enjoy them and check them out 410 00:20:26,119 --> 00:20:29,399 Speaker 1: at Popcorns dot Com, on Instagram, at Popcornes USA, or 411 00:20:29,480 --> 00:20:31,800 Speaker 1: just grab one at a smoke shop near you. I 412 00:20:31,800 --> 00:20:33,600 Speaker 1: want to thank our whole crew out here for helping 413 00:20:33,640 --> 00:20:37,840 Speaker 1: us out so much. Daniel cal Christian A Christians, Danny 414 00:20:37,920 --> 00:20:43,120 Speaker 1: p Funk, Connor, Jurges, Cigar, Jessica s Cash, Cam Isaiah Dallas, 415 00:20:43,320 --> 00:20:49,080 Speaker 1: Eric Alexa, Sarah Jack, Jasmine Maddie, Jessica p Pianti, Solar Wilson, 416 00:20:49,160 --> 00:20:53,040 Speaker 1: Ali Cousin, Ray, Goldie Pitt, Mark Karnes, Erica Jennifer, Chris, 417 00:20:53,080 --> 00:20:55,560 Speaker 1: Frankino and Elvis. Thank you guys. You guys all for 418 00:20:55,680 --> 00:20:58,480 Speaker 1: doing everything you do for us. It's really a pleasure. 419 00:20:58,920 --> 00:21:01,399 Speaker 1: Ian are you gonna break the news or who's going 420 00:21:01,440 --> 00:21:03,440 Speaker 1: to break the news? I know, I see you guys 421 00:21:03,480 --> 00:21:07,600 Speaker 1: going research on what's going on. I'll break the news. 422 00:21:07,640 --> 00:21:10,600 Speaker 1: So in addition to everything we're talking about here, one 423 00:21:10,600 --> 00:21:12,640 Speaker 1: of the main things that that we talked about last 424 00:21:12,640 --> 00:21:14,800 Speaker 1: time we're on it's like making sure you're understanding the 425 00:21:14,840 --> 00:21:18,720 Speaker 1: measurement side, right. So what we have released into the 426 00:21:18,760 --> 00:21:23,080 Speaker 1: market now is a custom for each brand we work 427 00:21:23,160 --> 00:21:26,680 Speaker 1: with or dispensary, they get their own custom branded dashboard. 428 00:21:26,840 --> 00:21:29,640 Speaker 1: So it's a business intelligence dashboard that pulls in all 429 00:21:29,680 --> 00:21:31,919 Speaker 1: of those data points that I was talking about and 430 00:21:32,000 --> 00:21:34,920 Speaker 1: has one not just one, it has an exact level summary, 431 00:21:34,920 --> 00:21:36,520 Speaker 1: and then it has all these different things you can 432 00:21:36,600 --> 00:21:39,800 Speaker 1: drill into. So if I'm a brand, no matter the 433 00:21:39,840 --> 00:21:42,520 Speaker 1: locations that I'm in, I can pull all of that 434 00:21:42,560 --> 00:21:45,439 Speaker 1: into one place. So let's just call it California. You 435 00:21:45,480 --> 00:21:48,480 Speaker 1: can segment it if you need, Northern, Southern, whatever it is. 436 00:21:48,560 --> 00:21:50,720 Speaker 1: And you can look at your performance of your products 437 00:21:50,720 --> 00:21:52,720 Speaker 1: and all of the stores that you're in, so you 438 00:21:52,760 --> 00:21:54,960 Speaker 1: can look at the trends. You can look at what's 439 00:21:55,000 --> 00:21:57,919 Speaker 1: kews move and what don't. You can look at inventory levels, 440 00:21:58,320 --> 00:22:01,440 Speaker 1: you can look gate Some brands are gonna hate that, 441 00:22:02,119 --> 00:22:04,040 Speaker 1: uh so, but but you know what, the store is 442 00:22:04,080 --> 00:22:07,280 Speaker 1: gonna love it. You know that. I'm sorry to cut 443 00:22:07,280 --> 00:22:09,400 Speaker 1: you off, but I just want to die. Keep saying 444 00:22:09,440 --> 00:22:11,400 Speaker 1: more about it, but I want I want to die, Yeah, 445 00:22:11,640 --> 00:22:14,880 Speaker 1: because I think about this, dude, like you know if 446 00:22:15,000 --> 00:22:17,120 Speaker 1: I want to understand that even better? Well, yeah, so, 447 00:22:17,119 --> 00:22:20,320 Speaker 1: so look at there's there's fifteen different brands in the store. 448 00:22:20,320 --> 00:22:24,600 Speaker 1: Seven of them are selling you know the other eight 449 00:22:24,640 --> 00:22:28,320 Speaker 1: of them that aren't. You know which ones to get out? Yeah, 450 00:22:28,680 --> 00:22:32,440 Speaker 1: you know, because right, I mean ultimately, now you've got that, 451 00:22:32,480 --> 00:22:34,320 Speaker 1: you've got the hot sellers, you know how to bring 452 00:22:34,359 --> 00:22:37,400 Speaker 1: in new product lines and and you guys here you're 453 00:22:37,400 --> 00:22:39,760 Speaker 1: you're just not performing in my store. You know, maybe 454 00:22:39,800 --> 00:22:42,080 Speaker 1: you need more marketing, more branding, you know or something 455 00:22:42,119 --> 00:22:45,040 Speaker 1: like that. Correct. And then the unique part about what 456 00:22:45,119 --> 00:22:46,959 Speaker 1: you're saying there though, is so that's that's if you're 457 00:22:47,000 --> 00:22:49,399 Speaker 1: a dispensary. If you're an operator of a dispensary, right, 458 00:22:49,400 --> 00:22:51,119 Speaker 1: so you can see your whole store footprint and you 459 00:22:51,119 --> 00:22:54,200 Speaker 1: can make those calls. On the brand side, you can 460 00:22:54,200 --> 00:22:57,240 Speaker 1: see that for every store that you're in. Wow, so 461 00:22:57,400 --> 00:23:00,400 Speaker 1: you know where you're under performing and when and when 462 00:23:00,400 --> 00:23:04,399 Speaker 1: it's selling yea, oh dude, yeah, you know it's crazy 463 00:23:04,480 --> 00:23:07,320 Speaker 1: is that a lot of people don't have that data 464 00:23:07,520 --> 00:23:09,960 Speaker 1: and they need it, and that that that that would 465 00:23:10,000 --> 00:23:13,560 Speaker 1: cost me because you know, that would cost me two 466 00:23:13,560 --> 00:23:17,400 Speaker 1: thousand or I'm sorry, uh two a month to be 467 00:23:17,440 --> 00:23:21,840 Speaker 1: the managing side of it. And then another that's it 468 00:23:22,760 --> 00:23:25,679 Speaker 1: because well on the brand side, yeah, like fight like 469 00:23:25,880 --> 00:23:27,919 Speaker 1: say that you know Gore mat Ganja right there, right, 470 00:23:27,960 --> 00:23:30,480 Speaker 1: that's my product line. I want to track it and 471 00:23:30,520 --> 00:23:33,560 Speaker 1: all my stores so every time he gets, you know, sold, 472 00:23:33,680 --> 00:23:36,280 Speaker 1: they tell me it's been sold at this store. Now 473 00:23:36,280 --> 00:23:39,240 Speaker 1: I'm tracking it then, and how do I do that 474 00:23:39,320 --> 00:23:42,320 Speaker 1: scanny each barcode in? How does that process work. It's 475 00:23:42,359 --> 00:23:47,680 Speaker 1: connected to the point of sale, so it's in the barcode, 476 00:23:48,119 --> 00:23:51,040 Speaker 1: so it's it's when the sales data for your brand. 477 00:23:51,200 --> 00:23:54,280 Speaker 1: Love this, dude. So normally, normally you're calling up the 478 00:23:54,320 --> 00:23:56,159 Speaker 1: dispensary's being like, hey, can I at least get an 479 00:23:56,160 --> 00:23:59,040 Speaker 1: export of like last month's sales data or something? And 480 00:23:59,040 --> 00:24:00,760 Speaker 1: then you wait another thirty days and then they get 481 00:24:00,800 --> 00:24:03,399 Speaker 1: you right, so and he's you're relying on them to 482 00:24:03,440 --> 00:24:05,440 Speaker 1: tell you whether or not what they sold to, which 483 00:24:05,480 --> 00:24:07,960 Speaker 1: is and and this goes I'm sorry to say this, 484 00:24:08,000 --> 00:24:11,080 Speaker 1: but this also affects like partners. You know, Hey, look 485 00:24:11,119 --> 00:24:14,040 Speaker 1: your silent partners sitting in you know boise, you know, 486 00:24:14,119 --> 00:24:16,159 Speaker 1: and you you just want to be able to track it. 487 00:24:16,320 --> 00:24:18,119 Speaker 1: So now you're relying on the guy you gave the 488 00:24:18,200 --> 00:24:21,080 Speaker 1: money to to to tell you know, we're relying on 489 00:24:21,280 --> 00:24:24,120 Speaker 1: the system. And the teller is it is the name 490 00:24:24,160 --> 00:24:27,080 Speaker 1: of it Teller, So it's proprietary and it's honestly, we 491 00:24:27,200 --> 00:24:31,200 Speaker 1: just call it a custom brand dashboard. That's intelligence. Um, 492 00:24:31,280 --> 00:24:33,920 Speaker 1: So it's it allows you to look at those different 493 00:24:34,000 --> 00:24:36,879 Speaker 1: metrics whatever you want to look at. Really, it's very customizable. 494 00:24:36,960 --> 00:24:39,200 Speaker 1: So if you say, okay, my goal is a certain 495 00:24:39,280 --> 00:24:41,800 Speaker 1: quantity across a certain set of stores, we can actually 496 00:24:41,840 --> 00:24:44,080 Speaker 1: set it up so when you log in, you're looking 497 00:24:44,080 --> 00:24:45,960 Speaker 1: at just like a kind of one of those things 498 00:24:45,960 --> 00:24:48,000 Speaker 1: that used to like draw on the fundraisers, Right, you're 499 00:24:48,000 --> 00:24:50,760 Speaker 1: looking literally at something where here's my target, here's where 500 00:24:50,760 --> 00:24:52,639 Speaker 1: we're at for the month, right, and you can slice 501 00:24:52,640 --> 00:24:55,920 Speaker 1: and dice however you want. Um. It's incredibly valuable to 502 00:24:55,960 --> 00:24:59,080 Speaker 1: brands obviously because they don't have the greatest insight into 503 00:24:59,119 --> 00:25:02,440 Speaker 1: what's actually going on in the story. Yeah, you're relying 504 00:25:02,480 --> 00:25:05,520 Speaker 1: again on on what they're they're saying. You know. It 505 00:25:05,600 --> 00:25:07,919 Speaker 1: takes it out of their hands, and it keeps everybody honest, 506 00:25:08,640 --> 00:25:11,639 Speaker 1: you know, because there's a huge problem you know, as 507 00:25:11,960 --> 00:25:15,520 Speaker 1: we all know with you know, uh, clients that are 508 00:25:15,560 --> 00:25:18,240 Speaker 1: not being honest with them saying, hey, we're not selling 509 00:25:18,240 --> 00:25:20,600 Speaker 1: your product, and they're like, well, I want your stores 510 00:25:20,720 --> 00:25:23,000 Speaker 1: on the shelf. Oh they probably moved it for a second, 511 00:25:23,000 --> 00:25:25,000 Speaker 1: but we have it, you know, because they don't want 512 00:25:25,000 --> 00:25:28,080 Speaker 1: to pay unfortunately, and you know we we hear about 513 00:25:28,080 --> 00:25:30,240 Speaker 1: that all the time. So now you're keeping them honest. 514 00:25:30,720 --> 00:25:34,359 Speaker 1: And it's a real time or start download. How how 515 00:25:34,400 --> 00:25:38,159 Speaker 1: does that work? It's download daily daily, so in the 516 00:25:38,200 --> 00:25:41,359 Speaker 1: middle of the night, it you know, refreshes essentially so 517 00:25:41,440 --> 00:25:43,160 Speaker 1: every morning. And we can set it up to auto 518 00:25:43,200 --> 00:25:45,600 Speaker 1: export too, so like you can log in every morning 519 00:25:45,720 --> 00:25:48,199 Speaker 1: and look at your portal and just see everything, or 520 00:25:48,240 --> 00:25:49,840 Speaker 1: you can set it up so it just gets emailed 521 00:25:49,920 --> 00:25:51,600 Speaker 1: you every morning and you can be like, all right, cool, 522 00:25:51,640 --> 00:25:54,520 Speaker 1: that's what we did. Yes, right, dude, that's a that's 523 00:25:54,520 --> 00:25:57,280 Speaker 1: a new carrot voice. It's a pain point we saw 524 00:25:57,880 --> 00:26:00,080 Speaker 1: from every single brand we talked to, and we're it 525 00:26:00,080 --> 00:26:04,359 Speaker 1: and they're like, let's fix it. And we tie it 526 00:26:04,400 --> 00:26:06,600 Speaker 1: to the displays, because then now you can do the 527 00:26:06,640 --> 00:26:09,440 Speaker 1: displays and you can understand the differences between stores that 528 00:26:09,440 --> 00:26:11,600 Speaker 1: you have displays in and don't. You can look at 529 00:26:11,600 --> 00:26:13,640 Speaker 1: the effectiveness of let's say you launch a new skew. 530 00:26:13,680 --> 00:26:15,000 Speaker 1: You're already in the store, but you've got a new 531 00:26:15,040 --> 00:26:17,639 Speaker 1: skew going in. Maybe you use the display there like 532 00:26:18,520 --> 00:26:21,240 Speaker 1: highlight that, and then you can measure the effectiveness of 533 00:26:21,280 --> 00:26:23,760 Speaker 1: like what that launch looks like for that particular school. 534 00:26:23,880 --> 00:26:27,160 Speaker 1: So Rove for example, right, because we're talking about Rope, 535 00:26:27,160 --> 00:26:29,720 Speaker 1: shout out to Rove. I love those shout out. Joe 536 00:26:29,800 --> 00:26:33,199 Speaker 1: Jacobson is a wonderful human. Yeah, Joe, Joe's who you 537 00:26:33,200 --> 00:26:36,600 Speaker 1: guys been dealing with the best is the best man. 538 00:26:36,680 --> 00:26:40,800 Speaker 1: I love Joe so so so for example, Rove, Uh 539 00:26:41,040 --> 00:26:45,480 Speaker 1: products on the on on the your display. Uh, it's 540 00:26:45,520 --> 00:26:50,560 Speaker 1: inside Catalyst for example, and Catalyst, someone comes and grabs 541 00:26:50,560 --> 00:26:54,080 Speaker 1: that product or sees it on the display. Now you're 542 00:26:54,119 --> 00:26:57,919 Speaker 1: interacting with them at the display, so you can't. So 543 00:26:58,160 --> 00:26:59,960 Speaker 1: if we're talking about the one that's in there right now, 544 00:27:00,320 --> 00:27:03,440 Speaker 1: it's it's essentially because it's it's in the lobby. So 545 00:27:03,520 --> 00:27:06,560 Speaker 1: it's not like you have obviously like actual product. It's 546 00:27:06,560 --> 00:27:10,520 Speaker 1: like the cot just a pack of you exactly so 547 00:27:10,600 --> 00:27:12,280 Speaker 1: they can touch and fill it or does it stick 548 00:27:12,320 --> 00:27:15,399 Speaker 1: to the bullet look at it? Yeah, but it's not 549 00:27:15,440 --> 00:27:17,480 Speaker 1: there's nothing in it because it's gonna be behind the counter. 550 00:27:18,080 --> 00:27:21,480 Speaker 1: Now what Now, once they do that they purchase it, 551 00:27:21,920 --> 00:27:25,400 Speaker 1: Rove gets a being you know, a ping that says, hey, 552 00:27:26,000 --> 00:27:29,639 Speaker 1: I um, you just sold you know five you know, 553 00:27:29,920 --> 00:27:33,120 Speaker 1: vepes or whatever it is. And then so she knows 554 00:27:33,200 --> 00:27:36,200 Speaker 1: immediately that she could damn or go collect her money 555 00:27:36,560 --> 00:27:40,400 Speaker 1: from the store. Wow, that's awesome. And you don't need 556 00:27:40,480 --> 00:27:43,840 Speaker 1: their the stores permission because it's built into your excuse. Well, 557 00:27:43,840 --> 00:27:47,359 Speaker 1: we work with the stores directly, so so that way 558 00:27:47,520 --> 00:27:49,440 Speaker 1: we can we can have that relationship with them and 559 00:27:49,480 --> 00:27:52,040 Speaker 1: they understand what's going on as well. So that way, 560 00:27:52,080 --> 00:27:55,920 Speaker 1: that's not like a you know it's not or whatever. Yeah, 561 00:27:55,920 --> 00:27:57,480 Speaker 1: the store has to be on board. But right now 562 00:27:57,520 --> 00:28:02,600 Speaker 1: we have a zero like we're there. Nobody said yeah, 563 00:28:03,200 --> 00:28:05,000 Speaker 1: I mean I would think, like Blue said, the store 564 00:28:05,040 --> 00:28:08,960 Speaker 1: would want something like that. I meant to, well, well, 565 00:28:09,200 --> 00:28:14,000 Speaker 1: everybody can see, you know, yeah, let's say this. The 566 00:28:14,040 --> 00:28:16,679 Speaker 1: bad actors aren't gonna want it. Yeah, you know, you 567 00:28:16,680 --> 00:28:18,639 Speaker 1: know what I mean. And and and you know that 568 00:28:18,640 --> 00:28:21,600 Speaker 1: that's the only way. And I say the bad actors 569 00:28:21,640 --> 00:28:24,920 Speaker 1: because and I'm not saying anything about anybody, but some 570 00:28:24,960 --> 00:28:27,680 Speaker 1: people don't want you to know when you sold your 571 00:28:27,680 --> 00:28:29,879 Speaker 1: product because they got a pony up and pay for it. 572 00:28:30,240 --> 00:28:33,080 Speaker 1: And unfortunately, there's you know, and we're all in a 573 00:28:33,160 --> 00:28:37,240 Speaker 1: in a a you know, a new market, so there's 574 00:28:37,240 --> 00:28:40,800 Speaker 1: there's things that are not uh, you know, you don't 575 00:28:40,800 --> 00:28:42,360 Speaker 1: want to tell them all the time. Hey, I just 576 00:28:42,400 --> 00:28:44,960 Speaker 1: sold three thousand dollars worth your stuff, because they could 577 00:28:44,960 --> 00:28:46,960 Speaker 1: take that money and I'm playing Devil's advocate. They could 578 00:28:46,960 --> 00:28:48,800 Speaker 1: take that money, go through buy three thousand dollars with 579 00:28:48,840 --> 00:28:51,160 Speaker 1: someone else's stuff with it and leverage it and say 580 00:28:51,200 --> 00:28:53,600 Speaker 1: you contact him, you know what I mean, and now 581 00:28:53,640 --> 00:28:58,160 Speaker 1: you'll be able to see people. Oh no, if nobody else. 582 00:28:58,800 --> 00:29:01,480 Speaker 1: So the thing about the data is that we don't 583 00:29:01,520 --> 00:29:04,160 Speaker 1: sell it, we don't share it, none of that stuff. Right, 584 00:29:04,240 --> 00:29:06,920 Speaker 1: So the idea is that we're focused on the operators. 585 00:29:06,920 --> 00:29:09,360 Speaker 1: Whether it's on the dispensary or the brand side, doesn't matter. 586 00:29:09,480 --> 00:29:12,280 Speaker 1: We're focused on the operators to understand their own data 587 00:29:12,560 --> 00:29:14,440 Speaker 1: and be able to actually use it to make better 588 00:29:14,880 --> 00:29:18,960 Speaker 1: judgments around merchandizing or even production forecasting, like you know, 589 00:29:19,040 --> 00:29:20,560 Speaker 1: we we can do it down to the level with 590 00:29:20,600 --> 00:29:23,719 Speaker 1: the stores where it's like normally it store sells it's 591 00:29:23,680 --> 00:29:26,680 Speaker 1: twenty of this product a week, inventories down to five, 592 00:29:27,160 --> 00:29:30,760 Speaker 1: you know, you're out in the week based on the trends. 593 00:29:31,200 --> 00:29:35,160 Speaker 1: So as a brand, you can also called the store 594 00:29:35,400 --> 00:29:38,520 Speaker 1: metric somewhat tells you to write when it's sold. Though 595 00:29:38,720 --> 00:29:41,640 Speaker 1: that's just as well. I mean, they're both, but it's 596 00:29:41,680 --> 00:29:43,680 Speaker 1: just it's just a different it's but but are they 597 00:29:44,000 --> 00:29:47,640 Speaker 1: now Now I'm thinking, are you guys gonna ever get 598 00:29:47,680 --> 00:29:50,280 Speaker 1: into that side of it as well? I mean, is 599 00:29:50,320 --> 00:29:53,920 Speaker 1: that the metric to sell the data? We'll actually to 600 00:29:54,000 --> 00:29:57,720 Speaker 1: work with metric and be like, okay, utilize our information, right, 601 00:29:58,320 --> 00:30:00,280 Speaker 1: I mean it could it could be, it could become 602 00:30:00,360 --> 00:30:02,160 Speaker 1: it could it could could become its own as well. 603 00:30:02,280 --> 00:30:03,960 Speaker 1: It could be got you know, you see what I'm saying, 604 00:30:03,960 --> 00:30:05,400 Speaker 1: Like now all of a sudden, you could just become 605 00:30:05,480 --> 00:30:08,520 Speaker 1: rolling in boom and rolling out a whole new you know, 606 00:30:08,720 --> 00:30:11,720 Speaker 1: like your own platform if you will, and uh and 607 00:30:11,720 --> 00:30:14,680 Speaker 1: and especially you know, and then once you have that data, 608 00:30:14,720 --> 00:30:18,160 Speaker 1: I mean, ship, that's some good data to have. I 609 00:30:18,000 --> 00:30:21,440 Speaker 1: I you don't now now do I? I get that data? 610 00:30:21,960 --> 00:30:23,640 Speaker 1: You know? And I could sell it before I wanted to. 611 00:30:24,280 --> 00:30:27,200 Speaker 1: It's your data, yeah yeah. So if you're our brand 612 00:30:27,240 --> 00:30:30,080 Speaker 1: partner and we build this out for you, I mean, 613 00:30:30,120 --> 00:30:32,400 Speaker 1: do what you want. It's your data, yeah whatever. So 614 00:30:32,480 --> 00:30:34,520 Speaker 1: but it's not our role in this to do that. 615 00:30:34,800 --> 00:30:36,680 Speaker 1: I mean, I don't think you'd sell it. I think 616 00:30:36,720 --> 00:30:38,880 Speaker 1: you just sell it in meetings like look, we've done 617 00:30:38,920 --> 00:30:41,640 Speaker 1: this this you know exact. It's more of a you know, 618 00:30:41,760 --> 00:30:44,440 Speaker 1: understanding of your analytics. So okay, So, um, is there 619 00:30:44,520 --> 00:30:46,200 Speaker 1: what else you guys got going on? Is there any 620 00:30:46,360 --> 00:30:48,400 Speaker 1: anything else before we let you guys on out of here. 621 00:30:49,000 --> 00:30:52,040 Speaker 1: We're making a large push helping brands expand around the country. 622 00:30:52,080 --> 00:30:55,760 Speaker 1: So we've got some great strategic licensed partnerships and opportunities 623 00:30:55,800 --> 00:30:58,640 Speaker 1: for brands that want to grow. Uh. Some key states 624 00:30:58,640 --> 00:31:03,840 Speaker 1: we're working on right now are Caller out of New Mexico, Missouri, Massachusetts, Vermont, Oregon, 625 00:31:03,880 --> 00:31:08,440 Speaker 1: and Washington. Uh. Some more to come soon. UH. For partnerships, 626 00:31:08,440 --> 00:31:13,040 Speaker 1: manufacturing partnerships, distribution partnerships. Our goal was to help brands 627 00:31:13,040 --> 00:31:15,960 Speaker 1: that we work for in single states that are performing 628 00:31:15,960 --> 00:31:19,760 Speaker 1: well have an area to expand into, and then once 629 00:31:19,800 --> 00:31:23,120 Speaker 1: they get there, in those states, we have an immediate 630 00:31:23,440 --> 00:31:26,560 Speaker 1: reach on distribution network of thirty foot stour so they 631 00:31:26,560 --> 00:31:28,320 Speaker 1: get an immediate r all I on the move that 632 00:31:28,400 --> 00:31:30,520 Speaker 1: they make. Yeah, right, and we do the shover and 633 00:31:30,600 --> 00:31:33,080 Speaker 1: measure everything for him. Yes, And I I really like 634 00:31:33,120 --> 00:31:34,600 Speaker 1: I love what you guys are doing. I like you 635 00:31:34,600 --> 00:31:38,120 Speaker 1: guys personally as well. Yeah, I'm excited love get see 636 00:31:38,120 --> 00:31:40,960 Speaker 1: her growth in the industry and uh, and and I'd 637 00:31:40,960 --> 00:31:42,400 Speaker 1: love to help you guys out in a new way. 638 00:31:42,400 --> 00:31:44,160 Speaker 1: In the end, let's let's set up a meeting after 639 00:31:44,200 --> 00:31:47,520 Speaker 1: the holidays. UM, I really want to set the people's 640 00:31:47,560 --> 00:31:50,680 Speaker 1: I have a handful of brands that we're gonna be 641 00:31:50,760 --> 00:31:53,640 Speaker 1: launching into different states as well, but I think it'll 642 00:31:53,680 --> 00:31:55,320 Speaker 1: just go hand in hand that we just kind of 643 00:31:55,320 --> 00:31:58,320 Speaker 1: figure out how that all works. Are wonderful. Thank you guys. 644 00:31:58,320 --> 00:32:00,160 Speaker 1: I preachoose to keep it on the show man. Thank 645 00:32:00,160 --> 00:32:02,000 Speaker 1: you guys. We're gonna reach you, guys are great. Well, 646 00:32:02,040 --> 00:32:04,200 Speaker 1: there it is, guys. It's Cannabis Talk one oh one. 647 00:32:04,280 --> 00:32:07,400 Speaker 1: And remember this, if no one else loves you, we do. 648 00:32:09,360 --> 00:32:11,760 Speaker 1: Thank you for listening to Cannabis Talk one oh one 649 00:32:11,760 --> 00:32:14,960 Speaker 1: on the I Heart Radio app, Apple podcast, or wherever 650 00:32:15,040 --> 00:32:16,240 Speaker 1: you get your podcasts.