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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 3: There's like there's four there's four different distribution channel. So

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Speaker 3: I'll give you an example. Like with McDonald's, for example,

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Speaker 3: the restaurant is the distribution channel and they strategically place

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Speaker 3: them in areas with high traffic, right, because they know

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Speaker 3: they're gonna basically get people there and they're gonna see

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Speaker 3: the McDonalds. They're gonna walk in. That's their distribution channel.

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Speaker 4: Right.

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Speaker 3: But with digital marketing, there's four and there's levels, and

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Speaker 3: I'm gonna give you. I'm gonna give you what I

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Speaker 3: believe are the levels of your distribution channel, meaning how

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Speaker 3: you want to be focusing in on building your list. Okay,

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Speaker 3: the money and the power is in your list, and

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Speaker 3: the fortune is in the follow up. All right, the

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Speaker 3: money and the power is in your list, but the

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Speaker 3: fortunes and the follow ups. Let me give you an example.

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Speaker 3: I'm gonna give you four distribution channels. It's basically different

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Speaker 3: ways you can build a list.

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Speaker 4: Right.

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Speaker 3: So, if you like follow Alex Ramosi, he'll say, a

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Speaker 3: lead is just a person that's expressed interest. Right, So

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Speaker 3: if someone follows you, they've expressed interest. If you get

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Speaker 3: an opt in subscriber, they've expressed interest. The distribution channel

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Speaker 3: gonna tell you about right now is the one that

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Speaker 3: I believe is the most underutilized, but the most well

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Speaker 3: third and the second most powerful, and that's watch time.

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Speaker 3: I'll get in more detail about that here in a

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Speaker 3: second and the fourth distribution channel are buyers. All right,

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Speaker 3: So let's start with social media followers. That's simple, people

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Speaker 3: that are following you on social media, gettive expressed interests. Well,

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Speaker 3: most people focus in on simply getting more people to

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Speaker 3: follow them, but they fall victim to what I talked

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Speaker 3: about earlier, where it's like they just had a lead,

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Speaker 3: but that lead never saw the offer. So, as you

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Speaker 3: have social media followers, that's why you see markets. They

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Speaker 3: do promotions. You see them making offers, right, you see

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Speaker 3: them driving traffic to fineals. Okay, they're not just using

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Speaker 3: social media just to get followers, trust me, because a

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Speaker 3: lot of people with way more social media followers out there,

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Speaker 3: they aren't making any money because they're not making any.

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Speaker 4: Offers all right.

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Speaker 3: Now, for me, the reason I like ads, which a

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Speaker 3: lot of people don't do, is I run ads to

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Speaker 3: my social media followers, right, so I'll get followers and

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Speaker 3: I can literally run an ad and reach every single

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Speaker 3: one of my followers. Whereas people that are put sing

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Speaker 3: on social media will hit like three to maybe three

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Speaker 3: percent of their followers will actually see a post, right,

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Speaker 3: So they're posting a lot and if you're doing well

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Speaker 3: and you really know what you're doing, you can expand

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Speaker 3: the reach.

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Speaker 4: But that's just an example with ads.

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Speaker 3: The reason I throw that out there is I know

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Speaker 3: a lot of you guys are probably better than me

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Speaker 3: at social media if you're following markets. So how many

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Speaker 3: of you guys are setting aside five dollars ten dollars

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Speaker 3: a day running a video view ad that can cost

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Speaker 3: you half of a penny and putting your offer in

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Speaker 3: front of all of your followers on clockworks every day

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Speaker 3: five to ten bucks a day, driving your offer in

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Speaker 3: front of your followers as you build them, or you're

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Speaker 3: just saying, hey, I got social media followers and no

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Speaker 3: one's buying my product because they never saw your offer.

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Speaker 4: You guys getting value from that? Does that makes sense?

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Speaker 4: All right?

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Speaker 3: So we're talking about how the list, how you're building

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Speaker 3: your list, and how you make offers. Now, as I

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Speaker 3: go into the other channels, I want to explain to

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Speaker 3: you that you're building an asset.

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Speaker 4: Like I told you, when you learn lead generation.

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Speaker 3: Right, you're developing a skill set that can pay you

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Speaker 3: forever regardless. Like, for example, if my company goes under tomorrow,

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Speaker 3: I have the skill of lead generation, I can go

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Speaker 3: grow another company. I build an email list, and then

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Speaker 3: I can go send an email and make money. Right,

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Speaker 3: So this is a skill that you want to be

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Speaker 3: thinking about. Same thing with your list, your social media followers.

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Speaker 4: We go through the sports these channels.

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Speaker 3: Okay, you have to understand that you're building an asset,

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Speaker 3: all right. It's like you're investing in yourself every single

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Speaker 3: person that gets part of your distribution channel.

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Speaker 4: All right.

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Speaker 3: So, for example, with the value of your leads, the

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Speaker 3: way I look at it is every subscriber, every lead

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Speaker 3: you get, what is the lead?

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Speaker 4: A person that's expressed interest, okay, has a lifetime value.

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Speaker 4: But earners, what's up?

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Speaker 5: You ever walk into a small business and everything just

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Speaker 5: works like the checkout is fast, the seats are digital,

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Speaker 5: tipping is a breeze, and you're out the door before

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Speaker 5: at a pop up market, or even one of our

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Speaker 5: merch partners Square it makes it easy for them to

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Speaker 5: All from one simple system. If you're a business owner

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Speaker 5: This episode is brought to you by P and C Bank.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens.

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Speaker 2: Have been arrested.

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Speaker 1: If you were here illegally, your next you will be

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Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,

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Speaker 1: you will never return. But if you register using our

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Speaker 1: CBP home app and leave now, you could be allowed

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Speaker 1: to return legally. Do what's right. Leave now. Under President Trump,

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Speaker 1: America's laws, border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 4: Dollars per month.

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Speaker 3: So what you should be and a lot of people

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Speaker 3: are doing better than this, but at bare minimum. If

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Speaker 3: you're doing it right, you should be earning a dollar

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Speaker 3: per lead. Okay, that's sending emails, that's staying in front

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Speaker 3: of them, that's a goal. So you're building an asset.

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Speaker 3: So think about it this way. Let's say you're generating

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Speaker 3: just let's just be simple, one hundred lead. Let's say

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Speaker 3: let's say ten leads a day, right, so ten leads

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Speaker 3: a day over a week is what's seventy right, Let's

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Speaker 3: make us make it easier, numb. Let's just say one

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Speaker 3: hundred a week. Let's just say over a month, that's

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Speaker 3: four hundred leads. Well, guess what if you did the

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Speaker 3: same the next month, and we'll just make it easy math,

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Speaker 3: and no one unsubscribed, Okay, you'd have eight hundred leads,

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Speaker 3: and then the next month, okay.

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Speaker 4: Twelve hundred.

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Speaker 3: So it's compounding, right, So the value of your list

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Speaker 3: the asset that you're building.

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Speaker 4: Because I want you guys to understand why you're doing this.

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Speaker 3: Because some people get all these followers, you're like, well,

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Speaker 3: I got all these follows, I'm not making money. They're

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Speaker 3: not understanding why. So I want to make sure you

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Speaker 3: guys understand that. All right, So the value of your

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Speaker 3: list is the dollar per month, so you're getting social

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Speaker 3: media follows. The second one is opting in subscribers, right,

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Speaker 3: so essentially getting your follower okay, running an ad getting

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Speaker 3: someone to provide you with the name and email address.

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Speaker 4: Why is that powerful? Okay? Why do we?

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Speaker 3: I know some people say, well, email is dead, people

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Speaker 3: don't check email. Let me prove to you why email

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Speaker 3: is powerful. If you guys were walking down a dark

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Speaker 3: alley right now, okay, in a neighborhood you know you

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Speaker 3: shouldn't be in, and somebody walks up to you stranger

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Speaker 3: and says, give me your email address? Are you giving

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Speaker 3: it to them?

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Speaker 4: Comfortable? Given to him?

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Speaker 3: Go ahead in the comments, let me know. So all

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Speaker 3: of you guys are thinking it's just that well maybe

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Speaker 3: if he's like, you better give me that email address,

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Speaker 3: but normally like, I'm not giving you my email. I

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Speaker 3: don't know you, right, But uh, The point I bring

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Speaker 3: that up to you is that we take for granted

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Speaker 3: someone giving you the email address. I believe that's the

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Speaker 3: first micro transaction. The reason I give you that example

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Speaker 3: of you walking down and somebody asking you from that

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Speaker 3: is online.

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Speaker 4: They used to land on a I call it a

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Speaker 4: brick wall page.

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Speaker 3: By the way, brickwalls is the landing page, and I

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Speaker 3: call it that because it blocks eighty percent of traffic.

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Speaker 3: I don't want to get into it, like why, But anyways,

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Speaker 3: you land on this page, you're not thinking, like, you're

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Speaker 3: not looking at that page when it's asking you for

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Speaker 3: the name of email in any kind of weird way.

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Speaker 3: You're just used to it because that's what we see

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Speaker 3: as digital marketers. But in reality, that email is something serious.

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Speaker 3: That's almost like if somebody walks ap you they don't

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Speaker 3: know you, like what's your Instagram handle? Like, let me

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Speaker 3: follow it? And they're like, why are you trying to

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Speaker 3: find me?

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Speaker 4: Like who are you? Same type of thing.

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Speaker 3: It's a micro transaction, right, So understand that's why I

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Speaker 3: put it number two. All right, in terms of the

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Speaker 3: power of the distribution channels. Now, if you can get

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Speaker 3: a person to not give you the spam of the

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Speaker 3: fake email address, okay, then and you email them, then

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Speaker 3: you can get email money.

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Speaker 4: Right.

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Speaker 3: You can send out an email and wake up with

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Speaker 3: more money than what you went to sleep with that night.

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Speaker 4: All right.

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Speaker 3: Number three, the one that everybody sleeps on and the

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Speaker 3: one that I'm getting people to understand. The power is

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Speaker 3: watch time. So what do I mean by that Super

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Speaker 3: Bowl super Bowl commercials? You guys know how much it

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Speaker 3: is to run a Super Bowl ahead seven million dollars

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Speaker 3: thirty seconds. Today it's seven million for thirty seconds. Now

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Speaker 3: you got asked yourself, why would someone pay seven million

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Speaker 3: dollars for thirty seconds?

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fine nearly

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Speaker 1: one thousand dollars a day. Imprisoned and deported, you will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security,