WEBVTT - #115 - "The Trouble Tapes" - The Billboards

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<v Speaker 1>All welcome to a special edition of the first episode

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<v Speaker 1>of the series called the Trouble Tapes, where we go

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<v Speaker 1>back through some of the history of me and the

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<v Speaker 1>show and talk about when I are we got in

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<v Speaker 1>trouble and there's always a chance of getting fired. But

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<v Speaker 1>for years, way before they were a partner on the

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<v Speaker 1>podcast or the show. And yeah, here we go, this

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<v Speaker 1>is a new, a new deal. We've come up with

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<v Speaker 1>a bunch of ideas. Through the history of of this

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<v Speaker 1>whole project, the Bobby Bones Show, there's been a few

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<v Speaker 1>really really close calls where I was really really almost

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<v Speaker 1>fired hard. In this episode, we'll talk about one of

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<v Speaker 1>the biggest scandals sort of and I say sort of

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<v Speaker 1>because nobody knew about it when it was happening as

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<v Speaker 1>far as that I was involved in it. And we're

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<v Speaker 1>not gonna be in the same room because what happens

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<v Speaker 1>when we talk about stuff we have different opinions and

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<v Speaker 1>we start fighting about it, especially when it's the controversial.

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<v Speaker 1>So all these interviews are done separately and so over

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<v Speaker 1>the first time you hear my story than Amy's and

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<v Speaker 1>Lunchbox and Eddie's, and you'll get their version without us

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<v Speaker 1>arguing over each other, and maybe a clearer take from everyone.

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<v Speaker 1>So I'm not sure what I was gonna say, because

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<v Speaker 1>I don't remember when everyone found out. Before I get

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<v Speaker 1>into my side of the story, let me set the

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<v Speaker 1>stage for you. It wasn't until May until the Washington

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<v Speaker 1>Post did a story that revealed I had paid for

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<v Speaker 1>those billboards to be put up myself, and they saw

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<v Speaker 1>the story because it was in my book, Bare Bones,

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<v Speaker 1>and they had a copy of the book to review

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<v Speaker 1>it before anyone else did. So I'll start with my

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<v Speaker 1>side of the story and then you'll hear everyone share

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<v Speaker 1>what they remember from the story as well. So this

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<v Speaker 1>is the trouble tapes, the billboards, they go away, Bobby

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<v Speaker 1>Bones billboards. I think one of the other biggest scandals

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<v Speaker 1>is that time about billboards in town. Now, you have

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<v Speaker 1>to understand our when it came to town, and still

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<v Speaker 1>to this day, was really a counterculture of what was

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<v Speaker 1>happening in mainstream country radio. It really hadn't been anyone

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<v Speaker 1>do a lot of new when we came. And for me,

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<v Speaker 1>you know, I was feeling it big time because the

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<v Speaker 1>listeners weren't really getting the show. Yet the people inside

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<v Speaker 1>the industry hated the show, because you have to remember,

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<v Speaker 1>if something new comes in and it works, everyone who's

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<v Speaker 1>still doing the old starts to go, oh no, does

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<v Speaker 1>that mean what I'm doing is not working? And that's

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<v Speaker 1>really not what it meant. But it did mean that

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<v Speaker 1>there was something new that wanted to be heard, and

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<v Speaker 1>that was our listeners, and that was our type of listeners,

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<v Speaker 1>someone who loves country music but also loves other things.

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<v Speaker 1>And it was absolutely acceptable to say that you liked

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<v Speaker 1>other kinds of music too. So we came into the show.

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<v Speaker 1>We had this whole message of we're normal humans, we're

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<v Speaker 1>not really one genre only. And I really wasn't resonating

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<v Speaker 1>at first, and our shows never a show that you

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<v Speaker 1>hear the first time ago I love it, but we're

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<v Speaker 1>a show this kind of the slow burn and then

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<v Speaker 1>you're with us, And so the slow burn was happening,

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<v Speaker 1>but really nobody was with us, and we were just

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<v Speaker 1>getting crushed and in the press, ratings weren't that good,

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<v Speaker 1>and most places ratings weren't that good. We were still

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<v Speaker 1>a new show. So what I decided to do was

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<v Speaker 1>to come up with they scheme to get people talking

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<v Speaker 1>about us, to get people feeling sorry for the show

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<v Speaker 1>instead of hating it, to get people acknowledging that we

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<v Speaker 1>were even here, that we were So I thought about

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<v Speaker 1>it for a long time and I finally came to

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<v Speaker 1>where I was gonna do like a reverse pr like

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<v Speaker 1>uh pseudo publicity stunt where I wanted to do negative

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<v Speaker 1>publicity about the show. And I didn't know what I

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<v Speaker 1>was gonna do it. First about a by doing a

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<v Speaker 1>fake Facebook page. I thought about doing a fake blog

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<v Speaker 1>and somehow highlighting that. And I was watching a thirty

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<v Speaker 1>for thirty on Brian Bosworth and they were talking about

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<v Speaker 1>Brian Bosworth, who played linebacker in Oklahoma. He also played

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<v Speaker 1>for the Seattle Seahawks and a crazy haircut. He was

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<v Speaker 1>really good in college, wasn't really great as a pro.

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<v Speaker 1>But what he would do because he was so hated,

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<v Speaker 1>is that he would go and he would make clothing

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<v Speaker 1>like a merchandise and he would sell you know, Brian

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<v Speaker 1>Bosworth sucks T shirts out on the street. Now he wouldn't,

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<v Speaker 1>but you'd have people do it, and so they were.

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<v Speaker 1>He played for the Seattle Seahawks, so they would go

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<v Speaker 1>to play the raiders, right. They go to Los Angeles

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<v Speaker 1>the time, and there'd be people on the side of

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<v Speaker 1>the road selling Brian Bosworth sucks t shirts. Literally they

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<v Speaker 1>know Brian Bosworth was the one selling the shirts. I thought, Wow,

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<v Speaker 1>what an interesting idea that you can actually use people's

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<v Speaker 1>hatred or distaste for you to your advantage. You know.

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<v Speaker 1>That's where the blog I came in. That's where the

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<v Speaker 1>fake Facebook page came in. And I had all these

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<v Speaker 1>ideas of how to manipulated, and I thought, why not

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<v Speaker 1>just go for it, and I'll just buy some billboards.

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<v Speaker 1>And at the time, I didn't know I was gonna

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<v Speaker 1>write on them. I don't if I was gonna put

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<v Speaker 1>a picture in my face with a circle through it.

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<v Speaker 1>I didn't know how obvious this should be too. Actually,

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<v Speaker 1>you know, put something up there that maybe had a

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<v Speaker 1>logo on it. There was self deprecating, but you knew

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<v Speaker 1>it was me putting it up. Like I had all

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<v Speaker 1>these thoughts, I didn't quite know what I wanted to do,

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<v Speaker 1>and so when I decided to put up the generic

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<v Speaker 1>message white back with black letters, they just said go away,

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<v Speaker 1>Bobby Bones. I didn't think it was too distasteful. I

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<v Speaker 1>thought it would leave room for people to go I

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<v Speaker 1>wonder if that is Bobby. I thought people would go,

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<v Speaker 1>Bobby Bones, who's that? Or Bobby owns? Go away? Upon

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<v Speaker 1>was I agree with that or I don't agree with that? Like,

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<v Speaker 1>I just felt like it was going to give people

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<v Speaker 1>all these different feelings. And so Imember the morning they

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<v Speaker 1>went up, and I told no one, And so the

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<v Speaker 1>billboards go up and people start calling about them. People

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<v Speaker 1>start calling when they're putting them up. You know, he

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<v Speaker 1>see the little guy up on the bill we're rolling

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<v Speaker 1>the letters. People start calling, going, hey, they're putting there's

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<v Speaker 1>the billboard going up. I was like what, And so

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<v Speaker 1>these billboards go up in lunchboxes out reporting about him.

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<v Speaker 1>He didn't know, at least not not at first. I

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<v Speaker 1>started to get a little foggy about when people knew,

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<v Speaker 1>because I had on such lockdown that my company didn't

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<v Speaker 1>know at first, and they started investigating, trying to figure

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<v Speaker 1>out who it was. The local news was doing stories,

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<v Speaker 1>my company was trying to figure out who would put

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<v Speaker 1>them up, and I was completely on lockdown. What I

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<v Speaker 1>had done is I created a company that paid another

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<v Speaker 1>company that I created that paid the billboard company. So

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<v Speaker 1>there was no way to actually track it back to

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<v Speaker 1>me through companies. Read a book, learn how to do that,

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<v Speaker 1>and so the next thing you know, all the billboards

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<v Speaker 1>are up. I think they're up for three four weeks,

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<v Speaker 1>right in the middle of Nashville, big old billboards too,

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<v Speaker 1>and people couldn't figure out. And the only time they

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<v Speaker 1>ever got revealed it was in my book two years later.

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<v Speaker 1>So luckily nobody found out. Nobody had a big mouth.

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<v Speaker 1>That's why I wonder who on the show even new

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<v Speaker 1>because I think I might have had to clue them

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<v Speaker 1>in at some point, but nobody ever said anything. I'm

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<v Speaker 1>Amy from the Bobby Bones Show, and what I remember

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<v Speaker 1>about the billboards is being really disappointed in someone that

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<v Speaker 1>put him up. Like I remember thinking, who would be

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<v Speaker 1>so rude to put up a billboard like that and

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<v Speaker 1>spend their money just to say, um that Bobby Bones

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<v Speaker 1>needed to go away? And I mean we were new

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<v Speaker 1>to town, like it was nerve racking coming to a

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<v Speaker 1>new city, a new format and like starting over, and

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<v Speaker 1>I was like, hey, well that's one way to send

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<v Speaker 1>a message. And I just remember driving past the billboards

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<v Speaker 1>end of being awkward, because there's one I would pass

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<v Speaker 1>like a lot, and I was like, huh, And it

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<v Speaker 1>really didn't bother Bobby that much, so I was like, okay, well,

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<v Speaker 1>I'm not gonna let it bother me. And then I

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<v Speaker 1>didn't find out that it was actually Bobby until he

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<v Speaker 1>put out his book, which I wasn't totally annoyed by

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<v Speaker 1>that because he's really good at keeping things like that

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<v Speaker 1>to himself. Um, and you know, it was genius marketing

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<v Speaker 1>move on his end. Quite the investment though, and so

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<v Speaker 1>I mean, I understand him keeping it on the lowdown,

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<v Speaker 1>but sometimes he will tell me things, so part of

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<v Speaker 1>me was kind of like, oh, well, thanks, you didn't

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<v Speaker 1>tell me about that one. But I found out when

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<v Speaker 1>when the book came out. I was I was like, okay,

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<v Speaker 1>totally makes sense. I felt kind of dumb for falling

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<v Speaker 1>for it because I thought someone else had done it,

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<v Speaker 1>and when people would even say to me that what

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<v Speaker 1>if Bobby's behind it, I was like, no, don't be ridiculous.

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<v Speaker 1>I sort of like stood up for him, and then

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<v Speaker 1>it really was him. So I mean, I mean, I

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<v Speaker 1>don't think I ever would have put it past him

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<v Speaker 1>by any means, because I do know him. But at

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<v Speaker 1>the same time, I was kind of. I guess, just

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<v Speaker 1>a little bummed. I didn't have a heads up like

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<v Speaker 1>I found out with everybody else. Although yeah, no the

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<v Speaker 1>full book. I think there was parts of his book

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<v Speaker 1>I got to read early and then um, and then

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<v Speaker 1>I read the whole thing when it came out. February four,

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<v Speaker 1>lunch Box reporting live from the side of the highway.

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<v Speaker 1>We're on Highway Highways twenty four out here in Nashville.

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<v Speaker 1>We are going westbound. This Smith Way is westbound, and

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<v Speaker 1>if you look, we had reports of a billboard going

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<v Speaker 1>up saying Bobby Bones go away. Well, if you look

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<v Speaker 1>over my right shoulder, you are loaded. Here is a

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<v Speaker 1>billboard and says go away Bobby Bob So funny hats

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<v Speaker 1>Bobby bonds it up. He spend their hard oard more

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<v Speaker 1>to put up this billboard. Yea, we have confirmed reports

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<v Speaker 1>that there is a billboard, and we have seen it

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<v Speaker 1>with our whole eyes. We have bus So if you

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<v Speaker 1>are taking the trip and you're trying to or remember

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<v Speaker 1>put this up. That's very rude. But it says go away,

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<v Speaker 1>Bobby Bones. And if you're going eastbound, it is also

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<v Speaker 1>on the other side. That is right, Ladies and gentlemen,

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<v Speaker 1>breaking news. It is a double sided billboard and says,

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<v Speaker 1>go away, Bobby Bone. We brabed the elements we came

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<v Speaker 1>out here. We didn't want to think it was true.

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<v Speaker 1>We didn't want to think someone say miss Loan. But

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<v Speaker 1>guess what someone did. They are rude, they are me

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<v Speaker 1>and they want Bobby Bones to go away. I remember

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<v Speaker 1>that we got a call from a listener saying, hey,

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<v Speaker 1>I was driving on I don't know the names of

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<v Speaker 1>the highways twenty four or forty, and they said there's

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<v Speaker 1>a billboard that says go away, Bobby Bones. And I

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<v Speaker 1>was like, who in the world would spend their money

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<v Speaker 1>on billboards? Because they hated Bobby so much. So I

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<v Speaker 1>went out there to investigate. I had no idea. I

0:12:03.880 --> 0:12:06.200
<v Speaker 1>was like, this is crazy, and I thought it had

0:12:06.240 --> 0:12:08.360
<v Speaker 1>to be another radio station that was a little nervous

0:12:08.400 --> 0:12:11.520
<v Speaker 1>about the show coming to town and they hated Bobby

0:12:11.640 --> 0:12:14.240
<v Speaker 1>so they put him up. But then another color calls.

0:12:14.280 --> 0:12:16.440
<v Speaker 1>The next thing goes there's one on this other highway,

0:12:16.480 --> 0:12:18.280
<v Speaker 1>so they were on two different highways. I was like,

0:12:18.679 --> 0:12:21.800
<v Speaker 1>this is crazy. That's all I had was radio station

0:12:21.800 --> 0:12:24.640
<v Speaker 1>because I didn't think anybody hated Bobby enough for him

0:12:24.679 --> 0:12:26.360
<v Speaker 1>to go away. The only person I thought that would

0:12:26.400 --> 0:12:28.840
<v Speaker 1>hate him is another radio station because he's coming in

0:12:28.880 --> 0:12:31.440
<v Speaker 1>to steal their listeners. That's it. I didn't think it

0:12:31.520 --> 0:12:34.400
<v Speaker 1>was like another human, because one other human hates another human.

0:12:34.440 --> 0:12:36.200
<v Speaker 1>To put up a billboard, it has to be a

0:12:36.240 --> 0:12:38.440
<v Speaker 1>company paying for it. And when did you find out?

0:12:38.720 --> 0:12:41.280
<v Speaker 1>I found out whenever Bobby wrote his book. I mean

0:12:41.320 --> 0:12:43.840
<v Speaker 1>he said I revealed something about something in the book,

0:12:43.840 --> 0:12:46.120
<v Speaker 1>and then the book it says I paid for the billboards.

0:12:46.360 --> 0:12:48.320
<v Speaker 1>And I was like, I hate you because you didn't

0:12:48.320 --> 0:12:50.520
<v Speaker 1>tell me, Like, why not tell me? Why not tell me?

0:12:50.800 --> 0:12:53.040
<v Speaker 1>Bobby's a pretty smart dude, so he knows what he's doing.

0:12:53.040 --> 0:12:55.280
<v Speaker 1>I guess it. Uh what do you call it? Draws

0:12:55.400 --> 0:12:58.600
<v Speaker 1>up interest? Or people are like, who's that Bobby bones guy? Uh?

0:12:58.800 --> 0:13:01.800
<v Speaker 1>Smart move, Bobby, Like, props to you. You tricked everybody

0:13:01.840 --> 0:13:04.240
<v Speaker 1>for years, for years, no one had any idea. And

0:13:04.240 --> 0:13:06.520
<v Speaker 1>if anybody knew, they didn't tell me. If you told

0:13:06.559 --> 0:13:09.440
<v Speaker 1>Amy before me, not cool. If you told any before me,

0:13:09.600 --> 0:13:11.520
<v Speaker 1>not cool. I don't know who all knew, but I

0:13:11.520 --> 0:13:13.680
<v Speaker 1>didn't have any idea. Oh. I tried to ask everybody.

0:13:13.720 --> 0:13:14.840
<v Speaker 1>I was like, all right, tell me, really, who did

0:13:14.880 --> 0:13:16.800
<v Speaker 1>the billboards? So I don't know. I don't know, I

0:13:16.840 --> 0:13:19.840
<v Speaker 1>don't know. So bill Boards that was a good one.

0:13:21.000 --> 0:13:23.600
<v Speaker 1>I remember Bones came up to me and said like,

0:13:23.640 --> 0:13:26.960
<v Speaker 1>oh man, but about to do something crazy, like something

0:13:26.960 --> 0:13:28.640
<v Speaker 1>really crazy. It's gonna be big. I think it's gonna

0:13:28.640 --> 0:13:31.280
<v Speaker 1>be really big. And then he didn't tell me what

0:13:31.320 --> 0:13:33.280
<v Speaker 1>he was doing, though I found out later what he

0:13:33.320 --> 0:13:36.439
<v Speaker 1>was doing when they actually came up, and I started thinking, like, dude,

0:13:36.440 --> 0:13:39.559
<v Speaker 1>this guy one. I thought, we're people gonna believe it,

0:13:39.800 --> 0:13:41.640
<v Speaker 1>like where people are really gonna think that somebody's gonna

0:13:41.679 --> 0:13:45.880
<v Speaker 1>pay this much money to like trash talk, some new

0:13:46.000 --> 0:13:49.240
<v Speaker 1>radio DJ that came into town. I knew as soon

0:13:49.280 --> 0:13:52.280
<v Speaker 1>as it came up. Somebody had tweeted it, I think,

0:13:52.400 --> 0:13:55.000
<v Speaker 1>and we saw a picture. Somebody had a listener tweeted

0:13:55.000 --> 0:13:56.760
<v Speaker 1>like wow, look what I saw on the road. And

0:13:56.800 --> 0:13:58.400
<v Speaker 1>I say, as I saw the picture him like Okay,

0:13:58.400 --> 0:14:00.320
<v Speaker 1>this is what he was talking about, Like this is

0:14:00.480 --> 0:14:03.440
<v Speaker 1>the big thing Bone said he was gonna do. Honestly,

0:14:03.520 --> 0:14:04.880
<v Speaker 1>I didn't I didn't know if he was ever going

0:14:04.920 --> 0:14:07.040
<v Speaker 1>to reveal it, Like, I didn't know if he was

0:14:07.040 --> 0:14:08.760
<v Speaker 1>ever going to talk about it or if this is

0:14:08.800 --> 0:14:10.360
<v Speaker 1>just gonna be a thing that he knew that he

0:14:10.400 --> 0:14:14.280
<v Speaker 1>had to do to get people's attention about the show

0:14:14.320 --> 0:14:16.120
<v Speaker 1>and all that. But I didn't know that he was

0:14:16.120 --> 0:14:17.880
<v Speaker 1>going to come out later and talk all about it,

0:14:17.920 --> 0:14:19.600
<v Speaker 1>which is refreshing because when he did, I was like,

0:14:19.640 --> 0:14:21.400
<v Speaker 1>oh yeah, yah, yeah, yeah, the billboards. Yeah, we all

0:14:21.480 --> 0:14:23.560
<v Speaker 1>knew about it. So any would get brought up in

0:14:23.600 --> 0:14:25.640
<v Speaker 1>conversations like people ask you, what would you say? It

0:14:25.720 --> 0:14:27.240
<v Speaker 1>was the worst, man, it was the worst. I had

0:14:27.240 --> 0:14:29.280
<v Speaker 1>to look at them and be like, it's crazy, right,

0:14:29.400 --> 0:14:31.960
<v Speaker 1>Like I don't know, Like I mean, who would hate

0:14:32.000 --> 0:14:34.120
<v Speaker 1>us that much? Like I would start talking about that

0:14:34.160 --> 0:14:36.400
<v Speaker 1>and then just let them kind of go because I

0:14:36.400 --> 0:14:38.440
<v Speaker 1>didn't want to give too much information. I would just

0:14:38.480 --> 0:14:40.840
<v Speaker 1>be like, I know, right, and then they would go off.

0:14:40.880 --> 0:14:43.280
<v Speaker 1>Anyone I would talk to on the streets or whatever

0:14:43.400 --> 0:14:46.160
<v Speaker 1>or play events or whatever, they would be like, dude,

0:14:46.200 --> 0:14:48.600
<v Speaker 1>this is like who would do something like that? Do

0:14:48.640 --> 0:14:50.240
<v Speaker 1>you guys, do you have any idea? Do you think

0:14:50.240 --> 0:14:58.520
<v Speaker 1>it's an artist? Do you think it'd be? Like? Oh't know? Okay,

0:14:58.600 --> 0:15:01.520
<v Speaker 1>So this has been first episode in the series we

0:15:01.600 --> 0:15:06.320
<v Speaker 1>call the Trouble Tapes. Yeah, so I got lucky on

0:15:06.360 --> 0:15:08.960
<v Speaker 1>that one. Probably could have been fired or it could

0:15:09.000 --> 0:15:12.640
<v Speaker 1>have worked out terribly, but in this instance it didn't.

0:15:13.400 --> 0:15:15.240
<v Speaker 1>By the way, I would like to say that I

0:15:15.280 --> 0:15:18.120
<v Speaker 1>do not think Eddie knew, because Eddie never said anything

0:15:18.120 --> 0:15:20.880
<v Speaker 1>to me, and I know Eddie said there, oh, I

0:15:20.920 --> 0:15:22.760
<v Speaker 1>said something big was gonna happen. I say that all

0:15:22.800 --> 0:15:26.120
<v Speaker 1>the time. I don't think any new. He would never

0:15:26.240 --> 0:15:28.480
<v Speaker 1>once said anything to me, and I would think that

0:15:28.480 --> 0:15:31.360
<v Speaker 1>would at least be a side conversation over the years

0:15:31.360 --> 0:15:35.160
<v Speaker 1>and years. Honestly, after hearing Amy, I didn't know that

0:15:35.200 --> 0:15:38.840
<v Speaker 1>she didn't know. So man, I'm able to lock up

0:15:38.840 --> 0:15:42.680
<v Speaker 1>a secret pretty good. And that's the Bobby Cast, Episode

0:15:42.760 --> 0:15:47.120
<v Speaker 1>one the Trouble Tapes. There are more of these to come,

0:15:47.160 --> 0:15:49.160
<v Speaker 1>because well I've been in trouble a whole lot of

0:15:49.200 --> 0:15:52.280
<v Speaker 1>my career. Thank you very much, and we will see

0:15:52.280 --> 0:15:56.240
<v Speaker 1>you on the next episode of the Bobby Cast. Goodbye, everyone,