WEBVTT - EYL #76 Respect the Game

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right.

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<v Speaker 2>Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>All right, guys, welcome backr Lisia. You have a very

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<v Speaker 4>special episode.

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<v Speaker 3>Yeah we're back again.

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<v Speaker 4>Yeah for sure. So the thing wither Lisias, that we

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<v Speaker 4>try to cover every area of business and finance, and

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<v Speaker 4>there's always something just when you think you covered something,

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<v Speaker 4>that's always crazy it's to cover. So today's going to

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<v Speaker 4>be something that we haven't covered at all yet.

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<v Speaker 3>Now, I mean it's like one of them topics that

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<v Speaker 3>we don't ever even think about. Really, I scratched my

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<v Speaker 3>head thinking About'm like, oh damn, yeah, now there's money

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<v Speaker 3>in that. Okay, it's money. It's money and everything for sure.

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<v Speaker 4>So we have a very special guest today, Chantelle Callaway.

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<v Speaker 4>First and foremost, thank.

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<v Speaker 2>You, Welcome, welcome, so blessed to be here. Thank you guys.

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<v Speaker 4>Yes, so the creator of Rhyme Antics, which is a

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<v Speaker 4>board game based around hip hop that promotes uh literacy.

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<v Speaker 2>Correct, Yes, that's exactly what it is.

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<v Speaker 3>I love that education.

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<v Speaker 4>Yeah. So she's been all over the place. I see

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<v Speaker 4>you have Black Enterprise, right up, congratulations, the Breakfast Club,

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<v Speaker 4>and then he was on Brilliant Idiots as well, right I.

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<v Speaker 2>Was, yeah, moving shout out to Charlotte.

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<v Speaker 3>Now this is the full circle.

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<v Speaker 2>Now I always wanted to be here, That's what I'm

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<v Speaker 2>talking about.

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<v Speaker 4>Yeah. So, yeah, so it's a really big deal. She's

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<v Speaker 4>one of id some you one of only three black

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<v Speaker 4>board game designers to make it to big box.

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<v Speaker 2>No, I'm one of three Black Toy Black Toy company

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<v Speaker 2>owners to ever get into. But Lonnie Johnson is an inventor,

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<v Speaker 2>and doctor Johnson has a game company. But then I

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<v Speaker 2>have a game.

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<v Speaker 3>As well, the super Soaker fans. Oh yeah, a bunch

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<v Speaker 3>of those.

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<v Speaker 4>And then we're gonna talk about your target deal that

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<v Speaker 4>you just closed.

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<v Speaker 3>On, Big time, big town.

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<v Speaker 4>Amazing for sure.

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<v Speaker 2>So twenty has been great so far, it's.

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<v Speaker 3>Gonna keep going.

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<v Speaker 4>So back up a little bit, all right, So what

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<v Speaker 4>made you want to do? First of all, can you

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<v Speaker 4>just explain briefly, like what exactly is the game like

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<v Speaker 4>in detail?

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<v Speaker 2>Absolutely so. Rhyme Antics is a dope party game. It's

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<v Speaker 2>also a classroom game. And so it's a vocabulary game

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<v Speaker 2>inspired by hip hop where you have to rap in

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<v Speaker 2>proper English. So you have to spit bars in proper

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<v Speaker 2>English and two teams rap battle in like a cipher setting,

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<v Speaker 2>and it's like facilitated by what you call the scorekeeper,

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<v Speaker 2>who kind of is like the MC between the two

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<v Speaker 2>teams battling. But you just got spit bars in proper

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<v Speaker 2>English while you listen to these music instrumentals. Is really fun,

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<v Speaker 2>but it's very challenging because it makes you think and

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<v Speaker 2>use your brain, which is something a lot of us

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<v Speaker 2>aren't doing these days.

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<v Speaker 3>So you can bring us into the classroom.

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<v Speaker 2>Oh absolutely, yeah, a lot of teachers are using it

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<v Speaker 2>just to engage the kids. I actually created a curriculum

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<v Speaker 2>around the game, and I teach literacy programming at boys

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<v Speaker 2>and Girls clubs.

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<v Speaker 3>Oh nice, Is you have background in education, No, it's not.

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<v Speaker 2>I'm just I was a scholar. Like in school. I

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<v Speaker 2>did very well in school, and I always was an

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<v Speaker 2>avid reader, and I always had like an affection with

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<v Speaker 2>like words. I love words, I loved vocabulary. It was

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<v Speaker 2>like my favorite subject in school. And then I'm a

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<v Speaker 2>hip hop head.

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<v Speaker 3>So we got that in coming.

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<v Speaker 2>Yes, yeah, I'm a huge hip hop head. So you know,

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<v Speaker 2>lyrical geniuses really fascinate me and inspire me. And so

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<v Speaker 2>I created the game for the inn wrapper and all

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<v Speaker 2>of us because I have no bars.

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<v Speaker 4>So the game is mostly based to help English.

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<v Speaker 2>Right, Yes, definitely, yep.

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<v Speaker 4>And okay, so what was the process of actually getting

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<v Speaker 4>a game up and running. A lot of time people

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<v Speaker 4>have ideas in the head and it could be a

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<v Speaker 4>variety of different things. But It's one thing to have

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<v Speaker 4>an idea, and it's a no thing to actually bring

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<v Speaker 4>it to market and actually have a product. So what's

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<v Speaker 4>the process from Okay, I think this is a good

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<v Speaker 4>idea to where you're at now.

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<v Speaker 2>So first it was like an idea, just an idea

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<v Speaker 2>that sat in my family for about seven years. My

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<v Speaker 2>dad came up with this call and response rap game

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<v Speaker 2>during Thanksgiving, and we as a family were just really

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<v Speaker 2>tired of playing like Taboo and Catchphrase, right, because we'd

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<v Speaker 2>been playing those games for years and they're fun, but

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<v Speaker 2>you know, we just was tired of it. So my dad,

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<v Speaker 2>who's an amazing creative genius, kind of came up with

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<v Speaker 2>this call and response rap game, and every time we

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<v Speaker 2>got together thereafter as a family, we always wanted to

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<v Speaker 2>play the game because we have so much fun playing it, right.

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<v Speaker 2>And then so it sat in the family for a

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<v Speaker 2>long time, and I believe it was when Words with

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<v Speaker 2>Friends came out and I started to pay attention to

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<v Speaker 2>like the game market in the industry, and I saw

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<v Speaker 2>how much obscene amounts of money that they were making

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<v Speaker 2>like Words.

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<v Speaker 4>With Friends, and how much money did they make.

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<v Speaker 2>Oh my god, they were making like two hundred and

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<v Speaker 2>fifty thousand dollars a day just hop downloads and what's

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<v Speaker 2>words were friends?

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<v Speaker 3>You don't remember that? No, that game was crazy.

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<v Speaker 2>It was like crap scrabble. It's a digital version of scrabble.

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<v Speaker 3>Yeah, I still remember my high school I nowhere. It

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<v Speaker 3>was like two D and sixty nine points.

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<v Speaker 2>Yeah, it's like it's really fun and engaging. You can

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<v Speaker 2>play it on cross platforms talking with your friends. And

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<v Speaker 2>I was like, but wait, this is just Scrabble and

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<v Speaker 2>a digital version. And then they came out with draw

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<v Speaker 2>something which was pitchionary as a digital version, and that

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<v Speaker 2>was killing them. And then you know, it's really when

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<v Speaker 2>the games online, mobile app games really started to bubble,

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<v Speaker 2>and I started like thinking, like, okay, all these games

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<v Speaker 2>that are coming out are really just reiterations of things

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<v Speaker 2>that already exist. There was nothing really new. And then

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<v Speaker 2>I started researching board games and I saw that everything

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<v Speaker 2>had kind of just been around for a really really

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<v Speaker 2>long time. There was no real innovation until I believe

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<v Speaker 2>the game Cards Against Humanity came out and then you

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<v Speaker 2>saw like a kind of a resurgence of like this

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<v Speaker 2>fun party game. And so it's interesting because the board

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<v Speaker 2>game market specifically has been on a steady increase over

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<v Speaker 2>the past five years. So when people is a very

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<v Speaker 2>viable market.

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<v Speaker 3>I mean it's interesting because like when I think when

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<v Speaker 3>especially this generation is things games, they think in video games,

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<v Speaker 3>but you looked at it and said, now I'm gonna

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<v Speaker 3>go in this route, and I think one of the

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<v Speaker 3>reasons for the rise. And maybe I'm wrong, but it's

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<v Speaker 3>like that brings families together.

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<v Speaker 2>Absolutely, you know.

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<v Speaker 3>I mean, like it's just not like the thanks and everything,

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<v Speaker 3>like everybody has a game night, So to have something

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<v Speaker 3>like this where you tie hip hop in is super.

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<v Speaker 2>Dope, right, And so you know, I used to be

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<v Speaker 2>an event planner prior to you know, starting this journey,

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<v Speaker 2>and that's really one of my passions is like to

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<v Speaker 2>see people have a good time together. And then the

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<v Speaker 2>learning aspect of it was like, okay, so what's better

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<v Speaker 2>than having people laugh and learn at the same time.

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<v Speaker 2>That's pretty dope, especially in an era where like, you know,

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<v Speaker 2>cell phones are really corrupting our brains and we're not

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<v Speaker 2>really learning. Our ability to retain information is really decreasing,

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<v Speaker 2>and so like you know, you have to actually tap

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<v Speaker 2>into your cognitive skills, fluid intelligence, and think and so

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<v Speaker 2>it becomes challenging, but it's really fun.

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<v Speaker 3>That is I mean, we got to use proper English.

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<v Speaker 3>That's pretty challenging, all right.

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<v Speaker 4>So you're come with the idea it's in the family,

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<v Speaker 4>but what's the next steps to actually make it into

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<v Speaker 4>the business.

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<v Speaker 2>So so it's crazy. So it was just idea. Then

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<v Speaker 2>it was a word document that I just like started

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<v Speaker 2>to I, really, this is God working through me, okay,

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<v Speaker 2>because I have no experience whatsoever. I went to school

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<v Speaker 2>for marketing, but as far as game development, I went

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<v Speaker 2>and bought maybe like ten games, all different games, and

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<v Speaker 2>I just kind of laid them out, looked at the

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<v Speaker 2>how to play, the methodology, and then I just started researching,

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<v Speaker 2>like how to create a game? The thing is whatever

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<v Speaker 2>you want to create, Like there's so much information online.

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<v Speaker 2>There's really no excuse of why someone can't do something

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<v Speaker 2>because everything's online. You know, a general blueprint of how

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<v Speaker 2>to do it, and then you just modify as you go.

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<v Speaker 2>But really it was like the methodology on the how

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<v Speaker 2>to play, and then I just started putting together and

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<v Speaker 2>then I started organizing these focused groups with just friends

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<v Speaker 2>and family, different people whoever would have me Like I

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<v Speaker 2>was just calling people. So I organized over a period

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<v Speaker 2>of like three years, maybe like seventy focus groups. I

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<v Speaker 2>would just host house parties. I would crash parties. I

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<v Speaker 2>would bring the game. I'd ask people if they would play.

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<v Speaker 2>The crazy thing is did not look like this. It

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<v Speaker 2>was in a shoebox. The packaging was terrible. The music

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<v Speaker 2>I had it on this big bulky microphone thing.

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<v Speaker 3>In my mind, I'm drawing this up. But it comes

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<v Speaker 3>chante with a shoebox and a speaker inside. Yes, So

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<v Speaker 3>this is why your event planning comes into play, right,

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<v Speaker 3>you're organizing people with a prototype. Are you looking at

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<v Speaker 3>you like you're crazy? Never?

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<v Speaker 2>They were always really receptive, and I mean I believe

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<v Speaker 2>that's one of the things that made me keep going

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<v Speaker 2>like I have something, because I would really, you know,

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<v Speaker 2>people had a great time, and so they'd be like,

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<v Speaker 2>you really had something, And then I would have them

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<v Speaker 2>fill out a little survey like what did you think,

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<v Speaker 2>what would you change? What would you you know? And

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<v Speaker 2>so at the end of like three years, as I

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<v Speaker 2>kept going, I had a big stack of what I

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<v Speaker 2>needed to change, and I would just modify it as

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<v Speaker 2>I go. And then when I moved to New York

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<v Speaker 2>in twenty fourteen. So I moved to New York with

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<v Speaker 2>the sole purpose of like just growing the business and

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<v Speaker 2>really taking it to the next level, because I had

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<v Speaker 2>hit a ceiling in Boston, where I'm from, and I

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<v Speaker 2>just felt like I couldn't grow there. So I was like,

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<v Speaker 2>this is a game for hip hop. I'm moving to

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<v Speaker 2>New York, the birthplace of Yeah. I was like, I

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<v Speaker 2>gotta go to New York because that's where it's gonna blow.

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<v Speaker 2>And so I moved here and just things started happening

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<v Speaker 2>for me. So it's really been a great blessing. So anyway,

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<v Speaker 2>I'm still in prototype phase when I moved to New

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<v Speaker 2>York and then, I mean I moved here with absolutely nothing.

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<v Speaker 2>I don't know if other people heard my story, but

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<v Speaker 2>I moved here with I left a very comfortable situation

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<v Speaker 2>in Boston to move here with nothing. I was like

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<v Speaker 2>stayed in shelter. And I found this really dope accelerator

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<v Speaker 2>program that had all these different pitch competitions, and they,

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<v Speaker 2>you know, prepared me for the pitch competitions and I

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<v Speaker 2>want all of them. And so I was able to

0:11:15.440 --> 0:11:20.320
<v Speaker 2>get some seed capital to hire a professional packaging designer

0:11:20.360 --> 0:11:22.720
<v Speaker 2>and she just so happened to have worked for Hasbro.

0:11:22.920 --> 0:11:24.760
<v Speaker 3>Can we talk about what a pitch competition is?

0:11:24.960 --> 0:11:25.160
<v Speaker 2>Yeah?

0:11:25.200 --> 0:11:29.160
<v Speaker 3>Absolutely, yeah, So like what how do you find them? Like,

0:11:29.240 --> 0:11:31.679
<v Speaker 3>what is what is the preparation for? What is that

0:11:31.720 --> 0:11:32.439
<v Speaker 3>like going through it?

0:11:33.040 --> 0:11:36.960
<v Speaker 2>So pitch competitions are everywhere you can go on like

0:11:38.200 --> 0:11:42.000
<v Speaker 2>for any entrepreneur trying to like just see if their

0:11:42.200 --> 0:11:47.120
<v Speaker 2>business has any feasibility. There are meetups in every state,

0:11:47.160 --> 0:11:50.000
<v Speaker 2>So meetup dot com. That's where I discovered these different

0:11:50.040 --> 0:11:53.800
<v Speaker 2>like pitch meetups. And they'll always be investors there who

0:11:53.840 --> 0:11:56.280
<v Speaker 2>will give you feedback, just like shark Tank little mini

0:11:56.320 --> 0:11:59.160
<v Speaker 2>shark Tank events in every state, And like I said,

0:11:59.240 --> 0:12:01.480
<v Speaker 2>meetup dot com you can find them right on there.

0:12:01.520 --> 0:12:05.280
<v Speaker 2>That's where I found them. And the way you prepare

0:12:05.480 --> 0:12:08.640
<v Speaker 2>is you watch a lot of Shark Tank. That's what

0:12:08.760 --> 0:12:14.000
<v Speaker 2>I did, No, you know, honestly, watching shark Tank is

0:12:14.080 --> 0:12:15.080
<v Speaker 2>really what prepared me.

0:12:15.240 --> 0:12:18.480
<v Speaker 3>So a lot of nights in the mirror, like preparing, yes,

0:12:18.520 --> 0:12:19.080
<v Speaker 3>and just.

0:12:19.080 --> 0:12:21.720
<v Speaker 2>You know, there's a lot of information online, especially now

0:12:21.800 --> 0:12:24.240
<v Speaker 2>after shark Tank's been so successful, Like I had the

0:12:24.240 --> 0:12:28.520
<v Speaker 2>perfect pitch, how short it should be, how quick you know,

0:12:28.600 --> 0:12:30.920
<v Speaker 2>how quick you have to engage and just you know,

0:12:31.480 --> 0:12:34.480
<v Speaker 2>tell the investor the problem you're trying to solve, and

0:12:34.559 --> 0:12:38.680
<v Speaker 2>you know why you're the solution. And so you know,

0:12:38.800 --> 0:12:41.640
<v Speaker 2>my angle was there's nothing like this board games or

0:12:41.679 --> 0:12:45.079
<v Speaker 2>recession proof, you know, like all those things that are

0:12:45.240 --> 0:12:49.120
<v Speaker 2>unique about the product. Yeah, and I won three of them,

0:12:49.160 --> 0:12:51.520
<v Speaker 2>and it was it was just super dope. And like

0:12:51.559 --> 0:12:53.760
<v Speaker 2>I said, I was able to get enough money.

0:12:53.480 --> 0:12:56.040
<v Speaker 4>To how much money did you get.

0:12:55.679 --> 0:12:59.600
<v Speaker 2>Over twenty thousand? Okay, I won three different competitions and

0:12:59.720 --> 0:13:03.760
<v Speaker 2>it was accumulative of about twenty thousand dollars and I

0:13:03.800 --> 0:13:07.000
<v Speaker 2>was able to hire a professional packaging developer who worked

0:13:07.000 --> 0:13:11.040
<v Speaker 2>for Hasbro, and then I had this professional packaging And

0:13:11.160 --> 0:13:14.640
<v Speaker 2>then the next step was I did an indiego go

0:13:15.120 --> 0:13:18.200
<v Speaker 2>campaign because I was I was sure at that point,

0:13:18.280 --> 0:13:20.920
<v Speaker 2>like I officially have a product I can sell and

0:13:20.960 --> 0:13:23.000
<v Speaker 2>bring to the marketplace and I know it will sell.

0:13:23.480 --> 0:13:25.040
<v Speaker 3>Can you just explain what indigogo is.

0:13:25.200 --> 0:13:28.920
<v Speaker 2>Yeah, So indiego go is like Kickstarter. It's a crowdfunding

0:13:30.880 --> 0:13:35.840
<v Speaker 2>campaign where you test out your idea or your product

0:13:35.960 --> 0:13:37.839
<v Speaker 2>to see if there's a need for it, like if

0:13:37.920 --> 0:13:40.400
<v Speaker 2>people will actually buy it. People you don't know, because

0:13:40.400 --> 0:13:42.600
<v Speaker 2>we know your family and friends are gonna support you,

0:13:42.920 --> 0:13:46.640
<v Speaker 2>maybe right, And a lot of times friends and family

0:13:46.720 --> 0:13:49.240
<v Speaker 2>can be biased because they love you. But these this

0:13:49.400 --> 0:13:51.720
<v Speaker 2>is for people who don't know you, you know, who

0:13:52.040 --> 0:13:55.040
<v Speaker 2>actually are really might be interested in the product you have,

0:13:55.120 --> 0:13:57.880
<v Speaker 2>and it really tests to see to give you some

0:13:57.920 --> 0:14:02.400
<v Speaker 2>successful traction, and that's what it did. So I just

0:14:02.440 --> 0:14:06.960
<v Speaker 2>want to really speak to people about crowndfunding campaigns. They're

0:14:06.960 --> 0:14:10.240
<v Speaker 2>really really important. That's really the first step before you

0:14:10.440 --> 0:14:12.199
<v Speaker 2>go out there and put a bunch of money into

0:14:12.240 --> 0:14:14.079
<v Speaker 2>something you don't know it's gonna work, you know what

0:14:14.120 --> 0:14:18.040
<v Speaker 2>I mean. So you got to organize a campaign. There's

0:14:18.080 --> 0:14:20.360
<v Speaker 2>a lot of planning that goes into that. I mean,

0:14:20.360 --> 0:14:22.640
<v Speaker 2>it took me maybe like eight months to prepare for

0:14:22.680 --> 0:14:26.280
<v Speaker 2>that of just gathering people's information. All the people I

0:14:26.880 --> 0:14:30.400
<v Speaker 2>focused group tested. I had all their emails and just

0:14:30.520 --> 0:14:34.880
<v Speaker 2>different events, I had people networking. I had saved so

0:14:35.640 --> 0:14:38.680
<v Speaker 2>much maybe like two thousand names, and so that was

0:14:38.680 --> 0:14:41.480
<v Speaker 2>really like the core of my.

0:14:43.200 --> 0:14:44.920
<v Speaker 4>So I like, I like the idea that you said

0:14:44.920 --> 0:14:47.000
<v Speaker 4>that you did the focus groups, going back to that

0:14:47.040 --> 0:14:49.960
<v Speaker 4>because that's something I even like major corporations do. But

0:14:50.480 --> 0:14:52.760
<v Speaker 4>it's like you got to be creative as an entrepreneur,

0:14:53.160 --> 0:14:55.720
<v Speaker 4>So to start out small and to say, okay, well

0:14:55.920 --> 0:14:58.560
<v Speaker 4>I have friends and family in the area, and I'll

0:14:58.600 --> 0:15:00.200
<v Speaker 4>just have like house parties you see that, like with

0:15:00.280 --> 0:15:03.880
<v Speaker 4>jewelry stuff like that, and it's like you're actually testing

0:15:03.880 --> 0:15:06.720
<v Speaker 4>it and hopefully you get like honest feedback and then

0:15:06.720 --> 0:15:08.800
<v Speaker 4>you can kind of tweak it. That's people pay millions

0:15:08.840 --> 0:15:11.880
<v Speaker 4>of dollars for market research. What is market research before?

0:15:11.920 --> 0:15:13.360
<v Speaker 4>And that's important to a lot of times people have

0:15:13.440 --> 0:15:16.200
<v Speaker 4>idea and they just go to the public with it,

0:15:16.320 --> 0:15:19.040
<v Speaker 4>but it's not tested yet, So you're testing it in

0:15:19.080 --> 0:15:22.160
<v Speaker 4>the small sample size before you're actually taking it. And

0:15:22.240 --> 0:15:23.960
<v Speaker 4>then I like the idea that you said that you

0:15:24.160 --> 0:15:26.400
<v Speaker 4>kept the data. Were talking about data a lot kept

0:15:26.400 --> 0:15:29.880
<v Speaker 4>the data everybody. So now when you finally have it

0:15:29.920 --> 0:15:32.720
<v Speaker 4>worked out, you can reach out to those people to

0:15:32.720 --> 0:15:35.200
<v Speaker 4>see if they want to support financially. Right, because you

0:15:35.280 --> 0:15:38.040
<v Speaker 4>know them and they've already you know, tried the product out,

0:15:38.360 --> 0:15:41.480
<v Speaker 4>so they'll probably be more receptive to financially support than

0:15:41.520 --> 0:15:44.760
<v Speaker 4>somebody that doesn't know what they've never heard of it before.

0:15:44.160 --> 0:15:44.280
<v Speaker 2>Right.

0:15:45.240 --> 0:15:47.040
<v Speaker 3>Do you have a team or are you doing this

0:15:47.080 --> 0:15:50.320
<v Speaker 3>all independent? Because it sounds like a lot it's.

0:15:50.120 --> 0:15:52.720
<v Speaker 2>A lot sometimes I think back of like how far

0:15:52.760 --> 0:15:55.040
<v Speaker 2>I've come and how much work I've actually done, because

0:15:55.040 --> 0:15:58.280
<v Speaker 2>people like you deserve, you know, the success you're having now,

0:15:58.320 --> 0:16:00.800
<v Speaker 2>You've worked really hard, and I'm just like, you know,

0:16:00.840 --> 0:16:02.600
<v Speaker 2>a lot of times it didn't feel like work because

0:16:02.600 --> 0:16:05.400
<v Speaker 2>it's my passion, so it's felt like, you know, just good.

0:16:05.880 --> 0:16:08.240
<v Speaker 2>But when I think about how much work I've actually,

0:16:08.320 --> 0:16:11.160
<v Speaker 2>like those years of those focus groups, you know, having

0:16:11.160 --> 0:16:15.520
<v Speaker 2>no money, all the chicken I baked for those house parties,

0:16:15.960 --> 0:16:18.160
<v Speaker 2>you know, shout out to my sister helped me with

0:16:18.240 --> 0:16:22.840
<v Speaker 2>the chicken. But you know, just I've put so much work,

0:16:22.840 --> 0:16:26.320
<v Speaker 2>in time, sweat, equity into it in my own capital obviously,

0:16:28.520 --> 0:16:29.840
<v Speaker 2>But what was the question s, So.

0:16:29.760 --> 0:16:32.320
<v Speaker 4>How much money were you able to raise from Indiegogo?

0:16:33.040 --> 0:16:37.040
<v Speaker 2>Eleven thousand dollars and so I pre sold my goal

0:16:37.200 --> 0:16:39.600
<v Speaker 2>was ten That's always kind of a good place to

0:16:39.640 --> 0:16:43.560
<v Speaker 2>start ten thousand. A lot of people see these crowdfundings

0:16:43.560 --> 0:16:46.480
<v Speaker 2>campaigns who have like raised millions of dollars and that's

0:16:46.560 --> 0:16:49.480
<v Speaker 2>like they put so much money into the marketing for

0:16:49.560 --> 0:16:51.520
<v Speaker 2>those things. But a good rule of them is kind

0:16:51.560 --> 0:16:56.000
<v Speaker 2>of start at the ten thousand level. And again, having

0:16:56.040 --> 0:17:00.600
<v Speaker 2>that data a core you know, list of people who

0:17:00.640 --> 0:17:03.280
<v Speaker 2>you know will probably support the product is really good,

0:17:03.320 --> 0:17:06.120
<v Speaker 2>and then just the right commercials. A lot of things

0:17:06.119 --> 0:17:08.760
<v Speaker 2>that go into it, the planning process, so never never

0:17:08.960 --> 0:17:11.399
<v Speaker 2>just think you're gonna throw up a video and a

0:17:11.440 --> 0:17:13.720
<v Speaker 2>bunch of people. The money is gonna come falling in

0:17:13.720 --> 0:17:14.080
<v Speaker 2>and a win.

0:17:15.840 --> 0:17:17.560
<v Speaker 4>So you had to make a commercial.

0:17:17.240 --> 0:17:18.280
<v Speaker 2>Yes, had to make a.

0:17:18.560 --> 0:17:19.800
<v Speaker 4>How did you do that? What was the process for

0:17:19.840 --> 0:17:20.119
<v Speaker 4>doing that?

0:17:21.119 --> 0:17:22.560
<v Speaker 2>I hired a videographer.

0:17:22.880 --> 0:17:24.960
<v Speaker 4>I just did it.

0:17:25.320 --> 0:17:30.560
<v Speaker 2>I wrote everything, you guys everything. I'm a wonder woman,

0:17:31.800 --> 0:17:35.400
<v Speaker 2>so you can check it out. It's still up on YouTube.

0:17:35.400 --> 0:17:38.760
<v Speaker 2>But I organized people. I like did this scene where

0:17:38.800 --> 0:17:41.879
<v Speaker 2>I crashed a game night and I took the cards

0:17:41.920 --> 0:17:44.159
<v Speaker 2>out their hand and I was like, nah, y'all need this.

0:17:45.600 --> 0:17:49.040
<v Speaker 2>It was so corny, but it was funny and but

0:17:49.080 --> 0:17:51.080
<v Speaker 2>like it really got a response out of people. So

0:17:51.119 --> 0:17:53.879
<v Speaker 2>I ended up pre selling three hundred units of the

0:17:53.960 --> 0:17:58.040
<v Speaker 2>game based on just one prototype that I had.

0:17:58.200 --> 0:18:02.800
<v Speaker 4>So on indiegg it's like a million different things. So

0:18:03.359 --> 0:18:04.400
<v Speaker 4>how do you get placed?

0:18:04.720 --> 0:18:08.480
<v Speaker 2>Like you place yourself? You just uploaded as far.

0:18:08.440 --> 0:18:12.439
<v Speaker 4>As all right, I go to Indiegogo, like I assume

0:18:12.480 --> 0:18:14.639
<v Speaker 4>the most popular, the ones with the most tractions come

0:18:14.680 --> 0:18:16.480
<v Speaker 4>in the first page or the like you type in

0:18:16.520 --> 0:18:19.359
<v Speaker 4>like game or is it like under categories stuff.

0:18:19.080 --> 0:18:24.360
<v Speaker 2>Like categories category it's board games, then there's video games,

0:18:24.440 --> 0:18:26.840
<v Speaker 2>and they have toys and they have projects they have

0:18:27.960 --> 0:18:33.560
<v Speaker 2>It's basically like what's that GoFundMe, but for businesses, so

0:18:33.640 --> 0:18:36.359
<v Speaker 2>you could do a GoFundMe too. People have done that.

0:18:36.800 --> 0:18:42.639
<v Speaker 2>But Indiegogo specifically and Kickstarter are where you know, most

0:18:42.720 --> 0:18:46.800
<v Speaker 2>like products launch. But the difference between Kickstarter, which is

0:18:47.320 --> 0:18:50.639
<v Speaker 2>way more well known than indiego go is a Kickstarter

0:18:50.760 --> 0:18:55.040
<v Speaker 2>has all money in rule where like you have to

0:18:55.160 --> 0:18:57.680
<v Speaker 2>raise that fundraising goal or all the money goes back

0:18:57.720 --> 0:18:59.960
<v Speaker 2>to the backers. Even if you're like a dollar under

0:19:00.119 --> 0:19:01.840
<v Speaker 2>your goal, all the money will go back if you

0:19:01.840 --> 0:19:04.760
<v Speaker 2>didn't raise your goal. Indiegog you get to keep all

0:19:04.760 --> 0:19:05.800
<v Speaker 2>the money you raise.

0:19:05.920 --> 0:19:09.760
<v Speaker 4>And they become equity partners. Right, No, they're not. It's not.

0:19:11.520 --> 0:19:16.160
<v Speaker 2>There are a couple of other crowdfunding I believe sites

0:19:16.160 --> 0:19:19.600
<v Speaker 2>that do take equity, but not not Indiegogo or Kickstarter.

0:19:19.800 --> 0:19:22.359
<v Speaker 4>So it's just support. Did they get anything for it?

0:19:22.400 --> 0:19:24.960
<v Speaker 4>They do get a percentage, yes, a percentage of the game.

0:19:25.240 --> 0:19:28.080
<v Speaker 2>They get a percentage of the total amount that you raise.

0:19:28.520 --> 0:19:30.800
<v Speaker 3>So like if you raise ten thousand and three something

0:19:30.840 --> 0:19:31.040
<v Speaker 3>like that.

0:19:31.480 --> 0:19:34.440
<v Speaker 2>No, no, no, Indigogo took a percent.

0:19:34.560 --> 0:19:38.880
<v Speaker 4>People that pay, they're just paying support they actually get.

0:19:38.920 --> 0:19:41.359
<v Speaker 2>So there's different levels. Sorry I skip that part. So

0:19:41.400 --> 0:19:45.359
<v Speaker 2>there's different levels of backing packages that you offer to

0:19:45.480 --> 0:19:48.280
<v Speaker 2>your people. So it might for five dollars you get

0:19:48.280 --> 0:19:52.200
<v Speaker 2>a thank you for you know, a dollar, you get

0:19:52.200 --> 0:19:56.040
<v Speaker 2>a shot out on whatever. And then I had you

0:19:56.040 --> 0:19:59.240
<v Speaker 2>could get one game. Some people got two games, two

0:19:59.280 --> 0:20:02.679
<v Speaker 2>games and a tea shirt. The thousand dollars level was

0:20:02.800 --> 0:20:06.120
<v Speaker 2>four games, and then I would give a small donation

0:20:06.320 --> 0:20:09.000
<v Speaker 2>to the Boys and Girls Club. So I had a

0:20:09.000 --> 0:20:12.800
<v Speaker 2>philanthropic edge to it. And so that's how you design

0:20:12.840 --> 0:20:17.160
<v Speaker 2>your packages that you know to best intrigue your your backers.

0:20:17.160 --> 0:20:19.359
<v Speaker 4>I guess, okay, so you raised a ten thousand, You

0:20:19.400 --> 0:20:21.960
<v Speaker 4>had a twenty thousand originally which helped you. Then you

0:20:22.040 --> 0:20:24.879
<v Speaker 4>raise additional ten thousand. Yes, now you're like thirty thousand

0:20:24.920 --> 0:20:27.960
<v Speaker 4>that you raised, So what happens after that?

0:20:28.880 --> 0:20:30.280
<v Speaker 5>I'm living in New York and I'm.

0:20:35.400 --> 0:20:40.439
<v Speaker 2>So what happened after that? So after that? After so

0:20:40.520 --> 0:20:45.280
<v Speaker 2>I had a rough time. So after the campaign was over,

0:20:46.680 --> 0:20:51.080
<v Speaker 2>now was manufacturing right? And so finding the manufacturer. So

0:20:51.760 --> 0:20:54.520
<v Speaker 2>if you've ever manufactured a product or tried to get

0:20:54.760 --> 0:20:57.760
<v Speaker 2>a product developed in the US, you know, the pricing

0:20:57.880 --> 0:21:01.120
<v Speaker 2>compared to China is like a huge, huge difference, right,

0:21:01.480 --> 0:21:04.840
<v Speaker 2>So for me to produce this product here in US

0:21:04.920 --> 0:21:08.400
<v Speaker 2>would be about fifteen dollars a unit versus China, where

0:21:08.400 --> 0:21:11.520
<v Speaker 2>it's five. So I had to find a manufacturer in

0:21:11.600 --> 0:21:15.280
<v Speaker 2>China who was like and I was recommended. Thank god.

0:21:15.320 --> 0:21:17.320
<v Speaker 2>I had like a kind of an agent at the

0:21:17.359 --> 0:21:19.200
<v Speaker 2>time who was trying to help me shop the game

0:21:20.000 --> 0:21:22.720
<v Speaker 2>for a licensing deal, and so he knew people and

0:21:22.800 --> 0:21:25.600
<v Speaker 2>he introduced me to a great manufacturer in China, and

0:21:25.640 --> 0:21:28.920
<v Speaker 2>I just got really lucky. But I did everything, which

0:21:28.960 --> 0:21:32.880
<v Speaker 2>is crazy, via email, never had one conversation with these

0:21:32.920 --> 0:21:37.160
<v Speaker 2>people to come up with the proper specs and everything

0:21:37.240 --> 0:21:40.840
<v Speaker 2>I wanted, And it was really seamless.

0:21:41.080 --> 0:21:42.640
<v Speaker 3>Dealing with those was a quick process.

0:21:42.920 --> 0:21:45.320
<v Speaker 2>Yeah, it was very quick. They send you a sample

0:21:45.440 --> 0:21:47.440
<v Speaker 2>and then you go back and forth about you know,

0:21:47.800 --> 0:21:50.960
<v Speaker 2>the specifics you want, and then you come up with

0:21:51.000 --> 0:21:51.760
<v Speaker 2>the final product.

0:21:52.359 --> 0:21:52.520
<v Speaker 4>What.

0:21:52.960 --> 0:21:56.760
<v Speaker 2>It took a whole year though to get the indie

0:21:56.840 --> 0:22:01.480
<v Speaker 2>Go Go packages to my people though, because this game

0:22:01.520 --> 0:22:04.960
<v Speaker 2>has so much copy in it that we kept finding mistakes,

0:22:05.359 --> 0:22:07.639
<v Speaker 2>and every time I found a mistake, I would have

0:22:07.760 --> 0:22:12.159
<v Speaker 2>to you know, stop the production process, have my graphic

0:22:12.240 --> 0:22:15.600
<v Speaker 2>designer fix it recent and so it was like that

0:22:15.760 --> 0:22:19.720
<v Speaker 2>was a real like tedious nightmare, and so we finally

0:22:19.840 --> 0:22:22.040
<v Speaker 2>kind of got it right. And you know, sometimes I

0:22:22.080 --> 0:22:25.040
<v Speaker 2>still find little errors once in a while and I'll

0:22:25.080 --> 0:22:28.560
<v Speaker 2>just fix it. I'm just being honest, like little tiny ones.

0:22:28.600 --> 0:22:31.560
<v Speaker 2>I'm very detailed oriented. But it's like this game has

0:22:31.600 --> 0:22:34.480
<v Speaker 2>over two thousand words in it, you know alone, and

0:22:34.520 --> 0:22:36.040
<v Speaker 2>then just all that. But these are the things a

0:22:36.040 --> 0:22:38.240
<v Speaker 2>lot of people don't know. There's plenty of products on shelves.

0:22:38.400 --> 0:22:42.640
<v Speaker 3>There's like little that's the update division. We got the update.

0:22:42.440 --> 0:22:45.320
<v Speaker 2>Division, right, Yeah, this is perfect now. So anything you

0:22:45.320 --> 0:22:46.080
<v Speaker 2>get now is perfect.

0:22:46.119 --> 0:22:47.720
<v Speaker 4>So when you first started selling, you was selling it

0:22:47.760 --> 0:22:49.480
<v Speaker 4>direct to consumer online.

0:22:49.160 --> 0:22:53.000
<v Speaker 2>Or yeah, I was direct to consumer online, yep. And

0:22:53.080 --> 0:22:57.639
<v Speaker 2>then I started immediately like going after stores. So like

0:22:57.720 --> 0:23:01.760
<v Speaker 2>I got into a couple of stores in New Jersey,

0:23:01.840 --> 0:23:05.320
<v Speaker 2>I think was my first retailer, and then I was

0:23:05.320 --> 0:23:08.760
<v Speaker 2>in Boston and then you know, now I'm in forty

0:23:08.760 --> 0:23:09.720
<v Speaker 2>five stores now.

0:23:10.119 --> 0:23:11.640
<v Speaker 4>So when you go to stores, how does that work?

0:23:11.680 --> 0:23:14.240
<v Speaker 4>Is it? Like on consignment or they have to buy

0:23:14.280 --> 0:23:14.880
<v Speaker 4>it from you.

0:23:14.840 --> 0:23:18.840
<v Speaker 2>They buy it from me. Case order ten units is

0:23:18.880 --> 0:23:21.480
<v Speaker 2>the minimum, and you know, I really try to push

0:23:21.520 --> 0:23:25.840
<v Speaker 2>two units on a store, but you know you could

0:23:26.119 --> 0:23:28.280
<v Speaker 2>when you have like when you're shopping it to like

0:23:28.359 --> 0:23:31.960
<v Speaker 2>chain stores like Newberry Comics, who's one of my biggest

0:23:32.080 --> 0:23:35.760
<v Speaker 2>chain stores right now. They buy a couple of cases

0:23:35.840 --> 0:23:38.760
<v Speaker 2>per store, So that's when the money starts to come

0:23:38.840 --> 0:23:41.560
<v Speaker 2>to the cases selling, you know, and they're going through

0:23:41.600 --> 0:23:42.720
<v Speaker 2>them and they're reordering.

0:23:42.840 --> 0:23:46.320
<v Speaker 3>That's now you're shipping those out yourself. Correct, So you're

0:23:46.320 --> 0:23:48.159
<v Speaker 3>a distributed everything.

0:23:48.720 --> 0:23:49.680
<v Speaker 2>I'm the wonder woman.

0:23:50.040 --> 0:23:52.520
<v Speaker 4>So you're getting it from China. What's the turnaround time

0:23:52.560 --> 0:23:52.880
<v Speaker 4>for that?

0:23:53.160 --> 0:23:56.000
<v Speaker 2>Forty five days days? I was like, okay, yeah, so

0:23:56.600 --> 0:24:01.320
<v Speaker 2>let me tell you this. Last Christmas late on the

0:24:01.600 --> 0:24:03.840
<v Speaker 2>on getting it in. So for holiday you have to

0:24:03.880 --> 0:24:07.720
<v Speaker 2>have your orders into China by like June in order

0:24:07.760 --> 0:24:12.720
<v Speaker 2>to get it here on time for October because everybody's

0:24:12.720 --> 0:24:16.359
<v Speaker 2>shipping at that time. And so this past year I

0:24:16.520 --> 0:24:18.480
<v Speaker 2>missed the mark and so I had to have the

0:24:18.560 --> 0:24:22.639
<v Speaker 2>games shipped to California, picked up by a truck and

0:24:24.080 --> 0:24:26.520
<v Speaker 2>transport it here to Jersey in order to get it

0:24:26.560 --> 0:24:31.560
<v Speaker 2>here in fourteen days, because if it ships to the

0:24:31.600 --> 0:24:35.520
<v Speaker 2>east side, to the East coast from China, because it

0:24:35.560 --> 0:24:40.439
<v Speaker 2>has to go around Africa, it takes a full month

0:24:40.560 --> 0:24:41.040
<v Speaker 2>to do that.

0:24:41.480 --> 0:24:44.840
<v Speaker 4>Oh wow, So how is it now with the coronavirus?

0:24:45.000 --> 0:24:47.640
<v Speaker 2>I'm thinking now, like, yeah, so that's funny you ask.

0:24:49.840 --> 0:24:51.520
<v Speaker 2>I think a lot of companies are going to be

0:24:51.520 --> 0:24:55.720
<v Speaker 2>affected by it. But my manufacturer, who I just touched

0:24:55.720 --> 0:24:58.040
<v Speaker 2>base with a couple of days ago, said that they're

0:24:58.080 --> 0:24:58.800
<v Speaker 2>fine so far.

0:24:59.240 --> 0:24:59.400
<v Speaker 3>Ok.

0:24:59.680 --> 0:25:02.960
<v Speaker 2>Yeah, but you know, I can imagine if it really

0:25:03.000 --> 0:25:05.560
<v Speaker 2>gets out of control that it might be a problem

0:25:05.600 --> 0:25:06.560
<v Speaker 2>for some other business.

0:25:06.760 --> 0:25:09.520
<v Speaker 3>Yeah. I mean if it does, it is doing manufacturer

0:25:09.560 --> 0:25:11.640
<v Speaker 3>here in the States an option for you, or it's going.

0:25:11.640 --> 0:25:14.480
<v Speaker 2>To try to I can't even think of that now.

0:25:14.480 --> 0:25:16.320
<v Speaker 4>So that's that brings up a broader point because a

0:25:16.320 --> 0:25:19.520
<v Speaker 4>lot of times people, especially like the political season and

0:25:19.560 --> 0:25:21.880
<v Speaker 4>like apple things of that nature. I remember a few

0:25:21.960 --> 0:25:24.600
<v Speaker 4>years ago and like it's like bring jobs back to America,

0:25:24.800 --> 0:25:27.240
<v Speaker 4>produce stuff in America. I remember I forgot who it was,

0:25:27.280 --> 0:25:29.520
<v Speaker 4>but I think it was I think it was with

0:25:29.640 --> 0:25:31.240
<v Speaker 4>Tim Cook or one of these guys, and he was

0:25:31.240 --> 0:25:36.480
<v Speaker 4>saying impossible, like you can't we can't because the cost

0:25:36.640 --> 0:25:40.320
<v Speaker 4>in China and Asia, it's not even possible, like to

0:25:40.320 --> 0:25:44.880
<v Speaker 4>make a profit in America is so much higher. Yeah,

0:25:44.920 --> 0:25:46.320
<v Speaker 4>that's true on your level.

0:25:46.720 --> 0:25:50.120
<v Speaker 2>So I mean, you know, at five thousand units I

0:25:50.240 --> 0:25:53.560
<v Speaker 2>order these, I'm paying like, you know, four dollars landed

0:25:53.760 --> 0:25:55.680
<v Speaker 2>here delivered.

0:25:55.480 --> 0:25:58.080
<v Speaker 4>Yeah, shipping and everything.

0:25:57.760 --> 0:26:00.959
<v Speaker 2>Shipping and everything. Yeah, So if if I were to

0:26:01.359 --> 0:26:03.600
<v Speaker 2>get this produced here, like I told you, the starting

0:26:03.680 --> 0:26:06.800
<v Speaker 2>price is fifteen dollars per unit versus four.

0:26:06.880 --> 0:26:10.680
<v Speaker 4>Not including shipping, not including so you're looking like twenty

0:26:10.760 --> 0:26:11.800
<v Speaker 4>twenty dollars.

0:26:11.640 --> 0:26:14.840
<v Speaker 2>So I would yeah, and so I would have to

0:26:15.200 --> 0:26:18.240
<v Speaker 2>charge my customer, you know, fifty exact.

0:26:18.280 --> 0:26:20.480
<v Speaker 3>That's what I'm thinking, like that the price of the

0:26:20.520 --> 0:26:21.080
<v Speaker 3>game is gonna have.

0:26:21.080 --> 0:26:23.800
<v Speaker 2>To go up, right, which no one's going to buy

0:26:23.800 --> 0:26:24.919
<v Speaker 2>the game for fifty dollars.

0:26:26.160 --> 0:26:27.120
<v Speaker 3>It's gonna be a tough sell.

0:26:27.440 --> 0:26:30.520
<v Speaker 2>Yeah, So I feel bad for whoever may be affected.

0:26:30.560 --> 0:26:33.280
<v Speaker 2>But let's hope it gets contained and we don't have

0:26:33.320 --> 0:26:34.000
<v Speaker 2>these issues.

0:26:34.160 --> 0:26:36.320
<v Speaker 4>Yeah. Yeah, Well it's something like I said some other

0:26:36.359 --> 0:26:38.639
<v Speaker 4>thing on a broader scale tool for businesses, like we

0:26:38.760 --> 0:26:42.000
<v Speaker 4>have to find a way to compete because it's not

0:26:42.040 --> 0:26:44.480
<v Speaker 4>going to happen and more and more products is just

0:26:44.480 --> 0:26:47.479
<v Speaker 4>gonna be made an Asia and China because it just

0:26:47.560 --> 0:26:49.520
<v Speaker 4>makes sense financially. I mean, it just is what it's

0:26:49.520 --> 0:26:51.600
<v Speaker 4>trying to make a profit. Yeah, it's it's like it's

0:26:51.640 --> 0:26:54.840
<v Speaker 4>no brainer. All right. Well, in the next second, we're

0:26:54.840 --> 0:26:58.320
<v Speaker 4>going to talk about the business behind gaming industries. A

0:26:58.320 --> 0:26:59.240
<v Speaker 4>billion dollar industry.

0:26:59.480 --> 0:27:01.240
<v Speaker 3>Yeah, I think we've all been part of it.

0:27:01.440 --> 0:27:04.320
<v Speaker 4>Yeah, something that people should be aware. All right, So

0:27:04.359 --> 0:27:06.280
<v Speaker 4>you know, I talk something about the business, but I

0:27:06.280 --> 0:27:09.320
<v Speaker 4>had a question. So, yeah, you said that big what

0:27:09.400 --> 0:27:10.000
<v Speaker 4>is big box?

0:27:10.040 --> 0:27:14.520
<v Speaker 2>What is that big box? Are you know your targets Walmarts,

0:27:14.720 --> 0:27:18.399
<v Speaker 2>Barns and Nobles, Okay, the huge department retail stores.

0:27:18.480 --> 0:27:22.119
<v Speaker 4>Yeah, okay, so there's only three black game makers.

0:27:21.880 --> 0:27:26.760
<v Speaker 2>That are in so uh no. So when it comes

0:27:26.760 --> 0:27:31.640
<v Speaker 2>to the board game category, I'm the first black female

0:27:31.880 --> 0:27:37.240
<v Speaker 2>board game inventor with a provisional patent. So I've gotten

0:27:37.359 --> 0:27:41.840
<v Speaker 2>some backlash with people say, no, my homegirl invented a game,

0:27:42.280 --> 0:27:45.960
<v Speaker 2>and I'm like, okay, well I've never seen her game.

0:27:46.440 --> 0:27:48.240
<v Speaker 2>And if you did not do the work to get

0:27:48.280 --> 0:27:51.320
<v Speaker 2>it in stores, to get a patent, to do everything

0:27:51.359 --> 0:27:53.439
<v Speaker 2>you need to do to get the exposure and to

0:27:53.480 --> 0:27:56.359
<v Speaker 2>make it a real product, then I'm sorry, we're gonna

0:27:56.400 --> 0:27:57.360
<v Speaker 2>just argue about that.

0:27:57.400 --> 0:27:59.800
<v Speaker 3>I mean, I'm like thinking about that, Like the intellectual property,

0:28:00.080 --> 0:28:03.920
<v Speaker 3>So how long did that process take and what exactly

0:28:04.080 --> 0:28:05.600
<v Speaker 3>did you trademark and make it?

0:28:06.000 --> 0:28:10.720
<v Speaker 2>So I have three protections on this. So it's copy written.

0:28:10.920 --> 0:28:15.320
<v Speaker 2>That means every single word you see has been copywritten,

0:28:15.440 --> 0:28:21.920
<v Speaker 2>submitted to the database of copywritten literary pieces individually. Well,

0:28:22.000 --> 0:28:24.320
<v Speaker 2>the so the how to play.

0:28:24.119 --> 0:28:26.280
<v Speaker 3>No, okay, I'm saying, like not eat in the cards.

0:28:26.960 --> 0:28:28.760
<v Speaker 2>So all the cards in there, and the how to

0:28:28.800 --> 0:28:32.600
<v Speaker 2>play document that's copy written. I own it. My name

0:28:32.680 --> 0:28:36.600
<v Speaker 2>is on it. You can't plage your eyes or duplicate it.

0:28:37.200 --> 0:28:41.560
<v Speaker 2>And then there's a provisional patent. And so there's there's

0:28:41.560 --> 0:28:43.520
<v Speaker 2>two types of patents you can get on a product.

0:28:43.680 --> 0:28:47.360
<v Speaker 2>It's a utility patent or design patent. And so a

0:28:47.400 --> 0:28:50.240
<v Speaker 2>provisional patent is the first step which protects you for

0:28:50.320 --> 0:28:53.760
<v Speaker 2>a full year. It's very cheap for a small business

0:28:53.800 --> 0:28:57.520
<v Speaker 2>with not a big budget, like a poor man's patent basically,

0:28:58.280 --> 0:29:02.000
<v Speaker 2>and you can keep renewing your pal patent year after

0:29:02.080 --> 0:29:04.280
<v Speaker 2>year after year for a very small price just to

0:29:04.360 --> 0:29:09.320
<v Speaker 2>protect your invention. And so I recommend that to everybody.

0:29:09.360 --> 0:29:11.600
<v Speaker 2>And this is something like I did all on myself

0:29:11.640 --> 0:29:14.920
<v Speaker 2>because I like to read. And so you know, a

0:29:14.960 --> 0:29:17.400
<v Speaker 2>lot of times we waste a lot of money paying

0:29:17.480 --> 0:29:19.520
<v Speaker 2>folks to do things where we can really just do

0:29:19.600 --> 0:29:22.680
<v Speaker 2>it ourselves if we just read. And so that's why

0:29:22.720 --> 0:29:25.920
<v Speaker 2>I am a huge advocate for literacy because a lot

0:29:25.920 --> 0:29:29.640
<v Speaker 2>of service businesses make money off like people's laziness to

0:29:29.720 --> 0:29:34.000
<v Speaker 2>not want to read, you know. And so it's provisionally patent.

0:29:34.120 --> 0:29:36.800
<v Speaker 2>It has a copyright and it has a trademark.

0:29:37.000 --> 0:29:38.680
<v Speaker 4>So what's what's provisionally patent?

0:29:39.280 --> 0:29:41.640
<v Speaker 2>That's the temporary one that you have to renew every

0:29:41.680 --> 0:29:44.440
<v Speaker 2>single year. Okay, okay, And so like I don't know

0:29:44.440 --> 0:29:47.160
<v Speaker 2>if you watch Shark Tank, but you'll you'll often see

0:29:47.400 --> 0:29:51.320
<v Speaker 2>hear people say I have it's patent pending, which is

0:29:51.360 --> 0:29:55.200
<v Speaker 2>the same thing. It's a provisional patent. Even on products.

0:29:55.200 --> 0:29:57.440
<v Speaker 2>Sometimes you'll see patent pending, and that just means they

0:29:57.440 --> 0:29:59.200
<v Speaker 2>have a provisional patent on the product.

0:29:59.200 --> 0:30:00.000
<v Speaker 3>Does it have become.

0:30:00.680 --> 0:30:02.800
<v Speaker 2>Yes, it can if you want to. And that's like

0:30:03.120 --> 0:30:05.720
<v Speaker 2>that costs a lot more erners.

0:30:05.760 --> 0:30:07.880
<v Speaker 3>What's up? You ever walk into a small business and

0:30:07.920 --> 0:30:11.440
<v Speaker 3>everything just works, like the checkout is fast, the receipts

0:30:11.440 --> 0:30:14.960
<v Speaker 3>are digital, tipping is a breeze, and you're out the

0:30:15.000 --> 0:30:19.120
<v Speaker 3>door before the line even builds. Odds are they're using Square.

0:30:19.600 --> 0:30:22.200
<v Speaker 3>We love supporting businesses that run on Square because it

0:30:22.280 --> 0:30:25.240
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0:30:25.360 --> 0:30:27.760
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0:30:27.800 --> 0:30:30.920
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0:30:30.960 --> 0:30:34.800
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0:30:35.160 --> 0:30:38.440
<v Speaker 3>all from one simple system. If you're a business owner

0:30:38.640 --> 0:30:42.040
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<v Speaker 3>This episode is brought to you by P and C Bank.

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<v Speaker 1>Illegal alien from Guatemala charged with raping a child in

0:31:59.520 --> 0:32:04.040
<v Speaker 1>massachue An MS thirteen gang member from Al Salvador accused

0:32:04.080 --> 0:32:08.120
<v Speaker 1>of murdering a Texas. Man of Venezuelan charged with filming

0:32:08.160 --> 0:32:11.960
<v Speaker 1>and selling child pornography in Michigan. These are just some

0:32:12.120 --> 0:32:15.920
<v Speaker 1>of the heinous migrant criminals caught because of President Donald J.

0:32:16.000 --> 0:32:19.800
<v Speaker 1>Trump's leadership. I'm Christy Noman, the United States Secretary of

0:32:19.840 --> 0:32:24.640
<v Speaker 1>Homeland Security. Under President Trump, attempted illegal border crossings are

0:32:24.680 --> 0:32:28.040
<v Speaker 1>at the lowest levels ever recorded, and over one hundred

0:32:28.080 --> 0:32:31.959
<v Speaker 1>thousand illegal aliens have been arrested. If you are here illegally,

0:32:32.480 --> 0:32:35.760
<v Speaker 1>your next you will be fine nearly one thousand dollars

0:32:35.800 --> 0:32:39.960
<v Speaker 1>a day. Imprisoned and deported, you will never return. But

0:32:40.040 --> 0:32:43.600
<v Speaker 1>if you register using our CBP home app and leave now,

0:32:43.960 --> 0:32:47.040
<v Speaker 1>you could be allowed to return legally. Do what's right.

0:32:47.640 --> 0:32:48.520
<v Speaker 2>Leave now.

0:32:48.800 --> 0:32:53.600
<v Speaker 1>Under President Trump America's laws, border and families will be protected.

0:32:53.680 --> 0:32:55.800
<v Speaker 3>Sponsored by the United States Department of Homeland Security.

0:32:55.840 --> 0:32:58.360
<v Speaker 2>It's money to turn it in, and it's very long.

0:32:58.400 --> 0:32:59.600
<v Speaker 2>It can take like five to.

0:32:59.520 --> 0:33:01.080
<v Speaker 4>Seven years to make it permanent.

0:33:01.120 --> 0:33:04.600
<v Speaker 2>To make it permanent, yeah, I don't know why it

0:33:04.640 --> 0:33:07.680
<v Speaker 2>takes that long. I guess they go through the whole

0:33:07.760 --> 0:33:10.680
<v Speaker 2>database to make sure it's really, you know, unique in

0:33:10.720 --> 0:33:14.200
<v Speaker 2>your product. But a provisional pattern really is fine to

0:33:14.280 --> 0:33:17.160
<v Speaker 2>protect sixty five dollars.

0:33:18.240 --> 0:33:19.680
<v Speaker 4>Yeah, you did it yourself.

0:33:20.440 --> 0:33:21.360
<v Speaker 2>No, I did it myself.

0:33:22.120 --> 0:33:23.000
<v Speaker 3>You read the globook.

0:33:23.640 --> 0:33:26.640
<v Speaker 2>A trademark also, yes, I did the trademark myself. And

0:33:27.400 --> 0:33:30.920
<v Speaker 2>people should know. Also, when you're trademarking a product, there's two.

0:33:30.960 --> 0:33:34.200
<v Speaker 2>There's a state level trademark and then there's a national

0:33:34.240 --> 0:33:38.000
<v Speaker 2>trademark that's permanent. And so I have a national trademark

0:33:38.480 --> 0:33:40.840
<v Speaker 2>through the government and it gets published in what's called

0:33:40.840 --> 0:33:44.160
<v Speaker 2>the gazette and that's where like any company can just

0:33:44.240 --> 0:33:47.480
<v Speaker 2>type your name in the database and it comes up.

0:33:47.880 --> 0:33:51.520
<v Speaker 3>What about globally? So like if you said the national obviously,

0:33:51.640 --> 0:33:55.640
<v Speaker 3>so like somebody in London decides to come up with it.

0:33:55.640 --> 0:33:58.120
<v Speaker 2>Not protected overseas, that's.

0:33:58.000 --> 0:34:03.040
<v Speaker 3>Not don't try that, right, We're coming to London. We're

0:34:03.040 --> 0:34:04.240
<v Speaker 3>going to be sure.

0:34:05.360 --> 0:34:08.400
<v Speaker 2>And I do worry about that, honestly, because you know,

0:34:08.440 --> 0:34:12.279
<v Speaker 2>I made my Chinese manufacturer sign an NDA. Don't I

0:34:12.280 --> 0:34:14.360
<v Speaker 2>don't know people like, oh, they won't even protect you.

0:34:14.400 --> 0:34:15.960
<v Speaker 2>If they want to do it, they'll do it. But

0:34:16.480 --> 0:34:19.480
<v Speaker 2>it's like I've made them sign DX and you will

0:34:19.480 --> 0:34:20.520
<v Speaker 2>not you know, duplicate this.

0:34:20.680 --> 0:34:22.600
<v Speaker 3>We see that happen a lot in clothes for sure,

0:34:22.680 --> 0:34:26.480
<v Speaker 3>Like people who create clothes here and we don't trademarket

0:34:26.520 --> 0:34:28.640
<v Speaker 3>in every country and pops up in another country, it's like,

0:34:28.680 --> 0:34:31.120
<v Speaker 3>oh that's mine, Well they protected in that country.

0:34:31.320 --> 0:34:34.040
<v Speaker 2>Yeah. I think clothes are a lot easier than a product.

0:34:34.080 --> 0:34:37.120
<v Speaker 2>But if I see this game bootleg selling on Canal,

0:34:37.480 --> 0:34:38.080
<v Speaker 2>we got.

0:34:37.880 --> 0:34:40.680
<v Speaker 3>A problem street the street.

0:34:42.480 --> 0:34:44.640
<v Speaker 4>So you got to deal with Target, right I did?

0:34:44.880 --> 0:34:45.560
<v Speaker 4>Can you talk about that?

0:34:45.719 --> 0:34:50.960
<v Speaker 2>Big bodes so excited. So yeah, Target just committed last

0:34:50.960 --> 0:34:57.000
<v Speaker 2>week to four hundred store tests this June. And it's

0:34:57.160 --> 0:35:00.359
<v Speaker 2>really exciting for me because, as I mentioned, I am

0:35:00.400 --> 0:35:04.760
<v Speaker 2>one of three black Toy Company and the Toy space

0:35:04.800 --> 0:35:07.200
<v Speaker 2>who have ever made it to Big Box. So the

0:35:07.280 --> 0:35:10.960
<v Speaker 2>Lonnie Johnson, the doctor, Lisa Williams, she had a doll line.

0:35:11.000 --> 0:35:13.040
<v Speaker 2>I think I said games, but she has a doll line.

0:35:13.280 --> 0:35:17.319
<v Speaker 2>Lonnie Johnson invented the super Soaker, and I invented this

0:35:17.480 --> 0:35:22.359
<v Speaker 2>dope game, and so it's really exciting. One of the

0:35:22.360 --> 0:35:24.719
<v Speaker 2>things I spoke to Black Enterprise about was like the

0:35:24.800 --> 0:35:28.239
<v Speaker 2>fact that you know, black owned businesses occupy less than

0:35:28.320 --> 0:35:31.640
<v Speaker 2>one percent of the space and Big Box, and it's like,

0:35:32.000 --> 0:35:35.879
<v Speaker 2>are we just not, you know, trying to get in there,

0:35:36.280 --> 0:35:39.640
<v Speaker 2>or are we being shut out or like and I

0:35:39.680 --> 0:35:41.799
<v Speaker 2>really don't know the answer. I just know when I

0:35:41.840 --> 0:35:44.759
<v Speaker 2>started developing the product, that was always my goal was

0:35:44.800 --> 0:35:45.920
<v Speaker 2>to get in Big Box and.

0:35:45.880 --> 0:35:48.800
<v Speaker 3>Achieve that Big Box. So you said it's two year process,

0:35:48.840 --> 0:35:50.600
<v Speaker 3>but it has a lot to do with when you

0:35:50.680 --> 0:35:53.359
<v Speaker 3>submit and to be a part of the Big Box company, right.

0:35:53.560 --> 0:35:58.160
<v Speaker 2>Yeah. So I won a pitch competition with Target and

0:35:58.200 --> 0:36:00.200
<v Speaker 2>they flew me down to Dallas and I got to

0:36:00.200 --> 0:36:02.839
<v Speaker 2>pitch the whole Target team and they really loved it,

0:36:02.920 --> 0:36:05.880
<v Speaker 2>and so it's a deal two years in the making

0:36:06.000 --> 0:36:09.560
<v Speaker 2>that that just closed. And so I'm just I couldn't

0:36:09.600 --> 0:36:12.480
<v Speaker 2>be more grateful for the opportunity. Just like when I

0:36:12.520 --> 0:36:14.600
<v Speaker 2>walk in Target, and I because I used to go

0:36:14.680 --> 0:36:17.880
<v Speaker 2>and Target in the in the developing process and just

0:36:17.920 --> 0:36:20.520
<v Speaker 2>stand in front and manifest and be like, my game

0:36:20.600 --> 0:36:22.160
<v Speaker 2>is going to be on these shoves. I sort of

0:36:22.200 --> 0:36:23.160
<v Speaker 2>guys crazy.

0:36:23.480 --> 0:36:24.919
<v Speaker 3>I would just start putting it up on the shelf.

0:36:25.560 --> 0:36:25.759
<v Speaker 4>Yeah.

0:36:26.360 --> 0:36:28.920
<v Speaker 2>I have pictures back in the day on my Facebook

0:36:28.960 --> 0:36:30.960
<v Speaker 2>of me putting the game on the shelf and saying

0:36:32.400 --> 0:36:33.280
<v Speaker 2>game nights.

0:36:33.520 --> 0:36:35.399
<v Speaker 3>You know, next big game, I try that new game

0:36:35.440 --> 0:36:35.879
<v Speaker 3>on that shelf.

0:36:38.280 --> 0:36:40.000
<v Speaker 4>So so how does that work? As far as like

0:36:40.040 --> 0:36:42.640
<v Speaker 4>the distribution, they it's the same thing as the store.

0:36:42.680 --> 0:36:45.080
<v Speaker 4>They just buy in bulk more or yeah, you have

0:36:45.160 --> 0:36:46.359
<v Speaker 4>to day, how does that work?

0:36:46.480 --> 0:36:49.080
<v Speaker 2>They buy it in bulk from a distributor, So I

0:36:49.440 --> 0:36:53.000
<v Speaker 2>have to work through a distributor. Big Boxes don't buy

0:36:53.080 --> 0:36:56.160
<v Speaker 2>directly from you. You have to work with a distributor

0:36:56.200 --> 0:36:59.680
<v Speaker 2>who knows all the compliances and the shipment and you

0:36:59.719 --> 0:37:02.280
<v Speaker 2>know it. It's like all this paperwork process.

0:37:02.160 --> 0:37:07.120
<v Speaker 4>Then distributed it gets a portion correct. Okay, so it's

0:37:07.120 --> 0:37:09.880
<v Speaker 4>it still getting shipped from China the same same factory

0:37:10.000 --> 0:37:13.000
<v Speaker 4>or different factory. Now same factory, except for now it's

0:37:13.040 --> 0:37:15.839
<v Speaker 4>just you're not involved in that process anymore. It's going

0:37:15.840 --> 0:37:18.520
<v Speaker 4>from the factory to the distributor correct okay, and then

0:37:18.560 --> 0:37:22.719
<v Speaker 4>the distributor is distributing it to Target. Correct okay. So

0:37:22.760 --> 0:37:23.640
<v Speaker 4>how do they do do they?

0:37:23.640 --> 0:37:23.719
<v Speaker 2>Like?

0:37:23.800 --> 0:37:25.480
<v Speaker 4>See, like how it does that? First they give you

0:37:25.520 --> 0:37:27.960
<v Speaker 4>a commitment that we're gonna buy this amount first, and

0:37:28.000 --> 0:37:30.520
<v Speaker 4>then what do you mean all right, this is like

0:37:30.560 --> 0:37:33.480
<v Speaker 4>we want to buy five thousand games? Right? Do they

0:37:33.520 --> 0:37:35.360
<v Speaker 4>do that all a front? Or they say, okay, we

0:37:35.360 --> 0:37:37.040
<v Speaker 4>buy a first thousand See I.

0:37:37.239 --> 0:37:40.120
<v Speaker 2>Oh got what you're saying now. Yeah. So they they

0:37:41.200 --> 0:37:46.000
<v Speaker 2>submit a po for a certain quantity and you have

0:37:46.080 --> 0:37:49.799
<v Speaker 2>to deliver, and then after the delivery is when you

0:37:49.840 --> 0:37:52.719
<v Speaker 2>get paid. So it's not even like you get a

0:37:52.800 --> 0:37:55.759
<v Speaker 2>check right after the purchase order. And some companies are

0:37:55.800 --> 0:37:58.200
<v Speaker 2>like ninety days, but I think Target is like one

0:37:58.280 --> 0:38:02.759
<v Speaker 2>hundred and twenty days. Yeah, big boxes, The bigger you get,

0:38:02.840 --> 0:38:04.600
<v Speaker 2>the longer it takes for you to get your money.

0:38:04.640 --> 0:38:05.239
<v Speaker 2>Ain't that's something?

0:38:06.560 --> 0:38:08.759
<v Speaker 4>So what's the what's the success? Like we will be a

0:38:08.840 --> 0:38:11.920
<v Speaker 4>success as far as like seventy percent of them of

0:38:11.960 --> 0:38:13.800
<v Speaker 4>the game sell eighty like what's.

0:38:13.680 --> 0:38:16.040
<v Speaker 2>Looked at for one hundred. I mean they have to

0:38:16.120 --> 0:38:19.359
<v Speaker 2>they have to be moving quickly in order for them

0:38:19.400 --> 0:38:21.239
<v Speaker 2>to reorder. And that's the point. You want them to

0:38:21.680 --> 0:38:25.680
<v Speaker 2>order quickly. And so, so what happens is your distributor

0:38:25.880 --> 0:38:29.840
<v Speaker 2>keeps a large quantity on deck so that when the

0:38:30.000 --> 0:38:33.000
<v Speaker 2>order sells out from target, they can just fulfill quickly.

0:38:33.760 --> 0:38:36.480
<v Speaker 2>So the distributor buys from me a larger quantity than

0:38:36.520 --> 0:38:39.719
<v Speaker 2>what Target is purchasing, so that they always have enough

0:38:39.719 --> 0:38:41.040
<v Speaker 2>to replenish.

0:38:41.080 --> 0:38:43.320
<v Speaker 3>What about licensing in the toy industry, I know that

0:38:43.480 --> 0:38:47.480
<v Speaker 3>there's like the big four like Hasborough, tel Lego and

0:38:47.840 --> 0:38:51.880
<v Speaker 3>who else. So in the game space, is that something

0:38:51.920 --> 0:38:52.879
<v Speaker 3>you you've ever thought about?

0:38:53.239 --> 0:38:56.480
<v Speaker 2>Well, yeah, I've actually been offered to licensing deals that

0:38:56.560 --> 0:39:01.600
<v Speaker 2>I turned down this past summer twenty nineteen. I was

0:39:02.080 --> 0:39:06.680
<v Speaker 2>so that the big game companies are spin Masters actually

0:39:06.920 --> 0:39:10.040
<v Speaker 2>second to Hasbro, and they offered me a licensing deal

0:39:10.040 --> 0:39:13.839
<v Speaker 2>and I did not take it because I'm a new

0:39:13.880 --> 0:39:19.400
<v Speaker 2>product and you know, my sales weren't extraordinary enough for

0:39:19.480 --> 0:39:21.839
<v Speaker 2>me to have a lot of leverage with that negotiation.

0:39:22.640 --> 0:39:26.520
<v Speaker 2>And so and I just believe in myself that I

0:39:26.520 --> 0:39:29.200
<v Speaker 2>can do it. But when in the beginning a licensing

0:39:29.239 --> 0:39:32.920
<v Speaker 2>deal is not going to be lucrative because they're totally

0:39:33.040 --> 0:39:36.399
<v Speaker 2>just like trying to, I feel take advantage even though

0:39:36.400 --> 0:39:39.719
<v Speaker 2>they have the distribution, the worldwide distribution. They do have it,

0:39:39.760 --> 0:39:42.160
<v Speaker 2>and it would have been, you know, a great opportunity

0:39:42.200 --> 0:39:45.720
<v Speaker 2>if the numbers worked. But I'm somebody who like believes

0:39:45.760 --> 0:39:48.440
<v Speaker 2>in myself and my abilities, so I believe, like I

0:39:48.480 --> 0:39:50.880
<v Speaker 2>can sell a million units on my own, and so

0:39:51.080 --> 0:39:54.480
<v Speaker 2>that's what then then I'll have more negotiating power.

0:39:54.640 --> 0:39:55.879
<v Speaker 3>That is going to be different then, right.

0:39:57.520 --> 0:40:01.880
<v Speaker 4>Nice thoughts as far whereas some people will say, like

0:40:02.800 --> 0:40:05.640
<v Speaker 4>everything should be got direct to consumer because obviously when

0:40:05.680 --> 0:40:07.640
<v Speaker 4>you get bigger, like you said, now you got a distribution,

0:40:07.680 --> 0:40:09.799
<v Speaker 4>you got to switch some profits with them. So was

0:40:09.800 --> 0:40:11.160
<v Speaker 4>that something that you thought about or it was like

0:40:11.160 --> 0:40:12.919
<v Speaker 4>a no brain in once target, It's like I got

0:40:12.920 --> 0:40:13.400
<v Speaker 4>to go through this.

0:40:13.480 --> 0:40:18.160
<v Speaker 2>I mean, director consumers is great, and it really is

0:40:19.640 --> 0:40:22.600
<v Speaker 2>the bread and butter because that's where your margins are at,

0:40:22.719 --> 0:40:24.760
<v Speaker 2>you know what I mean, Like you make the most

0:40:25.120 --> 0:40:28.799
<v Speaker 2>selling direct cutting out all those people, but the big

0:40:28.840 --> 0:40:31.920
<v Speaker 2>boxes where you get you know, fifty thousand units at

0:40:31.920 --> 0:40:36.000
<v Speaker 2>one time. I mean, that's that's crazy. So I like

0:40:36.080 --> 0:40:38.480
<v Speaker 2>to spread it, you know what I mean. I like

0:40:38.560 --> 0:40:40.680
<v Speaker 2>to walk into a store and see my product in

0:40:40.719 --> 0:40:43.960
<v Speaker 2>a store like I did. That's that's us right there,

0:40:43.960 --> 0:40:46.239
<v Speaker 2>because it's for the culture, it's for the community. It's

0:40:46.280 --> 0:40:48.120
<v Speaker 2>a black owned product. So it means a lot for

0:40:48.200 --> 0:40:50.359
<v Speaker 2>me to be able to see that and do that

0:40:50.400 --> 0:40:52.360
<v Speaker 2>and show other people that it can be done.

0:40:52.760 --> 0:40:55.040
<v Speaker 4>So if you sign to like one Big box, is

0:40:55.080 --> 0:40:57.279
<v Speaker 4>it like exclusive? Like can you go to Walmart now?

0:40:57.400 --> 0:40:58.840
<v Speaker 4>Or you can go in Target?

0:40:58.920 --> 0:41:01.680
<v Speaker 3>I can Okay, there's no exclusivity in it. No, no,

0:41:02.880 --> 0:41:06.359
<v Speaker 3>just hit a lip with the box. So this has

0:41:06.360 --> 0:41:09.680
<v Speaker 3>been a ten year journey, not always ups, a lot

0:41:09.680 --> 0:41:12.640
<v Speaker 3>of downs, and a few times you thought like I'm

0:41:12.960 --> 0:41:14.759
<v Speaker 3>done with this, I can't do this anymore. You want

0:41:14.800 --> 0:41:16.320
<v Speaker 3>to talk about some of the pitfalls.

0:41:15.880 --> 0:41:23.799
<v Speaker 2>You've had, yeahs, Yeah, there have been a lot. So

0:41:25.520 --> 0:41:28.800
<v Speaker 2>there was four times I can think of where I

0:41:29.080 --> 0:41:33.000
<v Speaker 2>was I was really ready to quit, like completely give up,

0:41:33.120 --> 0:41:35.400
<v Speaker 2>I like shelf the game, or I was just like

0:41:36.080 --> 0:41:38.719
<v Speaker 2>done because you know, ten years is a long time.

0:41:39.160 --> 0:41:44.040
<v Speaker 2>And even though you know I've always had the passion

0:41:44.080 --> 0:41:46.520
<v Speaker 2>for it really working with the kids is really what

0:41:46.640 --> 0:41:50.080
<v Speaker 2>has kept me going because my program. I mentioned that

0:41:50.160 --> 0:41:51.920
<v Speaker 2>I run at the Boys and Girls Club. When I

0:41:51.960 --> 0:41:54.560
<v Speaker 2>work with kids, it's just the kids are my happy place.

0:41:54.600 --> 0:41:59.120
<v Speaker 2>I love children. So playing with the kids and seeing them,

0:41:59.239 --> 0:42:01.680
<v Speaker 2>you know, and gage and getting excited and you know,

0:42:01.760 --> 0:42:04.520
<v Speaker 2>come to my program and be excited to play and learn,

0:42:04.640 --> 0:42:11.799
<v Speaker 2>that's really rewarding for me. But I would say though,

0:42:11.960 --> 0:42:16.759
<v Speaker 2>the most, the deepest time, like when I was really

0:42:16.760 --> 0:42:18.880
<v Speaker 2>gonna give up last time was last year. And I

0:42:18.960 --> 0:42:23.719
<v Speaker 2>was in twenty nineteen, right before Nipsey Hustle died. I

0:42:23.800 --> 0:42:27.680
<v Speaker 2>had just finished a real estate my real estate classes,

0:42:27.680 --> 0:42:29.360
<v Speaker 2>so I was going to be a real estate agent,

0:42:30.080 --> 0:42:33.279
<v Speaker 2>and I was like I'm done with this, you know,

0:42:33.800 --> 0:42:36.959
<v Speaker 2>cause the year before I had some issues with inventory again,

0:42:37.000 --> 0:42:39.920
<v Speaker 2>I didn't get my inventory was my inventory was stuck

0:42:40.000 --> 0:42:42.960
<v Speaker 2>in customs for two months and I didn't get it

0:42:43.000 --> 0:42:46.040
<v Speaker 2>out and it was just some random thing, like I

0:42:46.080 --> 0:42:49.400
<v Speaker 2>didn't do anything wrong. It was just like some random things.

0:42:49.520 --> 0:42:53.120
<v Speaker 2>Someone didn't do their job, and I actually had to

0:42:53.160 --> 0:42:55.080
<v Speaker 2>go in there and do their job for them and

0:42:55.120 --> 0:42:57.160
<v Speaker 2>to get my shit released. And I was like just

0:42:57.200 --> 0:43:00.479
<v Speaker 2>done because my inventory didn't get released until two days

0:43:00.480 --> 0:43:05.200
<v Speaker 2>after Christmas, so I had missed the whole holiday, and

0:43:05.440 --> 0:43:08.120
<v Speaker 2>none of my retailers had product, and they were like,

0:43:08.160 --> 0:43:10.240
<v Speaker 2>what's going on. It just made me look so bad,

0:43:10.480 --> 0:43:14.399
<v Speaker 2>you know, And I was just like done because at

0:43:14.440 --> 0:43:17.000
<v Speaker 2>that point too, you know, like I've been broke for

0:43:17.040 --> 0:43:19.920
<v Speaker 2>a very long time, you know, just putting everything I

0:43:19.960 --> 0:43:23.239
<v Speaker 2>have into the business and making it work. And so

0:43:24.600 --> 0:43:26.920
<v Speaker 2>I was going to be a real estate agent and

0:43:27.040 --> 0:43:29.600
<v Speaker 2>I was done with the product. And I swear like

0:43:29.680 --> 0:43:32.080
<v Speaker 2>every time I've wanted to give up, like God will

0:43:32.200 --> 0:43:34.680
<v Speaker 2>just throw me these lifelines like out of the blue,

0:43:34.840 --> 0:43:37.920
<v Speaker 2>like no, like this is here, which this is what

0:43:37.960 --> 0:43:44.319
<v Speaker 2>you're here to do. And so I Nipsey Hustle died

0:43:44.600 --> 0:43:47.640
<v Speaker 2>and I already knew who Nipsey was because I am

0:43:47.680 --> 0:43:49.680
<v Speaker 2>a hip hop head and I had heard him and

0:43:49.920 --> 0:43:52.080
<v Speaker 2>like a lot of motivational stuff, but I didn't get

0:43:52.080 --> 0:43:53.920
<v Speaker 2>a chance to look at that, like to listen to

0:43:53.960 --> 0:43:57.480
<v Speaker 2>the album. And when he died, obviously I got to

0:43:57.520 --> 0:44:00.719
<v Speaker 2>listen to the album. And that album like fired me

0:44:00.960 --> 0:44:04.800
<v Speaker 2>in a whole nother level that I had never been, Yeah,

0:44:05.400 --> 0:44:10.000
<v Speaker 2>that had never been inspired like dedication and young niggas

0:44:10.040 --> 0:44:15.600
<v Speaker 2>like the like I mean, it's just like I always

0:44:15.600 --> 0:44:17.840
<v Speaker 2>get emotional when I think about it because I remember

0:44:17.880 --> 0:44:21.719
<v Speaker 2>like where I was at, like spiritually, how I felt,

0:44:22.960 --> 0:44:25.520
<v Speaker 2>and then how the album made me just like get

0:44:25.560 --> 0:44:28.160
<v Speaker 2>back on it and be like, Okay, I'm gonna do this.

0:44:28.440 --> 0:44:31.799
<v Speaker 2>I'm here to do this. And I met Charlemagne the

0:44:31.880 --> 0:44:35.359
<v Speaker 2>God like two weeks later, and then like life has

0:44:35.400 --> 0:44:37.520
<v Speaker 2>just been really great since then.

0:44:39.440 --> 0:44:40.880
<v Speaker 4>He's been a supporter, right.

0:44:40.840 --> 0:44:43.680
<v Speaker 2>Yeah, he's a big supporter of the game. He's like

0:44:44.120 --> 0:44:46.799
<v Speaker 2>he's helped me so much just because he believes in

0:44:46.840 --> 0:44:49.200
<v Speaker 2>the product. He believes in me, and he's just been

0:44:49.200 --> 0:44:52.680
<v Speaker 2>a big, big supporter and how you meet him. So

0:44:53.000 --> 0:44:56.440
<v Speaker 2>I used to be a bartender for this catering.

0:44:57.280 --> 0:44:59.560
<v Speaker 3>Like seven jobs a.

0:45:03.000 --> 0:45:06.719
<v Speaker 2>Yeah. So I was a bartender for this high end

0:45:06.760 --> 0:45:09.279
<v Speaker 2>catering company in New York and we only, you know,

0:45:09.920 --> 0:45:13.200
<v Speaker 2>did like really five star events in the city. And

0:45:13.520 --> 0:45:17.280
<v Speaker 2>so every event we did there was always like celebrities there,

0:45:18.000 --> 0:45:20.280
<v Speaker 2>and I was like, you know what, I'm not gonna

0:45:20.360 --> 0:45:24.680
<v Speaker 2>take these because we're not because they're always high profile.

0:45:24.800 --> 0:45:27.360
<v Speaker 2>They always tell us we can't do certain things, you know,

0:45:27.400 --> 0:45:29.640
<v Speaker 2>because a lot of people I work with, they're like

0:45:29.760 --> 0:45:32.440
<v Speaker 2>actors and actresses and everybody's always trying to get on,

0:45:32.560 --> 0:45:35.080
<v Speaker 2>you know, and so I was like, you know what,

0:45:35.320 --> 0:45:37.600
<v Speaker 2>I'm just going to bring my game to every event

0:45:37.680 --> 0:45:41.680
<v Speaker 2>I work and see if something happens. So the Dad

0:45:41.760 --> 0:45:45.759
<v Speaker 2>met Charlemagne, it was a radio City Hall event. I

0:45:45.760 --> 0:45:48.640
<v Speaker 2>think it was like the YouTube Awards or something. And

0:45:48.719 --> 0:45:50.799
<v Speaker 2>I actually, I don't even think he knows this that

0:45:50.840 --> 0:45:54.160
<v Speaker 2>I was working like I was working. I was a

0:45:54.200 --> 0:45:58.839
<v Speaker 2>bartender in the far and I was like, yo, that's

0:45:58.880 --> 0:46:01.200
<v Speaker 2>Charlot Mane. I left my post. I was like, I

0:46:01.280 --> 0:46:04.439
<v Speaker 2>might get fired today, I don't care. And I went

0:46:04.520 --> 0:46:07.040
<v Speaker 2>downstairs and you should have seen how many stairs. I

0:46:07.040 --> 0:46:08.480
<v Speaker 2>don't know if you haven't been a Radio City on

0:46:08.600 --> 0:46:11.080
<v Speaker 2>music Hall, but there's mad steps and I had to

0:46:11.120 --> 0:46:13.400
<v Speaker 2>go all the way to the basement back up. I

0:46:13.520 --> 0:46:16.920
<v Speaker 2>ran down, got the game, came back up and walked

0:46:17.000 --> 0:46:19.960
<v Speaker 2>up on him and just like pitched him. And I

0:46:20.040 --> 0:46:21.640
<v Speaker 2>was like, you know, I really love to come on

0:46:21.680 --> 0:46:24.319
<v Speaker 2>the Brilliant Idiots and talk about I wanted to say

0:46:24.360 --> 0:46:25.959
<v Speaker 2>the Breakfast Club, but I was like, he ain't gonna

0:46:26.000 --> 0:46:27.920
<v Speaker 2>have me on that. I'm not that big yet, you know.

0:46:28.480 --> 0:46:30.640
<v Speaker 2>But I was like, you know, I really would love

0:46:30.680 --> 0:46:32.520
<v Speaker 2>to come talk about my product and he was like

0:46:32.719 --> 0:46:37.319
<v Speaker 2>he was like okay, yeah, and I was like, you know,

0:46:37.440 --> 0:46:40.200
<v Speaker 2>I've met a lot of celebrities before, so I didn't

0:46:40.200 --> 0:46:42.759
<v Speaker 2>know if he was if he was bsing me or not,

0:46:43.400 --> 0:46:45.520
<v Speaker 2>but he gave me his number, like right on the spot.

0:46:45.560 --> 0:46:47.400
<v Speaker 2>We exchanged personal information.

0:46:47.640 --> 0:46:50.760
<v Speaker 5>I was like, oh shit, he's not playing He's walking

0:46:50.840 --> 0:46:53.160
<v Speaker 5>with me and I that was like so real, and

0:46:53.200 --> 0:46:57.440
<v Speaker 5>I just really appreciate him for that because when after

0:46:57.480 --> 0:47:01.160
<v Speaker 5>that interview aired, I sold like four hundred units the

0:47:01.160 --> 0:47:03.680
<v Speaker 5>next day and then every day after that.

0:47:03.840 --> 0:47:07.520
<v Speaker 2>It just started trinkling down. But I mean that interview

0:47:07.600 --> 0:47:10.920
<v Speaker 2>alone with nothing else, got me through like the whole

0:47:11.080 --> 0:47:14.239
<v Speaker 2>summer with sales, consistent sales, and it's just crazy the

0:47:14.280 --> 0:47:17.560
<v Speaker 2>power of like what an interview can do and the

0:47:17.600 --> 0:47:18.799
<v Speaker 2>power of his influence.

0:47:19.200 --> 0:47:21.080
<v Speaker 4>Yeah, and that's that's a great story because it's like

0:47:21.080 --> 0:47:24.319
<v Speaker 4>a lot of times people are scared or they just

0:47:24.360 --> 0:47:26.160
<v Speaker 4>you know, make it. They psyche themselves out and they

0:47:26.200 --> 0:47:27.839
<v Speaker 4>had like this person's not going to want to listen

0:47:27.880 --> 0:47:30.520
<v Speaker 4>to me whatever. One it's like worst possible case scenario.

0:47:31.480 --> 0:47:33.359
<v Speaker 4>You just you're back to the way you originally started. It's

0:47:33.400 --> 0:47:35.080
<v Speaker 4>like they just brush you off and it's like all right,

0:47:35.080 --> 0:47:37.520
<v Speaker 4>but you would have never spoken to them anyway, right,

0:47:37.719 --> 0:47:42.040
<v Speaker 4>But best possible case scenario could be changed, life changing man.

0:47:41.760 --> 0:47:45.680
<v Speaker 2>And it really was. And I really encourage people just

0:47:45.800 --> 0:47:48.759
<v Speaker 2>you know that the fear is what prevents us from

0:47:48.840 --> 0:47:52.000
<v Speaker 2>always moving and moving on things or doing things. And

0:47:52.560 --> 0:47:58.759
<v Speaker 2>I know one of my biggest character characteristics, one of

0:47:58.800 --> 0:48:01.120
<v Speaker 2>the best ones that has gotten me to where I am,

0:48:01.200 --> 0:48:02.839
<v Speaker 2>is I'm very fearless, like.

0:48:02.880 --> 0:48:07.120
<v Speaker 3>I'll do apparently. Yeah.

0:48:07.239 --> 0:48:09.439
<v Speaker 2>So I used to direct that energy in the wrong way,

0:48:09.520 --> 0:48:11.719
<v Speaker 2>but I'm directed it the right way, and I just,

0:48:11.880 --> 0:48:14.640
<v Speaker 2>like you know, I go for it. And I've hardly

0:48:14.680 --> 0:48:17.200
<v Speaker 2>ever been told no in my life, and I always

0:48:17.280 --> 0:48:19.720
<v Speaker 2>I come from a place of yes, so I always

0:48:19.719 --> 0:48:21.160
<v Speaker 2>believe someone's going to tell me yes.

0:48:21.360 --> 0:48:24.600
<v Speaker 3>There you go. So you are also the publisher of

0:48:24.640 --> 0:48:28.120
<v Speaker 3>this game. Now we spoke to ash Cash. I tell brother,

0:48:28.160 --> 0:48:31.759
<v Speaker 3>ask Cash about publishing the book. What's the difference. What

0:48:31.920 --> 0:48:33.799
<v Speaker 3>is the process of publishing an actual game?

0:48:34.239 --> 0:48:41.520
<v Speaker 2>So publishing really isn't that much different from like, like licensing.

0:48:41.719 --> 0:48:45.200
<v Speaker 2>If someone offers you a licensing deal, publishing deal, they're

0:48:45.239 --> 0:48:49.640
<v Speaker 2>all like weight like vehicles for another company to get

0:48:49.719 --> 0:48:53.560
<v Speaker 2>your product out to the masses. But when you self publish.

0:48:53.640 --> 0:48:56.319
<v Speaker 2>It's just you're doing everything on your own. So I'm

0:48:56.680 --> 0:49:01.640
<v Speaker 2>the marketer, i am the I'm the everything. I'm the CEO,

0:49:01.920 --> 0:49:05.759
<v Speaker 2>I'm the CFO, I'm the COO and all that for

0:49:05.840 --> 0:49:08.799
<v Speaker 2>the game. And so I don't really need anybody like that.

0:49:08.880 --> 0:49:11.880
<v Speaker 2>I do need a team, and so I'm working on

0:49:11.920 --> 0:49:15.319
<v Speaker 2>that right now, like a marketing team to kind of

0:49:15.680 --> 0:49:20.400
<v Speaker 2>we're learning the digital marketing and the customer acquisition and

0:49:20.440 --> 0:49:24.120
<v Speaker 2>the conversion rates and all that science right now. And

0:49:24.200 --> 0:49:27.440
<v Speaker 2>so I'm building a company. I don't and I self published.

0:49:27.480 --> 0:49:28.600
<v Speaker 2>I don't. I don't need anything.

0:49:28.640 --> 0:49:32.080
<v Speaker 3>So can other board game developers come under your publishing.

0:49:31.680 --> 0:49:35.279
<v Speaker 2>Company or No, I'm not. I'm not at that point yet. Yeah,

0:49:35.280 --> 0:49:36.600
<v Speaker 2>I'm not offering that service.

0:49:36.640 --> 0:49:38.319
<v Speaker 4>Hit gotcham, I think you might have just.

0:49:38.280 --> 0:49:38.719
<v Speaker 5>Ga me.

0:49:41.080 --> 0:49:41.840
<v Speaker 4>Light bulbing on.

0:49:42.880 --> 0:49:44.440
<v Speaker 3>We're trying to say some business right.

0:49:44.960 --> 0:49:47.000
<v Speaker 4>All right, so you got the business side of it.

0:49:47.080 --> 0:49:49.080
<v Speaker 4>And the last time we're gonna talk about the scaling model,

0:49:49.120 --> 0:49:50.840
<v Speaker 4>we're gonna go into depth about the actual in the

0:49:50.880 --> 0:49:55.800
<v Speaker 4>workings of the game. Okay, So can we talk about

0:49:55.880 --> 0:49:59.799
<v Speaker 4>the game in a little detail. So it's a board game,

0:50:00.239 --> 0:50:03.160
<v Speaker 4>it is, right, but it uses hip hop lyrics like

0:50:03.200 --> 0:50:04.520
<v Speaker 4>from like rappers.

0:50:05.120 --> 0:50:09.440
<v Speaker 2>No, it's just a random kind of phrases that are

0:50:09.840 --> 0:50:13.040
<v Speaker 2>kid friendly or if you're playing with adults, you can

0:50:13.760 --> 0:50:16.640
<v Speaker 2>you know, make an adult version, which it always goes there.

0:50:17.640 --> 0:50:23.000
<v Speaker 2>But so basically there's these three levels of difficulty easy, Intermedian, intellectual,

0:50:23.560 --> 0:50:26.239
<v Speaker 2>and you get a kickoff rhyme verse. So the two

0:50:26.320 --> 0:50:28.759
<v Speaker 2>teams battle each other. You get a kickoff rhyme verse

0:50:28.800 --> 0:50:33.000
<v Speaker 2>and it might say like I like to meditate or something,

0:50:33.239 --> 0:50:36.440
<v Speaker 2>and then your team has sixty seconds and each person

0:50:36.440 --> 0:50:40.440
<v Speaker 2>on the team has to freestyle their own bar, like

0:50:40.520 --> 0:50:43.480
<v Speaker 2>one creative sentence. The last word has to rhyme with meditate.

0:50:43.560 --> 0:50:45.560
<v Speaker 2>So meditate is like an intellectual level.

0:50:45.600 --> 0:50:48.560
<v Speaker 3>That's that's tough. I'm thinking, like, yo, come on, it's

0:50:48.640 --> 0:50:52.600
<v Speaker 3>really not though meditate wait rate see, I mean I'm

0:50:52.600 --> 0:50:53.200
<v Speaker 3>a hip hop.

0:50:53.480 --> 0:50:55.359
<v Speaker 2>Right, so you already got it.

0:50:55.440 --> 0:50:55.799
<v Speaker 3>So it's a.

0:50:55.840 --> 0:50:58.360
<v Speaker 2>Rhyming game, you know. And so yeah, so it's a

0:50:58.440 --> 0:51:01.360
<v Speaker 2>rap sidher game. There's a my your phone, there's an

0:51:01.400 --> 0:51:04.960
<v Speaker 2>app you download that plays the music instrumentals, or you

0:51:04.960 --> 0:51:07.359
<v Speaker 2>can go to our YouTube page and there's a bunch

0:51:07.400 --> 0:51:11.920
<v Speaker 2>of instrumentals there, and you guys are just basically freestyle rapping.

0:51:12.520 --> 0:51:15.600
<v Speaker 2>But the catches no slang, you have to use a

0:51:15.640 --> 0:51:18.480
<v Speaker 2>proper English word and you get points.

0:51:19.080 --> 0:51:21.279
<v Speaker 3>That's tough. So if you slang what like how does

0:51:21.280 --> 0:51:22.160
<v Speaker 3>that need describe it?

0:51:22.160 --> 0:51:24.360
<v Speaker 2>Well, we just don't get a point, okay, but people

0:51:24.440 --> 0:51:27.200
<v Speaker 2>often do it. But and it's what makes the game

0:51:27.280 --> 0:51:29.600
<v Speaker 2>fun because then it's like you get into the debating

0:51:29.719 --> 0:51:32.240
<v Speaker 2>like that wasn't the word and you know it gets

0:51:32.600 --> 0:51:35.640
<v Speaker 2>It's the drinking game version of it where if you

0:51:35.680 --> 0:51:37.480
<v Speaker 2>don't get, if you don't hit the rhyme word, you

0:51:37.560 --> 0:51:39.799
<v Speaker 2>got to take a shot. It's like really fun. But

0:51:40.040 --> 0:51:43.399
<v Speaker 2>the beauty of the product is very versatile because it's

0:51:43.400 --> 0:51:45.760
<v Speaker 2>an adult party game, or it's for kids in the family,

0:51:46.040 --> 0:51:49.200
<v Speaker 2>or teachers can use it in their classroom. It's great

0:51:49.239 --> 0:51:53.200
<v Speaker 2>for artists development, it's like a great corporate ice breaker.

0:51:53.320 --> 0:51:55.120
<v Speaker 2>It's just really dynamic.

0:51:55.360 --> 0:51:57.080
<v Speaker 3>I'm thinking like when you said in the classroom, I'm

0:51:57.080 --> 0:51:59.799
<v Speaker 3>thinking like especially like on Fridays I'm in elementary school,

0:51:59.800 --> 0:52:03.200
<v Speaker 3>liked afternoons, it's just like game time, like especially in

0:52:03.239 --> 0:52:05.839
<v Speaker 3>the lower grades. But like this is definitely somewhere where

0:52:05.840 --> 0:52:08.400
<v Speaker 3>they can use some of the words and even teaching

0:52:08.400 --> 0:52:10.719
<v Speaker 3>spelling words right like after you use the word like

0:52:10.760 --> 0:52:12.480
<v Speaker 3>trying to spell it, like I think this is a

0:52:12.480 --> 0:52:16.040
<v Speaker 3>great idea. Are you creating deals with school districts or

0:52:16.080 --> 0:52:16.600
<v Speaker 3>is that something?

0:52:17.080 --> 0:52:21.440
<v Speaker 2>So that's like, uh, this year, I'm really focused on

0:52:21.719 --> 0:52:26.200
<v Speaker 2>the educational sector and like that revenue stream because over

0:52:26.239 --> 0:52:30.840
<v Speaker 2>the holiday I had two principals order like bulk orders

0:52:30.880 --> 0:52:33.520
<v Speaker 2>for their school and talk to me about how like

0:52:34.000 --> 0:52:36.799
<v Speaker 2>they get a budget and they can order, like you know,

0:52:36.840 --> 0:52:39.600
<v Speaker 2>a whole school district can order cases of games, And

0:52:39.640 --> 0:52:42.399
<v Speaker 2>it was I always knew it was there, but I'm

0:52:42.440 --> 0:52:45.080
<v Speaker 2>really paying attention to it now, like because it's a

0:52:45.160 --> 0:52:49.640
<v Speaker 2>unique product that every teacher wants for downtime in their classroom.

0:52:49.640 --> 0:52:51.080
<v Speaker 3>There's definitely a bunch Like I see it every year.

0:52:51.120 --> 0:52:52.600
<v Speaker 3>It's the same games that come in. It's like shoot

0:52:52.640 --> 0:52:54.920
<v Speaker 3>some ladders, but not it's the same games every year.

0:52:54.960 --> 0:52:56.520
<v Speaker 3>You know what happens to the game? It gets destroyed

0:52:56.560 --> 0:52:58.640
<v Speaker 3>and they just re order it. If they do something

0:52:58.680 --> 0:53:00.600
<v Speaker 3>like this, it's going to be obviously like the teacher

0:53:00.640 --> 0:53:02.399
<v Speaker 3>can keep this on their desk or in their desk,

0:53:02.440 --> 0:53:03.080
<v Speaker 3>and it's like we can.

0:53:03.680 --> 0:53:06.960
<v Speaker 2>Actually request to play exactly, No one's requesting shoot.

0:53:10.719 --> 0:53:14.360
<v Speaker 3>No, it's a fact. It's dope to hippo, none of that.

0:53:15.480 --> 0:53:17.480
<v Speaker 4>Lyricists back in the days, at least they used to

0:53:17.520 --> 0:53:20.759
<v Speaker 4>like actually read, like to improve their rhyming skills. Like

0:53:20.800 --> 0:53:23.120
<v Speaker 4>I remember, like I forgot I think not somebody somebody.

0:53:23.160 --> 0:53:25.840
<v Speaker 4>I used to read the dictionary to learn different words,

0:53:26.800 --> 0:53:29.880
<v Speaker 4>the wordplay. So a lot of time people look at

0:53:29.960 --> 0:53:33.120
<v Speaker 4>rap and it's like now a lot of rappers don't

0:53:33.160 --> 0:53:37.120
<v Speaker 4>really do that, probably but originally successful ones.

0:53:36.920 --> 0:53:39.920
<v Speaker 2>Do though, Like I watched every Breakfast Club interview and

0:53:39.960 --> 0:53:43.080
<v Speaker 2>I think like Little the Baby was like the last

0:53:43.080 --> 0:53:45.120
<v Speaker 2>one I watched, and he was just talking about how

0:53:45.239 --> 0:53:47.800
<v Speaker 2>much he reads. And you can hear it in his lyrics.

0:53:47.840 --> 0:53:50.080
<v Speaker 2>You can hear who reads and who doesn't. You know

0:53:50.120 --> 0:53:56.040
<v Speaker 2>what I mean, Because a great lyricist is very smart.

0:53:56.080 --> 0:53:59.960
<v Speaker 2>It's very intelligent. Like there's there's definitely like intellect behind.

0:54:00.280 --> 0:54:02.800
<v Speaker 4>Yeah, I mean there's still some lyricists.

0:54:02.840 --> 0:54:04.360
<v Speaker 3>And you gave us your top You ain't hear the

0:54:04.400 --> 0:54:06.040
<v Speaker 3>ho top five? You want? You want to get us

0:54:06.040 --> 0:54:08.560
<v Speaker 3>your top five, real quick, top five, no pressure.

0:54:08.680 --> 0:54:11.080
<v Speaker 2>Yeah, yeah, I'm good because it will never change.

0:54:12.880 --> 0:54:15.000
<v Speaker 3>Five, no order, the top five, no.

0:54:15.120 --> 0:54:21.200
<v Speaker 2>Order, Well Hove is number one, nas Park, Black Thought

0:54:21.680 --> 0:54:25.640
<v Speaker 2>and the Riz, the Old Dirty bastard. You got rickon

0:54:25.800 --> 0:54:31.320
<v Speaker 2>the chef and me t h the whole, the whole

0:54:31.840 --> 0:54:34.160
<v Speaker 2>he said. I couldn't get that, but I mean it's

0:54:34.200 --> 0:54:35.640
<v Speaker 2>the whole woo tang. I can't.

0:54:35.880 --> 0:54:41.439
<v Speaker 4>All right, So your nineties she's eighties nineties good, But yeah,

0:54:41.480 --> 0:54:43.359
<v Speaker 4>I mean I think some rappers, like like I said,

0:54:43.360 --> 0:54:45.200
<v Speaker 4>the j Coles of the world, the Kendrick Lamar's in

0:54:45.280 --> 0:54:48.080
<v Speaker 4>the world, they lyricists that they take pride, even Drake

0:54:48.160 --> 0:54:51.040
<v Speaker 4>takes pride in what they what they put in My

0:54:51.080 --> 0:54:51.520
<v Speaker 4>top ten.

0:54:52.920 --> 0:54:54.040
<v Speaker 3>Electronica is another guy.

0:54:54.120 --> 0:54:56.080
<v Speaker 2>Oh my god, I wish we could hear more.

0:54:56.480 --> 0:54:58.919
<v Speaker 3>It's coming. I was coming. I got the cow down

0:54:58.960 --> 0:55:01.000
<v Speaker 3>on my phone. When you put the forty day tweet.

0:55:00.800 --> 0:55:03.000
<v Speaker 2>I put a town down, so so excited about.

0:55:02.719 --> 0:55:04.920
<v Speaker 3>That twenty seven days left because.

0:55:04.680 --> 0:55:06.560
<v Speaker 2>That Exhibit C is one of my favorite.

0:55:07.080 --> 0:55:09.320
<v Speaker 3>Yeah, Exhibit AC. I think it's just incredible.

0:55:09.400 --> 0:55:11.560
<v Speaker 4>So it's dope, like even a platform for the podcast

0:55:11.560 --> 0:55:13.680
<v Speaker 4>a lot of stuff that we always use, like hip

0:55:13.680 --> 0:55:15.960
<v Speaker 4>hop lyrics and stuff like that. So I think it's

0:55:16.040 --> 0:55:21.399
<v Speaker 4>it's dope to actually tie in culture and music with learning, right,

0:55:21.880 --> 0:55:23.719
<v Speaker 4>because they kind of go hand a hand. Like I said,

0:55:23.719 --> 0:55:26.799
<v Speaker 4>I mean, it's gotten a little away from that. Now,

0:55:26.920 --> 0:55:28.600
<v Speaker 4>with music, you could just make up a word if

0:55:28.640 --> 0:55:29.000
<v Speaker 4>you want.

0:55:29.200 --> 0:55:34.040
<v Speaker 2>But I know it is. But but you know, I

0:55:34.080 --> 0:55:39.080
<v Speaker 2>think it's popular. They actually inducted into the Encyclopedia for real.

0:55:39.200 --> 0:55:44.040
<v Speaker 2>It's crazy looking at that soda.

0:55:44.920 --> 0:55:47.000
<v Speaker 4>Looking at da I mean, but that's part of that's

0:55:47.040 --> 0:55:49.440
<v Speaker 4>part of that, that's part of culture. It's part of

0:55:50.000 --> 0:55:52.120
<v Speaker 4>It's like it's a word now in the dictionary. So

0:55:52.960 --> 0:55:54.600
<v Speaker 4>I'm not even married about that. But I mean, just

0:55:54.640 --> 0:55:56.759
<v Speaker 4>like when you're just not even making a word, just

0:55:56.800 --> 0:55:59.440
<v Speaker 4>like mumbling. Really, that's what I'm like. You could just

0:55:59.640 --> 0:56:01.560
<v Speaker 4>sign it sound, which is cool. I mean, it's a

0:56:01.560 --> 0:56:05.399
<v Speaker 4>form of music, I guess, but it's not like you're

0:56:05.400 --> 0:56:07.360
<v Speaker 4>not going to learn too much from just sonic sounds

0:56:07.440 --> 0:56:08.160
<v Speaker 4>people making with it.

0:56:08.640 --> 0:56:10.279
<v Speaker 3>We learned a lot through the music man, Like I

0:56:10.320 --> 0:56:13.400
<v Speaker 3>tell everybody like Shoty only talked in rhyme for like,

0:56:13.440 --> 0:56:15.359
<v Speaker 3>I feel like throughout high school that's all you did

0:56:15.400 --> 0:56:17.040
<v Speaker 3>was talking ron like if you ain't know the lyrics

0:56:17.080 --> 0:56:18.719
<v Speaker 3>and you had no idea what he's talking about. But

0:56:18.880 --> 0:56:20.400
<v Speaker 3>you know, I know a lot of raps, so I'm like,

0:56:20.760 --> 0:56:23.760
<v Speaker 3>I'm into of them. I'm like, yo, this is with children.

0:56:23.880 --> 0:56:28.600
<v Speaker 2>Children learn through like repetition and rhyme scheme and like

0:56:28.880 --> 0:56:32.440
<v Speaker 2>using music as like a platform. That's how they retain information.

0:56:32.760 --> 0:56:34.400
<v Speaker 2>Like I don't know if you remember, like when we

0:56:34.480 --> 0:56:38.359
<v Speaker 2>used to learn did you ever learn fifty nifty United States?

0:56:39.239 --> 0:56:39.640
<v Speaker 3>A song?

0:56:40.000 --> 0:56:43.360
<v Speaker 2>It was like fifty nifty United States? It was a

0:56:43.440 --> 0:56:46.560
<v Speaker 2>cozy song, but because it was taught in a music platform,

0:56:46.600 --> 0:56:47.399
<v Speaker 2>you remembered it.

0:56:47.560 --> 0:56:52.399
<v Speaker 3>You did that in Boston, Yeah, from the different out there.

0:56:52.880 --> 0:56:56.440
<v Speaker 4>Shout out to we got a lot of support out there.

0:56:56.520 --> 0:57:00.839
<v Speaker 4>Shout out to the whole New England, Providence, Boston, Northeastern Connecticut. Yeah,

0:57:00.880 --> 0:57:05.520
<v Speaker 4>everybody in the Northeast, so appreciate. So what's the scaling model, Like,

0:57:05.520 --> 0:57:08.360
<v Speaker 4>what's the scaling idea for the game moving forward?

0:57:09.760 --> 0:57:12.200
<v Speaker 2>Well, like I said, right now, we're really focused on

0:57:12.640 --> 0:57:19.840
<v Speaker 2>the marketing piece. Learning that the science behind the digital marketing,

0:57:19.880 --> 0:57:23.560
<v Speaker 2>the SEO. It's really important, but it is really a

0:57:23.640 --> 0:57:27.240
<v Speaker 2>science and a process to like learn it. And I'm

0:57:28.000 --> 0:57:32.120
<v Speaker 2>you know, I'm not really tech savvy. I'm a creator,

0:57:32.200 --> 0:57:35.720
<v Speaker 2>So I'm having to learn this just so that I

0:57:35.840 --> 0:57:38.640
<v Speaker 2>know what someone sells me on when I go and

0:57:38.840 --> 0:57:42.960
<v Speaker 2>hire somebody to perform that duty for the business, I

0:57:43.040 --> 0:57:46.000
<v Speaker 2>have to know that they know what they're doing, because

0:57:46.040 --> 0:57:48.600
<v Speaker 2>you can definitely get there's a lot of people who

0:57:48.600 --> 0:57:51.880
<v Speaker 2>proclaim to know how to do SEO and know how

0:57:51.880 --> 0:57:54.520
<v Speaker 2>to do your Google ads and the click funnels and

0:57:54.560 --> 0:57:58.760
<v Speaker 2>all that, and then they really don't. So I'm someone

0:57:58.760 --> 0:58:00.920
<v Speaker 2>who likes to learn a little bit and then go

0:58:00.960 --> 0:58:02.439
<v Speaker 2>out there and find someone to do it. So that's

0:58:02.440 --> 0:58:05.160
<v Speaker 2>a really big piece of the business. So because we

0:58:05.240 --> 0:58:08.200
<v Speaker 2>can scale significantly if we do that right.

0:58:08.360 --> 0:58:10.320
<v Speaker 3>Any thoughts are going digital at some point, like having

0:58:10.320 --> 0:58:11.360
<v Speaker 3>an Apple rhyme antics.

0:58:11.680 --> 0:58:14.760
<v Speaker 2>Yeah, so there's already an app that acts as a

0:58:14.800 --> 0:58:17.880
<v Speaker 2>companion to the game because it plays the music instrumentals.

0:58:17.920 --> 0:58:21.480
<v Speaker 2>But in the beginning I did want to do a

0:58:21.480 --> 0:58:23.800
<v Speaker 2>full app version like the game The Words with Friends.

0:58:24.200 --> 0:58:28.840
<v Speaker 2>But now I'm actually looking into making it Alexa adaptable.

0:58:29.640 --> 0:58:32.120
<v Speaker 2>There's this really cool company out of London I just

0:58:32.200 --> 0:58:35.000
<v Speaker 2>learned about while I've been doing some research, and they're

0:58:35.040 --> 0:58:38.840
<v Speaker 2>making board games Alexa adaptable, and so I'm thinking, like

0:58:39.000 --> 0:58:42.240
<v Speaker 2>it would be so dope to have this as an

0:58:42.280 --> 0:58:45.760
<v Speaker 2>Alexa game kind of hosting the party and like Snoop

0:58:45.760 --> 0:58:51.440
<v Speaker 2>Dogg's voice, what like that would be so cool, Like

0:58:51.440 --> 0:58:54.200
<v Speaker 2>imagine like soup dog is like Snoop Dogg's.

0:58:54.000 --> 0:58:58.160
<v Speaker 3>Voice is like hosting the park the Hologram pop up, right.

0:58:58.360 --> 0:58:59.960
<v Speaker 2>I got stop playing.

0:59:00.320 --> 0:59:02.760
<v Speaker 3>That's dope, but that would be that would be really dope.

0:59:03.120 --> 0:59:06.840
<v Speaker 4>Yeah, yeah, so this is dope. You have ideas to

0:59:06.880 --> 0:59:08.560
<v Speaker 4>make new games or you just want to just double

0:59:08.640 --> 0:59:09.160
<v Speaker 4>down on that.

0:59:09.880 --> 0:59:12.040
<v Speaker 2>I cannot think about a new game.

0:59:12.120 --> 0:59:14.080
<v Speaker 3>I got one for you. We'll talk after that, okay.

0:59:14.240 --> 0:59:16.680
<v Speaker 2>I mean, I'm really good at creating games, just because

0:59:16.680 --> 0:59:18.560
<v Speaker 2>now I know, and I have been approached by a

0:59:18.560 --> 0:59:22.440
<v Speaker 2>couple of people to develop some games for them. But

0:59:22.680 --> 0:59:25.200
<v Speaker 2>it's just important for me to make this one a

0:59:25.280 --> 0:59:30.080
<v Speaker 2>huge success. First. I do want to release future editions

0:59:30.120 --> 0:59:32.760
<v Speaker 2>of it, Like I can do it in Spanish, so

0:59:32.840 --> 0:59:35.919
<v Speaker 2>that will probably be an iteration I come up with.

0:59:36.640 --> 0:59:38.600
<v Speaker 2>I can do it in French and we can definitely

0:59:38.600 --> 0:59:39.640
<v Speaker 2>do lots of themes.

0:59:39.960 --> 0:59:43.080
<v Speaker 3>Yeah, I've seen you with some celebrities doing a game.

0:59:43.080 --> 0:59:45.840
<v Speaker 3>Who is the best at doing romantics?

0:59:48.120 --> 0:59:49.440
<v Speaker 2>I would have to say Charlot Man.

0:59:49.640 --> 0:59:53.440
<v Speaker 5>Yeah yeah, Charloe is just funny.

0:59:53.560 --> 0:59:58.280
<v Speaker 2>He's just off top, just funny. So he yeah, he's

0:59:58.320 --> 0:59:59.160
<v Speaker 2>really good at it.

1:00:00.160 --> 1:00:03.320
<v Speaker 4>Well, thank you for joining us. This is really dope episode.

1:00:03.360 --> 1:00:05.360
<v Speaker 4>I'm sure people find value out of it? Can you

1:00:05.440 --> 1:00:08.720
<v Speaker 4>tell them how they can get the game social media handles,

1:00:08.760 --> 1:00:09.360
<v Speaker 4>all that stuff.

1:00:09.520 --> 1:00:13.840
<v Speaker 2>Yeah, So I am little miss Callaway on Instagram, L

1:00:13.840 --> 1:00:17.680
<v Speaker 2>I L underscore M I S S C A L

1:00:17.800 --> 1:00:20.000
<v Speaker 2>L O W A Y And I just want to

1:00:20.080 --> 1:00:23.160
<v Speaker 2>let everybody know if you have questions about the invention process,

1:00:23.200 --> 1:00:26.960
<v Speaker 2>I'm always like willing to help anybody, and people hit

1:00:26.960 --> 1:00:29.040
<v Speaker 2>me up all the time and I answer questions, and

1:00:29.400 --> 1:00:32.480
<v Speaker 2>I do free consulting, not consulting, but I you know,

1:00:32.560 --> 1:00:37.720
<v Speaker 2>I'll guide you the best way I possibly can. And uh,

1:00:37.840 --> 1:00:40.880
<v Speaker 2>it's rymantics dot com and it's rhyme antics on all

1:00:40.960 --> 1:00:44.720
<v Speaker 2>social media handles exactly how it's spelled. Our h y

1:00:44.880 --> 1:00:48.520
<v Speaker 2>m me antics dope dope.

1:00:49.040 --> 1:00:51.640
<v Speaker 3>Shout everybody on Pictreon dot com. You know that's our

1:00:51.680 --> 1:00:52.640
<v Speaker 3>proud pay program.

1:00:52.800 --> 1:00:54.840
<v Speaker 2>And I want to shout out s B for you.

1:00:54.720 --> 1:01:03.600
<v Speaker 3>Know the Bullard that that is Philly's own shout out.

1:01:03.600 --> 1:01:04.560
<v Speaker 3>Shout to Sean Bullard.

1:01:04.600 --> 1:01:06.600
<v Speaker 4>That is a form phy.

1:01:07.400 --> 1:01:11.840
<v Speaker 3>Yeah, yeah, Philly, that was that was a great title. Yeah,

1:01:11.880 --> 1:01:14.120
<v Speaker 3>we shout everybody on Patreon dot com. You know that's

1:01:14.120 --> 1:01:18.560
<v Speaker 3>our provacate pay program where we offer extra services, extra episodes, transcripts,

1:01:18.920 --> 1:01:21.440
<v Speaker 3>our early editions of the episode. So if some people

1:01:21.480 --> 1:01:23.160
<v Speaker 3>can't wait to Tuesday, they got to have it before,

1:01:23.240 --> 1:01:25.520
<v Speaker 3>so you can get it there and shout to everybody

1:01:25.560 --> 1:01:28.840
<v Speaker 3>who's supporting the merch on your leasia dot com. Everybody's

1:01:28.880 --> 1:01:30.560
<v Speaker 3>been asking for our tracks. Those are up there. The

1:01:30.680 --> 1:01:32.800
<v Speaker 3>university shirts are up there, the t shirts are up there,

1:01:33.080 --> 1:01:35.160
<v Speaker 3>and we got some exclusive merch for our patrons, so

1:01:35.440 --> 1:01:36.680
<v Speaker 3>patrons be on the lookout for that.

1:01:37.560 --> 1:01:40.840
<v Speaker 4>Yes, yes, and don't forget to subscribe to our YouTube channels,

1:01:40.840 --> 1:01:43.440
<v Speaker 4>Apple channels and yeah, the merch that we have on

1:01:43.520 --> 1:01:48.920
<v Speaker 4>right now, actually Eyo University merchant up there. So we

1:01:48.960 --> 1:01:50.800
<v Speaker 4>got to get your shirt. We got we've run out

1:01:50.800 --> 1:01:51.160
<v Speaker 4>of shirts.

1:01:51.160 --> 1:01:51.720
<v Speaker 3>I think I got some.

1:01:51.920 --> 1:01:54.560
<v Speaker 4>Yeah, yeah, we'renna get your shirt for sure. So yes,

1:01:54.920 --> 1:01:56.960
<v Speaker 4>thank you guys for rocking with us. We'll see you

1:01:56.960 --> 1:01:57.760
<v Speaker 4>next week. Peace.

1:01:57.920 --> 1:02:04.160
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