1 00:00:04,040 --> 00:00:07,160 Speaker 1: What excites me the most right now, what makes me 2 00:00:07,320 --> 00:00:10,000 Speaker 1: wake up in the morning with excitement is truly five G. 3 00:00:10,280 --> 00:00:14,159 Speaker 1: And obviously the whole aspect of communication coming as a 4 00:00:14,200 --> 00:00:18,320 Speaker 1: bedrock really is what amazes me that this is all 5 00:00:18,400 --> 00:00:21,440 Speaker 1: going to come together and the opportunity is huge. It's 6 00:00:21,480 --> 00:00:24,960 Speaker 1: not just from an entertainment perspective, but it's about value. 7 00:00:25,239 --> 00:00:28,560 Speaker 1: How am I serving the community? How am I reaching out? 8 00:00:28,640 --> 00:00:31,520 Speaker 1: How am I giving more back? I look at it 9 00:00:31,600 --> 00:00:35,640 Speaker 1: from that lens of how can we empower more? How 10 00:00:35,680 --> 00:00:38,120 Speaker 1: can we enrich more? That's kind of what I see 11 00:00:38,600 --> 00:00:43,320 Speaker 1: as what the technology can do. Welcome to the Restless Ones. 12 00:00:43,640 --> 00:00:46,800 Speaker 1: I'm Jonathan Strickland. As you may know, I've spent the 13 00:00:46,880 --> 00:00:50,440 Speaker 1: last fifteen years covering technology and learning how it works, 14 00:00:50,720 --> 00:00:56,360 Speaker 1: demystifying everything from massive parallel processing to advanced robotics and 15 00:00:56,640 --> 00:01:00,880 Speaker 1: everything in between. Yet it's the conversation with some of 16 00:01:00,880 --> 00:01:04,080 Speaker 1: the most forward thinking leaders, those at the intersection of 17 00:01:04,080 --> 00:01:10,679 Speaker 1: technology and business that fascinate me the most. I'm excited 18 00:01:10,720 --> 00:01:13,160 Speaker 1: to bring you this episode of The Restless Ones. I 19 00:01:13,200 --> 00:01:15,759 Speaker 1: had the chance to talk with Maddie Rogers, who told 20 00:01:15,800 --> 00:01:19,120 Speaker 1: me that this was her first podcast, only you would 21 00:01:19,160 --> 00:01:22,800 Speaker 1: never know it because Maddie is a born storyteller and 22 00:01:22,880 --> 00:01:26,920 Speaker 1: the stories she shared were inspiring. Maddie's path to the 23 00:01:26,959 --> 00:01:30,920 Speaker 1: tech business world wasn't your typical one. If she had 24 00:01:30,959 --> 00:01:34,320 Speaker 1: pursued her original career, you might find her filling in 25 00:01:34,360 --> 00:01:38,120 Speaker 1: cavities or performing a root canal. But Maddie discovered that 26 00:01:38,200 --> 00:01:41,920 Speaker 1: through technology she could realize her dream of helping people 27 00:01:41,920 --> 00:01:45,040 Speaker 1: connect with their work and with each other through forming 28 00:01:45,080 --> 00:01:49,080 Speaker 1: digitization strategies and infrastructure. I sat down with Maddie to 29 00:01:49,120 --> 00:01:51,440 Speaker 1: talk about that journey, as well as how so many 30 00:01:51,480 --> 00:01:55,080 Speaker 1: companies have embraced digitization on a massive scale due to 31 00:01:55,120 --> 00:01:58,720 Speaker 1: the pandemic and the sort of challenges that organizations often 32 00:01:58,760 --> 00:02:02,520 Speaker 1: faced when evaluating their own strategy. But first I wanted 33 00:02:02,520 --> 00:02:09,000 Speaker 1: to learn more about Maddie herself. Welcome to the Restless Ones. 34 00:02:09,040 --> 00:02:10,960 Speaker 1: It's a real pleasure to have you on the show. 35 00:02:11,440 --> 00:02:13,399 Speaker 1: Thank you for having me. It's great to be here. 36 00:02:14,040 --> 00:02:17,720 Speaker 1: So I am curious. I looked into your background and 37 00:02:17,800 --> 00:02:20,680 Speaker 1: some interesting questions have popped up. So at what point 38 00:02:20,840 --> 00:02:25,040 Speaker 1: did technology start to become an interest to you? Great question. 39 00:02:25,440 --> 00:02:28,080 Speaker 1: I have a late entrance to tech, so as a 40 00:02:28,080 --> 00:02:32,240 Speaker 1: middle schooler, I always dreamt to become a dentist. I 41 00:02:32,280 --> 00:02:35,399 Speaker 1: had a dentist who I admired as she was fantastic, 42 00:02:35,760 --> 00:02:37,960 Speaker 1: So that's what I wanted to be, and I became 43 00:02:38,000 --> 00:02:41,959 Speaker 1: a dentist. And then my journey to US I came 44 00:02:42,000 --> 00:02:45,120 Speaker 1: in during the Internet boom, and that was my first 45 00:02:45,200 --> 00:02:48,679 Speaker 1: time looking at a computer, or rather touching one, and 46 00:02:48,840 --> 00:02:52,640 Speaker 1: it was amazing. And that's when I said goodbye to 47 00:02:52,760 --> 00:02:56,800 Speaker 1: dentistry and allot of technology. I left my old me 48 00:02:56,960 --> 00:03:00,720 Speaker 1: behind and started the world of tech. I have never 49 00:03:00,760 --> 00:03:02,840 Speaker 1: heard a journey like that. That is one of those 50 00:03:02,880 --> 00:03:05,560 Speaker 1: things that really surprised me. And talk about the tumultuous 51 00:03:05,639 --> 00:03:09,480 Speaker 1: time like the boom of the dot com industry really 52 00:03:09,840 --> 00:03:13,760 Speaker 1: showed us the best and worst of technology and business 53 00:03:13,800 --> 00:03:17,400 Speaker 1: in a very compressed amount of time. So what was 54 00:03:17,440 --> 00:03:20,720 Speaker 1: your first step in a career in technology? Where did 55 00:03:20,720 --> 00:03:24,760 Speaker 1: you go from there? So? Um, once I got my 56 00:03:24,840 --> 00:03:28,840 Speaker 1: basics if understanding binary, you know, I went into Maccas 57 00:03:28,840 --> 00:03:32,360 Speaker 1: Salila in Seattle as a system so aund list like 58 00:03:32,400 --> 00:03:34,880 Speaker 1: I would call that as like the bedrock of wireless 59 00:03:34,960 --> 00:03:39,920 Speaker 1: mobility where everything started. So my first job was being 60 00:03:40,000 --> 00:03:43,360 Speaker 1: part of the team that was lighting up cities across 61 00:03:43,480 --> 00:03:48,560 Speaker 1: the US with wireless service. So that was a fabulous time, 62 00:03:48,840 --> 00:03:51,600 Speaker 1: you know for me coming from a medical background to 63 00:03:51,720 --> 00:03:56,680 Speaker 1: coming into tech meeting all these inspiring team members who 64 00:03:56,720 --> 00:03:58,800 Speaker 1: are all ready to support you. You know, you're like 65 00:03:58,920 --> 00:04:02,520 Speaker 1: the list one in the totem pole, trying to learn 66 00:04:02,640 --> 00:04:06,000 Speaker 1: everything and worried that everything will go wrong, you know, 67 00:04:06,480 --> 00:04:08,640 Speaker 1: but then you see the support of the team trying 68 00:04:08,640 --> 00:04:13,160 Speaker 1: to help you, guide you mentor you. I imagine that 69 00:04:13,280 --> 00:04:18,480 Speaker 1: you have seen some pretty massive changes within the telecommunications 70 00:04:18,480 --> 00:04:22,159 Speaker 1: industry during your time there. You know, personally, for me, 71 00:04:22,240 --> 00:04:25,400 Speaker 1: the first time holding the brick phone in a big bag, 72 00:04:25,800 --> 00:04:28,760 Speaker 1: and you know, I was a support analyst and end 73 00:04:28,800 --> 00:04:30,479 Speaker 1: of the day you would have to go home and 74 00:04:30,520 --> 00:04:33,320 Speaker 1: instead of pages, you had these bricks, And then it 75 00:04:33,560 --> 00:04:37,120 Speaker 1: kind of migrated into the smaller handheld devices and then 76 00:04:37,200 --> 00:04:41,120 Speaker 1: you're putting data or voice and then you're doing all 77 00:04:41,160 --> 00:04:48,359 Speaker 1: these capabilities and enabling users and customers to understand the 78 00:04:48,480 --> 00:04:51,360 Speaker 1: art of the possible in terms of the delight that 79 00:04:51,400 --> 00:04:54,120 Speaker 1: you see in their faces when oh, this is going 80 00:04:54,200 --> 00:04:57,640 Speaker 1: to connect me to my family that I haven't been 81 00:04:57,680 --> 00:04:59,760 Speaker 1: able to connect. And for me, that was the greatest 82 00:04:59,760 --> 00:05:02,640 Speaker 1: ex radians, because do you remember the time when we 83 00:05:02,680 --> 00:05:05,200 Speaker 1: had to pay a dollar for a minute to call 84 00:05:05,320 --> 00:05:09,640 Speaker 1: international and now I can do video and I can 85 00:05:09,640 --> 00:05:12,279 Speaker 1: talk to my grandparents. And I mean that just that 86 00:05:12,400 --> 00:05:16,200 Speaker 1: evolution of connectivity and then recognizing just because you have 87 00:05:16,320 --> 00:05:19,320 Speaker 1: it doesn't mean the world has it. And you know, 88 00:05:19,360 --> 00:05:22,200 Speaker 1: you bring us spark to everybody's life in terms of 89 00:05:22,240 --> 00:05:25,080 Speaker 1: that connectivity. So I think being in that generation of 90 00:05:25,160 --> 00:05:28,359 Speaker 1: mobility and seeing what it does to people and doing 91 00:05:28,400 --> 00:05:31,120 Speaker 1: it for the right cause. You know, I'm a techno 92 00:05:31,200 --> 00:05:33,960 Speaker 1: optimist in that sense that it's going to drive to 93 00:05:34,120 --> 00:05:37,640 Speaker 1: betterment of people and us. Humanity as a whole is 94 00:05:37,680 --> 00:05:41,320 Speaker 1: a good thing, and that's what's exciting, Maddie. What I 95 00:05:41,320 --> 00:05:44,919 Speaker 1: would love to know is what your journey was to 96 00:05:45,560 --> 00:05:49,320 Speaker 1: Inphosis and what that company does and what your role 97 00:05:49,600 --> 00:05:52,800 Speaker 1: is there if you could kind of illustrate for us 98 00:05:53,320 --> 00:05:59,400 Speaker 1: that story. Oh sure. Jonathan Emphasis is a global systems integrator. 99 00:05:59,640 --> 00:06:03,919 Speaker 1: The per purpose our goal is to enable clients to 100 00:06:04,600 --> 00:06:08,440 Speaker 1: help in the rapid digital acceleration and you know, simplify 101 00:06:08,520 --> 00:06:14,880 Speaker 1: that transition. And broadly Emphasis is responsible from a building 102 00:06:14,920 --> 00:06:19,800 Speaker 1: the community at large and enabling both the environment, sustainability 103 00:06:19,880 --> 00:06:23,400 Speaker 1: and diversity as a popular So that kind of alligns 104 00:06:23,400 --> 00:06:27,680 Speaker 1: with what I believe and at emphasis. What I do 105 00:06:27,920 --> 00:06:32,800 Speaker 1: is I primarily work with clients in their digital transformation journeys, 106 00:06:33,320 --> 00:06:37,760 Speaker 1: some what you call a champion partner and advisor and 107 00:06:37,839 --> 00:06:41,240 Speaker 1: a trusted guide if you will, to help them on 108 00:06:41,279 --> 00:06:44,320 Speaker 1: their path of their north star. So my goal is 109 00:06:44,360 --> 00:06:47,599 Speaker 1: to help them make a difference in digitization, use the 110 00:06:47,640 --> 00:06:51,080 Speaker 1: technology to delight, get them to see the whole picture. 111 00:06:52,000 --> 00:06:55,640 Speaker 1: I know that the trend toward digitization obviously has been 112 00:06:56,279 --> 00:07:00,360 Speaker 1: growing stronger and faster over the last decade, but did 113 00:07:00,400 --> 00:07:04,320 Speaker 1: you observe a particular spike due to the pandemic. I 114 00:07:04,320 --> 00:07:07,360 Speaker 1: would imagine that a lot of companies had to embrace 115 00:07:07,440 --> 00:07:10,320 Speaker 1: digitization on a time span that was probably a lot 116 00:07:10,360 --> 00:07:14,559 Speaker 1: shorter than they had originally anticipated. Oh, definitely. I think 117 00:07:14,800 --> 00:07:19,600 Speaker 1: prior to the pandemic it was all about retail tangible 118 00:07:19,680 --> 00:07:23,440 Speaker 1: experiences in those sense, where digitization was about how do 119 00:07:23,440 --> 00:07:27,400 Speaker 1: you enrich that? But with the pandemic, it was all 120 00:07:27,440 --> 00:07:30,760 Speaker 1: about how do you get your customers, your team and 121 00:07:30,840 --> 00:07:34,840 Speaker 1: your families to connect, you know, in a real normal 122 00:07:34,880 --> 00:07:39,080 Speaker 1: way without the normalcy being in place. And that really 123 00:07:39,760 --> 00:07:44,000 Speaker 1: kind of peaked in that sense that the need for 124 00:07:44,040 --> 00:07:46,920 Speaker 1: the connectivity and the need for some of the areas 125 00:07:46,960 --> 00:07:50,040 Speaker 1: that are not connected today, the drive to bridge that 126 00:07:50,080 --> 00:07:54,440 Speaker 1: gap became much more evident. One of the technologies that 127 00:07:54,680 --> 00:07:57,400 Speaker 1: obviously we're very excited about here on the Restless Ones 128 00:07:57,800 --> 00:08:02,120 Speaker 1: is five G. How is five G actoring into digital strategies? 129 00:08:02,240 --> 00:08:04,880 Speaker 1: You know what sort of advantages does it represent when 130 00:08:04,880 --> 00:08:08,640 Speaker 1: you're having these discussions with your customers. When I look 131 00:08:08,680 --> 00:08:12,440 Speaker 1: at five G, or we talk about technology of PHIGI, 132 00:08:13,160 --> 00:08:16,480 Speaker 1: everybody talks about, oh, we can download movies faster. But 133 00:08:16,600 --> 00:08:19,040 Speaker 1: that's more than that phi G. I look at it 134 00:08:19,120 --> 00:08:23,000 Speaker 1: as communication as an underlying fabric for the digital society 135 00:08:23,000 --> 00:08:26,560 Speaker 1: at large, like for the future. So communication is taking 136 00:08:26,600 --> 00:08:30,200 Speaker 1: shape more like a horizontal where you're going to connect 137 00:08:30,240 --> 00:08:34,120 Speaker 1: all the various industries that today are siloed, and that 138 00:08:34,240 --> 00:08:37,200 Speaker 1: it is going to accelerate the future of innovation from 139 00:08:37,200 --> 00:08:41,400 Speaker 1: a business sense, and that's the digitization agenda, if you will. 140 00:08:41,920 --> 00:08:44,800 Speaker 1: So if I look at that from what phi GI 141 00:08:45,080 --> 00:08:48,679 Speaker 1: brings for the future, like, for example, the area that 142 00:08:49,120 --> 00:08:51,440 Speaker 1: I love the most, you know, which is my past life, 143 00:08:51,440 --> 00:08:54,720 Speaker 1: which is health care, and then now the tech life, 144 00:08:54,800 --> 00:08:57,040 Speaker 1: and then now I see that they're all coming together. 145 00:08:57,600 --> 00:09:01,680 Speaker 1: You have real time transmit shtion of images. You're talking 146 00:09:01,720 --> 00:09:07,440 Speaker 1: about connected ambulances that every millisecond that matters for saving 147 00:09:07,480 --> 00:09:10,520 Speaker 1: a life. You're talking about remote patient monitoring. We saw 148 00:09:10,559 --> 00:09:13,720 Speaker 1: that during the pandemic, where you have a Telly appointment. 149 00:09:13,840 --> 00:09:16,240 Speaker 1: Now you can get some of those things done. But 150 00:09:16,640 --> 00:09:19,600 Speaker 1: take that to the next level where you're talking about 151 00:09:19,679 --> 00:09:22,719 Speaker 1: real time computational processing, whether it's the m r I 152 00:09:22,880 --> 00:09:25,600 Speaker 1: S or CD scans. You have rural areas that don't 153 00:09:25,640 --> 00:09:28,480 Speaker 1: have access to some of these greatest technologies that are 154 00:09:28,480 --> 00:09:31,480 Speaker 1: out there, and then now you're expanding it to those masses, 155 00:09:31,600 --> 00:09:34,800 Speaker 1: and then you're looking at remote collaborative surgeries that you 156 00:09:34,840 --> 00:09:38,680 Speaker 1: can save those precious lives that need that immediate care. 157 00:09:38,960 --> 00:09:41,240 Speaker 1: You're talking about a r v R for training. You're 158 00:09:41,280 --> 00:09:47,400 Speaker 1: talking about self care for elderly, you're talking about psychiatric help. 159 00:09:47,440 --> 00:09:51,080 Speaker 1: You're talking about in every area that you can think 160 00:09:51,120 --> 00:09:54,800 Speaker 1: of in just health care alone. You're talking about pharmaceuticals. 161 00:09:54,840 --> 00:09:57,440 Speaker 1: You can look at molecular models, you can send stuff 162 00:09:57,480 --> 00:10:00,679 Speaker 1: that today you're not able to do that time because 163 00:10:00,679 --> 00:10:04,400 Speaker 1: of latency, and now you're with low latency, high bandwidth, 164 00:10:04,480 --> 00:10:08,360 Speaker 1: its mobility, it's security, reliability, it's all coming together, and 165 00:10:08,440 --> 00:10:12,560 Speaker 1: so just in healthcare alone, you've got a bundle of 166 00:10:12,720 --> 00:10:16,680 Speaker 1: goodies to share and to give and promote, and then 167 00:10:16,800 --> 00:10:19,240 Speaker 1: you take it to the next level of like let's 168 00:10:19,280 --> 00:10:22,520 Speaker 1: talk about mining. Mining, first thing that comes to mind 169 00:10:22,559 --> 00:10:26,439 Speaker 1: is safety. You're in parts where it's not easy, and 170 00:10:26,480 --> 00:10:30,439 Speaker 1: so here you're leveraging fi G to do the operations 171 00:10:30,760 --> 00:10:34,200 Speaker 1: and the exploration work, the safety of the team that 172 00:10:34,280 --> 00:10:37,160 Speaker 1: works there, and then it's all enabled because you also 173 00:10:37,200 --> 00:10:40,640 Speaker 1: have the cloud to help optimize that experience and connectivity. 174 00:10:40,720 --> 00:10:44,120 Speaker 1: So if you take any industry, for example, you can 175 00:10:44,240 --> 00:10:48,200 Speaker 1: really apply five G and all these other greater technologies 176 00:10:48,240 --> 00:10:52,560 Speaker 1: that are coming together and allow for efficiency, better life, 177 00:10:53,280 --> 00:10:57,040 Speaker 1: better productivity, and also the new things that it's going 178 00:10:57,080 --> 00:11:00,200 Speaker 1: to offer. So that's that's where I'm very passionate abou out. 179 00:11:00,440 --> 00:11:05,839 Speaker 1: We can go on and on, but it's education, automobiles, retail, manufacturing, transportation, 180 00:11:06,400 --> 00:11:10,000 Speaker 1: you name it. That's where I see that connectivity becomes 181 00:11:10,080 --> 00:11:13,479 Speaker 1: the bedrock. And then you have all these other industries 182 00:11:13,559 --> 00:11:17,880 Speaker 1: coming together and merging and the learning that we can 183 00:11:17,920 --> 00:11:25,520 Speaker 1: take from one to another is immense. Conventional thinking says 184 00:11:25,559 --> 00:11:27,720 Speaker 1: you have to pay more to get more. I want 185 00:11:27,800 --> 00:11:31,280 Speaker 1: the work, but T mobile for business uses unconventional thinking 186 00:11:31,280 --> 00:11:34,360 Speaker 1: to deliver premium benefits for better r O I from 187 00:11:34,400 --> 00:11:37,560 Speaker 1: customized five G solutions to three sixties support. We help 188 00:11:37,600 --> 00:11:41,120 Speaker 1: you reach your business goals right now. I want it now, 189 00:11:41,640 --> 00:11:46,040 Speaker 1: innovating to improve business today and tomorrow. That's unconventional thinking. 190 00:11:46,080 --> 00:11:48,839 Speaker 1: From T Mobile for business capable device required covers on 191 00:11:48,920 --> 00:11:51,360 Speaker 1: available in some areas, some require certain clater features c 192 00:11:51,440 --> 00:11:59,840 Speaker 1: T mobile dot com. I absolutely find what you say 193 00:11:59,840 --> 00:12:02,400 Speaker 1: in a spiring and I agree wholeheartedly. I think of 194 00:12:02,880 --> 00:12:06,360 Speaker 1: that connectivity as being the enabler for the next generation 195 00:12:06,400 --> 00:12:10,360 Speaker 1: of technologies that wouldn't have been possible had we continued 196 00:12:10,440 --> 00:12:14,280 Speaker 1: to rely on, say, hard wired connections. Relay that over 197 00:12:14,320 --> 00:12:17,400 Speaker 1: to a wireless technology where you have the benefits of 198 00:12:17,800 --> 00:12:21,960 Speaker 1: a fiber throughput, but you have very low latency to 199 00:12:22,000 --> 00:12:25,000 Speaker 1: the point where it's almost negligible. That to me is 200 00:12:25,040 --> 00:12:29,440 Speaker 1: so exciting because I can't even begin to anticipate the 201 00:12:29,559 --> 00:12:33,400 Speaker 1: sort of uses we're going to see rollout. Related to that, 202 00:12:33,840 --> 00:12:38,080 Speaker 1: I was reading up on emphasis about the spectrum strategy. 203 00:12:38,160 --> 00:12:40,679 Speaker 1: Can you tell me a little bit about what spectrum 204 00:12:40,679 --> 00:12:44,880 Speaker 1: strategy is and why companies should work on developing strategies 205 00:12:44,880 --> 00:12:49,360 Speaker 1: that operate across different ranges of wireless frequencies. So when 206 00:12:49,440 --> 00:12:53,920 Speaker 1: you look at you know, an EMPHASIS looks at technology. 207 00:12:54,120 --> 00:12:58,640 Speaker 1: So we have a saying where we believe Emphasis is 208 00:12:58,679 --> 00:13:03,440 Speaker 1: a team of people focusing on technology. It's not a 209 00:13:03,480 --> 00:13:06,560 Speaker 1: technology company with a bunch of people. So it's kind 210 00:13:06,559 --> 00:13:12,040 Speaker 1: of an application of technology to resonate with one our 211 00:13:12,080 --> 00:13:16,120 Speaker 1: communities and also to the industries we touch. So because 212 00:13:16,160 --> 00:13:19,400 Speaker 1: of the widespread footprint that we have in terms of 213 00:13:19,520 --> 00:13:23,800 Speaker 1: realizing what is the current short term pain points that 214 00:13:23,840 --> 00:13:26,640 Speaker 1: a client is having, whether it's retail or it is 215 00:13:26,800 --> 00:13:31,480 Speaker 1: utilities or energy, or communications or media, and then you're 216 00:13:31,520 --> 00:13:34,520 Speaker 1: looking at it as an application of thoughts where our 217 00:13:34,559 --> 00:13:37,680 Speaker 1: innovation arm comes into play, where we're looking at what 218 00:13:37,760 --> 00:13:42,320 Speaker 1: are the short term capabilities that we need to apply 219 00:13:42,400 --> 00:13:45,320 Speaker 1: ourselves to and then what's the long term And then 220 00:13:45,360 --> 00:13:48,800 Speaker 1: that's where we believe in our ecosystem of partners, whether 221 00:13:48,840 --> 00:13:52,240 Speaker 1: it is universities or startups or you know, our VC, 222 00:13:52,960 --> 00:13:57,920 Speaker 1: where we apply ourselves broadly, you're spreading yourself widely enough 223 00:13:58,040 --> 00:14:01,600 Speaker 1: that you are expanding and part of that expansion, then 224 00:14:01,640 --> 00:14:04,280 Speaker 1: the learning what we are able to do is to 225 00:14:04,360 --> 00:14:08,800 Speaker 1: transverse that knowledge across the industries. You're not solving for one, 226 00:14:09,000 --> 00:14:13,080 Speaker 1: but solving for the many is where our approach to 227 00:14:13,200 --> 00:14:15,840 Speaker 1: learning goes. And we have something called living labs which 228 00:14:15,880 --> 00:14:19,800 Speaker 1: really focuses on that. Could you elaborate what are the 229 00:14:19,960 --> 00:14:23,640 Speaker 1: living labs and what sort of research takes place in them? 230 00:14:23,760 --> 00:14:29,400 Speaker 1: So living labs is what I call as incubation collaborative hubs, 231 00:14:29,640 --> 00:14:32,360 Speaker 1: if you will. We both have it in the what 232 00:14:32,440 --> 00:14:34,920 Speaker 1: I call us the metawors or the virtual world as 233 00:14:35,000 --> 00:14:37,760 Speaker 1: well as in the real world. So we have campuses 234 00:14:37,960 --> 00:14:43,440 Speaker 1: across the globe where we have the building foundation of 235 00:14:43,480 --> 00:14:46,800 Speaker 1: where you can see new technology come to life. So 236 00:14:47,560 --> 00:14:51,120 Speaker 1: we are able to bring a client and show them 237 00:14:51,160 --> 00:14:54,280 Speaker 1: not in their industry, but some other industry where we 238 00:14:54,320 --> 00:14:59,080 Speaker 1: have applied a new technology into from start to finish 239 00:14:59,120 --> 00:15:02,440 Speaker 1: on how that work, then showcasing them like a proof 240 00:15:02,480 --> 00:15:06,280 Speaker 1: of concept out of possible. And this is where we 241 00:15:06,480 --> 00:15:10,760 Speaker 1: help groom the ideas of what's possible. You know, sometimes 242 00:15:10,800 --> 00:15:13,560 Speaker 1: you have to really visualize what you can do with 243 00:15:13,600 --> 00:15:17,800 Speaker 1: technology and give that those ideas and then once that 244 00:15:17,920 --> 00:15:22,080 Speaker 1: incubation the collaboration comes to being, then you go through 245 00:15:22,120 --> 00:15:25,400 Speaker 1: the innovative process of the trial and error. What's needed, 246 00:15:25,400 --> 00:15:29,000 Speaker 1: what's valuable, what's immediate, what is long term, and then 247 00:15:29,040 --> 00:15:32,280 Speaker 1: of course the planning session begins. But sometimes to see 248 00:15:32,400 --> 00:15:35,520 Speaker 1: and understand technology, you have to visualize it, and that's 249 00:15:35,520 --> 00:15:39,880 Speaker 1: where living labs helps bring that to life. Fascinating. What 250 00:15:40,000 --> 00:15:43,280 Speaker 1: sort of clients do you typically bring into these living labs. 251 00:15:43,920 --> 00:15:47,120 Speaker 1: We bring in clients, whether you're talking the big financial 252 00:15:47,200 --> 00:15:50,520 Speaker 1: firms or the communication firms of the telco firm. You know, 253 00:15:50,600 --> 00:15:53,320 Speaker 1: everybody is welcome. All of our clients that we have 254 00:15:53,400 --> 00:15:57,880 Speaker 1: are welcome to come and see these innovation centers, and 255 00:15:57,960 --> 00:16:01,760 Speaker 1: what this gives them is a glimse across various industries 256 00:16:01,800 --> 00:16:05,360 Speaker 1: of what is happening. So once you see that, it 257 00:16:05,480 --> 00:16:09,400 Speaker 1: sparks that thought process, that creativity because as an individual, 258 00:16:09,440 --> 00:16:12,640 Speaker 1: we are all using digital tools in our daily lives. 259 00:16:12,680 --> 00:16:15,360 Speaker 1: And then of course then you apply to your businesses 260 00:16:15,400 --> 00:16:18,080 Speaker 1: and then you look at, oh, if this was done here, 261 00:16:18,200 --> 00:16:20,880 Speaker 1: what's in it for us? You open that conversation, you 262 00:16:20,960 --> 00:16:24,720 Speaker 1: open that dialogue for what's possible, and that's when you're 263 00:16:24,760 --> 00:16:28,240 Speaker 1: breaking boundaries of you know, thinking about okay, linearly of 264 00:16:28,520 --> 00:16:31,080 Speaker 1: this is what it is. So this is more about 265 00:16:31,120 --> 00:16:35,680 Speaker 1: expanding that horizon, having that conversation and then depending on 266 00:16:35,720 --> 00:16:38,800 Speaker 1: the industry and depending on where your focus is, then 267 00:16:38,920 --> 00:16:41,840 Speaker 1: we have the ability to bring in the right sames. 268 00:16:42,400 --> 00:16:44,520 Speaker 1: It doesn't have to be all from emphasis. It can 269 00:16:44,560 --> 00:16:47,200 Speaker 1: be any partner that we believe is leading in that 270 00:16:47,240 --> 00:16:50,080 Speaker 1: space that we will collaborate and build that solution for you. 271 00:16:50,680 --> 00:16:52,520 Speaker 1: And that's kind of how we use that as an 272 00:16:52,520 --> 00:16:56,720 Speaker 1: incubator zone for us to build and co work. So 273 00:16:57,200 --> 00:16:59,440 Speaker 1: teamwork is a big part of it. It has to 274 00:16:59,480 --> 00:17:02,200 Speaker 1: be done a lot of partners. We can't do it alone. 275 00:17:02,920 --> 00:17:06,560 Speaker 1: I'm curious, have you noticed any commonalities, like is there 276 00:17:06,600 --> 00:17:11,040 Speaker 1: anything in particular that people are surprised and delighted by 277 00:17:11,080 --> 00:17:14,200 Speaker 1: that you see over and over again. Most of the time, 278 00:17:14,240 --> 00:17:17,320 Speaker 1: what is surprising enough is the reason that they come 279 00:17:17,320 --> 00:17:20,439 Speaker 1: in and what they end up being interested in is 280 00:17:20,560 --> 00:17:24,800 Speaker 1: much different. And then they see the bigger scale of things, 281 00:17:24,840 --> 00:17:27,120 Speaker 1: and so now they want to do bigger things. So 282 00:17:27,160 --> 00:17:32,360 Speaker 1: the digitization, the adoption and the thought process of how 283 00:17:32,440 --> 00:17:35,760 Speaker 1: you look at things is about you know, sometimes we 284 00:17:35,800 --> 00:17:38,840 Speaker 1: have boundaries in our own minds of what we see 285 00:17:39,240 --> 00:17:41,760 Speaker 1: is based on what we have experienced or what we 286 00:17:41,800 --> 00:17:45,760 Speaker 1: have learned. And now after COVID, I think the sense 287 00:17:45,800 --> 00:17:49,639 Speaker 1: of digitization is much more and so everybody wants to 288 00:17:49,640 --> 00:17:52,600 Speaker 1: get ahead, and so there's no time better there now 289 00:17:52,760 --> 00:17:55,560 Speaker 1: to get started. So I see that as a common 290 00:17:55,960 --> 00:17:59,960 Speaker 1: experience for most of the clients who visit many times 291 00:18:00,000 --> 00:18:02,200 Speaker 1: as they look at it from a project or a program, 292 00:18:02,240 --> 00:18:08,120 Speaker 1: and now it's more about communities, larger scale, humanity, value, 293 00:18:08,520 --> 00:18:11,280 Speaker 1: and big picture. I'm curious what are some of the 294 00:18:11,359 --> 00:18:15,679 Speaker 1: common challenges that businesses face as they develop and initiate 295 00:18:15,840 --> 00:18:20,119 Speaker 1: a digital strategy. I think one of the biggest challenges 296 00:18:20,280 --> 00:18:25,040 Speaker 1: that companies face that I've seen is one is recognizing 297 00:18:25,080 --> 00:18:28,760 Speaker 1: where they are in that journey. Like you know, as 298 00:18:28,800 --> 00:18:34,159 Speaker 1: an organization itself, you have a varied sense of digitization. 299 00:18:34,400 --> 00:18:39,080 Speaker 1: You have a history of your systems, your processes, your evolution, 300 00:18:39,359 --> 00:18:43,000 Speaker 1: and your industry, and so you have a combination of 301 00:18:43,119 --> 00:18:47,960 Speaker 1: legacy and new it stitched together in numerous ways. And 302 00:18:48,280 --> 00:18:51,240 Speaker 1: first is that realization of where you are, because sometimes 303 00:18:51,280 --> 00:18:53,640 Speaker 1: you only see what is tangible to you, whether it's 304 00:18:53,680 --> 00:18:57,240 Speaker 1: your portal or your app. But digitization is much more. 305 00:18:57,760 --> 00:19:01,200 Speaker 1: It's the end to end. It's all your systems comming along, 306 00:19:01,320 --> 00:19:04,760 Speaker 1: talking and expanding. It's the scale. It's the performance and 307 00:19:04,840 --> 00:19:08,400 Speaker 1: the accessibility and experience that you're going to drive. Second, 308 00:19:08,840 --> 00:19:12,760 Speaker 1: it's about the team that is going to drive your 309 00:19:12,760 --> 00:19:16,320 Speaker 1: digital transformation, and how are you enabling that team and 310 00:19:16,400 --> 00:19:20,760 Speaker 1: reaching that team, empowering that team. As leaders, everybody has 311 00:19:21,119 --> 00:19:24,040 Speaker 1: their part, and you know in the organization hierarchy, you 312 00:19:24,119 --> 00:19:28,200 Speaker 1: have every manager who is responsible to being a key 313 00:19:28,400 --> 00:19:32,000 Speaker 1: player in that journey. So sometimes what happens is leaders 314 00:19:32,080 --> 00:19:35,040 Speaker 1: believe that yes, we have this mandate, we have this vision, 315 00:19:35,400 --> 00:19:39,600 Speaker 1: but then there is slowness in terms of executing it. 316 00:19:39,600 --> 00:19:41,600 Speaker 1: It has to be bigger than just a project or 317 00:19:41,600 --> 00:19:44,880 Speaker 1: a program. The transformation journey has to be big and 318 00:19:44,960 --> 00:19:48,200 Speaker 1: everybody in your organization has to be involved in it 319 00:19:48,280 --> 00:19:50,600 Speaker 1: in every sense of the way. That essence of this 320 00:19:50,680 --> 00:19:53,359 Speaker 1: transformation is going to bring value. So that is the 321 00:19:53,400 --> 00:19:57,359 Speaker 1: motivation aspect of it that everybody is resounding to the 322 00:19:57,480 --> 00:20:00,760 Speaker 1: same mantra that this is going to make a difference. 323 00:20:01,080 --> 00:20:05,200 Speaker 1: So once that belief is there in the organization, then 324 00:20:05,280 --> 00:20:09,480 Speaker 1: it's about defining that journey, the orchestration of the plan, 325 00:20:10,080 --> 00:20:13,480 Speaker 1: de risking, then prioritization, and then of course in the 326 00:20:13,600 --> 00:20:15,520 Speaker 1: end you have to have business value, so you have 327 00:20:15,600 --> 00:20:20,080 Speaker 1: to make that committed choice of what's priority and getting 328 00:20:20,080 --> 00:20:24,560 Speaker 1: the consensus between the various stakeholders and I think communication 329 00:20:24,640 --> 00:20:28,159 Speaker 1: and collaboration are the key words. The enthusiasm to make 330 00:20:28,200 --> 00:20:32,840 Speaker 1: a difference in collaborating with all of your teams because 331 00:20:32,840 --> 00:20:36,720 Speaker 1: no team is smaller big, so it's a big process. 332 00:20:37,000 --> 00:20:40,840 Speaker 1: But you have to be forward looking. Yeah, I fully agree. 333 00:20:40,920 --> 00:20:44,600 Speaker 1: I've talked a lot about getting organizational buy in from 334 00:20:44,720 --> 00:20:49,320 Speaker 1: the various divisions and that transparency and communication being absolutely 335 00:20:49,320 --> 00:20:53,679 Speaker 1: critical because if anyone has left out, then that just 336 00:20:53,800 --> 00:20:58,560 Speaker 1: breeds morale issues. So your vision, this idea of fostering 337 00:20:58,880 --> 00:21:02,879 Speaker 1: this communicative culture within a company, I think it's absolutely 338 00:21:02,920 --> 00:21:06,960 Speaker 1: critical for any organization as it grows, or else you're 339 00:21:07,000 --> 00:21:10,280 Speaker 1: going to be troubleshooting more than you're going to be innovating. 340 00:21:11,080 --> 00:21:13,800 Speaker 1: That's right, Jonathan. The other piece of it is it's 341 00:21:13,800 --> 00:21:16,800 Speaker 1: not only limited to the organization. It's not just to 342 00:21:16,960 --> 00:21:20,440 Speaker 1: its employees. You have to extend that to all its partners. 343 00:21:20,920 --> 00:21:25,240 Speaker 1: Partners like emphasis that helps, and then product providers and 344 00:21:25,400 --> 00:21:29,080 Speaker 1: your hyper scalers, irrespective of who are in the mix. 345 00:21:29,280 --> 00:21:32,359 Speaker 1: Everybody has to play their part to make it successful. 346 00:21:32,800 --> 00:21:35,640 Speaker 1: And so there is no us versus them. You are 347 00:21:35,680 --> 00:21:39,880 Speaker 1: at the table and you also have a specific outcome. 348 00:21:40,200 --> 00:21:43,200 Speaker 1: So the outcome is not delivering technology, the outcome is 349 00:21:43,240 --> 00:21:47,560 Speaker 1: to deliver the not staff vision, and you have core 350 00:21:47,680 --> 00:21:51,639 Speaker 1: kpi s which are business KPIs. It's the adoption and 351 00:21:51,800 --> 00:21:56,040 Speaker 1: engagement and ensuring that you're truly delighting the customer and 352 00:21:56,080 --> 00:22:01,760 Speaker 1: in this case your stakeholder. That is success. M hm, Well, Maddie, 353 00:22:02,160 --> 00:22:05,080 Speaker 1: I can't let you go without asking something that is 354 00:22:05,160 --> 00:22:09,520 Speaker 1: all the buzz in the technology space. Can you share 355 00:22:09,560 --> 00:22:12,719 Speaker 1: with us sort of some use cases that demonstrate how 356 00:22:12,760 --> 00:22:17,400 Speaker 1: companies might engage in the metaverse. So, Jonathan, that's a 357 00:22:17,400 --> 00:22:19,680 Speaker 1: great question, and I would say that I have been 358 00:22:19,680 --> 00:22:22,879 Speaker 1: looking at metaverse mostly as an end user, you know, 359 00:22:22,960 --> 00:22:26,600 Speaker 1: really right now in terms of you know, looking at 360 00:22:26,640 --> 00:22:30,240 Speaker 1: metaverse as a virtual space of what can be done. 361 00:22:30,280 --> 00:22:33,440 Speaker 1: But it's too early because there are different views on 362 00:22:33,520 --> 00:22:36,679 Speaker 1: what metaverse is. I'm more curious to see what is 363 00:22:36,680 --> 00:22:39,679 Speaker 1: going to evolve from a metaverse perspective. But you know, 364 00:22:39,720 --> 00:22:42,760 Speaker 1: from an infosis standpoint, we have a metaverse kind of 365 00:22:42,760 --> 00:22:45,520 Speaker 1: more of a metaverse foundry, if you will, where they're 366 00:22:45,520 --> 00:22:48,880 Speaker 1: working on different solutions and use cases in terms of metaverse. 367 00:22:49,320 --> 00:22:51,840 Speaker 1: For my current clients, that's not kind of like the 368 00:22:51,880 --> 00:22:56,000 Speaker 1: most important thing right now. The hybrid model of are 369 00:22:56,400 --> 00:22:59,080 Speaker 1: and we are application of a r we are is 370 00:22:59,200 --> 00:23:03,040 Speaker 1: much more being looked at, so more to come in 371 00:23:03,080 --> 00:23:06,600 Speaker 1: the metabor space. But it's exciting for sure. Well, and 372 00:23:06,640 --> 00:23:09,480 Speaker 1: I think Maddie that what you say is incredibly valuable. 373 00:23:09,680 --> 00:23:14,040 Speaker 1: It requires a balance between pushing for innovation and making 374 00:23:14,080 --> 00:23:17,679 Speaker 1: sure that your current and also acknowledging the fact that 375 00:23:17,720 --> 00:23:20,399 Speaker 1: we're still laying the track down as the train is 376 00:23:20,440 --> 00:23:23,000 Speaker 1: coming behind us, and that we need to balance these 377 00:23:23,000 --> 00:23:26,440 Speaker 1: sorts of things if we are to actually make real 378 00:23:26,680 --> 00:23:30,560 Speaker 1: use of what will be a transformational technology in the future. 379 00:23:33,600 --> 00:23:35,920 Speaker 1: Before I could let Maddie go, I had to ask 380 00:23:35,960 --> 00:23:41,800 Speaker 1: her one more thing, what technology are you personally most 381 00:23:41,880 --> 00:23:46,879 Speaker 1: interested in seeing evolve? What excites me the most right now? 382 00:23:46,960 --> 00:23:49,480 Speaker 1: What makes me wake up in the morning with excitement 383 00:23:49,600 --> 00:23:53,199 Speaker 1: is truly five G And obviously the whole aspect of 384 00:23:53,240 --> 00:23:57,320 Speaker 1: communication coming as a bedrock really is what amazes me. 385 00:23:57,880 --> 00:24:00,159 Speaker 1: That this is all going to come together and the 386 00:24:00,200 --> 00:24:04,680 Speaker 1: opportunity is huge. So that's one area that I am 387 00:24:04,760 --> 00:24:08,239 Speaker 1: leaning forward, and especially more in terms of what are 388 00:24:08,320 --> 00:24:11,160 Speaker 1: the services and capabilities. But if you look at it, Jonathan, 389 00:24:11,280 --> 00:24:14,439 Speaker 1: Telco companies have paid billions of dollars to build up 390 00:24:14,480 --> 00:24:17,400 Speaker 1: these networks and me as an end user or any 391 00:24:17,480 --> 00:24:19,520 Speaker 1: end user is not just going to pay the bill 392 00:24:20,000 --> 00:24:24,119 Speaker 1: of that billion dollar right. You have to enhance. You 393 00:24:24,160 --> 00:24:26,800 Speaker 1: have to make me want something. You know, it has 394 00:24:26,840 --> 00:24:29,440 Speaker 1: to excite me, and that's when I'm going to buy 395 00:24:29,480 --> 00:24:34,200 Speaker 1: those additional services. And it's not just from an entertainment perspective, 396 00:24:34,280 --> 00:24:37,520 Speaker 1: but it's about value. How am I serving the community? 397 00:24:37,600 --> 00:24:40,960 Speaker 1: How am I reaching out? How am I giving more back? 398 00:24:41,400 --> 00:24:44,720 Speaker 1: I look at it from that lens of how can 399 00:24:44,760 --> 00:24:47,840 Speaker 1: we empower more? How can we enrich more? That's kind 400 00:24:47,840 --> 00:24:50,719 Speaker 1: of what I see as what the technology can do 401 00:24:50,920 --> 00:24:54,560 Speaker 1: and survive g for me, whether it's health care, or 402 00:24:54,560 --> 00:25:00,120 Speaker 1: whether it is education or smart cities or name anything 403 00:25:00,119 --> 00:25:02,280 Speaker 1: that we can touch and both in the short and 404 00:25:02,359 --> 00:25:04,600 Speaker 1: long term. It's kind of exciting space to be And 405 00:25:04,680 --> 00:25:07,199 Speaker 1: I think this is kind of the pivot, you know, 406 00:25:07,240 --> 00:25:10,600 Speaker 1: the next pivot where it's what I call as a blockbuster, 407 00:25:10,680 --> 00:25:13,280 Speaker 1: where we're going to see some cool stuff come and 408 00:25:13,440 --> 00:25:18,040 Speaker 1: that's what I'm excited about. Maddie, thank you so much 409 00:25:18,080 --> 00:25:21,080 Speaker 1: for being on the Restless Ones. This has been a delight. 410 00:25:21,720 --> 00:25:23,800 Speaker 1: Thank you for having me. This is so much fun. 411 00:25:29,000 --> 00:25:31,520 Speaker 1: Thanks again to Maddie Rogers for joining us on the 412 00:25:31,560 --> 00:25:35,239 Speaker 1: restless ones. There's no doubt that embracing digitization is a 413 00:25:35,320 --> 00:25:40,000 Speaker 1: daunting task for many companies. So many organizations rely heavily 414 00:25:40,080 --> 00:25:43,560 Speaker 1: on legacy systems and processes that it can seem like 415 00:25:43,680 --> 00:25:46,080 Speaker 1: too much inertia has built up for you to be 416 00:25:46,080 --> 00:25:49,479 Speaker 1: able to make substantive changes. But we saw during the 417 00:25:49,480 --> 00:25:52,959 Speaker 1: COVID pandemic that when push comes to shove, companies can 418 00:25:53,000 --> 00:25:56,640 Speaker 1: make dramatic changes in a short time frame. People like 419 00:25:56,680 --> 00:25:59,360 Speaker 1: Maddie are there to make sure that those changes are 420 00:25:59,440 --> 00:26:03,199 Speaker 1: productive rather than disruptive, and that add value to a 421 00:26:03,240 --> 00:26:07,200 Speaker 1: business rather than saddle the company with croft. I personally 422 00:26:07,240 --> 00:26:11,200 Speaker 1: find the living lab concept really intriguing. I'm one of 423 00:26:11,240 --> 00:26:14,159 Speaker 1: those people who finds it enormously valuable to see a 424 00:26:14,240 --> 00:26:17,200 Speaker 1: concept play out in a scenario to get a full 425 00:26:17,240 --> 00:26:21,000 Speaker 1: appreciation of it. And then the free association starts popping 426 00:26:21,080 --> 00:26:23,960 Speaker 1: up where I start combining different ideas into something new. 427 00:26:24,480 --> 00:26:26,960 Speaker 1: To know that there are facilities out there dedicated to 428 00:26:27,040 --> 00:26:30,760 Speaker 1: inspiring business leaders is really exciting. It makes me think 429 00:26:30,800 --> 00:26:34,320 Speaker 1: that we're gonna see some truly innovative uses of technologies, 430 00:26:34,440 --> 00:26:38,080 Speaker 1: including five G that will totally change the game. Mobile 431 00:26:38,119 --> 00:26:40,320 Speaker 1: tech did that for the web. Now we're going to 432 00:26:40,359 --> 00:26:46,480 Speaker 1: see five G do it for pretty much everything. Thanks 433 00:26:46,480 --> 00:26:48,680 Speaker 1: again for listening to this episode of The Restless Ones. 434 00:26:49,160 --> 00:26:51,800 Speaker 1: Be sure to check out past episodes as we've talked 435 00:26:51,800 --> 00:26:55,200 Speaker 1: with leaders across all industries about the challenges they faced 436 00:26:55,400 --> 00:26:58,200 Speaker 1: and the lessons they've learned. And stay tuned for more 437 00:26:58,240 --> 00:27:02,840 Speaker 1: episodes this season. Publishing two weeks, I'll see you then. 438 00:27:06,520 --> 00:27:09,040 Speaker 1: T Mobile for Business knows companies want more than a 439 00:27:09,080 --> 00:27:12,240 Speaker 1: one size fits all approach to support. I want the world, 440 00:27:12,840 --> 00:27:16,440 Speaker 1: so we provide three sixty support customized to your business. 441 00:27:16,520 --> 00:27:19,800 Speaker 1: From discovery through post deployment. You'll get a dedicated account 442 00:27:19,800 --> 00:27:24,640 Speaker 1: team and expertise from solutions engineers and industry advisors already 443 00:27:24,760 --> 00:27:30,000 Speaker 1: right now, I want it now, three six support that's 444 00:27:30,080 --> 00:27:34,480 Speaker 1: customized for your success. That's unconventional thinking from T Mobile 445 00:27:34,520 --> 00:27:35,080 Speaker 1: for Business