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This year 27 00:01:28,920 --> 00:01:32,160 Speaker 1: starts starting celebration of gospel music include performances from the 28 00:01:32,160 --> 00:01:35,280 Speaker 1: biggest names in gospel. Please work with the money making conversation. 29 00:01:35,360 --> 00:01:39,680 Speaker 1: The CEO, managing partner and Executive producer of African Pride 30 00:01:39,760 --> 00:01:45,759 Speaker 1: Gospel super Fest TV, Dr Bobby Cartwright Jr. Hey, how 31 00:01:45,800 --> 00:01:48,160 Speaker 1: are you and what what city are you calling me from? 32 00:01:48,200 --> 00:01:51,360 Speaker 1: My friend? Well, I'm calling you from Detroit this morning. 33 00:01:51,400 --> 00:01:54,360 Speaker 1: I'm in Detroit. You said this morning. That means that 34 00:01:54,480 --> 00:01:56,720 Speaker 1: that's you just there this morning. So where are you 35 00:01:59,000 --> 00:02:01,400 Speaker 1: or you're based there? Where are you? Well, I'm based 36 00:02:01,400 --> 00:02:05,080 Speaker 1: in the Cincinnati, Ohio area, um suburb outside of Cincinnati 37 00:02:05,160 --> 00:02:08,359 Speaker 1: called Liberty Township. But I'm a native Ohio and it's 38 00:02:08,400 --> 00:02:11,440 Speaker 1: been in Ohio practically all my life. But we were 39 00:02:11,520 --> 00:02:15,000 Speaker 1: doing some rehearsals for the show yesterday UM in Detroit, 40 00:02:15,080 --> 00:02:16,960 Speaker 1: so I decided to just stay up here and work 41 00:02:17,080 --> 00:02:21,400 Speaker 1: today and tomorrow and come back home Wednesday. So the 42 00:02:21,480 --> 00:02:25,079 Speaker 1: talk to tell us about the African Pride Gospel Superface, well, 43 00:02:25,120 --> 00:02:28,440 Speaker 1: the African Proad Gospel superfessores UH in this nineteenth year 44 00:02:29,360 --> 00:02:33,000 Speaker 1: of production, as well as this nineteenth consecutive year in 45 00:02:33,120 --> 00:02:37,400 Speaker 1: domestic syndication, which you know all about working you know 46 00:02:37,560 --> 00:02:41,160 Speaker 1: in your past with TV and radio. We UM got 47 00:02:41,160 --> 00:02:45,280 Speaker 1: a vision from the Lord in about a new TV 48 00:02:45,400 --> 00:02:48,640 Speaker 1: show and I started reading the credits and doing my homework. 49 00:02:48,680 --> 00:02:51,639 Speaker 1: It took me two years to pull off the first one, 50 00:02:51,760 --> 00:02:54,000 Speaker 1: which was at the turn of the century, in the 51 00:02:54,080 --> 00:02:56,680 Speaker 1: year two thousand. So we did a three day festival 52 00:02:56,760 --> 00:03:00,000 Speaker 1: in Louisville, Kentucky, and that was our inaugural event, UH, 53 00:03:00,280 --> 00:03:03,280 Speaker 1: which turned up out to be the catalyst for what 54 00:03:03,280 --> 00:03:06,960 Speaker 1: we what was now a nineteen year brand UM in 55 00:03:07,040 --> 00:03:11,040 Speaker 1: black gospel music television. When you used the word African Pride, 56 00:03:11,040 --> 00:03:14,720 Speaker 1: that feels international as am I reading that wrong? Are 57 00:03:14,960 --> 00:03:19,400 Speaker 1: It's just a domestic African Pride and uh, it's a 58 00:03:19,520 --> 00:03:23,760 Speaker 1: hair care brand, African Pride is the title sponsor in 59 00:03:23,800 --> 00:03:27,680 Speaker 1: their hair care brand with multiple lines of hair care 60 00:03:28,160 --> 00:03:32,240 Speaker 1: uh specifically targeted towards African American consumers. And you and 61 00:03:32,320 --> 00:03:36,360 Speaker 1: I probably wouldn't use African Pride that much, but the 62 00:03:36,440 --> 00:03:39,200 Speaker 1: females in your listening audience and they would know all 63 00:03:39,240 --> 00:03:42,120 Speaker 1: about African Pride. Um. It's a you know, it's a 64 00:03:42,280 --> 00:03:46,200 Speaker 1: it's a household word within black hair care circles. But 65 00:03:46,320 --> 00:03:48,720 Speaker 1: just tell us why why African Pride, because it's just 66 00:03:48,720 --> 00:03:51,160 Speaker 1: that's your demo market that you said. You always said 67 00:03:51,240 --> 00:03:53,840 Speaker 1: Rishan Risha, You and I, well, that's not our that's 68 00:03:53,840 --> 00:03:57,520 Speaker 1: not our hair care brand with female that you want. 69 00:03:57,920 --> 00:04:00,360 Speaker 1: That is why you associated with that, the relations ship 70 00:04:00,560 --> 00:04:04,760 Speaker 1: and because you mentioned the sponsorships you mentioned. I really 71 00:04:04,920 --> 00:04:07,360 Speaker 1: enjoyed reading your bio because it was it was like 72 00:04:07,400 --> 00:04:10,040 Speaker 1: reading a business course because he was talking about making 73 00:04:10,080 --> 00:04:14,480 Speaker 1: your brand relatable, making your brand acceptable to advertisers and 74 00:04:14,520 --> 00:04:17,159 Speaker 1: things like that. That's that's really important to you and 75 00:04:17,240 --> 00:04:21,200 Speaker 1: building out this this model for long term success. Correct, Well, 76 00:04:21,240 --> 00:04:23,400 Speaker 1: that's true, and I may get in troubles because I'm 77 00:04:23,440 --> 00:04:26,920 Speaker 1: sure they have product lines for for male and children 78 00:04:27,040 --> 00:04:29,920 Speaker 1: as well. You know, it's like you know, the old 79 00:04:30,000 --> 00:04:32,920 Speaker 1: luster brands and things of that nature. I thinking product 80 00:04:32,920 --> 00:04:36,200 Speaker 1: goes along that line for black hair care. So if 81 00:04:36,240 --> 00:04:40,960 Speaker 1: I misspoke, I do apologize. But um, primarily the African 82 00:04:41,279 --> 00:04:46,120 Speaker 1: primarily gospel music in general targets towards a female demographic, 83 00:04:46,800 --> 00:04:50,480 Speaker 1: and um, just females go to church more than males. 84 00:04:50,520 --> 00:04:52,400 Speaker 1: That's just the way it is. And then after the 85 00:04:52,440 --> 00:04:56,040 Speaker 1: African American church, you'll find it as well more female 86 00:04:56,120 --> 00:04:59,360 Speaker 1: heavy and attendance saying um than it is a male attendance. 87 00:04:59,600 --> 00:05:02,600 Speaker 1: But with that being said, the African Pride hair care 88 00:05:02,680 --> 00:05:07,680 Speaker 1: brand is targeting you know, females eighteen and forty nine 89 00:05:08,000 --> 00:05:12,480 Speaker 1: is the primary and secondary demographic for their brand, and 90 00:05:12,560 --> 00:05:15,360 Speaker 1: that lines up with with gospel music, and it certainly 91 00:05:15,400 --> 00:05:19,240 Speaker 1: lines up with the African Pride Gospel superfess. And we 92 00:05:19,360 --> 00:05:22,720 Speaker 1: found our medium age to be right around forty years 93 00:05:22,760 --> 00:05:27,480 Speaker 1: old and real heavy in regards to female attendance and 94 00:05:27,560 --> 00:05:29,000 Speaker 1: all of our events. If you just look at our 95 00:05:29,000 --> 00:05:31,760 Speaker 1: crowd shoctors, you know, women love gospel of music and 96 00:05:31,960 --> 00:05:36,599 Speaker 1: men do too, but we find that the the audience 97 00:05:36,680 --> 00:05:40,640 Speaker 1: is predominantly female when we um, when we shoot, so 98 00:05:40,720 --> 00:05:44,800 Speaker 1: that's probably the marriage that the the ad agency for 99 00:05:44,920 --> 00:05:47,599 Speaker 1: African Pride saw and then they made you know, made 100 00:05:47,600 --> 00:05:50,159 Speaker 1: the connection and of course now we're partners in UH 101 00:05:50,240 --> 00:05:52,840 Speaker 1: in marketing with African Pride. Okay, cool, this is might 102 00:05:52,839 --> 00:05:56,880 Speaker 1: to make conversations now, oh yeah, oh yeah. So you 103 00:05:56,960 --> 00:06:00,800 Speaker 1: talked about TV show. What is outside TV show? Are 104 00:06:00,839 --> 00:06:03,200 Speaker 1: there are their booths? So there's like this is a 105 00:06:03,279 --> 00:06:05,760 Speaker 1: multi day event. It's a single day event. What's going 106 00:06:05,839 --> 00:06:08,200 Speaker 1: on it is that it is definitely a festival. We 107 00:06:08,240 --> 00:06:11,440 Speaker 1: start on Thursday. The Superfess Weekend starts on Thursday, and 108 00:06:11,480 --> 00:06:13,880 Speaker 1: we have an event called Making the Stage and that's 109 00:06:13,880 --> 00:06:17,640 Speaker 1: a new talent platform for artists to UM compete and 110 00:06:17,640 --> 00:06:21,880 Speaker 1: then the winner of that UH competition opens the show. 111 00:06:22,040 --> 00:06:24,600 Speaker 1: That in a couple of days. And then on Friday, 112 00:06:24,640 --> 00:06:28,200 Speaker 1: we have the first Ladies, Pastors and Community Leader's Reception. 113 00:06:28,279 --> 00:06:31,840 Speaker 1: That's on Friday, UH that's to benefit our scholarship fund 114 00:06:32,400 --> 00:06:34,880 Speaker 1: UH in the name of my late sister Gail F. Peoples, 115 00:06:34,880 --> 00:06:37,880 Speaker 1: who was an educator for forty years. That's Friday night. 116 00:06:37,920 --> 00:06:41,480 Speaker 1: And then Saturday, UM is the national TV taping for 117 00:06:41,560 --> 00:06:45,880 Speaker 1: the African Pride Gospel Superfessed with Donnie mcclerk and Ransall 118 00:06:46,000 --> 00:06:50,640 Speaker 1: and Ditrict had and TI Tribute UM Tina Campbell from 119 00:06:50,640 --> 00:06:53,680 Speaker 1: Mary Mary. That's the national recording, and we record our 120 00:06:53,920 --> 00:06:56,320 Speaker 1: entire season in one night, so we it's the five 121 00:06:56,360 --> 00:06:59,240 Speaker 1: hour marathon of some of the biggest names in gospel. 122 00:06:59,640 --> 00:07:03,000 Speaker 1: And and we're rolling out two of those specials UM 123 00:07:03,080 --> 00:07:06,080 Speaker 1: for the TV one broadcasting network, and then the other 124 00:07:06,200 --> 00:07:09,440 Speaker 1: three will be syndicated in domestic syndication. So it's a 125 00:07:10,000 --> 00:07:14,640 Speaker 1: uh it's a big event, one of the major television 126 00:07:14,680 --> 00:07:17,840 Speaker 1: tapes in black gospel today, and we've been fortunate enough 127 00:07:17,920 --> 00:07:22,080 Speaker 1: to sustain it through the help of Corporate America. Uh. 128 00:07:22,240 --> 00:07:25,400 Speaker 1: Some of our sponsors included Proctor and Gamble, Johnson and Johnson, 129 00:07:26,040 --> 00:07:30,600 Speaker 1: um Walmart. Of course, All State Insurance Company was our 130 00:07:30,600 --> 00:07:34,400 Speaker 1: title sponsor for eight years and now of course African 131 00:07:34,400 --> 00:07:37,440 Speaker 1: Pride is our new title sponsor for twenty nineteen. C 132 00:07:37,760 --> 00:07:39,680 Speaker 1: P and G. Proctor and Gamble, the instance that so 133 00:07:39,720 --> 00:07:47,400 Speaker 1: he could knock on that door, you know, were they 134 00:07:47,400 --> 00:07:50,400 Speaker 1: were our first major Uh. They came to the table first. 135 00:07:50,480 --> 00:07:54,120 Speaker 1: They did UM back in two thousand two and supported 136 00:07:54,160 --> 00:07:56,560 Speaker 1: us that they've been supporting this consistently down through the years. 137 00:07:56,560 --> 00:07:59,640 Speaker 1: And so we're certainly grateful for Proctor and Gamble, and 138 00:08:00,200 --> 00:08:03,400 Speaker 1: because Proctan Gamble has a lot of significant African America's 139 00:08:03,480 --> 00:08:07,240 Speaker 1: leaders and decision makers which allowed to understand this brand 140 00:08:07,280 --> 00:08:09,920 Speaker 1: and who this brand is in particular who they're reaching. 141 00:08:10,160 --> 00:08:12,400 Speaker 1: So it's really important to have those relationships with people 142 00:08:12,640 --> 00:08:16,280 Speaker 1: who not only support you but understand the value because 143 00:08:16,600 --> 00:08:18,520 Speaker 1: because like I said, not all money is good money, 144 00:08:18,520 --> 00:08:20,520 Speaker 1: but money to understand your brand is going to stick 145 00:08:20,560 --> 00:08:24,080 Speaker 1: with you long term. Correct, That's that's true. That's very 146 00:08:24,160 --> 00:08:28,760 Speaker 1: very true. And they do understand the diversity and and 147 00:08:28,760 --> 00:08:31,600 Speaker 1: and the different ethnic groups. And you can find Proctor 148 00:08:31,680 --> 00:08:36,120 Speaker 1: and Gamble strategically placing their efforts with the Hispanic community, 149 00:08:36,360 --> 00:08:39,480 Speaker 1: with the African American community and the general market community 150 00:08:39,520 --> 00:08:43,760 Speaker 1: as well. They're very uh, forward thinking brand managers that 151 00:08:44,120 --> 00:08:46,840 Speaker 1: really know how to target their audience and then go 152 00:08:46,880 --> 00:08:49,439 Speaker 1: after their you know, their target. Dr car Right, you 153 00:08:49,480 --> 00:08:52,480 Speaker 1: said something interesting in your conversation. Now I'm I'm only 154 00:08:52,480 --> 00:08:55,720 Speaker 1: here talking about the nineteenth Annual African Pride, which is 155 00:08:55,760 --> 00:08:59,240 Speaker 1: the sponsor Gospel super Fest TV. Then you said in 156 00:08:59,280 --> 00:09:03,400 Speaker 1: your conversation said we're finished taping all our shows, so 157 00:09:04,040 --> 00:09:06,000 Speaker 1: are we talking about And you said you have two specials. 158 00:09:06,080 --> 00:09:10,760 Speaker 1: It's just like a TV series, Yes, it is. UM. 159 00:09:10,800 --> 00:09:14,080 Speaker 1: When we origularly started Rashan, it was interesting because I, 160 00:09:14,240 --> 00:09:15,719 Speaker 1: you know, I don't want to get too spiritual on 161 00:09:15,760 --> 00:09:18,360 Speaker 1: the show, but I thought, I gotta you know, I know, 162 00:09:18,600 --> 00:09:21,480 Speaker 1: I got a vision from God to do this, but 163 00:09:21,520 --> 00:09:24,319 Speaker 1: I didn't know how to produce it. So I had 164 00:09:24,320 --> 00:09:26,320 Speaker 1: to do two years of research in order before me 165 00:09:26,360 --> 00:09:30,040 Speaker 1: to do the first one. And so in in that 166 00:09:30,120 --> 00:09:34,640 Speaker 1: process UM, I was able to learn and glean from 167 00:09:35,160 --> 00:09:37,120 Speaker 1: people like yourself and people that were out in the 168 00:09:37,160 --> 00:09:40,439 Speaker 1: industry and to be able to pull pull pull this off. 169 00:09:41,000 --> 00:09:45,360 Speaker 1: But uh, we started off as a three day event, 170 00:09:46,080 --> 00:09:48,320 Speaker 1: and I'd probably have to see a burning bush before 171 00:09:48,360 --> 00:09:52,120 Speaker 1: I do a three day But then we then we 172 00:09:52,240 --> 00:09:54,800 Speaker 1: nailed it down to a two days in and then 173 00:09:55,480 --> 00:09:59,160 Speaker 1: by accident, we had all of this b role um 174 00:09:59,240 --> 00:10:03,000 Speaker 1: or footage that we couldn't place because we didn't really know, 175 00:10:03,200 --> 00:10:06,679 Speaker 1: you know, how to places. So we ended up developing 176 00:10:07,000 --> 00:10:10,160 Speaker 1: a half hour weekly and we cut up the shows 177 00:10:10,200 --> 00:10:14,040 Speaker 1: into half hour segments and sold it as Gospel Supers 178 00:10:14,160 --> 00:10:19,720 Speaker 1: Backstage Past. That particular brand was one of the launch 179 00:10:19,840 --> 00:10:21,959 Speaker 1: vehicles for the Balance Network. It was one of the 180 00:10:22,040 --> 00:10:26,280 Speaker 1: launch vehicles for Magic Johnson's Inspired Network. It air for 181 00:10:26,440 --> 00:10:29,760 Speaker 1: nine years on tb N, which is the largest Christian 182 00:10:29,800 --> 00:10:32,120 Speaker 1: network in the world. But all of this happened by 183 00:10:32,160 --> 00:10:33,920 Speaker 1: accident because we didn't know what we were doing. We 184 00:10:34,000 --> 00:10:35,840 Speaker 1: just had recorded all these acts and we had all 185 00:10:35,880 --> 00:10:37,480 Speaker 1: of this footage and we're like, when we do with it? 186 00:10:37,559 --> 00:10:40,880 Speaker 1: You know. So, so now that we know what our 187 00:10:40,960 --> 00:10:45,360 Speaker 1: deliberables are, we can shoot you know, five forty minutes 188 00:10:45,480 --> 00:10:49,120 Speaker 1: you know, one hour special insyndication is forty four minutes 189 00:10:49,120 --> 00:10:51,760 Speaker 1: and thirty seconds, and the rest of his commercials. So 190 00:10:51,800 --> 00:10:54,960 Speaker 1: now we can shoot five one hour specials in one night. 191 00:10:55,480 --> 00:10:57,640 Speaker 1: But when we first started, we were just doing the specials. 192 00:10:57,880 --> 00:11:01,040 Speaker 1: We were just doing a concert and letting the cameras 193 00:11:01,080 --> 00:11:05,440 Speaker 1: roll throughout the entire concert, not really thinking about the deliverables. Well, 194 00:11:05,520 --> 00:11:09,439 Speaker 1: after nine years, i mean nineteen years, excuse me, we're 195 00:11:09,600 --> 00:11:11,440 Speaker 1: you know, rethinking this is We're wait a minute, you know, 196 00:11:11,440 --> 00:11:13,560 Speaker 1: we don't want to overrecord, and we don't, and then 197 00:11:13,960 --> 00:11:15,680 Speaker 1: a record label is calling us and you know, we 198 00:11:15,679 --> 00:11:19,440 Speaker 1: haven't seen our act on TV or and so we 199 00:11:19,559 --> 00:11:23,000 Speaker 1: record now strategically for the deliverables, and so we don't 200 00:11:23,040 --> 00:11:25,520 Speaker 1: have to record three and four nights. We can just 201 00:11:25,559 --> 00:11:29,360 Speaker 1: record one night and pull off the entire season with 202 00:11:29,440 --> 00:11:33,120 Speaker 1: one one session. Well that's important to understand. Uh, we're 203 00:11:33,160 --> 00:11:35,320 Speaker 1: going out, We're closing out on our first break because 204 00:11:35,360 --> 00:11:37,320 Speaker 1: I'm bringing you back for next break. But I gotta 205 00:11:37,400 --> 00:11:40,880 Speaker 1: mention this of talking to the executive producer and uh 206 00:11:41,120 --> 00:11:46,520 Speaker 1: the Gospel Superfessors sposored by African prior TV Dr Bobby Cartwright, 207 00:11:46,600 --> 00:11:51,720 Speaker 1: julir Um, you're you're a couple of Lifetime Achieving awards 208 00:11:51,720 --> 00:11:56,079 Speaker 1: are being passed out Pastor Donoman Clarkin and Rant Allen group. 209 00:11:56,280 --> 00:11:59,400 Speaker 1: Uh wow, something in the name of Jesus, come on. 210 00:11:59,600 --> 00:12:07,560 Speaker 1: Oh yeah, iconic figures that we followed down, we falled down. Yeah. There. 211 00:12:07,640 --> 00:12:10,040 Speaker 1: Their their music will outlive them, for sure. A lot 212 00:12:10,040 --> 00:12:13,839 Speaker 1: of artists music outlive them. But it's something when you 213 00:12:13,880 --> 00:12:16,520 Speaker 1: can come to the Lord and tears and and and 214 00:12:16,520 --> 00:12:19,320 Speaker 1: one of these artists who have been so gifted, their 215 00:12:19,400 --> 00:12:22,400 Speaker 1: music will be playing as you're weeping and turning your 216 00:12:22,400 --> 00:12:24,880 Speaker 1: life around. And I've seen that happen so many times 217 00:12:24,880 --> 00:12:27,960 Speaker 1: with Pastor Donne's music and um, the way Rance Alan 218 00:12:28,120 --> 00:12:31,360 Speaker 1: just moves an audience to um to repentance. I mean, 219 00:12:31,360 --> 00:12:34,439 Speaker 1: it's just amazing how he's moving on because rest allan, 220 00:12:34,559 --> 00:12:37,480 Speaker 1: he's not moving. Now, he's not moving. He gonna he 221 00:12:37,559 --> 00:12:40,679 Speaker 1: can flat them two feet right there. Leave fall with 222 00:12:40,800 --> 00:12:44,320 Speaker 1: that microphone to make you cry. I tell you you 223 00:12:44,360 --> 00:12:46,199 Speaker 1: know what I when I when Uh you know you're 224 00:12:46,200 --> 00:12:47,920 Speaker 1: talking about you don't want to get to Holy Ghost 225 00:12:48,000 --> 00:12:50,120 Speaker 1: on the on the radio and you can't. We got 226 00:12:50,240 --> 00:12:52,640 Speaker 1: we got names like that. You have to realize what 227 00:12:52,720 --> 00:12:56,160 Speaker 1: they mean and what they meant for people over the years. 228 00:12:56,440 --> 00:12:59,120 Speaker 1: Like you said, gospel music is unique music because it 229 00:12:59,600 --> 00:13:02,880 Speaker 1: has a such a strong support system and even when 230 00:13:02,920 --> 00:13:05,680 Speaker 1: you're feeling good or feeling bad, it's always gonna be 231 00:13:05,720 --> 00:13:07,840 Speaker 1: there for you. And when I when I look at 232 00:13:07,880 --> 00:13:10,040 Speaker 1: what you're trying to do, I want to go in 233 00:13:10,120 --> 00:13:14,160 Speaker 1: detail about why you are honoring them. Uh I know why, 234 00:13:14,360 --> 00:13:17,000 Speaker 1: but let's hit the audience here why these two were 235 00:13:17,040 --> 00:13:20,000 Speaker 1: chosen this year to be honored at the the African 236 00:13:20,000 --> 00:13:22,680 Speaker 1: Pride Gospel super Fests. The nineteen year would be back 237 00:13:22,679 --> 00:13:28,040 Speaker 1: with more. Dr Cartwright Jr. Hi, just for Sean McDonald. 238 00:13:28,080 --> 00:13:32,600 Speaker 1: You're listening to Money Making Conversation podcasts live radio. Uh 239 00:13:32,679 --> 00:13:35,760 Speaker 1: serious x M on the phone is uh? Dr Bobby 240 00:13:35,840 --> 00:13:39,880 Speaker 1: Cartwright Jr. UM, it's interesting when you start interviewing somebody 241 00:13:39,920 --> 00:13:42,640 Speaker 1: and you have a small gem of information about what 242 00:13:42,679 --> 00:13:46,120 Speaker 1: they're accomplishing, and you realize that that that their story 243 00:13:46,160 --> 00:13:49,400 Speaker 1: and their accomplishments, uh, and what they're doing as as 244 00:13:49,640 --> 00:13:51,800 Speaker 1: is way bigger. Uh. He came on the show to 245 00:13:51,840 --> 00:13:54,520 Speaker 1: talk about the nineteenth and your African Pride, which is 246 00:13:54,559 --> 00:13:58,160 Speaker 1: a sponsor of Gospel super Fest TV. And Gospel super 247 00:13:58,160 --> 00:14:01,600 Speaker 1: Fest TV is not only the special two specials that 248 00:14:01,640 --> 00:14:03,800 Speaker 1: they do, but they also do a series that they 249 00:14:03,800 --> 00:14:06,400 Speaker 1: shoot as a as an experience that starts on the 250 00:14:06,480 --> 00:14:09,400 Speaker 1: Thursday and goes all the way through the finale, which 251 00:14:09,400 --> 00:14:12,839 Speaker 1: is that Saturday night, which is June two. You're back 252 00:14:12,840 --> 00:14:16,360 Speaker 1: on the phone there, dctor. Did I missed? That? Was? 253 00:14:16,400 --> 00:14:19,400 Speaker 1: I accurated my assessment that you were very accurate? Thank 254 00:14:19,440 --> 00:14:22,440 Speaker 1: you so much. We really appreciate the exposure. Well, guess what, 255 00:14:22,480 --> 00:14:24,960 Speaker 1: that's how we're working. That's why money making conversation is here. 256 00:14:25,040 --> 00:14:28,080 Speaker 1: So let's talk about to two young men I'm always 257 00:14:28,080 --> 00:14:31,520 Speaker 1: calling young uh Dr Pastor Donnie McClerkin and the Rance 258 00:14:31,600 --> 00:14:33,640 Speaker 1: Allen group. Let me just tell you a little bit 259 00:14:33,640 --> 00:14:37,040 Speaker 1: about my experience because Steve Harving out we hosted uh 260 00:14:37,360 --> 00:14:41,520 Speaker 1: uh and produced the b t Uh Gospel Celebration for 261 00:14:41,600 --> 00:14:44,920 Speaker 1: thirteen years. So I have deep roots and these young 262 00:14:44,960 --> 00:14:48,120 Speaker 1: men lives. And how first time I saw Rance Allen, 263 00:14:48,160 --> 00:14:50,800 Speaker 1: I didn't know who it was. And he's on stage 264 00:14:50,840 --> 00:14:55,400 Speaker 1: with Kurt Franklin and Los Angeles and and this song 265 00:14:55,680 --> 00:14:57,680 Speaker 1: something in the Name of Jesus, about the Name of 266 00:14:57,760 --> 00:15:01,200 Speaker 1: Jesus Uh that he started singing and it was for 267 00:15:01,240 --> 00:15:03,400 Speaker 1: the first time and and and I didn't know that 268 00:15:03,480 --> 00:15:06,480 Speaker 1: Kurt wrote the song. That's Kurt Franklin song. And so 269 00:15:06,800 --> 00:15:10,200 Speaker 1: that song has stayed with me all my life. And 270 00:15:10,240 --> 00:15:14,480 Speaker 1: I remember in two thousands, um Pastor Donna mcclarky came 271 00:15:14,480 --> 00:15:16,720 Speaker 1: into my life because we were playing on an R 272 00:15:16,760 --> 00:15:19,720 Speaker 1: and B hip hop station. We were playing his gospel 273 00:15:19,760 --> 00:15:24,000 Speaker 1: song we Fall Down and uh and so so so 274 00:15:24,000 --> 00:15:25,880 Speaker 1: so when you say, you know you don't want to 275 00:15:25,920 --> 00:15:29,840 Speaker 1: get too hyped about spirit, know that you can do 276 00:15:29,880 --> 00:15:32,760 Speaker 1: this on my show because I know I know the 277 00:15:32,840 --> 00:15:35,320 Speaker 1: value of what it has, you know. I remember in 278 00:15:35,360 --> 00:15:38,920 Speaker 1: eighteen eighty four when Kurt Franklin first came out with 279 00:15:39,040 --> 00:15:41,880 Speaker 1: his first hit song, and prior to our comedy show, 280 00:15:42,320 --> 00:15:46,520 Speaker 1: I played tupacs Uh. Dear Mama and I played Kurt 281 00:15:46,560 --> 00:15:50,200 Speaker 1: Franklin song and Steve Harvard looked at me, go rap 282 00:15:50,440 --> 00:15:54,360 Speaker 1: in gospel. That was in eighty four, and it was 283 00:15:54,400 --> 00:15:56,760 Speaker 1: in the Soldia show at the Music Halls, like forty 284 00:15:57,360 --> 00:16:00,600 Speaker 1: people sitting out there. Because I knew that that. I 285 00:16:00,640 --> 00:16:03,000 Speaker 1: didn't know Kirk, I didn't know Rance, I didn't know 286 00:16:03,440 --> 00:16:06,480 Speaker 1: Donnie mcclerking. But I just know that what you're doing 287 00:16:06,680 --> 00:16:11,160 Speaker 1: has so much value beyond just just a ticket sale. 288 00:16:11,600 --> 00:16:15,880 Speaker 1: It's about changing people's lives, motivating people when they're down, uh, 289 00:16:15,200 --> 00:16:18,600 Speaker 1: and spiritually giving them because a lot of people understand 290 00:16:18,640 --> 00:16:22,200 Speaker 1: that in gospel music really is is a faith that 291 00:16:23,040 --> 00:16:26,400 Speaker 1: is inspirational. A lot of people forget that component of 292 00:16:26,560 --> 00:16:30,920 Speaker 1: gospel music is motivational and inspirational. And if people would 293 00:16:31,120 --> 00:16:34,680 Speaker 1: understand that that's the basic drive behind gospel music, they 294 00:16:34,720 --> 00:16:38,520 Speaker 1: would see it differently. Yeah, And there's that's interesting because 295 00:16:38,520 --> 00:16:41,440 Speaker 1: I was just having a conversation with a person on 296 00:16:41,480 --> 00:16:43,320 Speaker 1: the street. Actually I was trying to go to the bank, 297 00:16:43,400 --> 00:16:46,520 Speaker 1: but I saw someone I knew. We started talking. And 298 00:16:47,240 --> 00:16:50,240 Speaker 1: gospel of music has an evangelistic tool to it where 299 00:16:50,280 --> 00:16:52,600 Speaker 1: you can draw people to the Lord, and it also 300 00:16:52,640 --> 00:16:56,400 Speaker 1: has an edification. Edification uh tool to it where it 301 00:16:56,440 --> 00:16:58,760 Speaker 1: can edify and build up the body of Christ those 302 00:16:58,800 --> 00:17:01,280 Speaker 1: of us who already believe Hers. So there's a lot 303 00:17:01,280 --> 00:17:04,439 Speaker 1: of different functions for gospel music other than just you know, 304 00:17:04,480 --> 00:17:06,600 Speaker 1: the alter call type music that I mentioned earlier in 305 00:17:06,640 --> 00:17:09,280 Speaker 1: our interview, as well as the music that just inspires 306 00:17:09,280 --> 00:17:11,480 Speaker 1: and uplifts the body of Christ. And then there's a 307 00:17:11,560 --> 00:17:14,640 Speaker 1: message that you can just enjoy whether you are say 308 00:17:14,720 --> 00:17:17,840 Speaker 1: believer or not. You can get certainly UH dances some 309 00:17:17,920 --> 00:17:20,440 Speaker 1: Kirk franking 's just from ryans Allen. But I wanted 310 00:17:20,440 --> 00:17:22,879 Speaker 1: to jump on one of the points that you made, Rashan, 311 00:17:23,000 --> 00:17:26,280 Speaker 1: because it was so I didn't realize it, but uh 312 00:17:26,320 --> 00:17:29,120 Speaker 1: we Falled Down was a crossover hit for Pastor mcclerk 313 00:17:29,200 --> 00:17:32,439 Speaker 1: and uh it really brought him to the mainstream. But 314 00:17:32,600 --> 00:17:35,719 Speaker 1: back in the day, a song called I Belonged to 315 00:17:35,760 --> 00:17:39,760 Speaker 1: You on Stacks Records was a crossover song for Rance 316 00:17:39,840 --> 00:17:43,320 Speaker 1: Alan that he got pushed back on when his songs 317 00:17:43,320 --> 00:17:46,760 Speaker 1: started to be playing in nightcloves and in other circles 318 00:17:46,760 --> 00:17:49,879 Speaker 1: other than the gospel of music circles. And uh Rance 319 00:17:49,920 --> 00:17:53,479 Speaker 1: was telling me the other day that um, they were 320 00:17:53,520 --> 00:17:57,359 Speaker 1: on the Big Stack Records tour with the Barcades and 321 00:17:57,440 --> 00:18:00,240 Speaker 1: Oldest Randing and all a little Isaac Hayes, all the 322 00:18:00,240 --> 00:18:02,600 Speaker 1: folks that was on stacks back in the day. And 323 00:18:02,680 --> 00:18:04,640 Speaker 1: the MC would just say, you know, we're gonna stop 324 00:18:04,680 --> 00:18:07,080 Speaker 1: and have church right now, and they bring the m 325 00:18:07,160 --> 00:18:09,199 Speaker 1: Salent group out and they would do their set and 326 00:18:09,240 --> 00:18:11,800 Speaker 1: they wouldn't change the thing. And then they go back 327 00:18:11,800 --> 00:18:14,280 Speaker 1: to Isaac Hayes and some of the other accent was 328 00:18:14,320 --> 00:18:18,200 Speaker 1: on the label. So they've been integrating their safe based 329 00:18:18,280 --> 00:18:21,520 Speaker 1: music for years and Pastor mc clark has been doing 330 00:18:21,560 --> 00:18:24,200 Speaker 1: the same in more recent years. But it's just ironic 331 00:18:24,240 --> 00:18:26,920 Speaker 1: that those both of those acts have had that kind 332 00:18:26,920 --> 00:18:29,720 Speaker 1: of experience in the in the business. You know, I 333 00:18:29,760 --> 00:18:37,480 Speaker 1: smell a documentary, Come on down, Dr Bob mc at 334 00:18:37,560 --> 00:18:43,200 Speaker 1: Julia smell a document because these stories, man, I tell you, 335 00:18:43,240 --> 00:18:45,520 Speaker 1: that's why I say that I think that that's the 336 00:18:45,560 --> 00:18:48,679 Speaker 1: next the wave that I'm talking about, the motivational side, 337 00:18:49,080 --> 00:18:52,760 Speaker 1: the inspirational side, because what happens is if you're gonna 338 00:18:52,760 --> 00:18:55,560 Speaker 1: get these young people, and that's what it is, because 339 00:18:55,560 --> 00:18:57,800 Speaker 1: you know, gospel tends to you know, there's a plus 340 00:18:57,800 --> 00:19:02,640 Speaker 1: thirty plus forty female jounal female driven up a fan 341 00:19:02,680 --> 00:19:07,600 Speaker 1: base is that the millennials and that Gen Z audience 342 00:19:07,920 --> 00:19:11,560 Speaker 1: is about entrepreneurship. They're about motivation, and we all know 343 00:19:11,680 --> 00:19:15,200 Speaker 1: social media is driven by motivation and inspirational thoughts. That's 344 00:19:15,200 --> 00:19:19,200 Speaker 1: why the conversation with Phil Thornton over Our City Inspiration, 345 00:19:19,240 --> 00:19:21,560 Speaker 1: I was just talking about how you have to control 346 00:19:21,600 --> 00:19:24,760 Speaker 1: your narrative, and I enjoy talking to you because you 347 00:19:24,800 --> 00:19:27,280 Speaker 1: are doing that. But I think the next message that 348 00:19:27,359 --> 00:19:29,920 Speaker 1: we need to let everybody knows that that that the 349 00:19:29,960 --> 00:19:33,000 Speaker 1: negative thing that that gospel music gets is that it 350 00:19:33,040 --> 00:19:35,679 Speaker 1: feels like, you know, it feels like it's so And 351 00:19:35,720 --> 00:19:37,960 Speaker 1: I'm trying to say it right because I want to 352 00:19:38,119 --> 00:19:42,199 Speaker 1: let everybody understand that, you know, everybody don't have to 353 00:19:42,240 --> 00:19:46,080 Speaker 1: go to church to draw the blessings of gospel music. 354 00:19:47,000 --> 00:19:52,040 Speaker 1: And that tends to to to be the message, it 355 00:19:52,080 --> 00:19:54,399 Speaker 1: needs to be the message where if we if we 356 00:19:54,480 --> 00:19:56,720 Speaker 1: let everybody know, just like I don't have to go 357 00:19:56,760 --> 00:19:59,320 Speaker 1: to a nightclub there and George jay Z, we see 358 00:19:59,320 --> 00:20:02,840 Speaker 1: that that's not resonating in the gospel community. You said 359 00:20:02,880 --> 00:20:06,840 Speaker 1: saying it's like a certain certain type of person is 360 00:20:06,880 --> 00:20:08,840 Speaker 1: supposed to be listening to music, and that's not true. 361 00:20:09,880 --> 00:20:12,760 Speaker 1: And so so my my my vos and my and 362 00:20:12,800 --> 00:20:15,240 Speaker 1: my my cause the champion. And one of the reasons 363 00:20:15,240 --> 00:20:17,240 Speaker 1: I wanted to get you on the phone was to 364 00:20:17,240 --> 00:20:19,800 Speaker 1: be able to say that that that I want to 365 00:20:19,800 --> 00:20:22,320 Speaker 1: be in a position to be able to start caring 366 00:20:22,359 --> 00:20:25,280 Speaker 1: that tort and motivation that carrying that tort you for 367 00:20:25,359 --> 00:20:27,040 Speaker 1: you not to say, hey, I don't want to I 368 00:20:27,040 --> 00:20:28,840 Speaker 1: don't want to get to holy goosts on you. But 369 00:20:29,480 --> 00:20:31,240 Speaker 1: you know I don't want to get to spiritual on you. 370 00:20:31,480 --> 00:20:35,200 Speaker 1: Why not? Well, you know, because I you know, the 371 00:20:35,240 --> 00:20:37,159 Speaker 1: whole ending. I don't want the interview to be about me. 372 00:20:37,960 --> 00:20:43,760 Speaker 1: That's the main reason. Excuse me, excuse me. Uh, I 373 00:20:43,800 --> 00:20:45,240 Speaker 1: want to put it out there. I definitely want to 374 00:20:45,240 --> 00:20:47,720 Speaker 1: be ashamed of the Gospel of Jesus. Class are ashamed 375 00:20:47,720 --> 00:20:49,920 Speaker 1: of my testimony. But when I was in the R 376 00:20:49,960 --> 00:20:51,960 Speaker 1: and B field, I got hooked on cocaine, and the 377 00:20:52,040 --> 00:20:55,400 Speaker 1: last six years of that I was hooked on crack cocaine, 378 00:20:55,760 --> 00:20:58,400 Speaker 1: and I lost every worldly possessing that I had in 379 00:20:58,440 --> 00:21:02,760 Speaker 1: life to THEE. So I got saved in nineteen eighties 380 00:21:02,800 --> 00:21:07,040 Speaker 1: seven and born again and delivered, and and then the 381 00:21:07,119 --> 00:21:10,920 Speaker 1: Lord called me into gospel music ministry, and that's where 382 00:21:10,960 --> 00:21:13,199 Speaker 1: I am today. So when I said that, I was like, 383 00:21:13,280 --> 00:21:14,919 Speaker 1: you know, how much time do you really have on 384 00:21:14,920 --> 00:21:17,080 Speaker 1: the radio today because I could really tell you something 385 00:21:17,520 --> 00:21:20,000 Speaker 1: those things. But yeah, I'm a born, born again Christian 386 00:21:20,080 --> 00:21:24,160 Speaker 1: and they delivered um cocaine addict. So and I don't 387 00:21:24,200 --> 00:21:26,359 Speaker 1: always talk about that. When I was raising my kids, 388 00:21:26,359 --> 00:21:28,840 Speaker 1: I didn't want to glorify drug abuse or anything of 389 00:21:28,840 --> 00:21:31,080 Speaker 1: that nature. Is nothing to brag about, but that was 390 00:21:31,119 --> 00:21:36,960 Speaker 1: the route I foolishly took in my youth years. I started, 391 00:21:37,040 --> 00:21:39,800 Speaker 1: you know, very very early in my pre teens actually 392 00:21:39,920 --> 00:21:43,720 Speaker 1: abusing drugs or sub type. So when I became thirty 393 00:21:43,760 --> 00:21:45,440 Speaker 1: years old, as when I got born again, and then 394 00:21:45,520 --> 00:21:49,159 Speaker 1: I started producing the gospel superfessuh years later, about a 395 00:21:49,200 --> 00:21:52,399 Speaker 1: decade later, when I started producing the Superfess. So you know, 396 00:21:52,480 --> 00:21:56,160 Speaker 1: that's when I said, I didn't want to go run 397 00:21:56,160 --> 00:22:01,400 Speaker 1: anybody away, but what I wanted the lifestyle and the 398 00:22:01,520 --> 00:22:05,720 Speaker 1: in the business coincides with what you know. My beliefs 399 00:22:05,800 --> 00:22:09,520 Speaker 1: are whether release or that you have a journey, and 400 00:22:09,560 --> 00:22:12,120 Speaker 1: that's what this shows about. It's just see, I don't 401 00:22:12,160 --> 00:22:15,680 Speaker 1: like everybody here in this overnight success story or people 402 00:22:15,720 --> 00:22:17,760 Speaker 1: think that you just showed up in Hollywood you look good. 403 00:22:17,880 --> 00:22:20,119 Speaker 1: Somebody tapped you on the shoulder, so you started in 404 00:22:20,160 --> 00:22:23,040 Speaker 1: a Marvel movie. It doesn't work like that. My journey. 405 00:22:23,080 --> 00:22:25,680 Speaker 1: And I can tell you about a cancer survivor, I 406 00:22:25,720 --> 00:22:28,359 Speaker 1: can tell you about the standing in hospital for thirty days. 407 00:22:28,640 --> 00:22:30,840 Speaker 1: I can tell you about uh following off a six 408 00:22:30,880 --> 00:22:35,440 Speaker 1: ft high ladder and bringing just my arm okay, falling backwards. Okay. 409 00:22:35,480 --> 00:22:38,199 Speaker 1: So so we all have these stories. But then in 410 00:22:38,240 --> 00:22:41,240 Speaker 1: the process of creating these stories, they mean that there's 411 00:22:41,240 --> 00:22:43,960 Speaker 1: the things where journey is attached to it. And when 412 00:22:43,960 --> 00:22:47,919 Speaker 1: people hear the journey, they know that what inspired you? Okay, 413 00:22:48,280 --> 00:22:50,640 Speaker 1: where were you at in the high and the low points? 414 00:22:50,840 --> 00:22:54,159 Speaker 1: And that's all I'm saying is that your journey is 415 00:22:54,200 --> 00:22:57,680 Speaker 1: equally as important. Is that's promoting the nineteenth Annual Aprican 416 00:22:57,800 --> 00:23:02,879 Speaker 1: Fried Gospel super Fest TV that journey. Without that journey, 417 00:23:03,040 --> 00:23:06,000 Speaker 1: we're not talking today. Without the journey, We're not having 418 00:23:06,000 --> 00:23:09,720 Speaker 1: this honest conversation about success and failure because you understand both. 419 00:23:10,359 --> 00:23:11,880 Speaker 1: So who do I want to talk to. I want 420 00:23:11,880 --> 00:23:16,080 Speaker 1: to talk to about who's never failed? And they're like, no, no, 421 00:23:17,080 --> 00:23:19,800 Speaker 1: I appreciate that. I do appreciate that. And that's something 422 00:23:19,880 --> 00:23:22,439 Speaker 1: you know, probably will be in my book slash documentary 423 00:23:22,440 --> 00:23:26,720 Speaker 1: down the road. But I certainly, you know, and I 424 00:23:26,720 --> 00:23:29,440 Speaker 1: am a little reserved, you know, when I'm on you know, 425 00:23:29,520 --> 00:23:32,840 Speaker 1: in public settings about all of the uh, you know, 426 00:23:33,160 --> 00:23:35,520 Speaker 1: the things that we've done, the mistakes that we've made 427 00:23:35,520 --> 00:23:38,159 Speaker 1: down through the years, and so when I you know, 428 00:23:38,280 --> 00:23:41,480 Speaker 1: but I am relevant to uh, the opioid crisis that 429 00:23:41,520 --> 00:23:43,399 Speaker 1: we have now and the things that are going on 430 00:23:43,440 --> 00:23:46,359 Speaker 1: when people are being tricked by the devil and and 431 00:23:46,480 --> 00:23:50,119 Speaker 1: falling in the divers uh addictions and things of that nature. 432 00:23:50,160 --> 00:23:53,240 Speaker 1: I do know that there is another side. A lot 433 00:23:53,240 --> 00:23:55,920 Speaker 1: of times when you're in bonded just like that, uh, 434 00:23:56,200 --> 00:23:58,920 Speaker 1: when you're when you're experiencing it, you just don't see 435 00:23:59,000 --> 00:24:01,679 Speaker 1: any way out. Well, you know, I'm thirty years on 436 00:24:01,720 --> 00:24:04,000 Speaker 1: the other side of crack addition, so I do know 437 00:24:04,560 --> 00:24:06,400 Speaker 1: that there is a way out, and there's a way 438 00:24:06,440 --> 00:24:09,159 Speaker 1: for the Lord to keep you out. And so that 439 00:24:09,240 --> 00:24:11,600 Speaker 1: message has to be has to you know, be out 440 00:24:11,640 --> 00:24:14,879 Speaker 1: there as well with my man you you you're allowing 441 00:24:14,960 --> 00:24:17,480 Speaker 1: me to deliver it on my podcast by live radio show, 442 00:24:17,560 --> 00:24:20,240 Speaker 1: my Serious XTIM Show. That's why it's important. I'm talking 443 00:24:20,240 --> 00:24:23,800 Speaker 1: to the executive producer of an eighteenth Annual African Pride 444 00:24:23,800 --> 00:24:26,840 Speaker 1: that's the sponsor of the Gospel super Fast TV. The 445 00:24:26,920 --> 00:24:29,399 Speaker 1: show is at the cart Right Excuman Show Us at 446 00:24:29,440 --> 00:24:34,760 Speaker 1: the Schuster Performing Artsenter and UH June twenty Sewod and 447 00:24:34,880 --> 00:24:37,560 Speaker 1: day No Hire. The host is the amazing Wendy ra 448 00:24:37,680 --> 00:24:40,560 Speaker 1: Cal Robinson. They'll be honoring two of my dear friends, 449 00:24:40,840 --> 00:24:44,520 Speaker 1: Pastor Dono McClerkin and the Rant Allen Group. Amazing. I 450 00:24:44,600 --> 00:24:46,800 Speaker 1: appreciate you coming on my show. Know that I am 451 00:24:46,840 --> 00:24:49,280 Speaker 1: a fan, Know that I would do anything to promote 452 00:24:49,280 --> 00:24:52,120 Speaker 1: your brand, and know that anytime you need Rasha McDonald 453 00:24:52,640 --> 00:24:54,919 Speaker 1: just call them just calm well. I will. And I 454 00:24:54,960 --> 00:24:57,120 Speaker 1: want to thank African Pride for their support, and thank 455 00:24:57,160 --> 00:25:00,680 Speaker 1: all of the sponsors Kettering Health Network or HIG Hospice, 456 00:25:01,119 --> 00:25:04,240 Speaker 1: UH Them City Rehab and of course contact for the 457 00:25:04,280 --> 00:25:06,280 Speaker 1: local sponsors for their support as well. And we look 458 00:25:06,280 --> 00:25:08,280 Speaker 1: forward to having all of you who came to join 459 00:25:08,400 --> 00:25:10,640 Speaker 1: us on June twenty two at the Shoes to Center 460 00:25:10,640 --> 00:25:12,639 Speaker 1: and Dankness is going to be an amazing show. Thank you, 461 00:25:12,680 --> 00:25:16,199 Speaker 1: my friend. Listening makes us smarter, more connected people. It 462 00:25:16,240 --> 00:25:19,239 Speaker 1: makes us better partners, parents and leaders, and there's no 463 00:25:19,280 --> 00:25:22,280 Speaker 1: better place to start listening than Audible. Audible is where 464 00:25:22,320 --> 00:25:25,840 Speaker 1: so many inspiring voices and compelling stories open listeners up 465 00:25:25,840 --> 00:25:28,800 Speaker 1: to new experiences in ways of thinking. Audible members now 466 00:25:28,880 --> 00:25:32,080 Speaker 1: get more than ever before. Members choose three titles every month, 467 00:25:32,240 --> 00:25:34,840 Speaker 1: one audiobook plus two Audible originals that you can't hear 468 00:25:34,880 --> 00:25:37,800 Speaker 1: anywhere else. Members also have unlimited access to more than 469 00:25:37,840 --> 00:25:41,600 Speaker 1: a hundred audio guided fitness and meditation programs. 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