WEBVTT - Cliff Notes: Master No nprofit Fundraising and Overcoming Challenges

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<v Speaker 1>Earners.

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<v Speaker 4>Like nonprofit, the lifeline is fundraising. Right, you have to

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<v Speaker 4>be able to get money, and you said government is

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<v Speaker 4>not the best sauce to get money, so it's private donors.

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<v Speaker 4>It's also very challenging right to kind of like always,

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<v Speaker 4>it's not not guaranteed either that you're gonna get extream.

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<v Speaker 4>So how has it been for you as far as fundraising?

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<v Speaker 4>What are some challenges and what are some best practices

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<v Speaker 4>that you.

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<v Speaker 5>Learn for sure? For sure? So right now we have

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<v Speaker 5>a strategy.

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<v Speaker 1>So I started implementing strategic planning right The strategic plan,

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<v Speaker 1>like I said earlier, is based on your needs assessment, right,

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<v Speaker 1>so we look at what do we need in the

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<v Speaker 1>organization and then okay, we need this and how we're

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<v Speaker 1>going to get it right. So what we did was

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<v Speaker 1>this year we have three approaches. So we have a

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<v Speaker 1>grant writer that we contract. So this grant writer spends

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<v Speaker 1>time in the library because they have a source called

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<v Speaker 1>Foundational Directory and it's a free database that tells you

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<v Speaker 1>all the grants are that companies pay for that, but

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<v Speaker 1>at the library is for free, right, So he'll spend

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<v Speaker 1>hours there and research and finding grants that align with

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<v Speaker 1>our mission. He'll present it to me and say, yo,

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<v Speaker 1>this is a good grant to go after. We'll have

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<v Speaker 1>several meetings on it talking about budgets, how'sing aligned with

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<v Speaker 1>my current mission and budget, and then he's going after them.

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<v Speaker 5>Right. So that's one approach.

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<v Speaker 1>The other approach is more like a traditional model corporate outreach.

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<v Speaker 5>Right.

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<v Speaker 1>So I was fortunately through one of my donors, so

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<v Speaker 1>we have some secure donuts from last year that gave

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<v Speaker 1>us a lot of money.

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<v Speaker 5>He gave me a list.

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<v Speaker 1>Of like over five hundred companies throughout the US worth

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<v Speaker 1>up to seven billion dollars.

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<v Speaker 5>Right. His company is based on cold calling. That's what

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<v Speaker 5>we're doing. Right. We have a team.

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<v Speaker 1>My team is dedicated some of their hours a week

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<v Speaker 1>to co calling those companies to introduce us, share our

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<v Speaker 1>mission and hopefully build relationships. So when it comes to

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<v Speaker 1>money and outreach, it's about relationship building, as y'all know. Right,

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<v Speaker 1>So that's what that's one approach that we want to

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<v Speaker 1>measure too to see if it's even effective.

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<v Speaker 5>Is the waste of time? Is it working?

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<v Speaker 1>So we're doing that to raise money. And then crowdfunding,

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<v Speaker 1>right is another thing through online campaigns, social media right,

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<v Speaker 1>go fundme and things like that for specific things.

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<v Speaker 5>And then on what.

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<v Speaker 1>We did last year, which was really really interesting. It

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<v Speaker 1>was our first one, which was our first fundraiser gala,

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<v Speaker 1>right the goal with fifty thousand, We walked away with

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<v Speaker 1>sixty eight thousand dollars. First night, you know, shout out

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<v Speaker 1>to styles ped came as a guest speaker. We had

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<v Speaker 1>four hundred and thirty two people in the building. First fundraiser, right.

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<v Speaker 1>And that's how you raise money. You sell tickets, you

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<v Speaker 1>get you get a venue space, right, you market the tickets,

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<v Speaker 1>you use the money for non profit, but to invest

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<v Speaker 1>back into the company the money that we raised for

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<v Speaker 1>that fundraiser.

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<v Speaker 5>The goal was our first office.

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<v Speaker 1>And we just you know, signed the commercial lease in

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<v Speaker 1>February and we finally moved in and up and running.

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<v Speaker 1>So those are the ways in which now you have

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<v Speaker 1>to think about getting money for the nonprofit.

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<v Speaker 5>Because if you the.

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<v Speaker 1>Goal for every nonprofit is to try to secure consistent donors.

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<v Speaker 1>Even if one person give me five hundred a week,

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<v Speaker 1>I mean a year, one puss giving fifty thousand a years,

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<v Speaker 1>you got to count all of that money, right, while

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<v Speaker 1>still going after grants, you still need government funding, right,

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<v Speaker 1>and then what kind of put me in position? Was

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<v Speaker 1>a unique opportunity. So Executive Order two eleven by Governor Hoku.

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<v Speaker 1>You know it was announced in twenty twenty two as

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<v Speaker 1>a result of gun violence, so a lot of money.

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<v Speaker 5>GVP is a buzzword.

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<v Speaker 1>Right now, gun violence prevention, right, you know a lot

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<v Speaker 1>of people going after it. That money was a lot

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<v Speaker 1>of money. About twenty million dollars was pulled into an

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<v Speaker 1>initiative called Project RIDS. So Project RIDSE was a new

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<v Speaker 1>approach to funding nonprofits from the state. It was never

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<v Speaker 1>done this way, right where they was giving you the

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<v Speaker 1>money up front, right, So we applied, we got accepted.

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<v Speaker 1>We were like one of like five nonprofits in Yonkers

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<v Speaker 1>that got it, and we got a nice chunk, which

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<v Speaker 1>played a major role in Meague going full time. Right,

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<v Speaker 1>so now we got part time staff members. I got

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<v Speaker 1>I'm a full time staff member. I got volunteers, and

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<v Speaker 1>I got paid per DM. So that's as I need them. Right,

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<v Speaker 1>you go into a per contract. So we've diversified our

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<v Speaker 1>money by using the state money, the contract money, the crowdfunding,

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<v Speaker 1>the fundraiser to now paid all the stuff that we need.

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<v Speaker 5>For the company.

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<v Speaker 4>Let me ask your question. So it's like, is there

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<v Speaker 4>like a test or like a limit, Like is it

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<v Speaker 4>a rule, because let's say everythink they have a nonprofit.

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<v Speaker 4>I raised five million dollars, right, I have to use

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<v Speaker 4>because like somebody could just depositive in their bank account.

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<v Speaker 5>Right.

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<v Speaker 4>So it's like, is there a rule to be like, Okay,

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<v Speaker 4>if eighty percent of the money that you raise, you

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<v Speaker 4>have to deploy in the course of eighteen months, Like

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<v Speaker 4>how did they track that?

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<v Speaker 1>Yeah? No, So when you do your own fundraiser, you

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<v Speaker 1>determine that, right unless a donor that's given you x

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<v Speaker 1>amount of money says this money's for this, So the

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<v Speaker 1>donor could determine like this is for your rent only

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<v Speaker 1>you can't spend this on program expenses, for example, you

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<v Speaker 1>can't spend it on.

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<v Speaker 5>Food for the office. Right.

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<v Speaker 1>So that's how one stipulation comes in with the project.

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<v Speaker 1>Like when it comes to state funding, is reavery controlling, Right,

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<v Speaker 1>you have a budget, a proposed budget that you have

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<v Speaker 1>to actually adhere to, right, so that money is controlled

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<v Speaker 1>in the timeline that you said you're going to spend

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<v Speaker 1>this money. They monitoring, like whatever the case is. When

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<v Speaker 1>you do your own fundraiser, like, you know, you got

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<v Speaker 1>to be authentic to your you know, your supporters.

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<v Speaker 5>Right.

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<v Speaker 1>Our goal was an office space, right, so when we

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<v Speaker 1>got the money, right, we didn't have no stipulations like

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<v Speaker 1>you got to spend this money on the but we

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<v Speaker 1>like now y'all helped us raise money for the location,

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<v Speaker 1>and we're gonna get the location because we actually needed

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<v Speaker 1>the location.

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<v Speaker 5>Right.

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<v Speaker 1>So the stipulation varied depending on the grant that you're

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<v Speaker 1>going after. Right, Some grants are unrestricted. So shout out

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<v Speaker 1>to Jay Jeff Bezel's wife.

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<v Speaker 5>Hopefully she sees this man.

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<v Speaker 1>She's been running around dumping millions of dollars into nonprofits

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<v Speaker 1>unrestrictedly though, Like unrestricted is like, yo, do what you

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<v Speaker 1>need to do with it. There's no police reporting on it, right,

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<v Speaker 1>Like that's a nonprofits dream, you know.

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<v Speaker 5>So just announced that like six billion she's yeah, she's

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<v Speaker 5>putting on right now.

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<v Speaker 2>She's I think New York State was the first place

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<v Speaker 2>she looked first, and it was I think she's looking

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<v Speaker 2>for like some crazy number of nonprofits.

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<v Speaker 5>Yeah, no, and her process is hard to even find

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<v Speaker 5>she did.

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<v Speaker 1>They have to find you, so hopefully they find out

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<v Speaker 1>one for United but no for sure for sure. But

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<v Speaker 1>the unrestricted comes from you know, noble individuals with a

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<v Speaker 1>lot of money. That's like, y'all love what you're doing,

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<v Speaker 1>We trust your work. But this is something good for

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<v Speaker 1>all business owners. Right, Your finances have to be in order, right,

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<v Speaker 1>like part of what got us the location or thiss

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<v Speaker 1>what got us into these A lot of these deals.

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<v Speaker 1>Grant writers, I mean grant providers, they want to see

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<v Speaker 1>your finances sometimes.

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<v Speaker 5>Right, there's something called god Star.

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<v Speaker 1>They have the IRS website that they go look at

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<v Speaker 1>and check how much went to program and how much

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<v Speaker 1>went to salaries. Right, Some of them care about those

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<v Speaker 1>like little details, but your books, your financial story is

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<v Speaker 1>your engine for the organization, specifically for a nonprofit because

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<v Speaker 1>people are giving you money. Right, So, like what we've

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<v Speaker 1>been working on, which is a financial project, is getting

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<v Speaker 1>audit ready. That's what we call it, right, getting audited ready,

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<v Speaker 1>making sure that when any funder, hopefully real wealthy fund

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<v Speaker 1>that wants to see our financial story, it aligns right,

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<v Speaker 1>there's no disconnect.

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<v Speaker 4>So that's what I'm getting at. So, all right, you

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<v Speaker 4>audit ready, So if somebody wants to pull your records,

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<v Speaker 4>they can see, okay, this amount of money when here

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<v Speaker 4>this amount of money exactly, So if you're doing due diligence,

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<v Speaker 4>even for the public to know, like if they want

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<v Speaker 4>to give money to a nonprofit but they're not sure

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<v Speaker 4>about if the money's actually going to go to help people,

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<v Speaker 4>like they can actually look to see financial records.

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<v Speaker 5>Yeah the irs, if not the irs.

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<v Speaker 1>There's something called god Star. So Godstar has like certain

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<v Speaker 1>seals like Platinum, gold, Bronze.

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<v Speaker 5>The more transparent you are on god Star, the higher

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<v Speaker 5>the seal you get.

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<v Speaker 1>So if you show them like your breakdown of your board,

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<v Speaker 1>the ethnical breakdown, who you serve your team.

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<v Speaker 5>Your finances.

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<v Speaker 1>You gotta publish your tenety, I mean your nine nineties

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<v Speaker 1>every year. You have to publish that, right, so they

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<v Speaker 1>can see your finances, so that you know, and if

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<v Speaker 1>they don't, Like I had a funder who in the

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<v Speaker 1>shout out to Bronz with Rotary Club, you know, they

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<v Speaker 1>was on it like like it was your finance.

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<v Speaker 5>Let me see with this why you don't.

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<v Speaker 1>Have this on god Star It was some like steps

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<v Speaker 1>that we overlooked and he was like intentional and he's like, yo,

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<v Speaker 1>you guys are doing the right thing. So once you

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<v Speaker 1>build that trust with your finances, everything else is like

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<v Speaker 1>just you know.

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<v Speaker 2>What are some of the biggest challenges obviously the money

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<v Speaker 2>raising the money figuring out how to get it, But

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<v Speaker 2>what are some of those challenges that people who are

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<v Speaker 2>not familiar with the space. What are the things that

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<v Speaker 2>that you face, right, Like that is something that somebody

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<v Speaker 2>puts you on. What are some other challenges if we're

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<v Speaker 2>getting into the space.

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<v Speaker 1>Put the politics right? The politics is tough, right, And

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<v Speaker 1>I just want to touch on something. You're action and

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<v Speaker 1>answers to the challenging part. Right, So me being a

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<v Speaker 1>full time CEO, right, just to talk about the executive

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<v Speaker 1>to eleven. They're talking about taking that off the table. Right,

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<v Speaker 1>So imagine a fund is like here for three years,

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<v Speaker 1>you good and your first shit, They're like, oh hold on,

0:10:27.080 --> 0:10:28.160
<v Speaker 1>some political things are going on.

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<v Speaker 5>Gotta take it off the table. Now.

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<v Speaker 1>I gotta think about HOWMA cover my salary. Now I

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<v Speaker 1>gotta like pivot and I gotta work over time because

0:10:34.720 --> 0:10:36.840
<v Speaker 1>you know, June come, I might not have a salary.

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<v Speaker 5>Right.

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<v Speaker 1>So those challenges are about having a strategy in place

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<v Speaker 1>to pivot the things that you don't see, and that's

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<v Speaker 1>always hard, right, But there's many challenges with this work.

0:10:46.360 --> 0:10:48.760
<v Speaker 1>When they come to fundraising, it's about how you build

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<v Speaker 1>relationships and with who. So that's the political part of it, right,

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<v Speaker 1>Like you know this campaign season, so even like some

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<v Speaker 1>partners of mine that I really job with, you know, politically,

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<v Speaker 1>I can't take open answers with you because the five

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<v Speaker 1>oh one C three guidelines is that if I endorse

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<v Speaker 1>a politician, we get dissolved.

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<v Speaker 5>Right, And what does endorsement look like?

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<v Speaker 1>It could be them taking your swag and posting on

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<v Speaker 1>their page that they was actually an event. It could

0:11:13.120 --> 0:11:16.240
<v Speaker 1>be you taking a picture with them and it's you know,

0:11:16.360 --> 0:11:17.480
<v Speaker 1>framed a certain.

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<v Speaker 5>Way, so you have to be real careful, right.

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<v Speaker 1>So and then it's like a lot of the challenge

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<v Speaker 1>you see is that you cannot separate community service from

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<v Speaker 1>the political fere they go.

0:11:26.360 --> 0:11:26.920
<v Speaker 5>Hand in hand.

0:11:27.200 --> 0:11:29.920
<v Speaker 1>So now you gotta deal with politicians who really don't

0:11:29.920 --> 0:11:32.040
<v Speaker 1>believe in what you believe in, right, And that's some

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<v Speaker 1>of the things I'm working on, like emotional intelligence, right,

0:11:34.520 --> 0:11:36.880
<v Speaker 1>like how to navigate these spaces, you know, because I

0:11:36.920 --> 0:11:39.400
<v Speaker 1>got that rebel in me, but I'm also going through refinement.

0:11:39.440 --> 0:11:40.560
<v Speaker 5>I ain't got a little figured out.

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<v Speaker 1>And it's times that I'm in a space and it's

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<v Speaker 1>like I really want to talk how I feel, but

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<v Speaker 1>I can't. And leadership is about your brand ambassadorship, right,

0:11:47.640 --> 0:11:51.040
<v Speaker 1>like what are you representing online and offline because people.

0:11:50.760 --> 0:11:54.040
<v Speaker 5>Are watching, you know, And so those challenges about.

0:11:53.920 --> 0:11:56.679
<v Speaker 1>Policing yourself, you know, being careful where you're hanging out at,

0:11:56.720 --> 0:11:59.880
<v Speaker 1>how you moving offline and online, but who you really

0:12:00.080 --> 0:12:02.840
<v Speaker 1>deal with because your brand can be separate from who

0:12:02.920 --> 0:12:06.080
<v Speaker 1>you are, you know what I'm saying. So if again

0:12:06.240 --> 0:12:08.280
<v Speaker 1>have to navigate those Even now I'm doing my grand

0:12:08.320 --> 0:12:10.880
<v Speaker 1>opening for the novel for Space and I'm.

0:12:10.760 --> 0:12:11.839
<v Speaker 5>Like, who do I invite? Right?

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<v Speaker 1>Like, it gets tricky because you don't want to feel

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<v Speaker 1>like your favorite time. You know you're showing favoritism to

0:12:15.480 --> 0:12:18.280
<v Speaker 1>one politician or another, you know, because that might just

0:12:18.320 --> 0:12:20.240
<v Speaker 1>be you got a closer relationship with this person, but

0:12:20.480 --> 0:12:22.559
<v Speaker 1>they don't understand that because they run against each other.

0:12:22.600 --> 0:12:24.680
<v Speaker 1>So now if he gets here, she gets a position,

0:12:24.880 --> 0:12:26.560
<v Speaker 1>they like, yeah, we ection you out of this money

0:12:26.559 --> 0:12:28.200
<v Speaker 1>that we you know you could have had had you

0:12:28.280 --> 0:12:30.880
<v Speaker 1>voted for us, or you show to support, So like

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<v Speaker 1>being intentional with who you support and how you support,

0:12:34.520 --> 0:12:37.320
<v Speaker 1>which leads to another problem and challenge is how do

0:12:37.360 --> 0:12:40.920
<v Speaker 1>you focus on internally and externally the internal part of

0:12:40.960 --> 0:12:44.000
<v Speaker 1>the organization learning finance, management, learning how to manage a

0:12:44.080 --> 0:12:46.520
<v Speaker 1>team as you grow, learning how to manage new systems

0:12:46.559 --> 0:12:49.800
<v Speaker 1>that you need, HR consultants, learning all of that, and

0:12:49.840 --> 0:12:52.040
<v Speaker 1>then the external pressures of yo, we have this event,

0:12:52.080 --> 0:12:53.960
<v Speaker 1>can you come support, Oh hey, can you do this?

0:12:54.080 --> 0:12:55.880
<v Speaker 1>Or we want to do a collaboration or can you

0:12:55.920 --> 0:12:58.080
<v Speaker 1>come to this, Like it's a lot of like just

0:12:58.120 --> 0:13:01.160
<v Speaker 1>being pulled tuggle wall from two different directions until you know,

0:13:01.320 --> 0:13:04.800
<v Speaker 1>and those challenges are ready exhausting. But I think if

0:13:04.800 --> 0:13:07.720
<v Speaker 1>you stay true to your needs, right and your mission.

0:13:08.160 --> 0:13:09.400
<v Speaker 1>Everything else is going to follow.

0:13:09.480 --> 0:13:13.079
<v Speaker 6>An illegal alien from Guatemala charged with raping a child

0:13:13.120 --> 0:13:16.920
<v Speaker 6>in Massachusetts. An MS thirteen gang member from Al Salvador

0:13:17.160 --> 0:13:21.280
<v Speaker 6>accused of murdering a Texas man of Venezuelan charged with

0:13:21.360 --> 0:13:25.240
<v Speaker 6>filming and selling child pornography in Michigan. These are just

0:13:25.360 --> 0:13:29.120
<v Speaker 6>some of the heinous migrant criminals caught because of President

0:13:29.160 --> 0:13:32.680
<v Speaker 6>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:13:32.720 --> 0:13:37.520
<v Speaker 6>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:37.559 --> 0:13:41.120
<v Speaker 6>crossings are at the lowest levels ever recorded, and over

0:13:41.160 --> 0:13:44.400
<v Speaker 6>one hundred thousand illegal aliens have been arrested. If you

0:13:44.480 --> 0:13:48.320
<v Speaker 6>are here illegally, your next you will be fined nearly

0:13:48.400 --> 0:13:52.440
<v Speaker 6>one thousand dollars a day, imprisoned, and deported. You will

0:13:52.480 --> 0:13:56.120
<v Speaker 6>never return. But if you register using our CBP home

0:13:56.160 --> 0:13:59.520
<v Speaker 6>app and leave now, you could be allowed to return legally.

0:13:59.800 --> 0:14:04.600
<v Speaker 6>Do what's right, leave now. Under President Trump, America's laws,

0:14:04.800 --> 0:14:07.240
<v Speaker 6>border and families will be protected.

0:14:07.360 --> 0:14:09.480
<v Speaker 2>Sponsored by the United States Department of Homeland Security,