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Speaker 1: Brought to you by the reinvented two thousand twelve Camray.

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Speaker 1: It's ready. Are you welcome to stuff Mom never told you?

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Speaker 1: From House Stu works dot com. Hello, welcome to the podcast.

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Speaker 1: This is Molly and I'm Kristin Kristen. A few weeks ago,

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Speaker 1: there was a big brew haha about this ad that

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Speaker 1: Jay Cruise sent out in their email blast and it

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Speaker 1: showed a person who works at Jay Crew, a woman

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Speaker 1: with her young son and she said, like a perfect Saturday,

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Speaker 1: is hanging out with my son and he likes to

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Speaker 1: have his fingernails painted pink. It was it was his

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Speaker 1: tonnails to nails nails were getting pink, and everyone flew

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Speaker 1: off the handle. Oh yeah, everyone thought this was insane

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Speaker 1: that you know she was gonna I think one person

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Speaker 1: said that she should go ahead and start paying away

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Speaker 1: the money for psychotherapy. Now. Yeah. There was one conservative

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Speaker 1: media group that really had a problem with this Jay

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Speaker 1: Crew ad and linked it to like advocating transgender issues.

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Speaker 1: It was it was really interesting to see how something

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Speaker 1: that small, the image of a woman painting her very

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Speaker 1: young sons ton nails pink, set off such a public outcry. Well,

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Speaker 1: you know what we've got ingrained in our society for

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Speaker 1: better for worse, as this idea that men don't wear makeup,

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Speaker 1: and especially a young boy who couldn't choose whether he

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Speaker 1: was going to wear makeup or not shouldn't be wearing makeup.

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Speaker 1: So we thought we'd in'bust get a little more of

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Speaker 1: this connection between men and makeup. Did they ever wear it?

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Speaker 1: Why do they not wear it now? Might they wear

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Speaker 1: it in the future? Yeah? If we go way way

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Speaker 1: back to the Egyptians, and I feel like we start

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Speaker 1: with the Egyptians so often, but of course Egyptian men

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Speaker 1: wore makeup. They used the thick eyeliner to ward off

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Speaker 1: the evil eye. Roman men also used chalk based foundation

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Speaker 1: to brighten up the complexions. And then you have dandy's

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Speaker 1: like Louis the fifteen in his court, who where it

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Speaker 1: was uh in sad shan to where lots of lead

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Speaker 1: based makeup and rouge. And I think that we all

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Speaker 1: have an image in this country of the founding fathers

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Speaker 1: with their powdered wig, which, while not exactly makeup, shows

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Speaker 1: a certain vanity. But all things change with old Ben Franklin.

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Speaker 1: And while the American Revolution is going on, says, hey,

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Speaker 1: you know what, the people who are wigs, those are

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Speaker 1: our enemies. That that's what we left behind. The people

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Speaker 1: who are whigs are European, British, French. We're American European dandies,

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Speaker 1: and we're American men. We are what will become Marl

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Speaker 1: born men. These these ultimate symbols of masculinity. And he

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Speaker 1: threw away his powdered wig forever, and with that sparked

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Speaker 1: the great masculine Renunciation. Yes, and that term comes courtesy

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Speaker 1: of Teresa Riordan, who wrote a great book called Inventing Beauty,

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Speaker 1: which has what might be my favorite Martin van Buren

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Speaker 1: fun fact. Because there aren't that many Martin van Buren

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Speaker 1: fun facts, you've got to share this so when you

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Speaker 1: find one, you stick with it. And this is a

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Speaker 1: good one, all right. So it's eighteen thirty. Martin van

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Speaker 1: Buren is up for his second presidential term, and things

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Speaker 1: do not go well when he is the victim of

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Speaker 1: a snear attack when old Congressman Charles Ogle from Pennsylvania

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Speaker 1: quote accused the president of, among other vices, of feminacy.

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Speaker 1: The honorable Mr Ogul then proceeded to reveal the contents

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Speaker 1: of President van Buren's dressing table, which included double extract

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Speaker 1: of Queen Victoria, Corinthian oil of cream, concentrated Persian Essence,

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Speaker 1: and extract of Eglon time overnight. Then Buren became the

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Speaker 1: laughing sock of America. In his days of political service,

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Speaker 1: there a presidency brought down by face scream can you

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Speaker 1: believe it? I can't believe it. You know, we've flipped

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Speaker 1: out over you know, a certain presidential Canada pricey haircut. Um.

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Speaker 1: So those kind of things do come into scrutiny. So

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Speaker 1: the question is that was in eighteen thirty, so it's

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Speaker 1: fast forwards now, you know past David Bowie, uh and

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Speaker 1: glam rock and all that. Are men still scared of makeup?

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Speaker 1: GQ survey from two thousand five, which perhaps things have

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Speaker 1: changed radically in the past six years, but their surveys

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Speaker 1: is yes, they're terrified of makeup. Yes, Let's say that

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Speaker 1: you have to choose between makeup and great sex. What

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Speaker 1: do you think of men would pick sex? Well? The

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Speaker 1: GQ survey found that men would not wear makeup even

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Speaker 1: if it guaranteed them a more fulfilling sex life. They're

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Speaker 1: gonna not put on makeup even if they can have

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Speaker 1: great sex. But the same survey found that of men

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Speaker 1: thought plastic surgery was acceptable, but only fourteen percent would

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Speaker 1: consider using makeup for the same salary increase. So men

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Speaker 1: would rather go in with a knife than get paid

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Speaker 1: to put some makeup on. So clearly, what we've got

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Speaker 1: here from this survey of ad mainly not maybe the

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Speaker 1: most representative population of men, is that makeup is a

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Speaker 1: no go, you know, not even for good sex. They'd

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Speaker 1: rather have surgery than wear it. And this might be

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Speaker 1: more of an American thing because European retailers have had

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Speaker 1: more success selling men's cosmetics, and also um lines in

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Speaker 1: Asia have also taken off, so this could be an

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Speaker 1: American dude thing that we can all blame on Ben Franklin.

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Speaker 1: But all the same, some researchers are finding that maybe

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Speaker 1: men are the next great untapped makeup market because they

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Speaker 1: probably are the only people who aren't tapped yet. Um

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Speaker 1: And according to a New York Times two thousand ten article,

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Speaker 1: American consumers spent four point eight billion on men's screaming

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Speaker 1: products in two thousand nine. Now that's nowhere close to

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Speaker 1: what women spend. Um. Yeah, nowhere close. We're not saying

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Speaker 1: that all men are putting on the guyliner and the

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Speaker 1: man's gara. But people are thinking if they start emphasizing

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Speaker 1: that uh, cosmetics, you would never call it makeup when

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Speaker 1: talking to a man. Cosnives can help men cover up flaws,

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Speaker 1: whereas they sell makeup to women as a way to

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Speaker 1: enhance beauty. So I think it would be really interesting

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Speaker 1: kind of keep an eye on this and see if that,

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Speaker 1: you know, double way of selling makeup might work. And

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Speaker 1: different brands have played around with ways to make the

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Speaker 1: idea of makeup more palatable to the male. Ear. You

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Speaker 1: mentioned enhancement. Some uh, some products will be labeled enhancement

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Speaker 1: products for guys, whereas it's actually just kind of makeup.

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Speaker 1: There's also men's aesthetic enhancement, complexion enhancers, uh, and then

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Speaker 1: instant skin enhancement. It's all about enhancing and focusing on

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Speaker 1: things like covering up razor burn and just improving their skincare.

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Speaker 1: And really, when it comes to men's grooming products at

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Speaker 1: four point eight billion dollars that you're talking about, a

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Speaker 1: lot of it is skincare, which would be on shaving

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Speaker 1: products like facial cleansers, moisturizers and exfolience. So there's still

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Speaker 1: not necessarily buying tons of tubes of lipstick or blush

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Speaker 1: or things like that, but dudes are definitely paying more

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Speaker 1: attention to their faces. Yeah. I mean, you gotta wonder,

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Speaker 1: is it how how far a way of visit to

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Speaker 1: go to go from buying some I cream to buying

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Speaker 1: some mascara and make your eyes pop? Well, it seems

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Speaker 1: like the most traditional type of cosmetic. Like when I

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Speaker 1: think of makeup, you know, I think of foundation and

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Speaker 1: blush and things like that. It seems like concealer is

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Speaker 1: very popular to men. There were, you know, anecdotal stories

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Speaker 1: in the New York Times and other places that would

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Speaker 1: talk about the masculine husbands do you and consumer from

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Speaker 1: his wife? And you know the thing that we can't answer.

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Speaker 1: I mean, we can sort of speculate on American notions

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Speaker 1: and masculinity and the like, But for the guys out there,

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Speaker 1: would you ever wear it? And for everyone else, would

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Speaker 1: you want to date or marry a guy who spent

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Speaker 1: a lot of time putting on his face as the

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Speaker 1: ladies are known to do. I mean, that's sort of

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Speaker 1: the thing that a lot of these manufacturers are trying

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Speaker 1: to step lightly over this idea that men don't wear makeup.

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Speaker 1: But at the same time, there's a lot of money

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Speaker 1: to made there if some guy finds an eyeliner that

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Speaker 1: he loves. And I do think that it's become a

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Speaker 1: lot more culturally acceptable for men to demonstrate a little

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Speaker 1: more vanity than they would have in the past, back

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Speaker 1: in the days of the you know, the rugged Marlboro man.

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Speaker 1: You know, he wouldn't the probo man wouldn't, you know,

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Speaker 1: wouldn't he's an exfoliant. No, but yeah there, But um,

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Speaker 1: you know, we've talked before about how looking good in

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Speaker 1: the office can get you paid more, and we've all

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Speaker 1: been to bars where it's sort of a meat market.

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Speaker 1: So perhaps there's a little bit of equality coming into

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Speaker 1: play where just as much, um, just as many men

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Speaker 1: are spending time worrying about how they look as women

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Speaker 1: have been known to do in the past. And one

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Speaker 1: guy theorized that maybe this rise in male vanity is

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Speaker 1: linked to their loss of economic authority with the recession. Um.

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Speaker 1: He was saying that quote, the ascent of technology has

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Speaker 1: eroded traditional markers and masculinity, and now you know, men

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Speaker 1: typically don't have to perform physical labor, nor are they

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Speaker 1: the sole breadwinners. So it's now shifted I guess, to

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Speaker 1: these more superficial aspects of their appearance and making it

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Speaker 1: allowing them to uh to pay more attention to their skin.

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Speaker 1: And also we got to talk about plastic surgery. We

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Speaker 1: do because you know, I cited that thing from the

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Speaker 1: g Q survey that men would rather have cosmetic surgery

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Speaker 1: than wear makeup. I mean, if something's got to be fixed,

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Speaker 1: if some eyes are getting roopy, you're not going to

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Speaker 1: waste time with the creams and the lotions. And there's

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Speaker 1: a very um small bump that might bear out that statistic.

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Speaker 1: Again it's not anything like women in plastic surgery. But

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Speaker 1: in March two thousand eleven, it was reported that overall

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Speaker 1: cosmetic surgery procedures and men, so that includes both surgical

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Speaker 1: and just minimally invasive procedures, rose two percent in two

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Speaker 1: ten over the previous years. So you know, a small

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Speaker 1: percentage of men are in their getting their facelifts, some

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Speaker 1: bow talk, some lie bo suction, nose reshaping. Um, you know,

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Speaker 1: it's it's certainly not I do think we'll see a

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Speaker 1: lot more marketing and coming years geared towards men and

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Speaker 1: not just towards women. Yeah, even though women still get

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Speaker 1: of the cosmetic procedures, um, men's cosmetic procedures are absolutely

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Speaker 1: on the rise. And just for fun, you mentioned nose

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Speaker 1: reshaping that is the most popular surgical procedure by number

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Speaker 1: for men in two thousand five and number four breast production.

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Speaker 1: Yeah for men, Well, everyone's worried about their weight. So again,

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Speaker 1: it's not something that can definitively say whether makeup is

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Speaker 1: coming back, whether it's not. But the thing I'll be

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Speaker 1: interested in hearing, either on Facebook or on Twitter or

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Speaker 1: by email, is what you guys would do when confronted

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Speaker 1: with a man wearing makeup? Would you respect him more,

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Speaker 1: respect him less? Would you notice? Would you think it

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Speaker 1: looked good? Would you think it looked awful? Just you know,

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Speaker 1: it is our society ready for men in makeup? Or

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Speaker 1: is it? Or we too tied up in sort of

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Speaker 1: our traditional ideas of what masculinity is in this country,

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Speaker 1: masculinity and beauty. You know, does duty require makeup? Should

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Speaker 1: women wear less and you know, meet the men? Or

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Speaker 1: should men start wearing more and meet up with the

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Speaker 1: women's bascinating stuff? So we we turned over to you

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Speaker 1: guys to answer that question, and in the meantime we

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Speaker 1: shall read some listener emails. I have one here from

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Speaker 1: Kathy about the Love at First Sight podcast, and um,

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Speaker 1: I really love this story because it involves tacos, So

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Speaker 1: here we go. Kathy writes, I definitely experienced love at

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Speaker 1: first sight with my current boyfriend. Unfortunately, I was eating

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Speaker 1: a giant taco at the time he came into my

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Speaker 1: field of vision, so introducing myself right then didn't seem

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Speaker 1: like the sexiest move. Side note to some people, giant

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Speaker 1: tacos are huge, huge appealing factor. Inside note. He was

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Speaker 1: friends with other friends of mine, and I was lucky

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Speaker 1: enough to run into him again later that day and

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Speaker 1: outdoor Fourth of July Film Festival. I had gone home

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Speaker 1: and found love a little dress and refreshed my makeups.

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Speaker 1: That was game time. We were all standing around in

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Speaker 1: a group, and when our eyes met and introduced myself,

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Speaker 1: he said, let's go get a better seat and took

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Speaker 1: my hand and pulled me away from our friends and

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Speaker 1: through the crowd while fireworks burst overhead. How romantic. We

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Speaker 1: sat down and I accidentally bumped my knee on an

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Speaker 1: old set of railroad tracks that were in the back

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Speaker 1: pretty badly. Nice thing though, is that that venue host

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Speaker 1: sweatings as well, and those very train tracks are what

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Speaker 1: they use as the aisle. Well. I have a love

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Speaker 1: at first sight story here from Eric, and it is brief,

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Speaker 1: but yes, very sweet. I saw a girl in engineering

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Speaker 1: class and the thought flashed in my head she looks cool.

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Speaker 1: I could marry that chick. The second thought was what

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Speaker 1: a stupid thought that was? Where did that come from?

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Speaker 1: So after meeting in class, I asked her to a

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Speaker 1: craft fair. We will be celebrating our seventeenth anniversary on May,

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Speaker 1: so happy belated anniversary, Eric, and you radical wife and

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Speaker 1: always trust your gut. That's your first boy. Yeah, sure,

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Speaker 1: go ask at And apparently women really did craft Ferris.

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Speaker 1: Just to hint two guys out there for looking for

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Speaker 1: something to do with the woman who caught your eye.

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Speaker 1: I retire from dating advice And if you would like

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Speaker 1: some wonderful insight on makeup that we've been talking about

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Speaker 1: in this podcast, I highly recommend going over to how

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Speaker 1: stuff works dot com and looking at the article how

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Speaker 1: Makeup Works written by that's you and we'd like to

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Speaker 1: stuff Mom Never told You from how Stuff Works dot com.

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Speaker 1: Be sure to check out our new video podcast, Stuff

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Speaker 1: from the Future. Join how Stuff Work staff as we

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